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TDC Agenda 07/29/2019COLLIER COUNTY Tourist Development Council AGENDA July 29, 2019 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Andy Solis, Chair Clark Hill, Vice-Chair Susan Becker Amanda Cox Nancy Kerns Kathleen Brock Edward (Ski) Olesky Councilor Victor Rios Councilwoman Michelle McLeod All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. July 2019 Collier County Tourist Development Council Page 2 Printed 7/25/2019 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. June 24, 2019 TDC Meeting Minutes 5. Presentations 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management B. Beach Park Facilities C. Tourism Division 7. New Business A. Recommendation to approve Agreements No. 19CO2 and No. 19CO3 with the Florida Department of Environmental Protection Bureau of Beaches and Coastal Systems for Hurricane Irma Recovery Projects for the Collier County Beaches and make a finding that this item promotes tourism. B. Recommendation to approve First Amendment to Agreement #17-7229-WV, “Sports Facilities Assessment,” with Hunden Strategic Partners, Inc., and make a finding that this expenditure promote tourism. C. Recommend approval of Tourist Development Tax Promotion funding to support the upcoming Alligator Alley Softball Challenge Tournament October 5-6, 2019 up to $5,500, the Florida Fire Columbus Day Classic Soccer Tournament October 12-13, 2019 up to $6,850, and the International Series Soccer Qualifier October 26-27, 2019 up to $25,100 for a grand total of $37,450 and make a finding that these expenditures promote tourism. 8. Old Business A. Tourist Development Tax Funds FY 19 Third Quarter Financial Review July 2019 Collier County Tourist Development Council Page 3 Printed 7/25/2019 9. Council Member Discussion 10. Marketing Partner Reports A. Marketing Partner Reports 11. Tourism Staff Reports A. Tourism Staff Reports 12. Detailed Staff Reports A. Detailed Staff Reports 13. Next Scheduled Meeting A. Next Meeting Date - September 23, 2019 14. Adjournment 07/29/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.B.1 Item Summary: June 24, 2019 TDC Meeting Minutes Meeting Date: 07/29/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 07/22/2019 12:15 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 07/22/2019 12:15 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 07/22/2019 12:16 PM Tourism Jack Wert Director Completed 07/22/2019 3:28 PM County Manager's Office Sean Callahan Executive Director Completed 07/22/2019 3:29 PM County Attorney's Office Colleen Greene Attorney Review Completed 07/22/2019 3:45 PM Tourist Development Council Jack Wert Meeting Pending 07/29/2019 9:00 AM 4.B.1 Packet Pg. 4 June 24, 2019 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, June 24, 2019 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building “F” of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Andy Solis (Excused) Vice Chairman: Clark Hill Victor Rios Susan Becker Ed (Ski) Olesky Michelle McLeod Nancy Kerns Kathleen Brock Amanda Cox ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Manager, Coastal Zone Management Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator Barry Williams, Director, Parks and Recreation Michelle Arnold, Director, Public Transit and Neighborhood Enhancement 4.B.1.a Packet Pg. 5 Attachment: June 24 (9650 : June 24, 2019 TDC Meeting Minutes) June 24, 2019 2 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order – Commissioner Solis Vice Chairman Hill called the meeting to order at 9:00 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. Amanda Cox was welcomed as new Member of the Council. 4. Agenda and Minutes A. Changes and Approval of Today’s Agenda Mr. Olesky moved to approve the Agenda. Second by Mr. Rios. Carried unanimously 8 – 0. B. Approval of prior TDC Meeting Minutes 1. Regular Meeting May 30, 2019 Ms. Becker moved to approve the minutes of the May 30, 2019 meeting as presented. Second by Ms. McLeod. Carried unanimously 8 – 0. 5. Presentations/Public Comment - (3 minutes each) A. 2019 US Open Pickleball Presentation Terry Graham presented the PowerPoint “US Open Pickleball Championships” highlighting: • The event took place from April 27th – May 4th with participation by amateur and professional players and over 10,000 visitors throughout the 7 day event. • The event was subject to national broadcast by CBS Sports reaching a potential of 50M subscribers with six, 60 second commercials featuring the Naples, Marco Island Everglades area. • The region was also featured on an advertising billboard during the broadcast 12 times. • There was more than 30 hours of live steaming on the Pickleball Channel throughout the week long event. • The Pickleball Channel continues to post matches with nearly 1.0M views on the service. • Pickleball Players travel to Naples year round to visit the Pickleball Championships courts with 4,286 Daily Pickleball Play Passes sold (not including Saturday and Sunday and afternoon play). • The average stay is 3 nights (totaling 12,858 room nights) with individuals staying in hotels (25%), Friends/Family (26%), Personal Home (23%), Air B&B or VRBO (20%) and RV Parks (6%). • Future projects include power supply improvements and eliminating the generators; construction of 10 additional courts; WIFI, water and bathroom upgrades, etc. • Surveys are conducted with 18 percent reporting some form of dissatisfaction. The concerns center on the concessions, bathrooms and parking. Measures will be taken to address the concerns. B. Beach Bus Presentation Ms. Arnold presented the PowerPoint “2018 – 2019 Beach Bus” highlighting: 4.B.1.a Packet Pg. 6 Attachment: June 24 (9650 : June 24, 2019 TDC Meeting Minutes) June 24, 2019 3 • The service ran from November – April (92 days) with 2 Routes utilizing one bus each for a total of 6,737 passengers. • The ridership increased dramatically over the previous 2 years due to changes in routes and marketing endeavors. • Route 1 was more popular with 80 percent of the riders utilizing the service. • The 3 year matching grant from the State expired in 2019 and due to financial constraints, the second route on the south end will be eliminated and the number of buses reduced from 2 to 1. • Staff continues to seek marketing support from the TDC During Council discussion, the following was noted: • Although the ridership is low in November and December, past years’ events (2017 and 2018) experienced during the timeframe potentially impacted demand (Hurricane Irma and Red Tide outbreaks). • The service during this period will continue to determine if trends change and to ensure a consistent product is available in the marketplace given historically the beaches experience a high volume of use in November and December. • Customer surveys are available for feedback via a hanging QR tag on the handrails. Other feedback is garnered by bus drivers, staff conversations with users or a user contacting staff directly with recommendations. • The service is marketed via hotel TV broadcasts, digital ads, bus wrappings and driver interaction with the public. • Parking is an issue for the users (especially for Route 2 on the south end) and Staff continues to seek partnerships with local business for the use of facilities to enhance the opportunities for those who wish to use the service. Mr. Wert noted: • PT&NE Staff should apply for any applicable TDC funding to help promote the service. • Consideration should be given to adding questions to their survey to determine if those using the service are local residents or tourists. • It would be beneficial to develop a permanent location for the QR code for those interested in providing feedback. 6. Consent Agenda All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s) will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management None B. Beach Park Facilities None C. Tourism Division None 7. New Business A. Progress Update on USACE Feasibility Study Update 4.B.1.a Packet Pg. 7 Attachment: June 24 (9650 : June 24, 2019 TDC Meeting Minutes) June 24, 2019 4 Mr. McAlpin provided the update noting: • The US Army Corps of Engineers is funding a $3M study to develop a plan to minimize storm risk damage for the beach and back bays in the County. • The projects proposed in the plan would be implemented via a 50 year grant and include the Marco Island area. • The goal is to develop the most feasible maximum height and width of the beaches and will include both structural and non structural options required to reach the desired outcome. • Once the potential options have been developed, they will be modeled to determine their effectiveness so the best measures may be selected. • The plan is anticipated to be completed by January of 2020. at which point it will be submitted to USACE administration officials for approval. • The USACE will be convening a workshop on September 19, 2019 at the BCC room to provide an update on plan. • Staff anticipates the measures will begin to be implemented in 2024 via a major beach renourishment project. B. Review the preliminary results of the 2019 Annual Beach Monitoring Report and Staff’s Recommendations. Mr. McAlpin reported: • The 2019 beach renourishment projects include the Clam Pass and Park Shore beaches to be completed via a truck haul project in November. • The 2021 projects include renourishment of Vanderbilt Beach. • The City of Naples beaches are slated for renourishment in 2022. • These projects are anticipated to provide sufficient beach conditions until the major project is undertaken in 2024. C. Recommend approval of Tourist Development Tax Promotion funding to support the upcoming Publix Labor Day Soccer tournament August 31-September 2, 2019 up to $12,100.00 and the Naples Kickoff Soccer Tournament September 21-22, 2019 up to $6,100.00 for a grand total of $18,200 and make a finding that these expenditures promote tourism. Mr. Wert presented the Executive Summary. Mr. Rios moved to recommend the Board of County Commissioners approve Tourist Development Tax Promotion funding to support the upcoming Publix Labor Day Soccer tournament August 31 - September 2, 2019 up to $12,100.00 and the Naples Kickoff Soccer Tournament September 21-22, 2019 up to $6,100.00 for a grand total of $18,200 and finds these expenditures promote tourism. Second by Ms. Kerns. Carried unanimously 8 – 0. D. Recommendation to review Tourist Development Tax Grant Applications and provide recommendations for FY 20 Category B Marketing & Events ($70,550) and Category C-2 Non- County Owned/Operated Museums ($946,521) and make a finding that these expenditures promote tourism. Mr. Wert presented the Executive Summary for the following Grant requests for Category B: Artis Naples - $50,000.00 Kathleen van Bergen, CEO was present noting the funds are to be allocated as follows: $15,000 to be spent in 2019 for the 2020 event and $35,000 spent in late 2020 to promote the 2021 event. Gulfshore Opera – $15,000.00 4.B.1.a Packet Pg. 8 Attachment: June 24 (9650 : June 24, 2019 TDC Meeting Minutes) June 24, 2019 5 Michelle Westley, Operations Manager was present noting the funds requested are to promote the 2019-2020 lineup of productions and concerts and is pursuing grants from other sources as well. Naples AACA - $5,550.00 Yvonne Rose was present noting the funds are requested to promote the Antique Auto Show at the Naples Depot in April 2020. Ms. Becker moved to recommend the Board of County Commissioners approve FY 20 Category B Marketing & Events ($70,550) as recommended by Staff (Artis Naples $50,000, Gulfshore Opera $15,000 and Naples AACA $5,550) and finds the expenditures promote tourism. Second by Ms. Kerns. Carried unanimously 8 – 0. Mr. Wert presented the following Grant Requests for Category C-2 Artis Naples $250,000.00 Kathleen van Bergen, CEO was present noting the funds requested are for promotion of the “Monet to Matisse: French Masterworks from the Dixon Gallery and Gardens” from late November 2109 to March of 2020. Holocaust Museum and Education Center of Southwest Florida - $50,000.00 Susan Suarez, CEO was present noting the funds requested are for exhibit acquisition and promotional series of three exhibits, “The Inaugural Year Exhibits Project” as the museum is being relocated to a property they purchased Naples Botanical Garden - $150,000.00 Donna McGinnes, CEO was present noted the funds requested are for the holiday exhibits “Nightlights in the Garden” and “Fall Walk.” Golisano Children’s Museum of Naples - $326,100.00 Karysia Demarest, Executive Director was present noting the funds requested are for acquisition and promotion of exhibits including “Paw Patrol,” Wild Kratts: Creature Power,” “Castle Builder – Lego” and additional exhibits. Naples Zoo - $170,421.00 Jack Mulvaney, CEO was present noting the funds requested are for renting and promoting the traveling exhibit “National Geographic Photo Art.” Mr. Wert reported there will be slightly less than $1M of unencumbered funds remaining in the account (approximately) following the awarding of these grants. Ms. Becker moved to recommend the Board of County Commissioners approve FY 20 Category C-2 Non-County Owned/Operated Museums in the amount of $946,521.00 (Artis Naples $250,000.00, Holocaust Museum of Southwest Florida, Inc. - $50,000.00, Naples Botanical Garden - $150,000.00, Golisano Children’s Museum - $326,100.00 and the Naples Zoo - $170,421.00) and finds the expenditures promote tourism. Second by Mr. Rios. Carried unanimously 8 – 0. 8. Old Business A. Report on current parking attendant processing of Collier County Beach Stickers and paid parking at Collier County Beach Park Facilities. 4.B.1.a Packet Pg. 9 Attachment: June 24 (9650 : June 24, 2019 TDC Meeting Minutes) June 24, 2019 6 Mr. Williams submitted the report to the Council for informational purposes per last month’s request. 9. Council Member Discussion Ms. Brock reported Everglades City will hold their July 4th event on June 29th and the Everglades National Park has engaged a new concessionaire who will be adding houseboats and tent rentals. Ms. Cox reported she attended the Incentive Research Foundation 2019 annual summit in Miami this past week and Collier County will be hosting the event in 2021. 10. Marketing Partner Reports These reports (Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing, Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website Activity, Digital & Social Media- Paradise Advertising, Book Direct, County Museums) are provided to TDC members on the digital link above to the County website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. A. Research Data Services – Jack Wert Klages Research & Research Data Services, Inc. - Research Report B. Paradise Advertising – Jennifer Adams/Amber de Lisser Paradise Advertising and Marketing, Inc – Marketing Report C. Lou Hammond Group - Jonell Modys “Lou Hammond Group and CVB PR Team Public Relations Report” D. Collier County Tourist Tax Collections – Jack Wert “Collier County Tax Collector Tourist Tax Collections” E. Miles Partners – Website Activity “Web Site Analytics” F. Digital & Social Media- Paradise Advertising and Zebra Brazil “Brazil Social Media Marketing” G. Atilus – Search Engine Optimization “Digital/Social Media Marketing” 11.Tourism Staff Reports These activity reports (Tourism Staff Reports - Director, Group Sales, Leisure & Travel Trade Sales, Special Markets, Sports Marketing, Public Relations & Communications, Film Office, International Representatives, Visitor Centers) are provided to TDC members on a digital link to the County website and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. A. Director – Jack Wert B. Group Sales C. Leisure and Travel Trade Sales 4.B.1.a Packet Pg. 10 Attachment: June 24 (9650 : June 24, 2019 TDC Meeting Minutes) June 24, 2019 7 D. Sports Marketing E. Public Relations & Communications F. Film Office – Jack Wert G. International Representatives H. Visitor Centers I. County Museums – Amanda Townsend 12. Detailed Staff Reports A. Detailed Staff Reports Submitted 13. Next Scheduled Meeting Date/Location – July 29, 2019 – 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the chair at 11:50 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL _________________________________ Chairman, Commissioner Andy Solis These minutes approved by the Board/Committee on _________________ as presented ________ or as amended ___________. 4.B.1.a Packet Pg. 11 Attachment: June 24 (9650 : June 24, 2019 TDC Meeting Minutes) 07/29/2019 EXECUTIVE SUMMARY Recommendation to approve Agreements No. 19CO2 and No. 19CO3 with the Florida Department of Environmental Protection Bureau of Beaches and Coastal Systems for Hurricane Irma Recovery Projects for the Collier County Beaches and make a finding that this item promotes tourism. OBJECTIVE: To execute Agreements No. 19CO2 and No. 19CO3 with the Florida Department of Environmental Protection (FDEP) Bureau of Beaches and Coastal Systems for Hurricane Irma Recovery Projects on Collier County Beaches. CONSIDERATIONS: Hurricane Irma made landfall on September 10, 2017 causing beach and dune erosion along Collier County Beach Nourishment in Collier County. The 2018 Florida Legislature provided funds to assist count counties with beach and dune restoration projects. FDEP developed the 2018 Hurricane Irma Supplemental Funding Plan for Florida’s beach and dune system to distribute these funds. FDEP has determined that 100% (percent) of the non-federal Project cost is eligible for state cost sharing. FDEP’s financial obligation shall not exceed the sum of $1,917,724 for Collier County Beach (19CO2) and $244,943 for South Marco Island Beach (19CO3). FISCAL IMPACT: Funds in the amount of $2,162,667 may be reimbursed by FDEP for design and construction of the Hurricane Irma Recovery Projects at Collier County Beaches. GROWTH MANAGEMENT IMPACT: There is no impact to the growth management plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: At the July 11, 2019 Coastal Advisory Committee this item was unanimously recommended for approval by an 9 to 0 vote. On July 29, 2019 the Tourist Development Council will review this item for recommendation for approval. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve Agreements No: 19CO2 and No. 19CO3 with the Florida Department of Environmental Protection Bureau of Beaches and Coastal Systems for the Hurricane Irma Recovery Projects and make a finding that this item promotes tourism. Prepared by: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management Division ATTACHMENT(S) 1. 19CO2 Agreement with Legal (PDF) 2. 19CO3 Agreement with Legal (PDF) 7.A Packet Pg. 12 07/29/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.A Doc ID: 9563 Item Summary: Recommendation to approve Agreements No. 19CO2 and No. 19CO3 with the Florida Department of Environmental Protection Bureau of Beaches and Coastal Systems for Hur ricane Irma Recovery Projects for the Collier County Beaches and make a finding that this item promotes tourism. Meeting Date: 07/29/2019 Prepared by: Title: Accountant – Capital Project Planning, Impact Fees, and Program Management Name: Gail Hambright 07/15/2019 9:57 AM Submitted by: Title: Division Director - IF, CPP & PM – Capital Project Planning, Impact Fees, and Program Management Name: Amy Patterson 07/15/2019 9:57 AM Approved By: Review: Growth Management Department Judy Puig Additional Reviewer Completed 07/16/2019 8:08 AM Tourism Kelly Green Tourism Division Completed 07/22/2019 11:40 AM Tourism Jack Wert Director Completed 07/22/2019 11:49 AM County Manager's Office Sean Callahan Executive Director Completed 07/22/2019 1:34 PM County Attorney's Office Colleen Greene Attorney Review Completed 07/22/2019 3:44 PM Tourist Development Council Jack Wert Meeting Pending 07/29/2019 9:00 AM 7.A Packet Pg. 13 7.A.1 Packet Pg. 14 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 15 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 16 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 17 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 18 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 19 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 20 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 21 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 22 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 23 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 24 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 25 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 26 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 27 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 28 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 29 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 30 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 31 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 32 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 33 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 34 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 35 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 36 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 37 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 38 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 39 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 40 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 41 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 42 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 43 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.1 Packet Pg. 44 Attachment: 19CO2 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2 Packet Pg. 45 Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2 Packet Pg. 46 Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2 Packet Pg. 47 Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2 Packet Pg. 48 Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2 Packet Pg. 49 Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2 Packet Pg. 50 Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2 Packet Pg. 51 Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2 Packet Pg. 52 Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2 Packet Pg. 53 Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2 Packet Pg. 54 Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2 Packet Pg. 55 Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2 Packet Pg. 56 Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2 Packet Pg. 57 Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2 Packet Pg. 58 Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2 Packet Pg. 59 Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2 Packet Pg. 60 Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2 Packet Pg. 61 Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2 Packet Pg. 62 Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2 Packet Pg. 63 Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2 Packet Pg. 64 Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2 Packet Pg. 65 Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2 Packet Pg. 66 Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2 Packet Pg. 67 Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2 Packet Pg. 68 Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2Packet Pg. 69Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2 Packet Pg. 70 Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2Packet Pg. 71Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2 Packet Pg. 72 Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2 Packet Pg. 73 Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 7.A.2 Packet Pg. 74 Attachment: 19CO3 Agreement with Legal (9563 : Amendments 19CO2 19CO3) 07/29/2019 EXECUTIVE SUMMARY Recommendation to approve First Amendment to Agreement #17-7229-WV, “Sports Facilities Assessment,” with Hunden Strategic Partners, Inc., and make a finding that this expenditure promote tourism. OBJECTIVE: To approve an Amendment to an existing Agreement to allow for consultant work in the phasing of the design, build and operations of the recently approved Collier County Sports Complex. CONSIDERATIONS: On October 10, 2017 (Agenda Item 16.F.7), the County approved Agreement #17-7229-WV (the “Agreement”) with Hunden Strategic Partners, Inc. (the “Consultant”), to perform consultant work in the phasing of the design, build and operations of the Collier County Sports Complex for the annual lump sum amount of $34,500, reimbursable upon completion of services upon receipt of signed estimates and accompanying invoices. The attached First Amendment to the Agreement increases the total annual expenditure for consulting services per County Fiscal Year to $35,500. In addition, the Amendment adds an additional consulting position of Principal Strategist (at an hourly rate of $285) and five dollar an hour increases to each of the Consultant’s previously approved personnel classifications. The addition of the Principal Analyst position is for Hunden president, Rob Hunden; who has provided most of the work on the County’s behalf. Mr. Hunden’s position and hourly rate was in the Consultant’s proposal but was inadvertently left off the list of hourly rates attached to the current contract. The slight increase in rates for the other positions reflect the rates that Hunden is currently charging other clients for similar work. Based on staff’s due diligence, by comparing rates charged by other firms performing similar work, staff find these increases justified. Additionally, the work the Consultant has provided for the County to date is an integral part of the historical data staff is using for all the planning and design for the Collier County Sports Complex. It is in the best interest of the Co unty to continue working with the Consultant at these slightly increased hourly rates to provide oversight on this important construction project. The Consultant will perform tasks on an as needed basis upon approval of each project scope under the terms of this agreement and will present its findings as needed to County Staff, who will in turn report those findings to the County Commission. FISCAL IMPACT: Funding for this additional scope of consulting services by Hunden Strategic Partners of up to $35,500 is in the BCC requested Tourism Division FY 20 budget in Fund 184, Contractual Services. This amount reflects a 3% increase on hourly rates for Hunden staff for this service. