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TDC Agenda 10/22/2018COLLIER COUNTY Tourist Development Council AGENDA October 22, 2018 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Donna Fiala, Chair Susan Becker, Vice-Chair Dan Sullivan Nancy Kerns Clark Hill Robert Miller Edward (Ski) Olesky Councilor Victor Rios Councilwoman Michelle McLeod All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. October 2018 Collier County Tourist Development Council Page 2 Printed 10/18/2018 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. September 24, 2018 Meeting Minutes 5. Presentations A. Ecotourism Presentation 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management B. Beach Park Facilities C. Tourism Division 7. New Business A. Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming Sports Tourism Events in December 2018 and January 2019 for up to $29,250 and make a finding that these expenditures promote tourism. B. Recommendation to award Invitation to Negotiate (ITN) No. 18-7404 - “Collier County Sports Complex Marketing and Support” to Sports Fields, Inc., in the initial not to exceed amount of $50,000, for marketing and related consulting services for the amateur sports complex, authorize the Chairman to execute the agreement, and make a finding that this expenditure promotes tourism. 8. Old Business A. Tourist Development Tax Funds FY 18 Third Quarter Financial Review B. Hunden Strategic Partners FY 18 Annual Report October 2018 Collier County Tourist Development Council Page 3 Printed 10/18/2018 C. Water Quality Issues Survey Results 9. Council Member Discussion 10. Marketing Partner Reports A. Marketing Partner Reports 11. Tourism Staff Reports A. Tourism Staff Reports 12. Detailed Staff Reports A. Detailed Staff Reports 13. Next Scheduled Meeting A. Next Scheduled Meeting Date/Location - November 26, 2018 Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 14. Adjournment 10/22/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.B.1 Item Summary: September 24, 2018 Meeting Minutes Meeting Date: 10/22/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 10/15/2018 3:08 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 10/15/2018 3:08 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 10/15/2018 3:31 PM Tourism Ed Caum Deputy Director Review Completed 10/15/2018 5:01 PM Tourism Jack Wert Director Completed 10/15/2018 9:36 PM County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 10/16/2018 8:01 AM County Attorney's Office Colleen Greene Attorney Review Completed 10/16/2018 8:43 AM Tourist Development Council Jack Wert Meeting Pending 10/22/2018 9:00 AM 4.B.1 Packet Pg. 4 September 24 2018 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, September 24, 2018 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building “F” of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Donna Fiala Vice Chairman: Susan Becker Victor Rios Clark Hill Robert Miller (Excused) Ed (Ski) Olesky Dan Sullivan Michelle McLeod Nancy Kerns ALSO PRESENT: Jack Wert, Tourism Director Ed Caum, Deputy Director, Sports Tourism/Marketing Gary McAlpin, Manager, Coastal Zone Management Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator Jeffrey John, Sports Development Manager 4.B.1.a Packet Pg. 5 Attachment: September 24 draft minutes (7054 : September 24, 2018 Meeting Minutes) September 24 2018 2 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order – Commissioner Fiala Commissioner Fiala called the meeting to order at 9:00 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Agenda and Minutes A. Changes and Approval of Today’s Agenda Mr. Rios moved to approve the Agenda subject to hearing Items 7.C and 7.D under Item 6 - Consent Agenda. Second by Ms. Kerns. Carried unanimously 8 – 0. Mr. Wert reported the Executive Summary Fiscal Impact Section for Item 7.K will be amended to read “No fiscal impact will apply if awarded. The County will receive additional State funding in the amount of $70,000 for the purposes of inviting visitors back to Florida.” B. Approval of prior TDC Meeting Minutes 1. Regular Meeting July 23, 2018 Ms. Becker moved to approve the minutes of the July 23, 2018 Meeting as presented. Second by Mr. Hill. Carried unanimously 8 – 0. 5. Presentations/Public Comment - (3 minutes each) A. FBU Presentation Doug Burnham provided an update on the measures taken to address TDC concerns raised regarding the event at previous meetings. He noted:  The event was initiated 5 years ago with the goal of developing a nationally recognized tournament similar to the Little League World Series.  The event has expanded every year with 4 hotels originally participating, and has evolved to 14 now participating.  In order to address issues that occurred last year regarding participant conduct at hotels, the organization met with representatives of the industry to address the concerns and initiated code of conduct policy for the participants.  The County does participate in sponsoring the event and received publicity in the form of logos clearly visible on the front of all shirts of players from the qualification rounds through the final event.  The County also receives publicity in the form of television commercials during other events sponsored by the organization, TV coverage of the event (he provided a handout of statistics regarding audience viewing for the events where commercials are shown).  The County and residents also benefit from payments for field rentals, money spent in the area by participants/spectators, etc., employment of game officials, concession revenue for area booster clubs, etc. Convention and Visitor Bureau Awards Mr. Wert reported the County received the following awards: 4.B.1.a Packet Pg. 6 Attachment: September 24 draft minutes (7054 : September 24, 2018 Meeting Minutes) September 24 2018 3  Florida Outdoor Writers Association for self-promotion videos - “Glide Through the Everglades on a Pole Boat” - 2nd place and “The Paradise Coast is Clear” - 3rd place.  Henry Award from Visit Florida for the Advocacy Campaign in 2017. 6. Consent Agenda All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s) will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management None B. Beach Park Facilities 1. Executive Summary “Recommendation to approve an expenditure of Tourist Development Tax for Beach Park Facilities to Q. Grady Minor & Associates, P.A. under Contract Number 13-6164, “Professional Services for Engineers and Architects”, for design services for the Clam Pass Beach Park restroom expansion for $68,814 and make a finding that this expenditure promotes tourism” dated September 24, 2018. 2. Executive Summary “Recommendation to approve an out of cycle Collier County Tourist Development Council Grant Application for Beach Park Facilities in the amount of $200,000, for restroom improvements and a feasibility study for the construction of a Park Ranger Station at Barefoot Beach Preserve Park and make a finding that the expenditure promotes tourism” dated September 29, 2018. C. Tourism Division None Mr. Sullivan moved to approve the items listed on the Consent Agenda finding the expenditures promote tourism. Second by Ms. Kerns. Carried unanimously 8 – 0. 7. New Business A. Recommendation to authorize the Chairman to execute Change Order No. 2 to Contract No. 17-7128 with APTIM Environmental & Infrastructure, Inc., for additional professional engineering services as required for the “Wiggins Pass Channel and Doctors Pass Channel Dredging Project” and make a finding that this item promotes Tourism. Mr. McAlpin presented the above referenced Executive Summary dated September 24, 2018. He noted:  The extra engineering costs ($29,028.35) were due to additional work required for the dredging of Doctors and Wiggins Pass.  Poor weather early in the project caused delays of the work into turtle nesting season for the Doctors Pass portion.  The sand excavated from the Pass was required to be placed in the inter-tidal zone instead of the beach, as well as further down the coast to Lowdermilk Park.  Additional monitoring of the sea turtles and the 11,000 cy of extra sand removed from Doctors Pass as a result of Hurricane Irma has also contributed to the increased costs. 4.B.1.a Packet Pg. 7 Attachment: September 24 draft minutes (7054 : September 24, 2018 Meeting Minutes) September 24 2018 4 Mr. Rios moved to recommend the Board of County Commissioners authorize the Chairman to execute Change Order No. 2 to Contract No. 17-7128 with APTIM Environmental & Infrastructure, Inc., for additional professional engineering services as required for the “Wiggins Pass Channel and Doctors Pass Channel Dredging Project” and finds the item promotes tourism. Second by Ms. McLeod. Carried unanimously 8 – 0. B. Recommendation to authorize the Chairman to execute Change Order No. 3 to Contract No. 18-7239 with Ferreira Construction Co., Inc in the amount of $160,243 as required for the “Wiggins & Doctors Dredging Project” and make a finding that this item promotes tourism. Mr. McAlpin presented the above referenced Executive Summary dated September 24, 2018. He noted the request for additional funding is a companion to item 7.B, where delays and extra work were encountered during the project. The firm was the lowest bidder for the project, ($1,000,000 less expensive than the next highest bid) which did result in substantial overall savings to the County. Mr. Rios moved to recommend the Board of County Commissioners authorize the Chairman to execute Change Order No. 3 to Contract No. 18-7239 with Ferreira Construction Co., Inc in the amount of $160,243 as required for the “Wiggins & Doctors Dredging Project” and finds the item promotes tourism. Second by Ms. Kerns. Carried unanimously 8 – 0. E. Recommendation to award RFP #18-7281R Tourism Fulfillment and Call Center Services to Faneuil, Inc., for $21,772.97, and authorize the Chairman to execute the associated agreement and make a finding that this action promotes tourism. Mr. Wert presented the above referenced Executive Summary dated September 24, 2018. He noted only one firm bid the work and the previous vendor who had supplied the service for a number of years did not respond to the RFP. The activity involves call center assistance answering questions and mailing out of visitor guides, etc. Mr. Rios moved to recommend the Board of County Commissioners award RFP #18-7281R Tourism Fulfillment and Call Center Services to Faneuil, Inc., for $21,772.97, and authorize the Chairman to execute the associated agreement and finds the item promotes tourism. Second by Ms. Becker. Carried unanimously 8 – 0. F. Recommendation to approve the submittal of a grant application to Florida Sports Foundation in the amount of $25,000 to offset a portion of the operating expenses to host the 2018 Football University (FBU) National Championships in Collier County and make a finding that this action promotes tourism. Mr. Caum presented the above referenced Executive Summary dated September 24, 2018. He introduced Jeffrey John as the new Sports Development Manager for the Convention and Visitors Bureau. He noted the request is for permission to apply for a grant for the event through the Florida Sports Foundation. The grant funds would be in the form of a reimbursement following expenditures by the County. Mr. Olesky moved to recommend the Board of County Commissioners approve the submittal of a grant application to Florida Sports Foundation in the amount of $25,000 to offset a portion of the operating expenses to host the 2018 Football University (FBU) National Championships in 4.B.1.a Packet Pg. 8 Attachment: September 24 draft minutes (7054 : September 24, 2018 Meeting Minutes) September 24 2018 5 Collier County and finds the item promotes tourism. Second by Ms. Kerns. Carried unanimously 8 – 0. G. Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming November 2018 Sports Tourism Events up to $17,800 and make a finding that these expenditures promote tourism. Mr. Caum presented the above referenced Executive Summary dated September 24, 2018. He noted the request is for the Suncoast Soccer Invitational from September 3 – 4, 2018 ($5,250.00); the Paradise Coast Softball Invitational from November 16 - 18, 2018 ($7,050.00) and the Trophy Fish Bowl Lacrosse tournament November 17 – 18, 2018 ($5,500.00). The grants are up to a specified amount and the promoter only receives funds after booking a prescribed number of rooms at Collier County hotels. The Council requested Staff review the logo presence on the Suncoast Soccer Invitational website and request any alterations as necessary. Mr. Rios moved to recommend the Board of County Commissioners approve the use of Tourist Development Tax Promotion Funds to support the upcoming November 2018 Sports Tourism Events up to $17,800 and finds the item promotes tourism. Second by Ms. Becker. Carried unanimously 8 – 0. H. Recommendation to use Tourist Tax Promotion Funds to sponsor the 2018 Powerboat Nationals Formula 4 Global Championship Event October 27-28, 2018, approve reimbursement of operating expenses for this purpose and make a finding that these event expenditures promote tourism. Mr. Caum presented the above referenced Executive Summary dated September 24, 2018. He noted:  The event will be held in conjunction with the Watercross Pro World Championships at Sugden Park October 27 – 28, 2018.  The request if for funds totaling $7,000 from the County with media partners furnishing $35,000 of additional funds.  The partnership includes promotional wrapping of a boat with Paradise Coast advertising, which will be displayed at three events and on television preceding the Naples championship. Mr. Olesky moved to recommend the Board of County Commissioners approve the use of Tourist Tax Promotion Funds to sponsor the 2018 Powerboat Nationals Formula 4 Global Championship Event October 27-28, 2018, approve reimbursement of operating expenses for this purpose and finds the item promotes tourism. Second by Mr. Rios. Carried unanimously 8 – 0. I. Recommend approval of Tourist Development Tax Promotion and Marketing funding to support the upcoming Winter Nationals Senior Softball Tournament on November 6-11, 2018 up to $6,105 and make a finding that these expenditures promote tourism. Mr. Caum presented the above referenced Executive Summary dated September 24, 2018. He noted the event is a partnership with Lee County where 30 teams will be utilizing North Collier Regional Park for the event. 4.B.1.a Packet Pg. 9 Attachment: September 24 draft minutes (7054 : September 24, 2018 Meeting Minutes) September 24 2018 6 Mr. Sullivan moved to recommend the Board of County Commissioners approve the use of Tourist Development Tax Promotion and Marketing funding to support the upcoming Winter Nationals Senior Softball Tournament on November 6-11, 2018 up to $6,105 and finds the item promotes tourism. Second by Ms. Kerns. Carried unanimously 8 – 0. J. Recommendation to approve First Amendment to Contract #17-7229-WV “Sports Facilities Assessment” with Hunden Strategic Partners, Inc. and make a finding that these expenditures promote tourism. Mr. Wert presented the above referenced Executive Summary dated September 24, 2018. He noted the request is a $1,000 annual increase in the contract to $34,500 that provides for consultants participation in the design, build and operation of the new sports complex. The Council requested Staff to begin providing quarterly updates on the progress of the complex. Mr. Sullivan moved to recommend the Board of County Commissioners approve First Amendment to Contract #17-7229-WV “Sports Facilities Assessment” with Hunden Strategic Partners, Inc. and finds the item promotes tourism. Second by Mr. Olesky. Carried unanimously 8 – 0. K. Recommendation to approve the submittal of a grant application to Visit Florida in the amount of $70,000 for the Tourism Recovery Grant Program for Red Tide in Collier County and make a finding that this action promotes tourism. Mr. Wert presented the above referenced Executive Summary dated September 24, 2018. He noted:  The request is for application of grant funds to assist in promotions related to red tide education.  The County is also participating in a regional grant with area counties awarded in the amount of $500,000.  The message will be “The Beaches are Open” and “Return to Paradise”  The funds are not intended to be utilized to identify solutions to the outbreaks. The industry is aware of the impacts on tourism and is monitoring the studies, including those being conducted by Mote Marine.  The County does utilize real time social media to provide updates on the conditions of the beaches to alleviate concerns of tourists.  The area hotels have not been negatively impacted on the event, however certain businesses related to sight-seeing tours, fishing charters, boat rentals, etc. have experienced a decrease in business.  There is a need to address inland issues and the public should be educated on the difference between the red tide outbreaks and the blue green algae conditions in the area.  The County is proactive in daily cleaning to mitigate negative appearances on the beach. The Council requested Staff to survey area hotels to determine any economic impacts due to the outbreaks. Mr. Rios moved to recommend the Board of County Commissioners the submittal of a grant application to Visit Florida in the amount of $70,000 to for the Tourism Recovery Grant Program 4.B.1.a Packet Pg. 10 Attachment: September 24 draft minutes (7054 : September 24, 2018 Meeting Minutes) September 24 2018 7 for Red Tide in Collier County and finds the item promotes tourism. Second by Mr. Oleksy. Carried unanimously 8 – 0. Break: 10:25 a.m. Reconvened: 10:33 a.m. L. Recommendation to approve the Fiscal Year 2018-19 Strategic Marketing Plan for the Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) and make a finding that this plan promotes tourism. Before presenting the Strategic Marketing Plan he reported Staff requests the use of up to $250,000 of emergency advertising funds for use to address the red tide outbreaks and its impacts on tourism in the area. The proposed campaign is part of the 2019 marketing plan. Use of Emergency Funds Mr. Olesky moved to recommend the Board of County Commissioners approve the use of up to $250,000 of the funds available in the Emergency Advertising Account. Second by Ms. Kerns. Carried unanimously 8 – 0. Mr. Wert presented the above referenced Executive Summary dated September 24, 2018 for consideration and PowerPoint “Destination Marketing Plan 2018 – 19.” He noted:  The plan was developed by Staff through reviews of monthly reports, conducting meetings with hotel’s sales teams, attending the quarterly tourism roundtable workshops, input from the June 2018 annual marketing summit, etc.  The plan initiates in October 2018 and includes a Red Tide Recovery Plan, Destination Marketing Messages, Strategic Priorities, Marketing Goals and Tactics.  The Plan identifies SWOT’s (Strengths. Weaknesses, Opportunities and Threats) with the goal of exploiting the strengths, minimizing weaknesses, implementing opportunities and mitigating threats.  Goals include increasing overall visitation from growth markets, prolonging the length of stay for established market customers, growing visitation during the summer months, testing new emerging markets, improving the database of customers and sales pipelines, educating new customers, etc.  It includes a Two-Year Strategic Plan with longer-term goals, objectives and strategies and a One-Year Integrated Marketing Plan with short-term initiatives. Under Council discussion the following was noted:  Strengths - consider adding statements identifying the area as a safe, clean environment and the presence of a well-mannered police force.  Threats – strengthen the language to address the continued perception the area is viewed as catering to the “rich” and primarily a retirement community with limited family activities.  Strengths - Concern on expending funds and efforts as promoting the area as the “# 1 Happiest and Healthiest Community in the U.S.” and a “Blue Zone Community” as many travelers make their planning decision based on the weather and availability of beaches in the area – Staff noted the language should remain in the Section.  Ensure there is a targeted effort to maintain and upgrade area amenities to ensure competitive standing with other similar markets (i.e. constructing charging stations, maintaining and developing walkways, parks, etc.). 4.B.1.a Packet Pg. 11 Attachment: September 24 draft minutes (7054 : September 24, 2018 Meeting Minutes) September 24 2018 8  Threats - Concern the statement “Homeland Security mandates continue to discourage International visitation and show US as unwelcoming” may be a misperception and should be removed from the Section – Staff noted the language should remain in the Section.  Consideration should be given to updating the Convention and Visitors Bureau Mission Statement. CVB Staff provided an overview of the plans pertaining to their disciplines (PR and Communications, Digital and Social Media, Group Meeting Sales, Sports Marketing, etc.). Ms. McLeod left the meeting at 11:44 a.m. Mr. Hill moved to recommend the Board of County Commissioners approve the Fiscal Year 2018- 19 Strategic Marketing Plan for the Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) and finds the item promotes tourism. Second by Ms. Becker. Motion carried 6 “yes” – 1 “no.” Mr. Rios voted ‘no.” 8. Old Business None 9. Council Member Discussion None Mr. Rios left the meeting at 11:59 a.m. 10. Marketing Partner Reports These reports (Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing, Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website Activity, Digital & Social Media- Paradise Advertising, Book Direct, County Museums County Museums) are provided to TDC members on the digital link above to the County website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. A. Research Data Services – Dr. Walter Klages Klages Research & Research Data Services, Inc. - Research Report B. Paradise Advertising Paradise Advertising and Marketing, Inc – Marketing Report C. Lou Hammond Group “Lou Hammond Group and CVB PR Team Public Relations Report” D. Collier County Tourist Tax Collections “Collier County Tax Collector Tourist Tax Collections” E. Miles Partners – Website Activity “Web Site Analytics” F. Digital & Social Media- Paradise Advertising and Zebra Brazil “Brazil Social Media Marketing” 4.B.1.a Packet Pg. 12 Attachment: September 24 draft minutes (7054 : September 24, 2018 Meeting Minutes) September 24 2018 9 G. Atilus – Search Engine Optimization “Digital/Social Media Marketing” 11.Tourism Staff Reports These activity reports (Tourism Staff Reports - Director, Group Sales, Leisure & Travel Trade Sales, Special Markets, Sports Marketing, Public Relations & Communications, Film Office, International Representatives, Visitor Centers) are provided to TDC members on a digital link to the County website and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. A. Director B. Group Sales C. Leisure and Travel Trade Sales D. Sports Marketing E. Public Relations & Communications F. Film Office G. International Representatives H. Visitor Centers I. County Museums – Amanda Townsend 12. Detailed Staff Reports A. Detailed Staff Reports Submitted 13. Next Scheduled Meeting Date/Location – October 22, 2018– 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 4.B.1.a Packet Pg. 13 Attachment: September 24 draft minutes (7054 : September 24, 2018 Meeting Minutes) September 24 2018 10 There being no further business for the good of the County, the meeting was adjourned by order of the chair at 12:09 P.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL ______________________________________________________ Chairman, Commissioner Donna Fiala These minutes approved by the Board/Committee on _________________ as presented________ or as amended ___________. 4.B.1.a Packet Pg. 14 Attachment: September 24 draft minutes (7054 : September 24, 2018 Meeting Minutes) 10/22/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 5.A Item Summary: Ecotourism Presentation Meeting Date: 10/22/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 10/17/2018 1:00 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 10/17/2018 1:00 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 10/17/2018 1:00 PM Tourism Jack Wert Director Completed 10/17/2018 1:10 PM County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 10/17/2018 1:27 PM County Attorney's Office Colleen Greene Attorney Review Completed 10/17/2018 2:23 PM Tourist Development Council Jack Wert Meeting Pending 10/22/2018 9:00 AM 5.A Packet Pg. 15 COLLIER COUNTY: ECOTOURISM & AGRITOURISM STUDY Twyla Leigh UF/IFAS Extension Collier County Taylor Stein and Kotryna Klizentyte School of Forest Resources and Conservation, UF 5.A.1 Packet Pg. 16 Attachment: Ecotourism Extension TDC OCT 2018 (7103 : Ecotourism Presentation) THE STUDY FRAMEWORK 1.Determine stakeholders 2.Develop “Big Questions” 3.Meet with 3 stakeholder groups 1.Agri-tourism 2.Landbased Ecotoursim 3.Coastal Ecotourism and Traditional Tourism 4.Survey additional stakeholders 5.A.1 Packet Pg. 17 Attachment: Ecotourism Extension TDC OCT 2018 (7103 : Ecotourism Presentation) BIG QUESTIONS 1.Is there a demand for County Extension to assist with agritourism and ecotourism in Collier County? 2.What educational topics could County Extension offer that agritourism and ecotourism providers would participate in? 3.How else can County Extension assist in agritourism and ecotourism development in Collier County? 5.A.1 Packet Pg. 18 Attachment: Ecotourism Extension TDC OCT 2018 (7103 : Ecotourism Presentation) BIG ANSWERS 1.Yes! All participants believe County Extension can assist and be a leader 2.Agritourism and ecotourism participants have different educational needs •Agritourism has a smaller population and farmers are already involved in tourism, so they look to build on their success –advanced help. •Ecotourism is a newer initiative in the County and participants look to topics to help get started started. •Participants believe County Extension should •Be a leader in collaborative initiatives and •Lead or greatly assist in marketing and promotion efforts 5.A.1 Packet Pg. 19 Attachment: Ecotourism Extension TDC OCT 2018 (7103 : Ecotourism Presentation) WHAT DO THE RESULTS TELL US? •Ecotourism & Agritourism operators need: •Collaboration •Marketing •Education Successful models exist Collier County Extension Has conducted similar activities for agriculture Would have to learn and create new programs for tourism 5.A.1 Packet Pg. 20 Attachment: Ecotourism Extension TDC OCT 2018 (7103 : Ecotourism Presentation) COLLABORATION EXAMPLES •Eco-organization to share information •Help different tour operators offer packages for multi-day experiences •Partnerships with non- nature based ecotourism businesses http://ncbirdingtrail.org/ 5.A.1 Packet Pg. 21 Attachment: Ecotourism Extension TDC OCT 2018 (7103 : Ecotourism Presentation) COLLABORATION: MORE EXAMPLES •Ecotourism Council •Extension organizes and attends monthly meetings to discuss experiences, opportunities, and issues •Sponsored by Florida SEE and TDC •Raise industry standards and sustainable practices 5.A.1 Packet Pg. 22 Attachment: Ecotourism Extension TDC OCT 2018 (7103 : Ecotourism Presentation) MARKETING EXAMPLES •Usage of social media and smart phones •Updating and providing more resources on the Extension and Collier County websites •Tourism fairs and events •Service training •Website searchability Naturally EscaRosa App 5.A.1 Packet Pg. 23 Attachment: Ecotourism Extension TDC OCT 2018 (7103 : Ecotourism Presentation) MARKETING: MORE EXAMPLES UC Small Farm Program •http://sfp.ucdavis.edu/agritourism/ Mississippi State •Growing your brand •Agritourism Marketing Training •P1: Understanding your business •P2: Understanding your market •P3: Develop a marketing plan 5.A.1 Packet Pg. 24 Attachment: Ecotourism Extension TDC OCT 2018 (7103 : Ecotourism Presentation) EDUCATIONAL PROGRAM EXAMPLES Texas A&M Nature Tourism Development Brevard County: •UF Brevard County Boating Ecotourism Program •Brevard Nature Alliance Humboldt State University •Online certification: Ecology and Sustainable Tourism Planning and Management •Certificate course that Florida Southwestern College could offer (?) https://www.youtube.com/watch?v=Y8iujY6KoSQ 5.A.1 Packet Pg. 25 Attachment: Ecotourism Extension TDC OCT 2018 (7103 : Ecotourism Presentation) EDUCATIONAL PROGRAMS ANOTHER EXAMPLE •Potential for more accessibility: •More weekend and night time local conservation and education programs •Master Naturalist course programs for Collier County's specific ecosystems and incorporate special projects •Link with Florida Southwestern College •Customer service training and marketing 5.A.1 Packet Pg. 26 Attachment: Ecotourism Extension TDC OCT 2018 (7103 : Ecotourism Presentation) SEA GRANT AGENT 1.Collier County and UF/IFAS Extension shared position 2.Hire scheduled for FY 2019 3.Coastal emphasis 5.A.1 Packet Pg. 27 Attachment: Ecotourism Extension TDC OCT 2018 (7103 : Ecotourism Presentation) WHAT NEXT? 1.Identify desired results and measures of success 2.UF/IFAS Ecotourism Agent? 3.Access Regional Specialized Water Resources Agent 4.Collaboration, Marketing and Education 5.A.1 Packet Pg. 28 Attachment: Ecotourism Extension TDC OCT 2018 (7103 : Ecotourism Presentation) 10/22/2018 EXECUTIVE SUMMARY Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming Sports Tourism Events in December 2018 and January 2019 for up to $29,250 and make a finding that these expenditures promote tourism. OBJECTIVE: To attract visitors to Collier County through Sports Tourism. CONSIDERATIONS: Collier County is scheduled to host the following Sports Tourism Events between December 2018 and January 2019. The Tourism Division Sports Marketing Team has attracted these events to our community. The projected hosting costs are based on past experience with similar events, the event funding application request, and the projected room nights from the event organizer. Event expenditures are the responsibility of the event organizer to pay. The Tourism Division proposes to reimburse the event organizer for field rental costs, and operation support expenses based on room night visitation delivered to Collier County from the event participants and fans. These expenditures are authorized to be reimbursed through the BCC approved Sports Assistance Program. Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount of recommended funding based on an acquisition cost of fifteen dollars per room night, which is a sports tourism industry standard. Funding for these sports tourism events are subject to TDC recommendation and Board approval. Florida State Pickleball Championships will take place December 7-9, 2018. This is the third year for this pickleball event taking place at East Naples Community Park. The event is projected to attract 600 athletes and to generate 350 room nights in the County, direct spending of $173,417 and TDT revenue of $2,913. The expenses to be paid for the 2018 event will be assistance with facility rental up to $5,250. and park staff overtime up to $1,500. Year Projected 2018 2017 Direct Spending $173,417 $140,632 TDT Revenue $2,913 2,363 Room Nights 350 259 Acquisition Cost $15 (for $5,250) $15 (for $3,885) Gatorade College Showcase will take place December 8-9, 2018. This annual soccer event is taking place at North Collier Regional Park. The event is projected to attract 1500 athletes and to generate 500 room nights in the County, direct spending of $304,901 and TDT revenue of $3,783. The expenses to be paid for the 2018 event will be assistance with facility rental, and operating expenses up to $7,500 and parks staff overtime up to $1,800. Year Projected 2018 2017 Direct Spending $304,901 $251,482 TDT Revenue $3,783 $4,225 Room Nights 500 325 Acquisition Cost $15 (for $7,500) $15 (for $4,875 Gulfcoast Holiday Hoopfest will take place December 27-30, 2018. This annual basketball event is taking place for the 25th year at Golden Gate High School. The event is projected to attract 240 athletes and to generate 480 room nights in the County, direct spending of $235,978 and TDT revenue of $3,028. 7.A Packet Pg. 29 10/22/2018 The expenses to be paid for the 2018 event will be assistance with facility rental, and operating expenses up to $7,200. Year Projected 2018 2017 Direct Spending $235,978 $128,014 TDT Revenue $3,028 $2,151 Room Nights 480 206 Acquisition Cost $15 (for $7,200) $15 (for $3,060) Nike XPO Prospect Camp will take place January 5-6-, 2019. This is a second-year event to be hosted at North Collier Regional Park. This is a girl’s lacrosse event that will attract college coaches and feature 250-300 athletes. This event is projected to generate 400 room nights, direct spending of $232,859 and TDT revenue of $ $3,062. The expenses to be paid for this event will be assistance with facility rental up to $3,200.00, marketing assistance up to $1,300, and park staff overtime up to $1,500. Year Projected 2018 2017 Direct Spending $232,859 $104,366 TDT Revenue $3,062 $1,753 Room Nights 400 135 Acquisition Cost $11.25 (for $4,500) $15 (for $2,025) FISCAL IMPACT: Funding of up to $24,450 for field fees, operating expenses and marketing assistance and $4,800 for staff overtime for a total of $29,250 for the four sports touris m events is included in the proposed FY 19 Tourism Division budget of $540,000 for Sports Marketing Event support and $72,000 for staff overtime in Fund 184. This expenditure will leave a balance in the Event Support Budget of $497,400 and $60,200 in Staff Overtime Budget. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: For the Tourist Development Council to recommend approval of Tourism Development Tax Promotion Funds to support the upcoming Sports Tourism Events in December 2018 and January 2019 for up to a total of $29,250 and make a finding that these expenditures promote tourism. Prepared by: Jeffrey John, Sports Development Manager ATTACHMENT(S) 1. Applications 10-22 TDC mtg (PDF) 7.A Packet Pg. 30 10/22/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.A Doc ID: 7073 Item Summary: Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming Sports Tourism Events in December 2018 and January 2019 for up to $29,250 and make a finding that these expenditures promote tourism. Meeting Date: 10/22/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 10/16/2018 1:35 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 10/16/2018 1:35 PM Approved By: Review: Tourism Kelly Green Deputy Director Review Skipped 10/16/2018 1:37 PM Tourism Kelly Green Tourism Division Completed 10/16/2018 1:38 PM Tourism Jack Wert Director Completed 10/16/2018 1:41 PM County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 10/16/2018 2:55 PM County Attorney's Office Colleen Greene Attorney Review Completed 10/16/2018 3:00 PM Tourist Development Council Jack Wert Meeting Pending 10/22/2018 9:00 AM 7.A Packet Pg. 31 7.A.1 Packet Pg. 32 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 33 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 34 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 35 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 36 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 37 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 38 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 39 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 40 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 41 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 42 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 43 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 44 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 45 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 46 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 47 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 48 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 49 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 50 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 51 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 52 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 53 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 54 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 55 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 56 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 57 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 58 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 59 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 60 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 61 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 62 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 63 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 64 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 65 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 66 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 67 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 68 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 69 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 70 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 71 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 72 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 73 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 74 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 75 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 76 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 77 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 78 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 79 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 80 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 81 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 82 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 83 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 84 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 85 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 86 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 87 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 7.A.1 Packet Pg. 88 Attachment: Applications 10-22 TDC mtg (7073 : Sports Event Funding Request) 10/22/2018 EXECUTIVE SUMMARY Recommendation to award Invitation to Negotiate (ITN) No. 18-7404 - “Collier County Sports Complex Marketing and Support” to Sports Fields, Inc., in the initial not to exceed amount of $50,000, for marketing and related consulting services for the amateur sports complex, authorize the Chairman to execute the agreement, and make a finding that this expenditure promotes tourism. OBJECTIVE: To obtain consulting services pertaining to the amateur sports complex to be constructed in East Naples. CONSIDERATIONS: On June 13, 2017, the Board authorized staff to proceed with the development of the sports and special event complex. Since that time, staff has been diligently moving through the various phases required to deliver a world class facility. The Board also directed staff to solicit for a consultant to operate and market the amateur sports complex. On May 21, 2018, the Procurement Services Division released ITN No. 18-7404 to 9,944 vendors seeking Collier County Sports Marketing and Support Services. Vendors downloaded 120 solicitation packages and the County received three (3) proposals by the June 22, 2018 deadline. On July 23, 2018, a selection committee convened and ranked the firms according to the criteria established in the ITN, as follows: Company Name Final Ranking Sports Fields, Inc. 1 The Sports Facilities Management, LLC 2 Klass-Ex LLC 3 On September 13, 2018, staff negotiated a proposed contract with the number one ranked firm, Sports Fields, Inc. Sports Fields Inc.’s staff will perform tasks within the agreed upon scope and will be present in all future planning for the facility. The initial Phase I fee under this contract is for an amount that will not exceed a total of $50,000 and not exceed 120 days in length. In Phase I of the negotiated agreement, the consultant will assist the County Delivery Team (staff, consultants, engineers, architects, and senior management) in developing the project concept and assist in the design details. Prior to entering Phase II, the consultant will develop a business plan for the project that will define roles and responsibilities of the consultant, provide economic analysis of area impacts, and include recommendations to manage and maximize revenues. Using this information gat hered and presented through the Phase I deliverables, the County will negotiate an agreement for the operation, advertising, and marketing of the complex. FISCAL IMPACT: Funding for this scope of professional services by Sports Field Inc. of $50,000 is in the approved FY 19 Tourism Division budget in Fund 759, Contractual Services. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. ADVISORY COMMITTEE RECOMMENDATIONS: This item will be reviewed for recommendation for approval by the Tourist Development Council at their October 22, 2018 meeting. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for Board approval. -SRT 7.B Packet Pg. 89 10/22/2018 RECOMMENDATION: For the Tourist Development Council to recommend approval of the award of Invitation to Negotiate (ITN) No. 18-7404, “Collier County Sports Complex Marketing and Support,” to Sports Fields, Inc. for marketing and related consulting services for the amateur sports complex, aut horize the Chairman to execute the agreement, and make a finding that this expenditure promotes tourism. Prepared by: Ed Caum, Tourism Deputy Director ATTACHMENT(S) 1. 18-7404 Solicitation (DOCX) 2. LVP Addendum 1 (DOC) 3. Sports_Fields_Inc._Bid_18-7404_ITN_Response (PDF) 4. 18-7404 Final Ranking (PDF) 5. 18-7404 NORA (PDF) 6. 18-7404 Sports Fields Signed by Vendor(PDF) 7.B Packet Pg. 90 10/22/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.B Doc ID: 7077 Item Summary: Recommendation to award Invitation to Negotiate (ITN) No. 18-7404 - “Collier County Sports Complex Marketing and Support” to Sports Fields, Inc., in the initial not to exceed amount of $50,000, for marketing and related consulting services for the amateur sports complex, authorize the Chairman to execute the agreement, and make a finding that this expenditure promotes tourism. Meeting Date: 10/22/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 10/16/2018 2:57 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 10/16/2018 2:57 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 10/16/2018 2:58 PM Tourism Jack Wert Director Completed 10/16/2018 4:15 PM County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 10/17/2018 9:39 AM County Attorney's Office Colleen Greene Attorney Review Completed 10/17/2018 2:28 PM Tourist Development Council Jack Wert Meeting Pending 10/22/2018 9:00 AM 7.B Packet Pg. 91 COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS INVITATION TO NEGOTIATE (ITN) FOR Collier County Sports Complex Marketing and Support SOLICITATION NO.: 18-7404 EVELYN COLON, PROCUREMENT STRATEGIST PROCUREMENT SERVICES DIVISION 3295 TAMIAMI TRAIL EAST, BLDG C-2 NAPLES, FLORIDA 34112 TELEPHONE: (239) 252-2667 evelyn.colon@colliercountyfl.gov (Email) This solicitation document is prepared in a Microsoft Word format (Rev 8/7/2017). Any alterations to this document made by the Vendor may be grounds for rejection of proposal, cancellation of any subsequent award, or any other legal remedies available to the Collier County Government. 7.B.1 Packet Pg. 92 Attachment: 18-7404 Solicitation (7077 : ITN 18-7404) SOLICITATION PUBLIC NOTICE INVITATIOIN TO NEGOTIATE (ITN) NUMBER: 18-7404 PROJECT TITLE: Collier County Sports Complex Marketing and Support LOCATION: PROCUREMENT SERVICES DIVISION, CONFERENCE ROOM A, 3295 TAMIAMI TRAIL EAST, BLDG C-2, NAPLES, FLORIDA 34112 ITN OPENING DAY/DATE/TIME: June 22, 2018 at 3:00 P.M PLACE OF ITN OPENING: PROCUREMENT SERVICES DIVISION 3295 TAMIAMI TRAIL EAST, BLDG C-2 NAPLES, FL 34112 All proposals shall be submitted online via the Collier County Procurement Services Division Online Bidding System: https://www.bidsync.com/bidsync-cas/ INTRODUCTION It is the vision and mission the Collier County Board of County Commissioners to bring the Residents, Tourists and general Southwestern Florida public a World Class Multi-Purpose Sport Event and Entertainment Complex that will be for all ages and types of users including participants and spectators. The Collier County Board of County Commissioners (COUNTY) are requesting ITN proposals for management, operation, advertising and marketing of a new up to 120-acre multi-purpose sports event and entertainment complex. COUNTY intends to award a contract to the best qualified firm that offers a proposal that is deemed to be in the COUNTY’S best interest, both economically and operationally. The intent of this solicitation is to select a firm to manage, operate, advertise and market a new multi-purpose sports event and entertainment complex of the same once designed and constructed by others. This public and private partnership will share in the revenue generation from, but not limited to the following: income from parking, concessions, registrations, onsite-advertising, admissions and vender registrations. The operator is expected to manage the following, but not limited to: ticketing/admissions, bookings, concessions, registration, vendors, parking, onsite activation and signage, and entertainment. The COUNTY is interested in receiving qualifications and proposals from firms experienced in the development, management, operation, advertising and marketing of multi-purpose sports, event and entertainment complexes and related facilities. BACKGROUND Collier County is situated in southwest Florida and spans 2,025 square miles of land area. In 2010, approximately 321,520 of Collier County's 357,870 residents lived in the unincorporated areas of the county; the remainder lived in Naples, Marco Island and Everglades City. Today, the population is close to 372,880 residents, making Collier County the 17th most populous of 67 counties in the state of Florida — and the richest. The high rate of growth and development trends have resulted in increasing demands for housing and infrastructure, along with heightened expectations for a sustained and improved quality of life by Collier County residents. The county continues to grow at an accelerated rate and is looking to the future by ensuring that all beneficial economic development opportunities are realized. TERM OF CONTRACT The contract term, if an award(s) is/are made is intended to be for five (5) years with two (2) two (2) year renewal options. Prices shall remain firm for the initial term of this contract. Surcharges will not be accepted in conjunction with this contract, and such charges should be incorporated into the pricing structure. DETAILED SCOPE OF WORK 1. PROJECT CONCEPT AND OBJECTIVES 1.1 The Collier County Board of County Commissioners have begun the activities to construct a multi-use sports, special events and entertainment complex (COMPLEX) to attract and host youth, adult sports leagues, amateur tournament play and a multitude of events designed to draw tourists, local and non-local residents, participants, spectators and event attendees. 1.2 The COUNTY will provide up to 120 acres for the COMPLEX. 7.B.1 Packet Pg. 93 Attachment: 18-7404 Solicitation (7077 : ITN 18-7404) 1.3 The COMPLEX must be accessible to local and non-local residents, athletes and event attendees on weekdays, weeknights and weekends when not specifically booked for an event. 1.4 The COUNTY will fund, design and construct the COMPLEX. 1.5 The COUNTY anticipates that the COMPLEX may include multiple venues and up to sixteen multi-purpose fields, a 3,000 to up to 10,000 seat expandable stadium, up to 125,000 square foot Indoor Facility, and possibly softball/youth baseball fields. The indoor facility will include, multiple sports amenities and the ability to host special events, it will include concession areas, restaurant(s), group event and classroom area(s), locker rooms, coach’s offices and other related ancillary facilities. 1.6 The COUNTY desires to maximize the use of the COMPLEX and its revenue- generating capacity and reserves the right to market the venue(s) Naming Rights, Sponsorship, Advertising and promotional opportunities. 1.7 The COUNTY desires to provide a broad array of cultural, educational, entertainment, sporting and other activities and events to meet the demands of the COUNTY’S residents, visitors and the adjacent communities. 1.8 The COUNTY desires to coordinate the COMPLEX’S activities with other cultural, recreation and sporting venues in Collier County and the surrounding region. 1.9 The COUNTY desires to involve, as much as practical and practicable, the local community in the business and employment opportunities associated with the COMPLEX and its events. 1.10 To protect the COUNTY’S investment, the COMPLEX must be maintained at the highest possible level and available in a declared State of Emergency, as it may be used as a resource for shelter and staging. 2. SCOPE OF SERVICES Development of Concept and Project Scope of Work 1.11 All firms will be responsible for studying area demographics and associated metrics to provide input to the COMPLEX’S “mix” of facilities and types of events supported. Because of the tremendous investment, the COUNTY will heavily scrutinize business plans and models to ensure they are reasonable, realistic and sustainable. 1.12 All firms will provide input to the project’s delivery team. The successful firm shall conduct a project feasibility study and determine early issues (i.e., traffic, parking, location, permitting issues, etc.), and identify any features that could adversely affect their successful operation of the COMPLEX. 1.13 All firms shall review and evaluate land/project site options, design and assist the COUNTY in determining features and amenities on the COMPLEX to ensure positive revenue growth. 1.14 All firms shall prepare a draft proforma based on amenities layout alternatives for COUNTY’S review, discussion and approval. 1.15 All firms shall prepare a complete business plan including one (1), five (5) and ten (10) year income/estimates. An Example of Revenue Sharing: YEARS 1 & 2, a split of 70% contractor and 30% COUNTY YEARS 3 & 4, a split of 60% contractor and 40% COUNTY YEAR 5, a split of 50% contractor and 50% COUNTY YEARS 6 -10, a split of 35% contractor and 65% COUNTY 1.16 The successful firm shall assist the COUNTY in developing an analysis of the economic, regional and otherwise, of the COMPLEX’S impact through added jobs, taxes, tourism, etc. 1.17 The successful firm shall provide to the COUNTY, at any time, per COUNTY request all financial documents including though not limited to: receipts, contracts with subcontractors and affiliates, purchasing records, P.O.S. reports, balance 7.B.1 Packet Pg. 94 Attachment: 18-7404 Solicitation (7077 : ITN 18-7404) sheets, profit and loss documents. All items listed and unlisted will also be provided to the Collier County Clerk of Courts upon request. P.O.S. systems to be used, will be approved to connectivity and to have the ability to communicate with COUNTY IT systems. Consulting and Assistance During Design and Construction of the COMPLEX 1.18 The successful firm will assist the County Delivery Team (staff, consultants, engineers, architects and senior management) in developing the project concept and assist in the design build as a consultant. The successful firm will work with the selected Project Architect, at the COUNTY’S direction, throughout design and construction to coordinate efforts and ensure that the approved concept and scope of work are adhered to. Management, Operation, Advertising and Marketing of the COMPLEX 1.19 The COUNTY views its relationship with the operator as a critical partnership. The credibility, viability and financial success of the COMPLEX will, to a large degree, depend on the success of this partnership. 1.20 OPERATOR shall operate, advertise and market the COMPLEX at NO cost to the COUNTY. An agreement will be negotiated for the operation, advertising and marketing of the COMPLEX. 1.21 OPERATOR shall market, solicit, advertise and conduct public relations activities for leagues, sporting events, concerts, tournaments and other gatherings to maximize use of the COMPLEX at NO cost to the COUNTY. 1.22 COMPLEX will be owned and maintained by the COUNTY. This will include capital investment and improvements. 1.23 Recognizing its investment in providing a site, design, construction of the COMPLEX, and the purchase of necessary furniture, fixtures and equipment, the COUNTY intends to secure a sufficient Return on Investment (ROI). • The COUNTY intends to negotiate a multi-year “sliding scale revenue sharing model” securing its share of annual revenue from operation of the COMPLEX. The purposes of such are to: (1) place the burden on the OFFEROR to develop a realistic business plan and model; and (2) to secure sufficient ROI to the COUNTY and Contractor (OFFEROR). 1.24 The COUNTY intends to negotiate the ITN proposal, with all proposers to balance the highest possible ROI meets the project objectives. The COUNTY believes that ROI is directly related to identifying the proper mix of events and fulfilling residents’ needs. 3. NOTES 1.25 After reviewing the proposals and presentations (if necessary) from the highest qualified firms it is the COUNTY’S intent to negotiate and award a contract to the best qualified firm that offers a proposal that is deemed to be in the COUNTY’S best interest, economically and operationally, subject to approval by the Collier County Board of County Commissioners. 1.26 The COUNTY reserves the right to retain all proposals submitted and to use any ideas that may or may not be contained in the received proposals, regardless of if a proposal is selected. Submission of a proposal indicates acceptance by the firm of the all conditions contained in this request, unless clearly and specifically noted in the proposal and confirmed in the contract between the COUNTY and the firm selected. INVITATION TO NEGOTIATE (ITN) PROCESS 1.1 The Proposers will submit proposal which will be scored based on the criteria in Section 5.0 Grading Criteria for Development of Shortlist, which will be the basis for short-listing the vendors. The Proposers will need to meet the minimum requirements outlined herein in order for their proposal to be evaluated and scored by the COUNTY. The COUNTY will then grade and rank to at least the top three short-listed vendors and enter into negotiations with the top ranked vendor or multiple vendors to establish cost for the services needed. With successful negotiations, a contract will be developed with the selected firm, based on the negotiated price and/or scope of services and submitted for approval by the Board of County Commissioners. 1.2 The COUNTY will use a Selection Committee in the ITN selection process. 1.3 The intent of the scoring of the proposal is for respondents to indicate their interest, relevant experience, financial capability, staffing and organizational structure. 7.B.1 Packet Pg. 95 Attachment: 18-7404 Solicitation (7077 : ITN 18-7404) 1.4 Based upon a review of the proposals, the COUNTY will rank the Proposers based on the discussion and clarifying questions on their approach and related criteria, and then negotiate with one or more vendors as authorized in Section 11, Paragraph 7 of County Procurement Ordinance Number 2017-08. 1.5 The COUNTY reserves the right to negotiate any element of the proposals in the best interest of the COUNTY. GRADING CRITERIA FOR RANKING PROPOSALS: 1.6 For the development of a shortlist, this evaluation criterion will be utilized by the COUNTY’S Selection Committee to score each proposal. Proposers are encouraged to keep their submittals concise and to include a minimum of marketing materials. Proposals must address the following criteria: Evaluation Criteria Maximum Points 1. Cover Letter / Management Summary 5 Points 2. Qualifications 5 Points 3. Facility Management and Marketing 20 Points 4. Work Experience 20 Points 5. Company Insurance Capacity 10 Points 6. Legal and Contract Challenges 20 Points 7. Price Proposals 15 Points 8. Local Vendor Preference 5 Points TOTAL POSSIBLE POINTS 100 Points Tie Breaker: In the event of a tie at final ranking, award shall be made to the proposer with the lower volume of work previously awarded. Volume of work shall be calculated based upon total dollars paid to the proposer in the twenty -four (24) months prior to the RFP submittal deadline. Payment information will be retrieved from the C ounty’s financial system of record. The tie breaking procedure is only applied in the final ranking step of the selection process and is invoked by the Procurement Services Division Director or designee. In the event a tie still exists, selection will be determined based on random selection by the Procurement Services Director before at least three (3) witnesses. ----------------------------------------------------------------------------------------------------------------------------------------------- Each criterion and methodology for scoring is further described below. EVALUATION CRITERIA NO. 1: COVER LETTER/MANAGEMENT SUMMARY (5 Total Points) Provide a cover letter, signed by an authorized officer of the firm, indicating the underlying philosophy of the firm in providing the services stated herein. Include the name(s), telephone number(s) and email(s) of the authorized contact person(s) concerning proposal. Submission of a signed Proposal is Vendor's certification that the Vendor will accept any awards as a result of this ITN. EVALUATION CRITERIA NO. 2: QUALIFICATIONS: (5 Total Points) In this tab, include but not limited to:  OFFEROR shall attach resumes for ALL key personnel of the firm, detailing qualifications and past experiences as it relates to similar types of projects. Information will include name of individual and where the individual will be located (geographically) during the project.  OFFEROR shall provide a short narrative on each firm component or position describing its function and responsibilities as they relate to management.  OFFEROR shall submit an organizational chart, which clearly identifies personnel that will be assigned to this project and their placement within the organization.  OFFEROR shall describe how your firm is different from other firms and you will, generally, optimize use of the COMPLEX and maximize revenue. EVALUATION CRITERIA NO. 3: FACILITY MANAGEMENT AND MARKETING: (20 Total Points) In this tab, include but not limited to: 7.B.1 Packet Pg. 96 Attachment: 18-7404 Solicitation (7077 : ITN 18-7404) OFFEROR shall provide information about its ability in the following areas as it relates to management of a large sports complex:  Administration.  Marketing, including event promotion and production.  Approach to ticketing operations.  Financial Management.  Sponsorships and Advertising.  Stakeholder relations including the community, local governments, leagues, sponsors/advertisers and other local event venues.  Tourism, including working with local tourism organizations, business development organizations, hotels/motels, restaurants and other potential tourism-related partners to increase hotel/motel occupancy in Collier County rather than adjacent counties. Additionally, please detail your firm’s plan and method for tracking hotel occupancy success within Collier County and strategies (e.g. incentives, reservation systems, etc.) for preventing out-of-county increases in hotel/motel occupancy which are directly related to activities at the Complex. EVALUATION CRITERIA NO. 4: WORK EXPERIENCE (20 Total Points) In this tab, include but not limited to:  OFFEROR shall identify and describe all completed sports complexes, where the offeror acted as consultant, and as manager, operator and maintenance provider of such complexes.  OFFEROR shall provide evidence that your firm successfully managed, operated and maintained at least two (2) sports complexes of similar size and scope as defined herein, of which your firm also provided consulting services.  Information for the above-identified projects must include: (1) client’s name and address; (2) contact person; (3) telephone number; (4) original project estimate; (5) actual project cost; (6) original schedule (start/completion dates); (7) actual project schedule (start/completion dates); and (8) summary of major issues affecting the project. Client contact information must be current and accurate.  OFFEROR shall provide existing business structure and financial arrangements for at least two (2) sports complexes of similar size and scope as defined herein, of which your firm provides(ed) facility management, operation and maintenance services. It is recommended that your two most successful plans be submitted. The business plans must include projected cash flow statements and operating budgets. The information provided must provide sufficient detail to ascertain the ventures are successful. CAUTION: The COUNTY will view submission of incomplete business plans as an indicator of poor performance. It is important to note that the COUNTY will require the successful firm to prepare, present and defend a business plan for its COMPLEX.  Photographs or renderings of previous sports complex projects, which are relevant to a decision about this COMPLEX, should be included. Preference may be given to firm demonstrating at least three (3) years of documented successful experience with consulting, start-up, operation and maintenance of such sports complexes. The successful firm must provide strong evidence of past and ongoing commitment to local sports organizations and community residents in the availability, scheduling and use of such sports complexes under their current control. EVALUATION CRITERIA NO. 5: COMPANY INSURANCE CAPACITY (10 Total Points) In this tab, include but not limited to:  OFFEROR must also provide clear evidence of the ability to secure adequate insurance including, but not limited to, Workers’ Compensation, Comprehensive General Liability, Builder’s Risk, and Professional 7.B.1 Packet Pg. 97 Attachment: 18-7404 Solicitation (7077 : ITN 18-7404) Liability including Errors and Omissions. Insurance must be written by an insurer authorized to do business in the State of Florida and have an “A” policyholder’s rating and a financial rating of at least Class VIII in accordance with the most current Best’s Key Rating Guide. EVALUATION CRITERIA NO. 6: LEGAL AND CONTRACT CHALLENGES (20 Total Points) In this tab, include but not limited to:  List by case name and case number all pending litigation in which your firm is involved as a party or offeror’s officers are involved as parties in their official capacity. Include cases pending in any Federal or State jurisdiction, court, commission, regulatory body or other authority having the power to determine the rights of parties appearing before it. Also list all arbitrations offeror is involved in as a party and include the name, location and name & address of the arbitrator(s) for each listing.  Within last five (5) years, have any of your firm’s contracts been considered in default, suspended or terminated for cause? If so, please attach an explanation of the matter, including the name and location of the project, the name and address of the owner’s representative, and all pertinent details of the default, suspension or termination.  Within the last five (5) years, has a contract or any portion of the work connected to a contract, involving your firm, been completed by an Owner or a surety? If so, please attach an explanation providing the name and location of the project, the name and address of the owner’s representative, and all pertinent details of the matter.  Within the last five (5) years, has your firm been debarred or suspended, for any reason, by any federal, state or local government procurement agency? If so, please attach a full explanation.  Within the last five (5) years, has your firm been named in any action, administrative proceeding, or arbitration in which it was alleged that your firm failed to comply with prompt payment of subcontractors? If so, please attach a full explanation.  Within the last ten (10) years, has your firm or any predecessor or related entities, or any officers, shareholders, partners or key personnel of the submitter ever been convicted of or pleaded guilty to any crime (a) related to the bid process for contracts on public or private projects or (b) involving fraud or misrepresentation? If so, please attach a full explanation. EVALUATION CRITERIA NO. 7: PRICE PROPOSALS (15 Total Points) OFFEROR shall provide two (2) separate price proposals as follows:  CONSULTING—Pricing must include all work necessary for concept development, consulting throughout the design and construction phases, public meetings and other tasks deemed necessary to ensure success. This proposal must address Item Nos. 4.1 through 4.8 in the Scope of Services. Pricing shall include detailed fee schedule from which the prices are calculated (number of hours, hourly rates, reimbursements, travel, etc.). This section should include a copy of the OFFEROR’S recommended consulting contract. A lump sum amount is preferred for the CONSULTING services.  