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TDC Agenda 02/25/2019COLLIER COUNTY Tourist Development Council AGENDA February 25, 2019 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Andy Solis, Chair Clark Hill, Vice-Chair Susan Becker Dan Sullivan Nancy Kerns Robert Miller Edward (Ski) Olesky Councilor Victor Rios Councilwoman Michelle McLeod All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. February 2019 Collier County Tourist Development Council Page 2 Printed 2/21/2019 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. January 28, 2019 TDC Meeting Minutes 5. Presentations A. FBU Presentation 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management B. Beach Park Facilities C. Tourism Division 7. New Business A. Short Term Vacation Rental Research B. Recommendation to approve Tourist Development Tax Promotion Funds to support two upcoming May 2019 Sports Tourism Events up to $14,250 and make a finding that these expenditures promote tourism. C. Recommendation to award four (4) Agreements for Request for Qualification (RFQ) # 18- 7412 “Video Capture and Production” to: Paradise Coast TV, LLC, SoundStyle Inc. dba The Naples Studio, Contender Productions Studios, Inc., and Full Moon Creative, LLC, authorize the Chairman to execute the Agreements with awarded contractors, and make a finding that these expenditures promote tourism. D. Recommendation to approve the year two “Printing of Visitor Guides” for the Tourism Division under the ITB # 18-7247 award to Publication Printers Corporation to print 75,000 copies of the 2019 Collier County Visitor Guides for a not to exceed amount of $33,183.40 and make a finding that this action promotes tourism. February 2019 Collier County Tourist Development Council Page 3 Printed 2/21/2019 E. Recommendation to approve a new Interlocal Agreement with the City of Naples for office space in the Norris Center to house the Collier County Film Office staff, authorize the Chair to sign the County Attorney approved Agreement, authorize all required expenditures for this purpose, and make a finding that this item promotes tourism. 8. Old Business A. Beach Bus Update 9. Council Member Discussion 10. Marketing Partner Reports A. Marketing Partner Reports 11. Tourism Staff Reports A. Tourism Staff Reports 12. Detailed Staff Reports A. Detailed Staff Report 13. Next Scheduled Meeting A. Next Meeting Date - March 25, 2019 14. Adjournment 02/25/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.B.1 Item Summary: January 28, 2019 TDC Meeting Minutes Meeting Date: 02/25/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 02/19/2019 10:41 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 02/19/2019 10:41 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 02/19/2019 10:42 AM Tourism Jack Wert Director Completed 02/19/2019 3:31 PM County Manager's Office Sean Callahan Executive Director Completed 02/19/2019 5:23 PM County Attorney's Office Colleen Greene Attorney Review Completed 02/20/2019 10:10 AM Tourist Development Council Jack Wert Meeting Pending 02/25/2019 9:00 AM 4.B.1 Packet Pg. 4 January 28, 2019 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, January 28, 2019 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building “F” of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Andy Solis Vice Chairman: Susan Becker Victor Rios Clark Hill Robert Miller Ed (Ski) Olesky Dan Sullivan Michelle McLeod Nancy Kerns ALSO PRESENT: Jack Wert, Tourism Director Ed Caum, Deputy Director, Sports Tourism/Marketing Gary McAlpin, Manager, Coastal Zone Management Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator Jeffery John, Sports Development Manager 4.B.1.a Packet Pg. 5 Attachment: January 28 (8068 : January 28, 2019 TDC Meeting Minutes) January 28, 2019 2 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order – Commissioner Solis Commissioner Solis called the meeting to order at 9:00 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Agenda and Minutes A. Changes and Approval of Today’s Agenda Mr. Olesky moved to approve the Agenda. Second by Mr. Rios. Carried unanimously 9 – 0. B. Approval of prior TDC Meeting Minutes 1. Regular Meeting February 26, 2018 Ms. Becker moved to approve the minutes of the February 26, 2018 meeting as presented. Second by Ms. Kerns. Carried unanimously 9 – 0. 5. Presentations/Public Comment - (3 minutes each) None 6. Consent Agenda All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s) will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management None B. Beach Park Facilities None C. Tourism Division None 7. New Business A. Election of Vice Chair Ms. Becker moved to appoint Clark Hill as Vice Chairman of the Tourist Development Council. Second by Ms. McLeod. Carried unanimously 9 – 0. B. Recommendation to approve proposal dated November 30, 2018, from Humiston & Moore Engineers for Collier County Beaches and Inlets Annual Monitoring for 2019 under Contract No. 13-6164, authorize the Chairman to execute the work order for a not to exceed the amount of $158,695 and make a finding that this expenditure promotes tourism. (Project #195-90536). 4.B.1.a Packet Pg. 6 Attachment: January 28 (8068 : January 28, 2019 TDC Meeting Minutes) January 28, 2019 3 Mr. McAlpin presented the above referenced Executive Summary noting the work is annually undertaken to determine the project schedule for the year and the scope and cost is similar to that of 2018. Mr. Rios moved to recommend that the Board of County Commissioners approve proposal dated November 30, 2018, from Humiston & Moore Engineers for Collier County Beaches and Inlets Annual Monitoring for 2019 under Contract No. 13-6164, authorize the Chairman to execute the work order for a not to exceed the amount of $158,695 and finds this expenditure promotes tourism. (Project 195-90536). Second by McLeod. Carried unanimously 9 – 0. C. Recommendation to approve the Marco Island Central Beach Re-Grade Construction Agreement (Solicitation No. 19-7512) to Earth Tech Enterprises, Inc., for a lump sum total of $1,147,000; authorize the necessary budget amendment and make a finding that this item promotes tourism. Mr. McAlpin presented the above referenced Executive Summary noting  That the proposed project is the culmination of 4 years of work and proposes utilizing inter- tidal sands to re-grade the area and prevent ponding of water on the beaches.  Four bids were received for the work with Earth Tech Enterprises being deemed the lowest qualified bidder.  The beach template in the area ranges from 500 to 1,200 feet in width and the re-grading may reduce the widths by 50 to 230 feet in various locations.  Southern areas of the project require temporary construction easements from private so the work may be completed on private condominium association lands. Mr. Rios moved to recommend the Board of County Commissioners approve the Marco Island Central Beach Re-Grade Construction Agreement (Solicitation No. 19-7512) to Earth Tech Enterprises, Inc., for a lump sum total of $1,147,000; authorize the necessary budget amendment and finds this item promotes tourism. Second by Mr. Olesky. During Council discussion, the following was noted:  This is the first major work in this area since 2005 as past work has addressed issues on a temporary basis.  If permission to undertake the work on the private lands is not granted, the area will not be re graded and the cost of the project may be slightly reduced. These areas are only a small percentage of the overall area included in the scope of work. Motion carried unanimously 9 – 0. D. Recommendation to approve Tourist Development Tax Promotion Funds to support eight upcoming March and April 2019 Sports Tourism Events up to $49,450 and make a finding that this expenditure promotes tourism. Mr. John presented the above referenced Executive Summary. Ms. McLeod moved to recommend the Board of County Commissioners approve Tourist Development Tax Promotion Funds to support eight upcoming March and April 2019 Sports Tourism Events up to $49,450 and finds this expenditure promotes tourism. Second by Mr. Rios. During Council discussion, the following was noted:  Concern some events such as FYSA President’s Cup are scheduled during the busy season and only generate 2 night stays with the original goal of the program to focus on the off peak 4.B.1.a Packet Pg. 7 Attachment: January 28 (8068 : January 28, 2019 TDC Meeting Minutes) January 28, 2019 4 season. Staff noted the promoter is required to generate the room nights to receive the funds which protect the County. Booking the events should help the County secure future events with this promoter at alternate times of the year.  The dates listed in Executive Summary for this event need to be amended to March 16 – 17.  Additional rooms will be coming on line next year which may provide additional demand for room nights for sports events. Motion carried unanimously 9 – 0. E. Recommendation to approve the Sponsorship Agreement between Collier County and Spirit Promotions for the 2019-2021 US Open Pickleball Championships and make a finding that this item promotes tourism. Mr. Wert presented the above referenced Executive Summary noting this is a new 3 year agreement with payment installments and penalties incorporated should it be cancelled. During Council discussion, the following was noted:  That the second installment listed in the Executive Summary should be changed to $185,000.  Other jurisdictions are developing new pickleball facilities and concern the County may face increasing competition in the marketplace - Staff noted the County has a premier facility with new courts and shade structures. Other capital improvements are being constructed at the park to ensure the facility remains competitive. In addition to tournaments, there is an Academy hosted on site which helps maintain the operation on the forefront of the sport. Mr. Sullivan moved to recommend the Board of County Commissioners approve the Sponsorship Agreement between Collier County and Spirit Promotions for the 2019-2021 US Open Pickleball Championships and finds this item promotes tourism. Second by Ms. Becker. Carried unanimously 9 – 0. F. Recommendation to award RFP 18-7456 - “Tourism Website Services” to Miles Partnership, LLLP, in the annual amount of $299,880, authorize the Chairman to execute a County Attorney approved contract, and make a finding that this expenditure promotes tourism. Mr. Wert presented the above referenced Executive Summary noting:  That the contract is bid out every 3 years with 4,400 firms identified and 4 responses received from the Request for Proposal.  The Selection Committee determined Miles Partnership, LLLP should be awarded the contract.  The company focuses on destination marketing and has been engaged by the County over the past 15 years.  The scope of work for the 8 websites includes maintenance, conversion to foreign languages when necessary, preparation of analytics, etc.  Staff will ensure upcoming sports events are listed on any applicable websites. The Council requested data be provided on the County’s comparison of traffic on the site with other competitive destinations and consider scheduling a presentation on work conducted by the vendor. Mr. Rios moved to recommend the Board of County Commissioners award RFP 18-7456 - “Tourism Website Services” to Miles Partnership, LLLP, in the annual amount of $299,880, 4.B.1.a Packet Pg. 8 Attachment: January 28 (8068 : January 28, 2019 TDC Meeting Minutes) January 28, 2019 5 authorize the Chairman to execute a County Attorney approved contract, and finds this expenditure promotes tourism. Second by Mr. Hill. Carried unanimously 9 – 0. G. Recommendation to authorize Staff to complete negotiations with the City of Naples for a new Interlocal Agreement with the City of Naples for office space in the Norris Center to house the Collier County Film Office staff and authorize required expenditures for this purpose, obtain Board Approval to execute the Interlocal Agreement, and make a finding that this item promotes tourism. Mr. Wert presented the above referenced Executive Summary noting the renewal is through the 2024 and the item will be finalized by Staff with Board of County Commissioners approval anticipated in February and returned to the TDC for an after the fact approval. Ms. McLeod moved to recommend the authorize Staff to complete negotiations with the City of Naples for a new Interlocal Agreement with the City of Naples for office space in the Norris Center to house the Collier County Film Office staff and authorize required expenditures for this purpose, obtain Board Approval to execute the Interlocal Agreement, and make a finding that this item promotes tourism. Second by Ms. Becker. Carried unanimously 9 – 0. 8. Old Business A. Tourist Development Tax Funds FY 18 Fourth Quarter Financial Review Mr. Wert presented the Executive Summary “Tourist Development Tax Funds FY18 Fourth Quarter Financial Review” dated January 28, 2018 for informational purposes. He noted:  That the budget projections for the year are currently on target.  Any unspent capital expenditure funds are rolled over to the next fiscal year given many projects require multi years to complete due to design, permitting, construction, etc.  Any unspent operating funds are carried forward to the next fiscal year and a request is made to utilize the funds in the following year’s budget.  The County generally spends all funds allocated to marketing and promotions in a given year. B. Beach Bus Report Mr. Wert presented the PowerPoint “Collier Area Transit Beach Bus November 23, 2019 – April 29, 2019” for informational purposes. He reported:  That the trolley operation is in the final year of it’s three year grant and Tourist Tax funds were allocated for promotion and marketing of the operation.  Ridership has increased over the years and consideration may be given to reapplying for the grant.  A 2019 season interim and final report will be forwarded to the Council when they become available. During Council discussion it was noted:  That the ridership in November was minimal and didn’t increase until December and consideration may want to be given to initiating the service at a later time – Staff noted weather and a change in the route was possibly a factor and starting earlier yields a time when individuals begin to recognize the service is available and plan use at a later date.  Staff will determine any opportunities for implementing the service for the City of Marco Island and report back to the Council – It was noted the City should investigate services such as “Slidr” and Nickel Ride” to determine any opportunities available in this arena. 4.B.1.a Packet Pg. 9 Attachment: January 28 (8068 : January 28, 2019 TDC Meeting Minutes) January 28, 2019 6 9. Council Member Discussion Ms. Kerns requested an update on the dredging of Gordon River pass. Mr. McAlpin reported:  That the US Army Corps of Engineers agreed to conduct the work this year, however has reversed the decision but are continuing with the engineering aspect of the project.  This is the only Federal dredging project in the area which is under the jurisdiction of the City of Naples.  The dredging is generally conducted on a 4 – 5 year cycle with the work previously completed 2 years ago.  One issue moving forward is the USACE is increasing their focus on areas of commercial navigation and this waterway is primarily utilized by residential boat traffic.  The funds are usually awarded via a request from a Congressional representative and he recommended any interested party contact the local delegation. Ms. McLeod requested an update on the County’s review of private party vacation rentals. Commissioner Solis reported that the BCC has directed Staff to review the options available to the County and report back at a meeting in March. Mr. Sullivan reported that the Swamp Buggy Races were postponed until February 6 and 7 due to weather issues and requested Staff provide a report on the 2018 FBU Championship event at the next meeting. 10. Marketing Partner Reports These reports (Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing, Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website Activity, Digital & Social Media- Paradise Advertising, Book Direct, County Museums County Museums) are provided to TDC members on the digital link above to the County website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. A. Research Data Services – Dr. Walter Klages Staff reported they continue to monitor visitation data and are prepared to institute short term marketing endeavors as necessary to address the trend of decreasing visitation should it continue the case for October, November and December. Red Tide outbreaks may have potentially contributed to the visitation down turn. Mr. Miller left the meeting at 11:00 a.m. B. Paradise Advertising – Rudy Webb Paradise Advertising and Marketing, Inc. – Marketing Report Mr. Webb provided an overview of the Fall and Winter Campaign and reported the destination received four 2018 Adrian awards from the Hospitality Sales & Marketing Association International (2 gold and 2 silver). C. Lou Hammond Group - Jonell Modys “Lou Hammond Group and CVB PR Team Public Relations Report” D. Collier County Tourist Tax Collections – Jack Wert 4.B.1.a Packet Pg. 10 Attachment: January 28 (8068 : January 28, 2019 TDC Meeting Minutes) January 28, 2019 7 “Collier County Tax Collector Tourist Tax Collections” E. Miles Partners – Website Activity – Jack Wert “Web Site Analytics” F. Digital & Social Media- Paradise Advertising and Zebra Brazil “Brazil Social Media Marketing” G. Atilus – Search Engine Optimization “Digital/Social Media Marketing” 11.Tourism Staff Reports These activity reports (Tourism Staff Reports - Director, Group Sales, Leisure & Travel Trade Sales, Special Markets, Sports Marketing, Public Relations & Communications, Film Office, International Representatives, Visitor Centers) are provided to TDC members on a digital link to the County website and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. A. Director – Jack Wert B. Group Sales – Jack Wert C. Leisure and Travel Trade Sales – Jack Wert D. Sports Marketing – Jack Wert E. Public Relations & Communications – Jack Wert F. Film Office – Jack Wert G. International Representatives – Jack Wert H. Visitor Centers – Jack Wert I. County Museums – Amanda Townsend 12. Detailed Staff Reports A. Detailed Staff Reports Submitted 13. Next Scheduled Meeting Date/Location – February 25, 2019– 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 ***** There being no further business for the good of the County, the meeting was adjourned by order of the chair at 11:50 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL __________________________________ Commissioner Andy Solis, Chairman These minutes approved by the Board/Committee on ___________________________________________ as presented _____________ or as amended ________________. 4.B.1.a Packet Pg. 11 Attachment: January 28 (8068 : January 28, 2019 TDC Meeting Minutes) 02/25/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 5.A Item Summary: FBU Presentation Meeting Date: 02/25/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 02/19/2019 3:55 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 02/19/2019 3:55 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 02/19/2019 3:55 PM Tourism Jack Wert Director Completed 02/19/2019 4:19 PM County Manager's Office Sean Callahan Executive Director Completed 02/20/2019 8:25 AM County Attorney's Office Colleen Greene Attorney Review Completed 02/20/2019 10:09 AM Tourist Development Council Jack Wert Meeting Pending 02/25/2019 9:00 AM 5.A Packet Pg. 12 5.A.1 Packet Pg. 13 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) Youth Football’s True National Event 5.A.1 Packet Pg. 14 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) 2017 Collier County becomes the official presenting Sponsor of the FBU National Championship. Path to Naples integrated into event names and #PathtoNaples used on all platforms. Paradise Coast logo to be center piece on all player jerseys. 5.A.1 Packet Pg. 15 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) 5.A.1 Packet Pg. 16 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) 2015 12 Teams 5.A.1 Packet Pg. 17 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) 2016 24 Teams 5.A.1 Packet Pg. 18 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) 2017 40 Teams 5.A.1 Packet Pg. 19 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) 2017-2018 FBU Freshman All-American Bowl 5.A.1 Packet Pg. 20 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) Beach Front Media Session on Orientation Day December 2018 5.A.1 Packet Pg. 21 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) On Wednesday, December 19th we enjoyed having the participants of the FBU Tournament visit Lowdermilk Park, the City of Naples’ premier beach front park, for a day of sun, fun, food and relaxation!! The event was well organized and the kids, coaches and parents all seemed to have a great time, were well behaved and were very respectful to the park and staff. Thank you for utilizing the Lowdermilk Park concessionaire to provide the food and beverages for this event. I am sure they appreciated the business on a usually quiet day! We hope this day of fun at Lowdermilk Park is a part of the FBU Tournament for years to come!! Mike Leslie, CPRP, Deputy Director Community Services Department 2018 Beach Party -Lowdermilk Park Athletes Enjoyed Sharing the Beach with the Community 5.A.1 Packet Pg. 22 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) Naples Hotels Utilized 5.A.1 Packet Pg. 23 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) Hotel Testimonial “This years’ experience with FBU, TEAMINN, and Mass Elite was top notch. We had great communication from the onset in preparation for the arrival of the Mass Elite Football Team. TEAMINN provided us with a timely and accurate reservations list. PJ VandeRydt, Coach for the Mass Elite team, was a pleasure to work with. His team behavior was exemplary. We literally had no issues reported during their entire stay. The kids stayed on schedules, and behaved in a courteous and professional manner with all staff. Great event, and we would like to welcome them again.” Jacob Damouni Resort Manager Naples Grande Beach Resort 5.A.1 Packet Pg. 24 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) Hotel Feedback We have been one of the host hotels for FBU for three years.The group continues to provide some much needed business during a period that typically is very challenging for our property.Steve and his team are excellent to work with.They are organized, active, and prepared to assist the hotel with any challenges that may arise. Susan Savino, CWP Director of Conference Services The Naples Beach Hotel & Golf Club •Each Athlete and Parent signs a behavior agreement •FBUNC paves the way for future sports endeavors in Naples CODE OF CONDUCT 5.A.1 Packet Pg. 25 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) $70,000 Local Employment •Referees •Operations Staff •Truck Drivers •Public Address Announcers •CVB money to FBU goes directly into the Naples community 5.A.1 Packet Pg. 26 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) Tax Dollars at Work •CVB money goes directly into the Naples community •Venues •Security •Athletic Trainers •EMS $86,000 5.A.1 Packet Pg. 27 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) 2018 EVENT OVERVIEW Youth football’s biggest event returned to Collier County for the fourth year. Attracting 9U, 10U, 6th, 7th and 8th grade teams from across the Country. The Football University National Championships is a one of a kind tournament promoting youth football. The Freshman All-American Bowl was held at Gulf Coast High School. The game showcased 70 of the top freshman players in the Country, including four Collier County athletes and three Collier County coaches. Prior to the Freshman All-American Game Naples High School faced Palmetto Ridge High School in the Special Olympics Florida –Collier County Flag Football Game. At the end of the week, the weather presented a challenge and all but two of the Championship games were cancelled. Football University, Naples Marco Island Everglades CVB, Collier County Schools and North Collier Regional Park staff members came together to create a solution and four teams faced off for their Championship the following day on the new turf fields at North Collier Regional Park. In closing, the event was a great success and all our event partners helped to ensure the player, their parents and friends enjoyed a great experience. 5.A.1 Packet Pg. 28 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) CHAMPIONSHIP GAMES SCHEDULE Wednesday, December 19-GULF COAST HIGH SCHOOL 7:30 PM: Freshman All American Game Thursday, December 20-NAPLES HIGH SCHOOL 4:00 PM: 9U Championship 6:00 PM: 10U Championship Thursday, December 20-GULF COAST HIGH SCHOOL 3:30 PM: 6th Grade Championship 6:00 PM: 7th Grade Championship 8:30 PM: 8th Grade Championship 5.A.1 Packet Pg. 29 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) PRE-PLANNING / EVENT WRAP-UP Conference Calls were held with FBU staff on a monthly and semi- weekly basis to discuss event logistics and promotion 1.August 15, 2018 2.September 5, 2018 3.September 19, 2018 4.October 3, 2018 5.October 31, 2018 6.December 4, 2018 CVB & FBU Staff to discuss Social Media and Event Operations 7.December 12, 2018 8.December 21, 2018 –Post-Event Conference Call 5.A.1 Packet Pg. 30 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) MEDIA The 2018 Freshman All-American Championship Game was Live-Streamed on Eleven Sports Network. The telecasts originated from Gulf Coast High School. Eleven Sports is available on-line in 70 million homes worldwide in the United States. Historically this media platform has been challenging to track and we are attempting to quantify the delivery numbers. The County also received three thirty-second commercial spots during the American Family Insurance All-American Bowl in San Antonio. The game was aired live nationally on December 5th on NBC with an estimated 4.4 Million viewers. 5.A.1 Packet Pg. 31 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) Media Deliverables 5.A.1 Packet Pg. 32 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) National Championship Advertising 20 Total Commercials over 4 game span. All Finals and Freshman All-American Game televised on ElevenSports 5.A.1 Packet Pg. 33 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) Featured during FBU Freshman All-American Bowl. In-Telecast Vignettes 5.A.1 Packet Pg. 34 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) Paradise Coast Commercials on NBC National Telecast of All- American Bowl 3 Commercials ($50,000 value per spot) 5.A.1 Packet Pg. 35 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) 2018 FBU National Championship Draw Show 5.A.1 Packet Pg. 36 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) FBU National Championship Advertising Summary •3 NBC Commercials valued at $150,000 •20 commercials on Eleven Sports •PA Scripts at 96 games nationwide •Facebook Live Draw Show with over 20,000 views •PA Scripts during All-American Bowl in San Antonio, TX •2 minute interview with FBU president on ESPN Radio •Naples Marco Island Logo on Jumbotron 16x at Alamo Dome •Path to Naples slideshow at all 22 FBU regional camps •Power Slide Show at National Top Gun Event highlighting the Path to Naples, Draw Show, and Bracket 5.A.1 Packet Pg. 37 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) 1,892,132 Impressions 584,726 Reach Social Media Official Hashtag of the FBU National Championship 635,751 Impressions Over 3 MILLION Impressions Additional 8 million Secondary Imprints 5.A.1 Packet Pg. 38 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) CVB SOCIAL MEDIA Tourism Division Social Media initiatives in support of FBU National Championships: Social Media Platform Accounts: https://www.instagram.com/paradisecoast/ https://www.facebook.com/AthletesInParadise/ https://twitter.com/sportinparadise Tourism Website Photo Wall https://wall.crowdriff.com/live/99c18bb8-788b-471a-9fbb-b4b38396f400 Sports in Paradise Website https://www.paradisecoast.com/sports/2018-fbu-national-championship **The total spend for paid Social Media was $408.08 with a total reach of 30,729 individuals and 304 Click-thru’s to Championship website. 5.A.1 Packet Pg. 39 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) 5.A.1 Packet Pg. 40 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) 2018 ECONOMIC IMPACT SOURCE: DESTINATIONS INTERNATIONAL EVENT CALCULATOR$1.5 MILLION DIRECT SPEND / $19,000 TDT Event Impact Details Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau Event Name: FBU 2018 2018 Organization: Economic Impact Details Direct Indirect/Induced Total Business Sales $1,496,192 $616,740 $2,112,932 Personal Income $548,708 $172,816 $721,524 Jobs Supported Persons 471 54 526 Annual FTEs 16 2 18 Taxes and Assessments Federal Total $140,804 $51,957 $192,760 State Total $120,612 $21,154 $141,766 sales $95,476 $10,793 $106,269 income $0 $0 $0 bed $0 - $0 other $25,136 $10,361 $35,498 Local Total (excl. property) $33,073 $5,687 $38,759 sales $0 $0 $0 income $0 $0 $0 bed $19,277 - $19,277 per room charge $0 - $0 tourism district $0 - $0 restaurant $0 $0 $0 other $13,795 $5,687 $19,482 property tax $27,142 $6,929 $34,072 Event Return on Investment (ROI) Direct local tax ROI (net property taxes) Direct Tax Receipts $33,073 DMO Hosting Costs $488,585 Direct ROI ($455,512) Net Present Value ($464,914) Direct ROI (%) -93% Total local tax ROI (net property taxes) Total Local Tax Receipts $38,759 Total ROI ($449,826) Net Present Value ($459,110) Total ROI (%) -92% Estimated Room Demand Metrics Room Nights (total) 2,861 Room Pickup (block only) 2,861 Peak Rooms 537 Total Visitor Days 7,725 5.A.1 Packet Pg. 41 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) 2018 FINANCIALS FBU EVENT SPONSORSHIP-2018 Event Venues Actual Rental Fees Additional Costs Cancellation Costs Total Actual Net Cost Barron 12,331.06$ Naples 3,304.00$ Palmeto Ridge 1,822.00$ Gulf Coast 12,928.00$ Golden Gate 1,746.00$ Lely 1,746.00$ Fleishmann 5,800.00$ 644.00$ 644.00$ Community School 5,212.00$ 600.00$ North Collier Regional Park 4,911.44$ 800.00$ 5,711.44$ Venues Total Cost 49,800.50$ 1,400.00$ 644.00$ 51,844.50$ Refund from schools due to cancellations 7,530.00$ 7,350.00$ Venues Actual Total Cost 42,270.50$ 44,314.50$ Security Naples Police 4,555.00$ 340.00$ 4,895.00$ CC Sheriff 10,625.00$ 340.00$ 10,965.00$ Security Total Cost 15,180.00$ 340.00$ 340.00$ 15,860.00$ EMS Total Cost 7,637.50$ 7,637.50$ Trainers 9,800.00$ 1,280.00$ 11,080.00$ ACTUAL VENUE & SUPPORT 74,888.00$ 1,740.00$ 2,864.00$ 78,892.00$ BUDGETED AMOUNT 112,000.00$ ACTUAL MEDIA & EVENT PROMOTION 140,000.00$ 140,000.00$ BUDGETED AMOUNT 140,000.00$ ACTUAL PROMOTIONAL ITEMS 170,000.00$ 170,000.00$ BUDGETED AMOUNT 170,000.00$ ACTUAL EVENT OPERATIONS & PLAYER EXPERIENCE 90,000.00$ 90,000.00$ BUDGETED AMOUNT 90,000.00$ ACTUAL SOCIAL MEDIA COST 408.08$ 408.08$ Total Sponsorship Amount 512,000.00$ 512,000.00$ Total Actual Cost 475,296.08$ 1,740.00$ 2,864.00$ 479,300.08$ Florida Sports Foundation Grant 20,600.00$ Total Actual Net Cost 468,392.58$ Total Budget Savings 32,699.92$ Total Net Savings 53,299.92$ 5.A.1 Packet Pg. 42 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) ANALYSIS Social Media generated by The Tourism Division Sports Marketing team provided a strong reach and cost effective method. The total spend for paid Social Media was $408.08 with a total reach of 30,729 individuals and 304 Click-thru's. Combined with the FBU social media team’s posts, The Paradise Coast received excellent nationwide publicity. FBU utilized TEAMINN in 2018, a Third-Party Housing Company, to manage the hotel room blocks. This proved to be a valuable and reliable source of hotel room stays. We also experienced an outstanding working relationship between the Tourism Sports Marketing, TEAMINN AND FBU. The 2018 event economic impact was calculated using the sports industry standard “Event Impact Calculator” developed by Destinations International utilizing defendable analytics and quantified room night data. 5.A.1 Packet Pg. 43 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) DESTINATION FINANCIAL ANALYSIS 2018 –Budgeted Amount = $512,000.00 Actual Cost = $479,300.08 Net Savings = $53,299.92 * * The 2018 savings includes a $20,600 Florida Sports Foundation Grant Reimbursement to help offset some operating costs 5.A.1 Packet Pg. 44 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) RECOMMENDATIONS FOR 2019 Utilize North Collier Regional Park for all Qualifying and Runner-up Games for simplicity and cost savings. Utilize Collier High School facilities for the Freshman All-American Game and the three age group Championship Games. Plan ahead for weather delays. Continue year-round communications between FBU and CVB sports staff, ensuring all necessary information is shared. Determine the media value of Live Stream and other broadcast options More “Path to Naples” and CVB brand awareness at Qualifying Games and camps across the country. Measure and report results of post event surveys with players, their families, coaches, FBU staff, Parks & Recreation staff and participating Collier hotels, restaurants and shopping venues. 