Agenda 12/11/2018 Item #16F 412/11/2018
EXECUTIVE SUMMARY
Recommendation to approve the submittal of a grant application to Visit Florida in the amount of
$22,500 for Collier County’s share of a Red Tide Tourism Recovery Regional Marketing Grant
request, authorize the County Manager to accept the award and process any necessary budget
amendments and make a finding that this action promotes tourism.
OBJECTIVE: To assist our Red Tide planned recovery program with an additional Visit Florida
Tourism Recovery Grant Program for Red Tide request of $22,500 to market nationally that “Our
Beaches Are Open” in Collier County.
CONSIDERATIONS: Visit Florida’s Recovery Grant Program is designed to assist Destination
Marketing Organizations (DMOs) and CVB’s to attract visitors back to Florida following the current Red
Tide Bloom. These funds will be used specifically for marketing Collier County and will generate
significant out-of-state economic impact for our area and the state of Florida. The Visit Florida Board of
Directors created these grants specifically to offset the loss of business that was experienced in Southwest
Florida due to the poor water conditions in our area. This Grant will go toward Collier County’s share of
a Regional marketing campaign developed by Google and managed by Miles Partnership for the five
Southwest Florida counties impacted by Red Tide.
The Tourism staff has prepared an application to request funds to be used in a marketing campaign
themed “Our Beaches Are Open” that will be launched once the Red Tide Bloom has subsided in our
immediate area in Collier County. Due to the immediate need to commence this marketing campaign,
there will not be sufficient time to take a separate Board action to accept the award. Accordingly, this
action allows the process to be expedited should the funding request be awarded as authorized by Grant
Coordination CMA#5330.
FISCAL IMPACT: If awarded, the County will receive additional state funding up to the amount of
$22,500 to assist in creating a marketing campaign to invite visitors back to o ur beaches. A budget
amendment will be necessary within County Manager Grant Fund (713) for the expected grant award in
the amount of $22,500.
GROWTH MANAGEMENT IMPACT: There is no Growth Management impact associated with this
Executive Summary.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item 9-0 at the November 26, 2018 meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To approve the submittal of a grant application to Visit Florida in the amount
of $22,500 for Collier County’s share of a Red Tide Tourism Recovery Regional Marketing Grant
request, authorize the County Manager or his designee to accept the award and process any necessary
budget amendments as authorized by Grant Coordination CMA#5330, and make a finding that this action
promotes tourism.
Prepared by: Ed Caum, Deputy Director Tourism
ATTACHMENT(S)
1. Google DMO Content Post Red Tide Support Agreement stamped (PDF)
16.F.4
Packet Pg. 2952
12/11/2018
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.4
Doc ID: 7410
Item Summary: Recommendation to approve the submittal of a grant application to Visit Florida
in the amount of $22,500 for Collier County’s share of a Red Tide Tourism Recovery Regional Marketing
Grant request, authorize the County Manager to accept the award and process any necessary budget
amendments and make a finding that this action promotes tourism.
Meeting Date: 12/11/2018
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
11/21/2018 10:26 AM
Submitted by:
Title: Division Director – Tourism
Name: Jack Wert
11/21/2018 10:26 AM
Approved By:
Review:
Tourism Jack Wert Director Review Completed 11/21/2018 10:43 AM
County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 11/21/2018 11:12 AM
Grants Natali Betancur Level 2 Grants Review Completed 11/27/2018 2:22 PM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 11/27/2018 2:50 PM
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 11/27/2018 3:34 PM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 11/27/2018 4:20 PM
County Attorney's Office Emily Pepin CAO Preview Completed 11/27/2018 4:43 PM
Budget and Management Office Ed Finn Additional Reviewer Completed 11/29/2018 10:01 AM
Grants Therese Stanley Additional Reviewer Completed 11/30/2018 11:42 AM
County Manager's Office Nick Casalanguida Level 4 County Manager Review Completed 12/03/2018 10:41 AM
Board of County Commissioners MaryJo Brock Meeting Pending 12/11/2018 9:00 AM
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Packet Pg. 2953
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Packet Pg. 2954 Attachment: Google DMO Content Post Red Tide Support Agreement stamped (7410 : Visit Florida Regional Grant Submittal)
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Packet Pg. 2955 Attachment: Google DMO Content Post Red Tide Support Agreement stamped (7410 : Visit Florida Regional Grant Submittal)
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Packet Pg. 2956 Attachment: Google DMO Content Post Red Tide Support Agreement stamped (7410 : Visit Florida Regional Grant Submittal)
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Packet Pg. 2957 Attachment: Google DMO Content Post Red Tide Support Agreement stamped (7410 : Visit Florida Regional Grant Submittal)
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Packet Pg. 2958 Attachment: Google DMO Content Post Red Tide Support Agreement stamped (7410 : Visit Florida Regional Grant Submittal)
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Packet Pg. 2959 Attachment: Google DMO Content Post Red Tide Support Agreement stamped (7410 : Visit Florida Regional Grant Submittal)
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Packet Pg. 2960 Attachment: Google DMO Content Post Red Tide Support Agreement stamped (7410 : Visit Florida Regional Grant Submittal)
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Packet Pg. 2961 Attachment: Google DMO Content Post Red Tide Support Agreement stamped (7410 : Visit Florida Regional Grant Submittal)
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Packet Pg. 2962 Attachment: Google DMO Content Post Red Tide Support Agreement stamped (7410 : Visit Florida Regional Grant Submittal)