Backup Documents 03/22/2011 Item #10B108 :
MEMORANDUM
Date: April 8, 2011
To: Lyn Wood, Contract Specialist
Purchasing Department
From: Teresa Polaski, Deputy Clerk
Minutes and Records Department
Re: Contract #10 -5541 "Tourism Marketing Services"
Contractor: Paradise Advertising and Marketing, Inc.
Attached are two Originals of the Contract, referenced above (Item #1 OB)
approved by the Board of County Commissioners on March 22, 2011.
One original has been kept by the Minutes and Records Department to
be kept as part of the Boards Official Records.
If you should have any questions please contact me at 252-8411.
Thank you.
Coder Cvl'tnty
Adrrinstratvre Services lDiMsicn
Purchasing
ITEM NO.: `1 �?qC , of &09
FILE NO.:
10 B :1
www.collier ov.neU m urchas ��
Purchasing Department
3327 Tamiami Trail East
Naples, Florida 34112
Telephone: (239) 252-2667
FAX: (239) 252-6593
Email: Lyn Woodtacolliergov.net
DATE RECEIVED:
ROUTED TO:
DO NOT WRITE ABOVE THIS LINE
yvlc-s-t� a`{
Date: January -26, 2011
Request for Legal Services
� :5 1229
To: Jeff Klatzkow
County Attorney's Office
From: Lyn M. Wood, C.P M, Contract Specialist i
Re: Solicitation # 10 -5541 "Tourism Marketing Services"
Paradise Advertising and Marketing, Inc.
BACKGROUND OF REQUEST:
This contract was approved by the BC ron January 25, 2011, nda item 10.1
This item has not been previously submitte . 1 O
ACTION REQUESTED:
Contract review and approval.
OTHER COMMENTS:
Please forward to BCC for signature after approval. If there are any questions concerning the document,
please contact me at the telephone number or email address above. Purchasing would appreciate
notification when the documents exit your office.
C: Jack Wert, Tourism
G/ Acquisitions/ AgentFormsandLetters /RiskMgmtReviewofl nsu rance4/15/2010/16/09
colter cry
Administrative Services DMsion
Purchasing
Memorandum
Subject: Solicitation # 10 -5541 "Tourism Marketing Services'
ra h 24
Date: danbiaFy 26, 2011
From: Lyn M. Wood, C. P. M, Contract Specialist
i
To: Ray Carter, Risk Manager
Purchasing Department
3327 Tamiami Trail East
Naples, Florida 34112
Telephone: (239) 252 -2667
FAX: (239) 252-6593
Email: LynWoodacolliergov.net
www. col I ieraov. neUp u rch asi nc
This Contract was approved by the BCC on January 25, 2011, agenda item 10.1
Mal
FEB - 5 2011
The County is in the process of executing this contract with Paradise Advertising and Marketing, Inc. The
insurance requirements are on pages 5 & 6.
Please review the Insurance Certificate(s) for the referenced Contract.
• If the insurance is not in order please contact the vendor /insurance company to obtain a proper
certificate. Once you receive the proper certificate(s), please acknowledge your approval and send to the
County Attorney's office via the attached Request for Legal Services.
• If the insurance is in order please acknowledge your approval and send to the County Attorney's office via
the attached Request for Legal Services.
If you have any questions, please contact me at the above referenced information.
In arrc prov
Risk nagement Signature Date
DATE RECEIVED
MAR 2 3 2011 DATE RECEIVED
C: Jack Wert, Tourism ASK AVIVAEKNT ,IAN 2 7 2011
IU3K W&ADW
(Please route to County Attorney via attached Request for Legal Services)
G /Acqu isitions/ AgentFormsandLetters /RiskMgmtReviewoflnsurance4 /15/2010/16/09
e"
I,
Paradise
March 4, 2010
Mr. Jack Wert
Executive Director
Naples Marco Island Everglades CVB
2800 N. Horsehoe Drive
Naples, FL 34104
Dear Mr. Wert,
It has been the policy of Paradise Advertising and Marketing, Inc. to charge
clients a 2% materials fee on creative /production jobs. This 2% fee is to cover
out -of- pocket costs for paper and other art supply out -of- pocket costs. Although
the Naples Marco Island CVB has never been billed or paid the 2% fee, this
letter is to officially waive that cost. Please let me know if you have any
additional questions.
Best regards,
Cedar Hames
President, Paradise Advertising and Marketing Inc.
