PTAC Agenda 07/16/2019
Public Transit Advisory Committee
Collier County Government Administration- Building F
3299 Tamiami Trail East – BCC Chambers Third Floor Naples, Florida
July 16, 2019
3:00 p.m.
1. Call to Order
2. Roll Call
3. Approval of Agenda
4. Approval of Minutes
a. April 16, 2019 Minutes
5. Committee Action
a. Endorsement of Transit Development Plan Annual Update
6. Reports and Presentations
a. 311 Presentation
b. Update on Collier Area Transit Advertising Policy, Standard and Fee Structure
7. Member Comments
8. Public Comments
9. Next Meeting Date – August 20, 2019
10. Adjournment
Two or more members of the Board of County Commissioners may be present and may participate at the
meeting. The subject matter of this meeting may be an item for discussion and action at a future BCC meeting.
Collier Area Transit operates in compliance with Federal Transit Administration, (FTA) program requirements and
ensures that transit services are made available and equitably distributed, and provides equal AGENDA access and
mobility to any person without regard to race, color, or national origin, disability, gender or age. Title VI of the Civil
Rights Act of 1964; FTA Circular 4702.1A, "Title VI and Title VI Dependent Guidelines for Federal Transit
Administration Recipients.
Anyone who required an auxiliary aid or service for effective communication, or other reasonable accommodations
in order to participate in this proceeding, should contact the Collier County Facilities Management Department
located at 3335 Tamiami Trail East, Naples, Florida 34112 or 239-252-8380 as soon as possible, but no later than 48
hours before the scheduled event. Such reasonable accommodations will be provided at no cost to the individual.
Page 1
MINUTES OF THE PUBLIC TRANSIT ADVISORY COMMITTEE
MEETING
May 21, 2019
LET IT BE REMEMBERED, the Public Transit Advisory Committee in and for
the County of Collier, having conducted business herein, met on this date at 3:00
P.M. in REGULAR SESSION at Administrative Building “F”, Third Floor, Collier
County Government Complex Naples, Florida with the following members
present:
ADVISORY COMMITTEE MEMBERS PRESENT:
Chairman: Mr. John DiMarco
Vice-Chairman: Mr. John Jenkins
Mr. James Caton
Mr. Arthur Dobberstein
Mr. Cliff Donenfeld
Ms. Sonja Lee Samek
MEMBERS ABSENT:
Mr. Harold Weeks - Excused
ALSO PRESENT:
Ms. Michelle Arnold, Director, Public Transit and Neighborhood Enhancement
Mr. Zach Karto, Senior Planner, Public Transit and Neighborhood Enhancement
Mr. Braian Morales, General Manager, MV Transportation, Inc.
Ms. Liz Soriano, Project Manager, Public Transit and Neighborhood Enhancement
Mr. Josh Thomas, Grant Support Specialist, Public Transit and Neighborhood
Enhancement
Mrs. Elena Ortiz Rosado, Events & Marketing Coordinator, Public Transit and
Neighborhood Enhancement
Mrs. Yousi Cardeso, Operations Analyst, Public Transit and Neighborhood
Enhancement
Page 2
I. Call to Order
Mr. DiMarco called the meeting to order at 3:00 P.M.
II. Roll Call
Roll call was taken, and a quorum established.
III. Approval of Agenda
Mr. Dobberstein suggested discussion of agenda item, VI. b. Proposed FY2020 budget
prior to discussion of agenda item, V. a. Endorsement of FY20 5307 and 5339
Program of Projects (POP).
Mr. Jenkins entered a motion to approve the May 21, 2019 meeting agenda, with the
noted change. Mr. DiMarco seconded the motion. All were in favor. The motion was
carried.
IV. Approval of Minutes
a. April 16, 2019
Mr. Jenkins entered a motion to approve the April 16, 2019 meeting minutes. Mr.
Caton seconded the motion. All were in favor. The motion was carried.
V. Committee Action
a. Endorsement of FY20 5307 and 5339 Program of Projects (POP): Mr. Joshua
Thomas addressed the Transit Advisory Committee seeking endorsement of the Program
of Projects (POP) for the Federal Transit Authority (FTA) Section 5307 and 5339 grant
application submittals.
Section 5307: The FTA allocates funding yearly to Collier County, which is an
organized area with Bonita Springs. As such, a portion of the $3.2M allocation for FY19
is shared with Lee County ($606,165), leaving $2.6M+ for Collier County. FTA does
stipulate ways the funds must be used, with Transit having apportioned 1% for shelter
rehab (Enhancement), 1% for the installation of solar lights at bus stops (Security), and
20% for ADA paratransit services (ADA). Noted costs for operating assistance (fuel and
bus operations), and preventative maintenance (warranty of software and fleet
maintenance) have been determined by the $2.6M budget. 5307 funding may be utilized
for both capital and operating purposes. Ms. Arnold stated that the Comprehensive
Operational Analysis (COA) is a study which examines current operations and identifies
areas in need of improvement. $93K has been budgeted for COA analysis, which will be
compiled concurrently with the Transit Development Plan as a cost savings measure, in
2020.
Section 5339 provides capital assistance for new and replacement buses, related
equipment and facilities. Funds are apportioned for urbanized areas with populations of
200K+ and flow directly to the designated recipient.
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The estimated amount to be allocated to the Bonita Springs/Naples Urbanized Area is
$372,752, with Collier County the designated recipient. $272,752 has been budgeted for
building a transfer facility in Immokalee, Florida, which will supplement TIGER
(Transportation Investment Generating Economic Recovery) grant funding.
Groundbreaking is slated for 2022. $100K has also been budgeted for bus rebuild
(Rolling Stock).
A discussion was had regarding potentially budgeting for additional marketing, although
Ms. Arnold clarified that this would reduce funding to one or more of the other projects
already identified within the 5307 Program.
Ms. Arnold requested Advisory Committee endorsement of the FY20 5307 and 5339
Program of Projects as listed, in order to move forward with public notice and
presentation to the BCC, followed with application for the noted projects via the Federal
system.
Mr. DiMarco entered a motion to endorse the FY20 5307 and 5339 Program of
Projects as presented. Mr. Dobberstein seconded the motion. All were in favor. The
motion was carried.
b. Collier Area Transit Advertising Policy, Standard and Fee Structure: Ms.
Arnold reviewed the current advertising options available, which includes interior bus
signs, bus terminal signs, voiceovers, bus schedules and Smart Cards. Staff is
proposing to expand the advertising policy by introducing bus wraps, as well as on
one of the side panels of bus shelters, which would require amendment of the existing
Transit Advertising Policy which was put into place by the BCC in 2014.
The proposed changes were shared with the Advisory Committee, which includes the
opportunity for the purchase of naming rights by an advertiser, advertising within the
buses, as well as a limited number of sponsored bus stop benches. Digital signage,
such as on a kiosk located at a transfer station or in the form of monitors on the
interior of the buses is also being proposed, which may be reprogrammed as needed
and is less labor intensive overall. Mr. Caton requested clarification regarding the
costs involved with the initial investment in equipment for digital advertising. Ms.
Arnold stated that several options are under consideration, including hiring an
individual for advertising sales, utilizing the equipment of an outside vendor, and
possible investment by Transit in a portion of the equipment. Ms. Arnold noted that
production costs and monthly costs for bus wraps would be the responsibility of the
advertiser, at a cost savings to Transit. Ms. Arnold confirmed that the Public Transit
Division receives all revenue generated by these advertising efforts.
Mr. Dobberstein inquired as to whether expanded advertising was being considered
for both fixed route and paratransit buses and pointed out the advantages of
healthcare related messages for paratransit riders who may otherwise have limited
access to this type of information.
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Ms. Arnold stated that the verbiage of the expanded advertising policy is written to
include both fixed route and paratransit buses, however evaluation for potential
revenues had only been conducted on fixed route buses. Mr. Morales noted that the
interior of paratransit buses are not designed for advertising, however the exterior of
the paratransit vehicles are under consideration, especially with health related
advertisers who go hand-in-hand with paratransit. Digital media advertising is also
permissible.
Excluded advertising was discussed, including religious or political subject matter, or
promotion of alcohol or tobacco products. Mr. Dobberstein suggested the inclusion
of e-cigarettes into the language. Mr. Caton pointed out that gambling was left out of
the list of prohibited advertising. Ms. Arnold noted that advertising would require
review and approval by the County Attorney’s office.
The proposed cost of advertising was discussed, which does include the possibility
for amendment as needed. Mr. Caton suggested identifying the current revenue
baseline, and confirming that funding currently allocated to Transit from the general
funds will not be reduced by the revenues generated from Transit advertising. Mr.
Caton also introduced the idea of a possible revenue share approach; a guaranteed
minimum to cover the cost of managing the program, with an agreement on sharing
of revenues generated. Mr. Jenkins suggested utilization of rotational advertising
versus fixed; an agreement to rotate advertiser locations to ensure best “bang for the
buck” through the course of their agreement. Ms. Arnold noted the possibility for
higher advertising fees for bus wraps on more heavily traveled routes versus rotation
of the buses throughout the county. The noted advertising rates are for initial
presentation to the BCC and may be amended as necessary over time.
Ms. Arnold stated that endorsement of the amendment of the Collier Area Transit
Advertising Policy, Standard and Fee Structure document was being sought from the
Advisory Committee, to be followed by presentation to the BCC at the June 2019
meeting.
Mr. Caton recommended the inclusion of online gambling as prohibited advertising
material.
Mr. DiMarco entered a motion to approve the Amendment of the Collier Area
Transit Advertising Policy, Standard and Fee Structure, with the inclusion of
online gambling as prohibited advertising material, and the inclusion of paratransit
buses for advertising opportunities. Mr. Dobberstein seconded the motion. All were
in favor. The motion was carried.
c. Disadvantaged Business Enterprise (DBE) Goal FY20 to FY22:
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A three-year Disadvantaged Business Enterprise (DBE) Goal is required to be
established by Collier Area Transit in compliance with Title 49 of the Code of
Federal Regulations (C.F.R, part 26).
The DBE Program ensures that DBE firms have an equal opportunity to receive and
participate in Federal Transit Administration (FTA) assisted contracts by ensuring
nondiscrimination in their award and administration. Following Federal guidelines,
Transit Staff identified disadvantaged businesses within the region. Utilizing a goal
setting method (census data and DBE Directory) approved by the United States
Department of Transportation (USDOT), a goal of 1.77% was established; to hire
disadvantaged businesses for at least 1.77% of its contracts during the specified fiscal
years (FY20, FY21, and FY22). Public notice of the DBE process is given, with an
opportunity for public commentary from DBE businesses throughout Florida. The
Procurement Department is now utilizing an electronic means of public notification,
resulting in enhanced outreach to DBE businesses. The proposed DBE goal of 1.77%
is increased from the FY18 goal of 1.06%, with efforts by the Transit Division, as
well as through the Vendor to utilize DBE businesses as appropriate to reach the
stated goal.
Mr. Donenfeld inquired as to whether the Seminole Casino and Hotel would qualify
and specifically, the possibility of a fixed route between the Seminole Casino Hotel in
Immokalee to downtown Naples, which could yield a revenue stream in the form of
advertising by the Casino Hotel, as well as for the destination specific service. Mr.
Dobberstein and Ms. Arnold pointed out that competition with the charter industry is
prohibited. Ms. Arnold noted that there presently is a regular fixed route which passes
by the Casino, which is permissible. Park and ride service to specific events which
require alleviation of traffic congestion may also be coordinated and is permissible.
Mr. Caton noted that DBE designation may be granted to minority owned and women
owned businesses who meet eligibility criteria and inquired as to whether veteran
owned businesses may be included as well. Mr. Morales stated that DBE designation
applies only to minority status and not veteran status. Specifically, for consideration
of DBE certification, the business must have 51% minority ownership, as defined by
the Small Business Administration. Further, an income cap is placed on individuals,
as well as the business, as per State regulation.
Mr. Jenkins entered a motion to endorse the Collier Area Transit Disadvantaged
Business Enterprise Goal of 1.77% for FY20, FY21 and FY22. The motion was
seconded by Mr. Donenfeld. All were in favor. The motion was approved.
