Backup Documents 02/22/2011 Item #10D
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Paradise
02/22/11
Bee Meeting
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Paradise 02/22/11 Bee l\1eeting
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PARADISE DONATION TIMELlNE
January 2S, 2010 Paradise offers TDC $100,000 in discounts on its commissions conditioned upon $1,000,000
TOe MEETING added to advertising from re-direction of Beach Reserves. Paradise offers to take the TDC's
r E"G;' direction as to the donations. TDC directs Paradise to collect the commssions from the county
-;> f- and then to donate $100,000 in cash to Marco Island Museum.
V\OEO b - b
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January 26, 2010 Commissioner Coyle indicates to the BCC that Mr. Hames said he would be willing to donate
Bee MEETING $50,000 in cash to the Marco Island Museum. BCC approves $50,000 from Paradise to go to
the Marco Island Museum as a matching contribution towards the City of Marco's
contribution to the Marco Museum.
March 15,2010 TOe TDC approves $1,975,000 in increased Advertising funding to be paid to Paradise for its
MEETING services.
April 13, 2010 Bee
MEETING
April 27, 2010
May 25, 2010
Bee MEETING
July 22, 2010
July 26, 2010
TOe MEETING
August 20, 2010
Sept 29,2010 -
October 4, 2010
December 7, 2010
January 24, 2011
TOe MEETING
BCC approves $1,875,000 as change order #4 on Paradise's contract 06-4007 with Collier
county for advertising services as a consent agenda item. Funds to come from Emergency
Advertising, and Beach Reserves.
E-mail from Commissioner Coyle's Aide indicating Paradise had sent pledge letter for $50,000
for Freedom Memorial.
Report on the results of the BCC increase to Advertising budget.
Selection Committee appointed: Includes Wert, who approves Paradise's work plan and
services, and three of Wert's employees.
Jack Wert, Tourism Director
Maggie McCarty, Film Coordinator Tourism Department
JoNe11 Modys, Public Relations Coordinator, Tourism Department
Debi DeBenedetto, Sales Coordinator, Tourism Department
Jamie French, Director CDES Operations
TDC approves $1,000,000 Budget increase for additional Tourism Advertising - Paradise is the
beneficiary as the service provider
RFP for Advertising closes
Paradise selected as the contractor for FY 2011 (potentially a 3 year term) by Selection
Com m ittee
Paradise issues 2 checks for $50,000 each: one for Freedom Memorial and one for Collier
County Museum earmarked for the Marco Island Museum.
TDC approves Paradise as recommended by the Selection Committee - The contract was not
included for TDC review as part of the agenda item approved.
January 25, 2011 Bee BCC agenda item for Paradise - BCC approves Paradise contract #10-5541 where the contract
MEETING terms, Paradise proposal and county RFP do not match. The contract was given to the BCC
the evening before the meeting. The RFP and proposal were not included.
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Contract Analysis
Paradise Advertising&Marketing,Inc. AK 2/14/11 AK 2/18/11 1 0 D
Contract Comparisons 2003-2011 Proposed
Covered by fee
N/A=Not applicable Actual Actual Revised Proposed 2006-2008 2008-2015:
2003 2006 2008 2011 %Increase %Increase
/".- Initial Contract Term 1 year 2 years within existing 20 months
(all contracts include 2 One Year extensions) agreement
Pricing per contract:
Agency Fees:
Contractor Monthly $ 10,000 $ 25,000 $ 25,000 $ 25,000 0% 0%
Contractor Annualized 120,000 300,000 300,000 300,000 0% 0%
Media/Production
Gross Annualized 700,000 N/A N/A N/A
Net Annualized N/A 2,000,000 2,000,000 2,000,000 0% 0%
MUSEUM advertising
Gross Annualized N/A 50,000 50,000 50,000 0% 0%
PRO BONO Emergency N/A (6,000) (6,000) (6,000) 0% 0%
Professional Fees(Hourly):
Director of Account Service/Strategic N/A 200.00 200.00 300.00 0% 50%
Brand Development Director N/A 200.00 200.00 300.00 0% 50%
Director of Account Service N/A N/A N/A 250.00
Account Supervisor not provided 125.00 125.00 175.00 0% 40%
Account Manager N/A I N/A N/A 150.00
Account Executive not provided 100.00 100.00 125.00 0% 25%
Account Coordinator not provided 85.00 85.00 100.00 0% 18%
Media Planner not provided 125.00 125.00 200.00 0% 60%
Media Buyer not provided 100.00 100.00 150.00 0% 50%
Media Coordinator not provided 85.00 85.00 100.00 0% 18%
Admistrative Services N/A I N/A N/A 50.00
Public Relations Supervisor N/A 125.00 125.00 N/A 0%
Billing/Accounting Manager not provided 85.00 85.00 125.00 0% 47%
Research-In-House Director N/A N/A N/A 200.00 J-
Research-In-House Coordinator N/A N/A N/A 100.00 _
Traffic not provided 85.00 85.00 100.00 0% 18%
Broadcast Production N/A 200.00 200.00 200.00 0% 0%
/"....\ Creative Director 125.00 175.00 175.00 250.00 0% 43%
Associate Creative Director N/A 150.00 150.00 200.00 0% 33%
Senior Copywriter N/A 125.00 125.00 175.00 0% 40%
Copywriter 100.00 100.00 100.00 150.00 0% 50%
Designer 100.00 125.00 125.00 175.00 0% 40%
Senior Art Director N/A 100.00 100.00 175.00 0% 75%
Art Director 75.00 85.00 85.00 150.00 0% 76%
Mechanical Artist 75.00 85.00 85.00 N/A 0%
Production Supervisor-Print 75.00 125.00 125.00 150.00 0% 20%
Production Supervisor-Digital N/A N/A N/A 175.1
Production Coordinator N/A 85.00 85.00 100.00 0% 18%,
Proofreading N/A N/A _ N/A 100.0 _
In-house Video Services N/A N/A N/A 1114000.00
In-house Photograph Services N/A _ N/A N/A '200.00
In-house Audio Services N/A N/A N/A 200.00
Public Relations Director N/A N/A N/A 200.00
Public Relations Account Manager N/A N/A N/A
_Public Relations Account Executive N/A _ _ 120.00 120.00 125.00 0% _ 4%
Public Relations Writer _ N/A 100.00 100.00 150.00 0% 50%
Public Relations Coordinator _ N/A 85.00 85.00 100.00 0% 18%
Digital Services Director _ N/A _ N/A 150,00 200.00 _ 33%
Digital Strategist/Research N/A N/A 125.00 150.00 20%
Digital Production Supervision N/A N/A I N/A
Digital Coodinator N/A N/A 85.00 12500 47%
Data Entry Specialist N/A N/A 50.00 100.00 100%
Search Engine Optimization N/A _ N/A N/A '150.00
Digital Production Developer N/A N/A N/A 200.00
Director of Mobile Development _ N/A N/A N/A 250.00
Social Media Marketing Director N/A N/A N/A 175.00
Social Media Marketing Coordinator N/A N/A N/A : 125.00
,--:\ -
In-house photocopy charge(per page) N/A $ 0.10 $ 0.10 $ 0.10
Material Fee N/A N/A N/A 2%
Included in fee
Rates 16 Positions increased average of 35%
13 New billable titles added$100-$250/hr
100 ~~
Tourism RFP
, ""'~------'----'- "-'.-- .- .....-..._"-,.-.~~._,-_..._--
10D ~
REQUEST FOR PROPOSAL
~~
-----".~.-"-_.
i\(jrm"~~~
':;'l...if:NSiI"'fg
COLLIER COUNTY
BOARD OF COUNTY COMMISSIONERS
10-5541
Tourism Marketing Services
Scott D. Johnson
239/252-8995 (Telephone)
239/252-6588 (Fax)
scottjohnson@col/iergov.net (Email)
This proposal solicitation document is prepared in a Microsoft Word formal. Any alterations to this document
made by the Vendor may be grounds for rejection of proposal, cancellation of any subsequent award, or any
other legal remedies available to the Collier County Govemmenl.
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Table of Contents
Section Page
Legal Notice...... ................................................................................. 3
Exhibit I: Scope of Work, Specifications and Response Format................ 4
Exhibit II: General RFP Instructions...................................................... 10
Exhibit III: Collier County Purchase Order Terms and Conditions.............. 14
Exhibit IV: Additional Terms and Conditions for RFP............................... 18
Attachment 1: Vendor Checklist............................................................ 26
Attachment 2: Vendor's Non-Response Statement................................... 27
Attachment 3: Conflict of Interest Affidavit............................................. 28
Attachment 4: Vendor Declaration Form..,............................................... 29
Attachment 5: Immigration Affidavit Certification..................................... 32
Attachment 6: Affidavit for Claiming Status as a Local Business ............... 33
Attachment 7: Insurance Requirements.................................................. 34
10.5541
G/Current T emplate-Solicitations\RFP _Non_CCNATemplate_.0415201 0
2
100
cJ1~ CouHLJ'
".....,,~ ,."eo,,;
o>,,;'Y:,j;~;:;?_<.<;;;
Legal Notice
Sealed Proposals to provide tourism marketing services will be received until 3:00 p.m., Naples local
time, on August 20, 2010 at the Purchasing Department, Purchasing Building "G", Collier County
Government Complex, 3301 Tamiami Trail East, Naples, Florida 34112.
10-5541
Tourism Marketing Services
All statements shall be made upon the official proposal form which may be obtained on the Collier
County Purchasing Department E-Procurement website: www.collierQov.net/bid.
Collier County does not discriminate based on age, race, color, sex, religion, national origin, disability
or marital status.
BOARD OF COUNTY COMMISSIONERS
COLLIER COUNTY, FLORIDA,
BY: ISI Stephen Y. Carnell, C.P.M.
Purchasing & General Services Director
This Public Notice was posted on the Collier County Purchasing Department website:
www.collierQov.neUpurchasinQ and in the Lobby of Purchasing Building "G", Collier County
Government Center on July 22,2010.
....,..0".,....,
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10-5541
G/Current Template-Solicitations\RFP _Non_ ceNA Template_04152010
3
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Exhibit I
Scope of Work, Specifications and Response Format
As requested by the Collier County Tourism Department (hereinafter, the "Division or Department"),
the Collier County Board of County Commissioners Purchasing Department (hereinafter, "County")
has issued this Request for Proposal (hereinafter, "RFP") with the intent of obtaining proposals from
interested and qualified firms in accordance with the terms, conditions and specifications stated or
attached.
The Vendor, at a minimum, must achieve the requirements of the Specifications or Scope of Work
stated herein.
1. Brief Description of Purchase
The Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) is a part of
Collier County Government. The CVB markets and promotes the entire County as a tourist
destination world-wide with oversight from the Tourist Development Council (TDC). The CVB
is seeking a full service promotion, marketing and advertising agency with extensive
experience in marketing tourism destinations in various media and target markets. The
agency should have expertise in television, magazine, newspaper and radio advertising,
social media and digital marketing as well as experience in handling cooperative advertising
and promotional programs both domestic and International.
2. Background
The CVB promotes the destination to adult consumers with discretionary travel dollars, to
travel industry professionals such as meeting planners, travel agents and tour operators, and
to golfers, fishermen, and nature and culture enthusiasts.
The budget for the CVB is determined from the tourist tax collections on short-term lodging
within Collier County. Predetermined allocations of the tax collected directs funds to various
uses including promotion and advertising, beach renourishment and museum operation. For
Fiscal Year 201 0 (October~to September 30, 2011), the allocation for regular
promotion and advertising' $2.1 'lIion. The CVB has determined that Public Relations and
Media Relations activities' ndled by internal staff and a separately contracted outside
Public Relations firm.. ~'::> ~ft-L l'V P-1 I/D w~ > 't>y lN1. IW'(
Emergency/Disaster Recovery Advertising is funded from a special reserve account. These
funds will be utilized on an as-needed basis up to a maximum of $1.5 million. The successful
firm will be responsible for developing and implementing the annual Emergency
Communications Plan.
A portion of the Collier County Museum budget may be allocated to advertising, promotion
and Public Relations. Those Museum marketing dollars will be from a separate fund and
added to the above regular promotion and advertising amount and will become a part of the
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contracted services with the successful firm.
3. Detailed Scope of Work
The CVB is looking for an agency that will be able to suggest strategies to expand the impact
of the advertising campaign while allowing for the broadest possible exposure within the
available budget. Such strategies would include maximizing the usage of cooperative and
tag-on advertising, as well as identifying promotional opportunities.
The agency should have expertise in targeting consumers, meeting planners and trade
professionals such as travel agents and tour operators, and should be able to develop
intrastate, interstate and international carnpaigns.
The agency should be familiar with industry research models, their use in targeting strategic
audiences and to determine and report return on investment of all carnpaigns and activities.
It is the intention of the CVB to have the selected agency explore possible joint-advertising
prograrns which would match the CVB with travel related advertisers, e.g., airlines, auto
rental centers, credit card cornpanies, luggage companies, suntan product rnanufacturers,
etc., as well as regional promotions with other destinations.
\I
The CVB encourage~ponses from agencies that will accept less than a fifteen (15%)
percent commission V fee for service arrangement in lieu of commissions. \1
The CVB seeks to contract with the selected firm for a period of two (2) years with two (2)
one-year renewal options. The current advertising budget (FY10) is approximately $2.4
million including a fee for service, production and media. A similar budget is anticipated for
the next fiscal year.
It is important that each potential service provider agrees to comply with the following
requirements:
1. With regard to the matter of branch or subsidiary offices of an agency, it should be
clear that the selected agency would have a permanent full-time staffed office within
Collier County. Other branch offices or the main office will be considered as part of the
total corporate entity of the agency.
2. The agency handling the account must be financially able to pay media and production
bills upon demand from suppliers with a full understanding that it will not be
reimbursed until the service has been performed and/or the promotion/advertisement
has appeared and proof of performance has been supplied to and accepted by the
County.
3. The agency must agree to permit complete audits of its records relating to the CVB's
account by an authorized representative of the County.
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4. The selected firm will keep adequate records and supporting documentation which
concern or reflect its services hereunder. The records and documentation will be
retained by the firm for a minimum of five (5) years from (a) the date of termination of
this Agreement or (b) the date the Project is completed, whichever is later. The County
or any duly authorized agents or representatives of the County, shall, free of charge,
have the right to audit, inspect and copy all such records and documentation as often
as they deem necessary during the period of this Agreement and during the five (5)
year period noted above; provided however, such activity shall be conducted only
during normal business hours.
5. The County and CVB reserve the right to subcontract a portion of the budget for other
promotional programs or items, or may use the selected firm if they have the capability
to provide the required services.
6. The agency must be willing to work on a fee for service basis including all staff time,
billing only for creative time and out-of-pocket expenses. No markup will be applicable
for vendor or sub-contracted services. ~ I( "" );W'--P~ ~~
7. The full-time account manager assigned to the CVB account must be located in Collier
County.
ADDITIONAL INFORMATION:
1. Agencies advertising Florida destinations will evaluate higher than those that are not
advertising Florida destinations.
2. The promotion/marketing/advertising campaign(s) will be owned-by Collier County and
the CVB, as well as all materials, film, negatives, videos, art~tc-)
3. The CVB maintains the right to use any materials generated by the agency in any
other CVB material generated by Bureau personnel and may do so without agency
consent or approval. The CVB acknowledges certain legal constraints require
universal releases unless cost considerations become prohibitive (such as model
releases, music, photographs, etc.) and retains sole right to use materials created for
the CVB as it sees fit.
4. Restrictions on contracted materials such as stock photos, voice talent, models, etc.
will be provided up front with implications stated In general; existing materials or buy-
out of materials should be incorporated.
4. Projected Timetable
The following projected timetable should be used as a working guide for planning purposes only.
The County reserves the right to adjust this timetable as required during the course of the RFP
process.
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Event Date
Issue Solicitation Notice July 22, 2010
Non-Mandatory Pre-Solicitation Meeting August 5, 2010,
10:00AM, PurchasiQn
Last Date for Receipt of Written Questions August 13, 2010,
12Noon, Naples Local
Time
Addendum Issued Resulting from Written Questions or Pre-Proposal TBD
Conference -- "-.~-~...-.._-_.._-------_.
Solicitation Closing Date and Time August 20, 2010, 3:pm,
Naples Local Time
Evaluation of Submittals AUQust/Seotember 2010
Vendor Presentations TBD
Completion of Contract NeQotiations September 2010
Event Date
5. Response Format
The Vendor understands and agrees to abide by all of the RFP specifications, provisions, terms
and conditions of same, and all ordinances and policies of Collier County. The Vendor further
agrees that if it is awarded a contract, the work will be performed in accordance with the
provisions, terms and conditions of the contract.
To facilitate the fair evaluation and comparison of proposals, all proposals must conform to the
guidelines set forth in this RFP. 'vO 10 Lv,..) A;;>fLN'o..-\ r.)L
1
>{0
Any portions of the proposal that do not compl uidelines must be so noted and
explained in the Acceptance of Conditions ction of the pro sal. However, any proposal that
contains such variances may be conside ed non-responsive.
~"._._._~_.--
Proposals should be prepared simply and economically, providing a straightforward concise
description of the Vendor's approach and ability to meet the County's needs, as stated in this
RFP. All proposals should be presented as described in this RFP in PDF or Microsoft Word
format with Tabs clearly marked. If outlined in this RFP, the utilization of recycled paper for
proposal submission is strongly encouraged.
The items listed below shall be submitted with each proposal and should be submitted in the order
shown. Each section should be clearly labeled, with pages numbered and separated by tabs.
Failure by a Vendor to include all listed items may result in the rejection of its proposal.
1) Tab I, Cover Letter / Management Summary
Provide a cover letter, signed by an authorized officer of the firm, indicating the underlying
philosophy of the firm in providing the services stated herein. Include the name(s), telephone
number(s) and email(s) of the authorized contact person(s) concerning proposal. Submission
of a signed Proposal is Vendor's certification that the Vendor will accept any awards as a
result of this RFP. List all proposed subcontractors who will participate on the team.
2) Tab II, Business Plan 35 pts
In this tab, include:
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. Description of the proposed contract team and the role to be played by each member
of the team.
. Detailed plan of approach (including major tasks and sub-tasks).
. Detailed time line for completion of the project.
. Include with the Business Plan or as an attachment, a copy of a report as an example
of work product. This should be for one of the projects listed as a reference.
3) Tab III, Cost of Services to the County 10 pts ..j;::S 't>\.AO",,,,,"'" l'i'U>v, \>,,:i'>
. Provide the projected total cost and estimated calendar day duration (including
projected hours) for which your firm will provide the work as described in this RFP.
. Provide proposed fee schedule of principals and staff (including sub-consultants).
~ NUt' loJ~udl7
4) Tab IV, Experience and Capacity of Firm 25 pts
Provide information that documents your firm's and subcontractors' qualifications to produce
the required deliverables, including abilities, capacity, skill, and financial strength, and number
of years of experience in providing the required services. Also describe the various team
members' successful experience in working with one another on previous projects.
5) Tab V, Specialized Expertise of Team Members 20 pts
Attach brief resumes of all proposed project team members who will be involved in the
management of the total package of services, as well as the delivery of specific services. The
same should be done for any sub-consultants. If sub-consultants are being utilized, letters of
intent from stated sub-consultants must be included with proposal submission.
6) Tab VI, Customer and Reference Listing
Provide a listing of previous customers who during the past three years of work demonstrate
experience of similar size and scope to the scope described in this RFP. Collier County may
select one or more contact names to serve as a reference for this scope of work. The services
provided to these clients should have characteristics as similar as possible to those requested
in this RFP. Information provided for each client shall include the following:
. Client name, address and email address and telephone number.
. Description of services provided.
. Time period of the project or contract; briefly describe if project met or exceeded the
schedule outlined
. Client's contact reference name, email and current telephone number.
. Dollar value of project; briefly describe if the completed project met, or came under
budget.
Failure to provide complete and accurate client information, as specified here, may resuit in
the disqualification of your proposal.
7) Tab VII, Acceptance of Conditions
Indicate any exceptions to the general terms and conditions of the RFP, and to insurance
requirements or any other requirements listed in this RFP. If no exceptions are indicated in this
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tabbed section, it will be understood that no exceptions to these documents will be considered
after the award, or if applicable, during negotiations. Exceptions taken by a Vendor may result
in evaluation point deduction(s) and/or exclusion of proposal for Selection Committee
consideration, depending on the extent of the exception(s). Such determination shall be at the
sole discretion of the County and Selection Committee.
8) Tab VIII, Required Form Submittals
. Attachment 1: Vendor Checklist
. Attachment 3: Conflict of Interest Affidavit
. Attachment 4: Vendor Declaration Form
. Attachment 5: Immigration Affidavit Certification
. Attachment 6: Affidavit for Claiming Status as a Local Business
. Attachment 7: Insurance Requirements
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IOD
Exhibit II
General RFP Instructions
1. Questions
Direct questions related to this RFP to the Collier County Purchasing Department E-Procurement
website: www.collierQov.netlbid. Vendors must clearly understand that the only official answer or
position of the County will be the one stated on the Collier County Purchasing Department E-
Procurement website. For general questions, please call the referenced Purchasing Agent noted
on the cover page.
2. Pre-Proposal Conference
The purpose of the pre-proposal conference is to allow an open forum for discussion and
questioning with County staff regarding this RFP with all prospective Vendors having an equal
opportunity to hear and participate. Oral questions will receive oral responses, neither of which will
be official, nor become part of the RFP. Only written responses to written questions will be
considered official, and will be included as part of this RFP as an addendum.
All prospective Vendors are strongly encouraged to attend, as, this will usually be the only pre-
proposal conference for this solicitation. If this pre-proposal conference is denoted as "mandatory",
prospective Vendors must be present in order to submit a proposal response.
3. Compliance with the RFP
Proposals must be in strict compliance with this RFP. Failure to comply with all provisions of the
RFP may result in disqualification.
4. Ambiguity, Conflict, or Other Errors in the RFP
It is the sole responsibility of the Vendor if the Vendor discovers any ambiguity, conflict,
discrepancy, omission or other error in the RFP, to immediately notify the Purchasing Agent, noted
herein, of such error in writing and request modification or clarification of the document prior to
submitting the proposal. The Purchasing Agent will make modifications by issuing a written
revision and will give written notice to all parties who have received this RFP from the Purchasing
Department.
5. Proposal, Presentation, and Protest Costs
The County will not be liable in any way for any costs incurred by any Vendor in the preparation of
its proposal in response to this RFP, nor for the presentation of its proposal and/or participation in
any discussions, negotiations, or, if applicable, any protest procedures.
6. Delivery of Proposals
All proposals are to be delivered before 3:00 pm, Naples local time, on or before August 20,2010
to:
Collier County Board of County Commissioners
Purchasing Department
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3301 Tamiami Trail East, Bldg. "G"
Naples, Florida 34112
Attn:,Scott D. Johnson Purchasing Agent
The County shall not bear the responsibility for proposals delivered to the Purchasing Department
past the stated date and/or time indicated, or to an incorrect address by Vendor's personnel or by
the Vendor's outside carrier. However, the Purchasing/General Services Director, or designee,
shall reserve the right to accept proposals received after the posted close time under the following
conditions:
. The tardy submission of the proposal is due to the following circumstances, which shall
include but not be limited to: late delivery by commercial carrier such as Fed Ex, UPS or
courier where delivery was scheduled before the deadline.
. The acceptance of said proposal does not afford any competing firm an unfair advantage
in the selection process.
