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Agenda 10/23/2018 Item #16F 210/23/2018 EXECUTIVE SUMMARY Recommendation to award Invitation to Negotiate (ITN) No. 18-7404 - “Collier County Sports Complex Marketing and Support” to Sports Fields, Inc., in the initial not to exceed amount of $50,000, for marketing and related consulting services for the amateur sports complex, authorize the Chairman to execute the agreement, and make a finding that this expenditure promotes tourism. OBJECTIVE: To obtain consulting services pertaining to the amateur sports complex to be constructed in East Naples. CONSIDERATIONS: On June 13, 2017, the Board authorized staff to proceed with the development of the sports and special event complex. Since that time, staff has been diligently moving through the various phases required to deliver a world class facility. The Board also directed staff to solicit for a consultant to operate and market the amateur sports complex. On May 21, 2018, the Procurement Services Division released ITN No. 18-7404 to 9,944 vendors seeking Collier County Sports Marketing and Support Services. Vendors downloaded 120 solicitation packages and the County received three (3) proposals by the June 22, 2018 deadline. On July 23, 2018, a selection committee convened and ranked the firms according to the criteria established in the ITN, as follows: Company Name Final Ranking Sports Fields, Inc. 1 The Sports Facilities Management, LLC 2 Klass-Ex LLC 3 On September 13, 2018, staff negotiated a proposed contract with the number one ranked firm, Sports Fields, Inc. Sports Fields Inc.' s staff will perform tasks within the agreed upon scope and will be present in all future planning for the facility. The initial Phase I fee under this contract is for an amount that will not exceed a total of $50,000 and not exceed 120 days in length. In Phase I of the negotiated agreement, the consultant will assist the County Delivery Team (staff, consultants, engineers, architects, and senior management) in developing the project concept and assist in the design details. Prior to entering Phase II, the consultant will develop a business plan for the project that will define roles and responsibilities of the consultant, provide economic analysis of area impacts, and include recommendations to manage and maximize revenues. Using this information gathered and presented through the Phase I deliverables, the County will negotiate an agreement for the operation, advertising, and marketing of the complex. FISCAL IMPACT: Funding for the award of ITN No. 18-7404, Collier Country Sports Complex Marketing Support, to Sports Fields, Inc., is provided in Amateur Sports Complex Fund (759) cost center 101551. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. ADVISORY COMMITTEE RECOMMENDATIONS: This item will be reviewed for recommendation for approval by the Tourist Development Council at their October 22, 2018 meeting. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote 16.F.2 Packet Pg. 1590 10/23/2018 for Board approval. -SRT RECOMMENDATION: To approve the award of Invitation to Negotiate (ITN) No. 18-7404, “Collier County Sports Complex Marketing and Support,” to Sports Fields, Inc. for marketing and related consulting services for the amateur sports complex, authorize the Chairman to execute the agreement, and make a finding that this expenditure promotes tourism. Prepared by: Ed Caum, Tourism Deputy Director ATTACHMENT(S) 1. 18-7404 Solicitation (DOCX) 2. LVP Addendum 1 (DOC) 3. Sports_Fields_Inc._Bid_18-7404_ITN_Response (PDF) 4. 18-7404 Final Ranking (PDF) 5. 18-7404 NORA (PDF) 6. 18-7404 Sports Fields Signed by Vendor(PDF) 16.F.2 Packet Pg. 1591 10/23/2018 COLLIER COUNTY Board of County Commissioners Item Number: 16.F.2 Doc ID: 7021 Item Summary: Recommendation to award Invitation to Negotiate (ITN) No. 18-7404 - “Collier County Sports Complex Marketing and Support” to Sports Fields, Inc., in the initial not to exceed amount of $50,000, for marketing and related consulting services for the amateur sports complex, authorize the Chairman to execute the agreement, and make a finding that this expenditure promotes tourism. Meeting Date: 10/23/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 10/11/2018 10:10 AM Submitted by: Title: Division Director – Tourism Name: Jack Wert 10/11/2018 10:10 AM Approved By: Review: Tourism Ed Caum Deputy Director Review Completed 10/11/2018 10:15 AM Procurement Services Opal Vann Level 1 Purchasing Gatekeeper Completed 10/11/2018 10:43 AM Procurement Services Ted Coyman Additional Reviewer Completed 10/12/2018 4:08 PM Procurement Services Swainson Hall Additional Reviewer Completed 10/15/2018 10:00 AM Procurement Services Sandra Herrera Additional Reviewer Completed 10/16/2018 3:14 PM Procurement Services Evelyn Colon Additional Reviewer Completed 10/16/2018 4:26 PM Tourism Jack Wert Director Review Completed 10/17/2018 9:57 AM County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 10/17/2018 11:28 AM County Attorney's Office Scott Teach Additional Reviewer Completed 10/17/2018 11:33 AM County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 10/17/2018 1:48 PM Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 10/17/2018 1:49 PM County Attorney's Office Emily Pepin CAO Preview Completed 10/17/2018 2:07 PM County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 10/17/2018 2:09 PM Budget and Management Office Ed Finn Additional Reviewer Completed 10/17/2018 2:11 PM County Manager's Office Nick Casalanguida Level 4 County Manager Review Completed 10/17/2018 2:14 PM Board of County Commissioners MaryJo Brock Meeting Pending 10/23/2018 9:00 AM 16.F.2 Packet Pg. 1592 COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS INVITATION TO NEGOTIATE (ITN) FOR Collier County Sports Complex Marketing and Support SOLICITATION NO.: 18-7404 EVELYN COLON, PROCUREMENT STRATEGIST PROCUREMENT SERVICES DIVISION 3295 TAMIAMI TRAIL EAST, BLDG C-2 NAPLES, FLORIDA 34112 TELEPHONE: (239) 252-2667 evelyn.colon@colliercountyfl.gov (Email) This solicitation document is prepared in a Microsoft Word format (Rev 8/7/2017). Any alterations to this document made by the Vendor may be grounds for rejection of proposal, cancellation of any subsequent award, or any other legal remedies available to the Collier County Government. 16.F.2.a Packet Pg. 1593 Attachment: 18-7404 Solicitation (7021 : ITN 18-7404) SOLICITATION PUBLIC NOTICE INVITATIOIN TO NEGOTIATE (ITN) NUMBER: 18-7404 PROJECT TITLE: Collier County Sports Complex Marketing and Support LOCATION: PROCUREMENT SERVICES DIVISION, CONFERENCE ROOM A, 3295 TAMIAMI TRAIL EAST, BLDG C-2, NAPLES, FLORIDA 34112 ITN OPENING DAY/DATE/TIME: June 22, 2018 at 3:00 P.M PLACE OF ITN OPENING: PROCUREMENT SERVICES DIVISION 3295 TAMIAMI TRAIL EAST, BLDG C-2 NAPLES, FL 34112 All proposals shall be submitted online via the Collier County Procurement Services Division Online Bidding System: https://www.bidsync.com/bidsync-cas/ INTRODUCTION It is the vision and mission the Collier County Board of County Commissioners to bring the Residents, Tourists and general Southwestern Florida public a World Class Multi-Purpose Sport Event and Entertainment Complex that will be for all ages and types of users including participants and spectators. The Collier County Board of County Commissioners (COUNTY) are requesting ITN proposals for management, operation, advertising and marketing of a new up to 120-acre multi-purpose sports event and entertainment complex. COUNTY intends to award a contract to the best qualified firm that offers a proposal that is deemed to be in the COUNTY’S best interest, both economically and operationally. The intent of this solicitation is to select a firm to manage, operate, advertise and market a new multi-purpose sports event and entertainment complex of the same once designed and constructed by others. This public and private partnership will share in the revenue generation from, but not limited to the following: income from parking, concessions, registrations, onsite-advertising, admissions and vender registrations. The operator is expected to manage the following, but not limited to: ticketing/admissions, bookings, concessions, registration, vendors, parking, onsite activation and signage, and entertainment. The COUNTY is interested in receiving qualifications and proposals from firms experienced in the development, management, operation, advertising and marketing of multi-purpose sports, event and entertainment complexes and related facilities. BACKGROUND Collier County is situated in southwest Florida and spans 2,025 square miles of land area. In 2010, approximately 321,520 of Collier County's 357,870 residents lived in the unincorporated areas of the county; the remainder lived in Naples, Marco Island and Everglades City. Today, the population is close to 372,880 residents, making Collier County the 17th most populous of 67 counties in the state of Florida — and the richest. The high rate of growth and development trends have resulted in increasing demands for housing and infrastructure, along with heightened expectations for a sustained and improved quality of life by Collier County residents. The county continues to grow at an accelerated rate and is looking to the future by ensuring that all beneficial economic development opportunities are realized. TERM OF CONTRACT The contract term, if an award(s) is/are made is intended to be for five (5) years with two (2) two (2) year renewal options. Prices shall remain firm for the initial term of this contract. Surcharges will not be accepted in conjunction with this contract, and such charges should be incorporated into the pricing structure. DETAILED SCOPE OF WORK 1. PROJECT CONCEPT AND OBJECTIVES 1.1 The Collier County Board of County Commissioners have begun the activities to construct a multi-use sports, special events and entertainment complex (COMPLEX) to attract and host youth, adult sports leagues, amateur tournament play and a multitude of events designed to draw tourists, local and non-local residents, participants, spectators and event attendees. 1.2 The COUNTY will provide up to 120 acres for the COMPLEX. 16.F.2.a Packet Pg. 1594 Attachment: 18-7404 Solicitation (7021 : ITN 18-7404) 1.3 The COMPLEX must be accessible to local and non-local residents, athletes and event attendees on weekdays, weeknights and weekends when not specifically booked for an event. 1.4 The COUNTY will fund, design and construct the COMPLEX. 1.5 The COUNTY anticipates that the COMPLEX may include multiple venues and up to sixteen multi-purpose fields, a 3,000 to up to 10,000 seat expandable stadium, up to 125,000 square foot Indoor Facility, and possibly softball/youth baseball fields. The indoor facility will include, multiple sports amenities and the ability to host special events, it will include concession areas, restaurant(s), group event and classroom area(s), locker rooms, coach’s offices and other related ancillary facilities. 1.6 The COUNTY desires to maximize the use of the COMPLEX and its revenue- generating capacity and reserves the right to market the venue(s) Naming Rights, Sponsorship, Advertising and promotional opportunities. 1.7 The COUNTY desires to provide a broad array of cultural, educational, entertainment, sporting and other activities and events to meet the demands of the COUNTY’S residents, visitors and the adjacent communities. 1.8 The COUNTY desires to coordinate the COMPLEX’S activities with other cultural, recreation and sporting venues in Collier County and the surrounding region. 1.9 The COUNTY desires to involve, as much as practical and practicable, the local community in the business and employment opportunities associated with the COMPLEX and its events. 1.10 To protect the COUNTY’S investment, the COMPLEX must be maintained at the highest possible level and available in a declared State of Emergency, as it may be used as a resource for shelter and staging. 2. SCOPE OF SERVICES Development of Concept and Project Scope of Work 1.11 All firms will be responsible for studying area demographics and associated metrics to provide input to the COMPLEX’S “mix” of facilities and types of events supported. Because of the tremendous investment, the COUNTY will heavily scrutinize business plans and models to ensure they are reasonable, realistic and sustainable. 1.12 All firms will provide input to the project’s delivery team. The successful firm shall conduct a project feasibility study and determine early issues (i.e., traffic, parking, location, permitting issues, etc.), and identify any features that could adversely affect their successful operation of the COMPLEX. 1.13 All firms shall review and evaluate land/project site options, design and assist the COUNTY in determining features and amenities on the COMPLEX to ensure positive revenue growth. 1.14 All firms shall prepare a draft proforma based on amenities layout alternatives for COUNTY’S review, discussion and approval. 1.15 All firms shall prepare a complete business plan including one (1), five (5) and ten (10) year income/estimates. An Example of Revenue Sharing: YEARS 1 & 2, a split of 70% contractor and 30% COUNTY YEARS 3 & 4, a split of 60% contractor and 40% COUNTY YEAR 5, a split of 50% contractor and 50% COUNTY YEARS 6 -10, a split of 35% contractor and 65% COUNTY 1.16 The successful firm shall assist the COUNTY in developing an analysis of the economic, regional and otherwise, of the COMPLEX’S impact through added jobs, taxes, tourism, etc. 1.17 The successful firm shall provide to the COUNTY, at any time, per COUNTY request all financial documents including though not limited to: receipts, contracts with subcontractors and affiliates, purchasing records, P.O.S. reports, balance 16.F.2.a Packet Pg. 1595 Attachment: 18-7404 Solicitation (7021 : ITN 18-7404) sheets, profit and loss documents. All items listed and unlisted will also be provided to the Collier County Clerk of Courts upon request. P.O.S. systems to be used, will be approved to connectivity and to have the ability to communicate with COUNTY IT systems. Consulting and Assistance During Design and Construction of the COMPLEX 1.18 The successful firm will assist the County Delivery Team (staff, consultants, engineers, architects and senior management) in developing the project concept and assist in the design build as a consultant. The successful firm will work with the selected Project Architect, at the COUNTY’S direction, throughout design and construction to coordinate efforts and ensure that the approved concept and scope of work are adhered to. Management, Operation, Advertising and Marketing of the COMPLEX 1.19 The COUNTY views its relationship with the operator as a critical partnership. The credibility, viability and financial success of the COMPLEX will, to a large degree, depend on the success of this partnership. 1.20 OPERATOR shall operate, advertise and market the COMPLEX at NO cost to the COUNTY. An agreement will be negotiated for the operation, advertising and marketing of the COMPLEX. 1.21 OPERATOR shall market, solicit, advertise and conduct public relations activities for leagues, sporting events, concerts, tournaments and other gatherings to maximize use of the COMPLEX at NO cost to the COUNTY. 1.22 COMPLEX will be owned and maintained by the COUNTY. This will include capital investment and improvements. 1.23 Recognizing its investment in providing a site, design, construction of the COMPLEX, and the purchase of necessary furniture, fixtures and equipment, the COUNTY intends to secure a sufficient Return on Investment (ROI). • The COUNTY intends to negotiate a multi-year “sliding scale revenue sharing model” securing its share of annual revenue from operation of the COMPLEX. The purposes of such are to: (1) place the burden on the OFFEROR to develop a realistic business plan and model; and (2) to secure sufficient ROI to the COUNTY and Contractor (OFFEROR). 1.24 The COUNTY intends to negotiate the ITN proposal, with all proposers to balance the highest possible ROI meets the project objectives. The COUNTY believes that ROI is directly related to identifying the proper mix of events and fulfilling residents’ needs. 3. NOTES 1.25 After reviewing the proposals and presentations (if necessary) from the highest qualified firms it is the COUNTY’S intent to negotiate and award a contract to the best qualified firm that offers a proposal that is deemed to be in the COUNTY’S best interest, economically and operationally, subject to approval by the Collier County Board of County Commissioners. 1.26 The COUNTY reserves the right to retain all proposals submitted and to use any ideas that may or may not be contained in the received proposals, regardless of if a proposal is selected. Submission of a proposal indicates acceptance by the firm of the all conditions contained in this request, unless clearly and specifically noted in the proposal and confirmed in the contract between the COUNTY and the firm selected. INVITATION TO NEGOTIATE (ITN) PROCESS 1.1 The Proposers will submit proposal which will be scored based on the criteria in Section 5.0 Grading Criteria for Development of Shortlist, which will be the basis for short-listing the vendors. The Proposers will need to meet the minimum requirements outlined herein in order for their proposal to be evaluated and scored by the COUNTY. The COUNTY will then grade and rank to at least the top three short-listed vendors and enter into negotiations with the top ranked vendor or multiple vendors to establish cost for the services needed. With successful negotiations, a contract will be developed with the selected firm, based on the negotiated price and/or scope of services and submitted for approval by the Board of County Commissioners. 1.2 The COUNTY will use a Selection Committee in the ITN selection process. 1.3 The intent of the scoring of the proposal is for respondents to indicate their interest, relevant experience, financial capability, staffing and organizational structure. 16.F.2.a Packet Pg. 1596 Attachment: 18-7404 Solicitation (7021 : ITN 18-7404) 1.4 Based upon a review of the proposals, the COUNTY will rank the Proposers based on the discussion and clarifying questions on their approach and related criteria, and then negotiate with one or more vendors as authorized in Section 11, Paragraph 7 of County Procurement Ordinance Number 2017-08. 1.5 The COUNTY reserves the right to negotiate any element of the proposals in the best interest of the COUNTY. GRADING CRITERIA FOR RANKING PROPOSALS: 1.6 For the development of a shortlist, this evaluation criterion will be utilized by the COUNTY’S Selection Committee to score each proposal. Proposers are encouraged to keep their submittals concise and to include a minimum of marketing materials. Proposals must address the following criteria: Evaluation Criteria Maximum Points 1. Cover Letter / Management Summary 5 Points 2. Qualifications 5 Points 3. Facility Management and Marketing 20 Points 4. Work Experience 20 Points 5. Company Insurance Capacity 10 Points 6. Legal and Contract Challenges 20 Points 7. Price Proposals 15 Points 8. Local Vendor Preference 5 Points TOTAL POSSIBLE POINTS 100 Points Tie Breaker: In the event of a tie at final ranking, award shall be made to the proposer with the lower volume of work previously awarded. Volume of work shall be calculated based upon total dollars paid to the proposer in the twenty -four (24) months prior to the RFP submittal deadline. Payment information will be retrieved from the C ounty’s financial system of record. The tie breaking procedure is only applied in the final ranking step of the selection process and is invoked by the Procurement Services Division Director or designee. In the event a tie still exists, selection will be determined based on random selection by the Procurement Services Director before at least three (3) witnesses. ----------------------------------------------------------------------------------------------------------------------------------------------- Each criterion and methodology for scoring is further described below. EVALUATION CRITERIA NO. 1: COVER LETTER/MANAGEMENT SUMMARY (5 Total Points) Provide a cover letter, signed by an authorized officer of the firm, indicating the underlying philosophy of the firm in providing the services stated herein. Include the name(s), telephone number(s) and email(s) of the authorized contact person(s) concerning proposal. Submission of a signed Proposal is Vendor's certification that the Vendor will accept any awards as a result of this ITN. EVALUATION CRITERIA NO. 2: QUALIFICATIONS: (5 Total Points) In this tab, include but not limited to:  OFFEROR shall attach resumes for ALL key personnel of the firm, detailing qualifications and past experiences as it relates to similar types of projects. Information will include name of individual and where the individual will be located (geographically) during the project.  OFFEROR shall provide a short narrative on each firm component or position describing its function and responsibilities as they relate to management.  OFFEROR shall submit an organizational chart, which clearly identifies personnel that will be assigned to this project and their placement within the organization.  OFFEROR shall describe how your firm is different from other firms and you will, generally, optimize use of the COMPLEX and maximize revenue. EVALUATION CRITERIA NO. 3: FACILITY MANAGEMENT AND MARKETING: (20 Total Points) In this tab, include but not limited to: 16.F.2.a Packet Pg. 1597 Attachment: 18-7404 Solicitation (7021 : ITN 18-7404) OFFEROR shall provide information about its ability in the following areas as it relates to management of a large sports complex:  Administration.  Marketing, including event promotion and production.  Approach to ticketing operations.  Financial Management.  Sponsorships and Advertising.  Stakeholder relations including the community, local governments, leagues, sponsors/advertisers and other local event venues.  Tourism, including working with local tourism organizations, business development organizations, hotels/motels, restaurants and other potential tourism-related partners to increase hotel/motel occupancy in Collier County rather than adjacent counties. Additionally, please detail your firm’s plan and method for tracking hotel occupancy success within Collier County and strategies (e.g. incentives, reservation systems, etc.) for preventing out-of-county increases in hotel/motel occupancy which are directly related to activities at the Complex. EVALUATION CRITERIA NO. 4: WORK EXPERIENCE (20 Total Points) In this tab, include but not limited to:  OFFEROR shall identify and describe all completed sports complexes, where the offeror acted as consultant, and as manager, operator and maintenance provider of such complexes.  OFFEROR shall provide evidence that your firm successfully managed, operated and maintained at least two (2) sports complexes of similar size and scope as defined herein, of which your firm also provided consulting services.  Information for the above-identified projects must include: (1) client’s name and address; (2) contact person; (3) telephone number; (4) original project estimate; (5) actual project cost; (6) original schedule (start/completion dates); (7) actual project schedule (start/completion dates); and (8) summary of major issues affecting the project. Client contact information must be current and accurate.  OFFEROR shall provide existing business structure and financial arrangements for at least two (2) sports complexes of similar size and scope as defined herein, of which your firm provides(ed) facility management, operation and maintenance services. It is recommended that your two most successful plans be submitted. The business plans must include projected cash flow statements and operating budgets. The information provided must provide sufficient detail to ascertain the ventures are successful. CAUTION: The COUNTY will view submission of incomplete business plans as an indicator of poor performance. It is important to note that the COUNTY will require the successful firm to prepare, present and defend a business plan for its COMPLEX.  Photographs or renderings of previous sports complex projects, which are relevant to a decision about this COMPLEX, should be included. Preference may be given to firm demonstrating at least three (3) years of documented successful experience with consulting, start-up, operation and maintenance of such sports complexes. The successful firm must provide strong evidence of past and ongoing commitment to local sports organizations and community residents in the availability, scheduling and use of such sports complexes under their current control. EVALUATION CRITERIA NO. 5: COMPANY INSURANCE CAPACITY (10 Total Points) In this tab, include but not limited to:  OFFEROR must also provide clear evidence of the ability to secure adequate insurance including, but not limited to, Workers’ Compensation, Comprehensive General Liability, Builder’s Risk, and Professional 16.F.2.a Packet Pg. 1598 Attachment: 18-7404 Solicitation (7021 : ITN 18-7404) Liability including Errors and Omissions. Insurance must be written by an insurer authorized to do business in the State of Florida and have an “A” policyholder’s rating and a financial rating of at least Class VIII in accordance with the most current Best’s Key Rating Guide. EVALUATION CRITERIA NO. 6: LEGAL AND CONTRACT CHALLENGES (20 Total Points) In this tab, include but not limited to:  List by case name and case number all pending litigation in which your firm is involved as a party or offeror’s officers are involved as parties in their official capacity. Include cases pending in any Federal or State jurisdiction, court, commission, regulatory body or other authority having the power to determine the rights of parties appearing before it. Also list all arbitrations offeror is involved in as a party and include the name, location and name & address of the arbitrator(s) for each listing.  