MANAGEMENT, OPERATION, ADVERTISING, AND MARKETING OF A MULTI-PURPOSE SPORTS EVENT AND ENTERTAINMENT COMPLEX — This section should include a copy of the OFFEROR’S recommended contract and a complete proposal for management, operation, advertising and marketing of the completed Complex. This proposal must address Item Nos. 4.9 through 4.14 in the Scope of Services. EVALUATION CRITERIA NO. 8: LOCAL VENDOR PREFERENCE (5 Total Points) Local business is defined as the vendor having a current Business Tax Receipt issued by the Collier or Lee County Tax Collector for at least one year prior to proposal submission to do business within Collier County, and that identifies the business with a permanent physical business address located within the limits of Collier or Lee County from which the vendor’s staff operates and performs business in an area zoned for the conduct of such business. Form 7: Vendor Submittal – Local Vendor Preference Affidavit 7.B.1 Packet Pg. 98 Attachment: 18-7404 Solicitation (7077 : ITN 18-7404) Addendum 1 Date: June 13, 2018 From: Evelyn Colon, Procurement Strategist To: Interested Bidders Subject: Addendum # 1 Solicitation # and Title 18-7404 Collier County Sports Complex Marketing and Support The following clarifications are issued as an addendum identifying the following clarification to the scope of work, changes, deletions, or additions to the original solicitation document for the referenced solicitation: Change 1. Correction to Local Vendor Preference Language on the Instruction to Bidders Form and Form 7: Vendor Submittal – Local Vendor Preference Affidavit: Current Language: Local business means the vendor has a current Business Tax Receipt issued by the Collier County Tax Collector for at least one year prior to bid or proposal submission to do business within Collier County, and that identifies the business with a permanent physical business address located within the limits of Collier County from which the vendor’s staff operates and performs business in an area zoned for the conduct of such business. A Post Office Box or a facility that receives mail, or a non-permanent structure such as a construction trailer, storage shed, or other non-permanent structure shall not be used for the purpose of establishing said physical address. In addition to the foregoing, a vendor shall not be considered a "local business" unless it contributes to the economic development and well -being of Collier County in a verifiable and measurable way. This may include, but not be limited to, the retention and expansion of employment opportunities, support and increase to the County's tax base, and residency of employees and principals of the business within Collier County. Vendors shall affirm in writing their compliance with the foregoing at the time of submitting their bid or proposal to be eligible for consideration as a "local business" under this section. A vendor who misrepresents the Local Preference status of its firm in a proposal or bid submitted to the County will lose the privilege to claim Local Preference status for a period of up to one year under this section. Updated Language: Local business means the vendor has a current Business Tax Receipt issued by the Collier County Tax Collector for at least one year prior to bid or proposal submission to do business within Collier County, and that identifies the business with a permanent physical business address located within the limits of Collier County from which the vendor’s staff operates and performs business in an area zoned for the conduct of such business. A Post Office Box or a facility that receives mail, or a non-permanent structure such as a construction trailer, storage shed, or other non-permanent structure shall not be used for the Email: evelyn.colon@colliercountyfl.gov Telephone: (239) 252-2667 7.B.2 Packet Pg. 99 Attachment: LVP Addendum 1 (7077 : ITN 18-7404) purpose of establishing said physical address. In addition to the foregoing, a vendor shall not be considered a "local business" unless it contributes to the economic development and well -being of Collier County in a verifiable and measurable way. This may include, but not be limited to, the retention and expansion of employment opportunities, support and increase to the County's tax base, and residency of employees and principals of the business within Collier County. Vendors shall affirm in writing their compliance with the foregoing at the time of submitting their bid or proposal to be eligible for consideration as a "local business" under this section. A vendor who misrepresents the Local Preference status of its firm in a proposal or bid submitted to the County will lose the privilege to claim Local Preference status for a period of up to one year under this section. If you require additional information please post a question on our Bid Sync (www.bidsync.com) bidding platform under the solicitation for this project. Please sign below and return a copy of this Addendum with your submittal for the above referenced solicitation. (Signature) Date (Name of Firm) 7.B.2 Packet Pg. 100 Attachment: LVP Addendum 1 (7077 : ITN 18-7404) SPORTS FIELDS, INC Response to: Collier County’s Solicitation 18-7404 Collier County Sports Complex Marketing & Support June 22, 2018 7.B.3 Packet Pg. 101 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) June 22, 2018 Evelyn Colon Procurement Strategist Procurement Services Division 3295 Tamiami Trail East, Bldg. C-2 Naples, FL 34112 Dear Ms. Colon: Sports Fields, Inc. (SFI) is pleased to present the following information package in response to Collier County’s Invitation to Negotiate for Collier County Sports Complex Marketing and Support. Our response is designed to provide Collier County with information about our company and outline how a public private partnership between SFI and Collier County will create a national destination for youth sports that drives economic impact and development while maximizing revenues and limiting public risk and exposure. The enclosed package presents our team’s excellent qualifications and experience with public-private partnerships that develop world-class sports facilities of a similar size and scope. We will outline what separates SFI from our competitors in the industry and why our unique model and ability self-operate events provides the best possible solution for the Collier County sports tourism facilities. As public, private partnerships continue to gain momentum in the youth sports tourism industry; too often the idea of a partnership is fleeting for the public entity. The typical industry model leverages room nights and economic impact as rationale for public partners to foot management fees while also being responsible for debt and operational losses. A majority of the most recognizable sports complexes in the industry that are recognized through publications and industry organizations are actually large financial burdens on their public partners. In our response, we urge you to pay close attention to the difference in a traditional management model and the SFI model which has a proven track record of running profitable, self-sufficient facilities. As you will see through this response, SFI has spent significant capital to create a model that drives economic impact while putting the responsibility on the operations to create a profitable solution, eliminating management fees and erasing public subsidies. SFI has developed and operated more operationally sustainable sports tourism facilities that any other company in the industry. This response details our approach to creating a sports parks of distinction in Collier County that will attract new visitors and out-of-market spending, establishes the area as regional and national sports destination and provides a community resource that enhances local opportunity and quality of life. 3760 Sixes Road Suite 126-331 Canton, GA 30114 www.sﬁcompanies.com 7.B.3 Packet Pg. 102 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) While creating a sustainable facility that acts as a national beacon for youth sports is important; we also believe that all of our complexes must be part of the fiber of their communities. As you will see with our other parks, Sports Force Parks locations provide a model that drives economic impact while also providing a sports and social gathering place for the community. From local play days and recreational leagues to our self-funded adaptive-use programming; SFI is committed to being a long-term member of the community. This is especially true in Collier County, where we have already partnered with the Cal Ripken, Sr. Foundation to develop facilities and financially support programming at the Boys & Girls Club of Collier County (Baker Field), the Greater Naples YMCA (Adaptive Field), and a current project under development in Immokalee. We very much look forward to the opportunity to discuss our model with the County and other stakeholders to the project. While we will do our best to outline our model and opportunity in this package; please know we are open and willing to be flexible on any and all portions of the project as to best create a model that is successful for both SFI and the County. SFI knows the years of time and effort that have already been invested in developing a sports complex vision and we believe we can develop a partnership with the County that can make this project a national destination as well as a boom for the County and local economy. Sincerely, Brian Storm President and Chief Executive Officer 3760 Sixes Road Suite 126-331 Canton, GA 30114 www.sﬁcompanies.com 7.B.3 Packet Pg. 103 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) TABLE OF CONTENTS 1. REQUIRED FORMS 2A. COMPANY QUALIFICATIONS COMPANY INFORMATION PAGE COMPANY OVERVIEW CORPORATE ORGANIZATION CHART SELECT TEAM RESUMES COMPANY DIFFERENTIATORS 2B. COLLABORATIVE OPPORTUNITY 3. FACILITY MANAGEMENT & MARKETING ADMINISTRATION & SAMPLE PARK ORGANIZATION CHART MARKETING AND EVENT PROMOTION/PRODUCTION STRATEGIES FINANCIAL MANAGEMENT SPONSORSHIPS, NAMING RIGHTS & ADVERTISING STAKEHOLDER RELATIONSHIPS SPORTS TOURISM STRATEGIES 4. WORK EXPERIENCE SPORTS COMPLEX EXPERIENCE PARK SUCCESS EXAMPLES BUSINESS STRUCTURE 5. INSURANCE CAPACITY 6. LEGAL AND CONTRACT CHALLENGES 7. LOCAL VENDOR PREFERENCE 7.B.3 Packet Pg. 104 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) SECTION 1: REQUIRED FORMS 7.B.3 Packet Pg. 105 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) 7.B.3 Packet Pg. 106 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) 7.B.3 Packet Pg. 107 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) 7.B.3 Packet Pg. 108 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) 7.B.3 Packet Pg. 109 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) 7.B.3 Packet Pg. 110 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) 7.B.3 Packet Pg. 111 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) 7.B.3 Packet Pg. 112 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) 7.B.3 Packet Pg. 113 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) 7.B.3 Packet Pg. 114 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) 7.B.3 Packet Pg. 115 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) 7.B.3 Packet Pg. 116 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) 7.B.3 Packet Pg. 117 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) 7.B.3 Packet Pg. 118 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) SECTION 2A: COMPANY QUALIFICATIONS 7.B.3 Packet Pg. 119 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) COMPANY INFORMATION Responding Entity: This proposal contains the collective efforts of the Sports Fields, Inc. (SFI) family of companies, including Sport Fields Inc., The Sports Force, Sports Force Parks, and FIELDS Inc., collectively referred to in this proposal as SFI. The proposed information was collected and is presented based on an ITN. Sports Fields, Inc.’s intent is to provide real-time data and information; but as this is a response to an ITN and not and RFP; Sports Fields Inc. is not hereby legally held to any assertions or information in this response. Official Point of Contact: Mr. Jim Arnold Director of Business Development Tel: 410.207.5279 Email: jim@the-sports-force.com www.sficompanies.com Copyright © 2018 SFI. All rights reserved. 7.B.3 Packet Pg. 120 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) COMPANY OVERVIEW Sports Fields, Inc. (SFI) has put together the enclosed information in order to enter into a discussion with Collier County in regards to the marketing, operations and maintenance of a proposed sports park. Through an innovative business model and public-private partnership (PPP) structure, SFI has quickly become a leader in the youth sports tourism industry and will soon become the largest park and tournament operator in the country. Our corporate expertise and successful track record of creating self-operated events that return to the same location year after year, while also developing strategic partnerships with other industry-leading tournament operators help our parks grow quickly and maintain capacity throughout the years. Coupled with the community outreach efforts outlined in this proposal, the SFI solution will provide the maximum, ongoing economic impact to Collier County, its residents, and its hospitality businesses. SFI’s PPP model is a low-risk, high-opportunity choice for Collier County. By providing in-house facility and event operations, marketing, and maintenance services, SFI effectively limits risk to project cost, quality, and schedule while allowing event revenues to stay within the facility rather than leaving with out-of-market event operators. In an industry filled with subsidies excused by economic impact, SFI is prepared to take on all risks and costs associated with operations and maintenance of the Collier County outdoor facilities while committing to the goal of eliminating management fees and operating cost overruns for the entire project. SFI manages operating costs through the utilization of experienced and educated management personnel to procure materials and maintain and operate the park using modern equipment and industry best practices. Because our success is tied directly to successful/profitable park operations and not to guaranteed management fees or subsidies, it is incumbent upon SFI to market and maintain the facility in top condition to attract and retain participation in regional and national events. This model creates a true partnership and leads to success for all parties involved in the project through maximization of use, resulting in the greatest economic impact. Because we are integrated from the beginning of the project as a consultant and more importantly a partner; SFI’s experience in the design, development and construction of similar sized complexes can assist the County in making sure that the end product is built to maximize the project budget while creating a park that is sustainable for the long-term. As the operator and maintenance contractor, SFI will become a fully integrated member of the local community, creating professional and part-time employment, and programming opportunities for Collier County residents while committing all of our resources to ensure that the complex drives business and development throughout the County. 7.B.3 Packet Pg. 121 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) COMPANY OVERVIEW Sports Fields, Inc. (SFI) has been a leader in the design, construction, operations and maintenance of sports facilities across the country since 2005. Our portfolio of clients and partners includes a laundry list of who’s who in sports, including some of the most sought after youth sports complexes in the country as well as half of the teams in the NFL, MLB, MLS, and NCAA facilities. SFI is comprised of four (4) major companies that all work together to provide our clients with a 360 degree set of services that allows us to take a project from start to finish. Entity Information FIELDS, Inc. is an internationally recognized sports fields and parks master planning, pre-construction, construction, maintenance and operations organization headquartered in the greater Atlanta area. It provides end-to-end or single-source solutions to a wide range of clients who are seeking to address their sports applications needs. Project Role As the premier field builder in the industry and with more experience building destination sports complexes than any other contractor; FIELDS will provide invaluable consulting and project development services to the partnership. FIELDS will be able to work with the County to ensure that project costs stay in check while also leveraging our national relationships throughout the industry to take advantage of costs savings when and where appropriate. Entity Information The Sports Force is an industry leader in sports complex planning, design and development. Our professional staff has provided a full-service solution for the most sought-after facilities in the country. We specialize in providing public and private clients with a seamless process that results in projects that are planned and built for long-term success, while being delivered on time and on budget. Project Role If selected, The Sports Force will immediately get to work creating a full market assessment and feasibility study to ensure the proper mix if facilities is being instituted. From here, a full business plan and economic impact analysis will be generated highlighting a road map to sustainability as well as a full picture of impact generated through direct spending, tax generation, and job creation. 7.B.3 Packet Pg. 122 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) COMPANY OVERVIEW Entity Information Sports Force Parks is the operating group of SFI. Sports Force Parks has corporate offices in Canton, GA that provide services to all of our parks and is responsible for all in-market staffing; both full time and part-time. Sports Force Parks is known for their exceptional youth tournament facilities that provide athletes and their families with a thrilling tournament experience from start to finish. Entity History Before being acquired by SFI, Sports Force Parks was formerly Ripken Management & Design; the development arm of Ripken Baseball. As Ripken Management & Design, our staff was responsible for the development and operations of the Ripken Experience facilities which will be highlighted in this response. All staff from Ripken Management and Design are now a part of SFI and Sports Force Parks. Project Role If selected to partner with Collier County, Sports Force Parks would be the operating entity of the sports facilities. Sports Force Parks would have a full-time in market staff and also oversee all part- time employees and contract labor. As part of the Sports Force Parks network, our corporate staff would provide support services while our other park locations would create partner marketing and support in order to drive teams and events from our other venues to Collier County. Entity Information FIELDS Maintenance is a world-class, full-service provider of maintenance services that specializes in the ongoing care, recovery and renovation of heavy use athletic fields and surrounding landscape areas; including all Sports Force Parks locations. Project Role While the ITN recognizes that Collier County is prepared to handle maintenance of the facility; SFI offers a unique advantage to other firms in the industry as we have a national maintenance group in house. If appropriate, FIELDS Maintenance would handle the full maintenance operations at the Collier County facility, essentially eliminating a major expense for the County. MAINTENANCE 7.B.3 Packet Pg. 123 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) COMPANY OVERVIEW By focusing solely on sports fields and sports complexes, SFI has solidified its place in the market as the go-to firm for clients looking to accomplish their sports complex dreams. Our experienced staff was strategically, handpicked in order to provide each of our clients with a one-stop shop for project development. As sports tourism continues to grow and competition increases across the country, SFI has created a unique solution that creates high-end, innovative sports park that have drastically changed the expectations in the market place. SFI is committed to developing, operating and maintaining sports parks of distinction across the country. A sports park of distinction: • Provides professional level sports surfaces and a world-class tournament experience; giving players the opportunity to learn and grow through teamwork, competition, and healthy activity. • Offers abundant on-site leisure, recreation and entertainment amenities for each and every member of the family. Along with a friendly staff there to meet every customer need, the park fosters a fun atmosphere throughout all events on site. • Engages with the surrounding community to combine a sports tournament experience with a memorable family vacation. Long after final scores, wins and losses are forgotten, visitors are left with memories that will last a lifetime. In an ever changing industry where athletes and their families continually pay higher entry fees for, and expect more from their tournament destinations; SFI built has built a successful park model based upon three core principles: SPORTS. FAMILY. FUN. Sports. At the end of the day, all of the facilities we manage attract visitors for one reason – sports. Utilizing a unique approach to facility design, operations and maintenance allows us to provide top quality facilities across the sports spectrum; from baseball and softball to soccer, lacrosse, field hockey, rugby and more. In Collier County, with only slight adjustments to the current plan, this multi-sport experience will allow our management, operations and maintenance staff the versatility to attract and cater to different sports operators and events while opening the park to a large and diverse collection of end-users. This flexibility allows our parks to maximize foot traffic throughout the year and react to market demand and seasonalities throughout the life of the project; ultimately taking advantage of peak seasons while also driving visitation in typical shoulder seasons. 7.B.3 Packet Pg. 124 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) COMPANY OVERVIEW Family. Sports Force Parks locations offer more family amenities on-site than any other sports park in the country. These amenities and family experiences range from interactive ropes courses and miniature golf to walking trails, quiet areas and activity driven common areas. By creating experiential opportunities for all visitors; our parks connect with each and every member of a family – dramatically increasing the probability of teams and families coming back for future events. Our entire staff is put through customer service experience training on an annual basis. While amenities and activities provide experiential opportunities; the overall experience includes everything from how a family is greeted when arriving to how clean the restroom facilities are. Our focus on creating a family-friendly and customer focused environment around the fields creates an unparalleled on-site experience while also directly connecting with the overall vacation and entertainment focus of Collier County. Fun. At the core of everything we do is the belief that a sports tournament should be about more than what happens on the field and our goal is to provide the best possible experience to EVERY visitor. A sports tournament experience should not be reflective of wins and losses, but instead of the memories taken from the entire event. Long after final scores and records are forgotten - families are left with memories that last a lifetime. It is important that all visitors have the opportunity to experience all that the local community has to offer. Not only does this provide a unique, unforgettable experience for visitors, but provides a huge economic boost to businesses throughout the area. With amenities and entertainment options for toddlers, grandparents and everyone in between; Collier County offers the perfect setting for a Sports Force Parks location. As part of our tournaments, Sports Force Parks has the ability to partner with businesses throughout the community to create a series of vacation packages that can be offered as part of the tournament and/or as add-on options for families visiting the area. By providing a plethora of options, we can provide the opportunity for families to create their own custom vacation surrounding their sports tournament event. At SFI, we truly believe that sports are about much more than what happens on the field. We believe that sports have help overcome many of the gaps, issues, and barriers that exist in our world today. Sports have the unique ability to bring people together from across all backgrounds while teaching valuable lessons and molding future generations. Sports provide a brief pause in a hectic world and provide invaluable opportunities for families to spend time together. SFI’s goal is not to develop the next superstar; our mission is to create sports destinations and events that can provide athletes and their families with all of the amazing advantages that sports provide. Through sports, family and fun, we have developed a model that provides the ability to create sustainable facilities that will be able to deliver these experiences for years to come. 7.B.3 Packet Pg. 125 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) SELECT CORPORATE ORG. CHART Brian StormPresident Jim Arnold Director of Development Will Spence Regional Park Manager Mike Harris Director of Maintenance Eric McCafferty Director of Sales Corporate Tournament & Event Sales HumanResources Accounting & Financial LegalServices Laura Reindel Marketing Manager Marketing & Social Media Team Collier County Park Sales Staff & Team Coordinators Collier County Management & Events Staff Collier County Maintenance Director Collier County Park Marketing Team Collier County sample organizational chart will be provided in section 2 Pat Farno Facility Planning & Development Feasibility & Economic Impact Team National & Local PartnershipDevelopment National & Local Partnerships SponsorshipSales Team 7.B.3 Packet Pg. 126 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) COLLIER COUNTY ROLE As Owner and President of SFI; Brian is intimately involved with all decisions made as a company. Because of our model which takes on the risk of operations, Brian is heavily involved in ensuring the day-to-day and long term success of all of our parks. As one of the most respected members in the sports field construction industry; Brian’s experience as both a business leader and an industry expert will ensure that the facility is planned, built, operated and maintained correctly. Brian will personally oversee all business planning and programming and work to drive success from all members of the team. Brian’s experience will be invaluable in terms of maximizing the design and construction of the facility as well as creating and ensuring high level maintenance plans. Brian works out of headquarters in Canton, GA; however spends a majority of his time at our park locations and project locations. PROFESSIONAL EXPERIENCE 2005 – Current FIELDS, President/CEO 1995-2005 ValleyCrest, Vice President, Landscape Maintenance Division 1995-2005 ValleyCrest, Regional Vice President & Atlanta Branch Manager SELECT SPORTS COMPLEX EXPERIENCE Sports Force Parks at Cedar Point Sports Center; Sandusky, OH Sports Force Parks on the Mississippi; Vicksburg, MS The Ranch Sports & Community Park; Franklin, TX Ripken Experience Pigeon Forge; Pigeon Forge, TN Ripken Experience Maryland; Aberdeen, MD Ripken Experience Myrtle Beach; Myrtle Beach, SC SELECT PROFESSIONAL & COLLEGIATE EXPERIENCE Lambeau Field; Green Bay, WI Las Vegas Raiders Training facilities; Las Vegas, NV Arrowhead Stadium Playing Field; Kansas City, KS Detroit Lions Training Facility; Detroit, MI Buffalo Bills Training Facility; Buffalo, NY Titletown Development; Green Bay, WI Denver Broncos Practice Facilities; Denver, CO TCF Bank Stadium; U. of Minnesota & Minnesota Vikings; MN Oakland Raiders Training Facilities; Oakland, CA Green Bay Packers Indoor Practice Facility; Green Bay, WI Dallas Cowboys Practice Fields; Irving, TX Target Field; Minnesota, Twins; Minneapolis MN Miller Park; Milwaukee Brewers; Milwaukee, WI Ray Nitschke Field; Green Bay, WI Michigan State Heated Baseball Field; Lansing, MI BYU Baseball Facility; Boise, ID Saginaw State University Stadium; Saginaw, MI Brigham Young University Athletic Complex, Rexburg, ID BRIAN STORMPRESIDENT/CEO Michigan State University Master of Horticulture Brian serves as President and CEO of both Sports Fields, Inc. and The Sports Force. Having been in the design and construction fields for over 30 years, Brian has managed projects from $250,000 to $15,000,000 and is nationally recognized as an expert in the sports field construction and sports field design industries. Brian has overseen some of the most premier projects at all levels of sports. He has performed work for the NFL, MLB, MLS and other professional sports organizations, as well as many major colleges and universities. He holds a number of patents for field heating and field cooling and is a graduate of Michigan State University. 7.B.3 Packet Pg. 127 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) JIM ARNOLDDirector of Business DevelopmentCanton, GA St. Bonaventure University Master of Business Administration St. Bonaventure University Bachelor of Marketing As Director of Business Development, Jim’s major responsibilities include future business opportunities, managing relationships with key clients and creating strategic partnerships throughout the industry for FIELDS. Jim oversees all new project development for FIELDS. Before joining FIELDS, Jim spent ten years leading Ripken Management & Design, the design and development arm of Ripken Baseball. During this time, he was involved in the design and development of all three Ripken Experience parks and the acquisition and start- up of each of Ripken’s Minor League Baseball teams. Throughout his career, Jim has headed up a variety of projects that have broken new ground in sports facility design, as well as projects that have preserved some of the most famous fields and stadiums in baseball history. COLLIER COUNTY ROLE Jim will act as the project lead for SFI in regards to a potential partnership with Collier County. Jim will oversee all aspects of the project planning to include partnership negotiations, program development, business planning and operations. With over 15 years dedicated to the youth tourism industry; Jim is looked to by clients and partners around the county to assist in the planning and development of high profile projects. Jim will remain intimately involved with the ongoing programming at the facility while working with Collier County as well as industry partners to maximize revenue generating opportunities. SELECT SPORTS COMPLEX EXPERIENCE Sports Force Parks on the Mississippi; Vicksburg, MS Sports Force Parks at Cedar Point Sports Center; Sandusky, OH The Ranch Sports & Community Park; Franklin, TX Ripken Experience Pigeon Forge; Pigeon Forge, TN Ripken Experience Maryand; Aberdeen, MD Ripken Experience Myrtle Beach; Myrtle Beach, SC National Sports Center; Blaine, MN Panama City Beach Sports Park; Panama City Beach, FL Cypress Mounds Sports Complex; Baton Rouge, LA Wescott Park; North Charleston, SC St. Dominic’s Sports Complex, Health & Wellness Center; Madison, MS New Zealand Youth Baseball Tournament Facilities and National Headquarters; Auckland, NZ Champion Paper Mill Indoor & Outdoor Sports Complex; Hamilton, OH River City Sportsplex; Richmond, VA 7.B.3 Packet Pg. 128 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) WILL SPENCERegional Manager As Regional Manager, Will’s responsibilities include overseeing all aspects of the Sports Force Parks operations. Assuring the park leadership is bringing the brand alive in our parks, he works to ensure a world class cus- tomers service experience across all levels of our business. Ensuring that the teams focus on operational excellence to maximize reve- nue all while building memories for our guests that will last a lifetime. Before joining Sports Force Parks, Will spent 30 years in leadership roles with national retailers including Staples and Dick’s Sport- ing Goods. During this time his teams were recognized for exceptional customer service and operational excellence. Will lead many projects, including developing national sales, operations and training programs. All had impact across the brands which improved efficiency, enhanced the customer experience and created substantial impact to the profit- ability of the businesses. A champion of youth sports he has over 25 years of leading youth leagues and organizations; from spearhead- ing a local school district stadium renovation project, growing youth sports organizations to sponsoring a foreign coach, all were done to create opportunities for kids to develop and play in environments where structure and expectations are established to create a solid foundation. COLLIER COUNTY ROLE As SFI’s regional park manager, all Sports Force Parks General Managers report directly to Will. Will is responsible for the hiring and training of all staff at each of our park locations as well as instituting all practices and procedures. Will’s on-going role will be to monitor business operations and success in real-time, as well as acting as a conduit between each park; making sure that all of our locations are leveraging each other’s success as well as operational practices. Will is based out of our corporate offices in Canton, GA; but will be a regular fixture in Collier County during the development of the park as well as throughout the life of the project. PROFESSIONAL EXPERIENCE Sports Fields, Inc. Regional Manager Dick’s Sporting Goods, Store Manager, Regional Training Manager, Corporate Operations and Project Manager Staples the Office Superstore, Store Manager, National Training Manager, National Sales Training Leader, District Manager SELECT EXPERIENCE Established a pride and ownership with teams to develop a sales culture, build customer retention, and live the brand in a competitive marketplace. Build depth in community involvement through sponsorships and event branding. Lead special assignment projects, in the field, working with internal company associates and outside consultants, developed programs to build operational excellence in process. Opened single store and markets with multiple stores simultaneously in new markets with national retailers, leading recruiting, hiring and store opening with a focus on community engagement to introduce the brands to the marketplace. Developed sales & operational training programs to enhance customer experience and drive sales, resulting in 30% sales growth nationally Developed new operational receiving program, implementing new processes through change management and efficiencies that saved the organization $8M in the first year Raised over $3.5M in 10 months to support a complete rebuild of a local school district stadium complex, including sponsorship, marketing and fundraising. Became the blueprint and have shared process with other school districts across the region to achieve the same results PROFESSIONAL AWARDS & HONORS Store(s) of the Year Operator of the Year District and Regional performance awards Top Sales Person of the year Top New Sales Growth of the year 7.B.3 Packet Pg. 129 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) Pat FarnoFacility Planning & Development Wake Forest University Bachelor of Political Science Patrick manages the creation of feasibility and economic impact studies, market analyses, programming and facility operating model development, highest and best use analyses, financial feasibility, and facility renovation as- sessment and planning. His experience runs the gamut from single field renovation to youth sports complexes to minor and major league baseball stadiums. Patrick works closely with public and private clients to develop projects and facilities that operate efficiently and provide substantial im- pact to the local community. He is a graduate of Wake Forest University. COLLIER COUNTY ROLE Patrick would oversee multiple roles throughout the Collier County Project. First and foremost, Pat would oversee the market analysis and economic impact assessment, ensuring that the proper facilities are built to meet demand and maximize the Sports Force Parks business plan. Once complete, Pat would be responsible for creating the facility operations and development plan for the facility as well as making key decisions in regards to industry partnerships. Pat will maintain an on-going role with the facility, overseeing partnerships, programming adjustments and project oversight from our corporate offices in Canton, GA. SELECT SPORTS COMPLEX EXPERIENCE Sports Force Parks at Cedar Point Sports Park; Sandusky, OH Sports Force Parks on the Mississippi; Vicksburg, MS Panama City Beach Sports Park; Panama City Beach, FL Smoky Mountain Ripken Experience; Pigeon Forge, TN Ripken Experience Myrtle Beach; Myrtle Beach, SC Ripken Experience Maryland; Aberdeen, MD Champion Paper Mill Indoor & Outdoor Sports Complex; Hamilton, OH Stillaguamish Indian Tribe Youth Outdoor Sports Complex; Seattle, WA River City Sportsplex; Richmond, VA Route 43 Sports Complex; Baltimore, MD Engel Stadium Redevelopment & Outdoor Sports Complex; Chattanooga, TN Port Charlotte Outdoor Sports Complex; Port Charlotte, FL Jefferson County Sports Complex; Jefferson County, FL St. Dominic’s Regional Sports, Health & Wellness Center; Madison, MS Downtown Hagersown Suns Stadium Analysis; Hagerstown, MD 7.B.3 Packet Pg. 130 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) ERIC MCCAFFERTYDirector of Sales Ball State University Bachelor of Business Administration As Director of Sales, Eric’s main responsibili- ties are increasing tournament team revenues at Sports Force Parks locations, developing and growing new events and creating rela- tionships with key influencers in travel sports based on markets. Before joining Sports Force Parks, Eric spent 4 years with Ripken Baseball. During this time, Eric oversaw many sales territories throughout the country to drive tournament sales for each Ripken Experience property. Throughout his career, he has eclipsed over $12 million in tournament team revenue, and grew sales territories by at least 30% each year. At Sports Force Parks Eric oversaw one of the most successful year 1 sales and start ups in the history of youth sports tourism; eclipsing publicly set sales goals by nearly 300%. COLLIER COUNTY ROLE As Director of Sales for Sports Force Parks; Eric will train and oversee all sales staff and efforts at both the corporate and local levels. Eric would be responsible for setting tournament calendars, price points and finalizing partnerships throughout the industry to drive event and programming sales. Eric is located in our corporate offices in Canton, GA which also houses our national tournament and events sales team. Eric spends time each year at all of our park locations, training our local park sales staff. PROFESSIONAL EXPERIENCE 2015 – Current Sports Fields, Inc., Director of Sales 2011-2015 Ripken Baseball, Senior Account Executive SELECT EXPERIENCE Director of Sales - Sports Force Parks (All Locations) Sold 1,200 teams in inaugural year at Sports Force Parks at Cedar Point Sports Center. Manages all on-site and corporate sales efforts for Sports Force Parks properties. Establishes key relationships with travel sports leagues/organizations to grow tournament business from a grassroots level. Assists with corporate marketing campaigns and coordinates with ongo- ing or future sales campaigns. Tournament sales experience includes baseball, softball, soccer, la- crosse, flag football, and other non-sports events. Develops the operating calendars to ensure demand, and maximize ca- pacity at Sports Force Parks locations. Assists in key relationships with local hoteliers to their needs are being met with our teams/families. Assists in all marketing campaigns/strategies for Sports Force Parks lo- cations. Sales Manager - RIpken Experience (All Locations) As a sales manager at Ripken Baseball, Eric oversaw tournament sales at the Ripken Experience-Maryland and Ripken Experience Myrtle Beach. Accounted for more than $12 Million in tournaments sales during his time at Ripken Baseball. 7.B.3 Packet Pg. 131 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) LAURA REINDELMARKETING & COMMUNICATIONSMANAGER University of Roehampton Master of Science - Marketing Grand Valley State University Bachelor of Business Administration As Market and Communications Manager for Sports Fields, Inc. Laura is responsible for developing and executing all marketing initiatives for the collection of SFI companies. These include creating a marketing plan and budget, complete with brand guidelines. Her day-to-day tasks include writing press releases, blog posts, and brochure and website copy, acting as the liaison between our companies and the media, and improving internal communications processes between our companies’ employees located across the United States. COLLIER COUNTY ROLE Laura will oversee the implementation of a constant marketing and social media plan for the Collier County facilities. Laura will work directly with our park staff as well as the appropriate staff within Collier County to ensure that park marketing an social media engagement matches the image and messaging of the region. Laura is also responsible for connecting each of our parks’ marketing as well as our large national corporate partners to ensure that each park is taking advantage of our extensive national reach. Laura oversees our strategic marketing partnerships with some of the most innovative marketing, communication and entertainment companies in the country, including Cedar Fair Entertainment and KHI Management. Laura is located at our corporate offices in Canton, GA and spends time between our park locations as necessary. PROFESSIONAL EXPERIENCE Sports Fields Inc. – Atlanta, GA Marketing & Communications Manager: 2015 to Present Oversees all marketing and communication plans for the SFI family of companies. Rehmann – Saginaw, MI Senior Regional Marketing Coordinator: 2013 - 2015 At this large accounting and consulting firm, Laura was involved with many aspects of marketing. She managed the development and execution of regional marketing plans for three regions which included coordinating events, writing sales letters and assessing partnership opportunities. Her job also entained creating daily social content for the firm’s Facebook, Twitter and LinkedIn pages. Much of her time was also spent writing press releases, ads, sell sheets and e-newsflashes; I was also a technical writer for Rehmann’s flagship magazine, which won “Best Publication” from the Association for Accounting Marketing. Sports Fields Inc. – Atlanta, GA Freelance Marketing Coordinator: 2009-2012 During this time, Laura worked on copywriting, press releases and SEO tactics for the company’s website and marketing materials. 7.B.3 Packet Pg. 132 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) ROB RYANASLA, PLADirector of Design A registered landscape architect, Rob is the Director of Design for FIELDS. He is responsible for managing the design department, including interfacing with clients and dealing with regulatory, permitting and government agencies. Prior to his joining The Sports Force, Rob was a principal and owner of Hughes, Good, O’Leary & Ryan Inc. (HGOR), a landscape architecture and land planning firm in Atlanta. A graduate of Michigan State University, Rob is a member of the American Society of Landscape Architects, the Urban Land Institute, and the U.S. Green Building Council He is responsible for many projects including Franklin Ranch Community Park, Cal Ripken, Sr. Foundation projects throughout the United States, and the University of Georgia Reed Plaza at Sanford Stadium, as well as corporate headquarters projects for Turner Entertainment, Time Warner Cable, United Parcel Service (UPS), Lowes, First Citizens, and BC/BS of Tennessee. COLLIER COUNTY ROLE As Design Director, Rob would be intricate to our consulting efforts during the design of the Collier County facility. Rob would bring his expertise to the project to ensure that the facilities in Collier County offer extraordinary experiences to each and every visitor while providing an environment like no other sports complex in the county. Rob’s expertise will ensure that common mistakes in sports complex design are avoided and that the fields and facilities are designed properly to ensure quality and sustainability. Rob is headquartered at our Canton, GA design studio. PROFESSIONAL EXPERIENCE 2013 – Current FIELDS, Director of Design Responsibilities include formation of in-house design department and management, coordination of third party design consultants on all design build projects. Manages design process including interface with client and dealing with regulatory, permitting, and governmental agencies. Designs sports fields and sports parks of distinction across the United States. 1992 - 2013 HGOR – Hughes, Good, O’Leary & Ryan, Inc. (Landscape Architects & Land Planners) Principal/Owner: Day to day business related responsibilities included being the principal in-charge of all production, quality control, technical and construction related activities of the firm. Managed design project managers with regard to production scheduling and final contract document review. Corporate duties include being an officer of the firm as the assistant secretary. As an equal partner, corporate responsibilities included providing a leadership role for the company, all financial, employment, short term and long term firm planning and decision making. Also conducted promotional efforts on company behalf including pursuing new clients and maintaining existing relationships. 1984 – 1992 Ashley, Hughes, Good & Associates, Inc. (Landscape Architects & Land Planners) Senior Associate/Owner: Responsibilities included project management of multiple projects and project types and management of the associated production staff. Other responsibilities included specification writing and editing for the firm and institution and authorship of firm production and quality control manual. Marketed both new and return firm business by dealing directly with clients on a daily basis. Promoted to senior associate of the firm which included minority stock ownership in the firm. SELECT SPORTS COMPLEX EXPERIENCE Sports Force Parks at Cedar Point Sports Center; Sandusky, OH Sports Force Parks on the Mississippi; Vicksburg, MS Ripken Experience Pigeon Forge; Pigeon Forge , TN Ripken Experience Myrtle Beach; Myrtle Beach, SC Franklin Ranch Community Park; Franklin High School, Franklin, TX PROFESSIONAL AFFILIATIONS American Society of Landscape Architects (ASLA) Urban Land Institute (ULI) US Green Building Council (USGBC) 7.B.3 Packet Pg. 133 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) COLLIER COUNTY ROLE Chris is one of the most experience construction managers in the youth sports industry. With experience overseeing projects of similar size of the proposed Collier County Project; Chris will act as a resource for the Client and the project team during design development and construction. Chris will work as needed and where appropriate to assist the County as well as the design/construction team to leverage his experience as well as national product and vendor relationships. PROFESSIONAL EXPERIENCE 2012 – Current FIELDS, Project Manager Major responsibilities include design build program management, conceptual budget development, pre-construction services and project management. Project management duties include procurement, scheduling, coordination with field operations, general contractors and subcontractors, change management, billings, and client communications. 2007 – 2008 Walsh Construction, Project Engineer Responsible for change management and subcontractor & owner billings for $128 million retirement community. Managed contracts, submittals and coordination for division 11, 12, 13 and 32 subcontractors 2003 – 2007, 2008-2012 ValleyCrest Landscape Development, Project Manager Estimating, field supervision, and project management at various geographic areas (Washington DC, Atlanta GA, Las Vegas NV, and North Carolina. SELECT PROJECT EXPERIENCE • Sports Force Parks at Cedar Point Sports Center; Sandusky, OH • Sports Force Parks on the Mississippi; Vicksburg, MS • Ripken Experience Pigeon Forge; Pigeon Forge , TN • Ripken Experience Myrtle Beach; Myrtle Beach, SC • Franklin Ranch Community Park; Franklin High School, Franklin, TX • BYU Miller Park Renovation- Provo UT • Sports Force Parks at Cedar Point Sports Center – Sandusky OH • Sports Force Parks on the Mississippi; Vicksburg, MS • Detroit Lions Football Practice Complex – Allen Park MI • Buffalo Bills Football Practice Complex – Orchard Park NY • Michigan State University Field Hockey Field – East Lansing MI • Oakland Raiders Training Fields Renovations - Alameda CA • Denver Broncos Practice Fields Renovation - Englewood CO • Michigan State Baseball & Softball Infield Heating -East Lansing MI • Banner Field at Latrobe Park - Baltimore MD • Luis Munoz Marin School Baseball & Football Fields – Bridgeport CT • Utz Field at Patterson Park - Baltimore MD • Ryan Zimmerman Field at Randall Rec Center - Washington DC • Blackham School Baseball Fields – Bridgeport CT • Quirk West International School Baseball/Soccer Field – Hartford CT • Maryland School for the Blind Track and Field - Baltimore MD • Annie Fisher Montessori Baseball & Football/Soccer – Hartford CT • Kennedy Krieger Institute Mobility Field - Baltimore MD CHRIS CARNAHANPROJECT MANAGER Penn State University Bachelor of Science & Landscape Contracting Chris is one of the lead project managers for Sports Fields, Inc. and has overseen projects ranging from $1M to $28M. Chris’ major responsibilities include design build program management, conceptual budget development, preconstruction services and project management. Project management duties include procurement, scheduling, coordination with field operations, general contractors and subcontractors, change management, billings, and client communications. Chris lives in Virginia with his wife and two daughters. 7.B.3 Packet Pg. 134 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) SFI DIFFERENTIATORS Facility Manager Model vs. SFI Model The most significant differentiator of SFI versus other management companies in the industry is our ability to self-operate events and our commitment to properly staffing and marketing our facilities/ partners. If there is one area of this response that we ask you to focus on the most, it is this one. When we created the Sports Force Parks brand, we did so with the idea of fixing the problems that are plaguing the sports tourism market. While industry publications continue to highlight the flashiest or largest sports complexes; almost everyone has turned a blind eye to the long term issues that facilities across the country deal with. Many of the most publicly recognizable and praised facilities are struggling with large operating losses and public subsidies on top of massive debt payments. While preparing this response in June 2018, one of the most lauded PPP complexes in the country, one that was billed as a major success, filed for bankruptcy. The following sections compare the difference between the traditional management model in the industry compared with the SFI model that we have built through years of experience and a huge financial commitment to creating a PPP structure that is truly a partnership rather than a public financial burden. Traditional Facility Management Model The most prevalent PPP model in the sports tourism industry is that of a facility manager, where a private operating group is paid an annual fee to manage the facility. In exchange, the manager markets the facility to event rights holders to attract events to the area at any cost. This model provides a more experience management model than if run publicly, however, creates long term issues in terms of sustainability and public finances because the model relies on 3rd party event rights holders to market, sell and operate the events. This drives economic impact through visitation, but does not financially support the facility; as the event rights holder takes a majority of the revenues with them at the end of each event. If the facility manager is successful, they generate a small rental fee that typically does not cover the expenses to cover operations and maintenance costs. Under this model, the facility owner (Public) is not only responsible for paying a management fee to the facility manager, but is also required to cover any and all losses sustained by the facility at the end of the year. The youth sports tourism industry has worked hard over the past 5 - 10 years to convince public facility owners that they should be happy to lose money operationally in return for the economic impact generated. With this model, there are few traditional facility management models that are operationally profitable; and most require large operational subsidies from the public partners. The secondary risk to this model is that event rights holders rarely sign long-term contracts with facilities. As the complex ages or new competitive facilities are built; history shows that event rights holders will use their year-to-year contracts as leverage to secure inexpensive or free facility usage. 7.B.3 Packet Pg. 135 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) SFI DIFFERENTIATORS Instead of growing operations and profitability, the facility management model traditionally leads to increased revenues the first few years, followed by decreases before reaching maturity. Facilities either lose rental income to retain programming or lose events all together. Combined with increased maintenance costs and capital repairs as the facility ages, facility operations quickly become untenable. The industry as a whole does little to discourage this trend as this structure places all risk and responsibility for debt and operating losses on the facility owner. In the traditional management model, there is no financial risk for the facility manager and little incentive to drive bottom line income. Based on the ITN, one of Collier County’s major goals is to create a facility that generates economic impact and local use opportunities while striving to become operationally profitable. Ultimately, if a facility does not self-operate the majority of events and partner events, regardless of how the numbers are presented, the industry has shown that it is unlikely to be operationally profitable. SFI Model The SFI model was created with the simple idea that a public private partnership should be just that; a partnership. We believe that all parties involved in a project should share in the risk; and that the proper mix of structure, operations and events is critical to the success of the facility and the partnership. To date, our team has developed five (5) destination sports complexes in which we have taken on all services related to the design, development, operations, marketing and maintenance of the facility and currently have multiple locations under development. At all five locations, SFI has created a model in which the private entity shares in the risk of the operations and maintenance and reduces/eliminates ongoing management fees or public subsidies. To accomplish this, our parks are set up at both a corporate and local park level with a full time staff that has the ability to sell, market, and operate events. By self-operating events, we are able to change the status quo by keeping a vast majority of revenues within the facility operations and organically growing events that are tied to the market for the long haul. By capturing, growing, and retaining these revenues, the operations are able to support the facility’s expenses and create a long term, sustainable venture that reduces the ongoing costs to the facility owner. 7.B.3 Packet Pg. 136 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) SFI DIFFERENTIATORS Compared to the traditional facility management model where there is no risk and no motivation to constantly drive the needle; the SFI model ensures that our incentives are aligned with the facility owner. You will see in our business plan included in this response, that our success and our risk are directly related to filling the park each and every week throughout the entire year. This model creates a true partnership because in order for us to be successful we have to be profitable, and profitability requires maximizing programmable hours. In turn, more programming results in more spending at restaurants, businesses and hotels. The breakdown of the management model at each of these five (5) locations is included in section 4of this response. How do we do it? We have spent a large amount of time, energy and money in developing an infrastructure that allows for this model. • The single most important element of our model is the ability to self-operate all of our programming. Because we self-operate all of our events, we are able to keep all of the revenues at the park (registration, gate, concessions, sponsorship, etc). This creates an equitable partnership in which SFI is able to operate profitably while maintaining the park to a high level, and diving economic impact throughout Collier County. • Regardless of location, brand, or programming model; the majority of sports complexes take a few years to achieve profitability. Backed by one of the most successful sports construction companies in the country, SFI can absorb some of the losses in the initial years in order to get our parks up to a normalized capacity. • SFI currently has multiple Sports Force Parks branded locations that are either open or are currently under development with a 2019 opening. SFI will soon be the largest park and private operations manager in the country. By creating a large network of teams and synergies through sales, marketing and other corporate services; we are able to reduce the overall burden for each individual park. 7.B.3 Packet Pg. 137 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) SFI DIFFERENTIATORS MULTI-SPORT MODEL The current youth sports landscape is filled with two traditional types of facilities; those that cater to an individual sport and those that provide multiple sport opportunities by building large, sprawling complexes. There are issues with both of these models: SINGLE SPORT COMPLEXES As more and more communities enter the youth sports tourism market; tournament options for teams have increased dramatically. Filling a complex with an individual sport has become increasingly difficult; leading to the inability to create demand and lower capacities throughout the year. Rectangular based field sport facilities face an even steeper uphill challenge as even the most successful complexes in the country host on average less than 15 - 20 tournaments/events per year. MULTI-SPORT COMPLEXES The current solution to single sport challenge is to develop more fields for multiple sports on-site. While the vision is to host multiple tournaments at once; such opportunities are far and few between because of the increased competition for events. A facility with baseball and softball fields, as well as rectangle fields will still face the same market forces that limit total events. While this may add up to nearly a years worth of programming; in that scenario half of the complex (and capital investment) still sits empty over half the year. Additionally, the construction, operations and maintenance costs are doubled due to the size and scale of the facility. SFI MODEL The SFI model takes all of the above challenges into consideration and creates a park that maximizes dollars and footprint through creative design solutions that allow individual fields to be used in multiple ways; while providing sport-specific environments for all teams and players. • Allows for multiple sports programming with significantly lower capital, operational and maintenance costs; while creating higher levels of economic impact. • Accommodates multiple sports and secondary event opportunities. • Creates right-sized programming for the surrounding infrastructure while also creating demand and a balanced schedule throughout the year. • Provides flexibility for the park to allow programming changes from year to year as supply and demand shift in the market place. • Eliminates/reduces need for public operational/maintenance subsidies and management fees • Supports events that maximize year-round economic impact to the local area through hotel occupancy and direct spending. Massive tournaments drive headlines but the sheer size typically pushes spending outside of Collier County and limits demand for other events. Right sized tournaments create targeted impact and drive development by retaining more visitor spending and doing so on a consistent schedule instead of a series of peaks and valleys. 7.B.3 Packet Pg. 138 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) SECTION 2B: COLLABORATIVE OPPORTUNITY 7.B.3 Packet Pg. 139 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) SECTION 2B: CEDAR POINT SPORTS CENTER When completed, Cedar Point Sports Center in Sandusky, OH will be one of the most successful and high profile sports complexes in the country. Featuring over 80 acres of indoor/outdoor sports and entertainment facilities, the creatively designed development provides year-round programming opportunities for every major youth tournament sport while developing a unique community asset and gathering spot that will transform Erie County. With early planning starting in 2015, Cedar Point Sports Center is a collaboration between Erie County, Sports Fields, Inc. (SFI), Sports Facility Management (SFM) and Cedar Fair Entertainment. The unique PPP has brought together one of the biggest names in entertainment along with the two most successful youth sports operators in the country. The following pages outline the three phases of Cedar Point Sports Center. Upon the opening of the indoor facility in 2019; the two facilities combine will host 80+ events annually that will welcome over 250,000 guests, create close to $50M in direct spending and generate over 50,000 in-market hotel room nights per year. SFA + SFI COLLABORATIVE OPPORTUNITY As mentioned above, SFI and SFM are viewed as the two leading operating companies in the youth sports tourism industry. Our firms each have a history of developing, managing and maintaining some of the most successful and notable sports complexes in the country. The unique aspect to this, is that SFI and SFM also have a successful history of collaboratively working together to deliver successful projects to clients around the country. More importantly, the management teams of our companies maintain great friendships which we believe help us work together, learn from each other, and ultimately create more opportunities and better experiences throughout the country for youth sports and the families who participate in them. For the purposes of this ITN, SFI and SFM have opted to respond individually to ensure Collier County the full opportunity to understand the differences between our companies as well as our business models. We believe this will provide Collier County with the most flexibility and understanding of options and also stays in course with our RFI responses previously provided. With this said, SFI and SFM stand ready to approach a potential partnership with Collier County that would bring both of our teams to the project, creating the strongest possible management team in sports. As we have seen at Cedar Point Sports Center, our collective management teams are able to offer a number of advantages to a project versus the singular management option. 1. Leverages the best of both business models; ultimately driving more impact and visitation to the facilities while creating more opportunities for the proposed facilities to reach profitability. 2. SFI and SFM both maintain mutual and individual relationships throughout the industry. By combining our teams on a project; we strengthen the mutual partnerships while expanding the reach of potential partners and customers. 3. The combined management of the facility will lead to shared costs and increased capacity of marketing and promotion of the facilities. This is accomplished through traditional marketing and social media, leveraging our combined reach through our current facilities and national positioning, and co-promoting the facility through national industry shows, presentations and publications. The combined ability of SFI & SFM to market the facility offers a huge advantage to the proposed facilities in Collier County. 