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TDC Minutes 05/22/2006 R May 22, 2006 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Naples, Florida, May 22,2006 LET IT BE REMEMBERED, that the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida, with the following members present: Chairman: Commissioner Frank Halas Susan Becker Murray H. Hendel Clark Hill Rick Medwedeff Ed (Ski) Olesky John Sorey III - Excused Glenn Tucker ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Project Manager Heidi Ashton, Assistant County Attorney Debbie McCabe, Administrative Assistant 1 5-22-06 Agenda Page 10f2 MEETING AGENDA & NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCil May 22, 2006, 9:00am Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112 * Requires TOC Action 9 I. Call to Order II. Pledge of Allegiance III. Roll Call IV. Changes and Approval of Agenda V. Approval of TDC Minutes - *Regular Meeting April 24, 2006 VI. New Business 1. *Category B - Event & Project Grant Applications for FY 07 2. *Category "C-2" Non-County Owned Museum Grant Applications 3. *Category "C-1" County-Owned Museum Budget Review for FY 07 4. *Grant Application to Visit Florida for Blueway Web Site and Brochure 5. *Order of Business for Future TDC Meeting Agenda 6. *Category "A" Naples/County Beach Renourishment Project for Additional Project Management Costs in the Amount of $22,498.00 7. *FDEP 1 st Amendment to Contract No. 05C01 8. *Category "A" Grant Requests from the City of Naples, Collier County Environmental Services, Pelican Bay Services District and the Collier County Tourism Department for FY 07 - $2,388,300.00 9. TDC Summer Meeting Schedule Discussion VII. Old Business 1. Major Beach Renourishment Update - Gary McAlphin 2. Paradise Coast Blueway Update - JoN ell Modys VIII. Staff Report Presentations 1. Paradise Advertising - Cedar Hames 2. Klages Research - Jack Wert 3. Director's Report - Jack Wert 4. Sales Manager Report - Debi DeBenedetto 5. P.R. Manager Report - JoNell Modys 6. Film Coordinator Report - Maggie McCarty 7. Phase V - Fulfillment & Call Summary - Jack Wert 8. Golf Pac Inquires - Jack Wert 9. Search Engine Report - Jack Wert IX. Detailed Staff Reports X. Announcements XI. Audience Input & Discussion XII. Council Discussion XIII. Next Meeting Date/Location - June 26,2006 Greater Naples Chamber of Commerce, 2390 Tamiami Trail North, Suite 210, 2nd Floor, Leadership Collier Foundation Room XIV. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 403-2402. http://www.eolliergov.net/tde/5-22-06Agenda.htm 5/16/2006 May 22, 2006 I. Call to Order The meeting was called to order by Chairman Commissioner Frank Halas at 9:00 AM. II. Pledge of Allegiance Pledge of Allegiance was recited. III. Roll Call A quorum was established. IV. Changes and Approval of Agenda Mr. Hendel thanked Commissioner Halas for the new parking places for Committee members. Mr. Wert explained that new information has been distributed for items "VI. 1., 2., and 6.". Mr. Tucker moved to approve the Agenda. Second by Ms. Becker. Carries unanimously 7-0. V. Approval of TDC Minutes - Regular Meeting April 24, 2006 Ms. Becker moved to approve the minutes for April 24, 2006. Second by Mr. Tucker. Carries unanimously 7-0. VI. New Business 1. Category B - Event & Project Grant Applications for FY 07 Mr. Wert reviewed the Executive Summary "Recommend Approval of Grant Application for FY 07 Funding from Category "8" Tourist Development Tax Funds" (see attachment) first addressing the United Arts Council of Collier County for Expansion of Community Information Services. A panel was set up to review the applications. This review committee noted that it is a worth while project with a recommendation to fund the project. They would like to see it promoted to the outside market, put on the United Arts Council web site, and to utilize an e-blast. Mr. Hill suggested having Paradise Advertising work with them on the advertising of the project. Speakers - 2 May 22, 2006 Elaine Hamilton, United Arts Council demonstrated a brochure. Ms. Becker added that she has found it to be extremely valuable. Mr. Hendel moved to approve $17,000 for the United Art Council of Collier County for Expansion of Community Information Services. Second by Ms. Becker. Motion carries unanimously 7-0. Mr. Wert then addressed the project C & H Events, Inc. for the Swingtime Celebrity Pro-Am Tennis & Golf Tournament. The review committee would like to see a better break down on the out of town television advertising. He suggested having the contract written to include the current fiscal year so that they can begin to promote the event now. Speakers - Saul Ehrenpreis, C& H Event, Inc. replied that different advertising is done through magazines also. There are around 40-60 celebrities that participate, a lot of them are the same ones each year. Mr. Wert demonstrated a poster from the past year that is autographed by several of the celebrities. Mr. Hill moved to approve $15,000 for the C & H Events, Inc. for the Swingtime Celebrity Pro-Am Tennis & Golf Tournament. Second by Mr. Tucker. Motion carries unanimously 7-0. 