10B
March 22, 2011
Agenda Item 10.A
EXECUTIVE SUMMARY
Report to the Board of County Commissioners pursuant to the reconsideration of
the award of Contract #10 -5541 to Paradise Advertising and Marketing, Inc. for
Tourism Marketing Services.
OBJECTIVE: To provide the Board with requested information pertaining to the
reconsideration of the referenced award.
CONSIDERATIONS: On January 25, 2011, the Board of County Commissioners (BCC)
unanimously approved Contract #10 -5541 with Paradise Advertising and Marketing, Inc.
for Tourism Marketing Services.
At its February 22, 2011 meeting, under a request for reconsideration, the BCC
requested that staff respond to the questions raised by Commissioner Hiller pursuant to
this contract and bring those responses back to the BCC on March 22, 2011. Staff
responses and related documents are attached. The present contract has been
previously extended by the Board through March 315'. Unless the Board directs
otherwise, the new contract, which was awarded by the Board on January 25th would
take effect on April 1, 2011.
As the enclosed documents indicate, staff has not identified any significant conflicts
between the language found within the RFP, the Paradise proposal and the contract.
However, in an abundance of caution, staff has added the following clause to the
agreement to address any possible concern:
23. ORDER OF PRECEDENCE: In the event of any conflict between or among the terms of any
of the Contract Documents, the terms of the Request for Proposal and /or the Contractor's
Proposal, the Contract Documents shall take precedence. In the event of any conflict between
the terms of the RFP and the Contractor's Proposal, the language in the RFP would take
precedence.
Questions have also been raised regarding a clause in Paradise's price schedule
allowing them to apply a two percent mark up fee for all materials delivered /purchased
under the agreement. This clause was in the preceding contract with Paradise, but
never invoked. Paradise has agreed to waive this charge and it has been removed from
the price schedule within the new agreement.
LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney's
Office, requires simple majority vote, and is legally sufficient for Board action. — CMG
FISCAL IMPACT: The approved FY 11 Tourism Fund 184 budget for advertising and
promotion and the County Museum Fund 198 budget have sufficient funding for this
contract.
■
■
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management
plan with this action.
RECOMMENDATION: That the Board of County Commissioners accepts the staff
report pursuant to the reconsideration of the award of Contract #10 -5541 to Paradise
Advertising and Marketing, Inc. for Tourism Marketing Services and approves the
proposed modifications to the contract set forth within the Consideration Section herein.
SUBMITTED BY: Jack Wert, Tourism Director
r
r
Contract # 10 -5541
"TOURISM MARKETING SERVICES"
THIS AGREEMENT, made and entered into on this _.a�day of /t lardy 20 II
by and between Paradise Advertising and Marketing, Inc., hereinafter called the
"Contractor" and Collier County, a political subdivision of the State of Florida, Collier
County, Naples, hereinafter called the "County ":
WITNESSETH:
COMMENCEMENT. The Contractor shall commence the work on April 1, 2011. The
initial term of the contract shall terminate on September 30, 2012. The County may, at its
discretion and with the consent of the Contractor, extend the Agreement for two (2)
additional one (1) year periods. The County shall give the Contractor written notice of
the County's intention to renew the Agreement term not less than ten (10) days prior to
the end of the Agreement term then in effect.
2. STATEMENT OF WORK: The Contractor will provide the following services
including, but not limited to:
a) Develop for approval and implementation and counsel with the County on
advertising and marketing communications to meet the County's objectives and
budgetary limitations.
b) Develop for approval and implementation, and obtain prior written approval
from the County by use of an Estimate or Insertion Order for all media and
production projects.
c) Plan and implement a strategic advertising and promotion program to include an
Emergency Advertising Plan and County museum promotional publicity, creative
art direction, copy writing, layout and production.
d) Create an annual marketing plan prior to the start of each fiscal year outlining
current situation, creative strategy, implementation schedule and measurement.
e) Develop collateral materials including brochures, newsletters, and direct mail,
including creative copy, layout and production.
f) Develop and implement website, Internet and social media marketing strategies
and advertising.
g) Maintain an office in Collier County staffed with a full -time Account Manager.
h) Supply the County with monthly reports reflecting agency activity and return on
investment, such as placement and inquiry reports.
i) Additional services may be added to this contract upon satisfactory negotiation of
price by the Contract Manager and Vendor.
