Agenda 10/14/2008 Item #16D26emr, No. 16u26
0etober 14, 2008
Page 1 of 7
EXECUTIVE SUMMARY
Recommendation that the Board of County Commissioners approve and authorize
the Chairman to sign an agreement with Financial Marketing Concepts, Inc. for a
discount pharmacy card to be distributed free of charge to Collier County residents.
OBJECTIVE: To enter into an agreement with Financial Marketing Concepts, Inc. for
the production and distribution of a discount pharmacy card fbr residents of Collier
County.
CONSIDERATIONS: In February of 2007, the Physician Led Access Network (PLANT)
launched a community wide distribution of a discount prescription card free of charge for
Collier residents in partnership with the Collier County Medical Society. Collier County
Government assisted in the county -wide distribution by making cards available at various
public facilities.
Upon direction from the County Manager's Office, representatives from the Public
Services Division met with Financial Marketing Concepts, Inc., a Florida corporation, to
discuss an offer to provide all Collier County residents free access to a Coast2Coast
discount prescription card in early August of 2008.
�- Upon review of the proposal, staff recommends that the County enter into an agreement
with Financial Marketing Concepts, Inc. to provide additional benefits to the residents of
Collier County. Besides offering a greater phanmaceutiea] discount. other benefits
include:
• Toll free customer service number
• Education of all local pharmacies and direct distribution and toll free number for
pharmacists and input codes for discounts
• Production, distribution and claims processing costs of the cards
• Develop and maintain a web site for Collier County residents —
This prescription card will generate approximately $25 per prescription filled for Collier
County and it is staff's recommendation to donate that revenue to the Physician Led
Access Network in support of their mission to serve the uninsured and underinsured of
Collier County.
FISCAL IMPACT: No general funds will be used to fund this initiative.
GROWTH MANAGEMENT IMPACT: There is no growth management impact.
LEGAL CONSIDERATIONS: This Agreement has been reviewed by the Office of the
County Attorney and is legally sufficient for Board action. -JAK
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RECOMMENDATION: Staff recommends that the Board of County Commissioners
approve and authorize the Chainnan to .sign an agreement with Financial Marketing
Concepts, Inc. and approve the revenues be donated to the Physicians Led Access
Network.
Prepared by: Marcy Krumbine, Director, Housing and Human Services Department
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Page 3 ,.)f 7
Coast2Coast T x Card County Marketing Agreement
THIS MARKETING A REEMENT dated this day of �Pt • , 2008, by and
between Financial Marketing C ncepts, Inc., hereinafter "FMC" a Florida corporation, with its
principal place of business at: 00 Executive Way, Suite 214, Ponte Vedra Beach, St. johns
County, Florida 32082, and Co lier County, a Florida County located in the United States,
hereinafter "COUNTY" with its, principal place of business at: 3301 E. Tamiami Trail, County
Courthouse, Naples, Florida 34112- -4961.
WITNESSETH:
WHEREAS, FMC has crated a discount pharmacy card, to -wit: Coast2 Coast Rx Card,
which provides discounts on preIpeription drugs to individuals, families, and county residents at
no cost, and
WHEREAS, FMC can provide COUNTY the opportunity to offer its Coast2 Coast Rx
discount pharmacy card to its residents at no cost to the COUNTY, and
WHEREAS, COUNTY isl desirous of providing the Coast2Coast Rx discount pharmacy
card to its residents at no cost to the COUNTY.
NOW, THEREFORE, in I'iconsideration of the mutual terms, covenants and conditions
herein contained, it is agreed as f�llows:
1. Benefits. FMC Will provide its Coast2Coast Rx discount pharmacy card at no
cost to COUNTY, and will pay COUNTY a Royalty for each prescription filled that results in a
paid claim as listed on Schedule'hA" hereof.
2. Term. This AgrLment will automatically renew on the one -year anniversary
date for another year term unl s either party gives the other party thirty (30) days written
notice to terminate, or unless earlier terminated by default. Royalty to COUNTY will continue
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to be paid by FMC as long as its �esidents continue to fill prescriptions under this program and
as long as FMC receives its compensation for those prescriptions.
3. FMC's Obligations. FMC will provide to COUNTY the opportunity to provide
COUNTY residents its free CoaIt2Coast Rx discount pharmacy card at no cost and will pay a
Royalty to COUNTY based on tho use thereof for the Coast 2Coast Rx Card.
