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TDC Agenda 04/22/2019COLLIER COUNTY Tourist Development Council AGENDA April 22, 2019 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Andy Solis, Chair Clark Hill, Vice-Chair Susan Becker Dan Sullivan Nancy Kerns Robert Miller Edward (Ski) Olesky Councilor Victor Rios Councilwoman Michelle McLeod All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, t o the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairma n grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. April 2019 Collier County Tourist Development Council Page 2 Printed 4/18/2019 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. March 25, 2019 TDC Meeting Minutes 5. Presentations 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management B. Beach Park Facilities C. Tourism Division 7. New Business A. Recommendation to approve the Sponsorship Agreement between Collier County and UWP, LLC dba Pro Watercross Championship and make a finding that the sponsorship expenditures promote tourism. B. Recommendation to award RFP No. 19-7509 “Collier County Arts & Culture Strategic Plan” and approve the Professional Services Agreement with The Cultural Planning Group, LLC and make a finding that this item promotes tourism. C. Recommendation to approve a Collier County Tourist Development Council Category “A” Grant Application for Beach Park Facilities in the amount of $2,000,000 to replace the decking, railing and kickboards on the Clam Pass Boardwalk, and make a finding that the expenditure promotes tourism. 8. Old Business 9. Council Member Discussion April 2019 Collier County Tourist Development Council Page 3 Printed 4/18/2019 10. Marketing Partner Reports A. Marketing Partner Reports 11. Tourism Staff Reports A. Tourism Staff Reports 12. Detailed Staff Reports A. Detailed Staff Reports 13. Next Scheduled Meeting A. Next Meeting Date - May 30, 2019 14. Adjournment 04/22/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.B.1 Item Summary: March 25, 2019 TDC Meeting Minutes Meeting Date: 04/22/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 04/17/2019 1:22 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 04/17/2019 1:22 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 04/17/2019 1:22 PM Tourism Jack Wert Director Completed 04/17/2019 2:33 PM County Manager's Office Sean Callahan Executive Director Completed 04/17/2019 5:06 PM County Attorney's Office Colleen Greene Attorney Review Completed 04/18/2019 9:09 AM Tourist Development Council Jack Wert Meeting Pending 04/22/2019 9:00 AM 4.B.1 Packet Pg. 4 March 25, 2019 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, March 25, 2019 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building “F” of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Andy Solis Vice Chairman: Clark Hill Victor Rios Susan Becker Robert Miller (Excused) Ed (Ski) Olesky Dan Sullivan Michelle McLeod Nancy Kerns ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Manager, Coastal Zone Management Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator Jeffrey John, Sports Development Manager 4.B.1.a Packet Pg. 5 Attachment: March 25 (8690 : March 25, 2019 TDC Meeting Minutes) March 25, 2019 2 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order – Commissioner Solis Commissioner Solis called the meeting to order at 9:00 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Agenda and Minutes A. Changes and Approval of Today’s Agenda Mr. Rios moved to approve the Agenda. Second by McLeod. Carried unanimously 8 – 0. B. Approval of prior TDC Meeting Minutes 1. Regular Meeting February 25, 2019 Ms. Becker moved to approve the minutes of the February 25, 2019 meeting as presented. Second by Ms. Kerns. Carried unanimously 8 – 0. 5. Presentations/Public Comment - (3 minutes each) (this item was heard later in the meeting) A. Michael Dalby - Naples Chamber Update Mr. Dalby provided an update on the proposed Visitors Center at the Naples Depot noting the project was terminated as it became too expensive to renovate the baggage car ($700,000 +/-). The Center will continue at the Chamber’s Office on US41 and options will be investigated for a downtown Naples venue. One concept is determining any options for expansion at the Naples Depot Museum or other Museum sites. The Council noted two options may want to be investigated for the depot: Building a rail car facility as opposed to attempting to renovate the existing baggage car or the feasibility of utilizing private sponsors to fund the construction. B. Patty Huff - Everglades City Trails Town Designation Patty Huff and Kathleen Brock reported Everglade City has obtained a designation as a “Trail Town” in the State of Florida. The trail town program was developed last year and the City is the 9th one designated by the State. It focuses on tourist opportunities for kayaking, hiking, biking and equestrian adventures. A five-year economic impact plan is being developed for the designation. 6. Consent Agenda All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s) will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management None B. Beach Park Facilities None 4.B.1.a Packet Pg. 6 Attachment: March 25 (8690 : March 25, 2019 TDC Meeting Minutes) March 25, 2019 3 C. Tourism Division None 7. New Business A. Recommendation to approve the Sponsorship Agreement between Collier County and MSNC, LLC dba Football University for the 2019-2020 Football University National Championships and make a finding that the sponsorship expenditures promote tourism. Mr. Wert provided the above referenced Executive Summary noting: • The new agreement is being executed as a sponsorship under a 2-year term. • The amount of the proposed is $440,035 and based on past years expenditures. • The County will be providing the funds for field rentals under a separate contract. • The agreement provides for 3 installment payments based on the applicant meeting certain thresholds. Speakers Kevin VanDuser spoke in support of the sponsorship. Bill Kramer spoke in support of the sponsorship. Commissioner Taylor spoke in support of the sponsorship. Steven Quinn, FBU spoke noting the organization is interested in a long-term partnership. Under Council discussion, the following was noted: • Given the advertising provided for the area during the live telecast for the US Army Senior Bowl, it would be beneficial to develop an analysis of the media analytics for the commercials reaching the 4.63M viewers – staff reported they could provide an update at the next meeting. • Consideration should be given to adding a question to any research surveys to determine if the respondent was aware of the event or it influenced their decision to visit the area. • The amount of the expenditure has been reduced over previous years and Staff is developing a long-term plan for funding of future sports events in the area. Ms. Becker moved to recommend the Board of County Commissioners approve the Sponsorship Agreement between Collier County and MSNC, LLC dba Football University for the 2019-2020 Football University National Championships and finds the sponsorship expenditures promote tourism. Second by Mr. Rios. Motion carried 7 “yes” – 1 “no.” Mr. Sullivan voted “no.” Mr. Sullivan reported his “no” vote was predicated on the amount of the expenditure given it may not be targeting the correct demographic set for the County. B. Recommendation to approve the Sponsorship Agreement between Collier County and UWP, LLC dba Pro Watercross Championship and make a finding that the sponsorship expenditures promote tourism. Mr. Wert provided the above referenced Executive Summary noting: • The event is the final stop for the circuit and is promoted at other events throughout the season. • The agreement has been converted to a sponsorship with 3 installment payments based on the applicant meeting certain thresholds. 4.B.1.a Packet Pg. 7 Attachment: March 25 (8690 : March 25, 2019 TDC Meeting Minutes) March 25, 2019 4 • The hotel room night generated are mainly from participants however the County receives national exposure during televising of the event which allows penetration of markets untargeted with other advertising funds spent by the County. During Council discussion it was noted the data on past years events has not been provided as part of the item’s backup material and the item should be continued – Staff noted the information is available and may be provided but was omitted as the event has been funded for multiple years. Commissioner Solis moved to continue the item. Second by Ms. Kerns. Carried unanimously 8 – 0. C. Tourist Development Council (TDC) Appointment Review Mr. Wert presented the above referenced Executive Summary noting there are 2 vacancies on the Council with Everglade City anticipated to provide a recommendation on their representative given Mr. Miller’s seat is one of the open positions. Mr. Hill has applied for reappointment on the Committee for the hotel operator category . Mr. McLeod moved to recommend the Board of County Commissioners appoint Clark Hill to the Tourist Development Council. Second by Ms. Kerns. Carried unanimously 8 – 0. D. Recommendation to approve and authorize the Chairman to execute Amendment No. 1 to Contract #19CO1 with the Florida Department of Environmental Protection Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for Dredging of Wiggins Pass, and make a finding that this item promotes tourism. Mr. McAlpin provided the above referenced Executive Summary noting contact amendment is for the County to receive the balance of cost share funding due ($800,000 +/-) from the State for the work at Wiggins Pass. Mr. Rios moved to recommend the Board of County Commissioners approve and authorize the Chairman to execute Amendment No. 1 to Contract #19CO1 with the Florida Department of Environmental Protection Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for Dredging of Wiggins Pass finds the expenditure promotes tourism. Second by Mr. Sullivan. Carried unanimously 8 – 0. E. Recommendation to amend the Function, Powers and Duties of the Coastal Advisory Committee to provide Coastal Water Quality coordination, education, oversight and outreach for all of Collier County including the City of Naples, the City of Marco Island and Everglades City and make a finding that this item promotes tourism. Mr. McAlpin provided the above referenced Executive Summary noting the Coastal Advisory Committee (CAC) is proposing to amend their Ordinance to include their efforts to coordinate water quality issues in the County, which may have an effect on coastal waters. Mr. Rios moved to recommend the Board of County Commissioners amend the Function, Powers and Duties of the Coastal Advisory Committee to provide Coastal Water Quality coordination, education, oversight and outreach for all of Collier County including the City of Naples, the City of Marco Island and Everglades City finds the item promotes tourism. Second by Ms. Becker. 4.B.1.a Packet Pg. 8 Attachment: March 25 (8690 : March 25, 2019 TDC Meeting Minutes) March 25, 2019 5 Ms. McLeod expressed concern representatives of the City of Naples haven’t had the opportunity to review the proposal and determine if there would be any impacts on their efforts in the arena given they are referenced in the proposed Ordinance. She requested the item be continued. Some Members noted the item should not be delayed given the recent water quality issues that have arisen in the region. Mr. McAlpin reported the proposal is for information exchange between the various jurisdictions and would not impact any policy or jurisdictional controls for the City of Naples, Marco Island or Everglade City. The proposal was initiated by Members of the CAC residing in the City of Naples and Councilwoman Linda Penniman. County Staff will coordinate with the City of Naples on the proposal and provide any information as necessary. Motion carried 5 “yes” 3 “no.” Ms. McLeod, Mr. Sullivan and Mr. Hill voted “no.” 8. Old Business A. FY 18 Financial Report Update Mr. Wert reported 9. Council Member Discussion Ms. McLeod reported the Lee County TDC is altering their branding. She requested an update on the County’s investigation into the Ordinances regulating short-term rentals - Mr. Wert reported the BCC is scheduled to consider the recommendation developed by the TDC later this month. Ms. Becker recommended the title of the Executive Summaries presented include the dollar amount sought for any funding – Mr. Wert reported the new format for the documents has been provided to staff by the County. 10. Marketing Partner Reports These reports (Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing, Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website Activity, Digital & Social Media- Paradise Advertising, Book Direct, County Museums) are provided to TDC members on the digital link above to the County website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. A. Research Data Services – Dr. Walter Klages Klages Research & Research Data Services, Inc. - Research Report B. Paradise Advertising –Nicole Delaney Paradise Advertising and Marketing, Inc. – Marketing Report C. Lou Hammond Group - Jonell Modys “Lou Hammond Group and CVB PR Team Public Relations Report” D. Collier County Tourist Tax Collections – Jack Wert “Collier County Tax Collector Tourist Tax Collections” E. Miles Partners – Website Activity – Buzzy Ford “Web Site Analytics” F. Digital & Social Media - Paradise Advertising and Zebra Brazil 4.B.1.a Packet Pg. 9 Attachment: March 25 (8690 : March 25, 2019 TDC Meeting Minutes) March 25, 2019 6 “Brazil Social Media Marketing” G. Atilus – Search Engine Optimization “Digital/Social Media Marketing” 11.Tourism Staff Reports These activity reports (Tourism Staff Reports - Director, Group Sales, Leisure & Travel Trade Sales, Special Markets, Sports Marketing, Public Relations & Communications, Film Office, International Representatives, Visitor Centers) are provided to TDC members on a digital link to the County website and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. A. Director B. Group Sales C. Leisure and Travel Trade Sales D. Sports Marketing E. Public Relations & Communications F. Film Office G. International Representatives H. Visitor Centers I. County Museums 12. Detailed Staff Reports A. Detailed Staff Reports Submitted 13. Next Scheduled Meeting Date/Location – April 22, 2019 – 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the chair at 12:08 P.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL _________________________________ Chairman, Commissioner Andy Solis These minutes approved by the Board/Committee on _________________ as presented ________ or as amended ___________. 4.B.1.a Packet Pg. 10 Attachment: March 25 (8690 : March 25, 2019 TDC Meeting Minutes) 04/22/2019 EXECUTIVE SUMMARY Recommendation to approve the Sponsorship Agreement between Collier County and UWP, LLC dba Pro Watercross Championship and make a finding that the sponsorship expenditures promote tourism. OBJECTIVE: Recommend the sponsorship of the Pro Watercross Championship in Collier County for the years 2019 and 2020. CONSIDERATIONS: This request was presented to the Tourist Development County (TDC) at the March 25 TDC meeting and was continued to the April 22 meeting. Additional information related to past events was requested and is provided below. Pro Watercross has brought their Championship event to Collier County for several years. Those events have grown is size and scope each year. This event brings national attention to Collier County and attracts several hundred Watercross participants and their families to our area in late October when our hotels and area businesses are in need of increased visitation. The results of the 2016, 2017 and 2018 Pro Watercross events were as follows: 2019 Projected 2018 2017 2016 Direct Spending $381,057 $306,111 $289,611 $281,804 Economic Impact $540,398 $433,592 $409,914 $397,900 Room Nights 425 354 300 445 TDT Funding $123,025 $147,500 $147,500 $124,500 Acquisition Cost $294 $417 $492 $280 TDT Revenue $3,188 $2,655 $2,610 $3,156 The 2019 event will again include Pro Watercross, Motosurf and Hydroflight events and will feature some demonstrations of Hydroflight at Bayfront in downtown Naples as part of the Stone Crab Festival. The event is projected to attract over 1100 participants, generating 425 room nights. This Sponsorship Agreement covers the 2019 and 2020 Pro Watercross Championship. The terms and conditions are identified in Paragraph 3 A and outlines three installment payments totaling $110,000 annually. Watercross will provide Collier County with an invoice for each of the three installments. In summary, the installments are as follows: • Installment # 1 in the amount of $40,000 is payable to Watercross within 45 days of app roval of an invoice and notification of the beginning of the Watercross racing circuit for the year. Documentation may include proof of onsite activation at each race site using the “#Race to Naples” theme that will be promoted to all participating race drivers and teams. • Installment # 2 in the amount of $40,000 is payable to Watercross upon approval of an invoice within 45 days from the conclusion of each year’s racing season. • Installment # 3 in the amount of $30,000 is payable to Watercross upon approval of an invoice received within 30 days from the event and evidence of the broadcast and live streaming of the 7.A Packet Pg. 11 04/22/2019 Pro Watercross Championship as agreed to, and documentation of the overnight accommodations stays and direct visitor spending by event participants and spectators. Collier County will assist Watercross in the hosting of the Pro Watercross Championship with year - round promotion of the event on the Sports Tourism website, Facebook and Twitter channels; PR and media assistance in promoting the Championships; and assistance with permitting and hotel accommodation arrangements. The County will pay the cost of EMS and law enforcement directly to those vendors in the amount of up to $13,025. Watercross will pay the balance of the event operating costs for security, hotel rooms for event staff, Sugden Park rental and Park staff overtime. FISCAL IMPACT: $123,025 is available in Fund 184 in the Board approved FY 19 Tourism Division Sports Event Sponsorship budget for sports marketing, as is the cost of EMS and law enforcement in the Sports Event Support budget. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: Recommendation to approve the Sponsorship Agreement between Collier County and UWP, LLC dba Pro Watercross Championship for the 2019-2020 Pro Watercross Championships and make a finding that the sponsorship expenditures promote tourism. Prepared by: Jack Wert, Tourism Director ATTACHMENT(S) 1. Watercross Agreement revised (PDF) 2. Pro Watercross 2018 PER (PDF) 7.A Packet Pg. 12 04/22/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.A Doc ID: 8693 Item Summary: Recommendation to approve the Sponsorship Agreement between Collier County and UWP, LLC dba Pro Watercross Championship and make a finding that the sponsorship expenditures promote tourism. Meeting Date: 04/22/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 04/17/2019 3:25 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 04/17/2019 3:25 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 04/17/2019 3:25 PM Tourism Jack Wert Director Completed 04/18/2019 6:51 AM County Manager's Office Sean Callahan Executive Director Completed 04/18/2019 7:45 AM County Attorney's Office Colleen Greene Attorney Review Completed 04/18/2019 9:12 AM Tourist Development Council Jack Wert Meeting Pending 04/22/2019 9:00 AM 7.A Packet Pg. 13 7.A.1 Packet Pg. 14 Attachment: Watercross Agreement revised (8693 : Pro Watercross Sponsorship Agreement) 7.A.1 Packet Pg. 15 Attachment: Watercross Agreement revised (8693 : Pro Watercross Sponsorship Agreement) 7.A.1 Packet Pg. 16 Attachment: Watercross Agreement revised (8693 : Pro Watercross Sponsorship Agreement) 7.A.1 Packet Pg. 17 Attachment: Watercross Agreement revised (8693 : Pro Watercross Sponsorship Agreement) 7.A.1 Packet Pg. 18 Attachment: Watercross Agreement revised (8693 : Pro Watercross Sponsorship Agreement) 7.A.1 Packet Pg. 19 Attachment: Watercross Agreement revised (8693 : Pro Watercross Sponsorship Agreement) Event Parameters Key Results Event Name:Pro Watercross 2018 Business Sales (Direct):$306,111 Organization:UWP, LLC Business Sales (Total):$433,592 Event Type:Professional Jobs Supported (Direct):175 Start Date:10/27/2018 Jobs Supported (Total):198 End Date:10/28/2018 Local Taxes (Total):$9,818 Overnight Attendees:488 Net Direct Tax ROI:($136,676) Day Attendees:680 Estimated Room Demand:354 Direct Business Sales Industry Attendees Organizer Media/Sponsors Total Lodging $53,103 $0 $0 $53,103 Transportation $38,977 $38 $35 $39,050 Food & Beverage $60,655 $1,016 $0 $61,671 Retail $79,512 $0 $0 $79,512 Recreation $66,286 $0 $0 $66,286 Space Rental $0 $237 $0 $237 Business Services $0 $6,173 $80 $6,253 TOTAL $298,533 $7,464 $115 $306,111 Event Impact Summary Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau Destinations International Event Impact Calculator 4/3/2019 8:23:06 AM 7.A.2 Packet Pg. 20 Attachment: Pro Watercross 2018 PER (8693 : Pro Watercross Sponsorship Agreement) Economic Impact Details Direct Indirect/Induced Total Business Sales $306,111 $127,481 $433,592 Personal Income $108,236 $33,584 $141,820 Jobs Supported Persons 175 23 198 Annual FTEs 3 0 3 Taxes and Assessments Federal Total $28,349 $10,496 $38,844 State Total $22,221 $4,054 $26,275 sales $17,078 $1,912 $18,991 income $0 $0 $0 bed $0 -$0 other $5,143 $2,142 $7,284 Local Total (excl. property)$8,324 $1,494 $9,818 sales $2,846 $319 $3,165 income $0 $0 $0 bed $2,655 -$2,655 per room charge $0 -$0 tourism district $0 -$0 restaurant $0 $0 $0 other $2,822 $1,175 $3,998 property tax $5,553 $1,439 $6,992 Event Return on Investment (ROI) Estimated Room Demand Metrics Room Nights (total)354 Room Pickup (block only)354 Peak Rooms 222 Total Visitor Days 1,289 Event Name: Pro Watercross 2018 2018 Event Impact Details Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau Organization: UWP, LLC Direct local tax ROI (net property taxes) Direct Tax Receipts $8,324 DMO Hosting Costs $145,000 Direct ROI ($136,676) Net Present Value ($139,497) Direct ROI (%)-94% Total local tax ROI (net property taxes) Total Local Tax Receipts $9,818 Total ROI ($135,182) Net Present Value ($137,972) Total ROI (%)-93% Destinations International Event Impact Calculator 4/3/2019 8:23:06 AM 7.A.2 Packet Pg. 21 Attachment: Pro Watercross 2018 PER (8693 : Pro Watercross Sponsorship Agreement) 04/22/2019 EXECUTIVE SUMMARY Recommendation to award RFP No. 19-7509 “Collier County Arts & Culture Strategic Plan” and approve the Professional Services Agreement with The Cultural Planning Group, LLC and make a finding that this item promotes tourism. ____________________________________________________________________________________ OBJECTIVE: To provide the development of a Strategic Plan for Arts and Culture in Collier County utilizing a consultant to create the plan. CONSIDERATIONS: On October 10, 2018, the Procurement Services Division released Request for Proposal No. 19-7509 to 7,139 vendors for an Arts & Culture Strategic Plan and consultanting services. Interested vendors downloaded 107 bid packages, and the County received six proposals by the December 21, 2018 deadline. All respondents were deemed responsive. A selection committee convened on February 7, 2019, and ranked the firms according to the criteria established in the RFP as follows: Firm Name Ranking ArtsMarket, Inc. 1 The Cultural Planning Group 2 AMS Planning & Research Corp. 3 Webb Management Services 4 AEA Consulting 5 Haley Sharpe Design 6 The Selection Committee recommended that the top three ranked firms be invited to present in person to the Committee members. Those presentations took place on February 28, 2019. After those presentations, the Selection Committee recommended awarding RFP # 19-7509 to The Cultural Planning Group, LLC, based on the unanimous choice of the Selection Committee members. The Cultural Planning Group will develop the Collier County Arts & Culture Strategic Plan based on the Scope of Services - Exhibit A, as part of the Professional Services Agreement. There will be four Phases of the development plan including Phase 1: Project Initiation; Phase 2 Ass essing Existing Conditions and Future Opportunities; Phase 3 Development of the Strategic Framework; and Phase 4 the delivery of the Final Plan. Each phase will have specific deliverable as outlines int Exhibit A, of the Agreement. Fee Schedule Lump Sum Phase 1: Project Initiation $13,200 Phase 2: Existing Conditions, Assessment $32,800 Phase 3: Development of Strategic Framework $27,200 Phase 4: Final Strategic Plan with Work Plan $16,000 Travel and Reimbursable Expenses Phase 1: Travel $2,945.25 Phase 2: Existing Conditions $2,945.25 Phase 3: Strategic Framework $2,945.25 Phase 4: Final Plan $2,945.25 FISCAL IMPACT: $50,000 is included in the BCC approved FY 19 Tourism Division budget in TDC Fund 184, Contractual Services. The balance of $50,981 will be supplied by private sector contributors as directed by the Board. 7.B Packet Pg. 22 04/22/2019 GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for Board approval. -SRT RECOMMENDATION: Recommendation to award RFP No. 19-7509 “Collier County Arts & Culture Strategic Plan” and approve the Professional Services Agreement with The Cultural Planning Group, LLC and make a finding that this item promotes tourism. Prepared by: Jack Wert, Tourism Director ATTACHMENT(S) 1. 19-7509 Solicitation (DOCX) 2. 19-7509 Final Rank (PDF) 3. 19-7509 NORA (PDF) 4. 19-7509 Professional Service Agreement -Tourism (DOCX) 7.B Packet Pg. 23 04/22/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.B Doc ID: 8694 Item Summary: Recommendation to award RFP No. 19-7509 “Collier County Arts & Culture Strategic Plan” and approve the Professional Services Agreement with The Cultural Planning Group, LLC and make a finding that this item promotes tourism. Meeting Date: 04/22/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 04/17/2019 3:31 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 04/17/2019 3:31 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 04/17/2019 3:31 PM Tourism Jack Wert Director Completed 04/17/2019 4:58 PM County Manager's Office Sean Callahan Executive Director Completed 04/17/2019 5:07 PM County Attorney's Office Colleen Greene Attorney Review Completed 04/18/2019 9:08 AM Tourist Development Council Jack Wert Meeting Pending 04/22/2019 9:00 AM 7.B Packet Pg. 24 COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS REQUEST FOR PROPOSAL (RFP) FOR COLLIER COUNTY ARTS CULTURE STRATEGIC PLAN SOLICITATION NO.: 19-7509 SWAINSON HALL, PROCUREMENT MANAGER - ACQUISITIONS PROCUREMENT SERVICES DIVISION 3295 TAMIAMI TRAIL EAST, BLDG C-2 NAPLES, FLORIDA 34112 TELEPHONE: (239) 252-8935 Swainson.Hall@colliercountyfl.gov (Email) This solicitation document is prepared in a Microsoft Word format (Rev 8/7/2017). Any alterations to this document made by the Vendor may be grounds for rejection of proposal, cancellation of any subsequent award, or any other legal remedies available to the Collier County Government. 7.B.1 Packet Pg. 25 Attachment: 19-7509 Solicitation (8694 : Arts & Culture Strategic Plan) SOLICITATION PUBLIC NOTICE REQUEST FOR PROPOSAL (RFP) NUMBER: 19-7509 PROJECT TITLE: Collier County Arts Culture Strategic Plan DUE DATE: November 30, 2018 at 3:00AM PLACE OF RFP OPENING: PROCUREMENT SERVICES DIVISION 3295 TAMIAMI TRAIL EAST, BLDG C-2 NAPLES, FL 34112 All proposals shall be submitted online via the Collier County Procurement Services Division Online Bidding System: https://www.bidsync.com/bidsync-cas/ INTRODUCTION As requested by the Tourism Division (hereinafter, the “Division”), the Collier County Board of County Commissioners Procurement Services Division (hereinafter, “County”) has issued this Request for P roposal (hereinafter, “RFP”) with the intent of obtaining proposals from interested and qualified vendors in accordance with the terms, conditions and specifications stated or attached. The vendor, at a minimum, must achieve the requirements of the Specificat ions or Scope of Work stated. The results of this solicitation may be used by other County departments once awarded according to the Board of County Commissioners Procurement Ordinance. Collier County is seeking an individual or firm to develop a simple and clear Strategic Arts and Culture Plan for Collier Cou nty Florida that addresses arts and culture development throughout the County. This plan should include recommendations on leveraging funding and enhancing existing or seeking new private public partnerships, with the overarching goal of establishi ng Collier County as an arts and culture destination. This plan should provide a road map for achievable success through best practices in arts and cultural development, should it be undertaken by governmental entities or by private organizations, in an efficient and sustainable manner. BACKGROUND Recent national research indicates that the impact on a community from arts and cultural activities can be significant. The Arts & Economic Prosperity 5 national economic impact study found that the nonprofit arts and culture industry generates $107.7 million in annual economic activity in Collier County, supporting 2,923 full -time equivalent jobs and generating $10.8 million in local and state government revenues. Arts and culture is both a tourism generator and an economic generator for our c ommunity. Visit Florida has also reported that 65% of visitors to Florida participate in culturally based activities during their visit. Several arts and culture organizations in Collier County are in various stages of developing or considering expansion plans to existing facilities. Several of these organizations have shown support for a long -range plan for the orderly development of future arts and culture facilities, special events and new and existing arts and culture organizations. TERM OF CONTRACT The contract term, if an award(s) is/are made is intended to be for the completion of the development of the Strategic Plan against the agreed upon schedule. Prices shall remain firm for the term of this contract. Surcharges will not be accepted in conjunction with this contract, and such charges should be incorporated into the pricing structure. The County Manager, or designee, may, at his discretion, extend the Agreement under all of the terms and conditions contained in this Agreement for up to one hundred eighty (180) days. The County Manager, or designee, shall give the Contractor written notice of the County's intention to extend the Agreement term not less than ten (10) days prior to the end of the Agreement term the n in effect. 