TDC Minutes 02/27/2006 R
February 27,2006
TRANSCRIPT OF THE COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL
Naples, Florida, February 27, 2006
LET IT BE REMEMBERED, that the Collier County Tourist
Development Council in and for the County of Collier, having conducted
business herein, met on this date at 9:00 AM in REGULAR SESSION in
Building "F" of the Government Complex, Naples, Florida, with the
following members present:
Chairman: Commissioner Frank Halas
Susan Becker
Murray H. Hendel
Clark Hill
John Sorey III - Excused
Glenn Tucker
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Coastal Project Manager
Colleen Greene, Assistant County Attorney
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2-27-06 Agenda Page 1 of 1
MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
February 27, 2006, 9:00am
Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples,
Florida 34112
* Requres TDC Action 2
I. Call to Order
II. Pledge of Allegiance
III. Roll Call
IV. Changes and Approval of Agenda
V. Approval of TDC Minutes - *Regular Meeting January 23, 2006
VI. New Business
1. *Grant Applications for FY 06
2. *Recommendations for Vacant or Expiring TDC Positions
VII. Old Business
1. Off Shore Drilling - Jack Wert
2. *2006 Marketing Plan - Jack Wert
3. Major Beach Renourishment Update - Gary McAlpin
VIII. Staff Reports
1. Paradise Advertising - Cedar Hames
2. Klages Research
3. Director's Report - Jack Wert
4. Sales Manager Report - Debi DeBenedetto
5. P.R. Manager Report - JoNell Modys
6. Film Coordinator Report - Maggie McCarty
7. Phase V - Fulfillment & Call Summary - Ginny DeMas
8. Golf Pac Inquiries - Jack Wert
9. Search Engine Report - Jack Wert
IX. Detailed Staff Reports
X. Announcements
XI. Audience Input & Discussion
XII. Council Discussion
XIII. Next Meeting Date/Location - March 27, 2006; Collier County BCC Chambers, Naples Florida
XIV. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to
the meeting if applicable.
For more information, please contact Jack Wert at (239) 403-2402.
If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost
to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3301 East
Tamiami Trail, Naples, FL 34112, (239) 774-8380.
Public comments will be limited to 5 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited
to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the
Clerk to the Board at the Board Minutes and Records Department.
http://www.colliergov.net/tdcl2-27-06Agenda.htm 2/2412006
February 27,2006
I. Call to Order
The meeting was called to order by Chairman Commissioner Frank Halas at 9:00
AM.
II. Pledge of Allegiance
Pledge of Allegiance was recited.
III. Roll Call
A quorum was established.
IV. Changes and Approval of Agenda
Mr. Wert noted that the agenda posted online had an incorrect number sequence.
Ms. Becker moved to approve the Agenda. Second by Mr. Tucker. Carries
unanimously 5-0.
V. Approval of TDC Minutes - Regular Meeting January 23, 2006
Mr. Hill moved to approve the minutes for January 23, 2006. Second by Ms.
Becker. Carries unanimously 5-0.
VI. New Business
1. Grant Application for FY 06
Mr. Wert reviewed "Category "B" Grant and Event Sponsorship Application
FY 2006-07" and "Category "c" Museum Grants Application FY 2006-07"
(see attachments). Document changes reflect updated dates from last year. If
approved today they will be posted on the web site today.
Mr. Hendel and Mr. Halas thought that the documents were well written.
Mr. Hendel moved to approve the documents. Second by Mr. Hill.
Carries unanimously 5-0.
2. Recommendations for Vacant or Expiring TDC Position
For the record, Mr. Halas did not know if Ms. Becker would feel comfortable
discussing her nomination with her in the room; Ms. Becker remained in the
room at the discretion of Ms. Greene.
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February 27,2006
Mr. Wert reviewed Executive Summary "Recommend Candidates for Vacant
or Expiring Terms on the Tourist Development Council (TDC)" (see
attachment). Three applicants have applied, qualifying for two positions.
There are three positions to fill, one for the Non-Owner/Operator Position and
two for an Owner/Operator Position. The position that is rotated every four
years between an Everglades City resident and a Marco Island resident is open
for an Everglades City resident for one remaining year. There are no
applicants from Everglades City at this time so the position will be addressed
again next meeting.
Ms. Becker mentioned that the Candidate Application online is very efficient.
Mr. Tucker noted that he had encouraged Mr. Piringer to submit his
application.
Mr. Tucker moved to recommend to the Board of County Commission,
Anton Piringer's appointment to the Owner/Operator position. Second
by Mr. Halas. Carries unanimously 5-0.
Mr. Hendel moved to recommend to the Board of County Commission,
Susan Becker's appointment to the Non-Owner/Operator position.
Second by Mr. Hill. Carries unanimously 5-0.
Mr. Tucker and Mr. Hendel gave kudos to Ms. Becker. Mr. Hendel also
encouraged applicant Gloria Kovacs to stay involved in the County
Government.