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended approval of this item 8-0 at the September 24, 2018 meeting. LEGAL CONSIDERATIONS: This item is approved as to form and legality, and requires majority vote for Board approval.-SRT RECOMMENDATION: To approve the First Amendment to Contract #17-7229-WV Sports Facilities Assessment with Hunden Strategic Partners, Inc., authorize the Chairman to sign the attached Amendment and make a finding that this expenditure promote tourism. Prepared by: Jack Wert, Tourism Director 7.B Packet Pg. 75 07/29/2019 ATTACHMENT(S) 1. First Amendment Sports Facilities CAO approved (PDF) 2. 17-7229WVHundenStrategic_Contract_20190723162557.863_X (PDF) 7.B Packet Pg. 76 07/29/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.B Doc ID: 9666 Item Summary: Recommendation to approve First Amendment to Agreement #17-7229-WV, “Sports Facilities Assessment,” with Hunden Strategic Partners, Inc., and make a finding that this expenditure promote tourism. Meeting Date: 07/29/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 07/23/2019 12:42 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 07/23/2019 12:42 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 07/23/2019 12:43 PM Tourism Jack Wert Director Completed 07/23/2019 12:45 PM County Manager's Office Sean Callahan Executive Director Completed 07/24/2019 8:02 AM County Attorney's Office Colleen Greene Attorney Review Completed 07/24/2019 9:18 AM Tourist Development Council Jack Wert Meeting Pending 07/29/2019 9:00 AM 7.B Packet Pg. 77 7.B.1 Packet Pg. 78 Attachment: First Amendment Sports Facilities CAO approved (9666 : Amendment to Contract 17-7229 WV) 7.B.1 Packet Pg. 79 Attachment: First Amendment Sports Facilities CAO approved (9666 : Amendment to Contract 17-7229 WV) 7.B.1 Packet Pg. 80 Attachment: First Amendment Sports Facilities CAO approved (9666 : Amendment to Contract 17-7229 WV) 7.B.2Packet Pg. 81Attachment: 17-7229WVHundenStrategic_Contract_20190723162557.863_X (9666 : Amendment to Contract 17-7229 WV) 7.B.2Packet Pg. 82Attachment: 17-7229WVHundenStrategic_Contract_20190723162557.863_X (9666 : Amendment to Contract 17-7229 WV) 7.B.2Packet Pg. 83Attachment: 17-7229WVHundenStrategic_Contract_20190723162557.863_X (9666 : Amendment to Contract 17-7229 WV) 7.B.2Packet Pg. 84Attachment: 17-7229WVHundenStrategic_Contract_20190723162557.863_X (9666 : Amendment to Contract 17-7229 WV) 7.B.2Packet Pg. 85Attachment: 17-7229WVHundenStrategic_Contract_20190723162557.863_X (9666 : Amendment to Contract 17-7229 WV) 7.B.2Packet Pg. 86Attachment: 17-7229WVHundenStrategic_Contract_20190723162557.863_X (9666 : Amendment to Contract 17-7229 WV) 7.B.2Packet Pg. 87Attachment: 17-7229WVHundenStrategic_Contract_20190723162557.863_X (9666 : Amendment to Contract 17-7229 WV) 7.B.2Packet Pg. 88Attachment: 17-7229WVHundenStrategic_Contract_20190723162557.863_X (9666 : Amendment to Contract 17-7229 WV) 7.B.2Packet Pg. 89Attachment: 17-7229WVHundenStrategic_Contract_20190723162557.863_X (9666 : Amendment to Contract 17-7229 WV) 7.B.2Packet Pg. 90Attachment: 17-7229WVHundenStrategic_Contract_20190723162557.863_X (9666 : Amendment to Contract 17-7229 WV) 7.B.2Packet Pg. 91Attachment: 17-7229WVHundenStrategic_Contract_20190723162557.863_X (9666 : Amendment to Contract 17-7229 WV) 7.B.2Packet Pg. 92Attachment: 17-7229WVHundenStrategic_Contract_20190723162557.863_X (9666 : Amendment to Contract 17-7229 WV) 7.B.2Packet Pg. 93Attachment: 17-7229WVHundenStrategic_Contract_20190723162557.863_X (9666 : Amendment to Contract 17-7229 WV) 7.B.2Packet Pg. 94Attachment: 17-7229WVHundenStrategic_Contract_20190723162557.863_X (9666 : Amendment to Contract 17-7229 WV) 7.B.2Packet Pg. 95Attachment: 17-7229WVHundenStrategic_Contract_20190723162557.863_X (9666 : Amendment to Contract 17-7229 WV) 7.B.2Packet Pg. 96Attachment: 17-7229WVHundenStrategic_Contract_20190723162557.863_X (9666 : Amendment to Contract 17-7229 WV) 7.B.2Packet Pg. 97Attachment: 17-7229WVHundenStrategic_Contract_20190723162557.863_X (9666 : Amendment to Contract 17-7229 WV) 7.B.2Packet Pg. 98Attachment: 17-7229WVHundenStrategic_Contract_20190723162557.863_X (9666 : Amendment to Contract 17-7229 WV) 7.B.2Packet Pg. 99Attachment: 17-7229WVHundenStrategic_Contract_20190723162557.863_X (9666 : Amendment to Contract 17-7229 WV) 7.B.2Packet Pg. 100Attachment: 17-7229WVHundenStrategic_Contract_20190723162557.863_X (9666 : Amendment to Contract 17-7229 WV) 7.B.2Packet Pg. 101Attachment: 17-7229WVHundenStrategic_Contract_20190723162557.863_X (9666 : Amendment to Contract 17-7229 WV) 7.B.2Packet Pg. 102Attachment: 17-7229WVHundenStrategic_Contract_20190723162557.863_X (9666 : Amendment to Contract 17-7229 WV) 07/29/2019 EXECUTIVE SUMMARY Recommend approval of Tourist Development Tax Promotion funding to support the upcoming Alligator Alley Softball Challenge Tournament October 5-6, 2019 up to $5,500, the Florida Fire Columbus Day Classic Soccer Tournament October 12-13, 2019 up to $6,850, and the International Series Soccer Qualifier October 26-27, 2019 up to $25,100 for a grand total of $37,450 and make a finding that these expenditures promote tourism. OBJECTIVE: To attract visitors to Collier County through Sports Tourism. CONSIDERATIONS: Collier County is scheduled to host the following events in October 2019. The projected hosting costs are based on the event funding application request and the projected room nights from the event provided by the event organizer. Event expenditures are the responsibility of the event organizer to pay. The Tourism Division proposes to reimburse the event organizer for field rental costs, and operation support expenses based on room night visitation delivered to Collier County from the event participants and fans. These expenditures are authorized to be reimbursed through the BCC approved Sports Assistance Program. Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount of recommended funding. We use a targeted acquisition cost of fifteen dollars per room night, which is a sports tourism industry standard. Funding for sports tourism events is subject to TDC recommendation and Board approval. Alligator Alley Softball Challenge Tournament will take place October 5-6, 2019 at the North Collier Regional Park. This is the first year for this event. The event is projected to attract 500 athletes and is projected to generate 250 room nights in Collier County hotels, direct spending of $126,682 and TDT revenue of $1,875. The expenses to be paid for the event will be assistance with facility rental up to $2,000 and $1,750 for operating expenses, based on 250 room nights, and up to $1,750 in park staff overtime which will be paid directly to Parks and Recreation by the CVB. First Year Projected 2019 2018 Direct Spending $126,682 No Tournament TDT $1,875 No Tournament Rooms 250 No Tournament Acquisition Cost $15.00 (for $3,750) No Tournament Florida Fire Juniors Columbus Day Classic Soccer Tournament will take place October 12-13, 2019 at the North Collier Regional Park. This is the ninth year for the event. The event has previously been a local tournament, but Florida Fire is partnering with a tournament promoter to bring in additional teams from outside the area. The event is projected to attract 950 athletes and is projected to generate 350 room nights in Collier County hotels, direct spending of $201,338 and TDT revenue of $2,625. The expenses to be paid for the event will be assistance with facility rental up to $3,200, event operational assistance up to $2,050 totaling up to $5,250 in reimbursable expenses based on 350 room nights. Up to $1,600 in park staff overtime will be paid directly to Parks and Recreation by the CVB. First Year Projected 2019 2018 Direct Spending $201,338 Local Tournament TDT $2,625 Local Tournament Rooms 350 Local Tournament 7.C Packet Pg. 103 07/29/2019 Acquisition Cost $15.00 (for $5,250) Local Tournament Soccer Skills International Series Qualifier Soccer Tournament will take place October 26-27, 2019 at the North Collier Regional Park. This is the first year for the event. The International Series Qualifier rewards winners of each age bracket with a trip to compete in an international tournament in Europe including the countries of Spain, England, and Italy. The event is projected to attract 2,300 athletes and is projected to generate 1,500 room nights in Collier County hotels, direct spending of $737,841 and TDT revenue of $11,250. The expenses to be paid for the event will be assistance with facility rental up to $5,700, event operational assistance up to $16,800 totaling up to $22,500 in reimbursable expenses based on 1,500 room nights. Up to $2,600 in park overtime staff will be paid directly to Parks and Recreation by the CVB. First Year Projected 2019 2018 Direct Spending $737,841 No Tournament TDT $11,250 No Tournament Rooms 1,500 No Tournament Acquisition Cost $15.00 (for $22,500) No Tournament FISCAL IMPACT: Funding for these three events totaling up to $31,500 and Park staff overtime totaling up to $5,950 is available in Fund 184 in the Tourism Division FY 19 budget for support of sports events. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: For the Tourist Development Council to recommend approval of Tourist Development Tax Promotion funding to support the upcoming Alligator Alley Softball Challenge Tournament October 5-6, 2019 up to $5,500, the Florida Fire Columbus Day Classic Soccer Tournament October 12-13, 2019 up to $6,850, and the International Series Soccer Qualifier October 26 -27, 2019 up to $25,100 for a grand total of $37,450 and make a finding that these expenditures promote tourism. Prepared by: James Hanrahan, Interim Sports Development Manager ATTACHMENT(S) 1. Oct Applications (PDF) 7.C Packet Pg. 104 07/29/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.C Doc ID: 9661 Item Summary: Recommend approval of Tourist Development Tax Promotion funding to support the upcoming Alligator Alley Softball Challenge Tournament October 5-6, 2019 up to $5,500, the Florida Fire Columbus Day Classic Soccer Tournament October 12-13, 2019 up to $6,850, and the International Series Soccer Qualifier October 26-27, 2019 up to $25,100 for a grand total of $37,450 and make a finding that these expenditures promote tourism. Meeting Date: 07/29/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 07/23/2019 8:17 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 07/23/2019 8:17 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 07/23/2019 8:17 AM Tourism Jack Wert Director Completed 07/23/2019 8:39 AM County Manager's Office Sean Callahan Executive Director Completed 07/23/2019 11:09 AM County Attorney's Office Colleen Greene Attorney Review Completed 07/23/2019 11:29 AM Tourist Development Council Jack Wert Meeting Pending 07/29/2019 9:00 AM 7.C Packet Pg. 105 7.C.1 Packet Pg. 106 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 107 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 108 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 109 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 110 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 111 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 112 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 113 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 114 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 115 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 116 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 117 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 118 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 119 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 120 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 121 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 122 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 123 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 124 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 125 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 126 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 127 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 128 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 129 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 130 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 131 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 132 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 133 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 134 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 135 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 136 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 137 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 138 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 139 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 140 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 141 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 142 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 143 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 144 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 145 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 146 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 7.C.1 Packet Pg. 147 Attachment: Oct Applications (9661 : Sports Event Funding Requests - October) 07/29/2019 EXECUTIVE SUMMARY Tourist Development Tax Funds FY 19 Third Quarter Financial Review OBJECTIVE: Review of Tourist Development Tax funds FY 19 Third Quarter budget to actual financial reports. CONSIDERATIONS: The financial position of all funds that the Tourist Development Council (TDC) oversees is reviewed on a quarterly basis in accordance with County Ordinance 92-60, as amended. The attached report is presented in a budget to actual format. This format is derived from the County’s SAP financial accounting system. The FY 19 third quarter report (through June 30, 2 019) is provided in a budget to actual format and includes the nine TDC funds. The first section of the report provides summarized reporting with a high -level roll-up of TDT funds revenue and expenditures. Reported TDT revenue includes revenue recorded through June 30, 2019 equating to the monthly TDT revenue summary report dated May 31, 2019. The next section of the report provides a more detailed fund by fund comparison of revenues and exp enses, The third section provides capital project reporting. This section is organized by fund (Beach Park Facilities (183), Beach Renourishment (195) & TDC Capital Project (758)) with a project orientation. The final section of the report provides commitment item detail reporting. Beach Engineering and Project Management Fund (185), TDC Program Management Fund (194) and Museum Fund (198) all have payroll budgets that are expended in a regular monthly pattern. The Fund (184) budget, TDC Marketing and Promotions, is substantially encumbered and looks to be on track to expend 90% of its amended budget. Fund (196), the TDC Catastrophe Recovery Fund, by policy provides a $1,500,000 emergency promotion reserve. As part of the Post Red Tide recovery effort the Board authorized the expenditure of $250,000 for promotion and advertising efforts to expedite tourism recovery. Capital project funds (183, 195 and 758) do not necessarily expend funds in a regular periodic pattern. These funds are best evaluated on a project-by-project basis focusing on project cycle milestones and achieving individual project schedules. The FY 19 Tourist Development Tax (TDT) revenue budget is $27,926,600. Through the reporting period TDT collections are almost 6% ahead of budget. Carry forward (cash beginning balance) is included in the actual revenue column for each fund. Overall, financial activity through the third quarter of FY 19 is reasonably consistent with the approved budget for the Tourism Division. FISCAL IMPACT: This item is for review and comment with no financial impact. RECOMMENDATION: Staff requests the TDC review the Third Quarter FY 19 Financial report. This item is for information only. Prepared by: Jack Wert, Tourism Director ATTACHMENT(S) 1. 3rd Qtr FY19 Combined 7-15-19 (PDF) 8.A Packet Pg. 148 07/29/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 8.A Doc ID: 9653 Item Summary: Tourist Development Tax Funds FY 19 Third Quarter Financial Review Meeting Date: 07/29/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 07/22/2019 1:58 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 07/22/2019 1:58 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 07/22/2019 1:59 PM Tourism Jack Wert Director Completed 07/22/2019 2:17 PM County Manager's Office Sean Callahan Executive Director Completed 07/22/2019 3:30 PM County Attorney's Office Colleen Greene Attorney Review Completed 07/22/2019 3:45 PM Tourist Development Council Jack Wert Meeting Pending 07/29/2019 9:00 AM 8.A Packet Pg. 149     dŽƵƌŝƐƚĞǀĞůŽƉŵĞŶƚdĂdž&ƵŶĚƐ &zϮϬϭϵϯƌĚYƵĂƌƚĞƌƵĚŐĞƚƚŽĐƚƵĂůZĞƉŽƌƚ hŶĂƵĚŝƚĞĚ             ϳͲϭϱͲϭϵ 1 8.A.1 Packet Pg. 150 Attachment: 3rd Qtr FY19 Combined 7-15-19 (9653 : Quarterly Financial Review)      dŽƵƌŝƐƚĞǀĞůŽƉŵĞŶƚdĂdž&ƵŶĚƐ &zϮϬϭϵϯƌĚYƵĂƌƚĞƌƵĚŐĞƚƚŽĐƚƵĂůZĞƉŽƌƚ ^ƵŵŵĂƌLJ                 2 8.A.1 Packet Pg. 151 Attachment: 3rd Qtr FY19 Combined 7-15-19 (9653 : Quarterly Financial Review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acket Pg. 152 Attachment: 3rd Qtr FY19 Combined 7-15-19 (9653 : Quarterly Financial Review) COLLIER COUNTY TOURIST DEVELOPMENT TAX REVENUE Description Fund Adopted Budget Current Annual Forecast YTD Forecast YTD Actual Var to YTD Forecast Beach Facilities 183 1,000,000 1,060,000 842,728 871,820 29,092 TDC Promotion 184 9,520,000 10,211,201 7,452,417 8,172,288 719,871 Non-County Museums 193 532,200 564,132 448,500 463,958 15,458 TDC Admin 194 - - - - - Beach Renourishment 195 10,884,900 11,537,994 9,173,008 9,489,659 316,651 Disaster Recovery 196 - - - - - County Museums 198 2,000,000 2,000,000 1,706,285 1,871,169 164,884 TDC Capital 758 3,989,500 4,228,870 3,362,063 3,478,173 116,111 Gross Budget 27,926,600 29,602,197 22,985,000 24,347,067 1,362,066 Less 5% Rev Res (1,396,300)0.2%5.93% Net Budget 26,530,300 -0.5% Collections Month Reported Actual Cum YTD % Budget Collected to Date % over FY 18 Collections % over FY 17 Collections % over FY 16 Collections Oct 978,311 978,311 3.50% 15.25% 20.20% 23.11% Nov 1,196,379 2,174,691 7.79% -3.32% 12.89% 19.19% Dec 1,863,478 4,038,168 14.46% 13.68% 44.53% 41.11% Jan 2,965,748 7,003,917 25.08% 12.82% 49.04% 45.35% Feb 4,003,539 11,007,456 39.42% 6.29% 39.49% 25.72% Mar 4,441,519 15,448,975 55.32% 13.03% 34.74% 33.66% Apr 6,035,820 21,484,795 76.93% 5.94% 46.16% 40.52% May 2,862,272 24,347,067 87.18% 3.84% 29.99% 53.12% June 0 24,347,067 87.18% n/a n/a n/a July 24,347,067 87.18% n/a n/a n/a Aug 24,347,067 87.18% n/a n/a n/a Sept 24,347,067 87.18% n/a n/a n/a Total 24,347,067 24,347,067 YTD 8.19%37.94%36.54% Forecast 29,602,197 97.0%27,926,600 High Forecast Budget Comparison Month Reported 5 Yr History-Cum 5 Yr History- Monthly Budgeted Collections Actual Collections Budget to Actual Variance Forecast Oct 3.49% 3.49% 973,499 978,311 4,812 1,031,909 Nov 8.08% 4.59% 1,283,219 1,196,379 (86,839)1,360,212 Dec 13.96% 5.88% 1,641,478 1,863,478 221,999 1,739,967 Jan 22.25% 8.29% 2,316,248 2,965,748 649,500 2,455,223 Feb 35.38% 13.13% 3,665,409 4,003,539 338,130 3,885,333 Mar 50.47% 15.09% 4,215,103 4,441,519 226,416 4,468,009 Apr 69.87% 19.40% 5,418,380 6,035,820 617,440 5,743,483 May 79.50% 9.63% 2,689,044 2,862,272 173,228 2,850,386 June 85.60% 6.10% 1,703,481 0 1,805,690 July 90.44% 4.84% 1,351,739 0 1,432,844 Aug 95.59% 5.15% 1,438,279 0 1,524,575 Sept 100.00% 4.41% 1,230,721 0 1,304,566 Total 100.00% 100.0%27,926,600 24,347,067 2,144,687 29,602,197 99.30% 71363880014.36% FY 19 TDC Revenue Report 31-May-2019 $0.0 $1.0 $2.0 $3.0 $4.0 $5.0 $6.0 $7.0 OctNovDecJanFebMarAprMayJuneJulyAugSeptMillionsTourist  Development Tax Collection Curve  Budgeted Collections Actual Collections 7/16/201911:10 AM H:\Revenue Report\TDC 2 Receipts FY19 and Forward 8.A.1 Packet Pg. 153 Attachment: 3rd Qtr FY19 Combined 7-15-19 (9653 : Quarterly Financial Review)      dŽƵƌŝƐƚĞǀĞůŽƉŵĞŶƚdĂdž&ƵŶĚƐ &zϮϬϭϵϯƌĚYƵĂƌƚĞƌƵĚŐĞƚƚŽĐƚƵĂůZĞƉŽƌƚ ZĞǀĞŶƵĞΘdžƉĞŶƐĞďLJ&ƵŶĚ            4 8.A.1 Packet Pg. 154 Attachment: 3rd Qtr FY19 Combined 7-15-19 (9653 : Quarterly Financial Review) )XQG&RPP,WHP $GRSWHG%XGJHW $PHQGHG %XGJHW &RPPLWPHQW $FWXDO  (QF$FW 7'&%($&+3$5.)$&      5 (9(18(23(5$7,1*6XE     7285,67'(9(      29(51,*+7,17(5      ,1 9(670(17,17(         &2175,%87,21$1'75$16)(     75$16)5207$; &$55<)25:$5'*      &$55<)25:$5'2      1(*(675(9      7'&%($&+3$5.)$&  23(5$7,1*(;3(16(      &$3,7$/287/$<      *5$176$1''(%76(59,&( 75$16)(56      75$16)(5&2167      5 (6(59(6      7'&7285,6035202      5 (9(18(23(5$7,1*6XE     7285,67'(9(      )$5(%2;5 (9(18  29(51,*+7,17(5      ,1 9(670(17,17(      5(,0%)25&855(      &2175,%87,216      5(,0%)25&855(      &2175,%87,21$1'75$16)(     75$16)507      75$16)5207$; 5(,0%63(&5(9  &$55<)25:$5'*      &$55<)25:$5'2      1(*(675(9      7'&7285,6035202  23(5$7,1*(;3(16(      75$16)(56      75$16)(5&2167      7'&(1*,1((5,1*      5 (9(18(23(5$7,1*6XE     5(&25'6&+(&.6     29(51,*+7,17(5     ,1 9(670(17,17(     &2175,%87,21$1'75$16)(     75$16)507      &$55<)25:$5'*      1(*(675(9      7RXULVW'HYHORSPHQW7D[)XQGHG)XQGV %XGJHWWR$FWXDO5HSRUW6XPPDU\E\)XQG UG4XDUWHU)< &RPELQHGUG4WU 5 8.A.1 Packet Pg. 155 Attachment: 3rd Qtr FY19 Combined 7-15-19 (9653 : Quarterly Financial Review) )XQG&RPP,WHP $GRSWHG%XGJHW $PHQGHG %XGJHW &RPPLWPHQW $FWXDO  (QF$FW 7RXULVW'HYHORSPHQW7D[)XQGHG)XQGV %XGJHWWR$FWXDO5HSRUW6XPPDU\E\)XQG UG4XDUWHU)< 7'&(1*,1((5,1*  3(5621$/6(59,&(      23(5$7,1*(;3(16(      &$3,7$/287/$<      75$16)(56      5 (6(59(6     7'&086(80121&7<      5 (9(18(23(5$7,1*6XE      7285,67'(9(     29(51,*+7,17(5      ,1 9(670(17,17(      ,17(5(677$;&2      &2175,%87,21$1'75$16)(     75$16)5207$; &$55<)25:$5'*      1(*(675(9      7'&086(80121&7<   23(5$7,1*(;3(16(      *5$176$1''(%76(59,&(      75$16)(5&2167      5 (6(59(6      7'&$'0,1236      5 (9(18(23(5$7,1*6XE      )(0$)('(00*7  29(51,*+7,17(5      ,1 9(670(17,17(      5(,0%)253<(;      5(,0%)25&855(       &2175,%87,21$1'75$16)(     75$16)507      &$55<)25:$5'*      &$55<)25:$5'2      1(*(675(9      7'&$'0,1236   3(5621$/6(59,&(      23(5$7,1*(;3(16(     &$3,7$/287/$<      5 (6(59(6      &RPELQHGUG4WU 6 8.A.1 Packet Pg. 156 Attachment: 3rd Qtr FY19 Combined 7-15-19 (9653 : Quarterly Financial Review) )XQG&RPP,WHP $GRSWHG%XGJHW $PHQGHG %XGJHW &RPPLWPHQW $FWXDO  (QF$FW 7RXULVW'HYHORSPHQW7D[)XQGHG)XQGV %XGJHWWR$FWXDO5HSRUW6XPPDU\E\)XQG UG4XDUWHU)< 7'&%($&+5(1285      5 (9(18(23(5$7,1*6XE      7285,67'(9(      29(51,*+7,17(5     ,1 9(670(17,17(      5(,0%)25&855(       &2175,%87,21$1'75$16)(     75$16)5207$; 5(,0%,17(5'(37      &$55<)25:$5'*      &$55<)25:$5'2      1(*(675(9      7'&%($&+5(1285  3(5621$/6(59,&(     23(5$7,1*(;3(16(      &$3,7$/287/$<      75$16)(56      75$16)(5&2167      5 (6(59(6      7'&35205(635-6      5 (9(18(23(5$7,1*6XE      29(51,*+7,17(5      ,1 9(670(17,17(      &2175,%87,21$1'75$16)(     75$16)507      &$55<)25:$5'*      1(*(675(9      7'&35205(635-6  23(5$7,1*(;3(16(     75$16)(56      5 (6(59(6      &RPELQHGUG4WU 7 8.A.1 Packet Pg. 157 Attachment: 3rd Qtr FY19 Combined 7-15-19 (9653 : Quarterly Financial Review) )XQG&RPP,WHP $GRSWHG%XGJHW $PHQGHG %XGJHW &RPPLWPHQW $FWXDO  (QF$FW 7RXULVW'HYHORSPHQW7D[)XQGHG)XQGV %XGJHWWR$FWXDO5HSRUW6XPPDU\E\)XQG UG4XDUWHU)< 086(80      5 (9(18(23(5$7,1*6XE     7285,67'(9(      *528372857$;$      *52837285121      &23<,1*6(5912      63(&,$/(9(176      0(5&+$1',6(6/6      )$&,/,7<5(17$/     63(&,$/(9(176      )$&,/,7<5(17$/      29(51,*+7,17(5      ,1 9(670(17,17(      6853/86)8517$ &2175,%87,216      5(,0%)253<(;     5(,0%)25&855(      &2175,%87,21$1'75$16)(     75$16)50*     75$16)5207$; &$55<)25:$5'*     &$55<)25:$5'2      1(*(675(9      086(80  3(5621$/6(59,&(      23(5$7,1*(;3(16(      &$3,7$/287/$<      75$16)(5&2167      5 (6(59(6       &RPELQHGUG4WU 8 8.A.1 Packet Pg. 158 Attachment: 3rd Qtr FY19 Combined 7-15-19 (9653 : Quarterly Financial Review) )XQG&RPP,WHP $GRSWHG%XGJHW $PHQGHG %XGJHW &RPPLWPHQW $FWXDO  (QF$FW 7RXULVW'HYHORSPHQW7D[)XQGHG)XQGV %XGJHWWR$FWXDO5HSRUW6XPPDU\E\)XQG UG4XDUWHU)< 7'&&$3,7$/352-(&76      5 (9(18(23(5$7,1*6XE     7285,67'(9(      29(51,*+7,17(5      ,1 9(670(17,17(      ,17(5(677$;&2      &2175,%87,21$1'75$16)(     75$16)507      75$16)5207$; &$55<)25:$5'*      &$55<)25:$5'2      1(*(675(9        7'&&$3,7$/352-(&76  23(5$7,1*(;3(16(      &$3,7$/287/$<      75$16)(56      75$16)(5&2167      5 (6(59(6      727$/6 *UDQG7RWDO([SHQVH      *UDQG7RWDO5HYHQXH      5HYHQXH1HWRI&DUU\IRUZDUG      &DUU\)RUZDUG      &RPELQHGUG4WU 9 8.A.1 Packet Pg. 159 Attachment: 3rd Qtr FY19 Combined 7-15-19 (9653 : Quarterly Financial Review)          dŽƵƌŝƐƚĞǀĞůŽƉŵĞŶƚdĂdž&ƵŶĚƐ &zϮϬϭϵϯƌĚYƵĂƌƚĞƌƵĚŐĞƚƚŽĐƚƵĂůZĞƉŽƌƚ ĂƉŝƚĂůWƌŽũĞĐƚ&ƵŶĚƐ &ƵŶĚ;ϭϴϯͿĞĂĐŚWĂƌŬ&ĂĐŝůŝƚŝĞƐ &ƵŶĚ;ϭϵϱͿĞĂĐŚZĞŶŽƵƌŝƐŚŵĞŶƚĂŶĚ/ŶůĞƚDĂŶĂŐĞŵĞŶƚ &ƵŶĚ;ϳϱϴͿdĂƉŝƚĂů&ƵŶĚ   10 8.A.1 Packet Pg. 160 Attachment: 3rd Qtr FY19 Combined 7-15-19 (9653 : Quarterly Financial Review) 7'&%HDFK3DUN)DFLOLWLHV)XQG)<UG4WU )XQG3URJ&RP,WHP $GRSWHG%XGJHW $PHQGHG%XGJHW &RPPLWPHQW $FWXDO  (QF$FW 2SHUDWLQJ)XQG     )'27676'%($&+&,     5HP9DQG%HDFK$FF     'HOQRU3DUN(QWUDQ     %)3DUN'UDLQDJH,     %DUHIRRW%HDFK$'$     7LJHUWDLO%FK7RZH     %DUHIRRW%FK%ZDON     &ODP3DVV5HVWURRP     &ODP3DVV%UGZON5H    &ODP3DVV7ULP0DQJ     1*XOI6KRUH$FFHV     60DUFR3DUNLQJ/R     60DUFR%RDUGZDON     7LJHUWDLO(QWU,PS     %($&+6(&85,7<&$0     /RXGHUPLON3DYLOLR     %DUHIW%RDUGZON5H     &ODP3DVV(OHFWULF     1*XOI6KRUH$FFHV     7LJHUWDLO3DUN,PS     9DQG5HSDLU6KZU)     WK$YH%HDFK,PSU     7%HDFK3DUNJ6R     %OXHELOO%HDFK$FF     %DUHIRRW%FK3UNJ     7LJHUWDLO%FK3OD\     &ODP3DVV3DUNLQJ     &ODP3&RQFHVV$&8     9DQG%FK%RDUGZON     %DUHIRRW5DQJHU6W     %DUHIRRW%FK5HVWUR     7LJHUWDLO%HDFK%D     &ODP3DVV&RQFHVVL     &3'HUHOLFW0DWHUL     &33DUNLQJ5HQRYDW     &3%GZDON5HQ     9DQGHUELOW5HVWURR     7LJHUWDLO5HVWURRP     )XQG5HV;IHUV     75$16)(56     75$1672&$     75$16)(5&2167     5(6(59(6     *UDQG7RWDO)G3J&,     3URMHFWV4UW11 8.A.1 Packet Pg. 161 Attachment: 3rd Qtr FY19 Combined 7-15-19 (9653 : Quarterly Financial Review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acket Pg. 162 Attachment: 3rd Qtr FY19 Combined 7-15-19 (9653 : Quarterly Financial Review) 7'&&DSLWDO3URMHFWV)XQG)<UG4WU )XQG3URJ&RP,WHP $GRSWHG%XGJHW $PHQGHG%XGJHW &RPPLWPHQW $FWXDO  (QF$FW $PDWHXU6SRUWV&RP     1'%DJ&DU9LVLWRU     $UWLILFLDO7XUI&R     &RP3N3LFNOHEDOO&     )XQG5HV;IHUV     75$16)(56     75$16)(572     75$16)(5&2167     5(6(59(6     *UDQG7RWDO)G3J&,     3URMHFWV4UW13 8.A.1 Packet Pg. 163 Attachment: 3rd Qtr FY19 Combined 7-15-19 (9653 : Quarterly Financial Review)       dŽƵƌŝƐƚĞǀĞůŽƉŵĞŶƚdĂdž&ƵŶĚƐ &zϮϬϭϵϯƌĚYƵĂƌƚĞƌƵĚŐĞƚƚŽĐƚƵĂůZĞƉŽƌƚ džƉĞŶĚŝƚƵƌĞŽŵŵŝƚŵĞŶƚ/ƚĞŵĞƚĂŝů             14 8.A.1 Packet Pg. 164 Attachment: 3rd Qtr FY19 Combined 7-15-19 (9653 : Quarterly Financial Review) )XQG&RPP,WHP $GRSWHG%XGJHW $PHQGHG%XGJHW &RPPLWPHQW $FWXDO (QF$FW *UDQG7RWDO)XQG&,      7'&%($&+3$5.)