7.B.3 Packet Pg. 140 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) PHASE 1 SPORTS FORCE PARKS AT CEDAR POINT SPORTS CENTER Phase One of the Cedar Point Sports Center is Sports Force Parks. This state-of-the-art sports complex hosts a myriad of youth sports tournaments and other events. Completed in spring 2017, it was designed and built by Sports Force Parks and voted #1 Ballpark Every Planner Must See by Sports Event Magazine. In 2018 (Year 2 of operations) the facility is on pace to bring in over 2,000 tournament teams, $26M in direct spending and 30,000 in-market hotel rooms. The one-of-a-kind youth sports tourism destination park includes one championship soccer field, one championship baseball and softball, seven multi-purpose fields for soccer, lacrosse, baseball, softball and more, and an ADA-accessible community use field that has garnered national awards. Families attending tournaments can also enjoy other great activities like an 18-hole miniature golf course, trampoline play structure, towering ropes course and playground, a great lawn for outdoor activities, high- quality concessions and merchandise shops in The Promenade and more. 7.B.3 Packet Pg. 141 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) PHASE 2 SFA & CEDAR POINT INDOOR SPORTS CENTER Phase Two of the Cedar Point Sports Center is the Cedar Point Indoor Sports Complex: A world-class, 145,000 square foot recreational facility located adjacent to Sports Force Parks. With this addition, Cedar Point’s goal is to become a premier, year-round sports destination. Together, the indoor facility and Sports Force Parks will give Cedar Point Sports Center the ability to host large tournaments for every major youth sport. This new 145,000 square foot sports complex features 10 full-size basketball courts which convert to 20 full- size volleyball courts. One of these courts will be a championship arena with retractable seating. The complex will also feature a sports-medicine facility and the potential for a fitness area. By year three, the indoor facility will push $18M in economic impact into the County through 33 events and 100,000 out of town visitors. 7.B.3 Packet Pg. 142 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) PHASE 3 THE LANDING Phase Three of this growing sports complex will be a waterfront development that showcases the picturesque views and activates the area. The land behind Sports Force Parks and the Cedar Point Indoor Sports Complex will be transformed from open land to a waterfront experience filled with activity. Biking and walking trails, scenic spaces to relax, and unparalleled views of Lake Erie and Cedar Point in the distance will highlight this new development. While the indoor and outdoor sports facilities both have dedicated programming and usage for local residents; Phase Three of the project will create open spaces and utilization opportunities for each and every member of the Erie County community. The boardwalks and shops will connect the sports center to downtown Sandusky while also including nature trails and boardwalks that will continue to drive and already active birding tourism population. With the completion of Phase 3, Cedar Point Sports Center will become the benchmark across the country for sports tourism and local use activation projects. 7.B.3 Packet Pg. 143 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) SECTION 3: FACILITY MANAGEMENT & MARKETING 7.B.3 Packet Pg. 144 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) ADMINISTRATION & PARK ORGANIZATION Even the greatest market and the most beautiful complex can be derailed by poor operations and the wrong programming mix. By handling all of the sales, marketing and operations of our events in-house; we are able to control the consumer experience from the time the coach calls to book the tournament through the on-site experience and customer follow-up. Self-operated tournaments and events are also the only way that sports facilities can be sustainable without requiring short and long- term monetary assistance from public entities. Our corporate offices located in Canton, GA support all of our Sports Force Parks locations with sales, marketing and other corporate services. Our full-time, in-market staff at each park works directly with our corporate team to coordinate the sales and marketing efforts and then take over the reigns of the actual event operations. Our team has worked to develop programming models that range from simple weekend tournaments to national collegiate championships and all-inclusive week-long experiences. SFI Corporate and Park Structure Advantages As we continue to increase our park locations around the country; central services such as human resources, legal, and even marketing and promotion costs are shared among our parks; decreasing annual expenses for all of our properties. All of our properties have Monday morning conference calls in which we discuss previous weekend successes and challenges as well as the upcoming week of events at each park. This call allows our park teams at each location to learn from each other, discuss best practices and continue to explore new opportunities at each facility. One huge, and often overlooked advantage to the SFI model is that all park employees are direct employees of SFI, rather than just the facility General Manager. This allows each and every employee of the park to see a true career path. Every team member brings a special set of skills, and there is no telling who will step up and learn the different areas of the operations to move their career forward. Multiple positions at multiple parks gives all of our employees an opportunity to grow personally and professionally, rather than just a corporate appointed manager who oversees a local staff limited to the local park. 7.B.3 Packet Pg. 145 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) EXAMPLE COLLIER COUNTY STAFF CHART SFICORPORATE FacilityGeneral Manager AGM Indoor Facility AGM Outdoor Facility Head Facility Superintendent SportsCoordinators(4) TeamCoordinators(3) EventCoordinators(2) Accounting/ Book Keeper Building Supervisor Fields & Groundskeeper A.M. Facilities Coordinator P.M. Facilities Coordinator Grounds & Field Staff (6) Janitorial Staff (5) F&BManager RetailManager Hourly EventStaff 7.B.3 Packet Pg. 146 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) MARKETING & ADVERTISING Marketing & Advertising Approach SFI is heavily dedicated to the marketing, social media and promotion of our facilities around the country; spending over $200,000 per year/per park. It is no secret that sports tourism is a crowded market place. As a self operated facility, the ability to highlight our Sports Force Parks locations is paramount. We believe in heavily investing in these areas as we have traditionally seen a high return on each dollar spent. SFI will work in tandem with Collier County as well as our other partners and facilities to look at as many traditional and creative marketing opportunities as possible, including but not limited to the following: Shows and Conferences Sports Force Parks currently attends a variety of shows and conferences at the national and regional level across the country. These shows provide a fantastic opportunity to connect with event operators, organizations and rights holders in order to promote the park and secure programming. SFI will work with the Collier County as well as our entire network of facilities and partners to jointly approach the appropriate shows in order to maximize the notoriety of the park, such as: • LAXCON Convention & FanFest • NASC Sports Event Symposium • National Soccer Coaches Assoc. of America • Connect Sports • American Baseball Coaches Assoc. Tradeshow • World Coaching Convention • National Fastpitch Coaches Assoc. Convention • League of Cities • National Rec. & Park Association Conference • Sports Turf Managers Association • Intern. Assoc. of Amusement Parks & Attractions Expo Regional Tourism, League and Team Meetings Each region has a large number of events that range from league meetings to coaching conventions and tourism conventions. SFI will work to identify any local and regional region events that could potentially be used to promote the park. These meetings offer fantastic opportunities for groups who are close enough to Collier County to potentially fill programming slots that have a smaller regional draw, such as shoulder season and weekday events. An increased presence throughout the region also assists in the success of all partner events at the park. 7.B.3 Packet Pg. 147 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) MARKETING & ADVERTISING Traditional Advertising SFI will work with Collier County from a sports tourism and overall tourism approach to identify any print and online marketing opportunities in which the park can utilize. SFI is currently working with publications across all industries ranging from sport specific publications to sports tourism and marketing event magazines. SFI will work with the Collier County to identify the publications, both print and digital that will allow for the best maximization of efforts and marketing dollars. Online & Social Media Marketing SFI spends a large amount of our budget through online advertising and social media placement. A majority of our customers research and book tournaments through trusted state and national websites and are very active on social media. By finding proper placement in Florida and Southeast websites, message boards and league/team page applications; we will be able to put the Collier County facilities front and center on trusted platforms. Social media acts a reinforcement to these messages while also providing a platform where we can directly engage with our customers. Partner Marketing As you will see later in this section; cross marketing and promotion through our partnerships and stakeholders offers a huge boost to the credibility of new facilities. As part our agreements with event partners, we require mutual marketing relationships not only for the partner event, but also for the park in general. These relationships have led us to be highlighted in efforts ranging from guaranteed email blasts to front pages of national organization websites. We have also developed a number of partnerships with some of the biggest names in sports and entertainment, providing us access to massive databases and social followings. Two of the biggest of these relationships include Cedar Fair Entertainment and their family of amusement parks around the country as well as KHI Management; a full-service sports and celebrity-marketing agency representing some of the most successful and high-profile professionals in the sports, broadcasting and music industries. These relationships help put our parks, operations and events in front of the masses through trusted communications. Sports Force Parks Properties SFI will cross promote the Collier County sports complex at all of our existing and future parks. This includes promotion of the park and its events to our database of over 15 million targeted members, which includes sports specific coaches, parents, players and decision makers. Not only does our network offer the ability to cross market and promote; we also have the ability to cross-sell tournament packages to directly drive demand to the facility. Because of our reputation of delivering fantastic experience through sports, family and fun; we have created a trust with our teams and customers that makes them feel comfortable traveling to new park destinations. 7.B.3 Packet Pg. 148 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) MARKETING & ADVERTISING Park Websites SFI will create a park website and integrate it into our family of Online sites and tools. The website will be professionally structured and provide a fantastic marketing tool for the park and our partners. You can see examples of our park websites at the below links: www.sfpsandusky.com www.sfpvicksburg.com Creative Marketing While traditional advertising does make up a majority of our marketing buys; we also believe in taking on creative marketing strategies. Over the past three years, SFI has become a staple in the NASCAR circuit, sponsoring multiple cars, including Kevin Harvick. SFI has also sponsored golfers and a multitude of other athletes and teams. These sponsorships have not only provided a large amount of exposure for our parks, but has also led to a number of other corporate relationships that ultimately add strength to our parks through partner opportunities, sponsorship dollars and potential naming rights partnerships. Commitment to Success While this section offers a quick glimpse into our marketing approach; we hope it highlights our commitment to the success of the proposed facilities in Collier County. We also think it is important to note based on the ITN, we take on all of these marketing expenses at no cost to our partners. This is another huge difference between facility managers and our role as an operator. Facility managers in the industry attend industry trade shows such as the NASC, respond to event rights holder RFPs, and offer the complex up to anyone who can fill it, regardless of those partners commitment to the success of the facility outside of their own event. What makes this worse is that in most cases, the expense to attend these events and court these rights holders is listed as a facility expense, ultimately landing in the subsidy bucket at the end of the year. At SFI, We strongly believe in making the financial commitment as well as the time and effort necessary to do whatever it takes to develop sound and creative marketing strategies, meaningful relationships with partners who are dedicated to the success of our facilities, and think outside the box to develop sports experiences that change the consumers expectations. Because our success hinges directly on the operational profitability of our facilities; it is imperative that we spend money and create sound marketing and promotional strategies in order to drive success. 7.B.3 Packet Pg. 149 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) MARKETING & ADVERTISING Park Branding Package As part of our front-end services, SFI will create a park branding plan that will provide a road map for the facility in terms of the placement and image of the facility in the local, regional and national sports landscape. The branding package includes, but is not limited to: • Park Naming • Park Logo Development • Park Branding Guide • Marketing Collateral and Information • Website Development to include Main Park Website, Booking Engines, Hotel Booking Sites and Mail Service Accounts • Database Development Services • Social Media Accounts and Activation Plans/Schedules • Start-up Marketing, Press and Promotion Plan Annual Marketing & Business Plan One of the fundamental keys to success of any Public-Private partnership is communication, collaboration and transparency. As such, in every community where we operate and maintain a facility, SFI prepares an annual marketing and business plan and previous year recap for our community partners. This document provides both technical performance metrics such as teams, visitor, and room nights, as well as an assessment of the facility’s strengths, weaknesses, and opportunities for the following year. The plan will also address all areas in which SFI marketed and promoted the park and a breakdown of the operations of all events at the park. A full plan for the upcoming year will be included and compared to previous years with an explanation of any changes, additions or alterations. The annual marketing and business plan will be prepared and delivered in advance of an agreed upon date. SFI key personnel from both our corporate offices and local park staff will be available to present the report and answer any questions, at the request of the County. 7.B.3 Packet Pg. 150 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) SPORTS COMPLEX SUCCESS & PRODUCTION SFI has quickly set a new bar in the industry in terms of what teams and their families should expect out of a sports tournament or event experience. The success of the potential sports park is about more than just what happens on the field; it is about the lifelong memories that are created from the time families enter the park until the time they return home. The experience transcends the playing field, extends past the gates to the complex, and spreads throughout the surrounding community. The experience goes beyond winning and losing and provides a player the opportunity to learn and grow as a person through teamwork, competition, and healthy activity. In order to truly be successful, a sports park must supply families with safe environment in which they can spend true quality time together, away from the hustle of work, school, smart phones and television. It is about giving teams the opportunity to slow down, and truly enjoy friendly competition and the company of family and friends. The proposed sports park in Collier County must engage and interact with the surrounding community in order to provide players, coaches, and their families with unparalleled playing experiences on the field and unique, memorable experiences off the field. After final scores,wins and losses are long forgotten, families are left with memories that will last a lifetime. Sports Park Experience It is our team’s vision that our sports park locations will provide all participants with professional level playing facilities combined with unique design that provides a one-of-a-kind experience. In order to ultimately be successful over the long haul, the park must provide players and their families with a unique facility that boasts professional, first-class playing facilities and amenities. While only a fraction of a percent of players will ever truly know what it is like to play for a professional team, it is important that the sports park provide every player with the opportunity to play in a professional setting. Vacation Experience Over the past decade, sports tournaments have taken on the role of family vacations; so it has never been more important to provide entertainment options for all members of the family. One of the most common reasons for a bad experience at a sports complex is the lack of on-site opportunities for siblings before, during and after games. In today’s world of sports tourism, if you cannot entertain the entire family throughout their trip, you should not expect the family to come back. There are three major factors that play into the off-the-field experience at successful complexes: customer service, in-park experience and in-market experience. Customer Service Customer service should be at the core of any sports park in today’s industry. The customers’ experience is influenced from the first phone call from a sales representative, to the first interaction at on-site check-in, to the food service employee who takes their order. Our team is focused on providing players, coaches, families, and all visitors with a “Wow-Factor” experience that is second to none. Across-the-board training, including Disney training for our full time park staff, provides all employees with the knowledge behind world-class customer service, while providing each employee with the flexibility and innovative freedom to deliver that experience to each and every customer. This is one area the fully sets Sports Force Parks locations apart from the rest of the industry. Because we have the ability to operate all of our events, we can also control the experience on-site. Management companies that rent the facility out to third-party operators are not in control of the experience that each individual operator provides. In a time where social media can rally and spread customer feedback in an instant, all it takes is one bad operator to forever damage the reputation of a facility. 7.B.3 Packet Pg. 151 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) SPORTS COMPLEX SUCCESS & PRODUCTION Park Amenities On-site amenities at our parks go far beyond your average playground. These amenities will be enjoyed by visitors from across the country, while expanding recreation opportunities for local residents. When families come to Collier County, they are expecting more than just a sports complex; they are expecting an experience. Our team is currently working on projects that are redefining the on-site experience for sports complexes. Amenities at these facilities can include, but are not limited to: miniature golf, splash parks, climbing walls, playgrounds, walking trails, midway games, ropes courses, zip lines, unique concessions and more. Events Coordinator The events coordinator is one of the most important members or our staff and is a bit different than a traditional sports event coordinators. While our sports coordinators handle the day-to-day operations of our tournaments/ events and our team coordinators handle the relationships with our customers; the event coordinator can be likened to the cruise director of the facility. Our events coordinator is in charge of making all of our on-site events feel like a festival. This position is filled by energetic team members who are given the freedom to create memorable experiences for each and every guest who enters the park. The commitment to creative freedom has created amazing experience for our guests ranging from magicians, chalk artists and dunk tanks to coordinated events such as tug-of-war and corn hole tournaments. The ultimate responsibility of our event coordinators is to make sure that each and every member of the family is given the opportunity to be entertained and have fun at the complex. This is one of the most complimented areas of our operations as these families are used to attending tournaments that only focus on the athlete; leaving the brothers and sisters frustrated and parents exhausted. Off-Site Amenities The experience a family has at the sports park is only part of the equation; after all, when families come to the beach, they are looking for a vacation! Our team will work with Collier County to make sure that the design,as well as the programming at the sports park will create events that are structured to provide families with opportunities to relax, play and enjoy everything that the local community has to offer. As important as the sports complex experience is, it is also important for families to spend time together away from the fields and have a chance to enjoy themselves and the company of their friends. Providing families with opportunities outside the complex is also important for the surrounding businesses in the area that will be positively impacted by the critical mass of visitors to the park. Creating the off-site opportunities also provides the chance for families to experience what else the area has to offer, and in turn increases the probability of the family coming back to the area for non-sports related trips. Overall Success There are so many factors that go into whether a park is ultimately successful or not and SFI is constantly tracking real-time feedback through on-site surveys, post-event feedback, social media feeds and a variety of other methods. There is no one item that drives the success of the park but ultimately a combination of many. Along with a strong market, you must provide an excellent facility that provides first-class playing facilities as well as options for the entire family. Combine this with excellent customer service and a destination experience and you are set up for success. To the left you can see a list of the top responses from SFI guests in regards to what they look for when planning a sports experience trip as well as what is important to them once on site. 7.B.3 Packet Pg. 152 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) FIELDS & FACILITY MAINTENANCE Facility Maintenance Aside from the maintenance of the field surfaces themselves, the overall maintenance of the park is a large undertaking. As with any job of this scale, there are many unplanned items that will arise and FIELDS maintenance is both prepared and qualified to take these on as they present themselves. Maintenance could include, but is not limited to: • Field preparation – before, during and after all events • Field conversion between events • Field and training area maintenance • Game prep based on requests from event operators • Hardscape, landscape and common area maintenance & fertilization • Weed control • Parking lot maintenance • Park cleaning to include: offices and site buildings, common areas, eating areas, trash cans and trash removal, power washing, parking lot, etc. • Landscape installation and management • Building maintenance • Building system maintenance • Event hourly restroom & common cleaning • Trash pick up throughout the park • General labor pool for park necessities • Minor repairs to anything in the park • Equipment maintenance, fuel and repair • Disposable goods • Bug and rodent spraying • Facility safety sweeps Maintenance Risk & Cost Management As part of the commitment that SFI makes to our partners, the maintenance of the facility will be taken on at risk by SFI and FIELDS Maintenance. FIELDS Maintenance is committed to maintaining the proposed sports park at the highest quality of any park in the country. 7.B.3 Packet Pg. 153 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) SPONSORSHIP, ADVERTISING & NAMING RIGHTS Sponsorships, advertising deals and naming rights are very important revenue streams for the success of any sports complex. With a national network of facilities and partners, SFI approaches naming rights in a number of different ways: Local and Regional Sponsorships All of our Sports Force Parks locations staff a local sponsorship sales position on their staff. This position is responsible for selling local and regional sponsorships as well as fulfilling all sponsorship and partnership responsibilities on site. This person is the most critical to the long-term growth of sponsorships as they directly work with our partners and have the responsibility of making sure they engage with our customers on site. National Sponsorship Sales and Partnerships SFI is currently finalizing relationships with national media agencies to develop national sponsorship sales partnerships. These national relationships will allow us to tie in with some of the most recognizable brands at the highest levels. Should we be chosen to negotiate, we are happy to discuss these relationships and current status with Collier County. Park Cross-Sell Opportunities A majority of our national sponsorships and partnerships are created with automatic kick-ins as we expand into new parks. These national relationships are created with the goal of expanding the reach of these partners to all regions of the United States. These partnerships offer each and every one of our locations with a starting place in the battle for sponsorship dollars. These relationships are coordinated and driven through our corporate sponsorship sales teams. Activation The days of companies shelling out tens of thousands of dollars for a sign on an outfield fence are long gone. We currently live in a world where a tweet can immediately garner millions of impressions; so simply placing a brand in front our customers no longer moves the needle. In order to drive sponsorships and naming rights, it is imperative that a facility is able to show partners how they are going to directly connect them with the consumers. While sponsorships are harder to sell than ever; the upside is that the proposed sports facilities in Collier County provide access to one of the most sought after demographics in the marketing world during a time that is important and impressionable to all members of the family. SFI has found great success by not only activating our sponsors on site with our guests and throughout the year through different channels; but also through explaining to our customers how the partner has helped make their experience on-site better. 7.B.3 Packet Pg. 154 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) SPONSORSHIP, ADVERTISING & NAMING RIGHTS Customer Engagement Another advantage of self-operating events on site is the ability to directly engage with each and every family that comes through the park. In most cases, even when partnering with outside organizations, we drive registration through the parks registration system. Utilizing electronic waivers and registration systems provides us the real-time contact information of all players and their families. SFI creates a series of cadences before, during and after an event to relay important information to our players, teams and families and uses these opportunities to connect them directly with our partners. This gives us the opportunity to organically connect our sponsors and our customers throughout the year; adding direct engagement, and thus value, to sponsorships at the park. Inventory & Messaging Control Most traditional management companies allow events rights holders to bring their sponsors and partners into the park. We believe that this hurts the facilities ability to drive meaningful sponsor dollars for the facility and lowers the value of any sponsor that does decide to engage with the park. As part of our operational philosophy, we believe that it is imperative that all sponsors and partners at the park be committed to the success of the facility as whole and not just a singular event. This not only drives higher revenues for the facility; it also ensures that the park is only supported by sponsors that are in concert with the mission and values of the facility. 7.B.3 Packet Pg. 155 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) FINANCIAL MANAGEMENT As we have explored throughout this document, the SFI model creates a unique situation, whereas SFI’s is directly tied to the financial management of the facility rather than guaranteed management fees and subsidies regardless of performance. It is a unique structure that fully aligns the goals of our operating company and our public partners. In order to be successful, SFI must create profitable operations. In order to create profitable operations you have to maintain the complex at a high level and create events that exceed the expectations of every guest that comes through the facility. If this is accomplished, the operations has the ability to be profitable by driving thousands of teams through the gates, consistently filling the park every week and weekend. If this is accomplished, then the park is accomplishing the success metrics of Collier County, which is to create economic impact, drive and fill development, and create opportunities for local residents. As part of the development process, SFI will work with Collier County to develop a performance reporting cadence each year. This cadence could include, but not limited to: • Annual Budget Development • Capital Repair and Improvement Planning • Sales & Financial Reports • Visitation & Impact Reports • Hotel Tracking Reports • Customer Satisfaction & Engagement Reports 7.B.3 Packet Pg. 156 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) LOCAL COMMUNITY USAGE Local Use Just as important as the economic impact on the community is the experience of the community itself. It is critical that the proposed Collier County sports park is entrenched within the community and provides opportunities for improved local recreation and participation. Our team will work closely with the County, community leaders, and local recreational leagues to develop an overall strategy and plan that not only creates impact and sparks development; but also provides increased local opportunities and quality of life for all area residents. There is a reason that we do not refer to our facilities as a complex or a facility. A “Park,” is inherently a gathering place for a community. While one of the core purposes of the proposed Collier County Sports Park will be to drive tourism and economic impact; it is important that it is still a part of the local community. As a true partner in each of our locations, SFI works with local community staff/leaders to make sure that the our parks are designed, built and operated to include local use opportunities; both passive and recreational. We believe that sports parks have the ability act as a catalyst for community development not only on-site but also throughout the area. Sports have an innate ability to teach life lessons, bond communities and create wide spread positive impact. SFI is committed to making sure that all athletes and residents have the opportunity to experience the sports, family and fun aspects of our projects regardless of financial situations or mental and physical limitations. At all of our locations, SFI institutes a number of programs that are catered towards community use as well as accessible programming. In addition to the economic impact generated from out-of-town sports teams, SFI key personnel, along with the park’s local staff, will work with the County, community leaders, local recreation leagues and existing facilities/ events to maximize local recreation and participation while protecting the events and organization who have worked hard to create existing events for the area. Recent examples of SFI’s success with community involvement can be found at our locations in Sandusky, OH and Vicksburg, MS. In Sandusky, our staff has work diligently to protect all local events and organizations, even hosting and supporting these organizations while ensuring their revenue streams remain in place. Along with this, our park has hosted a series of local events including but not limited to: Perkins Little League, Bay Area Soccer Club games and tournament events, City softball and kickball leagues, Kick it for Cancer events, Backyard Ball community event days, and more. In Vicksburg, MS; a major necessity of the funding of the facility was the need for field space for local residents. As part of our Operations and Maintenance Agreement with the City of Vicksburg, we have public use hours built into our operating schedule every day that the park is not in use for a tournament or impact generating event. We are also working with all current area events rights holders to bring their events to the park, as to not cannibalize impact generation that is already in place. If selected to negotiate with Collier County for the proposed facility, we are committed to making sure that the facility is available to local residents, community groups, leagues and events. A huge part of our success as a tournament operator is creating an experience for our out-of-town guests in the market. This becomes a much easier proposition if we are good community partners for residents and businesses alike. 7.B.3 Packet Pg. 157 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) LOCAL COMMUNITY USAGE Force All Stars & Inclusive Programming Each and every Sports Force Parks location around the country features an adaptive use field and programming. This programming goes far beyond our traditional tournaments and focuses on children with developmental, mental and physical disabilities. Sports Force Parks feature ADA-accessible fields, where kids can play sports without the mental and physical barriers of a traditional field. Our parks also feature themed ADA-accessible playgrounds for kids to enjoy. Throughout our operating year, we run an adaptive t-ball and kickball league open to all kids with special needs, siblings and family members at no cost. In association with a local non-profit, we also offer sports day camps. All participants in our inclusive programming become part of the Force All-Stars, complete with a t-shirt and hat and more amazing benefits. Additionally, we recognize that sports venues can sometimes be overwhelming to individuals with autism. That’s why we have Sensory Sacks on site, to provide those in need with a welcome distraction when things get a bit overwhelming. The Sensory Sacks include noise-canceling ear muffs, a stress relief ball, an ID wristband that tells our staff the child has autism, and other helpful items. In a world of youth sports facilities that cater to high dollar clientele, SFI is forging new ground in making sure that the top sports parks in the country are also the most accessible; while still functioning as an economic impact center and development catalyst. We look forward to the opportunity to discuss what these opportunities can look like with the proposed sports complex in Collier County. Local Hiring As part of our commitment to all of our partners and local communities; SFI makes a concerted effort to hire from the local community. Sandusky is a fantastic example of this as all of our full time staff is from the local area. Along with the full time staff, our parks offer a tremendous amount of part time employment opportunities ranging from maintenance and event production staff to food and beverage, retail and janitorial staff. SFI and the local park staff will run job fairs and hiring events throughout the year to fill these positions. SFI is an equal opportunity opportunity employer and does not descriminate based on a person’s race, color, religion, sex, national origin, age, disability or genetic information. We hire team members who are committed to providing our guests with an amazing customer service experience and celebrate diversity within our staff. We also work with local organizations at each of our parks to ensure employment opportunities for retired residents as well as physically and mentally disabled residents. 7.B.3 Packet Pg. 158 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) SPORTS TOURISM & STAKEHOLDER RELATIONSHIPS SFI is 100% dedicated to sports specific projects and created The Sports Force and Sports Force Parks to focus solely on the youth sports tourism industry. We have built these entities to correct the problems that are plaguing youth sports facilities across the county and have dedicated ourselves to forming the truest public private partnership for each and every one of our community partners. Sports Council of Collier County We understand that the Sports Council of Collier County has a tremendous staff and expertise in the your sports market and has worked hard to develop event relationships throughout the industry. While we do self-operate our facilities in order to create profitable facilities, this does not mean we want to ignore or walk away from the relationships the Sports Council has developed. We will work directly with the Sports Council not only to maintain and grow these relationships in a model that stresses profitability; we will also work continuously with the Sport Council to ensure that we are promoting the park as well as the entire County together in partnership. Existing Facilities & Events Each market we have entered has existing tournaments and organizations. Some of these events are outside operators that drive large amounts of impact, while others are local that rely on the event revenues to run their local organizations. One of the first things SFI does after finalizing an agreement is to meet with these groups to understand how we can work together to bring the event to the new park or assist/not compete with their events at existing facilities. In the case of local organizations, many times we are able to alleviate the operational burden of the event while still providing them with the revenues necessary to support their organization. Event Partnerships While we stress our ability to self-operate events; this does not eliminate the idea of well structured partnerships. SFI has worked with some of the largest organizations in sports and entertainment to create co-branded events operated by SFI in conjunction with partners. These relationships allow us to cross promote our parks and events at a massive, national level across all segments of sports and entertainment. Non Sports Tourism Events Our job as the park operator is to fill the venue as many days as possible while driving profitable operations and allotting time for local use components. We refer to this internally as creating footsteps in the park. While sports will remain the main draw at allf our complex, SFI excels at developing and operating creative programming. Some examples of this type of creative event development at other facilities, includes but is not limited to: concerts, drone racing, food and holiday festivals, Christmas in the park, ice skating, etc. 7.B.3 Packet Pg. 159 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) HOTEL & IMPACT CREATION/TRACKING Right-Sized Facilities & Events One of the most common mistakes made in the development of destination sports complexes is the lack of attention to right-sizing the facility to the market place. Too many times, communities look to have the biggest facility in the region/country or follow an antiquated set of tournament fields requirements (i.e. in order to host a regional soccer tournament you have to have 16 fields). The problem with this model is that every community only has so much inventory available. While a 160 team soccer tournament makes highlights, it does very little to drive sustainable impact in a community as a majority of these teams are spread throughout multiple counties who do not have a financial stake in the facility, but will certainly welcome the impact created by it. The Sports Force Parks model was created in order to right size parks so that the available inventory in the area is filled each and every weekend. By right-sizing a complex, not only can you control impact, but you can also create demand at the facility which ultimately leads to sustained impact throughout the year. Rather than hosting 200 teams once a month at a major tournament, we focus on hosting 60- 100 teams every week/ weekend. Occasional massive events do not drive or support development; consistent right-sized events do. For example, Sports Force Parks at Cedar Point Sports Center can host a maximum of 72 and 120 teams each weekend based on what type of sports tournament we run. In 2017 we tracked 25,914 hotel rooms and we are currently on pace for over 30,000 in 2018. Each and every one of these tracked hotel rooms stays were in Erie County who instituted the hotel tax to fund the facility. Third-Party Housing & Hotel Requirements Sports Force Parks currently partners with Traveling Teams to secure and track hotel stays at all of our tournaments. Traveling Teams will work directly with hotels inside Collier County to secure room blocks to serve teams and their families participating in events at the park. As part of our tournament sales, we require teams from outside the area to secure a minimum number of rooms through our hotel partners within Collier County. Teams can book their hotels directly through our website or by calling our dedicated reservation number. This registration system captures all information in real-time and provides full accounting for each event upon completion. Traveling Teams and Sports Force Parks have a proven track record of creating very successful relationships with our hotel partners that drive guaranteed rooms while also protecting the hotel from unused blocks. We are happy to discuss the structure of these relationships with Collier County if selected to negotiate. 7.B.3 Packet Pg. 160 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) HOTEL & IMPACT CREATION/TRACKING Vacation Planning Sports tournaments are stressful events for families; especially those traveling to markets they are not familiar with. As part of our communication process with our players and their families, we develop a number of different opportunities for families to plan their trips and activities in advance of arriving for their event. • Each of our parks websites highlight local retail, restaurant and entertainment options • All of our events have a 4 weeks cadence of communication leading up to the event providing details on tournament schedule, things to do in the area and events going on while our guests are in town. • Unlike most tournaments the provide tournament schedules on site; all Sports Force Parks tournaments post full schedules a week in advance, allowing families to better schedule their time in the market. • Each and every player at our tournaments receive a player bag. This player bag includes special offers, coupons, etc. from our community partners. Typically these offers include free items or admissions for players/coaches in order to entice the entire family to visit the establishment. In-Market Surveys As part of our operational process, SFI performs on-site and post event surveys at each and every event. These surveys include questions about customers experience and satisfaction with the facility and the surrounding community as well as economic questions about where and how they spent their money while in the market. These surveys help us continually adjust our programming to better the experience on site at our facilities as well as create more calls to action for our guests to visit and support our community partners. We use real-time numbers and responses to constantly update our industry customer spending profile that is used to generate our actual and anticipated economic impact. These real time numbers are used to create accurate, realistic and achievable results for both the operations of the sports complex and the economic impact for the surrounding region that will be created as part of our partnership with Collier County. 7.B.3 Packet Pg. 161 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) ECONOMIC IMPACT Economic Impact The youth sports landscape has changed dramatically over the past 10 years. Tournaments are no longer just about sports – they are about family-friendly vacation destinations. The increase in spending and travel demographics has caused a shift in the reasons sports complexes are being built and the way they are being operated. With more annual visitors and longer captive audiences than most stadium developments; if designed, operated and built correctly, these complexes become lynch-pins for development and focal points of economic impact for communities across the country. For the proposed sports complex in Collier County to truly impact the local economy and drive future development, it needs to actively engage with the surrounding community. This means developing a facility and utilizing an operational structure that provides recreational opportunities for residents, while simultaneously attracting visitors from throughout the region and country: all while offering an engaging experience with the community as a whole. Too often sports tournaments act as a series of isolated events. Drive to the field, play a game, go home, repeat. Our vision for Sports Force Parks facilities is fundamentally different. Our team works with our partners to develop a park, surrounding amenities, strategic partnerships, and operations that create opportunities to engage the whole family for the duration of the tournament and spread impact and spending throughout the sports park and the community. Our goal is to work hand-in-hand with the community to create a sports park that provides a complete visitor experience that extends far beyond the scope of a single sporting event. The result is a broad-based economic impact that extends throughout the community all year long. Obtaining maximum economic impact is a direct result of our innovative, experiential approach, which is grounded in a belief that sports events should be full-family experiences. It is our mission to make sure that all of our locations gives each member of a traveling party something to do during their vacation, so that by the time they leave they are already talking about coming back. While the impact created from a sports tournament event can be immense for the surrounding community; we believe the opportunity is even greater. The tournament itself should act as a catalyst for athletes and their families to experience all that Collier County and the region has to offer. As teams drive up to 8 hours to attend tournaments, their trip may be their first experience in the area. While the complex is the driver, it is important that the event operations and structure allow families to experience the area. This creates two calls of action to come back: 1. Teams and families that have a great time at a world-class sports complex will look to return year in and year out for events. 2. Those teams or families who do not return for the sporting event have been introduced to the market and the market stands a better chance of getting those families to return for non-sports related trips. 7.B.3 Packet Pg. 162 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) SECTION 4: WORK EXPERIENCE 7.B.3 Packet Pg. 163 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) SPORTS FORCE PARKS AT CEDAR POINT SPORTS CENTERSANDUSKY, OH Client: Erie County, OH • Pat Shenigo • Commissioner • (419) 627-7700 • pshenigo@eriecounty.oh.gov Role: Feasibility & Economic Impact Analysis, Design/Build, Operations, Sales & Marketing Maintenance Cost: $24.6M (delivered on budget) Construction Time-line: 10 months Open: January 2017 (delivered on schedule) Funding: 2% Hotel Tax CHALLENGES SFI worked directly with Erie County to draft state legislation that would allow for additional hotel tax increases for the area. PURPOSE Sandusky is known by many as the roller coaster capital of the world. With Cedar Point Amusement Park in combination with the Lake Erie Shores and Islands, the area is one of the Midwest’s premiere tourism destinations. Erie County was looking for opportunities to extend their tourism season and drive traffic during months in which the amusement park and the islands were not open. Using a unique blend of multi-purpose fields, the park extends the market’s programming from February through November, creating visitation and spending in months when many businesses and hotels were not previously opening their doors. PPP STRUCTURE The project is a public-private partnership between SFI, Erie County and Cedar Fair. Cedar Fair provided the land for the project, Erie County provide capital funding, and Sports Force Parks is responsible for all of the costs to operate, market and maintain the facility. SFI runs the park 100% at risk with no management fees or public subsidies. Website www.sportsforceparkssandusky.com 7.B.3 Packet Pg. 164 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) IMPACT Since opening in 2017, Sports Force Parks at Cedar Point Sports Center has outproduced visitor projections by 300%, creating a direct impact throughout the community and rapidly fueling land sales and nearby development. IMPACT 2017 Actual 2018 Pace Teams 1,266 1,559 Out of State 48% 56% Visitors 158,228 165,957 Visits 252,139 288,093 Hotel Rooms 25,914 29,342 Economic Impact $22.6M $26.5M RELATED DEVELOPMENT The Landing is a $24 million project to create public access behind the sports complex and around Sandusky Bay’s back bay. The project includes Landing Park which would incorporate a plaza, where people could eat, drink and socialize, along with several launch sites for people riding kayaks, canoes and paddle boards. The project would extend away from the sports park site, connecting multiple amenities throughout the community incorporating natural elements, such as a 2-mile-long multipurpose pathway weaving through an area called Canopy Walk. The main attraction of the Landing would include an area called The Point, with its lighthouse, doubling as an observation tower. LOCAL IMPACT • North Force All Stars Adaptive Programming • High School All Star Games • Local Youth Baseball League Programming • Local Soccer League Programming • Local Fundraising Events • Community Play Days • Cal Ripken Sr. Foundation Badges for Baseball NON-TOURNAMENT HIGH PROFILE EVENTS • Sandusky Shores Music Fest • GLIAC Confernece Softball Championships • Nations Baseball State Championships • Ohio North Soccer Championship Series • Region 12 Junior College Baseball Champ. • Ohio Regional Car Show • Summer Fest • Flag Football World Championships • MLB Hit, Pitch, Run & Home Run Derby 7.B.3 Packet Pg. 165 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) 7.B.3 Packet Pg. 166 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) SPORTS FORCE PARKS ON THE MISSISSIPPIVICKSBURG, MS Client: Vicksburg, MS • Nancy Thomas • City Attorney • 601-631-2983 • nancyt@vicksburg.org Role: Feasibility & Economic Impact Analysis, Design/Build, Operations, Sales, Marketing, Maintenance Cost: $25.8M (currently on budget) Construction Time-line: 10 months Open: February 2019 (currently on schedule) Funding: 1% F&B Tax, 1% Hotel Tax PURPOSE Vicksburg has a long tourism history in connection with its National Military Park and other historically significant sites. For the past few years the City has been looking for opportunities to diversify its tourism draw while also looking for projects and attractions that would increase downtown visitation and length of stay. SFI worked with the City to complete a feasibility study, business plan, economic impact report, and a funding plan for a Sports Force Parks location right outside the core of downtown. PROJECT STRUCTURE The project is a public-private partnership between Sports Force Parks and the City of Vicksburg. Sports Force Parks is responsible for all of the costs to operate and maintain the facility and has separate agreements for public usage at the facility to coincide with tournament play. IMPACT 2019 Projected LOCAL IMPACT Teams 1,097 Force All Stars Adaptive Programming Out of State 40% Guaranteed Local Programming Hours Visitors 137,105 Walking & Running Trails Visits 218,479 Cal Ripken Sr. Foundation Programming Hotel Rooms 11,956 Public Access Entertainment Amenities Economic Impact $19.5M 7.B.3 Packet Pg. 167 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) RIPKEN EXPERIENCE PIGEON FORGEPIGEON FORGE, TN Client: City of Pigeon Forge • David Wear • Mayor • (865) 659-9881 • dwear7@gmail.com Role: Feasibility, Financing Feasibility, Master Planning, Design, Construction, Operations, Programming Cost: $26.5M (Delivered on Budget) Construction Time-line: 12 Months Open: 2015 (Delivered on Schedule) Funding: Food & Beverage Tax PURPOSE Pigeon Forge and the Smokey Mountains is one of the most visited areas in the country. With all of the reasons people traveled to the area; sports was not one of them. SFI worked with Pigeon Forge to develop and implement a plan in order to enter the youth sports tourism market. SFI worked to put together the PPP, including all operations and programming. The project was centered in the middle of an existing TIF district with the purpose of jump starting development in order to help generate a tax base for the neighboring events center. PPP STRUCTURE The project is a public-private partnership between Ripken Baseball and the City of Pigeon Forge. At the time of development, SFI owned and operated Ripken Sports and oversaw all services shown above. The facility is currently operated by Ripken Baseball and the PPP was structured to have Ripken Baseball responsible for all operations of the facility. Website www.ripkenbaseball.com/pigeon-forge-tournaments 7.B.3 Packet Pg. 168 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) CHALLENGES The largest issue for the development of the park was the site itself. The location was chosen in order to anchor an existing TIF district; however had an 80’ grade change from top to bottom. Creative design and major earthwork planning was required to create a complex that provided a great customer experience and ultimately one of the best backdrops in youth sports. FINANCING SFI worked directly with the City to develop a financing and tax plan that would provide the necessary funding for the project using a number of creative methodologies. After reviewing a variety of options, a .75% food and beverage tax was instituted to cover the debt on the facility. IMPACT The Ripken Experience at Pigeon Forge was designed to fill a central void within a developed TIF district and create a tax base that would support the new city events center. The complex generates $20m+ in yearly economic impact. RELATED DEVELOPMENT The Island is Pigeon Forge’s newest affordable family fun and entertainment center and is built at the base of the Ripken Experience. The Leconte Center was the precipice of the original TIF district. All of the new development that is being created around the Ripken Experience is driving dollars towards the payoff of the innovative events center. The Mountain Mile is redeveloping a vacant mall property right next door to the Ripken Experience. The project will bring 1M+ square feet of new retail, restaurants, hotels and attractions. Pigeon Forge Snow is the first indoor snow facility in the entire United States that will offer REAL snow all year long. The facility will open in 2018 and is built adjacent to the sports complex. 7.B.3 Packet Pg. 169 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) 7.B.3 Packet Pg. 170 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) RIPKEN EXPERIENCE MYRTLE BEACH MYRTLE BEACH, SC Client: Ripken Baseball/Burroughs & Chapin • Jeff Eiseman • 443-690-8951 • jeff@agonse.com Role: Feasibility, Master Planning, Design, Financing, Construction, Sales, Marketing & Operations & Maintenance (Some services performed as Ripken Mgmt. & Design) Cost: $23M (Delivered on Budget) Construction Time-line: 18 Months Open: 2006 (Delivered on Time) Funding: Private CHALLENGES From a construction standpoint, the site was fully wooded with multiple wetlands and underground waterways. The design of the complex utilized these areas to create a sense of place and beach feel at the complex. From a programming standpoint, the week-long experience events and price points were new to the market place. Creating programs that asked for price points nearly 10x the market rate while also convincing families to participate in an event 3x as long as existing events was a major undertaking and a major success story. PURPOSE The facility was funded to drive development to Burroughs and Chapin properties throughout Myrtle Beach. The Ripken Experience in Myrtle Beach was the pioneer of weeklong experiential programming which is now common place in the industry. The model also proved the ability of a sports complex operator to systematically drive spending not only to a specific market, but also specific business within a market. STRUCTURE The project is a private partnership between Ripken Baseball and Burroughs & Chapin. Ripken is responsible for all operations, sales and marketing and operates the complex at risk. Website www.ripkenbaseball.com/myrtle-beach-tournaments 7.B.3 Packet Pg. 171 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) IMPACT A partnership between Ripken Baseball and Burroughs & Chapin; The Ripken Experience at Myrtle Beach has become one of the largest draws in the region. The complex adds to an already robust tourism market in the summer and provides year round tournament play, including two months of daily activity through Spring Training programs during a typically slow period for the beach. RELATED DEVELOPMENT Broadway at the Beach is Myrtle Beach’s most popular place to eat, shop, enjoy live entertainment and nightlife. Developed by B&C, Broadway at the Beach, has seen a huge economic boost through spending packages created for teams at the complex. Miniature Golf and Entertainment Amenites are spread up and down the Myrtle Beach strand. Many of these activities are owned by B&C; allowing the complex to create packages that provided value to sports teams and their families while driving spending to B&C properties. Myrtlewood Villas are luxury condominiums owned by B&C that are offered to teams and their families as part of their sports tournament and vacation experience. FINANCING The project was privately funded by Burroughs & Chapin in order to drive impact to their properties throughout the Myrtle Beach area. Ripken Experience at Myrtle Beach is a clear example of a project’s ability to drive spending to a preferred set of properties and areas. This is an important attribute to public-private partnerships, as a project’s overall success in a market is driven by it’s ability to create impact in a certain geographical location. 7.B.3 Packet Pg. 172 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) 7.B.3 Packet Pg. 173 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) RIPKEN EXPERIENCE MARYLANDABERDEEN, MD Client: Ripken Baseball & City of Aberdeen • Jeff Eiseman • 443-690-8951 • jeff@agonse.com Role: Feasibility, Master Planning, Design, Financing, Construction, Programming, Sales, Operations & Maintenance (Some services performed as Ripken Mgmt. & Design) Cost: $18.5M (Delivered on Budget) Construction Time-Line: 15 Months Open: 2002 (Delivered on Time) Funding: Public/Private CHALLENGES The biggest challenge of the Ripken Experience Maryland was the fact that it was the project which would launch the Ripken Brand. The facility and time-line of the facility also offered a number of challenges as it combined a professional baseball team and stadium with a youth complex and a non-profit facility. The complex itself was built in multiple phases, creating a long term planning challenge for what the complex would ultimately become. PURPOSE The Ripken Experience Maryland is the headquarters for Ripken Amateur Baseball. Opened in 2003, and sold out since 2005, the Ripken Experience Maryland has become of on the most sought after tournament facilities in the country. The Facility has a number of tenants, including the Aberdeen IronBirds (Single-A Minor League Team), the Cal Ripken, Sr. Foundation and MLB’s Yankee Stadium Replica field. The facility has been a linchpin for development, including: Hotels, retail, luxury condos and Class-A office space. The facility includes: 6,000 Seat Minor League Stadium, (2) 90 diamonds, (6) youth baseball diamonds, 198 Room Marriott Hotel, 2000 seat youth stadium, training circle, batting cages, Major League Baseball replica fields and an entertainment c,omplex. Website www.ripkenbaseball.com/aberdeen-tournaments 7.B.3 Packet Pg. 174 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) IMPACT Since opening in 2002, The Ripken Experience has changed the dynamics of downtown Aberdeen and created a new central hub of activity on the I-95 corridor. Along with new hotels and restaurants being opened at the Aberdeen highway interchange; the complex has transformed what used to be vacant farmland into a live, work, play destination. RELATED DEVELOPMENT The Marriott Hotel was designed and constructed as a replica of the warehouse at Camden Yards. The hotel is a split property that offers 198 rooms between a Courtyard and Residence Inn. The Yards at Fieldside Village offers upscale apartment living on 25 acres of pristine land in the suburban Fieldside Village, adjacent to Ripken Stadium. This coveted location offers a wide variety of comforts and amenities to make your lifestyle easy and luxurious for everyday living. Fieldside Commons consists of 4 buildings totaling 480,000 square feet of office space. The office building includes numerous tenant spaces, a Class A lobby, elevators, and stairways. The interior was left as a warm lite shell and each fit-out was completed to tenant requirements as the leases were signed. The project received LEED Silver Certification. FINANCING The Ripken Experience Maryland was financed through a public-private partnership between Ripken Baseball, the City of Aberdeen, Harford County and the State of Maryland. Sports Fields, Inc. (as Ripken Management & Design) worked with the public entities to bring the project to fruition. We were also intimately involved in working with developers to bring the Marriott hotel on site as well as the other development mentioned above. 7.B.3 Packet Pg. 175 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) 7.B.3 Packet Pg. 176 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) BUSINESS MODELS SFI has worked with our public partners to develop a variety of different financing mechanisms to launch many of the most high-profile youth sports complexes in the country. Below is a recap of the financing and management structures of the projects explored in this section. SFI was involved in all capacities of these facilities, at some times during our tenure as Ripken Management & Design (*) SPORTS FORCE PARKS AT CEDAR POINT SPORTS CENTER (Sandusky, OH) Financing Sports Force Parks at Cedar Point Sports Center was financed through public bonds that were supported by a 1% increase to the hotel motel tax in Erie County. Sports Force Parks privately financed all start up costs. Management Structure Sports Force Parks takes on all costs and risks associated with marketing, sales, operations and maintenance of the park. We work directly with the hotels to ensure that all hotels have the opportunity to generate rooms through programming while also controlling the spread of hotel nights outside of county lines. SPORTS FORCE PARKS ON THE MISSISSIPPI (Vicksburg, MS) Financing Sports Force Parks at Cedar Point Sports Center is supported through a 1% increase in food and beverage tax and a 1% increase in the City’s hotel tax. Sports Force Parks privately financed all start up costs. Management Structure Sports Force Parks takes on all costs and risks associated with marketing, sales, operations and maintenance of the park. There is a guaranteed local usage clause in the management agreement in which the City does pay a local user fee to support the maintenance associated with the increased local usage. RIPKEN EXPERIENCE PIGEON FORGE (Pigeon Forge, TN) Financing Ripken Experience Pigeon Forge was financed through public bonds that were supported by a .75% increase to the food and beverage tax in Pigeon Forge. Management Structure SFI worked to create a PPP between the City of Pigeon Forge and Ripken Baseball in which Ripken took over private operations of the park and the maintenance of the park at risk. 7.B.3 Packet Pg. 177 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) BUSINESS MODELS RIPKEN EXPERIENCE MYRTLE BEACH* Financing Facility was privately financed by Ripken Baseball and Burroughs & Chapin Management Structure Ripken Baseball manages the project at risk and reports to a board of directors made up of a combination of Ripken Baseball Investors and Burroughs & Chapin. RIPKEN EXPERIENCE ABERDEEN* Financing The Ripken Experience Maryland was financed through a public-private partnership between Ripken Baseball, the City of Aberdeen, Harford County and the State of Maryland. Management Structure Ripken Baseball operates the complex completely at risk, with exception of events at the Minor League Baseball Stadium. CONCLUSION As with the entire development side of the project; each location offers different opportunities and hurdles when it comes to financing. SFI looks forward to the opportunity to work with Collier County to find the best mix of public and private financing mechanisms to help developed the proposed sports park. We are happy to answer any questions about the financing or management structures of these facilities as well as any others that we have developed. More information about these projects can be found in the “Relevant Project Experience,” and “Comparable Solutions,” sections of this response. 