Within last five (5) years, have any of your firm’s contracts been considered in default, suspended or terminated for cause? If so, please attach an explanation of the matter, including the name and location of the project, the name and address of the owner’s representative, and all pertinent details of the default, suspension or termination.  Within the last five (5) years, has a contract or any portion of the work connected to a contract, involving your firm, been completed by an Owner or a surety? If so, please attach an explanation providing the name and location of the project, the name and address of the owner’s representative, and all pertinent details of the matter.  Within the last five (5) years, has your firm been debarred or suspended, for any reason, by any federal, state or local government procurement agency? If so, please attach a full explanation.  Within the last five (5) years, has your firm been named in any action, administrative proceeding, or arbitration in which it was alleged that your firm failed to comply with prompt payment of subcontractors? If so, please attach a full explanation.  Within the last ten (10) years, has your firm or any predecessor or related entities, or any officers, shareholders, partners or key personnel of the submitter ever been convicted of or pleaded guilty to any crime (a) related to the bid process for contracts on public or private projects or (b) involving fraud or misrepresentation? If so, please attach a full explanation. EVALUATION CRITERIA NO. 7: PRICE PROPOSALS (15 Total Points) OFFEROR shall provide two (2) separate price proposals as follows:  CONSULTING—Pricing must include all work necessary for concept development, consulting throughout the design and construction phases, public meetings and other tasks deemed necessary to ensure success. This proposal must address Item Nos. 4.1 through 4.8 in the Scope of Services. Pricing shall include detailed fee schedule from which the prices are calculated (number of hours, hourly rates, reimbursements, travel, etc.). This section should include a copy of the OFFEROR’S recommended consulting contract. A lump sum amount is preferred for the CONSULTING services.  MANAGEMENT, OPERATION, ADVERTISING, AND MARKETING OF A MULTI-PURPOSE SPORTS EVENT AND ENTERTAINMENT COMPLEX — This section should include a copy of the OFFEROR’S recommended contract and a complete proposal for management, operation, advertising and marketing of the completed Complex. This proposal must address Item Nos. 4.9 through 4.14 in the Scope of Services. EVALUATION CRITERIA NO. 8: LOCAL VENDOR PREFERENCE (5 Total Points) Local business is defined as the vendor having a current Business Tax Receipt issued by the Collier or Lee County Tax Collector for at least one year prior to proposal submission to do business within Collier County, and that identifies the business with a permanent physical business address located within the limits of Collier or Lee County from which the vendor’s staff operates and performs business in an area zoned for the conduct of such business. Form 7: Vendor Submittal – Local Vendor Preference Affidavit 16.F.2.a Packet Pg. 1599 Attachment: 18-7404 Solicitation (7021 : ITN 18-7404) Addendum 1 Date: June 13, 2018 From: Evelyn Colon, Procurement Strategist To: Interested Bidders Subject: Addendum # 1 Solicitation # and Title 18-7404 Collier County Sports Complex Marketing and Support The following clarifications are issued as an addendum identifying the following clarification to the scope of work, changes, deletions, or additions to the original solicitation document for the referenced solicitation: Change 1. Correction to Local Vendor Preference Language on the Instruction to Bidders Form and Form 7: Vendor Submittal – Local Vendor Preference Affidavit: Current Language: Local business means the vendor has a current Business Tax Receipt issued by the Collier County Tax Collector for at least one year prior to bid or proposal submission to do business within Collier County, and that identifies the business with a permanent physical business address located within the limits of Collier County from which the vendor’s staff operates and performs business in an area zoned for the conduct of such business. A Post Office Box or a facility that receives mail, or a non-permanent structure such as a construction trailer, storage shed, or other non-permanent structure shall not be used for the purpose of establishing said physical address. In addition to the foregoing, a vendor shall not be considered a "local business" unless it contributes to the economic development and well -being of Collier County in a verifiable and measurable way. This may include, but not be limited to, the retention and expansion of employment opportunities, support and increase to the County's tax base, and residency of employees and principals of the business within Collier County. Vendors shall affirm in writing their compliance with the foregoing at the time of submitting their bid or proposal to be eligible for consideration as a "local business" under this section. A vendor who misrepresents the Local Preference status of its firm in a proposal or bid submitted to the County will lose the privilege to claim Local Preference status for a period of up to one year under this section. Updated Language: Local business means the vendor has a current Business Tax Receipt issued by the Collier County Tax Collector for at least one year prior to bid or proposal submission to do business within Collier County, and that identifies the business with a permanent physical business address located within the limits of Collier County from which the vendor’s staff operates and performs business in an area zoned for the conduct of such business. A Post Office Box or a facility that receives mail, or a non-permanent structure such as a construction trailer, storage shed, or other non-permanent structure shall not be used for the Email: evelyn.colon@colliercountyfl.gov Telephone: (239) 252-2667 16.F.2.b Packet Pg. 1600 Attachment: LVP Addendum 1 (7021 : ITN 18-7404) purpose of establishing said physical address. In addition to the foregoing, a vendor shall not be considered a "local business" unless it contributes to the economic development and well -being of Collier County in a verifiable and measurable way. This may include, but not be limited to, the retention and expansion of employment opportunities, support and increase to the County's tax base, and residency of employees and principals of the business within Collier County. Vendors shall affirm in writing their compliance with the foregoing at the time of submitting their bid or proposal to be eligible for consideration as a "local business" under this section. A vendor who misrepresents the Local Preference status of its firm in a proposal or bid submitted to the County will lose the privilege to claim Local Preference status for a period of up to one year under this section. If you require additional information please post a question on our Bid Sync (www.bidsync.com) bidding platform under the solicitation for this project. Please sign below and return a copy of this Addendum with your submittal for the above referenced solicitation. (Signature) Date (Name of Firm) 16.F.2.b Packet Pg. 1601 Attachment: LVP Addendum 1 (7021 : ITN 18-7404) SPORTS FIELDS, INC Response to: Collier County’s Solicitation 18-7404 Collier County Sports Complex Marketing & Support June 22, 2018 16.F.2.c Packet Pg. 1602 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) June 22, 2018 Evelyn Colon Procurement Strategist Procurement Services Division 3295 Tamiami Trail East, Bldg. C-2 Naples, FL 34112 Dear Ms. Colon: Sports Fields, Inc. (SFI) is pleased to present the following information package in response to Collier County’s Invitation to Negotiate for Collier County Sports Complex Marketing and Support. Our response is designed to provide Collier County with information about our company and outline how a public private partnership between SFI and Collier County will create a national destination for youth sports that drives economic impact and development while maximizing revenues and limiting public risk and exposure. The enclosed package presents our team’s excellent qualifications and experience with public-private partnerships that develop world-class sports facilities of a similar size and scope. We will outline what separates SFI from our competitors in the industry and why our unique model and ability self-operate events provides the best possible solution for the Collier County sports tourism facilities. As public, private partnerships continue to gain momentum in the youth sports tourism industry; too often the idea of a partnership is fleeting for the public entity. The typical industry model leverages room nights and economic impact as rationale for public partners to foot management fees while also being responsible for debt and operational losses. A majority of the most recognizable sports complexes in the industry that are recognized through publications and industry organizations are actually large financial burdens on their public partners. In our response, we urge you to pay close attention to the difference in a traditional management model and the SFI model which has a proven track record of running profitable, self-sufficient facilities. As you will see through this response, SFI has spent significant capital to create a model that drives economic impact while putting the responsibility on the operations to create a profitable solution, eliminating management fees and erasing public subsidies. SFI has developed and operated more operationally sustainable sports tourism facilities that any other company in the industry. This response details our approach to creating a sports parks of distinction in Collier County that will attract new visitors and out-of-market spending, establishes the area as regional and national sports destination and provides a community resource that enhances local opportunity and quality of life. 3760 Sixes Road Suite 126-331 Canton, GA 30114 www.sﬁcompanies.com 16.F.2.c Packet Pg. 1603 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) While creating a sustainable facility that acts as a national beacon for youth sports is important; we also believe that all of our complexes must be part of the fiber of their communities. As you will see with our other parks, Sports Force Parks locations provide a model that drives economic impact while also providing a sports and social gathering place for the community. From local play days and recreational leagues to our self-funded adaptive-use programming; SFI is committed to being a long-term member of the community. This is especially true in Collier County, where we have already partnered with the Cal Ripken, Sr. Foundation to develop facilities and financially support programming at the Boys & Girls Club of Collier County (Baker Field), the Greater Naples YMCA (Adaptive Field), and a current project under development in Immokalee. We very much look forward to the opportunity to discuss our model with the County and other stakeholders to the project. While we will do our best to outline our model and opportunity in this package; please know we are open and willing to be flexible on any and all portions of the project as to best create a model that is successful for both SFI and the County. SFI knows the years of time and effort that have already been invested in developing a sports complex vision and we believe we can develop a partnership with the County that can make this project a national destination as well as a boom for the County and local economy. Sincerely, Brian Storm President and Chief Executive Officer 3760 Sixes Road Suite 126-331 Canton, GA 30114 www.sﬁcompanies.com 16.F.2.c Packet Pg. 1604 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) TABLE OF CONTENTS 1. REQUIRED FORMS 2A. COMPANY QUALIFICATIONS COMPANY INFORMATION PAGE COMPANY OVERVIEW CORPORATE ORGANIZATION CHART SELECT TEAM RESUMES COMPANY DIFFERENTIATORS 2B. COLLABORATIVE OPPORTUNITY 3. FACILITY MANAGEMENT & MARKETING ADMINISTRATION & SAMPLE PARK ORGANIZATION CHART MARKETING AND EVENT PROMOTION/PRODUCTION STRATEGIES FINANCIAL MANAGEMENT SPONSORSHIPS, NAMING RIGHTS & ADVERTISING STAKEHOLDER RELATIONSHIPS SPORTS TOURISM STRATEGIES 4. WORK EXPERIENCE SPORTS COMPLEX EXPERIENCE PARK SUCCESS EXAMPLES BUSINESS STRUCTURE 5. INSURANCE CAPACITY 6. LEGAL AND CONTRACT CHALLENGES 7. LOCAL VENDOR PREFERENCE 16.F.2.c Packet Pg. 1605 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) SECTION 1: REQUIRED FORMS 16.F.2.c Packet Pg. 1606 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) 16.F.2.c Packet Pg. 1607 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) 16.F.2.c Packet Pg. 1608 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) 16.F.2.c Packet Pg. 1609 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) 16.F.2.c Packet Pg. 1610 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) 16.F.2.c Packet Pg. 1611 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) 16.F.2.c Packet Pg. 1612 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) 16.F.2.c Packet Pg. 1613 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) 16.F.2.c Packet Pg. 1614 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) 16.F.2.c Packet Pg. 1615 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) 16.F.2.c Packet Pg. 1616 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) 16.F.2.c Packet Pg. 1617 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) 16.F.2.c Packet Pg. 1618 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) 16.F.2.c Packet Pg. 1619 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) SECTION 2A: COMPANY QUALIFICATIONS 16.F.2.c Packet Pg. 1620 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) COMPANY INFORMATION Responding Entity: This proposal contains the collective efforts of the Sports Fields, Inc. (SFI) family of companies, including Sport Fields Inc., The Sports Force, Sports Force Parks, and FIELDS Inc., collectively referred to in this proposal as SFI. The proposed information was collected and is presented based on an ITN. Sports Fields, Inc.’s intent is to provide real-time data and information; but as this is a response to an ITN and not and RFP; Sports Fields Inc. is not hereby legally held to any assertions or information in this response. Official Point of Contact: Mr. Jim Arnold Director of Business Development Tel: 410.207.5279 Email: jim@the-sports-force.com www.sficompanies.com Copyright © 2018 SFI. All rights reserved. 16.F.2.c Packet Pg. 1621 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) COMPANY OVERVIEW Sports Fields, Inc. (SFI) has put together the enclosed information in order to enter into a discussion with Collier County in regards to the marketing, operations and maintenance of a proposed sports park. Through an innovative business model and public-private partnership (PPP) structure, SFI has quickly become a leader in the youth sports tourism industry and will soon become the largest park and tournament operator in the country. Our corporate expertise and successful track record of creating self-operated events that return to the same location year after year, while also developing strategic partnerships with other industry-leading tournament operators help our parks grow quickly and maintain capacity throughout the years. Coupled with the community outreach efforts outlined in this proposal, the SFI solution will provide the maximum, ongoing economic impact to Collier County, its residents, and its hospitality businesses. SFI’s PPP model is a low-risk, high-opportunity choice for Collier County. By providing in-house facility and event operations, marketing, and maintenance services, SFI effectively limits risk to project cost, quality, and schedule while allowing event revenues to stay within the facility rather than leaving with out-of-market event operators. In an industry filled with subsidies excused by economic impact, SFI is prepared to take on all risks and costs associated with operations and maintenance of the Collier County outdoor facilities while committing to the goal of eliminating management fees and operating cost overruns for the entire project. SFI manages operating costs through the utilization of experienced and educated management personnel to procure materials and maintain and operate the park using modern equipment and industry best practices. Because our success is tied directly to successful/profitable park operations and not to guaranteed management fees or subsidies, it is incumbent upon SFI to market and maintain the facility in top condition to attract and retain participation in regional and national events. This model creates a true partnership and leads to success for all parties involved in the project through maximization of use, resulting in the greatest economic impact. Because we are integrated from the beginning of the project as a consultant and more importantly a partner; SFI’s experience in the design, development and construction of similar sized complexes can assist the County in making sure that the end product is built to maximize the project budget while creating a park that is sustainable for the long-term. As the operator and maintenance contractor, SFI will become a fully integrated member of the local community, creating professional and part-time employment, and programming opportunities for Collier County residents while committing all of our resources to ensure that the complex drives business and development throughout the County. 16.F.2.c Packet Pg. 1622 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) COMPANY OVERVIEW Sports Fields, Inc. (SFI) has been a leader in the design, construction, operations and maintenance of sports facilities across the country since 2005. Our portfolio of clients and partners includes a laundry list of who’s who in sports, including some of the most sought after youth sports complexes in the country as well as half of the teams in the NFL, MLB, MLS, and NCAA facilities. SFI is comprised of four (4) major companies that all work together to provide our clients with a 360 degree set of services that allows us to take a project from start to finish. Entity Information FIELDS, Inc. is an internationally recognized sports fields and parks master planning, pre-construction, construction, maintenance and operations organization headquartered in the greater Atlanta area. It provides end-to-end or single-source solutions to a wide range of clients who are seeking to address their sports applications needs. Project Role As the premier field builder in the industry and with more experience building destination sports complexes than any other contractor; FIELDS will provide invaluable consulting and project development services to the partnership. FIELDS will be able to work with the County to ensure that project costs stay in check while also leveraging our national relationships throughout the industry to take advantage of costs savings when and where appropriate. Entity Information The Sports Force is an industry leader in sports complex planning, design and development. Our professional staff has provided a full-service solution for the most sought-after facilities in the country. We specialize in providing public and private clients with a seamless process that results in projects that are planned and built for long-term success, while being delivered on time and on budget. Project Role If selected, The Sports Force will immediately get to work creating a full market assessment and feasibility study to ensure the proper mix if facilities is being instituted. From here, a full business plan and economic impact analysis will be generated highlighting a road map to sustainability as well as a full picture of impact generated through direct spending, tax generation, and job creation. 16.F.2.c Packet Pg. 1623 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) COMPANY OVERVIEW Entity Information Sports Force Parks is the operating group of SFI. Sports Force Parks has corporate offices in Canton, GA that provide services to all of our parks and is responsible for all in-market staffing; both full time and part-time. Sports Force Parks is known for their exceptional youth tournament facilities that provide athletes and their families with a thrilling tournament experience from start to finish. Entity History Before being acquired by SFI, Sports Force Parks was formerly Ripken Management & Design; the development arm of Ripken Baseball. As Ripken Management & Design, our staff was responsible for the development and operations of the Ripken Experience facilities which will be highlighted in this response. All staff from Ripken Management and Design are now a part of SFI and Sports Force Parks. Project Role If selected to partner with Collier County, Sports Force Parks would be the operating entity of the sports facilities. Sports Force Parks would have a full-time in market staff and also oversee all part- time employees and contract labor. As part of the Sports Force Parks network, our corporate staff would provide support services while our other park locations would create partner marketing and support in order to drive teams and events from our other venues to Collier County. Entity Information FIELDS Maintenance is a world-class, full-service provider of maintenance services that specializes in the ongoing care, recovery and renovation of heavy use athletic fields and surrounding landscape areas; including all Sports Force Parks locations. Project Role While the ITN recognizes that Collier County is prepared to handle maintenance of the facility; SFI offers a unique advantage to other firms in the industry as we have a national maintenance group in house. If appropriate, FIELDS Maintenance would handle the full maintenance operations at the Collier County facility, essentially eliminating a major expense for the County. MAINTENANCE 16.F.2.c Packet Pg. 1624 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) COMPANY OVERVIEW By focusing solely on sports fields and sports complexes, SFI has solidified its place in the market as the go-to firm for clients looking to accomplish their sports complex dreams. Our experienced staff was strategically, handpicked in order to provide each of our clients with a one-stop shop for project development. As sports tourism continues to grow and competition increases across the country, SFI has created a unique solution that creates high-end, innovative sports park that have drastically changed the expectations in the market place. SFI is committed to developing, operating and maintaining sports parks of distinction across the country. A sports park of distinction: • Provides professional level sports surfaces and a world-class tournament experience; giving players the opportunity to learn and grow through teamwork, competition, and healthy activity. • Offers abundant on-site leisure, recreation and entertainment amenities for each and every member of the family. Along with a friendly staff there to meet every customer need, the park fosters a fun atmosphere throughout all events on site. • Engages with the surrounding community to combine a sports tournament experience with a memorable family vacation. Long after final scores, wins and losses are forgotten, visitors are left with memories that will last a lifetime. In an ever changing industry where athletes and their families continually pay higher entry fees for, and expect more from their tournament destinations; SFI built has built a successful park model based upon three core principles: SPORTS. FAMILY. FUN. Sports. At the end of the day, all of the facilities we manage attract visitors for one reason – sports. Utilizing a unique approach to facility design, operations and maintenance allows us to provide top quality facilities across the sports spectrum; from baseball and softball to soccer, lacrosse, field hockey, rugby and more. In Collier County, with only slight adjustments to the current plan, this multi-sport experience will allow our management, operations and maintenance staff the versatility to attract and cater to different sports operators and events while opening the park to a large and diverse collection of end-users. This flexibility allows our parks to maximize foot traffic throughout the year and react to market demand and seasonalities throughout the life of the project; ultimately taking advantage of peak seasons while also driving visitation in typical shoulder seasons. 