Vendors must submit one (1) paper copies with one copv clearly labeled "Master," and six (6)
compact disks (CD's) with one COpy of the proposal on each CD in Word, Excel or PDF. List the
Solicitation Number and Title on the outside of the box or envelope.
7. Validity of Proposals
No proposal can be withdrawn after it is filed unless the Vendor makes their request in writing to
the County prior to the time set for the closing of Proposals. All proposals shall be valid for a
period of one hundred eighty (180) days from the submission date to accommodate evaluation
and selection process.
8. Method of Source Selection
The County is using the Competitive Sealed Proposals methodology of source selection for this
procurement, as authorized by Ordinance Number 87-25, and Collier County Resolution Number
2006-268 establishing and adopting the Collier County Purchasing Policy.
The County may, as it deems necessary, conduct discussions with qualified Vendors determined
to be in contention for being selected for award for the purpose of clarification to assure full
understanding of, and responsiveness to solicitation requirements.
9. Evaluation of Proposals
The County's procedure for selecting is as follows:
1. The County Manager shall appoint a Selection Committee to review all proposals submitted.
2. Request for Proposals issued.
3. Subsequent to the closing of proposals, the Purchasing Agent and Project Manager shall
review the proposals received and verify whether each proposal appears to be minimally
responsive to the requirements of the published RFP.
4. Meetings shall be open to the public and the Purchasing Agent shall publicly post prior notice
of such meeting in the lobby of the Purchasing Building at least one (1) day in advance of all
such meetings.
5. The committee members shall review each Proposal individually and score each proposal
based on the evaluation criteria stated herein.
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6. Prior to the first meeting of the selection committee, the Purchasing Agent will post a notice
announcing the date, time and place of the first committee meeting. Said notice shall be
posted in the lobby of the Purchasing Building not less than three (3) working days prior to the
meeting. The Purchasing Agent shall also post prior notice of all subsequent committee
meetings and shall endeavor to post such notices at least one (1) day in advance of all
subsequent meetings.
7. The committee will compile individual rankings, based on the evaluation criteria as stated
herein, for each proposal to determine committee recommendations. The committee may at
their discretion, schedule presentations or demonstrations from the top-ranked firm(s), make
site visits, and obtain guidance from third party subject matter experts. The final
recommendation will be decided based on review of scores and consensus of committee.
The County reserves the right to withdraw this RFP at any time and for any reason, and to issue
such clarifications, modifications, and/or amendments as it may deem appropriate.
Receipt of a proposal by the County or a submission of a proposal to the County offers no rights
upon the Vendor nor obligates the County in any manner.
Acceptance of the proposal does not guarantee issuance of any other governmental approvals.
Proposals which include provisions requiring the granting of zoning variances shall not be
considered.
10. References
The County reserves the right to contact any and all references to obtain, without limitation, ratings
for the following performance indicators:
. On a scale of 1-10, with 1 being very dissatisfied and ten exceeding your every
expectation, how satisfied were you with the firm's performance?
. What specifically did you like about their approach?
. What do you believe were shortcomings or that they could have done better?
. Did they meet your schedule requirements?
. How were their communications? Were you always kept in the loop?
. How responsive were they in addressing problems with the project?
. How was the quality/experience/personality of their personnel? (Specifically the project
manager?)
. Would you use this firm again?
. Additional comments
A uniform sample of references will be checked for each Vendor. Vendors will be scored on a
scale of 1 to 10, with 10 being the highest possible score. This score will also be used in
determining the score to be given to the "past performance" evaluation factor for each
proposal.
11. Proposal Selection Committee and Evaluation Factors
The County Manager shall appoint a Selection Committee to review all proposals submitted. The
factors to be considered in the evaluation of proposal responses are listed below.
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Business Plan
Cost of Services to the County
Experience and Capacity of the Firm
Specialized Expertise of Team Members
Local Vendor Preference
TOTAL
35
10
25
20
10
100
Tie Breaker: In the event of a tie, both in individual scoring and in final ranking, the firm with
the lowest paid dollars by Collier County to the vendor (as obtained from the County's financial
system) within the last five (5) years will receive the higher individual ranking. If there is a multiple
firm tie in either individual scoring or final ranking, the firm with the lowest volume of work shall
receive the higher ranking, the firm with the next lowest volume of work shall receive the next
highest ranking and so on.
12. Acceptance or Rejection of Proposals
The right is reserved by the County to waive any irregularities in any proposal, to reject any or all
proposals, to re-solicit for proposals, if desired, and upon recommendation and justification by
Collier County to accept the proposal which in the judgment of the County is deemed the most
advantageous for the public and the County of Collier.
Any proposal which is incomplete, conditional, obscure or which contains irregularities of any kind,
may be cause for rejection. In the event of default of the successful Vendor, or their refusal to
enter into the Collier County contract, the County reserves the right to accept the proposal of any
other Vendor or to re-advertise using the same or revised documentation, at its sole discretion.
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Exhibit III
Collier County Purchase Order Terms and Conditions
1 . Offer
This offer is subject to cancellation by the
COUNTY without notice if not accepted by
VENDOR within fourteen (14) days of
issuance.
2. Acceptance and Confirmation
This Purchase Order (including all
documents attached to or referenced
therein) constitutes the entire agreement
between the parties, unless otherwise
specifically noted by the COUNTY on the
face of this Purchase Order. Each delivery
of goods and/or services received by the
COUNTY from VENDOR shall be deemed to
be upon the terms and conditions contained
in this Purchase Order.
No additional terms may be added and
Purchase Order may not be changed except
by written instrument executed by the
COUNTY. VENDOR is deemed to be on
notice that the COUNTY objects to any
additional or different terms and conditions
contained in any acknowledgment, invoice
or other communication from VENDOR,
notwithstanding the COUNTY'S acceptance
or payment for any delivery of goods and/or
services, or any similar act by VENDOR.
3. Inspection
All goods and/or services delivered
hereunder shall be received subject to the
COUNTY'S inspection and approval and
payment therefore shall not constitute
acceptance. All payments are subject to
adjustment for shortage or rejection. All
defective or nonconforming goods will be
returned pursuant to VENDOR'S instruction
at VENDOR'S expense.
To the extent that a purchase order requires
a series of performances by VENDOR, the
COUNTY prospectively reserves the right to
cancel the entire remainder of the Purchase
Order if goods and/or services provided
early in the term of the Purchase Order are
non-conforming or otherwise rejected by the
COUNTY.
4. Shipping and Invoices
a) All goods are FOB destination and must
be suitably packed and prepared to
secure the lowest transportation rates
and to comply with all carrier
regulations. Risk of loss of any goods
sold hereunder shall transfer to the
COUNTY at the time and place of
delivery; provided that risk of loss prior
to actual receipt of the goods by the
COUNTY nonetheless remain with
VENDOR.
b) No charges will be paid by the COUNTY
for packing, crating or cartage unless
otherwise specifically stated in this
Purchase Order. Unless otherwise
provided in Purchase Order, no invoices
shall be issued nor payments made
prior to delivery. Unless freight and
other charges are itemized, any
discount will be taken on the full amount
of invoice.
c) All shipments of goods scheduled on the
same day via the same route must be
consolidated. Each shipping container
must be consecutively numbered and
marked to show this Purchase Order
number. The container and Purchase
Order numbers must be indicated on bill
of lading. Packing slips must show
Purchase Order number and must be
included on each package of less than
container load (LCL) shipments and/or
with each car load of equipment. The
COUNTY reserves the right to refuse or
return any shipment or equipment at
VENDOR'S expense that is not marked
with Purchase Order numbers.
VENDOR agrees to declare to the
carrier the value of any shipment made
under this Purchase Order and the full
invoice value of such shipment.
d) All invoices must contain the Purchase
Order number and any other specific
information as identified on the
Purchase Order. Discounts of prompt
payment will be computed from the date
of receipt of goods or from date of
receipt of invoices, whichever is later.
Payment will be made upon receipt of a
proper invoice and in compliance with
Chapter 218, Fla. Stats., otherwise
known as the "Local Government
Prompt Payment Act," and, pursuant to
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the Board of County Commissioners
Purchasing Policy.
5. Time Is Of the Essence
Time for delivery of goods or performance of
services under this Purchase Order is of the
essence. Failure of VENDOR to meet
delivery schedules or deliver within a
reasonable time, as interpreted by the
COUNTY in its sole judgment, shall entitle
the COUNTY to seek all remedies available
to it at law or in equity. VENDOR agrees to
reimburse the COUNTY for any expenses
incurred in enforcing its rights. VENDOR
further agrees that undiscovered delivery of
nonconforming goods and/or services is not
a waiver of the COUNTY'S right to insist
upon further compliance with all
specifications.
6. Changes
The COUNTY may at any time and by
written notice make changes to drawings
and specifications, shipping instructions,
quantities and delivery schedules within the
general scope of this Purchase Order.
Should any such change increase or
decrease the cost of, or the time required for
performance of the Purchase Order, an
equitable adjustment in the price and/or
delivery schedule will be negotiated by the
COUNTY and VENDOR. Notwithstanding
the foregoing, VENDOR has an affirmative
obligation to give notice if the changes will
decrease costs. Any claims for adjustment
by VENDOR must be made within thirty (30)
days from the date the change is ordered or
within such additional period of time as may
be agreed upon by the parties.
7. Warranties
VEN DOR expressly warrants that the goods
and/or services covered by this Purchase
Order will conform to the specifications,
drawings, samples or other descriptions
furnished or specified by the COUNTY, and
will be of satisfactory material and quality
production, free from defects and sufficient
for the purpose intended. Goods shall be
delivered free from any security interest or
other iien, encumbrance or claim of any third
party. These warranties shall survive
inspection, acceptance, passage of title and
payment by the COUNTY.
100 'J_
8. Statutory Conformity
Goods and services provided pursuant to
this Purchase Order, and their production
and transportation shall conform to all
applicable laws, including but not limited to
the Occupational Health and Safety Act, the
Federal Transportation Act and the Fair
Labor Standards Act, as well as any law or
regulation noted on the face of the Purchase
Order.
g. Advertising
No VENDOR providing goods and services
to the COUNTY shall advertise the fact that
it has contracted with the COUNTY for
goods and/or services, or appropriate or
make use of the COUNTY'S name or other
identifying marks or property without the
prior written consent of the COUNTY'S
Purchasing Department.
10. Indemnification
VENDOR shall indemnify and hold harmless
the COUNTY from any and all claims,
including claims of negligence, costs and
expenses, including but not limited to
attorneys' fees, arising from, caused by or
related to the injury or death of any person
(including but not limited to employees and
agents of VENDOR in the performance of
their duties or otherwise), or damage to
property (including property of the COUNTY
or other persons), which arise out of or are
incident to the goods and/or services to be
provided hereunder.
11. Warranty of Non-Infringement
VENDOR represents and warrants that all
goods sold or services performed under this
Purchase Order are: a) in compliance with
applicable laws; b) do not infringe any
patent, trademark, copyright or trade secrel;
and c) do not constitute unfair competition.
VENDOR shall indemnify and hold harmless
the COUNTY from and against any and all
claims, including claims of negligence, costs
and expense, including but not limited to
attorneys' fees, which arise from any claim,
suit or proceeding alleging that the
COUNTY'S use of the goods and/or
services provided under this Purchase Order
are inconsistent with VENDOR'S
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representations and warranties in section 11
(a).
If any claim which arises from VENDOR'S
breach of section 11 (a) has occurred, or is
likely to occur, VENDOR may, at the
COUNTY'S option, procure for the COUNTY
the right to continue using the goods or
services, or replace or modify the goods or
services so that they become non-infringing,
(without any material degradation in
performance, quality, functionality or
additional cost to the COUNTY).
12. Insurance Requirements
The VENDOR, at its sole expense, shall
provide commercial insurance of such type
and with such terms and limits as may be
reasonably associated with the Purchase
Order. Providing and maintaining adequate
insurance coverage is a material obligation
of the VENDOR. All insurance pOlicies shall
be executed through insurers authorized or
eligible to write policies in the State of
Florida.
13. Compliance with Laws
In fulfilling the terms of this Purchase Order,
VENDOR agrees that it will comply with all
federal, state, and iocal laws, rules, codes,
and ordinances that are applicable to the
conduct of its business. By way of non-
exhaustive example, this shall include the
American with Disabilities Act and all
prohibitions against discrimination on the
basis of race, religion, sex creed, national
origin, handicap, marital status, or veterans'
status. Further, VENDOR acknowledges
and without exception or stipulation shall be
fuliy responsibie for complying with the
provisions of the Immigration Reform and
Control Act of 1986 as located at 8 U.S.C.
1324, et seq. and regulations relating
thereto, as either may be amended. Failure
by the awarded firm(s) to comply with the
laws referenced herein shall constitute a
breach of the award agreement and the
County shall have the discretion to
unilaterally terminate said agreement
immediately. Any breach of this provision
may be regarded by the COUNTY as a
material and substantiai breach of the
contract arising from this Purchase Order.
100 II
Neither the COUNTY nor VENDOR shall be
responsible for any delay or failure in
performance resulting from any cause
beyond their control, including, but without
limitation to war, strikes, civil disturbances
and acts of nature. When VENDOR has
knowledge of any actual or potential force
majeure or other conditions which will delay
or threatens to delay timely performance of
this Purchase Order, VENDOR shall
immediately give notice thereof, including all
relevant information with respects to what
steps VENDOR is taking to complete
delivery of the goods and/or services to the
COUNTY.
15. Assignment
VENDOR may not assign this Purchase
Order, nor any money due or to become due
without the prior written consent of the
COUNTY. Any assignment made without
such consent shall be deemed void.
16. Taxes
Goods and services procured subject to this
Purchase Order are exempt from Florida
sales and use tax on real property, transient
rental property rented, tangible personal
purchased or rented, or services purchased
(Florida Statutes, Chapter 212), and from
federal excise tax.
17. Annual Appropriations
The COUNTY'S performance and obligation
to pay under this Purchase Order shall be
contingent upon an annual appropriation of
funds.
18. Termination
This Purchase Order may be terminated at
any time by the COU NTY upon 30 days
prior written notice to the VENDOR. This
Purchase Order may be terminated
immediately by the COUNTY for breach by
VENDOR of the terms and conditions of this
Purchase Order, provided that COUNTY has
provided VENDOR with notice of such
breach and VENDOR has failed to cure
within 10 days of receipt of such notice.
19. General
a) This Purchase Order shall be governed
by the laws of the State of Florida. The
venue for any action brought to
specifically enforce any of the terms and
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14. Force Majeure
10D '~
conditions of this Purchase Order shall
be the Twentieth Judicial Circuit in and
for Collier County, Florida
b) Failure of the COUNTY to act
immediately in response to a breach of
this Purchase Order by VENDOR shall
not constitute a waiver of breach.
Waiver of the COUNTY by any default
by VENDOR hereunder shall not be
deemed a waiver of any subsequent
default by VENDOR.
c) All notices under this Purchase Order
shall be sent to the respective
addresses on the face page by certified
mail, return receipt requested, by
overnight courier service, or by personal
delivery and will be deemed effective
upon receipt. Postage, delivery and
other charges shall be paid by the
sender. A party may change its address
for notice by written notice complying
with the requirements of this section.
d) The Vendor agrees to reimbursement of
any travel expenses that may be
associated with this Purchase Order in
accordance with Florida Statute Chapter
112.061, Per Diem and Travel
Expenses for Public Officers, employees
and authorized persons.
e) In the event of any conflict between or
among the terms of any Contract
Documents related to this Purchase
Order, the terms of the Contract
Documents shall take precedence over
the terms of the Purchase Order. To the
extent any terms and lor conditions of
this Purchase Order duplicate or overlap
the Terms and Conditions of the
Contract Documents, the provisions of
the Terms and/or Conditions that are
most favorable to the County and/or
provide the greatest protection to the
County shall govern.
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Exhibit IV
Additional Terms and Conditions for RFP
1. Contract Term
The contract term, if an award(s) is/are made is intended to be two (2) years with two (2) one (1) year
renewal options.
Prices shall remain firm for the initial term of this contract. Requests for consideration of a price
adjustment must be made on the contract anniversary date, in writing, to the Purchasing Director.
Price adjustments are dependent upon budget availability and Program Manager approval.
Surcharges will not be accepted in conjunction with this contract, and such charges should be
incorporated into the pricing structure.
2. Insurance Requirements
The Vendor shall at its own expense, carry and maintain insurance coverage from responsible
companies duly authorized to do business in the State of Florida as set forth in the Insurance and
Bonding attachment of this solicitation. The Vendor shall procure and maintain property insurance
upon the entire project, if required, to the full insurable value of the scope of work.
The County and the Vendor waive against each other and the County's separate Vendors,
Contractors, Design Consultant, Subcontractors agents and employees of each and all of them, all
damages covered by property insurance provided herein, except such rights as they may have to the
proceeds of such insurance. The Vendor and County shall, where appropriate, require similar
waivers of subrogation from the County's separate Vendors, Design Consultants and Subcontractors
and shall require each of them to include similar waivers in their contracts.
Collier County shall be responsible for purchasing and maintaining, its own liability insurance.
Certificates issued as a result of the award of this solicitation must identify "For any and all work
performed on behalf of Collier County."
The General Liability Policy provided by Vendor to meet the requirements of this solicitation shall
name Collier County, Florida, as an additional insured as to the operations of Vendor under this
solicitation and shall contain a severability of interests provisions.
Collier County Board of County Commissioners shall be named as the Certificate Holder. The
"Certificate Holder" should read as follows:
Collier County
Board of County Commissioners
Naples, Florida
The amounts and types of insurance coverage shall conform to the minimum requirements set forth
in the Insurance and Bonding attachment, with the use of Insurance Services Office (ISO) forms and
endorsements or their equivalents. If Vendor has any self-insured retentions or deductibles under
any of the below listed minimum required coverage, Vendor must identify on the Certificate of
Insurance the nature and amount of such self- insured retentions or deductibles and provide
satisfactory evidence of financial responsibility for such obligations. All self-insured retentions or
deductibles will be Vendor's sole responsibility.
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Coverage(s) shall be maintained without interruption from the date of commencement of the Work
until the date of completion and acceptance of the scope of work by the County or as specified in this
solicitation, whichever is longer.
The Vendor and/or its insurance carrier shall provide 30 days written notice to the County of policy
cancellation or non-renewal on the part of the insurance carrier or the Vendor. The Vendor shall also
notify the County, in a like manner, within twenty-four (24) hours after receipt, of any notices of
expiration, cancellation, non-renewal or material change in coverage or limits received by Vendor
from its insurer and nothing contained herein shall relieve Vendor of this requirement to provide
notice. In the event of a reduction in the aggregate limit of any policy to be provided by Vendor
hereunder, Vendor shall immediately take steps to have the aggregate limit reinstated to the full
extent permitted under such policy.
Should at any time the Vendor not maintain the insurance coveragels) required herein, the County
may terminate the Agreement or at its sole discretion shall be authorized to purchase such
coverage(s) and charge the Vendor for such coverage(s) purchased. If Vendor fails to reimburse the
County for such costs within thirty (30) days after demand, the County has the right to offset these
costs from any amount due Vendor under this Agreement or any other agreement between the
County and Vendor. The County shall be under no obligation to purchase such insurance, nor shall it
be responsible for the coverage(s) purchased or the insurance company or companies used. The
decision of the County to purchase such insurance coverage(s) shall in no way be construed to be a
waiver of any of its rights under the Contract Documents.
If the initial or any subsequently issued Certificate of Insurance expires prior to the completion of the
scope of work, the Vendor shall furnish to the County renewal or replacement Certificate(s) of
Insurance not later than ten (10) calendar days after the expiration date on the certificate. Failure of
. the Vendor to provide the County with such renewal certificate(s) shall be considered justification for
the County to terminate any and all contracts.
3. Offer Extended to Other Governmental Entities
Collier County encourages and agrees to the successful vendor extending the pricing, terms and
conditions of this solicitation or resultant contract to other governmental entities at the discretion of
the successful vendor.
4. Additional Items and/or Services
During the contract term, Collier County reserves the right to add related items and/or services upon
negotiation of a satisfactory price by the Project Manager and Vendor.
5. Use of Subcontractors
Bidders on any service related project, including construction, must be qualified and directly
responsible for 75% or more of the solicitation amount for said work.
6. County's Right to Inspect
The County or its authorized Agent shall have the right to inspect the Vendor's facilities/project site
during and after each work assignment the Vendor is performing.
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7. Additional Terms and Conditions of Contract
100
,J'I V"'\ IC- \
~ 0;: c:,<'" -
Collier County has developed standard contracts/agreements, approved by ttl6'soard of County
Commissioners IBCC). The selected Vendor shall be required to sign a standard Collier County
contract within twenty one (21) days of Notice of Selection for Award.
The County reserves the right to include in any contract document such terms and conditions, as it
deems necessary for the proper protection of the rights of Collier County. A sample copy of this
contract is available upon request. The County will not be obligated to sign any contracts,
maintenance and/or service agreements or other documents provided by the Vendor.
8. Payment Method
Payments are made in accordance with the Local Government Prompt Payment Act, Chapter 218,
Florida Statutes. Vendor's invoices must include:
. Purchase Order Number
. Description and quantities of the goods or services provided per instructions on the County's
purchase order or contract.
Invoices shall be sent to:
Board of County Commissioners
Attn: Accounts Payable
Building F, 7th Floor
3301 Tamiami Trail E
Naples FL 34112
Collier County, in its sole discretion, will determine the method of payment for goods and/or services
as part of this agreement.
Payment methods include:
. Traditional- payment by check, wire transfer or other cash equivalent.
. Standard - payment by purchasing card. Collier County's Purchasing Card Program is supported
by standard bank credit suppliers (i.e. VISA and MasterCard), and as such, is cognizant of the
Rules for VISA Merchants and MasterCard Merchant Rules.
Collier County cautions vendors to consider both methods of payment when determining pricing as
no additional surcharges or fees will be considered (per Rules for VISA Merchants and MasterCard
Merchant Rules). The County will entertain bids clearly stating pricing for standard payment methods.
An additional separate discounted price for traditional payments may be provided at the initial bid
submittal if it is clearly marked as an "Additional Cash Discount."
Upon execution of the Contract and completion of each month's work, payment requests shall be
submitted to the Project Manager on a monthly basis by the Contractor for services rendered for that
prior month. Services beyond sixty (60) days from current monthly invoice will not be considered for
payment without prior approval from the Project manager. All invoices must be submitted within the
fiscal year the work was performed. (County's fiscal year is October 1 - September 30.) Invoices
submitted after the close of the fiscal year will not be accepted (or processed for payment) unless
specifically authorized by the Project Manager.
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Payments will be made for articles and/or services furnished, delivered, and accepted, upon receipt
and approval of invoices submitted on the date of services or within six (6) months after completion of
contract. Any untimely submission of invoices beyond the specified deadline period is subject to non-
payment under the legal doctrine of "laches" as untimely submitted. Time shall be deemed of the
essence with respect to the timely submission of invoices under this agreement.
Invoices shall not reflect sales tax. After review and approval, the invoice will be transmitted to the
Finance Division for payment. Payment will be made upon receipt of proper invoice and in
compliance with Chapter 218, Florida Statutes, otherwise known as the "Local Government Prompt
Payment Act." Collier County reserves the right to withhold and/or reduce an appropriate amount of
any payment for work not performed or for unsatisfactory performance of Contractual requirements.
