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TDC Minutes 09/24/2018 September 24 2018 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, September 24, 2018 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building “F” of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Donna Fiala Vice Chairman: Susan Becker Victor Rios Clark Hill Robert Miller (Excused) Ed (Ski) Olesky Dan Sullivan Michelle McLeod Nancy Kerns ALSO PRESENT: Jack Wert, Tourism Director Ed Caum, Deputy Director, Sports Tourism/Marketing Gary McAlpin, Manager, Coastal Zone Management Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator Jeffrey John, Sports Development Manager COLLIER COUNTY Tourist Development Council AGENDA September 24, 2018 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Donna Fiala, Chair Susan Becker, Vice-Chair Dan Sullivan Nancy Kerns Clark Hill Robert Miller Edward (Ski) Olesky Councilor Victor Rios Councilwoman Michelle McLeod All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. September 2018 Collier County Tourist Development Council Page 2 Printed 9/20/2018 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. July 23, 2018 TDC Meeting Minutes 5. Presentations A. FBU Presentation 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management B. Beach Park Facilities C. Tourism Division 7. New Business A. Recommendation to authorize the Chairman to execute Change Order No. 2 to Contract No. 17-7128 with APTIM Environmental & Infrastructure, Inc., for additional professional engineering services as required for the “Wiggins Pass Channel and Doctors Pass Channel Dredging Project” and make a finding that this item promotes Tourism, B. Recommendation to authorize the Chairman to execute Change Order No. 3 to Contract No. 18-7239 with Ferreira Construction Co., Inc in the amount of $160,243 as required for the “Wiggins & Doctors Dredging Project” and make a finding that this item promotes tourism. C. Recommendation to approve an expenditure of Tourist Development Tax for Beach Park Facilities to Q. Grady Minor & Associates, P.A. under Contract Number 13-6164, “Professional Services for Engineers and Architects”, for design services for the Clam Pass Beach Park restroom expansion for $68,814 and make a finding that this expenditure promotes tourism. September 2018 Collier County Tourist Development Council Page 3 Printed 9/20/2018 D. Recommendation to approve an out of cycle Collier County Tourist Development Council Grant Application for Beach Park Facilities in the amount of $200,000 for restroom improvements and a feasibility study for the construction of a Park Ranger Station at Barefoot Beach Preserve Park and make a finding that the expenditure promotes tourism. E. Recommendation to award RFP #18-7281R Tourism Fulfillment and Call Center Services to Faneuil, Inc., for $21,772.97, and authorize the Chairman to execute the associated agreement and make a finding that this action promotes tourism. F. Recommendation to approve the submittal of a grant application to Florida Sports Foundation in the amount of $25,000 to offset a portion of the operating expenses to host the 2018 Football University (FBU) National Championships in Collier County and make a finding that this action promotes tourism. G. Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming November 2018 Sports Tourism Events up to $17,800 and make a finding that these expenditures promote tourism. H. Recommendation to use Tourist Tax Promotion Funds to sponsor the 2018 Powerboat Nationals Formula 4 Global Championship Event October 27-28, 2018, approve reimbursement of operating expenses for this purpose and make a finding that these event expenditures promote tourism. I. Recommend approval of Tourist Development Tax Promotion and Marketing funding to support the upcoming Winter Nationals Senior Softball Tournament on November 6-11, 2018 up to $6,105 and make a finding that these expenditures promote tourism. J. Recommendation to approve First Amendment to Contract #17-7229-WV “Sports Facilities Assessment” with Hunden Strategic Partners, Inc. and make a finding that these expenditures promote tourism. K. Recommendation to approve the submittal of a grant application to Visit Florida in the amount of $70,000 to for the Tourism Recovery Grant Program for Red Tide in Collier County and make a finding that this action promotes tourism. L. Recommendation to approve the Fiscal Year 2018-19 Strategic Marketing Plan for the Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) and make a finding that this plan promotes tourism. 