Agenda 10/28/2008 Item #14B
Agenda Item No. 14B
October 28, 2008
Page 1 of 49
Community Redevelopment Agency FY2008 annual performance appraisal review for the
Bayshore Gateway Triangle CRA Executive Director
EXECUTIVE SUMMARY
OBJECTIVE: To complete the FY 2008 annual performance appraisal for the Bayshore Gateway
Triangle CRA Executive Director, and waive annual Merit Pay Award.
BACKGROUND: The Bayshore Gateway Triangle CRA Executive Director is a CRA contract
employee that reports directly to the CRA Board and manages three CRA employees. He routinely
meets with the CRA Board's appointed Local Advisory Board to plan and execute the CRA
Redevelopment Plan, and meets collectively and individually (when required) with CRA Board
members to conduct CRA business and budgetary matters. The Local Advisory Board meets
annually to determine the eRA's annual Plan of Work and then meets with the CRA Board in
January to review and recommend approval of the Plan.
CONSIDERA TIONS: The Executive Director provided a commentary and self-appraisal to the
CRA Board for this year's appraisal. Enclosed is the Local CRA Advisory Board Chairman's
support letter. Each CRA Commissioner's completed evaluation package is enclosed as backup.
Exhibit A is a summary of all CRA Commissioner's scores.
The CRA Executive Director's Employment Agreement provides for a lump sum Merit Pay if the
CRA Board feels that the Executive Director has "met", "exceeded" or "far exceeded" the Board's
expectations for the previous year. Merit pay may be awarded from 3% (minimum) to a 10%
(maximum). By the existing contract, merit adjustments shall be awarded as a lump sum payment
for FY2008 performance and not be added to his salary base.
.- The Executive Director voluntarily waives the annual merit pay award provision of the employment
contract for FY2008.
FISCAL IMPACT: Sufficient dollars exist within the proposed FY09 Fund (187) budget to fund
the authorized Collier County 4.2 percent Cost of Living Adjustment. No budget amendments are
necessary at this time.
GROWTH MANAGEMENT IMPACT: There is no growth management impact with this item.
RECOMMENDA TION: That the CRA Board completes the mmual performance appraisal process
for the Bayshore Gateway Triangle CRA Executive Director and waives the provision for an annual
merit pay award.
Prepared by: David L. Jackson on September 23,2008
Executive Director, Bayshore/Gateway Triangle Community Redevelopment Agency
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Agenda Item No. 14B
October 28. 2008
Page 3 of 49
EXHIBIT A
David L. Jackson
eRA Executive Director
2008 Annual Evaluation
I :
Commissioner Commissioner Commissioner Commissioner Commissioner Total Average
Category Fiala Halas Henning Coyle Coletta Score Score
Participate in County stormwater
management plan for Gateway
Triangle 25 3 2 3 3 13.5 27
Focus private sector consultants
with technical expertise in
transportation on deficiencies
identified in the CRA Master
Redevelopment Plan 2.5 2.7 2 25 3 12.7 2.5
n ..
Bayshore and Gateway Overlays
approved and codified into the
Land Development code 2 2.9 2 2.5 3 12.4 2.5
Focus code enforcement activities
on blighted properties 3 28 3 3 3 14.8 30
Acquisition of land as
recommended in the CRA Plan to
facilitate catalyst redevelopment
projects 3 2.7 2 3 2 127 2.5
Implement the Site Improvement
Program as an effective
redevelopment tool 25 3 2 3 2 12.5 2.5
IRemove Linwood Avenue sewer I
line 2 3 2 25 2 11.5, 23
Create and manage a Cultural i
District that serves as an
economic development tool 23 2.9 2 2 2 11.2 2.2
Improve communications with
Iresident. property owners and
, businesses 2.5 2.8 3 3 3 143 2.9
Improve water pressure in CRA to
enhance future development 2 3 2 2.5 3 12.5 2.5
-
Actively market positive CRA
activities, project and programs 3 2.8 2 3 3 138 28
Participate and partially fund Davis
Blvd streetlight project with the
county 2.5 3 2 2.5 3 130 26
Complete RFP/RFQ process for 10.71
the CRA 17 acre mixed-use project 2 2.7 2 2 2 2.1
TOT AL AVERAGE SCORE BY
COMMISSIONER: 2.41 2.9 2.2 2.7 2.6 165.6 2.5
RATING FACTORS:
Exceeded Goal 3 - -
Met Goal 2
Below Goal 1 ---,
~.f:/lJ3/7~0!L aB: 38
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Agenca Item I'Jo. 14B
Ocbber 28, 2008
Page 4 of 49
David Jackson Perform. nee Evaluation
October i. 2007 to September 30,2008
COLLIER COUNTY BA YSHORE GA TEW A Y TRlANGLE eRA
EMPLOYEE PERFORMANCE APPRAISAL
Name: David Jackson
Title: Executive Director
Review Date: October j 4, 2008
~ivision: eRA
Department: Bayshore Gateway Triangle
Section:
Section I - Performaoce Review
A. Z008 GoalA and Objecmea: List and discuss major obiectives and vruJects.
Goal: Storm water Management and Improvements.
Obifftive: Participate in the Collier County Stonnwo.ter Management Plan for the Gateway
Triangle portion of the eRA - specifically the Shadowlawn neighborhood.
Stratr2ies:
(I) As~ist in land acquisition to expand the pond for water quaJity and water quantity.
(2) Purchase additional lands to be included In the expansion plans when designed.
(3) Facilitate a public neighborhood information meeting to advise the residential and
commercial property owners about the pond's Phase I construction process.
RESL'LTS: The CRA maintained a very close and productive rc:lationship with Collier
County Transportation Division staff to solve the Triangle's historic stormwater problems.
- The eRA was instrumental in the acquisition of additional lands to increase the project's water
capacity by contributing S529,000 of eRA TIF dollars towards the purchase of ] .58 acres of
land.
. - The eRA also purchased 0.5 acres of land for $275,000 adjacent to the pond's expansion area,
. The eRA advertised and hosted B. neighborhood information meeting for the Count). in order
to inform the public about the construction of Phase I of the pond.
e.-:.. Contl~1Ued public outreach throughout construction of pond,
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PAGE IB
Agenda Item No. 14B
October 28, 2008
Page 5 of 49
David Jackaon Perfonnance Evaluation
October 1, 2007 to s.pt.ember 30, 2008
Goal: Focus private sector consultants with technical expenise in transportation issues on
deficiencies in local streets and roads as identified in the: eRA Redevelopment Plan.
Objective: Advertise for and hire professional consultants to study failing infrastructure.
inadequate transportation systems and substandard streets and make recommendations to correct
or improve deficiencies,
Strateeies:
(1) Leverage eRA TlF fWlds by partnering with the Bayshore Beautification MSTU to fund and
design road and right-of~way improvements to Bayshore Drive south of Thomasson Drive.
(2) Work with epproved developments along Thomasson Drive, t\rboretum Village, Cirrus
Pointe, Naples Botanical Garden, and Sabat Bay to develop a collaborative tcam to redesign the
road and improve it.
(3) Hin:: II transportation consultant to develop conceptual road designs.
(4) Conduct public outreach sessions and neighborhood information meetings to determine the
n~ds of tile community for selected roads.
RESULTS:
- Bayshore Drive (south) - The two advisory boards (eRA & MSTU) agreed to leverage their
fimds and contracted with a local transportation firm to develop four conceptual road
improvement designs and receive public input. The finn's final report will be completed by
January 2009.
- Thomasson Drive - Discussions have been ongoing throughout the year with developers and
County Transportation Division to detennine the level of participation by all concerned. An
agreement may be worked out to improve this road in the next fiscal year.
BeJO~ GOaJ--l
J.s
Met GeI.1
2 _
Eueeded Goal
3
2
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PAGE 04
.Agenda Item No. 14 B
October 28, 2008
Page 6 of 49
David Jackson Performance Evaluation
October 1, 2007 to September 30, 2008
Qe!!: Bayshore and Gateway QverlllYs amended and codified into the Land Development Code.
Oblectn-e: Comptete and submit the: Overlay's amendments (0 pass review of Collier Zoning
Deparonent 8Ild Conier Planning Commission and present to County Commission for approval.
StrateEies:
(l) Work with Collier Zoning and Planning Review Department to complete the Overlay
amendment for presentation tlrrou~ the review process.
(2) Make chBnges to Overlay language and criteria to clarify ambiguities in standards.
(3) Modify mixed-use zoning and approval process to require Planning Commission review.
RESULTS: eRA and Zoning staffn::viewcd private projects recently approved under
the overlay process end compiled comments and recommended changes.
- The changes clarified language to correct discrepancies or inconsistencies.
_ Zoning and Planning Review revisited the Arboretwn Village MUP with the Bee to determine
if an extended site development plan (SDP) review pr<x:ess was acceptable.
_ At the: n:x.ommendatioo of the Board of County Commissioners, mixed-use review language
was modified to require mixed-use projects to be reviewed by the Planning Commission,
I
Met Goa)
2
ts
Below Goal
I
j
Exceeded Goal
3
!i!!!!: Code Enforcement emphasis - eRA employee assistance.
Ob1ective: Assign a eRA staff member to perfonn liaison dU1ies with local code enforcement
activities in the eRA..
Strate2ies :
(l) Receive quarterly public prcsentarions by Code. Invite the public.
(2) Inform the public through all forms ofCRA media as to the positive effects of enforcement
of Collier County Land Code and building maintenance programs.
(3) lnfonn property owners with building code violations about CRA grants to repair or abate
violations to their propeny.
RESULTS:
- Code Enforcement made two quarterly presentations at eRA advisory board meetings.
- Numerous blighted residential and one commercial property have been abllted.
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PAGE 1)5
Agenda Item No. 14B
October 28, 2008
Page 7 of 49
David Jackson Performance Evalu.tion
October 1,2007 to Sept4Mnber 30,2008
Goal: Acquisition of lan~ as reconunended in the eRA Redevelopment Plan to facHitale catalyst
redevelopment projects.
Obieetive: Proactively seek land suitable for mhc:ed-use redevelopment IUld residential infill
projects and acquire it.
StntetDes:
(1) Determine suitable locations for catalyst projects - mixed-use or residential.
(2) Offer to buy land.
(3) Secure bank loan as funding source.
(4) Close the sale oCthe property,
RESUL TS~
RESIDENTIAL:
- The eRA acquired one parr.el through County surplus, one parcel frl>m a willing seller, and
CUJTently have three mobile home parcels under contract - all mobile home lots to be convened
to foundation smale-family homes to be sold to essential service personnel (ESP).
- In 2007, the eRA has purchased 17 residential lots of which 14 were blighted mobile homes;
all in the same neighborhood.
