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TDC Minutes 02/27/2006 R February 27,2006 TRANSCRIPT OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Naples, Florida, February 27, 2006 LET IT BE REMEMBERED, that the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida, with the following members present: Chairman: Commissioner Frank Halas Susan Becker Murray H. Hendel Clark Hill John Sorey III - Excused Glenn Tucker ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Project Manager Colleen Greene, Assistant County Attorney 1 2-27-06 Agenda Page 1 of 1 MEETING AGENDA & NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL February 27, 2006, 9:00am Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112 * Requres TDC Action 2 I. Call to Order II. Pledge of Allegiance III. Roll Call IV. Changes and Approval of Agenda V. Approval of TDC Minutes - *Regular Meeting January 23, 2006 VI. New Business 1. *Grant Applications for FY 06 2. *Recommendations for Vacant or Expiring TDC Positions VII. Old Business 1. Off Shore Drilling - Jack Wert 2. *2006 Marketing Plan - Jack Wert 3. Major Beach Renourishment Update - Gary McAlpin VIII. Staff Reports 1. Paradise Advertising - Cedar Hames 2. Klages Research 3. Director's Report - Jack Wert 4. Sales Manager Report - Debi DeBenedetto 5. P.R. Manager Report - JoNell Modys 6. Film Coordinator Report - Maggie McCarty 7. Phase V - Fulfillment & Call Summary - Ginny DeMas 8. Golf Pac Inquiries - Jack Wert 9. Search Engine Report - Jack Wert IX. Detailed Staff Reports X. Announcements XI. Audience Input & Discussion XII. Council Discussion XIII. Next Meeting Date/Location - March 27, 2006; Collier County BCC Chambers, Naples Florida XIV. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 403-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3301 East Tamiami Trail, Naples, FL 34112, (239) 774-8380. Public comments will be limited to 5 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. http://www.colliergov.net/tdcl2-27-06Agenda.htm 2/2412006 February 27,2006 I. Call to Order The meeting was called to order by Chairman Commissioner Frank Halas at 9:00 AM. II. Pledge of Allegiance Pledge of Allegiance was recited. III. Roll Call A quorum was established. IV. Changes and Approval of Agenda Mr. Wert noted that the agenda posted online had an incorrect number sequence. Ms. Becker moved to approve the Agenda. Second by Mr. Tucker. Carries unanimously 5-0. V. Approval of TDC Minutes - Regular Meeting January 23, 2006 Mr. Hill moved to approve the minutes for January 23, 2006. Second by Ms. Becker. Carries unanimously 5-0. VI. New Business 1. Grant Application for FY 06 Mr. Wert reviewed "Category "B" Grant and Event Sponsorship Application FY 2006-07" and "Category "c" Museum Grants Application FY 2006-07" (see attachments). Document changes reflect updated dates from last year. If approved today they will be posted on the web site today. Mr. Hendel and Mr. Halas thought that the documents were well written. Mr. Hendel moved to approve the documents. Second by Mr. Hill. Carries unanimously 5-0. 2. Recommendations for Vacant or Expiring TDC Position For the record, Mr. Halas did not know if Ms. Becker would feel comfortable discussing her nomination with her in the room; Ms. Becker remained in the room at the discretion of Ms. Greene. 2 February 27,2006 Mr. Wert reviewed Executive Summary "Recommend Candidates for Vacant or Expiring Terms on the Tourist Development Council (TDC)" (see attachment). Three applicants have applied, qualifying for two positions. There are three positions to fill, one for the Non-Owner/Operator Position and two for an Owner/Operator Position. The position that is rotated every four years between an Everglades City resident and a Marco Island resident is open for an Everglades City resident for one remaining year. There are no applicants from Everglades City at this time so the position will be addressed again next meeting. Ms. Becker mentioned that the Candidate Application online is very efficient. Mr. Tucker noted that he had encouraged Mr. Piringer to submit his application. Mr. Tucker moved to recommend to the Board of County Commission, Anton Piringer's appointment to the Owner/Operator position. Second by Mr. Halas. Carries unanimously 5-0. Mr. Hendel moved to recommend to the Board of County Commission, Susan Becker's appointment to the Non-Owner/Operator position. Second by Mr. Hill. Carries unanimously 5-0. Mr. Tucker and Mr. Hendel gave kudos to Ms. Becker. Mr. Hendel also encouraged applicant Gloria Kovacs to stay involved in the County Government. VII. Old Business 1. Off Shore Drilling - Jack Wert Mr. Wert reviewed Executive Summary "Recommend Position on Off-Shore Drilling Issue" (see attachment) including the following points: - If drilling is too close to the beach the oil rigs will cause sight pollution. - If drilling is well off of the beach and spilling occurs the oil will end up on the beach. - The Board of County Commissioners will be reviewing the issue in an upcoming meeting. Mr. Tucker believes that it should be up to the Board of County Commission only because it is politics. He does not want to take a position. Mr. Halas added that the Board of County Commission will probably send a letter of support for the bill. 3 ---- February 27,2006 Mr. Hill recommends forming an opinion based on the approval of the Board of County Commission to support the bill. Mr. Halas expressed concern not to get involved in politics and drop the subj ect. Mr. Tucker moved to decline to make a recommendation to the Board of County Commission. Second by Mr. Hendel. Motion carries 4-1 with Mr. Hill opposed. 