$&    23(5$7,1*(;3(16(     (1*,1((5,1*)((6     (1*)((6'(6,*1     6859(<,1*)((6 1$ $5&+,7(&785$/)(     27+(5352)(66,21     ,19(67,*$7,21&2     ,17(5'(373$<0(1    1$ 27+(5&2175$&78$     27+(5&2175$&78$     7(/(3+21(',5(&7 1$ 3267)5(,*+7836     )5(,*+7    1$ /($6(9(+,&/(6     0$,17%/($&+(56    1$ )(1&,1*0$,17(1$     75((75,00,1*     /$1'6&$3(0$7(5,    1$ 52$'%,.(3$7+5(     35,17,1*$1'25     0$5.(7,1*$1'35    1$ /,&(16(6$1'3(5     &/(5.65(&25',1*    1$ /(*$/$'9(57,6,1 1$ 27+(50,6&(//$1(1$ 0,12523(5$7,1*     &20387(562)7:$5     27+(523(5$7,1*     (/(&75,&$/&2175 1$ 75$)),&6,*16     &$3,7$/287/$<     %8,/',1*,03529(     ,03529(0(176*(1    5$',26$1'(48,3 1$ 27+(50$&+,1(5<     *5$176$1''(%76(59,&(1$ 5(0,7772081,&,1$ 75$16)(56     75$1672&$7     75$16)(5&2167     7&%8'*(775$16     5(6(59(6     5(69)25&$3,7$/     7'&7285,6035202     23(5$7,1*(;3(16(     ,72)),&($8720$     ,1',5(&7&2675(     ,17(5'(373$<0(1    1$ 27+(5&2175$&78$     75$9(/352)'(9     ,1685$1&(*(1(5$     35,17,1*$1'25     0$5.(7,1*$1'35     5(*,675$7,21)((     6$/(67$;(;3(16    1$ 7RXULVW'HYHORSPHQW7D[)XQGHG)XQGV %XGJHWWR$FWXDO5HSRUW([SHQGLWXUHE\)XQG6XPPDU\ UG4XDUWHU)< ([S'HWDLOUG4WU15 8.A.1 Packet Pg. 165 Attachment: 3rd Qtr FY19 Combined 7-15-19 (9653 : Quarterly Financial Review) )XQG&RPP,WHP $GRSWHG%XGJHW $PHQGHG%XGJHW &RPPLWPHQW $FWXDO (QF$FW 7RXULVW'HYHORSPHQW7D[)XQGHG)XQGV %XGJHWWR$FWXDO5HSRUW([SHQGLWXUHE\)XQG6XPPDU\ UG4XDUWHU)< 2)),&(6833/,(6    1$ 27+(523(5$7,1*    1$ '8(6$1'0(0%(5    1$ 75$16)(56     75$16727'&     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8.A.1 Packet Pg. 166 Attachment: 3rd Qtr FY19 Combined 7-15-19 (9653 : Quarterly Financial Review) )XQG&RPP,WHP $GRSWHG%XGJHW $PHQGHG%XGJHW &RPPLWPHQW $FWXDO (QF$FW 7RXULVW'HYHORSPHQW7D[)XQGHG)XQGV %XGJHWWR$FWXDO5HSRUW([SHQGLWXUHE\)XQG6XPPDU\ UG4XDUWHU)< 0,12523(5$7,1*    1$ 27+(523(5$7,1*     %22.638%68%6     '8(6$1'0(0%(5     27+(575$,1,1*(     &$3,7$/287/$<     $8726$1'758&.6     75$16)(56     75$1672&20     75$167232/     5(6(59(6     5(69)25&217,1*     7'&0XVHXP    23(5$7,1*(;3(16(     ,1',5(&7&2675(     *5$176$1''(%76(59,&(     5(0,7735,9$7(2     75$16)(5&2167     7&%8'*(775$16     5(6(59(6     5(675,&7(')258     7'&$'0,1236     3(5621$/6(59,&(     5(*8/$56$/$5,(6     $87286(%(1(),7    1$ (5     27+(56$/$5,(6$     9$&$7,216(//%$     7(50,1$7,213$<    1$ 5(6(59()256$/$     62&,$/6(&85,7<     5(7,5(0(175(*8/     +($/7+,1685$1&(     '(17$/,1685$1&(     6+2577(50',6$%     /21*7(50',6$%,     /,)(,1685$1&(     :25.(56&203(16$     $//2:$1&(6029,1 1$ 23(5$7,1*(;3(16(     &/(5.2)%2$5'6    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169 Attachment: 3rd Qtr FY19 Combined 7-15-19 (9653 : Quarterly Financial Review) )XQG&RPP,WHP $GRSWHG%XGJHW $PHQGHG%XGJHW &RPPLWPHQW $FWXDO (QF$FW 7RXULVW'HYHORSPHQW7D[)XQGHG)XQGV %XGJHWWR$FWXDO5HSRUW([SHQGLWXUHE\)XQG6XPPDU\ UG4XDUWHU)< &(//8/$57(/(3+2     7(/(3+21(6<67(0     3267)5(,*+7836     )5(,*+7    1$ (/(&75,&,7<     75$6+$1'*$5%$     :$7(5$1'6(:(5     ,1685$1&(*(1(5$     3523(57<,1685$1     $872,1685$1&(     %8,/',1*50287     %8,/',1*50,6)     0$,17%/($&+(56     )(1&,1*0$,17(1$     08/&+     75((75,00,1*     /$1'6&$3(0$7(5,     )/((70$,17,6)     )/((70$,173$57     )/((71210$,17     6725$*(5(17$/     27+(5(48,35(3$     35,17,1*$1'25     3+272352&(66,1*     0$5.(7,1*$1'35     38%/,&5(/$7,216    1$ 6$/(67$;(;3(16    1$ /,&(16(6$1'3(5     27+(50,6&(//$1(     92/817((55(&2*     2)),&(6833/,(6    1$ &23<,1*&+$5*(6     0,1252)),&((48     0,1252)),&()85     0,125'$7$352&(     &/27+,1*$1'81,     3(5621$/6$)(7<     )22'23(5$7,1*6     )(57+(5%&+(0     )8(/$1'/8%,6)     +286($1',167,7     0(',&$/6833/,(6     0,&52),/06833/,     0,12523(5$7,1*     &20387(562)7:$5     0,1250(',&$/(4    1$ 0(5&+$1',6(5(6$     0,125+,6725,&$/     +$5':$5(%2/7+,    1$ /80%(5$1'/$0,1     27+(523(5$7,1*     /,*+7%8/%6%$//     3$,17,1*6833/,(     %22.638%68%6     '8(6$1'0(0%(5     27+(575$,1,1*(     &$3,7$/287/$<     ,03529(0(176*(1 1$ ([S'HWDLOUG4WU20 8.A.1 Packet Pg. 170 Attachment: 3rd Qtr FY19 Combined 7-15-19 (9653 : Quarterly Financial Review) )XQG&RPP,WHP $GRSWHG%XGJHW $PHQGHG%XGJHW &RPPLWPHQW $FWXDO (QF$FW 7RXULVW'HYHORSPHQW7D[)XQGHG)XQGV %XGJHWWR$FWXDO5HSRUW([SHQGLWXUHE\)XQG6XPPDU\ UG4XDUWHU)< '$7$352&(66,1*     27+(50$&+,1(5<     75$16)(5&2167     7&%8'*(775$16     5(6(59(6     5(69)25&217,1*     5(69$775,7,21     5(69)25&$6+%$     7'&&$3,7$/352-(&76    23(5$7,1*(;3(16(     (1*,1((5,1*)((6    1$ 27+(5&2175$&78$     7(0325$5</$%25    1$ /,&(16(6$1'3(5 1$ /(*$/$'9(57,6,1 1$ 0,12523(5$7,1*1$ 27+(523(5$7,1*    1$ &$3,7$/287/$<     ([S'HWDLOUG4WU21 8.A.1 Packet Pg. 171 Attachment: 3rd Qtr FY19 Combined 7-15-19 (9653 : Quarterly Financial Review) 07/29/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 10.A Item Summary: Marketing Partner Reports Meeting Date: 07/29/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 07/22/2019 3:40 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 07/22/2019 3:40 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 07/22/2019 3:44 PM Tourism Jack Wert Director Completed 07/22/2019 3:59 PM County Manager's Office Sean Callahan Executive Director Completed 07/23/2019 11:09 AM County Attorney's Office Colleen Greene Attorney Review Completed 07/23/2019 11:30 AM Tourist Development Council Jack Wert Meeting Pending 07/29/2019 9:00 AM 10.A Packet Pg. 172 Marketing Partner Reports July, 29, 2019 10.A.1 Packet Pg. 173 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) Collier County Tourism Research Presented by: Research Data Services, Inc. July 2019 June 2019 Presented to: The Collier County Tourist Development Council 10.A.1 Packet Pg. 174 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 07.22.19 3 Economic Indicators 10.A.1 Packet Pg. 175 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 07.22.19 4 Collier Direct Leisure and Hospitality Employment (Calendar Year)* Jan.Feb.Mar.Apr.May Jun.Jul.Aug.Sep.Oct.Nov.Dec. 2015 27,700 28,400 28,600 27,900 26,300 24,800 23,800 23,800 24,000 25,600 27,900 28,700 2016 29,000 29,700 29,700 29,000 27,500 25,900 25,000 24,800 24,800 26,300 28,500 29,300 2017 30,300 30,700 31,100 30,400 28,700 27,000 25,800 25,900 23,400 26,700 29,200 30,300 2018 30,700 31,600 31,700 30,500 29,100 27,500 26,600 26,500 26,300 27,500 29,500 30,700 2019 31,800 32,300 31,900 31,400 30,500 28,500 22,000 24,000 26,000 28,000 30,000 32,000 34,000 MonthlyDirect Leisure and Hospitality Employment* SOURCE: Florida Department of Economic Opportunity, Labor Market Information, Current Employment Statistic Program (CES), Collier County Leisure and Hospitality Sector. (May 2017 through December 2018 employment projections revised as of March 11, 2019 reporting.) 2015 2016 2017 2018 2019 10.A.1 Packet Pg. 176 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 07.22.19 5 Year to Date 2019 January –June Collier Visitor Profile 10.A.1 Packet Pg. 177 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 07.22.19 6 Collier Tourism Metrics YTD 2019 (January –June) Number of Visitors Room Nights Economic Impact •1,088,100 •+4.1%∆ •1,394,500 •+4.9%∆ •$1,439,335,700 •+6.8%∆ 10.A.1 Packet Pg. 178 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 07.22.19 7 Visitor Origins YTD 2019 (January –June) # of Visitors 2019 ∆ % Florida 330,284 +3.2 Southeast 74,416 +3.3 Northeast 257,015 +5.3 Midwest 188,631 +2.6 Canada 30,184 +30.0 Europe 152,008 +0.6 Other 55,562 +8.6 Total 1,088,100 +4.1 10.A.1 Packet Pg. 179 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 07.22.19 8 RDS Occupancy/ADR YTD 2019 (January –June) Occupancy ADR 2018 2019 % ∆2018 2019 % ∆ Q1 89.4%87.6%-2.0%$329.3 $333.5 +1.3% April 82.5%81.2%-2.1%$306.4 $321.0 +4.8% May 71.0%72.4%+2.7%$232.0 $230.0 -0.9% June 68.4%65.1%-4.8%$194.7 $199.0 +2.2% Q2 74.0%72.9%-1.5%$244.4 $250.0 +2.3% 10.A.1 Packet Pg. 180 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 07.22.19 9 Collier Comp Set Occupancy ADR RevPAR 2019 % ∆2019 % ∆2019 % ∆ Naples MSA 70.9%-4.1 $282.45 +1.5 $200.23 -2.7 Naples Upscale 78.8%-1.3 $361.61 +0.7 $284.91 -0.6 Miami-Hialeah 79.8%-1.6 $218.26 -0.8 $174.27 -2.4 Florida Keys 83.2%+1.2 $302.65 +4.2 $251.68 +5.4 Ft. Myers 75.9%-2.5 $182.12 -0.1 $138.26 -2.6 Sarasota-Bradenton 72.7%+0.1 $156.22 -4.8 $113.53 -4.7 Clearwater 79.7%+1.2 $172.70 +5.1 $137.69 +6.4 St. Petersburg 78.9%+4.8 $170.10 +2.4 $134.13 +7.3 Palm Beach County 76.5%-2.2 $214.61 +1.6 $164.25 -0.6 Ft. Lauderdale 79.5%-1.2 $164.61 -2.5 $130.87 -3.7 Florida 76.7%-0.4 $157.90 +1.1 $121.03 +0.7 SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2019 (January –June) 10.A.1 Packet Pg. 181 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 07.22.19 10 Collier Comp Set –Occupancy (%) SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2019 (January –June) Trans % ∆18-19 Grp % ∆18-19 Total Naples MSA 42.4%-7.5 28.4%+1.5 70.9% Miami-Hialeah 57.6%-1.4 18.0%-1.4 79.8% Florida Keys 72.1%+2.2 10.6%-4.3 83.2% Ft. Myers 58.3%-2.1 15.8%-6.8 75.9% Sarasota-Bradenton 57.0%+2.3 14.5%-8.0 72.7% Clearwater 58.3%-0.4 21.3%+5.4 79.7% St. Petersburg 57.7%+4.2 19.9%+8.1 78.9% Palm Beach County 52.4%+0.2 22.5%-7.8 76.5% Ft. Lauderdale 57.7%+1.9 17.7%-7.3 79.5% 10.A.1 Packet Pg. 182 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 07.22.19 11 Collier Comp Set –ADR ($) Trans % ∆18-19 Grp % ∆18-19 Total Naples MSA $303.90 0.0 $251.11 +5.7 $282.45 Miami-Hialeah $223.00 -2.4 $229.83 +3.9 $218.26 Florida Keys $305.81 +4.2 $286.09 +3.3 $302.65 Ft. Myers $192.48 +0.2 $154.63 0.0 $182.12 Sarasota-Bradenton $162.71 -5.4 $138.40 -2.4 $156.22 Clearwater $182.22 +6.9 $146.85 +0.3 $172.70 St. Petersburg $174.65 +1.9 $160.50 +3.8 $170.10 Palm Beach County $221.57 +0.4 $207.13 +4.2 $214.61 Ft. Lauderdale $162.30 -4.1 $184.90 +1.3 $164.61 SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2019 (January –June) 10.A.1 Packet Pg. 183 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 07.22.19 12 June 2019 Collier Visitor Profile 10.A.1 Packet Pg. 184 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 07.22.19 13 Visitor Metrics This June, some 149,200 visitors stayed in Collier’s commercial lodgings (-0.3%).* Their visits contributed an estimated $161,210,300 of economic impact to the County (+4.1%). Key performance metrics are as follows: Collier June 2019 June**2018 2019 %∆ Occupancy 68.4%65.1%-4.8 ADR $194.7 $199.0 +2.2 RevPAR $133.2 $129.5 -2.8 *Available records suggest that approximately 15 lodging units remained closed in June 2019 (June 2018: 634). ** Based on units available to be rented. 10.A.1 Packet Pg. 185 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 07.22.19 14 Visitor Metrics Collier’s June visitation originates from the following primary market segments: Collier June 2019 June Visitation 2019 Visitor #∆% Florida 73,108 -2.1 Southeast 11,190 +2.4 Northeast 16,412 -4.7 Midwest 17,755 +7.8 Canada 2,685 +38.0 Europe 17,904 -5.8 Other 10,146 +7.6 Total 149,200 -0.3 10.A.1 Packet Pg. 186 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 07.22.19 15 Visitor Metrics Compared to last June, 37.2%of Collier lodging managers report their three month forward reservations levels as “up.” Collier June 2019 % of Properties (June) Reporting Reservations 2018 2019 Up 42.0%37.2% The Same 40.9 42.5 Down 17.1 20.3 10.A.1 Packet Pg. 187 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 07.22.19 16 Transportation This June, over half of the destination’s visitor parties flew (2018: 52.9%; 2019: 52.2%).A majority of these (61.7%) deplaned at RSW, with Miami capturing some 14.6%of deplanements. Collier June 2019 10.A.1 Packet Pg. 188 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 07.22.19 17 Party Size/LOS This June, visitor party size averaged 2.7 travelers who stayed for 3.0 nights in the Naples, Marco Island, Everglades area (June 2018: 2.8 people; 3.0 nights). Collier June 2019 10.A.1 Packet Pg. 189 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 07.22.19 18 Information Fully 96.1% consult the web for trip information, with some 85.6% making bookings for their trip online. Collier June 2019 10.A.1 Packet Pg. 190 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 07.22.19 19 Satisfaction/Demographics The majority (95.4%) are satisfied with their Collier stay, with 90.9% planning a future trip to the area. The typical June visitor is 47.9 years of age. Collier June 2019 10.A.1 Packet Pg. 191 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 07.22.19 20 Visitation/Economic Impacts of Tourism Collier June 2019 Visitors 2019 149,200 2018 149,700 Room Nights 2019 187,900 2018 185,500 Economic Impact 2019 $161,210,300 2018 $154,858,100 %∆ +1.3 - June %∆ +4.1 * Available records suggest that approximately 15 lodging units remained closed in June 2019 (June 2018: 634). ∆% -0.3 10.A.1 Packet Pg. 192 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 07.22.19 21 Occupancy/Room Rates Collier June 2019 Occupancy 68.4%65.1%-4.8 ADR $194.7 $199.0 +2.2 RevPAR $133.2 $129.5 -2.8 2018 2019*% ∆ * Available records suggest that approximately 15 lodging units remained closed in June 2019 (June 2018: 634). Based on units available to be rented. 10.A.1 Packet Pg. 193 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 07.22.19 22 First Time Visitors (% Yes) Collier June 2019 2.3 2.1 33.3 31.6 35.6%33.7% 0 10 20 30 40 2018 2019 % New Market Share Gain from FL 10.A.1 Packet Pg. 194 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 07.22.19 23 Airports of Deplanement (Top Four) Collier June 2019 60.4 19.1 10.6 5.2 61.7 14.6 11.6 5.9 0 10 20 30 40 50 60 70 RSW Miami Ft. Lauderdale Tampa % 2018 2019 % of Visitors Who Fly 2018 52.9% 2019 52.2% 10.A.1 Packet Pg. 195 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 07.22.19 24 Visitor Perceptions Collier June 2019 •94.5%Satisfaction 95.4% •92.2%Would Recommend 93.6% •17.1%More Expensive 16.2% •90.0%Plan to Return 90.9% 2018 2019 10.A.1 Packet Pg. 196 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 07.22.19 25 Average Age/Median Income Collier June 2019 •47.5 Average Age (years)47.9 •$143,049 Median HH Income $144,837 2018 2019 10.A.1 Packet Pg. 197 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 07.22.19 26 Collier Comp Set June 2019 Occupancy ADR RevPAR 2019 % ∆2019 % ∆2019 % ∆ Naples MSA 56.7%-5.0 $177.28 +3.6 $100.59 -1.6 Naples Upscale 66.3%-1.1 $226.22 +4.9 $150.08 +3.8 Miami-Hialeah 73.1%+0.8 $152.48 -1.9 $111.54 -1.2 Florida Keys 82.5%-0.1 $236.04 +0.3 $194.71 +0.2 Ft. Myers 65.3%-4.9 $131.54 -1.2 $85.91 -6.1 Sarasota-Bradenton 66.6%-2.1 $119.33 -5.1 $79.52 -7.1 Clearwater 78.0%-1.4 $152.67 +3.2 $119.13 +1.8 St. Petersburg 76.4%+1.6 $146.34 -0.3 $111.85 +1.3 Palm Beach County 65.7%-7.0 $128.51 -3.4 $84.43 -10.1 Ft. Lauderdale 72.7%-3.6 $119.21 -1.9 $86.70 -5.4 Florida 73.6%-2.9 $132.54 -0.2 $97.50 -3.1 SOURCE: SMITH TRAVEL RESEARCH, INC. 10.A.1 Packet Pg. 198 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 07.22.19 27 Collier Comp Set –Occupancy (%) June 2019 SOURCE: SMITH TRAVEL RESEARCH, INC. Trans % ∆18-19 Grp % ∆18-19 Total Naples MSA 35.8%-7.6 20.7%+0.8 56.7% Miami-Hialeah 55.4%-0.5 13.8%+10.0 73.1% Florida Keys 71.1%+0.3 11.1%-0.9 82.5% Ft. Myers 50.3%-0.2 13.8%-20.5 65.3% Sarasota-Bradenton 52.1%-0.6 13.1%-9.4 66.6% Clearwater 60.2%-3.7 17.5%+5.6 78.0% St. Petersburg 60.6%+4.3 14.4%-10.3 76.4% Palm Beach County 48.0%-0.2 16.3%-22.7 65.7% Ft. Lauderdale 53.3%-2.1 15.4%-7.9 72.7% 10.A.1 Packet Pg. 199 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 07.22.19 28 Collier Comp Set –ADR ($) June 2019 Trans % ∆18-19 Grp % ∆18-19 Total Naples MSA $187.01 +3.5 $161.16 +3.8 $177.28 Miami-Hialeah $154.47 -2.5 $160.07 -1.9 $152.48 Florida Keys $237.51 0.0 $228.92 +2.3 $236.04 Ft. Myers $140.10 -2.0 $107.01 -1.5 $131.54 Sarasota-Bradenton $122.95 -3.5 $111.25 -10.6 $119.33 Clearwater $160.18 +5.1 $127.28 -3.1 $152.67 St. Petersburg $150.78 +0.1 $131.13 -2.9 $146.34 Palm Beach County $127.12 -3.5 $137.89 -1.7 $128.51 Ft. Lauderdale $118.56 -4.2 $130.09 +5.2 $119.21 SOURCE: SMITH TRAVEL RESEARCH, INC. 10.A.1 Packet Pg. 200 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) ADVERTISING REPORT Paradise Advertising & Marketing, Inc. 10.A.1 Packet Pg. 201 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) Travel Marketing Made Visual 10.A.1 Packet Pg. 202 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 2013 Founded Meet CrowdRiff 17K Galleries 500M Assets 5.3M Engagements Instagram Partner 10.A.1 Packet Pg. 203 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) First, meet CrowdRiff. CrowdRiff is a visual content marketing platform trusted by over 600+travel and tourism brands worldwide. 10.A.1 Packet Pg. 204 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) CrowdRiff’s Mission CrowdRiff’s visual marketing platform enables brands to capitalize on visual decision making. We make it easy to source, organize and publish the visual content that resonates with today’s travelers. 10.A.1 Packet Pg. 205 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) How CrowdRiff Works Stocked & Owned Visuals Social Photos & Videos Email Website Advertising Digital display screens Digital Integrations Print collateral 10.A.1 Packet Pg. 206 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) The CrowdRiff platform works natively through the entire content lifecycle. 1.Sourcing 2. Organizing 3. Publishing 4. Optimizing CrowdRiff’s Content Lifecycle 10.A.1 Packet Pg. 207 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) Beach Conditions Page: A Closer Look 10.A.1 Packet Pg. 208 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) Using CrowdRiff & Social Media in Crisis Situation ●CrowdRiff lets us create dynamic video galleries on ParadiseCoast.com with User-Generated Photos ●Today, visuals have more influence over people’s decisions than any other content type. ●Red Tide crisis hit SWFL. As a PR & Communications strategy, we activated our first CrowdRiff Gallery on the Beach Conditions Page ●Most effective way to communicate immediate conditions & the correct story for Red Tide. 10.A.1 Packet Pg. 209 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) Beach Conditions Page: Analytics Engagement Rate 61.6% Interactions 31K Views 49K 10.A.1 Packet Pg. 210 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) Lessons Learned ●Beach Conditions page on website was the most effective way to communicate immediate conditions & the correct story for both Irma and Red Tide●Social & Digital Media was very flexible, affordable, targetable and it worked to bring visitors back●User generated content proved the most believable ○Photos using Crowdriff technology was a daily task but told the correct story. ○Beach cams were unreliable, but told the story when they were working properly ○Videos were a big target for the trolls and devoted a lot of staff time to manage 10.A.1 Packet Pg. 211 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) PUBLIC RELATIONS REPORT Lou Hammond & Associates & CVB PR Team 10.A.1 Packet Pg. 212 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) National Public Relations Update TDC Meeting Services conducted from June 2019 10.A.1 Packet Pg. 213 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) Media Highlights Connect Magazine UMV: 123,000 Media Value: $24,000 December 2018 Media Visit 10.A.1 Packet Pg. 214 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) Other Media Highlights National Geographic The 28 Friendliest Neighborhoods in U.S. Cities –‘Old Naples’ UMV: 26,160,000 Media Value: $21,057 Resonance Consulting Ranking CVB met with Nat Geo team; worked with writer Open Table 4 Naples restaurants included: Campiello Continental Mediterrano MiraMare’ Lots of news pickup including Forbes 10.A.1 Packet Pg. 215 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) Other Media Highlights WalletHub Naples back to #1 Best Beach Town to Live In Annual ranking Lots of national, int’l pickup of this news –Including German-language Florida Sun Discovery Channel Guardians of the Glades With ‘Wildman’ Dusty Crum Town & Country Naples-12 Best Places to Travel in December 10.A.1 Packet Pg. 216 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) Projects JULY PARADISE COASTLINES NEWSLETTER •LHG formatted staff newsletter to for July PRESS VISITS IN JUNE: WESTCHESTER MAGAZINE, KAREN ODOM –JUNE 27-29 •Stay at Edgewater Beach Hotel, dine at The Local, visit Naples Pier. Writer very pleased with visit and the destination OCEAN DRIVE, MIAMI HERALD, KATHY BUCCIO –JUNE 28-30 •Buccio was hosted at Naples Grande; LHG coordinated meal for writer to showcase destination’s range of culinary offerings. Attended dinner at The Bevy on June 28. Miami Herald Indulge article is out; Ocean Drive to follow 10.A.1 Packet Pg. 217 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) Media Outreach/Written Materials News Release: UNIQUE WELLNESS EXPERIENCES •LHG sent to national and regional travel editors. Editorial Oversight USA TODAY Sponsored Content •Family adventures, Unexpected Places, more •Lots of fact checking, edits, photo work •Sojern digital, others 10.A.1 Packet Pg. 218 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) Paradise Advertising Digital & Social Media 10.A.1 Packet Pg. 219 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) June 2019 DIGITAL SNAPSHOT Naples, Marco Island, the Everglades CVB 48 10.A.1 Packet Pg. 220 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 10.A.1 Packet Pg. 221 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 10.A.1 Packet Pg. 222 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 10.A.1 Packet Pg. 223 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) WEB SITE ANALYTICS Miles Partners, Inc. 10.A.1 Packet Pg. 224 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) PARADISECOAST.COM MONTHLY REPORTING June 2019 10.A.1 Packet Pg. 225 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) EXECUTIVE SUMMARY The website had 98,402 visits in June, which was down 4% MoM and down 5% YoY. Lower campaign traffic (-10%) and direct traffic (-71%) were the major factors behind the dip; strong organic traffic (+46%) helped to offset losses. Year to date, the numbers were positive: visits were up 16%, pageviews were up 22%, time on site was up 8% and the bounce rate fell 8%. Engagement was fairly strong YoY. Time on site increased 13%, the overall bounce rate fell (improved) 7% and the homepage bounce rate fell 22%. Signals of Intent to Travel were mixed: Hotel views (-13%) and newsletter signups (-2) declined, while guide orders (+7%), eBook views (+46%) and deal views (+27%) all improved. 