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TDC Agenda 11/26/2018COLLIER COUNTY Tourist Development Council AGENDA November 26, 2018 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Donna Fiala, Chair Susan Becker, Vice-Chair Dan Sullivan Nancy Kerns Clark Hill Robert Miller Edward (Ski) Olesky Councilor Victor Rios Councilwoman Michelle McLeod All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Cha irman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. November 2018 Collier County Tourist Development Council Page 2 Printed 11/20/2018 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. October 22, 2018 TDC Meeting Minutes 5. Presentations 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management B. Beach Park Facilities C. Tourism Division 7. New Business A. Recommendation to award Invitation to Bid No. 18-7489 “Ann Olesky Park Shoreline and Habitat Restoration” to Earth Tech Enterprises, Inc. in the amount of $539,905 for the Ann Olesky Erosion Control project, authorize the necessary budget amendment and make a finding that this expenditure promotes tourism. B. Recommendation to approve a professional services Work Order with APTIM Environmental and Infrastructure, Inc. for a not to exceed cost of $73,889.80 under Contract 15-5382 to support Collier County during the preparation of the Feasibility Study performed by the United States Army Corps of Engineers for the Collier County Hurricane and Storm damage Reduction (HSDR) project, approve all Budget Amendments and make a finding that this item promotes tourism (Project 80366). C. Recommendation to approve proposal dated October 12, 2018 from Humiston & Moore Engineers to update the 2018 Aerial Image Book and complete the Wiggins and Doctors Pass monitoring reports under Contract No. 15-6382, authorize the Chairman to execute the work order for a not to exceed amount of $15,898.25, and makes a finding that this expenditure promotes tourism. November 2018 Collier County Tourist Development Council Page 3 Printed 11/20/2018 D. Recommendation to approve the removal of dune plantings from the approved temporary construction language for the Marco Island Central Beach Regrade project and make a finding that this activity promotes Tourism. E. Recommendation to approve the acceptance of grant funding from Florida Sports Foundation in the amount of $20,600 to offset a portion of the operation expenses to host the 2018 Football University (FBU) National Championships in Collier County and make a finding that this action promotes tourism. F. Recommendation to approve Tourist Development Tax Promotion Funds to support eight upcoming January and February 2019 Sports Tourism Events up to $73,900 and make a finding that this expenditure promotes tourism. G. Recommendation to approve the submittal of a grant application and authorize the acceptance of grant funds awarded from Visit Florida in the amount of $22,500 for Collier County’s share of a Red Tide Tourism Recovery Regional Marketing Grant request and make a finding that this action promotes tourism. 8. Old Business 9. Council Member Discussion 10. Marketing Partner Reports A. Marketing Partner Reports 11. Tourism Staff Reports A. Tourism Staff Reports 12. Detailed Staff Reports A. Detailed Staff Reports 13. Next Scheduled Meeting 14. Adjournment 11/26/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.B.1 Item Summary: October 22, 2018 TDC Meeting Minutes Meeting Date: 11/26/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 11/19/2018 12:03 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 11/19/2018 12:03 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 11/19/2018 12:03 PM Tourism Jack Wert Director Completed 11/19/2018 12:09 PM County Manager's Office Sean Callahan Executive Director Completed 11/19/2018 8:17 PM County Attorney's Office Colleen Greene Attorney Review Completed 11/20/2018 9:13 AM Tourist Development Council Jack Wert Meeting Pending 11/26/2018 9:00 AM 4.B.1 Packet Pg. 4 October 22, 2018 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, October 22, 2018 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building “F” of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Donna Fiala Vice Chairman: Susan Becker Victor Rios Clark Hill Robert Miller (Excused) Ed (Ski) Olesky Dan Sullivan Michelle McLeod Nancy Kerns (Excused) ALSO PRESENT: Jack Wert, Tourism Director Ed Caum, Tourism Deputy Director, Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator 4.B.1.a Packet Pg. 5 Attachment: October 22 TDC (7387 : October 22, 2018 TDC Meeting Minutes) October 22, 2018 2 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order – Commissioner Fiala Commissioner Fiala called the meeting to order at 9:00 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Agenda and Minutes A. Changes and Approval of Today’s Agenda Mr. Rios moved to approve the Agenda. Second by Mr. Hill. Carried unanimously 7 – 0. B. Approval of prior TDC Meeting Minutes 1. Regular Meeting September 24, 2018 Ms. Becker moved to approve the minutes of the September 24, 2018 meeting as presented. Second by Mr. Olesky. Carried unanimously 7 – 0. 5. Presentations/Public Comment - (3 minutes each) A. Ecotourism Presentation Twyla Leigh, IFAS (Institute of Food and Agriculture Sciences) County Extension Director, provided an update on a study that was recently completed. Investigating the state of Ecotourism and Agritourism in the County. She presented the PowerPoint “Collier County Ecotourism & Agritourism Study” highlighting: • That the study consisted of meeting with 3 groups; Agritourism/Land based Ecotoursim, Coastal Ecotourism and Traditional Tourism stakeholders. • These three questions were investigated: • Is there a demand for County Extension Office to assist with Agritourism and Ecotourism in Collier County? • What educational topics could the County Extension Office offer that the Agritourism and Ecotourism providers would participate in? • How else can the County Extension Office assist the Agritourism and Ecotourism development in Collier County? • All participants believe there is a demand for the tourism niche, and that the County Extension Office can assist in being a leader in education and collaboration efforts. • They found that Agritourism and ecotourism participants have different educational needs. Agritourism has a smaller population and farmers are already involved in tourism while Ecotourism is a newer initiative in the County and participants look to topics to help get started. • One key is developing partnerships and sharing information to aid different tour operators offering packages for multi-day experiences. • One benefit may be an Ecotourism Council to aid in the endeavor which includes the use of social media, smart phones, and updating/providing more resources on the 4.B.1.a Packet Pg. 6 Attachment: October 22 TDC (7387 : October 22, 2018 TDC Meeting Minutes) October 22, 2018 3 Extension and County websites on tourism fairs, events, service training, website search ability, etc. • Future endeavors include identifying the desired results and measures of success by engaging a UF/IFAS ecotourism agent, collaboration, marketing and education. During Council discussion, the following was also noted: • Coastal ecotourism is more readily known however, there are land based opportunities currently available through the Conservancy of Southwest Florida, Corkscrew Sanctuary, Everglades walking tours, the Great Florida Birding Trail, Conservation Collier Preserves, etc. which need to maximize their usage with additional promotions. • The concept would be for the County to assist in marketing services while IFAS provides an educational component. • It would be beneficial to determine a point person in the County, including a potential dedicated staff person to assist in the endeavor. 6. Consent Agenda All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s) will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management None B. Beach Park Facilities None C. Tourism Division None 7. New Business A. Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming Sports Tourism Events in December 2018 and January 2019 for up to $29,250 and make a finding that these expenditures promote tourism. Mr. Caum presented the above referenced Executive Summary noting the funding request is for the Florida State Pickleball Championships from December 7-9, 2018 at East Naples Community Park ($6,750.00); Gatorade College Showcase from December 8-9, 2018, a soccer event at North Collier Regional Park ($9,300.00); Gulfcoast Holiday Hoopfest from December 27-30, 2018 at Golden Gate High School ($7,200.00) and the Nike XPO Prospect Camp from January 5-6, 2019, a girls lacrosse event at North Collier Regional Park ($6,000.00). During Council discussions, the following was noted: • That the two part time employees hired to assist during events has helped to reduce overtime costs. • The new turf fields at North Collier Regional Park are anticipated to be completed by the 4.B.1.a Packet Pg. 7 Attachment: October 22 TDC (7387 : October 22, 2018 TDC Meeting Minutes) October 22, 2018 4 end of the month. • Staff should include the gender of the participants in future summaries for the events. Ms. Becker moved to recommend the Board of County Commissioners approve the use Tourist Development Tax Promotion Funds to support the upcoming Sports Tourism Events in December 2018 and January 2019 for up to $29,250 and finds these expenditures promote tourism. Second by Mr. Hill. Carried unanimously 7 – 0. B. Recommendation to Award Invitation to Negotiate (ITN) No. 18-7404 - “Collier County Sports Complex Marketing and Support” to Sports Fields, Inc., in the initial not to exceed amount of $50,000, for marketing and related consulting services for the amateur sports complex, authorize the Chairman to execute the agreement, and make a finding that this expenditure promotes tourism. Mr. Caum presented the above referenced Executive Summary noting: • That the Sports Fields Inc.’s staff will perform tasks within the agreed upon scope and will be present in all future planning for the facility. • Initial Phase I fee under this contract is for an amount that will not exceed a total of $50,000 and no longer than 120 days in length. • During Phase I, the consultant will assist the County Delivery Team (staff, consultants, engineers, architects, and senior management) in developing the project concept and design details. • Prior to entering Phase II, the consultant will develop a business plan for the project that will define roles and responsibilities of the consultant, provide economic analysis of area impacts, and include recommendations to manage and maximize revenues. • Using the information gathered and presented through Phase I deliverables, the County will negotiate an agreement for the operation, advertising, and marketing of the complex. • Any returns on investment for the activity will be realized over the long term, as work involves consulting at this point in time to ensure the County develops a marketable product. Mr. Rios expressed concern on the structure of the proposal. Mr. Sullivan moved to recommend the Board of County Commissioners approve award Invitation to Negotiate (ITN) No. 18-7404 - “Collier County Sports Complex Marketing and Support” to Sports Fields, Inc., in the initial not to exceed amount of $50,000, for marketing and related consulting services for the amateur sports complex, authorize the Chairman to execute the agreement, and finds these expenditures promote tourism. Second by Mr. Hill. Staff noted the concept is to engage a company who can provide services for both areas of the current and future scope of work. The agreement can’t be amended to provide for the consulting work only due to the County process utilized in securing the proposed contract. Motion carried 6 “yes” - 1 “no.” Mr. Rios voted “no.” 8. Old Business 4.B.1.a Packet Pg. 8 Attachment: October 22 TDC (7387 : October 22, 2018 TDC Meeting Minutes) October 22, 2018 5 A. Tourist Development Tax Funds FY 18 Third Quarter Financial Review Mr. Wert presented the Executive Summary “Tourist Development Tax Funds FY 18 Third Quarter Financial Review” for informational purposes. He noted: • That expenditures and revenues are on track with the adopted budget. • Overall, there is a 2 percent +/- year over year increase in the tourist tax rate when factoring in the change in rates approved last year. • The single family home and condominium rentals report on either a monthly or quarterly basis. • The Board of County Commissioners should review the requirements for short term rentals in residentially zoned areas. Mr. Rios moved to accept the Report. Second by Mr. Hill. Carried unanimously 7 – 0. B. Hunden Strategic Partners FY 18 Annual Report October 2018 Collier County Tourist Development Council Page 3 Printed 10/18/2018 Mr. Wert presented the “Hunden Strategic Partners FY 18 Annual Report” for informational purposes. C. Water Quality Issues Survey Results Mr. Wert presented the “Water Quality Issues Survey Results” for informational purposes. He noted: • That the survey was disseminated to the service industry and queried on how businesses have been impacted by the recent red tide outbreaks and included an area to provide written comments. • The BCC did approve the expenditure of $250,000 of emergency advertising funds for the County to address the issue in the advertising and public relations arena. • The plan will be launched when staff is confident the red tide outbreaks have subsided. • Grants for promotions were also approved by Visit Florida for 5 Counties, with Collier County receiving approximately $22,500 to assist in Google search programs for red tide information. The Council recommended the promotions be leveraged with ongoing events such as golf/ pickleball tournaments, etc. (i.e. putting on the beach, pickleball on the beach). 9. Council Member Discussion Ms. McLeod reported that the City of Naples enforces short-term rentals via fines of up to $500 per day. She queried on the status of the pedestrian connectivity between Freedom Park and the Gordon River Greenway – Mr. Wert noted the idea is still under consideration and a Task Force may be convened to review the concept. Mr. Sullivan reported Liz Sanders is the new Sports Council President. 10. Marketing Partner Reports The following reports are provided to TDC members via a digital link to the County website: (Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing, Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website Activity, Digital & Social Media- Paradise Advertising, Book Direct, County 4.B.1.a Packet Pg. 9 Attachment: October 22 TDC (7387 : October 22, 2018 TDC Meeting Minutes) October 22, 2018 6 Museums County Museums). The Research Data Services Report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. A. Research Data Services – Dr. Walter Klages Klages Research & Research Data Services, Inc. - Research Report B. Paradise Advertising –Nicole Delaney Paradise Advertising and Marketing, Inc – Marketing Report C. Lou Hammond Group - Jonell Modys “Lou Hammond Group and CVB PR Team Public Relations Report” D. Collier County Tourist Tax Collections – Jack Wert “Collier County Tax Collector Tourist Tax Collections” E. Miles Partners – Website Activity “Web Site Analytics” F. Digital & Social Media- Paradise Advertising and Zebra Brazil “Brazil Social Media Marketing” G. Atilus – Search Engine Optimization “Digital/Social Media Marketing” 11. Tourism Staff Reports These activity reports (Tourism Staff Reports - Director, Group Sales, Leisure & Travel Trade Sales, Special Markets, Sports Marketing, Public Relations & Communications, Film Office, International Representatives, Visitor Centers)are provided to TDC members on a digital link to the County website and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. A. Director B. Group Sales C. Leisure and Travel Trade Sales D. Sports Marketing E. Public Relations & Communications F. Film Office G. International Representatives H. Visitor Centers 4.B.1.a Packet Pg. 10 Attachment: October 22 TDC (7387 : October 22, 2018 TDC Meeting Minutes) October 22, 2018 7 I. County Museums 12. Detailed Staff Reports A. Detailed Staff Reports Submitted 13. Next Scheduled Meeting Date/Location – November 26, 2018– 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 Mr. Wert reported the December meeting will be cancelled. There being no further business for the good of the County, the meeting was adjourned by order of the chair at 12:01 P.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL _________________________________ Chairman, Commissioner Donna Fiala These minutes approved by the Board/Committee on _________________ as presented________ or as amended ___________. 4.B.1.a Packet Pg. 11 Attachment: October 22 TDC (7387 : October 22, 2018 TDC Meeting Minutes) 11/26/2018 EXECUTIVE SUMMARY Recommendation to award Invitation to Bid No. 18-7489 “Ann Olesky Park Shoreline and Habitat Restoration” to Earth Tech Enterprises, Inc. in the amount of $539,905 for the Ann Olesky Erosion Control project, authorize the necessary budget amendment and make a finding that this expenditure promotes tourism. OBJECTIVE: To rebuild the eroding shoreline, provide erosion armoring, and include habitat enhancements along the shoreline of Ann Olesky Park at Lake Trafford in Immokalee. CONSIDERATIONS: There has been a significant loss of shoreline erosion at Ann Olesky Park due to the combination of wave action and storm-water runoff. The approximate 400-foot shoreline has experienced severe erosion which not only has caused a loss of park area but has caused environmental impacts such as increasing water turbidity and reducing fish populations near the park. In addition, the sediment buildup at the boat ramp requires constant maintenance to remain safety and operational. The Florida Fish and Wildlife Conservation Commission (FWCC) has joined with the County’s shoreline stabilization project to include lake bottom enhancement plantings and fish attractors. The FWCC will contribute $138,000 to the project for FWCC’s work scope and will reimburse the Tourist Development Council for costs of Habitat Restoration through the “Memorandum of Understanding (MOU) between the Florida Fish and Wildlife Commission and Collier County for Ann Olesky Park Shoreline and Habitat Enhancements project,” approved by the Board of County Commissioners at the July 10, 2018 meeting. The funding for this project was approved by the Coastal Advisory Committee (CAC) and the Tourist Development Council (TDC). At the May 12, 2018 CAC meeting, the staff’s recommendation was approved by a 5 to 2 vote for the Lake Trafford Shoreline Stabilization project, with $260,000 appropriated for the Ann Olesky project. On May 29, 2018 the Tourist Development Council approved the grant application for $260,000 for Ann Olesky Park Shoreline Stabilization, with a 7-1 vote. On September 21, 2018, the Procurement Services Division released notices of Invitation to Bid No. 18- 7489, “Ann Olesky Park Shoreline and Habitat Restoration,” to 15,588 vendors. Vendors downloaded One-hundred twenty-eight bid packages and on November 1, 2018, the County received four bid responses, as summarized below and detailed on the attached Bid Tabulation. Contractor City County ST Slope Stabilization (County Portion) + Allowance Habitat Restoration (FWCC Portion) Base Bid Total Responsive /Responsible Earth Tech Enterprises, Inc. Fort Myers Lee FL $446,750 $93,155 $539,905 Yes/Yes Quality Enterprises USA, Inc. Naples Collier FL $555,600 $92,400 $648,000 Yes/Yes Pac Comm Inc. Miami Miami- Dade FL $607,561 $92,000 $699,561 Yes/Yes Marine Contracting Group Punta Gorda Charlotte FL $729,000 $140,000 $869,000 Yes/Yes 7.A Packet Pg. 12 11/26/2018 Staff reviewed the bids received. Staff determined that Earth Tech Enterprises, Inc is the lowest responsive and responsible bidder. All bids exceeded the Engineer’s Estimate, however it is noted the three lowest bidders are within approximately 10% of the average sum of these categories. Staff therefore recommends that the contract be awarded to Earth Tech Enterprises, the lowest responsible and responsive bidder, for a total contract amount of $539,905. The engineers estimate is $303,300 and the lowest qualified base bid is $539,905. The difference in the contractors bid from that of the engineer’s estimate could be attributed to the following: limited amount of qualified contractors who bid the project, busy construction market impacting pricing, the difference in the required labor or means and methods for installing the shoreline armoring and riprap than estimated, and the cost associated with managing the lake water for the installation of armoring and rip rap. It is notable that the three lowest bidders are within approximately 10% of the average sum of these categories. Lake Trafford is the only public fishing pier to the largest freshwater lake south of Lake Okeechobee. The habitat enhancement will include fish attractors around the perimeter of the fishing pier. In addition, the slope stabilization component will protect water quality and rectify the erosion issue along the park and the boat ramp. FISCAL IMPACT: The original project budget approved $260,000 in tourist development taxes. After accounting for archaeological services of $12,600, required by the State during construction, approximately $247,400 is available to fund construction. An additional $292,505 is needed to fund the construction contract award. The Habitat Restoration cost of $93,155 will be reimbursed by FWC through the MOU and will be returned to TDC reserves at the end of the project. A budget amendment prov iding an additional $292,505 is recommended to move forward with the proposed shoreline stabilization and habitat enhancement project. GROWTH MANAGEMENT IMPACT: None. ADVISORY COMMITTEE: The Coastal Advisory Committee (CAC) will review this item at the December 13, 2018 meeting for an After the Fact approval. This item will be reviewed by the CAC prior to review by the BCC. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To award Invitation to Bid No. 18-7489 “Ann Olesky Park Shoreline and Habitat Restoration” to Earth Tech Enterprises, Inc. in the amount of $539,905 for the Ann Olesky Erosion Control project, authorize the necessary budget amendment and make a finding that this expenditure promotes tourism. Prepared by: Felicia Kirby, Associate Project Manager, Facilities Management Division ATTACHMENT(S) 1. 18-7489 Bid Tabulation R3B (XLSX) 2. 18-7489 - ELORA (PDF) 3. 18-7489 NORA-executed (PDF) 4. 18010 - MOU - FWC Collier County 5-15-18 (PDF) 7.A Packet Pg. 13 11/26/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.A Doc ID: 7382 Item Summary: Recommendation to award Invitation to Bid No. 18-7489 “Ann Olesky Park Shoreline and Habitat Restoration” to Earth Tech Enterprises, Inc. in the amount of $539,905 for the Ann Olesky Erosion Control project, authorize the necessary budget amendment and make a finding that this expenditure promotes tourism. Meeting Date: 11/26/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 11/19/2018 10:56 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 11/19/2018 10:56 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 11/19/2018 10:56 AM Tourism Jack Wert Director Completed 11/19/2018 12:05 PM County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 11/19/2018 8:22 PM County Manager's Office Sean Callahan Executive Director Completed 11/19/2018 8:11 PM County Attorney's Office Colleen Greene Attorney Review Completed 11/20/2018 9:12 AM Tourist Development Council Jack Wert Meeting Pending 11/26/2018 9:00 AM 7.A Packet Pg. 14 Project No:18-7498 Strategist:Jim Flanagan No. of Notices:15,588 Project Title:Ann Olesky Park Shoreline and Habitat Enhancement Project Manager:Felicia Kirby No. of Downloads:128 Bid Date:11/01/18 No. of Bids Rec'd:4 BID TABULATION ADDENDUM #2 BIDDER:Earth Tech Enterprises, Inc Quality Enterprises USA, Inc Pac Comm, Inc Marine Contracting Group Engineer's Estimate DESCRIPTION UNIT LABEL QUANTITY TOTAL TOTAL TOTAL TOTAL TOTAL SLOPE STABILIZATION Mobilization/Demobilization/Project Banner LS 1 $25,000 $139,250 $107,519 $40,000 $14,300 Maintenance of Traffic/Site Safety LS 1 $4,000 $9,400 $2,412 $25,000 $2,750 Record Survey/Record Drawings LS 1 $10,000 $14,850 $14,160 $15,000 $8,250 Stormwater Management LS 1 $26,500 $19,100 $39,283 $10,000 $16,500 Clearing LS 1 $17,500 $26,000 $55,290 $25,000 $9,350 Imported Fill Material LS 1 $40,000 $71,000 $62,597 $50,000 $13,200 Flex Mat and Filter Fabric LS 1 $140,000 $151,000 $127,387 $208,600 $88,000 Riprap at Slope Toe LS 1 $143,750 $51,500 $123,836 $230,400 $33,000 Sod Installation LS 1 $9,000 $22,500 $21,513 $50,000 $4,400 Turf Reinforcement Mat LS 1 $6,000 $26,000 $28,564 $50,000 $7,150 Subtotal - Slope Stabilization:$421,750 $530,600 $582,561 $704,000 $196,900 HABITAT RESTORATION Planted Fragrant Water Lily LS 1 $21,500 $11,900 $16,038 $20,000 $45,100 Eelgrass Mats and Enclosures LS 1 $23,878 $46,000 $46,816 $45,000 $25,300 Gravel Beds LS 1 $47,777 $34,500 $29,146 $75,000 $11,000 Subtotal - Habitat Restoration $93,155 $92,400 $92,000 $140,000 $81,400 OWNER'S ALLOWANCE $25,000 $25,000 $25,000 $25,000 $25,000 Total Base Bid - Slope Stabilization + Habitat Restoration + Owner's Allowance:$539,905 $648,000 $699,561 $869,000 $303,300 NOTE: Contractor shall be responsible to verify all quantities. Lump sum items shall include all items the contractor deems necessary for their bid. Opened By:Jim Flanagan Witnessed by:Barbara Lange 7.A.1 Packet Pg. 15 Attachment: 18-7489 Bid Tabulation R3B (7382 : Ann Olesky Park Shoreline Award) Project No:18-7498 Strategist:Jim Flanagan No. of Notices:15,588 Project Title:Ann Olesky Park Shoreline and Habitat Enhancement Project Manager:Felicia Kirby No. of Downloads:128 Bid Date:11/01/18 No. of Bids Rec'd:4 BID TABULATION ADDENDUM #2 BIDDER:Earth Tech Enterprises, Inc Quality Enterprises USA, Inc Pac Comm, Inc Marine Contracting Group Engineer's Estimate DESCRIPTION UNIT LABEL QUANTITY TOTAL TOTAL TOTAL TOTAL TOTAL Completed Bid Schedule Y Y Y Y Completed Bid Forms: (Solicitation pages 3-13) Y Y Y Y Bid Response Form (Form 1)Y Y Y Y Exhibit N - Contractors Key Personnel Assigned to the Project - (Form 2)Y Y Y Y Material Manufacturers (Form 3)Y Y Y Y List of Major Subcontractors (Form 4)Y Y Y Y Statement of Experience of Bidder (Form 5)Y Y Y Y Trench Safety Act Acknowledgement (Form 6)Y Y Y Y Bid Bond (Form 7)Y Y Y AIA Format Insurance and Bonding Requirements (Form 8)Y Y Y Y Conflict of Interest Affidavit (Form 9)Y Y Y Y Vendor Declaration Statement (Form 10)Y Y Y Y Immigration Affidavit Certification (Form 11)Y Y Y Y Vendor Substitute W -9 (Form 12)Y Y Y Y Bidders Checklist (Form 13)Y Y Y Y Y Copies of required information attached Company's E-Verify Profile Page or MOU Y Y Y Y Copy of Active Registration with Current FL Divisions of Corporations Y Y Y Y Copy of Active General Contractors License with Depart. of Business & Professional RegulationY Y Y Y Copy of Local Business Tax Receipt (Collier County)n/a Y n/a n/a Acknowledgement - Receipt of Addendum Addendum #1 Y Y Y Y Addendum #2 Y Y Y Y Strategist: Confirm validity w/FL Divisions of Corporations on-line Y Y Y Y Strategist: Confirm validity of GC License w/DPBR on-line Y Y Y Y Strategist: Confirm Insurance and Bonding Requirements Y Y Y Y Strategist: CONFIRM ALL BID DOCUMENTS COMPLETED AND SIGNED:Y Y Y Y Contractor's Office Location:Ft Myers Naples Miami Punta Gorda County:Lee Collier Miami-Dade Charlotte 7.A.1 Packet Pg. 16 Attachment: 18-7489 Bid Tabulation R3B (7382 : Ann Olesky Park Shoreline Award) K:\2013\130063.00.47 13-6164 Ann Olesky Erosion Control\011 Bidding Assistance\Recommendation of Award Letter.docx 6610 Willow Park Drive Suite 200 Naples, FL 34109 | (239) 597 -0575 | Fax (239) 597-0578 www.consult-rwa.com November 2, 2018 Ms. Felicia Kirby Associate Project Manager Facilities Management Division 3335 Tamiami Trail East, Suite 101 Naples, Florida 34112 Re: Invitation to Bid Number 18-7489 Ann Olesky Park Shoreline and Habitat Restoration Recommendation for Award Dear Ms. Kirby: We have received and reviewed the Bid Tabulation for the referenced project. The information provided to us included bids from four contractors that met the submittal deadline and were opened at the prescribed time and place as listed in the advertisement for bid. The bid submitted by Earth Tech Enterprises, Inc. at $539,905 is the apparent low bid. This low bid was greater than the engineer’s estimate of $303,300; the bulk of the difference is the categories of mobilization/demobization, import fill, flex mat/filter fabric and rip rap. These categories were bid $200,250 greater than the engineer’s estimate. It is notable that the three lowest bidders are within approximately 10% of the average sum of these categories. The difference in the contractors bid from that of the engineer’s estimate could be attributed to the following: limited amount of qualified contractors who bid the project, very busy construction market impacting pricing, the difference in the required labor or means and methods for the installation of the shoreline armoring and riprap for the project than estimated, and the cost associated with managing the lake water for the installation of the armoring and riprap. Eight references listed by Earth Tech Enterprises, Inc. in the bid documents were contacted to obtain information relative to the firm’s general performance with similar type projects. Four of the references responded and the consensus was a positive endorsement Earth Tech Enterprises, Inc. on the projects with similar scope and nature as the County’s project. The references indicated the contractor had experience in restoration projects with beach nourishment, shoreline erosion control, and installation of native vegetation in areas with pedestrian traffic, generally within schedule and budget. The references that responded also provided positive feedback on Earth Tech Enterprises. 