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TDC Minutes 03/27/2006 R March 27,2006 TRANSCRIPT OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Naples, Florida, March 27,2006 LET IT BE REMEMBERED, that the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida, with the following members present: Chairman: Commissioner Frank Halas Susan Becker Murray H. Hendel Clark Hill John Sorey III Glenn Tucker ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Project Manager Heidi Ashton, Assistant County Attorney Debbie McCabe, Administrative Assistant 1 3-27-06 Agenda Page 1 of 1 MEETING AGENDA & NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL March 27, 2006, 9:00am Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112 * Requires TDC Action 4 I. Call to Order II. Pledge of Allegiance III. Roll Call IV. Changes and Approval of Agenda V. Approval of TDC Minutes - *Regular Meeting February 27, 2006 VI. New Business 1. *Recommendations for Vacant or Expiring TDC Positions 2. *Recommendation to Re-evaluate Borrow Area for Marco South Project - Taylor Engineers 3. *Recommendation for Design & Permitting of Clam Pass - Huminston & Moore Engineers 4. *Recommend Proclamation Recognizing National Tourism Week May 13-21, 2006 VII. Old Business 1. Interim Report Conservancy of SW FL - Jack Wert 2. Major Beach Renourishment Update - Gary McAlpin VIII. Staff Reports 1. Paradise Advertising - Cedar Hames 2. Director's Report - Jack Wert 3. Sales Manager Report - Debi DeBenedetto 4. P.R. Manager Report - JoNe11 Modys 5. Film Coordinator Report - Maggie McCarty 6. Phase V - Fulfillment & Call Summary - Ginny DeMas 7. Golf Pac Inquiries - Jack Wert 8. Search Engine Report - Jack Wert IX. Detailed Staff Reports X. Announcements XI. Audience Input & Discussion XII. Council Discussion XIII. Next Meeting Date/Location - April 24, 2006; Collier County BCC Chambers, Naples Florida XIV. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 403-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3301 East Tamiami Trail, Naples, FL 34112, (239) 774-8380. Public comments will be limited to 5 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. http://www.colliergov.net/tdcl3-27-06Agenda.htm 3/23/2006 March 27,2006 I. Call to Order The meeting was called to order by Chairman Commissioner Frank Halas at 9:00 AM. II. Pledge of Allegiance Pledge of Allegiance was recited. III. Roll Call A quorum was established. IV. Changes and Approval of Agenda Mr. Sorey moved to approve the Agenda. Second by Mr. Tucker. Carries unanimously 6-0. V. Approval of TDC Minutes - Regular Meeting February 27, 2006 Mr. Hendel moved to approve the minutes for February 27, 2006. Second by Ms. Becker. Carries unanimously 6-0. VI. New Business 1. Recommendations for Vacant or Expiring TDC Positions Mr. Wert reviewed Executive Summary "Recommend Candidates for Vacant or Expiring Terms on the Tourist Development Council (TDC)" (see attachments). Mr. Piringer who was recommended at the previous meeting to join the Council was not a United States citizen and therefore could not be on the council. Candidate Speakers for two Owner/Operator Positions- Rick Medwedeff introduced himself as being new to Collier County since the prior June, though this is his second time to live in the County. He has worked with Marriott for 24 years. Edward Olesky introduced himself. He has lived in Florida for 67 years and has run Lake Trafford Marina & RV Park since 1976. Mr. Sorey moved to approve the sending of these applicants forward to the Board of County Commission for their approval. Second by Mr. Tucker. Carries unanimously 6-0. 2 March 27, 2006 2. Recommendation to Re-evaluate Borrow Area for Marco South Project- Taylor Engineers Mr. McAlpin reviewed Executive Summary "Recommend Approval of proposal by Taylor Engineers to re-evaluate the borrow area for the Marco South Project for a total time and material cost not to exceed $41,043 (Project no. 90500) under Contract No. 01-3271" (see attachments). Mr. Tucker moved to approve Executive Summary "Recommend Approval of proposal by Taylor Engineers to re-evaluate the borrow area for the Marco South Project for a total time and material cost not to exceed $41,043 (Project no. 90500) under Contract No. 01-3271". Second by Mr. Sorey. Carries unanimously 6-0. 