CCLAAC Subcommittee Minutes 01/23/2019 (draft)Conservation Collier: Outreach Subcommittee
Summary Minutes 1-23-19
Conservation Collier Land Acquisition Advisory Committee
Outreach Subcommittee
Summary Minutes – Draft
January 23, 2019
North Collier Regional Park
Administrative Building, Conference Room C
15000 Livingston Road
Audio File Available Upon Request
Subcommittee Members Staff Public/Other Agency
Michael Seef (MS) – Chair
John Psaras - Absent
Pat Sherry (PS)
Jacob Winge – Absent
Susan Calkins (SC)
Gary Bromley (GB)
Summer Araque (SA) Conservation Collier
Molly Duvall (MD) Conservation Collier
Michelle D’Andrea Conservation Collier
The meeting commenced at 3:30 pm.
1) Acceptance of the agenda – SC requested that any critical matters be moved up, since she was leaving early. MS requested that
the Coordinator updates be moved to the beginning of the agenda.
2) Coordinator Updates – SA stated that she would send an email to the entire CCLAAC to update them on January 22nd BCC
meeting. She informed the Committee that the BCC voted to purchase the following properties: Hack, Green & Green and Berman.
SA said that it was her understanding that the BCC will probably wait until after the referendum to purchase anymore properties.
Pat Sherry joined the meeting.
3) Approval of the November 14, 2018 minutes: MS moved to approve the minutes from November 14, 2018. SC seconded and the
minutes were approved by unanimous voice vote.
Continued Coordinator updates: SA clarified that on February 12 the BCC will hear the request to re -advertise the Ordinance to be
heard at a later date.
Gary Bromley joined the meeting.
4) Old Business:
a) Naples Preserve Panel Development - banner revision- MS explained that the Naples Preserve would like a uniform approach
to the banners; no maps, mostly pictures, reduce verbiage and highlighted key facts. PS suggested having brochures with maps
available for people to take. SA will email the final draft to the Committee for their review and correction. MD stated that there
are new pictures available. There was discussion on using pictures of the preserves on Facebook and ways to expand our
Facebook following.
b) Follow-up - Distribution of brochures and rack cards - MS distributed the 2019 tracking sheet for brochures and rack cards.
He stated that the locations that Alex was covering would have to be reassigned. SC stated she could take over Alex’s
locations. There was discussion on revisions of assignments and additional locations. (Updated list is attached.)
5) New Business:
a) Booths:
i) Gopher Tortoise Day Sat March 23rd
Conservation Collier: Outreach Subcommittee
Summary Minutes 1-23-19
ii) Conservancy Earth Day – April - MS stated that there was a small fee for this booth. GB volunteered to attend. SA
stated that this is event is April 13th from 10 am to 3 pm.
MS will gather more information on these events and sign us up.
b) Campaign to inform the public
i) Various print: Letters to NDN, Fl Weekly, Natural Awakenings – SA said that she would check with CAO to see if this
is allowed.
ii) Broadcast media: Beasley radio, NPR/FGCU – There was discussion on paying for ads vs free public service
announcements for community awareness. PS mentioned that Fox 4 in the Morning regularly does features on local
attractions and events. GB offered to call Beasley Radio and find out what the format is and what is required. PS offered to
call Fox 4.
c) Guides to offer trail walks at selected preserves – MD explained that it is very difficult to find individuals that are qualified
and interested in doing this. Staff does not have to resources to recruit and then train for this program at this time. MD
mentioned that there are partner programs that already provide opportunities that we could l ook into. SA informed the
Committee that Alex Sulecki was working with the Florida Trails Association to provide hikes.
d) Speakers – SC asked if there was a powerpoint presentation available. SA and MS replied affirmatively.
i) Talks at Barfoot Beach Education program
ii) Naples Preserve speaker
iii) Audubon
iv) Naples Native Plant Society
PS suggested speaking at Rotary Clubs. MS asked if any staff members would be willing to do speaking engagements. SA replied that
the staff is short staffed and stretched thin. She said that it might be possible for each staff member to do one speaking engagement per
year, depending on the event. MD mentioned that staff regularly receive request from outside groups requesting speakers, and each staff
member gives several talks a year.
e) Tying FL Master Naturalist Program with field trips to CC preserves – SA stated that this is already being done. MD
explained that every year Melissa host them at Railhead Scrub Preserve.
f) Contacting eco-tourism providers – SC offered to find out the status of the eco-tourism provider organization. She clarified
that maybe we could even be member of the society. MD mentioned that a lot of preserves do not allow eco-tourism because
they charge money. She also pointed out that it is more complicated than just a certification because we would have to give all
vendor equal opportunity to submit proposals.
Susan Calkins left the meeting at 4:20 pm.
6) Set next subcommittee meeting date and agenda
Next meeting set for February 20, 2019 at 3:00
7) Meeting adjourned at 4:45 pm
UPDATE: Meeting scheduled for February 20, 2019 was cancelled due to scheduling conflicts and was rescheduled for March
20, 2019.