Agenda 01/29/2008 Item #10I
Agenda Item NO.1 01
January 29, 2008
Page 1 of 22
"~
EXECUTIVE SUMMARY
Recommend Approval of Change Order #4 in the amount of $97,186 on Contract
05-3772 with Miles Media Group for enhancements to the Tourism Department
Website and extend the current agreement for two additional one year periods.
OBJECTIVE: To complete major enhancements to the current Tourism website in order to
effectively position and promote the destination online. Additionally, the Board of County
Commissioners is asked to consider extension of the current agreement for two additional one year
periods.
CONSIDERATIONS: Miles Media Group redesigned and launched the new tourism website in
March 2005. Since the launch of the new site, web user statistics have dramatically increased. In
order to remain competitive with the fast paced and constantly evolving tourism market, some major
enhancements of the current website are necessary. Miles Media has the expertise and complete
knowledge of our web site and is in the best position to efficiently make the necessary enhancements
at the most economical cost Therefore, a change order in the amount of $97, 186.00 is requested to
fund the enhancements and additional web projects detailed below.
. Website enhancements including page widening, brand enhancement, improved
navigation
. Future enhancements based upon individual proj ect scopes including new history
and culture pages, fishing, nature, wedding and other niche pages
. Web Side Story tracking program for improved R01 measurement and web user
profiles
. Goog1e Maps and Google Earth to improve user experience
. Blueway Website Phase 2 with new mapping, GPS points, photos
. E-blast program (6 deployments) to tourism database
. Remaining payments on initial three year agreement thru 3/08 @ 2,562
~
TOTAL
$22,000.00
$30,000.00
$10,000.00
$5,000.00
$7.500.00
$15,000.00
$ 7.686.00
$97,186.00
The Board of County Commissioners is asked to consider extension of the current Miles Media
Group Agreement for two additional one year periods which will enable us to roll out these
enhancements as new technology evolves and to pay for these enhancements over a three year period
as we did for the initial redesign project and not adversely impact our budget in the current fiscal
year.
ADVISORY COMMITTEE RECOMMENDA nONS: The TDC will consider the Change Order
at the January 28, 2008 meeting~
COUNTY ATTORNEY FINDING: This item has been approved for legal sufficiency by the
County Attorney's Office.
FISCAL IMPACT: The current amount of the Miles Media contract is $143,340.00, The
requested change order in the amount of $97, 186.00 represents a 68% increase over the current
contract amount. Sufficient budget exists within Tourism Marketing and Promotion Fund (184) to
fund this Change Order.
~
Agenda Item No.1 01
January 29, 2008
Page 2 of 22
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan
related to this action.
RECOMMENDATION: Approve Change Order #4 for $97,186.00 on Contract 05-3772 with
Miles Media Group for major website enhancements to include a Web Side Story tracking program,
Google maps, Blueway Website Phase 2, E-blast program, and other necessary enhancements and
upgrades and extend the current agreement for two additional one year periods and authorize the
Chairman or his designee to execute the Change Order.
PREPARED BY: Kelly Green for Jack Wert, Tourism Director
Page 1 of 1
Agenda Item NO.1 01
January 29, 2008
Page 3 of 22
COLLIER COUNTY
BOARD OF COUNTY COMMISSIONERS
Item Number:
Item Summary:
101
Recommend Approval of Change Order #4 in the amount of $97,186 on Contract 05-3772
with Miles Media Group for enhancements to the Tourism Department Website. (Jack Wert,
Tourism Director)
Meeting Date:
1/29/2008900:00 AM
Prepared By
Kelly Green
Administrative Assistant
Date
County Manager's Office
Tourism
12/19/20073:37:40 PM
Approved By
Ly" Wood
Purchasing Agent
Date
Administrative Services
Purchasi 09
12/19/2007 4:06 PM
Approved By
Jack Wert
Tourism Director
Date
County Manager's Office
Tourism
12/19/20074:49 PM
Approved By
Steve Carnell
Purchasing/General Svcs Director
Date
Administrative Services
Purchasing
12126/20074:56 PM
Approved By
Heidi F. Ashton
Assistant County Attorney
Date
County Attorney
County Attorney Office
12/28/2007 1 :48 PM
Approved By
OMS Coordinator
OMS Coordinator
Date
County Manager's Office
Office of Management & Budget
12/28/2007 3:04 PM
Approved By
Mark Isackson
Budget Analyst
Date
County Manager's Office
Office of Management & Budget
1/3/200811 :02 AM
Approved By
Michael Smykowski
Management & Budget Director
Date
County Manager's Office
Office of Management & Budget
1/22/20088:52 AM
Approved By
James V. Mudd
Board of County
Commissioners
County Manager
Date
County Manager's Office
1/22/200810:12 AM
file://C:\Agenda Test\Export\99-January%2029, %202008\ 10. %20COUNTY%20MANAGE...