7.B.1 Packet Pg. 26 Attachment: 19-7509 Solicitation (8694 : Arts & Culture Strategic Plan) DETAILED SCOPE OF WORK A well-constructed long-range plan will help to identify what activities and facilities are currently in place, what is needed for expanding our arts and culture offerings and what funding sources could be available to support that future growth. A strategic plan for arts and culture will also help guide both government and the private sector in providing a unified community vision resulting in continuing the reputation of Collier County as an arts and culture destinati on that rivals communities much larger in size. Discussions have already taken place with several arts and culture organizations. These discussions have resulted in strong support for a long-range arts and culture strategic plan for Collier County. • United Arts Council of Collier County • Theatre Zone • Artis—Naples • Opera Naples • CAPA Cultural and Performing Arts Center • Naples Art Association • Collier Citizens Council • The Naples Players, Marco Island Center for the Arts • Gulfshore Playhouse • Naples Botanical Garden • Naples Zoo • Classic Chamber Concerts • Friends of the Library, • Stay in May • Corkscrew Swamp Sanctuary & Blair Audubon Center • The Marco Players. The above-mentioned organizations are a sampling of the over thirty organizations that are a part of, or supporters of arts and culture activities in Collier County. Many have already shown support for a long -range plan that looks ten or more years in the future. REQUIRED WORK The following tasks in preparation for the development of the plan should be included in each bidder’s submission to develop this long range Strategic Plan. Bidders are encouraged to add creative ways to expand on these tasks. 1. Evaluate and quantify the importance of the arts and culture to our community and the impact of the arts and culture on our local economy. The importance of arts to our community’s quality of life should also be assessed. DELIVERABLE: Written summary of the above. 2. Evaluate current venue capacity for sustainability and future growth of arts and culture in our community by using a developed inventory of existing arts and culture offerings, art in public spaces and their l ocations. DELIVERABLE: Create an inventory of existing venue facilities and provide an analysis of whether the current inventory of facilities and the projected growth of facilities within Collier County will have sufficient capacity for a 20 -year time-frame. 3. Evaluate the concept of cross-overs, wherein the arts are coupled with locales or events that are not solely arts -related, thereby exposing arts and culture to new audiences. Part of the evaluation should include other communities where arts and cultural organizations are successfully implementing the cross-over strategy. DELIVERABLE: Research data on crossover opportunities and summarize and evaluate these findings 4. Evaluate and suggest ways to develop a “cultural headquarters” in Collier County that would serve as a central resource for expanding current offerings, planning future arts and culture venues and programming for the community, and facilitating joint marketing initiatives to promote arts and culture outside Collier County. Assess the viability of; 1) the creation of a cultural department within Collier County government or; 2) the creation of a partnership with an existing organization to act in that capacity through a memorandum of understanding (MOU) and agreed fees. 7.B.1 Packet Pg. 27 Attachment: 19-7509 Solicitation (8694 : Arts & Culture Strategic Plan) DELIVERABLE: An economic analysis of each option listed above. 5. Increased funding for arts and cultural development in Collier County is an extremely important consideration that must be researched. Some sources for funding may include but are not limited to 1) enhanced engagement of Tourist Development Tax (TDT); 2) a public/private partnership between the arts and cultural organizations and Collier County government; 3) the inclusion of arts and culture in the county budget for capital projects. DELIVERABLE: An economic analysis of the most feasible funding for the development of Arts and Culture in Collier County COST PROPOSAL: Each bidder should present a cost proposal that would cover the various phases incurred during the development of the plan with concrete deliverables at the conclusion of each phase of the work. REQUEST FOR PROPOSAL (RFP) PROCESS 1.1 The Proposers will submit a qualifications proposal which will be scored based on the criteria in Evaluation Criteria for Development of Shortlist, which will be the basis for short-listing firms. The Proposers will need to meet the minimum requirements outlined herein in order for their proposal to be evaluated and scored by the COUNTY. The COUNTY will then score and rank the firms and enter into negotiations with the top ranked firm to establish cost for the services needed. The COUNTY reserves the right to issue an invitation for oral presentations to obtain additional information after scoring and before the final ranking. With successful negotiations, a contract will be developed with the selected firm, based on the negotiated price and scope of services and submitted for approval by the Board of County Commissioners. 1.2 The COUNTY will use a Selection Committee in the Request for Proposal selection process. 1.3 The intent of the scoring of the proposal is for respondents to indicate their interest, relevant experience, financial capability, staffing and organizational structure. 1.4 The intent of the oral presentations, if deemed necessary, is to provide the vendors with a venue where they can conduct discussions with the Selection Committee to clarify questions and concerns before providing a final rank. 1.5 Based upon a review of these proposals, the COUNTY will rank the Proposers based on the discussion and clarifying questions on their approach and related criteria, and then negotiate in good faith an Agreement with the top ranked Proposer. 1.6 If, in the sole judgment of the COUNTY, a contract cannot be successfully negotiated with the top -ranked firm, negotiations with that firm will be formally terminated and negotiations shall begin with the firm ranked second. If a contract cannot be successfully negotiated with the firm ranked second, negotiations with that firm will be formally terminated and negotiations shall begin with the third ranked firm, and so on. The COUNTY reserves the right to negotiate any element of the proposals in the best interest of the COUNTY. RESPONSE FORMAT AND EVALUATION CRITERIA FOR DEVELOPMENT OF SHORTLIST: 1.7 For the development of a shortlist, this evaluation criterion will be utilized by the COUNTY’S Selection Committee to score each proposal. Proposers are encouraged to keep their submittals concise and to include a minimum of marketing materials. Proposals must address the following criteria: Evaluation Criteria Maximum Points 1. Cover Letter / Management Summary 5 Points 2. Certified Minority Business Enterprise 5 Points 3. Business Plan 20 Points 4. Cost of Services to the County 20 Points 5. Experience and Capacity of the Firm 20 Points 6. Specialized Expertise of Team Members 20 Points 7. Local Vendor Preference 10 Points TOTAL POSSIBLE POINTS 100 Points Tie Breaker: In the event of a tie at final ranking, award shall be made to the proposer with the lower volume of work 7.B.1 Packet Pg. 28 Attachment: 19-7509 Solicitation (8694 : Arts & Culture Strategic Plan) previously awarded. Volume of work shall be calculated based upon total dollars paid to the proposer in the twenty -four (24) months prior to the RFP submittal deadline. Payment info rmation will be retrieved from the County’s financial system of record. The tie breaking procedure is only applied in the final ranking step of the selection process and is invoked by the Procurement Services Division Director or designee . In the event a tie still exists, selection will be determined based on random selection by the Procurement Services Director before at least three (3) witnesses. ---------------------------------------------------------------------------------------------------------------------------------------------------------- Each criterion and methodology for scoring is further described below. ***Proposals must be assembled, at minimum, in the order of the Evaluation Criteria listed or your proposal may be deemed non-responsive*** EVALUATION CRITERIA NO. 1: COVER LETTER/MANAGEMENT SUMMARY (5 Total Points Available) Provide a cover letter, signed by an authorized officer of the firm, indicating the underlying philosophy of the firm in providing the services stated herein. Include the name(s), telephone number(s) and email(s) of the authorized contact person(s) concerning proposal. Submission of a signed Proposal is Vendor's certification that the Vendor will accept any awards as a result of this RFP. EVALUATION CRITERIA NO. 2: CERTIFIED MINORITY BUSINESS ENTERPRISE (5 Total Points Available) Submit certification with the Florida Department of Management Service, Office of Supplier Diversity as a Certified Minority Business Enterprise. EVALUATION CRITERIA NO. 3: BUSINESS PLAN (20 Total Points Available) In this tab, include but not limited to: • Detailed plan of approach (including major tasks and sub -tasks). • Detailed time line for completion of the project. • Include with the Business Plan or as an attachment, a copy of a report as an example of work product. This should be for one of the projects listed as a reference. EVALUATION CRITERIA NO. 4: COST OF SERVICES TO THE COUNTY (20 Total Points Available) In this tab, include but not limited to: • Provide the projected total cost and estimated calendar day duration (including projected hours) for which your firm will provide the work as described in this RFP. • Provide a schedule of values and deliverables. • Provide proposed fee schedule of principals and staff (including sub -vendors). EVALUATION CRITERIA NO. 5: EXPERIENCE AND CAPACITY OF THE FIRM (20 Total Points Available) In this tab, include but not limited to: • Provide information that documents your firm’s and subcontractors’ qualifications to produce the required deliverables, including abilities, capacity, skill, and financial strength, and number of years of experience in providing the required services. • Describe the various team members’ successful experience in working with one another on previous projects. The County requires that the vendor submits five (5) completed reference forms from clients during the last ten (10) years whose projects are of a similar nature to this solicitation as a part of their proposal. Provide information on the projects completed by the vendor that best represent projects of similar size, scope and complexity of this project using the attached Reference Form. Vendors may include two (2) additional pages for each project to illustrate aspects of the completed project that provides the information to assess the experience of the Proposer on relevant project work. EVALUATION CRITERIA NO. 6: SPECIALIZED EXPERTISE OF TEAM MEMBERS (20 Total Points Available) In this tab, include but not limited to: • Description of the proposed contract team and the role to be played by each member of the team. • Attach brief resumes of all proposed project team members who will be involved in the management of the total package of services, as well as the delivery of specific services. • Attach resumes of any sub-vendors and attach letters of intent from stated sub-vendors must be included with proposal submission. EVALUATION CRITERIA NO. 7: LOCAL VENDOR PREFERENCE (10 Total Points Available) Local business is defined as the vendor having a current Business Tax Receipt issued by the Collier or Lee County Tax Collector prior to proposal submission to do business within Collier County, and that identifies the business with a 7.B.1 Packet Pg. 29 Attachment: 19-7509 Solicitation (8694 : Arts & Culture Strategic Plan) permanent physical business address located within the limits of Collier or Lee County from which the vendor’s staff operates and performs business in an area zoned fo r the conduct of such business. VENDOR CHECKLIST ***Vendor should check off each of the following items as the necessary action is completed (please see, Form 2: Vendor Check List): The Solicitation Submittal has been signed. The Solicitation Pricing Document (Bid Schedule/Quote Schedule/Proposal Pricing/etc.) has been completed and attached . All applicable forms have been signed and included, along with licenses to complete the requirements of the project. Any addenda have been signed and included. Affidavit for Claiming Status as a Local Business, if applicable. Division of Corporations - Florida Department of State – http://dos.myflorida.com/sunbiz/ (If work performed in the State). E-Verify/Immigration Affidavit (Memorandum of Understanding). 7.B.1 Packet Pg. 30 Attachment: 19-7509 Solicitation (8694 : Arts & Culture Strategic Plan) Selection Committee Final Ranking Sheet RPS #: 19-7509 Title: Collier County Arts Culture Strategic Plan Name of Firm Ed Caum Amanda Townsend Geoff Willig Maggie McCarty Debrah Forester Total Selection Committee Final Rank The Cultural Planning Group 1 1 1 1 1 5 1.0000 AMS Planning & Research Corp.2 2 2 2 2 10 2.0000 ArtsMarket, Inc.3 3 3 3 3 15 3.0000 Procurement Professional Swainson Hall, Procurement Manager Step 1: Upon direction by the Procurement professional, the individual selection committee member should provide their ranking of the proposals (from highest being number one (1) to lowest. Step 2: The procurement professional will review the mathematically calculated final rank and discuss the rank order and determine if consensus is reached. Page 1 of 1 7.B.2 Packet Pg. 31 Attachment: 19-7509 Final Rank (8694 : Arts & Culture Strategic Plan) 7.B.3Packet Pg. 32Attachment: 19-7509 NORA (8694 : Arts & Culture Strategic Plan) Page 1 of 13 Professional Service Agreement #19-7509 PROFESSIONAL SERVICE AGREEMENT #19-7509 for “COLLIER COUNTY ARTS CULTURE STRATEGIC PLAN” THIS AGREEMENT, made and entered into on this ____ day of ______________ 2019, by and between The Cultural Planning Group, LLC, authorized to do business in the State of Florida, whose business address is 6878 Navajo Road, #58, San Diego, CA 92119, (the "Contractor") and Collier County, a political subdivision of the State of Florida, (the "County" or “Client”): W I T N E S S E T H: 1. The Agreement shall be for a two-hundred and seventy days (270), commencing upon the issuance of a Notice to Proceed or until all outstanding Purchase Order(s) issued prior to the expiration of the Agreement period have been completed or terminated. The County Manager, or his designee, may, at his discretion, extend the Agreement under all of the terms and conditions contained in this Agreement for up to one hundred and eighty (180) days. The County Manager, or his designee, shall give the Contractor written notice of the County's intention to extend the Agreement term prior to the end of the Agreement term then in effect. 2. COMMENCEMENT OF SERVICES. The Contractor shall commence the work upon issuance of a Notice to Proceed. 3. STATEMENT OF WORK. The Contractor shall provide services in accordance with the terms and conditions of Request for Proposal (RFP) # 19-7509, including all Attachment(s), Exhibit(s) and Addenda and the Contractor's proposal referred to herein and made an integral part of this Agreement. The Contractor shall also provide services in accordance with Exhibit A – Scope of Services attached hereto. 3.1 This Agreement contains the entire understanding between the parties and any modifications to this Agreement shall be mutually agreed upon in writing by the Parties, in compliance with the County’s Procurement Ordinance, as amended, and Procurement Procedures in effect at the time such services are authorized. 3.2 The execution of this Agreement shall not be a commitment to the Contractor to order any minimum or maximum amount. The County shall order items/services as required but makes no guarantee as to the quantity, number, 7.B.4 Packet Pg. 33 Attachment: 19-7509 Professional Service Agreement -Tourism (8694 : Arts & Culture Strategic Plan) Page 2 of 13 Professional Service Agreement #19-7509 type or distribution of items/services that will be ordered or required by this Agreement. 4. THE AGREEMENT SUM. The County shall pay the Contractor for the performance of this Agreement a lump sum fee of One Hundred Thousand Nine Hundred Eighty-One and 00/100 Dollars ($100,981.00) based on Exhibit B- Fee Schedule, attached hereto and the price methodology as defined in Section 4.1. Payment will be made upon receipt of a proper invoice and upon approval by the County’s Contract Administrative Agent/Project Manager, and in compliance with Chapter 218, Fla. Stats., otherwise known as the “Local Government Prompt Payment Act”. 4.1 Price Methodology (as selected below): Lump Sum (Fixed Price): A firm fixed total price offering for a project; the risks are transferred from the County to the contractor; and, as a business practice there are no hourly or material invoices presented, rather, the contractor must perform to the satisfaction of the County’s project manager before payment for the fixed price contract is authorized. 4.2 Any County agency may obtain services under this Agreement, provided sufficient funds are included in their budget(s). 4.3 Payments will be made for services furnished, delivered, and accepted, upon receipt and approval of invoices submitted on the date of services or within six (6) months after completion of the Agreement. Any untimely submission of invoices beyond the specified deadline period is subject to non-payment under the legal doctrine of “laches” as untimely submitted. Time shall be deemed of the essence with respect to the timely submission of invoices under this Agreement. 4.4 Travel and Reimbursable Expenses: Travel and Reimbursable Expenses of a not-to-exceed Eleven Thousand Seven Hundred Eighty-One Dollars and 00/100 is budgeted for this project and must be approved in advance in writing by the County. Travel expenses shall be reimbursed in accordance with Collier County Resolution 2006-40, §125.0104, Fla. Stat and §112.061, Fla. Stat. Any travel expenses for trips within Collier County and Lee County or travel time are expressly excluded. Reimbursable items other than travel expenses shall be limited to the following: telephone long-distance charges, fax charges, photocopying charges and postage. Reimbursable items will be paid only after Contractor has provided all receipts. Contractor shall be responsible for all other costs and expenses associated with activities and solicitations undertaken pursuant to this Agreement. 7.B.4 Packet Pg. 34 Attachment: 19-7509 Professional Service Agreement -Tourism (8694 : Arts & Culture Strategic Plan) Page 3 of 13 Professional Service Agreement #19-7509 5. SALES TAX. Contractor shall pay all sales, consumer, use and other similar taxes associated with the Work or portions thereof, which are applicable during the performance of the Work. Collier County, Florida as a political subdivision of the State of Florida, is exempt from the payment of Florida sales tax to its vendors under Chapter 212, Florida Statutes, Certificate of Exemption # 85-8015966531C. 6. NOTICES. All notices from the County to the Contractor shall be deemed duly served if mailed or emailed to the Contractor at the following: Company Name: The Cultural Planning Group, LLC Address: 6878 Navajo Road, #58 San Diego, CA 92119 Authorized Agent: David Plettner-Saunders Attention Name & Title: Managing Partner Telephone: 213-500-6692 E-Mail(s): david@culturalplanning.com All Notices from the Contractor to the County shall be deemed duly served if mailed or emailed to the County to: Board of County Commissioners for Collier County, Florida Division Director: Jack Wert Division Name: Tourism Division Address: 2660 N. Horseshoe Drive, Suite 105 Naples, FL 34104 Administrative Agent/PM: Jack Wert Telephone: 239-252-2384 E-Mail(s): Jack.Wert@colliercountyfl.gov The Contractor and the County may change the above mailing address at any time upon giving the other party written notification. All notices under this Agreement must be in writing. 7. NO PARTNERSHIP. Nothing herein contained shall create or be construed as creating a partnership between the County and the Contractor or to constitute the Contractor as an agent of the County. 8. PERMITS: LICENSES: TAXES. In compliance with Section 218.80, F.S., all permits necessary for the prosecution of the Work shall be obtained by the Contractor. The County will not be obligated to pay for any permits obtained by Subcontractors. Payment for all such permits issued by the County shall be processed internally by the County. All non-County permits necessary for the prosecution of the Work shall be procured and paid for by the Contractor. The Contractor shall also be solely 7.B.4 Packet Pg. 35 Attachment: 19-7509 Professional Service Agreement -Tourism (8694 : Arts & Culture Strategic Plan) Page 4 of 13 Professional Service Agreement #19-7509 responsible for payment of any and all taxes levied on the Contractor. In addition, the Contractor shall comply with all rules, regulations and laws of Collier County, the State of Florida, or the U. S. Government now in force or hereafter adopted. The Contractor agrees to comply with all laws governing the responsibility of an employer with respect to persons employed by the Contractor. 9. NO IMPROPER USE. The Contractor will not use, nor suffer or permit any person to use in any manner whatsoever, County facilities for any improper, immoral or offensive purpose, or for any purpose in violation of any federal, state, county or municipal ordinance, rule, order or regulation, or of any governmental rule or regulation now in effect or hereafter enacted or adopted. In the event of such violation by the Contractor or if the County or its authorized representative shall deem any conduct on the part of the Contractor to be objectionable or improper, the County shall have the right to suspend the Agreement of the Contractor. Should the Contractor fail to correct any such violation, conduct, or practice to the satisfaction of the County within twenty-four (24) hours after receiving notice of such violation, conduct, or practice, such suspension to continue until the violation is cured. The Contractor further agrees not to commence operation during the suspension period until the violation has been corrected to the satisfaction of the County. 10. TERMINATION. Should the Contractor be found to have failed to perform his services in a manner satisfactory to the County as per this Agreement, the County may terminate said Agreement for cause; further the County may terminate this Agreement for convenience with a thirty (30) day written notice. The County shall be the sole judge of non-performance. In the event that the County terminates this Agreement, Contractor’s recovery against the County shall be limited to that portion of the Agreement Amount earned through the date of termination. The Contractor shall not be entitled to any other or further recovery against the County, including, but not limited to, any damages or any anticipated profit on portions of the services not performed. 11. NO DISCRIMINATION. The Contractor agrees that there shall be no discrimination as to race, sex, color, creed or national origin. 12. INDEMNIFICATION. To the maximum extent permitted by Florida law, the Contractor shall defend, indemnify and hold harmless Collier County, its officers and employees from any and all liabilities, damages, losses and costs, including, but not limited to, reasonable attorneys’ fees and paralegals’ fees, whether resulting from any claimed breach of this Agreement by Contractor, any statutory or regulatory violations, or from personal injury, property damage, direct or consequential damages, or economic loss, to the extent caused by the negligence, recklessness, or intentionally wrongful conduct of the Contractor or anyone employed or utilized by the Contractor in the performance of this Agreement. This indemnification obligation shall not be construed to negate, abridge or reduce any 7.B.4 Packet Pg. 36 Attachment: 19-7509 Professional Service Agreement -Tourism (8694 : Arts & Culture Strategic Plan) Page 5 of 13 Professional Service Agreement #19-7509 other rights or remedies which otherwise may be available to an indemn ified party or person described in this paragraph. This section does not pertain to any incident arising from the sole negligence of Collier County. 12.1 The duty to defend under this Article 12 is independent and separate from the duty to indemnify, and the duty to defend exists regardless of any ultimate liability of the Contractor, County and any indemnified party. The duty to defend arises immediately upon presentation of a claim by any part y and written notice of such claim being provided to Contractor. Contractor’s obligation to indemnify and defend under this Article 12 will survive the expiration or earlier termination of this Agreement until it is determined by final judgment that an action against the County or an indemnified party for the matter indemnified hereunder is fully and finally barred by the applicable statute of limitations. 13. AGREEMENT ADMINISTRATION. This Agreement shall be administered on behalf of the County by the Tourism Division. 14. CONFLICT OF INTEREST. Contractor represents that it presently has no interest and shall acquire no interest, either direct or indirect, which would conflict in any manner with the performance of services required hereunder. Contractor further represents that no persons having any such interest shall be employed to perform those services. 15. COMPONENT PARTS OF THIS AGREEMENT. This Agreement consists of the following component parts, all of which are as fully a part of the Agreement a s if herein set out verbatim: Contractor's Proposal, Insurance Certificate(s), Exhibit A Scope of Services, Exhibit B Fee Schedule and RFP #19-7509, including Exhibits, Attachments and Addenda/Addendum. 16. SUBJECT TO APPROPRIATION. It is further understood and agreed by and between the parties herein that this Agreement is subject to appropriation by the Board of County Commissioners. 17. PROHIBITION OF GIFTS TO COUNTY EMPLOYEES. No organization or individual shall offer or give, either directly or indirectly, any favor, gift, loan, fee, service or other item of value to any County employee, as set forth in Chapter 112, Part III, Florida Statutes, Collier County Ethics Ordinance No. 2004 -05, as amended, and County Administrative Procedure 5311. Violation of this provision may result in one or more of the following consequences: a. Prohibition by the individual, firm, and/or any employee of the firm from contact with County staff for a specified period of time; b. Prohibition by the individual and/or firm from doing business with the County for a specified period of time, including but not limited to: submitting bids, RFP, and/or quotes; and, c. immediate termination of any Agreement held by the individual and/or firm for cause. 7.B.4 Packet Pg. 37 Attachment: 19-7509 Professional Service Agreement -Tourism (8694 : Arts & Culture Strategic Plan) Page 6 of 13 Professional Service Agreement #19-7509 18. COMPLIANCE WITH LAWS. By executing and entering into this Agreement, the Contractor is formally acknowledging without exception or stipulation that it agrees to comply, at its own expense, with all federal, state and local laws, codes, statutes, ordinances, rules, regulations and requirements applicable to this Agreement, including but not limited to those dealing with the Immigration Reform and Control Act of 1986 as located at 8 U.S.C. 1324, et seq. and regulations relating thereto, as either may be amended; taxation, workers’ compensation, equal employment and safety including, but not limited to, the Trench Safety Act, Chapter 553, Florida Statutes, and the Florida Public Records Law Chapter 119, including specifically those contractual requirements at F.S. § 119.0701(2)(a)-(b) as stated as follows: IF THE CONTRACTOR HAS QUESTIONS REGARDING THE APPLICATION OF CHAPTER 119, FLORIDA STATUTES, TO THE CONTRACTOR’S DUTY TO PROVIDE PUBLIC RECORDS RELATING TO THIS CONTRACT, CONTACT THE CUSTODIAN OF PUBLIC RECORDS AT: Communication and Customer Relations Division 3299 Tamiami Trail East, Suite 102 Naples, FL 34112-5746 Telephone: (239) 252-8383 The Contractor must specifically comply with the Florida Public Records Law to: 1. Keep and maintain public records required by the public agency to perform the service. 