PTAC Agenda 11/20/2018
Public Transit Advisory Committee
Collier County Government Administration- Building F
3299 Tamiami Trail East – Suite 501 IT Training Room Naples, Florida
November 20, 2018
3:00 p.m.
1. Call to Order
2. Roll Call
3. Approval of Agenda
4. Approval of Minutes
a. August 21, 2018 Minutes
b. October 30, 2018 Minutes
5. Committee Action
6. Reports and Presentations
a. Performance Measures
b. Grant Applications for 5310, 53311 and 5339
c. Marketing Efforts
7. Member Comments
8. Public Comments
9. Next Meeting Date – December 18, 2018
10. Adjournment
Two or more members of the Board of County Commissioners may be present and may participate at the
meeting. The subject matter of this meeting may be an item for discussion and action at a future BCC meeting .
Collier Area Transit operates in compliance with Federal Transit Administration, (FTA) program requirements and
ensures that transit services are made available and equitably distributed, and provides equal AGENDA access and
mobility to any person without regard to race, color, or national origin, disabil ity, gender or age. Title VI of the Civil
Rights Act of 1964; FTA Circular 4702.1A, "Title VI and Title VI Dependent Guidelines for Federal Transit
Administration Recipients.
Anyone who required an auxiliary aid or service for effective communication, or other reasonable accommodations
in order to participate in this proceeding, should contact the Collier County Facilities Management Department
located at 3335 Tamiami Trail East, Naples, Florida 34112 or 239-252-8380 as soon as possible, but no later than 48
hours before the scheduled event. Such reasonable accommodations will be provided at no cost to the individual.
Page 1
MINUTES OF THE PUBLIC TRANSIT ADVISORY COMMITTEE
MEETING
August 21, 2018
LET IT BE REMEMBERED, the Public Transit Advisory Committee in and for
the County of Collier, having conducted business herein, met on this date at 3:00
P.M. in REGULAR SESSION at Administrative Building “F”, Suite 501, Collier
County Government Complex Naples, Florida with the following members
present:
ADVISORY COMMITTEE MEMBERS PRESENT:
Chairman: Mr. John DiMarco
Vice Chairman: Mr. John Jenkins
Mr. Arthur Dobberstein
Mr. Harold Weeks
Mr. Richard Duggan
ADVISORY COMMITTEE MEMBERS ABSENT:
Mr. Kerru Dera
ALSO PRESENT:
Ms. Michelle Arnold, Director, Public Transit and Neighborhood Enhancement
Mr. Omar DeLeon, Senior Planner, Public Transit and Neighborhood Enhancement
Mr. Matt Liveringhouse, Transit Manager, Public Transit and Neighborhood
Enhancement
Ms. Yousi Cardeso, Operations Analyst
Ms. Robin Jennings, Collier County
Ms. Elena Ortiz Rosado, Events, Sales and Marketing Coordinator
Page 2
I. Call to Order
Chairman DiMarco called the meeting to order at 3:00 P.M.
II. Roll Call
Roll call was taken and a quorum was established.
III. Approval of Agenda
Mr. Duggan entered a motion to approve the August 21, 2018 meeting agenda. Mr.
Jenkins seconded the motion. All were in favor. The motion was carried.
IV. Approval of Minutes
a. July 17, 2018 minutes
Clarification to record: Member Comments: Mr. Dobberstein gave an approximation of
fleet vehicles in service, not exact numbers.
Mr. Duggan entered a motion to approve the July 17, 2018 meeting minutes, with the
noted correction. Mr. Dobberstein seconded the motion. All were in favor. The
motion was carried.
V. Committee Action
There were no committee action items to discuss at today’s meeting.
VI. Reports and Presentations
a. Summer Paw Pass – Ms. Elena Ortiz-Rosado
Ms. Ortiz reported that the Summer Paw Pass program was coming to a close for the
season, having sold 42 passes this year, compared to 40 passes sold last season.
Marketing efforts included digital marketing via the Naples Daily News, which included
a digital display ad on the website, as well as ads geographically targeting all student age
residents in Collier County, social media posts on Instagram and Facebook, and posters
distributed throughout the community. The Summer Paw Pass program was also
marketed through various agencies in Collier County, including presentations at the Early
Childhood Network meeting in May, the bi-weekly Collier County new hire orientations,
and a presentation to the students at the Lighthouse of Collier County. More outreach to
schools to promote the program for next season is planned. Attempts to discuss the
program with a member of the school district have so far been unsuccessful, however
further attempts are planned. Mr. Jenkins suggested that a flier be given to all school age
children at the end of the school year; however, Mr. Duggan felt this may be cost
prohibitive and suggested targeting middle school and high school age children and
holding meetings with school counselors to identify and target those students most likely
to utilize the program. Mr. Duggan offered to contact the school counselors in this
regard.
Ms. Ortiz stated the pass cost was $30.00 for unlimited travel between July and August
and was a plastic smartcard which was waved in front of the fare box. Once mobile
ticketing is implemented, the Summer Paw Pass will be included in this program.
Page 3
An advertising opportunity exists with the smartcard for businesses to include their logo
and information on the front of the card, with Public Transit information on the back.