1/23/2008
31J &~ /t7
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Page 4 of 22
CONTRACTIWORK ORDER MODIFICATION
CHECKLIST FORM
PROJECT NAME: Collier Counlv Tourism Website Desian & Maintenance PROJECT #: n/a
BID/RFP #: 05-3772
MOD #: 4
PO#: 4500085775
WORK ORDER #:
DEPARTMENT: Tourism
CONTRACTDRlFIRM NAME: Miles Media GrouD
Original Contract Amount: $ _92,220.00
(Starting Point)
Current BCC Approved Amount: $_143,340,00
(Last Total Amount Approved by the BCe)
Current Contract Amount: $_143,340.00
(Including All Changes Prior To This Modification)
Change Amount: $_97,186.00
Revised ContractIWork Order Amount: $_240,526.00
(Including This Change Order)
Cumulative Dollar Value of Changes to
this ContractIWork Order: $
148.306.00
Date of Last BCe Approval
5/30/07
Agenda Item #
16F1
P4ucentage of the change over/under current contract amount
Formula: (Revised Amount I Last BCe approved amount)-1
68.0
%
CURRENT COMPLETION DATE (5): ORIGINAL:
CURRENT:
onaaino
Describe the change(s): Website improvements and enhancements to www,oaradisecoast.com not anticipated in original scope of
work when the website was designed. Potential enhancements include:
. Website Enhancements
. Future enhancements based on individual project scopes
. Web Side Story tracking program
. Googll'! Maps and Googre Earth
. Blueway Website - Phase 2
. E.blast program (6 deployments)
Remaining payments on initial three year agreement
Specify the reasons for the change(s) r 1. Planned or Elective r 2. Unforeseen Conditions r 3. Quantity
Adjustments r 4. CorrectiDn of Errors (Plans, Specifications or Scope of Work) r. 5. Value Added
r 6. Schedule Adjustments Note: One Dr more may be checked, depending on the nature of the change(s).
Identify all negative impacts to the project if this change order were not processed: Our abilitv to stav comoetitive in
the tourism marketolace would be seriouslv ieooardized if we cannot comolete this chance order.
This change was requested by: rlContractor/Consultant rI Owner 171 Using Department C CDES
CDesign Professional rlRegulatory Agency (Specify) r Other (Specify)
CONTRACT SPECIALIST PARTICIPATION IN NEGOTIATIONS:
r
Yes
r No
This form is tD be si~ated.
APPROVED BY: ~...-::l h'..-d':.. {.
Project Manager
J /. l
{. / .
----
Date:
12. !i1f7
f z./f1/c.i 7
,
I
REVIEWED BY:
Date:
Revised 11.l9.2007
CHANGE ORDER
Agenda Item NO.1 01
January 29, 2008
Page 5 of 22
CHANGE ORDER NO.
4
CONTRACT NO. 05-3772
BCC Date: January 15, 2008
Agenda Item: 16F1
TO: Miles Media Group, Inc.
6751 Professional Parkway West
Sarasota, FL 34240-2300
DATE: December 11. 2007
PROJECT NAME: Tourism Website Desiqn & Maintenance
PROJECT NO.: n/a
Under our AGREEMENT dated March 22
,2005.
You hereby are authorized and directed to make the following change(s) in accordance with terms
and conditions of the Agreement:
Website improvements and enhancements to www.paradisecoast.com not anticipated in original
scope of work when the website was designed. Potential enhancements include:
. Website Enhancements
. Future enhancements based on individual project scopes
. Web Side Story tracking program
. Google Maps and Google Earth
. Blueway Website - Phase 2
. E-blast program (6 deployments)
. Remaining payments on initial three year agreement
FOR THE (Additive) Sum of: Ninety seven thousand one hundred eiqhty six dollars
($ 97,186.00 ).
Present Agreement Amount
$
$
$
$
92,220.00
51,120.00
97.186.00
240,526.00
Original Agreement Amount
Sum of Previous Changes
This Change Order (Add) (Deduct)
The time for completion shall be (increased/decreased) by 0 calendar days due to this
Change Order. Accordingly, the Contract Time is now (_) calendar days. The
substantial completion date is and the final completion date is . Your
acceptance of this Change Order shall constitute a modification to our Agreement and will be
performed subject to all the same terms and conditions as contained in our Agreement indicated
above, as fully as if the same were repeated in this acceptance. The adjustment, if any, to the
Agreement shall constitute a full and final settlement of any and all claims of the Contractor arising out
of or related to the change set forth herein, including claims for impact and delay costs.
Revised 2/24/2005
Agenda Item No.1 01
January 29, 2008
Page 6 of 22
AccePt~J~~ ,2007
CONTRACTOR:
Miles Media Group
By ~..-r31!~~D
William Bartens, CFO
OWNER:
BOARD OF COUNTY COMMISSIONERS
OF COLLIER COUNTY, FLORIDA
By:
Jack Wert, Executive Director
Revised 2124/2005
, '-
. .-
Agenda Item NO.1 01
January 29, 2008
Page 7 of 22
AGREEMENT
05-3772 "Collier County Tourism Website Design and Maintenance"
THIS AGREEMENT, made and entered into on this 2Jn~day of Mo., 2005, by and between
Miles Media Group, Inc. authorized to do business in the State of Florida, whose business
address is: 6751 Professional Parkway West, Sarasota, Florida, 34240-8443, hereinafter called
the "Contractor" and Collier County, a political subdivision of the State of Florida, Collier
County, Naples, hereinafter called the "County":
WITNESSETH:
1. COMMENCEMENT. This Agreement shall conunence upon full execution of the
contract and upon the issuance of a Purchase Order. The initial contract shall be for a
one (1) year period. The County may, at its discretion and with the consent of the
Contractor, extend the Agreement under all of the terms and conditions contained in
this Agreement for three (3) additional one (1) year periods. The County shall give the
Contractor written notice of the County's intention to extend the Agreement term not
less than ten (10) days prior to the end of the Agreement term then in effect.
2. STATEMENT OF WORK. The Contractor shall provide professional website design
and maintenance services in accordance with the terms and conditions of RFP #05-3772
"Collier County Tourism Website Design and Maintenance" and the Contractor's
proposal, Attadunent " A", hereto attached and made an integral part of this agreement
as well as additional related services upon mutual agreement and issuance of an
Amendment to this Agreement.
3. THE CONTRACT SUM. The County shall pay the Contractor for the performance of
this Agreement an estimated maximum amount of ninety two thousand, two hundred
twenty dollars ($92,220.00), subject to Change Orders as approved in advance by the
County. Payments shall be made to the Contractor when requested as work progresses
but not more frequently than once per month. Payment will be made upon receipt of a
proper invoice and upon approval by the Tourism Development Director or his
designee, and in compliance with Section 218.70, Fla. Stats., otherwise known as the
"Florida Prompt Payment Act".