- A Residential Infill RFP was issued in September 2008 to build four (4) workforce housing
Wlils on Connerly blighted trailer loti. The development team (builder) has nol been selected or
approved by the eRA Board.
COMMERCIAL;
. The eRA successfully acquired 0.63 acres of commercial property in Bsy-shore for addition to
the planned 11 acre mixed use project This parcel was funded thought eRA Capital
Improvements TIF in the FY2008 budget,
- The eRA had a commercial parcel in the mint-triangle under contract for S3.5M to become
I part of a larger mixed use project with an investor that had assembled 7+ acres adjacent to it.. The
I parcel was to be acqui.red with an independent bank line of credit of $9M; however, a Florida
Supreme Court ruling curtailed the line of credit approval process for one year.
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Below Goal
I
Met Goal
2
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Eueeded Coal
3
3
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4
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PAGE 0(;
David Jackson Performance Evaluation
October 1,2007 to September 30,2008
QuI: Implement the Site Improvement Promun as an effective redevelopment tool.
J\qenda item No. 148
~ Oct:;ber 28. 2008
Page e. of 49
ObJective: Fully fund the:: programs and manage them through annual revisions to meet eRA
needs in order to achieve the goals of the redevelopment plan,
Stntmes:
(1) Fund the program at $100,000 or more per year, as nceded.
(2) Review appucations and fund those projects that meet grant criteria.
(3) Update the program annually.
I RESULTS:
I 2006: 98% of funds were allocated and 1619,&79.02 was invested in property improvements.
2007: 73% of grant funds were dispersed and $238,450 was invested for improvement.
2008: 24% of grant funds are obligated and $73,871 is projected to be invested for improvement.
I 2009: Review of grant programs documented that after three years of grant incentives, the
I existing programs were not meeting the economic market demand. Fewer residential and
I commeTcial properties owne.. ...... taking odvantagc of the grants, or they did nol perceive the
amount of grant funding to be an incentive to invest in lheir property. Two new grant programs
were created for FY2009, to be reviewed by the CRAIBCC in October after CAO review.
Below Goa.
I
Met Goal
2
E":~ Goal
-j
Goal: Linwood Avenue sewer line removal.
Obiective: Remove sewer line; reapply for S330,000 CDBG grant and construct sidewalks.
Stnte2:ies:
(1) Work with County and City of Naples to remove/replace line.
(2) Reapply for 2004 CDBG grant to install sidewalks.
RESULTS: No progress to date as the sewer line belongs to the City of Naples. It
services the Collier County Government Center and Shadowlawn Elementary School.
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Agenda Item No. 14B
October 28, 2008
Page 9 of 49
David Jackson Performance EVlluatJon
October 1 t 2007 to September 30, 2008
~: Create a Cultural District that serves as an economic development tool.
Obiective: Prescm III Cultural District plan and receive approval from the CRA and BCC Boards.
Sfrateeiel:
(I) Conduct a cultural needs assessment study to research the art and cultural organization' 5
demand for new performance facilities.
(2) Determine the feasibility to create a cu)tu.raJ district and have it become an economic tool for
the redevelopment area.
(3) Develop a eRA resolution that establishes the boWldaries and objectives of the district.
(4) Develop an RFP to hire Il wnsultant to create a plan to develop B catalyst cultural project.
RESULTS: The eRA researched the requirements needed to justify the creation of a
Bayshore Cultura.l District.
. A consultant 'W8S retained to conduct III survey of the local cultural groups and a local needs
assessment. That assessment report was delivered to the CRA in March 2008 and eRA
Resolution 2008-60 was passed unanimously.
- eRA staff is currently reviewing proposed district boundaries, legal descriptions.
- RFQ scope of work. language for a potential investor/developer to design conceptual site maps
for the 17 acre mixed-use catalyst project site is in work and will be released by Collier
Purchasing this fiscal year. Developer responses will indicate the status of mixed-use projects in
development market place.
, ... ...-
Below Goal Met Goal Exceeded Goal
I 2 3
L
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PAGE 08
Aaenda item No. 14 B
~ October 28 2008
Pa;Je 10 of 49
David Jackson Performance Evaluation
October 1,2007 to September 30, Z008
Goal: Improve communications with residents, property owners and busine!ses.
Obiective: Actively pursue viable communication methods to get information into the hands of
the eRA community.
Stnlte.aes:
(1) Publish electronic and print newsletters.
(2) Update: eRA website - to include the lmmokalee eRA.
(3) Attend neighborhood meetings and maintain and open door poliC)'.
RESULTS: Electronic and print communication continues with receipt of good reports
from the local subscribers.
- Creation of a printed newsletter debuted in January 2008, liS second edition had an increased
mailing list a.nd the third edition will be released in late October 2008.
- The eRA web site was completely restructured and launched in May 2008. The site not
includes a link to each of the component eRAs: Imrnokalee WId Bayshore Gateway:
I www.colliercra.CQm.
I - The creation of the Community Alliance as a subcommittee of the CRA has opened dialogue
I with communi!)' associations, realtors, and busjnesses~_
Below Goal ,----------------- --~----,- Exceeded Goal
I Met Goal
1 i 2 : 3
; j 3
I
i
Go"; Improve ""rater pressure in eRA to enhance future development.
Objective; Improve City of Naples water system and water pressure to the eRA area.
Stratee.ies:
(1) Meet with City Public Works to document the need and identify deficiencies.
(2) Work with East Naples Fire Department to document the need for increased water pressure.
RESUL TS: Since 2006, CRA has met with City of Naples Public Works.
- City Public Works studies the issue and contracted a consultant.
- City project was developed to work on ..,rater supply to tanks on Lois A venue and pressure
pwnps or valves on the unincorporated Collier CoWl.tL~~~:..____
Below Goal
]
Met Goal
2
--2t
Exc~ GiJ.l
3
-1
t
7
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Agenda Item No. 14B
October 28, 2008
Page 11 of 49
Oavld Jackson Performance Evaluation
October 1.2007 to Sep.mber 30,2008
Goal: Active]y market positive_eRA activities, projects and programs.
Obiedive: Ensure CRA projects and programs are cited in local media outlets.
Stl'lltmes:
(1) Coordinate articles with Naples Daily News and area television stations.
(2) Provide press releases to local media outletS.
(3) Publish Advisory Board minutes on the eRA web site.
RESULTS:
. Twenty (20) Naples Daily News and Collier Cilizen articles have been published about the
eRA's activities and programs.
- Reporters from Naples Daily News and Collier Citizen routinely attend Advisory Board
meetings and interact with the public and advisory board members.
Below Goal
I
J
Met Goal
2
Exceeded Goal
3
-3
-l
!i2!J: Davis Boulevard Street Lighting Project.
Obiective: CRA partner with Collier Transportation Division to install street lighting on Davis
Blvd from Airport Pulling Road to US41 (Tamiami Trllil East).
Stratmes:
(1) Coordinate with Transportation Division to provide eRA TIF funding 10 install lights.
(2) Hold informational meetings with the business along Davis Blvd to ensure awareness of the
project and potential conflicts with customer access during the project.
(3) Provide a property owner feedback mechanism when unintentional damage occurs to private
property due to construction activities.
RESULTS: eRA allocated $200,000 in TIF funds towards the project to ensure it was
completed in FY2008. At the time of this report. the 90 streetlight project is over 60% complete.
l
Met Goal
2
J5
!klo..- Goal
I
Exceeded Goal
3
8
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Agenda Item No. 14B
October 28. 2008
Page 12 of 49
O.vld Jack.on Perform.nee Evaluation
October 1, 2007 to Septemb8r 30, 2008
Goal: Complete RFQfRFP process - 17 acre mixed~use project.
Obiec:tive: To select a developer or investment group to acquire and redevelop the eRA-owned
17 acre parcel on Bayshore Drive.
Stnt~es:
(1) Develop a scope of work and conceptual set of design guidelines to adverti~ for a
development team to redevelop the site,
(2) Advertise the RFQfRFP. receive proposals and select a team.
I RESUI.TS: 1be eRA has a set of cksign criterion for the site whicb was developed
through the public input proces!>.
_ AJso the CRA completed a proposal to designate part of the Bayshore Drive area as an art or
cultural district, which will facilitate the integration of the site into the district as a catalyst
project.
- The economk outlook turned sour at the end of 2006 and has continued its phm:unct
downwards. Developers have tabled approved projects and withdrew from pt"oposed land
development projects. Close monitoring of the residential and commercial development market
indicates it has not improved. Prospective developers, builders and investors are still shyiu2
away from new mixed use projects like the one proposed for the 17 acres.
- An RFQ sco~ of work for a potential investor/developer to design conceptual site maps for
the 17 acre mixed-use catalyst project site is in wor,k and will be released by Collier Purchasing
this fiscal year. Developer responses will indicate the status of mixed-use projects in
development market place,
[u~ed Goal
3
~
I
J
Below Goal
_ 1
Met Goal
2
9
~7
-r0~
David Jackson Performance Evaluation
October 1, 2007 to September 30, 2008
COLLIER COUNTY BA YSHORE GArEW A Y TRIANGLE eRA
EMPLOYEE PERFORMANCE APPR4ISAL
Agenda Item No. 14B
October 28.2008
Page 13 of 49
Name: David Jackson
Title: Executive Director
Review Date: October 14, 2008
Division: eRA
Department: Bayshore Gateway Triangle
Section:
Section I - Performance Review
A. 2008 Goals and Objectives: List and discuss major ohiectives and TJroiects.
Goal: Stormwater Management and Improvements.
Objective: Participate in the Collier County Stormwater Management Plan for the Gateway
Triangle portion of the CRA. - specifically the Shadowlawn neighborhood.
Strate2:ies:
(1) Assist in land acquisition to expand the pond for water quality and water quantity.
(2) Purchase additional lands to be included in the expansion plans \vhen designed.
(3) Facilitate a public neighborhood information meeting to advise the residential and
commercial property owners about the pond's Phase 1 construction process.
RESUL TS: The eRA maintained a very close and productive relationship with Collier
County Transportation Division staff to solve the Triangle's historic stormwater problems.
- The eRA was instrumental in the acquisition of additional lands to increase the project's \vater
capacity by contributing $529.000 of eRA TIF dollars towards the purchase of 1.58 acres of
land.
I - The CRA also purchased 0.5 acres ofland for $275,000 adjacent to the pond's expansion area,
- The CRA advertised and hosted a neighborhood infonnation meeting for the County in order
to inform the public about the construction of Phase J of the pond.
- Continued public outreach throughout construction of pond.
