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TDC Minutes 01/28/2019January 28, 2019 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, January 28, 2019 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Andy Solis Vice Chairman: Susan Becker Victor Rios Clark Hill Robert Miller Ed (Ski) Olesky Dan Sullivan Michelle McLeod Nancy Kerns ALSO PRESENT: Jack Wert, Tourism Director Ed Caum, Deputy Director, Sports Tourism/Marketing Gary McAlpin, Manager, Coastal Zone Management Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator Jeffery John, Sports Development Manager 1 January 28, 2019 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order — Commissioner Solis Commissioner Solis called the meeting to order at 9:00 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Agenda and Minutes A. Changes and Approval of Today's Agenda Mr. Olesky moved to approve the Agenda. Second by Mr. Rios. Carried unanimously 9 — 0. B. Approval of prior TDC Meeting Minutes 1. Regular Meeting February 26, 2018 Ms. Becker moved to approve the minutes of the February 26, 2018 meeting as presented. Second by Ms. Kerns. Carried unanimously 9 — 0. 5. Presentations/Public Comment - (3 minutes each) None 6. Consent Agenda All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s) will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management None B. Beach Park Facilities None C. Tourism Division None 7. New Business A. Election of Vice Chair Ms. Becker moved to appoint Clark Hill as Vice Chairman of the Tourist Development Council. Second by Ms. McLeod Carried unanimously 9 — 0. B. Recommendation to approve proposal dated November 30, 2018, from Humiston & Moore Engineers for Collier County Beaches and Inlets Annual Monitoring for 2019 under Contract No. 13-6164, authorize the Chairman to execute the work order for a not to exceed the amount of $158,695 and make a finding that this expenditure promotes tourism. (Project #195-90536). 2 January 28, 2019 Mr. McAlpin presented the above referenced Executive Summary noting the work is annually undertaken to determine the project schedule for the year and the scope and cost is similar to that of 2018. Mr. Rios moved to recommend that the Board of County Commissioners approve proposal dated November 30, 2018, from Humiston & Moore Engineers for Collier County Beaches and Inlets Annual Monitoring for 2019 under Contract No. 13-6164, authorize the Chairman to execute the work order for a not to exceed the amount of $158,695 and finds this expenditure promotes tourism. (Project 195-90536). Second by McLeod Carried unanimously 9 — 0. C. Recommendation to approve the Marco Island Central Beach Re -Grade Construction Agreement (Solicitation No. 19-7512) to Earth Tech Enterprises, Inc., for a lump sum total of $1,147,000; authorize the necessary budget amendment and make a finding that this item promotes tourism. Mr. McAlpin presented the above referenced Executive Summary noting • That the proposed project is the culmination of 4 years of work and proposes utilizing inter- tidal sands to re -grade the area and prevent ponding of water on the beaches. • Four bids were received for the work with Earth Tech Enterprises being deemed the lowest qualified bidder. • The beach template in the area ranges from 500 to 1,200 feet in width and the re -grading may reduce the widths by 50 to 230 feet in various locations. • Southern areas of the project require temporary construction easements from private so the work may be completed on private condominium association lands. Mr. Rios moved to recommend the Board of County Commissioners approve the Marco Island Central Beach Re -Grade Construction Agreement (Solicitation No. 19-7512) to Earth Tech Enterprises, Inc., for a lump sum total of $1,147,000, authorize the necessafy budget amendment and finds this item promotes tourism. Second by Mr. Olesky. During Council discussion, the following was noted: • This is the first major work in this area since 2005 as past work has addressed issues on a temporary basis. • If permission to undertake the work on the private lands is not granted, the area will not be re graded and the cost of the project may be slightly reduced. These areas are only a small percentage of the overall area included in the scope of work. Motion carried unanimously 9 — 0. D. Recommendation to approve Tourist Development Tax Promotion Funds to support eight upcoming March and April 2019 Sports Tourism Events up to $49,450 and make a finding that this expenditure promotes tourism. Mr. John presented the above referenced Executive Summary. Ms. McLeod moved to recommend the Board of County Commissioners approve Tourist Development Tax Promotion Funds to support eight upcoming March and April 2019 Sports Tourism Events up to $49,450 and finds this expenditure promotes tourism. Second by Mr. Rios. During Council discussion, the following was noted: • Concern some events such as FYSA President's Cup are scheduled during the busy season and only generate 2 night stays with the original goal of the program to focus