4. NOTICES. All notices from the County to the Contractor shall be deemed duly served
if mailed or faxed to the Contractor at the following Address:
Miles Media Group, Inc.
6751 Professional Parkway West
Sarasota, FL 34240-8443
Fax # 941-907-8746
, '.
. H
Agenda Item NO.1 01
January 29, 2008
Page 8 of 22
All Notice~from the Contractor to the County shall be deemed duly served if mailed or
faxed to the CoUnty to: -.-
Tourism Development Department
3050 North Horseshoe Drive # 218
Naples, Florida 34104
Attn: Jack Wert
Fax # 239-403-2404
The Contractor and the County may change the above mailing address at any time
upon giving the other party written notification. All notices under this Service
Agreement must be in writing.
5. NO PARTNERSHIP. Nothing herein contained shall create or be construed as creating
a partnership between the County and the Contractor or to constitute the Contractor as
an agent of the County.
6. PERMITS: LICENSES: TAXES. In compliance with Section 218.80, F.S., all permits
necessary for the prosecution of the Work shall be obtained by the Contractor. Payment
for all such permits issued by the County shall be processed internally by the County.
All non-County permits necessary for the prosecution of the Work shall be procured
and paid for by the Contractor. The Contractor shall also be solely responsible for
payment of any and all taxes levied on the Contractor. In addition, the Contractor shall
comply with all rules, regulations and laws of Collier County, the State of Florida, or the
U. S. Government now in force or hereafter adopted. The Contractor agrees to comply
with all laws governing the responsibility of an employer with respect to persons
employed by the Contractor.
7. NO IMPROPER USE. The Contractor will not use, nor suffer or permit any person to
use in any manner whatsoever, county facilities for any improper, immoral or offensive
purpose, or for any purpose in violation of any federal, state, county or municipal
ordinance, rule, order or regulation, or of any goverrunental rule or regulation now in
effect or hereafter enacted or adopted. In the event of such violation by the Contractor
or if the County or its authorized representative shall deem any conduct on the part of
the Contractor to be objectionable or improper, the County shall have the right to
suspend the contract of the Contractor. Should the Contractor fail to correct any such
violation, conduct, or practice to the satisfaction of the County within twenty-four (24)
hours after receiving notice of such violation. conduct, or practice, such suspension to
continue until the violation is cured. The Contractor further agrees not to commence
operation during the suspension period until the violation has been corrected to the
satisfaction of the County.
; '.
. ..
Agenda Item NO.1 01
January 29, 2008
TERMINATION. Should the Contractor be found to have failed to pe~ W
services in a manner satisfactory to the County as per this Agreement, the County may
terminate said agreement immediately for cause; further the County may terminate this
Agreement for convenience with a seven (7) day written notice. The County shall be
sole judge of non-performance.
8.
9. NO DISCRIMINATION. The Contractor agrees that there shall be no discrimination as
to race, sex, color, creed or national origin.
10. INSURANCE. The Contractor shall provide insurance as follows:
A. Commercial General Liability: Coverage shall have minimum limits of $500,000
Per Occurrence, Combined Single Limit for Bodily Injury Liability and Property
Damage Liability. This shall include Premises and Operations; Independent
Contractors; Products and Completed Operations and Contractual Liability.
B. Business Auto Liability: Coverage shall have minimum limits of $500,000 Per
Occurrence, Combined Single Limit for Bodily Injury Liability and Property
Damage Liability. This shall include: Owned Vehicles, Hired and Non-Owned
Vehicles and Employee Non-Ownership.
C. Workers' Compensation: Insurance covering all employees meeting Statutory
Limits in compliance with the applicable state and federal laws.
D. Professional Liability Insurance: The Consultant shall maintain Insurance to
insure it's legal liability for claims arising out of the performance of professional
services under this Agreement. Coverage shall have minimum limits of $500,000
Per Occurrence.
Special Requirements: Collier County shall be listed as the Certificate Holder and
included as an Additional Insured on the Comprehensive General Liability
Policy.
Current, valid insurance policies meeting the requirement herein identified shall
be maintained by Contractor during the duration of this Agreement. Renewal
certificates shall be sent to the County 30 days prior to any expiration date. There
shall be a 30 day notification to the County in the event of cancellation 'or
modification of any stipulated insurance coverage.
Contractor shall insure that all subcontractors comply with the same insurance
requirements that he is required to meet. The same Contractor shall provide
County with certificates of insurance meeting the required insurance provisions.