2. Upon request from the public agency’s custodian of public records, provide the public agency with a copy of the requested records or allow the records to be inspected or copied within a reasonable time at a cost that does not exceed the cost provided in this chapter or as otherwise provided by law. 3. Ensure that public records that are exempt or confidential and exempt from public records disclosure requirements are not disclosed except as authorized by law for the duration of the contract term and following completion of the contract if the Contractor does not transfer the records to the public agency. 4. Upon completion of the contract, transfer, at no cost, to the public agency all public records in possession of the Contractor or keep and maintain public records required by the public agency to perform the service. If the Contractor transfers all public records to the public agency upon completion of the contract, the Contractor shall destroy any duplicate public records that are exempt or confidential and exempt from public records disclosure requirements. If the Contractor keeps and maintains public records upon completion of the contract, the Contractor shall meet all applicable requirements for retaining public records. All records stored electronically must be provided to the public agency, upon request from 7.B.4 Packet Pg. 38 Attachment: 19-7509 Professional Service Agreement -Tourism (8694 : Arts & Culture Strategic Plan) Page 7 of 13 Professional Service Agreement #19-7509 the public agency’s custodian of public records, in a format that is compatible with the information technology systems of the public agency. If Contractor observes that the Contract Documents are at variance therewith, it shall promptly notify the County in writing. Failure by the Contractor to comply with the laws referenced herein shall constitute a breach of this Agreement and the County shall have the discretion to unilaterally terminate this Agreement immediately. 19. AGREEMENT TERMS. If any portion of this Agreement is held to be void, invalid, or otherwise unenforceable, in whole or in part, the remaining portion of this Agreement shall remain in effect. 20. ADDITIONAL ITEMS/SERVICES. Additional items and/or services may be added to this Agreement in compliance with the Procurement Ordinance, as amended, and Procurement Procedures. 21. DISPUTE RESOLUTION. Prior to the initiation of any action or proceeding permitted by this Agreement to resolve disputes between the parties, the parties shall make a good faith effort to resolve any such disputes by negotiation. The negotiation shall be attended by representatives of Contractor with full decision- making authority and by County’s staff person who would make the presentation of any settlement reached during negotiations to County for approval. Failing resolution, and prior to the commencement of depositions in any litigation between the parties arising out of this Agreement, the parties shall attempt to resolve the dispute through Mediation before an agreed-upon Circuit Court Mediator certified by the State of Florida. The mediation shall be attended by representatives of Contractor with full decision-making authority and by County’s staff person who would make the presentation of any settlement reached at mediation to County’s board for approval. Should either party fail to s ubmit to mediation as required hereunder, the other party may obtain a court order requiring mediation under section 44.102, Fla. Stat. 22. VENUE. Any suit or action brought by either party to this Agreement against the other party relating to or arising out of this Agreement must be brought in the appropriate federal or state courts in Collier County, Florida, which courts have sole and exclusive jurisdiction on all such matters. 23. KEY PERSONNEL. The Contractor’s personnel and management to be utilized for this project shall be knowledgeable in their areas of expertise. The County reserves the right to perform investigations as may be deemed necessary to ensure that competent persons will be utilized in the performance of the Agreement. The Contractor shall assign as many people as necessary to complete the services on a timely basis, and each person assigned shall be available for an amount of time adequate to meet the required service dates. The Contractor shall not change Key Personnel unless the following conditions are met: (1) Proposed replacements have substantially the same or better qualifications and/or experience. (2) that the County 7.B.4 Packet Pg. 39 Attachment: 19-7509 Professional Service Agreement -Tourism (8694 : Arts & Culture Strategic Plan) Page 8 of 13 Professional Service Agreement #19-7509 is notified in writing as far in advance as possible. The Contractor shall make commercially reasonable efforts to notify Collier County within seven (7) days of the change. The County retains final approval of proposed replacement personnel. 24. ORDER OF PRECEDENCE. In the event of any conflict between or among the terms of any of the Contract Documents, the terms of solicitation the Contractor’s Proposal, and/or the County’s Board approved Executive Summary, the Contract Documents shall take precedence. 25. ASSIGNMENT. Contractor shall not assign this Agreement or any part thereof, without the prior consent in writing of the County. Any attempt to assign or otherwise transfer this Agreement, or any part herein, without the County's consent, shall be void. If Contractor does, with approval, assign this Agreement or any part thereof, it shall require that its assignee be bound to it and to assume toward Contractor all of the obligations and responsibilities that Contractor has assumed toward the County. 26. SECURITY. The Contractor is required to comply with County Ordinance 2004-52, as amended. Background checks are valid for five (5) years and the Contractor shall be responsible for all associated costs. If required, Contractor shall be responsible for the costs of providing background checks by the Collier County Facilities Management Division for all employees that shall provide services to the County under this Agreement. This may include, but not be limited to, checking federal, state and local law enforcement records, including a state and FBI fingerprint check, credit reports, education, residence and employment verifications and other related records. Contractor shall be required to maintain records on each employee and make them available to the Cou nty for at least four (4) years. All of Contractor’s employees and subcontractors must wear Collier County Government Identification badges at all times while performing services on County facilities and properties. Contractor ID badges are valid for one (1) year from the date of issuance and can be renewed each year at no cost to the Contractor during the time period in which their background check is valid, as discussed below. All technicians shall have on their shirts the name of the contractor’s busine ss. The Contractor shall immediately notify the Collier County Facilities Management Division via e-mail (DL-FMOPS@colliergov.net) whenever an employee assigned to Collier County separates from their employment. This notification is critical to ensure the continued security of Collier County facilities and systems. Failure to notify within four (4) hours of separation may result in a deduction of $500 per incident. (Intentionally left blank -signature page to follow) 7.B.4 Packet Pg. 40 Attachment: 19-7509 Professional Service Agreement -Tourism (8694 : Arts & Culture Strategic Plan) Page 9 of 13 Professional Service Agreement #19-7509 IN WITNESS WHEREOF, the parties hereto, have each, respectively, by an authorized person or agent, have executed this Agreement on the date and year first written above. ATTEST: BOARD OF COUNTY COMMISSIONERS COLLIER COUNTY, FLORIDA Crystal Kinzel, Clerk of Courts By: _________________________ By: ________________________________ William L. McDaniel, Jr., Chairman Dated: _____________________ (SEAL) Contractor’s Witnesses: The Cultural Planning Group, LLC Contractor _____________________________ Contractor’s First Witness _____________________________ Type/print witness name By:________________________________ Signature ___________________________________ Type/print signature and title _____________________________ Contractor’s Second Witness ______________________________ Type/print witness name Approved as to Form and Legality: _______________________________ _________County Attorney _______________________________ Print Name 7.B.4 Packet Pg. 41 Attachment: 19-7509 Professional Service Agreement -Tourism (8694 : Arts & Culture Strategic Plan) Page 10 of 13 Professional Service Agreement #19-7509 EXHIBIT A – SCOPE OF SERVICES BACKGROUND: The County is seeking A well-constructed long-range plan will help to identify what activities and facilities are currently in place, what is needed for expanding the County’s arts and culture offerings and what funding sources could be available to support that future growth. A strategic plan for arts and culture will also help guide both government and the private sector in providing a unified community vision resulting in continuing the reputation of Collier County as an arts and culture destination that rivals communities much larger in size. TASKS: Phase 1 - Project Initiation: The Contractor shall complete the following, including but not limited to: • Document review, city and county plans, prior feasibility studies, other relevant community plans; • Identify key person/key stakeholder interview list (with client); • Develop and finalize project work plan and timeline (with client); • Develop Plan Taskforce role and management plan ; • Prepare all research and engagement protocols; • Prepare site visit materials; • Develop/design community meetings; • Team coordination; and • Client communications. Deliverables: • Detailed work plan and timeline; • Research plan; and • Document review summary. Phase 2 - Existing Conditions Assessment/ Future Opportunities: The Contractor shall evaluate and quantify the importance of the arts and culture with the following, but not limited to: • Inventory arts and cultural assets; • Develop and conduct market demand analysis; • Develop and conduct arts/cultural organizational survey; • Develop and conduct community survey; • Conduct interviews/ community meetings; • Evaluate current venue capacities for sustainability and future growth of arts and 7.B.4 Packet Pg. 42 Attachment: 19-7509 Professional Service Agreement -Tourism (8694 : Arts & Culture Strategic Plan) Page 11 of 13 Professional Service Agreement #19-7509 culture in the Client’s community by using a developed inventory of existing arts and culture offerings, art in public spaces and their locations; • Evaluate and suggest ways to develop a “cultural headquarters” in Collier County that would serve as a central resource for expanding current offerings, planning future arts and culture venues and programming for the community, and facilitating joint marketing initiatives to promote arts and culture outside Collier County. Assess the viability of; 1) the creation of a cultural department within Collier County government or; 2) the creation of a partnership with an existing organization to act in that capacity through a memorandum of understanding (MOU) and agreed fees; • Benchmarking of other similar community cross-over strategies, wherein the arts are coupled with locales or events that are not solely arts-related, thereby exposing arts and culture to new audiences. Part of the evaluation includes other communities where arts and cultural organizations are successfully implementing the cross-over strategy; • Identify specific opportunities for local, regional, and national tourism; • Identify new opportunities for audience development; and • Identify opportunities to increased funding for arts and cultural development in Collier County. Deliverables: • Summary of arts impact research (with survey research); • Summary of interviews/engagement; • Arts demand study and maps; and • Arts and Cultural asset inventory of existing venue facilities and provide an analysis of whether the current inventory of facilities and the projected growth of facilities within Collier County will have sufficient capacity for a 20 -year time- frame. Phase 3 - Development of Strategic Framework for Arts and Culture: The Contractor shall complete the following, including but not limited to: • Analysis, synthesize and implications of all research • Prepare values and mission statement • Finalize asset inventory and growth projections • Develop strategies to advance arts and cultural development inclusive of cross- overs; • Develop Goals, Strategies, and Actions • Finalize recommended funding options • Finalize recommendation for cultural headquarters and county role • Finalize recommendations for branding, marketing and promotion to audiences Consolidate into Draft Arts and Culture Strategic Plan • Vet draft plan with Taskforce and Client Group for feedback 7.B.4 Packet Pg. 43 Attachment: 19-7509 Professional Service Agreement -Tourism (8694 : Arts & Culture Strategic Plan) Page 12 of 13 Professional Service Agreement #19-7509 Deliverables: • Draft Arts and Culture Strategic Plan; • Benchmarking report, which includes research data on crossover opportunities and a summary and evaluation of the findings; and • PowerPoint presentations for the Taskforce and County agencies. Phase 4- Final Strategic Plan with Implementation Work Plan: The Contractor shall complete the following, including but not limited to: • Integrate all revisions into Final Plan Draft; • Summarize key implementation components: who, what, when, where, how; • Identify and describe relevant tools to support implementation; • Develop monitoring system to track and refine performance over time; • Create a practical work plan matrix; and • Conduct implementation workshop. Deliverables: • Final Arts and Culture Strategic Plan and Implementation Plan; and • PowerPoint presentations for the Taskforce and County agencies. 7.B.4 Packet Pg. 44 Attachment: 19-7509 Professional Service Agreement -Tourism (8694 : Arts & Culture Strategic Plan) Page 13 of 13 Professional Service Agreement #19-7509 EXHIBIT B – FEE SCHEDULE Phases Lump Sum Phase 1: Project initiation $13,200.00 Phase 2: Existing Conditions Assessment/ Future Opportunities $32,800.00 Phase 3: Development of Strategic Framework for Arts and Culture $27,200.00 Phase 4: Final Strategic Plan with Implementation Work Plan $16,000.00 Travel and Reimbursable Expenses, pursuant to Section 4.4 of the Agreement. Phases Not-to-Exceed Phase 1 Travel $2,945.25 Phase 2: Existing Conditions Assessment/ Future Opportunities $2,945.25 Phase 3: Development of Strategic Framework for Arts and Culture $2,945.25 Phase 4: Final Strategic Plan with Implementation Work Plan $2,945.25 TOTAL CONSULTING FEES – NOT- TO-EXCEED $100,981.00 7.B.4 Packet Pg. 45 Attachment: 19-7509 Professional Service Agreement -Tourism (8694 : Arts & Culture Strategic Plan) 04/22/2019 EXECUTIVE SUMMARY Recommendation to approve a Collier County Tourist Development Council Category “A” Grant Application for Beach Park Facilities in the amount of $2,000,000 to replace the decking, railing and kickboards on the Clam Pass Boardwalk, and make a finding that the expenditure promotes tourism. ______________________________________________________________________________________ OBJECTIVE: To obtain Collier County Tourist Development Council grant funding to replace the deck boards and wheel guards on the entire length of the Clam Pass Boardwalk and increase the budget to replace the handrails. CONSIDERATIONS: Collier County Parks and Recreation is requesting funding to replace the deck boards and wheel guards on the Clam Pass boardwalk and increase the budget to replace the handrails. On April 27, 2015, Item 7-I, the Collier County Tourist Development Council approved a Category “A” Grant Application was approved in the amount of $100,000 to replace rail top caps on the Clam Pass Boardwalk. In October, 2015, Parks repaired the critically damaged posts and rails with Park funds and determined that an inspection of the decking and railing to determine the life expectancy of the boardwalk. On February 27, 2017, the Tourist Development Council approved a Work Order for Bridging Solutions, LLC to conduct a boardwalk inspection at Clam Pass Park for $10,468. This was the first funds used in the Clam Pass Boardwalk Repair, Project 80333. The resulting recommendation was to replace all the handrails and only the cracked deck boards, then plan a future project to replace the full length of deck boards in 5 - 10 years. Parks estimated the cost of replacing the handrails with a mid -grade material to match the life expectancy of the deck boards to facilitate a complete replacement of the rails and deck boards in 5 - 10 years. Based on that estimate, the Tourist Development Council approved a grant application on April 23, 2018, item 7-B for $450,000 to complete the handrails. In preparation of replacing the cracked deck boards, an additional inspection revealed that the boards have ½” of wear along the tram tire paths. Replacing only select boards will create tripping hazards where the new boards and the original boards meet. The existing deck boards are over 25 years old and are nearing the end of their useful life; therefore, due to safety, age, and wear, the safest approach is to replace the decking for the entire length of the boardwalk. For quality and longevity, it is recommended to replace all the decking with Ipe and package the work with the handrail and kick plate replacement, and increase the budget for the handrail so that it can be completed in the premium grade material as well. The work will be scheduled in the off -season. The total scope of work is estimated to cost $2.5M. Work Orders in the amount of $49,028 have been issued for assessments and repairs on the boardwalk, leaving $501,000 of the $550,000 previously granted. The additional amount needed to complete all the work, utilizing the premium grade material is $2,000,000. FISCAL IMPACT: Work Orders have been issued for assessments and repairs in the amount of $49,028 in Project 80333, leaving $501,000 for the remaining work. Funds in the amount of $2M are available for appropriation in TDC Beach Park Facilities Fund (183) reserves. GROWTH MANAGEMENT: There is no impact to the Growth Management Plan related to this action. 7.C Packet Pg. 46 04/22/2019 ADVISORY BOARD RECOMMENDATION: The Parks and Recreation Advisory Board approved this grant submittal request on the March 20, 2019 meeting. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: Approve a Collier County Tourist Development Council Category “A” Grant Application for Beach Park Facilities in the amount of $2,000,000 to replace the decking, railing and kickboards on the Clam Pass Boardwalk, and make a finding that the expenditure promotes tourism. Prepared by: Carrie Drew, Operations Analyst, Parks and Recreation Division ATTACHMENT(S) 1. FY 20 Grant Request - Clam Pass $2M. (PDF) 2. TDC Grant 2018 - Item 7.b (PDF) 3. TDC WO request 16.d.11 3-28-17 (PDF) 4. TDC Grant 2015 - Item 7.i (PDF) 5. INSPECTION REPORT 2019 - Clam Pass Boardwalk - 1746-BOARDWALK-CRACKED-PRO AERIAL (002) (PDF) 7.C Packet Pg. 47 04/22/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.C Doc ID: 8691 Item Summary: Recommendation to approve a Collier County Tourist Development Council Category “A” Grant Application for Beach Park Facilities in the amount of $2,000,000 to replace the decking, railing and kickboards on the Clam Pass Boardwalk, and make a finding that the expenditure promotes tourism. Meeting Date: 04/22/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 04/17/2019 2:20 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 04/17/2019 2:20 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 04/17/2019 2:21 PM Tourism Jack Wert Director Completed 04/17/2019 2:23 PM County Manager's Office Sean Callahan Executive Director Completed 04/18/2019 4:27 PM County Attorney's Office Colleen Greene Attorney Review Completed 04/18/2019 4:28 PM Tourist Development Council Jack Wert Meeting Pending 04/22/2019 9:00 AM 7.C Packet Pg. 48 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Clam Pass Beach Park Improvements 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Department North Collier Regional Park 15000 Livingston Road Naples, Florida 34109 2.Contact Person, Title and Phone Number: Name: Barry Williams, Director Address: 15000 Livingston Road City: Naples; ST: FL; ZIP 34109 Phone: 239-252-4035 FAX: 252-530-6538 Other: 239-280-7035 3.Organization's Chief Official and Title:Bary Williams, DirectorrCollier County Parks and Recreation Department 4.Details of Project-Description and Location: The Clam Pass Boardwalk Beach Park facility has been in existence since 1985. The beach consists of 35 acres of coastal habitat, white sandy beach, a tidal bay that serves as a breeding ground and nursery for marine life and shorebirds. A ¾ mile boardwalk to the beach takes visitors through a mangrove forest of red, white, and black mangroves. Annually, over 200,000 visitors walk or take advantage of a tram service to get to the beach. In 2016, the substructure of the boardwalk was repaired. Collier County Parks and Recreation needs to replace and upgrade, the h andrail system, raise the kick board, additional posts, and replace the decking. 5.Estimated project start date: July 2020 6.Estimated project duration: (see below for milestones). 7.Total TDC Tax Funds Requested: $2.0 million 8.If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (X) Collier County Tourist Development Council 7.C.a Packet Pg. 49 Attachment: FY 20 Grant Request - Clam Pass $2M. (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) Category "A" Grant Application Page 2 Clam Pass Beach Park Improvements PROJECT BUDGET TDC Funds Requested City/Taxing District Share State of Florida Share Federal Share TOTAL PROJECT EXPENSES: Previous Funding - Boardwalk Railing Previous Funding - Top Cap Replacement and Assessment Work Orders Issued BALANCE in Project 80333 Replace Decking Allowance Construction Engineering Inspection Boardwalk and Concession Railing Wheel Guards and General Conditions SUBTOTAL FUNDING REQUEST TO COMPLETE Milestones: $2.00 million $ N/A $ N/A $ N/A $2.00 million $450,000 $100,000 (s s0.000) $500,000 $1,3s0,000 $200,000 $230,000 $600,000 $120,000 $2,s00,000 s2,000,000 Solicit for quotes Quotes due Award Contract Issue NTP 60 days after bid documents prepared 30 days after solicitation 60 days after quotes received 4 weeks after PO issued I have read the Tourist Development Category ..A" Beach Funding Policy covering beach reno guid urishment and maintenance and agree that my organization will comply with all and Signature o Sponsor Organization's Chief Offi cial ate PROJECTELEMENT AMOUNT n2s! 7.C.a Packet Pg. 50 Attachment: FY 20 Grant Request - Clam Pass $2M. (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) 04/23/2018 EXECUTIVE SUMMARY Recommendation to approve six (6) Collier County Tourist Development Council Grant Applications for Beach Park Facilities for Fiscal Year 2019 in the total amount of 2,510,000 and to make the finding that the project expenditures promote tourism. OBJECTIVE: To obtain Collier County Tourist Development Council grant funding for beach park facilities. CONSIDERATIONS: The following Collier County Tourist Development Council grant applications for Beach Park Facilities will be reviewed by the Parks and Recreation Advisory Board (PARAB) on April 18, 2018. The recommendations for improved beach park facilities are as follows: PROJECT AMOUNT REQUESTED PREVIOUSLY REQUESTED Barefoot Beach Preserve Park Boardwalk Enhancements Replacement of the dune walk termination ramps, replace all railings, installation of slip resistant strips on ramps, and replacement of the shower area. 300,000.00 $40,000.00 FY16 Boardwalk assessment Barefoot Beach Preserve Park Roadway and Parking Lot Improvements Roadway and paved parking lot repair, seal, and restripe. Install speed bumps on the roadway. 350,000.00 Clam Pass Beach Park Improvements Complete the handrail system, raise the kickboard and add additional posts to provide service life to the top structure. Complete assessment and repair of underneath of the concession area, replace ADA access of boardwalk to the beach, and upgrade HVAC at concession. 1.1 million $100,000.00 FY16 Caps and handrail replacement. Clam Pass Beach Park Parking Garage Design and Permitting 200,000.00 Tigertail Beach Park Playground Replacement 200,000.00 Vanderbilt Beach Park Boardwalk Improvements to include ADA Accessible Viewing Platform 360,000.00 TOTAL $2,510,000.00 7.B Packet Pg. 63 7.C.b Packet Pg. 51 Attachment: TDC Grant 2018 - Item 7.b (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) 04/23/2018 PROJECT DETAILS: Barefoot Beach Preserve Park Boardwalk Enhancements: $300,000.00 Replace dune walk termination ramps: $40,000.00 Replace all boardwalk railings: $225,000.00 Installation of slip resistant strips on ramps: $25,000.00 Shower area replacement: $10,000.00 An assessment of the 20+ year old boardwalk was completed on July 21, 2017 by Bridging Solutions. Recommended improvements include replacement of the dune walk termination ramps, replace all railings, install slip resistant strips on ramps, and replace the shower area. Once the project is funded a project manager will be assigned to develop the scope of work, including any required permitting, for this project. Estimated time frame for the entire project is 6 months. Work to be done out of season so as not to disrupt beach goers (January - April). Construction begins in May 2019 and is completed in September 2019. Barefoot Beach Preserve Enhancements: $350,000.00 Resurface parking lot and replace parking stops Repair, reseal and restripe parking spaces in 2 lots Install speed bumps on roadway Repair, reseal and restripe roadway A visual assessment of the parking lots 1 & 2 and the roadway through the park was performed by Park staff. Enhancements will occur in the current footprint of the roadway and parking lots. Once the project is funded a project manager will be assigned to develop the scope of work for this project. Estimated time frame for the entire project is 30 days. Work to be done out of season so as not to disrupt beach goers (January - April). Work to begin September 2019 and completed October 2019. Clam Pass Beach Park Improvements: $1.1 million Complete handrails, remove kick rail, assessment and repair of concession area, replace ADA compliant ramp, upgrade HVAC at concession Complete handrails and remove kickboard: $450,000.00 Assessment and repair of concession area and installation of new ADA ramp to the beach: $550,000.00 Upgrade HVAC at concession: $100,000.00 In 2016, the substructure of the boardwalk was repaired. Recommendations to add service life to the boardwalk includes replace and upgrade handrail system, raise the kick board to prevent the golf carts taking visitors to the beach from hitting it, and add additional posts. An assessment of the substructure under the concession area has not been performed. The current HVAC system at the concession is not sufficient to do the work. A recent electrical upgrade has been completed so the HVAC system can be upgraded. The ADA ramp has been damaged by high tides every year and has needed repair. It needs a new design to avoid being damaged by in coming tides. Once the 7.B Packet Pg. 64 7.C.b Packet Pg. 52 Attachment: TDC Grant 2018 - Item 7.b (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) 04/23/2018 project is funded a project manager will be assigned to develop the scope of work for this project. Estimated time frame for the entire project is 6 months. Work to begin in May 2019 and completed in October 2019. Clam Pass Beach Park: $200,000.00 3-story parking garage design and permitting Design and permitting A conceptual design and permit requirements for a parking garage has never been done. To meet increasing demands for beach access parking options need to be considered and a parking garage is one of the options. The Park Master Plan will be presented to the BOCC in May 2018 with a component addressing beach access vetted through several focus groups. Once the project is funded a project manager will be assigned to develop the scope of work for this project. Estimated time frame for this project is 5 months. Project to begin in November 2018 and completed in May 2019. Tigertail Beach Park: $200,000.00 Playground Replacement Removal and disposal of existing playground: $5,325.00 3 signed/sealed building code drawings: $2,985.00 Permits: $2,000.00 Playground elements/shading/curbing: $180,440.00 Installation of new playground: $9,250.00 Design and permitting will be included in the scope of work developed by a project manager once the project has been funded. Estimated time frame for this project is 5 months. Project to begin in October 2018 and completed March 2018. Vanderbilt Beach Park: $360,000.00 Boardwalk Improvements to include ADA Accessible Viewing Platform Design: $20,000.00 Permitting: $20,000.00 Construction: $320,000.00 An assessment of the boardwalk has been completed, including an on-site meeting with special needs visitors. A concept drawing has been completed. Design and permitting will be included in the scope of work developed by a project manager once the project has been funded. Estimated time frame for this project is 3 months. Project to begin in December 2018 and completed by March 2019. FISCAL IMPACT: Funds in the amount of $2,510,000.00 are available for appropriation from Tourist Development Tax Fund 183. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY BOARD RECOMMENDATION(S): The Collier County Parks and Recreation Advisory Board (PARAB) will review these projects at their April 18, 2018 meeting. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires 7.B Packet Pg. 65 7.C.b Packet Pg. 53 Attachment: TDC Grant 2018 - Item 7.b (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) 04/23/2018 majority vote for approval. - CMG RECOMMENDATION: That the Collier County Tourist Development Council approves the above referenced Beach Park Facility Grant Applications in the amount of $2,510,000 and makes the finding that the project expenditures promote tourism. Prepared by: Nancy E. Olson, Regional Manager, Parks and Recreation Division ATTACHMENT(S) 1. Barefoot Beach Boardwalk Improvements (DOCX) 2. Barefoot Beach Parking Lot and Roadway Work (DOCX) 3. Clam Pass Beach Park Improvements (DOCX) 4. Clam Pass Parking Garage Design and Permitting (DOCX) 5. Tigertail Playground Replacement (DOCX) 6. Vanderbilt Beach ADA Ramp Grant (DOCX) 7. Vanderbilt Improvements Conceputal Drawing (JPG) 7.B Packet Pg. 66 7.C.b Packet Pg. 54 Attachment: TDC Grant 2018 - Item 7.b (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) 04/23/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.B Doc ID: 5403 Item Summary: Recommendation to approve six (6) Collier County Tourist Development Council Grant Applications for Beach Park Facilities for Fiscal Year 2019 in the total amount of 2,510,000 and to make the finding that the project expenditures promote tourism. Meeting Date: 04/23/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 04/17/2018 10:08 AM Submitted by: Title: Division Director - Tourism – Tourism Name: Jack Wert 04/17/2018 10:08 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 04/17/2018 10:09 AM Tourism Ed Caum Deputy Director Review Completed 04/17/2018 10:41 AM Tourism Jack Wert Director Completed 04/17/2018 11:23 AM County Manager's Office Tim Durham Executive Director Completed 04/18/2018 7:56 AM Tourist Development Council Jack Wert Meeting Pending 04/23/2018 9:00 AM 7.B Packet Pg. 67 7.C.b Packet Pg. 55 Attachment: TDC Grant 2018 - Item 7.b (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Barefoot Beach Preserve Park Boardwalk Improvements 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Department North Collier Regional Park 15000 Livingston Road Naples, Florida 34109 2. Contact Person, Title and Phone Number: Name: Barry Williams, Director Address: 15000 Livingston Road City: Naples; ST: FL; ZIP 34109 Phone: 239-252-4035 FAX: 252-530-6538 Other: 239-280-7035 3. Organization’s Chief Official and Title: Barry Williams, Director Collier County Parks and Recreation Department 4. Details of Project-Description and Location: Barefoot Beach Preserve is a 351-acre natural beach park with annual visitation more than 300,000 visitors. As assessment of the 20+ year boardwalk was completed in July 21, 2017 by Bridging Solutions. Recommended improvements include replacement of the dune walk termination ramps, replace all railings, installation of slip resistant strips on ramps, and replacement of the shower area. 5. Estimated project start date: November 2018 6. Estimated project duration: (see below for milestones). 7. Total TDC Tax Funds Requested: $300,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes () No (X) Collier County Tourist Development Council Category “A” Grant Application Page 2 7.B.1 Packet Pg. 68 7.C.b Packet Pg. 56 Attachment: TDC Grant 2018 - Item 7.b (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) Barefoot Beach Preserve Park Boardwalk Improvements PROJECT BUDGET PROJECT ELEMENT AMOUNT TDC Funds Requested $300,000 City/Taxing District Share $ N/A State of Florida Share $ N/A Federal Share $ N/A TOTAL PROJECT EXPENSES: Replace dune walk termination ramps $ 40,000 Replace all boardwalk railings $225,000 Installation of slip resistant strips on ramps $ 25,000 Shower area replacement $ 10,000 TOTAL $350,000 Milestones: Solicit for quotes 30 days after bid documents prepared Quotes due 30 days after solicitation Award Contract 60 days after quotes received Issue NTP 2 weeks after PO issued I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization’s Chief Official Date 7.B.1 Packet Pg. 69 7.C.b Packet Pg. 57 Attachment: TDC Grant 2018 - Item 7.b (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Barefoot Beach Preserve Park Roadway and Paved Parking Lots Repair, Seal, Restripe and Installation of Speed Bumps on Roadway 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Department North Collier Regional Park 15000 Livingston Road Naples, Florida 34109 2. Contact Person, Title and Phone Number: Name: Barry Williams, Director Address: 15000 Livingston Road City: Naples; ST: FL; ZIP 34109 Phone: 239-252-4035 FAX: 252-530-6538 Other: 239-280-7035 3. Organization’s Chief Official and Title: Barry Williams, Director Collier County Parks and Recreation Department 4. Details of Project-Description and Location: Barefoot Beach Preserve is a 351-acre natural beach park with annual visitation more than 300,000 visitors. The 2 lane-roadway within the park and 2 paved parking lots need to be re-sealed and re-striped to clearly delineate vehicular access and parking spaces for beach park visitors. Installation of speed bumps will help slow down traffic and protect the Threatened Gopher Tortoise. 5. Estimated project start date: November 2018 6. Estimated project duration: (see below for milestones). 7. Total TDC Tax Funds Requested: $350,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes () No (X) Collier County Tourist Development Council Category “A” Grant Application Page 2 7.B.2 Packet Pg. 70 7.C.b Packet Pg. 58 Attachment: TDC Grant 2018 - Item 7.b (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) Barefoot Beach Preserve Park Roadway and Paved Parking Lots Improvements PROJECT BUDGET PROJECT ELEMENT AMOUNT TDC Funds Requested $350,000 City/Taxing District Share $ N/A State of Florida Share $ N/A Federal Share $ N/A TOTAL PROJECT EXPENSES: Mobilization $40,000.00 Maintenance of Traffic $2,500.00 Remove and dispose of car stops $3,000.00 Clean, prep, and tack $15,000.00 Level existing potholes $12,000.00 Type S-111 Asphalt 2 parking lots and roadway 1” per FDOT specs $242,5000.00 Restripe/Directional Arrows/Thermoplasty $10,000.00 Replace car stops $7,000.00 Install speed bumps $10,000.00 Install new car stops $8,000.00 TOTAL $350,000 Milestones: Solicit for quotes 30 days after bid documents prepared Quotes due 30 days after solicitation Award Contract 60 days after quotes received Issue NTP 2 weeks after PO issued I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization’s Chief Official Date 7.B.2 Packet Pg. 71 7.C.b Packet Pg. 59 Attachment: TDC Grant 2018 - Item 7.b (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Clam Pass Beach Park Improvements 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Department North Collier Regional Park 15000 Livingston Road Naples, Florida 34109 2. Contact Person, Title and Phone Number: Name: Barry Williams, Director Address: 15000 Livingston Road City: Naples; ST: FL; ZIP 34109 Phone: 239-252-4035 FAX: 252-530-6538 Other: 239-280-7035 3. Organization’s Chief Official and Title: Barry Williams, Director Collier County Parks and Recreation Department 4. Details of Project-Description and Location: The Clam Pass Boardwalk Beach Park facility has been in existence since 1985. The beach consists of 35 acres of coastal habitat, white sandy beach, a tidal bay that serves as a breeding ground and nursery for marine life and shorebirds. A ¾ mile boardwalk to the beach takes visitors through a mangrove forest of red, white, and black mangroves. Annually, over 200,000 visitors walk or take advantage of a tram service to get to the beach. In 2016, the substructure of the boardwalk was repaired. Collier County Parks and Recreation would like to replace and upgrade, the handrail system, raise the kick board, and add additional posts to provide a service life of the top structure that is compatible with the remaining service life of the rest of the structure. In addition, complete assessment and repair of underneath of the concession area, replace ADA access of Boardwalk to the beach, and upgrade HVAC at concession. 5. Estimated project start date: October 2018 6. Estimated project duration: (see below for milestones). 7. Total TDC Tax Funds Requested: $1.1 million 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (X) 7.B.3 Packet Pg. 72 7.C.b Packet Pg. 60 Attachment: TDC Grant 2018 - Item 7.b (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) Collier County Tourist Development Council Category “A” Grant Application Page 2 Clam Pass Beach Park Improvements PROJECT BUDGET PROJECT ELEMENT AMOUNT TDC Funds Requested $1.1 million City/Taxing District Share $ N/A State of Florida Share $ N/A Federal Share $ N/A TOTAL PROJECT EXPENSES: Complete handrails $450,000 Assessment and repair of concession area and ADA access ramp $550,000 Upgrade HVAC at concession $100,000 Milestones: Solicit for quotes 30 days after bid documents prepared Quotes due 30 days after solicitation Award Contract 60 days after quotes received Issue NTP 2 weeks after PO issued I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization’s Chief Official Date 7.B.3 Packet Pg. 73 7.C.b Packet Pg. 61 Attachment: TDC Grant 2018 - Item 7.b (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Clam Pass Beach Park Parking Garage Design and Permitting 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Department North Collier Regional Park 15000 Livingston Road Naples, Florida 34109 2. Contact Person, Title and Phone Number: Name: Barry Williams, Director Address: 15000 Livingston Road City: Naples; ST: FL; ZIP 34109 Phone: 239-252-4035 FAX: 252-530-6538 Other: 239-280-7035 3. Organization’s Chief Official and Title: Barry Williams, Director Collier County Parks and Recreation Department 4. Details of Project-Description and Location: The Clam Pass Boardwalk Beach Park facility has been in existence since 1985. The beach consists of 35 acres of coastal habitat, white sandy beach, a tidal bay that serves as a breeding ground and nursery for marine life and shorebirds. A ¾ mile boardwalk to the beach takes visitors through a mangrove forest of red, white, and black mangroves. Annual visitation exceeds 200,000. Currently, the popular beach park can accommodate 198 vehicles in the ground level parking lot. To meet increasing demands for beach access parking available options should be considered at existing beach parking locations. A 3-story parking garage would increase visitor parking by 300+ parking spaces. 5. Estimated project start date: October 2018 6. Estimated project duration: (see below for milestones). 7. Total TDC Tax Funds Requested: $200,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (X) 7.B.4 Packet Pg. 74 7.C.b Packet Pg. 62 Attachment: TDC Grant 2018 - Item 7.b (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) Collier County Tourist Development Council Category “A” Grant Application Page 2 Clam Pass Beach Park Parking Garage Design and Permitting PROJECT BUDGET PROJECT ELEMENT AMOUNT TDC Funds Requested $200,000 City/Taxing District Share $ N/A State of Florida Share $ N/A Federal Share $ N/A TOTAL PROJECT EXPENSES: Design and Permitting $200,000 TOTAL $200,000 Milestones: Solicit for quotes 30 days after bid documents prepared Quotes due 30 days after solicitation Award Contract 60 days after quotes received Issue NTP 2 weeks after PO issued I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization’s Chief Official Date 7.B.4 Packet Pg. 75 7.C.b Packet Pg. 63 Attachment: TDC Grant 2018 - Item 7.b (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Tigertail Beach Park Playground Replacement 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Department North Collier Regional Park 15000 Livingston Road Naples, Florida 34109 2. Contact Person, Title and Phone Number: Name: Barry Williams, Director Address: 15000 Livingston Road City: Naples; ST: FL; ZIP 34109 Phone: 239-252-4035 FAX: 252-530-6538 Other: 239-280-7035 3. Organization’s Chief Official and Title: Barry Williams, Director Collier County Parks and Recreation Department 4. Details of Project-Description and Location: Tigertail Beach Park contains 32 acres of the world’s most important habitats for wintering and nesting shorebirds on the Gulf of Mexico. This unique beach park includes picnic tables with grills, education kiosk, wildlife viewing tower, full service café, beach rentals, and a children’s playground. The children’s playground in 25 years old (installed in 1993) and needs to be replaced. This beach park is particularly popular with families and the playground is a popular amenity. The current playground will be removed, the site prepped, and a new playground installed. 5. Estimated project start date: October 2018 6. Estimated project duration: (see below for milestones). 7. Total TDC Tax Funds Requested: $200,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (X) 7.B.5 Packet Pg. 76 7.C.b Packet Pg. 64 Attachment: TDC Grant 2018 - Item 7.b (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) Collier County Tourist Development Council Category “A” Grant Application Page 2 Tigertail Beach Park Playground Replacement PROJECT BUDGET PROJECT ELEMENT AMOUNT TDC Funds Requested $200,000 City/Taxing District Share $ N/A State of Florida Share $ N/A Federal Share $ N/A TOTAL PROJECT EXPENSES: Removal and disposal of existing playground $5,325 3 signed/sealed building code drawings $2,985 Permits $2,000 Playground elements/shading/curbing $180,440 Installation of new playground $9,250 TOTAL $200,000 Milestones: Solicit for quotes 30 days after bid documents prepared Quotes due 30 days after solicitation Award Contract 60 days after quotes received Issue NTP 2 weeks after PO issued I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization’s Chief Official Date 7.B.5 Packet Pg. 77 7.C.b Packet Pg. 65 Attachment: TDC Grant 2018 - Item 7.b (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Vanderbilt Beach Park Boardwalk Improvements to include ADA Accessible Viewing Platform 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Department North Collier Regional Park 15000 Livingston Road Naples, Florida 34109 2. Contact Person, Title and Phone Number: Name: Barry Williams, Director Address: 15000 Livingston Road City: Naples; ST: FL; ZIP 34109 Phone: 239-252-4035 FAX: 252-530-6538 Other: 239-280-7035 3. Organization’s Chief Official and Title: Barry Williams, Director Collier County Parks and Recreation Department 4. Details of Project-Description and Location: Vanderbilt Beach Park is a 5-acre beach park with annual visitation more than 350,000 visitors. An assessment of the current boardwalk at the beach entrance, including an on- site meeting with special needs visitors, made it clear that the boardwalk needed improvement to accommodate all visitors. Recommended improvements include widening the current boardwalk from 5’ to 10’ and extending and widening the north side platform to 16’ x 24’. 5. Estimated project start date: December 2018 6. Estimated project duration: (see below for milestones). 7. Total TDC Tax Funds Requested: $360,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes () No (X) Collier County Tourist Development Council Category “A” Grant Application Page 2 7.B.6 Packet Pg. 78 7.C.b Packet Pg. 66 Attachment: TDC Grant 2018 - Item 7.b (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) Barefoot Beach Preserve Park Boardwalk Improvements PROJECT BUDGET PROJECT ELEMENT AMOUNT TDC Funds Requested $360,000 City/Taxing District Share $ N/A State of Florida Share $ N/A Federal Share $ N/A TOTAL PROJECT EXPENSES: Design $ 20,000 Permitting $ 20,000 Construction $ 320,000 TOTAL $360,000 Milestones: Solicit for quotes 30 days after bid documents prepared Quotes due 30 days after solicitation Award Contract 60 days after quotes received Issue NTP 2 weeks after PO issued I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization’s Chief Official Date 7.B.6 Packet Pg. 79 7.C.b Packet Pg. 67 Attachment: TDC Grant 2018 - Item 7.b (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) 7.B.7 Packet Pg. 80 7.C.b Packet Pg. 68 Attachment: TDC Grant 2018 - Item 7.b (8691 : Category A Grant Application - Clam Pass 7.C.c Packet Pg. 69 Attachment: TDC WO request 16.d.11 3-28-17 (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) 7.C.c Packet Pg. 70 Attachment: TDC WO request 16.d.11 3-28-17 (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) 7.C.c Packet Pg. 71 Attachment: TDC WO request 16.d.11 3-28-17 (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) 7.C.c Packet Pg. 72 Attachment: TDC WO request 16.d.11 3-28-17 (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) 7.C.c Packet Pg. 73 Attachment: TDC WO request 16.d.11 3-28-17 (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) 7.C.c Packet Pg. 74 Attachment: TDC WO request 16.d.11 3-28-17 (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) 7.C.c Packet Pg. 75 Attachment: TDC WO request 16.d.11 3-28-17 (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) 7.C.c Packet Pg. 76 Attachment: TDC WO request 16.d.11 3-28-17 (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) 7.C.c Packet Pg. 77 Attachment: TDC WO request 16.d.11 3-28-17 (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) 7.C.c Packet Pg. 78 Attachment: TDC WO request 16.d.11 3-28-17 (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) 7.C.c Packet Pg. 79 Attachment: TDC WO request 16.d.11 3-28-17 (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) 7.C.c Packet Pg. 80 Attachment: TDC WO request 16.d.11 3-28-17 (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) 7.C.c Packet Pg. 81 Attachment: TDC WO request 16.d.11 3-28-17 (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) 7.C.d Packet Pg. 82 Attachment: TDC Grant 2015 - Item 7.i (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) 7.C.d Packet Pg. 83 Attachment: TDC Grant 2015 - Item 7.i (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) 7.C.d Packet Pg. 84 Attachment: TDC Grant 2015 - Item 7.i (8691 : Category A Grant Application - Clam Pass Boardwalk Replacement) 4747474747 464646464645454545454444444444 4343434343 4242424242 4141414141 4040404040 3939393939 37373737373636363636 35353535353434343434 3333333333 3232323232 3131313131 3030303030 2929292929 282828282827272727272626262626 2525252525 2424242424 2323232323 2222222222 2121212121 1919191919 1515151515 1414141414 1313131313 1212121212 1111111111 99999 88888 77777 66666 55555 444443333322222N E S W 0 60 120 240 SCALE IN FEET 2+50 CLAM PASS PARK PARKING LOT STATIONING CLAM PASS BOARDWALK CLAM PASS PARK BEACH FACILITY NESW0 60 120 240 SCALE IN FEET OUTER CLAM BAY OUTER CLAM BAY MATCH L I N E MATCHLINE 0+00 5+00 7+50 10+00 12+50 15+00 15+00 17+50 20+00 22+50 25+00 27+50 30+00 STATIONING ROUNDABOUT CLAM PASS BOARDWALK TURRELL, HALL & ASSOCIATES, INC. email: tuna@turrell-associates.com 3584 Exchange Ave. Suite B, Marine & Environmental Consulting Fax: (239) 643-6632 Phone: (239) 643-0166 Naples, Fl. 34104-3732 BOARDWALK DECKING REPLACMENTCOLLIER COUNTY CLAM BAY BOARDWALK 1 1 10-05-18 AS SHOWN AS SHOWN ID RANK NOTES 2 4 REPLACED START DATA LOCATED CORNER OF DECK 3 1 MILD I CHIP 4 1 MILD 1 UNFASTENED RIPPED BOARD 5 2 MODERATE 1 6 1 MILD 1 7 1 MILD 1 8 2 MODERATE 2 9 2 MODERATE 2 10 1 MILD 1 11 1 MILD 1 12 1 MILD 7 BOARDS 13 1 MILD 1 14 1 MILD 1 15 1 MILD 1 16 1 MILD 1 17 1 MILD 4 BOARDS 18 1 MILD 1 ID RANK NOTES 38 2 MODERATE 2 39 I MILD 2 40 1 MILD 1 41 2 MODERATE 3 BOARDS 42 2 MODERATE 2 BOARDS 43 2 MODERATE 2 44 I MILD 1 45 2 MODERATE 2 46 2 MODERATE 2 BOARDS 47 2 MODERATE 2 BOARDS NOTES: FIELD ASSESSMENT BY THA_______________ ID RANK NOTES 19 1 MILD 1 20 1 MILD 4 BOARDS 21 1 MILD 1 22 1 MILD 2 BOARDS 23 2 MODERATE 22 BOARDS 24 4 REPLACED 4 25 1 MILD 3 BOARDS 26 1 MILD 2 BOARDS 27 1 MILD 1 28 2 MODERATE 2 29 2 MODERATE 2 30 2 MODERATE 2 BOARDS 31 4 REPLACED 7 32 2 MODERATE 2 BOARDS 33 1 MILD 1 34 2 MODERATE 2 35 1 MILD 1 36 1 MILD 1 37 I MILD 1 7.C.e Packet Pg. 85 Attachment: INSPECTION REPORT 2019 - Clam Pass Boardwalk - 1746-BOARDWALK-CRACKED-PRO AERIAL (002) (8691 : Category A Grant 04/22/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 10.A Item Summary: Marketing Partner Reports Meeting Date: 04/22/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 04/17/2019 3:39 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 04/17/2019 3:39 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 04/17/2019 3:39 PM Tourism Jack Wert Director Completed 04/17/2019 4:57 PM County Manager's Office Sean Callahan Executive Director Completed 04/17/2019 5:08 PM County Attorney's Office Colleen Greene Attorney Review Completed 04/18/2019 9:10 AM Tourist Development Council Jack Wert Meeting Pending 04/22/2019 9:00 AM 10.A Packet Pg. 86 Marketing Partner Reports April, 2019 10.A.1 Packet Pg. 87 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) RESEARCH REPORT Klages Research & Research Data Services, Inc. 10.A.1 Packet Pg. 88 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 04.17.19 3 Economic Indicators 10.A.1 Packet Pg. 89 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 04.17.19 4 Collier Direct Leisure and Hospitality Employment (Calendar Year)* Jan.Feb.Mar.Apr.May Jun.Jul.Aug.Sep.Oct.Nov.Dec. 2015 27,700 28,400 28,600 27,900 26,300 24,800 23,800 23,800 24,000 25,600 27,900 28,700 2016 29,000 29,700 29,700 29,000 27,500 25,900 25,000 24,800 24,800 26,300 28,500 29,300 2017 30,300 30,700 31,100 30,400 28,700 27,000 25,800 25,900 23,400 26,700 29,200 30,300 2018 30,700 31,600 31,700 30,500 29,100 27,500 26,600 26,500 26,300 27,500 29,500 30,700 2019 31,800 32,300 22,000 24,000 26,000 28,000 30,000 32,000 34,000 MonthlyDirect Leisure and Hospitality Employment* SOURCE: Florida Department of Economic Opportunity, Labor Market Information, Current Employment Statistic Program (CES), Collier County Leisure and Hospitality Sector. (May 2017 through December 2018 employment projections revised as of March 11, 2019 reporting.) 2015 2016 2017 2018 2019 10.A.1 Packet Pg. 90 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 04.17.19 5 Year to Date 2019 January – March Collier Visitor Profile 10.A.1 Packet Pg. 91 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 04.17.19 6 Collier Tourism Metrics YTD 2019 (January –March) Number of Visitors Room Nights Economic Impact •645,400 •+3.9%∆ •782,400 •+5.1%∆ •$855,272,300 •+6.1%∆ 10.A.1 Packet Pg. 92 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 04.17.19 7 Visitor Origins YTD 2019 (January –March) # of Visitors 2019 ∆ % Florida 157,580 +4.1 Southeast 41,367 -1.3 Northeast 183,341 +5.6 Midwest 124,629 +1.8 Canada 20,306 +34.6 Europe 88,315 -0.1 Other 29,862 +6.2 Total 645,400 +3.9 10.A.1 Packet Pg. 93 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 04.17.19 8 RDS Occupancy/ADR YTD 2019 (January –March) Occupancy ADR 2018 2019 % ∆2018 2019 % ∆ January 83.4%79.4%-4.8%$248.3 $259.1 +4.3% February 93.6%91.8%-1.9%$367.7 $381.4 +3.7% March 91.1%91.6%+0.5%$372.0 $359.9 -3.3% Q1 89.4%87.6%-2.0%$329.3 $333.5 +1.3% 10.A.1 Packet Pg. 94 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 04.17.19 9 March 2019 Collier Visitor Profile 10.A.1 Packet Pg. 95 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 04.17.19 10 Visitor Metrics This March, some 243,100 visitors stayed in Collier’s commercial lodgings (+4.2%).* Their visits contributed an estimated $369,276,400 of economic impact to the County (+5.8%). Key performance metrics are as follows: Collier March 2019 March 2018 2019**%∆ Occupancy 91.1%91.6%+0.5 ADR $372.0 $359.9 -3.3 RevPAR $338.9 $329.7 -2.7 *Available records suggest that approximately 15 lodging units remained closed in March 2019 (March 2018: 660). Additionally, approximately 113 new units were added to Collier’s rental pool since last March. ** Based on units available to be rented. 10.A.1 Packet Pg. 96 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 04.17.19 11 Visitor Metrics Collier’s March visitation originates from the following primary market segments: Collier March 2019 March Visitation 2019 Visitor #∆% Florida 55,183 +10.0 Southeast 14,100 -2.5 Northeast 69,770 +2.4 Midwest 52,996 +7.1 Canada 6,807 +45.9 Europe 34,277 -8.2 Other 9,967 +9.5 Total 243,100 +4.2 10.A.1 Packet Pg. 97 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 04.17.19 12 Visitor Metrics Compared to last March, 37.9%of Collier lodging managers report their three month forward reservations levels as “up.” Collier March 2019 % of Properties (March) Reporting Reservations 2018 2019 Up 51.7%37.9% The Same 37.9 41.4 Down 10.3 20.7 10.A.1 Packet Pg. 98 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 04.17.19 13 Transportation This March, seven out of ten of the destination’s visitor parties flew (2018: 76.8%; 2019: 76.3%). A majority of these (63.1%) deplaned at RSW, with Miami capturing some 11.3%of deplanements. Collier March 2019 10.A.1 Packet Pg. 99 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 04.17.19 14 Party Size/LOS This March, visitor party size averaged 2.7 travelers who stayed for 3.3 nights in the Naples, Marco Island, Everglades area (March 2018: 2.9 people; 3.4 nights). Collier March 2019 10.A.1 Packet Pg. 100 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 04.17.19 15 Information Fully 93.7% consult the web for trip information, with some 95.4% making bookings for their trip online. Collier March 2019 10.A.1 Packet Pg. 101 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 04.17.19 16 Satisfaction/Demographics The majority (96.3%) are satisfied with their Collier stay, with 92.7% planning a future trip to the area. The typical March visitor is 52.9 years of age. Collier March 2019 10.A.1 Packet Pg. 102 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 04.17.19 17 Visitation/Economic Impacts of Tourism Collier March 2019 Visitors 2019 243,100 2018 233,300 Room Nights 2019 284,000 2018 265,500 Economic Impact 2019 $369,276,400 2018 $348,873,000 %∆ +4.2 %∆ +7.0 - March %∆ +5.8 * Available records suggest that approximately 15 lodging units remained closed in March 2019 (March 2018: 660). Additionally, approximately 113 new units were added to Collier’s rental pool since last March. 10.A.1 Packet Pg. 103 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 04.17.19 18 Occupancy/Room Rates Collier March 2019 Occupancy 91.1%91.6%+0.5 ADR $372.0 $359.9 -3.3 RevPAR $338.9 $329.7 -2.7 2018 2019*% ∆ * Available records suggest that approximately 15 lodging units remained closed in March 2019 (March 2018: 660). Additionally, approximately 113 new units were added to Collier’s rental pool since last March. Based on units available to be rented. 