7.A.2 Packet Pg. 17 Attachment: 18-7489 - ELORA (7382 : Ann Olesky Park Shoreline Award) K:\2013\130063.00.47 13-6164 Ann Olesky Erosion Control\011 Bidding Assistance\Recommendation of Award Letter.docx 6610 Willow Park Drive Suite 200 Naples, FL 34109 | (239) 597 -0575 | Fax (239) 597-0578 www.consult-rwa.com Based on the information listed above, I am recommending award of the contract to Earth Tech Enterprises, Inc. in the bid amount of $539,905. If you should have any questions, please contact me at (239)288-0075. Sincerely, RWA, Inc. Michael C. Pappas, P.E. Senior Project Manager 7.A.2 Packet Pg. 18 Attachment: 18-7489 - ELORA (7382 : Ann Olesky Park Shoreline Award) K:\2013\130063.00.47 13-6164 Ann Olesky Erosion Control\011 Bidding Assistance\Recommendation of Award Letter.docx 6610 Willow Park Drive Suite 200 Naples, FL 34109 | (239) 597 -0575 | Fax (239) 597-0578 www.consult-rwa.com Bidder Reference Inquiry Log Invitation to Bid Number: 18-7489 Title: Ann Olesky Park Shoreline and Habitat Restoration The following Earth Tech Enterprises Inc. references were contacted: 1) RWA Inc. left a voice mail message with the Director Dept of Natural Resources from the City of Naples Natural Resources listed as a reference contact. Earth Tech Enterprises worked with the City of Naples on the Oyster Reef Renovation which is under contract and is scheduled to be completed in March of 2019. 2) RWA Inc. left a voice mail message with the Public Works Project Manager of the City of Key West listed as a reference contact. Earth Tech Enterprises worked with the City of Key West on the Smathers Beach Nourishment project which is under project as of Nov. 2nd, 2018. 3) RWA Inc. contacted the Director of Public Works for the Town of Longboat Key listed as a reference contact. Earth Tech Enterprises worked with the Town of Longboat Key on the North End Interim Emergency Beach Nourishment project which was completed in September of 2018. Overall the Director of Public Works listed as a reference confirmed the project and had positive feedback. They were very satisfied with the results and overall work throughout construction of the nourishment project. The Director of Public Works also mentioned that the project was completed on time and within budget. 4) RWA Inc. contacted the Land Department Purchasing Director for Lennar Homes LLC listed as a reference contact. Earth Tech Enterprises worked with Lennar Homes LLC on the Regatta Landing – Ecosystem Restoration/Mitigation Project which was completed in September of 2018. The reference contacted provided positive feedback on the quality of work completed by Earth Tech Enterprises. 5) RWA Inc. left a voice mail message with the Project Manager for Lee County Department of Natural Resources listed as a reference contact. Earth Tech Enterprises worked with Lee County Department of Natural Resources in the Lakes Regional Park Littoral Zone Project which was completed in July of 2018. 6) RWA Inc. was unable to contact the Association Manager for Indies West Association listed as a reference contact with the phone number provided. Earth Tech Enterprises worked with Indies West Association on Hurricane Irma Rip-Rap Repairs project which was completed in June 2018. 7) Collier County Project Manager contacted the Coastal Zone Manager for Collier County listed as a reference contact. Earth Tech Enterprises worked with Collier County on the Doctors Pass South Jetty and Erosion Control Structures which was completed in May 2018. Overall the Costal Zone Manager listed as a reference had positive feedback. They confirmed the project and were satisfied with the results of the project. 8) RWA Inc. contacted Earth Tech Enterprises client reference David Liccardi, Senior Project Manager Public Works with the City of Bonita Springs. Reference indicated Earth Tech Enterprises did a good job on the projects and completed them on time. He additionally confirmed the contractor was responsive throughout the project. 7.A.2 Packet Pg. 19 Attachment: 18-7489 - ELORA (7382 : Ann Olesky Park Shoreline Award) 7.A.3Packet Pg. 20Attachment: 18-7489 NORA-executed (7382 : Ann Olesky Park Shoreline Award) 7.A.4 Packet Pg. 21 Attachment: 18010 - MOU - FWC Collier County 5-15-18 (7382 : Ann Olesky Park Shoreline Award) 7.A.4 Packet Pg. 22 Attachment: 18010 - MOU - FWC Collier County 5-15-18 (7382 : Ann Olesky Park Shoreline Award) 7.A.4 Packet Pg. 23 Attachment: 18010 - MOU - FWC Collier County 5-15-18 (7382 : Ann Olesky Park Shoreline Award) 7.A.4 Packet Pg. 24 Attachment: 18010 - MOU - FWC Collier County 5-15-18 (7382 : Ann Olesky Park Shoreline Award) 7.A.4 Packet Pg. 25 Attachment: 18010 - MOU - FWC Collier County 5-15-18 (7382 : Ann Olesky Park Shoreline Award) 7.A.4 Packet Pg. 26 Attachment: 18010 - MOU - FWC Collier County 5-15-18 (7382 : Ann Olesky Park Shoreline Award) 7.A.4 Packet Pg. 27 Attachment: 18010 - MOU - FWC Collier County 5-15-18 (7382 : Ann Olesky Park Shoreline Award) 7.A.4 Packet Pg. 28 Attachment: 18010 - MOU - FWC Collier County 5-15-18 (7382 : Ann Olesky Park Shoreline Award) 7.A.4 Packet Pg. 29 Attachment: 18010 - MOU - FWC Collier County 5-15-18 (7382 : Ann Olesky Park Shoreline Award) 7.A.4 Packet Pg. 30 Attachment: 18010 - MOU - FWC Collier County 5-15-18 (7382 : Ann Olesky Park Shoreline Award) 7.A.4 Packet Pg. 31 Attachment: 18010 - MOU - FWC Collier County 5-15-18 (7382 : Ann Olesky Park Shoreline Award) 7.A.4 Packet Pg. 32 Attachment: 18010 - MOU - FWC Collier County 5-15-18 (7382 : Ann Olesky Park Shoreline Award) 7.A.4 Packet Pg. 33 Attachment: 18010 - MOU - FWC Collier County 5-15-18 (7382 : Ann Olesky Park Shoreline Award) 7.A.4 Packet Pg. 34 Attachment: 18010 - MOU - FWC Collier County 5-15-18 (7382 : Ann Olesky Park Shoreline Award) 11/26/2018 EXECUTIVE SUMMARY Recommendation to approve a professional services Work Order with APTIM Environmental and Infrastructure, Inc. for a not to exceed cost of $73,889.80 under Contract 15-5382 to support Collier County during the preparation of the Feasibility Study performed by the United States Army Corps of Engineers for the Collier County Hurricane and Storm damage Reduction (HSDR) project, approve all Budget Amendments and make a finding that this item promotes tourism (Project 80366). OBJECTIVE: To provide technical support to allow the U.S. Army Corps of Engineers (USACE) and Collier County to cooperatively investigate long term federal shoreline protection within Collier County, Florida. CONSIDERATION: An April 30, 1992 resolution adopted by the Committee on Public Works and Transportation, United States House of Representatives, in accordance with Section 110 of the River and Harbor Act of 1962, Public Law 87-874, authorized a survey of the shores of Collier County, Florida and adjacent shorelines, in the interest of hurricane protection, storm damage reduction, beach erosion control, and other related purposes. The Bipartisan Budget Act of 2018 (BBA), Public Law 115 -123, enacted February 9, 2018, authorized the Federal Government to conduct the study at full Federal expense to the extent that appropriations provided under the Investigations heading of the BBA 2018 are available and use for such purpose. On September 11, 2018 the Board approved (Item 16A26) the submittal of an agreement between the Department of the Army, US Army Corps of Engineers and Collier County for the Feasibility Shoreline Protection Study. On October 9, 2018 an agreement was executed between the County and the USACE to execute this study. This agreement will target the completion of the feasibility study within 3 years at a total cost of no more than $3 million. After execution of the agreement, a Project Management Plan will be developed and agreed upon by Collier County, FL and USACE. APTIM Environmental and Infrastructure, Inc. along with Collier County staff will provide the professional services for technical support, conceptual plan development and agency coordination to assure that Collier County’s resiliency program, shoreline protection and storm surge reductio n goals are incorporated throughout this study and incorporated into the USACE preferred plan for agency approval. This activity is anticipated to continue through the submittal of the USACE preferred plan which is anticipated to occur in September 2019. FISCAL IMPACT: Funding is available in TDC Fund 195 Project No 80366 to accomplish this project. Grant Funding for this activity may be solicited through the Florida Department of Environmental Protection. ADVISORY COMMITTEE RECOMMENDATIONS: This item will be reviewed by the Tourist Development Council for recommendation for approval at their November 26, 2018 meeting. The Coastal Advisory Committee (CAC) will review this item for recommendation for approval at their December 13, 2018 meeting. 7.B Packet Pg. 35 11/26/2018 LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve Work Order with APTIM Environmental and Infrastructure, Inc. for a not to exceed cost of $73,889.80 under Contract 15-6482 to support Collier County during the preparation of the Feasibility Study performed by the United States Army Corps of Engineers for the Collier County Hurricane and Storm damage Reduction (HSDR) project, approve all Budget Amendments and make a finding that this item promotes tourism (Project 80366). Prepared by: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management Division ATTACHMENT(S) 1. APTIM Proposal 110818 (PDF) 7.B Packet Pg. 36 11/26/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.B Doc ID: 7317 Item Summary: Recommendation to approve a professional services Work Order with APTIM Environmental and Infrastructure, Inc. for a not to exceed cost of $73,889.80 under Contract 15 -5382 to support Collier County during the preparation of the Feasibility Study performed by the United States Army Corps of Engineers for the Collier County Hurricane and Storm damage Reduction (HSDR) project, approve all Budget Amendments and make a finding that this item promotes tourism (Project 80366). Meeting Date: 11/26/2018 Prepared by: Title: Accountant – Capital Project Planning, Impact Fees, and Program Management Name: Gail Hambright 11/13/2018 8:50 AM Submitted by: Title: Division Director - IF, CPP & PM – Capital Project Planning, Impact Fees, and Program Management Name: Amy Patterson 11/13/2018 8:50 AM Approved By: Review: Tourism Kelly Green Additional Reviewer Completed 11/16/2018 10:27 AM Tourism Kelly Green Tourism Division Completed 11/16/2018 10:27 AM Tourism Jack Wert Director Completed 11/16/2018 11:40 AM County Manager's Office Sean Callahan Executive Director Completed 11/19/2018 8:07 PM County Attorney's Office Colleen Greene Attorney Review Completed 11/20/2018 9:55 AM Tourist Development Council Jack Wert Meeting Pending 11/26/2018 9:00 AM 7.B Packet Pg. 37 APTIM 2481 NW Boca Raton Blvd. Boca Raton, FL 33431 Tel: +1 561 391 8102 Fax: +1 561 391 9116 thomas.pierro@aptim.com November 8, 2018 Gary McAlpin, Manager Collier County Coastal Zone Management 2685 S. Horseshoe Drive, Suite 103 Naples, FL 34104 Re: Consulting Services in Support of the U.S. Army Corps of Engineers Feasibility Study for the Collier County Hurricane and Storm Damage Reduction (HSDR) Project: Contract 15-6382 Dear Gary: This letter is in response to Collier County’s (County) request for a proposal for Aptim Environmental & Infrastructure, Inc. (APTIM) to perform consulting engineering tasks under the above referenced contract, to support the County and the U.S. Army Corps of Engineers (Corps) during preparation of the Feasibility Study for the Collier County Hurricane and Storm Damage Reduction (HSDR) Project. APTIM will provide the professional services for technical support, conceptual plan development, and agency coordination, as described in the scope of work attached as Exhibit A. Also included as attachments are the Fee Proposal (Exhibit B), and the Rates Schedule (Exhibit C). We propose to perform these services on a time and material basis not to exceed $73,889.80. APTIM will perform this work under the terms and conditions of Contract No. 15-6382 dated June 9, 2015. Barring any unforeseen circumstances, all work will be completed within 12 months of receiving the County’s Notice to Proceed. Sincerely, Thomas P. Pierro, P.E., D.CE Director of Operations Aptim Environmental & Infrastructure, Inc. cc: Stephen Keehn, P.E., APTIM Lauren Floyd, APTIM Tara Brenner, P.G., P.E., APTIM 7.B.1 Packet Pg. 38 Attachment: APTIM Proposal 110818 (7317 : Feasibility Study) Exhibit A Scope of Work 7.B.1 Packet Pg. 39 Attachment: APTIM Proposal 110818 (7317 : Feasibility Study) Consulting Services in Support of the U.S. Army Corps of Engineers Feasibility Study for the Collier County Hurricane and Storm Damage Reduction (HSDR) Project Collier County, Florida Scope of Work Contract Number 15-6382 INTRODUCTION The purpose of this work is to support Collier County (County) throughout the U.S. Army Corps of Engineers (Corps) Feasibility Study for the Collier County Hurricane and Storm Damage Reduction (HSDR) Project. Aptim Environmental & Infrastructure, Inc. (APTIM) will provide the professional services described below as required by Collier County during the first 12 months of the Feasibility Process, through the Scoping phase and Alternative Evaluation Analysis phase, until the Tentatively Selected Plan is identified. SCOPE OF SERVICES Task 1. Technical Support and Assistance APTIM will provide historic Collier County beach nourishment reports and data to the Corps to assist them in development of the Feasibility Study. It is assumed that this information will be readily available from APTIM’s and the County’s files, as they are already being compiled for the County’s Coastal Program History project. In addition to addressing the Corps’ data needs, APTIM will familiarize Corps planning, engineering, and environmental staff on the Collier County beach program since the 1990’s and the unique environmental setting that influences the coastal protection approach. APTIM has technical experience in all aspects of the Corps planning process, which we will use to advise the County on technical matters including: planning, design and optimization criteria, parking, access, cost apportionment, project partnership agreements, easements and other technical matters. Task 2. Agency Coordination & Meetings In support of the Feasibility Study process, APTIM will help coordinate, prepare for, and attend planning meetings (also referred to as “charettes”) with County and Corps staff and stakeholders. One APTIM representative will participate in these meetings, which are anticipated to be held within Collier County at locations and on dates to be determined by County and Corps staff. APTIM will also participate in regular Project Delivery Team (PDT) meetings via conference call, as well as any other conference calls requested by the County and Corps. APTIM engineers and biologists will assist the County and Corps with any coordination with local, state, and federal agencies during the Feasibility Study process. This task may include one in person meeting in Tallahassee with FDEP staff. Task 3. Conceptual Plan Development APTIM will support the County in meeting their coastal resiliency goals by contributing to the conceptual plan development with the Corps. Our engineers, geologist and biologists will provide technical analyses, plan formulation, engineering and scientific services to supplement the Corps effort and technical review of Corps documents. This support will be directed towards assisting in the development of a federal project that maximizes the County’s resiliency goals, identifies and develops any components of their preferred resiliency program beyond that covered by the Corps’ recommended project, and maximizes the cost effectiveness in implementing a combined project. 7.B.1 Packet Pg. 40 Attachment: APTIM Proposal 110818 (7317 : Feasibility Study) Exhibit B Fee Proposal 7.B.1 Packet Pg. 41 Attachment: APTIM Proposal 110818 (7317 : Feasibility Study) (Hours) (Hours) (Hours) (Hours) (Hours) (Hours) (Hours) (Hours) (Hours)(Hours) (Hours) (Hours) (Hours)1 Technical Support and Assistance $22,139.00 $0.00 $22,139.004 44 14 50 6 10 12 1 2 2 1 4 22 Agency Coordination & Meetings $23,522.80 $1,733.80 $21,789.002 48 6 84 413 Conceptual Plan Development $28,228.00 $0.00 $28,228.006 76 20 46 4 4 4 24 412 168 40 180 10 10 20 1 2 2 5 28 7$207 $173 $148 $139 $111 $140 $111 $121 $119 $94 $146 $115 $63TIME & MATERIALS TOTAL $73,889.80$2,484 $29,064 $5,920 $25,020 $1,110 $1,400 $2,220 $121 $238 $188 $730 $3,220 $441ScientistSenior Scientist/ GeologistSenior Project ManagerSenior Planner/ Coastal ModelerProject ManagerSenior Marine Biologist/ HydrogeologistMarine Biologist/ HydrogeologistPlanner/ Coastal EngineerSurveyor and MapperSenior DesignerClericalEXHIBIT BFEE PROPOSAL FORCONSULTING SERVICES IN SUPPORT OF THE U.S. ARMY CORPS OF ENGINEERS FEASIBILITY STUDY FOR THE COLLIER COUNTY HURRICANE AND STORM DAMAGE REDUCTION (HSDR) PROJECTPage 1 of 2Task ItemTask Cost Reimbursable ExpensesLabor & EquipmentPrincipalSenior GIS SpecialistLABOR COSTSF:\Marketing\_Proposals\Florida Counties\Collier\2018\USACE Feasibility Study Support\Exhibit B Fee Proposal.xlsx7.B.1Packet Pg. 42Attachment: APTIM Proposal 110818 (7317 : Feasibility Study) 1 Technical Support and Assistance 2 Agency Coordination & Meetings 8 1,04011123 Conceptual Plan Development8 1,0401112$36.00 $0.445 $88.00 $75.00 $500.00 $160.00$288.00 $462.80 $88.00 $75.00 $500.00 $320.00Meals AirfareTolls & ParkingTask ItemEXHIBIT BFEE PROPOSAL FORCONSULTING SERVICES IN SUPPORT OF THE U.S. ARMY CORPS OF ENGINEERS FEASIBILITY STUDY FOR THE COLLIER COUNTY HURRICANE AND STORMDAMAGE REDUCTION (HSDR) PROJECTRental Car HotelMileagePage 2 of 2REIMBURSEABLE EXPENSESF:\Marketing\_Proposals\Florida Counties\Collier\2018\USACE Feasibility Study Support\Exhibit B Fee Proposal.xlsx7.B.1Packet Pg. 43Attachment: APTIM Proposal 110818 (7317 : Feasibility Study) Exhibit C Rate Schedule 7.B.1 Packet Pg. 44 Attachment: APTIM Proposal 110818 (7317 : Feasibility Study) SCHEDULE B RATE SCHEDULE Title Rate Principal $207.00 Senior Project Manaqer $173.00 Project Manager $148.00 Senior Enoineer $158.00 Engineer $124.00 Senior Inspector $97.00 Inspector $77.00 Senior Planner $140.00 Planner $111.00 Senior Desiqner $115.00 Designer $95.00 Environmental Specialist $110.00 Senior Environmental Specialist $135.00 ScientisUGeolooist $94.00 Senior Scientist/Geologist $119.00 Marine Biolooist/Hvdroqeolooist $111.00 Senior Marine Biologist/Hydrogeologist $139.00 Senior GIS Specialist $146.00 GIS Specialist $103.00 Clerical/Administrative $63.00 Senior Technician $86.00 Technician $73.00 Surveyor and Mapper $121.00 CAD Technician $82.00 Survey Crew - 2 man $136.00 Survey Crew - 3 man $172.00 Survey Crew - 4 man $205.00 Senior Architect $155.00 Architect $122.00 This list is not intended to be all inclusive. Hourly rates for other categories of professional, support and other services shall be mutually negotiated by Collier County and firm on a project by project basis as needed. B-1 7.B.1 Packet Pg. 45 Attachment: APTIM Proposal 110818 (7317 : Feasibility Study) 11/26/2018 EXECUTIVE SUMMARY Recommendation to approve a proposal dated October 12, 2018 from Humiston & Moore Engineers to update the 2018 Aerial Image Book and complete the Wiggins and Doctors Pass monitoring reports under Contract No. 15-6382, authorize the Chairman to execute the work order for a not to exceed amount of $15,898.25, and make a finding that this expenditure promotes tourism. OBJECTIVE: To update the 2018 Aerial Image Book utilizing updated data collection from Wiggins Pass, Doctors Pass, Clam Pass and portions of Marco Island and the completion of monitoring reports from Wiggins and Doctor Passes. CONSIDERATIONS: The 2018 Aerial Images Book requires updating Post Hurricane Irma. This reference guide will replace the September 2017 Mean High Water data with updated Post Hurricane Irma Beach data surrounding Wiggins Pass, Clam Pass, and Doctors Pass, as well as part of Marco Island. The current vegetative line data will be updated with completion/update of the Wiggins and Doctors Pass annual monitoring report. Rectified aerial images acquired for 2018, provided by the Collier County Property Appraiser’s Office, have been submitted to DEP as part of the work described. FISCAL IMPACT: Funds have been budgeted and approved for this activity in FY 2017/18 fund 195 Tourist Development Tax. FDEP cost share funding may be requested at a future date to reimburse Collier County for a portion of the completed work. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: At the October 25, 2018 Coastal Advisory Committee meeting this item was recommended for approval by a unanimous vote of 8 to 0. This item will be reviewed for recommendation of approval by the Tourist Develop ment Council on November 25, 2018. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve proposal dated October 12, 2018 from Humiston & Moore Engineers to update the 2018 Aerial Image Book and complete the Wiggins and Doctors Pass monitoring reports under Contract No. 15-6382, authorize the Chairman to execute the work order for a not to exceed amount of $15,898.25, and makes a finding that this expenditure promotes tourism. Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management Division ATTACHMENT(S) 1. Proposal (PDF) 7.C Packet Pg. 46 11/26/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.C Doc ID: 7168 Item Summary: Recommendation to approve proposal dated October 12, 2018 from Humiston & Moore Engineers to update the 2018 Aerial Image Book and complete the Wiggins and Doctors Pass monitoring reports under Contract No. 15-6382, authorize the Chairman to execute the work order for a not to exceed amount of $15,898.25, and makes a finding that this expenditure promotes tourism. Meeting Date: 11/26/2018 Prepared by: Title: Accountant – Capital Project Planning, Impact Fees, and Program Management Name: Gail Hambright 10/26/2018 9:30 AM Submitted by: Title: Division Director - IF, CPP & PM – Capital Project Planning, Impact Fees, and Program Management Name: Amy Patterson 10/26/2018 9:30 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 11/06/2018 9:51 AM Tourism Jack Wert Director Completed 11/06/2018 10:12 AM County Manager's Office Sean Callahan Executive Director Completed 11/15/2018 9:59 AM County Attorney's Office Colleen Greene Attorney Review Completed 11/15/2018 11:54 AM Tourist Development Council Jack Wert Meeting Pending 11/26/2018 9:00 AM 7.C Packet Pg. 47 7.C.1Packet Pg. 48Attachment: Proposal (7168 : H&M Wiggins & Doctors Pass monitoring report $15,898.25) 7.C.1Packet Pg. 49Attachment: Proposal (7168 : H&M Wiggins & Doctors Pass monitoring report $15,898.25) 7.C.1Packet Pg. 50Attachment: Proposal (7168 : H&M Wiggins & Doctors Pass monitoring report $15,898.25) 11/26/2018 EXECUTIVE SUMMARY Recommendation to approve t h e removal of dune plantings from the approved temporary construction easement for the Marco Island Central Beach Regrade project and make a finding that this activity promotes Tourism. OBJECTIVE: To remove dune plantings from the approved temporary construction easement language for the Marco Island Central Beach Regrade project. CONSIDERATIONS: At the October 1, 2018 Marco Island Council Meeting, Collier County Coastal Zone Management (CZM) delivered a presentation for the Marco Island Central Beach Regrade project. CZM advised the Council to request that the dune plantings be removed from the approved temporary construction language for the project in order to proceed with the project in a timely manner. Easements that would be required for the dune plantings have been historically difficult to obtain. Property owners concerns over property rights, plantings, visibility of beach and distrust of government. The county policy has been if an easement is not executed then no sand is placed for beach renourishment at that location. However, gaps in the regrading plan are very problematic to a comprehensive beach design that works. Discussion with Condo associations would also be obstructed until residents return in January, which would further jeopardize the construction time. On October 15, 2018 the Marco Island City Council voted unanimously to remove the dune plantings from the approved temporary construction language. In addition, Council also voted unanimously to allow County contractors the ability to work on Sundays from 12 PM to 6 PM to expedite the project. FISCAL IMPACT: Funding is available in Fund 195. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: At the October 25, 2018 Coastal Advisory Committee meeting this item was recommended for approval by a unanimous vote of 8 to 0. This item will be presented to the TDC for recommendation of approval on November 26, 2018. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve t h e removal of dune plantings from the approved temporary construction easement language for the Marco Island Central Beach Regrade project, and make a finding that this activity promotes Tourism. Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management Division ATTACHMENT(S) 1. VIII-3 Backup Marco Island Central Beach Regrade (DOCX) 7.D Packet Pg. 51 11/26/2018 2. VIII-3 Marco Letter (PDF) 3. Temp Beach Restoratin Easement (PDF) 7.D Packet Pg. 52 11/26/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.D Doc ID: 7169 Item Summary: Recommendation to approve the removal of dune plantings from the approved temporary construction language for the Marco Island Central Beach Regrade project and make a finding that this activity promotes Tourism. Meeting Date: 11/26/2018 Prepared by: Title: Accountant – Capital Project Planning, Impact Fees, and Program Management Name: Gail Hambright 10/26/2018 9:33 AM Submitted by: Title: Division Director - IF, CPP & PM – Capital Project Planning, Impact Fees, and Program Management Name: Amy Patterson 10/26/2018 9:33 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 11/06/2018 9:52 AM Tourism Jack Wert Director Completed 11/06/2018 10:10 AM County Manager's Office Sean Callahan Executive Director Completed 11/15/2018 9:46 AM County Attorney's Office Colleen Greene Attorney Review Completed 11/15/2018 11:58 AM Tourist Development Council Jack Wert Meeting Pending 11/26/2018 9:00 AM 7.D Packet Pg. 53 Marco Island Central Beach Regrade Background • 5,840 feet of Beach regrading broken into two options. Sand mined from the intertidal zone of the coast. • All permits in place from FDEP and the USACE. Bid package issued within two weeks. • Construction window available from 11/1 to 5/1 • Option A from Sand Dollar Island to the south end of MICA property (approx. 155,000 CY’s). Option B is from the southern end of MICA property to the northern end of the Marriott (approx. 20,000 CY’s) • Construction of Option B will require temporary construction easements from Upland Property owners. Easements allow access to the property, dune plantings and dune/beach maintenance. • Easements historically difficult to obtain. Property owners concerns over property rights, plantings, visibility of beach and distrust of government. o County policy has been no easements then no sand. o Can’t have gaps in regrading Plan and male the design work o Can’t begin discussion with Condo associations till residents return in January which cuts into construction time. o Biggest issue is with plantings that block Gulf views. What’s needed • Marco Island beaches different from northern part of the County. Beaches are very wide, and an upcoming beach Resiliency program will address storm surge protection through stronger dune systems on Marco Island. • Marco City Council to request that dune plantings be removed from the approved Temporary Construction language for this project. If approved by the County Commissioners, this would eliminate the major property owner impediment to regrading. • Marco Staff work with County staff to conduct meetings and obtain easements from the 6 condo associations required to obtain easements. 7.D.1 Packet Pg. 54 Attachment: VIII-3 Backup Marco Island Central Beach Regrade (7169 : Marco Island Central Beach Regrade) 7.D.2 Packet Pg. 55 Attachment: VIII-3 Marco Letter (7169 : Marco Island Central Beach Regrade) 7.D.3 Packet Pg. 56 Attachment: Temp Beach Restoratin Easement (7169 : Marco Island Central Beach Regrade) 7.D.3 Packet Pg. 57 Attachment: Temp Beach Restoratin Easement (7169 : Marco Island Central Beach Regrade) 7.D.3 Packet Pg. 58 Attachment: Temp Beach Restoratin Easement (7169 : Marco Island Central Beach Regrade) 7.D.3 Packet Pg. 59 Attachment: Temp Beach Restoratin Easement (7169 : Marco Island Central Beach Regrade) 7.D.3 Packet Pg. 60 Attachment: Temp Beach Restoratin Easement (7169 : Marco Island Central Beach Regrade) 7.D.3 Packet Pg. 61 Attachment: Temp Beach Restoratin Easement (7169 : Marco Island Central Beach Regrade) 11/26/2018 EXECUTIVE SUMMARY Recommendation to approve the acceptance of grant funding from Florida Sports Foundation in the amount of $20,600 to offset a portion of the operation expenses to host the 2018 Football University (FBU) National Championships in Collier County and make a finding that this action promotes tourism. ____________________________________________________________________________________ OBJECTIVE: To accept grant funds from the Florida Sports Foundation to host the 2018 Football University (FBU) National Championships in Collier County. CONSIDERATIONS: The Florida Sports Foundation (Foundation) Grant Programs are designed to assist communities and host organizations in attracting sports events, which will generate significant out - of-state economic impact for the state of Florida. The Foundation’s Board of Directors awards grants on a quarterly basis, and places emphasis on out-of-state economic impact, return on investment, community support and image value to the state. Events that will be considered for grant funding include amateur events, collegiate events, professional all-star games and championships, or other categories approved by the Foundation’s Board of Directors. On October 29, 2018 the Florida Sports Foundation approved $20,600 to Naples Marco Island Everglades Convention and Visitors Bureau. This is a reimbursable grant. Grant funds will be received following the event and the County’s report to the Foundation. The Tourism/Sports Marketing Division prepared an application requesting $25,000 for the event to offset a portion of the existing operation expenses to host the 2018 Football University (FBU) National Championships in Collier County. The FBU National Championships have been hosted in Collier County for four consecutive years. This is a national championship football event showcasing the best sixth through ninth grade football teams and stars from around the nation. The championship games have been showcased on both broadcast and digital live streaming each year, bringing great national awareness of our community’s sports capabilities. The FBU Championships will take place December 15-20, 2018 prior to the busy Christmas to New Year’s holiday period. FISCAL IMPACT: If accepted, the County will receive additional state funding up to the amount of $20,600 to offset the operational costs incurred while hosting this event. A budget amendment will be necessary within County Manager Grant Fund (713) for grant award in the amount of $20,600. GROWTH MANAGEMENT IMPACT: There is no Growth Management impact associated with this Executive Summary. