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TDC Agenda 06/24/2019COLLIER COUNTY Tourist Development Council AGENDA June 24, 2019 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Andy Solis, Chair Clark Hill, Vice-Chair Susan Becker Dan Sullivan Nancy Kerns Kathleen Brock Edward (Ski) Olesky Councilor Victor Rios Councilwoman Michelle McLeod All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, t o the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairma n grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. June 2019 Collier County Tourist Development Council Page 2 Printed 6/20/2019 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. May 30, 2019 TDC Meeting Minutes 5. Presentations A. 2019 US Open Pickleball Presentation B. Beach Bus Presentation 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management B. Beach Park Facilities C. Tourism Division 7. New Business A. Progress Update on USACE Feasibility Study Update B. Review the preliminary results of the 2019 Annual Beach Monitoring Report and Staff’s Recommendations. C. Recommend approval of Tourist Development Tax Promotion funding to support the upcoming Publix Labor Day Soccer tournament August 31-September 2, 2019 up to $12,100.00 and the Naples Kickoff Soccer Tournament September 21-22, 2019 up to $6,100.00 for a grand total of $18,200 and make a finding that these expenditures promote tourism. D. Recommendation to review Tourist Development Tax Grant Applications and provide recommendations for FY 20 Category B Marketing & Events ($70,550) and Category C-2 Non-County Owned/Operated Museums ($946,521) and make a finding that these expenditures promote tourism. June 2019 Collier County Tourist Development Council Page 3 Printed 6/20/2019 8. Old Business A. Report on current parking attendant processing of Collier County Beach Stickers and paid parking at Collier County Beach Park Facilities. 9. Council Member Discussion 10. Marketing Partner Reports A. Marketing Partner Reports 11. Tourism Staff Reports A. Tourism Staff Reports 12. Detailed Staff Reports A. Detailed Staff Reports 13. Next Scheduled Meeting A. Next Meeting Date - July 29, 2019 14. Adjournment 06/24/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.B.1 Item Summary: May 30, 2019 TDC Meeting Minutes Meeting Date: 06/24/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 06/18/2019 2:11 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 06/18/2019 2:11 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 06/18/2019 2:11 PM Tourism Jack Wert Director Completed 06/18/2019 2:14 PM County Manager's Office Sean Callahan Executive Director Completed 06/18/2019 5:51 PM County Attorney's Office Kelly Green Attorney Review Skipped 06/18/2019 2:08 PM Tourist Development Council Jack Wert Meeting Pending 06/24/2019 9:00 AM 4.B.1 Packet Pg. 4 May 30, 2019 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, May 30, 2019 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building “F” of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Andy Solis Vice Chairman: Clark Hill Victor Rios Susan Becker Kathleen Brock Ed (Ski) Olesky Dan Sullivan Michelle McLeod Nancy Kerns ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Manager, Coastal Zone Management Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator Barry Williams, Director, Parks and Recreation James Hanrahan, Interim Sports Development Manager 4.B.1.a Packet Pg. 5 Attachment: May 30 non-draft (9383 : May 30, 2019 TDC Meeting Minutes) May 30, 2019 2 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order – Commissioner Solis Commissioner Solis called the meeting to order at 9:00 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Agenda and Minutes A. Changes and Approval of Today’s Agenda Mr. Rios moved to approve the Agenda subject to the following changes:  Item 7.Q – to be heard first under New Business  Item 8.A – addition of a PowerPoint presentation  Item 13 – Consideration of Changing the Date of the July meeting to 7/29/19  Item 7.M and N – Postpone until the next meeting.  Item 7.S – July meeting schedule Second by Ms. Becker. Carried unanimously 9 – 0. B. Approval of prior TDC Meeting Minutes 1. Regular Meeting April 22, 2018 Ms. Becker moved to approve the minutes of the April 22, 2019 meeting subject to:  Changing the motion under Item 7.D from “Carried unanimously 8 “yes” – 1 ‘no.” to “Motion carried 8 “yes” – 1 “no.” Second by Mr. Rios. Carried unanimously 9 – 0. 5. Presentations/Public Comment - (3 minutes each) None 6. Consent Agenda All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s) will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management None Beach Park Facilities None B. Tourism Division None 7. New Business Q. Tourist Development Council (TDC) Appointment Review (this item was heard first) 4.B.1.a Packet Pg. 6 Attachment: May 30 non-draft (9383 : May 30, 2019 TDC Meeting Minutes) May 30, 2019 3 Mr. Wert presented the Executive Summary for consideration noting 3 individuals have applied to fill the seat to be vacated by Mr. Sullivan. Speakers Amanda Cox spoke on her desire to serve on the Council. Mary Shea spoke on her desire to serve on the Council. Laura Puckett spoke on her desire to serve on the Council. Mr. Rios moved to recommend the Board of County Commissioners appoint Amanda Cox to the Tourist Development Council. Second by Mr. Hill. Carried unanimously 9 – 0. A. Recommendation to approve the staff recommended Tourist Development Council Grant application requests from the City of Naples, the City of Marco Island and Collier County for FY2019-2020 in the amount of $9,710,300; budget these expenditures; approve agreement; and make a finding that these expenditures will promote tourism. Mr. McAlpin presented the Executive Summary and the Council reviewed the following requests: Beach Renourishment Projects Park Shore Beach Engineering, NTP & Renourishment #90067 $2,500,000 Clam Pass Beach Engineering, NTP & Renourishment #90069 $3,000,000 Marco Island South, NTP & Renourishment #90071 $1,450,000 USACE Feasibility Study Technical Support #80366 $ 150,000 Total $7,100,000 Mr. Hill moved to recommend the Board of County Commissioners approve the Tourist Development Council Grant application requests for the above referenced beach renourishment projects in the amount of $7,100,000; budget these expenditures; approve agreement; and finds the item promotes tourism. Second by Mr. Rios. Carried unanimously 9 – 0. Inlet Projects Wiggins Pass Monitoring/Dredging #80288 $150,000 Doctors Pass Monitoring/Dredging #90549 $ 25,000 Clam Pass Dredging (Pelican Bay) #88032 $289,400 Total $464,400 Mr. Rios moved to recommend the Board of County Commissioners approve a Tourist Development Grant application for Inlet Projects in the amount of $464,400, and finds the expenditures promote tourism. Second by Ms. McLeod. Carried unanimously 9 – 0. Regulatory Beach Tilling – Collier County #80171 $ 30,000 Biological Monitoring Nearshore Hardbottom #90033 $185,000 Shorebird Monitoring #90297 $ 25,000 Physical Beach and Pass Monitoring #90536 $170,000 Sea Turtle Protection Program #09999 $170,000 Total $580,000 (Physical Beach and Pass Monitoring include; Vanderbilt, Clam Pass Beach, Park Shore, Naples and Marco South Beaches along with Wiggins, Doctors, Collier Creek and Caxambas Pass) 4.B.1.a Packet Pg. 7 Attachment: May 30 non-draft (9383 : May 30, 2019 TDC Meeting Minutes) May 30, 2019 4 Mr. Rios moved to recommend the Board of County Commissioners approve a Tourist Development Grant application for Regulatory in the amount of $580,000.00, and finds the expenditure promotes tourism. Second by Ms. Kerns. Carried unanimously 9 – 0. Beach Maintenance Beach Maintenance – City of Naples #90527 $191,000 Beach Maintenance – Collier County/Marco Island #90533 $200,000 Vegetation Repairs/Exotic Removal – County Wide #90044 $25,000 Total $416,000 Mr. Rios moved to recommend the Board of County Commissioners approve a Tourist Development Grant application for Beach Maintenance in the amount of $416,000.00, and finds the expenditure promotes tourism. Second by Ms. Kerns. Carried unanimously 9 – 0. Structures Naples Pier Rebuild $135,000 Mr. Rios moved to recommend the Board of County Commissioners approve a Tourist Development Grant application for Structures in the amount of $135,000, and finds the expenditures promote tourism. Second by Ms. McLeod. Carried unanimously 9 – 0. Administration 195 Administration Costs #90020 $ 75,000 185 Project Management and Administration #99195 $882,400 Tax Collector Fee’s (2.5%) #99195 $227,500 Total $1,184,900 Mr. Rios moved to recommend the Board of County Commissioners approve a Tourist Development Grant application for Administration in the amount of $1,184,900.00, and finds the expenditure promotes tourism. Second by Mr. Hill. Carried unanimously 9 – 0. Mr. Rios thanked Mr. McAlpin for his recent efforts during the Marco Island beach re-grading project. B. Recommendation to approve the 10-Year Capital Planning document for Fund 195-Beach Renourishment and Pass Maintenance and Fund 185 Program Management and Administration and make a finding that these expenditures promote tourism. Mr. McAlpin presented the Executive Summary noting that the document is for planning purposes over the next 10 years, with the mid-term goal of building up sufficient funds (estimated at $30M) to implement any recommendations from the US Army Corps of Engineers plan being developed for the County. The County has sufficient funds on hand at this point in time ($38M), to address a catastrophic event such as damage caused by a major storm. Mr. Hill moved to recommend the Board of County Commissioners approve the 10-Year Capital Planning document for Fund 195-Beach Renourishment and Pass Maintenance and Fund 185 Program Management and Administration and finds the item promotes tourism. Second by Ms. Becker. Carried unanimously 9 – 0. 4.B.1.a Packet Pg. 8 Attachment: May 30 non-draft (9383 : May 30, 2019 TDC Meeting Minutes) May 30, 2019 5 C. Recommendation to approve a proposal from Humiston & Moore Engineers for South Marco Beach Re-Nourishment Project under Contract No. 13-6164 authorize the Chairman to execute the work order for a not to exceed amount of $118,642 and make a finding that this expenditure promotes tourism. Mr. McAlpin presented the Executive Summary noting that the work involves engineering consulting for the design, permitting and construction aspects of the project. Mr. Rios moved to recommend the Board of County Commissioners approve a proposal from Humiston & Moore Engineers for South Marco Beach Re-Nourishment Project under Contract No. 13-6164 authorize the Chairman to execute the work order for a not to exceed amount of $118,642 and make a finding that this expenditure promotes tourism and finds the item promotes tourism. Second by Mr. Hill. Carried unanimously 9 – 0. D. Recommendation to approve a proposal from Humiston & Moore Engineers to provide Professional Engineering Services for Wiggins Pass Interim Dredging under Contract No. 15- 6382 approve necessary Budget Amendment, authorize the Chairman to execute the work order for a not to exceed amount of $46,978 and make a finding that this expenditure promotes tourism. Mr. McAlpin presented the Executive Summary noting that the work involves engineering consulting for the design, permitting and construction aspects of the project. Mr. Rios moved to recommend the Board of County Commissioners approve a proposal from Humiston & Moore Engineers to provide Professional Engineering Services for Wiggins Pass Interim Dredging under Contract No. 15-6382 approve necessary Budget Amendment, authorize the Chairman to execute the work order for a not to exceed amount of $46,978.00 and finds the item promotes tourism. Second by Mr. Sullivan. Carried unanimously 9 – 0. E. Recommendation to approve a work order with APTIM Environmental & Infrastructure, Inc. to provide professional engineering services for Clam Pass Park Renourishment under Contract No. 15-6382 for time and material not to exceed $45,498.50 authorize the Chairman to execute the work order, and make a finding that this item promotes tourism. Mr. McAlpin presented the Executive Summary noting that the work involves engineering consulting for the design, permitting and construction aspects of the project. Mr. Rios moved to recommend the Board of County Commissioners approve a work order with APTIM Environmental & Infrastructure, Inc. to provide professional engineering services for Clam Pass Park Renourishment under Contract No. 15-6382 for time and material not to exceed $45,498.50 authorize the Chairman to execute the work order, and finds the item promotes tourism. Second by Ms. McLeod. Carried unanimously 9– 0. F. Recommendation to approve a work order with APTIM Environmental & Infrastructure, Inc. to provide professional engineering services for North Park Shore Beach Renourishment under Contract No. 15-6382 for time and material not to exceed $27,894.80 authorize the Chairman to execute the work order, and make a finding that this item promotes tourism. Mr. McAlpin presented the Executive Summary noting that the work involves engineering consulting for the design, permitting and construction aspects of the project. Mr. Rios moved to recommend the Board of County Commissioners approve a work order with APTIM Environmental & Infrastructure, Inc. to provide professional engineering services for 4.B.1.a Packet Pg. 9 Attachment: May 30 non-draft (9383 : May 30, 2019 TDC Meeting Minutes) May 30, 2019 6 North Park Shore Beach Renourishment under Contract No. 15-6382 for time and material not to exceed $27,894.80 authorize the Chairman to execute the work order, and finds the item promotes tourism. Second by Ms. Kerns. Carried unanimously 9– 0. G. Recommendation to approve a work order with APTIM Environmental & Infrastructure, Inc. to provide professional engineering services for Park Shore Beach Renourishment under Contract No. 15-6382 for time and material not to exceed $27,894.80 authorize the Chairman to execute the work order, and make a finding that this item promotes tourism. Mr. McAlpin presented the Executive Summary noting that the work involves engineering consulting for the design, permitting and construction aspects of the project. Mr. Rios moved to recommend the Board of County Commissioners approve a work order with APTIM Environmental & Infrastructure, Inc. to provide professional engineering services for Park Shore Beach Renourishment under Contract No. 15-6382 for time and material not to exceed $27,894.80 authorize the Chairman to execute the work order, and finds the item promotes tourism. Second by Ms. Becker. Carried unanimously 9 – 0. H. Recommendation to approve a work order with APTIM Environmental & Infrastructure, Inc. to provide professional engineering services for 2020-2021 Local Government Funding Request under Contract No. 15-6382 for time and material not to exceed $19,896 authorize the Chairman to execute the work order, and make a finding that this item promotes tourism. Mr. McAlpin presented the Executive Summary noting that the work involves the consultant’s assistance in preparing the applications for the Florida Department of Environmental Protection (FDEP) grant program for cost sharing of funds expended in beach projects. Mr. Hill moved to recommend the Board of County Commissioners approve a work order with APTIM Environmental & Infrastructure, Inc. to provide professional engineering services for 2020-2021 Local Government Funding Request under Contract No. 15-6382 for time and material not to exceed $19,896.00 authorize the Chairman to execute the work order, and finds the item promotes tourism. Second by Ms. McLeod. Carried unanimously 9 – 0. I. Recommendation to approve and authorize the Chairman to execute Change Order No. 1 to Contract No. 17-7097 with APTIM Environmental & Infrastructure, LLC for additional time and professional services as required for the Collier Creek Modeling Study, and make a finding that this item promotes tourism. Mr. McAlpin presented the Executive Summary noting that the additional work is to address a request by FDEP during the permitting process to conduct additional modeling to determine there will be no “net sand loss” on State lands if the project is implemented. Mr. Rios moved to recommend the Board of County Commissioners approve and authorize the Chairman to execute Change Order No. 1 to Contract No. 17-7097 with APTIM Environmental & Infrastructure, LLC for additional time and professional services as required for the Collier Creek Modeling Study and finds the item promotes tourism. Second by Ms. Becker. Carried unanimously 9 – 0. J. Recommendation to authorize the Chairman to approve the proposal by CSA Ocean Sciences, Inc. to continue the required post-construction hardbottom monitoring for the Collier County Beach Nourishment Project in summer 2019 and authorize the Chairman to execute a Work Order with CSA Ocean Sciences, Inc. for Time and Material not to exceed $94,578.90, under 4.B.1.a Packet Pg. 10 Attachment: May 30 non-draft (9383 : May 30, 2019 TDC Meeting Minutes) May 30, 2019 7 the already approved and executed Contract No. 17-7188 and make a finding that this item promotes tourism. Mr. McAlpin presented the Executive Summary. Mr. Rios moved to recommend the Board of County Commissioners authorize the Chairman to approve the proposal by CSA Ocean Sciences, Inc. to continue the required post-construction hardbottom monitoring for the Collier County Beach Nourishment Project in summer 2019 and authorize the Chairman to execute a Work Order with CSA Ocean Sciences, Inc. for Time and Material not to exceed $94,578.90 under the already approved and executed Contract No. 17- 7188, and finds the item promotes tourism. Second by Ms. Kerns. Carried unanimously 9 – 0. K. Recommendation to approve funding for a truck haul beach renourishment project for the Clam Pass, North Park Shore and Park Shore Beach segments anticipated to begin in the Fall 2019 (approximately November 1, 2019) for a not to exceed project expenditure of $5,500,000 (excluding Professional Engineering services) and make a finding that this item promotes tourism. Mr. McAlpin presented the Executive Summary noting that the work is a standard activity to ensure the beaches are maintained at an acceptable standard within the approved renourishment template. Mr. Rios moved to recommend the Board of County Commissioners approve funding for a truck haul beach renourishment project for the Clam Pass, North Park Shore and Park Shore Beach segments anticipated to begin in the Fall 2019 (approximately November 1, 2019) for a not to exceed project expenditure of $5,500,000 (excluding Professional Engineering services) and finds the item promotes tourism. Second by Mr. Sullivan. Carried unanimously 9 – 0. L. Recommendation to approve Change Order No. 1 to Contract No. 19-7512 with Earth Tech Enterprises, Inc. for an additional $6,000 required to repair Terminal Groin damages caused by Hurricane Irma and make a finding that this item promotes tourism. Mr. McAlpin presented the Executive Summary. Mr. Rios moved to recommend the Board of County Commissioners approve Change Order No. 1 to Contract No. 19-7512 with Earth Tech Enterprises, Inc. for an additional $6,000.00 required to repair Terminal Groin damages caused by Hurricane Irma and finds this item promotes tourism. Second by Mr. Sullivan. Carried unanimously 9 – 0. M. Progress update on USACE Feasibility Study Update Postponed N. Review the preliminary results of the 2019 Annual Beach Monitoring Report and Staff’s Recommendations Postponed O. Recommendation to approve one (1) Collier County Tourist Development Council Category “A” Grant Application for Beach Park Facilities for Fiscal Year 2020 in the total amount of $185,000, approve necessary budget amendment and to make a finding that the project promotes tourism. Mr. Williams presented the Executive Summary noting that the proposal is to replace 7 existing pay stations and adding devices to 3 new locations. The existing equipment is 10 years old and new technology will help reduce ongoing maintenance costs and capture additional revenue “after hours.” 4.B.1.a Packet Pg. 11 Attachment: May 30 non-draft (9383 : May 30, 2019 TDC Meeting Minutes) May 30, 2019 8 Mr. Olesky moved to recommend the Board of County Commissioners approve one (1) Collier County Tourist Development Council Category “A” Grant Application for Beach Park Facilities for Fiscal Year 2020 in the total amount of $185,000.00, approve necessary budget amendment and to make a finding the project promotes tourism. Mr. Rios. Carried unanimously 9 – 0. The Council requested Mr. Williams provide the Members with any available data on parking revenue at the various sites for information purposes. P. Recommendation to approve the FY 20 Proposed Tourism Division budget and make a finding that this action promotes tourism. Mr. Wert presented the Executive Summary noting:  That the budget was prepared using historic data, the advertising media plans, revenue forecasts, Staff input, etc.  It accounts for grant application funding, advertising expenditures, administration costs, museum funding, capital projects and the newly named “Sportsplex.”  There is a marginal increase in projections over FY19 (2 percent revenue and 1.4 percent spending). During Council discussion, the following was noted:  That the available carry forward will mainly be utilized for paying invoices from the end of the Fiscal Year coming due in the preceding Fiscal Year.  Staff will provide specific plans for growth, emerging and other markets (i.e. “B-Leisure”), etc. as they become available.  There is a research component built into the advertising funding.  Although “Visit Florida” was funded by the legislature for an additional year, any losses will have a negative impact on the co-op funding the County participates in with this entity.  Plans for the Visitor Center at the Depot are still in process, with the intent of redesigning the lobby providing the Chamber’s tourism related information with the non-tourism component remaining at the main office of the Chamber. Ms. Kerns moved to recommend the Board of County Commissioners approve the FY 20 Proposed Tourism Division budget and finds this action promotes tourism. Second by Ms. McLeod. Carried unanimously 9 – 0. R. Recommend approval for a date change for the Tourist Development Tax Promotion funding to support the upcoming American Junior Golf Association Junior Championship to July 21 - 25, 2019 for up to $10,000.00 and make a finding that these expenditures promote tourism. Mr. Wert and Mr. Hanrahan presented the Executive Summary noting that the funding was previously approved however there has been a change in the schedule for the event. Ms. Becker moved to recommend the Board of County Commissioners approve a date change for the Tourist Development Tax Promotion funding to support the upcoming American Junior Golf Association Junior Championship to July 21, - 25, 2019 for up to $10,000.00 and finds these expenditures promote tourism. Second by Ms. Kerns. Carried unanimously 9 – 0. S. July Meeting Schedule Ms. McLeod moved to reschedule the July Meeting to July 29th. Second by Mr. Hill. Carried unanimously 9 – 0. 4.B.1.a Packet Pg. 12 Attachment: May 30 non-draft (9383 : May 30, 2019 TDC Meeting Minutes) May 30, 2019 9 8. Old Business A. FBU Viewership Report Mr. Wert presented the PowerPoint “FBU National Championship Path to Naples 2019” for informational purposes highlighting:  That the dollar value of media advertising for the County on NBC Sports Network for the All-American Bowl was $75,000 (3 commercials at $25,000 each).  The general age of the TV audience for the game was 25 - 54 years old with approximately 406,000 viewers.  Staff continues to investigate avenues to the indirect value of the advertising (Arrivalist, etc.).  The organization continues to promote the Naples event heavily on the website and through social media. 9. Council Member Discussion Ms. Brock reported that she attended the marketing summit workshop held yesterday. Mr. Hill reported that there will be a beach cleanup event for Clam Pass Park on June 1st, followed by a pancake breakfast to celebrate the 100 year Anniversary of the founding of Hilton Hotels. Commissioner Solis provided an update on the BCC’s review of regulations pertaining to short term vacation rentals noting that review of the issue continues and Staff at this point have been directed to enforce any County ordinances pertaining to residential activities such as noise disturbances, parking issues, trash disposal, etc. Staff is to return to the BCC with options to regulate the activity. 10. Marketing Partner Reports These reports (Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing, Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website Activity, Digital & Social Media- Paradise Advertising, Book Direct, County Museums) are provided to TDC members on the digital link above on the County’s website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. A. Research Data Services – Jack Wert Klages Research & Research Data Services, Inc. - Research Report B. Paradise Advertising Paradise Advertising and Marketing, Inc – Marketing Report C. Lou Hammond Group - Jonell Modys “Lou Hammond Group and CVB PR Team Public Relations Report” D. Collier County Tourist Tax Collections – Jack Wert “Collier County Tax Collector Tourist Tax Collections” E. Miles Partners – Website Activity Phoebe Ray and Melissa Bartalos provided an update on the website activity. The Council requested Staff consider:  Enhancing the sports links presence on the web site landing page.  Providing occupancy data for the non-branded establishments in the County.  Reviewing data in the Smith Travel Report to provide clarification on the correlation between the number of visitors and occupancy, length of stays, etc. 4.B.1.a Packet Pg. 13 Attachment: May 30 non-draft (9383 : May 30, 2019 TDC Meeting Minutes) May 30, 2019 10  Normalizing the data presented for year over year trends given the number of available product on the market may change over the established timeline. F. Digital & Social Media- Paradise Advertising and Zebra Brazil “Brazil Social Media Marketing” G. Atilus – Search Engine Optimization “Digital/Social Media Marketing” 11.Tourism Staff Reports These activity reports (Tourism Staff Reports - Director, Group Sales, Leisure & Travel Trade Sales, Special Markets, Sports Marketing, Public Relations & Communications, Film Office, International Representatives, Visitor Centers) are provided to TDC members on a digital link on the County’s website and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. A. Director B. Group Sales C. Leisure and Travel Trade Sales D. Sports Marketing E. Public Relations & Communications F. Film Office G. International Representatives H. Visitor Centers I. County Museums 12. Detailed Staff Reports A. Detailed Staff Reports Submitted 13. Next Scheduled Meeting Date/Location – June 24, 2019 – 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the chair at 12:19 P.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL _________________________________ Chairman, Commissioner Andy Solis These minutes approved by the Board/Committee on ________________________________________ as presented ________ or as amended ___________. 4.B.1.a Packet Pg. 14 Attachment: May 30 non-draft (9383 : May 30, 2019 TDC Meeting Minutes) 06/24/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 5.A Item Summary: 2019 US Open Pickleball Presentation Meeting Date: 06/24/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 06/18/2019 3:26 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 06/18/2019 3:26 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 06/18/2019 3:26 PM Tourism Jack Wert Director Completed 06/18/2019 5:44 PM County Manager's Office Sean Callahan Executive Director Completed 06/18/2019 5:55 PM County Attorney's Office Kelly Green Attorney Review Skipped 06/18/2019 3:25 PM Tourist Development Council Jack Wert Meeting Pending 06/24/2019 9:00 AM 5.A Packet Pg. 15 The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. 5.A.1 Packet Pg. 16 Attachment: 2019 Recap 2019 US OPEN (9388 : 2019 US Open Pickleball Presentation) The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. 2019 EVENT SUMMARY •  April 27 – May 4, Naples, Florida •  The largest pickleball party in the world •  Over 100 Pro Players competed for $54,000 in prize money •  Over 10,000+ spectators visited throughout the 7 day event •  24 vendors filled the Vendor Village •  Social Media: www.usopenpickleballchampionship.com Facebook 5.A.1 Packet Pg. 17 Attachment: 2019 Recap 2019 US OPEN (9388 : 2019 US Open Pickleball Presentation) The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. 5.A.1 Packet Pg. 18 Attachment: 2019 Recap 2019 US OPEN (9388 : 2019 US Open Pickleball Presentation) The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. THE 2019 EVENT •  Players: 2161 •  States represented: 47 •  Countries represented: 20 •  Oldest participant: 86 •  Youngest participant 10 •  Male/Female 56%/44% •  Volunteers/Referees 500 5.A.1 Packet Pg. 19 Attachment: 2019 Recap 2019 US OPEN (9388 : 2019 US Open Pickleball Presentation) The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. 5.A.1 Packet Pg. 20 Attachment: 2019 Recap 2019 US OPEN (9388 : 2019 US Open Pickleball Presentation) The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. Kiwanis Parking Averaged cars parked per day: 1,400 Average people in each car: 3 Total cars parked for the week: 9,800 (Includes players, spectators, volunteers, sponsors, referees, VIP’s, Patrons) 29,400 = Total Visitors 5.A.1 Packet Pg. 21 Attachment: 2019 Recap 2019 US OPEN (9388 : 2019 US Open Pickleball Presentation) The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. 5.A.1 Packet Pg. 22 Attachment: 2019 Recap 2019 US OPEN (9388 : 2019 US Open Pickleball Presentation) The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. 5.A.1 Packet Pg. 23 Attachment: 2019 Recap 2019 US OPEN (9388 : 2019 US Open Pickleball Presentation) The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. 2019 TELEVISION SUMMARY •  Produced and nationally broadcasted three Pro Finals on CBSSN reaching a potential 50MM subscribers. CBSSN re-aired the 3 finals 2 additional times for a total of 12 hours in prime time audience •  Naples, Marco Island, Everglades 60-second commercial played on 6 of the broadcasts for a total of 6 views •  Naples, Marco Island, Everglades advertising billboard appeared on each broadcast for a total of 12 views and will be included on all Pickleball Channel views 5.A.1 Packet Pg. 24 Attachment: 2019 Recap 2019 US OPEN (9388 : 2019 US Open Pickleball Presentation) The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. 2019 LIVE STREAMING •  Pro Men’s, Pro Mixed, Pro Women Doubles, along with week long coverage, all broadcasted on the Pickleball Channel •  A total of over 30 hours of Live Steaming on the Pickleball Channel throughout the week long event •  Pickleball Channel continues to post matches. Next post will be in August and will feature the Pro Finals •  Close to 1.0MM views on all Pickleball Channel postings and growing 5.A.1 Packet Pg. 25 Attachment: 2019 Recap 2019 US OPEN (9388 : 2019 US Open Pickleball Presentation) The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. 5.A.1 Packet Pg. 26 Attachment: 2019 Recap 2019 US OPEN (9388 : 2019 US Open Pickleball Presentation) The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. 5.A.1 Packet Pg. 27 Attachment: 2019 Recap 2019 US OPEN (9388 : 2019 US Open Pickleball Presentation) The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. THE FUTURE • Power upgrade throughout the park • Eliminate generators • Loud • High maintenance (fuel cells daily fill ups) • Ugly • Overheats • Environmentally unfriendly (black smoke) 5.A.1 Packet Pg. 28 Attachment: 2019 Recap 2019 US OPEN (9388 : 2019 US Open Pickleball Presentation) The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. THE FUTURE • Additional Courts 10 additional courts = 500 additional players 5.A.1 Packet Pg. 29 Attachment: 2019 Recap 2019 US OPEN (9388 : 2019 US Open Pickleball Presentation) The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. THE FUTURE • Wi-fi upgrade • Water upgrade • Bathrooms/showers 5.A.1 Packet Pg. 30 Attachment: 2019 Recap 2019 US OPEN (9388 : 2019 US Open Pickleball Presentation) The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the ﬁle again. If the red x still appears, you may have to delete the image and then insert it again. 12 MONTH EVENT • Pickleball Players travel to Naples year round to visit the US OPEN Pickleball Championships courts • 4286 Daily Pickleball Play Passes sold (Does not include Saturday and Sunday) (Does not include afternoon play) • Average 3 night stay = 12858 room nights 5.A.1 Packet Pg. 31 Attachment: 2019 Recap 2019 US OPEN (9388 : 2019 US Open Pickleball Presentation) Player Registration Survey Results 5.A.2 Packet Pg. 32 Attachment: 2019_Survey Results (9388 : 2019 US Open Pickleball Presentation) Player Registration Survey Results •  Total nights staying in the area: 12966 •  Average stay: 6 •  Where Did The Players Stay? • Hotel 550 (25%) • Friends/Family 563 (26%) • Personal Home 499 (23%) • Air B&B or VRBO 453 (20%) • RV Park 96 ( 6%) 2161 100% 5.A.2 Packet Pg. 33 Attachment: 2019_Survey Results (9388 : 2019 US Open Pickleball Presentation) 2019 Satisfaction Survey Results Prepared by: Office Solutions Inc. 3 5.A.2 Packet Pg. 34 Attachment: 2019_Survey Results (9388 : 2019 US Open Pickleball Presentation) 6% 8% 4% 27% 55% Very Dissatisfied Somewhat Dissatisfied Neither Satisfied nor Dissatisfied Somewhat Satisfied Very Satisfied Overall Satisfaction SPIRIT PROMOTIONS LLC | Survey Results 2019 - 4 - Where did you stay while at the event? TOTAL 82% TOTAL (n=1,338) 5.A.2 Packet Pg. 35 Attachment: 2019_Survey Results (9388 : 2019 US Open Pickleball Presentation) City/Town Stayed Players Referees/ Volunteers Spectators Sponsors (n=927) (n=254) (n=122) (n=35) Naples 75% 88% 68% 94% Ft. Myers 8% 2% 6% 3% Bonita Springs 7% 3% 7% 0% Marco Island 4% 3% 2% 0% Estero 2% 2% 2% 3% Cape Coral 1% 0% 3% 0% Other 4% 2% 12% 0% SPIRIT PROMOTIONS LLC | Survey Results 2019 - 5 - • Three out of four players stay in Naples. What city/town did you stay in while at the US Open? 5.A.2 Packet Pg. 36 Attachment: 2019_Survey Results (9388 : 2019 US Open Pickleball Presentation) 33% 14% 23% 27% 3% My own home Family/Friend's home Hotel Rental RV Where did you stay? SPIRIT PROMOTIONS LLC | Survey Results 2019 - 6 - Where did you stay while at the event? TOTAL (n=1,339) TOTAL 5.A.2 Packet Pg. 37 Attachment: 2019_Survey Results (9388 : 2019 US Open Pickleball Presentation) 9% 18% 28% 45% 1-2 3-4 5-6 7+ Nights stayed SPIRIT PROMOTIONS LLC | Survey Results 2019 - 7 - TOTAL (n=902) Average Stay: 6 days How many nights did you stay? TOTAL 5.A.2 Packet Pg. 38 Attachment: 2019_Survey Results (9388 : 2019 US Open Pickleball Presentation) 83% 30% 21% 7% 6% 6% 5% 2% 6% 5% Dine out Shopping Sightseeing Boat tours Botanical Gardens Golf Beach Fishing Other Nothing Live in area) Activities during stay SPIRIT PROMOTIONS LLC | Survey Results 2019 - 8 - What other activities did you enjoy during your stay? TOTAL (n=1,023) TOTAL 5.A.2 Packet Pg. 39 Attachment: 2019_Survey Results (9388 : 2019 US Open Pickleball Presentation) 9.0 8.3 Likelihood to Recommend to Family, Friends or Colleagues Very Likely = 10 Very Unlikely = 0 2019 8.1 9.0 SPIRIT PROMOTIONS LLC | Survey Results 2019 - 9 - How likely is it that you would recommend the US Open to a family member, friend or colleague? (1=Extremely Unlikely, 10=Extremely Likely) 5.A.2 Packet Pg. 40 Attachment: 2019_Survey Results (9388 : 2019 US Open Pickleball Presentation) Video 5.A.2 Packet Pg. 41 Attachment: 2019_Survey Results (9388 : 2019 US Open Pickleball Presentation) 06/24/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 5.B Item Summary: Beach Bus Presentation Meeting Date: 06/24/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 06/18/2019 3:40 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 06/18/2019 3:40 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 06/18/2019 3:40 PM Tourism Jack Wert Director Completed 06/18/2019 5:40 PM County Manager's Office Sean Callahan Executive Director Completed 06/18/2019 5:56 PM County Attorney's Office Kelly Green Attorney Review Skipped 06/18/2019 3:38 PM Tourist Development Council Jack Wert Meeting Pending 06/24/2019 9:00 AM 5.B Packet Pg. 42 2018-2019 Beach Bus 5.B.1 Packet Pg. 43 Attachment: BeachBusPresentation2019 (9389 : Beach Bus Presentation) 2018-2019 Beach Bus Bus Service November –April 92 days 2 Routes, 2 Buses 6,737 Passengers 5.B.1 Packet Pg. 44 Attachment: BeachBusPresentation2019 (9389 : Beach Bus Presentation) 2018-2019 Beach Bus Route 1 Route 2 5.B.1 Packet Pg. 45 Attachment: BeachBusPresentation2019 (9389 : Beach Bus Presentation) 2018-2019 Beach Bus 318 1903 6737 0 1000 2000 3000 4000 5000 6000 7000 8000 2016-2017 2017-2018 2018-2019 Total Passengers 2018.5% Increase 5.B.1 Packet Pg. 46 Attachment: BeachBusPresentation2019 (9389 : Beach Bus Presentation) 2018-2019 Beach Bus 0 500 1000 1500 2000 2500 3000 November December January February March April Sum of 2018-2019 Sum of 2017-2018 5.B.1 Packet Pg. 47 Attachment: BeachBusPresentation2019 (9389 : Beach Bus Presentation) 2018-2019 Beach Bus 16% 28% 42% 14% Percentage of Passengers Per Day 2018-19 Friday Saturday Sunday Monday 19% 24% 35% 22% Percentage of Passengers Per Day 2017-2018 Friday Saturday Sunday Monday 362 458 676 434 1073 1877 2805 982 0 500 1000 1500 2000 2500 3000 Friday Saturday Sunday Monday Sum of 17-18 Sum of 18-19 5.B.1 Packet Pg. 48 Attachment: BeachBusPresentation2019 (9389 : Beach Bus Presentation) 2018-2019 Beach Bus 0 500 1000 1500 2000 2500 3000 3500 0 10000 20000 30000 40000 50000 60000 70000 80000 90000 November December January February March April Sum of Regular Boarding/Park Pass Sum of 17-18 Sum of 18-19 Comparison of total passengers versus total state park visitors. 5.B.1 Packet Pg. 49 Attachment: BeachBusPresentation2019 (9389 : Beach Bus Presentation) Looking Forward •The Bus Beach Service is schedule to continue in 2019/2020 Due to financial constraints the number of buses is being cut from 2 buses to 1 •Looking to continue with marketing support from the TDC 5.B.1 Packet Pg. 50 Attachment: BeachBusPresentation2019 (9389 : Beach Bus Presentation) 06/24/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.A Item Summary: Progress Update on USACE Feasibility Study Update Meeting Date: 06/24/2019 Prepared by: Title: Manager - Technical Systems Operations – Administrative Services Department Name: Michael Cox 06/17/2019 10:58 AM Submitted by: Title: Division Director - IF, CPP & PM – Capital Project Planning, Impact Fees, and Program Management Name: Amy Patterson 06/17/2019 10:58 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 06/18/2019 2:14 PM Tourism Jack Wert Director Completed 06/18/2019 2:17 PM County Manager's Office Sean Callahan Executive Director Completed 06/18/2019 5:51 PM County Attorney's Office Michael Cox Attorney Review Skipped 06/18/2019 2:35 PM Tourist Development Council Jack Wert Meeting Pending 06/24/2019 9:00 AM 7.A Packet Pg. 51 DEPARTMENT OF THE ARMY US ARMY CORPS OF ENGINEERS NORFOLK DISTRICT FORT NORFOLK 803 FRONT STREET NORFOLK VA 23510-1011 CENAO-WRP 8 May 2019 MEMORANDUM FOR RECORD SUBJECT: Collier County Coastal Storm Risk Management – In-progress Review #1 1. An In-progress Review (IPR) was held for the subject study via teleconference and webinar, on 7 May, 2019 at 10:00a.m. The list of attendees and a copy of the presentation slides are provided as enclosures to this memorandum. 2. Opening Remarks: Susan Conner opened the meeting by welcoming participants and giving a high level recap of work completed since the AMM. She also stated the main purpose of the IPR, which was to review and gain vertical team concurrence on the plan formulation of a focused array of alternatives. 3. Presentation: Ian Swisher presented the slides and described the study area as well as problems, opportunities, objectives, and constraints; the geographic array of measures being studied, natural and nature based features (NNBFs), and the focused array of alternatives. An engineering update was also presented, covering sea level rise (SLR), updated 2018 water levels, S-BEACH modeling work, and an analysis on sand sources near the study area. Estimates of equivalent annual damages (EAD) from the GIS Tool and rough order of magnitude costs were presented, which was followed by discussion on recreation benefits. An environmental update was also provided, discussing Federally T&E Species and lines of effort for environmental compliance. 4. Comments: The following is a summary of comments and discussions which occurred throughout the IPR. - Collier County commented they are pleased with the progress thus far and reiterated their commitment and support to the study. - In reference to the project constraints, it was clarified the programmatic biological opinions (USFWS) actually allow for year-round use of beaches in southwest Florida, indicating construction could occur at any time during the year. It is Collier County’s preference to avoid sea turtle nesting season. - It was recommended the PDT combine beach dune and vegetative dune planting measures, since we would not recommend construction of a dune without plantings. - Regarding sand sources, the question was posed, what level of risk may we accept during the study and still conclude with a final report? NAO prefaced this question by saying we expect a sand deficit based on the available borrow area information; the 7.A.1 Packet Pg. 52 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress Update on USACE Feasibility Study Update) CENAO-WRP SUBJECT: Collier County Coastal Storm Risk Management – In-progress Review #1 2 County disagreed and is confident there is plenty of sand in a combination of offshore borrow areas which they have either developed or investigated in the past. In lieu of conducting additional borings or geotechnical exploration to identify new sand sources, it was recommended by the vertical team for the County to draft a letter and document their historical knowledge about sand sources in the region. This compilation of historical data will serve to advise the PDT’s risk-informed decision about sand volumes available for the duration of the period of economic analysis. - The extended timeline for receiving recreation benefit estimates using surveys and the Contingent Valuation Method was discussed. The group agreed using Unit Day Values as a proxy until the survey data is available was an acceptable course of action. Recreational survey data is currently expected o/a March 2020. - The PDT presented the NNBF measures and proposed locations; the question was asked if we have research which supports the use of mangroves to reduce storm surge? We do have a repository of literature, including reports and a few models which support this concept. Their validity and application within our study area has yet to be determined. The PDT should discuss this concept with New Orleans District as they recently studied surge affects behind a forested area- in this application only wave characteristics were affected, not surge height. It was also stated that recreation benefits attributed to NNBFs could account for up to 50% of the economic benefits needed to justify them. - Hank Gruber stated the intent of the IPR has been met. Expectation is for meeting notes to be disseminated within one week. - It was suggested to pare down the focused array of alternatives for evaluation efforts IAW NEPA requirements, as well as to present fewer, comprehensive alternatives. The focused array presented during the meeting is shown below. 