9. Environmental Health and Safety
All Vendors and Sub vendors performing service for Collier County are required and shall comply
with all Occupational Safety and Health Administration (OSHA), State and County Safety and
Occupational Health Standards and any other applicable rules and regulations. Vendors and Sub
vendors shall be responsible for the safety of their employees and any unsafe acts or conditions that
may cause injury or damage to any persons or property within and around the work site. All firewall
penetrations must be protected in order to meet Fire Codes.
Collier County Government has authorized OSHA representatives to enter any Collier County facility,
property and/or right-of-way for the purpose of inspection of any Vendor's work operations. This
provision is non-negotiable by any department and/or Vendor.
All new electrical installations shall incorporate NFPA 70E Short Circuit Protective Device
Coordination and Arc Flash Studies where relevant as determined by the engineer.
All electrical installations shall be labeled with appropriate NFPA 70E arch flash boundary and PPE
Protective labels.
10. Licenses
The Vendor is required to possess the correct Business Tax Receipt, professional license, and any
other authorizations necessary to carry out and perform the work required by the project pursuant to
all applicable Federal, State and Local Law, Statute, Ordinances, and rules and regulations of any
kind. Additionally, copies of the required licenses must be submitted with the proposal
response indicating that the entity proposing, as well as the team assigned to the County
account, is properly Iicenlied to perform the activities or work included in the contract
documents. Failure on the'part of any Vendor to submit the required documentation may be
grounds to deem Vendor non-responsive. A Vendor, with an office within Collier County is also
required to have an occupational license.
If you have questions regarding professional licenses contact the Contractor Licensing, Community
Development and Environmental Services at (239) 252-2431, 252-2432 or 252-2909. Questions
regarding required occupational licenses, please contact the Tax Collector's Office at (239) 252-
2477.
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11. Principals/Collusion
By submission of this Proposal the undersigned, as Vendor, does declare that the only person or
persons interested in this Proposal as principal or principals is/are named therein and that no person
other than therein mentioned has any interest in this Proposal or in the contract to be entered into;
that this Proposal is made without connection with any person, company or parties making a
Proposal, and that it is in all respects fair and in good faith without collusion or fraud.
12. Relation of County
It is the intent of the parties hereto that the Vendor shall be legally considered an independent
Vendor, and that neither the Vendor nor their employees shall, under any circumstances, be
considered employees or agents of the County, and that the County shall be at no time legally
responsible for any negligence on the part of said Vendor, their employees or agents, resulting in
either bodily or personal injury or property damage to any individual, firm, or corporation.
13. Termination
Should the Vendor be found to have failed to perform his services in a manner satisfactory to the
County, the County may terminate this Agreement immediately for cause; further the County may
terminate this Agreement for convenience with a thirty (30) day written notice. The County shall be
sole judge of non-performance.
14. Lobbying
All firms are hereby placed on NOTICE that the Board of County Commissioners does not wish to be
lobbied, either individually or collectively about a project for which a firm has submitted a Proposal.
Firms and their agents are not to contact members of the County Commission for such purposes as
meeting or introduction, luncheons, dinners, etc. During the process, from Proposal closinQ to
final Board approval, no firm or their agent shall contact any other employee of Collier County in
reference to this Proposal, with the exception of the Purchasing Director or his designee(s). Failure to
abide by this provision may serve as grounds for disqualification for award of this contract to the firm.
15. Certificate of Authority to Conduct Business in the State of Florida (Florida Statute 607.1501)
In order to be considered for award, firms submitting a response to this solicitation shall be required
to provide a certificate of authority from the Florida Department of State Divisions of Corporations in
accordance with the requirements of Florida Statute 607.1501 (www.sunbiz.orQ.lsearch,hlml). A copy
of the document shall be submitted with the solicitation response and the document number shall be
identified. Firms who do not provide the certificate of authority at the time of response shall be
required to provide same within five (5) days upon notification of selection for award. If the firm
cannot provide the document within the referenced timeframe, the County reserves the right to award
to another firm.
16. Single Proposal
Each Vendor must submit, with their proposal, the required forms included in this RFP. Only one
proposal from a legal entity as a primary will be considered. A legal entity that submits a proposal as
a primary or as part of a partnership or joint venture submitting as primary may not then act as a sub-
consultant to any other firm submitting under the same RFP. If a legal entity is not submitting as a
primary or as part of a partnership or joint venture as a primary, that legal entity may act as a sub-
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tfl
consultant to any other firm or firms submitting under the same RFP. All submittals in violation of this
requirement will be deemed non-responsive and rejected from further consideration.
In addition, consultants that have participated and/or will participate in the development of
scope, background information or oversight functions on this project are precluded from
submitting a Proposal as either a prime or sub- consultant.
17. Protest Procedures
Any actual or prospective Vendor to a Request for Proposal, who is aggrieved with respect to the
former, shall file a written protest with the Purchasing Director prior to the due date for acceptance of
proposals. All such protests must be filed with the Purchasing Director no later than 11 :00 a.m.
Collier County time on the final published date for the acceptance of the Request for Proposals.
The Board of County Commissioners will make award of contract in public session. Award
recommendations will be posted outside the offices of the Purchasing Department on Wednesdays
and Thursdays. Any actual or prospective respondent who desires to formally protest the
recommended contract award must file a notice of intent to protest with the Purchasing Director
within two (2) calendar days (excluding weekends and County holidays) of the date that the
recommended award is posted.
Upon filing of said notice, the protesting party will have five (5) days to file a formal protest and will be
given instructions as to the form and content requirements of the formal protest. A copy of the
"Protest Policy" is available at the office of the Purchasing Director.
18. Public Entity Crime
A person or affiliate who has been placed on the convicted vendor list following a conviction for a
public entity crime may not submit a bid, proposal, or reply on a contract to provide any goods or
services to a public entity; may not submit a bid, proposal, or reply on a contract with a public entity
for the construction or repair of a public building or public work; may not submit bids, proposals, or
replies on leases of real property to a public entity; may not be awarded or perform work as a
contractor, supplier, subcontractor, or consultant under a contract with any public entity; and may not
transact business with any public entity in excess of the threshold amount provided in s. 287.017 for
CATEGORY TWO for a period of 36 months following the date of being placed on the convicted
vendor list.
19. Conflict of Interest
Vendor shall complete the Conflict of Interest Affidavit included as an attachment to this RFP
document. Disclosure of any potential or actual conflict of interest is subject to County staff review
and does not in and of itself disqualify a firm from consideration. These disclosures are intended to
identify and or preclude conflict of interest situations during contract selection and execution.
20. Prohibition of Gifts to County Employees
No organization or individual shall offer or give, either directly or indirectly, any favor, gift, loan, fee,
service or other item of value to any County employee, as set forth in Chapter 112, Part III, Florida
Statutes, the current Collier County Ethics Ordinance and County Administrative Procedure 5311.
Violation of this provision may result in one or more of the following consequences: a. Prohibition by
the individual, firm, and/or any employee of the firm from contact with County staff for a specified
period of time; b. Prohibition by the individual and/or firm from doing business with the County for a
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specified period of time, including but not limited to: submitting bids, RFP, andlor quotes; and, c.
immediate termination of any contract held by the individual andlor firm for cause.
21. Immigration Affidavit Certification
Statutes and executive orders require employers to abide by the immigration laws of the United
States and to employ only individuals who are eligible to work in the United States.
The E-Verify program, operated by the Department of Homeland Security (DHS) in partnership with
the Social Security Administration (SSA), provides an Internet-based means of verifying employment
eligibility of workers in the United States; it is not a substitute for any other employment eligibility
verification requirements. The program will be used for Collier County formal Invitations to Bid (ITB)
and Request for Proposals (RFP) including professional services and construction.
Exceptions to the program:
. Commodity based procurement where no services are provided.
. In exceptional cases, the Purchasing Department may waive the requirement.
Vendors are required to enroll in the E-Verify program within thirty (30) calendar days of contract
award, and use E-Verify within thirty (30) calendar days thereafter to verify employment eligibility of
their employees assigned to the contract at the time of enrollment in E-Verify. Additionally, vendors
shall require all subcontracted vendors to flow down the requirement to use E-Verify to
subcontractors.
If the vendor is already enrolled in E-Verify, they must use E-Verify within thirty (30) calendar days of
contract award to verify employment eligibility of their employees assigned to the contract
Following this initial period they must initiate verification of all new hires of the Vendor and of all
employees newly assigned to the contract within three (3) business days of their date of hire or date
of assignment to the contract.
Vendors shall be required to provide the Collier County Purchasing Department an executed affidavit
vowing they shall comply with the E,Verify Program for each servicelproject. The affidavit is attached
to the solicitation documents. If the bidderNendor does not comply, they may be deemed non-
responsive.
For additional information regarding the Employment Eligibility Verification System (E-Verify) program
visit the following website: hIlDJIwww.dhs.qovIE-Verifv. It shall be the vendor's responsibility to
familiarize themselves with all rules and regulations governing this program.
Vendor acknowledges, and without exception or stipulation, any firm(s) receiving an award shall be
fully responsible for complying with the provisions of the Immigration Reform and Control Act of 1986
as located at 8 U.s.C. 1324, et seq. and regulations relating thereto, as either may be amended.
Failure by the awarded firm(s) to comply with the laws referenced herein shall constitute a breach of
the award agreement and the County shall have the discretion to unilaterally terminate said
agreement immediately.
22. Collier County Local Preference Policy
Collier County provides an incentive to local business to enhance the opportunities of local
businesses in the award of County contracts. In the evaluation of proposals, the County rewards
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Vendors for being a local business by granting a ten (10) points incentive in the evaluation criterion
points.
A "local business" is defined as a business that has a valid occupational license issued by either
Collier or Lee County for a minimum of one (1) year prior to a Collier County bid or proposal
submission that authorizes the business to provide the commodities or services to be purchased, and
a physical business address located within the limits of Collier or Lee Counties from which the vendor
operates or performs business. Post Office Boxes are not verifiable and shall not be used for the
purpose of establishing said physical address. In addition to the foregoing, a vendor shall not be
considered a "local business" unless it contributes to the economic development and well'being of
either Collier or Lee County in a verifiable and measurable way. This may include, but not be limited
to, the retention and expansion of employment opportunities, the support and increase to either
Collier or Lee County's tax base, and residency of employees and principals of the business within
Collier or Lee County. Vendors shall affirm in writing their compliance with the foregoing at the time of
submitting their bid or proposal to be eligible for consideration as a "local business" under this
section.
The vendor must complete and submit with their proposal response the Affidavit for Claiming Status
as a Local Business which is included as part of this solicitation.
Failure on the part of a vendor to submit this Affidavit with their proposal response will
preclude said Vendor from being considered for local preference under this solicitation.
A vendor who misrepresents the Locai Preference status of its firm in a proposal or bid submitted to
the County will lose the privilege to claim Local Preference status for a period of up to one year.
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Attachment 1
Collier County Board of County Commissioners
Purchasing Department
Vendor Check List
IMPORTANT: THIS SHEET MUST BE SIGNED. Please read carefully, sign in the spaces
indicated and return with your Proposal. Vendor should check off each of the following items as the
necessary action is completed:
D The Proposal has been signed.
D All applicable forms have been signed and included, along with licenses to complete the
requirements of the project.
D Any addenda have been signed and included.
D The mailing envelope has been addressed to:
Collier County Board of County Commissioners
Purchasing Department, Building "8"
3301 Tamiami Trail, East
Naples, Florida 34112
Attn: Scott D. Johnson, Purchasing Agent
D The mailing envelope must be sealed and marked with 10-5541 Tourism Marketing Services
and August 20, 2010.
D The Proposal will be mailed or delivered in time to be received no later than the specified due date
and time. (Otherwise Proposal cannot be considered.)
ALL COURIER-DELIVERED PROPOSALS MUST HAVE THE RFP NUMBER AND TITLE ON THE
OUTSIDE OF THE COURIER PACKET.
Name of Firm:
Address:
City, State, Zip:
Telephone:
Email:
Representative Signature:
Representative Name:
Date
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100 .,
Attachment 2
Vendor's Non-Response Statement
The sole intent of the Collier County Purchasing Department is to issue solicitations that are clear,
concise and openly competitive. Therefore, we are interested in ascertaining reasons for prospective
Vendors not wishing to respond to this solicitation.
If your firm is not responding to this RFP, please indicate the reason(s) by checking the item(s) listed
below and return this form via email or fax, noted on the cover page, or mail to Collier County Purchasing
Department, 3301 Tamiami Trail East, Naples, Florida 34112.
We are not responding to 10-5541 Tourism Marketing Services for the following reason(s):
D Services requested not available through our company.
D Our firm could not meet specifications/scope of work.
D Specifications/scope of work not clearly understood or applicable (too vague, rigid, etc.)
D Project is too small.
D Insufficient time allowed for preparation of response.
D Incorrect address used. Please correct mailing address:
D Other reason(s):
Name of Firm:
Address:
City, State, Zip:
Telephone:
Email:
Representative Signature:
Representative Name:
Date
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/t~
Attachment 3
Conflict of Interest Affidavit
By the signature below, the firm (employees, officers and/or agents) certifies, and hereby discloses, that,
to the best of their knowledge and belief, all relevant facts concerning past, present, or currently planned
interest or activity (financial, contractual, organizational, or otherwise) which relates to the proposed
work; and bear on whether the firm (employees, officers and/or agents) has a possible conflict have been
fully disclosed.
Additionally, the firm (employees, officers and/or agents) agrees to immediately notify in writing the
Purchasing/General Services Director, or designee, if any actual or potential conflict of interest arises
during the contract and/or project duration.
Firm:
Signature and Date:
Print Name
Title of Signatory
State of
County of
SUBSCRIBED AND SWORN to before me this
20
by
day of
, who is personally known to me to be the
for the Firm, OR who produced the following
identification
Notary Public
My Commission Expires
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It,'"
Attachment 4
Vendor Declaration Statement
BOARD OF COUNTY COMMISSIONERS
Collier County Government Complex
Naples, Florida 34112
RE: Solicitation # and Title: 10-5541 Tourism Marketing Services
Dear Commissioners:
The undersigned, as Vendor declares that this proposal is made without connection or arrangement with
any other person and this proposal is in every respect fair and made in good faith, without collusion or
fraud.
The Vendor agrees, if this proposal is accepted, to execute a Collier County document for the purpose of
establishing a formal contractual relationship between the firm and Collier County, for the performance of
all requirements to which the proposal pertains. The Vendor states that the proposal is based upon the
proposal documents listed by Solicitation # and Title: 10-5541 Tourism Marketing Services.
(Proposal Continued on Next Page)
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Ii
PROPOSAL CONTINUED
iN WITNESS WHEREOF, WE have hereunto subscribed our names on this ~ day of
in the County of , in the State of
Firm's Legal Name:
Address:
City, State, Zip Code:
Florida Certificate of
Authority Document Number:
Federal Tax Identification
Number
Telephone:
FAX:
Check on of the following:
Signature by:
(Typed and written)
Title:
Send payments to:
(required if different from above)
Contact name:
Title:
Address:
City, State, ZIP
Telephone:
FAX:
Email:
Office servicing Collier
County to place orders
(required if different from above)
Contact name:
Title:
Address:
City, State, ZIP
,20
D Sole Proprietorship
D Corporation or P. A. State of
D Limited Partnership
D General Partnership
Additional Contact Information
Company name used as payee
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10 D 14
Telephone:
Email
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10 D .<~.
~~ Count}'
"." '. .
Attachment 5
n j :i1$:<.B':~..~ ~:~I!c:r;.:, >...,c4~:;(i
Immigration Affidavit Certification
~rT,,:' ',<~
Solicitation # and Title: 10-5541 Tourism Marketing Services
This Affidavit is required and should be signed, notarized by an authorized principal of the firm and submitted with
formallnvilations to Bid (ITB's) and Request for Proposals (RFP) submittals. Failure to include this Affidavit with
proposal will deiay in the consideration and reviewing of vendor's proposals and could result in the vendor's
proposal being deemed non-responsive.
Collier County will not intentionally award County contracts to any vendor who knowingly employs unauthorized
alien workers, constituting a violation of the employment provision contained in 8 U.S.C. Section 1324 a(e) Section
274A(e) of the Immigration and Nationality Act ("INA").
Collier County may consider the employment by any vendor of unauthorized aliens a violation of Section 274A (e)
of the INA. Such Violation by the recipient of the Employment Provisions contained in Section 274A (e) of the INA
shall be grounds for unilateral termination of the contract by Collier County.
Vendor attests that they are fully compliant with all applicable immigration laws (specifically to the 1986 Immigration
Act and subsequent Amendment(s)) and agrees to abide by Collier County Employment Eligibility Verification
System requirements regarding this solicitation.
Company Name
Print Name
Signature
Title
Date
State of
County of
The foregoing instrument was signed and acknowledged before me this
by
day of
,20~
who has produced
(Print or Type Name)
as identification.
(Type of Identification and Number)
Notary Public Signature
Printed Name of Notary Public
Notary Commission Number/Expiration
The signee of this Affidavit guarantees, as evidenced by the sworn affidavit required herein, the truth and accuracy
of this affidavit to interrogatories hereinafter made. Collier County reserves the right, at any time, to request
supporting documentation as evidence of the vendor's compliance with this sworn affidavit.
10-5541
G/Current T emplate-Solicitations\RFP _Non_ ceNA Template_0415201 0
32
100 .
~rCouttty
..".'" _.,"''"'''''~ - ...
Attachment 6
~ ~ j "'r\' ;'"i:~~"a1 :-., '12 ;SefvK,e-s,~ i ~ 1/1 &lor I
'h.~,~' ;
Affidavit for Claiming Status as a Local Business
Solicitation # and Title: 10-5541 Tourism Marketing Services (Check Appropriate Boxes Below)
State of Florida (Select County if Vendor is described as a Local Business
D Collier County
D Lee County
Vendor affirms that it is a local business as defined by the Purchasing Policy of the Collier County Board of County
Commissioners and the Regulations Thereto. As defined in Section XI of the Collier County Purchasing Policy;
A "local business" is defined as a business that has a valid occupational license issued by either Collier or Lee County
for a minimum of one (1) year prior to a Collier County bid or proposal submission that authorizes the business to
provide the commodities or services to be purchased, and a physical business address located within the limits of
Collier or Lee Counties from which the vendor operates or performs business. Post Office Boxes are not verifiable and
shall not be used for the purpose of establishing said physical address. In addition to the foregoing, a vendor shall not
be considered a "local business" unless it contributes to the economic development and well-being of either Collier or
Lee County in a verifiable and measurable way. This may include, but not be limited to, the retention and expansion of
employment opportunities, the support and increase to either Collier or Lee County's tax base, and residency of
employees and principals of the business within Collier or Lee County. Vendors shall affirm in writing their compliance
with the foregoing at the time of submitting their bid or proposal to be eligible for consideration as a "local business"
under this section.
Vendor must complete the following information:
Year Business Established in DCollier County or D Lee County: _~
Number of Employees (Including Owner(s) or Corporate Officers):__
Number of Employees Living in D Collier County or D Lee (Including Owner(s) or Corporate Officers):
If requested by the County, vendor will be required to provide documentation substantiating the information given in
this affidavit. Failure to do so will result in vendor's submission being deemed not applicable.
Vendor Name:
Date:
Collier or Lee County Address:
Signature:
Title:
STATE OF FLORIDA
D COLLIER COUNTY
D LEE COUNTY
Sworn to and Subscribed Before Me, a Notary Public, for the above State and County, on this
,20_
Day of
Notary Public
My Commission Expires:
(AFFIX OFFICIAL SEAL)
Insurance I Bond Type
1. [2SJ Worker's
Compensation
2. 0 Employer's liability
3. [2SJ Commercial General
Liability (Occurrence Form)
patterned after the current
ISO form
4. [2SJ Indemnification
4. 0 Automobile Liability
100 ,.~I
Attachment 7
Collier County Florida
Insurance and Bonding Requirements
Required Limits
Statutory Limits of Florida Statutes, Chapter 440 and all Federal Government
Statutory Limits and Requirements
$
single limit per OCcurrence
Bodily Injury and Property Damage
$500,000 single limit per Occurrence
To the maximum extent permitted by Florida law, the
ContractorNendor/Consultant shall indemnify and hold harmless Collier
County, its officers and employees from any and all liabilities, damages,
losses and costs, including, but not limited to, reasonable attorneys' fees and
paralegals' fees, to the extent caused by the negligence, recklessness, or
intentionally wrongful conduct of the ContractorNendor/Consultant or anyone
employed or utilized by the ContractorlVendor/Consultant in the performance
of this Agreement. This indemnification obligation shall not be construed to
negate, abridge or reduce any other rights or remedies which otherwise may
be available to an indemnified party or person described in this paragraph.
This section does not pertain to any incident arising from the sole negligence
of Collier County.
$ Each Occurrence; Bodily Injury & Property Damage,
Owned/Non-owned/Hired; Automobile Included
5. 0 Other insurance as 0 Watercraft
noted:
$
Per Occurrence
o United States Longshoreman's and Harborworker's Act coverage shall be
maintained where applicable to the completion of the work.
$ Per Occurrence
o Maritime Coverage (Jones Act) shall be maintained where applicable to
the completion of the work.
$
Per Occurrence
o Aircraft Liability coverage shall be carried in limits of not less than
$5,000,000 each occurrence if applicable to the completion of the Services
under this Agreement.
o Pollution
$
$
Per Occurrence
Per Occurrence
o Professional Liability $
. $ 500,000 each claim and in the aggregate
. $1,000,000 each claim and in the aggregate
. $2,000,000 each claim and in the aggregate
Per Occurrence
o Project Professional Liability
o Valuable Papers Insurance
$
$
Per Occurrence
Per Occurrence
10-5541
G/Current T emplate-Sohcitations\RFP _Non_ ceNA Template_ 04152010
34
10 D 'JI
6. D Bid bond
Shall be submitted with proposal response in the form of certified funds,
cashiers' check or an irrevocable letter of credit, a cash bond posted with the
County Clerk, or proposal bond in a sum equal to 5% of the cost proposal. All
checks shall be made payable to the Collier County Board of County
Commissioners on a bank or trust company located in the State of Florida and
insured by the Federal Deposit Insurance Corporation.
For projects in excess of $200,000, bonds shall be submitted with the
executed contract by Proposers receiving award, and written for 100% of the
Contract award amount, the cost borne by the Proposer receiving an award.
The Performance and Payment Bonds shall be underwritten by a surety
authorized to do business in the State of Florida and otherwise acceptable to
Owner; provided, however, the surety shall be rated as "A-" or better as to
general policy holders rating and Class V or higher rating as to financial size
category and the amount required shall not exceed 5% of the reported policy
holders' surplus, all as reported in the most current Best Key Rating Guide,
published by A.M. Best Company, Inc. of 75 Fulton Street, New York, New
York 10038.
7. D Performance and
Payment Bonds
8. IZ;] Vendor shall ensure that all subcontractors comply with the same insurance requirements that he is
required to meet. The same Vendor shall provide County with certificates of insurance meeting the
required insurance provisions.
9. IZ;] Collier County must be named as "ADDITIONAL INSURED" on the Insurance Certificate for
Commercial General Liability where required.
10. IZ;] The Certificate Holder shall be named as Collier County Board of County Commissioners, OR, Board
of County Commissioners in Collier County, OR Collier County Government, OR Collier County (or
Airport Authority or Collier MPO).
11. IZ;] Thirty (30) Days Cancellation Notice required.
Vendor's Insurance Statement
We understand the insurance requirements of these specifications and that the evidence of insurability may be required
within five (5) days of the award of this solicitation.