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve the acceptance of grant funds from the Florida Sports Foundation in the amount of $20,600 to offset a portion of the operation expenses to host the 2018 Football University (FBU) National Championships in Collier County and authorize the County Manager or his designee to accept the award, process any necessary budget amendments and make a finding that this action promotes tourism. Prepared by: Jeffrey John, Sports Development Manager 7.E Packet Pg. 62 11/26/2018 ATTACHMENT(S) 1. Stamped and Initialed Grant Agreement (PDF) 7.E Packet Pg. 63 11/26/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.E Doc ID: 7385 Item Summary: Recommendation to approve the acceptance of grant funding from Florida Sports Foundation in the amount of $20,600 to offset a portion of the operation expenses to host the 2018 Football University (FBU) National Championships in Collier County and make a finding that this action promotes tourism. Meeting Date: 11/26/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 11/19/2018 11:39 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 11/19/2018 11:39 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 11/19/2018 11:39 AM Tourism Jack Wert Director Completed 11/19/2018 11:41 AM County Manager's Office Sean Callahan Executive Director Completed 11/19/2018 8:14 PM County Attorney's Office Colleen Greene Attorney Review Completed 11/20/2018 9:13 AM Tourist Development Council Jack Wert Meeting Pending 11/26/2018 9:00 AM 7.E Packet Pg. 64 7.E.1 Packet Pg. 65 Attachment: Stamped and Initialed Grant Agreement (7385 : FSF Grant Acceptance) 7.E.1 Packet Pg. 66 Attachment: Stamped and Initialed Grant Agreement (7385 : FSF Grant Acceptance) 7.E.1 Packet Pg. 67 Attachment: Stamped and Initialed Grant Agreement (7385 : FSF Grant Acceptance) 7.E.1 Packet Pg. 68 Attachment: Stamped and Initialed Grant Agreement (7385 : FSF Grant Acceptance) 7.E.1 Packet Pg. 69 Attachment: Stamped and Initialed Grant Agreement (7385 : FSF Grant Acceptance) 11/26/2018 EXECUTIVE SUMMARY Recommendation to approve Tourist Development Tax Promotion Funds to support eight upcoming January and February 2019 Sports Tourism Events up to $73,900 and make a finding that this expenditure promotes tourism. OBJECTIVE: To attract visitors to Collier County through Sports Tourism. CONSIDERATIONS: Collier County is scheduled to host the following Sports Tourism Events in January and February 2019. The Tourism Division Sports Marketing Team has attracted these events to our community. The hosting costs are based on past experience, the event funding application requests, and projected room nights from the event organizers. Event expenditures are the responsibility of the organizer. The Tourism Division proposes to reimburse the event organizer for field and court rental costs, officials fees and operation support expenses based on room night visitation delivered to Collier County from the event participants and fans. These expenditures are authorized to be reimbursed through the BCC approved Sports Assistance Program. Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount of recommended funding based on an acquisition cost of fifteen dollars per room night, which is a sports tourism industry standard. Funding for these sports tourism events are subject to TDC recommendation and Board approval. Dimitri Cup - 1st Weekend will take place January 12-14, 2019. This is a boys and girls soccer event taking place for the 15th year in Naples. The event will feature 1,800 athletes and is projected to generate 700 room nights, direct spending of $366,075 and TDT revenue of $5,163. The expenses to be paid for this event will be assistance with facility rental up to $3,200, event operational assistance up to $7,300, and park staff overtime up to $2,000 totaling up to $10,500 in reimbursable expenses. Year Projected 2019 2018 Direct Spending $366,075 $648,528 TDT Revenue $5,163 $10,827 Rooms 700 1203 Acquisition Cost $15 (for $10,500) $15 (for $18,045) Dimitri Cup - 2nd Weekend will take place January 19-20, 2019. This is a boys and girls soccer event taking place for the 15th year in Naples at North Collier Regional Park, Corkscrew Park, and Veterans Park. The event will feature 5,000 athletes and is projected to generate 1,500 room nights, direct spending of $768,556 and TDT revenue of $10,916. The expenses to be paid for this event will be assistance with facility rental up to $5,700, event operational assistance up to $16,800, and park staff overtime up to $2,500.00 totaling up to $22,500 in reimbursable expenses. Year Projected 2019 2018 Direct Spending $768,556 $465,405 TDT Revenue $10,916 $5,040 Rooms 1500 560 Acquisition Cost $15 (for $22,500) $15(for $8,400) 7.F Packet Pg. 70 11/26/2018 Dimitri Cup - 3rd Weekend will take place January 26-27, 2019. This is a boys and girls soccer event taking place for the 15th year in Naples. The event will feature 1,800 athletes and is projected to generate 500 room nights, direct spending of $257,467 and TDT revenue of $3,657 The expenses for this event are assistance with facility rental up to $3,200, event operational assistance up to $4,300 and park staff overtime up to $1,600 totaling up to $7,500 in reimbursable expenses. Year Projected 2019 2018 Direct Spending $257,467 $370,285 TDT Revenue $3,657 $3,447 Rooms 500 383 Acquisition Cost $15 (for $7,500) $15 (for $5,745) Dimitri Cup - 4th Weekend will take place February 2-3, 2019. This is a boys and girls soccer event taking place for the 1st year in Naples. The event will feature 1,800 athletes and is projected to generate 500 room nights, direct spending of $257,467 and TDT revenue of $3,657. The expenses to be paid for this event will be assistance with facility rental up to $3,200, event operational assistance up to $4,300 and park staff overtime up to $1,600 totaling up to $7,500 in reimbursable expenses. Year Projected 2019 2018 Direct Spending $257,467 N/A TDT Revenue $3,657 N/A Rooms 500 N/A Acquisition Cost $15 (for $7,500) N/A Men’s Transition Tour will take place January 11-20, 2019. This is a 1st year tennis event featuring doubles and singles competition at Naples Bath & Tennis Club. The event will feature 192 athletes and is projected to generate 250 room nights in the County, direct spending of $93,209 and TDT Revenue of $1,886. The expenses to be paid for this event will be assistance with officials fees up to $4,000, marketing and production fees up to $2,300 totaling up to $3,750 in reimbursable expenses based on 250 room nights. Year Projected 2019 2018 Direct Spending $93,209 N/A TDT Revenue $1,886 N/A Rooms 250 N/A Acquisition Cost $15 (for $3,750) N/A National Junior USTA L3 will take place January 26-28, 2019. This is a 3rd year tennis event featuring Junior doubles and singles competition at Naples Bath & Tennis Club. The event will feature 150 athletes and is projected to generate 250 room nights in the County, direct spending of $103,446 and TDT revenue of $1,931. The expenses to be paid for this event will be assistance with officials fees up to $1,500, event marketing and production fees up to $2,300 totaling up to $3,750 based on 250 room nights. 7.F Packet Pg. 71 11/26/2018 Year Projected 2019 2018 Direct Spending $103,446 $131,502 TDT Revenue $1,931 $1,755 Rooms 250 195 Acquisition Cost $15 (for $3,750) $15 (for $2,925) West Coast Super Senior Grand Prix will take place January 21-27, 2019. This is a 6th year tennis event featuring doubles and singles competition at Naples Bath & Tennis Club. The event will feature 350 athletes and is projected to generate 250 room nights in the County, direct spending of $92,357 and TDT Revenue of $1,869. The expenses to be paid for this event will be assistance with officials fees up to $1,500, marketing and production fees up to $2,300 totaling up to $3,750 in reimbursable expenses based on 250 room nights. Year Projected 2019 2018 Direct Spending $92,357 $116,290 TDT Revenue $1,869 $1,908 Rooms 250 212 Acquisition Cost $15 (for $3,750) $15 (for $3,180) Winter Classic - Pickleball Tournament will take place January 25-27, 2019. This is part of the Southern Tropics Pickleball Series and will take place for the 4th year at East Naples Community Park. The event will feature 600 athletes and is projected to generate 350 room nights, direct spending of $153,877 and TDT of $2,613. In 2018, the event did not return the necessary documents to calculate economic impact and TDT. The expenses to be paid for this event will be assistance with a facility rental to East Naples Community Park up to $4,950, and park staff overtime up to $2,000 totaling up to $4,950 in reimbursable expenses based on 350 room nights. Year Projected 2019 2018 Direct Spending $153,877 N/A TDT Revenue $2,613 N/A Rooms 350 N/A Acquisition Cost $14.14 (for $4,950) N/A FISCAL IMPACT: Funding of up to $64,200 for reimbursable event expenses including field or court rental fees, operating expenses and marketing expenses, plus $9,700 for event staff overtime for a total of $73,900 for these eight sports tourism events is included in the BCC approved FY 19 Tourism Division budget of $540,000 for sports marketing event support and $72,000 for staff overtime in Fund 184. These above expenditures will leave a balance in the Event Support Budget of $433,200 and $50,500 in the Staff Overtime Budget. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG 7.F Packet Pg. 72 11/26/2018 RECOMMENDATION: To approve Tourism Development Tax Promotion Funds to support the upcoming January and February 2019 Sports Tourism Events up to a total of $73,900 and make a finding that this expenditure promotes tourism. Prepared by: Jeffrey John, Sports Development Manager ATTACHMENT(S) 1. Event Applications (PDF) 7.F Packet Pg. 73 11/26/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.F Doc ID: 7383 Item Summary: Recommendation to approve Tourist Development Tax Promotion Funds to support eight upcoming January and February 2019 Sports Tourism Events up to $73,900 and make a finding that this expenditure promotes tourism. Meeting Date: 11/26/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 11/19/2018 11:21 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 11/19/2018 11:21 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 11/19/2018 11:21 AM Tourism Jack Wert Director Completed 11/19/2018 12:00 PM County Manager's Office Sean Callahan Executive Director Completed 11/19/2018 8:14 PM County Attorney's Office Colleen Greene Attorney Review Completed 11/20/2018 9:12 AM Tourist Development Council Jack Wert Meeting Pending 11/26/2018 9:00 AM 7.F Packet Pg. 74 7.F.1 Packet Pg. 75 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 76 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 77 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 78 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 79 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 80 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 81 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 82 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 83 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 84 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 85 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 86 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 87 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 88 Attachment: Event Applications (7383 : January - 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February Sports Event Funding Requests) 7.F.1 Packet Pg. 139 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 140 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 141 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 142 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 143 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 144 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 145 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 146 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 147 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 148 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 149 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 150 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 151 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 152 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 153 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 154 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 155 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 156 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 157 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 158 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 159 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 160 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 161 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 162 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 163 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 164 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 7.F.1 Packet Pg. 165 Attachment: Event Applications (7383 : January - February Sports Event Funding Requests) 11/26/2018 EXECUTIVE SUMMARY Recommendation to approve the submittal of a grant application and authorize the acceptance of grant funds awarded from Visit Florida in the amount of $22,500 for Collier County’s share of a Red Tide Tourism Recovery Regional Marketing Grant request and make a finding that this action promotes tourism. ____________________________________________________________________________________ OBJECTIVE: To assist our Red Tide planned recovery program with an additional Visit Florida Tourism Recovery Grant Program for Red Tide request of $22,500 to market nationally that “Our Beaches Are Open” in Collier County. CONSIDERATIONS: Visit Florida’s Recovery Grant Program is designed to assist Destination Marketing Organizations (DMOs) and CVB’s to attract visitors back to Florida following the current Red Tide Bloom. These funds will be used specifically for marketing Collier County and will generate significant out-of-state economic impact for our area and the state of Florida. The Visit Florida Board of Directors created these grants specifically to offset the loss of business that was experienced in Southwest Florida due to the poor water conditions in our area. This Grant will go toward Collier County’s share of a Regional marketing campaign developed by Google and managed by Miles Partnership for the five Southwest Florida counties impacted by Red Tide. The Tourism staff has prepared an application to request funds to be used in a marketing campaign themed “Our Beaches Are Open” that will be launched once the Red Tide Bloom has subsided in our immediate area in Collier County. Due to the immediate need to commence this marketing campaign, there will not be sufficient time to take a separate Board action to accept the award. Accordingly, this action allows the process to be expedited should the funding request be awarded. FISCAL IMPACT: If awarded, the County will receive additional state funding up to the amount of $22,500 to assist in creating a marketing campaign to invite visitors back to our beaches. A budget amendment will be necessary within County Manager Grant Fund (713) for the expected grant award in the amount of $22,500. GROWTH MANAGEMENT IMPACT: There is no Growth Management impact associated with this Executive Summary. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve the submittal of a grant application to Visit Florida in the amount of $22,500 for Collier County’s share of a Red Tide Tourism Recovery Regional Marketing Grant request, authorize the County Manager or his designee to accept the award, process any necessary budget amendments and make a finding that this action promotes tourism. Prepared by: Ed Caum, Deputy Director Tourism ATTACHMENT(S) 1. Google DMO Content Post Red Tide Support Agreement stamped (PDF) 7.G Packet Pg. 166 11/26/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.G Doc ID: 7386 Item Summary: Recommendation to approve the submittal of a grant application and authorize the acceptance of grant funds awarded from Visit Florida in the amount of $22,500 for Collier County’s share of a Red Tide Tourism Recovery Regional Marketing Grant request and make a finding that this action promotes tourism. Meeting Date: 11/26/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 11/19/2018 11:52 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 11/19/2018 11:52 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 11/19/2018 11:52 AM Tourism Jack Wert Director Completed 11/19/2018 11:55 AM County Manager's Office Sean Callahan Executive Director Completed 11/19/2018 8:15 PM County Attorney's Office Colleen Greene Attorney Review Completed 11/20/2018 9:14 AM Tourist Development Council Jack Wert Meeting Pending 11/26/2018 9:00 AM 7.G Packet Pg. 167 7.G.1 Packet Pg. 168 Attachment: Google DMO Content Post Red Tide Support Agreement stamped (7386 : Visit Florida Grant Application Submittal) 7.G.1 Packet Pg. 169 Attachment: Google DMO Content Post Red Tide Support Agreement stamped (7386 : Visit Florida Grant Application Submittal) 7.G.1 Packet Pg. 170 Attachment: Google DMO Content Post Red Tide Support Agreement stamped (7386 : Visit Florida Grant Application Submittal) 7.G.1 Packet Pg. 171 Attachment: Google DMO Content Post Red Tide Support Agreement stamped (7386 : Visit Florida Grant Application Submittal) 7.G.1 Packet Pg. 172 Attachment: Google DMO Content Post Red Tide Support Agreement stamped (7386 : Visit Florida Grant Application Submittal) 7.G.1 Packet Pg. 173 Attachment: Google DMO Content Post Red Tide Support Agreement stamped (7386 : Visit Florida Grant Application Submittal) 7.G.1 Packet Pg. 174 Attachment: Google DMO Content Post Red Tide Support Agreement stamped (7386 : Visit Florida Grant Application Submittal) 7.G.1 Packet Pg. 175 Attachment: Google DMO Content Post Red Tide Support Agreement stamped (7386 : Visit Florida Grant Application Submittal) 7.G.1 Packet Pg. 176 Attachment: Google DMO Content Post Red Tide Support Agreement stamped (7386 : Visit Florida Grant Application Submittal) 11/26/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 10.A Item Summary: Marketing Partner Reports Meeting Date: 11/26/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 11/20/2018 8:27 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 11/20/2018 8:27 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 11/20/2018 8:27 AM Tourism Jack Wert Director Completed 11/20/2018 8:35 AM County Manager's Office Sean Callahan Executive Director Completed 11/20/2018 10:36 AM County Attorney's Office Colleen Greene Attorney Review Completed 11/20/2018 10:41 AM Tourist Development Council Jack Wert Meeting Pending 11/26/2018 9:00 AM 10.A Packet Pg. 177 Marketing Partner Reports November 26, 2018 10.A.1 Packet Pg. 178 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner RESEARCH REPORT Klages Research & Research Data Services, Inc. 10.A.1 Packet Pg. 179 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 3 Economic Indicators 10.A.1 Packet Pg. 180 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 4 Visitation Metrics -40.0% -30.0% -20.0% -10.0% 0.0% 10.0% 20.0% 30.0% 40.0%Key Collier Visitation Metrics (%∆) % Change Visitors % Change RevPar RevPAR Visitors ** Note: This October, 471 Collier lodging units remained closed for renovations. Hurricane Irma made landfall on September 10, 2017. Red Tide significantly impacted October 2018 occupancy levels. 10.A.1 Packet Pg. 181 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 5 Visitation Metrics -25.0% -20.0% -15.0% -10.0% -5.0% 0.0% 5.0% 10.0% 15.0% Key Collier Visitation Metrics (%∆) % Change Occupancy % Change ADR ADR OCC ** Note: This October, 471 Collier lodging units remained closed for renovations. Hurricane Irma made landfall on September 10, 2017. Red Tide significantly impacted October 2018 occupancy levels. 10.A.1 Packet Pg. 182 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 6 Impacts on Lodging Inventory/Demand -3,000 -2,500 -2,000 -1,500 -1,000 -500 0 -25.0% -20.0% -15.0% -10.0% -5.0% 0.0% 5.0% 10.0% Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Reduction in Units Available to be Rented *Change in OccupancyCollier Inventory and Occupancy Impacts from Renovations % Change Occupancy Reduction in Lodging Units Available to be Rented * Reduction in Lodging Units Available * OCC * Estimated 10.A.1 Packet Pg. 183 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 7 Year to Date 2018 January –October Collier Visitor Profile 10.A.1 Packet Pg. 184 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 8 Collier Tourism Metrics YTD 2018 (January –October) Number of Visitors Room Nights Economic Impact •1,506,700 •+2.0%∆ •1,993,300 •+0.1%∆ •$1,769,438,200 •+3.7%∆ 10.A.1 Packet Pg. 185 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 9 Visitor Origins YTD 2018 (January –October) # of Visitors 2018 ∆ % Florida 537,880 +1.0 Southeast 97,897 +6.2 Northeast 301,130 +3.9 Midwest 227,224 +3.0 Canada 29,229 -12.5 Europe 238,350 -0.3 Other 74,990 +6.6 Total 1,506,700 +2.0 10.A.1 Packet Pg. 186 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 10 RDS Occupancy/ADR YTD 2018 (January –October) Occupancy ADR 2017 2018 % ∆2017 2018 % ∆ Q1 85.2%89.4%+4.9%$305.9 $329.3 +7.6% Q2 73.0%74.0%+1.4%$228.7 $244.4 +6.9% July 72.6%76.2%+5.0%$154.1 $164.4 +6.7% August 60.7%61.8%+1.8%$143.6 $155.2 +8.1% September 55.7%57.8%+3.8%$136.2 $132.9 -2.4% October 79.3%64.1%-19.2 $162.5 $169.4 +4.2% 10.A.1 Packet Pg. 187 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 11 Collier Comp Set Occupancy ADR RevPAR 2018 % ∆2018 % ∆2018 % ∆ Naples MSA 66.3%-0.2 $236.34 +7.1 $156.74 +6.9 Naples Upscale 72.7%+1.2 $300.27 +4.9 $218.20 +6.1 Miami-Hialeah 76.9%+0.9 $195.43 +7.0 $150.23 +7.9 Florida Keys 77.8%+1.1 $265.73 -1.6 $206.73 -0.5 Ft. Myers 69.4%-2.7 $160.03 +4.5 $111.08 +1.8 Sarasota-Bradenton 66.0%-5.8 $146.10 +0.9 $96.42 -5.0 Clearwater 75.2%+1.2 $154.63 +5.3 $116.27 +6.6 St. Petersburg 70.2%-4.4 $154.97 +1.8 $108.79 -2.7 Palm Beach County 73.0%-1.0 $181.97 +7.6 $132.82 +6.5 Ft. Lauderdale 77.1%-0.8 $148.64 +5.8 $114.62 +4.9 Florida 73.7%-0.7 $144.28 +4.8 $106.31 +4.0 SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2018 (January –October) 10.A.1 Packet Pg. 188 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 12 Collier Comp Set –Occupancy (%) SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2018 (January –October) Trans % ∆17-18 Grp % ∆17-18 Total Naples MSA 41.4%-7.6 24.7%+16.1 66.3% Miami-Hialeah 57.3%-1.0 15.2%+4.9 76.9% Florida Keys 68.2%+0.6 9.0%+4.9 77.8% Ft. Myers 51.8%-3.7 16.3%+0.2 69.4% Sarasota-Bradenton 51.1%+1.8 13.8%-23.4 66.0% Clearwater 56.9%+2.3 18.3%-1.9 75.2% St. Petersburg 51.0%-3.3 17.8%-5.7 70.2% Palm Beach County 50.2%-0.5 21.4%-1.5 73.0% Ft. Lauderdale 55.4%+0.8 17.0%-5.3 77.1% 10.A.1 Packet Pg. 189 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 13 Collier Comp Set –ADR ($) Trans % ∆17-18 Grp % ∆17-18 Total Naples MSA $254.07 +10.6 $207.60 +1.7 $236.34 Miami-Hialeah $200.11 +8.4 $204.38 +4.4 $195.43 Florida Keys $267.31 -2.3 $259.44 +4.5 $265.73 Ft. Myers $169.05 +5.4 $138.04 +2.5 $160.03 Sarasota-Bradenton $150.83 -2.9 $133.97 +8.4 $146.10 Clearwater $159.62 +4.8 $139.11 +6.5 $154.63 St. Petersburg $160.25 +1.9 $144.19 +0.1 $154.97 Palm Beach County $185.90 +8.3 $179.52 +5.3 $181.97 Ft. Lauderdale $147.90 +5.6 $163.84 +5.9 $148.64 SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2018 (January –October) 10.A.1 Packet Pg. 190 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 14 Collier Direct Leisure and Hospitality Employment (Calendar Year)* Jan.Feb.Mar.Apr.May Jun.Jul.Aug.Sep.Oct.Nov.Dec. 2015 27,700 28,400 28,600 27,900 26,300 24,800 23,800 23,800 24,000 25,600 27,900 28,700 2016 29,000 29,700 29,700 29,000 27,500 25,900 25,000 24,800 24,800 26,300 28,500 29,300 2017 30,300 30,700 31,100 30,400 28,800 27,000 25,800 25,700 23,300 25,200 27,400 28,200 2018 28,900 29,400 29,800 29,300 28,200 27,200 26,500 26,300 26,300 27,200 23,000 24,000 25,000 26,000 27,000 28,000 29,000 30,000 31,000 32,000 MonthlyDirect Leisure and Hospitality Employment* SOURCE: Florida Department of Economic Opportunity, Labor Market Information, Current Employment Statistic Program (CES), Collier County Leisure and Hospitality Sector. 2015 2016 20172018 10.A.1 Packet Pg. 191 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 15 October 2018 Collier Visitor Profile 10.A.1 Packet Pg. 192 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 16 Visitor Metrics This October, some 136,600 visitors stayed in Collier’s commercial lodgings (-1.8%).* Their visits contributed an estimated $122,970,200 of economic impact to the County (-3.3%). Key performance metrics are as follows: Collier October 2018 October 2017 2018**%∆ Occupancy 79.3%64.1%-19.2 ADR $162.5 $169.4 +4.2 RevPAR $128.9 $108.6 -15.7 ** Note: This October, 471 Collier lodging units remained closed for renovations. Hurricane Irma made landfall on September 10, 2017. Red Tide significantly impacted October 2018 occupancy levels. 