Community outreach is planned for the upcoming season to hotels and businesses in the
community for promotion of transit to their employees, as well as patrons.
Mr. Jenkins stated that Friday night high school football games would be an excellent
opportunity for students to utilize the bus service and to promote the Summer Paw Pass
program, as well as the CAT system in general. Mr. Duggan stated an agreement would
first need to be put into place with the School Board. Mr. Liveringhouse stated that public
perception regarding the safety and reliability of the bus service needs to be reinforced
with parents. Mr. Duggan stated that there are programs in place for students to utilize the
bus system, including the Special Class program and Project Search at NCH. Mr.
Dobberstein suggested that public education in the form of bus tours and information
regarding public transit may be done utilizing an off-duty bus parked at Friday night
football games. Mr. Ortiz stated that this type of public outreach is currently being done,
having been well received by the community, with more such events planned.
b. Bus Stop Shelters
An update was provided to the Advisory Committee with regard to the current status of
the bus shelter construction program. PTNE staff has implemented a program to
construct 10 new bus shelters, beginning April 2018. As of July 2018, 7 have been fully
constructed, with 2 scheduled to be fully completed before the end of the year.
Photographs of the new shelter design were shared with the committee. The locations of
the new bus shelters include 2 at Floridan and Johns Street, 2 at Rattlesnake Hammock
and Skyway Drive, 1 on Sunshine Blvd and 16th Street, 2 at Pine Ridge Boulevard and
Airport Road, 2 at Santa Barbara Boulevard and Recreation Lane, and 1 at Santa Barbara
Boulevard and Devonshire Boulevard.
Staff is presently working with the Procurement Department on a design build proposal
to select one vendor to design and build future shelters. The vendor chosen will be
presented to the BOCC for final approval, after which approximately 40 shelters are
planned to be constructed under that process over the next 3 years.
Mr. Jenkins inquired as to any plans for larger bus shelters, in particular adjacent to the
new water park on U.S. 41. It was clarified that ridership patterns at that location would
need to be reviewed and although larger bus shelters are not planned, two shelters may be
installed if justified by high ridership.
ADA improvements have been made at the bus shelter adjacent to the Whistlers Cove
Apartments on U.S. 41. Mr. DiMarco suggested an additional shelter be constructed at
the Gulfgate Plaza at Bayshore Boulevard due to high ridership and increased
development in that area, as well as improvements at the bus stop at the CVS at U.S. 41
and 3rd Street downtown, which currently offers limited space for disembarking. Mr.
DeLeon stated he will be reviewing City plans for the construction of a roundabout at 3rd
Street and 8th Street, which may potentially include a bus stop or pullout area.
Page 4
The several bus shelters that presently exist at the intersection of U.S. 41 and Collier
Boulevard were also discussed in terms of accessibility to shopping and businesses in that
area. Mr. DiMarco inquired as to whether a bus stop was planned for the downtown area.
Ms. Arnold stated that development is planned at U.S. 41 and 10th Street, with plans for
inclusion of a bus shelter at that location. Ms. Arnold clarified that the Land
Development Code presently does not require the inclusion of a bus shelter, however may
be offered by the developer of the project, as in this case.
Mr. Dobberstein inquired as to the status of a previously discussed idea for private
funding of additional bus shelters. Ms. Arnold stated that the individual proposing this
concept has not moved the initiative forward at this time.
Mr. Jennings inquired as to whether the walls of the shelters may be used for ad space.
Mr. Liveringhouse confirmed that this has been identified as a potentially excellent
source of revenue and will be working through the Fall to seek BOCC approval of bus
shelter advertising, as well as bus wrap advertising. Larger transit organizations typically
outsource this work to an advertising firm, with a base percentage of sales earned from
advertising. Ms. Arnold stated that previous requests for bids from advertising firms
have solicited no response, likely due to the relatively small profits anticipated to be
generated from advertising sales with the programs presently in place, which does not
include the more visible bus shelter ads or bus wraps. Mr. Jenkins inquired as to whether
the bus shelter design includes the mechanism to display advertising. It was clarified that
the bus shelter design does includes a glass door display. Ms. Arnold stated a workshop
is planned between Public Transit and the BOCC on November 6, 2018 at 9:00 a.m., at
which advertising will be a topic of discussion. Mr. Liveringhouse estimated additional
revenues of $300K-$400K from bus shelter ads and bus wraps, based upon income
generated by Lee County Public Transit in this manner. The BOCC presently has an
advertising policy in place; however, this would need to be expanded to include Public
Transit advertising. Ms. Arnold stated that these existing county advertising guidelines
will be shared with Committee members for their review.
Bus shelter design was briefly discussed and the present lack of solid walls in order to
keep the interior dry during rain, however it was clarified that this would inhibit good air
flow and is prohibitive due to often high outdoor temperatures. Maintenance of the
shelters was also briefly discussed, with the benches noted as requiring the greatest
maintenance.
c. Fixed Route Performance - Mr. DeLeon
Mr. DeLeon presented the quarterly performance measures to the committee for review
and recommendations for improvements. A 15% decrease in ridership was reported
compared to last year, with an increase in some routes, but a decrease in others. Several
issues have been identified which are contributing to a decline in ridership. One issue is
convenience, especially in view of increased popularity of TNCs (Transportation
Network Companies) such as Uber and Lyft. Another issue involves land use and
whether Transit is being actively promoted.