16.F.2.c Packet Pg. 1625 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) COMPANY OVERVIEW Family. Sports Force Parks locations offer more family amenities on-site than any other sports park in the country. These amenities and family experiences range from interactive ropes courses and miniature golf to walking trails, quiet areas and activity driven common areas. By creating experiential opportunities for all visitors; our parks connect with each and every member of a family – dramatically increasing the probability of teams and families coming back for future events. Our entire staff is put through customer service experience training on an annual basis. While amenities and activities provide experiential opportunities; the overall experience includes everything from how a family is greeted when arriving to how clean the restroom facilities are. Our focus on creating a family-friendly and customer focused environment around the fields creates an unparalleled on-site experience while also directly connecting with the overall vacation and entertainment focus of Collier County. Fun. At the core of everything we do is the belief that a sports tournament should be about more than what happens on the field and our goal is to provide the best possible experience to EVERY visitor. A sports tournament experience should not be reflective of wins and losses, but instead of the memories taken from the entire event. Long after final scores and records are forgotten - families are left with memories that last a lifetime. It is important that all visitors have the opportunity to experience all that the local community has to offer. Not only does this provide a unique, unforgettable experience for visitors, but provides a huge economic boost to businesses throughout the area. With amenities and entertainment options for toddlers, grandparents and everyone in between; Collier County offers the perfect setting for a Sports Force Parks location. As part of our tournaments, Sports Force Parks has the ability to partner with businesses throughout the community to create a series of vacation packages that can be offered as part of the tournament and/or as add-on options for families visiting the area. By providing a plethora of options, we can provide the opportunity for families to create their own custom vacation surrounding their sports tournament event. At SFI, we truly believe that sports are about much more than what happens on the field. We believe that sports have help overcome many of the gaps, issues, and barriers that exist in our world today. Sports have the unique ability to bring people together from across all backgrounds while teaching valuable lessons and molding future generations. Sports provide a brief pause in a hectic world and provide invaluable opportunities for families to spend time together. SFI’s goal is not to develop the next superstar; our mission is to create sports destinations and events that can provide athletes and their families with all of the amazing advantages that sports provide. Through sports, family and fun, we have developed a model that provides the ability to create sustainable facilities that will be able to deliver these experiences for years to come. 16.F.2.c Packet Pg. 1626 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) SELECT CORPORATE ORG. CHART Brian StormPresident Jim Arnold Director of Development Will Spence Regional Park Manager Mike Harris Director of Maintenance Eric McCafferty Director of Sales Corporate Tournament & Event Sales HumanResources Accounting & Financial LegalServices Laura Reindel Marketing Manager Marketing & Social Media Team Collier County Park Sales Staff & Team Coordinators Collier County Management & Events Staff Collier County Maintenance Director Collier County Park Marketing Team Collier County sample organizational chart will be provided in section 2 Pat Farno Facility Planning & Development Feasibility & Economic Impact Team National & Local PartnershipDevelopment National & Local Partnerships SponsorshipSales Team 16.F.2.c Packet Pg. 1627 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) COLLIER COUNTY ROLE As Owner and President of SFI; Brian is intimately involved with all decisions made as a company. Because of our model which takes on the risk of operations, Brian is heavily involved in ensuring the day-to-day and long term success of all of our parks. As one of the most respected members in the sports field construction industry; Brian’s experience as both a business leader and an industry expert will ensure that the facility is planned, built, operated and maintained correctly. Brian will personally oversee all business planning and programming and work to drive success from all members of the team. Brian’s experience will be invaluable in terms of maximizing the design and construction of the facility as well as creating and ensuring high level maintenance plans. Brian works out of headquarters in Canton, GA; however spends a majority of his time at our park locations and project locations. PROFESSIONAL EXPERIENCE 2005 – Current FIELDS, President/CEO 1995-2005 ValleyCrest, Vice President, Landscape Maintenance Division 1995-2005 ValleyCrest, Regional Vice President & Atlanta Branch Manager SELECT SPORTS COMPLEX EXPERIENCE Sports Force Parks at Cedar Point Sports Center; Sandusky, OH Sports Force Parks on the Mississippi; Vicksburg, MS The Ranch Sports & Community Park; Franklin, TX Ripken Experience Pigeon Forge; Pigeon Forge, TN Ripken Experience Maryland; Aberdeen, MD Ripken Experience Myrtle Beach; Myrtle Beach, SC SELECT PROFESSIONAL & COLLEGIATE EXPERIENCE Lambeau Field; Green Bay, WI Las Vegas Raiders Training facilities; Las Vegas, NV Arrowhead Stadium Playing Field; Kansas City, KS Detroit Lions Training Facility; Detroit, MI Buffalo Bills Training Facility; Buffalo, NY Titletown Development; Green Bay, WI Denver Broncos Practice Facilities; Denver, CO TCF Bank Stadium; U. of Minnesota & Minnesota Vikings; MN Oakland Raiders Training Facilities; Oakland, CA Green Bay Packers Indoor Practice Facility; Green Bay, WI Dallas Cowboys Practice Fields; Irving, TX Target Field; Minnesota, Twins; Minneapolis MN Miller Park; Milwaukee Brewers; Milwaukee, WI Ray Nitschke Field; Green Bay, WI Michigan State Heated Baseball Field; Lansing, MI BYU Baseball Facility; Boise, ID Saginaw State University Stadium; Saginaw, MI Brigham Young University Athletic Complex, Rexburg, ID BRIAN STORMPRESIDENT/CEO Michigan State University Master of Horticulture Brian serves as President and CEO of both Sports Fields, Inc. and The Sports Force. Having been in the design and construction fields for over 30 years, Brian has managed projects from $250,000 to $15,000,000 and is nationally recognized as an expert in the sports field construction and sports field design industries. Brian has overseen some of the most premier projects at all levels of sports. He has performed work for the NFL, MLB, MLS and other professional sports organizations, as well as many major colleges and universities. He holds a number of patents for field heating and field cooling and is a graduate of Michigan State University. 16.F.2.c Packet Pg. 1628 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) JIM ARNOLDDirector of Business DevelopmentCanton, GA St. Bonaventure University Master of Business Administration St. Bonaventure University Bachelor of Marketing As Director of Business Development, Jim’s major responsibilities include future business opportunities, managing relationships with key clients and creating strategic partnerships throughout the industry for FIELDS. Jim oversees all new project development for FIELDS. Before joining FIELDS, Jim spent ten years leading Ripken Management & Design, the design and development arm of Ripken Baseball. During this time, he was involved in the design and development of all three Ripken Experience parks and the acquisition and start- up of each of Ripken’s Minor League Baseball teams. Throughout his career, Jim has headed up a variety of projects that have broken new ground in sports facility design, as well as projects that have preserved some of the most famous fields and stadiums in baseball history. COLLIER COUNTY ROLE Jim will act as the project lead for SFI in regards to a potential partnership with Collier County. Jim will oversee all aspects of the project planning to include partnership negotiations, program development, business planning and operations. With over 15 years dedicated to the youth tourism industry; Jim is looked to by clients and partners around the county to assist in the planning and development of high profile projects. Jim will remain intimately involved with the ongoing programming at the facility while working with Collier County as well as industry partners to maximize revenue generating opportunities. SELECT SPORTS COMPLEX EXPERIENCE Sports Force Parks on the Mississippi; Vicksburg, MS Sports Force Parks at Cedar Point Sports Center; Sandusky, OH The Ranch Sports & Community Park; Franklin, TX Ripken Experience Pigeon Forge; Pigeon Forge, TN Ripken Experience Maryand; Aberdeen, MD Ripken Experience Myrtle Beach; Myrtle Beach, SC National Sports Center; Blaine, MN Panama City Beach Sports Park; Panama City Beach, FL Cypress Mounds Sports Complex; Baton Rouge, LA Wescott Park; North Charleston, SC St. Dominic’s Sports Complex, Health & Wellness Center; Madison, MS New Zealand Youth Baseball Tournament Facilities and National Headquarters; Auckland, NZ Champion Paper Mill Indoor & Outdoor Sports Complex; Hamilton, OH River City Sportsplex; Richmond, VA 16.F.2.c Packet Pg. 1629 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) WILL SPENCERegional Manager As Regional Manager, Will’s responsibilities include overseeing all aspects of the Sports Force Parks operations. Assuring the park leadership is bringing the brand alive in our parks, he works to ensure a world class cus- tomers service experience across all levels of our business. Ensuring that the teams focus on operational excellence to maximize reve- nue all while building memories for our guests that will last a lifetime. Before joining Sports Force Parks, Will spent 30 years in leadership roles with national retailers including Staples and Dick’s Sport- ing Goods. During this time his teams were recognized for exceptional customer service and operational excellence. Will lead many projects, including developing national sales, operations and training programs. All had impact across the brands which improved efficiency, enhanced the customer experience and created substantial impact to the profit- ability of the businesses. A champion of youth sports he has over 25 years of leading youth leagues and organizations; from spearhead- ing a local school district stadium renovation project, growing youth sports organizations to sponsoring a foreign coach, all were done to create opportunities for kids to develop and play in environments where structure and expectations are established to create a solid foundation. COLLIER COUNTY ROLE As SFI’s regional park manager, all Sports Force Parks General Managers report directly to Will. Will is responsible for the hiring and training of all staff at each of our park locations as well as instituting all practices and procedures. Will’s on-going role will be to monitor business operations and success in real-time, as well as acting as a conduit between each park; making sure that all of our locations are leveraging each other’s success as well as operational practices. Will is based out of our corporate offices in Canton, GA; but will be a regular fixture in Collier County during the development of the park as well as throughout the life of the project. PROFESSIONAL EXPERIENCE Sports Fields, Inc. Regional Manager Dick’s Sporting Goods, Store Manager, Regional Training Manager, Corporate Operations and Project Manager Staples the Office Superstore, Store Manager, National Training Manager, National Sales Training Leader, District Manager SELECT EXPERIENCE Established a pride and ownership with teams to develop a sales culture, build customer retention, and live the brand in a competitive marketplace. Build depth in community involvement through sponsorships and event branding. Lead special assignment projects, in the field, working with internal company associates and outside consultants, developed programs to build operational excellence in process. Opened single store and markets with multiple stores simultaneously in new markets with national retailers, leading recruiting, hiring and store opening with a focus on community engagement to introduce the brands to the marketplace. Developed sales & operational training programs to enhance customer experience and drive sales, resulting in 30% sales growth nationally Developed new operational receiving program, implementing new processes through change management and efficiencies that saved the organization $8M in the first year Raised over $3.5M in 10 months to support a complete rebuild of a local school district stadium complex, including sponsorship, marketing and fundraising. Became the blueprint and have shared process with other school districts across the region to achieve the same results PROFESSIONAL AWARDS & HONORS Store(s) of the Year Operator of the Year District and Regional performance awards Top Sales Person of the year Top New Sales Growth of the year 16.F.2.c Packet Pg. 1630 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) Pat FarnoFacility Planning & Development Wake Forest University Bachelor of Political Science Patrick manages the creation of feasibility and economic impact studies, market analyses, programming and facility operating model development, highest and best use analyses, financial feasibility, and facility renovation as- sessment and planning. His experience runs the gamut from single field renovation to youth sports complexes to minor and major league baseball stadiums. Patrick works closely with public and private clients to develop projects and facilities that operate efficiently and provide substantial im- pact to the local community. He is a graduate of Wake Forest University. COLLIER COUNTY ROLE Patrick would oversee multiple roles throughout the Collier County Project. First and foremost, Pat would oversee the market analysis and economic impact assessment, ensuring that the proper facilities are built to meet demand and maximize the Sports Force Parks business plan. Once complete, Pat would be responsible for creating the facility operations and development plan for the facility as well as making key decisions in regards to industry partnerships. Pat will maintain an on-going role with the facility, overseeing partnerships, programming adjustments and project oversight from our corporate offices in Canton, GA. SELECT SPORTS COMPLEX EXPERIENCE Sports Force Parks at Cedar Point Sports Park; Sandusky, OH Sports Force Parks on the Mississippi; Vicksburg, MS Panama City Beach Sports Park; Panama City Beach, FL Smoky Mountain Ripken Experience; Pigeon Forge, TN Ripken Experience Myrtle Beach; Myrtle Beach, SC Ripken Experience Maryland; Aberdeen, MD Champion Paper Mill Indoor & Outdoor Sports Complex; Hamilton, OH Stillaguamish Indian Tribe Youth Outdoor Sports Complex; Seattle, WA River City Sportsplex; Richmond, VA Route 43 Sports Complex; Baltimore, MD Engel Stadium Redevelopment & Outdoor Sports Complex; Chattanooga, TN Port Charlotte Outdoor Sports Complex; Port Charlotte, FL Jefferson County Sports Complex; Jefferson County, FL St. Dominic’s Regional Sports, Health & Wellness Center; Madison, MS Downtown Hagersown Suns Stadium Analysis; Hagerstown, MD 16.F.2.c Packet Pg. 1631 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) ERIC MCCAFFERTYDirector of Sales Ball State University Bachelor of Business Administration As Director of Sales, Eric’s main responsibili- ties are increasing tournament team revenues at Sports Force Parks locations, developing and growing new events and creating rela- tionships with key influencers in travel sports based on markets. Before joining Sports Force Parks, Eric spent 4 years with Ripken Baseball. During this time, Eric oversaw many sales territories throughout the country to drive tournament sales for each Ripken Experience property. Throughout his career, he has eclipsed over $12 million in tournament team revenue, and grew sales territories by at least 30% each year. At Sports Force Parks Eric oversaw one of the most successful year 1 sales and start ups in the history of youth sports tourism; eclipsing publicly set sales goals by nearly 300%. COLLIER COUNTY ROLE As Director of Sales for Sports Force Parks; Eric will train and oversee all sales staff and efforts at both the corporate and local levels. Eric would be responsible for setting tournament calendars, price points and finalizing partnerships throughout the industry to drive event and programming sales. Eric is located in our corporate offices in Canton, GA which also houses our national tournament and events sales team. Eric spends time each year at all of our park locations, training our local park sales staff. PROFESSIONAL EXPERIENCE 2015 – Current Sports Fields, Inc., Director of Sales 2011-2015 Ripken Baseball, Senior Account Executive SELECT EXPERIENCE Director of Sales - Sports Force Parks (All Locations) Sold 1,200 teams in inaugural year at Sports Force Parks at Cedar Point Sports Center. Manages all on-site and corporate sales efforts for Sports Force Parks properties. Establishes key relationships with travel sports leagues/organizations to grow tournament business from a grassroots level. Assists with corporate marketing campaigns and coordinates with ongo- ing or future sales campaigns. Tournament sales experience includes baseball, softball, soccer, la- crosse, flag football, and other non-sports events. Develops the operating calendars to ensure demand, and maximize ca- pacity at Sports Force Parks locations. Assists in key relationships with local hoteliers to their needs are being met with our teams/families. Assists in all marketing campaigns/strategies for Sports Force Parks lo- cations. Sales Manager - RIpken Experience (All Locations) As a sales manager at Ripken Baseball, Eric oversaw tournament sales at the Ripken Experience-Maryland and Ripken Experience Myrtle Beach. Accounted for more than $12 Million in tournaments sales during his time at Ripken Baseball. 16.F.2.c Packet Pg. 1632 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) LAURA REINDELMARKETING & COMMUNICATIONSMANAGER University of Roehampton Master of Science - Marketing Grand Valley State University Bachelor of Business Administration As Market and Communications Manager for Sports Fields, Inc. Laura is responsible for developing and executing all marketing initiatives for the collection of SFI companies. These include creating a marketing plan and budget, complete with brand guidelines. Her day-to-day tasks include writing press releases, blog posts, and brochure and website copy, acting as the liaison between our companies and the media, and improving internal communications processes between our companies’ employees located across the United States. COLLIER COUNTY ROLE Laura will oversee the implementation of a constant marketing and social media plan for the Collier County facilities. Laura will work directly with our park staff as well as the appropriate staff within Collier County to ensure that park marketing an social media engagement matches the image and messaging of the region. Laura is also responsible for connecting each of our parks’ marketing as well as our large national corporate partners to ensure that each park is taking advantage of our extensive national reach. Laura oversees our strategic marketing partnerships with some of the most innovative marketing, communication and entertainment companies in the country, including Cedar Fair Entertainment and KHI Management. Laura is located at our corporate offices in Canton, GA and spends time between our park locations as necessary. PROFESSIONAL EXPERIENCE Sports Fields Inc. – Atlanta, GA Marketing & Communications Manager: 2015 to Present Oversees all marketing and communication plans for the SFI family of companies. Rehmann – Saginaw, MI Senior Regional Marketing Coordinator: 2013 - 2015 At this large accounting and consulting firm, Laura was involved with many aspects of marketing. She managed the development and execution of regional marketing plans for three regions which included coordinating events, writing sales letters and assessing partnership opportunities. Her job also entained creating daily social content for the firm’s Facebook, Twitter and LinkedIn pages. Much of her time was also spent writing press releases, ads, sell sheets and e-newsflashes; I was also a technical writer for Rehmann’s flagship magazine, which won “Best Publication” from the Association for Accounting Marketing. Sports Fields Inc. – Atlanta, GA Freelance Marketing Coordinator: 2009-2012 During this time, Laura worked on copywriting, press releases and SEO tactics for the company’s website and marketing materials. 16.F.2.c Packet Pg. 1633 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) ROB RYANASLA, PLADirector of Design A registered landscape architect, Rob is the Director of Design for FIELDS. He is responsible for managing the design department, including interfacing with clients and dealing with regulatory, permitting and government agencies. Prior to his joining The Sports Force, Rob was a principal and owner of Hughes, Good, O’Leary & Ryan Inc. (HGOR), a landscape architecture and land planning firm in Atlanta. A graduate of Michigan State University, Rob is a member of the American Society of Landscape Architects, the Urban Land Institute, and the U.S. Green Building Council He is responsible for many projects including Franklin Ranch Community Park, Cal Ripken, Sr. Foundation projects throughout the United States, and the University of Georgia Reed Plaza at Sanford Stadium, as well as corporate headquarters projects for Turner Entertainment, Time Warner Cable, United Parcel Service (UPS), Lowes, First Citizens, and BC/BS of Tennessee. COLLIER COUNTY ROLE As Design Director, Rob would be intricate to our consulting efforts during the design of the Collier County facility. Rob would bring his expertise to the project to ensure that the facilities in Collier County offer extraordinary experiences to each and every visitor while providing an environment like no other sports complex in the county. Rob’s expertise will ensure that common mistakes in sports complex design are avoided and that the fields and facilities are designed properly to ensure quality and sustainability. Rob is headquartered at our Canton, GA design studio. PROFESSIONAL EXPERIENCE 2013 – Current FIELDS, Director of Design Responsibilities include formation of in-house design department and management, coordination of third party design consultants on all design build projects. Manages design process including interface with client and dealing with regulatory, permitting, and governmental agencies. Designs sports fields and sports parks of distinction across the United States. 1992 - 2013 HGOR – Hughes, Good, O’Leary & Ryan, Inc. (Landscape Architects & Land Planners) Principal/Owner: Day to day business related responsibilities included being the principal in-charge of all production, quality control, technical and construction related activities of the firm. Managed design project managers with regard to production scheduling and final contract document review. Corporate duties include being an officer of the firm as the assistant secretary. As an equal partner, corporate responsibilities included providing a leadership role for the company, all financial, employment, short term and long term firm planning and decision making. Also conducted promotional efforts on company behalf including pursuing new clients and maintaining existing relationships. 1984 – 1992 Ashley, Hughes, Good & Associates, Inc. (Landscape Architects & Land Planners) Senior Associate/Owner: Responsibilities included project management of multiple projects and project types and management of the associated production staff. Other responsibilities included specification writing and editing for the firm and institution and authorship of firm production and quality control manual. Marketed both new and return firm business by dealing directly with clients on a daily basis. Promoted to senior associate of the firm which included minority stock ownership in the firm. SELECT SPORTS COMPLEX EXPERIENCE Sports Force Parks at Cedar Point Sports Center; Sandusky, OH Sports Force Parks on the Mississippi; Vicksburg, MS Ripken Experience Pigeon Forge; Pigeon Forge , TN Ripken Experience Myrtle Beach; Myrtle Beach, SC Franklin Ranch Community Park; Franklin High School, Franklin, TX PROFESSIONAL AFFILIATIONS American Society of Landscape Architects (ASLA) Urban Land Institute (ULI) US Green Building Council (USGBC) 16.F.2.c Packet Pg. 1634 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) COLLIER COUNTY ROLE Chris is one of the most experience construction managers in the youth sports industry. With experience overseeing projects of similar size of the proposed Collier County Project; Chris will act as a resource for the Client and the project team during design development and construction. Chris will work as needed and where appropriate to assist the County as well as the design/construction team to leverage his experience as well as national product and vendor relationships. PROFESSIONAL EXPERIENCE 2012 – Current FIELDS, Project Manager Major responsibilities include design build program management, conceptual budget development, pre-construction services and project management. Project management duties include procurement, scheduling, coordination with field operations, general contractors and subcontractors, change management, billings, and client communications. 