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TDC Minutes 05/30/2019 May 30, 2019 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, May 30, 2019 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a SPECIAL SESSION in Building “F” of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Andy Solis Vice Chairman: Clark Hill Victor Rios Susan Becker Kathleen Brock Ed (Ski) Olesky Dan Sullivan Michelle McLeod Nancy Kerns ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Manager, Coastal Zone Management Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator Barry Williams, Director, Parks and Recreation James Hanrahan, Interim Sports Development Manager COLLIER COUNTY Tourist Development Council AGENDA May 30, 2019 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Andy Solis, Chair Clark Hill, Vice-Chair Susan Becker Dan Sullivan Nancy Kerns Kathleen Brock Edward (Ski) Olesky Councilor Victor Rios Councilwoman Michelle McLeod All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. May 2019 Collier County Tourist Development Council Page 2 Printed 5/23/2019 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. April 22, 2019 TDC Meeting Minutes 5. Presentations 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management B. Beach Park Facilities C. Tourism Division 7. New Business A. Recommendation to approve the staff recommended Tourist Development Council Grant application requests from the City of Naples, the City of Marco Island and Collier County for FY-2019-2020 in the amount of $9,880,300; budget these expenditures; and make a finding that these expenditures will promote tourism. B. Recommendation to approve the 10-Year Capital Planning document for Fund 195-Beach Renourishment and Pass Maintenance and Fund 185 Program Management and Administration, and make a finding that these expenditures promote tourism. C. Recommendation to approve a proposal from Humiston & Moore Engineers for South Marco Beach Re-Nourishment Project under Contract No. 13-6164 for a not to exceed amount of $118,642 and make a finding that this expenditure promotes tourism. D. Recommendation to approve a proposal from Humiston & Moore Engineers to provide Professional Engineering Services for Wiggins Pass Interim Dredging under Contract No. 15-6382 for a not to exceed amount of $46,978, approve necessary Budget Amendment and make a finding that this expenditure promotes tourism. May 2019 Collier County Tourist Development Council Page 3 Printed 5/23/2019 E. Recommendation to approve a work order with APTIM Environmental & Infrastructure, Inc. to provide professional engineering services for Clam Pass Park Renourishment under Contract No.15-6382 for time and material not to exceed $45,498.50 and make a finding that this item promotes tourism. F. Recommendation to approve a work order with APTIM Environmental & Infrastructure, Inc. to provide professional engineering services for North Park Shore Beach Renourishment under Contract No.15-6382 for time and material not to exceed $27,894.80, and make a finding that this item promotes tourism. G. Recommendation to approve a work order with APTIM Environmental & Infrastructure, Inc. to provide professional engineering services for Park Shore Beach Renourishment under Contract No. 15-6382 for time and material not to exceed $27,894.80 and make a finding that this item promotes tourism. H. Recommendation to approve a work order with APTIM Environmental & Infrastructure, Inc. to provide professional engineering services for 2020-2021 Local Government Funding Request under Contract No.15-6382 for time and material not to exceed $19,896 and make a finding that this item promotes tourism. I. Recommendation to approve Change Order No. 1 to Contract No. 17-7097 with APTIM Environmental & Infrastructure, LLC for additional time and professional services as required for the Collier Creek Modeling Study, and make a finding that this item promotes tourism. J. Recommendation to approve the proposal by CSA Ocean Sciences, Inc. to continue the required post-construction hardbottom monitoring for the Collier County Beach Nourishment Project in summer 2019 with CSA Ocean Sciences, Inc. for Time and Material not to exceed $94,578.90 under the already approved and executed Contract No. 17-7188 and make a finding that this item promotes tourism. K. Recommendation to approve funding for a truck haul beach renourishment project for the Clam Pass, North Park Shore and Park Shore Beach segments anticipated to begin in the Fall 2019 (approximately November 1, 2019) for a not to exceed project expenditure of $5,500,000 (excluding Professional Engineering services) and make a finding that this item promotes tourism. L. Recommendation to approve Change Order No. 1 to Contract No. 19-7512 with Earth Tech Enterprises, Inc. for an additional $6,000 required to repair Terminal Groin damages caused by Hurricane Irma and make a finding