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TDC Minutes 03/25/2019March 25, 2019 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, March 25, 2019 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Andy Solis Vice Chairman: Clark Hill Victor Rios Susan Becker Robert Miller (Excused) Ed (Ski) Olesky Dan Sullivan Michelle McLeod Nancy Kerns ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Manager, Coastal Zone Management Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator Jeffrey John, Sports Development Manager 1 COLLIER COUNTY Tourist Development Council AGENDA March 25, 2019 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Andy Solis, Chair Susan Becker, Vice-Chair Dan Sullivan Nancy Kerns Clark Hill Robert Miller Edward (Ski) Olesky Councilor Victor Rios Councilwoman Michelle McLeod All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, t o the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairma n grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. March 2019 Collier County Tourist Development Council Page 2 Printed 3/21/2019 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. February 25, 2019 TDC Meeting Minutes 5. Presentations A. Michael Dalby - Naples Chamber Update B. Patty Huff - Everglades City Trails Town Designation 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management B. Beach Park Facilities C. Tourism Division 7. New Business A. Recommendation to approve the Sponsorship Agreement between Collier County and MSNC, LLC dba Football University for the 2019-2020 Football University National Championships and make a finding that the sponsorship expenditures promote tourism. B. Recommendation to approve the Sponsorship Agreement between Collier County and UWP, LLC dba Pro Watercross Championship and make a finding that the sponsorship expenditures promote tourism. C. Tourist Development Council (TDC) Appointment Review D. Recommendation to approve and authorize the Chairman to execute Amendment No. 1 to Contract 19CO1 with the Florida Department of Environmental Protection Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for Dredging of Wiggins Pass, and make a finding that this item promotes tourism. March 2019 Collier County Tourist Development Council Page 3 Printed 3/21/2019 E. Recommendation to amend the Function, Powers and Duties of the Coastal Advisory Committee to provide Coastal Water Quality coordination, education, oversight and outreach for all of Collier County including the City of Naples, the City of Marco Island and Everglades City and make a finding that this item promotes tourism. 8. Old Business A. FY 18 Financial Report Update 9. Council Member Discussion 10. Marketing Partner Reports A. Marketing Partner Reports 11. Tourism Staff Reports A. Tourism Staff Reports 12. Detailed Staff Reports A. Detailed Staff Reports 13. Next Scheduled Meeting A. Next Meeting Date - April 22, 2019 14. Adjournment March 25, 2019 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order — Commissioner Solis Commissioner Solis called the meeting to order at 9:00 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Agenda and Minutes A. Changes and Approval of Today's Agenda Mr. Rios moved to approve the Agenda. Second by McLeod Carried unanimously 8 — 0. B. Approval of prior TDC Meeting Minutes 1. Regular Meeting February 25, 2019, Ms. Becker moved to approve the minutes of the February 25, 2019 meeting as presented Second by Ms. Kerns. Carried unanimously 8 — 0. 5. Presentations/Public Comment - (3 minutes each) (this item was heard later in the meeting) A. Michael Dalby - Naples Chamber Update Mr. Dalby provided an update on the proposed Visitors Center at the Naples Depot noting the project was terminated as it became too expensive to renovate the baggage car ($700,000 +/-). The Center will continue at the Chamber's Office on US41 and options will be investigated for a downtown Naples venue. One concept is determining any options for expansion at the Naples Depot Museum or other Museum sites. The Council noted two options may want to be investigated for the depot: Building a rail car facility as opposed to attempting to renovate the existing baggage car or the feasibility of utilizing private sponsors to fund the construction. B. Patty Huff - Everglades City Trails Town Designation Patty Huff and Kathleen Brock reported Everglade City has obtained a designation as a "Trail Town " in the State of Florida. The trail town program was developed last year and the City is the 9"' one designated by the State. It focuses on tourist opportunities for kayaking, hiking, biking and equestrian adventures. A five-year economic impact plan is being developed for the designation. 