2007 – 2008 Walsh Construction, Project Engineer Responsible for change management and subcontractor & owner billings for $128 million retirement community. Managed contracts, submittals and coordination for division 11, 12, 13 and 32 subcontractors 2003 – 2007, 2008-2012 ValleyCrest Landscape Development, Project Manager Estimating, field supervision, and project management at various geographic areas (Washington DC, Atlanta GA, Las Vegas NV, and North Carolina. SELECT PROJECT EXPERIENCE • Sports Force Parks at Cedar Point Sports Center; Sandusky, OH • Sports Force Parks on the Mississippi; Vicksburg, MS • Ripken Experience Pigeon Forge; Pigeon Forge , TN • Ripken Experience Myrtle Beach; Myrtle Beach, SC • Franklin Ranch Community Park; Franklin High School, Franklin, TX • BYU Miller Park Renovation- Provo UT • Sports Force Parks at Cedar Point Sports Center – Sandusky OH • Sports Force Parks on the Mississippi; Vicksburg, MS • Detroit Lions Football Practice Complex – Allen Park MI • Buffalo Bills Football Practice Complex – Orchard Park NY • Michigan State University Field Hockey Field – East Lansing MI • Oakland Raiders Training Fields Renovations - Alameda CA • Denver Broncos Practice Fields Renovation - Englewood CO • Michigan State Baseball & Softball Infield Heating -East Lansing MI • Banner Field at Latrobe Park - Baltimore MD • Luis Munoz Marin School Baseball & Football Fields – Bridgeport CT • Utz Field at Patterson Park - Baltimore MD • Ryan Zimmerman Field at Randall Rec Center - Washington DC • Blackham School Baseball Fields – Bridgeport CT • Quirk West International School Baseball/Soccer Field – Hartford CT • Maryland School for the Blind Track and Field - Baltimore MD • Annie Fisher Montessori Baseball & Football/Soccer – Hartford CT • Kennedy Krieger Institute Mobility Field - Baltimore MD CHRIS CARNAHANPROJECT MANAGER Penn State University Bachelor of Science & Landscape Contracting Chris is one of the lead project managers for Sports Fields, Inc. and has overseen projects ranging from $1M to $28M. Chris’ major responsibilities include design build program management, conceptual budget development, preconstruction services and project management. Project management duties include procurement, scheduling, coordination with field operations, general contractors and subcontractors, change management, billings, and client communications. Chris lives in Virginia with his wife and two daughters. 16.F.2.c Packet Pg. 1635 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) SFI DIFFERENTIATORS Facility Manager Model vs. SFI Model The most significant differentiator of SFI versus other management companies in the industry is our ability to self-operate events and our commitment to properly staffing and marketing our facilities/ partners. If there is one area of this response that we ask you to focus on the most, it is this one. When we created the Sports Force Parks brand, we did so with the idea of fixing the problems that are plaguing the sports tourism market. While industry publications continue to highlight the flashiest or largest sports complexes; almost everyone has turned a blind eye to the long term issues that facilities across the country deal with. Many of the most publicly recognizable and praised facilities are struggling with large operating losses and public subsidies on top of massive debt payments. While preparing this response in June 2018, one of the most lauded PPP complexes in the country, one that was billed as a major success, filed for bankruptcy. The following sections compare the difference between the traditional management model in the industry compared with the SFI model that we have built through years of experience and a huge financial commitment to creating a PPP structure that is truly a partnership rather than a public financial burden. Traditional Facility Management Model The most prevalent PPP model in the sports tourism industry is that of a facility manager, where a private operating group is paid an annual fee to manage the facility. In exchange, the manager markets the facility to event rights holders to attract events to the area at any cost. This model provides a more experience management model than if run publicly, however, creates long term issues in terms of sustainability and public finances because the model relies on 3rd party event rights holders to market, sell and operate the events. This drives economic impact through visitation, but does not financially support the facility; as the event rights holder takes a majority of the revenues with them at the end of each event. If the facility manager is successful, they generate a small rental fee that typically does not cover the expenses to cover operations and maintenance costs. Under this model, the facility owner (Public) is not only responsible for paying a management fee to the facility manager, but is also required to cover any and all losses sustained by the facility at the end of the year. The youth sports tourism industry has worked hard over the past 5 - 10 years to convince public facility owners that they should be happy to lose money operationally in return for the economic impact generated. With this model, there are few traditional facility management models that are operationally profitable; and most require large operational subsidies from the public partners. The secondary risk to this model is that event rights holders rarely sign long-term contracts with facilities. As the complex ages or new competitive facilities are built; history shows that event rights holders will use their year-to-year contracts as leverage to secure inexpensive or free facility usage. 16.F.2.c Packet Pg. 1636 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) SFI DIFFERENTIATORS Instead of growing operations and profitability, the facility management model traditionally leads to increased revenues the first few years, followed by decreases before reaching maturity. Facilities either lose rental income to retain programming or lose events all together. Combined with increased maintenance costs and capital repairs as the facility ages, facility operations quickly become untenable. The industry as a whole does little to discourage this trend as this structure places all risk and responsibility for debt and operating losses on the facility owner. In the traditional management model, there is no financial risk for the facility manager and little incentive to drive bottom line income. Based on the ITN, one of Collier County’s major goals is to create a facility that generates economic impact and local use opportunities while striving to become operationally profitable. Ultimately, if a facility does not self-operate the majority of events and partner events, regardless of how the numbers are presented, the industry has shown that it is unlikely to be operationally profitable. SFI Model The SFI model was created with the simple idea that a public private partnership should be just that; a partnership. We believe that all parties involved in a project should share in the risk; and that the proper mix of structure, operations and events is critical to the success of the facility and the partnership. To date, our team has developed five (5) destination sports complexes in which we have taken on all services related to the design, development, operations, marketing and maintenance of the facility and currently have multiple locations under development. At all five locations, SFI has created a model in which the private entity shares in the risk of the operations and maintenance and reduces/eliminates ongoing management fees or public subsidies. To accomplish this, our parks are set up at both a corporate and local park level with a full time staff that has the ability to sell, market, and operate events. By self-operating events, we are able to change the status quo by keeping a vast majority of revenues within the facility operations and organically growing events that are tied to the market for the long haul. By capturing, growing, and retaining these revenues, the operations are able to support the facility’s expenses and create a long term, sustainable venture that reduces the ongoing costs to the facility owner. 16.F.2.c Packet Pg. 1637 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) SFI DIFFERENTIATORS Compared to the traditional facility management model where there is no risk and no motivation to constantly drive the needle; the SFI model ensures that our incentives are aligned with the facility owner. You will see in our business plan included in this response, that our success and our risk are directly related to filling the park each and every week throughout the entire year. This model creates a true partnership because in order for us to be successful we have to be profitable, and profitability requires maximizing programmable hours. In turn, more programming results in more spending at restaurants, businesses and hotels. The breakdown of the management model at each of these five (5) locations is included in section 4of this response. How do we do it? We have spent a large amount of time, energy and money in developing an infrastructure that allows for this model. • The single most important element of our model is the ability to self-operate all of our programming. Because we self-operate all of our events, we are able to keep all of the revenues at the park (registration, gate, concessions, sponsorship, etc). This creates an equitable partnership in which SFI is able to operate profitably while maintaining the park to a high level, and diving economic impact throughout Collier County. • Regardless of location, brand, or programming model; the majority of sports complexes take a few years to achieve profitability. Backed by one of the most successful sports construction companies in the country, SFI can absorb some of the losses in the initial years in order to get our parks up to a normalized capacity. • SFI currently has multiple Sports Force Parks branded locations that are either open or are currently under development with a 2019 opening. SFI will soon be the largest park and private operations manager in the country. By creating a large network of teams and synergies through sales, marketing and other corporate services; we are able to reduce the overall burden for each individual park. 16.F.2.c Packet Pg. 1638 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) SFI DIFFERENTIATORS MULTI-SPORT MODEL The current youth sports landscape is filled with two traditional types of facilities; those that cater to an individual sport and those that provide multiple sport opportunities by building large, sprawling complexes. There are issues with both of these models: SINGLE SPORT COMPLEXES As more and more communities enter the youth sports tourism market; tournament options for teams have increased dramatically. Filling a complex with an individual sport has become increasingly difficult; leading to the inability to create demand and lower capacities throughout the year. Rectangular based field sport facilities face an even steeper uphill challenge as even the most successful complexes in the country host on average less than 15 - 20 tournaments/events per year. MULTI-SPORT COMPLEXES The current solution to single sport challenge is to develop more fields for multiple sports on-site. While the vision is to host multiple tournaments at once; such opportunities are far and few between because of the increased competition for events. A facility with baseball and softball fields, as well as rectangle fields will still face the same market forces that limit total events. While this may add up to nearly a years worth of programming; in that scenario half of the complex (and capital investment) still sits empty over half the year. Additionally, the construction, operations and maintenance costs are doubled due to the size and scale of the facility. SFI MODEL The SFI model takes all of the above challenges into consideration and creates a park that maximizes dollars and footprint through creative design solutions that allow individual fields to be used in multiple ways; while providing sport-specific environments for all teams and players. • Allows for multiple sports programming with significantly lower capital, operational and maintenance costs; while creating higher levels of economic impact. • Accommodates multiple sports and secondary event opportunities. • Creates right-sized programming for the surrounding infrastructure while also creating demand and a balanced schedule throughout the year. • Provides flexibility for the park to allow programming changes from year to year as supply and demand shift in the market place. • Eliminates/reduces need for public operational/maintenance subsidies and management fees • Supports events that maximize year-round economic impact to the local area through hotel occupancy and direct spending. Massive tournaments drive headlines but the sheer size typically pushes spending outside of Collier County and limits demand for other events. Right sized tournaments create targeted impact and drive development by retaining more visitor spending and doing so on a consistent schedule instead of a series of peaks and valleys. 16.F.2.c Packet Pg. 1639 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) SECTION 2B: COLLABORATIVE OPPORTUNITY 16.F.2.c Packet Pg. 1640 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) SECTION 2B: CEDAR POINT SPORTS CENTER When completed, Cedar Point Sports Center in Sandusky, OH will be one of the most successful and high profile sports complexes in the country. Featuring over 80 acres of indoor/outdoor sports and entertainment facilities, the creatively designed development provides year-round programming opportunities for every major youth tournament sport while developing a unique community asset and gathering spot that will transform Erie County. With early planning starting in 2015, Cedar Point Sports Center is a collaboration between Erie County, Sports Fields, Inc. (SFI), Sports Facility Management (SFM) and Cedar Fair Entertainment. The unique PPP has brought together one of the biggest names in entertainment along with the two most successful youth sports operators in the country. The following pages outline the three phases of Cedar Point Sports Center. Upon the opening of the indoor facility in 2019; the two facilities combine will host 80+ events annually that will welcome over 250,000 guests, create close to $50M in direct spending and generate over 50,000 in-market hotel room nights per year. SFA + SFI COLLABORATIVE OPPORTUNITY As mentioned above, SFI and SFM are viewed as the two leading operating companies in the youth sports tourism industry. Our firms each have a history of developing, managing and maintaining some of the most successful and notable sports complexes in the country. The unique aspect to this, is that SFI and SFM also have a successful history of collaboratively working together to deliver successful projects to clients around the country. More importantly, the management teams of our companies maintain great friendships which we believe help us work together, learn from each other, and ultimately create more opportunities and better experiences throughout the country for youth sports and the families who participate in them. For the purposes of this ITN, SFI and SFM have opted to respond individually to ensure Collier County the full opportunity to understand the differences between our companies as well as our business models. We believe this will provide Collier County with the most flexibility and understanding of options and also stays in course with our RFI responses previously provided. With this said, SFI and SFM stand ready to approach a potential partnership with Collier County that would bring both of our teams to the project, creating the strongest possible management team in sports. As we have seen at Cedar Point Sports Center, our collective management teams are able to offer a number of advantages to a project versus the singular management option. 1. Leverages the best of both business models; ultimately driving more impact and visitation to the facilities while creating more opportunities for the proposed facilities to reach profitability. 2. SFI and SFM both maintain mutual and individual relationships throughout the industry. By combining our teams on a project; we strengthen the mutual partnerships while expanding the reach of potential partners and customers. 3. The combined management of the facility will lead to shared costs and increased capacity of marketing and promotion of the facilities. This is accomplished through traditional marketing and social media, leveraging our combined reach through our current facilities and national positioning, and co-promoting the facility through national industry shows, presentations and publications. The combined ability of SFI & SFM to market the facility offers a huge advantage to the proposed facilities in Collier County. 16.F.2.c Packet Pg. 1641 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) PHASE 1 SPORTS FORCE PARKS AT CEDAR POINT SPORTS CENTER Phase One of the Cedar Point Sports Center is Sports Force Parks. This state-of-the-art sports complex hosts a myriad of youth sports tournaments and other events. Completed in spring 2017, it was designed and built by Sports Force Parks and voted #1 Ballpark Every Planner Must See by Sports Event Magazine. In 2018 (Year 2 of operations) the facility is on pace to bring in over 2,000 tournament teams, $26M in direct spending and 30,000 in-market hotel rooms. The one-of-a-kind youth sports tourism destination park includes one championship soccer field, one championship baseball and softball, seven multi-purpose fields for soccer, lacrosse, baseball, softball and more, and an ADA-accessible community use field that has garnered national awards. Families attending tournaments can also enjoy other great activities like an 18-hole miniature golf course, trampoline play structure, towering ropes course and playground, a great lawn for outdoor activities, high- quality concessions and merchandise shops in The Promenade and more. 16.F.2.c Packet Pg. 1642 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) PHASE 2 SFA & CEDAR POINT INDOOR SPORTS CENTER Phase Two of the Cedar Point Sports Center is the Cedar Point Indoor Sports Complex: A world-class, 145,000 square foot recreational facility located adjacent to Sports Force Parks. With this addition, Cedar Point’s goal is to become a premier, year-round sports destination. Together, the indoor facility and Sports Force Parks will give Cedar Point Sports Center the ability to host large tournaments for every major youth sport. This new 145,000 square foot sports complex features 10 full-size basketball courts which convert to 20 full- size volleyball courts. One of these courts will be a championship arena with retractable seating. The complex will also feature a sports-medicine facility and the potential for a fitness area. By year three, the indoor facility will push $18M in economic impact into the County through 33 events and 100,000 out of town visitors. 16.F.2.c Packet Pg. 1643 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) PHASE 3 THE LANDING Phase Three of this growing sports complex will be a waterfront development that showcases the picturesque views and activates the area. The land behind Sports Force Parks and the Cedar Point Indoor Sports Complex will be transformed from open land to a waterfront experience filled with activity. Biking and walking trails, scenic spaces to relax, and unparalleled views of Lake Erie and Cedar Point in the distance will highlight this new development. While the indoor and outdoor sports facilities both have dedicated programming and usage for local residents; Phase Three of the project will create open spaces and utilization opportunities for each and every member of the Erie County community. The boardwalks and shops will connect the sports center to downtown Sandusky while also including nature trails and boardwalks that will continue to drive and already active birding tourism population. With the completion of Phase 3, Cedar Point Sports Center will become the benchmark across the country for sports tourism and local use activation projects. 16.F.2.c Packet Pg. 1644 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) SECTION 3: FACILITY MANAGEMENT & MARKETING 16.F.2.c Packet Pg. 1645 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) ADMINISTRATION & PARK ORGANIZATION Even the greatest market and the most beautiful complex can be derailed by poor operations and the wrong programming mix. By handling all of the sales, marketing and operations of our events in-house; we are able to control the consumer experience from the time the coach calls to book the tournament through the on-site experience and customer follow-up. Self-operated tournaments and events are also the only way that sports facilities can be sustainable without requiring short and long- term monetary assistance from public entities. Our corporate offices located in Canton, GA support all of our Sports Force Parks locations with sales, marketing and other corporate services. Our full-time, in-market staff at each park works directly with our corporate team to coordinate the sales and marketing efforts and then take over the reigns of the actual event operations. Our team has worked to develop programming models that range from simple weekend tournaments to national collegiate championships and all-inclusive week-long experiences. SFI Corporate and Park Structure Advantages As we continue to increase our park locations around the country; central services such as human resources, legal, and even marketing and promotion costs are shared among our parks; decreasing annual expenses for all of our properties. All of our properties have Monday morning conference calls in which we discuss previous weekend successes and challenges as well as the upcoming week of events at each park. This call allows our park teams at each location to learn from each other, discuss best practices and continue to explore new opportunities at each facility. One huge, and often overlooked advantage to the SFI model is that all park employees are direct employees of SFI, rather than just the facility General Manager. This allows each and every employee of the park to see a true career path. Every team member brings a special set of skills, and there is no telling who will step up and learn the different areas of the operations to move their career forward. Multiple positions at multiple parks gives all of our employees an opportunity to grow personally and professionally, rather than just a corporate appointed manager who oversees a local staff limited to the local park. 16.F.2.c Packet Pg. 1646 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) EXAMPLE COLLIER COUNTY STAFF CHART SFICORPORATE FacilityGeneral Manager AGM Indoor Facility AGM Outdoor Facility Head Facility Superintendent SportsCoordinators(4) TeamCoordinators(3) EventCoordinators(2) Accounting/ Book Keeper Building Supervisor Fields & Groundskeeper A.M. Facilities Coordinator P.M. Facilities Coordinator Grounds & Field Staff (6) Janitorial Staff (5) F&BManager RetailManager Hourly EventStaff 16.F.2.c Packet Pg. 1647 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) MARKETING & ADVERTISING Marketing & Advertising Approach SFI is heavily dedicated to the marketing, social media and promotion of our facilities around the country; spending over $200,000 per year/per park. It is no secret that sports tourism is a crowded market place. As a self operated facility, the ability to highlight our Sports Force Parks locations is paramount. We believe in heavily investing in these areas as we have traditionally seen a high return on each dollar spent. SFI will work in tandem with Collier County as well as our other partners and facilities to look at as many traditional and creative marketing opportunities as possible, including but not limited to the following: Shows and Conferences Sports Force Parks currently attends a variety of shows and conferences at the national and regional level across the country. These shows provide a fantastic opportunity to connect with event operators, organizations and rights holders in order to promote the park and secure programming. SFI will work with the Collier County as well as our entire network of facilities and partners to jointly approach the appropriate shows in order to maximize the notoriety of the park, such as: • LAXCON Convention & FanFest • NASC Sports Event Symposium • National Soccer Coaches Assoc. of America • Connect Sports • American Baseball Coaches Assoc. Tradeshow • World Coaching Convention • National Fastpitch Coaches Assoc. Convention • League of Cities • National Rec. & Park Association Conference • Sports Turf Managers Association • Intern. Assoc. of Amusement Parks & Attractions Expo Regional Tourism, League and Team Meetings Each region has a large number of events that range from league meetings to coaching conventions and tourism conventions. SFI will work to identify any local and regional region events that could potentially be used to promote the park. These meetings offer fantastic opportunities for groups who are close enough to Collier County to potentially fill programming slots that have a smaller regional draw, such as shoulder season and weekday events. An increased presence throughout the region also assists in the success of all partner events at the park. 16.F.2.c Packet Pg. 1648 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) MARKETING & ADVERTISING Traditional Advertising SFI will work with Collier County from a sports tourism and overall tourism approach to identify any print and online marketing opportunities in which the park can utilize. SFI is currently working with publications across all industries ranging from sport specific publications to sports tourism and marketing event magazines. SFI will work with the Collier County to identify the publications, both print and digital that will allow for the best maximization of efforts and marketing dollars. Online & Social Media Marketing SFI spends a large amount of our budget through online advertising and social media placement. A majority of our customers research and book tournaments through trusted state and national websites and are very active on social media. By finding proper placement in Florida and Southeast websites, message boards and league/team page applications; we will be able to put the Collier County facilities front and center on trusted platforms. Social media acts a reinforcement to these messages while also providing a platform where we can directly engage with our customers. Partner Marketing As you will see later in this section; cross marketing and promotion through our partnerships and stakeholders offers a huge boost to the credibility of new facilities. As part our agreements with event partners, we require mutual marketing relationships not only for the partner event, but also for the park in general. These relationships have led us to be highlighted in efforts ranging from guaranteed email blasts to front pages of national organization websites. We have also developed a number of partnerships with some of the biggest names in sports and entertainment, providing us access to massive databases and social followings. Two of the biggest of these relationships include Cedar Fair Entertainment and their family of amusement parks around the country as well as KHI Management; a full-service sports and celebrity-marketing agency representing some of the most successful and high-profile professionals in the sports, broadcasting and music industries. These relationships help put our parks, operations and events in front of the masses through trusted communications. Sports Force Parks Properties SFI will cross promote the Collier County sports complex at all of our existing and future parks. This includes promotion of the park and its events to our database of over 15 million targeted members, which includes sports specific coaches, parents, players and decision makers. Not only does our network offer the ability to cross market and promote; we also have the ability to cross-sell tournament packages to directly drive demand to the facility. Because of our reputation of delivering fantastic experience through sports, family and fun; we have created a trust with our teams and customers that makes them feel comfortable traveling to new park destinations. 