Below Goal Met Goal Exceeded Goal ,
1 2 3
I
I ~
-~~---
1(; WI HeM' f "-J
David Jackson Performance Evaluation
October 1, 2001 to September 30,2008
Goal: Focus private sector consultants with technical expertise in transportation issues on
deficiencies in local streets and roads as identified in the eRA. Redevelopment Plan,
J\genda item No. 148
O.:;t8ber 28. 2008
Page 14 of 49
Objective: Advertise for and hire professional consultants to study failing infrastructure,
inadequate transportation systems and substandard streets and make reconunendations to correct
or improve deficiencies.
Stratc!!ies:
(1) Leverage CR.A, TIF funds by partnering with the Bayshore Beautification MSTU to fund and
design road and right-of-way improvements to Rays-hare Drive south of Thomasson Drive.
(2) Work with approved developments along Thomass.on Drive. Arboretum Village, Cirrus
Pointe, Naples Botanical Garden. and Sabal Bay to develop a collaborative team to redesign the
road and improve it.
(3) Hire a transportation consultant to develop conceptual road designs.
(4) Conduct public outreach sessions and neighhorhood information meetings lo determine the
needs of the community for selected roads.
RESllL TS:
- Bayshore Drive (south) - The two advisory boards (eRA & \1STU) agreed to leverage their
funds and contracted with a local transportation firm to develop four conceptual road
improvement designs and receive public input. The finn's final report \vill be completed by
January 2009.
- Thomasson Drive - Discussions have been ongoing throughout the year with developers and
County Transportation Division to determine the level of participation by all concerned. An
agreement may be worked out!9 improve this road_i~the next fiscal year.
Below Goal
1
Met Goal
2
-I
Exceeded Goal
3
j-
2
David Jackson Performance Evaluation
October 1, 2007 to September 30, 2008
Goal: Bayshore and Gateway Overlavs amended and codified into the Land Development Code.
Agenda Item No. 148
October 28. 2008
Page 15 of 49
Objective: Complete and submit the Overlay's amendments to pass review of Collier Zoning
Department and Collier Planning Commission and present to County Commission for approval.
Stratef;!ies:
(l) Work with Collier Zoning and Planning Review Department to complete the Overlay
amendment for presentation through the review process.
(2) Make changes to Overlay language and criteria to clarify ambiguities in standards.
(3) Modify mixed-use zoning and approval process to require Planning Commission review.
I RESULTS: eRA and Zoning staff reviewed private projects recently approved under I
I the overlay process and compiled comments and recommended changes. i
I-The changes clarified language to correct discrepancies or inconsistencies.
, - Zoning and Planning Review revisited the Arboretum Village MUP with the BeC to determine
i
. if an extended site development plan (SDP) review process was acceptable.
: - At the recommendation of the Board of County Commissioners, mixed-use review language
J was modified to require mixed-use projects to be reviewed by the Planning Commission.
Below Goal L- Met Goal Exceeded Goal
I 1 2 3
-----
I ~
----(~ ~ ~ ~ 6-\ 'vJ c:.vS m~ -t-- '<tv4 +- j ep.f'. N--=.z:.ol +0 T'~~
Goal: Code Enforcement emphasis - CRA employee assistance.
Obiective: Assign a CR.A. staff member to perform liaison duties with local code enforcement
activities in the eRA
Stratcf;!ies:
(1) Receive quarterly public presentations by Code. Invite the public.
(2) Inform the public through all forms of eRA media as to the positive effects of enforcement
of Collier County Land Code and building maintenance programs,
(3) Inform property o\\'ners \\ith building code violations about eRA grants to repair or abate
violations to their property.
RESUL TS:
- Code Enforcement made two quarterly presentations at CRA advisory board meetings.
- Numerous blighted residential and one comf!1ercial property have been abated.
1--
Below Goal
1
1
I~_-
Exceeded Goal
3
Met Goal
2
~
'"I
.:)
David Jackson Performance Evaluation
October 1, 2007 to September 30, 2008
Goal: Acquisition of land as recommended in the eRA Redevelopment Plan to facilitate catalyst
redevelopment projects,
Agenda Item hJo. 14B
October 28. 2008
Page 16 of 49
Obiective: Proactively seek land suitable for mixed-use redevelopment and residcntial infill
projects and acquire it.
Strateeies:
(1) Determine suitable locations for catalyst projects - mixed-use or residential.
(2) Offer to buy land.
(3) Secure bank loan as funding source.
(4) Close the sale of the property
RESULTS:
RESIDENTIAL:
- The CRA acquired one parcel through County surplus, one parcel from a \villing seller, and
currently have three mobile home parcels under contract - all mobile home lots to be converted
to foundation single-family homes to be sold to essential service personnel (ESP).
- In 2007, the CRA has purchased 17 residential lots of v..hich 14 were blighted mobile homes;
all in the same neighborhood.
- A Residential1nfill RFP was issued in September 2008 to build four (4) workforce housing
units on formerly blighted trailer lots. The development team (builder) has not been selected or
approved by the eRA Board.
COMMERCIAL:
- The CRA successfully acquired 0.63 acres of commercial property in Bayshore for addition to
the planned] 7 acre mixed use project. This parcel was funded thought CRi\ Capital
Improvements Ill" in the FY2008 budget. I
- The CRA had a commercial parcel in the mini-triangle under contract for $3 ,5M to become I
part of a larger mixed use project with an inves. tor that had assembled 7+ acres adja.cent. to it. The I
I parcel was to be acquired with an independent bank line of credit of S9M; however, a Florida
I Supreme Court ruling curtailed the line of cred_i~__~pproval process for one year.
~_~'IO'; Goal
Met Goal
2
.~_....
!
Exceeded Goal
3
~j
4
David Jackson Performance Evaluation
October 1, 2007 to September 30, 2008
Goal: Implement the Site Improvement Program as an effective redevelopment tool.
Agenda Item No. 14B
October 28, 2008
Page 17 of 49
Objective: Fully fund the programs and manage them through annual revisions to meet eRA
needs in order to achieve the goals of the redevelopment plan.
Strate2ies:
(1) Fund the program at $100,000 or more per year, as needed.
(2) Review applications and fund those projects that meet grant criteria.
(3) Update the program annually.
i RESULTS:
2006: 98% of funds were allocated and $619,879.02 was invested in property improvements.
2007: 73% of grant funds were dispersed and $238.450 was invested for improvement.
2008: 24% of grant funds are obligated and $73,871 is projected to be invested for improvement.
2009: Review of grant programs documented that after three years of grant incentives, the
existing programs were not meeting the economic market demand. Fewer residential and
commercial properties O\\TIers were taking advantage of the grants, or they did not perceive the
amount of grant funding to be an incentive to invest in their property. Two new grant programs
were created for FY2009, to be reviewed by the CRA/BCC in October after CAO review.
Below Goal ... .. '1et Goal T Exceeded Goal
I 2 I 3
~ I i
I
Goal: Linwood A venue sewer line removaL
Objective: Remove sewer line; reapply for $330,000 CDBG grant and construct sidewalks.
Strate2ies:
(1) Work with County and City of.\Japles to remove/replace line.
(2) Reapply for 2004 CDBG grant to install sidewalks,
RESUL TS: No prot,-'Tess to date as the sewer line belongs to the City of Naples. It
services the Collier County G()vemme~t Center and Shadowlawn Elementary School.
Below Goal
I
-----j
I
Met Goal
2
----
Exceeded Goal
3
l
I
-t-
[-----
z.
5
David Jackson Performance Evaluation
October 1, 2007 to September 30, 2008
Goal: Create a Cultural District that serves as an economic development tool.
.A,;)enda Item ~~o. 14B
October 28, 2008
Page 18 of 49
Objective: Present a Cultural District plan and receive approval from the eRA and ilCC Boards.
Stratecies:
(1) Conduct a cultural needs assessment study to research the art and cultural organization's
demand for nevI,' performance facilities,
(2) Dete!l11ine the feasibility to lTeate a cultural district and have it hecome an economic tool for
the redevelopment area.
(3) Develop a CR.t\ resolution that establishes the boundaries and objectives of the district.
(4) Develop an RFP to hire a consultant \0 create a plan to develop a catalyst cultural project.
RESULTS: The eRA researched the requirements needed to justify the creation of a
Bayshore Cultural District.
- A consultant \vas retained to conduct a survey of the local cultural groups and a local needs
assessment. That assessment report was delivered to the CRA in March 2008 and CRA.
Resolution 2008-60 was passed unanimously.
- CRA. stan'is currently reviewing proposed district boundaries, legal descriptions.
- RFQ scope of\\'ork language for a potential investor/developer to design conceptual site maps
for the 17 acre mixed-use catalyst project site is in work and will be released by Collier
I Purchasing this fiscal year. Developer responses \\'i II indicate the status of mixed-use proj eets in
I development market place.
Below Goal
1
~.
I
-'let Goal
2
I
]~
Exceeded Goal
3
i'
6
David Jackson Performance Evaluation
October 1, 2007 to September 30, 2008
Goal: Improve communications with residents, property owners and businesses.
Agenda Item No. 14B
October 28, 2008
Page 19of49
Objective: Actively pursue viable communication methods to get infonnation into the hands of
the CR..A. community.
Stratee:ies:
(I) Publish electronic and print newsletters.
(2) Update eRA website - to include the Immokalee CR.A..
(3) Attend neighborhood meetings and maintain and open door policy.
r- RESULTS: Electronic and print communication continues \""ith receipt of good reports
. from the local subscribers.
- Creation of a printed newsletter debuted in January 2008. Its second edition had an increased
mailing list and the third edition will be released in late October 2008.
- The CRA web site was completely restructured and launched in May :W08. The site not
includes a link to each ofthe component CRAs: lmmokalee and Bayshore Gateway:
w\\7W.colliercra.com.
I - The creation of the Community Alliance as a subcommittee of the CRA has opened dialogue
I with community associations, realtors, and businesses.
Below Goal
1
Met Goal
2
Exceeded Goal
3
\J.
Goal: Improve \-vater pressure in CRA to enhance future development.
Objective: Improve City of Naples water system and water pressure to the CRA area.
Stratee:ies:
(I) Meet with City Public Works to document the need and identify deficiencies.
(2) Work with Fast Naples Fire D~partment to document the need for increased water pressure.
RESULTS: Since 2006, eRA has met with City of Naples Public Works.
- City Public Works studies the issue and contracted a consultant.
- City project was developed to work on \vater supply to tanks on Lois A venue and pressure
pumps or valves on the unincorporated Collier County side.
Belo,"" Goal
1
t--
Met Goal
2
Exceeded Goal ~
3 --1
x.
7
David Jackson Performance Evaluation
October 1, 2007 to September 30, 2008
Goal: Actively market positive eRA activities. projects and programs.
Agenda Item ~~o. 14B
October 28. 2008
Page 20 of 49
Objective: Ensure eRA projects and programs are cited in local media outlets.