Name of Firm
Date
Vendor Signature
Print Name
Insurance Agency
Agent Name
Telephone Number
10-5541
G/Current Template-Solicitations\RFP _Non_ CCNATemplate_0415201 0
35
10D "
PROPOSAL QUESTIONNAIRE:
Qualified firms interested in providing the services described are invited to submit a complete
Proposal for consideration. The Proposal shall address the items listed below. Failure to provide
all requested items may be sufficient cause for non-acceptance of the Proposal.
The proposer may provide information in addition to the information requested; however, the
additional information shall be placed at the end of the proposer's submittal in a section separated
from the remainder of the proposal.
Please answer each of the following questions as part of your proposal:
1. When and where was your agency established?
2. Explain your agency's status: fully independent, a branch office, subsidiary, member of affiliate
network, etc. If your agency is a subsidiary, list your parent firm and your agency's relation to it..
3. If you have more than one office, which office or offices would serve the account in
addition to the Collier County office?
4. List the total number of full-time personnel on your staff, identifying them by department
and by professional/support status. (Do not include consultants, freelance, part-time or
contract-service staff.)
5. What are your "in-house" capabilities for art production, copy production, video
production, website or digital production and maintenance, social media capabilities,
promotional items, and media purchasing?
6. How many clients have you added or lost in the past three (3) years?
7. Identify any accounts you are handling which may be perceived to be in competition with
our CVB or which may pose a conflict of interest. Also identify any accounts that may be
an asset to our CVB.
8. Would your agency be averse to having local advertising, printing or production
companies supply part of the needed materials? Why or why not?
9. How many of your clients have billings falling in the following brackets: Between
$500,000 and $1 million; $1 - 2 million; $2 - 3 million; above $3 million. What is the
average billing of your accounts? Where would we rank in media billings in your agency?
10. List three current clients for us to contact regarding your capabilities and services.
11. Outline the tourism or destination promotion experience of your current staff members
who would work on this account. (Include experience outside your agency and outside
the advertising field.) As a result of their experience, what opinion do your staff members
10-5541
G/Current Template-Solicitations\RFP _Non_ CeNA Template ~0415201 0
36
laD ,
hold about the way an organization such as the CVB should develop
promotion/marketing/advertising within the tourism field?
12. Provide a brief business background and experience summary of each of your key
officers and department heads.
13.Specify who in your agency's management would be assigned to our CVB's account
(creative/account executive), and how much of their time would be spent on our account?
Who, within the agency, would take prime responsibility for, and have final authority on,
the account? How much time would each of the individuals assigned to the account give
to pertinent work assignments?
14.lf you acquire our account, will there be a need to hire any new employees? If so, what
type of employees would you hire?
15. Provide a concise statement of your promotion/marketing/advertising philosophy, taking
into consideration the following points and any others you feel are appropriate:
a. How do you measure the effectiveness of your promotion, marketing and advertising
efforts?
b. What is the method you use for developing measurable goals for your promotion,
marketing and advertising?
16. Describe the role and importance of research and how the personnel within your account
service, creative, promotional and media departments use research.
a. How does your firm use Qualitative research, and how heavily do you rely on the
findings of this research? Please list examples of research use.
b. How does your firm use Quantitative research, and when is this research
preferable to qualitative research?
c. What are your agency's methods for pre and post-campaign testing?
d. What is your preferred mode to pre-test? Is it done in concept stage, through
storyboards or animatics, or in final commercial format?
17. How do you plan to increase the promotional reach of our promotion, marketing and
advertising funds?
18. Include a brief discussion of your media and creative departments' organizational and
operational structure. Include any awards potential team members have won.
19. What procedures do you follow in selecting and developing basic creative promotional
strategies, objectives, appeals?
20. Do you make adjustments during a campaign? If so, please describe specific examples.
10-5541
G/Current Template.Solicitations\RFP _Non_ ceNA Template_0415201 0
37
100 I
21. What experience does your firm have in developing and managing the many aspects of
social media?
22. What role do you think your agency could play in the development of other new product
ideas and in new or opportunity markets? Do you have a specific system for product idea
generation? If so, please describe it. What are some of the major contributions you or the
proposed team members have made to the development of new products for your
clients? Please give examples of innovative advertising approaches used recently.
23. Please list your agency's bank affiliations.
You are requested to identify your credit sufficiency. You may include a statement from
your certified public accountant or bank, or a profitability history, etc.
24. What is your current experience with developing and managing co-operative advertising
and promotion programs? Please give examples of your success.
25. Indicate how you could contribute to the economic growth of the Naples, Marco Island,
Everglades destination, and help the CVB accomplish its stated mission,
26. How would you handle the development and placement of domestic and international
advertisements, printed materials and social media in languages other than English?
27. Prepare and submit a proposal to encompass production, advertising, media, research,
digital marketing, social media and compensation structure based on the present budgetary
total for the first year. Incremental increases are possible in future years, but will depend on
availability of funds and co-op opportunities.
a. We are not seeking a speculative creative presentation at this time
However, the Selection Committee has the option to request this at no cost to the
CVB or County if a formal presentation is required.
10-5541
G/Current Template-Solicitations\RFP _Non _ CCNATemplate_0415201 0
38
Collier County Online Bidding System - Admin - Solicitation Report
Solicitation Tourism Marketing Services {Preproposal 8/9/2010, Number RFP 10-5541
Vendor Name
A;mm Melanie
Abrams Ian
Alm;m17 lennie
AI..!";, A!>trid
Alvarez i.d<;tinil
AndPrc;nn Sami!ra
Anna Abelson
'Arber laura
Ardezzone Chuck
Araamilsilla Carmen
Arora Deeotl
BAILEY JAMES
Bames. Susan
barnPtt \c"ilrf'n
Barron Katherine
Bartlett Ron
Bautista Edna
Baver Chuck
BERARDO MARK ANTHONY
: Berlin Steve
Bernard Am...
SIliCic Flleen
BllJmevp.r Jared
Bollenbar.k Vlkkl
: Bonaouist Robvn
Bosetti Chris
Sonary Leo
Bovre Tina
;BrowP.r loan
Bucceri Nancv
Jll!>h...!llm
ButlN BrIan
l.;Hmlchilel Elaine
Carrillo EnrJmJe
Cilrtava luls
~
chl'ltmon Ilona
Chrl<;lensp.n 1(:
,ClaY Edward
Cohen Andre
Collins Luann
Conaway Collin
Conran l.ilvle
CordalV Richard
~
(resse" Kim
Crlon.. lv<;<;ettf'
cross andrea
Crowell Nicol@
Cu!ver GI"~~,~ .
IlJ.1;2~
";'~' Go 'to Solldta'i:i9n;ttst
Vendor Company
World Internet Marketing
GolinHarris
USDM.net
GraphicBiz, Corp
VS Brooks, Ine.
North Star Destination Strategies
GlObal Advertising Strategies
6ing Design
InTroubleZone Productions
Red Fox Public Relations
Colweil and Salmon Inc.
USA LIQUIDATORS
Consultlnq
SRC
Sarron Group
Hill 80. Knowlton, INc.
Business Skills Corporation
IF marketing &: advertising
Executive Promotional Group
Mites Media Group llLP
Innovative Printing & Graphics
Neighborhood Americil
Rydin Decal
Anderson
B Squared
CEA
Hill & Knowlton
Explosive image
M Booth & Asso;::lates
Chaddsford Planning Associates, LLC
Marketing Services Group Inc.
VistraCommunications
E;::onomi;::$tewardship, Jne.
Hispania Public Relations, Inc.
Daniels and roberts, Inc.
Cella Monar & Associates, Inc
Contracts ~nd Grants, lie
PPG
EJCProductlons
Hunt Marketing Services Corporation
Jaguar Data Svstems
GroundFloor Media
Conran Communications, New York
EdcoAwards & Specialties
The Jim Cox Company
A3 Creative
LymarkCompany Inc
meritonlnternational
AdSource
eBrains, Inc.
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12/10/2010
Collier County Online Bidding System - Admin - Solicitation Report
Vendor Name
Solicitation Tourism Marketing Services (Preproposal 8/9/2010, Number RFP 10-5541
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D..vi~ Eric
de Trev!ll€' Brenda
Dean Katie
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Hansen Teri
Harrlnaton Jennifer
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MAD Studios Co.
Your Pool Specii.'llist
KiddGroup
Paradise
M Silver Assodates
Echo Artz, LLC
The Portfolio Marketing Group
Emagineering, LLC
AboveWater PR and Marketing, LtC
North Star Destination Strategies
Engauqe
The Zimmerman Agency
barryr. epstein associates, inc
atlarge,Inc.
atlarge,Inc.
Ferri & Partners
Edelman
Colller Building Industry Assn
AIM Engineering & Surveying, lnc.
MDi media group
Fox Interactive Consuitants
iAIR, LLC
Wizard Creations, Ine.
RonlnAdvertising Group
Think Cre(ltive Ine.
NJFPR
Destination Exploration
BrinkMedia
Lou H<lmmond & Associates
Middleton & Gendron
JAGUAR DATA SYSTEMS
Propeller
GOLD & Associates
Gordon Reyes & Co.
Global Media
Greenfield Advertising Group
Matrix2 Advertising
Paradise Advertising and Marketing, Inc
Strategy Marketing Group dba Printers Partner
Priority Marketing
Way!oo,lnc.
JR O.Dwyer Co.
AE Assistance Group, Inc.
Kathy Hernandez & Associates
Holt CommunicatIons, Ine.
Creative Marketing Solutions, LLC
Leo's Sod, Inc.
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12/10/2010
Collier County Online Bidding System - Admin - Solicitation Report
Vendor Name
Solicitation TouriSM Marketing Services (Pre proposal 8/9/2010, Number RFP 10.5541
lenkin~ Jennifer
Jindal NlkllH
Johnson. Rita
Johnson Rita
Kelsh John
~
Klaae<; Walter
Kvrkosta<; Marla
In Riva Alexandra
lair"rev Sharlene
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Lawry Grav
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Lewis Scott
tnnp7-Mlro Seralo
Lorenzo Steven
Lorenzo Steven
Luer. Charlotte
Manaoement. Source
M,uino Karpn
Marsewia Michael
Martin Debbie
McDonald Owen
McNef'lv Mark
McRae Beth
Melit! Amillia
Meln/de laurle
Messineo Tina
Mptlzer Stpohpn
Mikes Heather
Milana Anole
Milana Anoela
Milani! Anaela
Millp.r Jennv
Mlauell Christy
Mantle Susan
Monzon-AQuirre Esther
Munroe Tim
Neuman Sandra
Nolton MEtt
Norman Valerie
Oliveri Leonard
Qnnenhp.lm Annp-liese
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Pannullo MaIV
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Patton Claudia
Vendor Company
Ikm
CPH Engineers, Inc.
Button WorldWide
Blanc Noir
GDS
Copperwlng
Research Datil Services
MariaLynn Corporate Internet Security
Michelsen Advertising
Quest Corporation of America, Inc.
GMS
atLarge,lnc
wagstaffWorldwide,lnc
Hitcents.com,lnc.
Hlspania Public Relations, Inc
International Advertising, Inc
International AdvertIsing, Tnc
UH FinanCial Marketing
Onvia
Vollmer PubliC Relations
BGT Partners
MMG Worldwide
Wax Custom Communications
McNeely Pigott & Fox Public Relations
McRae Agency
Maxrmum Exposure PR
PrimeVendorlnc.
Swift Media, Inc.
Franklin Communications
Wragg & Casas Public Relations
New Wave Specialists, Inc.
New Wave Specialists Inc
New Wave Specialists, Inc.
Promotional
Ron Sachs Communications
GolinHarrjs
EVServcles, Inc.
PAN CommunIcations
Rizzi Designs, LLC
Forge Engineering, [nc.
(oreMessage
A.5.A.P. Blueprinting & Sign Company, inc.
Oppenheim Research, Inc.
paar Media Group
BCf
BCf
Bef
JDPAssociates, LLC
Edelman PR
Perez Lul!';a Matri)l2 Advertising
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12/10/2010
Collier County Online Bidding System - Admin - Solicitation Report
Solicitation Tourism Marketing Services (Preproposal 8/9/2010, Number RFP 10-5541
Vendor Name
Perkins Noel
PERROn RON
Pe7p<Jlkan KP
i~
Prusaiti!> Sonia
Plltol Chri~tina
Rafaels. Diane
R~mp.r Sherrv
R;lInf>v Chris
REARDON COLLEEN
Render.Dllnette
Revnolds Colleen
rohlnson oene
Raraoauah Robin
rosenhlat kenneth
Rovce James
Srhenlder Michael
,SchieOnf'r Nick
Schlfmker Jason
SchmIdt Mar.'
Srhoenblum Di!lve
Srhwersen<;k" A.;hlev
Shanland Kim
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7{23/2010 9;58:34 AM Eastern
7{28/2010 1010:57 AM Eastern
7{26/2010 11:06:03 AM Eastern
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7/23/201012:07;29 PM Eastern
8/212010 1:0 l:06 PM Eastern
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7/22/20108,05:26 AM Eastern
8/2/2010 3;54:18 PM Eastern
7/23/20109:44:58 AM Eastern
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8/2{2010 1:01:42 PM Eastern
8/2{2010 3:30:00 Pf-1 Eastern
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Corelogic
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Madden Media
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7/26/2010 10:08:34 AM Eastern
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8/2/2010 1:22:08 PM Eastern
8/212010 1:21:39 PM Eastern
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As the incumbent that deeply lmderstands the
reporting needs of the j\laples, Marco Island,
EV(~lglades CVB, we have attached an ro:""npie
of the reporting d(:;erned ilf'jCeSsary by the
account. For your refen-.mc:e, ParadisE"; would be
happy to supply othf:F n'.;-portinq c~xarnples frum
other clients ;::'It any tirne.
WINTER NORTHERN U.S. CAMPAIGN
Overvi~w
· $1, I million leisure campaign carrying "Paradise Priced Perfectly" value
messagmg.
. Goal: Increase visitation during season, spring and summer
. Markets:
. New York/New Jersey, Chicago and Philadelphia
- Some national exposure
· Campaign Timing: January 17th" March 14th, 20 10
· Media: Spot and cable television, online, e-mail and print.
Media Ex enditures b Month:
Jan
$118 n .00
889 689.81
New York
Feb
$208 000.25
$145646.28
Cbi 0
Pbiladel bia
TOTALS:
Kev Performance Indicators
Web Inquiry 1st Quarter 2010:
. ParadiseCoast.com
. Web traffic up 24% over 2009
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Visits by Month - 2008 to 2010
100 ..
Totals
$4 179.82
$281 72 48
$267687.78
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. Web traffic increased significantly following campaign launch, January 17th,
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Visits by Day - January 2010
Web traffic was 58% higher in February, over previous year.
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Visits by Day
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b n 13 E 17
February 2010
10 D !It
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Key Performance Indicators (con 'I)
Web InquilY 1st Quarter 2010:
· ParadiseCoast.com
Web traffic increased significantly following campaign launch, January
17th.
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Visits by Day - January 2010
. ParadiseCoast.com
. Web traffic u 24% over 2009
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-2009
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Visits by Month - 2008 to 2010
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. Web traffic be an to diminish once earn
leted on March 14th.
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Top 4 Web Visitation Markets - January 2010
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. Orlando
. Philadelphia
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Top 4 Web Visitation Markets - February 2010
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Top 4 Web Visitation Markets - March 2010
· Paradise Priced Perfectly web page visitation January I st- March 31 sl:
. Total web page visits: 40,256
. Click.thms to partner site or CVB booking engine: 12,166
. Web tramc increased significantly following campaign launch,
Web Pa e Visits Januar 1 - March 31 2010
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Information Inquiry I st Quarter 2010:
· Requests for Visitor Guides has increased 72% over 2009.
· New York, Illinois and Pennsylvania are within top 5 markets for Visitor Guide
requests, reflecting targeted markets and the strength of Winter Campaign.
Area Visitation Year To Date:
· Total visitation up 5% over 2009
· Equates to an additional 349,300 visitors
. Regional breakout reflects in-state targeting:
Florida visitation up 8.5%
Occupancy up 8.3%, per latest Smith Travel Research Reports
Economic Impact 1st Quarter 2010:
. Additional 40,230 room nights
· Additional $7.18 million in direct expenditures
. Highest Leisure Average Daily Rate within competitive set ($224.85)
. Leisure Occupancy up 2.8%
. Leisure Average Daily Rate up 2.0%
. Leisure Revenue Per Available Room up 4.8%
. Competitive set on average saw downturns
Competitive Leisure Business I st Quarter 20 I 0 Highlights:
· Sarasota-Bradenton:
- Average Daily Rate down7.7%
- Revenue Per Available Room down 7,9%
- Occupancy down 0.2%
. Fort Myers:
- Average Daily Rate down 1.9%
- Revenue Per Available Room down 3.0%
. Occupancy down 1.0%
· St. Petersburg & Clearwater:
- Average Daily Rate: $118.60 ($224.85 in Collier)
- Occupancy: 39,8% (40.8% in Collier)
· Why leisure consumers willing to spend twice as much?
· Perceived value, which destination has helped establish through marketing efforts
Number of
Visitors Taking
a Trip to Collier
Generated by
Campaign
{Heads !!!..~
17,098
Collier Campaign ROI
2010
i" ...., __.u
New York/ New Jersey
Target Market
Households
.J1!:"?:..ff!~~sJ... ..
7,758,377
Chicago
3,547,069
11,630
1 0 0 ~'."~
Philadelphia
6,677
""'.. ,-, -'''''~"'_'''''_'''',.".,,_~..~.., ..', ~._,..'. -_, ,.~..__...~,.....,__"c_'~', ._.,.,
3,018,634
'_'W".___~..__._,.,,~_^_.,_ _h "'~.._~.'r."~"..~~,,-.~~,,,,.,,~
Total
14,324,080
35,405
..,......,..__,. ~~.,~....'..".".,_,~, "."._" ,'_'_" _ ,_"~,~,~~","4_~'''~';_'*~,~,,,,
"'WK'.K/alfesGrouO~CDn1
l<:"~,,j/...'h bill,', '\',"/Tic<'." lne ~"tO](F
Collier Campaign ROI
2010
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,
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New York/New Jersey
Total VISitor
Expencltures
W"1IIter
CM..~
1m. - ...
$9,661,077 ....,ue
Chicago
$6,571,715 $181.125
-.~-~'_-_.._.~~~~.~."_"~_."".~..__..~,.,~,."..".~",,. ....-.._'""m.._____,,__c~;~ ~_,_.~_".._.""....,_ ~....,_~....,~..,.'",. "'___~
$23.33
ROI Per
Promotional
Dollar
Invested
$23.61
Philadelphia $3,772,.685 ~...! $14.09
","",,"""" .""""" .."".... '''.''''.'''- "..."""....."..-. ",,,,,-,, """.,,., '''t' -",." , ,._-" " """
I Total $20,005,527 ....-. W'l $20.87
i ." ""'.""""'''''''''''''. ".."",J ".,....,,,
",,_..x~Grouo.com
fl:',L,~:"'.'1 OJ;'; S";-";\'~', lw~, )1)1*
100' ~
____99,Q.~5
12,153
3,328
2010 % Chan e
H.2..2:?,l?99 _...:1:23.8%
20,943< + 72.3%
4,430 + 33.10/0
632,430 .__~?2,660
+ 6.40/0
__470,700 495,300
+ 5.2010
$6,117,495
8.6%
· Visitor Center Coordinator Position: $50,000
. Additional F AMs/Sponsorships: $25,000
. PR New York City Media Event in February: $25,000
· Web site enhancements: $50,000
· Enhanced research: $25,000
· TOTAL: $175,000
laD
Paradise Budget Proposal
Schedule (3 versions)
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Paradise Commissions
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Print Media Invoice
+ Paradise
Billed To
Naples, Marco Island, Everglades CVB
c/o Jack Wert
2800 North Horseshoe Drive
Naples, FL 34104
Invoice Number:
Invoice Date:
Page:
493.0
1/6/2010
1
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Order Information
IW (J.: lOW
Insertion Date(s)
Ad Size
Current
000088
Midwest Living 5J~MGfbl)fP1
01
Midwest Living
1/1/2010
Large Brochure Ad
$7,499.00
i' '1,1
Headline: Midwest Living Jan/Feb '10
Invoice Total:
$7.499.00/
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.JVcH 11::i11\JL:i ::il-'ACI:: INVOICE
At:!~~1~c~ Des MOjnelnJl~o~:'
INVOICE TO:
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DUE 10 DAYS FROM
INVOICE DATE
01/1)5/-:010
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INVOICE NO.
102010010500570
ADVERTISER:~_~AR CD I SL ,1.r~D/EVf:R GL/itCr S
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17 l,lA TreNAL
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AGENCY COMMrSS:JN
Advertiser and agency will be jointly and severally liable for payment to Publisher.
PLEASE PAY THIS AMOUNT
FEOEPAl TAX 10 #
42-0"10230
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INVOICE NO.
PLEASE REMIT TO:
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MWL2042
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Paradise Clients
Per WEB
Paradise Advertising and Marketing, Inc. : Our Clients
Page I of 2
10011
Paradise Advertising & Marketing, Inc.
09$""0
SERVICES QUR EXPERTISE CLIENTS iP'l:.I!RlIJUUO AWARI22 STA.!"F C01'I-\('1
A broad, ever-growing list of
clients - and success.
For Paradise, every client is an opportunity to prove our
exceptional ability
to produce historic results. And as we do, clients become a
testimony
to our expertise.
Each has its own story: whether an obstacle to overcome, a goal to
achieve,
or a competitor to vanquish,
Dl'tiding where 10 00 on 10UI next \4\"'''"
sho~ld now be d sl.un dunl
Give us the time, and we'll tell you their stories, And please feel
free to
contact any of them about our abilities. We hope to add your story
soon.
-""._.'''......<......'~......~1...''..~...~_ ~~~
. Collier County Tourism
. Seminole County Tourism
. Seminole County Economic
Development
. Collier County Museums
. The Collier County Film
Commission
. Pinellas County Tourism
. Pine lias County Economic
Development
. SI. Pete/Clearwater
International Airport
. The Pinellas Suncoast Transit Authority
. Bermuda International Airport
. Tampa Bay Ghost Tours
. StarLite Cruises
. The Wine Cellar Restaurant
. Charlie Chiang's Restaurant
. The Inn on Fifth
. The Salvador Dalf Museum
. The Museum of Science and Industry (MOSI)
h tlp:/ /www.paradiseadv.com!abo u t/ c I ients/
2/21/20 II
Paradise Advertising and Marketing, Inc. : Our Clients
Page 2 of 2
100
~,J,
. The Arts of St. Pete
. Pelican Pointe
. The Yucatan Explorer
. Home Finishing Solutions
. Southwest Florida International Airport
. Amelia Island Tourist Development Council
. Bangor International Airport
. The Progress Energy Center for the Arts - Mahaffey
Theater
. The Florida Orchestra
. Sunscreen Film Festival
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3722
649 Fifth Avenue South, Suite 204, Naples, FL 341021 (239) 465-49721 Fax: (239) 465-4973
http://www.paradiseadv.com/about/cl ients/
2/21/20 II
10 D ~t1
Selection Committee &
Selection of Paradise
.
.
laD!
