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TDC Minutes 12/12/2005 R December 12, 2005 TRANSCRIPT OF THE MEETING OF THE COLLIER COUNTY TOURIST DEVELOMENT COUNCIL Naples, Florida December 12, 2005 LET IT BE REMEMBERED, that the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in REGULAR SESSION at the Naples City Hall, Council Chambers, 735 Eighth Street South, Naples, Florida, with the following members present: CHAIRMAN: Commissioner Fred Coyle Ron Albeit Susan Becker Murray H. Hendel Douglas House Clark Hill David Loving John Sorey III Glenn Tucker ALSO PRESENT: Jack Wert, Director of Tourism Heidi Ashton, Assistant County Attorney Gary McAlpin, Coastal Project Manager December 12, 2005 I. The meeting was called to order by Chairman Fred W. Coyle at 9:00 AM. II. Pledge of Allegiance was recited. III. Roll Call A quorum was established with Ron Albeit, David Loving and Douglas House absent at the time of roll call. IV. Changes and Approval of Agenda Jack Wert added item #4 "Change Order for Humiston and Moore" under "VI. New Business" and under "VII. Old Business" the addition of item #1 "Parks and Recreation Report" (information only). Mr. Tucker moved to approve the Agenda as amended. Second by Ms. Becker. Carried unanimously 6-0. V. Approval of TDC Minutes Mr. Sorey moved to approve the minutes of November 7, 2005. Second by Mr. Tucker. Carried unanimously 6-0. David Loving joined the meeting at 9:05 AM. VI. New Business 1. Travel Policy Amendment Jack Wert reviewed Executive Summary "Recommend Approval of an Amendment to the Resolution for Payment or Reimbursement of Travel Expenses for Persons Conducting Official Tourism Business" (see attachment). Ron Albeit joined the meeting at 9:08 AM. Mr. Coyle suggested having Mr. Wert present entertainment ideas before the shows; Mr. Sorey disagreed in that it is not the responsibility of this Council. Mr. Wert replied that if there is something highly unusual he would come before the Tourist Development Committee. Mr. Sorey moved to approve the Executive Summary "Recommend Approval of an Amendment to the Resolution for Payment or Reimbursement of Travel Expenses for Persons Conducting Official Tourism Business". Second by Mr. Hill. Carried unanimously 8-0. December 12,2005 2. Paradise Advertising Emergency Amendment No.2 Jack Wert reviewed Executive Summary "Recommend Approval of Second Amendment to Paradise Advertising Contract for Emergency Advertising" (see attachment). Mr. Sorey expressed difficulty with making the contract retro active; having the contract express from date forward would be a different situation. Mr. Wert noted that there was some confusion with the contracts on the part of Paradise Adverting. Mr. House joined the meeting at 9:23 AM. Clarifying questions were addressed. Mr. Hendel agreed with Mr. Sorey that the contract stands and should be followed. He suggested that Mr. Wert should come back with something clear and concise. Mr. Hill moved to have Mr. Wert bring the document back with clarification to be considered at a future meeting. Second by Mr. Hendel. Carries unanimously 9-0. 3. Marine Contracting Group Change Order No.4 Gary McAlpin reviewed Executive Summary "Recommend approval by CAC/TDC for Change Order #4 with Marine Contracting Group for additional expenditure of$210,000 under contract 05-3744, Project No. 905021" (see attachment) including the following points: · It was first thought that Marine Contracting could use the Counties tax exemption, but later discovered it was not possible. · The only way to avoid sales tax is for the County to purchase materials. Though this could lead to spoilage and waste. · Most beach renourishment projects do not need materials because sand is not a purchased material; but in the future when materials are needed the County can make the purchase. Mr. Sorey moved to approve Executive Summary "Recommend approval by CAC/TDC for Change Order #4 with Marine Contracting Group for additional expenditure of $210,000 under contract 05-3744, Project No. 905021". Second by Mr. Tucker. Carries unanimously 9-0. December 12, 2005 4. Change Order for Humiston and Moore Gary McAlpin reviewed Executive Summary "Recommend approval by the CAC/TDC for a Change Order to of$45,250 to Humiston and Moore to extend construction phase services through December 2005 and provide laboratory analysis of sand samples as required by FDEP permit on