5.A.1 Packet Pg. 45 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) Community Involvement A “REAL” Partnership Hurricane Irma press conference 5.A.1 Packet Pg. 46 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) Partnership with Special Olympics Florida. 2017-2018 5.A.1 Packet Pg. 47 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) Local band and cheerleaders perform for athletes. 5.A.1 Packet Pg. 48 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) All-American Bowl Selections 5.A.1 Packet Pg. 49 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) A Look To the Future! 5.A.1 Packet Pg. 50 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) FOOTBALL UNIVERSITY PART OF THE FUTURE OF SPORTS IN COLLIER COUNTY 5.A.1 Packet Pg. 51 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) Paradise Coast Sportsplex Where it All Started 5.A.1 Packet Pg. 52 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) NBC NATIONALLY TELEVISED 8TH AND 9TH GRADE GAMES 5.A.1 Packet Pg. 53 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) FUTURE POTENTIAL IS UNLIMITED 5.A.1 Packet Pg. 54 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) COMMENTS/QUESTIONS 5.A.1 Packet Pg. 55 Attachment: Combined FBU CVB Presentation for TDC (8091 : FBU Presentation) TO: Tourist Development Council and Other Interested Parties FR: Tourism Division Sports Development Team DT: February 25, 2019 RE: 2018 FBU Event After-action Review Event Description The FBU National Championship “The Path to Naples” tournament celebrates and promotes youth football through uniting all-star athletes of all backgrounds from across the United States in a true, one-of-a-kind national tournament. The only national football tournament of its kind, the annual FBU National Championship crowns a national champion from brackets in grades 6th, 7th, and 8th. “The Path to Naples” Regional rounds begin the first weekend in December at 7 sites across the United States. Matchups are determined based on random draw during the National Championship Tournament Draw Show. Two rounds are played to determine Regional Champions, who will advance to Naples, Florida for Championship Week. The FBU National Championships have been hosted in Collier County for four consecutive years. The Collier County CVB has been supporting this tournament in two ways. The first way is as a presenting sponsor of the event for which it has received a naming presence of the event title – “Path To Naples” as both a physical presence on the jerseys of all the tournaments athletes and as media assets in broadcast and social media throughout the year and during the tournament itself. Secondly, the CVB provides subsidy for some of the expenses incurred in Collier County during the execution of Championship week of the tournament. This is a national championship football event showcasing the best sixth through ninth grade football teams and stars from around the nation. The championship games have been showcased on both broadcast and digital live streaming each year, bringing great national awareness of our community’s sports capabilities. Executive Summary The FBU Championships took place December 15-20, 2018, just prior to the busy Christmas to New Year’s holiday period. Regional Champions from the eight regions of the bracket met to play national quarterfinal, semifinal, and finals matchups. In addition to the Championship games, the Freshman All-American Bowl was held at Gulf Coast High School. The game showcased 70 of the top freshman players in the Country, 5.A.2 Packet Pg. 56 Attachment: 2018 FBU After Action Report (8091 : FBU Presentation) 2 including four Collier County athletes and three Collier County coaches. Prior to the Freshman All- American Game Naples High School faced Palmetto Ridge High School in the Special Olympics Florida – Collier County Flag Football Game. The end of the week the presented a weather challenge. All but two of the Championship games were cancelled due to dangerous high-winds. Football University staff, Tourism Division staff, Collier County Public Schools, and North Collier Regional Park staff members came together to create a solution and four teams faced off for their Championship the following day on the new turf fields at North Collier Regional Park. In closing, the event was a great success and all partners helped to ensure that participants had a great experience. Post event discussions with participating hotels proved to be very positive with minimal issues. The hotel experience after action review showed a significant improvement in from the prior year. Efforts by All American Games to manage the youthful exuberance of the players was well revived by our hoteliers. The working relationship with the County EMS, Sheriff and Naples city continues to be an effective one. Local high schools that were involved, as well as City Parks and Recreation were pleased with the outcome and generated substantial amounts of revenue. 2018 Financial Budget The overall budget for the 2018 event was $512,000 to fulfill a multitude of different logistical and advertising needs. The overall budget can be broken into the following high-level categories: • Event Venues and Support Staff - $112,000 • Media/Advertising - $400,000 Total Event Cost Budgeted FSF Grant Event Savings Actual Cost 2018 FBU Event $ 512,00.00 $ 20,600 $ 23,007.42 $ 468,392.58 The CVB applied and was awarded a grant from the Florida Sports Foundation. The award was for $20,600 as a reimbursable grant to be applied toward operating costs. Actual spending for the event was approximately 91% of the budget, totaling, $468,392.58, resulting in a net savings of $43,607.42. 0%20%40%60%80%100% $512,000.00 $468,392.58 $43,607.42 Actual Savings 5.A.2 Packet Pg. 57 Attachment: 2018 FBU After Action Report (8091 : FBU Presentation) 3 Actual expenditures by category are summarized and discussed below: Expenditure Actual Cost Media/Event Promotion $ 140,000.00 Promotional Items $ 170,000.00 Event Operations/Player Experience $ 90,000.00 Social Media $ 408.08 Venue Rental Cost $ 67,984.50 Total Promotional & Venue Net Cost $ 468,392.58 Media/Event Promotion The funding for the media coverage of the FBU Championship games is a part of the Tourism Division approved budget and was placed through their advertising agency of record, Paradise Advertising and Marketing, Inc. The media budget of $140,000 includes both livestreaming of the and television spots in the All -American Bowl national telecast from San Antonio Texas and paid posts in social media and digital banner ads on sports related websites. The livestreaming coverage of the Freshman All-American Game and the Championship games were carried on ElevenSports, which was available online and on multiple cable providers. Multiple :30 commercials featuring Florida’s Paradise Coast plus a one-minute infomercial featuring Collier County Public Schools Superintendent, Dr. Kamela Patton were a part of each game coverage. The County also received three (3) thirty-second commercial spots during the American Family Insurance All-American Bowl in San Antonio. The original agreement only called for two commercial spots, but FBU created an opportunity for one additional spot. 5.A.2 Packet Pg. 58 Attachment: 2018 FBU After Action Report (8091 : FBU Presentation) 4 The American Family Insurance All-American Bowl was aired live January 5th nationally on NBC. The game had an estimated 4.4 million viewers. The Paradise Coast :30 spots are valued at $60,000 each. An example of the commercials aired during the All-American Bowl is below. The television spots promoted the Naples, Marco Island, Everglades area as both a sports market and a vacation and group meeting destination. In addition to television advertising, various radio advertising spots were run in markets where teams were competing promoting the destination. Announcements from scripts provided by the Tourism Division and advertising agency were read from the broadcast booth to the game attendees and to the 4.4 million television viewers watching the game, providing added value to our advertising buy. Social Media Social Media was a big part of the pre-Championship promotion. FBU and their media partners used “Path to Naples” and #PathtoNaples in all social media posts generated. Social media and these hashtags reached 3,112,609 people over the course of the FBU National Championship on the Twitter, Facebook, and Instagram platforms. The CVB purchased additional social media for the event for $408.08 with a total reach of 30,729 individuals and 304 click throughs. The social media strategy employed by the event organizer and CVB staff offered tremendous advertising leverage to the County’s investment leading up to the Championship Week in Collier County. Additionally, Beach Media Day at the Naples Beach Hotel showcased an impressive beach backdrop where players and coaches were interviewed on a podium with Naples beach and the Gulf of Mexico in the background. Social messages were being sent by many of the players and their families to family and friends throughout the nation. FBU had several pre-Championship Week events that helped promote Collier County starting with the National Championship Tournament Draw Show, which was held at Rutgers University and reached an estimated 11,925 people with 22,380 impressions on Twitter alone. Events throughout the year advertised the FBU National Championship on social media, which resulted in the following reach on social media: 5.A.2 Packet Pg. 59 Attachment: 2018 FBU After Action Report (8091 : FBU Presentation) 5 Promotional Items Adidas football jerseys were given to all team players at the onset of the tournament and were worn throughout the course of Championship Week, maximizing the exposure of our community. The Naples Marco Island Everglades CVB logo was centered on the chest of every jersey that was featured through the qualifying rounds and then during Championship Week. The players all took those jerseys home with them to wear for a long time to come, and to continue the promotion of our community as the home of youth football. Event Operations/Player Experience The $90,000 investment for player experience/event operations covered the cost of referees, clock operators, site managers, operations staff, and logistics and transportation. Out of this budget, over $70,000 went directly back into the local economy to food vendors and bus drivers. A smaller portion of the budget was used for team orientation and the Beach Media Day held at Loudermilk Park which offered another chance to highlight and promote Collier County as a premier destination. Venue Rentals Event venue hosting and support costs totaling $112,000 were budgeted by the County directly to local vendors in accordance with the BCC approved Procurement Policy including the following: • Venue Rental Fees: $65,000 • Security: $20,000 • EMS: $10,000 • Athletic Trainers: $12,000 • Operating Contingency: $5,000 Actual spending for event venues and support staff was approximately 77% of planned budget, totaling, $86,422, resulting in a net savings of $25,578. A full breakdown of venue costs can be found in the Appendix of this document. 0 500000 1000000 1500000 2000000 Twitter Facebook Instagram 1892132 584726 635751 Social Media Impressions/Reach 5.A.2 Packet Pg. 60 Attachment: 2018 FBU After Action Report (8091 : FBU Presentation) 6 Due to extreme weather conditions at the end of Championship Week, some of the games were cancelled rather than played, which lead to some event venue rental savings. In planning for future FBU events, we will consider consolidating games to fewer venues. The new Paradise Coast Sportsplex construction is now underway, and this will add to the County owned venues available for the preliminary and consolation games. The cost for facility rental could decrease by an estimated $35,000 by utilizing North Collier Regional Park for those games and utilizing High School stadium fields for the Championship games. Analysis of Outcomes Economic Impact Based on the successes of the past four years, the organizer of the FBU event, All American Games (AAG), brought in the same number of 40 teams in both 2018 and 2017. This sports event continues to bring visitor spending into our community during a slower travel time of the year. The following breakdown shows a three-year comparison of the FBU National Championship: Year 2018 (Actual) 2017 2016 Teams 40 40 24 Visitors 7,725 6,091 4,346 Direct Impact $1,496,192 $1,987,709 $1,200,000 TDT Revenue $19,482 $24,045 $12,510 Room Nights 2,861 3,317 2,250 Event Cost $468,392.58 $458,160.06 The 2018 event generated approximately $1.5 million in direct economic impact for Collier County. Generating $95,476 in sales tax and $19,277 in Tourist Development Tax. The event supported an estimated 471 local jobs, and an estimated $746,000 in food & beverage sales. The Destinations International Event Impact Calculator was utilized to measure the analytics of the FBU event using a direct entry method using quantified room night numbers and participant and family attendees. The 2017 and 2016 event results used rough estimates of these analytics, leading to somewhat skewed results. The direct method used for the 2018 event provides more accurate economic estimates and has become the sports event industry standard for measuring economic impact. For the 2018 event, FBU utilized TEAMINN, a third-party housing company, to manage the hotel room reservation blocks. Though some of the actual numbers in the 2018 event appear to be lower than the previous year, this is likely due to more verifiable results of actual room pickup for each hotel used by TEAMIN in 2018. TEAMINN estimates that they were not able to capture approximately 20 percent of the event bookings through their platform, which would equate to an additional 572 room nights, and 5.A.2 Packet Pg. 61 Attachment: 2018 FBU After Action Report (8091 : FBU Presentation) 7 approximately $77,000 more in revenue. Bookings outside the contracted room blocks is a common outcome for sports events and represents a noteworthy impact on the final results. The room nights calculated by TEAMINN are shown below: The TEAMINN method used in 2018 provides an opportunity to accurately quantify the number of room nights and the location of each hotel, as well as a smooth transaction method for FBU participants to book their hotel stays. Using 2018 as a baseline and moving forward, this Event Impact Calculator will allow staff to analyze consistent numbers in reporting event results. Quality Assurance/Quality Control Surveys Following the 2018 event, the Tourism Division Sports Development Team created a new set of surveys using the Qualtrics platform. Surveys were distributed to teams, coaches, FBU Staff, Parks & Recreation staff and participating hotel sales staffs. The survey asked a variety of questions. Each category of respondent was asked a different series of questions. Highlights of the results of that survey are highlighted below: • Coaches/Participants – 34.5%, Promoters – 17%, Support Team – 14%, Hoteliers – 34.5%. • 50% of survey respondents were visiting the Paradise Coast for the first time during the 2018 FBU National Championships. • The average group size from respondents was 70 people. 5.A.2 Packet Pg. 62 Attachment: 2018 FBU After Action Report (8091 : FBU Presentation) 8 Selection of Questions: How likely are you to return to the Paradise Coast for competitions? How would you rate the playing facilities? How would you rate the support of the County Parks and Recreation Division? How would you rate the support of the County Sports Marketing Office? How well did the event promoter fill your needs? Open Ended Question: What can the County Sports Marketing Office do to make the next event even better? (open- ended) • More coordination with our team prior to the event, collaborative meetings. 5.A.2 Packet Pg. 63 Attachment: 2018 FBU After Action Report (8091 : FBU Presentation) 9 • The county could provide 1 staff person at each location. Budgeting may prevent that, and Nicole K is easy to get a hold of and she is well organized on her end. We have our own staff we provide along with FBU. There has never been a problem in all the years at Fleischmann Park. Hotel Feedback One of the main items of feedback received following the 2017 event was the behavior of FBU participants in the hotels they were staying in. Due to this, there was a focus put on the education of players upon their arrival, as well as a new Code of Conduct form for all tournament participants to agree to and affix their signature. This year’s hotel staff feedback was much improved. Selection of Questions: How likely are you to host athletes and their families in the future? How was the behavior of the players and families at your property? How well did the event promoter or housing bureau communicate their needs to you? Jason Daumoni, Resort Manager at the Naples Grande Beach Resort, offered the following feedback: “This years’ experience with FBU, TEAMINN, and Mass Elite was top notch. We had great communication from the onset in preparation for the arrival of the Mass Elite Football Team. TEAMINN provided us with a timely and accurate reservations list. PJ VandeRydt, Coach of the MASS Elite team, was a pleasure to work with. His team behavior was exemplary, we literally had no issues reported during their entire stay. The kids stayed on schedules, behaved in a courteous and professional matter with all staff. Great event, and we would like to host them again.” 5.A.2 Packet Pg. 64 Attachment: 2018 FBU After Action Report (8091 : FBU Presentation) 10 The CVB staff will continue this coordination with Collier County hotels for future events. Future Recommendations Investigate Establishment of a Local Organizing Committee Planning and communication for future events could be streamlined by creating a Local Organizing Committee for the event. Specific committee members would be assigned duties within specific programs of the event. Pursue additional media options CVB staff will work with FBU staff to investigate other media opportunities to expand the reach of the audience for future FBU events. One option is to have the championship games televised on a national TV network like NBC. This was done in the first year of the event in Naples. Another is to further quantify the value of the existing promotional materials and explore whether there are opportunities to enhance them. QA/QC Surveys Surveys should be distributed immediately following the conclusion of Championship Week. The longer the time lapse the less reliable the results. The surveys were a new process this year, so the survey went out about 30 days after the 2018 event. Explore Consolidation of Games to Less Venues This arrangement, prior to the Sports and Special Events Complex being available, would generate additional facility rental for a location. In addition, fans and families staying at one location would create additional concession revenue, and the scheduling of EMS and security could also be simplified. As mentioned previously, the savings could be up to $35,000 by utilizing NCRP for all games. Consider keeping Freshman All-American Game at a Collier County High School The Freshman All-American game provides an opportunity for a local high school to showcase their facility and provide a stadium atmosphere for the players and coaches. This arrangement should be re-evaluated when the second phase of the Paradise Coast Sportsplex is complete. Contingency Plan in case of adverse weather CVB staff will be working closely with FBU to ensure that there is a plan in place prior to the 2019 games for inclement weather or other unforeseen situations that would delay or alter the game schedule. A Local Organizing Committee member could be responsible for making these arrangements for a contingency plan. 5.A.2 Packet Pg. 65 Attachment: 2018 FBU After Action Report (8091 : FBU Presentation) 11 Appendix Venue Rentals Event Venues Actual Additional Costs Cancellation Costs Net Cost Barron Collier $ 12,331.06 $ 12,331.06 Naples $ 3,304.00 $ 3,304.00 Palmetto Ridge $ 1,822.00 $ 1,822.00 Gulf Coast $ 12,928.00 $ 12,928.00 Golden Gate $ 1,746.00 $ 1,746.00 Lely $ 1,746.00 $ 1,746.00 Fleishmann $ 5,800.00 $ 644.00 $ 5,800.00 Community School $ 5,212.00 $ 600.00 $ 5,812.00 North Collier Reg. $ 4,911.44 $ 800.00 $ 5,711.44 Venue Total Cost $49,800.50 $ 1,400.00 $ 644.00 $ 51,844.50 Emergency and Security Support Staff Emergency Actual Additional Costs Cancellation Costs Net Cost Security $ 15,180.00 $ 340.00 $ 340.00 $ 15,860.00 EMS $ 7,637.50 $ 7,637.50 Athletic Trainers $ 9,800.00 $ 1,280.00 $ 11,080.00 Total Support $ 32,617.50 $ 340.00 $ 2,220.00 $ 34,577.50 5.A.2 Packet Pg. 66 Attachment: 2018 FBU After Action Report (8091 : FBU Presentation) 02/25/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.A Item Summary: Short Term Vacation Rental Research Meeting Date: 02/25/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 02/20/2019 9:16 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 02/20/2019 9:16 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 02/20/2019 9:16 AM Tourism Jack Wert Director Completed 02/20/2019 9:21 AM County Manager's Office Sean Callahan Executive Director Completed 02/20/2019 2:26 PM County Attorney's Office Colleen Greene Attorney Review Completed 02/21/2019 9:27 AM Tourist Development Council Jack Wert Meeting Pending 02/25/2019 9:00 AM 7.A Packet Pg. 67 1 7.A.a Packet Pg. 68 Attachment: PPT Presentation TDC Short Term Vacation Rentals jw2 02.15.19 final 1 (8107 Short Term Vacation Rentals •At the January, 2019 TDC meeting, the Board recommended a review of private transient rentals (six months or less) in Collier County including: 1.History of the vacation rental business in Collier County. 2.How many and where are the vacation rentals located in Collier County. 3.How other Florida Counties are addressing this issue. 4.Recommendations to BCC for further action. 2 7.A.a Packet Pg. 69 Attachment: PPT Presentation TDC Short Term Vacation Rentals jw2 02.15.19 final 1 (8107 1.a History of vacation rental business in Collier County •The Collier County Land Development Code (LDC) has a provision that prohibits short-term rental of six months or less in certain parts of the unincorporated area. •The six month rental period is provided for in the LDC within the definition of a “Destination Resort Hotel”. This has been the basis for what is considered “transient lodging, of less than six months”. •The LDC definition lists transient lodging as “less than six months occupancy” •Unless the Zoning District lists “transient lodging” as a permitted use, then anything less than 6 months occupancy would be prohibited. •RT Zoning in Collier County is the only residentially zoned district that permits transient lodging. 3 7.A.a Packet Pg. 70 Attachment: PPT Presentation TDC Short Term Vacation Rentals jw2 02.15.19 final 1 (8107 1.b History of vacation rental business in Collier County -The LDC Definition 4 7.A.a Packet Pg. 71 Attachment: PPT Presentation TDC Short Term Vacation Rentals jw2 02.15.19 final 1 (8107 RT Zoning Locations in Collier County 5 7.A.a Packet Pg. 72 Attachment: PPT Presentation TDC Short Term Vacation Rentals jw2 02.15.19 final 1 (8107 1.c History of vacation rental business in Collier County –TDT Collections COLLIER COUNTY TAX COLLECTION GRAPH FISCAL YEAR HOTEL/MOTEL REALTORS INDIVIDUALS (APT, CONDO, SFH) 2015 / 2016 $14,670,210 $3,675,474 $3,174,217 2016 / 2017 $15,057,904 $3,359,169 $3,203,243 2017 / 2018 $18,962,985 $4,498,991 $3,948,189 THREE YEARS POSITIVE OVERALL GROWTH 6 $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 HOTEL/MOTEL REALTORS INDIVIDUALS (APT, CONDO, SFH) THREE YEAR TOTAL ANNUAL TDT COLLECTIONS 2015 / 2016 2016 / 2017 2017 / 2018 7.A.a Packet Pg. 73 Attachment: PPT Presentation TDC Short Term Vacation Rentals jw2 02.15.19 final 1 (8107 2. How many short term vacation rentals are located in Collier County? –In 2019, Collier County has available on average 14,650 short term vacation rental listings on websites such as: •VRBO (8,000 units) •HomeAway (6,000 units) •Airbnb (300 units) •Craig’s List (350 units) –The above totals include many of the same rental units listed on multiple websites –Largest concentrations are primarily west and south of I-75 including Naples Park, Pelican Bay, Pelican Marsh, Park Shore, Naples Downtown, Lely, Fiddler’s Creek and Marco Island. –A 2018 research paper by Casey Perkins, Chief of Policy Research for Florida Assoc. of Counties FAC), reported, there were 7,310 short term vacation rental listings in Collier County at the close of 2017. 7 VRBO HomeAway Airbnb Craig's List 7.A.a Packet Pg. 74 Attachment: PPT Presentation TDC Short Term Vacation Rentals jw2 02.15.19 final 1 (8107 3.a How are other Florida Counties addressing this issue? •All thirty five (35) Florida Beach Counties assess Tourist Development Taxes which includes Short Term Vacation Rentals (Condos and Single Family Homes). •Of the 38 Counties researched, all have short term vacation rentals listed with VRBO, and the majority also have listings with Airbnb. –In 2018, Airbnb hosts paid more than $10 million in taxes to Miami-Dade County –Broward County received $5.2 million in taxes from Airbnb hosts. •Thirty four (34) of those 38 counties have County Ordinances relating to short term vacation rentals of less than 6 months. 8 FL Counties with a Short Term Vacation Rental Ordinance Do not have an Ordinance Have an Ordinance 7.A.a Packet Pg. 75 Attachment: PPT Presentation TDC Short Term Vacation Rentals jw2 02.15.19 final 1 (8107 3.b How other Florida Counties are enforcing short term vacation rentals •City of Miami Beach –$20,000 fine for renting a property without a County license. –Short Term Vacation Rental Units are only allowed in Multi-Family Districts. •Miami-Dade County –Operating a vacation rental without a Certificate of Use is a violation of the County Code and the civil penalty schedule as follows: –1st Offense = $100; 2d Offense = $1,000; 3rd Offense = $2,500 •Flagler County – –Requires registration for Single Family and allows for, “By Right” for Multifamily –Requires initial and routine building and fire inspections •Other Florida Counties have some of these enforcement considerations: –Differentiate between entire house/unit vs. room –Single Family vs. Multifamily –Only allow for homesteaded properties –Require registrations and inspections –Establish specific processes, policies and penalties for violations 9 7.A.a Packet Pg. 76 Attachment: PPT Presentation TDC Short Term Vacation Rentals jw2 02.15.19 final 1 (8107 Short Term Vacation Rental Considerations •Some travelers prefer short-term home/condo rental accommodations. –Air BnB Research indicates the vast majority of their customers will only choose a vacation rental for their future travel accommodations •Collier Tax Collector indicates they believe the majority of vacation rental owners are collecting Tourist Development Tax and Sales Tax. •Collier Tax Collector needs transparency to identify vacation rental owners who collect and remit TDT and Sales Taxes to audit compliance. •High-season vacation rentals help meet the heightened demand for visitor accommodations in Collier County. –Current High Season hotel occupancy averages 96% 10 7.A.a Packet Pg. 77 Attachment: PPT Presentation TDC Short Term Vacation Rentals jw2 02.15.19 final 1 (8107 State of Florida Legislation 1. Current Florida Statute limits local government regulation (Section 509.032(7), -2011 (HB 883) Provides that local governments may not restrict, prohibit, or regulate vacation rentals. Laws, Policies, Regulations enacted prior to June 1, 2011 are grandfathered (includes Collier County). 2. Short Term Lodging Bills filed to date in the 2019 Legislative Session: •SB 812 relating to Vacation Rentals by Sen. Simmons (R, Longwood) requires a person engaged in certain public lodging-related transactions to display a valid certificate of registration number in rental listings or advertisements. The bill revises the inspection responsibilities of the Division of Hotels and Restaurants (DBPR) Page 3 of 6 regarding vacation rentals and specifies the conditions under which a notice to depart the premises is effective. The bill was filed on February 6, 2019 and has not been assigned to any committee references. •824 Private Property Rights of Homeowners by Sen. Diaz (R, Hialeah Gardens) preempts the regulation of vacation rentals to the state and requires each person applying for a vacation rental license to provide the Division of Hotel and Restaurants of the Department of Business and Professional Regulation with specified information. •BILL #: CS/HB 773 Vacation Rentals, The bill allows local laws, ordinances, or regulations to regulate activities that arise when a property is used as a vacation rental provided the regulations apply uniformly to all residential properties without regard to whether the property is used as a vacation rental as defined in s. 509.242, F.S., or a long-term rental subject to the provisions of Ch. 83, F.S., or whether a property owner chooses not to rent the property. The bill retains the current preemption of local governments that prohibits a local law, ordinance, or regulation from prohibiting vacation rentals or regulating the duration or frequency of vacation rentals. However, the bill authorizes the duration or frequency requirements of such local law enacted by a local government prior to June 1, 2011 can be amended to be less restrictive. 11 7.A.a Packet Pg. 78 Attachment: PPT Presentation TDC Short Term Vacation Rentals jw2 02.15.19 final 1 (8107 Enforcement Considerations •On-line registration and voluntary compliance –Business Tax Receipt; DPPR, Tourist Tax, Sales Tax •Affidavit agreeing to comply with applicable County Building and Fire Codes •Spot checks for compliance •Open Code Case to investigate complaints –Develop checklist with Fire & Building Departments •Establish penalties for non-compliance 12 7.A.a Packet Pg. 79 Attachment: PPT Presentation TDC Short Term Vacation Rentals jw2 02.15.19 final 1 (8107 Decision Points •Recommend to the Board a clarification in the definition of short term vacation rentals for enforcement. Suggestions could include: –County policy that prohibits short term vacation rentals: •of less than seven (7) days, •or less than 30 days, •or less than 3 months –Any new County policy should include public meetings with tourism stakeholders, residents, realtors, vacation rental agencies visitors 13 7 Days 1 Month 2 Months 3 Months 4 Months 5 Months 6 Months 7.A.a Packet Pg. 80 Attachment: PPT Presentation TDC Short Term Vacation Rentals jw2 02.15.19 final 1 (8107 DISCUSSION-RECOMMENDATIONS 7.A.a Packet Pg. 81 Attachment: PPT Presentation TDC Short Term Vacation Rentals jw2 02.15.19 final 1 (8107 02/25/2019 EXECUTIVE SUMMARY Recommendation to approve Tourist Development Tax Promotion Funds to support two upcoming May 2019 Sports Tourism Events up to $14,250 and make a finding that these expenditures promote tourism. OBJECTIVE: To attract visitors to Collier County through Sports Tourism. CONSIDERATIONS: Collier County is scheduled to host the following two Sports Tourism Events in May 2019. The Tourism Division Sports Marketing Team has attracted these events to our community. The hosting costs are based on past experience, the event funding application requests, and projected room nights provided by the event organizers. Event expenditures are the responsibility of the organizer. The Tourism Division proposes to reimburse the event organizer for field and court rental costs, officials fees and operation support expenses based on room night visitation delivered to Collier County from the event participants and fans. These expenditures are authorized to be reimbursed through the BCC approved Sports Assistance Program. Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount of recommended funding based on an acquisition cost of fifteen dollars per room night, which is a sports tourism industry standard. Funding for these sports tourism events are subject to TDC recommendation and Board approval. USTA Women’s Transition Tour will take place May 10-19, 2019. This is the 3rd year for the tennis event at Naples Bath & Tennis Club and the 1st year the sports marketing team has been involved. The event is part of a series of ten tournaments around the Country. The event will feature 192 athletes and is projected to generate 250 room nights in the County, direct spending of $125,881 and TDT Revenue of $1,875. The expenses to be paid for this event will be assistance with officials’ fees up to $2,250, marketing and production fees up to $1,500 totaling up to $3,750 in reimbursable expenses based on 250 room nights. Year Projected 2019 2018 Direct Spending $125,881 First Time Event TDT Revenue $1,875 Room Nights 250 Acquisition Cost $15 (for $3,750) Sweetbay Memorial Cup will take place May 25-27, 2019. This is the 8th year for this soccer event in Collier County and will be held at North Collier Regional Park. The event will feature an estimated 100 teams and 1,500 athletes and is projected to generate 700 room nights in the County, direct spending of $465,773 and TDT Revenue of $5,250. The expenses to be paid for this event will be assistance with facility rental up to $3,200, event operational assistance up to $5,700, and park staff overtime up to $1,600.00 totaling up to $10,500 in reimbursable expenses based on 700 room nights. Year Projected 2019 2018 Direct Spending $465,773 $367,436 TDT Revenue $5,250 $3,793 Rooms 700 546 Acquisition Cost $15.00 (for $10,500) $15 (for $8,190) 7.B Packet Pg. 82 02/25/2019 FISCAL IMPACT: Funding of up to $14,250 for reimbursable event expenses including field or court rental fees, operating expenses and marketing expenses, plus $1,600 for event staff overtime for a total of $14,250 for these two sports tourism events is included in the BCC approved FY 19 Tourism Division budget of $540,000 for sports marketing event support and $72,000 for staff overtime in Fund 184. These above expenditures will leave a balance in the Event Support Budget of $376,200 and $41,400 in the Staff Overtime Budget. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve Tourism Development Tax Promotion Funds to support the upcoming May 2019 Sports Tourism Events up to a total of $14,250 and make a finding that these expenditures promote tourism. Prepared by: Jeffrey John, Sports Development Manager ATTACHMENT(S) 1. May 2019 Applications (PDF) 7.B Packet Pg. 83 02/25/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.B Doc ID: 8078 Item Summary: Recommendation to approve Tourist Development Tax Promotion Funds to support two upcoming May 2019 Sports Tourism Events up to $14,250 and make a finding that these expenditures promote tourism. Meeting Date: 02/25/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 02/19/2019 1:19 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 02/19/2019 1:19 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 02/19/2019 1:20 PM Tourism Jack Wert Director Completed 02/19/2019 3:07 PM County Manager's Office Sean Callahan Executive Director Completed 02/19/2019 5:25 PM County Attorney's Office Colleen Greene Attorney Review Completed 02/20/2019 10:11 AM Tourist Development Council Jack Wert Meeting Pending 02/25/2019 9:00 AM 7.B Packet Pg. 84 7.B.1 Packet Pg. 85 Attachment: May 2019 Applications (8078 : Sports Event Funding Requests - May) 7.B.1 Packet Pg. 86 Attachment: May 2019 Applications (8078 : Sports Event Funding Requests - May) 7.B.1 Packet Pg. 87 Attachment: May 2019 Applications (8078 : Sports Event Funding Requests - May) 7.B.1 Packet Pg. 88 Attachment: May 2019 Applications (8078 : Sports Event Funding Requests - May) 7.B.1 Packet Pg. 89 Attachment: May 2019 Applications (8078 : Sports Event Funding Requests - May) 7.B.1 Packet Pg. 90 Attachment: May 2019 Applications (8078 : Sports Event Funding Requests - May) 7.B.1 Packet Pg. 91 Attachment: May 2019 Applications (8078 : Sports Event Funding Requests - May) 7.B.1 Packet Pg. 92 Attachment: May 2019 Applications (8078 : Sports Event Funding Requests - May) 7.B.1 Packet Pg. 93 Attachment: May 2019 Applications (8078 : Sports Event Funding Requests - May) 7.B.1 Packet Pg. 94 Attachment: May 2019 Applications (8078 : Sports Event Funding Requests - May) 7.B.1 Packet Pg. 95 Attachment: May 2019 Applications (8078 : Sports Event Funding Requests - May) 7.B.1 Packet Pg. 96 Attachment: May 2019 Applications (8078 : Sports Event Funding Requests - May) 7.B.1 Packet Pg. 97 Attachment: May 2019 Applications (8078 : Sports Event Funding Requests - May) 7.B.1 Packet Pg. 98 Attachment: May 2019 Applications (8078 : Sports Event Funding Requests - May) 7.B.1 Packet Pg. 99 Attachment: May 2019 Applications (8078 : Sports Event Funding Requests - May) 7.B.1 Packet Pg. 100 Attachment: May 2019 Applications (8078 : Sports Event Funding Requests - May) 7.B.1 Packet Pg. 101 Attachment: May 2019 Applications (8078 : Sports Event Funding Requests - May) 7.B.1 Packet Pg. 102 Attachment: May 2019 Applications (8078 : Sports Event Funding Requests - May) 7.B.1 Packet Pg. 103 Attachment: May 2019 Applications (8078 : Sports Event Funding Requests - May) 7.B.1 Packet Pg. 104 Attachment: May 2019 Applications (8078 : Sports Event Funding Requests - May) 7.B.1 Packet Pg. 105 Attachment: May 2019 Applications (8078 : Sports Event Funding Requests - May) 7.B.1 Packet Pg. 106 Attachment: May 2019 Applications (8078 : Sports Event Funding Requests - May) 7.B.1 Packet Pg. 107 Attachment: May 2019 Applications (8078 : Sports Event Funding Requests - May) 7.B.1 Packet Pg. 108 Attachment: May 2019 Applications (8078 : Sports Event Funding Requests - May) 7.B.1 Packet Pg. 109 Attachment: May 2019 Applications (8078 : Sports Event Funding Requests - May) 7.B.1 Packet Pg. 110 Attachment: May 2019 Applications (8078 : Sports Event Funding Requests - May) 7.B.1 Packet Pg. 111 Attachment: May 2019 Applications (8078 : Sports Event Funding Requests - May) 7.B.1 Packet Pg. 112 Attachment: May 2019 Applications (8078 : Sports Event Funding Requests - May) 02/25/2019 EXECUTIVE SUMMARY Recommendation to award four (4) Agreements for Request for Qualification (RFQ) # 18-7412 “Video Capture and Production” to: Paradise Coast TV, LLC, SoundStyle Inc. dba The Naples Studio, Contender Productions Studios, Inc., and Full Moon Creative, LLC, authorize the Chairman to execute the Agreements with awarded contractors, and make a finding that these expenditures promote tourism. OBJECTIVE: To qualify a pool of vendors to perform video capture and production services. CONSIDERATIONS: Collier County Tourism Division has the periodic need to use the services of a video production company to capture special events, sports events and press conferences that take place in Collier County, and that attract visitors to Collier County to stay in hotels, eat in restaurants and spend money with other area businesses. Tourism staff has been using various video production vendors over several years. We issued a solicitation for these services through the Procurement Division to select multiple firms to perform these services on an as needed basis. Each assigned task will be awarded based on a predetermined scope of work and an approved firm estimate to produce and deliver the work. To have a ready supply of vendors to produce these videos, County Procurement solicited to qualify a pool of vendors to perform these video capture to assist in producing video marketing materials for promoting Collier County as a visitor destination. On July 31,2018, the Procurement Services Division released Request for Qualifications (RFQ) 18-7412 to 4,798 vendors for Video Capture and Production Services. One Hundred and Nine (109) proposal packages were downloaded, and five (5) proposals were received by August 30, 2018. The Selection Committee has recommended an award to the top four ranked firms to create a pool of vendors. Staff will obtain quotes from all four awarded vendors for periodic video production work with the work going to the lowest qualified price. Respondents Recommended by the Selection Committee: Company Name City County State Rank Responsive/Responsible Paradise Coast TV Naples Collier FL 1 Y/Y The Naples Studio Naples Collier FL 2 Y/Y Contender Productions Tampa Hillsboro FL 3 Y/Y Full Moon Creative Sunrise Broward FL 4 Y/Y FISCAL IMPACT: These video services will be awarded on a case by case basis supported by a predetermined scope of work and an approved firm estimate to produce and deliver the work. Individual purchases will be consistent with current budget allocations. Video Production is included in the Tourism Division FY 19 BCC approved budget. GROWTH MANAGEMENT IMPACT: There is no growth management impact associated with this Executive Summary. ADVISORY BOARD RECOMMENDATION: This item will be presented to the Tourist Development Council at its regularly scheduled meeting on February 25, 2019. 7.C Packet Pg. 113 02/25/2019 LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To award four (4) Agreements for Request for Qualification (RFQ) # 18-7412 “Video Capture and Production” to: Paradise Coast TV, LLC, SoundStyle Inc. dba The Naples Studio, Contender Productions Studio, Inc. and Full Moon Creative LLC, authorize the Chairman to execute the Agreements with awarded vendors, and make a finding that these expenditures promote tourism. Prepared by: Jack Wert, Tourism Director ATTACHMENT(S) 1. 18-7412 Solicitation (PDF) 2. 18-7412 Final Rank (PDF) 3. 18-7412 NORA_Signed (PDF) 4. 18-7412 ParadiseCoastTV_Contract_VendorSigned (PDF) 5. 18-7412 SoundStyle-dba-TheNaplesStudio_VendorSigned (PDF) 6. 18-7412 ContenderProductionsStudios_Contract_VendorSigned (PDF) 7. 18-7412 FullMoonCreative_Contract_VendorSigned (PDF) 7.C Packet Pg. 114 02/25/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.C Doc ID: 8069 Item Summary: Recommendation to award four (4) Agreements for Request for Qualification (RFQ) # 18-7412 “Video Capture and Production” to: Paradise Coast TV, LLC, SoundStyle Inc. dba The Naples Studio, Contender Productions Studios, Inc., and Full Moon Creative, LLC, authorize the Chairman to execute the Agreements with awarded contractors, and make a finding that these expenditures promote tourism. Meeting Date: 02/25/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 02/19/2019 10:50 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 02/19/2019 10:50 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 02/19/2019 10:50 AM Tourism Jack Wert Director Completed 02/19/2019 3:30 PM County Manager's Office Sean Callahan Executive Director Completed 02/19/2019 5:27 PM County Attorney's Office Colleen Greene Attorney Review Completed 02/20/2019 10:12 AM Tourist Development Council Jack Wert Meeting Pending 02/25/2019 9:00 AM 7.C Packet Pg. 115 COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS REQUEST FOR QUALIFICATION (RFQ) FOR VIDEO CAPTURE AND PRODUCTION SOLICITATION NO.: 18-7412 SWAINSON HALL, PROCUREMENT MANAGER PROCUREMENT SERVICES DIVISION 3295 TAMIAMI TRAIL EAST, BLDG C-2 NAPLES, FLORIDA 34112 TELEPHONE: (239) 252-8935 swainson.hall@colliercountyfl.gov (Email) This solicitation document is prepared in a Microsoft Word format (Rev 8/7/2017). Any alterations to this document made by the Vendor may be grounds for rejection of proposal, cancellation of any subsequent award, or any other legal remedies available to the Collier County Government. 7.C.1 Packet Pg. 116 Attachment: 18-7412 Solicitation (8069 : Video Production RFQ 18-7412) SOLICITATION PUBLIC NOTICE REQUEST FOR QUALIFICATION (RFQ) NUMBER: 18-7412 PROJECT TITLE: Video Capture and Production PRE-PROOSAL CONFERENCE: Wednesday, August 15, 2018 at 10:00AM LOCATION: PROCUREMENT SERVICES DIVISION, CONFERENCE ROOM A, 3295 TAMIAMI TRAIL EAST, BLDG C-2, NAPLES, FLORIDA 34112 RFQ OPENING DAY/DATE/TIME: Thursday, August 30, 2018 at 3:00PM PLACE OF RFP OPENING: PROCUREMENT SERVICES DIVISION 3295 TAMIAMI TRAIL EAST, BLDG C-2 NAPLES, FL 34112 All proposals shall be submitted online via the Collier County Procurement Services Division Online Bidding System: https://www.bidsync.com/bidsync-cas/ INTRODUCTION As requested by the Tourism Division (hereinafter, the “Division or Department”), the Collier County Board of County Commissioners Procurement Services Division (hereinafter, “County”) has issued this Request for Qualification (hereinafter, “RFQ”) with the intent of obtaining proposals from interested and qualified vendors in accordance with the terms, conditions and specifications stated or attached. The vendor, at a minimum, must achieve the requirements of the Specifications or Scope of Work stated. The results of this solicitation may be used by other County departments once awarded according to the Board of County Commissioners Procurement Ordinance. BACKGROUND The Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB), a Division of Collier County Florida Government, is seeking proposals from companies interested in providing video capture and production of tourism events and sports events tha t take place in Collier County and that attract visitors to spend in Collier County hotels, restaurants and other ar ea businesses. The requested services are intended to be used on an as needed basis. Each assigned task will be awarded based on a predetermined scope of work and an approved firm estimate to produce and deliver the work. The goal of the CVB is to identify multiple video production companies that can be used to document and produce video marketing materials for special and sports events held in Collier County. TERM OF CONTRACT The contract term, if awards are made is intended to be for three (3) years with two (2) one (1) year renewal options. Prices shall remain firm for the initial term of this contract. Surcharges will not be accepted in conjunction with this contract, and such charges should be incorp orated into the pricing structure. The County Manager, or designee, may, at his discretion, extend the Agreement under all of the terms and conditions contained in this Agreement for up to one hundred eighty (180) days. The County Manager, or designee, s hall give the Contractor written notice of the County's intention to extend the Agreement term not less than ten (10) days prior to the end of the Agreement term the n in effect. All goods are FOB destination and must be suitably packed and prepared to sec ure the lowest transportation rates and to comply with all carrier regulations. Risk of loss of any goods sold hereunder shall transfer to the COUNTY at the time and place of delivery; provided that risk of loss prior to actual receipt of the goods by the COUNTY nonetheless remain with VENDOR. DETAILED SCOPE OF WORK The CVB staff wishes to identify video production firms with expertise in the following tasks: • Onsight video capture of festivals, events, sports activities and eco -excursions • Video recording of meetings and events 7.C.1 Packet Pg. 117 Attachment: 18-7412 Solicitation (8069 : Video Production RFQ 18-7412) • Production of marketing video vignettes (Sizzle Reel) for multiple sports and special events. • Access to music library and the ability to add text into the video feed (Lower Thirds) • Ability to secure permission to use copyrighted music • Recording, editing and archiving B -Roll • Drone video production of festivals, events and eco-excursions • Underwater video capture • Offsite video file storage facilities for b-roll and other footage and edited videos produced for the CVB. REQUEST FOR QUALIFICATION (RFQ) PROCESS 1.1 The Proposers will submit a qualifications proposal which will be scored base d on the criteria in Response Format and Grading Criteria for Development of Shortlist, which will be the basis for short-listing firms. The Proposers will need to meet the minimum requirements outlined herein in order for their proposal to be evaluated and scored by the COUNTY. The COUNTY will then grade and rank the firms and recommend multiple firms to establish a library for services needed. The COUNTY reserves the right to issue an invitation for oral presentations to obtain additional information after grading and before the final ranking. A contract will be developed with the selected firms, based on their qualifications with scope of services and submitted for approval by the Board of County Commissioners. 1.2 The COUNTY will use a Selection Committee in the Request for Qualification selection process. 1.3 The intent of the scoring of the proposal is for respondents to indicate their interest, relevant experience, financial capability, staffing and organizational structure. 1.4 The intent of the oral presentations, if deemed necessary, is to provide the vendors with a venue where they can conduct discussions with the Selection Committee to clarify questions and concerns before providing a final rank. 1.5 Based upon a review of these proposals, the COUNTY will rank the Proposers based on the qualifications, discussion, and clarifying questions, and recommend multiple firms in a library for quoting services . RESPONSE FORMAT AND GRADING CRITERIA FOR DEVELOPMENT OF SHORTLIST: 1.6 For the development of a shortlist, this evaluation criterion will be utilized by the COUNTY’S Selection Committee to score each proposal. Proposers are encouraged to keep their submittals concise and to include a minimum of marketing materials. Proposals must address the following criteria: Evaluation Criteria Maximum Points 1. Cover Letter / Management Summary 5 Points 2. Certified Minority Business Enterprise 5 Points 3. Business Plan 20 Points 4. Experience and Capacity of the Firm 20 Points 5. Specialized Expertise of Team Members 20 Points 6. Local Vendor Preference 10 Points TOTAL POSSIBLE POINTS 100 Points Tie Breaker: In the event of a tie at final ranking, award shall be made to the proposer with the lower volume of work previously awarded. Volume of work shall be calculated based upon total dollars paid to the proposer in the twenty-four (24) months prior to the RFP submittal deadline. Payment information will be retrieved from the County’s financial system of record. The tie breaking procedure is only applied in the final ranking step of the selection process and is invoked by the Procurement Services Division Director or designee . In the event a tie still exists, selection will be determined based on random selection by the Procurement Services Director before at least three (3) witnesses. ---------------------------------------------------------------------------------------------------------------------------------------------------------- Each criterion and methodology for scoring is further described below. ***Proposals must be assembled, at minimum, in the order of the Evaluation Criteria listed or your proposal may be deemed non-responsive*** EVALUATION CRITERIA NO. 1: COVER LETTER/MANAGEMENT SUMMARY (5 Total Points Available) Provide a cover letter, signed by an authorized officer of the firm, indicating the underlying philosophy of the firm in providing the services stated herein. Include the name(s), telephone number(s) and email(s) of the authorized contact person(s) concerning proposal. Submission of a signed Proposal is Vendor's certification that the Vendor will accept an y awards as a result of this RFQ. 7.C.1 Packet Pg. 118 Attachment: 18-7412 Solicitation (8069 : Video Production RFQ 18-7412) EVALUATION CRITERIA NO. 2: CERTIFIED MINORITY BUSINESS ENTERPRISE (5 Total Points Available) Submit certification with the Florida Department of Management Service, Office of Supplier Diversity as a Certified Minority Business Enterprise. EVALUATION CRITERIA NO. 3: BUSINESS PLAN (20 Total Points Available) In this tab, include but not limited to: • Detailed plan of approach (including major tasks and sub-tasks) for a sample project matching the scope of work. • Detailed time line for completion of the sample video capture and production project. • Include with the Business Plan or as an attachment, a copy of a report as an example of work product. This should be for a sample project, using the scope of work as a reference. EVALUATION CRITERIA NO. 4: EXPERIENCE AND CAPACITY OF THE FIRM (20 Total Points Available) In this tab, include but not limited to: • Describe previous and current experience with video capture and production • Provide experience with other tourism organizations. • Provide at least (4) examples of video capture and production capabilities • Provide and describe event projects with other sports marketing entities • Provide current references from entities that are your partners or clients • Provide testimonials from entities from current partners or clients The County requests that the vendor submits no fewer than three (3) completed reference forms from clients whose projects are of a similar nature to this solicitation as a part of their proposal. Provide information on the projects completed by the vendor that best represent projects of similar size, scope and complexity of this project using the Reference form provided. Vendors may include two (2) additional pages for each project to illustrate aspects of the completed project that provides the information to assess the experience of the Proposer on relevant project work. EVALUATION CRITERIA NO. 5: SPECIALIZED EXPERTISE OF TEAM MEMBERS (20 Total Points Available) In this tab, include but not limited to: • Description of the proposed team and the role to be played by each member of the team. • Attach brief resumes of all proposed team members who will be involved in the management of the total package of services, as well as the delivery of specific services. • Attach resumes of any sub -vendors and attach letters of intent from stated sub-vendors must be included with proposal submission. EVALUATION CRITERIA NO. 6: LOCAL VENDOR PREFERENCE (10 Total Points Available) Local business is defined as the vendor having a current Business Tax Receipt issued by the Collier or Lee County Tax Collector prior to proposal submission to do business within Collier County, and that identifies the business with a permanent physical business address located within the limits of Collier or Lee County from which the vendor’s staff operates and performs business in an area zoned fo r the conduct of such business. VENDOR CHECKLIST ***Vendor should check off each of the following items as t he necessary action is completed (please see, Form 2: Vendor Check List): The Solicitation Submittal has been signed. The Solicitation Pricing Document (Bid Schedule/Quote Schedule/Proposal Pricing/etc.) has been completed and attached . All applicable forms have been signed and included, along with licenses to complete the requirements of the project. Any addenda have been signed and included. Affidavit for Claiming Status as a Local Business, if applicable. Division of Corporations - Florida Department of State – http://dos.myflorida.com/sunbiz/ (If work performed in the State). E-Verify/Immigration Affidavit (Memorandum of Understanding). 7.C.1 Packet Pg. 119 Attachment: 18-7412 Solicitation (8069 : Video Production RFQ 18-7412) Selection Committee Scoring Sheet (STEP 1) RPS #: 18-7412 Title: Video Capture and Production Name of Firm Ed Caum Olema Edwards JoNell Modys Nicole King Total Scores Final Ranking Paradise Coast 69 72 70 62 273.00 1 The Naples Studio 63 66 60 62 251.00 2 Contender Productions 65 56 59 40 220.00 3 Full Moon Creative 54 55 58 50 217.00 4 Accord Productions 40 48 26 39 153.00 5 Procurement Professional Swainson Hall, Procurement Manager Step 1: Upon direction by the Procurement professional, the individual selection committee member should provide their scoring of the proposals. Step 2: The procurement professional will review the mathematically tabulated scores determine if consensus is reached. Step 3: The Committee by concensus will determine the number of proposers to bring back for oral presentations. Page 1 of 1 7.C.2 Packet Pg. 120 Attachment: 18-7412 Final Rank (8069 : Video Production RFQ 18-7412) 7.C.3Packet Pg. 121Attachment: 18-7412 NORA_Signed (8069 : Video Production RFQ 18-7412) 7.C.4Packet Pg. 122Attachment: 18-7412 ParadiseCoastTV_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.4Packet Pg. 123Attachment: 18-7412 ParadiseCoastTV_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.4Packet Pg. 124Attachment: 18-7412 ParadiseCoastTV_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.4Packet Pg. 125Attachment: 18-7412 ParadiseCoastTV_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.4Packet Pg. 126Attachment: 18-7412 ParadiseCoastTV_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.4Packet Pg. 127Attachment: 18-7412 ParadiseCoastTV_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.4Packet Pg. 128Attachment: 18-7412 ParadiseCoastTV_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.4Packet Pg. 129Attachment: 18-7412 ParadiseCoastTV_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.4Packet Pg. 130Attachment: 18-7412 ParadiseCoastTV_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.4Packet Pg. 131Attachment: 18-7412 ParadiseCoastTV_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.4Packet Pg. 132Attachment: 18-7412 ParadiseCoastTV_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.4 Packet Pg. 133 Attachment: 18-7412 ParadiseCoastTV_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.4Packet Pg. 134Attachment: 18-7412 ParadiseCoastTV_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.4Packet Pg. 135Attachment: 18-7412 ParadiseCoastTV_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.4Packet Pg. 136Attachment: 18-7412 ParadiseCoastTV_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN ACCORDANCE WITH THE POLICY PROVISIONS. INSURER(S) AFFORDING COVERAGE INSURER F : INSURER E : INSURER D : INSURER C : INSURER B : INSURER A : NAIC # NAME:CONTACT (A/C, No):FAX E-MAILADDRESS: PRODUCER (A/C, No, Ext):PHONE INSURED REVISION NUMBER:CERTIFICATE NUMBER:COVERAGES IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER. OTHER: (Per accident) (Ea accident) $ $ N / A SUBR WVD ADDL INSD THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. $ $ $ $PROPERTY DAMAGE BODILY INJURY (Per accident) BODILY INJURY (Per person) COMBINED SINGLE LIMIT AUTOS ONLY AUTOSAUTOS ONLY NON-OWNED SCHEDULEDOWNED ANY AUTO AUTOMOBILE LIABILITY Y / N WORKERS COMPENSATION AND EMPLOYERS' LIABILITY OFFICER/MEMBER EXCLUDED? (Mandatory in NH) DESCRIPTION OF OPERATIONS below If yes, describe under ANY PROPRIETOR/PARTNER/EXECUTIVE $ $ $ E.L. DISEASE - POLICY LIMIT E.L. DISEASE - EA EMPLOYEE E.L. EACH ACCIDENT EROTH-STATUTEPER LIMITS(MM/DD/YYYY)POLICY EXP(MM/DD/YYYY)POLICY EFFPOLICY NUMBERTYPE OF INSURANCELTRINSR DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES (ACORD 101, Additional Remarks Schedule, may be attached if more space is required) EXCESS LIAB UMBRELLA LIAB $EACH OCCURRENCE $AGGREGATE $ OCCUR CLAIMS-MADE DED RETENTION $ $PRODUCTS - COMP/OP AGG $GENERAL AGGREGATE $PERSONAL & ADV INJURY $MED EXP (Any one person) $EACH OCCURRENCE DAMAGE TO RENTED $PREMISES (Ea occurrence) COMMERCIAL GENERAL LIABILITY CLAIMS-MADE OCCUR GEN'L AGGREGATE LIMIT APPLIES PER: POLICY PRO-JECT LOC CERTIFICATE OF LIABILITY INSURANCE DATE (MM/DD/YYYY) CANCELLATION AUTHORIZED REPRESENTATIVE ACORD 25 (2016/03) © 1988-2015 ACORD CORPORATION. All rights reserved. CERTIFICATE HOLDER The ACORD name and logo are registered marks of ACORD HIRED AUTOS ONLY Collier County 3295 Tamiami Trail East Suite C-2 Naples, FL 34112 Paradise Coast TV, LLC Certificate Holder is named as an Additional Insured and Loss Payee as their interests may appear to include Collier County Board of County Commissioners, or, Board of County Commissioners in Collier County , or Collier County Government, or Collier County. Coverage is primary and non-contributory. PF01565-00 PF01565-00 1,000 Atlantic Specialty Insurance Company 1,000,000 1,000,000 100,000 Limit: $250,000 Limit: $1,000,000 NY Y laird@filmemporium.com CP07658-00 1890 Palmer Ave. #403 D: $1,500 D: $2,50011/02/2019 Film Emporium 914 833 2433 10538 Laird Criner 4241 5th Ave SW A Larchmont 2,000,000 A 2,000,000 02/06/2019 Y Third Party Property Damage Miscellaneous Equipment 11/02/2018 Naples, FL 34119 914 833 2430 11/02/2019 11/02/2018 7.C.4 Packet Pg. 137 Attachment: 18-7412 ParadiseCoastTV_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) ACORD CERTIFICATE OF LIABILITY INSURANCE DATE (MM/DD/YYYY) 2/7/2019 PRODUCER Film Emporium,Inc. - NY 1890 Palmer Ave #403 Larchmont NY 10538 914-833-2433 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATIO N ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER OTHER THAN THOSE PROVIDED IN THE POLICY. THIS CERTIFICATE DOES NOT AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES HEREIN. INSURER(S) AFFORDING COVERAGE COMPANY A Allianz Global Corporate and Specialty INSURED Paradise Coast TV, LLC 4541 5th Avenue SW Naples, Florida 34119 COMPANY B COMPANY C COMPANY D COVERAGES This certificate supercedes and replaces any previously issued certificate for the policy period noted below. THIS IS TO CERTIFY THAT POLICIES OF INSURANCE DESCRIBED HEREIN HAVE BEEN ISSUED TO THE INSURED NAMED HEREIN FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THE CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, CONDITIONS AND EXCLUSIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. INSR LTR TYPE OF INSURANCE ADDL INSR SUBR WVD POLICY NUMBER POLICY EFF (MM/DD/YY) POLICY EXP (MM/DD/YY) LIMITS GENERAL LIABILITY COMMERCIAL GENERAL LIABILITY CLAIMS MADE OCCURRENCE GEN’L AGGREGATE LIMIT APPLIES PER: POLICY PROJECT LOC GENERAL AGGREGATE PRODUCTS–COMP/OPS AGG PERSONAL & ADV INJURY EACH OCCURRENCE PREMISES RENTED TO YOU LIMIT MED PAY (Any one person) AUTOMOBILE LIABILITY ANY AUTO ALL OWNED AUTOS HIRED AUTOS SCHEDULED AUTOS NON-OWNED AUTOS COMBINED SINGLE LIMIT (Ea accident) BODILY INJURY (Per person) BODILY INJURY (Per accident) AUTO PHYSICAL DAMAGE NON-OWNED/HIRED PHYSICAL DAMAGE PROPERTY DAMAGE (Per accident) NON-OWNED/HIRED AUTO PHYSICAL DAMAGE AGGREGATE LIMIT UMBRELLA LIAB OCCUR EXCESS LIAB CLAIMS MADE EACH OCCURRENCE DED RETENTION $ AGGREGATE WORKERS COMPENSATION AND EMPLOYERS’ LIABILITY ANY PROPRIETOR/PARTNER/EXECUTIVE OFFICER/MEMBER EXCLUDED? Y N (Mandatory in NH) If yes, describe under DESCRIPTION OF OPERATIONS below N/A WC STATUTORY LIMITS OTHER E.L. EACH ACCIDENT E.L. DISEASE – EACH EMPLOYEE E.L. DISEASE – POLICY LIMIT A Unmanned Aircraft Liability Y UAV1140818 11/5/2018 11/5/2019 Limit $1,000,000 DESCRIPTION OF OPERATIONS/LOCATIONS/VEHICLES/SPECIAL ITEMS (LIMITS MAY BE SUBJECT TO DEDUCTIBLE OR RETENTIONS) Certificate holder is named as an additional insured as their interest may appear. CERTIFICATE HOLDER CANCELLATION Collier County 3295 Tamiami Trail East Suite C-2 Naples, FL 34112 SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN ACCORDANCE WITH THE POLICY PROVISIONS. AUTHORIZED REPRESENTATIVE VALID AS OF 2/7/2019 7.C.4 Packet Pg. 138 Attachment: 18-7412 ParadiseCoastTV_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) CONTINUE TO THE NEXT PAGE FOR A GUIDE TO YOUR AUTO ENDORSEMENT PACKET CONTACT US Questions About Your Policy 1-800-225-8285 By Phone Visit Us Online LibertyMutual.com By Phone 1-800-2CLAIMS (1-800-225-2467) To Report a Claim Online LibertyMutual.com/claims Sign Up for eService - - -- Pay your bill Go paperless View your policy File or view a claim Manage your policy 24/7 at LibertyMutual.com/register 40000004AOS25825956670000000*000000* Liberty Mutual PO Box 970 Mishawaka IN 46546 Laurence Lancit Cecily Lancit 4241 5th Ave Sw Naples FL 34119-2908 Thank you for insuring with Liberty Mutual This package contains your updated policy declarations and documents that reflect changes made to your policy: Change Bodily Injury on Vehicle 1,2 Change Uninsured Coverage to Vehicle 1,2 Please look over this information and keep it with your insurance documents. Be sure to download our mobile app or visit LibertyMutual.com/register and check out our eService options. eService makes it easy to get information and manage your Liberty Mutual account online whenever you like. If you have any questions about your coverage, available discounts or product offerings, please call us at 1-800-225-8285. Sincerely, Your Liberty Mutual Service Team THIS IS NOT YOUR AUTO INSURANCE BILL. YOU WILL BE BILLED SEPARATELY. 7.C.4 Packet Pg. 139 Attachment: 18-7412 ParadiseCoastTV_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) PAGE SECTION Policy Declarations Includes important information about your policy, including vehicles and drivers covered as well as your discounts and benefits. Coverage Information Includes important coverage information. Please review this section in detail to ensure you are fully covered. Contact us with any questions. Important Notices & Policy Forms This section includes any notices and policy forms that may change your coverages. A GUIDE TO YOUR AUTO ENDORSEMENT PACKET 1 2 5-6 Named Insured: 1. Laurence Lancit 2. Cecily Lancit Policy Number: Policy Period: Mailing Address: 4241 5th Ave Sw Naples FL 34119-2908 AOS-258-259566-70 8 1 09/02/2018 to 09/02/2019 Affinity: Nissan THIS IS NOT YOUR AUTO INSURANCE BILL. YOU WILL BE BILLED SEPARATELY. 