8. Old Business 9. Council Member Discussion 10. Marketing Partner Reports A. Marketing Partner Reports 11. Tourism Staff Reports A. Tourism Staff Reports 12. Detailed Staff Reports September 2018 Collier County Tourist Development Council Page 4 Printed 9/20/2018 13. Next Scheduled Meeting 14. Adjournment September 24 2018 2 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order – Commissioner Fiala Commissioner Fiala called the meeting to order at 9:00 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Agenda and Minutes A. Changes and Approval of Today’s Agenda Mr. Rios moved to approve the Agenda subject to hearing Items 7.C and 7.D under Item 6 - Consent Agenda. Second by Ms. Kerns. Carried unanimously 8 – 0. Mr. Wert reported the Executive Summary Fiscal Impact Section for Item 7.K will be amended to read “No fiscal impact will apply if awarded. The County will receive additional State funding in the amount of $70,000 for the purposes of inviting visitors back to Florida.” B. Approval of prior TDC Meeting Minutes 1. Regular Meeting July 23, 2018 Ms. Becker moved to approve the minutes of the July 23, 2018 Meeting as presented. Second by Mr. Hill. Carried unanimously 8 – 0. 5. Presentations/Public Comment - (3 minutes each) A. FBU Presentation Doug Burnham provided an update on the measures taken to address TDC concerns raised regarding the event at previous meetings. He noted:  The event was initiated 5 years ago with the goal of developing a nationally recognized tournament similar to the Little League World Series.  The event has expanded every year with 4 hotels originally participating, and has evolved to 14 now participating.  In order to address issues that occurred last year regarding participant conduct at hotels, the organization met with representatives of the industry to address the concerns and initiated code of conduct policy for the participants.  The County does participate in sponsoring the event and received publicity in the form of logos clearly visible on the front of all shirts of players from the qualification rounds through the final event.  The County also receives publicity in the form of television commercials during other events sponsored by the organization, TV coverage of the event (he provided a handout of statistics regarding audience viewing for the events where commercials are shown).  The County and residents also benefit from payments for field rentals, money spent in the area by participants/spectators, etc., employment of game officials, concession revenue for area booster clubs, etc. Convention and Visitor Bureau Awards Mr. Wert reported the County received the following awards: September 24 2018 3  Florida Outdoor Writers Association for self-promotion videos - “Glide Through the Everglades on a Pole Boat” - 2nd place and “The Paradise Coast is Clear” - 3rd place.  Henry Award from Visit Florida for the Advocacy Campaign in 2017. 6. Consent Agenda All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s) will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management None B. Beach Park Facilities 1. Executive Summary “Recommendation to approve an expenditure of Tourist Development Tax for Beach Park Facilities to Q. Grady Minor & Associates, P.A. under Contract Number 13-6164, “Professional Services for Engineers and Architects”, for design services for the Clam Pass Beach Park restroom expansion for $68,814 and make a finding that this expenditure promotes tourism” dated September 24, 2018. 2. Executive Summary “Recommendation to approve an out of cycle Collier County Tourist Development Council Grant Application for Beach Park Facilities in the amount of $200,000, for restroom improvements and a feasibility study for the construction of a Park Ranger Station at Barefoot Beach Preserve Park and make a finding that the expenditure promotes tourism” dated September 29, 2018. C. Tourism Division None Mr. Sullivan moved to approve the items listed on the Consent Agenda finding the expenditures promote tourism. Second by Ms. Kerns. Carried unanimously 8 – 0. 7. New Business A. Recommendation to authorize the Chairman to execute Change Order No. 2 to Contract No. 17-7128 with APTIM Environmental & Infrastructure, Inc., for additional professional engineering services as required for the “Wiggins Pass Channel and Doctors Pass Channel Dredging Project” and make a finding that this item promotes Tourism. Mr. McAlpin presented the above referenced Executive Summary dated September 24, 2018. He noted:  The extra engineering costs ($29,028.35) were due to additional work required for the dredging of Doctors and Wiggins Pass.  Poor weather early in the project caused delays of the work into turtle nesting season for the Doctors Pass portion.  The sand excavated from the Pass was required to be placed in the inter-tidal zone instead of the beach, as well as further down the coast to Lowdermilk Park.  