10.A.1 Packet Pg. 226 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) TOTAL SITE TRAFFIC, PAGEVIEWS & ENGAGEMENT Performance (YOY) o Total Visits: 98,402 5% o Total Unique Visitors: 85,673 2% o Total Pageviews: 169,853 5% o Average Time on Site: 1.22 min 13% o Overall Bounce Rate (BR): 65% 7% 10.A.1 Packet Pg. 227 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) SIGNALS OF INTENT TO TRAVEL (SITS) o Guide Orders: 565 7% o E-Guide Views: 207 46% o E-Newsletter Sign Ups: 207 2% o Hotel Listing Views: 2,960 13% o Deals Page Views: 2,798 27% Goal Completions (YOY) 10.A.1 Packet Pg. 228 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) BOOK DIRECT PERFORMANCE o BookDirect Widget Searches: 2,052 704 o BookDirect Click-Throughs (Referrals): 1,042 409 o Average Time Spent on Results Page (All Devices):4.8 min 5.1 min o Bounce Rate (BR):0.0%3% o Search-to-Referral Ratio Overall 51% 58% Desktop 159% 168% Mobile 31% 14% NOTE: Click-throughs can happen without widget searches; users can click directly on the “BOOK NOW” button on hotel listings Activity & Engagement (YOY)JUNE 2019 JUNE 2018 10.A.1 Packet Pg. 229 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) MOBILE, TOP PAGES & GEO MARKETS o Mobile Traffic: 73% of total traffic (including tablets) o Most Viewed Pages: (1) Beaches landing page, (2) Homepage, (3) Events landing page, (4) Things to Do landing page, (5) Marco Island landing page o Top State Markets: Florida, Georgia, New York, New Jersey, Texas o Top City Markets:Naples-Ft. Myers, Miami-Ft. Lauderdale, NYC, Tampa-St. Pete, Atlanta o International Microsites (YOY Comparison): •GERMANY: Visits (1,734) up 55%, time on site (1.15) up 66%, BR (69%) down 12% •BRAZIL: Visits (369) down 36%, time on site (1.12) up 16%, BR (63%) down 24% 10.A.1 Packet Pg. 230 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) ORGANIC TRAFFIC o Organic was the largest source of traffic in June, making up over 48% of all traffic and driving 47,687 visits o Compared to 32,768 visits in June 2018, organic traffic was up 46% YOY o The organic bounce rate was 54%, significantly lower than the site’s overall BR of 65% 10.A.1 Packet Pg. 231 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) o Total Impressions:38.8K o Total Clicks: 1.3K o CTR: 3.15% PERSONALIZED CONTENT June Activity 10.A.1 Packet Pg. 232 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) o Local Market (Naples) o Impressions: 1,394 o CTR: 2.44% o Drive Market (FL, GA, SC) o Impressions: 3,899 o CTR: 2.9% o Fly Market (NE General) o Impressions: 1,075 o CTR: 3.16% PERSONALIZED CONTENT 10.A.1 Packet Pg. 233 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) o Fly Market (NYC) o Impressions: 750 o CTR:1.87% o Fly Market (Midwest General) o Impressions: 661 o CTR: 2.27% o Fly Market (Chicago) o Impressions: 323 o CTR: 4.33% PERSONALIZED CONTENT 10.A.1 Packet Pg. 234 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) o International –Germany o Impressions: 105 o CTR: 8.57% o International –Brazil o Impressions: 94 o CTR: 9.57% PERSONALIZED CONTENT o International –UK o Impressions: 366 o CTR: 2.73% 10.A.1 Packet Pg. 235 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) PERSONALIZED CONTENT Pages Per Visit o Didn’t see PC: 1.2 o Saw PC: 3.0 76% o Clicked PC: 5.4 212% PC = Personalized Content Average Time Spent o Didn’t see PC: 0:30 o Saw PC: 3:01 147% o Clicked PC: 5:23 341% Bounce Rate o Didn’t see PC: 79% o Saw PC: 31% 53% o Clicked PC: N/A June Engagement 10.A.1 Packet Pg. 236 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) RECOMMENDATIONS & KEY INSIGHTS ●To continue driving organic traffic and engagement, create deeper content on narrow topics that align with high-opportunity search terms (below). Each topic below could be the focus of an optimized editorial page: SEARCH VOLUME (monthly)CURRENT PAGE RANK ●Naples Pier*8,100 5 ●Barefoot Beach 5,400 15 ●Big Cypress National Preserve*5,400 15 ●Tin City 5,400 21 ●Tigertail Beach 4,400 7 ●Vanderbilt Beach*3,600 26 ●Ten Thousand Islands 1,900 13 ●Collier Seminole State Park 1,900 16 ●Clam Pass Beach*720 8 ●Naples bayfront 720 22 ●Naples Fifth Avenue*480 9 ●Naples beach bars 320 6 *Arrivalist Point of Interest 10.A.1 Packet Pg. 237 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) Tourist Tax Collections Collier County Tax Collector 10.A.1 Packet Pg. 238 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 10.A.1 Packet Pg. 239 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 10.A.1 Packet Pg. 240 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 10.A.1 Packet Pg. 241 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 10.A.1 Packet Pg. 242 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 10.A.1 Packet Pg. 243 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) ON LINE HOTEL BOOKING SERVICES Book Direct-JackRabbit Systems 10.A.1 Packet Pg. 244 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 10.A.1 Packet Pg. 245 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) Collier County Museums Visitation Reports 10.A.1 Packet Pg. 246 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) VISITATION AND CUSTOMER SATISFACTION JUNE 2019 10.A.1 Packet Pg. 247 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 6,236 TOTAL VISITORS IN JUNE June 2018 June 2019 Collier Museum at Government Center 635 1,046 Naples Depot Museum 916 1,759 Marco Island Historical Museum 1,301 2,212 Museum Of The Everglades 1,031 1,079 Immokalee Pioneer Museum at Roberts Ranch 397 140 TOTAL 4,280 6,236 10.A.1 Packet Pg. 248 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) VISITOR RESIDENCYWhere are you from? 7% 26% 33% 3% 32% 10.A.1 Packet Pg. 249 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) How did you hear about us? (check all that apply)10.A.1 Packet Pg. 250 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) Were you welcomed by a Museum staff member or volunteer? Describe your overall experience at the Museum today.Based on a 1-5 sliding scale of satisfaction level. 10.A.1 Packet Pg. 251 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) There are five museums in the Collier County Museum system. How likely are you to visit one of our four other museums? Based on 0-10 scale of likelihood of visiting other locations. 10.A.1 Packet Pg. 252 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) How likely are you to recommend this museum to others?Based on Net Promoter Score® of likelihood of recommending specific locationPromoter: 9-10 Passive: 7-8 Detractor: ≤ 6 10.A.1 Packet Pg. 253 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) COLLIERMUSEUMS.COM WEB VISITOR REPORT New Visitor Returning Visitor 13% 87% 4,863 Total Users in June 20195,777 Total Sessions In June 2019, CollierMuseums.com had 4,656 NEW site visitors, with697RETURNING site visitors. 4,863 10.A.1 Packet Pg. 254 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) female male Site Demographics –Gender June 2019 COLLIERMUSEUMS.COM WEB VISITOR DEMOGRAPHIC REPORT 36.6% 63.4% 18-24 25-34 35-44 45-54 55-64 65+ Site Demographics –Age June 2019 10.A.1 Packet Pg. 255 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) THANK YOU Questions? 10.A.1 Packet Pg. 256 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 10.A.1 Packet Pg. 257 Attachment: MARKETING PARTNER RPT July TDC (9659 : Marketing Partner Reports) 07/29/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 11.A Item Summary: Tourism Staff Reports Meeting Date: 07/29/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 07/22/2019 3:37 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 07/22/2019 3:37 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 07/22/2019 3:37 PM Tourism Jack Wert Director Completed 07/22/2019 4:03 PM County Manager's Office Sean Callahan Executive Director Completed 07/23/2019 11:11 AM County Attorney's Office Colleen Greene Attorney Review Completed 07/23/2019 11:29 AM Tourist Development Council Jack Wert Meeting Pending 07/29/2019 9:00 AM 11.A Packet Pg. 258 DIRECTOR ACTIVITIES- Jack Wert- July 2019 PERIOD AT A GLANCE 2019 2018 Number of Advocacy Contacts 4 5 Number of Trade Show/Conferences 1 3 Number of Tourism Industry/Inter Div. 10 8 Number of PR Interviews/Communications 7 5 5 Advocacy • Collier Chapter - Florida Restaurant & Hotel Association Board Meeting • Collier County Corporate Business Meeting • Destinations International Advocacy Committee Meeting • Meetings with hotel location specialists on new properties Trade Shows/Tourism Industry Conferences • Destinations International Annual Conference – St. Louis- Presented session on destination marketing and management Tourism Industry & Intra-Division Meetings • Meeting on Bayshore CRA Arts district development plans • Meetings with tourism staff and agency on 2019 Marketing Plan • Arts & Culture Strategic Plan- Planning for Second Visit- Community Meetings, etc. • Focus Group Research planning for Detroit and New Jersey • Naples Depot Visitor Center planning meetings • Internal Controls Division meetings • Short Term Vacation Rental discussions with Code and County Manager • Joe Veneto Creating Memorable Visitor Experiences workshop with 40 Collier tourism partners • Economic Development Work Group • Meeting with Gulfshore Playhouse on upcoming events and promotions Public Relations/Communications • Collier New Hire Orientations on Tourism • Media interviews on tourism issues: WINK; NBC-2; ABC-9; Naples News, Bob Harden, Randy Jones Podcast Promotional Activities/Special Events • Meetings with promoters of QBE Shootout, CME Group and Chubb Classic for next events • Meetings with Steve Quinn on FBU 2019 event • Meetings with Powerboat Nationals, Pro Watercross and Pickleball events for later this year. • Family Photos USA Screening of Naples segment • Meeting with Amateur golf event organizer- Mr. Flowers on financial and promotional support GROUP MEETING SALES REPORT Promotional Activities 5 11.A.1 Packet Pg. 259 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) Debi DeBenedetto – Group Sales & Marketing Manager June 10, 2019 – July 10, 2019 2018 2019 Number of Meeting Planner Contacts 89 115 contacts Number of RFP leads sent to hotel partners 52 74 leads sent Number of Groups booked 5 12 booked Total Room Nights/Econ. Impact for Period booked $1,054,302.54 2350 room nights $ 2,749,749.56 Direct spend Room nights 5110 Number of RFP Enhancement (RFPE) Requests 4 requested 2 requested Number of RFPE’s to Contract 1 booked $260,760.02booked 4 lost 1 booked $814,000.00 Site Visits & FAMS Six assisted 3 assisted, 2 cancel/change Number of Shows Attended 1 show 1 lunch & learn 2 plus one Fam Sales Activities this Period • Wellness – Efforts continue with solicitation of partners and destination to encourage listings and wellness events and happenings. Loading events for Sept. Global Wellness weekend, Yasmith assigned wellness data base and loading of events to website. Attended Wellness Alliance meeting. • Attended Florida Attractions Association annual conference as destination CB representative. • Registered for Prestige Denver event, partner Kathy Sherrard at JW Marriott Marco Island attended to represent the CVB for this one- day show. 24 contacts and follow up complete. Post cards mailer done. • SHOW US YOUR BADGE program booked business reports pulled and Michelle is assisting getting post cards to the hotels for these upcoming groups coming into the destination to promote this program. • June wellness Fam was completed with 12 total in attendance was very successful and follow up on Fam completed. Post Fam survey was mailed to participants. • Proofed Meetings newsletters and ads for upcoming advertising and promotions. • Assisted Midwest rep with services estimates and upcoming show registrations • Meetings with Internal Controls • Preparation for writing 2020 sales plan and trade show list. • 3 sites are pending upcoming site dates. • August FAM cancelled for lack of budget $$. • Staff meetings for sales department and tourism department attended. • Assisted writer from Recommend publication on wellness questions. 11.A.1 Packet Pg. 260 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero – Travel Industry Sales Manager June 2 – July 10, 2019 PERIOD AT A GLANCE 2018 2019 Number of Travel Agent Contacts 10 12 Number of Tour Operator Contacts 33 123 Number of FAM’s/Site Visits 2 2 Number Trade Shows Attended 1 2 Sales Mission 0 1 EVENTS RECAP International Pow Wow – IPW – Anaheim, CA June 2 – 6, 2019 Comments/Trends: This year was a little slower than last year. We had 3 sets of appointments/3 booths again and 99 confirmed appointments. We had a few tour operators drop by without appointments. I handled the Latin American and domestic appointments, Jack handled the German appointments and Oonagh handled the UK/Irish/French appointments. Argentina was a little down first quarter, but they are expecting increase 4th quarter and 1st quarter 2020. Now that the political climate has improved Argentinians are starting to travel again. I have also had quite a bit of interest from Peru and Ecuador which are now emerging markets for the destination. NMECVB also hosted two successful events at IPW. One small reception in conjunction with Discover the Palm Beaches and a larger scale event in partnership with Visit Florida and the southwest of FL CVB´s. Both were very well received and well attended. IAGTO – Austin, TX June 23 – 26, 2019 I attended this show for our UK office once again as Oonagh had a conflict. The show had too many suppliers for the number of buyers this year which resulted in fewer appointments than last year for us. Followed up with FlyWorldGolf and he is successfully selling our destination. Also, in attendance were the Naples Beach Hotel and the Ritz Carlton Naples. Suggest we do this show every other year. FAM Trips LaPlace / Latam Argentina FAM – June 6 – 9, 2019 Comments: This is by far one of the best groups we have had in the destination. This was a group of 10 top selling travel agents brought to us by the tour operator LaPlace. This operator is based in Córdoba which is the second strongest market from Argentina coming to our destination. During the visit the group booked several clients to the 11.A.1 Packet Pg. 261 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) destination and continue to do so. We have been preparing welcome bags to these clients as a bonus for this tour operator and as well as to the tour operator Mediterranea who was here last June with her top booking travel agents. Visit Florida – French Tour Operator FAM – June 24 – 26, 2019 Comments: The French luxury market is growing in the Naples area, so we decided to jump on this last-minute request from Visit Florida FAM as it´s important to our partners. It was a group of six luxury tour operators that landed in Tampa, visited the west coast of FL and flew out of Miami. This is exactly what we as the West Coast of Florida Coalition is promoting. Michelle Pirre hosted the group as I was at IAGTO. Both FAM requests came directly from the Tour Operators to us. They sought us out as they are getting requests for our area and need to experience it first hand to sell it better. Sales Call – Majestic Reception Tour Operator – June 20, 2019 Liz Johnson with LaPlaya Beach & Golf Resort and I went to Miami to visit this receptive tour operator because during the Argentina FAM, Juan Manuel with LaPlace indicated that they use Majestic and that he is friends with Diego the owner. LaPlaya was the host hotel of the FAM and the group would like to start selling it. Majestic and LaPlaya are now doing a special promotion for LaPlace so we should see the numbers increase even more! West Coast of Florida Coalition Update: We have had two conference calls (June 27 and July 10) to start formulating our 2020 Marketing Plan as a coalition. We will be targeting Argentina, Chile, Colombia, Mexico, Spain and possibly Costa Rica, Peru and Ecuador. Next call scheduled for July 31, 2019 to continue planning out the year. ARGENTINA FAM GROUP IAGTO 11.A.1 Packet Pg. 262 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) GROUP MEETING SALES REPORT - Synergy-Connect - Midwest Reps June 1 - 30, 2019 2018 2019 Number of Meeting Planner Contacts 327* 122 Number of RFP leads sent 8 8 Number of Groups booked Total Room Nights/Econ. Impact for Period booked 3,473 RN / $838,045.42 5,522 RN / $1,324,063.54 Number of RFP Enhancement (RFPE) Requests Number of RFPE’s to Contract Site Visits & FAMS 1 Number of Shows Attended 4 2 *This number included all face to face, emails and calls. Sales Activities this Period GROUP NAME COMPANY CONTACT STATE EVENT DATE ROOM NIGHTS ADSA - Annual Conference - April 2021 NHS Global Events Mauer, Alexa Illinois 08-Apr-2021 635 2019 Champions Club BI Worldwide Brandt, Toni Minnesota 12-Mar-2020 436 2021 FHLBank Annual System Sales Meeting Federal Home Loan Bank of Topeka Beam, Susan Kansas 22-Feb-2021 377 2021 Sales Meeting HelmsBriscoe Hoffman, Abby Minnesota 07-Dec-2020 1,431 Broadspire Services, inc. - 2021 Client Advisory Council & Charity Golf Tournament ConferenceDirect Rehak, Craig Illinois 25-Jan-2021 344 CMFG Life Insurance Company - Presidents Council NHS Global Events Smith, Megan Illinois 26-Apr-2020 380 11.A.1 Packet Pg. 263 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) RFPS: EVENTS ATTENDED: June 6 - Prestige Show - Kansas City, MO We had 22 great meetings with Kansas City planners at this client networking event. Attached is the list of all planners and notes of our meetings: Prestige Kansas City Buyer Attendee List Follow up is ongoing and there are a few leads pending. June 17/18 - CVB FAM - Naples, FL June 19 - 23 - IRF Annual Educational Event - Miami, FL The IRF will once again raised the bar on education in incentives and motivation and networking with its 26th Annual IRF Education Invitational. The event featured engaging and interactive education sessions and networking opportunities gallore. There were over 200 corporate and incentive buyers in attendance, 65% of whom were VP and above and key decision makers from companies like LPL Financial, Wells Fargo, FedEx. The top incentive houses were also in attendance including Maritz, BI Worldwide, Meetings & Incentives WW, Motivaction, One10, BCD Meetings & Incentives, CWT Meetings & Events, Performance Strategies, ITA Group, Motivation Excellence and TRU Incentives among others. This is an event we would highly recommend repeating as it revolves more around relationship building over the 4 days of the event. Now the work begins with follow ups with each individual to continue uncovering the leads and RFPs for the destination. We made some great connections and are contacting each buyer and company individually instead of mass eblasts or marketing efforts and anticipate to generate business opportunities. Attached is the complete buyer contact list: IRF 2019 Buyer Attendee List June 30 - CVB 2020 Strategy Meeting with Debi - Naples, FL WEBINARS CONDUCTED: ● Experient Illinois - 3 attendees PROSPECTING ACTIVITIES: ● Follow up for Prestige Meetings and IRF events ● Prospecting call efforts to Midwest accounts on a weekly basis to introduce destination. ● Prospecting in Chicago and setting up appointments for M&I Forum in August ● A total of 149 prospecting calls and in person meetings ● A total of 184 prospecting emails LOOKING AHEAD: July 18, 2019 MPI Chicago Education Event August 6, 2019 MPI Chicago Trivia Night Networking Event August 25 - 28, 2019 M&I Forum Chicago Michigan Beer & Wine Wholesalers 2021 Winter Conference HelmsBriscoe Kossl, Kim Missouri 22-Feb-2021 230 Sherwin-Williams-CBG/PCG BI Worldwide Rosen, Jan Minnesota 21-Mar-2021 1,689 11.A.1 Packet Pg. 264 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) July 2019 Monthly Report- June Sports Events & Activities Sports Team - James Hanrahan, Nikki King There were no events scheduled for June 2019 due to North Collier Regional Park Field Closures Development Activities this Period – James Hanrahan • Met with Rogelio deHaro with Sanchez-Casal Tennis Academy to discuss a potential sponsorship agreement for his events in FY 20. • Met with the Internal Controls team to discuss business processes, objectives and risks • Worked with Parks and Recreation staff on the duties for the Sports and Special Events coordinator position • Met with Jim Arnold from Sports Force Inc to discuss 2020 sporting events at North Collier Regional Park • Met with the Sports and Special Events Coordinator and the Softball Maintenance Crew Leader to discuss the Lee County softball tournament scheduled for June 28th-30th • Vacation June 12th-24th • Conference call with Ian McGarry of Michigan Sports Properties to discuss the possibility of marketing Collier County to the Michigan sports clientele • Conference call with AJ Handler with Pro Watercross and Parks & Recreation team at Sugden Park to discuss his October/November event • Attended and provided the Sports Council with an update on tournaments and events • Met with Paradise Advertising team to discuss Sports Marketing ideas and plan • Met with Alex at Collier BMX track at Golden Gate Park Development Activities this Period – Nikki King • Met with Alex BMX Golden Gate Park • Participated in the Destinations International Impact Calculator Webinar • Met with Winston White Sports Council • Met with Gavin Spooner with Kick Off Soccer • Pre and Post Event Reporting for recent events • Conference call with Pro Watercross • Met with Tim Cartwright about Next Gen Softball • Met with Ad Agency on the 2020 Strategic Marketing Plan • Attended Sports Council Meeting • Participated in the conference call with Ian McGarry of Michigan Sports Properties to discuss the possibility of marketing Collier County to the Michigan sports clientele • Met with County Internal Controls team 11.A.1 Packet Pg. 265 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) PUBLIC RELATIONS & COMMUNICATIONS REPORT PR STAFF PROJECTS, ACTIVITIES JUNE PR STAFF PROJECTS, ACTIVITIES: PERIOD AT A GLANCE JUNE 2019 Number of Media Contacts from CVB PR June 2019 – 120 June 2018 – 82 JUNE 37 – IPW media meetings 3 – local media meetings 80 – info or photo submissions Number of Journalists/Influencers Hosted June 2019 – 3 June 2018 – 17 (2 SATW pre-post conference FAMS, Brazil Fam, others) JUNE • Naomi Richardson – Irish Independent • Karen Odom – Westchester & Hudson Valley magazines • Kathy Buccio – Ocean Drive, Miami Herald Indulge News Releases June 2019 – 3 June 2018 – 2 News Releases JUNE • What’s New (online updates) • Experience Florida’s Paradise Coast [IPW Travel Trade Online Portal; Travel Media Online Press Room] • A Proper Inn-troduction to Luxury in Naples, Florida [IPW Travel Trade Online Portal; Travel Media Online Press Room] Publicity Highlights May 2019 JUNE • National Geographic Traveler o 28 Friendliest Neighborhoods in U.S. Cities – Old Naples included (CVB worked with writer) • Wallet Hub o Naples Best Beach Town to Live In • News-Press Collier Tourism Column (submitted): o Growing Pride in Naples o Welcome to Trail Town • News-Press o TDG grant supports CMON Harley Exhibit • Open Table o 100 Best Al Fresco Restaurants (4 in Naples) • Town & Country o Naples on list of 12 Best Places to Travel in December • The Travel 100 – Things to Do in Marco Island, Florida [In and Out of the Water] from CVB November FAM • Discovery Channel o Guardians of the Glades reality series with python hunter Dustin Crum • ESPN 99.3 FM Reel Talk 11.A.1 Packet Pg. 266 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) • MEDIA RELATIONS/UPCOMING MEDIA VISITS: • IPW Media Marketplace meetings, IPW media meetings during trade show • IPW trade show • Meeting with new Gulfshore Life editor and senior writer • Deliver FAM welcome bags, notes to Westchester Mag, Ocean Drive Mag journalists • ESPN Reel Talk Radio 99.3FM radio appearance • Evaluate TV/video opportunity with Ft. Myers for Weekend Explorer/Jeffrey Lehman • Meeting with Randy Jones, podcast with Jack Wert, update his website listing for meetings speaker • Write, submit two Collier Tourism columns to News-Press • NEWS MONTORING: • Daily monitoring of CIsion publicity results, make needed additions, deletions • Manually track key CVB, tourism publicity, add to spreadsheet • Manually track press trip publicity, add to spreadsheet • Manually track destination publicity, add to spreadsheet • Share news clips with partners featured • Add to established clipbooks • MARKETING/ADVERTSING-RELATED PROJECTS • Meetings Escapes newsletter June - review, edit newsletter copy • Consumer Escapes newsletter June summer deals – review, edit newsletter copy, make needed edits, rewrites to linked website articles • Make substantial necessary edits to sponsored family-oriented copy by USA Today. • Brand USA Canada Road Trip content edits • Brand USA Brazil, German copy, photo edits • PARTNERS, COMMUNITY, INDUSTRY ORGANIZATIONS • Attend Dolphin Explorer Marco Chamber ribbon cutting and new boat launch • Attend SWFL Concierge meeting at Celebration Park • Attend Skal meeting at Vergina • FL Outdoor Writers Assoc. board meeting • Wrote and submitted Visitor Statistics, Upcoming Industry Events, Paradise Coast in the News, Leisure Activities, Awards & Accolades, PR Activities; Social Media sections for ParadiseCoastlines tourism partner July E- newsletter (JoNell) • STAFF, AGENCY, COUNTY MEETINGS • County Manager community E-newsletter project kickoff meeting • Internal control development meeting • Advertising agency meeting to address issues, needs for upcoming FY • Cultural Planning Group interview – Arts & Culture Strategic Plan development • Social media team meeting • Bi-monthly PR agency conference calls; emails and calls daily as needed • CrowdRiff training call – adding locations to photos in galleries, uploading our content for gallery use, partner authentification • WEBSITE EDITORIAL (JoNell and Maria): • Rewrites and/or edits to 13 ParadiseCoast.com website articles (JoNell) • Weekly updates to Weather Outlook section of ParadiseCoast.com Beach Conditions page (JoNell) • Updates to 91 listings - descriptions, categories, or photos (Maria 80, JoNell 11) • Updates to 172 events, deals (Maria 125; JoNell 47) 11.A.1 Packet Pg. 267 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) • WEBSITE MANAGEMENT: • Work with Miles on data engine issues for events • Report problem with Meetings / Speakers category not available in data engine, not showing on site • Miles meeting on understanding Google Analytics to diagnose individual page/item views • Work with Miles to create new media and influencer vetting forms • Monthly website data analytics meeting • SOCIAL MEDIA • Daily social media content creation, posting, interaction with followers (Buzzy) • Daily update to Beach Conditions page photo gallery • Take needed destination photos (JoNell) • Send photos, event info, topic/themed posts language/images to Buzzy for posting (JoNell, Jennifer) 11.A.1 Packet Pg. 268 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) JUNE 2019 DIGITAL & SOCIAL MEDIA REPORT- Buzzy Ford JUNE 2019 PERIOD AT A GLANCE 2019 2018 Twitter Accounts (3) Twitter Tweets & DMs Sent: 148 Engagements: 807 Link Clicks: 36 Followers Gained: 60 Impressions: 78.4k Twitter Tweets & DMs Sent: 207 Engagements: 1,470 Link Clicks: 124 Followers Gained: 67 Impressions: 69.4k Facebook Accounts (4) Facebook Posts Sent: 89 Engagements: 13.5k Link Clicks: 8,769 New Fans: 799 Impressions: 1.8m Facebook Posts Sent: 94 Engagements: 10.4k Link Clicks: 10.5k New Fans: 1,162 Impressions: 1.1m Instagram Accounts (2) Instagram Media Sent: 20 Engagements: 20,968 Followers Gained: 390 Instagram Impressions: 283,230 Instagram Media Sent: 29 Engagements: 2,351 Followers Gained: 249 Instagram Impressions: 38,940 NOTEABLE TASKS • Pickleball Recap • Updated Sprout Social with the ability to assign tags to social post for reporting purposes • Host Instameet at Naples Botanical Gardens • Added volunteer category to website listings • Ongoing Google DMO Project • Conducted meeting with Beasley Broadcasting to build a local partnership to promote FBU and Pro Watercross events. • Ongoing Research of google map alternatives • Proof meetings escapes newsletter URLS • Conducted personal one on one Social Media training for Karen Bartlett of Mostly Kids Guides • Attend FBU Planning Meeting 11.A.1 Packet Pg. 269 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) 11.A.1 Packet Pg. 270 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) 11.A.1 Packet Pg. 271 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) MONTH/YEAR: JUNE 2019 PREPARED BY: UK & IRELAND OFFICE HIGHLIGHT OF THE MONTH: IPW, Anaheim – California, June 1-5 2019 U.S. Travel Association’s IPW is the leading international inbound travel trade show, driving $5.5 billion in future travel to