TDC Minutes 11/07/2005 R
November 7,2005
TRANSCRIPT OF THE MEETING OF THE COLLIER
COUNTY TOURIST DEVELOPMENT COUNCIL
Naples, Florida November 7,2005
LET IT BE REMEMBERED, that the Collier County Tourist Development
Council in and for the County of Collier, having conducted business herein,
met on this date at 5:00 PM at 3050 North Horseshoe Drive, Suite 218,
Naples, Florida, with the following members present:
CHAIRMAN:
Commissioner Fred Coyle
Ron Albeit
Susan Becker - Excused
Murray H. Hendel - Excused
Douglas House
Clark Hill
David Loving
John Sorey III
Glenn Tucker
ALSO PRESENT: Jack Wert, Director of Tourism
Colleen M. Greene, Assistant County Attorney
Gary McAlpin, Coastal Project Manager
Page 1
10-24-05 Agenda
Page 1 of 1
MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCil
November 7 , 2005, 5:00pm
Collier County Tourism Department, 3050 North Horseshoe Drive, Suite 218, Naples, Florida 34104
* Requres TDC Action
I. Call to Order
II. Pledge of Allegiance
III. Roll Call
IV. Changes and Approval of Agenda
V. Approval of TDC Minutes - * Regular MeetingSeptember 26, 2005
VI. New Business
1. *MMS Lease for Outer Continental Shelf Sand
2. *FDEP cost Share Contract
3. *Contract with PBS&J - Gabrielle Support
4. Collier County Biological Survey Results/Presentation
5. *Construction Management Approach on Beach Renourishment
6. *10 Year Plan with Parks & Recreation Removed
7. *Category "A" Beach & Beach Park Facilities Funding Policy
8. Offshore Drilling Issue
9. Water Quality Issues
10. *Swamp Buggy Fall Classic
VII. Old Business
VIII. Paradise Advertising & Marketing - Kerry Durand
IX. Staff Reports
1. Director's Report/Tax Report - Jack Wert
2. Sales Manager Report - Debi DeBenedetto
3. P.R. Manager Report - JoNe11 Modys
4. Film Coordinator Report - Maggie McCarty
X. Inquiry Reports
1. Phase V Fulfillment & Call Summary - Ginny DeMas
2. Golf Pac Inquiries - Jack Wert
3. Search Engine Report - Jack Wert
XI. Miscellaneous
XII. Announcements
XIII. Audience Input & Discussion
XIV. Council Discussion
XV. Next Meeting Date/Location - November 28,2005; Collier County BCC Changers, Naples Florida
XVI. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to
the meeting if applicable.
For more information, please contact Jack Wert at (239) 403-2402.
If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost
to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3301 East
Tamiami Trail, Naples, FL 34112, (239) 774-8380.
Public comments will be limited to 5 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited
to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the
Clerk to the Board at the Board Minutes and Records Department.
http://co.collier.fl.us/tdc/l 0-24-05Agenda.htm
11/312005
November 7, 2005
I. The meeting was called to order by Chairman Fred W. Coyle at 5:03 PM.
II. Pledge of Allegiance
No flag present
III. Roll Call
A quorum was established with Susan Becker and Murray H. Hendel having
excused absences.
IV. Changes and Approval of Agenda
Mr. Wert suggested moving item "VI. 10." up to "VI. 1." so that the presenters
may give their presentation.
Item "VI. 4." can be postponed for a later meeting as suggested by Mr.
Mc Alpin.
Mr. Sorey moved to approve the Agenda as amended. Second by Mr.
Tucker. Carried unanimously 6-0.
It was agreed to postpone "IX. Staff Reports and X. Inquiry Reports".
V. Approval of TDC Minutes- Regular Meeting September 26, 2005
Mr. Hill moved to approve the minutes of May 23, 2005. Second by Mr.
Tucker. Carried unanimously 6-0.
VI. New Business
1. Swamp Buggy Fall Classic
The Swamp Buggy Race had been scheduled in October, but was canceled
due to Hurricane Wilma. The Race is now planned for December 3rd, and
4th; and they are looking for remarketing advertising assistance.
Mr. Loving joined the meeting at 5:10 PM.