10.A.1 Packet Pg. 104 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 04.17.19 19 First Time Visitors (% Yes) Collier March 2019 4.3 3.6 38.3 38.2 42.6%41.8% 0 10 20 30 40 50 2018 2019 % New Market Share Gain from FL 10.A.1 Packet Pg. 105 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 04.17.19 20 Airports of Deplanement (Top Four) Collier March 2019 60.5 14.3 7.9 9.2 63.1 11.3 8.5 7.8 0 10 20 30 40 50 60 70 RSW Miami Ft. Lauderdale Orlando/Sanford % 2018 2019 % of Visitors Who Fly 2018 76.8% 2019 76.3% 10.A.1 Packet Pg. 106 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 04.17.19 21 Visitor Perceptions Collier March 2019 •95.3%Satisfaction 96.3% •88.9%Would Recommend 91.3% •27.2%More Expensive 22.8% •91.5%Plan to Return 92.7% 2018 2019 10.A.1 Packet Pg. 107 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 04.17.19 22 Average Age/Median Income Collier March 2019 •52.6 Average Age (years)52.9 •$177,932 Median HH Income $179,814 2018 2019 10.A.1 Packet Pg. 108 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 04.17.19 23 Collier Comp Set Occupancy ADR RevPAR 2019 % ∆2019 % ∆2019 % ∆ Naples MSA 76.1%-2.9 $310.30 +0.6 $236.14 -2.4 Naples Upscale 81.3%-2.5 $395.20 +0.2 $321.43 -2.3 Miami-Hialeah 81.3%-3.2 $247.18 +1.0 $200.84 -2.2 Florida Keys 82.4%-1.6 $316.04 +4.6 $260.54 +2.9 Ft. Myers 80.7%-3.2 $186.79 -1.8 $150.67 -4.9 Sarasota-Bradenton 74.1%-1.4 $159.24 -4.1 $117.97 -5.5 Clearwater 76.5%+2.9 $158.10 +5.1 $121.02 +8.2 St. Petersburg 76.2%+5.0 $157.03 +1.4 $119.70 +6.5 Palm Beach County 81.2%-0.4 $246.29 +1.5 $199.92 +1.1 Ft. Lauderdale 81.9%-1.0 $184.47 -3.0 $151.09 -4.0 Florida 76.1%-0.5 $164.49 +1.0 $125.10 +0.5 SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2019 (January –February) 10.A.1 Packet Pg. 109 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 04.17.19 24 Collier Comp Set –Occupancy (%) SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2019 (January –February) Trans % ∆18-19 Grp % ∆18-19 Total Naples MSA 40.3%-9.4 35.7%+5.7 76.1% Miami-Hialeah 55.7%-2.8 20.9%-4.5 81.3% Florida Keys 69.6%-1.4 12.3%-2.5 82.4% Ft. Myers 59.9%-4.0 19.0%-3.1 80.7% Sarasota-Bradenton 56.6%+0.6 16.5%-7.2 74.1% Clearwater 46.5%-0.2 30.1%+8.2 76.5% St. Petersburg 51.4%+4.6 23.4%+7.0 76.2% Palm Beach County 54.5%-0.4 25.4%-0.8 81.2% Ft. Lauderdale 57.0%+0.9 20.5%-0.7 81.9% 10.A.1 Packet Pg. 110 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 04.17.19 25 Collier Comp Set –ADR ($) Trans % ∆18-19 Grp % ∆18-19 Total Naples MSA $340.38 +0.1 $276.84 +3.4 $310.30 Miami-Hialeah $255.73 -0.5 $254.34 +5.7 $247.18 Florida Keys $320.29 +5.0 $297.58 +1.9 $316.04 Ft. Myers $193.04 -1.8 $175.37 -0.2 $186.79 Sarasota-Bradenton $164.87 -5.4 $146.02 +0.7 $159.24 Clearwater $163.51 +6.0 $149.74 +4.1 $158.10 St. Petersburg $158.04 -0.7 $158.71 +5.9 $157.03 Palm Beach County $257.66 +0.7 $229.48 +3.9 $246.29 Ft. Lauderdale $179.27 -4.9 $210.54 -0.3 $184.47 SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2019 (January –February) 10.A.1 Packet Pg. 111 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 04.17.19 26 Collier Comp Set February 2019 Occupancy ADR RevPAR 2019 % ∆2019 % ∆2019 % ∆ Naples MSA 83.7%-2.5 $334.51 -0.0 $279.84 -2.5 Naples Upscale 86.7%-3.5 $426.28 +0.6 $369.43 -2.9 Miami-Hialeah 84.3%-3.1 $260.89 +0.7 $219.87 -2.4 Florida Keys 87.9%+1.0 $344.81 +3.4 $303.24 +4.5 Ft. Myers 86.1%-2.4 $213.46 -1.4 $183.83 -3.7 Sarasota-Bradenton 82.7%+0.7 $180.61 -4.3 $149.38 -3.6 Clearwater 85.9%+1.8 $176.31 +6.4 $151.50 +8.3 St. Petersburg 86.1%+6.2 $171.97 +2.2 $148.06 +8.4 Palm Beach County 85.6%-0.2 $267.59 +1.2 $228.97 +1.0 Ft. Lauderdale 86.1%-0.9 $194.27 -3.3 $167.25 -4.1 Florida 81.1%-0.1 $174.52 +1.7 $141.50 +1.7 SOURCE: SMITH TRAVEL RESEARCH, INC. 10.A.1 Packet Pg. 112 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 04.17.19 27 Collier Comp Set –Occupancy (%) February 2019 SOURCE: SMITH TRAVEL RESEARCH, INC. Trans % ∆18-19 Grp % ∆18-19 Total Naples MSA 47.6%-8.4 35.9%+6.8 83.7% Miami-Hialeah 58.4%-1.5 21.3%-7.2 84.3% Florida Keys 75.2%+2.5 12.2%-7.3 87.9% Ft. Myers 67.0%-4.6 17.0%+2.8 86.1% Sarasota-Bradenton 67.1%+3.7 14.5%-9.7 82.7% Clearwater 52.3%-5.2 33.6%+15.0 85.9% St. Petersburg 58.6%+1.7 25.4%+16.4 86.1% Palm Beach County 60.0%+1.1 24.2%-3.2 85.6% Ft. Lauderdale 61.6%+1.3 19.9%-2.6 86.1% 10.A.1 Packet Pg. 113 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 04.17.19 28 Collier Comp Set –ADR ($) February 2019 Trans % ∆18-19 Grp % ∆18-19 Total Naples MSA $360.47 -1.4 $300.57 +4.4 $334.51 Miami-Hialeah $269.69 -1.8 $268.02 +8.2 $260.89 Florida Keys $349.79 +3.1 $320.55 +4.7 $334.81 Ft. Myers $221.10 -1.2 $197.29 +1.0 $213.46 Sarasota-Bradenton $185.38 -5.3 $166.99 -0.5 $180.61 Clearwater $186.46 +8.6 $160.55 +3.9 $176.31 St. Petersburg $177.26 +2.9 $165.37 +1.5 $171.97 Palm Beach County $279.00 +0.5 $249.42 +2.5 $267.59 Ft. Lauderdale $190.30 -5.2 $221.45 +0.5 $194.27 SOURCE: SMITH TRAVEL RESEARCH, INC. 10.A.1 Packet Pg. 114 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) ADVERTISING REPORT Paradise Advertising & Marketing, Inc. 10.A.1 Packet Pg. 115 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Collier County Fiscal Year to Date Visitation + Media April 2019 10.A.1 Packet Pg. 116 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Agenda •Methodology •Visitation During Campaign •Lift Setup •Paid Media Results 10.A.1 Packet Pg. 117 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Methodology 10.A.1 Packet Pg. 118 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Panel/GPS methodology 120+ mm monthly active users Location data from 2,000+ Apps via SDK 8 -20+ mm daily active users Devices chosen for appropriate location resolution Marketer panel Panel of exposed and not exposed, utilizing dynamic control group methodology Panel based on: •GPS resolution •Home geographic locations •Demographics Arrival Lift TMStay Lift TMNot Exposed to ads Exposed to ads 10.A.1 Packet Pg. 119 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Arrival Definition •Arrival zone is defined as Collier County, Florida •Any arrival reported must satisfy these five criteria: •Device user traveled more than 50 miles from their home destination. •Device user arrives within the arrival zone. •Device user spends at least two hours in Collier County. •Device user must return home. •Device must not arrive frequently in destination. •Only devices that spend the longest share of their trip time in Collier County are counted as Primary Arrivals. 10.A.1 Packet Pg. 120 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Visitation Profile –Oct ’18 –Mar ‘19 10.A.1 Packet Pg. 121 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Collier County FYTD Visitation Profile –Domestic Only Date Range: Oct 1, 2018 –March 19, 2018. Top Origin DMAs –Overnight Only Total Observed Trips 54,847 Day Trips Avg. Length of StayOvernight Trips 37.4%62.6%2 days, 3 hrs Inter-state Trips Intra-state Trips DMA Share of Trips New York 9.9% Chicago 9.1% Boston 5.5% Detroit 5.4% Minneapolis 4.2% Philadelphia 4.0% Cleveland 3.5% Washington, DC 3.3% Atlanta 2.9% Indianapolis 2.6% 64.2% 22 Hours35.8% 4 Days, 7 Hours 10.A.1 Packet Pg. 122 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Top Days for Longer Lengths of Stay Date Range: Oct 1, 2018 –March 10, 2018. 0.00% 0.20% 0.40% 0.60% 0.80% 1.00% 1.20% 1.40% 1.60% 1.80% 2.00% 10/1/18 11/1/18 12/1/18 1/1/19 2/1/19 3/1/19 Share of Arrivals 10.A.1 Packet Pg. 123 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Length of Stay (Top States) for Out-of-State Visitors State Share of Visits Length of Stay Illinois 10.47%4 Days 12 Hours Ohio 9.30%4 Days 14 Hours Michigan 8.28%4 Days 20 Hours New York 7.00%4 Days 12 Hours New Jersey 5.57%4 Days 5 Hours Massachusetts 5.40%4 Days 11 Hours Pennsylvania 5.33%4 Days 8 Hours Minnesota 4.30%4 Days 11 Hours Indiana 4.22%4 Days 20 Hours Georgia 3.84%2 Days 23 Hours Date Range: Oct 1 , 2018 –March 19, 2018. 10.A.1 Packet Pg. 124 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 43.4%41.0%38.1%35.5%39.5%41.1%40.2%51.9%62.1% 36.4% 56.6%59.0%61.9%64.5%60.5%58.9%59.8%48.1%37.9% 63.6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Length of Stay Composition (Share of Overnight Trips) 1-3 nights 4+ Nights Length of Stay Composition –Top 10 Out of State DMAs –Overnight Only Date Range: Oct 1, 2018 –March 19, 2018. 10.A.1 Packet Pg. 125 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Visitation Profile –Lifetime 10.A.1 Packet Pg. 126 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 41.8%42.2%35.5%32.8%35.9%33.1%25.1%33.7%31.0%31.5%32.2%35.6%39.5%40.7%35.8%35.0%37.9%37.6%38.9% 43.6% 31.9% 32.2%29.7%32.8% 25.3% 22.9% 29.6%39.0%38.5%36.3%36.9%39.0%32.0% 31.2%30.2%30.2%27.1%26.2% 14.5% 25.9%32.3%37.5%31.2%41.6% 52.0% 36.7%29.9%30.0%31.5%27.5%21.5%27.2%33.0%34.8%31.9%35.3%34.9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Day Trip 1-2 nights 3+ Nights Length of Stay Composition –By Month (All Visitors) Date Range: Sep 1, 2017 –March 19, 2018. 10.A.1 Packet Pg. 127 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Length of Stay Composition –By Month (All Visitors) Date Range: Sep 1, 2017 –March 19, 2018. Volume is based on a sample only. Panel fluctuations may influence volume. 2,410 4,441 4,362 4,124 3,043 3,006 3,040 2,714 3,142 2,682 2,928 2,617 2,941 3,243 3,899 3,858 3,588 3,615 2,294 2,513 3,363 3,956 3,726 2,780 2,300 2,776 2,382 3,952 3,276 3,306 2,713 2,903 2,551 3,401 3,323 2,856 2,607 1,547 838 2,726 3,961 4,716 2,646 3,784 6,295 2,957 3,027 2,556 2,863 2,021 1,599 2,167 3,602 3,832 3,016 3,390 2,058 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 Day trips 1-2 Nights 3+ Nights 10.A.1 Packet Pg. 128 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) When Illinois and Ohio Travel (overnight only) 0.0% 0.2% 0.4% 0.6% 0.8% 1.0% 1.2% Illinois Ohio Year -End Holidays Pre-Thanksgiving Travel Date Range: Sep 1, 2017 –March 19, 2018. 10.A.1 Packet Pg. 129 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Points of Interest 10.A.1 Packet Pg. 130 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) POI Trips by Origin State -Share of Total Trips (overnight) 33.8% 14.9%10.4%9.1%4.4%4.2%4.0%3.5%3.3%3.0% 0.0% 10.0% 20.0% 30.0% 40.0% Southwest Florida International Airport Marco Island Naples Fifth Avenue South Vanderbilt Beach Big Cypress Preserve Naples Beach 3rd Street South JW Marriott Punta Gorda Airport Everglades National Park Share of Ohio Trips 30.8% 17.0% 10.5%8.0%5.0%4.7%4.3%4.3%3.3%2.8% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% Southwest Florida International Airport Marco Island Naples Fifth Avenue South Vanderbilt Beach 3rd Street South Big Cypress Preserve Naples Beach JW Marriott Punta Gorda Airport Fort Lauderdale Airport Share of Illinois Trips Date Range: Sep 1, 2017 –March 19, 2018. 10.A.1 Packet Pg. 131 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Top POIs –by overall trip share, FYTD 24% 21% 13% 8% 6%5%4%3%3%3%3%3%2%1%1%1%1%0%0%0%0% 0% 5% 10% 15% 20% 25% Date Range: Oct 1, 2018 –March 19, 2018. Existing POI New POI 10.A.1 Packet Pg. 132 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Time Spent by POI 0 10 20 30 40 50 60 70 80 90 100 Golisano Children's Museum East Naples Community Park Naples Pier + Beach Corkscrew Swamp Sanctuary Napples Botanical Garden The Ritz Carlton Clam Pass Beach Miami Airport Punta Gorda Airport Naples Beach JW Marriott Fort Lauderdale Airport Everglades City 3rd Street South Everglades National Park Vanderbilt Beach Immokalee Naples Fifth Avenue South Marco Island Southwest Florida International Airport Big Cypress Preserve Allocation of Time in Collier County Avg in POI (Hrs)Rest of Time in Dest (Hrs) Date Range: Oct 1, 2018 –March 19, 2018. 10.A.1 Packet Pg. 133 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Fly Markets into Naples DMAs %of Trips LoS in Collier Co New York 10.6%4 Days 10 Hours Chicago 9.4%4 Days 13 Hours Detroit 5.8%4 Days 13 Hours Boston 5.8%4 Days 21 Hours Minneapolis/Saint Paul 5.0%4 Days 12 Hours Philadelphia 4.3%4 Days 10 Hours Washington Dc 3.5%4 Days 7 Hours Cleveland 3.5%4 Days 4 Hours Indianapolis 2.7%4 Days 17 Hours Columbus 2.5%4 Days 14 Hours TOP ORIGIN DMAS TO AIRPORTS Collier Co is the primary destination. 17,729 trips observed since October 1, 2018 Dates: 8/1/2018 –12/25/2018 Date Range: Oct 1, 2018 –Mar 19, 2019. Naples Primary only. Total Visits Primary 17,729 Avg. Length of Stay In Naples 4 Days, 10 Hours 79.1% 10.4% Air Share (Trips) Southwest Florida International Airport Fort Lauderdale Airport Punta Gorda Airport Miami Airport 10.A.1 Packet Pg. 134 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Peak Air Travel Days (Overnight Only) 12/26 1/24 2/14 3/9 Date Range: Oct 1, 2018 –Mar 19, 2018. 3/7 10.A.1 Packet Pg. 135 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Methodology Lift Study Setup Exposed Group 10/1/2018 –3/18/19 Control Group 10/1/2018 –3/18/19 10.A.1 Packet Pg. 136 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Objective Home: New York, NY Travel: Naples, FL To observe a control group that are not exposed to digital media from Naples and compare the efficiency of users who are arriving from the control group to an exposed user base, then computing the incremental lift from advertising. Home: New York, NY Travel: Naples, FL 10.A.1 Packet Pg. 137 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Arrivalist has employed All-Touch Attribution for this Analysis Home: New York, NY Travel: Naples, FL Jan 20Sept 16 Oct 19Aug 5 Both Travel Ad 1 and Travel Ad 2 are given the arrival credit since they were part of a successful media sequence Travel Ad 1 Travel Ad 2 10.A.1 Packet Pg. 138 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) User B 1)User A and User B are alike 2)They both live in New York, NY 3)They have data for the same time period 4)They have similar attributes 5)They both can be measured for exposure 6)Difference: User A has seen the travel ads User A Control Groups 10.A.1 Packet Pg. 139 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Arrivalist has employed All-Touch Attribution for this Analysis Home: New York, NY Travel: Naples, FL Jan 20Sep 16 Oct 19Aug 5 Travel Ad 1 Travel Ad 2 Home: New York, NY Travel: Naples, FL Jan 20Aug 5 a b c a c e f g g 10.A.1 Packet Pg. 140 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) How are target and control groups formed? A sub-panel of users that have been observed for at least six months by Arrivalist. The sub-panel is geographically balanced to represent the US population based on the US Census. 10.A.1 Packet Pg. 141 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Target groups They may have been exposed to additional campaigns from the same brand tracked by Arrivalist, or they may have been exposed to placements not tracked by Arrivalist, such as offline billboards. Target group users have been exposed to the client’s brand in a digital environment as observed by Arrivalist. To be in a distinct target group, the user must have been exposed, at a minimum, to the campaign or source selected within a specified date range. This could include paid digital ads that accept Arrivalist pixels or owned media placements that carry Arrivalist pixels. 10.A.1 Packet Pg. 142 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Control groups Control groups are formed based on a composite that includes: Control group users have not been exposed to the client’s brand in digital environments as observed by Arrivalist within the last two years. This includes both paid and owned media. Temporal qualities. Geography down to the DMA level. If a client targets users in St. Louis, MO, the control group will form based on users in St. Louis, MO. Behavior including the types of website and apps used. Data points provided by our data partners. Each captures user data slightly differently, so Arrivalist does not report back on demography at this time. Ability to be tracked by Arrivalist. 10.A.1 Packet Pg. 143 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Results Lift Study Exposed Group 10/1/2018 –3/18/19 Control Group 10/1/2018 –3/18/19 10.A.1 Packet Pg. 144 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Where Impressions Served Ad Targeting DMA Share of Exposure s Share of Arrivals Atlanta 11.0%2.6% New York 10.8%10.4% Detroit 8.8%2.8% Minneapolis 7.8%2.5% Chicago 5.0%7.5% Saint Louis 4.4%1.1% Cleveland 4.3%2.1% Indianapolis 4.1%0.4% Philadelphia 3.9%3.3% Boston 3.3%5.3%Date Range: Jan 1, 2018 –Dec 31, 2018 10.A.1 Packet Pg. 145 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Impressions vs Arrivals over Time Date Range: Jan 1, 2018 –Dec 31, 2018 0% 5% 10% 15% 20% 25% 30% 35% Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Monthly Share, FYTD Share of Exposures Share of Arrivals 10.A.1 Packet Pg. 146 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Day of Arrival –media exposed arrivals exceed control group arrivals on Sundays, Mondays, and Thursdays (typically lower occupancy days) Indicates strategic media efforts 10.A.1 Packet Pg. 147 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Arrival Lift ™ –Red Tide Management effectively drives one incremental visitor for every four reached by the campaign. Control Group 30.9% 10/1/2018 –3/31/2019. The Arrival Lift is based on actual arrival rates that go out several decimal figures. Target Group 3.085 unexposed arrivals/ 10,000 unique users 4.037 exposed arrivals/ 10,000 unique users 10.A.1 Packet Pg. 148 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Stay Lift ™ –Red Tide Management effectively drives 15 incremental hours of stay per exposed arrival in Collier County. Control Group + 15 Hours Target Group Avg LOS in BC Avg LOS in BC 2 Days, 15 Hours 3 Days, 6 Hours 10/1/2018 –3/31/2019. 10.A.1 Packet Pg. 149 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Time to Arrival in Collier County: To date, 44.1% of paid media-attributed arrivals have occurred more than six months from first exposure Lifetime: arrivals through 3/18/19 10.A.1 Packet Pg. 150 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Questions 10.A.1 Packet Pg. 151 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) National Public Relations Update TDC Meeting Services conducted from March 1-31, 2019 April 22, 2019 10.A.1 Packet Pg. 152 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Media Highlights LHG PR EFFORTS – March 1-31, 2019 Media Impressions: 30,555,490 Media Value: $213,903 10.A.1 Packet Pg. 153 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Media Highlights Forbes Media Impressions: 29,789,885 Media Value: $198,593 Media Outreach 10.A.1 Packet Pg. 154 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Media Highlights Sunny Sweet Days Media Impressions: 153,121 Media Value: $3,062 Media Visit 10.A.1 Packet Pg. 155 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Media Highlights Sunny Sweet Days Media Impressions: 153,121 Media Value: $3,062 Media Visit 10.A.1 Packet Pg. 156 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Media Highlights Sunny Sweet Days Media Impressions: 153,121 Media Value: $3,062 Media Visit 10.A.1 Packet Pg. 157 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Media Highlights Sunny Sweet Days Media Impressions: 153,121 Media Value: $3,062 Media Visit 10.A.1 Packet Pg. 158 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Media Highlights Sunny Sweet Days Media Impressions: 153,121 Media Value: $3,062 Media Visit 10.A.1 Packet Pg. 159 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Projects/Media Visits MARCH NEWSLETTER •LHG compiled and distributed March Newsletter on 4/1 BROADCAST TRIP GIVEAWAY OPP: LIVE! WITH KELLY & RYAN •Client approved $1,000 placement fee •Naples Grande Hotel expressed interest PR 101 •C. Topkin traveling to destination to present •Seminar planned for morning of May 9 •C. Topkin to travel down on May 8, available to meet with PR team 10.A.1 Packet Pg. 160 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Media Outreach/Written Materials TRAVEL WEEKLY •LHG submitted information on Family-Friendly National Park Tours at Everglades National Park. SANTA MONICA OBSERVER •LHG submitted information on Everglades National Park. FAMILY VACATION CRITIC •LHG compiled information for “Stargazing Packages/Tours” pitch. •LHG compiled information for “Best Places for Horse-loving Kids” pitch. VISIT FLORIDA •LHG compiled information on destination for LGBT and Honeymoons related pitches. 10.A.1 Packet Pg. 161 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Media Visits •EASTERN FLY-FISHING MAGAZINE, RUSTY CHINNIS – APRIL 18-19 •Writer on assignment for feature on Ten Thousand Islands •Hosting at River Wilderness Waterfront Villas and providing meal stipend •JAMIE MILNE, EVERYTHING DELISH – APRIL 26-MAY 2 •156,000 Instagram Followers + Blog •LHG confirmed meals at Timeless, Campiello, The Continental and The Local •SAMANTHA GARBARINI, WESTCHESTER MAGAZINE –JUNE 7-9 •Outlet interested in sending writer to destination •LHG seeking accommodations for two nights •ANN LIGUORI, INFLUENTIAL GOLF JOURNALIST AND PERSONALITY •Golf correspondent for Hamptons Magazine, Hosts radio show ‘Sports Innerview with Ann Liguori,’ which airs in NY, Philadelphia Saturday mornings •Targeting November visit with LPGA 10.A.1 Packet Pg. 162 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Paradise Advertising Digital & Social Media 10.A.1 Packet Pg. 163 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 10.A.1 Packet Pg. 164 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 10.A.1 Packet Pg. 165 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 10.A.1 Packet Pg. 166 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 10.A.1 Packet Pg. 167 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) TOURIST TAX COLLECTIONS Collier County Tax Collector 10.A.1 Packet Pg. 168 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 10.A.1 Packet Pg. 169 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 10.A.1 Packet Pg. 170 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 10.A.1 Packet Pg. 171 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) PARADISECOAST.COM MONTHLY REPORTING March 2019 10.A.1 Packet Pg. 172 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) EXECUTIVE SUMMARY The website had 137,640 visits in March, up 4% MoM and 17% YoY. The strongest driver by far was organic traffic (+102% YoY). Engagement was also strong, with time on site climbing 3% YoY and the overall bounce rate falling/improving 9% YoY. Personalized content yet again had a strong performance; in Q1, visitors who were served targeted content had 825% longer time on site. All SITs improved YoY, with deals pageviews seeing the biggest jump (+215%). Year to date, site visits are tracking 40% higher than this time last year. 10.A.1 Packet Pg. 173 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) TOTAL SITE TRAFFIC, PAGEVIEWS & ENGAGEMENT Performance (YOY) o Total Visits: 137,640 17% o Total Unique Visitors: 117,057 28% o Total Pageviews: 247,392 28% o Average Time on Site: 1.37 min 3% o Overall Bounce Rate (BR): 63.5% 9% 10.A.1 Packet Pg. 174 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) SIGNALS OF INTENT TO TRAVEL (SITS) o Guide Orders: 747 13% o E-Guide Views: 302 48% o E-Newsletter Sign Ups: 277 99% o Hotel Listing Views: 4,118 75.5% o Deals Page Views: 3,005 215% Goal Completions (YOY) 10.A.1 Packet Pg. 175 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) BOOK DIRECT PERFORMANCE o BookDirect Widget Searches: 1,043 2,347 o BookDirect Click-Throughs (Referrals): 625 674 o Average Time Spent on Results Page (All Devices): 5.9 min 3.7 min o Bounce Rate (BR): 50% 28% o Search-to-Referral Ratio Overall 60% 60% Desktop 217.5% 111% Mobile 22% 29% NOTE: Click-throughs can happen without widget searches; users can click directly on the “BOOK NOW” button on hotel listings Activity & Engagement (YOY)MAR 2019 MAR 2018 10.A.1 Packet Pg. 176 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) MOBILE, TOP PAGES & GEO MARKETS o Mobile Traffic: 77% of total traffic (including tablets) o Most Viewed Pages: (1) Homepage, (2) Beaches landing page, (3) Events landing page, (4) Romance landing page, (5) St. Patrick’s Day Parade on Fifth event profile page o Top State Markets: Florida, Georgia, Ohio, Michigan, Illinois o Top City Markets:Naples-Ft. Myers, Atlanta, Tampa-St. Pete, Miami, NYC o International Microsites (YOY Comparison): •GERMANY: Visits (1,378) up 148%, time on site down 4%, BR nearly static •BRAZIL: Visits (729) down 84%, time on site up 156%, BR down 36% 10.A.1 Packet Pg. 177 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) ORGANIC TRAFFIC o Organic was the largest source of traffic in March, making up 59% of all traffic and driving 80,796 visits o Compared to 39,973 visits in March 2018, organic traffic was up 102% YOY o The organic bounce rate was 52.7%, significantly lower than the site’s overall BR of 63.5% 10.A.1 Packet Pg. 178 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) PERSONALIZED CONTENT Q1 Performance Visitors who saw personalized content had significantly better engagement by all measures, especially those who viewed homepage content. 825%increase in time on site 142%increase in number of pages per visit 42%decrease in bounce rate 10.A.1 Packet Pg. 179 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) o Total Impressions:48,800 o Total Clicks: 1,900 o CTR: 3.32% PERSONALIZED CONTENT March Activity 10.A.1 Packet Pg. 180 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) o Local Market (Naples) o Impressions: 1,705 o CTR: 1.64% o Drive Market (FL, GA, SC) o Impressions: 3,236 o CTR: 2.47% o Fly Market (NE General) o Impressions: 1,388 o CTR: 2.67% PERSONALIZED CONTENT 10.A.1 Packet Pg. 181 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) o Fly Market (NYC) o Impressions: 980 o CTR:2.96% o Fly Market (Midwest General) o Impressions: 2,622 o CTR: 1.49% o Fly Market (Chicago) o Impressions: 580 o CTR: 3.62% PERSONALIZED CONTENT 10.A.1 Packet Pg. 182 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) o International –Germany o Impressions: 97 o CTR: 18.56% o International –Brazil o Impressions: 59 o CTR: 10.17% PERSONALIZED CONTENT o International –UK o Impressions: 369 o CTR: 2.98% 10.A.1 Packet Pg. 183 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) PERSONALIZED CONTENT Pages Per Visit o Didn’t see PC: 1.2 o Saw PC: 2.9 63% o Clicked PC: 4.8 169% PC = Personalized Content Average Time Spent o Didn’t see PC: 0:36 o Saw PC: 2:52 109% o Clicked PC: 5:07 273% Bounce Rate o Didn’t see PC: 78% o Saw PC: 35.5% 44% o Clicked PC: N/A March Engagement 10.A.1 Packet Pg. 184 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) TOP-LEVEL RECOMMENDATIONS & KEY INSIGHTS ●Create new content aligned with high-opportunity search terms to drive organic traffic and engagement. Each specific topic below could be the focus of an optimized editorial page: SEARCH VOLUME (Monthly)CURRENT PAGE RANK ●Naples Zoo 22,200 15 ●Big Cypress National Preserve 8,100 19 (Top things to see/do; not focused on swamp walks) ●Naples Pier 8,100 6 ●Waterside Shops 6,600 17 ●Tin City 5,400 10 ●Barefoot Beach 4,400 9 ●Delnor Wiggins Pass State Park 3,600 9 ●Collier Seminole State Park 3,600 18 ●Ten Thousand Islands 1,900 9 (Top things to see/do; not focused on fishing) 10.A.1 Packet Pg. 185 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) ON LINE HOTEL BOOKING SERVICES Book Direct-JackRabbit Systems 10.A.1 Packet Pg. 186 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 10.A.1 Packet Pg. 187 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) VISITATION AND CUSTOMER SATISFACTION MARCH 2019 10.A.1 Packet Pg. 188 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 20,440 TOTAL VISITORS IN MARCH March 2018 March 2019 Collier Museum at Government Center 1,347 1,221 Naples Depot Museum 4,782 4,133 Marco Island Historical Museum 2,992 7,377 Museum Of The Everglades 2,694 3,810 Immokalee Pioneer Museum at Roberts Ranch 3,806 3,899 TOTAL 15,621 20,440 10.A.1 Packet Pg. 189 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) VISITOR RESIDENCYWhere are you from? 8%15% 15% 8% 54% 10.A.1 Packet Pg. 190 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) How did you hear about us? (check all that apply)10.A.1 Packet Pg. 191 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) Were you welcomed by a Museum staff member or volunteer? Describe your overall experience at the Museum today.Based on a 1-5 sliding scale of satisfaction level. 10.A.1 Packet Pg. 192 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) There are five museums in the Collier County Museum system. How likely are you to visit one of our four other museums? Based on 0-10 scale of likelihood of visiting other locations. 10.A.1 Packet Pg. 193 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) How likely are you to recommend this museum to others?Based on Net Promoter Score® of likelihood of recommending specific locationPromoter: 9-10 Passive: 7-8 Detractor: ≤ 6 10.A.1 Packet Pg. 194 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) COLLIERMUSEUMS.COM WEB VISITOR REPORT New Visitor Returning Visitor 16.5% 83.5% 8,768 Total Users in March 201910,750 Total Sessions In March 2019, CollierMuseums.com had 8,317 NEW site visitors, with1,640 RETURNING site visitors. 8,768 10.A.1 Packet Pg. 195 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) COLLIERMUSEUMS.COM WEB VISITOR DEMOGRAPHIC REPORT female male Site Demographics -GenderMarch 20190 200 400 600 800 1000 1200 1400 18-24 25-34 35-44 45-54 55-64 65+ Site Demographics -AgeMarch 2019 45.52% 54.48% 10.A.1 Packet Pg. 196 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) THANK YOU Questions? 