Co~ County
~ -
Admnisllalive Services ~sioo
Purcliaslng
;'iECEIVt:D
AUG 0 5 2C:G
i.7't (~;':~:-~;'\SitiG [lfe-
Memorandum
Date:
July 22,2010
From:
Scott D. Johnson
Purchasing Agent
To:
Leo E. Ochs
County Manger
Subject:
Appointment of Selection Committee to Review
RE:
Solicitation # and Title: 10-5541 Tourism Marketing Services
In accordance with Section VIILB.3 of the County Purchasing Policy, this office requests appointment
of a six (6) member selection committee for the referenced request-for.proposals. The committee
shall include the following members:
~ack Wert, Director, Tourism Department
~ Jamie French, Director, CDES Operations
J r". Maggie McCarty, Film Coordinator, Tourism Department
V~ S JoNell Modys, Public Relations Coordinator, Tourism Department
'0 ( Debi DeBenedetto, Sales Coordinator, Tourism Department
Scott D. Johnson, Purchasing (non-voting)
5~8t 11 \) V\J
L, M./r-t~
A-r f rz-wd--,
\ t.J v'o 1'L-t"S..
The committee will review the proposals received, short-list the firms, and negotiate a contract for
subsequent Board approval.
Upon approval, please forward this request to the Purchasing Department. Your prompt attention to
this matter is appreciated,
Committee appointed and empowered by:
~.~~~'
Jack We ,- partment Director
7 ho/;o
Date I I
/:::rL U ~_-&-
Leo E, Ochs, Jr., County Manager
,,<;-
i- '7-/D
Date
GI Acquistions/agentFormsandLetters/SelectionCommitteeAppointmentLetter
Revised: 04/15J2010
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Paradise / DiMaggio
Litigation
10D!~II!
This Was Printed From Tampa Bay Business Journal
Paradise partners go separate ways
New agency formed
Premium content from Tampa Bay Business Journal - by Margaret Cashill, Staff Writer
Date: Friday. February 18, 2011. 6:00am EST. Last Modified: Thursday, February 17, 2011, 1:12pm EST
Related:
Media & Marketina
ST. PETERSBURG - The split of two founders and debate about a $2.3 million tourism account mean changes are
afoot for one of the region's largest marketing agencies.
Just weeks ago. Paradise Advertisina and Marketino co.founders Cedar Hames and Dave DiMaggio parted ways
after a nine-year run.
A "growing divergence" led to the break up, DiMaggio said. "It's not uncommon for people who work together nearly
a decade to start to see differences in how they do business."
A lawsuit DiMaggio filed against Hames and Paradise Dec. 7 for the dissolution of the corporation describes
"irreconcilable differences." Hames and DiMaggio were deadlocked regarding compensation. marketing and
management. according to the lawsuit. which was settled quickly in January.
"The bottom line is we disagreed;' said Hames, who is now the sole owner after buying out DiMaggio, vice president
and creative director. Hames declined to offer further reasons for the break.
Paradise has retained all its clients and recently added a few new ones. including the city of 5t. Petersburg, Hames
said.
With 22 employees. Paradise is No. 7 on TBBJ's 2011 Book of Lists ranking of advertising/marketing agencies. down
from No.6 the previous year.
The Great Recession has been tough on marketing finns, but Paradise grew in recent years by serving companies
looking for help. Given the predominance of tourism in Florida, it is a "nice specialty to have." Hames said.
Since the split, Hames has hired a creative director, account supervisor and account manager. The new account
manager will take over the firm's Naples office from an outgoing staff of two.
Account under scrutiny
Naples is a focal point for the agency for other reasons.
After eight years providing tourism advertising services to Collier County, Paradise's sizeable marketing contract is
under the microscope.
Collier County Commissioner Georgia Hiller requested commissioners reconsider their Jan. 25 unanimous approval of
a $2.35 million contract with Paradise. citing the perception of conflict. The commission is slated to reconsider the
contract at a Feb. 22 meeting.
At the center of Hiller's concerns are donations from Paradise to the Collier County Museum and the Freedom
Memorial at Freedom Park in Naples of $50,000 each, made in December.
Hames said he wanted to give back to the region after Collier County allocated an additional $2 million for tourism
marketing for the 2010 fiscal year. which began Oct. I, 2009.
The additional marketing funds, which included $1 million in Beach Renourishment Reserves and $1 million from the
Tourist Development Council Emergency Advertising Funds. were intended to boost the region's tourism industry in
down economic times.
http://www.bizjournals.com/tampabay/print-edition/2011/02/18/paradise-partners-go-separate--ways.html
Page 1 of 2
100'.
Paradise at first offered to reduce commissions from 15 percent to 10 percent, which would have equaled $100,000.
Instead, Hames donated the amount to the nonprofits.
When council members discussed the possibility of a donation at a TOC meeting in January 2010. they made it clear
the funds were at the discretion of Paradise. Hames said. "No one asked us to discount the commission or donate the
money. It was our option. We werent solicited by the commissioners."
Hiller said the donations created the perception of a conflict and said she was still researching whether or not there is
a conflict.
If the commissioners reverse their decision. the county would immediately begin requests for proposalS to re.bid the
marketing and advertising services.
mcashill@bizjoumals.com I 813.342.2463
http://www.bizjournals.com/tampabay/priot.-edition/2011/02!18!paradise-partners-go-separate-ways.html
Page 2 of 2
1 alaUl~1." pClIL11Cl:"l e;U ~C:!-,dlalC way::; I I dlllj.Jd nay nUSlness .lUurnal
I'age I 0
Premium Article Preview I For full site access: Subscribe Now
lOD~1
This Was Printed From Tampa Bay Business Journal
Paradise partners go separate
ways
New agency formed
Tampa Bay Business Journal - by Margaret Cash ill, Staff Writer
Date: Friday. February 18, 2011, 6;00am EST. Last Modified: Thursday.
February 17. 2011, 1:12pm EST
Related :
'.::':;C'J,a"~l'-1arkelJr19
ST. PETERSBURG - The split of two founders and debate about a $2.3
million tourism account mean changes are afoot for one of the region's
largest marketing agencies,
Just weeks ago. Paradise Advert/sma and Marketlf1Q co.founders Cedar
Hames and Dave DiMaggio parted ways after a nine'year run.
A "growing divergence" led to the break up, DiMaggio said. "It's not
uncommon for people who work together nearly a decade to start to see
differences in how they do business."
A lawsuit DiMaggio filed against Hames and Paradise Dee. 7 for the
dissolution of the corporation describes "irreconcilable differences." Hames
and DiMaggio co.
To Continue Reading: Subscribe Now
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http://www.bizjournals.com/tampabay/print.editionl2011/02/]8/paradise.partners_go.separate_ways.htm]
2118/20
l'mellas Lounty L1V1ll~mall Uanns n Docket VICWll1g
l'age I ot 1
KEN BURKE, CPA
CLERK OF THE CIRellI r COURI
PINHLAS COllNTY, flORIDA
Civil/Small Claims. Docket Viewing. Fct D
-----.-l-Q.UI
.. ..... ..... .._..__........J
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Uniform Case Pinellas Case IScctlon ICase Type lType
522010CA017112XXCICI 10017112CI I 011 IOTHER CIVIL! CI
Style. DIMAGGIO DAVID M
V$, HAMES CEDAR
Jury Trial Stiplllation (SliP} Notice of Hearing (!\lOTH) Reason Typ€ Disp.
y OSSA
Filing 0.1ie Appeal Dati! Judg. Date Reop Oat'i! Docket Date
12/07/2010
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1 ;'}4} FDFM 01/26/2011 PLAINTIFF FINAL DISPOSITION FORM F
2 {:d:} REeD 01/21/2011 PLAINTIFF RECORDED AT: OR17151 PG0501 002 F
3 lV.... JSTO 01/21/2011 PLAINTIFF JOINT STIP/ORDER FOR DISMISSAL W/PREJUDICE F
M1~
4 f\'4.,* OSSA 01/21/2011 PI.AINT!FF DISMISSED/SETTLEMENT AFTER HRG F
5 ).~} OAPP 01/21/2011 PLAINTIFF ORDER APPROVING: SETTLEMENT F
6 {M} ATTY 01/21f2011 PLAINTIFF ATTORNEY COVER LETTER RECD BY COURT 012011 F
7 {g} NOTH 01/14/2011 DEFENDANT NOTICE OF HEARING 01141110:00 F
8 ~'''-''' COCL 01/12/2011 DEFENDANT COUNTER CLAIM F
."n~
9 :~ EMMa 01/12/2011 DEFENDANT EMERGENCY MOTION STATUS CONFERENCE/RELIEF F
10 {t4} NOTC 01/1212011 DEFENDANT NOTICE OF ELECTION TO PURCHASE PLRDS SHARES F
11 ;?I:~ 02CT 01/12/2011 DEFENDANT COUNTER CLAIM FEE PAID $39500 N
12 tt1:.~ MODS 12/29/2010 DEFENDANT MOTION DISMISS COMPLAINT F
13 )V'... REPR 12/29/2010 DEFENDANT REQUEST FOR PRODUCTION F
'"~
14 i\'4.~ READ 12/29/2010 DEFENDANT REQUEST FOR ADMISSIONS F
15 ;}t} NSIR 12/29/2010 DEFENDANT NOTICE OF SERVICE OF INTERROGATORIES F
16 :}t~ COPY 12/20/2010 DEFENDANT REQUEST FOR COPIES F
17 sv,. NAPP 12/20/2010 DEFENDANT NOTICE OF APPEARANCE AND F
MO!.(,
18 IV.'" SURS 12/17/2010 CLERK SUMMONS RETD SERVED CEDAR HAMES 121510 F
M1.(.
19 i}f.~ DUPE 12/17/2010 CLERK PARADISE ADVER~ISING AND MARKETING INC 121510 F
20 {t{} SURS 12/17/201C CLERK SUMMONS RETD SERVED F
21 "'''.\. 02SF 12/07/2010 PLAINTIFF SUMMONS FEE PA!D $2000 N
:M1.~
22 :X} 02CI 12/07/2010 PLAINTIFF CI~:CUIT CIVIL FILING FEE PAID $400.00 N
23 (v\. SATY 12/0712010 CLERK SUMMONS ISSUED TO ATTORNEY N
"',
24 1~4} CCST "12107f2010 PLAINTIFF CIVIL COVER SHEET F
25 {~} COMP 12/07/2010 PLAINTIFF COMPLAINT F
26 ~.V"'. SECT 12107/2010 PLAINTIFF THIS CASE ASSIGf\ED BY CLERK TO SECTION 011 BY 5445- RANDOM CI N
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2/18/201 ]
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KEN BURKE, CPA
CLERK OF THE CIRCUIT COURT
I'INEUAS COUNI'Y, HORIOA
Civil/Small Claims. Name Lookup. Fe! A
Return to Previous Paae Records Main Menu
How to Disoute Credit Reoort Errors
Link Ttl PO Party 1 Case Actioa Date Party 2 Set;tion JD Nmbr
i!iI DEFENDANT PARADISE ACRES 90004015CI NEGLIGENCE G3/05/9Q MOXLEY HENRY 0 999698
@I DEFENDANT PARADISE ACRES 90004015r.1 NEGLIGENCE 03/05/90 MOXLEY HENRY 0 999898
i!iI DEFENDANT PARADISE ADULT LIVING SERVICES 06001600r.1 NEGLIGENCE 03/07/06 COX WALTER STOWMAN 999798
INC ESTATE OF
@ PLA:NTIF:f PARADISE ADVERTISINC ,0. NO 04D06482SG. SERVICES PEf~f 09/16/04 Wll.HELM RICHARD 045 999999
MARKETING INC
] DEFENDANT PARADISE ADVERTISING';~D 04006534CI NEGLIGENCE 09/08/04 SHERMAN SUSAN G 013 999399
MI\RKETING INC
jJ DEFFNOANT P/I,Rf.\;)ISE ADVF~TiSiNG AND 10017112CI o fHER CIVIL 12/07/10 DIMAGGIO DAVID M 011 999799
MARKETING !NC
.JJ PLAiNTWF PARADISE ADVERTISING I,ND 11000863CI ANTITRUST 01/2l/11 VACARRQ FRAN 008 999999
MARKETING INC TRADE
@l PLAINTIFF PARADISE APARTMENTS 04010951CO DFLlN TENANT 12/14/04 SANDERS TONYA 999998
i!iI PLAINTIFF PARADISE APARTMENTS 05000345CO DElIN TENANT 01/12/05 BUTLER ANDREA 999998
@l PLAINTIFF PARADISE APARTMENTS 08005817CO DELlN TENAN-I 06/06/08 GIBBONS ALESSANDRA 999998
10 name(s), PARADISE ACRES to PARADISE APARTMENTS N~xt P'Qgt:;
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10 0 ....
Toe Advisory Board
Members
Collier County: Toe Board Members
TOC Board Members
Commissioner Georgia Hiller, Chairman
Hurray H, Hendel, Vice Chairman
Susan Becker
Clark Hill
Rick Medwedeff
Robert Miller
Edward (Ski) Olesky
Councilman Jerry Gibson
Councilman John Sorey III
http://www . CO Hi erg OV, net/Index .aspx ?pag e=8 44
2/20/20 I ]
1 0 0 ".1
Paradise / Collier County
Contract
1 0 D"~I
Contract # 10-5541
"TOURISM MARKETING SERVICES"
THIS AGREEMENT. made and entered into on this __ day of _ ~ 20_J
by and between Paradise Advertising and Marketing, Inc., hereinafter called the
"Contractor" and Collier County. a political subdivision of the State of Florida. Collier
County, Naples. hereinafter called the "County":
WITNESSETH:
1. COMMENCEMENT. The Contractor shall commence the work on January 25, 2011.
The initial term of the contract shall terminate on September 30, 2012. The County may,
at its discretion and with the consent of the Contractor. extend the Agreement for two
(2) additional one (1) year periods. The County shall give the Contractor written notice
of the County's intention to renew the Agreement term not less than ten (10) days prior
to the end of the Agreement term then in effect,
2. STATEMENT OF WORK: The Contractor will provide the following serVIces
including, but not limited to:
s~ g)
HA-<, h)
[\-1 ANI.-e,)
a)
Develop for approval and implementation and counsel with the County on
advertising and marketing communications to meet the County's objectives and
budgetary limitations.
Develop for approval and implementation, and obtain prior written approval
from the County by use of an Estimate or Insertion Order for all media and
production projects.
Plan and implement a strategic advertising and promotion program to include an
Emergency Advertising Plan and County museum promotional publicity, creative
art direction, copy writing, layout and production.
d) Create an annual marketing plan prior to the start of each fiscal year outlining
current situation, creative strategy, implementation schedule and measurement.
Develop collateral materials including brochures, newsletters, and direct mail.
including creative copy. layout and production.
Develop and implement website. Internet and social media marketing strategies
and advertising.
Maintain an office in Collier County staffed with a full-time Account Manager.
Supply the County with monthly reports reflecting agency activity and return on
investment, such as placement and inquiry reports.
Additional services may be added to this contract upon satisfactory negotiation of
price by the Contract Manager and Vendor. -) <;;1 \?. <'H"p..o" , <<'1 ~c..z. .
b)
c)
e)
f)
i)
2.1 ADVERTISING
Charges for advertising placed by the Contractor on behalf of the County will be billed
to the County in accordance with the negotiated rate(s) of the specified medium or
media. All charges for production. print and broadcast will be billed to the County
1
10 0 ~~I
upon receipt of all required documentation. Invoices will include the appropriate
documentation including tear sheets. approved Insertion Orders or Estimates and
media or production vendor invoices.
The Contractor will prepare and send to the County pre.approved adjusted media
invoices to account for insertion changes, short rates. circulation rebates and/ or other
estimates and adjustments. <;+\u> "I-~ H \.,uo'PI:3Z\>t \0,) L 0+- Dt~~ '"
~ f.,v.-."",,-...,.:>,,,'" r2.e:<-V\) '\:" :t>l<"Lc>\AW~
The County agrees to assume full financial liability for properly authorized insertions
for advertising space and/ or time placed on its behalf by the Contractor. However,
the Contractor shall assume payment liability for all insertions for which the
Contractl'lr has received payment in full from the County.
In the event that a publication and/ or station elects not to accept the Contractor's
standard insertion order which disallows liability for unpaid media charges, the
County agrees to provide the publication and/ or station with written confirmation of
acceptance ofthis liability. R. 8"' C; ft-'-l<:' rt.t.. ('V\ ~\AIt." -c. P~"..J'\i:>1"~ lQ "'~
, -
v...~tJl
2.2 MATERIALS AND SERVICES
All charges for advertising production, photography. on-line, and social media
production design. printing, direct mail, audiovisual production services. marketing
research and museum pror!!S)ti,?nal publicity will be estimated. authorized in writing
by the County and bille~~()St Of a project basis.
The County agrees to assume full financial liability for properly authorized services
initiated on its behalf by the Contractor.
County may modify, reject, cancel, or stop any and all plans, schedules, or work in
progress at anytime by delivering written notice. In this event, however, County will
retain sole liability for all commitments made by the Contractor prior to such action,
and reimburse Contractor for all of Contractor's charges and expenses for work begun
with County approval,
3, PAYMENT: Payment will be made upon receipt of a proper invoice and in compliance
with Chapter 218, Florida Statutes, otherwise known as the "Local Government Prompt
Payment Act." Collier County reserves the right to withhold and/ or reduce an
appropriate amount of any payments for work not performed or for unsatisfactory
performance of Contractual requirements,
3.1 TRAVEL AND REIMBURSABLE EXPENSES
Travel expenses shall be reimbursed in accordance with Collier County Resolution
2006-40 and F.S. 125.0104. Travel mileage reimbursement is to be paid at the current
authorized rate. O~ jlIP \/~ 6\11.~~\::\) ~~ ?1M" !l!-;}~~,,_
2
10 0 .~I
Reimbursable items other than travel expenses shall include, but not be limited to the
following: actual telephone long-distance charges. actual fax charges, in office
photocopying charges at ten cents ($.10) per copy or actual photocopying charges if
done while traveling and actual postage and actual shipping charges. Reimbursables
will be paid only after Contractor has provided all receipts. Contractor shall be
responsible for all other costs and expenses associated with activities and solicitations
undertaken pursuant to this Agreement,
3.2 AGENCY FEE ::f '-f-P:#' ~/4)fD"~. '*='
For regular and emergency advertising, the County agrees to pay the Contractor a fee
of twenty-five thousand dollars ($25,000.00) per month based upon a total annual fee
of three hundred thousand dollars ($300,000.00) as consideration for all professional
time devoted to account administration, client meetings. strategic planni~, media
>~,~ planning, media negotiation, media placement, broadcast traffic and billinyAll media
\tUF H.I\N'~ and production costs for regular and emergency advertising, including but not limited
\:S; ~ 1Al""1"'-. to, creative and outside vendor costs up to two million dollars ($2,000.000.00) annually
,-v If:will be bill~to the County at net. so that the County receives any available agency
1..11) discount/ lVledia or production billing over two million dollars ($2,000,000.00)
"",~j\,)IJ .f.nnually will be added by change order and will be billed at gross, reflecting a
O?- t.tl""',.....'..!>1 c>tntractor commission of fifteen percent (15%). The Contractor fee will be billed on
the first day of each month beginning February ~, 2011, with a pro.rated amount back
to the executIon date of the contract. ~ oJ\) M0-Jl'V-:> D~ t>\~ w.......'"
The museum advertising budget is currently fifty thousand dollars ($50,000.00) and
will be billed at gross, reflecting a Contractor commission of fifteen percent (15%).
All charges for advertising, production, photography, on-line production design,
social media, printing, direct mail. audiovisual production services, marketing
research and museum promotional activity will be estimated and authorized in
writing by the Tourism Director or his designee and billed on a project basis at net
cost. Out of pocket expenses will be billed at net.
The agency will provide emergency pro bono publicity and public relations services,
up to six thousand dollars ($6,000,00) in staff time. Additionally. the agency will make
publicity and public relations services over and above the emergency budget available
on an as.needed basis, estimated in advance on an Estimate Form and submitted to the
Tourism Director or his designee for prior written approval before expenses are
incurred.
3.3 PROFESSIONAL FEES/HOURL Y BASIS: For estimating and billing purposes.
services will be billed at the rates on Exhibit A attached hereto and made a part hereof.
.J
100
4. NOTICES. All notices from the County to the Contractor shall be deemed duly served
if delivered by hand, fax, email or the United States Postal Services Department, first
class mail service, postage prepaid to the Contractor at the following Address:
Cedar Hames. President
Paradise Advertising & Marketing, Inc.
150 Second Avenue North # 800
St. Petersburg. FL 33701
Facsimile: 727-822.3722
All Notices from the Contractor to the County shall be deemed duly served if delivered
by hand, fax, email or the United States Postal Services Department, first class mail
service, postage prepaid to the County to:
Jack Wert, Director
Collier County Tourism Department
2800 N, Horseshoe Drive
Naples. Florida 34104
Facsimile: 239.252-2404
The Contractor and the County may change the above mailing address at any time
upon giving the other party written notification. All notices under this Agreement
must be in writing.
5, NO PARTNERSHIP. Nothing herein contained shall create or be construed as creating
a partnership between the County and the Contractor or to constitute the Contractor as
an agent of the County.
6, PERMITS: LICENSES: TAXES. In compliance with Section 218.80, FS., all permits
necessary for the prosecution of the Work shall be obtained by the Contractor. Payment
for all such permits issued by the County shall be processed internally by the County.
All non-County permits necessary for the prosecution of the Work shall be procured
and paid for by the Contractor. The Contractor shall also be solely responsible for
payment of any and all taxes levied on the Contractor. In addition, the Contractor shall
comply with all rules, regulations and laws of Collier County. the State of Florida, or the
U. S. Government now in force or hereafter adopted. The Contractor agrees to comply
with all laws governing the responsibility of an employer with respect to persons
employed by the Contractor.
7. NO IMPROPER USE. The Contractor will not use. nor suffer or permit any person to
use in any manner whatsoever. County facilities for any improper, immoral or offensive
purpose. or for any purpose in violation of any federal. state. county or municipal
ordinance, rule, order or regulation. or of any governmental rule or regulation now in
effect or hereafter enacted or adopted. In the event of such violation by the Contractor
or if the County or its authorized representative shall deem any conduct on the part of
4
1001'1.
the Contractor to be objectionable or improper. the County shall have the right to
suspend the contract of the Contractor. Should the Contractor fail to correct any such
violation, conduct, or practice to the satisfaction of the County within twenty-four (24)
hours after receiving notice of such violation, conduct. or practice. such suspension to
continue until the violation is cured. The Contractor further agrees not to commence
operation during the suspension period until the violation has been corrected to the
satisfaction of the County.
8. OWNERSHIP OF DOCUMENTS:
County shall be the owner of all documents and materials produced pursuant to this
Agreement and Paradise Advertising & Marketing, Ine. shall not receive any additional
compensation for their use or reproduction by the County. The County shall be the
owner of and be in possession of all intellectual property created or furnished pursuant
to this Agreement, including. but not limited to drawings, layouts, photography, film,
video and printed documents, unless specifically exempted by the County.
9. TERMINATION. Should the Contractor be found to have failed to perform his
services in a manner satisfactory to the County as per this Agreement, the County may
terminate said agreement immediately for cause; further the County may terminate this
Agreement for convenience with a thirty (30) day written notice, The County shall be
sole judge of non-performance. Upon termination of this Agreement, Contractor will
bill the County for all amounts not previously billed and due Contractor at that time.
Contractor will not be entitled to payment for any advertisement if work on it
commenced after Contractor received notice of termination, Contractor will be entitled
to payment for services for advertisements commenced and approved for placement by
the County prior to receipt of such notice,
10. NO DISCRIMINATION. The Contractor agrees that there shall be no discrimination as
to race, sex, color. creed or national origin.