Page 5
Easier automobile loan approval is also felt to be a contributor. The increase in gas
prices has not been correlated with an increase in ridership, possibly due again to the ease
and quick availability of a TNC. Mr. DiMarco pointed out that Lyft often offers
discounted rides. Ms. Arnold stated that while convenient, TNCs are not affordable as a
primary source of transportation. Ms. Arnold stated that bus service needs to be viewed
as a more convenient and desirable option by the public.
Mr. Weeks inquired as to the feasibility of an all-night bus; one bus which would run on a
specific city loop overnight. Mr. Jenkins offered an illustration of a “heartbeat” bus,
which would run either a 24-hour loop or an extended hour loop run. Ms. Arnold stated
there would be challenges with this concept, specifically with identifying the center core
around which the route would operate.
Mr. DeLeon pointed out that a recent survey included with the FPL bill mailed to Collier
residents resulted in respondents stating a desire for greater bus frequency and later
service. Current bus frequency and timeliness of the busses were discussed. Ms. Arnold
stated that frequency could be increased on certain routes during peak hours, cutting back
frequency in off peak hours, thus negating the need for 15-minute interval stops
throughout the day. Mr. Dobberstein pointed out that the cost of increased frequency
would come from the tax base unless the advertising ideas previously discussed were
approved by the BOCC, which would need to be thoughtfully presented during the
upcoming workshop. Ms. Arnold offered to share the existing thin outline of the
presentation with the Advisory Committee for their review.
Mr. Jenkins stated that an offer of greater self-sufficiency may be a tipping point for the
BOCC to approve bus shelter and wrap advertising initiatives. Ms. Arnold pointed out
that the Transit Division has operated that way for many years. Routes have been
modified to be made as efficient as possible, without an increase in local funds since
2012. Increased operational costs have been made up through grant manipulation, with an
expected $500K deficit anticipated for the upcoming year and $900K in two years. Mr.
Liveringhouse stated that the upcoming focus group is intended to determine BOCC
plans to support Transit, with three possible outcomes; if no changes are made by the
BOCC, routes/services will be cut, the County may simply assist with anticipated deficits
in the upcoming several years, or the County may fund the program to achieve growth
objectives. Various talking points with regard to the presentation to the BOCC were
discussed. Mr. Dobberstein suggested specific data and documentation of the ways the
Division has cut costs operationally should be included, but that the presentation should
begin on a positive note of accomplishments to date. Ms. Arnold further stated that a
short video is being developed, which will show the “Faces of Transportation.”
Ms. Arnold stated that a traffic impact analysis is planned, which will focus upon Land
Use and incorporating transit into the development process and ways to assist with
promoting transit. A study in this regard is soon to commence, with the results available
in 6 to 8 months, which will be presented to the Advisory Committee for review and
recommendations.
Page 6
VII. Member Comments
Mr. Liveringhouse stated that he will be soon be transitioning to a new career opportunity
and leaving the Public Transit Division.
Mr. Duggan announced a recent career promotion and will be resigning his Advisory
Committee membership, however has a qualified replacement.
VIII. Public Comments
There were no comments made by members of the public.
IX. Next Meeting Date – September 11, 2018
X. Adjournment
There being no further business for the good of the County, the meeting was
adjourned by order of the Chair.
Public Transit Advisory Committee
________________________________
John DiMarco, Chairman
These minutes approved by the Board/Committee on _________________as
presented________ or as amended ___________.
Page 1
MINUTES OF THE PUBLIC TRANSIT ADVISORY COMMITTEE
MEETING
October 30, 2018
LET IT BE REMEMBERED, the Public Transit Advisory Committee in and for
the County of Collier, having conducted business herein, met on this date at 3:00
P.M. in REGULAR SESSION at Administrative Building “F”, Suite 501, Collier
County Government Complex Naples, Florida with the following members
present:
ADVISORY COMMITTEE MEMBERS PRESENT:
Chairman: Mr. John DiMarco
Mr. Arthur Dobberstein
Mr. Harold Weeks
ADVISORY COMMITTEE MEMBERS ABSENT:
Mr. Kerru Dera
Mr. John Jenkins
ALSO PRESENT:
Ms. Michelle Arnold, Director, Public Transit and Neighborhood Enhancement
Mr. Barry Bland, General Manager, MTM, Inc.
Mr. Omar DeLeon, Public Transit Manager, Public Transit and Neighborhood
Enhancement
Mr. Braian Morales, General Manager, MV Transportation, Inc.
Ms. Elena Ortiz Rosado, Events, Sales and Marketing Coordinator
Ms. Sonja Lee Samek, Advisory Committee Member Candidate
Page 2
I. Call to Order
Chairman DiMarco called the meeting to order at 3:00 P.M.
II. Roll Call
Roll call was taken and a quorum was established.