Strate2ies:
(1) Coordinate articles with Naples Daily News and area television stations.
(2) Provide press releases to local media outlets.
(3) Publish Advisory Board minutes on the CRA web site.
I RESULTS:
- Twenty (20) Naples Daily News and Collier Citizen articles have been published about the
CRA's activities and programs.
- Reporters from Naples Daily Nev.'s and Collier Citizen routinely attend Advisory Board
meetings and interact with the public and advisory board members.
Bclow Goal
1
Met Goal
2
Exceeded Goal
....___ ______.n
3
--
L.. ~.
Goal: Davis Boulevard Street Lighting Project.
Ohjective: CRi\ partner with Collier Transportation Division to install street lighting on Davis
Blvd from Airport Pulling Road to US41 (Tamiami Trail East).
Stratc2ics:
(I) Coordinate with Transportation Division to provide eRA TIF funding to install lights.
(2) Hold informational meetings with the business along Davis Blvd to ensure awareness of the
project and potential conflicts \vith customer access during the project.
(3) Provide a property m\l1er feedback mechanism when unintentional damage occurs to private
property due to construction acti vilies.
RESULTS: eRA allocated $200,000 in TTF funds towards the project to ensure it was
completed in FY2008. At the time of this report, the 90-st.r-.e~t.1ight project is over 60% complete.
Bclow Goal
1
_n ---r
.m ----j---.
~_...-
- -- -----...- ~ --
Met Goal
2
. I
~
I
------~
Exceeded Goal
3
j
8
David Jackson Performance Evaluation
October 1 J 2007 to September 30, 2008
Goal: Complete RFQ/RFP process- l7 acre mixed-use project.
Agenda Item No. 14B
October 28, 2008
Page 21 of 49
Objective: To select a developer or investment group to acquire and redevelop the CRA-o,^,l1ed
17 acre parcel on Bayshore Drive.
Strateeies:
(1) Develop a scope of work and conceptual set of design guidelines to advertise for a
development team to redevelop the site.
(2) Advertise the RFQ/RFP, receive proposals and select a team.
RESUL TS~ The CR.<\ has a set of design criterion for the site which was developed
through the public input process.
- Also the CR.<\ completed a proposal to designate part of the Bayshore Drive area as an art or
cultural district, which will facilitate the integration of the site into the district as a catalyst
project.
- The economic outlook turned sour at the end of2006 and has cominued its plummet
I downwards. Developers have tabled approved projects and witl1drew from proposed land
development projects. Close monitoring of the residential and commercial development market
indicates it has not improved. Prospective developers, builders and investors are still shying
away from new mixed use projects like the one proposed for the 17 acres.
, - An RFQ scope of work for a potential investor/developer to design conceptual site maps for
I
II the 17 acre mixed-use catalyst project site is in wor,k and will be released by Collier Purchasing
this fiscal year. Developer responses "viII indicate the status of mixed-use projects in
! development market place.
I Below Goal Met Goal I Exceeded Goal
I
1 2 -t 3
~
J_
9
David Jackson Performance Evaluation
October 1, 2007 to September 3D, 2008
COLLIER COU~TY BA YSHORE GA TEW A Y TRIANGLE CRA
EMPLOYEE PERFORMA~CE APPR.\ISAL
Agenda item No. 14B
O:::tober 28, 2008
Page 22 of 49
Name: David Jackson
Title: Executive Director
Review Date: October 14, 2008
Division: CRA
Department: Bayshore Gateway Triangle
Section:
Section I - Performance Review
A, 2008 Goals and Objectives: List and discllss n/(~jor ~;jJjectives and oroiects.
Goal: Stoffilwater Management and Improvements.
Objective: Participate in the Collier County Stormv,'ater Management Plan for the Gateviay
Triangle portion of the CRA. ~ specifically the Shadowlmvn neig.hborhood,
Strateeies:
(1) Assist in land acquisition to expand the pond for water quality and water quantity.
(2) Purchase additional lands to be included in the expansion plans when designed.
(3) Facil itate a public neighborhood information meeting to advise the residential and
commercial property o\vners about the pond's Phase J construction process.
: RESULTS: The CRA. maintained a very close and productive relationship with Collier I
County Transportation Division staff to solve the Triangle"s historic stollllWater problems. I
_ The CRA was instrumental in the acquisition of additional lands to increase the project's water
capacity by contributing $529.000 ofCRA TIF dollars towards the purchase of 1.58 acres of
land.
- The CRA. also purchased 0.5 acres of land for $275.000 adjacent to the pond's expansion area,
. The CRA, advertised and hosted a neighborhood infomlation meeting for the County in order
to inform the public about the construction of Phase I of the pond.
I - Continued public outreach throughout construction of pond.
-_._-_._----~ .--
~
I
Below Goal
1
Met Goal
__________. __~._"_ 0-.
2
Exceeded Goal
---_._-~~-
3
"2 ,o. I
c:...,.r-~ t L..-/
fy (\ 11 \L H 8 \ c~.>
David Jackson Performance Evaluation
October 1, 2007 to September 30, 2008
Goal: Focus private sector consultants with technical expertise in transportation issues on
deficiencies in local streets and roads as identified in the eRA Redevelopment Plan.
Agenda Item No. 14B
October 28,2008
Page 23 of 49
Obiective: Advertise for and hire professional consultants to study failing infrastructure,
inadequate transportation systems and substandard streets and make recommendations to correct
or improve deficiencies.
Strate2ies:
(1) Leverage eRA TIF funds by partnering with the Bayshore Beautification MSTU to fund and
design road and right-of-way improvements to Bayshore Drive south of Thomasson Drive.
(2) Work with approved developments along Thomasson Drive, Arboretum Village. Cirrus
Pointe, Naples Botanical Garden, and Sabal Bay to develop a collaborative team to redesign the
road and improve it.
(3) Hire a transportation consultant to develop conceptual road designs.
(4) Conduct public outreach sessions and neighborhood information meetings to determine the
needs of the community for selected roads.
RESULTS:
- Bayshore Drive (south) - The two advisory boards (CRA & MSTU) agreed to leverage their
funds and contracted with a local transportation firm to develop four conceptual road
improvement designs and receive public input. The fim,'s final report will be completed by
January 2009.
- Thomasson Drive - Discussions have been ongoing throughout the year with developers and
County Transportation Division to determine the level of participation by all concerned. An
I agreement may be worked out to improve this road in the next fiscal year.
Below Goal Met Goal Exceeded Goal
1 2 3
-'7 ....
, L-. /
2
Agenda Item t.Jo. 14B
October 28. 2008
Page 24 of ~9
David Jackson Performance Evaluation
October 1, 2007 to September 30,2008
Goal: Bayshore and Gateway Overlavs amended and codified into the Land Development Code.
Objective: Complete and submit the Overlay's amendments to pass revie\v of Collier Zoning
Department and Collier Planning Commission and present to County Commission for approval.
Strateeics:
(1) Work with Collier Zoning and Planning Review Department to complete the Overlay
amendment for presentation through the review process.
(2) Make changes to Overlay language and criteria to clarify ambiguities in standards.
(3) Modify mixed-use zoning and approval process to require Planning Commission review.
..-------_.~....-
RESUL TS: CR."'" 3nd Zoning staff reviewed private projects recently approved under
the overlay process and compiled comments and recommended changes.
- The changes clarified language to correct discrepancies or inconsistencies.
_ Zoning and Planning Review revisited the Arboretum Village MUP with the BCe to detern1ine
if an extended site development plan (SDP) re-viev..' process was acceptable.
_ At the recommendation of the Board of County Commissioners, mixed-use revie\\'language
was modified to require mixed-use projects to be reviewed by the Planning Commission.
- ----,----
-i
I
I
I
- .
Met Goal
.,
..
Below Goal
1
~_.
Exceeded Goal
3
2 .'/
, /
Goal: Code Enforcement emphasis - eRA employee assistance.
Objective: Assign a eRA.. staff member to perform liaison duties \vith local code enforcement
activities in the CRA.
Strate2ies:
(I) Receive qUaJ1erly public presentations by Code, Invite the public.
(2) Inloml the public through all fomls of eRA media as to the positive effects of enforcement
of Collier County I,and Code and huilding maintenance programs.
(3) lnfOlm properly owners vvith building code violations about CRA grants to repair or abate
violations to their property.
I :--.---- ....-.------.-..--~-.----------.----..
RESULTS:
_ Code Enforcement made two quarterly presentations at eRA. advisory board meetings.
- Numerous blighted residen!ial and ()I!~~ommercial properly have been abated.
_ -~r-----E~~edcd Goal I
~_ . ....l_______1
I
t--
Met Goal
.-._--~-------------_..---------
2
Below Goal
1
_._____1...
7.,'1
..,
_1
David Jackson Performance Evaluation
October 1, 2007 to September 30, 2008
Goal: Acquisition of land as recommended in the eRA Redevelopment Plan to facilitate catalyst
redevelopment projects.
Agenda Item No. 14 B
October 28. 2008
Page 25 of 49
Objective: Proactively seek land suitable for mixed-use redevelopment and residential infill
projects and acquire it.
Strate2ies:
(1) Determine suitable locations for catalyst projects - mixed-use or residential.
(2) Offer to buy land.
(3) Secure bank loan as funding source.
(4) Close the sale of the property.
! RESULTS:
RESIDENTIAL:
- The CRA acquired one parcel through County surplus, one parcel from a willing seller, and
currently have three mobile home parcels under contract - all mobile home lots to be converted
to foundation single-family homes to be sold to essential service personnel (ESP).
- In 2007, the CRA has purchased 17 residential lots of which 14 were blighted mobile homes;
I all in the same neighborhood.
- A Residential Infill RFP was issued in September 2008 to build four (4) workforce housing
units on formerly blighted trailer lots, The development team (builder) has not been selected or
approved by the eRA Board.
COMMERCIAL:
! - The CRA slIccessfully acquired 0.63 acres of commercial property in Bayshore for addition to
I the planned 17 acre mixed use project. This parcel was funded thought eRA Capital
Improvements 'I'lF in the FY2008 budget.
- The CR.1\. had a commercial parcel in the mini-triangle under contract for $3.51\1 to become
part of a larger mixed use project with an investor that had assembled 7+ acres adjacent to it. The
parcel was to be acquired with an independcnt bank line of credit of $9M; however, a Florida
Suprcme Court ruling curtailed the line of credit approval process for one ycar,
Below Goal Met Goal -i- Exceeded Goal
1 2 3
i
.-, <;;- L______
i ,?. I
~-----------_.__._---~._-~.__._._-~"---~-
4
David Jackson Performance Evaluation
October 1, 2007 to September 30, 2008
Goal: Implement the Site Improvement Program as an effective redevelopment tool.