that this item promotes tourism. M. Progress Update on USACE Feasibility Study Update N. Review the preliminary results of the 2019 Annual Beach Monitoring Report and Staff’s Recommendations. O. Recommendation to approve one (1) Collier County Tourist Development Council Category “A” Grant Application for Beach Park Facilities for Fiscal Year 2020 in the total amount of $185,000, approve necessary budget amendment, and to make the finding that the project promotes tourism. P. Recommendation to approve the FY 20 Proposed Tourism Division budget and make a finding that this action promotes tourism. Q. Tourist Development Council (TDC) Appointment Review R. Recommend approval of a date change for Tourist Development Tax Promotion funding to support the upcoming American Junior Golf Association Junior Championship to July 21- 25, 2019 for up to $10,000.00 and make a finding that these expenditures promote tourism. May 2019 Collier County Tourist Development Council Page 4 Printed 5/23/2019 8. Old Business A. FBU Viewership Report 9. Council Member Discussion 10. Marketing Partner Reports A. Marketing Partner Reports 11. Tourism Staff Reports A. Tourism Staff Reports 12. Detailed Staff Reports A. Detailed Staff Reports 13. Next Scheduled Meeting A. Next Meeting Date - June 24, 2019 14. Adjournment May 30, 2019 2 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order – Commissioner Solis Commissioner Solis called the meeting to order at 9:00 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Agenda and Minutes A. Changes and Approval of Today’s Agenda Mr. Rios moved to approve the Agenda subject to the following changes:  Item 7.Q – to be heard first under New Business  Item 8.A – addition of a PowerPoint presentation  Item 13 – Consideration of Changing the Date of the July meeting to 7/29/19  Item 7.M and N – Postpone until the next meeting.  Item 7.S – July meeting schedule Second by Ms. Becker. Carried unanimously 9 – 0. B. Approval of prior TDC Meeting Minutes 1. Regular Meeting April 22, 2018 Ms. Becker moved to approve the minutes of the April 22, 2019 meeting subject to:  Changing the motion under Item 7.D from “Carried unanimously 8 “yes” – 1 ‘no.” to “Motion carried 8 “yes” – 1 “no.” Second by Mr. Rios. Carried unanimously 9 – 0. 5. Presentations/Public Comment - (3 minutes each) None 6. Consent Agenda All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s) will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management None Beach Park Facilities None B. Tourism Division None 7. New Business Q. Tourist Development Council (TDC) Appointment Review (this item was heard first) May 30, 2019 3 Mr. Wert presented the Executive Summary for consideration noting 3 individuals have applied to fill the seat to be vacated by Mr. Sullivan. Speakers Amanda Cox spoke on her desire to serve on the Council. Mary Shea spoke on her desire to serve on the Council. Laura Puckett spoke on her desire to serve on the Council. Mr. Rios moved to recommend the Board of County Commissioners appoint Amanda Cox to the Tourist Development Council. Second by Mr. Hill. Carried unanimously 9 – 0. A. Recommendation to approve the staff recommended Tourist Development Council Grant application requests from the City of Naples, the City of Marco Island and Collier County for FY2019-2020 in the amount of $9,710,300; budget these expenditures; approve agreement; and make a finding that these expenditures will promote tourism. Mr. McAlpin presented the Executive Summary and the Council reviewed the following requests: Beach Renourishment Projects Park Shore Beach Engineering, NTP & Renourishment #90067 $2,500,000 Clam Pass Beach Engineering, NTP & Renourishment #90069 $3,000,000 Marco Island South, NTP & Renourishment #90071 $1,450,000 USACE Feasibility Study Technical Support #80366 $ 150,000 Total $7,100,000 Mr. Hill moved to recommend the Board of County Commissioners approve the Tourist Development Council Grant application requests for the above referenced beach renourishment projects in the amount of $7,100,000; budget these expenditures; approve agreement; and finds the item promotes tourism. Second by Mr. Rios. Carried unanimously 9 – 0. Inlet Projects Wiggins Pass Monitoring/Dredging #80288 $150,000 Doctors Pass Monitoring/Dredging #90549 $ 25,000 Clam Pass Dredging (Pelican Bay) #88032 $289,400 Total $464,400 Mr. Rios moved to recommend the Board of County Commissioners approve a Tourist Development Grant application for Inlet Projects in the amount of $464,400, and finds the expenditures promote tourism. Second by Ms. McLeod. Carried unanimously 9 – 0. Regulatory Beach Tilling – Collier County #80171 $ 30,000 Biological Monitoring Nearshore Hardbottom #90033 $185,000 Shorebird Monitoring #90297 $ 25,000 Physical Beach and Pass Monitoring #90536 $170,000 Sea Turtle Protection Program #09999 $170,000 Total $580,000 (Physical Beach and Pass Monitoring