on the off peak January 28, 2019 season. Staff noted the promoter is required to generate the room nights to receive the finds which protect the County. Booking the events should help the County secure filture events with this promoter at alternate times of the year. The dates listed in Executive Summary for this event need to be amended to March 16 — 17. Additional rooms will be coming on line next year which may provide additional demand for room nights for sports events. Motion carried unanimously 9 — 0. E. Recommendation to approve the Sponsorship Agreement between Collier County and Spirit Promotions for the 2019-2021 US Open Pickleball Championships and make a finding that this item promotes tourism. Mr. Wert presented the above referenced Executive Summary noting this is a new 3 year agreement with payment installments and penalties incorporated should it be cancelled. During Council discussion, the following was noted: • That the second installment listed in the Executive Summary should be changed to $185,000. • Other jurisdictions are developing new pickleball facilities and concern the County may face increasing competition in the marketplace - Staff noted the County has a premier facility with new courts and shade structures. Other capital improvements are being constructed at the park to ensure the facility remains competitive. In addition to tournaments, there is an Academy hosted on site which helps maintain the operation on the forefront of the sport. Mr. Sullivan moved to recommend the Board of County Commissioners approve the Sponsorship Agreement between Collier County and Spirit Promotions for the 2019-2021 US Open Pickleball Championships and finds this item promotes tourism. Second by Ms. Becker. Carried unanimously 9 — 0. F. Recommendation to award RFP 18-7456 - "Tourism Website Services" to Miles Partnership, LLLP, in the annual amount of $299,880, authorize the Chairman to execute a County Attorney approved contract, and make a finding that this expenditure promotes tourism. Mr. Wert presented the above referenced Executive Summary noting: • That the contract is bid out every 3 years with 4,400 firms identified and 4 responses received from the Request for Proposal. • The Selection Committee determined Miles Partnership, LLLP should be awarded the contract. The company focuses on destination marketing and has been engaged by the County over the past 15 years. The scope of work for the 8 websites includes maintenance, conversion to foreign languages when necessary, preparation of analytics, etc. Staff will ensure upcoming sports events are listed on any applicable websites. The Council requested data be provided on the County's comparison of traffic on the site with other competitive destinations and consider scheduling a presentation on work conducted by the vendor. Mr. Rios moved to recommend the Board of County Commissioners award RFP 18-7456 - "Tourism Website Services" to Miles Partnership, LLLP, in the annual amount of $299,880, 4 January 28, 2019 authorize the Chairman to execute a County Attorney approved contract, and finds this expenditure promotes tourism. Second by Mr. Hill. Carried unanimously 9 — 0. G. Recommendation to authorize Staff to complete negotiations with the City of Naples for a new Interlocal Agreement with the City of Naples for office space in the Norris Center to house the Collier County Film Office staff and authorize required expenditures for this purpose, obtain Board Approval to execute the Interlocal Agreement, and make a finding that this item promotes tourism. Mr. Wert presented the above referenced Executive Summary noting the renewal is through the 2024 and the item will be finalized by Staff with Board of County Commissioners approval anticipated in February and returned to the TDC for an after the fact approval. Ms. McLeod moved to recommend the authorize Staff to complete negotiations with the City of Naples for a new Interlocal Agreement with the City of Naples for office space in the Norris Center to house the Collier County Film Office staff and authorize required expenditures for this purpose, obtain Board Approval to execute the Interlocal Agreement, and make a finding that this item promotes tourism. Second by Ms. Becker. Carried unanimously 9 — 0. 8. Old Business A. Tourist Development Tax Funds FY 18 Fourth Quarter Financial Review Mr. Wert presented the Executive Summary "Tourist Development Tax Funds FY18 Fourth Quarter Financial Review " dated January 28, 2018 for informational purposes. He noted: • That the budget projections for the year are currently on target. • Any unspent capital expenditure funds are rolled over to the next fiscal year given many projects require multi years to complete due to design, permitting, construction, etc. • Any unspent operating funds are carried forward to the next fiscal year and a request is made to utilize the funds in the following year's budget. • The County generally spends all funds allocated to marketing and promotions in a given year. B. Beach Bus Report Mr. Wert presented