7.A.1 Packet Pg. 53 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress Update on USACE Feasibility Study Update) CENAO-WRP SUBJECT: Collier County Coastal Storm Risk Management – In-progress Review #1 3 Table 1. Focused Array of Alternatives Alternative Components A0 No Action N/A A1 (beach only) Economically Justified Measures from Beach Analysis A2 A1 + Surge Barrier in Wiggins Pass and Floodwall with Flood Gate at Bonita Beach Road A3 A1 + Nonstructural in Wiggins Pass Estuarine Area, Cocohatchee River, and Vanderbilt Lagoon A4 A1 + Surge Barrier in Doctors Pass and Floodwall with Flood Gate at Seagate Drive A5 A1 + Nonstructural in Venetian Bay A6 A1 + Flood Gates on the Gordon River at Tamiami Trail (US Route 41) A7 A1 + Nonstructural in Upper Gordon River and Rock Creek A8 A4 + Nonstructural in Outer Clam Bay A9 A5 + Nonstructural in Outer Clam Bay A10 A6 + Nonstructural in Naples Bay A11 A7 + Nonstructural in Naples Bay A12 (beach + nonstructural) A1 + Critical infrastructure, elevation, flood proofing, buyouts (Non-S. areas from A3, A5, A7, A9, A11, and communities of Marco Island, Isles of Capri, and Goodland) A13 Combination of Justified Alternatives A2-A12 It was determined alternatives A2 through A11 were essentially representing reaches of larger, comprehensive alternatives which span the length of the study area. It is not the intent of the PDT to recommend coastal storm risk reduction measures in only select inland bay areas, rather comprehensive alternatives to reduce risk in all coastal communities of Collier County. As such, and in accordance with the spirit of coastal storm risk management feasibility studies, the focused array was revised as shown in Table 2. Table 2. Revised Focused Array of Alternatives Alternative Components A0 No Action N/A A1 (beach only) Economically Justified Measures from Beach Analysis (North County and Marco Island) A2 (beach + nonstructural) A1 + Nonstructural + Critical Infrastructure (North County and Marco Island) A3 (beach + structural) A1 + Structural (North County) A4 (combo) Combination of justified structural and nonstructural measures from alternatives A1-A3 7.A.1 Packet Pg. 54 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress Update on USACE CENAO-WRP SUBJECT: Collier County Coastal Storm Risk Management – In-progress Review #1 4 5. Due-Outs: a. Revise focused array of alternatives- complete. b. Coordinate sand source letter with NFS- ongoing. c. Conduct follow-up with vertical team to discuss justification of NNBFs- pending. 6. Questions or concerns regarding this memorandum may be directed to Ian Swisher at ian.t.swisher@usace.army.mil, or 757-201-7320. Encls. SUSAN CONNER Chief, Planning and Policy Branch 7.A.1 Packet Pg. 55 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress Update on USACE Feasibility Study Update) Enclosure 1 – Meeting Attendees NAD Jason Allmon Valerie Cappola Naomi Fraenkel Donald Cresitello Hank Gruber Young Kim Suzanne Kimble Doug Stamper Ralph Lamoglia Roselle Stern HQ Jeff Strahan Karen Umbrell NFS Gary McAlpin Tom Pierro (APTIM) Lauren Floyd (APTIM) Stephen Keehn (APTIM) SAJ Martin Durkin NAO Susan Conner Dan Hughes Ian Swisher Laura Frank Kaylyn Duda Ashton Burgin Kyle McElroy Alicia Logalbo Dave Schulte Richard Harr Faraz Ahmed Rachel Haug Nora Batten 7.A.1 Packet Pg. 56 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress Update on USACE Feasibility Study Update) 217 217 217 200 200 200 255 255 255 0 0 0 163 163 163 131 132 122 239 65 53 110 135 120 112 92 56 62 102 130 102 56 48 130 120 111 237 237 237 80 119 27 252 174 .59 “The views, opinions and findings contained in this report are those of the authors(s) and should not be construed as an official Department of the Army position, policy or decision, unless so designated by other official documentation.” Norfolk District Date: 7 May 2019 COLLIER COUNTY COASTAL STORM RISK MANAGEMENT FEASIBILITY STUDY In-Progress Review #1 Ian Swisher -Plan Formulator POC: Ian Swisher 7.A.1 Packet Pg. 57 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress AGENDA 10:00-10:05 Opening Remarks 10:05-10:15 Attendee Introductions 10:15-11:30 Presentation –Overview: Authority, Problems/ Opportunities, Objectives/Constraints –Plan Formulation Focused Array –Engineering Update –Economic GIS Tool Analysis –Environmental Update –Residual Risk –Path to TSP –Schedule 11:30-12:00 –Discussion North County Marco Island 2 POC: Ian Swisher 7.A.1 Packet Pg. 58 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress STUDY AREA AND AUTHORIZATIONS North County Marco Island Existing Authorization for Collier County CSRM Section 4033 of Water Resources Development Act of 2007 (P.L. 110-114) Whereby the Secretary shall conduct a study to determine the feasibility of carrying out a project for hurricane and storm damage reduction and flood damage reduction in the vicinity of Vanderbilt, Park Shore, and Naples beaches, Collier County, Florida. Water Resources Development Act of 1986 Specifies the cost-sharing requirements generally applicable to feasibility studies. Bipartisan Budget Act of 2018 Public Law 115-123 Title IV, Division B Authorizes the government to conduct the Study at full Federal expense to the extent that appropriations provided under the Investigations heading of the BBA 2018 are available and used for such purpose. 3 POC: Ian Swisher 7.A.1 Packet Pg. 59 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress PROBLEMS •Risk of coastal storms and their damage mechanisms like beach erosion, wave action, and storm surge threaten damage to and loss of residential and commercial structures, critical infrastructure, environmental resources, and economic livelihood. OPPORTUNITIES •Reduce economic loss due to coastal flood damage. •Restore natural coastline with environmental features that support coastal resiliency. •Increase public facilities and access to recreation. •Increase community understanding through communication about coastal resilience and protective measures. •Improve environmental conditions by incorporating natural and nature based features into potential alternatives. OBJECTIVES •Reduce risk and damage, economic loss, and environmental impacts due to wave attack and inundation due to storm surge in Collier County over a 50-year period of analysis. •Reduce risk to life, health, and safety during coastal storms. CONSTRAINTS •Avoid or mitigate impacts to environmental hard bottom resources. •Avoid or minimize impacts to habitat for listed species. •Avoid time of year restrictions for threatened and endangered (T&E) species. •Avoid impacts to County or State environmental preserves. 4 POC: Ian Swisher 7.A.1 Packet Pg. 60 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress 10 25 1 2 1 Management Measures 3 2 3 Beach Berm and Dune Floodwall w/ Gate Storm Surge Barrier 4 Mangrove Restoration 5 Non-S. (Buyouts/Elevations) 4 5 2 3 2 3 4 6 Breakwaters 7 Groins 8 Seawall 8 9 Vegetative Dune Plantings 9 1 9 76 Oyster Restoration 76 3 10 Non-S. (Flood Proofing) 54 CAXAMBAS PASS BIG MARCO PASS 10 GEOGRAPHIC ARRAY OF MEASURES 5 POC: Ian Swisher 7.A.1 Packet Pg. 61 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress •Beaches are a required component of the comprehensive system and risk cannot be reduced along the inland bays if the berm/dune are not included •Phased analysis in that we need to know the beach profile and associated level of risk reduction before fully knowing how large to scale the inland bay alternatives •Inland bay areas were determined by identifying reaches where we could hydrologically isolate inland structures from the effects of storm surge •First we will determine the beach profile which reasonably maximizes NED benefits, and that height will then inform the inland elevation for evaluation FORMULATION STRATEGY 6 POC: Ian Swisher 7.A.1 Packet Pg. 62 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress FOCUSED ARRAY OF ALTERNATIVES Alternative Components A0 No Action N/A A1 (beach only)Economically Justified Measures from Beach Analysis A2 A1 + Surge Barrier in Wiggins Pass and Floodwall with Flood Gate at Bonita Beach Road A3 A1 + Nonstructural in Wiggins Pass Estuarine Area, Cocohatchee River, and Vanderbilt Lagoon A4 A1 + Surge Barrier in Doctors Pass and Floodwall with Flood Gate at Seagate Drive A5 A1 + Nonstructural in Venetian Bay A6 A1 + Flood Gates on the Gordon River at Tamiami Trail (US Route 41) A7 A1 + Nonstructural in Upper Gordon River and Rock Creek A8 A4 + Nonstructural in Outer Clam Bay A9 A5 + Nonstructural in Outer Clam Bay A10 A6 + Nonstructural in Naples Bay A11 A7 + Nonstructural in Naples Bay A12 (beach +nonstructural)A1 + Critical infrastructure, elevation, flood proofing, buyouts (Non-S. areas from A3, A5, A7, A9, A11, and communities of Marco Island, Isles of Capri, and Goodland) A13 Combination of Justified Alternatives A2-A12 The measures comprising the alternatives justified along coastal beaches will be considered in the future without project conditions when modeling measures along inland bay areas Natural and Nature Based Features will be incorporated into project alternatives where applicable 7 POC: Ian Swisher 7.A.1 Packet Pg. 63 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress COUNTY OVERVIEW OF POTENTIAL MEASURES 8 POC: Ian Swisher 7.A.1 Packet Pg. 64 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress ALTERNATIVE 1-BEACH ONLY Naples Marco Island 9 POC: Ian Swisher 7.A.1 Packet Pg. 65 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress 10 POC: Ian Swisher A2 -BEACH + WIGGINS PASS STRUCTURAL A3 -BEACH + WIGGINS PASS ESTUARINE NONSTRUCTURAL Estuarine Area Cocohatchee River Vanderbilt Lagoon Wiggins Pass 7.A.1 Packet Pg. 66 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress 11 POC: Ian Swisher A4 -BEACH + DOCTORS PASS STRUCTURAL A5 -BEACH + VENETIAN BAY NONSTRUCTURAL Venetian Bay Seagate Drive Doctors Pass 7.A.1 Packet Pg. 67 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress 12 POC: Ian Swisher A6 -BEACH + GORDON RIVER STRUCTURAL A7 -BEACH + UPPER GORDON RIVER/ ROCK CREEK NONSTRUCTURAL Gordon River Naples 7.A.1 Packet Pg. 68 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress 13 POC: Ian Swisher ALTERNATIVE 8-A4 + OUTER CLAM BAY NONSTRUCTURAL ALTERNATIVE 9-A5 + OUTER CLAM BAY NONSTRUCTURAL Venetian Bay Outer Clam Bay Clam Pass 7.A.1 Packet Pg. 69 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress 14 POC: Ian Swisher ALTERNATIVE 10-A6 + NAPLES BAY NONSTRUCTURAL ALTERNATIVE 11-A7 + NAPLES BAY NONSTRUCTURAL Gordon Pass Naples Natural Area Naples Bay 7.A.1 Packet Pg. 70 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress ALTERNATIVE 12-BEACH + NONSTRUCTURAL 15 POC: Ian Swisher 7.A.1 Packet Pg. 71 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress CRITICAL INFRASTRUCTURE (COMPONENT OF ALT 12 NONSTRUCTURAL + BEACH) C.I. in 100YR Floodplain •88 facilities •Naples-57 •Marco Island-17 •Isles of Capri-2 •Everglades City-9 •Ochopee-3 16 POC: Ian Swisher 7.A.1 Packet Pg. 72 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress ALTERNATIVE 13-COMBINATION Alternative Components A0 No Action N/A A1 (beach only)Economically Justified Measures from Beach Analysis A2 A1 + Surge Barrier in Wiggins Pass and Floodwall with Flood Gate at Bonita Beach Road A3 A1 + Nonstructural in Wiggins Pass Estuarine Area, Cocohatchee River, and Vanderbilt Lagoon A4 A1 + Surge Barrier in Doctors Pass and Floodwall with Flood Gate at Seagate Drive A5 A1 + Nonstructural in Venetian Bay A6 A1 + Flood Gates on the Gordon River at Tamiami Trail (US Route 41) A7 A1 + Nonstructural in Upper Gordon River and Rock Creek A8 A4 + Nonstructural in Outer Clam Bay A9 A5 + Nonstructural in Outer Clam Bay A10 A6 + Nonstructural in Naples Bay A11 A7 + Nonstructural in Naples Bay A12 (beach +nonstructural)A1 + Critical infrastructure, structure elevations, wet/dry flood proofing, buyouts (Non-S. areas from A3, A5, A7, A9, A11, and Marco Island) A13 Combination of Alternatives A2-A12 A2 or A3 +A4 or A5 or A8 or A9 +A6 or A7 or A10 or A11 +C.I. & Marco IslandA1+ 17 POC: Ian Swisher 7.A.1 Packet Pg. 73 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress ESTIMATED SEA LEVEL CHANGE PROJECTIONS Per the USACE sea level change curve calculator NOAA gage #8725520, at Naples, FL, is the nearest compliant gage for estimating relative sea level rise (RSLR) trends for the project area Date associated with FEMA Water Level is 1992 The intermediate curve is believed to represent a reasonable estimate of RSLR Year USACE Low USACE Int.USACE High 2010 0.17 0.02 0.29 2020 0.26 0.33 0.55 2030 0.36 0.48 0.89 2040 0.45 0.65 0.13 2050 0.54 0.84 1.79 2060 0.64 1.03 2.29 2070 0.73 1.27 2.99 2080 0.82 1.49 3.62 2090 0.92 1.77 4.48 2100 1.01 2.05 5.33 Potential 50 YR Economic Period of Analysis 18 POC: Ian Swisher 7.A.1 Packet Pg. 74 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress POC: Ian Swisher SEA LEVEL TRACKER, NAPLES, FL. 19 7.A.1 Packet Pg. 75 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress STILL WATER LEVELS Project area water levels updated using FEMA SW Florida Storm Surge Study raw statistical data processed by ERDC (FEMA IDIQ Contract HSFEHQ-09-D-0369, FEMA Region IV HSFE04-13-J-0097) 1% Annual Chance of Exceedance Water Level Elevations (FT NAVD88) Reaches Length [FT]Year 2018 Year 2030 Year 2079 1 Barefoot Beach R1 -R9 8090 10.74 10.90 11.91 2 Barefoot Beach Preserve R9 -R16 7095 10.41 10.57 11.58 3 Wiggins Pass State Park R16 -R22 5230 10.27 10.43 11.44 4 Vanderbilt Beach R22 -R29 7100 10.09 10.25 11.26 5 Pelican Bay R29 -R41 12145 10.27 10.43 11.44 6 Clam Pass State Park R41 -R46 4800 10.24 10.40 11.41 7 Park Shore R46 -R57 11590 9.96 10.12 11.13 8 Naples Beach R58 -R79 19340 8.89 9.05 10.06 9 Gordon Pass Reach R79 -R89 9890 8.56 8.72 9.73 North County Beaches R1 -R89 85280 9.81 9.97 11.22 10 Marco Island Beach R136 -R147 12200 9.31 9.47 10.48 11 Cape Marco R147 -R148 1750 9.17 9.33 10.34 Marco Island R136 -R148 13950 9.25 9.41 10.66 20 POC: Ian Swisher 7.A.1 Packet Pg. 76 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress STILL WATER LEVELS –1% ACE Year 2018 Year 2030 Year 2079 21 POC: Ian Swisher 7.A.1 Packet Pg. 77 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress S-BEACH/BEACH-FX PROFILES Beach reaches analyzed and grouped by geometry then average profiles created Average profiles converted to “Idealized” Profiles for S- BEACH and Beach-fx Range of iterative profiles determined from existing and future conditions 22 POC: Ian Swisher 7.A.1 Packet Pg. 78 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress SAND SOURCE CONSIDERATIONS Source: 2018, APTIM, 2017 Southwest Florida Borrow Area Update Offshore Borrow Area Review EXISTING BEACH HAS MEAN GRAIN SIZE OF 0.33 MM Collier County Sediment Volume Balance Sediment deficit in offshore for 50 YR need Offshore Borrow Area Source Date Available Volume [CY] Mean Grain Size (mm) Verified/Used in Past 2017 153,000 2017/2018 164,200 Toms Hill I (T1) Leased Area 2011 3,570,000 0.32 Wiggins Pass 2017/2018 40,700 0.36 - 0.52 Doctor Pass 2017/2018 38,000 0.18 Potential Borrow Area N5 2017/2018 2,681,300 0.19 0.21-0.25 0.14 Unverified/Lack Sufficient Data T1 (Expanded)2017/2018 46,600,000 0.25-0.35 T2 2017/2018 40,758,000 0.25-0.35 Caxambas Pass 100,000 - 120,000 0.35 Big Marco Pass/Capri Pass 2011 2,000,000 < 0.24 2017/2018 900,000 0.24Cape Romano (primary) Cape Romano (secondary) "Difficult to dredge" NAPLES MARCO ISLAND BA T1 AND POSSIBLE EXPANSION AREA (RED) 23 POC: Ian Swisher 7.A.1 Packet Pg. 79 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress POC: Ian Swisher GIS TOOL AND STRUCTURE INVENTORY Geospatial assessment of structural inundation damages using Python Code (developed by NAE), FEMA 2012 water levels, and NACCS depth-damage curves Structure inventory updated and FFE assumptions refined, beach areas applied elevation certificates and DRV per sq. ft. (avg. construction materials and avg. effective age of 30 years) Inland damages likely overestimated due to assessed value and less reliable assumptions on FFE Underestimated Damages–GIS Tool does not include wave or erosion damage, and outdated water levels were used for this analysis (FEMA 2012) Structure Inventory and GIS Tool Damage Estimates Estimated No. of Structures Total Estimated Equivalent Average Annual Damages up to the 100 year storm event Coastal Beach 674 Total (624 North Beach, 50 Marco Island)$2,455,000 Inland Bay Areas 8411 Total (6272 North Beach, 2139 Marco Island)$512,362,000 Total 9085 Total (6896 North Beach, 2189 Marco Island)$514,817,000 24 7.A.1 Packet Pg. 80 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress PARAMETRIC COSTS COMPARED TO DAMAGES Damages are for inundation only Parametric costs based on NACCS, Norfolk CSRM, existing Naples design volumes Beach assumes renourishment every 10 years over project life Inland costs do not include OMRR&R Alternative Costs and Potential Benefits Alternative Components Length (ft.) Construction Cost Average Annual Cost of Added Component Total Average Annual Cost of Alternative EAD up to 100 Year Storm Event for Added Component Total Estimated EAD* for Alternative up to the 100 year storm event A1 (low)Berm renourishment,current width 99,230 $165,146,000 $3,756,000 $3,756,000 TBD TBD A1 (high)50 ft wider berm plus 100YR Dune 99,230 $301,743,000 $6,999,000 $6,999,000 2,455,000 2,455,000 A2 A1 + Surge Barrier in Wiggins Pass and Floodwall with Flood Gate at Bonita Beach Road 7,300 $47,886,000 $1,817,000 $8,816,000 21,811,000 24,266,000 A3 A1 + Nonstructural in Wiggins Pass Estuarine Area, Cocohatchee River, and Vanderbilt Lagoon N/A TBD TBD TBD 21,811,000 24,266,000 A4 A1 + Surge Barrier in Doctors Pass and Floodwall with Flood Gate at Seagate Drive 300 $38,605,000 $1,465,000 $8,464,000 37,741,000 40,196,000 A5 A1 + Nonstructural in Venetian Bay N/A TBD TBD TBD 37,741,000 40,196,000 A6 A1 + Flood Gates on the Gordon River at Tamiami Trail (US Route 41)6,750 $36,761,000 $1,395,000 $8,394,000 112,531,000 114,986,000 A7 A1 + Nonstructural in Upper Gordon River and Rock Creek N/A TBD TBD TBD 112,531,000 114,986,000 A8 A4 + Nonstructural in Outer Clam Bay N/A TBD TBD TBD 2,367,000 42,563,000 A9 A5 + Nonstructural in Outer Clam Bay N/A TBD TBD TBD 2,367,000 42,563,000 A10 A6 + Nonstructural in Naples Bay N/A TBD TBD TBD 275,104,000 390,090,000 A11 A7 + Nonstructural in Naples Bay N/A TBD TBD TBD 275,104,000 390,090,000 A12 A1 + Critical Infrastructure + Nonstructural N/A TBD TBD TBD TBD 490,658,000 A13 Combination of justified Alternatives A2-A12 N/A TBD TBD TBD TBD 514,817,000 *EAD = Equivalent Annual Damages 25 POC: Ian Swisher 7.A.1 Packet Pg. 81 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress RECREATION BENEFITS •Shared contract (5 Supplemental studies) for Economic Recreational Benefit Analysis using the Contingent Valuation/Travel Cost method required for annual visitation over 750,000 (Collier County has over 1.7 million annual visitors) •Information Collection Request package was submitted April 24, 2019 allowing 60 days for comment •Unit Day Value will be used through ADM milestone due to length of process for survey approval and high season survey timing requirements 26 POC: Ian Swisher 7.A.1 Packet Pg. 82 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress 27 POC: Ian Swisher NATURAL AND NATURE BASED FEATURES Vegetative Dune Plantings •Part of beach design where dunes are included •Integrated into each alternative •Used for wave attenuation and as barrier for storm surge Mangrove Restoration •Considered across study area along Inland Bays •Integrated into Alternatives 4-12 •Used to dissipate waves and reduce storm surge Oyster Reef •Being considered along Railroad Islet •Integrated into Alternative 12 •Used to dissipate short waves and reduce erosion Naples Airport Marco IslandOuter Clam Bay Seagate Drive 7.A.1 Packet Pg. 83 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress Birds Piping plover (critical habitat) Red knot Wood stork Fish Giant manta ray Gulf sturgeon Oceanic whitetip shark Shortnose sturgeon Smalltooth sawfish (critical habitat) Mammals Fin whale Sei whale Sperm whale West Indian manatee (critical habitat) Plants Florida prairie-clover Garber’s spurge Reptiles American crocodile Eastern indigo snake Green sea turtle Hawksbill sea turtle Kemp’s Ridley sea turtle Leatherback sea turtle Loggerhead sea turtle (critical habitat) FEDERALLY THREATENED AND ENDANGERED SPECIES Wood Stork Eastern Indigo Snake Green Sea Turtle28POC: Ian Swisher 7.A.1 Packet Pg. 84 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress POC: Ian Swisher ENVIRONMENTAL COMPLIANCE SUMMARY Compliance Requirement Status Endangered Species Act, Section 7 Consultation to USFWS/NMFS Coordination ongoing; Biological Assessments being prepared; anticipated formal consultations Magnuson-Stevens Fishery Conservation and Management Act to NMFS Coordination ongoing;Essential Fish Habitat Assessment being prepared National Historic Preservation Act Coordination ongoing;Programmatic Agreement being prepared Coastal Zone Management Act Federal Consistency Determination being prepared Fish and Wildlife Coordination Act Coordination ongoing Clean Water Act, Section 404 Section 404(b) Evaluation being prepared Coastal Barrier Resources Act Coordination ongoing; coordination potentially required for one NNBF site29 7.A.1 Packet Pg. 85 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress 30 POC: Ian Swisher •Generally the elevation across Collier County is very low Difficult to reduce risk from a major hurricane due to these low elevations Some geographic areas are not suitable for structural measures and are only being considered for nonstructural risk reduction solutions (E.g. Clam Pass Inland Bay Area) •Sections of private beach or beaches where adequate public access cannot be established will continue to be more vulnerable than areas where the beach profile has been reconstructed •Areas within and directly adjacent to Coastal Barrier Resource Act (CBRA) zones will not benefit from reduced risk of coastal storm damage •State parks and County nature preserves will also remain vulnerable unless the County can enter into an agreement with the State of Florida to cover additional construction costs •G2CRM model areas will be planned to the same elevation as dunes (i.e. same level of risk reduction) All structures will be vulnerable if storm surge is greater than the design dune height RESIDUAL RISK 7.A.1 Packet Pg. 86 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress PATH TO TSP •Receive wave data from ERDC (critical) •Fine tune the structure inventory •G2CRM/Beach-fx modeling of FWOP conditions •ATR of G2CRM/ Beach-fx FWOP runs •Identification of structures for nonstructural measures •Refine structural and NNBF measures •Development of cost estimates for each alternative •Comparison of FWOP damages to costs for alternatives •G2CRM/ Beach-fx modeling of with project alternatives •Refine costs and economic modeling to identify NED Plan •IPR to discuss early NED Plan, Coordinate with NFS on NED plan, identify LPP if requested •Cultural and environmental resource surveys •Recreational benefits analysis study •Real estate depreciated valuation of structure inventory 31 POC: Ian Swisher 7.A.1 Packet Pg. 87 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress STUDY MILESTONE SCHEDULE Signing of Feasibility Cost Share Agreement (CW130) Alternatives Milestone (CW261) IPR-Focused Array of Alternatives IPR-Preliminary Economics Tentatively Selected Plan Milestone (CW262) Release of Draft Study for Concurrent Reviews (CW250) Agency Decision Milestone (CW263) Submit Final Report Package to Vertical Team (CW160) Final Review Complete (CW170) Signed Chief’s Report (CW270) 9 Oct 2018 (A) 11 Jan 2019 (A) 7 May 2019 (A) Nov 2019 (S) Jan 2020 (S) Mar 2020 (S) Jun 2020 (S) Oct 2020 (S) Aug 2021 (S) Sept 2021 (S) 32 POC: Ian Swisher 7.A.1 Packet Pg. 88 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress BACK-UP SLIDES 7.A.1 Packet Pg. 89 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress S-BEACH/BEACH-FX PROFILES Beach reaches analyzed and grouped by geometry then average profiles created Average profiles converted to “Idealized” Profiles for S- BEACH and Beach-fx Range of iterative profiles determined from existing and future conditions 1 2 3 4 5 6 7a 7b 8&9 Upland Elevation (FT-NAVD)4.7 6.5 3.5 4.7 3.7 4.3 4.5 4.7 5 Dune Height (FT-NAVD)7.6 8 7.2 8 6.3 7 11.7 6.5 6.7 Dune Width (ft)10 70 78 70 60 15 12 82 63 Dune Slope 1V:5H 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 Berm Height (FT-NAVD)3.50 3.50 3.50 3.50 3.50 3.50 4.55 3.50 3.50 Berm Width (FT)10 27 13 25 17 20 70 18 18 Foreshore Slope 0.13 0.06 0.11 0.10 0.09 0.08 0.08 0.09 0.08 Upland Elevation 4.7 6.5 3.5 4.7 3.7 4.3 4.5 4.7 5 Dune Height Minimum (FT)7 8 7 8 6 7 11 6 6 Dune Height Maximum (FT)12 12 12 12 12 12 12 11 10 Dune Slope 1V:5H 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 Dune Width Minimum (FT)5 20 20 20 20 10 5 20 20 Dune Width Maximum (FT)30 70 80 70 60 30 30 80 65 Berm Height (FT-NAVD)3.50 3.50 3.50 3.50 3.50 3.50 4.55 3.50 3.50 Berm Width Minimum (FT)0 0 0 0 0 0 0 0 0 Berm Width Maximum (FT)150 150 150 150 150 140 140 140 150 Foreshore Slope Varies 0.13 0.06 0.11 0.10 0.09 0.08 0.08 0.09 0.08 Summary of North County Beaches Idealized Profiles Summary of North County Beaches Iterative Profiles 7.A.1 Packet Pg. 90 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress S-BEACH/BEACH-FX STORMS DATABASE & EROSION 357 synthetic storms to be grouped into representative storm events for storm suite Storm season probability derived from historical data Season ID Start Date End Date Number Probability Number Probability Extratrop/Winter Dec-1 Apr-30 0 0.00 37 2.18 Tropical Early May-1 Jul-31 8 0.07 0 0.00 Tropical Peak Aug-1 Sep-30 15 0.13 7 0.41 Extratrop/Tropical Oct-1 Nov-30 13 0.11 5 0.29 Tropical ExtraTropical Erosion rates to be used to calibrate Beach-FX derived from erosion volumes provided by County from 1996 –2017 Volumes exclude fill placement volumes (CY/YR)(FT/YR) -8,538 -9.2 -6,250 -3.5 -1,440 -1.0 -17,649 -6.5 -21,257 -5.5 -1,085 -1.1 Total R-1 to GP -50245 -3.8 Park Shore & Clam Pass Naples Gordon's Pass Long Term Erosion RatesReach Wiggins Pass Vanderbilt Pelican Bay 7.A.1 Packet Pg. 91 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress FUTURE WITHOUT PROJECT CONDITION Quantitative Verification of the FWOP done by: Beach-fx evaluates beach erosion, physical storm impacts, and damages that occur from a storm passing a shore Calibrating the existing condition in G2CRM Projecting potential suite of storms, sea level rise scenarios, wave characteristics, and inundation depths Running the forecast through G2CRM to estimate anticipated damages to structures, contents, and vehicles 7.A.1 Packet Pg. 92 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress Population projections in Collier County show continued growth along the coastal areas Storm intensity due to higher sea levels, and nuisance/sunny day flooding will increase damages in the study area throughout the period of analysis Sea level is expected to rise over 1 foot within the next 50 years (USACE Intermediate Curve) Projects that will be implemented by the non-Federal sponsor include: Maintenance and renourishment of 7.5 miles of shoreline along North County Inland Bay areas will remain vulnerable FUTURE WITHOUT PROJECT CONDITION 7.A.1 Packet Pg. 93 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress STRUCTURAL MEASURES CONSIDERED Structural Measure Measure Carried Forward (Y/N)Discussion Enhance Dune Geometries (height/width)Y A primary method for combating storm surge; least environmental impacts expected. Enhance Berm Geometries (height/width)Y A primary method for creating standoff and wave attenuation; least environmental impacts expected. Seawall behind beach Y A primary method for protecting against storm surge; assured critical mass that won’t erode. Storm Surge Barriers Y A primary method of preventing inland bay interior flooding. Pump Stations N Not a stand-alone measure. May be required in seawall design; already part of required engineering analysis of upland flooding. May be included as part of storm surge barrier design. Breakwaters/Wave Attenuation Devices (WADs)Y A primary method for wave attenuation; already used successfully within the project area. Groins Y A primary method for combating shoreline erosion and sand loss; already used successfully within the project area. Artificial Reefs N May be part of environmental mitigation plan; provides no benefits that contribute to planning objectives. Floodwalls Y A primary method for preventing inland bay flooding and protecting against storm surge. Rip Rap/ Stone Revetment N Not applicable to problems within the project area; erosion not causing steep slopes, escarpments, or cliffs. Rubble Reef N Designed for use offshore; intended for habitat restoration. Ring Levee N Not appropriate for protecting segmented reaches of shoreline; cost prohibitive. 7.A.1 Packet Pg. 94 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress NONSTRUCTURAL MEASURES CONSIDERED Nonstructural Measure Measure Carried Forward (Y/N)Discussion Elevate Structures Y Appropriate for single family homes where economically justified. Reduce Risk to Critical Infrastructure Y Strategy to allow communities to more quickly recover from a storm event. Flood Proofing Y Appropriate for large high-rise condominiums; less costly than levees. Buyouts Y Appropriate to remove people and resources out of high risk areas where economically justified. Retreat Based on Elevation N Not cost effective or practical on any scale. Revise Building Code (min. elev.)N Likely will be a recommendation of the study, but outside the scope of work. Develop Comprehensive Evacuation Plan N Likely will be a recommendation of the study, but outside the scope of work. Revise Hurricane Response Plan N Likely will be a recommendation of the study, but outside the scope of work. Revise Emergency Preparedness Plan N Likely will be a recommendation of the study, but outside the scope of work. 7.A.1 Packet Pg. 95 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress NATURAL AND NATURE BASED FEATURES CONSIDERED Nonstructural Measure Measure Carried Forward (Y/N)Discussion Vegetative Dune Plantings Y Best practice for stabilizing dunes and combating erosion. Oyster Reefs Y Native habitat to southwest Florida and can dampen wave energy to increase retention. Mangrove Plantings Y Best practice for use with infrastructure protection. 7.A.1 Packet Pg. 96 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress EXISTING CONDITIONS: SLOSH MODEL 2016 •Based on the National Hurricane Center's Sea, Lake and Overland Surge from Hurricanes (SLOSH) model STORM SURGE RISK •Potential flooding elevations above ground level (MOMs) generated by storm surge from the worst case Category 5 hurricane at high tide. •The surge tide values represent the highest surge height reference to NAVD88. •Typically the highest surge tide values are not the surge heights predicted at the gulf coast. The highest storm tide values are usually experienced inside bays and up rivers and inlets. Category 5 hurricane Coastline 7.A.1 Packet Pg. 97 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress EXISTING CONDITIONS: COLLIER COUNTY ELEVATION 7.A.1 Packet Pg. 98 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress TSP SELECTION CRITERIA Damages prevented/reduced Estimated cost Life safety benefits Environmental impact or improvement Regional Economic Development benefits/impact Recreation benefits Other Social Effects 7.A.1 Packet Pg. 99 Attachment: MFR Collier County IPR#1 w. enclosures and TDC (002) (9366 : Progress 06/24/2019 EXECUTIVE SUMMARY Review the preliminary results of the 2019 Annual Beach Monitoring Report and Staff’s Recommendations. OBJECTIVE: Present the 2019 Annual Beach Monitoring Report and Staff’s Recommendations. CONSIDERATIONS: Review the preliminary results of the 2019 Annual Beach Monitoring Report and Staff’s Recommendations. FISCAL IMPACT: N/A GROWTH MANAGEMENT IMPACT: N/A LEGAL CONSIDERATIONS: N/A RECOMMENDATION: To review the preliminary results of the 2019 Annual Beach Monitoring Report and Staff’s Recommendations. Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management Division ATTACHMENT(S) 1. VIII-1 Beach Monitoring Report (PDF) 7.B Packet Pg. 100 06/24/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.B Doc ID: 9367 Item Summary: Review the preliminary results of the 2019 Annual Beach Monitoring Report and Staff’s Recommendations. Meeting Date: 06/24/2019 Prepared by: Title: Manager - Technical Systems Operations – Administrative Services Department Name: Michael Cox 06/17/2019 11:03 AM Submitted by: Title: Division Director - IF, CPP & PM – Capital Project Planning, Impact Fees, and Program Management Name: Amy Patterson 06/17/2019 11:03 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 06/18/2019 2:12 PM Tourism Jack Wert Director Completed 06/18/2019 2:13 PM County Manager's Office Sean Callahan Executive Director Completed 06/18/2019 5:52 PM County Attorney's Office Michael Cox Attorney Review Skipped 06/18/2019 2:36 PM Tourist Development Council Jack Wert Meeting Pending 06/24/2019 9:00 AM 7.B Packet Pg. 101 CAC April 11, 2019 VIII-1 New Business 1 of 13 7.B.1 Packet Pg. 102 Attachment: VIII-1 Beach Monitoring Report (9367 : Beach Monitoring Report) CAC April 11, 2019 VIII-1 New Business 2 of 13 7.B.1 Packet Pg. 103 Attachment: VIII-1 Beach Monitoring Report (9367 : Beach Monitoring Report) CAC April 11, 2019 VIII-1 New Business 3 of 13 7.B.1 Packet Pg. 104 Attachment: VIII-1 Beach Monitoring Report (9367 : Beach Monitoring Report) CAC April 11, 2019 VIII-1 New Business 4 of 13 7.B.1 Packet Pg. 105 Attachment: VIII-1 Beach Monitoring Report (9367 : Beach Monitoring Report) CAC April 11, 2019 VIII-1 New Business 5 of 13 7.B.1 Packet Pg. 106 Attachment: VIII-1 Beach Monitoring Report (9367 : Beach Monitoring Report) CAC April 11, 2019 VIII-1 New Business 6 of 13 7.B.1 Packet Pg. 107 Attachment: VIII-1 Beach Monitoring Report (9367 : Beach Monitoring Report) CAC April 11, 2019 VIII-1 New Business 7 of 13 7.B.1 Packet Pg. 108 Attachment: VIII-1 Beach Monitoring Report (9367 : Beach Monitoring Report) CAC April 11, 2019 VIII-1 New Business 8 of 13 7.B.1 Packet Pg. 109 Attachment: VIII-1 Beach Monitoring Report (9367 : Beach Monitoring Report) CAC April 11, 2019 VIII-1 New Business 9 of 13 7.B.1 Packet Pg. 110 Attachment: VIII-1 Beach Monitoring Report (9367 : Beach Monitoring Report) CAC April 11, 2019 VIII-1 New Business 10 of 13 7.B.1 Packet Pg. 111 Attachment: VIII-1 Beach Monitoring Report (9367 : Beach Monitoring Report) CAC April 11, 2019 VIII-1 New Business 11 of 13 7.B.1 Packet Pg. 112 Attachment: VIII-1 Beach Monitoring Report (9367 : Beach Monitoring Report) CAC April 11, 2019 VIII-1 New Business 12 of 13 7.B.1 Packet Pg. 113 Attachment: VIII-1 Beach Monitoring Report (9367 : Beach Monitoring Report) CAC April 11, 2019 VIII-1 New Business 13 of 13 7.B.1 Packet Pg. 114 Attachment: VIII-1 Beach Monitoring Report (9367 : Beach Monitoring Report) 06/24/2019 EXECUTIVE SUMMARY Recommend approval of Tourist Development Tax Promotion funding to support the upcoming Publix Labor Day Soccer tournament August 31-September 2, 2019 up to $12,100.00 and the Naples Kickoff Soccer Tournament September 21-22, 2019 up to $6,100.00 for a grand total of $18,200 and make a finding that these expenditures promote tourism. OBJECTIVE: Recommend funding support for promoting the Publix Labor Day Soccer Tournament and the Naples Kickoff Soccer Tournament in September 2019 in Collier County. CONSIDERATIONS: Collier County is scheduled to host the following events in September 2019. The projected hosting costs are based on the event funding application request and the projected room nights from the event provided by the event organizer. Event expenditures are the responsibility of the event organizer to pay. The Tourism Division proposes to reimburse the event organizer for field rental costs, and operation support expenses based on room night visitation delivered to Collier County from the event participants and fans. These expenditures are authorized to be reimbursed through the BCC approved Sports Assistance Program. Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount of recommended funding.. We use a targeted acquisition cost of fifteen dollars per room night, which is a sports tourism industry standard. Funding for sports tourism events is subject to TDC recommendation and Board approval. Publix Labor Day Tournament will take place August 31-September 2, 2019 at the North Collier Regional Park. This is the third year for the event. The event is projected to attract 750 athletes and is projected to generate 700 room nights in Collier County hotels, direct spending of $439,690 and TDT revenue of $5,250.00. The expenses to be paid for the event will be assistance with facility rental up to $3,200.00, event operational assistance up to $7,300.00 totaling up to $10,500.00 in reimbursable expenses based on 700 room nights, and up to $1,600.00 in park overtime staff which will be paid directly to Parks and Recreation by the CVB. First Year Projected 2019 2018 Direct Spending $439,960 $272,615 TDT $5,250 $2,360 Rooms 700 372 Acquisition Cost $15.00 (for $10,500.00) $15.00 (for $5,580) Naples Kickoff Soccer Tournament will take place September 21-22, 2019 at the North Collier Regional Park. This is the fourth year for the event and has previously been a local event. This year the promoter is focused on bringing in more out of town teams, which has qualified them for consideration of event funding assistance. The event is projected to attract 700 athletes and is projected to generate 300 room nights in Collier County hotels, direct spending of $150,943 and TDT revenue of $2,250.00. The expenses to be paid for the event will be assistance with facility rental up to $3,200.00, event operational assistance up to $1,300.00 totaling up to $4,500.00 in reimbursable expenses based on 300 room nights. Up to $1,600.00 in park overtime staff will be paid directly to Parks and Recreation by the CVB. First 7.C Packet Pg. 115 06/24/2019 YearProjected 20192018 Direct Spending $150,493 Local Tournament TDT $2,250 Local Tournament Rooms 300 Local Tournament Acquisition Cost $15.00 (for $4,500.00) Local Tournament FISCAL IMPACT: Funding of up to $10,500.00 for reimbursable event expenses including field rental fees, operating expenses, and marketing expenses plus $1,600.00 for event staff overtime for a total of $12,100.00 for the Publix Labor Day Soccer Tournament. Funding of up to $4,500.00 for reimbursable event expenses including field rental fees, operating expenses, and marketing expenses plus $1,600.00 for event staff overtime for a total of $6,100.00 for the Naples Kickoff Soccer Tournament. For a grand total of $18,200.00 for the two September tournaments. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: For the Tourist Development Council to recommend approval of Tourism Development Tax Promotion funding to support the Publix Labor Day Soccer Tournament up to the amount of $12,100 and the Naples Kickoff Soccer Tournament up to the amount of $6,100 for a grand total of $18,200, and make a finding that these expenditures promote tourism. Prepared by: James Hanrahan, Interim Sports Development Manager ATTACHMENT(S) 1. Event Applications Sept 2019 (PDF) 7.C Packet Pg. 116 06/24/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.C Doc ID: 9384 Item Summary: Recommend approval of Tourist Development Tax Promotion funding to support the upcoming Publix Labor Day Soccer tournament August 31-September 2, 2019 up to $12,100.00 and the Naples Kickoff Soccer Tournament September 21-22, 2019 up to $6,100.00 for a grand total of $18,200 and make a finding that these expenditures promote tourism. Meeting Date: 06/24/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 06/18/2019 2:25 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 06/18/2019 2:25 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 06/18/2019 2:25 PM Tourism Jack Wert Director Completed 06/18/2019 2:56 PM County Manager's Office Sean Callahan Executive Director Completed 06/18/2019 5:53 PM County Attorney's Office Kelly Green Attorney Review Skipped 06/18/2019 2:22 PM Tourist Development Council Jack Wert Meeting Pending 06/24/2019 9:00 AM 7.C Packet Pg. 117 7.C.1 Packet Pg. 118 Attachment: Event Applications Sept 2019 (9384 : Sports Event Funding Requests) 7.C.1 Packet Pg. 119 Attachment: Event Applications Sept 2019 (9384 : Sports Event Funding Requests) 7.C.1 Packet Pg. 120 Attachment: Event Applications Sept 2019 (9384 : Sports Event Funding Requests) 7.C.1 Packet Pg. 121 Attachment: Event Applications Sept 2019 (9384 : Sports Event Funding Requests) 7.C.1 Packet Pg. 122 Attachment: Event Applications Sept 2019 (9384 : Sports Event Funding Requests) 7.C.1 Packet Pg. 123 Attachment: Event Applications Sept 2019 (9384 : Sports Event Funding Requests) 7.C.1 Packet Pg. 124 Attachment: Event Applications Sept 2019 (9384 : Sports Event Funding Requests) 7.C.1 Packet Pg. 125 Attachment: Event Applications Sept 2019 (9384 : Sports Event Funding Requests) 7.C.1 Packet Pg. 126 Attachment: Event Applications Sept 2019 (9384 : Sports Event Funding Requests) 7.C.1 Packet Pg. 127 Attachment: Event Applications Sept 2019 (9384 : Sports Event Funding Requests) 7.C.1 Packet Pg. 128 Attachment: Event Applications Sept 2019 (9384 : Sports Event Funding Requests) 7.C.1 Packet Pg. 129 Attachment: Event Applications Sept 2019 (9384 : Sports Event Funding Requests) 7.C.1 Packet Pg. 130 Attachment: Event Applications Sept 2019 (9384 : Sports Event Funding Requests) 7.C.1 Packet Pg. 131 Attachment: Event Applications Sept 2019 (9384 : Sports Event Funding Requests) 7.C.1 Packet Pg. 132 Attachment: Event Applications Sept 2019 (9384 : Sports Event Funding Requests) 7.C.1 Packet Pg. 133 Attachment: Event Applications Sept 2019 (9384 : Sports Event Funding Requests) 7.C.1 Packet Pg. 134 Attachment: Event Applications Sept 2019 (9384 : Sports Event Funding Requests) 7.C.1 Packet Pg. 135 Attachment: Event Applications Sept 2019 (9384 : Sports Event Funding Requests) 7.C.1 Packet Pg. 136 Attachment: Event Applications Sept 2019 (9384 : Sports Event Funding Requests) 7.C.1 Packet Pg. 137 Attachment: Event Applications Sept 2019 (9384 : Sports Event Funding Requests) 7.C.1 Packet Pg. 138 Attachment: Event Applications Sept 2019 (9384 : Sports Event Funding Requests) 7.C.1 Packet Pg. 139 Attachment: Event Applications Sept 2019 (9384 : Sports Event Funding Requests) 7.C.1 Packet Pg. 140 Attachment: Event Applications Sept 2019 (9384 : Sports Event Funding Requests) 7.C.1 Packet Pg. 141 Attachment: Event Applications Sept 2019 (9384 : Sports Event Funding Requests) 7.C.1 Packet Pg. 142 Attachment: Event Applications Sept 2019 (9384 : Sports Event Funding Requests) 7.C.1 Packet Pg. 143 Attachment: Event Applications Sept 2019 (9384 : Sports Event Funding Requests) 7.C.1 Packet Pg. 144 Attachment: Event Applications Sept 2019 (9384 : Sports Event Funding Requests) 7.C.1 Packet Pg. 145 Attachment: Event Applications Sept 2019 (9384 : Sports Event Funding Requests) 06/24/2019 EXECUTIVE SUMMARY Recommendation to review Tourist Development Tax Grant Applications and provide recommendations for FY 20 Category B Marketing & Events ($70,550) and Category C -2 Non- County Owned/Operated Museums ($946,521) and make a finding that these expenditures promote tourism. OBJECTIVE: Review and make recommendations to the Board of County Commissioners for Tourist Development Tax Category B and C-2 grant applicants for FY 20. CONSIDERATIONS: Tourism Grant Applications were made available on our County Tourism website in February and were due April 30, 2019. In accordance with the Grant Guidelines, the applications were reviewed by Tourism Department staff to verify they met the Grant Guidelines and then by the County Attorney’s Office for legal sufficiency. Based on these reviews, Tourism staff has made suggestions below on the funding level for each applicant. Category “B”- Marketing & Events Grants Artis-Naples This application is to promote the 2019 Naples International Film Festival (NIFF) in October. As of January 1, 2017, NIFF became part of the Artis-Naples portfolio. The organization received grant funding in 2018 - $25,000 2017 - $25,000. Funding will be used to promote the festival through digital and social media outlets in addition to advertising in film industry publications. The organization projects 1,436 overnight visitors, 2,872 room nights and TDT revenue of $8,724. Staff recommends up to $50,000 for out of area advertising and promotion for the festival in 2019. Gulfshore Opera This application is to promote the 2019-2020 lineup of productions and concerts in numerous venues throughout Collier County. The organization is requesting funding for advertising assistance to attract out of area attendees to its concert lineup via social media, website, print and a radio and television media campaign. The organization projects 418 overnight visitors, 50 room nights and TDT revenue of $2,974. Staff recommends funding for FY 20 up to $15,000 for out of area promotion of the 2019 - 2020 opera season productions and concerts. Naples - Marco Island Region AACA This request is to promote the Antique Auto Show at the Naples Depot in April 2020. Funds will be used for out of market advertising to promote the car show in a variety of print publications and through social media outlets. The organization received grant funding in 2018 - $12,945. The organization projects 200 overnight visitors. Based on the economic impact calculator, staff projects 100 room nights and TDT revenue of $1,010. Staff recommends up to $5550 for out of area promotion of the event for FY 20 subject to confirmation of economic impact projections (room night projections, TDT revenue) and receipt of IRS form 990 from the organization. Category C-2- Non- County Owned/Operated Museums Artis-Naples This application is for exhibit acquisition and promotional expenditures for an exhibit entitled, “Monet to Matisse: French Masterworks from the Dixon Gallery and Gardens” that will run from November 2019 thru March 2020 at Artis-Naples. The organization has had past grants using Category C -2 funds in 2018 - $200,000, 2017 - $175,000, 2016 - $150,000, 2012 - $25,000, 2009 - $20,000. The organization projects 5,700 overnight visitors, 5,700 room nights and TDT revenue of $47,080 over the course of the exhibit. 7.D Packet Pg. 146 06/24/2019 The expenditures requested meet the grant guidelines and staff recommends funding for FY 20 up to $250,000. Holocaust Museum and Education Center of Southwest Florida This application is for exhibit acquisition and promotional expenditures for a series of three exhibits entitled, “The Inaugural Year Exhibits Project” that will run from November 2019 thru November 2020 at the Museum. The organization has had past grants using Category C-2 funds in 2016 - $40,000, 2015 - $50,000, 2014 - $20,000, 2013 - $32,500. The organization projects 6,375 overnight visitors, 3,187 room nights and TDT revenue of $32,188.70 over the course of the exhibit. The expenditures requested meet the grant guidelines and staff recommends funding for FY 20 up to $50,000. Naples Botanical Garden This request is for exhibit rental and promotional expenditures for the two popular holiday exhibits, “Nightlights in the Garden” and “Fall Walk.” that will run from October 2019 - January 2020. The organization has received past grants in 2018 - $150,000, 2017 - $150,000, 2016 - $150,000, 2011 - $63,000, 2010 - $75,000, 2009 - $150,000. The organization projects 1238 overnight visitors, 310 room nights and TDT revenue of $20,680 for the duration of both events. The expenditures requested meet the grant guidelines and staff recommends funding for FY 20 up to $150,000. Golisano Children’s Museum of Naples C’mon is applying for a grant to acquire and promote three traveling exhibits to the museum in 2020. Exhibit options include, “Paw Patrol,” “Wild Kratts: Creature Power,” “Castle Builder - Lego” with additional exhibit offerings available depending upon availability. C’mon has received grants in 2018 - $206,400, 2017 - $150,000, 2016 - $111,176; 2014 - $100,000; 2010 - $100,000; 2009 - $75,000; 2008 - $150,000. The organization projects 1800 overnight visitors, 2187 room nights and TDT revenue of $12,953.47. The expenditures requested meet the grant guidelines and staff is recommending funding for FY 20 up to $326,100. Naples Zoo This application is for exhibit rental and promotional expenses for a traveling exhibit entitled, “National Geographic’s Photo Ark” featuring an award-winning photo archive of global biodiversity. This organization has received grants in 2018 - $165,921, 2017 - $129,073, 2009 - $40,000 and 2008 - $121,000. The organization projects 145,000 overnight visitors, 12,000 room nights and TDT revenue of $383,383 over the course of the exhibit. Staff recommends funding for out of area promotional costs and exhibit fees for FY 20 up to $170,421. FISCAL IMPACT: Funding for Category B marketing grants in the amount of $70,550 and for Category C-2 of $946,521 is included in the proposed FY 20 Tourism Division’s budget. LEGAL CONSIDERATION: The above proposed expenditures are eligible for Tourist Development Grant Funding. This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: For the Tourist Development Council to recommend BCC approval of the above Category B marketing grant applications in the amount of $70,550 and the Category C -2 Non- County Owned Museum grant applications in the amount of $946,521 and make a finding that these expenditures promote tourism. Prepared by: Jack Wert, Tourism Director 7.D Packet Pg. 147 06/24/2019 ATTACHMENT(S) 1. Category B Applications (PDF) 2. Cat C-2 Applications (PDF) 7.D Packet Pg. 148 06/24/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.D Doc ID: 9386 Item Summary: Recommendation to review Tourist Development Tax Grant Applications and provide recommendations for FY 20 Category B Marketing & Events ($70,550) and Category C-2 Non- County Owned/Operated Museums ($946,521) and make a finding that these expenditures promote tourism. Meeting Date: 06/24/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 06/18/2019 3:14 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 06/18/2019 3:14 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 06/18/2019 3:14 PM Tourism Jack Wert Director Completed 06/18/2019 5:47 PM County Manager's Office Sean Callahan Executive Director Completed 06/18/2019 5:53 PM County Attorney's Office Kelly Green Attorney Review Skipped 06/18/2019 3:11 PM Tourist Development Council Jack Wert Meeting Pending 06/24/2019 9:00 AM 7.D Packet Pg. 149 7.D.1 Packet Pg. 150 Attachment: Category B Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.1 Packet Pg. 151 Attachment: Category B Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.1 Packet Pg. 152 Attachment: Category B Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.1 Packet Pg. 153 Attachment: Category B Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.1 Packet Pg. 154 Attachment: Category B Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.1 Packet Pg. 155 Attachment: Category B Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.1 Packet Pg. 156 Attachment: Category B Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.1 Packet Pg. 157 Attachment: Category B Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.1 Packet Pg. 158 Attachment: Category B Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.1 Packet Pg. 159 Attachment: Category B Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.1 Packet Pg. 160 Attachment: Category B Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 1 APPLICATION FOR GRANT FUNDING GENERAL INSTRUCTIONS 1. Please submit your completed application in digital format (no zip files) via email to Kelly Green, Tourist Tax Coordinator at Kelly.Green@colliercountyfl.gov or in printed format to the Tourism Office, 2660 N. Horseshoe Drive, Suite 105 Naples, FL 34104, attention: Kelly Green. 2. Complete each item of each applicable section. If a question does not apply to your organization, please insert (N/A). Contact Kelly Green at 239-252-2384 or Kelly.Green@colliercountyfl.gov with any questions. 3. Be sure to have your Chief Official and Secretary or their designee sign the application on the last page. 4. One copy of each of the following items is required and attached to original application: (X) Charter, Articles of Incorporation, By-Laws, Proof of Current State of Florida Status (except government entities) (X) Authority to apply for these tourism tax funds. (X) IRS Determination Letter of non-profit status (X) Form 990 (except government entities) (X) Proof of Liability Insurance naming Collier County as an additional insured that will be in effect during the grant period. Name of Grant Preparer: (Please Print): Michelle Eddleman McCormick Signature of Grant Preparer Michelle Eddleman McCormick Date April 29, 2019 7.D.1 Packet Pg. 161 Attachment: Category B Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 2 COLLIER COUNTY GOVERNMENT TOURIST DEVELOPMENT COUNCIL GRANT APPLICATION CATEGORY “B” MARKETING OR EVENT GRANTS FY 19-20 I GENERAL INFORMATION To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. (1) LEGAL NAME OF ORGANIZATION Gulfshore Opera, Inc._________________________ (2) NAME OF PROJECT OR EVENT: Opera Productions and Concerts in Collier County 2018-2019 (3) Contact Person’s Name: Steffanie Pearce Phone #: (239) 592-3925 Cell Phone #(239) 784-2994 E-mail Address: Steffanie@gulfshoreopera.org (4) COMPLETE ADDRESS OF ORGANIZATION: STREET: 3281 Golden Gate Blvd W. CITY: Naples ST: FL ZIP__________ PHONE: (239) 592-3925 FAX: __________________________ WEBSITE: gulfshoreopera.org (5) ORGANIZATION'S CHIEF OFFICIAL’S NAME: Steffanie Pearce TITLE: General and Artistic Director Phone #: (239) 592-3925 Cell Phone #(239) 784-2994 E-mail Address: Steffanie@gulfshoreopera.org (6) ORGANIZATIONAL STRUCTURE: ( x ) NON-PROFIT ( ) GOVERNMENT AGENCY ( ) FOR-PROFIT ORGANIZATION (7) GRANT AMOUNT REQUESTED: $15,000 (8) PROJECT TYPE (Check all that apply) (x) PROMOTIONAL MATERIALS (Brochures, flyers, website) (x) MARKETING PROGRAM (Advertising, Public Relations, Digital or Social Media) ( ) OTHER (Describe)____________________________________________________ 7.D.1 Packet Pg. 162 Attachment: Category B Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 3 (9) If the entire Tourist Tax funding request cannot be funded, may the project be restructured with less funding? (X) YES ( ) NO (10). PROJECT DESCRIPTION: describe in detail the project for which funding is requested Successfully completed its 5th season with 8 performances in Collier County, Gulfshore Opera’s mission is to enrich the community by presenting high quality, diverse classical vocal music performance and programs and to support youth in music and participate in community building through a youth development program that empowers under-served children to strive for excellence through music. Gulfshore Opera is an opera company with a combination of full-scale productions and community concert a year. It also operates the Community in Harmony initiative; a social change, youth and community development initiative that uses ensemble vocal music to enable every person to experience being an asset within the community. Gulfshore Opera’s Community in Harmony Initiative maintains a creative environment that guides, embraces and encourages the imagination of youth, attracts established and emerging artists and inspires the lives of adults and seniors. For Collier County residents, Gulfshore Opera operates two Harmony Choir Chapters, works with emerging young vocal artists for professional training, coordinates adult members of the GO Choir and provides meaningful volunteer opportunities. Events in Collier County – 2019/2020 Season December 5, 2019 Holiday Taste of Opera at the Club at the Strand December 27, 2019 Amahl and the Night Visitors, Naples First United Methodist Church January 23, 2020 Passionate Puccini, Daniels Pavilion, Artis - Naples January 26, 2020 GO Cabaret, Naples Art Association February 16, 2020 2020 Gala Dinner, Club at the Strand February 27, 2020 Opera Goes to Church, North Naples Church March 5, 2020 Style and Song Luncheon, Grey Oaks Country Club May 2020 Patriotic Celebration (TBA) Marco Island Events GO Cabaret, January 2020 Passionate Puccini, Early Feb 2020 Taste of Opera at Hideaway Beach Club, Feb or March 2020 (TBA) 7.D.1 Packet Pg. 163 Attachment: Category B Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 4 Performance Indicator 2019/20 Objectives Measurement Tool Out-of-town attendance To demonstrate more than 30% of attendees from outside Collier County Track ticket sales information by city and zipcode using excel sheet reports. Website traffic, click through rate, and eNews open rate Increase website visits and eblast clicks by 10% Mailchimp, Google Analytics, Wix tracking analysis Brochure/rack rate distribution Will print and distribute 2000 rack cards and brochures to 10 hotels in Collier County. Manuel count of rack cards at designated hotels once a month during season. Visitor satisfaction levels Send post- event surveys to 3 events in Collier County via email, to identify strengths and weaknesses of venue and production. Recording and analysis provided for Customer Satisfaction/event surveys through Survey Monkey. # of hotel packages sold Will sell one hotel package with one performance – total of 3 packages confirmed bookings Social media engagement Increase number of likes and followers on Facebook, Instagram and twitter by 10%. likes, comments, shares/overall impressions Social media engagement Post Facebook ads and boost 6 event posts for performances in Collier County during season. # of dinner packages sold Total of 400 packages sold Confirmed packages sold Target Lee and Charlotte County attendees through print. Print Season Announcement in 2 magazines and two newspapers outside of Collier County. Utilize outlets with coverage in adjoining counties. 10 paid ads for Collier Events in outside papers. Number of ads placed Target Lee and Charlotte County attendees through radio and tv/media channels I hear Radio, WGCU and WAVV 100: 15 - 30 second spot radio ads – 30, WGCU and WINK/WXCW/Cable 10 second & 30 second announcements with comprehensive audience plan- 10 spots. Number of spots placed Direct Mail 2,500 print mailings including to nearby counties and out of state patrons Number of pieces mailed 7.D.1 Packet Pg. 164 Attachment: Category B Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 5 (11). APPLICANT'S GRANT HISTORY: Have you received previous grant assistance from the Collier County Tourist Development Council? ( X) YES ( ) NO. If “Yes”, specify the year (s), the project name, the amount of the grant awarded and the number of visitors and hotel room nights generated by the grant activity. YEAR: 2018/2019 PROJECT/EVENT NAME: Gulfshore Opera Collier County Event Marketing PREVIOUS GRANT AMOUNT $20,000 *Gulfshore Opera is in the current grant cycle for 2018/19 and the final report is due in Oct. 2019. # VISITORS ATTRACTED: ___________# HOTEL ROOM NIGHTS GENERATED__________ Please add additional year grant details below using the format above. If you have previously received funding from the TDC, please attach a copy of your FINAL STATUS REPORT including attendance, economic impact and other information that will assist the tourism staff to evaluate your prior experience. (12). OTHER FUNDING SOURCES: List the sources and amounts of confirmed other funds and planned revenue sources to support the amount of the grant. Tourist Tax grant funds cannot be the sole source of funding. Event Revenue $ 377,055 Contributions $ 197,000 Grants (not tourist tax) $ 9.500 TOTAL OTHER FUNDS: $ 583,055 (13) Provide projections of the Direct Economic Impact this project will have on Collier County using the event calculator available on County website at http://www.colliergov.net/index.aspx?page=847. Projected # of Overnight Visitors 418 Hotel Room Nights 50 estimated, not directly sold Tourist Tax Revenue $2,974 Direct Visitor Spending $53,218 Economic Impact: $79,294 INCOME SOURCES: TOURIST DEVELOPMENT TAX GRANT REQUEST $15,500 TOTAL ADDITIONAL FUNDING SOURCES (From #12 previous page) $583,055 OTHER INCOME SOURCES TOTAL INCOME - ALL SOURCES $599,055 7.D.1 Packet Pg. 165 Attachment: Category B Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 6 PROJECT EXPENSES: Intended Uses of Tourist Tax Grant Funds: Please refer to authorized and unauthorized uses on page 2. Provide an itemized summary indicating the intended use of Tourist Development Tax (TDT) funds. Please be as explicit as possible, including planned cities where advertising or promotional materials will be placed. Indicate the total amount you plan to spend for each category or promotion. Use additional sheets if necessary. Printed Items $3,000 Print Media $6,500 Social media boosts, ads $1,000 Radio and television $4,000 Mailing expenses $1,000 Total Tourist Tax Grant Expenses Planned: $15,500 Other Project Expenses not using Tourist tax grant funds: Marketing Coordinator $8,000 Design services $7,000 Website and social media services $5,000 Printed Items $11,000 Print Media $9,000 Website updates $2,700 Social media boosts, ads $1,000 Radio and television $3,000 Mailing expenses $825 Total Other Project Expenses: $536,030 TOTAL PROJECT EXPENSES $599,055 Profit (Loss) $0 Design of creative materials Season Brochure, Digital/print 24 x 36 (2) and 18 x24 posters (3), digital/print 8.5 x 11 (6) and 5x8 flyers (6), postcards (5), ads (38), eblasts, surveys Printing/Production 7.D.1 Packet Pg. 166 Attachment: Category B Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.1 Packet Pg. 167 Attachment: Category B Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.1 Packet Pg. 168 Attachment: Category B Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.1 Packet Pg. 169 Attachment: Category B Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.1 Packet Pg. 170 Attachment: Category B Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.1 Packet Pg. 171 Attachment: Category B Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.1 Packet Pg. 172 Attachment: Category B Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) EVENT NAME: AACA Car Show 2019 EVENT DATES: VISITOR FACTORS Quantity Multiplier # DAYS Total How many adult out-of-area participant days expected?50 151.00$ 2 15,100.00$ How many youth out-of-area participant-days are expected?51.00$ -$ How many out-of-area spectator-days are expected?50 51.00$ 2 5,100.00$ How many out-of-town media-days are expected?102.00$ -$ How many in-area spectator days are expected?25.00$ -$ Total direct impact =20,200.00$ Output multiplier 1.49 Total output impact 30,098.00$ Employment impact 0.707 Total earnings impact 10908 Transient lodging tax 1,010.00$ Local option gasoline tax 55.36$ Payment by Event Organizer for use of public facility -$ Total gross revenue 1,065.36$ Funds expended by local government to attract the event or team -$ Cost of additional public services required by the event or team -$ Additional local expenses not covered above -$ Total expenditures -$ Gross revenue 1,065.36$ Net revenue 1,065.36$ 7.D.1 Packet Pg. 173 Attachment: Category B Applications (9386 : FY 20 TDC Cat. B and C-2 Grant From:Rudolph Socey To:GreenKelly Subject:AACA Application Date:Tuesday, June 18, 2019 1:06:15 PM Dear Ms. Green- I have reviewed the Event Impact Calculator spread sheet respecting the estimated number of out-of-area participants/spectators and believe those numbers to be reasonable estimates. Rudolph A. Socey, Jr. – President, Naples Marco island Region AACA 7.D.1 Packet Pg. 174 Attachment: Category B Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 175 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 176 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 177 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 178 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 179 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 180 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 181 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 182 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 183 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 184 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 185 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 186 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 187 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 188 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 189 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 190 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 191 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 192 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 193 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 194 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 195 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 196 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 197 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 198 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 199 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 200 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 201 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 202 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 203 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 204 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 205 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 206 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 4 COLLIER COUNTY GOVERNMENT TOURIST DEVELOPMENT COUNCIL GRANT APPLICATION CATEGORY “C-2” NON-COUNTY OWNED AND OPERATED MUSEUM GRANT FY 19-20 I GENERAL INFORMATION To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. (1) LEGAL NAME OF ORGANIZATION: Golisano Children’s Museum of Naples, Inc. (2) NAME OF PROJECT: Traveling Exhibits (3) MUSEUM INFORMATION: Contact Person’s Name: Karysia Demarest Phone #:239-260-1710 E-mail Address:kdemarest@cmon.org (4) COMPLETE ADDRESS OF ORGANIZATION: STREET: 15080 Livingston Road CITY: Naples ST: FL ZIP: 34109 PHONE: 239-514-0084 FAX: 239-260-1616 Website: www.cmon.org (5) ORGANIZATION'S CHIEF OFFICIAL’S NAME: Karysia Demarest TITLE: Executive Director Address if different from above: __________________________ ________________________________ PHONE: 239-260-1710 FAX: 239-260-1616 E-Mail: kdemarest@cmon.org (6) ORGANIZATIONAL STRUCTURE: (X ) NON-PROFIT ( ) GOVERNMENT AGENCY ( ) FOR-PROFIT ORGANIZATION (7) GRANT AMOUNT REQUESTED: $326,100 (8) ADDITIONAL FUNDING AMOUNT: $ 20,900 7.D.2 Packet Pg. 207 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 5 (9) PROJECT TYPE (Check all that apply) ( ) PROMOTIONAL MATERIALS (Brochures, flyers, website) (X ) MARKETING PROGRAM FOR MUSEUM OR EXHIBITS (Advertising, Public Relations, Digital or Social Media) (X) TRAVELING EXHIBIT (Acquisition fees, promotion, and advertising, etc.) ( ) OTHER (Describe)____________________________________________________ (10) If the entire Tourist Tax funding request cannot be funded, may the project be restructured with less funding? ( X ) YES ( ) NO (11). PROJECT DESCRIPTION: describe in detail the project for which funding is requested C’mon is requesting funding to host 3 Traveling Exhibits (Feb 2020 – May 2020, May 2020 – Sep 2020, Sept 2020 - Dec 2020). There are 2 Options for Feb 2020 – May 2020 and Sep 2020 – Dec 2020, the decision will be made based on availability of exhibit. Feb 2020 – May 2020 Exhibition Details (Option 1) Paw Patrol – Pending Availability - Ages 3-6. This hands-on educational exhibit has broken attendance records at the Children’s Museum of Indianapolis where it was produced. Featuring characters from the Nickelodeon television show “Paw Patrol,” the exhibit includes activities that encourage teamwork and self-confidence as visitors play the roles of rescue heroes. Within the various built environments for the exhibit, including a tower, town, beach, and mountain, visitors can role play, practice helping others, and learn about rescue equipment and environments. (Option 2) Wild Kratts – Ages 3-9 Wild Kratts: Creature Power! Transports visitors to the animated world of the Wild Kratts, a popular television show on PBS and PBS Kids. Visitors will engage in STEM experiences where they are immersed in habitats that explore the secret lives of extraordinary animals. Children explore science concepts and use teamwork to solve problems, help animals, and undermine the villains’ nefarious plans. May 2020 – Sep 2020 Exhibition Details 7.D.2 Packet Pg. 208 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 6 Castle Builder – LEGO - Ages 6-12. This educational traveling exhibit developed by the Children’s Museum of Indianapolis illustrates science, technology, engineering and math (STEM) concepts through a one-of-a-kind visitor experience that lets kids build their castles brick by brick. The exhibit challenges children to learn design concepts, mechanics, and ultimately create their own “castle” experience with the use of the very popular and intergenerational appeal of Lego bricks and Duplos. Sep 2020 – Dec 2020 Exhibition Details – This exhibit fee and initial marketing will be paid with this grant cycle and C’mon will apply next year for the additional marketing monies to promote this exhibition during the exhibition running dates. (Option 1) Daniel Tiger’s Neighborhood: A Grr-ific Exhibit – Ages 3-5. Step into Daniel Tiger's world and join him and his friends as you explore the Neighborhood. Visitors will work together to solve problems, use their imaginations, and play along with Daniel's singable strategies to learn life's little lessons. (Option 2) Splash and Bubbles: Dive In, Lend a Fin! (Sept 2020 – Dec 2020) Ages 3-8. The traveling exhibit, Splash and Bubbles, brings the Jim Henson Company’s popular PBS KIDS TV show to life. The exhibition builds on kids’ connections to the characters and their habitats, immersing them in a larger- than-life marine environment and introducing them to the incredible world of ocean exploration. (12). APPLICANT'S GRANT HISTORY: Have you received previous grant assistance from the Collier County Tourist Development Council? ( X ) YES ( ) NO. If “Yes”, specify the year (s), the project name, the amount of the grant awarded and the number of visitors and hotel room nights generated by the grant activity. YEAR: 2006-2007 PROJECT NAME: Museum Preview Center PREVIOUS GRANT AMOUNT $ 125,000 (C’mon declined grant) YEAR: 2008-2009 PROJECT NAME: Promotion of the Children’s Museum PREVIOUS GRANT AMOUNT: $150,000 Funding from the 2008-2009 grant cycle developed an extremely popular traveling exhibit that toured other children’s museums in Florida to create an increased awareness of Collier County and C’mon. YEAR: 2009-2010 PROJECT NAME: Promotion of the Children’s Museum PREVIOUS GRANT AMOUNT: $75,000 Funding from the 2009-2010 grant cycle was used to maintain and further develop C’mon’s highly interactive social media website. 7.D.2 Packet Pg. 209 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7 YEAR: 2010-2011 PROJECT NAME: Promotion of the Children’s Museum PREVIOUS GRANT AMOUNT: $100,000 Funding from the 2010-2011 grant cycle was utilized to promote the tourism activities of Collier County. The grant allowed C’mon to support the marketing campaign for the Grand Opening. YEAR: 2014-2015 PROJECT NAME: C’mon to Southwest Florida PREVIOUS GRANT AMOUNT: $100,000 Funding from the 2014-2015 grant cycle was used to promote tourism in Southwest Florida, highlighting a Stay and Play package with Naples Grand Hotel. From October 1, 2014 to September 30, 2015, a total of 130,815 visitors came through C’mon’s doors. 102,930 from Florida and 16,156 from outside Lee and Collier County. YEAR: 2016-2017 PROJECT NAME Traveling Exhibits PREVIOUS GRANT AMOUNT $ 111,176 # VISITORS ATTRACTED: 72,809 # ROOM NIGHTS GENERATED YEAR 2017-2018 PROJECT NAME Traveling Exhibits PREVIOUS GRANT AMOUNT $150,000 # VISITORS ATTRACTED: 91,175 (Feb 2018 - September 2018) #ROOM NIGHT GENERATED: See attached event calculator YEAR 2018-2019 PROJECT NAME Traveling Exhibits PREVIOUS GRANT AMOUNT $206,400 # VISITORS ATTRACTED To date: 34,667 (project runs through 9-8-19) #ROOM NIGHT GENERATED: see attached survey results to date Please continue to add below any previous year grant details using the format above If you have previously received funding from the TDC, please attach a copy of your FINAL STATUS REPORT including attendance, economic impact and other information that will enable the TDC staff to evaluate your prior experience. (13). OTHER FUNDING SOURCES (From # 9 above): List the sources and amounts of other funds and planned revenue sources to support the amount of the grant. ________C’mon____________ $ 20,900 $ __________________________ $ __________________________ $ __________________________ $ TOTAL MATCH/OTHER FUNDS: $ 20,900 7.D.2 Packet Pg. 210 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 8 (14) Provide projections of the Direct Economic Impact this project will have on Collier County. Use the event calculator at http://www.colliergov.net/index.aspx?page=847 Projected # of Overnight Visitors 1,800 Room Nights 2,187 Tourist Tax Revenue $12,953.47 Visitor Spending $303,072 Economic Impact: $ 451,577 (15) What is the current or anticipated annual visitation to your museum? 136,000 PROJECT BUDGET RECAP INCOME SOURCES: TOURIST DEVELOPMENT TAX GRANT REQUEST $326,100 TOTAL ADDITIONAL FUNDING SOURCES (From previous page) $ 20,900 OTHER INCOME SOURCES $ ___________ TOTAL INCOME - ALL SOURCES $347,000 PROJECT EXPENSES: Intended Use of Tourist Tax Funds Please refer to authorized and unauthorized uses on pages 2 and 3. Provide an itemized summary indicating the intended use of Tourist Development Tax (TDT) funds. Please be as explicit as possible, including planned cities where advertising or promotional materials will be placed. Indicate the total amount you plan to spend for each category or promotion. Use additional sheets if necessary. Paw Patrol or Wild Kratts (Feb - May 2020) Exhibit Fee $ 75,000 Shipping $ 11,500 Crate storage $ 800 Load/Unload - movers $ 4,000 Castle Builder - LEGO (May - Sep 2020) Exhibit Fee $ 55,000 Shipping $ 7,000 Crate storage $ 800 Load/Unload - movers $ 4,000 Splash & Bubbles or Daniel Tiger (Sep 2020 - Dec 2020) 7.D.2 Packet Pg. 211 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 9 Exhibit Fee $ 70,000 Load - movers $ 2,000 Advertising Clear Channel - Tampa $ 15,000 Facebook/Instagram $ 10,000 Family Magazine - East FL $ 8,000 Streaming TV $ 9,000 Hotel Visitor Guestbook $ 4,000 Internet TV $ 9,000 PBS Kids TV $ 9,000 Travel Magazines/Digital $ 15,000 USA Today $ 7,000 Airline Magazine $ 10,000 Total Tourist Tax Funds Used $ 326,100 Other Project Expenses not using Tourist tax grant funds: Paw Patrol or Wild Kratts (Feb - May 2020) Set up labor & Education Coordination $ 4,100 Exhibit Staffing $ 5,800 Castle Builder - LEGO (May - Sep 2020) Set up labor & Education Coordination $ 4,100 Exhibit Staffing $ 5,800 Splash & Bubbles or Daniel Tiger (Sep 2020 - Dec 2020) Set up labor & Education Coordination $ 1,100 Exhibit Staffing $ - Total Other Project Expense $ 20,900 TOTAL PROJECT EXPENSES $347,000 Profit (Loss) $ 0 7.D.2 Packet Pg. 212 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 213 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 214 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 215 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 216 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 217 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 218 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 219 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 7.D.2 Packet Pg. 220 Attachment: Cat C-2 Applications (9386 : FY 20 TDC Cat. B and C-2 Grant Applications) 06/24/2019 EXECUTIVE SUMMARY Report on current parking attendant processing of Collier County Beach Stickers and paid parking at Collier County Beach Park Facilities. OBJECTIVE: To provide a report on how payment for beach parking is conducted by Collier County Parks and Recreation Division. CONSIDERATIONS: On May 30, Clark Hill with the Tourist Development Council requested information on the handling of beach parking payments. The question arose from discussion with the Tourist Development Council’s approval of a Category A Beach Park Facility Grant application to purchase new parking meters at all the Collier County Beach Park locations. Part of the grant application was to replace existing parking meters with newer, updated technology, but also to establish new meters in locations where meters hadn’t been placed. Specifically, these locations are Connor Park, Vanderbilt Beach Garage, and Barefoot Beach Preserve. The new locations were to provide another parking meter at Connor Park, because of the size o f the parking area and to establish a system of meters at Vanderbilt Beach Garage and Barefoot Beach Preserve, because of the number of individuals who use the parking for beach access after staff are no longer at these two facilities. The Division has park attendants at the following beach parking locations: • Tigertail Beach • Clam Pass Park • Vanderbilt Beach • Barefoot Beach Preserve The Division has meters only with no staff at the following locations: • South Beach-Marco Island • Northgate Access • Bluebill/Connor Park • Barefoot Beach Access Currently, the four largest beach parks, because of their size, are staffed with Beach Park Attendants. The Attendants determine whom may enter the park with either a valid beach parking sticker indicating they are a resident of Collier County and eligible for a sticker or by payment of the $8 fee, which grants them access to all the beach parks participating in the program for the entire day. After receiving payment of the $8, the beach park attendant provi des the vehicle driver with a receipt that is placed on the dashboard of the vehicle indicating that the individual has paid. In addition, there is signage that advises customers that receipts must be provided for each transaction and if a receipt is not provided for them to contact 252-4000. The beach parks are patrolled routinely by Park Rangers to ensure that each car either has a valid parking sticker or paid receipt on the dashboard of the car. The beach attendant also provides 8.A Packet Pg. 221 06/24/2019 education/information to visitors as needed, that relate to park operations, location of restrooms, concessionaires, and access to the beach wheelchairs that are found at each beach park. When presenting to the beach park attendant, visitors are assessed as to whether they are a paid visitor or may enter with the beach parking sticker. The beach park attendant tally’s each entrance to the park as either a sale, county resident, left with no payment (this relates to visitors who drive up to the beach park, but for whatever reason decide to not enter the park, but turn around and exit), and walkers or individuals on bicycles. At the end of the day, the beach park attendant completes a log for the day of this data. Also, the beach park attendant completes the Collier County Parks and Recreation Division Daily Closing Report, which identifies the amount of cash received as well as the amount of credit card transactions for the day. Finally, the beach park attendant completes a deposit ticket for cash received. This Closing Report, log, and deposit is then checked by another staff member to verify the totals of each with the amount of cash and credit card receipts received for the day and the cash deposit is sealed. Once the collections are double verified and sealed in the bag, a Park Ranger signs for the deposit on the log, notes it on his/her patrol log with bag number and takes it directly to the bank, where it is dropped. Staff at North Collier Regional Park scan the deposit slips and post them to the g-drive and then send a copy of each deposit slip to the Clerk of Courts to reconcile with the bank’s report. This reconciliation ensures that the amount received by the beach park attendant, accounted for by them, is deposited in the bank. All these activities are identified with standard operating procedures (see attached) that address the handling of cash. In addition, the Division provides random audits of locations to ensure that appropriate handling of cash is being conducted by beach park attendants. Also, the Division participates within an internal control process (see attached) that assures random, spot checks of processes that is identified each month, reviewed by appropriate levels of management throughout the Division. The Division has undertaken a study to identify potential ways to further strengthen cash controls at each of its point of sales. Recently, with the establishment of credit card locations at each of the beach park attendant locations, the Division has researched the potential of going “cashless” where only credit or debit cards are accepted for entrance into the beach parks. Also, the Division is exploring the potential of removing the beach park attendant and fully automating the transaction through the purchase of new meters. The advantage of continuing the beach park attendant is from the size of the parking areas and the need to have staff onsite to manage communications between patrons, provide information and education on the amenity, and for public safety in times of emergency. FISCAL IMPACT: There is no fiscal impact related to this report GROWTH MANAGEMENT IMPACT: There is no growth management impact associated with this action. LEGAL CONSIDERATIONS: This item does not present any legal issues at this time. - CMG RECOMMENDATION: That the Tourist Development Council accepts the report on beach parking and provide the Parks and Recreation Division with any recommendations for future consideration. 8.A Packet Pg. 222 06/24/2019 Prepared By: Barry Williams, Director, Parks and Recreation Division ATTACHMENT(S) 1. Parks' Cash Handling SOP's (PDF) 2. Cash Handling Packet 2019 (PDF) 8.A Packet Pg. 223 06/24/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 8.A Doc ID: 9387 Item Summary: Report on current parking attendant processing of Collier County Beach Stickers and paid parking at Collier County Beach Park Facilities. Meeting Date: 06/24/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 06/18/2019 3:23 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 06/18/2019 3:23 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 06/18/2019 3:23 PM Tourism Jack Wert Director Completed 06/18/2019 5:45 PM County Manager's Office Sean Callahan Executive Director Completed 06/20/2019 8:55 AM County Attorney's Office Kelly Green Attorney Review Skipped 06/18/2019 3:20 PM Tourist Development Council Jack Wert Meeting Pending 06/24/2019 9:00 AM 8.A Packet Pg. 224 COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: October 1988 PRACTICES AND PROCEDURES MANUAL REVISED: February 2018 REVIEWED: February 2018 SUBJECT: Function of the Beach & Water Recreation Assistant PAGE 1 of 1 CATEGORY: Beach and Water NUMBER: BW0001 G:\Practices and Procedures\BW - Beach and Water\BW0001 Parking Attendant Functions Rev.docx PRACTICE : This policy states the function of the Beach & Water Recreation Assistant. PROCEDURE: A. Park Assistant will collect a parking fee from every car and motorcycle entering the park unless vehicle is one of the exceptions included in BW0002. B. Park Assistant will issue a receipt to every car and motorcycle from which a parking fee has been collected. C. Functions of the Beach and Water Recreation Assistant include cash handling, customer service, public relations, and security. D. Recreation Assistants are expected to report any park violations or suspicious activity to supervisor as quickly as possible. 8.A.1 Packet Pg. 225 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: October 1988 PRACTICES AND PROCEDURES MANUAL REVISED: February 2018 REVIEWED: February 2018 SUBJECT: Exceptions to the Parking Fee PAGE 1 of 1 CATEGORY: Beach and Water NUMBER: BW0002 G:\Practices and Procedures\BW - Beach and Water\BW0002 Parking Fee Exceptions Rev.docx PRACTICE : This practice defines when individuals are exempt from Collier County Parks and Recreation parking fees. PROCEDURE: A. Cars and motorcycles having valid beach parking stickers are exempt. B. Collier County employees conducting County business at Beach Parks are exempt. C. Collier County employees visiting beach parks for personal use must pay parking fee or display a valid Beach Sticker on vehicle. D. Those individuals with a special exempt permit from the Collier County Parks and Recreation Administrative Offices are exempt. 