10.A.1 Packet Pg. 197 Attachment: Rev MARKETING PARTNER RPT April 19 (8696 : Marketing Partner Reports) 04/22/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 11.A Item Summary: Tourism Staff Reports Meeting Date: 04/22/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 04/17/2019 3:10 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 04/17/2019 3:10 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 04/17/2019 3:10 PM Tourism Jack Wert Director Completed 04/17/2019 3:12 PM County Manager's Office Sean Callahan Executive Director Completed 04/17/2019 5:09 PM County Attorney's Office Colleen Greene Attorney Review Completed 04/18/2019 9:11 AM Tourist Development Council Jack Wert Meeting Pending 04/22/2019 9:00 AM 11.A Packet Pg. 198 DIRECTOR ACTIVITIES- Jack Wert- April 2019 PERIOD AT A GLANCE 2019 2018 Number of Advocacy Contacts 5 5 Number of Trade Show/Conferences 1 3 Number of Tourism Industry/Inter Div. 6 7 Number of PR Interviews/Communications 8 3 3 Advocacy • Collier Chapter - Florida Restaurant & Hotel Association Board Meeting • Collier County Corporate Business Meeting • Destinations International Advocacy Committee Meeting • Tourism Days in Tallahassee- Meet with Legislative Delegation on Tourism Issues • Destination Capitol Hill in DC to discuss Federal tourism issues with delegation Trade Shows/Tourism Industry Conferences • SKAL Southwest Florida Board and Dinner meetings Tourism Industry & Intra-Division Meetings • Meetings with tourism staff and agency on Spring/Summer media plan additions • Google Red Tide Webinar on destination planning • Arts & Culture RFP For Strategic Plan- contract development & fund raising • FBU & Watercross meetings with organizers on contracts for 2019 events • Paradise Coast Sportsplex meetings to discuss operations • Meeting with Gulfshore Playhouse staff on new facility plans Public Relations/Communications • Collier New Hire Orientations on Tourism • Presentation to FGCU Hospitality Class on tourism • Presentations to GAIN Commerce Day & Commercial Real Estate Group on Tourism o Media interviews on tourism issues: WINK; NBC-2; ABC-9; Naples News Promotional Activities/Special Events • Octagon meetings on CME Group and Chubb Classic for next year events • Pro Watercross organizational conference calls • Conference calls with Miles on website enhancements • Naples Tennis event for event organizer support • Rookery Bay Documentary screening -PBS TV • World Record Pinwheel event- Naples Beach presentation Promotional Activities 6 11.A.1 Packet Pg. 199 Attachment: April 19 Activity (8692 : Tourism Staff Reports) GROUP MEETING SALES REPORT Debi DeBenedetto – Group Sales & Marketing Manager March 11, 2019 to April 10, 2019 2018 2019 Number of Meeting Planner Contacts 160 127 direct planner contacts Number of RFP leads sent 61 75 recorded leads sent with over $3.9 Million potential 56,861 room nights Number of Groups booked 13 booked 12 groups booked Total Room Nights/Econ. Impact for Period booked 2885 room nights with $1452204.78 delegate spend $2,958,158.63 Room nights booked 5728 Number of RFP Enhancement (RFPE) Requests 14requested 3 new RFPE requests granted 3 lost Number of RFPE’s to Contract 2 booked 3 groups booked, Site Visits & FAMS 0 sites 2 Sites completed Number of Shows Attended Incentive Live GMITE April 9-13 Sales Activities this Period • Wellness – Efforts continue with solicitation of partners and destination to encourage listings and wellness events and happenings • Currently at GMITE Show Incentive market. • A new SHOW US YOUR BADGE program will be Launched in May • To implement the BLEISURE section of the 2019 plan a Meeting was held with CVB staff to review all info gathered and make decisions on implementation of this program – has been solicited with little response from hotel partners. • Follow up was complete • A June Fam is in the planning stages June 17& 18 • Proofed Meetings newsletters and ads for upcoming advertising and promotions. • Assisted Midwest rep with services estimates and upcoming show registrations 11.A.1 Packet Pg. 200 Attachment: April 19 Activity (8692 : Tourism Staff Reports) TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero – Travel Industry Sales Manager March 9 – April 10, 2019 PERIOD AT A GLANCE 2018 2019 Number of Travel Agent Contacts 10 168 Number of Tour Operator Contacts 45 31 Number of FAM’s/Site Visits 1 0 Number Trade Shows Attended 1 0 Sales Mission 0 1 EVENTS RECAP: Sales Mission to Santiago, Cordoba and Buenos Aires March 25 – 29, 2019 Comments/Recap: • As a joint DMO partnership with Tampa Bay, St. Pete/Clearwater, Fort Myers and Naples, we covered two key Latin American countries and three cities during the week to conduct sales trainings, product manager trainings, travel agent presentations and media interactions to introduce a combined Gulf Coast of Florida product and experience with suggested itineraries and highlights for each region. This partnership allowed us to combine efforts, leverage our budgets and strengthen partnerships in these markets to increase overall visitations to the Gulf Coast of Florida. We were very well received with many actions to follow in each of the trainings. We each had several interviews and have appeared on several tv shows and reports throughout Latin America. This momentum started in Colombia last month with ANATO and has continued to date. We are making a difference in educating the Latin American market that there is another side to Florida and consumers are starting to specifically ask for the West Coast of Florida. Leisure Sales Plan Update • Great news! During La Cita de las Americas last September, I requested to bid for the next open date of the Latin American Tour Operator Show. After a successful site visit with Rick Still, the owner of the show, and a successful negotiation with the JW Marriott Marco Island Beach Resort we were awarded the conference for September 2020 with a current estimated economic impact of $385,556.20. 11.A.1 Packet Pg. 201 Attachment: April 19 Activity (8692 : Tourism Staff Reports) West Coast of Florida Team in the News: • • • 11.A.1 Packet Pg. 202 Attachment: April 19 Activity (8692 : Tourism Staff Reports) Specialty Markets Michelle Pirre - Sales Assistant 3/10/2019-4/10/2019 Specialty Markets Sales Plan Update: LGBTQ/Diversity Attended Connect Diversity March 18-20th in Alabama. 35, eight-minute appointments with meeting planners within the diversity market. We brought back 4 RFP’s in hand and have tasked to follow up for 5 more RFP’s in the upcoming months. While there Michelle Pirre met with the David Jeffrey’s, Executive Director of the LGBT Meeting Planners Association, to discuss becoming a full business member of the association, which would give the destination a featured listing on the LGBTMPA website, monthly social media posts, articles and events in their monthly newsletter and much more benefits for a deeply discounted rate. The team will review for future. The LGBT Meeting Professionals Association (LGBT MPA) is the first and only organization solely committed to the professional advancement of LGBT meeting professionals. The LGBT MPA board of directors have years of experience and are devoted to networking, educating and mentoring to develop successful business leaders who continue the work of promoting the essential elements of inclusivity and diversity throughout the profession. PERIOD AT A GLANCE 2019 Wedding Planner Contacts 2 Number of Contacts Group newsletter 40 Number of FAM’s/Site Visits 0 Number Trade Shows Attended 1 RFPs from Tradeshow Wedding RFP 4 1 11.A.1 Packet Pg. 203 Attachment: April 19 Activity (8692 : Tourism Staff Reports) April 2019 Monthly Report- March Events & Activities Sports Team -Jeffrey John, Nicole King * FYSA Presidents Day Cup by Florida Fire - Event did not qualify due to inability to prove room nights. The event was ran by the State organization and trackable roomnifghts could not be quantified. *USTA L3/USTA National Clay Court-Sports Marketing is currently working on a sponsorship program with the event for financial support. The organizer hosts multiple events through out the year and is unable to accurately track room nights. *Southern Tropics Pickleball Tournament- Event did not return a completed post event report as required by the funding application. ** The one event in 2018 was Southern Tropics Pickleball which did not complete a post event report. The financial payment was still honored as well as the Parks & Recreation overtime. Development Activities this Period – Jeffrey John • Participated in conference call to discuss American Junior Golf event • Participated in conference call for Connect Sports • Participated in conference call for Powerboat • Attended meeting with Florida Fire • Attended monthly Parks & Rec meeting • Participated in conference call with Paradise Advertising • Attended and organized discussion meeting for application review and revision with P&R • Participated in conference call with IDSS Naples Spring Shootout by Azzuri Storm Direct Impact $213,504 Economic Impact $305,027 Room Nights 148 TDC Funding $2,220 Acquisition Cost $15 Total ROI 45% TDT $1,110 March Events 2019 2018 Number of Events 4 1 Direct Economic Impact $213,504 Room Nights 148 Average Acquisition Cost $15 TDT $2,220 Funding Reimbursement to Promoters $2,220 $3750 Payment Parks & Rec OT $1,174 $649 11.A.1 Packet Pg. 204 Attachment: April 19 Activity (8692 : Tourism Staff Reports) Development Activities this Period – Nikki King • Attended monthly Parks and Rec Meeting • Attended application review and revision with P&R • Attended meeting with Florida Fire 2X • Post Event Reporting for March Events • Attended Southern Tropics Pickleball Event • Attended Azzuri Storm Soccer Classic • Managed Events/Posts on Facebook • Updated the Website (Sports Events) 11.A.1 Packet Pg. 205 Attachment: April 19 Activity (8692 : Tourism Staff Reports) PUBLIC RELATIONS & COMMUNICATIONS REPORT- JoNell Modys MEDIA RELATIONS/UPCOMING MEDIA VISITS: • Fill out appointment preferencing for IPW Media Marketplace • Created itinerary and worked with partners for Eastern Fly Fishing Writer Rusty Chinnis; rescheduled March fishing trip to April 18-19 due to cold front. • Delegate to LHG arrangement of dining activities itinerary for Everything Delish influencer Jamie Milne • Delegate to LHG assistance for visiting family Vloggers, Bloggers James and Ashley Chick, The Chick’s Life • Create itinerary and worked with partners for Florida Weekly freelancer visiting in April • Create itinerary and worked with partners for Tampa Bay Times Florida Travel Guide writer visiting in April • Create itinerary and worked with partners for The Telegraph (UK) writers Susan & Simon Veness hotel review visit in April. • Created itinerary and worked with partners for German writer Alex Pinck NEWS MONTORING: • Working with monitoring vendor Cision to improve publicity results searching, use archive search • Work with monitoring vendor Cision to add County Comm as user • Manually track key CVB, tourism publicity, add to spreadsheet PERIOD AT A GLANCE March 2019 Number of Media Contacts from CVB PR March 2018 – 85 March 2017 – 45 individual, 320 news releases March • 85 individual info or photo submissions Number of Journalists/Influencers Hosted March 2018 – 0 March 2017 - 3 March Hold on press visits due to high capacity/peak season at all resorts and hotels Publicity Highlights March • News-Press: Collier Tourism – Sunset, Parade, Panther weekend • News-Press: Collier Tourism – Pinwheels at the Pier with Jack Wert remarks • Old Naples News COVER STORY: Tracking Tourism contributed article • Wall Street Journal Rich Zips feature • Naples Daily News, News-Press & Syndicated to 15 USA markets– Then & Now-SWFL Tourism Recovers • Essentially America (Germany) – Florida Wildlife roundup feature includes Dolphin Explorer, Everglades, photos we supplied Website Adds, Changes (JoNell, Maria) March • 13 Articles updated • 5 updates to Beach Conditions • 6 new business listings created • 77 event listings added • 25 deal listings added • 25 listings updated 11.A.1 Packet Pg. 206 Attachment: April 19 Activity (8692 : Tourism Staff Reports) • Manually track press trip publicity, add to spreadsheet • Manually track destination publicity, add to spreadsheet ADVERTSING PROJECTS • Meetings Escapes newsletter March - review, edit newsletter copy • Consumer Escapes newsletters March, April – review, edit newsletter copy • Provide custom photo gallery for use in native (editorial-style) ad highlighting arts and culture. • Develop background information, copy points and send to writer for Conde Nast Traveler native ad highlighting arts and culture • Make substantial necessary edits to sponsored family-oriented copy by USA Today. • Meet with New York Times advertising rep. Provide boat charter contact for Social/Digital team coming to create assets for VISIT FLORIDA co-op that is part of Post Red Tide Gulf Coast campaign PARTNERS & COMMUNITY • Collier Tourism presentation with panel including Clark Hill and Randy Smith at 3/7 Wake Up Naples • Created, organized promoted PR 101 Training workshop event for tourism partners scheduled for May) • Attended Zoo marketing meeting (JoNell) • Attended PRSA Gulf Coast Chapter Media Panel (JoNell) • Wrote and submitted Visitor Statistics, Upcoming Industry Events, Paradise Coast in the News, Leisure Activities, Awards & Accolades, PR Activities; Social Media sections for ParadiseCoastlines • Meet with new Fitness/Wellness partner Cycle Bar, took photos • Attended Blue Zones Project National Walking Day event at NCRP, took photos • Input, media relations and publicity assistance for Pinwheels at the Pier event WEBSITE EDITORIAL (JoNell and Maria): • Rewrites and/or edits to 13 ParadiseCoast.com website articles • Weekly updates to Weather Outlook section of ParadiseCoast.com Beach Conditions page Created, built out 6 new website listings • Created 77 event listings • Created 25 deal listings • Updates to descriptions, categories, or photos, etc. to 25 ParadiseCoast.com listings WEBSITE MANAGEMENT: • Work with Miles on data engine issues for events • Work with Miles to create new media and influencer vetting forms • Work with Miles to get meeting deals from pdfs to deal posts • Monthly website data analytics meeting • Miles meetings to introduce new Google optimization, enhancement program • Assist Miles Google video team with locations to acquire visuals for all our beaches; add all public beaches, add island beach areas, remove private/members only beach areas SOCIAL MEDIA • Daily social media content creation, posting, interaction with followers • Take needed destination photos 11.A.1 Packet Pg. 207 Attachment: April 19 Activity (8692 : Tourism Staff Reports) 11.A.1 Packet Pg. 208 Attachment: April 19 Activity (8692 : Tourism Staff Reports) MONTH/YEAR: MARCH 2019 PREPARED BY: UK & IRELAND OFFICE HIGHLIGHT OF THE MONTH: Participation with the Visit Florida Media Mission – March 11 - 15 OMMAC participated with valued industry partner Visit Florida in their 2019 Media Mission, spanning across 4 days, with events and meetings in London and Scotland. This event has proved successful in the past and why Florida’s Paradise Coast very much wishes to participate again. The team meetings included more than 50 members of the media industry, including a good mix of both traditional media and influencers. In London, there were formal media meetings held across the city, with titles such as ‘Hello! Magazine’, Conde Nast Traveller and Family Traveller amongst others, as well as an influencer breakfast and Visit Florida themed quiz night, both of which provided an excellent chance to meet with more 30 media representatives in more relaxed envrionments. In Scotland, the team held meetings with a variety of National titles in both Glasgow and Edinburgh, as well as some of Scotland’s leading influencers, before a dinner event with a good variety of both. Please see final page for list of attendees throughout the mission. Scotland Meeting Pictured Left: Back row L-R: Margaret Henriksson, Daytona Beach; Kolby Gayson, Experience Florida’s Sports Coast; Rachel Jeter, Visit Florida USA; Oonagh McCullagh, Florida’s Paradise Coast Front row L-R: Gary Orr, Martin County; Frances Shondé, The Beaches of Fort Myers and Sanibel; Hannah Mulvey, Visit Florida UK Above London Meeting L-R: Margaret Henriksson, Daytona Beach; Lesley Davidson, Florida’s Paradise Coast; Rachel Jeter, Visit Florida USA; Kolby Gayson, Experience Florida’s Sports Coast; Jo Thomas, Martin County; Hannah Mulvey, Visit Florida UK ; Sophie Barnes, The Beaches of Fort Myers and Sanibel MARKET UPDATE: UK consumers determined to travel UK consumers appear more determined than ever to take an overseas holiday this year with latest research suggesting “more will take an overseas holiday in 2019 than in the last five years”. 11.A.1 Packet Pg. 209 Attachment: April 19 Activity (8692 : Tourism Staff Reports) It’s predicted that the annual BVA-BDRC Holiday Trends report will show a three-point rise year on year to 71% in the proportion of UK adults who anticipate taking an overseas holiday this year. Two-thirds (66%) expect to take a holiday of four nights or more. Research firm BVA-BDRC notes that on average about one in four of those intending to travel subsequently do not, but this would still mean more than half the adult population taking an overseas holiday – an increase on 2018 which was a record year for outbound travel from Britain. TTNG reveals where business is booming A marked increase in cruise, tour and long-haul bookings has boosted The Travel Network Group members' business during the peak booking period by 4.8% year on year. Business for summer 2019 is also up 11.69% overall, while summer 2020 business is up 108% year on year. The US has regained the position it lost three years ago as the most popular long-haul destination for 2019, followed by Asia and the Caribbean. WOW Air cancels all flights and ceases operations WOW Air confirmed it had cancelled all flights and ceased operations on Thursday March 28th. The Icelandic budget carrier was unable to secure investment to keep the airline in operation. Passengers have been advised to make alternative travel arrangements. In the UK, WOW operated from Gatwick, Stansted and Edinburgh airports. Wizz Air has launched rescue fares, while the CAA, Abta, WOW itself and ‘Which?’ publication have all issued guidance. Royal Caribbean unveils North America voyages for 2020/21 Adventure of the Seas will homeport in Texas for the first time next year, while Explorer of the Seas will return to Miami following its Royal Amplified refit, all as part of Royal Caribbean International’s 2020/2021 North America deployment. Following its own “multimillion- dollar transformation” and summer season in Europe, Explorer will return to Miami before sailing five- and nine-night cruises. Meanwhile, Independence of the Seas will return to Fort Lauderdale in November 2020, sailing four- and five-night cruises to the western Caribbean and Nassau. BREXIT - Ongoing negotiations – very unsettling for the UK as a whole: Brief recap on where it stands currently: • The UK had been due to leave on 29 March 2019, two years after it started the exit process by invoking Article 50 of the EU's Lisbon Treaty. But the withdrawal agreement reached between the EU and UK has been rejected three times by UK MPs. EU leaders agreed to extend the Article 50 process further and the current Brexit date is 12 April 2019. However, Theresa May has again requested an extension until 30 June - which EU leaders will consider on 10 April. So, is Brexit definitely happening? • As things stand, the UK is due to leave the European Union on 12 April, 2019, regardless of whether there is a deal with the EU or not. But could Brexit be cancelled? • Yes. Stopping Brexit would require a change in the law in the UK, something neither the government nor the main UK opposition parties want to do at this point. The European Court of Justice ruled on 10 December 2018 that the UK could cancel the Article 50 Brexit process without the permission of the other 27 EU members and remain a member of the EU on its existing terms, provided the decision followed a "democratic process", in other words, if Parliament voted for it. In March, an online petition calling for Article 50 to be revoked gained over six million signatures. 11.A.1 Packet Pg. 210 Attachment: April 19 Activity (8692 : Tourism Staff Reports) MARKETING/SALES/PROJECTS & ACTIVITIES: IAGTO – North American Convention – June 2019 Membership and registration now complete for the International Association of Golf Tour Operators (IAGTO) – North America Convention (NAC). We will work with CVB accordingly to ensure our participation is successful. IPW – June 2019 OMMAC has been working with the CVB to recommend which UK, Irish and French company meetings should be held at IPW 2019. We reviewed those who have signed up for the event and added in a few who weren’t on the list, but we believe will attend, providing a total of 52 appointment suggestions. CO-OP MARKETING: British Airways/ The Telegraph Campaign Ongoing management of communication and approval of the combined digital and print campaign with key partner and major airline British Airways and leading tour operator British Airways Holidays, in conjunction with The Telegraph, a publication who are renowned for producing excellent travel content. The campaign was launched at the start of March and OMMAC have been tracking the content. As the campaign will be running both online and in print, it will be sure to gain a varied and extensive amount of exposure for the destination, reaching a diverse audience. Included in the digital content will be four online articles (13,400 UUS), with varying focuses incorporating all elements of a holiday to Naples, Marco Island & Everglades, as well as an Instagram post (220,000 impressions). There will then also be a quarter page in a sport supplement, focusing on ‘why Florida’s Paradise Coast should be your next golfing holiday destination’, written by a travel writer with a passion for golf. Please see below for the landing page on the Telegraph Website, with 4 articles showcasing the diversity of Florida’s Paradise Coast: UPCOMING EVENTS 2018 DATE SPECIAL EVENT LOCATION 23rd April Virgin Holidays Training Day Crawley April & May Co-op campaigns launch UK 1st – 5th June IPW Anaheim 23rd – 26th June IAGTO NAC – (UK office reg. complete Claudia attending) Texas 11.A.1 Packet Pg. 211 Attachment: April 19 Activity (8692 : Tourism Staff Reports) Virgin Holidays OMMAC have been liaising with Virgin Holidays, one of the biggest tour operators in the UK market and a key partner for Florida’s Paradise Coast on the Co-op campaign for 2019. This year’s promotion will commence on the 13th May and finish 17th June, following on from the booking success from running similar campaigns at this period in previous years. We have been negotiating and working to ensure that Virgin Holidays have everything required to ensure the campaign the biggest success possible and that all marketing is in line with the destination’s key messaging. Additional Co-op Campaigns – TBC Vacations to America OMMAC worked with the CVB to receive approval of the Vacations to America Co-op campaign, with the promotion starting in the very same month. They are an American specialist tour operator who prides themselves on providing expert advice, with all of their Travel Consultants travelling to America at least once or twice a year. Please see below for the first asset of the campaign, a consumer-facing flyer which will be used throughout: 11.A.1 Packet Pg. 212 Attachment: April 19 Activity (8692 : Tourism Staff Reports) Travel2 OMMAC liaised with Travel2, one of the UK's leading trade-only tour operators and a branch of the DNATA brand, to confirm inclusion for Florida’s Paradise Coast in their 2019 brochure, as well as providing them with up to date imagery to ensure that the content is current. If Only On behalf of Florida’s Paradise Coast, OMMAC worked with luxury tour operator If Only to confirm that they will be adding the region to their new USA and Canada brochure. We provided relevant assets including imagery, logos and news about the destination, as well contact details for industry partners Edgewater Beach Hotel and Naples Bay Resort. Vacations to America As part of the 2019 co-op campaign that was confirmed in March with Vacations to America, OMMAC arranged for 50 maps and 50 brochures to be sent to their offices in Hertfordshire, to ensure that agents are well informed about Florida’s Paradise Coast when they visit. Website Enquiries OMMAC worked with our UK storage company BH&P to ensure that guides and maps were distributed to all UK and Ireland addresses following receipt of requests from the Paradise Coast website. 11.A.1 Packet Pg. 213 Attachment: April 19 Activity (8692 : Tourism Staff Reports) FAM Trips: Gold Medal FAM March 20-21 OMMAC have liaised with key tour operator partner Gold Medal and industry partner Cathy Christopher, Inn on 5th, to help support their FAM trip, which included six independent travel agents visit Florida’s Paradise Coast in March 2019. Although they could only stay for one night, as it was peak season, it was an excellent opportunity for these agents who sell Gold Medal product to see what the region has to offer, including a site inspection of the property as well as time to experience 5th Ave/ 3rd St / Naples pier and the stunning beach. Training Events: Gold Medal – 20th March Coincidentally on the same day as the agents arrived in Naples - OMMAC visited the offices of the Gold Medal group in Preston, North West England in conjunction with Visit Florida, with five other partners in attendance for the training of over 30 members of staff, ranging from sales staff, to members of the marketing and product teams. The event was an excellent chance to update members of multiple teams at a key tour operator partner on all things Florida’s Paradise Coast. Pictured Right: Ross Saunders – Product Manager and Will Hall, Florida’s Paradise Coast US Airtours/ Travel Planners – 28th March OMMAC partnered with Visit Florida to attend a training event held in Essex by US Airtours/Travel planners, a key partner we have worked with throughout the past years and into 2019. Over 40 agents attended the training on Florida’s Paradise Coast and an informal golf event, which was an excellent way to network and highlight key facts about the region in a relaxed environment, especially when golf is such a key selling point for the Paradise Coast. As it is approaching Easter – we supplied small Easter Eggs as giveaway during the training as spot prizes in order to keep the agents engaged. There was also a prize giving at the end which was an additional added value and participation for the agents – more Easter Eggs were greatly received as token gifts. 11.A.1 Packet Pg. 214 Attachment: April 19 Activity (8692 : Tourism Staff Reports) Pictured Left: Anne Wylie, Partnership Mgr. US Airtours/Travel Planners & Right- Oonagh, Florida’s Paradise Coast PROJECTS: Training Presentation As part of ongoing updates, OMMAC is reviewing the PowerPoint presentation used for training events in the UK & Ireland, refreshing imagery and updating information, including news that was sent over from the CVB for the Visit Florida Media Mission. Brand USA Travel Week Webinar On March 26th, OMMAC joined the webinar hosted by Brand USA to inform partners about their Travel Week which they are launching in September 2019, on behalf of Florida’s Paradise Coast. OMMAC made notes from the webinar and sent our feedback to the CVB for review. Visit USA Website Update We are working with Visit USA who are in the process of developing a new Visit USA Committee Ireland website - we are able to provide information on behalf of Florida’s Paradise Coast, including hi-res photographs and logos, member overview text, contact details for the UK & Ireland office and a link to our website. 11.A.1 Packet Pg. 215 Attachment: April 19 Activity (8692 : Tourism Staff Reports) PUBLIC RELATIONS Publication/ Circulation Activation/ Date of travel Angle/ Theme Industry partners Status update/ publish date PR Value Isabel Conway – Freelance & Irish Independent Circ - TBC TBC Preview the new exhibit at Marco Island Historical Museum with Smithsonian that includes the Key Marco Cat Calusa artifact. Visit Florida _ TBC Ongoing Securing date in order to obtain assistance with flights & car rental – meeting held at WTM TBC Carly Honeyfield – Bella Magazine Circ - 166,000 copies sold each week August ’19 To showcase family product in the Naples and Marco Island areas. TBC Ongoing Dates are confirmed, liaising with Carly to start organising her trip TBC Sarah Forrest Freelance journalist who blogs for Golf Guru Group – will also be pitching to other golf publications including The Golf Business (Golf Guru pageviews: 19,000) July/September – Date TBC To raise the profile of golf in Naples in the UK GolfBreaks and Visit Florida – both unable to provide flights for June dates – liaison continues for new dates - TBC Ongoing Liaison continues with Sarah and the CVB to see if a trip to the region will be possible as Flights are required. TBC 11.A.1 Packet Pg. 216 Attachment: April 19 Activity (8692 : Tourism Staff Reports) SOCIAL MEDIA ACTIVITIES Activity Status/Result We continue to keep a presence on @ParadiseCoastUK. This month we have looked to inform potential travelers of upcoming events and use inspirational quotes and images to encourage them to travel. @ParadiseCoastUK continues to grow followers and get support through retweets and likes. A selection of Facebook and Twitter updates this month Facebook 11.A.1 Packet Pg. 217 Attachment: April 19 Activity (8692 : Tourism Staff Reports) Twitter Visit Florida Media Mission Attendance List London Meetings Simon Calder Travel Correspondent for Independent.co.uk, London Evening Standard, i-travel and BBC Sophie Vokes-Dudgeon Andrea Caamano Hello! Magazine, Head of Digital Hello! Magazine, Online Editor 11.A.1 Packet Pg. 218 Attachment: April 19 Activity (8692 : Tourism Staff Reports) Chris Anson Oceanographic Magazine Will Harrison Oceanographic Magazine Melinda Stevens Conde Nast Traveller, Editor Dominic Eddon TI Media (over 40 titles), Head of Travel Glasgow Meetings Ben Borland Sunday Express, Editor Hilary Douglas Travel Matters, Director Gary Reavely Travel Matters, Director Edinburgh Meetings Rachel Cohen Travels with my phone Steven Oates Wilde Oates Janet Christie Scotland on Sunday, The Scotsman Influencer Breakfast – London Chloe Gunning Wanderlust Chloe Em Catch52 Jamie Rockers beautyrocksblog Katja Gaskell Globe Totting Kim Leuenberger Kim.ou Neel Patel Flunking Monkey Sophie Davis Sophie's Suitcase Suzanna Jones Travel Bunny Suze Renner Luxury Columnist Teresa Brogan Brogen Abroad Pub Quiz – London Bev Fearis TravelMole Gemma McCartney New! Magazine Georgia Trevitt New! Magazine! 11.A.1 Packet Pg. 219 Attachment: April 19 Activity (8692 : Tourism Staff Reports) Imogen Rodgers Advantages of Age Joe Curtis +1 Mail Online Jo Humphries Family Traveller Magazine John Lewisohn Family Traveller Magazine Julia Brooks New! Magazine Karmel Doughty New! Magazine Kerstin Rogers author/chef/blogger Kris Griffiths +1 Freelance Laura Gelder Selling Travel Lauren Jarvis Freelance Lebby Eyres Freelancer Linsey McNeill TravelMole Lisa Blake New! Magazine Petra Shepherd Freelance Qin Xie The Sun Richard Harltey-Parkinson +1 Metro.co.uk Ryan Chart Family Traveller Magazine Sabi Phagura Freelance Sarah Morton New! Magazine Peter Ellegard Freelance Media Dinner – Glasgow Heather Lowrie Scottish Sun Fariba Stoddart Berriestagram John Robertson The Everyday Man Laura Davidson Freelance Brian McIver Daily Record John Dingwall Freelance 11.A.1 Packet Pg. 220 Attachment: April 19 Activity (8692 : Tourism Staff Reports) DIAMONDE – EUROPEAN OFFICE- SUMMARY OF ACHIEVEMENTS TOUR OPERATOR ACCOUNTS Germany o RTC Rose Travel Consulting, Shahab Kamali, Product Manager Vietnam, Special Hotels NAP Sales Rose Travel Consulting in Germany is a luxury tour operator based in Bavaria. We have assisted Shahab with information about NAP as well as we have connected him with the Ritz-Carlton Naples for a request of VIP clients. This request came through after we have promoted NAP as a luxury destination during a personal contact with Shahab Kamali. o CRD International, Pia Hambrock, Product Manager NAP Marketing Our shared marketing campaign with CRD and the Key's has been launched in March with the Facebook ads and online banners to get visitors to our, in 2018 created, landing page. Facebook and Instagram posts as well as a newsletter will follow in April. o TourConsult International, Andreas Fraissl, Owner NAP Marketing We have secured a FOC Facebook post on the TourConsult fan page with 1.6K followers. Please find screenshot attached. o Faszination Fernweh, Thea Arras, Marketing Manager NAP Marketing We have finalized our joint campaign with Faszination Fernweh with 2 out of 5 Facebook posts posted during March. Please find layouts attached. o FTI Touristik GmbH, Stephanie Höcker, Marketing / FTI Academy E-Learning NAP Marketing The E-Learning where we have partnered up with the Fort Lauderdale CVB, St. Pete CVB and Sarasota CVB has launched in March. The E-Learning will be in the FTI Academy and includes 7,5 pages for each partner with the theme "Beaches of Florida", which will be online for 8 months and approx. 