the United States. It is a national showcase of America, where U.S. travel exhibitors connect with travel buyers and media from more than 70 countries to promote their product, negotiate future business and build relationships with a total of over 6,000 delegates. OMMAC worked with the CVB in the months prior to IPW to recommend with which UK, Irish and French companies meetings should be held at IPW 2019. We reviewed those who had signed up for the event and added in a few who weren’t on the list but we believe will attend, providing a total of 52 appointment suggestions. OMMAC then represented Florida’s Paradise Coast in Anaheim, hosting more than 35 individual meetings with key trade partners and selected media contacts, including markets outside UK & Ireland. Before the show, OMMAC had liaised with some of the key UK tour operators to establish how the Paradise Coast was performing in the market – IPW provides an excellent opportunity to meet our clients and received further updates. We held positive meetings about product development and marketing, as well as how best to maintain and improve visitor numbers moving forward. Additional activity included: Setting up booth prior to CVB colleagues arriving and checking the booth again with J. Wert. Attending the Visit USA UK & Ireland event on behalf of the CVB; attending the two co-hosted events on the open evening and ensuring we networked with potential business partners for future business. First co-hosted event with Palm Beach – directly outside the Convention centre: 11.A.1 Packet Pg. 272 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) Above Left: sign for co-hosted event with Palm Beach Above Right: Jack Wert with co-hosts and guest Left: Cathy Christopher, Inn on 5th; Wendy Cole, Naples Beach Hotel & Golf; Melloney, Trailfinders UK; Oonagh McCullagh-Boyle, OMMAC & Tom, Tomontour Germany 11.A.1 Packet Pg. 273 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) Left: our sign for the co-host event remained outside the IPW convention center for the duration of IPW – we receive additional exposure and as pictured here – providing a prop for selfies and additional photos for delegates. Left: sign for second co-hosted event with Visit Florida; Ft Myers & Sanibel; Bradenton; Sarasota and St Pete Clearwater. MARKET UPDATE: UK visitor numbers to US rise to 4.7 million Visitor numbers from the UK to the US increased to 4.7 million in 2018, appearing to defy predictions of a downturn prompted in part by policies introduced by the Trump administration. The year-on-year increase followed a 2% dip to 4.48 million in 2017, and is still short of the 2015 figure, when 4.9 million UK visitors represented an 18% year-on-year increase. However, figures from the US National Travel and Tourism Office show the 2018 figure is almost a million higher than in 2012, when 3.76 million UK visitors crossed the Atlantic, and puts the UK more than a million visitors ahead of the next largest overseas market, Japan at 3.5 million. Thomas Cook Airlines to fly to Florida year-round Thomas Cook Airlines will offer year-round flights from the UK to Florida with the introduction of new services between Manchester and Orlando early next year The new flights to Orlando will operate every Tuesday and Sunday from January to March 2020. Cook will offer two cabins on these flights with economy seats offering a seat pitch of 31 inches and premium seats with a 35-inch pitch. US dominates long-haul flight bookings for summer 2019 11.A.1 Packet Pg. 274 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) Travelport’s data showed there were 320,000 advance flight bookings to the US for travel between 28 June and 8 September 2019, well ahead of second-placed India with just under 87,000 over the same period. The large gap between the two figures shows how popular the US is with UK tourists. The destination to see the largest year-on-year rise was China with 29,900 bookings, up by 13% on the same period in 2018. South Africa also saw a 7% rise year-on-year to 29,600 bookings from the UK. More Brits to holiday in UK this year 2019 is set to be the strongest year so far for holidaying at home, according to research by Travelodge (UK budget hotel group). This summer, 69% of Britons will take their annual summer holiday in the UK up from 57% last year. The average holiday this year will last for eight days, according to Travelodge Holiday Index. British holidaymakers are spending more on their summer break, at an average of £874. This is the highest spend since Travelodge started its annual holiday index in 2011 when the average spend was £399.28. This research is not a true reflection on international travel but it does indicate a section of the market which is good to be aware of, but it is not Paradise Coast‘s target market. MARKETING/SALES/PROJECTS & ACTIVITIES: USAirtours / Travelplanners OMMAC have continued to work on a co-op campaign, with American specialist tour operator USAirtours, who offer customers the opportunity to buy a personalised tailor made holiday through one of their appointed travel agencies. The campaign also runs across the consumer arm of the operator Travelplanners, who specialise in tailoring the perfect worldwide holiday itinerary as well. See below for different elements of the campaign, distributed in June including a USAirtours email link and the website poster which the email linked through to, as well as website banners: UPCOMING EVENTS 2018 DATE SPECIAL EVENT LOCATION 30 June Community event – local Kent 11th July BA Holidays Florida Travel Market Newcastle July Facebook promotion UK August VIP hosted event - TBC London 11.A.1 Packet Pg. 275 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) Above & Below: banners on Travelplanners website Left: USAirtours email link, sent out to their database of 7,500 UK retail agents Below: poster on USAirtours website that email links to Additional Co-op Campaigns – Following up on all activity & reposting including billing etc. BROCHURE REQUESTS: Website Enquiries OMMAC worked with our UK storage company BH&P to ensure that guides and maps were distributed to all UK and Ireland addresses following receipt of requests from the Paradise Coast website. Paradise Coast Trade E-Newsletter OMMAC distributed a trade E-Newsletter to over 120 key tour operators as well as select trade media titles, updating them on the latest news from Florida’s Paradise Coast. The aim was to produce an informative newsletter with a clean, professional look and feel. The content for the newsletter was extracted and adapted from the news press release that we received from the CVB for the Visit Florida Media Mission in March. Included in the newsletter were updates on local industry partners, including hotels and restaurants, as well as attraction updates such as key news from Naples Pier and the Naples Princess. Please see below: 11.A.1 Packet Pg. 276 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) Family Traveller Holidays - Image request OMMAC liaised with Visit Florida and The Ritz-Carlton, Naples to provide key industry partner Family Traveller images of the property. This was for the new website of Family Traveller Holidays, where they will sell holidays via Broadway Travel. 2019/20 Marketing Plans OMMAC working on the plans and budget for the coming year, providing objectives, goals and targets for 2019/2020 as well as reviewing results in order to form the strategy for the upcoming year. The plans include detailed market information and consumer trends. Facebook campaign proposal OMMAC have been working on a proposal for a social media campaign to be run on Facebook in the UK market. The objectives of the campaign are to increase the number of likes/followers for Florida’s Paradise Coast, increase the interactivity and engagement of fans and to highlight the diversity of product available in the region. Scott Dunn – imagery request OMMAC liaised with key UK tour operator partner Scott Dunn to provide them with the link to the Paradise Coast image bank link, allowing them to download up to date imagery of the region. Additional follow up on potential for growing the business from this operator. Brand USA Travel Week – UK- September ’19 Working on this event with detailed research and making arrangement to participate. After much deliberation it was decided not to participate this year. 11.A.1 Packet Pg. 277 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) VIP hosted Trade Event - London September’19 Seeking opportunity to host VIP clients and potential industry to generate new & innovative approaches of reaching consumers and growing visitor arrivals moving forward. Community Event – Kent – 30 June’19 Working on support with consumer promotion together with Travelplanners - opportunity to attend & participate at consumer event with direct engagement and promote Florida’s Paradise Coast to a targeted family market. PUBLIC RELATIONS SOCIAL MEDIA ACTIVITIES Activity Status/Result We continue to keep a presence on @ParadiseCoastUK. This month we have looked to inform potential travelers of upcoming events and use inspirational quotes and images to encourage them to travel. @ParadiseCoastUK continues to grow followers and get support through retweets and likes. A selection of Facebook and Twitter updates this month Facebook: 11.A.1 Packet Pg. 278 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) Twitter: 11.A.1 Packet Pg. 279 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) DIAMONDE EUROPEAN REPRESENTATION SUMMARY OF ACHIEVEMENTS TOUR OPERATOR ACCOUNTS Germany o Thomas Cook Touristik GmbH, Product North America, Jana Schlentz, Product Management NAP Marketing We have successfully supported Thomas Cook with destination images and text, as we could secure that NAP will receive 2 pages with destination information in the new USA brochure. All completely FOC. o Meso Reisen GmbH, Patrick Schreiber, Senior Product Manager & Sales Manager NAP Marketing We have secured two NAP dedicated Facebook posts on the Meso Reisen fan page with over 600 followers. The themes were Naples as small town and the Everglades. Please find screenshots attached. o Fairflight Touristik GmbH, Beatrice Erbert, Assistant Manager NAP Marketing Through our excellent relationship we could accomplish two Facebook posts with Fairflight featuring the destinations highlights. This was completely free of cost. The fan page has 6.000 followers. Please find screenshots attached. o FTI Touristik GmbH, Julia Augustin, Key Account Manager Touristic Partnership Marketing NAP Marketing In February we partnered up with Fort Lauderdale, St. Pete and Sarasota for a joined E-Learning. The E- Learning is in the FTI Academy and includes 7,5 pages for each partner. After 4 months we have reached the half-time of the E-Learning in July. The joint E-Learning is very successful so far as we have already reached 1100 participating Travel Agents out of 1600 estimated participants. o America Unlimited GmbH, Timo Kohlenberg, Owner NAP Marketing We have secured and confirmed the marketing campaign with America Unlimited. It is a very creative marketing campaign with several parts. First, it is the Influencer Promotion, second the Out of Home part and third a newsletter part. For the whole campaign America Unlimited is cooperating with three CVBs Smyrna Beach, Palm Beach and NAP to make this creative campaign a great success. The Influencer Promotion part also called “Travel Battle” is the part where AU will send a crew of 4 (2 influencer + tour guide +photographer, videographer) to the destinations, where they will do the “travel battle”. The 2 influencers will be facing each other in NAP, Smyrna Beach and Palm Beach in challenges over 7 days. There will be main challenges and small challenges (these challenges will show cast the 11.A.1 Packet Pg. 280 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) destinations) and the winners will collect virtual money, and at the end America Unlimited will double the money which will be donated to a good cause. This “Travel battle” will be broadcasted over 5 different Instagram profiles throughout the whole trip. The profile of America Unlimited (11K followers) will be the moderation platform, where the followers can interact live. America Unlimited is also triggering a viral effect via a specific Hashtag. This campaign will increase public perception, as well as awareness of America Unlimited and all participating destinations, increase sales as well as a viral effect through the targeted influencer marketing. The OOH campaign part, consists of City light posters (illuminated at night), seen by work commuters and pedestrians in Hanover and Braunschweig, it will be 80 posters in total. The aim here is building awareness and reaching out to potential clients to book a trip to NAP and the other participating destinations. Duration will be 2 weeks in the 4th quarter of 2019. NAP and the other destinations will be featured with travel offers in a Travelzoo Top 20 newsletter (2 Mio. Addresses) and the America Unlimited newsletter (140.000 addresses). o FTI Touristik AG, PM North America, Nadine Mirbach, Product Manager FL FB NAP AVM Training We have successfully secured and scheduled a training with the service center located in Munich for August 29, 2019. Switzerland o Kuoni Frankfurt, DER Touristik Frankfurt GmbH & Co. KG, Melanie Belle, Product Coordinator North America NAP Sales We have secured and confirmed a webinar with Kuoni (Der Touristik Swiss). In order to reduce the cost, the 20 min webinar will be shared among the FB, Naples CVB and AVM. 30-40 travel agents from all Kuoni stores all over Switzerland will participate during the webinar o Knecht Reisen AG, Michael Bötschi, Product Manager North America NAP Marketing Through our excellent partnership we have successfully secured FOC marketing. NAP will be included in a newsletter sent out July 25 to 50,000 contacts as well as NAP has received a dedicated Facebook post featuring the destination and the food truck park in Naples. Belgium o Exclusive Destinations, Patricia Schaumanns, Product & Contracting Manager NAP Marketing We have successfully secured that NAP is featured with one hotel in the current USA brochure. It is the JW Marriott Marco Island. TRAVEL AGENTS 11.A.1 Packet Pg. 281 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) o TA Sales Calls: this month, we have proudly presented NAP to a total of 80 travel agents. o Boomerang Reisen, Nancy San Jose, Agency Manager NAP Training We have comprehensively trained 2 agents from the Boomerang office in Stuttgart. It was a very interactive training with many questions. The agents really appreciated our visit. EVENTS o TA Training Mondial Date & Place 04.07.2019 Vienna, Operngasse Nr of attendees 5 Profile of event DiaMonde portfolio training including NAP, with the team at Mondial's main retail store for outbound leisure business. Newly decorated and designed travel agency to go more into the travel design experience. DiaMonde hosted a little office breakfast prior the presentation. Profile of attendees After a meeting with the agency manager and the head of marketing, we presented the entire DM portfolio including NAP, to the team. General feedback They do book destinations worldwide and are familiar with the DM portfolio, however, there are certain destinations they do get an increase in demand, particularly for weddings also in the USA. Cost Cost covered by DM o TUI Austria Webinars Date & Place 09. and 10.07.2019 Vienna, Austria Nr of attendees 65 Profile of event 2x dedicated DiaMonde Webinar held in partnership with TUI Austria for the Austrian market. Each time we held a 30 min webinar, which included an overview and highlights on every product in the portfolio including NAP. Profile of attendees Various TAs, either TUI owned or independent, with the potential of booking via TUI Austria. These TAs have been classified by TUI as high to very high potential. Mix of various TAs (VHP, HPC, HP) in Austria, including TUI branded TAs. General feedback Total of 65 contacts dialed in on two separate webinar dates which is a very good number to reach, each of them noon time. Again, the storytelling content and the way the presentation is designed was highlighted by TUI. Cost We have secured both webinars complimentary with TUI Austria o TA Training Paradiesreisen Date & Place 11.07.19 Geiselhöring/Bavaria, via Webinar Nr of attendees 5 11.A.1 Packet Pg. 282 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) Profile of event Prior the agency's opening hours, we provided this training via an online webinar and gave a full overview on the portfolio including NAP. Profile of attendees All 5 counter agents including the owner/agency manager attended the 1hour webinar. General feedback Sincerely appreciated that we took the time to provide them with so many details and stories to the DM portfolio including NAP. They have already requested another webinar for specific products to even deeper go into details. Cost We hosted this TA webinar on a complimentary basis o TA Training Kuoni Date & Place 11.07.2019 1030 Vienna, Landstrasser Hauptstrasse office Nr of attendees 4 Profile of event Four out of five agents including the agency manager attended the sales call, followed by the dedicated TA training. We could present the whole DM portfolio including NAP. Profile of attendees The whole agency was attending the training. General feedback There is a general big wealth of knowledge in this office with an obvious large and long experience of booking different luxury products worldwide. Many questions were raised, and we had a good discussion on how to help Kuoni further in closing the business for the DM portfolio including NAP. They are very keen to learn news and on new experiences we can share, always read and follow the DM story letters and take information on board. Cost FOC MARKETING o Facebook NAP; # posts: 13 #fans: 13,317 Please find down below the most successful posts in July: #1 10.07.2019 Tin City, reached 1408 clients, 105 reactions and 91 likes #2 13.07.2019 Conservancy of South west Florida, reached 1917 clients, 16 reactions and 11 likes o NAP newsletter Bellinghausen Sent out dedicated Naples newsletter featuring information on things to do at the Paradise Coast to 360.000 consumers in the Netherlands through Bellinghausen on July 4, 2019. o Facebook Ad We have finalized a Facebook ad implemented by DiaMonde in July. The ad was running 1-week June 28-July 4 and targeted people in DACH with high travel intentions and USA interest. All in all, this ad has performed very well with a reach of 7.112 people and 230 new likes. MEDIA / PR o NAP Media Interview Request Rüdiger Edelmann, “German Travel Radio” “Deutsches Reiseradio“ 11.A.1 Packet Pg. 283 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) We have secured the opportunity through Visit Florida to have Rüdiger Edelmann visit Naples during his research trip through Florida for his radio program “Deutsches Reiseradio” in November 2019. The page impressions for www.german-travelradio.com are 45.000 per month the 20-40 min podcast will be released Dec 19-Jan 20. The focus of the research is “beaches”, Rüdiger would visit Naples/Marco Island November 19 to hold an interview with the CVB and visit a beach. Await approval. o NAP Media FAM Request Anna Wolters, Journalist lifestyle magazine “jolie” We have secured the opportunity through Visit Florida to have the German journalist Anna Wolters, who is researching for an article for the German lifestyle magazine “jolie” requesting one night in Everglades City. This German woman lifestyle magazine has 104,641 copies per month and the article would be released in the November edition. The request is September 29-30, 2019. Await further details. o NAP Media Info Request Peter Spandl, food blogger We have secured the opportunity to have the food blogger Peter Spandl visit Florida in September 2019. His blog https://aus-meinem-kochtopf.de/ focuses on food and travels. The blog has over 60.000 monthly visits and over 150.000 impressions a month. He is also active on several social media channels and the readers of his blog vary from all ages. We have secured him with all relevant info’s for his trip. PROJECTS o NAP Insider Tip List We have comprehensively updated the NAP destination tip list, which is distributed to B2B and B2C through the year on fairs, events and roadshows. o Visit USA Newsletter We have submitted general press content for the in August send out newsletter from Visit USA. o Visit USA Belgium We have successfully supported Visit USA Belgium with comprehensive content for their Facebook page as well as for the website to improve the NAP visibility. CONSUMER o Brochure fulfillment: 15 in total 11.A.1 Packet Pg. 284 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) HIGHLIGHTS IN AUGUST 2019 o FTI service center training in Munich, August 29, 2019 o Explorer training in Munich, August 29, 2019 o Boomerang training in Munich, August 29, 2019 o 4 weeks Facebook ad, August 2019 11.A.1 Packet Pg. 285 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) Powered by AVIAREPS Monthly Report June 2019 Brazil MARKET INFORMATION • Consolidated figures from 2018 have demonstrated the growth on the number of Brazilian visitors to the US. Also, Brazilian travellers have also beat a spending record number, reaching the USD 250 billion dollars (3.5% higher than 2017). These were numbers brought by both Brand USA and the US Travel Association. (https://www.panrotas.com.br/destinos/eventos/2019/06/estados-unidos-rendem-historias-para-todos-os-gostos-leia-na-revista_165329.html) • Azul airlines just announced some of the preliminary figures for the month of June, revealing the Brazilian air company has growth considerably. The demand rate went up 21.6% and the offer increased by 14.7% when considering the same month of 2018. Those figures are a clear demonstration of the markets recovery and Azul is quite excited about some of internal modifications the company has done, said John Rodgerson – Azul’s CEO. The international routes had a 3.9% growth on the occupancy rate, while the national flights grew by 5.4%. (https://www.panrotas.com.br/aviacao/empresas/2019/07/azul-comemora-resultados-em-junho-e-mira-alta-temporada_165821.html) • Air traffic in Latin America should grow above the world average in the near future. According to some projections made by Boeing, the Latin American countries will have an average growth on the air traffic rate of 5.9% in the next 20 years. This is expected to be the highest rate in the world, being followed by the African continent. Boeing also released some of the projections of preferable destinations to be reached by new flights with over 9,000 new routes directed to North America. (https://www.panrotas.com.br/aviacao/distribuicao/2019/07/trafego-aereo-na-america-latina-deve-crescer-acima-da-media-global_165929.html) TRADE Leisure Sales Calls / Meetings Name Market Company Objective and Outcome Follow U Bruno Delfini brunod@bwtoperadora.com.br BR BWT Operadora Av. Presidente Affonso Camargo, 330 – Curitiba, PR – 80060-090 Bruno is conducting all Paradise Coast Coop plan related matters. He provided us with some other training sessions we have left on our plan and the dates will be scheduled. We’ll have one training session in Curitiba and a second to be confirmed in a different city. Email fo up to evalua dates 11.A.1 Packet Pg. 286 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) Phone: +55 41 3888-3499 Danielle Andreazzi Danielle.andreazzi@primetour.com.br BR Primetour – TO Al. Joaquim Eugênio de Lima, 424 – São Paulo, SP – 01403-001 Phone: +55 11 3178-4754 Danielle will provide us with a new proposal for several promotional actions for PC. Primetour will provide us with their room night figures and ideas to also have some contact with target audience as well (B2C). Email follow up and we’ll wait for their proposal. Vilmara Souza vilmara.souza@agaxtur.com.br BR Agaxtur – TO Av. Europa, 884 - São Paulo – SP - 01449-000 Phone: +55 11 3067-0900 Vilmara is now in charge of US destinations products for Agaxtur. We’ve been discussing new promotional possibilities for PC products within the TO. She sent us the room night figures for 2018 and from Jan to July of 2019. Paradise Coast Room Nights 2018 48 Jan-Jun.2019 29 Email follow up and call scheduled. Camila Reis camilasao@europlus.com.br BR Europlus – TO Rua 7 de Abril, 386 – São Paulo, SP – 01044-908 Phone: +55 11 2222-1182 Camila is the responsible for conducting some internal modifications in the products sector of Europlus. She’ll assist us with the promotion of PC products. Camila sent us their room night figures for 2018 and for the first 6 months of 2019. Paradise Coast Room Nights 2018 25 Jan-Jun.2019 10 Email follow up Larissa Santos Larissa.santos@copastur.com.br BR Copastur – TO Rua Bela Cintra, 755 – Larissa is in charge of Copastur’s marketing department. We’ve contacted Copastur to evaluate possible Meeting scheduled for evaluating a partnership 11.A.1 Packet Pg. 287 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) 2º andar – São Paulo, SP – 01415-003 Phone: +55 11 2394-8204 promotional partnerships for the future, for they are one of the top Luxury tour operators in Brazil. and collaterals provided. Maryane Cristina Maryane.giacometi@flytour.com.br BR Flytour – TO Av. Francisco Matarazzo, 1350 – São Paulo, SP – 05001-100 Phone: +55 11 4503-1919 Maryane provided Paradise Coast with a proposition for a Florida Day event in Flytour. Dates are TBC. Email follow up to check the possible dates before sending the official proposal to PC. Juliana Ballesteros jballesteros@biniviagens.com.br MG Bini Viagens – TA Rua Paraíba, 1441 – Belo Horizonte, MG - 30112- 010 Phone: +55 313254-3100 Juliana just sold a trip to a family group visiting Naples area from July 20th to 23rd. We’ve helped her selecting accommodations and also provided some attractions’ options for her to present her clients. Email follow up to obtain more information on the family’s trip and collaterals sent. Raquel Takahashi marketing@taquariturismo.com.br PR Taquari Turismo – TA Rua Pará, 1531 – Londrina, PR – 86020-400 Phone: +55 43 3027-5621 Promoted the destination during the last Brand USA Roadshow in Londrina – demonstrating the destinations great potential for attractions and opportunities. Email follow up with further information on PC’s highlights and access link to the e-learning course. Ana Tini anatini@atsviagens.com PR ATS Viagens e Turismo – TA Rua Tupi, 513 – Londrina, PR – 86020- 350 Phone: +55 43 3304-0294 Promoted the destination during the last Brand USA Roadshow in Londrina – demonstrating the destinations great potential for attractions and opportunities. Email follow up with further information on PC’s highlights and access link to the e-learning course. 