Agenda Item No. 14B
October 28, 2008
Page 26 of 49
Obiective: Fully fund the programs and manage them through annual revisions to meet C~1\
needs in order to achieve the goals of the redevelopment plan.
S tra te2ies:
(l) Fund the program at $100,000 or marc per year, as needed.
(2) Review applications and fund those projects that meet grant criteria.
(3) Update the program annually.
RESUL TS:
2006: 98% of funds were allocated and $619,879.02 was invested in property improvements.
2007: 73% of grant funds \-vere dispersed and $238,450 was invested for improvement.
! 2008: 24%) of grant funds are obligated and $73,871 is projected to be invested for improvement.
. 2009: Reviev,' of grant programs documented that after three years of grant incentives, the
I existing programs were not meeting the economic market demand. Fewer residential and
i commercial properties owners \vere taking advantage of the grants, or they did not perceive the
! amount of grant funding to be an incentive to invest in their property. Two new grant programs
I were created for FY2009, to be reviewed by the CRi\/BCC in October after CAO review.
Below Goal
~ -------------
I
Mct Goal
2
Exceeded Goal
3
J,[/
Goal: Linwood A vcnuc sewcr line removal.
Obiective: Remove sewer line: reapply for 5330,000 CDBG grant and construct sidewalks.
Strategies:
(1) V/(lrk v,:ith County and City of Naples to remove/rcplace line.
(2) Reapply for 2004 COBO grant 10 install side\valks.
RESULTS: No progress to date as the scv,er line belongs to the City of1'\aples. It
services the Collier County Government Center and Shado\\'lawn Elementary School.
,
I~n
I Met Goal
r~~-- ~ ~~~~---------
2
~ _ ---~-'-----I----------- .~
I
._____.I_~_~xceed;d Goal
- r----'-
-) /7)
..5. L-/
Below Goal
1
5
David Jackson Performance Evaluation
October 1, 2007 to September 30, 2008
Goal: Create a Cultural District that sCr\/es as an economic development tooL
Agenda Item No. 14B
October 28. 2008
Page 27 of 49
Objective: Present a Cultural District plan and receive approval from the CRA and BCe Boards.
Strate~!ies:
(1) Conduct a cultural needs assessment study to research the art and cultural organization's
demand for new perfonnance facilities.
(2) Determine the feasibility to create a cultural district and have it become an economic tool for
the redevelopment area.
(3) Develop a eRA resolution that establishes the boundaries and objectives of the district.
(4) Develop an RFP to hire a consultant to create a plan to develop a catalyst cultural project.
RESUL TS: The CRA researched the rcquirements needed to justify the creation of a
Bayshore Cultural District.
- A consultant was retained to conduct a survey of the local cultural groups and a local needs
assessment. That assessment report was delivered to the CR.A. in March 2008 and CRA,
Resolution 2008-60 was passed unanimously.
- CRA staff is currently reviewing proposed district boundaries, legal descriptions.
- RFQ scope of work language for a potential investor/developer to design conceptual site maps
for the 17 acre mixed-use catalyst project site is in work and will be released by Collier
Purcha..ing this fiscal year. Developer responses will indicate the status of mixed-use projects in
development market place.
Below Goal
1
I
I
I
~
Met Goal
2
Exceeded Goal
3
7,7
,
l
6
David Jackson Performance Evaluation
October 1, 2007 to September 30, 2008
Goal: Improve commJ1nications with residents. property o\vners and businesses.
,~genda Item No. 148
October 28. 2008
Page 23 of 49
Objective: Actively pursue viable communication methods to get information into the hands of
the CRA. community.
Stratee:ies:
(1) Publish electronic and print nev.;sletters.
(2) Update eRA \\ebsite - to include the Immokalee CR.i\..
(3) Attend neighborhood meetings and maintain and open door policy.
RESUL TS: Electronic and print communication continues with receipt of good reports
from the local subscribers.
- Creation of a printed newsletter debuted in January 2008. Its second edition had an increased
mailing list and the third edition will be released in late October 2008.
- The CR.A. web site was completely restructured and launched in \1ay 2008. The site not
includes a link to each of the component eRAs: Immokalee and Bayshore Gatew'ay:
wv/w.colliercra.com.
- The creation of the Community Alliance as a subcommittee of the CR.A, has opened dialogue
with community associations, realtors, and businesses.
. -
Below Goal
1
Met Goal
2
~
Exceeded Goal
3
l
--~
?L5
Goal: Improve \,'ater pressure in CRA to enhance future development.
Objective: Improve City of J\:aples water system and \""ater pressure to the eRA area,
Strate!:!ies:
(1) Meet \vith City Public Works to document the need and identify deficiencies.
(2) Work with East Naples fire Department to document the need for increased water pressure.
RESULTS: Since 2006, CRA. has met with City of Naples Public \\lorks.
- City Public \\lorks studies the issue and contracted a consultant.
- City project was developed to work on water supply to tanks on I ,(lis Avenue and pressure
pumps or vah'cs on the unincorporated Collier County side.
Below Goal
1
\-Iet Goal
- - ----_._---_._._-_._---~
2
Exceeded Goal
3
-:? /".')
c.....,...i .. ;,..--/
~
7
David Jackson Performance Evaluation
October 1 J 2007 to September 30, 2008
Goal: Actively market positive CRA. activities, projects and programs.
Agenda Item No. 14B
October 28, 2008
Page 29 of 49
Objective: Ensurc CRA projccts and programs are cited in local media outlets.
Strate2ies:
(1) Coordinate articles with Naples Daily News and area television stations.
(2) Provide press releases to local media outlets.
(3) Publish Advisory Board minutes on the eRA web site.
I RESVL TS:
- Twenty (20) Naples Daily News and Collier Citizen articles have been published about the
eRA's activities and programs.
- Reporters from Naples Daily !'\ews and Collier Citizen routinely attend Advisory Board
meetings and interact with the public and advisory board members.
Below Goal Met Goal Exceeded Goal
1 2 3
2.,8
Goal: Davis Boulevard Street Lighting Project.
Objective: eRA partner with Collier Transportation Division to install street lighting on Davis
Blvd from Airport Pulling Road to US41 (Tamiami Trail East).
Strate2ies:
(1) Coordinate with Transportation Division to provide CR..A. TIF funding to install lights.
(2) Hold informational meetings with the business along Davis Blvd to ensure awareness of the
project and potential conflicts with customer access during the project.
(3) Provide a property o'WTIer feedback mechanism when unintentional damage occurs to private
property due to construction activities.
I RESULTS: CRA allocated $200.000 in TIF funds towards the project to ensure it was
i completed in FY2008. At the time of this report, the 90-streetlight project is over 60% complete.
Below Goal
1
Met Goal
2
Exceeded Goal
3
? ~.-)
<_/. U
I
I
I
___u_J
8
David Jackson Performance Evaluation
October 1, 2007 to September 30, 2008
Goal: Complete RFQ/RFP process - 17 acre mixed-use project.
Agenda Item No. 148
October 2S, 200S
Page 30 of ..:19
Obiective: To select a developer or investment group to acquire and redevelop the CRA-ovmed
17 acre parcel on Bayshore Drive.
Strate2ies:
(1) Develop a scope of work and conceptual set of design guidelines to advertise for a
development team to redevelop the site.
(2) Advertise the RFQ/RFP, receive proposals and select a team,
RESULTS: The CR.i\. has a set of design criterion for the site \vhich was developed
through the public input process.
- Also the CRA completed a proposal to designate part of the Bayshore Drive area as an art or
cultural district, which will facilitate the integration of the site into the district as a catalyst
project.
- The economic outlook turned sour at the end of 2006 and has continued its plummet
dO\\l1 wards. Developers have tabled approved projects and withdrew from proposed land
development projects. Close monitoring of the residential and commercial development market
indicates it has not improved. Prospective developers, builders and investors are still shying
away from ne\\' mixed use projects like the one proposed for the 17 acres.
- An RFQ scope of \\-ork for a potential investor/developer to design conceptual site maps for
the 17 acre mixed-use catalyst project site is in wor,k and will be released by Collier Purchasing
this fiscal year. Developer responses will indicate the status of mixed-use projects in
development market place.
Below Goal
I
'-I
I
Met Goal
.,
..
Exceeded Goal
3
....-? -7
{-'--L--
9
David Jackson Performance Evaluation
October 1, 2007 to September 30, 2008
COLLIER COUNTY BA YSHORE GATEWAY TRIANGLE CRA
EMPLOYEE PERFORMANCE APPRAISAL
Agenda Item No. 14B
October 28. 2008
Page 31 of 49
Name: David Jackson
Title: Executive Director
Review Date: October 14, 2008
Division: eRA
Department: Bayshore Gateway Triangle
Section:
Section I - Performance Re\'iew
A, 2008 Goals and Objectives: List and discuss major objectives and projects.
Goal: Stormwater Management and Improvements.
Ob1ective: Participate in the Collier County Storm water Management Plan for the Gateway
Triangle portion of the CRA - specifically the Shadowla-vvn neighborhood.
Strate~ies:
(I) Assist in land acquisition to expand the pond for water quality and water quantity.
(2) Purchase additional lands to be included in the expansion plans when designed.
(3) Facilitate a public neighborhood information meeting to advise the residential and
commercial property owners about the pond's Phase I construction process.
RESULTS: The eRA maintained a very close and productive relationship with Collier
County Transportation Division staff to solve the Triangle's historic stonnwater problems.
- The CRA was instrumental in the acquisition of additional lands to increase the project's water
capacity by contributing $529,000 ofCIV\ TlF dollars towards the purchase of 1.58 acres of
land.
- The CRA also purchased 0.5 acres ofland for $275,000 adjacent to the pond's expansion area.
- The CRA advertised and hosted a neighborhood information meeting for the County in order
to inform the public about the construction of Phase 1 of the pond.
- Continued public outreach throughout construction of pond.
Below Goal I Met Goal Exceeded Goal
I I 2 I 3
I 2, ~
}) C H V\ (~ f, 0 \ a...
________._~_ ___ __~ .....____. .____ M__~
David Jackson Performance Evaluation
October 1, 2007 to September 30, 2008
Goal: Focus private sector consultants v,'ith technical expenise in transportation issues on
deficiencies in local streets and roads as identified in the eRA Redevelopment Plan.
Agenda Item No. 148
October 28, 2008
Page 32 of 49
Obiective: Advertise for and hire professional consultants to study failing infrastructure,
inadequate transportation systems and substandard streets and make recommendations to correct
or improve deficiencies.
Strate!!ics:
(l) Leverage eRA TlF funds by pannering with the Bayshore Beautification MSTU to fund and
design road and right-of-\vay improvements 10 Bayshore Drive south of Thomasson Drive.