III. Approval of Agenda
Approval of the agenda could not be voted upon due to a quorum not having been
established.
IV. Approval of Minutes
a. August 21, 2018 minutes
Approval of the August 21, 2018 meeting minutes could not be voted upon due to a
quorum not having been established.
V. Committee Action
a. New Member Recommendation
As a quorum was not established at this meeting, an Advisory Committee vote could not
be taken with regard to the new member application for Ms. Sonja Lee Samek;
however, Ms. Samek has previously been given approval for membership by the Board of
County Commissioners (BCC). Ms. Arnold will inquire of the County Attorney’s office
as to whether the Advisory Committee is still required to vote upon the new member
application if previously approved by the BCC.
b. Membership Attendance
Public Transit Advisory Committee (PTAC) meeting attendance was discussed.
According to the governing Ordinance:
1. Any Board member who is absent for more than one-half of the Board’s meetings in a
given fiscal year shall be deemed to have tendered his or her resignation from such
Board.
2. In the event that any Board member is absent from two consecutive meetings without
a satisfactory excuse acceptable to the Board/Committee chairperson, the chairperson
shall state such fact at the next regularly scheduled Board meeting and shall thereafter
notify, in writing, the Executive Manager to the Commission of the Board member’s
failure to attend without a satisfactory excuse.
Ms. Arnold shared a copy of the PTAC meeting attendance log for FY2017-2018.
Specifically, Mr. Kerru Dera began committee membership in October 2017 and has
attended only one meeting after that time. As Mr. Dera’s consistent failure to attend
PTAC meetings falls within Ordinance guidelines as stated above, a letter notifying him
of his resignation from the PTAC will be sent to him.
VI. Reports and Presentations
a. Vendor Contract Update
Ms. Arnold reported that a Request for Proposal (RFP) had been generated to solicit bids
for a single vendor; presently one vendor is responsible for operations and a second
Page 3
vendor is responsible for customer service. Seven responses were received, with this
group short-listed to four. Presentations by the four finalists were done for Staff several
weeks ago, with final vendor selection pending. The current recommendation for
selection however, is MV Transportation, Inc. MV Transportation, Inc. presently
oversees all operations, including hiring of drivers and performance of all trips, both
fixed and paratransit. New duties would also include all customer service related
functions; answering phones, reservations, and all administrative functions. Ms. Arnold
stated the transition to one vendor was in response to the need for a more streamlined,
coordinated process. Mr. Dobberstein inquired if the move to one vendor would result in
cost savings. Mr. DeLeon stated this is unknown, as pricing negotiation has yet to be
initiated. Ms. Arnold stated that the bid package was structured to reflect a more
multimodal operation in anticipation of added programs and services. With the potential
for an increase in revenue hours for more services, all non-impacted administrative
functions were separated within the bid package.
With regard to vehicle ownership, Ms. Arnold stated that the majority of vehicles are
county owned, with 20% of vehicles owned by a subcontractor or vendor. Mr.
Dobberstein inquired as to whether the 20% vehicle ownership involved fixed route or
paratransit vehicles, or both. Mr. DeLeon clarified that this applied to paratransit
vehicles only. There are presently 25 fixed route buses and 27 paratransit buses which are
county owned, with 8 vendor owned paratransit buses. All buses are presently active
vehicles; however, 20 fixed routes buses are on the road during peak service, with 18 in
service during non-peak hours. The number of paratransit buses on the road fluctuates
daily, based on ridership.
Ms. Arnold stated that updates regarding vendor selection will be provided to the
Advisory Committee as information becomes available. The target start date is
February/March 1, 2019.
b. BCC Transit Workshop
Ms. Arnold stated that the joint BCC/Public Transit meeting which was originally
anticipated to be held in November 2018 has been rescheduled to Tuesday, February 5,
2019 due to scheduling conflicts. Ms. Arnold stated the mission for the workshop was to
share the history of the Transit Division, growth over time, as well as the vision for the
future.
Ms. Arnold shared a copy of the slide presentation done by Staff on September 13, 2018
to the County Productivity Committee, which provided a brief history of the Transit
Division, from its genesis to growth over time, overcoming initial resistance and negative
public perception of pollution and added congestion on the roadway.
Ms. Arnold solicited Advisory Committee feedback with regard to the presentation and
whether portions or the entirety should be shared at the BCC Workshop. Suggestions
were made with regard to changing some of the slide illustrations, as well as clarification
with regard to ridership age range demographics. A suggestion was made to remark upon
the national trend downward in ridership.
Page 4
Mr. Dobberstein requested clarification as to the start date of the paratransit program; Ms.
Arnold replied that while private vendors had provided paratransit service prior, the
County affiliated paratransit service began in 1999. The County took over the paratransit
program in response to a demonstrated need for a more reliable and structured program.
Collier Area Transit (CAT) began in 2001.
Specific improvements in the system had been highlighted in the presentation, including
the addition of the operations center on Radio Road. Other points made were in reference
to the number of routes, number of vehicles, growth in ridership, and fare structure.