3. Recommendation for Design & Permitting of Clam Pass - Huminston & Moore Engineers Mr. McAlpin reviewed Executive Summary "Recommend Approval of proposal by Humiston & Moore Engineers for design and permitting of Clam Pass in an amount not to exceed $40,000.00 (Project No. 900281)" (see attachments). He added that $14.00 a cubic yard is in line with what would be expected. Mr. Sorey moved to approve Executive Summary "Recommend Approval of proposal by Humiston & Moore Engineers for design and permitting of Clam Pas in an amount not to exceed $40,000.00 {Project No. 900281)". Second by Mr. Tucker. Carries unanimously 6-0. 4. Recommend Proclamation Recognizing National Tourism Week May 13- 21,2006. Mr. Wert reviewed Executive Summary "Recommend Approval of Proclamation to be presented to the Board of County Commissioners (BCC) Recognizing Tourism Week May 13-21,206" (see attachments). Ms. Becker moved to approve Executive Summary "Recommend Approval of Proclamation to be presented to the Board of County Commissioners (BCC) Recognizing Tourism Week May 13-21, 206". Second by Mr. Tucker. Carries unanimously 6-0. VII. Old Business 1. Interim Report Conservancy of SW FL - Jack Wert 3 March 27,2006 Mr. Wert reviewed "Exhibit "B" Collier County Tourist Development Council Interim Status Report" (see attachments). The said project should be completed within a month or so. Commissioner Halas gave kudos to the Conservancy of Southwest Florida. 2. Major Beach Renourishment Update - Gary McAlpin Mr. McAlpin reviewed Executive Summary "Progress Update - City/County Beach Renourishment Project" (see attachment) including the following points: Additional time to extend the permit may be needed. A meeting will occur on Thursday to address the issue. Sand quality and consistency is good. Safety has been good. If an extension is needed a permit extension will be applied for. An alternative would be to stop renourishment and wait until after turtle season to start on Naples Beaches. If the proj ect will need to be extended a special meeting may be called. VIII. Staff Reports 1. Paradise Advertising - Cedar Hames Kit Traverso gave a Power Point Presentation (see attachment) demonstrating advertising. 2. Director's Report - Jack Wert Mr. Wert gave a Power Point Presentation (see attachment) reviewing tax statistics including the following points: Weather has had a big impact on the tourism business. Occupancy is off but the average daily rate has maintained. Spring break and a late Easter should help. Campaigns should begin right after Easter. Direct Air service really makes a difference. Mr. Hill feels it will be a good spring. Mr. Olesky noted that they will have a record breaking first quarter. 3. Sales Manager Report - Debi DeBenedetto 4 March 27,2006 Ms. DeBenedetto gave a Power Point Presentation (see attachment) including the following points: Review of trade shows and trade shows attended and other events. Review of promotions and leads. Demonstration of distributed meeting planner guide for 2006 "Meeting in Paradise" 4. P.R. Manager Report - JoNell Modys Ms. Modys gave a Power Point Presentation (see attachment) including the following points: Emergency Operation Systems. Review of work with the media. Review of advertising from news clips and upcoming activities. 5. Film Coordinator Report - Maggie McCarty Ms. McCarty gave a Power Point Presentation (see attachment) including the following points: Demonstration of certificate. Review of local film production activity. Review of film industry statistics. Potential TV series pilot is to be shot in Collier County 6. Phase V - Fulfillment & Call Summary - Ginny DeMas Ms. DeMas gave a Power Point Presentation (see attachment) with a review of statistics on inquiries, leading States, leading Countries and web site activity increases. 7. Golf Pac Inquiries - Jack Wert Mr. Wert reviewed the document "Greater Naples, Marco Island and the YTD Company Sales Report by Source" (see attachment). 8. Search Engine Report - Jack Wert Mr. Wert reviewed the document "Greater Naples CVB www,paradisecoast.com Marketing Report" (see attachment). IX. Detailed Staff Reports Included inside of packets (see attachments). 5 March 27,2006 X. Announcements None XI. Audience Input & Discussion None XII. Council Discussion None XIII. Next Meeting Date/Location - April 24, 2006; Collier County BCC Chambers, Naples Florida ***** There being no further business for the good of the County, the meeting was adjourned by the order of the Chair at 10:26 AM COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman Commissioner Frank Halas 6