2. Category "C-2" Non-County Owned Museum Grant Applications Mr. Wert reviewed Executive Summary "Recommend Approval of Grant Applications for FY 07 Funding from Category "C-2" Tourist Development Tax funds" (see attachments) first addressing the Children's Museum of Naples for a Museum Preview Center for $250,000. The Museum will be located on the comer of Immokalee Road and Livingston Road. This project includes a stationary scale model of the future Museum and a traveling promotional exhibit. The review committee recommended a total funding of $175,000. Mr. Hendel mentioned that as the President of the Holocaust Museum he is aware of raising funds, but he has a problem with matching funds toward a contribution in-kind for Kraft Construction. He would not like to set precedence, and suggested that they derive another source. Mr. Tucker does not see a connection between this and attracting tourists. Speakers- 3 May 22, 2006 Joe Cox and Julie Koester addressed questions mentioning that there are a lot of things for children to do in Naples outdoors but not when it is raining. Families with children travel where there are places to take their children. The in-kind portion is set for the donation of a Kraft Construction trailer. A slide presentation was given noting that their will be an area for major exhibits. The Museum should open by April of2008. Mr. Hill moved to approve $175,000 for the Children's Museum of Naples for a Museum Preview Center. Second by Ms. Becker. Motion carries 4-3 with Mr. Halas, Mr. Tucker, and Mr. Hendel opposed. Mr. Wert reviewed the Naples Botanical Garden Exhibits and Marketing grant application for $225,100. He suggested having a future Tourist Development Council meeting at the Botanical Gardens in order to tour the complex. The review committee felt that it is a good project and are in support of funding. Mr. Halas understood that when the Botanical Garden was getting started they needed a lot of assistance from the County but that they would eventually be self sufficient since they are 5013C. Mr. Tucker concurred that it is far too much money for them to ask for. Speakers- Joyce Zirkle, Naples Botanical Garden mentioned that while the "Big Bug" attraction was at the Botanical Gardens they had around 15,000 persons visit. Mr. Tucker moved to fund half of the requested amount of $112,550. Second by Mr. Medwedeff. Motion carries 6-1 with Mr. Hendel opposed. 3. Category "C-1" County-Owned Museum Budget Review for FY 07 Mr. Wert reviewed Executive Summary "Recommend Approval of Annual Budget for Collier County Owned and Operated Museums" (see attachments). This past year they were able to piggyback on the Paradise Advertising Contract for promotions. Cedar Hames gave a Power Point Presentation demonstrating advertising of the museums including award winning radio commercials. They are looking into partnering with the Southwest Florida International Airport as they have done with the Naples Airport. Gary Vincent, Collier County Museum answered Mr. Tucker's questions on the budget mentioning that the carry forward is at large because capitol or construction items are ordered or encumbered but not paid for until the 4 May 22, 2006 following fiscal year. He then gave details on the proposed budget (see attachments ). Mr. Hendel moved to approve the Annual Budget for Collier County Owned and Operated Museums. Second by Mr. Hill. Motion carries 6-1 with Mr. Tucker opposed. 4. Grant Application to Visit Florida for Blueway Web Site and Brochure Mr. Wert reviewed Executive Summary "Recommend Approval of Grant Application for Visit Florida Funding of Paradise Coast Blueway Web Site and Search Engine Optimization" (see attachments). Ms. Becker moved to approve the grant application to Visit Florida for Blueway Web Site and Brochure. Second by Mr. Olesky. JoNell Modys, P.R. Communications Manager for the CVB described the project as being divided into three phases. Phase one would include mapping and setting up the waterway from Everglades City going through Goodland to Marco Island. Phase two would go from Marco Island to Doctors Pass or Gordon Pass with phase three continuing up to North Naples. Motion carries unanimously 7-0. 5. Order of Business for Future TDC Meeting Agenda Mr. Wert reviewed the order of business as laid out in the agenda with Staff Reports being at the end. He believes the order of business presently works allowing the staff to keep abreast of the meeting business. After discussion it was suggested to give the staff the option to not join the meeting until 10:00 AM and continue with presentations that are more concise noting that the packets of information that are being supplied are complete and explanatory. 6. Category "A" Naples/County Beach Renourishment Project for Additional Project Management Costs in the Amount of $22,498.00 Mr. McAlpin reviewed Executive Summary "Recommend Approval No.2 Change Order to Work Order CPE-FT -06-06 under Contract 01-03271 with Coastal Planning & Engineering for additional funding or $22,498.00 for Construction Phase Administration cost for the City of Naples/County Beach Re-nourishment Project No. 905271 for a total or $247,498.00" (see attachments). 5 May 22, 2006 Mr. Tucker moved to approve "No.2 Change Order to Work Order CPE-FT-06-06 under Contract 01-03271 with Coastal Planning & Engineering for additional funding or $22,498.00 for Construction Phase Administration cost for the City of Naples/County Beach Re-nourishment Project No. 905271 for a total or $247,498.00". Second by Ms. Becker. Motion carries unanimously 7-0. 