11.A.1 Packet Pg. 288 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) Marcos Primo aviturguaraci@gmail.com PR Avitur – TA Rua Getulio Vargas, 353 – Guaraci, PR Phone: +55 43 99612- 9371 Promoted the destination during the last Brand USA Roadshow in Maringá – demonstrating the destinations great potential for attractions and opportunities. Email follow up with further information on PC’s highlights and access link to the e-learning course. Ligia Faria Ligia.faria@grupobrt.com.br BR BRT – TO R. Pres. Faria, 321 - Curitiba – PR - 80020- 290 Phone: +55 43 Phone: +55 43 3032-1410 Promoted the destination during the last Brand USA Roadshow in Londrina – demonstrating the destinations great potential for attractions and opportunities. Email follow up with further information on PC’s highlights and access link to the e-learning course. Berenice Miranda atendimento@cialipturismo.com.br SP Cia Viagens e Turismo – TA Rua Frederico Guarinon, 125 – São Paulo, SP – 05713- 460 Phone: +55 11 3742-7666 Berenice requested specific information for family activities in PC. Digital collaterals sent and email follow up. Diego Lentini diegol@bwtoperadora.com.br BR BWT – TO Av. Presidente Affonso Camargo, 330 - Curitiba – PR - 80060-090 Promoted the destination during the last Brand USA Roadshow in Maringá – demonstrating the destinations great potential for attractions and opportunities. Email follow up with further information on PC’s highlights and access link to the e-learning course. 11.A.1 Packet Pg. 289 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) Débora Ferruço contato@maggturismo.com.br SP Magg Turismo – TA Av. Ipiranga, 200 – Sute 75 – São Paulo, SP – 01046- 010 Phone: +55 11 3361-2269 Débora requested specific information for family group travelling to Florida in September. Digital collaterals sent and email follow up. Deborah Abilhoa Deborah.abilhoa@agaxtur.com.br BR Agaxtur – TO Rua Padre Anchieta, 2454 – Bigorrilho, PR – 80730-000 Phone: +55 41 3542-1080 Promoted the destination during the last Brand USA Roadshow in Maringá – demonstrating the destinations great potential for attractions and opportunities. Email follow up with further information on PC’s highlights and access link to the e-learning course. Jaqueline Rodrigues jaqueline@mgmoperadora.com.br BR MGM Operadora – TO Rua Visconde de Rio Branco, 1358 – Curitiba-PR – 80420-210 Phone: +55 41 99619- 6555 Jaqueline will provide us with a plan for promoting and selling more related PC products in the next fiscal year. She suggested training sessions in the southern states of Paraná, Santa Catarina and Rio Grande do Sul (the biggest market for them). Email follow up with collaterals and we’ll wait for the plan. Rodolfo Piotto Roehrig Commercial.ldb@pr.schultz.com.br BR Schultz – TO Rua Pará, 1531 – Londrina, PR – 86020-400 Phone: +55 43 3344-1040 Promoted the destination during the last Brand USA Roadshow in Londrina – demonstrating the destinations great potential for attractions and opportunities. Email follow up with further information on PC’s highlights and access link to the e-learning course. Jorge Souza Jorge.souza@orinter.com.br BR Orinter – TO Rua da Consolação, 247 – São Jorge presented Paradise Coast with a Coop plan – which was redirected to PC for evaluation. Email follow up 11.A.1 Packet Pg. 290 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) Paulo, SP – 01301-903 Phone: +55 11 3514-4444 Deisy Carvalho deisy@traveltur-ici.com.br PR Traveltur – TA Av. Dos Estudantes, 500 – Ibiporã, PR - 86200- 000 Phone: +55 43 98439- 4010 Promoted the destination during the last Brand USA Roadshow in Londrina – demonstrating the destinations great potential for attractions and opportunities. Email follow up with further information on PC’s highlights and access link to the e-learning course. Brunna Soares Brunna.soares@flytourmmt.com.br BR Flytour – TO Av. Francisco Matarazzo, 1350 – São Paulo, SP – 05001-100 Phone: +55 11 4503-1919 We’ve had a meeting with Brunna to better understand their needs in terms of information on PC properties. Brunna is responsible for the Wedding Destination products inside Flytour and she requested more information on hotels that could host Brazilian clients with groups of 10 to 30 people. Email follow up to her with some ideas and another email to evaluate those details with PC. Training Name of Company Market Number of Staff Trained Training Follow Up Orinter BR 25 This training session took place in Orinter’s HQ in São Paulo. Two 40 minutes’ training sessions were organized for educating the TO’s sales team. Email follow with furthe information the destinati and the acce link to PC’s e learning cour Brand USA Roadshow Londrina, PR 45 Travel agents Email follow with collater 11.A.1 Packet Pg. 291 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) and ideas for selling PC. Brand USA Roadshow Maringá, PR 40 Travel agents Email follow up with collaterals and ideas for selling PC. Promotions (Joint Marketing Activities – JMA’s) 11.A.1 Packet Pg. 292 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) Tour Operator Name Market Description – Coop Actions Launch/Start Status Brand USA BR Paradise Coast will be participating in Brand USA 2019 program. There will be 8 events in: Goiânia, São Luiz, Maceió, Maringá, Londrina, Foz do Iguaçu, Brasília and Manaus. These events will be a valuable opportunity to strengthen the relationship with local travel agents and to educate the general trade. Ongoing. Remaining training sessions: Manaus. Primetour BR Primetour has offered two training sessions at their local HQ, in São Paulo. The first happened in Feb 12th and the second one is still to be scheduled. Ongoing. Next training session date TBC. BWT BR A Coop plan will be signed between BWT Operadora and Paradise Coast. This Coop will include the participation in two events, plus some training sessions and products promotion. The first event will take place in April 26th in Porto de Galinhas, in Pernambuco state. Ongoing. 2 Training sessions TBC in other cities – to be presented by BWT (Vitória and Curitiba most probably). Europlus BR Europlus is interest in developing and promoting products relating PC as a valuable option for Florida frequent visitors. After de product is fully developed, João will begin training their sales team. Ongoing. 3 to 4 training sessions will be scheduled to promote de product (São Paulo, Sorocaba, Alphaville and Bauru) American Travel BR American Travel’s director, Mr. Anselmo Jr., is very fond of Naples. He lives in Orlando area but has been to PC for multiple times. He wants to promote new product for his frequent Florida visitors and we’ll schedule some training sessions with his executives and partner travel agents. Ongoing Dates and places TBC Orinter BR Orinter has provided PC with an offer for a plan with several promotional projects. The first one would take place in São Paulo, in June 17th (Florida Day – 80 travel agents). The following actions include digital campaigns, a sales campaign and one other event called the Orinter US Day. Proposed. Remaining actions with dates TBC. 11.A.1 Packet Pg. 293 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) MEDIA RESULTS Media Meetings Name Publication/Media Market Objective & Meeting Notes Foll Lena Mattar Lena Mattar BR Lena Mattar is Lena Mattar is a gastronomy influencer who works with local and international brands, promoting culinary scenery in various locations around the world. Com Luiz Mazzilli Carbono Uomo BR Meeting to discuss upcoming coverage and complement information from his previous visit in Naples Com 11.A.1 Packet Pg. 294 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) RESULTS Férias nos EUA 11.A.1 Packet Pg. 295 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) 11.A.1 Packet Pg. 296 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) 11.A.1 Packet Pg. 297 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) • Agente de Valor 11.A.1 Packet Pg. 298 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) • Simonde 11.A.1 Packet Pg. 299 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) 11.A.1 Packet Pg. 300 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) 11.A.1 Packet Pg. 301 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) 11.A.1 Packet Pg. 302 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) 11.A.1 Packet Pg. 303 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) 11.A.1 Packet Pg. 304 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) 11.A.1 Packet Pg. 305 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) MEDIA LINKS • Férias nos EUA | Print • Agente de Valor | https://agentedevalor.com.br/noticia/1327/-5-lugares-para-conhecer-em-um-bate- volta-de-miami • Simonde | https://www.simonde.com.br/naples-florida-onde-comer-da-melhor-key-lime-pie-do-sul- dos-estados-unidos-a-india-passando-pelas-opcoes-organicas-vegetarianas-veganas/ MEDIA VALUE Media Subject Date Copies/ Pageviews/Impressions Férias nos EUA Florida beyond parks June issue 25.000 Simonde Naples, Florida: Where to eat the best lime key in the South USA 06/05 35.000 11.A.1 Packet Pg. 306 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) Agente de Valor Perfect moment to visit alternative routes in Florida 06/20 TBC SOCIAL MEDIA Zebra keeps producing content and managing Paradise Coast official account profile on Facebook and Instagram. AVIAREPS oversee the projects and posts. Facebook Paradise Coast Facebook address is www.facebook.com/paradisecoastbr = 23,930 fans on the page. Promoting holidays in Paradise Coast Promoting tropical Weather in Naples 11.A.1 Packet Pg. 307 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) Promoting travel in couple in Paradise Coast Instagram Paradise Coast 11.A.1 Packet Pg. 308 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) Instagram address is https://www.instagram.com/paradisecoastbr/= 2,327 followers Prospect work for July • At least 3 media meetings in Sao Paulo, besides pitches by e-mail and media calls • Media liaison: Rodrigo Ruas, from Viagens ao Redor do Mundo TV Show 11.A.1 Packet Pg. 309 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) VISITOR SERVICES REPORT- Lori Lou Waddell JUNE 2019 Visitor Profiles Month Big Cypress Oasis Gulf Coast Ranger Station Everglades City Immokalee Marco Island Naples YTD Total Year 2015 52,473 107,564 85,941 1,103 6,810 20,419 274,310 Year 2016 65,051 104,162 67,403 1,252 6,321 6,992 251,180 Year 2017 44,153 92,081 40,329 1,617 4,647 5,193 188,020 Year 2018 43,220 95,776 16,201 1,621 2,027 3,606 162,451 Jan 2019 3,530 7,244 617 0 66 429 702 12,588 Feb 2019 7,379 17,350 6,313 0 109 397 401 31,949 Mar 2019 7,781 19,035 8,057 0 94 327 357 35,651 Apr 2019 5,049 11,733 4,955 0 95 139 347 22,318 May 2019 3,187 6,850 1,538 0 135 103 156 11,969 Jun 2019 3,002 5,370 1,376 0 131 89 146 10,114 Jul 2019 Aug 2019 Sept 2019 Oct 2019 Nov 2019 Dec 2019 Total YTD 29,928 67,582 22,856 0 630 1,484 2,109 124,589 • Everglades City Visitor Information Center has closed their location as of June 1, 2018. • Addition of Gulf Coast Ranger Station/Visitor Information added to statistics 11.A.1 Packet Pg. 310 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) 53 Naples and Marco Island International Visitor Origins U.S. Visitor Origins 11.A.1 Packet Pg. 311 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) 54 11.A.1 Packet Pg. 312 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) 55 Activities for June 2019 • Respond to all emails regarding tourism in Collier County coming to Chamber of Commerce • Renovation ideas for satellite information center at lobby in Depot • Continue to request rack cards to place in the Chamber Building Visitor Information Center • Send out Calendar of Events to Chamber of Commerce Board Members. • Draft quarterly tourism update for Chamber Connect-Sportsplex • Meeting with Executive Director of Grand Piano Series • Respond to requests for Visitor and Relocation packets • Update Visitor Counts for Collier County Visitor Information Centers • Update Statistics for Naples Visitor Information Center • Request all materials below par levels for Visitor Information Center from attractions, hotels, restaurants • Manage VIC Vol Schedules at Chamber • Manage/update/email Calendar of Events for Tourism partners • Manage daily operation of Visitor Information Center, coordinate information with other Collier County Visitor Information Centers. • Manage all requests for Visitor and Relocation materials, mailing and tracking • Attend 75th Anniversary of D-Day and Battle of Normandy at Naples Depot • Teleconference with Guest Services regarding Everglades Florida Adventures at Ranger Station in Everglades City • Discussion to present visitor counts from Gulf Coast Ranger Station at Everglades National Park for monthly visitor report. Monthly Attendance • Chamber of Commerce monthly events-Wake Up Naples and Business After Five • SKAL Board Meeting & Member Meeting • Sports Council Board Meeting & General Meeting 11.A.1 Packet Pg. 313 Attachment: July TDC Staff Reports-June Activity (9658 : Tourism Staff Reports) 07/29/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 12.A Item Summary: Detailed Staff Reports Meeting Date: 07/29/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 07/23/2019 10:35 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 07/23/2019 10:35 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 07/23/2019 10:35 AM Tourism Jack Wert Director Completed 07/23/2019 11:10 AM County Manager's Office Sean Callahan Executive Director Completed 07/23/2019 11:17 AM County Attorney's Office Colleen Greene Attorney Review Completed 07/23/2019 11:30 AM Tourist Development Council Jack Wert Meeting Pending 07/29/2019 9:00 AM 12.A Packet Pg. 314 6/10/2019 - 7/10/2019 Naples Marco Island Everglades CVB Sales Report Event Type:All Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent StatusLead ID# Status:TURNED DEFINITE Advantage Destination & Meeting Services, Inc. 4/5/2019 4/8/2019 0 300 1,200$760,903.39 0RFP Rcvd LocalWinner Circle Employee Trip Incentive RFP $0.00newBooked Business45834 Cadence Travel, Meetings & Incentives 2/10/2020 2/14/2020 0 25 58$48,380.88 0RFP Rcvd LocalRadian 2020 Board Meeting Insurance Cvent $0.00newBooked Business48272 Dade Association of School Administrations 7/28/2019 7/30/2019 0 186 392$359,189.54 0RFP Rcvd Local2019 DASA Summer Institute Association-Meetings, Conventions $0.00repeatBooked Business47573 Evolution Event Solutions 4/10/2019 4/14/2019 0 70 215$130,302.90 0RFP Rcvd2019 Asurion Achiever's Club Insurance Website $0.00newBooked Business44397 Experient 3/14/2019 3/16/2019 0 100 150$79,713.95 0RFP Rcvd Local2019 Pharma Q1 Medical/Pharma Cvent $0.00newBooked Business47966 HelmsBriscoe 2/3/2020 2/5/2020 0 120 385$364,366.41 0RFP Rcvd LocalPlastics News’ The Executive Forum March 2020 Corporate $0.00repeatBooked Business48263 HelmsBriscoe 8/9/2019 8/10/2019 0 17 34$21,255.95 0RFP Rcvd LocalPBC Bar Association Retreat 2019 Association-Meetings, Conventions Cvent-Debi Knows $0.00repeatBooked Business48476 HelmsBriscoe 7/8/2019 7/11/2019 0 90 360$150,802.13 0RFP Rcvd LocalTNI 2019 - Overflow Education Cvent-Debi Knows $0.00newBooked Business48696 HelmsBriscoe 6/4/2019 6/7/2019 0 10 23$12,583.64 0RFP Rcvd LocalRRI Overflow Poles Instructional Team Corporate Cvent-Debi Knows $0.00newBooked Business48701 Printed: 7/10/2019 Page: 1 of 2Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 315 Attachment: Detailed Staff Reports (9663 : Detailed Staff Reports) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent StatusLead ID# Status:TURNED DEFINITE JW Marriott Marco Island Beach Resort 6/4/2021 6/12/2021 0 247 2,223$768,295.78 0Rfp enhancementNational Ribbon Distributor Meeting Overhead Doors Corporate $0.00newBooked48619 Meetings & Incentives Worldwide, Inc, 2/9/2020 2/11/2020 0 24 48$41,283.24 0RFP Rcvd LocalAO42989 A. O. Smith 2020 February Board of Directors Meeting Corporate Cvent $0.00repeatBooked Business48884 Meetings Made Easy LLC 11/2/2020 11/4/2020 0 12 22$12,671.75 0RFP Rcvd LocalACCE Benefits Trust 2020 Winter Association-Meetings, Conventions Cvent $0.00newBooked Business48210 0 1,201 5,11012$2,749,749.56 0Event Count: $0.00 0$2,749,749.5612 5,1101,2010Event Count: $0.00 Printed: 7/10/2019 Page: 2 of 2Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 316 Attachment: Detailed Staff Reports (9663 : Detailed Staff Reports) JUNE 2019 - COLLIER TOURISM COVERAGE & DESTINATION FEATURE NEWS HIGHLIGHTS Local Business of Tourism/CVB News Media Outlet Local- State- Nat'l- Int'l Story Title & Link to Online Version Date Details Ad Value Circulation or Unique Views Tone Naples Daily News Local Tourism remains strong in Collier County, but hotel occupancy continues to slide 5/29/19 No simple reason why. Visitation, spending are up. $5,644.02 73,000 Neutral Naples Daily News Online Local Tourism remains strong in Collier County, but hotel occupancy continues to slide 5/29/19 No simple reason why. Visitation, spending are up. $397.36 864,000 Neutral Destinations Florida (FADMO Newsletter) State National Travel & Tourism Week JUNE/JULY Paradise Coast Tourism Week wrap up with photo of Jack Wert media/partners briefing at Naples Zoo Positive Reel Talk Radio ESPN 99.3 FM Local Collier County Parks/Ramps Install Solar Trash Compactors 6/1/19 CVB sent details on new eco friendly addition to boat ramps Positive Brasil Travel News Int'l A festa Rock The Beaches agitou o IPW 2019 6/5/19 Attendance at CVB-Co-Sponsored IPW Event - Coverage of the Gulf Coast Rock the Beaches event with VISIT FLORIDA at IPW. Positive News-Press Print Local Collier Tourism: Growing Pride in Naples 6/7/19 CVB Contributed Collier Tourism Column: Report on the birth of 3 lion cubs at Naples Zoo, and last week's Naples Pride Festival $4,000.00 54,000 Positive Revista Facil Online Int'l IPW 2019 - showcase for US tourism promotion 6/9/19 Paradise Coast Media Marketplace Table pictured Positive 12.A.1 Packet Pg. 317 Attachment: Detailed Staff Reports (9663 : Detailed Staff Reports) Reel Talk Radio ESPN 99.3FM Local CVB Staff Live Appearance - Multiple Collier topics covered 6/15/19 Fish the Naples Botanical Garden Lakes-Father's Day weekend; Congrats Dolphin Explorer on launch of new, bigger boat; Timeless close for summer, Chef David Nelson illness; Dad's Day Out at Village on Venetian Bay; Rookery Bay Kids Free Fridays; Naples Zoo lion cubs; Rookery Bay Kids Free Fridays & Science Saturdays; Big Cypress National Preserve; Ten Thousand Islands fishing Positive News-Press Print Local Collier Tourism: Welcome to Trail Town 6/20/19 CVB Contributed Collier Tourism Column: Report on Everglades City Trail Town event, announcement of Naples Pathways Coalition bike path project, the Paradise Coast Trail $4,000.00 54,000 Positive News-Press Local TDC grant supports Harley Davidson exhibit at CMON 6/21/19 TDC Grant: Hands-on Harley exhibit at CMON through Sept. 8 $3,800.00 54,000 Positive Twitter.com/Charle sMcCool Social My favorite @#USGulfCoast destinations will soon have non-stop flights between them. @SunCountryAir will fly between @FlyGPT in CVB Info Submitted: Sent direct air service news, since know he loves both destinations 23,300 Positive Naples Daily News Online Local Collier County to develop vacation rental ordinance 6/25/19 BCC $397.36 864,000 Neutral Naples Daily News Online Local Collier County to develop vacation rental ordinance 6/25/19 BCC $4,122.98 73,000 Neutral Naples Daily News Online Local More pickleball courts, stadium coming to East Naples Community Park 6/28/19 BCC votes to approve new master plan to add new 3,500-seat stadium, welcome center, restrooms, parking $397.36 864,000 Positive 12.A.1 Packet Pg. 318 Attachment: Detailed Staff Reports (9663 : Detailed Staff Reports) Naples Daily News Print Local More pickleball courts, stadium coming to East Naples Community Park 6/28/19 BCC votes to approve new master plan to add new 3,500-seat stadium, welcome center, restrooms, parking $4,122.98 73,000 Positive Naples Daily News Online Local Pepperidge Farm names cookies after SWFL cities 7/2/19 Naples, Sanibel, Captiva cookies on the market as part of Pepperidge Farm American Positive Naples Daily News Online Local Brent Batten: Why pickleball and not golf? 7/2/19 Opinion column on ENCP Master Plan (pickleball) funding vs. golf related to purchase Naples Daily News Local Remaining mom and pop motels embrace identity to 7/17/19 Independents small hotels hang on, provide personal, friendly service - JW quote Destination Feature News Highlights - Local/Nat'l/Int'l Media Outlet Story Title & Link to Online Version Publication Date Details Ad Value Circulation or Unique Views Tone TravelMoleUK Online Int'l Florida Friday: Festival fun in the Sunshine State 5/31/19 CVB Wrote, Submitted festival info. Annual Stone Crab Festival selected Positive Reel Talk ESPN 99.3 FM Local Collier County parks solar trash compactors 6/1/19 CVB sent parks information: Solar trash compactors at Collier boat ramp parks, specific parks mentioned Positive Reel Talk ESPN 99.3 FM Local Delnor-Wiggins Pass fishing 6/1/19 Fishing report from beach, pass Positive National Geographic Traveler Nat'l The 28 friendliest neighborhoods in U.S. cities 6/3/19 "Old Naples" is included on this list that Nat Geo worked on with Resonance Consulting - ranking based on statistics + user-generated data grading walkability, public spaces, restaurants, comments from TripAdvisor, Yelp $21,057.00 26,160,000 Positive 12.A.1 Packet Pg. 319 Attachment: Detailed Staff Reports (9663 : Detailed Staff Reports) National Geographic Traveler Nat'l Old Naples, Florida extended photo caption 6/3/19 This tony, Gulf-side city’s thousand-foot-long pier and the surrounding Old Naples historic district summon glamorous, bygone Florida via vintage sorbet-hued bungalows, posh boutiques, and tropical plant–shaded outdoor cafés. Walking tours depart from the circa-1895 Palm Cottage, a tabby (shell-and-sand concrete) stucco charmer with a museum. And on the site of a 1920s oyster-processing plant on Naples Bay, funky Tin City hosts shops and crab shacks in brightly painted, metal-roofed cottages. Positve YouTube Keewaydin Island Memorial Day 2019 Great video by user Paul Balzano Positive Miami Herald State National Geographic says this Miami neighborhood is one of the friendliest in the country (also mentions Old Naples) 6/4/19 Story about Nat Geo/Resonancy friendliest neighborhoods rankings includes Old Naples $10,284.36 8,940 Positive Naples Daily News Local The Baker Museum to reopen with ewn, airy vibe in November 6/4/19 The Baker Museum reopening after extensive redesign after Thanksgiving Positive Association Conventions & Facilities Nat'l The Sunshine State Has it All - From Beautiful Weather to Unique Cities 6/11/19 Naples Sophistication and Culture - Naples profile includes highly complimentary review of destination from Mike Donaldson from hosting the annual FAA conference. Kudos to Naples Grande, dining scene, culture, safe, beautiful, largest turnout in history of their annual conference $2.10 9,000 Positive Flamingo State Casting for Tarpon and for Hope Deep in the Everglades 6/3/19 Fishing the saltwater part of Everglades National Park 11,000 Positive 12.A.1 Packet Pg. 320 Attachment: Detailed Staff Reports (9663 : Detailed Staff Reports) Flamingo State Insider's Guide to Traveling Ten Thousand Islands: Plan your own adventure to Everglades City, the Ten Thousand Island and Everglades National Park 6/3/19 Travel guide to exploring Everglades City, Ten Thousand Islands part of Everglades National Park. 11,000 Positive Flamingo State Florida Wild: Ten Thousand Islands 6/12/19 Photo and essay on wildlife photographer Carlton Ward on the Ten Thousand Islands remote beauty. Mentions Panther Key, Everglades National Park, Fakahatchee Strand, Big Cypress National Preserve 11,000 Positive Narcity Nat'l Forget ice cream trucks, you can get ice cream from a boat on this Florida island 6/13/19 Feature on the In the Pink ice cream boat at Keewaydin Island $145.64 633,000 Positive Naples Illustrated Local Where to Tie the Knot on The Paradise Coast 6/13/19 Use of destination brand name in title. Highlights four dreamy locales for getting married Positive Gulf Shore Business Daily Local Wine Enthusiast selects Ario for prestigious list 6/17/19 JW press release Positive WalletHub Nat'l 2019's Best Beach Towns to Live in 6/18/19 Naples, Fla. returns to No. 1 ranking (no. 2 in 2018, no. 1 in 2017)Positive Town & Country Online Nat'l The 12 Best Places to Travel in December 6/19/19 Luxury lifestyle magazine recommends 12 best places to go in month of December. Naples, Florida is on the list, mentining The Ritz-Carlton, Naples and ArtisꟷNaples, gorgeous beaches, Everglades, five-star shopping, downtown, great restaurants, culture. $390.02 1,700,000 Positive 12.A.1 Packet Pg. 321 Attachment: Detailed Staff Reports (9663 : Detailed Staff Reports) Jetsettersblog.com Nat'l LBGTQ+ Fun in the Florida Sun 6/20/19 Result of CVB LGBTQ Submission to VISIT FLORIDA: Round up of fun Florida areas for LGBTQ visitors - including Naples, Marco Island and the Everglades - FL's Paradise Coast $2.39 10,000 Positive Coastal Breeze News Local Wooten's Airboats, Swamp Buggies and 16 ft. Gators: A Perfect Way to Spend a Cloudy Day with Kids 6/20/19 Feature on Wooten's Everglades airboat and swamp buggy tours, plus gator demonstration Positive Naples Daily News