8.A.1 Packet Pg. 226 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: October 1988 PRACTICES AND PROCEDURES MANUAL REVISED: February 2018 REVIEWED: February 2018 SUBJECT: Public Relations PAGE 1 of 1 CATEGORY: Beach and Water NUMBER: BW0003 G:\Practices and Procedures\BW - Beach and Water\BW0003 Public Relations Rev.docx PRACTICES: To describe the procedure Recreation Assistant will use when visitors drive up to the booth. PROCEDURE: A. Park Assistant will be properly attired with:  Issued county ID badge  Issued shirt or windbreaker, depicting Parks and Recreation logo and “Park Assistant” on front, to properly identify them.  Closed toed shoes  Shorts of proper length are acceptable B. Park Assistant will step out of the booth and greet each visitor. C. When a visitor is required to pay the parking fee, the Park Assistant will say “thank you.” D. Park Assistant will be polite and courteous at all times 8.A.1 Packet Pg. 227 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: October 1988 PRACTICES AND PROCEDURES MANUAL REVISED: February 2018 REVIEWED: February 2018 SUBJECT: Beach Park Hours/Recreation Assistant Duty Hours PAGE 1 of 1 CATEGORY: Beach and Water NUMBER: BW0004 G:\Practices and Procedures\BW - Beach and Water\BW0004 Park Hours~Attend. Duty Hours Rev.docx PRACTICE: This policy defines the Recreation Assistant’s daily work hours at Beach Parks. PROCEDURE: A. Collier County Beach Parks are open 365 days a year from 8:00 am until sunset. B. The Recreation Assistant’s booth hours are from 8:00 am until 5:00 pm. C. The Recreation Assistant’s booth is open 363 days a year. Exceptions: Thanksgiving and Christmas. D. Recreation Assistant’s duty hours begin at 7:30 am and end at 5:30 pm. 8.A.1 Packet Pg. 228 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: October 1988 PRACTICES AND PROCEDURES MANUAL REVISED: February 2018 REVIEWED: February 2018 SUBJECT: Miscellaneous Duties of the Beach & Water Recreation Assistant PAGE 1 of 1 CATEGORY: Beach and Water NUMBER: BW0005 G:\Practices and Procedures\BW - Beach and Water\BW0005 Parking Attendant Mis. Duties Rev.docx PRACTICE : This policy outlines the miscellaneous duties required of a Recreation Assistant assigned to Beach & Water. PROCEDURE: A. Pick up litter in the vicinity of the booth. B. Post tide times on the bulletin board stationed at the Park Ranger station where applicable. C. Any other duties directed by his /her supervisor. 8.A.1 Packet Pg. 229 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: October 1988 PRACTICES AND PROCEDURES MANUAL REVISED: February 2018 REVIEWED: February 2018 SUBJECT: Issuing Receipts PAGE 1 of 1 CATEGORY: Beach and Water NUMBER: BW0006 G:\Practices and Procedures\BW - Beach and Water\BW0006 Issuing Receipts Rev.docx PRACTICE : This policy outlines for the procedure for issuing a parking receipt. PROCEDURE: A. Every car paying a parking fee must be issued a receipt. The receipt is good at any Collier County beach park for the day it was issued. B. The receipt is to be displayed on the dashboard of the vehicle, date/time face up. C. If a park visitor is presenting a parking receipt for admission, the Recreation Assistant must check the date on the receipt to make sure it is valid. 8.A.1 Packet Pg. 230 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: October 1988 PRACTICES AND PROCEDURES MANUAL REVISED: February 2018 REVIEWED: February 2018 SUBJECT: Leaving the Booth Unattended PAGE 1 of 1 CATEGORY: Beach and Water NUMBER: BW0007 G:\Practices and Procedures\BW - Beach and Water\BW0007 Leaving the Booth Unattended Rev.docx PRACTICE : This policy outlines the procedure to be followed if the Recreation Assistant must leave the booth unattended. PROCEDURE: A. The Recreation Assistant must be in the booth at all times during their assigned shift except to use the restroom, during a thunderstorm, or if there is an emergency in the park that requires his/her attention. B. The Recreation Assistant must notify the Park Ranger on duty when he/she needs to leave the booth to use the restroom so the Park Ranger can attend to the booth and the needs of the public. 8.A.1 Packet Pg. 231 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: October 1988 PRACTICES AND PROCEDURES MANUAL REVISED: February 2018 REVIEWED: February 2018 SUBJECT: Closing Out the Day and Banking PAGE 1 of 1 CATEGORY: Beach and Water NUMBER: BW0008 G:\Practices and Procedures\BW - Beach and Water\BW0008 Closing Out the Day and Banking Rev.docx PRACTICES: This policy outlines the procedure for closing the booth and reconciling the bank. PROCEDURE: A. “Z” out the cash register to get the daily total. B. Remove all monies from the cash register and put them in a bank deposit bag. C. Recreation Assistant will count the parking revenue from his/her shift. D. The Park Ranger on duty will double verify the parking revenue from the shift, as well as the starting bank. E. Recreation Assistant will complete the bank deposit slip, the bank deposit bag, and the parking revenue report form. F. The Park Ranger on duty who verified the revenue will initial all paperwork associated with the deposit and the starting bank. G. Recreation Assistant will prepare the bank for the next shift and secure the bank in the assigned safe or locked cabinet in the Park Ranger office. 8.A.1 Packet Pg. 232 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: October 1988 PRACTICES AND PROCEDURES MANUAL REVISED: February 2018 REVIEWED: February 2018 SUBJECT: Refunds PAGE 1 of 1 CATEGORY: Beach and Water NUMBER: BW0009 G:\Practices and Procedures\BW - Beach and Water\BW0009 Refunds Rev.docx PRACTICES: Collier County Parks and Recreation does not issue refunds for beach parking. PROCEDURE: A. The Recreation Assistant will not give parking fee refunds to park visitors. B. If a park visitor insists on receiving a refund, the Recreation Assistant will refer the park visitor to the Parks and Recreation Administrative Offices, 239-252-4000 8.A.1 Packet Pg. 233 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: October 1988 PRACTICES AND PROCEDURES MANUAL REVISED: February 2018 REVIEWED: February 2018 SUBJECT: Illness or Injuries to a Beach Park Visitor PAGE 1 of 1 CATEGORY: Beach and Water NUMBER: BW0010 G:\Practices and Procedures\BW - Beach and Water\BW0010 Illness or Injury Rev.docx PRACTICE : This practice outlines the procedure Beach Recreation Assistant’s should follow when confronted with an injured or ill park visitor. PROCEDURE: A. The Recreation Assistant will notify the Park Ranger on duty. B. The Recreation Assistant will assess the situation and depending on his/her assessment, refer the visitor to the Collier County Urgent Care Center or call 911. C. The First Aid Kit, located in the booth, is for minor injuries only. D. The Recreation Assistant will not administer any medication. E. The Recreation Assistant will assist the Park Ranger on duty with obtaining any pertinent information pertaining to incident. F. All information will be forwarded to the Supervisor of Park Rangers 8.A.1 Packet Pg. 234 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: October 1988 PRACTICES AND PROCEDURES MANUAL REVISED: February 2018 REVIEWED: February 2018 SUBJECT: Full Parking Lot PAGE 1 of 1 CATEGORY: Beach and Water NUMBER: BW0011 G:\Practices and Procedures\BW - Beach and Water\BW0011 Full Parking Lot Rev.docx PRACTICE : In the event that a parking lot appears to be full, the Parks and Recreation Division will not close the parking lot. Exception is at Vanderbilt Beach Garage (see PR0027). PROCEDURE: A. The Recreation Assistant, if applicable, will advise the Park Rangers on duty that the lot is full. B. The Recreation Assistant advises each car driver stopped at the booth that the lot appears full. C. Cars are permitted to proceed through the lot to see if there are any available spaces (there is a possibility someone will be leaving at that time). D. When the Vanderbilt Beach parking garage is full the Recreation Assistant will change the electronic road sign to state that the lot is full, lower the gates to the parking garage and position the garage closed sign and several cones in front of the entrance to the garage, to signify its closure. E. To promote public safety, the Vanderbilt Beach parking garage will remain closed for 30 minutes or until 30 vehicles have departed, which ever comes first. F. At the conclusion of 30 minutes, or the departure of 30 vehicles, the facility will reopen for vehicles to enter until those spaces vacated are once again full. G. The electronic road sign will be changed to indicate open, garage gates will be raised to the open position and all cones removed from the entrance. H. This procedure is also found in PR0027, Vanderbilt Beach Garage closing policy. 8.A.1 Packet Pg. 235 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: October 1988 PRACTICES AND PROCEDURES MANUAL REVISED: February 2018 REVIEWED: February 2018 SUBJECT: Pets PAGE 1 of 1 CATEGORY: Beach and Water NUMBER: BW0012 G:\Practices and Procedures\BW - Beach and Water\BW0012 Pets Rev.docx PRACTICE : Pets are not allowed at Collier County beach parks with the exception of service animals. PROCEDURE: A. The Recreation Assistant will refuse entrance to any park visitor having a pet, with the exception of a service animal, in their vehicle. B. If the visitor refuses to leave the park, the Recreation Assistant will contact the Park Ranger on duty to ensure compliance. 8.A.1 Packet Pg. 236 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: October 1988 PRACTICES AND PROCEDURES MANUAL REVISED: February 2018 REVIEWED: February 2018 SUBJECT: Disorderly Conduct PAGE 1 of 1 CATEGORY: Beach and Water NUMBER: BW0013 G:\Practices and Procedures\BW - Beach and Water\BW0013 Disorderly People Rev.docx PRACTICE : Recreation Assistants will not get directly involved in any disorderly conduct situations. PROCEDURE: A. Recreation Assistant will call the Sheriff’s Department or the local police department’s non- emergency number, to report incidents or 9-1-1 if warranted. B. After the Sheriff’s Department or local police department has been notified, the Recreation Assistant will call the Park Ranger on duty. C. The Recreation Assistant will assist the Park Ranger on duty with obtaining any pertinent information pertaining to the incident. 8.A.1 Packet Pg. 237 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: October 1988 PRACTICES AND PROCEDURES MANUAL REVISED: February 2018 REVIEWED: February 2018 SUBJECT: Fishing PAGE 1 of 1 CATEGORY: Beach and Water NUMBER: BW0014 G:\Practices and Procedures\BW - Beach and Water\BW0014 Fishing Rev.docx PRACTICE : Collier County Parks and Recreation allows fishing in their beach parks. PROCEDURE: A. The Recreation Assistant, when asked by a park visitor, will let that visitor know that fishing is allowed on the beach. B. The Recreation Assistant will remind those visitors who are fishing to be courteous of other beach goers and monitor their lines, poles, and fishing bait. C. Residents as well as Non-Residents must have a valid fishing license unless they are exempt. 1. Exemptions include: • Any child under 16 years of age. • A Florida resident age 65 or older possessing proof of age and residency. • A Florida resident certified as totally and permanently disabled and possessing a Florida Resident Disabled Person Fishing License. • A Florida resident who is a member of the Armed Forces of the United States, not stationed in Florida but home on leave for 30 days or less, upon submission of orders. • A person observing or filming someone who is fishing but is not assisting in the take in any way. • A disabled veteran or active or reserve duty military service member and his or her immediate family members and an assistant who are participating in a permitted outdoor recreational event, for which the Commission has issued a Military/Disabled Veteran Event License Exemption Permit to the event organizer. 8.A.1 Packet Pg. 238 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: October 1988 PRACTICES AND PROCEDURES MANUAL REVISED: February 2018 REVIEWED: February 2018 SUBJECT: Alcoholic Beverages and Beverages in Glass PAGE 1 of 1 CATEGORY: Beach and Water NUMBER: BW0015 G:\Practices and Procedures\BW - Beach and Water\BW0015 Alc. Beverage & Beverges in Glass Rev.docx PRACTICES: Alcoholic beverages and beverages in glass containers are not permitted in Collier County Beach Parks. PROCEDURE: A. If the Recreation Assistant observes visitors with alcoholic beverages or beverages in glass containers, he/she will remind those visitors that those items are not permitted in Collier County Beach Parks. B. If the visitor does not comply, the Recreation Assistant will notify the Park Ranger on duty. 8.A.1 Packet Pg. 239 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: February 2018 PRACTICES AND PROCEDURES MANUAL REVISED: February 2018 REVIEWED: February 2018 SUBJECT: LEAVE REQUESTS PAGE 1 of 1 CATEGORY: Beach & Water NUMBER: BW 0016 G:\Practices and Procedures\BW - Beach and Water\BW0016 Leave Requests.docx POLICY: Leave requests must be submitted to the Park Ranger Supervisor in writing no later than two weeks prior to the requested leave date(s). PROCEDURE: 1. Park Assistants assigned to the Beach and Water Section of the Parks and Recreation Division requesting leave must complete a Collier County Parks and Recreation Division leave request form and submit it to the Park Ranger Supervisor. 2. Leave may be restricted during season – January – mid May. 3. Exceptions to the leave policy will be permitted for emergencies and certain special circumstances with prior approval. 4. In the event of an unplanned sick leave or emergency, personal contact with a supervisor must be made either by telephone or in person. A leave request will be submitted to the Park Ranger Supervisor immediately upon return to work. 5. These policies are in addition to policies established by Collier County. 8.A.1 Packet Pg. 240 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION PRACTICES AND PROCEDURES MANUAL Table of Contents Category: Fiscal Procedure Number Procedure Name Date Revised AF0001 Cash Handling and Register Operations 1/2019 AF0002 Cashless Processing and Register Operations 1/2019 AF0003 Deposit and Bank Transport Log 1/2019 AF0004 Cash Control Log 1/2019 AF0005 Drop/Change Log 1/2019 AF0006 BCC Receipts 1/2019 AF0007 Credit Cards 1/2019 AF0008 Bank Deposits 1/2019 AF0009 Refunds 1/2019 AF0010 Vending Machine Refunds 1/2019 AF0011 Purchasing of Equipment and Services 1/2019 AF0012 OHV Ticket to Ride 1/2019 AF0013 Cost Center Budget Control 1/2019 AF0014 Budget Monitoring 1/2019 AF0015 Fiscal Monitoring 1/2019 AF0016 Beach Parking Permits 1/2019 AF0017 Commercial Boat Launch Permits 1/2019 AF0018 Recreational Vessel Launch Permits 1/2019 AF0019 Safe Procedures 1/2019 AF0020 Securing of Cash 1/2019 AF0021 Collection of Payment 1/2019 AF0022 Network or Power Outage 1/2019 AF0023 Non-Sufficient Funds (NSF) 1/2019 AF0024 Imprest Funds 1/2019 AF0025 Process for Check Intake and Preventing Non-Sufficient Funds Checks (NSF) 1/2019 AF0026 PCI Compliance Process Customer Credit Card Transactions 1/2019 AF0027 Scholarships 1/2019 AF0028 Active Network Payment Reimbursement 1/2019 AF0029 Gift Cards 1/2019 AF0030 AR Credits on Accounts 1/2019 AF0031 AR Debits on Accounts 1/2019 AF0032 Section 3 Policy 1/2019 AF0033 Courier Pickup 1/2019 AF0034 Special Events 1/2019 8.A.1 Packet Pg. 241 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: June 2006 PRACTICES AND PROCEDURES MANUAL REVISED: December 2015 REVIEWED: January 2019 SUBJECT: Cash Handling and Register Operations PAGE 1 of 4 CATEGORY: Fiscal NUMBER: AF0001 G:\Practices and Procedures\AF - Fiscal\AF0001 Cash Handling and Register Operations.docx PRACTICE: The Division will use Active Net workstations or manual registers for cash handling. The following procedures will insure fiscal responsibility within the Division. PROCEDURE: A. Cash Handling 1. Cashiers utilizing Active Net will verify and sign for a starting bank and complete the Cash Control Log. Cashiers utilizing manual cash registers will also complete the Daily Closing Report (attached) indicating amount of starting bank. 2. If register requires a login, cashier will sign into their register under their name. 3. Cashier will place the starting bank they verified and signed for in the register and prepare to serve patrons for the day. 4. Cashier will not allow others to use his or her register/drawer or sign in criteria. 5. Cashier must secure their drawer and register should they need to step away from the register. 6. Customers will receive a receipt for every paid transaction. 7. Staff members are not permitted to create any transactions for themselves or family members. Personal use transactions must be completed by another staff member. 8. The No Sale Button (not the register key) shall be utilized to open the cash register drawer when a transaction has not taken place. This includes the end of your shift to verify monies taken that day. 9. No monies will be left in cash registers overnight. B. Registers utilizing Active Net 1. A cash drop is recommended once a drawer exceeds $1200.00, excluding the starting bank. If possible a supervisor will verify the amount of the drop. Each cash drop shall be treated as a deposit. Secure monies in the safe and complete the Safe and Bank Transport Log. 2. If a cashiering change is made the new cashier will begin with a new starting bank and the previous cashier will bring their drawer to the office and verify the drawer to the Cash Receipt. It is the cashier’s responsibility to enter any discrepancies (shortage/overage) following the steps outlined in the “How To” available at G:\Active Net\How To’s\Financial\Over~Short Button.docx. Complete, scan and save your deposit slip and Cash Receipt to G:/000Daily Reports - under your 8.A.1 Packet Pg. 242 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: June 2006 PRACTICES AND PROCEDURES MANUAL REVISED: December 2015 REVIEWED: January 2019 SUBJECT: Cash Handling and Register Operations PAGE 2 of 4 CATEGORY: Fiscal NUMBER: AF0001 G:\Practices and Procedures\AF - Fiscal\AF0001 Cash Handling and Register Operations.docx facility. Name the file with the date first (XX-XX-XX format), Deposit Slip or Cash Receipt and your initials. Place the money in a sealed deposit bag with the completed deposit slip. FFIB Bank Bags shall be recorded on the Deposit Bag Sign Out Log. Secure the deposit in the safe and complete the Cash Control Log as well as the Deposit and Bank Transport Log. 3.If change is needed during the day the person responsible for the change will deliver the money in a secure bank bag to the cashier. The cashiers will then count out the matching amount of money from their register and verify the amount with the person delivering the change. The Drop/Change Log AF0005 shall be completed each time a register or bank requires change and monies leave the direct sight of cashier. D.Close out procedures 1.For final closing, the cashier will verify the drawer and balance to the Cash Receipt. It is the cashier’s responsibility to enter any discrepancies (shortage/overage). 2.Complete, scan and save your deposit slip and Cash Receipt to G:/000Daily Reports - under your facility. Name the file with the date first (XX-XX-XX format), Deposit Slip or Cash Receipt and your initials. 3.Send an email to Revenue@collierclerk.com and ParksRevenue@colliergov.net with all Deposit Slips and Cash Receipts for the entire location. 4.The money is placed in a sealed deposit bag with a complete deposit slip and is then secured in the safe. The Cash Control Log and Deposit and Bank Transport Log shall be completed. 5.Supervisor or designees are to review all closing paperwork including deposit slips, credit card receipts and no sale slips. After reviewing, they are to initial the paperwork. DI.Manual Registers 1.A cash drop is recommended once a drawer exceeds $1200.00, excluding the starting bank. A Park Ranger will verify the amount of the drop, complete the Drop/Change Log AF0005 and secure the monies in the safe/bank. 2.If change is needed during the day the person responsible for the change will deliver the money in a secure bank bag to the cashier. The cashiers will then count out the matching amount of money from their register and verify the amount with the person delivering the change. The Drop/Change Log AF0005 shall be completed each time a register or bank requires change and monies leave the direct sight of cashier. 8.A.1 Packet Pg. 243 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: June 2006 PRACTICES AND PROCEDURES MANUAL REVISED: December 2015 REVIEWED: January 2019 SUBJECT: Cash Handling and Register Operations PAGE 3 of 4 CATEGORY: Fiscal NUMBER: AF0001 G:\Practices and Procedures\AF - Fiscal\AF0001 Cash Handling and Register Operations.docx 3.Close out procedures a.At the end of every shift a “Z” report (register) and Batch Settlement (credit card machine) must be generated to determine the day’s total sales. b.The money is placed in a sealed deposit bag with a complete deposit slip and is then secured in the safe. The Deposit and Bank Transport Log shall be completed c.The Daily Closing Report (attached) must be completed with the “Z” tape, Batch Settlement, credit card slips and deposit slip attached. d.The Daily Closing Report and all attachments will be sent to administration on a daily basis. The deposit slip will then be scanned and saved to the G Drive and emailed to finance. 8.A.1 Packet Pg. 244 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: June 2006 PRACTICES AND PROCEDURES MANUAL REVISED: December 2015 REVIEWED: January 2019 SUBJECT: Cash Handling and Register Operations PAGE 4 of 4 CATEGORY: Fiscal NUMBER: AF0001 G:\Practices and Procedures\AF - Fiscal\AF0001 Cash Handling and Register Operations.docx 8.A.1 Packet Pg. 245 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: August 2018 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Cashless Processing and Register Operations PAGE 1 of 1 CATEGORY: Fiscal NUMBER: AF0002 G:\Practices and Procedures\AF - Fiscal\AF0002 Cashless Processing and Register Operations.docx PRACTICE: The Division will use Active Net workstations or manual registers for processing transactions. The following procedures will insure fiscal responsibility within the Division. PROCEDURE: A.Register Operations 1.Cashiers utilizing Active Net will sign into their register under their name. 2.Cashier will not allow others to use his or her register/drawer or sign in criteria. 3.Cashier must secure their drawer and register should they need to step away from the register. 4.Customers will receive a receipt for every paid transaction. 5.Staff members are not permitted to create any transactions for themselves or family members. Personal use transactions must be completed by another staff member. 6.The No Sale Button (not the register key) shall be utilized to open the cash register drawer when a transaction has not taken place. This includes the end of your shift to verify credit card receipts taken that day. B.Close out procedures 1.For final closing, the cashier will verify the credit card receipts and balance to the Cash Receipt Report 2.Scan and save your Cash Receipt to G:/000Daily Reports - under your facility. Name the file with the date first (XX-XX-XX format), Cash Receipt and your initials. 3.Send an email to Revenue@collierclerk.com and ParksRevenue@colliergov.net with all the Cash Receipts for the entire location. 4. Supervisor or designees are to review all closing paperwork including, credit card receipts. After review initial the paperwork. 8.A.1 Packet Pg. 246 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: August 2010 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Safe Activity and Bank Transport Log PAGE 1 of 1 CATEGORY: Fiscal NUMBER: AF0003 G:\Practices and Procedures\AF - Fiscal\AF0003 Deposit and Bank Transport Log.docx Deposit and Bank Transport Log Safe Drop Date Safe Drop Time Name of Person Bag Number/description Amount Transported to Bank By Transport Date 8.A.1 Packet Pg. 247 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: August 2010 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Cash Control Log PAGE 1 of 1 CATEGORY: Fiscal NUMBER: AF0004 G:\Practices and Procedures\AF - Fiscal\AF0004 Cash Control Log.docx Cash Control Log OPENING TIME DEPOSIT AMOUNT BANK AMOUNT IN OUT DELIVER'S/ (VERIFICATION) SIGNATURE RECEIVER'S/ (CASHIER'S) SIGNATURE Cashier 1 X Cashier 2 X Cashier 3 X Cashier 4 X Cashier 5 X Cashier 6 X Cashier 7 X CLOSING TIME DEPOSIT AMOUNT BANK AMOUNT IN OUT DELIVER'S/ (CASHIER'S) SIGNATURE RECEIVER'S/ (VERIFICATION) SIGNATURE Cashier 1 X Cashier 2 X Cashier 3 X Cashier 4 X Cashier 5 X Cashier 6 X Cashier 7 X TOTAL DEPOSIT: *If the deliverer and the receiver are the same person, they must sign both signature columns (deliverer and receiver). 8.A.1 Packet Pg. 248 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: January 2013 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Drop/Change Log PAGE 1 of 1 CATEGORY: Fiscal NUMBER: AF0005 G:\Practices and Procedures\AF - Fiscal\AF0005 Drop-Change Log.docx Drop/Change Log Date Time Amount Taken to Bank/Safe Bag Number (if applicable) Requested By Transported to Bank/Safe By Time Returned Delivered By Verified By 8.A.1 Packet Pg. 249 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: October 2007 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: BCC Receipts PAGE 1 of 1 CATEGORY: Fiscal NUMBER: AF0006 G:\Practices and Procedures\AF - Fiscal\AF0006 BCC Receipts.docx PRACTICE : Board of Collier County (BCC) Receipts shall be utilized when collecting fees and no cash register is available or during a power/network outage. PROCEDURE: A.BCC Receipts are sequentially numbered and may be obtained from the Division’s Operations staff in the Administration office through a sign out process and kept in a secure location. B.BCC receipts forwarded to finance will be filled out completely to include: Customer name and address Date, check number if applicable Description of transaction with appropriate dates, Fund, cost center, object code, whether cash or check and amount Signature of employee completing receipt C.The white copy of the receipt is given to the customer, the pink and blue copies stay with the location initiating the transaction. However, if used within the fiscal section the blue copy is sent to finance with necessary backup. D.In the event a BCC Receipt must be voided, all three copies of the receipt will be kept at the individual center with daily receipts 8.A.1 Packet Pg. 250 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: October 2007 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Credit Cards PAGE 1 of 1 CATEGORY: Fiscal NUMBER: AF0007 G:\Practices and Procedures\AF - Fiscal\AF0007 Credit Cards.docx Collier County Parks and Recreation accepts credit cards, Park & Rec gift cards, Apple pay, and Android pay as payment for applicable fees. PROCEDURE: A.Utilizing Active Net 1.Customer signs a receipt and receives a copy of the receipt. 2.Accepts Master Card, Visa, American Express, Discover, Parks & Rec gift card, Apple pay and Android pay. B.Utilizing standalone device (not connected to Active Net) 1.If transaction is less than $25, customer receives a receipt without a signature. 2.If transaction is greater than $25, customer signs the receipt and receives a copy of the receipt. 3.Accepts Master Card, Visa, American Express, Discover C.Patrons may not charge additional funds to their card in order to receive cash back. D.If using an EMV (chip reader) credit card machine, the patron is responsible for swiping or inserting their credit card. E.Signed receipts are filed and saved at the respective cost center location for five years. F. See also AF0026 – PCI Compliance. PRACTICE: 8.A.1 Packet Pg. 251 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: October 2007 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Bank Deposits PAGE 1 of 1 CATEGORY: Fiscal NUMBER: AF0008 G:\Practices and Procedures\AF - Fiscal\AF0008 Bank Deposits.docx PRACTICE : Excluding the approved “starting bank”, Revenues collected in EXCESS of $100.00 must be deposited in a bank within two business days. All deposits exceeding the approved limits must be made within two business days of close of business (Business day is any day Monday – Friday excluding holidays). Deposits are to be taken directly to the bank by way of Park staff, courier or Clerk’s satellite office. Deposits should never be taken home by employees for overnight safe keeping. PROCEDURE: A. Facilities making direct deposits to a bank will have two (2) part deposit slips with the facility location imprinted on the deposit slip. B. Deposit slips will be filled out completely totaling cash and listing checks being deposited. Initial the deposit slip. C. Deposit bags are sequentially numbered and may be obtained from the department’s Fiscal staff in the Administration office using the Fiscal Deposit Bag Sign Out Log. Bags shall remain in sequential order in a secure location. D. Complete the deposit bag listing the bag number on the deposit slip. (For help see also “How To’s” on the G Drive in the Active Net Folder). FFIB deposit bags shall be logged on the Deposit Bag Sign Out Log. E. The deposit slip will be submitted to the bank with the deposit monies. The bank retains the white copy and verifies deposit with the Clerks Finance Office. F. If the yellow copy of the deposit slip is returned, it will be kept on file. G. A “Deposit & Bank Transport Log” (AF0005) needs to be completed when deposits are placed into and or removed from the safe. The log is to remain by the safe. 8.A.1 Packet Pg. 252 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: October 2007 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Refunds PAGE 1 of 4 CATEGORY: Fiscal NUMBER: AF0009 G:\Practices and Procedures\AF - Fiscal\AF0009 Refunds.docx PRACTICE : It is the policy of the Parks and Recreation Division to provide a 100% credit or refund (your choice) to anyone who makes a WRITTEN request before the start of the second class. Requests received after the second class will entitle participants to a prorated refund. Prorated refunds will be based on the number of classes remaining at the time the application for refund is made. This offer does not include adult sport leagues or supplies purchased for the class. A 10% transaction fee may be applied to refunds. Fitness and Pool memberships are not subject to refund unless accompanied by verified and accepted documentation. PROCEDURE: A. The Parks and Recreation Request for Refund Form (Attachment) must be completed for all refunds (does not apply to internal adjustments) and filed with the nightly closeout paperwork. B. Staff can refund cash not to exceed $12.00 for same day cash transaction with prior supervisor’s approval. C. Refunds for same day transactions in excess of $12.00 at Sun-N-Fun Lagoon may only be refunded with supervisor or designee’s approval. D. If the registration fee was paid by cash or check, the fee will be refunded in the form of a check issued by the Finance Department. The check will be mailed to the address provided to the participant on the refund request form - ensure that the address is the same in Active Net. Inform the customer that the refund could take up to four weeks. 1. To refund cash/check payments, other than same day transactions, you must first put the refund amount as a credit on the person’s account in Active Net. Complete the Finance Request for Refund Form (Attachment). Complete all entries on bottom two thirds of the form. DO NOT make entries above the dotted line on the form. Attach any receipts from Active Net (i.e. Withdrawal Confirmation or Rental Cancellation). Completed forms are to be turned into Operations staff to allow forwarding to finance to refund moneys requested. 2. When completing refund requests, DO NOT use minor children’s names on the form. Use parent or guardian’s names from the registration form, as checks will not be issued to minor children. E. If the registration fee was paid by credit card, the refund will be credited to the same credit card from which the payment was made. If unable to refund to the same credit card, follow check refund procedures. F. If the patron requests a refund after the first class has taken place but prior to the start of the second class, a 100% refund will be given minus the potential transaction fee. These refunds are to be processed by Operations Staff with the submission of the Withdrawal Request Form, saved in the Forms folder. 8.A.1 Packet Pg. 253 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: October 2007 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Refunds PAGE 2 of 4 CATEGORY: Fiscal NUMBER: AF0009 G:\Practices and Procedures\AF - Fiscal\AF0009 Refunds.docx G. Transaction Fee 1. The 10% transaction fee will not be applied to refunds where a. The Division has cancelled the activity or reservation. b. The participant can no longer participate in the activity due to medical reasons. c. Facility rental had to be cancelled due to weather (1) Patron must notify staff within 48 hours of the rental date 2. All other refunds may be assessed the 10% transaction fee. 8.A.1 Packet Pg. 254 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: October 2007 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Refunds PAGE 3 of 4 CATEGORY: Fiscal NUMBER: AF0009 G:\Practices and Procedures\AF - Fiscal\AF0009 Refunds.docx 8.A.1 Packet Pg. 255 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: October 2007 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Refunds PAGE 4 of 4 CATEGORY: Fiscal NUMBER: AF0009 G:\Practices and Procedures\AF - Fiscal\AF0009 Refunds.docx 8.A.1 Packet Pg. 256 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: October 1997 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Vending Machine Refunds PAGE 1 of 1 CATEGORY: Fiscal NUMBER: AF0010 G:\Practices and Procedures\AF - Fiscal\AF0010 Vending Machine Refunds.docx PRACTICE : Monies lost in vending machines at Parks and Recreation facilities will be refunded to patrons by the current contractor responsible for the machines. PROCEDURE: A. When a patron loses money in a vending machine at a Parks and Recreation facility, he/she may contact the vendor directly. B. Staff shall not contact the vendor on behalf of the patron. 8.A.1 Packet Pg. 257 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: August 2007 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Purchasing Equipment and Services PAGE 1 of 3 CATEGORY: Fiscal NUMBER: AF0011 G:\Practices and Procedures\AF - Fiscal\AF0011 Purchasing of Equip. and Services.docx PRACTICE : Collier County Parks and Recreation will follow the County’s established Procurement Ordinance as set by the Procurement Services Division. It is the intent of this policy, to provide a simple outline for Parks and Recreation staff; and to identify the internal point of contact for Procurement coordination. PROCEDURE: To purchase, rent or lease any commodity or contract for service, the following procedures will be followed: A. Staff must determine whether the purchase may be made with a P-card or a Purchase Order. B. If the P-card is utilized, staff must adhere to Purchasing Policy Chapter 5808 and the following: 1. Obtain written pre-approval of purchase from the Supervisor. 2. Review current credit limit on P-card. i. If the purchase is over the credit limit; contact the Operations Analyst to review the purchase before requesting a limit increase from the Procurement Services Division. 3. Shall the purchase involve services, staff must ensure services/labor are complete and are acceptable to County standards before using the P-card to make a payment. 4. Items purchased shall be immediately available. If items cannot be delivered within ten (10) business days, the order (or part thereof) must be canceled and resubmitted when the product is available for immediate delivery. The only exception within the Procurement Ordinance are dues and memberships, insurance, maintenance agreements, subscriptions, travel arrangements, postage and other purchases as prescribed by the Department of Financial Services through their Administrative Rules. 5. Staff must obtain the total cost of the order from the vendor including shipping before the order is placed. 6. Staff must advise the vendor not to bill the P-card until the order is ready to be shipped and an itemized receipt must be provided. C. If a PO is utilized: A completely filled out “Request for Purchase Order” form will be submitted to the requester’s supervisor and Manager for approval before goods or services are purchased. If said request is approved, the Manager/requestor will submit the approved “Request for Purchase Order” form to the appropriate Fiscal Technician. 1. Procurement procedures must be adhered to in order for any purchasing request to be entered into SAP. All purchases must serve a valid public purpose. Collier County’s Procurement Ordinance is available for reference on the County’s Procurement Services Division intranet site. All purchases can also be coordinated through the Parks and Recreation Operations Analyst. 8.A.1 Packet Pg. 258 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: August 2007 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Purchasing Equipment and Services PAGE 2 of 3 CATEGORY: Fiscal NUMBER: AF0011 G:\Practices and Procedures\AF - Fiscal\AF0011 Purchasing of Equip. and Services.docx 2. A current copy of the vendor’s insurance is required for any vendor who will be performing the required work on county property. In many cases, insurance is also required for instructors. 3. All purchase requests, regardless of dollar amount, require supporting justification or documentation prior to being entered into SAP. This includes County bid #’s, State Contract numbers and contract certification page, or copies of any other allowable Florida city or county contract. Please discuss contract purchases with the Parks and Recreation Operations Analyst. 4. Purchasing or replacing items over the $1,000 threshold require capital funds and the completion of a Fixed Asset form online. D. There are three kinds of purchase orders. 1. Regular purchase orders are for one-time purchases. All merchandise does not have to be received at the same time. 2. Blanket purchase orders are for use throughout the fiscal year for specified products from a given vendor. 3. Framework purchase orders are primarily used for reoccurring charges and automatic payments made by finance. E. Purchases, rentals, leases or contract for services require quotes. When quotes are requested, each vendor must be presented with the same description or specifications. Quotes should first be obtained from vendors on contract or on the list of vendors kept by the Procurement Services Division. This process can be coordinated through the Parks and Recreation Operations Analyst. 1. Up to $3000 requires at least one quote. Although only one quote is required, it is in the best interest of the County that three quotes are obtained for most all items of any value where a better price could be obtained. It is the policy of the county to purchase from the vendor who is best qualified and offers the best price unless otherwise justified. 2. $3000.01 to $50,000 requires three written quotes. 3. Formal competitive bids are required for all purchases over $50,000. 4. Sole/Single Source Vendors: If wishing to purchase from a “sole or single source” vendor, justification must be furnished substantiating the fact that this vendor is indeed the only source for this product or service. Purchasing or replacing items over the $1,000 threshold. Justification must always include a letter from the vendor claiming sole or single source. This process can be coordinated through the Parks and Recreation Operations Analyst and requires the signature of the Division Director for approval. F. After the Fiscal Technician receives the request for Purchase Order and all supporting documentation from the Manager/requestor, the Fiscal Technician will process the request through SAP. The request is then routed through SAP to the Procurement Services Division or, in the case of software, computers or communication equipment, it will first go to Information Technology and then to Procurement. 8.A.1 Packet Pg. 259 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: August 2007 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Purchasing Equipment and Services PAGE 3 of 3 CATEGORY: Fiscal NUMBER: AF0011 G:\Practices and Procedures\AF - Fiscal\AF0011 Purchasing of Equip. and Services.docx 1. After the request is approved by Procurement, a purchase order number and a copy of the purchase order will be furnished to the original requestor by the Fiscal Technician. 2. It is the responsibility of the requester to provide the vendor with a hard copy of the purchase order unless otherwise coordinated through the Parks and Recreation Operations Analyst. G. It is the responsibility of the requestor to place the order for the merchandise only after a Purchase Order has been provided. It is county policy that orders on bid, state contract, or any other contract, be done in writing. Any purchase under a state contract must be coordinated through the Parks and Recreation Operations Analyst as additional documentation is required. H. Collier County does not pay sales tax. A copy of the county’s sales tax-exempt form is available to present to any vendor. Contact the Parks and Recreation Operations Analyst or Fiscal Technician to obtain a copy. I. Upon receipt of order, the requestor or other delegated employee will check that merchandise/service is received in perfect condition and that merchandise/service is accounted for. 1. The requestor will then sign and date the receiving invoice, sales slip, cash register tape, packing slip, etc. All signatures must be legible (or printed if necessary) and dated the date merchandise is received and service completed. 2. If the invoice is routed through the Dolphin system; the requester’s electronic approval is sufficient to process the invoice. 3. All items on the receiving documentation must be self-explanatory if not already explained on the purchase order itself. 4. All receiving documentation must be signed and submitted to the appropriate Fiscal Technician in a timely manner in order to be processed for payment. 