10.A.1 Packet Pg. 193 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 17 Visitor Metrics Collier’s October visitation originates from the following primary market segments: Collier October 2018 October Visitation 2018 Visitor #∆% Florida 56,826 +3.7 Southeast 7,240 -7.1 Northeast 21,036 +7.3 Midwest 18,441 +2.0 Canada 2,459 -7.0 Europe 24,451 -20.5 Other 6,147 +13.3 Total 136,600 -1.8 10.A.1 Packet Pg. 194 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 18 Visitor Metrics Compared to last October, half (49.7%) of Collier lodging managers report their three month forward reservations levels as “up” (2017: 48.1%). Collier October 2018 % of Properties (October) Reporting Reservations 2017 2018 Up 48.1%49.7% The Same 33.3 25.8% Down 18.5 24.5% 10.A.1 Packet Pg. 195 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 19 Collier Comp Set October 2018 Occupancy ADR RevPAR 2018 % ∆2018 % ∆2018 % ∆ Naples MSA 53.4%-19.8 $164.68 +0.5 $87.88 -19.4 Naples Upscale 58.0%-14.0 $206.09 -2.3 $119.45 -16.0 Miami-Hialeah 68.7%-8.1 $163.72 +1.3 $112.46 -6.9 Florida Keys 65.8%-9.0 $227.71 +1.4 $149.86 -7.7 Ft. Myers 58.5%-24.4 $111.46 -5.9 $65.15 -28.9 Sarasota-Bradenton 56.8%-10.5 $116.05 -2.7 $65.87 -12.9 Clearwater 65.2%-9.5 $129.94 +4.1 $84.76 -5.8 St. Petersburg 61.0%-16.2 $131.58 -0.1 $80.30 -16.3 Palm Beach County 67.7%-9.2 $145.60 +4.8 $98.61 -4.9 Ft. Lauderdale 70.0%-8.4 $126.44 -0.6 $88.50 -9.0 Florida 68.6%-7.5 $129.69 +3.2 $88.94 -4.5 SOURCE: SMITH TRAVEL RESEARCH, INC. 10.A.1 Packet Pg. 196 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 20 Collier Comp Set –Occupancy (%) October 2018 SOURCE: SMITH TRAVEL RESEARCH, INC. Trans % ∆17-18 Grp % ∆17-18 Total Naples MSA 27.3%-24.4 25.9%-12.7 53.4% Miami-Hialeah 49.4%-8.8 15.5%-6.8 68.7% Florida Keys 57.1%+7.2 8.2%-56.5 65.8% Ft. Myers 38.3%-29.5 18.9%-13.4 58.5% Sarasota-Bradenton 37.5%-8.5 18.4%-10.7 56.8% Clearwater 40.5%-15.8 24.7%+3.1 65.2% St. Petersburg 40.3%-16.6 19.8%-9.7 61.0% Palm Beach County 42.4%-13.8 24.2%-2.1 67.7% Ft. Lauderdale 49.0%-9.4 17.0%-2.8 70.0% 10.A.1 Packet Pg. 197 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 21 Collier Comp Set –ADR ($) October 2018 Trans % ∆17-18 Grp % ∆17-18 Total Naples MSA $160.81 -6.7 $169.02 +8.2 $164.68 Miami-Hialeah $162.68 0.0 $183.90 +6.6 $163.72 Florida Keys $230.49 -0.3 $212.02 +2.9 $227.71 Ft. Myers $111.49 -6.4 $114.55 -4.3 $111.46 Sarasota-Bradenton $113.11 -9.4 $124.22 +9.7 $116.05 Clearwater $129.82 +4.5 $130.15 +3.5 $129.94 St. Petersburg $131.56 -1.8 $133.79 0.0 $131.58 Palm Beach County $137.52 +5.5 $162.17 +2.6 $145.60 Ft. Lauderdale $120.51 -4.2 $152.27 +7.6 $126.44 SOURCE: SMITH TRAVEL RESEARCH, INC. 10.A.1 Packet Pg. 198 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 22 Transportation This October, better than half of the destination’s visitor parties flew (2018: 54.0%). A majority of these (61.0%) deplaned at RSW, with Miami capturing some 20.1%of deplanements. Collier October 2018 10.A.1 Packet Pg. 199 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 23 Party Size/LOS This October, visitor party size averaged 2.5 travelers who stayed for 3.3 nights in the Naples, Marco Island, Everglades area (October 2017: 2.6 people; 3.7 nights). Collier October 2018 10.A.1 Packet Pg. 200 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 24 Information Fully 91.4% consult the web for trip information, with some 89.5% making bookings for their trip online. Collier October 2018 10.A.1 Packet Pg. 201 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 25 Satisfaction/Demographics Despite the impacts of red tide, the majority (97.1%) are satisfied with their Collier stay, with 93.8% planning a future trip to the area. The typical October visitor is 46.7 years of age. Collier October 2018 10.A.1 Packet Pg. 202 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 26 Visitation/Economic Impacts of Tourism Collier October 2018 Visitors 2018 136,600 2017 139,100 Room Nights 2018 172,100 2017 181,900 Economic Impact 2018 $122,970,200 2017 $127,141,300 October •As of October 2017, approximately 471 Collier lodging units remained closed for restorations. Hurricane Irma made landfall on September 10, 2017. •Red Tide significantly impacted October 2018 occupancy levels. %∆ -5.4 %∆ -1.8 %∆ -3.3 10.A.1 Packet Pg. 203 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 27 Occupancy/Room Rates Collier October 2018 Occupancy 79.3%64.1%-19.2% ADR $162.5 $169.4 +4.2% RevPAR $128.9 $108.6 -15.7% 2017 2018*% ∆ •As of October 2017, approximately 471 Collier lodging units remained closed for restorations. Hurricane Irma made landfall on September 10, 2017. •Red Tide significantly impacted October 2018 occupancy levels 10.A.1 Packet Pg. 204 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 28 First Time Visitors (% Yes) Collier October 2018 5.7 5.0 30.5 33.4 36.2%38.4% 0 10 20 30 40 50 2017 2018 % New Market Share Gain from FL 10.A.1 Packet Pg. 205 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 29 Visitor Origins Collier October 2018 # of Visitors 2018 ∆ % Florida 56,826 +3.7 Southeast 7,240 -7.1 Northeast 21,036 +7.3 Midwest 18,441 +2.0 Canada 2,459 -7.0 Europe 24,451 -20.5 Other 6,147 +13.3 Total 136,600 -1.8 10.A.1 Packet Pg. 206 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 30 Airports of Deplanement (Top Four) Collier October 2018 60.3 22.3 7.9 4.1 61.0 20.1 7.2 5.5 0 10 20 30 40 50 60 70 RSW Miami Orlando Ft. Lauderdale % 2017 2018 % of Visitors Who Fly 2017 56.7% 2018 54.0% 10.A.1 Packet Pg. 207 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 31 Visitor Perceptions Collier October 2018 •95.1%Satisfaction 97.1% •94.6%Would Recommend 96.4% •12.6%More Expensive 13.6% •93.1%Plan to Return 93.8% 2017 2018 10.A.1 Packet Pg. 208 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11.19.18 32 Average Age/Median Income Collier October 2018 •45.9 Average Age (years)46.7 •$157,336 Median HH Income $160,044 2017 2018 10.A.1 Packet Pg. 209 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner FALL / WINTER CAMPAIGN Creative 33 10.A.1 Packet Pg. 210 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Fall / Winter Campaign Established Markets: Couples 300x600 Banner Animation FramesCreative 34 10.A.1 Packet Pg. 211 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner FALL/WINTER CAMPAIGN- ESTABLISHED MARKETS Creative Urge families and couples to stay longer New York, New Jersey, Boston, Philadelphia, Chicago 10.A.1 Packet Pg. 212 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Fall / Winter Campaign Established Market: Families 300x600 Banner Animation FramesCreative 36 10.A.1 Packet Pg. 213 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Animation Frames Fall / Winter Campaign Established Market: Families 728x90 Banner Creative 37 10.A.1 Packet Pg. 214 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Animation Frames Fall / Winter Campaign Established Market: Families 160x600 Banner Creative 38 10.A.1 Packet Pg. 215 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Animation Frames Fall / Winter Campaign Established Market: Families 300x250 Banner Creative 39 10.A.1 Packet Pg. 216 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner FALL/WINTER CAMPAIGN- STAY AN EXTRA DAY Creative Banners to rotate with beach banners to show additional things to do in the destination and stay an extra day New York, New Jersey, Boston, Philadelphia, Chicago 10.A.1 Packet Pg. 217 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Fall / Winter Campaign Established Markets: Arts & Culture Extra Day 300x600 Banner Creative 41 10.A.1 Packet Pg. 218 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Fall / Winter Campaign Established Markets: Arts & Culture Extra Day 728x90 Banner Creative 42 10.A.1 Packet Pg. 219 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Fall / Winter Campaign Established Markets: Arts & Culture Extra Day 300x250 Banner Creative 43 10.A.1 Packet Pg. 220 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Fall / Winter Campaign Established Markets: Naples Extra Day 300x600 Banner Animation FramesCreative 44 10.A.1 Packet Pg. 221 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Fall / Winter Campaign Established Markets: Marco Island- Extra Day 300x600 Banner Animation FramesCreative 45 10.A.1 Packet Pg. 222 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Fall / Winter Campaign Established Markets: Everglades Extra Day 300x600 Banner Animation FramesCreative 46 10.A.1 Packet Pg. 223 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Fall / Winter Campaign Established Markets: Everglades Extra Day 728x90 Banner Creative 47 10.A.1 Packet Pg. 224 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner FALL/WINTER CAMPAIGN- FAMILIES Creative 48 Show warm weather, fun experiences as couples or families Minneapolis, St. Paul, Indianapolis, Milwaukee, Cincinnati, Cleveland, Columbus, Detroit, St. Louis, Atlanta 10.A.1 Packet Pg. 225 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Fall / Winter Campaign Growth Market: Families 300x600 Banner Animation FramesCreative 49 10.A.1 Packet Pg. 226 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Animation Frames Fall / Winter Campaign Growth Market: Families 300x250 Banner Creative 50 10.A.1 Packet Pg. 227 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner FALL/WINTER CAMPAIGN- COUPLES MARKET Creative Show warm weather, fun experiences as couples or families Minneapolis, St. Paul, Indianapolis, Milwaukee, Cincinnati, Cleveland, Columbus, Detroit, St. Louis, Atlanta 10.A.1 Packet Pg. 228 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Fall / Winter Campaign Growth Market: Couples 300x600 Banner Animation FramesCreative 52 10.A.1 Packet Pg. 229 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner FALL/WINTER CAMPAIGN- NAPLES Creative Show variety that destination offers; separate elements in specific locations Asheville, Nashville, Baltimore, Washington, D.C., Houston, Dallas, Denver, San Francisco 10.A.1 Packet Pg. 230 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Fall / Winter Campaign Emerging: Naples 300x600 Banner Animation FramesCreative 54 10.A.1 Packet Pg. 231 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner FALL/WINTER CAMPAIGN- EMERGING MARKETS- MARCO Creative Show variety that destination offers; separate elements in specific locations Asheville, Nashville, Baltimore, Washington, D.C., Houston, Dallas, Denver, San Francisco 10.A.1 Packet Pg. 232 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Fall / Winter Campaign Emerging: Marco Island 300x600 Banner Animation FramesCreative 56 10.A.1 Packet Pg. 233 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner FALL/WINTER CAMPAIGN- EMERGING MARKETS- EVERGLADES Creative Show variety that destination offers; separate elements in specific locations Asheville, Nashville, Baltimore, Washington, D.C., Houston, Dallas, Denver, San Francisco 10.A.1 Packet Pg. 234 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Fall / Winter Campaign Emerging: Everglades 300x600 Banner Animation FramesCreative 58 10.A.1 Packet Pg. 235 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Fall / Winter Campaign Emerging: Everglades 728x90 Banner Creative 59 10.A.1 Packet Pg. 236 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Thank you!60 10.A.1 Packet Pg. 237 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner National Public Relations Update TDC Meeting Services conducted from October 6 –November 2, 2018 November 26, 2018 10.A.1 Packet Pg. 238 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Media Highlights LHG PR EFFORTS – October 5 – November 2, 2018 Media Impressions: 1,112,913 Media Value: $7,404 10.A.1 Packet Pg. 239 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Media Highlights Media Impressions: N/A Media Value: N/A Media Visit 10.A.1 Packet Pg. 240 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Media Highlights Media Impressions: 2,229 Media Value: N/A Media Visit 10.A.1 Packet Pg. 241 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Media Highlights Media Impressions: 555,342 Media Value: $3,702 Media Visit 10.A.1 Packet Pg. 242 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Media Highlights Media Impressions: 555,342 Media Value: $3,702 Media Visit 10.A.1 Packet Pg. 243 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Projects/Media Visits VISIT FLORIDA EVENT, OCTOBER 11 •J. Modys traveled to NYC to attend event, meetings; Chef Asif joining event •Promo Items –375 items: Chef Asif secured bags of spices; LHG completed with branded tag •Tasting –500 bites: Chef Asif prepared Indian donuts •LHG secured deskside appointments for JoNell Modys, including the below: •Successful Meetings –Leo Jakobson •Oyster.com –Anne Bauso •Globe Trotter TV –John Haggins •Forbes –Michael Alpiner EMILY KAUFMAN, OCTOBER 25-31 •LHG coordinated tour with the Travel Mom as a form of post Red Tide outreach •Final Markets: October 25-Cleveland, October 26-Columbus , October 29-Atlanta, October 30-Chicago, October 31-The Jet Set (National) •Giveaway –Hilton Marco Island has confirmed two nights, daily breakfast •All segments have aired, LHG compiling full report 10.A.1 Packet Pg. 244 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Projects/Media Visits Peter Greenberg Radio Show Taping Recorded October 30, Airing Nov. 24 JW Marco Island Marriot hosted radio show taping Peter interviewed 7 destination representatives Show to be broadcasted weekend of Thanksgiving The following destination representatives participated in interviews: •Eric Vasta –JW Chef •Pat Rutledge –Executive Director Marco Island Historical Society •Karen Bartlett –Local author, journalist •Jack Mulvena –President & CEO of Naples Zoo at Caribbean Garden •Captain Tom Williams –Marco Island captain, historian •Greater Naples Fire Chief Pete DiMaria •John Telischak –Naples Historical Society 10.A.1 Packet Pg. 245 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Projects/Media Visits GROUP PRESS TRIP, NOVEMBER 12-15 •Host Hotels: Inn on Fifth, JW Marriott Marco Island Beach Resort •LHG confirmed the following media: •Southern Lady –Pam Wattenbarger •Sherman’s Travel –Katie McElveen •Jan Schroeder –Orbitz, The Atlanta 100 The Travel 100, SimplyBuckhead Magazine •Sunny Sweet Days –Krystal Butherus •Forbes –Gretchen Kelly VISIT FLORIDA MEETINGS AND INCENTIVES FAM, DECEMBER 1-3 •VF secured accommodations at Naples Grande, handling outreach for attendees •LHG/CVB team providing itinerary and hosting support 10.A.1 Packet Pg. 246 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Media Outreach PRESS RELEASE –POST RED TIDE TRAVEL DEALS •LHG send Client draft of release; Client noted that LHG should hold distribution until Red Tide situation clears. CARRIE BELL –PUMPKIN SPICE PRODUCTS •LHG sent pitch with information from previous Hot Tip BUSINESS JET TRAVELER •LHG sent information on “Best beaches for luxury travelers.” RAISING YOUR PETS NATURALLY WITH TONYA WILHELM •LHG sent information on “Dog Friendly Hotels.” HOT TIP –BLACK FRIDAY/CYBER MONDAY •LHG sent Hot Tip for approval. AMNY NEWSPAPER •LHG tracking for coverage from Michele Herrmann 10.A.1 Packet Pg. 247 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner CVB FACEBOOK LIVE Activations in October •Opening day of Stone Crab Season –address water quality, food safety issues, stone crab claws are safe to eat. 51 Shares, nearly 5,000 views. Many comments appreciative for the information •QBE Media Day –Greg Norman’s departure by helicopter •Paradise Coast Wine & Food Experience –Celebrity chef Scott Conant presentation Assistance with upcoming regional articles in •Gulfshore Life –how CVBs promote tourism, handle crisis •Gulfshore Business –post red tide marketing •Naples Daily News insert –Leisure & Recreation 10.A.1 Packet Pg. 248 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner PARADISE PARADISEADV.COM October 2018 DIGITAL SNAPSHOT Naples, Marco Island, the Everglades CVB 72 10.A.1 Packet Pg. 249 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner PARADISE PARADISEADV.COM CAMPAIGN TRAFFIC 73 ANALYSIS –YOY Year over year we see a decrease in users/new users as it relates to the Stone Crab Festival campaign simply because we stopped running the Facebook portion shortly after it launched. ANALYSIS –by Month The leading source of campaign traffic for the month of October was My Area Network promoting the Stone Crab Festival. This generated 1.5k users to the site and average session duration of 00:36 to learn more about the festival. 10.A.1 Packet Pg. 250 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner PARADISE PARADISEADV.COM MONTHLY CAMPAIGN SUMMARY ANALYSIS Naples advertising generated over 66k impressions and 140+ clicks. All digital campaigns performed above the industry benchmark of .05% -.10% click-through rate*. * CTR benchmark according to Google’s measurement of US Tourist Destination campaigns. 74 Campaign Impressions Clicks CTR % Stone Crab Festival FY19 66,408 144 .22% My Area Network -Display 66,408 144 .22% Grand Total 66,408 144 0.22% 10.A.1 Packet Pg. 251 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner PARADISE PARADISEADV.COM FACEBOOK / INSTAGRAM ANALYSIS Paid social campaigns included the Stone Crab Festival campaign that ran for a couple days before pausing. It generated over 85K impressions and over 1.6K+ link clicks. Overall link CTR was 1.95%. CAMPAIGN DELIVERY ENGAGEMENT OCTOBER OCTOBER 75 Campaign Name Reach Impressions Link Clicks CTR -Link Clicks CPC Frequency Spring/Summer FY18 73,552 85,922 1,679 1.95%$.41 1.17 Totals 73,552 85,922 1,679 1.95%$.41 1.17 Campaign Name Post Reactions Post Comments Post Shares Link Clicks Page Likes Spring/Summer FY18 465 50 117 1,679 3 Total 465 50 117 1,679 3 10.A.1 Packet Pg. 252 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner TOURIST TAX COLLECTIONS Collier County Tax Collector 10.A.1 Packet Pg. 253 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 10.A.1 Packet Pg. 254 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 10.A.1 Packet Pg. 255 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 10.A.1 Packet Pg. 256 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 10.A.1 Packet Pg. 257 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner PARADISECOAST.COM MONTHLY REPORTING OCTOBER 2018 10.A.1 Packet Pg. 258 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner EXECUTIVE SUMMARY Month over month, traffic dipped 21% and pageviews fell 12%. Year over year activity saw more pronounced declines, with visits down 39% and pageviews down 35%. Lower campaign traffic (-83% YOY) was a major factor in the decreased activity. Rising organic traffic (+17% YOY) helped to offset losses. Engagement saw some positive gains in October. Average time on site (1.7 min) rose 42% YOY and the bounce rate fell 13% YOY. Despite having less traffic, guide orders and e-news signups were both up YOY. Year to date, visits were tracking about 5% ahead of last year; time on site was also up about 5% YTD. 10.A.1 Packet Pg. 259 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner GOOGLE ANALYTICS 10.A.1 Packet Pg. 260 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner TOTAL SITE TRAFFIC, PAGE VIEWS & ENGAGEMENT Performance (YOY) o Total Visits: 63,946 39% o Total Unique Visitors: 52,764 40% o Total Page Views: 126,951 35% o Average Time on Site: 1.7 min 42% o Overall Bounce Rate: 58% 13% 10.A.1 Packet Pg. 261 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner SIGNALS OF INTENT TO TRAVEL (SITS) o Guide Orders: 477 8% o E-Guide Views: 144 61% o E-Newsletter Sign Up: 281 120% o Hotel Listing Views: 1,371 73% o Deals Page Views: 1,305 61% Goal Completions (YOY) 10.A.1 Packet Pg. 262 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner MOBILE, TOP PAGES & GEO MARKETS o Mobile Traffic: 71% of total traffic (including tablets) o Most Viewed Pages: (1) Homepage, (2) Beach Conditions landing page, (3) Events landing page, (4) Stone Crab Festival event profile, (5) Major Annual Events page o Top State Markets: Florida, New York, Illinois, Texas, California o Top City Markets:Naples-Ft. Myers, Miami-Ft.Lauderdale, Tampa-St. Pete, Orlando, NYC o International Microsites (YOY Comparison): •UK: Visits down 44%, time on site down 66%, bounce rate up 18% •GERMANY: Visits down 4%, time on site up 36%, bounce rate up 6% •BRAZIL: Visits up 21%, time on site down 57%, bounce rate up 18% 10.A.1 Packet Pg. 263 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner ORGANIC TRAFFIC o Organic was the largest source of traffic in October, driving 37,250 visits and making up 58% of all traffic o Compared to 31,903 visits in October 2017, organic traffic was up 17% YOY o The organic traffic bounce rate is at a healthy 50.5%, significantly lower than the overall bounce rate of 58% o The organic bounce rate also decreased/improved 15% YOY 10.A.1 Packet Pg. 264 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner o Total Impressions:59,500 o Total Clicks: 2,400 o CTR: 3.79% PERSONALIZED CONTENT Activity NOTE: A new personalization strategy is in the works; it will include new market segments, new messaging and new photography. 10.A.1 Packet Pg. 265 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner o Local Market (Naples) o Impressions: 1,092 o CTR: 2.66% o Drive Market (FL, GA, SC) o Impressions: 2,995 o CTR: 1.44% o Fly Market (NE General) o Impressions: 2,052 o CTR: 1.36% PERSONALIZED CONTENT 10.A.1 Packet Pg. 266 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner o Fly Market (NYC) o Impressions: 1,232 o CTR: 2.19% o Fly Market (Midwest General) o Impressions: 1,075 o CTR: 0.47% o Fly Market (Chicago) o Impressions: 680 o CTR: 0.88% PERSONALIZED CONTENT 10.A.1 Packet Pg. 267 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner o International –Germany o Impressions: 163 o CTR: 22.7% o International –Brazil o Impressions: 73 o CTR: 19.18% PERSONALIZED CONTENT 10.A.1 Packet Pg. 268 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner PERSONALIZED CONTENT Pages Per Visit o Didn’t see PC: 1.7 o Saw PC: 2.1 5% o Clicked PC: 4.5 125% PC = Personalized Content Average Time Spent o Didn’t see PC: 1:27 o Saw PC: 1:47 5% o Clicked PC: 4:16 151% Bounce Rate o Didn’t see PC: 66% o Saw PC: 55% 5% o Clicked PC: N/A Engagement 10.A.1 Packet Pg. 269 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner PERSONALIZED CONTENT Pages Per Visit o Didn’t see PC: 1.7 o Saw PC: 2.1 5% o Clicked PC: 4.5 125% PC = Personalized Content Average Time Spent o Didn’t see PC: 1:27 o Saw PC: 1:47 5% o Clicked PC: 4:16 151% Bounce Rate o Didn’t see PC: 66% o Saw PC: 55% 5% o Clicked PC: N/A Engagement 10.A.1 Packet Pg. 270 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner o Continue to invest in content to drive traffic and engagement •When creating new content, aim to align topics with high-opportunity search terms: (Include these terms in the headline, and focus the content exclusively around these topics) -Naples Zoo 12,100 searches/month -Naples Botanical Garden 8,100 searches/month -Naples Pier 5,400 searches/month -Big Cypress National Preserve 4,400 searches/month -Things to Do in Marco Island 2,900 searches/month •Update and optimize relevant, high-interest events content, focusing on Dec-Mar timeframe •Update and optimize content related to hotels, dining and attractions •Increase word counts to make articles more search-engine friendly; 500+ words is a good target. Be sure to include links to other onsite content wherever it makes sense. TOP-LEVEL RECOMMENDATIONS & KEY INSIGHTS 10.A.1 Packet Pg. 271 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner ON LINE HOTEL BOOKING SERVICES Book Direct-JackRabbit Systems 10.A.1 Packet Pg. 272 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 10.A.1 Packet Pg. 273 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner BRAZIL SOCIAL MEDIA MARKETING Zebra Social Media 10.A.1 Packet Pg. 274 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner CONCLUSION/ NEXT STEPS In October we adopted a dynamic sharing of information from partners contents as hotels, parks, restaurants and everything else! It shares a lot more videos because it's the format that has the most reach. Speaking of followers We did not have a case because we're not having a follower campaign in the future, but we're looking for a campaign to increase that number. Next steps: -Posting with animated Gifs; -Publish content from partners; -Activation in Facebook groups and Instagram; 10.A.1 Packet Pg. 275 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner DASHBOARD GENERATED CONTENT (& ITEMS PUBLISHED) POSITIVE NEUTRAL NEGATIVEMENTIONEDITENS 113 Zebra Management Overall -42 TOTAL 148 TOTAL 17.938 2.307 74 2 111 0 10.A.1 Packet Pg. 276 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner MONITORING The days with the highest number of mentions were day 31 due to the interactions in the publication. 0 5 10 15 20 1 2 3 4 5 8 10 11 12 15 17 18 19 20 22 23 24 26 27 29 31 10.A.1 Packet Pg. 277 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner MONITORING Facebook is the platform with more mentions, 146 in total. Only this channel absorbs. The topics classified as "other" are mentions cited in blogs, articles and websites about Paradise Coast. Quotes by Channel Classification/Tag FACEBOOK 49% OTHERS 4% YOUTUBE 47% MENTIONS 8% REACTIONS 26% POSTS 64% INBOX 2% 10.A.1 Packet Pg. 278 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 10.A.1 Packet Pg. 279 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner FAC EB OOK General Information Post Likes 7.456 Comments 86 Share 453 October there was an increase in the number of engagements due to the strategy adopted to boost the videos with a higher value. We had an average of 32% engagement in each publication 10.A.1 Packet Pg. 280 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner FAC EB OOK Net Likes Post ReachLIKESDAYS DAYSNUMBER OFPEOLEREACHEDPaid Likes Organic Likes Unlikes Organic Paid In October we had 28 new organic followers and on the 29th we had the boost of the new post. Day 31 was the day with the greatest reach, with 8,283 10.A.1 Packet Pg. 281 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner POSTS TYPES Best Post Type As we can notice, the publishing format that brings more reach and engagement are the videos, the Facebook public usually shares more videos than photos or links. 10.A.1 Packet Pg. 282 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner DEMOGRAPHIC Followers Profile The majority audience of the fanpage is 60% of women, from 25 to 64 years old. With this information, we can define the best strategy at the time of publication and which audience to reach. 10.A.1 Packet Pg. 283 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner FAC EB OOK General Information Post Likes 7.456 Comments 86 Share 453 October there was an increase in the number of engagements due to the strategy adopted to boost the videos with a higher value. We had an average of 32% engagement in each publication 10.A.1 Packet Pg. 284 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner FAC EB OOK Net Likes Post ReachLIKESDAYS DAYSNUMBER OFPEOLEREACHEDPaid Likes Organic Likes Unlikes Organic Paid In October we had 28 new organic followers and on the 29th we had the boost of the new post. Day 31 was the day with the greatest reach, with 8,283 10.A.1 Packet Pg. 285 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner POSTS TYPES Best Post Type As we can notice, the publishing format that brings more reach and engagement are the videos, the Facebook public usually shares more videos than photos or links. 10.A.1 Packet Pg. 286 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner DEMOGRAPHIC Followers Profile The majority audience of the fanpage is 60% of women, from 25 to 64 years old. With this information, we can define the best strategy at the time of publication and which audience to reach. 10.A.1 Packet Pg. 287 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner LOCALIZATION General Information In October, the city with the highest number was Rio de Janeiro, followed by São Paulo and Manaus. 10.A.1 Packet Pg. 288 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner POST HIGHLIGHT Paid & Organic Reach The publication with the greatest reach was the Christmas campaign with 28,083 people reached and 4,761 reactions, comments and shares. 10.A.1 Packet Pg. 289 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner INSTAGRAM General Information Post Likes 3.692 Comments 5 views 4.054 October there was an increase in the number of engagements due to the strategy adopted to boost the videos with a higher value. We had an average of 24% engagement in each publication 10.A.1 Packet Pg. 290 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner POST HIGHLIGHT Paid & Organic Reach The publication with the greatest reach was the repost with 1.360 likes. 10.A.1 Packet Pg. 291 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner CLOUD WORDS 10.A.1 Packet Pg. 292 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner INVESTMENT Period Analyzed 01.October.18 - 31.October.18 Amount Facebook Ads: R$454.51 Total: R$454.51 10.A.1 Packet Pg. 293 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner CONCLUSION/ NEXT STEPS Videos continue to give us the best results. The comments and feedbacks are equally positive. In general our results are fine, let's keep this rhythm, but always focusing on better results. 10.A.1 Packet Pg. 294 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 10.A.1 Packet Pg. 295 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner OVERVIEW We had 9 boosts, reaching 15,268 people. The CTR (performance) shows a good result of 4%, and we payed only US$ 0,08 for each engagement. 10.A.1 Packet Pg. 296 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner RESULTS -BEST POSTS 10.A.1 Packet Pg. 297 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner RESULTS -BEST POSTS 10.A.1 Packet Pg. 298 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner RESULTS -BEST POSTS 10.A.1 Packet Pg. 299 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner http://zebradeluxe.com.br/ +55 11 30625960 contato@zebradeluxe.com Rua Harmonia, 432 -Vila Madalena -SP THANK S ! 10.A.1 Packet Pg. 300 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Collier County Museums Visitation Reports 10.A.1 Packet Pg. 301 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner VISITATION AND CUSTOMER SATISFACTION OCTOBER 2018 10.A.1 Packet Pg. 302 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 4,897 TOTAL VISITORS IN OCTOBER October 2017*October 2018 Collier Museum at Government Center 365 1,400 Naples Depot Museum 393 682 Marco Island Historical Museum 800 1,063 Museum Of The Everglades -1,116 Immokalee Pioneer Museum at Roberts Ranch 584 636 TOTAL 2,096 4,897 *October 2017 visitation impacted by Hurricane Irma. 10.A.1 Packet Pg. 303 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner YEAR-TO -DATE VISITATION TOTALS 2016-PRESENT 0 10000 20000 30000 40000 50000 60000 70000 January February March April May June July August September October Year -to-Date Total Visitation 2016 2017 2018 10.A.1 Packet Pg. 304 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner VISITOR RESIDENCYWhere are you from? 19%24% 27% 4% 26% 10.A.1 Packet Pg. 305 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner How did you hear about us? (check all that apply)10.A.1 Packet Pg. 306 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner Were you welcomed by a Museum staff member or volunteer? Describe your overall experience at the Museum today.Based on a 1-5 sliding scale of satisfaction level. 10.A.1 Packet Pg. 307 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner There are five museums in the Collier County Museum system. How likely are you to visit one of our four other museums? Based on 0-10 scale of likelihood of visiting other locations. 10.A.1 Packet Pg. 308 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner How likely are you to recommend this museum to others?Based on Net Promoter Score® of likelihood of recommending specific locationPromoter: 9-10 Passive: 7-8 Detractor: ≤ 6 10.A.1 Packet Pg. 309 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner COLLIERMUSEUMS.COM WEB VISITOR REPORT New Visitor Returning Visitor 14.6% 85.4% Total of 34,437 users so far in 2018Average = 3,444 users per month In October 2018, CollierMuseums.com had 2,493 NEW site visitors, with425RETURNING site visitors. 0 5000 10000 15000 20000 25000 30000 35000 40000 Year -to-Date Users -CollierMuseums.com 10.A.1 Packet Pg. 310 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner COLLIERMUSEUMS.COM WEB VISITOR DEMOGRAPHIC REPORT female male Site Demographics -GenderOctober 20180 50 100 150 200 250 18-24 25-34 35-44 45-54 55-64 65+ Site Demographics -AgeOctober 2018 37.4% 62.6% 10.A.1 Packet Pg. 311 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner THANK YOU Questions? 