7.C.4 Packet Pg. 140 Attachment: 18-7412 ParadiseCoastTV_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) Questions about your Policy?Report a Claim:Policy Number: 1-800-2CLAIMS or LibertyMutual.com/claims Call 1-800-225-8285 AOS-258-259566-70 8 1 ACTION REQUIRED: PLEASE REVIEW AND KEEP FOR YOUR RECORDS. LM General Insurance Company Total Annual Premium: $3,606.00 Auto Policy Declarations Reason for your new declarations page: Policy Change 02 Effective date of this change: 02/11/2019 Please refer to the Change Detail section for more information. Your discounts and benefits have been applied. Includes state sales tax and local surcharge where applicable. Insurance Information Named Insured:Policy Number:Laurence Lancit Cecily Lancit AOS-258-259566-70 8 1 Policy Period: Declarations Effective: 09/02/2018-09/02/2019 12:01 a.m. standard time at the address of the Named Insured 02/11/2019 Affinity Affiliation:Nissan Mailing Address:4241 5th Ave Sw Naples FL 34119-2908 Vehicles Covered by Your Auto Policy YEAR MAKE MODEL VEHICLE ID NUMBER ANNUAL MILEAGE PURCHASE DATE JTNKARJE4HJ549707 9,000 201712017TOYOTACOROLLA IM 3N6CM0KN8FK697099 7,500 201522015NISSANNV200 CARG Driver Information NAME STATE NAME STATE Laurence Lancit Cecily Lancit1FL2 FL Nicholas M Romary3 FL To ensure proper coverage, please contact us to add drivers not listed above. DISCOUNTS AND BENEFITS SECTION Your discounts and benefits have been applied to your Total Annual Policy Premium. Vehicle Discounts VEH 1 VEH 2 2017 2015 TOYOTA NISSAN COROLLA NV200 C Vehicle Safety Discount •• Page of THIS IS NOT YOUR AUTO INSURANCE BILL. YOU WILL BE BILLED SEPARATELY. 1 4AUTO 4312 03 18 7.C.4 Packet Pg. 141 Attachment: 18-7412 ParadiseCoastTV_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) Policy Number:Report a Claim:Want to Add a Coverage? 1-800-2CLAIMS or LibertyMutual.com/claims Call 1-800-225-8285 to talk to your agent about the availability of this coverage and whether it meets your needs. AOS-258-259566-70 8 1 DISCOUNTS AND BENEFITS SECTION continued Vehicle Discounts (continued) VEH 1 VEH 2 Anti-Theft Device Discount •• Policy Discounts •••Paperless Policy Discount Multi-Car DiscountEarly Shopper Discount •••Homeowner Discount Violation Free DiscountAccident Free Discount •Preferred Payment Discount Policy Benefits Accident Forgiveness: Congratulations! Your Policy has earned Accident Forgiveness! If an experienced driver on your policy has an accident, we won't raise your price due to the first accident. Coverage Information Your total annual policy premium for all covered vehicles is shown below. A premium is shown for each type of coverage you have purchased for each vehicle. Where no premium is shown, you have not purchased the indicated coverage for that vehicle . COVERAGE LIMITS PREMIUM PER VEHICLE VEH 1 VEH 2 2017 2015 TOYOTA NISSAN COROLLA NV200 C A. Liability Bodily Injury Each Person Each Accident $ $ Property Damage $Each Accident 250,000 500,000 $576 100,000 $217 $598 $249 B. Medical Payments Each Person$ 1,000 $20 $17 C. Uninsured Motorists Uninsured Motorists Bodily Injury Each Accident $ $ 250,000 500,000 $230$262Each Person D. Coverage for Damage to Your Auto Collision $469 $351 Actual Cash Value Less Deductible Shown Veh 1 $500 Veh 2 $500 Page of THIS IS NOT YOUR AUTO INSURANCE BILL. YOU WILL BE BILLED SEPARATELY. 2 4AUTO 4312 03 18 7.C.4 Packet Pg. 142 Attachment: 18-7412 ParadiseCoastTV_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) Policy Number:Report a Claim:Want to Add a Coverage? 1-800-2CLAIMS or LibertyMutual.com/claims Call 1-800-225-8285 to talk to your agent about the availability of this coverage and whether it meets your needs. AOS-258-259566-70 8 1 Coverage Information continued COVERAGE LIMITS PREMIUM PER VEHICLE VEH 1 VEH 2 2017 2015 TOYOTA NISSAN COROLLA NV200 C D. Coverage for Damage to Your Auto (continued) Other Than Collision $83$104 Actual Cash Value Less Deductible Shown Veh 1 $500 Veh 2 $500 Personal Injury Protection (PIP) Personal Injury Protection (PIP)$202 $177 $500 Deductible Applies To Named Insured And Relative Optional Coverages Towing And Labor Cost Each Disablement Veh 2 $100 $11 Transportation Expenses $30 Per Day $900 Per Accident $20$20 Annual Premium Per Vehicle : $1,736$1,870 Premium Adjustment from 02/11/2019 to 09/02/2019 $179 $172 VEH 1 VEH 2 Total Adjustment:$351.00 Total Annual Policy Premium: $3,606.00 Additional Coverages and Products Available* We've reviewed your policy and have identified additional optional coverages and products that can add valuable protection. Talk to your agent about purchasing the following coverages and products and whether they meet your needs. Multi-Policy Discounts: Having more than one insurance policy with Liberty Mutual can save you time and money. Learn more about how you can bundle your auto, home, renters, condo, motorcycle, or umbrella insurance. Page of THIS IS NOT YOUR AUTO INSURANCE BILL. YOU WILL BE BILLED SEPARATELY. 3 4AUTO 4312 03 18 7.C.4 Packet Pg. 143 Attachment: 18-7412 ParadiseCoastTV_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) Policy Number:Report a Claim:Want to Add a Coverage? 1-800-2CLAIMS or LibertyMutual.com/claims Call 1-800-225-8285 to talk to your agent about the availability of this coverage and whether it meets your needs. AOS-258-259566-70 8 1 Additional Coverages and Products Available*(continued) Better Car Replacement TM: Totaling your car hurts. We'll make it feel a little better. If your car is totaled, we'll give you the money for a car that’s one model year newer with 15,000 fewer miles on it. *These optional coverages are subject to policy provisions, limitations, and exclusions. Daily limits or a deductible may apply. For a complete explanation, please consult your agent today. Additional Information for Vehicles Covered by Your Policy Loss Payee(s)Month/Year Expires VEH 1:09/2020SOUTHEAST TOYOTA FINANCE VEH 2:04/2020NISSAN INFINITI LT Vehicles Owned by Other Than the Named Insured VEH 1: SOUTHEAST TOYOTA FINANCE Change Detail Changes made to your policy for: Policy Change 02 Change Bodily Injury on Vehicle 1,2 Change Uninsured Coverage to Vehicle 1,2 Policy Forms and Endorsements: The following forms and endorsements are applicable to your policy. Automobile Amendatory Endorsement AS3743 03 16 Uninsured Motorist Coverage - Non-Stacked AS2125 03 16 Personal Injury Protection Coverage AS2090 01 13 Optional Transportation Expenses Coverage AS2225 06 05 Additional Insured - Lessor AS1187 11 90 Split Liability Limits PP 03 09 04 86 Coverage For Damage To Your Auto Exclusion Endorsement PP 13 01 12 99 Full Windshield Coverage PP 03 25 08 86 Liability Coverage Exclusion Endorsement PP 03 26 06 94 Automatic Termination Endorsement AS1046 02 05 Loss Payable Clause PP 03 05 08 86 Towing and Labor Coverage AS2208FL 03 16 LibertyGuard Auto Policy Declarations provided and underwritten by LM General Insurance Company (a stock insurance company), Boston, MA. President Secretary Authorized Representative This policy, including endorsements listed above, is countersigned by: Page of THIS IS NOT YOUR AUTO INSURANCE BILL. YOU WILL BE BILLED SEPARATELY. 4 4AUTO 4312 03 18 7.C.4 Packet Pg. 144 Attachment: 18-7412 ParadiseCoastTV_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) PMKT 980 05 12 IMPORTANT INFORMATION REGARDING THE PERSONAL INJURY PROTECTION COVERAGE ON YOUR AUTO POLICY This notice is being sent to Liberty Mutual Insurance customers to clarify coverage in your Florida auto policy. As stated in your enclosed Florida auto policy, your policy reimburses covered medical expenses for injuries caused by an automobile accident. The purpose of this notice is to advise you that, as permitted under Florida law, Liberty Mutual uses the Schedule of Maximum Charges as outlined in the Florida Motor Vehicle No-Fault law to settle claims for covered medical expenses. This means that amounts payable per your auto policy will not exceed the Schedule of Maximum Charges for those expenses. For more information regarding your Personal Injury Protection coverage, please refer to the enclosed Personal Injury Protection endorsement. If you would like to review your available coverages, your Liberty Mutual representative will be happy to assist you. Please contact us at the number located on your declarations page. Thank you for insuring with Liberty Mutual. We appreciate your business. 7.C.4 Packet Pg. 145 Attachment: 18-7412 ParadiseCoastTV_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) The Hartford Services Team An important message from The Hartford Thank you for selecting The Hartford for your business insurance needs. Sincerely, The Hartford Services Team Privacy Policy | Terms of Use | TheHartford.com This email was sent to: dmurph@paradisecoast.tv Attached: CERTIFICATE OF INSURANCE (COI).Pdf You'll require Adobe® Reader in order to open PDF attachments. Download a free Adobe® Reader to your computer This email was sent by: The Hartford Financial Services Group, Inc. 7.C.4 Packet Pg. 146 Attachment: 18-7412 ParadiseCoastTV_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) WLTR005 THE HARTFORD BUSINESS SERVICE CENTER 3600 WISEMAN BLVD SAN ANTONIO TX 78251 February 13, 2019 Collier Board of County Commissioners 8075 LELY CULTURAL PKWY # 267 NAPLES FL 34113-9005 Account Information: Policy Holder Details :PARADISE COAST TV, LLC DBA LANCIT DIGITAL MEDIA Contact Us Business Service Center Business Hours: Monday - Friday (7AM - 7PM Central Standard Time) Phone:(877) 287-1316 Fax:(888) 443-6112 Email:agency.services@thehartford.com Website:https://business.thehartford.com Enclosed please find a Certificate Of Insurance for the above referenced Policyholder.Please contact us if you have any questions or concerns. Sincerely, Your Hartford Service Team 7.C.4 Packet Pg. 147 Attachment: 18-7412 ParadiseCoastTV_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) CERTIFICATE OF LIABILITY INSURANCE DATE (MM/DD/YYYY) 02/13/2019 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER.THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND,EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW.THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER. IMPORTANT:If the certificate holder is an ADDITIONAL INSURED,the policy(ies)must be endorsed.If SUBROGATIONIS WAIVED, subject to the terms and conditions of the policy,certain policies may require an endorsement.A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). PRODUCER AUTOMATIC DATA PROCESSING INS AGCY 76250871 1 ADP BLVD M/S 625 ROSELAND NJ07068 CONTACT NAME: PHONE (A/C, No, Ext): (877) 287-1316 FAX (A/C, No): (888) 443-6112 E-MAIL ADDRESS: INSURER(S) AFFORDING COVERAGE NAIC# INSURER A :Hartford Fire and Its P&C Affiliates 00914 INSURED PARADISE COAST TV, LLC DBA LANCIT DIGITAL MEDIA 4241 5TH AVE SW NAPLES FL 34119-2908 INSURER B : INSURER C : INSURER D : INSURER E : INSURER F : COVERAGES CERTIFICATE NUMBER:REVISION NUMBER: THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED.NOTWITHSTANDING ANY REQUIREMENT,TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN,THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. INSR LTR TYPE OF INSURANCE ADDL INSR SUBR WVD POLICY NUMBER POLICY EFF (MM/DD/YYYY) POLICY EXP (MM/DD/Y YYY) LIMITS COMMERCIAL GENERAL LIABILITY EACH OCCURRENCE CLAIMS-MADE OCCUR DAMAGE TO RENTED PREMISES (Ea occurrence) MED EXP (Any one person) PERSONAL & ADV INJURY GEN'L AGGREGATE LIMIT APPLIES PER:GENERAL AGGREGATE POLICY PRO- JECT LOC PRODUCTS - COMP/OP AGG OTHER: AUTOMOBILE LIABILITY COMBINED SINGLE LIMIT (Ea accident) ANY AUTO BODILY INJURY (Per person) ALL OWNED AUTOS SCHEDULED AUTOS BODILY INJURY (Per accident) HIRED AUTOS NON-OWNED AUTOS PROPERTY DAMAGE (Per accident) UMBRELLA LIAB EXCESS LIAB OCCUR CLAIMS- MADE EACH OCCURRENCE AGGREGATE DED RETENTION $ A WORKERS COMPENSATION AND EMPLOYERS' LIABILITY ANY PROPRIETOR/PARTNER/EXECUTIVE OFFICER/MEMBER EXCLUDED? (Mandatory in NH) If yes, describe under DESCRIPTION OF OPERATIONS below N/ A 76 WEG AC3WW9 11/05/2018 11/05/2019 PER STATUTE X OTH- ER Y/N E.L. EACH ACCIDENT $1,000,000 E.L. DISEASE -EA EMPLOYEE $1,000,000 E.L. DISEASE - POLICY LIMIT $1,000,000 DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES (ACORD 101, Additional Remarks Schedule, may be attached if more space is required) Those usual to the Insured's Operations. CERTIFICATE HOLDER CANCELLATION Collier Board of County Commissioners 8075 LELY CULTURAL PKWY # 267 NAPLES FL 34113-9005 SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF,NOTICE WILL BE DELIVERED IN ACCORDANCE WITH THE POLICY PROVISIONS. AUTHORIZED REPRESENTATIVE © 1988-2015 ACORD CORPORATION. All rights reserved. ACORD 25 (2016/03)The ACORD name and logo are registered marks of ACORD 7.C.4 Packet Pg. 148 Attachment: 18-7412 ParadiseCoastTV_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.5Packet Pg. 149Attachment: 18-7412 SoundStyle-dba-TheNaplesStudio_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.5Packet Pg. 150Attachment: 18-7412 SoundStyle-dba-TheNaplesStudio_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.5Packet Pg. 151Attachment: 18-7412 SoundStyle-dba-TheNaplesStudio_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.5Packet Pg. 152Attachment: 18-7412 SoundStyle-dba-TheNaplesStudio_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.5Packet Pg. 153Attachment: 18-7412 SoundStyle-dba-TheNaplesStudio_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.5Packet Pg. 154Attachment: 18-7412 SoundStyle-dba-TheNaplesStudio_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.5Packet Pg. 155Attachment: 18-7412 SoundStyle-dba-TheNaplesStudio_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.5Packet Pg. 156Attachment: 18-7412 SoundStyle-dba-TheNaplesStudio_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.5Packet Pg. 157Attachment: 18-7412 SoundStyle-dba-TheNaplesStudio_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.5Packet Pg. 158Attachment: 18-7412 SoundStyle-dba-TheNaplesStudio_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.5Packet Pg. 159Attachment: 18-7412 SoundStyle-dba-TheNaplesStudio_VendorSigned (8069 : Video Production RFQ 18-7412) lN WITNESS WHEREOF, the parties hereto, have each, respectively, by an authorized person or agent, have executed this Agreement on the date and year first written above. AfiEST:BOARD OF COUNTY COMMISSIONERS COLLIER COUNTY, FLORIDA Crystal Kinzel, Clerk of Courts of the Circuit Court & Comptroller By:By: William L. McDanielJr. ,Chairman Dated: (sEAL) Contractor's Witnesses: Contractor Contractor's Witness By: SoundNStvle. lnc. dba The Naples Studio nt signature s /e witness Second witness as to Form and Legality: Attorney Name Page 12 of 14 Professional Servicc Agreomant #2019-01 I @ 7.C.5 Packet Pg. 160 Attachment: 18-7412 SoundStyle-dba-TheNaplesStudio_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.5Packet Pg. 161Attachment: 18-7412 SoundStyle-dba-TheNaplesStudio_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.5Packet Pg. 162Attachment: 18-7412 SoundStyle-dba-TheNaplesStudio_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.5Packet Pg. 163Attachment: 18-7412 SoundStyle-dba-TheNaplesStudio_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.5 Packet Pg. 164 Attachment: 18-7412 SoundStyle-dba-TheNaplesStudio_VendorSigned (8069 : Video Production RFQ 18-7412) CERTIFICATE OF INSURANCE This certificate is given as a matter of information only and confers no rights upon the certificate addressee. Notwithstanding any requirement, term or condition of any contract or other document with respect to which this certificate may be issued or may pertain, the insurance afforded by the policies described herein is subject to all the terms, exclusions and conditions of such policies. This certificate does not amend, extend or otherwise alter the cover ages afforded by the policies described herein. Limits may have been reduced by paid claims. GLOBAL AEROSPACE, INC. BY:Certificate No. Date: This is to certify to: That the following policy has been issued to: August 28, 2018 Collier County 3299 Tamiami Trail East Naples, FL 34112-5746 SOUNDNSTYLE PRODUCTIONS DBA THE NAPLES STUDIO 501 GOODLETTE RD N STE B306 NAPLES, FL 34102 Policy No. 9009628 issued by one or more member companies of Global Aerospace Pool through Global Aerospace, Inc. Policy Period: from April 3, 2018 to April 3, 2019 Policy Territory: Worldwide AIRCRAFT LIABILITY Coverages Limits of Liability Single Limit Bodily Injury and Property Damage Including Passengers $1,000,000 Each Occurrence Third Party War Liability $1,000,000 Aggregate Aircraft Description: All aircraft owned or operated by the Named Insured For any and all work performed on behalf of Collier County. Policy includes Commercial General Aviation Liability coverages, with limits as shown in the policy. The WHO IS AN INSURED section of the policy is amended to include the certificate addressee as an insured, but only with respect to his, her, or its liability because of acts or omissions of the Named Insured while the aircraft described in this certificate is actually being used by the Named Insured on behalf of the certificate addressee. The insurance, as to the interest of the certificate addressee, shall be primary without right of contribution by any other valid and collectible insurance available to the certificate addressee. The Company waives any right to recovery it may have against the certificate addressee because of payments it makes for physical damage to aircraft described in this certificate, but only to the same extent that the Named Insured has waived its right of recovery for such physical damage against the certificate addressee. The Company agrees to give 30 days notice (10 if cancelled for non-payment of premium) to the certificate addressee in the event the policy is cancelled by the Company. ACZ006 (September 1, 2009)Page 1 of 1 496380544 7.C.5 Packet Pg. 165 Attachment: 18-7412 SoundStyle-dba-TheNaplesStudio_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.5 Packet Pg. 166 Attachment: 18-7412 SoundStyle-dba-TheNaplesStudio_VendorSigned (8069 : Video Production RFQ 18-7412) Form_SCTNID_CTGRY.XX1106FAXCRC_OTHER Progressive PO Box 31260 Tampa, FL 33631 Policy Number:75888133 Underwritten by: Progressive Select Insurance Co Policyholders: Drew Townsend Tammy L Townsend February 12, 2019 Page of1 1 Customer Service 24 hours a day, 7 days a week 1-800-776-4737 Mailing Address: Progressive PO Box 31260 Tampa,FL 33631-3260 Requested policy documents ……………………………………………………………………………………………………………………………………………………….. Verification of Insurance 7.C.5 Packet Pg. 167 Attachment: 18-7412 SoundStyle-dba-TheNaplesStudio_VendorSigned (8069 : Video Production RFQ 18-7412) Form_SCTNID_CTGRY.XX0713VOI_OTHER <docindex><index>VOI</index></docindex> Progressive PO Box 31260 Tampa, FL 33631 NAIC Company Code:10192 Policy Number:75888133 Underwritten by: Progressive Select Insurance Co Policyholders: Drew Townsend Tammy L Townsend Page of1 1 February 12, 2019 Customer Service 24 hours a day, 7 days a week 1-800-776-4737 Verification of Insurance for Drew Townsend and Tammy L Townsend This verification of insurance is not an insurance policy and does not amend, extend or alter the coverage afforded by the policies listed herein. Notwithstanding any requirement, term or condition of any contract or other document with respect to which this verification of insurance may be issued or may pertain, the insurance afforded by the policies described herein is subject to all the terms, exclusions and conditions of the policies. Please accept this letter as verification of insurance for this policy. Policy and driver information …………………………………………………………………………………………………………………………………… Policy number:75888133…………………………………………………………………………………………………………………………………… Policy state:Florida…………………………………………………………………………………………………………………………………… Policy period:Sep 27, 2018 - Mar 27, 2019…………………………………………………………………………………………………………………………………… There was no lapse in coverage during this policy period.…………………………………………………………………………………………………………………………………… Effective date:Feb 12, 2019……………………………………………………………………………………………………………………………………Drivers:Drew Townsend Insured Driver Tammy L Townsend Insured Driver Address: …………………………………………………………………………………………………………………………………… 315 BRIGHTON COURT Naples, FL 34104 Vehicle information……………………………………………………………………………………………………………………………………Vehicle:……………………………………………………………………………………………………………………………………Vehicle identification number: 2016 Toyota 4runner JTEBU5JR1G5310092 …………………………………………………………………………………………………………………………………… Lienholder:SUNCOAST CU PO Box 11769 TAMPA, FL 33680 Coverage information…………………………………………………………………………………………………………………………………… Bodily Injury Liability: Property Damage Liability: $250,000 each person/$500,000 each accident $100,000 each accident Deductible: …………………………………………………………………………………………………………………………………… Collision:$1,000 deductib Deductible: …………………………………………………………………………………………………………………………………… Comprehensive:$1,000 deductib…………………………………………………………………………………………………………………………………… Personal Injury Protection:Basic/$10,000/Named Insured Only/$1,000 deductible Form VOI (07/13) 7.C.5 Packet Pg. 168 Attachment: 18-7412 SoundStyle-dba-TheNaplesStudio_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.6Packet Pg. 169Attachment: 18-7412 ContenderProductionsStudios_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.6Packet Pg. 170Attachment: 18-7412 ContenderProductionsStudios_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.6Packet Pg. 171Attachment: 18-7412 ContenderProductionsStudios_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.6Packet Pg. 172Attachment: 18-7412 ContenderProductionsStudios_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.6Packet Pg. 173Attachment: 18-7412 ContenderProductionsStudios_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.6Packet Pg. 174Attachment: 18-7412 ContenderProductionsStudios_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.6Packet Pg. 175Attachment: 18-7412 ContenderProductionsStudios_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.6Packet Pg. 176Attachment: 18-7412 ContenderProductionsStudios_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.6Packet Pg. 177Attachment: 18-7412 ContenderProductionsStudios_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.6Packet Pg. 178Attachment: 18-7412 ContenderProductionsStudios_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.6Packet Pg. 179Attachment: 18-7412 ContenderProductionsStudios_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.6Packet Pg. 180Attachment: 18-7412 ContenderProductionsStudios_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.6Packet Pg. 181Attachment: 18-7412 ContenderProductionsStudios_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.6Packet Pg. 182Attachment: 18-7412 ContenderProductionsStudios_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.6Packet Pg. 183Attachment: 18-7412 ContenderProductionsStudios_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.7Packet Pg. 184Attachment: 18-7412 FullMoonCreative_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.7Packet Pg. 185Attachment: 18-7412 FullMoonCreative_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.7Packet Pg. 186Attachment: 18-7412 FullMoonCreative_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.7Packet Pg. 187Attachment: 18-7412 FullMoonCreative_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.7Packet Pg. 188Attachment: 18-7412 FullMoonCreative_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.7Packet Pg. 189Attachment: 18-7412 FullMoonCreative_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.7Packet Pg. 190Attachment: 18-7412 FullMoonCreative_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.7Packet Pg. 191Attachment: 18-7412 FullMoonCreative_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.7Packet Pg. 192Attachment: 18-7412 FullMoonCreative_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.7Packet Pg. 193Attachment: 18-7412 FullMoonCreative_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.7Packet Pg. 194Attachment: 18-7412 FullMoonCreative_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.7 Packet Pg. 195 Attachment: 18-7412 FullMoonCreative_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.7Packet Pg. 196Attachment: 18-7412 FullMoonCreative_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.7Packet Pg. 197Attachment: 18-7412 FullMoonCreative_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 7.C.7Packet Pg. 198Attachment: 18-7412 FullMoonCreative_Contract_VendorSigned (8069 : Video Production RFQ 18-7412) 02/25/2019 EXECUTIVE SUMMARY Recommendation to approve the year two “Printing of Visitor Guides” for the Tourism Division under the ITB # 18-7247 award to Publication Printers Corporation to print 75,000 copies of the 2019 Collier County Visitor Guides for a not to exceed amount of $33,183.40 and make a finding that this action promotes tourism. _____________________________________________________________________________________ OBJECTIVE: Recommendation to approve the printing of the 2019 annual tourism Visitor Guide. CONSIDERATIONS: Annually the Tourism Division produces a printed Visitor Guide that is distributed around the world to publicize the destination. In this guide, there are original editorials highlighting unique aspects of our County and focused advertising to benefit local businesses. 75,000 copies will be printed for distribution worldwide during 2019 to tourists and potential visitors. In May 2016, the production of the annual tourism visitor guide was solicited and subsequently awarded to Florida Homes Magazine LLC d/b/a Fuse Media. (BCC Meeting 7/12/2016 item 16F4). Fuse published the 2017 and 2018 guide and has now completed the production of the 2019 guide. The printing of the annual visitor guide was solicited by Collier County Proc urement separately from the production of the guide under ITB # 18-7247 and award to Publication Printers, Corp on January 23, 2018 (Agenda Item #16F3). We are now ready to print the 2019 visitor guide for year two of that award to Publication Printers, Inc. Various configurations for the Visitor Guide were bid on as follows. The highlighted option B is the one that matches the configuration of the 2019 Visitor Guide. PUBLICATION PRINTERS CORP. Denver, CO Line Qty* Total Line Qty* Total A Price per 500 $ 227.48 H Price per 1,000 $ 454.96 B Price per 500 $ 221.22 I Price per 1,000 $ 442.44 C Price per 500 $ 208.24 J Price per 1,000 $ 416.48 D Price per 500 $ 201.98 K Price per 1,000 $ 403.96 E Price per 500 $ 206.68 L Price per 1,000 $ 413.36 F Price per 500 $ 200.41 M Price per 1,000 $ 400.84 G Price per 500 $ 180.38 N Price per 1,000 $ 360.77 This solicitation was advertised with seven options that differed in page counts and binding methods (Perfect Bound or Saddle Stitched and 52, 58, 60 or 64 page options). The final page count of the publication is dependent on the final number of ads sold by the Publisher and number of editorial pages created. Staff has selected Option B above for 60 text plus 4 cover pages and saddle stitched binding 7.D Packet Pg. 199 02/25/2019 based the final production specs for the 2019 visitor guide as provided by the publisher. A Purchase Order with Collier County's standard terms and conditions will be issued for this award. FISCAL IMPACT: The cost to print 75,000 copies of the 2019 Visitor Guide for 60 text and 4 cover pages and saddle stitched binding (Option B) is $33,183.40 at a per 1,000 cost of $442.44. The budget for this printing is provided in the BCC approved FY 19 budget in TDC Tourism Promotion Fund (184.) GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this action. ADVISORY BOARD RECOMMENDATION: This item will be presented to the Tourist Development Council at its regularly scheduled meeting on February 25, 2019. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATION: To approve the year two “Printing of Visitor Guides” for the Tourism Division under the ITB # 18-7247 award to Publication Printers Corporation to print 75,000 copies of the 2019 Collier County Visitor Guides for a not to exceed amount of $33,183.40 and make a finding that this action promotes tourism. Prepared by: Jack Wert, Tourism Director ATTACHMENT(S) 1. Publication Printers Estimate for 75 K Visitor Guides (PDF) 7.D Packet Pg. 200 02/25/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.D Doc ID: 8070 Item Summary: Recommendation to approve the year two “Printing of Visitor Guides” for the Tourism Division under the ITB # 18-7247 award to Publication Printers Corporation to print 75,000 copies of the 2019 Collier County Visitor Guides for a not to exceed amount of $33,183.40 and make a finding that this action promotes tourism. Meeting Date: 02/25/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 02/19/2019 10:55 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 02/19/2019 10:55 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 02/19/2019 10:55 AM Tourism Jack Wert Director Completed 02/19/2019 3:30 PM County Manager's Office Sean Callahan Executive Director Completed 02/19/2019 5:21 PM County Attorney's Office Colleen Greene Attorney Review Completed 02/20/2019 10:08 AM Tourist Development Council Jack Wert Meeting Pending 02/25/2019 9:00 AM 7.D Packet Pg. 201 Proposal for Collier County Naples FL 34112 3295 Tamiami Trail EastBldg C-2 Date:2/1/19 Estimate :138514 - 001 Page :Page 1 of 2 Sales Rep :Contact:Dean Scheef Customer #:75 Job Description:ITB #18-7247 / Printing of Visitor Guide Quantities:75,000 Page Count:60 page + 4 page cover Prepress:Print Ready PDF Files Proofs:Digital Press Ink:4 Color Process Flood Gloss UV InlineUV10Flood Gloss UV Inline (Please See Terms and Conditions on Page 2) Paper:18" 80# Gloss Cover 17.5" 60# #3 Gloss 35" 60# #3 Gloss 17.50" 60# #3 Gloss Text Trim Size:8.0000 x 10.5000 Bindery:Saddle Stitch Packaging:CARTON PACK Details:Includes cost to ship to North Fort Meyers, FL 33917: dock to dock Delivery:FOB our Dock Pricing:Quantity Price Price per additional 1000 (for increased quantities only) $33,183.40 75,000 $356.50 Digital (Online) Magazines available at $4.50 per page upload *Manual Linking and other features are additional costs. Mounted Posters available for $50.00 Each Case Bound Books available for $50.00 Each 7.D.1 Packet Pg. 202 Attachment: Publication Printers Estimate for 75 K Visitor Guides (8070 : 2019 VG Printing) 02/25/2019 EXECUTIVE SUMMARY Recommendation to approve a new Interlocal Agreement with the City of Naples for office space in the Norris Center to house the Collier County Film Office staff, authorize the Chair to sign the County Attorney approved Agreement, authorize all required expenditures for this purpose, and make a finding that this item promotes tourism. _____________________________________________________________________________________ OBJECTIVE: Approval of a new Interlocal Agreement for the Collier County Film Office space in the Norris Center in Downtown Naples. CONSIDERATIONS: The Collier County Film Office has been in this space in the Norris Center for many years, and the new agreement was delayed in the City’s drafting process. The current Inte rlocal Agreement expires on February 21, 2019. We have received a recommendation for approval for this Agreement from the Collier County Real Property Division, and the Interlocal Agreement has been signed by the Naples City Manager. There is a conservative cost increase which has brought the current cost from $650 per month to $750 per month. Added benefits and improvements include high-speed Wi-Fi access, periodic refurbishments of paint, carpet cleaning, window washing, etc. The City has maintained the office in excellent condition along with allowing processing of both County and City film permits in one location. The incremental monthly price increases are driven by cost of living and the additional aforementioned services the City of Naples has provided. FISCAL IMPACT: The cost for the office space in the Norris Center for the Film Office has been negotiated and agreed to at the following amounts: $750 per month for the period between February 21 and September 30, 2019; $775 per month between October 1, 2019 and September 30, 2020; $800 per month from October 1, 2020 to September 30, 2021; $825 per month between October 1, 2021 to September 30, 2022; $850 per month between October 1, 2022 and September 30, 2023; and $900 per month between October 1, 2023 and February 20, 2024. Funding for the proposed lease agreement is available in the FY 19 Tourism Administration Fund 194. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary ADVISORY BOARD ACTION: The Tourist Development Council will review this Interlocal Agreement at their February 25, 2019 meeting. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve a new Interlocal Agreement with the City of Naples for office space in the Norris Center to house the Collier County Film Office staff, authorize the Chair to sign the County Attorney approved Agreement, authorize all required expenditures for this purpose, and make a finding that this item promotes tourism. Prepared by: Jack Wert, Tourism Director ATTACHMENT(S) 1. Stamped Interlocal Agreement (PDF) 7.E Packet Pg. 203 02/25/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.E Doc ID: 8066 Item Summary: Recommendation to approve a new Interlocal Agreement with the City of Naples for office space in the Norris Center to house the Collier County Film Office staff, authorize the Chair to sign the County Attorney approved Agreement, authorize all required expenditure s for this purpose, and make a finding that this item promotes tourism. Meeting Date: 02/25/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 02/19/2019 9:18 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 02/19/2019 9:18 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 02/19/2019 9:19 AM Tourism Jack Wert Director Completed 02/19/2019 9:24 AM County Manager's Office Sean Callahan Executive Director Completed 02/19/2019 12:13 PM County Attorney's Office Colleen Greene Attorney Review Completed 02/20/2019 10:10 AM Tourist Development Council Jack Wert Meeting Pending 02/25/2019 9:00 AM 7.E Packet Pg. 204 7.E.1 Packet Pg. 205 Attachment: Stamped Interlocal Agreement (8066 : Film Office Interlocal Agreement) 7.E.1 Packet Pg. 206 Attachment: Stamped Interlocal Agreement (8066 : Film Office Interlocal Agreement) 7.E.1 Packet Pg. 207 Attachment: Stamped Interlocal Agreement (8066 : Film Office Interlocal Agreement) 7.E.1 Packet Pg. 208 Attachment: Stamped Interlocal Agreement (8066 : Film Office Interlocal Agreement) 7.E.1 Packet Pg. 209 Attachment: Stamped Interlocal Agreement (8066 : Film Office Interlocal Agreement) 02/25/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 8.A Item Summary: Beach Bus Update Meeting Date: 02/25/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 02/20/2019 8:03 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 02/20/2019 8:03 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 02/20/2019 8:04 AM Tourism Jack Wert Director Completed 02/20/2019 8:08 AM County Manager's Office Sean Callahan Executive Director Completed 02/20/2019 8:26 AM County Attorney's Office Colleen Greene Attorney Review Completed 02/20/2019 10:08 AM Tourist Development Council Jack Wert Meeting Pending 02/25/2019 9:00 AM 8.A Packet Pg. 210 02/25/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 10.A Item Summary: Marketing Partner Reports Meeting Date: 02/25/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 02/20/2019 7:41 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 02/20/2019 7:41 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 02/20/2019 7:41 AM Tourism Jack Wert Director Completed 02/20/2019 7:51 AM County Manager's Office Sean Callahan Executive Director Completed 02/20/2019 8:26 AM County Attorney's Office Colleen Greene Attorney Review Completed 02/20/2019 10:13 AM Tourist Development Council Jack Wert Meeting Pending 02/25/2019 9:00 AM 10.A Packet Pg. 211 Marketing Partner Reports February 25, 2019 10.A.1 Packet Pg. 212 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) RESEARCH REPORT Klages Research & Research Data Services, Inc. 10.A.1 Packet Pg. 213 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 02.19.19 3 Calendar Year 2018 January –December Collier Visitor Profile 10.A.1 Packet Pg. 214 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 02.19.19 4 Collier Tourism Metrics Calendar Year 2018 (January –December) Number of Visitors Room Nights Economic Impact •1,823,300 •+2.7%∆ •2,380,700 •+0.7%∆ •$2,142,099,700 •+4.6%∆ 10.A.1 Packet Pg. 215 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 02.19.19 5 Visitor Origins Calendar Year 2018 (January –December) # of Visitors 2018 ∆ % Florida 659,334 +1.4 Southeast 119,696 +6.9 Northeast 345,429 +6.0 Midwest 276,859 +4.4 Canada 36,951 -10.4 Europe 293,917 -0.4 Other 91,114 +7.2 CY 2018 1,823,300 +2.7 10.A.1 Packet Pg. 216 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 02.19.19 6 Occupancy/ADR Calendar Year 2018 (January –December) Occupancy ADR 2017 2018 % ∆2017 2018 % ∆ Q1 85.2%89.4%+4.9%$305.9 $329.3 +7.6% Q2 73.0%74.0%+1.4%$228.7 $244.4 +6.9% Q3 63.0%65.3%+3.7%$144.6 $150.8 +4.3% October 79.3%64.1%-19.2%$162.5 $169.4 +4.2% November 80.7%77.2%-4.3%$184.5 $188.4 +2.1% December 79.3%74.7%-5.8%$243.2 $253.0 +4.0% Q4 79.8%72.0%-9.8%$196.7 $203.6 +3.5% 10.A.1 Packet Pg. 217 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 02.19.19 7 Collier Direct Leisure and Hospitality Employment (Calendar Year)* Jan.Feb.Mar.Apr.May Jun.Jul.Aug.Sep.Oct.Nov.Dec. 2015 27,700 28,400 28,600 27,900 26,300 24,800 23,800 23,800 24,000 25,600 27,900 28,700 2016 29,000 29,700 29,700 29,000 27,500 25,900 25,000 24,800 24,800 26,300 28,500 29,300 2017 30,300 30,700 31,100 30,400 28,800 27,000 25,800 25,700 23,300 25,200 27,400 28,200 2018 28,900 29,400 29,800 29,300 28,200 27,200 26,500 26,300 26,300 27,200 28,400 28,900 23,000 24,000 25,000 26,000 27,000 28,000 29,000 30,000 31,000 32,000 MonthlyDirect Leisure and Hospitality Employment* SOURCE: Florida Department of Economic Opportunity, Labor Market Information, Current Employment Statistic Program (CES), Collier County Leisure and Hospitality Sector. 2015 2016 2017 2018 10.A.1 Packet Pg. 218 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 02.19.19 8 January 2019 Collier Visitor Profile 10.A.1 Packet Pg. 219 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 02.19.19 9 Visitation/Economic Impacts of Tourism Collier January 2019 Visitors 2019 191,000 2018 186,100 Room Nights 2019 238,000 2018 232,700 Economic Impact 2019 $193,839,100 2018 $180,192,300 %∆ +2.6 %∆ +2.3 - January %∆ +7.6 * Available records suggest that approximately 90 units remained closed in January 2019 (January 2018: 660). Additionally, approximately 100 new units were added to Collier’s rental pool since last January. 10.A.1 Packet Pg. 220 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 02.19.19 10 Occupancy/Room Rates Collier January 2019 Occupancy 83.4%79.4%-4.8 ADR $248.3 $259.1 +4.3 RevPAR $207.1 $205.7 -0.7 2018 2019*% ∆ * Available records suggest that approximately 90 units remained closed in January 2019 (January 2018: 660). Additionally, approximately 100 new units were added to Collier’s rental pool since last January. Based on units available to be rented. 10.A.1 Packet Pg. 221 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 02.19.19 11 Collier Comp Set January 2019 Occupancy ADR RevPAR 2019 % ∆2019 % ∆2019 % ∆ Naples MSA 69.2%-3.6 $283.43 +1.1 $196.03 -2.5 Naples Upscale 76.5%-1.4 $363.40 -0.1 $278.07 -1.5 Miami-Hialeah 78.6%-3.2 $234.16 +1.4 $184.04 -1.9 Florida Keys 79.0%-2.1 $286.05 +5.6 $226.00 +3.4 Ft. Myers 75.7%-4.0 $159.40 -2.6 $120.72 -6.5 Sarasota-Bradenton 66.3%-3.8 $135.14 -4.7 $89.61 -8.3 Clearwater 68.1%+4.3 $137.32 +3.7 $93.50 +8.2 St. Petersburg 67.4%+3.8 $139.77 +0.3 $94.17 +4.1 Palm Beach County 77.2%-0.5 $224.94 +1.8 $173.68 +1.3 Ft. Lauderdale 78.1%-1.2 $174.69 -2.6 $136.51 -3.8 SOURCE: SMITH TRAVEL RESEARCH, INC. 10.A.1 Packet Pg. 222 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 02.19.19 12 Collier Comp Set –Occupancy (%) January 2019 SOURCE: SMITH TRAVEL RESEARCH, INC. Trans % ∆18-19 Grp % ∆18-19 Total Naples MSA 33.6%-11.0 35.5%+4.8 69.2% Miami-Hialeah 53.3%-3.9 20.5%-1.8 78.6% Florida Keys 65.7%-3.3 12.7%+4.5 79.0% Ft. Myers 53.5%-3.3 20.8%-7.1 75.7% Sarasota-Bradenton 47.1%-3.2 18.2%-5.3 66.3% Clearwater 41.2%+6.4 26.8%+1.4 68.1% St. Petersburg 44.9%+8.5 21.6%-1.4 67.4% Palm Beach County 49.6%-2.0 26.4%+1.2 77.2% Ft. Lauderdale 52.9%+0.5 21.1%+1.0 78.1% 10.A.1 Packet Pg. 223 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 02.19.19 13 Collier Comp Set –ADR ($) January 2019 Trans % ∆18-19 Grp % ∆18-19 Total Naples MSA $314.23 +1.8 $254.79 +2.2 $283.43 Miami-Hialeah $242.17 +0.9 $241.83 +3.6 $234.16 Florida Keys $288.72 +6.8 $276.82 -0.3 $286.05 Ft. Myers $161.27 -2.5 $159.22 -2.1 $159.40 Sarasota-Bradenton $138.43 -6.7 $130.90 +2.4 $135.14 Clearwater $137.22 +4.0 $137.49 +3.2 $137.32 St. Petersburg $135.35 -5.0 $151.63 +9.8 $139.77 Palm Beach County $234.34 +0.5 $213.00 +5.7 $224.94 Ft. Lauderdale $167.66 -4.6 $201.20 -0.9 $174.69 SOURCE: SMITH TRAVEL RESEARCH, INC. 10.A.1 Packet Pg. 224 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 02.19.19 14 First Time Visitors (% Yes) Collier January 2019 5.0 5.8 34.9 36.0 39.9%41.8% 0 15 30 45 2018 2019 % New Market Share Gain from FL 10.A.1 Packet Pg. 225 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 02.19.19 15 Visitor Perceptions Collier January 2019 •95.0%Satisfaction 94.7% •92.2%Would Recommend 93.5% •22.9%More Expensive 19.1% •91.1%Plan to Return 92.3% 2018 2019 10.A.1 Packet Pg. 226 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 02.19.19 16 Visitor Metrics This January, some 191,000 visitors stayed in Collier’s commercial lodgings (+2.6%).* Their visits contributed an estimated $193,839,100 of economic impact to the County (+7.6%). Key performance metrics are as follows: Collier January 2019 January 2018 2019**%∆ Occupancy 83.4%79.4%-4.8 ADR $248.3 $259.1 +4.3 RevPAR $207.1 $205.7 -0.7 *Available records suggest that approximately 90 units remained closed in January 2019 (January 2018: 660). Additionally, approximately 100 new units were added to Collier’s rental pool since last January. ** Based on units available to be rented. 10.A.1 Packet Pg. 227 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 02.19.19 17 Visitor Metrics Collier’s January visitation originates from the following primary market segments: Collier January 2019 January Visitation 2019 Visitor #∆% Florida 58,446 +1.0 Southeast 11,842 -0.6 Northeast 52,716 +6.5 Midwest 29,796 -5.8 Canada 4,202 +32.8 Europe 26,358 +13.3 Other 7,640 -12.7 Total 191,000 +2.6 10.A.1 Packet Pg. 228 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 02.19.19 18 Visitor Metrics Compared to last January, 40.3%of Collier lodging managers report their three month forward reservations levels as “up.” Collier January 2019 % of Properties (January) Reporting Reservations 2018 2019 Up 62.5%40.3% The Same 33.3 29.4 Down 4.2 30.3 10.A.1 Packet Pg. 229 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 02.19.19 19 Satisfaction/Demographics The majority (94.7%) are satisfied with their Collier stay, with 92.3% planning a future trip to the area. The typical January visitor is 52.3 years of age. Collier January 2019 10.A.1 Packet Pg. 230 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 02.19.19 20 Average Age/Median Income Collier January 2019 •51.8 Average Age (years)52.3 •$154,514 Median HH Income $156,289 2018 2019 10.A.1 Packet Pg. 231 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 02.19.19 21 Party Size/LOS This January, visitor party size averaged 2.4 travelers who stayed for 3.0 nights in the Naples, Marco Island, Everglades area (January 2018: 2.4 people; 3.1 nights). Collier January 2019 10.A.1 Packet Pg. 232 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 02.19.19 22 Transportation This January, two-thirds of the destination’s visitor parties flew (2018: 63.5%; 2019: 67.1%). A majority of these (69.1%) deplaned at RSW, with Miami capturing some 13.8%of deplanements. Collier January 2019 10.A.1 Packet Pg. 233 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 02.19.19 23 Information Fully 93.8% consult the web for trip information, with some 80.0% making bookings for their trip online. Collier January 2019 10.A.1 Packet Pg. 234 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 02.19.19 24 Airports of Deplanement (Top Four) Collier January 2019 68.4 12.8 7.7 5.8 69.1 13.8 8.2 5.0 0 10 20 30 40 50 60 70 80 RSW Miami Ft. Lauderdale Orlando Int'l % 2018 2019 % of Visitors Who Fly 2018 63.5% 2019 67.1% 10.A.1 Packet Pg. 235 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) ADVERTISING REPORT Paradise Advertising & Marketing, Inc. 10.A.1 Packet Pg. 236 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) FALL/WINTER Established Markets: Couples, Families, Stay an Extra Day New York, New Jersey, Boston, Philadelphia, Chicago Growth Markets: Couples, Families Minneapolis, St. Paul, Indianapolis, Milwaukee, Cincinnati, Cleveland, Columbus, Detroit, St. Louis, Atlanta Emerging Markets: Marco Island, Everglades, Naples Asheville, Nashville, Baltimore, Washington, D.C., Houston, Dallas, Denver, San Francisco 10.A.1 Packet Pg. 237 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 10.A.1 Packet Pg. 238 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) Monthly Performance: Winning Subject Line: Experience a picture-perfect Getaway in Paradise Link with the most clicks: “Naples Art Festival” with 16.73% of all clicks Quantity Distributed: 27,516 o16.85% Open Rate Monthly Performance: Winning Subject Line: Wow in 2019 with a Paradise Meeting Link with the most clicks: Hotels with 8.7% of all clicks Quantity Distributed: Earned –5,749 Paid Results: 108,804 14.37% Open Rate 10.A.1 Packet Pg. 239 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) Social Media: 2.3M Total Impressions 5.5K Total Engagements 61.3k Total Followers Key Performance Indicators: •Impressions Facebook & Twitter 2,321,337 •New Followers 458 •Engagements 5,473 •Link Clicks 27,355 •Re-tweets 110 •Mentions 287 Top Performing Tweet: •Part of Visit Florida #FLTravelChat themed Plan Your Trip to Florida. 10.A.1 Packet Pg. 240 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 10.A.1 Packet Pg. 241 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 10.A.1 Packet Pg. 242 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 10.A.1 Packet Pg. 243 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 10.A.1 Packet Pg. 244 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 10.A.1 Packet Pg. 245 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 10.A.1 Packet Pg. 246 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) Thank you! 10.A.1 Packet Pg. 247 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) National Public Relations Update TDC Meeting Services conducted from January 1-31, 2019 For February 25, 2019 Meeting 10.A.1 Packet Pg. 248 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) Media Highlights LHG PR EFFORTS –January 1-31, 2019 Media Impressions: 33,404,930 Media Value: $226,680 10.A.1 Packet Pg. 249 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) Media Highlights AM New York Media Impressions: 163,131 Media Value: $209 Media Visit 10.A.1 Packet Pg. 250 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) Media Highlights AM New York Media Impressions: 460,190 Media Value: $3,068 Media Visit 10.A.1 Packet Pg. 251 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) Media Highlights GulfshoreLife Media Impressions: 29,743 Media Value: $196 Media Outreach 10.A.1 Packet Pg. 252 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) Media Highlights BestProducts.com Media Impressions: 610,072 Media Value: $4,067 Media Visit 10.A.1 Packet Pg. 253 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) Media Highlights SimplySouthernMom Media Impressions: 364,560 Media Value: $7,291 Group Press Trip 10.A.1 Packet Pg. 254 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) Media Highlights ShermansTravel Media Impressions:1,988,349 Media Value: $13,256 Media Outreach 10.A.1 Packet Pg. 255 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) Media Highlights Forbes Media Impressions: 29,788,885 Media Value: $198,593 Media Outreach 10.A.1 Packet Pg. 256 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) Projects/Media Visits FEBRUARY NEWSLETTER •New template launched for February edition RED TIDE RECOVERY •LHG implemented Red Tide Recovery plan •Major projects: •Media tracking –national coverage •Broadcast outreach –LHG researching opportunities with lower production cost (Shows like The Today Show, GMA cost $250,000+) •PR 101 for Partners –LHG will lead free seminar for partners in Collier County, Final date TBD –after peak season SAMANTHA BROWN •CVB hosted crew in 2018 •Broadcast segment to air February 23, 2019 10.A.1 Packet Pg. 257 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) Media Outreach/Written Materials MEETINGS & CONVENTIONS •LHG responded with information on hotel renovations, meeting planners, etc. GLAM.COM •LHG submitted for Romantic Escapes in the US media lead. LADDERS •LHG received media lead for The 50 Female Entrepreneurs to Watch in Every State; LHG sent lead to specific contacts. CONDE NAST TRAVELER SPRING DEALS •The Today Show was seeking great spring deals; LHG submitted the Lemon Tree Inn; not included. SOUTHERN LIVING •LHG sent information on Most Exciting New Restaurants Around the World. CONDE NAST TRAVELER •LHG submitted information for “Where to Go in March” column. 10.A.1 Packet Pg. 258 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) Media Visits JOE BURKHARDT, TRI STATE GOLFER MAGAZINE, WEEK OF FEBRUARY 11 •Writer available to attend Chubb Classic, cover for fall issue of magazine. •Burkhardt interested in exploring Marco Island, in addition to covering event. •Circ: 20,000 to over 300 courses throughout Philadelphia, New Jersey and Northern Delaware, as well as 2020 Philadelphia Golf Show. •No hotel availability –will reschedule for after peak season. SAMANTHA GARBARINI, WESTCHESTER MAGAZINE •Outlet interested in sending writer in April. •Pending available dates from writer. ANN LIGUORI, INFLUENTIAL GOLF JOURNALIST AND PERSONALITY •Based in Orlando, Unable to attend Chubb Classic, but interested in golfing in the area and seeing what’s new. •Golf correspondent for Hamptons Magazine, Hosts radio show ‘Sports Innerview with Ann Liguori,’ which airs in NY, Philadelphia Saturday mornings. •Timing –Ann will provide some dates in mid-February of when she might be able to visit. 10.A.1 Packet Pg. 259 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) Looking Ahead INDIVIDUAL MEDIA VISITS •LHG to target top tier media to visit in late April/May PITCH THEMES •Spring Break •Key Marco Cat Opening •Red Tide Recovery –continue to get message out “Coast is Clear” QUARTERLY UPDATES LHG to source What’s New for Q2 information for proactive outreach 10.A.1 Packet Pg. 260 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) Paradise Advertising Digital & Social Media 10.A.1 Packet Pg. 261 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) PARADISE PARADISEADV.COM CONSUMER NEWS EMAILS 51 GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Topic Art Quantity Distributed 27,516 27,516 Open Rate %16.85 Click-Thru-Rate %11.15 EARNED RESULTS 16.85% OPEN RATE 11.15% CTR Monthly Performance: Winning Subject Line: Experience a picture-perfect getaway in Paradise. Link With Most Clicks: “Naples Art Festival” with 16.73% of all clicks. 10.A.1 Packet Pg. 262 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) PARADISE PARADISEADV.COM MEETINGS EMAILS 52 GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Quantity Distributed 5,749 5,749 Open Rate %14.37 Click-Thru-Rate %3.57 EARNED RESULTS GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Quantity Distributed 108,804 108,104 Open Rate %17.5 Click-Thru-Rate %2.5 PAID RESULTS 14.37% OPEN RATE 3.57% CTR Monthly Performance: Winning Subject Line: “Wow” in 2019 with a Paradise Meeting. Link With Most Clicks: The Hotel link with 8.7% of all links. 10.A.1 Packet Pg. 263 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) PARADISE PARADISEADV.COM EMAIL LIST MANAGEMENT 53 +2,118 December Where Opt-ins come from: •Consumer E-Scape sign-ups on ParadiseCoast.com •Occasional additions forwarded from Client •Manual additions upon request Factors that affect Email lists: Suppressed Email Addresses: Suppressed emails sometimes turn up on new opt-in lists and will NOT be added. These are email addresses that we have used in the past that have either bounced (failed to be delivered because the email is fake, incorrect or no longer exists) or the subscriber has consistently unsubscribed, making it illegal to continue sending emails to them. Inconsistent Information On Opt-in Lists: The Opt-in lists that we receive from the Paradise Coast website and other places are often formatted in various ways and need to be manually sorted and optimized before importing to our list. They also come in various lengths, anywhere from 1 email to over a thousand. Sometimes the email on for a subscriber is incorrect and we will try to correct it if possible. For example, sometimes the Gmail or Yahoo is misspelled or the email is entered in the FIRST NAME field by accident. We do our best to fix these errors wherever they occur to maximize our Opt-ins. Unsubscribers: If a previous subscriber unsubscribes from our emails, it is illegal to continue sending them any more. So they will no longer be considered an active subscriber. Consumer Escapes List +2,118 Year to Date 27,516 Current List 4,144 Arts & Culture Segments 4,906 Dining 3,277 Eco Adventure 3,430 Family Fun 1,615 Golf 1,373 Romance 3,751 Shopping 3,207 Water Sports Segment Insights: Many subscribers have expressed special interest in Dining, Arts and Culture, and Shopping. Focusing on these topics may yield better results. Note: Not all subscribers signed up for specific segments. Subscribers may sign up for more than one segment. 2019 List Growth 24,000 24,500 25,000 25,500 26,000 26,500 27,000 27,500 28,000 10.A.1 Packet Pg. 264 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) PARADISE PARADISEADV.COM 5.5K SOCIAL MEDIA TOTAL ENGAGEMENTSTOTAL IMPRESSIONS TOTAL FOLLOWERS RESULTS DELIVERED 2.3M 61.3K *January –June: KPIs are cumulative for all Paradise Coast Twitter handles only **July –December: KPIs are cumulative for all Paradise Coast social media accounts: (3) Twitter handles, Facebook and Instagram KPI JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Impressions (Facebook + Twitter) 2,321,33 7 New Followers 458 Engagements 5,473 Link Clicks 27,355 Retweets 110 Mentions 287 Avg. Interaction per Post (Instagram) 0 Several KPIs for Instagram were lower than average this month because of Buzzy’s absence and a lack of new content being posted on that platform. There were no boosted posts in January for this reason, either. We did continue to post new content on Twitter and Facebook and engage on Instagram as usual. We expect numbers to be back to normal for February. Twitter chats continue to provide some of the best results in terms of impressions and engagements, and we will continue to seek out and participate in travel-related Twitter chats regularly. 54 10.A.1 Packet Pg. 265 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) PARADISE PARADISEADV.COM SOCIAL MEDIA: TWITTER ^^ TWITTER Impressions: 3,049 Total Engagements: 33 ^^ TWITTER Impressions: 1,258 Total Engagements: 54 These were the top performing tweets on Twitter during the month of January. The top performing tweet of the month is bottom left. This was part of a Visit Florida #FLTravelChat themed “Plan Your Trip to Florida.” The post made 5,847 organic impressions and garnered 159 engagements. The tweet –middle –was part of a #CheapOairChat themed “US Gulf Coast.” The tweet –bottom right –was a UGC image promoting vacationing on the Paradise Coast. ^^ TWITTER Impressions: 5,847 Total Engagements: 159 55 10.A.1 Packet Pg. 266 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) PARADISE PARADISEADV.COM SOCIAL MEDIA: FACEBOOK These were the top performing organic posts on Facebook during January. Instagram did not have any new posts (engagement only) this month due to Buzzy’s absence. ^^ FACEBOOK Reach: 21,992 Total Engagements: 1,934 ^^ FACEBOOK Reach: 6,523 Total Engagements: 651 56 FACEBOOK vv Reach: 6,769 Total Engagements: 809 10.A.1 Packet Pg. 267 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) PARADISE PARADISEADV.COM SOCIAL MEDIA: PINTEREST 4,228 95K 2,371 753 AVG. DAILY IMPRESSIONS TOTAL VIEWERS TOTAL FOLLOWERSTOTAL PINS RESULTS DELIVERED KPI JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Impressions (daily avg) 4,228 Viewers (monthly avg) 76,327 Engaged (monthly) 3,396 Total Pins 2,371 Followers 753 57 10.A.1 Packet Pg. 268 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) PARADISE PARADISEADV.COM CAMPAIGN TRAFFIC 58 ANALYSIS –YOY by Month 18/19 Number one source of campaign traffic for the month of January was Facebook for the Red Tide campaign. We see over a 100% increase in overall users/new users and sessions in January of this year compared to January of 2018. This is due to low campaign activity last year in comparison to the Red Tide campaign running this year. 10.A.1 Packet Pg. 269 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) PARADISE PARADISEADV.COM MONTHLY CAMPAIGN SUMMARY ANALYSIS Digital campaigns generated over 17 million impressions and 47,000+ clicks. All digital campaigns performed above the industry benchmark of .05% -.10% click-through rate*. * CTR benchmark according to Google’s measurement of US Tourist Destination campaigns. 59 Campaign Impressions Clicks CTR % CCT Golf FY19 2,055 1 0.05% Display 2,055 1 0.05% CCT Winter Leisure FY19 8,050,614 26,063 0.32% Display 6,453,627 21,455 0.33% Video 1,596,987 4,608 0.29% CCT Red Tide Management FY19 8,953,636 19,204 0.21% Display 7,394,661 14,387 0.19% Video 1,558,975 4,817 0.31% CCT LGBT Initiatives FY19 178,448 828 0.46% Display 178,448 828 0.46% CCT Eco/Adventure FY19 455,212 1,037 0.23% Display 455,212 1,037 0.23% CCT Bridal FY19 164,154 569 0.35% Display 164,154 569 0.35% Grand Total 17,804,119 47,702 0.27% 10.A.1 Packet Pg. 270 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) PARADISE PARADISEADV.COM CAMPAIGN DELIVERY –DISPLAY ANALYSIS Display campaigns generated over 14 million impressions and over 38,000+ clicks. Overall click-through rate was 0.26% which is well above the industry benchmark of .05% -.10%.. * CTR benchmark according to Google’s measurement of US Tourist Destination campaigns. 60 Campaign/Vendor Impressions Clicks CTR % CCT Golf FY19 Women's Golf Journal 743 -0.00% Kingdom Magazine 1,312 1 0.08% CCT Winter Leisure FY19 Mediamath 1,801,244 4,879 0.27% AdaraMedia.com 1,270,147 7,405 0.58% Sojern 1,016,889 1,187 0.12% Valassis 1,723,842 7,271 0.42% Weather.com 283,292 88 0.03% Conversant Media (US)358,206 622 0.17% CCT Red Tide Management FY19 AdaraMedia.com 2,074,189 5,433 0.26% Sojern 4,907,553 6,843 0.14% USA Today 412,919 2,111 0.51% CCT LGBT Initiatives FY19 CondeNast US 132,738 784 0.59% MultiView.com 45,710 44 0.10% CCT Eco/Adventure FY19 OutsideOnline.com 455,212 1,037 0.23% CCT Bridal FY19 CondeNast US 144,438 376 0.26% TheKnot.com US 19,716 193 0.98% Grand Total 14,648,157 38,277 0.26% 10.A.1 Packet Pg. 271 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) PARADISE PARADISEADV.COM CAMPAIGN DELIVERY –VIDEO ANALYSIS Video campaigns delivered over 3 million impressions with over 2 million completions, resulting in an overall completion rate of 69% video completion rate. 61 * Pre-Roll Completion Rate benchmark IAB.com –INNOVID 2016 Global Video Benchmarks –Industry Benchmark 70-75% Campaign/Vendor Impressions Clicks CTR %Completions Video Starts VCR % CCT Winter Leisure FY19 1,596,987 4,608 0.29%1,091,968 1,551,026 70.40% Mediamath 597,691 2,020 0.34%404,009 578,341 69.86% AdaraMedia.com 227,586 457 0.20%120,520 226,531 53.20% Sojern 221,768 859 0.39%162,564 219,071 74.21% Valassis 477,949 1,115 0.23%352,379 456,092 77.26% Conversant Media (US)71,993 157 0.22%52,496 70,991 73.95% CCT Red Tide Management FY19 1,558,975 4,817 0.31%1,046,754 1,537,775 68.07% AdaraMedia.com 840,543 4,472 0.53%602,122 828,607 72.67% Sojern 718,432 345 0.05%444,632 709,168 62.70% Grand Total 3,155,962 9,425 0.30%2,138,722 3,088,801 69.24% 10.A.1 Packet Pg. 272 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) PARADISE PARADISEADV.COM FACEBOOK / INSTAGRAM ANALYSIS For January, paid social campaigns generated over 1.5 million impressions and over 24K+ link clicks. Overall link CTR was 2.78%. We also garnered over 21K landing page views. CAMPAIGN DELIVERY ENGAGEMENT JANUARY JANUARY 62 YTD YTD Campaign Name Reach Impressions Link Clicks CTR -Link Clicks CPC - Link Frequency Red Tide Management FY19 524,278 1,195,388 20,620 1.72%$0.31 2.3 Growth Markets Leisure FY19 208,213 318,289 3,641 1.14%$0.85 1.5 Totals 687,192 1,513,677 24,261 1.60%$0.39 2.20 Campaign Name Reach Impressions Link Clicks CTR - Link Clicks CPC - Link Frequency Red Tide Management FY19 793,204 2,490,856 41,191 1.65%$0.36 3.1 Growth Markets Leisure FY19 208,213 318,289 3,641 1.14%$0.85 1.5 Totals 931,038 2,809,145 44,832 1.60%$0.40 3.0 Campaign Name Post Reactions Post Comments Post Shares Landing Page Views Cost per LP View Page Likes Red Tide Management FY19 6,367 105 357 18,927 $0.34 - Growth Markets Leisure FY19 592 23 8 3,063 $1.01 - Total 6,959 128 365 21,990 $0.43 - Campaign Name Post Reactions Post Comments Post Shares Landing Page Views Cost per LP View Page Likes Red Tide Management FY19 14,646 214 746 37,631 $0.40 6 Growth Markets Leisure FY19 592 23 8 3,063 $1.01 - Total 15,238 237 754 40,694 $0.44 6 10.A.1 Packet Pg. 273 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) PARADISE PARADISEADV.COM GLOSSARY OF TERMS Avg Frequency The number of times, on average, a person was exposed to digital advertising during the reporting period. Bounce Rate The percentage of people who leave a website after viewing just one page. CTR Click-through rate –the percentage of total impressions resulting in a click on the ad. Impressions The number of times a digital communication element (email, banner ad, video, etc.) was viewed by a person. This number includes multiple exposures to an individual. Interactions The number of clicks on measured elements within a website or digital ad. In Social Media, this refers to comments and shares. Open Rate Click-through rate –the percentage of total emails sent that were opened and viewed. Unique Users The number of unduplicated people exposed to digital communications. VTR View-through rate –the percentage of total impressions resulting in a person visiting the website after being exposed to digital advertising but not clicking on the ad. 63 10.A.1 Packet Pg. 274 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) PARADISE PARADISEADV.COM GLOSSARY OF SOCIAL MEDIA TERMS Impressions The number of times a piece of content was viewed by a person. This number includes multiple exposures to an individual. Instameet Opportunity where Instagrammers gather together to take photos / videos of an area or event. Interactions The number of Twitter mentions and retweets. Retweet A Twitter term referring to a repost or forwarded message. Mention A Twitter term referring to the number of times someone has initiated or participated in conversation directly with the brand account. Interaction Total number of times a user has interacted with a Tweet. This includes any clicks on the tweet (hashtags, links, avatar, username, tweet expansion), retweets, replies, follows, media views, follows, card clicks, and likes. Pin Clickable piece of content within Pinterest that brings viewers to its source location on the internet. Pins are located within boards which are organized by topics and themes. Unique Users The number of unduplicated people who interacted with social platforms. 64 10.A.1 Packet Pg. 275 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) TOURIST TAX COLLECTIONS Collier County Tax Collector 10.A.1 Packet Pg. 276 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 10.A.1 Packet Pg. 277 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 10.A.1 Packet Pg. 278 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 10.A.1 Packet Pg. 279 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 10.A.1 Packet Pg. 280 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 10.A.1 Packet Pg. 281 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) WEB SITE ANALYTICS Miles Partners, Inc. 10.A.1 Packet Pg. 282 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) EXECUTIVE SUMMARY The website had 151,831 visits in January, up 10% MoM and up 99% YoY. The strongest drivers were organic traffic (+61% YoY) and campaign traffic (+184% YoY). NOTE: Last January, the new site had not yet launched, so campaign traffic was significantly reduced. The spike in campaign traffic YoY affected engagement, with time on site falling 25% and the overall bounce rate rising 7%. However, strong organic traffic helped to offset losses. The organic bounce rate, for example, saw a 9% reduction YoY, improving from 56% to 51%. SITs saw some improvement YoY. Three out of five goals saw positive gains: Deal views and guide orders were each up nearly 40% while E- newsletter sign-ups were up 201%. 