2.1 ADVERTISING
Charges for advertising placed by the Contractor on behalf of the County will be billed
to the County in accordance with the negotiated rate(s) of the specified medium or
media. All charges for production, print and broadcast will be billed to the County
a
upon receipt of all required documentation. Invoices will include the appropriate
documentation including tear sheets, approved Insertion Orders or Estimates and
media or production vendor invoices.
The Contractor will prepare and send to the County pre - approved adjusted media
invoices to account for insertion changes, short rates, circulation rebates and /or other
estimates and adjustments.
The County agrees to assume full financial liability for properly authorized insertions
for advertising space and /or time placed on its behalf by the Contractor. However,
the Contractor shall assume payment liability for all insertions for which the
Contractor has received payment in full from the County.
In the event that a publication and /or station elects not to accept the Contractor's
standard insertion order which disallows liability for unpaid media charges, the
County agrees to provide the publication and /or station with written confirmation of
acceptance of this liability.
2.2 MATERIALS AND SERVICES
All charges for advertising production, photography, on -line, and social media
production design, printing, direct mail, audiovisual production services, marketing
research and museum promotional publicity will be estimated, authorized in writing
by the County and billed at cost on a project basis.
The County agrees to assume full financial liability for properly authorized services
initiated on its behalf by the Contractor.
County may modify, reject, cancel, or stop any and all plans, schedules, or work in
progress at anytime by delivering written notice. In this event, however, County will
retain sole liability for all commitments made by the Contractor prior to such action,
and reimburse Contractor for all of Contractor's charges and expenses for work begun
with County approval.
3. PAYMENT: Payment will be made upon receipt of a proper invoice and in compliance
with Chapter 218, Florida Statutes, otherwise known as the "Local Government Prompt
Payment Act." Collier County reserves the right to withhold and /or reduce an
appropriate amount of any payments for work not performed or for unsatisfactory
performance of Contractual requirements.
3.1 TRAVEL AND REIMBURSABLE EXPENSES
Travel expenses shall be reimbursed in accordance with Collier County Resolution
2006 -40 and F.S. 125.0104. Travel mileage reimbursement is to be paid at the current
authorized rate.
2
Reimbursable items other than travel expenses shall include, but not be limited to the
following: actual telephone long- distance charges, actual fax charges, in office
photocopying charges at ten cents ($.10) per copy or actual photocopying charges if
done while traveling and actual postage and actual shipping charges. Reimbursables
will be paid only after Contractor has provided all receipts. Contractor shall be
responsible for all other costs and expenses associated with activities and solicitations
undertaken pursuant to this Agreement.
3.2 AGENCY FEE
For regular and emergency advertising, the County agrees to pay the Contractor a fee
of twenty-five thousand dollars ($25,000.00) per month based upon a total annual fee
of three hundred thousand dollars ($300,000.00) as consideration for all professional
time devoted to account administration, client meetings, strategic planning, media
planning, media negotiation, media placement, broadcast traffic and billing. All media
and production costs for regular and emergency advertising, including but not limited
to, creative and outside vendor costs up to two million dollars ($2,000,000.00) annually
will be billed to the County at net, so that the County receives any available agency
discount. Media or production billing over two million dollars ($2,000,000.00)
annually will be added by change order and will be billed at gross, reflecting a
Contractor commission of fifteen percent (15 %). The Contractor fee will be billed on
the first day of each month beginning February 1, 2011, with a pro -rated amount back
to the execution date of the contract.
The museum advertising budget is currently fifty thousand dollars ($50,000.00) and
will be billed at gross, reflecting a Contractor commission of fifteen percent (15 %).
All charges for advertising, production, photography, on -line production design,
social media, printing, direct mail, audiovisual production services, marketing
research and museum promotional activity will be estimated and authorized in
writing by the Tourism Director or his designee and billed on a project basis at net
cost. Out of pocket expenses will be billed at net.
The agency will provide emergency pro bono publicity and public relations services,
up to six thousand dollars ($6,000.00) in staff time. Additionally, the agency will make
publicity and public relations services over and above the emergency budget available
on an as- needed basis, estimated in advance on an Estimate Form and submitted to the
Tourism Director or his designee for prior written approval before expenses are
incurred.
3.3 PROFESSIONAL FEES/HOURLY BASIS: For estimating and billing purposes,
services will be billed at the rates on Exhibit A attached hereto and made a part hereof.
4. NOTICES. All notices from the County to the Contractor shall be deemed duly served
if delivered by hand, fax, email or the United States Postal Services Department, first
class mail service, postage prepaid to the Contractor at the following Address:
Cedar Hames, President
Paradise Advertising & Marketing, Inc.
