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Agenda 10/09/2018 Item #16F 610/09/2018 EXECUTIVE SUMMARY Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming November 2018 Sports Tourism Events up to $17,800 and make a finding that these expenditures promote tourism. _____________________________________________________________________________________ OBJECTIVE: To attract visitors to Collier County through Sports Tourism. CONSIDERATIONS: Collier County is scheduled to host the following Sports Tourism Events in November 2018. The Tourism Division Sports Marketing Team has attracted this event to our community. The projected hosting costs are based on past experience with similar events, the event funding application request, and the projected room nights from the event organizer. Event expenditures are the responsibility of the event organizer to pay. The Tourism Division proposes to reimburse the event organizer for field rental costs, and operation support expenses based on room night visitation delivered to Collier County from the event participants and fans. These expenditures are authorized to be reimbursed through the BCC approved Sports Assistance Program. Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount of recommended funding based on an acquisition cost of fifteen dollars per room night, which is a sports tourism industry standard. Funding for these sports tourism events are subject to TDC recommendation and Board approval. Suncoast Soccer Invitational will take place November 3-4, 2018. This soccer event is taking place for the first time at North Collier Regional Park. The event is projected to attract 900 athletes and to generate 250 room nights in the County, direct spending of $183,248 and TDT revenue of $1,894. The expenses to be paid for the 2018 event will be assistance with facility rental, and operating expenses up to $3,750 and parks staff overtime up to $1,500 for a total of $5,250. Year Projected 2018 2017 Direct Spending $183,248 Cancelled due to Irma TDT Revenue $1,894 Room Nights 250 Acquisition Cost $15 (for $3,750) N/A Paradise Coast Softball Invitational will take place November 16-18, 2018. This Softball event is taking place for the third time at North Collier Regional Park. The event is projected to attract 300 athletes and to generate 350 room nights in the County, direct spending of $208,665 and TDT revenue of $2,429. The expenses to be paid for the 2018 event will be assistance with facility rental, and operating expenses up to $5,250 and parks staff overtime up to $1,800 for a total of $7,050. Year Projected 2018 2017 Direct Spending $208,665 $154,669 TDT Revenue $2,429 $1,732 Room Nights 350 231 Acquisition Cost $15 (for $5,250) $11 (for $2,500) 16.F.6 Packet Pg. 1202 10/09/2018 Trophy Fish Bowl Lacrosse will take place November 17-18, 2018. This Lacrosse event is taking place for the first time at North Collier Regional Park. The event is projected to attract 1100 athletes and to generate 260 room nights in the County, direct spending of $187,391 and TDT revenue of $1,785. The expenses to be paid for the 2018 event will be assistance with facility rental, and operating expenses up to $3,900 and parks staff overtime up to $1,600 for a total of $5,500. Year Projected 2018 2017 Direct Spending $187,391 New Event TDT Revenue $1,785 Room Nights 260 Acquisition Cost $15 (for $3,900) FISCAL IMPACT: Funding of up to $12,900 for field fees and operating expenses plus $4,900 for staff overtime for a total of $17,800 for this sports tourism event is included in the FY 19 Tourism Division budget in Tourism Promotion Fund (184) for Sports Marketing Event support. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended approval of this item 8-0 at the September 24, 2018 meeting. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve Tourism Development Tax Promotion Funds to support the upcoming November 2018 Sports Tourism Events up to a total of $17,800 and make a finding that these expenditures promote tourism. Prepared by: Jeffrey John, Sports Development Manager ATTACHMENT(S) 1. Sports Applications November 2018 (PDF) 16.F.6 Packet Pg. 1203 10/09/2018 COLLIER COUNTY Board of County Commissioners Item Number: 16.F.6 Doc ID: 6830 Item Summary: Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming November 2018 Sports Tourism Events up to $17,800 and make a finding that these expenditures promote tourism. Meeting Date: 10/09/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 09/25/2018 1:23 PM Submitted by: Title: Division Director – Tourism Name: Jack Wert 09/25/2018 1:23 PM Approved By: Review: Tourism Ed Caum Deputy Director Review Completed 09/25/2018 1:42 PM Tourism Jack Wert Director Review Completed 09/25/2018 4:11 PM County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 09/27/2018 4:26 PM County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 09/28/2018 9:36 AM County Attorney's Office Debbie Allen CAO Preview Skipped 09/27/2018 12:00 PM Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 09/28/2018 10:30 AM County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 09/28/2018 11:15 AM Budget and Management Office Ed Finn Additional Reviewer Completed 10/01/2018 10:32 AM County Manager's Office Nick Casalanguida Level 4 County Manager Review Completed 10/02/2018 1:55 PM Board of County Commissioners MaryJo Brock Meeting Pending 10/09/2018 9:00 AM 16.F.6 Packet Pg. 1204 16.F.6.a Packet Pg. 1205 Attachment: Sports Applications November 2018 (6830 : November Sports Event Funding Requests) 16.F.6.a Packet Pg. 1206 Attachment: Sports Applications November 2018 (6830 : November Sports Event Funding Requests) 16.F.6.a Packet Pg. 1207 Attachment: Sports Applications November 2018 (6830 : November Sports Event Funding Requests) 16.F.6.a Packet Pg. 1208 Attachment: Sports Applications November 2018 (6830 : November Sports Event Funding Requests) 16.F.6.a Packet Pg. 1209 Attachment: Sports Applications November 2018 (6830 : November Sports Event Funding Requests) 16.F.6.a Packet Pg. 1210 Attachment: 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