1'1) \lIO~k ".]'tl, ~~D~^\"'d rl"''"''''!op'"'''''''nt- 'l],,"n ThAm'H'son Dr!'\/e t..rbron,tum \T;11<H1e r;rrus
\_ \11' 1 ....--v J1 UP} LV '"- U.....""" ,'Il.l'-.l ~ .......L\./115 ....1. \...I l...4-.J' ... ~ , ~.. ,\...1.11_ .. L.L .....0 ~ _'.L.LA.
Pointe, ~aples Botanical Garden, and Sabal Bay to develop a collaborative team to redesign the
road and improve it.
(3) Hire a transportation consultant to develop conceptual road designs.
(4) Conduct public outreach sessions and neighborhood information meetings to determine the
needs of the community for selected roads.
RESL"L TS:
_ Bayshore Drive (south) - The t\\'o advisory boards (CRA & MSTU) agreed to leverage their
funds and contracted with a local transportation firm to develop four conceptual road
improvement designs and rec~ive public input. The fiml's final report will be completed by
January 2009.
_ Thomasson Drive - Discussions have been ongoing throughout the year with developers and
County Transportation Division to determine the level of participation by all concerned. An
agreement may be worked o~~ to improve this road in the next fiscal year.
,.-.-
Belo'w Goal
1
Exceeded Goal
3
~
I
~_ _____ Met Goal
-1 . ~... J,. {
}
David Jackson Performance Evaluation
October 1, 2007 to September 30, 2008
Goal: Bayshore and Gateway Overlays amended and codified into the Land Development Code.
Agenda Item No. 14B
October 28. 2008
Page 33 of 49
Obiective: Complete and submit the Overlay's amendments to pass review of Collier Zoning
Department and Collier Planning Commission and present to County Commission for approval.
Stratecies:
(1) Work with Collier Zoning and Planning Review Department to complete the Overlay
amendment for presentation through the review process.
(2) Make changes to Overlay language and criteria to clarify ambiguities in standards.
(3) Modify mixed-use zoning and approval process to require Planning Commission review.
RESllL TS: CRA and Zoning staff reviewed private projects recently approved under
the overlay process and compiled comments and recommended changes.
- The changes clarified language to correct discrepancies or inconsistencies.
i-Zoning and Planning Review revisited the Arboretum Village MUP with the BCC to determine
if an extended site development plan (SDP) review process was acceptable.
- At the recommendation of the Board of County Commissioners, mixed-use review language
was modified to require mixed-use projects to be reviewed by the Planning Commission.
Below Goal Met Goal I Exceeded Goal
1 2 I 3
_.-------- ~~ "-----,- '__________..m_____
I ~ ,
._---------------~. --- -----.-- ------
Goal: Code Enforcement emphasis - CRA employee assistance,
Obiective: Assign a CRA staffmemner to perform liaison duties with local code enforcement
activities in the CRA.
Strate!!;ies:
(I) Receive quarterly public presentations by Code. Invite the public.
(2) Inform the public through all forms of CRA media as to the positive effects of enforcement
of Collier County Land Code and building maintenance programs.
(3) Inform property owners with building code violations about eRA grants to repair or abate
violations to their property.
RESUL TS:
- Code Enforcement made two quarterly presentations at eRA advisory board meetings.
- Numerous blighted residential and one com~~er~ial pr~pert~t hav~_~~~I~_abated.
I Below Goal
Ln _ 1
----~----.--_._----
1__ -- ~1et 2~1
1
I-
I
Exceeded Goal
3
j
.,
-'
David Jackson Performance Evaluation
October 1, 2007 to September 30, 2008
Goal: Acquisition of land as recommended in the eRA Redevelopment Plan to facilitate catalyst
redevelopment projects.
Agenda Item No. 14B
October 28, 2008
Page 34 of.19
Objective: Proactively seek land suitable for mixed-use redevelopment and residential infill
projects and acquire it.
Strateeies:
(1) Determine suitable locations for catalyst projects - mixed-use or residential.
(2) Offer to buy land.
(3) Secure bank loan as funding source.
(4) Close the sale of the property.
I RESULTS:
I RESIDENTIAL:
_ The CRA.. acquired one parcel through County surplus, one parcel from a \.villing seller, and
currently have three mobile home parcels under contract - all mobile home lots to be converted
to foundation single-family homes to be sold to essential service personnel (ESP).
_ In 2007, the CRA has purchased 17 residential Jots of\vhich 14 were blighted mobile homes;
, all in the same neighborhood.
_ A Residentiallniill RFP was issued in September 2008 to build four (4) workforce housing
units on formerly nlighled trailer lots. The development team (builder) has not been selected or
I approved by the CR.A. Board.
I
I
1 COMMERCIAL:
_ The CR1\ successfully acquired 0.63 acres of commercial property in Bayshore for addition to
the planned 17 .~cre.mixed u;e project. This parcel was funded ~ eRA Capital
Improvements I IF In the PI' 2008 nudge!. . lA,;1.<.:J^-
_ The eRA had a commercial parcel in the mini-triangle under contract for S3.5f\.1 to become
part of a larger mixed use project with an investor that had assembled 7+ acres adjacent to it. The
I parcel was to be acquired with an independent bank line of credit of S9M; however. a Florida
I Supreme Court ruling curtailed the bIlc of credit approval process for one y~ar.
Below Goal
1
Met Goal
2
Exceeded Goal
3
3
4
David Jackson Performance Evaluation
October 1, 2007 to September 30, 2008
Goal: Implement the Site Improvement Program as an effective redevelopment tool.
Agenda Item No. 14B
October 28, 2008
Page 35 of 49
Obiective: Fully fund the programs and manage them through annual revisions to meet eRA
needs in ordcr to achieve the goals of the redevelopment plan.
Strateldes:
(1) Fund the program at $100,000 or more per year, as needed.
(1) Review applications and fund those projects that meet grant criteria.
(3) Update the program annually.
RESULTS:
2006: 98% of funds were allocated and $619,879.02 was invested in property improvements.
2007: 73% of grant funds were dispersed and $238,450 was invested for improvement.
, 2008: 24% of grant funds are obligated and $73,871 is projected to be invested for improvement.
2009: Reviev. of grant programs documented that after three years of grant incentives, the
existing programs were not meeting the economic market demand. Fewer residential and
commercial properties owners were taking advantage of the grants, or they did not perceive the
amount of grant funding to be an incentive to invest in their propeny. Two new grant programs
were created for FY2009, to be reviewed by the CRA./BCC in October after CAO review.
Below Goal
1
Met Goal
----------._._~._._.
2
I
I
Exceeded Goal
3
J..f
,
Goal: Linwood Avenue sewer line removal.
Obiective: Remove sewer line; reapply for $330,000 CDBG grant and construct sidewalks.
Strateeies:
(1) Work with County and City of Naples to remove/replace line.
(2) Reapply for 2004 CDBG grant to install sidewalks.
RESULTS: No progress to date as the sewer line belongs to the City of Naples. It
services the Collier County Government Center and Shadowlav,'n Elementarv School.
.. -- ....
Below Goal
1
Exceeded Goal
3
I
I
Met Goal
2
I
J,.
5
David Jackson Performance Evaluation
October 1, 2007 to Septem ber 30, 2008
Goal: Create a Cultural District that serves as an economic development tool.
Agenda Item No. 14B
October 28. 2008
Page 36 of 49
Objective: Present a Cultural District plan and receive approval from the CRA and BCe Boards.
Stratee:ies:
(1) Conduct a cultural needs assessment study to research the art and cultural organization's
demand for new performance facilities.
(2) Determine the feasibility 10 create a cultural district and have it become an economic tool for
the redevelopment area.
(3) Develop a CRA. resolution that establishes the boundaries and objectives of the district.
(4) Develop an RFP to hire a consultant to create a plan to develop a catalyst cultural project.
r RESUL TS: The CRA researched the req~irements needed to justify the creation of a
I Bayshore Cultural District.
_ A consultant was retained to conduct a survey of the local cultural groups and a local needs
assessment. That assessment report was delivered to the CRA in March 2008 and CR.t\
Resolution 2008-60 was passed unanimously.
_ eRA staff is currently reviewing proposed district boundaries, legal descriptions.
_ RFQ scope of work language for a potential investor/developer to design conceptual site maps
! for the 17 acre mixed-use catalyst project site is in work and will be released by Colli er
Purchasing this fiscal year. Developer responses will indicate the status of mixed-use projects in
development market place.
I
j
Met Goal
2
"Exceeded Goal
3
Below Goal
1
~.3
6
David Jackson Performance Evaluation
October 1, 2007 to September 30, 2008
Goal: Improve communications with residents, property owners and businesses.
Agenda Item No. 14B
October 28. 2008
Page 37 of 49
Objective: Actively pursue viable communication methods to get infonnation into the hands of
the CR.A. community.
Stratceies:
(1) Publish electronic and print newsletters,
(2) Update eRA website - to include the Immokalee eRA.
(3) Attend neighborhood meetings and maintain and open door policy.
RESUL TS: Electronic and print communication continues with receipt of good reports
from the local subscribers.
- Creation of a printed newsletter debuted in January 2008. Its second edition had an increased
mailing list and the third edition will be released in late October 2008.
- The eRA web site was completely restructured and launched in May 2008. The site not
includes a link to each of the component CRAs: lmmokalee and Bayshore Gateway:
,,\lV-,\\, .colliercra.com.
- The creation of the Community Alliance as a subcommittee of the CRA has opened dialogue
with community associations, realtors, and businesses.
-------_._---~- I
Below Goal Met Goal Exceeded Goal
1 2 I 3
:<. S-
~._~-
Goal: Improve water pressure in eRA to enhance future development.
Objective: Improve City of Napies water system and water pressure to the CRA area.
Stra tClries:
(1) Meet with City Public Works to document the need and identify deficiencies.
(2) Work with East Naples Fire Department to document the need for increased water pressure.
RESUL TS: Since 2006, CRA has met with City of Naples Public Works.
- City Public Works studies the issue and contracted a consultant.
- City project was developed to \vork Oil vvater supply to tanks on Lois A venue and pressure
, pumps or valves on the unincorporat~d Collier County side.
Below Goal
1
i
l_~_~
-"let Goal
2
Exceeded Goal
~.~-----
3
I
1
2
7
David Jackson Performance Evaluation
October 1, 2007 to September 30, 2008
Goal: Actively market positive C~.-\ activities. projects and programs.
Agenda !tern No. 14 B
October 28 2008
Page 38 of .19
Obiective: Ensure eRA projects and programs are cited in local media outlets.
