TDC Minutes 03/27/2006 R
March 27,2006
TRANSCRIPT OF THE COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL
Naples, Florida, March 27,2006
LET IT BE REMEMBERED, that the Collier County Tourist
Development Council in and for the County of Collier, having conducted
business herein, met on this date at 9:00 AM in REGULAR SESSION in
Building "F" of the Government Complex, Naples, Florida, with the
following members present:
Chairman: Commissioner Frank Halas
Susan Becker
Murray H. Hendel
Clark Hill
John Sorey III
Glenn Tucker
ALSO PRESENT:
Jack Wert, Tourism Director
Gary McAlpin, Coastal Project Manager
Heidi Ashton, Assistant County Attorney
Debbie McCabe, Administrative Assistant
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3-27-06 Agenda
Page 1 of 1
MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
March 27, 2006, 9:00am
Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples,
Florida 34112
* Requires TDC Action 4
I. Call to Order
II. Pledge of Allegiance
III. Roll Call
IV. Changes and Approval of Agenda
V. Approval of TDC Minutes - *Regular Meeting February 27, 2006
VI. New Business
1. *Recommendations for Vacant or Expiring TDC Positions
2. *Recommendation to Re-evaluate Borrow Area for Marco
South Project - Taylor Engineers
3. *Recommendation for Design & Permitting of Clam Pass - Huminston & Moore Engineers
4. *Recommend Proclamation Recognizing National Tourism Week
May 13-21, 2006
VII. Old Business
1. Interim Report Conservancy of SW FL - Jack Wert
2. Major Beach Renourishment Update - Gary McAlpin
VIII. Staff Reports
1. Paradise Advertising - Cedar Hames
2. Director's Report - Jack Wert
3. Sales Manager Report - Debi DeBenedetto
4. P.R. Manager Report - JoNe11 Modys
5. Film Coordinator Report - Maggie McCarty
6. Phase V - Fulfillment & Call Summary - Ginny DeMas
7. Golf Pac Inquiries - Jack Wert
8. Search Engine Report - Jack Wert
IX. Detailed Staff Reports
X. Announcements
XI. Audience Input & Discussion
XII. Council Discussion
XIII. Next Meeting Date/Location - April 24, 2006; Collier County BCC Chambers, Naples Florida
XIV. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to
the meeting if applicable.
For more information, please contact Jack Wert at (239) 403-2402.
If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost
to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3301 East
Tamiami Trail, Naples, FL 34112, (239) 774-8380.
Public comments will be limited to 5 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited
to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the
Clerk to the Board at the Board Minutes and Records Department.
http://www.colliergov.net/tdcl3-27-06Agenda.htm
3/23/2006
March 27,2006
I. Call to Order
The meeting was called to order by Chairman Commissioner Frank Halas at 9:00
AM.
II. Pledge of Allegiance
Pledge of Allegiance was recited.
III. Roll Call
A quorum was established.
IV. Changes and Approval of Agenda
Mr. Sorey moved to approve the Agenda. Second by Mr. Tucker. Carries
unanimously 6-0.
V. Approval of TDC Minutes - Regular Meeting February 27, 2006
Mr. Hendel moved to approve the minutes for February 27, 2006. Second by
Ms. Becker. Carries unanimously 6-0.
VI. New Business
1. Recommendations for Vacant or Expiring TDC Positions
Mr. Wert reviewed Executive Summary "Recommend Candidates for Vacant
or Expiring Terms on the Tourist Development Council (TDC)" (see
attachments). Mr. Piringer who was recommended at the previous meeting to
join the Council was not a United States citizen and therefore could not be on
the council.
Candidate Speakers for two Owner/Operator Positions-
Rick Medwedeff introduced himself as being new to Collier County since the
prior June, though this is his second time to live in the County. He has
worked with Marriott for 24 years.
Edward Olesky introduced himself. He has lived in Florida for 67 years and
has run Lake Trafford Marina & RV Park since 1976.
Mr. Sorey moved to approve the sending of these applicants forward to
the Board of County Commission for their approval. Second by Mr.
Tucker. Carries unanimously 6-0.
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March 27, 2006
2. Recommendation to Re-evaluate Borrow Area for Marco South Project-
Taylor Engineers
Mr. McAlpin reviewed Executive Summary "Recommend Approval of
proposal by Taylor Engineers to re-evaluate the borrow area for the Marco
South Project for a total time and material cost not to exceed $41,043 (Project
no. 90500) under Contract No. 01-3271" (see attachments).
Mr. Tucker moved to approve Executive Summary "Recommend
Approval of proposal by Taylor Engineers to re-evaluate the borrow area
for the Marco South Project for a total time and material cost not to
exceed $41,043 (Project no. 90500) under Contract No. 01-3271". Second
by Mr. Sorey. Carries unanimously 6-0.