Additional monitoring of the sea turtles and the 11,000 cy of extra sand removed from Doctors Pass as a result of Hurricane Irma has also contributed to the increased costs. September 24 2018 4 Mr. Rios moved to recommend the Board of County Commissioners authorize the Chairman to execute Change Order No. 2 to Contract No. 17-7128 with APTIM Environmental & Infrastructure, Inc., for additional professional engineering services as required for the “Wiggins Pass Channel and Doctors Pass Channel Dredging Project” and finds the item promotes tourism. Second by Ms. McLeod. Carried unanimously 8 – 0. B. Recommendation to authorize the Chairman to execute Change Order No. 3 to Contract No. 18-7239 with Ferreira Construction Co., Inc in the amount of $160,243 as required for the “Wiggins & Doctors Dredging Project” and make a finding that this item promotes tourism. Mr. McAlpin presented the above referenced Executive Summary dated September 24, 2018. He noted the request for additional funding is a companion to item 7.B, where delays and extra work were encountered during the project. The firm was the lowest bidder for the project, ($1,000,000 less expensive than the next highest bid) which did result in substantial overall savings to the County. Mr. Rios moved to recommend the Board of County Commissioners authorize the Chairman to execute Change Order No. 3 to Contract No. 18-7239 with Ferreira Construction Co., Inc in the amount of $160,243 as required for the “Wiggins & Doctors Dredging Project” and finds the item promotes tourism. Second by Ms. Kerns. Carried unanimously 8 – 0. E. Recommendation to award RFP #18-7281R Tourism Fulfillment and Call Center Services to Faneuil, Inc., for $21,772.97, and authorize the Chairman to execute the associated agreement and make a finding that this action promotes tourism. Mr. Wert presented the above referenced Executive Summary dated September 24, 2018. He noted only one firm bid the work and the previous vendor who had supplied the service for a number of years did not respond to the RFP. The activity involves call center assistance answering questions and mailing out of visitor guides, etc. Mr. Rios moved to recommend the Board of County Commissioners award RFP #18-7281R Tourism Fulfillment and Call Center Services to Faneuil, Inc., for $21,772.97, and authorize the Chairman to execute the associated agreement and finds the item promotes tourism. Second by Ms. Becker. Carried unanimously 8 – 0. F. Recommendation to approve the submittal of a grant application to Florida Sports Foundation in the amount of $25,000 to offset a portion of the operating expenses to host the 2018 Football University (FBU) National Championships in Collier County and make a finding that this action promotes tourism. Mr. Caum presented the above referenced Executive Summary dated September 24, 2018. He introduced Jeffrey John as the new Sports Development Manager for the Convention and Visitors Bureau. He noted the request is for permission to apply for a grant for the event through the Florida Sports Foundation. The grant funds would be in the form of a reimbursement following expenditures by the County. Mr. Olesky moved to recommend the Board of County Commissioners approve the submittal of a grant application to Florida Sports Foundation in the amount of $25,000 to offset a portion of the operating expenses to host the 2018 Football University (FBU) National Championships in September 24 2018 5 Collier County and finds the item promotes tourism. Second by Ms. Kerns. Carried unanimously 8 – 0. G. Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming November 2018 Sports Tourism Events up to $17,800 and make a finding that these expenditures promote tourism. Mr. Caum presented the above referenced Executive Summary dated September 24, 2018. He noted the request is for the Suncoast Soccer Invitational from September 3 – 4, 2018 ($5,250.00); the Paradise Coast Softball Invitational from November 16 - 18, 2018 ($7,050.00) and the Trophy Fish Bowl Lacrosse tournament November 17 – 18, 2018 ($5,500.00). The grants are up to a specified amount and the promoter only receives funds after booking a prescribed number of rooms at Collier County hotels. The Council requested Staff review the logo presence on the Suncoast Soccer Invitational website and request any alterations as necessary. Mr. Rios moved to recommend the Board of County Commissioners approve the use of Tourist Development Tax Promotion Funds to support the upcoming November 2018 Sports Tourism Events up to $17,800 and finds the item promotes tourism. Second by Ms. Becker. Carried unanimously 8 – 0. H. Recommendation to use Tourist Tax Promotion Funds to sponsor the 2018 Powerboat Nationals Formula 4 Global Championship Event October 27-28, 2018, approve reimbursement of operating expenses for this purpose and make a finding that these event expenditures promote tourism. Mr. Caum presented the above referenced Executive Summary dated September 24, 2018. He noted:  The event will be held in conjunction with the Watercross Pro World Championships at Sugden Park October 27 – 28, 2018.  The request if for funds totaling $7,000 from the County with media partners furnishing $35,000 of additional funds.  