10.A.1 Packet Pg. 283 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) TOTAL SITE TRAFFIC, PAGEVIEWS & ENGAGEMENT Performance (YOY) o Total Visits: 151,831 99% o Total Unique Visitors: 132,030 103% o Total Pageviews: 272,474 59.5% o Average Time on Site: 1.26 min 25% o Overall Bounce Rate (BR): 64.5% 7% 10.A.1 Packet Pg. 284 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) SIGNALS OF INTENT TO TRAVEL (SITS) o Guide Orders: 939 39.5% o E-Guide Views: 275 40% o E-Newsletter Sign Up: 466 201% o Hotel Listing Views: 4,564 26% o Deals Page Views: 3,216 36% Goal Completions (YOY) 10.A.1 Packet Pg. 285 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) BOOK DIRECT PERFORMANCE o BookDirect Widget Searches: 614 2,009 o BookDirect Click-Throughs (Referrals): 699 842 o Average Time Spent on Results Page (All Devices): 5.7 min 2.2 min o Bounce Rate (BR): 13.9% N/A o Search-to-Referral Ratio Overall 114% 42% Desktop 290% 63% Mobile 29% 25% NOTE: Click-throughs can happen without widget searches; users can click directly on the “BOOK NOW” button on hotel listings Activity & Engagement (YOY)JAN 2019 JAN 2018 10.A.1 Packet Pg. 286 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) MOBILE, TOP PAGES & GEO MARKETS o Mobile Traffic: 76% of total traffic (including tablets) o Most Viewed Pages: (1) Beach Conditions landing page (BR 76%), (2) Beaches landing page, (3) Homepage, (4) Events landing page, (5) Major Annual Events article page o Top State Markets: Florida, New York, Michigan, Illinois, Ohio o Top City Markets:Naples-Ft. Myers, NYC, Detroit, Tampa-St. Pete, Chicago o International Microsites (YOY Comparison): •UK: Visits (1,850) up 24%, time on site down 79%, BR up 51% •GERMANY: Visits (532) down 30%, time on site up 88%, BR down 17% •BRAZIL: Visits (271) up 98%, time on site down 30%, BR up 12% 10.A.1 Packet Pg. 287 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) ORGANIC TRAFFIC o Organic was the largest source of traffic in January, making up 46% of all traffic and driving 70,052 visits o Compared to 43,499 visits in January 2018, organic traffic was up 61% YOY o The organic bounce rate was 51%, significantly lower than the site’s overall BR of 64.5% o The organic bounce rate decreased/improved 9% YOY 10.A.1 Packet Pg. 288 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) o Total Impressions:95,900 o Total Clicks: 4,000 o CTR: 4.03% PERSONALIZED CONTENT Activity 10.A.1 Packet Pg. 289 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) o Local Market (Naples) o Impressions: 1,240 o CTR: 0.89% o Drive Market (FL, GA, SC) o Impressions: 2,028 o CTR: 1.97% o Fly Market (NE General) o Impressions: 1,163 o CTR: 5.85% PERSONALIZED CONTENT 10.A.1 Packet Pg. 290 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) o Fly Market (NYC) o Impressions: 694 o CTR: 4.9% o Fly Market (Midwest General) o Impressions: 1,138 o CTR: 1.23% o Fly Market (Chicago) o Impressions: 325 o CTR: 5.85% PERSONALIZED CONTENT 10.A.1 Packet Pg. 291 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) o International –Germany o Impressions: 191 o CTR: 23.04% o International –Brazil o Impressions: 87 o CTR: 19.54% PERSONALIZED CONTENT 10.A.1 Packet Pg. 292 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) PERSONALIZED CONTENT Pages Per Visit o Didn’t see PC: 1.4 o Saw PC: 2 10.5% o Clicked PC: 3.3 86% PC = Personalized Content Average Time Spent o Didn’t see PC: 0:46 o Saw PC: 1:31 20% o Clicked PC: 2:55 131% Bounce Rate o Didn’t see PC: 79% o Saw PC: 57% 11% o Clicked PC: N/A Engagement 10.A.1 Packet Pg. 293 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) TOP-LEVEL RECOMMENDATIONS & KEY INSIGHTS ●Create content aligned with high-opportunity search terms to drive organic traffic and engagement. Each specific topic below could be the focus of an optimized article: ●Naples Botanical Garden 22,200 searches/month 17 –current page rank ●Naples Zoo 18,100 14 ●Marco Island Restaurants 12,100 24 ●Naples Pier 8,100 18 ●Waterside Shops 8,100 17 ●Big Cypress National Preserve 6,600 17 ●Things to Do in Marco Island 4,400 7 ●Rework highly trafficked pages to improve engagement and reduce bounce rates: ●Naples & Marco Island Beach Conditions & Weather --Most viewed page in Jan (50K pageviews; BR 76.4%) ○Separate weather into its own page about Naples & Marco Island Weather (KW “Marco Island weather” has 27,000+ searches/month); consider including content about what to wear/pack ○Replace “RED TIDE” headings with “COAST IS CLEAR” messaging; move Red Tide facts to bottom ○Move photos and web cam links higher on page 10.A.1 Packet Pg. 294 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) ON LINE HOTEL BOOKING SERVICES Book Direct-JackRabbit Systems 10.A.1 Packet Pg. 295 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 10.A.1 Packet Pg. 296 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) VISITATION AND CUSTOMER SATISFACTION JANUARY 2019 10.A.1 Packet Pg. 297 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 10,975 TOTAL VISITORS IN JANUARY January 2018 January 2019 Collier Museum at Government Center 1,117 905 Naples Depot Museum 1,318 1,579 Marco Island Historical Museum 4,083 5,249 Museum Of The Everglades 1,872 2,342 Immokalee Pioneer Museum at Roberts Ranch 1,111 900 TOTAL 9,501 10,975 10.A.1 Packet Pg. 298 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) VISITOR RESIDENCYWhere are you from? 7%6% 13% 9% 65% 10.A.1 Packet Pg. 299 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) How did you hear about us? (check all that apply)10.A.1 Packet Pg. 300 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) Were you welcomed by a Museum staff member or volunteer? Describe your overall experience at the Museum today.Based on a 1-5 sliding scale of satisfaction level. 10.A.1 Packet Pg. 301 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) There are five museums in the Collier County Museum system. How likely are you to visit one of our four other museums? Based on 0-10 scale of likelihood of visiting other locations. 10.A.1 Packet Pg. 302 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) How likely are you to recommend this museum to others?Based on Net Promoter Score® of likelihood of recommending specific locationPromoter: 9-10 Passive: 7-8 Detractor: ≤ 6 10.A.1 Packet Pg. 303 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) COLLIERMUSEUMS.COM WEB VISITOR REPORT New Visitor Returning Visitor 15.1% 84.9% 5,223 Total Users in January 20196,353 Total Sessions In January 2019, CollierMuseums.com had 5,021 NEW site visitors, with891RETURNING site visitors. 5,223 10.A.1 Packet Pg. 304 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) COLLIERMUSEUMS.COM WEB VISITOR DEMOGRAPHIC REPORT female male Site Demographics -GenderJanuary 20190 100 200 300 400 500 600 700 18-24 25-34 35-44 45-54 55-64 65+ Site Demographics -AgeJanuary 2019 45.2% 54.8% 10.A.1 Packet Pg. 305 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) THANK YOU Questions? 10.A.1 Packet Pg. 306 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 10.A.1 Packet Pg. 307 Attachment: MARKETING PARTNER RPT FEB TDC - rev (8102 : Marketing Partner Report) 02/25/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 11.A Item Summary: Tourism Staff Reports Meeting Date: 02/25/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 02/19/2019 10:59 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 02/19/2019 10:59 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 02/19/2019 10:59 AM Tourism Jack Wert Director Completed 02/19/2019 3:29 PM County Manager's Office Sean Callahan Executive Director Completed 02/19/2019 5:25 PM County Attorney's Office Colleen Greene Attorney Review Completed 02/20/2019 10:12 AM Tourist Development Council Jack Wert Meeting Pending 02/25/2019 9:00 AM 11.A Packet Pg. 308 DIRECTOR ACTIVITIES- Jack Wert- February 2019 PERIOD AT A GLANCE 2019 2018 Number of Advocacy Contacts 6 5 Number of Trade Show/Conferences 4 7 Number of Tourism Industry/Inter Div. 8 3 Number of PR Interviews/Communications 10 4 2 Advocacy • Collier Chapter - Florida Restaurant & Hotel Association Board Meeting • Collier County Corporate Business Meetings • DMAI Advocacy Committee Meeting • Opening Ceremony Presentation for Everglades Seafood Festival • Meeting with Congressman Mario Dias Ballard on Legislative Issues • Meeting with Senator Kathleen Passidomo on State legislative issues Trade Shows/Tourism Industry Conferences • Destinations Showcase in Washington DC. Met with National Association Meeting Planners • Regional Meeting with Sarasota, Charlotte, Lee and Collier County on Red Tide plan and co-ops • SKAL Southwest Florida Board and Dinner meetings • FADMO PR Committee Meeting on 2019 Legislative Session Tourism Industry & Intra-Division Meetings • Meetings on Paradise Coast Sportsplex • Meetings with tourism staff and agency on Spring/Summer creative plan • Google Red Tide Seminar on Google My Business • Arts & Culture RFP For Strategic Plan- observer only • Sugden Park programming discussion with P&R staff • Preparation meetings for Short Term Lodging discussion with TDC • Paradise Coast Sportsplex meetings to discuss operations • Paradise Coast Blueway committee meeting Public Relations/Communications • Collier New Hire Orientations on Tourism • Monthly LHG Conference Call • Met with publisher of North Naples News and Old Naples News to discuss April issue article • Chubb Classic Media Day – Moderate Panel discussion on Chubb Classic • Presentation to NAPLES Group on Tourism works for Collier County Promotional Activities 4 11.A.1 Packet Pg. 309 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) Director’s Report Cont. • Samantha Brown Collier segment debut on WGCU • Media interviews on tourism issues: o WINK; NBC-2; ABC-9 o Naples News o Bob Hardin Radio Interview Promotional Activities/Special Events • Chubb Classic meetings with organizers and First Tee Championship • Dimitri Cup fourth weekend event at NCRP • Pro Watercross organizational conference calls • Chubb Classic Saturday and Sunday and First Tee Awards Ceremony 11.A.1 Packet Pg. 310 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) GROUP MEETING SALES REPORT Debi DeBenedetto – Group Sales & Marketing Manager Jan. 10, 2019 – Feb. 11, 2019 2018 2019 Number of Meeting Planner Contacts 66 98 direct planner contacts Number of RFP leads sent 42 65 leads sent Number of Groups booked 11 booked 11 groups booked Total Room Nights/Econ. Impact for Period booked 5830 Room nights booked $3,436,185.67 Direct spend delegate spend $3,611,918.75 Room nights booked 5404 Number of RFP Enhancement (RFPE) Requests 2 3 new RFPE requests granted Number of RFPE’s to Contract 4 booked 2 groups booked, 2 groups lost, Site Visits & FAMS 3site 2 sites plus 3 site bags Number of Shows Attended IPEC One IPEC Independent Planners Educational Conference San Antonio Sales Activities this Period • Wellness – I attended and posted social media 2019 Be well in Paradise Wellness Experience -Attended Purpose Workshop by Blue Zones Project – Attended a wellness class at IPEC and webinars on wellness sales • Attended IPEC Independent Planners Educational Conference in San Antonio with 80 planners in attendance I had 24 one on one appointments and networking with several other planners. I got one RFP at the show and have 4 more coming with my follow up • Assisted writers Covey publications and from M&C travel writer for future articles in those meeting publications • A new SHOW US YOUR BADGE program is in the making as I collect information and work with Restaurant associations locally to get participation for this Meeting Attendee incentive. Show your badge at local participating restaurants from May – October and get a free drink with your meal purchase. We will implement this through the website Meetings section, newsletters, local concierge, Visitor centers, Restaurant newsletters, Hotel Conference 11.A.1 Packet Pg. 311 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) services staff and with direct sales one on ones with planners and emails to future booked groups arrivals. • To implement the BLEISURE section of the 2019 plan a Meeting was held with CVB staff to review all info gathered and make decisions on implementation of this program – more coming on this program • Follow up was complete on IPEC. • A Fam survey has been completed and is in review to send out to past booked group planners and Fam attendees as part of the 2019 plan • Registered and preparing for upcoming Meet Well February event, GMITE Incentive show, MICE wellness show in May, and Incentive Live show in Chicago March. • Proofed Meetings newsletters and ads for upcoming advertising and promotions. Assisting ad agency with direction for welcome post card reprinting • Assisted Midwest rep with services estimates and upcoming show registrations • Oversee sales staff activities, Michelle, Claudia and training Yasmith Yidi our new assistant who is catching on very well. She started Jan. 22. • Planned a site of hotels for Yasmith to tour and meet our group representatives to enhance communications between them. Feb. 14 we will do this site. • No Fam Activities • Took 2 Collier County training classes as required both different Safety training classes • Assisted 3 planners with site itineraries upcoming. • Received the Prevue Visionary Silver Award for Best Southeast US CVB/DMO & Planner Support • Completed quarterly TDRP report – attached • Received an opportunity to host PCMA Board retreat but all hotels turned that down. • Received an opportunity to host MPI SES annual Meeting for 2020 but hotels also turned that down. It could have brought 150-200 planners here in August but the concessions were very costly. • Attended CVB quarterly roundtable event in January • I am on the committee for Meeting Promotions with Visit Florida and attended a conference call and follow up by submitting requested ideas for marketing with Visit Florida • Attended JW Marriott Marco Island Beach Resort Grand opening event January 28th on Marco Island • Spoke to a medical group about possible Medical Tourism Promotions, similar to wellness promotions 11.A.1 Packet Pg. 312 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero – Travel Industry Sales Manager January 11, 2019 – February 10, 2019 PERIOD AT A GLANCE 2018 2019 Number of Travel Agent Contacts 69 43 Number of Tour Operator Contacts 35 0 Number of FAM’s/Site Visits 1 0 Number Trade Shows Attended 2 2 EVENTS RECAP Show Name: New York Times Travel Show January 25 – 27, 2019 Location: New York City, NY Trends/Comments: Again, we partnered with Visit Florida to have a unified FL presence at the show. There were 15 CVB’s in attendance along with VF. This year’s show reached a new record high of 35,568 attendees with an increase of 10% over 2018. Below is the attendance breakdown. • 11,756 trade attendees including 1,221 media • 23,812 consumer attendees We had two partners join the CVB this year which was a great help with the large number of attendees. We also were able to join in the Samantha Brown Celebration of Season 2 of her show “Places to Love” as we are included in Season 2 which launches at the end of February. We had 410 consumers opt in to receive our leisure e-scapes at the show as they entered to win our getaway. NY continues to be a top feeder market to our destination and we are very well -know in the market. Show Name: AAA Great Vacations Travel Expo Feb 8 - 10, 2019 Location: Columbus, OH This is the first time attending this show along with 9 other CVB’s from FL. Visit Florida does not participate in this show; however, we did brand our aisle so as to have a unified presence with sand colored carpet and big balloons. What a fantastic turnout people here love FL and most are familiar with Naples, Marco and the Everglades. I had one partner participate with me this year and we handed out all our giveaways and material. 11.A.1 Packet Pg. 313 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) We had 494 consumers opt in to receive our leisure e-scapes at the show as they entered to win our getaway. Ohioans love FL! Recommend we do this again next year. Leisure Sales Plan Update Attending the Connect Travel show in Orlando Feb 20 – 23, 2019. Attending ANATO in Bogota, Colombia Feb 27 – March 1, 2019 in partnership with Tampa and St. Pete CVB’s as the West Coast of Florida. We will also be hosting a breakfast presentation on the morning of Feb 26, 2019 with the assistance of Visit USA Colombia. NY Times Show 11.A.1 Packet Pg. 314 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) Specialty Markets Michelle Pirre - Sales Assistant 1/11/2019-2/10/2019 Specialty Markets Sales Plan Update: Destination Weddings & Honeymoon As a result of last month’s site visit with Shari Vick we received a small RFP for a women’s retreat and it was booked at Bayfront Inn on 5th. 15 Rooms for 3 days. Shari also has written her first piece on our destination and it is featured on her Blog, you can read that piece here: https://www.memorabletimesllc.com/sharis- thoughts/2019/1/27/gorgeous-locations-to-host-a-fabulous-destination-wedding-in-florida The CVB attended its first Destination Wedding honeymoon virtual tradeshow through Travelalliance. We chatted with several honeymoon and romance travel specialists. We will be getting a list and our chat history sent to us shortly, and I can report numbers next month. All in all, I did speak to many agents and feel it was a good event. Virtual shows may be great to do and possibly in the winter months when travel is always so dependent on the weather. LGBTQ Michelle Pirre was interviewed by Outcoast, an LGBT channel for LGBTQ along the gulf coast of Florida is. Giving the destination and the CVB exposure into what great things we have accomplished with our LGBTQ Marketing efforts and plans for future endeavors. You can read the article hear: https://www.outcoast.com/lgbtq-tourism-destinations/?fbclid=IwAR1pn9lldy7Qiqwg2wXviTpdQRYalWYBDP- a39Xc8EYkCkWdlbyVH7O3ejw PERIOD AT A GLANCE 2019 Number of LGBT & Wedding Planner Contacts 12 Number of Contacts for leisure newsletter 275 Number of FAM’s/Site Visits 1 Number Trade Shows Attended 2 Travel Agent Contacts 23 RFP’s 1 RFP’s Booked 1 11.A.1 Packet Pg. 315 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) Connect Diversity will be the next LGBT Tradeshow where we hope to find RFP’s for LGBTQ conferences. The show is scheduled for March 18-20th. At the Boston Globe Travel Show, many attendees were picking up little hand-held pride flags and the small LGBTQ brochures for themselves and family members. As a bonus prior to the LGBTQ speaker and Blogger, Ed Salvato Aka Manaboutworld went on stage, Michelle was able to pass a pride flag to him which he wore the entire time he was on stage and prompted a shout out to the crowd about our LGBTQ marketing efforts, and our June 1 pride event. Leisure Attended the Boston Globe travel show where we promoted our destination and incorporated some LGBTQ Collateral as well. We collected 275 email addresses for our newsletter and met 23 travel agents. Next leisure event Michelle will attend will be Canoecopia in Wisconsin with Charles Wright with Everglades Area Tours March 7-11, 2019. 11.A.1 Packet Pg. 316 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) GROUP MEETING SALES REPORT - Synergy-Connect - Midwest Reps January 1 - 31, 2019 PERIOD AT A GLANCE JANUARY 2019 Number of Meeting Planner Contacts 15 Number of RFPs leads sent 8 Number of Groups booked Total Room Nights/Econ. Impact for Period booked Number of RFP Enhancement (RFPE) Requests Number of RFPE’s to Contract Site Visits Number of Shows Attended 1 RFP Name Company Contact State Event Start Date Total Room Nights 002825_NCSC_COSCA 2020 Spring Board of Directors Meeting Experient Klapstein, Jessica Ohio 19-Mar-2020 40 2019 Pharma Q1 Experient Nitzel, Shonna Ohio 05-Apr-2019 150 2019 Swagelok Executive Retreat Experient Nitzel, Shonna Ohio 18-Mar-2019 2020 Hyland Software Executive Meeting Experient - A Maritz Travel Company Peters, CMP, CMM, Alisa Illinois 06-Jan-2020 69 11.A.1 Packet Pg. 317 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) Central Zone DAC Parker Hannifin Allega, Gina Ohio 08-Oct-2019 243 NE Brokerage 2019 Spring Meeting Conference Event Management Morse, Lynn Iowa 27-Feb-2019 83 PART (1) URGENT: GMBU Spring Leadership 2019 Meetings & Incentives Worldwide, Inc. Janczewski, Ashley Wisconsin 31-Mar-2019 265 Plastics News’ ,The Executive Forum March 2020 HelmsBriscoe Mahoney, Rosemary Iowa 09-Mar-2020 385 EVENTS ATTENDED: January 10 - 14, 2019 - the Synergy-Connect team attended the SITE Global Conference in Bangkok. The conference was well attended and there was a good number of incentive buyers from North America. We had the opportunity to network (and present to some) with Meetings & Incentives Worldwide, Direct Travel, Meridican, Liaisons Meetings & Events, Metracon Travel, CWT Meetings & Events, First Incentive Travel, Creative Group, Maritz, Unbridled, BCD Meetings & Events, One10, JNR, Brightspot Incentives & Events, BI Worldwide, Options4Meetings. Follow up has been completed for this event and there are pending webinars and sales calls to be scheduled in the coming months. IDSS Activity Report is attached. PROSPECTING ACTIVITIES: 15 face to face contact and 25 prospecting calls and 110 emails sent to Midwest accounts to introduce destination, follow ups. LOOKING AHEAD: February 2019 – MPI Mid- America Conference May 2019 - Sales Missions - St. Louis and Ohio 11.A.1 Packet Pg. 318 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) February 2019 Monthly Report- January Events & Activities Sports Team -Jeffrey John, Nicole King, Ed Caum Dimitri Cup Soccer I Jan 12-13 Direct Impact $355,466 Economic Impact $501,866 Room Nights 578 TDC Funding Reimbursement $8,670 Acquisition Cost $15 Total ROI (6%) TDT $4,595 Nike XPO Lacrosse Classic Jan 5-6 Direct Impact $106,782 Economic Impact $149,567 Room Nights 170 TDC Funding Reimbursement $2,550 Acquisition Cost $15 Total ROI (3%) TDT $2,040 Dimitri Cup Soccer 2 Jan 19-21 Direct Impact $956,064 Economic Impact $1,349,083 Room Nights 1,610 TDC Funding Reimbursement $22,500 Acquisition Cost $13.98 Total ROI 1% TDT $12,800 11.A.1 Packet Pg. 319 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) • Waiting on post event report for Dimitri 3, Winter Classic Pickleball, Mens Transistional Tour and Super Senior Grand Prix Tennis Development Activities this Period - Ed Caum • Special Event Safety Protocol Meeting (X3) • Lou Hammond Conf. Call (X2) • Selection Committee Arts and Culture • Red Tide Recovery Campaign Meeting (X2) • Meeting2 with new fulfillment contractor – Faneuil (X2) • New Hire Orientation (X2) • Baggage Car Welcome Center Meeting • Sports Shoot Planning Conf. Call (X2) • Attend Executive Offices Meeting • Meeting with Agency of Record (X4) • Attend Dimitri Cup (X2) • Procurement Meeting • Sports Complex Design Meeting • Google DMO Webinar • Google Red Tide Seminar • Conference Call Parks and Rec • Conference Call Pro Watercross Development Activities this Period – Jeffrey John • Met with Florida Fire to discuss application • Attended FBU after Action meeting • Attended Superlative and SFI relationship meeting • Attended CVB Staff Meeting • Participated in NCRP Supervisor Interviews x2 • Attended CVB Roundtable • Participated on call with Steve Quinn (FBU) • Attended Men’s Transitional tennis event • Attended Dimitri Cup Soccer x3 • Attended Winter Classic Pickleball • Attended XPO Lacrosse • Attended Super Senior Grand Prix Tennis January Event Impact 2019 2018 Number of Events 8 10 Direct Economic Impact $1,444,491 $2,350,405 Room Nights 2,358 3,559 Average Acquisition Cost $14.30 $10.73 TDT $19,491 $26,692 Funding Reimbursement to Promoters $33,720 $38,215 Payment Parks & Rec OT $4,558 $5,753 11.A.1 Packet Pg. 320 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) Development Activities this Period – Nikki King • Attend monthly Parks and Rec Meeting • Ensure Purchase Orders in Place for Upcoming Events • Process Post Event Reports/Calculate Eco Impact Jan Events • Collected Hotel Backup for Jan Events • Collected Reimbursement Backup for Jan Events • Collected Funding Applications for Upcoming Events • Collected estimates for Upcoming Event Costs • Estimated Post and Future Event Eco Impact • Attended XPO Lacrosse • Attended Winter Classic Pickleball • Attended Men’s Transitional tennis event • Attended Dimitri Cup Soccer x2 • Attended Super Senior Grand Prix Tennis • Attended Quarterly Roundtable • Attended FBU after Action meeting 11.A.1 Packet Pg. 321 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) 11.A.1 Packet Pg. 322 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) PUBLIC RELATIONS & COMMUNICATIONS REPORT JoNell Modys, PR Communications Manager- January 2019 Activity PERIOD AT A GLANCE January 2019 Number of Media Contacts from CVB PR January 2018 – 139 January 2017 – 130 January • 63 in-person meetings • 76 info or photo submissions Number of Journalists/Influencers Hosted January 2018 – 2 vs January 2017 - 5 January • VISIT FLORIDA social media team - 2 News Releases January 2018 – 6 January 2017 – 13 News Releases January • What’s New 2019 • Destination Fast Facts • Fun Facts • Get Outdoors Find Adventure • Naples Golf Facts • Key Marco Cat Publicity Highlights January • Multiple VISIT FLORIDA Live and in-destination posts – post red tide marketing support • NBC-2 – Beach Bus gaining popularity • Naples Daily News – Despite challenges, Collier tourism remained strong in 2018 • Marco Eagle – The Cat Comes Back, JW quote • Marco Eagle – JW Marriott hosts bash to unveil Paradise Redefined – JW quote • Smithsonian Magazine – Editorial on Key Marco Cat • FAM: Smart Meetings – Brand the Sand During Island-Wide Meeting • FAM: amNew York – Naples offers escape to warmer weather • FAM: Forbes.com – FL’s Paradise Coast Blends Upscale Elegance and Wild Everglades Style • FAM: Boston Globe – Key Marco Cat, world- famous statue home for a visit • News-Press Tourism Column – Winter sunshine shines light on positive environmental news • News-Press Tourism Column – Paradise Coast Wellness Experience • News-Press Tourism Column – JW grand opening 11.A.1 Packet Pg. 323 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) PR STAFF PROJECTS, ACTIVITIES: • Edit all editorial copy for 2019 Visitor Guide • Review all listings for 2019 Visitor Guide. Add in needed new listings, highlight changes in all listings for publisher comparison to last year’s guide • Submit destination information, set appointments for Florida Huddle • Attend Florida Huddle, participate in full day Media Marketplace • Attend New York Times Travel Show, Present at a Beaches of SW Florida press conference along with Beach of Fort Myers/Sanibel • Attend New York premiere of Samantha Brown: Places to Love • Prepare detailed plan, cost report for desired 2019 travel • Twice-weekly Red Tide Status & Communication calls with FWC, other state agencies, other destinations • Review all water and weather conditions daily; make updates to Beach Conditions web page; continue with crisis response as needed • Website team meetings with Miles and internal • News monitoring • Write, submit three Collier Tourism columns for News-Press • Attend, contribute to SW Direct meetings for transfer of fulfillment contract • Copy review, approval for January Meetings Escape E-newsletter • Copy edits, links correction for January Consumer Escapes Enewsletter • Copy edits for February Meetings Escapes Enewsletter • Approve copy for February Consumer Escape Enewsletter • Assist partner with lots of destination information requested for story by Meetings FAM writer • Provide Cleanpix system naming, metadata and tagging protocol to ad agency • Add new photos to Cleanpix library; add titles, tags, data to many photos • Write and submit Visitor Statistics, Upcoming Industry Events, Paradise Coast in the News, Leisure Activities, Awards & Accolades, PR Activities; Social Media sections for ParadiseCoastlines tourism partner Enewsletter • Partner lists for ad agency for Threshold project • Regular updates to website articles • Add events and deals daily to website • Daily social media content creation, posting, interaction with followers • Assist tourism partners with information, share publicity • Address PDF accessibility issue for website 11.A.1 Packet Pg. 324 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) MONTH/YEAR: JANUARY 2019 PREPARED BY: UK & IRELAND OFFICE HIGHLIGHT OF THE MONTH: British Airways Holidays / British Airways Campaign On behalf of Florida’s Paradise Coast, OMMAC have been working on a combined digital and print campaign with key partner and major tour operator & airline BA Holidays and British Airways, in conjunction with The Telegraph, a publication who are renowned for producing excellent travel content. The campaign has been worked on over the past months and will continue, with all elements going live at the beginning of March. The campaign will drive excellent exposure for the destination, with both online and print elements ensuring a varied and extensive audience is reached. Following discussions with CVB we were able to negotiate with BA for additional digital content resulting with an even wider reach. We are working with the BA creative team and Paradise Adv to ensure all recent content and correct messages are delivered with focuses incorporating all elements of a holiday to Naples, Marco Island & Everglades. This activity underlines one of our main objectives to work closed with our airline partners. MARKET UPDATE: Agents hail positive start to peaks Agents are optimistic of a strong peak booking period, with early demand appearing to outweigh consumer uncertainty in the lead-up to Brexit. Richard Dixon, director of Holidays Please, revealed the homeworking agency had seen a 119% year- on-year surge in sales between Boxing Day and New Year’s Eve – building on a “strong December” which saw bookings up 33% compared with 2017. Matt Harding, interim head of Freedom Travel Group, said the consortium had also seen encouraging turn-of-year trading with “an unheard-of amount” of its Personal Travel Advisors opting to work on New Year’s Day to cope with the demand fuelled by “competitive pricing”. Government shutdown ‘not affecting US bookings’ Agents and operators alike have reported strong US sales, despite the ongoing government shutdown. It comes as Destination DC, the capital’s tourist board, reinforced the message that “DC is open for business” and budget-conscious travellers could take advantage of various discounts to visit the US capital in its off-peak season. It has created a dedicated hashtag and landing page on the website called #DCIsOpen. The shutdown – now the longest in US history – as President Donald Trump continues to reject any spending bills that don’t include $5.7 billion to build a wall along the US-Mexico border. The impasse has left thousands of government workers without pay including airport security staff and caused major attractions to close, including museums and national parks. But agents and operators have reported strong US sales. Brexit will have limited impact on 2019 holiday plans, survey shows A survey of 1,000 consumers by On the Beach revealed that more than half (54%) of people say the UK leaving the European Union will not affect their holiday plans and 86% plan to take the same number of holidays abroad or more in 2019 as they did this year. 11.A.1 Packet Pg. 325 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) Almost a third (32%) aim to take more foreign holidays next year than they did in 2018, compared to 27% who say they will be booking more holidays in the UK. Travelport reveals favourite long-haul destination for UK holidaymakers in 2018 The US, India and United Arab Emirates were the most popular long-haul destinations for Brits in 2018, according to travel technology firm Travelport. Almost 49,000 bookings had been made during the festive season for return flights to the US, making it the most popular long-haul destination by far. MARKETING/SALES/PROJECTS & ACTIVITIES: Florida Huddle Assisted CVB with upcoming meetings at Florida Huddle – indications direction for future activity and development. DNATA Possible fam trip request – unfortunate we are unable to support on the requested date as it falls within our high season – we have encouraged for DNATA and Gold Medal to see alternative dates – TBC. Visit Florida Media Mission – March 11 - 15 As part of the ongoing partnership we have developed with Visit Florida, OMMAC have been liaising with the Visit Florida UK team. We will extend our participation the Visit Florida Media Mission, which we also participated in during 2018, experiencing great success. The mission will see OMMAC attend events in London, Edinburgh and Glasgow, ranging from meetings, breakfasts and a media quiz night, providing a healthy balance of formal and more relaxed environments in which to meet with the attendees. The mission will also include a variety of traditional journalists alongside influencers, leading to an increased exposure for Florida’s Paradise Coast. UPCOMING EVENTS 2019 DATE SPECIAL EVENT LOCATION February Securing co-op marketing campaigns UK & Ireland 26 February Media Visit – Irish Journalist x 2 Paradise Coast 11 – 15 March Visit Florida Media Mission London and Scotland 11.A.1 Packet Pg. 326 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) Essentially America 25th Anniversary OMMAC received a personal invite to attend the celebration of the 25th anniversary of the publication - UK's only consumer magazine exclusively dedicated to travel to and within North America, as well as the 25th anniversary of Mary Moore Mason as its editor. CO-OP and CONSUMER MARKETING: TravelPlanners Building on the ongoing partnership OMMAC continues to grow and develop the offerings from TravelPlanners, the consumer arm of key tour operator partner USAirtours on a campaign that had a strong digital focus. We negotiated additional activity above and beyond our core campaign in reflection of positive sales – January activity included website banners, displaying Florida’s Paradise Coast with strong branding, including both Visit Florida and the Paradise Coast’s logos, as well as a holiday offer for well-respected site Travelzoo. Examples of activity below: Above – price offer lead-in on Travelzoo website 11.A.1 Packet Pg. 327 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) Below – website banners showcasing Florida’s Paradise Coast Virgin Holidays Following successful negotiations to have additional product included this year we are following up on a co-op consumer marketing plan – TBC soonest. Vacations to America Developing proactivity trade activity to encourage increased booking into our region. America As You Like It Consumer reach and promotion to drive up room nights in Paradise Coast. Additional discussions are taking place with a number of targeted UK & Ireland industry partners – indicating a willingness to grow visitor numbers into our destination. On-going Request FAM TRIP (FOLLOW UP): Virgin Holidays FAM November 2-7 In November 2019, OMMAC worked with Virgin Holidays on a FAM trip that saw 14 members of Virgin Holidays staff visit Florida’s Paradise Coast, staying for 3 nights. Virgin Holidays is one of the largest tour operators in the UK to USA and a valued partner. As part of the trip, we encouraged all agents to post on social media, with the most engaging content being rewarded post-trip. We’ve been following up with Virgin Holidays to gain feedback on the trip and also to liaise about the winner of this social media competition – again to maximize on coverage. 