150 Second Avenue North # 800
St. Petersburg, FL 33701
Facsimile: 727 - 822 -3722
All Notices from the Contractor to the County shall be deemed duly served if delivered
by hand, fax, email or the United States Postal Services Department, first class mail
service, postage prepaid to the County to:
Jack Wert, Director
Collier County Tourism Department
2800 N. Horseshoe Drive
Naples, Florida 34104
Facsimile: 239 - 252 -2404
The Contractor and the County may change the above mailing address at any time
upon giving the other party written notification. All notices under this Agreement must
be in writing.
5. NO PARTNERSHIP. Nothing herein contained shall create or be construed as creating
a partnership between the County and the Contractor or to constitute the Contractor as
an agent of the County.
6. PERMITS: LICENSES: TAXES. In compliance with Section 218.80, F.S., all permits
necessary for the prosecution of the Work shall be obtained by the Contractor. Payment
for all such permits issued by the County shall be processed internally by the County.
All non - County permits necessary for the prosecution of the Work shall be procured
and paid for by the Contractor. The Contractor shall also be solely responsible for
payment of any and all taxes levied on the Contractor. In addition, the Contractor shall
comply with all rules, regulations and laws of Collier County, the State of Florida, or the
U. S. Government now in force or hereafter adopted. The Contractor agrees to comply
with all laws governing the responsibility of an employer with respect to persons
employed by the Contractor.
7. NO IMPROPER USE. The Contractor will not use, nor suffer or permit any person to
use in any manner whatsoever, County facilities for any improper, immoral or offensive
purpose, or for any purpose in violation of any federal, state, county or municipal
ordinance, rule, order or regulation, or of any governmental rule or regulation now in
effect or hereafter enacted or adopted. In the event of such violation by the Contractor
or if the County or its authorized representative shall deem any conduct on the part of
the Contractor to be objectionable or improper, the County shall have the right to
suspend the contract of the Contractor. Should the Contractor fail to correct any such
violation, conduct, or practice to the satisfaction of the County within twenty -four (24)
hours after receiving notice of such violation, conduct, or practice, such suspension to
4
continue until the violation is cured. The Contractor further agrees not to commence
operation during the suspension period until the violation has been corrected to the
satisfaction of the County.
8. OWNERSHIP OF DOCUMENTS:
County shall be the owner of all documents and materials produced pursuant to this
Agreement and Paradise Advertising & Marketing, Inc. shall not receive any additional
compensation for their use or reproduction by the County. The County shall be the
owner of and be in possession of all intellectual property created or furnished pursuant
to this Agreement, including, but not limited to drawings, layouts, photography, film,
video and printed documents, unless specifically exempted by the County.
9. TERMINATION. Should the Contractor be found to have failed to perform his
services in a manner satisfactory to the County as per this Agreement, the County may
terminate said agreement immediately for cause; further the County may terminate this
Agreement for convenience with a thirty (30) day written notice. The County shall be
sole judge of non - performance. Upon termination of this Agreement, Contractor will
bill the County for all amounts not previously billed and due Contractor at that time.
Contractor will not be entitled to payment for any advertisement if work on it
commenced after Contractor received notice of termination. Contractor will be entitled
to payment for services for advertisements commenced and approved for placement by
the County prior to receipt of such notice.
10. NO DISCRIMINATION. The Contractor agrees that there shall be no discrimination as
to race, sex, color, creed or national origin.
11. INSURANCE. The Contractor shall provide insurance as follows:
A. Commercial General Liability: Coverage shall have minimum limits of $500,000
Per Occurrence, Combined Single Limit for Bodily Injury Liability and Property
Damage Liability. This shall include Premises and Operations; Independent
Agency's; Products and Completed Operations and Contractual Liability.
B. Workers' Compensation: Insurance covering all employees meeting Statutory
Limits in compliance with the applicable state and federal laws.
Special Requirements: Collier County shall be listed as the Certificate Holder and
included as an Additional Insured on the Comprehensive General Liability
Policy.
Current, valid insurance policies meeting the requirement herein identified shall
be maintained by Agency during the duration of this Agreement. Renewal
certificates shall be sent to the County thirty (10) days prior to any expiration date.
There shall be a thirty (30) day notification to the County in the event of
cancellation or modification of any stipulated insurance coverage.