11. INSURANCE. The Contractor shall provide insurance as follows:
A. Commercial General Liability: Coverage shall have minimum limits of $500,000
Per Occurrence, Combined Single Limit for Bodily Injury Liability and Property
Damage Liability. This shall include Premises and Operations; Independent
Agency's; Products and Completed Operations and Contractual Liability.
B. Workers' Compensation: Insurance covering all employees meeting Statutory
Limits in compliance with the applicable state and federal laws.
Special Requirements: Collier County shall be listed as the Certificate Holder and
included as an Additional Insured on the Comprehensive General Liability
Policy.
5
100
Current, valid insurance policies meeting the requirement herein identified shall
be maintained by Agency during the duration of this Agreement. I\enewal
certificates shall be sent to the County thirty (10) days prior to any expiration date.
There shall be a thirty (30) day notification to the County in the event of
cancellation or modification of any stipulated insurance coverage.
Contractor shall ensure that all sub contractors comply with the same insurance
requirements that he is required to meet. The same Contractor shall provide
County with certificates of insurance meeting the required insurance provisions.
12, INDEMNIFICATION. To the maximum extent permitted by Florida law, the Contractor
shall indemnify and hold harmless Collier County, its officers and employees from any
and all liabilities, damages, losses and costs, including, but not limited to, reasonable
attorneys' fees and paralegals' fees. to the extent caused by the negligence, recklessness, or
intentionally wrongful conduct of the Contractor or anyone employed or utilized by the
Contractor in the performance of this Agreement. This indemnification obligation shall
not be construed to negate, abridge or reduce any other rights or remedies which
otherwise may be available to an indemnified party or person described in this paragraph.
This section does not pertain to any incident arising from the sole negligence of Collier
County
13,
CONTRACT ADMINISTRATION. This Agreement shall be administered on behalf of
the County by the Tourism Department.
14,
COMPONENT PARTS OF THIS CONTRACT. This Contract consists of the attached
component parts, all of which are as fully a part of the contract as if herein set out
verbatim: RFP #10-5541 "Tourism Marketing Services", Contractor's Proposal, Insurance
Certificate and Exhibit A, Hourly Rate Fee Schedule for Non-Routine Work.
(,Q.)nLfl..L, ~> Wrv f-<-1LX \.,j 1'Tl-l r'Lf-f" r
pyU)"o,>~.
SUBJECT TO APPROPRIATION. It is further understood and agreed by and between the
parties herein that this agreement is subject to appropriation by the Board of County
Commissioners, The approval of this Agreement is contingent upon a finding by the Collier
County Board of County Commissions that adequate funding exists for the purposes set
forth herein through approval of the annual Tourism Department budget. If Category "B"
tourist tax funds become unavailable in the future, no further funding under this contract
will be due to the Contractor and the County may terminate this Agreement in accordance
with section #9. "Termination",
15.
16.
COOPERATION: The Contractor shall fully cooperate with the County in all matters
pertaining to this agreement and provide all information and documents as requested by
the County from time to time. Failure to cooperate. as interpreted by the County, shall
constitute grounds for the County to impose sanctions that do not result in termination
of this Agreement.
6
100
! ~,
17. EMPLOYMENT OF CONTRACTOR PERSONNEL: During the term of this Agreement
and for a period of one (1) year following its termination, the County agrees not to hire
any employee (past or present) of the Contractor who worked on the County's account
while employed by the Contractor.
18. A V AILABILITY OF RECORDS: The Contractor shall maintain all records. books,
documents, papers and financial information pertaining to work performed under this
agreement The Contractor agrees that the County, or any of its duly authorized
representatives, shall, until the expiration of five (5) years after final payment under
this Agreement, have access to, and the right to examine and photocopy any pertinent
books, documents, papers and records of the Contractor involving transactions related
to this Agreement.
19. PROHIBITION OF ASSIGNMENT: The Contractor shall not assign, conveyor transfer
in whole or in part its interest in this Agreement without the prior written consent of the
County.
20. PROHIBITION OF GIFTS TO COUNTY EMPLOYEES: No organization or individual
shall offer or give, either directly or indirectly, any favor. gift, loan, fee, service or other
item of value to any County employee, as set forth in Chapter 112, Part III, Florida
Statutes, Collier County Ethics Ordinance No. 2004-05. and County Administrative
Procedure 5311. Violation of this provision may result in one or more of the following
consequences: a. Prohibition by the individual, firm. and/ or any employee of the firm
from contact with County staff for a specified period of time; b, Prohibition by the
individual and/ or firm from doing business with the County for a specified period of
time, including but not limited to: submitting bids. RFP. and/ or quotes; and, c.
immediate termination of any contract held by the individual and/ or firm for cause.
21. DISPUTE RESOLUTION. Prior to the initiation of any action or proceeding permitted
by this Agreement to resolve disputes between the parties, the parties shall make a good
faith effort to resolve any such disputes by negotiation. The negotiation shall be attended
by representatives of Contractor with full decision-making authority and by County's
staff person who would make the presentation of any settlement reached during
negotiations to County for approval. Failing resolution, and prior to the commencement
of depositions in any litigation between the parties arising out of this Agreement, the
parties shall attempt to resolve the dispute through Mediation before an agreed-upon
Circuit Court Mediator certified by the State of Florida, The mediation shall be attended
by representatives of Contractor with full decision.making authority and by County's
staff person who would make the presentation of any settlement reached at mediation to
County's board for approval. Should either party fail to submit to mediation as required
hereunder, the other party may obtain a court order requiring mediation under section
44.102, Fla. Stat
7
100,'
Any suit or action brought by either party to this Agreement against the other party
relating to or arising out of this Agreement must be brought in the appropriate federal or
state courts in Collier County, Florida. which courts have sole and exclusive jurisdiction
on all such matters.
22. KEY PERSONNEl/PROJECT STAFFING: The proposer's personnel and management to
be utilized for this project shall be knowledgeable in their areas of expertise. The County
reserves the right to perform investigations as may be deemed necessary to insure that
competent persons will be utilized in the performance of the contract. Selected firm shall
assign as many people as necessary to complete the project on a timely basis. and each
person assigned shall be available for an amount of time adequate to meet the dates set
forth in the Project Schedule. Firm shall not change Key Personnel unless the following
conditions are met: (1) Proposed replacements have substantially the same or better
qualifications and/ or experience. (2) that the County is notified in writing as far in
advance as possible. Firm shall make commercially reasonable efforts to notify Collier
County within seven (7) days of the change. The County retains final approval of
pmp""d "'PI"'i' p<'rnoru>el.
7 a- \A \ \ ~ A1\ D00 I ..It::;'W ":> ~ LA-t
\)tMfl-Lrb\U L".O~8'
l-V Pr'P L-t-'> J" ~t<- ~o,.Jt:!:
~
~
8
100
IN WITNESS WHEREOF. the Contractor and the County, have each, respectively, by an
authorized person or agent, hereunder set their hands and seals on the date and year first above
written.
ATTEST:
Dwight E Brock, Clerk of Courts
BOARD OF COUNTY COMMISSIONERS
COLLIER COUNTY. FLORIDA
By: ~.....__. .___....
Dated: ______
(SEAL)
By'
. ----'_.._._-_....~-
. Chairman
Approved as to form and
legal sufficiency:
Assistant County Attorney
Print Name
Contractor:
PARADISE ADVERTISING & MARKETING, INC.
By:
First Witness
Signature
tType / print wi tness name t
Second Witness
Typed signature and title
tType/print witness namet
9
10 D I~.
EXHIBIT "A"
Paradise Advertising & Marketing, Inc.
Hourly Rate Fee Schedule (Non-Routine Services)
Creative and production projects requested by the client will be billed at the
following hourly rates for creative services:
Director of Strategic Planning.... ..$300.00 Per hour. ....,., .Included in fee
Brand Development DirectoL.. . .$300.00 Per hour ...Included in fee
Director of Account Service,.."" ...$250.00 Per hour. ,Included in fee
Account Supervisor",. ..".,.... $175.00 Per hour. .Included in fee
Account Manager ,.. ,..,..$150.00 Per hour,..,.lncluded in fee
Account Executive....$125.00 Per hour "Included in fee
Account CoordinatoL""....,... ,... $100.00 Per hour ..""..Included in fee
Media Director/Planner ....,..."". ...$200.00 Per hour. " ".. ..Included in fee
Media Buyer.,..,. ,,'. ..$150.00 Per hour. '." ,Included in fee
Media Coordinator"......."""". ,.$1 00.00 Per hour...." .Included in fee
Administrative Services..,.".., .. .$50,00 Per hour..., ., .Included in fee ~~\..,
Accounting Manager..,... ...,.... ..$125.00 Per hour.".... ,Included in fee? .;"\
Traffic ,,'" .,,,,,,,..,...,,,,...$100,00 Per hour ". "".Included in fee \~.
Research -In-house Director.,.,.$200.00 Per hour.. ,,,Included in fee 0Jr'
Research -In.house Coordinator .,.. .,$10000 Per hour ....Included in fee .AI~
..,;.-"3V
",r
Creative Director" .",,,........... ..$250.00 Per hour /' I', v\.tL\)\:;:'J \:;1)
Associate Creative Director. ..,....... .$200.00 Per hour t::- ~"'>
Senior Copywriter... '" ,,,$175,00 Per hour \L)t~_
Copywriter ".."".,....,..$150.00 Per hour./ \,IV \. v,"~ \
Designer ..... .".......,.,... ,,$175.00 Per hour v L,L ,vt'~c
$ ,N [..
Senior Art Director ....., .... 175.00 Per hour \
Art Director .."...,,,,.,.... .$150,00 Per hour ov..,;.~
Broadcast Production Supervision..,. .. .$200.00 Per hour ~ \ "'-
Production Supervisor - Print"".,. ".$15000 Per hour
Production Supervisor - Digital", ,$175,00 Per hour
Production Coordinator... .,. $1 00.00 Per hour
Proofreading '.. ,".... ,,,,,$100.00 Per hour
In.house Video Services" ...$200.00 Per hour
In-house Photograph Services. . .$200.00 Per hour
In.house Audio Services.... ,,," ...$200.00 Per hour
Public Relations Director ...... ,....$200,00 Per hour
Public Relations Account Manager", ..$150.00 Per hour
Public Relations Account Executive...... $125.00 Per hour
Public Relations Writer".",. .." ".$150.00 Per hour
Public Relations Coordinator. ,....$100,00 Per hour
IOD
"
Digital Services Director... .., .,.,...". ..... .$200,00 Per hour
Digital Strategist/Research.,...,..,.,.. ". ,$150,00 Per hour
Digital Production Supervision .,... ,$175.00 Per hour
Digital Coordinator '.......... ..$12500 Per hour
Data Entry Specialist."."......,. .$100.00 Per hour
Search Engine Optimization... ,.... ,$150,00 Per hour
Digital Production Developer ... .,$200.00 Per hour
Director of Mobile Development .,. ..$250.00 Per hour
Social Media Marketing Director , .$175.00 Per hour
Social Media Marketing Coordinator. ,..$125.00 Per hour
Material Fee
,...,2.0%
The Agency will present written estimates for client approval for any costs being
incurred, All out-of.pocket costs will be billed at net. The Agency billing invoices
will include a copy of the signed estimate and all vendor costs. Cost will not
exceed the original signed estimate unless revised with written approval from the
client. Cost savings and out.of pocket estimates will be passed on to the client.
100
Paradise Donations
100
January 25, 2010
MINUTES OF THE COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL MEETING
Naples, Florida, January 25, 20 I 0
LET IT BE REMEMBERED, that the Collier County Tourist Development
Council in and for the County of Collier, having conducted business herein,
met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of
the Government Complex, Naples, Florida with the following members
present:
Chairman: Commissioner Fred Coyle
Vice Chairman: Murray H, Hendel
Susan Becker
Clark Hill
Rick Medwedeff
Robert Miller
Ed (Ski) Olesky
John Sorey, III (Via Teleconference)
Rob Popoff (Excused)
ALSO PRESENT:
(0 \h~Ul'V..u1
o ff--t l/l..t- \)
Tt) L- 1) llL\-''"l.TS ~ H TV
VV\. ~UJ 1: ( [XJ K
Jack Wert, Tourism Director ~ tv\:::: "-
Gary McAlpin, Coastal Zone Management Director ::)ot
Colleen Greene, Assistant County Attorney D ~
Kelly Green, Tourist Tax Coordinator l'l
t H "'-l..lloc)
N~\'VK
Collier County: January 25, 20 I 0
Page I 0[21 0 D
January 25, 2010
Mf;ETlNG AGENDA &. NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiamj Trail,
Naples, Florida 34112
JANUARY 25, 20109:00 a.m.
Collie.. Coun~y Commission Chambers
* Requires TOC Action
1. Call to Order - Chairman Coyle
11. Pledge of Allegiance
III. Roll Call
IV. Changes and Approval of Agenda
V. Approval of TOC Minutes"
1. " Regular Meetina November 2~2.0..09'
VI. New Business
1. " Elect Vice-Chairman
2. " TOe Meeting FreQuency
3, . DJfi""HlIlD TllJlI<d"" fe!>nIMY--lJl.. = ItJ:1,U).!:.WoillhoR
4. .. f'1O-tt Mi!I!r.IIJ.C Proposal
Vll. Old Business
1. Chicago Cubs Spring Tralol09 Facility Report (Information OnIV)
2. " ~lnfDrmBtlon SDeclalll.t
3. " NaDles Museum ot A~~_l Agrtcme.nt Amcn.dm.m:!.1
4. .. M...rt.O I.IAnd HJLICym_Eu.J1JU,,9
VIII. Staff Report Presentations
1. ~!lRI_':"_M~rJ~.f:t'[lg PiJrtn~rs
a. Paradise Advertising
b. Klages Research Report
i. Focus Group Research Results
c. Web5ite Activity - Miles Media
d. Search Engine Optimization - SMT, Inc.
e. Tax Collections - CC Tax Collector
f. Fulfillment & Inquiry Summary - Phase V
2. &1=119"_11__- 5t.llft D_'W_in:tm~tRu2rt:J
http://www.colliergov.netlindex. aspx ?page=2 84 I
1/22/2010
Collier County: January 25, 2010
Page 2 of 2 1 0 0
a. Sales Manager Repol"t
b. P.R. Manager Report
c. Film Coordinator Report
d. SPOl'"ts Marketing Report
e. Director's Report
f. International Representatives
IX, ~ed Staff-.Ku.ortJ:
X. Announcements
1. Bce-TOC Joint Workshop, February 10, 2010 (3:00 pm - 5:00 pm)
XI. Audience Input &. Discussion
XU. Council Discussion
XIII. Next Scheduled Meeting Date/Location - February 22, 2010 - 9~OO a.m.
Collier County Government Center, Administratfon Bldg, F, 3rd Floor,
3301 East Tamiami Trail, Naples. Florida 34112
XIV. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their
objections, If any, in writing, to the bOard prior to the meeting if appllnble.
For more information, please contact Jack Wert at (239) 252-2402.
If vou are it person with a disability who needs any accommodation in order to participate in
this proceeding, you are entitled, at no cost to you, to the provision of certain assistance.
Please contact the Collier County Facilities Management Department located at 3301 East
Tamiami Trail. Naples, FL 34112, (239) 252~8380.
Public comments will be limited to 5 minutes unless the Chairman grants permission for
additional time.
Colller County Ordinance No. 99w22 requires that all lobbyists shall, before engaging in any
lobbying activities (including, but not limited lo, addressing the Board of County
Commissioners) before the Board of County CommISSioners and its advisory boards, register
with the Clerk to the Board at the Board Minutes and Records Department.
http://www.coll iergov .netlindex,aspx'?page=2841
] /22/20 10
100
January 25, 2010
I. Call to Order - Chairman Coyle
Chairman Coyle called the meeting to order at 9:00 A.M.
II. Pledge of Allegiance
Pledge of Allegiance was recited.
III. Roll Call
A quorum was established.
Mr. Olesky moved to allow Mr, Sorey to participate in the meeting via
teleconference, Second by Ms. Becker. Carried unanimously 7-0.
IV. Changes and Approval of Agenda
Mr. Hill moved to approve the Agenda subject to the following changes:
. Updated infonnation on Item VIA - Mote Marine Proposal
. Updated infonnation on Item VII.2.. Visitor Information Specialist
. Updated information on Item VilA ,Marco Island Museum Funding
. Item VIII.lc . Tax Collcctions CC Tax Collector to bc heard as item
VilLI a
. Item VlIT.1 b, To follow, remaining items to be renumbered accordingly,
. Itcm V1l1.2.e to be heard as item VIlL2a, remaining items to be
renumbered accordingly.
Second by Mr. Olesky. Carried unanimously 8-0.
V. Approval ofTDC Minutes
1. Regular Meeting November 23, 2009
Mr. Hendel moved to approve the minutes of the November 23,2009 meeting
subject to the followillg change:
. Page 8, Item X. line I from" I :00 pm - 5:00 pm" to "3:00 to 5 pm"
Second by Mr. Olesky. Carried unanimously 8-0.
VI. New Business
1. Elect Vice-Chairman
Ms. Becker moved to 1I0minate Mr. Hendel as Vice Chairman of the Tourist
Development Council. Second by Mr. MedwedejJ. Carried unanimously 8-0.
2. TDC Meeting Frequency
Jack Wert, Tourism Director presented the Executive Summary "Change in
Frequency o{Tourist Development Council (TDC) meetings" dated January 25,
2010 for review, He requcsted thc Council consider changing the meeting
schedule to bi.monthly meetings with the next mceting being in March 2010.
Mr. Hill noted he preferred to maintain the existing schedule due to the many
critical issues the Council deals with at this point in time.
Mr. Sorey noted, should pending business warrant it, there is a provision to call a
"Special Meeting" in an off month.
2
100
January 25,20]0
Ms. Becker recommended holding the Annual Workshop during the "Off
Season. "
Chairman Coyle recommended the bi.monthly meeting schedule proposed by
Staff be approved with lhe understanding the Chairman may call for a meeting if
business warrants it,
Discussion occurred on the timing for the Annual Workshop or ifit should be
held later in the year coinciding with the budget process and/or at a time when the
County is in a hetter position to deal with any issues related to the possible
relocation the Chicago Cubs Spring Training Facility to Naples?
The Council determined to re-schedule the Annual TDC/BCC Workshop from
February 10, 2010 to late March or early April,
The Council determined to change the frequency of TDC meetings to a bi-monthly
schedule, unless Council business requires a meeting in the offmonth,
3. Discussion Topics for February 10,2010 BCC/TDC Workshop
Jack Wert presented the Executive Summary "DiSCUSSIOn Topic Suggestions for
February 10, 2010 Annual Joint BCClTDC Workshop" dated January 25,2010,
The following topics were suggested:
. Marco Island Museum Funding
. Non-County Owned Museum Grants (Category C.2) for FY II
. Changes to TOC Ordinance to fund future year.round destination
marketing,
. Chicago Cubs Spring Training Facility feasibility study and funding
sources.
. Return on Investment (ROI) measurement techniques to improve reporting
The Council noted some of the topics may be vented by the Council, as opposed
to requesting BCC direction in the Workshop (i.e. refining ROJ measurements).
Jack Wert noted he has the necessary input to prepare the Agenda for the
Workshop,
4. Mote Marine Proposal
Jack Wert presented the Executive Summary "Mote Marine Proposal for "Red
Tide Monitorinfi" totaling $3.800" dated January 25, 2010 for review, He noted:
. The County currently utilizes the "Red Tide Monitoring Program"
developed by Mote Marine,
. County Staff is issued Blackberry's giving them the ability to upload beach
water quality samples to the internet
. The uploaded sample results are utilized to develop a database to report
"Red Tide" conditions at area beaches.
. The County is then notitied if a "Red Tide Alert" is declared, with Staff
providing notification to the public of the conditions via signs on the beach.
3
lOD~L
January 25,2010
. The Program also allows the public to monitor beach conditions through
the internet
· The funding for the Blackberry devices has expired and Mote Marine
contacted the Counties involved in the Program for assistance in funding
the devices,
. The total funding for all Counties involved is approximately $17,000,
Collier County's share to be $3,800,
Staff is recommending funding thc Program with $1,900 each to be dedicated
from Category A and Category B funds.
Mr, Hendel moved 10 approve Slaff's recommendation.
Gary McAlpin, Coastal Zone Management stated he is not in favor of funding
the item, as it is a "Tourism" issue, not a "Beach Maintenance" issue. The
Department does not have avai lable funding to support the Program.
Jack Wert noted the County would continue to monitor beach water quality
without the Program, uti Iize the signagc on the beach, but further dissemination of
the information will be limited,
Discussion occurred noting the County has ample opportunities (in lieu of the
Program) to provide the notifications to the public.
Without a second, the lIlotion was not considered.
VII. Old Business
1. Chicago Cubs Spring Training Facility Report (Information Only)
Mr. Hendel provided the following update:
. The Board of Directors of the Chicago Cubs reviewed the proposal
submitted by the Naples entrepreneurs wishing to re.locate the Cubs spring
training facility to Collier County,
. The Cubs Facility is currently located in the city of Mesa, Arizona, who
also submitted a proposal to keep the Cubs in Mesa.
. The Directors voted on the proposals, resulting in a tic vote.
. The Cubs organization has decided to allow Mesa to provide a revised
proposal,
. No formal decision has been made by the Cubs organization on the
location of the new Spring Training Facility
Discussion occurred on how TDC funding may be involved in any proposals for
the relocation (the Lodging Associations position on increasing the Tourist Tax to
5% or using Tourist Taxes through re.directions of funding at the current 4%
level, etc.), It was noted any discussions or decisions on these issues raised are
pre-mature given the stalus of the decision to be made by the Cubs organization.
4
January 25, 2010
10011
2. Visitor Information Specialist
Jack Wert presented the Executive Summary "Visitor Information Center
Specialist" dated January 25, 2010 for review, He noted:
. It was brought (0 the attention ofthe TDe Suhcommittee (when
considering revisions in Tourist funding,) there is a lack of coordination
between the areas Visitors Center.
. The Staff person would have a myriad of duties included but not limited to:
ensuring the Visitor Centers have consistent publications, coordinating
monthly meetings between Chamber Executives, coordinating publications
and maps, recruiting volunteers, ete,
. The Chamber of Commerce will provide the office space for the employee.
. The position is lor a I year trial period and requires funding by the TDC in
the amount of$64,740,
Speaker
Michelle Klinowski, Greater Naples Chamber of Commerce reviewed the
budget for the position, noting the total expenses per year including payroll, office
overhead expenses, etc, is $74.740. The Chamber is donating funds equaling a
value of $1 0,000 making the expense for the Tourist Development Council
$64,740 for the year.
Mr. Hendel moved to approve (recommend to the Board of County
Commissioners funding the position as outlined by Staff). Second by Ms.
Becker. Carried unanimously 8-0,
3. Naples Museum of Art Grant Agreement Amendment
Jack Wert presented the Executive Summary "Amendment to Naples Museum of
Art, Inc. FY 10 Grant Agreement to change the effective dates" dated January 25,
2010 for review,
Mr, Sorey moved to approve (recommend approval to the Board of County
Commissioners) the amendment to the Naples Museum of Art, Inc. FY 10
Grant Agreement. Second by Mr, Hendel. Carried unanimously 8-0.
.
4. Marco Island Museum Funding
Jack Wert presented the Executive Summary "Marco Island Museum Funding
Discussion" dated January 25,2010 for review. He noted:
. The TDC had previously authorized a Tourist Tax Grant in the amount of
$100,000 for the exhibit project at thc Museum,
. The City of Marco Island has offered a matching grant opportunity up to
$350,000 to assist in funding the exhibit project.