10.A.1 Packet Pg. 312 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 10.A.1 Packet Pg. 313 Attachment: MARKETING PARTNER October Activity Report (7399 : Marketing Partner 11/26/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 11.A Item Summary: Tourism Staff Reports Meeting Date: 11/26/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 11/19/2018 3:16 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 11/19/2018 3:16 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 11/19/2018 3:16 PM Tourism Jack Wert Director Completed 11/19/2018 3:55 PM County Manager's Office Sean Callahan Executive Director Completed 11/19/2018 8:20 PM County Attorney's Office Colleen Greene Attorney Review Completed 11/20/2018 9:13 AM Tourist Development Council Jack Wert Meeting Pending 11/26/2018 9:00 AM 11.A Packet Pg. 314 DIRECTOR ACTIVITIES- Jack Wert- November 2018 PERIOD AT A GLANCE 2018 2017 Number of Advocacy Contacts 10 5 Number of Trade Show/Conferences 4 1 Number of Tourism Industry/Inter Div. 4 5 Number of PR Interviews/Communications 7 3 4 Advocacy • Collier Lodging & Tourism Alliance Board Meeting on tourism issues • Florida Restaurant & Hotel Association Regional Meeting • Collier County Corporate Business Meetings • DMAI Advocacy Committee Meeting • Conference Calls on Algae Crisis • Fifth Avenue BID meeting with agency on joint marketing planning • Lely HS Tourism Class presentation • Presentation to Realtor Group • Commissioner Fiala on TDC Agenda • Presentation to Leadership Collier Class of 2018 on Commerce Day Trade Shows/Tourism Industry Conferences • WTM London- Met with 24 Tour Operators and 8 Journalists and hosted UK Night Dinner. Complete details are in the OMMAC- UK representation report. • Regional Meeting with Sarasota, Charlotte, Lee and Collier County on Red Tide plan and co-ops • SKAL Southwest Florida Board and Dinner meetings • FADMO PR Committee Meeting on Legislative Session Tourism Industry & Intra-Division Meetings • Marketing meetings with Fort Myers VCB and Airport Marketing teams on UK flights • Meetings on new Amateur Sports Complex • Meetings with tourism staff and agency on Fall/Winter creating plans • Sports Complex Design meetings Public Relations/Communications • Collier New Hire Orientations on Tourism • Media interviews on tourism issues: o WINK. NBC-2, ABC-9 o Naples News, Bob Harden Streaming Radio Interview Promotional Activities 4 11.A.1 Packet Pg. 315 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) Director’s Promotional Activities/Special Events • Meeting with Octagon group on CME Group Championship • Conference call with Watercross promoters on 2019 contract • Meetings via conference calls with FBU on 2018 event • Meetings with Miles team on new website enhancements and International sites re build 11.A.1 Packet Pg. 316 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) GROUP MEETING SALES REPORT Debi DeBenedetto – Group Sales & Marketing Manager Oct. 11, 2018 – Nov. 12, 2018 2017 2018 Number of Meeting Planner Contacts 117 98 Contacts Number of RFP leads sent 32 44sent Number of Groups booked 5 booked 8 groups booked Total Room Nights/Econ. Impact for Period booked 877 room nights $419,815.99 $1,077,544.57 delegate spend 1720 Room nights Number of RFP Enhancement (RFPE) Requests 2 new 2 new RFPE requests Number of RFPE’s to Contract 0 booked 1 booked for $293,430.57 direct spend and 640 room nights 2 lost RFPE’s Site Visits 4 planned for Nov. Held 3 sites 1 pending one complete Number of Shows Attended 3 FSAE, LMS Pitts, Connect Medical 2 shows Meetings Today & FICP plus 1 Fam Sales Activities this Period • Wellness Tourism Visionary Task Force Four meetings this month: The Task Force is working on sponsors to buy an App to promote the January 19 First Annual Paradise Coast Be Well in Paradise Experience. We are working on a rack card with Paradise Agency assistance (compliments) to promote the event as well. We have several events listed on the website to promote this event. Wellness Rfp’s are starting to come in we had 3 this month and other inquiries for the future. • Attended FICP Financial & Insurance Conference Planners Annual Meeting with over 800 people in attendance and more than 400 planners. Networking and Educational opportunities were available. I made several contacts and expect a few RFP’s from this show. It was first time attending for me and I found it difficult to work and “clickish”. I will try a smaller show this fiscal to see if better contacts can be made. I met a lot of people who do work with us and have booked, and I know this lateral market is successful for this area. • The destination hosted Meetings Today Live at Hilton Marco Island Beach Resort with other events taking place at Marco Beach Ocean Resort hosting a lunch, JW Marriott Marco Island 11.A.1 Packet Pg. 317 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) Beach Resort hosting a dinner. The Ritz-Carlton Beach Resort hosted a lunch and the Ritz- Carlton Golf Resort hosted our CSR giving food to local hungry kids through Food Angels local program and NGALA hosted the final night grand finale. The event was a huge success with 31 planners attending all with promised future business and some bookings and CVB assistance needed. • Proofed Meetings newsletters and ads for upcoming advertising and promotions. • Assisted Midwest rep with communication, paperwork and events she is attending. See her separate report. • Oversee sales staff activities, Michelle, Claudia and Adrienne. • Preparations are under way to attend Florida Encounter with 9 destination partners at Hyatt Coconut Point in Estero. We have a décor host who trades by doing our table décor/theme and shares CVB appointments, GlobalWorks event planning. • We have 14 planners attending a post Encounter Fam to see the new renovations at destination resorts for 2 days after the Encounter event. Fam Activities • Hosted a Fam with 5 planners, received 3 Rfp’s and additional media contacts. We had a very successful 3 day, showing our new renovations in the destination. • Assisted 3 planners with site itineraries upcoming. Other news • We won the contract to host XSITE 2019 to host at Ritz – Carlton Golf Resort 25 planners will be hosted • Submitted event to partners for Small Market Meetings Event hosting for 2019 – pending hotel bids 25 planners could be hosted – lost no one bid it • Winner – Convention South “Reader’s Choice” Award voted by readers for 2018 11.A.1 Packet Pg. 318 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero Reporting Period: September 11 – October 3, 2018 PERIOD AT A GLANCE 2017 2018 Number of Travel Agent Contacts 368 197 Number of Tour Operator Contacts 37 0 Number of FAM’s/Site Visits 0 1 Number Trade Shows Attended 4 3 Sales Missions 1 1 TRADE SHOWS: ONY Networking Events – Santiago, Chile October 4, 2018 Trends/Comments: Chile had a period of unprecedented growth between 2000 and 2015, making it one of the fastest-growing LATAM countries. They had a slowdown between 2014 and 2017 due to copper prices declining but is now showing an economic recovery for the first half of 2018. 4.8% growth in comparison to the same period the previous year. Chile is one of the most stable Latin American countries. This is the first year we have done this event and it was very worthwhile. We had a breakfast with roundtable presentations for 40 travel agents which is a fantastic way to have a captive audience and present the destination. Santiago is an emerging market for us, so we are just starting to promote awareness. Agents are sending clients to Miami and Orlando which are the typical destination to Florida. Many inquired about water quality and red tide. The second ONY event was a evening networking reception with each of us having one round table to sit and speak with travel agents and media regarding our destination. One travel agent with whom I spoke (Roberta Fassino) brings escorted groups specifically to Naples 6 times per year. Mostly women´s groups for shopping, golf and beach. 11.A.1 Packet Pg. 319 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) Ladevi Workshop – Santiago, Chile October 4, 2018 Trends/Comments: Ladevi is one of the largest travel media companies in LATAM. Each year the workshop gets better and better and is well attended with quality agents and press. Tampa, St. Pete and I were all next to each other which helped peak interest on the west coast of Florida. Some agents had heard of us but mostly not. We need to have representation in this market to keep the momentum going. St. Pete/Clearwater has had a representative there for years. VF Sales Mission to Montreal – Montreal, Quebec October 18, 2018 Trends/Comments: This event was in conjunction with the US Commercial Service where we had a mini-trade show with 12 U.S. suppliers and 40 media and travel agents followed by a luncheon and presentation. Great successful format as we each stood up in front of our guests and were given 5 minutes to present our destinations. Some agents were familiar with us, some were not. Ana Fernandez – St. Pete/Clearwater CVB Claudia Cianfero Naples Marco Everglades Marisol Berrios Tampa Bay & Co. 11.A.1 Packet Pg. 320 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) Specialty Markets Michelle Pirre - Sales Assistant Oct 10, 2018 – 11/9/2018 Specialty Markets Sales Plan Update: PERIOD AT A GLANCE 2018 Number of Travel Agent Contacts 38 Number of Tour Operator Contacts 28 Number of FAM’s/Site Visits 1 Number Trade Shows Attended 1 Sales Missions 0 Destination Weddings & Honeymoons The CVB hosted its first Destination Wedding Webinar and it was a great success. 38 Luxury/Romance travel agents attended the list is attached. As a result, we have Shari Vick, CTA, a Certified Destination Wedding & Romance Travel Specialist coming Naples/Marco Island for a site visit in January. As a Sandals Specialist Shari has 20 years’ experience selling to the luxury/romance travel market and is going to start selling here in the state of Florida. While here Shari will take photos and write a piece for her blog as well as for the destination and Bayfront Inn on 5th where she will be staying. Please see Shari’s new website at www.memorabletimesllc.com Also, in the Weddings Market the CVB will be attending its first Bridal show of FY19, the Annual Bridal Consultants Conference in Tampa from November 10th-13th. The conference is completely sold out and will have over 400 destination wedding planners and vendors in attendance. We will report back results next month. For the show Michelle Pirre has created a brochure which lists all the hotels and resorts who host weddings, along with top DMC’s, entertainment, catering, photographers, bakers, transportation, planners and all that go along with weddings. LGBTQ The CVB is registered to attend the CMI’s 19th LGBTQ Tourism Forum taking place in FT Lauderdale December 2-4 2018. The workshop will include an overview of the LGBT tourism market including statistics effective marketing techniques and case studies of successful destinations that are already active in the market. The workshop is a must do for anyone new to beginning to understand LGBTQ Tourism. Currently the CVB is working on a welcoming section on the website for the LGBTQ travel market. Together working with Michelle Pirre, Paradise Advertising, and Buzzy Ford we are creating an area that will be inviting and promote LGBTQ events in the destination including Naples Pride Festival, as well as all our other events. Paradise Advertising is working on a short video to include with this as well. The section is not live currently, we will share once complete. Leisure This month Michelle attended the RTO Summit in Orlando. Meeting with 27 Receptive Tour operators. Here is a general summary from that show, and my notes and list of appointments are attached. The presidential election influenced international travel and drove more tourists to Canada. Brazil- Economy is shaky, it is very corrupt there, they were waiting for the election that transpired this past Sunday. The Far-Right candidate won the election, and the operators felt that he may be the best possible hope for Brazil economy, time will tell. Consensus is 6months before we know the state of economy in Brazil, people have been holding onto their money until election. Some RTO’s are reaching out and using apps and or tools such as Arrivalist or Visa/View, NTTO, Adarva, Genie, or AirDna all used to try and track travelers, in an effort to prove numbers to get more partners onboard with working with them. It is important to get attractions working with Tour Operators in an effort to create appealing packages. Most Tour Operators are now looking for experiences and adventure packages. Japan- Very interested in eco, 11.A.1 Packet Pg. 321 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) wellness and educational tours. Most of their groups are students. Spain- Not our market, they must travel so long just to get to our country, that they rather just stay on the east coast. Some other markets I heard throughout the meetings- The Netherlands, Indonesia, India, Israel, Scandinavia all have interest in Florida. Virgin Holidays FAM: Michelle hosted the Virgin Holidays UK FAM on November 3rd. This is the first FAM in 5 years for this group, so they really needed a tour to see what is new and happening in the destination. Normally Virgin Holidays deals with hotel rooms only but is starting to branch out and they too are looking for experiences to put in packages. 11.A.1 Packet Pg. 322 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) 2018 November Monthly Report- October Activities–Sports Team Jeffrey John, Nicole King, Ed Caum • Pro Watercross World Championship & Powerboat Nationals (*Collecting post event data • Collier County Columbus Day Classic-Florida Fire-Mega Sports (*Did not submit post event report and did not qualify for reimbursement) • Alligator Alley Fall Classic-Florida Premire Baseball League (*Event Cancelled due to lack of Participants. Development Activities this Period - Ed Caum • Event Safety Protocol Meeting (X2) • Lou Hammond Conf. Call (X2) • NCRP Artificial Turf Meeting (X2) • Red Tide Update Call (X2) • Attend Wellness Meeting • FBU Conference Call (X2) • Attend Experience Lab Conference • Selection Committee Video Capture • Stone Crab Advertising Meeting • Procurement Meeting • Red Tide Recovery Campaign Meeting (X2) • Sugden Park Pre-Pro Watercross Site Inspection • Meeting with new fulfillment contractor - Faneuil • Parks and Rec/CVB Meeting with Deputy County Manager • Meeting with President of Visit Florida • Attend Power Boat World Championship (X2) • Attend Stone Crab Festival • Attend Hydroflight World Championship • Film Office lease Meeting • Sports Team Meeting • Attend Pro Watercross • Attend MotoSurf • Meeting CC Grants Office • Pro Watercross After Action Review with Promoter • Pro Watercross After Action Review with Parks & Rec Total Event Impact 2018 2017 Number of Events 4 5 Direct Impact $ $610,844 Economic Impact $ $810,367 Room Nights 478 Average Acquisition Cost $ $325.41 TDT NA Total Funding Reimbursement $182,500 $155,550 11.A.1 Packet Pg. 323 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) • Attend Commissioner Fiala’s Bus Tour • Attend Final Selection Meeting for Video Capture • Attend Senior Softball Winter Nationals NCRP • Teleconference with Sports Fields Inc. • Attend CME Group Golf Classic • Attend FADMO Annual Conference • Attend Paradise Coast Softball NCRP Development Activities this Period – Jeffrey John • Attend TEAMS Conference – Louisville, KY. • Meeting with Pete Seitz of Golden Gate High School • NCRP Artificial Turf Meeting (X2) • Pro Watercross Conference Call • Attend Sports Complex Design Elements Meeting • Meeting with Nick • Attend Treasure Coast Sports Commission Retreat and Sports Tourism Summit- Port St. Lucie • Meeting with Dan Sullivan at GreenLinks • Attend National Association of Sports Commissions 4S Summit – Cleveland, • Sports Team Meeting • Attend Pro Watercross • Attend MotoSurf • Meeting CC Grants Office • Pro Watercross After Action Review with Promoter • Pro Watercross After Action Review with Parks & Rec • Attend Senior Softball Winter Nationals NCRP • Teleconference with Sports Fields Inc. • Attend CME Group Golf Classic • Attend Paradise Coast Softball NCRP Development Activities this Period – Nikki King • Pro Watercross pre-check site visit Sugden • Site visit Collier County Columbus Day Cup • Site Visit Pro Watercross • Site Visit Powerboat Nationals • FBU weekly Operational Conference call • Operational Conference call with Pro Watercross • Operational Conference call with Powerboat Nationals • Pre and Post event reporting • Parks and Rec monthly meeting • Sports Council Meeting • New Sports Complex Task Force meetings • Met with Next Gen Softball • Video Capture and Production Organization Meeting • Met with Promoter Holiday Hoopfest • Follow up meeting-Sports Complex Task Force • Worked the Powerboat, Hydroflight and Watercross event • Selection Committee Meeting Local Vendors • Pro Watercross Post Event Wrap Up 11.A.1 Packet Pg. 324 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) PUBLIC RELATIONS & COMMUNICATIONS REPORT October 2018 PERIOD AT A GLANCE Number of Media Contacts from CVB PR October 2018 – 584 October 2017 - 502 October • 99 direct submissions • 576 via local/regional release distribution Number of Journalists/Influencers Hosted in Destination October 2018 – 10 October 2017 - 3 October • Cristo X. Kambouris, WAZ Newspaper • Dagmar Kluthe, Vogue • Christina-Maria Letzeisen, Badishe Zeitung • Thomas Andreas, Fuldaer Zeitung • Merle SimonRhein Zietung • Kathrin Feulner – Die Aktuelle Magazine • Sarah Bechimer, Lea Magazine • Hagen Eichler, Mitteldeutche Zitung Newspaper • Wolfgang Siesing, Freelance writer • Kristina Kreisel, Focus Online Travel Section November • Samantha Carreira • PR assist with escort of Virgin Holidays travel agent FAM - News Releases October 2018 – 5 October 2017 – 5 News Releases October • Pro Watersports Roars Into Sugden Regional Park – advance release, media alert, schedule • Pro Watersports – Media reminder in advance of final championship weekend • Golf & Destination Fact Sheet – for QBE, CME golf media • ConventionSouth Reader’s Choice CVB Award • SW FL International Airport Reports Record Breaking September & Best Fiscal Year in Airport History – to Media Center • Experience Florida’s Paradise Coast – for VISIT FLORIDA event media, Media Center • UPDATE: What’s New • UPDATE: Craft Beer Publicity Highlights • Facebook Live – 3 Paradise Coast live activations • Pro Watercross coverage from media outreach – Naples Daily News, Naples Herald, Coastal Breeze News, WINK News • The Telegraph UK – JW Marriott Marco Island Beach Resort Review 11.A.1 Packet Pg. 325 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) • The Telegraph UK – Hilton Marco Island Beach Resort & Spa Review • EnRoute Magazine (Air Canada) - A Lush Photo Tour of the Florida Everglades and Top Things To Do in the Everglades, Florida articles • The Travel Mom Media Tour live interview segments • FADMO Tourism Marketing Today – coverage of Flagler Awards, FRPA sports award • See Local + National publicity spreadsheet for more Top Staff Projects October • Plan for, submit news release, photos, and attend VISIT FLORIDA NYC event • New York desk-side visits with travel media • Talking points, photos and graphics for The Travel Mom in advance of media tour • Confer with WGCU on possible Samantha Brown event • Coordinate with county on response to water discoloration by Diatom; and high bacteria after Hurricane Michael • Submission for NATJA Awards • How to Do Florida episode planning, pre- production • Website team meetings, latest updates • Twice-weekly red tide status and communication calls • Attend Gulf Coast Chapter PRSA meeting • Plan and orchestrate Peter Greenberg Radio Show Interviews • Plan Visit Florida Brazilian FAM itinerary • Plan and escort Eurowings German FAM itinerary • Prepare destination news materials for CME and QBE shootout press rooms • Plan CVB Media FAM for November • Plan CVB Meeting Journalists FAM for December • Daily Beach Conditions webpage updates – crisis response • Network of contacts for daily beach reports on red tide or clear conditions • News monitoring • Edits for multiple consumer, meetings eNewsletters • Write and submit Visitor Statistics, Upcoming Industry Events, Paradise Coast in the News, 11.A.1 Packet Pg. 326 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) Leisure Activities, Social Media sections for Industry eNewsletter • Edit, fact check Charles McCool influencer article for ParadiseCoast.com • Write, issue news releases • Assist tourism partners with information, share publicity • Daily social media content, posting, responses • Three Facebook Live activations: Opening Day Stone Crab Season/Stone crab claws safe to eat • Evaluation of media monitoring systems, assist county with contract process • Regular updates to website article pages, add deals, events 11.A.1 Packet Pg. 327 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) 11.A.1 Packet Pg. 328 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) MONTH/YEAR: OCTOBER 2018 PREPARED BY: UK & IRELAND OFFICE HIGHLIGHT OF THE MONTH: Family Traveller Publication and TravelPlanners – UK Tour Operator Launched at the end of September this excellent opportunity with high-end family publication Family Traveller – circulation 38,177. The promotion will run from September until December and able to maximising on our budget by reusing an earlier creative – which the publication will update. We have negotiated an additional digital segment to further strengthen our presence. The call-to-action tour operator - TravelPlanners will assist with the promotion prize package. A full review will be completed after the promotion but already the competition has received over 8,000 entries and counting - See creative below: Below our advert on high impact location of the inside back page – with the additional corner flash to encourage reader to enter the online competition – September 2018 See Link below to the digital online consumer competition with Travel Planner offer prize and support form industry partner JW Marriott Marco Island Beach Resort: https://familytraveller.com/travel-competitions/win-a-family-holiday-to-floridas- paradise-coast/ 11.A.1 Packet Pg. 329 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) Left – example of e-blast to Family Traveller readers – to encourage participation with the consumer online competition MARKET UPDATE: Visit Florida funding USD9 million post-hurricane campaign for Panhandle Visit Florida is funding a $9 million marketing push to lure travelers back to the Panhandle. A move to counter public perception over how much of the state remains off-limits for tourism after the devastating Hurricane Michael. The agency is working with local tourism offices to promote visitation to four counties — Escambia, Santa Rosa, Okaloosa and Walton, all of which suffered little damage. Barrhead Travel doubles Universal Orlando Resort bookings Barrhead Travel has doubled its year-on-year bookings for Universal Orlando Resort. The Scottish agency chain’s record-breaking sales make it an official UK partner for the Florida theme park. A joint marketing campaign helped Barrhead Travel achieve a 36% increase in room nights, 10% increase in passengers and a 111% increase in park bookings. Don't do anything drastic over Brexit uncertainty, ABTA delegates told Don't do anything drastic due to Brexit uncertainty, delegates were told at this year's ABTA Travel Convention. A panel of business leaders discussing the future of travel were asked to share one piece of parting advice for their audience. Both Richard Calvert, CEO of Shearings' parent Specialist Leisure Group, and John Bevan, CEO dnata Travel Europe, said companies shouldn't make any big changes in light of Brexit negotiations and the fear of there being a no-deal situation. Brand USA hails UK market ahead of big-screen premiere Brand USA hailed a positive market from the UK to America as it prepared for the UK premiere of its latest big-screen film. America’s Musical Journey, fronted by singer Aloe Blacc and narrated by actor 11.A.1 Packet Pg. 330 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) Morgan Freeman, will be shown for the first time in the UK at a screening for the trade and media at London’s Science Museum. The premiere comes as latest figures from the US National Travel & Tourism Office show a 2.8% year-on-year increase in arrivals from the UK in the first four months of 2018, bucking the trend of annual declines of 2.3% in 2017 and 6.7% in 2016. MARKETING/SALES/PROJECTS & ACTIVITIES: EVENTS: Strategic Planning for exhibiting at World Travel Market, 5th – 7th November 2018, Excel London World Travel Market London is the leading global event for the travel industry to meet industry professionals and conduct business deals. Through its industry networks, unrivalled global reach, WTM London creates personal and business opportunities, providing customers with quality contacts, content and communities. Over the three days, 5th-7th November, the travel industry comes together, as almost 5,000 exhibiting destinations, technology and private sector companies come to London to find and network with 51,000 travel professionals, key industry buyers, journalists, digital influencers, students and tourism Ministers. During September and throughout October 2018 we have targeted high end tour operators and media partners that will be vital in driving incremental business to our region, to set up meetings at WTM. OMMAC have organised a schedule of meetings with valued partners and new contacts with a view to expanding Paradise Coast product in the UK market and driving awareness of the destination. We have also been collaborating on appointments with local industry partners Wendy Cole, Naples Beach Hotel & Golf Club and Cathy Christopher, Inn on 5th, who will both join us on the booth this year at WTM. We’ve been in regular contact with Visit Florida and Brand USA to ensure we maximise our presence with key partners and attend relevant events. UPCOMING EVENTS 2018 DATE SPECIAL EVENT LOCATION 5-7 November World Travel Market London 5th November Visit Florida/Florida’s Paradise Coast Signature Event, WTM London 21th November Virgin Holidays USA Thanksgiving Reception London 11.A.1 Packet Pg. 331 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) Once again, Florida’s Paradise Coast have secured sponsorship of our annual showcase UK event – partnering with Visit Florida to co-host a dinner for the Florida industry on the Monday night of WTM (5th November). The annual event is a key opportunity to network with many leading Florida partners and hear updates as well as updating others. Working closely with Visit Florida and the CVB including RSW to ensure we have key contacts on our hosted table etc. World Travel Market is a week of important events and OMMAC have secured invitations to attend the Virgin Holidays Awards and dinner and the British Airways Holidays & British Airways dinner - additional prestigious invitation only event where we are able to raise the profile of Florida’s Paradise Coast through meeting and networking with many of the most influential contacts for the US travel industry. Also attending the Visit USA briefing, for update industry news. Plus VIP activity per & post WTM for individual UK tour operators where we have the opportunity to host them on a one-to one basis. WTM Daily – Brand USA Partner News OMMAC supplied Brand USA with information for their ‘partner news’ segment, where they include information from partners around the United States on what’s new in their destinations. We worked with the CVB to supply them with copy and imagery to highlight the news in Florida’s Paradise Coast. Brochure distribution for World Travel Market In advance of World Travel Market 2018, we’ve liaised with BH&P, our brochure storage company, to ensure we have relevant literature on stand to promote and raise the profile of our destination. COOP MARKETING: Reviewing all co-op opportunities including and not limited to: British Airways Holidays / BA / ST Sports – Southall Travel / American Holidays CONSUMER MARKETING: See above detail on Family Traveller consumer publication. FAM TRIPS: Virgin Holidays FAM trip – November 2-7 OMMAC continue to liaise with key tour operator partner Virgin Holidays, to help organise their FAM trip, which will see 14 members of Virgin Holidays retail staff visit Florida’s Paradise Coast in November 2018, staying for 3 nights. Virgin Holidays is one of the biggest UK tour operators to Florida and the USA and a valued partner. We are working very closely with Virgin Holidays, the CVB and our industry partners for support. Hotel partners include LaPlaya and Naples Grande as host properties – additional site visits /attraction experiences and dining are being requested. This FAM is an excellent opportunity to showcase everything the destination has to offer to their retail staff in order to increase sales to our destination. Additionally we have offered an incentive to the most engaged agents on social media for Florida’s Paradise Coast. 