1.600 TAs are estimated to participate. In March E-Learning was promoted with a kick off webinar and a newsletter sent out to 14.000 TAs. TRAVEL AGENTS o TA Sales Calls: this month, we have proudly presented NAP to a total of 245 travel agents including an event Loop, DERTOUR Deluxe talk & dine event, general travel agency Sales Calls, the DiaMonde Dinner Event in Cologne as well as call center training at Jordan Reisen. 11.A.1 Packet Pg. 221 Attachment: April 19 Activity (8692 : Tourism Staff Reports) o CANUSA TOURISTIK GmbH & Co. KG, Johann Maschke Reisevermittlung, Johann Maschke, Travel Agent NAP Training We have conducted a comprehensive training to 5 agents of the CANUSA Stuttgart office. The training was appreciated very much and many questions were asked. 2 of the 5 agents have visited NAP personally. o Explorer Fernreisen, Mireille Beck, Travel Agent NAP Training We have successfully trained 8 agents of the Stuttgart office with 2 rounds of comprehensive product trainings, which were very much appreciated. About 3 have been to NAP personally already. EVENTS o ITB 2019 Date & Place 6.-10.3.2019 Berlin Profile of attendees From March 06-08, inclusive the show was for trade visitors only. On the weekend, the show was open to the public. In total the show welcomed a number of 113,500 trade visitors (110,000 2018) during the first three days, which shows a slight increase to 2018. During the weekend 46,500 consumers visited the show, this number decreased by 5,000 to 2018. General feedback Secured and held meetings with TOs and tourism partners from the DACH and Benelux markets. For further information on the meetings held, please refer to the detailed meeting report attached. In addition to our attendance at the trade days, we attended the consumer days again. Unfortunately, our booth was located on the quieter side of the Visit Florida booth, where except of 1 partner, all other partner departed the show before the consumer days, so this side was not appealing as much for consumers to walk through. Nevertheless, we can report that during the Saturday morning our booth was very well visited. In the afternoon and on Sunday, the booth was quieter. Consumer who have visited our booth had a clear interest in Florida, especially the Westcoast, many have already booked their trips and where looking for highlights at Paradise Coast. This year we have received many requests for culinary and nature tips. Our insider tip list was received very well. Additionally, we also participated in the Visit Florida evening event that took place in the Pan Am Lounge again, this time we were co-sponsoring this event with the Fort Myers CVB. Together with Visit Florida and the Fort Myers CVB we invited Florida industry members to participate in this event and offered a networking platform. This year the event had a new look, with TV’s displaying our destination video, branded stickers on the wall and floors, as well as branded pillows. The feedback from industry partner was excellent. o ITB Media Breakfast Date & Place 8.3.19 Berlin, City Cube Nr of attendees 185 Profile of attendees Journalists and bloggers General feedback We have attended this event in the last years as well. The number of journalists who attended this year’s breakfast was again lower compared to the years before 2017, it was 185 (2018: 187). But the reason for this again can be that the journalists had to register beforehand in 11.A.1 Packet Pg. 222 Attachment: April 19 Activity (8692 : Tourism Staff Reports) order to get in the event. The event took place in a different location, a view levels higher in the same building, which was excellent as this location was friendlier due to day light and the smaller place in general, generated a high frequency among the tables. All in all, the attendance at the ITB Media Breakfast was again successful with a good number of great conversations and we can report great interest in the Paradise Coast. Please see detailed media breakfast report attached. Cost 250€ o TUI Austria Webinar Series (1 of 3) Date & Place 14.03.2019 Vienna, Austria Nr of attendees 35 Profile of event First of two confirmed webinars with TUI Austria for their Austrian travel agency community. 30 Min. Webinar (08:30 to 09:00) provided with a complete update on entire portfolio including NAP. Profile of attendees 35 participants called in on this first webinar. General feedback Feedback from TUI was very good and they expressed that they have never had such an informative webinar in a long time and this is such a short period of 30 minutes. Cost FOC for NAP o Loop 2019 Date & Place March 10-13 Hamburg Nr of attendees 120 Profile of event Around 120 Travel Agents, Luxury TOs and large TOs attended the luxury fair Loop. For 1,5 days 60 1-2-1 appointments were scheduled, where we had 15 mins to update the agent/operator on the latest development in the DM portfolio including NAP, respectively highlight products where agents had their interest. Beside the day meetings there was also time during joint lunches/dinners/coffee breaks and evening functions for extensive networking. Profile of attendees The range of attendees varied quite heavily - from small/medium sized luxury Tour Operators, to Product/marketing Managers from Airtours and Dertour Deluxe all the way to travel agent from larger Travel agencies, but also small individual, one-woman-show travel agents. Interestingly though, especially the small one-women-show agents are free in their choices of what they book where. They tend to go every possible way - direct via the hotels, via DMCs or via any TO. General feedback In general, to go with the entire portfolio including NAP, was a very good choice. This way with every appointment we did have something to say - e-g. with the Product Managers of Europe we could focus on the European Products and introduce the news. This way all appointments were effective. NAP was very well known among the agents. They include NAP in most of their round trips to Florida. Cost FOC for NAP 11.A.1 Packet Pg. 223 Attachment: April 19 Activity (8692 : Tourism Staff Reports) o TUI Austria Webinar Series (2 of 3) Date & Place 20.03.2019 Vienna Nr of attendees 20 Profile of event Second of two confirmed webinars with TUI Austria for their Austrian travel agency community. 30 Min. Webinar (12:00 to 12:30) provided with a complete update on entire portfolio including NAP and news on individual partners. Profile of attendees Mix of various Tas in Austria, including TUI branded TAs. General feedback The feedback was good, and the agents were satisfied. Cost FOC for NAP o TA Training Jordan Reisen Date & Place Asperg Nr of attendees 4 Profile of event After business hours the team stayed on for another 2 hours. We brought some snacks along and gave update on entire portfolio including NAP. Profile of attendees Agency Manager, deputy agency manager and senior staff attended the training and all with lots of experience. General feedback The presentation and training were very well received. Cost FOC for NAP MARKETING o Facebook NAP # posts: 4 #fans: 12,677 Please find down below the most successful posts in March: #1 15.03.2019 post of Naples beach, reached 1,357 clients, 41 reactions and 33 likes o Secret Escapes We have secured and confirmed the campaign with Visit Florida and Secret Escapes. Secret Escapes is Europe's leading website for luxury travels. Offering hand-picked deals with discounts up to 70%, worldwide 54 million members in 21 countries benefit from the exclusive deals. Being a member at Secret Escapes is free of charge. Every member has access to the hotel and travel deals that cannot be found anywhere else. Secret Escapes DE reaches about 23 million-page impressions per month. With this cooperation Visit Florida and Secret Escapes are offering a Florida campaign to promote the region of south Florida. Together with us other Florida partners are Sarasota, St. Pete and The Florida Keys. The campaign includes a NAP sub-page on Florida microsite as well as the inclusion in the Florida newsletter (500.000 addresses) and a display Ad Bundle (150.000 impressions). 11.A.1 Packet Pg. 224 Attachment: April 19 Activity (8692 : Tourism Staff Reports) o DiaMonde Social Media inclusions We have successfully achieved to include NAP in several Social Media activities sharing updates and stories (currently 1.080 fans on Facebook and around 440 on Instagram sourced from mainly TAs in German-speaking markets). o Facebook ad We implemented a NAP Facebook ad. The ad will run 4 weeks in March -April and will generate more fans for our NAP Facebook fan page. The ad targets people in DACH with high travel intentions and USA interest. So far, we could generate 400 pages likes and the ad will run 10 days more. o NAP newsletter Prepared and sent out the dedicated NAP newsletter featuring the highlights of the Paradise Coast as well as events happening in the next months to 3,183 consumers, media contacts and travel agents in DACH on March 27th, 2019. The opening rate was 22,3 % the industry average is 16,1%. 693 opened the newsletter and in total it was opened 1185 times. All in all, the results of this newsletter were great. Please find screenshot of newsletter attached. MEDIA / PR o NAP Blogger Speed Dating We have secured the participation of this year’s ITB Blogger Speed Dating, where we could participate completely free of cost next to 50 other industry partners. Next to the Florida Key’s we were the only FL partners. This event is completely free of cost. We have had 10 min speed dating rounds with 9 travel bloggers. We have used the time to introduce the region and discuss cooperation possibilities as well as we taken advantage of the great networking opportunity this event is generating. We made useful contacts with bloggers and expanded our blogger data base for future cooperation’s. o NAP Magazine Inclusion Sarah Bechimer, a journalist who has been part of the Visit Florida FAM in October 2018 has published her article in the woman’s magazine "Lea", the total exposure was 118,596 and the total media value was 36,500 USD. Please find the clipping attached. o NAP Magazine Inclusion Merle Simon, a journalist who has been part of the Eurowings FAM in October 2018 has published her article in the Rhein Zeitung Koblenz a daily newspaper. The reach was 60K and the media value was 8593 € Please find clipping attached. o NAP Media FAM Request Axel Pinck, freelancing journalist 11.A.1 Packet Pg. 225 Attachment: April 19 Activity (8692 : Tourism Staff Reports) We have secured the opportunity to have the German journalist Axel Pinck, whom we have meet several times during media events, visit Paradise Coast before IPW in May. He is a well-known travel journalist in Germany and is the author of the travel guide DuMont, for which he will be researching during his Florida trip. On top of that he will be writing an article for the America Journal, which is the most popular USA travel magazine in Germany with a circulation of 36K 6 times a year. The request is May 25-27, for 2 nights. Await approval. CONSUMER o Brochure fulfillment: 11 in total o We have supported 1 consumer via mail with their travel planning. HIGHLIGHTS IN APRIL 2019 o Visit Florida Roadshow, April 1-4, 2019 o Explorer Dusseldorf Product Meeting & Training, April 5, 2019 o Product Training Kuoni service center Zurich, April 18, 2019 o Product Training Knecht Reisen, April 17, 2019 o Product Training TUI Swiss, April 18, 2019 o Product Training Hotelplan, pending, April 17, 2019 o TourConsult newsletter and Football sponsoring, Ap o Newsletter campaign Jan Doets, April, 2019 o Press release “Culinary Highlights”, April 2019 11.A.1 Packet Pg. 226 Attachment: April 19 Activity (8692 : Tourism Staff Reports) Monthly Report March 2019 AVIAREPS- Brazil Representation MARKET INFORMATION • Florida has registered 1,1 million Brazilian visitors in 2018. This was the eighth consecutive year the sunshine state experienced record figures for Brazilian tourists. In 2018, Brazil was the third biggest market with an average of 10,7 days stay in the state and a USD 3,766 spent. (https://www.panrotas.com.br/mercado/destinos/2019/03/brasil- enviou-11-milhao-de-turistas-para-a-florida-em-2018_163207.html) • According to a recent study conducted by Panrotas and B4TComm, Instagram is the biggest social media for tourism professionals in Brazil. This survey demonstrated that, 35% of all Brazilian travel agents make use of Instagram profiles for sharing trip ideas and inspirations. Consequently, the usage of Instagram as a promotional tool proves that most clients are using the same tool when searching for trips inspiration and new ideas – the most potential social media platform for the Brazilian market. (https://www.panrotas.com.br/mercado/tecnologia/2019/03/instagram-e-a-rede- mais-utilizada-por-agentes-de-viagens_163099.html) • Florida wants Brazilian tourists to visit more than just Miami, Orlando and Fort Lauderdale. This was the idea presented by both Mrs. Staci Mellman (Visit Florida VP) and Brianna Barnebee (Visit Florida – Senior Account Executive) during the last edition of WTM Latin America 2019. The Florida state has received 1,1 million Brazilian visitors in 2018 and about half of them visited Miami, Fort Lauderdale or Orlando. Although the general public is still quite ‘faithful’ to the idea of visiting these destinations, Visit Florida’s goal now is for demonstrating the full and high potential of other great Florida destinations, such as: Naples, West Palm Beach, Fort Myers & Sanibel, Tampa Bay, among others. (https://www.panrotas.com.br/destinos/eventos/2019/04/florida-quer-brasileiros-alem-de-miami-orlando-e- lauderdale_163409.html) • Florida wants Brazilian tourists to visit more than just Miami, Orlando and Fort Lauderdale. This was the idea presented by both Mrs. Staci Mellman (Visit Florida VP) and Brianna Barnebee (Visit Florida – Senior Account Executive) during the last edition of WTM Latin America 2019. The Florida state has received 1,1 million Brazilian visitors in 2018 and about half of them visited Miami, Fort Lauderdale or Orlando. Although the general public is still quite ‘faithful’ to the idea of visiting these destinations, Visit Florida’s goal now is for demonstrating the full and high potential of other great Florida destinations, such as: Naples, West Palm Beach, Fort Myers & Sanibel, Tampa Bay, among others. (https://www.panrotas.com.br/destinos/eventos/2019/04/florida-quer-brasileiros-alem-de-miami-orlando-e- lauderdale_163409.html) 11.A.1 Packet Pg. 227 Attachment: April 19 Activity (8692 : Tourism Staff Reports) TRADE Leisure Sales Calls / Meetings Name Market Company Objective and Outcome Follow Up Bruno Delfini bruno@bwtoperadora.com.br BR BWT Operadora – TO Av. Presidente Affonso Camargo, 330 – Curitiba, PR – 80060- 090 Phone: +55 41 3888- 3499 Bruno is the product manager for BWT Operadora. BWT and Paradise Coast have a signed Coop plan, active. Bruno is in charge of taking care of all of PC’s promotional details and event participation. Email follow up with further details on the events and promotional material. Ronnie Correa Ronnie.correa@abreutur.com.br BR Abreutur – TO Alameda Santos, 1787 - 6° andar - São Paulo, SP - 01419-100 Phone: +55 11 3702- 1840 We’ve met with Ronnie Correa during the last edition of WTM. He’s the Product manager of Abreutur and presented us with the possibility of scheduling training sessions with their commercial staff and partner travel agents. Email follow up to evaluate possible dates and projects for promoting Paradise Coast. Camila Reis camilasao@europlus.com.br BR Europlus – TO Rua 7 de Abril, 386 – São Paulo, SP – 01044- 908 Phone: +55 11 2222- 1182 Camila Reis is working in the product development sector, focusing on Florida destination products. We’ve contacted her to evaluate possible promotional projects for Paradise Coast. Email follow up and meeting TBC. Juliana Pantaleão julianasao@europlus.com.br BR Email follow up and meeting TBC. Kelly Oliveira BR Decolar.com – OTA Kelly is the inside media sales executive Email follow up to evaluate what 11.A.1 Packet Pg. 228 Attachment: April 19 Activity (8692 : Tourism Staff Reports) Kelly.oliveira@decolar.com Av. Paulista, 949 – São Paulo, SP – 01301-000 Phone: +55 11 2124- 9092 for Decolar.com in Brazil. She’s assisting Mr. Alexandre Monteleone (Media Manager – BR) with proposing and negotiating promotion projects for destinations. projects could be interesting for Paradise Coast and other local partners (hotels and attractions) Saulo Reis Saulo.reis@produtos.schultz.com. br BR Schultz – TO R. XV de Novembro, 270 – Curitiba, PR – 80020-310 Phone: +55 41 3303- 6557 We’ve contacted Saulo for promoting the destination and evaluating possible actions with Schultz. He’ll send us some ideas for a Coop plan for the next FY. Email follow up and digital collaterals provided. Débora Kescek dkescek@trendoperadora.com.br BR Trend Operadora – TO R. das Esmeraldas, 387 - Santo André, SP – 09090-770 Phone: +55 11 3154- 1026 Débora is the new product manager for Trend Operadora, working alongside CVC Corp personal. She’s in charge of organizing the proposed FAM tour to Paradise Coast and Palm Beaches in July. Email follow up to check the status on room night figures and air tickets status. Fernando Nobre Fernando.nobre@rcaturismo.com .br BR RCA – TO Av. São Luis, 50 – São Paulo, SP – 01046-926 Phone: +55 11 3017- 8700 Fernando is the product development director. We’ve contacted him to evaluate possible partnership with Paradise Coast. Email follow up and meeting TBC. Hélio Marino hmarino@turnet.com.br BR Turnet – TO Av. São Luis, 50 – São Paulo, SP – 01046-000 Phone: +55 11 3257- 3111 Hélio is the Director/Owner of Turnet TO. We’ve contacted him for promoting the destinations’ attractions and highlights, as well as projecting future actions for boosting sales. Email follow up for scheduling a training session and digital collaterals provided. 11.A.1 Packet Pg. 229 Attachment: April 19 Activity (8692 : Tourism Staff Reports) Paulo Biondo Paulo.biondo@agaxtur.com.br BR Agaxtur – TO Av. Europa, 884 - São Paulo – SP - 01449-000 Phone: +55 11 3067- 0900 Paulo contacted us for proposing the Shopping de Viagens Agaxtur event to Paradise Coast. We’ve discussed some of the proposal’s points and will have a second project for presenting PC with. Email follow up. Thaís Rocha Thais.real@voeazul.com.br BR Azul Viagens – TO Al. Rio Negro 585 - Barueri, SP – 06454- 000 Phone: +55 11 4831- 2556 Thaís will present Paradise Coast with an action plan for the remaining of FY 18/19. The idea is to have several training sessions and a sales campaign. Email follow up to schedule the first training session. Barbara Picolo barbara.picolo@flytourmmt.com. br BR Flytour MMT – TO Av. Francisco Matarazzo, 1350 - São Paulo, SP - 05001-100 Phone: +55 11 4503- 2377 We’ve met Barbara during the last WTM and discussed some promotional possibilities for Paradise Coast. She’ll provide us with a workshop proposal. Email follow up to evaluate the proposal and discuss other actions. Regina Barros reginabarros@westcentral.com.br BR Westcentral – TO SHS Bloco A, Quadra 1 – Brasília, DF – 70322- 900 Phone: +55 61 375- 7500 We’ve contacted Regina for evaluating a possible training session in their HQ in July. João will be in Brasília for attending the Brand USA Roadshow and this would be a good way of optimizing the visit to Brasília. Email follow up to evaluate the best day and time for the training session. Tiago Barbosa tiago@flot.com.br BR Flot Operadora – TO Av. São Luis, 50 – São Paulo, SP – 01046-000 Phone: +55 11 4504- 4544 We’ve presented Tiago with PC’s attractions and highlights. A meeting will be scheduled for evaluating possible promotional actions with Flot Operadora. Email follow up and meeting TBC. 11.A.1 Packet Pg. 230 Attachment: April 19 Activity (8692 : Tourism Staff Reports) Juan Carlos Astorga produtos@ilhabelaviagens.com.br ES & RJ Ilha Bela – TO R. João da Cruz, 195 – Vitória, ES – 29055- 620 Phone: +55 27 3225- 6510 Mr. Astorga is the new product manager for Ilha Bela Tour Operator. We’ve presented him with the destination’s attractions and highlights. Juan Carlos also demonstrated great interest in having not only more information, as well as scheduling training sessions with his commercial team through Skype. Email follow up to evaluate possible dates and times for the training sessions to take place. Jaqueline Rodrigues jaqueline@mgmoperadora.com.b r BR MGM Operadora – TO Rua Visconde de Rio Branco, 1358 – Curitiba-PR – 80420- 210 Phone: +55 41 99619- 6555 Jaqueline is Sales director for MGM Operadora and demonstrated great interest in developing some opportunities for offering more PC products. We’ve emailed her and met during WTM. Email follow up to check the status on the scheduling of training sessions status. Fernanda Paranhos fernandaparanhos@cvccorp.com. br BR CVC Corp – TO Av. Industrial, 600 – Santo André, SP – 09080-510 Phone: +55 11 4432- 3288 We’ve met with Fernanda during the last edition of WTM and she’ll provide us some detailed information on some of the promotional actions they’ve being doing for Florida destinations in São Paulo area. Email follow up and one call meeting TBC. Jorge Souza Jorge.souza@orinter.com.br BR Orinter – TO Rua da Consolação, 247 – São Paulo, SP – 01301-903 Phone: +55 11 3514- 4444 We’ve contacted Jorge for promoting the destination and evaluating possible actions with Orinter TO. Email follow up and digital collaterals provided. 11.A.1 Packet Pg. 231 Attachment: April 19 Activity (8692 : Tourism Staff Reports) Erika Matsuno erika@queensberry.com.br BR Queensberry – TO Av. São Luís, 165 - 4º andar - São Paulo, SP - 01046-001 Phone: +55 11 3217- 7100 Erika is Queensberry’s product manager. We’ve contacted her for evaluating possible projects for promoting Paradise Coast due to their great share on the luxury market in Brazil. Email follow up to schedule a meeting. Fernanda Almeida Fernanda.almeida@55destinos.co m BR 55 Destinos – TO Av. Paulista, 37 – São Paulo, SP – 01311-902 Phone: +55 11 3469- 0755 Fernanda is the Marketing & Sales Manager for 55 Destinos. We’ve contacted her for evaluating possible partnership projects for Paradise Coast. Email follow up for scheduling training sessions with their commercial staff and partner travel agents. Promotions (Joint Marketing Activities – JMA’s) Tour Operator Name Market Description – Coop Actions Launch/Start Status Brand USA BR Paradise Coast will be participating in Brand USA 2019 program. There will be 8 events in: Goiânia, São Luiz, Maceió, Maringá, Londrina, Foz do Iguaçu, Brasília and Manaus. These events will be a valuable opportunity to strengthen the relationship with local travel agents and to educate the general trade. Ongoing. First training session happened in Goiânia on January 30th. Primetour BR Primetour has offered two training sessions at their local HQ, in São Paulo. The first happened in Feb 12th and the second one is still to be scheduled. Ongoing. Training session will take place in Feb 13th. BWT BR A Coop plan will be signed between BWT Operadora and Paradise Coast. This Coop will include the participation in two events, plus some training sessions and products promotion. The first event will take place in April 26th in Porto de Galinhas, in Pernambuco state. Ongoing. USA Day will take place in April 26th. 11.A.1 Packet Pg. 232 Attachment: April 19 Activity (8692 : Tourism Staff Reports) Shows / Sales Missions / FAM Trips (Media and Trade) / Other Name Market Description Date Status Visit Florida FAM BR Visit Florida has offered Paradise Coast a two-day stay during a FAM Trip they organize from May 11th to 17th. VF will be taking 7 tour operators to West coast destinations and Paradise Coast will be included. May 13th and 14th Negotiating Trend Operadora FAM BR A FAM Trip was proposed to be organized with Trend Operadora. July TBC The first proposed dates were in May and it was cancelled. Trend Operadora now will evaluate the possibility of moving it to July. MEDIA RESULTS Media Meetings Name Publication/Media Market Objective & Meeting Notes Follow Up Carolina Oda Influencer and Sommerlier BR Carolina works as sommelier and is digital influencer, traveling around the world specially to showcase drinks and gastronomy Complete Denise Almeida UOL Viagem BR UOL Viagem is one of the websites with highest reach – they also have a special section for travel and tourism where they post curiosities about the destinations Complete Marjorie Oncotô Travel BR Marjorie is from Belo Horizonte and produces travel content for her own Instagram and YouTube profiles Complete RESULTS • Rota de Férias 11.A.1 Packet Pg. 233 Attachment: April 19 Activity (8692 : Tourism Staff Reports) 11.A.1 Packet Pg. 234 Attachment: April 19 Activity (8692 : Tourism Staff Reports) 11.A.1 Packet Pg. 235 Attachment: April 19 Activity (8692 : Tourism Staff Reports) 11.A.1 Packet Pg. 236 Attachment: April 19 Activity (8692 : Tourism Staff Reports) • Travelterapia 11.A.1 Packet Pg. 237 Attachment: April 19 Activity (8692 : Tourism Staff Reports) 11.A.1 Packet Pg. 238 Attachment: April 19 Activity (8692 : Tourism Staff Reports) • Guia da Semana 11.A.1 Packet Pg. 239 Attachment: April 19 Activity (8692 : Tourism Staff Reports) MEDIA LINKS • Rota de Férias | https://rotadeferias.com.br/restaurante-em-bal-harbour/ • Jacytan Melo | https://www.jacytan-melo-passagens.com/news/instalado-no-sul-da-florida-paradise-coast- destaca-seus-atrativos-para-o-publico-brasileiro/ • Travelterapia | http://travelterapia.com.br/o-que-fazer-em-naples-dicas-para-aproveitar-a-cidade/ • Guia da Semana | https://www.guiadasemana.com.br/viagens-internacionais/galeria/ilhas-impressionantes- nos-eua-que-voce-precisa-conhecer 11.A.1 Packet Pg. 240 Attachment: April 19 Activity (8692 : Tourism Staff Reports) MEDIA VALUE Media Subject Date Media Value Copies/ Pageviews/Impressions Rota de Férias Restaurant in Bal Harbour and surroundings 03/19/19 USD 1,300 135.000 Jacytan Melo In the South Florida, Paradise Coast highlights its attractions for Brazilians 03/06/19 N/A 5,000 Travelterapia What to do in Naples – tips to enjoy the city 03/19/19 USD 600 15.000 Guia da Semana 10 impressive islands in the US that you must visit 03/13/19 USD 2,500 6.000.000 SOCIAL MEDIA Zebra keeps producing content and managing Paradise Coast official account profile on Facebook and Instagram. AVIAREPS oversee the projects and posts. Facebook Paradise Coast Facebook address is www.facebook.com/paradisecoastbr = 21,100 fans on the page. Promoting the destination 11.A.1 Packet Pg. 241 Attachment: April 19 Activity (8692 : Tourism Staff Reports) Promoting golf 11.A.1 Packet Pg. 242 Attachment: April 19 Activity (8692 : Tourism Staff Reports) Instagram Paradise Coast Instagram address is https://www.instagram.com/paradisecoastbr/= 2,300 followers 11.A.1 Packet Pg. 243 Attachment: April 19 Activity (8692 : Tourism Staff Reports) Prospect work for April • At least 3 media meetings in Sao Paulo, besides pitches by e-mail and media calls • To follow up with the journalists and to provide report for luxury Group Press Trip in partnership with Visit Florida • To promote Naples Pride 11.A.1 Packet Pg. 244 Attachment: April 19 Activity (8692 : Tourism Staff Reports) VISITOR SERVICES REPORT- Lori Lou Waddell March 2019 Visitor Profiles Month Big Cypress Oasis Everglades Immokalee Marco Island Naples YTD Total Year 2015 52,473 107,564 85,941 1,103 6,810 20,419 274,310 Year 2016 65,051 104,162 67,403 1,252 6,321 6,992 251,180 Year 2017 44,153 92,081 40,329 1,617 4,647 5,193 188,020 Year 2018 43,220 95,776 16,201 1,621 2,027 3,606 162,451 Jan 2019 3,530 7,244 0 66 429 702 11,971 Feb 2019 7,379 17,350 0 109 397 401 25,636 Mar 2019 7,781 19,035 0 94 327 357 27,594 Apr 2019 May 2019 Jun 2019 Jul 2019 Aug 2019 Sept 2019 Oct 2019 Nov 2019 Dec 2019 Total YTD 18,690 43,629 0 269 1,153 1,460 65,201 • Everglades City Visitor Information Center has closed their location as of June 1, 2018. 