VI. Reports and Presentations
a. Report on the Beach Bus: Mr. Karto addressed the Advisory Committee to
summarize the Collier Beach Bus service, which ran from November 23, 2018
through April 30, 2019. The service consisted of two buses on two routes, with a
total of 6737 passengers utilizing the service during this time period. Ridership was
noted to be higher on the northern route, possibly due to the availability of parking at
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Connor Park, as well as Delnor-Wiggins State Park along this route. Attempts were
made for partnership with local businesses for Park-n-Ride lots along the southern
route in order to encourage ridership, however these attempts were unsuccessful.
Mr. DiMarco and Mr. Dobberstein suggested possibly extending the southern route
further south. Mr. Morales pointed out that previous attempts at traveling further
south on route 2 had been largely unsuccessful and not cost effective.
From a growth perspective, the first year of the Beach Bus service yielded only 318
riders, 1903 passengers in year two, and 6,737 riders in year 3, an overall 2018.5%
increase from year one. Mr. Caton inquired as to what changes were made to possibly
account for the growth in ridership. Mr. Karto noted that only one bus ran one route
in year one, while year two introduced a second bus on the same route, which grew to
two buses running on two separate routes in year 3. Further, the service was changed
to a flag down service, waiving fares, and reducing the frequency from 60-minutes to
30 minutes. The only charge to passengers was $2/per person for those who wished
entrance to Delnor Wiggins State Park. A total of $5,296.00 was collected by CAT in
State Park entrance fees.
Mr. Dobberstein noted that the daily average of ridership was 36 people per day,
however Mr. Karto pointed out the impact of Hurricane Irma on ridership in
November and December 2017, as well as of red tide in early 2018. Ridership was
highest in March 2019, possibly due to increased social media notifications, as well
as the early arrival of summer conditions and increased ridership on the weekends. A
correlation was shown between increased Beach Bus ridership and State Park
attendance.
The Beach Bus service is scheduled to continue in 2019-2020, however the number of
buses will be cut from 2 buses to 1 due to financial constraints. Mr. Jenkins expressed
his disappointment in downsizing the successful program. Mr. Dobberstein reiterated
the success and growth of the northern route and noted the potential for further
growth in the southern route with the addition of potential Park-n-Ride partnerships,
as well as service further south than is currently being offered. Ms. Arnold stated that
a three-year service development grant had been awarded by the Florida Department
of Transportation. This service development grant required a 50% financial match,
which was provided by the Tourist Development Council. As the three-year term of
this grant has expired, the operating cost of the route will now be borne by the
General Fund. Marketing support from the Tourist Development Council will be
continued in support of the Beach Bus service.
b. Proposed FY2020 Budget: As an update, Ms. Arnold noted having met with the
County Manager for a budget meeting, which also included Staff representing all
other divisions within the Public Services Department. The County Manager
ultimately eliminated operating funds which had been requested for several route
enhancements itemized within the Transit budget. Instead, the 5307 budget which
was to be used for capital expenses was reduced, with $400K now slated for
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operating costs. Mr. Dobberstein inquired if 5307 funds were going to be utilized in
lieu of the “carry forward” funding which had been discussed at the previous Transit
Workshop.
Ms. Arnold stated that the prior year’s reserve had been depleted as a part of the
current fiscal year budget, with capital dollars necessary to be used for funding to
cover the operating cost shortfall. Mr. Dobberstein inquired whether 5307 dollars had
been utilized for rolling stock (bus) purchases for the current fiscal year. Ms. Arnold
noted that no rolling stock purchases were made within the FY19 budget and that
there were no purchases budgeted for FY2020. Rather than purchasing new,
consideration is being given to rebuilding several engines to extend fleet life for fixed
route services, funded from 5339. Mr. Dobberstein suggested that a member of the
Fleet Management Staff address the Advisory Committee to discuss the overall
condition of the fleet and the viability of rebuilding engines versus purchasing new.
Mr. Morales stated that a meeting had been had between Transit Staff, Fleet
Maintenance, and MV Transportation to discuss the status of the fleet and the
recommended approach going forward. In addition to rebuilding engines, funds
would also be used to refurbish vehicle interiors and exteriors. Ms. Arnold noted the
close working partnership between Transit and Fleet Management. Mr. Dobberstein
expressed concern at refurbishment of vehicles versus retirement, with the potential
for higher repair costs, as well as the need for replacement of more vehicles at the
same time, increasing the cost for replacement at that time. Ms. Arnold stated that
repair costs are factored into the estimated operating budget.
Mr. Jenkins requested clarification of how 5307 funds may be used. Ms. Arnold
stated that grant guidelines dictate how awarded funds may be used, however, 5307
grant funds may be utilized for both capital and operating expenses. Mr. Caton
inquired as to how often this funding is received. Ms. Arnold stated that the 5307 and
5339 funds are allocated and received annually, while other grants are competitive,
such as the 5310.
Ms. Arnold reiterated that following the recent meeting with the County Manager, the
proposed service enhancements which had previously been discussed with the Transit
Advisory Committee, were not able to be funded for the FY2020 budget. Mr. Jenkins
expressed concern at the lack of funding for the proposed service enhancements. A
discussion ensued in which it was noted that the FY19 budget had been increased to
accommodate the vendor contract cost, however with no increase for enhancement of
services, resulting in a flat operation. Ms. Arnold noted other initiatives are under
consideration for raising funds which may be used for service enhancements. Mr.
Caton inquired if the County budget had increased. Ms. Arnold noted the cap of 2%
budget increase imposed by the County, which was already exceeded by the cost of
the new vendor agreement. Ms. Arnold mentioned attendance at the upcoming Board
of County Commissioners (BCC) budget workshop to address the Board in order to
request modification to the budget. Mr. Donnenfeld inquired as to whether an email
or social media blast may be done prior to the June budget meeting to encourage
public participation for greater impact.
Page 8
Ms. Arnold stated that notification of the meeting will be posted on the Transit social
media sites to raise public awareness. Mr. Caton suggested possibly soliciting
signatures for a petition or obtaining video testimonials from riders. Mr. Dobberstein
inquired as to whether consideration has been given to additional funding from the
Collier County gas tax. Ms. Arnold stated that some gas tax funding had been
utilized in the past, but the amount had steadily diminished over time. Mr. Caton
inquired as to how and to whom communication may be directed in order to request
budget modification, outside of the public meeting. Ms. Arnold suggested emailing
the County Manager’s office. Interest was voiced by Committee members for the
County Manager or a member of the Budget office to speak at a future Advisory
Committee meeting to discuss the current budget and process.
Mr. DiMarco inquired as to whether emergency funding was available in the event of
another natural disaster, such as a hurricane. Ms. Arnold stated that emergency relief
funds may be applied for, which is reimbursement for monies expended upfront by
the County. Reimbursement is currently pending for damages which occurred at the
Radio Road location due to Hurricane Irma.
VII. Member Comments
Mr. Dobberstein requested an update be provided regarding attendance by representatives
from Uber and Lyft ridesharing services at an Advisory Committee meeting, as has been
previously discussed. Also, an update was requested on conditional use modifications
previously discussed for the Radio Road Transfer Center to accommodate potential
partnerships with RedCoach and Greyhound. Ms. Arnold stated that a pilot project for
partnership with either Uber or Lyft is under consideration, utilizing existing
relationships held between MV Transportation, Inc. and these organizations. Mr.
Morales added that MV Transportation, Inc. is partnered with RouteMatch, who is
preparing to launch a new platform with Lyft at the end of summer/start of the 2019
school year, in which pick-up/drop-off information is shared for reimbursement purposes.
The pilot program would be at no cost to the County for one year and would allow riders
to plan their trips online. An evaluation of the pilot program would done after one year,
with the County making the final decision on next steps. Ms. Arnold stated a colleague
experienced with ridesharing partnerships would be invited to speak at a future Advisory
Committee meeting.
VIII. Public Comments
No members of the public were present for comment.
IX. Next Meeting Date – June 18, 2019
X. Adjournment
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There being no further business for the good of the County, the meeting was adjourned
by order of the Chair.
Public Transit Advisory Committee
___________________________________
John DiMarco, Chairman
These minutes approved by the Committee on _________________as presented ___ or as
amended___.
Collier Area Transit
Transit Development Plan (TDP)
FY2018 Annual Update
DRAFT
Prepared by:
Public Transit and Neighborhood Enhancement Division
3299 Tamiami Trail East, Suite 103
Naples, Florida 34112
(239) 252-7777
Contents
- INTRODUCTION .................................................................................................................... 1-1
Report Organization ........................................................................................................................... 1-2
- FIXED ROUTE SERVICE IMPROVEMENTS IMPLEMENTATION............................................... 2-1
Route Changes and Improvements .................................................................................................... 2-2
Fare Changes .................................................................................................................................... 2-20
Service Category ................................................................................................................................ 2-20
Full Fare / Tarifas .............................................................................................................................. 2-20
Reduced Fare1/ Tarifa Reducida .................................................................................................... 2-20
Smart Card Pass................................................................................................................................. 2-20
Capital Equipment and Facility Changes and Improvements .......................................................... 2-22
Customer Marketing ........................................................................................................................ 2-24
REVISIONS TO THE IMPLEMENTATION PLAN ......................................................................... 3-1
GOALS, OBJECTIVES, & INITIATIVES ....................................................................................... 4-1
TENTH YEAR TRANSIT IMPLEMENTATION PLAN .................................................................... 5-1
FINANCIAL PLAN ..................................................................................................................... 6-1
COSTS AND REVENUES SUMMARY .................................................................................................... 6-5
Fare FAREBOX RECOVERY REPORT box Recovery Report ...................................................... 7-1
Current Farebox Recovery Ratio ........................................................................................................ 7-1
Prior Year Fare Studies and Changes ................................................................................................. 7-1
Collier Area Transit – Transit Development Minor Update 1-1 | Page
- INTRODUCTION
Collier Area Transit Mission “Collier Area Transit (CAT) is committed to providing safe, accessible and
courteous public transportation services to our customers.” SECTION 1 INTRODUCTION Collier Area
Transit (CAT) operates under the supervision of the Collier County Public Transit & Neighborhood
Enhancement Division (PTNE) for the Collier County Public Services Department. CAT serves as the public
transit provider for Collier County, serving the Naples, Marco Island, and Immokalee areas.
According to the Rule 14-73.001, Florida Administrative Code, F.A.C., Transit Development Plans (TDPs)
are required for grant program recipients pursuant to Section 341.052, Florida Statutes (F.S.). A TDP shall
be the provider’s planning, development, and operational guidance document, based on a ten-year
planning horizon covering the year in which funding is sought through the nine subsequent years. A TDP
or an annual update shall be used in developing the Florida Department of Transportation (FDOT) Five-
Year Work Program, the Transportation Improvement Program, and the Department’s Program and
Resource Plan. A TDP shall be adopted by a provider’s governing body. Rule 14-73.001, F.A.C., sets forth
the requirements for the TDP Annual Update, as stated verbatim below:
14-73.001 Public Transit (4) Annual Update. Annual updates shall be in the form of a progress report on
the ten-year implementation program, and shall include:
a. Past year’s accomplishments compared to the original implementation program;
b. Analysis of any discrepancies between the plan and its implementation for the past year and
steps that will be taken to attain original goals and objectives;
c. Any revisions to the implementation program for the coming year;
d. Revised implementation program for the tenth year;
e. Added recommendations for the new tenth year of the updated plan;
f. A revised financial plan; and
g. A revised list of projects or services needed to meet the goals and objectives, including projects
for which funding may not have been identified.
This report is an Annual Update for the Collier County TDP, meeting all the Rule 14-73.001, F.A.C.,
requirements listed above.
Collier Area Transit – Transit Development Minor Update 1-2 | Page
Report Organization
This report is organized into seven major sections (including this introduction). The remainder of this
section provides an overview of this Transit Development Plan Annual Update.