include; Vanderbilt, Clam Pass Beach, Park Shore, Naples and Marco South Beaches along with Wiggins, Doctors, Collier Creek and Caxambas Pass) May 30, 2019 4 Mr. Rios moved to recommend the Board of County Commissioners approve a Tourist Development Grant application for Regulatory in the amount of $580,000.00, and finds the expenditure promotes tourism. Second by Ms. Kerns. Carried unanimously 9 – 0. Beach Maintenance Beach Maintenance – City of Naples #90527 $191,000 Beach Maintenance – Collier County/Marco Island #90533 $200,000 Vegetation Repairs/Exotic Removal – County Wide #90044 $25,000 Total $416,000 Mr. Rios moved to recommend the Board of County Commissioners approve a Tourist Development Grant application for Beach Maintenance in the amount of $416,000.00, and finds the expenditure promotes tourism. Second by Ms. Kerns. Carried unanimously 9 – 0. Structures Naples Pier Rebuild $135,000 Mr. Rios moved to recommend the Board of County Commissioners approve a Tourist Development Grant application for Structures in the amount of $135,000, and finds the expenditures promote tourism. Second by Ms. McLeod. Carried unanimously 9 – 0. Administration 195 Administration Costs #90020 $ 75,000 185 Project Management and Administration #99195 $882,400 Tax Collector Fee’s (2.5%) #99195 $227,500 Total $1,184,900 Mr. Rios moved to recommend the Board of County Commissioners approve a Tourist Development Grant application for Administration in the amount of $1,184,900.00, and finds the expenditure promotes tourism. Second by Mr. Hill. Carried unanimously 9 – 0. Mr. Rios thanked Mr. McAlpin for his recent efforts during the Marco Island beach re-grading project. B. Recommendation to approve the 10-Year Capital Planning document for Fund 195-Beach Renourishment and Pass Maintenance and Fund 185 Program Management and Administration and make a finding that these expenditures promote tourism. Mr. McAlpin presented the Executive Summary noting that the document is for planning purposes over the next 10 years, with the mid-term goal of building up sufficient funds (estimated at $30M) to implement any recommendations from the US Army Corps of Engineers plan being developed for the County. The County has sufficient funds on hand at this point in time ($38M), to address a catastrophic event such as damage caused by a major storm. Mr. Hill moved to recommend the Board of County Commissioners approve the 10-Year Capital Planning document for Fund 195-Beach Renourishment and Pass Maintenance and Fund 185 Program Management and Administration and finds the item promotes tourism. Second by Ms. Becker. Carried unanimously 9 – 0. May 30, 2019 5 C. Recommendation to approve a proposal from Humiston & Moore Engineers for South Marco Beach Re-Nourishment Project under Contract No. 13-6164 authorize the Chairman to execute the work order for a not to exceed amount of $118,642 and make a finding that this expenditure promotes tourism. Mr. McAlpin presented the Executive Summary noting that the work involves engineering consulting for the design, permitting and construction aspects of the project. Mr. Rios moved to recommend the Board of County Commissioners approve a proposal from Humiston & Moore Engineers for South Marco Beach Re-Nourishment Project under Contract No. 13-6164 authorize the Chairman to execute the work order for a not to exceed amount of $118,642 and make a finding that this expenditure promotes tourism and finds the item promotes tourism. Second by Mr. Hill. Carried unanimously 9 – 0. D. Recommendation to approve a proposal from Humiston & Moore Engineers to provide Professional Engineering Services for Wiggins Pass Interim Dredging under Contract No. 15- 6382 approve necessary Budget Amendment, authorize the Chairman to execute the work order for a not to exceed amount of $46,978 and make a finding that this expenditure promotes tourism. Mr. McAlpin presented the Executive Summary noting that the work involves engineering consulting for the design, permitting and construction aspects of the project. Mr. Rios moved to recommend the Board of County Commissioners approve a proposal from Humiston & Moore Engineers to provide Professional Engineering Services for Wiggins Pass Interim Dredging under Contract No. 15-6382 approve necessary Budget Amendment, authorize the Chairman to execute the work order for a not to exceed amount of $46,978.00 and finds the item promotes tourism. Second by Mr. Sullivan. Carried unanimously 9 – 0. E. Recommendation to approve a work order with APTIM Environmental & Infrastructure, Inc. to provide professional engineering services for Clam Pass Park Renourishment under Contract No. 15-6382 for time and material not to exceed $45,498.50 authorize the Chairman to execute the work order, and make a finding that this item promotes tourism. Mr. McAlpin presented the Executive Summary noting that the work involves engineering consulting