Stratceies:
(1) Coordinate articles \\'ith ~aples Daily News and area television stations.
(2) Provide press releases to local media outlets.
(3) Publish Advisory Board minutes on the CRA web site,
I RESULTS:
I - Twenty (20) Naples Daily News and Collier Citizen articles have been published about the
, CR.A.' s activities and programs.
_ Reporters from Naples Daily l\ews and Collier Citizen routinely attend Advisory Board
. meetings and interact with the public and advisorL~oard members.
L
Below Goal
1
..~
Met Goal
2
l--~-
r
Exceeded Goal
3
3
Goal: Davis Boulevard Street Lighting Project.
Objective: CRA partner with Collier Transportation Division to install street lighting on Davis
Blvd from Airport Pulling Road to US41 (Tamiami Trail East).
Stratefdes:
(l) Coordinate with Transportation Division to provide CRl\ Tlf funding to installlighrs.
(2) Hold informational meetings with the business along Davis Blvd to ensure awareness of the
project and potential conflicts w1th customer access during the project.
(3) Provide a property owner feedback mechanism \vhen unintentional damage occurs to private
property due to construction activities.
I RESl:L TS: CRA allocated $200.000 in TlF fu~d~- tow~rd-s the p~~~ject to ensure it was
: completed in FY2008. At the time oftl1is report, th~~Q~_t~e~tliJ!ht proj_~~t is over ?O% complete.
Below Goa.!_~~_-'-~
1 I
.----"x~eed;d(;"."L.--l
i
Met G()~I
.,
"-
~
~,S"
I-
I
I
8
David Jackson Performance Evaluation
October 1, 2007 to September 30, 2008
Goal: Complete RFQIRFP process - 17 acre mixed-use project.
Agenda Item No. 14 B
October 28. 2008
Page 39 of 49
Obiective: To select a d~veloper or investment group to acquire and redevelop the CRA-o\\"ned
17 acre parcel on Bayshore Drive.
Strate2ies:
(1) Develop a scope of work and conceptual set of design guidelines to advertise for a
development team to redevelop the site.
(2) Advertise the RFQ/RFP, receive proposals and select a team.
RESUL TS: The CRA has a set of design criterion for the site which was developed
through the public input process.
- Also the CRA completed a proposal Lo designate part of the Bayshore Drive area as an art or
I cultural district, which will facilitate the integration of the site inLo the district as a catalyst
I project.
- The economic outlook turned sour at the end of 2006 and has continued its plummet
downwards. Dcvelopers have tabled approved projects and withdrew from proposed land
development projects. Close monitoring of the residential and commercial development market
indicates it has not improved. Prospective developers, builders and investors are still shying
away from new mixed use projects like the one proposed for the 17 acres.
- An RFQ scope of work for a potential investor/developer to design conceptual site maps for
I the 17 acre mixed-use catalyst project site is ll1 wor,k and will be released by Collier Purchasing
this fiscal year. Developer responses will indicate the status of mixed-use projects in
I development market place.
Below Goal I Met Goal Exceeded Goal I
1 2 i 3
: ;
H. /)-.d -4. ~ &... ~t.~~ J#-'" ~ ~ ,,;J,;. -1 tk~/
~ CRt'/- h--J J ~k,~~wJ;LL~~
il ~~ ~ t", t..d) :L, _~
l~)~
r~ 9-17-d
9
David Jackson Performance Evaluation
October 1, 2007 to September 30, 2008
COLLIER COUNTY BA YSHORE GA TEWA Y TRIANGLE eRA
EMPLOYEE PERFORMA1\"CE APPRAISAL
Agenda Item ~Jo. 14B
October 28, 2008
rage 40 of 49
Name: David Jackson
Title: Executive Director
Review Date: October 14, 2008
Division: eRA
Department: Bay-shore Gateway Triangle
Section:
Section I - Performance Review
A. 2008 Goals and Objectives: List and discuss major ohiectives and orvieets,
Goal~ Stormwater Management and Improvements.
Objective: Participate in the Collier County Stormwater Management Plan for the Gateway
Triangle portion of the CR.A. - specitically the Shadowla\\l1 neighborhood.
Strate~des:
(1) Assist in land acquisition to expand the pond for water quality and water quantity.
(2) Purchase additional lands to be included in the expansion plans when designed.
(3) Facilitate a public neighborhood information meeting to advise the residential and
commercial property ov.mers about the pond's Phase I construction process.
RESULTS: The CRA maintained a very close and productive relationship with Collier
County Transportation Division staff to solve the Triangle's historic stormwater problems,
_ The CR..\ was instrumental in the acquisition of additional lands to increase the project's \-vater
capacity by contributing $529,000 ofCRA Tlf dollars tov.:ards the purchase of 1.58 acres of
I land.
I - The CRA also purchased 0.5 acres of land for $275,000 adjacent to the pond's expansion area.
I - The CRA advertised and hosted a neighborhood infom1ation meeting for the County in order
! to infonn the public about the construction of Phase 1 of the pond.
I - Continued public outreach throughout construction of pond.
1-
Met Goal -T-
2
-~
__--1
Exceeded Goal
3
!.r/
,-:
"j { Vl-i
( u (~.i-k
David Jackson Performance Evaluation
October 1, 2007 to September 30, 2008
Goal: Focus private sector consultants with technical expertise in transportation issues on
deficiencies in local streets and roads as identified in the CRA Redevelopment Plan.
Agenda Item No. 14B
October 28, 2008
Page 41 of 49
Obiective: Advertise for and hire professional consultants to study failing infrastructure,
inadequate transportation systems and substandard streets and make recommendations to correct
or improve deficiencies.
Strate2ies:
(1) Leverage CRA TIF funds by partnering with the Bayshore Beautification MSTU to fund and
design road and right-of-way improvements to Bayshore Drive south of Thomasson Drive.
(2) Work with approved developments along Thomasson Drive. Arboretum Village, Cirrus
Pointe, Naples Botanical Garden, and Sabal Bay to develop a collaborative team to redesign the
road and improve it.
(3) Hire a transportation consultant to develop conceptual road designs.
(4) Conduct public outreach sessions and neighborhood information meetings to determine the
needs of the community for selected roads.
RESULTS:
- Bayshore Drive (south) - The two advisory boards (CR.-\. & MSTU) agreed to leverage their
funds and contracted with a local transportation firm to develop four conceptual road
improvement designs and receive public input. The firm's final report will be completed by
January 2009.
- Thomasson Drive - Discussions have been ongoing throughout the year with developers and
County Transportation Division to detennine the level of participation by all concerned. An
agreement may be worked out to improve this road in the next fiscal year.
I Below Goal Met Goal Exceeded Goal
1 1 2 3
I ~/
')
"-
p,genda Item No. 14B
David Jackson Performance Evaluation October 28, 2008
October 1, 2007 to September 30, 2008 Page 42 of 49
Goal: Bayshore and Gateway Overlavs amended and codified into the Land Development Code.
Obiecti\'e: Complete and submit the Overlay's amendments 10 pass review of Collier Zoning
Department and Collier Planning Commission and present to County Commission for approval.
Strateeies:
(1) Work \vith Collier Zoning and Planning Rcvicw Department to complete the Overlay
amendment for presentation through the review process.
(2) Make changes to Overlay language and criteria to clarify ambiguities in standards.
(3) Modify mixed-use zoning and approval process to require Planning Commission review.
RESULTS: CRA and Zoning staff reviewed private projects recently approved under
the Dverlay process and compiled comments and recommended changes.
- The changes clarified language to correct discrepancies or inconsistencies.
- Zoning and Planning Review revisited the Arnoretum Village MUP with the BCC to determine
if an extended site development plan (SOP) revieVl.' process \vas acceptable.
- At the recommendation of the Board of County Commissioners, mlxed-use review language
! was modified to require mixed-use pro~cts to be revie\\~ed by the Planning Commission.
Below Goal
1
Met Goal
2
Exceeded Goal
3
?r/
Goal: Code Enforcement emphasis - CRA employee assistance.
Objective: Assign a CR.A. stafT member to perform liaison duties with local code enforcement
activities in the CRA.
Strateeies:
(1) Receive quarterly public presentations by Code. Invite the public.
(2) Infonn the public through all forms or CRA media as to the positive effects of enforcement
of Collier County Land Code and building maintenance programs.
(3) Tnform property owners with building code violations about CR.4. grants to repair or abate
violations to their property.
RESUL TS:
- Code Enforcement made t\VO quarterly presentations at eRA advisory board meetings.
- 1\umerous blighted residential and one commercial property have been abated.
,
,
,
i
__~____J
Below Goal
1
:Vlet Goal
--..---------,
2
I
L-
Exceeded Goal
3
-I
c.-
I
J
"
-~
Agenda Item No. 148
David Jackson Performance Evaluation October 28, 2008
October 1, 2007 to September 30, 2008 Page 43 of 49
Goal: Acquisition of land as recommended in the eRA Redevelopment Plan to facilitate catalyst
redevelopment projects.
Obiective: Proactively seek land suitable for mixed-use redevelopment and residential infill
projects and acquire it.
Stra te2:ies:
(1) Determine suitable locations for catalyst projects - mixed-use or residential.
(2) Offer to buy land.
(3) Secure bank loan as funding source.
(4) Close the sale of the property.
I RESULTS:
, RESIDENTIAL:
- The eRA acquired one parcel through County surplus. one parcel from a willing seller. and
currently have three mobile home parcels under contract - all mobile home lots to be converted
to foundation single-family homes to be sold to essential service personnel (ESP).
- r n 2007, the CRA has purchased 17 residential lots of which 14 were bl ighted mobile homes;
all in the same neighborhood.
- A Residential InfiIl RFP was issued in September 2008 to build four (4) workfurce housing
units on formerly blighted trailer lots. The development team (builder) has not been selected or
approved by the eRA Hoard.
COMMERCIAL:
- The CRA successfully acquired 0.63 acrcs of commcrcial property in Bayshore for addition to
the planned 17 acrc mixed use project. This parcel was funded thought CRA. Capital
Improvements TrF in the FY2008 budget
- The CRA had a commercial parcel in the mini-triangle under contract for $3.5M to become
part of a larger mixed use project with an investor that had assembled 7+ acres adjacent to it. The
parcel was to be acquired with an independent bank line of credit of$9M; however, a Florida
Supreme Court ruling curtailed the line of credit approval process for one year,
Below Goal Met Goal I Exceeded Goal
I 2 1 3
,. / I I
.~:-:/
.~--
4
David Jackson Performance Evaluation
October 1, 2007 to September 30, 2008
Goal: Implement the Site Improvement Proflram as an effective redevelopment tool.