11.A.1 Packet Pg. 332 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) PUBLIC RELATIONS Publication/ Circulation Activation/ Date of travel Angle/ Theme Industry partners Status update/ publish date PR Value Florida Friday, Travelmole, Distributed to : 1,500,000 Submitted content for monthly newsletter Supplied content for the theme ‘Go wild in the Sunshine State’ Everglades National Park and Big Cypress National Preserve Completed Achieved coverage in newsletter (displayed below) $2,060 Selling Travel Trade Publication Circ - 14,925 See below additional coverage missed from last month September’18 Touring the southern regions of Florida Quote from Jack Wert and reference to Marco Beach Ocean Resort for lead in price. Complete Coverage achieved in the September 2018 publication, with a quote from Executive Director Jack Wert (see below) $2,150 Isabel Conway – freelance & Irish Independent Cir - TBC January’19 – proving difficult to secure dates- TBC Preview the new exhibit at Marco Island Historical Museum with Smithsonian that includes the Key Marco Cat Calusa artifact. Visit Florida _ TBC Securing date in order to obtain assistance with flights & car rental - ongoing TBC Carly Honeyfield – Bella Magazine Circ - 166,000 copies sold each week August’19 To showcase family product in the Naples and Marco Island areas. TBC Ongoing Dates are confirmed, meeting at WTM secured to discuss in further detail TBC 11.A.1 Packet Pg. 333 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) Sarah Forrest Freelance journalist who blogs for Golf Guru Group – will also be pitching to other golf publications including The Golf Business (Golf Guru pageviews: 19,000) Consumer Opportunity Liaison ongoing To raise the profile of golf in Naples in the UK GolfBreaks – unable to provide flights at the moment – still in discussion Ongoing Liaison continues with Sarah to see if a trip to the region will be possible as Flights are required. TBC Below: Selling Travel – September 2018 – Distribution: UK Trade 14,925 11.A.1 Packet Pg. 334 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) Florida Friday – Go wild in the Sunshine State, – 11.A.1 Packet Pg. 335 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) Distribution: 1,500,000 11.A.1 Packet Pg. 336 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) SOCIAL MEDIA ACTIVITIES Activity Status/Result We continue to keep a presence on @ParadiseCoastUK. This month we have looked to inform potential travelers of upcoming events and use inspirational quotes and images to encourage them to travel. @ParadiseCoastUK continues to grow followers and get support through retweets and likes. A selection of Facebook and Twitter updates this month Facebook 11.A.1 Packet Pg. 337 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) Twitter – #WorldAnimalDay Halloween 11.A.1 Packet Pg. 338 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) MONTHLY SALES & MARKETING ACTIVITIES OCTOBER 2018 EUROPEAN SALES & MARKETING prepared by on 1 November 2018 11.A.1 Packet Pg. 339 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) SUMMARY OF ACHIEVEMENTS TOUR OPERATOR ACCOUNTS Germany o erlebe-fernreisen GmbH, BEST-RMG, Karin Ben Mansour, Produktmanager USA NAP Sales The brochure distribution during the USA customer event at their headquarters on October 6th, 2018 was successful. We could achieve that this was completely FOC and therewith reached approx. 80 consumers. Netherlands o Tiago Tours, Diane Kranz, Sales Manager NAP Sales We have identified the USA/Kanada specialized TO Tiago Tours located in the Netherlands. They have a huge focus on camper travels, but also sell fly-drives. They do work B2B mainly and have a strong sales focus with the TA’s in the Netherlands. They have a brochure also including Florida, for now NAP is not yet displayed in the brochure, but online on the website, with description and images. We have discussed the potential of a Florida TA Training or promotion with other Florida destinations such as Kissimmee and Visit Orlando for 2019. We could also secure to receive a newsletter (3.000 addresses) inclusion completely FOC send out to B2B partners all over the Netherlands in November/December. o FOX Vakanties, Joey van der Ven, Product Manager NAP Sales We have achieved that FOX Vakanties, has included Naples as one of the components in a newly designed itinerary for Florida, where they used our delivered content for the description of the tour. Joey the product manager is still working on a new itinerary for families and is planning to include Naples as well and will keep us in the loop about the process. o WRC Reizen Group, Chris Freitag, Consultant NAP Potential Check We have met Chris during the Visit USA Netherlands roadshow, were he announced that he is now working as a consultant for WRC Reizen a TO specialized fort round trips all over the world including USA and Florida. Chris was former working for Tenzing Travel as head of the product management USA. WRC Reizen is featuring Florida already including Ft. Myers, Miami as well as Orlando and the Key’s. NAP would fit just perfectly into the established portfolio. We have made first contacts with the product management. They are currently proof checking if NAP in their eyes matches to the portfolio as well. o TUI Benelux, Nieke Kok, Product Manager USA TUI Benelux, Aniek Lamberink, Product Management North America NAP Sales 11.A.1 Packet Pg. 340 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) We have met Nieke and Aniek during the Visit USA Netherlands roadshow and could secure, that they will visit NAP after the Huddle in January. We will assist with itinerary accordingly. They also participated at the speed dating during the roadshow and therewith received a 10 min NAP destination training. o Riksja Travel, Evelyn Groenenberg, Product Manager USA NAP Sales We have accomplished that Riksja Travel with their USA program Riksja Amerika has included a Naples and Everglades story (written from their experiences in NAP in Dec 2018) into their travel blog on the website. As well as they are promoting Naples as overnight stay with low budget options amongst the sales team. TRAVEL AGENTS o TA Sales Calls: this month, we have proudly presented NAP to a total of 49 travel agents during personal visits in following areas: Luxembourg, Trier, Kaiserslautern, Nurnberg, greater Munich area, greater Stuttgart area. o Karawane Reisen, Best of Travel Group, Petra Pertl, Product Manager North America We have secured Karawane Reisen with information concerning the Red Tide situation and helped place a booking for NAP in 2019. o Studiosus Urlaubscenter, Ljiljana Markovic, Agency Manager TA Training DiaMonde Portfolio We conducted an in-depth training to 5 agents of DM portfolio including NAP. Their company name might be misleading as they are not Studiosus anymore and especially Lili tries to steer away from Studios towards airtour and dertour deluxe. Within only 1.5 years she managed to get their office into Airtours Business Club and growth in this segment will continue. o Giller Reisen GmbH, Lufthansa City Center - Fyne Travel, Angela Staehler, Managing Director TA Training DiaMonde Portfolio We conducted a 2-hour training of the DM portfolio for 6 agents from their several offices in Solln, Harlaching, Deisenhofen and Rottach-Eggern. o TUI Suisse Ltd., Maren Wesselmann, Brand Manager airtours TUI CH Apero with DM Training on DM portfolio with Pizza and drink to 12 agents (inhouse sales and travel agents). update given on latest development in relation to TUI and ATI portfolio. 11.A.1 Packet Pg. 341 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) EVENTS o Visit Florida Media FAM Date & Place 22.-24.10.2018 Marco Island, Naples, Everglades City Nr of attendees 5 Profile of event Visit Florida took care of the organization and invitation process for this FAM, which started in the Key's and Fort Lauderdale before the group came to NAP for a 2-night stay at the JW Marriott Marco Island. The main focus of this FAM was nature aspects of the region. Profile of attendees The journalists were handpicked from Visit Florida and all from Germany. We had high-quality journalists some writing for America Journal, ADAC Travel Magazine, Focus online, Lea women’s magazine and others. Please find the detailed list with info attached. General feedback The FAM was perfect, the group had a good dynamic. They got to experience the Botanical Garden, as well as a kayak tour through the Everglades, a guided Corkscrew Swamp boardwalk tour and an airboat tour. They dined in wonderful venues such as Snook Inn and Pincher's, as well as the Hilton Marco Island and Little Bar in Chokoloskee. Their feedback was excellent, they loved the destination and the fact that there is a huge variety in different nature experiences close by. They successfully collected content for their articles accordingly. o Eurowings Media FAM Date & Place 26.-30.10.2018 Naples, Marco Island, Everglades Nr of attendees 5 Profile of event In order to push the new flight routes with Eurowings from Munich and Dusseldorf to Fort Myers RSW, we have teamed up with Eurowings, who sponsored the tickets and the Fort Myers CVB and set up a media FAM in October. The journalists stayed 4 nights in NAP and LaPlaya Beach & Golf Resort hosted the FAM for all 4 nights. Profile of attendees The journalists were handpicked from NAP and the Ft. Myers CVB and all came from Germany. The invitation and selection and communication with the journalists was done together with the Fort Myers CVB. We had big daily newspapers, as well as free lancing journalists writing for Vogue etc. Please find detailed info about journalists attached. General feedback The media FAM was excellent. LaPlaya Beach & Golf Resort the hosting hotel was not only sponsoring the nights, but also have had the journalists experience SPA treatments, SUP, Golf (they could decide) as well as they offered breakfast and a hosted dinner and lunch which was marvelous. The group experienced other dining and lunch spots such as the French as well as the Continental and Little Bar. In order to experience the region, the group did a kayak tour to Rookery Bay, Trike tour, boat tour into Naples Bay and an air boat tour as well as they visited the Botanical Garden and Naples Stone Crab festival. 11.A.1 Packet Pg. 342 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) o Visit USA Netherlands roadshow Date & Place 02.-05.10.2018 Zwolle, Amsterdam, Den Bosch Nr of attendees 136 Profile of event We participated at the 10 min speed dating sessions in Zwolle and Den Bosch and Amsterdam. Additionally, we participated at the media launch were 12 journalists attended and also participated at the tour operator get together were 15 product managers attended in Amsterdam. Profile of attendees Travel agents from all over the country near the locations. General feedback This roadshow was excellent we could reach many agents from all over the country and comprehensively educate them about NAP, the agents were highly interested and took many notes and had a lot a of questions. During the roadshow we have met many TA’s self-employed and working from home, which is very usual in the Netherlands. From the organization perspective, improvements must be made to create an even more efficient and effective event, as the media lunch and TO get together were very rushed and there wasn’t a lot of time for net working properly. Visit USA Netherlands has therefore sent out a feedback form in which we have taken part at. Cost 1.795 USD o Tenzing Travel FAM Date & Place 23.-25.10.2018 Naples, Everglades Nr of attendees 3 Profile of event Tenzing Travel agents received itinerary from CVB and explored the destination own their own. Profile of attendees Inhouse B2B travel agents from the Tenzing Travel head office General feedback The agents stayed in NAP for 2 nights at the Inn on Fifth; they did site inspections at the Edgewater, Bellasera and Naples Bay. To get to know the region more, they experienced: Trike Tour, Naples Princess, Tin City, Naples Pupcycle and Wooten's Airboat Tours. We have done the follow-up accordingly and learned that the agents loved the destination, they liked the atmosphere and the variety that the destination has to offer. They are looking forward to taking advantage from their personal experience back in the office in Amsterdam. 11.A.1 Packet Pg. 343 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) MARKETING Visit Florida & Mairdumont Campaign The first part of the campaign with Visit Florida and Mairdumont started in October. It is the personalized travel magazine on the Marco Polo online magazine. Our online questionnaire/ quiz will then lead to the magazine. The magazine alone will guarantee 30.000 clicks and went online October 24, 2018. Please find the content below: https://www.marcopolo.de/magazin/reportagen/usa/florida_immer_der_sonne_entgegen.html#start NAP Facebook group We have promoted our NAP Facebook group via our follow-up mail from the Visit USA Switzerland roadshow and did a raffle with our branded Bluetooth speaker boxes. We have achieved 20 new members in the group, which has now 338 members. Newsletter M(e)er Erleben We have secured to be included in the newsletter from Antje Gerstenecker, with her blog M(e)ehr erleben. Antje is very familiar with NAP as we have worked together several times. In October she chose to write about the Red Tide situation and we have secured her with information for NAP. Social Media DiaMonde We have successfully achieved to include NAP in several Facebook & Instagram activities sharing updates and stories (currently 800 fans on Facebook and around 350 on Instagram sourced from mainly TAs in German-speaking markets). Facebook NAP # posts: 7 #fans: 11,467 Please find down below the most successful posts in October: #1 09.10.2018 post of Naples beach, reached 1,573 clients, 69 reactions and 59 likes #2 01.10.2018 post beach, reached 1.229 clients, 74 reactions and 63 likes PROJECTS o Media handling meeting During Anne-Kathrine's visit in NAP, she held a meeting with JoNell Moodys and Maria Power to discuss the PR request handling and other media news and info’s. o Translation German website We have proof read, reviewed and translated the content for the German website paradisecoast.de. 11.A.1 Packet Pg. 344 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) CONSUMER o Brochure fulfillment: 15 in total HIGHLIGHTS IN NOVEMBER 2018 o Sales Calls Hamburg, 28-30, November, 2018 o Sales Calls Zurich, 28-30, November, 2018 o Newsletter inclusion DiaMonde Hoch4, 13 November, 2018 o Visit USA Media Event Hamburg, 6 November, 2018 o TV production Visit Florida/Elstner’s Reisen, 8-11 November, 2018 o NAP brochure distribution Argus Reisen North America Day, 16 November, 2018 o Visit USA Austria Salzburg Seminar, 14 November, 2018 o DiaMonde Dinner Event, 28 November, 2018 o TUI service center training, 29 November, 2018 o CRD Training, 6 November, 2018 o TIP editorial, 14 November, 2018 o Brochure distribution consumer show Leipzig, 22-25 November, 2018 o Brochure distribution Reiselust Bremen, 15-18 November, 2018 11.A.1 Packet Pg. 345 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) VISITOR SERVICES REPORT- Lori Lou Waddell October 2018 Visitor Profiles Month Big Cypress Oasis Everglades Immokalee Marco Island Naples YTD Total Year 2015 52,473 107,564 85,941 1,103 6,810 20,419 274,310 Year 2016 65,051 104,162 67,403 1,252 6,321 6,992 251,180 Year 2017 44,153 92,081 40,329 1,617 4,647 5,193 188,020 Jan 2018 6,145 10,946 3,649 223 349 702 22,014 Feb 2018 6,362 12,619 3,684 313 405 517 23,900 Mar 2018 7,097 15,897 5,280 117 401 474 29,266 Apr 2018 4,041 7,880 1,954 140 202 234 14,451 May 2018 2,444 6,071 1,634 145 140 283 10,717 Jun 2018 2,613 5,883 0 83 85 207 8,871 Jul 2018 3,060 7,029 0 98 84 177 10,448 Aug 2018 2,172 5,216 0 144 64 236 7,832 Sept 2018 1,310 3,646 0 118 108 150 5,332 Oct 2018 1,924 4,668 0 100 78 229 6999 Nov 2018 Dec 2018 Total YTD 37,168 79,855 16,201 1,481 1,916 3,209 139,830 • Everglades City Visitor Information Center has closed their location as of June 1, 2018. International Visitor Origins 11.A.1 Packet Pg. 346 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) U.S. Visitor Origins 11.A.1 Packet Pg. 347 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) 11.A.1 Packet Pg. 348 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) OCTOBER 2018 Naples Visitor Information Center Activities Activities for the Period • Respond to all emails regarding tourism in Collier County coming to Chamber of Commerce • Training for new volunteer • Begin transition to create a mini-visitor information center in the lobby of the Naples Depot Museum • Call all Chamber hoteliers with request for rack cards to place in lobby at Naples Depot Museum • Call all Chamber attractions with request for rack cards to place in lobby at Naples Depot Museum • Order 3 cases of Paradise Coast Visitor Guides for distribution and for lobby at Naples Depot Museum • Order 2 cases of maps from Visit Florida • Meeting with Marco Island Chamber of Commerce • FAM w/Pure Florida completed. • Confirm FAM with Staybridge Inn and Suites • Confirm FAM with Botanical Garden • Arranged to move rack card holder to train depot museum & rack cards • Discussion about a possible location for a visitor information in Everglades City • Send out Calendar of Events to all Chamber of Commerce Board Members. • Update on Visitor Center in lobby at the Naples Depot Museum • Respond to requests for Visitor and Relocation packets • Update Visitor Counts for Collier County Visitor Information Centers • Update Statistics for Naples Visitor Information Center • Request all materials below par levels for Visitor Information Center from attractions, hotels, restaurants • Manage VIC Vol Schedule • Manage/update/email Calendar of Events for Tourism partners • Manage daily operation of Visitor Information Center • Manage all requests for Visitor and Relocation materials Distribution • Two cases Paradise Coast Visitor Guides to Marco Island Chamber of Commerce VIC • One case area maps to Marco Island Chamber of Commerce VIC Monthly Attendance • Chamber of Commerce monthly events • CVB Staff Meeting • TDC Meeting • Skal Meeting Board Meeting followed by Membership event • Sports Council General Meeting and Board Meeting 11.A.1 Packet Pg. 349 Attachment: Oct 18 Staff Report Activity (7394 : Tourism Staff Reports) 11/26/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 12.A Item Summary: Detailed Staff Reports Meeting Date: 11/26/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 11/19/2018 3:27 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 11/19/2018 3:27 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 11/19/2018 3:27 PM Tourism Jack Wert Director Completed 11/19/2018 3:54 PM County Manager's Office Sean Callahan Executive Director Completed 11/19/2018 8:21 PM County Attorney's Office Colleen Greene Attorney Review Completed 11/20/2018 9:12 AM Tourist Development Council Jack Wert Meeting Pending 11/26/2018 9:00 AM 12.A Packet Pg. 350 10/10/2018 - 11/13/2018 Naples Marco Island Everglades CVB Sales Report Event Type:More than one selected Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED DEFINITE Exceptional Site Selections 9/3/2019 9/6/2019 0 48 87$54,940.58 0RFP RcvdXSITE Florida - June to October 2019 Cvent-Debi Knows $0.00repeatBooked Business Greeting Card Association 9/16/2019 9/21/2019 0 55 180$79,136.76 0RFP Rcvd LocalGCA 2019 Annual Convention Association-Meetings, Conventions Repeat Planner $0.00newRFP Pending HelmsBriscoe 1/19/2020 1/21/2020 0 200 600$336,822.32 0RFP Rcvd LocalCHS Country Operations Seller Meeting Incentive Cvent-Debi Knows $0.00newBooked Business HelmsBriscoe 11/13/2018 12/8/2018 0 2 52$23,771.97 0RFP Rcvd LocalPRG - Restaurant Opening Corporate Cvent-Debi Knows $0.00newPlanner Cancelled RFP Koncept Events, LLC 5/29/2020 6/5/2020 0 242 922$473,634.50 0RFP Rcvd LocalNASCO Converge 2020 - May Tech Cvent-Debi Knows $0.00newBooked Business Naples Grande Beach Resort 7/28/2019 7/30/2019 0 186 392$388,956.63 0Rfp enhancement Local2019 DASA Summer Institute Partner - Hotels $0.00newBooked The American College 1/29/2019 1/31/2019 0 60 125$72,815.04 0RFP Rcvd LocalAmerican College of Planning Association-Meetings, Conventions Philadelphia $0.00newBooked Business Printed: 11/13/2018 Page: 1 of 2Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 351 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) 0 793 2,445$1430077.80 0Event Count: 8 $0.00 0$1430077.80 2,4457930Event Count: 8 $0.00 Printed: 11/13/2018 Page: 2 of 2Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 352 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) LATEST COLLIER TOURISM & DESTINATION FEATURE NEWS JULY 2018 Collier Tourism-CVB News Media Outlet Story Title & Link to Online Version Date Details Ad Value Florida Tourism Marketing Today (FADMO) Florida DMOs Receive USTA Destiny Awards SEPTEMBER Issue CVB press release: Front page story about Naples, Marco Island, Everglades CVB and Beaches of Ft. Myers & Sanibel winning Destiny Awards at ESTO Florida Tourism Marketing Today (FADMO) Front Page: Flager Awards including CVB's Henry for Tourism Advocacy; Quick Trips: Collier County recognized for Sports Tourism with FRBA Award OCTOBER Issue Coverage of Flager Awards; & CVB photo/caption submission for small market sports tourism excellence award FADMO.org 2018 Flagler Awards October Story posted on state destination marketing association website detailing 2018 Flagler Award winners Business Observer Tourism organization names new executive 9/24/18 CVB News Release: Jeffrey John comes from Tuscon to Naples to become sports deveopment manager for CVB WINK News Sea turtle release planned for Naples Beach - CC Pollution Control reporting dead fish washed up yesterday from Barefoot Beach to Naples Pier 9/26/18 Morning news live shots from Naples Beach reports that CC Pollution Control reporting dead fish and crabs on north Naples Beaches. Despite this, red tide tests are NOT PRESENT, so sea turtle release will happen today at Naples Beach News-Press Fall events bring some outdoor fun 9/27/18 CVB Collier Tourism Column: Fall brings lots of outdoor events - preview of the Paradise Coast Blueway Paddling Festival in November and Saturday's National Estuaries Day celebration at Rookery Bay $2,926.85 News-Press Collier pursues tourism ad campaign 9/27/18 CVB info provided; JW quote: Details plans to ask BCC for emergency marketing funds, VISIT FLORIDA grants $6,218.46 12.A.1 Packet Pg. 353 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) NaplesNews.com Response to red tide: Collier plans tourism marketing for when coast is clear 9/26/18 CVB info provided; JW quote: Details plans to ask BCC for emergency marketing funds, VISIT FLORIDA grants $397.70 Naples Daily News Response to red tide: Collier plans tourism marketing for when coast is clear 9/27/18 CVB info provided; JW quote: Details plans to ask BCC for emergency marketing funds, VISIT FLORIDA grants $4,485.44 NaplesNews.com Collier County had fewer visitors in August, in part due to red tide 9/27/18 TDC Meeting Report and JW quote: Visitation slightly down in August due to less visitors from within Florida NaplesNews.com Collier County had fewer visitors in August, in part due to red tide 9/28/18 TDC Meeting Report and JW quote: Visitation slightly down in August due to less visitors from within Florida $397.70 Naples Daily News Collier County had fewer visitors in August, in part due to red tide 9/28/18 TDC Meeting Report and JW quote: Visitation slightly down in August due to less visitors from within Florida $4,122.98 NaplesNews.com Naples Harley-Davidson to close Saturday, move into Fort Myers store 9/27/18 CVB quote: Jack Wert quote, Naples Harley store closure disappointing but won't impact tourism too much with the merger with Six Bends location $397.70 News-Press.com Naples Harley-Davidson to close Saturday, move into Fort Myers store 9/28/18 CVB quote: Jack Wert quote, Naples Harley store closure disappointing but won't impact tourism too much with the merger with Six Bends location $369.69 Hello SWFL Collier prepares tourism plan for after red tide 9/28/18 CVB info provided, EC interview: Story details plan for post-red tide marketing campaign NBC-2 Collier had fewer visitors in August due to red tide 9/28/18 11 a.m. News-CVB info provide, EC interview: Plans for post-red tide marketing campaign $1,362.00 NaplesNews.com When will SW Florida waters return to normal? Soon, scientists hope 10/2/18 CVB response, JW quote: Story on brown water following red tide; JW provide comments on plans for post-red tide marketing Naples Daily News When will SW Florida waters return to normal? Soon, scientists hope 10/3/18 CVB response, JW quote: Story on brown water following red tide; JW provide comments on plans for post-red tide marketing News-Press.com When will SW Florida waters return to normal? Soon, scientists hope 10/3/18 CVB response, JW quote: Story on brown water following red tide; JW provide comments on plans for post-red tide marketing 12.A.1 Packet Pg. 354 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) MarcoNews.com 10 years of Rookery Bay: Nature preserve celebrates National Estuaries Day 10/2/18 CVB attendance at event, JW quote: Rookery Bay event for National Estuaries Day also celebrates 40th anniversary of the reserve. Jack Wert quoted, recognizing importance of Rookery Bay to the community. TDC funds are supporting the new 40th anniversary film to air in 2019 on PBS. NaplesNews.com 10 years of Rookery Bay: Nature preserve celebrates National Estuaries Day 10/2/18 CVB attendance at event, JW quote: Rookery Bay event for National Estuaries Day also celebrates 40th anniversary of the reserve. Jack Wert quoted, recognizing importance of Rookery Bay to the community. TDC funds are supporting the new 40th anniversary film to air in 2019 on PBS. $397.70 Marco Eagle 10 years of Rookery Bay: Nature preserve celebrates National Estuaries Day 10/4/18 CVB attendance at event, JW quote: Rookery Bay event for National Estuaries Day also celebrates 40th anniversary of the reserve. Jack Wert quoted, recognizing importance of Rookery Bay to the community. TDC funds are supporting the new 40th anniversary film to air in 2019 on PBS. NaplesNews.com Welcome back to Naples, seasonal residents; here is what you missed while you were away 10/4/18 CVB info, JW quote: Emergency advertising mentioned in response to red tide, JW quote Naples Daily News Welcome back to Naples, seasonal residents; here is what you missed while you were away 10/5/18 CVB info, JW quote: Emergency advertising mentioned in response to red tide, JW quote about post-red tide marketing $6,181.24 News Press Collier Tourism: Locals love October 10/11/18 CVB Collier Tourism Column: Stone crab season; claws are safe to eat; October favorite month for locals, great fishing $2,926.85 NaplesNews.com Florida tourism industry sees resiliency tested in Hurricane Michael, water quality crisis 10/14/18 News-Press report, JW quote: Look at state and region after Irma, Michael, water quality issues. 