for the design, permitting and construction aspects of the project. Mr. Rios moved to recommend the Board of County Commissioners approve a work order with APTIM Environmental & Infrastructure, Inc. to provide professional engineering services for Clam Pass Park Renourishment under Contract No. 15-6382 for time and material not to exceed $45,498.50 authorize the Chairman to execute the work order, and finds the item promotes tourism. Second by Ms. McLeod. Carried unanimously 9– 0. F. Recommendation to approve a work order with APTIM Environmental & Infrastructure, Inc. to provide professional engineering services for North Park Shore Beach Renourishment under Contract No. 15-6382 for time and material not to exceed $27,894.80 authorize the Chairman to execute the work order, and make a finding that this item promotes tourism. Mr. McAlpin presented the Executive Summary noting that the work involves engineering consulting for the design, permitting and construction aspects of the project. Mr. Rios moved to recommend the Board of County Commissioners approve a work order with APTIM Environmental & Infrastructure, Inc. to provide professional engineering services for May 30, 2019 6 North Park Shore Beach Renourishment under Contract No. 15-6382 for time and material not to exceed $27,894.80 authorize the Chairman to execute the work order, and finds the item promotes tourism. Second by Ms. Kerns. Carried unanimously 9– 0. G. Recommendation to approve a work order with APTIM Environmental & Infrastructure, Inc. to provide professional engineering services for Park Shore Beach Renourishment under Contract No. 15-6382 for time and material not to exceed $27,894.80 authorize the Chairman to execute the work order, and make a finding that this item promotes tourism. Mr. McAlpin presented the Executive Summary noting that the work involves engineering consulting for the design, permitting and construction aspects of the project. Mr. Rios moved to recommend the Board of County Commissioners approve a work order with APTIM Environmental & Infrastructure, Inc. to provide professional engineering services for Park Shore Beach Renourishment under Contract No. 15-6382 for time and material not to exceed $27,894.80 authorize the Chairman to execute the work order, and finds the item promotes tourism. Second by Ms. Becker. Carried unanimously 9 – 0. H. Recommendation to approve a work order with APTIM Environmental & Infrastructure, Inc. to provide professional engineering services for 2020-2021 Local Government Funding Request under Contract No. 15-6382 for time and material not to exceed $19,896 authorize the Chairman to execute the work order, and make a finding that this item promotes tourism. Mr. McAlpin presented the Executive Summary noting that the work involves the consultant’s assistance in preparing the applications for the Florida Department of Environmental Protection (FDEP) grant program for cost sharing of funds expended in beach projects. Mr. Hill moved to recommend the Board of County Commissioners approve a work order with APTIM Environmental & Infrastructure, Inc. to provide professional engineering services for 2020-2021 Local Government Funding Request under Contract No. 15-6382 for time and material not to exceed $19,896.00 authorize the Chairman to execute the work order, and finds the item promotes tourism. Second by Ms. McLeod. Carried unanimously 9 – 0. I. Recommendation to approve and authorize the Chairman to execute Change Order No. 1 to Contract No. 17-7097 with APTIM Environmental & Infrastructure, LLC for additional time and professional services as required for the Collier Creek Modeling Study, and make a finding that this item promotes tourism. Mr. McAlpin presented the Executive Summary noting that the additional work is to address a request by FDEP during the permitting process to conduct additional modeling to determine there will be no “net sand loss” on State lands if the project is implemented. Mr. Rios moved to recommend the Board of County Commissioners approve and authorize the Chairman to execute Change Order No. 1 to Contract No. 17-7097 with APTIM Environmental & Infrastructure, LLC for additional time and professional services as required for the Collier Creek Modeling Study and finds the item promotes tourism. Second by Ms. Becker. Carried unanimously 9 – 0. J. Recommendation to authorize the Chairman to approve the proposal by CSA Ocean Sciences, Inc. to continue the required post-construction hardbottom monitoring for the Collier County Beach Nourishment Project in summer 2019 and authorize the Chairman to execute a Work Order with CSA Ocean Sciences, Inc. for Time and Material not to exceed $94,578.90, under May 30, 2019 7 the already approved and executed Contract No. 17-7188 and make a finding that this item promotes tourism. Mr. McAlpin presented the Executive Summary. Mr. Rios moved to recommend the Board