7.B.3 Packet Pg. 178 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) SFI BUSINESS MODEL Public-Private Partnership Model No project and no community are the same. This rings true for operations and maintenance of each park as well as the structure or our public-private partnerships. SFI has worked on projects all over the country and have helped our clients and partners develop some of the most notable and successful sports facilities in the country. The one thing that rings true in almost every scenario is the need for partnership and collaboration. Section 4 outlines a general structure of our operating model. It is intended for information purposes and discussion purposes only. Should Collier County elect to discuss this further with SFI, we are more than happy to go into detail in regards to any of these areas as well as other details about our model. Financial Structure The financial structure of each of the five parks that SFI was involved in all facets of design, build, operations and maintenance are identified in the project profiles in this section. All of these project operate as for-profit ventures whereas the private operating entity is responsible for creating a profitable operations and bears all risk of operations. Some of these projects include NDA’s and other confidentiality agreements that do not allow us to include financial documents in a public ITN. However if selected to negotiate, we are happy to enter into agreements with the County that will allow us to share this information with the selection committee. As each of these entities are operated by private entities at risk; it is worth noting that all of the facilities under the current or previous operations or control of SFI have a history of profitable, strong operations and performance. In a market where most privately run facilities are struggling and even filing for bankruptcy, and most public facilities are dipping into massive subsidies to keep the doors open; all five facilities highlighting in this proposal are running profitably with no public assistance. Proposed Collier County Business Structure In Section 7 of this response, we highlight an initial proposal for the structure of the management of the proposed Collier County Sports Complex. As there are still many unknowns in regards to the final elements and amenities of the proposed facilities, it is hard to offer a firm operations, management and maintenance structure. However, this structure is similar to the structures at each of the facilities highlighted in this package and offers Collier County a look into the advantages and risk that is assumed by SFI in the true spirit of partnership. 7.B.3 Packet Pg. 179 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) SECTION 5: INSURANCE CAPACITY 7.B.3 Packet Pg. 180 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) INSURANCE CAPACITY Necessary Licenses, Permits, and Insurance to Run all Facets of the Sports Complex SFI understands the importance of applying for, receiving, and maintaining all required license, permits, and insurance associated with the management, operations and maintenance of the proposed Collier County Sports Facility. These items provide quality assurance and peace of mind for the consumer, the County, and the facility operators; and are part of the overall risk mitigations for Collier County. The following pages show SFI’s current insurance capacities while the below outlines a list of licenses and permits that SFI would obtain as applicable for the park location itself: Local and State Business License General Business & Liability Insurance Builder’s Risk Errors & Omissions Workers Compensation Amusement Permits & Licenses Software Licenses State, County, or Municipal Health Department Permits Alcohol Beverage Permit Liquor Sales License ServSafe Certification All Maintenance Materials and Procedure Licenses and Permits In addition to these permits, licenses, and insurance, all of our operations staff members undergo additional training and certification for such things as: CODE ADAM Emergency Evacuation Procedures CPR Inclement Weather Procedures Active Shooter Training Additional Safety and Emergency Policies If there are any additional items required by the County, State for other AHJs, SFI will procure these items. SFI is committed to maintaining all appropriate insurance, licenses, and certifications, and will name all relevant Government authorities as additional insured(s) 7.B.3 Packet Pg. 181 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN ACCORDANCE WITH THE POLICY PROVISIONS. INSURER(S) AFFORDING COVERAGE INSURER F : INSURER E : INSURER D : INSURER C : INSURER B : INSURER A : NAIC # NAME: CONTACT (A/C, No): FAX E-MAIL ADDRESS: PRODUCER (A/C, No, Ext): PHONE INSURED REVISION NUMBER:CERTIFICATE NUMBER:COVERAGES IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER. OTHER: (Per accident) (Ea accident) $ $ N / A SUBR WVD ADDL INSD THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. $ $ $ $PROPERTY DAMAGE BODILY INJURY (Per accident) BODILY INJURY (Per person) COMBINED SINGLE LIMIT AUTOS ONLY AUTOSAUTOS ONLY NON-OWNED SCHEDULEDOWNED ANY AUTO AUTOMOBILE LIABILITY Y / N WORKERS COMPENSATION AND EMPLOYERS' LIABILITY OFFICER/MEMBER EXCLUDED? (Mandatory in NH) DESCRIPTION OF OPERATIONS below If yes, describe under ANY PROPRIETOR/PARTNER/EXECUTIVE $ $ $ E.L. DISEASE - POLICY LIMIT E.L. DISEASE - EA EMPLOYEE E.L. EACH ACCIDENT EROTH-STATUTEPER LIMITS(MM/DD/YYYY) POLICY EXP (MM/DD/YYYY) POLICY EFF POLICY NUMBERTYPE OF INSURANCELTR INSR DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES (ACORD 101, Additional Remarks Schedule, may be attached if more space is required) EXCESS LIAB UMBRELLA LIAB $EACH OCCURRENCE $AGGREGATE $ OCCUR CLAIMS-MADE DED RETENTION $ $PRODUCTS - COMP/OP AGG $GENERAL AGGREGATE $PERSONAL & ADV INJURY $MED EXP (Any one person) $EACH OCCURRENCE DAMAGE TO RENTED $PREMISES (Ea occurrence) COMMERCIAL GENERAL LIABILITY CLAIMS-MADE OCCUR GEN'L AGGREGATE LIMIT APPLIES PER: POLICY PRO-JECT LOC CERTIFICATE OF LIABILITY INSURANCE DATE (MM/DD/YYYY) CANCELLATION AUTHORIZED REPRESENTATIVE ACORD 25 (2016/03) © 1988-2015 ACORD CORPORATION. All rights reserved. CERTIFICATE HOLDER The ACORD name and logo are registered marks of ACORD HIRED AUTOS ONLY 6/18/2018 Yates Insurance Agency 2800 Century Parkway NE Suite 300 Atlanta GA 30345- 404-633-4321 404-633-1312 certs@yatesins.com Amerisure Mutual Insurance Company 23396 FIELDS0-01 Cincinnati Insurance Company 10677Sports Fields, Inc. DBA FIELDS 3760 Sixes Road Suite 126-331 Canton GA 30114 581437349 A X 1,000,000 X 1,000,000 10,000 1,000,000 2,000,000 X CPP20731400702 11/11/2017 11/11/2018 2,000,000 A 1,000,000 X X X CA20731390701 11/11/2017 11/11/2018 A X X 5,000,000CUP2073141070211/11/2017 11/11/2018 5,000,000 X Zero A X N WC20731420702 11/11/2017 11/11/2018 500,000 500,000 500,000 A A B Leased Rented Equipment Scheduled Equipment Excess Liability CPP20731400702 CPP20731400702 EXS0489160 11/11/2017 11/11/2017 5/15/2018 11/11/2018 11/11/2018 5/15/2019 Ded $2,500 Ded $2,500 $1,000,000 **See Below** $5,000,000 Subject to policy terms, conditions, forms and exclusions, the insurance coverages afforded by the policies above include the following when required by written contract for the certificate holder and/or entities listed below: Blanket Additional Insured in regards to General Liability for ongoing and completed operations, Lessors of Leased Equipment, and Automobile Liability; Blanket Primary and Non-Contributory in regards to General Liability; Blanket Waiver of Subrogation in regards to General Liability, Automobile Liability and Workers Compensation; Per Project Aggregate applies to the General Liability; Blanket Thirty (30) day notice of cancellation in regards to General Liability, Automobile Liability, Workers Compensation, and Umbrella Liability. See Attached... Collier County Board of Commissioners Naples FL 7.B.3 Packet Pg. 182 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) ACORD 101 (2008/01) The ACORD name and logo are registered marks of ACORD © 2008 ACORD CORPORATION. All rights reserved. THIS ADDITIONAL REMARKS FORM IS A SCHEDULE TO ACORD FORM, FORM NUMBER:FORM TITLE: ADDITIONAL REMARKS ADDITIONAL REMARKS SCHEDULE Page of AGENCY CUSTOMER ID: LOC #: AGENCY CARRIER NAIC CODE POLICY NUMBER NAMED INSURED EFFECTIVE DATE: FIELDS0-01 1 1 Yates Insurance Agency Sports Fields, Inc. DBA FIELDS 3760 Sixes Road Suite 126-331 Canton GA 30114 25 CERTIFICATE 2F LIABILITY INSURANCE F2RMS CG 72 13 11 12 Additional Ins-Primary Non-Contributory Coverage When Required by Written Contract or Written Agreement CG 70 48 10 15 Contractor s Blanket Additional Insured Endorsement CG 70 49 11 09 Contractors General Liability Extension Endorsement CA 71 15 11 09 Advantage Commercial Automobile Broad Form Endorsement CU 00 01 04 13 Commercial Liability Umbrella Coverage Form CU 71 01 08 07 Advantage Umbrella Liability Extension Endorsement WC 00 03 13 Waiver of 2ur Right to Recover From 2thers WC 99 06 4507 14 Notice of Cancellation or Nonrenewal Third Party IL 70 66 07 14 Notice of Cancellation, Nonrenewal or Material Change- Third Party 7.B.3 Packet Pg. 183 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) Yates Insurance Agency 2800 Century Parkway NE x Suite 300 x Atlanta, Georgia 30345 (404)633-4321 x Fax (404)633-1312 Yates &Woolfolk Insurance 6001 River Road x Suite 411 x Columbus, Georgia 31904 (706)571-0093 x Fax (706)571-2982 June 18, 2018 Collier County Board of Commissioners Naples, FL RE: Sports Fields, Inc. DBA FIELDS Collier County Solicitation 18-7404 To Whom It May Concern: We are pleased to confirm that The Yates Insurance Agency currently handles the contract bonding requirements of Sports Fields, Inc. DBA FIELDS through Berkshire Hathaway Specialty Insurance. Berkshire Hathaway Specialty Insurance carries an A. M. Best’s Rating of A++ XV and is listed on the U. S. Treasury Department Circular 570 as an approved surety on Federal projects. We are currently in a position to provide Bid, Performance, and Payment Bonds for Sports Fields, Inc. DBA FIELDS for single projects in the $30,000,000 range with an aggregate work program in the $60,000,000 range. Special acceptance for higher levels could be considered upon submission of job details. Any bonds issued would, of course, be subject to our normal underwriting review and approval of the contract documents, bond forms, terms of project financing and other underwriting factors at the time a bond is actually requested. We are also pleased to confirm that The Yates Insurance Agency currently handles the insurance programs of Sports Fields, Inc. DBA FIELDS (including all operating affiliates) through various insurance carriers. These programs include policies for construction activities and park operations. We have reviewed the insurance requirements for the above captioned solicitation and understand that Sports Fields, Inc. DBA FIELDS may be required to carry additional insurance if awarded the contract. Sports Fields, Inc. DBA FIELDS can meet the requirements. Any additional insurance issued would, of course, be subject to our normal underwriting review and approval at the time such insurance is actually requested. Experience Modification Ratings for Sports Fields, Inc. DBA FIELDS for the current and 6 prior periods are as follows: •2017-2018:.74 •2016-2017:.79 •2015-2016:.69 •2014-2015:.74 •2013-2014:.86 •2012-2013:.92 •2011-2012:.94 The Yates Insurance Agency has handled contractors bonding and insurance since 1949 and is proud to have provided both for Sport Fields, Inc. DBA FIELDS since 2007. Since that time we have been very impressed with Sports Fields, Inc. DBA FIELDS attention to detail, concern for employee and job site safety, concern for emergency and safety plans, and ultimately successful completion of high quality work insurance claim free. With several hundred bonded and insured contractors, it is our assessment that Sports Fields Inc., DBA FIELDS is well equipped and highly experienced. They have some of the best practices, procedures, and 7.B.3 Packet Pg. 184 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) quality control in the industry and we can provide our full recommendation to any prospective project owners. If we can be of any further assistance, please feel free to contact us at 404-633-4321. Regards, YATES INSURANCE AGENCY Michael Dawson 7.B.3 Packet Pg. 185 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) SECTION 6: LEGAL & CONTRACT CHALLENGES 7.B.3 Packet Pg. 186 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) LEGAL & CONTRACT CHALLENGES TERRITORY We believe that one of the most important thing for any responder to offer Collier County is a full commitment to making the proposed facilities successful. To do this, SFI believes that Collier County must demand their operating PARTNER, commit to the project and the territory while not operating similar facilities in regional communities that offer the same vacation experience that will ultimately compete against Collier County. A territory in Florida is extremely important as communities in the State of Florida face two stiff challenges in terms of running operationally profitable sports facilities. Challenge 1: The state of Florida is over saturated with sports facilities. Ranging from past and present Spring Training facilities to destination complexes and high quality park and recreation facilities; the sheer quantity of quality facilities makes breaking into the market extremely difficult. Challenge 2: The State of Florida geographic make up immediately eliminates a large portion of your drive time with water. Ultimately studies will show you proximity to airports, etc. as a bonus; but in all reality a vast majority of participants and families drive to events. Collier County, located in the souther portion of the state, will have to compete against communities that already have existing facilities that are a closer drive to a vast majority of the population of the southeastern United States. Answer: The proposed facilities in Collier County have to offer a different experience than what other facilities in the State offer. Just laying out 16 high quality soccer fields is not enough to differentiate what is already in the market. This is where the Sports Force Parks experience on site for players and families and our commitment to high end experiential operations makes a huge difference. One of the largest marketing assets for Collier County to families will be the white sand beach and Gulf of Mexico experience that they can get off the field. As part of our commitment to Collier County, we believe it is paramount that we do not operate a complex in the State of Florida offering the same marketing and sales pitch. As part of the negotiations, we are committed to working with Collier County to identify this restricted territory and do not currently have any projects that would conflict with the statements above. 7.B.3 Packet Pg. 187 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) LEGAL & CONTRACT CHALLENGES List by case name and case number all pending litigation in which your firm is involved as a party or offeror’s officers are involved as parties in their official capacity. Include cases pending in any Federal or State jurisdiction, court, commission, regulatory body or other authority having the power to determine the rights of parties appearing before it. Also list all arbitrations offeror is involved in as a party and include the name, location and name & address of the arbitrator(s) for each listing. Capital Equity Group, Inc. v. Ripken Sports, Inc., et al.; U.S. District Court for the Northern District of Ohio; Case No. 1:16-CV-10953 Brief Summary: Capital Equity Group, Inc. (“CEG”) filed a lawsuit against Ripken Sports, Inc., Sports Fields, Inc., Ripken Baseball, Inc., and Sports Force Parks Sandusky, LLC in 2016, alleging breach of contract and related claims. The district court dismissed the lawsuit in its entirety in September 2017, finding that there was no enforceable contract between the parties and that CEG was not entitled to any relief. CEG appealed to the U.S. Court of Appeals for the Sixth Circuit, and that appeal remains pending. Within last five (5) years, have any of your firm’s contracts been considered in default, suspended or terminated for cause? If so, please attach an explanation of the matter, including the name and location of the project, the name and address of the owner’s representative, and all pertinent details of the default, suspension or termination. No Within the last five (5) years, has a contract or any portion of the work connected to a contract, involving your firm, been completed by an Owner or a surety? If so, please attach an explanation providing the name and location of the project, the name and address of the owner’s representative, and all pertinent details of the matter. No Within the last five (5) years, has your firm been debarred or suspended, for any reason, by any federal, state or local government procurement agency? If so, please attach a full explanation. No Within the last five (5) years, has your firm been named in any action, administrative proceeding, or arbitration in which it was alleged that your firm failed to comply with prompt payment of subcontractors? If so, please attach a full explanation. No Within the last ten (10) years, has your firm or any predecessor or related entities, or any officers, shareholders, partners or key personnel of the submitter ever been convicted of or pleaded guilty to any crime (a) related to the bid process for contracts on public or private projects or (b) involving fraud or misrepresentation? If so, please attach a full explanation. No 7.B.3 Packet Pg. 188 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) SECTION 7: PRICE PROPOSAL 7.B.3 Packet Pg. 189 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) VALUE PROPOSAL 360 Degree Capabilities SFI is currently the only company in the country that has the capabilities to perform feasibility, master planning, design, construction, operations and maintenance of a youth sports complex all in-house. While we will not be providing all of these services for the Collier County project, our direct and full understanding of each of these areas offers invaluable experience through the consulting/development phases of the project. By having a full understanding of how each and every piece of the projects works, we are able to deliver a unique set of benefits to our partners and our projects. 1. Too many times we see projects designed far beyond the intended budget because designs and pretty master plans look great on website portfolio pages. Clients fall in love with beautiful pictures only to find out they far exceed their capital means. Using our experience at all levels of a project, we will be able to work closely with Collier County and the Development team to ensure that what is being designed is not only the right mix of facilities, but also fits in the County’s budget and provides an opportunity for sustainable/profitable operations. 2. In every project there will be hundreds if not thousands of decisions that need to be made; ranging from field dimensions to concrete curb widths. While the initial impacts in terms of project costs are easy to navigate; our team specializes in helping our partners understand the short-term implications on cost as well as the long-term effects of each decision in terms of maintenance, capital repairs, and most importantly the marketability, usability, and sustainability of the park. 3. We live, eat and breathe the operations of youth sports facilities every day. This experience allows us to bring our full team of experts to the table throughout the development process to make sure that the overall project team is adapting to the current market place and expectation of potential players, teams and families. 4. Every project phases challenges, unknowns and decisions that need to be made in real time. Because of out experience in the construction of facilities we can not only help come up with creative and cost saving solutions with the County, we can also ensure that the contractors on the job are being honest and forthright with any change orders, subtractions or additions to the project. 5. Management firms without hands on experience design and construction experience are ultimately guessing and making recommendations that best fit their profitability and may not be in the best interest of the park. Because our long term success is based on the operational profitability of the park, our goals are aligned with Collier County in regards to assisting in planning and decisions that ultimately lead to long term success at the project. Simply put, we help our clients make decisions with their money, the exact same we would with ours. 7.B.3 Packet Pg. 190 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) CONSULTING SERVICES & PRICE PROPOSAL Services SFI will prepare a full market analysis that will study area demographics and associated metrics in order to provide input to the proposed mix of facilities and type of events that can be supported at the complex. SFI will conduct a project feasibility study to determine all opportunities, challenges and threats to the proposed complex. SFI will work directly with the project team to assist in site selection and act as a design consultant in partnership with the County and the selected design team. We will bring our full design team to the table to assist the project in any all areas, including, but not limited to: • Site assessment and selection • Field and sports amenity mix and layout • Pedestrian and vehicular flow • Sports and spectator amenity identification • Entertainment features and options • Buildings and building floor plans • Maintenance layouts and flow • Hardscape and landscape • Additional features and design input as needed The studies and market analysis will be used in order to make recommendations to the project in terms of the mix of facilities, layout, etc. These recommendations will be made based off the information as well as the Sports Force Parks management model to give the complex the best possible opportunity to be operationally profitable. As part of our development services, SFI will create a full 1, 5, and 10 year business plan and operating proforma showing the path to profitability. This plan will be critical in assessing and backing up the recommendations made for the design and layout of the facility. SFI will work with Collier County throughout the process to update the business plan and proforma as necessary to help understand how changes to the design and construction of the complex during the process will effect the short and long term success of the operations. 7.B.3 Packet Pg. 191 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) CONSULTING SERVICES & PRICE PROPOSAL • Using the business plan and proforma generated during the development of the complex; SFI will work directly with the County to look for profit sharing opportunities. SFI’s first goal will be eliminating any management fees and subsidies at the complex; and then developing a sliding scale that will provide revenue opportunities for the County. • As part of the business plan, SFI will also develop a custom, event by event economic impact analysis of the park that will include a ten year break out of impact as it relates to job creation, new tax generation, direct and indirect spending. In order to ultimately be successful, we truly believe that a facility should be operationally self-sufficient while also putting more new taxes and spending into the community than the bond payments are taking out. In order to do this, proper planning is essential in order to create the proper program at the facility that can drive events and visitation while not incurring a massive bond payment that provides little chance of realizing a return on investment. • SFI will commit all project staff identified in this proposal as needed to assist the County Delivery Team throughout the design and construction of the complex. SFI offers more value in this department than any other management team in the industry. With landscape architects and designers on staff who are licensed in the state of Florida as well as our contracting company FIELDS that is licensed in the State of Florida; we can offer the County Delivery Team will real solutions and real insights to run parallel with our operational team. • SFI will provide construction observation services throughout the construction of the complex to ensure that the approved scope of work as well as the quality necessary and expected for the complex are adhered to. Fees shown for services are for proposal purposes only. SFI stands ready and willing to fully negotiate the scope of services as well as the associated fees during the negotiation period as the actual set of services and hours becomes more clear. Market Analysis & Feasibility Study $ 15,000 Design Consultation $ 150,000 - $250,000 Pro-forma & Business Plan Preparation $ 15,000 Economic Impact Analysis $ 15,000 Construction Observation $ 200,000 - $400,000 7.B.3 Packet Pg. 192 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) PROPOSED OPERATIONS STRUCTURE & FEE Public Partner Responsibilities: • Public partner is responsible for the capital construction of the sports complex. • Public partner is responsible for the capital repairs to the sports complex. SFI Responsibilities: • SFI is responsible for keeping the sports park in good order and condition (ordinary wear and tear excepted) and make all necessary or appropriate repairs, replacements and renewals as necessary. • SFI shall ensure that the operations of the sports park are conducted in accordance with laws, rules and regulations of City and County. SFI shall comply with all laws, Insurance policies and regulations relating to, and obtain and maintain any governmental licenses and permits required for, the use, maintenance, repair and operation of the sports park. • SFI will pay all costs, claims, damages, fees and charges arising out of its possession, use operation or maintenance of the sports park • The SFI will be responsible for all taxes with the exception of property tax (i.e. sales, admission, income, etc) • SFI will be responsible for all licenses and permit fees in coordination with the sports park and its operations • SFI shall be responsible for the recruitment, appointment, hiring, promoting, discharging and training of all staff and employees, whom the SFI considers necessary for the proper operation of the sports park. • SFI will direct and supervise the maintenance, repairs, and upkeep of the sports park, its fields, amenities and other facilities. SFI will be responsible for all costs associated with these efforts • SFI will manage all retail operations at sports park including self-operated and third party areas. SFI will be responsible for all staffing and COGS for self-operated retail sold on-site. • SFI will manage all amenities on-site. SFI will be responsible for all staffing, COGS and license permits required for all amenities on-site. 7.B.3 Packet Pg. 193 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) PROPOSED OPERATIONS STRUCTURE & FEE • SFI shall develop the sports parks safety and security measures to: (1) comply with all applicable laws, rules and regulations, and (2) shall implement safety measures which are commensurate with the safety measures consistent with industry best practices. • SFI shall be responsible for procurement of the necessary insurance to cover all kinds of responsibilities risks associates with the operation of the sports park with insurance companies and upon the terms and conditions that SFI may deem advisable. • SFI shall be solely responsible for and pay the costs of all utilities required to operate the sports park during the term of Agreement, including but not limited to all water, electricity and natural gas, and Owner shall not be responsible for any disruption in such services. SFI shall be solely responsible for all administrative services, which include, but are not limited to, telephone, computer, and Internet services. • SFI shall be responsible for all costs in regards to the sales and marketing of all programs at the facility. SFI will work with the public entities to ensure that all marketing and advertising messages about the sports park are consistent with the overall messaging in the region. • Per the structure of this agreement, there will be no maintenance or management subsidy provided to SFI for the outdoor project. SFI is responsible for all costs to operate and maintain the sports park. SFI agrees to take on all costs and risks associated with running the proposed sports park; including all operational start-up costs. In the event that the park has an operational loss, SFI is responsible for covering those losses. In the event that the park has an operational profit, SFI will be entitled to keep this profit. • Once the structure of the indoor facility is finalized, SFI will work with Collier County to develop a model that eliminates subsidies and management fees • After entry of this agreement, SFI will submit an economic impact performance review of the previous year and a marketing plan for the upcoming year. The first such plan will be due at the completion of the first year of operations. • SFI will provide an exclusive territory in which it will not operate or maintain a competing facility. 7.B.3 Packet Pg. 194 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) PROPOSED OPERATIONS STRUCTURE & FEE Start-Up Fees Under SFI’s design/build model, start up fees are waived as part of the construction agreement. As the ITN does not include the opportunity to build the facility, SFI kindly requests that the project include a Year 0 development fee. This fee is not a profit generator, but instead is used to cover the start up costs of the facility. These costs will be broken out and provided to the County for record keeping purposes. These costs may include, but are not limited to: • Logo & branding development • Facility marketing and marketing materials • Design and construction media/marketing services (i.e. drone footage) • Conference, shows and presentations • Travel • Tournament & event development and promotion • Year 0 staff salaries & corporate services • Recruiting, hiring and staffing • Ribbon cutting, grand opening and other events SFI will work with Collier County to negotiate start up fees once a final scope for the project is developed. Based on projects of similar size, it is assumed that these costs will be between $750,000 and $1,000,000. This is generally positioned into the overall capital expenses of projects. Outdoor Facility Based on a number of changes to the outdoor program, SFI believes that it can run turn the outdoor facility into an operationally profitable facility to include covering all costs of sales, marketing, operations and maintenance. Based on the overall project, this would mean that the outdoor facilities would need no management fees and could be run with no public assistance or subsidies. Based on the business plan created through the consulting phase, SFI will detail the profitability curve of the outdoor operations. If the model shows as profitable long term, SFI is willing to take on all outdoor operations and maintenance at risk and could potentially work with Collier County to create a profit share program that offsets some of the indoor facility losses. Indoor Facility We believe that the indoor facility can be a huge asset to the facility and the area in terms of visitation, economic impact and local usage. The ability for the indoor to be profitable will ultimately be a based on the focus of the facility; as impact generating facilities focused on events have a much harder time gaining profitability than do facilities focused on local use and membership models. Rather than putting in a fee structure for the indoor, we believe a larger conversation needs to be had between SFI and Collier County about the goals of the facility. It is our goal however to create an indoor model that can either gain sustainability or have subsidies offset by the outdoor operations. 7.B.3 Packet Pg. 195 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) PROPOSED OPERATIONS STRUCTURE & FEE Sliding Scale and Profit Share We fully realize that other firms may answer this ITN with a set management fee based on a program that is not finalized. With this ITN asking for the selected group to PARTNER with the County to develop the proper set of facilities as well as make best faith efforts to create profitable operations; giving a fee proposal without taking on the responsibilities outlined in the Phase 1 consulting services is a disservice to Collier County. This off the shelf management structure is what gets projects in trouble, as no project and no market is the same. We believe that the proposed complex in Collier County can be a transformational project for the community through its economic impact generation as well as its opportunities for local residents. We can point to our five projects highlighted in this response to show our proven track record of developing and operating facilities that have not cost our public partners any management fees or public subsidies while creating year round development and impact. If selected to negotiate, it is our promise to Collier County that we will make every effort to help the County develop a project that is responsible with the County’s funds, creates a national destination for youth sports, supports current development, sparks new growth, creates in market spending and provides opportunities throughout the year for local residents. We will work diligently with the County as partners to develop an operating model and business plan that gets to profitability as quickly as possible to alleviate any and all management fees and subsidies; while ultimately creating a partnership profit sharing plan. 7.B.3 Packet Pg. 196 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) SECTION 8: LOCAL VENDOR PREFERENCE 7.B.3 Packet Pg. 197 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) LOCAL EXPERIENCE & COMMITMENT While SFI is not a local business as defined by the ITN; we believe it is important to note that we have been, and currently are, committed to the local residents of Collier County through our partnership with the Cal Ripken, Sr. Foundation. Over the past few years we have been fortunate to work on two projects that have help transform sports opportunities for kids of all backgrounds and abilities in Collier County and are currently in the development stages of a third. As a company, we are committed to making sure that we deliver our sports, family and fun experience to everyone. Not only did we have the honor of designing and building the facilities listed below; we are also one of the Cal Ripken, Sr. Foundations’ largest donors; ensuring that their programming can continue to flourish at all of their Youth Development Parks around the country. If we are fortunate enough to have the opportunity to bring a Sports Force Parks location to Collier County, we look forward to expanding on the great work and community commitment that we have already been a part of through numerous projects and relationships. BAKER FIELD - COLLIER COUNTY BOYS & GIRLS CLUB Park Location: Naples, Florida Opening Date: 2012 Partner(s): Boys & Girls Clubs of Collier County Description: Youth Baseball Field. The design of the field brings in design elements from all teams in the AL East including Fenway Park’s power alleys as well as Camden Yards right field raised porch. The field provides a world-class surface and experience for all the kids who attend the Boys & Girls Clubs of Collier County. YMCA ADAPTIVE FIELD - COLLIER COUNTY YMCA Park Location: Naples, Florida Opening Date: 2016 Partner(s): YMCA Collier County Description: Adaptive Programming Field. Adaptive programming is a core mission of both the Cal Ripken, Sr. Foundation and SFI. SFI was fortunate to have the opportunity to design and build the YMCA adaptive field in Naples; which provides a professional caliber stadium for kids throughout the region to experience regardless of ability. UNDER DEVELOPMENT - IMMOKALEE YOUTH DEVELOPMENT PARK 7.B.3 Packet Pg. 198 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) REFERENCE LETTERS 7.B.3 Packet Pg. 199 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) www.eriecounty.oh.gov ERIE COUNTY COMMISSIONER PATRICK J. SHENIGO 2900 Columbus Avenue 419-627-7700 P.O. Box 1180 fax – 419-627-7692 Sandusky, Ohio 44871-1180 pshenigo@eriecounty.oh.gov February 23, 2018 To Whom it May Concern; For nearly six years, Erie County has been exploring the opportunity to bring a regional tournament sports complex to our market. Erie County, home of Cedar Point Amusement Park, and the Lake Erie Shores and Islands region as a whole, has long been a popular tourism destination throughout the Midwest. As strong as our market is in the spring, summer and fall (particularly June through August), we had been looking for a project that could supplement our high season while growing and extending our spring and fall seasons. During the process, Erie County and LESI (Lake Erie Shores and Islands) met with (it seemed like) just about every operator across the country and were left without a solution that fit our area. Many groups we talked to focused on sport-specific facilities and programming, had indoor-focused experience only, or offered management agreements that simply were not advantageous for the public. While we had a great desire for the project, we were not willing to bind ourselves with long-term losses that would keep us from other much-needed projects. I have personally known Jim and Brian for quite some time as they acted as a sounding board for us for nearly six years as we explored our options in Sandusky. In 2013, when we were approached by their new company, Sports Force Parks, we were confident that we had our answer. Sports Force Parks’ model not only provided the unique, year-round approach we were looking for, but they quickly integrated themselves into the community in order to immediately find ways to spread the impact of the facility throughout the region. Sports Force Parks has overseen all aspects of our project – Sports Force Parks at Cedar Point Sports Center – from feasibility, master planning and design through construction and ultimately operations and maintenance. I cannot begin to express how impressed we have been with the professionalism and performance of their team at every phase. 7.B.3 Packet Pg. 200 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) www.eriecounty.oh.gov The park has already extended our hotel season at the beginning and end of they year and we have nearly tripled our first year expectations in terms of total visitors and hotel rooms. Sports Force Parks has exemplified our vision of a multi-use complex with programming ranging from baseball, soccer and lacrosse to specialty events such as drone racing and Comic-con events. Their team is not only bringing in new visitors to Erie County, but they are also increasing the awareness and exposure of our existing attractions. While the focus of the park is on creating tourism in our region; Sports Force Parks has never lost sight of their commitment to Erie County. Sports Force Parks immediately found ways to integrate community usage such as local recreation leagues, high school practices and games, programming for children and adults with mental and physical disabilities, and community event days. As a public official who sat in your position only a few years ago; let me compliment you on your vision and the effort that I know you have put into your project. I cannot recommend the Sports Force Parks team enough. They have delivered on every expectation and every promise along the way and given us what we believe is the most innovative sports facility in the country. Sincerely, Patrick J. Shenigo Erie County Commissioner 7.B.3 Packet Pg. 201 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) 7.B.3 Packet Pg. 202 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) 7.B.3 Packet Pg. 203 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) To Whom It May Concern, I am writing this letter with much enthusiasm to describe the partnership arrangement we enjoy with Sports Force Parks at Cedar Point Sports Center in Sandusky, Ohio. We just completed the first year of our relationship, and all went extraordinarily well. We were able to generate a lot of interest in the youth baseball community from elite baseball travel programs to grassroots All-Star and recreational level teams. Regardless of talent, all that played at the Park had an awesome experience, with memories to last a lifetime. The Park is unbelievable and each and every one of our teams love playing there. Sports Force Parks takes the tournament experience to the next level by creating vacation experiences for players and their families. We have teams who call us back immediately after the tournament asking to sign up for next years event. We at Nations Baseball were so impressed with the entire operation, we just moved 2 of our signature events to the Park in 2018 – the 10 and under Nations Baseball Ohio State Championships and the 16U Midwest Regional Nations Baseball Championships. It appears both events will sell out. We highly recommend the entire staff involved with the project, including Brian Storm and his staff with Fields, Inc., Jim Arnold and his staff at Sports Force Parks, and Will Spence and his staff on the ground in Sandusky, OH We feel very fortunate to have a premier facility in our backyard as well as an amazing partner in Sports Force Parks. Any community would welcome such a world class facility in their area and would be lucky to work with such a talented group of professionals. We can address the Baseball component first hand, and as a Tournament Directors, we cannot be more pleased and impressed The inaugural year, 2017, was fantastic and 2018 appears to be a break-out banner year. If anyone would like further information regarding the merits of our relationship and partnership arrangement with Sport Force Parks, please do not hesitate to contact me. I would gladly share our story ... regarding Sports, Family and Fun. Yours in Baseball, Harry Harry Oschip Nations Baseball 7575 Tyler Blvd Suite C-18 Mentor, OH 44060 440-954-9400 off 440-954-9401 fax 440-796-1515 cell harry.oschip@nations-baseball.com Nations Baseball Area Director NE OH, W PA, W NY www.nations-baseball.com http://ohio.nations-baseball.com 7.B.3 Packet Pg. 204 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) 3760 Sixes Road Suite 126-331 Canton, GA 30114 www.sﬁcompanies.com 410-207-5279 7.B.3 Packet Pg. 205 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7077 : ITN 18-7404) Selection Committee Final Ranking Sheet RPS #: 18-7404 Title: Collier County Sports Complex Marketing and Support Name of Firm Ed Caum Jack Wert Barry Williams Allison Kearns James Williams Jason Rummer Total Selection Committee Final Rank Sports Fields, Inc. 2 1 1 1 1 2 8 1.0000 The Sports Facilities Management, LLC 1 2 2 2 2 1 10 2.0000 Klass-Ex LLC 3 3 3 3 3 3 18 3.0000 Procurement Professional Evelyn Colon, Procurement Strategist Step 1: Upon direction by the Procurement professional, the individual selection committee member should provide their ranking of the proposals (from highest being number one (1) to lowest. Step 2: The procurement professional will review the mathematically calculated final rank and discuss the rank order and determine if consensus is reached. Page 1 of 1 7.B.4 Packet Pg. 206 Attachment: 18-7404 Final Ranking (7077 : ITN 18-7404) 7.B.5 Packet Pg. 207 Attachment: 18-7404 NORA (7077 : ITN 18-7404) 7.B.6 Packet Pg. 208 Attachment: 18-7404 Sports Fields Signed by Vendor (7077 : ITN 18-7404) 7.B.6 Packet Pg. 209 Attachment: 18-7404 Sports Fields Signed by Vendor (7077 : ITN 18-7404) 7.B.6 Packet Pg. 210 Attachment: 18-7404 Sports Fields Signed by Vendor (7077 : ITN 18-7404) 7.B.6 Packet Pg. 211 Attachment: 18-7404 Sports Fields Signed by Vendor (7077 : ITN 18-7404) 7.B.6 Packet Pg. 212 Attachment: 18-7404 Sports Fields Signed by Vendor (7077 : ITN 18-7404) 7.B.6 Packet Pg. 213 Attachment: 18-7404 Sports Fields Signed by Vendor (7077 : ITN 18-7404) 7.B.6 Packet Pg. 214 Attachment: 18-7404 Sports Fields Signed by Vendor (7077 : ITN 18-7404) 7.B.6 Packet Pg. 215 Attachment: 18-7404 Sports Fields Signed by Vendor (7077 : ITN 18-7404) 7.B.6 Packet Pg. 216 Attachment: 18-7404 Sports Fields Signed by Vendor (7077 : ITN 18-7404) 7.B.6 Packet Pg. 217 Attachment: 18-7404 Sports Fields Signed by Vendor (7077 : ITN 18-7404) 7.B.6 Packet Pg. 218 Attachment: 18-7404 Sports Fields Signed by Vendor (7077 : ITN 18-7404) Jim Arnold Will Spence Brian Storm - President 7.B.6 Packet Pg. 219 Attachment: 18-7404 Sports Fields Signed by Vendor (7077 : ITN 18-7404) 7.B.6 Packet Pg. 220 Attachment: 18-7404 Sports Fields Signed by Vendor (7077 : ITN 18-7404) 7.B.6 Packet Pg. 221 Attachment: 18-7404 Sports Fields Signed by Vendor (7077 : ITN 18-7404) 7.B.6 Packet Pg. 222 Attachment: 18-7404 Sports Fields Signed by Vendor (7077 : ITN 18-7404) 7.B.6 Packet Pg. 223 Attachment: 18-7404 Sports Fields Signed by Vendor (7077 : ITN 18-7404) 10/22/2018 EXECUTIVE SUMMARY Tourist Development Tax Funds FY 18 Third Quarter Financial Review OBJECTIVE: Review of Tourist Development Tax funds FY 18 Third Quarter budget to actual financial reports. CONSIDERATIONS: The financial position of all funds that the Tourist Development Council (TDC) oversees is reviewed on a quarterly basis in accordance with County Ordinance 92-60, as amended. The attached report is presented in a budget to actual format. This format is derived from the County’s SAP financial accounting system. The FY 18 third quarter report (April 1-June 30, 2 018) is provided in a budget to actual format and includes the nine TDC funds. The first section of the report provides summarized reporting that provides the most recent recap of FY 18 Tourist Development Tax receipts and third quarter budget to actual reports by fund. Capital project reporting is next. This section is organized by fund (Beach Park Facilities (183), Beach Renourishment (195) & TDC Capital Project (758)) with a project ori entation. The last section of the report provides commitment item detail reporting. A separate report is included as an additional look at the SAP accounting system records for the same third quarter FY 18. Beach Engineering and Project Management Fund (185), TDC Program Management Fund (194) and Museum Fund (198) all have payroll budgets that are expended in a regular monthly pattern. The Fund (184) budget, TDC Marketing and Promotions, is substantially encumbered and looks to be on track to expend 90%+ of its amended budget. Fund (196), the TDC Catastrophe Recovery Fund, by policy provides a $1,500,000 emergency promotion reserve. As part of the Hurricane Irma recovery effort the Board authorized the expenditure of $250,000 for promotion and advertising efforts to expedite tourism recovery. Project funds (183, 195 and 758) do not necessarily expend funds in a regular periodic pattern. These funds are best evaluated on a project-by-project basis focusing on project cycle milestones and achieving individual project schedules. The FY 18 Tourist Development Tax revenue budget is $27.650 million. Collections are on target. Preliminary carry forward (cash beginning balance) is included in the summary section of the report in the actual column for each fund. Overall, financial activity through the third quarter of FY 18 is reasonably consistent with the approved budget for the Tourism Division. FISCAL IMPACT: This item is for review and comment with no financial impact. RECOMMENDATION: Staff requests the TDC review the Third Quarter Financial report. This item is for information only. Submitted by: Jack Wert, Tourism Director ATTACHMENT(S) 1. 3rd Qtr Report (PDF) 8.A Packet Pg. 224 10/22/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 8.A Doc ID: 7055 Item Summary: Tourist Development Tax Funds FY 18 Third Quarter Financial Review Meeting Date: 10/22/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 10/15/2018 3:38 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 10/15/2018 3:38 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 10/15/2018 3:38 PM Tourism Ed Caum Deputy Director Review Completed 10/15/2018 5:00 PM Tourism Jack Wert Director Completed 10/15/2018 9:37 PM County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 10/16/2018 8:02 AM County Manager's Office Sean Callahan Executive Director Completed 10/16/2018 8:03 AM County Attorney's Office Colleen Greene Attorney Review Completed 10/16/2018 8:42 AM Tourist Development Council Jack Wert Meeting Pending 10/22/2018 9:00 AM 8.A Packet Pg. 225 Tourist Development Tax Funds FY 2018 3rd Quarter Budget to Actual Report 9‐27‐18 8.A.1 Packet Pg. 226 Attachment: 3rd Qtr Report (7055 : FY 18 Quarterly Financial Review) Tourist Development Tax Funds FY 2018 3rd Quarter Budget to Actual Report Summary 1 8.A.1 Packet Pg. 227 Attachment: 3rd Qtr Report (7055 : FY 18 Quarterly Financial Review) COLLIER COUNTY TOURIST DEVELOPMENT TAX REVENUE Description Fund FY 18 Adopted Budget FY 18 Current Annual Forecast FY 18 YTD Forecast FY 18 YTD Actual Var to FY 18 YTD Forecast Beach Facilities 183 990,100 990,100 948,967 967,026 18,059 TDC Promotion 184 9,405,900 9,405,900 9,015,136 9,121,938 106,802 Non-County Museums 193 526,900 526,900 505,010 514,624 9,614 TDC Admin 194 - - 0 31,021 31,021 Beach Renourishment 195 10,777,100 10,777,100 10,329,370 10,494,182 164,812 Disaster Recovery 196 - - 0 - - County Museums 198 2,000,000 2,000,000 1,916,911 2,000,000 83,089 TDC Capital 758 3,950,000 3,950,000 3,785,899 3,810,324 24,425 Gross Budget 27,650,000 27,650,000 26,501,293 26,939,114 437,821 Less 5% Rev Res (1,409,100)99.3% 0.2%1.65% Net Budget 26,240,900 -0.5% Collections Month Reported Actual FY 18 Cum YTD % Budget Collected to Date % over FY 17 Collections % over FY 16 Collections % over FY 15 Collections Oct 848,879 848,879 3.07% 4.30% 6.82% 23.96% Nov 1,237,470 2,086,349 7.55% 16.77% 23.29% 28.13% Dec 1,639,301 3,725,650 13.47% 27.14% 24.13% 32.82% Jan 2,628,799 6,354,449 22.98% 32.11% 28.84% 34.83% Feb 3,766,714 10,121,163 36.60% 31.24% 18.29% 25.88% Mar 3,929,420 14,050,583 50.82% 19.20% 18.24% 26.52% Apr 5,697,198 19,747,782 71.42% 37.96% 32.63% 33.13% May 2,756,471 22,504,253 81.39% 25.19% 47.45% 34.48% June 1,684,232 24,188,485 87.48% 31.15% 44.63% 50.99% July 1,407,288 25,595,773 92.57% 31.80% 51.35% 46.68% Aug 1,343,341 26,939,114 97.43% 14.47% 22.53% 37.69% Sept 26,939,114 97.43% n/a n/a n/a Total 26,939,114 26,939,114 YTD 27.21% 28.14% 32.62% Forecast 27,650,000 97.0%27,650,000 High Forecast 21,620,760 Please Note: Collier County's Tourist Development Tax (TDT) collection rate increased from 4% to 5% effective September 1, 2017 FY 18 TDC Revenue Report 31-Aug-2018 9/11/20185:54 PM H:\Revenue Report\Monthly Sales, and TDC Receipts 2 8.A.1 Packet Pg. 228 Attachment: 3rd Qtr Report (7055 : FY 18 Quarterly Financial Review) COLLIER COUNTY TOURIST DEVELOPMENT TAX REVENUE FY 18 TDC Revenue Report 31-Aug-2018 Budget Comparison Month Reported 5 Yr History- Cum 5 Yr History- Monthly Budgeted Collections Actual Collections Budget to Actual Variance Forecast Oct 3.49% 3.49% 965,569 848,879 (116,691) 965,569 Nov 8.11% 4.62% 1,277,188 1,237,470 (39,718) 1,277,188 Dec 13.95% 5.84% 1,614,257 1,639,301 25,045 1,614,257 Jan 22.64% 8.69% 2,402,064 2,628,799 226,735 2,402,064 Feb 36.20% 13.56% 3,750,353 3,766,714 16,361 3,750,353 Mar 51.05% 14.85% 4,105,189 3,929,420 (175,768) 4,105,189 Apr 70.75% 19.71% 5,448,549 5,697,198 248,649 5,448,549 May 80.19% 9.44% 2,610,716 2,756,471 145,755 2,610,716 June 86.04% 5.85% 1,616,541 1,684,232 67,691 1,616,541 July 90.78% 4.74% 1,310,400 1,407,288 96,888 1,310,400 Aug 95.85% 5.06% 1,400,466 1,343,341 (57,125) 1,400,466 Sept 100.00% 4.15% 1,148,707 0 0 1,148,707 Total 100.00% 100.0%27,650,000 26,939,114 437,821 27,650,000 99.30% 71363880014.36% Please Note: Collier County's Tourist Development Tax (TDT) collection rate increased from 4% to 5% effective September 1, 2017 $0.0 $1.0 $2.0 $3.0 $4.0 $5.0 $6.0 MonthRepo…OctNovDecJanFebMarAprMayJuneJulyAugSeptMillionsTourist Development Tax Collection Curve Budgeted Collections Actual Collections Forecast PY Collections 9/11/20185:54 PM H:\Revenue Report\Monthly Sales, and TDC Receipts 3 8.A.1 Packet Pg. 229 Attachment: 3rd Qtr Report (7055 : FY 18 Quarterly Financial Review) Fund / Comm Item Adopted Budget Amended Budget Commitmen tActual % Enc/Act *** 183 TDC BEACH PARK FAC ** R EVENUE Sub Total 7,441,300- 12,890,816- 12,824,791- 99% 314300 3% TOURIST D 990,100- 990,100- 808,183- 82% 361170 OVERNIGHT IN 38,141- N/A 361180 IN VESTMENT I 85,000- 85,000- 74,924- 88% 361320 INTEREST TAX 44- N/A 369620 MISCELLANEOU N/A 486700 TRANS FROM T N/A 489200 CARRY FORWAR 6,420,100- 6,420,100- 11,903,500- 185% 489201 CARRY FORWAR 5,449,516- 0% 489900 NEG 5% EST R 53,900 53,900 0% ** EXPENSE Sub Total 7,441,300 12,890,816 440,925 1,418,215 14% * OPERATING EXPENSE 13,100 1,618,482 284,955 1,237,482 94% * CAPITAL OUTLAY 956,100 4,597,207 155,970 27,885 4% * GRANTS AND DEBT SERVI 100,000 N/A * TRANSFERS 109,482 36,685 34% * TRANSFER CONST 21,000 21,000 16,164 77% * RESERVES 6,451,100 6,544,646 0% *** 184 TDC TOURISM PROMO ** R EVENUE Sub Total 15,519,600- 16,916,777- 17,654,057- 104% 314300 3% TOURIST D 9,405,900- 9,405,900- 7,557,764- 80% 361170 OVERNIGHT IN 27,033- N/A 361180 IN VESTMENT I 60,200- 60,200- 56,732- 94% 361320 INTEREST TAX 412- N/A 366900 CONTRIBUTION 13,731- N/A 369802 REIMB FOR CU 50,960- N/A 481193 TRANS FRM 19 500,000- 500,000- 500,000- 100% 481196 TRANS FRM 19 10,500- 10,500- 2,625- 25% 486700 TRANS FROM T N/A 489200 CARRY FORWAR 6,016,400- 6,016,400- 9,444,800- 157% 489201 CARRY FORWAR 1,397,177- 0% 489900 NEG 5% EST R 473,400 473,400 0% ** EXPENSE Sub Total 15,519,600 16,916,777 4,321,462 9,240,224 80% * OPERATING EXPENSE 9,983,000 11,380,177 4,321,462 5,792,419 89% * TRANSFERS 5,265,400 5,347,600 - 3,296,650 62% * TRANSFER CONST 189,000 189,000 - 151,155 80% * RESERVES 82,200 - - - Tourist Development Tax Funded Funds Budget to Actual Report - Summary by Fund 3rd Quarter FY 18 Rev Exp Budget to Actual 4 8.A.1 Packet Pg. 230 Attachment: 3rd Qtr Report (7055 : FY 18 Quarterly Financial Review) Fund / Comm Item Adopted Budget Amended Budget Commitmen tActual % Enc/Act Tourist Development Tax Funded Funds Budget to Actual Report - Summary by Fund 3rd Quarter FY 18 ** 185 TDC ENGINEERING ** R EVENUE Sub Total (835,000) (835,000) - (649,417) 78% 361170 OVERNIGHT INTE - - - (470) N/A 361180 IN VESTMENT INT (900) (900) - (1,018) 113% 369300 REIMB FOR PY E - - - (28) N/A 481195 TRANS FRM 195 (790,000) (790,000) - (592,500) 75% 489200 CARRY FORWARD (44,200) (44,200) - (55,400) 125% 489900 NEG 5% EST REV 100 100 - - 0% ** EXPENSE Sub Total 835,000 835,000 31,194 616,870 78% * PERSONAL SERVICE 608,400 608,400 22,180 443,266 77% * OPERATING EXPENSE 178,300 178,300 9,014 162,355 96% * TRANSFERS 15,000 15,000 - 11,250 75% * R ESERVES 33,300 33,300 - - 0% *** 193 TDC MUSEUM NON CTY ** R EVENUE Sub Total 2,653,900- 2,653,900- 2,590,178- 98% 314300 3% TOURIST D 526,900- 526,900- 430,092- 82% 361170 OVERNIGHT IN 5,658- N/A 361180 IN VESTMENT I 20,000- 20,000- 11,805- 59% 361320 INTEREST TAX 23- N/A 486700 TRANS FROM T N/A 489200 CARRY FORWAR 2,134,400- 2,134,400- 2,142,600- 100% 489900 NEG 5% EST R 27,400 27,400 0% ** EXPENSE Sub Total 2,653,900 2,653,900 323,940 952,784 48% * OPERATING EXPENSE 700 700 700 100% * GRANTS AND DEBT SERVI 625,000 625,000 323,940 280,133 97% * TRANSFERS 500,000 717,800 663,350 92% * TRANSFER CONST 10,600 10,600 8,602 81% * RESERVES 1,517,600 1,299,800 0% *** 194 TDC ADMIN/OPS ** R EVENUE Sub Total 1,852,800- 1,852,800- 1,335,830- 72% 314300 3% TOURIST D 30,506- N/A 361170 OVERNIGHT IN 947- N/A 361180 IN VESTMENT I 2,000- 2,000- 4,348- 217% 361320 INTEREST TAX N/A 369300 REIMB FOR PY 28- N/A 481184 TRANS FRM 18 1,850,900- 1,850,900- 1,300,000- 70% 486700 TRANS FROM T N/A 489900 NEG 5% EST R 100 100 0% ** EXPENSE Sub Total 1,852,800 1,852,800 120,560 1,235,983 73% * PERSONAL SERVICE 1,289,900 1,289,900 46,083 842,684 69% * OPERATING EXPENSE 498,000 497,000 74,478 377,746 91% * CAPITAL OUTLAY 9,000 9,000 4,043 45% * TRANSFERS 10,900 10,900 10,900 100% * TRANSFER CONST 1,000 610 61% * RESERVES 45,000 45,000 0% Rev Exp Budget to Actual 5 8.A.1 Packet Pg. 231 Attachment: 3rd Qtr Report (7055 : FY 18 Quarterly Financial Review) Fund / Comm Item Adopted Budget Amended Budget Commitmen tActual % Enc/Act Tourist Development Tax Funded Funds Budget to Actual Report - Summary by Fund 3rd Quarter FY 18 *** 195 TDC - BEACH RENOUR ** R EVENUE Sub Total 39,180,600- 46,823,426- 49,653,461- 106% 314300 3% TOURIST D 10,777,100- 10,777,100- 8,765,719- 81% 331220 FEMA FED EM 300,000- 3,345,072- 1115% 334225 PUBLIC SAFET 74,179- N/A 334391 FLORIDA DEP 948,142- N/A 361170 OVERNIGHT IN 130,744- N/A 361180 IN VESTMENT I 287,000- 287,000- 233,524- 81% 361320 INTEREST TAX 479- N/A 369300 REIMB FOR PY 25,760- N/A 369802 REIMB FOR CU 20,000- 20,000- 18,843- 94% 486700 TRANS FROM T N/A 487999 REIMB INTERD 8,000- N/A 489200 CARRY FORWAR 28,650,800- 28,650,800- 36,103,000- 126% 489201 CARRY FORWAR 7,342,826- 0% 489900 NEG 5% EST R 554,300 554,300 0% ** EXPENSE Sub Total 39,180,600 46,823,426 2,340,215 6,077,294 18% * PERSONAL SERVICE 6,064 20,307 335% * OPERATING EXPENSE 866,900 6,184,444 2,340,215 5,041,575 119% * CAPITAL OUTLAY 8,320,000 6,915,010 81,097 1% * TRANSFERS 956,500 956,500 759,000 79% * TRANSFER CONST 215,600 215,600 175,314 81% * RESERVES 28,821,600 32,545,808 0% *** 196 TDC PROM RES/PRJS ** R EVENUE Sub Total 1,510,800- 1,510,800- 689,922- 45.7% 361170 OVERNIGHT IN 1,927- N/A 361180 IN VESTMENT I 10,500- 10,500- 4,295- 41% 481184 TRANS FRM 18 834,500- 834,500- 0% 489200 CARRY FORWAR 666,400- 666,400- 683,700- 103% 489900 NEG 5% EST R 600 600 0% ** EXPENSE Sub Total 1,510,800 1,510,800 93,331 159,594 17% * OPERATING EXPENSE 300 250,300 93,331 156,969 100% * TRANSFERS 10,500 10,500 2,625 25% * RESERVES 1,500,000 1,250,000 0% Rev Exp Budget to Actual 6 8.A.1 Packet Pg. 232 Attachment: 3rd Qtr Report (7055 : FY 18 Quarterly Financial Review) Fund / Comm Item Adopted Budget Amended Budget Commitmen tActual % Enc/Act Tourist Development Tax Funded Funds Budget to Actual Report - Summary by Fund 3rd Quarter FY 18 *** 198 MUSEUM ** R EVENUE Sub Total 2,512,100- 2,524,296- 2,375,573- 94% 314300 3% TOURIST D 2,000,000- 2,000,000- 1,734,587- 87% 341440 XEROX COPIES 94- N/A 347310 GROUP TOUR T 1,500- 1,500- 1,413- 94% 347311 GROUP TOUR N 3,500- 3,500- 260- 7% 347320 COPYING SERV 472- N/A 347321 COPYING SERV 1,000- 1,000- 0% 347903 MERCHANDISE 5,500- 5,500- 0% 347911 FACILITY REN 5,000- 5,000- 1,422- 28% 347930 EQUIPMENT RE 2,500- 2,500- 0% 347940 FACILITY REN 1,500- 1,500- 250- 17% 361170 OVERNIGHT IN 1,356- N/A 361180 IN VESTMENT I 3,500- 3,500- 3,338- 95% 361320 INTEREST TAX 94- N/A 366900 CONTRIBUTION 10,000- 10,000- 3,387- 34% 369300 REIMB FOR PY 486- N/A 369802 REIMB FOR CU 1,315- N/A 481001 TRANS FRM 00 200,000- 200,000- 0% 486700 TRANS FROM T N/A 489200 CARRY FORWAR 379,800- 379,800- 627,100- 165% 489201 CARRY FORWAR 12,196- 0% 489900 NEG 5% EST R 101,700 101,700 0% ** EXPENSE Sub Total 2,512,100 2,524,296 179,777 1,682,503 74% * PERSONAL SERVICE 1,241,100 1,241,100 53,243 850,929 73% * OPERATING EXPENSE 757,000 764,016 111,882 611,195 95% * CAPITAL OUTLAY 42,600 47,781 14,652 31,912 97% * TRANSFERS 202,000 202,000 153,775 76% * TRANSFER CONST 42,500 42,500 34,692 82% * RESERVES 226,900 226,900 0% *** 758 TDC CAPITAL PROJEC ** R EVENUE Sub Total 6,332,400- 9,007,404- 7,319,534- 81% 314300 3% TOURIST D 3,950,000- 3,950,000- 3,177,402- 80% 361170 OVERNIGHT IN 14,759- N/A 361180 IN VESTMENT I 13,998- N/A 361320 INTEREST TAX 176- N/A 481001 TRANS FRM 00 421,800- 0% 481184 TRANS FRM 18 2,580,000- 2,662,200- 1,996,650- 75% 481193 TRANS FRM 19 217,800- 163,350- 75% 489201 CARRY FORWAR 1,953,204- 1,953,200- 100% 489900 NEG 5% EST R 197,600 197,600 0% ** EXPENSE Sub Total 6,332,400 9,007,404 7,332,656 491,454 87% * OPERATING EXPENSE 74,963 69,582 24,021 125% * CAPITAL OUTLAY 6,253,400 8,853,441 7,263,074 403,886 87% * TRANSFER CONST 79,000 79,000 63,548 80% Rev Exp Budget to Actual 7 8.A.1 Packet Pg. 233 Attachment: 3rd Qtr Report (7055 : FY 18 Quarterly Financial Review) Fund / Comm Item Adopted Budget Amended Budget Commitmen tActual % Enc/Act Tourist Development Tax Funded Funds Budget to Actual Report - Summary by Fund 3rd Quarter FY 18 Grand Total Expense 77,838,500 95,015,220 15,184,061 21,874,923 39.0% Grand Total Revenue 77,838,500- 95,015,220- 95,092,763- 100.1% Revenue Net of Carryforward 33,526,400- 34,548,200- 32,179,463- 93.1% Carry Forward 44,312,100- 60,467,020- 62,913,300- 104.0% Rev Exp Budget to Actual 8 8.A.1 Packet Pg. 234 Attachment: 3rd Qtr Report (7055 : FY 18 Quarterly Financial Review) Tourist Development Tax Funds FY 2018 3rd Quarter Budget to Actual Report Fund (183) Beach Park Facilities Fund (195) Beach Renourishment and Inlet Management Fund (758) TDC Capital Fund 9 8.A.1 Packet Pg. 235 Attachment: 3rd Qtr Report (7055 : FY 18 Quarterly Financial Review) TDC Beach Park Facilities Fund 183 - FY18 3rd Qtr Fund Prog / Com Item Adopted Budget Amended Budget Commitment Actual % of Budget Utilized to Date ** 31183 Operating Fund 18 13,100.00 18,518.80 5,386.80 13,100.00 100% ** 33496 FDOT STSD BEACH C 188,800.00 2,500.00 30,161.15 17% ** 80141 Rem Vand Beach Ac 225,000.00 0% ** 80143 Delnor Park Entra 728,046.39 231.89 0% ** 80194 BF Park Drainage 271,721.40 80,015.99 5,991.75 32% ** 80242 Barefoot Beach AD 292,000.00 361,712.16 52,574.80 7,205.00 17% ** 80243 Wildlife Proof Ca n/a ** 80246 Tigertail Bch Tow 48,471.86 0% ** 80330 BarefootBch Bwalk 190,000.30 38,735.00 20% ** 80331 Beach Wheel Chair n/a ** 80332 Clam Pass Restroo 285,006.00 23,364.50 6,045.50 10% ** 80333 ClamPass Brdwlk R 74,552.80 19,836.00 5,975.08 35% ** 80334 ClamPass Trim Man 38,805.00 0% ** 80335 N Gulf Shore Acce 29,806.01 23,099.86 6,706.15 100% ** 80336 S Marco Parking L 1,129.86 0% ** 80337 S Marco Boardwalk 14,341.95 0% ** 80338 Tigertail Entr Im 50,000.00 23,459.71 47% ** 80339 Vand Park Restrip n/a ** 80340 BEACH SECURITY CA 243,600.00 343,600.00 0% ** 80343 Loudermilk Pavili 100,000.00 100,000.00 100% ** 80344 Bareft Boardwlk R 28,264.00 26,392.00 1,304.00 98% ** 80345 Clam Pass Electri 766,583.19 39,622.50 627,743.89 87% ** 80347 N Gulf Shore Acce 38,500.00 112,251.18 401.31 48,362.11 43% ** 80348 Tigertail Park Im 690,000.00 0% ** 80349 Vand Repair Shwr/ 275,000.00 2,018.00 5,019.00 3% ** 80369 8th Ave Beach Imp 200,000.00 200,000.00 0% ** 80372 T-2 Beach Parkg S 137,000.00 137,000.00 29,931.20 22% ** 80373 Bluebill Beach Ac 45,000.00 45,000.00 0% ** 88038 Tigertail Beach B 185,378.70 0% ** 88040 ClamPass Piling I n/a ** 88041 Clam Pass Concess 84,148.55 16,395.00 19% ** 88042 CP Derelict Mater 15,036.00 11,193.00 74% ** 88043 CP Parking Renova 548,282.97 80,420.27 464,318.82 99% ** 88044 CP Bdwalk Ren 16 151,157.28 8,781.15 6% ** 90046 Vanderbilt Restro 3,697.03 0% ** 90093 Tigertail Restroo 4,377.57 0% ** 99183 Fund 183 Res/Xfer 6,472,100.00 6,675,127.40 52,848.86 1% * TRANSFERS 109,481.87 36,685.20 34% * TRANSFER CONST 21,000.00 21,000.00 16,163.66 77% * RESERVES 6,451,100.00 6,544,645.53 0% *** Grand Total-Fd Pg/CI 7,441,300.00 12,890,816.40 440,925.12 1,418,215.17 14% Capital 10 8.A.1 Packet Pg. 236 Attachment: 3rd Qtr Report (7055 : FY 18 Quarterly Financial Review) TDC Beach Renourishment Fund 195 - FY18 3rd Qtr Fund Prog / Com Item Adopted Budget Amended Budget Commitment Actual % of Budget Utilized to Date ** 50154 Hurricane Irma 1,669,910.56 72,670.96 898,824.43 58% ** 80165 Co Beach Analysis 13,983.00 8,914.75 64% ** 80171 Beach Tilling 30,000.00 59,565.00 0% ** 80268 AOlesky Pier Repa 456,437.00 423,023.25 93% ** 80288 Wiggns Pass Dredg 745,600.00 1,681,346.16 637,988.47 1,034,385.89 99% ** 80301 Beach Renourish-G 2,500,000.00 1,503,900.00 3,900.00-0% ** 80321 AOlesky SeaWall R 13,931.00 13,931.00 100% ** 80366 