the PowerPoint "Collier Area Transit Beach Bus November 23, 2019 —April 29, 2019 " for informational purposes. He reported: • That the trolley operation is in the final year of it's three year grant and Tourist Tax funds were allocated for promotion and marketing of the operation. • Ridership has increased over the years and consideration may be given to reapplying for the grant. • A 2019 season interim and final report will be forwarded to the Council when they become available. During Council discussion it was noted: • That the ridership in November was minimal and didn't increase until December and consideration may want to be given to initiating the service at a later time — Staff noted weather and a change in the route was possibly a factor and starting earlier yields a time when individuals begin to recognize the service is available and plan use at a later date. • Staff will determine any opportunities for implementing the set -vice for the City of Marco Island and report back to the Council — It was noted the City should investigate services such as "Slidr" and Nickel Ride" to determine any opportunities available in this arena. 5 January 28, 2019 9. Council Member Discussion Ms. Kerns requested an update on the dredging of Gordon River pass. Mr. McAlpin reported: • That the US Army Corps of Engineers agreed to conduct the work this year, however has reversed the decision but are continuing with the engineering aspect of the project. • This is the only Federal dredging project in the area which is under the jurisdiction of the City of Naples. • The dredging is generally conducted on a 4 — 5 year cycle with the work previously completed 2 years ago. • One issue moving forward is the USACE is increasing their focus on areas of commercial navigation and this waterway is primarily utilized by residential boat traffic. • The funds are usually awarded via a request from a Congressional representative and he recommended any interested party contact the local delegation. Ms. McLeod requested an update on the County's review of private party vacation rentals. Commissioner Solis reported that the BCC has directed Staff to review the options available to the County and report back at a meeting in March. Mr. Sullivan reported that the Swamp Buggy Races were postponed until February 6 and 7 due to weather issues and requested Staff provide a report on the 2018 FBU Championship event at the next meeting. 10. Marketing Partner Reports These reports (Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing, Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website Activity, Digital & Social Media- Paradise Advertising, Book Direct, County Museums County Museums) are provided to TDC members on the digital link above to the County website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. A. Research Data Services — Dr. Walter Klages Staff reported they continue to monitor visitation data and are prepared to institute short term marketing endeavors as necessary to address the trend of decreasing visitation should it continue the case for October; November and December. Red Tide outbreaks may have potentially contributed to the visitation down turn. Mr. Miller left the meeting at 11: 00 a. in. B. Paradise Advertising — Rudy Webb Paradise Advertising and Marketing, Inc. — Marketing Report Mr. Webb provided an overview of the Fall and Winter Campaign and reported the destination received four 2018 Adrian awards from the Hospitality Sales & Marketing Association International (2 gold and 2 silver). C. Lou Hammond Group - Jonell Modys "Lou Hammond Group and CVB PR Team Public Relations Report" D. Collier County Tourist Tax Collections — Jack Wert January 28, 2019 "Collier County Tax Collector Tourist Tax Collections" E. Miles Partners — Website Activity — Jack Wert "Web Site Analytics" F. Digital & Social Media- Paradise Advertising and Zebra Brazil "Brazil Social Media Marketing" G. Atilus — Search Engine Optimization "Digital/Social Media Marketing" 11.Tourism Staff Reports These activity reports (Tourism Staff Reports - Director, Group Sales, Leisure & Travel Trade Sales, Special Markets, Sports Marketing, Public Relations & Communications, Film Office, International Representatives, Visitor Centers) are provided to TDC members on a digital link to the County website and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. A. Director — Jack Wert B. Group Sales — Jack Wert C. Leisure and Travel Trade Sales — Jack Wert D. Sports Marketing — Jack Wert E. Public Relations & Communications — Jack Wert F. Film Office — Jack Wert G. International Representatives — Jack Wert H. Visitor Centers — Jack Wert I. County Museums — Amanda Townsend 12. Detailed Staff Reports A. Detailed Staff Reports Submitted 13. Next Scheduled Meeting Date/Location — February 25, 2019— 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the chair at 11:50 A.M. COLLIER COUNTY TOURIST DEVELOPMENT. COUNCIL -Gomm rssioner-Andy�olis-rC—h �i-r-man VICE. These minutes approved by the Board/Committee on as presented or as amended 6/ 7