Contractor shall ensure that all sub contractors comply with the same insurance
requirements that he is required to meet. The same Contractor shall provide
County with certificates of insurance meeting the required insurance provisions.
12. INDEMNIFICATION. To the maximum extent permitted by Florida law, the Contractor
shall indemnify and hold harmless Collier County, its officers and employees from any
and all liabilities, damages, losses and costs, including, but not limited to, reasonable
attorneys' fees and paralegals' fees, to the extent caused by the negligence, recklessness, or
intentionally wrongful conduct of the Contractor or anyone employed or utilized by the
Contractor in the performance of this Agreement. This indemnification obligation shall
not be construed to negate, abridge or reduce any other rights or remedies which
otherwise may be available to an indemnified party or person described in this paragraph.
This section does not pertain to any incident arising from the sole negligence of Collier
County.
13. CONTRACT ADMINISTRATION. This Agreement shall be administered on behalf of
the County by the Tourism Department.
14. COMPONENT PARTS OF THIS CONTRACT. This Contract consists of the attached
component parts, all of which are as fully a part of the contract as if herein set out
verbatim: RFP #10 -5541 "Tourism Marketing Services ", Contractor's Proposal, Insurance
Certificate, Addendum and Exhibit A, Hourly Rate Fee Schedule for Non - Routine Work.
15. SUBJECT TO APPROPRIATION. It is further understood and agreed by and between the
parties herein that this agreement is subject to appropriation by the Board of County
Commissioners. The approval of this Agreement is contingent upon a finding by the Collier
County Board of County Commissions that adequate funding exists for the purposes set
forth herein through approval of the annual Tourism Department budget. If Category "B"
tourist tax funds become unavailable in the future, no further funding under this contract
will be due to the Contractor and the County may terminate this Agreement in accordance
with section #9, "Termination ".
16. COOPERATION: The Contractor shall fully cooperate with the County in all matters
pertaining to this agreement and provide all information and documents as requested by
the County from time to time. Failure to cooperate, as interpreted by the County, shall
constitute grounds for the County to impose sanctions that do not result in termination
of this Agreement.
17. EMPLOYMENT OF CONTRACTOR PERSONNEL: During the term of this Agreement
and for a period of one (1) year following its termination, the County agrees not to hire
any employee (past or present) of the Contractor who worked on the County's account
while employed by the Contractor.
0
owls,
18. AVAILABILITY OF RECORDS: The Contractor shall maintain all records, books,
documents, papers and financial information pertaining to work performed under this
agreement. The Contractor agrees that the County, or any of its duly authorized
representatives, shall, until the expiration of five (5) years after final payment under
this Agreement, have access to, and the right to examine and photocopy any pertinent
books, documents, papers and records of the Contractor involving transactions related
to this Agreement.
19. PROHIBITION OF ASSIGNMENT: The Contractor shall not assign, convey or transfer
in whole or in part its interest in this Agreement without the prior written consent of the
County.
20. PROHIBITION OF GIFTS TO COUNTY EMPLOYEES: No organization or individual
shall offer or give, either directly or indirectly, any favor, gift, loan, fee, service or other
item of value to any County employee, as set forth in Chapter 112, Part III, Florida
Statutes, Collier County Ethics Ordinance No. 2004 -05, and County Administrative
Procedure 5311. Violation of this provision may result in one or more of the following
consequences: a. Prohibition by the individual, firm, and /or any employee of the firm
from contact with County staff for a specified period of time; b. Prohibition by the
individual and /or firm from doing business with the County for a specified period of
time, including but not limited to: submitting bids, RFP, and /or quotes; and, c.
immediate termination of any contract held by the individual and /or firm for cause.
21. DISPUTE RESOLUTION. Prior to the initiation of any action or proceeding permitted
by this Agreement to resolve disputes between the parties, the parties shall make a good
faith effort to resolve any such disputes by negotiation. The negotiation shall be attended
by representatives of Contractor with full decision- making authority and by County's
staff person who would make the presentation of any settlement reached during
negotiations to County for approval. Failing resolution, and prior to the commencement
of depositions in any litigation between the parties arising out of this Agreement, the
parties shall attempt to resolve the dispute through Mediation before an agreed -upon
Circuit Court Mediator certified by the State of Florida. The mediation shall be attended
by representatives of Contractor with full decision - making authority and by County's
staff person who would make the presentation of any settlement reached at mediation to
County's board for approval. Should either party fail to submit to mediation as required
hereunder, the other party may obtain a court order requiring mediation under section
44.102, Fla. Stat.