11.A.1 Packet Pg. 328 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) PUBLIC RELATIONS Publication/ Circulation Activation/ Date of travel Angle/ Theme Industry partners Status update/ publish date PR Value Lorraine Keane and Peter Devlin VIP Magazine Readership 147,000 & 1 million monthly website visitors Radio Nova’s Saturday Soundtrack: 147,000 weekly listeners Lorraine’s Instagram: 18,500 followers Feb’19 To showcase product in the Naples, Marco Island & Everglades area as part of a wider Florida trip – focus on family – two teenage children visiting TBC Visit Florida/ Aer Lingus Ongoing Working to confirm arrangements – possible host for one day as high season and unable to obtain accommodations. Visit Fl had confirmed the flights prior to seeing accommodations Print feature: $74,000 Online feature: $81,000 Radio mentions: $7,350 Instagram posts: $1,250 TOTAL estimated: $163,600 Florida Friday, Travelmole, Distributed to : 1,500,000 Submitted content for monthly newsletter Supplied content for the theme ‘Once-in-a- lifetime experiences in Florida’ Everglades National Park Completed Achieved coverage in newsletter (displayed below) $2,060 Isabel Conway – Freelance & Irish Independent Circ - TBC April’19 – TBC? Preview the new exhibit at Marco Island Museum with Smithsonian that includes the Key Marco Cat Calusa artifact. Visit Florida _ TBC Ongoing Securing to obtain assistance with flights & car rental – meeting held at WTM TBC 11.A.1 Packet Pg. 329 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) Carly Honeyfield – Bella Magazine Circ - 166,000 copies sold each week August’19 To showcase family product in the Naples and Marco Island areas. TBC Ongoing Dates are confirmed, meeting held at WTM to discuss in further detail TBC Sarah Forrest Freelance journalist who blogs for Golf Guru Group – will also be pitching to other golf publications including The Golf Business (Golf Guru pageviews: 19,000) Consumer Opportunity Liaison ongoing To raise the profile of golf in Naples in the UK GolfBreaks – unable to provide flights at the moment – still in discussion Ongoing Liaison continues with Sarah to see if a trip to the region will be possible as Flights are required. TBC Florida Friday – Christmas in the Sunshine State, – Distribution: 1,500,000 11.A.1 Packet Pg. 330 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) SOCIAL MEDIA ACTIVITIES Activity Status/Result We continue to keep a presence on @ParadiseCoastUK. This month we have looked to inform potential travelers of upcoming events and use inspirational quotes and images to encourage them to travel. @ParadiseCoastUK continues to grow followers and get support through retweets and likes. 11.A.1 Packet Pg. 331 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) A selection of Facebook and Twitter updates this month Facebook Twitter – New Year 11.A.1 Packet Pg. 332 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) Twitter – Naples Winter Wine Festival 11.A.1 Packet Pg. 333 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) DIAMONDE -EUROPEAN REPRESENTATIVES SUMMARY OF ACHIEVEMENTS TOUR OPERATOR ACCOUNTS Germany o CRD International, Pia Hambrock, Product/Marketing Manager NAP Marketing We have secured and confirmed a marketing campaign with CRD and the Florida Keys. Last fiscal year we created a shared landing page with the Key’s which was very successful. Building on this we have again secured the opportunity to partner up with the Key’s for a follow up campaign. The campaign includes: an update to our “Taste of Süd Florida” subpage. Online display with targeted ads on premium websites (2 ads for NAP with 2 images) and Social Media Ads including Facebook Lead Ads (2 Facebook & 2 Instagram) as well as 3 posts on the CRD Facebook and 3 posts CRD Instagram account and last but not least an inclusion in the CRD Newsletter with currently 68,000 subscribers. Timing will be February – March. o FTI Touristik AG, PM North America, Tobias Pflantz, Senior Product Manager USA NAP Marketing We have successfully secured an E-Learning spot, as we have partnered up with the Fort Lauderdale CVB, St. Pete CVB and Sarasota CVB. The E-Learning will be in the FTI Academy and includes 7,5 pages for each partner with the theme "Beaches of Florida", which will be online for 8 months and approx. 1.600 TAs are estimated to participate. To promote the E-Learning FTI will kick it off with a webinar and a newsletter send out to 14.000 TAs. o FTI Touristik AG, PM North America, Tobias Pflantz, Senior Product Manager USA NAP sales Follow up on booking situation. 2018 reports a slight decrease in booking numbers for NAP - 2208 RN. This reflects the overall booking situation for Florida; especially the west coast of Florida and FL Keys are showing decreasing numbers. Other US destinations such as West USA and NYC are reporting an increasing demand. o Enjoy America, Katharina Stehning, Owner NAP Sales We could secure that Enjoy America posted 3 Facebook posts on their fan page with 4.600 follower completely FOC. Please find screenshots attached. 11.A.1 Packet Pg. 334 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) o FTI Touristik GmbH, Julia Augustin, Key Account Manager Touristic Partnership Marketing NAP TO Meeting First personal meeting at Visit USA seminar in Zurich. Julia Augustin is the successor of Julia Müller and will be in charge of key account marketing. Based in Munich. o erlebe-fernreisen GmbH, BEST-RMG, Karin Ben Mansour, Produktmanager USA NAP Training We held a comprehensive training in the head office in Krefeld and trained 4 agents. The feedback was fantastic the agents were very grateful for insider tips in the high-booking phase. o erlebe-fernreisen GmbH, BEST-RMG, Karin Ben Mansour, Produktmanager USA NAP Product Meeting After our training we held a product meeting with Karin. Erlebe Fernreisen is the German subsidiary to Rikjsa Travel in the Netherlands and they both work with travel modules to create the round trip. Erlebe Fernreisen for now has worked very successfully with an Everglades module featuring the Ivey House. But as Rikjsa Travel, with our input, just recently created a Naples module, we discussed implementing this to the German site as well. Hence, discussing hotels that might suit perfectly with their clients such as the Old Trianon and Lemon Tree Inn but also Hyatt House and Bellasera might be a good match. They had 68 room nights in 2018 and the outlook is quite good for 2019. In order to push sales and promote the possible new Naples module, we discussed the possibility of a newsletter and social media postings for May/June after the Naples module will be live. o Faszination Fernweh, Thea Arras, Marketing Manager NAP Marketing Our joint campaign continued in January with 1 out of 5 Facebook (1,300 follower) posts scheduled all over the peak booking season (Dec-March), 1 newsletter inclusion sent out on January 31, 2019 sent out to 53,000 addresses and our NAP flyer was distributed during CTM. Please find layouts attached. o Argus Reisen, Claudia Nagel, Product Manager NAP Marketing Our campaign with Argus Reisen continued in January with the distribution of our NAP flyer on several fairs such as Dresden holiday fair and CMT Stuttgart. In addition to this our first out of 2 NAP Facebook post was published on their fan page with 4.600 follower. Please find screenshots attached. o CANUSA TOURISTIK GmbH & Co. KG, Karin Buhse, Product Manager FL NAP Marketing Our campaign with CANUSA started off in January with the social media part. This includes Facebook and Instagram ads as well as Facebook and Instagram posts and an individual Pinterest board. The posts will be scheduled over 2 months in January and February. 11.A.1 Packet Pg. 335 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) o America Unlimited GmbH, Timo Kohlenberg, Owner NAP Marketing We have negotiated, secured and confirmed an on-screen campaign with America Unlimited. The campaign is a cooperation with the brand Expert a huge market for electronics (like Best-buy). Our in 2018 created NAP influencer video will be displayed in 50 shops around Germany in January and February. Belgium o Exclusive Destinations, Patricia Schaumanns, Product & Contracting Manager NAP Sales Through our great relationship with Exclusive Destinations, we could secure that Patricia Schaumanns the Florida product manager is planning to visit NAP on a business trip to Florida. She hasn’t been in the region for years now and wants to schedule site inspections in February 2019. Unfortunately, we had to decline the request due to high season and the date she requested being president day weekend. Switzerland o TUI Suisse Ltd., Milica Vujcic, Product Marketing Longhaul NAP TO Meeting First personal introduction at Visit USA seminar in Zurich. Milica is the successor of Rahel and will be in charge of marketing for long-haul destinations at TUI Switzerland. o Kuoni Frankfurt, DER Touristik Frankfurt GmbH & Co. KG, Melanie Belle, Product Coordinator North America NAP Sales Secured FOC brochure distribution at the tourism consumer show FESPO through Kuoni (Jan 31 - Feb 3, 2019). o CANUSA TOURISTIK GmbH & Co. KG, Kolja Kassner, Senior Vice President NAP Sales Report 6,702 Room nights for 2018. This means a decrease in room night production compared to 2017 but at the same time reflect the overall booking situation for USA and Florida. The outlook for 2019 looks positive again. 11.A.1 Packet Pg. 336 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) TRAVEL AGENTS o TA Sales Calls: this month, we have proudly presented NAP to a total of 61 travel agents during personal visits. Following is the regional feedback on general TA sales in the areas we actively visited: o Area: Germany Agents: 61 Feedback: • TAs and TOX stated that they are super busy ever since December with booking requests and that there was no real Christmas break for them • Booking requests are predominantly for school holiday season – summer, autumn and Whitsunday. Only few requests for current winter season. Few requests for Winter 19/20 are also coming in. Summer bookings, only few last-minute requests for Winter bookings 18/19. In comparison to January 2018, requests are on a similar level. This feedback however, is contrary to the news in the travel trade media saying that January is not a strong booking month. • There seems to be a tendency that clients send their bookings requests via email or via phone rather than going to the travel agency in person. • Search for the right offer for the client gets increasingly difficult. TAs are getting lost in the TO listings on e.g. Bistro as more and more TOs also get rates from bed banks and thus, display two sets of rates with different booking conditions. • EU package law is occasionally a topic as clients are overwhelmed with forms and the bureaucracy. EVENTS & TRAININGS o boot Düsseldorf Date & Place 19.-27.1.2019 Düsseldorf Profile of event boot Dusseldorf is an international trade show focused on water sports and activities. Visit Florida had for the first time an own booth at this show and NAP partnered up with the Fort Myers CVB and shared a booth in order to safe cost. Profile of attendees 250.000 (2018: 247.000) General feedback The Visit Florida booth was located in one of the halls with a focus on mainly kayaking and a couple of destinations. The quality of the visitors, many of them very wealthy, was excellent, but we had the feeling that we could not inspire as good as during a 11.A.1 Packet Pg. 337 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) fair with more focus on tourism. For the future we would reevaluate taking part at this fair and also take a look into other fairs with a different focus. During the fair we could secure to hold a 15 min presentation on the main stage in our hall, 5 times during the week all focused on NAP and the boating and water experiences in the area. During the weekend we could present to an audience up to 50 people and during the week approx. 20 were listening. Cost 2250 USD o Visit USA Switzerland Seminar Date & Place 29.30.2.2019 Zurich Nr of attendees 350 Profile of attendees Travel agents from all over Switzerland, including the French and Italian speaking part of Switzerland. General feedback This TA event still is the main event with USA focus in the Swiss travel industry sector. It is set up in travel mart style and we had our own NAP booth. The agents were prepared with a questionnaire which made them visit every booth to find the answers on the questions about each participating industry partner. This year the concept of the Seminar was more innovative than the years before, which we appreciated very much. We also secured a workshop, with 6 presentations 15 min each. The workshops were an excellent opportunity to train and present NAP to the travel agents, the feedback from the agents was fantastic. On one hand looking at the networking aspect, this event gave us again a great opportunity to maintain our relationship with the Swiss tour operators, travel agents and travel industry partners. With the new innovative approach, we found that the quality of conversations with the agents was much better. All in all, this event was successful. Cost 4250 CHF o CMT Stuttgart Date & Place 12.-20.2019 Stuttgart Profile of attendees 260.000 (2018: 265.000) General feedback We have participated with brochure distribution only yet could receive some feedback from Visit USA. The demand for Florida was great. The fair was crowded most of the time, it was noticed that many visitors approached to collect brochures for there already booked holiday and rather rarely asked for inspiration. o Ferienmesse Vienna Date & Place 10.-13.1.2019 Vienna Profile of attendees 155.322 (2018: 153.224) General feedback We participated with brochure distribution through Visit USA Austria. The feedback was again very positive. Visit USA Austria reported many requests for Florida. Cost 200 USD 11.A.1 Packet Pg. 338 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) o Vakantiebeurs Utrecht Date & Place 9.-13.1.2019 Utrecht Nr of attendees 103300 Profile of event Consumer Fair General feedback We participated with brochure distribution through Visit USA Netherlands who had their own stand at the consumer show. We had our own Florida booth at their booth, shared with St. Pete, SeaWorld, the Keys, Ft. Myers and Kissimmee. All in all, the feedback from Visit the USA was fantastic; hence our brochures were well received. Cost 901 € o DiaMonde TA Training Date & Place 17.01.2019 Regensburg Nr of attendees 14 Profile of event We conducted a comprehensive product training accompanied with snacks for the agents. Profile of attendees Agents from four different DER Travel Agencies of the Region. From Senior Travel agents to Young Professionals. General feedback The training was very well received, and we could answer a lot of questions regarding the DiaMonde portfolio including NAP. Cost Secured FOC for NAP o Training "Kaffee-Plausch" Date & Place Münster Nr of attendees 19 Profile of event We invited the Lückertz employees to a breakfast in their office before opening in the morning. With a presentation on the DiaMonde portfolio, we brought them up to date with our products and collected feedback on the current situation at the POS. The visit lasted approx. 2 hours including subsequent expert discussion. Profile of attendees exclusive training for Lückertz employees General feedback The current booking is heavily burdened by bureaucratic formalities. Customers are annoyed by detailed explanations of the legal situation, which the travel agency but theoretically must give. In addition, employees said the hotels' international sales channels would create chaotic representations in their systems through increasing virtual interfaces. The German customer places value on the brand and the reliability of a tour operator, especially when booking in a travel agency. Customers are disappointed and lose confidence when they realize that often other service providers are hidden behind the booked company. Overall, however, the numbers are good, Lückertz is satisfied with the booking situation in January. They also completed the 2018 financial year very successfully at the end of November. Cost Secured FOC for NAP 11.A.1 Packet Pg. 339 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) MARKETING o Facebook NAP # posts: 11 #fans: 11,933 Please find down below the most successful posts in January: #1 08.01.2019 post of Naples pier, reached 1,535 clients, 59 reactions and 40 likes #2 16.01.2019 post beach, reached 1.518 clients, 62 reactions and 53 likes o Expedia.de Negotiated, secured and confirmed B2C online marketing campaign with Expedia. To build on the previous campaigns this one will focus on the targeting from competitive destinations like Miami, Tampa, Orlando and others to Naples/Marco to gain additional share from other Florida destinations. This will be done by using premium display advertising banners. Expedia will also use special Native ads, working with large images on the home Expedia Search side. The campaign will run January - March, which is the time of high demand for bookings. During the campaign, the media and sales performance will be tracked and reported. o Facebook Ad We have finalized our NAP Facebook ad implemented by DiaMonde. The ad was running 4 weeks in December and targeted people in DACH with high travel intentions and USA interest. All in all, the ad was successful as it reached 10.787 people and the NAP Facebook fan page received 481 new followers. MEDIA / PR o ITB Blogger Speed Date We have successfully secured a spot in this year’s ITB Blogger Speed dating Event on March 7 completely FOC, during this event we will get the chance to talk to approx. 6-7 blogger and introduce the destination, accordingly. PROJECTS o Visit Florida Conference Call We have participated at the Visit Florida conference call on January 17, 2019. As NAP is cosponsoring the Visit Florida Partner Event with the Fort Myers CVB, details about the branding and invitation process were discussed. o NAP Website We have comprehensively reviewed the new German website paradisecoast.de and advised possible changes. CONSUMER 11.A.1 Packet Pg. 340 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) o Brochure fulfillment: 15 in total HIGHLIGHTS IN FEBRUARY 2019 o Free Munich brochure distribution, February 21-24, 2019 o Brussels Holiday Fair brochure distribution, February 7-10, 2019 o Newsletter FAIRFLIGHT, February, 2019 o Knecht Reisen campaign, February, 2019 o NAP Facebook Ad, February 2019 o Sales Calls Frankfurt, February 14, 2019 o Visit USA Committee meeting, February 13, 2019 11.A.1 Packet Pg. 341 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) Powered by Monthly Report Prepared for: Naples, Marco Island, Everglades CVB January 2019 Brazil MARKET INFORMATION • Latam Airlines released some figures demonstrating an increase on the international flights demand for the month of January. According to the Latin American airline company, the first month of 2019 presented a 1.9% growth for international routes and a 3.4% increase on the number of offered flights. Taking into consideration the total number of Latam flights, the international routes represented 57% of all flights. (https://www.panrotas.com.br/aviacao/empresas/2019/02/grupo-latam-registra-aumento-de-19-na- demanda-em-janeiro_162250.html) • Gol Airlines presented recent figures demonstrating interesting growth results on the offer (22.1%) and demand (18.1%) for the international flights. The occupation rate for these same routes was 77.3%. All of these figures were considered on a comparison with the same period of 2018. (https://www.panrotas.com.br/aviacao/empresas/2019/02/gol-tem-aumento-de-demanda-e-ocupacao- em-janeiro_162073.html) • The Miami international airport has registered a total of 45 million passengers, for the first time in history. This record number was registered in 2018 and MIA also demonstrated that most of 50% of these passengers were originated from international flights (23.1 million). In addition to that, MIA also registered four new airline companies flying to the airport. Gol Airlines is amongst these companies, with new routes to MIA from Fortaleza and Goiânia. (https://www.panrotas.com.br/aviacao/aeroportos/2019/01/aeroporto-de-miami- supera-45-milhoes-de-paxs-em-2018_161853.html) • Travelport released a recent report detailing some valuable information on the new corporate travelers. The Digital Business Travelers Research 2019 presented that 40% of this kind of travelers usually consults tourism professionals, such as travel agents. Around 66% of the same interviewed people also stated they search for 11.A.1 Packet Pg. 342 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) travelling options online, though. (https://www.panrotas.com.br/viagens-corporativas/politica-de- viagens/2019/02/viajantes-querem-unir-tecnologia-a-atendimento-humanizado_162357.html) • Azul Airlines announced new flights from Manaus and Belém seeking for a bigger market share in North part market of Brazil. Having in mind Azul’s flight to Fort Lauderdale International Airport, the Brazilian airline company decided to increase the number of routes between the two major cities of the northern part of Brazil. Manaus has demonstrated to be a highly potential market for Florida destinations and American Airlines’ flight to MIA has been presenting increasingly figures year by year. (https://www.panrotas.com.br/aviacao/empresas/2019/02/azul-tera-voos-diarios-entre-manaus-e-belem- a-partir-de-maio_162261.html) TRADE Leisure Sales Calls / Meetings Name Market Company Objective and Outcome Follow Up Patrícia Viana vianaturismo@vianaturismo.com. br BR Viana Turismo – TA Shis Qi 13 Cj. 11, Casa 20 – Brasília, DF - 71635-110 Phone: +55 61 3248- 2419 Patrícia contacted us requesting assistance for planning a clients’ travel do Florida. A couple with one daughter wants to visit Naples area for a 3-days stay. A first call was done and a second one was scheduled to evaluate what are the possibilities and other details. Marcelo Fonseca comercialgyn@frt.tur.br BR FRT Operadora – TO Home office professional – Goiânia, GO Phone: +55 62 3412- 2409 Marcelo is a sales executive for FRT Operadora in Goiânia. He’s helped us contact some local travel agents for promoting PC opportunities. Marcelo will provide us with more local contacts for us to send them digital collaterals on the destinations’ highlights. Amanda Frison Metro@metro.tur.br GO Metro Operadora – TO Rua 05, 691 – Goiânia, GO – 74115-060 Phone: +55 62 3215- 1885 Amanda is Metro Operadora’s product executive for US destinations. We’ve contacted her for evaluating opportunities for PC in terms of travel Specific digital collaterals sent an email follow up to evaluate future projects. 11.A.1 Packet Pg. 343 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) packages and promotion. Jordane Araújo Jordane.araujo@agaxtur.com.br BR Agaxtur – TO Home office professional – Goiânia, GO Phone: +55 62 99524- 0252 Jordane is a recently hired sales executive for Agaxtur in Goiânia. We’ve contacted her to evaluate how PC related packages are being promoted to local TAs. Agaxtur has proven to be a great partner registering great RN figures for PC. We’ve sent her some more info on the destination and we’ll follow up to evaluate better ways to promote PC locally. Denise Magalhães grupos@justtur.com.br GO Just Tur Operadora – TO Rua T-37, Qd. 123, Lts. 17/18, room 405 – Goiânia, GO - 74223- 080 Phone: +55 62 3218- 4506 Just Tur is a more luxury oriented Tour operator from the central states of Brazil (Goiás, Distrito Federal and Mato Grosso). Denise was contacted for planning a visit to their HQ in Goiânia. We’ve had a very productive visit in which we discussed possible opportunities for promoting and developing products for PC. After the visit and some more information exchanged, we’ll schedule a visit to their local office in Brasília – while being in the city for the Brand USA Roadshow event on May 21st. We’ll organize a local training session to their staff. Juliana Simmonds mooreaturismo@gmail.com GO Moorea Turismo – TA R. Manaus, 30 – Goiânia, GO – 74815- 765 Phone: +55 62 3541- 0183 Promote the destinations and its highlights. Digital collaterals sent. André Luiz Andre.lima@allviagens.com.br GO All Viagens – TA R. Rui Barbosa, 891 – Jataí, GO – 75800-058 André was very interested in having groups to visit PC after an Orlando (theme parks) tour he does frequently. Specific digital collaterals sent. 11.A.1 Packet Pg. 344 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) Phone: +55 62 3631- 4233 Márcia de Andrade marcia@triunfo.tur.br GO Triunfo Viagens & Turismo – TA R. 9, room 5 – Goiânia, GO – 74150-130 Phone: +55 62 3255- 9300 Promote the destinations and its highlights. Digital and specific collaterals sent. Jubiele Silva jubielesilva@cvc.com.br GO CVC Goiânia – TA Av. Rio Verde, Qd 102 – Aparecida de Goiânia, GO – 74905- 660 Phone: +55 62 3215- 8900 Promote the destinations and its highlights. Digital collaterals sent. Lilian Miranda lilian@flapturismo.com.br GO Flap Turismo – TA R. 9, 2209 – Goiânia, GO - 74150-130 Phone: +55 62 3093- 3999 Lilian was very interested in having more information on the opportunities for couples on their honeymoon. Digital and specific collaterals sent. Fabiano Araújo fabiano@fabmarviagens.tur.br GO FAB Mar Viagens – TA Av. T-9, 2310 – Goiânia, GO – 74255- 220 Phone: +55 62 3626- 9919 Promote the destinations and its highlights. Digital collaterals sent. Carolina Amaral Carolina.amaral@hiperviagens.co m.br GO Hiper Viagens – TA R. 22, 161 – Goiânia, GO – 74120-130 Phone: +55 62 8114- 0172 Promote the destinations and its highlights. Digital collaterals sent. Regina Ishiko regina@heiwaturismo.com.br GO Heiwa Turismo – TA Rua T-10, 208 – Goiânia, GO – 74223- 060 Regina was very interested in having more information about PC local attractions for offering it to groups she organizes. Digital and specific collaterals sent. 11.A.1 Packet Pg. 345 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) Phone: +55 62 3609- 1101 Ana Paula Tomaz ana@impacto.tur.br GO Impacto Tur – TA Av. 85, 1940 – Goiânia, GO – 74160-010 Phone: +55 62 3954- 9077 Promote the destinations and its highlights. Digital collaterals sent. Cesar Turlão cesar.turlao@ancoradouro.com.b r BR Ancoradouro – TO Av. Dr. Liráucio Gomes, 55 – Campinas/SP - 13024- 490 Phone: 5519 21373034 Cesar Turlão is organizing the remaining training session included in the Coop plan signed with Paradise Coast. The training session will take place in Riberão Preto. Email follow up to evaluate details. Yara de Medeiros yara@manafyturismo.com.br GO Manafy Turismo – TA R. Serranópolis, Qd AH02, Lt 09 - Goiânia – GO - 74884-679 Phone: +55 62 4101- 2649 Promote the destinations and its highlights. Digital collaterals sent. Edson da Silva Lima edson@agathaturismo.com.br GO Ágatha Turismo – TA Av. 136 – Goiânia, GO – 74180-040 Phone: +55 62 3251- 9199 Promote the destinations and its highlights. Digital collaterals sent. Lucirley Santos contato@showdeviagens.tur.br GO Show de Viagens – TA R. V-10, 23 – Goiânia, GO – 74335-270 Phone: +55 62 3434- 2309 Lucirley requested more information on PC attractions for families. Digital and specific collaterals sent. Danielle Andreazzi BR Primetour – TO Daniella is Primetour Marketing director and she cotnacted us We’ll evaluate the proposed plan and send it 11.A.1 Packet Pg. 346 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) Danielle.andreazzi@primetour.co m.br Al. Joaquim Eugênio de Lima, 424 – São Paulo, SP – 01403-001 Phone: +55 11 3178- 4760 for evaluating some promotional opportunities for PC in 2019. Also, she provided us with a training session to take place in Feb 13th. to PC for evaluation, if applicable. MICE Sales Calls / Meetings Name Market Company Objective and Outcome Follow Up Training Name of Company Market Number of Staff Trained Training Follow Up Brand USA BR 72 This training session was part of the Brand USA Roadshow program, in Goiânia. Around 70 local travel professionals were trained and presented their experiences offering Florida destinations. Email follow up with digital collaterals and access link to Paradise Coast’s E- learning course on USA Discovery Program. 