TDC Minutes 07/29/2019July 29, 2019
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, July 29, 2019
LET IT BE REMEMBERED the Collier County Tourist Development Council in and for
the County of Collier, having conducted business herein, met on this date at 9:00 AM in a
REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida
with the Following members present:
Chairman: Commissioner Andy Solis
Vice Chairman: Susan Becker
Victor Rios
Clark Hill
Kathleen Brock
Ed (Ski) Olesky
Amanda Cox
Michelle McLeod
Nancy Kerns
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Manager, Coastal Zone Management
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
July 29, 2019
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order — Commissioner Solis
Commissioner Solis called the meeting to order at 9:00 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Agenda and Minutes
A. Changes and Approval of Today's Agenda
Mr. Rios moved to approve the Agenda subject to adding Item 7.D — Simpleview LLC contract.
Second by Ms. Kerns. Carried unanimously 9 — 0.
B. Approval of prior TDC Meeting Minutes
1. Regular Meeting June 24, 2019
Ms. Becher moved to approve the minutes of the June 24, 2019 meeting as presented.
Second by Ms. Kerns. Carried unanimously 9 — 0.
Presentations/Public Comment - (3 minutes each)
None
6. Consent Agenda
All matters listed ander this agenda item are considered to be routine and action will be taken by one
motion without separate discussion of each item. If discussion is desired by a member of the Council,
that item(s) will be moved from the Consent Agenda and considered separately under New Business or
Old Business.
A. Coastal Zone Management
None
B. Beach Park Facilities
None
C. Tourism Division
None
7. New Business
A. Recommendation to approve Agreements No. 19CO2 and No. 19CO3 with the Florida
Department of Environmental Protection Bureau of Beaches and Coastal Systems for
Hurricane Irma Recovery Projects for the Collier County Beaches and make a finding that
this item promotes tourism.
Mr. McAlpin presented the Executive Summary noting:
• The State of Florida made additional funds available through their cost sharing program to
remediate damage to beach and dune areas from Hurricane Irma.
• The County is eligible to obtain grants to receive funds in an amount up to $1,917,724 for the
County areas and $244,943 for the City of Marco Island.
• The grants are "after the fact" disbursements for which the County already expended funds
and the money will be used to help offset future beach projects in the County.
2
July 29, 2019
Ms. McLeod moved to recommend the Board of County Commissioners approve Agreements No.
19CO2 and No. 19CO3 with the Florida Department of Enviromnental Protection Bureau of
Beaches and Coastal Systems for Hurricane Irma Recovery Projects for the Collier County
Beaches and finds the item promotes tourism. Second by Mr. Hill. Carried unanimously 9 — 0.
B. Recommendation to approve First Amendment to Agreement #17 -7229 -WV, "Sports Facilities
Assessment," with Hunden Strategic Partners, Inc., and make a finding that this expenditure
promotes tourism.
Mr. Wert presented the Executive Summary noting:
• The firm was previously under contract to provide consulting services for the Sports
Complex currently under construction.
• The contract is being amended to add the principal of the firm who was previously omitted
and an increase of hourly rates in the amount of five dollars.
• The agreement was previously reviewed by the Council in September or 2018 and the rate
changes will not increase the previously contracted not to exceed amount of $35,000.
• The contract was not required to be bid under County policy and the work includes
consulting for operational services and marketing the facility.
Ms. McLeod expressed concern on changes to the contract without it being re -bid by other qualified
vendors.
Mn Rios moved to recommend the Board of County Commissioners approve First Amendment to
Agreement #17 -7229 -WY, "Sports Facilities Assessment," with Hunden Strategic Partners, Inc.,
and finds the item promotes tourism.
Second by Ms. Kerns. Motion carried 8 "yes" 1 "no. " Ms. McLeod voted "no."
C. Recommend approval of Tourist Development Tax Promotion funding to support the
upcoming Alligator Alley Softball Challenge Tournament October 5-6, 2019 up to $5,500, the
Florida Fire Columbus Day Classic Soccer Tournament October 12-13, 2019 up to $6,850, and
the International Series Soccer Qualifier October 26-27, 2019 up to $25,100 for a grand total of
$37,450 and make a finding that these expenditures promote tourism.
Mr. Wert presented the Executive Summary noting the grant will fund staff overtime charges and
field rentals associated with the events.
The Council requested staff incorporate questions into the grant application to determine the gender
and age of the participants for the events.
Ms. Becker moved to recommend the Board of County Commissioners approve Tourist
Development Tax Promotion funding to support the upcoming Alligator Alley Softball Challenge
Tournament October 5-6, 2019 up to $5,500, the Florida Fire Columbus Day Classic Soccer
Tournament October 12-13, 2019 up to $6,850, and the International Series Soccer Qualifier
October 26-27, 2019 up to $25,100 for a grand total of $37,450 and finds the iter: promotes
tourism. Second by Ms. Kerns. Carried unanimously 9 — 0.