the Hideaway Beach Project No. 90502 Contract #1-3271" (see attachment). Mr. Sorey moved to approve Executive Summary "Recommend approval by the CAC/TDC for a Change Order to of $45,250 to Humiston and Moore to extend construction phase services through December 2005 and provide laboratory analysis of sand samples as required by FDEP permit on the Hideaway Beach Project No. 90502 Contract #1-3271". Second by Mr. Tucker. Carried unanimously 9-0. Mr. McAlpin updated the Committee on Beach Renourishment including: · Vanderbilt Beach and Ritz Carlton should have sand placement on January II th being completed by January 24th. · Pelican Bay should have sand placement on January 25th being completed by February 5th. · Park Shore should have sand placement on February 6th being completed by the beginning of March. · Naples Beach should have sand placement at the beginning of March being completed by April 23rd. · Renourishment will occur 7 days a week 24 hours. Mr. Albeit recommended workshops and meetings with hotels in the renourishment areas. VII. Old Business: 1. Parks and Recreation Report VIII. Paradise Advertising & Marketing - Kerry Durand Cedar Hames gave a Power Point Presentation (see attachment). A Fall Campaign is going to occur due to the additional funding. Kerry Durand reviewed recent creative projects. Dave Dimaggio gave a Power Point Presentation on how the photography develops (see attachment). IX. Klages 3rd Quarter Report December 12,2005 Walter Klages gave a Power Point Presentation (see attachment). It was mentioned that the hurricanes and developments inside of Lee County can have an affect on occupancy within Collier County. Glenn Tucker left the meeting at 10:23 AM. Discussion ensued on the statistics given in the presentation. David Loving left the meeting at 10:33 AM. X. Staff Reports 1. Director's Report - Jack Wert Mr. Wert gave a Power Point Presentation (see attachment) including the following points: · The 4th penny tax came into effect for October. · The rental market for Condominiums has been off, running behind; this is thought to be caused from the housing market increase. · Bad publicity occurred in the London area news about the hurricane destruction. Mr. Wert worked to mitigate accurate information. · A Sport Council of Collier County has been established. 2. Sales Manager Report - Debi DeBenedetto Ms. DeBenedetto gave a Power Point Presentation (see attachment) including the following points: · If advertising did not occur it would give the impression that Hurricane Wilma had wiped out the area. · Ms. DeBenedetto worked with Delta Airlines to advertise Collier County using attraction tickets and information handouts while playing trivia games. 3. P.R. Manager Report - JoNell Modys Mr. Wert gave a Power Point Presentation (see attachment) including the following points: · Ms. Modys spent most of October and November countering Wilma misinformation. · The Travel Channel had excerpts promoting Collier County features. December 12, 2005 4. Film Coordinator Report - Maggie McCarty Mr. Wert gave a Power Point Presentation (see attachment). XI. Inquiry Reports 1. Phase V - Fulfillment & Call Summary - Ginny DeMas Ms. DeMas gave a Power Point Presentation (see attachment). 2. Golf Pac - Golf Inquiries - Jack Wert See attachment. 3. Visitor Guide Inquiries Report - Jack Wert See attachment. XII. Announcements Mr. Wert called attention to the regularly scheduled meeting on January 23rd at the Government Center. There will also be a joint meeting with the County Commission on January 30th at 9:00 AM. The joint meeting gives the County Commission an opportunity to receive an update on the Tourist Developments activities. Commissioner Coyle will not be available for the meeting along with Mr. Sorey. XIII. Audience Input and Discussion None XIV. Council Discussion Mr. House would like to work on a positive attitude on hurricanes. Mr. Coyle felt that a television spot that showed the same location before and after a hurricane could demonstrate actual impacts and change person's attitude on hurricanes. XV. Next Meeting Date/Location - January 23, 2005 Government Center, Administration Bldg. F, 3rd Floor. December 12, 2005 ***** There being no further business for the good of the County, the meeting was adjourned by order of the Chair at 11 :07 AM. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman Commissioner Fred Coyle