Any suit or action brought by either party to this Agreement against the other party
relating to or arising out of this Agreement must be brought in the appropriate federal or
state courts in Collier County, Florida, which courts have sole and exclusive jurisdiction
on all such matters.
7
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22. KEY PERSONNEL/PROTECT STAFFING: The proposer's personnel and management to
be utilized for this project shall be knowledgeable in their areas of expertise. The County
reserves the right to perform investigations as may be deemed necessary to insure that
competent persons will be utilized in the performance of the contract. Selected firm shall
assign as many people as necessary to complete the project on a timely basis, and each
person assigned shall be available for an amount of time adequate to meet the dates set
forth in the Project Schedule. Firm shall not change Key Personnel unless the following
conditions are met: (1) Proposed replacements have substantially the same or better
qualifications and /or experience. (2) that the County is notified in writing as far in
advance as possible. Firm shall make commercially reasonable efforts to notify Collier
County within seven (7) days of the change. The County retains final approval of
proposed replacement personnel.
23. ORDER OF PRECEDENCE: In the event of any conflict between or among the terms of
any of the Contract Documents, the terms of the Request for Proposal and /or the
Contractor's Proposal, the Contract Documents shall take precedence. In the event of any
conflict between the terms of the RFP and the Contractor's Proposal, the language in the
RFP would take precedence.
M
s
IN WITNESS WHEREOF, the Contractor and the County, have each, respectively, by an
authorized person or agent, hereunder set their hands and seals on the date and year first above
written.
ATTEST:
DDwi t E. Broc k, Clerk ]oof ��C�o yr�i�{y /t�s' \7
Rtt9 `�$�� - 1�1►�11 •
Approved as to #gain acid
legal ficiency:..
S is#aPif County Attorne
DEPUTY
SCOTT R. TEACH
Print Name
First Witness
Second Witness
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Type/ print witness name T
BOARD OF COUNTY COMMISSIONERS
COLLIER COUNTY, FLORIDA
By:
Fred W. Coyle, Chairman
Contractor:
PARADISE ADVERTIS %I�NG Sr MARKETING, INC.
By:
Signature
Cedar Hames, President
Typed signature and title
Agenda 3 2Z 1 I
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EXHITIB "A"
CONTRACT 10 -5541 - TOURISM MARKETING SERVICES
W
RATE SCHEDULE
SERVICE I POSITION
CCT RATE/HOUR
NOTES
Director Strategic Planning
$300.00
Included in fee
Brand Development Director
$300.00
Included in fee
Director of Account Service
$250.00
Included in fee
Account Supervisor
$175.00
Included in fee
Account Manager
$150.00
Included in fee
Account Executive
$125.00
Included in fee
Account Coordinator
$100.00
Included in fee
Media Director/ Planner
$200.00
Included in fee
Media Buyer
$150.00
Included in fee
Media Coordinator
$100.00
Included in fee
Administrative Services
$50.00
Included in fee
Accounting Manager
$125.00
Included in fee
Traffic
$100.00
Included in fee
Research -In house Director
$200.00
Included in fee
Research -In house Coordinator
$100.00
Included in fee
Creative Director
$250.00
Associate Creative Director
$200.00
Senior Copywriter
$175.00
Copywriter
$150.00
Designer
$175.00
Senior Art Director
$175.00
Art Director
$150.00
Broadcast Production Supervision
$200.00
Production Supervisor -Print
$150.00
Production Supervisor - Digital
$175.00
W
W i I
SERVICE I POSITION CCT RATE/HOUR NOTES
Production Coordinator $100.00
Proofreading $100.00
In -house Video Services $200.00
In -house Photograph Services $200.00
In house Audio Services $200.00
Public Relations Director
$200.00
Covered under fee up to $6,000 in PR time
Public Relations Account Manager
$150.00
Covered under fee up to $6,000 in PR time
Public Relations Account Executive
$125.00
Covered under fee up to $6,000 in PR time
Public Relations Writer
$150.00
Covered under fee up to $6,000 in PR time
Public Relations Coordinator
$100.00
Covered under fee up to $6,000 in PR time
Director of Diversity Marketing
$200.00
Digital Services Director
$200.00
Digital Strategist/ Research
$150.00
Digital Production Supervision
$175.00
Digital Coordinator
$125.00
Data Entry Specialist
$100.00
Search Engine Optimization
$150.00
Digital Production Developer
$200.00
Director of Mobile Development
$250.00
Social Media Marketing Director
$175.00
Social Media Marketing Coordinator
$125.00
The Agency will present written estimates for client approval for any costs being incurred.
