Agenda 06/25/2019 Item #16F 1 (Amenrican Jounior Golf Assoc. Promotion from TDC)06/25/2019
EXECUTIVE SUMMARY
Recommendation to approve a date change for Tourist Development Tax Promotion funding to
support the upcoming American Junior Golf Association Junior Championship to July 21-25, 2019
for up to $10,000 and make a finding that these expenditures promote tourism.
OBJECTIVE: Revise dates for previously approved funding support for promoting the Junior Golf
Event in June 2019 sports events in Collier County.
CONSIDERATIONS: Collier County was previously scheduled to host the following event in June
2019; however, the date has changed to July 2019. The Tourism Division Sports Marketing Team has
attracted this Junior Golf event to our community. The projected hosting costs are based on the event
funding application request and the projected room nights from the event provided by the event organizer.
Event expenditures are the responsibility of the event organizer to pay. The Tourism Division proposes to
reimburse the event organizer for facility use fees to host this event at the Naples Beach Hotel and Golf
Club. These expenditures are authorized to be reimbursements through the BCC approved Sports
Assistance Program.
Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount
of recommended funding based. We use an acquisition cost of fifteen dollars per room night, which is a
sports tourism industry standard. Funding for this sports tourism event is subject to TDC
recommendation and Board approval.
American Junior Golf Association - Junior Championship will take place July 21-25, 2019 at the
Naples Beach Resort. This Junior Golf Event will be the first time it has been in Collier County in many
years. The event was previously held in north central Florida and is looking for a new home. The event
is projected to attract 165 athletes, 300 spectators, and is projected to generate 350 room nights in Collier
County hotels, direct spending of $270,690, and TDT revenue of $3,354.00. The expenses for the event
will be site fees and operating costs up to $10,000.00 that will be paid.
First Year Projected 2019
Direct Spending $270,690
TDT $3,354
FISCAL IMPACT: Funding of up to $10,000.00 for this sports tourism event is included in the BCC
proposed FY 19 Tourism Division budget in Fund 184 for Sports Marketing Event support.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council previously
approved funding for the event on June 25, 2018; however, the date has changed to July, and the TDC
recommended approval 9-0 of the date change at the May 30, 2019 meeting.
LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: For approval of a date change for Tourist Development Tax Promotion
funding to support the upcoming American Junior Golf Association Junior Championship to July 21 -25,
2019 for up to $10,000 and make a finding that these expenditures promote tourism.
16.F.1
Packet Pg. 2450
06/25/2019
Prepared by: Kelly Green, Tourist Development Tax Coordinator
ATTACHMENT(S)
1. AJGA Date Change Email (PDF)
16.F.1
Packet Pg. 2451
06/25/2019
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.1
Doc ID: 9295
Item Summary: Recommendation to approve a date change for Tourist Development Tax
Promotion funding to support the upcoming American Junior Golf Association Junior Championship to
July 21-25, 2019 for up to $10,000 and make a finding that these expenditures promote tourism.
Meeting Date: 06/25/2019
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
06/11/2019 1:36 PM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
06/11/2019 1:36 PM
Approved By:
Review:
Tourism Jack Wert Director Review Completed 06/11/2019 2:12 PM
County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 06/13/2019 1:16 PM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 06/14/2019 2:51 PM
Office of Management and Budget Laura Wells Level 3 OMB Gatekeeper Review Completed 06/14/2019 2:58 PM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 06/14/2019 4:37 PM
Budget and Management Office Ed Finn Additional Reviewer Completed 06/14/2019 8:10 PM
County Manager's Office Heather Yilmaz Level 4 County Manager Review Completed 06/17/2019 12:48 PM
Board of County Commissioners MaryJo Brock Meeting Pending 06/25/2019 9:00 AM
16.F.1
Packet Pg. 2452
From: Jason Etzen <jetzen@AJGA.ORG>
Sent: Thursday, May 23, 2019 10:04 AM
To: KingNicole <Nicole.King@colliercountyfl.gov>
Subject: RE: AJGA Meeting at NASC
Hi Nicole,
Our AJGA event scheduled at The Naples Beach Hotel & Club has changed dates to July 21 – 25. The
name of the event is the AJGA Junior at Naples.
Thanks, Jason
16.F.1.a
Packet Pg. 2453 Attachment: AJGA Date Change Email (9295 : AJGA 2019 Junior Championship Date Change)
16.F.1.a
Packet Pg. 2454 Attachment: AJGA Date Change Email (9295 : AJGA 2019 Junior Championship Date Change)