12.A.1 Packet Pg. 355 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) Naples Daily News Florida tourism industry sees resiliency tested in Hurricane Michael, water quality crisis 10/15/18 News-Press report, JW quote: Look at state and region after Irma, Michael, water quality issues. Facebook.com/TheParad iseCoast Live from Grimm's Stone Crab: Opening day of stone crab season 10/15/18 CVB Facebook Live: Interview with Everglades City Mayor Howie Grimm at his business, Grimm's Stone Crab. Clear message that stone crab claws are safe to eat. Many positive commenters, people very appreciative for the information Facebook.com/TheParad iseCoast Live from QBE Media Day 10/16/18 CVB Facebook Live: Greg Norman's helicopter taking off from pre-event press conference WINK News Collier County approves $250K for tourism ad campaign 10/16/18 CVB Info; JW interview: Area businesses supportive of CVB plan for post-red tide marketing campaign. Jack Wert interview includes comments on 'this is what these funds are for' as after Hurricane Irma. Destinations International News Brief (D.I. Newsletter) Hurricane Michael, algae tests resiliency of Florida tourism business 10/18/18 Pick up of Fort Myers News-Press Cover Story, includes information on Collier County and quote from Jack Wert on post-red tide marketing plans Naples Daily News SWFL International Airport sees record passenger county for Fiscal Year 2017-2018 10/19/18 CVB Quote: Jack Wert quote on RSW as prime source of visitor traffic to Collier ESPN 99.3 FM Reel Talk Radio Live Mention: Due to generous donor, free pet adoptions through 10/24 at Humane Society Naples 10/20/18 CVB info submission: Info on Humane Society Naples' free adoptions NaplesNews.com Collier County sees more visitors in September without chaos of Hurricane Irma 10/22/18 TDC Meeting: Report from monthly tourist development council meeting. Visitation up over Sept. 2017. Naples Daily News Collier County sees more visitors in September without chaos of Hurricane Irma 10/22/18 TDC Meeting: Report from monthly tourist development council meeting. Visitation up over Sept. 2017. NBC-2 Sports tourism events approved 10/22/18 TDC Meetings: TDC approval of more sports tourism events News-Press Fall for fun at Naples festival 10/25/18 Fall season brings more visitors, seasonal residents and locals coming out to enjoy multiple events $2,926.85 12.A.1 Packet Pg. 356 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) Naples Herald Top Pro Watercross Athletes Return to Naples 10/25/18 CVB press release: Details of event, schedule NaplesNews.com Pro Watercross Championships should bring unique visitors to Naples in lieu of red tide 10/25/18 CVB press release & JW quote: Details activities this weekend through next. Quotes Jack Wert about growth of event over four years Naples Daily News Pro Watercross Championships should bring unique visitors to Naples in lieu of red tide 10/26/18 CVB press release & JW quote: Details activities this weekend through next. Quotes Jack Wert about growth of event over four years Coastal Breeze News More sand to improve Marco's beaches 10/26/18 Marco's central beaches to be renourished with sand dredged from offshore starting in November. Tourist tax pays for the sand. Comment made in story that writer views it as unfair that Marco has been allocated less beach dollars than Naples for renourishment. Facebook.com/TheParad iseCoast Live from Opening of Stone Crab Festival 10/26/18 CVB Facebook Live: Opening ceremonies at Stone Crab Festival Facebook.com/TheParad iseCoast Live from Paradise Coast Wine & Food Experience 10/27/18 CVB Facebook Live: chef Scott Conant presentation Gulfshore Business Daily Naples, Marco Island, Everglades CVB Wins Award 10/29/18 CVB press release: Coverage on the announcement of CVB's 5th ConventionSouth Readers' Choice Award NaplesNews.com Collier Co. Lodging & Tourism Alliance merging with state association 11/1/18 CVB mention: Jack Wert to serve on newly merged board with FRLA NaplesNews.com Top 5 Things to Do in SWFL This Weekend 11/1/18 CVB press release: Pickup from first Pro Watercross release, media alert Naples Herald Three Cheers: Things to Do This Weekend 11/2/18 CVB press release: Pickup of info from Pro Watercross Championship Weekend media reminder NaplesNews.com Pro Watercross Championships: Naples' Erminio Iantosca claims two world titles in two days 11/2/18 Ongoing coverage of Pro Watercross event ESPN 99.3 FM Reel Talk Radio Live Mention: Details on Swamp Buggy Parade 11/3/18 CVB info submission: Details on event, traffic impact 12.A.1 Packet Pg. 357 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) WINK News WINK News This Morning: Events with Jason Drew 11/4/18 CVB press release: Pickup of graphic and info on final day at Pro Watercross Championship at Sugden Regional Park Coastal Breeze News Pro Watercross World Championships 11/918 CVB press release: Photos and info from final Pro Watercross weekend Destination Feature News Media Outlet Story Title & Link to Online Version Publication Date Details Ad Value Thrillist.com The Best Beaches in Florida 9/25/18 Roundup of FL beaches including GREAT writeup of Marco Island SavvyDispatches.com Tweet by blogger on best shelling beaches in Florida - she recommends Marco Island 9/27/18 Pleased to have been a party of this collaboration post on the Best Shelling Beaches in Florida. I got to geek out about Marco Island and the 10,000 Islands aka @ParadiseCoast NaplesNews.com Hundreds of crabs wash up dead on Collier, Lee County beaches 9/27/18 Lack of oxygen in water causing crabs to die. WINK News Lack of oxygen in water cause of blue crabs washing up on beaches 9/27/18 Dead zones in water off Bonita and north Naples causing crabs to die, wash up on beaches WINK News Live at Naples Pier 9/27/18 7 p.m. newscast: Brown water, dead fish - also includes info provided on post-red tide marketing by CVB. (No link available, story not placed online) Hello SWFL Stone crabs affected by red tide ahead of harvest season 9/28/18 Some crabs affected by low oxygen - still safe to eat WINK News In Collier, water brown, murky at Naples pier 9/28/18 Early a.m. report on brown water, dead fish and crabs, but no red tide symptoms Fox 4 Red tide ramping up across Southwest Florida 9/28/18 Live report from Naples beach - brown water, dead fish and crabs Fox 4 Collier seeks money for ad campaign to overcome bad press from red tide 9/28/18 6 p.m. News: Report on plans for emergency funding for post-red tide ad campaign; also mentions brown water at Naples Pier 12.A.1 Packet Pg. 358 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) Hello SWFL Collier prepares tourism plan for after red tide 9/28/18 CVB info provided, EC interview: Story details plan for post-red tide marketing campaign Coastal Breeze News Community Scene: Tourism Star Awards 9/28/18 CVB photos provided: The Paradise Coast Tourism Star Awards at the JW Marriott Marco Island Beach Resort, hosted by Jack Wert, Executive Director of the Naples, Marco Island, Everglades Convention & Visitors Bureau, recognized excellence in the local tourism industry. $2.89 ESPN 99.3 FM - Reel Talk Radio Rookery Bay 40th Anniversary/Nat'l Estuaries Day 9/29/18 CVB Info Submitted: Live segment on the many activities that day at Rookery Bay for National Estuaries Day and the reserve's 40th Anniversary NaplesNews.com Everglades City Blessing of the Fleet rebounds after last year's hurricane woes 9/29/30 Annual ceremony at start of stone crab season Naples Daily News Everglades City Blessing of the Fleet rebounds after last year's hurricane woes 9/30/18 Annual ceremony at start of stone crab season Naples Daily News Murky waters at Naples Pier keep swimmers away 9/30/18 Brown, murky water still being seen at Naples Pier. No respiratory irritation, dolphins seen playing in the water. Roger Jacobsen (City of Naples harbormaster) comments that fish are swimming around pier, bringing in dolphins. Story says scientists unavailable to comment Florida Sun Magazine (German - distributed in Florida & Germany) Wohlfuhl-Haupststadt Naples Oct/Nov/Dec Cover Story: Naples an der »Paradise Coast« wurde zum wiederholten Male zur »Healthiest und Happiest Community« der USA gekürt. Sonne, Meer, gutes Essen und Sport gehören dabei zum Wohlfühl-Mix. EnRoute - Air Canada Everglades photo essay; Top Things to Do in the Everglades October CVB Press Trip from Spring 2017 - Photos and things to do in the Gulf Coast side of the Everglades $7,404.00 NaplesNews.com Dolphins swimming close to shoreline at Naples Beach 10/1/18 Shows dark brown murky water; accompanies brown water story $397.00 Fox 4 Collier tourism seeking money to combat bad press from red tide 10/1/18 Early a.m. News: Anchor reads story on plans for emergency tourism funds to combat red tide impacts; video shows brown water at Naples Pier. $296.00 12.A.1 Packet Pg. 359 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) Facebook Live: Naples Photo Blog Showing brown water, questions whether it is red tide?10/1/18 Commenter talking about red tide, speculating it is causing brown water at Naples Pier KHRD-TV Online - Waco, TX Collier seeks money for ad campaign to overcome bad press from red tide 10/1/18 Pickup by Waco, TX Fox affiliate of Collier red tide marketing story - shows brown water at Naples Pier $2.10 Successful Meetings A Wealth of Meetings Riches on Florida's West Coast CVB info submitted: Coverage of region including Naples/Marco Island NaplesnNews.com 10 years of Rookery Bay: Nature preserve celebrates National Estuaries Day 10/2/18 CVB attendance at event, JW quote: Rookery Bay event for National Estuaries Day also celebrates 40th anniversary of the reserve. Jack Wert quoted, recognizing importance of Rookery Bay to the community. TDC funds are supporting the new 40th anniversary film to air in 2019 on PBS. Marco Eagle 10 years of Rookery Bay: Nature preserve celebrates National Estuaries Day 10/4/18 CVB attendance at event, JW quote: Rookery Bay event for National Estuaries Day also celebrates 40th anniversary of the reserve. Jack Wert quoted, recognizing importance of Rookery Bay to the community. TDC funds are supporting the new 40th anniversary film to air in 2019 on PBS. MiamiHerald.com The ocean is brown, the crabs are dead and the smell is unbearable. Welcome to Florida 10/2/18 Columnist gives opinion-based take on brown water in Naples (which actually isn't from red tide, but she reoprts that it is). $10,000.00 Newsweek.com Why is the Gulf turning brown in Florida? Naples, Seagate beaches have algae bloom 10/4/18 Report on the diatom bloom that is turning the water brown in Naples, followed by recap of red tide WPTV Palm Beach Will red tide affect stone crab season 10/4/18 Crabbers in Everglades City interviewed NBC-2 Red tide doesn't keep sailors away from Ft. Myers Beach 10/7/18 53rd Summerset Regatta brought our lots of regional sailors - none reported any symptoms or notice of red tide. Meanwhile, protesters at Matlacha seek relief from lawmakers 12.A.1 Packet Pg. 360 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) WINK News Thousands of dead fish found floating in Naples Sunday 10/7/18 Large number of small dead fish floating in canals at Moorings Bay, Miramar in city of Naples NBC-2 Naples chefs dish secrets in Foodie Camp classes 10/8/18 Chef Tony Ridgway profiled as example of eleven Foodie Camp chef classes offered in Naples Originals Foodie Camp. Miami Herald Stone crab season off to a promising start in FL Keys 10/15/18 Keys catch not affected by red tide or other influences. Story says catch Everglades City to Tampa should be negatively affected by red tide. INCORRECT about Everglades City and Ten K Islands, which never had red tide. NaplesNews.com Red tide levels are low, but growing season is just beginning 10/15/18 The good news is that a particularly strong red tide that's ravaged the area for about a year is retreating. The bad news is that red tide season is just starting, and some speculate that the outbreak may be with us until early next year. Tuesday marks one year since the National Oceanic and Atmospheric Administration first documented red tide conditions along Southwest Florida's coast. It's the longest outbreak since a bloom formed in late summer 2004 and lasted until spring 2006. Naples Daily News Red tide levels are low, but growing season is just beginning 10/16/18 The good news is that a particularly strong red tide that's ravaged the area for about a year is retreating. The bad news is that red tide season is just starting, and some speculate that the outbreak may be with us until early next year. Tuesday marks one year since the National Oceanic and Atmospheric Administration first documented red tide conditions along Southwest Florida's coast. It's the longest outbreak since a bloom formed in late summer 2004 and lasted until spring 2006. The Dyrt How to Camp in the Everglades in Wet Season 10/16/18 Story copy and link no longer available 12.A.1 Packet Pg. 361 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) ABC-10 News Miami Stone crab season begins with slow start in Everglades City 10/16/18 Interviews with Howie Grimm, Grimm's Stone Crab and Orlo Hilton, Triad Seafood; and customers showing up for opening day to get the season's first claws. Warm temperatures likely lead to a small catch on first day but conditions expected to improve. DigitalJournal.com Red tide growns unabated in SW Florida, but leaves Everglades unaffected this year 10/16/18 Press release from Miami-based Capt. Jason Sullivan, Rising Tide Charters, about severe red tide in Gulf this year, but explaining that it has not been found at all in the Everglades. Travel Channel Most Terrifying Places in America 10/21/18 Episode features possible haunting at Smallwood Store, story of Ed Watson Travel Mole UK (Travel Trade Ezine) Florida Friday: Go Wild in the Sunshine State 10/26/18 CVB Info Submission: Explore Everglades National Park, Big Cypress Nat'l Preserve and other areas to spot many species of wildlife NaplesNews.com Erminio Iantosca set to race in Pro Watercross Championships 11/1/18 Former champion races for first time since father's death GlobeNewswire.com Bespoke Extracts to Sponsor Powersport Racer Sean “Kid” Kelly in 4th Annual Pro Watercross World Championship 11/2/18 Sponsorship news for one of the top Pro Watercross competitors in Naples event OZY.com Why you should visit Florida's Wild Center for Skunk Ape Research 11/12/18 Feature on a stop at Skunk Ape Research Center in Ochopee; recommends pole boat tour OZY.com Why we love batsh*t crazy Florida 11/14/18 Mentions of crazy Florida events and places, including Skunk Ape Research Headquarters 12.A.1 Packet Pg. 362 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) OZY.com This day out serves up Florida history with taxidermy and frog legs 11/19/18 Story details the atmosphere and peak at past history inside the Rod & Gun Club in Everglades City 12.A.1 Packet Pg. 363 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) The News-Press - 10/25/2018 Page : D06 Copyright 2018, The News-Press. Use of this site signifies your agreement to the Terms of Service and Privacy Policy/Your California Privacy Rights , updated March 13, 2007. November 11, 2018 2:36 pm (GMT +5:00) Powered by TECNAVIA Copy Reduced to 73% from original to fit letter page 6D ❚THURSDAY, OCTOBER 25, 2018 ❚THE NEWS-PRESS + Ÿ¡}, 570&#;510.;9*+.'5722.+'5.#56 #ěPCRěKEKPCěKNI%859CĚIRGGN¥S There are so many great things hap- pening in the Naples area you might need to start now to plan your strategy for an event-filled weekend. Timed with the start of snow falling in northern re- gions, many seasonal residents and short-term visitors arrived in town this week just in time to take advantage of this momentous kickoff to our fall festi- val season. Day or night, take your pick from these events that celebrate the best of what the area has to offer. Fall Walk at Naples Botanical Garden Naples Botanical Garden invites ev- eryone to celebrate the change in weather and nature at the inaugural Fall Walk. This autumn holiday experience will feature lights, music, activities and tasty treats after hours from 6 to 9 p.m. throughout the garden Friday, Saturday and Sunday. Find more details at na- plesgarden.org. Paradise Coast Wine & Food Experience This culinary exploration centered at Cambier Park on Saturday in downtown Naples showcases the best food, wine, beer and spirits from local and national chefs and mixologists. You can also ex- plore the Martha Stewart Experience featuring the lifestyle leader’s newest products. Get tickets at wineandfood- .naplesnews.com. Stone Crab Festival The annual Stone Crab Festival gets cracking Friday evening at Tin City and continues through the weekend at Tin City, Bayfront and Port of Naples mari- na. There will be plenty of stone crab claws, seafood and other food vendors, live music and much more. Take advan- tage of special deals on sightseeing cruises by Naples Princess and Pure Florida. Check the entertainment lineup at stonecrabfestival.com. Pro Watercross World Championships Lake Avalon at Sugden Park in Na- ples is the spot to be this weekend and the following week to catch all kinds of extreme watersports action. On Satur- day catch Powerboat Formula 4 action between 10-11 a.m. and 2-3 p.m. The spe- cial Nightflight Light Show at 7 p.m. Sat- urday features daring masters of Hydro- flight. Action continues throughout the first week of November. All events are free for spectators. Visit prowater- cross.com/wc for more information. Wiggins Pass Nature Fest The beach at Delnor-Wiggins Pass State Park is one of the most visited in Collier County. This Saturday between 10 a.m. and 3 p.m. celebrate the fall sea- son at the park’s Halloween-themed Nature Fest event. Learn about native Southwest Florida wildlife and plants, interact with live animals, get your face painted and make Halloween-themed crafts, try paddleboarding courtesy of Naples Beach Adventures and lots more. Kids are encouraged to wear Hal- loween costumes. The festival is free with regular park admission. JoNell Modys is the public relations and communications manager for the Naples, Marco Island, Everglades Con- vention and Visitors Bureau, the tour- ism marketing organization for Collier County where more than 1.7 million visi- tors annually provide an economic im- pact of over $2 billion and support over 38,000 local jobs. Check the destination website, paradisecoast.com, for more ideas on what to see and do in Florida’s Paradise Coast. Share your photos on Facebook, Instagram and Twitter using #ParadiseCoast. COLLIER TOURISM FALL FOR FUN AT NAPLES FESTIVALS Thousands of stone crab claws are served daily at the annual Stone Crab Festival in Naples.PINCHERS NAPLES JoNell Modys Guest columnist USA TODAY NETWORK - FLORIDA If you and your family want a taste of the beautiful but remote and bridgeless Cayo Costa Island, this could be your best bet: “Celebrate Cayo Costa” will be held 9:30 a.m. to 2:30 p.m. Saturday, Nov. 3. Friends of Cayo Costa State Park, in partnership with excursion boat com- panies, is offering fares of $40 for adults and $30 for children age 12 and under. Members of the non-profit Friends of Cayo Costa State Park are eligible for an even greater discount. The fares cover a round-trip cruise, a barbecue lunch by Bubba’s Roadhouse Catering, children’s crafts, demonstra- tions, nature walks, kayaking, shelling, demonstrations by environmental and wildlife organizations – and live music by Sheena Brook, the local country sing- er-songwriter who competed in March 2017 on “The Voice.” Tickets are sold on a limited, first- come, first served basis. It’s prudent to reserve early, by calling one of the fol- lowing departure locations. From Captiva Island, 239-472-5300; Pine Island, 239-283-0015; Punta Gor- da, 941-639-0969; and Boca Grande, 239-472-5300. Boat departure times vary by loca- tion. You can learn more about “Celebrate Cayo Costa” day at www.friendsofcayo- costa.org. All funds raised by the friends group will be used for Cayo Costa State Park. Sponsors are Tropic Star of Pine Is- land, Captiva Cruises, King Fisher Fleet and Cayo Costa State Park. Cayo Costa State Park occupies almost all of the 9-mile-long, nearly 3,000-acre barrier island west of Bokeelia. Although known for its pristine shorelines, the island offers much more, including shade-dappled hiking trails, primitive and rustic cabin-camping, fishing – and history. By the early 1900s, about 20 fishing families lived on Cayo Costa where they established a school, a post office and a store. However, the original settlers were members of the now-extinct Calusa tribe that occupied the island from about 1000 to the mid-1700s AD. SPECIAL EVENT Take family-friendly cruise to Cayo Costa Island Laura Ruane Fort Myers News-Press USA TODAY NETWORK - FLORIDA What’s happening: Lee County Parks & Recreation, in partnership with the Lehigh Acres Fire Control and Res- cue District, will host the Lehigh Acres Fire Prevention Day and Fall Festival Where: Veterans Park, 55 Home- stead Road South, Lehigh Acres When: 11 a.m. to 3 p.m., Saturday. Park is open from dawn to dusk. Cost: Free What to expect: Events are planned for families. Emergency vehicles will be on display along with extraction demon- strations, the OneBlood Big Red Bus, local business vendors, free wellness check- ups, safety tips, and fire prevention and education activities. Veterans Park mar- tial arts and archery program partici- pants will offer demonstrations. There also will be a bounce house as well as free hot dogs, popcorn and snow cones. All ac- tivities are free to the public. At 1 p.m., children up to age 13 can participate in safe trick-or-treating, a costume contest and a parade. Prizes will be awarded for first-, second- and third-place winners of four different age groups. Tips / Notes: Fall Festivals planned at other Lee County Parks & Recreation facilities include: ❚Lakes Regional Park Fall and Hal- loween Festival, begins at 6 p.m. Friday, Oct. 12, and runs daily through Oct. 31. History: The park’s history began with Phase I construction in 1993 con- sisting of a manmade lake, large hill, concrete skate-park bowl, playground, an outdoor basketball court and a pavil- ion. At that time, the park was called Le- high Community Park South. In 1994 it was renamed Veterans Community Park in honor of our country’s veterans. Phase II was completed in 2003 and im- provements were made to the park by adding a multi-purpose recreation cen- ter, two softball fields, a rock-climbing play area, a maintenance compound and enlarging the lake. In 2008, Phase III completed with the addition of four lighted tennis courts, two covered light- ed basketball courts and a splash play- ground. The final phase of Veterans Community Park included a handball court and a multipurpose athletic field, which is used for cricket, flag football, soccer and other sports, additional pic- nic areas and the Paws 4 Duty dog park. Info: leeparks.org or 239-369-1521 Driving directions: From I-75, take exit 138 and head east on Dr. Martin Lu- ther King Jr. Blvd. Turn left onto Lee Blvd. Turn right onto Homestead Rd. N. and the park entrance will be on the left. About us: Lee County Parks & Recre- ation has 263 positions, a $35.5 million budget and more than 31,500 acres of parks, preserves, facilities and other sites. The department oversees four rec- reation centers, 10 community centers, community parks, Conservation 20/20 lands, greenways, the Calusa Blueway Paddling Trail, four year-round pools, seven boat ramps, sports complexes in- cluding the Boston Red Sox and Minne- sota Twins spring training facilities, dog-friendly facilities and pristine Gulf of Mexico beach parks. Contact us at 239-533-7275 or lee- parks@leegov.com. LEE PARKS Veterans Park hosts Fire Prevention Day, Fall Festival Special to Fort Myers News-Press 12.A.1 Packet Pg. 364 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) The News-Press - 11/08/2018 Page : D02 Copyright 2018, The News-Press. Use of this site signifies your agreement to the Terms of Service and Privacy Policy/Your California Privacy Rights , updated March 13, 2007. November 11, 2018 2:42 pm (GMT +5:00) Powered by TECNAVIA Copy Reduced to 50% from original to fit letter page 2D ❚THURSDAY, NOVEMBER 8, 2018 ❚THE NEWS-PRESS + Problematic friendship is draining to woman Dear Annie: I started to gradually notice changes in my friendship with “Marla” while I was having marital trouble. Because Marla and I were extremely close, I was disappointed she wasn’t there for me. Marla started to decline invitations to go to lunch and would not answer my calls. Yet when my good friend from out of town came to visit, Marla suddenly had an urgent issue that had to be dealt with immediately. Marla was blowing up my phone with texts, even after I explained that I was spending time with my old friend. After my friend left, I reached out to Marla and offered to meet for coffee or to talk, expressing that I valued our friendship and telling her how important she was to me. I got no immediate response, but a few days later, I got a “I’m sorry; I’m busy” text. I texted back and repeat- ed that our friendship was important to me and that I wanted to have time to talk with her. No response. About two years ago, we went to my vacation house for a weekend. I found out she had told a mutual friend that she felt “obligated” to go. I started to distance myself then. I guess she finally noticed recently or decided to pay attention. She has been texting me, asking, “What is going on?” We decided to meet for lunch, but none of this came up. I have invested a lot of time in this friendship, but at this point in my life, there are too many games. The trouble is that we have mutual friends and socialize in the same circle. — Longtime Friend or Foe Dear Friend Or Foe: Though you have tried to talk things out with Marla several times, it doesn’t sound as if there’s been a real conversation yet. You could give that one more try, directly addressing the problems that have come between you. But should she keep playing games, there would be no need for you to play along. You could continue to go to mutual friends’ functions and be cordial toward her, but it would be better to keep your distance emotionally. Dear Annie DEARANNIE@CREATORS.COM MARMADUKE ZIGGY Collier County’s natural attractions all have conservation at the core of their en- tertainment and educational offerings. Naples Zoo supports more than 20 con- servation causes at global organizations, such as its support of the Madagascar Fauna and Flora Group, along with im- portant local causes, including support for the endangered Florida panther. Washed Ashore: Art to Save the Sea The zoo’s newest special traveling exhibit, Washed Ashore: Art to Save the Sea, features 11 larger-than-life sculp- tures of marine animals, all negatively impacted by plastic pollution that has reached an estimated 315 billion pounds in oceans today. Zoo guests are invited to get up close to view the sculptures. You can look in- side the mouth of 11-foot long Chompers the Shark, stand next to 16-foot long Priscilla the Parrot Fish, find all the legs of Octavia the Octopus and more. Other creatures featured in the exhibit are a sea star, polar bear, penguin, seal, trig- ger fish and two whale tails. On Nov. 15, Angela Haseltine Pozzi, founder of the Washed Ashore program, will be at Naples Zoo for a conservation lecture from 6 to 8 p.m. General admis- sion is $10 at the door and guests should RSVP at napleszoo.org/speakers. Marco Island a No (plastic) Straw Zone For years, plastic straws were the No. 1 garbage items picked up by dedicated beach cleanup volunteers on Marco Is- land. Last March, the Marco Island City Council voted to prohibit businesses on the beach side of Collier Boulevard from using plastic straws. Since Marco Island beaches are prime sea turtle nesting zones, this was a natural progression in the island’s ef- forts to maintain a clean and healthy en- vironment for marine life Since implementing the plastic straw ban, JW Marriott Marco Island Beach Resort now offers paper straws in its pi- na colada cocktails and sugar cane stir- rers in its mojitos. The net reduction from this one resort is the elimination of 65,000 plastic straws per month. At the corporate level, Marriott International now plans to remove plastic straws and drink stirrers from all its 6,500 hotels and resorts worldwide by July 2019. The Marco Beach Ocean Resort and Sunset Grill at the Apollo have switched to a plant-based biodegradable straws and other beach and island businesses are on board with the effort. JoNell Modys is the public relations and communications manager for the Naples, Marco Island, Everglades Con- vention and Visitors Bureau, the tour- ism marketing organization for Collier County where more than 1.7 million visi- tors annually provide an economic im- pact of over $2 billion and support over 38,000 local jobs. Check the destination website, paradisecoast.com, for more ideas on what to see and do in Florida’s Paradise Coast. Share your photos on Facebook, Instagram and Twitter using #ParadiseCoast. COLLIER TOURISM View art, have a cocktail to help save marine life Chompers the Shark is an 11-foot long sculpture created from plastic garbage collected from beaches. It’s one of 11 sculptures on display at Naples Zoo through April 21 as part of the Washed Ashore: Art to Save the Sea exhibit.COURTESY PHOTO JoNell Modys Guest columnist USA TODAY NETWORK - FLORIDA 12.A.1 Packet Pg. 365 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) EXECUTIVE DIRECTOR’S REPORT All Eyes on Florida by Robert Skrob, CPA The primaries turned Florida’s gubernatorial election into a world- wide news story. This will be the most expensive, hard-fought election in Florida’s history. Both candidates have professed support for Florida’s tourism industry. Still, if you have the opportunity to meet and speak with one or both of them, make sure you let them know just how important tourism marketing is to your community. Make your plans to attend the FADMO Annual Meeting this month. There will be a number of important updates about plans for Legislative Session 2019 and on the issues that have come up over the last two years. I look forward to seeing you there!FLORIDA DMOs continues on pg. 5 Florida DMOs Recognized for Outstanding Tourism Marketing VISIT FLORIDA announced the win- ners of the Flagler Awards during the annual Florida Governor’s Conference on Tourism, held September 12-14 at Omni Orlando Resort at ChampionsGate. Named for Henry Flagler, the Flagler Awards were established in 2000 to recognize outstand- ing tourism marketing in Florida. As in previous years, the 2018 Flagler Awards drew entries from Florida’s tourism partners, large and small. This year DMOs claimed 42 Flagler Awards, 15 of them Henrys (the top award in each category) and two Best In Show. FADMO is proud to recognize the award-winning DMOs, highlighted in red text: Visit South Walton accepts Best In Show for its Visit South Walton Facebook Canvas. West Volusia Tourism Advertising Authority accepts Best In Show for its What’s Up in West Volusia video series. Best In Show – Annual marketing budget less than $500,000 West Volusia Tourism Advertising Authority— What’s Up in West Volusia Video Series Best In Show – Annual marketing budget between $500,000 and $2 million Town of Surfside—Town of Surfside’s 2017 Social Media Marketing Best In Show – Annual marketing budget greater than $2 million Visit South Walton—Visit South Walton Facebook Canvas 2018 FADMO Annual Meeting Insider DMO Operations Secrets from the World՚s Foremost Experts October 10-12, 2018 • Hilton Pensacola Beach Creativity in Public Relations Henry: Visit Tampa Bay—International Activation With Visit Tampa Bay and Norwich City Soccer Silver: Winterfest of Pensacola—How the Grinch Stole Christmas (from AL, LA, GA, MS ...) Silver: Palm Coast and the Flagler Beaches—Dodge the Dunes Bronze: Visit Panama City Beach— Preschoolers In Paradise 12.A.1 Packet Pg. 366 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) 2 12.A.1 Packet Pg. 367 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) LEGAL TIPS Steven M. Hogan Clean Up Your Lakes! Are water weeds like hydrilla keeping tourists out of your inland lakes and rivers? Florida counties can spend Tourist Development Tax money on mechanical harvesting and herbi- cide application programs to remove these weeds so long as the programs are primarily related to tourism. See Op. Att’y Gen. Fla. 90-59 (1990). We are a state surrounded on three sides by water, but our water-geared tourism doesn’t stop at the ocean. Inland lakes and rivers provide wonderful opportunities for fishing, boating and other tourist activities, but water weeds can put a damper on the fun. Fortunately, section 125.0104(5)(a), Florida Statutes, allows coun- ties to use TDT funds for the “enhancement, cleanup, or restora- tion of inland lakes and rivers to which there is public access.” The statute’s legislative history reveals that this language was added in an effort to expand the permitted uses of the tax funds. See Op. Att’y Gen. Fla. 90-59 (1990). If the rivers and lakes benefiting from the mechanical harvesting and herbicide application programs are open to the public, counties may finance the programs with TDT revenues and clear the waterways and waterbodies of weeds for the tourists. As always, you should consult your attorney before making specific decisions on expenditures. Steven M. Hogan is a shareholder with the Ausley McMullen law firm in Tallahassee. FADMO has retained Mr. Hogan to consult with FADMO members on the Tourist Development Tax and related legal issues. You can contact Mr. Hogan at shogan@ausley.com. Nothing in this article constitutes legal advice. Please seek counsel of your own choosing before making decisions that impact yourself or your organization. 