Section 2: Fixed Route Service Improvements Implementation provides a review of the past year’s
implementation actions and describes improvements made to the fixed route services and facilities since
the last annual progress report. This section partially addresses Rule 14-73.001, Florida Administrative
Code (FAC), (4) (a) Past year’s accomplishments compared to the original implementation program;
Section 3: Revisions to Implementation Program provides a review of the past year’s accomplishments
compared to the original implementation plan. It also provides an analysis of the discrepancies between
the 2010 Major Transit Development Plan and its implementation in the past two years and any revisions
to the steps that will be taken to attain the original goals and objectives. This section addresses Rule 14-
73.001, F.A.C., (4)(a), past year’s accomplishments compared to the original implementation program;
and Rule 14-73.001, F.A.C., (4)(c), any revisions to the implementation program for the coming year;
Section 4: Status of Goals and Objectives provides the status of the goals and objectives, including a
revised list of projects or services needed to meet the goals and objectives, which include projects with
funding that, may not have been identified. This section addresses Rule 14-73.001, F.A.C. (4) (b) Analysis
of any discrepancies between the plan and its implementation for the past year and steps that will be
taken to attain original goals and objectives;
Section 5: Tenth Year Transit Implementation provides recommendations for the new tenth year of the
updated plan with any revisions or additions to the goals, objectives, and implementations. This section
addresses both Rule 14-73.001, F.A.C. (4) (d) Revised implementation program for the tenth year; and
Rule 14-73.001, F.A.C. (4) (e) Added recommendations for the new tenth year of the updated plan;
Section 6: Financial Plan provides the revised financial plan of how the transit improvements will be
funded, with stated cost and revenue assumptions. This section will include a cost and revenue summary.
This section addresses both Rule 14-73.001, F.A.C. (4) (f) A revised financial plan; and Rule 14-73.001,
F.A.C. (4) (g) A revised list of projects or services needed to meet the goals and objectives, including
projects for which funding may not have been identified; and,
Section 7: Farebox Recovery Report provides the implementation plan describing strategies for the next
fiscal year. This section addresses the requirements of Section 341.071, Florida Statutes, regarding
Farebox recovery impacts.
Collier Area Transit – Transit Development Minor Update 2-1 | Page
- FIXED ROUTE SERVICE IMPROVEMENTS IMPLEMENTATION
This section provides a review of the past fiscal year’s implementation actions and describes
improvements made to the fixed route services and facilities since the last annual progress report. As
displayed in Table 2-1, individual route ridership for the preceding 5 years.
Table 2-1
Collier Area Transit (CAT) Ridership Summary FY 2013 - FY2018
(depicted in Figure 2-1)
FY14 FY15 FY16 FY17 FY18
Route 6 21,803
Route 11 127,061 121,944 111,407 100,116 95,998
Route 12 126,152 114,177 107,315 88,686 77,706
Route 13 93,922 94,164 79,854 72,049 69,458
Route 14 80,893 78,931 65,531 59,935 53,062
Route 15 131,958 126,169 113,238 104,016 91,680
Route 16 81,815 67,212 56,673 53,053 47,683
Route 17 68,547 64,710 52,401 49,053 47,459
Route 18 52,255 49,663 36,041 31,141 29,626
Route 19 100,620 95,805 67,502 60,816 65,670
Route 20 4,867 14,804 10,133 12,059 12,648
Route 21 36,198 18,463 13,528 9,756 10,708
Route 22 54,444 49,117 47,234 51,655 47,973
Route 23 47,123 41,622 42,653 42,338 29,051
Route 24 72,555 65,927 56,206 50,742 47,392
Route 25 57,466 47,483 38,367 33,777 25,487
Route 26 2,792 8,775 8,955 6,467 5,371
Route 27 16,374 27,114 27,530 30,589
Route 28 22,683 23,189 32,230
Route 29 318 1,903
Route 121 21,059 18,763 17,146 19,693 19,267
Collier Area Transit Ridership FY 14 - FY 18
Collier Area Transit – Transit Development Minor Update 2-2 | Page
Route Changes and Improvements
The 2016-2025 TDP Major Update was adopted on June 23, 2015. In October 2015 Collier County Board
of County Commissioners entered into contract with MV Transportation and MTM Inc., to provide
Operation and Administrative services for five (5) years with the option of three (3) one (1) year
extensions. The start date for the service was agreed upon for March 26, 2016 after the contract with the
previous provider, Keolis, expired. MV Transportation and MTM Inc. coordinated on providing operations
and administrative functions for CAT for 3 years. During FY 2018, a scope of services was developed, and
the procurement process was initiated to consolidate the contract to a single vendor.
The modifications to Route 22 and 23 were implemented in FY 2018 as a result of public input which
included greater efficiencies and improved service. The routes no longer perform reverse routing and one
bus will provide service the east side of Immokalee and the other bus serve the west side of Immokalee.
The Routes continue to serve key areas of Immokalee in addition to the following destinations:
• Immokalee Technical College;
• Salvation Army;
• Retail and medical offices along North 15th Street between Lake Trafford Road and Westclox Road;
and
• Department of Children and Families
CAT staff also made operational changes to the routes 22 and 23that allowed the utilization of the existing
revenue hours to reduce the wait time and provide later service to the area of Immokalee at no additional
cost to operate the service.
Despite these enhancement, Collier Area Transit continued to experience similar declines in ridership as
the national trend on some of its routes. The reasons for the decline have been researched both by
American Public Transportation Association (APTA) in a publication named Understanding the Recent
Ridership Changes and Center of Urban Research (CUTR) has published a similar study named Transit in
the 2000s: Where Does It Stand and Where Is It Headed? Both publications describe many factors that
can be attributed to the declined ridership nationwide such as:
• Evolving Environments- Increase availability of autos for lower income quintile.
• Markets- Dispersion passengers that have had to move further from transit for economic reasons.
• Competing Modes –
o Fuel Pricing has always had an impact on Transit Ridership, Figure 2-1 shows the direct
correlation with CAT.
o Transportation Network Companies (TNC’s) time competitiveness. Specific data regarding
the exact impact to transit is unknown.
• Land Development encouraging single occupancy vehicles
Figure 2-1
Collier Area Transit – Transit Development Minor Update 2-3 | Page
Compares fuel price to Annual Ridership
The following table depicts the ridership trend for Collier Area Transit over the last five years. One factor
that might have an impact on CAT’s ridership decline that is not mentioned in the studies noted is the
frequency of the routes and the service hours. CAT’s ridership has been requested better frequency and
later service hours for many years and the system has not been enhanced to meet these demands. The
ridership may be seeking alternative transportation resources as a result.
Figure 2-2 Collier Area Transit Ridership
Route Descriptions
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
FY14 FY15 FY16 FY17 FY18
Fixed Route CAT Ridership Trends FY 2014-FY 2018
Collier Area Transit – Transit Development Minor Update 2-4 | Page
The following paragraphs provides a description of the system routes and identifies any changes made to
the routes since the last TDP update. No data is provided for Route 6 because it was eliminated in FY15.
Figure 2-3
Ridership by Year for Route 11
Figure 2-2 Route 11 is one of our highest performing routes.
Route 11 runs from the Intermodal Transfer Facility at the government complex along US 41 to Immokalee
Road and then south back to the Transfer Station. Route 11 continues to provide fixed route service seven
(7) days a week. Route 11 connects on Immokalee Road with the routes 12, 27 and LinC route, LinC is
operated by LeeTran in Lee County Florida. This implemented connection allows passengers from both
counties to travel to and from Fort Myers and Naples utilizing the fixed route systems.
Modifications: In April 2018, ridership data was evaluated to determine why there has been a decline in
ridership. The data identified that the low frequency has been affecting the ridership. With a
concentration of commercial along the corridor serviced by this route, it was recommended to increase
service levels during peak hours. Three (3) loops were added to the peak hours of the route to increase
frequency to encourage ridership. The ridership over the next 2 years will be evaluated to determine if
the frequency helped to stabilize or increase ridership.
127,061 121,944 111,407 100,116 95,998
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
FY14 FY15 FY16 FY17 FY18
ROUTE 11
Collier Area Transit – Transit Development Minor Update 2-5 | Page
Figure 2-4
Ridership by Year for Route 12
Route 12 runs from the Intermodal Transfer Facility at the government complex along Airport Road to
Immokalee Road and then south back to the Transfer Station via Airport Road. Route 12 continues to
provide fixed route service seven (7) days a week. Route 12 connects on Immokalee Road with the routes
11, 27 and LinC route, LinC is operated by LeeTran in Lee County Florida. This implemented connection
allows passengers from both counties to travel to and from Fort Myers and Naples utilizing the fixed route
systems.
Modifications: In April 2018, ridership data was evaluated to determine why there has been a decline in
ridership. The data identified that the low frequency has been affecting the ridership. With a
concentration of commercial along the corridor serviced by this route, it was recommended to increase
service levels during peak hours. A demand for the addition of at least 2 loops was identified. However,
due to budgetary restrictions, only 1 loop was added within the identified peak hours of the route. The
ridership over the next 2 years will be evaluated to determine if the frequency helped to stabilize or
increase ridership.
126,152 114,177 107,315
88,686 77,706
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
FY14 FY15 FY16 FY17 FY18
ROUTE 12
Collier Area Transit – Transit Development Minor Update 2-6 | Page
Figure 2-5
Ridership by Year for Route 13
Route 13 currently serves the south/east Naples area, includes Naples Community Hospital, Coastland
Center Mall, Naples Botanical and Naples Zoo. Route 13 continues to provide fixed route service seven (7)
days a week.
Modifications: None
Figure 2-6
Ridership by Year for Route 14
Route 14 currently serves the south/east Naples area, includes Naples Community Hospital, Coastland
Center Mall, Naples Botanical and Naples Zoo. Route 14 continues to provide fixed route service seven (6)
days a week.
Modifications: None
93,922 94,164
79,854 72,049 69,458
0
20,000
40,000
60,000
80,000
100,000
FY14 FY15 FY16 FY17 FY18
ROUTE 13
80,893 78,931
65,531 59,935 53,062
0
20,000
40,000
60,000
80,000
100,000
FY14 FY15 FY16 FY17 FY18
ROUTE 14
Collier Area Transit – Transit Development Minor Update 2-7 | Page
Figure 2-7
Ridership by Year for Route 15
Figure 2-6. Route 15 is one of our highest performing routes.
Route 15 serves the Golden Gate City area making connections at both CAT Ops and Intermodal Transfer
Facility. Route 15 continues to provide fixed route service seven (7) days a week
Modifications: None.
Figure 2-8
Ridership by Year for Route 16
Route 16 serves the Golden Gate City area making connections at both CAT Ops and Intermodal Transfer
Facility. Route 16 provides fixed route service six (6) days a week.
Modifications: None
131,958 126,169 113,238 104,016 91,680
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
FY14 FY15 FY16 FY17 FY18
ROUTE 15
81,815
67,212
56,673 53,053 47,683
0
20,000
40,000
60,000
80,000
100,000
FY14 FY15 FY16 FY17 FY18
ROUTE 16
Collier Area Transit – Transit Development Minor Update 2-8 | Page
Figure 2-9
Ridership by Year for Route 17
Route 17 serves the east Naples area making connections at Intermodal Transfer Facility. The last two
trips on this route were deviated through Naples Manor on Mondays through Saturdays to provide service
to Lely High School. Route 17 provides fixed route service seven (7) days a week.
Modifications: None
Figure 2-10
Ridership by Year for Route 18
Route 18 serves the east Naples area making connections at Intermodal Transfer Facility. This route has
demonstrated steady ridership consistent with a maturing fixed route service. Route 18 provides fixed
route service six (6) days a week.
Modifications: None
68,547 64,710
52,401 49,053 47,459
0
20,000
40,000
60,000
80,000
FY14 FY15 FY16 FY17 FY18
ROUTE 17
52,255 49,663
36,041 31,141 29,626
0
10,000
20,000
30,000
40,000
50,000
60,000
FY14 FY15 FY16 FY17 FY18
ROUTE 18
Collier Area Transit – Transit Development Minor Update 2-9 | Page
Figure 2-11
Ridership by Year for Route 19
Route 19 currently travels from Immokalee to Naples and the other way around making connections at
Intermodal Transfer Facility and Immokalee Health Department. Route 19 provides fixed route service
seven (7) days a week. A reduction in revenue hours occurred during the fiscal year 2016 to create route
28. Route 19 travels along Immokalee Road after Wilson Boulevard to service that corridor into the
Immokalee area.