of County Commissioners authorize the Chairman to approve the proposal by CSA Ocean Sciences, Inc. to continue the required post-construction hardbottom monitoring for the Collier County Beach Nourishment Project in summer 2019 and authorize the Chairman to execute a Work Order with CSA Ocean Sciences, Inc. for Time and Material not to exceed $94,578.90 under the already approved and executed Contract No. 17- 7188, and finds the item promotes tourism. Second by Ms. Kerns. Carried unanimously 9 – 0. K. Recommendation to approve funding for a truck haul beach renourishment project for the Clam Pass, North Park Shore and Park Shore Beach segments anticipated to begin in the Fall 2019 (approximately November 1, 2019) for a not to exceed project expenditure of $5,500,000 (excluding Professional Engineering services) and make a finding that this item promotes tourism. Mr. McAlpin presented the Executive Summary noting that the work is a standard activity to ensure the beaches are maintained at an acceptable standard within the approved renourishment template. Mr. Rios moved to recommend the Board of County Commissioners approve funding for a truck haul beach renourishment project for the Clam Pass, North Park Shore and Park Shore Beach segments anticipated to begin in the Fall 2019 (approximately November 1, 2019) for a not to exceed project expenditure of $5,500,000 (excluding Professional Engineering services) and finds the item promotes tourism. Second by Mr. Sullivan. Carried unanimously 9 – 0. L. Recommendation to approve Change Order No. 1 to Contract No. 19-7512 with Earth Tech Enterprises, Inc. for an additional $6,000 required to repair Terminal Groin damages caused by Hurricane Irma and make a finding that this item promotes tourism. Mr. McAlpin presented the Executive Summary. Mr. Rios moved to recommend the Board of County Commissioners approve Change Order No. 1 to Contract No. 19-7512 with Earth Tech Enterprises, Inc. for an additional $6,000.00 required to repair Terminal Groin damages caused by Hurricane Irma and finds this item promotes tourism. Second by Mr. Sullivan. Carried unanimously 9 – 0. M. Progress update on USACE Feasibility Study Update Postponed N. Review the preliminary results of the 2019 Annual Beach Monitoring Report and Staff’s Recommendations Postponed O. Recommendation to approve one (1) Collier County Tourist Development Council Category “A” Grant Application for Beach Park Facilities for Fiscal Year 2020 in the total amount of $185,000, approve necessary budget amendment and to make a finding that the project promotes tourism. Mr. Williams presented the Executive Summary noting that the proposal is to replace 7 existing pay stations and adding devices to 3 new locations. The existing equipment is 10 years old and new technology will help reduce ongoing maintenance costs and capture additional revenue “after hours.” May 30, 2019 8 Mr. Olesky moved to recommend the Board of County Commissioners approve one (1) Collier County Tourist Development Council Category “A” Grant Application for Beach Park Facilities for Fiscal Year 2020 in the total amount of $185,000.00, approve necessary budget amendment and to make a finding the project promotes tourism. Mr. Rios. Carried unanimously 9 – 0. The Council requested Mr. Williams provide the Members with any available data on parking revenue at the various sites for information purposes. P. Recommendation to approve the FY 20 Proposed Tourism Division budget and make a finding that this action promotes tourism. Mr. Wert presented the Executive Summary noting:  That the budget was prepared using historic data, the advertising media plans, revenue forecasts, Staff input, etc.  It accounts for grant application funding, advertising expenditures, administration costs, museum funding, capital projects and the newly named “Sportsplex.”  There is a marginal increase in projections over FY19 (2 percent revenue and 1.4 percent spending). During Council discussion, the following was noted:  That the available carry forward will mainly be utilized for paying invoices from the end of the Fiscal Year coming due in the preceding Fiscal Year.  Staff will provide specific plans for growth, emerging and other markets (i.e. “B-Leisure”), etc. as they become available.  There is a research component built into the advertising funding.  Although “Visit Florida” was funded by the legislature for an additional year, any losses will have a negative impact on the co-op funding the County participates in with this entity.  