6. Consent Agenda All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s) will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management None B. Beach Park Facilities None 2 March 25, 2019 C. Tourism Division None 7. New Business A. Recommendation to approve the Sponsorship Agreement between Collier County and MSNC, LLC dba Football University for the 2019-2020 Football University National Championships and make a finding that the sponsorship expenditures promote tourism. Mr. Wert provided the above referenced Executive Summary noting: • The new agreement is being executed as a sponsorship under a 2 -year term. • The amount of the proposed is $440,035 and based on past years expenditures. • The County will be providing the funds for field rentals under a separate contract. • The agreement provides for 3 installment payments based on the applicant meeting certain thresholds. Speakers Kevin VanDuser spoke in support of the sponsorship. Bill Kramer spoke in support of the sponsorship. Commissioner Taylor spoke in support of the sponsorship. Steven Quinn, FBU spoke noting the organization is interested in a long-term partnership. Under Council discussion, the following was noted: • Given the advertising provided for the area during the live telecast for the US Army Senior Bowl, it would be beneficial to develop an analysis of the media analytics for the commercials reaching the 4.63M viewers — staff reported they could provide an update at the next meeting. • Consideration should be given to adding a question to any research surveys to determine if the respondent was aware of the event or it influenced their decision to visit the area. • The amount of the expenditure has been reduced over previous years and Staff is developing a long-term plan for funding of future sports events in the area. Ms. Becker moved to recommend the Board of County Commissioners approve the Sponsorship Agreement between Collier County and MSNC, LLC dba Football University for the 2019-2020 Football University National Championships andfinds the sponsorship expenditures promote tourism. Second by Mn Rios. Motion carried 7 "yes" —1 "no." Mr. Sullivan voted "no." Mr. Sullivan reported his "no" vote was predicated on the amount of the expenditure given it may not be targeting the correct demographic set for the County. B. Recommendation to approve the Sponsorship Agreement between Collier County and UWP, LLC dba Pro Watercross Championship and make a finding that the sponsorship expenditures promote tourism. Mr. Wert provided the above referenced Executive Summary noting: • The event is the final stop for the circuit and is promoted at other events throughout the season. • The agreement has been converted to a sponsorship with 3 installment payments based on the applicant meeting certain thresholds. March 25, 2019 • The hotel room night generated are mainly from participants however the County receives national exposure during televising of the event which allows penetration of markets untargeted with other advertising funds spent by the County. During Council discussion it was noted the data on past years events has not been provided as part of the item's backup material and the item should be continued — Staff noted the information is available and may be provided but was omitted as the event has been funded for multiple years. Commissioner Solis moved to continue the item. Second by Ms. Kerns. Carried unanimously 8 — 0. C. Tourist Development Council (TDC) Appointment Review Mr. Wert presented the above referenced Executive Summary noting there are 2 vacancies on the Council with Everglade City anticipated to provide a recommendation on their representative given Mr. Miller's seat is one of the open positions. Mr. Hill has applied for reappointment on the Committee for the hotel operator category Mr. McLeod moved to recommend the Board of County Commissioners appoint Clark Hill to the Tourist Development Council. Second by Ms. Kerns. Carried unanimously 8 — 0. D. Recommendation to approve and authorize the Chairman to execute Amendment No. 1 to Contract #19C01 with the Florida Department of Environmental Protection Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for Dredging of Wiggins Pass, and make a finding that this item promotes tourism. Mr. McAlpin provided the above referenced Executive Summary noting contact amendment is for the County to receive the balance of cost share funding due ($800,000 +/-) from the State for the work at Wiggins Pass. Mr. Rios moved to recommend the Board of County Commissioners approve and authorize tine Chairman to execute Amendment No. 1 to Contract #19C01 with the Florida