Modifications: Although no modifications were implemented, a positive trend in ridership was noted.
Upon further analysis of bus stop data, it was concluded that route 19 has attracted a greater number of
riders from rural areas compared to the previous year. Ridership has increased to a level similar to what
was experienced in FY16.
Figure 2-12
Ridership by Year for Route 20
100,620 95,805
67,502 60,816 65,670
0
20,000
40,000
60,000
80,000
100,000
120,000
FY14 FY15 FY16 FY17 FY18
ROUTE 19
4,867
14,804
10,133 12,059 12,648
0
5,000
10,000
15,000
20,000
FY14 FY15 FY16 FY17 FY18
ROUTE 20
Collier Area Transit – Transit Development Minor Update 2-10 | Page
Route 20 serves the Pine Ridge Road area making connections at CAT Ops. Route 20 provides fixed route
service seven (7) days a week, for a limited number of hours throughout the day.
Modifications: In April 2018, passengers per loop data was evaluated to determine why there has been a
slight increase in ridership. It was recommended that during off peak hours of the route, the least
productive loop should be removed and because of the low ridership there should not have an adverse
effect of the ridership.
Upon further analysis of ridership data by bus stop, it was concluded that this route is largely utilized as a
commuter route. The data has demonstrated that people from the Golden Gate City area are using this
route to commute to the west bound stops along Pine Ridge between Goodlette-Frank Road and
Livingston Road and then back using the east bound stops to return home. So far, the ridership has not
declined. The ridership will continue to be monitored over the next 2 years to determine how the
reduction of service affected the use of the route.
Figure 2-13
Ridership by Year for Route 21
Route 21 serves as the Marco Island circulator. Route 21 provides fixed route service seven (7) days a
week, for a limited number of hours during the day.
Modifications: Although no modifications were made to the route, the ridership had increased. To better
understand the ridership trend, the bus stop ridership was evaluated and concluded the spike in ridership
coincided with the hotels recovery from hurricane Irma. The data showed that more people are using the
bus stops near hotels as well as the stops directly off the island. The bus stops directly off the island are
normally utilized by the service industry workforce as informal park and ride facilities due to the lack of
available parking spaces on Marco Island.
36,198
18,463
13,528 9,756 10,708
0
10,000
20,000
30,000
40,000
FY14 FY15 FY16 FY17 FY18
ROUTE 21
Collier Area Transit – Transit Development Minor Update 2-11 | Page
Figure 2-14
Ridership by Year for Route 22
Route 22 serves as one 2 two buses referred to as the Immokalee Circulator. Route 22 provides fixed route
service seven (7) days a week. Based on public outreach conducted during fiscal year 2017, this route was
modified significantly, as described below.
Modifications: In November of 2017, Routes 22 and 23 were modified. They no longer provided reverse
routing, Route 23 provides service to the west side of Immokalee and Route 22 to the Eastern portion of
Immokalee. Due to the split of a singular circulation pattern, a decline in ridership was noted although
serviceable area has increased. Further education is necessary to the public within the area to provide
information about the newly created routes. Also, the service will be further evaluated to identify any
necessary changes after two years of operation.
Figure 2-15
Ridership by Year for Route 23
54,444
49,117
47,234
51,655
47,973
42,000
44,000
46,000
48,000
50,000
52,000
54,000
56,000
FY14 FY15 FY16 FY17 FY18
ROUTE 22
Collier Area Transit – Transit Development Minor Update 2-12 | Page
Route 23 serves as one 2 two buses referred to as the Immokalee Circulator. Route 23 provides fixed route
service six (6) days a week. Based on public outreach conducted during fiscal year 2017, this route was
modified significantly, as described below.
Modifications: In November of 2017, Routes 22 and 23 were modified. They no longer provided reverse
routing, Route 23 provides service to the west side of Immokalee and Route 22 to the Eastern portion of
Immokalee. Due to the split of a singular circulation pattern, a decline in ridership was noted although
serviceable area has increased. Further education is necessary to the public within the area to provide
information about the newly created routes. Also, the service will be further evaluated to identify any
necessary changes after two years of operation.
Figure 2-16
Ridership by Year for Route 24
47,123
41,622 42,653 42,338
29,051
0
10,000
20,000
30,000
40,000
50,000
FY14 FY15 FY16 FY17 FY18
ROUTE 23
Collier Area Transit – Transit Development Minor Update 2-13 | Page
Route 24 serves the south Naples/ Charlee Estates area. Route 24 provides fixed route service seven (7)
days a week.
Modifications: Route alignment was adjusted to service Regal Acres. The change was incorporated as a
result of a request made by the community. Staff conducted a survey within the community to evaluate
the potential use of the service prior to the route alignment. Although a decline in the ridership was noted,
the overall percentage of ridership loss was reduced with only a 7% decline in 2018 as compared to 10%
in 2017 and 15% in 2016.
Figure 2-17
Ridership by Year for Route 25
Route 25 serves the Golden Gate Parkway and Goodlette-Frank Road corridors. Route 25 provides fixed
route service seven (7) days a week, limited service on Sunday.
Modifications: In April 2018, passengers per loop data was evaluated due to a decline in ridership. It was
determined that during off peak hours of the route, the least productive loops should be removed. The
72,555 65,927
56,206 50,742 46,955
0
20,000
40,000
60,000
80,000
FY14 FY15 FY16 FY17 FY18
ROUTE 24
57,466
47,483
38,367 33,777
25,487
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
FY14 FY15 FY16 FY17 FY18
ROUTE 25
Collier Area Transit – Transit Development Minor Update 2-14 | Page
unproductive loops were removed. With the modifications made, the route continues to experience
ridership decline. Further evaluation of this route will be conducted in the future.
Figure 2-18
Ridership by Year for Route 26
Route 26 serves the Pine Ridge Rd and Golden Gate City area, includes Naples blvd and Clam Pass Park.
Route 26 provides fixed route service seven (7) days a week, limited hours throughout the day.
Modifications: In April 2018, passengers per loop data was evaluated due to a decline in ridership. It was
determined that during off peak hours of the route, the least productive loop should be removed. The
unproductive loop was removed. With the modifications made, the route continues to experience
ridership decline. Further evaluation of this route will be conducted in the future.
Figure 2-19
Ridership by Year for Route 27
2,792
8,775 8,955
6,467
5,371
0
2,000
4,000
6,000
8,000
10,000
FY14 FY15 FY16 FY17 FY18
ROUTE 26
16,374
27,114 27,530 30,589
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
FY15 FY16 FY17 FY18
ROUTE 27
Collier Area Transit – Transit Development Minor Update 2-15 | Page
Route 27 is a route that serves Collier Blvd (951) and Immokalee Rd, includes Sun-n-Fun Lagoon and
connection with 11, 12, and LinC at the Creekside Super stop. Route 27 provides fixed route service seven
(7) days a week.
Modifications: None
Figure 2-20
Ridership by Year for Route 28
Route 28 is a route that serves Oil Well Rd and Everglades Blvd. Route 28 travels along Oil Well Road after
leaving Wilson Boulevard and Immokalee Road to service the Ave Maria community before going to the
Immokalee area.
Modifications: Just as route 19, route 28 also experienced a growth trend in rural ridership with no
modification made to the route. The largest areas of growth occurred at rural stops along Wilson Blvd and
Immokalee Road. Passengers are using this route to get to Golden Gate City, Immokalee, and the
Government Center, as evident from the increase in alightings at these stops.
Figure 2-21
Ridership by Year for Route 29
22,683 23,189
32,230
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
FY16 FY17 FY18
ROUTE 28
Collier Area Transit – Transit Development Minor Update 2-16 | Page
Route 29 CAT partnered with Collier County Parks and Recreation, the Florida Department of
Transportation and the Collier County Tourist Development Council to offer a seasonal route referred to
as the beach trolley. During the first year of service the trolley operated from 9 a.m. to 3 p.m. daily starting
Saturday, Feb. 4, 2017 through Sunday, May 28, 2017. The trolley started at the North Collier Regional
Park Administration Building. The trolley ran every 60 minutes and served Vanderbilt Beach, Delnor-
Wiggins Pass State Park and Conner Park. During this past year (2nd year of service) the service alignment
and frequency changed as described below.
Modifications: Route alignment was adjusted to shorten the route and time of travel. An additional bus
was added to the service to increase frequency and fares were eliminated, all in an effort to increase
ridership. Both buses ran the along the same alignment. The new alignment had the route starting at the
Creekside Bus stop on Immokalee Road and traversing US 41, Vanderbilt Beach Road, Bluebill Drive and
Gulfshore Drive to service the beaches at Delnor Wiggins Pass State Park and Vanderbilt Beach. The
Route were further modified in February 2018 to provide counter clock wise service for added efficiencies.
Ridership on the route increased significantly with the changes made.
Figure 2-22
Ridership by Year for Route 121
318
1,903
0
500
1,000
1,500
2,000
FY17 FY18
ROUTE 29
Collier Area Transit – Transit Development Minor Update 2-17 | Page
Route 121 is an Express route that provides service between the Immokalee area and Marco Island. This
route is used largely to service the hospitality industry. The route consists of an early morning trip from
Immokalee to Marco Island and an afternoon trip from Marco Island to Immokalee area.
Modifications: None
Figure 2-23
System Map
21,059 18,763 17,146
19,693 19,278
0
5,000
10,000
15,000
20,000
25,000
FY14 FY15 FY16 FY17 FY18
ROUTE 121
Collier Area Transit – Transit Development Minor Update 2-18 | Page
Figure 2-24
Route 29 Beach Trolley
Collier Area Transit – Transit Development Minor Update 2-19 | Page
Collier Area Transit – Transit Development Minor Update 2-20 | Page
Fare Changes
Resolution 2013-28 was amended by the Board of County Commissioners on April 28, 2015, which
modified the fixed route fee schedule. The Board of County Commissioners approved fares are shown in
Table 2-2. Changes made to the fare structure in 2015 included the establishment of a Summer Paw Pass
Program and a Corporate Employee Discount Pass Program.
Table 2-2
Fare Structure
Service Category Full Fare /
Tarifas
Reduced Fare1/
Tarifa Reducida
One-way Fare $2.00 $1.00
Children 5 years of age and
younger Free Free
Marco Express $3.00 $1.50
Transfers- up to 90 minutes FREE FREE
Day Passes $3.00 $1.50
Smart Card Pass
15-Day Pass $20.00 $10.00
30-Day Pass $40.00 $20.00
Marco Express 30-Day Pass $70.00 $35.00
Discount Passes2 Cost
Summer Paw Pass (Valid June 1st - August 31st for
students age 17 and under. Cost includes Smart Card) $30
30-Day Corporate Pass (300+ Employees) $29.75
1 Reduced Fares are for members of Medicare, Disabled Community, those 65 years and older
and children 17 and under. ID required. This fare would also apply to the Transportation
Disadvantaged that provides transportation services under the non-emergency transportation
Medicaid Contract for Collier County.
Las tarifas reducidas son para los miembros de Medicare, comunidad desabilitada, aquellos de
65 años o mas y jovenes de 17 años o menos. Identificacion governamental con foto requerida.
2 Discount Passes are for persons eligible under the identified programs.
The Major Update of the Transit Development Plan recommended a Fare Study for both Fixed Route and
Paratransit should be completed to ensure that fares are fair and reasonable throughout the entire transit
system. In FY2017 the study was started and completed in FY2018.
Federal regulations outlined by FTA in Circular 4702.1B require that service modifications and fare
changes be fair and equitable to all citizens, regardless of race color, or national origin. To accomplish the
Collier Area Transit – Transit Development Minor Update 2-21 | Page
above, CAT, in partnership with the Collier County Metropolitan Planning Organization (MPO),
coordinated for the preparation of the fare study to evaluate both fixed-route and paratransit fare
structures and to perform a service equity analysis.
As part of the study, ridership and fare revenue trend were analyzed. A peer review was also conducted
to compare and evaluate CAT with other systems with similar characteristics to determine where CAT
rated. This fare study included a comparative analysis of transit systems similar to CAT to assist in
determining the appropriateness of specific fare policies and fare structures.