r ACORD CERTIFICATE OF LIABILITY INSURANCE Aaenda IleBlT'lJ~t/Yvvn
OP'ID ~Ii
MILES:''!:-; ry 2.%;', ltiJ 0 5
PRODUCER THIS CERTIFICATE IS ISSUED AS A MATTER OF It FORMATlOi\l-
ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE
Erown & Brown, Inc. HOLDER_ THIS CERTIFICATE DOES NOT AMEND, EXTEND OR
1819 Main Street Suite 3J.5 AL-TER THE COVERAGE AFFORDED BY THE POLICIES BELOW_
Sarasota FL 34236
Phone: 800-42J.-2803 Fax:94J.-957-3054 INSURERS AFFORDING COVERAGE NAIC#
INSURED INSURER A: CNA Insurance Cos
INSURER B: FCC I Insurance Company
Miles Media Grou~, Inc. etal INSURER c:
6751 Professiona Parkway West INSURER 0:
Sarasota FL 34240-8443
INSllRERE.:
COVERAGES
THE POLICIES OF INSURANCE LISTED BELOW HAVE SEEN ISSUED TO THE INSUREC NAMED ABOVE: FOR THE POLiCY PERIOD INDICATED_ NOTWITHSTANDING
At-lY REOUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE M.4..Y BE ISSUED OR
MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TDAlL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH
POLICIES. AGGREGATE LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS
LTR SR TYPE OF INSURANCE POLICY NUMBER f'D~';![~MMlDD I t'6'k~(.;ETjij~h~~N LIMITS
~NERAL LIABIUTY EACH OCCURRENCE , J.OOOOOO
A X X COMMERCiAl GENERAL LIABILITY TCP2083J.~6757 04/09/05 04/09/06 PREMISES (Ea OCQIrencel , 300000
1 CLAIMS MADE ~ OCCUR MEO EXf' (Anyone person) , 5000
PERSONAL & ADV INJURY , J.OOOOOO
GENERAL AGGREGATE , 2000000
il~ AG~n ~~6: APnS(PER PRODUCTS. COMPIOP AGG , 2000000
X POLICY JECT LOC
~OMOBILE UA8lUTY COMBINEO SINGlE LIMIT $ J.OOOOOO
A e!- ANY AUTO BUA2083J.J.6760 04/09/05 04/09/06 (Eaaccidl'!nl)
f--. AlL OWNED AUTOS BODILY INJURY
{Pee-person} ,
f--. SCHEDULED AUTOS
f- HIREO Al1TOS BOOIl Y INJURY
(Per~cidenl) ,
f--. NQN-QWNEO AUTOS
f--. PROPERTY DAMAGE S
(Par accident)
GARAGE UABJLlTY AUTO ONLY. EA ACCIDENT ,
~-ANY AUTO OTHER THAN EA ACC S
AUTO ONLY: AGG S
EXCESSlUM8RElLA LlABlUTY EACH OCCURRENCE , 3000000
A fToCCUR 0 ClAIMS MADE CUP2083H6774 04/09/05 04/09/06 AGGREGATE , 3000000
s
~ DEDucn",E ,
X RETENTION 510000 ,
WORKERS COMPENSATION AND X ITORiLI~lTS I I~ER-
B EMPLOYERS" LIABILITY 25359 0J./0J./05 0J./0J./06 E.L. EACH ACCIDENT , 500000
ANY PROPRIETORlPARTNERlEXECUTIVE
OFFICER/MEMBER EXCLUDED? E.L. DISEASE. EA EMPLOYEE $ 500000
If yes. describe under E.L. DISEASE. POLK::Y LIMIT $ 500000
SPECIAL PROVISIONS below
OTHER
DESCRIPTION OF OPERATIONS I LOCATIONS I VEHICLES I EXCLUSIONS ADDEO BY ENDORSEMENT I SPECIAl PROVISIONS
Collier Country Government is included as an additional insured as respects
general HabiHty for work performed by the named insured. Ten days notice
of cancellation for non-payment of premium. RE, 05-3772 Collier County
Tourism Website Design and Maintenance.
CERTIFICATE HOLDER
COLLIER
CANCELLATION
SHOUlD AAY OF THE ABOVE DESCRIBED POUC1ES BE CANCELLED BEFORE THE EXPIRATION!
DATE THEREOF, THE ISSUING INSURER WILL ENDEAVOR TO MAIL ~ DAYS WRmEN I
NOTICE TO THE CERTIFICATE HOLDER NAMED TO THE LEn, BUT FAILURE TO 00 SO SHAt
IMPOSE NO OBLIGATION OR LIABILITY OF ANY KINO UPON THE INSURER, IlS AGENTS OR
REPRESENTATIVES.
Collier County Government
Purchasing Department
3301 East Tamiami Trail
Naples FL 34J.J.2
A97...?2:'~.
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@ACORDCORPORATlON 1988
ACORD 25 (2001/08)
11.
Agenda Item No. 101
January 29. 2008
Page 11 of 22
INDEMNIFICATION. To the maximum extent permitted by Florida law, the
Contractor or Consultant shall indemnify and hold harmless Collier County, its officers
and employees from any and all liabilities, damages, losses and costs, including, but not
limited to, reasonable attorneys' fees and paralegals' fees, to the extent caused by the
negligence, recklessness, or intentionally wrongful conduct of Contractor or Consultant
or anyone employed or utilized by the Contractor or Consultant in the performance of
this Agreement. This indemnification obligation shall not be construed to negate,
abridge or reduce any other rights or remedies which otherwise may be available to an
indemnified party or person described in this paragraph.
. '.
This section does not pertain to any incident arising from the sole negligence of Collier
County.
12. CONTRACT ADMINISTRATION. This Agreement shall be administered on behalf
of the County by the Tourism Development Department.
13. CONFLICT OF INTEREST: Contractor represents that it presently has no interest and
shall acquire no interest, either direct or indirect, which would conflict in any manner
with the performance of services required hereunder. Contractor further represents
that no persons having any such interest shall be employed to perform those services.
14. COMPONENT PARTS OF THIS CONTRACT. This Contract consists of the attached
component parts, all of which are as fully a part of the contract as if herein set out
verbatim: Contractor's Proposal, Attachment" A", Insurance Certificate, RFP #05-3772
Collier County Tourism Website Design and Maintenance.
15. SUBJECT TO APPROPRIATION. It is further understood and agreed by and between
the parties herein that this agreement is subject to appropriation by the Board of County
Commissioners.
Agenda Item No. 101
January 29, 2008
IN WITNESS WHEREOF, the Contractor and the County, have each, respecfu!elyt;' 11i)2:an
authorized person or agent, hereunder set their hands and seals on the date and year first above .'
written.
,(jo.