County demographics were shown to illustrate the need for public transit. Ms. Arnold
stated that a major point to be made is that the County has remained steady in its financial
contribution and has not increased financial commitment to Public Transit on a local
level, as has been the case for all other Divisions. If increases had been made over time, it
is felt the present financial picture would not have been realized. Fare revenues and other
sources of funding, including local, state, federal assistance, and other were contrasted
against local counties.
Ms. Arnold stated that as reserves have been exhausted, capital funds are being utilized
this year to cover operational costs, without additional funding for capital, thus impacting
the ability to maintain service or allow further growth. Fares contribute only 20%
revenue at best towards operational costs for fixed route, and advertising under the
current policy is limited. Presently, advertising may only be done on the interior of buses,
GPS triggered voice enunciators, and within transfer stations. Recent marketing research
revealed that up to an additional $300K could be generated the first year from advertising
via full bus wraps, with the potential of up to $700K in following years. The financial
impact of advertising on benches was not studied; however, is a possibility.
Mr. Weeks inquired as to whether any funding may be derived from the potential penny
sales tax increase which is on the ballot for voter consideration in November. Ms.
Arnold replied that there are many entities within the county vying for funding and
distribution would be at the discretion of the BCC.
Ms. Arnold stated the Transit Development Plan identifies the 10-year plan of action
needed in order to better serve the community. Yearly public surveys have yielded a
desire for later service and greater frequency; however, funding for operations to meet
these expressed needs is critical. Consideration is also being given to multimodal types
of services which will meet the unique needs and accessibility issues of Collier County
residents, such as those living in large, gated communities.
Integration of a bus pullout or an area for golf carts to park-and-ride public transit was
suggested for new communities. An additional revenue source would be in allowing
private commuter buses, such as Greyhound, Red Bus, etc., to share transfer facilities,
although there would be a cost involved due to zoning changes necessary for additional
uses. Partnering with ride sharing services such as Uber and Lyft is another option under
discussion, although road congestion would remain an issue. The possibility for airport
Page 5
shuttle service was discussed; however, public demand would need to be assessed.
Special event routes were discussed, such as on Fourth of July, seafood/art festivals, etc.,
however, care must be taken to not violate regulations pertaining to competition with the
private charter industry. Collaboration with the Tourist Development Council in various
ways was discussed, with the Beach Bus route currently a joint effort.
Ms. Arnold stated she had made mention in her presentation to the Productivity
Committee of the Transit fiscal structure and that while much of the funding comes from
grants, these funds are specified for certain uses only. Grant funding must also be
matched by the Division. Further, while grants for capital projects are more easily
obtained, most grant funding does not provide operating dollars and if they do, it is at
50% contribution only.
Infrastructure demands were discussed, such as purchasing additional buses, new bus
stop construction, and conversion of existing bus stops to meet ADA accessibility
requirements. Park-and-Ride was discussed, however difficulties have been encountered
with regard to identifying partners willing to set aside parking spaces within their lots,
largely due to an existing shortage of parking spaces.
Ms. Arnold stated an emphasis needs to be placed upon operating in a proactive manner
and planning for the future, rather than continuing to operate reactively.
Mr. DiMarco remarked upon encountering a teacher and class on the bus and inquired if
there is a program within the school system which allows for disabled children to ride the
bus. Ms. Samek explained that children with disabilities are educated on material which
earns diploma credits, until they are age 18. Between ages 18 to 22, they may remain in
school to learn transition skills, which includes how to access public transportation; a
program offered at all Collier County high schools.
A brief discussion was had pertaining to the booming growth of apartment housing
construction and the need for integration of bus stop and pull-off areas in these new
developments. Mr. DeLeon pointed out that developers are not required to make these
design accommodations, however greater density along transit corridors was recently
approved
VII. Member Comments
Mr. DeLeon invited PTAC members to attend the Passenger Appreciation celebration
scheduled for Friday, November 2, 2018 from 10 a.m. to 2:00 p.m. at the Government
Center transfer station.
VIII. Public Comments
There were no comments made by members of the public.
IX. Next Meeting Date – November 20, 2018
X. Adjournment
Page 6
There being no further business for the good of the County, the meeting was
adjourned by order of the Chair.
Public Transit Advisory Committee
________________________________
John DiMarco, Chairman
These minutes approved by the Board/Committee on _________________as
presented________ or as amended ___________.
Diff.
Months FY17 FY18 FY17 FY18
October 80,442 80,823 0.47%14.86 13.11
November 77,514 75,353 -2.79%13.70 12.93
December 80,851 71,653 -11.38%13.02 12.02
January 78,557 69,325 -11.75%12.97 10.96
February 75,240 69,691 -7.38%14.05 11.82
March 82,959 74,501 -10.20%13.64 11.35
April 77,637 70,245 -9.52%13.21 11.23
May 79,200 67,282 -15.05%13.28 11.12
June 72,419 66,198 -8.59%13.30 10.94
July 72,999 64,432 -11.74%13.12 10.84
August 76,942 68,605 -10.84%13.04 10.94
September 41,459 60,568 46.09%12.81 10.58
Total 896,219 838,676 -6.42%13.42 11.49
Oct-16 Oct-17 Diff.Nov-16 Nov-17 Diff.Dec-16 Dec-17 Diff.Jan-17 Jan-18 Diff.Feb-17 Feb-18 Diff.Mar-17 Mar-18 Diff.