Several fare scenarios were prepared and evaluated to measure potential changes in ridership and
revenue to ensure that low-income or minority riders were not disproportionately or adversely affected,
as required by federal Environmental Justice (EJ) regulations.
The process included a significant amount of public participation, including surveys, public meetings and
review and endorsements from the Public Transit Advisory Committee (PTAC) on January 16th, 2018 and
March 20th, 2018; the Local Coordinating Board on March 7th, 2018; and the Metropolitan Planning
Organization on May 11, 2018.
Table 2-3 below depicts the fare changes approved for the Fixed Route system.
Table 2-3
Fixed Route Fare Structure Modifications
The fare structure for the Paratransit system was simplified to consolidate the TD fare structure from five
to three income-based categories and maintain the ADA fare structure. Both programs would have similar
fares as follows:
o $1 for riders at or below the poverty level
o $3 for riders 101-150% of the poverty level
o $4 for riders with income 151% or higher above the poverty.
Fare Category 2017 Approved Change
Full Fare Reduced Fare Full Fare Reduced Fare
One-way Fare $1.50 $0.75 $2.00 $1.00
Children 5 years of age & under Free Free Free Free
Transfer $0.75 $0.35 Free/90 min. Free/90 min.
Day Pass $4.00 $2.00 $3.00 $1.50
7-Day Pass $15.00 $7.50 NA NA
15-Day Pass NA NA $20.00 $10.00
30-Day Pass $35.00 $17.50 $40.00 $20.00
Marco Express One-way Fare $2.50 $1.20 $3.00 $1.50
Marco Express 30-Day Pass $70.00 $35.00 $70.00 $35.00
Collier Area Transit – Transit Development Minor Update 2-22 | Page
Capital Equipment and Facility Changes and Improvements
There are currently two (2) passenger transfer stations and five (5) passenger transfer points provided on
the CAT system as shown on Figure 2-20. The two transfer stations are located at the Intermodal Transfer
Facility at the government complex and the CAT Radio Road Operations facility. Other transfer point
locations include: Walmart Plaza; Pine Ridge and Goodlette-Frank Rd (Magnolia Square Plaza); Coastland
Center; Creekside (Immokalee Road); and the Health Department in Immokalee.
In FY 2018 Phase 3 construction was completed, it included adding a drop box to the money room,
additional security cameras and the redesign and construction of the upstairs office space and conference
room at CAT’s administrative building.
Collier Area Transit – Transit Development Minor Update 2-23 | Page
PTNE has been working diligently towards installing bus shelters throughout the County to provide an
enhanced experience for the passengers using the service. The construction of 17 ADA accessible bus
stops and 13 shelters were completed in FY2018.
Collier Area Transit – Transit Development Minor Update 2-24 | Page
Customer Marketing
CAT is always working towards promoting the service that it provides and educating the public about the
modifications made to the service for public awareness. The following efforts were conducted during the
October 1, 2017 and September 31, 2018.
Paratransit Open House: November 7, 2017 a public meeting was held to enhance coordination with
agency and discuss service processes.
Immokalee Christmas Parade: In an effort to continue to educate and provide continuing outreach to the
residents of Immokalee CAT participated in the Christmas parade in December 2017. The parade featured
a float competition which Collier Area Transit “CAT” bus entered. The bus was decorated with holiday
lights and gave away holiday candies to the passersby that lined the local streets.
Veterans Expo - January 6, 2018, Fixed-route bus and Staff attended the expo at New Hope Ministries for
Veteran’s and their families to discuss CAT services.
Collier County Health Expo: On January 18, 2018 Collier County Human Resources hosts an event annually
to promote available Health Care, Financial, and Community resources to Collier County employees. CAT
Collier Area Transit – Transit Development Minor Update 2-25 | Page
in partnership with Commuter services participates by providing relevant information on how to utilize
the CAT System and subscription to Commuter Services.
Annual Collier County Senior Expo: This event is held at the Golden Gate Community Center in February
of every year to educate seniors of Collier County about fitness programs, safety, public transportation,
gardening, pet adoptions and various other services available to them.
Trucks, Trucks, Trucks: On February 17, 2018 CAT participated in an event by providing information about
public transportation and displaying a bus for children at the South Regional Library
Try it Transit Day: This event is an element of the Collier Area Transit community outreach program and
it was held on April 20, 2018. In order to increase public awareness CAT provides incentives to citizens of
Collier County encouraging transit usage. The target groups are choice riders who normally commute
alone by automobile, and bicyclists who do not currently utilize CAT as part of their transportation mode.
The ultimate goal is to reduce the number of vehicles on the roadways, reducing traffic congestion and
lowering greenhouse gas emissions by utilizing transit.
Collier County Library Outreach: June 16,2018, CAT’s Paratransit and Orange Blossom Library’s Mail-A-
Book Senior Presentation at the Headquarters’ Library. Set up a table and spoke with seniors about CAT’s
services
Lighthouse of Collier County Summer Camp Event: July 16, 2018, An event for visually-impaired children
at the Lighthouse of Collier. Gave a presentation about CAT and its services, then took the children on a
fixed-route bus with a mock-bus loop for a scavenger hunt.
Immokalee Travel Training Day: August 10, 2018, Travel Training Day at the Immokalee Library to teach
prospective passengers How to Ride the Bus. Held two sessions of training and took passengers on a fixed-
route bus
iTech College Travel Training: August 28, 2018, presented how to ride the bus informational sessions to
two classes of students.
Collier Area Transit – Transit Development Minor Update 3-1 | Page
REVISIONS TO THE IMPLEMENTATION PLAN
This section provides a comparison of accomplishments in FY 2018 to the Implementation Plan as part of
the 2015 Major Transit Development Plan (TDP). This section also provides an analysis of all discrepancies
between the 2015 Major TDP, the implementation in the past year (FY 2018), and any revisions to the
steps that will be taken to attain the original goals and objectives in future years.
Accomplishments in the Past Fiscal Year:
Bus Shelter Construction – CAT constructed 13 shelters throughout Collier County
ADA Bus Stop Improvements: CAT constructed 17 ADA accessible boarding and alighting pads.
Fare Study: CAT in partnership with the Collier County Metropolitan Planning Organization (MPO), has
completed the study to evaluate its fixed-route and paratransit fare structures and to perform a service
equity analysis of the recommendations. The study was presented to the Board of County Commissioners
and approved in FY18
Operations Contract: In November 2015, the Board of County Commissioners (Board) entered into
contracts RFP 15-6424 with two (2) vendors: one to provide Scheduling and Dispatching Services Medical
Transportation Management, Inc., d/b/a Southeast MTM, Inc. and the other to provide Operating Services
MV Transportation, Inc. for the Transit System. After evaluation of the vendor performance under this
model it was determined that a single vendor model was more efficient for a transit system the size of
Collier Area Transit. To maintain an improved level of service for the Transit System, the PTNE Division
coordinated with Procurement Services to solicit Operations Management services for the Fixed Route
and Paratransit systems.
On June 18, 2018, the Procurement Services Division released notices of RFP #18-7382, “Collier Area
Transit (CAT) Fixed Route, Demand Response Transit, and Transit Operations Management Services.” The
County received seven (7) responsive and responsible proposals by the August 15, 2018 closing date. After
a review of all proposals on September 27, 2018, the Selection Committee shortlisted the following top
four (4) firms to move on to Step 2 for oral presentations. The Selection Committee met on November 7,
2018, by consensus of the selection committee, it recommends MV Transportation, Inc. as the top ranked
firm. The term of the contract is for three (3) years, with two possible additional one-year renewals.
Collier Area Transit – Transit Development Minor Update 4-1 | Page
GOALS, OBJECTIVES, & INITIATIVES
Objective/
Initiative Description Implemented Assessment
Goal 1 Operate a cost effective and sustainable public transportation system that safely and efficiently meets the needs of Collier
County’s residents and visitors.
Objective 1.1 Improve efficiency, quality, and level of service to adequately serve residents and visitors while increasing the economic
vitality of transit in the county.
Initiative 1.1.1
Establish east/west corridor service, as funding
allows, by 2025 to provide alternative access to jobs,
education, and recreation.
Partial
In January 2015, Route 27 commenced
service and runs along Immokalee Road
from Collier Boulevard to Creekside
Commerce Park. Existing Route 25
provides service along Golden Gate
Parkway, Route 20&26 provides service
along Pine Ridge Rd.
Initiative 1.1.2
Establish north/south corridor service, as funding
allows, by 2025 to provide alternative access to jobs,
education, and recreation.
Partial
Route 11 (US41) and Route 12 (Airport
Pulling Rd) currently provide service
north/south. As funding becomes
available additional routes may be
established as recommended in the
TDP major update.
Initiative 1.1.3
Improve the frequency of peak weekday service to 45
minutes or better on all existing CAT routes, as
funding allows, by 2025.
Partial
PTNE has evaluated peak service and
implemented increased frequency to
route 11 and 12 partially during peak
hours, this was accomplished by
reducing service on routes 20, 26 and
25.
Due to no increase in funding for
operational purposes, the completion
of increase frequency is not scheduled
Collier Area Transit – Transit Development Minor Update 4-2 | Page
for implementation. PTNE staff will
continue to seek additional funding.
Initiative 1.1.4
Evaluate the feasibility of premium transit services,
such as bus rapid transit (BRT) within the TDP
planning horizon.
No
The feasibility study for BRT has not
commenced for this update. Due to no
increase in revenues, this project was
not included in the Transit Cost Feasible
plan of the 2040 Long Range
Transportation Plan.
Objective 1.2 Improve and maintain the existing transit infrastructure and bus stop accessibility within Collier County.
Initiative 1.2.1 Continue to pursue funding for improvements to
existing bus stops. Ongoing
Collier County pursues funding for
improvements to bus stops on an
ongoing basis. A portion of 5307 is
dedicated to bus stop improvements
and 5339 has been applied for the
purpose of bus stop improvements.
Initiative 1.2.2 Develop a Passenger Amenities Program by 2016. Ongoing
CAT has developed a 5-Year Amenities
Program, to identifying future bus stop
improvements and standards.
Initiative 1.2.3 Install a minimum of 10 covered, ADA-compliant,
accessible bus stop shelters per year. Ongoing
In FY18 13 shelters were constructed.
Initiative 1.2.4 Preserve the existing transit infrastructure
throughout the CAT service area. Ongoing
4 Shelters were rehabilitated FY18. In
addition, the transit vendor is required
to pressure wash each shelter on an
annual basis, which increases their
longevity.
Initiative 1.2.5
Coordinate with the Collier County to include bus
stop shelters design and installation during roadway
construction projects.
Ongoing
Coordination with FDOT as well Collier
County Transportation Planning occurs
regularly to evaluate potential stop
improvements in conjunction with
roadway improvements.
Collier Area Transit – Transit Development Minor Update 4-3 | Page
Initiative 1.2.6 By 2025, implement the phased recommendations
from the CAT Bus Stop ADA Assessment report Ongoing
Construction 17 stops were completed
in FY18
Objective 1.3 Service all current and future transit users with a focus on providing job access and allowing for a cost-effective, greener
alternative to the private automobile.
Initiative 1.3.1
Improve transit service within areas with the highest
transit orientation index, as identified in the TDP
Major Update, by 2025.
Ongoing
Collier County continues to explore
funding opportunities for expansion.
Initiative 1.3.2
Provide efficient transit access to major employment
centers, development corridors, and other significant
activity centers, as funding allows.
Ongoing
Collier County continues to explore
ways to expand service within existing
funding limitations.
Initiative 1.3.3
Expand transit services to areas with high
employment and dwelling unit densities, including
Golden Gate Estates and other areas located in the
eastern portion of the county, by 2025.
Ongoing
Collier County will continue to explore
funding opportunities for expansion.
Initiative 1.3.4 Increase transit ridership by one percent each year. No
Staff will continue to monitor ridership
levels and strive to increase overall
ridership by one percent each year.
Outreach efforts include
attending/hosting events to expose the
public to Transit.
Initiative 1.3.5
Continue coordination with groups including the
Immokalee CRA and the Bayshore Gateway Triangle
CRA on projects, including land development code
updates, the development of master plans, and
community improvements that would affect transit
service.
Partial
Staff coordinates and participates with
Collier CRA’s as plans are developed to
ensure transit is incorporated within
master plans and area improvement.