Department of Environmental Protection Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for Dredging of Wiggins Pass finds the expenditure promotes tourism. Second by Mr. Sullivan. Carried unanimously 8 — 0. E. Recommendation to amend the Function, Powers and Duties of the Coastal Advisory Committee to provide Coastal Water Quality coordination, education, oversight and outreach for all of Collier County including the City of Naples, the City of Marco Island and Everglades City and make a finding that this item promotes tourism. Mr. McAlpin provided the above referenced Executive Summary noting the Coastal Advisory Committee (CAC) is proposing to amend their Ordinance to include their efforts to coordinate water quality issues in the County, which may have an effect on coastal waters. Mr. Rios moved to recommend the Board of County Commissioners amend the Function, Powers and Duties of the Coastal Advisory Committee to provide Coastal Water Quality coordination, education, oversight and outreach for all of Collier County including the City of Naples, the City of Marco Island and Everglades City finds the item promotes tourism. Second by Ms. Becker. 4 March 25, 2019 Ms. McLeod expressed concern representatives of the City of Naples haven't had the opportunity to review the proposal and determine if there would be any impacts on their efforts in the arena given they are referenced in the proposed Ordinance. She requested the item be continued. Some Members noted the item should not be delayed given the recent water quality issues that have arisen in the region. Mr. McAlpin reported the proposal is for information exchange between the various jurisdictions and would not impact any policy or jurisdictional controls for the City of Naples, Marco Island or Everglade City. The proposal was initiated by Members of the CAC residing in the City of Naples and Councilwoman Linda Penniman. County Staff will coordinate with the City of Naples on the proposal and provide any information as necessary. Motion carried 5 "yes" 3 "no." Ms. McLeod, Mr. Sullivan and Mr. Hill voted "no." 8. Old Business A. FY 18 Financial Report Update Mr. Wert reported 9. Council Member Discussion Ms. McLeod reported the Lee County TDC is altering their branding. She requested an update on the County's investigation into the Ordinances regulating short-term rentals - Mr. Wert reported the BCC is scheduled to consider the recommendation developed by the TDC later this month. Ms. Becker recommended the title of the Executive Summaries presented include the dollar amount sought for any funding — Mr. Wert reported the nein format for the documents has been provided to staff by the County. 10. Marketing Partner Reports These reports (Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing, Inc., LHG (Lott Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website Activity, Digital & Social Media- Paradise Advertising, Book Direct, County Museums) are provided to TDC members on the digital link above to the County website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. A. Research Data Services — Dr. Walter Klages Klages Research & Research Data Services, Inc. - Research Report B. Paradise Advertising —Nicole Delaney Paradise Advertising and Marketing, Inc. —Marketing Report C. Lou Hammond Group - Jonell Modys "Lou Hammond Group and CVB PR Team Public Relations Report" D. Collier County Tourist Tax Collections — Jack Wert "Collier County Tax Collector Tourist Tax Collections" E. Miles Partners — Website Activity — Buzzy Ford "Web Site Analytics" F. Digital & Social Media - Paradise Advertising and Zebra Brazil March 25, 2019 "Brazil Social Media Marketing" G. Atilus — Search Engine Optimization "Digital/Social Media Marketing" 11.Tourism Staff Reports These activity reports (Tourism Staff Reports - Director, Group Sales, Leisure & Travel Trade Sales, Special Markets, Sports Marketing, Public Relations & Communications, Film Office, International Representatives, Visitor Centers) are provided to TDC members on a digital link to the County website and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. A. Director B. Group Sales C. Leisure and Travel Trade Sales D. Sports Marketing E. Public Relations & Communications F. Film Office G. International Representatives H. Visitor Centers I. County Museums 12. Detailed Staff Reports A. Detailed Staff Reports Submitted 13. Next Scheduled Meeting Date/Location — April 22, 2019 — 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the chair at 12:08 P.M. COLLIER COUNTY TOURSDEVELOPMENT COUNCIL Comimissioner Andy Solis These minutes approved by the Board/Committee on Y/ 2-2-119 as presented or as amended V Co