2. 2006 Marketing Plan - Jack Wert Mr. Wert reviewed Executive Summary "Recommend Approval of the 2006 Marketing Plan including the Advertising and Media Recommendations" (see attachment). Mr. Hendel moved to approve the 2006 Marketing Plan. Second by Mr. Tucker. Carries unanimously 5-0. 3. Major Beach Renourishment Update - Gary McAlpin Mr. McAlpin reviewed Executive Summary "Progress Update - City/County Beach Renourishment Project" (see attachment) including the following points: - A second dredge should be on location by March 15t; that will bring it up to two dredges, two booster pumps, 13,000 feet of submerged pipe, and 13,000 feet of beach pipe. - 1,500 lineal feet ofrenourished beach has been completed. - The sand is from Captive taking 6 hours of round trip travel time, an hour to cut and an hour to unload. Each load is approximately 2,300-2,800 cubic yards. - If the contractor does not complete the work by the deadline then they will have to cover the remobilization expense. - If a turtle is killed during operation then the Core of Engineers shuts the project down in order to perform an investigation. One Green Turtle has been taken; only two Green Turtles are permitted for a take. - QC tests are taken every 3,000 feet of beach. - Updates will be given at the next meetings. - Complaints of residents have come in due to noise. - The project is operating 24 hours a day, 7 days a week. Public notices have been published. - Coastal Advisory Committee grant applications will be somewhat delayed due to the 195 fund being tight. All authorized proj ects will move forward. Grant approval will be held off until early summer. All 4 February 27,2006 renourishment funds will be committed. Grants will be prioritized. This will be brought before the Tourist Development Council in the future. Ms. Becker feels that the Turtle aspect of the project needs to be reiterated to the public. VIII. Staff Reports Debbie McCabe was introduced as a new staff member by Mr. Wert. 1. Paradise Advertising - Cedar Hames Ms. Durand gave a Power Point Presentation (see attachment) including the following points: - Introduced Kit Traverso. - Beach signs for shelling and red tide education are being designed. - A sports web-site is being developed. - Demonstration of advertising. Mr. Wert added that they are working with airlines to add new international airline flights. 2. Klages Research Mr. Wert gave a Power Point Presentation (see attachment) reviewing statistics. 3. Director's Report - Jack Wert Mr. Wert gave a Power Point Presentation (see attachment) reviewing tax statistics. 4. Sales Manager Report - Debi DeBenedetto Ms. DeBenedetto gave a Power Point Presentation (see attachment) including the following points: - Review of trade shows and trade shows attended. - Sales activities reviewed. 5. P.R. Manager Report - JoNell Modys Ms. Modys gave a Power Point Presentation (see attachment) reviewing media communications and published news clips. Articles and pictures were demonstrated on the overhead. 5 February 27,2006 Ms. Becker added that 3rd Street in Naples is set up for wireless connection, so reporters can set up and work outside. 6. Film Coordinator Report - Maggie McCarty Ms. McCarty gave a Power Point Presentation (see attachment) reviewing film projects wrapped and film projects to be developed. 7. Phase V - Fulfillment & Call Summary - Ginny DeMas Ms. DeMas gave a Power Point Presentation (see attachment) with a review of statistics on inquiries, leading States, and leading Countries. 8. Golf Pac Inquiries - Jack Wert No report. 9. Search Engine Report - Jack Wert Mr. Wert reviewed the resulting benefits from search engines. IX. Detailed Staff Reports None X. Announcements None XI. Audience Input & Discussion None XII. Council Discussion Ms. Becker thanked everyone for the confidence in her and trusts that she will use her passed experience to bear upon future contributions. Mr. Halas replied that it is a pleasure to have her. XIII. Next Meeting Date/Location - March 27, 2006; Collier County BCC Chambers, Naples Florida None 6 ---,'. February 27,2006 There being no further business for the good of the County, the meeting was adjourned by the order of the Chair at 10:31 AM COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman Commissioner Frank Halas 7 ---.-.-