ROUTE 11 9000 8909 -1%8844 8888 0%9889 8158 -18%9078 8224 -9%7963 8229 3%9401 8,415 -10%
ROUTE 12 9755 7893 -19%7626 6452 -15%7512 6048 -19%7673 6018 -22%7599 5456 -28%7891 5,875 -26%
ROUTE 13 6603 6684 1%5798 6150 6%6463 6212 -4%6129 5475 -11%5855 5453 -7%6698 6,027 -10%
ROUTE 14 5272 5227 -1%5346 4930 -8%5759 4955 -14%5215 4273 -18%4860 4167 -14%5516 4,752 -14%
ROUTE 15 9384 9217 -2%9568 8492 -11%9597 7729 -19%9620 8204 -15%8923 7954 -11%9643 7,934 -18%
ROUTE 16 5168 4905 -5%4517 4454 -1%4359 3880 -11%4720 3941 -17%4661 3810 -18%4859 3,775 -22%
ROUTE 17 4603 4310 -6%4640 4358 -6%4340 4248 -2%4281 4118 -4%4197 4076 -3%4405 4,246 -4%
ROUTE 18 3028 3191 5%2506 2605 4%2469 2250 -9%2453 2253 -8%2322 2041 -12%2575 2,235 -13%
ROUTE 19 5483 5815 6%5331 5617 5%5424 5554 2%4943 5321 8%4939 5374 9%5510 5,497 0%
ROUTE 20 675 1468 117%802 1050 31%790 1007 27%804 1031 28%873 922 6%1025 1,122 9%
ROUTE 21 1038 645 -38%935 676 -28%1048 767 -27%955 908 -5%922 976 6%748 884 18%
ROUTE 22 3631 4220 16%4066 3565 -12%4429 3437 -22%4614 3512 -24%4955 3843 -22%5448 4,129 -24%
ROUTE 23 2948 3790 29%3296 2870 -13%3566 2016 -43%3668 1986 -46%3818 2184 -43%4326 2,477 -43%
ROUTE 24 4300 4451 4%4164 4351 4%4701 4475 -5%4587 3863 -16%4185 3836 -8%4629 4,349 -6%
ROUTE 25 2723 2566 -6%3135 2886 -8%3446 3070 -11%3091 2576 -17%2801 2512 -10%3075 2,759 -10%
ROUTE 26 660 373 -43%679 705 4%790 644 -18%679 738 9%586 833 42%692 836 21%
ROUTE 27 2455 2651 8%2428 2552 5%2569 2424 2357 2494 6%2209 2561 16%2354 2,858 21%
ROUTE 28 2000 2946 47%2031 3110 53%1914 3162 1828 2771 52%1676 3065 83%2102 3,964 89%
ROUTE 29 39 144 80 779 874%94 623 563%
ROUTE 121 1716 1562 -9%1802 1642 -9%1786 1578 -12%1862 1475 -21%1816 1620 -11%1968 1,744 -11%
TOTAL 80,442 80,823 0.47%77,514 75,353 -2.79%80,851 71,653 -11.38%78,557 69,325 -11.75%75,240 69,691 -7.38%82,959 74,501 -10.20%
Passengers Per
Revenue HoursRidership
FY17 & FY18 Ridership Performance Measures
Apr-17 Apr-18 Diff.May-17 May-18 Diff.Jun-17 Jun-18 Diff.Jul-17 Jul-18 Diff.Aug-17 Aug-18 Diff.Sep-17 Sep-18 Diff.