Staff is working with the Growth
Management staff towards
incorporating transit within master
plans and land development.
Collier Area Transit – Transit Development Minor Update 4-4 | Page
Initiative 1.3.6
Coordinate with Opportunity Naples and the Greater
Naples Chamber of Commerce to be an integral part
of the future economic development implementation
plan.
Ongoing
Staff will plan to work with the
Opportunity Naples and the Greater
Naples Chamber towards incorporating
transit in the future economic
development strategy and the
implementation plan for Fiscal Year
2019.
Initiative 1.3.7
Continue to coordinate with county and city
departments to be an important part of future
development and redevelopment plans.
Ongoing
CAT coordinates with Transportation
Planning to review site development
and redevelopment plans.
Objective 1.4 Create an interconnected transit network using multimodal transportation elements.
Initiative 1.4.1
Work with Commuter Services to identify properties
for park-and-ride lots in priority areas as identified
within the TDP Major Update and as funding is
available.
Ongoing
Collier County worked with Commuter
Services to identify county owned
properties that will allow the use of
some parking spaces as park-and-rides
(i.e. County Libraries). Park and Ride
study will be funded by Collier MPO
UPWP in FY20
Initiative 1.4.2
CAT should review and propose additional regional
public transportation connections along future transit
corridors, as appropriate.
Ongoing
Since the inception and as a result of
the success of the LinC Route
connecting Lee and Collier County,
discussions have occurred regarding a
secondary route. Collier County will
continue to seek additional funding
opportunities.
Initiative 1.4.3
Encourage local governments to provide accessible
sidewalks, bus stops, and other bus stop
improvements.
Ongoing
Collier County staff currently attends
the MPO’s Bicycle and Pedestrian
Advisory Committee and the
Congestion Management Committee
(CMC) meetings and encourages
accessible sidewalks and bus stop
improvements be added as part of
every project.
Collier Area Transit – Transit Development Minor Update 4-5 | Page
Initiative 1.4.4
Coordinate public transportation connections with
existing and planned pedestrian and bicycle
pathways.
Ongoing
Collier County staff currently attends
the MPO’s Bicycle and Pedestrian
Advisory Committee and Congestion
Management Committee (CMC)
committee meetings and encourages
accessible sidewalks and bus stop
improvements be added as part of
every project. In addition, staff reviews
sidewalk construction projects for bus
stops improvements needed within the
project limits.
Initiative 1.4.5 Continue to explore opportunities for additional
bicycle storage facilities around the county. No
Collier County will continue to explore
funding opportunities for additional
bicycle storage.
Initiative 1.4.6 Encourage passengers to travel with foldable bicycles
that may be transported on the fixed-route buses. No
Additional research is needed before
consideration of this initiative.
Initiative 1.4.7 Continue to explore new and innovative concepts to
accommodate bicycles on the fixed-route buses Ongoing
Collier County will continue to explore
new and inventive ways to
accommodate bicycles on the bus
Objective 1.5 Coordinate transportation services to provide cross county connections to Lee County as appropriate based on the
regional transportation and economic benefits that can be derived.
Initiative 1.5.1
Continue to evaluate how regional services can add
economic value to Collier County by increasing job
access and creating alternative routes to access
goods and services.
Ongoing
An evaluation was completed on the
2015 Major TDP update.
Initiative 1.5.2
Coordinate with LeeTran and FDOT to identify
funding sources for the expansion of cross county
public transportation services.
Ongoing
CAT and LeeTran continue to have
quarterly meetings to discuss cross-
county transportation service and
potential funding for expansion of
service.
Collier Area Transit – Transit Development Minor Update 4-6 | Page
Initiative 1.5.3 Expand transportation services to Lee County with
connections to LeeTran near Immokalee. Ongoing
As a result of the success of the LinC
Route connecting Lee and Collier
County, discussions have occurred
regarding a secondary route. Collier
County will continue to seek additional
funding opportunities.
Objective 1.6 Enhance the availability of transit services for tourists and seasonal residents.
Initiative 1.6.1 Designate a CAT representative to attend Collier
County Tourist Development Council (TDC) meetings. Yes
Staff has attended the TDC meetings to
present progression of the Beach
Trolley Route.
Initiative 1.6.2
Coordinate with the TDC to explore the potential for
using tourist development tax revenue to expand and
improve transit service for Collier County’s tourists
and visitors.
Yes
Service Development grant as well as
Tourism Development Council funds
were obtained to implement a seasonal
Beach Trolley. The Trolley commenced
service in FY17.
Initiative 1.6.3 Coordinate with the TDC to market CAT services. Ongoing
CAT has been working with the Collier
County Public Services Division to
collaborate its marketing efforts.
Ensuring that all advertising for CAT will
be done in the most effective and
efficient methods. CAT also coordinated
with the TDC to market CAT Beach
Trolley.
Initiative 1.6.4
Encourage the private market segment benefiting
from tourist in Collier County to help fund transit
services to this population and employees servicing
the tourist population.
No
Due to a lack of staff resources, this
initiative has not yet been
implemented.
Initiative 1.6.5 Continue to broadcast CAT television commercials
and radio advertisements. Partial
CAT has been utilizing other methods
for advertising such digital including
social media and geofencing mobile
applications to promote transit. Lack of
funding limits to utilization of TV.
Collier Area Transit – Transit Development Minor Update 4-7 | Page
Initiative 1.6.6
Monitor ridership in coordination with marketing and
advertising efforts to determine increases
attributable to additional marketing efforts.
Ongoing
Ridership is monitored regularly and
compared to marketing efforts to
review effectiveness.
Initiative 1.6.7
Proceed with developing a smartphone application to
support real-time fixed-route bus locator
information.
Ongoing
Scope of work has been developed
procurement commenced in FY18 and
implementation will occur in FY19.
Objective 1.7 Enhance access and availability of transit information and schedules.
Initiative 1.7.1
Add numbers to bus stops to assist passengers and
CAT representatives in determining bus stop
locations and providing accurate information.
Ongoing
A new Bus Stop sign was designed to
include bus stop ID numbers. Sings
were purchased in FY18 and
replacement of signs was initiated in
FY19.
Initiative 1.7.2
Partner with the Chamber of Commerce to develop
and disseminate a route map that depicts the
locations of major destinations, including
employment centers, apartments, and attractions.
No
This may present some challenges for
the Division’s advertising sales
program.
Initiative 1.7.3
Conduct a Travel Training Day with CAT
representatives riding the buses to share information
with passengers and teach non-users how to use the
transit system
Ongoing
In FY18 CAT staff has held a Travel
Training Day in the area of Immokalee
and has conducted “How to Ride”
presentation in various locations.
Initiative 1.7.4 Develop outreach activities to teach children how to
use public transportation. Ongoing CAT conducts outreach activities to
educate children whenever possible.
Initiative 1.7.5 Proceed with developing a smartphone application to
enable the greater dissemination of CAT information. Ongoing
Scope of work has been developed
procurement commenced in FY18 and
implementation will occur in FY19.
Initiative 1.7.6
Update the CAT webpage with user-friendly features
to provide easier access to route maps, trip planning,
and real-time bus location information.
Yes
CAT has updated its website to
incorporate a trip planner,
easier/quicker access to key items such
as schedules. Overall the look and
Collier Area Transit – Transit Development Minor Update 4-8 | Page
accessibility was enhanced. Collier
County main home page now has an
icon to direct you to CAT’s page. The
URL was also change for better
recognition and easier to remember.
Goal 2 Reduce energy demand, implement green initiatives and sustainable processes, and protect Collier County’s natural resources
using cost-effective and efficient technologies.
Objective 2.1 Implement innovative programs to reduce vehicle miles traveled within Collier County.
Initiative 2.1.1
Continue coordination with FDOT’s District One
Commuter Services program for the implementation
of additional commuter programs.
Ongoing
Collier County continues to coordinate
with FDOT District One’s Commuter
Services program. CAT participated in
the 2018 regional program of Try
Transit Day.
Initiative 2.1.2 Coordinate with public and private entities to
establish new park-and ride locations for commuters. Ongoing
CAT worked with Commuter Services to
identify county owned properties that
will allow the use of some parking
spaces as park-and-rides (i.e.: County
Libraries). CAT will continue this effort
to establish more park-and-ride sites.
Initiative 2.1.3
Coordinate with the Naples Pathway Coalition, the
MPO Pathways Advisory Committee, and local non-
profit and/or for-profit groups to explore the
potential for implementing a bicycle share program.
Ongoing
As bike sharing program discussions
have surfaced, CAT staff has been at the
table to coordinate as needed.
Initiative 2.1.4
Determine how Collier County can leverage
additional funding to promote and provide green
alternatives including federal funds for transit in
parks.
No
Due to current resources constraints,
this was not completed in this fiscal
year. This initiative will be considered
as funding becomes available.
Collier Area Transit – Transit Development Minor Update 4-9 | Page
Initiative 2.1.5
Coordinate with Collier County Driver License and
Motor Vehicle Service Centers to promote CAT fixed-
route services to persons unable to obtain a driver’s
license or with an unsafe and/or inoperable vehicle.
No
Objective 2.2 Implement environmentally-friendly operating procedures.
Initiative 2.2.1
Explore potential to transition the fleet to alternative
fuel vehicles for economic and environmental
benefits.
Ongoing
CAT is in constant communication with
the Fleet Department to analyze and
research alternative fuel
Initiative 2.2.2
Where appropriate, consider the potential to
purchase smaller vehicles to match the capacity
requirements of the new service areas.
Ongoing
A smaller vehicle was purchased to
service Marco Island to match the
capacity requirements, the vehicle is in
use. CAT will continue to evaluate
routes to determine the need of vehicle
capacity.
Initiative 2.2.3
Reduce fuel consumption by one percent each year,
as service, new sources to power vehicles, and
funding allows.
Ongoing
This initiative was developed with the
expectation that hybrid technology
would yield reductions in fuel
consumption. It appears that the
hybrids do not offer the reductions in
fuel consumption as expected. FDOT is
evaluating fuel efficiency results of
hybrids and will be issuing a report
upon completion. Collier County will
continue to monitor this initiative.
Initiative 2.2.4 Construct future CAT facilities utilizing
environmentally-friendly materials, where feasible. Ongoing Collier County will use environmentally-
friendly materials whenever possible.
Goal 3 Build meaningful partnerships that increase the visibility of CAT, promote livability, and enhance economic and social well-being.
Objective 3.1 Develop marketing strategies to increase ridership and improve the visibility of CAT.
Collier Area Transit – Transit Development Minor Update 4-10 | Page
Initiative 3.1.1 Participate in local job fairs to increase knowledge
about the transit system and encourage use. Ongoing CAT regularly participates in events to
promote Public Transit.
Initiative 3.1.2
Develop marketing materials and programs to
demonstrate the value and role of transit in regional
carbon emissions reduction.
Yes
CAT developed a flyer describing the
benefits of utilizing Public
Transportation which included
economic, health and environmental
benefits.
Initiative 3.1.3
Distribute transit service information and user-
friendly brochures to at least 25 percent of
businesses within ¼-mile of existing transit routes
prior to initiating the next TDP Major Update.
No
Once the brochure is developed
distribution will commence. Marketing,
Events and Sales coordinator will be
tasked with ensuring any
communication/brochures are
distributed.
Initiative 3.1.4
Continue the CAT public relations campaign, including
commercial and radio advertisements, designed to
promote transit ridership and sustainability.
Ongoing
CAT is utilizing digital media to reach a
more diverse audience rather than
commercial and radio advertisements
alone.
Initiative 3.1.5
Create a Transit Ambassador Program using
volunteer transit users to spread the word about CAT
and how to use the services.
No
This initiative will be evaluated for
feasibility in FY19.
Initiative 3.1.6
Hire a full-time Mobility Manager/Social Media
Specialist responsible for updating the CAT Facebook
page and Twitter account with the latest news and
information.
Yes
A Mobility Manager was hired as part of
the new administrative contract. An
Event, Sales & Marketing Coordinator
has been hired and will manage all
forms of social media
Collier Area Transit – Transit Development Minor Update 4-11 | Page
Initiative 3.1.7
Conduct one presentation each month to an agency,
including the NAACP, assisted living facilities, driver’s
education classes, CRAs, Wives of the Farm Workers,
Good Will Industries, Homeowners Associations,
pending the hire and availability of a full-time staff
person at CAT designated to perform outreach
functions.