8.A.1 Packet Pg. 260 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: October 2018 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: OHV (Off-Highway Vehicle) Ticket to Ride PAGE 1 of 2 CATEGORY: Fiscal NUMBER: AF0012 G:\Practices and Procedures\AF - Fiscal\AF0012 OHV Ticket to Ride.docx PRACTICE : The purpose of this procedure is to define the process of distributing OHV “Ticket to Ride” vouchers to Collier County Citizens. For this procedure, an OHV is defined as an All-Terrain Vehicle (ATV), a Recreational Off- Highway Vehicle (ROV), otherwise known as a “side by side” and an Off-Highway Motorcycle (OHM), all as defined by Florida State Statute. PROCEDURE: A. Participants: 1. Collier County residents age 18 years and older are limited to a maximum of 2 tickets per week. Proof of Collier County residency required (valid Driver’s license). Tickets are non- transferrable. 2. Tickets are only valid for 90 days from the date of issue. 3. Participants shall pay the vendor any amount over $20 toward the ticket purchase. B. County obligations: 1. Provide tickets to Collier County residents age 18 years and older. 2. Reimburse participating Vendors for tickets used by Collier County residents at a value of $20 per voucher/pass within 45 days from the date of the invoice. 3. Monitor ticket costs and tickets to ensure that the total allotment does not exceed the annual interest earned each calendar year during the term of the agreement. C. Vendor obligations: 1. Provide Collier County tickets in consecutive numerical order for Collier County to distribute at Max Hasse Community Park. 2. Provide a statement listing the tickets (sequentially numbered) delivered to Contract Manager/designee. 3. Validate each ticket when received and return ticket to Collier County Parks & Recreation Division monthly, with a list of original tickets (numbered in sequence) for reimbursement. 4. Collect any amount due in excess of the $20 voucher directly from the Participant. 8.A.1 Packet Pg. 261 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: October 2018 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: OHV (Off-Highway Vehicle) Ticket to Ride PAGE 2 of 2 CATEGORY: Fiscal NUMBER: AF0012 G:\Practices and Procedures\AF - Fiscal\AF0012 OHV Ticket to Ride.docx D. Vouchers 1. Vouchers will be issued from participating ATV locations in consecutive numerical order for Collier County to distribute at Max Hasse Community Park. They will be hand delivered to the Contract Manager at CCPRD Administration. The tickets will be accompanied by a statement listing the tickets (sequentially numbered) that were delivered to Contract Manager/designee. 2. Vouchers will be sequentially numbered. They will be added to a log and stored in the safe at CCPRD Administration. 3. A representative from Max Hasse Community Park will retrieve the vouchers from the Contract Manager at CCPRD Administration and will sign a log for the vouchers received. E. Distribution of Tickets 1. Staff will enter each voucher onto the spreadsheet saved in G:ATV/Ticket to Ride 2. Staff will also enter all required information into a weekly voucher log that will be placed into a working binder. 3. Both spreadsheets and Voucher Logs will be completed on a per need basis and there will be a new one for each week. Weeks will begin on Saturday and end on Friday. 4. Completed weekly voucher logs will be scanned and saved in G:ATV/Ticket to Ride on Saturday. 5. Vendor will submit an invoice for all Collier County residents who redeemed vouchers on admission on the first of every month for the preceding month. 6. Each invoice must also be accompanied by proof of purchase (transaction/receipt number). 7. Parks and Recreation staff will reimburse participating Vendors for tickets used by Collier County residents at a value of $20 per ticket/pass. 8.A.1 Packet Pg. 262 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: September 2007 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Cost Center Budget Control PAGE 1 of 1 CATEGORY: Fiscal NUMBER: AF0013 G:\Practices and Procedures\AF - Fiscal\AF0013 Cost Center Budget Control.docx PRACTICE : All cost centers must stay within appropriated budget. Managers are ultimately responsible and will be required to approve all expenditures in SAP through the “workflow” process. Managers are the final approvers within this process. PROCEDURE: A. Prior to approving any expenditure in SAP, the responsible manager is required to verify that sufficient monies are “available” (that is, neither encumbered nor spent) within the cost center’s budget. 8.A.1 Packet Pg. 263 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: January 2013 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Budget Monitoring PAGE 1 of 1 CATEGORY: Fiscal NUMBER: AF0014 G:\Practices and Procedures\AF - Fiscal\AF0014 Budget Monitoring.docx PRACTICE : The Operations Manager or assigned designee is responsible for monthly monitoring of all cost centers’ expenditures and revenues to insure that financial objectives are being achieved. This includes but is not limited to running monthly reports in SAP and Active Net, site visits, and meetings with division liaisons from Finance, Budget, and Purchasing as needed. PROCEDURE: A. Each month the Operations Manager or assigned designee reviews summaries from SAP for each cost center and checks expenditures and revenues for period and yearly totals. These reports are reviewed with respective “management” of the cost center and action plans developed as necessary to ensure each is “on plan.” 8.A.1 Packet Pg. 264 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: September 2007 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Fiscal Monitoring PAGE 1 of 1 CATEGORY: Fiscal NUMBER: AF0015 G:\Practices and Procedures\AF - Fiscal\AF0015 Fiscal Monitoring.docx PRACTICE : Parks and Recreation has fiscal staff provide oversight of divisional revenues and expenditures to assure compliance with proper accounting and procurement practices as determined by BCC and Clerks Finance Department. PROCEDURE: A. Revenues: 1. Operations staff will verify concessionaire reports by location and post to a monthly spreadsheet. Managers monitor monthly revenue flow against revenue budgets. B. Expenditures: 1. Fiscal staff verifies accuracy of purchase order requests and purchasing card transactions from divisional staff and ensures that sufficient funds are available in applicable cost centers. Assures that the purchase is in compliance with fiscal and purchasing practices by BCC and process goods receipt. 2. Fiscal staff audits divisional invoices and submits to Finance for payments. C. Capital Projects: 1. The Project Manager along with Operations staff is responsible for proper processing of all purchase orders and invoices relating to all Capital Projects for the Parks and Recreation Division. D. Cost Center Reviews 1. The Operations Manager or assigned designee will conduct site visits to Community/Regional parks, ensuring that all Policies and Procedures are being properly followed. All deficiencies will be noted and brought to Managements attention and/or other appropriate personnel with the exception of such deficiencies being corrected in an appropriate predetermined time frame. At any time the Operations Manager may initiate formal corrective measures with the appropriate manager of individual section following Human Resources guidelines for corrective action. 8.A.1 Packet Pg. 265 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: October 2007 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Beach Parking Permits PAGE 1 of 3 CATEGORY: Fiscal NUMBER: AF0016 G:\Practices and Procedures\AF - Fiscal\AF0016 Beach Parking Permits.docx PRACTICE : Per BCC approval 10/24/17 11.E, beach facilities parking permits shall be issued to residents of Collier County, Florida. PROCEDURE: The following are requirements that shall be met in order for individuals to receive a Collier County Beach Parking Permit. A. Full Time Resident 1. PRIVATE VEHICLE: Must present (1) valid Florida Driver’s License or a Voter’s Registration Card displaying a Collier County residence address, and (2) a valid vehicle registration displaying a Collier County residence address. Both of these documents must be original, and must display the same name and same Collier County residence address. 2. LEASE VEHICLE (long term): Must present (1) valid Florida Driver’s License or a Voter’s Registration Card displaying a Collier County residence address and (2) Vehicle Registration displaying a Collier County residence address. If registration doesn’t have resident’s name, the Lease Agreement indicating resident’s name may be used. Depending on the lease company, the lease agreement may have a different address, but Vehicle Identification Number (VIN) # must be verified; this may be done by use of the insurance card with the resident’s name. 3. COMPANY VEHICLE: (may or may not be registered in Collier County). Must present (1) valid Florida Driver’s License displaying a Collier County address, and (2) the vehicle registration, (3) a letter from employer on company letterhead identifying the vehicle and stating employee may use vehicle for personal use. (4) Voter’s Registration card or current Collier County property tax bill displaying resident’s name. 4. NEW VEHICLES: Must present (1) valid Florida Driver’s License displaying a Collier County residence address (2) “Notification of Transfer of Plate” may be used in lieu of a vehicle registration, same name and address as driver’s license. If the tag is temporary, a permit cannot be issued until receipt of the permanent registration. B. Part Time Resident – Collier County Property Owner 1. PRIVATE VEHICLE: Must present (1) valid Driver’s License, (2) valid Vehicle Registration – both must display same name, (3) copy of proposed or current Collier County property tax bill – same name as other two documents. Current (within 3 months) legal document may be used in place of the tax bill – i.e. warranty deed. All three documents must display the property owner’s name. 8.A.1 Packet Pg. 266 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: October 2007 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Beach Parking Permits PAGE 2 of 3 CATEGORY: Fiscal NUMBER: AF0016 G:\Practices and Procedures\AF - Fiscal\AF0016 Beach Parking Permits.docx 2. LEASE VEHICLE – (long term): Must present (1) valid Driver’s License, (2) valid Vehicle Registration and if registration doesn’t have resident’s name, the Lease Agreement indicating resident’s name may be used. Depending on the lease company, the lease agreement may have a different address, but Vehicle Identification Number (VIN) # must be verified; this may be done by use of the insurance card displaying the resident’s name. (3) current Collier County property tax bill or deed (within 3 months). All three documents must display the property owner’s name. 3. COMPANY VEHICLE – registered out of County/State: Must present (1) valid Driver’s License, (2) Vehicle Registration and (3) letter from employer on company letterhead stating that person has use of vehicle for personal use, (4) current Collier County property tax bill or deed (within 3 months) indicating ownership of property in Collier County. All documents must display the property owner’s name. 4. RENTAL VEHICLE – Must present (1) Valid Driver’s License (2) Vehicle rental agreement, (3) current Collier County property tax bill or deed (within 3 months) indicating ownership of property in Collier County. All three documents must display the property owner’s name. 5. DEALER PLATES - Must present (1) valid Driver’s License (2) Vehicle Registration (3) letter from dealership on company letterhead indicating resident may use vehicle for personal use (4) current Collier County property tax bill or deed (within 3 months). Collier County property owners operating a vehicle bearing a Dealer’s License Plate shall be issued one Beach Parking Permit per property yearly. Property owner must present above documents to NCRP Exhibit Hall and complete the Beach Parking Permit application. C. Mobile Homes: 1. FULL TIME RESIDENT: Must present (1) valid Florida Driver’s License displaying a Collier County residence address or a Voter’s Registration Card displaying a Collier County residence address, and (2) Valid vehicle registration. These documents must display the same name and same Collier County residence address. 2. PART TIME RESIDENT: Must own the property the mobile home is on. Must present (1) valid Driver’s License, (2) valid Vehicle Registration, (3) current Collier County property tax bill or deed (within 3 months) indicating ownership of property in Collier County. All documents must display the property owner’s name. D. Parking Areas 1. The beach parking permit is valid at any Collier County or City of Naples beach facility parking lot or beach access location. 8.A.1 Packet Pg. 267 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: October 2007 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Beach Parking Permits PAGE 3 of 3 CATEGORY: Fiscal NUMBER: AF0016 G:\Practices and Procedures\AF - Fiscal\AF0016 Beach Parking Permits.docx E. Placement of Beach Parking Permit 1. Permit must be permanently affixed to the inside lower left corner of the windshield to be valid. F. Requirements for Issuance - Prior to issuing a Beach Parking permit, staff shall follow the following procedures. 1. Verify appropriate documents. 2. Check expiration dates. 3. Stamp the reverse side of the vehicle registration with the “beach permit issued” stamp, write the date issued, permit number, initials of location and staff issuing the permit. 8.A.1 Packet Pg. 268 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: September 2007 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Commercial Vessel Permits PAGE 1 of 2 CATEGORY: Fiscal NUMBER: AF0017 G:\Practices and Procedures\AF - Fiscal\AF0017 Commercial Boat Launch Permit.docx PRACTICE: Annual Commercial Launch Permits are required for any commercial activity conducted at all Collier County boat launch facilities. The sale of Annual Commercial use permits at County boat ramps – not valid at City or State launch facilities. Two types of permits are available for purchase for Commercial use: • $100.00 and an $8.00 per motorized vessel and $4.00 per non-motorized launch fee. • $100.00 “pick up” for commercial use not launching boats only “picking up” at the dock. This permit is the same as the $100.00. No launch fee is required as the vessel did not launch at the park. PROCEDURE: A. Permits are valid for the calendar year (January-December), and are not prorated. All commercial permits are issued from NCRP Exhibit Hall. B. A log is kept of permits issued (permit #, date, name, address, license tag number, and amount paid). C. Customer presents valid business tax receipt and vehicle registration(s) for each permit purchased. D. Customer completes an application form. Staff completes the application by entering the permit number and stamping either the tow vehicle registration or the vessel registration for “pick-up”at dock” permits. E. The application is filed in a log book kept at NCRP Exhibit Hall. F. Permit is attached to the right rear bumper of the vehicle. G. End of year unused permits and log is audited/reconciled. All permit numbers must be accounted for as each represents money. H. Charter captains not launching their vessel at the facility but picking up clients must have a $100.00 permit affixed to the vessel near the registration numbers. 8.A.1 Packet Pg. 269 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: September 2007 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Commercial Vessel Permits PAGE 2 of 2 CATEGORY: Fiscal NUMBER: AF0017 G:\Practices and Procedures\AF - Fiscal\AF0017 Commercial Boat Launch Permit.docx . 8.A.1 Packet Pg. 270 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: September 2007 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Recreational Vessel Launch Permits PAGE 1 of 2 CATEGORY: Fiscal NUMBER: AF0018 G:\Practices and Procedures\AF - Fiscal\AF0018 Recreational Boat Launch Permits.docx PRACTICE : Recreational Vessel Launch permits for non-commercial use at County boat ramps are not valid at City or State launch facilities. This permit is not restricted to residents of Collier County. Recreational permits are available for motorized and non-motorized vessels. PROCEDURE: A. Permits are valid for one (1) year from the month of issue. Motorized vessel permits are $100.00 and Non-Motorized Vessel Permits are $50. B. Rangers distribute permits at the beginning of the year to facilities issuing them. Location staff sign the “permit delivery” sheet to acknowledge receipt of the permits being issued to their location at time of delivery. Permit delivery sheets and a master log of permits issued each location are maintained by the Park Ranger Supervisor. C. A log, containing the launch permit number, date, name, address, trailer tag number and amount paid, shall be maintained at each issuing location. D. To be eligible for a permit, a current trailer registration is required for motorized vessels and a current vehicle registration is required for non-motorized vessels. E. Staff stamps/inscribes reverse side of trailer or vehicle registration, indicating permit number, date issued, location of issuance and initials. F. Month of purchase on permit is punched to indicate the month of expiration. G. Motorized Vessel Permits are placed on the right side of trailer winch post, rear to front view. Non- Motorized Vessel permits are placed on the right rear bumper of the transport vehicle. H. At the end of the year unused permits and logs are collected by Rangers from the issuing locations. The amount of permits and the date of their collection are added to the master log of permits issued maintained by the Park Ranger Supervisor for audit/reconciling purposes. I. All permit numbers must be accounted for as each permit represents money. 8.A.1 Packet Pg. 271 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: September 2007 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Recreational Vessel Launch Permits PAGE 2 of 2 CATEGORY: Fiscal NUMBER: AF0018 G:\Practices and Procedures\AF - Fiscal\AF0018 Recreational Boat Launch Permits.docx 8.A.1 Packet Pg. 272 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: September 2007 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Safe Procedures PAGE 1 of 1 CATEGORY: Fiscal NUMBER: AF0019 G:\Practices and Procedures\AF - Fiscal\AF0019 Safe Procedures.docx PRACTICE : All Parks and Recreation facility safes will remain locked at all times when not in use. PROCEDURE: A. The safe must remain locked and secured both during and after business hours. At no time should the safe remain unlocked. B. Only designated staff listed on location’s imprest funds shall have access to the safe. 1. The custodian and sub-custodian(s) shall have access to both the top and bottom part of the safe. 2. Cashiers shall have access to the bottom part of the safe. C. For safes located in the Admin building access is limited to designated staff only. D. After use, ensure that the dial is turned to clear out the combination. 8.A.1 Packet Pg. 273 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: September 2007 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Securing of Cash/Checks PAGE 1 of 1 CATEGORY: Fiscal NUMBER: AF0020 G:\Practices and Procedures\AF - Fiscal\AF0020 Securing of Cash.docx PRACTICE : Cash and/or checks must be kept in a secure manner to insure the Parks and Recreation Divisions revenues are safe from pilferage. PROCEDURE: A. All cash monies or checks (including employee checks) that are received at any facility within the Parks and Recreation system must immediately be secured (locked) to protect these funds from pilferage. If monies cannot be placed into the cash register for any reason all proceeds should immediately be locked into the facilities safe. 8.A.1 Packet Pg. 274 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: September 2007 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Collection of Payment PAGE 1 of 1 CATEGORY: Fiscal NUMBER: AF0021 G:\Practices and Procedures\AF - Fiscal\AF0021 Collection of Fees.docx PRACTICE : Fees for programs, memberships and facility bookings will be collected within Active Net. PROCEDURE: A. Drop-in programs require fees that must be paid prior to each class. B. Memberships must be paid for at time of registration. C. Participants registering for programs or renting facilities must pay at time of registration or be put on a payment plan approved by Operations Staff. D. An individual may pay for another account holder in Active Net. Upon checkout, choose the account of the adult that is responsible for payment as the payer. 8.A.1 Packet Pg. 275 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: December 2004 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Network or Power Outage PAGE 1 of 1 CATEGORY: Fiscal NUMBER: AF0022 G:\Practices and Procedures\AF - Fiscal\AF0022 Network or Power Outage.docx PRACTICE : In the event of a power outage or Active Net is unavailable for use to conduct daily business, the following steps shall be taken. PROCEDURE: A. Registers utilizing Active Net 1. If Active Net is not working activity registrations, facility bookings and memberships shall not be processed. a. At aquatic locations, cashiers can continue to take POS transactions by utilizing BCC receipts. Monies collected will be kept in a secure locked location and there shall be oversight by additional staff. b. In the event of a power outage (1) There shall be a 10-minute battery back up on all computers with Active Net installed that operate as a Front Desk computer. (2) The cashier should close down as they would at the end of their shift. These steps are outlined in AF0001. 2. Once Active Net is back up and running all information manually collected will then be entered into the system. B. Manual Registers at Beach Locations 1. In the event of a power outage a. There should be a 10-minute battery back up on all manual registers. b. The cashier shall run a “Z” tape and Batch Settlement. c. A park ranger shall deliver the cash register key to the location so that business can resume. Cashiers will use manual receipts. The starting and ending receipt number for the day is to be logged on the closing report. d. Cashier is to follow close out procedures outlined in AF0001. 8.A.1 Packet Pg. 276 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: September 2007 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Non-Sufficient Funds - NSF PAGE 1 of 1 CATEGORY: Fiscal NUMBER: AF0023 G:\Practices and Procedures\AF - Fiscal\AF0023 Non-Sufficient Funds (NSF).docx PRACTICE : The collection of NSF amounts due will be processed online. PROCEDURE: A. The bank notifies Finance of returned check; Finance sends a certified letter to the writer of the check and sends copies of the returned check to the parks Operations staff. B. Operations staff cancels the check payment, applies the NSF fee then suspends the customer’s account in Active Net and notifies the Supervisor of the location that had accepted the NSF check. C. NSF balance can ONLY be paid through the parks online registration system. Parks and Recreation locations may not accept NSF payments. D. When the check has been paid, Operations staff will activate the customer’s account in Active Net and notify the Supervisor that the NSF check has been paid. 8.A.1 Packet Pg. 277 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: September 2011 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Imprest Fund PAGE 1 of 1 CATEGORY: Fiscal NUMBER: AF0024 G:\Practices and Procedures\AF - Fiscal\AF0024 Imprest Funds.docx PRACTICE: Change funds are established for the purpose of making change where money is collected during transactions of County business. Checks are NOT to be cashed from the fund. Borrowing from the change fund by anyone is NOT allowed and will be considered theft. Only the custodian, sub-custodian, and listed cashiers should have access to the funds. A new Certificate and Request Change form must be filled out and submitted each time there is change of the following: change of director, custodian, sub-custodian, cashier, or physical location. Combining more than one fund in a drawer is not allowed. Each drawer must represent one approved request form and each request form must represent one drawer. A change fund should not be used as a petty cash drawer nor used for anything outside the location is it assigned to i.e. Special Events. If theft occurs, the custodian must notify the Clerk’s Office and report it to the authorities as soon as the theft is discovered. Change funds are subject to be audited at any time. The designated custodian and sub- custodian are responsible for any discrepancies. PROCEDURE: A. To establish a new drawer a Board of County Commissioners employee, designated by the Division Director, will complete the “Certificate and Request of Imprest Funds” form and send the original to Operations staff (Imprest funds coordinator) in the Administration office. The employee designated to be the custodian is responsible for the funds on a daily basis and the designated sub-custodian is the custodian’s back up. B. To change a current change drawer the custodian of the drawer must fill out a “change form” indicating removal and additional by checking off the appropriate boxes and filling in all lines. As an example, if a cashier is being added to a list of current cashiers then the box for adding a cashier has to be checked with the printed name of the cashier and their signature. C. Once the “Certificate and Request of Imprest Funds” form is received in Operations, it will be reviewed and submitted for approval to the Parks Director, then forwarded to the Clerks Finance Director for approval. D. After approval from Finance, Account Payable will give the check and a copy of the voucher to Operations staff (Imprest funds coordinator), who will contact the authorized custodian to pick up and sign for the check. E. Once the check is cashed, the fund MUST be placed in a SEPARATE and SECURE place (locked box or drawer) only accessible to the authorized custodians. F. To close a change account, the custodian/sub-custodian is required to complete the “Change form”. This form along with the cash must be hand delivered to the Finance. A receipt will be issued, and the account would be considered closed. Custodian must provide the Imprest Funds Coordinator a copy of the receipt when an account is closed. 8.A.1 Packet Pg. 278 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: August 2010 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Process for Check Intake and Preventing Non- Sufficient Funds (NSF) PAGE 1 of 3 CATEGORY: Fiscal NUMBER: AF0025 G:\Practices and Procedures\AF - Fiscal\AF0025 Prcs for Chck Intake & Prev. (NSF).docx PRACTICE : Each member of Parks & Recreation is responsible to follow these checks taking procedures to help reduce the NSFs as well as more easily collect any dishonored funds, in addition it aids in the protection of public funds i.e. loss of revenue. PROCEDURE: A. The above criteria are primarily for checks received in-person. Checks received by mail still need to be initialed by the cashier with the word “mail” noted on them. Checks received by lockbox cannot be controlled by the above measures. B. If the name on the check and driver’s license do not match, please write the DL name along with the number on the front of the check. Criteria for Taking Check must have name and address Obtain Driver’s License from Presenter Write DL and State on front of check Verify DL Name with Name on Check Verify Check has Correct Amount and is Signed Must be in US Dollars Do Not Take 3rd Party Personal Checks Do Not Accept Post Dated Checks Cashier Must Initial Check and, if by mail so indicate *Guidelines per the State Attorney’s Bad Check Restitution Program *Presenter MUST show driver’s license or other government issued ID and can be used to track down account owner. Owner of account can be held liable for insufficient funds. 8.A.1 Packet Pg. 279 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: August 2010 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Process for Check Intake and Preventing Non- Sufficient Funds (NSF) PAGE 2 of 3 CATEGORY: Fiscal NUMBER: AF0025 G:\Practices and Procedures\AF - Fiscal\AF0025 Prcs for Chck Intake & Prev. (NSF).docx C. Starter checks should be avoided and customers with starter checks should be encouraged to pay by other means. D. Checks must be in US Dollars and there needs to be an understanding that checks received from non-US banks add an increased risk with increased fees and a longer time to return the money. Examples Checks Received In-Person * Note- Checks may be made payable to BCC, CC Public Library, CC Parks and Rec., etc. Checks Received by Mail (Non-lockbox) Verify check is made out correctly, has the correct amount in US Dollars and is signed. Check must have name and address Cashier must obtain driver’s license and write the State and DL # on the check (and name if different) Cashier must initial check Cashier must initial check and write “Mail” on check Check must have name and address Verify check is made out correctly, has the correct amount in US 8.A.1 Packet Pg. 280 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: August 2010 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Process for Check Intake and Preventing Non- Sufficient Funds (NSF) PAGE 3 of 3 CATEGORY: Fiscal NUMBER: AF0025 G:\Practices and Procedures\AF - Fiscal\AF0025 Prcs for Chck Intake & Prev. (NSF).docx Payor Receiver Bank Finance Back to Department Initial Check Endorse Deposit in Timely Manner Return Check after second attempt Cashier SAO Ensure Criteria is met See Finance process Reverse payment in ActiveNet Present Check Post adjustment for NSF fee in ActiveNet Notify Finance revenue staff about the NSF posting Resolution 2006-252 to collect/write off Dept . Pursues collections if SAO does not Interface to SAP Reject Pursuit If by mail so indicate on the check Prosecute New Process 8.A.1 Packet Pg. 281 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: August 2010 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: PCI – Compliance Process Customer Credit Card Transactions PAGE 1 of 3 CATEGORY: Fiscal NUMBER: AF0026 G:\Practices and Procedures\AF - Fiscal\AF0026 PCI Comp Prcs Cust. CCTrans..docx PURPOSE: Effective security of critical customer financial information requires a high level of participation from all Parks and Recreation personnel. Customer information to be protected includes, but is not limited to: data that requires special handling due to statutes, regulations or agency policies. At this time, regulated data includes, but is not limited to: personal financial information (PFI) (e.g. credit card and bank account information) and personal identifying information (e.g. social security numbers), addresses and names of judges and law enforcement officials and other data exempted from the State of Florida’s Public Records Laws by statute (herein referred to as “Sensitive Customer Data”). This procedure defines the responsibilities and roles for instilling information security awareness among all Parks and Recreation personnel. Credit card information handling must comply with the Payment Card Industry Data Security Standard (PCI-DSS) as well as Florida statutes section 119.07. FL 119.07 governs the handling of SSN and other public record exemptions. INTRODUCTION: Parks and Recreation has access to its customer’s PFI on a regular basis. While in the possession of such sensitive and critical customer information, all Parks and Recreation personnel have the responsibility to earnestly protect that information by following the County’s policies and procedures including CMA 5311, Code of Ethics and CMA 5405, Computer/Technology Use. This procedure defines the data security awareness that must be present throughout Parks and Recreation. PRACTICE : Each member of Parks and Recreation is responsible for the security and protection of customer financial information over which he/she has control. The physical and logical integrity of this information must be protected against threats such as unauthorized access, malicious misuse, theft, or inadvertent compromise PROCEDURE: A. Parks and Recreation Employee Training 1. All Parks and Recreation employees with access to ACTIVE NET and/or cash handling must be trained in the data security policies and procedures as part of their new hire orientation. These employees will be required to complete the online PCI training and pass the final exam proving the literacy of PCI procedures prior to using ACTIVE NET. 2. New employees must not be permitted access to customer cardholder data until they have been trained and it has been recorded by operations staff. 3. Supervisors/managers shall review the data security policies and procedures with employees annually (during the employee’s review) and any time any of the data security policies or procedures is changed. Employees will be required to review and sign-off on 8.A.1 Packet Pg. 282 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: August 2010 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: PCI – Compliance Process Customer Credit Card Transactions PAGE 2 of 3 CATEGORY: Fiscal NUMBER: AF0026 G:\Practices and Procedures\AF - Fiscal\AF0026 PCI Comp Prcs Cust. CCTrans..docx the data security policies and procedures. If training is done online; completing the test will constitute as sign-off and understanding of the policies. B. Key Security Elements: 1. Processing Sensitive Customer Data a. Parks and Recreation personnel may access Sensitive Customer Data during the normal course of performing their job functions. Parks and Recreation personnel must follow procedure AF0026 PCI - Compliance Process Customer Credit Card Transactions, when processing any customer credit card transactions. Parks and Recreation personnel must not write Sensitive Customer Data on any media. Parks and Recreation personnel may only enter Sensitive Customer Data directly into the Parks and Recreation ACTIVE NET systems; Sensitive Customer Data must never be entered into any programs such as Excel, Word, etc. Parks and Recreation personnel shall not take credit card information via telephone, all credit card transactions must be processed by the cardholder. Parks and Recreation staff will not handle any credit cards to process transactions. b. Parks and Recreation personnel must also ensure that they lock their workstations if they have to leave their workstation while there is an active session running. Parks and Recreation personnel must conform to CMA 5405-3 B 2 c regarding locking their active workstation. 2. Transmitting Sensitive Customer Data a. Sensitive Customer Data must never be transmitted via any messaging system such as email, interoffice communicator, text messaging, postings on programs such as Facebook, or transmitted on any other private or public information sharing forum. Data files/tables that contain any Sensitive Customer Data in any format must never be copied or transferred by Parks and Recreation personnel. Cardholder or other sensitive data shall never be stored in any data system including workstations, laptops, other portable computing devices or storage devices. Cardholder or other sensitive data shall never be removed from the physical area where such data is processed through its destruction. 3. Reporting a Breach of Data Security a. Parks and Recreation personnel must immediately report to their direct supervisor or manager any known or suspected compromise of Sensitive Customer Data or violation of this Policy, this Security Awareness Procedure, or the procedure, AF0026 PCI - Compliance Process Customer Credit Card Transactions. Parks and Recreation supervisors must immediately notify their manager of any reported data security violations. Managers must notify the agency’s PCI compliance officer within 4 hours. 4. Compliance 8.A.1 Packet Pg. 283 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: August 2010 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: PCI – Compliance Process Customer Credit Card Transactions PAGE 3 of 3 CATEGORY: Fiscal NUMBER: AF0026 G:\Practices and Procedures\AF - Fiscal\AF0026 PCI Comp Prcs Cust. CCTrans..docx a. It shall be the responsibility of all Parks Recreation employees to report to their direct supervisor/manager any known or suspected violations of this Security Awareness Procedure, the Parks and Recreation procedure AF0026 PCI - Compliance Process Customer Credit Card Transactions. Parks and Recreation managers and supervisors shall, on a regular basis, observe the processing of credit card transactions to ensure that the Data Security Policy is being accurately followed. Parks and Recreation Supervisors must notify their Managers of any suspected security violations as well as reported violations. Managers must notify the agency’s PCI compliance officer within 4 hours. 8.A.1 Packet Pg. 284 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: May 2011 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Scholarships PAGE 1 of 2 CATEGORY: Fiscal NUMBER: AF0027 G:\Practices and Procedures\AF - Fiscal\AF0027 Scholarships.docx PRACTICE : Parks & Recreation reviews and awards scholarship assistance based on financial needs. The awarded scholarships are to help reduce the out-of-pocket expense for qualifying Collier County residents. PROCEDURE: A. Scholarships apply to childcare and summer camp programs. B. To apply for a scholarship the Collier County resident must submit a Scholarship Application accompanied by copies of the following documents: 1. Current 1040 IRS tax form 2. Current W-2 Form for individual and spouse (if applicable) 3. Last two current check stubs from ANY/ ALL job(s) within the calendar year or letter from employer stating current income. 4. Proof of Collier County Residency **1040 and W -2 forms should be submitted with the first submitted application following the most recent federal tax deadline (usually is prior to summer session). ** Last two current pay stubs must accompany all session applications C. If unemployment is claimed the following must be provided: 1. Current 1040 IRS tax form 2. Letter of separation on employer’s letterhead 3. Copy of unemployment check stub/statement or 4. Notarized statement of financial support. 8.A.1 Packet Pg. 285 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: May 2011 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Scholarships PAGE 2 of 2 CATEGORY: Fiscal NUMBER: AF0027 G:\Practices and Procedures\AF - Fiscal\AF0027 Scholarships.docx D. Financial considerations will be given based on the current “Federal Poverty Level (FPL) Guidelines”. The categories are based on the: 1. Number of People applicant is financially responsible for 2. 60% Scholarship for FPL of 75% and below 3. 40% Scholarship for 76% - 100% of FPL 4. 20% Scholarship for 101% - 150% of FPL E. Awards will be based on the guidelines above and made by the current Scholarship Selection Committee. 8.A.1 Packet Pg. 286 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: October 2009 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Active Network Payment Reimbursement PAGE 1 of 1 CATEGORY: Fiscal NUMBER: AF0028 G:\Practices and Procedures\AF - Fiscal\AF0028 Active Ntwk Payment Reimbursement.docx PRACTICE : Active Network reimbursement will be wired directly to Finance to ensure prompt deposit PROCEDURE: A. Active Network will wire the payment reimbursement (minus the user fee) directly to the Finance Department. B. The Parks and Recreation Operations staff will then run the following weekly reports for the Finance Department: 1. Agency Distribution Report – Active Net 2. A spreadsheet is created and transferred onto the Allocation Breakdown Spreadsheet. 3. Both above spreadsheets are emailed to the Clerks Finance Department. C. The reports are selected for the time frame applicable to credit card collections/customer registrations. The reports are used to balance the collection reimbursement to the paid customer registration accounts. 8.A.1 Packet Pg. 287 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: May 2012 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: Gift Cards PAGE 1 of 1 CATEGORY: Fiscal NUMBER: AF0029 G:\Practices and Procedures\AF - Fiscal\AF0029 Gift Cards.docx PRACTICE : Gift Cards will be available to patrons to purchase and use at all Park locations that utilize Active Net. Gift cards will have an expiration date five (5) years from date of purchase. Amount left on the card after its expiration will be donated to the Parks and Recreation scholarship fund PROCEDURE: A. Gift Cards are sequentially numbered and may be obtained from the department’s Operations Staff in the Administration office by signing out for the cards by their imprinted number. B. Gift Cards need to be stored in a secure location at park locations selling them. C. Damaged or lost Gift cards need to be accounted for on a log that will be submitted to Operations staff on a monthly basis. D. Gift Cards will be sold and redeemed through the Active Net system. E. Redeemed Gift cards may either be reloaded to the same gift card holder or shredded if no longer wanted. F. Gift card redemptions and balance inquiries may only be done in person. Patrons may not use their gift card via phone transactions. G. Gift cards lost or stolen will not be replaced by Parks and Recreation. H. Gift cards sold will not be refunded by Parks and Recreation. I. Monthly reports will be run by Operations Staff to review sales and redemption of gift cards. 8.A.1 Packet Pg. 288 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: September 2012 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: AR Credits on Accounts PAGE 1 of 1 CATEGORY: Fiscal NUMBER: AF0030 G:\Practices and Procedures\AF - Fiscal\AF0030 AR Credits.docx PRACTICE : Upon cancellation of CCPRD services; funds in the form of a credit may be left on an account. PROCEDURE: A. Patrons have the option of leaving funds in the form of a credit on their account for twelve (12) months B. Credit balances greater than $10.00 that remain inactive for twelve (12) months, will be refunded to the main account holder. C. Credit balances of $10.00 or less that remain inactive for twelve (12) months will be donated to the CCRPD Scholarship Fund. D. Patrons shall be advised of this procedure on their receipt. 