ROUTE 11 8,431 8,067 -4%9,040 7469 -17%7,934 7,504 -5%8,130 7,446 -8%8,089 8,109 0%4,317 6,354 47%
ROUTE 12 7,590 7,214 -5%7,311 6575 -10%7,532 6,345 -16%6,896 6,497 -6%7,670 7,451 -3%3,631 5,637 55%
ROUTE 13 6,497 5,757 -11%6,577 5849 -11%5,953 5,414 -9%6,007 5,498 -8%6,299 5,620 -11%3,170 5,366 69%
ROUTE 14 5,022 4,233 -16%5,248 4182 -20%4,979 4,121 -17%4,921 4,067 -17%5,374 4,543 -15%2,423 3,618 49%
ROUTE 15 8,984 7,855 -13%9,125 7447 -18%7,938 6,871 -13%7,696 6,274 -18%8,540 7,087 -17%4,998 6,602 32%
ROUTE 16 4,585 4,394 -4%5,095 4165 -18%4,122 3,742 -9%4,144 3,443 -17%4,342 3,652 -16%2,481 3,502 41%
ROUTE 17 4,314 4,094 -5%4,221 3656 -13%3,592 3,553 -1%3,748 3,495 -7%4,198 3,858 -8%2,514 3,399 35%
ROUTE 18 2,694 2,611 -3%2,941 2603 -11%2,777 2,382 -14%2,765 2,404 -13%3,007 2,475 -18%1,604 2,377 48%
ROUTE 19 4,899 5,625 15%5,142 5147 0%5,068 5,621 11%5,895 5,576 -5%5,619 5,693 1%2,563 4,703 83%
ROUTE 20 1,230 842 -32%1,200 694 -42%1,241 677 -45%1,228 704 -43%1,300 705 -46%891 623 -30%
ROUTE 21 866 835 -4%763 857 12%663 1,010 52%680 938 38%717 842 17%421 788 87%
ROUTE 22 4,423 3,842 -13%4,901 4417 -10%4,038 4,549 13%4,245 4,159 -2%4,226 3,783 -10%2,679 4,514 68%
ROUTE 23 3,482 2,293 -34%3,733 2509 -33%3,669 2,441 -33%3,469 2,149 -38%3,720 2,233 -40%2,643 2,083 -21%
ROUTE 24 4,510 3,542 -21%4,410 3530 -20%4,147 3,809 -8%4,212 3,642 -14%4,595 3,960 -14%2,156 3,147 46%
ROUTE 25 2,926 1,614 -45%2,803 1634 -42%2,700 1,700 -37%2,757 1,478 -46%2,841 1,455 -49%1,479 1,246 -16%
ROUTE 26 384 573 49%553 506 -8%458 534 17%506 452 -11%379 519 37%101 493 388%
ROUTE 27 2,216 2,830 28%2,356 2502 6%2,115 2,272 7%2,316 2,269 -2%2,475 2,636 7%1,680 2,507 49%
ROUTE 28 2,732 2,023 -26%1,871 1952 1,967 1,988 1,916 2,342 2,004 2,483 1,148 1,988
ROUTE 29 39 318 715%81
ROUTE 121 1,813 1,683 -7%1,829 1,588 -13%1,526 1665 9%1,468 1599 9%1,547 1501 -3%560 1621 189%
TOTAL 77,637 70,245 -9.52%79,200 67,282 -15.05%72,419 66,198 -8.59%72,999 64,432 -11.74%76,942 68,605 -10.84%41,459 60,568 46.09%
October November December January February March April May June July August September
FY17 80,442 77,514 80,851 78,557 75,240 82,959 77,637 79,200 72,419 72,999 76,942 41,459
FY18 80,823 75,353 71,653 69,325 69,691 74,501 70,245 67,282 66,198 64,432 68,605 60,568
50,000
55,000
60,000
65,000
70,000
75,000
80,000
85,000
Ridership Comparison FY16 & FY17
FY17
FY18
EXECUTIVE SUMMARY
Reports and Presentation
Item 6b
Grant Application for 5310, 5311, 5339
Objective:
To report intent to submit Federal Transit Administration (FTA) Section 5310, 5311 and 5339
applications for submission to the Florida Department of Transportation (FDOT).
Considerations:
5310
Pursuant to 49 U.S.C. § 5310, Collier County is a designated Community Transportation
Coordinator and provider of mass transportation to elderly and individuals with disabilities. Each
year, through an application process administered by FDOT, the Collier Area Paratransit (or CAT
Connect) program has obtained funds that are used for the purchase of vehicles and for the
provision of transportation services to the elderly and disabled residents of Collier County. This
grant includes an 80% Federal share with a 10% State share and a 10% local share. This year
Collier County is requesting funds to purchase six replacement vehicles; along with six radios and
tablets for those vehicles. The Board of County Commissioners (BCC) has authority to apply for
and accept grants from FDOT as authorized by Chapter 341, Florida Statutes, and by the Federal
Transit Administration Act of 1964, as amended.
5311
Pursuant to 49 U.S.C. § 5311, Collier County provides mass transportation to people in rural areas
in the County through Collier Area Transit. Each year, through an application process
administered by FDOT, Collier County has obtained fiords that are used for the operation of
transportation services to residents in rural communities of Collier County. This grant includes a
50% Federal share with a 50% local share requirement. The BCC has the authority to apply for
and accept grants from FDOT as authorized by Chapter 341, Florida Statutes and by the Federal
Transit Administration Act of 1964, as amended.
.5339
Section 5339 is a grant program administered by the Florida Department of Transportation
authorized by 49 U.S.C. § Section 5339 Bus and Bus Facilities Program. It provides capital
funding to replace, rehabilitate and purchase buses, vans, and related equipment, and to construct
bus -related facilities in the non -urbanized areas. This capital grant includes an 80% Federal share
with a 20% State share. No local share is required. The funds will be used for the design of a
superstop in the Innnokatee area that would consist of sawtooth bays for buses to pull into off the
street; canopy cover for sheltered transfer of passengers, benches, hash receptacles; and restroom
facilities. An area of the site would also be reserved for a food truck and bus storage. These funds
will be used to supplement capital grant fiords awarded through the Federal TIGER Grant Program
for the same facility.
Funding Request:
Recommendation:
None.
Attachment:
None.
Prepared by: i C�,�- Date: �I
Omar De Leon, Transit Manager
Approved by: 4 Date: /1' lb'!dl-
Michelle Arnold, PTNE Division Director
5310
5311
5339
Federal Share
$398,726
$1,952,900
$480,000
State Share
$49,841
$0
$120,000
Local Share
$49,841
$1,952,900
$0
Total
$498,408
$3,905,800
$600,000
Recommendation:
None.