The partnership includes promotional wrapping of a boat with Paradise Coast advertising, which will be displayed at three events and on television preceding the Naples championship. Mr. Olesky moved to recommend the Board of County Commissioners approve the use of Tourist Tax Promotion Funds to sponsor the 2018 Powerboat Nationals Formula 4 Global Championship Event October 27-28, 2018, approve reimbursement of operating expenses for this purpose and finds the item promotes tourism. Second by Mr. Rios. Carried unanimously 8 – 0. I. Recommend approval of Tourist Development Tax Promotion and Marketing funding to support the upcoming Winter Nationals Senior Softball Tournament on November 6-11, 2018 up to $6,105 and make a finding that these expenditures promote tourism. Mr. Caum presented the above referenced Executive Summary dated September 24, 2018. He noted the event is a partnership with Lee County where 30 teams will be utilizing North Collier Regional Park for the event. September 24 2018 6 Mr. Sullivan moved to recommend the Board of County Commissioners approve the use of Tourist Development Tax Promotion and Marketing funding to support the upcoming Winter Nationals Senior Softball Tournament on November 6-11, 2018 up to $6,105 and finds the item promotes tourism. Second by Ms. Kerns. Carried unanimously 8 – 0. J. Recommendation to approve First Amendment to Contract #17-7229-WV “Sports Facilities Assessment” with Hunden Strategic Partners, Inc. and make a finding that these expenditures promote tourism. Mr. Wert presented the above referenced Executive Summary dated September 24, 2018. He noted the request is a $1,000 annual increase in the contract to $34,500 that provides for consultants participation in the design, build and operation of the new sports complex. The Council requested Staff to begin providing quarterly updates on the progress of the com plex. Mr. Sullivan moved to recommend the Board of County Commissioners approve First Amendment to Contract #17-7229-WV “Sports Facilities Assessment” with Hunden Strategic Partners, Inc. and finds the item promotes tourism. Second by Mr. Olesky. Carried unanimously 8 – 0. K. Recommendation to approve the submittal of a grant application to Visit Florida in the amount of $70,000 for the Tourism Recovery Grant Program for Red Tide in Collier County and make a finding that this action promotes tourism. Mr. Wert presented the above referenced Executive Summary dated September 24, 2018. He noted:  The request is for application of grant funds to assist in promotions related to red tide education.  The County is also participating in a regional grant with area counties awarded in the amount of $500,000.  The message will be “The Beaches are Open” and “Return to Paradise”  The funds are not intended to be utilized to identify solutions to the outbreaks. The industry is aware of the impacts on tourism and is monitoring the studies, including those being conducted by Mote Marine.  The County does utilize real time social media to provide updates on the conditions of the beaches to alleviate concerns of tourists.  The area hotels have not been negatively impacted on the event, however certain businesses related to sight-seeing tours, fishing charters, boat rentals, etc. have experienced a decrease in business.  There is a need to address inland issues and the public should be educated on the difference between the red tide outbreaks and the blue green algae conditions in the area.  The County is proactive in daily cleaning to mitigate negative appearances on the beach. The Council requested Staff to survey area hotels to determine any economic impacts due to the outbreaks. Mr. Rios moved to recommend the Board of County Commissioners the submittal of a grant application to Visit Florida in the amount of $70,000 to for the Tourism Recovery Grant Program September 24 2018 7 for Red Tide in Collier County and finds the item promotes tourism. Second by Mr. Oleksy. Carried unanimously 8 – 0. Break: 10:25 a.m. Reconvened: 10:33 a.m. L. Recommendation to approve the Fiscal Year 2018-19 Strategic Marketing Plan for the Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) and make a finding that this plan promotes tourism. Before presenting the Strategic Marketing Plan he reported Staff requests the use of up to $250,000 of emergency advertising funds for use to address the red tide outbreaks and its impacts on tourism in the area. The proposed campaign is part of the 2019 marketing plan. Use of Emergency Funds Mr. Olesky moved to recommend the Board of County Commissioners approve the use of up to $250,000 of the funds available in the Emergency Advertising Account. Second by Ms. Kerns. Carried unanimously 8 – 0. Mr. Wert presented the above referenced Executive Summary dated September 24, 2018 for consideration and PowerPoint “Destination Marketing Plan 2018 – 19.” He noted:  The plan was developed by Staff through reviews of monthly reports, conducting meetings with hotel’s sales teams, attending the quarterly tourism roundtable workshops, input from the June 2018 annual marketing summit, etc.  