3. Recommendation for Design & Permitting of Clam Pass - Huminston &
Moore Engineers
Mr. McAlpin reviewed Executive Summary "Recommend Approval of
proposal by Humiston & Moore Engineers for design and permitting of Clam
Pass in an amount not to exceed $40,000.00 (Project No. 900281)" (see
attachments). He added that $14.00 a cubic yard is in line with what would be
expected.
Mr. Sorey moved to approve Executive Summary "Recommend
Approval of proposal by Humiston & Moore Engineers for design and
permitting of Clam Pas in an amount not to exceed $40,000.00 {Project
No. 900281)". Second by Mr. Tucker. Carries unanimously 6-0.
4. Recommend Proclamation Recognizing National Tourism Week May 13-
21,2006.
Mr. Wert reviewed Executive Summary "Recommend Approval of
Proclamation to be presented to the Board of County Commissioners (BCC)
Recognizing Tourism Week May 13-21,206" (see attachments).
Ms. Becker moved to approve Executive Summary "Recommend
Approval of Proclamation to be presented to the Board of County
Commissioners (BCC) Recognizing Tourism Week May 13-21, 206".
Second by Mr. Tucker. Carries unanimously 6-0.
VII. Old Business
1. Interim Report Conservancy of SW FL - Jack Wert
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March 27,2006
Mr. Wert reviewed "Exhibit "B" Collier County Tourist Development
Council Interim Status Report" (see attachments). The said project should be
completed within a month or so.
Commissioner Halas gave kudos to the Conservancy of Southwest Florida.
2. Major Beach Renourishment Update - Gary McAlpin
Mr. McAlpin reviewed Executive Summary "Progress Update - City/County
Beach Renourishment Project" (see attachment) including the following
points:
Additional time to extend the permit may be needed. A meeting will
occur on Thursday to address the issue.
Sand quality and consistency is good.
Safety has been good.
If an extension is needed a permit extension will be applied for. An
alternative would be to stop renourishment and wait until after turtle
season to start on Naples Beaches.
If the proj ect will need to be extended a special meeting may be called.
VIII. Staff Reports
1. Paradise Advertising - Cedar Hames
Kit Traverso gave a Power Point Presentation (see attachment)
demonstrating advertising.
2. Director's Report - Jack Wert
Mr. Wert gave a Power Point Presentation (see attachment) reviewing tax
statistics including the following points:
Weather has had a big impact on the tourism business.
Occupancy is off but the average daily rate has maintained.
Spring break and a late Easter should help.
Campaigns should begin right after Easter.
Direct Air service really makes a difference.
Mr. Hill feels it will be a good spring.
Mr. Olesky noted that they will have a record breaking first quarter.
3. Sales Manager Report - Debi DeBenedetto
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March 27,2006
Ms. DeBenedetto gave a Power Point Presentation (see attachment) including
the following points:
Review of trade shows and trade shows attended and other events.
Review of promotions and leads.
Demonstration of distributed meeting planner guide for 2006 "Meeting in
Paradise"
4. P.R. Manager Report - JoNell Modys
Ms. Modys gave a Power Point Presentation (see attachment) including the
following points:
Emergency Operation Systems.
Review of work with the media.
Review of advertising from news clips and upcoming activities.
5. Film Coordinator Report - Maggie McCarty
Ms. McCarty gave a Power Point Presentation (see attachment) including the
following points:
Demonstration of certificate.
Review of local film production activity.
Review of film industry statistics.
Potential TV series pilot is to be shot in Collier County
6. Phase V - Fulfillment & Call Summary - Ginny DeMas
Ms. DeMas gave a Power Point Presentation (see attachment) with a review
of statistics on inquiries, leading States, leading Countries and web site
activity increases.
7. Golf Pac Inquiries - Jack Wert
Mr. Wert reviewed the document "Greater Naples, Marco Island and the
YTD Company Sales Report by Source" (see attachment).
8. Search Engine Report - Jack Wert
Mr. Wert reviewed the document "Greater Naples CVB
www,paradisecoast.com Marketing Report" (see attachment).
IX. Detailed Staff Reports
Included inside of packets (see attachments).
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March 27,2006
X. Announcements
None
XI. Audience Input & Discussion
None
XII. Council Discussion
None
XIII. Next Meeting Date/Location - April 24, 2006; Collier County BCC
Chambers, Naples Florida
*****
There being no further business for the good of the County, the meeting was adjourned
by the order of the Chair at 10:26 AM
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Chairman Commissioner Frank Halas
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