By:
BOARD OF COUNTY COMMISSIONERS
COLLIER COUNTY, FLORIDA
~W~Oy~
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.: ~~~I~~~f'.
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Miles Media Grout). Inc.
Contractor
By:
~~#Z
Si ture
L (~Pr t-h L-c
hype/print witness namei'
- ~"'~%N1~;t'J
ond Wi s
William Bartens, CFO
Typed signature and title
\o~ ~hl'lsa<l
hype/, t witness namei'
CORPORATE SEAL
(corporations only)
r_"" -
,
~ - _.~~--.. ,.-
Approved as to form and
l,g~~~
Ass~ant C ~o~
~,~>.
r ACORD. CERTIFICATE OF LIABILITY INSURANCE ~pslt . D~^fi~IM'r5~IYYYY)
MI~~ -, ~;n" ~;An!l/05
PRODUCER THIS CERTIFICATE IS ISSUED AS A MATTER OF~i.\A~
ONLY AND CONFERS NO RIGHTS UPON THE C C:.>.t'
Brown &: Brown, Inc. HOLDER. THIS CERTIFICATE DOES NOT AMEND, EXTEND OR
....,,--. 9 Main Street suite 315 ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW.
isota FL 34236
pHone: 800-421-2803 Fax:941-957-3054 INSURERS AFFORDING COVERAGE NAIC#
INSURED INSURER A: CNA rnsurance CDS
INSURER B: FCCI Insurance Company
Miles Media Grou~, Inc. etal INSURER c:
6751 Professiona Parkway West INSURER 0:
Sarasota FL 34240-8443
INSURER E:
THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING
ANY REQUIREMENT, TERM OR CONDITION OF ANY CON'{RACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR
MAY PERTAIN, THE INSuRANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH
POLICIES. AGGREGATE LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.
l~~~ ~~~ TYPE OF INSURANCE POLlCY NUMBER ~~~~J:JIr~E Pgk!fEY,~~mfJ!t,?N LIMITS
~NERAl L1AERUTY EACH OCCURRENCE .1000000
A X X COMMERCIAL GENERAl LIABILITY TCP2083116757 04/09/05 04/09/06 PREMISES lEa occurel1cel .300000
I CLAIMS MADE [!] OCCUR MED EXP (Any ooe person) .5000
PERSONAL & ADV INJURY .1000000
GENERAL AGGREGATE .2000000
-il'lAGG~n ;~~ APrlS PER: PRODUCTS - COMPfOP AGG .2000000
X POLICY JEer LOC
~OMOBILE UABlUTY COMBINED SINGLE LlMIT .1000000
A ~ ANY AUTO BUA2083116760 04/09/05 04/09/06 (Eaacdde1ll)
- ALL OWNED AUTOS BODILY INJURY
(Per person) .
- SCHEDULED AUTOS
- HIRED AUTOS BODILY INJURY
.
NON-QWNED AUTOS (peracCidentj
-
.- - PROPERTY DAMAGE .
(PeracCidenl)
f- .
~ARAGE UABIUTY AUTO ONLY - EA ACCIDENT .
ANY AUTO OTHER THAN EAACC .
AUTO ONLY: AGG .
:5ESSlUMBRELLA LIABILITY EACH OCCURRENCE .3000000
A X OCCUR 0 CLAIMS MADE =2083116774 04/09/05 04/09/06 AGGREGATE .3000000
.
I;;:i DEDUCTIBLE .
X RETENTION .10000 .
WORKERS COMPENSATION AND X I Tti'~/t\~:fls I I U ~~-
B EMPLOYERS' UABIUTY 25359 01/01/05 01/01/06 .500000
ANY PROPRJETORfPARTNERJEXECUTIVE E.L. EACH ACCIDENT
OFFICERfMEMBER EXCLUDED? E.L. OlSEASE . EA EMPLOYE .500000
~m;til~~v~~ciNS below E.L. DISEASE. POLICY LIMIT .500000
OTHER
DESCRIPTION OF OPERATIONS I LOCATIONS f VEHICLES I EXCLUSIONS ADDED BY ENDORSEMENT f SPECIAL PROVISIONS
Collier Country Government is included as an additional. insured as respects
general liabil.ity for work performed by the named insured. Ten days notice
of cancellation for non-payment of premium. RE: 05-3772 Collier County
Tourism Website Design and Maintenance.
CERTIFICATE HOLDER
CANCELLATION
COVERAGES
Collier County Government
Purchasing Department
3301 East T~iami Trail
Naples FL 34112
COLLIER SHOULD ANY OFTHE ABOVE DESCRlBEO POLICIES BE CANCELLED BEfORE THE EXPIRATION
DATE THEREOF, THE ISSUING INSURER WILL ENDEAVOR TO MAlL ~ DAYS WRITTEN.
NOTICE TO THE CERTIFICATE HOLDER NAMED TO THE LEFT, BUT FAILURE TO 00 SO SHALL
IMPOSE NO OBLIGATION OR LIABILITY OF ANY KIND UPON THE INSURER, ITS AGENTS OR
REPRESENTATIVES.
A~i&rES /\.... ,')
I .,,*' I
@ACORDCORPORATION1988
ACORD 2S (2001108)
Agenda Item No.1 01
. l:::lnlIqr\l )Q ?nnQ
ACORD. CERTIFICATE OF LIABILITY INSURANCE OP JD 23jaQ.,-E!r....,."IDl'Yj
MILES-1 06/23/05
PROOUCER THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION
ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE
Brown &: Brown, Inc. HOLDER. THIS CERTIFICATE DOES NOT AMEND, EXTEND OR
1819 Main Street Suite 315 ALTER THE COVERAGE AFFORDED BY THE POLrCIES BELOW.
Sarasota FL 34236
Phone:80Q-421-2S03 Fax:941~957-30S4 INSURERS AFFORDING COVERAGE NAlC#
INSURED INSURER A: Transcontinental In. CO
INSURER B: Columbia. Casual tv Co
Miles Media Grou~, Inc. @tal INSURER c: FCCI InBuranc~ Company
6751 Professiona Parkway West INSURER 0:
Sarasota FL 34240-8443
INSURER E.:
COVERAGES
THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO TI-lE INSURED NAMED ABove FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING
ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUEDQR
MAY PERTAIN, THE INSURANCE AFFOROED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH
POLICIES. AGGRE~TE LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.