11.A.1 Packet Pg. 245 Attachment: April 19 Activity (8692 : Tourism Staff Reports) 11.A.1 Packet Pg. 246 Attachment: April 19 Activity (8692 : Tourism Staff Reports) 11.A.1 Packet Pg. 247 Attachment: April 19 Activity (8692 : Tourism Staff Reports) Naples Visitor Information Center 11.A.1 Packet Pg. 248 Attachment: April 19 Activity (8692 : Tourism Staff Reports) MARCH ACTIVITIES 2019 Activities for the Period • Respond to all emails regarding tourism in Collier County coming to Chamber of Commerce • Staff satellite visitor information center in the lobby of the Naples Depot Museum with volunteers to April 30th • Visit City of Everglades Museum-Visitor Information requests up along with Paradise Coast Map requests • Planning Volunteer FAM to Flamingo Adventures for November • Continue to request Chamber hoteliers with request for rack cards to place in lobby at Naples Depot Museum • Continue to request Chamber attractions with request for rack cards to place in lobby at Naples Depot Museum • Continue to stay in contact with Everglades City to assist in promotion • Send out Calendar of Events to Chamber of Commerce Board Members. • Respond to requests for Visitor and Relocation packets • Update Visitor Counts for Collier County Visitor Information Centers • Update Statistics for Naples Visitor Information Center • Request all materials below par levels for Visitor Information Center from attractions, hotels, restaurants • Manage VIC Vol Schedules at Chamber and Museum Train Depot satellite location • Manage/update/email Calendar of Events for Tourism partners • Manage daily operation of Visitor Information Center, coordinate information with other Collier County Visitor Information Centers. • Manage all requests for Visitor and Relocation materials, mailing and tracking Monthly Attendance • Chamber of Commerce monthly events • SKAL Board Meeting & Member Meeting • Sports Council General Meeting • Chamber Member Showcase at Vineyards CC Distribution • 1 case Paradise Coast Visitor Guides and 1 case Visitor Maps to McQuaid & Company office at Bayfront • 100 Paradise Coast Visitor Maps to destination wedding for end of March • Delivered 1 case Paradise Coast maps to Everglades City Museum-and order 5 cases for delivery • Receive 1 case of Marco Island Visitor Guide • Naples on the Gulf to Third Street South Concierge 11.A.1 Packet Pg. 249 Attachment: April 19 Activity (8692 : Tourism Staff Reports) 04/22/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 12.A Item Summary: Detailed Staff Reports Meeting Date: 04/22/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 04/17/2019 3:49 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 04/17/2019 3:49 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 04/17/2019 3:49 PM Tourism Jack Wert Director Completed 04/17/2019 4:55 PM County Manager's Office Sean Callahan Executive Director Completed 04/17/2019 5:07 PM County Attorney's Office Colleen Greene Attorney Review Completed 04/18/2019 9:08 AM Tourist Development Council Jack Wert Meeting Pending 04/22/2019 9:00 AM 12.A Packet Pg. 250 Turned Definite Business Summary 3/10/2019 - 4/10/2019 Rfp enhancement 008168160136 0 $411,843 $411,84310 RFP Rcvd 40404,912 446 0 121 36 $2,546,315 $231,483110 40405,728 631 0 129 18 $2,958,159 $321,663120Totals/Averages Total Total AverageContracted AvgRequested AvgAverage Total AverageTotalAverage Event Type Requested Rooms ContractedRequested Rooms Contracted Peak Rooms Peak Rooms Est. Attendance Est. Attendance E.I. $E.I. $ Total # Events Printed: 4/15/2019Turned Definite Business SummaryCopyright ©2004 - 2019 iDSS. All Rights Reserved. 12.A.1 Packet Pg. 251 Attachment: Detailed Staff Reports (8697 : Detailed Staff Reports) FLORIDA LAST UPDATED MARCH 1, 2019 13 Best Beaches on Florida’s Gulf Coast BY CHARITY DE SOUZA 130.9K+ The beaches along Florida’s Gulf Coast are some of the best in the United States, offering palm-tree dotted shores and easygoing vibes that are perfect for a tropical getaway. You’ll discover soft white-sand, sparkling emerald waters, and access to charming seafood restaurants and an array of memorable outdoor adventures. For unspoiled landscapes and stunning sunset views, head to one of these top beaches on Florida’s Gulf Coast. SPONSORED Credit: travelingswede via Flickr Naples Beach Naples A nature lovers paradise with white sandy beaches and gorgeous turquoise waters, Naples is an excellent Gulf Coast destination. Known for its luxury shopping, world- class golf courses and family-friendly beaches, Naples is a great place to go dolphin watching and fishing. Take a stroll along the Naples Pier and watch a colorful sunset, admire underwater marine life in the waters surrounding Delnor-Wiggins Pass State Park or enjoy some fun in the sun with the entire family at Lowdermilk Beach. 12.A.1 Packet Pg. 252 Attachment: Detailed Staff Reports (8697 : Detailed Staff Reports) March 12, 2019 The tourism and hospitality industries are significant drivers to Collier County’s economy. That’s the message a panel of industry experts sent during the March 7 Wake Up Naples breakfast at the Hilton Naples. The presentations focused on the role of Collier County’s Convention & Visitor Bureau and the important role the industries play in our local, regional and statewide economies. Thank you to panelists Clark Hill with Hilton Naples, JoNell Modys with the Convention & Visitors Bureau, and Randy Smith with Naples Transportation and Tours for hig hlighting this important topic. During the Florida Chamber’s 2019 Legislative Fly-In, Dana Young, CEO for Visit Florida, announced that Florida had once again broken a tourism record, with more than 126 million visitors coming to Florida in 2018. One important takeaway from Wake Up Naples, "if you see a tourist, tell them thank you for visiting Collier County." 12.A.1 Packet Pg. 253 Attachment: Detailed Staff Reports (8697 : Detailed Staff Reports) | SUNSHINE STATE SURPRISES | When you fancy a walk on the wild side, Florida ticks all the boxes. Exotic wildlife is on the ground, under water and in the air. Just think of the official state birds and animals, such as playful dolphins and giant, gentle manatees. Sadly, as development encroaches on natural habitat, so the number of Florida’s endangered species has grown to 135. But holidaymakers can make a positive difference. Volunteer to monitor corals in the Keys; join a turtle walk to watch nesting sea turtles; collect litter on a Florida Beach Cleanup in Miami; or meet like-minded locals – then go for a pint afterwards.. TAKE A WALK, A BOAT TRIP OR A DIVE ON THE WILD SIDE AND YOU’LL DISCOVER AN AMAZING ARRAY OF FANTASTIC BEASTS By Kathy Arnold WILD AND WONDERFUL FLORIDA’S PLACES THE STATE MARINE MAMMAL: MANATEE ‘Delightful’. That’s the word to describe big lumbering manatees. In winter, they head for warm water, often close to power stations. Near Palm Beach, the Florida Power & Light Company runs the Manatee Lagoon Center, where you can see and learn more about these ‘sea cows’. Before you go, check they are ‘at home’ on the website’s free Manatee Cam www. visitmanateelagoon.com. But if you want to swim with these docile 800lb mammals, head for Crystal River on the Gulf Coast – only there is it legal. Manatees are most active in the morning, so take the first tour at sunrise. Once in the water, you should move slowly and float a lot; looking like ‘one of the family’ increases your chance of a rendezvous with one of these gentle giants www.discovercrystalriverfl.com. An osprey in Everglades National Park A gentle manatee, also known as a ‘sea cow’ Alligators - photogenic but to be avoided A leaping dolphin off Marco Island A white egret in Anastasia State Park 30 31www.essentiallyamerica.co.uk www.essentiallyamerica.co.uk 12.A.1 Packet Pg. 254 Attachment: Detailed Staff Reports (8697 : Detailed Staff Reports) | SUNSHINE STATE SURPRISES | SEE SEA TURTLES NESTING AND IN REHABILITATION Between March and October, Florida’s beaches host 90 per cent of the USA’s sea turtle nests. On a night-time guided sea turtle walk, you may spy on a mama turtle as she emerges from the water, crawls up the beach, digs a hole in the sand and lays eggs that look like ping- pong balls. After backfilling the nest, she returns to the sea. About 100,000 turtles perform this slow and laborious ritual every year. Discover more at the Loggerhead Marinelife Center in Juno Beach (www.marinelife.org). Near Melbourne, 100 miles farther north, join walks at the Archie Carr National Wildlife Refuge, the world’s second- largest loggerhead nesting area (http:// turtles.ewareness.com). But, all year long, you can see these critters at the Turtle Hospital in Marathon, in the Keys. Some were injured by boat propellers, others swallowed plastic or fishing hooks. But thanks to care and rehabilitation, about 1,500 healthy turtles have been returned to the ocean (www.turtlehospital.org). THE STATE SALTWATER MAMMAL: DOLPHIN Ever since Flipper popped up on TV 55 years ago, we have loved cheeky dolphins. But there is also controversy about man’s interaction with these highly-intelligent creatures. In the 10,000 Islands National Wildlife Refuge, off Marco Island, south-west Florida’s bottlenose dolphins are being studied by scientists. Join them on a Dolphin Study eco-cruise, which matches learning with fun. Hear about dolphin movement and behaviour. Meet and greet these playful individuals, identified by names, such as Kona, Simon and Kaya (www.dolphin-study.com). THE STATE STONE: AGATISED CORAL David Attenborough’s shows often feature coral reefs. Beautiful on television, the reality is truly stunning – especially if you scuba dive down to get a close look. Spend a day helping the Coral Restoration Foundation in Key Largo. Start with a talk by a marine biologist and then take a dive boat out to the Coral Tree Nursery. Thirty feet below the surface, what look like old-fashioned TV antennae provide support for baby coral. Rather like weeding a garden, volunteers can clean these frames and then ‘outplant’, or transfer, healthy specimens on to a reef. Non scuba divers can snorkel and watch the action from above. This is a great experience for youngsters, whose photos will be the envy of their schoolmates (www. coralrestoration.org/dive-programs). THE STATE FRESHWATER REPTILE: ALLIGATOR More than a million ‘gators’ live in Florida’s swamps, rivers and canals; the longest on record was 14ft 3½ inches! Spot them on Alligator Alley, the 80-mile stretch of Interstate 75 that slices through the Everglades between Fort Lauderdale and Naples. Watch for them on golf courses, remembering that they are deceptively quick. If your ball lands near a sunbathing gator, you are allowed to take a free drop from the nearest point of relief – a safe distance. DISCOVER AMERICA’S SMALLEST DEER The Key deer is North America’s smallest white-tailed Bambi – standing only 3ft high. Fewer than 1,000 remain of this sub-species, which is unique to 20 islands in the lower Keys, near Key West. Learn more at the National Key Deer Refuge visitor centre on Big Pine Key. Early morning or at dusk are the best viewing times. But avoid the temptation to feed this cute, but endangered animal (www.fws.gov/refuge/National_Key_ Deer_Refuge). SWIM WITH THE GROUPERS Swimming with a fish twice your size, now that is an adventure! Goliath groupers weigh in at several hundred pounds! From late-August throughout September, they gather to spawn in the Atlantic waters off Jupiter. Certified scuba divers start with a classroom session to learn about these gentle giants, then Jupiter Dive Center guides take you to see as many as 60 along the Jupiter Wreck Trek (www.jupiterdivecenter.com). FEED A TARPON You don’t have to go out on the ocean to interact with one of the world’s favourite sport fish. At Robbie’s, a restaurant and water sports centre on Islamorada in the Keys, you can hand-feed these athletes of the deep. Buy a bucket of baitfish; lie on the dock and dangle the temptation. From nowhere, tarpon, often up to 6ft long, surge out of the water and snatch their prey – but not your fingers (www.robbies. com/tarpon.htm). SPOT AN ELUSIVE FLORIDA PANTHER Few have seen Florida’s version of a puma in the wild. Elusive and solitary, they number only about 200 now, and they hide deep in the wilderness, mainly around Lake Okeechobee and in the Everglades. These tawny ‘cats’ are impressive, weighing up to 160 pounds and measuring about 7ft long. Keep your eyes peeled! (www.myfwc.com/ wildlifehabitats/managed/panther). MEET SPECIAL FLORIDA CRITTERS5 1 2 3 4 5 An alligator in Big Cypress National Park Off to search for dolphins A Coral Reef Restoration Foundation diver at work in Key Largo’s Coral Tree Nurseries Marathon’s Turtle Hospital staff releases a loggerhead sea turtle back into the wild 32 33www.essentiallyamerica.co.uk www.essentiallyamerica.co.uk 12.A.1 Packet Pg. 255 Attachment: Detailed Staff Reports (8697 : Detailed Staff Reports) Islandology is our way of life. It’s getting closer to each other by getting away together. It’s finding something new in every adventure. It’s knowing that some treasures fit in your hand while others fill your heart. Plan your trip to Southwest Florida at FortMyers-Sanibel.com BOCA GRANDE, FL SANDALFOOT BEACHFRONT CONDOMINIUM Sandalfoot faces the Gulf of Mexico and offers beautiful one- and two-bedroom condo rentals. Join us for a wonderful vacation! SandalfootCondo.com 800-725-2250 SANIBEL CAPTIVA BEACH RESORTS Book direct to receive the best guaranteed rates, plus a suitcase full of VIP benefits including a $100-value coupon book! SanibelCaptivaBeachResorts.com 800-223-5865 SOUTH SEAS ISLAND RESORT Escape to South Seas Island Resort, a 330-acre wildlife preserve with 2.5 miles of white-sand beach on Florida’s Gulf Coast. SouthSeas.com 800-573-2181 SUNDIAL BEACH RESORT & SPA Swim, play and relax in the sun on the Gulf of Mexico at Sanibel Island’s best full-service resort. SundialResort.com 855-485-9284 THE INNS OF SANIBEL You won’t want to leave paradise once you’re here, so why not stay longer? Stay three nights or more and receive 12% off! TheInnsOfSanibel.com 866-565-5480 LEE500-23777_Essentially_America_Coop_420x297.indd 2 1/9/19 8:33 AM Not all treasure is found on a map.N O 30 LEE500-23777_Essentially_America_Coop_420x297.indd 1 1/9/19 8:33 AM 12.A.1 Packet Pg. 256 Attachment: Detailed Staff Reports (8697 : Detailed Staff Reports) | SUNSHINE STATE SURPRISES | Bang on the north-south Atlantic Flyway migratory route, Florida is one of the USA’s best bird-watching locations. The Great Florida Birding and Wildlife Trail (www. floridabirdingtrail.com) highlights an astonishing 510 wildlife viewing spots across the Sunshine State. Often rated among the world’s top ten birding sites is Everglades National Park (www. nps.gov/ever/index.htm). For a special backcountry boat trip on the ‘River of Grass’, with a chance to see some of the 350 species, twitchers should sign up with Florida Master Naturalist Dave Hunt of Everglades Birding ($650 for two; www.evergladesbirding.com). But you can add to your list while staying on land in places, such as Merritt Island National Wildlife Refuge on the Atlantic Coast. The Cape Canaveral rocket launches are only a few miles away, but the wildlife remain unimpressed. As you follow the seven-mile-long Black Point Wildlife Drive through salt marshes, the 10-mph speed limit increases your chances of seeing feathered residents, such as herons, kestrels and ring-billed gulls. For wintering wildfowl, rangers recommend December until February as peak time (www.fws.gov/refuge/Merritt_Island). Then, there are wild areas that are surprisingly close to city centres. Only 16 miles from Tampa, you can paddle through a cypress swamp along the Hillsborough River. In autumn, thousands of white ibis congregate; spring brings songbirds, as well as the haunting scream of the limpkin, often heard in old Tarzan films (www. canoeescape.com). Off Fort Myers, the Gulf barrier islands are beautiful, accessible and teeming with wildlife. A must is Sanibel Island’s J N ‘Ding’ Darling National Wildlife Refuge. Among its 245 species is the roseate spoonbill. Mother Nature had fun designing this long-legged wader – the shell-pink feathers shimmer in sunshine; the spoon-shaped bill may look ungainly but is oh-so efficient. See for yourself on a dawn kayak trip (www.tarponbayexplorers.com). Memories and fabulous photos are made of this! MORE USEFUL WEBSITES Where to see wildlife: www.myfwc.com/viewing/where Saving turtles: The Sea Turtle Conservancy www.conserveturtles.org/ Volunteering for beach cleanup: www.volunteercleanup.org Tourism information: www.visitflorida.com DISCOVER FIVE FABULOUS STATE PARKS Florida actually has 175 of them (www.floridastateparks.org) – here are five of our favourites, all filled with wildlife: MELIA ISLAND STATE PARK Imagine going horseback riding on a firm sandy beach as waves lap the shore. That’s what you can do in this seaside preserve, north-east of Jacksonville. While you clip-clop along, watch for birds – black skimmers, piping plovers and maybe even bald eagles in winter and early spring. JONATHAN DICKINSON STATE PARK Only 25 miles north of Palm Beach, this expansive park is home to deer, raccoons and foxes. Special species include prehistoric-looking gopher tortoises, the Florida scrub jay (only found in the Sunshine State) and the hard-to-spot bobcat. PAYNES PRAIRIE PRESERVE STATE PARK Wild horses and bison – in Florida? Yup, they roam free on this vast savannah, along with sandhill and whooping cranes that are among hundreds of bird species that live and spend winters there. This 22,000-acre reserve lies south of Gainesville; the visitor centre is near Micanopy. Climb the 50ft- high observation tower for fabulous views! BLUE SPRING STATE PARK One of the largest winter gathering sites for manatees in Florida is Blue Spring, an hour north of Orlando. In winter, its constant 22C/72F spring water is like a spa for hundreds of manatees. See them on a river cruise or guided kayak tour. JOHN PENNEKAMP CORAL REEF STATE PARK Near Key Largo, this was America’s first underwater preserve. Look down to coral formations and glamorous tropical fish on a glass-bottom boat ride. Even better, go on a snorkelling trip; many boats have time to motor out to the underwater Christ of the Deep statue, a must-see since 1965. WATCH THE BIRDIE!Colourful roseate spoonbills Paddling around Tampa Bay 36 www.essentiallyamerica.co.uk 12.A.1 Packet Pg. 257 Attachment: Detailed Staff Reports (8697 : Detailed Staff Reports) The News-Press - 03/14/2019 Page : C01 The News-Press ❚THURSDAY, MARCH14, 2019 ❚1C+ GoCoastal GET OUTDOORS IN SOUTHWEST FLORIDA they stop and start, turn and travel. That probably means you also inevitably watch drivers do (or almost do) dumb things behind the wheel. Watch them long enough and you’ll probably detect a telling pattern: The drivers doing dumb things are more often than not distracted drivers, looking down at texts or emails on their phones instead of looking up and watching out for the other road users. There are studies galore about how dangerous distracted driving is, both to the drivers and to anyone else sharing the road… particularly walkers, runners and cyclists who lack the protective tons of metal afforded to motor vehicles. Unfortunately, too many drivers are too busy looking at texts and emails or simply talking away on their phones behind the wheel to read said studies, so their dangerous behavior continues. means police officers could pull over drivers if they see that activ- ity and not just add it to the charge when some other illegal incident earns the driver police attention. Now that session is underway, the scope of this bill is being ex- panded to include all distractions that can divert a driver’s attention from the task at hand of rolling down the highway. That includes, and I quote: See BWL, Page 2C People are enjoying the nightly sun- set ritual at Naples Pier around 7:35 p.m. this week after springing forward with the time change last weekend. If you haven’t been down to the pier lately def- initely put it on your list. Remember to plan enough time in advance to find parking. With spring break season in full swing, downtown spaces are at a premium. You might try arriving early enough for the very interesting and informative 3 p.m. tour of Naples Historical Soci- ety’s Historic Palm Cottage, available Tuesdays through Fridays. Follow that with an early dinner or appetizers at a restaurant on Third Street South, then walk down to the pier in time for sunset. Book tours online at napleshistoricalso- ciety.org. Wear your green Saturday The famous Naples St. Patrick’s Day Parade takes place this Saturday begin- ning at 11 a.m. The parade route begins COLLIER TOURISM Have a sunset, parade and panther weekend JoNell Modys Guest columnist USA TODAY NETWORK – FLORIDA See TOURISM, Page 6C Crowds gather nightly to watch the sunset from Naples Pier. Take a tour of Historic Palm Cottage and have an early dinner or appetizers to make an evening of it.JONELL MODYS fnpbrd_newspress_03-14-2019_b_c_001.pdf 1 13-Mar-19 18:08:09 People are enjoying the nightly sun- set ritual at Naples Pier around 7:35 p.m. this week after springing forward with the time change last weekend. If you haven’t been down to the pier lately def- initely put it on your list. Remember to plan enough time in advance to find parking. With spring break season in full swing, downtown spaces are at a premium. You might try arriving early enough Have a sunset, parade and panther weekend JoNell Modys Guest columnist USA TODAY NETWORK – FLORIDA for the very interesting and informative 3 p.m. tour of Naples Historical Soci- ety’s Historic Palm Cottage, available Tuesdays through Fridays. Follow that with an early dinner or appetizers at a restaurant on Third Street South, then walk down to the pier in time for sunset. Book tours online at napleshistoricalso- ciety.org. Wear your green Saturday The famous Naples St. Patrick’s Day Parade takes place this Saturday begin- ning at 11 a.m. The parade route begins See TOURISM, Page 6C Crowds gather nightly to watch the sunset from Naples Pier. Take a tour of Historic Palm Cottage and have an early dinner or appetizers to make an evening of it.JONELL MODYS Tourism on Third Street South near St. Ann’s Catholic Church then turns onto Fifth Avenue South, ending on Eighth Street South alongside Cambier Park. This is my first time actually marching in the parade. I’ll be with the Naples Zoo float featuring the Chompers the Shark sculpture from the zoo’s Washed Ashore: Art to Save the Sea exhibit. Be sure to wave – we’ll be handing out cou- pons for discounts on zoo admission. If you arrive early before the parade, remember you can participate in the traditional and very moving flag raising ceremony at The Dock at Crayton Cove restaurant to honor our veterans and public safety personnel. Its starts at 9:30 a.m. and includes color guards and music. There will be free coffee and Danish courtesy of The Dock. The Naples Daily News wants to see and share your photos and is inviting parade goers to email their images to webninjas@naplesnews.com. Florida Panther Refuge open house If parades aren’t your thing, Saturday is the perfect time to explore the Florida Panther National Wildlife Refuge. It’s Save the Florida Panther Week in Flori- da and the refuge is holding its annual Open House event Saturday from 10 a.m. to 2 p.m. It’s free and there are some open hikes and other events, but some of the scheduled activities require advance registration, which ends today. Go to floridapantherday.eventbrite.com to register for archery lessons, a guided orchid wet walk, swamp buggy tours, a poetry hike and lots more. JoNell Modys is the public relations and communications manager for the Naples, Marco Island, Everglades Con- vention and Visitors Bureau, the tour- ism marketing organization for Collier County where more than 1.8 million visi- tors annually provide an economic im- pact of $2.1 billion and support over 38,000 local jobs. Check the destination website, paradisecoast.com, for more ideas on what to see and do in Florida’s Paradise Coast. Share your photos on Facebook, Instagram and Twitter using #ParadiseCoast. 12.A.1 Packet Pg. 258 Attachment: Detailed Staff Reports (8697 : Detailed Staff Reports) The News-Press - 03/28/2019 Page : C01 The News-Press ❚THURSDAY, MARCH 28, 2019 ❚1C+ GoCoastal GET OUTDOORS IN SOUTHWEST FLORIDA Carlson elected to preview his pres- entation in verse: “I know every gator I know every tree Nobody knows that old swamp like me I’ve got mud in my blood and stories to tell Let’s get together and prime this old well.” Carlson started at Corkscrew Swamp Sanctuary in 1968, the day after his high school graduation, when he was hired for a summer job to help extend the Friday’s After Hours event:Cork- screw’s History, Celebrating 65 years with speaker Ed Carlson, Director Emeritus of Corkscrew Swamp Sanc- tuary. Guests can also enjoy live mu- sic in the center, learn more about Corkscrew at our interpretive exhib- its, and plan time to enjoy a night stroll through Corkscrew’s ancient cypress forest on our boardwalk. Talk begins at 5:30 p.m. More information:Corkscrew.audu- bon.org Group switches from cars to jeeps at a base camp three miles from the road to Corkscrew. March 1955.AUDUBON’S CORKSCREW SWAMP SANCTUARY PHOTO See CORKSCREW, Page 3C Not to over-generalize, but people who bike and walk are typically a pretty friendly bunch. It’s not at all uncommon for fellow bikers to greet each other as they pass on the path, or for walkers to exchange hel- los with a fellow foot soldier on their morning meander. (I’m not meaning to exclude runners, of course, it’s just that for some it’s hard to be friendly through the pain or oxygen deprivation.) Maybe this congeniality is the vestige of small-town civility, or the cordial camaraderie of fellow travelers on the bike/ped path. Perhaps it’s just endor- phins erupting from the exercise, anoth- er sign that biking and walking do you a world of good. (Anecdotal to be sure, but if a scientist were to assert that there’s a causal relationship between biking/ walking and sociability, I wouldn’t argue with them.) Actually, it may be far more simple than that: You’re likely to be likeable to people whom you can see and hear, peo- ple as vulnerable and accessible as you at that moment… people who aren’t en- cased in moving blocks of metal and COMMENTARY Walking, biking can be good for your state of mind BikeWalkLee Being aware enough to acknowledge others around you is usually not a bad idea, particularly if you are out where there are other larger things moving in your vicinity (like cars and trucks). GETTY IMAGES See BIKEWALKLEE, Page 3C COLLIER TOURISM Pinwheels at pier for world record and awareness For an amazing start to what otherwise might be just another beach day at Naples Pier on Saturday, April 13, the Children’s Advocacy Center of Collier County will attempt to break the Guinness World Record for largest display of a toy pinwheels in the world. Sounds like fun and a beautiful sight to see. More important- ly, it spotlights the pinwheel as the national symbol for child abuse prevention during April, which is National Child Abuse Prevention Month. Organizers plan 4,000 pinwheels to create the three-di- mensional display, which will form the shape of a giant flowerpot containing a single, stunning long- stemmed flower made entirely of toy pinwheels. The previous toy pinwheel world record was set last October with a 2,401 pin- wheel wind farm display at the Melbourne Museum in Australia. Everyone is invited to pick up pinwheels at the foot of the Naples Pier steps starting at 8 a.m. and help plant the garden. There's no charge for the event or the pinwheels, but donations are always welcome. An official pinwheel count and ceremony begins at 10 a.m. with remarks by the event’s honorary chairman NBC-2 anchor Peter Busch, Naples Mayor Bill Barnett and Naples, Marco Is- land, Everglades Convention and Visitors Bureau (CVB) exec- utive director Jack Wert. Ceremony emcee is Buzzy Ford, also with the CVB. Apart from building the hopefully world record-breaking pin- wheel garden, there will be lots to see and experience with a festi- val atmosphere through 2 p.m. Naples artists Mauricio Garay, Adorable Monique and Cath Branwood will be painting at their ea- sels, sand artist Dan Duling will be creating an amazing giant sand sculpture, and award-winning singer-songwriter Carlene Thissen will debut her song, “Pinwheel Dream,” in observance of the day. All that, and thousands of shimmering pinwheels in the shape of the biggest pot of pinwheels this world has ever seen, will make for a Saturday morning not to be missed. JoNell Modys is the public relations and communications manager for the Naples, Marco Island, Everglades Convention and Visitors Bureau, the tourism marketing organization for Collier County where more than 1.8 million visitors annually provide an economic impact of $2.1 billion and support over 38,000 local jobs. Check the destination website, paradisecoast- .com, for more ideas on what to see and do in Florida’s Paradise Coast. Share your photos on Facebook, Instagram and Twitter using #ParadiseCoast. About 4,000 pinwheels will be used to create a three-dimensional display during the pinwheels at the pier event.KAREN T. BARTLETT JoNell Modys Guest columnist USA TODAY NETWORK – FLORIDA 12.A.1 Packet Pg. 259 Attachment: Detailed Staff Reports (8697 : Detailed Staff Reports) 12.A.1 Packet Pg. 260 Attachment: Detailed Staff Reports (8697 : Detailed Staff Reports) 12.A.1 Packet Pg. 261 Attachment: Detailed Staff Reports (8697 : Detailed Staff Reports) 12.A.1 Packet Pg. 262 Attachment: Detailed Staff Reports (8697 : Detailed Staff Reports) 12.A.1 Packet Pg. 263 Attachment: Detailed Staff Reports (8697 : Detailed Staff Reports) 12.A.1 Packet Pg. 264 Attachment: Detailed Staff Reports (8697 : Detailed Staff Reports) 12.A.1 Packet Pg. 265 Attachment: Detailed Staff Reports (8697 : Detailed Staff Reports) 04/22/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 13.A Item Summary: Next Meeting Date - May 30, 2019 Meeting Date: 04/22/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 04/18/2019 1:16 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 04/18/2019 1:16 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 04/18/2019 1:17 PM Tourist Development Council Jack Wert Meeting Pending 04/22/2019 9:00 AM 13.A Packet Pg. 266