8.A.1 Packet Pg. 289 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: September 2012 PRACTICES AND PROCEDURES MANUAL REVISED: January 2019 REVIEWED: January 2019 SUBJECT: A/R Debits on Accounts PAGE 1 of 1 CATEGORY: Fiscal NUMBER: AF0031 G:\Practices and Procedures\AF - Fiscal\AF0031 AR Debits.docx PRACTICE : As per Resolution 2006-252 and 2015-42, individual Collier County departments may collect monies owed by following the approved procedure. PROCEDURE: A. An Overdue Accounts Receivable report is generated monthly from Active Net to identify accounts with a balance due greater than thirty (30) days. A past-due notice is sent out via USPS mail to the main account holder advising the individual of the overdue balance. A second notice will be sent sixty (60) days past original due date. Account will be suspended in Active Net. B. After a ten (10) day grace period following the second past-due notice (70-days past original due date), the account will be sent to the County’s contracted collection agency. Accounts will be marked in Active Net as having been sent to collections. C. Once account has been sent to collections agency staff cannot accept payment from client – all collections will then have to be completed by collections agency. a. Operations staff will receive monthly compensation and a statement for any payments made by the client to the contracted collections agency. b. Upon receiving payment, Operations staff will make an adjustment to the client account in Active Net to reflect the collection fee. Payment will be processing in Active Net. D. Prior to the end of each fiscal year, the department Director shall review all past-due accounts and approve the discontinuance of collection efforts for those receivables that appear to be uncollectable and report such accounts to the Board of County Commissioners. a. With approval from the division Director, Operations staff will prepare a report of past-due accounts that are uncollectable to be presented to the Board of County Commissioners requesting the removal of these past-due accounts. E. The Board may, after reviewing these past-due accounts and after finding that diligent efforts at collection have proved unsuccessful, remove these past-due accounts from active accounts receivable in accordance with generally accepted accounting procedures and pursuant to law by Resolution. a. Upon approval by the Board to remove delinquent accounts from Active Net, Operations staff will make an adjustment to the accounts and bring them to a zero balance. b. In accordance with Resolution 2015-42, adjusted accounts will be reinstated and require payment in full for services and/or programs by cash or credit card for two years. 8.A.1 Packet Pg. 290 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: March 2014 PRACTICES AND PROCEDURES MANUAL REVISED: March 2014 REVIEWED: January 2019 SUBJECT: Section 3 Policy PAGE 1 of 1 CATEGORY: Fiscal NUMBER: AF0032 G:\Practices and Procedures\AF - Fiscal\AF0032 Section 3 Policy for Grant Projects.docx PRACTICE: This Policy applies to Collier County Parks and Recreation Department CDBG grant funded projects only. In accordance with Section 3 of the Housing and Urban Development Act of 1968, as amended (Section 3), Collier County Parks and Recreation Department agrees to implement the following steps, which, to the greatest extent feasible, will provide job training, employment and contracting opportunities for Section 3 residents and Section 3 businesses of the areas in which the program/project is being carried out. • Notify Section 3 residents and business concerns of potential new employment and contracting opportunities as they are triggered by grant awards through the use of; public notices; bidding advertisements and bid documents; notification to local business organizations such as the Chamber(s) of Commerce or the Urban League; local advertising media including public signage; project area committees and citizen advisory boards; local HUD offices; regional planning agencies; and all other appropriate referral sources. Include Section 3 clauses in all covered solicitations and contracts. • Maintain a list (sublet form) of those businesses that have identified themselves as Section 3 businesses for utilization in CDBG funded procurements, notify those businesses of pending contractual opportunities, and make this list available for general Grant Recipient procurement needs. • Require that all Prime contractors and subcontractors with contracts over $100,000 commit to this plan as part of their contract work. Monitor the contractors‟ performance with respect to meeting Section 3 requirements and require that they submit reports as may be required by HUD or DCEO to the Grant Recipient. • Submit reports as required by HUD or DCEO regarding contracting with Section 3 businesses and/or employment as they occur; and submit reports within 20 days of calendar year end which identify and quantify Section 3 businesses and employees. • Maintain records, including copies of correspondence, memoranda, etc., which document all actions taken to comply with Section 3 regulations. • Parks and Recreation representative will work closely with Community and Housing Services Grant Coordinator to ensure compliance by sharing resources within divisions and with bidding contractors. 8.A.1 Packet Pg. 291 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: June 2015 PRACTICES AND PROCEDURES MANUAL REVISED: January 2016 REVIEWED: January 2019 SUBJECT: Deposit Pickup by Courier PAGE 1 of 1 CATEGORY: Fiscal NUMBER: AF0033 G:\Practices and Procedures\AF - Fiscal\AF0033 Courier Pickup.docx PRACTICE : Deposits may be transported to the bank by way of courier. PROCEDURE: A. For locations utilizing Dunbar courier service 1. When a deposit bag is placed into the safe it is to be logged on the courier’s log book, giving it an assigned bar code. 2. When the courier arrives for a pick-up, the representative is handed the log book so that they may scan it to log the pick-up time. B. Parks staff will open the safe for the courier. C. The courier representative scans each bag and then signs the log book with their initials, date and time of pick-up. D. The parks staff person assisting the courier will sign the Deposit and Bank Transport Log to indicate that the deposits were picked up by the courier. 8.A.1 Packet Pg. 292 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) COLLIER COUNTY PARKS & RECREATION EFFECTIVE DATE: March 2015 PRACTICES AND PROCEDURES MANUAL REVISED: January 2018 REVIEWED: January 2019 SUBJECT: Special Events PAGE 1 of 1 CATEGORY: Fiscal NUMBER: AF0034 G:\Practices and Procedures\AF - Fiscal\AF0034 Special Events.docx PRACTICE : The following procedures are used during activities and Special Events where funds are collected outside of permanent Point of Sale locations. The purpose of this procedure is to ensure fiscal responsibility. PROCEDURE: A. Prior to event 1. A new cash drawer (bank) shall be requested by completing the Request of Imprest Funds – New form. Completed form is submitted to a designated Operations staff. Monies requested are specific to one event. B. During the event 1. Cashiers must sign for their starting bank using the Special Event Cash Drawer form. 2. A receipt in the form of a ticket, or similarly approved, must be given for each unit of purchase. 3. If change or a drop is necessary, cashiers are to complete the Drop/Change Log along with a verifier. 4. Supervisor or designee will complete the drawer closeout with the cashier present and complete the Special Event Cash Drawer form. 5. Revenues will then be entered into the ACTIVE NET system. C. After the event 1. On its own deposit slip, deposit the imprest funds used for the event. 2. Complete the Return Funds form and submit to finance and designated operations staff along with a copy of your deposit (imprest fund monies). Do not process this in ACTIVE NET. 8.A.1 Packet Pg. 293 Attachment: Parks' Cash Handling SOP's (9387 : Beach Parking Report) CASH HANDLING TRAINING Modified 1/25/19 8.A.2 Packet Pg. 294 Attachment: Cash Handling Packet 2019 (9387 : Beach Parking Report) Helpful Links PCI Training G:\Online Trainings\Link to Online Training Practice and Procedures G:\Practices and Procedures Active Net How To’s G:\Active Net\HowTo Forms G:\Forms Microsoft Office Training G:\Online Trainings\Training – Excel – Access – One Note G:\Online Trainings\Training – Word – Publisher – Power Point - Outlook 8.A.2 Packet Pg. 295 Attachment: Cash Handling Packet 2019 (9387 : Beach Parking Report) AF0003 DEPOSIT AND BANK TRANSPORT LOG 8.A.2 Packet Pg. 296 Attachment: Cash Handling Packet 2019 (9387 : Beach Parking Report) AF0004 CASH CONTROL LOG 8.A.2 Packet Pg. 297 Attachment: Cash Handling Packet 2019 (9387 : Beach Parking Report) AF0005 DROP/CHANGE LOG 8.A.2 Packet Pg. 298 Attachment: Cash Handling Packet 2019 (9387 : Beach Parking Report) SUBJECT:August 2010 NUMBER: AF0006 CATEGORY:Fiscal October 2014 LOCATION:Date: OPENING TIME DEPOSIT AMOUNT BANK AMOUNT IN OUT DELIVER'S/ (VERIFICATION) SIGNATURE RECEIVER'S/ (CASHIER'S) SIGNATURE Cashier 1 X Cashier 2 X Cashier 3 X Cashier 4 X Cashier 5 X Cashier 6 X Cashier 7 X CLOSING TIME DEPOSIT AMOUNT BANK AMOUNT IN OUT DELIVER'S/ (CASHIER'S) SIGNATURE RECEIVER'S/ (VERIFICATION) SIGNATURE Cashier 1 X Cashier 2 X Cashier 3 X Cashier 4 X Cashier 5 X Cashier 6 X Cashier 7 X * If the deliverer and the receiver are the same person, they must sign both signature columns (deliverer and receiver). COLLIER COUNTY PARKS & RECREATION Cash Control Log TOTAL DEPOSIT: EFFECTIVE: REVISED: 8.A.2 Packet Pg. 299 Attachment: Cash Handling Packet 2019 (9387 : Beach Parking Report) Drop/Change Log (This log is to remain at the register) Terminal:_________________________ Date Time Amount Taken to Bank/Safe Bag Number (if applicable) Requested By Transported to Bank/Safe By Time Returned Delivered By Verified By 8.A.2 Packet Pg. 300 Attachment: Cash Handling Packet 2019 (9387 : Beach Parking Report) 8.A.2 Packet Pg. 301 Attachment: Cash Handling Packet 2019 (9387 : Beach Parking Report) Safe Drop Date Safe Drop Time Name of Person Bag Number Amount Transported to Bank By Transport Date Deposit and Bank Transport Log (This log is to remain at the safe) Location: ___________________________________ 8.A.2 Packet Pg. 302 Attachment: Cash Handling Packet 2019 (9387 : Beach Parking Report) 8.A.2 Packet Pg. 303 Attachment: Cash Handling Packet 2019 (9387 : Beach Parking Report) 8.A.2 Packet Pg. 304 Attachment: Cash Handling Packet 2019 (9387 : Beach Parking Report) Bag Number Deposit Amount Staff Signature Date Notes Deposit Bag Sign Out Log 8.A.2 Packet Pg. 305 Attachment: Cash Handling Packet 2019 (9387 : Beach Parking Report) Parks and Recreation Refund Request Form Date of Request: ______________ Requestor’s Name: _______________________________________ Reason for Refund: _____________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________  Activity Registration  Facility Rental Activity Code:__________________ Date of Rental: __________________ Registrant Name: ______________________________ Permit #: _______________________  Membership  POS Member Name: ______________________________ POS Item: __________________ Payment Method  Cash Check  Credit Card ___________________________________ _______________ Customer Signature Date Staff Use Only  Transaction Fee Charged Total Amount of Refund: ________________________________  Cash Refunded Check Requested  Credit Card Refunded Date Processed: __________________ ___________________________________ Staff Signature 8.A.2 Packet Pg. 306 Attachment: Cash Handling Packet 2019 (9387 : Beach Parking Report) REQUEST FOR REF UND (This section for Finance Department use) F/TEMP FCN AD DIST: 013 TEMP PAYABLE ACTIVITY VENDOR NO: 900050 VOUCHER NO. DATE IN: / / DATE DUE: / / RECEIVER INV NO. REFUND - PARKS - MEMO REFUND AMOUNT , . + - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - FUND COST CENTER OBJECT CODE - - $ . - - $ . - - $ . FACILITY NAME: ADDRESS: CITY/STATE/ZIP: TELEPHONE: (W) (H) REASON FOR REQUEST: PROGRAM/EVENT (S): REFUND AMOUNT: REQUESTED BY: DATE : APPROVED BY: DATE: REQUESTED BY: DATE: APPROVED BY: DATE: 115009111000000 8.A.2 Packet Pg. 307 Attachment: Cash Handling Packet 2019 (9387 : Beach Parking Report) Enter Over/short in POS Over-Short Page 1 CASH OVERAGES In POS Click the Over/Short button Enter the customer notes and include your name Click OK Enter the overage amount (type the amount in the box or click the numeric digits Click OK Click Cash Click Tender- a receipt will generate with 0 balance 8.A.2 Packet Pg. 308 Attachment: Cash Handling Packet 2019 (9387 : Beach Parking Report) Enter Over/short in POS Over-Short Page 2 CASH SHORTAGES In POS Click the Over/Short button Enter the customer notes and include your name Click OK Enter the shortage amount (type the amount in the box or click the numeric digits Click Refund Item Click OK Click Cash Click Tender- a receipt will generate with 0 balance. 8.A.2 Packet Pg. 309 Attachment: Cash Handling Packet 2019 (9387 : Beach Parking Report) Cashier Close Out Cashier Close Out Page 1 From the Reports button Click Cash Receipts from the Daily Close Reports Section In filters click System User to choose the cashier’s name A new window will open. Check the box next to the name Click Done --To run the report Summary Report – check this box Sort by- select payment type Click Run Report --To save this report for future use Report title- name the report Set as default for me?- check this box (you will be the only user to use this custom report) Click Save --To recall this report in the future Click Recall/Schedule Click the title of your report (User can edit or delete the report from the recall/schedule section) 8.A.2 Packet Pg. 310 Attachment: Cash Handling Packet 2019 (9387 : Beach Parking Report) Cashier Close Out Cashier Close Out Page 2 Cash Receipt Summary Report Use to balance cash drawer at close out If you drawer is not balanced process an Over/Short transaction in POS Re-run the Cash Receipts report again after doing the Over/Short 8.A.2 Packet Pg. 311 Attachment: Cash Handling Packet 2019 (9387 : Beach Parking Report) Nightly Close Out Procedures • Each location is required to send all deposit slips and Cash Receipts to Finance on a daily basis. • Open up Outlook and start an email • Send the e-mail to Revenue@collierclerk.com as well as ParksRevenue@colliergov.net and in Subject put the Location # and Date (i.e. Loc 108 01-02-13) • Click to attach file • Hold down Ctrl and click on all of the deposit slip s and cash receipts from that day that you want to attach. Click Insert. 8.A.2 Packet Pg. 312 Attachment: Cash Handling Packet 2019 (9387 : Beach Parking Report) • Click send 8.A.2 Packet Pg. 313 Attachment: Cash Handling Packet 2019 (9387 : Beach Parking Report) 06/24/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 10.A Item Summary: Marketing Partner Reports Meeting Date: 06/24/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 06/19/2019 7:46 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 06/19/2019 7:46 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 06/19/2019 7:47 AM Tourism Jack Wert Director Completed 06/19/2019 7:48 AM County Manager's Office Sean Callahan Executive Director Completed 06/19/2019 8:27 AM County Attorney's Office Kelly Green Attorney Review Skipped 06/19/2019 7:44 AM Tourist Development Council Jack Wert Meeting Pending 06/24/2019 9:00 AM 10.A Packet Pg. 314 Marketing Partner Reports June, 2019 10.A.1 Packet Pg. 315 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) RESEARCH REPORT Klages Research & Research Data Services, Inc. 10.A.1 Packet Pg. 316 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 05.18.19 3 Economic Indicators 10.A.1 Packet Pg. 317 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 05.18.19 4 Collier Direct Leisure and Hospitality Employment (Calendar Year)* Jan.Feb.Mar.Apr.May Jun.Jul.Aug.Sep.Oct.Nov.Dec. 2015 27,700 28,400 28,600 27,900 26,300 24,800 23,800 23,800 24,000 25,600 27,900 28,700 2016 29,000 29,700 29,700 29,000 27,500 25,900 25,000 24,800 24,800 26,300 28,500 29,300 2017 30,300 30,700 31,100 30,400 28,700 27,000 25,800 25,900 23,400 26,700 29,200 30,300 2018 30,700 31,600 31,700 30,500 29,100 27,500 26,600 26,500 26,300 27,500 29,500 30,700 2019 31,800 32,300 31,900 31,300 22,000 24,000 26,000 28,000 30,000 32,000 34,000 MonthlyDirect Leisure and Hospitality Employment* SOURCE: Florida Department of Economic Opportunity, Labor Market Information, Current Employment Statistic Program (CES), Collier County Leisure and Hospitality Sector. (May 2017 through December 2018 employment projections revised as of March 11, 2019 reporting.) 2015 2016 2017 20182019 10.A.1 Packet Pg. 318 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 05.18.19 5 Year to Date 2019 January –May Collier Visitor Profile 10.A.1 Packet Pg. 319 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 05.18.19 6 Collier Tourism Metrics YTD 2019 (January –May) Number of Visitors Room Nights Economic Impact •938,900 •+4.8%∆ •1,206,600 •+5.5%∆ •$1,278,125,400 •+7.2%∆ 10.A.1 Packet Pg. 320 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 05.18.19 7 Visitor Origins YTD 2019 (January –May) # of Visitors 2019 ∆ % Florida 257,176 +4.8 Southeast 63,226 +3.4 Northeast 240,603 +6.1 Midwest 170,876 +2.1 Canada 27,499 +29.3 Europe 134,104 +1.5 Other 45,416 +8.8 Total 938,900 +4.8 10.A.1 Packet Pg. 321 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 05.18.19 8 RDS Occupancy/ADR YTD 2019 (January –May) Occupancy ADR 2018 2019 % ∆2018 2019 % ∆ January 83.4%79.4%-4.8%$248.3 $259.1 +4.3% February 93.6%91.8%-1.9%$367.7 $381.4 +3.7% March 91.1%91.6%+0.5%$372.0 $359.9 -3.3% Q1 89.4%87.6%-2.0%$329.3 $333.5 +1.3% April 82.5%81.2%-1.6%$306.4 $321.0 +4.8% May 71.0%72.4%+2.0%$232.0 $230.0 -0.9% 10.A.1 Packet Pg. 322 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 05.18.19 9 Collier Comp Set Occupancy ADR RevPAR 2019 % ∆2019 % ∆2019 % ∆ Naples MSA 73.7%-4.0 $298.61 +1.3 $220.05 -2.8 Naples Upscale 81.3%-1.4 $383.45 +0.3 $311.59 -1.1 Miami-Hialeah 81.2%-2.1 $230.18 -0.5 $186.86 -2.5 Florida Keys 83.3%+1.4 $316.01 +4.6 $263.25 +6.0 Ft. Myers 78.0%-2.1 $190.53 -0.1 $148.66 -2.1 Sarasota-Bradenton 73.9%+0.5 $162.98 -4.9 $120.40 -4.4 Clearwater 80.1%+1.8 $176.73 +5.4 $141.51 +7.3 St. Petersburg 79.3%+5.5 $174.63 +2.8 $138.57 +8.4 Palm Beach County 79.0%-0.9 $229.53 +2.1 $181.34 +1.2 Ft. Lauderdale 80.8%-0.8 $172.64 -2.9 $139.55 -3.7 Florida 77.3%+0.1 $162.79 +1.3 $125.80 +1.4 SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2019 (January –May) 10.A.1 Packet Pg. 323 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 05.18.19 10 Collier Comp Set –Occupancy (%) SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2019 (January –May) Trans % ∆18-19 Grp % ∆18-19 Total Naples MSA 43.6%-7.4 29.9%+1.6 73.7% Miami-Hialeah 58.0%-1.6 18.8%-2.9 81.2% Florida Keys 72.3%+2.6 10.5%-5.1 83.3% Ft. Myers 60.0%-2.4 16.2%-4.0 78.0% Sarasota-Bradenton 57.9%+2.8 14.8%-7.8 73.9% Clearwater 58.0%+0.3 22.1%+5.4 80.1% St. Petersburg 57.1%+4.2 21.0%+11.3 79.3% Palm Beach County 53.1%0.0 24.2%-3.4 79.0% Ft. Lauderdale 58.6%+2.6 17.8%-7.1 80.8% 10.A.1 Packet Pg. 324 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 05.18.19 11 Collier Comp Set –ADR ($) Trans % ∆18-19 Grp % ∆18-19 Total Naples MSA $323.06 -0.3 $263.54 +5.9 $298.61 Miami-Hialeah $236.16 -2.3 $240.11 +5.0 $230.18 Florida Keys $319.60 +4.6 $297.14 +3.1 $316.01 Ft. Myers $201.20 +0.5 $162.67 -0.8 $190.53 Sarasota-Bradenton $169.98 -5.8 $143.29 -1.2 $162.98 Clearwater $186.93 +7.1 $150.06 +0.8 $176.73 St. Petersburg $179.67 +2.2 $164.50 +4.1 $174.63 Palm Beach County $239.05 +1.1 $217.74 +4.5 $229.53 Ft. Lauderdale $170.13 -4.4 $194.17 +0.6 $172.64 SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2019 (January –May) 10.A.1 Packet Pg. 325 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 05.18.19 12 May 2019 Collier Visitor Profile 10.A.1 Packet Pg. 326 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 05.18.19 13 Visitor Metrics This May, some 146,400 visitors stayed in Collier’s commercial lodgings (+6.3%).* Their visits contributed an estimated $188,286,000 of economic impact to the County (+8.9%). Key performance metrics are as follows: Collier May 2019 May**2018 2019 %∆ Occupancy 71.0%72.4%+2.0 ADR $232.0 $230.0 -0.9 RevPAR $164.7 $166.5 +1.1 *Available records suggest that approximately 15 lodging units remained closed in May 2019 (May 2018: 650). ** Based on units available to be rented. 10.A.1 Packet Pg. 327 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 05.18.19 14 Visitor Metrics Collier’s May visitation originates from the following primary market segments: Collier May 2019 May Visitation 2019 Visitor #∆% Florida 59,438 +0.9 Southeast 12,298 +11.6 Northeast 22,546 +9.9 Midwest 18,886 +8.9 Canada 3,074 +17.5 Europe 22,106 +9.2 Other 8,052 +14.7 Total 146,400 +6.3 10.A.1 Packet Pg. 328 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 05.18.19 15 Visitor Metrics Compared to last May, 27.4%of Collier lodging managers report their three month forward reservations levels as “up.” Collier May 2019 % of Properties (May) Reporting Reservations 2018 2019 Up 62.7%27.4% The Same 30.0 45.5 Down 7.3 27.1 10.A.1 Packet Pg. 329 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 05.18.19 16 Collier Comp Set May 2019 Occupancy ADR RevPAR 2019 % ∆2019 % ∆2019 % ∆ Naples MSA 64.2%-4.2 $204.44 +5.7 $131.25 +1.3 Naples Upscale 73.6%+0.3 $267.29 +5.3 $196.75 +5.7 Miami-Hialeah 76.3%-0.1 $178.84 -1.7 $136.43 -1.8 Florida Keys 77.8%+4.5 $257.29 +1.1 $200.15 +5.7 Ft. Myers 65.5%+0.5 $136.18 +1.6 $89.14 +2.1 Sarasota-Bradenton 65.1%+5.0 $127.45 -4.1 $83.01 +0.7 Clearwater 76.8%+4.8 $152.78 +4.4 $117.30 +9.4 St. Petersburg 75.0%+9.9 $155.08 +4.6 $116.34 +15.0 Palm Beach County 70.0%+0.6 $155.32 +2.8 $108.77 +3.5 Ft. Lauderdale 74.4%0.0 $131.93 -0.1 $98.22 -0.2 Florida 71.9%+1.4 $139.01 +2.2 $99.91 +3.6 SOURCE: SMITH TRAVEL RESEARCH, INC. 10.A.1 Packet Pg. 330 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 05.18.19 17 Collier Comp Set –Occupancy (%) May 2019 SOURCE: SMITH TRAVEL RESEARCH, INC. Trans % ∆18-19 Grp % ∆18-19 Total Naples MSA 35.4%-2.1 28.6%-6.3 64.2% Miami-Hialeah 56.3%+0.9 15.9%-1.3 76.3% Florida Keys 67.1%+5.4 10.3%+0.4 77.8% Ft. Myers 49.4%-1.3 14.7%+6.5 65.5% Sarasota-Bradenton 50.8%+12.4 12.9%-20.9 65.1% Clearwater 56.3%+3.2 20.2%+8.2 76.8% St. Petersburg 55.9%+3.5 17.9%+35.2 75.0% Palm Beach County 47.3%+0.6 21.3%+1.2 70.0% Ft. Lauderdale 54.6%+1.5 15.9%-1.3 74.4% 10.A.1 Packet Pg. 331 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 05.18.19 18 Collier Comp Set –ADR ($) May 2019 Trans % ∆18-19 Grp % ∆18-19 Total Naples MSA $206.38 +3.7 $202.72 +8.1 $204.44 Miami-Hialeah $180.20 -3.3 $194.21 +2.5 $178.84 Florida Keys $257.69 +1.2 $258.40 +0.6 $257.29 Ft. Myers $140.34 +2.5 $129.27 -0.7 $136.18 Sarasota-Bradenton $129.16 -2.8 $128.16 -5.1 $127.45 Clearwater $159.42 +7.6 $134.51 -4.8 $152.78 St. Petersburg $159.27 +6.7 $145.20 -1.7 $155.08 Palm Beach County $148.09 +0.7 $177.24 +6.7 $155.32 Ft. Lauderdale $130.23 -0.2 $148.38 -0.8 $131.93 SOURCE: SMITH TRAVEL RESEARCH, INC. 10.A.1 Packet Pg. 332 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 05.18.19 19 Transportation This May, nearly six out of ten of the destination’s visitor parties flew (2018: 56.7%; 2019: 58.4%).A majority of these (61.4%) deplaned at RSW, with Miami capturing some 18.4%of deplanements. Collier May 2019 10.A.1 Packet Pg. 333 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 05.18.19 20 Party Size/LOS This May, visitor party size averaged 2.5 travelers who stayed for 3.0 nights in the Naples, Marco Island, Everglades area (May 2018: 2.4 people; 2.9 nights). Collier May 2019 10.A.1 Packet Pg. 334 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 05.18.19 21 Information Fully 95.0% consult the web for trip information, with some 79.2% making bookings for their trip online. Collier May 2019 10.A.1 Packet Pg. 335 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 05.18.19 22 Satisfaction/Demographics The majority (96.7%) are satisfied with their Collier stay, with 89.2% planning a future trip to the area. The typical May visitor is 47.0 years of age. Collier May 2019 10.A.1 Packet Pg. 336 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 05.18.19 23 Visitation/Economic Impacts of Tourism Collier May 2019 Visitors 2019 146,400 2018 137,700 Room Nights 2019 202,500 2018 186,200 Economic Impact 2019 $188,286,000 2018 $172,922,900 %∆ +6.3 %∆ +8.8 - May %∆ +8.9 * Available records suggest that approximately 15 lodging units remained closed in May 2019 (May 2018: 650). 10.A.1 Packet Pg. 337 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 05.18.19 24 Occupancy/Room Rates Collier May 2019 Occupancy 71.0%72.4%+2.0 ADR $232.0 $230.0 -0.9 RevPAR $164.7 $166.5 +1.1 2018 2019*% ∆ * Available records suggest that approximately 15 lodging units remained closed in May 2019 (May 2018: 650). Based on units available to be rented. 10.A.1 Packet Pg. 338 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 05.18.19 25 First Time Visitors (% Yes) Collier May 2019 7.3 6.0 43.0 42.7 50.3%48.7% 0 10 20 30 40 50 60 2018 2019 % New Market Share Gain from FL 10.A.1 Packet Pg. 339 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 05.18.19 26 Airports of Deplanement (Top Four) Collier May 2019 59.7 21.8 6.6 6.9 61.4 18.4 7.5 6.0 0 10 20 30 40 50 60 70 RSW Miami Ft. Lauderdale Orlando/Sanford % 2018 2019 % of Visitors Who Fly 2018 56.7% 2019 58.4% 10.A.1 Packet Pg. 340 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 05.18.19 27 Visitor Perceptions Collier May 2019 •96.4%Satisfaction 96.7% •91.6%Would Recommend 92.1% •15.2%More Expensive 14.7% •88.1%Plan to Return 89.2% 2018 2019 10.A.1 Packet Pg. 341 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 05.18.19 28 Average Age/Median Income Collier May 2019 •46.3 Average Age (years)47.0 •$141,645 Median HH Income $145,279 2018 2019 10.A.1 Packet Pg. 342 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) Paradise Coast Social Media Overview and Metrics 10.A.1 Packet Pg. 343 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 3 Main Social Media Trends •Use of mobile platforms –More than 50% of users now access the Paradise Coast website and social media channels via mobile devices •Increase in paid media vs. organic/earned media •Use of video (live and recorded) 10.A.1 Packet Pg. 344 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 3 Main Goals for Paradise Coast Social Media •Grow engagement with present and future visitors •Capture user-generated content (UGC), including photos and video •Help local partners grow their social media knowledge through regularly hosted workshops 10.A.1 Packet Pg. 345 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) Tracking Our Progress •Grow engagement with present and future visitors •64.8 K followers (+7.9%) »Facebook: 42.8 K »Twitter: 11.6 K »Instagram: 10.3 K •12 M impressions (+7.2%) •117.0 K link clicks •67.8 K engagements 10.A.1 Packet Pg. 346 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) Tracking Our Progress •Capture User Generated Content •CrowdRiff for requesting rights, tracking permissions •Used for both website galleries and social media 10.A.1 Packet Pg. 347 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) Tracking Our Progress •Help local partners grow their social media knowledge through regularly hosted workshops •PR 101 •Google My Business 10.A.1 Packet Pg. 348 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) Tracking Our Progress •Instameets: •Most recent: Sneak peek at new art exhibit at Naples Botanical Garden (May 16) •Upcoming: Shelling on the Miss Naples (July 27) 10.A.1 Packet Pg. 349 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) High-Performing Campaigns & Posts •Facebook Live videos during National Travel & Tourism Week •Most popular: –Wooten’s Everglades airboat tour (reach: 12,792; engagements: 1,628) –Naples Pier at sunset (reach: 6,284; engagements: 558) –Clouded leopard kittens at Naples Zoo (reach: 6,136; engagements: 705) 10.A.1 Packet Pg. 350 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) High-Performing Campaigns & Posts •Sean and Catherine Lowe (The Bachelor) partnership •682,828 social media impressions 10.A.1 Packet Pg. 351 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) High-Performing Campaigns & Posts •Peeps in Paradise •Organic Facebook reach: 62 K; engagements: 6.8 K 10.A.1 Packet Pg. 352 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) Matador •Is a digital media company focused on millennial travel and lifestyle with a large social following –Facebook 1.9 M –Instagram 229,000 –Twitter 84,000 –Marianela @thefuddhist (133 k followers) –Marianela brings a highly engaged audience and a focus on food while seamlessly incorporating her passion for travel, and wellness 10.A.1 Packet Pg. 353 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) Matador 10.A.1 Packet Pg. 354 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) Thank you! 10.A.1 Packet Pg. 355 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) National Public Relations Update TDC Meeting Services conducted from May 11 –June 12 10.A.1 Packet Pg. 356 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) Media Highlights LHG PR EFFORTS –May 11-June 12 Media Impressions: 178,650 Media Value: $25,113 DESTINATION PUBLICITY –May 2019 Includes CVB tourism news, other destination news Media Impressions: 55,421,046 Media Value: $1,086,577 10.A.1 Packet Pg. 357 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) Media Highlights -LHG 365 Atlanta Magazine UMV: 55,650 Media Value: $1,113 Media Visit –CVB FAM November 2018 365AtlantaTraveler credits Jan Schroder with the info 10.A.1 Packet Pg. 358 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) Media Highlights Connect Magazine Circulation: 123,000 Media Value: $24,000 Media Visit Post-FL Encounter Meetings FAM VISIT FLORIDA/CVB, December 2018 10.A.1 Packet Pg. 359 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) Media Highlights The Travel 100 Circulation: Media Value: $4,000 Media Visit & CVB Press Releases CVB FAM November 2018 Jan Schroder *Rather than a 100-word article,this was a full feature.Mentions:Tigertail Beach,Paddle Marco,Dolphin Explorer,Eco Endeavors, Keewaydin Island,Hemingway Water Shuttle, Isles of Capri Paddlecraft Park,Black Pearl Pirate Ship,Marco Island Princess,Scuba Marco,backwater fishing,Marco Island Racquet Center,Marco Island Historical Museum/Key Marco Cat,Marco Island Historical Museum,Pinchers,Goodland,Stan’s, Little Bar,JW Marriott,10K Alley,Fire Dancer, Kane,Deck at 560,Hilton Marco Island 10.A.1 Packet Pg. 360 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) Projects JUNE NEWSLETTER •LHG compiled and distributed June Newsletter on 6/4. PR 101 FOLLOW-UP –May 9 •LHG team provided follow-up information relating to the PR 101 Seminar that was held on May 9 ANNUAL MARKETING MEETING –MAY 29 •L. Hammond traveled to destination to present overview of PR successes and an industry update at the Annual Marketing Meetings. FLAGLER AWARDS •LHG provided information for Flagler Awards submissions 10.A.1 Packet Pg. 361 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) Media Visits YOGA DIGEST/HEY BLOOM, SAMANTHA HUNTER –MAY 20-22 •Hosting opportunity was in conjunction with VISIT FLORIDA. Accommodations are secured at Naples Grande; Client/LHG team provided wellness experiences and meals to complement visit. WESTCHESTER MAGAZINE, KAREN ODOM –JUNE 27-29 •LHG confirmed accommodations at Edgewater Beach Resort. Itinerary highlights destination’s range of offerings including beach, wellness and culture. OCEAN DRIVE, KATHY BUCCIO –JUNE 28-30 •Buccio is being hosted by a hotel partner; LHG coordinated meals for writer to showcase destination’s range of culinary offerings. 10.A.1 Packet Pg. 362 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) Media Outreach/Written Materials WELLNESS DAY •LHG pitched information relating to the destinations’ wellness offerings in conjunction with Global Wellness Day on June 8. GARDEN & GUN MADE IN THE SOUTH AWARDS •LHG alerted Client of opening of awards VALUE-DRIVEN DESTINATIONS •LHG compiled pitch promoting value-added experiences for summer travelers. 10.A.1 Packet Pg. 363 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) CVB PR MAY HIGHLIGHTS •National Travel & Tourism Week •Facebook Live from Wooten’s Everglades; Naples Zoo- Clouded Leopard Kittens Debut; Edgewater Beach Hotel Wellness Wednesday Happy Hour, Sunset at Naples Beach •State of Collier Tourism presentation at Naples Zoo •Naples Daily News & NBC-2 coverage •PR 101 Workshop for partners •Instameet at Naples Botanical Garden •Work, meetings on Google DMO projects to enhance presence of favored destination content on Google 10.A.1 Packet Pg. 364 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) May 2019 DIGITAL SNAPSHOT Naples, Marco Island, the Everglades CVB 52 10.A.1 Packet Pg. 365 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 10.A.1 Packet Pg. 366 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 10.A.1 Packet Pg. 367 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 10.A.1 Packet Pg. 368 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) TOURIST TAX COLLECTIONS Collier County Tax Collector 10.A.1 Packet Pg. 369 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 10.A.1 Packet Pg. 370 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 10.A.1 Packet Pg. 371 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 10.A.1 Packet Pg. 372 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) PARADISECOAST.COM MONTHLY REPORTING May 2019 10.A.1 Packet Pg. 373 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) EXECUTIVE SUMMARY The website had 102,172 visits in May,which was up slightly MoM and down 12.7% YoY. Lower campaign traffic (-48%) and direct/none traffic (-71%) were the major factors behind the YoY dip. YTD, visits were tracking +20%. Organic traffic again showed dramatic improvement YoY, more than doubling last year’s traffic with 58,614 visits (+103% YoY). Engagement was once again strong YoY. Time on site increased 33%, the overall bounce rate dropped/improved 12% and the homepage bounce rate dropped 20%. All signals of intent to travel (SITS) improved YoY, with the deals page and e-guide views showing the most dramatic gains (+108% and +39%, respectively). 10.A.1 Packet Pg. 374 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) TOTAL SITE TRAFFIC, PAGEVIEWS & ENGAGEMENT Performance (YOY) o Total Visits: 102,172 12.7% o Total Unique Visitors: 87,352 15% o Total Pageviews: 180,047 1.3% o Average Time on Site: 1.33 min 33% o Overall Bounce Rate (BR): 64% 11.6% 10.A.1 Packet Pg. 375 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) SIGNALS OF INTENT TO TRAVEL (SITS) o Guide Orders: 536 2% o E-Guide Views: 189 39% o E-Newsletter Sign Ups: 203 10.3% o Hotel Listing Views: 3,041 21.5% o Deals Page Views: 2,932 107.8% Goal Completions (YOY) 10.A.1 Packet Pg. 376 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) BOOK DIRECT PERFORMANCE o BookDirect Widget Searches: 2,131 2,537 o BookDirect Click-Throughs (Referrals): 945 599 o Average Time Spent on Results Page (All Devices): 4.3 min 3.4 min o Bounce Rate (BR):0.0%2.9% o Search-to-Referral Ratio Overall 44%24% Desktop 131%52% Mobile 26%15% NOTE: Click-throughs can happen without widget searches; users can click directly on the “BOOK NOW” button on hotel listings Activity & Engagement (YOY)MAY 2019 MAY 2018 10.A.1 Packet Pg. 377 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) MOBILE, TOP PAGES & GEO MARKETS o Mobile Traffic: 73.6% of total traffic (including tablets) o Most Viewed Pages: (1) Beaches landing page, (2) Homepage, (3) Events landing page, (4) Things to Do landing page, (5) Marco Island landing page o Top State Markets: Florida, Georgia, New York, New Jersey, Texas o Top City Markets:Ft. Myers-Naples, Miami-Ft. Lauderdale, Tampa-St. Pete, NYC, Atlanta o International Microsites (YOY Comparison): •GERMANY: Visits (1,718) down 37.6%, time on site up 36.8%, BR down 18.8% •BRAZIL: Visits (399) down 72%, time on site up 15%, BR down 26% 10.A.1 Packet Pg. 378 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) ORGANIC TRAFFIC o Organic was the largest source of traffic in May, making up over 57% of all traffic and driving 58,614 visits o Compared to 28,931 visits in May 2018, organic traffic was up 102.5% YOY o The organic bounce rate was 55%, significantly lower than the site’s overall BR of 64% 10.A.1 Packet Pg. 379 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) o Total Impressions:39.8 K o Total Clicks: 1.7 K o CTR: 3.79% PERSONALIZED CONTENT May Activity 10.A.1 Packet Pg. 380 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) o Local Market (Naples) o Impressions: 1,497 o CTR: 2% o Drive Market (FL, GA, SC) o Impressions: 5,477 o CTR: 4.89% o Fly Market (NE General) o Impressions:1,210 o CTR: 4.05% PERSONALIZED CONTENT 10.A.1 Packet Pg. 381 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) o Fly Market (NYC) o Impressions: 787 o CTR:3.3% o Fly Market (Midwest General) o Impressions: 737 o CTR: 5.29% o Fly Market (Chicago) o Impressions:253 o CTR: 5.14% PERSONALIZED CONTENT 10.A.1 Packet Pg. 382 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) o International –Germany o Impressions: 129 o CTR: 12.4% o International –Brazil o Impressions: 121 o CTR: 4.96% PERSONALIZED CONTENT o International –UK o Impressions: 301 o CTR: 2.66% 10.A.1 Packet Pg. 383 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) PERSONALIZED CONTENT Pages Per Visit o Didn’t see PC: 1.2 o Saw PC: 3 67% o Clicked PC: 5 182% PC = Personalized Content Average Time Spent o Didn’t see PC: 0:35 o Saw PC: 2:58 124% o Clicked PC: 4:56 272% Bounce Rate o Didn’t see PC: 77% o Saw PC: 34% 47% o Clicked PC: N/A May Engagement 10.A.1 Packet Pg. 384 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) TOP-LEVEL RECOMMENDATIONS & KEY INSIGHTS ●Create content focused on beaches, attractions and activities. Align with high-opportunity search terms (below)to drive organic traffic and engagement. Each specific topic below could be the focus of an optimized editorial page: SEARCH VOLUME (Monthly)CURRENT PAGE RANK ●Big Cypress National Preserve 27,100 15 ●Tigertail Beach 5,400 6 ●Barefoot Beach 5,400 14 ●Delnor Wiggins Pass State Park 2,400 8 ●Collier Seminole State Park 2,400 19 ●Ten Thousand Islands 1,900 13 ●Naples outlet malls 1,600 5 ●Marco Island fishing 1,300 13 ●Naples Public Beach 880 7 ●Clam Pass Beach 880 9 ●Naples Fifth Avenue 480 9 10.A.1 Packet Pg. 385 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) ON LINE HOTEL BOOKING SERVICES Book Direct-JackRabbit Systems 10.A.1 Packet Pg. 386 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 10.A.1 Packet Pg. 387 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) Collier County Museums Visitation Reports 10.A.1 Packet Pg. 388 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) VISITATION AND CUSTOMER SATISFACTION MAY 2019 10.A.1 Packet Pg. 389 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 4,481 TOTAL VISITORS IN MAY May 2018 May 2019 Collier Museum at Government Center 516 585 Naples Depot Museum 682 592 Marco Island Historical Museum 959 2,060 Museum Of The Everglades 812 1,212 Immokalee Pioneer Museum at Roberts Ranch 49 32 TOTAL 3,018 4,481 10.A.1 Packet Pg. 390 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) VISITOR RESIDENCYWhere are you from? 14% 26% 19% 6%35% 10.A.1 Packet Pg. 391 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) How did you hear about us? (check all that apply)10.A.1 Packet Pg. 392 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) Were you welcomed by a Museum staff member or volunteer? Describe your overall experience at the Museum today.Based on a 1-5 sliding scale of satisfaction level. 10.A.1 Packet Pg. 393 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) There are five museums in the Collier County Museum system. How likely are you to visit one of our four other museums? Based on 0-10 scale of likelihood of visiting other locations. 10.A.1 Packet Pg. 394 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) How likely are you to recommend this museum to others?Based on Net Promoter Score® of likelihood of recommending specific locationPromoter: 9-10 Passive: 7-8 Detractor: ≤ 6 10.A.1 Packet Pg. 395 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) COLLIERMUSEUMS.COM WEB VISITOR REPORT New Visitor Returning Visitor 14.7% 85.3% 3,019 Total Users in May 20193,633 Total Sessions In May 2019, CollierMuseums.com had 2,855 NEW site visitors, with493RETURNING site visitors. 3,019 10.A.1 Packet Pg. 396 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) COLLIERMUSEUMS.COM WEB VISITOR DEMOGRAPHIC REPORT female male Site Demographics -GenderMay 20190 50 100 150 200 250 300 18-24 25-34 35-44 45-54 55-64 65+ Site Demographics -AgeMay 2019 43.2% 56.8% 10.A.1 Packet Pg. 397 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) THANK YOU Questions? 10.A.1 Packet Pg. 398 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 10.A.1 Packet Pg. 399 Attachment: MARKETING PARTNER RPT June TDC (9392 : Marketing Partner Reports) 06/24/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 11.A Item Summary: Tourism Staff Reports Meeting Date: 06/24/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 06/19/2019 7:41 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 06/19/2019 7:41 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 06/19/2019 7:40 AM Tourism Jack Wert Director Completed 06/19/2019 7:46 AM County Manager's Office Sean Callahan Executive Director Completed 06/19/2019 8:27 AM County Attorney's Office Kelly Green Attorney Review Skipped 06/19/2019 7:38 AM Tourist Development Council Jack Wert Meeting Pending 06/24/2019 9:00 AM 11.A Packet Pg. 400 DIRECTOR ACTIVITIES- Jack Wert- June 2019 PERIOD AT A GLANCE 2019 2018 Number of Advocacy Contacts 4 6 Number of Trade Show/Conferences 2 4 Number of Tourism Industry/Inter Div. 9 10 Number of PR Interviews/Communications 6 7 5 Advocacy • Collier Chapter - Florida Restaurant & Hotel Association Board Meeting • Collier County Corporate Business Meeting • Destinations International Advocacy Committee Meeting • Marco Island Realtors Specialist program presentation Trade Shows/Tourism Industry Conferences • IPW International Travel Trade Show- Anaheim- Met with 40 tour operators in pre-scheduled meetings to discuss future visitation to Collier County. • Hosted two buyer events at IPW with Travel Trade and journalists with Palm Beach CVB and with Visit Florida as co-hosts Tourism Industry & Intra-Division Meetings • Annual Marketing Summit for FY 20 Strategic Plan • Meetings with tourism staff and agency on 2019 Marketing Plan • Arts & Culture Strategic Plan- First Site Visits- First meeting of Task Force • Focus Group Research planning for Detroit and New Jersey • Naples Depot Visitor Center planning meetings • Hoffman Holdings Appreciation event • Internal Controls Division meetings • Arrivalist research results review with vendor • BCC Budget Workshop • Short Term Vacation Rental discussions with Code and County Manager Public Relations/Communications • Collier New Hire Orientations on Tourism • Media interviews on tourism issues: WINK; NBC-2; ABC-9; Naples News, Bob Harden Promotional Activities/Special Events • Meetings with promoters of QBE Shootout, CME Group and Chubb Classic for next events • Meetings with Steve Quinn on FBU 2019 event • Meeting with Sanchez-Casal tennis events promoter for future events Promotional Activities 3 11.A.1 Packet Pg. 401 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) GROUP MEETING SALES REPORT Debi DeBenedetto – Group Sales & Marketing Manager - May 10, 2019 – June 9, 2019 2018 2019 Number of Meeting Planner Contacts 169 invitation went out and contacts 118 Number of RFP leads sent to hotel partners 46 46 recorded leads sent with over $18 Million in delegate spending potential and 26,693 room nights Number of Groups booked 8 booked 5 groups booked Total Room Nights/Econ. Impact for Period booked 9469 room nights $5.2 million Room nights booked 4,031 $2.5 million in potential delegate spend Number of RFP Enhancement (RFPE) Requests 1 requested 2 new RFPE requests granted Number of RFPE’s to Contract 0 booked 2 groups booked Site Visits & FAMS 1 site 4 Sites working Number of Shows Attended 1 show 3 sales missions M&I MICE AZ and HPN presentation Sales Activities this Period • Wellness – Efforts continue with solicitation of partners and destination to encourage listings and wellness events and happenings. June 8 Global Wellness Day event had over a dozen free amazing activities. Attended Wellness Wednesday • Meeting & Incentive MICE show, Incentive market. 