. Paradise AdvertIsing and Marketing, Inc. has offered to donate up to
$ I 00,000 of the media commissions to increased marketing efforts for the
TDC to be due on the additional $1 M dollars allocated to marketing from
the re.direction of Beach Reserves. The firm's intent is to allow the TDC
to re.invest the $100,000 into marketing efforts,
5
100
January 25, 2010
. The County may be able to allocate up to $150,000 in General Fund
Capital Reserves towards the exhibit project.
The Council requested clarification on how the $700,000 of funds would be
utilized.
Marla Ramsey, Director noted it is a one time capital expenditure for exhibits
and displays primarily for the "Calussa Room:' The funds from the General Fund
Capital Reserves arc available for use.
Discussion occurred on the concept of re-directing Paradise Advertising's
donation from marketing to the funding Museum exhibits,
It was noted Paradise Advertising could make the donation separately, as they see
fit, following the payments by the County for the Media Commissions.
Mr, Sorey moved to support the concept for the funding of the Marco Island
Museum Exhibit Project and recommend the Board of County Commissioners
approve the concept (u $100,000 was previously approved for allocation to the
exhibits by the TDC. Paradise Adverti.~ing'.~ funds belong with them for
utilization as they see fit, alld the $150,000 from the General Fund Capital
Reserve is available, however the funds are not in the purview of the TDC.)
Second by Mr. Medwedeff.
Cedar Hames, Paradise Advertising noted he would rely on the Council's
direction regarding the proposed $100,000 donation
II
The Council encouraged Paradise Advertising and Marketing, lnc. to donate the
$100,000 in question to Ihe Marco lsland Museum Exhibit Project
Carried unanimously 8-0.
Break: 10:39 am
Reconvened: 10:55 am
VIII. Staff Report Presentations
1. Section I - Marketing Partners
a. Tax Collections - CC Tax Collector
Jack Wert presented the "Tourisl Tax Colleclion" data updated through
December 2009,
b. Klages Research Report
Dr. Walter Klages, Research Data Services, Inc, presented "Collier County
Tourism Research, December 2009" dated January 25, 2010 to the Council
i. Focus Group Research Results
Jack Wert presented the "Collier County Tourism Research 2009
Qualitative Research" prepared by Research Data Services, Inc, dated
6
100
January 25, 2010
January 25, 2010 to the Council.
c. Paradise Advertising
Fran Vaccaro, Paradise Advertising provided an update on the Winter
Northern Campaign marketing efJorts for the region including television,
online and print media advertising.
Dave DiMaggio, Paradise Advertising provided an overview on the
production of recent TV advertisements utilized in marketing the region.
Jeff Bunting, Paradise Advertising provided an overview of recent
photof,>raphic productions to be utilized in marketing the region,
d, Website Activity - Miles Media
Submitted
e. Search Engine Optimization - SMT, Inc.
Submitted
f. Fulfillment & Inquiry Summary - Phase V
Submitted
2. Section II - Staff Department Reports
The following Reports were submitted by Staff:
a. Director's Report
b. Sales Manager Report
c. P.R. Manager Report
d. Film Coordinator Report
e. Sports Marketing Report
f. International Representatives
IX. Detailed Staff Reports
Submitted
X. Announcements
I. BCC-TDC Joint Workshop, February 10,2010 (3:00 pm - 5:00 pm)
Canceled
XI. Audience Input & Discussion
None
XII. Council Discussion
Ms. Becker reported:
. Proposed revisions to the "evaluation form" (for Grant Recipients) are still
under consideration.
. The merging of the two visitor guides (Chamber of Commerce and
Convention and Visitors Bureau) as recommended by the TDC Subcommittee
may not be possible (due to regulations,)
7
January 25, 2010
Jack Wert noted the new Visitor Information Specialist may provide an avenue to
reduce duplications in Guides, The Official Tourist Map continues to be developed,
XIII. Next Scbeduled Meeting Date/Location - Marcb 22, 2010- 9:00 AM Collier
County Governmeut Center, Administration SLOG, F, 3rd Floor, 3301 East
Tamiami Trail, Naples, Florida 34112
Tbere being no further business for the good of tbe County, tbe meeting was
adjourned by order of the chair at 11 :55 A.M,
COLLIER COUNTY TOURIST
DEVl>:LOPMENT COUNCIL
Commissioner Fred Coyle, Cbairman
These minutes approved by the Board/Committee on
as presented__~_ or as amended_
8
100
100
March 15,201 ()
MINUTES OF THE COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL MEETING
Naples, Florida, March 15,2010
LET IT BE REMEMBERED, that the Collier County Tourist Development
Council in and for the County of Collier, having conducted business herein,
met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of
the Government Complex, Naples, Florida with the Following members
present:
Chairman: Commissioner Fred Coyle (Excused)
Vice Chairman: Murray H. Hendel
Susan Becker
Clark Hill
Rick MedwedefT
Robert Miller
Ed (Ski) Olesky
John Sorey III (Excused)
Rob Popoff (Excused)
{ ,. 011-) g,1..l.D (..l:1-
tlv V"- 'A:-f f4J- '
IL! p... r' ~ 4;) { .., t"
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management Director
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Tax Coordinator
100 t
March 15, 2010
MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail,
Naples, Florida 34112
MARCH 15, 2010 9:00 a,m,
Collier Cou nty Commission Chambers
* Requires TDC Action
1. Call to Order - Chairman Coyle
II, Pledge of Allegiance
III. Roll Call
IV. Changes and Approval of Agenda
V. Approval of TOe Minutes *
1. * Reaular Meetino Januarv 25. 20lO.
VI. New Business
1. * TOe Board Member ~omination_~ommendat~
2. * Paradise Advertisinq Gross Billino
3. * Consulting Services with James..L&!t Witt AssociateJi - Gary McAlpin
VII. Old Business
1. 0 1 FY 10 Financial ReDort
2. Information Center SDecialist AareQffient witlLNaDles Chanlb!:!:1:
3. Children's Museum of Naoles Dlsc~ - Site Tour and Exhibit Namin.g
4. Rgturn on Investment (ROIl StuRies lInfqrmation..QnJy)
5. Holocaust Museum Interim Uodate CInformatio!l._Q.n!Y..1
VIII. Staff Report Presentations
1. Section I - Marketina Partners
a. Tax Collections - Jack Wert
b. Paradise Advertising
c. Klages Research Report
d. Website Activity - Jack Wert
e. Search Engine Optimization - Jack Wert
f. Fulfillment 8& Inquiry Summary - Jack Wert
2. ~ff Deoartment Reoorts (Jack Wert)
a. Director's Report
b. Sales Manager Report
c. P.R. Manager Report
IOD
d. Film Coordinator Report
e. Sports Marketing Report
f. International Representatives
IX. Detailed Staff ReDorts
X. Announcements
1. Tourism Week Luncheon and Awards Ceremony - Noon - May 13,2010, Naples Beach Hotel
and Golf Club
XI. Audience Input &. Discussion
XII. Council Discussion
XIII. Next Scheduled Meeting Date/location - May 24, 2010 - 9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor,
3301 East Tamiami Trail, Naples, Florida 34112
XIV, Adjournment
All interested parties are invited to attend, and to register to speak and to submit their
objections, if any, in writing, to the board prior to the meeting if applicable.
For more information, please contact Jack Wert at (239) 252-2402.
If you are a person with a disability who needs any accommodation in order to participate in this
proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please
contact the Collier County Facilities Management Department located at 3301 East Tamiami Trail,
Naples, FL 34112, (239) 252.8380.
Public comments will be limited to 5 minutes unless the Chairman grants permission for
additional time.
Collier County Ordinance No. 99.22 requires that all lobbyists shall, before engaging in any
lobbying activities (including, but not limited to, addressing the Board of County Commissioners)
before the Board of County Commissioners and its advisory boards, register with the Clerk to the
Board at the Board Minutes and Records Department.
100
March 15,2010
I. Call to Order - Chairman Coyle
Vice Chairman Hendel called the meeting to order at 9:00 A,M.
11. Pledge of Allegiance
Pledge of Allegiance was recited.
III. Roll Call
A quorum was established,
IV. Changes and Approval of Agenda
Jack Wert noted the Research Data Services [nc, Report for February had been
added to the meeting packet.
Mr. Hill moved to approve the Agenda. Second by Ms. Becker. Carried
unanimous~r 6-0.
V. Approval ofTDC Minutes
1. Regular Meeting January 25,2010
Ms. Becker moved to approve the minutes of the January 25,2010 meeting.
Second by Mr. Olesky. Carried unanimously 6-0.
VI. New Business
1. TDC Board Member Nomination Recommendations
Jack Wert presented the Executive Summary "Tourist Development Council
Appointment Review" dated March 15, 2010.
Mr. Olesky noted he had not received a notice his term was expiring and had not
re.applied before the close of the deadline for applications and indicated he was
interested in continuing his service on the Council.
Kelly Green, Tourist Tax Coordinator noted the Council could act on the
applications for Ms, Becker's vacancy.
Mr. Hendel noted 3 persons had provided applications to serve on the Council,
Robert Raymond, Don York and Susan Becker, He would be abstaining as he
personally knows all three candidates,
Mr. Hill moved to recommend the Board of County Commissioners appoint
Susan Becker to the Tourist Development Council. Second by Mr. Medwedeff.
Motion carried 5-0, with I abstention, Mr. Hendel abstained.
Colleen Greene, Assistant County Attorney recommended the Council request
the Bec re.advertise the position currently held by Mr, Olesky,
Mr, Hill move to recommend the Board of County Commissioners re.advertise
the position currently held by Mr. Olesky. Second by Ms. Becker. Carried
unanimously 6-0
2
IOD
March 15,201 0
2. Paradise Advertising Gross Billing
Jack Wert presented the Executive Summary "Recommend approval of
Additional billingfor up to $1,975,000 from Paradise AdvertISing and Marketlllg,
Ene. at gross in accordance with their agreement with Collier County" dated
March 15.2010.
Mr, Hill moved to recommend approval for up to $1,975,000 of additional
billing for Paradise Advertising and Marketing, Inc. at gross in accordance
with their agreement with Collier County. Second by Mr. Olesky. Carried
unanimously 6-0.
.
3. Consulting Services with James Lee Witt Associates - Gary McAlpin
The Executive Summary "Recommendation for the CAC and 7De to approve
funding in the amount of $2 5,000 with James Lee Wilt Assoczates, to provide
consultant support 10 facilitate the resolution '!lFEMA payments for heach damages
dUring Tropical Storm Gabrielle, Hurricanc Katrina and Hurricane Wilma" dated
March 15, 20 I 0 was presented by the Director of Coastal Zone Management for
review.
Mr. Medwedeff moved to recommend funding in the amount of $25.000 with James
Lee Wilt Associates, to provide consultant support to facilitate the resolution of
FEMA payments for beach damages during Tropical Storm Gabrielle, Hurricane
Katrina and Hurricane Wilma." Second by Mr. Olesky. Carried unanimously 6-0,
VII. Old Business
1. Q I FY 10 Financial Report
Jack Wert presented the Executive Summary "Review Quarterly Financial
Statement for TDC Funds" dated March 15, 2010 for review by the Council.
2, Information Center Specialist Agreement with Naples Cham her
Jack Wert presented the Executive Summary "Recommend approval of a
Memorandum of Understanding with Greater Naples Chamher of Commerce to
support funding of a Visitor Information Ccnter S1'c('{(Jlist 1'0.1'111011 at an annual
cost of up to $65,000 dated March 15, 2010.
He noted:
. The position was a result of recommendations by TDC Subcommittee which
reviewed Tourist Tax Funding issues in the County.
. The Chamber of Com mer co will advertise the position.
. The position will be tunded primarily by TDC funds with the Chamber of
Commerce proVIding tunds in the amount 01'$10,000,
. A panel of quahtied persons will be Involved In the selection of the
indiVIdual to till the positIOn,
. The position is lur a 12 lllonth term, requires re-fundlng and intended to be
evaluated on an (tn.going basis to determine Its effectiveness,
3
VIII.
100
March 15,2010
Ms. Becker moved to approve the Memorandum of Understanding with Greater
Naples Chamber of Commerce to support funding of a Visitor lllformation
Center Specialist position at an annual cost of up to $65,000. Second by Mr.
Hill, Carried unanimously 6-0.
3, Children's Museum of Naples Discussion - Site Tour and Exhibit Naming.
Jack Wert presented the Executive Summary "Discussion of the Children's
Museum of Naples request for a Construction Site Tour and the Naming of an
Exhibit" dated March 15.2010.
The Council has an invitation to tour the Children's Museum of Naples currently
under construction at the North Collier Regional Park, The Museum intends to
recognize the County's (TOe and BCe) participation in funding the Museum,
The Counci! detennined a SIte visit would be acceptable and for Staff to schedule
it after the peak tOUr/st season
4. Return on Investment (ROI) Studies (Information Only)
Jack Wert presented the Executive Summary "Review ani! discuss new Return
on Investment (RO/) measurement techniques" dated March 15, 20 I O.
He noted various techniques will be utilized to detemlining tbe Return on
Investment from the increased advertising campaign. Philadelphia will be a test
market (an area targeted that had not been previously). A report on the ROl is
anticipated for the May meeting,
5, Holocaust Museum Interim Update (Information Only)
Jack Wert noted the Museum visitation statistics have been provided and Staffwill
request other museums to provide similar data to detennine the amount of out of
market viSItation and if they are tourists or seasonal/Cull time residents.
Staff Report Presentations
1. Section I - Marketing Partners
a. Tax Collections - Jack Wert
The Council reviewed the document "Tourist Tax Collections" updated
through January 2010 collections,
The Council requested }illure documents provide the actual vs, projected tax
collections on il year-ta-date hasis
b. Paradise Advertising
Fran Vaccaro, Paradise Advertising provided an updated Slideshow on the
various marketing efforts for the area including television, online and print
media,
c. Klages Research Report - Jack Wert
It was noted visitation to the area is increasing over the previolls year (+ 6 %
in January). Overall tax collections still lag as the Average Daily (room) Rate
has decreased, creating reductions in the amount of Tourist Tax collected per
4
10DII
March 15,2010
room rental. As the Average Daily Rate increases, Tourist Tax Collections
will increase accordingly,
d. Website Activity - Jack Wert
e. Search Engine Optimization - Jack Wert
f. Fulfillment & Inquiry Summary.. Jack Wcrt
2, Section II - Staff Department Reports (Jack Wert)
a. Director Report
He noted the President of the United States signed the "Travel Promotions
ACI" which will provide a "Nalional Office of Tourism," A $10 fee will be
charged to International visitors to assist in funding the Agency with the fee
being valid for 2 years.
b. Sales Manager Report
c, P.R. Manager Report
c, Film Coordinator Report
d. Sports Marketing Report
e. International Representatives
I X. Detailed Staff Reports
A vailable online
X, Announcements
1. Tourism Week Luncheon aud Awards Ceremony ,- Noon - May 13, 2010.
SlajJwill research thefeasihility of the Council members attending Ihe event and
any ramifications with the Sunshine Law.
XI. Audience Input & Discussion
None
XII. Council Discussion
Ms. Becker thanked Council members for their support in her application to serve on
the Council. The Council funds a monthly local Arts and Culture Guide which
continues to provide an invaluable service to tourists and the public.
Mr. Wert noted Mr. Popoff no longer serves on the Marco Island City Council and
will be replaced as a member of the Tourist Development Council.
XIII. Next Scheduled Meeting Date/Location - May 24,2010 - 9:00 a,m. Collier County
Government Center, Administration BLDG. F, 3N1 Floor, 3301 East Tamiami Trail,
Naples, Florida 34112
There beiug uo further business for the good of the County, the meeting was
adjourned by order of the chair at 10:38 A,M.
5
March 15,2010
COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL
Murray Hendel, Vice Chairman
These minutes approved by the Board/Committee on _'_.'
as presented__.. .. or as amended _'_.
6
100
Page 1 of 1
10 D II
Gerald Sanford - Freedom Memorial - Paradise Advertising
From: tuek~am.<Sam1'ueker@eolliergov.net>
To: tUckersaln mTueker@eolliergov,net>
Date: st/27/2010 2: PM
Subject: FreedOl emorial - Paradise AdvertIsing
Attachments: 2 TO-04.21 . PARADISE ADVERrISING PLEDGE.pdJ
HU) r'v'\-
tD'--lLb~ "AI bC
Freedom Memorial Members,
As promised, Cedar Hames of Paradise Advertising has kept his word and we have received a pledge letter from him for
$50,000.00 !! Commissioner Coyle wanted the letter shared with you; therefore, the letter is attached. Please feel free
to email your expressions of gratitude to Cedar Hames and Dave DiMaggio (both signed the letter as Pres. and V.P.,
respectively). Their email addresses are cedar(O)paradiseadv.com and dave(cVparadiseadv.com .
As John Torre informed us, this letter can be used in applying for matching funds from the TDC! Great news!
Stand by for the next meeting date......
Have a good day!
Sam Tucker, Executive Aide. Collier County Commissioner Fred W. Coyle. Chairman, District 4
samtucker@colliergov.net . 239,252.8097
* recycle.reuse.reduce*
J; please consider the environment before printing this ernaii
Under Florida Law, e-mail addresses are public recorrls. If you do not INant your e-mail addressfeleasedinresponsetoapublicrecordsrequest.do
1\01 send electronic mail to this entity. Instead, COlltact this office by teleprlOne or in writing
, n
.\ 'T',_.____I vn~_~H':"r.\ 11 ont:.:lir;'Qr
Al'nnnl n
$1 ~ru lOi>
.e",,-j) "IT l V L.P- .
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July 26,2010 )
i
/
MINUTES OF THE COLLIER COUNTY TOUR
DEVELOPMENT COUNCIL MEETING
Naples, Florida, July 26, 20 I 0
LET IT BE REMEMBERED, that the Collier County Tourist Development
Council in and for the County of Collier, having conducted business herein,
met on this date at 9;00 AM in a REGULAR SESSION in Building "F" of
the Government Complex, Naples, Florida with the Following members
present:
Chairman: Commissioner Fred Coyle
Vice Chairman: Murray H. Hendel
Susan Becker
Jerry Gibson
Clark Hill
Rick Medwedeff
Robert Miller
Ed (Ski) Olesky
John Sorey III
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management Director
Heidi Ashton-Cicko, Assistant County Attorney
Kelly Green, Tourist Tax Coordinator
--"_.'-'-"~"-""_....._".'-''''
Collier County July 26, 2010
1nD~.
Pag~ Jr'2
July 26, 2010
MEETING AGENDA" NonCE
COLLIER COUNTY TOURIST DEVElOPMENT COUNCJL
Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamlami Trail,
Naples, Florida 34112
JULY 26, 2010 9;00 a.m.
Collier County Commission Chambers
. Requires TOe Action
t. Call to Order - Chairman Coyle
II. Pledge of Allegiance
III. Roll Call
IV. Changes and Approval of Agenda
V. Approval of TDe Minutes *
1." Reau!..r "cetlna Junc..lILl:,U.lD
VI. New Business
1. * ~Qrdlnan<<Jl.a.vltw
2. . R....1111~Ill'nCY .oU_5RlllfiIn.dlJua.Jim.u.ut
3. * t.lilmeawClam Bav System Modllllna Proorilm
Vll. Old Business
VIII. Staff Repvrt Presentations
1. ~.l- Marketlno Partnllrs
a. Tax Collections - Jack Wert
b. Paradise Advertising
c. Klages Research Report
d. Webslte Activity - Jack Wert
e, Search Engine Optimization - Jack Wert
f. fulfillment S. Inquiry Summary - Jack Wert
2. Section II - Staft DeDartment RcRClI1I (Jack Wert)
a. Director's Report
b. Sales Manager Report
c. P.R. Manager Report
d. Film Coordinator Report
e, Sports Marketing Report
f. International Representatives
IX.U~aff..ReJ;Hlr:U
X. Announcements
XI, Audience Input. Discussion
xu. Council DiscussiOn
XIII, Nelft Scheduled Meeting Date/Location - August 23, 2010 - 9:00 a.m.
Collier County Government Center, Administration Bldg. F, Jrd Floor,
3301 East Tamlami Trail, Naples, Florida 34112
XIV. Adjournment
http://www.coll iergov .neVindex.aspx ?page=3 066
8/4/2010
1 0 DL:.~
July 26, 2010
I. Call to Order - Chairman Coyle
Chairman Coyle called the meeting to order at 9:00 AM
II. Pledge of Allegiance
Pledge of Allegiance was recited.
III. Roll Call
A quorum was established.
IV. Changes and Approval of Agenda
Mr. Olesky moved to add the following item to the Agenda:
Item VlI.I - Discussion of August Regularly Scheduled TDC meeting.
Second by Ms. Becker. Carried unanimously 9-0.
Mr. Hill moved to approve the Agenda subject to the above change. Second by Mr.
Sorey. Carried unanimously 9-0.
V. Approval of TDC Minutes
1. Regular Meeting June 28, 2010
Ms. Becker moved to approve the minutes of the June 28,2010 meeting.
Second by Mr. Olesky. Carried unanimously 9-0.
VI. New Business
1. TDC Ordinance Review
Jack Wert submitted the Executive Summary "Review Tourist Development Tax
Ordinance 92-60 as amended and County Beach and Beach Park Facilities
Policy (l 0/25/2005) for possible changes to allocations in Category A and
Category C to support a year-round marketing effort" dated July 26, 2010.
Also provided for informational purposes was Fla. Stat. 125.0104 (2009)
(regulating the Tourist Devel~ment Tax); Collier County Ordinance 2005-4:'
(establishing the levy of the 4 cent of Tourist Tax); Collier County Ordinance
2009-58 (amending the Ordinance to re-allocate Emergency Beach Funds to
Marketing for 1 year) and the Collier County Tourist Development Category "A"
Funding Policy.
1 Ie noted the funds redirected from Emergency Beach reserves in the amount $1 M
were invested in advertising beginning in January of2010 and has provided an
overall rate of return of $17.64 for every dollar invested. In addition, there has
been an increase of approximately $y,M of Tourist Tax Revenue over the past
year.
He presented a Slideshow noting without adequate dedicated funding sources for
year around tourism marketing, the TDC must constantly request emergency
marketing funds from the BCe. In order to initiate a year around marketing
campaign for the region, the following may want to be considered:
I. Allocate a portion of the funds set aside for Beach Park Facilities (Fund
2
"-""-'~"---'-'~"-~---'._"'~._"'~'
100
July 26, 2010
183) currently set at an average of$2 million per year.
2. Allocate a portion of the Beach and Inlet Management funds (Fund 195)
for marketing purposes. If pending FEMA reimbursements are received, the
reserve funds should be sufficient to handle future re-nourishment projects.
3. Reduce or eliminate the amount in Category C-2 for non-county owned or
operated Museum grants.
4. Reduce the amount allocated to County Museum Operations in Category C-I
and stipulate that an increased amount of the remaining funds be allocated to /
\
marketing of the Museums.
5. Recommend an increase in the Tourist Development tax to 5% and
dedicate the entire amount to destination marketing.
Commissioner Coyle noted the Board of County Commissioners would want to
ensure any decisions to alter the funding policies are vetted by all necessary
stakeholders.
Mr. Hendel noted he was Chairman of the TDC Subcommittee which previously
recommended $] M dollars of funds be re-directed from the Emergency Beach
Reserves to advertising for FYIO and FYl1 ($2M totaL) The Board of County
Commissioners did approve the redirection of funds for FYI0. If the
Subcommittee had been aware funds were available from Fund 183, their
recommendation would have differed. He recommended $IM from Fund 183 be
redirected to advertising (for a I year period.)