Ongoing Presentations are performed upon
request and as opportunities arise.
Objective 3.2 Build partnerships for participation in discussions relating to proposed future development and redevelopment.
Initiative 3.2.1
Coordinate with the Immokalee Seminole Casino on
their future and recent developments to explore the
potential for partnering to provide additional service
in Immokalee and other areas.
No
In FY18 along with changes in
Immokalee bus routes, staff contacted
the Immokalee Seminole Casino
management for input.
Initiative 3.2.2
Develop Transit Development Guidelines to provide
the development community with guidelines on bus
stop sitting and design, land use and roadway design
factors that affect transit design, and when to
coordinate with CAT for transit services during the
development process.
Ongoing
Official Guidelines have not been
developed, but CAT reviews all future
sites and redevelopments to encourage
transit accessibility and when possible
bus stop improvements.
Initiative 3.2.3
Participate in Opportunity Naples meetings and other
discussions regarding future development in Collier
County, pending the availability of CAT staff.
No
Due to a lack of staff resources, this
initiative has not yet been
implemented.
Objective 3.3 Establish intergovernmental relationships to improve and expand existing and future transit service.
Initiative 3.3.1
Participate in quarterly meetings with Lee Tran to
identify ways to improve service; including
coordinating the fixed-route bus schedules between
Lee County and Collier County routes connecting with
the LinC.
Ongoing
Quarterly meeting occurs between
Collier and Lee County to discuss
current routes and possible future
routes. Any schedule changes are
discussed to determine impact on
connection of the LinC route.
Goal 4 Coordinate public transportation services with local, regional, and state planning efforts.
Collier Area Transit – Transit Development Minor Update 4-12 | Page
Objective 4.1 Coordinate integrated land use planning efforts to incorporate transit needs into the development review process.
Initiative 4.1.1
Work with county and city planners to evaluate and
consider the impacts of development on transit and
how that could be translated into funding options for
transit.
Ongoing/No
The PTNE Department has discussed
the impacts of development on transit
but funding has not translated from the
discussion. Staff will work to pursue a
potential mobility fee in the future.
Initiative 4.1.2
Participate in planning and development review
meetings to ensure that county and city policies
support transit services and funding needs.
Ongoing
Collier County receives notices of
upcoming development review
meetings and participates as required.
Initiative 4.1.3
Ensure that CAT comments on all major development
regarding the provision of transit services and the
capital and operational impact on transit and
associated funding for these impacts.
Ongoing
Collier County monitors development
meetings and responds to any request
to review development. Staff continues
to work hard to become more involved
in the review process.
Initiative 4.1.4
Work with county and city planners to incorporate
transit oriented development design into the
planning process.
Ongoing
Collier County participated in the
development of the Master Mobility
Plan. The Plan looked at options to
reduce vehicle miles traveled, including
transit oriented development design.
Staff will work to ensure that transit
oriented development design is
incorporated into the planning process.
Initiative 4.1.5
Develop a list of recurring annual meetings where
transportation and land use will be topics and
designate a representative to attend.
Ongoing
CAT staff attends meeting on a monthly
and quarterly basis where
transportation and land use is
discussed.
Collier Area Transit – Transit Development Minor Update 4-13 | Page
Initiative 4.1.6
Meet quarterly with staff from the Collier County
Transportation Engineering and Planning
departments to identify upcoming utilities, roadway,
and /or storm water projects, planning studies, and
site developments that will affect the provision of
transit services.
Ongoing
CAT staff meets with Transportation
planning on a weekly basis to discuss
upcoming Development projects. CAT is
notified of any roadway, utilities, and or
storm water projects but a reoccurring
meeting has not been established.
Goal 5 Use the most efficient technologies and innovations available for transportation system
operations.
Objective 5.1 Implement and expand Intelligent Transportation System (ITS) improvements
Initiative 5.1.1
Continue to improve customer information systems
(including website) for scheduling information to
encourage and increase system use.
Ongoing
Collier County continuously strives to
improve information systems. In
February of 2013 Collier County
completed Phase I (funded by ARRA) of
the ITS project which includes real-time
arrival and departure. This phase
included a website that allows riders to
view real time bus arrival information
per stop. In FY18, a solicitation was
initiated for mobile app and onboard
Wi-Fi. The website has been updated
and enhanced for ease of use.
Initiative 5.1.2
Develop an Intelligent Transportation Systems (ITS)
plan that includes evaluation criteria for potential and
proposed ITS projects.
ongoing
Phase I (funded by ARRA) of the ITS
project was completed in February of
2013. Phase II (funded by CMS) of the
project will include mobile application,
and onboard Wi-Fi, for CAT passengers.
Phase III will include an upgraded
onboard camera system and IVR.
Initiative 5.1.3 Implement a trip planner by September 2016. Completed
CAT has developed General Transit
Feed Specifications that where
submitted to Google Transit and
approved. Passengers can now plan
their trip using Google Maps. Trip
Collier Area Transit – Transit Development Minor Update 4-14 | Page
Planner has been incorporated into
CAT’s homepage
Initiative 5.1.4 Implement technology to allow for customers to
reload smart cards online by 2017. Ongoing
As part of the scope for a mobile
application, mobile ticketing will be
included to facilitate the purchase of
passes via a phone.
Initiative 5.1.5
Coordinate with Lee County Transit to implement
technologies that support regional acceptance of
smart cards for fare payment.
No
Discussions have been made regarding
a regional fare media, but nothing has
been determined as feasible as of yet.
Initiative 5.1.6
Explore technology that would allow merchants to
reduce the fixed route fare for patrons using smart
cards.
No
In FY17 discussion have commenced
with a local merchant to sell passes. In
FY18 CAT will continue to seek
merchant cooperation for this initiative.
Goal 6 Monitor and maintain service quality and standards.
Objective 6.1 Develop ongoing processes to measure and monitor service quality.
Initiative 6.1.1
Use the performance measures established in the
2016-2025 TDP Major Update to monitor fixed-route
services on a quarterly basis. Make revisions to low-
performing services and if improvements are not
seen after the changes discontinue the service.
Ongoing
The Performance Measures must be
developed. However, route
performance is monitored monthly and
recommendations are made to address
low-performing service.
Initiative 6.1.2
Conduct a survey at least every two years to obtain
passenger information including user demographics,
travel behavior characteristics, and user satisfaction.
Ongoing
Surveys are under development and a
calendar will be proposed to identify
the schedule for surveying the public.
Initiative 6.1.3
Maintain an ongoing public involvement process to
solicit input through discussion groups, interviews,
surveys, and public workshops.
Ongoing
CAT seizes every opportunity to solicit
information from the public such as
events like Try Transit Day; Stuff the
Bus; Trucks, Trucks, Trucks, etc. In
Addition, Quarterly CAT conducts
surveys to evaluate the service
Collier Area Transit – Transit Development Minor Update 4-15 | Page
provided as well as soliciting
suggestions/feedback.
Objective 6.2 Efficiently and cost-effectively upgrade and maintain the CAT fleet.
Initiative 6.2.1
Operate a fleet of fixed-route vehicles with an
average age of less than five years by 2025, as
funding permits.
Ongoing
Collier County replaces fixed route
vehicles as they meet their useful life
dependent upon funding. All fixed route
buses have a useful life of 10 to 12
years as per FTA.
Initiative 6.2.2
Perform scheduled maintenance activities for all
transit vehicles to keep them operable and reduce
overall vehicle costs.
Completed/Ongoing
Collier County Fleet Management
performs scheduled maintenance
activities for all transit vehicles on a
regular basis.
Initiative 6.2.3
Develop a process for operators to communicate
potential vehicle maintenance problems that feed
into an ongoing preventative maintenance program
and address actual maintenance problems
immediately.
Completed/Ongoing
Drivers conduct pre- and post-trip
inspections on all vehicles through the
Zonar system and supervisors report
any issues to Collier County Fleet
Management. Fleet Management
addresses actual maintenance
problems prior to the bus leaving the
Operations facility.
Goal 7 Maximize the use of all funding sources to increase services or to provide better services.
Objective 7.1 Increase and expand revenue sources.
Initiative 7.1.1 Review the potential for advertising inside the buses. Completed
Collier Area Transit has an adopted
Advertising Policy, the selling of
advertising commenced in FY15.
Initiative 7.1.2
Educate the general public and local decision-makers
on the importance of public transportation and the
need for financial support.
Ongoing
Collier County educates the public and
local decision-makers on the
importance of public transportation
and the need for financial support at
every opportunity.
Initiative 7.1.3 Submit grant applications available through federal,
state, local, and private sources. Ongoing Grants are submitted as required.
Collier Area Transit – Transit Development Minor Update 4-16 | Page
Initiative 7.1.4
Annually seek to identify and obtain available
alternative revenue sources for the provision of new
and improved transit services.
Ongoing
Collier County continuously searches
for alternative revenue sources for new
and improved transit services.
Initiative 7.1.5
Work with the County Attorney’s office to explore the
possibility of establishing a 501(c)(3) that allows
persons to donate funds to CAT for the purpose of
“adopting a shelter” or “adopting a rider” by
September 2016.
Partial
Due to a lack of staff resources, this
initiative has not yet been
implemented. The research has
commenced in FY18 and a bench
donation program is being evaluated.
Initiative 7.1.6
Establish a citizen campaign by January 2016 to
educate on the benefits of creating a sales tax
initiative or Municipal Services Taxing Unit (MSTU) for
transit and gauge citizen support for the
establishment of either an MSTU or sales tax that
would provide transit service at reduced or no cost to
the residents paying taxes within the boundaries.
No
In Fy18 the solicitation for transit
impact analysis was initiated and in
FY19 data will be collected and public
participation conducted.
Collier Area Transit – Transit Development Minor Update 6-5 | Page
TENTH YEAR TRANSIT IMPLEMENTATION PLAN
The 2015 Collier County Major TDP Update included a very comprehensive list of activities leading up to
the creation of an implementation plan that would guide the County’s development of services over a
ten-year planning horizon.
With each annual update, an additional tenth year is added to the implementation plan. Although an
additional year was added, no improvements are scheduled to take place beyond what was identified in
the last progress report. Collier County will actively pursue funding opportunities to implement
recommendations from the 2015 TDP.
The following items from the implementation plan were addressed with the current reporting period:
Project
Description
Improvement
Type
Original
Year
Revised Year Comments
Evaluate Fare
Policy
Planning
Priorities
2017 2017 A Fare Study for both Fixed
Route and Paratransit
commenced in FY2017 and in
FY2018 the fare study was
completed and approved by
the Board of County
Commissioners.
Collier Area Transit – Transit Development Minor Update 6-5 | Page
FINANCIAL PLAN
This section of the TDP presents the financial plan consisting of the capital and operating costs and
revenues associated with maintaining the existing system (status quo) and with implementation of the
10-year Needs Plan. The financial plan is a planning tool utilized to quantify cost of service and related
capital enhancements, but does not represent a commitment of funding or a requirement to provide any
identified service/project in the year shown.
There have been no commitments from local, state, federal, or other sources to increase transit funding
levels over the proposed amounts identified in the Collier County Fiscal Year (FY) 2015 Adopted Budget.
Based on currently identified funding, existing service levels and capital improvements are planned
through the first nine years of this TDP, with needs-based improvements being added to the tenth year,
with exception of regularly occurring planning and marketing activities, a mobility management position,
and the introduction of a pilot seasonal beach access route. All improvements included in the tenth year
related to addressing the transit needs will require new revenue sources, along with additional revenue
sources for the mobility management position and the seasonal beach access route pilot.
Numerous assumptions were made to project public transportation costs and revenues for this TDP
planning timeframe of FY 2016 through FY 2025. The assumptions made for operating and capital costs
and revenues are based on a variety of factors, including NTD data, trend data, operating characteristics,
planning documents, the FDOT Work Program FY 2016 - 2020, the Collier MPO Transportation
Improvement Program (TIP) FY 2015 - 2019, staff correspondence, and the Collier County FY 2015 Adopted
Budget. These assumptions are summarized below.