16.F.2.c Packet Pg. 1649 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) MARKETING & ADVERTISING Park Websites SFI will create a park website and integrate it into our family of Online sites and tools. The website will be professionally structured and provide a fantastic marketing tool for the park and our partners. You can see examples of our park websites at the below links: www.sfpsandusky.com www.sfpvicksburg.com Creative Marketing While traditional advertising does make up a majority of our marketing buys; we also believe in taking on creative marketing strategies. Over the past three years, SFI has become a staple in the NASCAR circuit, sponsoring multiple cars, including Kevin Harvick. SFI has also sponsored golfers and a multitude of other athletes and teams. These sponsorships have not only provided a large amount of exposure for our parks, but has also led to a number of other corporate relationships that ultimately add strength to our parks through partner opportunities, sponsorship dollars and potential naming rights partnerships. Commitment to Success While this section offers a quick glimpse into our marketing approach; we hope it highlights our commitment to the success of the proposed facilities in Collier County. We also think it is important to note based on the ITN, we take on all of these marketing expenses at no cost to our partners. This is another huge difference between facility managers and our role as an operator. Facility managers in the industry attend industry trade shows such as the NASC, respond to event rights holder RFPs, and offer the complex up to anyone who can fill it, regardless of those partners commitment to the success of the facility outside of their own event. What makes this worse is that in most cases, the expense to attend these events and court these rights holders is listed as a facility expense, ultimately landing in the subsidy bucket at the end of the year. At SFI, We strongly believe in making the financial commitment as well as the time and effort necessary to do whatever it takes to develop sound and creative marketing strategies, meaningful relationships with partners who are dedicated to the success of our facilities, and think outside the box to develop sports experiences that change the consumers expectations. Because our success hinges directly on the operational profitability of our facilities; it is imperative that we spend money and create sound marketing and promotional strategies in order to drive success. 16.F.2.c Packet Pg. 1650 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) MARKETING & ADVERTISING Park Branding Package As part of our front-end services, SFI will create a park branding plan that will provide a road map for the facility in terms of the placement and image of the facility in the local, regional and national sports landscape. The branding package includes, but is not limited to: • Park Naming • Park Logo Development • Park Branding Guide • Marketing Collateral and Information • Website Development to include Main Park Website, Booking Engines, Hotel Booking Sites and Mail Service Accounts • Database Development Services • Social Media Accounts and Activation Plans/Schedules • Start-up Marketing, Press and Promotion Plan Annual Marketing & Business Plan One of the fundamental keys to success of any Public-Private partnership is communication, collaboration and transparency. As such, in every community where we operate and maintain a facility, SFI prepares an annual marketing and business plan and previous year recap for our community partners. This document provides both technical performance metrics such as teams, visitor, and room nights, as well as an assessment of the facility’s strengths, weaknesses, and opportunities for the following year. The plan will also address all areas in which SFI marketed and promoted the park and a breakdown of the operations of all events at the park. A full plan for the upcoming year will be included and compared to previous years with an explanation of any changes, additions or alterations. The annual marketing and business plan will be prepared and delivered in advance of an agreed upon date. SFI key personnel from both our corporate offices and local park staff will be available to present the report and answer any questions, at the request of the County. 16.F.2.c Packet Pg. 1651 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) SPORTS COMPLEX SUCCESS & PRODUCTION SFI has quickly set a new bar in the industry in terms of what teams and their families should expect out of a sports tournament or event experience. The success of the potential sports park is about more than just what happens on the field; it is about the lifelong memories that are created from the time families enter the park until the time they return home. The experience transcends the playing field, extends past the gates to the complex, and spreads throughout the surrounding community. The experience goes beyond winning and losing and provides a player the opportunity to learn and grow as a person through teamwork, competition, and healthy activity. In order to truly be successful, a sports park must supply families with safe environment in which they can spend true quality time together, away from the hustle of work, school, smart phones and television. It is about giving teams the opportunity to slow down, and truly enjoy friendly competition and the company of family and friends. The proposed sports park in Collier County must engage and interact with the surrounding community in order to provide players, coaches, and their families with unparalleled playing experiences on the field and unique, memorable experiences off the field. After final scores,wins and losses are long forgotten, families are left with memories that will last a lifetime. Sports Park Experience It is our team’s vision that our sports park locations will provide all participants with professional level playing facilities combined with unique design that provides a one-of-a-kind experience. In order to ultimately be successful over the long haul, the park must provide players and their families with a unique facility that boasts professional, first-class playing facilities and amenities. While only a fraction of a percent of players will ever truly know what it is like to play for a professional team, it is important that the sports park provide every player with the opportunity to play in a professional setting. Vacation Experience Over the past decade, sports tournaments have taken on the role of family vacations; so it has never been more important to provide entertainment options for all members of the family. One of the most common reasons for a bad experience at a sports complex is the lack of on-site opportunities for siblings before, during and after games. In today’s world of sports tourism, if you cannot entertain the entire family throughout their trip, you should not expect the family to come back. There are three major factors that play into the off-the-field experience at successful complexes: customer service, in-park experience and in-market experience. Customer Service Customer service should be at the core of any sports park in today’s industry. The customers’ experience is influenced from the first phone call from a sales representative, to the first interaction at on-site check-in, to the food service employee who takes their order. Our team is focused on providing players, coaches, families, and all visitors with a “Wow-Factor” experience that is second to none. Across-the-board training, including Disney training for our full time park staff, provides all employees with the knowledge behind world-class customer service, while providing each employee with the flexibility and innovative freedom to deliver that experience to each and every customer. This is one area the fully sets Sports Force Parks locations apart from the rest of the industry. Because we have the ability to operate all of our events, we can also control the experience on-site. Management companies that rent the facility out to third-party operators are not in control of the experience that each individual operator provides. In a time where social media can rally and spread customer feedback in an instant, all it takes is one bad operator to forever damage the reputation of a facility. 16.F.2.c Packet Pg. 1652 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) SPORTS COMPLEX SUCCESS & PRODUCTION Park Amenities On-site amenities at our parks go far beyond your average playground. These amenities will be enjoyed by visitors from across the country, while expanding recreation opportunities for local residents. When families come to Collier County, they are expecting more than just a sports complex; they are expecting an experience. Our team is currently working on projects that are redefining the on-site experience for sports complexes. Amenities at these facilities can include, but are not limited to: miniature golf, splash parks, climbing walls, playgrounds, walking trails, midway games, ropes courses, zip lines, unique concessions and more. Events Coordinator The events coordinator is one of the most important members or our staff and is a bit different than a traditional sports event coordinators. While our sports coordinators handle the day-to-day operations of our tournaments/ events and our team coordinators handle the relationships with our customers; the event coordinator can be likened to the cruise director of the facility. Our events coordinator is in charge of making all of our on-site events feel like a festival. This position is filled by energetic team members who are given the freedom to create memorable experiences for each and every guest who enters the park. The commitment to creative freedom has created amazing experience for our guests ranging from magicians, chalk artists and dunk tanks to coordinated events such as tug-of-war and corn hole tournaments. The ultimate responsibility of our event coordinators is to make sure that each and every member of the family is given the opportunity to be entertained and have fun at the complex. This is one of the most complimented areas of our operations as these families are used to attending tournaments that only focus on the athlete; leaving the brothers and sisters frustrated and parents exhausted. Off-Site Amenities The experience a family has at the sports park is only part of the equation; after all, when families come to the beach, they are looking for a vacation! Our team will work with Collier County to make sure that the design,as well as the programming at the sports park will create events that are structured to provide families with opportunities to relax, play and enjoy everything that the local community has to offer. As important as the sports complex experience is, it is also important for families to spend time together away from the fields and have a chance to enjoy themselves and the company of their friends. Providing families with opportunities outside the complex is also important for the surrounding businesses in the area that will be positively impacted by the critical mass of visitors to the park. Creating the off-site opportunities also provides the chance for families to experience what else the area has to offer, and in turn increases the probability of the family coming back to the area for non-sports related trips. Overall Success There are so many factors that go into whether a park is ultimately successful or not and SFI is constantly tracking real-time feedback through on-site surveys, post-event feedback, social media feeds and a variety of other methods. There is no one item that drives the success of the park but ultimately a combination of many. Along with a strong market, you must provide an excellent facility that provides first-class playing facilities as well as options for the entire family. Combine this with excellent customer service and a destination experience and you are set up for success. To the left you can see a list of the top responses from SFI guests in regards to what they look for when planning a sports experience trip as well as what is important to them once on site. 16.F.2.c Packet Pg. 1653 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) FIELDS & FACILITY MAINTENANCE Facility Maintenance Aside from the maintenance of the field surfaces themselves, the overall maintenance of the park is a large undertaking. As with any job of this scale, there are many unplanned items that will arise and FIELDS maintenance is both prepared and qualified to take these on as they present themselves. Maintenance could include, but is not limited to: • Field preparation – before, during and after all events • Field conversion between events • Field and training area maintenance • Game prep based on requests from event operators • Hardscape, landscape and common area maintenance & fertilization • Weed control • Parking lot maintenance • Park cleaning to include: offices and site buildings, common areas, eating areas, trash cans and trash removal, power washing, parking lot, etc. • Landscape installation and management • Building maintenance • Building system maintenance • Event hourly restroom & common cleaning • Trash pick up throughout the park • General labor pool for park necessities • Minor repairs to anything in the park • Equipment maintenance, fuel and repair • Disposable goods • Bug and rodent spraying • Facility safety sweeps Maintenance Risk & Cost Management As part of the commitment that SFI makes to our partners, the maintenance of the facility will be taken on at risk by SFI and FIELDS Maintenance. FIELDS Maintenance is committed to maintaining the proposed sports park at the highest quality of any park in the country. 16.F.2.c Packet Pg. 1654 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) SPONSORSHIP, ADVERTISING & NAMING RIGHTS Sponsorships, advertising deals and naming rights are very important revenue streams for the success of any sports complex. With a national network of facilities and partners, SFI approaches naming rights in a number of different ways: Local and Regional Sponsorships All of our Sports Force Parks locations staff a local sponsorship sales position on their staff. This position is responsible for selling local and regional sponsorships as well as fulfilling all sponsorship and partnership responsibilities on site. This person is the most critical to the long-term growth of sponsorships as they directly work with our partners and have the responsibility of making sure they engage with our customers on site. National Sponsorship Sales and Partnerships SFI is currently finalizing relationships with national media agencies to develop national sponsorship sales partnerships. These national relationships will allow us to tie in with some of the most recognizable brands at the highest levels. Should we be chosen to negotiate, we are happy to discuss these relationships and current status with Collier County. Park Cross-Sell Opportunities A majority of our national sponsorships and partnerships are created with automatic kick-ins as we expand into new parks. These national relationships are created with the goal of expanding the reach of these partners to all regions of the United States. These partnerships offer each and every one of our locations with a starting place in the battle for sponsorship dollars. These relationships are coordinated and driven through our corporate sponsorship sales teams. Activation The days of companies shelling out tens of thousands of dollars for a sign on an outfield fence are long gone. We currently live in a world where a tweet can immediately garner millions of impressions; so simply placing a brand in front our customers no longer moves the needle. In order to drive sponsorships and naming rights, it is imperative that a facility is able to show partners how they are going to directly connect them with the consumers. While sponsorships are harder to sell than ever; the upside is that the proposed sports facilities in Collier County provide access to one of the most sought after demographics in the marketing world during a time that is important and impressionable to all members of the family. SFI has found great success by not only activating our sponsors on site with our guests and throughout the year through different channels; but also through explaining to our customers how the partner has helped make their experience on-site better. 16.F.2.c Packet Pg. 1655 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) SPONSORSHIP, ADVERTISING & NAMING RIGHTS Customer Engagement Another advantage of self-operating events on site is the ability to directly engage with each and every family that comes through the park. In most cases, even when partnering with outside organizations, we drive registration through the parks registration system. Utilizing electronic waivers and registration systems provides us the real-time contact information of all players and their families. SFI creates a series of cadences before, during and after an event to relay important information to our players, teams and families and uses these opportunities to connect them directly with our partners. This gives us the opportunity to organically connect our sponsors and our customers throughout the year; adding direct engagement, and thus value, to sponsorships at the park. Inventory & Messaging Control Most traditional management companies allow events rights holders to bring their sponsors and partners into the park. We believe that this hurts the facilities ability to drive meaningful sponsor dollars for the facility and lowers the value of any sponsor that does decide to engage with the park. As part of our operational philosophy, we believe that it is imperative that all sponsors and partners at the park be committed to the success of the facility as whole and not just a singular event. This not only drives higher revenues for the facility; it also ensures that the park is only supported by sponsors that are in concert with the mission and values of the facility. 16.F.2.c Packet Pg. 1656 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) FINANCIAL MANAGEMENT As we have explored throughout this document, the SFI model creates a unique situation, whereas SFI’s is directly tied to the financial management of the facility rather than guaranteed management fees and subsidies regardless of performance. It is a unique structure that fully aligns the goals of our operating company and our public partners. In order to be successful, SFI must create profitable operations. In order to create profitable operations you have to maintain the complex at a high level and create events that exceed the expectations of every guest that comes through the facility. If this is accomplished, the operations has the ability to be profitable by driving thousands of teams through the gates, consistently filling the park every week and weekend. If this is accomplished, then the park is accomplishing the success metrics of Collier County, which is to create economic impact, drive and fill development, and create opportunities for local residents. As part of the development process, SFI will work with Collier County to develop a performance reporting cadence each year. This cadence could include, but not limited to: • Annual Budget Development • Capital Repair and Improvement Planning • Sales & Financial Reports • Visitation & Impact Reports • Hotel Tracking Reports • Customer Satisfaction & Engagement Reports 16.F.2.c Packet Pg. 1657 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) LOCAL COMMUNITY USAGE Local Use Just as important as the economic impact on the community is the experience of the community itself. It is critical that the proposed Collier County sports park is entrenched within the community and provides opportunities for improved local recreation and participation. Our team will work closely with the County, community leaders, and local recreational leagues to develop an overall strategy and plan that not only creates impact and sparks development; but also provides increased local opportunities and quality of life for all area residents. There is a reason that we do not refer to our facilities as a complex or a facility. A “Park,” is inherently a gathering place for a community. While one of the core purposes of the proposed Collier County Sports Park will be to drive tourism and economic impact; it is important that it is still a part of the local community. As a true partner in each of our locations, SFI works with local community staff/leaders to make sure that the our parks are designed, built and operated to include local use opportunities; both passive and recreational. We believe that sports parks have the ability act as a catalyst for community development not only on-site but also throughout the area. Sports have an innate ability to teach life lessons, bond communities and create wide spread positive impact. SFI is committed to making sure that all athletes and residents have the opportunity to experience the sports, family and fun aspects of our projects regardless of financial situations or mental and physical limitations. At all of our locations, SFI institutes a number of programs that are catered towards community use as well as accessible programming. In addition to the economic impact generated from out-of-town sports teams, SFI key personnel, along with the park’s local staff, will work with the County, community leaders, local recreation leagues and existing facilities/ events to maximize local recreation and participation while protecting the events and organization who have worked hard to create existing events for the area. Recent examples of SFI’s success with community involvement can be found at our locations in Sandusky, OH and Vicksburg, MS. In Sandusky, our staff has work diligently to protect all local events and organizations, even hosting and supporting these organizations while ensuring their revenue streams remain in place. Along with this, our park has hosted a series of local events including but not limited to: Perkins Little League, Bay Area Soccer Club games and tournament events, City softball and kickball leagues, Kick it for Cancer events, Backyard Ball community event days, and more. In Vicksburg, MS; a major necessity of the funding of the facility was the need for field space for local residents. As part of our Operations and Maintenance Agreement with the City of Vicksburg, we have public use hours built into our operating schedule every day that the park is not in use for a tournament or impact generating event. We are also working with all current area events rights holders to bring their events to the park, as to not cannibalize impact generation that is already in place. If selected to negotiate with Collier County for the proposed facility, we are committed to making sure that the facility is available to local residents, community groups, leagues and events. A huge part of our success as a tournament operator is creating an experience for our out-of-town guests in the market. This becomes a much easier proposition if we are good community partners for residents and businesses alike. 