'v... -.r ". . .
a. MC will print and distribute the pharmacy cards for the COUNTY at
FMC's cost. F
b. FMC will �andle all administration of the card including the providing of
monthly usage reports to COUNTY. FMC will assign a unique Group Code to COUNTY for
cards printed by FMC so that �OUNTY'S Royalty can be tracked when the card is used at
Participating pharmacies by CO JUNTY residents.
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C. FMC wilt distribute its Coast2Coast Rx Cards to participating
pharmacies in the COUNTY anti to other such governmental offices (such as libraries, health
departments, etc.) designated by the COUNTY.
d. FMC will create a private label website for the COUNTY to link to from
its website that will describe th q Coast2Coast Rx Card program, and COUNTY residents will
have the ability to print a card from such website.
e. FMC will promote the card for the COUNTY in all media formats
appropriate, including newspaper, radio, and the internet through press releases and in
conjunction with the COUNTY'S efforts to promote the card to its residents.
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f. FMC agrees to keep ail information confidential, and use it only in
connection with this Agreement and the purposes intended hereunder.
,t. COUNTY's Ohli ,gaiions: COUNTY -,A,iiI provide the opportunity for its
residents to receive FMC's Co Rx discount pharmacy card, and COUNTY shall
receive a Royalty as specificaily set forth on Schedule "A" hereof. COUNTY will conduct itself
in such a manner as to reflect onlN' the highest standards of hones
o ty, integrity and responsibility
in the promotion and representation of FMC's Coast2Coast Rx Card.
5. Gov ming Law iand Venue. This Agreement shall be governed by and
construed in accordance with the laws of the State of Florida, and venue for any proceedings
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shall be in Collier County, Florida.
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6. Notice. Any notice required b,, this Agreement shall be ill Writing, by certified
mail, to the address of each party first set forth above, or at such other address as may hereafter
be designated by either party in writing.
7. Entire A eemenf. This Agreement contains aLl the rights, duties and
obligations of each party, and this Agelement ixtav not be modified or amended except in
wsiting, signed by both parties.
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Dct -ber 14.
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IN WITNESS WHEREgF the parties have hereunto signed this Marketing Agreement
on behalf of the entity for which hey have legal authority to enter into.
ATTEST: ! BOARD OF COUNTY COMMISSIONERS
DWIGHT E. BROCK, CLERK COLLIER COUNTY, FLORIDA
By:
Deputy CI k
Witness as to County
i
Printed Name
Witness as to FMC
Nadine Cal as so
Printed. Name
Approved as to form
TOM HENNING, CHAIRMAN
Financial Marketing Concepts, Inc.
Edward W. Rahn
Its: President
Schedule "A"
ROYALTY:
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1. Coast2Coast Rx Card. FMC has offered the opportunity for COUNTY tc provide its
residents, at no cost to County, with FMC's Coast2Coast Rx Card, and FMC agrees to pay
COUNTY a royalty as listed in ( -T) below.
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Royalty Paid to COUNTY. Every time a member purchases a prescription through a
participating pharmacy using ti i he County code, and FMC receives compensation for that
prescription, FMC will pay BOUNTY Twenty-five Cents (.?5) for up to 50,000 filled
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prescriptions ( "paid claims ") per, month by its residents. Every month that COUNTY exceeds
50,000 prescriptions filled by its residents, FMC agrees to pay COUNTY Fifty Cents (50) per
filled prescription ( "paid claims").
FMC Initial
County Initials
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as
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Pa(-,e I of I
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COLLIER COUNTY
BOARD OF COUNTY COUIMIIS—SiONERS
Item Number: IED26
Item Summary: To enter into an agreement with Financial Marketing Concepts, Inc. for the production and
distribution of a cl!SCOLint pharmacy card for residents of Collier County.
Meeting Date: 1011"s'2008 9'00:00 AM
Prepared By
Marcy Krumbine
Director
Date
Public Services
Housing & Human Services
912412008 11:32:49 AM
Approved By
Marcy Krumbine
Director
Date
Public Services
Housing & Human Services
912412008 11:49 AM
Approved By
Colleen Greene
AssisAant County Attorney
DEte
County Attorney
County Attorney Office
912412ODS 2:45 PrV1
Approved By
'Lar:a Ra,—,.scy
SUrvicas A:s,'Jn stralc
u ',,a
PUbli-C Serviz-.es
c?,'24i1200& 5:0C, -'M
Approved By
0!V3 Coordinate„ ,
-1; e
0-1 t
19 F'
Approved By
Shor,rry Pr,�,cr
D
ta
Ci
Approved By
James V. 'Niu--ld
Boa- f Ccuntv
01 "
2:21 1,14
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