Plans for the Visitor Center at the Depot are still in process, with the intent of redesigning the lobby providing the Chamber’s tourism related information with the non-tourism component remaining at the main office of the Chamber. Ms. Kerns moved to recommend the Board of County Commissioners approve the FY 20 Proposed Tourism Division budget and finds this action promotes tourism. Second by Ms. McLeod. Carried unanimously 9 – 0. R. Recommend approval for a date change for the Tourist Development Tax Promotion funding to support the upcoming American Junior Golf Association Junior Championship to July 21 - 25, 2019 for up to $10,000.00 and make a finding that these expenditures promote tourism. Mr. Wert and Mr. Hanrahan presented the Executive Summary noting that the funding was previously approved however there has been a change in the schedule for the event. Ms. Becker moved to recommend the Board of County Commissioners approve a date change for the Tourist Development Tax Promotion funding to support the upcoming American Junior Golf Association Junior Championship to July 21, - 25, 2019 for up to $10,000.00 and finds these expenditures promote tourism. Second by Ms. Kerns. Carried unanimously 9 – 0. S. July Meeting Schedule Ms. McLeod moved to reschedule the July Meeting to July 29th. Second by Mr. Hill. Carried unanimously 9 – 0. May 30, 2019 9 8. Old Business A. FBU Viewership Report Mr. Wert presented the PowerPoint “FBU National Championship Path to Naples 2019” for informational purposes highlighting:  That the dollar value of media advertising for the County on NBC Sports Network for the All-American Bowl was $75,000 (3 commercials at $25,000 each).  The general age of the TV audience for the game was 25 - 54 years old with approximately 406,000 viewers.  Staff continues to investigate avenues to the indirect value of the advertising (Arrivalist, etc.).  The organization continues to promote the Naples event heavily on the website and through social media. 9. Council Member Discussion Ms. Brock reported that she attended the marketing summit workshop held yesterday. Mr. Hill reported that there will be a beach cleanup event for Clam Pass Park on June 1st, followed by a pancake breakfast to celebrate the 100 year Anniversary of the founding of Hilton Hotels. Commissioner Solis provided an update on the BCC’s review of regulations pertaining to short term vacation rentals noting that review of the issue continues and Staff at this point have been directed to enforce any County ordinances pertaining to residential activities such as noise disturbances, parking issues, trash disposal, etc. Staff is to return to the BCC with options to regulate the activity. 10. Marketing Partner Reports These reports (Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing, Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website Activity, Digital & Social Media- Paradise Advertising, Book Direct, County Museums) are provided to TDC members on the digital link above on the County’s website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. A. Research Data Services – Jack Wert Klages Research & Research Data Services, Inc. - Research Report B. Paradise Advertising Paradise Advertising and Marketing, Inc – Marketing Report C. Lou Hammond Group - Jonell Modys “Lou Hammond Group and CVB PR Team Public Relations Report” D. Collier County Tourist Tax Collections – Jack Wert “Collier County Tax Collector Tourist Tax Collections” E. Miles Partners – Website Activity Phoebe Ray and Melissa Bartalos provided an update on the website activity. The Council requested Staff consider:  Enhancing the sports links presence on the web site landing page.  Providing occupancy data for the non-branded establishments in the County.  Reviewing data in the Smith Travel Report to provide clarification on the correlation between the number of visitors and occupancy, length of stays, etc. May 30, 2019 10  Normalizing the data presented for year over year trends given the number of available product on the market may change over the established timeline. F. Digital & Social Media- Paradise Advertising and Zebra Brazil “Brazil Social Media Marketing” G. Atilus – Search Engine Optimization “Digital/Social Media Marketing” 11.Tourism Staff Reports These activity reports (Tourism Staff Reports - Director, Group Sales, Leisure & Travel Trade Sales, Special Markets, Sports Marketing, Public Relations & Communications, Film Office, International Representatives, Visitor Centers) are provided to TDC members on a digital link on the County’s website and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. A. Director B. Group Sales C. Leisure and Travel Trade Sales D. Sports Marketing E. Public Relations & Communications F. Film Office G. International Representatives H. Visitor Centers I. County Museums 12. Detailed Staff Reports A. Detailed Staff Reports Submitted 13. Next Scheduled Meeting Date/Location – June 24, 2019 – 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the chair at 12:19 P.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL _________________________________ Chairman, Commissioner Andy Solis These minutes approved by the Board/Committee on ________________________________________ as presented ________ or as amended ___________.