Rob Swift, Swamp Buggy Inc. gave a presentation including the
following points:
· The request being made is for the Tourist Development Council to
give an allotment of funds in order to advertise via cable television,
and possibly radio into Dade, Broward, Palm Beach, Okeechobee,
Ft. Pierce and Glades County.
· $8,000 - $9,000 would provide good coverage.
Page 2
November 7, 2005
Tom Cannon gave a presentation including the following points:
· All marketing funds had been spent in the advertisement of the
October Race.
· Swamp Buggy is looking to attain the funds to re-advertise the
rescheduled Race dates, and perhaps get into markets not
previously explored.
· 5,000-7,000 people attend.
· 90% of persons attending are local: Collier, Lee and Charlotte
Counties.
· The Swamp Buggy Race property is owned outright. Toll Brothers
purchased property in the area.
· The Races are also picked up by international television.
John Norman gave a presentation including the following points:
· They have been looking to expand marketing.
· He feels it would bring a lot of people into the County.
Mr. Wert noted that the County Attorney's office was consulted; after
review it was found that as long as the funds are used for out of market
advertising and the primary purpose is to bring visitors to the area, it
would qualify for the use of TDC funds. A contract will be created with
the County Attorney's office; part of that can be a measurement for what
locations attending persons derived, along with the logo being placed in
the advertisement. This will go before the Board of County
Commissioners on November 15th.
Mr. Coyle suggested advertising for all three future Race events, not only
the event in December.
Mr. Sorey moved to approve $10,000 for Swamp Buggy Advertising.
Second by Mr. Loving. Carried unanimously 7-0.
2. MMS Lease for Outer Continental Shelf Sand
Gary McAlpin reviewed the Executive Summary "Recommend Approval
of a 10-year lease with US/MMS for Outer Continental Shelf Sand
Required for the Beach Renourishment Project No. 90527" (see
attachment).
Mr. Loving moved to approve the Executive Summary "Recommend
Approval of a 10-year lease with US/MMS for Outer Continental
Shelf Sand Required for the Beach Renourishment Project No.
90527". Second by Mr. Hill. Carried unanimously 7-0.
Page 3
November 7, 2005
3. FDEP Cost Share Contract
Gary McAlpin reviewed the Executive Summary "Recommend Approval
of the attached FDEP Cost Share Contract for the construction and
monitoring of the City of Naples/Collier County Beach Renourishment
Project" (see attachment) including the following points:
· The Coastal Advisory Committee gave approval.
· The County Attorney has authorized the contract.
Mr. Sorey moved to approve the Executive Summary "Recommend
Approval of the attached FDEP Cost Share Contract for the
construction and monitoring ofthe City of Naples/Collier County
Beach Renourishment Project". Second by Mr. Loving. Carried
unanimously 7-0.
4. Contract with PBS&J - Gabrielle Support
Gary McAlpin reviewed the Executive Summary "Recommend Approval
of time and material, not-to-exceed purchase order under Contract 05-
3831 for $23,024 to PBS&J which will provide FEMA contract support
related to obtaining outstanding payments and securing increased
compensation for work previously authorized but not yet performed for
beach renourishment from Tropical Storm Gabrielle" (see attachment)
including the following points:
· The cost per cubic yard has gone up to around $21- $23.
· A specialist contract will assist in the recovery of funds.
· This will be paid through the administrative fees along with the
project.
Mr. Sorey moved to approve the Executive Summary "Recommend
Approval of time and material, not-to-exceed purchase order under
Contract 05-3831 for $23,024 to PBS&J which will provide FEMA
contract support related to obtaining outstanding payments and
securing increased compensation for work previously authorized but
not yet performed for beach renourishment from Tropical Storm
Gabrielle". Second by Mr. Hill. Carried unanimously 7-0.
5. Collier County Biological Survey Results/Presentation
Continued
6. Construction Management Approach on Beach Renourishment
Gary McAlpin reviewed the Executive Summary "Recommend Approval
of the proposal by Coastal Planning & Engineering to provide construction
Page 4
November 7, 2005
phase administration, survey and engineering services for a not-to-exceed,
Time and Material price of$225,000 for the City of Naples/County Beach
Re-nourishment Project" (see attachment) including the following points:
· It is believed that the estimate is fair and reasonable.
· Engineering support will be provided throughout the project.
Commissioner Coyle expressed reservations with not having competitive
procurement, though the hourly rate is believed to be reasonable.