26 one on one appointments with planners and great potential. Leads and postcard mailer sent. • Hosted 12 HPN Global sourcing managers while in AZ- this has encouraged the HPN group to put us as a priority to leads and already gained 5 new Rfp’s. • 3 postcard mailers done this month to various lists as follow up • SHOW US YOUR BADGE program was launched May 8th, 2019. We have 25 restaurant and attraction participants with more coming in daily. • A June Fam is in the planning stages June 17& 18 – We have 13 Confirmed currently for this Fam event and received 10 RFP’s while soliciting planners for the June Fam • Proofed Meetings newsletters and ads for upcoming advertising and promotions. • Assisted Midwest rep with services estimates and upcoming show registrations • Attended CVB Strategic Summit Hilton Naples • Working on 4 various sites assisting planners and resorts 11.A.1 Packet Pg. 402 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero – Travel Industry Sales Manager May 6 – June 1, 2019 PERIOD AT A GLANCE 2018 2019 Number of Travel Agent Contacts 9 144 Number of Tour Operator Contacts 112 2 Number of FAM’s/Site Visits 1 0 Number Trade Shows Attended 0 2 Sales Mission 0 1 EVENTS RECAP MarketHub Americas by HotelBeds – Costa Mujeres, Mexico May 7 – 10, 2019 Comments/Trends: This was my first year attending MarketHub Americas. HotelBeds is the biggest bed bank in the world and sends us the most Latin American clients than any other bed bank. It is important to be at this show and network with our market reps, learn about new ideas that will take HotelBeds to the next level and meet the clients that are booking through them. Since this event took place in Cancun, the West Coast of FL Coalition took the opportunity to host a breakfast for 35 PriceTravel sales people. They were all so interested in the west coast of FL and impressed with the offerings each destination has. We also visited the call center and met the different teams. It was a successful and productive use of our time in Cancun. It is important to note that we now have service to RSW from several cities in Mexico. These cities are Chihuahua, Culiacan, Guadalajara, Huatulco, Mexico City, Puerto Vallarta and San Jose del Cabo/Los Cabos. ILTM, Latin America – Sao Paulo, Brazil May 14 – 17, 2019 Comments/Trends: We decided not to participate in WTM Latin America but instead to do this Luxury Travel agent show. We want to concentrate on the agents that are booking us instead of speaking with the same tour operators. Want a fantastic show. Every one of these agents that I met with is interested in selling something different to their high-end clients. Many are already booking the destination in combination with either Miami or Orlando. Booking avenues are Expedia, Bonotel, Tereza Perez, Orinter, HotelBeds. Many requests for destination wedding information which I passed onto Joao to follow up. It is less expensive for couples to have a destination wedding than to have one in Brazil and they find much better amenities and service in Florida. West Coast of Florida Coalition Update: We keep receiving bookings from the tour operator Mediterranea to the Inn on 5th, LaPlaya and one is pending for the Trianon. I did a Skype training on May 30th with the tour operator LaPlace as they are already selling our product and they needed further information on the destination. They are selling the Naples Beach Hotel, Naples Grande, The Inn on 5th and Naples Bay Resort. 11.A.1 Packet Pg. 403 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) Price Travel Training HotelBeds Tradeshow 11.A.1 Packet Pg. 404 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) Skype Training for LaPlace sales people LaPlace – Naples Offers 11.A.1 Packet Pg. 405 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) 11.A.1 Packet Pg. 406 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) June 2019 Monthly Report- May Events & Activities Sports Team - James Hanrahan, Nikki King Development Activities this Period – James Hanrahan • Attended the NASC conference in Knoxville, TN May 5th-10th • Met with Sports Council President Liz Sanders • Attended and Presented at the Sports Council Monthly Meeting • Emailed and called current and past promoters to inform them of my new role • Met with Florida Fire to discuss tournaments for fall 2019 • Met with Parks and Recreation for monthly team meeting • Presented to the Parks and Recreation Advisory Board about the Paradise Coast Sports Plex • Renewed First Aid/CPR Certification • Met with Sean Callahan and Ed Finn to discuss SFI contract • Met with Rogelio Sanchez with Academia Sanchez-Casal and their tennis tournaments • Visited Paradise Coast Sportsplex construction site to receive update and progress • Presented to the TDC on American Junior Golf Association July event • Met with Steve Quinn from FBU about football event in December Sweetbay Memorial Day Cup May 25-27 Direct Spending $388,280 Economic Impact $551,109 Room Nights 539 TDC Funding Committed $8,085 Acquisition Cost (Funding/Room Nights) $15 Total ROI 8% TDT Revenue $3,477 May Events 2019 2018 Number of Events 1 1 Direct Spending $388,280 $367,436 Room Nights 539 535 Average Acquisition Cost $15 $13.74 TDT Revenue $3,477 $4,012 Funding Reimbursement to Promoters $8,085 $7,350 Event Staff OT $1,600 $1500 11.A.1 Packet Pg. 407 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) Development Activities this Period – Nikki King • Attended the NASC conference in Knoxville, TN May 5th-10th • Attended monthly Parks and Rec Meeting • Managed Sports in Paradise Facebook Page • Attended Sweetbay Memorial Day Cup • Met with Academia Sanchez- Casal • Attended the CVB quarterly round table • Attended monthly staff meeting • Attended Women’s Tennis Clay Court Tournament • Attended site visit new sports complex • Met with Florida Fire • Attended internal controls kick off meeting • Attended FBU operational conference call • Attended Woodspring Suites grand opening • Met with the President of the Sports Council • Attended annual marketing summit • Met with FBU-Steve Quinn 11.A.1 Packet Pg. 408 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) PUBLIC RELATIONS & COMMUNICATIONS REPORT- JoNell Modys, Maria Power PR STAFF PROJECTS, ACTIVITIES PERIOD AT A GLANCE May 2019 Number of Media Contacts from CVB PR May 2019 – 341 May 2018 – 510 May • 41 Single info or photo submissions • 300 News release distribution Number of Journalists/Influencers Hosted May 2019 – 4 May 2018 – 3 May • Marianela @thefuddhist – Matador Network • Katie Parker – Brit & Co. • Mary Thurwachter – Florida Weekly • Samantha Hunter – Yoga Digest, Hey Bloom (with VISIT FLORIDA) News Releases May 2019 – 4 May 2018 – 7 News Releases May • Tourism Week-State of Collier Tourism Briefing Media Alert • The Cultural Planning Group Selected to Develop Collier County Arts & Culture Strategic Plan • Experience Naples, Marco Island and the Everglades [IPW Travel Media Online Press Room] • A Proper Inn-Introduction to Luxury in Naples, Florida [IPW Travel Media Online Press Room] Publicity Highlights May 2019 May 2019 May tourism publicity value: $1,086,577 Media Impressions: 55,421,046 • Naples Daily News, NBC-2: Coverage of State of Collier Tourism briefing for National Travel & Tourism Week • Facebook Live/The ParadiseCoast: Hosted Four Facebook Livestreams during National Travel & Tourism Week from: Wooten’s airboat ride, Everglades; Naples Zoo leopard kittens; Edgewater Beach Hotel’s Wellness Wednesday Happy Hour; Sunset from Naples Beach • News-Press Collier Tourism Column: Celebrating tourism, leopard kittens, the arts • Today Online: Marco Island one of 20 cities you can still visit for a quick Memorial Day Weekend – Value over $19,000; Reach 23.9M • Connect Magazine – South Florida East to West – full Paradise Coast destination profile • The Travel 100 – Things to Do in Marco Island, Florida [In and Out of the Water] from CVB November FAM • JW Marriott – Lots of pickup nationally of their Paradise Redefined project completion, new tower release 11.A.1 Packet Pg. 409 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) • National Travel & Tourism Week o CVB Annual State of Collier Tourism Press Conference & Presentation at Naples Zoo o Hosted Facebook Live on Paradise Coast destination page: Wooten’s Everglades; Naples Zoo; Edgewater Beach Hotel’s Wellness Wednesday Happy Hour o PR 101 Workshop by Carlyn Topkin of Lou Hammond Group for area tourism partners – held at The Naples Beach Hotel & Golf Club • Naples Zoo media preview for clouded leopard kittens • CVB Advisory Roundtable meeting • Florida Society for Ethical Ecotourism board meeting • Google DMO project meetings • ParadiseCoast.com SEO meeting communications/digital team • VISIT FLORIDA Hurricane Prep webinar • Write multiple sections Paradise CoastLines industry newsletter • Selection of Matador Network influencer for food, wellness, travel content • USA Today paid placement romance article edits • U.S. Travel IPW Media Marketplace prep work • Paradise Coast Blueway Paddling Festival flyer with Paradise Adv. • Attend media event at Timeless • Attend WoodSpring Suites Opening • Attend FRLA post-legislative meeting • Attend SKAL tourism meeting at Yabba • Attend annual CVB marketing summit • FEMA certification training • FMLA training • Update website listings, many adding missing profile photos • Update Beach Conditions page weather section regularly on website • Add, update event listings to website • Add, update deal listings to website • Daily social media content creation, posting, interaction with followers • Assist tourism partners with information, share publicity 11.A.1 Packet Pg. 410 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) 11.A.1 Packet Pg. 411 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) MONTH/YEAR: MAY 2019 PREPARED BY: UK & IRELAND OFFICE HIGHLIGHT OF THE MONTH: Virgin Holidays campaign launch May 2019 saw the launch of a co-op campaign with Virgin Holidays, the largest tour operator in the UK market to Florida/USA and a key partner for Florida’s Paradise Coast. Commencing on the 13th May, the campaign partners with the Daily Mail/Metro group who publish two of the UK’s largest titles, including a mixture of online and print articles focusing on the destination, as well as digital advertising and E-blasts. This media group have an incredible boast that together they reach 1 in 5 UK adults every single day, which is 70% of the population every month. OMMAC have been working alongside Virgin Holidays to ensure that they have everything required to make the campaign as successful as possible and that all marketing is in line with the destination’s key messaging. Please see below for examples of the campaign, including an online article and some digital adverts: 11.A.1 Packet Pg. 412 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) Above: article on the MailOnline, website that receives 188,500,000 monthly unique users MARKET UPDATE: Abta chief downplays Brexit impact fears Abta chief executive Mark Tanzer downplayed fears over the impact of Brexit on the UK travel sector highlighting only short-term disruption and even some potential positives, adding the likely impact if a Brexit deal can be reached by the new October deadline. He said he believed there was an understanding of the value of UK outbound tourism both within the UK government and overseas and a determination to protect the industry. The “slight positive” to have come from the 2016 referendum result was that the value of UK outbound tourism to EU markets had been “quantified”, he said. Orlando achieves record-breaking visitor numbers Visit Orlando has revealed that Orlando welcomed a record-setting 75 million annual visitors in 2018, an increase of 4.2% year on year. The UK market accounted for 1,039,000 visitors, a 1.9% increase on 2018 arrivals. 11.A.1 Packet Pg. 413 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) Visit Orlando president and chief executive George Aguel, said: “We saw strong gains from all of our core countries. This success is a testament to the special appeal of our destination that continues to grow and evolve, as well as our strong commitment to strategic marketing initiatives.” Visitor trends suggest holidaymakers are booking later UK residents made 4.5 million visits overseas in January 2019 – 2% fewer than in January 2018, according to figures out today. However, they spent £2.9 billion while overseas, a rise of 6% year-on-year, said the Office for National Statistics. Looking at the figures over a longer period, for November 2018 to January 2019, there were 12.6 million visits abroad by UK residents – down 2% year-on-year – with spending up 5% to almost £8 billion. Tui launches inaugural Yorkshire-Florida service; adds Girona, Spain for summer 2020 The first weekly Tui flight to Orlando from Doncaster Sheffield airport took off on Saturday 4 May. Celebrations at the airport included a Disney-themed party in departures. Tui says the new route is part of its aim to ensure more holidaymakers can jet off from their local airport. According to the operator, its Doncaster store has sold more holidays to Florida than any other in the country. MARKETING/SALES/PROJECTS & ACTIVITIES: IPW – June 2019 OMMAC has been working with the CVB to recommend which UK, Irish and additional markets meetings should be held at IPW 2019. We reviewed those who have signed up for the event and added in a few who weren’t on the list, but we believe will attend, providing a total of 52 appointment suggestions. Reviewed additional invitations to attend during the convention for networking purposes. Ongoing preparation for this leading tradeshow. IAGTO – North American Convention – June 2019 UPCOMING EVENTS 2018 DATE SPECIAL EVENT LOCATION 1st – 5th June IPW Anaheim 23rd – 26th June IAGTO NAC – (UK office reg. complete Claudia attending) Texas July Various training & hosted events – for 4th July celebration London 11.A.1 Packet Pg. 414 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) Membership and registration now complete for the International Association of Golf Tour Operators (IAGTO) – North America Convention (NAC). Working with CVB accordingly to ensure our participation is successful. Assisted with additional appointments as necessary. Facebook Promotion Working on proactive Facebook promotion, possible with tour operator co-op – to drive up following and additional engagement – with launce aimed over the summer months. CO-OP MARKETING: Vacations to America OMMAC have continued to work on the Vacations to America Co-op campaign, an American specialist tour operator who prides themselves on providing expert advice, with all of their Travel Consultants travelling to America at least once or twice a year. The latest element of the campaign is an E-blast to their client database, featuring Florida’s Paradise Coast, as pictured below. The ‘discover more’ button then links the consumer through to the Paradise Coast page of their website. Above: inclusion in E-blast that has ‘discover more’ button. 11.A.1 Packet Pg. 415 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) Below: landing page on Vacations to America website, after clicking ‘discover more’ BROCHURE REQUESTS: Website Enquiries OMMAC worked with our UK mailing house BH&P to ensure that guides and maps were distributed to all UK and Ireland addresses following receipt of requests from the Paradise Coast website. PROJECTS: Paradise Coast Trade E-Newsletter Throughout May, OMMAC continued to work on the production of a trade E-Newsletter to send out to key Travel Agents and Tour Operators, updating them on Florida’s Paradise Coast for the remainder of 2019. The aim was to produce a newsletter with a clean, professional look and feel. The contents included in the newsletter will be updates on local industry partners, including hotels and restaurants, as well as attraction updates such as key news from Naples Pier and the Naples Princess. PUBLIC RELATIONS Publication/ Circulation Activation/ Date of travel Angle/ Theme Industry partners Status update/ publish date PR Value Florida Friday, Travelmole, Distributed to: 1,500,000 Submitted content for monthly newsletter Supplied content for the theme ‘Sunsets in the Sunshine State’ Everglades National Park Ongoing Waiting to see if included, June coverage $2,060 11.A.1 Packet Pg. 416 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) Naomi Richardson Irish Independent (weekend magazine) Circ – 102,537 June 19 Balancing tourism with environment Everglades National Park, Wooten’s Airboat Tours Ongoing Dates are confirmed, in the process of confirming activities TBC Press Release After receiving the press release that had been sent to the US media from the CVB, OMMAC worked to tailor this to the UK market. (Over 50 media and news desks) April 26 To inform UK media about the upcoming US OPEN Pickleball Championships, held in Naples Completed Press release distributed to over 50 media, including online and round-up specialists Isabel Conway – Freelance & Irish Independent Circ - TBC TBC Preview the new exhibit at Marco Island Historical Museum with Smithsonian that includes the Key Marco Cat Calusa artifact. Visit Florida _ TBC Ongoing Securing date to obtain assistance with flights & car rental – meeting held at WTM TBC Carly Honeyfield – Bella Magazine Circ - 166,000 copies sold each week August 19 To showcase family product in the Naples and Marco Island areas. TBC Ongoing Dates are confirmed, liaising with Carly to start organising her trip TBC 11.A.1 Packet Pg. 417 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) Sarah Forrest Freelance journalist who blogs for Golf Guru Group – will also be pitching to other golf publications including The Golf Business (Golf Guru pageviews: 19,000) Consumer Opportunity July/September – Date TBC To raise the profile of golf in Naples in the UK GolfBreaks and Visit Florida – both unable to provide flights for June dates – liaison continues for new dates - TBC Ongoing Liaison continues with Sarah to determine if a trip to the region will be possible. Sarah is working with V FL to assist with Flights after our introduction to V Fl. TBC Florida Friday – Sunsets in the Sunshine State, – Distribution: 1,500,000 SOCIAL MEDIA ACTIVITIES Activity Status/Result We continue to keep a presence on @ParadiseCoastUK. This month we have looked to inform potential travelers of upcoming events and use inspirational quotes and images to encourage them to travel. @ParadiseCoastUK continues to grow followers and get support through retweets and likes. 11.A.1 Packet Pg. 418 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) A selection of Facebook and Twitter updates this month Facebook Twitter 11.A.1 Packet Pg. 419 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) DIAMONDE- EUROPEAN REPRESENTATION SUMMARY OF ACHIEVEMENTS- MAY 2019 TOUR OPERATOR ACCOUNTS Germany o FTI Touristik GmbH, Stephanie Höcker, Marketing / FTI Academy E-Learning NAP Marketing We have completed our cross-marketing campaign with FTI and Visit Florida in May. The campaign included an FTI B2C and B2B landing page, a newsletter inclusion for NAP, a blog article inclusion for NAP as well as a print flyer with 1 page for NAP and FTI created a whole new fly-drive focused on nature and all participating destinations. The room night numbers during the campaign showed a 17,73% increase compared to 2018 as well as the PAX numbers had a 21,13% increase during the campaign. Please find detailed report attached. Netherlands o Jan Doets, Melvin Malepaard, Brand & Marketing Director NAP Marketing On May 27th our dedicated NAP newsletter was sent to a database of 17.000 B2C contacts. The opening rate was excellent with 21,9% and 3,305 total openings. The newsletter will be followed by Facebook posts on the Jan Doets Facebook page with 22K follower. Belgium o Del-Tour, Gerald Ponsard, Product Manager USA NAP Marketing We have successfully achieved and secured that NAP will be featured in the new USA brochure in 19/20 with a fly- drive as well as we have secured several Facebook posts for NAP. To be posted during June/July 2019. TRAVEL AGENTS o TA Sales Calls: this month, we have proudly presented NAP to a total of 305 travel agents during personal visits in following areas. o Explorer Fernreisen, Susanne Herbst, Agency Manager NAP Product Training We have comprehensively trained 5 agents of the Nurnberg office. The training was very well received and 3 have been to Florida personally. o CANUSA TOURISTIK GmbH & Co. KG, Kathrin Manzel, Agency Manager NAP Product Training 11.A.1 Packet Pg. 420 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) We have trained 5 agents of CANUSA Munich office. The agents were appreciative of the new info’s we shared, and all have been to NAP before. EVENTS o Visit USA Bowling Roadshow Munich Date & Place 13.5.19 Munich Nr of attendees 66 Profile of event The bowling concept is quite refreshing, as the location is always in a bowling-alley. Each partner had 8 workshops each 10 min. After the workshops the evening continued with a joint dinner, which was excellent for networking with the agents and the evening was completed by a bowling session with all participants. Profile of attendees Travel agents from Munich. General feedback The TAs enjoyed the different kind of roadshow and loved the NAP workshops. Many questions were asked during the workshops and our insider tips were highly appreciated. Cost 800 EUR o TUI Roadshow BBQ Themed in cooperation with the Fort Myers CVB Date & Place 20.-24.05.2019 Hannover, Wiesbaden, Nurnberg, Heilbronn Nr of attendees 54 Profile of event The evenings started with a reception for a first introduction and great networking opportunities during the appetizers. Followed by our presentation of 20 min and the Fort Myers CVB's presentation as well as a small presentation of TUI. These events are very special, as it is only for a limited number of TAs, up to 15. The BBQ was prepared together with the chef and gave an excellent opportunity for networking with all agents during the whole event. Profile of attendees TUI managed the invitation process completely and invited the travel agents. The registrations for all locations was very successful, as it was a very exclusive event. General feedback The feedback from the TAs was again excellent. They enjoyed the concept of the event especially the joint cooking part in between the presentations as it was fun and in-depth info was delivered. The presentations were perceived very well, we could see that they especially appreciated the insider tips we shared with them, most of the agents took notes during the presentation and they asked many questions about NAP and we could present NAP excellently. Cost 14, 500 USD (also part of the campaign, an online NAP banner and Instore TV commercial) 11.A.1 Packet Pg. 421 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) o TUI Dinner Event with Visit Florida Date & Place 27.5.2019 Stuttgart Nr of attendees 35 Profile of event The evening started with a reception for a first introduction and great networking opportunities, followed by a USA themed dinner and the presentations. Visit Florida started, continued by Fort Lauderdale CVB and our presentation. We had 20 min shared with the Fontainebleau and Aventura Mall to reduce the cost. Profile of attendees Travel Agents from Stuttgart and surrounding, all invited by TUI. General feedback The feedback we received was great. The agents were very attentive and enjoyed the evening. Especially the presentations, including insider tips and destination highlights as the agents came back to us after the presentation for even more information. The whole evening event was very well received. Cost 1000 EUR MARKETING o Facebook NAP # posts: 6 #fans: 13,107 Please find down below the most successful posts in May: #1 05.05.2019 Everglades, reached 1299 clients, 27 reactions and 21 likes #2 06.05.2019 SUP, reached 645 clients, 7 reactions and 6 likes o Facebook Ad We have finalized our NAP Facebook ad implemented by DiaMonde. The ad was running 1-week in May and targeted people in DACH with high travel intentions and USA interest. All in all, the ad was successful as it reached 6.215 people and the NAP Facebook fan page received 234 new followers. MEDIA / PR NAP PR We have secured that Lisa from Imprintmytravel, a successful travel blogger from Austria has visited Naples in May. She has posted 3 Instagram posts already and will feature NAP in a blog article as well. Instagram posts can be found here: https://www.instagram.com/imprintmytravel/ Axel Pinck, freelancing journalist We have achieved that Axel Pinck visited NAP May 25-27, 2019. He was researching for the travel guide DuMont as well as for the USA magazine “America Journal” and potential food stories. He was hosted by the Hilton Naples and visited the Celebration Park, Culinary Walking Tour and did a kayak tour with Everglades Area Tours. Await feedback from his trip. 11.A.1 Packet Pg. 422 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) PROJECTS o IPW Preparation Preparation for IPW including preparation of market overview and update, comprehensive preparation of the meetings. o Reprint USP NAP cards We have reordered our dedicated NAP USP cards to be distributed during sales activities by DiaMonde. CONSUMER o Brochure fulfillment: 15 in total HIGHLIGHTS IN JUNE 2019 o B2C mailing BellMarketing, June 7, 2019 o Visit Florida media event, June 18, 2019 o CANUSA product training, June 19, 2019 o Explorer product training, June 19, 2019 o Boomerang product training, June 19, 2019 o NAP newsletter, June 28, 2019 o NAP Facebook ad, June, 2019 o Budget preparations, June 2019 11.A.1 Packet Pg. 423 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) May 2019 AVIAREPS Brazil Representation MARKET INFORMATION • Azul Airlines announced three new routes to depart from GRU Airport to Manaus, Belém and Foz do Iguaçu, starting in the second semester. There will be two daily flights to Foz do Iguaçu, while Manaus and Belém will receive one flight per day each. Apart from the obvious domestic strategy Azul is developing, these new routes will also be a valuable option for clients searching for Azul’s flights to Fort Lauderdale from Belém International Airport. (https://www.panrotas.com.br/aviacao/novas-rotas/2019/06/azul-anuncia-tres-novas-rotas-a-partir-de-guarulhos- sp_165182.html) • Miami is the major destination to Brazilian tourists buying flights for travelling abroad. This is the result of a study conducted by ViajaNet OTA, ranking the top 10 flight destinations for tourists departing from Brazilian international airports. This is a clear sign that tourists are not only travelling to Miami itself, but also using MIA international airport to visit other locations in Florida state. (https://www.mercadoeeventos.com.br/_destaque_/destinos- destaque/miami-e-o-destino-internacional-mais-procurado-em-2019/) • Gol Airlines has announced the figures for May of 2019. The Brazilian airline company has registered substantial growth in the number of international flights with a 71.9% increase in the demand rate when comparing to the same month of 2018. The occupation rate for the same flights has also experienced a 7.7% growth from the same number of the previous year. (https://www.mercadoeeventos.com.br/noticias/aviacao/gol-registra-aumento-na-oferta-e- demanda-em-maio-de-2019/) • Azul Airlines has just started operating a new route that will operate from Brasília to Recife in June 4th. There are three daily flight from Brazil’s capital to one of the biggest cities in the northeast region of the country. According to the company’s Planning Director Mr. Daniel Tkacz, this is a crucial step for the airline to develop a very strong market between the center-west region and the northeast states of Brazil. Apart from this new route, Azul has other 16 domestic destinations being attended by flights departing from REC international airport. Those travelers will easily connect to international flights to Argentina, Fort Lauderdale and Orlando. (https://www.mercadoeeventos.com.br/noticias/aviacao/azul-anuncia-novo-voo-diario-entre-brasilia-e-recife/) • CVC, Decolar and Flytour were awarded with the Chairman’s Circle Honors as the three top US destination sellers for the Brazilian market in 2019. The award has also demonstrated how important are those three tour operators, placing them among the companies with higher selling figures worldwide. (https://www.mercadoeeventos.com.br/noticias/agencias-e-operadoras/ipw-cvc-decolar-e-flytour-sao-premiadas- como-lideres-de-venda-para-os-eua/) • Visit Florida wants to incentivize Brazilian visitors to explore more of the sunshine state. The focus now will be the qualification of the tourists travelling in the state, as well as expanding their stay in Florida. According to Visit Florida’s new Chief Marketing Office Mr. Geraldo Llanes, the idea now is to present Brazilian tourists with new destinations and possibilities within the state. Fly & Drive and Land & Sea products will be better promoted. In addition to that, he 11.A.1 Packet Pg. 424 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) also demonstrated the great interest Visit Florida has in promoting the west coast destinations, such as Tampa and Clearwater. The main idea is to educate Brazilian tourists about new destinations and to incentivize them to explore more what Florida has to offer. (https://www.panrotas.com.br/destinos/turismo/2019/06/visit-florida-incentivara- fly-drive-e-land-sea-para-brasileiros_165023.html) • Naples and Palm Beaches hosted a special event during IPW 2019. The event was hosted by Mr. Jack Wert (Naples, Marco Island & Everglades CVB) and Mr. Rich Basen (Discover the Palm Beaches) to reinforce the image of both destinations as valuable and great destinations to be more explored by Brazilian tourists. (https://www.panrotas.com.br/destinos/eventos/2019/06/palm-beaches-e-naples-recebem-profissionais-para- evento-no-ipw_165022.html) TRADE Leisure Sales Calls / Meetings Name Market Company Objective and Outcome Follow Up Cátia Frias Catia.frias@aa.com BR American Airlines Rua. Dr. Fernandes Coelho, 64 – São Paulo, SP – 05423-040 Phone: +55 11 3004-5000 We’ve contacted Ms. Frias to evaluate a possible partnership with American Airlines in the organization of a Luxury focused destination review. She has already accepted but is now negotiating the air tickets so PC will not have any cost with tickets. Email follow up to evaluate the status on the negotiation. Danielle Andreazzi Danielle.andreazzi@prime tour.com.br BR Primetour – TO Al. Joaquim Eugênio de Lima, 424 – São Paulo, SP – 01403-001 Phone: +55 11 3178-4754 Danielle will provide us with a new proposal for several promotional actions for PC. Primetour will provide us with their room night figures and ideas to also have some contact with target audience as well (B2C). Email follow up and we’ll wait for their proposal. Paulo Biondo Paulo.biondo@agaxtur.co m.br BR Agaxtur – TO Av. Europa, 884 - São Paulo – SP - 01449-000 Phone: +55 11 3067-0900 Paulo contacted us for proposing the Shopping de Viagens Agaxtur event to Paradise Coast. We’ve discussed some of the proposal’s points and will have a second project for presenting PC with. Email follow up. 11.A.1 Packet Pg. 425 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) Isabella Bernardo Isabella.bernardo@orinte r.com.br BR Orinter – TO Rua da Consolação, 247 – São Paulo, SP – 01301-903 Phone: +55 11 3514-4444 Isabella is responsible for planning and implementing all sea transportation & attractions products for Orinter. She will oversee some of the product development for Paradise Coast, detecting opportunities for adding some room nights to Naples and Marco Island for clients departing from Key West region. Email follow up with some more specific information on the matter. Vivian Menon Vivian.menon@copastur.c om.br BR Copastur – TO Rua Bela Cintra, 755 – São Paulo, SP – 01415-003 Phone: +55 11 2394-2136 Vivian is the product development manager for Copastur. The mostly corporate focused TO has now entered the luxury sector and she’s interested in offering PC related products to clients. Email follow up with digital collaterals and evaluate possible promotional opportunities in the future. Sammya Caram sammya@dreamturismo.t ur.br RJ Dream Viagens e Turismo – TA Av. N. Sra. De Copacabana, 749 – Rio de Janeiro, RJ – 22050-002 Phone: +55 21 3559-0012 Sammya has already sold some room nights to Naples are to some of her clients. She’s interested in getting to know more about some local festivals and attractions. Email follow up with digital collaterals Tati Finkelstein tati@mercaturpremium.c om.br RS Mercatur – TO Rua Dom Pedro, 1240 – Porto Alegre, RS – 90550-141 Phone: +55 51 3027-8827 Tati is product development manager for Mercatur TO. They are the biggest Virtuoso tour operator from the southern region of Brazil. We’re evaluating possible promotional actions to increase sales to Paradise Coast. Email follow up with digital collaterals and schedule a call. Leonardo Barbosa leonardo@orionoperador a.com.br RS Orion – TO Rua Eudoro Berlink, 646 – Porto Alegre, RS – 90450-030 Phone: +55 51 3408-2198 Leonardo is Orion’s Director and has already been to Naples area. Orion is mostly focused on leisure products, but now they are also developing a more luxury focused sector in the company. He requested more information on properties and attractions. Email follow up with digital collaterals and schedule call with Orion’s product development department. Cristina Nogueira SP Luckytour – TA Cristina is already quite educated on the destination and wishes to Digital collaterals provided and email follow up 11.A.1 Packet Pg. 426 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) cristina@luckytourviagem .com.br Rua José Jannarelli, 75 – São Paulo, SP – 05615-000 Phone: +55 11 3373-9300 have more information on attractions and local properties. to evaluate possible needs. Chobs Ferreira Chobs.ferreira@wembley viagens.com.br SP Wembley Viagens – TA Av. Rudolf Daffemer, 400 – Sorocaba, SP – 18085-852 Phone: +55 15 3012-5902 Chobs has already participated in two events of Paradise Coast and is very educated on the destination. He’s requested more information on the golfing attractions because he’s already sent some clients to play in Florida. Specific digital collaterals provided. Michelle Nedelciu michelle@raidho.com.br BR Raidho – TO Av. Dos Carinás, 595 – São Paulo, SP – 04086-011 Phone: +55 11 3383-1200 Raidho is a TO mostly focused on exotic luxury destinations and products. They would like to start offering Florida products by providing their clients with options like Paradise Coast. Orlando and Miami will not be their focus product due to their target audience. Email follow up to understand their product development team needs. Ana Carla Colares Anacarla.colares@casabla ncaturismo.com.br BR Casablanca – TO Rua Osvaldo Cruz, 2040 – Fortaleza, CE – 60125-150 Phone: +55 85 3466-6063 Casablanca Turismo is one of the biggest Virtuoso TOs in Brazil and the major one for the northeast part of Brazil. We’re contacting them to evaluate possible promotional partnership. Email follow up and schedule a meeting with their local team in São Paulo. Márcia Cavalcante marciamctravel@gmail.co m AL MC Travel – TA Av. João Davino, 402 – Maceió, AL – 57035-554 Phone: +55 82 3028-7390 Promote the destinations attractions, properties and highlights to not yet educated professionals on the destination. Email follow up with digital collaterals. Solange Bezerra AL Lys Turismo – TA Promote the destinations attractions, properties and highlights to not yet educated professionals on the destination. Email follow up with digital collaterals. 11.A.1 Packet Pg. 427 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) lysturismo@lysturismo.co m.br Rua Silvério Jorge, 318 – Maceió, AL – 57022-710 Phone: +55 82 2126-6105 Matheus Machado matheus@tpo.tur.br GO Travel Planner – TO SIA Trecho 3, Bloco A – Brasília, DF – 710200-030 Phone: +55 61 3026-2826 Matheus is the sales director for Travel Planner TO in Brasília region. They are specialized in organizing groups for wedding destination purpose. He requested more information on the local properties for offering to honeymooners as well. Specific digital collateral sent and email follow up. Jaqueline Rodrigues jaqueline@mgmoperador a.com.br BR MGM Operadora – TO Rua Visconde de Rio Branco, 1358 – Curitiba-PR – 80420-210 Phone: +55 41 99619-6555 Jaqueline is Sales director for MGM Operadora and demonstrated great interest in developing some opportunities for offering more PC products. Jaqueline will provide us with dates to conduct a first online training session with her product development crew in Curitiba, PR. Camilla Pereira camilla@caicatur.com.br AL Caiçara Viagens e Turismo – TA Rua Jangadeiros Alagoanos, 461 – Maceió, AL – 57030-000 Phone: +55 82 3327-2448 Promote the destinations attractions, properties and highlights to not yet educated professionals on the destination. Email follow up with digital collaterals. Jorge Souza Jorge.souza@orinter.com. br BR Orinter – TO Rua da Consolação, 247 – São Paulo, SP – 01301-903 Phone: +55 11 3514-4444 We’ve had a recent meeting with Jorge and he presented us with a complete promotional plan for Paradise Coast. The Plan was presented for PC’s evaluation. Email follow up 11.A.1 Packet Pg. 428 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) Gabriela Barbosa Gabriela.souza@bancorbr as.com.br DF Bancorbrás – TA SCS, Qd. 4, Bloco A – Brasília, DF – 70304-000 Phone: +55 61 3044-7352 Promote the destinations attractions, properties and highlights to not yet educated professionals on the destination. Email follow up with digital collaterals. Karla Mergulhão Karla.mergulhao@milenio turismo.com.br DF Milenio Turismo – TA SRTVN Quadra 702 – Brasília, DF – 70719-900 Phone: +55 61 3328-2848 Promote the destinations attractions, properties and highlights to not yet educated professionals on the destination. Email follow up with digital collaterals. Brand USA Roadshow Brasília 60 Travel agents Email follow up with collaterals and ideas for selling PC 11.A.1 Packet Pg. 429 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) 11.A.1 Packet Pg. 430 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) Brand USA Roadshow Alagoas 45 Travel agents Email follow up with collaterals and ideas for selling PC 11.A.1 Packet Pg. 431 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) Masterop Alagoas 25 Travel agents Email follow up with collaterals and ideas for selling PC Promotions (Joint Marketing Activities – JMA’s) Tour Operator Name Market Description – Coop Actions Launch/Start Status Brand USA BR Paradise Coast will be participating in Brand USA 2019 program. There will be 8 events in: Goiânia, São Luiz, Maceió, Maringá, Londrina, Foz do Iguaçu, Brasília and Manaus. These events will be a valuable opportunity to strengthen the relationship with local travel agents and to educate the general trade. Ongoing. Remaining training sessions: Londrina, Maringá and Manaus. Primetour BR Primetour has offered two training sessions at their local HQ, in São Paulo. The first happened in Feb 12th and the second one is still to be scheduled. Ongoing. Next training session date TBC. BWT BR A Coop plan will be signed between BWT Operadora and Paradise Coast. This Coop will include the participation in two events, plus Ongoing. 2 Training sessions TBC in other cities – to be presented by BWT 11.A.1 Packet Pg. 432 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) some training sessions and products promotion. The first event will take place in April 26th in Porto de Galinhas, in Pernambuco state. (Vitória and Curitiba most probably). Europlus BR Europlus is interest in developing and promoting products relating PC as a valuable option for Florida frequent visitors. After de product is fully developed, João will begin training their sales team. Ongoing. 