Coastal Resilienc 24,975.00 24,927.50 100% ** 80378 Tractor Shelter 25,000.00 0% ** 88032 Clam Pass Dredge 457,920.27 50,284.50 316,927.65 80% ** 90020 TDC - Administrat 41,300.00 85,264.94 41,300.00 48% ** 90029 Doctors Pass S Je n/a ** 90033 Near Shore Hard B 165,000.00 185,000.00 168,405.71 5,720.05 94% ** 90044 Vegetation Repair 75,000.00 225,000.00 0% ** 90061 TS Debbie Marco I 13,063.59 0% ** 90062 Marco Ctr Bch Reg 1,036,604.42 48,473.32 5% ** 90064 Collier Creek Fea n/a ** 90065 FDEP LGFR ANALYSI 25,000.00 32,394.00 23,944.00 74% ** 90068 NAPLES BEACH MAIN 4,500,000.00 n/a ** 90069 CLAM PASS BCH MAI 1,250,962.22 811.25 0% ** 90072 COLLIER CREEK JET 745,491.25 147,793.41 146,657.14 39% ** 90073 Erosion Ctrl Dr P 2,150,677.01 295,459.22 1,848,931.09 100% ** 90297 Shorebird Monitor 25,000.00 48,115.42 805.93 2% ** 90527 County/Naples Bea 180,000.00 355,074.50 180,000.00 175,000.00 100% ** 90533 Beach Cleaning 160,000.00 173,779.33 1,575.00 140,128.57 82% ** 90536 County/Naples Bea 165,000.00 175,126.00 62,715.00 46,135.00 62% ** 90549 Doctors Pass Dred 575,000.00 721,997.16 636,974.11 34,386.75 93% ** 99195 Fund 195 Res/Xfer 29,993,700.00 33,717,907.83 934,314.38 3% * TRANSFERS 956,500.00 956,500.00 759,000.00 79% * TRANSFER CONST 215,600.00 215,600.00 175,314.38 81% * RESERVES 28,821,600.00 32,545,807.83 0% *** Grand Total-Fd Pg/CI 39,180,600.00 46,823,425.66 2,340,214.70 6,077,293.63 18% Capital 11 8.A.1 Packet Pg. 237 Attachment: 3rd Qtr Report (7055 : FY 18 Quarterly Financial Review) TDC Capital Fund 758 - FY18 2nd Qtr Fund Prog / Com Item Adopted Budget Amended Budget Commitment Actual % of Budget Utilized to Date ** 50156 Amateur Sports Co 3,673,400.00 3,673,400.00 3,595,527.00 17,193.98 98% ** 50518 ND Bag Car Visito 600,000.00 600,000.00 0% ** 80359 Artificial Turf C 1,980,000.00 4,355,004.04 3,718,031.25 129,810.20 88% ** 80374 ComPk Pickleball 300,000.00 19,097.86 280,902.14 100% ** 99758 Fund 758 Res/Xfer 79,000.00 79,000.00 63,548.05 80% * TRANSFER CONST 79,000.00 79,000.00 63,548.05 80% *** Grand Total-Fd Pg/CI 6,332,400.00 9,007,404.04 7,332,656.11 491,454.37 87% Capital 12 8.A.1 Packet Pg. 238 Attachment: 3rd Qtr Report (7055 : FY 18 Quarterly Financial Review) Tourist Development Tax Funds FY 2018 3rd Quarter Budget to Actual Report Commitment Item Detail 13 8.A.1 Packet Pg. 239 Attachment: 3rd Qtr Report (7055 : FY 18 Quarterly Financial Review) TDT Funds-Revenue Detail Fund / Comm Item Adopted Budget Amended Budget Commitmen tActual % Enc/Act *** Grand Total-Fund/ CI (77,838,500) (95,015,220) - (32,179,463) 33.9 ** 183 TDC BEACH PARK FAC (7,441,300) (12,890,816) - (921,291) 7.1 * REVENUE - OPERATING Sub (1,075,100) (1,075,100) - (921,291) 85.7 314300 3% TOURIST DEV (990,100) (990,100) - (808,183) 81.6 361170 OVERNIGHT INTE - - - (38,141) 361180 INVESTMENT INT (85,000) (85,000) - (74,924) 88.1 361320 INTEREST TAX C - - - (44) 369620 MISCELLANEOUS - - - - * CONTRIBUTION AND TRANS (6,366,200) (11,815,716) - - 486700 TRANS FROM TAX - - - - 489200 CARRY FORWARD (6,420,100) (6,420,100) - - 489201 CARRY FORWARD - (5,449,516) - - 489900 NEG 5% EST REV 53,900 53,900 - - ** 184 TDC TOURISM PROMO (15,519,600) (16,916,777) - (8,209,257) 48.5 * REVENUE - OPERATING Sub (9,466,100) (9,466,100) - (7,706,632) 81.4 314300 3% TOURIST DEV (9,405,900) (9,405,900) - (7,557,764) 80.4 361170 OVERNIGHT INTE - - - (27,033) 361180 INVESTMENT INT (60,200) (60,200) - (56,732) 94.2 361320 INTEREST TAX C - - - (412) 366900 CONTRIBUTIONS - - - (13,731) 369802 REIMB FOR CURR - - - (50,960) * CONTRIBUTION AND TRANS (6,053,500) (7,450,677) - (502,625) 6.7 481193 TRANS FRM 193 (500,000) (500,000) - (500,000) 100.0 481196 TRANS FRM 196 (10,500) (10,500) - (2,625) 25.0 486700 TRANS FROM TAX - - - - 489200 CARRY FORWARD (6,016,400) (6,016,400) - - 489201 CARRY FORWARD - (1,397,177) - - 489900 NEG 5% EST REV 473,400 473,400 - - ** 185 TDC ENGINEERING (835,000) (835,000) - (594,017) 71.1 * REVENUE - OPERATING Sub (900) (900) - (1,517) 168.5 361170 OVERNIGHT INTE - - - (470) 361180 INVESTMENT INT (900) (900) - (1,018) 113.2 369300 REIMB FOR PY E - - - (28) * CONTRIBUTION AND TRANS (834,100) (834,100) - (592,500) 71.0 481195 TRANS FRM 195 (790,000) (790,000) - (592,500) 75.0 489200 CARRY FORWARD (44,200) (44,200) - - 489900 NEG 5% EST REV 100 100 - - ** 193 TDC MUSEUM NON CTY (2,653,900) (2,653,900) - (447,578) 16.9 * REVENUE - OPERATING Sub (546,900) (546,900) - (447,578) 81.8 314300 3% TOURIST DEV (526,900) (526,900) - (430,092) 81.6 361170 OVERNIGHT INTE - - - (5,658) 361180 INVESTMENT INT (20,000) (20,000) - (11,805) 59.0 361320 INTEREST TAX C - - - (23) * CONTRIBUTION AND TRANS (2,107,000) (2,107,000) - - 486700 TRANS FROM TAX - - - - 489200 CARRY FORWARD (2,134,400) (2,134,400) - - 489900 NEG 5% EST REV 27,400 27,400 - - ** 194 TDC ADMIN/OPS (1,852,800) (1,852,800) - (1,335,830) 72.1 * REVENUE - OPERATING Sub (2,000) (2,000) - (35,830) 1,791.5 Rev Detail 14 8.A.1 Packet Pg. 240 Attachment: 3rd Qtr Report (7055 : FY 18 Quarterly Financial Review) TDT Funds-Revenue Detail Fund / Comm Item Adopted Budget Amended Budget Commitmen tActual % Enc/Act 314300 3% TOURIST DEV - - - (30,506) 361170 OVERNIGHT INTE - - - (947) 361180 INVESTMENT INT (2,000) (2,000) - (4,348) 217.4 361320 INTEREST TAX C - - - - 369300 REIMB FOR PY E - - - (28) * CONTRIBUTION AND TRANS (1,850,800) (1,850,800) - (1,300,000) 70.2 481184 TRANS FRM 184 (1,850,900) (1,850,900) - (1,300,000) 70.2 486700 TRANS FROM TAX - - - - 489900 NEG 5% EST REV 100 100 - - ** 195 TDC - BEACH RENOUR (39,180,600) (46,823,426) - (13,550,461) 28.9 * REVENUE - OPERATING Sub (11,084,100) (11,384,100) - (13,542,461) 119.0 314300 3% TOURIST DEV (10,777,100) (10,777,100) - (8,765,719) 81.3 331220 FEMA FED EM MG - (300,000) - (3,345,072) 1,115.0 334225 PUBLIC SAFETY-- - - (74,179) 334391 FLORIDA DEP - - - (948,142) 361170 OVERNIGHT INTE - - - (130,744) 361180 INVESTMENT INT (287,000) (287,000) - (233,524) 81.4 361320 INTEREST TAX C - - - (479) 369300 REIMB FOR PY E - - - (25,760) 369802 REIMB FOR CURR (20,000) (20,000) - (18,843) 94.2 * CONTRIBUTION AND TRANS (28,096,500) (35,439,326) - (8,000) 0.0 486700 TRANS FROM TAX - - - - 487999 REIMB INTERDEP - - - (8,000) 489200 CARRY FORWARD (28,650,800) (28,650,800) - - 489201 CARRY FORWARD - (7,342,826) - - 489900 NEG 5% EST REV 554,300 554,300 - - ** 196 TDC PROM RES/PRJS (1,510,800) (1,510,800) - (6,222) 0.4 * REVEN U E - OPERATING Sub (10,500) (10,500) - (6,222) 59.3 361170 OVERNIGHT INTE - - - (1,927) 361180 INVESTMENT INT (10,500) (10,500) - (4,295) 40.9 * CONTRIBUTION AND TRANS (1,500,300) (1,500,300) - - 481184 TRANS FRM 184 (834,500) (834,500) - - 489200 CARRY FORWARD (666,400) (666,400) - - 489900 NEG 5% EST REV 600 600 - - ** 198 MUSEUM (2,512,100) (2,524,296) - (1,748,473) 69.3 * REVENUE - OPERATING Sub (2,034,000) (2,034,000) - (1,748,473) 86.0 314300 3% TOURIST DEV (2,000,000) (2,000,000) - (1,734,587) 86.7 341440 XEROX COPIES - - - (94) 347310 GROUP TOUR TAX (1,500) (1,500) - (1,413) 94.2 347311 GROUP TOUR NON (3,500) (3,500) - (260) 7.4 347320 COPYING SERVS - - - (472) 347321 COPYING SERV N (1,000) (1,000) - - 347903 MERCHANDISE SL (5,500) (5,500) - - 347911 FACILITY RENTA (5,000) (5,000) - (1,422) 28.4 347930 EQUIPMENT RENT (2,500) (2,500) - - 347940 FACILITY RENTA (1,500) (1,500) - (250) 16.7 361170 OVERNIGHT INTE - - - (1,356) 361180 INVESTMENT INT (3,500) (3,500) - (3,338) 95.4 361320 INTEREST TAX C - - - (94) Rev Detail 15 8.A.1 Packet Pg. 241 Attachment: 3rd Qtr Report (7055 : FY 18 Quarterly Financial Review) TDT Funds-Revenue Detail Fund / Comm Item Adopted Budget Amended Budget Commitmen tActual % Enc/Act 366900 CONTRIBUTIONS (10,000) (10,000) - (3,387) 33.9 369300 REIMB FOR PY E - - - (486) 369802 REIMB FOR CURR - - - (1,315) * CONTRIBUTION AND TRANS (478,100) (490,296) - - 481001 TRANS FRM 001 (200,000) (200,000) - - 486700 TRANS FROM TAX - - - - 489200 CARRY FORWARD (379,800) (379,800) - - 489201 CARRY FORWARD - (12,196) - - 489900 NEG 5% EST REV 101,700 101,700 - - ** 758 TDC CAPITAL PROJECT (6,332,400) (9,007,404) - (5,366,334) 59.6 * REVENUE - OPERATING Sub (3,950,000) (3,950,000) - (3,206,334) 81.2 314300 3% TOURIST DEV (3,950,000) (3,950,000) - (3,177,402) 80.4 361170 OVERNIGHT INTE - - - (14,759) 361180 INVESTMENT INT - - - (13,998) 361320 INTEREST TAX C - - - (176) * CONTRIBUTION AND TRANS (2,382,400) (5,057,404) - (2,160,000) 42.7 481001 TRANS FRM 001 - (421,800) - - 481184 TRANS FRM 184 (2,580,000) (2,662,200) - (1,996,650) 75.0 481193 TRANS FRM 193 - (217,800) - (163,350) 75.0 489201 CARRY FORWARD - (1,953,204) - - 489900 NEG 5% EST REV 197,600 197,600 - - Rev Detail 16 8.A.1 Packet Pg. 242 Attachment: 3rd Qtr Report (7055 : FY 18 Quarterly Financial Review) TDT Funds-Expense Detail Fund Ctr / Comm Item Adopted Budget Amended Budget Commitment Actual % Enc/Act *** Grand Total-Fund/ CI 77,838,500 95,015,220 15,184,061 21,874,923 39.0 ** 183 TDC BEACH PARK FAC 7,441,300 12,890,816 440,925 1,418,215 14.4 * OPERATING EXPENSE 13,100 1,618,482 284,955 1,237,482 94.1 631400 ENG FEES 95,367 24,950 50,835 79.5 631401 ENG FEES DESIG 5,000 69,436 430 1,397.2 631410 SURVEYING FEES 5 5 100.0 631500 ARCHITECTURAL 45,108 29,361 10,596 88.6 631550 CONSTRUCTION M 631990 OTHER PROFESSI 136 5,456 4,000.0 634970 INDIRECT COST 13,100 13,100 13,100 100.0 634980 INTERDEPT PAYM 4,764 634999 OTHER CONTRACT 1,239,144 60,318 1,122,693 95.5 639990 OTHER CONTRACT 641400 TELEPHONE DIRE 11 1,359 641950 POST FREIGHT U 641952 FREIGHT 500 643100 ELECTRICITY 644610 LEASE VEHICLES 63,800 646317 FENCING MAINTE 50,972 646319 TREE TRIMMING 38,805 646320 LANDSCAPE MATE 17,021 15 3,037 17.9 646381 ROAD BIKEPATH 77,578 646388 RESURFACING 646983 PAVEMENT MARK 647110 PRINTING AND O 2,500 11,352 648170 MARKETING AND 4,905 649010 LICENSES AND P 9,547 1,813 649100 LEGAL ADVERTIS 649990 OTHER MISCELLA 12,223 652910 MINOR OPERATIN 1,328 652920 COMPUTER SOFTW 2,700 652990 OTHER OPERATIN 1,250 375 652992 ELECTRICAL CON 23 653710 TRAFFIC SIGNS 50,000 653900 OTHER ROAD MAT * CAPITAL OUTLAY 956,100 4,597,207 155,970 27,885 4.0 762200 BUILDING IMPRO 285,857 763100 IMPROVEMENTS G 948,500 4,203,750 145,379 27,885 4.1 764220 RADIOS AND EQU 7,600 107,600 764990 OTHER MACHINER 10,591 * GRANTS AND DEBT SERVICE 100,000 881300 REMITT TO MUNI 100,000 * TRANSFERS 109,482 36,685 33.5 914250 TRANS TO 425 C 109,482 36,685 33.5 * TRANSFER CONST 21,000 21,000 16,164 77.0 930700 TC BUDGET TRAN 21,000 21,000 16,164 77.0 * RESERVES 6,451,100 6,544,646 993000 RESV FOR CAPIT 6,451,100 6,544,646 ** 184 TDC TOURISM PROMO 15,519,600 16,916,777 4,321,462 9,240,224 80.2 Exp Detail 17 8.A.1 Packet Pg. 243 Attachment: 3rd Qtr Report (7055 : FY 18 Quarterly Financial Review) TDT Funds-Expense Detail Fund Ctr / Comm Item Adopted Budget Amended Budget Commitment Actual % Enc/Act * OPERATING EXPENSE 9,983,000 11,380,177 4,321,462 5,792,419 88.9 634210 IT OFFICE AUTO 500 500 125 375 100.0 634211 IT BILLING HOU 300 300 634970 INDIRECT COST 114,600 114,600 114,600 100.0 634980 INTERDEPT PAYM 50,000 50,000 33,626 67.3 634995 SECURITY SERVI 2,295 634999 OTHER CONTRACT 2,396,700 2,637,726 1,003,033 1,230,832 84.7 639990 OTHER CONTRACT 640200 MILEAGE REIMBU 26 640300 TRAVEL PROF DE 255,000 255,000 7,957 108,704 45.7 641700 CELLULAR TELEP 1,048 645100 INSURANCE GENE 33,200 33,200 8,300 24,900 100.0 647110 PRINTING AND O 9,700 9,700 730 7.5 648170 MARKETING AND 6,732,700 7,888,852 3,296,479 4,050,659 93.1 648174 REGISTRATION F 390,300 390,300 5,414 223,960 58.8 649000 SALES TAX EXPE 13 651110 OFFICE SUPPLIE 154 190 652990 OTHER OPERATIN 198 654110 BOOKS PUB SUBS 264 654210 DUES AND MEMBE * TRANSFERS 5,265,400 5,347,600 3,296,650 61.6 911940 TRANS TO 194 T 1,850,900 1,850,900 1,300,000 70.2 911960 TRANS TO 196 E 834,500 834,500 917580 TRANS TO 758 T 2,580,000 2,662,200 1,996,650 75.0 * TRANSFER CONST 189,000 189,000 151,155 80.0 930700 TC BUDGET TRAN 189,000 189,000 151,155 80.0 * RESERVES 82,200 991000 RESV FOR CONTI 82,200 ** 185 TDC ENGINEERING 835,000 835,000 31,194 616,870 77.6 * PERSONAL SERVICE 608,400 608,400 22,180 443,266 76.5 512100 REGULAR SALARI 396,518 396,518 275,288 69.4 512600 ER 457 2,000 2,000 1,000 50.0 513100 OTHER SALARIES 37,955 37,955 16,489 43.4 514100 OVERTIME 11,657 515000 VACATION SELL-3,141 3,141 518100 TERMINATION PA 20,170 519100 RESERVE FOR SA 11,498 11,498 521100 SOCIAL SECURIT 31,607 31,607 24,606 77.9 522100 RETIREMENT REG 36,960 36,960 27,515 74.4 523150 HEALTH INSURAN 78,600 78,600 19,650 58,950 100.0 523152 DENTAL INSURAN 2,940 2,940 735 2,205 100.0 523153 SHORT TERM DIS 540 540 135 405 100.0 523154 LONG TERM DISA 1,140 1,140 285 855 100.0 523160 LIFE INSURANCE 1,151 1,151 288 863 100.0 524100 WORKERS COMPEN 4,350 4,350 1,088 3,263 100.0 * OPERATING EXPENSE 178,300 178,300 9,014 162,355 96.1 634207 IT CAP ALLOCAT 1,800 1,800 450 1,350 100.0 634210 IT OFFICE AUTO 15,500 15,500 3,875 11,625 100.0 634212 IT MS OFFICE A 700 700 700 100.0 Exp Detail 18 8.A.1 Packet Pg. 244 Attachment: 3rd Qtr Report (7055 : FY 18 Quarterly Financial Review) TDT Funds-Expense Detail Fund Ctr / Comm Item Adopted Budget Amended Budget Commitment Actual % Enc/Act 634970 INDIRECT COST 57,900 57,900 57,900 100.0 634980 INTERDEPT PAYM 71,000 71,000 71,000 100.0 634999 OTHER CONTRACT 2,000 2,000 1,055 945 100.0 639964 STORAGE CONTRA 200 200 173 86.4 640300 TRAVEL PROF DE 4,000 4,000 1,705 42.6 641230 TELEPHONE ACCE 1,800 1,800 772 42.9 641700 CELLULAR TELEP 3,900 3,900 1,884 2,016 100.0 641900 TELEPHONE SYST 400 400 126 31.6 641950 POST FREIGHT U 300 300 439 94 177.5 644620 LEASE EQUIPMEN 2,400 2,400 520 1,669 91.2 647110 PRINTING AND O 300 300 649000 SALES TAX EXPE 649010 LICENSES AND P 200 200 263 131.3 651110 OFFICE SUPPLIE 3,500 3,500 220 1,780 57.1 651210 COPYING CHARGE 300 300 493 207 233.3 652110 CLOTHING AND U 600 600 366 61.1 652140 PERSONAL SAFET 600 600 562 93.7 652990 OTHER OPERATIN 200 200 76 1,236 656.0 653710 TRAFFIC SIGNS 654110 BOOKS PUB SUBS 200 200 117 58.7 654210 DUES AND MEMBE 7,500 7,500 7,000 93.3 654360 OTHER TRAINING 3,000 3,000 750 25.0 * TRANSFERS 15,000 15,000 11,250 75.0 911130 TRANS TO 113 C 15,000 15,000 11,250 75.0 * RESERVES 33,300 33,300 991000 RESV FOR CONTI 33,300 33,300 ** 193 TDC MUSEUM NON CTY 2,653,900 2,653,900 323,940 952,784 48.1 * OPERATING EXPENSE 700 700 700 100.0 634970 INDIRECT COST 700 700 700 100.0 * GRANTS AND DEBT SERVICE 625,000 625,000 323,940 280,133 96.7 882100 REMITT PRIVATE 625,000 625,000 323,940 280,133 96.7 * TRANSFERS 500,000 717,800 663,350 92.4 911840 TRANS TO 184 T 500,000 500,000 500,000 100.0 917580 TRANS TO 758 T 217,800 163,350 75.0 * TRANSFER CONST 10,600 10,600 8,602 81.1 930700 TC BUDGET TRAN 10,600 10,600 8,602 81.1 * RESERVES 1,517,600 1,299,800 991300 RESTRICTED FOR 1,517,600 1,299,800 ** 194 TDC ADMIN/OPS 1,852,800 1,852,800 120,560 1,235,983 73.2 * PERSONAL SERVICE 1,289,900 1,289,900 46,083 842,684 68.9 512100 REGULAR SALARI 819,418 819,418 568,321 69.4 512500 AUTO USE BENEF 850 512600 ER 457 5,000 5,000 2,975 59.5 513100 OTHER SALARIES 86,600 86,600 21,503 24.8 514100 OVERTIME 515000 VACATION SELL- 3,114 3,114 518100 TERMINATION PA 3,664 519100 RESERVE FOR SA 23,729 23,729 521100 SOCIAL SECURIT 68,484 68,484 43,509 63.5 Exp Detail 19 8.A.1 Packet Pg. 245 Attachment: 3rd Qtr Report (7055 : FY 18 Quarterly Financial Review) TDT Funds-Expense Detail Fund Ctr / Comm Item Adopted Budget Amended Budget Commitment Actual % Enc/Act 522100 RETIREMENT REG 99,225 99,225 63,615 64.1 523150 HEALTH INSURAN 170,300 170,300 42,575 127,725 100.0 523152 DENTAL INSURAN 6,370 6,370 1,593 4,778 100.0 523153 SHORT TERM DIS 1,170 1,170 293 878 100.0 523154 LONG TERM DISA 2,470 2,470 618 1,853 100.0 523160 LIFE INSURANCE 2,370 2,370 593 1,778 100.0 524100 WORKERS COMPEN 1,650 1,650 413 1,238 100.0 * OPERATING EXPENSE 498,000 497,000 74,478 377,746 91.0 631820 CLERK OF BOARD 4,000 4,000 3,050 76.2 634207 IT CAP ALLOCAT 5,400 5,400 1,350 4,050 100.0 634210 IT OFFICE AUTO 40,400 40,400 10,100 30,300 100.0 634212 IT MS OFFICE A 1,300 1,300 1,300 100.0 634970 INDIRECT COST 63,400 63,400 63,400 100.0 634999 OTHER CONTRACT 132,000 132,000 43,184 106,095 113.1 639964 STORAGE CONTRA 900 900 354 39.3 640200 MILEAGE REIMBU 10,000 10,000 1,984 19.8 640300 TRAVEL PROF DE 25,000 25,000 3,885 15.5 640320 INTERVIEW EXPE 640410 MOTOR POOL REN 100 100 675 674.8 641200 TELEPHONE TOLL 29 641230 TELEPHONE ACCE 3,000 3,000 1,520 50.7 641700 CELLULAR TELEP 16,000 16,000 13,651 85.3 641900 TELEPHONE SYST 2,700 2,700 1,066 39.5 641950 POST FREIGHT U 16,000 16,000 2,397 5,209 47.5 642100 BANK FEES 45 643100 ELECTRICITY 8,000 8,000 2,455 30.7 644100 RENT BUILDINGS 64,600 64,600 11,195 48,644 92.6 645100 INSURANCE GENE 5,900 5,900 1,475 4,425 100.0 645260 AUTO INSURANCE 500 500 125 375 100.0 645920 INSURANCE CLAI 390 646180 BUILDING RM IS 210 646440 FLEET MAINT PA 49 646445 FLEET NON MAIN 600 600 24 4.1 648170 MARKETING AND 16,000 16,000 10,733 67.1 648174 REGISTRATION F 4,242 649000 SALES TAX EXPE 649100 LEGAL ADVERTIS 500 500 651110 OFFICE SUPPLIE 10,400 10,400 2,374 9,860 117.6 651210 COPYING CHARGE 4,000 4,000 2,278 1,038 82.9 651950 MINOR DATA PRO 3,000 3,000 505 16.8 652490 FUEL AND LUB I 1,000 1,000 249 24.9 652920 COMPUTER SOFTW 6,000 5,000 970 19.4 652990 OTHER OPERATIN 654110 BOOKS PUB SUBS 3,700 3,700 55 1.5 654210 DUES AND MEMBE 48,600 48,600 56,575 116.4 654360 OTH ER TRAINING 5,000 5,000 334 6.7 * CAPITAL OUTLAY 9,000 9,000 4,043 44.9 764900 DATA PROCESSIN 9,000 9,000 4,043 44.9 * TRANSFERS 10,900 10,900 10,900 100.0 Exp Detail 20 8.A.1 Packet Pg. 246 Attachment: 3rd Qtr Report (7055 : FY 18 Quarterly Financial Review) TDT Funds-Expense Detail Fund Ctr / Comm Item Adopted Budget Amended Budget Commitment Actual % Enc/Act 915060 TRANS TO 506 I 10,900 10,900 10,900 100.0 * TRANSFER CONST 1,000 610 61.0 930700 TC BUDGET TRAN 1,000 610 61.0 * RESERVES 45,000 45,000 991000 RESV FOR CONTI 63,100 63,100 992100 RESV ATTRITION 18,100- 18,100- ** 195 TDC - BEACH RENOUR 39,180,600 46,823,426 2,340,215 6,077,294 18.0 * PERSONAL SERVICE 6,064 20,307 334.9 512100 REGULAR SALARI 8,554 512600 ER 457 513100 OTHER SALARIES 6,064 4,186 69.0 514100 OVERTIME 4,840 521100 SOCIAL SECURIT 1,335 522100 RETIREMENT REG 1,392 * OPERATING EXPENSE 866,900 6,184,444 2,340,215 5,041,575 119.4 631400 ENG FEES 240,000 1,866,879 550,292 543,553 58.6 631990 OTHER PROFESSI 4,024 634970 INDIRECT COST 41,300 41,300 41,300 100.0 634980 INTERDEPT PAYM 634990 LANDSCAPE INCI 41,210 634992 CONTRACT TDC R 25,000 634999 OTHER CONTRACT 465,000 3,730,058 1,717,549 4,120,154 156.5 639990 OTHER CONTRACT 25,000 640410 MOTOR POOL REN 640600 PRIV VEH RENT/ 641950 POST FREIGHT U 10,000 800 8.0 643300 TRASH AND GAR 30,000 13,742 645260 AUTO INSURANCE 6,300 6,300 1,575 4,725 100.0 646430 FLEET MAINT IS 28,100 21,060 646440 FLEET MAINT PA 26,100 37,212 2,584 6.9 646445 FLEET NON MAIN 7,000 24,063 3,272 13.6 649000 SALES TAX EXPE 649010 LICENSES AND P 1,615 2,762 171.0 649030 CLERKS RECORDI 649990 OTHER MISCELLA 349,911 69,999 272,735 97.9 651210 COPYING CHARGE 652490 FUEL AND LUB I 15,100 7,076 13,399 189.3 652910 MINOR OPERATIN 2,000 3,500 652920 COMPUTER SOFTW 652990 OTHER OPERATIN 6,000 11,296 2,288 20.3 654360 OTHER TRAINING * CAPITAL OUTLAY 8,320,000 6,915,010 81,097 1.2 762600 BEACH RENOURIS 763100 IMPROVEMENTS G 8,300,600 6,915,010 764110 AUTOS AND TRUC 764900 DATA PROCESSIN 764990 OTHER MACHINER 19,400 81,097 * TRANSFERS 956,500 956,500 759,000 79.4 910010 TRANS TO 001 G 166,500 Exp Detail 21 8.A.1 Packet Pg. 247 Attachment: 3rd Qtr Report (7055 : FY 18 Quarterly Financial Review) TDT Funds-Expense Detail Fund Ctr / Comm Item Adopted Budget Amended Budget Commitment Actual % Enc/Act 911190 TRANS TO 119 P 166,500 166,500 100.0 911850 TRANS TO 185 T 790,000 790,000 592,500 75.0 * TRANSFER CONST 215,600 215,600 175,314 81.3 930700 TC BUDGET TRAN 215,600 215,600 175,314 81.3 * RESERVES 28,821,600 32,545,808 991100 RESV FOR CONTG 7,000,000 7,000,000 993000 RESV FOR CAPIT 14,751,600 18,475,808 994500 RES FOR FUTURE 7,070,000 7,070,000 ** 196 TDC PROM RES/PRJS 1,510,800 1,510,800 93,331 159,594 16.7 * OPERATING EXPENSE 300 250,300 93,331 156,969 100.0 634970 INDIRECT COST 300 300 300 100.0 648170 MARKETING AND 250,000 93,331 156,669 100.0 * TRANSFERS 10,500 10,500 2,625 25.0 911840 TRANS TO 184 T 10,500 10,500 2,625 25.0 * RESERVES 1,500,000 1,250,000 991500 RESV FOR ADVER 1,500,000 1,250,000 ** 198 MUSEUM 2,512,100 2,524,296 179,777 1,682,503 73.8 * PERSONAL SERVICE 1,241,100 1,241,100 53,243 850,929 72.9 512100 REGULAR SALARI 751,606 751,606 556,648 74.1 512600 ER 457 3,000 3,000 513100 OTHER SALARIES 85,100 85,100 41,986 49.3 514100 OVERTIME 5,300 5,300 1,394 26.3 515000 VACATION SELL-4,007 4,007 518100 TERMINATION PA 224 519100 RESERVE FOR SA 21,787 21,787 521100 SOCIAL SECURIT 66,374 66,374 43,462 65.5 522100 RETIREMENT REG 72,755 72,755 47,486 65.3 523149 HEALTH INS-JOB 13,100 13,100 523150 HEALTH INSURAN 196,500 196,500 49,125 147,375 100.0 523152 DENTAL INSURAN 8,150 8,150 2,038 6,113 100.0 523153 SHORT TERM DIS 1,350 1,350 338 1,013 100.0 523154 LONG TERM DISA 2,850 2,850 713 2,138 100.0 523160 LIFE INSURANCE 2,176 2,176 544 1,632 100.0 524100 WORKERS COMPEN 1,945 1,945 486 1,459 100.0 528700 EDUCATIONAL EX 5,100 5,100 * OPERATING EXPENSE 757,000 764,016 111,882 611,195 94.6 631231 COUNTY EMPLOYE 716 634207 IT CAP ALLOCAT 4,500 4,500 1,125 3,375 100.0 634210 IT OFFICE AUTO 33,000 33,000 8,250 24,750 100.0 634211 IT BILLING HOU 3,200 3,200 3,200 100.0 634970 INDIRECT COST 212,600 212,600 212,600 100.0 634990 LANDSCAPE INCI 800 800 634999 OTHER CONTRACT 52,000 52,000 3,418 31,104 66.4 639967 TEMPORARY LABO 2,500 2,500 5 5,081 203.5 640200 MILEAGE REIMBU 1,800 1,800 710 39.4 640300 TRAVEL PROF DE 2,600 2,600 3,240 124.6 640310 TRAVEL REGULAR 800 800 135 16.9 640360 PER DIEM INVES 287 640410 MOTOR POOL REN 44 Exp Detail 22 8.A.1 Packet Pg. 248 Attachment: 3rd Qtr Report (7055 : FY 18 Quarterly Financial Review) TDT Funds-Expense Detail Fund Ctr / Comm Item Adopted Budget Amended Budget Commitment Actual % Enc/Act 640990 TOLLS 100 100 641100 TELEPHONE BASE 11,800 11,800 5,792 12,808 157.6 641230 TELEPHONE ACCE 2,600 2,600 1,116 42.9 641700 CELLULAR TELEP 4,600 4,600 1,703 2,897 100.0 641900 TELEPHONE SYST 25 641950 POST FREIGHT U 400 400 1,200 300.0 641951 POSTAGE 25 643100 ELECTRICITY 41,600 41,600 14,826 26,774 100.0 643300 TRASH AND GAR 7,000 7,000 1,895 5,033 99.0 643400 WATER AND SEWE 22,900 22,900 8,873 17,527 115.3 644600 RENT EQUIPMENT 645100 INSURANCE GENE 8,400 8,400 2,100 6,300 100.0 645200 PROPERTY INSUR 62,500 62,500 62,500 100.0 645260 AUTO INSURANCE 900 900 225 675 100.0 646110 BUILDING RM OU 5,000 5,000 7,860 157.2 646180 BUILDING RM IS 1,000 1,000 2,984 298.4 646316 MAINT BLEACHER 1,400 1,400 646318 MULCH 1,000 1,000 411 41.1 646319 TREE TRIMMING 3,000 3,000 4,900 163.3 646320 LANDSCAPE MATE 3,800 3,800 805 1,942 72.3 646430 FLEET MAINT IS 3,700 3,700 2,799 75.6 646440 FLEET MAINT PA 1,500 1,500 1,387 92.4 646445 FLEET NON MAIN 100 100 861 860.8 646920 STORAGE RENTAL 8,000 8,000 5,072 4,928 125.0 646970 OTHER EQUIP RE 2,200 2,200 59 2.7 647110 PRINTING AND O 9,500 9,500 138 1.5 647210 PHOTO PROCESSI 8,000 8,000 3,517 44.0 648170 MARKETING AND 152,000 152,000 33,970 97,598 86.6 648171 PROMOTIONAL IT 277 649000 SALES TAX EXPE 2 649010 LICENSES AND P 100 100 649990 OTHER MISCELLA 200 200 75 37.5 649992 VOLUNTEER RECO 1,900 1,900 1,238 65.2 651110 OFFICE SUPPLIE 8,000 8,000 2,871 5,141 100.2 651210 COPYING CHARGE 529 71 651910 MINOR OFFICE E 800 800 651930 MINOR OFFICE F 7,016 2,778 7,016 139.6 651950 MINOR DATA PRO 3,600 3,600 2,933 81.5 652110 CLOTHING AND U 2,600 2,600 1,400 900 88.5 652140 PERSONAL SAFET 100 100 41 59 100.0 652210 FOOD OPERATING 5,900 5,900 972 16.5 652310 FERT HERB CHEM 500 500 652490 FUEL AND LUB I 2,700 2,700 1,083 40.1 652510 HOUSE AND INST 2,400 2,400 40 2,703 114.3 652720 MEDICAL SUPPLI 700 700 66 534 85.7 652910 MINOR OPERATIN 3,800 3,800 359 4,002 114.8 652920 COMPUTER SOFTW 1,500 1,500 496 33.1 652940 MERCHANDISE RE 2,500 2,500 1,440 57.6 652960 MINOR HISTORIC 900 900 619 68.8 Exp Detail 23 8.A.1 Packet Pg. 249 Attachment: 3rd Qtr Report (7055 : FY 18 Quarterly Financial Review) TDT Funds-Expense Detail Fund Ctr / Comm Item Adopted Budget Amended Budget Commitment Actual % Enc/Act 652989 LUMBER AND LAM 2,000 2,000 652990 OTHER OPERATIN 17,400 17,400 5,152 31,847 212.6 652993 LIGHT BULBS BA 7,200 7,200 3,193 44.3 652999 PAINTING SUPPL 2,100 2,100 1,974 126 100.0 654110 BOOKS PUB SUBS 1,000 1,000 35 937 97.2 654210 DUES AND MEMBE 4,400 4,400 493 11.2 654310 TUITION 795 654360 OTHER TRAINING 7,900 7,900 1,316 16.7 * CAPITAL OUTLAY 42,600 47,781 14,652 31,912 97.5 764900 DATA PROCESSIN 5,600 5,600 2,574 46.0 764990 OTHER MACHINER 37,000 42,181 14,652 29,339 104.3 * TRANSFERS 202,000 202,000 153,775 76.1 913140 TRANS TO 314 M 192,900 192,900 144,675 75.0 915060 TRANS TO 506 I 9,100 9,100 9,100 100.0 * TRANSFER CONST 42,500 42,500 34,692 81.6 930700 TC BUDGET TRAN 42,500 42,500 34,692 81.6 * RESERVES 226,900 226,900 991000 RESV FOR CONTI 47,000 47,000 992100 RESV ATTRITION 20,100- 20,100- 998000 RESV FOR CASH 200,000 200,000 ** 758 TDC CAPITAL PROJECT 6,332,400 9,007,404 7,332,656 491,454 86.9 * OPERATING EXPENSE 74,963 69,582 24,021 124.9 634999 OTHER CONTRACT 74,963 69,582 22,575 122.9 649010 LICENSES AND P 1,350 649100 LEGAL ADVERTIS 95 652990 OTHER OPERATIN * CAPITAL OUTLAY 6,253,400 8,853,441 7,263,074 403,886 86.6 763100 IMPROVEMENTS G 6,253,400 8,853,441 7,263,074 403,886 86.6 * TRANSFER CONST 79,000 79,000 63,548 80.4 930700 TC BUDGET TRAN 79,000 79,000 63,548 80.4 Exp Detail 24 8.A.1 Packet Pg. 250 Attachment: 3rd Qtr Report (7055 : FY 18 Quarterly Financial Review) 10/22/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 8.B Item Summary: Hunden Strategic Partners FY 18 Annual Report Meeting Date: 10/22/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 10/17/2018 12:49 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 10/17/2018 12:49 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 10/17/2018 12:49 PM Tourism Jack Wert Director Completed 10/17/2018 1:06 PM County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 10/17/2018 1:25 PM County Attorney's Office Colleen Greene Attorney Review Completed 10/17/2018 2:27 PM Tourist Development Council Jack Wert Meeting Pending 10/22/2018 9:00 AM 8.B Packet Pg. 251 COLLIER COUNTY WORK SUMMARY (OCTOBER 2017 – SEPTEMBER 2018) Check-In Date: November 26th, 2017:  Kick-off in person meeting (10/24/17)  Additional phone calls and meetings  Research related to Sports complex efforts (facilities to tour, Q&A prep, etc.)  Preliminary draft of RFI related to Sports Complex Operation Check-In Date: January 27th, 2018:  Emails, planning, and research  Case studies (Florida)  Case studies (National)  Survey/Interview Q&A Check-In Date: March 5th, 2018:  Emails, planning, and research  Conference calls  RFI development, research, and promotion  Case studies (Florida)  Case studies (National)  Survey/Interview Q&A  Fields analysis report Check-In Date: May 4th, 2018:  Emails, planning, and research  Case studies (Florida)  Case studies (National)  Conference calls  Survey/Interview Q&A  Field analysis report Check-In Date: June 11th, 2018:  Emails, planning, and research  Conference calls  Fields analysis report Check-In Date: June 30th, 2018:  Presentation prep  In-person presentation (6/12/18) 8.B.1 Packet Pg. 252 Attachment: Collier County Work Summary 10-16-18 db (7101 : Hunden Strategic Partners FY 18 Annual Report) 10/22/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 8.C Item Summary: Water Quality Issues Survey Results Meeting Date: 10/22/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 10/17/2018 12:53 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 10/17/2018 12:53 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 10/17/2018 12:54 PM Tourism Jack Wert Director Completed 10/17/2018 1:05 PM County Manager's Office Geoffrey Willig Additional Reviewer Completed 10/17/2018 2:46 PM County Manager's Office Kelly Green Executive Director- Corp Business Ops Skipped 10/18/2018 10:49 AM County Attorney's Office Kelly Green Attorney Review Skipped 10/18/2018 10:18 AM Tourist Development Council Jack Wert Meeting Pending 10/22/2018 9:00 AM 8.C Packet Pg. 253 Water Q u ality Issu es Su rv ey - R esu lts 1 Service Industry Retail Real Estate Lodging Restaurants Commercial Charters N/A 27% Lodging 14% Comm ercial 29% Charters 19% N/A Field Choice Count Retail 11% Real Estate 45% Lodging 2027% Restaurants 34% Commercial 1014% Charters 2129% N/A 1419% Total 73 8.C.1 Packet Pg. 254 Attachment: Water Quality Issues Survey Results 10-17-18 v2 (7102 : Water Quality Issues Survey Results) Water Q u ality Issu es Su rv ey - R esu lts 2 Q2 - How has your business been impacted by red tide this summer? Customers leaving the area or cancelling reservations. Customers still coming to or staying in the area. No drop or changes in business. 0 20 40 51 11 8 N/A Commercial Real Estate Restaurants Retail Lodging Charters Customers leaving the area or cancelling reservations . Customers still coming to or staying in the area. No drop or changes in business. 0 10 20 30 40 50 15 5 3 1 - - 2 1 - 3 - - 4 1 2 10 2 316 2 - Q2 C omme n ts a bo u t wh a t y o u a re e x p e rie n c ing : Service Industry Comments about what you are experiencing: - Text Lodging We are seeing the future transient booking pattern to be equal to the future cancellation pattern. For example, yesterday (October 9, 2018) we had 50 new room nights book for next week. Simultaneously, we had 49 room nights cancel for the same week. Resulting in a net positive gain of one room night. 8.C.1 Packet Pg. 255 Attachment: Water Quality Issues Survey Results 10-17-18 v2 (7102 : Water Quality Issues Survey Results) Water Q u ality Issu es Su rv ey - R esu lts 3 Service Industry Comments about what you are experiencing: - Text Charters Our business is materially down. Foreigners make their plans a year in advance. It may take a while for business to stabilize. Media coverage of Red tide killed us. It is news when red tide comes but no news when it leaves. Restaurants During the summer months we look forward to European tourism. This summer was the worst since the gulf oil spill as far as European tourism. They just were not here. The few that I did see said that the red tide was a top news topic over seas. Commercial Bookings for weddings in 2019 are down drastically. Charters Generally, Business was negatively affected with touris m signific antly off...even though we did not have any noticeable red tide affects on the Goodland side of Marco Island or in the Everglades City are Charters Business has been down 25+% Charters We are in Everglades City and have not had any negative impact from the red tide this summer. The opposite is true for us. The fishermen are coming here to stay and fish the 10,000 islands. Real Estate Potential buyers have been concerned about the red tide and some have delayed making a decision on purchasing property in our area. This has caused a reduction in sales for this time of year and we are concerned that it may continue. Charters Customers are here but we cannot take them on tours because of water quality and conditions. Commercial Difficult to compare as this time last we we were closed because of the hurricane. Commercial All of our Pavilion Rentals have been cancelled by customers during for the months of August, September, and October. In August 2017 we had 34,835 visitors. This year, we had 9,738 visitors for the month of August 2018. Lodging Repeat customers call to see if we are having issues with red tide before making reservations. Recent guest are from Punta Gorda ,Boca Grand,Tampa and Fort Lauderdale. Guests from Texas are updated on fishing and water conditions by their local guide.A few European guests were not aware of the red tide and had been to the Keys prior to visiting. October bookings are strong and we are experiencing positive fishing reports on line and word of mouth. 8.C.1 Packet Pg. 256 Attachment: Water Quality Issues Survey Results 10-17-18 v2 (7102 : Water Quality Issues Survey Results) Water Q u ality Issu es Su rv ey - R esu lts 4 Service Industry Comments about what you are experiencing: - Text Charters We have expanded our business over the last two and a half years. We had a record Revenue growth year. We laid the groundwork which we finally were able to reap the rewards this last season. We did more revenue in the first quarter than we did all year long three years ago. Our first quarter we were up 42% in Revenue over last year Jan. 1- May 31, 2018. That being said, over the last four months, June 1- Sept. 25, 2018 doing a comparison analysis last year to this year we are down $81,000 over the last four months. Lodging It is tough to say. You do not know how much business you have lost due to reservations not being made. Going into August our business was up 19% over last year. Since the Red Tide entered our waters we have had cancellations and our booking pace is down over what it has been in prior years. I would estimate that we have lost $40,000 in sales due to the Red Tide and how the media has presented it. Unfortunatley the Media has blanketed all of South FLorida as the same when it presents Red Tide. Charters Went from 2 calls a week in the off-season to zero. I am getting a few calls here and there. 2 calls for fishing the entire month of Sept. I am a little more diving calls but I can only take the most experienced divers out due to the water quality. It extends 50 miles offshore. Lodging Our September is going to be down YOY by about $6,000 and down $3,000 from 2016. Commercial Since the media attention started we have noticed a huge decrease in phone traffic, marina traffic and loss of business considerably. We hav e had canc ellations as well. I have cons istently checked on traffic to our beaches in the area specifically Vanderbilt Beach, Coc ohatc hee River Park and Delnor Wiggins Park and have observed what could be summed up as almost vacant state. Real Estate My heart is broken for the Gulf Coast. As a Realtor who focuses on the beach and bay, my business is dead. Gulf Shore Drive in the Vanderbilt area has been lik e a ghost town- the air toxic and the beach littered with death. I hold ALL the elected officials responsible for lagging their feet on deep and long lasting solutions. Governor Crist had it right- the sugar farmers need to be bought out. We are the most dangerous of species on the planet- our capacity to destroy on full display- worse our ability to then close our eyes. Until- of course- it hits the people in their pocketbooks. Shame on Governor Scott- shame on all of us. Commercial Patients/residents are getting sick especially elderly with lung disorders Lodging Vacation renters asking for refunds and discounts. 8.C.1 Packet Pg. 257 Attachment: Water Quality Issues Survey Results 10-17-18 v2 (7102 : Water Quality Issues Survey Results) Water Q u ality Issu es Su rv ey - R esu lts 5 Q3 - Describe the volume of inquiries you’ve had about water issues. Charters Lodging Retail Restaurants Real Estate Commercial N/A Light Moderate Heavy 0 10 20 30 2 6 13 6 8 8 - 1 - 1 1 1 1 1 2 4 1 4 2 4 7 Q4 - Are you seeing an increase in customers moving down the coast from Lee, Charlotte, or Sarasota Counties? 25% Yes 75% No Co m m e n ts Service Industry Comments - Text Lodging We have not lost any group business due to the red tide. However, the future booking pattern for transient business is awful. A best transient pick up is 10% of what we would normally pick up on a daily basis (October - December). Charters N/A 8.C.1 Packet Pg. 258 Attachment: Water Quality Issues Survey Results 10-17-18 v2 (7102 : Water Quality Issues Survey Results) Water Q u ality Issu es Su rv ey - R esu lts 6 Service Industry Comments - Text Real Estate But now they are worried that the water conditions will follow the coast and there will be problems here; thus, they are not purchasing properties. Charters Yes, customers are coming down. However they are not going on tours because of red tide and we can't take them diving due to the green alege. The green stuff is killing the fish as much as the red tide. It reaches beyond 50 miles. The clearest / only place where fish still seem to be alive is between 1 and 2 miles offshore. Commercial Not sure Lodging Fishing clients are mostly from areas that are experiencing poor water quality in areas from Tampa to North Fort Myers. Charters N/A Commercial From what we are seeing on social media most everyone thinks that the red tide is an ongoing problem from North of Lee County to Marco Island. People keep reporting personal posts walking the beach with face masks on which don't help the matter. This has slowed down in the past 2 weeks. Real Estate Folks are staying away. Charters Customers have been saying they are going to Marco Beaches Charters I have heard that customers are coming south but I have not seen increased traffic. Charters Very small Real Estate To use our Naples beaches . I've heard many instances of this action Charters Anecdotal: When media announced near the weekend of August 8, 2018 that winds had shifted and the SWFL beach most free of pollutants was at Naples Pier, a crowd jammed the parking spaces, took both volleyball courts, peppered the sand with chairs & blankets and made the newly opened Pier more crowded than I remember. I took a straw poll and learned that people were there from Sarasota and Florida's east coast in an attempt to enjoy a polllutant free beach. Lodging No they have canceled and went to East Coast Restaurants Just leaving. N/A In early July we were, but then we had a pretty bad spot of red tide on our beach and after that we started just getting cancellations. 8.C.1 Packet Pg. 259 Attachment: Water Quality Issues Survey Results 10-17-18 v2 (7102 : Water Quality Issues Survey Results) Water Q u ality Issu es Su rv ey - R esu lts 7 Service Industry Comments - Text N/A We have sold out for almost 3 weeks in a row now, this time of year it is very odd to be this full. Just had a couple that left Sanibel due to the air quality at the beach. Q6 - Dollar amount and percent of lost business you can attribute to red tide. Service Industry Dollar amount of lost business you can attribute to red tide. % of lost business you can attribute to red tide. % of gained business you can attribute to red tide. Lodging It is very hard to calculate since we have just re-opened after our extensive renovation. (The two questions following this one have this same answer) N/A N/A Charters a lot N/A N/A Restaurants 30,000 15.00 N/A Commercial $12,000 50.00 1.00 Charters $75,000 10.00 0.00 Charters 10,000 100.00 N/A Charters Couple hundred thousand dollars 25.00 N/A Charters 0 N/A N/A Real Estate $50,000 20.00 0.00 Charters $5000 65.00 10.00 Commercial For just the month of August 2018 we have lost an estimated $100,388 in revenue compared to August of 2017 100.00 0.00 Lodging Difficult to determine.50.00 50.00 8.C.1 Packet Pg. 260 Attachment: Water Quality Issues Survey Results 10-17-18 v2 (7102 : Water Quality Issues Survey Results) Water Q u ality Issu es Su rv ey - R esu lts 8 Service Industry Dollar amount of lost business you can attribute to red tide. % of lost business you can attribute to red tide. % of gained business you can attribute to red tide. Charters Hard numbers just in comparison last year to this year. $81,000 lost revenue being that we were on track for a record year I am sure it cost us so much more. 0.00 0.00 Lodging $40,000 20.00 0.00 Charters 10000 80.00 1.00 Lodging Very hard to tell, but this is the first month we are not exceeding our budgeted numbers.N/A N/A Commercial 21000.00 60.00 0.00 Real Estate ...to date aprox $20,000 60.00 0.00 Real Estate $36,000.30.00 1.00 Lodging at least $550 N/A N/A 8.C.1 Packet Pg. 261 Attachment: Water Quality Issues Survey Results 10-17-18 v2 (7102 : Water Quality Issues Survey Results) Water Q u ality Issu es Su rv ey - R esu lts 9 Q9 - How does your current business traffic compare with this time last year? Charters Lodging Retail Restaurants Real Estate Commercial N/A Business is down Business is up No change 0 10 20 30 40 19 1 - 10 5 4 1 - - 2 - - 4 - - 4 2 2 8 2 2 Co m m e n ts (i.e . P e rc e n ta ge s o r a c tu al n u mb e rs ) Service Industry Comments (i.e. Percentages or actual numbers) - Text Lodging Taking September 2018 out of the equation since we were closed after September 10, 2017 for the balance of the month (due to Hurricane Irma), the above question was answered based on October, November and December 2017's Actual Results vs What we are Booking for the 4th Quarter 2018. Restaurants Numbers for the month of September are down compared to the same time period last year. That is with Hurricane Irma affecting the month last year. Charters Since we were out of business last year for 3 months due to hurricane Irma, our business has been up 100% since last year! Real Estate I have estimated numbers, there is no way to be precise. Commercial It is difficult to say as we were closed this time last year because of the hurricane. Commercial In August 2017 we had 34,835 visitors. This year, we had 9,738 visitors for the month of August 2018. In August 2017 we switched to a new reporting system so I can only compare August 17 and August 18. I do have numbers for September but Irma hit last year so we cannot compare this month. 8.C.1 Packet Pg. 262 Attachment: Water Quality Issues Survey Results 10-17-18 v2 (7102 : Water Quality Issues Survey Results) Water Q u ality Issu es Su rv ey - R esu lts 10 Service Industry Comments (i.e. Percentages or actual numbers) - Text Charters Our Revenue was up 42% for the first quarter. Loss c omparison of $81,000 last year to this year June 1 -Sept. 25, 2018. That was if we were stagnate/ break even in a revenue comparison. Account for the up swing up 42% it has cost us so much more I can't even put a number to it. I could but don't even want to do the calculation. It would just make me depressed after seeing the calculation. Quite frankly I don't want to see that number. I come from a s trong accounting back ground so I know that my numbers are true numbers. Lodging We had a few days with occupancy levels at the lowest point they have been since we opened 18 years ago. Charters 75-80% cannot dive close to shore This is peak dive season I’ve ran 2 trips in two months. Normally going everyday. Commercial We are down about 60% in revenue from last year as of July 1st to Sept 12th Commercial NA Lodging About flat to last year. Charters Down slightly but could be up in what is a slow time of year if not for the cancellations. Charters Down 30% over last year Lodging This is difficult to track because we don't know the volume of guests who had planned to visit but booked elsewhere. Charters Included above! Commercial This is such a critical issue. PCTV will work with the CVB to produce videos about the problem and convey correct information to visitors. More importantly, we s hould doc ument the problem visually, talk to visitors about their experiences, and use the video to motivate change in policies to protect our waters and our coastline, which is the driver of our tourism experience. Restaurants slightly up, but not like past years. Retail 2 weeks ago down 13%, last week down 7% Lodging we were pacing up 4% now were flat. 8.C.1 Packet Pg. 263 Attachment: Water Quality Issues Survey Results 10-17-18 v2 (7102 : Water Quality Issues Survey Results) 10/22/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 10.A Item Summary: Marketing Partner Reports Meeting Date: 10/22/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 10/17/2018 2:26 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 10/17/2018 2:26 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 10/17/2018 2:26 PM Tourism Jack Wert Director Completed 10/17/2018 2:32 PM County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 10/17/2018 2:35 PM County Attorney's Office Colleen Greene Attorney Review Completed 10/17/2018 4:10 PM Tourist Development Council Jack Wert Meeting Pending 10/22/2018 9:00 AM 10.A Packet Pg. 264 Marketing Partner Reports October 22, 2018 10.A.1 Packet Pg. 265 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) RESEARCH REPORT Klages Research & Research Data Services, Inc. 10.A.1 Packet Pg. 266 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.15.18 3 Economic Indicators 10.A.1 Packet Pg. 267 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.15.18 4 Visitation Metrics -40.0% -30.0% -20.0% -10.0% 0.0% 10.0% 20.0% 30.0% 40.0% Jan-16 Mar-16 May-16 Jul-16 Sep-16 Nov-16 Jan-17 Mar-17 May-17 Jul-17 Sep-17 Nov-17 Jan-18 Mar-18 May-18 Jul-18 Sep-18 Key Collier Visitation Metrics (%∆) % Change Visitors % Change RevPar RevPAR Visitors Timing of Easter --2016: March 27; 2017: April 16; 2018: April 1 10.A.1 Packet Pg. 268 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.15.18 5 Visitation Metrics -20.0% -15.0% -10.0% -5.0% 0.0% 5.0% 10.0% 15.0% Jan-16 Mar-16 May-16 Jul-16 Sep-16 Nov-16 Jan-17 Mar-17 May-17 Jul-17 Sep-17 Nov-17 Jan-18 Mar-18 May-18 Jul-18 Sep-18 Key Collier Visitation Metrics (%∆) % Change Occupancy % Change ADR ADR OCC Timing of Easter --2016: March 27; 2017: April 16; 2018: April 1 10.A.1 Packet Pg. 269 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.15.18 6 Impacts on Lodging Inventory/Demand -3,000 -2,500 -2,000 -1,500 -1,000 -500 0 -20.0% -15.0% -10.0% -5.0% 0.0% 5.0% 10.0% Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Reduction in Units Available to be Rented *Change in OccupancyCollier Inventory and Occupancy Impacts from Renovations % Change Occupancy Reduction in Lodging Units Available to be Rented * Reduction in Lodging Units Available * OCC * Estimated 10.A.1 Packet Pg. 270 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.15.18 7 Year to Date 2018 January –September Collier Visitor Profile 10.A.1 Packet Pg. 271 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.15.18 8 Collier Tourism Metrics YTD 2018 (January –September) Number of Visitors Room Nights Economic Impact •1,370,100 •+2.4%∆ •1,821,200 •+0.7%∆ •$1,646,468,000 •+4.3%∆ 10.A.1 Packet Pg. 272 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.15.18 9 Visitor Origins YTD 2018 (January –September) # of Visitors 2018 ∆ % Florida 481,054 +0.7 Southeast 90,657 +7.4 Northeast 280,094 +3.7 Midwest 208,783 +3.1 Canada 26,770 -13.0 Europe 213,899 +2.7 Other 68,843 +6.0 Total 1,370,100 +2.4 10.A.1 Packet Pg. 273 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.15.18 10 RDS Occupancy/ADR YTD 2018 (January –September) Occupancy ADR 2017 2018 % ∆2017 2018 % ∆ Q1 85.2%89.4%+4.9%$305.9 $329.3 +7.6% Q2 73.0%74.0%+1.4%$228.7 $244.4 +6.9% July 72.6%76.2%+5.0%$154.1 $164.4 +6.7% August 60.7%61.8%+1.8%$143.6 $155.2 +8.1% September 55.7%57.8%+3.8%$136.2 $132.9 -2.4% 10.A.1 Packet Pg. 274 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.15.18 11 Collier Direct Leisure and Hospitality Employment (Calendar Year)* Jan.Feb.Mar.Apr.May Jun.Jul.Aug.Sep.Oct.Nov.Dec. 2015 27,700 28,400 28,600 27,900 26,300 24,800 23,800 23,800 24,000 25,600 27,900 28,700 2016 29,000 29,700 29,700 29,000 27,500 25,900 25,000 24,800 24,800 26,300 28,500 29,300 2017 30,300 30,700 31,100 30,400 28,800 27,000 25,800 25,700 23,300 25,200 27,400 28,200 2018 28,900 29,400 29,800 29,300 28,200 27,200 26,500 26,300 23,000 24,000 25,000 26,000 27,000 28,000 29,000 30,000 31,000 32,000 MonthlyDirect Leisure and Hospitality Employment* SOURCE: Florida Department of Economic Opportunity, Labor Market Information, Current Employment Statistic Program (CES), Collier County Leisure and Hospitality Sector. 2015 2016 2017 2018 10.A.1 Packet Pg. 275 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.15.18 12 September 2018 Collier Visitor Profile 10.A.1 Packet Pg. 276 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.15.18 13 Visitor Metrics This September, some 86,100 visitors stayed in Collier’s commercial lodgings (+35.6%).* Their visits contributed an estimated $74,085,300 of economic impact to the County (+12.2%). Key performance metrics are as follows: Collier September 2018 September 2017 2018**%∆ Occupancy 55.7%57.8%+3.8 ADR $136.2 $132.9 -2.4 RevPAR $75.9 $76.8 +1.2 ** Note: This September, 471 Collier lodging units were closed for renovations. Hurricane Irma made landfall on September 10, 2017. 10.A.1 Packet Pg. 277 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.15.18 14 Visitor Metrics Collier’s September visitation originates from the following primary market segments: Collier September 2018 September Visitation 2018 Visitor #∆% Florida 38,487 +22.2 Southeast 5,855 +48.7 Northeast 11,107 +44.5 Midwest 7,060 +66.0 Canada 1,205 +137.2 Europe 17,306 +48.9 Other 5,080 +27.0 Total 86,100 +35.6 10.A.1 Packet Pg. 278 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.15.18 15 Visitor Metrics Compared to last September, two in five (39.3%) Collier lodging managers report their three month forward reservations levels as “up” (2017: 20.7%). Collier September 2018 % of Properties (September) Reporting Reservations 2017 2018 Up 20.7%39.3% The Same 36.0 20.3 Down 43.4 40.4 10.A.1 Packet Pg. 279 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.15.18 16 Transportation This September, better than half of the destination’s visitor parties flew (2018: 53.7%). A majority of these (57.0%) deplaned at RSW, with Miami capturing some 24.8%of deplanements. Collier September 2018 10.A.1 Packet Pg. 280 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.15.18 17 Party Size/LOS This September, visitor party size averaged 2.3 travelers who stayed for 3.4 nights in the Naples, Marco Island, Everglades area (September 2017: 2.5 people; 4.7 nights). Collier September 2018 10.A.1 Packet Pg. 281 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.15.18 18 Information Fully 95.3% consult the web for trip information, with some 84.5% making bookings for their trip online. Collier September 2018 10.A.1 Packet Pg. 282 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.15.18 19 Satisfaction/Demographics Despite the impacts of red tide, the majority (90.0%) are satisfied with their Collier stay, with 86.0% planning a future trip to the area. The typical September visitor is 46.4 years of age. Collier September 2018 10.A.1 Packet Pg. 283 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.15.18 20 Visitation/Economic Impacts of Tourism Collier September 2018 Visitors 2018 86,100 2017 63,500 Room Nights 2018 161,100 2017 130,700 Economic Impact 2018 $74,085,300 2017 $66,028,800 September * As of September 2018, approximately 471 Collier lodging units were closed for restorations. Hurricane Irma made landfall on September 10, 2017. %∆ +23.3 %∆ +35.6 %∆ +12.2 10.A.1 Packet Pg. 284 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.15.18 21 Visitor Origins Collier September 2018 # of Visitors 2018 ∆ % Florida 38,487 +22.2 Southeast 5,855 +48.7 Northeast 11,107 +44.5 Midwest 7,060 +66.0 Canada 1,205 +137.2 Europe 17,306 +48.9 Other 5,080 +27.0 Total 86,100 +35.6 10.A.1 Packet Pg. 285 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.15.18 22 Airports of Deplanement (Top Four) Collier September 2018 54.0 27.7 5.7 6.4 57.0 24.8 5.9 5.6 0 10 20 30 40 50 60 RSW Miami Ft. Lauderdale Orlando % 2016 2018 % of Visitors Who Fly 2016 51.5% 2018 53.7% 10.A.1 Packet Pg. 286 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.15.18 23 Visitor Perceptions Collier September 2018 •96.7%Satisfaction 90.0% •92.7%Would Recommend 91.1% •21.4%More Expensive 17.9% •89.6%Plan to Return 86.0% 2016 2018 10.A.1 Packet Pg. 287 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.15.18 24 Average Age/Median Income Collier September 2018 •46.7 Average Age (years)46.4 •$145,433 Median HH Income $149,253 2016 2018 10.A.1 Packet Pg. 288 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.15.18 25 Collier Comp Set August 2018 Occupancy ADR RevPAR 2018 % ∆2018 % ∆2018 % ∆ Naples MSA 57.2%+3.9 $153.27 +3.2 $87.61 +7.3 Naples Upscale 67.3%+3.3 $192.19 -1.1 $129.26 +2.2 Miami-Hialeah 73.1%-2.8 $149.14 +3.8 $109.08 +0.9 Florida Keys 76.3%+2.0 $216.24 -0.3 $165.08 +1.7 Ft. Myers 53.1%-5.1 $107.34 -7.3 $57.05 -12.0 Sarasota-Bradenton 52.7%-5.8 $107.35 -5.3 $56.53 -10.8 Clearwater 70.8%+6.1 $138.29 +5.0 $97.87 +11.4 St. Petersburg 62.6%-0.2 $132.61 +1.0 $83.06 +0.7 Palm Beach County 65.1%+3.1 $122.34 +5.5 $79.63 +8.8 Ft. Lauderdale 74.8%+0.2 $112.07 +2.9 $83.78 +3.1 Florida 68.6%+1.2 $118.35 +3.7 $81.21 +4.9 SOURCE: SMITH TRAVEL RESEARCH, INC. 10.A.1 Packet Pg. 289 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.15.18 26 Collier Comp Set –Occupancy (%) August 2018 SOURCE: SMITH TRAVEL RESEARCH, INC. Trans % ∆17-18 Grp % ∆17-18 Total Naples MSA 41.5%-6.3 15.6%+50.2 57.2% Miami-Hialeah 61.2%-4.3 7.8%+6.0 73.1% Florida Keys 71.4%+1.7 4.4%+12.1 76.3% Ft. Myers 40.7%-10.9 11.2%+21.0 53.1% Sarasota-Bradenton 44.0%-0.7 7.5%-21.2 52.7% Clearwater 61.4%+9.9 9.4%-13.4 70.8% St. Petersburg 48.8%-0.3 12.7%+9.7 62.6% Palm Beach County 52.2%+3.3 11.6%+6.2 65.1% Ft. Lauderdale 58.0%+3.4 12.3%-7.5 74.8% 10.A.1 Packet Pg. 290 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.15.18 27 Collier Comp Set –ADR ($) August 2018 Trans % ∆17-18 Grp % ∆17-18 Total Naples MSA $162.38 +4.6 $129.51 +4.8 $153.27 Miami-Hialeah $153.84 +3.9 $140.21 +6.9 $149.14 Florida Keys $216.09 -0.9 $223.88 +7.8 $216.24 Ft. Myers $111.97 -8.0 $96.31 +0.9 $107.34 Sarasota-Bradenton $107.09 -10.9 $116.25 +22.9 $107.35 Clearwater $140.84 +2.8 $121.66 +16.9 $138.29 St. Petersburg $137.24 +0.7 $118.67 -2.0 $132.61 Palm Beach County $124.94 +5.8 $116.95 +2.3 $122.34 Ft. Lauderdale $114.12 +2.4 $113.21 +3.4 $112.07 SOURCE: SMITH TRAVEL RESEARCH, INC. 10.A.1 Packet Pg. 291 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.15.18 28 Collier Comp Set Occupancy ADR RevPAR 2018 % ∆2018 % ∆2018 % ∆ Naples MSA 70.9%+2.1 $251.81 +8.1 $178.56 +10.3 Naples Upscale 77.8%+2.1 $320.58 +6.6 $249.37 +8.8 Miami-Hialeah 79.5%+1.3 $204.59 +8.4 $162.71 +9.8 Florida Keys 82.4%-0.0 $276.18 -0.4 $227.54 -0.4 Ft. Myers 73.5%+1.7 $169.86 +4.7 $124.76 +6.5 Sarasota-Bradenton 69.7%-2.6 $153.09 +2.0 $106.72 -0.7 Clearwater 78.1%+2.2 $159.91 +5.2 $124.96 +7.5 St. Petersburg 73.3%-2.1 $160.30 +1.7 $117.52 -0.4 Palm Beach County 75.1%+0.3 $192.26 +8.0 $144.39 +8.3 Ft. Lauderdale 79.4%-0.4 $155.27 +7.4 $123.24 +7.0 Florida 75.8%+0.7 $149.01 +5.2 $112.91 +6.0 SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2018 (January –August) 10.A.1 Packet Pg. 292 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.15.18 29 Collier Comp Set –Occupancy (%) SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2018 (January –August) Trans % ∆17-18 Grp % ∆17-18 Total Naples MSA 45.6%-4.9 25.1%+18.9 70.9% Miami-Hialeah 59.2%-2.0 15.8%+11.1 79.5% Florida Keys 72.2%-2.9 9.6%+30.0 82.4% Ft. Myers 55.8%+1.5 16.3%+2.8 73.5% Sarasota-Bradenton 54.4%+4.0 14.2%-18.0 69.7% Clearwater 60.8%+3.2 17.4%-1.3 78.1% St. Petersburg 53.9%-1.2 17.8%-3.0 73.3% Palm Beach County 51.8%+0.1 21.8%+2.3 75.1% Ft. Lauderdale 57.1%+0.6 17.3%-3.2 79.4% 10.A.1 Packet Pg. 293 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.15.18 30 Collier Comp Set –ADR ($) Trans % ∆17-18 Grp % ∆17-18 Total Naples MSA $269.97 +12.4 $219.90 +0.3 $251.81 Miami-Hialeah $210.47 +10.6 $211.11 +2.8 $204.59 Florida Keys $277.77 -0.3 $270.42 -0.5 $276.18 Ft. Myers $179.23 +5.0 $144.97 +3.3 $169.86 Sarasota-Bradenton $159.23 -1.8 $135.63 +9.6 $153.09 Clearwater $164.62 +4.4 $143.42 +7.8 $159.91 St. Petersburg $166.17 +2.2 $147.63 -1.0 $160.30 Palm Beach County $198.26 +8.9 $185.69 +4.7 $192.26 Ft. Lauderdale $155.14 +7.7 $169.29 +5.8 $155.27 SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2018 (January –August) 10.A.1 Packet Pg. 294 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) October 22,2018 Five Days in Paradise Campaign Recap 10.A.1 Packet Pg. 295 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) Encourage Consumers to Explore the Paradise Coast Build Awareness & Excitement for Paradise Coast tourism to Naples, Marco Island and Everglades, ultimately increasing bookings during key travel months Solution Leverage Entercom’s deep relationship with social influencers and a diverse audience to: •Introduce prospective travelers to Florida’s Paradise Coast as a great travel destination for every kind of travelinterest •Raise awareness about the award-winning beaches,luxury resorts,and the epicurean experiences •Provide them with related deals to push consumers further down the funnel Objective 10.A.1 Packet Pg. 296 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) Delivering an Integrated Program 3 Helping Consumers Discover Paradise Entercom partnered with Florida’s Paradise Coast for a fully integrated marketing campaign that excited consumers and raised awareness for Naples, Marco Island, and Everglades. The program used a combination of on- air radio, digital display, social media, and custom video content to generate over 13,000,000 impressions, all helping consumers Discover Paradise! Radio Social Activation at LiveEvents Talent Digital Streaming Audio Sweepstakes 10.A.1 Packet Pg. 297 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) Truly one of America’s favorite couples, Sean and Catherine Lowe fell in love on television and fans have followed their journey from Bachelor stardom, to marriage… and now we present their first vacation as a family of four to the ParadiseCoast. Entercom’s video crew followed the Lowes throughout their July visit, capturing all the fun and excitement the family experienced during their trip. Sean & Catherine Lowe Visit Paradise 4 10.A.1 Packet Pg. 298 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) Catherine and Sean Lowe spent Five Days in Paradise, experiencing the amazing beaches, natural beauty, and incredible dining and shopping offered by Florida’s ParadiseCoast. The three part series collected more than 592,682 YouTube views and delivered 534,918 social media impressions as Catherine and Sean shared video clips and photos with their vast Instagram and Twitter following. VIDEO #1: Adventurous Escape VIDEO #2: Nature, Nurture, Naples VIDEO #3: Experience Beauty Video Series Overview 10.A.1 Packet Pg. 299 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) All participating radio stations hosted a web sweepstakes giving listeners a chance to win their own trip to Paradise. Six lucky winners and their guests were awarded with airfare, hotel, and ground transportation, allowing them to enjoy all the activities available in Marco Island, Naples, and the Everglades. Over 4,627 entries were received with 47% opting-in to receive more information about Florida’s ParadiseCoast. Sw eepstakes 10.A.1 Packet Pg. 300 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) On-Air 7 Driving Additional Exposure Catherine Lowe lent her voice to on-air radio spots on all stations, talking about the beauty of Florida’s Paradise Coast and encouraging listeners to register to win their own trip! :15’s :30’s 10.A.1 Packet Pg. 301 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) On-Site Activation 13 In Chicago and Atlanta, consumers got up close and personal with Florida’s Paradise Coast via custom on-site activations at marquee radio station events. Kenny Chesney Tailgate | July 28 | Chicago, IL Thousands of concert goers made their way to US 99’s pre-show party before seeing one of country music’s biggest stars live at Solider Field. The Paradise Coast setup allowed attendees to signup for a free vacation, enjoy a complimentary massage, and dip their toes in some real sand with a green screen photo. Woofstock | September 29+30 | Atlanta,GA Pet owners and their four legged friends descendedon one of the largest pet events in the southeast. With a Surfing Dog photo booth, custom branded pet bowls, and the change to win a free vacation, the Paradise Coast area was heavily visited throughout the weekend. 10.A.1 Packet Pg. 302 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) Entercom stations broadcast a series of PSAs aimed to easy any red tide concerns for travelers planning a trip to the Paradise Coast. Over 400 PSAs aired in September across seven markets with 30%of those running on Entercom’s New York properties. TOTAL ADDED VALUE:$50,000+ Public Service Announcements 9 PSA #1 PSA #2 10.A.1 Packet Pg. 303 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) Media Summary 10 YouTube Video Views Instagram Video Views On-Air Radio Spots On-Air Impressions 581,914 252,743 2,470 8,000,000 Catherine & Sean Social Engagements Desktop, Mobile, Streaming Impressions Targeted Social Impressions On-Site Impressions 99,021 2,929,146 1,968,861 50,000 Contest Entries 4,627 with a 47% Opt In rate 10.A.1 Packet Pg. 304 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) National Public Relations Update TDC Meeting Services conducted from September 11-October 5, 2018 October 22, 2018 10.A.1 Packet Pg. 305 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) Media Highlights LHG PR EFFORTS –September 11-October 4, 2018 Media Impressions: 5,222,171 Media Value: $183,268 10.A.1 Packet Pg. 306 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) Media Highlights LHG PR EFFORTS –September 11-October 4, 2018 Media Impressions: 3,463,114 Media Value: $23,087 Media Outreach 10.A.1 Packet Pg. 307 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) Media Highlights LHG PR EFFORTS –September 11-October 4, 2018 TravelPulse Media Impressions: 698,359 Media Value: $4,656 Media Outreach 10.A.1 Packet Pg. 308 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) Media Highlights LHG PR EFFORTS –September 11-October 4, 2018 EnRoute Magazine Media Impressions: 1,000,000 Media Value: $155,120 Media Visit 10.A.1 Packet Pg. 309 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) Media Highlights LHG PR EFFORTS –September 11-October 4, 2018 Successful Meetings Media Impressions: 60,698 Media Value: $405 Media Outreach 10.A.1 Packet Pg. 310 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) Projects/Media Visits RED TIDE •LHG continuing to provide daily tracker •LHG provided suggested statements, ways for destination to comeback •LHG adjusted press release; sent back to Client for final approval •Emily Kaufman Broadcast Opportunity •Co-op, 5 markets: $7,500 •Client approved participation; segments will air late October/early November •Final Markets: Chicago, Atlanta, Cleveland, Columbus, National Show –the Jet Set •LHG confirmed able to send images •LHG confirmed Hilton Marco Island for giveaway hotel NEWSLETTER •Four issues have been distributed, open rates continue to rise. •Distribution set for first day of every month (holidays permitting) 10.A.1 Packet Pg. 311 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) Projects/Media Visits VISIT FLORIDA EVENT, OCTOBER 11 •J. Modys traveling to NYC to attend event, meetings; Chef Asif joining event •Client will arrive on October 10, LHG securing desksides on October 10-11 •Promo Items –375 items: Chef Asif secured bags of spices; LHG suggests tying ribbon, branded tag •Tasting –500 bites: Chef Asif preparing Indian donuts; LHG has advised he is responsible for plates, napkins etc. Chef to advise on final cost. •LHG in communication with Visit Florida on event details including event set up •LHG purchased flights and secured hotel for Chef •LHG secured deskside appointments for JoNell Modys, including the below: •Successful Meetings –Leo Jakobson •Oyster –Anne Bauso •Globe Trotter TV –John Haggins •Forbes –Michael Alpiner 10.A.1 Packet Pg. 312 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) Projects/Media Visits GROUP PRESS TRIP, NOVEMBER 12-15 •Client discussed hosting group press trip, which would incorporate 4-6 food writers, regional magazines •LHG confirmed JW Marco is available to host Tues. Nov 13 and Wed. Nov. 14 and Inn on Fifth to host Mon. Nov 12. •LHG reached out to partners to confirm availability. •LHG developed target list and will distribute invitation to 4-6 writers representing national, regional outlets. VISIT FLORIDA MEETINGS AND INCENTIVES FAM, DECEMBER 1-3 •VF secured accommodations at Naples Grande, handling outreach for attendees •VF seeking support with itinerary items, meals •LHG drafted suggested itinerary •Visit Florida targeting confirmed media by mid-October Staff Handling Multiple Additional Press Visits 10.A.1 Packet Pg. 313 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) Projects/Media Visits CHARLES MCCOOL, TRAVEL HAPPINESS ADVOCATE, SEPTEMBER •Writer will produce 2-3 articles for the Paradise Coast website •Writer accommodations set at the Lemon Tree Inn •Team developed itinerary and shared draft of contract. MICHELE HERRMANN, AUGUST 15-18 •Writer who contributes to Forbes, Travelocity, PopSugar visited the destination. •LHG confirmed accommodations at JW Marco for two nights, Inn on Fifth •LHG planned various activities and meals for Michele in the destination •Writer provided positive feedback on trip 10.A.1 Packet Pg. 314 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) Media Outreach PRESS RELEASE –POST RED TIDE TRAVEL DEALS •LHG send Client draft of release; Client providing feedback before LHG distribution. HOT TIP –PUMPKIN SPICE SERVICES/PRODUCTS •LHG drafted and distributed lead and compiled responses; tracking for coverage. VICKY SOSA •LHG reviewed and advised against hosting. NY AMSTERDAM NEWS •LHG submitted information on Island Vacations in the US. BUSINESS JET TRAVELER •LHG developing pitch on “Best beaches for luxury travelers” media lead. 10.A.1 Packet Pg. 315 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) CVB News Coastal Breeze News Tourism Awards 10.A.1 Packet Pg. 316 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) CVB News Smithsonian Magazine Story & Video 10.A.1 Packet Pg. 317 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) CVB News 300th Show Broadcast features 20- minute interview about Naples, Marco Island and the Everglades 10.A.1 Packet Pg. 318 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) CVB News Daily research and updates to Weather & Beach Conditions page at ParadiseCoast.com 10.A.1 Packet Pg. 319 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) Paradise Advertising Digital & Social Media 10.A.1 Packet Pg. 320 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) PARADISE PARADISEADV.COM CONSUMER NEWS EMAILS 57 GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Topic New Year Romance Wellness Pets Dining Beach Wellnes s Family Dining Quantity Distributed 22,944 22,882 23,195 26,000 25,733 25,093 25,658 25,416 25,385 222,306 Open Rate %20.06 20.14 18.35 20.2 21.8 17.25 17.7 19.45 17.56 Click-Thru-Rate %12.92 10.55 10.74 6.82 8.18 9.1 8.9 6.7 9.42 EARNED RESULTS GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Quantity Distributed 200,000 200,000 200,000 200,000 200,000 200,00 0 200,000 200,000 200,000 1,800,000 Open Rate %14.3 15.6 15.4 15.1 15.4 14.2 16.3 16.7 16.5 Click-Thru-Rate %2.2 3.2 2.0 1.8 1.8 1.6 1.7 1.8 2 PAID RESULTS 17.56% OPEN RATE 9.42% CTR Monthly Performance: Winning Subject Line: If you love food (and who doesn’t), you’ll want to read this. Link With Most Clicks: The Stone Crab Festival with 21.33% of all clicks. 