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LTR NSR TYPE OF INSURANCE POliCY NUMBER UMITS
~NERAL LIABILITY EACH OCCURRENCE . 1000000
A X COMMERClAL GENERAL LIABILITY TCP2083116757 04/09/05 04/09/06 PRE~ffi'Es'i'~~~CI'lI '300000
f- ~ CLAIMS MADE W OCCUR. J MED EXP (Any r:n!_~~_~"l!.Q.~_~_, ---
f- I PERSONAL & ADV INJURY i ~ ~.~ 0 0.2. ~ 0 u --
: GENERAL AGGREGATE S :2 0 0 0 0 0 0
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.. ~~ AGGREGATE LIMIT APnS PER: PRODUCTS. COMP/O? AGG '2000000
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:.",< AUTOMOBILE LIABILITY I
.. C- COMBINED SINGLE lIMIT , 1000000
A ~ ANY AUTO P2083116760 04/09/05 04/09/06 (EailCCldanl) ,
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'- ALL OWNED AUTOS I BODlL Y INJURY
(Per pe,-,oo) .
- SCHEDULED AUTOS
,
- HIRED AUTOS BODilY INJURY
.
NON-OWNED AUTOS I (Peraccidelll)
-.. -
- PROPERTY DAMAGE .
I (Peracddenl)
~AAAGE LLAB'UTY I AUTO ONLY. EA ACCIDENT .
ANY AUTO I OTHER THAN fA ACe .
i AlITO ONLY: AGG .
OESSlUMBRELLA UAa'UTY I EACH OCCURRENCE .
OCCUR 0 CLAIMS MADE AGGREGATE .
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I RETENTION S .
.. WORKfRS COMPENSAnON AND X I T~~llll~l~s I I U ~;t
EMPLOYERS' L!AI3IL.ITY 01/01/06 I E.L. EACH ACCIDENT
t:_ ANY PROPRIETORlPARTNER1EXECUTIVE 25359 01/01/05 $ 500000
OFFICER/UEMBER EXCLUOED? E.L. DISEASE" EA EMPLOYE . 500000
,. .~~~L~~V~?6~s below EL DISEASE. POLICY LIMIT , 500000
OTHER
B Professional Liab 268118036 06/20/05 06/20/0. 1000000
O~~CRIPTlON OF OPERATIONS I LOCATIONS I VEHICLES i EXCLUSIONS ADDED BY ENDORSEMENT I SPECIAL PROVISIONS
Ten days notice of cancellation for non-payment of premium.
Collier County Government shown a. additional insured with respect to the
general liability coverage only. Re: Contract #05-3772
CERTIFICATE HOLDER
COLLIER
CANCELLATION
SHOULD ANY OF THE ABOVE OESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION
DATE THEREOF, THE ISSUING INSURER WILL ENDEAVOR TO MAJl ~ DAYS ~mEN
NOTICE TO THE CERTIFICATE HOLDER NAMED TOTHE LEFT, BUT FAILURE TO DOSO SHALL
IMPOSE NO OBUGATION OR LIABIUTY OF ANY KINO UPON THE INSURER, ITS AGENTS OR
Collier County Government
3301 East Tamiami Trail
Naples FL 34112
! ~CORD 25 (2001/08)
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Agenda Item No.1 01
January 29, 2008
Page 15 of 22
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Contract #05-3772 Collier County Tourism Website Design and Maintenance
Scope of Services, Project Timeline and Payment Schedule
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(1) Site Transfer
Completion Date: April 15, 2005
1. Miles will move the current site to their server from the current provider and immediately begin to expand
and extend the functionality and design of the site.
2. Miles will host the Web site at Rackspace Managed Hosting. The Web site will have a guaranteed up-
time of greater than 99.5% and Miles will provide a complete disaster recovery pian. The bandwidth, load
balancing and redundancy will accommodate traffic spikes and unforeseen technology issues.
(2) Planning Stage
Completion Date: April 29, 2005
During the Planning Stage Miles will work with the CVB to develop three Web site designs. These Web SITe
designs will comprise of both a homepage design and interior page design. These designs will have the
following elements.
Overalf Site Design
1. Miles will expand the site's color palette by using ones in the Visitors Guide, and color-code sections as
a navigational aid.
2. Miles will add a welcoming headline to the home page and reduce the size of the logo.
Agenda Item NO.1 01
January 29,2008
Page 16 of 22
3. Miles will increase the point size of copy on the home page, interest leads and stories. We will add a
drop cap letter to the first paragraph to draw more attention to the text.
4. Miles will enlarge the main photo on the home page and additional photo insets that will rotate.
5. Miles will add a map locator to the home page, showing the boundaries of Naples, Marco and the
Everglades, and link to specific editorial pages.
6. Miles will add a highly visible opt-in for visitors to receive more information about Collier County
vacations in an electronic format.
Site Navigation
1. Miles will redesign the main and secondary navigation on the site.
2. Miles will simplify all drop-down menus.
3. Miles will restructure the main categories and subcategories to streamline information so visitors can
easily find Information.