D. Recommendation to approve an agreement with Simpleview Worldwide, Inc. d/b/a Simpleview
LLC (#19 -052 -NS) to provide Tourism Division with a hotel, attraction and restaurant
reservation system and make a finding this item promotes tourism.
July 29, 2019
Mr. Wert presented the Executive Summary noting Simpleview, LLC purchased the online booking
service the County has utilized the past 10 years (Book Direct) so the agreement needs to be
amended to reflect the acquisition. There are no changes in the rates for providing the service.
Mr. Hill expressed concern a portion of the service provided includes reservations for vacation
rentals for residential properties in the County, an activity not currently permitted under the Land
Development Code.
Mr. Rios moved to recommend the Board of County Commissioners approve an agreement with
Simpleview Worldwide, Inc. d/b/a Sirnpleview LLC (#19 -052 -NS) to provide Tourism Division
with a hotel, attraction and restaurant reservation system and finds the item promotes tourism.
Second by Ms. Kerns. Motion carried 8 "yes"— I "no. " Mr. Hill voted "no."
8. Old Business
A. Tourist Development Tax Funds FY19 Third Quarter Financial Review
Mr. Wert presented the Executive Summary for information purposes. Staff reported $1.5M is
available in Fund 196 for emergency advertising should an environmental issue arise such as red tide
or the red algae bloom. Additionally, monies are allocated for beach cleanup under Fund 195 to
address any unanticipated issues which may arise.
Mr. Rios moved to accept the report. Second by Ms. McLeod. Carried unanimously 9— 0.
9. Council Member Discussion
Ms. McLeod reported a new Marriott Hotel is slated to open at Naples Square on Goodlette Frank Road
offering approximately 150 rooms.
Ms. Brock noted Everglades City continues to rebound from the impacts of Hurricane Irma with another
restaurant opening and addition of a Visitor's Center adjacent to the museum.
Mr. Wert reported staff continues to fulfill the needs of sports marketing and the Sports Complex is
anticipated to be open by June of 2020.
10. Marketing Partner Reports
These reports (Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing,
Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections Miles Partners - Website
Activity, Digital & Social Media - Paradise Advertising, Book Direct, County Museums County
Museums) are provided to TDC members on the digital link above to the County website. The Research
Data Services report will be presented on a monthly basis, and the other reports will be presented at
TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing
Partner representative or by Tourism staff at each TDC meeting.
A. Research Data Services — Ann Wittine
"Klages Research & Research Data Services, Inc. - Research Report"
The Council requested consideration be given to developing a data set comparing mid -week versus
weekend occupancy, room rates, etc.
B. Paradise Advertising
"Paradise Advertising and Marketing, Inc — Marketing Report"
Buzzy Ford presented an overview of "CrowdRiff 'and how staff and consultants are utilizing the
visual platform to market the area to potential visitors.
C. Lou Hammond Group - Jonell Modys
July 29, 2019
"Lou Hammond Group and CVB PR Team Public Relations Report"
D. Collier County Tourist Tax Collections — Jack Wert
"Collier County Tax Collector Tourist Tax Collections"
E. Miles Partners — Website Activity
"Web Site Analytics "
F. Digital & Social Media- Paradise Advertising and Zebra Brazil
"Brazil Social Media Marketing"
G. Atilus — Search Engine Optimization
"Digital/Social Media Marketing"
11. Tourism Staff Reports
These activity reports (Tourism Staff Reports -Director, Group Sales, Leisure & Travel Trade Sales,
Special Markets, Sports Marketing, Public Relations & Communications, Film Office, International
Representatives, Visitor Centers) are provided to TDC members on a digital link to the County website
and will be presented to the TDC on an as needed basis. TDC members may request a presentation by
Tourism staff members at each TDC meeting.
A. Director
B. Group Sales
C. Leisure and Travel Trade Sales
D. Sports Marketing
E. Public Relations & Communications
F. Film Office
G. International Representatives
H. Visitor Centers
I. County Museums
12. Detailed Staff Reports
A. Detailed Staff Reports
Submitted
13. Next Scheduled Meeting Date/Location — September 23, 2019 — 9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor,
3299 East Tamiami Trail, Naples, Florida 34112
There being no further business for the good of the County, the meeting was adjourned by order
of the chair at 10:40 A.M.
DEVELOPMENT COUNCIL
Chairman, Commissioner Andy Solis
These minutes approved by the Board/Committee on Cl 2 ? f Z,> / q as presented G'' or as
amended