10.A.1 Packet Pg. 321 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) PARADISE PARADISEADV.COM CONSUMER NICHE EMAILS 58 GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Topic Eco Art Eco/Wate r Sports Family Dining Family Water Sports Parents / Romance Quantity Distributed 2,238 2,820 3,063 2,726 2,440 3,506 2,514 2,845 4,027 20,159 Open Rate %30.35 29.47 30.35 28.83 32.47 28.53 29.24 24.99 27.45% Click-Thru-Rate %20.72 15.17 18.07 11.3 13.07 12.73 12.05 9.75 12.65 EARNED RESULTS GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Quantity Distributed 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 1,800,000 Open Rate %15.2 14.4 11.3 14.2 14.8 15.7 15.4 16.1 15.7 Click-Thru-Rate %2.5 1.9 2.1 1.6 1.7 1.8 2.1 2.5 1.9 PAID RESULTS 27.45% OPEN RATE 12.65% CTR Monthly Performance: Winning Subject Line: Fall in love with a Fall Paradise getaway! Link With Most Clicks: Newsletter sign up button with 14.5% of all clicks. 10.A.1 Packet Pg. 322 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) PARADISE PARADISEADV.COM MEETINGS EMAILS 59 GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Quantity Distributed 6,419 6,329 6,201 6,147 6,273 6,201 6,145 5,991 5,940 55,646 Open Rate %16.48 13.83 13.93 13.97 12.78 13.88 14.06 12.8 12.4 Click-Thru-Rate %4.6 4.96 4.72 3.1 5.44 3.54 4.86 6.08 5.37 EARNED RESULTS GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Quantity Distributed 94,530 149,99 3 180,31 7 142,68 1 654,82 8 180,31 7 140,06 8 149,99 3 94,53 0 1,787,25 7 Open Rate 15.8%15.4%15.2%15.7%16.5%14.9 16.4 15.3 15.1 Click-Thru-Rate 2.2%1.8%1.7%1.8%2.3%1.7 1.9 2.0 2.1 PAID RESULTS 12.4% OPEN RATE 5.37% CTR Monthly Performance: Winning Subject Line: Unforgettable events begin in Paradise. Link With Most Clicks: A Tie between the Qualify form for the Florida Envounter Post FAM and the header image at 16.39% of all clicks. 10.A.1 Packet Pg. 323 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) PARADISE PARADISEADV.COM 134.9K SOCIAL MEDIA TOTAL ENGAGEMENTSTOTAL IMPRESSIONS TOTAL FOLLOWERS RESULTS DELIVERED 11.0M 55.4K *January –June: KPIs are cumulative for all Paradise Coast Twitter handles only **July –December: KPIs are cumulative for all Paradise Coast social media accounts: (3) Twitter handles, Facebook and Instagram KPI JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Impressions (Facebook + Twitter) 1,528,67 6 1,430,710 1,608,548 1,320,609 1,443,69 7 1,023,964 927,351 961,598 842,747 10,987,900 New Followers 702 781 1,450 695 531 1,278 326 459 710 6,932 Engagements 15,481 14,136 47,690 13,343 9,103 9,056 8,033 9,060 8,979 134,881 Link Clicks 10,925 12,029 13,518 12,120 14,308 10,603 10,007 9,255 8,857 101,622 Retweets 132 90 139 101 121 145 118 103 157 1,106 Mentions 238 227 366 181 324 370 166 220 571 3,128 Avg. Interaction per Post (Instagram) 133.03 132.23 108.45 114.2 130.9 105.13 128.9 94.61 126.77 119.36 A couple of well-known travel influencers, @CharlesMcCool and @Traveling1223, visited the destination in September, which led to a significant increase in mentions, both during their stay and during subsequent Twitter chats in which they participated and shared photos and other Paradise Coast-focused content. Leveraging user-generated content, particularly videos, and sharing live videos on the water and the beaches led to a significant amount of engagement this month, particularly during a time when visitors are curious as to the status of red tide. Sharing live videos and real-time UGC is a great way to show visitors that red tide is currently not affecting activities in the destination. 60 10.A.1 Packet Pg. 324 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) PARADISE PARADISEADV.COM SOCIAL MEDIA: TWITTER << TWITTER Impressions: 3,812 Total Engagements: 81 ^^ TWITTER Impressions: 8,189 Total Engagements: 154 These were the top performing tweets on Twitter during the month of September. The top performing tweet of the month is bottom left. This was a video we shared showing favorable water conditions with jet skis and dolphins in the midst of much red tide discussion on social media. The post made 9,612 organic impressions and garnered 235 engagements. The tweet –middle –was part of a CheapO Air Chat Twitter chat themed “Florida.” The question asked what people should visit Florida for: beaches, theme parks or other. The tweet –top right –featured a colorful shot of the Ritz-Carlton Beach Resort. ^^ TWITTER Impressions: 9,612 Total Engagements: 235 61 10.A.1 Packet Pg. 325 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) PARADISE PARADISEADV.COM SOCIAL MEDIA: FACEBOOK + INSTAGRAM These were the top performing organic posts on Facebook and Instagram during September. >> INSTAGRAM Likes: 185 Comments: 3 ^^ FACEBOOK Reach: 4,514 Total Engagements: 683 << INSTAGRAM Likes: 249 Comments: 10 62 10.A.1 Packet Pg. 326 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) PARADISE PARADISEADV.COM PAID SOCIAL MEDIA FACEBOOK >> Total Spend: $1,000 People Reached: 70,880 Link Clicks:3,678 Page Likes: 31 Post Engagement: 3,903 Shares: 154 Comments:40 This boosted post drove traffic to a new web article highlighting Naples food trucks and street food experiences in the destination. We continued to promote non-beach activities this month. 10.A.1 Packet Pg. 327 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) PARADISE PARADISEADV.COM SOCIAL MEDIA: PINTEREST 4,038 1.36M 2,330 724 AVG. DAILY IMPRESSIONS TOTAL VIEWERS TOTAL FOLLOWERSTOTAL PINS RESULTS DELIVERED KPI JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Impressions (daily avg) 5,008 5,020 4,809 4,669 5,566 6,024 4,634 4,325 4,038 44,093 Viewers (monthly avg) 95,779 112,547 110,396 106,229 144,042 179,086 153,878 265,202 188,742 1,355,901 Engaged (monthly) 4,401 6,188 6,285 6,501 9,087 12,229 8,286 10,286 7,356 70,619 Total Pins 2,330 2,330 2,330 2,330 2,330 2,330 2,330 2,330 2,330 2,330 Followers 693 694 697 697 706 714 715 721 724 724 64 10.A.1 Packet Pg. 328 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) PARADISE PARADISEADV.COM CAMPAIGN TRAFFIC 65 ANALYSIS –YOY to Date 17/18 Year over year to date we see an increase in users/new users as it relates to Spring/Summer campaign traffic by 9-10%. Sessions increased by around 22%.With this increase in traffic, the number of sessions per users increased by 11%. ANALYSIS –YOY by Month 17/18 Number one source of campaign traffic for the month of September was Facebook. We see a huge increase in overall users/new users, sessions and pageviews but after looking into the change between last year and this year the numbers show a skew because we weren’t running Spring/Summer last year due to hurricane Irma. 10.A.1 Packet Pg. 329 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) PARADISE PARADISEADV.COM MONTHLY CAMPAIGN SUMMARY ANALYSIS Across all campaigns, Naples advertising generated over 9 million impressions and 25,000+ clicks. All digital campaigns performed above the industry benchmark of .05% -.10% click-through rate*. * CTR benchmark according to Google’s measurement of US Tourist Destination campaigns. 66 Campaign Impressions Clicks CTR % CCT Meetings FY18 22,819 401 1.76% Display 22,819 401 1.76% CCT Spring/Summer FY18 9,354,002 24,669 0.26% Display 6,790,196 18,302 0.27% Video 2,563,806 6,367 0.25% Grand Total 9,376,821 25,070 0.27% 10.A.1 Packet Pg. 330 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) PARADISE PARADISEADV.COM CAMPAIGN DELIVERY –DISPLAY ANALYSIS Display campaigns generated over 7.8 million impressions and over 14,000+ clicks. Overall click-through rate was 0.19% which is above the industry benchmark of .05% -.10%.. * CTR benchmark according to Google’s measurement of US Tourist Destination campaigns. 67 Campaign/Vendor Impressions Clicks CTR % CCT Meetings FY18 SmartMeetings.com 15,218 1 0.01% CCT Spring/Summer FY18 Mediamath 2,973,341 2,480 0.08% AdaraMedia.com 339,476 252 0.07% Sojern 808,285 1,379 0.17% NY Times US 290,107 990 0.34% TampaBay.com 531,242 1,420 0.27% Adara Media 101,583 85 0.08% SouthFlorida.Sun-Sentinel.com 186,871 78 0.04% AJC.com (Atlanta Journal Constitution)223,087 210 0.09% Orlandosentinel.com 444,272 207 0.05% TravelSpike.com 458,857 3,225 0.70% PalmBeachPost.com 250,005 209 0.08% Miami Herald 205,966 498 0.24% Valassis 1,003,686 3,471 0.35% Grand Total 7,831,996 14,505 0.19% 10.A.1 Packet Pg. 331 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) PARADISE PARADISEADV.COM CAMPAIGN DELIVERY –VIDEO ANALYSIS Video campaigns delivered over 2.5 million impressions with over 1.4 million completions, resulting in an overall completion rate of 66% video completion rate. 68 * Pre-Roll Completion Rate benchmark IAB.com –INNOVID 2016 Global Video Benchmarks –Industry Benchmark 70-75% Camapaign/Vendor Impressions Clicks CTR % Completions Video Starts VCR % CCT Spring/Summer FY18 2,563,806 6,367 0.25% 1,475,268 2,225,822 66.28% Mediamath 1,173,493 1,605 0.14% 796,627 1,131,729 70.39% AdaraMedia.com 78,653 80 0.10% 28,783 78,589 36.62% Sojern 219,978 468 0.21% 155,338 218,665 71.04% NY Times US 279,679 977 0.35%- - - TampaBay.com 61,141 761 1.24% 52,730 61,090 86.32% SouthFlorida.Sun-Sentinel.com 14,824 5 0.03% 14,237 14,810 96.13% PalmBeachPost.com 120,277 116 0.10% 31,222 119,580 26.11% Miami Herald 98,958 321 0.32% 50,868 98,454 51.67% Valassis 516,803 2,034 0.39% 345,463 502,905 68.69% Grand Total 2,563,806 6,367 0.25% 1,475,268 2,225,822 66.28% 10.A.1 Packet Pg. 332 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) PARADISE PARADISEADV.COM FACEBOOK / INSTAGRAM ANALYSIS Paid social campaigns generated over 375K impressions and over 4K+ link clicks. Overall link CTR was 1.15%. CAMPAIGN DELIVERY ENGAGEMENT SEPTEMBER YTD SEPTEMBER YTD 69 Campaign Name Reach Impressions Link Clicks CTR -Link Clicks CPC Frequency Spring/Summer FY18 204,453 378,822 4,350 1.15%$1.05 1.9 Totals 204,453 378,822 4,350 1.15%$1.05 1.9 Campaign Name Reach Impressions Link Clicks CTR -Link Clicks CPC Frequency Spring/Summer FY18 871,012 3,130,234 45,153 1.44%$0.95 3.6 Totals 871,012 3,130,234 45,153 1.44%$0.99 2.75 Campaign Name Post Reactions Post Comments Post Shares Link Clicks Page Likes Spring/Summer FY18 391 16 24 4,350 66 Total 391 16 24 4,350 66 Campaign Name Post Reactions Post Comments Post Shares Link Clicks Page Likes Spring/Summer FY18 4,246 187 415 45,153 783 Total 4,246 187 415 45,153 783 10.A.1 Packet Pg. 333 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) PARADISE PARADISEADV.COM GLOSSARY OF TERMS Avg Frequency The number of times, on average, a person was exposed to digital advertising during the reporting period. Bounce Rate The percentage of people who leave a website after viewing just one page. CTR Click-through rate –the percentage of total impressions resulting in a click on the ad. Impressions The number of times a digital communication element (email, banner ad, video, etc.) was viewed by a person. This number includes multiple exposures to an individual. Interactions The number of clicks on measured elements within a website or digital ad. In Social Media, this refers to comments and shares. Open Rate Click-through rate –the percentage of total emails sent that were opened and viewed. Unique Users The number of unduplicated people exposed to digital communications. VTR View-through rate –the percentage of total impressions resulting in a person visiting the website after being exposed to digital advertising but not clicking on the ad. 70 10.A.1 Packet Pg. 334 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) PARADISE PARADISEADV.COM GLOSSARY OF SOCIAL MEDIA TERMS Impressions The number of times a piece of content was viewed by a person. This number includes multiple exposures to an individual. Instameet Opportunity where Instagrammers gather together to take photos / videos of an area or event. Interactions The number of Twitter mentions and retweets. Retweet A Twitter term referring to a repost or forwarded message. Mention A Twitter term referring to the number of times someone has initiated or participated in conversation directly with the brand account. Interaction Total number of times a user has interacted with a Tweet. This includes any clicks on the tweet (hashtags, links, avatar, username, tweet expansion), retweets, replies, follows, media views, follows, card clicks, and likes. Pin Clickable piece of content within Pinterest that brings viewers to its source location on the internet. Pins are located within boards which are organized by topics and themes. Unique Users The number of unduplicated people who interacted with social platforms. 71 10.A.1 Packet Pg. 335 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) TOURIST TAX COLLECTIONS Collier County Tax Collector 10.A.1 Packet Pg. 336 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.A.1 Packet Pg. 337 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.A.1 Packet Pg. 338 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.A.1 Packet Pg. 339 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.A.1 Packet Pg. 340 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) WEB SITE ANALYTICS Miles Partners, Inc. 10.A.1 Packet Pg. 341 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) EXECUTIVE SUMMARY As expected, activity was down significantly from September 2017, when Hurricane Irma affected the area and drove up site visits. Year over year, visits were down 28%, unique visitors decreased by 29% and pageviews decreased by 6%. However, the average time spent on the site rose 11% and the overall bounce rate lowered/improved 50%. SITs were solid. Guide Orders increased 118% and newsletter signups soared 433% due to a successful fly-in campaign. Goal completions increased 14% on average. MOM traffic was down 19%, following previous trends for the season and a campaign slowdown at the end of September. 10.A.1 Packet Pg. 342 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) TOTAL SITE TRAFFIC, PAGE VIEWS & ENGAGEMENT Performance (YOY) o Total Visits:*81,076 28% o Total Unique Visitors:*70,268 29% o Total Page Views: 144,380 6% o Average Time on Site: 1:37 11% o Overall Bounce Rate: 63% 50% *An anomaly (Hurricane Irma) brought 41,228 users on September 10, 2017. Between Sept. 7 and 13, traffic reached 73,954 sessions. 10.A.1 Packet Pg. 343 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) SIGNALS OF INTENT TO TRAVEL (SITS) o Guide Orders: 441 118% o E-Guide Views: 145 1% o E-Newsletter Sign Up: 288 433% o Hotel Listing Views: 2,068 22% o Deals Page Views: 1,996 94% o BookDirect Click-Thrus:*375 32% Bounce Rate:20% Duration: 5:00 Goal Completions (YOY) *Suggest improving booking tool visibility by adding booking widget to key pages throughout the site. 10.A.1 Packet Pg. 344 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) MOBILE, TOP PAGES & GEO MARKETS o Mobile Traffic: 68% of total traffic (including tablets) o Most Viewed Pages: (1) Homepage, (2) Beach Conditions landing page, (3) Discover Your Paradise campaign page, (4) Food Truck article (5,399 views!), (5) Events landing page o Top State Markets: Florida, New York, Illinois, Georgia, New Jersey o Top City Markets:Ft. Myers-Naples, NYC, Miami-Ft.Lauderdale, Tampa-St. Pete, Orlando o International Microsites (YOY Comparison): •UK: Visits down 93%, time on site down 78%, bounce rate up 210% •GERMANY: Visits down 4%, time on site up 25%, bounce rate up 2% •BRAZIL: Visits up 90%, time on site down 3%, bounce rate up 14% 10.A.1 Packet Pg. 345 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) ORGANIC TRAFFIC Social campaigns are now directing traffic to specific articles, such as the Naples Food Truck article, and this campaign is demonstrating one of the lowest bounce rates for a page at 35% despite its 5,399 views! o Organic traffic drove 28,199 visits in Sept, making up 35% of all traffic o Compared to 90,341 visits in September 2017, organic was down 38% YOY o The organic traffic bounce rate is at a healthy 50%, significantly lower than the overall bounce rate of 63% 10.A.1 Packet Pg. 346 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) o Total Impressions:79,900 o Total Clicks: 2,800 o CTR: 3.28% PERSONALIZED CONTENT Activity 10.A.1 Packet Pg. 347 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) o Local Market (Naples) o Impressions: 1,203 o CTR: 1.91% o Drive Market (FL, GA, SC) o Impressions: 9,726 o CTR: 1.36% o Fly Market (NE General) o Impressions: 3,819 o CTR: 0.97% PERSONALIZED CONTENT 10.A.1 Packet Pg. 348 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) o Fly Market (NYC) o Impressions: 4,212 o CTR: 0.74% o Fly Market (Midwest General) o Impressions: 1,657 o CTR: 1.15% o Fly Market (Chicago) o Impressions: 1,803 o CTR: .89% PERSONALIZED CONTENT 10.A.1 Packet Pg. 349 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) o International –Germany o Impressions: 238 o CTR: 14.29% o International –Brazil o Impressions: 159 o CTR: 5.66% PERSONALIZED CONTENT 10.A.1 Packet Pg. 350 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) PERSONALIZED CONTENT Pages Per Visit o Didn’t see PC: 1.5 o Saw PC: 1.9 27% o Clicked PC: 3.4 127% PC = Personalized Content Average Time Spent o Didn’t see PC: 1:05 o Saw PC: 1:28 35% o Clicked PC: 3:08 189% Bounce Rate o Didn’t see PC: 74% o Saw PC: 59% 20% o Clicked PC: N/A Engagement 10.A.1 Packet Pg. 351 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) TOP-LEVEL RECOMMENDATIONS o Continue to invest in content to drive traffic and engagement •When creating new content, aim to align topics with high-opportunity search terms: (Include these terms in the headline, and focus the content exclusively around these topics) -Beaches in Naples and Marco Island beaches -Everglades and Everglades National Park -Nightlife and entertainment -Restaurants on the water -Free movies on the lawn Mercato •Update and optimize relevant, high-interest events content, focusing on Oct-Dec timeframe •Update and optimize content related to hotels, dining and attractions Fly-ins increased Newsletter sign ups by 433% in September 2018, continuing a successful campaign. A new personalization strategy is in the works and will speak to UK markets and interests, while previously used copy for German and Portuguese maintains a high click through rate and will continue to be displayed as is when rolling out the new sites. 10.A.1 Packet Pg. 352 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) ON LINE HOTEL BOOKING SERVICES Book Direct-JackRabbit Systems 10.A.1 Packet Pg. 353 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.A.1 Packet Pg. 354 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) VISITATION AND CUSTOMER SATISFACTION SEPTEMBER 2018 10.A.1 Packet Pg. 355 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 3,358 TOTAL VISITORS IN SEPTEMBER September 2017*September 2018 Collier Museum at Government Center 135 565 Naples Depot Museum 876 1,313 Marco Island Historical Museum 285 755 Museum Of The Everglades 142 677 Immokalee Pioneer Museum at Roberts Ranch 2 48 TOTAL 1,440 3,358 *September 2017 visitation impacted by Hurricane Irma. 10.A.1 Packet Pg. 356 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) YEAR-TO -DATE VISITATION TOTALS 2016-PRESENT 0 10000 20000 30000 40000 50000 60000 70000 January February March April May June July August September Year -to-Date Total Visitation 2016 2017 2018 10.A.1 Packet Pg. 357 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) VISITOR RESIDENCYWhere are you from? 13% 27% 26% 6% 29% 10.A.1 Packet Pg. 358 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) How did you hear about us? (check all that apply)10.A.1 Packet Pg. 359 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) Were you welcomed by a Museum staff member or volunteer? Describe your overall experience at the Museum today.Based on a 1-5 sliding scale of satisfaction level. 10.A.1 Packet Pg. 360 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) There are five museums in the Collier County Museum system. How likely are you to visit one of our four other museums? Based on 0-10 scale of likelihood of visiting other locations. 10.A.1 Packet Pg. 361 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) How likely are you to recommend this museum to others?Based on Net Promoter Score® of likelihood of recommending specific locationPromoter: 9-10 Passive: 7-8 Detractor: ≤ 6 10.A.1 Packet Pg. 362 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) COLLIERMUSEUMS.COM WEB VISITOR REPORT New Visitor Returning Visitor 15.4% 84.6% Total of 31,800 users so far in 2018Average = 3,533 users per month In September 2018, CollierMuseums.com had 3,142 NEW site visitors, with572RETURNING site visitors. 0 5000 10000 15000 20000 25000 30000 35000 Year -to-Date Users -CollierMuseums.com 10.A.1 Packet Pg. 363 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) COLLIERMUSEUMS.COM WEB VISITOR DEMOGRAPHIC REPORT female male Site Demographics -GenderSeptember 20180 50 100 150 200 250 300 350 18-24 25-34 35-44 45-54 55-64 65+ Site Demographics -AgeSeptember 2018 37.9% 62.1% 10.A.1 Packet Pg. 364 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) THANK YOU Questions? 10.A.1 Packet Pg. 365 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10.A.1 Packet Pg. 366 Attachment: MARKETING PARTNER RPT Oct TDC.ppt (7105 : Marketing Partner Reports) 10/22/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 11.A Item Summary: Tourism Staff Reports Meeting Date: 10/22/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 10/17/2018 11:25 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 10/17/2018 11:25 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 10/17/2018 11:25 AM Tourism Jack Wert Director Completed 10/17/2018 11:37 AM County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 10/17/2018 11:43 AM County Attorney's Office Colleen Greene Attorney Review Completed 10/17/2018 2:28 PM Tourist Development Council Jack Wert Meeting Pending 10/22/2018 9:00 AM 11.A Packet Pg. 367 DIRECTOR ACTIVITIES- Jack Wert- October 2018 PERIOD AT A GLANCE 2018 2017 Number of Advocacy Contacts 9 6 Number of Trade Show/Conferences 6 1 Number of Tourism Industry/Inter Div. 6 5 Number of PR Interviews/Communications 7 5 3 Advocacy • Collier Lodging & Tourism Alliance Board Meeting on tourism issues • Florida Restaurant & Hotel Association Regional Meeting • Collier County Corporate Business Meetings • DMAI Advocacy Committee Meeting • Conference Calls on Algae Crisis • Fifth Avenue BID meeting with agency on joint marketing planning • Palmetto Ridge HS Tourism Class presentation • Presentation to Naples Networking Group • Commissioner Fiala on TDC Agenda Trade Shows/Tourism Industry Conferences • Regional Meeting with Sarasota, Charlotte, Lee and Collier County on Red Tide plan and co-ops • SKAL Southwest Florida Board and Dinner meetings • Destinations Intl. Education Conference on certifications • FADMO PR Committee Meeting on Legislative Session • National Estuaries Day Presentation at Rookery Bay • Florida Association of Museums Welcome and panel presentation on working with museums Promotional Activities 8 11.A.1 Packet Pg. 368 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) Tourism Industry & Intra-Division Meetings • Marketing meetings with Fort Myers VCB and Airport Marketing teams on UK flights • Meetings on new Amateur Sports Complex • Meetings with tourism staff and agency on 2019 Marketing Plans • Emergency Contact Procedures training with Miles team • WebEOC website training • Sports Complex Design meeting Public Relations/Communications • Collier New Hire Orientations on Tourism • Media interviews on tourism issues: o WINK o NBC-2 o ABC-9 o Naples News o Bob Harden Streaming Radio Interview o Gulfshore Life article on red tide impacts Promotional Activities/Special Events • Video shoot for WTM Travel Trade Dinner Sponsorship • Video/photo shoots for Sports and Meetings marketing • Meeting with Octagon group on CME Group Championship • Conference call with Pickleball promoters on 2019 contract • Meetings via conference calls with FBU on 2018 event • Meetings with Miles team on new website enhancements and International sites re build • Chad Crawford meeting on video shoot for algae and fishing • Stone Crab Festival promotions planning meeting 11.A.1 Packet Pg. 369 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) GROUP MEETING SALES REPORT Debi DeBenedetto – Group Sales & Marketing Manager Sept 9, - Oct. 10, 2018 PERIOD AT A GLANCE 2017 2018 Number of Meeting Planner Contacts 35 contacts 124 Contacts Number of RFP leads sent 21 leads sent 57 sent Number of Groups booked 2 booked 17 groups booked Total Room Nights/Econ. Impact for Period booked 983 room nights $625,309.91 $5,450,803.59 delegate spend 9,044 Room nights Number of RFP Enhancement (RFPE) Requests 3 new 2 new RFPE requests Number of RFPE’s to Contract 1 booked 7 lost 3 booked for $787,430.57 direct spend and 2340 room nights 3 lost RFPE’s Site Visits 1 site Working on 4 sites pending one complete Number of Shows Attended One 1 Governor’s Conference on Tourism Sales Activities this Period 11.A.1 Packet Pg. 370 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) • Wellness Tourism Visionary Task Force Four meetings this month: The task force held a local breakfast on Sept. 19 at the Edgewater Beach Hotel and got support of Wellness Tourism for Collier County to proclaim Collier County a Wellness Destination and support our January 19th, 2019 Wellness Day Experience. We are now meeting weekly to get events lined up for this Annual Be Well in Paradise Experience. • Attended Governors Conference on Tourism – Education • No Trade shows this month • Proofed Meetings newsletters • Completed 2 County requested training programs Registered for 2 new shows for 2019 – PCMA and Meet Well • Assisted Midwest rep with communication, paperwork and events she is attending. See her separate report. • Attended Tourism Roundtable event at Naples Opera • Attended September TDC meeting • Assisted Meetings Today writer Jen Juergens and writer Lori Jenny for wellness meetings articles in upcoming meeting publications • Assisted John Buchanan with a destination story for Association & Convention Facilities Meeting publication for a December story • Completed all follow up from IBTM and Smart Meetings • Interview with Ad agency on Media plan for meetings • Meeting with Northstar publications for media plan • Preparations to host Meetings Today Event at Hilton Marco Island Beach Resort Oct. 26-31, 2018. We will host 30 Meeting Planners. • Oversee sales staff activities, Michelle, Claudia and Adrienne. Fam Activities • Marketing two Fams for this fall October and December – We have 15 planners coming in Dec. 1-3 for the Encounter Fam and 6 Meeting planners attending the Elite Meetings pre- Fam – spreadsheets and communication /coordination in process • Assisted 4 planners with site itineraries upcoming. Other news • Submitted and won the bid to host 2019 Smart Meetings Event at JW Marco Island Marriott Beach Resort – 40 planners will be hosted 11.A.1 Packet Pg. 371 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) • Submitted and working on contract for XSITE 2019 to host at Ritz – Carlton Golf Resort 25 planners will be hosted • Submitted event to partners for Small Market Meetings Event hosting for 2019 – pending hotel bids 25 planners could be hosted • Winner – Prevue Visionary Award • Winner – Silver Flagler at Governors’ Conference for Meetings Video – thank you Paradise Agency • Winner Smart Meetings Platinum Choice Award 11.A.1 Packet Pg. 372 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero Reporting Period: September 11 – October 3, 2018 PERIOD AT A GLANCE 2017 2018 Number of Travel Agent Contacts 0 TBC Number of Tour Operator Contacts 29 34 Number of FAM’s/Site Visits 0 0 Number Trade Shows Attended 1 2 TRADE SHOWS: NEXT – Riviera Maya, Mexico September 11 – 14, 2018 Trends/Comments: This Latin American luxury tour operator show moved from May to September this year which caused it to compete with La Cita. Tour operators said they had to choose between the two. Over the 3 days I met with 34 tour operators at one-on-one meetings in addition to the seminars and networking events. Ecuador and Peru are very interested in our area and are looking for trainings and information to sell to their clients as they look for alternatives to Miami and Orlando. Argentina and Colombia are selling our area and there is more and more awareness each year. La FIT- Buenos Aires, Argentina September 28-October 3, 2018 Trends/Comments: This is the fourth year attending this show but this year we decided to mix it up to garner more awareness not only to Naples but to the entire West Coast of Florida. Tampa, St. Pete, Fort Myers and I created a booth together called La Costa Oeste de La Florida. The attention we received was overwhelming. All the media interviewed us individually and as a whole. Argentineans are very interested in coming to the west coast as they are tired of Miami and Orlando. We also created a flyer exclusively for the show which not only highlights each area but also suggests different activities that one must do in each area. The economy is not 11.A.1 Packet Pg. 373 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) doing so well this year; however, Argentineans will continue to travel because the ones that can afford to travel will still be able to afford it. They just may cut back a little. During the show we also held a seminar on Oct 2 in the afternoon on the west coast of FL. We each talked about the similarities and differences of our destinations. We had a full house of travel agents very interested in what we presented. This partnership has proven to be very successful and we will continue to market ourselves to the Latina American market as such. On Saturday, September 29, 2018 the Paradise Coast was recognized as a strategic partner of Panorama Turistico along with Palm Beach. This was for the destination videos that we created for the show back in April. Article theat appreared in theLa FIT Ladevi magazine 11.A.1 Packet Pg. 374 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) FAMS: East Coast Florida ASTA Chapter September 15-16, 2018 This FAM was rescheduled from last year due to Hurricane Irma. The group was a small group of travel agents from the east coast that came to stay and experience what Naples has to offer. The group was grateful for the opportunity to refresh their knowledge of the west coast which allows them to sell what is in their back yard. 11.A.1 Packet Pg. 375 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) Specialty Markets Michelle Pirre - Sales Assistant Sept 10-October 10, 2018 Specialty Markets Sales Plan Update Destination wedding webinar – Date correction set for October 18th for the CVB to host a wedding webinar for Destination Weddings & Honeymoon Specialists. As of October 10th, we have approx. 40 Travel agents registered. Registered for the Association of Bridal Consultants Conference in Tampa Bay. Will attend in the event Nov 11-14th. Looking to bring at least one partner. Attended SWFL Pride in Lee County on 10/6/2018 as a member of the Naples Pride Committee. We had a tent at the festival and promoted the Naples Pride Festival coming up June 1, 2019! Lots of interest and Naples Pride was able to make $777.00 in sales of t-shirts and other pride gear to put towards the Naples Pride Fest. Attended the Naples Pride Committee meeting on 9/25 where we discussed plans for upcoming 2019 Pride. We will be doing a brainstorm retreat before the end of month which will be a full day of Festival and Committee planning for sponsorships, vendors, park set up and marketing. Renewed membership with IGLTA and updated pictures on site, will be working with agency on target marketing plans. Contacted Naples Daily News and connected Shelby Reynolds and Jason Buro with Cavo to get some exposure on the local LGBT events in the destination. Please read the article, it was very well written and explains the need for more of these events in the destination. https://www.naplesnews.com/story/entertainment/dining/2018/09/20/cavo-lounge-north- naples-provides-lgbt-safe-place-drag-brunch-menu-hours-location/1214708002/ Attended this event on 9/16 and attend all the LGBT events, they are informative and give us great information that we can use in our marketing efforts, such as where are people coming from, why, and where are they staying. Attended Wellness Breakfast and assisted at the registration table. Learned how to use the survey system in iDSS and built and sent survey to partners on wellness experience date. Assisted with sending out water condition survey also. Attended Roundtable event on September 20, 2018 at Opera Naples. Education – Continuing Collier University Classes. FAM Tours N/A 11.A.1 Packet Pg. 376 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) 11.A.1 Packet Pg. 377 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) 2018 October Monthly Report- September Activities–Sports Team Jeffrey John, Nicole King, Ed Caum *Waiting on Hotel Backup Report Publix Labor Day Soccer Mega Sports Direct Impact $272,615 Economic Impact $387,081 Room Nights 348 TDC Funding $5220 Acquisition Cost $15 Total ROI (-1%) TDT $2360 Naples Kick Off Classic Soccer Kick Off Soccer Direct Impact $109,477 Economic Impact $155,476 Room Nights 124 TDC Funding TBD Acquisition Cost $ Total ROI TDT $ 11.A.1 Packet Pg. 378 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) Development Activities this Period - Ed Caum • Event Safety Protocol Meeting (X2) • New Hire Orientation Presentation (X2) • Lou Hammond Conf. Call (X3) • NCRP Artificial Turf Meeting (X2) • Meeting Quail Creek • Attend Florida Gov. Conf. • Attend Wellness Meeting • FBU Conference Call • Partner Roundtable • Beat Bobby Flay – 21 Spices • Website Services Solicitation Meeting • Facebook Live Jet Ski to Keewaydin • TDC Meeting • Winter Campaign Media Review • FADMO Conf. Call September Total Event Impact 2018 2017 Number of Events 2 2 Direct Impact $382,0192 $479,463 Economic Impact $542,557 $776,697 Room Nights 472 530 Average Acquisition Cost $15 $19.24 TDT TBD NA Total Funding Reimbursement TBD $10,200 11.A.1 Packet Pg. 379 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) • FGCU Hospitality Fair • SKAL Monthly Meeting • Attend Executive Leadership Meeting • Attend Wellness Roundtable • Attend Sports Council Membership Meeting • Florida Fire Juniors Meeting with Commissioner Solis • TV Interviews Red Tide (X2) • Spent two mornings at Naples Kick Off Soccer Tourney • Sports Photo Shoot Planning Session • Meetings Photo Shoot Planning Session • Fall/Winter Campaign Concept Meeting • B2B Website Status Meeting • How to do Florida Conf. Call • Video Solicitation Meeting with Procurement • Website Solicitation Scoring Meeting • Attend FADMO Annual Meeting Development Activities this Period – Jeffrey John • New Hire Orientation (X2) • FBU Conference Call • Meeting with Florida Fire • Site Visit to Sugden • Site Visit to NCRP • Meeting with Don Hunter at Quail Creek • Conference call with Pro Football Hall of Fame Youth Football • Attended ASC negotiation meeting • Attended ASC Design Meeting • Meeting with Tim Cartwright • Meeting with Don Hunter at Quail Creek re Amateur Golf events • Conference call with Pro Football Hall of Fame Youth Football • FBU Conference Call 11.A.1 Packet Pg. 380 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) • Partner Roundtable • Meeting with PARAB • Meeting with Parks and Rec • Site Visit Veterans Park • TDC Meeting • FBU Site Visits • Visited Residence Inn • FGCU Hospitality Fair • Attend Sports Council Membership Meeting • Meeting with Liz Sanders incoming Sports Council President • Florida Fire Juniors Meeting with Commissioner Solis • Visited Staybridge Suites • Red Bull Stand-up Paddle Board Meeting in Isle of Capri • Spent one morning at Naples Kick Off Soccer Tourney • Attend TEAMS Conference Annual Tradeshow Development Activities this Period – Nikki King • Site visit Publix Labor Day Tournament • FBU weekly operational conference call • Met with Florida Fire • Conference call with Pro Watercross • Conference call with Powerboat Nationals • Met with CC Public Schools FBU • Pre and Post event reporting • Quarterly CVB Round Table • Parks and Rec monthly meeting • Site Visit Naples Kick off Soccer Tournament • Coordinated venues for FBU • Coordinated EMS/Security for FBU • Sports Council Meeting • New Sports Complex Task Force meetings 11.A.1 Packet Pg. 381 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) • Met with PARAB on behalf of permitting for Pro Watercross • Site Visits Collier County for additional venue locations FBU • Met with Next Gen Softball 11.A.1 Packet Pg. 382 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) 11.A.1 Packet Pg. 383 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) 11.A.1 Packet Pg. 384 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) PUBLIC RELATIONS & COMMUNICATIONS REPORT JoNell Modys- PR Communications - September 2018 PERIOD AT A GLANCE Number of Media Contacts from CVB PR – 190 (See Staff Media Contacts Spreadsheet) September • 190 Number of Journalists/Influencers Hosted in Destination – 2 September • Alexandria Jones, Sept 7-9 • Charles McCool, Sept 16-20 News Releases – August: 11 News Releases September • New Sports Development Manager Jeffrey John Joins CVB For VISIT FLORIDA, FOWA Media Kits: • Experience Florida’s Paradise Coast • What’s New 2018-2019 • Hotel Renovations in FL’s Paradise Coast • Destination Fact Sheet • Paradise Coast Outdoor Adventures • Craft Beer • Fun Facts • All About Naples • Naples Has #2 Burger Joint-TripAdvisor • Naples, Everglades City in Top 10 USA Today Rankings Publicity Highlights • Travel Itch Radio – JNM 20-minute destination interview segment on Naples, Marco Island, Everglades for 300th Show • Coastal Breeze News – Tourism Star Awards photos • Smithsonian Magazine: CVB-sponsored article, video on Key Marco Cat exhibition 11.A.1 Packet Pg. 385 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) • Miami Herald – Dottie’s House – profile of Dottie Joiner in Everglades City • Various Local Outlets – Impact of red tide on tourism coverage • News-Press – Collier Tourism Column: Fall Events Bring Outdoor Fun – details Paradise Coast Blueway Festival; Rookery Bay Nat’l Estuaries Day celebration • ParadiseCoast.com – Daily update to area weather and red tide conditions Top Staff Projects September • Attend FL Outdoor Writers Association annual conference • Preparations for VISIT FLORIDA NYC event and media deskside visits • Completed tagging project for Cleanpix photos on website • Daily Beach Conditions webpage updates – crisis response • Network of contacts for daily beach reports on red tide or clear conditions • News monitoring • Attend Florida Outdoor Writers Association annual conference • Edits for multiple consumer, meetings eNewsletters • Wrote and submitted Visitor Statistics, Upcoming Industry Events, Paradise Coast in 11.A.1 Packet Pg. 386 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) the News, Leisure Activities, Social Media sections for Industry eNewsletter • Edits for all other Industry eNewsletter sections • Write, issue news releases • Assist tourism partners with information, share publicity • Daily social media content, posting, responses • Regular updates to website article pages, add deals, events 11.A.1 Packet Pg. 387 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) MONTH/YEAR: SEPTEMBER 2018 PREPARED BY: UK & IRELAND OFFICE HIGHLIGHT OF THE MONTH: O2/Travelplanners Consumer Promotion The UK office worked on a major UK consumer brand promotion with worldwide mobile network provider O2 and in partnership with key tour operator, Travel Planners, to secure a ‘prize package competition’ and an additional ‘money off offer’ – to encourage future consumer bookings. The promotion will run on multiple platforms, including apps and website with the chance to win a 10-night trip to Florida’s Paradise Coast plus receive discounts off future holidays booked. Our industry partner is Inn on Fifth. The promotion has a huge estimated reach of 2.2m UK consumers. OMMAC provided all assets and additional specific copy, to ensure the promotion had the greatest chance of success. We negotiated to partner with one of the largest consumer Tour Operators in the UK, along with one of the most popular network providers maximises the reach of the campaign, as well as ensuring a wide diversity in the audience reached. 11.A.1 Packet Pg. 388 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) Above: O2 Website landing page MARKET UPDATE: Florida set for another record year of tourism Florida tourism is on track for yet another record year of arrivals, although international arrivals were flat. While the Red Tide bloom continues to impact many communities reliant on tourism, the first half of the year showed arrivals were up nearly 6% on last year. Preliminary figures show an estimated 65.5 million came to the Sunshine State from January-June this year. "If we have that sort of growth for the rest of the year, we're going to have 125 million tourists," Gov. Rick Scott said. Budget flights to Florida to launch this winter Icelandic airline WOW air is to launch seasonal flights from the UK to Florida in December with one-way fares starting from under £130 The inaugural flight to Orlando International Airport will depart on December 18 from London Gatwick and Edinburgh. There will be three flights a week, but all of them will operate via Reykjavik, giving a total journey time from London and Edinburgh of just under 14 hours, including the stopover in Reykjavik. The flying time for direct flights from the UK is normally nine hours, or nine hours and 30 minutes – prices will need to reflect the additional journey time. At least two new Disney ships to homeport in Port Canaveral Disney is to base at least two of its three new ships at Port Canaveral in Florida. The cruise line's first new builds since 2012 will begin rolling out one a year from 2021. The ships will run on liquefied natural gas and will be of a similar size to the Disney Dream and Disney Fantasy. Busch Gardens to build new tiger-themed rollercoaster A new tiger-themed steel rollercoaster is to open at Busch Gardens Tampa Bay next spring. The theme park claims Tigris will be Florida’s tallest launch coaster. It will move both forwards and backwards, with steep drops, a 150-foot skyward surge and an inverted roll, all at more than 60 mph. The 1,800 feet of steel track has been designed to mimic the agility of the tiger. A second new ride will be coming to the Gwazi area of the park in 2020. According to US Dep of Commerce - despite a strong dollar and an uncertain political climate in Britain, the United Kingdom again sent a record breaking number of visitors abroad globally in 2017 and continues to represent a sizable opportunity for U.S. travel suppliers. The UK ranks third in overall arrivals to the United States (behind Canada and Mexico, respectively), and thus the UK is the number one overseas market. UK spending globally is on the rise, however, UK spending in the United States has seen a significant decline (11%) between 2016 and 2017. 11.A.1 Packet Pg. 389 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) After a sharp fall in 2009 due to global recession, UK outbound visitor numbers have increased every year since 2012, reaching a new peak in 2017. According to Travel Trends 2017 (published by the UK Office for National Statistics (ONS)), there were 72.8 million visits abroad by UK residents in 2017. This 3% increase comfortably surpassed the previous visitor record of 70.8 million set in 2016. UK visitor spending abroad globally rose 2% between 2016 and 2017, however, UK visitor spending in the United States declined 11% from the previous year, falling from $5.89 billion in 2016 to $5.26 billion in 2017. Depending on seasonality, there are an average of 1,000 direct flights between the US and UK each week. Major airlines with US routes include: American Airlines, British Airways, Delta Airlines, United Airlines, and Virgin Atlantic Airways. U.S. destinations are also serviced by two major disruptor airlines (Icelandic, Norwegian), as well as three major charter carriers (Jet2, Thomas Cook, and Thomson). The top 10 U.S. cities with most frequent service is (in order): New York (JFK), Newark (EWR), Chicago (ORD), Los Angeles (LAX), Orlando (MCO), Boston (BOS), San Francisco (SFO), Dulles (IAD), Atlanta (ATL), and Miami (MIA). This is positive for Florida’s Paradise Coast as two of the top 10 arrival cities are in Florida. MARKETING/SALES/PROJECTS & ACTIVITIES: EVENTS: Brand USA DMO Event, 17th September, Rosewood Hotel, High Holborn We attended the Brand USA annual DMO & CVB Workshop in September for the second year running, providing a platform for UK-based DMO and CVB marketing/PR representatives to learn more about Brand USA and the programmes it is running in the UK market. The event was very informative and well-attended. Topics covered included trade training, FAM trips, content creation, consumer media campaigns and trade/consumer PR initiatives. Of note, was the launch for next year - Brand USA Travel Week, which will take place during 9th – 13th September 2019. There will be a three-tiered approach to the week. 1) Brand USA Travel Expo with B2B sessions, 2) Enrichment and Education including innovative seminars 3) Consumer engagement through the hosting of a consumer and media event. UPCOMING EVENTS 2018 DATE SPECIAL EVENT LOCATION October World Travel Market planning and preparation London 5-7 November World Travel Market London 5th November Visit Florida/Florida’s Paradise Coast Signature Event, WTM London 11.A.1 Packet Pg. 390 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) Above: Brand USA Panel discussion during DMO Event including speakers from Brand USA, Virgin Holidays, MDSG and Social Influencer Louis Cole World Travel Market Planning is in place for one of our major events - World Travel Market 2018, OMMAC have been reaching out to key industry contacts and selected media to secure meetings on behalf of Florida’s Paradise Coast. With Wendy Cole once again joining from Naples Beach Hotel & Golf Club and Cathy Christopher, The Inn on Fifth, 2018 is an exciting year for the destination and we’re working to ensure a full schedule. WTM Daily – Brand USA Partner News OMMAC were contacted by Brand USA about supplying information for their ‘partner news’ segment, where they include information from partners around the United States on what’s new in their destinations. We worked with the CVB to supply them with copy and imagery to highlight the news in Florida’s Paradise Coast. CO-OP MARKETING: Vacations to America 11.A.1 Packet Pg. 391 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) Following up on discussion at IPW – we worked on details for Florida’s Paradise Coast to be featured in the Vacations to America ‘Buddy Book’ to mark their 25th Anniversary. The book will be distributed to their database of agents to support selling the destination to their high-end customers. OMMAC worked with Vacations to America to supply updated imagery and ensure all copy was accurate, including highlights of the region, top tips including promoting the value for travel during the summer months - see below. This campaign will be in market in the UK fall season - peak holiday planning and decision-making time for UK & Ireland consumers – especially for the family market. Below: Vacations to America – double page in the 25th Anniversary ‘Buddy Book’ Visit Florida 2019 Co-operation and Planning In line with our 2019 Marketing strategy, we’ve been liaising with the Visit Florida UK team to discuss co-op marketing opportunities for Q4 of 2018 and for 2019. Partnering with Visit Florida is an extremely beneficial way to maximise budgets and ensure adequate share of voice for Paradise Coast. With a 11.A.1 Packet Pg. 392 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) valued and ongoing partnership, we have developed with Visit Florida we are able to maximise planning ahead to ensure a targeted and timely reach and in the peak booking periods of 2019. Plans will be secured post our new budget after October 18. Additional opportunities will further be discussed after October 2018 with many partners and including: British Airways Holidays / BA / ST Sports – Southall Travel / American Holidays CONSUMER MARKETING: Visit USA Ireland E-Zine Update We supplied updates for Visit USA Ireland September /October E-Zines which will be sent out to their database in the lead up to WTM. This was a very good opportunity to target the Irish market and ensure that the news from the destination reaches all of the Visit USA Ireland contacts. Family Traveller/ TravelPlanners OMMAC have secured an excellent opportunity with high-end family publication Family Traveller – circulation 38,177 - for the September issue which runs until December with – maximising on our budget as able to reuse earlier creative – which we worked with the publication to update. We have negotiated an additional digital segment to further strengthen our presence - the call-to-action tour operator TravelPlanners will assist with the promotion prize package for the digital reach. FAM TRIPS: Virgin Holidays FAM trip – November 2-7 OMMAC are liaising with key tour operator partner Virgin Holidays, to help organise their FAM trip, which will see 14 members of Virgin Holidays staff including 10 from their retail division visit Florida’s Paradise Coast in November 2018, staying for 3 nights. Virgin Holidays is one of the major tour operators from the UK to our destination and a valued partner - this FAM will provide an excellent opportunity to showcase everything the destination has to offer to their staff to encourage sales for the future. We are working closely with the CVB and the tour operator. PLANNING AND REVIEW: Ongoing planning for the exciting year a head while setting in place tracking for past years activity. Year-end 11.A.1 Packet Pg. 393 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) Finalising year-end, OMMAC has been liaising with all partners with whom campaigns have been run in the last 12 months. Checking on all requested invoice information and deliverables to ensure fiscal year-end. Now all completed. PUBLIC RELATIONS In the News: Extensive coverage of Hurricane Florence in the Carolinas – mainly on residents/ visitors fleeing the storm – no mention of Florida. Publication/ Circulation Activation/ Date of travel Angle/ Theme Industry partners Status update/ publish date PR Value Selling Travel Trade Publication Circ - 14,925 September 18 Touring the southern regions of Florida Quote from Jack Wert Complete Coverage achieved in the September 2018 publication, with a quote from Executive Director Jack Wert (see below) $1,226 Isabel Conway – freelance & Irish Independent Cir - TBC December 18 or January 19 Preview the new exhibit at Marco Island Historical Museum with Smithsonian that includes the Key Visit Florida _ TBC Securing date in order to obtain assistance with flights & car rental - ongoing TBC 11.A.1 Packet Pg. 394 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) Marco Cat Calusa artifact. Carly Honeyfield – Bella Magazine Circ - 166,000 copies sold each week August 19 To showcase family product in the Naples and Marco Island areas. TBC Ongoing Dates are confirmed, meeting at WTM secured to discuss in further detail TBC Sarah Forrest Freelance journalist who blogs for Golf Guru Group – will also be pitching to other golf publications including The Golf Business (Golf Guru pageviews: 19,000) Consumer Opportunity Liaison ongoing To raise the profile of golf in Naples in the UK GolfBreaks – unable to provide flights at the moment – still in discussion Ongoing Liaison continues with Sarah to see if a trip to the region will be possible as Flights are required. TBC 11.A.1 Packet Pg. 395 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) Below: Selling Travel – September 2018 Social Activity Status/Result We continue to keep a presence on @ParadiseCoastUK. This month we have looked to inform potential travelers of upcoming events and use inspirational quotes and images to encourage them to travel. @ParadiseCoastUK continues to grow followers and get support through retweets and likes. 11.A.1 Packet Pg. 396 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) A selection of Facebook and Twitter updates this month Facebook Twitter – #FridayFeeling 11.A.1 Packet Pg. 397 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) SUMMARY OF ACHIEVEMENTS – European Markets 11.A.1 Packet Pg. 398 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) prepared by on 28 September 2018 SEPTEMBER 2018 TOUR OPERATOR ACCOUNTS Germany o Tourlane, Julian Stiefel, Managing Director DiaMonde Portfolio Introduction We made first contact with the new travel start up called Tourlane. Via the magazine “Gründerzene”, a magazine introducing new and innovative start-ups from all industries, we came across the new Travel Agency/Tour Operator Tourlane. With a fresh and cool concept, they want to revolutionize the online travel agency and tour operating business in Germany. We introduced DiaMonde and the whole Portfolio to the Product Team of Tourlane and to take the first step towards a successful cooperation. o CRD International, Pia Hambrock, Junior Product/Marketing Manager NAP Sales We have secured to schedule a product meeting and training at the CRD office on Nov 6th, 2018. 11.A.1 Packet Pg. 399 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) o erlebe-fernreisen GmbH, BEST-RMG, Karin Ben Mansour, Product Manager USA NAP Sales We have secured the opportunity to distribute our NAP brochures during their USA customer event in their head office in Krefeld on October 6, 2018. Approx. 80 consumers will attend the in-house event. o erlebe-fernreisen GmbH, BEST-RMG, Karin Ben Mansour, Product Manager USA NAP Sales We have secured and scheduled a NAP training of the service center from erlebe-fernreisen on January 22, 2019. The training will be accompanied by a product meeting afterwards. o TourConsult International, Andreas Fraissl, Owner NAP Sales We held a product call with Andreas. He reported that he is very satisfied with NAP and Florida bookings in general. He and the sales team always push NAP and include it in every Florida itinerary they sell. They do push the Inn on Fifth, but quite recently also the Naples Beach Hotel, as they often have special offers and the price-performance ratio is incredible, he said. We could also achieve that he has uploaded a second hotel onto the TourConsult website. Online now are the Inn on Fifth and the Naples Bay. 11.A.1 Packet Pg. 400 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) o Tenzing Travel, New Dutch Travel Company B.V., Melanie Modder, Manager Production North America NAP Marketing We have secured and confirmed a marketing campaign with Tenzing Travel. The campaign consists of two parts: The first part is the internal e-learning reaching 1700 TA in the Netherlands, NAP receives five questions with content, of course representing the USP’s of the destination. The second part of the campaign is the online campaign, in which we have our landing page online for one more year and promote that landing page, along with the Tenzing Travel deals for the destination on a slot in their bi- weekly newsletter send to 90.000 addresses. Additionally, NAP will be promoted through their Facebook B2B and B2C fan pages with a follower number of over 20.000. The duration of the campaign is October - February. The cost for this campaign are 2,850 USD. o FAIRFLIGHT Touristik GmbH, Beatrice Erbert, Assistant Manager NAP Marketing We have secured and confirmed the marketing campaign with FAIRFLIGHT. This TO will again be launching the dedicated Florida brochure (B2C) for next season. It was a huge success in the last 4 years and will be printed 5.000 times this year. They are present at all major tourism shows with a booth, where they will distribute the Florida brochures. Our marketing package includes 1-page dedicated NAP advertorial. In addition to that, the package includes the inclusion of NAP in one of their monthly newsletters, which is send out to 12.400 addresses. The cost for the campaign are 1,500 USD. Switzerland o Knecht Reisen AG, Michael Bötschi, Product Manager North America NAP Marketing 11.A.1 Packet Pg. 401 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) We have successful secured and confirmed the following marketing campaign with Knecht Reisen: The campaign includes an advertorial in the annual Knecht Reisen North America brochure, which we have had the previous years as well. In addition, a dedicated landing page (with image gallery, advertorial) on the Knecht Reisen website, as well as NAP would be highlighted as web recommendation on their website for 2 weeks, is included as well. On top of that the inclusion of the Knecht Reisen B2C newsletter is part of the campaign and a cinema advertising, were a NAP video or Ad for 10 seconds will be shown in one of the leading cinemas in Switzerland. The duration of the campaign is January -March 2019 in the high booking season. The cost of the campaign is 5,000 USD. TRAVEL AGENTS o TA Sales Calls: this month, we have proudly presented NAP to a total of 34 travel agents during personal visits in following areas. o itravel Individual Travel GmbH, Alexandra Donst, Travel Agent NAP Sales Alexandra has participated in our e-learning with Visit USA in June. She has reached out to us and we could support her with our info material which she would like to distribute to her clients. EVENTS o Visit USA Cinema Roadshow Date & Place 10.-11.09.2018 Stuttgart & Frankfurt Nr of attendees 90 Profile of event The concept is new and quite refreshing. The evening events took place in movie theaters / cinemas. Each partner had a 15 min presentation on the movie screen as well as a table during the travel market, which took place before and after the 11.A.1 Packet Pg. 402 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) presentations. At the end of the event the participants were shown the Brand USA movie “America Wild”. Profile of attendees Travel agents from the region Stuttgart and Frankfurt. General feedback The TAs enjoyed the different kind of roadshow and loved the NAP presentation, as many told us afterwards at our travel market stand. We do have to note though, that we wished for more qualitative conversations during the travel market in Frankfurt compared to Stuttgart the quality of agents wasn’t as high. Cost 1.800 € o DiaMonde Theme Event about islands ‘magic Date & Place 20.09.2018 Dusseldorf Restaurant Zweigleisig Nr of attendees 17 Profile of event This evening was dedicated to the topic "islands" and their special magic: What is it that makes islands so special or us? How come that already as a child we are in love with the island-feeling? How does our image of an island move during our life? And what is special on the islands in DiaMonde’s portfolio? The location “zweigleisig” was perfect to lean on this subject. To tell stories about our portfolio we had a separate room downstairs which was nicely decorated to create island atmosphere. For dinner, we went upstairs to the restaurant segment and had a fantastic meal. In both we found distance to the daily business. Food was served in five turns instead of courses. It came along in small separate plates which were placed in the middle of the tables, so everyone could pick what he likes. This type of dinner was very communicative and interactive, attendees network and for us it was the perfect chance to get to know our guests even better. It felt like a dinner with friends. We were able to create an urban island getaway, inspired by DiaMonde portfolio. Profile of attendees The attendees were selected TA and TOX partners. Mostly senior and top selling agents as well as owners in high and very high potential travel agencies or luxury tour operators. 11.A.1 Packet Pg. 403 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) General feedback 20 agents had registered for our event, but unfortunately, we had 3 short-term cancellations at the same day of the event due to understaffing and illness. The remaining 17 participants gave us an excellent feedback on the event. They confirmed they are fed up with the classical presentation evening. They love our stories and they loved to lean back with us and think about what we are selling for granted every day. Only a few knew the location, but none of them had been there before. They loved the style of food enthusiastically. Especially in Dusseldorf it is difficult to impress Travel Agencies which we achieved with this special evening. Cost Cost covered out of Event Retainer o Visit USA Switzerland Roadshow Date & Place 25.-27.09.2018 St. Gallen, Zurich, Basel, Bern, Lausanne, Geneva Nr of attendees 200 Profile of event We held 2 workshops per day a breakfast workshop and evening workshop. Each partner had 15 min presentation time on round tables with small groups up to 7 TAs. Profile of attendees The TAs, were agents from the city and surrounding areas of the roadshow locations. General feedback This roadshow is quite effective as it is the perfect platform to reach many agents throughout Switzerland in only 3 days. We had almost no “no-shows” and other Florida partners were the Key's, Visit Orlando, St. Pete, The Breakers Palm Beach. The agents loved our NAP presentation and took many notes as well as they had a lot of questions. About 50% of the agents we met have been to NAP personally before. Especially the French/Swiss part was very successful, as the agents in Lausanne were very grateful for all the insider information, Lausanne is a city with a very wealthy clientele. According to VUSA it was not as easy to get TAs in Geneva and out of the 20 participants we had 4 no shows, as a consequence in the next roadshow there will be a different city chosen instead of Geneva, VUSA reported. Cost 4.150 CHF 11.A.1 Packet Pg. 404 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) MARKETING o Facebook # posts: 8 #fans: 11,458 Please find down below the most successful post in September: #1 06.09.2018 post of Naples Pier, reached 1,324 clients, 113 reactions and 93 likes o DiaMonde Social Media We have successfully achieved to include NAP in several Facebook & Instagram activities sharing updates and stories (currently 780 fans on Facebook and around 330 on Instagram sourced from mainly TAs in German-speaking markets). o NAP Newsletter Prepared and sent out the dedicated NAP newsletter featuring Marco Island as island getaway as well as we highlighted restaurant tips and nature experiences to 3,266 consumers, media contacts and travel agents in DACH on September 21th, 2018. The opening rate was 18,6 %, which is under our usual opening rate of 22%, after evaluating why this might be, we came to the conclusion that maybe Friday, was not the best weekday and will send it on a different weekday next time. 588 opened the newsletter and in total it was opened 999 times. The most clicked link, was the paradisecoast.de German website. Please find screenshot of newsletter attached. o HolidayCheck Marketing We have secured and confirmed an ad campaign with HolidayCheck. After we have achieved that HolidayCheck created a NAP landing page this year completely FOC. The ad campaign is the perfect tool to promote the landing page and establish awareness and push sales for the destination, accordingly. The campaign includes an ad bundle (leaderboard, skyscraper etc.) and special destination targeting to lead 11.A.1 Packet Pg. 405 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) potential clients to our landing page. The duration of the campaign will be November to January 19. 