Cost Assumptions
• Costs are computed based on the federal fiscal year assuming CAT operating all but six days of
service. The pilot route providing seasonal beach access was calculated with 80 days of service
per year.
• Based on the Consumer Price Index (CPI) data for the last 10 years, from 2009 to 2018, the average
annual inflation rate is 1.8 percent. Therefore, an annual inflation rate of 1.8 percent is used for
all operating cost projections.
• Annual operating cost for fixed-route service is based on the revenue hours for each route
multiplied by the revenue cost per hour. The cost per hour was determined using a combination
of MV Transit newly executed contract and NTD FY 2018 Annual Report the cost for fixed route is
$103 per revenue hour and 49.50 per trip for paratransit services. Each year service is in operation
the inflation rate of 1.8 is applied to the costs of service.
• Additional expenses included in the operating costs are planning level studies that CAT may
undertake directly or in coordination with the Collier MPO and the addition of a mobility
management staff position proposed to be funded with competitively secured Federal 5310
Program funding. Marketing costs are also included for promoting the pilot seasonal beach access
Collier Area Transit – Transit Development Minor Update 6-2 | Page
route. Some of the planning costs may be diverted within funding constraints and as necessary
for marketing activities.
• Capital costs are increased based on a 3 percent annual inflation rated based on recent Florida
TDPs.
• The number of replacement buses is determined based on FTA guidelines for vehicle retirement
of twelve years or 500,000 miles for larger vehicles (fixed-route) and seven years or 110,000 miles
for smaller vehicles (paratransit). Cost for fixed-route and paratransit vehicles is based on recent
vehicle purchase data from CAT and consistent with other Florida transit agency vehicle costs.
This plan utilizes an average unit cost of $490,000 for fixed-route replacement and expansion
vehicles for local bus service and $72,708 for replacement and expansion of paratransit vehicles.
The cost of the vehicle includes all technological upgrades and operating components such as bike
racks, fareboxes, video cameras, Automatic Passenger Counters (APCs), and Automatic Vehicle
Locators (AVLs). Also, a unit costs $30,000 has been assumed for support vehicles that provide
supervisory and oversight transportation. The vehicle costs are in FY 2018 dollars and are assumed
to increase 3.0 percent annually.
• The capital costs also include a unit costs of $35,000 in annual infrastructure improvements for
bus passenger amenities (bike racks, shelters, signs and benches), ITS improvements periodically
throughout the planning timeframe based on projects in the work program, two park-and-ride lot
studies that are developed into capital projects at a unit costs of $396,000 based on recent TDPs
and the 2012 FDOT Park-and-Ride Guide, $25,000 annually for ADA compliance related
improvements, upgrades to the existing transfer points totaling approximately $229,000, and the
addition of four new transfer points excluding land purchases in the tenth year to accommodate
the proposed new services. These unit costs also were inflated by 3 percent annually.
Revenue Assumptions
• Revenues are based on varying sources including the FY 2015 Collier County Adopted Budget and
the FDOT Adopted FY 2019 - 2023 Work Program and the Collier MPO FY 2019 - 2023 TIP.
• Federal Section 5307 Urban Area Formula operating assistance is based on the Collier County FY
2018 Adopted Budget, with a constant amount through FY 2028. A 3.0 percent increase is
assumed each year thereafter. Federal Section 5307 capital funding is assumed as the FY 2018
FTA apportionment minus the funding used for operations each year, to include 3.0 percent
escalation.
• Federal Section 5310 Elderly and Enhanced Mobility of Seniors funding is assumed to cover the
costs of the Mobility manager position, which will have to be submitted and selected for funding
through a competitively bid grant process. Revenues are assumed to equal the position cost
annually.
Collier Area Transit – Transit Development Minor Update 6-3 | Page
• Federal Section 5311 Rural Area funding is based on the FDOT FY 2016 – 2020 Work Program,
with 3.0 percent escalation added each year after FY 2020.
• State Block grant revenues are based on the Collier MPO TIP through FY 2019 and escalated by
3.0 percent thereafter. The Collier MPO TIP was consistent with the revenue identified in the
Collier County Adopted FY 2015 Budget.
• State Transportation Disadvantaged Grant funding is based on the Collier County FY 2015 Adopted
Budget and escalated by 3.0 percent beginning with FY 2015.
• Service Development Grant funding is based on the Collier County FY 2015 Adopted Budget for
Route 11. Funding is only available for three years and due to funds being included in the FY 2015
budget, revenue is only assumed for FYs 2016 and 2017.
• County funding is the net remaining funds necessary to cover the expenses for operating costs
with the exception of farebox revenues. Based on the Collier County FY 2015 Adopted Budget,
County revenues are comprised of gas taxes, general fund, interest, Reserves, and other
miscellaneous revenues. The County’s capital contribution is based on the Collier MPO TIP
through FY 2019 and escalated by 3.0 percent each year thereafter. The County’s capital
contributions may be met through the use of toll revenue credits, in-kind sources, or offset by
additional state or federal participation that can be secured to support capital improvements.
Additional revenue sources will be required to balance the funding needs with the costs of the
improvements. Actual revenue to fund the alternatives may be secured for these activities from any
individual or combination of local, state, and federal sources, private contributions, or innovative
financing techniques. When revenue is secured, staff can proceed with implementation of any listed
service or improvement.
There are several projects identified through the TDP process that have no funding allocated for its
implementation. Annually, the Transit Staff presents a list of those unfunded project to the Metropolitan
Planning Organization (MPO) so that if funding is identified these projects can be considered for funding.
Table 6-1 shown below, is the updated list of unfunded transit priorities approved by the MPO Board on
June 9, 2018.
Collier Area Transit – Transit Development Minor Update 6-4 | Page
2019 Transit Priorities
** Includes cost for 3 years based on existing routes costs, this cost does not include bus purchase.
**** Cost estimate does not include right-of-way acquisition or construction
Priority
Ranking
Requested Funding /
Project Estimates Location Description
1 $200,000 Throughout
Collier County
Enhance accessibility to bus stops to
meet Americans with Disabilities Act
(ADA) requirements. (10 / year)
2 $480,000 Throughout
Collier County
Construction of bus shelters & amenities
(bike rack, bench, trash can, etc.) (12 /
year)
3 $396,000*** US 41 at the Lee
County line
Required Environmental & Design
Phases for future construction of a Park
and Ride Facility
4 $396,000***
Collier Boulevard
and Immokalee
Road
Required Environmental & Design
Phases for future construction of a Park
and Ride Facility at the intersection
5 $2,520,180** Throughout
Collier County
Extended Service Hours on existing
routes - 1 additional run - 7 days a week.
6 $3,686,400** US 41 & Airport
Road
Reduce headways to 30 minutes during
peak hours on routes 11 & 12
7 $1,339,400** Collier County Lee/Collier Connection
8 $2,887,200** Golden Gate City
& East Naples
Reduce headways to 45 minutes during
peak hours on routes 15, 17 & 24
9 $1,476,900** Central Naples &
Bayshore
Reduce headways to 30 minutes during
peak hours on route 13 &14
10 $1,004,538** Golden Gate
Estates
Implement Flex Service for the Golden
Gate Estates Area
Collier Area Transit – Transit Development Minor Update 6-5 | Page
COSTS AND REVENUES SUMMARY
Table 6-2 displays the status quo financial plan with service and funding continuing at existing levels with
inflation and minor planning or capital improvements occurring. It is important to note that in previous
years maintaining the current level of service resulted in the need for use of Reserve funding from Collier
County. Fiscal Year 2018-19 the Transit Budget resulted in a $634,600 shortfall, the temporary fixed
was to utilize Section 5307 grants to make up as much of the shortfall. By doing so, it resulted in
deferred capital replacement.
Table 6-2 provides a balanced status quo operating budget based on the best financial data available to
project future year costs and revenues. New funding would be required to realize any service or
improvement beyond maintaining the current level of service. Nevertheless, operating and capital costs
for the Needs Plan have been prepared in the event that additional funding is identified.
Collier Area Transit – Transit Development Minor Update 6-5 | Page
Table 6-2 – Status Quo Financial Plan
Collier Area Transit – Transit Development Minor Update 6-2 | Page
Table 6-3 – Needs based Financial Plan
Collier Area Transit – Transit Development Minor Update 7-1 | Page
Fare FAREBOX RECOVERY REPORT box Recovery Report
ANNUAL FAREBOX RECOVERY RATIO REPORT – June 2019
COLLIER AREA TRANSIT
NAPLES, FLORIDA
Current Farebox Recovery Ratio
The farebox recovery ratio (FRR) for Collier Area Transit (CAT), the public transportation provider for
Collier County, was approximately 16 percent for federal fiscal year (FFY) 2018.
Prior Year Fare Studies and Changes
CAT fare increase for fixed-route service was implemented effective March 2009. As a result, the full fare
on the fixed-route system was $1.50 and the reduced fare was $0.75. Also effective March 2009, CAT
introduced transfer fees of $0.75 for full fares and $0.35 for reduced fares.
Resolution 2012-192 was adopted by the Board of County Commissioners on October 23, 2012, which
modified the fixed-route fee schedule to include smart card fees and authorized discounted monthly
passes for Collier County employees.
Also, effective October 2012, the fares on the paratransit system were increased to $3.00 per one-way
Americans with Disabilities (ADA) trip with TD fares varying from $1.00, $3.00, $4.00, $5.00, or $7.00 per
one-way trip based on an income scale.
The following scenario was approved June 2018 for modifications to the Fixed-route and Paratransit fare
structure and policies, as a result of the completed fare study.
Fixed Route Fare Structure
Fare Category FY2018 Approved Change
Full Fare Reduced Fare Full Fare Reduced Fare
One-way Fare $1.50 $0.75 $2.00 $1.00
Children 5 years of age & under Free Free Free Free
Transfer $0.75 $0.35 Free/90 min. Free/90 min.
Day Pass $4.00 $2.00 $3.00 $1.50
7-Day Pass $15.00 $7.50 NA NA
15-Day Pass NA NA $20.00 $10.00
30-Day Pass $35.00 $17.50 $40.00 $20.00
Marco Express One-way Fare $2.50 $1.20 $3.00 $1.50
Marco Express 30-Day Pass $70.00 $35.00 $70.00 $35.00
Collier Area Transit – Transit Development Minor Update 7-2 | Page
Paratransit Fare Structure
Fare Category FY2018 Fares Approved Change
Reduced ADA Fare $1.00 $1.00
ADA Fare $3.00 $3.00
TD Fare – At or Under Poverty Level $1.00 $1.00
TD Fare – 101% to 150% of Poverty Level $3.00 $3.00
TD Fare – +151% of Poverty Level n/a $4.00
TD Fare – 151% to 225% of Poverty Level $4.00 n/a (consolidate)
TD Fare – 226% to 337% of Poverty Level $5.00 n/a (consolidate)
TD Fare – +337% of Poverty Level $7.00 n/a (consolidate)
Fare Category Current Fare Recommended Fare
STRATEGIES THAT WILL AFFECT THE FAREBOX RECOVERY RATIO
The 2016-2025 Transit Development Plan (TDP) Major Update identified strategies that will be used to
maintain or increase the farebox recovery ratio, including the following:
Monitor key performance measures for individual fixed-routes.
• Ensure that transit serves major activity centers, potentially increasing the effectiveness of
service.
• Increase ridership through enhanced marketing and community relations activities.
• Consider additional service to major attractors like the beach or parks to increase ridership and
offset cost.
• Provide local employers with incentives for transit use.
• Minimize costs required to operate and administer transportation services.
• Evaluation the fare structure and implement a fare increase by FY2019. Continue to evaluate the
fare structure every three years.
• Monitor opportunities to secure additional funding to improve frequencies on existing routes and
attract new riders.
• Add additional buses to improve frequencies and improve the customer experience and attract
new riders.
• Meet with hotels and other private entities to form public-private partnership and discuss
potential incentives to increase transit use.
• Conduct on-board surveys every three years to gather information on how to make services more
convenient and useful to patrons.
• Increase ridership by continuing to transition transportation disadvantaged passengers to the
fixed-route system.