Loading...
TDC Minutes 11/26/2018 November 26, 2018 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, November 26, 2018 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building “F” of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Donna Fiala Vice Chairman: Susan Becker Victor Rios Clark Hill Robert Miller Ed (Ski) Olesky Dan Sullivan Michelle McLeod Nancy Kerns ALSO PRESENT: Jack Wert, Tourism Director Ed Caum, Deputy Director, Sports Tourism/Marketing Gary McAlpin, Manager, Coastal Zone Management Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator Felicia Kirby, Associate Project Manager, Parks and Recreation Jeffery John, Sports Development Manager COLLIER COUNTY Tourist Development Council AGENDA November 26, 2018 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Donna Fiala, Chair Susan Becker, Vice-Chair Dan Sullivan Nancy Kerns Clark Hill Robert Miller Edward (Ski) Olesky Councilor Victor Rios Councilwoman Michelle McLeod All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Cha irman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. November 2018 Collier County Tourist Development Council Page 2 Printed 11/20/2018 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. October 22, 2018 TDC Meeting Minutes 5. Presentations 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management B. Beach Park Facilities C. Tourism Division 7. New Business A. Recommendation to award Invitation to Bid No. 18-7489 “Ann Olesky Park Shoreline and Habitat Restoration” to Earth Tech Enterprises, Inc. in the amount of $539,905 for the Ann Olesky Erosion Control project, authorize the necessary budget amendment and make a finding that this expenditure promotes tourism. B. Recommendation to approve a professional services Work Order with APTIM Environmental and Infrastructure, Inc. for a not to exceed cost of $73,889.80 under Contract 15-5382 to support Collier County during the preparation of the Feasibility Study performed by the United States Army Corps of Engineers for the Collier County Hurricane and Storm damage Reduction (HSDR) project, approve all Budget Amendments and make a finding that this item promotes tourism (Project 80366). C. Recommendation to approve proposal dated October 12, 2018 from Humiston & Moore Engineers to update the 2018 Aerial Image Book and complete the Wiggins and Doctors Pass monitoring reports under Contract No. 15-6382, authorize the Chairman to execute the work order for a not to exceed amount of $15,898.25, and makes a finding that this expenditure promotes tourism. November 2018 Collier County Tourist Development Council Page 3 Printed 11/20/2018 D. Recommendation to approve the removal of dune plantings from the approved temporary construction language for the Marco Island Central Beach Regrade project and make a finding that this activity promotes Tourism. E. Recommendation to approve the acceptance of grant funding from Florida Sports Foundation in the amount of $20,600 to offset a portion of the operation expenses to host the 2018 Football University (FBU) National Championships in Collier County and make a finding that this action promotes tourism. F. Recommendation to approve Tourist Development Tax Promotion Funds to support eight upcoming January and February 2019 Sports Tourism Events up to $73,900 and make a finding that this expenditure promotes tourism. G. Recommendation to approve the submittal of a grant application and authorize the acceptance of grant funds awarded from Visit Florida in the amount of $22,500 for Collier County’s share of a Red Tide Tourism Recovery Regional Marketing Grant request and make a finding that this action promotes tourism. 8. Old Business 9. Council Member Discussion 10. Marketing Partner Reports A. Marketing Partner Reports 11. Tourism Staff Reports A. Tourism Staff Reports 12. Detailed Staff Reports A. Detailed Staff Reports 13. Next Scheduled Meeting 14. Adjournment November 26, 2018 2 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order – Commissioner Fiala Commissioner Fiala called the meeting to order at 9:00 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Agenda and Minutes A. Changes and Approval of Today’s Agenda Mr. Rios moved to approve the Agenda subject to the following changes: • Addition of Item 5.A – Marco Island Historical Society • Addition of Item 8.A – Short Term Rental Discussion Second by Miller. Carried unanimously 9 – 0. B. Approval of prior TDC Meeting Minutes 1. Regular Meeting October 22, 2018 Mr. Rios moved to approve the minutes of the October 22, 2018 meeting as presented. Second by Ms. Becker. Carried unanimously 9 – 0. 5. Presentations/Public Comment - (3 minutes each) A. Marco Island Historical Society Patricia Rutledge, Executive Director, Marco Island Historical Society reported that the Key Marco Cat Exhibit will be returning to the Marco Island Historical Museum and be on display from December of 2018 thru April of 2021. She also noted that the other elements in addition to the Cat have been added, and roadway banners have been commissioned for display along Collier Blvd. on the south side of the Jolly Bridge. She thanked the Council for their past support of the organization and the official opening of the Exhibit to be held on January 26, 2019. 