16.F.2.c Packet Pg. 1658 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) LOCAL COMMUNITY USAGE Force All Stars & Inclusive Programming Each and every Sports Force Parks location around the country features an adaptive use field and programming. This programming goes far beyond our traditional tournaments and focuses on children with developmental, mental and physical disabilities. Sports Force Parks feature ADA-accessible fields, where kids can play sports without the mental and physical barriers of a traditional field. Our parks also feature themed ADA-accessible playgrounds for kids to enjoy. Throughout our operating year, we run an adaptive t-ball and kickball league open to all kids with special needs, siblings and family members at no cost. In association with a local non-profit, we also offer sports day camps. All participants in our inclusive programming become part of the Force All-Stars, complete with a t-shirt and hat and more amazing benefits. Additionally, we recognize that sports venues can sometimes be overwhelming to individuals with autism. That’s why we have Sensory Sacks on site, to provide those in need with a welcome distraction when things get a bit overwhelming. The Sensory Sacks include noise-canceling ear muffs, a stress relief ball, an ID wristband that tells our staff the child has autism, and other helpful items. In a world of youth sports facilities that cater to high dollar clientele, SFI is forging new ground in making sure that the top sports parks in the country are also the most accessible; while still functioning as an economic impact center and development catalyst. We look forward to the opportunity to discuss what these opportunities can look like with the proposed sports complex in Collier County. Local Hiring As part of our commitment to all of our partners and local communities; SFI makes a concerted effort to hire from the local community. Sandusky is a fantastic example of this as all of our full time staff is from the local area. Along with the full time staff, our parks offer a tremendous amount of part time employment opportunities ranging from maintenance and event production staff to food and beverage, retail and janitorial staff. SFI and the local park staff will run job fairs and hiring events throughout the year to fill these positions. SFI is an equal opportunity opportunity employer and does not descriminate based on a person’s race, color, religion, sex, national origin, age, disability or genetic information. We hire team members who are committed to providing our guests with an amazing customer service experience and celebrate diversity within our staff. We also work with local organizations at each of our parks to ensure employment opportunities for retired residents as well as physically and mentally disabled residents. 16.F.2.c Packet Pg. 1659 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) SPORTS TOURISM & STAKEHOLDER RELATIONSHIPS SFI is 100% dedicated to sports specific projects and created The Sports Force and Sports Force Parks to focus solely on the youth sports tourism industry. We have built these entities to correct the problems that are plaguing youth sports facilities across the county and have dedicated ourselves to forming the truest public private partnership for each and every one of our community partners. Sports Council of Collier County We understand that the Sports Council of Collier County has a tremendous staff and expertise in the your sports market and has worked hard to develop event relationships throughout the industry. While we do self-operate our facilities in order to create profitable facilities, this does not mean we want to ignore or walk away from the relationships the Sports Council has developed. We will work directly with the Sports Council not only to maintain and grow these relationships in a model that stresses profitability; we will also work continuously with the Sport Council to ensure that we are promoting the park as well as the entire County together in partnership. Existing Facilities & Events Each market we have entered has existing tournaments and organizations. Some of these events are outside operators that drive large amounts of impact, while others are local that rely on the event revenues to run their local organizations. One of the first things SFI does after finalizing an agreement is to meet with these groups to understand how we can work together to bring the event to the new park or assist/not compete with their events at existing facilities. In the case of local organizations, many times we are able to alleviate the operational burden of the event while still providing them with the revenues necessary to support their organization. Event Partnerships While we stress our ability to self-operate events; this does not eliminate the idea of well structured partnerships. SFI has worked with some of the largest organizations in sports and entertainment to create co-branded events operated by SFI in conjunction with partners. These relationships allow us to cross promote our parks and events at a massive, national level across all segments of sports and entertainment. Non Sports Tourism Events Our job as the park operator is to fill the venue as many days as possible while driving profitable operations and allotting time for local use components. We refer to this internally as creating footsteps in the park. While sports will remain the main draw at allf our complex, SFI excels at developing and operating creative programming. Some examples of this type of creative event development at other facilities, includes but is not limited to: concerts, drone racing, food and holiday festivals, Christmas in the park, ice skating, etc. 16.F.2.c Packet Pg. 1660 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) HOTEL & IMPACT CREATION/TRACKING Right-Sized Facilities & Events One of the most common mistakes made in the development of destination sports complexes is the lack of attention to right-sizing the facility to the market place. Too many times, communities look to have the biggest facility in the region/country or follow an antiquated set of tournament fields requirements (i.e. in order to host a regional soccer tournament you have to have 16 fields). The problem with this model is that every community only has so much inventory available. While a 160 team soccer tournament makes highlights, it does very little to drive sustainable impact in a community as a majority of these teams are spread throughout multiple counties who do not have a financial stake in the facility, but will certainly welcome the impact created by it. The Sports Force Parks model was created in order to right size parks so that the available inventory in the area is filled each and every weekend. By right-sizing a complex, not only can you control impact, but you can also create demand at the facility which ultimately leads to sustained impact throughout the year. Rather than hosting 200 teams once a month at a major tournament, we focus on hosting 60- 100 teams every week/ weekend. Occasional massive events do not drive or support development; consistent right-sized events do. For example, Sports Force Parks at Cedar Point Sports Center can host a maximum of 72 and 120 teams each weekend based on what type of sports tournament we run. In 2017 we tracked 25,914 hotel rooms and we are currently on pace for over 30,000 in 2018. Each and every one of these tracked hotel rooms stays were in Erie County who instituted the hotel tax to fund the facility. Third-Party Housing & Hotel Requirements Sports Force Parks currently partners with Traveling Teams to secure and track hotel stays at all of our tournaments. Traveling Teams will work directly with hotels inside Collier County to secure room blocks to serve teams and their families participating in events at the park. As part of our tournament sales, we require teams from outside the area to secure a minimum number of rooms through our hotel partners within Collier County. Teams can book their hotels directly through our website or by calling our dedicated reservation number. This registration system captures all information in real-time and provides full accounting for each event upon completion. Traveling Teams and Sports Force Parks have a proven track record of creating very successful relationships with our hotel partners that drive guaranteed rooms while also protecting the hotel from unused blocks. We are happy to discuss the structure of these relationships with Collier County if selected to negotiate. 16.F.2.c Packet Pg. 1661 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) HOTEL & IMPACT CREATION/TRACKING Vacation Planning Sports tournaments are stressful events for families; especially those traveling to markets they are not familiar with. As part of our communication process with our players and their families, we develop a number of different opportunities for families to plan their trips and activities in advance of arriving for their event. • Each of our parks websites highlight local retail, restaurant and entertainment options • All of our events have a 4 weeks cadence of communication leading up to the event providing details on tournament schedule, things to do in the area and events going on while our guests are in town. • Unlike most tournaments the provide tournament schedules on site; all Sports Force Parks tournaments post full schedules a week in advance, allowing families to better schedule their time in the market. • Each and every player at our tournaments receive a player bag. This player bag includes special offers, coupons, etc. from our community partners. Typically these offers include free items or admissions for players/coaches in order to entice the entire family to visit the establishment. In-Market Surveys As part of our operational process, SFI performs on-site and post event surveys at each and every event. These surveys include questions about customers experience and satisfaction with the facility and the surrounding community as well as economic questions about where and how they spent their money while in the market. These surveys help us continually adjust our programming to better the experience on site at our facilities as well as create more calls to action for our guests to visit and support our community partners. We use real-time numbers and responses to constantly update our industry customer spending profile that is used to generate our actual and anticipated economic impact. These real time numbers are used to create accurate, realistic and achievable results for both the operations of the sports complex and the economic impact for the surrounding region that will be created as part of our partnership with Collier County. 16.F.2.c Packet Pg. 1662 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) ECONOMIC IMPACT Economic Impact The youth sports landscape has changed dramatically over the past 10 years. Tournaments are no longer just about sports – they are about family-friendly vacation destinations. The increase in spending and travel demographics has caused a shift in the reasons sports complexes are being built and the way they are being operated. With more annual visitors and longer captive audiences than most stadium developments; if designed, operated and built correctly, these complexes become lynch-pins for development and focal points of economic impact for communities across the country. For the proposed sports complex in Collier County to truly impact the local economy and drive future development, it needs to actively engage with the surrounding community. This means developing a facility and utilizing an operational structure that provides recreational opportunities for residents, while simultaneously attracting visitors from throughout the region and country: all while offering an engaging experience with the community as a whole. Too often sports tournaments act as a series of isolated events. Drive to the field, play a game, go home, repeat. Our vision for Sports Force Parks facilities is fundamentally different. Our team works with our partners to develop a park, surrounding amenities, strategic partnerships, and operations that create opportunities to engage the whole family for the duration of the tournament and spread impact and spending throughout the sports park and the community. Our goal is to work hand-in-hand with the community to create a sports park that provides a complete visitor experience that extends far beyond the scope of a single sporting event. The result is a broad-based economic impact that extends throughout the community all year long. Obtaining maximum economic impact is a direct result of our innovative, experiential approach, which is grounded in a belief that sports events should be full-family experiences. It is our mission to make sure that all of our locations gives each member of a traveling party something to do during their vacation, so that by the time they leave they are already talking about coming back. While the impact created from a sports tournament event can be immense for the surrounding community; we believe the opportunity is even greater. The tournament itself should act as a catalyst for athletes and their families to experience all that Collier County and the region has to offer. As teams drive up to 8 hours to attend tournaments, their trip may be their first experience in the area. While the complex is the driver, it is important that the event operations and structure allow families to experience the area. This creates two calls of action to come back: 1. Teams and families that have a great time at a world-class sports complex will look to return year in and year out for events. 2. Those teams or families who do not return for the sporting event have been introduced to the market and the market stands a better chance of getting those families to return for non-sports related trips. 16.F.2.c Packet Pg. 1663 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) SECTION 4: WORK EXPERIENCE 16.F.2.c Packet Pg. 1664 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) SPORTS FORCE PARKS AT CEDAR POINT SPORTS CENTERSANDUSKY, OH Client: Erie County, OH • Pat Shenigo • Commissioner • (419) 627-7700 • pshenigo@eriecounty.oh.gov Role: Feasibility & Economic Impact Analysis, Design/Build, Operations, Sales & Marketing Maintenance Cost: $24.6M (delivered on budget) Construction Time-line: 10 months Open: January 2017 (delivered on schedule) Funding: 2% Hotel Tax CHALLENGES SFI worked directly with Erie County to draft state legislation that would allow for additional hotel tax increases for the area. PURPOSE Sandusky is known by many as the roller coaster capital of the world. With Cedar Point Amusement Park in combination with the Lake Erie Shores and Islands, the area is one of the Midwest’s premiere tourism destinations. Erie County was looking for opportunities to extend their tourism season and drive traffic during months in which the amusement park and the islands were not open. Using a unique blend of multi-purpose fields, the park extends the market’s programming from February through November, creating visitation and spending in months when many businesses and hotels were not previously opening their doors. PPP STRUCTURE The project is a public-private partnership between SFI, Erie County and Cedar Fair. Cedar Fair provided the land for the project, Erie County provide capital funding, and Sports Force Parks is responsible for all of the costs to operate, market and maintain the facility. SFI runs the park 100% at risk with no management fees or public subsidies. Website www.sportsforceparkssandusky.com 16.F.2.c Packet Pg. 1665 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) IMPACT Since opening in 2017, Sports Force Parks at Cedar Point Sports Center has outproduced visitor projections by 300%, creating a direct impact throughout the community and rapidly fueling land sales and nearby development. IMPACT 2017 Actual 2018 Pace Teams 1,266 1,559 Out of State 48% 56% Visitors 158,228 165,957 Visits 252,139 288,093 Hotel Rooms 25,914 29,342 Economic Impact $22.6M $26.5M RELATED DEVELOPMENT The Landing is a $24 million project to create public access behind the sports complex and around Sandusky Bay’s back bay. The project includes Landing Park which would incorporate a plaza, where people could eat, drink and socialize, along with several launch sites for people riding kayaks, canoes and paddle boards. The project would extend away from the sports park site, connecting multiple amenities throughout the community incorporating natural elements, such as a 2-mile-long multipurpose pathway weaving through an area called Canopy Walk. The main attraction of the Landing would include an area called The Point, with its lighthouse, doubling as an observation tower. LOCAL IMPACT • North Force All Stars Adaptive Programming • High School All Star Games • Local Youth Baseball League Programming • Local Soccer League Programming • Local Fundraising Events • Community Play Days • Cal Ripken Sr. Foundation Badges for Baseball NON-TOURNAMENT HIGH PROFILE EVENTS • Sandusky Shores Music Fest • GLIAC Confernece Softball Championships • Nations Baseball State Championships • Ohio North Soccer Championship Series • Region 12 Junior College Baseball Champ. • Ohio Regional Car Show • Summer Fest • Flag Football World Championships • MLB Hit, Pitch, Run & Home Run Derby 16.F.2.c Packet Pg. 1666 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) 16.F.2.c Packet Pg. 1667 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) SPORTS FORCE PARKS ON THE MISSISSIPPIVICKSBURG, MS Client: Vicksburg, MS • Nancy Thomas • City Attorney • 601-631-2983 • nancyt@vicksburg.org Role: Feasibility & Economic Impact Analysis, Design/Build, Operations, Sales, Marketing, Maintenance Cost: $25.8M (currently on budget) Construction Time-line: 10 months Open: February 2019 (currently on schedule) Funding: 1% F&B Tax, 1% Hotel Tax PURPOSE Vicksburg has a long tourism history in connection with its National Military Park and other historically significant sites. For the past few years the City has been looking for opportunities to diversify its tourism draw while also looking for projects and attractions that would increase downtown visitation and length of stay. SFI worked with the City to complete a feasibility study, business plan, economic impact report, and a funding plan for a Sports Force Parks location right outside the core of downtown. PROJECT STRUCTURE The project is a public-private partnership between Sports Force Parks and the City of Vicksburg. Sports Force Parks is responsible for all of the costs to operate and maintain the facility and has separate agreements for public usage at the facility to coincide with tournament play. IMPACT 2019 Projected LOCAL IMPACT Teams 1,097 Force All Stars Adaptive Programming Out of State 40% Guaranteed Local Programming Hours Visitors 137,105 Walking & Running Trails Visits 218,479 Cal Ripken Sr. Foundation Programming Hotel Rooms 11,956 Public Access Entertainment Amenities Economic Impact $19.5M 16.F.2.c Packet Pg. 1668 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) RIPKEN EXPERIENCE PIGEON FORGEPIGEON FORGE, TN Client: City of Pigeon Forge • David Wear • Mayor • (865) 659-9881 • dwear7@gmail.com Role: Feasibility, Financing Feasibility, Master Planning, Design, Construction, Operations, Programming Cost: $26.5M (Delivered on Budget) Construction Time-line: 12 Months Open: 2015 (Delivered on Schedule) Funding: Food & Beverage Tax PURPOSE Pigeon Forge and the Smokey Mountains is one of the most visited areas in the country. With all of the reasons people traveled to the area; sports was not one of them. SFI worked with Pigeon Forge to develop and implement a plan in order to enter the youth sports tourism market. SFI worked to put together the PPP, including all operations and programming. The project was centered in the middle of an existing TIF district with the purpose of jump starting development in order to help generate a tax base for the neighboring events center. PPP STRUCTURE The project is a public-private partnership between Ripken Baseball and the City of Pigeon Forge. At the time of development, SFI owned and operated Ripken Sports and oversaw all services shown above. The facility is currently operated by Ripken Baseball and the PPP was structured to have Ripken Baseball responsible for all operations of the facility. Website www.ripkenbaseball.com/pigeon-forge-tournaments 16.F.2.c Packet Pg. 1669 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) CHALLENGES The largest issue for the development of the park was the site itself. The location was chosen in order to anchor an existing TIF district; however had an 80’ grade change from top to bottom. Creative design and major earthwork planning was required to create a complex that provided a great customer experience and ultimately one of the best backdrops in youth sports. FINANCING SFI worked directly with the City to develop a financing and tax plan that would provide the necessary funding for the project using a number of creative methodologies. After reviewing a variety of options, a .75% food and beverage tax was instituted to cover the debt on the facility. IMPACT The Ripken Experience at Pigeon Forge was designed to fill a central void within a developed TIF district and create a tax base that would support the new city events center. The complex generates $20m+ in yearly economic impact. RELATED DEVELOPMENT The Island is Pigeon Forge’s newest affordable family fun and entertainment center and is built at the base of the Ripken Experience. The Leconte Center was the precipice of the original TIF district. All of the new development that is being created around the Ripken Experience is driving dollars towards the payoff of the innovative events center. The Mountain Mile is redeveloping a vacant mall property right next door to the Ripken Experience. The project will bring 1M+ square feet of new retail, restaurants, hotels and attractions. Pigeon Forge Snow is the first indoor snow facility in the entire United States that will offer REAL snow all year long. The facility will open in 2018 and is built adjacent to the sports complex. 16.F.2.c Packet Pg. 1670 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) 16.F.2.c Packet Pg. 1671 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) RIPKEN EXPERIENCE MYRTLE BEACH MYRTLE BEACH, SC Client: Ripken Baseball/Burroughs & Chapin • Jeff Eiseman • 443-690-8951 • jeff@agonse.com Role: Feasibility, Master Planning, Design, Financing, Construction, Sales, Marketing & Operations & Maintenance (Some services performed as Ripken Mgmt. & Design) Cost: $23M (Delivered on Budget) Construction Time-line: 18 Months Open: 2006 (Delivered on Time) Funding: Private CHALLENGES From a construction standpoint, the site was fully wooded with multiple wetlands and underground waterways. The design of the complex utilized these areas to create a sense of place and beach feel at the complex. From a programming standpoint, the week-long experience events and price points were new to the market place. Creating programs that asked for price points nearly 10x the market rate while also convincing families to participate in an event 3x as long as existing events was a major undertaking and a major success story. PURPOSE The facility was funded to drive development to Burroughs and Chapin properties throughout Myrtle Beach. The Ripken Experience in Myrtle Beach was the pioneer of weeklong experiential programming which is now common place in the industry. The model also proved the ability of a sports complex operator to systematically drive spending not only to a specific market, but also specific business within a market. STRUCTURE The project is a private partnership between Ripken Baseball and Burroughs & Chapin. Ripken is responsible for all operations, sales and marketing and operates the complex at risk. Website www.ripkenbaseball.com/myrtle-beach-tournaments 16.F.2.c Packet Pg. 1672 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) IMPACT A partnership between Ripken Baseball and Burroughs & Chapin; The Ripken Experience at Myrtle Beach has become one of the largest draws in the region. The complex adds to an already robust tourism market in the summer and provides year round tournament play, including two months of daily activity through Spring Training programs during a typically slow period for the beach. RELATED DEVELOPMENT Broadway at the Beach is Myrtle Beach’s most popular place to eat, shop, enjoy live entertainment and nightlife. Developed by B&C, Broadway at the Beach, has seen a huge economic boost through spending packages created for teams at the complex. Miniature Golf and Entertainment Amenites are spread up and down the Myrtle Beach strand. Many of these activities are owned by B&C; allowing the complex to create packages that provided value to sports teams and their families while driving spending to B&C properties. Myrtlewood Villas are luxury condominiums owned by B&C that are offered to teams and their families as part of their sports tournament and vacation experience. FINANCING The project was privately funded by Burroughs & Chapin in order to drive impact to their properties throughout the Myrtle Beach area. Ripken Experience at Myrtle Beach is a clear example of a project’s ability to drive spending to a preferred set of properties and areas. This is an important attribute to public-private partnerships, as a project’s overall success in a market is driven by it’s ability to create impact in a certain geographical location. 