3 months in the inspiration phase of travelers and high booking phase. Besides TripAdvisor, HolidayCheck is still the leading rating portal and a OTA at the same time which means that the clients don’t need to change websites for the booking process, they can follow through on the HolidayCheck page itself. Cost will be 3024,64 €. o Visit Florida & Mairdumont Marketing We have secured and confirmed the following opportunity with Visit Florida and Mairdumont. The campaign consists of a content marketing campaign on MarcoPolo.de. An online questionnaire / quiz on MarcoPolo.de will lead the user to a personalized travel magazine (full responsive design). Social Media Posts and ads and a performance display campaign (ca. 6 Mio Ad Impressions) will lead the user to the editorial content. A total of 5 partners can buy in and would receive the following: exposure in travel magazine Marco Polo (30.000 clicks guaranteed), exposure in Newsletter with image and text (67.000 subscribers), integration in 1 out of 5 social media posts with image. NAP is the only Florida west coast destination in this campaign. The costs are 3,500 USD and the duration is October -January. o Visit Florida & FTI & Steiff Marketing Campaign We have successfully secured and confirmed the cross-media campaign with Visit Florida, FTI and Steiff. Steiff is a leading German brand in the toy industry with a loyal and beloved following. The campaign will physically highlight the natural side of Florida as Steiff will be creating 2,000 limited edition Florida manatee stuffed animals (distributed to TAs through FTI) plus one life size toy manatee. The several activities of the campaign are both B2B and B2C: NAP will be included in the FTI B2C Landing Page (January – June), the B2C Standalone Florida Newsletter (January), in the Blog Article on FTI website (January – will remain online), POS Campaign Folder (8 pages, 1 page per partner)(January – June), as well as we would be included in the B2B Landing Page (November). The stuffed animals will be distributed to the FTI TAs and handed over to the clients, when they book the extra created fly drive focused on nature in Florida. The cost for this campaign are 3,500 EUR. 11.A.1 Packet Pg. 406 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) MEDIA / PR o Inclusion in Travel Magazines Florida Sun NAP is placed in the latest edition of the Florida Sun, 4th edition in 2018. NAP is on the cover page and featured with a 6-page article, with the theme of Naples being a city with the sense of well-being. Many outdoor activities are highlighted for example kayaking, Yoga, bike tours, trike tours and golf among many more activities. Please find screenshots attached. o Luxury Insider Reporting The show&tell ad we had with the online magazine was very much successful. This edition had an above average number of traffic as the summer edition is online for 2 months (August & July) and agents have more time to read during the vacation time. The NAP gallery ad was viewed by over 6.000 user and therewith is the second most popular ad in this edition. Please find reporting attached. o PR request We have achieved the following opportunity. Together with Visit Florida and GMCVB as well as SeaWorld, the CVB has the opportunity to collaborate with Jürgen Drensek, who is an award-winning producer of the monthly travel show “was mit reisen” shown at “Welt der Wunder” in German TV. It is a 60 min magazine divided in 5 parts. The show has a monthly viewer number of 500,000 and a you tube channel with 350,000 more visitors. The show would be published in spring/summer 2019. He is also supporting the online magazine of HolidayCheck with his videos “Jürgen reist”, which will generate even more exposure. Jürgen Drensek is travelling to Florida and would love to film in the Everglades National Park for the show. He wants to experience and film the Everglades in a discover style and dive in with a swamp walking tour, meet an Everglades local, explore the mangrove tunnels, rather than just hop on an airboat tour. He will 11.A.1 Packet Pg. 407 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) be filming himself in a “VLOG” Style. This is a great chance to get exclusive exposure of the western part of the Everglades and show the viewer a very authentic Everglades experience. Unfortunately, the dates Mr. Drensek choose for this project are the Thanksgiving week. Therefore, the CVB could not support this request. However, as Mr. Drensek is very passionate we could secure that he explores the Everglades by himself, which is very beneficial as NAP will receive exposure. REGISTRATIONS / PREPARATIONS o Visit USA Media Reception We have secured and confirmed the participation at the Visit USA Media Reception in Hamburg on November 6th, 2018. o NAP Consumer Show “Boot” We have successfully registered for the BOOT consumer show in Dusseldorf January 19-27.2019. With 247,000 visitors in 2017 this is a popular fair in Germany. The fair is all about boots and therefore Visit Florida will have stand at the fair and the CVB has partnered up with the Fort Myers CVB and will share one sub-booth during the fair. Our representation during this show can also be beneficial for the Eurowings flight routes from Dusseldorf to RSW and will be promoted accordingly during the fair. CONSUMER o Brochure fulfillment: 13 in total o We have supported 1 consumers via mail with their travel planning. HIGHLIGHTS IN OCTOBER 2018 o Mairdumont Campaign, October- January, 2019 o Tenzing Travel e-learning, October, 2018 11.A.1 Packet Pg. 408 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) o Fairflight Florida brochure production, October, 2018 o Visit USA Netherlands Roadshow, 2-5 October, 2018 o Tenzing Travel FAM, 23-25 October, 2018 o Media FAM Visit Florida, 22-24 October, 2018 o Media FAM Eurowings & Fort Myers, 26-30 October, 2018 o Press Release Theme: Sport Center, October, 2018 o Sales Calls Luxembourg, 10-12 October, 2018 o Sales Calls Munich, 16-19 October, 2018 o Sales Calls Nurnberg, 11-12 October, 2018 o Sales Calls Black Forest, 23 October, 2018 11.A.1 Packet Pg. 409 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) Powered by Monthly Report October 2014 Brazil • FIFA World Cup “stole” 6% of Brazilian tourists from US, according to US Chamber of Commerce data. • Brazil will close 2014 with 2,2 thousand business trade fairs, including B2C, according to UBRAFE (Brazilian Union of Fair Promoters). Most of events, 48% are concentrated on Southeast, followed by South (30,6), Northeast, East-Central area of Brazil (6,8) and North (3,9%). • Centro de Exposiçıes Imigrantes, one of the largest Sao Paulo Convention Centers will be rebranded to Sao Paulo EXPO. The rebranding also follows a USD123 million investment for the phase one of remodeling process that will enlarge the 40 thousand sq. meters of exhibition space to 50 thousand, plus 10 thousand sq. meters for the convention center. The phase one also will include a new modern acclimatization and Wi-Fi system, aside from a new restaurant area to be incorporated to the conventions. Leisure Sales Calls / Meetings Name Market Company Objective and Outcome Follow Up Ana Carina Landi raytur@netsite.com.br SP, Ribeirão preto Raytur Attended PC Fam Tour in Sep. 13-19 Sent AVIAREPS contacts for further information Vera Lucia Altavini Arantes maniadeviagem@terra.com.br SP, Bauru Mania de Viagem Attended PC Fam Tour in Sep. 13-19 Sent AVIAREPS contacts for further information Market Information TRADE 11.A.1 Packet Pg. 410 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) Camilla Bonatti camilla@rochatur.com.br SP Campinas Rochar Tur Attended PC Fam Tour in Sep. 13-19 Sent AVIAREPS contacts for further information Aliandra Kelly Bertolacini Fernandes aliandra.kelly@smtur.com.br SP Alphaville SM Tur Attended PC Fam Tour in Sep. 13-19 Sent AVIAREPS contacts for further information Regina Maria Bordini Megda reginamegda@villasturismo.com.br SP Campinas Villas Turismo Attended PC Fam Tour in Sep. 13-19 Sent AVIAREPS contacts for further information Monique Benvenutto de Paula monique@dauras.com.br SP Limeira Dauras Turismo Attended PC Fam Tour in Sep. 13-19 Sent AVIAREPS contacts for further information Alessandra Valerio alessandra@nanytur.com.br SP Campinas Nanytur Attended PC Fam Tour in Sep. 13-19 Sent AVIAREPS contacts for further information Carolina Domingues dos Santos cdomingues@stb.com.br São Paulo STB - Interchange Attended PC Fam Tour in Sep. 13-19 Sent AVIAREPS contacts for further information André Luis Teodoro dos Reis andre.reis@ancoradouro.com.br SP Campinas Ancoradouro Attended PC Fam Tour in Sep. 13-19 Followed up with Account Executive for further information, sending AVIAREPS contacts and pictures of the FAM to share among attendees. Carina Tosello catosello@golnaweb.com.br SP Campinas Gol Airlines - Campinas Attended PC Fam Tour in Sep. 13-19 Sent AVIAREPS contacts for further information. Will follow up for further information and co-op actions with FAMs and Press Trips 11.A.1 Packet Pg. 411 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) Cacalo Destro cacalo.destro@ancoradouro.com.br BR Ancoradouro/Mondiale – TO AVIAREPS Team did training at Ancoradouro in Campinas for 30 top agents and top Sellers followed by a lunch. Cacalo met the team for future actions and partnerships, now that Viracopos operations are increasing with more flights and new routes. Done Magda Nassar magda@softtravel.com.br BR Soft Travel – TO Introduce Jack to Magda and Soft Travel, talked about actions and coop activities. Ongoing Gleber Ferreira gleber@gmviagens.com.br BR GM Viagens - TA Preferred contact from ABAV. We presented Paradise Coast in our stand, showing where in the map it is, what to do, how to sell it in a package, and saying we can help in whatever they need here in Brazil. Ongoing Ana Maria Scalon anascalon@classviagens.tur.br BR Class Viagens e Turismo - TA Preferred contact from ABAV. We presented Paradise Coast in our stand, showing where in the map it is, what to do, how to sell it in a package, and saying we can help in whatever they need here in Brazil. Ongoing Wilza Mattos wilzajane@hotmail.com BR Wilza Tour –TA Preferred contact from ABAV. We presented Paradise Coast in our stand, showing where in the map it is, what to do, how to sell it in a package, and saying we can help in whatever they need here in Brazil. Ongoing 11.A.1 Packet Pg. 412 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) Maria Beatriz Paschoalotti bela@foryoutur.com.br BR For You – TA Preferred contact from ABAV. We presented Paradise Coast in our stand, showing where in the map it is, what to do, how to sell it in a package, and saying we can help in whatever they need here in Brazil. Ongoing Henrique Orico ricktourviagens@gmail.com BR Rick Tour – TA Preferred contact from ABAV. We presented Paradise Coast in our stand, showing where in the map it is, what to do, how to sell it in a package, and Ongoing saying we can help in whatever they need here in Brazil. Patrícia Gouveia Teles patricia@intermap.com.br BR Intermap Turismo - TA Preferred contact from ABAV. We presented Paradise Coast in our stand, showing where in the map it is, what to do, how to sell it in a package, and saying we can help in whatever they need here in Brazil. Ongoing Maria Helena Malta duomoturismo@terra.com.br Socorro Mendes Duomo.socorro@terra.com.br BR Duomo Turismo - TA Preferred contact from ABAV. We presented Paradise Coast in our stand, showing where in the map it is, what to do, how to sell it in a package, and saying we can help in whatever they need here in Brazil. Ongoing Aline Vilaça voyageturismo@yahoo.com.br BR Voyage Turismo - TA Preferred contact from ABAV. We presented Paradise Coast in our stand, showing where in the map it is, what to do, how to sell it in a package, and saying we can help in whatever they need here in Brazil. Ongoing 11.A.1 Packet Pg. 413 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) Emanuelle Carniatto manu@mundolivre.tur.br BR Mundo Livre Preferred contact from ABAV. We presented Paradise Coast in our stand, showing where in the map it is, what to do, how to sell it in a package, and saying we can help in whatever they need here in Brazil. Ongoing Bruna Sixel Bruna.sixel@timebrazil.com.br BR TimeBrazil – TO Preferred contact from ABAV. We presented Paradise Coast in our stand, showing where in the map it is, what to do, how to sell it in a package, and saying we can help in whatever they need here in Brazil. Ongoing Bernadete Camoski bernadeteviagens@gmail.com BR Personalized Travel Consulting Preferred contact from ABAV. We presented Paradise Coast in our stand, showing where in the map it is, what to do, how to sell it in a package, and saying we can help in whatever they need here in Brazil. Ongoing Maria Elvia Broch mel@melviagens.com.br BR Mel Viagens - Personalized Travel Consulting Preferred contact from ABAV. We presented Paradise Coast in our stand, showing where in the map it is, what to do, how to sell it in a package, and saying we can help in whatever they need here in Brazil. Ongoing Liliane Barbosa liliane@personnaliteviagens.com.br BR Personnalité Viagens - TA Preferred contact from ABAV. We presented Paradise Coast in our stand, showing where in the map it is, what to do, how to sell it in a package, and saying we can help in whatever they need here in Brazil. Ongoing 11.A.1 Packet Pg. 414 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) Camila Silva – camilasilva@cvc.com.br Andressa Rodrigues – andressarodrigues@cvc.com.br BR CVC – TO Meeting during ABAV to introduce Jack and the destination and to see opportunities to create packages to Paradise Coast. Ongoing Bruna Correa – bruna.correa@tam.com.br BR TAM – TO Meeting during ABAV to introduce Jack and the destination and to see opportunities to create packages to Paradise Coast. Ongoing Trainings Name of Company Market Number of Staff Trained Focus of Training Follow Up Ancoradouro Campin as 30 We presented Paradise Coast (and Paradise Coast) to 20 people from Ancoradouro staff, divided in groups of 10, we presented the destination as a complete experience in Florida. We showcase the video about Paradise Coast and delivered material about it. After the training with the staff, we did another training followed by lunch, to the top travel agencies sellers of Ancoradouro. Follow up with the hotel list to create packages to Paradise Coast Promotions (Joint Marketing Activities – JMA’s) Tour Operator Name Market Description Launch/Start Status Shows / Sales Missions / Fam Trips (Media and Trade) / Other Nam e Market Description Launch/Start Status Ancoradouro & Gol BR Fam Trip to Paradise Coast and Paradise Coast 13-18 September Done 11.A.1 Packet Pg. 415 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) Media Activities - We sent Business Plans - We created and sent proposal for Social Media - We sent list of publications/freelancers for Media FAM Oct. - We sent Press Release “Marco Island #1 US island by Trip Advisor” - We translated press release “Stone Crab Festival” delivered to media in Sep. - We will be translating press releases “Panther Festival” and “Film Festival” to be sent on Oct. Media Meetings Nam e Publication/Media Market Objective & Meeting Notes Follow Up Guto Motta guto@gutomotta.com.br Mix de Viagens BR Met editor in chief during ABAV. Sent press kits and information about the destination, including Stone Crab festival. Will follow up with in Oc. Cristiane Sinatura Cristiane@emporiumdeideias.com Emporium de Ideias BR We talked to the new Editor in Chief during ABAV. The idea is to invite Viajar Pelo Mundo and Experience to the Press Trip in the end of October. Will follow up in Oct. Laura Capanema Laura.capanema@abril.com.br Viagem e Turismo Travel Magazine BR Journalist has been to Florida’s Paradise Coast in September in an individual trip. Magazine to be issued in November Isabelle Sabbatini Isabelle@absoluta.com.br Absoluta BR We sent press release abaout US best beach according to Trip Advisor. Also met with editor in chief of the main luxury/lifestyle magazine of Campinas to talk about the growing market, news from Paradise Coast and the training AVIAREPS done in behalf of PC for Ancoradouro. Will develop new co-op projects to promote destination for 2015. See clippings below. Will follow up in October about the future projects MEDIA 11.A.1 Packet Pg. 416 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) Mauro Alves maural@uol.com.br Editor in Chief for GULA BR Editor in chief of Brazil´s most important gastronomy masgaine request photos and press release about Stone Crab Festival Will check for magazine issue in October Rayane Arouca redação@jornaldeturismo.com.br Jornal de Turismo BR Sent Stone Crab Festival interviewed Jack Wert for ABAV See clippings below Will follow up in oct. for ABAV interview Juliana Bellegard juliana@hoteliernews.com.br Hotelier News BR Editor of ublication focused in hotelier trade interviewed Jack during ABAV Will check for updates in October José Luiz Féder editoria@aeroportojornal.com.br Aeroporto Jornal BR Newspaper distributed for free in Brazilian airports. Editor requested images for digital version See clippings below Carla Zomignani turismo@atribuna.com.br A Tribuna BR Sent Stone Crab Festival See clippings below Jose Carlos Segami redação@portalsegs.com.br Portal Segs BR Sent Stone Crab Festival See clippings below Octavio Neto octavio@portalradar.com.br Portal Radar BR Portal Radar Trade Television´s editor in chief Interviewed Jack Wert during ABAV about the opening of a international office in Brazil Will check for video updates in October Rayne Arouca rayne@jornaldeturismo.com.br Jornal de Turismo BR Interviewed Jack Wert during ABAV about the opening of a international office in Brazil Will check for updates in October Patricia Penna jteredacao@gmail.com Jornal Turismo & Eventos BR Sent Stone Crab Festival See clippings below Anderson Massetto Anderson.massetto@mercadoeeventos.com.br Mercado & Eventos BR Interviewed Jack Wert during ABAV about the “Real Florida” See clippings below Diego Vertichio diego@panrotas.com.br Panrotas BR Interviewed Jack Wert during ABAV about the “Real Florida” and the opening of an international office in Brazil See clippings below Xavier Martin redação@turisjobs.com.br Turijobs BR Also publicized the interview of Jack Wert for Mercado & Eventos See clippings below Fernando Porto Fernando.porto@brasilturis.com.br Brasilturis BR Sent Stone Crab Festival Journalist asked for high-res pics for print version See clippings for print and digital version below 11.A.1 Packet Pg. 417 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) Priscila Ferraz Priscila.ferraz@brasilturis.com.br Brasilturis BR Publication interviewed Jack during ABAV regarding the new international office opening in Brazil, as well as the real Florida feel. See clippings below Organizing with Jonell - 5 participants (sent list of publications) - From 24-28 Oct. (final dates TBC – AVIAREPS Brasil is checking partnership with airlines for complimentary tickets) - Goals: take the most important publications for a familiarization trip to Paradise Coast and Stone Crab festival coverage Media Clippings Brasilturis – Sep. Issue – Special ABAV PRESS TRIPS APPENDIX A 11.A.1 Packet Pg. 418 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) Online clippings Trip Advisor #1 US Beach http://absoluta.com.br/site/viagens/6991/a-melhor-ilha-dos-estados-unidos Stone Crab http://www.brasilturis.com.br/noticias.php?id=18695&noticia=florida-tera-festival-gastronomico-sustentavel http://www.aeroportojornal.com.br/index.php?option=com_content&view=article&id=2469:florida-realiza-festival-do-caranguejo&catid=37:noticias&Itemid=124 http://www.atribuna.com.br/mobile/turismo/stone-crab-festival-celebra-iguaria-s%C3%B3-encontrada-na-fl%C3%B3rida-1.402637 http://www.jornaldeturismo.tur.br/noticias/internacional/60454-florida-tera-festival-gastronomico-sustentavel http://jornalturismoeeventos.com.br/2014/09/05/florida-promove-festival-gastronomico-sustentavel/#sthash.izis40Qz.dpbs ABAV http://www.turijobs.com.br/atualidade/noticias-turismo/florida-de-verdade-tem-foco-nas-praias-do-destino-id12753 http://www.panrotas.com.br/noticia-turismo/abav-2014/paradise-coast-participa-pela-1a-vez-da-feira-da-abav_105545.html http://brasilturis.com.br/noticias.php?id=18985&noticia=abav-2014-paradise-coast-abre-escritorio-de-repres http://www.mercadoeeventos.com.br/site/noticias/view/110195/florida-de-verdade-tem-foco-nas-praias-do-destino MEDIA SUBJECT PUBL. DATE AEV USD CIRCULATION WEBSITE A TRIBUNA DE SANTOS STONE CRAB FESTIVAL 05/set USD 11.000,00 546.000 http://www.atribuna.com.br/mobile/turismo/stone-crab-festival- celebra-iguaria-s%C3%B3-encontrada-na-fl%C3%B3rida-1.402637 JORNAL TURISMO E EVENTOS STONE CRAB FESTIVAL 05/set USD 1.200,00 15.000 http://jornalturismoeeventos.com.br/2014/09/05/florida-promove- festival-gastronomico-sustentavel/#sthash.izis40Qz.dpbs ABSOLUTA #1 BEACH IN US BY TRIP ADVISOR 08/set USD 2.460,00 22.000 http://absoluta.com.br/site/viagens/6991/a-melhor-ilha-dos-estados- unidos 11.A.1 Packet Pg. 419 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) JORNAL DE TURISMO STONE CRAB FESTIVAL 08/set USD 3.800,00 350.000 http://www.jorna tera-festival-gas BRASILTURIS STONE CRAB FESTIVAL 09/set USD 4.490,00 60.000 http://www.brasi tera-festival-gas AEROPORTO JORNAL STONE CRAB FESTIVAL 12/set USD 900,00 20.000 http://www.aero ew= ca BRASILTURIS STONE CRAB FESTIVAL 15/set USD 4.530,00 15.000 MERCADO & EVENTOS INTERVIEW WITH JACK WERT ABAV 26/set USD 4.600,00 400.000 http://www.mer -de PANROTAS INTERVIEW WITH JACK WERT ABAV 26/set USD 6.200,00 500.000 http://www.panro coast-participa-p TURISJOBS INTERVIEW WITH JACK WERT ABAV 26/set USD 600,00 7000 http://www.turijo verdade-tem-foc BRASILTURIS INTERVIEW WITH JACK WERT ABAV 27/set USD 4.490,00 60.000 http://brasilturis. paradise-coast-a TOTAL ADVERTISING VALUE AND MEDIA CIRCULATION 44.270 1.995.000 NEXT MONTH PLAN – October 2014 Company Action Ancoradouro Follow up on inserting Paradise Coast in their packages. CVC Follow up on inserting Paradise Coast in their packages. TAM Viagens Follow up on inserting Paradise Coast in their packages. AVIAREPS List of hotels to disseminated to the trade. Contacts from ABAV Keep contact and provide additional information about Paradise Coast to all of them. Do personalized contact to preferred list. Travel agencies from Sao Paulo Schedule 10 sales calls with Agencies from Sao Paulo Travel agencies outside Sao Paulo Schedule 5 sales calls with agencies outside Sao Paulo AVIAREPS Activities o List of website topics to be translated o Research which Tour Operators already have Paradise Coast offered 11.A.1 Packet Pg. 420 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) VISITOR SERVICES REPORT- Lori Lou Waddell September 2018 Visitor Profiles Month Big Cypress Oasis Everglades Immokalee Marco Island Naples YTD Total Year 2015 52,473 107,564 85,941 1,103 6,810 20,419 274,310 Year 2016 65,051 104,162 67,403 1,252 6,321 6,992 251,180 Year 2017 44,153 92,081 40,329 1,617 4,647 5,193 188,020 Jan 2018 6,145 10,946 3,649 223 349 702 22,014 Feb 2018 6,362 12,619 3,684 313 405 517 23,900 Mar 2018 7,097 15,897 5,280 117 401 474 29,266 Apr 2018 4,041 7,880 1,954 140 202 234 14,451 May 2018 2,444 6,071 1,634 145 140 283 10,717 Jun 2018 2,613 5,883 0 83 85 207 8,871 Jul 2018 3060 7029 0 98 84 177 10,448 Aug 2018 2172 5216 0 144 64 236 7,832 Sept 2018 1310 3646 0 118 108 150 5,332 Oct 2018 Nov 2018 Dec 2018 Total YTD 35,244 75,187 16,201 1,381 1,838 2,980 132,831 • Everglades City Visitor Information Center has closed their location as of June 1, 2018. Visitor Origins 11.A.1 Packet Pg. 421 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) Origins Naples Visitor Information Center 11.A.1 Packet Pg. 422 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) SEPTEMBER ACTIVITIES 2018 Activities for the Period • Attend Florida Governor’s Conference on Tourism • Attend SCOCC Board Retreat at Greater Naples Chamber of Commerce • Respond to all emails regarding tourism in Collier County coming to Chamber of Commerce • Training for new volunteer • Accept invitation to guide a bus tour of Naples for Aston Gardens residents • Visit Train Depot Museum • Send out Calendar of Events to all Chamber of Commerce Board Members. • Update on Visitor Center in lobby at the Naples Depot Museum 11.A.1 Packet Pg. 423 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) • Confirm FAMs • Respond to requests for Visitor and Relocation packets • Update Visitor Counts for Collier County Visitor Information Centers • Update Statistics for Naples Visitor Information Center • Request all materials below par levels for Visitor Information Center from attractions, hotels, restaurants • Manage VIC Vol Schedule • Manage/update/email Calendar of Events for Tourism partners • Manage daily operation of Visitor Information Center • Manage all requests for Visitor and Relocation materials Distribution • I Case of Maps to Collier County Library on Orange Blossom • 1 Case of Naples Maps to Naples Bay Resort • 1 Case of Naples Maps to LaQuinta Inns • 1 Case of Naples Maps to Pure Florida • 1 Case of Naples Maps to Realty Company • 1 Case of Naples Maps to Residence Inn & Suites Monthly Attendance • Chamber of Commerce monthly events • CVB Staff Meeting • TDC Meeting • SKAL Meeting Board Meeting followed by Membership event at Bayside Grill • Sports Council General Meeting and Board Meeting 11.A.1 Packet Pg. 424 Attachment: Staff Reports for Oct 18 TDC (7097 : Tourism Staff Reports) 10/22/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 12.A Item Summary: Detailed Staff Reports Meeting Date: 10/22/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 10/17/2018 1:11 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 10/17/2018 1:11 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 10/17/2018 1:12 PM Tourism Jack Wert Director Completed 10/17/2018 1:24 PM County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 10/17/2018 1:27 PM County Attorney's Office Colleen Greene Attorney Review Completed 10/17/2018 2:22 PM Tourist Development Council Jack Wert Meeting Pending 10/22/2018 9:00 AM 12.A Packet Pg. 425 9/9/2018 - 10/10/2018 Naples Marco Island Everglades CVB Sales Report Event Type:All Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:ALL FUTURE DEFINITE AAMC 7/15/2019 7/20/2019 0 24 67$30,203.99 0RFP Rcvd Local2019 GIA Steering Committee Meeting Association-Meetings, Conventions Cvent $0.00newBooked Business Advantage Destination & Meeting Services 2/19/2019 2/19/2019 0 600 600$0.00 0Site VisitSite Visit Site Global $0.00newPlanning Advantage Destination & Meeting Services 2/17/2019 2/21/2019 0 220 1,100$933,517.30 0RFP Rcvdprestige destinations Incentive Site Global $0.00newBooked Business American Bar Association 1/16/2019 1/21/2019 0 95 335$236,518.69 0RFP Rcvd2019 ABA Business Law Section Midwinter Leadership Meeting Corporate Repeat Planner $0.00newBooked Business American Bar Association 1/21/2020 1/27/2020 0 148 399$277,667.71 0RFP Rcvd2020 Derivatives and Futures Law Committee Winter Meeting Corporate $0.00repeatBooked Business American Express / M. Acosta 1/23/2019 1/27/2019 0 67 173$93,871.47 0RFP Rcvd LocalDePauw University Board of Trustees Retreat Education Cvent $0.00newBooked Business AmeriQuest Business Services 11/13/2018 11/15/2018 95 95 195$82,053.80 0RFP Rcvd2018 Nationalease Sales Meeting Transportation Networking $0.00newBooked Business Awards and Personalization Association 11/7/2018 11/10/2018 0 16 51$22,498.97 0RFP Rcvd LocalWinter Board Meeting Association-Meetings, Conventions Website $0.00newBooked Business Conference Direct 11/8/2018 11/10/2018 0 14 31$18,061.42 0RFP Rcvd LocalNational District Attorneys Association Executive Committee Meeting Corporate Cvent-Debi Knows $0.00newBooked Business Conference Direct 1/14/2019 1/16/2019 0 23 66$26,188.69 0RFP RcvdElkay 2019 Jan BPD Corporate Cvent-Debi Knows $0.00newBooked Business Printed: 10/10/2018 Page: 1 of 29Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 426 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:ALL FUTURE DEFINITE Conference Direct 1/24/2021 2/3/2021 0 325 2,000$1,399,210.89 0RFP RcvdCues Symposium 2021 Cvent-Debi Knows $0.00repeatBooked Business Conference Direct 1/9/2019 1/13/2019 0 20 60$35,755.10 0RFP Rcvd LocalASA Board Meeting Association-Meetings, Conventions Cvent-Debi Knows $0.00newBooked Business ConferenceDirect / B. Dees 7/22/2021 7/27/2021 0 365 1,040$690,835.83 0RFP Rcvd LocalFSA 2021 Summer Conference Association-Meetings, Conventions Cvent-Debi Knows $0.00newBooked Business ConferenceDirect / C. Davis 2/18/2019 2/20/2019 0 80 240$172,578.80 0RFP RcvdSabert Corporation Annual Sales Meeting Corporate Cvent $0.00newBooked Business ConferenceDirect / J. Marquard 5/16/2019 5/18/2019 0 87 191$126,391.35 0RFP Rcvd LocalFMA Board of Governors 2019 Association-Meetings, Conventions Cvent-Debi Knows $0.00newBooked Business ConferenceDirect / S. Hendrick 12/2/2018 12/4/2018 0 24 49$29,151.40 0RFP Rcvd LocalDecember MDRX Board Meeting Medical/Pharma/Health & Wellness Cvent-Debi Knows $0.00newBooked Business Data Trace Management Services 10/24/2020 11/1/2020 0 290 1,070$518,916.69 0Rfp enhancement LocalEastern Orthopedic Association 2020 $0.00newBooked Detroit Chapter of the National Association of Guardsman 11/1/2018 11/4/2018 0 300 1,200$863,300.74 0RFP RcvdSocial Meeting Association-Meetings, Conventions Website $0.00newBooked Business Express Scripts 10/15/2018 10/18/2018 0 80 320$140,553.72 0RFP Rcvd Local2018 Accredo Leadership Meeting Medical/Pharma/Health & Wellness $0.00newBooked Business Florida Anthropological Society 5/8/2020 5/10/2020 0 50 130$145,630.02 0RFP Rcvd Regional2020 FAS Annual Conference $0.00 Booked Business Florida Festivals & Events Association 7/29/2019 8/2/2019 0 200 640$293,430.47 0RFP RcvdFFEA 2019 Convention & Tradeshow RFP Networking $0.00 Booked Business Global Cynergies, LLC 2/28/2019 3/2/2019 0 41 83$52,230.12 0RFP Rcvd LocalPaul J. Hartman SALT Forum 2019 Financial Cvent-Debi Knows $0.00newBooked Business Printed: 10/10/2018 Page: 2 of 29Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 427 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:ALL FUTURE DEFINITE GlobauxSource 6/18/2019 6/20/2019 0 45 135$57,052.44 0RFP Rcvd LocalKonecranes Strategy Meeting 2018 - **URGENT REQUEST** Corporate Cvent-Debi Knows $0.00newBooked Business Hamilton Meetings & Incentives 1/30/2019 2/3/2019 0 14 56$30,812.78 0RFP RcvdGreater Michigan Ford Board Annual Planning Session 2019 Corporate Cvent-Debi Knows $0.00newBooked Business HelmsBriscoe 12/1/2018 12/7/2018 0 85 416$185,158.99 0RFP RcvdNACD ADP & MC 12.2018 Association-Meetings, Conventions Cvent-Debi Knows $0.00newBooked Business HelmsBriscoe 8/7/2019 8/10/2019 0 405 1,215$920,990.17 0RFP RcvdHelmsBriscoe / FTBA Corporate Cvent-Debi Knows $0.00newBooked Business HelmsBriscoe 5/3/2019 5/8/2019 0 245 852$528,381.43 0RFP RcvdPlastics Pipe Institute 2019 Corporate Cvent-Debi Knows $0.00newBooked Business HelmsBriscoe 2/21/2019 2/27/2019 0 96 300$194,537.85 0RFP RcvdMunicipal Bond Buyers 2019 Conference Financial Cvent-Debi Knows $0.00newBooked Business HelmsBriscoe 1/26/2019 1/30/2019 0 116 376$227,073.63 0RFP RcvdAssociation of Corporate Patent Counsel 2019 Winter Meeting Corporate Cvent $0.00newBooked Business HelmsBriscoe 11/25/2018 12/1/2018 0 220 730$631,014.39 0RFP RcvdEDPA - 2018 Annual Access Event Exhibit Designers & Producers Association Association-Meetings, Conventions Repeat Planner $0.00newBooked Business HelmsBriscoe 3/9/2021 3/14/2021 0 144 512$333,646.03 0RFP Rcvd LocalGeneral Thoracic Surgical Club Metting Corporate Repeat Planner $0.00newBooked Business HelmsBriscoe 2/5/2019 2/7/2019 0 10 30$19,317.22 0RFP Rcvd LocalComfort Keepers - Cobalt - Marco Corporate Cvent $0.00newBooked Business HelmsBriscoe 2/21/2019 2/23/2019 0 18 36$23,749.20 0RFP Rcvd LocalThe Zaf Group Feb 2019 Corporate Cvent $0.00newBooked Business HelmsBriscoe 10/27/2018 10/29/2018 0 51 102$127,914.48 0RFP Rcvd LocalWFRA 18 OCT-HEDIS & QI Summit Association-Meetings, Conventions Cvent-Debi Knows $0.00newBooked Business Printed: 10/10/2018 Page: 3 of 29Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 428 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:ALL FUTURE DEFINITE HelmsBriscoe 11/5/2019 11/8/2019 0 60 190$97,501.41 0RFP RcvdAmerican Feed Industry Assn Equipment Manufacturing Conf Association-Meetings, Conventions Cvent-Debi Knows $0.00repeatBooked Business HelmsBriscoe 6/22/2019 6/28/2019 0 10 70$29,052.30 0RFP Rcvd LocalLynch Family Reuinion Corporate Cvent-Debi Knows $0.00newBooked Business HelmsBriscoe 10/10/2018 10/14/2018 0 142 297$143,561.86 0RFP Rcvd LocalAWI 2018 Annual Conference Corporate Cvent $0.00newBooked Business HelmsBriscoe 2/5/2019 2/11/2019 0 264 300$355,572.30 0RFP RcvdIntersport Idea Festival 2019 Corporate Cvent $0.00newBooked Business HelmsBriscoe 9/4/2019 9/7/2019 0 80 220$107,662.80 0RFP Rcvd2019 ESICA/CSIA Fall Conference Association-Meetings, Conventions Cvent-Debi Knows $0.00newBooked Business HelmsBriscoe 12/6/2018 12/8/2018 0 40 120$52,322.48 0RFP Rcvd LocalGCH Construction Holiday Party - 12/6 to 12/9 2018 Corporate Cvent $0.00newBooked Business Hilton Marco Island Beach Resort & Spa 10/26/2018 10/30/2018 0 56 170$79,072.26 0Rfp enhancementMeetings Today South 2018 Corporate Networking $0.00newBooked Hilton Marco Island Beach Resort & Spa 1/9/2019 1/12/2019 0 100 300$132,282.34 0Rfp enhancementGraco AFTD National Sales Meeting Corporate $0.00 Booked IMN Solutions 1/8/2019 1/19/2019 0 500 2,395$2,454,993.40 0RFP Rcvd2019 NAPA Annual Meeting Association-Meetings, Conventions Cvent $0.00newBooked Business JW Marriott Marco Island Beach Resort 8/8/2019 8/11/2019 0 304 1,216$537,218.24 0Rfp enhancementFlorida Transportation Builders Assn 2019 Association-Meetings, Conventions Cvent-Debi Knows $0.00newBooked JW Marriott Marco Island Beach Resort 7/12/2019 7/18/2019 0 875 3,010$1,568,304.27 0Rfp enhancementHobsons Inc 2019 Corporate $0.00newCompany Canceled Meeting Booked JW Marriott Marco Island Beach Resort 1/26/2022 1/31/2022 0 500 3,000$1,751,796.75 0Rfp enhancement Local2022 NSIP Partner - Hotels $0.00repeatBooked Printed: 10/10/2018 Page: 4 of 29Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 429 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:ALL FUTURE DEFINITE JW Marriott Marco Island Beach Resort 10/29/2018 10/29/2018 0 0 0$0.00 0Rfp enhancement LocalMeetings Today South 2018 Corporate Networking $0.00 Booked JW Marriott Marco Island Beach Resort 7/4/2019 7/9/2019 0 290 775$465,943.65 0Rfp enhancement LocalCentury 21 Meeting 2019 Partner - Hotels $0.00 Booked JW Marriott Marco Island Beach Resort 2/6/2019 2/8/2019 0 146 146$94,486.59 0Rfp enhancementLIMRA Distribution Leaders Roundtable 2019 Financial $0.00newBooked JW Marriott Marco Island Beach Resort 6/10/2020 6/14/2020 0 127 635$861,816.02 0Rfp enhancement LocalFlorida Association of Criminal Defense Lawyers Association-Meetings, Conventions $0.00 Booked JW Marriott Marco Island Beach Resort 1/24/2019 1/28/2019 0 391 1,955$980,092.55 0Rfp enhancement2019 Compass National SAM $0.00repeatBooked JW Marriott Marco Island Beach Resort 1/29/2020 2/3/2020 0 500 3,000$1,516,748.49 0Rfp enhancement NationalNSIPAssociation-Meetings, Conventions $0.00repeatBooked Legacy Event Management Inc 2/6/2019 2/10/2019 0 72 241$158,754.12 0RFP RcvdPresidents Forum SMERF Website $0.00newBooked Business Marco Beach Ocean Resort 10/29/2018 10/29/2018 0 0 0$0.00 0Rfp enhancement LocalMeetings Today South 2018 Corporate Networking $0.00newBooked Maritz Travel Company 1/9/2019 1/18/2019 0 584 2,328$1,365,072.47 0RFP Rcvd LocalAmerisourceBergen MWI Animal Health National Sales Meeting Re-Source Association-Meetings, Conventions Cvent $0.00newBooked Business Maritz Travel Company 11/5/2018 11/7/2018 0 22 49$22,769.63 0RFP Rcvd Local2018 MWI / BI Joint Leadership Meeting Medical/Pharma/Health & Wellness Cvent-Debi Knows $0.00newBooked Business Meeting Sites Resource 7/20/2021 7/24/2021 0 278 950$359,754.84 0RFP Rcvd2021 Annual Conference Association-Meetings, Conventions Repeat Planner $0.00newBooked Business Meetings Today 10/26/2018 10/30/2018 0 90 170$112,864.86 0RFP RcvdMeetings Today South 2018 Corporate Networking $0.00 Booked Business Printed: 10/10/2018 Page: 5 of 29Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 430 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:ALL FUTURE DEFINITE Naples Grande Beach Resort 5/7/2019 5/11/2019 0 174 870$320,844.50 0Rfp enhancement LocalPDS UGA Conference Association-Meetings, Conventions $0.00newBooked Naples Grande Beach Resort 7/23/2021 7/28/2021 0 365 1,040$407,925.61 0Rfp enhancementFlorida Sheriffs Association Association-Meetings, Conventions $0.00newBooked Naples Grande Beach Resort 11/11/2019 11/16/2019 0 183 925$461,971.25 0Rfp enhancementNORA 2019 Annual Conference & Trade Show Association-Meetings, Conventions $0.00newBooked National Audubon Society 1/23/2019 1/27/2019 0 67 199$118,784.78 0RFP Rcvd LocalNational Audubon Soc. Jan 2019 Board Meeting - Naples Corporate Cvent $0.00newBooked Business National SAM Innovation Project 1/26/2022 1/31/2022 0 500 3,000$1,714,631.95 0RFP Rcvd Local2022 NSIP Association-Meetings, Conventions $0.00repeatBooked Business National SAM Innovation Project 1/29/2020 2/3/2020 0 500 3,000$1,684,111.59 0RFP Rcvd2020 NSIP Association-Meetings, Conventions $0.00repeatBooked Business NGALA 10/28/2018 10/28/2018 0 0 0$0.00 0Rfp enhancement LocalMeeting Today-South 2018 Corporate Networking $0.00newBooked NHS Global Events 3/27/2021 4/1/2021 0 101 414$265,982.09 0RFP Rcvd LocalNTMA - Annual Conference - Spring 2021 Association-Meetings, Conventions Cvent-Debi Knows $0.00newBooked Business Parker Hannifin 1/20/2019 1/24/2019 0 42 107$84,029.95 0RFP Rcvd NationalWinter Planning Meeting 2019 Corporate Cvent $0.00newBooked Business Site Search, Incorporated 9/17/2019 9/19/2019 0 125 375$179,076.21 0RFP RcvdJudicial Assistants Association of Florida (JAAF) Government Repeat Planner $0.00newBooked Business Site Search, Incorporated 5/18/2021 5/22/2021 0 350 935$448,499.61 0RFP RcvdFlorida Federation of Fairs & Livestock 2021 Association-Meetings, Conventions Repeat Planner $0.00newBooked Business Site Search, Incorporated 5/17/2022 5/21/2022 0 350 935$454,765.73 0RFP RcvdFlorida Federation of Fairs & Livestock 2022 Association-Meetings, Conventions Repeat Planner $0.00newBooked Business Printed: 10/10/2018 Page: 6 of 29Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 431 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:ALL FUTURE DEFINITE Site Selection Solutions Inc 4/12/2019 4/18/2019 0 145 620$420,557.02 0RFP RcvdNAEC 2019 Corporate $0.00newBooked Business Square One Meeting Planning 2/26/2019 2/28/2019 0 20 60$28,127.21 0RFP Rcvd RegionalWaypoint Strategic Advisors, SC Financial Networking $0.00newBooked Business The American College 1/29/2019 1/31/2019 0 60 125$72,815.04 0RFP Rcvd LocalAmerican College of Planning Association-Meetings, Conventions Philadelphia $0.00newBooked Business The Foundation for Government Accountability 3/5/2019 3/6/2019 0 20 40$25,363.45 0RFP Rcvd LocalFGA Donor Event Government $0.00newBooked Business The Hutton Group, Incorporated 1/13/2019 1/15/2019 0 20 60$28,701.99 0RFP Rcvd2019 The Hutton Group Board Meeting Corporate $0.00repeatBooked Business The Kellen Company 3/31/2019 4/5/2019 0 215 814$517,178.04 0RFP RcvdNCA 2019 Annual Meeting Corporate Cvent $0.00newBooked Business The Kellen Company 3/1/2019 3/6/2019 0 49 174$115,290.91 0RFP RcvdVinegar Institute 2019 Annual Meeting Association-Meetings, Conventions Cvent-Debi Knows $0.00newBooked Business The Ritz-Carlton Golf Resort, Naples 11/13/2019 11/18/2019 0 101 520$252,803.14 0Rfp enhancement LocalBrown University Pediatric Sleep Medicine Conference 2019 Medical/Pharma/Health & Wellness $0.00newBooked The Ritz-Carlton Golf Resort, Naples 10/30/2018 10/30/2018 0 0 0$0.00 0Rfp enhancement LocalMeetings Today South 2018 Corporate Networking $0.00newBooked This is Fusion 11/2/2018 11/10/2018 0 150 454$210,300.02 0RFP Rcvd LocalPRF # 7545 November Meeting Corporate Cvent $0.00newBooked Business 95 13,581 51,00480$30,527,619.50 0Event Count: $0.00 Status:CURRENT DEFINITE Printed: 10/10/2018 Page: 7 of 29Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 432 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT DEFINITE ACCESS Project 9/12/2018 9/12/2018 0 15 15$6,386.44 0RFP Rcvd LocalAT Lesson Integration Training Association-Meetings, Conventions $0.00 Booked Business ConferenceDirect / C. Tucker 9/22/2018 9/30/2018 0 190 931$732,515.06 0RFP Rcvd2018 APA Annual Conference Corporate GTM $0.00newBooked Business Florida Association of Museums Foundation 9/29/2018 10/3/2018 0 100 301$131,090.01 0RFP RcvdFlorida Association of Museums Foundation Association-Meetings, Conventions $0.00newBooked Business Global Cynergies, LLC 10/1/2018 10/5/2018 0 100 389$298,073.31 0RFP RcvdFraternal Order of Police FL State Lodge Association-Meetings, Conventions Cvent-Debi Knows $0.00newBooked Business HelmsBriscoe 10/10/2018 10/14/2018 0 142 297$143,561.86 0RFP Rcvd LocalAWI 2018 Annual Conference Corporate Cvent $0.00newBooked Business Naples Grande Beach Resort 10/2/2018 10/6/2018 0 110 440$163,622.64 0Rfp enhancementAWI Corporate Leads $0.00newBooked The Ritz-Carlton Golf Resort, Naples 10/8/2018 10/13/2018 0 101 399$121,498.00 0Rfp enhancementFraternal order of Police $0.00 Booked The Ritz-Carlton, Naples 9/29/2018 10/3/2018 0 100 310$0.00 0Rfp enhancement LocalThe Florida Assoc of Museums Association-Meetings, Conventions $0.00newBooked The Ritz-Carlton, Naples 10/5/2018 10/7/2018 0 350 996$478,935.52 0Rfp enhancementCalvary Chapel Marriage Retreat SMERF $0.00newBooked 0 1,208 4,0789$2,075,682.84 0Event Count: $0.00 Status:CURRENT TENTATIVE Pfizer 9/30/2018 10/3/2018 0 1,450 3,005$1,319,740.72 0RFP Rcvd LocalOctober National Sales Meeting Medical/Pharma/Health & Wellness Repeat Planner $0.00newRFP Pending 0 1,450 3,0051$1,319,740.72 0Event Count: $0.00 Printed: 10/10/2018 Page: 8 of 29Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 433 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:ITINERARIES Elite Meetings Alliance Account Itinerary: 10/01/2018 - 11/03/2018 0 0 01$0.00 0Event Count: $0.00 Status:LEADS SENT American Bar Association 1/23/2019 1/27/2019 0 12 48$27,421.98 0RFP Rcvd LocalJanuary 2019 Style Meeting Association-Meetings, Conventions Repeat Planner $0.00newRFP Pending American Express / A. Wilhelm 4/24/2019 4/28/2019 0 75 325$171,404.12 0RFP Rcvd LocalApria- COE- April 2019 Incentive Cvent $0.00newRFP Pending Beatty Group 2/7/2019 2/9/2019 0 20 60$38,634.44 0RFP Rcvd LocalEoff Electric Supply Corporate CMITE 2018 $0.00newLost Business Berthel Fisher & Company Financial Services, Inc. 3/4/2019 3/10/2019 0 92 395$1,014,546.06 0RFP Rcvd LocalBerthel Fisher Co. Financial Services, Inc. 2020 $0.00newRFP Pending Conference Direct 10/31/2019 11/4/2019 0 70 175$91,296.20 0RFP Rcvd Local2019 Annual Fall Executive Conference of the NJHSA Corporate Cvent-Debi Knows $0.00newRFP Pending ConferenceDirect / E. Silloway 7/23/2019 7/25/2019 0 207 436$196,331.22 0RFP Rcvd LocalTijuana Flats GM Conference 2019 Corporate Cvent $0.00newRFP Pending ConferenceDirect / M. Melwani 8/7/2019 8/10/2019 0 185 423$211,750.14 0RFP Rcvd LocalAdams and Reese 2019 Partner Retreat Corporate Cvent-Debi Knows $0.00newRFP Pending ConferenceDirect / T. Schwinden 6/19/2020 6/29/2020 0 616 1,728$1,490,803.83 0RFP Rcvd Local30539 - 2020 Automation Summit Corporate Cvent-Debi Knows $0.00newRFP Pending ConferenceDirect / T. Schwinden 6/25/2021 7/5/2021 0 616 2,203$1,375,978.87 0RFP Rcvd Local30541 - 2021 Automation Summit Corporate Cvent-Debi Knows $0.00newRFP Pending Printed: 10/10/2018 Page: 9 of 29Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 434 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:LEADS SENT ConferenceDirect / T. Schwinden 6/24/2022 7/4/2022 0 616 2,203$1,393,776.52 0RFP Rcvd Local30548 - 2022 Automation Summit Corporate Cvent-Debi Knows $0.00newRFP Pending Conscious Transformation 1/23/2020 1/26/2020 0 80 320$179,638.57 0RFP Rcvd LocalConscious Transformation Corporate Meeting planner fam $0.00newRFP Pending CWT Meetings & Events 2/7/2020 2/15/2020 0 367 1,349$922,199.44 0RFP Rcvd LocalGeneration Program Advisory Winter 2020 Corporate Cvent $0.00newRFP Pending Dade Association of School Administrations 7/28/2019 7/30/2019 0 186 392$359,189.54 0RFP Rcvd Local2019 DASA Summer Institute Association-Meetings, Conventions $0.00repeatRFP Pending Extra Space Storage 1/26/2020 1/30/2020 0 225 645$377,473.42 0RFP Rcvd LocalNational Sales Meeting 2020 Corporate Cvent $0.00newRFP Pending Florida Bankers Association 6/5/2020 6/10/2020 0 325 985$552,726.46 0RFP Rcvd LocalFlorida Bankers Association 2020 $0.00newRFP Pending HelmsBriscoe 9/28/2019 10/4/2019 0 600 1,906$914,703.20 0RFP Rcvd LocalHID Global Community Summit 2019 Corporate Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 11/2/2019 11/5/2019 0 170 530$253,669.04 0RFP Rcvd Local2019 Green Home Solutions Annual Conference Corporate Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 2/26/2020 2/27/2020 0 35 70$49,163.95 0RFP Rcvd LocalBoy Scouts-Winter 2020 Executive Board Association-Meetings, Conventions Cvent-Debi Knows $0.00 RFP Pending HelmsBriscoe 6/17/2020 6/20/2020 0 87 278$133,130.71 0RFP Rcvd LocalFlorida Concrete & Products Assn. 2020 Cvent-Debi Knows $0.00 RFP Pending HelmsBriscoe 11/7/2019 11/18/2019 0 450 1,620$785,516.30 0RFP Rcvd LocalFluke (a Fortive OpCo) Xcelerate 2019 Corporate $0.00newRFP Pending HelmsBriscoe 3/7/2019 3/9/2019 0 24 43$32,143.73 0RFP Rcvd LocalCV Global March 2019 Financial Cvent-Debi Knows $0.00newRFP Pending Printed: 10/10/2018 Page: 10 of 29Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 435 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:LEADS SENT HelmsBriscoe 2/1/2020 2/7/2020 0 325 1,145$729,634.28 0RFP Rcvd LocalCHS Inc 2020 Top Customer Summit Corporate Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 3/9/2021 3/14/2021 0 144 512$333,646.03 0RFP Rcvd LocalGeneral Thoracic Surgical Club Metting Corporate Repeat Planner $0.00newBooked Business HelmsBriscoe 4/6/2019 4/12/2019 0 30 210$111,708.21 0RFP Rcvd LocalRF Smart April 19 Corporate Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 9/25/2019 9/28/2019 0 185 555$227,559.63 0RFP Rcvd LocalBracewell LLP Incentive Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 1/20/2019 1/22/2019 0 10 20$9,519.48 0RFP Rcvd Local2019 Shared Governance Practicum Medical/Pharma/Health & Wellness Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 10/14/2021 10/20/2021 0 663 1,843$1,098,889.05 0RFP Rcvd LocalNAIOP CRE. Converge Conference 2021 Association-Meetings, Conventions Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 3/21/2019 3/24/2019 0 20 60$39,225.94 0RFP Rcvd LocalQuanta Services: Customer Summit 2019 Corporate Cvent $0.00newRFP Pending HelmsBriscoe 9/14/2022 9/18/2022 0 255 770$430,657.26 0RFP RcvdSIBA Discovery Show 2022 Corporate Cvent $0.00newRFP Pending HelmsBriscoe 3/12/2020 3/19/2020 0 43 222$151,792.85 0RFP Rcvd LocalWinter 2020 Board Meeting Corporate Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 6/23/2019 6/27/2019 0 94 381$179,365.32 0RFP Rcvd LocalSummer Youth Conference Corporate Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 1/20/2019 1/24/2019 0 40 200$79,161.41 0RFP Rcvd LocalTosoh Bioscience January 2019 Sales Meeting Corporate Cvent $0.00newRFP Pending IMN Solutions 11/1/2019 11/6/2019 0 65 203$112,288.70 0RFP Rcvd Local2019 AFFI Leadership Conference Association-Meetings, Conventions Cvent $0.00newRFP Pending Printed: 10/10/2018 Page: 11 of 29Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 436 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:LEADS SENT IMN Solutions 5/1/2019 5/5/2019 0 18 66$33,813.91 0RFP Rcvd Local2019 IACSC Strategic Board Retreat Corporate Cvent-Debi Knows $0.00newRFP Pending JW Marriott Marco Island Beach Resort 7/4/2019 7/9/2019 0 290 775$465,943.65 0Rfp enhancement LocalCentury 21 Meeting 2019 Partner - Hotels $0.00 Booked KLH Platinum Planning 4/26/2020 4/29/2020 0 70 280$0.00 0RFP RcvdRainbow Canada Corporate IBTM 2018 $0.00newRFP Pending Maritz Travel Company 1/12/2019 1/18/2019 0 240 1,203$669,314.13 0RFP Rcvd Local2019 ES National Business Meeting Corporate Cvent $0.00newRFP Pending Maritz Travel Company 12/1/2018 12/7/2018 0 45 148$68,997.20 0RFP Rcvd LocalLeadership Forum 2018 Medical/Pharma/Health & Wellness $0.00 RFP Pending Maritz Travel Company 1/1/2020 1/9/2020 0 762 2,767$1,570,269.12 0RFP Rcvd LocalAmerisourceBergen MWI National Meeting 2020 Corporate Cvent-Debi Knows $0.00 RFP Pending MarjaNet Inc.4/28/2020 5/3/2020 0 97 309$176,496.57 0RFP Rcvd LocalMK 2020 Annual meeting -1 Corporate FAM Invites $0.00newRFP Pending Meeting Expectaions, Inc 10/19/2019 10/25/2019 0 567 1,977$898,826.33 0RFP Rcvd LocalMST 2019 Annual Conference Financial Cvent $0.00repeatRFP Pending Meeting Sites Resource 1/12/2019 1/19/2019 0 19 128$0.00 0RFP Rcvd Local2019 - Staff Meeting Corporate Networking $0.00 RFP Pending Meetings Info MIM 2/24/2020 2/27/2020 0 40 140$112,374.75 0RFP RcvdLandOpt Principals and Sales Meetings 2020 $0.00newRFP Pending Naples Grande Beach Resort 11/4/2019 11/6/2019 0 300 800$415,598.92 0Rfp enhancement LocalVectorWorks Inc, 2019 Association-Meetings, Conventions $0.00newpending Naples Grande Beach Resort 4/27/2019 4/30/2019 0 105 317$182,531.62 0Rfp enhancement LocalCBIZ Summit 2019 Partner - Hotels Cvent $0.00 lost Printed: 10/10/2018 Page: 12 of 29Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 437 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:LEADS SENT Naples Grande Beach Resort 7/28/2019 7/30/2019 0 186 392$388,956.63 0Rfp enhancement Local2019 DASA Summer Institute Partner - Hotels $0.00newpending National Club Association 4/23/2022 4/25/2022 0 60 180$98,455.74 0RFILocalAnnual Conference 2022 Association-Meetings, Conventions Repeat Planner $0.00newPending Portman Management CO 8/17/2020 8/22/2020 0 65 340$155,517.62 0RFP Rcvd LocalEngineer's Conference Corporate Tradeshows - IBTM $0.00newRFP Pending Riverstone Communities 3/19/2019 3/22/2019 0 65 260$164,862.40 0RFP Rcvd LocalCorporate Event for Riverstone Communities Corporate Cvent $0.00newRFP Pending Site Selection & Meeting Consultants, Inc 5/23/2019 5/25/2019 0 15 31$21,867.14 0RFP RcvdTownsend Consulting Group Annual Retreat Corporate Repeat Planner $0.00repeatRFP Pending Smart Meetings 8/16/2019 8/20/2019 0 180 490$199,756.36 0RFP Rcvd LocalEast National 3 day Smart Meeting Corporate Smart Meetings $0.00newRFP Pending The American College 1/29/2019 1/31/2019 0 60 125$72,815.04 0RFP Rcvd LocalAmerican College of Planning Association-Meetings, Conventions Philadelphia $0.00newBooked Business The Group Travel Family 5/6/2019 5/9/2019 0 108 232$144,521.40 0RFP Rcvd LocalSmall Market Meetings Summit 2019 Corporate $0.00newRFP Pending The Kellen Company 4/25/2022 4/30/2022 0 223 706$397,872.24 0RFP Rcvd LocalPENS 2022 National Conference Medical/Pharma/Health & Wellness Cvent-Debi Knows $0.00newRFP Pending The Kellen Company 5/17/2020 5/23/2020 0 337 1,137$0.00 0RFP Rcvd LocalAOSW 2020 36th Annual Conference Association-Meetings, Conventions Cvent-Debi Knows $0.00newRFP Pending The Ritz-Carlton, Naples 6/5/2020 6/10/2020 0 325 985$552,726.46 0Rfp enhancement LocalFlorida Bankers Assn. Annual Meeting 2020 Partner - Hotels $0.00 pending VectorWorks, Inc 11/4/2019 11/6/2019 0 300 800$415,598.92 0RFP RcvdVectorWorks Inc, 2019 $0.00newRFP Pending Printed: 10/10/2018 Page: 13 of 29Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 438 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) 0 11,409 36,84357$21,282,062.05 0Event Count: $0.00 American Express / L. Anderson 1/11/2019 1/17/2019 0 400 1,702$964,802.93 0RFP Rcvd LocalSAGE Therapeutics Launch Medical/Pharma/Health & Wellness Cvent-Debi Knows $0.00newPlanner Cancelled RFP American Express Meetings & Events / L. Hay 4/8/2019 4/13/2019 0 422 959$628,737.61 0RFP Rcvd LocalUHG Optum Meeting Confidential Incentive Cvent $0.00newPlanner Cancelled RFP Conference Direct 2/19/2019 2/20/2019 0 10 20$13,393.22 0RFP Rcvd LocalRockwell Automation WG3 Meeting 2019 Corporate Cvent-Debi Knows $0.00newPlanner Cancelled RFP ConferenceDirect / M. Hilbeck Kozycki 2/19/2019 2/23/2019 0 100 357$219,483.66 0RFP Rcvd Local2019 UroGyn Medical/Pharma/Health & Wellness Cvent $0.00newPlanner Cancelled RFP Converged Network Services Group 3/13/2019 3/16/2019 0 22 70$45,448.69 0RFP Rcvd LocalCNSG President's Club 2018 [2019] Corporate Cvent $0.00newPlanner Cancelled RFP Fragomen Worldwide Partners' Conference 4/9/2019 4/13/2019 0 140 505$271,882.66 0RFP Rcvd Local2019 Fragomen Worldwide Partners' Conference Corporate Cvent $0.00newPlanner Cancelled RFP HelmsBriscoe 4/30/2019 5/2/2019 0 50 102$0.00 0RFP Rcvd LocalClarus Communications Corporate Cvent-Debi Knows $0.00newPlanner Cancelled RFP HelmsBriscoe 1/3/2019 1/9/2019 0 80 560$311,650.19 0RFP Rcvd LocalSouthern Clinical Neurological Society (SCNS) 46th Annual Conference Medical/Pharma/Health & Wellness Cvent-Debi Knows $0.00newPlanner Cancelled RFP HelmsBriscoe 4/30/2020 5/4/2020 0 68 272$130,608.13 0RFP RcvdW Insurance Top Trilogy 2020 Insurance Cvent-Debi Knows $0.00newPlanner Cancelled RFP Hospitality Performance Network 1/16/2019 1/24/2019 0 175 705$500,710.20 0RFP Rcvd2019-2021Annual Meeting & Tradeshow # 52646 Association-Meetings, Conventions HPN $0.00newPlanner Cancelled RFP NHS Global Events / S. Veldhuis 1/6/2020 1/10/2020 0 215 565$355,976.91 0RFP Rcvd LocalHuron - Leadership Summit - 2020 Leisure Cvent $0.00newPlanner Cancelled RFP NHS Global Events / S. Veldhuis 1/4/2021 1/8/2021 0 215 565$355,976.91 0RFP Rcvd LocalHuron - Leadership Summit - 2021 Leisure Cvent $0.00newPlanner Cancelled RFP Status:TURNED CANCELLED Printed: 10/10/2018 Page: 14 of 29Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 439 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED CANCELLED Nourish Retreats 9/27/2018 9/30/2018 0 24 96$28,711.70 0RFP RcvdRadical Joy Retreat SMERF Website $0.00newPlanner Cancelled RFP The Lane Group, LLC 12/2/2018 12/5/2018 0 67 201$91,526.10 0RFP Rcvd LocalLinde Distributor Management Meeting Association-Meetings, Conventions Cvent $0.00newPlanner Cancelled RFP Travelplex 3/20/2019 3/23/2019 0 16 50$32,530.83 0RFP Rcvd LocalManna Pro Products 2019 DAC Mtg Miam Corporate $0.00newPlanner Cancelled RFP 0 2,004 6,72915$3,951,439.74 0Event Count: $0.00 Status:TURNED CONTRACTED JW Marriott Marco Island Beach Resort 11/12/2019 11/15/2019 0 154 466$0.00 0CVB SponsoredConference Direct Associates Forum 2019 Partner - Hotels $0.00newevent Booked definite 0 154 4661$0.00 0Event Count: $0.00 Status:TURNED DEFINITE AAMC 7/15/2019 7/20/2019 0 24 67$30,203.99 0RFP Rcvd Local2019 GIA Steering Committee Meeting Association-Meetings, Conventions Cvent $0.00newBooked Business ACCESS Project 9/12/2018 9/12/2018 0 15 15$6,386.44 0RFP Rcvd LocalAT Lesson Integration Training Association-Meetings, Conventions $0.00 Booked Business Conference Direct 1/9/2019 1/13/2019 0 20 60$35,755.10 0RFP Rcvd LocalASA Board Meeting Association-Meetings, Conventions Cvent-Debi Knows $0.00newBooked Business Conference Direct 11/8/2018 11/10/2018 0 14 31$18,061.42 0RFP Rcvd LocalNational District Attorneys Association Executive Committee Meeting Corporate Cvent-Debi Knows $0.00newBooked Business Detroit Chapter of the National Association of Guardsman 11/1/2018 11/4/2018 0 300 1,200$863,300.74 0RFP RcvdSocial Meeting Association-Meetings, Conventions Website $0.00newBooked Business Printed: 10/10/2018 Page: 15 of 29Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 440 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED DEFINITE Florida Festivals & Events Association 7/29/2019 8/2/2019 0 200 640$293,430.47 0RFP RcvdFFEA 2019 Convention & Tradeshow RFP Networking $0.00 Booked Business HelmsBriscoe 3/9/2021 3/14/2021 0 144 512$333,646.03 0RFP Rcvd LocalGeneral Thoracic Surgical Club Metting Corporate Repeat Planner $0.00newBooked Business HelmsBriscoe 2/5/2019 2/7/2019 0 10 30$19,317.22 0RFP Rcvd LocalComfort Keepers - Cobalt - Marco Corporate Cvent $0.00newBooked Business JW Marriott Marco Island Beach Resort 6/10/2020 6/14/2020 0 127 635$861,816.02 0Rfp enhancement LocalFlorida Association of Criminal Defense Lawyers Association-Meetings, Conventions $0.00 Booked JW Marriott Marco Island Beach Resort 7/4/2019 7/9/2019 0 290 775$465,943.65 0Rfp enhancement LocalCentury 21 Meeting 2019 Partner - Hotels $0.00 Booked Maritz Travel Company 1/9/2019 1/18/2019 0 584 2,328$1,365,072.47 0RFP Rcvd LocalAmerisourceBergen MWI Animal Health National Sales Meeting Re-Source Association-Meetings, Conventions Cvent $0.00newBooked Business Naples Grande Beach Resort 11/11/2019 11/16/2019 0 183 925$461,971.25 0Rfp enhancementNORA 2019 Annual Conference & Trade Show Association-Meetings, Conventions $0.00newBooked National Audubon Society 1/23/2019 1/27/2019 0 67 199$118,784.78 0RFP Rcvd LocalNational Audubon Soc. Jan 2019 Board Meeting - Naples Corporate Cvent $0.00newBooked Business The American College 1/29/2019 1/31/2019 0 60 125$72,815.04 0RFP Rcvd LocalAmerican College of Planning Association-Meetings, Conventions Philadelphia $0.00newBooked Business The Foundation for Government Accountability 3/5/2019 3/6/2019 0 20 40$25,363.45 0RFP Rcvd LocalFGA Donor Event Government $0.00newBooked Business The Ritz-Carlton, Naples 10/5/2018 10/7/2018 0 350 996$478,935.52 0Rfp enhancementCalvary Chapel Marriage Retreat SMERF $0.00newBooked 0 2,408 8,57816$5,450,803.59 0Event Count: $0.00 Printed: 10/10/2018 Page: 16 of 29Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 441 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED LOST Alliance Incentives & Meetings, LLC 11/3/2018 11/12/2018 0 225 955$559,977.79 0RFP RcvdAlliance Incentives & Meetings November 2018 RFP Corporate Networking $0.00newLost Business American Bar Association 7/20/2018 7/22/2018 0 30 50$21,251.96 0RFP RcvdDade County Bar Association - 2018 Annual BOD Retreat Corporate Repeat Planner $0.00repeatLost Business American Express / K. Davis 9/11/2018 9/13/2018 0 57 171$80,605.17 0RFP RcvdSummit Trip - Sep/Oct 2018 Incentive Cvent-Debi Knows $0.00newPlanner never responded to our follow up Lost Business American Express Meetings & Events / T. Nunn 2/9/2019 2/15/2019 0 100 420$255,454.03 0RFP Rcvd LocalHerzing University 2019 Annual Meeting Education Cvent-Debi Knows $0.00newLost Business American Express Meetings & Events / T. Nunn 2/19/2019 2/22/2019 0 41 90$58,128.82 0RFP Rcvd Local2019 Investment Planners Winter Escape Financial Cvent-Debi Knows $0.00newLost Business American Society of Transplant Surgeons 10/3/2018 10/8/2018 0 96 308$106,664.36 0RFP RcvdASTS Surgical Fellows Symposium 2018 Medical/Pharma/Health & Wellness Destination Showcase - DC $0.00newPlanner never responded to our follow up Lost Business Aon Coporation 1/6/2019 1/11/2019 0 315 709$389,903.73 0RFP Rcvd Local2019 US Team Meeting Insurance Cvent $0.00newLost Business Beatty Group 2/7/2019 2/9/2019 0 20 60$38,634.44 0RFP Rcvd LocalEoff Electric Supply Corporate CMITE 2018 $0.00newLost Business CMP meeting Services 11/7/2018 11/11/2018 0 261 664$405,259.60 0RFP RcvdCMP Conclave – 2018 Corporate Website $0.00newPlanner never responded to our follow up Lost Business Commission for Case Manager Certification 1/9/2019 1/14/2019 0 34 101$45,413.60 0RFP RcvdCCMC 2019 Mid-Year Meeting Corporate Website $0.00newLost Business Conference Direct 10/1/2018 10/3/2018 0 26 78$35,767.86 0RFP Rcvd LocalUS & Canada Tax Conference 2018 Corporate Cvent-Debi Knows $0.00newLost Business Conference Direct 3/5/2019 3/11/2019 0 52 175$183,477.99 0RFP Rcvd LocalUNICO Board of Directors Meeting 2019 Association-Meetings, Conventions Cvent-Debi Knows $0.00newLost Business Printed: 10/10/2018 Page: 17 of 29Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 442 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED LOST Conference Direct 3/4/2019 3/11/2019 0 121 384$323,240.79 0RFP Rcvd2019 ASA Sub Excel Association-Meetings, Conventions ConferenceDir ect Team Leaders $0.00newLost Business Conference Solutions International 9/28/2018 10/3/2018 0 52 176$53,668.05 0RFP Rcvd NationalSupernus Managers Meeting Sept 2018 Medical/Pharma/Health & Wellness Cvent-Debi Knows $0.00repeatLost Business ConferenceDirect / C. Rehak 2/23/2019 2/27/2019 0 100 280$181,868.84 0RFP Rcvd LocalF4SS - 2019 Connect Corporate Cvent-Debi Knows $0.00newLost Business ConferenceDirect / D. Baarman 9/22/2020 9/27/2020 0 95 306$135,072.84 0RFP Rcvd LocalUSFN - 2019 Executive Servicer Summit Financial Cvent-Debi Knows $0.00newLost Business ConferenceDirect / K. Renzi 6/1/2019 6/4/2019 0 60 135$75,148.78 0RFP Rcvd LocalFABA 2019 Association-Meetings, Conventions Cvent $0.00repeatLost Business ConferenceDirect / S. Gates 1/12/2020 1/18/2020 0 120 490$303,441.42 0RFP Rcvd LocalAmphenol - Doherty Corporate Cvent-Debi Knows $0.00repeatLost Business ConferenceDirect / S. Hendrick 10/15/2019 10/18/2019 0 80 174$191,839.52 0RFP Rcvd LocalModern Healthcare 2019 Leadership Symposium Medical/Pharma/Health & Wellness Cvent-Debi Knows $0.00newLost Business ConferenceDirect / T. Schwinden 1/25/2019 1/31/2019 0 200 775$449,207.94 0RFP Rcvd Local2019 Sales Management Conference Corporate $0.00newnoneLost Business Council on Occupational Education 6/6/2018 6/9/2018 0 12 42$31,783.19 0RFP Rcvd2018 Commission Executive Comm. Mtg Association-Meetings, Conventions Encounter $0.00newLost Business CWT Meetings & Events 1/25/2019 1/31/2019 0 77 337$194,933.43 0RFP Rcvd Local2019 Regional Sales Meeting - OVID Americas & Solutions Corporate Cvent-Debi Knows $0.00newLost Business Experient / P. Nicoletti@ experient-inc.com 2/19/2021 2/26/2021 0 625 1,922$1,315,159.10 0RFP Rcvd LocalNAED 2021 South Central Region Conference Corporate Cvent $0.00newLost Business GlobauxSource 11/6/2018 11/10/2018 0 14 47$22,819.74 0RFP Rcvd LocalInterstate Batteries - DBU - 2018 DAC Team Meeting Dale / JH Corporate Cvent-Debi Knows $0.00newLost Business Printed: 10/10/2018 Page: 18 of 29Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 443 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED LOST Great American Custom Insurance Services 10/1/2018 10/4/2018 0 55 55$86,785.96 0RFP RcvdGreat American Customs Insurance Management Meeting 2018 Insurance Incentive Live $0.00newPlanner never responded to our follow up Lost Business HelmsBriscoe 1/24/2019 1/28/2019 0 360 1,193$822,628.61 0RFP Rcvd LocalABC Foundation Summer 2019 Corporate Cvent $0.00repeatNo Availability Lost Business HelmsBriscoe 10/7/2018 10/12/2018 0 60 220$128,810.51 0RFP RcvdIPA National Meeting 2018 Association-Meetings, Conventions Cvent $0.00newOther - Please Explain Lost Business HelmsBriscoe 7/15/2020 7/19/2020 0 203 479$333,466.94 0RFP RcvdFSGA annual 2020 Association-Meetings, Conventions Cvent-Debi Knows $0.00repeatLost Business HelmsBriscoe 2/20/2019 2/24/2019 0 25 83$50,862.42 0RFP RcvdASGE - Governing Board (Winter) Meeting 2019 NEW Corporate Cvent-Debi Knows $0.00newLost Business HelmsBriscoe 10/12/2020 10/16/2020 0 160 380$226,693.89 0RFP Rcvd LocalORR 2020 National Meeting Corporate Cvent $0.00newLost Business HelmsBriscoe 3/5/2019 3/11/2019 0 200 750$478,516.25 0RFP Rcvd LocalDavid Bayer, LLC Corporate Cvent-Debi Knows $0.00newLost Business HelmsBriscoe 4/29/2020 5/3/2020 0 256 716$371,107.51 0RFP RcvdACA Spring 2020 Financial Cvent $0.00newLost Business HelmsBriscoe 1/22/2019 1/27/2019 0 204 611$364,204.58 0RFP Rcvd LocalExactech NSM 2019 revised Medical/Pharma/Health & Wellness Cvent-Debi Knows $0.00newLost Business HelmsBriscoe 10/31/2018 10/31/2018 0 0 0$488.28 0RFP Rcvd LocalFall Planning Insurance Cvent-Debi Knows $0.00newLost Business HelmsBriscoe 1/20/2019 1/24/2019 0 92 221$143,061.62 0RFP Rcvd NationalInfinidat SKO 2019 Corporate Cvent-Debi Knows $0.00repeatLost Business HelmsBriscoe 2/21/2020 2/27/2020 0 330 1,340$901,456.38 0RFP Rcvd LocalIR Leadership Conference 2020 Corporate Cvent $0.00newLost Business Printed: 10/10/2018 Page: 19 of 29Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 444 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED LOST HelmsBriscoe 2/19/2021 2/25/2021 0 330 1,340$901,456.38 0RFP Rcvd LocalIR Leadership Conference 2021 Corporate Cvent $0.00newLost Business HelmsBriscoe 2/18/2022 2/24/2022 0 330 1,340$901,456.38 0RFP Rcvd LocalIR Leadership Conference 2022 Corporate Cvent $0.00newLost Business HelmsBriscoe 12/4/2018 12/7/2018 0 6 18$8,196.37 0RFP Rcvd LocalPerma Seal LS December 2018 Corporate Cvent-Debi Knows $0.00newLost Business HelmsBriscoe 11/5/2019 11/12/2019 0 155 588$310,172.46 0RFP Rcvd Local2019 AVCA Annual Conference Corporate Cvent-Debi Knows $0.00repeatLost Business HelmsBriscoe 2/3/2019 2/5/2019 0 75 155$72,446.90 0RFP Rcvd LocalCarnegie - National Summit 2019 Corporate Cvent-Debi Knows $0.00newLost Business HelmsBriscoe 2/2/2019 2/9/2019 0 120 515$326,494.77 0RFP Rcvd Local2019 STEMCO LP National Sales Meeting Corporate Cvent $0.00newLost Business HelmsBriscoe 1/23/2019 1/25/2019 0 130 280$202,152.29 0RFP Rcvd LocalWest Digital Communications 2019 SKO Corporate Cvent-Debi Knows $0.00newLost Business HelmsBriscoe 9/14/2019 9/17/2019 0 190 600$243,640.08 0RFP Rcvd LocalO & I Annual Conference Association-Meetings, Conventions Cvent $0.00newLost Business HelmsBriscoe 11/13/2019 11/15/2019 0 50 125$59,213.46 0RFP Rcvd LocalIAOE Annual Conference 2019 Association-Meetings, Conventions Cvent-Debi Knows $0.00newLost Business HelmsBriscoe 4/7/2019 4/9/2019 0 65 142$154,333.56 0RFP Rcvd LocalRGA Reinsurance - 2019 Stop Loss Symposium Corporate Cvent-Debi Knows $0.00newLost Business Hendrickson 1/26/2019 1/30/2019 0 30 87$46,552.05 0RFP Rcvd LocalHendrickson On-Highway Fleet Council Meeting Corporate Website $0.00newLost