3 TDT funds can be used to help keep inland lakes and rivers weed-free and ready to welcome tourists. 12.A.1 Packet Pg. 368 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) 4 12.A.1 Packet Pg. 369 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) 5 Direct Marketing Henry: Amelia Island CVB—Amelia Island Marketing Automation Silver: Space Florida—Vacationauts Eclipse Simulator Bronze: Hilton Sandestin Beach Golf Resort & Spa—Hilton Sandestin Beach Golf Resort & Spa Email Welcome Series Bronze: The Florida Keys & Key West—Spring E-Newsletter Campaign Internet Advertising Henry: West Volusia Tourism Advertising Authority—What’s Up in West Volusia Video Series (Episodes 1 & 2) Silver: Amelia Island CVB—Ever So Slightly Digital Advertising Bronze: Shephard’s Beach Resort—4 Decades of Fun Story Contest Mixed Media Campaign Henry: Greater Fort Lauderdale CVB—Greater Together Campaign Silver: The Florida Keys & Key West—Hurricane Irma Bronze: The Beaches of Fort Myers & Sanibel—Islandology Campaign Mobile Marketing Henry: AD1 Global—Comfort Inn Lake Buena Vista SMS Silver: Amelia Island CVB—Interactive Video Overview Bronze: The Florida Keys & Key West—Mobile Co-op Carousel Niche Marketing Henry: Greater Fort Lauderdale CVB—Underground Lauderdale Silver: Amelia Island CVB—The Amelia Island Wellness Festival Bronze: Florida Disabled Outdoors Association—SportsAbility Out-of-Home Henry: The Florida Keys & Key West—Philadelphia Own a City Silver: Visit South Walton—South Walton Chicago Window Display Bronze: The Florida Aquarium—3-D Shark Print Advertising Henry: Amelia Island CVB—Ever So Slightly Special Print Ads Silver: The Emerald Coast CVB—A Destination You Can Count On Print Campaign Bronze: Visit South Walton—Visit South Walton Beyond the Beach Print Campaign Radio Advertising Henry: Greater Fort Lauderdale CVB—Hello Sunny 2.0 Radio Silver: Space Florida—Vacationauts Path of Totality Radio Promotion Bronze: The Florida Keys & Key West—Houston Radio Resource/Promotional Material - Consumer Henry: Greater Fort Lauderdale CVB—Digital Vacation Planner Silver: The Florida Keys & Key West—Historic Brochure Bronze: The Bradenton Area CVB—Sun, Sand and Holiday Fun Holiday Travel TV Special Resource/Promotional Material - Trade Henry: Town of Surfside—Town of Surfside’s Trade Promotional Material Silver: Naples, Marco Island & The Everglades CVB—Dear Meeting Planner Meetings Video Bronze: Greater Fort Lauderdale CVB—Group Meetings Campaign Rural County Marketing Henry: Visit Sebring—Citrus Golf Trail Silver: DeSoto County TDC—Discover DeSoto Open for Business Sweepstakes Bronze: South Florida State College—2017-2018 Performing Arts Season Brochure Social Media Marketing Henry: Visit South Walton—Visit South Walton Facebook Canvas Silver: Caribe Royale All-Suite Hotel & Convention Center—The Caribe Royale Guest Advocacy Campaign With Flip.to Bronze: Town of Surfside—Town of Surfside’s 2017 Social Media Marketing Special Event Henry: Amelia Island CVB—The Pétanque Amelia Island Open Silver: Delray Beach Downtown Development Authority—4th Annual Delray Beach Fashion Week Bronze: Visit Pensacola—The Pensacola Experience Television Advertising Henry: The Florida Keys & Key West—The Florida Keys & Key West Television Campaign Silver: The Emerald Coast CVB—A Destination You Can Count On Television Campaign Bronze: Greater Fort Lauderdale CVB—Hello Sunny 2.0 Television Tourism Advocacy Henry: Naples, Marco Island & The Everglades CVB—Put Paradise on the Map Tourism Awards Event Silver: Visit Tampa Bay—Memory Makers Bronze: Greater Fort Lauderdale CVB—Annual Marketing Plan Presentation Luncheon Websites Henry: The Florida Keys & Key West—Authentic Connections, the Florida Keys & Key West Official Website: Fla-Keys.com Silver: The Beaches of Fort Myers & Sanibel—Goal Driven Website Personalization Bronze: Visit Sarasota County—VisitSarasota.com FLORIDA DMOs continued from page 1... Happy Birthday to Happy Birthday to Jorge Pesquera October 3 Kimberly Shoaf October 25 Curt Blair October 28 12.A.1 Packet Pg. 370 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) BEST of ... North Florida! 6 • Columbia County TDC • Gadsden County TDC • Levy County Visitors Bureau • Suwannee County TDC • Taylor County TDC • Visit Tallahassee • Visit Gainesville, Alachua County • Wakulla County TDC A 2018 ROAR Nationals race car soars above the track during the national championship. Halpatter Brewing Company is a new hot spot in Columbia County. Columbia County had an action-packed summer with big events such as the ROAR Nationals and Babe Ruth Girls’ State Softball Tournament. These events, coupled with outdoor ad- venture-seeking visitors, made summer 2018 the fifth straight record-breaking summer season for TDT collections. Columbia County was honored to host the 2018 ROAR Fuel Off-Road National Championship in June. ROAR (Re- motely Operated Auto Racers) is the national governing body organized to promote the sport of radio-controlled model car racing. This year 300 contestants from across North America traveled to Lake City to compete in the national championship. Florida Babe Ruth Girls’ Softball hosted the 2018 State Cham- pionship in Lake City this summer. Ninety-two teams competed for the state title, with game-play spanning seven days. Columbia County TDC Halpatter Brewing Company is Columbia County’s newest attraction. The brew masters recently transformed an old gov- ernment office building into a posh modern locale and event space. The ambience and the beer are highly sought-after experiences in Lake City. “We love all of the new energy and opportunities buzzing in our small town; between the new events, new tourism busi- nesses and future growth plans, we are just beginning,” says Paula Vann, executive director of the Columbia County TDC. 12.A.1 Packet Pg. 371 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) BEST of ... Kayakers enjoy a leisurely outing on the water in Gadsden County. Gadsden County, Florida is an original piece of Americana. A visit to Gadsden County is a step into America’s past and present, where visitors can experience history, culture and the great outdoors, as well as incredible architecture, art, events, concerts, festivals, small town shopping and more. It’s why people visit—to discover something different … something new … SOMETHING ORIGINAL. Gadsden County also sports some of the best speckled perch fishing in the nation and recently hosted the Florida State Championship/National Qualifier for Crappie Masters Fishing at Pat Thomas Park. Year-round, Lake Talquin beckons fisher- men from around the nation to enjoy incredible freshwater fishing as well as camping, kayaking, hiking and biking. With the continued vision of the Board of County Commis- sioners, Gadsden County has much to look forward to, includ- ing in 2019 the 100-year anniversary of Coca Cola’s connection to Quincy, Florida’s heritage. “I’ve never seen our county so alive; it feels like a renais- sance is underway, and we look forward to visitors experiencing all there is to do and see here,” says Gadsden County Commis- sion Chairperson Brenda A. Holt. For more information about Gadsden County, less than a half hour from the Florida State Capitol, visit DoSomethingOriginal.com. Gadsden County TDC 7 12.A.1 Packet Pg. 372 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) 8 BEST of ... Every fall in Levy County involves peanuts and seafood ... hopefully not together! With the 30th annual North Central Florida Peanut Festival held in Williston on October 6, the 49th annual Cedar Key Seafood Festival on October 20-21 and the 37th annual Yankeetown Seafood Festival on November 17-18, Levy County is rich with tradition and heaven for food- ies! These festivals offer short glimpses into Levy County’s fresh commodities, small town charm and hospitality. With TDT collections up almost 9% in 2018, tourist at- tractions such as Cedar Lakes Woods and Gardens and Devil’s Den are enjoying record at- tendance this year. In addition, with three new RV parks either under construction or in the Levy County Visitors Bureau You can get peanuts by the serving or in bulk at the North Central Florida Peanut Festival. A delicious clam boil is one of many dishes available at the seafood festivals in Levy County. planning phase, the future is looking bright for Levy County. Levy County—honoring traditions, welcoming visitors and embracing the future! 12.A.1 Packet Pg. 373 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) 9 BEST of ... Tourism in Taylor County has been on an upswing for the last four years with TDT revenues increasing by up to 37% during some months and over 17% during the last fiscal year. Commenting on tourism growth in Taylor County, TDC Executive Director Dawn Taylor states, “A great deal of this is attributed to the many events and festivals that are held in our county annually, such as the Florida State Blue- grass Festival, the Fiddler Crab Festival, Smokin’ in the Pines, the Florida Forest Festival, 4th of July activities and the Big Bend Brewfest.” She adds, “In addition, through Visit Natural North Florida, a 13-county regional organization, we have the opportunity to showcase our region to thousands of attendees at travel and adventure shows all over the country and internationally. This has enabled us to educate many about what this unique area has to offer.” Taylor County TDC Taylor County boasts the longest undeveloped coastline in Florida. “Unlock your Adventure” in Taylor County, with the longest undeveloped coastline in the state, countless outdoor activi- ties such as fishing, hiking, swimming, kayaking and boating, as well as many cultural events and festivals. Come see us and “Share Our Good Nature!” Visit Suwannee recently hosted a launch party to show- case all that the TDC has accomplished in the past year to build a brand and generate interest in Suwannee County. In partnership with marketing firm BlackDog Advertis- ing, the TDC developed its first-ever logo, website and social media presence. Also generating new buzz about the area, the TDC’s outstanding marketing video reached over 101,000 views in less than two months. In addition, the Emmy award-winning TV show Scuba Nation featured Suwannee County TDC Music festivals at the Spirit of Suwannee Music Park draw visitors from around the world. Suwannee County as a prime destination for cave divers from around the world. Besides gem-colored natural springs and the historic Suwan- nee River, one of the most well-known attractions in Suwannee County is the Spirit of the Suwannee Music Park. SOSMP hosts several music festivals throughout the year including the upcoming Hulaween festival. In 2017, Billboard named Hulaween one of the 10 best Halloween parties to attend. The event sold out and brought in 28,000 people last year. Suwannee County has springs so fresh and clear you can see forever. The 63rd annual Florida Forest Festival, October 24-27, will celebrate forestry with a lum- berjack show and competitions, live country music, hundreds of craft vendors and the World’s Largest Free Fish Fry. 12.A.1 Packet Pg. 374 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) 10 BEST of ... While fall in North Florida means cooler temperatures and lower humidity, actually things in Tallahassee heat up because of the excitement surrounding Florida State and Florida A&M football. College football produces weekend- long parties in Florida’s Capital City throughout the fall. But football is not the only game in town. Visit Tallahas- see has established the community as one of the nation’s premier cross country running destinations by showcasing the sport at Leon County’s award-winning Apalachee Re- gional Park. The park has already hosted several national championship meets, and another, the U.S. Track & Field Association National Championship, returns in February. Visit Tallahassee Thousands of visitors fill Leon County’s Apalachee Regional Park for cross country meets. The site of numerous national champion- ship meets, Visit Tallahassee will host the NCAA National Cham- pionships here in 2021, the first time the meet has come to Florida. Other upcoming cross country championships include the FSU Invitational and Pre-State Meet on October 11-12, the NCAA South Regional on November 9 and the Florida High School Athletics Association Championships on November 9-10. The success of sports tourism remains an important part of the marketing focus—one of the elements identified in a new strategic plan developed for Leon County Tourism. “We had tremendous input from more than 300 industry partners in developing the strategic plan that will guide our efforts in destination development, enhancing the visitor experience among other areas through 2021,” Visit Tallahassee Executive Director Kerri Post says. Post noted that January’s inauguration activities for Florida’s new governor will bring an influx of visitors and media attention to Tallahassee and the state. Visit Tallahassee recently released an updated version of its award- winning Trailahassee.com site, which provides maps and compre- hensive details for more than 600 miles of running, biking, hiking, paddling and equestrian trails in and around the Capital City. People in the News Talbert Continues Service on Travel and Tourism Advisory Board U.S. Secretary of Commerce Wilbur Ross has reappointed William D. Talbert III, CDME, to the Travel and Tourism Advisory Board (TTAB). Talbert, president and CEO of the Greater Miami CVB, will serve on the TTAB for a two-year term, advising the secretary of commerce on matters relating to travel and tourism in the United States. “In addition to providing insight and recommenda- tions on industry issues, my focus will continue to be on prioritizing travel and tourism policies that stimu- late jobs and growth. Travel + Tourism = Jobs, Jobs, Jobs across the U.S., and that’s good business for all of us,” says Talbert. MiamiAndBeaches.com Charlotte County’s Lorah Steiner Retires After more than 37 years in the hospitality industry, Charlotte County Tourism Director Lorah Steiner retired on September 28. She has served as director of tour- ism for the past seven years and has accomplished a great deal dur- ing this time to benefit tourism in Charlotte County. Under Steiner’s leadership, the VCB grew with the implementation of four new positions, the TDT collections increased more than 80% and the destination was rebranded from Char- lotte Harbor & the Gulf Islands to Punta Gorda/ Englewood Beach. Steiner established Tourism Teams, a project where she engaged members of the community to propose ideas with the goal of enhancing tourism. She created the Event Fund- ing Program, through which many area events are financially supported, thereby developing a strong sense of community among the locals while also fostering tourism. “It has been my pleasure to meet and work with so many exceptional people,” Steiner says. “Wish- ing everyone the best in your own journeys—looking forward to a new chapter in mine!” Sean Doherty will serve as interim director until a permanent appointment is made. PureFlorida.com William D. Tal- bert III, CDME Lorah Steiner 12.A.1 Packet Pg. 375 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) Quick Trips! Tracy Garcia (in blue) at work on one of her many projects, the construction of the new USA Water Sky Hall of Fame and Museum / Wakeboard Cable Park at Lake Myrtle Sports Park in Auburndale, Florida Photo: Calvin Knight Visit Central Florida Has a New Economic Development Master Practitioner Tracy Garcia, economic development manager for Polk County Tourism and Sports Marketing, recently completed the inaugural course in Advanced Economic Development Leadership, making her one of the first Economic Development Master Practitioners in the world. The curriculum was designed jointly by four uni- versities—The University of Alabama, Clemson University, Texas Christian University and the University of Southern Mississippi. Key subjects included leadership, site-selection strategies, project management and business development. VisitCentralFlorida.org 11 Collier County Parks and Recreation Department team with CVB Execu- tive Director Jack Wert and Collier County Parks and Recreation Director Barry Williams Bradenton Area Bands Together During Red Tide As red tide reached its shores—but beaches remained open— Bradenton Area restaurateurs, food/beverage industry professionals and tourism leaders banded together to plan dinners at waterfront restaurants. The mission: to show much-needed support for busi- nesses and to encourage partners to use social media to combat the misperceptions that beaches and beach-front businesses were closed. Group members also organized the Save Our Shores Long Table Dinner with proceeds supporting Mote Marine and Solutions to Avoid Red Tide. BradentonGulfIslands.com Bradenton Area restaurateurs, food/beverage industry professionals and tourism leaders come together for a meal along the destination’s open beaches to support local businesses and to combat misperceptions during red tide bloom. Photo: Jack Elka Collier County Recognized for Sports Tourism The Florida Recreation and Parks Association awarded its Excel- lence in Sport Tourism Small Market Award to Collier County Parks & Recreation at its annual conference in Orlando. Nominated by the Naples, Marco Island, Everglades CVB sports team, Parks & Rec is a vital partner in the CVB’s sports tourism mission. These sports teams are developing a new $70 million amateur sports com- plex, with the first phase opening in 2019 and completion in 2021. ParadiseCoast.com St. Augustine Featured on Fox and Friends In August, St. Augustine was featured on the Fox and Friends morning show in a segment called All American Summer Road Trip. The segment, hosted by Todd Piro, broadcast live in three time slots on the popular morning show and featured Anastasia State Park’s campground and beaches, along with the Fountain of Youth, the Pirate & Treasure Museum, the Castillo de San Marcos and the Ghosts and Gravestones tour. FloridasHistoricCoast.com Todd Piro of Fox and Friends broadcasts live from Anastasia State Park. 12.A.1 Packet Pg. 376 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) Quick Trips! Lake County Breaks Ground on Hickory Point Beach Athletics Center The Lake County Board of County Commissioners, Visit Lake and the Florida Region of USA Volleyball hosted a groundbreaking ceremony of the Hickory Point Beach Athletics Center on August 16. The $1.8 million facility, fully funded through Lake County’s TDT, will support Florida’s largest permanent sand volleyball com- plex, soccer fields, fishing docks and nature trails at the Hickory Point Recreational Complex on Lake Harris in Tavares. The Athlet- ics Center is designed to attract additional tournaments to Lake County and increase sports tourism in the area. VisitLakeFL.com Artist’s rendering of the Hickory Point Beach Athletics Center being built in Lake County Experience Kissimmee Hosts Air Canada Race Experience Kissimmee hosted the Air Canada Race, an Amaz- ing Race-style competition for 45 of Canada’s top travel agents. This marks the first time the Air Canada Race took place in North America. Travel agents participated in a variety of Kissimmee-area activities, including a footgolf tournament, zipline courses, scav- enger hunts and visits to area theme parks to learn firsthand about the Central Florida area. The partnership with Air Canada offers an opportunity to market Kissimmee as a top travel destination for Canadians. ExperienceKissimmee.com Experience Kissimmee hosts travel agents for the Air Canada Race. Pic- tured are Angela Macrae, Travel Edge; Vanessa Barone, Sportscorp; Crystal Chapotelle, Paull Travel; McKenzie McMillan, The Travel Group; and Simona Cercel, Air Canada. 12 Visit Pensacola Offers Trip Giveaway to New Yorkers Visit Pensacola in partner- ship with VISIT FLORIDA and ResortQuest by Wyndham Vacation Rentals recently took to the pages of the New York Daily News for a trip give- away promotion. Winners will spend a weekend in Pensacola that will include a three-night stay and an abundance of fun and adventure around the city. The expected impressions of this promotion are 5,299,394 with an estimated media value of $512,000. Visit Pensacola worked with industry partners to build packages that would offer the best Pensacola ex- perience to the area’s newest arrivals! VisitPensacola.com Visit Pensacola’s ad in the New York Daily News ENTER FOR YOUR CHANCE TOFly Away! Enter for your chance to win a trip for four! Enjoy 3 nights’ accommodations at ResortQuest by Wyndham Vacation Rentals and enjoy the abundance of fun activities around beautiful Pensacola, Fla. NO PURCHASE NECESSARY. Void where prohibited. Subject to all applicable laws. Open to legal NY/NJ/CT residents who are 21 years of age or older at the time of entry. Sweepstakes begins at 12:01 AM ET on July 29, 2018 and ends at 5:00 PM ET on August 10, 2018. TO ENTER: A different Be A Winner barcode will be printed in the Daily News newspaper each day from Sunday, July 29, 2018 through Saturday, August 3, 2018. Collect all seven (7) different Be A Winner barcodes and you will be eligible to enter to win a prize. Once you have collected the barcodes, attach them to or copy them onto either a completed in-paper entry form found in the Daily News or an index card or piece of paper on which you have written your name, address, date of birth, daytime phone number, evening phone number and e-mail address and send the completed entry via first class mail in a #10 or business size envelope to: Daily News Pensacola Sweepstakes, Attention: Contest Department, 125 Theodore Conrad Drive, Jersey City, NJ 07305. LIMIT: ONLY ONE (1) ENTRY PER PERSON, PER MAILING ADDRESS, AND PER OUTER-MAILING ENVELOPE. Total ARV of all prizes to be awarded (5): $19,670.80 . Odds of winning are based on the number of eligible entries received. For complete rules and eligibility requirements go to nydailynews.com/contests. Sweepstakes sponsor: Daily News, L.P., 4 New York Plaza, New York, NY 10004. Visit Sarasota County offers kids their own fun and educational guidebook when visiting. Visit Sarasota County Creates Themed Activity Book for Kids Visit Sarasota County worked with Brittany Star- buck, a recent graduate of Ringling College of Art + Design in Sarasota, to create a Sarasota-themed child-friendly coloring and activity book. The 22-page book features illustrations of landmarks and loca- tions. “With a world-class illustration institution in Sarasota, it was a natural fit to work with Ringling College of Art + Design to produce the coloring and activity book,” says Erin Duggan, VP of Visit Sarasota County. The book is free and offered at the Official Visitor Informa- tion Center. VisitSarasota.org 12.A.1 Packet Pg. 377 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) Quick Trips! 13 Here Comes the Bride … to South Walton Visit South Walton recently hosted the marketing director of Southern Bride magazine for a bridal focused media familiarization trip. During the trip, she participated in hyper-local activities such as Dune Lakes Paddle Boarding and experienced the many venues and accommodation options South Walton has to offer. In addition, she dined at locally owned and operated restaurants to highlight South Walton’s variety of high-end dining and catering options, including cake tasting, and enjoyed a visit to one of South Walton’s exclusive spas. VisitSouthWalton.com A newly married couple enjoys a beautiful South Walton sunset. Greater Fort Lauderdale CVB Wins Silver Magellan Award The Greater Fort Lauderdale CVB has been recognized with a Silver Magellan Award in the Honeymoon Destination category. This award was for the CVB’s securing of The Bachelor TV show, which gave Greater Fort Lauderdale the chance to feature the destination to more than 6 million viewers during a two-hour time span. The award also applauds the CVB’s strategic promotional campaign built to launch in tandem with the show’s airing. Sunny.org Cast members from previous seasons of The Bachelor join GFLCVB teams members at a watch party held at W Fort Lauderdale, the hotel featured on the Greater Fort Lauderdale episode. Ron Frank, executive director, Tampa Gay Softball World Series; Rob Hig- gins, executive director, Tampa Bay Sports Commission; Santiago C. Cor- rada, president & CEO, Visit Tampa Bay; and Chris Balton, commissioner, North American Gay Amateur Athletic Alliance Tampa Hosts Gay Softball World Series Visit Tampa Bay, in partnership with the Tampa Bay Sports Commis- sion and Tampa Bay Sports Foundation, hosted the 2018 Gay Softball World Series in September. More than 190 teams and 5,000 players, coaches and fans from across North America spent a week in friendly competition on softball diamonds across Hillsborough County. The week included a reception by Visit Tampa Bay and the league’s annual Hall of Fame dinner at The Florida Aquarium. VisitTampaBay.com Special Webpage Promotes Halloween in Orlando Visit Orlando has launched a special webpage to help travelers plan a ghoulish getaway to the Halloween Vacation Capital.® VisitOrlando.com/Halloween includes a host of events and attrac- tions, themed hotel packages and the return of the nation’s larg- est horror convention. The destination’s Halloween festivals run through November 3 and have something for everyone—from extreme scares for adults and teens to friendly frights for the whole family. VisitOrlando.com Orlando invites visitors to take a Halloween getaway to the Halloween Vacation Capital.® 12.A.1 Packet Pg. 378 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) Quick Trips! 14 Let’s Eat! – Englewood is featured on Suncoast View. Let’s Eat! – Englewood Returns for Fourth Year The popular Let’s Eat! – Englewood Restaurant Week returned to the area this past September for the fourth year. For two weeks, 20 local restaurants and eateries partnered together to offer guests an exclusive, affordable menu featuring seasonal local flavors of Southwest Florida’s Gulf Coast. This annual event is always a fan- tastic opportunity for visitors and locals alike to taste test the deli- cious destination and to sample a variety of restaurants at a fraction of the cost. PureFlorida.com OneLee promotion supports coastal communities affected by red tide in Lee County.FFEA Sunsational Award winners gather for a group photo. Visit Panama City Beach Brings Home the Awards The 2018 event season has brought many opportunities for Panama City Beach, and this fall the CVB has been awarded for its efforts. At the 24th annual FFEA Sunsational Awards, Visit Panama City Beach was awarded first place in the PR category, first place in Promotional Poster and third place for Outdoor Signage for Beach Home for the Holidays. Patrick Stewart, sports and events opera- tions manager, was awarded the 2018 Emerging Leader Award for his outstanding leadership and innovation in event planning and production. VisitPanamaCityBeach.com OneLee Promotion Encourages Lee County Residents to Support Local Businesses A countywide campaign aims to help local businesses in Lee County impacted by red tide and algal blooms. The promotion— OneLee—includes more than 130 deals from area businesses to motivate residents to dine, shop and play in coastal communities such as Fort Myers Beach, Sanibel & Captiva islands and Bonita Beach. People helping area businesses that have suffered severe economic losses are encouraged to use #onelee in their social me- dia posts to support this movement. FortMyers-Sanibel.com/onelee Wellness Month in The Palm Beaches Offers Wealth of Offers Discover The Palm Beaches, acclaimed for its year-round well- ness activities, invites visitors to experience transformative spa treatments, wellness events, healthy cuisine and fitness festivals during its third annual Spa & Wellness Month in October. The wellness month poses a wealth of offers, events and experiences for the mind, body and spirit throughout American’s First Resort Destination®—with a portion of proceeds being donated to the American Cancer Society of Palm Beach in support of Breast Can- cer Awareness Month. ThePalmBeaches.com Visitors are invited to enjoy wellness events, healthy cuisine and fitness festivals during Wellness Month in The Palm Beaches. 12.A.1 Packet Pg. 379 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) 12.A.1 Packet Pg. 380 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports) “Bringing more customers to Florida”Florida Association of Destination Marketing OrganizationsThe Florida Association of Destination Marketing Organizations represents the 55 official county DMOs that promote their communities throughout the world. These tourism promotion activities help to attract 116.5 million visitors to Florida, generating $112 billion in spending and 1.4 million jobs. These activities are made possible by Tourist Development Taxes provided by Florida Statutes Section 125.0104.(Statistics: VISIT FLORIDA Research) The FADMO serves as the single unifying voice for all of Florida’s DMOs, providing continuing insight and direction as we face an increasingly competitive tourism marketplace. Organized in 1996, the FADMO strives to increase the overall effectiveness of Florida DMOs’ destination marketing efforts through industry education, legislative outreach, enhancing professionalism and facilitating communication.Florida Association of Destination Marketing OrganizationsExecutive Director, Robert Skrob, CAE • Lobbyists, Brian Ballard and Mat Forrest, 850/577-04441390 Timberlane Road, Tallahassee, FL 32312, USA • Phone: 850/222-6000 • Fax: 850/222-6002 • Web: www.FADMO.orgEnclosed is your copy of Tourism Marketing Today. A monthly publication of the 1400 Village Sq. Blvd., Suite 3-250 Tallahassee, FL 32312 12.A.1 Packet Pg. 381 Attachment: Detailed Staff Reports (7395 : Detailed Staff Reports)