Online Local Have you visited them all? Here are 10 great beaches not to miss in the Fort Myers and Naples area 6/20/19 Numerous Naples beaches profiled in regional looks at top beaches. References Naples recent ranking: No. 1 Best Beach Town to Live in Positive News-Press Local Have you visited them all? Here are 10 great beaches not to miss in the Fort Myers and Naples area 6/20/19 Numerous Naples beaches profiled in regional looks at top beaches. References Naples recent ranking: No. 1 Best Beach Town to Live in Positive News-Press Local Survey ranks Naples as No. 1 beach town to live in 6/20/19 Latest survey by WalletHub ranks Naples No. 1 Beach Town to Live in - U.S. - also No. 1 for quality of life Positive 10Best USA Today Nat'l Best Naples Restaurants for Fresh from the Sea Catches 6/20/19 Writer Chelle Koster Walton's top 10 Naples restaurants for fresh seafood $1,210.40 1,500,000 Positive 365 Atlanta Traveler Nat'l 27 Things to Do in South Florida on the Ultimate Vacation Road Trip 6/21/19 Naples Botanical Garden, Clam Pass Beach and Naples Grande Beach Resort, Conservancy of SWFL mentioned Positive Coastal Breeze News Local New and improved dolphin explorer 6/21/19 Populare Marco Island tour launches new larger boat Positive 12.A.1 Packet Pg. 322 Attachment: Detailed Staff Reports (9663 : Detailed Staff Reports) Coastal Breeze news Local Finding the Best Fishing Along Florida's Mangrove Positive Naples Daily News Online Local Fishing charter captain spots whale shark off the coast of Naples 6/24/19 30-ft. long whale shark spotted off Naples Positive South Florida Reporter State Moving to Florida? The best things to do for fun!6/24/19 Paddle Marco and kayaking mentioned as a fun and healthful activity to enjoy after moving to Florida Positive Narcity Nat'l Forget Burger Joints, You Can Get Your Sandwiches from a Boat on This Florida Island 6/27/19 Feature on Just Beachy Burgers & More at Keewaydin $145.64 633,000 Positive Herald-Dispatch - Huntington, WV Nat'l Stephanie Hill: Food, fitness and fun in Naples, Florida 6/28/19 Finding balance on a Naples vacation. Positive Reel Talk ESPN 99.3 FM Local Naples Captain videos whale shark sighting 6/29/19 CVB Sent info, video Positive Florida Sun Magazine Int'l Best Beach Town to Live in 2019: In Naples lasst es sich am besten Leben 7/2/19 According to a WalletHub study published in January, Naples is the beach town in the US where life is best. In addition, there are three more "beach towns" in Florida in the top 10. Positive Coastal Breeze News Local Winds Across the Ocean: Saharan Dust 7/4/19 Master Naturalist Bob McConville explains the recent influx of Saharan dust that is helping produce dramatic sunsets, could also play a part in red tide. The high iron content in the dust has been linked through research to red tide blooms. Neutral 12.A.1 Packet Pg. 323 Attachment: Detailed Staff Reports (9663 : Detailed Staff Reports) USA Today 10Best Nat'l Find Amore at Naples, Fla.'s Best Pizza Joints 7/5/19 The top 10 pizza restaurants in Naples, Florida according to USA 10Best are (from No. 1 to 10): Lowbrow Pizza & Beer, Rosati's of Naples, Rosedale Brick Oven Pizzeria, Barbatella, Industry Pizza & Slice Shop, Campiello, Aurelio's Pizza, Joey's Pizza & Pasta, Aldo's Restaurante Italiano, Joey D's Italian Restaurant $1,210.40 1,500,000 Positive Passport Magazine Nat'l Discover a Taste of Paradise in Naples, Marco Island and the Everglades 7/8/19 CVB Branded Content Article Placement: Story highlights dining throughout Naples, Marco Island and Everglades City in this top LGBTQ publication 31,000 Positive Wine Enthusiast Nat'l Wine Enthusiast Celebrates America's 100 Best Wine Restaurants 7/11/19 Ario at JW Marriott Marco Island included in highly prestigious list Positive USA Today 10Best Nat'l Naples Lives Up to Its Name with Great Italian Restaurants 7/12/19 Pazzo, Barbatella, Campiello, Café dell'Amore, Sale e Pepe, Alberto's on Fifth, Dorona Modern Italian Steakhouse, Osteria Tulia included on list (two others in Bonita Springs) Positive Yahoo! Finance Online Nat'l Worst Places to Spend Your Golden Years - And Where to Retire Instead 7/12/19 Naples, Fla. identified as a Don’t Retire location sue to high media home price ($400,000). St. Pete recommended instead Negative National Geographic Magazine Online Nat'l Discover reveals secrets about how ghost orchids reproduce 7/12/19 New photo and video evidence from FL Panther National Wildlife Refuge and Corkscrew Swamp Sanctuary brings good news about how rare, endangered ghost orchids are pollinated 26,160,000 Postive Biographic Nat'l Ghosts of the Everglades 7/12/19 New photo and video evidence from FL Panther National Wildlife Refuge and Corkscrew Swamp Sanctuary brings good news about how rare, endangered ghost orchids are pollinated Postive 12.A.1 Packet Pg. 324 Attachment: Detailed Staff Reports (9663 : Detailed Staff Reports) Audubon Online Nat'l These photos reveal the pollination secrets of Florida's most elusive flower 7/12/19 Despite extensive efforts, nobody had ever definitively documented the pollination of the ghost orchid, a mysterious plant that grows in the towering trees of the Everglades—until now. $1,100,000 Postive Galerie Nat'l Florida's Baker Museum to Unveil $25 million expansion in wake of Hurricane Irma 7/12/19 Two years after the hurricane forced it to shutter, the Baker Museum is set to unveil a stunning revamp by Weiss/Manfredi $0.55 2,000 Neutral Forbes Nat'l Best Resorts in Naples, Florida 7/15/19 Store highlights things to do from strolling the historic downtown to Naples Zoo. Naples resort round-up includes: Park Shore Resort, Hyatt House, The Ritz-Carlton Golf Resort, The Naples Beach Hotel & Golf Club, Naples Bay Resort & Marina $34,257.22 29, 790,000 Postive 10Best USA Today Nat'l Naples' most scenic and savory lunchtime restaurants 7/17/19 top picks for lunch $1,213.06 1,510,000 Postive Time Out In Paradise Online Nat'l #WheretoWednesday- SWFL $450 a day or less 7/15/19 Repost of a marketing-driven article around various award point programs. Includes mentions of JW Marco Island and The Ritz- Carlton, Naples, Hilton Marco Island $0.14 611 Positive Recent Press Trip Coverage Results Media Outlet Story Title & Link to Online Version Publication Date Details Ad Value Circulation or Unique Views Tone AttractionTicketsDi rect.com Posh and Pampered: A Visit to Florida's Naples 5/3/19 CVB FAM Simon & Susan Veness: If you’re looking for a wonderfully refined and quality- conscious destination that more than matches some of Europe’s high-end hangouts, then this city in the south-west corner of the Sunshine State should be high on your list of priorities. $38.91 169,000 Positive 12.A.1 Packet Pg. 325 Attachment: Detailed Staff Reports (9663 : Detailed Staff Reports) The Telegraph Int'l Travel: Inn on Fifth: Naples, Florida, United States 5/3/19 CVB FAM Simon & Susan Veness - Result of FL Huddle Meeting: Telegraph online travel section hotel review Positive The Telegraph Int'l Travel: Edgewater Beach Hotel: Naples, Florida, United States 5/3/19 CVB FAM Simon & Susan Veness - Result of FL Huddle Meeting: Telegraph online travel section hotel review Positive Reader's Digest Online Nat'l 15 Beaches with the Best Seashells in the World 5/9/19 CVB Charles McCool Influencer FAM: "Travel Happiness Expert" Charles McCool's blog and ParadiseCoast.com articles sourced/quoted in this roundup list of beaches with the best seashells in the world. Positive Acontece Guia (Brazil)Int'l Naples e Marco Island mesclam diversao e calmaria 5/13/19 Result of CVB Brazil Contacts, Visit - Paradise Coast enchants with the incredible beauties of the wild nature, paradisiacal beaches, abundant options of gastronomy and shops to make those purchases of every trip. So, without further ado, let's get to know these two wonders of Florida. Positive 365AtlantaTraveler .com Nat'l 17 Best Florida Beaches for Families to Relax and Unwind 5/13/19 CVB FAM October 2018 - Jan Schroder credited with info recommending Marco Island, Tigertail Beach, Dolphin Explorer Briggs nature center Positive Aventura Magazine FL Go West - Florida's west coast is the best coast for relaxing summer getaway MAY CVB FAM 2018 - Angela Caraway-Carlton writes extensive article on Naples/Marco Island area in look at top Gulf coast summer getaways for Southeast Florida residents Positive 12.A.1 Packet Pg. 326 Attachment: Detailed Staff Reports (9663 : Detailed Staff Reports) 365 Atlanta Traveler Nat'l 17 Best Beaches for Families to Relax and Unwind 5/10/19 CVB FAM November 2018 - Jan Schroder credited with info included in another writer's Florida beaches roundup. Includes Marco Island, Tigertail Beach, Dolphin Explorer Capri Paddlecraft Park, Conservancy Briggs boardwalk, $1,113.00 55,600 Positive The Travel 100 Nat'l Top Things to Do in Marco Island [In and Out of the Water] 5/31/19 CVB FAM November 2018 - Jan Schroder write extensive Travel 100 Plus feature on things to do in Marco Island. Result of November 2018 FAM visit. $4,000.00 100,000 Positive Florida Today Online State Where has Emeril Lagasse dined in Florida? 6/11/19 Result of CVB Sponsored Episode of Emeril's FL - A roundup of Florida restaurants where Emeril Lagasse has dined. The three restaurants profiled in the Naples episode of Emeril's Florida are included - Osteria Tulia, Pinchers and Mereday's Fine Dining $402.27 874,000 Positive Naples Daily News Online State Where has Emeril Lagasse dined in Florida? 6/11/19 Result of CVB Sponsored Episode of Emeril's FL - A roundup of Florida restaurants where Emeril Lagasse has dined. The three restaurants profiled in the Naples episode of Emeril's Florida are included - Osteria Tulia, Pinchers and Mereday's Fine Dining $397.36 864,000 Positive Missouri Meetings & Events Nat'l Bill on the Road: Pickle + Ball = The Fastest Growing Sport 6/11/19 CVB Hosted FAM April 2016: Writer Bill Clevlen attended the first US OPEN Pickleball Championships. This article includes interview $2,500.00 1,000 Positive Atlanta Traveler Nat'l 45+ Leisurely Things to Do on Sanibel Island Beyond Shelling 6/26/19 CVB Hosted FAM November 2018: Included were two attraction trip recommendation in Naples - C'mon and Naples Zoo 12.A.1 Packet Pg. 327 Attachment: Detailed Staff Reports (9663 : Detailed Staff Reports) TourismMarketing Today The Official Newsletter of Destinations Florida, Inc. | www.DestinationsFlorida.org | June-July 2019 VISIT FLORIDA Reauthorized for One Year Advocacy for 2020 Session Starts Now by Mat Forrest and Hannah Gutner DF Government Affairs Another Day by Robert Skrob, CPA What do you think of our new name and look? You are holding the results of Tourism Marketing Today’s first redesign since our inaugural issue in January 2005. (For a trip down memory lane, see page 6 for a clip of this newsletter.) While your association has a new name and the newsletter has a new look, we still have some old-school work to do. Legislative Session 2020 begins with committee weeks in September. You’ll begin to see bills filed before football season begins. Some lawmakers have been quick to claim that visitors would come to Florida without tourism promotion. This summer, Destinations Florida will work with you to highlight the ways It took an extra day, but the 2019 Regular Session officially ended on Saturday, May 4, at 2:03 p.m. No matter how any individual bill fared, the constant advocacy by all FADMO (now Destinations Florida or DF) members and supporters of Florida’s tourism industry was critical to our success this session. It’s important to look at the big picture, and thanks to LobbyTools, someone else keeps track of the stats for us. So, while we know DF has been narrowly focused on a handful of issues, here are some fun stats to give you a better perspective of what this session was like: 2019 Legislative Statistics • 3,571 bills and proposed com- mittee bills filed • 2,997 amendments filed • 3,765 votes taken • 40 floor sessions • 196 bills passed both chambers • Number of bills or budget proj- ects vetoed by the governor: TBD So, that’s the big picture, and here are the issues most relevant to DF: VISIT FLORIDA (Reauthorized) Obviously, this was our biggest issue this session and, as we’re sure you have already heard, VISIT FLORIDA was reauthorized by the Legislature. SESSION 2019 continues on pg. 2ANOTHER DAY continues on pg. 5 Joined by Senate President Bill Galvano, Governor Ron DeSantis and Lt. Governor Jeanette Nuñez, House Speaker Jose Oliva offers remarks on the accomplishments of the legislative session. Photo: Florida House of Representatives 12.A.1 Packet Pg. 328 Attachment: Detailed Staff Reports (9663 : Detailed Staff Reports) SESSION 2019 continued from pg. 1 2 The language was added during the Budget Conference to a piece of legislation that is linked to the General Appropriation Act. It’s called the implementing bill and its purpose is to do exactly what the name implies, to implement the budget issues contained in the General Appropriations Act. A key fact to remember, though, is that the General Appropriations Act is only for the next fiscal year; therefore, issues contained within the implementing bill are only valid for the next fiscal year. The bill states: 288.1226 Florida Tourism Industry Marketing Corporation; use of property; board of directors; duties; audit.— (14) REPEAL.—This section is repealed July 1, 2020 October 1, 2019, unless reviewed and saved from repeal by the Legislature. The Budget Tied in with the VISIT FLORIDA legislation is the allocation of funds to VISIT FLORIDA in the 2019-20 fiscal year. While the House held out for a long time on reauthorizing and funding VISIT FLORIDA, the budget debate ultimately ended with what the Senate initially offered: $50 million. 2328 SPECIAL CATEGORIES GRANTS AND AIDS - VISIT FLORIDA FROM STATE ECONOMIC ENHANCEMENT AND DEVELOPMENT TRUST FUND . . . 26,000,000 FROM TOURISM PROMOTIONAL TRUST FUND . . . 24,000,000 This is a decrease of $26 million from the past three years and the lowest funding since the 2011-12 fiscal year: • 2018-19 $76,000,000 • 2017-18 $76,000,000 • 2016-17 $76,000,000 • 2015-16 $74,000,000 • 2014-15 $74,000,000 • 2013-14 $63,500,000 • 2012-13 $54,000,000 • 2011-12 $34,899,209 • 2010-11 $26,647,961 In short, this session was the warmup, and everyone did a great job. We have even more work to do to support VISIT FLORIDA during the 2020 Legislative Session. Vacation Rentals (Died) The vacation rentals debate continued this session, but in the end nothing changed. While six vacation rentals- related bills were filed, only two gained traction and from that only the House bill was heard in committee. SB 824 by Diaz (R-Hialeah Gardens) and HB 987 by J. Grant (R-Tampa) were nearly identical bills and swung the pendulum toward the vacation rental industry and away from local government regulation. After much debate in each committee, the House bill did make it to the floor but was never heard. The Senate bill was placed on an agenda twice but never heard in committee, which is usually a good sign that the votes weren’t there to pass it. Much like the VISIT FLORIDA debate, we think you can definitely plan on seeing this issue again in 2020. Tourist Development Councils (Died) This unique bill regarding TDTs passed two of three committees in the Senate before being withdrawn. SB 1708 by Rouson (D-St. Petersburg) authorized certain counties to establish multiple TDCs. It states: (4) ORDINANCE LEVY TAX; PROCEDURE.— (f) Notwithstanding any other law, a county with a population of 900,000 or more, according to the last decennial census, may adopt a resolution that establishes and appoints members of more than one tourist development council upon a finding that more than one tourist development council best serves that county’s tourism industry needs. Upon the adoption of such resolution, the county is not required to organize its tourist development councils in accordance with the requirements of membership composition in paragraph (e). A House bill on this subject was never filed. Sports Stadium Funding Repeals (Died) Much like in past years, the House passed a sports stadium bill, but it failed to pass in the Senate. HB 791 relating to Sports Franchises and Facilities by Avila (R-Hialeah) • Deleted provisions authorizing counties to impose specified taxes to pay debt ser- vice on bonds related to sports facilities • Prohibited a county from leasing speci- fied professional sports franchise facilities • Prohibited the lease of public lands for certain purposes related to sports fran- chises and their facilities • Required the lease of a facility on public lands for certain purposes to be at fair market value • Required a sports franchise to repay specified debt incurred by local govern- ment related to construction of facilities Unlike other bills relating to sports stadiums, this bill also repealed 288.11631, F.S., the retention of the Major League Baseball spring training baseball franchises statute. There was a related bill in the Senate, SB 414 relating to Sports Development by Lee (R-Brandon), but it didn’t impact the spring training baseball statute. SB 414 unanimously passed two committees but was never put on the agenda for its final stop, and the Senate never considered the House bill. SESSION 2019 continues on pg. 4 The Official Newsletter of Destinations Florida, Inc. 1400 Village Sq. Blvd., Suite 3-250 Tallahassee, FL 32312 Phone: 850/222-6000 Fax: 850/222-6002 www.DestinationsFlorida.org Robert Skrob, CPA, Executive Director Suzanne Hurst, Deputy Executive Director MaryLu Winchester, Member Database Correction A headline in the May edition should have read “Punta Gorda/Englewood Beach VCB Welcomes Director Wendie Vestfall.” We regret the error. 12.A.1 Packet Pg. 329 Attachment: Detailed Staff Reports (9663 : Detailed Staff Reports) 12.A.1 Packet Pg. 330 Attachment: Detailed Staff Reports (9663 : Detailed Staff Reports) SESSION 2019 continued from pg. 2 4 Government Accountability (Passed and Approved by Governor) You may recall it from previous years, but this time it finally made it across the line, and early too. SB 7014 Relating to Government Accountability was sponsored by the Senate Governmental Oversight & Accountability Committee, which is chaired by Senator Hooper (R-Clearwater). The bill is an omnibus government accountability bill. One of the provisions of the bill that might have an impact on DF members is the addition of tourist development council and county tourism promotion agency to the definition of local governmental entity, as used in the statute. This bill unanimously passed both chambers, and Governor DeSantis signed it on April 26. TDT Expansion (Died) SB 726 relating to Tourist Development Tax by Stewart (D-Orlando) was the only bill that sought to expand the uses of the Tourist Development Tax. It never moved. It authorized counties that are imposing the tax to use the tax revenues to promote or incentivize film or television productions in this state. The bill obligated such counties to require certain productions to include a specified statement in the production’s credits. 125.0104 Tourist development tax; procedure for levying; authorized uses; referendum; enforcement. — 7. To promote or incentivize film or television productions in this state. As used in this subparagraph, the term “production” has the same meaning as provided in s. 288.1254(1). If tax revenues are used for a production, the county must require that the production include in its credits the statement “Created in Florida” or “Filmed in Florida,” as applicable. A House bill was never filed. What’s Next? The 2020 Regular Session dates are “early” and convene on Tuesday, January 14, and conclude on March 13. Committees will meet September through December, so the process will begin all over again in a few short months. It should also be noted that when the legislators return to Tallahassee this fall, their offices, their committees and their roles are unlikely to change. So, not only will the 2020 Session start soon, but you can bet that legislation will also move more quickly than it did in the 2019 Session. Please stay engaged with your delegation members this summer. Strive to know each of them personally and to educate them on the issues that are important to the tourism industry. Advocacy for the 2020 Session starts today. 12.A.1 Packet Pg. 331 Attachment: Detailed Staff Reports (9663 : Detailed Staff Reports) GMCVB Welcomes New Sales Director The Greater Miami CVB has appointed Debra Lee director of sales for the Southeast, Southwest, West and Caribbean markets. Lee brings with her a strong tenure of 20 years in sales, marketing and public relations with a specific concentration in the Caribbean and Latin American markets. Lee will play a crucial part in further developing relationships with travel advisors in top feeder markets within the U.S. and Caribbean territories. MiamiAndBeaches.com Experience Kissimmee’s COO Interviewed in New Magazine The Rosen College of Hospitality Management at the University of Central Florida has teamed up with Research Features to produce a new magazine for the hospitality and tourism industry, and the first edition of Rosen Research Review has an informative interview with Experience Kissimmee COO Misty Johantgen, CDME. Johantgen shares her perspectives on how DMOs are adapting to the increasingly internet-led industry and how new research is informing marketing strategies. Search online for Rosen Research Review and see page 34 for the interview. ExperienceKissimmee.com Debra Lee New Roles for Zimmerman, Duncan at Polk County Tourism and Sports Marketing Two longtime Polk County Tourism and Sports Marketing managers have accepted new positions within the organization. Marc Zimmerman, formerly the senior sales events manager, has a new focus as senior economic development manager. Zimmerman’s new duties include recruiting and developing PCTSM’s major capital development projects as well as infrastructure related to the tourism and sports industry. He will also have divisional fiscal oversight. Neal Duncan, who was the senior business development manager, is taking over Zimmerman’s old role. Duncan is now responsible for overseeing sports event recruiting, management and promotion of more than 260 events annually. VisitCentralFlorida.org CentralFloridaSports.com Marc Zimmerman Neal Duncan Misty Johantgen, CDME People in the News ANOTHER DAY continued from pg. 1 your marketing attracts visitors who wouldn’t have otherwise visited your community. Which of your marketing efforts are focused on international travelers, yield, increasing off-season business, recovery following an environmental crisis or natural disaster, sports groups and/or meeting sales? None of this would happen without you. Help us tell your story. In years past we’ve benefited from a positive outlook on government getting involved in “economic development” activities. Today, some individuals within the Florida Legislature would prefer to eliminate all of those activities. Some are making the case that tourism businesses already do marketing, so there’s no role for government. Applying that thinking, I suppose because businesses pave their driveways, those businesses would fill the gaps to build roads, bridges and highways if the state stopped funding the Department of Transportation. It’s important to demonstrate that your marketing efforts are critical functions that couldn’t possibly happen without local government’s coordination and support. We are proud to be part of the team to help you tell your story and get the support of lawmakers in the State Capitol to help you market your community. The association’s first Tourism Marketing Today, January 2005 512.A.1 Packet Pg. 332 Attachment: Detailed Staff Reports (9663 : Detailed Staff Reports) Space Coast’s Bonnie King Retires After 32 Years It was a great run. As deputy director of tourism and film commissioner for Florida’s Space Coast Office of Tourism, Bonnie King ends a three-decades-long career in the tourism business. King will retire on June 30, 2019. In her roles over the years, she has served and assisted with marketing and public relations; tour and travel; and wore the hat of film commissioner, promoting the area as a destination for film and TV productions. She will leave the Office of Tourism after successfully seeing that the Space Coast has been selected as the location for the new TV show The Right Stuff. King was the first to be hired on staff to support the director of tourism as marketing specialist when the Office of Tourism opened in October 1987. During her tenure, as directors came and moved on, she served as interim director until a new one was found. “It was never my intention to stay and be the director,” Bonnie says, “because I knew I would not be able to have my hand in as many pies as I do in my role as deputy director. It has served me well.” King has participated in DF, committees of VISIT FLORIDA, National Tour Association and American Bus Association; serves as president of Film Florida, a not-for-profit association providing a leadership role in Florida’s Film, TV and digital media industry; is the liaison with her four local chambers of commerce; and serves as associate member on the boards for the local Cocoa Beach Hotel Motel Association and the Space Coast Chapter of the Restaurant and Lodging Association. “I have always worked hard with the many members of our tourism and business community to stimulate tourism growth in order to produce economic benefits,” Bonnie says. “Hard to believe I will wake up on the morning of July 1 and then turn over and go back to sleep.” Bonnie King enjoys a recent event with Margaret Bodchon, tour operator; Rob Varley, past TDC director; and Laurilee Thompson and Tom Williamson, TDC members. Bonnie King 612.A.1 Packet Pg. 333 Attachment: Detailed Staff Reports (9663 : Detailed Staff Reports) Florida Celebrates 36th Annual National Travel & Tourism Week The U.S. travel community has celebrated National Travel & Tourism Week the first full week of May since 1984, staging local rallies, hosting events, conducting media outreach and securing