4. Miles will redesign the main navigational buttons and integrate the look of the drop-down menus.
Miles will also work with the CVB to develop a detailed scope of work that outlines all the needed functionality in
each section including, events, meeting planner, media center, and the tourism industry section.
During this stage the Web site is still in concept form and will not function. Once the project moves to the
Development Stage functionality will be implemented to the designs created during the Planning Stage.
(3) Development Stage
Completion Date: May 31, 2005
The Development Stage is when Miles Media Group's Web site developers will take the approved designs and
information gathered during the Planning Stage and start building the Web site online. During this stage is when
the functionality associated with each section will be created. Below is a detailed checklist of what functionality
will be created and implemented for each section during this stage.
Editorial
1. Miles will repurpose content from the past two years of the Visitors Guide and also from the three VISIT
FLORIDA Dialogue Program stories as contracted.
2. Miles will create and add new content to the site such as: Fun Vacation Itineraries, For Families,
Romantic Getaway, Naturally Naples, Marco and the Everglades, Girls. Luxury/Spa Getaway Weekend,
Culture & Heritage, New Feature Stories, Top Wildl~e-Viewing Spots (with map), Best Birding
Opportunities (with map), etc.
Photography
1. Miles will make available for use on the site their library of more than 500 images of the Collier County
market, as well hundreds of non-market speCific Florida images such as wildlife and shells.
Listing Design
1. Miles will enhance the organization of displayed data by creating a new listings design that incorporates
a main page plus "tabbed" information categories.
Listi ng Content
1. Miles will add to the amount of data and visual content provided in each of the listings by adding more
amenity information and up to six photographs for each business. Miles will permit local tourism
businesses to update their information 24/7 through password-protected site admln forms.
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Agenda Item NO.1 01
January 29. 2008
Page 17 of 22
Events
1. Miles will enhance the ability of the user to sort events Information by date and subject.
2. Miles will create an online administration form to allow Tourism staff to add, edit and delete events.
3. Miles will add a iink to "Major Annual Events" to allow the Tourism staff to highlight the area's signature
events.
Meeting Planner Sections
1. Miles will add an easy "checklist" form with drop-downs or multiple-choice menus to allow meeting
planners to sort data on area meeting facilities.
2. Miles will also add a short text overview/landing page to promote Collier County as the premier
Southwest Florida meeting destination. We will include brief information on its appeal to spouses and/or
families traveling with convention/meeting attendees.
Special Deals
1. Miles will add a Vacation Deals system that allows local tourism businesses to post and modify last-
minute inventory deals and/or short-term offers 24(7.
Media Center
1. Miles will change the display of each of the subcategories so that when users click, they see the
information they desire above the lower limits of the screen view or "above the fold."
2. Miles will post pertinent visitor information/statistics on the area, and post compelling story Ideas for
journalists.
3. Miles will combine and streamline the "Research Trip" and "Research Assistance" forms.
Tourism Industry
1. Miles will improve the "Tourism Industry" section in several areas as determined after discussions with
the Tourism staff and tourism industry partners as to what consumers are looking for on the site.
Booking Online
1. Miies will work with Guest Click to implement the booking online link for the Web site.
Live Chat
1. Miles will maintain the current Live Chat feature on the site hosted by Phase V.
Home Page Administration and Emergency Plan
1. Miles will implement an online administration form to allow Tourism staff to update and change the
content of the home page to highlight upcoming events, new features and points of interest in Collier
County. This form will be password protected. Simple HTML coding can be used in the admin form, but
knowledge of HTML will not required.
Maps
1. Miles will work with Tourism staff to enhance existing maps, or to create new maps, as needed to
accompany appropriate content on the site.
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Agenda Item NO.1 01
January 29. 2008
Interactive Maps. Page 18 of 22
1 j Miles will add interactive mapping capability to the s~e using Macromedia Flash that will allow zooming
I and exploration.
Proximity Maps
1. MapPlanner is Miles Media Group's exclusive proximity map-based itinerary planner. MapPlanner is
comprised of several elements.
a. Trip WIzard. The Trip Wizard is a question-and-answer dialogue that walks users through the
process of locating businesses they are interested in, building a trip, day-by-day. When the
Wizard is completed, users have an itinerary for their trip.
b. Mapping Functionality. MapPlanner links your supplier database w~h reliable map data sources
to provide accurate maps and directions for visitors. A map will pinpoint the location of the
supplier's business. Each map generated is accompanied by additional information about the
supplier such as Web site, amenities and description.
c. Proximity Search. Users can then use proximity mapping tools to see what other suppliers in the
database are near a selected property.
d. Trip Planner. Mapping ties directly into the Trip Planner functionality, so that consumers can add
suppliers to their itinerary as they find them. Our mapping system even allows users to add
custom addresses to their trip planner to find businesses near that address.
e. Itinerary Builder. The Itinerary builder is a personal trip planner feature that allows users to
select listings from the site and save them into a custom itinerary. The user can create multiple
itineraries; each itinerary can have multiple days. Users can return to saved information at any
time during their vacation planning process. In order to save and return to the trip planner after
the in~ial use, the visitor must complete a basic registration process. This dialogue is an
opportunity to ask visitors when they are planning to visit and what their interests are. In this
way, we can encourage consumers to register for your email newsletter.
f. Point-to-Point Directions. Users can get point-to-point driving directions between suppliers on
their itinerary or even from a custom address to a supplier.
g. Printable Packet. After users complete their itinerary, it can be printed out in a "packet" to take
with them on their trip. The printed packet contains information about each planned day,
comprehensive amenities and information about each supplier, along with driving directions.
eCR~ - Customer Database
1 Miles will implement a database that is a collection of potential visitors (or repeat visitors) with whom the
County has permission to continue an ongoing dialogue about vacationing in Collier County. This
database system will contain the following.
a. Dashboard: The dashboard shows you a quick snapshot of your database, including the total
number of permission emails by interest, source and category.
b. Manage Contacts: All information gathered about users from your Web site is automatically fed
directly into the Customer Database. The contacts section allows you to add, ed~ and view the
contacts in your database. You can also import files you receive from lead generation efforts,
and export lists for your own purposes.
c. Research and Reporting: We will set up stock reports that give you quick access to information
about the demographic and source information of the leads in your database.
d. Lists and Mailings: This section will allow you to select a query and opt-in group to receive the
mailing. If you choose to manage your own email campaigns using templates, you select the
email template and enter the content for the email. The em ail can then be previewed and sent.