3 to 4 training sessions will be scheduled to promote de product (São Paulo, Sorocaba, Alphaville and Bauru) American Travel BR American Travel’s director, Mr. Anselmo Jr., is very fond of Naples. He lives in Orlando area but has been to PC for multiple times. He wants to promote new product for his frequent Florida visitors and we’ll schedule some training sessions with his executives and partner travel agents. Ongoing Dates and places TBC Orinter BR Orinter has provided PC with an offer for a plan with several promotional projects. The first one would take place in São Paulo, in June 17th (Florida Day – 80 travel agents). The following actions include digital campaigns, a sales campaign and one other event called the Orinter US Day. Proposed. Florida Day to take place in June 17th. Remaining actions with dates TBC. Shows / Sales Missions / FAM Trips (Media and Trade) / Other Name Market Description Date Status Luxury Destination Review BR A luxury oriented destination review is recommended to take place in the second semester of 2019. We are negotiating tickets with American Airlines and analyzing the people to be invited. The following Tour Operator will be invited: Agaxtur, Primetour, Teresa Perez, Interpoint, Mercatur and Queensberry (Product Development Department only). August or September Negotiating Festuris BR Festuris is the second biggest luxury show in Brazil. Paradise Coast has already participated in both 2017 and 2018 editions. We’ll evaluate the investment options they have for this year and provide PC with their final proposal. November Proposal stage 11.A.1 Packet Pg. 433 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) MEDIA RESULTS Media Meetings Name Publication/Media Market Objective & Meeting Notes Follow Up Shoichi Iwashita Simonde BR Shoichi has been in Naples last year and produces content exclusively about luxury, gastronomy, sustainability Complete Rodrigo Ruas Viagens ao Redor do Mundo BR Rodrigo is the TV host for Viagens ao Redor do Mundo TV Show. He intends to visit Naples in the next months Complete Beatriz Marques Revista Menu BR Meeting to introduce culinary options from PC Complete RESULTS • Acontece Magazine 11.A.1 Packet Pg. 434 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) • Acontece.com 11.A.1 Packet Pg. 435 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) 11.A.1 Packet Pg. 436 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) • Simonde 11.A.1 Packet Pg. 437 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) 11.A.1 Packet Pg. 438 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) 11.A.1 Packet Pg. 439 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) 11.A.1 Packet Pg. 440 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) • Viagem e Gastronomia 11.A.1 Packet Pg. 441 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) 11.A.1 Packet Pg. 442 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) • A Gazeta 11.A.1 Packet Pg. 443 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) • Agente de Valor 11.A.1 Packet Pg. 444 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) 11.A.1 Packet Pg. 445 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) MEDIA LINKS • Acontece magazine | Print • Acontece.com | https://acontece.com/t/4782-naples-e-marco-island-mesclam-diversao-e-calmaria • Simonde | https://www.simonde.com.br/naples-florida-a-cidade-milionaria-na-paradise-coast-com-pores-do- sol-belissimos-e-praias-quase-do-jeito-que-a-gente-gosta-onde-ficar-hospedagem-o-que-fazer-dicas-ritz-carlton- naples-beach-hotel/ • Viagem e Gastronomia | https://www.viagemegastronomia.com.br/viagem/naples-paradise-coast-florida/ • A Gazeta | Print • Agente de Valor | https://agentedevalor.com.br/noticia/1088/excelente-momento-para-conhecer-os-encantos- alternativos-da-florida 11.A.1 Packet Pg. 446 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) MEDIA VALUE Media Subject Date Copies/ Pageviews/Impressions Acontece magazine Naples and Marco Island mixes fun and relax May issue 25.000 Acontece.com Naples and Marco Island mixes fun and relax 05/13 130.000 Simonde Naples, Florida: the millionaire city with beautiful sunsets and amazing beaches 05/19 35.000 Viagem e Gastronomia Naples: charm, luxury and beautiful beaches close to Miami 05/28 175.000 A Gazeta Another perspective in Florida 05/28 17.000 Agente de Valor Perfect moment to visit alternative routes in Florida 05/23 TBC SOCIAL MEDIA Zebra keeps producing content and managing Paradise Coast official account profile on Facebook and Instagram. AVIAREPS oversee the projects and posts. Facebook Paradise Coast Facebook address is www.facebook.com/paradisecoastbr = 23,412 fans on the page. Promoting culinary in Paradise Coast 11.A.1 Packet Pg. 447 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) Promoting Culture in Naples Promoting Nature in Paradise Coast Instagram address is https://www.instagram.com/paradisecoastbr/= 2,327 followers 11.A.1 Packet Pg. 448 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) Prospect work for June 2019 • At least 3 media meetings in Sao Paulo, besides pitches by e-mail and media calls • Pitch for Summer in Paradise Coast • To organize the individual media trip for Rafael Leick, from Viaja Bi, to promote Naples Pride 11.A.1 Packet Pg. 449 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) VISITOR SERVICES REPORT- Lori Lou Waddell May 2019 Visitor Profiles Month Big Cypress Oasis Everglades Immokalee Marco Island Naples YTD Total Year 2015 52,473 107,564 85,941 1,103 6,810 20,419 274,310 Year 2016 65,051 104,162 67,403 1,252 6,321 6,992 251,180 Year 2017 44,153 92,081 40,329 1,617 4,647 5,193 188,020 Year 2018 43,220 95,776 16,201 1,621 2,027 3,606 162,451 Jan 2019 3,530 7,244 0 66 429 702 11,971 Feb 2019 7,379 17,350 0 109 397 401 25,636 Mar 2019 7,781 19,035 0 94 327 357 27,594 Apr 2019 5,049 11,733 0 95 139 347 17,363 May 2019 3,187 6,850 0 135 103 156 10,431 Jun 2019 Jul 2019 Aug 2019 Sept 2019 Oct 2019 Nov 2019 Dec 2019 Total YTD 26,926 62,212 0 499 1,395 1,963 92,995 • Everglades City Visitor Information Center has closed their location as of June 1, 2018. 11.A.1 Packet Pg. 450 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) Naples and Marco Island Visitor Information Center International Visitor Origins 11.A.1 Packet Pg. 451 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) Naples and Marco Island Visitor Information Center U.S. Visitor Origins Naples Visitor Information Center 11.A.1 Packet Pg. 452 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) 11.A.1 Packet Pg. 453 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) MAY 2019 Activities for the Period- Lori Lou Waddell • Respond to all emails regarding tourism in Collier County coming to Chamber of Commerce • Staff satellite visitor information center in the lobby of the Naples Depot Museum with volunteers • Renovation ideas for satellite information center at lobby in Depot • Planning Volunteer FAM to Flamingo Adventures for November • Continue to request Chamber hoteliers with request for rack cards to place in lobby at Naples Depot Museum • Continue to request Chamber attractions with request for rack cards to place in lobby at Naples Depot Museum • Continue to request rack cards to place in the Chamber Building Visitor Information Center • Meeting with Patty Huff to stay in contact with Everglades City to assist in promotion • Display and distribute Everglades City Trail Town marketing brochures in Naples VIC • Set meeting with Marco Island Visitor Information Center for June • Send out Calendar of Events to Chamber of Commerce Board Members. • Respond to requests for Visitor and Relocation packets • Update Visitor Counts for Collier County Visitor Information Centers • Update Statistics for Naples Visitor Information Center • Request all materials below par levels for Visitor Information Center from attractions, hotels, restaurants • Manage VIC Vol Schedules at Chamber and Museum Train Depot satellite location • Manage/update/email Calendar of Events for Tourism partners • Manage daily operation of Visitor Information Center, coordinate information with other Collier County Visitor Information Centers. • Manage all requests for Visitor and Relocation materials, mailing and tracking • Attend meeting at Naples Depot regarding lobby design for future location of Visitor Information Center • Attend CVB Quarterly Round Table Meeting at Double Tree Hotel • Attend Annual Press Conference on Tourism by the CVB at Naples Zoo • Attend Post Legislation Tourism Reception for Collier County Chapter of FRLA at Naples Hilton • Attend Annual Meeting for the Greater Naples Chamber of Commerce at Ritz Tiburon • Attend CVB Annual Marketing Summit at Hilton Naples Monthly Attendance • Chamber of Commerce monthly events-Wake Up Naples and Business After Five • SKAL Board Meeting & Member Meeting • Sports Council Board Meeting & General Meeting Distribution • Paradise Coast Visitor Guides and Maps to Patty Huff for Everglades City • Everglades City Visitor Guide (2 cases) to Naples Visitor Information Center 11.A.1 Packet Pg. 454 Attachment: June 2019 Staff Activities (9391 : Tourism Staff Reports) 06/24/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 12.A Item Summary: Detailed Staff Reports Meeting Date: 06/24/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 06/19/2019 7:57 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 06/19/2019 7:57 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 06/19/2019 7:57 AM Tourism Jack Wert Director Completed 06/19/2019 8:25 AM County Manager's Office Sean Callahan Executive Director Completed 06/19/2019 8:47 AM County Attorney's Office Kelly Green Attorney Review Skipped 06/19/2019 7:55 AM Tourist Development Council Jack Wert Meeting Pending 06/24/2019 9:00 AM 12.A Packet Pg. 455 5/10/2019 - 6/10/2019 Naples Marco Island Everglades CVB Sales Report Event Type:All Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent StatusLead ID# Status:TURNED DEFINITE American Express Meetings & Events 8/21/2019 8/23/2019 0 16 48$31,255.58 0RFP Rcvd LocalOrlando Sales Meeting Corporate Cvent $0.00repeatCompany Canceled Meeting Booked Business48507 Association Management Center (AMC) 11/14/2019 11/16/2019 0 15 48$23,815.51 0RFP Rcvd LocalAPA Winter Board Meeting Association-Meetings, Conventions Repeat Planner $0.00newBooked Business48454 GlobauxSource 11/8/2021 11/15/2021 0 550 1,575$840,988.51 0RFP Rcvd LocalLockton Management, LLC. - 2020 Global Growth Forum Association-Meetings, Conventions Cvent-Debi Knows $0.00repeatBooked Business48750 JW Marriott Marco Island Beach Resort 5/30/2021 6/1/2021 0 719 2,155$1,372,416.37 0Rfp enhancement LocalIncentive Research Foundation 2021 Partner - Hotels $0.00repeatBooked48436 Reliable Facility Placement 3/2/2020 3/8/2020 0 45 205$180,581.43 0RFP Rcvd LocalRPI 2020 Annual Board of Trustees Meeting Education Cvent-Debi Knows $0.00repeatBooked Business48394 0 1,345 4,0315$2,449,057.40 0Event Count: $0.00 0$2,449,057.405 4,0311,3450Event Count: $0.00 Printed: 6/10/2019 Page: 1 of 1Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 456 Attachment: Detailed Staff Reports (9394 : Detailed Staff Reports) 12.A.1 Packet Pg. 457 Attachment: Detailed Staff Reports (9394 : Detailed Staff Reports) 12.A.1 Packet Pg. 458 Attachment: Detailed Staff Reports (9394 : Detailed Staff Reports) 12.A.1 Packet Pg. 459 Attachment: Detailed Staff Reports (9394 : Detailed Staff Reports) 12.A.1 Packet Pg. 460 Attachment: Detailed Staff Reports (9394 : Detailed Staff Reports) 12.A.1 Packet Pg. 461 Attachment: Detailed Staff Reports (9394 : Detailed Staff Reports) The News-Press - 05/23/2019 Page : C02 Copyright 2019, The News-Press. Use of this site signifies your agreement to the Terms of Service and Privacy Policy/Your California Privacy Rights , updated March 13, 2007. May 23, 2019 10:06 am (GMT +4:00) Powered by TECNAVIA Copy Reduced to 74% from original to fit letter page 2C ❚THURSDAY, MAY 23, 2019 ❚THE NEWS-PRESS +College admissions scandal elicits responsesDear Readers: Many of you have strong opinions about the college admissions scandal, and because there were so many thoughtful re-plies, I am devoting a few columns to reprinting some of the feedback to my proposed solution of fining the parents to pay for scholarships:Dear Annie: Amen, Sister! I had to write to you as this is one of the first letters that I have read of yours, and there have been hundreds, that I totally agree with. You were spot on. Those parents need to pay extremely huge fines and receive suspended sentences with probation. Also, money to the universities, as you suggested, should be devoted exclu-sively for those less fortunate. What a great response. — Just Another ChristianDear Annie: The parents who bribed and cheated to get their kids admitted to colleges seemed to forget an important point: How will those students ever succeed in college when they weren’t qualified to be ad-mitted? I agree with the writer who believes these parents did a great disservice to their kids. They did not “do what any loving parent would do.” Loving parents do not try to set the worst example for their children. And forgiving these parents may be the Christian way, but remember: This wasn’t a mistake; these parents knew that what they were doing was wrong but hoped it wouldn’t be discovered. — Know the Difference.Dear Annie: I was surprised at your suggested punishment for the celebrities who bought their way into elite universities for their kids. You suggested a fine double the amount of the bribes. This amounts to bribing the judi-cial system the same way they bribed the educational system. If anything, it would reinforce the parents’ and kids’ belief that cheating the system is the way to go. Jail time is the only way to get their attention and to dis-suade others from doing the same thing. — Correcting the RecordDearAnnieDEARANNIE@CREATORS.COM MARMADUKEZIGGY We recently celebrated National Travel and Tourism Week, a great time to focus attention on the positive bene- fits tourism brings to residents and businesses throughout Collier County. Each year Naples, Marco Island, Ev- erglades Convention and Visitors Bu- reau executive director Jack Wert deliv- ers the State of Collier Tourism report and this one contains lots of good news for the area. During 2018, short-term visitors staying in paid lodging created over $2.1 billion in economic impact within Col- lier County. Despite the losses felt by the red tide outbreak late last summer, the year ended on a positive note, and first quarter 2019 peak season results are ahead of last year. Visitor satisfaction ratings of 96.1% show that the products and services provided by the more 39,000 people employed thanks to tourism in Collier County continue to deliver the stellar service that keeps our guests happy and ready to recommend our area to others. This year’s report was presented to tourism industry leaders and media at Naples Zoo’s Safari Canyon theater. The zoo, one of the top attractions in Collier County, is celebrating its centennial as a botanical garden and 50th anniversary as a zoo. Clouded leopard kittens now on exhibit The adorable clouded leopard kittens born a little over 12 weeks ago at the zoo are now on exhibit from 10 a.m. to noon daily. The two female kittens, named Jean and Janet, can be seen romping and playing in their exhibit along La- goon Loop overlooking Lake Victoria. After a break for a catnap, they also ap- pear in the 2:30 p.m. Seated Safari Show. In honor of the kittens, if your name is Jean or Janet, you get free zoo admis- sion until May 31. Arts & Culture Strategic Plan The Cultural Planning Group has been selected by the Collier County Board of County Commissioners to develop a strategic plan for the ongoing develop- ment of arts and cultural assets and for promoting the area as a cultural destina- tion. The firm’s team will be organizing a series of community meetings with arts and culture and tourism stakeholders to move the project forward. JoNell Modys is the public relations and communications manager for the Naples, Marco Island, Everglades Con- vention and Visitors Bureau, the tour- ism marketing organization for Collier County where more than 1.8 million visi- tors annually provide an economic im- pact of $2.1 billion and support over 39,000 local jobs. Check the paradise- coast.com for ideas on what to see and do in Florida’s Paradise Coast. Share your photos on Facebook, Instagram and Twitter using #ParadiseCoast. COLLIER TOURISM Celebrating tourism, leopard kittens, the arts JoNell Modys Guest columnist USA TODAY NETWORK – FLORIDA Clouded leopard kittens Jean and Janet are on display from 10 a.m. to noon daily at Naples Zoo. They also appear in the 2:30 p.m. seated Safari Canyon show. JONELL MODYS PHOTOS Collier tourism executive director Jack Wert delivered his annual State of Collier Tourism Report during National Travel and Tourism Week recently in Naples Zoo's Safari Canyon theater. 12.A.1 Packet Pg. 462 Attachment: Detailed Staff Reports (9394 : Detailed Staff Reports) DestinationsEditors' Picks Things to Do in Marco Island, Florida [In and Out of the Water] May 31, 2019 The colors of the beaches at Marco Island are spectacular. Yes, the sand is really this white. (Photo courtesy of Paradise Coast.) No exotic vacations for me when I was growing up – vacation meant a Florida beach trip for our family of five. During that glorious week, we spent just about every minute on the beach, with short interludes to go jump, backflip or cartwheel off the diving board in the pool. (Ah, I miss diving boards.) Back then, there just wasn’t that much else to do on the beaches we visited. Now, there’s so much to do you have to select what you can fit in. During a recent visit, I got a taste of some of the dozens of things to do in Marco Island. Marco Island is a true island off the coast of Florida on the Gulf of Mexico, the largest and only inhabited island that’s part of a chain known as Ten Thousand Islands. Visitors come for one of the top beaches in Florida, amenity-filled resorts and outdoor activities like fishing, boating and golf. You can go fly fishing, play pickleball, go shelling and dolphin exploring, kayak through the mangroves and learn about the history of the people on the island dating back 6,000 years. Marco Island is part of what is known as Florida’s Paradise Coast, which also includes Naples, Everglades City, Immokalee and Ave Maria. The closest airport to Marco Island is Southwest Florida International Airport in Fort Myers, about an hour away. I really enjoyed flying into this light-filled airport and renting a car is super easy. You just 12.A.1 Packet Pg. 463 Attachment: Detailed Staff Reports (9394 : Detailed Staff Reports) walk out of the baggage claim area and cross the street to a large rental facility for almost all of the rental car companies – goodbye to long rental car shuttle rides! Here are several things you can do in Marco Island, both in the water and out of it. Hey, sometimes it rains at the beach, you’ve had enough sun or you’re ready to put on dry clothes and check out other adventures, so I’ve included things to do in Marco Island when it rains as well. Spend a day on one of the beaches in Marco Island: Tigertail Beach or South Beach We have to start with the beach, right? The four-mile coastline of Marco Island has been called one of the most beautiful beaches in the United States. If you’re not staying at a beachside resort, there are public beaches at either end of the island. The choice depends on what you’re looking for during your day at the beach. Tigertail Beach Park has the advantages of a developed beach area along with an undeveloped area for exploring. Pay a small parking fee and you can access a playground, park and concession area that rents equipment for water sports and a snack bar that serves food, wine and beer. To get to the main beach area, you do have to cross over a shallow lagoon, which puts some people off due to the mushy bottom. Wear water shoes and bring a raft or paddle board to float your belongings and small children across. It’s worth the trek as on the other side you’ll reach three miles of unspoiled white sand beach with untouched dunes. Look out for the sea shell tree where visitors have written notes on shells and hung them on a tree. Mine would say, “This is my resting beach face.” I’m pretty deep that way. At the other end of the four-mile beach is the less-busy, more developed South Beach where high rise condominiums tower behind the dunes. There’s a pay parking lot and restrooms. A paved walkway from the parking lot of Swallow Avenue allows for easy access. Paddle through the mangroves with a naturalist tour guide Paddling through the mangroves is one of the dozens of things to do in Marco Island. (Photo courtesy of Paradise Coast.) One of my happy places is seated in a kayak on a smooth body of water, ready to explore new territory. I tried the ocean kayaking exactly one time and that was way too much work for me. I’ve never paddled so hard in my life as I did trying to get that kayak back on shore as the waves were pulling me back out to sea. From now on, I’ll take a slow-moving body of water. 12.A.1 Packet Pg. 464 Attachment: Detailed Staff Reports (9394 : Detailed Staff Reports) And that’s what I got with Paddle Marco. We each got our own one-seater kayak and headed out to some open water and through the mangroves while learning more about the wildlife on Marco Island from our excellent guides Jake and Glenn. Nervous paddlers will be happy to know there are no alligators here. Two-seater kayaks and paddle boards are also available. Bonus: The guides take photos of you and provide them for free that same day. Spot dolphins and collect bags full of shells “There’s a dolphin in Sarasota that is 66 years old. Another one had a baby at 48.” These were just two of the fun facts the naturalist Kent Morse shared with us during our three-hour ecotour and cruise on The Dolphin Explorer. He told us about the 10,000 Islands Dolphin Project, launched in 2006. It studies the movements and behaviors of bottlenose dolphins in Southwest Florida, using photo identification – a way to identify dolphins by their dorsal fins, which function like our fingerprints do. Kent told us if we spotted a dolphin they hadn’t already found, we could name him. He held up a notebook with photos of every dolphin they have been following along with their names. It reminded me of a high school yearbook, but without the you’ll-regret-this-later senior quotes. “Older male dolphins pair up with another male dolphin and stick together for life,” Kent told us. “We have identified one that lost his partner and can’t find another dolphin to pair up with. They are all younger and not interested or are already paired up.” Wow – that sounds like the lament I’ve heard from some of my single friends and made me feel sad for the lonely older male dolphins. Isn’t there a senior citizen center where they can all meet up and talk about the Good Old Days? While I’d been on plenty of dolphin cruises this was the most educational one. I also enjoyed being out on the boat and loved when we stopped on a small island for some shelling and swimming. We each received a mesh bag with “Just for the shell of it” to gather any of the thousands of shells we wanted. But the highlight of the tour was watching dolphins swimming and jumping by the boat. Take an adventure boat tour of Ten Thousand Islands Although it looks like a home for aliens, Cape Romano was built as a vacation home in 1980. It was on land then, but erosion made it inaccessible by land. Head out on a flat-bottom boat for a three-hour tour with Eco Endeavors, which has a mission to promote ecological awareness. You’ll explore a barrier island, go swimming and shelling and visit the Cape Romano Dome house. 12.A.1 Packet Pg. 465 Attachment: Detailed Staff Reports (9394 : Detailed Staff Reports) This bizarre looking home looks like where aliens would live if they decided to stay on planet Earth. It’s made up of four concrete dome-shaped huts on stilts built by oil producer Bob Lee in 1980 as a family vacation home. He built it on land, powered it completely with solar energy and the family lived there for years. Although the home survived Hurricane Andrew in 1992, erosion of the island led to the home being submerged in the water with no way to access it. The home was abandoned as it was no longer habitable. Boat your way to Keewaydin Island This barrier island, a nature preserve in the Rookery Bay Reserve, is popular for day trips and on weekends with the locals. The island has no cars, bridges or roads and is only accessible by boat. If you don’t have a boat catch the Hemingway Water Shuttle. Pack a picnic or buy snacks and adult beverages from a food boat. The beaches are on the Gulf side and are the quieter part of the island, excellent for shelling. If you’re looking for more action, head to the waterway side, where you’ll find the volleyball nets, boom boxes and umbrellas set up for the day. Launch your own canoe or kayak at Capri Paddlecraft Park This park has parking, restrooms, picnic pavilions and thousands of acres of beautiful mangrove forests to paddle through. If you don’t have your own canoe or kayak, local outfitters will deliver one here for you. Pay your minimal launch fee and you’re off. Talk like a pirate, dress like a pirate, fight like a pirate If you’re traveling with young buccaneers, check out the tour with Black Pearl Pirate Ship Cruises. Kids get to dress up, get pirate tattoos and interact with pirates while manning one of the 12 water cannons on board during this one-hour family adventure. Adults can dress up too to join this high- adventure outing on the high seas. The company also has sunset cruises on the 60-foot-long custom-built ship. Take a sunset cruise, enjoy a meal Take a daytime, sunset, lunch or dinner cruise on the Marco Island Princess. 12.A.1 Packet Pg. 466 Attachment: Detailed Staff Reports (9394 : Detailed Staff Reports) The 90’ Princess has sightseeing, nature and history cruises around the Gulf of Mexico. For a longer expedition try a lunch or dinner cruise. Seats are assigned for the meals, then you are free to roam around the boat. People enjoy seeing the gorgeous homes on Marco Island from the water. There’s a climate-controlled interior space if you’re concerned about the Florida heat. Go under the sea on a dive This full-service dive shop has been outfitting divers since 1998. If you’ve never dived before, you get an entry level PADI Open Water certification in as little as three days. Certified divers can sign up for a dive trip to several locations that have artificial reefs, shrimp and barge boat wrecks and natural limestone formations. The deepest site, the Blue Hole, is a bottomless wall dive. Trips last from 4.5 to 5.5 hours. For you scuba divers who care about the details, USA Today reported that Marco Island has moderate visibility in the 20-50-foot range and the inshore waters are typically less than 100 feet. Explore the largest artificial reef complex in the Western Hemisphere with 37 artificial reef modules installed 10 to 30 miles off the coastlines of Naples and Marco Island. There’s even one in the shape of a turtle designed by Vito DeBari. Reel one in with Marco Island backwater fishing More than 100 species of fish have been reported in the backwaters here, including massive tarpon and redfish. Other common species include Spanish mackerel, pompano, snapper and grouper. Backwater fishing trips are great for any skill level and as the fishing is done in calm waters, there’s no need to worry about waves causing motion sickness. Jungle Jim’s Safari leads four-, six-, and eight-hour backwater fishing tours. Check them out for fly fishing and shark fishing too. Beyond the Beach: Things to Do in Marco Island Out of The Water Although you may want to vacation like we did as a child, and never get out of your swimsuit, there’s plenty of things to do in Marco Island out of the water, including many things to do on Marco Island on a rainy day. Hit the courts for a game of tennis, pickleball or racquetball Grab a racquet at Marco Island Racquet Center for a game on one of its clay or hard surface tennis courts. The center also has pickleball and indoor racquetball courts. Non-members are welcome and if you don’t have a racquet or pickleball paddle, there are some available for loan. Three instructors are available for group and private lessons. View the famous 1500-year-old Key Marco Cat 12.A.1 Packet Pg. 467 Attachment: Detailed Staff Reports (9394 : Detailed Staff Reports) This sculpture in front of the Marco Island History Museum depicts the Key Marco Cat, which is only 6′ tall. (Photo by Jan Schroder) It may only be six inches tall but it’s known as one of the finest pieces of pre-Columbia Native American art ever found in North America. But the poor thing spent hundreds of years buried in the muck until an anthropologist uncovered it in 1896. The Key Marco Cat has been at the Smithsonian but came back to Marco Island Historical Museum, which mounted an exhibition, “Paradise Found: 6,000 Years of People on Marco Island.” In addition to some artifacts from the period and interactive activity stations, the exhibition includes information on the Calusa tribe and a life-size Calusa Village with a native plant walk. The museum also has a display related to its most recent history. Marco Island had just a small wooden bridge connecting it to the mainland until the 1960s when the Mackle brothers of the Deltona Corporation purchased a large portion of the island to develop it. Part of that development included the construction of the S.S. Jolley Bridge in 1969. Some of the ads for those original homes are on display. They include The Constellation, priced at $25,300 in 1968 and The Catalina, listed for $33,000 in 1970. Be sure to check out the gift shop before you go for some locally made items. The Marco Island Historical Museum also has outdoor murals that depict Marco Island from the Pleistocene period to today. Catch an art exhibit or take a class at Marco Island Center for the Arts Admission is free at this small museum with rotating exhibits, a monthly wine reception with live music and art classes. Don’t miss the gift shops with items made by local artists. Grab a key lime tart, quiche and other local goods at the Marco Island Farmers Market One of the top-rated non-beach, non-water activities is a visit to the Marco Island Farmers Market. Held weekly on Wednesdays in Veterans Community Park, the Market features local vendors like Art of Steel with steel art – get your steel manatee here – Angelic Desserts, Bliss Jewelry Creations, Captain Ken’s Seafood and dozens more. Just don’t take a plastic bag to carry your finds – they are not allowed here. The market is open mid-November to mid-April. 12.A.1 Packet Pg. 468 Attachment: Detailed Staff Reports (9394 : Detailed Staff Reports) Get a taste of fresh-caught Florida seafood and enjoy all day happy hour I did one of the two at lunch one day at Pinchers Marco Island, one of the most popular Marco Island restaurants. I’m not much of a day drinker and couldn’t even fathom indulging in the restaurants 2- for-1 special at lunch. The restaurant features peel-and-eat shrimp, stone crab claws (in season), jumbo lump crab cakes and a fresh catch-of-the-day. While I didn’t get a chance to explore many of the dining options in Marco Island, other top-rated ones include The Oyster Society, Italian Deli and Market, Fin Bistro and Red Rooster. For inexpensive fare, try Sami’s Pizza & Grill, Hoot’s and Big Al’s. Grab an evening cocktail and watch for the Green Flash I’ve only seen it once, but it was an awesome sight. When the atmospheric conditions are right during sunset, just as the sun disappears over the horizon, you can catch a super quick glimpse of the Green Flash. This brief glimpse of green is caused by the refraction of light. Hang out with the locals in the fishing village of Goodland Not many tourists make it to the small fishing village of Goodland, located in the southeast section of the island. It boasts a population of around 400 people who claim to live in a drinking village with a fishing problem. You won’t find glitz and glamour here, but you will find the oldest restaurant on Marco Island and some of the most fun bars in Marco Island. Head to Stan’s Idle Hour restaurant for tastes and experiences of an “Old Florida” bar on the water with cold beer and live music. On Sunday afternoons from 1:00 to 6:00 the action really heats up. It’s also home to the annual Goodland Mullet Festival, held before the Super Bowl, featuring fried and smoked mullet and the Buzzard Lope Queen competition. Another popular spot is Little Bar, which also features live music and the annual Spammy Jammy party in June. Guests are encouraged to harness their collective powers to ward off tornadoes during the season by wearing their pajamas (it’s not really known why) and creating sculptures out of leftover canned Spam from their hurricane preparation closets. Sculptures are given names like Pink Spamingo, Spamela Anderson and Sponge Bob Spam Pants. I don’t think I’m going out on a limb here to say you’ve truly never seen anything like it. Ask about the hours for Little Bar and they will tell you, “until midnight or until everyone is through singing.” Things to Do in Marco Island at a Luxury Hotel With all the activities available at some of the hotels in Marco Island, there’s really no need to ever leave. Here are a few activities you can enjoy at these luxury hotels in Marco Island. Related: Top 10 Hotels and Resorts I was lucky enough to stay at the JW Marriott Marco Island Beach Resort, where I loved my room, ocean view and all the amenities. The only downside for me was the staff all wears the fun, brightly colored prints of Lily Pulitzer. I brought a Lilly blouse with me, but never wore it for fear of being mistaken for someone who works there and not being able to answer any questions a guest may have. 12.A.1 Packet Pg. 469 Attachment: Detailed Staff Reports (9394 : Detailed Staff Reports) But it was a small price to pay for staying at this magnificent resort. Outside of Las Vegas, it may be one of the largest properties I’ve stayed in. It has 810 rooms, three outdoor pools, 10 restaurants and two private 18-hole golf courses. The resort recently completed a $320 million renovation, which included the addition of Paradise By Sirene, a 94-room, adults-only luxury resort on the top five floors of the new Lanai Tower. This is your spot for a private, quiet vacation when you’re traveling without kids. Every room has a private balcony, marble bathroom and small refrigerator, while some have water views of the pool or Gulf of Mexico. Here are just a few things to do at JW Marriott. Get your game on at 10K Alley gastropub and gaming emporium These adult milkshakes at 10K Alley are literally over the top. Take the family during the day for indoor simulated golf, mini bowling, burgers and shakes at 10K in the JW Marriott Marco Island. Then return at night when it’s adults only for a taste of some of the 60 Florida craft beers and barrel-aged bourbons. Get really decadent by ordering one of the sinfully delicious adult milkshakes, topped with items like doughnuts and cupcakes. Catch the nightly live fire dancer show Every night as the sun sets, a fire dancer clad in Balinese-inspired clothes wows guests with his skill and bravery by juggling sticks and rings of fire. Fully immersed in our own sunset session (see below) we only caught the very end. Indulge in a sunset session rum tasting at Kane It’s a truth universally acknowledged that when you’re at the beach, you have to have a rum drink. But why limit yourself to just one? Every night from 5-8 p.m. Kane hosts a rum tasting with rums from the Facundo Rum Collection, available in only four cities in the United States. Guests also get a free hand-rolled Padron cigar from the Padron Family shop in Little Havana in Mimi. 12.A.1 Packet Pg. 470 Attachment: Detailed Staff Reports (9394 : Detailed Staff Reports) There’s plenty more rum where those come from, however, as Kane has more than 70 rums. We tried a sampling of several rum drinks underneath a tiki roof, where every drink tastes better, with the toasted coconut mojito being my favorite. You won’t be sipping your drink out of a plastic straw, however. JW Marriott Marco Island was one of the first properties to ban plastic straws. When an inventory was done to see how many the resort was using each month, the answer was an astonishing 65,000. Relax at the biggest spa on the Paradise Coast Retreat from the sun and head to the 24,000-square-foot Spa by JW with a full service of treatments. If you didn’t book an appointment, walk in and ask for an Express Spa treatment. Neck, shoulder, scalp, hand and foot massages can be booked by the minute without an appointment. While I didn’t stay there, we did get a tour and dine at the Hilton Marco Island Beach Resort and Spa. After an electrical fire in 2017, the hotel reopened in 2018 after a $60 million renovation. The redone resort has 310 rooms, each with a pullout sofa bed, full-service spa, four restaurants and complimentary beach chairs for guests. Dine at The Deck at 560 at the Hilton on Marco Island As we entered the indoor space of The Deck at 560 I was enthralled by the large fire feature surrounded by couches at the entrance. I was told it wasn’t a real fire and we could even stick our hands in it. It looked so real to me, but I tested it out and didn’t feel a thing. The setting for The Deck at 560 is beautiful, even in the indoor space where we dined as it was dark outside, where there are 200 seats with a view of the Gulf. The menu features items like donut holes stuffed with whiskey cheddar and goat cheese, steaks, lentil cakes, catch of the day, and items from the onsite garden. For more information, visit Paradise Coast. – Jan Schroder, Editor in chief 12.A.1 Packet Pg. 471 Attachment: Detailed Staff Reports (9394 : Detailed Staff Reports) MEDIA SUBMISSIONS, CONTACTS - CVB In-House, MAY 2019 Date Staff Type - M=Media MP=Meeting Planner TO = Tour Operator; and PARTNER Outlet Name Name Info Photos / Video 5/1/2019 JNM M ParadiseCoast.com Danica Killea Approve photos for use on website 5/1/2019 JNM M Anna Maria Island Sun, Eastern Fly Fishing magazine Rusty Chinnis Sent destination fact sheets, background/destination information, Key Marco Cat, What's New as background for coverage; reminder about ParadiseCoast.com mention for Eastern Fly Fishing 5/1/2019 JNM M ParadiseCoast.com Miles Approve photos for use on website 5/3/2019 JNM M Eurowings Sent two images to represent SWFL beaches for joint Lee/Collier destination promo at Dusseldorf airport. 5/3/2019 JNM M USA Today Revise, correct romantic article direction, examples for advertorial 5/5/2019 JNM M Belle in the Burg Bonniebelle Chukwuneta Approved Naples images for blog post about day trip ideas from St. Pete 5/6/2019 JNM M LOCAL MEDIA DISTRIBUTION -145 Tourism Week + State of Collier Tourism Briefing Media Alert 5/6/2019 JNM Partner Collier County PUD Joseph A. Research, send requested Lake Trafford images 12.A.1 Packet Pg. 472 Attachment: Detailed Staff Reports (9394 : Detailed Staff Reports) 5/7/2019 JNM M Naples Daily News Laura Layden Attend tourism week State of Collier Tourism presentation at Naples Zoo 5/7/2019 JNM M NBC-2 News Gabrielle Dawkins Attend tourism week State of Collier Tourism presentation at Naples Zoo 5/7/2019 JNM M NBC-2 News 2nd crew Attend tourism week State of Collier Tourism presentation at Naples Zoo 5/7/2019 JNM M NBC-2 News Gabrielle Dawkins Send JW's tourism presentation, April visitation data 5/7/2019 JNM M Naples Daily News Laura Layden Send JW's tourism presentation 5/8/2019 JW M Marco Eagle Lance Shearer Interview regarding annual State of Collier Tourism report 5/8/2019 JNM M Marco Eagle Lance Shearer Assist with Jack Wert interview regarding annual State of Collier Tourism report 5/8/2019 JNM M The Knot Stephani Schell Follow up from Instagram Story FAM visit, photos, etc. 5/9/2019 JNM M USA Today Review, approve What To Do and See itinerary quiz 5/10/2019 JNM M Eurowings Silke Feike Send link to high res images to consider for airport billboard promo 5/10/2019 JNM M ESPN 99.3FM Reel Talk Radio Rob Modys Sent Tin City/Pinchers Blues, Brews & BBQ event info 5/10/2019 JNM M ESPN 99.3FM Reel Talk Radio Rob Modys Clouded leopard kittens now on display at Naples Zoo 12.A.1 Packet Pg. 473 Attachment: Detailed Staff Reports (9394 : Detailed Staff Reports) 5/12/2019 JNM M Tampa Bay Times Tom Wuckovich Sent suggesting to include Hilton Marco's Kids Night Out activity along with adults-only Tesoro restaurant to balance mentions between Hilton, JW resorts. Follow-up from CVB Fam/Hilton-hosted visit. 5/12/2019 JNM M Tampa Bay Times Tom Wuckovich Approved Naples beach and downtown images 5/12/2019 JNM M Tampa Bay Times Tom Wuckovich Sent Fifth Ave. shopping photos at his request 5/13/2019 JNM M VISIT FLORIDA Stefanie Eaken Will send info on family-friendly beaches, water parks, water sports 5/13/2019 JNM M Eurowings Silke Feike Source new and different high res images and send for consideration 5/13/2019 JNM M LOCAL MEDIA DISTRIBUTION -150 NEWS RELEASE: Arts & Culture Strategic Plan Consultant Approved 5/15/2019 JNM M Northstar Travel Media (travel agents, meeting planners) Martha White Researched, provided update on future dates for Old Naples Hotel 5/15/2019 Vendor M Naples Daily News Harriet Heithaus OK'd The Cultural Planning Group to respond to request for info from NDN on approval of Arts & Culture Strategic Plan vendor 12.A.1 Packet Pg. 474 Attachment: Detailed Staff Reports (9394 : Detailed Staff Reports) 5/15/2019 JNM TO Stewart Travel Raymond McMillan Approve photos for new USA locations website for UK travellers including several Naples itineraries. 5/16/2019 JNM M Palm Beach Post Mary Approve photos to go with travel story on Naples for Post's summer travel section 5/16/2019 JNM M FADMO Tourism Marketing Today Susan Trainor NTTW photo 5/16/2019 JNM M FADMO Tourism Marketing Today Susan Trainor NTTW report 5/17/2019 JNM M ESPN 99.3FM Reel Talk Radio Rob Modys Sent US Coast Guard Auxiliary Open House May 18 for Safe Boating Week 5/17/2019 JNM M FADMO Tourism Marketing Today Susan Trainor Split out report and photo caption, shortened copy 5/17/2019 JNM Partner Artis-Naples Request partner add CVB to press release distribution 5/17/2019 JNM Partner C'mon Request partner add CVB to press release distribution 5/23/2019 JNM Parnter FRLA Lois Croft Sent photo of speakers and VF reps from FRLA 5- 21-19 meeting in Naples 5/23/2019 JW M Naples Daily News Harriet Heithaus Provided comments on appointment of consultant to produce Arts & Culture Strategic Plan 12.A.1 Packet Pg. 475 Attachment: Detailed Staff Reports (9394 : Detailed Staff Reports) 5/23/2019 JNM M Garden & Gun Refer PR contact for Naples Soap to the enter the annual Made in the South Awards - application form now live online 5/23/2019 JNM M Flamingo Magazine Refer PR contact for Naples Soap to the enter the ongoing Florida Made editorial section. Provide editor contact 5/24/2019 JNM M Naples Daily News Accuracy contact Sent notice that Memorial Day Weekend beach story contains incorrect location/parking info for Tigertail Beach 5/28/2019 JNM M The 100 Companies Jan Schroder Approve photos for story on Things to Do on Marco Island 5/30/2019 JNM M ESPN 99.3-FM Reel Talk Radio Rob Modys Sent new solar powered waste compactor receptacle info now at 10 Collier beach and boat ramp parks 5/31/2019 JW M Bob Harden Show - online Bob Harden JW interview for local news podcast, Internet radio show 6/3/2019 JNM M IPW MEDIA MARKETPLACE 6/4/2019 JNM M The 100 Companies Jan Schroder Approve photos for Pinterest Pine for story on Things to Do on Marco Island. 12.A.1 Packet Pg. 476 Attachment: Detailed Staff Reports (9394 : Detailed Staff Reports) 06/24/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 13.A Item Summary: Next Meeting Date - July 29, 2019 Meeting Date: 06/24/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 06/20/2019 7:43 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 06/20/2019 7:43 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 06/20/2019 7:43 AM Tourist Development Council Jack Wert Meeting Pending 06/24/2019 9:00 AM 13.A Packet Pg. 477