Aaenda Item hlo. 14B
~ October 28. 2008
Page 44 of 49
Obiectin: Fully fund the programs and manage them through annual revisions to meet eRA
ne;:eds in order to achieve the goals of the redevelopment plan.
Stratc2ies:
(1 ) Fund the program at $100.000 or more per year. as nceded.
(2) Review applications and fund those projects that meet grant criteria.
(3) Update the program annually.
RESUL TS:
2006: 9ROlr, of funds wcre allocated and $619,879.02 was invested in property improvements.
2007: 73% of grant funds were dispersed and $238.450 was invested for improvement.
2008: 24% of grant funds are obligated and $73,871 is projectcd to be invested for improvement.
2009: Review of grant programs documented that after three years of grant incentives. the
cxistlng programs were not meeting the economic market demand. Fewer residential and
commercial properties owners were taking advantage of the grants, or they did not perceive the
amount of grant funding to be an incentive to invest in their property. Two new grant programs
were created for FY2009. to be reviewed by the eRA/BeC in October after CAO review.
- -
--
Below Goal
1
Met Goal
Exceeded Goal
3
-,
I
I
2
--- ---r--
;"
Goal: Linwood Avenue sc\ver 1 ine removal.
Obiective: Remove sewer line; reapply for $330.000 CDRG grant and construct sidewalks.
Strateeies:
(1) Work with County and City ofNapks to remove/replace iine.
(2) Reapply for 2004 COBG grant to install sidewalks.
i RESVl.:rS;-No pr~g~~~s to date as the sewer line belongs to the City of Naples. It
~_\'ices the Collier County Government Center and ~1ado~vl~\.vn Elementary School.
I
I
I
I
!,
-r--
I
Below Goal
1
r --------- - :\1;t G oal-----
2
Exceeded Goal
3
I
I
,,//
5
David Jackson Performance Evaluation
October 1, 2007 to September 30, 200B
Goal: Create a Cultural District that serves as an economic development tool.
Agenda Item No. 14B
October 28, 2008
Page 45 of 49
Obiective: Present a Cultural District plan and receive approval from the eRA and BCC Boards.
Stratesdes:
(1) Conduct a cultural needs assessment study to research the art and cultural organization's
demand for new performance facilities.
(2) Oetennine the feasibility to create a cultural district and have it become an economic tool for
the redevelopment area.
(3) Develop a eRA resolution that establishes the boundaries and objectives oftbe district,
(4) Develop an RFP to hire a consultant to create a plan to develop a catalyst cultural project.
RESUL TS: The eRA researched the requirements needed to justify the creation of a
Bayshore Cultural District.
! - A consultant was retained to conduct a survey of the local cultural groups and a local needs
. assessment. That assessment report was delivered to the CRA in March 2008 and CRA
Resolution 2008-60 was passed unanimously.
- eRA staff is currently reviewing proposed district boundaries, legal descriptions.
- RFQ scope of work language for a potentia] investor/developer to design conceptual site maps
for the 17 acre mixed-use catalyst project site is in work and will be released by Collier
Purchasing this fiscal year. Developer responses will indicate the status of mixed-use projects in
development market place.
1 -~~-~_.__.-._~----- r--------~-~-'- ._._~-
Below Goal Met Goal Exceeded Goal
1 I 2 3
I j/
I
6
David Jackson Performance Evaluation
October 1, 2007 to September 30, 2008
Goal: Improve communications with residents, property owners and businesses.
Agenda Item No. 14B
October 28. 2008
Page 46 of 49
Obiective: Actively pursue viable communication methods to get information into the hands of
the eRA community.
Stratc2ies:
(1) Publish electronic and print newsletters.
(2) Update CR.-\. website - to include the lmmokalee CRA
(3) Attend neighborhood meetings and maintain and open door policy.
I - RESCL TS: Electronic and print communication continues with receipt of good reports
i from the local subscribers.
- Creation of a printed newsletter debuted in January 2008. Its second edition had an increased
mailing list and the third edition will be released in late Octoher ~008.
- The eRA web site was completely restructured and launched in May 2008. The site not
includes a link to each of the component eRAs: Immokalee and Bayshorc Gateway:
\V\VW .col liercra. com.
- The creation of the Community Alliance as a subcommittee of the CRA has opened dialogue
with community associations, realtors, and businesses.
Below Goal Met Goal Exceeded Goal
1 2 3
I [ / ~
.~/
Goal: Improvc \vater pressure in eRA to enhance future development.
Objective: Improve City of Naples \vater system and water pressure to the eRA area.
Strate2ies:
(1) Meet with City Public \V orks to document the need and identify deficiencies.
(2) Work with East l\aples Fire Department to document the need for increased water pressure.
RESIJL TS: Since 2006, eRe'\. has met \vith City of Naples Public Works.
- City Public \\1 orks studies the issue and contracted a consultant.
- City project was developed to work on water supply to tanks on Lois A venue and pressurc
pumps or valves on the unincorporatcd__Collie~S_o_ll~_t) side. _
I__R~~~]~
1\1 et Goal
- ----_.~-- "---~- - .----.
2
Exceeded Goal
3
----.,-.-----
f
;/
7
David Jackson Performance Evaluation
October 1, 2007 to September 30, 2008
Goal: Actively market positive eRA activities, projects and prof,'Tams.
Agenda Item No. 14B
October 28, 2008
Page 47 of 49
Objective: Ensure CRA projects and programs are cited in local media outlets.
Strate2ies:
(1) Coordinate articles with Naples Daily News and area television stations.
(2) Provide press releases to local media outlets.
(3) Publish Advisory Board minutes on the CRA web site.
RESUL TS:
- Twenty (20) Naples Daily News and Collier Citizen articles have been published about the
CRA's activities and programs.
- Reporters from Naples Daily News and Collier Citizen routinely attend Advisory Board
meetings and interact with the public and advisory board members.
1-
Below Goal
1
r
f
Met Goal
2
Exceeded Goal
3
f-r~
Goal: Davis Boulevard Street Lighting Projcct.
Obiective: CRA partner with Collicr Transportation Division to install street lighting on Davis
Blvd from Airport Pulling Road to US41 (Tamiami Trail East).
Strate2ies:
(1) Coordinate with Transportation Division to provide CRA TlF funding to install lights.
(2) Hold informational meetings with the business along Davis Blvd to ensure awareness of the
proj ect and potential conflicts with customer access during the project.
(3) Provide a property owner feedback mechanism when unintentional damage occurs to private
property due to construction activities.
RESUL TS: CRA allocated $200,000 in TIF funds towards the project to ensure it was
completed in FY2008. At the time of this report, the 90-streetlight project is over 60% complete,
BClo~ GOal-=j
I
1_ ~~d;d Goal
Met Goal
2
8
David Jackson Performance Evaluation
October 1, 2007 to September 30,2008
Goal: Complete RFQ/RFP process - 17 acre mixed~use project.
f"I,genda Item No. 14B
October 28, 2008
Page 48 of 49
Ohiective: To select a developer or investment group to acquire and redevelop the eRA-owned
17 acrc parcel on Bayshore Drive.
Strate2ies:
(I) Develop a scope of work and conceptual set of design guidel incs to advertise for a
development team to redevelop the site.
(2) Advertise the RFQ/RFP. rcceive proposals and select a team.
RESULTS: The CRA has a set of design criterion for the site which was developed
through the public input process.
_ Also the eRA completed a proposallo designate part of the Bayshore Drive area as an art or
cultural district. which will facilitate the integration of the site into the district as a catalyst
project.
_ The economic outlook tumed sour at the end of 2006 and has continued its plummet
. downwards, Developers havc tabled approved projects and \vithdrew from proposed land
: development projects. Closc monitoring of the residential and commercial development market
i indicates it has not improved. Prospective developers, builders and investors are still shying
I away from new mixed use projects 1 ike the one proposed for the 17 acres.
_ An RFQ scope ohvork for a potential investor/developer to design conceptual site maps for
I the 17 acre mixed-use catalyst project site is in wor,k and will be released by Collier Purchasing
this fiscal year. Developer responses \vill indicate the status of mixed-use projects in
I development market place.__~_
Below Goal
1
~I
~._--
Met Goal
2
Exceeded Goal
3
/....-
9
IBAYSHORE
, GATEWAY
A TRIANGLE
Aaenda Item No. 14B
~ October 28, 2008
Page 49 of 49
(O"'...U....'T...llfloF...IIIIP.""'..., ....,..... y
eRA Board
CUlllrnlSSlonBr
James N. Coletta
C:omnlis~!orJer
Fied W. Coyle
'=~)nl!niSSIOner
Donna Fiala
Ct1airman
CommisSIoner
Frank Halas
CQmmlSSloner
f ,1m Henning
Advisory
Board
Chairman
Un,jsey Thomas
Vice-Chair
Jill Barry
r;i'llen Beatty
r\:OIl Fowle
Chuck Gunther
Maunce
Gutierrez
Steve Main
\.\.'illlarn r....1ears
Bruce Preole
CRA Staff
DavieJ l .JacKsDn
[ vecutive
D:rector
.Jean Jourdan
Projf:<:t Mana';jer
Sue r rone
Opel.llons
Analyst
Shirley Cian:l&
(lfh::-rfltlol-IS
Cco:'eJlllator
Collier County Community Redevelopmcnt Agency
3301 Tamiami Trail East
Naples, FL 341 ] 2
September 23, 2008
Dear CRA Commissioners,
I write this letter as Chairman of the Bayshore Gateway Triangle Local eRA
Advisory Board.
I fon-liard this lettcr at that time of the year when my task is to advise you how our
CRA Executive Director David Jackson is performing his assigncd duties and tasks.
Having served as a corporate chief executive officer for private companies, I have
had the experience of observing successful executives in carrying out their duties. David
Jackson has effectively operated the CRA office this last year during a time while the country
is experiencing a severe economic downturn, and we have realized positive achievements
because of his skilled hands-on management.
His honesty and work ethic is superior, and he also brings a vast visioning grasp of
how the eRA area is to grow. He has managed numerous community projects and has set the
stage for more positive growth when the Collier County economic market stabilizes and
begins its recovery.
David Jackson has worked closely with your advisory board to develop significant
short and long-ternl programs with tremendous potential. He has developed strategies for
those programs that will bring many improvements to th is blighted area.
The Bayshore Gateway Triangle Local Advisory Board recognizes the fact that every
day hc exceeds our expcctations. As Chairman of your CRA advisory board I look forward to
working with you in the next fiscal year.
Sincerely Yours,
/(~~
Lindsey Thomas
Chairman
____.___u_______ ____ ___.__._._~__________.. ~--____"___'~_____,__'_m.___..____
4069 Bayshore Drive, Suite 1 . f'Japles, Florida 34112
P: (239) 6431115 . F (239) 775-4456
www.colliercra.com