16.F.2.c Packet Pg. 1673 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) 16.F.2.c Packet Pg. 1674 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) RIPKEN EXPERIENCE MARYLANDABERDEEN, MD Client: Ripken Baseball & City of Aberdeen • Jeff Eiseman • 443-690-8951 • jeff@agonse.com Role: Feasibility, Master Planning, Design, Financing, Construction, Programming, Sales, Operations & Maintenance (Some services performed as Ripken Mgmt. & Design) Cost: $18.5M (Delivered on Budget) Construction Time-Line: 15 Months Open: 2002 (Delivered on Time) Funding: Public/Private CHALLENGES The biggest challenge of the Ripken Experience Maryland was the fact that it was the project which would launch the Ripken Brand. The facility and time-line of the facility also offered a number of challenges as it combined a professional baseball team and stadium with a youth complex and a non-profit facility. The complex itself was built in multiple phases, creating a long term planning challenge for what the complex would ultimately become. PURPOSE The Ripken Experience Maryland is the headquarters for Ripken Amateur Baseball. Opened in 2003, and sold out since 2005, the Ripken Experience Maryland has become of on the most sought after tournament facilities in the country. The Facility has a number of tenants, including the Aberdeen IronBirds (Single-A Minor League Team), the Cal Ripken, Sr. Foundation and MLB’s Yankee Stadium Replica field. The facility has been a linchpin for development, including: Hotels, retail, luxury condos and Class-A office space. The facility includes: 6,000 Seat Minor League Stadium, (2) 90 diamonds, (6) youth baseball diamonds, 198 Room Marriott Hotel, 2000 seat youth stadium, training circle, batting cages, Major League Baseball replica fields and an entertainment c,omplex. Website www.ripkenbaseball.com/aberdeen-tournaments 16.F.2.c Packet Pg. 1675 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) IMPACT Since opening in 2002, The Ripken Experience has changed the dynamics of downtown Aberdeen and created a new central hub of activity on the I-95 corridor. Along with new hotels and restaurants being opened at the Aberdeen highway interchange; the complex has transformed what used to be vacant farmland into a live, work, play destination. RELATED DEVELOPMENT The Marriott Hotel was designed and constructed as a replica of the warehouse at Camden Yards. The hotel is a split property that offers 198 rooms between a Courtyard and Residence Inn. The Yards at Fieldside Village offers upscale apartment living on 25 acres of pristine land in the suburban Fieldside Village, adjacent to Ripken Stadium. This coveted location offers a wide variety of comforts and amenities to make your lifestyle easy and luxurious for everyday living. Fieldside Commons consists of 4 buildings totaling 480,000 square feet of office space. The office building includes numerous tenant spaces, a Class A lobby, elevators, and stairways. The interior was left as a warm lite shell and each fit-out was completed to tenant requirements as the leases were signed. The project received LEED Silver Certification. FINANCING The Ripken Experience Maryland was financed through a public-private partnership between Ripken Baseball, the City of Aberdeen, Harford County and the State of Maryland. Sports Fields, Inc. (as Ripken Management & Design) worked with the public entities to bring the project to fruition. We were also intimately involved in working with developers to bring the Marriott hotel on site as well as the other development mentioned above. 16.F.2.c Packet Pg. 1676 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) 16.F.2.c Packet Pg. 1677 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) BUSINESS MODELS SFI has worked with our public partners to develop a variety of different financing mechanisms to launch many of the most high-profile youth sports complexes in the country. Below is a recap of the financing and management structures of the projects explored in this section. SFI was involved in all capacities of these facilities, at some times during our tenure as Ripken Management & Design (*) SPORTS FORCE PARKS AT CEDAR POINT SPORTS CENTER (Sandusky, OH) Financing Sports Force Parks at Cedar Point Sports Center was financed through public bonds that were supported by a 1% increase to the hotel motel tax in Erie County. Sports Force Parks privately financed all start up costs. Management Structure Sports Force Parks takes on all costs and risks associated with marketing, sales, operations and maintenance of the park. We work directly with the hotels to ensure that all hotels have the opportunity to generate rooms through programming while also controlling the spread of hotel nights outside of county lines. SPORTS FORCE PARKS ON THE MISSISSIPPI (Vicksburg, MS) Financing Sports Force Parks at Cedar Point Sports Center is supported through a 1% increase in food and beverage tax and a 1% increase in the City’s hotel tax. Sports Force Parks privately financed all start up costs. Management Structure Sports Force Parks takes on all costs and risks associated with marketing, sales, operations and maintenance of the park. There is a guaranteed local usage clause in the management agreement in which the City does pay a local user fee to support the maintenance associated with the increased local usage. RIPKEN EXPERIENCE PIGEON FORGE (Pigeon Forge, TN) Financing Ripken Experience Pigeon Forge was financed through public bonds that were supported by a .75% increase to the food and beverage tax in Pigeon Forge. Management Structure SFI worked to create a PPP between the City of Pigeon Forge and Ripken Baseball in which Ripken took over private operations of the park and the maintenance of the park at risk. 16.F.2.c Packet Pg. 1678 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) BUSINESS MODELS RIPKEN EXPERIENCE MYRTLE BEACH* Financing Facility was privately financed by Ripken Baseball and Burroughs & Chapin Management Structure Ripken Baseball manages the project at risk and reports to a board of directors made up of a combination of Ripken Baseball Investors and Burroughs & Chapin. RIPKEN EXPERIENCE ABERDEEN* Financing The Ripken Experience Maryland was financed through a public-private partnership between Ripken Baseball, the City of Aberdeen, Harford County and the State of Maryland. Management Structure Ripken Baseball operates the complex completely at risk, with exception of events at the Minor League Baseball Stadium. CONCLUSION As with the entire development side of the project; each location offers different opportunities and hurdles when it comes to financing. SFI looks forward to the opportunity to work with Collier County to find the best mix of public and private financing mechanisms to help developed the proposed sports park. We are happy to answer any questions about the financing or management structures of these facilities as well as any others that we have developed. More information about these projects can be found in the “Relevant Project Experience,” and “Comparable Solutions,” sections of this response. 16.F.2.c Packet Pg. 1679 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) SFI BUSINESS MODEL Public-Private Partnership Model No project and no community are the same. This rings true for operations and maintenance of each park as well as the structure or our public-private partnerships. SFI has worked on projects all over the country and have helped our clients and partners develop some of the most notable and successful sports facilities in the country. The one thing that rings true in almost every scenario is the need for partnership and collaboration. Section 4 outlines a general structure of our operating model. It is intended for information purposes and discussion purposes only. Should Collier County elect to discuss this further with SFI, we are more than happy to go into detail in regards to any of these areas as well as other details about our model. Financial Structure The financial structure of each of the five parks that SFI was involved in all facets of design, build, operations and maintenance are identified in the project profiles in this section. All of these project operate as for-profit ventures whereas the private operating entity is responsible for creating a profitable operations and bears all risk of operations. Some of these projects include NDA’s and other confidentiality agreements that do not allow us to include financial documents in a public ITN. However if selected to negotiate, we are happy to enter into agreements with the County that will allow us to share this information with the selection committee. As each of these entities are operated by private entities at risk; it is worth noting that all of the facilities under the current or previous operations or control of SFI have a history of profitable, strong operations and performance. In a market where most privately run facilities are struggling and even filing for bankruptcy, and most public facilities are dipping into massive subsidies to keep the doors open; all five facilities highlighting in this proposal are running profitably with no public assistance. Proposed Collier County Business Structure In Section 7 of this response, we highlight an initial proposal for the structure of the management of the proposed Collier County Sports Complex. As there are still many unknowns in regards to the final elements and amenities of the proposed facilities, it is hard to offer a firm operations, management and maintenance structure. However, this structure is similar to the structures at each of the facilities highlighted in this package and offers Collier County a look into the advantages and risk that is assumed by SFI in the true spirit of partnership. 16.F.2.c Packet Pg. 1680 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) SECTION 5: INSURANCE CAPACITY 16.F.2.c Packet Pg. 1681 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) INSURANCE CAPACITY Necessary Licenses, Permits, and Insurance to Run all Facets of the Sports Complex SFI understands the importance of applying for, receiving, and maintaining all required license, permits, and insurance associated with the management, operations and maintenance of the proposed Collier County Sports Facility. These items provide quality assurance and peace of mind for the consumer, the County, and the facility operators; and are part of the overall risk mitigations for Collier County. The following pages show SFI’s current insurance capacities while the below outlines a list of licenses and permits that SFI would obtain as applicable for the park location itself: Local and State Business License General Business & Liability Insurance Builder’s Risk Errors & Omissions Workers Compensation Amusement Permits & Licenses Software Licenses State, County, or Municipal Health Department Permits Alcohol Beverage Permit Liquor Sales License ServSafe Certification All Maintenance Materials and Procedure Licenses and Permits In addition to these permits, licenses, and insurance, all of our operations staff members undergo additional training and certification for such things as: CODE ADAM Emergency Evacuation Procedures CPR Inclement Weather Procedures Active Shooter Training Additional Safety and Emergency Policies If there are any additional items required by the County, State for other AHJs, SFI will procure these items. SFI is committed to maintaining all appropriate insurance, licenses, and certifications, and will name all relevant Government authorities as additional insured(s) 16.F.2.c Packet Pg. 1682 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN ACCORDANCE WITH THE POLICY PROVISIONS. INSURER(S) AFFORDING COVERAGE INSURER F : INSURER E : INSURER D : INSURER C : INSURER B : INSURER A : NAIC # NAME: CONTACT (A/C, No): FAX E-MAIL ADDRESS: PRODUCER (A/C, No, Ext): PHONE INSURED REVISION NUMBER:CERTIFICATE NUMBER:COVERAGES IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER. OTHER: (Per accident) (Ea accident) $ $ N / A SUBR WVD ADDL INSD THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. $ $ $ $PROPERTY DAMAGE BODILY INJURY (Per accident) BODILY INJURY (Per person) COMBINED SINGLE LIMIT AUTOS ONLY AUTOSAUTOS ONLY NON-OWNED SCHEDULEDOWNED ANY AUTO AUTOMOBILE LIABILITY Y / N WORKERS COMPENSATION AND EMPLOYERS' LIABILITY OFFICER/MEMBER EXCLUDED? (Mandatory in NH) DESCRIPTION OF OPERATIONS below If yes, describe under ANY PROPRIETOR/PARTNER/EXECUTIVE $ $ $ E.L. DISEASE - POLICY LIMIT E.L. DISEASE - EA EMPLOYEE E.L. EACH ACCIDENT EROTH-STATUTEPER LIMITS(MM/DD/YYYY) POLICY EXP (MM/DD/YYYY) POLICY EFF POLICY NUMBERTYPE OF INSURANCELTR INSR DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES (ACORD 101, Additional Remarks Schedule, may be attached if more space is required) EXCESS LIAB UMBRELLA LIAB $EACH OCCURRENCE $AGGREGATE $ OCCUR CLAIMS-MADE DED RETENTION $ $PRODUCTS - COMP/OP AGG $GENERAL AGGREGATE $PERSONAL & ADV INJURY $MED EXP (Any one person) $EACH OCCURRENCE DAMAGE TO RENTED $PREMISES (Ea occurrence) COMMERCIAL GENERAL LIABILITY CLAIMS-MADE OCCUR GEN'L AGGREGATE LIMIT APPLIES PER: POLICY PRO-JECT LOC CERTIFICATE OF LIABILITY INSURANCE DATE (MM/DD/YYYY) CANCELLATION AUTHORIZED REPRESENTATIVE ACORD 25 (2016/03) © 1988-2015 ACORD CORPORATION. All rights reserved. CERTIFICATE HOLDER The ACORD name and logo are registered marks of ACORD HIRED AUTOS ONLY 6/18/2018 Yates Insurance Agency 2800 Century Parkway NE Suite 300 Atlanta GA 30345- 404-633-4321 404-633-1312 certs@yatesins.com Amerisure Mutual Insurance Company 23396 FIELDS0-01 Cincinnati Insurance Company 10677Sports Fields, Inc. DBA FIELDS 3760 Sixes Road Suite 126-331 Canton GA 30114 581437349 A X 1,000,000 X 1,000,000 10,000 1,000,000 2,000,000 X CPP20731400702 11/11/2017 11/11/2018 2,000,000 A 1,000,000 X X X CA20731390701 11/11/2017 11/11/2018 A X X 5,000,000CUP2073141070211/11/2017 11/11/2018 5,000,000 X Zero A X N WC20731420702 11/11/2017 11/11/2018 500,000 500,000 500,000 A A B Leased Rented Equipment Scheduled Equipment Excess Liability CPP20731400702 CPP20731400702 EXS0489160 11/11/2017 11/11/2017 5/15/2018 11/11/2018 11/11/2018 5/15/2019 Ded $2,500 Ded $2,500 $1,000,000 **See Below** $5,000,000 Subject to policy terms, conditions, forms and exclusions, the insurance coverages afforded by the policies above include the following when required by written contract for the certificate holder and/or entities listed below: Blanket Additional Insured in regards to General Liability for ongoing and completed operations, Lessors of Leased Equipment, and Automobile Liability; Blanket Primary and Non-Contributory in regards to General Liability; Blanket Waiver of Subrogation in regards to General Liability, Automobile Liability and Workers Compensation; Per Project Aggregate applies to the General Liability; Blanket Thirty (30) day notice of cancellation in regards to General Liability, Automobile Liability, Workers Compensation, and Umbrella Liability. See Attached... Collier County Board of Commissioners Naples FL 16.F.2.c Packet Pg. 1683 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) ACORD 101 (2008/01) The ACORD name and logo are registered marks of ACORD © 2008 ACORD CORPORATION. All rights reserved. THIS ADDITIONAL REMARKS FORM IS A SCHEDULE TO ACORD FORM, FORM NUMBER:FORM TITLE: ADDITIONAL REMARKS ADDITIONAL REMARKS SCHEDULE Page of AGENCY CUSTOMER ID: LOC #: AGENCY CARRIER NAIC CODE POLICY NUMBER NAMED INSURED EFFECTIVE DATE: FIELDS0-01 1 1 Yates Insurance Agency Sports Fields, Inc. DBA FIELDS 3760 Sixes Road Suite 126-331 Canton GA 30114 25 CERTIFICATE 2F LIABILITY INSURANCE F2RMS CG 72 13 11 12 Additional Ins-Primary Non-Contributory Coverage When Required by Written Contract or Written Agreement CG 70 48 10 15 Contractor s Blanket Additional Insured Endorsement CG 70 49 11 09 Contractors General Liability Extension Endorsement CA 71 15 11 09 Advantage Commercial Automobile Broad Form Endorsement CU 00 01 04 13 Commercial Liability Umbrella Coverage Form CU 71 01 08 07 Advantage Umbrella Liability Extension Endorsement WC 00 03 13 Waiver of 2ur Right to Recover From 2thers WC 99 06 4507 14 Notice of Cancellation or Nonrenewal Third Party IL 70 66 07 14 Notice of Cancellation, Nonrenewal or Material Change- Third Party 16.F.2.c Packet Pg. 1684 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) Yates Insurance Agency 2800 Century Parkway NE x Suite 300 x Atlanta, Georgia 30345 (404)633-4321 x Fax (404)633-1312 Yates &Woolfolk Insurance 6001 River Road x Suite 411 x Columbus, Georgia 31904 (706)571-0093 x Fax (706)571-2982 June 18, 2018 Collier County Board of Commissioners Naples, FL RE: Sports Fields, Inc. DBA FIELDS Collier County Solicitation 18-7404 To Whom It May Concern: We are pleased to confirm that The Yates Insurance Agency currently handles the contract bonding requirements of Sports Fields, Inc. DBA FIELDS through Berkshire Hathaway Specialty Insurance. Berkshire Hathaway Specialty Insurance carries an A. M. Best’s Rating of A++ XV and is listed on the U. S. Treasury Department Circular 570 as an approved surety on Federal projects. We are currently in a position to provide Bid, Performance, and Payment Bonds for Sports Fields, Inc. DBA FIELDS for single projects in the $30,000,000 range with an aggregate work program in the $60,000,000 range. Special acceptance for higher levels could be considered upon submission of job details. Any bonds issued would, of course, be subject to our normal underwriting review and approval of the contract documents, bond forms, terms of project financing and other underwriting factors at the time a bond is actually requested. We are also pleased to confirm that The Yates Insurance Agency currently handles the insurance programs of Sports Fields, Inc. DBA FIELDS (including all operating affiliates) through various insurance carriers. These programs include policies for construction activities and park operations. We have reviewed the insurance requirements for the above captioned solicitation and understand that Sports Fields, Inc. DBA FIELDS may be required to carry additional insurance if awarded the contract. Sports Fields, Inc. DBA FIELDS can meet the requirements. Any additional insurance issued would, of course, be subject to our normal underwriting review and approval at the time such insurance is actually requested. Experience Modification Ratings for Sports Fields, Inc. DBA FIELDS for the current and 6 prior periods are as follows: •2017-2018:.74 •2016-2017:.79 •2015-2016:.69 •2014-2015:.74 •2013-2014:.86 •2012-2013:.92 •2011-2012:.94 The Yates Insurance Agency has handled contractors bonding and insurance since 1949 and is proud to have provided both for Sport Fields, Inc. DBA FIELDS since 2007. Since that time we have been very impressed with Sports Fields, Inc. DBA FIELDS attention to detail, concern for employee and job site safety, concern for emergency and safety plans, and ultimately successful completion of high quality work insurance claim free. With several hundred bonded and insured contractors, it is our assessment that Sports Fields Inc., DBA FIELDS is well equipped and highly experienced. They have some of the best practices, procedures, and 16.F.2.c Packet Pg. 1685 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) quality control in the industry and we can provide our full recommendation to any prospective project owners. If we can be of any further assistance, please feel free to contact us at 404-633-4321. Regards, YATES INSURANCE AGENCY Michael Dawson 16.F.2.c Packet Pg. 1686 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) SECTION 6: LEGAL & CONTRACT CHALLENGES 16.F.2.c Packet Pg. 1687 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) LEGAL & CONTRACT CHALLENGES TERRITORY We believe that one of the most important thing for any responder to offer Collier County is a full commitment to making the proposed facilities successful. To do this, SFI believes that Collier County must demand their operating PARTNER, commit to the project and the territory while not operating similar facilities in regional communities that offer the same vacation experience that will ultimately compete against Collier County. A territory in Florida is extremely important as communities in the State of Florida face two stiff challenges in terms of running operationally profitable sports facilities. Challenge 1: The state of Florida is over saturated with sports facilities. Ranging from past and present Spring Training facilities to destination complexes and high quality park and recreation facilities; the sheer quantity of quality facilities makes breaking into the market extremely difficult. Challenge 2: The State of Florida geographic make up immediately eliminates a large portion of your drive time with water. Ultimately studies will show you proximity to airports, etc. as a bonus; but in all reality a vast majority of participants and families drive to events. Collier County, located in the souther portion of the state, will have to compete against communities that already have existing facilities that are a closer drive to a vast majority of the population of the southeastern United States. Answer: The proposed facilities in Collier County have to offer a different experience than what other facilities in the State offer. Just laying out 16 high quality soccer fields is not enough to differentiate what is already in the market. This is where the Sports Force Parks experience on site for players and families and our commitment to high end experiential operations makes a huge difference. One of the largest marketing assets for Collier County to families will be the white sand beach and Gulf of Mexico experience that they can get off the field. As part of our commitment to Collier County, we believe it is paramount that we do not operate a complex in the State of Florida offering the same marketing and sales pitch. As part of the negotiations, we are committed to working with Collier County to identify this restricted territory and do not currently have any projects that would conflict with the statements above. 16.F.2.c Packet Pg. 1688 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) LEGAL & CONTRACT CHALLENGES List by case name and case number all pending litigation in which your firm is involved as a party or offeror’s officers are involved as parties in their official capacity. Include cases pending in any Federal or State jurisdiction, court, commission, regulatory body or other authority having the power to determine the rights of parties appearing before it. Also list all arbitrations offeror is involved in as a party and include the name, location and name & address of the arbitrator(s) for each listing. Capital Equity Group, Inc. v. Ripken Sports, Inc., et al.; U.S. District Court for the Northern District of Ohio; Case No. 1:16-CV-10953 Brief Summary: Capital Equity Group, Inc. (“CEG”) filed a lawsuit against Ripken Sports, Inc., Sports Fields, Inc., Ripken Baseball, Inc., and Sports Force Parks Sandusky, LLC in 2016, alleging breach of contract and related claims. The district court dismissed the lawsuit in its entirety in September 2017, finding that there was no enforceable contract between the parties and that CEG was not entitled to any relief. CEG appealed to the U.S. Court of Appeals for the Sixth Circuit, and that appeal remains pending. Within last five (5) years, have any of your firm’s contracts been considered in default, suspended or terminated for cause? If so, please attach an explanation of the matter, including the name and location of the project, the name and address of the owner’s representative, and all pertinent details of the default, suspension or termination. No Within the last five (5) years, has a contract or any portion of the work connected to a contract, involving your firm, been completed by an Owner or a surety? If so, please attach an explanation providing the name and location of the project, the name and address of the owner’s representative, and all pertinent details of the matter. No Within the last five (5) years, has your firm been debarred or suspended, for any reason, by any federal, state or local government procurement agency? If so, please attach a full explanation. No Within the last five (5) years, has your firm been named in any action, administrative proceeding, or arbitration in which it was alleged that your firm failed to comply with prompt payment of subcontractors? If so, please attach a full explanation. No Within the last ten (10) years, has your firm or any predecessor or related entities, or any officers, shareholders, partners or key personnel of the submitter ever been convicted of or pleaded guilty to any crime (a) related to the bid process for contracts on public or private projects or (b) involving fraud or misrepresentation? If so, please attach a full explanation. No 16.F.2.c Packet Pg. 1689 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) SECTION 7: PRICE PROPOSAL 16.F.2.c Packet Pg. 1690 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) VALUE PROPOSAL 360 Degree Capabilities SFI is currently the only company in the country that has the capabilities to perform feasibility, master planning, design, construction, operations and maintenance of a youth sports complex all in-house. While we will not be providing all of these services for the Collier County project, our direct and full understanding of each of these areas offers invaluable experience through the consulting/development phases of the project. By having a full understanding of how each and every piece of the projects works, we are able to deliver a unique set of benefits to our partners and our projects. 1. Too many times we see projects designed far beyond the intended budget because designs and pretty master plans look great on website portfolio pages. Clients fall in love with beautiful pictures only to find out they far exceed their capital means. Using our experience at all levels of a project, we will be able to work closely with Collier County and the Development team to ensure that what is being designed is not only the right mix of facilities, but also fits in the County’s budget and provides an opportunity for sustainable/profitable operations. 2. In every project there will be hundreds if not thousands of decisions that need to be made; ranging from field dimensions to concrete curb widths. While the initial impacts in terms of project costs are easy to navigate; our team specializes in helping our partners understand the short-term implications on cost as well as the long-term effects of each decision in terms of maintenance, capital repairs, and most importantly the marketability, usability, and sustainability of the park. 3. We live, eat and breathe the operations of youth sports facilities every day. This experience allows us to bring our full team of experts to the table throughout the development process to make sure that the overall project team is adapting to the current market place and expectation of potential players, teams and families. 