7. FDEP 1 st Amendment to Contract No. 05C01 Mr. McAlpin reviewed Executive Summary "Recommend approval 151 Amendment to Contract No. 05COl with FDEP for Cost Share for the construction and monitoring of the City of Naples/Collier County Beach Renourishment Project No. 905271 and approve any additional amendments per County Attorney's approval" (see attachments). Mr. Tucker moved to approve "1st Amendment to Contract No. 05C01 with FDEP for Cost Share for the construction and monitoring of the City of Naples/Collier County Beach Renourishment Project No. 905271 and approve any additional amendments per County Attorney's approval". Second by Mr. Olesky. Carries unanimously 7-0. 8. Category" A" Grant Requests from the City of Naples, Collier County Environmental Services, Pelican Bay Services District and the Collier County Tourism Department for FY 07 - $2,388,300.00. Mr. McAlpin reviewed Executive Summary "Recommend approval of Tourism Development Category "A" Grant Applications and grant requests from the City of Naples, Collier County Environmental Services, Pelican Bay Services District and the Collier County Tourism Department for Fiscal Year 2007 in the Total Amount of$2,388,300.00" (see attachments). Mr. Hendel left the meeting at I 0:30 AM. Mr. McAlpin addressed specific questions regarding the budget (see attachments ). Mr. Hill moved to approve "Tourism Development Category "A" Grant Applications and grant requests from the City of Naples, Collier County Environmental Services, Pelican Bay Services District and the Collier County Tourism Department for Fiscal Year 2007 in the Total Amount of $2,388,300.00". Second by Mr. Olesky. Motion carries unanimously 6-0. 9. TDC Summer Meeting Schedule Discussion Traditionally there are no meetings in July or August for the Tourist Development Council. Mr. Wert added that as it stands there is no need to 6 May 22, 2006 meet either of these months but the dates can be left open for an emergency. It was agreed by the Council to take the two months off. Mr. Tucker left the meeting at 10:39 AM. VII. Old Business 1. Major Beach Renourishment Update - Gary McAlpin Mr. McAlpin reviewed Executive Summary "Progress Update - City/County Beach Renourishment Project" (see attachment) including the following points: Demonstration of photographs of the new beach and barge operations. 84 turtles have been relocated with no incidents. The beach is slated to remain at 75-100 feet for at least 6 years. Kudos were given to Mr. McAlpin and all involved with the project. He gave a lot ofthe credit to his predecessor Mr. Hovell. 2. Paradise Coast Blueway Update - JoNell Modys Ms. Modys reviewed the Paradise Coast Blueway project. Kayak fishing is a growing trend. Bleuway is defined as a marked paddling trail. The Collier County Health Department encouraged this project after it was suggested by Ms. Modys. The GPS mapping of the virtual trail should take around two years. VIII. Staff Reports 1. Paradise Advertising - Cedar Hames Mr. Hames gave a Power Point Presentation (see attachment) demonstrating a campaign prepared for an after a hurricane event. Ms. Durrant continued the layout of the campaign plan and potential commercials that can run. Mr. Hill suggested there be an alternative to having emergency information on the CVB tourist site. Mr. Halas suggested a link to the Emergency Management site. 2. Klages Research Mr. Wert gave a Power Point Presentation (see attachment) reviewing hotel occupancies and average daily rates. 7 May 22, 2006 Mr. Halas left the meeting at 11 :20 AM where the Council fell below a quorum, he then returned at 11:22 AM. Mr. Wert will return with information on competitive comparisons on destination to destination. Campaigns can change as necessary. 3. Director's Report - Jack Wert Mr. Wert gave a Power Point Presentation (see attachment) reviewing tax statistics. 4. Sales Manager Report - Debi DeBenedetto Ms. DeBenedetto gave a Power Point Presentation (see attachment) reviewing tradeshows, golf events, and a demonstration of photographs. 5. P.R. Manager Report - JoNell Modys Ms. Modys gave a Power Point Presentation (see attachment) reviewing Pow Wows attended, other publicity events, magazines, and television. 6. Film Coordinator Report - Maggie McCarty Ms. McCarty gave a Power Point Presentation (see attachment) reviewing film projects wrapped and film projects to be developed. She demonstrated an achieved award. 7. Phase V - Fulfillment & Call Summary - Ginny DeMas Mr. Wert gave a Power Point Presentation (see attachment) with a review of statistics on inquiries, leading States, and leading Countries. 8. Search Engine Report - Jack Wert Mr. Wert gave a Power Point Presentation (see attachments) reviewing web site activities. 9. Golf Pac Inquiries - Jack Wert Mr. Wert reviewed the report (see attachments). IX. Detailed Staff Reports Included in informational packets (see attachments). X. Announcements 8 May 22, 2006 Mr. Hill mentioned to Mr. Wert and Staff that they did an excellent job with the Tourism Award Ceremony. XI. Audience Input & Discussion None XII. Council Discussion Mr. Medwedeff would like budget interest earned and debt services placed on the next agenda. XIII. Next Meeting Date/Location - June 26, 2006 Greater Naples Chamber of Commerce, 2390 Tamiami Trail North, Suite 210, 2nd Floor, Leadership Collier Foundation Room ***** There being no further business for the good of the County, the meeting was adjourned by the order 0 f the Chair at 11: 5 3 AM COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman, Commissioner Frank Halas 9