TDC Minutes 04/24/2006 R
Apri124,2006
MINUTES OF THE COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL
Naples, Florida, April 24, 2006
LET IT BE REMEMBERED, that the Collier County Tourist
Development Council in and for the County of Collier, having conducted
business herein, met on this date at 9:00 AM in REGULAR SESSION in
Building "F" of the Government Complex, Naples, Florida, with the
following members present:
Chairman:
Commissioner Frank Halas
Susan Becker
Murray H. Hendel- Excused
Clark Hill
Rick Medwedeff
Ed (Ski) Olesky
John Sorey III
Glenn Tucker
ALSO PRESENT:
Jack Wert, Tourism Director
Gary McAlpin, Coastal Project Manager
Heidi Ashton, Assistant County Attorney
Debbie McCabe, Administrative Assistant
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4-24-06 Agenda
Page 1 of 1
MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
April 24, 2006, 9:00am
Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples,
Florida 34112
* Requires TDC Action 4
I. Call to Order
II. Pledge of Allegiance
III. Roll Call
IV. Changes and Approval of Agenda
V. Approval of TDC Minutes - *Regular Meeting March 27, 2006
VI. New Business
1. Introduce New Members to Tourist Development Council
2. *Recommend Approval of Tourist Development Department
Budget for FY 07
3. *Recommend and Ratify Florida Encounter Trade Show
Support in the Amount of $19,400
4. *Recommend Approval of the Wiggins Pass Monitoring
Survey to be Conducted by Humiston & Moore Engineers
5. Quarterly Budget Review Discussion
VII. Old Business
1. Parks & Recreation Quarterly TDC Project Update
2. Major Beach Renourishment Update - Gary McAlpin
VIII. Staff Report Presentations
1. Director's Report - Jack Wert
2. Sales Manager Report - Debi DeBenedetto
3. P.R. Manager Report - JoNe11 Modys
4. Film Coordinator Report - Maggie McCarty
5. Paradise Advertising - Cedar Hames
6. Phase V - Fulfillment & Call Summary - Ginny DeMas
7. Search Engine Report - Jack Wert
IX. Detailed Staff Reports
X. Announcements
XI. Audience Input & Discussion
XII. Council Discussion
XIII. Next Meeting Date/Location - May 22,2006; Collier County BCC Chambers, Naples Florida
XIV. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to
the meeting if applicable.
For more information, please contact Jack Wert at (239) 403-2402.
If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost
to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3301 East
Tamiami Trail, Naples, FL 34112, (239) 774-8380.
Public comments will be limited to 5 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited
to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the
Clerk to the Board at the Board Minutes and Records Department.
http://www.colliergov.net/tdc/4-24-06Agenda.htm
5/1 0/2006
April 24, 2006
I. Call to Order
The meeting was called to order by Chairman Commissioner Frank Halas at 9:00
AM.
II. Pledge of Allegiance
Pledge of Allegiance was recited.
III. Roll Call
A quorum was established.
IV. Changes and Approval of Agenda
Mr. Sorey moved to approve the Agenda.
Mr. Wert noted replacement pages for item "VI. New Business, 5. Quarterly
Budget Review Discussion".
Second by Mr. Hill. Carries unanimously 7-0.
V. Approval ofTDC Minutes - Regular Meeting March 27, 2006
Ms. Becker moved to approve the minutes for March 27,2006. Second by
Mr. Hill. Carries unanimously 7-0.
VI. New Business
1. Introduce New Members to Tourist Development Council
2. Recommend Approval of Tourist Development Department Budget for
FY07
Mr. Wert reviewed Executive Summary "Recommend Approval of Tourist
Development Department Budget for FY 07" (see attachments) noting that a
few contracts were not set up for the tax increase and that the projections in
the summary are conservative. Expense increases were limited to 5%.
Mr. Tucker mentioned the rent being paid to category "B" as it was brought
out at the Coastal Advisory Committee.
Mr. Wert replied that the reason for the expense is all related operational
expenses are charged to the "195" fund. The future plan is to move them into
another location instead of being in the same space were they are charging
rent.
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April 24, 2006
Mr. Hill moved to approve the "Tourist Development Department Budget
for FY 07" to be passed on to the Board of County Commission. Second
by Mr. Tucker. Motion carries unanimously 7-0.