Business Hilton Marco Island Beach Resort & Spa 11/17/2020 11/21/2020 0 178 890$384,301.00 0Rfp enhancement LocalSymposia Medicus 2020 Partner - Hotels Repeat Planner $0.00repeatlost Printed: 10/10/2018 Page: 20 of 29Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 445 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED LOST HPN / C. Tate 1/19/2019 1/24/2019 0 530 1,635$989,259.61 0RFP Rcvd Local2019 STS Conference #54368 Corporate Repeat Planner $0.00newLost Business IMN Solutions 1/27/2019 1/30/2019 0 40 160$59,712.46 0RFP Rcvd2019 SDA ORCM Regional Officers Meeting SMERF Cvent $0.00newLost Business IMN Solutions 1/5/2022 1/14/2022 0 435 2,163$1,355,626.08 0RFP Rcvd National2022 SDA NAD Adventist Ministries Convention SMERF Cvent $0.00repeatLost Business IMN Solutions 6/2/2019 6/5/2019 0 105 278$220,571.90 0RFP Rcvd Local2019 NCHER Annual Conference Association-Meetings, Conventions Cvent-Debi Knows $0.00newLost Business IMN Solutions 10/20/2019 10/23/2019 0 68 128$65,225.44 0RFP Rcvd Local2019 BIA Fall Meeting Association-Meetings, Conventions Cvent-Debi Knows $0.00newLost Business IMN Solutions 2/18/2021 2/25/2021 0 386 1,466$1,075,006.54 0RFP Rcvd Local2021 IDFA International Sweetener Colloquium Association-Meetings, Conventions Cvent-Debi Knows $0.00repeatLost Business Information Technology Management Forum 11/5/2018 11/10/2018 0 175 552$250,783.34 0RFP Rcvd Local2018 ITS Q4-2018 Symposium Tech Website $0.00newLost Business JW Marriott Marco Island Beach Resort 10/24/2019 10/30/2019 0 540 1,939$918,094.35 0Rfp enhancementCUNA 25th Annual Lending Council Conference Partner - Hotels $0.00newlost JW Marriott Marco Island Beach Resort 6/4/2021 6/10/2021 0 500 1,640$503,052.61 0Rfp enhancement LocalKZAM meetings Airport Council International NA Association-Meetings, Conventions $0.00newlost Kim Earle / ConferenceDirect 4/25/2020 4/29/2020 0 270 670$368,106.34 0RFP Rcvd Local2020 Osher Institutes National Conference Education Cvent-Debi Knows $0.00 Lost Business Kluber Lubrication 1/12/2019 1/18/2019 0 85 378$204,268.29 0RFP Rcvd Local2019 National Sales Meeting Corporate Connect $0.00newLost Business Life Insurance Settlement Association 10/12/2018 10/16/2018 0 145 351$207,033.33 0RFP Rcvd24th Annual Fall Life Settlement & Compliance Conference Association-Meetings, Conventions Connect $0.00repeatLost Business Printed: 10/10/2018 Page: 21 of 29Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 446 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED LOST Luxpitality 10/18/2018 10/20/2018 0 21 43$20,131.85 0RFP Rcvd LocalBolay Partner Retreat Corporate Cvent $0.00newLost Business Meeting Expectaions, Inc 3/12/2020 3/18/2020 0 150 454$313,717.79 0RFP Rcvd LocalAssociation for Financial Technology 2020 Spring Summit Association-Meetings, Conventions Cvent-Debi Knows $0.00newLost Business Meeting Expectaions, Inc 1/19/2019 1/24/2019 0 200 635$395,807.03 0RFP Rcvd LocalAMAG G4S Leadership Conference January 2019 Medical/Pharma/Health & Wellness Cvent-Debi Knows $0.00newLost Business Meeting Services Inc.5/14/2019 5/17/2019 0 80 177$87,745.46 0RFP Rcvd LocalNASVA 2019 Corporate Cvent $0.00newLost Business Meetings Made Easy LLC 3/30/2019 4/3/2019 0 124 282$548,640.47 0RFP Rcvd LocalACFP 2019 GM Conference Corporate Cvent-Debi Knows $0.00 Lost Business MVP Meetings 2/5/2019 2/8/2019 0 80 175$181,715.85 0RFP Rcvd NationalNAPFA LFE 2019 Corporate Cvent-Debi Knows $0.00repeatLost Business Naples Grande Beach Resort 9/10/2021 9/16/2021 0 286 1,453$470,596.98 0Rfp enhancement LocalNational Retail Tenants Association, INC. Association-Meetings, Conventions $0.00newlost Naples Grande Beach Resort 4/27/2019 4/30/2019 0 105 317$182,531.62 0Rfp enhancement LocalCBIZ Summit 2019 Partner - Hotels Cvent $0.00 lost Naples Grande Beach Resort 8/15/2020 8/20/2020 0 93 298$162,815.58 0Rfp enhancement Local2020 Southeast Toyota Certified Used Vehicle Managers Incentive Meeting Partner - Hotels $0.00newlost National Motor Club Field Services 1/13/2019 1/15/2019 0 15 45$0.00 0RFP Rcvd NationalNMCFS Winners Celebration 2019 Corporate $0.00newLost Business NHS Global Events 6/23/2019 6/29/2019 0 150 450$281,839.33 0RFP Rcvd Local22nd Annual International Conference & Expo - June 2019 Association-Meetings, Conventions Cvent $0.00newLost Business Pfizer 7/15/2018 7/20/2018 0 590 2,585$949,857.04 0RFP RcvdNational Sales Meeting Medical/Pharma/Health & Wellness Repeat Planner $0.00repeatLost Business Printed: 10/10/2018 Page: 22 of 29Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 447 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED LOST PJA Groups 2/16/2019 2/23/2019 0 195 713$496,355.65 0RFP Rcvd LocalNAPG February 2019 Corporate Cvent-Debi Knows $0.00newLost Business Portable Sanitation Association International 11/5/2018 11/10/2018 0 85 385$173,395.32 0RFP Rcvd Local2018 Annual Nuts & Bolts Educational Conference Association-Meetings, Conventions Website $0.00newLost Business Premier Management Group & Associates LLC 6/2/2018 6/5/2018 0 100 250$170,331.57 0RFP RcvdRecycle Florida Today 2018 Conference & Expo Association-Meetings, Conventions Website $0.00repeatLost Business Sharon Burstein International 10/11/2018 10/14/2018 0 200 600$275,137.42 0RFP RcvdLeadership Summit – South/Bermuda Fall 2018 Corporate Leads $0.00newPlanner never responded to our follow up Lost Business Site Search, Incorporated 9/11/2018 9/11/2018 0 14 14$14,233.00 0RFP Rcvd2018 South Florida Power Lunch Association-Meetings, Conventions Repeat Planner $0.00 Lost Business Site Search, Incorporated 5/21/2019 5/21/2019 0 14 14$11,339.82 0RFP RcvdFSAE Power Lunch / ACC Meeting 2019 Corporate Repeat Planner $0.00repeatLost Business Site Selection & Meeting Consultants, Inc 2/17/2020 2/22/2020 0 70 170$193,137.77 0RFP RcvdUnderwriting Symposium 2020 Corporate Repeat Planner $0.00newLost Business Southeast Acquirers Association 3/19/2021 3/25/2021 0 300 855$761,105.88 0RFP Rcvd LocalSEAA 2021 Annual Conference Association-Meetings, Conventions Cvent $0.00newLost Business The Foundation for Government Accountability 10/1/2019 10/5/2019 0 180 475$213,200.44 0RFP Rcvd Local2019 Solutions Summit Government $0.00newLost Business Two By Two/ People for the American Way 9/25/2018 9/27/2018 0 35 75$37,047.90 0RFP RcvdPeople For The American Way Fall Institute Corporate IPEC $0.00newLost Business UNIGLOBE Red Carpet Travel 11/26/2018 11/29/2018 0 45 139$50,046.02 0RFP Rcvd NationalNichino America 2018 Corporate Website $0.00newLost Business University Aviation Association 9/18/2018 9/23/2018 0 150 535$307,300.66 0RFP RcvdUAA Annual Conference & Expo 2018 Association-Meetings, Conventions Smart Meetings $0.00newLost Business Printed: 10/10/2018 Page: 23 of 29Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 448 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED LOST University Of Florida - IFAS Office of Conferences & Inst 11/3/2018 11/8/2018 0 130 435$261,712.74 0RFP Rcvd24th International Pepper Conference, November, 2018 Education Repeat Planner $0.00newLost Business Vision Travel 10/25/2019 10/29/2019 0 60 243$83,208.24 0RFP RcvdBridgeforce Fianacial Financial Website $0.00newPlanner never responded to our follow up Lost Business Vision Travel DT Quebec-EST Inc 1/27/2019 1/31/2019 0 295 927$397,681.61 0RFP Rcvd LocalNational Meeting 2019 Association-Meetings, Conventions $0.00newLost Business YoungHearts Consultants 9/20/2018 9/23/2018 0 25 75$38,539.04 0RFP Rcvd LocalYoungHearts Annual Marriage Retreat SMERF CMITE $0.00newLost Business 0 13,488 45,15688$26,273,134.01 0Event Count: $0.00 Status:TURNED TENTATIVE American Bar Association 1/23/2019 1/27/2019 0 12 48$27,421.98 0RFP Rcvd LocalJanuary 2019 Style Meeting Association-Meetings, Conventions Repeat Planner $0.00newRFP Pending American Express / A. Wilhelm 4/24/2019 4/28/2019 0 75 325$171,404.12 0RFP Rcvd LocalApria- COE- April 2019 Incentive Cvent $0.00newRFP Pending Beatty Group 2/7/2019 2/9/2019 0 20 60$38,634.44 0RFP Rcvd LocalEoff Electric Supply Corporate CMITE 2018 $0.00newLost Business Berthel Fisher & Company Financial Services, Inc. 3/4/2019 3/10/2019 0 92 395$1,014,546.06 0RFP Rcvd LocalBerthel Fisher Co. Financial Services, Inc. 2020 $0.00newRFP Pending Conference Direct 10/31/2019 11/4/2019 0 70 175$91,296.20 0RFP Rcvd Local2019 Annual Fall Executive Conference of the NJHSA Corporate Cvent-Debi Knows $0.00newRFP Pending ConferenceDirect / E. Silloway 7/23/2019 7/25/2019 0 207 436$196,331.22 0RFP Rcvd LocalTijuana Flats GM Conference 2019 Corporate Cvent $0.00newRFP Pending Printed: 10/10/2018 Page: 24 of 29Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 449 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED TENTATIVE ConferenceDirect / M. Melwani 8/7/2019 8/10/2019 0 185 423$211,750.14 0RFP Rcvd LocalAdams and Reese 2019 Partner Retreat Corporate Cvent-Debi Knows $0.00newRFP Pending ConferenceDirect / T. Schwinden 6/19/2020 6/29/2020 0 616 1,728$1,490,803.83 0RFP Rcvd Local30539 - 2020 Automation Summit Corporate Cvent-Debi Knows $0.00newRFP Pending ConferenceDirect / T. Schwinden 6/25/2021 7/5/2021 0 616 2,203$1,375,978.87 0RFP Rcvd Local30541 - 2021 Automation Summit Corporate Cvent-Debi Knows $0.00newRFP Pending ConferenceDirect / T. Schwinden 6/24/2022 7/4/2022 0 616 2,203$1,393,776.52 0RFP Rcvd Local30548 - 2022 Automation Summit Corporate Cvent-Debi Knows $0.00newRFP Pending Conscious Transformation 1/23/2020 1/26/2020 0 80 320$179,638.57 0RFP Rcvd LocalConscious Transformation Corporate Meeting planner fam $0.00newRFP Pending CWT Meetings & Events 2/7/2020 2/15/2020 0 367 1,349$922,199.44 0RFP Rcvd LocalGeneration Program Advisory Winter 2020 Corporate Cvent $0.00newRFP Pending Dade Association of School Administrations 7/28/2019 7/30/2019 0 186 392$359,189.54 0RFP Rcvd Local2019 DASA Summer Institute Association-Meetings, Conventions $0.00repeatRFP Pending Experient / P. Nicoletti@ experient-inc.com 2/19/2021 2/26/2021 0 625 1,922$1,315,159.10 0RFP Rcvd LocalNAED 2021 South Central Region Conference Corporate Cvent $0.00newLost Business Extra Space Storage 1/26/2020 1/30/2020 0 225 645$377,473.42 0RFP Rcvd LocalNational Sales Meeting 2020 Corporate Cvent $0.00newRFP Pending Florida Bankers Association 6/5/2020 6/10/2020 0 325 985$552,726.46 0RFP Rcvd LocalFlorida Bankers Association 2020 $0.00newRFP Pending HelmsBriscoe 9/28/2019 10/4/2019 0 600 1,906$914,703.20 0RFP Rcvd LocalHID Global Community Summit 2019 Corporate Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 11/2/2019 11/5/2019 0 170 530$253,669.04 0RFP Rcvd Local2019 Green Home Solutions Annual Conference Corporate Cvent-Debi Knows $0.00newRFP Pending Printed: 10/10/2018 Page: 25 of 29Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 450 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED TENTATIVE HelmsBriscoe 2/26/2020 2/27/2020 0 35 70$49,163.95 0RFP Rcvd LocalBoy Scouts-Winter 2020 Executive Board Association-Meetings, Conventions Cvent-Debi Knows $0.00 RFP Pending HelmsBriscoe 3/7/2019 3/9/2019 0 24 43$32,143.73 0RFP Rcvd LocalCV Global March 2019 Financial Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 2/1/2020 2/7/2020 0 325 1,145$729,634.28 0RFP Rcvd LocalCHS Inc 2020 Top Customer Summit Corporate Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 4/6/2019 4/12/2019 0 30 210$111,708.21 0RFP Rcvd LocalRF Smart April 19 Corporate Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 9/25/2019 9/28/2019 0 185 555$227,559.63 0RFP Rcvd LocalBracewell LLP Incentive Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 1/20/2019 1/22/2019 0 10 20$9,519.48 0RFP Rcvd Local2019 Shared Governance Practicum Medical/Pharma/Health & Wellness Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 10/14/2021 10/20/2021 0 663 1,843$1,098,889.05 0RFP Rcvd LocalNAIOP CRE. Converge Conference 2021 Association-Meetings, Conventions Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 3/21/2019 3/24/2019 0 20 60$39,225.94 0RFP Rcvd LocalQuanta Services: Customer Summit 2019 Corporate Cvent $0.00newRFP Pending HelmsBriscoe 11/7/2019 11/18/2019 0 450 1,620$785,516.30 0RFP Rcvd LocalFluke (a Fortive OpCo) Xcelerate 2019 Corporate $0.00newRFP Pending HelmsBriscoe 9/14/2022 9/18/2022 0 255 770$430,657.26 0RFP RcvdSIBA Discovery Show 2022 Corporate Cvent $0.00newRFP Pending HelmsBriscoe 3/12/2020 3/19/2020 0 43 222$151,792.85 0RFP Rcvd LocalWinter 2020 Board Meeting Corporate Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 6/17/2020 6/20/2020 0 87 278$133,130.71 0RFP Rcvd LocalFlorida Concrete & Products Assn. 2020 Cvent-Debi Knows $0.00 RFP Pending Printed: 10/10/2018 Page: 26 of 29Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 451 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED TENTATIVE HelmsBriscoe 6/23/2019 6/27/2019 0 94 381$179,365.32 0RFP Rcvd LocalSummer Youth Conference Corporate Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 1/20/2019 1/24/2019 0 40 200$79,161.41 0RFP Rcvd LocalTosoh Bioscience January 2019 Sales Meeting Corporate Cvent $0.00newRFP Pending IMN Solutions 5/1/2019 5/5/2019 0 18 66$33,813.91 0RFP Rcvd Local2019 IACSC Strategic Board Retreat Corporate Cvent-Debi Knows $0.00newRFP Pending IMN Solutions 11/1/2019 11/6/2019 0 65 203$112,288.70 0RFP Rcvd Local2019 AFFI Leadership Conference Association-Meetings, Conventions Cvent $0.00newRFP Pending JW Marriott Marco Island Beach Resort 7/4/2019 7/9/2019 0 290 775$465,943.65 0Rfp enhancement LocalCentury 21 Meeting 2019 Partner - Hotels $0.00 Booked KLH Platinum Planning 4/26/2020 4/29/2020 0 70 280$0.00 0RFP RcvdRainbow Canada Corporate IBTM 2018 $0.00newRFP Pending Maritz Travel Company 1/12/2019 1/18/2019 0 240 1,203$669,314.13 0RFP Rcvd Local2019 ES National Business Meeting Corporate Cvent $0.00newRFP Pending Maritz Travel Company 1/1/2020 1/9/2020 0 762 2,767$1,570,269.12 0RFP Rcvd LocalAmerisourceBergen MWI National Meeting 2020 Corporate Cvent-Debi Knows $0.00 RFP Pending Maritz Travel Company 12/1/2018 12/7/2018 0 45 148$68,997.20 0RFP Rcvd LocalLeadership Forum 2018 Medical/Pharma/Health & Wellness $0.00 RFP Pending MarjaNet Inc.4/28/2020 5/3/2020 0 97 309$176,496.57 0RFP Rcvd LocalMK 2020 Annual meeting -1 Corporate FAM Invites $0.00newRFP Pending Meeting Expectaions, Inc 10/19/2019 10/25/2019 0 567 1,977$898,826.33 0RFP Rcvd LocalMST 2019 Annual Conference Financial Cvent $0.00repeatRFP Pending Meeting Sites Resource 1/12/2019 1/19/2019 0 19 128$0.00 0RFP Rcvd Local2019 - Staff Meeting Corporate Networking $0.00 RFP Pending Printed: 10/10/2018 Page: 27 of 29Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 452 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED TENTATIVE Meetings Info MIM 2/24/2020 2/27/2020 0 40 140$112,374.75 0RFP RcvdLandOpt Principals and Sales Meetings 2020 $0.00newRFP Pending Naples Grande Beach Resort 11/4/2019 11/6/2019 0 300 800$415,598.92 0Rfp enhancement LocalVectorWorks Inc, 2019 Association-Meetings, Conventions $0.00newpending Naples Grande Beach Resort 4/27/2019 4/30/2019 0 105 317$182,531.62 0Rfp enhancement LocalCBIZ Summit 2019 Partner - Hotels Cvent $0.00 lost Naples Grande Beach Resort 7/28/2019 7/30/2019 0 186 392$388,956.63 0Rfp enhancement Local2019 DASA Summer Institute Partner - Hotels $0.00newpending National Club Association 4/23/2022 4/25/2022 0 60 180$98,455.74 0RFILocalAnnual Conference 2022 Association-Meetings, Conventions Repeat Planner $0.00newPending Portman Management CO 8/17/2020 8/22/2020 0 65 340$155,517.62 0RFP Rcvd LocalEngineer's Conference Corporate Tradeshows - IBTM $0.00newRFP Pending Riverstone Communities 3/19/2019 3/22/2019 0 65 260$164,862.40 0RFP Rcvd LocalCorporate Event for Riverstone Communities Corporate Cvent $0.00newRFP Pending Site Selection & Meeting Consultants, Inc 5/23/2019 5/25/2019 0 15 31$21,867.14 0RFP RcvdTownsend Consulting Group Annual Retreat Corporate Repeat Planner $0.00repeatRFP Pending Smart Meetings 8/16/2019 8/20/2019 0 180 490$199,756.36 0RFP Rcvd LocalEast National 3 day Smart Meeting Corporate Smart Meetings $0.00newRFP Pending The Group Travel Family 5/6/2019 5/9/2019 0 108 232$144,521.40 0RFP Rcvd LocalSmall Market Meetings Summit 2019 Corporate $0.00newRFP Pending The Kellen Company 4/25/2022 4/30/2022 0 223 706$397,872.24 0RFP Rcvd LocalPENS 2022 National Conference Medical/Pharma/Health & Wellness Cvent-Debi Knows $0.00newRFP Pending The Kellen Company 5/17/2020 5/23/2020 0 337 1,137$0.00 0RFP Rcvd LocalAOSW 2020 36th Annual Conference Association-Meetings, Conventions Cvent-Debi Knows $0.00newRFP Pending Printed: 10/10/2018 Page: 28 of 29Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 453 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED TENTATIVE The Ritz-Carlton, Naples 6/5/2020 6/10/2020 0 325 985$552,726.46 0Rfp enhancement LocalFlorida Bankers Assn. Annual Meeting 2020 Partner - Hotels $0.00 pending VectorWorks, Inc 11/4/2019 11/6/2019 0 300 800$415,598.92 0RFP RcvdVectorWorks Inc, 2019 $0.00newRFP Pending 0 11,830 38,12856$22,190,760.08 0Event Count: $0.00 0$113,071,242.53324 193,98757,53295Event Count: $0.00 Printed: 10/10/2018 Page: 29 of 29Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 454 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) GROUP MEETING SALES REPORT - Synergy-Connect - Midwest Reps September 1 - 30, 2018 PERIOD AT A GLANCE SEPTEMBER 2018 Number of Meeting Planner Contacts 1894 Number of RFPs leads sent 9 Number of Groups booked Total Room Nights/Econ. Impact for Period booked Number of RFP Enhancement (RFPE) Requests Number of RFPE’s to Contract Site Visits Number of Shows Attended 1 Sales Activities this Period RFPs RFP Name Company RFP Key Contact Arrival Date Total Room Nights RFP Key Contact State ERDI February 2020 - Mid/Southern Florida Education Research & Development Institute Kerr, Kerry 2/2/20 968 Kansas 2019 Green Home Solutions Annual Conference Green Home Solutions Dyksen, Cara 11/3/19 530 Indiana Perma Seal LS December 2018 Perma-Seal Sajnaj, Theresa 12/5/18 18 Illinois Manna Pro Products 2019 DAC Mtg Miami Travelplex Seymour, Donna 3/21/19 50 Missouri 2020 Annual PurityPlus Producers Meeting IWDC (Independent Welding Distributors Cooperative) Dyksen, Cara 1/27/20 390 Indiana 1 12.A.1 Packet Pg. 455 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Corporate Event for Riverstone Communities Riverstone Communities Sawchuk, Shannon 3/19/19 260 Michigan Generation Program Advisory Winter 2020 Electric Power Research Institute Sween, Joann 2/8/20 1,349 Minnesota Creative Health Care Management - 2019 Shared Governance Practicum Creative Health Care Management Cayko, Christine 1/20/19 20 Minnesota Technology Company Fire Light Group Sandi Daniel 02/21/19 10 Wisconsin EVENTS ATTENDED: September 4 - 7, 2018 - IBTM Americas, Mexico City Maura accompanied Debi DeBenedetto at this tradeshow and assisted with appointments on the floor,as there were many prospects who did not speak English.It was well attended and several leads were secured for the destination (more details on Debi’s report). September 20, 2018 Maura attended the CVB strategy meeting. September 26, 2018 Conducted webinar for RNE Partners,which resulted in RFP for 300 rooms peak for February 2021 (RFP will be sent out after IMEX -hotels that fit the criteria have already been contacted -JW Marriott,Ritz-Carlton Beach, Naples Grande). Will see Rod at Site Nite event at IMEX. PROSPECTING ACTIVITIES: ●Prospecting call efforts to Midwest accounts on a weekly basis to introduce destination ●A total of 25 prospecting calls were made (in addition to our in-person networking) ●A total of 1869 prospecting emails were sent via the IMEX appointment portal LOOKING AHEAD: ●October 15 - SiteNite North America hosted buyer reception ●October 15 - 18 - IMEX Americas Appointment Show ●November 3 - 5 - Elite Meetings Alliance Appointment Show ●December 3 - FICP Strategic Leaders ●December 4 - SITE Minnesota Holiday Event 2 12.A.1 Packet Pg. 456 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) EXECUTIVE DIRECTOR’S REPORT After the Primaries by Robert Skrob, CPA After the primaries, one thing is clear: we will have new leadership in Tallahassee. There will be a brand new governor and cabinet, and one-third of all House and Senate members will be new to their jobs. Through the hard work of FADMO members throughout Florida, most of these newly elected officials will be aware of the importance of tourism marketing for powering Florida’s economy. Still, others around the state are rallying their constituencies. They see what happened during the last three legislative sessions, and they believe the upcoming session is their golden opportunity to expand the TDT. Their theory? “Attack while they’re down.” It’s clear that what we’ve been doing the last eight years hasn’t been enough. So, your FADMO board has been hard at work this summer. We’ve already had two meetings, with another planned in October, all focused on preparing for the 2019 Legislative Session. You can expect a lot of new announcements and initiatives at the FADMO Annual Meeting. I look forward to seeing you there! Florida DMOs Receive USTA Destiny Awards Two Florida DMOs, the Naples, Marco Island, Everglades CVB/Florida’s Paradise Coast and the Lee County VCB/The Beaches of Fort Myers & Sanibel, have been awarded the prestigious Destiny Award by the U.S. Travel Association. The Destiny Awards recognize U.S. Travel destination members for excellence and creative accomplishment in destination marketing and promotion at the local and regional level; and foster the development of imaginative and innovative destination marketing promotion programs and activities. The Naples, Marco Island, Everglades CVB received the Destiny Award for Best Social Media Campaign. The CVB produced and executed a highly effective organic Facebook media campaign to show potential visitors the conditions in the destination in the days and weeks immediately following Hurricane Irma. The campaign utilized real-time photos of beaches, hotels and attractions and a series of Facebook live broadcasts to show that most of the destination, including the Lesley-Ann Thompson, marketing manager, campaigns and programs with The Beaches of Fort Myers & Sanibel, accepts the Destiny Award along with Kim Lenox, VP, group director tourism strategy with the DMO’s ad agency MMGY Global. JoNell Modys, PR & communications manager, and Buzzy Ford, digital & social media coordinator, accept the Destiny Award on behalf of the Naples, Marco Island, Everglades CVB. beaches and the majority of hotels and resorts, were open and ready to welcome visitors. Through one-on-one engagement with commenters on Facebook, the destination’s communications team was able to answer thousands of individual questions and concerns about the area. The destination saw a quick and impressive return of leisure visitors in the month of October, just one month after the storm. The Lee County VCB won its Destiny Award in the Branding and Integrated Marketing category. The VCB’s Islandology campaign showcases a relaxed beach environment to those in need of a break from the routine of real life. This is the ninth time the VCB and The Beaches of Fort Myers & Sanibel have been recognized in the prestigious awards competition. Previous honors were received in 1994, 1996, 2002, 2007, 2009, 2011, 2014 and 2016. 2018 FADMO Annual Meeting Insider DMO Operations Secrets from the World՚s Foremost Experts October 10-12, 2018 Hilton Pensacola Beach 12.A.1 Packet Pg. 457 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) 2 12.A.1 Packet Pg. 458 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) LEGAL TIPS Steven M. Hogan Promoting Events at Private Venues Atlanta Braves Facility ‘Tops Out’ in Sarasota County As we all know, the Tourist Development Tax statute restricts the use of TDT funds to those purposes specified in the statute. Generally, TDT funds are meant to be used to promote public facilities. § 125.0104(5)(a), Fla. Stat. But what about events at private venues that are aimed at attracting tourists? Can TDT funds be used to promote such events? Visit Sarasota County along with representatives from Sarasota County Government, the Atlanta Braves, the City of North Port, Mattamy Home’s West Villages Division and several contracted building firms attended the topping out ceremony at the Atlanta Braves spring training facility in North Port, Florida, on July 20. The facility is set to welcome the Atlanta Braves for the final spring training game in 2019 and for the full spring training season in 2020. The practice of “topping out” has Scandinavian roots. Upon the completion of a new building, a tree would be placed upon the highest part of the new building. In a nod to the Grapefruit League of which the Braves is a part, a grapefruit tree was placed The Florida attorney general has answered this question with a yes. In Opinion 2000-25, the Florida attorney general fielded a question about the use of TDT funds to cosponsor and promote a bass fishing tournament and an event at a private racetrack. The Opinion explained that TDT funds could be used to promote such events at private venues so long as the events had “as one of its main purposes the attraction of tourists.” Op. Att’y Gen. Fla. 2000- 25 (2000) (quoting § 125.0104(5)(a), Fla. Stat.). Therefore, so long as an event at a private venue has attraction of tourists as one of its main purposes, TDT funds can be used to promote it. Id. As always, DMOs should consult their attorneys for advice on promotion of specific events. Steven M. Hogan is a shareholder with the Ausley McMullen law firm in Tallahassee. FADMO has retained Mr. Hogan to consult with FADMO members on the Tourist Development Tax and related legal issues. You can contact Mr. Hogan at shogan@ausley.com. Nothing in this article constitutes legal advice. Please seek counsel of your own choosing before making decisions that impact yourself or your organization. 3 The Florida attorney general’s Opinion 2000-25 says TDT funds can be used for an event at a private facility so long as attracting tourists is a main purpose of the event. The new spring training facility for the Atlanta Braves is set to open in 2019. Virginia Haley, CDME, president of Visit Sarasota, signs her name on a steel beam before it is hoisted into place at the Atlanta Braves spring training facility under construction in North Port. upon the highest steel beam of the stadium. The Atlanta Braves spring training facility will be the second such facility in Sarasota County—the Baltimore Orioles spring train at Ed Smith Stadium— thereby increasing the potential economic impact brought to the county by spring training baseball. 12.A.1 Packet Pg. 459 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) 4 12.A.1 Packet Pg. 460 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) BEST of ... Northeast Florida! 5 • Amelia Island TDC & CVB • Clay County Tourism • Florida’s Historic Coast VCB • Palm Coast and The Flagler Beaches • Visit Jacksonville Amy Lukasik and Debra Naughton distribute beach cleanup bags in branded drink koozies on July 4. The Coquina Cup competition brings swimmers, lifeguards and paddleboarders to Flagler Beach. With the 4th of July being the biggest event in the county and the busiest day at the beach, the PCFB tourism office wanted to take advantage of the thousands of people that would be at their fingertips. So, staff members organized a volunteer Palm Coast and The Flagler Beaches effort to continue to spread the Dodge the Dunes message of protecting the sea dunes and keeping the beaches clean. “We realize that most people, even locals, just don’t know or understand the level of sensitivity of the dunes and why it even matters from an environmental standpoint. The other side of it is that on the July 5th, the beach is left with a lot of trash, so what better way to try and minimize that than to pass out trash bags inside a drink koozie to people on the beach on the 4th of July!” says Amy Lukasik. PCFB created several events prior to the 2017-18 fiscal year, including Paddle Florida’s Flagler Coastal Wildlife Experience, the Palm Coast Songwriters Festival and the Coquina Cup, featuring lifeguard skills competitions, open water swimming and paddleboard races. The Coquina Cup has garnered international attention and is expected to grow considerably in year two. 12.A.1 Packet Pg. 461 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Happy Birthday to Happy Birthday to Larry Henrichs September 13 Bill Talbert September 21 Julie Morgan September 24 George Aguel September 28 6 12.A.1 Packet Pg. 462 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) 7 BEST of ... The Carnival Eats crew films a Season 6 segment at the Clay County Agricultural Fair. Photo: Clay County Agricultural Fair Clay County Tourism continues to lay the foundation for building a strong destination marketing effort. The tourism-related database is growing, as more businesses engage in the marketing and sales efforts. Prior to the end of the fiscal year in September, North Star Destination Strategies will deliver a final Tourism Strategic Plan. Clay County was recently showcased in two different cable TV features: • August 18, Showtime – Lynyrd Skynyrd: If I Leave Here Tomorrow documentary • August 19, The Cooking Channel – Carnival Eats, featuring the Clay County Agricultural Fair Clay County Tourism “Having our destination featured in this way puts us in front of audiences we can’t afford to market to via traditional advertising,” says Kimberly Morgan, director of tourism and film development. “Both of these projects were great team efforts with the Clay County Agricultural Fair Association and the Clay County Archives. The good news is that these stories aren’t over yet. Clay County is home to great independently owned eateries, and be on the lookout for how we begin to tell the Lynyrd Skynyrd story. We’re living up to our tagline: Small Towns. Big Passions … for good food and good music!” Official movie poster for If I Leave Here Tomorrow Photo: Michael Zagaris, Hand tint: Kristin Sundbom 12.A.1 Packet Pg. 463 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) 8 BEST of ... August and September are Easy SeasonSM on Florida’s Historic Coast. The St. Augustine, Ponte Vedra and the Beaches VCB launched the Easy Season campaign in 2016 as a way to increase visitation during a typically slow time of year. The campaign promotes the late summer season as the perfect time to take life easy and embrace everything the destination has to offer, with great deals on lodging and free admission to historic sites, tours and attractions. The cornerstone of Easy Season is the Sing Out Loud Festival. The music festival runs September 1 to 23 and features national, regional and local performers of musical genres as wide ranging as folk-tinged Indie pop, powerhouse soul, bittersweet Americana, progressive bluegrass and alternative country. Since its inception in 2016, the festival has welcomed an estimated 25,000 music fans. “Easy Season advertising and promotion drove significant overnight improvement in 2017’s August and September lodging,” says Richard Goldman, president/CEO of the VCB. Easy Season events and deals are listed at FloridasEasySeason.com. Florida’s Historic Coast VCB Rising Appalachia performs September 21 at the St. Augustine Amphitheatre. 12.A.1 Packet Pg. 464 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) 9 BEST of ... Visit Jacksonville has a brand new and improved website. For months the CVB’s marketing team has been working diligently to bring visitors a more user-friendly online experience on VisitJacksonville.com, and the final product is beyond all expectations! The updated site, designed by Tempest, offers a cleaner look, ease of navigation, enhanced search features and new destination content that will make trip planning to Jacksonville a breeze. “Our number one priority is making sure that anyone visiting or planning a visit to Jacksonville has the best possible experience, and our redesigned website ensures that happens from the first Visit Jacksonville Jacksonville has had more than 50 months of continuous tourism growth. 2018 has been the best year so far for visitation and earnings in Duval County. The new VisitJacksonville.com features a more user-friendly design. moment someone thinks about exploring Jacksonville,” says Michael Corrigan, president and CEO of Visit Jacksonville. “Ours is an all-inclusive destination website where visitors can find the top tourism businesses and information in Jacksonville.” As of June 2018, Duval county visitation and tourism earnings are up in all categories. According to STR data, occupancy is up 4.6%, average rate is up 6.1% to $98.36, revPAR is up 11% and room revenue is up 11.5%; that’s $25 million more in room revenue so far in 2018. March 2018 was the best tourism month in Jacksonville’s history! Northeast Florida’s Amelia Island placed among the Top 10 Islands in the United States in Travel + Leisure’s 2018 World’s Best Awards, finishing in the #6 spot, making it the highest- rated Florida island in the publication’s annual competition. In the Top 10 Resort Hotels in Florida category, The Ritz-Carlton, Amelia Island was ranked #7. The recognition from Travel + Leisure adds to an impressive list of recent accolades for the destination, including being named the #4 Most Blissful Destination for Amelia Island TDC & CVB Amelia Island was named the #6 island in the U.S. in Travel + Leisure’s 2018 World’s Best Awards, making it the highest-rated Florida island in the publication’s annual competition. Wellness Travel by TripAdvisor, and having two signature events named among the Top 20 Events in the Southeast by the Southeast Tourism Society. “Amelia Island continues to enchant visitors, resulting in a growing list of accolades and recognitions,” says Gil Langley, president and CEO of the Amelia Island CVB. “We’re honored our island continues to be recognized among the travel industry’s best and to offer world-class events and experiences for visitors and locals alike.” 12.A.1 Packet Pg. 465 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) 10 FADMO MEMBER BENEFIT Legal Resource for Your DMO As a member benefit for you, FADMO has retained Steven M. Hogan with the Ausley McMullen law firm to provide insight into the operation of the TDT and related issues to FADMO. There are several situations where it would be helpful for you to have a legal opinion for your community. As a member benefit, you can speak with Mr. Hogan about the facts and laws at a general level. To take advantage of this program, feel free to reach out to Steve Hogan at the information below: Steven M. Hogan Ausley McMullen 850/224-9115 shogan@ausley.com If you require specific advice on decisions that your DMO will make under the TDT or other law, you can hire Mr. Hogan to advise you separately as your lawyer. 12.A.1 Packet Pg. 466 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Quick Trips! The Shriners parade rolls in distinctive style in Daytona Beach. Shriners Meet in Daytona Beach The 2018 Shriners Imperial Session was held in Daytona Beach July 18-19. Seven years in the planning, the Daytona Beach Area CVB worked together with its partners, City of Daytona Beach and the Ocean Center convention complex, to produce two outstanding, back-to-back conventions that included citywide events from parades to meetings to concerts to fundraisers to pub crawls in 2017 and 2018. Thousands of delegates from all over the world came to Daytona Beach—many for the very first time—to take part. DaytonaBeach.com 11 Each of the nine cabins at Treehouse Point has four bunks, and there’s a shared kitchen and bathhouse. Instagrammers Share Paradise Coast Experiences The Naples, Marco Island, Everglades social/digital media team organized an Instameet in June aboard The Dolphin Explorer to give area Instagrammers with a large following an opportunity to get up close and personal with the area’s dolphin population around Marco Island. This was both a learning opportunity for these influencers and a great way to share this experience through their social media channels. These Instagrammers are now brand ambassadors for the CVB! ParadiseCoast.com Collier County Instagrammers take to the water on the Dolphin Explorer out of Marco Island to practice their skills and join the CVB as brand ambassadors. Clay County Treehouses Are in the News Clay County’s Camp Chowenwaw Treehouses were featured in Parade.com’s America’s Coolest Treehouses Where You Can Actually Stay Overnight. The online magazine invited readers to “Take it back to summer camp at Treehouse Point in Clay County Florida’s Camp Chowenwaw. Enjoy the community pool during summer and sign up for the new kayak launch where you can explore the 39 miles of waterways in the area. At only $35 a night, this is by far one of the more affordable treehouse options!” ExploreClay.com Explore St. Pete’s Central Avenue With Newest Digital Content Website Find a fresh and funky Florida vibe on Central Avenue (ExperienceCentralAve.com), where old St. Pete mixes with new for an artsy and authentic experience in Visit St. Pete/Clearwater’s newest content experience. Meet the characters that create the culture of Central Avenue and learn more about this fiercely local and independent community. VisitStPeteClearwater.com Chad Mize (aka Chizzy) is a local artist, muralist and designer whose mission is to inspire and uplight. His artwork can be seen in many forms throughout St. Petersburg. 12.A.1 Packet Pg. 467 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Quick Trips! Lee County VCB to Host Hobie 16 World Championship The Lee County VCB is bringing the 22nd Hobie 16 World Championship to South Seas Island Resort on Captiva, Nov. 1-16, 2019. Sailors from 30 countries are expected to attend. As many as 7,000 people have attended past championships. The Lee County Board of County Commissioners approved $250,000 in TDT revenues to bring the event to the destination. Direct visitor spending is projected to reach about $2.45 million, using the Florida Sports Foundation’s economic impact model as a guideline. FortMyers-Sanibel.com Photo: Steve Fields/Hobie VCF and SUN ‘n FUN staff at EAA AirVenture 2018 12 PC Beach Reports Strong Tourism Numbers Visit Panama City Beach and the Bay County TDC announced collections for the month of June 2018 were up 10.4% compared to June 2017, and the destination is currently up 8.5% for the fiscal year, which began October 2017. The success of June was directly connected to the destination’s endless entertainment options for visiting families, as well as the tourism community’s commitment to producing strong visitation throughout the year. VisitPanamaCityBeach.com Family fun on Panama City Beach leads to increased TDC collections. Visit Central Florida Attends Record-Setting Aviation Conference Visit Central Florida partnered with the SUN ‘n FUN Fly-In to represent Polk County at EAA AirVenture 2018 in Oshkosh, Wisconsin, the world’s largest aviation event, and to promote Central Florida’s SUN ‘n FUN International Fly-In and Expo, the world’s second largest. VCF staff targeted both consumers and vendors to spread awareness of the Florida event, which takes place every April. EAA AirVenture 2018 drew more than 600,000 people, with visitors from 87 countries and six continents. VisitCentralFlorida.org Visit Orlando’s Magical Dining Month Returns Each year in the fall, foodies can indulge during Orlando’s most popular restaurant month: Visit Orlando’s Magical Dining Month, sponsored by American Express. Visit Orlando designed the program to showcase the wide variety of upscale dining throughout the destination while also helping children in need. More than 100 restaurants participate, with each offering a three-course, prix fixe dinner menu for just $35 per person. One dollar from every meal served is donated to a local charity. This year the program runs August 24 through September 30. VisitOrlando.com 12.A.1 Packet Pg. 468 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Quick Trips! 13 South Walton’s TDT Breaks Record Visit South Walton had a record-breaking June. Tourist Development Tax collection showed an impressive 17.75% increase over 2017. The county reported approximately $5,421,242 in TDT, the highest number ever recorded. David Demarest, director of communications for Visit South Walton, says, “This really shows the value that both new visitors and returning guests see in our destination, and their contribution helps keep all aspects of our economy running strong throughout the year.” VisitSouthWalton.com The beautiful beaches of South Walton are drawing visitors in record numbers. Brightline Brings Influencers to Fort Lauderdale The Greater Fort Lauderdale CVB recently partnered with express passenger train Brightline to host an influencer day, bringing nine top influencers to GFL from West Palm Beach and Miami. They hopped on the Sun Trolley to experience the fun and convenient transportation Brightline riders can take directly to Las Olas Boulevard and throughout the downtown area. They experienced boating, dining, an art walk and more. Sunny.org Influencers arrive at Brightline Station to explore Greater Fort Lauderdale. Another beautiful day welcomes visitors to Tampa. Hillsborough County Reports Ninth Record Month for TDT Hillsborough County has achieved a ninth record month in Tourist Development Tax collections for FY2018. In June, the county collected more than $2.41 million in TDT revenue, up 7.7% from the same month in 2017 and more than $110,000 over the previous record set in 2016. With two months left in the fiscal year, TDT totals sit at $29.1 million, just shy of the entirety of FY2016. Hillsborough County hotel revenues grew 5.7% year-over-year in June, reaching $54.7 million, according to industry analyst STR Inc. VisitTampaBay.com Pensacola Hosts Media Fam Trips Visit Pensacola in partnership with VISIT FLORIDA recently hosted three media familiarization trips, including five German travel journalists, health and wellness-focused writers with various publications and a YouTube family, Kyler and Mad. Partners collaborated by hosting Segway tours, paddleboarding/kayaking in Big Lagoon State Park and private charters and dolphin cruises to watch the Blue Angels fly during practices. These visits have produced articles thus far in Red Tricycle and NTV.com in German. VisitPensacola.com German journalists enjoy a Segway tour through historic Pensacola, stopping at Pensacola Bay Brewery to quench their thirst on a hot May afternoon. 12.A.1 Packet Pg. 469 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Quick Trips! 14 Summer Memories on Englewood Beach Visitors Makes Memories in Punta Gorda The Punta Gorda/Englewood Beach VCB wrapped up its Summer Memories campaign on August 30. This multi-platform campaign encouraged people to submit a photo that best captured their favorite summer memory for a chance to win a one-week vacation for four to Punta Gorda/Englewood Beach. The winner, who will be selected in the fall, will receive complimentary Allegiant Air airfare, a seven-night stay at Palm Island Resort and dining/activity gift cards. PureFlorida.com A hip French café turns out traditional cuisine in art-nouveau-style digs by Centennial Park in West Palm Beach. Photo: West Palm Beach Downtown Development Authority Palm Beach County Welcomes 4.3 Million Visitors Discover The Palm Beaches, the official tourism marketing corporation for Palm Beach County, announced that a record- breaking 4.3 million travelers visited the region between January 2018 through June 2018. Visitation comprised 3.92 million domestic visitors and 413,000 international visitors. This is a 2.1% increase from the same time period in 2017. ThePalmBeaches.com World’s Only Sports Charter Terminal Opens at MIA Signature Flight Support has opened the first of its kind Sports Charter Terminal at Miami International Airport. The new facility will enable a higher volume of home and visiting professional and collegiate sports teams traveling to and from the Miami area to access MIA via chartered flights. Greater Miami welcomes annually major sporting events such as the Miami Open, NASCAR’s Ford Championship Weekend, the Orange Bowl and the Miami Marathon, and on the horizon, Super Bowl LIV in 2020 and the College Football National Championship in 2021. MiamiAndBeaches.com Ribbon cutting for Signature Flight Support’s Sports Charter Terminal in Miami—the first and only in the world Levy County is hosting an excursion into the Golden Age of Transportation this fall. The Smithsonian Is Coming to Levy County! Levy County is drawing visitors with exciting cultural events this fall. The City of Cedar Key (CedarKey.org) will host the Smithsonian Institution's Museums on Mainstreet ... Crossroads Change in Rural America, September 8 through October 20. Cedar Key is one of five cities in Florida hosting and is the first stop for the exhibits. Railroad buffs and history enthusiasts will flock to Cedar Key for Railroads and Riverboats (LevyCountyHistoricalSociety. org), September 28-30, for an excursion into the Golden Age of Transportation. VisitLevy.com 12.A.1 Packet Pg. 470 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) People in the News Eric Garvey Joins Baugher Hotel Group The former executive director of the Space Coast Office of Tourism is the new chief operating officer of the Baugher Hotel Group. In his new role, Eric Garvey will provide leadership and strategic guidance to business unit managers on operations, sales, marketing and financial performance. The Baugher Hotel Group operates three hotels in the Space Coast area as well as the Cocoa Beach Surf Co. and Park Port Canaveral/Cocoa Beach Express transportation companies. Deputy Director Bonnie King of the Space Coast Office of Tourism is serving as the agency’s interim executive director. VisitSpaceCoast.com Eric Garvey Adam Thomas Earns CDME Adam Thomas, tourism director at Visit Pasco, has earned the Certified Destination Management Executive (CDME) designation, the only integrated executive program specifically designed for the destination marketing industry. As an accredited executive, Thomas will have the invaluable tools to transform Pasco County’s tourism vision and capitalize on the resources this niche program has to offer. “It’s an honor to be a part of the 2018 graduating class,” says Adam Thomas, CDME. “The knowledge I’ve learned from this program will serve the guiding direction of the destination and myself as a destination leader.” VisitPasco.net 15 2018 FADMO Annual Meeting Insider DMO Operations Secrets from the World՚s Foremost Experts HILTON PENSACOLA BEACH • OCTOBER 10-12, 2018 Adam Thomas displays his new CDME credential. 12.A.1 Packet Pg. 471 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) “Bringing more customers to Florida”Florida Association of Destination Marketing OrganizationsThe Florida Association of Destination Marketing Organizations represents the 55 official county DMOs that promote their communities throughout the world. These tourism promotion activities help to attract 116.5 million visitors to Florida, generating $112 billion in spending and 1.4 million jobs. These activities are made possible by Tourist Development Taxes provided by Florida Statutes Section 125.0104.(Statistics: VISIT FLORIDA Research) The FADMO serves as the single unifying voice for all of Florida’s DMOs, providing continuing insight and direction as we face an increasingly competitive tourism marketplace. Organized in 1996, the FADMO strives to increase the overall effectiveness of Florida DMOs’ destination marketing efforts through industry education, legislative outreach, enhancing professionalism and facilitating communication.Florida Association of Destination Marketing OrganizationsExecutive Director, Robert Skrob, CAE • Lobbyists, Brian Ballard and Mat Forrest, 850/577-04441390 Timberlane Road, Tallahassee, FL 32312, USA • Phone: 850/222-6000 • Fax: 850/222-6002 • Web: www.FADMO.orgEnclosed is your copy of Tourism Marketing Today. A monthly publication of the 1400 Village Sq. Blvd., Suite 3-250 Tallahassee, FL 32312 12.A.1 Packet Pg. 472 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) LATEST COLLIER TOURISM & DESTINATION FEATURE NEWS JULY 2018 Collier Tourism-CVB News Media Outlet Story Title & Link to Online Version Date Details Ad Value Circulation or Unique Views MaDeRe - Magazin des Reisens (Germany) Heimat der Glucklichen - Florida Golfkuste beitet strahlend weibe strande und ein interessantes kulturleben June CVB media visit: Antje Rossler Das Orchester June CVB media visit: Antje Rossler News-Press Navigating the sea of red tide info 8/30/18 CVB Collier Tourism Column: How to find day-to-day info, updates on beach conditions; recommendations to patonize local on-the-water businesses, etc. Florida Sports Foundation - FlaSports.com Seminole and Collier Counties honored with FRPA Excellence in Sport Tourism Awards 8/31/18 Story posted includes details and photo for Collier County Parks & Recreation Department's win of the Excellence in Sport Tourism Small Sport Market award Naples Daily News Collier County honors stars at Paradise Coast Tourism Stars event 8/31/18 CVB news release, advance info: It has been tough for tourism in Collier County. From Hurricane Irma to red tide, the county's tourism industry has faced more than its fair share of challenges in the past year. But its many successes to celebrate were evident at the 16th annual Paradise Coast Tourism Star Awards event at the JW Marriott Marco Island Beach Resort on Thursday. Coverage from the event, plus list of all winners and descriptions on their achievements Florida Tourism Marketing Today (FADMO) Florida DMOs Receive USTA Destiny Awards SEPTEMBER Issue CVB press release: Front page story about Naples, Marco Island, Everglades CVB and Beaches of Ft. Myers & Sanibel winning Destiny Awards at ESTO 12.A.1 Packet Pg. 473 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Travel Itch Radio 300th Show Special - Feature on FL's Paradise Coast 9/6/18 CVB Info Submission, Live Interview: Live interview-20 minute segment with JoNell Q&A about Naples, Marco Island, Everglades. One of three destinations profiled on speciall anniversary show. WINK News Sports complex underway, paid for by tourist tax 9/11/18 CVB info submission: Information provided, EC phone conversation contribute to live shots during afternoon newscasts. Positive story about bringing youth sports to the area. Florida Weekly Wellness Tourism a burgeoning new industry, officials say 9/20/18 CVB and Wellness Task Force: Story on wellness tourism initiative, Jack Wert quote Business Observer Tourism organization names new executive 9/24/18 CVB News Release: Jeffrey John comes from Tuscon to Naples to become sports deveopment manager for CVB WINK News Sea turtle release planned for Naples Beach - CC Pollution Control reporting dead fish washed up yesterday from Barefoot Beach to Naples Pier 9/26/18 Morning news live shots from Naples Beach reports that CC Pollution Control reporting dead fish and crabs on north Naples Beaches. Despite this, red tide tests are NOT PRESENT, so sea turtle release will happen today at Naples Beach News-Press Fall events bring some outdoor fun 9/27/18 CVB Collier Tourism Column: Fall brings lots of outdoor events - preview of the Paradise Coast Blueway Paddling Festival in November and Saturday's National Estuaries Day celebration at Rookery Bay $2,926.85 54,498 News-Press Collier pursues tourism ad campaign 9/27/18 CVB info provided; JW quote: Details plans to ask BCC for emergency marketing funds, VISIT FLORIDA grants $6,218.46 54,498 NaplesNews.com Response to red tide: Collier plans tourism marketing for when coast is clear 9/26/18 CVB info provided; JW quote: Details plans to ask BCC for emergency marketing funds, VISIT FLORIDA grants $397.70 864,559 Naples Daily News Response to red tide: Collier plans tourism marketing for when coast is clear 9/27/18 CVB info provided; JW quote: Details plans to ask BCC for emergency marketing funds, VISIT FLORIDA grants $4,485.44 72,854 12.A.1 Packet Pg. 474 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) NaplesNews.com Collier County had fewer visitors in August, in part due to red tide 9/27/18 TDC Meeting Report and JW quote: Visitation slightly down in August due to less visitors from within Florida NaplesNews.com Collier County had fewer visitors in August, in part due to red tide 9/28/18 TDC Meeting Report and JW quote: Visitation slightly down in August due to less visitors from within Florida $397.70 864,559 Naples Daily News Collier County had fewer visitors in August, in part due to red tide 9/28/18 TDC Meeting Report and JW quote: Visitation slightly down in August due to less visitors from within Florida $4,122.98 72,854 NaplesNews.com Naples Harley-Davidson to close Saturday, move into Fort Myers store 9/27/18 CVB quote: Jack Wert quote, Naples Harley store closure disappointing but won't impact tourism too much with the merger with Six Bends location $397.70 864,559 News-Press.com Naples Harley-Davidson to close Saturday, move into Fort Myers store 9/28/18 CVB quote: Jack Wert quote, Naples Harley store closure disappointing but won't impact tourism too much with the merger with Six Bends location $369.69 862,369 Hello SWFL Collier prepares tourism plan for after red tide 9/28/18 CVB info provided, EC interview: Story details plan for post-red tide marketing campaign NBC-2 Collier had fewer visitors in August due to red tide 9/28/18 11 a.m. News-CVB info provide, EC interview: Plans for post-red tide marketing campaign $1,362.00 13,242 NaplesNews.com When will SW Florida waters return to normal? Soon, scientists hope 10/2/18 CVB response, JW quote: Story on brown water following red tide; JW provide comments on plans for post-red tide marketing Naples Daily News When will SW Florida waters return to normal? Soon, scientists hope 10/3/18 CVB response, JW quote: Story on brown water following red tide; JW provide comments on plans for post-red tide marketing News-Press.com When will SW Florida waters return to normal? Soon, scientists hope 10/3/18 CVB response, JW quote: Story on brown water following red tide; JW provide comments on plans for post-red tide marketing MarcoNews.com 10 years of Rookery Bay: Nature preserve celebrates National Estuaries Day 10/2/18 CVB attendance at event, JW quote: Rookery Bay event for National Estuaries Day also celebrates 40th anniversary of the reserve. Jack Wert quoted, recognizing importance of Rookery Bay to the community. TDC funds are supporting the new 40th anniversary film to air in 2019 on PBS. 12.A.1 Packet Pg. 475 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) NaplesNews.com 10 years of Rookery Bay: Nature preserve celebrates National Estuaries Day 10/2/18 CVB attendance at event, JW quote: Rookery Bay event for National Estuaries Day also celebrates 40th anniversary of the reserve. Jack Wert quoted, recognizing importance of Rookery Bay to the community. TDC funds are supporting the new 40th anniversary film to air in 2019 on PBS. $397.70 864,559 Marco Eagle 10 years of Rookery Bay: Nature preserve celebrates National Estuaries Day 10/4/18 CVB attendance at event, JW quote: Rookery Bay event for National Estuaries Day also celebrates 40th anniversary of the reserve. Jack Wert quoted, recognizing importance of Rookery Bay to the community. TDC funds are supporting the new 40th anniversary film to air in 2019 on PBS. NaplesNews.com Welcome back to Naples, seasonal residents; here is what you missed while you were away 10/4/18 CVB info, JW quote: Emergency advertising mentioned in response to red tide, JW quote 864,559 Naples Daily News Welcome back to Naples, seasonal residents; here is what you missed while you were away 10/5/18 CVB info, JW quote: Emergency advertising mentioned in response to red tide, JW quote $6,181.24 72,854 Destination Feature News Media Outlet Story Title & Link to Online Version Publication Date Details Ad Value Circulation or Unique Views MaDeRe - Magazin des Reisens (Germany) Heimat der Glucklichen - Florida Golfkuste beitet strahlend weibe strande und ein interessantes kulturleben June CVB media visit: Antje Rossler Das Orchester Coverage of Artis-Naples concert CVB media visit: Antje Rossler 12.A.1 Packet Pg. 476 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Marco Eagle Red Scare: Marco Island dodges much of red tide effects, but not concerns fueled by news reports 8/23/18 CVB quote, input: Marco hoteliers, others provide input on Marco Island impact from people concerned about red tide. Marco Eagle Naples-Marco Island metro area among areas where people go out to eat all the time 8/23/18 24/7 Wall Street report shows Naples-Marco Island- Immokalee MSA ranked #30 for city areas where people go out to eat a lot. CBSN (Online news channel) Interview with actor John O'Hurley on his company Gold Seal Industries with technology 8/24/18 Technology turns waste (including algae) into energy. Ultimate Outdoors Radio - WTSO-AM-1070 in Madison, WI and WOKY- AM-920 in Milwaukee, WI Southwest Florida beach and outdoors conditions, Everglades fishing, etc. 8/30/18 Naples-based photographer and outdoor journalist Doug Stamm appears on major Wisconsin outdoors radio show, lets people know that our area has been largely free of red tide, conditions good to visit Naples Daily News; Marco Eagle Scientists try to answer red tide questions 8/30/18 Large information forum held at NCRP about red tide Meetings Today CVB/DMO Guide Case Study: Naples, Marco Island, Everglades CVB / Florida Attractions Association Annual Meeting Annual - published in August CVB submitted article, photos: Feature on CVB's support of and involvement in hosting the annual Florida Attractions Association annual meeting at Naples Grande Beach Resort Flamingo Magazine The Tide: Road-Trip-Worthy Events Around the State September CVB info, photo submitted: Stone Crab Festival event listing with photo Naples Daily News JLB Review: The Pearl Steak & Seafood Restaurant exudes extravagance, but Old Florida charm remains 9/5/18 From the former Oyster House in Everglades City, which was never reopened after Hurricane Irma, comes The Pearl in Naples. Travel Itch Radio 300th Show Special - Feature on FL's Paradise Coast 9/6/18 CVB Info Submission, Live Interview: Live interview-20 minute segment with JoNell Q&A about Naples, Marco Island, Everglades. One of three destinations profiled on speciall anniversary show. 12.A.1 Packet Pg. 477 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Smithsonianmag.com Preserved against the odds, the Key Marco Cat is returning to Marco Island 9/7/18 CVB Sponsored Content: Native article about the upcoming exhibit of the Key Marco Cat along with other Calusa artifacts from Marco Island. MiamiHerald.com Dottie's House in Everglades City 9/10/18 Almost one year after Hurricane Irma devasted the small town of Everglades City, Florida, its city clerk Dottie Joiner has spent her time helping others while her home remains destroyed by water damage on Thursday, September 6, 2018. $10,283.74 8,942,385 Thrillist.com The Best Beaches in Florida 9/25/18 Roundup of FL beaches including GREAT writeup of Marco Island SavvyDispatches.com Tweet by blogger on best shelling beaches in Florida - she recommends Marco Island 9/27/18 Pleased to have been a party of this collaboration post on the Best Shelling Beaches in Florida. I got to geek out about Marco Island and the 10,000 Islands aka @ParadiseCoast NaplesNews.com Hundreds of crabs wash up dead on Collier, Lee County beaches 9/27/18 Lack of oxygen in water causing crabs to die. WINK News Lack of oxygen in water cause of blue crabs washing up on beaches 9/27/18 Dead zones in water off Bonita and north Naples causing crabs to die, wash up on beaches WINK News Live at Naples Pier 9/27/18 7 p.m. newscast: Brown water, dead fish - also includes info provided on post-red tide marketing by CVB. (No link available, story not placed online) Hello SWFL Stone crabs affected by red tide ahead of harvest season 9/28/18 Some crabs affected by low oxygen - still safe to eat WINK News In Collier, water brown, murky at Naples pier 9/28/18 Early a.m. report on brown water, dead fish and crabs, but no red tide symptoms Fox 4 Red tide ramping up across Southwest Florida 9/28/18 Live report from Naples beach - brown water, dead fish and crabs Fox 4 Collier seeks money for ad campaign to overcome bad press from red tide 9/28/18 6 p.m. News: Report on plans for emergency funding for post-red tide ad campaign; also mentions brown water at Naples Pier Hello SWFL Collier prepares tourism plan for after red tide 9/28/18 CVB info provided, EC interview: Story details plan for post-red tide marketing campaign 12.A.1 Packet Pg. 478 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Coastal Breeze News Community Scene: Tourism Star Awards 9/28/18 CVB photos provided: The Paradise Coast Tourism Star Awards at the JW Marriott Marco Island Beach Resort, hosted by Jack Wert, Executive Director of the Naples, Marco Island, Everglades Convention & Visitors Bureau, recognized excellence in the local tourism industry. $2.89 12,569 ESPN 99.3 FM - Reel Talk Radio Rookery Bay 40th Anniversary/Nat'l Estuaries Day 9/29/18 CVB Info Submitted: Live segment on the many activities that day at Rookery Bay for National Estuaries Day and the reserve's 40th Anniversary Naples Daily News Murky waters at Naples Pier keep swimmers away 9/30/18 Brown, murky water still being seen at Naples Pier. No respiratory irritation, dolphins seen playing in the water. Roger Jacobsen (City of Naples harbormaster) comments that fish are swimming around pier, bringing in dolphins. Story says scientists unavailable to comment NaplesNews.com Dolphins swimming close to shoreline at Naples Beach 10/1/18 Shows dark brown murky water; accompanies brown water story $397.00 864,559 Fox 4 Collier tourism seeking money to combat bad press from red tide 10/1/18 Early a.m. News: Anchor reads story on plans for emergency tourism funds to combat red tide impacts; video shows brown water at Naples Pier. $296.00 1,220 Facebook Live: Naples Photo Blog Showing brown water, questions whether it is red tide?10/1/18 Commenter talking about red tide, speculating it is causing brown water at Naples Pier KHRD-TV Online - Waco, TX Collier seeks money for ad campaign to overcome bad press from red tide 10/1/18 Pickup by Waco, TX Fox affiliate of Collier red tide marketing story - shows brown water at Naples Pier $2.10 9,110 Successful Meetings A Wealth of Meetings Riches on Florida's West Coast CVB info submitted: Coverage of region including Naples/Marco Island NaplesnNews.com 10 years of Rookery Bay: Nature preserve celebrates National Estuaries Day 10/2/18 CVB attendance at event, JW quote: Rookery Bay event for National Estuaries Day also celebrates 40th anniversary of the reserve. Jack Wert quoted, recognizing importance of Rookery Bay to the community. TDC funds are supporting the new 40th anniversary film to air in 2019 on PBS. 12.A.1 Packet Pg. 479 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) Marco Eagle 10 years of Rookery Bay: Nature preserve celebrates National Estuaries Day 10/4/18 CVB attendance at event, JW quote: Rookery Bay event for National Estuaries Day also celebrates 40th anniversary of the reserve. Jack Wert quoted, recognizing importance of Rookery Bay to the community. TDC funds are supporting the new 40th anniversary film to air in 2019 on PBS. MiamiHerald.com The ocean is brown, the crabs are dead and the smell is unbearable. Welcome to Florida 10/2/18 Columnist gives opinion-based take on brown water in Naples (which actually isn't from red tide, but she reoprts that it is). $10,000.00 8,942,385 Newsweek.com Why is the Gulf turning brown in Florida? Naples, Seagate beaches have algae bloom 10/4/18 Report on the diatom bloom that is turning the water brown in Naples, followed by recap of red tide WPTV Palm Beach Will red tide affect stone crab season 10/4/18 Crabbers in Everglades City interviewed NBC-2 Red tide doesn't keep sailors away from Ft. Myers Beach 10/7/18 53rd Summerset Regatta brought our lots of regional sailors - none reported any symptoms or notice of red tide. Meanwhile, protesters at Matlacha seek relief from lawmakers WINK News Thousands of dead fish found floating in Naples Sunday 10/7/18 Large number of small dead fish floating in canals at Moorings Bay, Miramar in city of Naples NBC-2 Naples chefs dish secrets in Foodie Camp classes 10/8/18 Chef Tony Ridgway profiled as example of eleven Foodie Camp chef classes offered in Naples Originals Foodie Camp. 12.A.1 Packet Pg. 480 Attachment: Detailed Staff Report (7104 : Detailed Staff Reports) 10/22/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 13.A Item Summary: Next Scheduled Meeting Date/Location - November 26, 2018 Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 Meeting Date: 10/22/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 10/18/2018 9:02 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 10/18/2018 9:02 AM Approved By: Review: Tourism Kelly Green Deputy Director Review Skipped 10/18/2018 9:02 AM Tourism Kelly Green Tourism Division Completed 10/18/2018 9:03 AM Tourism Kelly Green Director Skipped 10/18/2018 9:02 AM County Manager's Office Kelly Green Executive Director- Corp Business Ops Skipped 10/18/2018 9:02 AM County Manager's Office Kelly Green Executive Director Skipped 10/18/2018 9:02 AM County Attorney's Office Kelly Green Attorney Review Skipped 10/18/2018 9:02 AM Tourist Development Council Jack Wert Meeting Pending 10/22/2018 9:00 AM 13.A Packet Pg. 481