6. Consent Agenda All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s) will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management None B. Beach Park Facilities None C. Tourism Division None 7. New Business November 26, 2018 3 A. Recommendation to Award Invitation to Bid No. 18-7489 “Ann Olesky Park Shoreline and Habitat Restoration” to Earth Tech Enterprises, Inc. in the amount of $539,905 for the Ann Olesky Erosion Control project, authorize the necessary budget amendment and make a finding that this expenditure promotes tourism. Ms. Kirby presented the above referenced Executive Summary noting that the project involves shoreline stabilization and habitat restoration and the Florida Fish and Wildlife Conservation Commission is participating in funding the habitat restoration segment of the project in the amount of $138,000. During Council discussion, the following was noted: • Studies, including a 3rd party review was conducted to support the proposed project. • The original cost estimate of the project increased due to a change in the design. • The existing fill on site could not be utilized due to the content of the material and the work required for the installation of riprap and other previously unanticipated stabilization measures. Ms. Becker moved to recommend the Board of County Commissioners award Invitation to Bid No. 18-7489 “Ann Olesky Park Shoreline and Habitat Restoration” to Earth Tech Enterprises, Inc. in the amount of $539,905 for the Ann Olesky Erosion Control project, authorize the necessary budget amendment and finds the expenditure promotes tourism. Second by Mr. Rios. Carried unanimously 9 – 0. B. Recommendation to approve a professional services Work Order with APTIM Environmental and Infrastructure, Inc. for a not to exceed cost of $73,889.80 under Contract #15-5382 to support Collier County during the preparation of the Feasibility Study performed by the United States Army Corps of Engineers for the Collier County Hurricane and Storm damage Reduction (HSDR) project, approve all Budget Amendments and make a finding that this item promotes tourism (Project #80366). Mr. McAlpin presented the above referenced Executive Summary noting: • That the request is supporting the County’s participation in the study being conducted by the US Army Corps of Engineers (USACE) for shoreline stabilization of the County beaches. • That the study is funded by a $3M USACE grant with the goal of the County executing a 50 year contract for beach renourishment work through the Agency. • That a conceptual plan will be developed by the Agency over the next year followed by a final plan anticipated to be completed in the following 2 years. • That the 3 year endeavor is independent of the County’s beach resiliency study which will be delayed until this plan is completed. • The proposal is for the County to compile and provide data to the Agency facilitating the plan development. During Council discussion, the following was noted: • That the impacts of potential sea level rise will be incorporated into the study. • That the Agency will also be responsible for permitting the projects associated with the plan which would be funded by a cost share agreement with the County (i.e. 60 - 70 percent Federal, 30 - 40 percent County). • That the County’s consultant will work with staff to assemble the information. That staff be the conduit to the Agency for the provision of any information, helping to accelerate the development of the plan and ensure that the product is the most beneficial for the County. November 26, 2018 4 Mr. Rios moved to recommend the Board of County Commissioners approve a professional services Work Order with APTIM Environmental and Infrastructure, Inc. for a not to exceed cost of $73,889.80 under Contract #15-5382 to support Collier County during the preparation of the Feasibility Study performed by the United States Army Corps of Engineers for the Collier County Hurricane and Storm damage Reduction (HSDR) project, approve all Budget Amendments and finds the expenditure promotes tourism. Second by Ms. McLeod.. Carried unanimously 9 – 0. C. Recommendation to approve proposal dated October 12, 2018, from Humiston & Moore Engineers to update the 2018 Aerial Image Book and complete the Wiggins and Doctors Pass monitoring reports under Contract No. 15-6382, authorize the Chairman to execute the work order for a not to exceed amount of $15,898.25, and makes a finding that this expenditure promotes tourism. November 2018 Collier County Tourist Development Council Page 3 Printed 11/20/2018. Mr. McAlpin presented the above referenced Executive Summary noting that the update to the Image Book will be included in the County’s 2019 monitoring report and the update is necessary as a result of Hurricane Irma changes to the areas. Mr. Rios moved to recommend the Board of County Commissioners to approve proposal dated October 12, 2018 from Humiston & Moore Engineers to update the 2018 Aerial Image Book and complete the Wiggins and Doctors Pass monitoring reports under Contract No. 15-6382, authorize the Chairman to execute the work order for a not to exceed amount of $15,898.25, and finds the expenditure promotes tourism. Second by Mr. Sullivan. Carried unanimously 9 – 0. D. Recommendation to approve the removal of dune plantings from the approved temporary construction language for the Marco Island Central Beach