3. Recommend and Ratify Florida Encounter Trade Show Support in the
Amount of $19,400
Mr. Wert reviewed Executive Summary "Recommend and Ratify Florida
Encounter Trade Show Support in the Amount of$19,400" (see attachments)
and gave a Power Point Presentation (see attachments).
Mr. Sorey moved to approve "Recommend and Ratify Florida Encounter
Trade Show Support in the Amount of $19,400". Second by Mr. Tucker.
Motion carries unanimously 7-0.
4. Recommend Approval of the Wiggins Pass Monitoring Survey to be
Conducted by Humiston & Moore Engineers
Mr. McAlpin reviewed Executive Summary "Recommend approval of the
Wiggins Pass Monitoring Survey and report to be conducted on a time and
material basis by Humiston & Moore Engineers for a not to exceed price of
$26,000. This work is required by FDEP permit and will be performed in
May 2006 (Project No. 900012)" (see attachments).
Mr. Tucker moved to approve the "Wiggins Pass Monitoring Survey and
report to be conducted on a time and material basis by Humiston &
Moore Engineers for a not to exceed price of $26,000. This work is
required by FDEP permit and will be performed in May 2006 (Project
No. 900012)". Second by Ms. Becker. Motion carries unanimously 7-0.
5. Quarterly Budget Review Discussion
Skipped over to be reviewed later.
VII. Old Business
1. Parks & Recreation Quarterly TDC Project Update
Mr. McAlpin addressed project in the "183" fund.
2. Major Beach Renourishment Update - Gary McAlpin
Mr. McAlpin reviewed Executive Summary "Progress Update City/County
Beach Renourishment Project" (see attachment) noting that a permit extension
for all of Naples has been granted for June 15t; if the project is not completed
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April 24, 2006
by that date then the area between ih A venue South and 1 ih Avenue South
will be granted an extension until June 15th.
VI. New Business
5. Quarterly budget Review Discussion
Mr. Wert reviewed the document "Tourist Tax Financial Report" adding that
the report will be presented to the Council quarterly.
It was the general consensus of the Board to approve the given format of the
documents.
VIII. Staff Reports
1. Director's Report - Jack Wert
Mr. Wert gave a Power Point Presentation (see attachment) reviewing tax
statistics.
2. Sales Manager Report - Debi DeBenedetto
Nichole Hashack gave a Power Point Presentation (see attachment) reviewing
trade shows.
Mr. Wert added the Florida Association of Counties Event will happen at the
Marco Island Marriott in June. He also demonstrated all the Guides that have
been produced along with a new billboard.
3. P.R. Manager Report - JoNell Modys
Ms. Modys gave a Power Point Presentation (see attachment) reviewing great
publicity occurring, including magazines, news, and television. A special
mention was given to the television program "Super Nanny" because they
filmed the final episode at the Marco Island Marriott.
4. Film Coordinator Report - Maggie McCarty
Ms. McCarty gave a Power Point Presentation (see attachment) welcoming
newest members to the Council and invited them to tour the facility. She then
reviewing film projects wrapped and film projects to be developed.
5. Paradise Advertising - Cedar Hames
Ms. Durand gave a Power Point Presentation (see attachment) demonstrating
advertising and web sites. She invited the Council to come in for a tour.
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April 24, 2006
6. Phase V - Fulfillment & Call Summary - Ginny DeMas
Ms. DeMas gave a Power Point Presentation (see attachment) with a review
of statistics on inquiries, leading States, and leading Countries.
7. Search Engine Report - Jack Wert
Information is included in packets (see attachments).
IX. Detailed Staff Reports
None
X. Announcements
None
XI. Audience Input & Discussion
None
XII. Council Discussion
Mr. Sorey mentioned that the summer recess for Naples City Council will occur
from mid June to mid August. He would like to set the schedule for the Tourist
Development Council at the next meeting. Mr. Halas added that the County
Commission will be off for the month of August.
Ms. Becker attended the Tourism Round Table last week and found it extremely
valuable.
Mr. Halas brought out the new parking spaces available for Council Members.
XIII. Next Meeting Date/Location - May 22, 2006; Collier County BCC Chambers,
Naples Florida
*****
There being no further business for the good of the County, the meeting was adjourned
by the order of the Chair at 10:26 AM
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Chairman Commissioner Frank Halas
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