Mr. Sorey moved to approve the Executive Summary "Recommend
Approval of the proposal by Coastal Planning & Engineering to
provide construction phase administration, survey and engineering
services for a not-to-exceed, Time and Material price of $225,000 for
the City of Naples/County Beach Re-nourishment Project". Second
by Mr. Tucker. Motion carried 6-1 with Commissioner Coyle
opposed.
7. 10 Year Plan with Parks & Recreation Removed
Gary McAlpin reviewed the Executive Summary "Recommend Approval
of 10-year spending plan that has Parks and Recreation Funding/Spending
identified separately from Beaches".
Mr. Sorey mentioned that the Coastal Advisory Committee would like to
have Beaches separate from Parks and Recreation.
Mr. Hill moved to approve the Executive Summary "Recommend
Approval of 10-year spending plan that has Parks and Recreation
Funding/Spending identified separately from Beaches". Second by
Mr. Sorey. Carried unanimously 7-0.
8. Category "A" Beach & Beach Park Facilities Funding Policy
Gary McAlpin reviewed the Executive Summary "Recommend approval
of proposed Amendment to Tourist Development Tax Category "A"
Beach and Beach Park Facilities Funding Policy and authorize staff to
proceed with amendment to County Ordinance 92-60".
Open discussion ensued on the disadvantages and advantages in
proceeding.
Mr. Sorey moved to continue looking into methodology to allow the
Tourist Development Council to have a say. Without a second the
motion will not be considered.
Page 5
November 7,2005
Mr. Tucker moved to disapprove the Executive Summary
"Recommend approval of proposed Amendment to Tourist
Development Tax Category "A" Beach and Beach Park Facilities
Funding Policy and authorize staff to proceed with amendment to
County Ordinance 92-60". Second by Mr. Sorey. Carried
unanimously 7-0.
9. Offshore Drilling Issue
Jack Wert reviewed the Executive Summary "Discussion and
recommendation on TDC position on Offshore Drilling Issue" (see
attachment) including the following points:
· Several other Coastal Counties have taken up positions.
· Option for no position is available.
After discussion it was resolved to have no position.
10. Water Quality Issues
Jack Wert reviewed the Executive Summary "Discussion and
recommendation for staff position on Water Quality Issues including Red
Tide related to Collier County tourism" (see attachment) including the
following points:
· Some entities have initiated studies on the cause of Red Tide.
· Signs on the beaches when a bloom occurs for educational
purposes are suggested.
· Signs for permits on shells and shelling could have a canvas bag
sign that would temporarily be fastened over the top.
· Mr. Madson can care for the canvas signs since he combs the
beach daily.
· S.T.A.R.T. will work with the County to achieve the goals.
Commissioner Coyle believes a cautionary sign would be appropriate.
The cause of Red Tide is an extremely complex issue. Red Tide has
existed for an extended period of time. The addition of more funds for
research is not prudent.
It appears to Mr. Hill that the more pressure put on any issue the faster it
can be resolved.
The funds can go toward educational purposes.
Mr. Tucker moved to approve the $10,000. Second by Mr. Albeit.
Carried unanimously 7-0.
Page 6
November 7, 2005
VII. Old Business:
None
VIII. Paradise Advertising & Marketing - Kerry Durand
Continued
IX. Staff Reports
1. Director's Report - Jack Wert
Newspaper articles were displayed on bad foreign publicity and additional
taxes happening in Lee County.
2. Sales Manager Report - Debi DeBenedetto
Continued
3. P.R. Manager Report - JoN ell Modys
Continued
4. Film Coordinator Report - Maggie McCarty
Continued
X. Inquiry Reports
Continued
XI. Miscellaneous
None
XII. Announcements
None
XIII. Audience Input and Discussion
None
XIV. Council Discussion
Commissioner Coyle mentioned how quickly Collier County was back up and
functioning after a Category 3 Hurricane. News reporters would inquire off
camera as to how things were going so smoothly in comparison to New Orleans.
XV. Next Meeting Date/Location - To be determined.
Page 7
November 7, 2005
*****
There being no further business for the good of the County, the meeting was
adjourned by order of the Chair at 6:29 PM.
COLLIER COUNTY
TOURIST DEVELOPMENT COUNCIL
Chairman Commissioner Fred Coyle
Page 8