Attachment:
None.
Prepared by: i C�,�- Date: �I
Omar De Leon, Transit Manager
Approved by: 4 Date: /1' lb'!dl-
Michelle Arnold, PTNE Division Director
EXECUTIVE SUMMARY
Reports and Presentation
Item 6c
CAT Marketing Efforts
Objective:
Present Collier Area Transit Efforts to Market the System
Considerations:
Staff will present past and upcoming Marketing efforts to promote the public transit system.
Recommendation:
None.
Attachment:
None.
Prepared by: Date:
Omar De Leon, Transit Man -ager
Approved by: h Date:
Michelle Arnold, PINE Division Director
1
Marketing Events
January 2018-December 2018
January
Date Event Description
6th Veteran’s Expo A fixed-route bus was on display at the Expo held at New Hope
Ministries for Veteran’s and their families. Participants were able to
get on the bus and be instructed on how to use it and learn
information about the system.
15th MLK Jr. Parade CAT staff participated in the annual MLK Jr parade in downtown
Naples.
18th Collier County
Employee Health
and Savings Expo
Table staffed at the event in partnership with FDOT Commuter
Services for Collier County Employees to view information and to
promote CAT and Collier County’s 30-day pass discount to
employees.
30th Fare Study Public
Workshop
Conducted passenger surveys at the Government Center Transfer
Station and at Career Source in Immokalee to solicit feedback about
proposed fare changes and system quality of service.
February
Date Event Description
17th Trucks, Trucks,
Trucks
A fixed-route bus was on display for children and their families to
board at the South Regional Library.
21st 2018 Senior
Expo
Table staffed at the event located at the Golden Gate Community
Center for seniors in the county. Information was provided about
CAT’s fixed-route and Paratransit services
March
Date Event Description
12th/13th Passenger
Surveys
Conducted passenger surveys on fixed-routes to solicit feedback from
passengers prior to implementing changes proposed for the Off-
Season bus schedules that would be effective 4/1/18.
16th Farmer’s Market
Committee
Participated on this committee on behalf of CAT for improvements
on the Farmer’s Market at the Gov’t Center campus to encourage
healthy options of food choices and to promote local vendors in
Collier County.
2
April
Date Event Description
20th Try Transit Day The State encourages all Transit Agencies to coordinate an
event that would stimulate community participation in Public
Transit. This year CAT had free service day and organized a
group trip using the bus to go to lunch.
June
Date Event Description
16th Mail-A-Book
Senior
Presentation
The County’s Library on Orange Blossom sponsored an event
for seniors who do not have access to books. By partnering
with CAT the public was introduce to the paratransit program
so that seniors in the community could be informed of this
transportation option.
July
Date Event Description
16th Lighthouse of
Collier County
Summer Camp
presentation
Conducted a presentation on CAT’s fixed-route service for
visually-impaired children. Children then performed a
scavenger hunt using a fixed-route bus, on a mock bus loop in
downtown Naples.
August
Date Event Description
10th Immokalee
Travel Training
Day
CAT staff travel-trained prospective and current passengers on
the necessary steps needed to ride public transportation. Two
teaching sessions were held at the Immokalee Library.
28th iTech College
Travel Training
CAT staff conducted two travel-training presentations to iTech
college students, taught in English, Spanish and Creole.
September
Date Event Description
11th BCC Board
Meeting
CAT staff brought an item before the Board of County
Commissioners to waive fees on Routes 22 and 23 for the Big
Bus Event IV at the Department of Health in Immokalee on Oct
6th, 2018. The item was approved to waive the fares from
10am until 2pm that day, which resulted in 40% more
passengers riding the bus on those routes than the prior week.
3
October
Date Event Description
6th Big Bus Event
IV
Table staffed at the event to distribute literature and to speak
with the public about the fare changes and seasonal schedule
changes taking place on Nov 4th, 2018.
14th-18th FPTA/CTD
Conference
CAT staff attended the annual event and represented the
transit agency in the state-wide conference in Daytona, Florida.
November
Date Event Description
2nd Mobility Week
Event -
Passenger
Appreciation
Day
CAT staff partnered with the Blue Zones Project and the Naples
Pathways Coalition in honor of FDOT’s Mobility Week, which
recognizes safety within various forms of intermodal
transportation. A local vendor (The Bowl) served healthy acai
bowls to passengers at the Gov’t Center terminal and staff
distributed literation, promotional items and snacks/beverages
as a “Thank You” to CAT’s passengers for using CAT’s public
transportation system in Collier County.
14th Immokalee
Community
School
Presentation
CAT staff travel-trained students and held a question/answer
session after they rode on the bus.
15th Naples High
School (Adult
Program)
CAT staff travel-trained special-needs adults who will be using
CAT’s fixed-route service to travel to/from work in Collier
County.
December
Date Event Description
8th Immokalee
Christmas
Parade
CAT will participate in the annual Christmas parade in
Immokalee.
9th CAT/Lee Tran
Roadeo
CAT staff will assist and participate in the annual competition
for bus drivers.