proclamations and resolutions from local legislative bodies. Here is a sampling of this year’s events held in Florida: Greater Miami and the Beaches Tourism means jobs in Greater Miami and the Beaches … 140.7K to be exact! To kick off NTTW, the Greater Miami CVB hosted its State of the Travel & Tourism Industry Breakfast at the stunning new Royal Caribbean Cruise Line Terminal at PortMiami. President & CEO William D. Talbert III, CDME, provided 300+ attendees with a tourism industry update and announced new 2018 annual visitor numbers, revealing that Greater Miami welcomed a record-breaking 23.3 million total visitors! GMCVB President & CEO William D. Talbert III, CDME, provides a State of the Industry report. Representatives of Visit Central Florida greet visitors at LEGOLAND Florida. A group poses at St. Pete/Clearwater International Airport, ready to welcome arriving passengers and spread the word on the importance of tourism. Visit Central Florida Highlighting NTTW, Visit Central Florida visited the gates of LEGOLAND Florida Resort in Winter Haven on May 7. Armed with coloring books, towels and smiles, the staff greeted visitors, thanking them for their support of tourism. Outreach to tourism professionals included offers to tour Frank Lloyd Wright architecture at Florida Southern College, tickets to a Lakeland Flying Tigers game on Hospitality Night and admission to Bok Tower Gardens and Explorations V Children’s Museum. Visit St. Pete/Clearwater To celebrate NTTW and the value of tourism, Visit St. Pete/Clearwater hosted a “We Love Visitors!” Travel Rally at St. Pete/Clearwater International Airport (PIE) on May 8. VSPC welcomed more than 1,200 arriving passengers with a baggage claim activation showcasing the destination’s award-winning beaches, arts & culture, and craft beer (aka the Gulp Coast) alongside area chambers of commerce and local businesses, including 3 Daughters and Clearwater Marine Aquarium. Visit Orlando President & CEO George Aguel (right) joins CFHLA President & CEO Rich Maladecki (left) at the Orange County board chambers to receive a proclamation from Mayor Jerry Demings and commissioners. Nick Gold and Christine Davis of Eau Palm Beach Resort & Spa, Sarah Marimion of Manatee Lagoon, Jorge Pesquera of Discover The Palm Beaches, Mayor Mack Bernard of Palm Beach County, Brittany Balcer of Manatee Lagoon and Pam Rada of Palm Beach Outlets Visit Orlando Visit Orlando marked NTTW with a proclamation from Mayor Jerry Demings of Orange County and a luncheon where industry and community leaders celebrated the destination’s record 75 million visitors in 2018. On May 13, Visit Orlando President & CEO George Aguel joined CFHLA President & CEO Rich Maladecki at Orlando City Hall to receive a proclamation from Orlando Mayor Buddy Dyer. Tourism generates upward of $70 billion in annual economic impact and supports 41% of the region’s workforce. Discover The Palm Beaches Discover The Palm Beaches hosted more than 100 industry representatives from the travel and tourism community to celebrate Travel Rally Day at the Royal Poinciana Plaza. Palm Beach Outlets was awarded the 28th annual Providencia Award, and the David Burke Partner Awards recognized Eau Palm Beach in the accommodations category, as well as Manatee Lagoon in the non- accommodations category. NTTW continues on pg. 8 12.A.1 Packet Pg. 334 Attachment: Detailed Staff Reports (9663 : Detailed Staff Reports) More than 200 people joined industry and tourism leaders in Volusia County to celebrate NTTW. Representing the three tourism bureaus in Volusia County are Lori Campbell Baker with Daytona Beach, Debbie Meihls with New Smyrna Beach and Georgia Turner with West Volusia. BACVB Executive Director Elliott Falcione looks on as Liza Kubik, board director with Sarasota-Manatee Originals, accepts the Bradenton Area’s 2019 Tourism Ambassador Award honoring an individual who represents the destination positively, engages in promoting and supporting area visitation and who has provided the best possible visitor experience. 8Volusia County Volusia County leaders came together on May 8 to celebrate tourism and record- breaking economic impact. The free event, presented by the Lodging & Hospitality Association of Volusia County, featured a speaker panel that included the area’s three tourism bureaus—Lori Campbell Baker with Daytona Beach, Debbie Meihls with New Smyrna Beach and Georgia Turner with West Volusia. Last year, Volusia County benefited from a record-breaking $6.1 billion spent in local businesses by 10.2 million overnight visitors. Tourism generated an estimated 55,900 jobs overall with a $745+ million payroll. Visit Pensacola staff at the Hospitality Hero Awards Luncheon Visitors and locals always ask What’s Good to do in Gainesville/Alachua County. During NTTW 2019, fans stopped by for promotional T-shirts creating walking billboards answering just that, What’s Good. Visit Gainesville/Alachua County turned the ubiquitous phrase into a custom iconic image that helped to finesse and amplify the brand message. Bradenton Area CVB On May 3, the Bradenton Area CVB hosted its annual NTTW event, during which it celebrated the destination’s successes from 2018 and honored two industry leaders with its Champions in Tourism Awards. Board director for Sarasota-Manatee Originals Liza Kubik and Manatee Performing Arts Center CEO Janene Ameck received awards for their leadership and on-going support of tourism efforts and initiatives. The event took place onboard the Anna Maria Princess paddle wheel boat. Visit Pensacola Visit Pensacola celebrated why travel matters during NTTW. Some of the successes highlighting the week are the 2018 numbers including visitors to the area (2.3 million), visitor spending ($840 million) and taxes paid by visitors ($23 million). Events included the hospitality Olympics with a record-breaking 14 teams, an awards luncheon, a marketing workshop and a Tourism Gives Back day, where the industry came together to develop 1,500 Pensacola Experience bags for underserved youth in Escambia County. Ayla Goggin, Lauren Thompson, Dawn Bear, Lynn Elsberry, Monica VanDorn and Jeanne Dubi Danny Chico of Omni Orlando Resort at ChampionsGate, Brandon Fisher of Gatorland, Zeshan Husain of Gaylord Palms Resort & Convention Center and Edith Rocio Ferguson of Experience Kissimmee Tourism partners team up for the Bellman’s Race at Lee County’s Travel Rally. Visit Gainesville/Alachua County Visit Gainesville/Alachua County launched the NTTW celebration by proclaiming May 5-11 Tourism Week in Alachua County. Stakeholders attended a Toast to Tourists following the announcement. Hundreds of visitors and locals shared What’s Good about the area on social media and were thanked with daily giveaways. Driving home why travel matters, an editorial promoting a tourist state of mind and highlighting the economic impact of tourism appeared in the Gainesville Sun. Visit Sarasota County VSC celebrated its annual NTTW Awards Luncheon where it announced the Sarasota County Tourism & Hospitality Voice of Sarasota recipient, Jeanne Dubi, and the five Faces of Travel recipients. These industry-nominated awards are given each year to those in the community who exhibit excellence in five categories: Management, Frontline, Heart of the House, Volunteer and Rising Star. VSC also shared a video with attendees about why travel matters, featuring local business owners. #TravelMatters Experience Kissimmee To celebrate NTTW, the Experience Kissimmee team created a video for Kissimmee’s travel and tourism industry community. The video showcases four individuals sharing their unique stories and why the tourism industry is so important to them. Additionally, the video highlights the economic impact that the tourism industry brings to Osceola County, generating 45,000 tourism- supported jobs. Lee County Lee County’s Travel Rally celebrates the end of season and NTTW. On May 1, at Lakes Regional Park, 1,500 attendees took part in this free event, vying for trophies in tourism team races against fellow hotel 12.A.1 Packet Pg. 335 Attachment: Detailed Staff Reports (9663 : Detailed Staff Reports) Punta Gorda/Englewood Beach VCB staff members meet with Jason of Bert’s Black Widow Harley- Davidson during NTTW. CVB Executive Director Jack Wert delivers the State of Collier County Tourism report to industry partners and media in the Safari Canyon Theater at Naples Zoo, showing that 1.8 million visitors brought over $2.1 billion in economic impact in 2018. Visit Tampa Bay President & CEO Santiago C. Corrada (left) and VISIT FLORIDA President & CEO Dana Young (right) present the Laxer Awards. Visit South Walton Executive Director Jay Tusa congratulates Tracy Louthain, winner of the Van Ness Butler, Jr. Hospitality Award. Distributed during NTTW, this infographic illustrates the many ways tourism works for Nassau County. Staff from the Academy of Hospitality and Tourism at Nease High School, one of four recipients of the 2019 Tourism Impact Award Downtown Jacksonville is the urban hub of Northeast Florida with hundreds of exciting entertainment options for visitors all year long. properties, attractions and restaurants. The Travel Fair and Kidz Korner included 65 exhibitors and local businesses. In Lee County, nearly 5 million visitors spent more than $3 billion annually last year. More than 58,000 jobs—21% of Lee County’s employment or one in five jobs— are due to tourism. Punta Gorda/Englewood Beach VCB The Punta Gorda/Englewood Beach VCB has been full steam ahead for NTTW. With the goal of improving communications between the tourism entity and its destination partners, the VCB created a partners-only Facebook page where Charlotte County business owners can stay connected and up-to- date on the latest industry news and media opportunities. To accompany the Facebook page, a brochure highlighting the benefits of working with the VCB including editorial coverage, co-op advertising and group RFPs was created. Over Tourism Week, the VCB distributed branded candy bags to partners alerting them of the new platform. Naples, Marco Island, Everglades CVB Naples, Marco Island, Everglades CVB celebrated with its annual State of Tourism presentation, and the CVB Communications team streamed destination experiences via Facebook Live. Followers went along for an Everglades airboat ride, the public debut of two adorable clouded leopard kittens born at Naples Zoo, healthy sips and bites at the new Wellness Wednesday Happy Hour at Edgewater Beach Hotel and a live look at the sunset from Naples Beach. Visit Jacksonville Visit Jacksonville marked the week with a unique social media awareness campaign featuring the positive effects of travel and tourism in Jacksonville. Of note: 56,320 Jacksonville residents are leisure and hospitality employees; Jacksonville welcomes more than 22 million out-of-town guests annually, almost 11 million of which are overnight guests; and direct spending by overnight guests is approximately $1.5 billion annually. Visit Jacksonville is proud to promote the city and the fantastic work of the local tourism businesses and attractions. Visit Tampa Bay VISIT FLORIDA President & CEO Dana Young was a featured speaker at Visit Tampa Bay’s annual NTTW luncheon on May 7. Young, who lives in Tampa, joined Visit Tampa Bay President & CEO Santiago C. Corrada to present the Laxer Awards, which honor frontline employees in the local tourism industry. At the same luncheon, John McKibbon, chairman of Tampa-based McKibbon Hospitality, was named 2019 Gonzmart Family Tourism Ambassador of the Year. Florida’s Historic Coast During NTTW, St. Augustine, Ponte Vedra & The Beaches VCB hosted a Celebration of Travel: Then and Now, which took the local tourism industry on a journey back in time to celebrate the community’s accomplishments and ventured forward with presentations by Destination Analysts, NetWeave and Camelo Communication about what is ahead as the area grows as a thriving tourist destination. Ed Swift III of Historic Tours of America was the keynote speaker, and local high school and college hospitality educators were awarded the Tourism Impact Awards. Amelia Island CVB The Amelia Island CVB used NTTW to educate residents and other stakeholders on the importance of tourism in Nassau County. The AICVB produced a 5-minute video on the value of tourism, submitted a letter to the editor of the local newspaper and conducted industry briefing meetings. It also created and published an infographic to better illustrate the many ways tourism positively impacts life in Nassau County. Visit South Walton As part of NTTW, Visit South Walton offered several free educational classes for partners, presented an update on the 9 NTTW continues on pg. 10 12.A.1 Packet Pg. 336 Attachment: Detailed Staff Reports (9663 : Detailed Staff Reports) 10state of tourism in Walton County and sponsored the Walton County Chamber of Commerce’s Power of Business Lunch where the keynote address “Crafting Walton County’s 3-Year Strategic Plan Through Community Input” helped to paint a picture of the roadmap Walton County tourism leaders will follow into the future. Video of the education classes are being made available for those who were not able to attend in person. Recipients of Greater Fort Lauderdale CVB’s SUNsational Service Courtesy Awards: Sebastian Serna, Stacy Ritter (GFLCVB president & CEO), Kelli Tretina, Kiley Lamey, Henry Munoz, Dieulila Joseph, Jorge Valencia, Joadis Boza, David Farr, Sue Peregrin, Anne Gourdet and Jason Blacklock Panama City Beach hosts an annual Tourism Appreciation Day at the M.B. Miller Park County Pier. Greater Fort Lauderdale CVB In observance of NTTW, the Greater Fort Lauderdale CVB hosted its 30th annual SUNsational Service Courtesy Awards luncheon on May 8. The event, attended by approximately 500 industry partners, recognized Broward County’s finest frontline hospitality professionals who deliver SUNsational Service to the millions of visitors in the destination. There were 82 award nominees and 11 award winners. Visit Panama City Beach For this year’s Tourism Appreciation Week in Florida, Visit Panama City Beach hosted a Real. Fun. Celebration on May 7. This free event was open to locals, visitors and everyone who works so hard to promote the destination. The celebration included food trucks, live music, fireworks and more! Every 91 visitors supports a full- time job in Bay County. The area had a total of $1.9 billion in visitor spending for the last recorded fiscal year and a $2.87 billion total economic impact.Happy Birthday to Happy Birthday to Dan RoweJune 6 Stacy RitterJune 8 Jack WertJuly 1 Tammy HeonJuly 2 Virginia HaleyJuly 17 12.A.1 Packet Pg. 337 Attachment: Detailed Staff Reports (9663 : Detailed Staff Reports) The News-Press - 06/20/2019 Page : C01Copy Reduced to 77% from original to fit letter page The News-Press ❚THURSDAY, JUNE 20, 2019 ❚1C+ GoCoastal GET OUTDOORS IN SOUTHWEST FLORIDA Everglades City has joined the ranks of official Trail Towns designated by Florida’s Office of Greenways and Trails. The city was awarded the designa- tion because of its proximity to the amazing paddling trails in the Ten Thousand Islands, the hiking and biking trails in nearby parks and the many opportunities to hike in the surrounding Big Cypress and Ever- glades wilderness. Everglades City is a small island sur- rounded by the Gulf Coast entrance to Everglades National Park, Big Cypress National Preserve and Fakahatchee Strand Preserve State Park, all offering lots of waterway and hiking trails. Just a short drive away you’ll find trails in the Florida Panther National Wildlife Ref- uge, the Ten Thousand Islands National Wildlife Refuge and Collier-Seminole State Park. Collier Tourism: Welcome to Trail Town RIGHT: Everglades City Trail Town Committee members joined Florida State Park Director Eric Draper for the city’s official dedication as a Florida Trail Town. From left to right: Patty Huff, Eric Draper, Kathy Brock, Dayna Fendrick.SUBMITTED JoNell Modys Guest columnist USA TODAY NETWORK - FLORIDA See COLLIER, Page 2C Heat and humidity, you say? Of course, it’s Southwest Florida after all. You don’t spend the steamier half of the year here (May-October) unless you’re up for a little hot, wet weather. But the typical temps of a Southwest Florida summer don’t have to chase you inside, not if you plan ahead and prepare yourself for the climate. on cycling and beat the summer heatSee SUMMERTIME, Page 3C fnpbrd_newspress_06-20-2019_b_c_001.pdf 1 19-Jun-19 20:39:07 Everglades City has joined the ranks of official Trail Towns designated by Florida’s Office of Greenways and Trails. The city was awarded the designa- tion because of its proximity to the amazing paddling trails in the Ten Thousand Islands, the hiking and biking trails in nearby parks and the many opportunities to hike in the Collier Tourism: Welcome to Trail Town RIGHT: Everglades City Trail Town Committee members joined Florida State Park Director Eric Draper for the city’s official dedication as a Florida Trail Town. From left to right: Patty Huff, Eric Draper, Kathy Brock, Dayna Fendrick.SUBMITTED JoNell Modys Guest columnist USA TODAY NETWORK - FLORIDA surrounding Big Cypress and Ever- glades wilderness. Everglades City is a small island sur- rounded by the Gulf Coast entrance to Everglades National Park, Big Cypress National Preserve and Fakahatchee Strand Preserve State Park, all offering lots of waterway and hiking trails. Just a short drive away you’ll find trails in the Florida Panther National Wildlife Ref- uge, the Ten Thousand Islands National Wildlife Refuge and Collier-Seminole State Park. See COLLIER, Page 2C 12.A.1 Packet Pg. 338 Attachment: Detailed Staff Reports (9663 : Detailed Staff Reports) The News-Press - 06/06/2019 Page : C01 The News-Press ❚THURSDAY, JUNE 6, 2019 ❚1C+ GoCoastal GET OUTDOORS IN SOUTHWEST FLORIDA Pride is everywhere these days in Na- ples. My Naples Zoo members’ newslet- ter hit my inbox with the headline “Our Pride is Growing” with details on the re- cent birth of three African lion cubs, and the third annual Naples Pride celebra- tion that took place last weekend in Cambier Park is estimated to have dou- bled in attendance over last year’s event. Lion Pride Naples Zoo’s resident lions were spe- cifically matched in 2013 by the Associa- tion of Zoos and Aquarium’s Species Survival Plan, so the birth in mid-May of three cubs to 13-year-old Shani and her mate, 10-year-old Masamba was espe- cially welcome news. Liz Harmon, Naples Zoo Director of Animal Programs said, “Although Shani is older than the average first-time lion mother, the cubs are all doing very well, and it is wonderful to see her being such Growing pride in Naples African lioness Shani is pictured with one of her three cubs. They were born on May 13 and 14 at Naples Zoo. NAPLES ZOO JoNell Modys Guest columnist USA TODAY NETWORK – FLORIDA See TOURISM, Page 6C COLLIER TOURISM Sure, if you’re a kid, learning how to ride is considered de rigueur – a virtual rite of passage of one’s childhood. The mastery of a new skill, a sense of newfound freedom, the launch of what (for some) becomes a lifelong passion – all common results of learning to ride. And there typically are a variety of opportunities to learn to ride a bike, or ride one better, for kids. One good example we covered in an earlier column is the Wheel Lee Fun summer camp which begins next week, where riders ages 8 to 15 can learn and expand their cycling skills. What about the adults new to cycling and seeking to learn to ride (period), to ride better or to expand their cycling skill sets? There may not be summer camps for that, but there still are a number of options. discern the difference between sa and silly on your own) and the ubiqui- tous YouTube, with more videos than you’ll have time to watch. If you already can ride but would like to ride more skillfully, it may come down to the skills you’d like to learn to guide your pursuit. Want to learn how to ride in a group? The best way to learn is to do it, and local bike clubs See BIKEWALKLEE, Page 3C Pride is everywhere these days in Na- ples. My Naples Zoo members’ newslet- ter hit my inbox with the headline “Our Pride is Growing” with details on the re- cent birth of three African lion cubs, and the third annual Naples Pride celebra- tion that took place last weekend in Cambier Park is estimated to have dou- bled in attendance over last year’s event. COLLIER TOURISM Growing pride in Naples African lioness Shani is pictured with one of her three cubs. They were born on May 13 and 14 at Naples Zoo. NAPLES ZOO JoNell Modys Guest columnist USA TODAY NETWORK – FLORIDA Lion Pride Naples Zoo’s resident lions were spe- cifically matched in 2013 by the Associa- tion of Zoos and Aquarium’s Species Survival Plan, so the birth in mid-May of three cubs to 13-year-old Shani and her mate, 10-year-old Masamba was espe- cially welcome news. Liz Harmon, Naples Zoo Director of Animal Programs said, “Although Shani is older than the average first-time lion mother, the cubs are all doing very well, and it is wonderful to see her being such See TOURISM, Page 6C Tourism Continued from Page 1C a good mom.” Watch the Naples Zoo at Caribbean Gardens Facebook page for the latest li- on cub news, including a cubs gender reveal announcement. Are you team pink, team blue, or team both? Naples Pride at Cambier Park The nonprofit Naples Pride organiza- tion made great strides in terms of com- munity support and fundraising during the June 1 Naples Pride “We Are Love” celebration. A crowd tentatively estimated at more than 10,000 people of all ages, ethnicities, and orientations brightened Cambier Park. There were rainbows everywhere and over-the-top drag queen perfor- mances, including a special appearance by celebrity drag queen Eureka O’Hara. The Naples, Marco Island, Ever- glades Convention and Visitors Bureau welcomed top Brazilian LGBT travel blogger Rafael Leick to attend Naples Pride and explore the area in search of stories for his Viaja Bi! blog and social media accounts. Leick said he loved the laid back vibe at the festival and noticed it showed “a lot of respect, a lot of pride, and sense of community.” Naples Pride organizers have an- nounced that with the success of fund- raising efforts from this year’s festival and other donations, they expect the new Naples Pride Center will become a reality by the end of this year. JoNell Modys is the public relations and communications manager for the Naples, Marco Island, Everglades Con- vention and Visitors Bureau, the tour- ism marketing organization for Collier County where more than 1.8 million visi- tors annually provide an economic im- pact of $2.1 billion and support over 39,000 local jobs. Check the destination website, paradisecoast.com, for more ideas on what to see and do in Florida’s Paradise Coast. Share your photos on Facebook, Instagram and Twitter using #ParadiseCoast. 12.A.1 Packet Pg. 339 Attachment: Detailed Staff Reports (9663 : Detailed Staff Reports) The News-Press - 06/21/2019 Page : TW21 Copyright 2019, The News-Press. Use of this site signifies your agreement to the Terms of Service and Privacy Policy/Your California Privacy Rights , updated March 13, 2007. June 21, 2019 2:45 pm (GMT +4:00) Powered by TECNAVIA Copy Reduced to 80% from original to fit letter page NEWS-PRESS.COM ❚FRIDAY, JUNE 21, 2019 ❚21 Kids Events The Golisano Children’s Museum of Naples (C’mon) has received the support of The Tourist Development Council (TDC) to host Hands-On Harley-Davidson, a traveling exhibit open now through Sept. 8. Created in Milwaukee by the Bet- ty Brinn Children’s Museum in part- nership with the Harley-Davidson Motor Company, Hands-On Harley- Davidson focuses on science, tech- nology, engineering and math (STEM) education. Standards- based learning opportunities for children of all ages and hands-on fun for everyone make it a great fam- ily experience. This exhibit features two kid- sized Road King inspired motorcy- cles with interchangeable parts, ac- cessories and decals to customize your ride, realistic throttle action, working turn signals and sound ef- fects that pair with first-person ride videos, and a “see yourself” selec- tion. There is also an interactive world map that features some of the most beautiful and challenging mo- torcycle tours in the world, along with travel themed math challenges and graphics about motorcycle de- sign and engineering. Along with the dealership, the ex- hibit includes a big engineering lab experience with tracks, loops, jumps that mimic your favorite skate park, winding road, rollercoaster ride or half-pipe. Three unique launchers, motion tracking software, and room to build your own freestyle track makes the drop of a golf ball a differ- ent experience every time. The Golisano Children’s Museum of Naples is located in the North Col- lier Regional Park. It’s open six days a week, closed on Wednesdays. Hours are Monday through Satur- day from 10 a.m. to 5 p.m. and Sun- day from 11 a.m. to 4 p.m. Admission $12 for children; $10 for adults and seniors; free for members; free to children under 1. C’mon is fully ac- cessible to all children regardless of their physical or learning abilities. For details, visit www.cmon.org or call 239-514-0084. Hands-On Harley-Davidson exhibit at C’mon Special to The Fort Myers News-Press This exhibit features two kid-sized Road King inspired motorcycles with interchangeable parts, accessories and decals to customize your ride, realistic throttle action, working turn signals and sound effects that pair with first-person ride videos, and a “see yourself” selection. SUBMITTED 12.A.1 Packet Pg. 340 Attachment: Detailed Staff Reports (9663 : Detailed Staff Reports) 07/29/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 13.A Item Summary: Next Meeting Date - September 23, 2019 Meeting Date: 07/29/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 07/25/2019 10:26 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 07/25/2019 10:26 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 07/25/2019 10:27 AM Tourist Development Council Jack Wert Meeting Pending 07/29/2019 9:00 AM 13.A Packet Pg. 341