11.A.1 Packet Pg. 347 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) Promotions (Joint Marketing Activities – JMA’s) Tour Operator Name Market Description – Coop Actions Launch/Start Status 11.A.1 Packet Pg. 348 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) Ancoradour o BR Only one training in Ribeirão Preto missing. Final stages. Ancoradouro organized the event to take place in February 13th. CVC BR CVC Corp provided us with a list of Florida Top sellers’ travel agencies. Visited travel agencies are being inquired regarding their room night figures to Paradise Coast. Ongoing. We’ve contacted all of the visited CVC travel agencies to evaluate their sales figures before and after the training sessions we’ve conducted. Brand USA BR Paradise Coast will be participating in Brand USA 2019 program. There will be 8 events in: Goiânia, São Luiz, Maceió, Maringá, Londrina, Foz do Iguaçu, Brasília and Manaus. These events will be a valuable opportunity to strengthen the relationship with local travel agents and to educate the general trade. Ongoing. First training session will happen in Goiânia on January 30th. Primetour BR Primetour is a luxury specialized tour operator located in São Paulo. We’ve being contacted by them for evaluating possible partnerships in the future. Also, Danielle (Marketing director) offered PC a training session to take place in Feb 13th. Ongoing. Training session will take place in Feb 13th. MEDIA RESULTS Name Publication/Media Market Objective & Meeting Notes Follow Up Paulo Basso Jr Viaje Mais BR Paulo visited Paradise Coast last year and AVIAREPS is supporting him on producing general tourism content. Complete Anelise Zanoni Travelterapia BR Anelise will visit Paradise Coast on February and we are supporting here on this visit. Complete Gabriela Temer Juju na Trip BR Gabriela will be in Florida in January and we were presenting the destination. Complete 11.A.1 Packet Pg. 349 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) RESULTS • Diário do Grande ABC • Inesquecível Casamento 11.A.1 Packet Pg. 350 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) 11.A.1 Packet Pg. 351 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) 11.A.1 Packet Pg. 352 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) • Mãe tipo Eu 11.A.1 Packet Pg. 353 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) 11.A.1 Packet Pg. 354 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) • Rota de Férias 11.A.1 Packet Pg. 355 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) 11.A.1 Packet Pg. 356 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) 11.A.1 Packet Pg. 357 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) 11.A.1 Packet Pg. 358 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) • Panrotas 11.A.1 Packet Pg. 359 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) • 11.A.1 Packet Pg. 360 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) Panrotas 11.A.1 Packet Pg. 361 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) 11.A.1 Packet Pg. 362 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) 11.A.1 Packet Pg. 363 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) MEDIA LINKS • Diário do Grande ABC | https://www.dgabc.com.br/Noticia/3004371/naples-o-melhor-da-florida- pertinho-de-miami • Inesquecível Casamento | https://www.inesquecivelcasamento.com.br/colunas/viagem- inesquecivel/naples-a-cidade-onde-o-verao-e-eterno-inesquecivel-casamento/ • Mãe tipo eu | http://www.maetipoeu.com.br/dicas/museu-da-crianca-de-naples-florida-cmon/ • Rota de Férias | https://rotadeferias.com.br/naples-florida/ • Panrotas – Print issue • Panrotas – Print issue MEDIA VALUE Media Subject Date Media Value Copies/ Pageviews/Impressions Diário do Grande ABC Naples, the best of Florida close to Miami 01/08/19 USD 1,200 60.000 Inesquecível Casamento Naples, the city where is forever Summer 01/11/19 TBC TBC Mãe tipo Eu Golisano Children’s Museum of Naples 01/03/19 TBC TBC Rota de Férias Naples, the best of Florida close to Miami 01/08/19 USD 1,000 135.000 Panrotas Florida Islands January USD 7,000 5.000 Panrotas From Fort Lauderdale to Naples January USD 7,000 5.000 Panrotas Exploring the Everglades January USD 7,000 5.000 SOCIAL MEDIA Zebra keeps producing content and managing Paradise Coast official account profile on Facebook and Instagram. AVIAREPS oversee the projects and posts. Facebook Paradise Coast Facebook address is www.facebook.com/paradisecoastbr = 20,888 fans on the page. 11.A.1 Packet Pg. 364 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) Promoting the destination Promoting the destination 11.A.1 Packet Pg. 365 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) Promoting New Year’s Eve 11.A.1 Packet Pg. 366 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) Instagram Paradise Coast Instagram address is https://www.instagram.com/paradisecoastbr/= 2,319 followers Prospect work for December • At least 3 media meetings in Sao Paulo, besides pitches by e-mail and media calls 11.A.1 Packet Pg. 367 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) • To follow up with the journalists and to provide report for luxury Group Press Trip in partnership with Visit Florida • To follow up with Anelise Zanoni, from Travelterapia, and provide information and images to complement the content generated during her visit 11.A.1 Packet Pg. 368 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) VISITOR SERVICES REPORT- Lori Lou Waddell January 2019 Visitor Profiles Month Big Cypress Oasis Everglades Immokalee Marco Island Naples YTD Total Year 2015 52,473 107,564 85,941 1,103 6,810 20,419 274,310 Year 2016 65,051 104,162 67,403 1,252 6,321 6,992 251,180 Year 2017 44,153 92,081 40,329 1,617 4,647 5,193 188,020 Year 2018 43,220 95,776 16,201 1,621 2,027 3,606 162,451 Jan 2019 3,530 7,244 0 66 429 702 11,971 Feb 2019 Mar 2019 Apr 2019 May 2019 Jun 2019 Jul 2019 Aug 2019 Sept 2019 Oct 2019 Nov 2019 Dec 2019 Total YTD 40,553 87,451 16,201 1,621 2,027 3,606 151,288 • Everglades City Visitor Information Center has closed their location as of June 1, 2018. • Big Cypress and Oasis Visitor Centers were closed during the Government Shutdown-their numbers are updated in this report for the month of December and 2018 final count. International Visitor Origins 11.A.1 Packet Pg. 369 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) U.S. Visitor Origins 11.A.1 Packet Pg. 370 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) 11.A.1 Packet Pg. 371 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) JANUARY Activities 2019 Activities for the Period • Respond to all emails regarding tourism in Collier County coming to Chamber of Commerce • Staff satellite visitor information center in the lobby of the Naples Depot Museum with volunteers • Continue to request Chamber hoteliers with request for rack cards to place in lobby at Naples Depot Museum • Continue to request Chamber attractions with request for rack cards to place in lobby at Naples Depot Museum • FAM w/Pure Florida completed. • FAM w/Staybridge Inn and Suites completed • FAM w/Botanical Garden completed • FAM w/Naples Princess completed • FAM w/Airboats and Alligators at Lake Trafford completed • FAM w/ Naples Zoo completed • FAM w/ Palm Cottage completed • FAM at Red Roof Inn date change to February • FAM on Collier County Beach Bus & beach date change by one week. • Everglades City now has two rack card holders in City Hall displaying visitor information • Tourism and hospitality rack cards and brochures in Naples Train Depot Museum • Attend Vineyards Wellness Center Ribbon Cutting • Send out Calendar of Events to all Chamber of Commerce Board Members. • Respond to requests for Visitor and Relocation packets • Update Visitor Counts for Collier County Visitor Information Centers • Update Statistics for Naples Visitor Information Center • Request all materials below par levels for Visitor Information Center from attractions, hotels, restaurants • Manage VIC Vol Schedules at Chamber and Museum Train Depot satellite location • Manage/update/email Calendar of Events for Tourism partners • Manage daily operation of Visitor Information Center, coordinate information with other Collier County Visitor Information Centers. • Manage all requests for Visitor and Relocation materials, mailing and tracking Monthly Attendance • Chamber of Commerce monthly events • CVB Staff Meeting • SKAL Board Meeting • Sports Council Board Meeting & General Meeting 11.A.1 Packet Pg. 372 Attachment: Staff Report Feb 19 Activity (8071 : Tourism Staff Reports) 02/25/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 12.A Item Summary: Detailed Staff Report Meeting Date: 02/25/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 02/19/2019 3:42 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 02/19/2019 3:42 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 02/19/2019 3:42 PM Tourism Jack Wert Director Completed 02/19/2019 4:20 PM County Manager's Office Sean Callahan Executive Director Completed 02/19/2019 5:21 PM County Attorney's Office Colleen Greene Attorney Review Completed 02/20/2019 10:09 AM Tourist Development Council Jack Wert Meeting Pending 02/25/2019 9:00 AM 12.A Packet Pg. 373 1/10/2019 - 2/11/2019 Naples Marco Island Everglades CVB Sales Report Event Type:All Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent StatusLead ID# Status:TURNED DEFINITE American Express / Carol Richwine 2/11/2019 2/13/2019 0 20 50$31,826.15 0RFP Rcvd LocalTim Kaja Team Meeting Medical/Pharma Cvent-Debi Knows $0.00repeatBooked Business47965 Association of NORA Responsible Recyclers 11/11/2019 11/16/2019 0 183 925$451,132.73 0RFP RcvdNORA 2019 Annual Conference & Trade Show Association-Meetings, Conventions $0.00newBooked Business45934 HelmsBriscoe 3/7/2019 3/9/2019 0 24 43$32,143.73 0RFP Rcvd LocalCV Global March 2019 Financial Cvent-Debi Knows $0.00newBooked Business46128 HelmsBriscoe 2/22/2020 3/1/2020 0 360 1,218$997,081.00 0RFP RcvdGold Forum 2020 Cvent-Debi Knows $0.00newBooked Business44678 HelmsBriscoe 6/23/2019 6/27/2019 0 94 381$179,365.32 0RFP Rcvd LocalSummer Youth Conference Corporate Cvent-Debi Knows $0.00newBooked Business47596 IMN Solutions 6/5/2020 6/11/2020 0 276 967$509,794.03 0RFP Rcvd Local2020 NAM Manufacturing Leadership Conference Association-Meetings, Conventions Cvent-Debi Knows $0.00newBooked Business47751 JW Marriott Marco Island Beach Resort 11/30/2019 12/6/2019 0 72 504$214,054.67 0Rfp enhancementCUNA AACULA Partner - Hotels $0.00 Booked47992 MarjaNet Inc.4/28/2020 5/3/2020 0 97 309$176,496.57 0RFP Rcvd LocalMK 2020 Annual meeting -1 Corporate FAM Invites $0.00newAlternate Location Selected Lost Business47579 Naples Grande Beach Resort 8/9/2019 8/10/2019 0 298 595$325,615.89 0Rfp enhancement LocalKing Jesus 2019 SMERF $0.00newBooked48065 Printed: 2/11/2019 Page: 1 of 2Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 374 Attachment: Detailed Staff Report (8088 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent StatusLead ID# Status:TURNED DEFINITE Naples Grande Beach Resort 6/23/2019 6/27/2019 0 94 381$672,541.52 0Rfp enhancement LocalSummer Youth Conference 2019 Partner - Hotels Cvent-Debi Knows $0.00newBooked47630 Site Selection & Meeting Consultants, Inc 5/23/2019 5/25/2019 0 15 31$21,867.14 0RFP RcvdTownsend Consulting Group Annual Retreat Corporate Repeat Planner $0.00repeatBooked Business47557 0 1,533 5,40411$3,611,918.75 0Event Count: $0.00 0$3,611,918.7511 5,4041,5330Event Count: $0.00 Printed: 2/11/2019 Page: 2 of 2Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 375 Attachment: Detailed Staff Report (8088 : Detailed Staff Report) LATEST COLLIER TOURISM & DESTINATION FEATURE NEWS DEC-JAN 2018 Collier Tourism-CVB News Media Outlet Story Title & Link to Online Version Date Details Ad Value Circulation or Unique Views Gulfshore Life Thre return of the Key Marco Cat December CVB staff story pitch: Story relates the people who have lead the effort for the past 25 years to build a museum to Smithsonian standards to be able to display the Key Marco Cat Gulfshore Life How to bring tourism back December CVB story input, Jack Wert, JoNell Modys interviews: Report on how Collier, Lee tourism bureaus handle crisis recovery, and ongoing tourism marketing. News-Press Winter sunshine shines light on positive environmental news 1/3/19 CVB Tourism Column: Round up of postive environmental news. No red tide reported; great news that Rookery Bay reports double the amount of sea turtle hatchlings in 2018; migratory white pelicans back in Everglades, adding interest to tours; Conservation Collier's Pepper Ranch back open for hiking/camping season. Naples Daily News Resolute: Community leaders share their plans and predictions for the year ahead 1/5/19 Jack Wert quote: Wert states resolve to keep Collier tourism partners and citizen informed on ways we promote our community to the work; see out new events to attract new visitors to sports and event venues to boost economy. Naples Daily News Collier County looks into regulating short-term rentals 1/6/18 Jack Wert quote: Advace story on BCC agenda item regarding tourism dept's research project on ways to handle short-term rentals 12.A.1 Packet Pg. 376 Attachment: Detailed Staff Report (8088 : Detailed Staff Report) NBC-2 Collier County looks into regulating short-term rentals 1/8/18 BCC tourism agenda item: BCC discusses short- term rentals. Asks Tourism Dept. to research on variety of issues related to short-term rentals, find out what other counties are doing. Jack Wert interview NBC-2 Collier County beach bus gaining popularity 1/28/19 Beach bus now in year three of a three-year grant has gained in popularity due to positive changes in route, etc. Jack Wert interview. Future? Decision must be made on continuing either through seeking a new grant or finding other funding. Naples Daily News Despite challenges, tourism in Collier County remained strong in 2018 1/28/19 Based on TDC meeting reports, Jack Wert, Walter Klages quoted: Overall 2018 was a good year. Marco Eagle The cat comes back: Historical Museum hosts celebration welcoming back Key Marco Cat 1/29/18 Jack Wert quote: Report on official grand opening of Key Marco Cat exhibit. Wert declars 2019 'Year of the Cat.' Marco Eagle JW Marriott hosts bash to unveil 'Paradise Redefined'2/1/19 Jack Wert quote: Report from Lanai Tower opening celebration, quote from Jack Wert's remarks to the crowd Press Trip Coverage Results Media Outlet Story Title & Link to Online Version Publication Date Details Ad Value Circulation or Unique Views Smart Meetings Brand the Sand During Island- Wide Meeting on Marco Island 12/19/18 CVB/VISIT FLORIDA Press Trip: Story on how 3 main beach resorts can work together for large groups. amNewYork Naples, Florida offers an escape to warmer weather 1/2/18 CVB Press Trip Michelle Herrmann in August 2018 results excellent destination overview story. VISIT FLORIDA Live from Naples Pier 1/2/19 Interact with commenters on VF's Live broadcast of the Naples Pier webcame feed. Communicate with VF social media team 12.A.1 Packet Pg. 377 Attachment: Detailed Staff Report (8088 : Detailed Staff Report) VISIT FLORIDA Live from Pure Florida Cruise in Naples 1/11/19 VISIT FLORIDA SOCIAL MEDIA TEAM VISIT: Live from pier. Part of VF's red tide recovery support. VISIT FLORIDA Explore Delnor-Wiggins State Park 1/11/19 VISIT FLORIDA SOCIAL MEDIA TEAM VISIT: Live from pier. Part of VF's red tide recovery support. VISIT FLORIDA Live Sunset from Naples Pier 1/11/19 VISIT FLORIDA SOCIAL MEDIA TEAM VISIT: Live from pier. Part of VF's red tide recovery support. VISIT FLORIDA Video Clam Pass Park 1/11/19 VISIT FLORIDA SOCIAL MEDIA TEAM VISIT: Live from pier. Part of VF's red tide recovery support. VISIT FLORIDA Check out the dolphins playing alongside the Pure Florida sightseeing cruise in Naples 1/12/19 VISIT FLORIDA SOCIAL MEDIA TEAM VISIT: Part of VF's red tide recovery support. Convene Florida shows off everything under the sun 1/17/19 CVB/VISIT FLORIDA Press Trip: Report from post- Encounter FAM Forbes.com Florida's Paradise Coast Blends Upscale Elegance and Wild Everglades Style 1/31/19 CVB Press Trip: Gretchen Kelly's destination overview highly inclusive feature mentions multiple parters she saw and experienced during her November visit, including Inn on Fifth, JW Marriott, Hilton Marco Island, Naples Zoo, Corkscrew Swamp Sanctuary, The French, Bar Tulia, Sails, Pinchers, Marco Island Historical Museum. $198,593.00 29,788,885 12.A.1 Packet Pg. 378 Attachment: Detailed Staff Report (8088 : Detailed Staff Report) MemorableTimesLLC. com Gorgeous Locations to Host a Fabulous Destination Wedding in Florida 2/1/19 CVB Sales Site Visit: Michelle Pirre hosted Travelleader travel agent and destination wedding/honeymoon specialist Shari Vick on a site visit. Her resulting blog has extensive information about sites to host weddings in our destination. Boston Globe The Key Marco Cat, world- famous (and very old) statuette, is home for a visit 2/3/19 CVB FAM visit, story pitch, info submissions: Feature placement of store about the Key Marco Cat and other Calusa artifacts returning to Marco Island for extended display at Marco Island Historical Museum. Story and photos on Front Page, Boston Sunday Globe Travel section. Destination Feature News Media Outlet Story Title & Link to Online Version Publication Date Details Ad Value Circulation or Unique Views Gulfhsore Life Insider tips to navigating SWFL beaches DECEMBER What you need to know about sunsets, finding turtles, savoring serenity and other pleasures. Coastal Breeze News Jet boat thrill ride comes to Marco 1/3/18 New jet boat The Scream Machine begins operating through May 15th from Marco Island. Fox 4 New jet boat called The Scream Machine comes to Marco Island 1/4/18 Fox 4 reporter does multiple morning live shots and a feature story on new jet boat operating seasonally from Marco Island. Coastal Breeze News Everglades National Park fees changing in 2019 1/4/18 Starting Jan. 10, ENP will begin a 2-year implementation of new entrance fees. Visitors entering by boat or kayak must have an entrance pass. Purchase as yourpassnow/parkpass. Passes will be valid for one week. Smithsonian Magazine This Hand-Carved Panther Statuette Embodies a Lost Civilization's Harmony With Nature 1/7/19 Editorial coverage of Key Marco Cat exhibit at Marco Island Historical Museum 12.A.1 Packet Pg. 379 Attachment: Detailed Staff Report (8088 : Detailed Staff Report) Naples Daily News Red tide still clinging to northern Lee, Charlotte counties as end of the season approaches 1/30/19 Reports on red tide readings near shores in northern Lee and Charlotte Counties; and of the high concentrations out in the Gulf off of Naples. Naples Daily News 2 great white sharks ping off coast of Naples on the same day 1/31/19 Two great white sharks tagged by OCEARCH pinged in the Gulf off SWFL. Nova and Cabot. Florida Travel + Life St. Patrick's Day Parade on Fifth February Naples St. Patrick's Parade included in statewide roundup of major upcoming events Naples Daily News Beach replenishment funding decisions would be revamped under FL legistlator's bill 2/1/19 Bill proposes changes in beach renourishment funding policies. Positive. Naples Daily News 8 more dolphins found stranded in Lee County 2/1/19 Eight dolphins washed ashore in Lee during the gov't shutdown. Most very decomposed. No details yet available. None washed ashore in Collier. Coastal Breeze News Growing Up Everglades City 2/1/19 How Everglades Seafood Festival ties together the community Coastal Breeze News JW Makes it Official 2/1/19 News from the exciting opening bash for JW Marriott's Lanai Tower Coastal Breeze News Marco JW Marriott - a Paradise Redefined Celebration 2/1/19 A beachside dedication for the completion of the $320 million project. 12.A.1 Packet Pg. 380 Attachment: Detailed Staff Report (8088 : Detailed Staff Report) NEWS January 17, 2019 12.A.1 Packet Pg. 381 Attachment: Detailed Staff Report (8088 : Detailed Staff Report) 12.A.1 Packet Pg. 382 Attachment: Detailed Staff Report (8088 : Detailed Staff Report) 12.A.1 Packet Pg. 383 Attachment: Detailed Staff Report (8088 : Detailed Staff Report) 12.A.1 Packet Pg. 384 Attachment: Detailed Staff Report (8088 : Detailed Staff Report) 12.A.1 Packet Pg. 385 Attachment: Detailed Staff Report (8088 : Detailed Staff Report) https://www.pcma.org/florida-art-basel-miami-beach-gulf-shore/ 12.A.1 Packet Pg. 386 Attachment: Detailed Staff Report (8088 : Detailed Staff Report) M2 Travel B o s t o n   S u n d a y   G l o b e FEBRUARY 3, 2019 The Concierge TIPS FOR TOURING HERE AND ABROAD HANDS­ON PHYSICS FUN Race golf balls along winding tracks  and explore how gravity, friction,  speed, and acceleration affect moving  objects in a new exhibit at Acton’s Dis­ covery Museum, the Velocity Engi­ neering Lab. This hands­on exhibit,  which runs through April 28, encour­ ages visitors to conduct their own ex­ periments and compare the results of  multiple test tracks, which include a  roller coaster, jump track, loop track,  half pipe, and dish. Head for the Com­ munity Gallery, a space that hosts  traveling exhibits such as this one,  community events, and cultural pre­ sentations, and that is supported by  Natick­based Middlesex Savings Bank.  The recently renovated Discovery Mu­ seum blends science, nature, art, and  play, and has an outdoor playscape  and massive treehouse on its 4.5­acre  property. Admission: $14.50 ages 1  and up; $13.50 for 60 and older; free  for under 1, all teachers, and all visi­ tors during certain admission hours  (see website). Closed Mondays except  certain holidays. 978­264­4200,  www.discoveryacton.org EXHIBIT CHRONICLES NATURE  THROUGH ART View iconic and rarely seen works by  Ansel Adams, Winslow Homer, Geor­ gia O’Keeffe, and other artists during a  new exhibition at Salem’s Peabody Es­ sex Museum, on show through May 5.  “Nature’s Nation: American Art and  Environment” chronicles evolving  ideas about the environment through  more than 120 paintings, photos,  sculptures, videos, and other works  from artists dating back to the 1700s.  The show, organized by the Princeton  University Art Museum, includes mas­ terpieces by Andrew Wyeth, Dorothea  Lange, Jaune Quick­to­See Smith, and  Thomas Cole, and everything from  Native American basketry and colo­ nial furniture to modernist abstrac­ tion paintings. The works show how  artists have helped shape and reflect  environmental attitudes over the past  300 years. Admission: free  for visitors 16 and under to  $20 for adults. Closed Mon­ days, except holidays. 978­ 745­9500, www.pem.org LUXE HOTEL WITH SWEET  LOCATION AND VIEWS On a clear day, few views  can rival the one from the  16th­floor bar and lounge of  the Charter Hotel, one of Se­ attle’s newest hotels. From  this rooftop perch, called  the Fog Room, enjoy stun­ ning views of Puget Sound,  the ferry terminal, iconic  Ferris wheel, and city sky­ line while sipping cocktails  by the outdoor fire or in the cozy in­ door lounge. The hotel, part of the Cu­ rio Collection by Hilton, is located on  2nd Avenue in the heart of the city, an  easy walk to Pike Place Market, Pio­ neer Square, and the monorail that  whisks you to Seattle Center (home to  the Space Needle and more). The hotel  has 13 one­bedroom suites and 229  spacious rooms with a modern earthy  décor (and giant drawers for unpack­ ing), a fitness and wellness center, and  Patagon restaurant, which has an Ar­ gentine­style grill for preparing dishes  using locally sourced Northwest ingre­ dients (try the arctic char or the gau­ cho ribeye). Room rates start at $199.  800­445­8667, curiocollection3.hil­ ton.com PEDAL IRELAND’S RUGGED COAST Explore Dingle’s beehive huts, Beara’s  rugged landscapes, and the Iveragh  peninsula during a seven­day cycling  tour through Ireland’s Kingdom of  Kerry run by Wilderness Ireland. On  this fully guided trip, geared to sea­ soned cyclists, riders will pass Ire­ land’s highest mountain range (the  soaring Macgillcuddy’s Reeks moun­ tains), visit the country’s westernmost  point at Slea Head, and stay in old­ world accommodations (think Down­ ton Abbey vibe). The tour will take you  along three of the re­ gion’s classic cycling routes: Molls Gap, the Gap of Dunloe, and the Healy Pass. Rates start at $2,300 per person, includ­ ing six nights of ac­ commodations, pickup and trans­ port throughout trip, most meals, luggage transfers, and applicable entry taxes; airfare not in­ cluded. Trips depart May 4, July 20, Aug. 17, and Sept. 14. 844­235­6240, www.wildernessire­ land.com I f you’ve been to Marco Island on Florida’s south­ west coast, you’ve likely passed images of the city’s mascot on street signs. Now you can see the real thing. The Key Marco Cat, a world­famous statuette made between 500 and 1,500 years ago, is back home for an ex­ tended visit. Well before there were bridges, high rises, and tourists, the barrier island just north of the Everglades was inhabit­ ed by the Calusa people, from as far back as 500 A.D. A treasure trove of Calusa artifacts was dis­ covered there in 1896 by anthropologist Frank Hamilton Cushing, the most important of which was the  carved wooden cat. The feline find, along with other rare Pre­Columbian Native American artifacts unearthed at the same time,  recently went on display at the Marco Island Historical  Museum and will remain there through April 2021.  The Key Marco Cat, only 6 inches tall and carved by the Calusa from native hardwood, has been described as  one of the finest pieces of Pre­Columbian Native Ameri­ can art ever discovered in North America. Because the  Key Marco artifacts, many of which are believed to have  had deep ritual significance, were buried in an oxygen­ free layer of muck, they are incredibly well preserved.  This is the first time in more than 100 years that these  items have been together on Marco Island since their dis­ covery. The other artifacts include a ceremonial mask, al­ ligator figurehead, painted human figure, and sea turtle  figurehead. All are on loan from the Smithsonian Institu­ tion’s National Museum of Natural History and the Uni­ versity of Pennsylvania’s Museum of Archaeology and An­ thropology. The loaned artifacts will be featured within one of  the museum’s permanent exhibits, “Paradise Found:  6,000 Years of People on Marco Island.” Their arrival  was precipitated by enhancements to the exhibit, in­ cluding interactive activity stations, state­of­the­art pro­ jections, dramatic animations, and new original art­ work and other additions to the museum’s immersive  life­size Calusa Village. Diane Daniel can be reached at  diane@bydianedaniel.com. MARCO ISLAND WELCOMES SOME FAMOUS (AND VERY OLD) VISITORS By Diane Daniel | Globe Correspondent Sea Turtle  Figure  The piece  also will be  showcased at  the Marco  Island Historical  Museum  through  April 2021. PENN MUSEUM IMAGE NATIONAL MUSEUM OF NATURAL HISTORY & SMITHSONIAN INSTITUTION ARCHIVES Key Marco Cat One of  the finest pieces of Pre­ Columbian Native  American art ever  discovered in North  America, the cat will be  showcased at the Marco  Island Historical Museum  through April 2021. HERE THERE GADGETS TO KEEP YOU ORGANIZED Forgetting your passport, laptop cord,  toiletries bag, or other important  items can put a damper on a trip. Ade­ ro has come up with a clever system  for helping you remember critical  items. This “intelligent organization  system” includes three smart tags  about the size of a silver dollar that  you attach to your main bags, such as  your carry­on, checked bag, or purse.  It also includes three nickel­size tag­ lets that you can affix to a wallet, pass­ port, or laptop — or even slip into the  pouch of a favorite stuffed animal.  Then assign these taglets to the smart  tags through the Adero app. Before  you leave home, your hotel room, or  the airplane, for instance, hit the but­ ton on a smart tag and it flashes green  if all the items assigned to it are with  you, or red if you have forgotten some­ thing (assign up to three taglets per  tag). Use the app to see what’s miss­ ing, and even to find misplaced smart  tags. $119 for kit with three tags and  three taglets. Compatible with Apple  and Android devices. www.adero.com KARI BODNARCHUK KARI BODNARCHUK FOR THE BOSTON GLOBE PEABODY ESSEX MUSEUM EVERYWHERE 12.A.1 Packet Pg. 387 Attachment: Detailed Staff Report (8088 : Detailed Staff Report) The News-Press - 01/31/2019 Page : C01 The News-Press ❚THURSDAY, JANUARY 31, 2019 ❚1C+ GoCoastal GET OUTDOORS IN SOUTHWEST FLORIDA So just how dangerous is it to walk in Southwest Florida? It really depends on where and when you walk, with perhaps a little “why” thrown in as well. The recently released “Dangerous by Design” 2019 report noted a rise in over- all pedestrian deaths nationally, with Florida as the most dangerous state for pedestrian fatalities (again) and Lee County remaining in the Top 10 most dangerous metropolitan areas (albeit moving from its No. 1 position in 2016 to No. 8 in this edition) in the country – and eight of the top 10 most dangerous areas are in Florida). Looking over a broader arc of time, from 2008 to 2017 nationally: ❚Vehicle miles traveled increased by 8.1 percent ❚Walking as a share of all trips in- creased by less than 1 percent ❚Traffic deaths among motor vehicle occupants decreased by 6.1 percent ❚Pedestrian deaths increased by 35.1 percent So we’re not really walking more, and it’s safer to be in a vehicle than it was before – but pedestrian deaths have Are pedestrians in peril in Southwest Florida? BikeWalkLee/Special to Fort Myers News-Press See BIKEWALKLEE, Page 6C Walking along a busy road during rush hour, before dawn or after dusk can be dangerous as a pedestrian.RICARDO ROLON / THE NEWS-PRESS I would like to inve you to share your pictures and stories. Of moments in sunsets and sunrises and the memory it brought. Please send photos and con- tact information to LoveProject@gan- nett.com and add ‘Attn: visuals’ to the subject line. Selected pictures will be posted on our platforms periodically. — H. Léo Kim (Director of Visuals & Creative Content)The images for this project were shot from Jan. 1-21. It’s a series of moments photographed at sunrise and sunset, like these taken on Jan. 17.H. LEO KIM, NAPLES DAILY NEWS The JW Marriott Marco Island Beach Resort officially unveiled its luxurious new adult-exclusive Lanai Tower this week with several special events themed around the concept of Paradise Redefined. The new tower opening rep- resents the culmination of a multi-year, $320 million project that expanded the resort’s guestroom count to 810 and added a long list of eye-popping ameni- ties and dining options. Last Sunday invited guests toured the fifth floor of the Lanai Tower, which features the new Tesoro Mediterranean restaurant, a pool overlooking the Gulf of Mexico just for Lanai Tower guests, and the 10K Alley gaming emporium and gastropub. On Monday morning, Marriott offi- cials welcomed area business leaders and other VIPs for a dedication ceremo- ny accentuated with a beautiful and dramatic orchid drop, as thousands of orchid flowers were released over the beachside celebration from a hovering helicopter. Jack Wert, executive director of the Naples, Marco Island, Everglades Con- vention and Visitors Bureau, lauded the entire JW Marriott Marco Island team and acknowledged the importance of the new offerings at the resort in attracting and expanding the destination’s luxury market business in the years to come. Celebrity Chef Showdown Part of the fun at the Sunday night celebration was a reunion of celebrity chefs that chef Gerald Sombright met and formed friendships with during his stint on Bravo’s “Top Chef” competition show. Sombright is Chef de Cuisine for the JW’s signature Ario restaurant. The guest chefs, who were in town for the Naples Winter Wine Festival, each had stations spread throughout the event venue. They went over the top in their efforts to out-do one another in terms of taste- tempting culinary creations. A few crowd favorites were the flavorful lamb meat- balls topped with quail egg and chimi- churri by chef Brooke Williamson; the caviar cones with caviar from Michael Passmore’s Passmore Ranch; and irresist- ible cheeseburgers by chef John Tesar. 10K Alley The event progressed from Tesoro to 10K Alley, which offers late night enter- tainment – both real and virtual – as well as an impressive selection of craft beers and barrel-aged bourbons. Bour- bon options include rare and limited production spirits, some created exclu- sively for the venue in a partnership be- tween the JW Marriott Marco Island, Jack Daniels and Woodford Reserve. Games include mini glow golf, virtual reality games for up to four players, vir- tual sports simulators, mini bowling, traditional video games, and more. While 10K Alley is a great option for guests of the resort, the good news is that it is now also open to the public as a nightlife option on Marco Island and as a fun spot for group events and celebra- tions. JoNell Modys is the public relations and communications manager for the Naples, Marco Island, Everglades Con- vention and Visitors Bureau, the tour- ism marketing organization for Collier County where more than 1.8 million visi- tors annually provide an economic im- pact of $2.1 billion and support over 38,000 local jobs. Check the destination website, paradisecoast.com, for more ideas on what to see and do in Florida’s Paradise Coast. Share your photos on Facebook, Instagram and Twitter using #ParadiseCoast. COLLIER TOURISM The 10K Alley gaming emporium at JW Marriott Marco Island is located on the fifth floor of the resort's new Lanai Tower. The stylish and sophisticated 10K Alley smoothly transitions between family fun during the day and exclusive adult-centered nightlife after dark. MILA BRIDGER JW Marriott Marco Island unveils renovated, luxurious Lanai Tower JoNell Modys Guest columnist USA TODAY NETWORK – FLORIDA 12.A.1 Packet Pg. 388 Attachment: Detailed Staff Report (8088 : Detailed Staff Report) 02/25/2019 COLLIER COUNTY Collier County Tourist Development Council Item Number: 13.A Item Summary: Next Meeting Date - March 25, 2019 Meeting Date: 02/25/2019 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 02/20/2019 11:04 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 02/20/2019 11:04 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 02/20/2019 11:05 AM Tourist Development Council Jack Wert Meeting Pending 02/25/2019 9:00 AM 13.A Packet Pg. 389