Regrade project and make a finding that this activity promotes Tourism. Mr. McAlpin presented the above referenced Executive Summary noting: • That the County is re-grading a portion of the Marco Island beaches to eliminate the ponding of stormwater on the areas. • In certain areas, the private lands go beyond the Erosion Control Line for 6 condominiums and the Marco Island Civic Association Beaches. • The County needs temporary construction easements from these parties to renourish the areas between the beach and dunes to ensure a cohesive renourishment project and eliminate the potential for swales between the areas. • Generally, the work includes planting in the dune areas however, concern has been expressed by the owners the plantings will obscure the view of the Gulf. • County Staff is recommending that the dune planting portion of the project be eliminated from the requirements of the temporary construction easement. • Any owner who chooses not to provide the temporary easement will not be eligible for renourishment of their property. • The item was presented to the Marco Island City Council who was in favor of the concept. The following was noted during Council discussion: • Mr. McAlpin will coordinate with Commissioner Fiala to develop a press release for the Coastal Breeze project. • It may be beneficial to reach out to the Marco Island City Council given there was a recent election and change of membership. • Commissioner Fiala will be convening a Town Hall meeting on Marco Island in February and will coordinate with staff on attending to answer any questions on the project. November 26, 2018 5 Mr. Rios moved to recommend the Board of County Commissioners approve the removal of dune plantings from the approved temporary construction language for the Marco Island Central Beach Regrade project and finds the expenditure promotes tourism. Second by Mr. Miller. Carried unanimously 9 – 0. E. Recommendation to approve the acceptance of grant funding from Florida Sports Foundation in the amount of $20,600 to offset a portion of the operation expenses to host the 2018 Football University (FBU) National Championships in Collier County and make a finding that this action promotes tourism. Mr. Caum presented the above referenced Executive Summary noting the Council has committed a total of $512,000 to the event, and that the funds requested today are to be utilized to offset operating expenses such as field rentals. Mr. Becker moved to recommend the Board of County Commissioners approve the acceptance of grant funding from Florida Sports Foundation in the amount of $20,600 to offset a portion of the operation expenses to host the 2018 Football University (FBU) National Championships in Collier County and finds the expenditure promotes tourism. Second by Ms. Kerns. Carried unanimously 9 – 0. F. Recommendation to approve Tourist Development Tax Promotion Funds to support eight upcoming January and February 2019 Sports Tourism Events up to $73,900 and make a finding that this expenditure promotes tourism. Mr. Caum presented the above referenced Executive Summary requesting grand funds for the following events: Dimitri Cup 1st Weekend - Boys and girls soccer event held on January 12-14, 2019 - $10,500. Dimitri Cup 2nd Weekend - Boys and girls soccer event held on January 19 - 20, 2019 - $22,500. Dimitri Cup 3rd Weekend - Boys and girls soccer event held on January 26-27, 2019 - $7,500. Dimitri Cup 4th Weekend - Boys and girls soccer event held on February 2-3, 2019 - $7,500. Men’s Transition Tour - Tennis event held on January 11-20, 2019 - $3,750. National Junior USTA L3 - Juniors single & doubles tennis event held on January 26-28, 2019 - $3,750. West Coast Super Senior Grand Prix - Tennis event held on January 21-27, 2019 - $2,300. Winter Classic Pickleball Tournament - Held on January 25-27, 2019 - $4,950. The following was noted during discussions: • Staff monitors the events to ensure that sufficient rooms are booked in Collier County and the promoter only receives funding for those rooms filled in the County. • If it is determined an event is not cost effective for meeting the goal of booking room nights in area hotels, the event may not be renewed for the following year. Mr. Rios moved to recommend the Board of County Commissioners approve Tourist Development Tax Promotion Funds to support eight upcoming January and February 2019 Sports Tourism Events up to $73,900 and finds the expenditure promotes tourism. Second by Mr. Miller. Carried unanimously 9 – 0. G. Recommendation to approve the submittal of a grant application and authorize the acceptance of grant funds awarded from Visit Florida in the amount of $22,500 for Collier County’s share November 26, 2018 6 of a Red Tide Tourism Recovery Regional Marketing Grant request and make a finding that this action promotes tourism. Mr. Wert presented the above referenced Executive Summary noting that the Google Ads campaign is a regional activity involving several jurisdictions who suffered loss of business as result of the recent Red Tide outbreak. Staff has implemented other marketing campaigns specific to Collier County now that the outbreak has subsided. Ms. Kerns moved to recommend the Board of County Commissioners approve the submittal of a grant application and authorize the acceptance of grant funds