The plan initiates in October 2018 and includes a Red Tide Recovery Plan, Destination Marketing Messages, Strategic Priorities, Marketing Goals and Tactics.  The Plan identifies SWOT’s (Strengths. Weaknesses, Opportunities and Threats) with the goal of exploiting the strengths, minimizing weaknesses, implementing opportunities and mitigating threats.  Goals include increasing overall visitation from growth markets, prolonging the length of stay for established market customers, growing visitation during the summer months, testing new emerging markets, improving the database of customers and sales pipelines, educating new customers, etc.  It includes a Two-Year Strategic Plan with longer-term goals, objectives and strategies and a One-Year Integrated Marketing Plan with short-term initiatives. Under Council discussion the following was noted:  Strengths - consider adding statements identifying the area as a safe, clean environment and the presence of a well-mannered police force.  Threats – strengthen the language to address the continued perception the area is viewed as catering to the “rich” and primarily a retirement community with limited family activities.  Strengths - Concern on expending funds and efforts as promoting the area as the “# 1 Happiest and Healthiest Community in the U.S.” and a “Blue Zone Community” as many travelers make their planning decision based on the weather and availability of beaches in the area – Staff noted the language should remain in the Section.  Ensure there is a targeted effort to maintain and upgrade area amenities to ensure competitive standing with other similar markets (i.e. constructing charging stations, maintaining and developing walkways, parks, etc.). September 24 2018 8  Threats - Concern the statement “Homeland Security mandates continue to discourage International visitation and show US as unwelcoming” may be a misperception and should be removed from the Section – Staff noted the language should remain in the Section.  Consideration should be given to updating the Convention and Visitors Bureau Mission Statement. CVB Staff provided an overview of the plans pertaining to their disciplines (PR and Communications, Digital and Social Media, Group Meeting Sales, Sports Marketing, etc.). Ms. McLeod left the meeting at 11:44 a.m. Mr. Hill moved to recommend the Board of County Commissioners approve the Fiscal Year 2018- 19 Strategic Marketing Plan for the Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) and finds the item promotes tourism. Second by Ms. Becker. Motion carried 6 “yes” – 1 “no.” Mr. Rios voted ‘no.” 8. Old Business None 9. Council Member Discussion None Mr. Rios left the meeting at 11:59 a.m. 10. Marketing Partner Reports These reports (Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing, Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website Activity, Digital & Social Media- Paradise Advertising, Book Direct, County Museums County Museums) are provided to TDC members on the digital link above to the County website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. A. Research Data Services – Dr. Walter Klages Klages Research & Research Data Services, Inc. - Research Report B. Paradise Advertising Paradise Advertising and Marketing, Inc – Marketing Report C. Lou Hammond Group “Lou Hammond Group and CVB PR Team Public Relations Report” D. Collier County Tourist Tax Collections “Collier County Tax Collector Tourist Tax Collections” E. Miles Partners – Website Activity “Web Site Analytics” F. Digital & Social Media- Paradise Advertising and Zebra Brazil “Brazil Social Media Marketing” September 24 2018 9 G. Atilus – Search Engine Optimization “Digital/Social Media Marketing” 11.Tourism Staff Reports These activity reports (Tourism Staff Reports - Director, Group Sales, Leisure & Travel Trade Sales, Special Markets, Sports Marketing, Public Relations & Communications, Film Office, International Representatives, Visitor Centers) are provided to TDC members on a digital link to the County website and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. A. Director B. Group Sales C. Leisure and Travel Trade Sales D. Sports Marketing E. Public Relations & Communications F. Film Office G. International Representatives H. Visitor Centers I. County Museums – Amanda Townsend 12. Detailed Staff Reports A. Detailed Staff Reports Submitted 13. Next Scheduled Meeting Date/Location – October 22, 2018– 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 September 24 2018 10 There being no further business for the good of the County, the meeting was adjourned by order of the chair at 12:09 P.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL ______________________________________________________ Chairman, Commissioner Donna Fiala These minutes approved by the Board/Committee on _________________ as presented________ or as amended ___________.