VII. Old Business
1. Off Shore Drilling - Jack Wert
Mr. Wert reviewed Executive Summary "Recommend Position on Off-Shore
Drilling Issue" (see attachment) including the following points:
- If drilling is too close to the beach the oil rigs will cause sight pollution.
- If drilling is well off of the beach and spilling occurs the oil will end up on
the beach.
- The Board of County Commissioners will be reviewing the issue in an
upcoming meeting.
Mr. Tucker believes that it should be up to the Board of County Commission
only because it is politics. He does not want to take a position.
Mr. Halas added that the Board of County Commission will probably send a
letter of support for the bill.
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February 27,2006
Mr. Hill recommends forming an opinion based on the approval of the Board
of County Commission to support the bill.
Mr. Halas expressed concern not to get involved in politics and drop the
subj ect.
Mr. Tucker moved to decline to make a recommendation to the Board of
County Commission. Second by Mr. Hendel. Motion carries 4-1 with
Mr. Hill opposed.
2. 2006 Marketing Plan - Jack Wert
Mr. Wert reviewed Executive Summary "Recommend Approval of the 2006
Marketing Plan including the Advertising and Media Recommendations" (see
attachment).
Mr. Hendel moved to approve the 2006 Marketing Plan. Second by Mr.
Tucker. Carries unanimously 5-0.
3. Major Beach Renourishment Update - Gary McAlpin
Mr. McAlpin reviewed Executive Summary "Progress Update - City/County
Beach Renourishment Project" (see attachment) including the following
points:
- A second dredge should be on location by March 15t; that will bring it up
to two dredges, two booster pumps, 13,000 feet of submerged pipe, and
13,000 feet of beach pipe.
- 1,500 lineal feet ofrenourished beach has been completed.
- The sand is from Captive taking 6 hours of round trip travel time, an hour
to cut and an hour to unload. Each load is approximately 2,300-2,800
cubic yards.
- If the contractor does not complete the work by the deadline then they will
have to cover the remobilization expense.
- If a turtle is killed during operation then the Core of Engineers shuts the
project down in order to perform an investigation. One Green Turtle has
been taken; only two Green Turtles are permitted for a take.
- QC tests are taken every 3,000 feet of beach.
- Updates will be given at the next meetings.
- Complaints of residents have come in due to noise.
- The project is operating 24 hours a day, 7 days a week. Public notices
have been published.
- Coastal Advisory Committee grant applications will be somewhat delayed
due to the 195 fund being tight. All authorized proj ects will move
forward. Grant approval will be held off until early summer. All
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February 27,2006
renourishment funds will be committed. Grants will be prioritized. This
will be brought before the Tourist Development Council in the future.
Ms. Becker feels that the Turtle aspect of the project needs to be reiterated to
the public.
VIII. Staff Reports
Debbie McCabe was introduced as a new staff member by Mr. Wert.
1. Paradise Advertising - Cedar Hames
Ms. Durand gave a Power Point Presentation (see attachment) including the
following points:
- Introduced Kit Traverso.
- Beach signs for shelling and red tide education are being designed.
- A sports web-site is being developed.
- Demonstration of advertising.
Mr. Wert added that they are working with airlines to add new international
airline flights.
2. Klages Research
Mr. Wert gave a Power Point Presentation (see attachment) reviewing
statistics.
3. Director's Report - Jack Wert
Mr. Wert gave a Power Point Presentation (see attachment) reviewing tax
statistics.
4. Sales Manager Report - Debi DeBenedetto
Ms. DeBenedetto gave a Power Point Presentation (see attachment) including
the following points:
- Review of trade shows and trade shows attended.
- Sales activities reviewed.
5. P.R. Manager Report - JoNell Modys
Ms. Modys gave a Power Point Presentation (see attachment) reviewing
media communications and published news clips. Articles and pictures were
demonstrated on the overhead.
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February 27,2006
Ms. Becker added that 3rd Street in Naples is set up for wireless connection,
so reporters can set up and work outside.
6. Film Coordinator Report - Maggie McCarty
Ms. McCarty gave a Power Point Presentation (see attachment) reviewing
film projects wrapped and film projects to be developed.
7. Phase V - Fulfillment & Call Summary - Ginny DeMas
Ms. DeMas gave a Power Point Presentation (see attachment) with a review
of statistics on inquiries, leading States, and leading Countries.
8. Golf Pac Inquiries - Jack Wert
No report.
9. Search Engine Report - Jack Wert
Mr. Wert reviewed the resulting benefits from search engines.
IX. Detailed Staff Reports
None
X. Announcements
None
XI. Audience Input & Discussion
None
XII. Council Discussion
Ms. Becker thanked everyone for the confidence in her and trusts that she will
use her passed experience to bear upon future contributions.
Mr. Halas replied that it is a pleasure to have her.
XIII. Next Meeting Date/Location - March 27, 2006; Collier County BCC
Chambers, Naples Florida
None
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February 27,2006
There being no further business for the good of the County, the meeting was
adjourned by the order of the Chair at 10:31 AM
COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL
Chairman Commissioner Frank Halas
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