awarded from Visit Florida in the amount of $22,500 for Collier County’s share of a Red Tide Tourism Recovery Regional Marketing Grant request and finds the expenditure promotes tourism. Second by Mr. Rios. Carried unanimously 9 – 0. Old Business A. Short Term Rental Discussion Staff queried if the Council wished to request that the Board of County Commissioners consider developing standards to regulate short-term vacation rentals of private properties. Measures may possibly include enforcing the existing requirement prohibiting rental terms of 6 months or less in most residential districts and/or developing regulations for the activity such as safety standards similar to those provided in commercial establishments. Flagler County does have a model ordinance which does address the activity which could be utilized as a basis for the regulations. The Council noted: • Concern that the private property is violating County standards and may have an unfair competitive advantage given the lack of safety features required for transient lodgers. • Prohibiting the activity may not be beneficial as those who legally register their facilities pay the tourist tax and generate approximately 33 percent of the overall revenue. • Regulating the activity is difficult and given the premises are single family homes. • Homeowner and Condominium Association documents already address the issue and the enforcement could be left to those parties. • The activity may not be prohibited under Florida Statute, but standards can be adopted to regulate the activity. • Some use the rental activity as a pathway to Florida residency and concern on eliminating this type of use of the property could be over restrictive. Mr. Sullivan moved for the Tourist Development Council to request the Board of County Commissioners (BCC) to direct Staff to conduct a comprehensive research and provide recommendations to the BCC on regulations pertaining to short-term vacation rentals of private properties in the County. Said research to include an analysis on the Return on Investment of vacation rentals in the County. Second by Ms. Kerns. Motion carried 8 “yes” – 1 “no.” Mr. Rios voted “no.” Mr. Rios expressed concern on the practically or regulating the activity. 9. Council Member Discussion Ms. Kerns noted that it may be beneficial to request a member of the Coastal Advisory Committee to attend the meetings given the recent concerns over Red Tide and blue green algae outbreaks – Mr. McAlpin reported the CAC is considering a change in their Ordinance for the ability to address coastal water quality issues and he will provide an update at a future meeting. November 26, 2018 7 Ms. Becker requested an update on the Beach Trolley - Staff noted promotions for the free CAT transportation service are underway and an update on participation can be provided at a future meeting. Mr. Sullivan reported that Naples High School Football Team is in the Class 6A Semifinals. Commissioner Taylor wanted to ensure that the County is adequately promoting the Swamp Buggy Events as a unique activity in the area – Staff reported the County does participate in promoting the event and will provide an update on the measures undertaken at a future meeting. 10. Marketing Partner Reports These reports (Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing, Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website Activity, Digital & Social Media- Paradise Advertising, Book Direct, County Museums County Museums) are provided to TDC members on the digital link above to the County website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. A. Research Data Services – Dr. Walter Klages Klages Research & Research Data Services, Inc. - Research Report B. Paradise Advertising –Nicole Delaney Paradise Advertising and Marketing, Inc – Marketing Report C. Lou Hammond Group - Jonell Modys “Lou Hammond Group and CVB PR Team Public Relations Report” D. Collier County Tourist Tax Collections – Jack Wert “Collier County Tax Collector Tourist Tax Collections” E. Miles Partners – Website Activity – Buzzy Ford “Web Site Analytics” F. Digital & Social Media- Paradise Advertising and Zebra Brazil “Brazil Social Media Marketing” G. Atilus – Search Engine Optimization “Digital/Social Media Marketing” 11.Tourism Staff Reports These activity reports (Tourism Staff Reports - Director, Group Sales, Leisure & Travel Trade Sales, Special Markets, Sports Marketing, Public Relations & Communications, Film Office, International Representatives, Visitor Centers)are provided to TDC members on a digital link to the County website and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. A. Director B. Group Sales C. Leisure and Travel Trade Sales D. Sports Marketing November 26, 2018 8 E. Public Relations & Communications F. Film Office G. International Representatives H. Visitor Centers I. County Museums 12. Detailed Staff Reports A. Detailed Staff Reports Submitted 13. Next Scheduled Meeting Date/Location – January 28, 2019 - 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the Chair at 11:02 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL _________________________________ Commissioner Donna Fiala, Chairman These minutes approved by the Board/Committee on ___________________________________________ as presented _____________ or as amended _____________.