4. Every project phases challenges, unknowns and decisions that need to be made in real time. Because of out experience in the construction of facilities we can not only help come up with creative and cost saving solutions with the County, we can also ensure that the contractors on the job are being honest and forthright with any change orders, subtractions or additions to the project. 5. Management firms without hands on experience design and construction experience are ultimately guessing and making recommendations that best fit their profitability and may not be in the best interest of the park. Because our long term success is based on the operational profitability of the park, our goals are aligned with Collier County in regards to assisting in planning and decisions that ultimately lead to long term success at the project. Simply put, we help our clients make decisions with their money, the exact same we would with ours. 16.F.2.c Packet Pg. 1691 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) CONSULTING SERVICES & PRICE PROPOSAL Services SFI will prepare a full market analysis that will study area demographics and associated metrics in order to provide input to the proposed mix of facilities and type of events that can be supported at the complex. SFI will conduct a project feasibility study to determine all opportunities, challenges and threats to the proposed complex. SFI will work directly with the project team to assist in site selection and act as a design consultant in partnership with the County and the selected design team. We will bring our full design team to the table to assist the project in any all areas, including, but not limited to: • Site assessment and selection • Field and sports amenity mix and layout • Pedestrian and vehicular flow • Sports and spectator amenity identification • Entertainment features and options • Buildings and building floor plans • Maintenance layouts and flow • Hardscape and landscape • Additional features and design input as needed The studies and market analysis will be used in order to make recommendations to the project in terms of the mix of facilities, layout, etc. These recommendations will be made based off the information as well as the Sports Force Parks management model to give the complex the best possible opportunity to be operationally profitable. As part of our development services, SFI will create a full 1, 5, and 10 year business plan and operating proforma showing the path to profitability. This plan will be critical in assessing and backing up the recommendations made for the design and layout of the facility. SFI will work with Collier County throughout the process to update the business plan and proforma as necessary to help understand how changes to the design and construction of the complex during the process will effect the short and long term success of the operations. 16.F.2.c Packet Pg. 1692 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) CONSULTING SERVICES & PRICE PROPOSAL • Using the business plan and proforma generated during the development of the complex; SFI will work directly with the County to look for profit sharing opportunities. SFI’s first goal will be eliminating any management fees and subsidies at the complex; and then developing a sliding scale that will provide revenue opportunities for the County. • As part of the business plan, SFI will also develop a custom, event by event economic impact analysis of the park that will include a ten year break out of impact as it relates to job creation, new tax generation, direct and indirect spending. In order to ultimately be successful, we truly believe that a facility should be operationally self-sufficient while also putting more new taxes and spending into the community than the bond payments are taking out. In order to do this, proper planning is essential in order to create the proper program at the facility that can drive events and visitation while not incurring a massive bond payment that provides little chance of realizing a return on investment. • SFI will commit all project staff identified in this proposal as needed to assist the County Delivery Team throughout the design and construction of the complex. SFI offers more value in this department than any other management team in the industry. With landscape architects and designers on staff who are licensed in the state of Florida as well as our contracting company FIELDS that is licensed in the State of Florida; we can offer the County Delivery Team will real solutions and real insights to run parallel with our operational team. • SFI will provide construction observation services throughout the construction of the complex to ensure that the approved scope of work as well as the quality necessary and expected for the complex are adhered to. Fees shown for services are for proposal purposes only. SFI stands ready and willing to fully negotiate the scope of services as well as the associated fees during the negotiation period as the actual set of services and hours becomes more clear. Market Analysis & Feasibility Study $ 15,000 Design Consultation $ 150,000 - $250,000 Pro-forma & Business Plan Preparation $ 15,000 Economic Impact Analysis $ 15,000 Construction Observation $ 200,000 - $400,000 16.F.2.c Packet Pg. 1693 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) PROPOSED OPERATIONS STRUCTURE & FEE Public Partner Responsibilities: • Public partner is responsible for the capital construction of the sports complex. • Public partner is responsible for the capital repairs to the sports complex. SFI Responsibilities: • SFI is responsible for keeping the sports park in good order and condition (ordinary wear and tear excepted) and make all necessary or appropriate repairs, replacements and renewals as necessary. • SFI shall ensure that the operations of the sports park are conducted in accordance with laws, rules and regulations of City and County. SFI shall comply with all laws, Insurance policies and regulations relating to, and obtain and maintain any governmental licenses and permits required for, the use, maintenance, repair and operation of the sports park. • SFI will pay all costs, claims, damages, fees and charges arising out of its possession, use operation or maintenance of the sports park • The SFI will be responsible for all taxes with the exception of property tax (i.e. sales, admission, income, etc) • SFI will be responsible for all licenses and permit fees in coordination with the sports park and its operations • SFI shall be responsible for the recruitment, appointment, hiring, promoting, discharging and training of all staff and employees, whom the SFI considers necessary for the proper operation of the sports park. • SFI will direct and supervise the maintenance, repairs, and upkeep of the sports park, its fields, amenities and other facilities. SFI will be responsible for all costs associated with these efforts • SFI will manage all retail operations at sports park including self-operated and third party areas. SFI will be responsible for all staffing and COGS for self-operated retail sold on-site. • SFI will manage all amenities on-site. SFI will be responsible for all staffing, COGS and license permits required for all amenities on-site. 16.F.2.c Packet Pg. 1694 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) PROPOSED OPERATIONS STRUCTURE & FEE • SFI shall develop the sports parks safety and security measures to: (1) comply with all applicable laws, rules and regulations, and (2) shall implement safety measures which are commensurate with the safety measures consistent with industry best practices. • SFI shall be responsible for procurement of the necessary insurance to cover all kinds of responsibilities risks associates with the operation of the sports park with insurance companies and upon the terms and conditions that SFI may deem advisable. • SFI shall be solely responsible for and pay the costs of all utilities required to operate the sports park during the term of Agreement, including but not limited to all water, electricity and natural gas, and Owner shall not be responsible for any disruption in such services. SFI shall be solely responsible for all administrative services, which include, but are not limited to, telephone, computer, and Internet services. • SFI shall be responsible for all costs in regards to the sales and marketing of all programs at the facility. SFI will work with the public entities to ensure that all marketing and advertising messages about the sports park are consistent with the overall messaging in the region. • Per the structure of this agreement, there will be no maintenance or management subsidy provided to SFI for the outdoor project. SFI is responsible for all costs to operate and maintain the sports park. SFI agrees to take on all costs and risks associated with running the proposed sports park; including all operational start-up costs. In the event that the park has an operational loss, SFI is responsible for covering those losses. In the event that the park has an operational profit, SFI will be entitled to keep this profit. • Once the structure of the indoor facility is finalized, SFI will work with Collier County to develop a model that eliminates subsidies and management fees • After entry of this agreement, SFI will submit an economic impact performance review of the previous year and a marketing plan for the upcoming year. The first such plan will be due at the completion of the first year of operations. • SFI will provide an exclusive territory in which it will not operate or maintain a competing facility. 16.F.2.c Packet Pg. 1695 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) PROPOSED OPERATIONS STRUCTURE & FEE Start-Up Fees Under SFI’s design/build model, start up fees are waived as part of the construction agreement. As the ITN does not include the opportunity to build the facility, SFI kindly requests that the project include a Year 0 development fee. This fee is not a profit generator, but instead is used to cover the start up costs of the facility. These costs will be broken out and provided to the County for record keeping purposes. These costs may include, but are not limited to: • Logo & branding development • Facility marketing and marketing materials • Design and construction media/marketing services (i.e. drone footage) • Conference, shows and presentations • Travel • Tournament & event development and promotion • Year 0 staff salaries & corporate services • Recruiting, hiring and staffing • Ribbon cutting, grand opening and other events SFI will work with Collier County to negotiate start up fees once a final scope for the project is developed. Based on projects of similar size, it is assumed that these costs will be between $750,000 and $1,000,000. This is generally positioned into the overall capital expenses of projects. Outdoor Facility Based on a number of changes to the outdoor program, SFI believes that it can run turn the outdoor facility into an operationally profitable facility to include covering all costs of sales, marketing, operations and maintenance. Based on the overall project, this would mean that the outdoor facilities would need no management fees and could be run with no public assistance or subsidies. Based on the business plan created through the consulting phase, SFI will detail the profitability curve of the outdoor operations. If the model shows as profitable long term, SFI is willing to take on all outdoor operations and maintenance at risk and could potentially work with Collier County to create a profit share program that offsets some of the indoor facility losses. Indoor Facility We believe that the indoor facility can be a huge asset to the facility and the area in terms of visitation, economic impact and local usage. The ability for the indoor to be profitable will ultimately be a based on the focus of the facility; as impact generating facilities focused on events have a much harder time gaining profitability than do facilities focused on local use and membership models. Rather than putting in a fee structure for the indoor, we believe a larger conversation needs to be had between SFI and Collier County about the goals of the facility. It is our goal however to create an indoor model that can either gain sustainability or have subsidies offset by the outdoor operations. 16.F.2.c Packet Pg. 1696 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) PROPOSED OPERATIONS STRUCTURE & FEE Sliding Scale and Profit Share We fully realize that other firms may answer this ITN with a set management fee based on a program that is not finalized. With this ITN asking for the selected group to PARTNER with the County to develop the proper set of facilities as well as make best faith efforts to create profitable operations; giving a fee proposal without taking on the responsibilities outlined in the Phase 1 consulting services is a disservice to Collier County. This off the shelf management structure is what gets projects in trouble, as no project and no market is the same. We believe that the proposed complex in Collier County can be a transformational project for the community through its economic impact generation as well as its opportunities for local residents. We can point to our five projects highlighted in this response to show our proven track record of developing and operating facilities that have not cost our public partners any management fees or public subsidies while creating year round development and impact. If selected to negotiate, it is our promise to Collier County that we will make every effort to help the County develop a project that is responsible with the County’s funds, creates a national destination for youth sports, supports current development, sparks new growth, creates in market spending and provides opportunities throughout the year for local residents. We will work diligently with the County as partners to develop an operating model and business plan that gets to profitability as quickly as possible to alleviate any and all management fees and subsidies; while ultimately creating a partnership profit sharing plan. 16.F.2.c Packet Pg. 1697 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) SECTION 8: LOCAL VENDOR PREFERENCE 16.F.2.c Packet Pg. 1698 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) LOCAL EXPERIENCE & COMMITMENT While SFI is not a local business as defined by the ITN; we believe it is important to note that we have been, and currently are, committed to the local residents of Collier County through our partnership with the Cal Ripken, Sr. Foundation. Over the past few years we have been fortunate to work on two projects that have help transform sports opportunities for kids of all backgrounds and abilities in Collier County and are currently in the development stages of a third. As a company, we are committed to making sure that we deliver our sports, family and fun experience to everyone. Not only did we have the honor of designing and building the facilities listed below; we are also one of the Cal Ripken, Sr. Foundations’ largest donors; ensuring that their programming can continue to flourish at all of their Youth Development Parks around the country. If we are fortunate enough to have the opportunity to bring a Sports Force Parks location to Collier County, we look forward to expanding on the great work and community commitment that we have already been a part of through numerous projects and relationships. BAKER FIELD - COLLIER COUNTY BOYS & GIRLS CLUB Park Location: Naples, Florida Opening Date: 2012 Partner(s): Boys & Girls Clubs of Collier County Description: Youth Baseball Field. The design of the field brings in design elements from all teams in the AL East including Fenway Park’s power alleys as well as Camden Yards right field raised porch. The field provides a world-class surface and experience for all the kids who attend the Boys & Girls Clubs of Collier County. YMCA ADAPTIVE FIELD - COLLIER COUNTY YMCA Park Location: Naples, Florida Opening Date: 2016 Partner(s): YMCA Collier County Description: Adaptive Programming Field. Adaptive programming is a core mission of both the Cal Ripken, Sr. Foundation and SFI. SFI was fortunate to have the opportunity to design and build the YMCA adaptive field in Naples; which provides a professional caliber stadium for kids throughout the region to experience regardless of ability. UNDER DEVELOPMENT - IMMOKALEE YOUTH DEVELOPMENT PARK 16.F.2.c Packet Pg. 1699 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) REFERENCE LETTERS 16.F.2.c Packet Pg. 1700 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) www.eriecounty.oh.gov ERIE COUNTY COMMISSIONER PATRICK J. SHENIGO 2900 Columbus Avenue 419-627-7700 P.O. Box 1180 fax – 419-627-7692 Sandusky, Ohio 44871-1180 pshenigo@eriecounty.oh.gov February 23, 2018 To Whom it May Concern; For nearly six years, Erie County has been exploring the opportunity to bring a regional tournament sports complex to our market. Erie County, home of Cedar Point Amusement Park, and the Lake Erie Shores and Islands region as a whole, has long been a popular tourism destination throughout the Midwest. As strong as our market is in the spring, summer and fall (particularly June through August), we had been looking for a project that could supplement our high season while growing and extending our spring and fall seasons. During the process, Erie County and LESI (Lake Erie Shores and Islands) met with (it seemed like) just about every operator across the country and were left without a solution that fit our area. Many groups we talked to focused on sport-specific facilities and programming, had indoor-focused experience only, or offered management agreements that simply were not advantageous for the public. While we had a great desire for the project, we were not willing to bind ourselves with long-term losses that would keep us from other much-needed projects. I have personally known Jim and Brian for quite some time as they acted as a sounding board for us for nearly six years as we explored our options in Sandusky. In 2013, when we were approached by their new company, Sports Force Parks, we were confident that we had our answer. Sports Force Parks’ model not only provided the unique, year-round approach we were looking for, but they quickly integrated themselves into the community in order to immediately find ways to spread the impact of the facility throughout the region. Sports Force Parks has overseen all aspects of our project – Sports Force Parks at Cedar Point Sports Center – from feasibility, master planning and design through construction and ultimately operations and maintenance. I cannot begin to express how impressed we have been with the professionalism and performance of their team at every phase. 16.F.2.c Packet Pg. 1701 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) www.eriecounty.oh.gov The park has already extended our hotel season at the beginning and end of they year and we have nearly tripled our first year expectations in terms of total visitors and hotel rooms. Sports Force Parks has exemplified our vision of a multi-use complex with programming ranging from baseball, soccer and lacrosse to specialty events such as drone racing and Comic-con events. Their team is not only bringing in new visitors to Erie County, but they are also increasing the awareness and exposure of our existing attractions. While the focus of the park is on creating tourism in our region; Sports Force Parks has never lost sight of their commitment to Erie County. Sports Force Parks immediately found ways to integrate community usage such as local recreation leagues, high school practices and games, programming for children and adults with mental and physical disabilities, and community event days. As a public official who sat in your position only a few years ago; let me compliment you on your vision and the effort that I know you have put into your project. I cannot recommend the Sports Force Parks team enough. They have delivered on every expectation and every promise along the way and given us what we believe is the most innovative sports facility in the country. Sincerely, Patrick J. Shenigo Erie County Commissioner 16.F.2.c Packet Pg. 1702 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) 16.F.2.c Packet Pg. 1703 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) 16.F.2.c Packet Pg. 1704 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) To Whom It May Concern, I am writing this letter with much enthusiasm to describe the partnership arrangement we enjoy with Sports Force Parks at Cedar Point Sports Center in Sandusky, Ohio. We just completed the first year of our relationship, and all went extraordinarily well. We were able to generate a lot of interest in the youth baseball community from elite baseball travel programs to grassroots All-Star and recreational level teams. Regardless of talent, all that played at the Park had an awesome experience, with memories to last a lifetime. The Park is unbelievable and each and every one of our teams love playing there. Sports Force Parks takes the tournament experience to the next level by creating vacation experiences for players and their families. We have teams who call us back immediately after the tournament asking to sign up for next years event. We at Nations Baseball were so impressed with the entire operation, we just moved 2 of our signature events to the Park in 2018 – the 10 and under Nations Baseball Ohio State Championships and the 16U Midwest Regional Nations Baseball Championships. It appears both events will sell out. We highly recommend the entire staff involved with the project, including Brian Storm and his staff with Fields, Inc., Jim Arnold and his staff at Sports Force Parks, and Will Spence and his staff on the ground in Sandusky, OH We feel very fortunate to have a premier facility in our backyard as well as an amazing partner in Sports Force Parks. Any community would welcome such a world class facility in their area and would be lucky to work with such a talented group of professionals. We can address the Baseball component first hand, and as a Tournament Directors, we cannot be more pleased and impressed The inaugural year, 2017, was fantastic and 2018 appears to be a break-out banner year. If anyone would like further information regarding the merits of our relationship and partnership arrangement with Sport Force Parks, please do not hesitate to contact me. I would gladly share our story ... regarding Sports, Family and Fun. Yours in Baseball, Harry Harry Oschip Nations Baseball 7575 Tyler Blvd Suite C-18 Mentor, OH 44060 440-954-9400 off 440-954-9401 fax 440-796-1515 cell harry.oschip@nations-baseball.com Nations Baseball Area Director NE OH, W PA, W NY www.nations-baseball.com http://ohio.nations-baseball.com 16.F.2.c Packet Pg. 1705 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) 3760 Sixes Road Suite 126-331 Canton, GA 30114 www.sﬁcompanies.com 410-207-5279 16.F.2.c Packet Pg. 1706 Attachment: Sports_Fields_Inc._Bid_18-7404_ITN_Response (7021 : ITN 18-7404) Selection Committee Final Ranking Sheet RPS #: 18-7404 Title: Collier County Sports Complex Marketing and Support Name of Firm Ed Caum Jack Wert Barry Williams Allison Kearns James Williams Jason Rummer Total Selection Committee Final Rank Sports Fields, Inc. 2 1 1 1 1 2 8 1.0000 The Sports Facilities Management, LLC 1 2 2 2 2 1 10 2.0000 Klass-Ex LLC 3 3 3 3 3 3 18 3.0000 Procurement Professional Evelyn Colon, Procurement Strategist Step 1: Upon direction by the Procurement professional, the individual selection committee member should provide their ranking of the proposals (from highest being number one (1) to lowest. Step 2: The procurement professional will review the mathematically calculated final rank and discuss the rank order and determine if consensus is reached. Page 1 of 1 16.F.2.d Packet Pg. 1707 Attachment: 18-7404 Final Ranking (7021 : ITN 18-7404) 16.F.2.e Packet Pg. 1708 Attachment: 18-7404 NORA (7021 : ITN 18-7404) 16.F.2.f Packet Pg. 1709 Attachment: 18-7404 Sports Fields Signed by Vendor (7021 : ITN 18-7404) 16.F.2.f Packet Pg. 1710 Attachment: 18-7404 Sports Fields Signed by Vendor (7021 : ITN 18-7404) 16.F.2.f Packet Pg. 1711 Attachment: 18-7404 Sports Fields Signed by Vendor (7021 : ITN 18-7404) 16.F.2.f Packet Pg. 1712 Attachment: 18-7404 Sports Fields Signed by Vendor (7021 : ITN 18-7404) 16.F.2.f Packet Pg. 1713 Attachment: 18-7404 Sports Fields Signed by Vendor (7021 : ITN 18-7404) 16.F.2.f Packet Pg. 1714 Attachment: 18-7404 Sports Fields Signed by Vendor (7021 : ITN 18-7404) 16.F.2.f Packet Pg. 1715 Attachment: 18-7404 Sports Fields Signed by Vendor (7021 : ITN 18-7404) 16.F.2.f Packet Pg. 1716 Attachment: 18-7404 Sports Fields Signed by Vendor (7021 : ITN 18-7404) 16.F.2.f Packet Pg. 1717 Attachment: 18-7404 Sports Fields Signed by Vendor (7021 : ITN 18-7404) 16.F.2.f Packet Pg. 1718 Attachment: 18-7404 Sports Fields Signed by Vendor (7021 : ITN 18-7404) 16.F.2.f Packet Pg. 1719 Attachment: 18-7404 Sports Fields Signed by Vendor (7021 : ITN 18-7404) Jim Arnold Will Spence Brian Storm - President 16.F.2.f Packet Pg. 1720 Attachment: 18-7404 Sports Fields Signed by Vendor (7021 : ITN 18-7404) 16.F.2.f Packet Pg. 1721 Attachment: 18-7404 Sports Fields Signed by Vendor (7021 : ITN 18-7404) 16.F.2.f Packet Pg. 1722 Attachment: 18-7404 Sports Fields Signed by Vendor (7021 : ITN 18-7404) 16.F.2.f Packet Pg. 1723 Attachment: 18-7404 Sports Fields Signed by Vendor (7021 : ITN 18-7404) 16.F.2.f Packet Pg. 1724 Attachment: 18-7404 Sports Fields Signed by Vendor (7021 : ITN 18-7404)