All out -of - pocket costs will be billed at net. The Agency billing invoices will include a copy of the signed
estimate and all vendor invoices. Cost will not exceed the original signed estimate unless revised with written
approval from the client. All cost savings will be passed on to the client.
106
ACORD. CERTIFICATE OF LIABILITY INSURANCE
QATE (EaILO.M�7
os /16/10
PRODUCER 1 -577 -266 -6850
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION
Psyches Insurance Agency, Inc.
ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE
HOLDER. THIS CERTIFICATE DOES NOT AMEND, EXTEND OR
150 SaMgrass or
ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW.
INSURERS AFFORDING COVERAGE
Rochester, NT 16620
INSURED
MURERw ILLINOIS NATIONAL INSDAANCB CO FARY
Psyches Business Solutions, Inc.
PARADISH ADVARTISLJb 6 MARKETING INC
iHalNEas
INSURER C
OEMlRAL LIAELIIY
911 Panorama Trail South
Rochester, NY 14625
INSURER O:
INSURER E
877- 266 -6850
THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY
REQUIREMENT. TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN. THE
INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN 15 SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. AGGREGATE LIMITS
SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.
Res
LTR
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♦06 -6007 Tavzim HarlutiELg Services
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COUNTY BOARD 08 COUNTY COMIISSIOHHRS
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EAST TAMIAIO TRAIL, BLDG G
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USA
RROUW ANY W THE ARGUE DEECIIIRED POLICIES ME GNOELLEO INFOIE THE E@64TRRI DATE
THEREOF. THE MEINNO INWRER WILL ENDEAVOR TO MAN 90 DATE RNMTTEM NOTICE TO THE
OERTINCATE HOLDER NAMED TO WE LEFT. ROT FAILUIIE TO DO W wuL mroEE NO ORLIOATIOH
OR LYNILRT OF AHY CIO UNOR THE INSURER, ITS AOENTS OR REPRESENTATNEE.
AUM011 ®REPImSE1RATNE 'JA/'\jJ,j�/ `�.Jd./Y�t�
ACORD 25-3 (797) �jSQRO... O ACORD CORPORATION 7968
2011 -02 -16 02:01 HOLEHOUSE INSURANCE 7278943339 >> M ier County BCC
-10B
P 2/3
ACORD,r CERTIFICATE OF LIABILITY INSURANCE
-0
MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH
2/I1 2 11 iingil'
PRODUCER Phone: (727)823 -SSST
THIS CERTIFICATE 15 ISSUED AS A MATTER OF INFORMATION
Ronald F. Holehouse Agency, Inc.
125 28th Street N
ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE
HOLDER. THIS CERTIFICATE DOES NOT AMEND, EXTEND OR
ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW.
I INSURERS AFFORDING COVERAGE
INSURER/. Nationwide Mutual Insurance CO
i
Saint Petersburg, FL 33713
_
INSURED
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PARADISE ADVERTISING AND MARKETING INC.
INSURER B. Houston Casualty Co
160 2ND AVE N. SUITE 800
NSURER C:
Saint Petersburg, FL 33701
INSURER P. -,-
INSURER E'
1 CLAIMS MADE ❑ OCCUR
INp1TIy:TTNX'
THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITMSTANDING
ANY REOUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR
MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH
POLICIES. AGGREGATE LIMITS SHOWN MAY MAVE BEEN REDUCED BY PAID CLAIMS.
D POLICY NUMBER POIAOY EPPECOVE POLICY EX TIDN MMrTi JRANCI
OENERALLMSILRV
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7T -BA- 769361 -3001
06/25/2010
106/25/2011
COMBINED SINC ELIMR
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DEicRIPTgN OF OPERATIONS /IACATON3! VEIncLEe! EXCLUSIONS ADDED BY ENDORSEMENT I SPECIAL PROVISIONS
E a o deductible $5000.00
Personal & Advertising Injury included with E 8 O
Attn: Diana DeLeon
Collier County Board of County
Commissioners
Collier County Purchasing Dept
3327 Tamiami Trail East
Naples, FL 34112 -4901
SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED MEFDRE THE EXPIRATION
DATE THEREOF, THE ISSUING INSURER WILL ENDEAVOR TO MAR- 30 DAYS mr-aim
NOTICE TO THE CERTIFICATE HOLDER NAMED TO THE LEPT. BUT FAILURE TO DO SO SHALL
IMPOSE NO OBLIGATION OR UAPR.ITY OF ANY MIND UPON THE INSURER, ITS AGENTS OR
PriMetl by CMA on February 16, 2011 at 09;16AM
2011 -02 -16 02:03 HOLEHOUSE INSURANCE
htb. 16. 2011 9;52AM
7278943339 >> [tier County BCC PU D
No. 269I I'. 'L
A—QR-RN CERTIFICATE OF LIABILITY INSURANCE °"2ncr2pali
PROFUaEM
Ronald F. HDletlouse Agency Ina.