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Agenda Item NO.1 01
Janyary :;'9, 2008
e. Help: The help section contains a tutorial outlining the most common tasks performePallliJll1~ of 22
quick reference for basic functions. We will also include training for your staff on how to use the
product, and support any questions or problems you might have.
f. Customization: The product also includes dynamic fields, that will allow us to quickly set up
additional custom fields fDr tracking such things as user Interests, source of lead, html
preferences, etc. We will work with YDU to cDnfigure the prDductto meet your marketing gDals.
We use a reliable, high-vDlume deplDyment cDmpany tD send the emails. OngDing, we will
evaluate deployment cDmpanies to make sure we keep costs as low as possible fDr Dur clients.
(4) 1eview and Publish Completion Date: June 21, 2005
DUrin~' this stage, Miles Media Group and the CVB will review the completed Web site and make any necessary
chan es. Miles Media GrDup and the CVB will check the functionality of each section tD ensure that each
sectio is functioning as described abDve.
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Miles (I.1edia GrDup will alsD train the CVB staff Dn how tD use the admin capabilities for events, special deals,
medi~ center, and the eCRM database. This training will take place during this stage.
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After 1he CVB reviews the functionality and is prepared to go live, Miles Media GrDup will publish the new Web
site. ,
(5) <1m-gOing Maintenance and Data Collection Completion Date: April 15 , 2008
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After lhe Web site is published, Miles will cDntinue to service the CVB. These Dn-going services are as follows.
ThesJ services are described in more detail beiow.
1.11 Web site Maintenance and RepDrting
2., HDsting
3.j Data CDllectiDn
The dVB will have three hDurs Df maintenance and Web site hDsting each month until the contract expires.
Thesf' three maintenance hDurs can be used for routine changes and correctiDns Dn the Web site.
Miles edia Group will prDvide the CVB with a monthly report outlining statistics from the Web site. These
statist cs are described below.
Web rraffic Statistics
1. Miles will provide reporting on the activity on the CVB web site using Urchin 5 Web Analytics. These
i reports are updated on a daily basis, with password-protected access to site statistics 24i7.
2.1 Miles will provide analysis of the site traffic and will present traffic reports and findings at industry
I meetings as reasonably requested.
Each ~ntracted year, Miles Media Group will implement a data collection for the CVB's Web site as well as the
Visitors Guide. Details on how the data collection process will take place are below.
TUm-~ey Listings Collection & Maintenance
11 Data Collection. Miles will meet with Tourism staff on the listing information for both the Visitors Guide
and Web site and, upon consensus, will generate both an electronic and paper form for data collection.
2
Positive Verification. Miles will not publish information about any business unless they have received
verification that the information is correct. Miles will contact each business directly, using fax, mail,
phone and online forms to ensure that positive verification of the information is received.
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Accountability. Miles will track each communication with every business in the data collection effort
including:
a. What the collection step was (email, fax, mailing or phone call)
b. The time and date of the communication
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Agenda Item NO.1 01
January 29. 2008
c. The name, title and signature of the person providing the information Page 20 of 22
4. Reverse-supplying Data. Miles will provide the Collier County Tourism Department with a complete copy
of the data via email or CD in a mutually agreed-upon format for use in other projects.
5. Collier County tourism businesses will have 24/7 password-protected access to their listing information.
Changes made on the online forms appear in real-time on the site.
6. Collier County tourism businesses have 24/7 password-protected access to their listing information.
Changes made on the online forms appear in real-time on the site.
Upon completing the data collection, Miles will provide a compiete tracking reporl of the contact steps that
occurred.
Total Proiect Cost with Proximity Maooine -Pavable over 36 months
$92.220
Agenda Item NO.1 01
January 29, 2008
Page 21 of 22
~ COLLIER COUNTY GOVERNMENT
Administrative Services Division
Purchasing Department
Contract Administration
Purchasing Building
3301 E. Tamiami Trail
Naples, Florida 34112
Telephone: 239/774-8949
FAX: 239/732-0844
www.colliergov.net
July 6, 2005
Mr. William Bartens
Miles Media Group, Inc.
6751 Professional Parkway West
Sarasota, FL 34240-8443
RE: Contract # 05-3772 "Collier County Tourism Website
Design and Maintenance"
Dear Mr.Bartens:
We are pleased to enclose your copy of the fully executed
agreement, for the above-referenced service(s) which was approved
by the Board of County Commissioners on March 22, 2005.
We anticipate a successful relationship, and in order to meet that
goal, we want to convey our expectations regarding your role as a
contractor as follows:
1. Flexibility in making changes, including resource allocation as
the need arises;
2. Creativity in finding cost-effective solutions to unanticipated
problems;
3. Management and coordination of sub-consultants (if applicable);
4. Cooperation and timely communication with County Project
Manager and staff;
5. Proper documentation of costs and expenses associated with this
contract.
Agenda Item No.1 01
January 29, 2008
Page 22 of 22
Congratulations on the award of this contract; should you
have any questions, please do not hesitate to contact me at 239/774-
8949.
Kelsey W d
Contract Administration Manager