125 28IfI Street North
Saint Petersburg, Fl. 33713
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION
ONLY AND O0NPER6 NO RIGHTS UPON THE CERTE CATF
HOLDER. THIS CERTIFICATE DOFF NOT AMEND, E KTEND OR
ALTCR THE COVERAGE AFFORDED BY THE POLICIES BELOW.
INSURERS AFFORDING COVERAGE
NAIC R
PBTBdiseAdvaT6aigandMarkelDlgInc.
1602nd Ave, N. Suite 800
SBlnt P tersblue, FL 33701
ENSURER A;BudlnplonlnwranwCO,
23620
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THE POLICIES OF INSURANCE uSTED BELOW HAVE SEEN ISSUED To THE INSURBO NAMED ABOVE FOR THE POLICY PERIOD MOIOATED. NOTWITHSTANDING
ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE MOVED OR
MAY PERTAIN. THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN 13 SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH
POLICIES, AQGNBQATE LIMBS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS,
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OTHER
DESORPTION OF OPEMTMINSI LOCATIDNSI VEHICLSS t 0=6UMONG ADDED BY R UMNINMENT I SPECIAL PRO ASIONE
OarlNCaba Holder is an SddRlonal Insured M regards to tiro general Bability, cancaOMtion mom • 10 days for nan payment
Cooler County Board of County Commissioners, Collier County
Attn: Diane DeLeon
3327 Tamiaml Tral East
NapleG. FL 34112
5HOU6V ANT OF TNEASOVE PEBCRIAm POLiCI¢E BE CANCMLS- senOM iI1E EnIMTR1N
OAT& THEREOF, THE ISSUING INSURER WILL ENDEAVOR TO MAIL 30 DATE Warmw
NOTICE TO THE CERTIFICATE H040OR NAMED TO TIM LEFT, OUT FAILURE TO DO SD ERALL
IMPOSE NO ORLIOAT10N OR LMOILITY OF ANY MIND UPON THE INSURER M AGENTS OR
1888
EXHIBIT A -1 Contract Amendment #1
1110 -5541 — Tourism Marketing Services"
This amendment, dated /hco'-d3 �� , 2011 to the referenced agreement shall be by and
between the parties to the original Agreement, Paradise Advertising and Marketing, Inc. (to be referred to
as "Contractor ") and Collier County, Florida, (to be referred to as "County").
Statement of Understanding
RE: Contract # 10 -5541 -"Tourism Marketing Services"
The following change to the above referenced agreement has been mutually agreed to by the Contractor
and the County: The additions to the existing language in the Agreement are shown herein by
underlining.
11. INSURANCE. The Contractor shall provide insurance as follows:
A. Commercial General Liability: Coverage shall have minimum limits of $500,000 Per
Occurrence, Combined Single Limit for Bodily Injury Liability and Property Damage
Liability. This shall include Premises and Operations; Independent Agency's; Products and
Completed Operations and Contractual Liability. In addition Personal /Advertising Inium
including consequential bodily inimy, shall be maintained
All other terms and conditions of the agreement shall remain in force.
IN WITNESS WHEREOF, the Contractor and the County have each, respectively, by an authorized
person or agent, hereunder set their hands and seals on the date(s) indicated below.
CONTRACTOR:
Paradise Advertising and Marketing, Inc.
By�
rPA;ir Hampc
Type Name of Signatory
Approved as to form & IeBal sufiiriency
.Gc
putt' County Attorney
Accepted: l i �!n �. �), , 2011
OWNER:
BOARD OF COUNTY
COMMISSIONERS
OF COLLIER COUNTY, FLORIDA
By:`— u�
,lack Wert, Project Manager
By: �[!
Stephen Y. Carnc�l
Purchasing/GS Director
CONTRACT SPECIALIST
By-- Wood, C.P.M. `'
A