Mr. Sorey opposes redirecting funds from Beach re-nourishment. The County
does not have the necessary funds to complete Beach re-nourishment projects
without additional FEMA funds. He is in favor of a year-round marketing and to
effectivcly fund it; consideration should be given to adding an additional cent to
the Tourist Tax rate.
Mr. Medwedeff noted the discussion is for the re-direction of Beach Park
Facilities funds, not Beach re-nourishment funds. He opposes the concept of
adding an additional cent to the Tourist Tax as it would negatively affect the hotel
industry, especially in the area of group sales. Year-round marketing is necessary
to help support the 30,000 tourist related jobs in the region. He requested
clarification on when a decision for additional funding for advertising would need
to be made by the BCC for the campaign to effectively be implemented and the
amount of funds required.
Jack Wert stated November, at the latest, would be when a decision should be
made to increase marketing for FYI 1. At this point, $2M is budgeted for FY II
advertising. To conduct a proper year-round campaign, approximately $4M
would be required. On a related note, 25 percent of funds re-directed from
Emergency Beach funds have been returned to its account due to Tourist Tax
revenues.
v
3
100 .1
July 26, 2010
Mr. Miller noted there has been a large increase in tourist activity in the
Everglades. Ceasing the year-round advertising would lead to a halt in the
momentum being gained from the implementation of the campaign.
Mr. Hill noted the TDC Subcommittee was informed that the funds in Fund 183
were not available for re-direction. He recommended the Committee consider re-
adjusting the funding allocations of the Tourist Tax to provide a long term
solution in implementing a year-round advertising campaign.
Ms. Becker noted the C-2 category has created a positive return in Tourist Tax
revenues and the funding should remain or be increased.
Speakers
Bruce Gear noted tourism is a substantial revenue driver for the region and
additional tourists lead to additional revenue. He is in favor of re-directing funds
from Fund 183 to advertising and marketing and recommended the Committee
review the funding requirements in general to provide additional funds for
advertising.
Hunter Hansen, Naples Grande Beach Resort stated a Committee member vote
for an additional cent to be added to the Tourist Tax, or a vote to not increase
funding year-round advertising is a "vote against tourism."
Ed Staros, Ritz-Carlton noted the company employed 1,500 persons 2 years
ago, with only 1,200 persons employed currently. He recommended the
Committee review the funding allocation policy for the Tourist Tax. He opposes
an increase of 1 percent to the Tourist Tax as it has a major negative effect on
group sales as these planners do factor in the Tourist Tax rates when determining
the location to hold events.
Michelle Klinowski, Greater Naples Chamber of Commerce noted tourism is a
significant percentage of area business which indirectly supports many other
industries (construction, real estate, restaurants, retail, etc.) She is in favor ofre-
evaluating the current funding policy.
Joyce McFarland, Marco Island Chamber of Commerce supports year-round
marketing as the previous campaign was highly successful with a $17.64 return
on investment for every dollar spent.
Jill Barry, Naples Botanical Garden noted C-2 funding is utilized for out-of-
area marketing in a different format than that of the CVB advertising campaign.
She recommended continuing the funding source.
Kathy Curatolo, CBIA supports the concept of year-round marketing for tourism
as it stimulates more year-round tourist visits and assists in promoting business
relocations to the area.
4
1 0 D \!. ~.
~.. ~f"~
July 26,2010
Steve McIntire, Collier County Hotel and Lodging Assoc. is not in favor of
raising the Tourist Tax rate. The Association is in favor of maintaining the
beaches, but expressed concern on the utilization of funds for capital expenditures
for beach facilities such as the proposcd improvements at Vanderbilt Beach. C-2
funding does provide a re-imbursement of revcnues and is in favor of maintaining
the funding.
David Galloway recommended increased advertising not only in the US, but in
international markets as welL The area needs a consistent marketing campaign.
As an example, he noted Coca Cola is the most recognized product in the world,
but still spends approximately $1 B per year on advertising. He recommended
additional funds be expended to promote year-round advertising.
Robin Demattia, Friends of Rookery Bay and Naples Art Assoc. noted the C-2
funding category is only 2 percent of the budget, but does provide a good rate of
return on investment to the County. The advertising conducted by the
organizations utilizing the funds is a different format than that of the CVB and
assists in providing diversity in promotions for the region. She recommends the
funding continue.
Mr. Sorey requested clarification from Mr. Wert ifre-directing $IM to
advertising, (increasing the FYII budget to $3M total) would be adequate to
conduct an effective year-round campaign this fiscal year?
Mr. Wert noted the $3M would allow an adequate campaign, without developing
any new markets. $4M would be more advantageous and would allow for
additional marketing, increased website production, additional market research
and public relation campaigns. Eventually, an annual expenditure of $5M would
be optimaL
.
Mr. Hendel recommended an update be provided at each TDC meeting on the
status of the FEMA funds beL each repairs due to
storm events. '/--------- --........
Mr. Hendel oved to recommend to the Board of County Commis ioners that
$1 M of Re erve funds in Fund 183 be redirected to advertising for period of
one year on (the second year of the funding as previously recom nded by
the TDC Su/J mmittee). Second by Mr. HilL
Gary McAlpin, Dire oastal Zone Manageme mmended postponing
a vote on the motion until the concep IS ana yze by Staff and vetted by the Parks
and Recreation Advisory Board and/or any other affected stakeholders.
/
The Committee requested an update on the application for FEMA funds filed by
the County to be potentially expended in the area of beach re-nourishment.
5
laD tit ~
July 26, 2010
Gary McAlpin noted the funds are sought due to beach damage caused by
various storm events. There are 3 funding applications in process:
· Hurricanes Katrina and Wilma - The requests have been approved in the
amount of $1 M. No funding is available as of yet, and the County is "in
the queue" for the awarding of the funds.
. Tropical Storm Gabrielle - Staff is addressing questions posed by the
various Agencies. The request is still being reviewed by FEMA Regional
Office in Atlanta.
· Tropical Storm Fay - The fund request is awaiting approval by the State
of Florida.
Motion carried 8 'yes" - 1 "no." Mr. Olesky voted "no."
Commissioner Coyle stated at the Tuesday July 27, 2010 BCC meeting, he will
advise the BCC of the TDC recommendation approved above. He intends to
introduce a motion to direct the Parks and Recreation Advisory Board to review
the recommendation and provide input to the BCC for their second meeting in
September. The proposed re-direction of funds would be envisioned as an
accelerated "short term solution" for funding advertising for FYll.
In conjunction with the TDC's recommendation, he will recommend the BCC
conduct a comprehensive review of the entire allocation requirements for the
Tourist Development Tax. It shall be vetted by all stakeholders (Parks and
Recreation Advisory Board, Coastal Advisory Committee, Convention and
Visitors Bureau, County Museum Staff, etc.). This would be envisioned as a
"long term solution" to promote year around marketing campaigns.
Discussion occurred on the ramifications of adding I percent to the Tourist
Development Tax, with Commissioner Coyle noting it is not under consideration
at this time.
2. BP Emergency Oil Spill Funding Request
Jack Wert presented the Executive Summary "Update ofTDC recommendation
for an emergency funding request to Governor Crist and BP" dated July 26, 2010.
He noted:
· The $25M awarded to the State of Florida from BP for advertising has
been expended with no direct funds made available to Collier County.
· Collier County was able to "piggy back" advertising with Visit Florida
with a direct value to the County of$IM.
· Miami-Dade, the Panhandle Counties and Lee County did receive direct
funds as they applied approximately 10 days before Collier County.
· It is difficult for Collier County to document revenue losses as the losses
were not in the area of cancellations, rather, no tourists making
reservations to visit the area.
6
. "'"~~."'---"'-~'~-""'-""" -'-"~"""''"''''-~~'''''-''"-'-""",''
100
July 26, 2010
. Staff has fe-filed a request for advertising funds directly to BP and is
awaiting a decision.
Mr. Hill recommended Staff develop a program to address emergencies of this
nature should they occur in the future.
3. Clam Pass/Clam Bay System Modeling Program
Gary McAlpin provided the Executive Summary "Recommendation for approval
by the TDC for the Clam Pass/Clam Bay system modeling program to PBS&J on
a time and material, not to exceed basis of$132,517" dated July 26,2010.
He notcd the request for the modeling was previously approved by the Coastal
Advisory Committee and the Board of County Commissioners. Staff is now
moving forward with the contract for services and requesting TOC approval to
expend the funds. Any funds not expended for the contract will be returned to
unallocated TOC fund accounts.
Mr. Sorey moved to recommend that the Board of County Commissioners
approve expenditure of funds as outlined in the Executive Summary. Second by
Mr. Hendel. Motion carried unanimously 9-0.
VII. Old Business
1. Discussion of Regularly Scheduled August Meeting.
Mr. Hendel moved to not hold the regularly scheduled August TDC meeting
unless business warrants a meeting. Second by Ms. Becker. Carried
unanimously 9-0.
Break - 10:34am
Reconvened - 10: 40am
VIII. Staff Report Presentations
1. Section I - Marketing Partners
a. Tax Collections - Jack Wert
b. Paradise Advertising
Fran Vaccaro presented an update on marketing efforts directly related to the
Oil Spill in the Gulf of Mexico including website, television and the Visit
Florida Advertising Campaigns.
c. Klages Research Report - Jack Wert
d. Website Activity - Jack Wert
e. Search Engine Optimization - Jack Wert
f. Fulfillment & Inquiry Summary - Jack Wert
2. Section II - Staff Department Reports
Jack Wert provided the following reports:
a. Director Report
7
---,-------,.<_..~,-''''_..._,.,',~-.._~'''_...,,--,--
10 D ~U:
July 26, 2010
b. Sales Manager Report
c. P.R. Manager Report
c. Film Coordinator Report
d. Sports Marketing Report
e. International Representatives
IX. Detailed Staff Reports
See attached reports submitted by Staff
X. Announcements
Jack Wert noted the meeting scheduled for August 23'd will not be held unless
business warrants it. The next scheduled meeting is September 27,20]0,
XI. Audience Input & Discussion
None
XII. Council Discussion
Mr. Sorey reported the emergency beach re-nourishment in the area of Doctors Pass
was completed with the placement of 2800 c,y, of sand obtained locally,
Re-nourishment that occurred in the Seagate area was a result of "mother nature,"
Ms. Becker noted there are two new publications available at the Visitors Centers
produced at the direction of Nancy Kearns.
XIII. Next Scheduled Meeting DatefLocation - August 23, 2010 - 9:00 a.m. Collier
County Government Center, Administration BLDG. F, 3'd Floor, 3301 East
Tamiami Trail, Naples, Florida 34112 (i/necessary)
There being no further business for the good of the County, the meeting was
adjourned by order ofthe chair at 11 :23 A.M.
COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL
Commissioner Fred Coyle, Chairman
These minutes approved by the Board/Committee on
as presented or as amended
8
Hillpr wants County Commission to reconsider contentious tourism contract: Naples Daily News
2/5/11 9:11 AM
naplesnews,(,:()1
10 D I~.
Hiller wants County Commission to reconsider
contentious tourism contract
NAPLES - A controversial advertising contract could once again come back to
Collier County commissioners for their consideration.
Collier Commissioner Georgia Hiller is asking commissioners to reconsider approving
a two-year contract for advertising services with Paradise Advertising and Marketing.
Hiller, in a Feb. 2 e-mail to County Manager Leo Ochs, asked Ochs to "please put the
Paradise contract on the agenda for reconsideration." Hiller cited the desire to change
her vote as the reason for her request.
Commissioners unanimously approved the contract following a brief discussion last
month. The two-year contract is good through Sept. 30, 2012, and has a clause that
allows for two, one-year renewals,
The county has had a contract with Naples-based Paradise since 2003. The current
$2.35 million contract includes $2 million worth of media and production costs for
regular and emergency advertising; a $300,000 annual retainer and $50,000 for
museum advertising.
This request is just the latest in a series of discussions centered primarily around
Paradise and its county contract.
Hiller on Jan. 25 asked that the county create a policy to prohibit vendors with county
contracts from donating to charitable organizations affiliated with the county. Hiller, at
the time, cited two donations by Paradise to county organizations as examples of
these types of donations, and said the donations could lead to an appearance of a
conflict.
Commissioner Fred Coyle took offense to the comments and said the "suggestion
there might be something dirty ... should outrage all of those who have been
supporting" the Collier County museums and the Freedom Memorial, the two
organizations to which Paradise donated.
Paradise Advertising on Dee, 7 contributed $50,000 to the Freedom Memorial at
http://www.naplesnews.com/news/20 11/feb/04 / paradise-marketing-collier-contract ~geor9ia-hiller /?print= 1
Page 1 of 4
...."-"'~~~,~,-""-_.~_..'-'"..._--~-",~..~._--_..,,
Hill~r wants County Commission to reconsider contentious tourism contract: Naples Daily News
2/5/11 9:11 AM
Freedom Park in Naples. The same day, the company contributed $50,000 to the
Collier County museums.
lOD
At the Jan. 25 commission meeting, Hiller said the "money came back earmarked to
specific county projects, bypassing a vote of the County Commission." Hiller at the
time contended Paradise earned a commission, then returned $100,000 of that
commission in the form of donations.
"Paradise Advertising and Marketing Inc., the vendor, is a consultant hired by the
county to develop and implement the county's tourism advertising campaign. last
fiscal year, Paradise was paid $4 million (for) its services, and then in December,
Paradise gave $100,000 in two $50,000 checks back to the county earmarked for two
county projects," Hiller said in a Feb. 1 guest commentary published in the Daily
News.
"As explained to me by Paradise's owner during a break at Tuesday's meeting,
Paradise offered to discount its commissions owed by the county. Instead of
accepting the discount, Paradise's owner was asked by the director of Collier County
Tourism to make the earmarked donations."
That's not true, said both Jack Wert, the county's tourism director, and Cedar Hames,
president of Paradise Advertising and Marketing. Each said in separate interviews
that it was simply a matter of the company deciding not to accept all of the money it
was due and that a county tourism board suggested it give that money to county
causes.
* * * * *
Collier County has an annual marketing and advertising budget of about $2 million, all
of which comes from the county's tourist development tax, commonly referred to as
the bed tax. The 4 percent tax is charged on all hotel rooms and short-term rentals,
and pays through accounts for beach renourishment, beach facilities, support for local
museums and advertising.
The county had long been trying to find more money to put toward advertising, so in
2010 commissioners did so when they approved a request by the county's Tourist
Development Council to use $1 million from the beach renourishment fund and $1
million from the county's emergency advertising fund.
That extra $2 million bumped the county's fiscal 2010 advertising to more than $4
million.
The county's contract with the firm states that any billings over $2 million would be
billed to reflect a 15 percent commission, which Wert said is a standard for the
industry.
http:/ }www.naplesnews.com} news} 20 Il/feb/041 paradise-marketjng-collier-contract-georgia~'hiller }?printe; 1
Page 2 of ~
Hiller wants County Commission to reconsider contentious tourism contract. Naples Daily News
2/5/11 9:11 AM
So with an influx in advertising dollars coming Paradise's way, the company said it
would reduce its commission to 10 percent and apply the other 5 percent, or about
$100,000, to additional marketing for the county.
to D
'I
"I think they really felt that those additional dollars that we had for marketing, they felt
that was somewhat of a windfall to them and they wanted to give back," Wert said.
"It's not unusual for agencies to do that. They just felt it was the right thing."
Hames echoed that sentiment Thursday, and said he thought the money "should go
back to the county in difficult times."
Rewind to January 2010, when the Tourist Development Council discussed the fact
that a new museum on Marco Island soon would be opening with no exhibits. Collier
County's tourist council is a nine-member board made up of citizens, elected officials
and tourism industry representatives.
Tourist council members knew the firm had reduced its commission and was planning
to do some pro-bono advertising work, and suggested Wert check to see whether
Paradise would be interested in giving to the Marco museum instead.
Wert broached the topic with the firm after the meeting, but said Thursday he made it
clear that it was Paradise's money and the company could do with it as it pleased.
Hames said he was intrigued by the idea, and after some consideration he decided to
donate in lieu of more advertising.
Hames said it was his choice to donate to the Freedom Memorial, a monument meant
to honor veterans and those who died in the Sept 11, 2001, attacks, because it's a
cause he "feels very strongly about," in addition to the museum on Marco Island.
"It's that simple. It was a donation," he said. "No one at the County Commission
asked, or directed us, to reduce (the commission) or contribute to worthwhile causes."
Wert said the donations weren't out of character for the firm either. The company, he
said, has assisted the city of Naples and the Economic Development Council. The
company also has $6,000 worth of pro-bono work in emergency publicity and public
relations work built into its contract with the county.
"They've done a lot of pro-bono work in the community," Wert said.
Hames said he never expressed concern about the donation - contrary to a comment
made by Hiller last month at the commission meeting - but instead said he was miffed
his company was brought into the discussion about curbing some charitable giving.
Hiller, when reached by phone and e-mail, said she doesn't want to discuss before
Tuesday's meeting why she is changing her vote.
http://www.naplesnews.com/news/20 11/feb/04/ paradise-marketing-c;ollier-contract-georgia--hiller /?print= 1
Page 3 of 4
~02/04/2011 FRl 15:10
FAX 727 822 3722 Paradise
100
@001/001
.. Paradise
Advertising &:: M'tu-ked.n~
Mr. Jeff Lytic, Editorial Page Editor
Naples Daily Ncws
In response to the opinion column dated January 28, 2011 by Commissioner Hiller outlining her concerns
regarding donations to the County, T would like to offer some additional thoughts that I feel are relevant.
1 am pleased that the County Commission unanimously approved our new contract at last week's meeting mld
Paradise thanks all of the Commissioncrs for recognizing the value of the work we perform for Collier County.
r-"1 ., I "'-'- / I 0;;>
When the County Commission approvcd the use of an additional $1 million in Beach Renourishment Reserves
and $1 million from Tourist Development Council (TOC) Emergency Advertising Funds for destination
marketing, Paradise made the oEr to reduce our commissions from 15% to 10% on those additional funds,
which equaled $100,000. We fe that those funds should go back to the Cpunty, espedally in these difficult
economic times. \ / .,..} It;)
At the January 25, 20 I 0 TDC meeting, the Council discussed the possibility that the $100,000 could be used by
County organizations, specifically the Marco Island Museum exhibit project. The Council members made it very
clear that the use of those funds was strictly at the discretion of Paradise.
Subsequently, T selected to donate $50,000 ofthose funds to the Freedom Memorial, which T personally feci
very strongly about, especially as this is the tenth anniversary of that tragic event on Sept. 11, 200 I. I dceided
that the second $50,000 would go to the Marco Island Museum to be used toward the much-needed exhibits in
that new facility. 010 ,r \) I i)
;{; . ~n the County Commission, TDC or any County staff member as~ or directed Paradise to reduce our
...,.;. '" \ \.;;) ~~ions or contribute any funds to these worthwhile community qauses.
'-\ "V -r:iP Paradise has supported many other worthy projects in the community such as the Vietnam Wall Memorial, the
~~~ arts, the City of Naples, and the Economic Development Council. GIving back to the community is the right
"" ' thing to do.
In comments to the Naples Daily News publlshed on January 2.1, Commissioner Hiller stressed that she was not
suggesting we madc a donation to keep a contract. She also stated that the problem was with donations that
could have influence, but that it did not happen in this case.
If the County establishes guidelines for charitable donations, we will follow them to the letter. Paradise is
committed to the bctterment of Collier County, and as a native of Naples, I would like to continue providing
support through donations of our time and money. .
Wc are proud to be part of Collier County and to aid in tlle community's future success.
Sincerely,
Cedar Hames
President, Paradise Advertising & Marketing, Inc.
Received Time Feb. 4. 2011 2:50PM No. 0129
'~.'-'-----"'''~'''-''''._-'''''''''-' ~>"-'
Editorial: Marketing firm president: No one directed donations Naples Daily NE'wS
1 ir0910AM
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Editorial: Marketing firm president: No one
directed donations
In response to the guest column on Jan. 28 by Collier County Commissioner Georgia
Hiller outlining her concerns regarding donations to the county, I would like to offer
some additional thoughts that I feel are relevant.
I am pleased that the County Commission unanimously approved our new contract at
last week's meeting and Paradise Advertising & Marketing thanks all of the
commissioners for recognizing the value of the work we perform for Collier County.
When the County Commission approved the use of an additional $1 million in beach
renourishment reserves and $1 million from Tourist Development Council (TDC)
emergency advertising funds for destination marketing,
Paradise made the offer to reduce our commissions from 15 percent to 10 percent on
those additional funds, which equaled $100,000. We felt those funds should go back
to the county, especially in these difficult economic times,
At a TDC meeting this time last year, the council discussed the possibility that the
$100,000 could be used by county organizations, specifically the Marco Island
Historical Museum exhibit project. The council members made it very clear that the
use of those funds was strictly at the discretion of Paradise.
Subsequently, I elected to donate $50,000 of those funds to the Freedom Memorial,
which I personally feel very strongly about, especially as this is the 10th anniversary
of that tragic event of Sept. 11, 2001. I decided that the second $50,000 would go to
the Marco museum to be used toward the much-needed exhibits in that new facility.
No one on the County Commission, TDC or any county staff member asked or
directed Paradise to reduce our commissions or contribute any funds to these
worthwhile community causes.
Paradise has supported many other worthy projects in the community, such as the
Vietnam Wall Memorial, the arts, the city of Naples and the Economic Development
Council. Giving back to the community is the right thing to do.
http://www.naplesnews.com/news/20 11/feb/04/ editorial-marketing-firm-president -no-one-directed /?print= 1
Page 1 of 2
Editorial: Marketing firm president: No one directed donations: Naples Daily News
100
2/5/11 ':10 AM
,
In comments to the Daily News published on Jan. 21, Hiller stressed that she was not
suggesting we made a donation to keep a contract. She also stated that the problem
was with donations that could have influence, but that it did not happen in this case.
If the county establishes guidelines for charitable donations, we will follow them to the
letter.
Paradise is committed to the betterment of Collier County, and as a native of Naples,
I would like to continue providing support through donations of our time and money.
We are proud to be part of Collier County and to aid in the community's future
success.
~...~
III
@ 2011 Scripps Newspaper Group - Online
http://www.naplesnews.com/news/20 11 Ifeb/04 1 editorial-marketing~firm-president --no-one-directed I?print= 1
Page 2 of 2
laD ·
January 26, 20IO
TRANSCRIPT OF THE MEETING OF THE
BOARD OF COUNTY COMMISSIONERS
Naples, Florida, January 26, 2010
LET IT BE REMEMBERED, that the Board of County
Commissioners, in and for the County of Collier, and also acting as
the Board of Zoning Appeals and as the governing board(s) of such
special district as has been created according to law and having
conducted business herein, met on this date at 9:00 a.m., in
REGULAR SESSION in Building "F" of the Government Complex,
East Naples, Florida, with the following members present:
CHAIRMAN: Fred Coyle
Frank Halas
Jim Coletta
Tom Henning
Donna Fiala
ALSO PRESENT:
Leo Ochs, County Manager
Michael Sheffield, Assistant County Manager
Jeffrey A. Klatzkow, County Attorney
Sue Filson, BCC Executive Manager
Page 1
-_._--_..-..~.. - .._--" -.--.-...,,-----..... ._.__._-"'-.-._,~. ~.__......"~'-~._._"'_.._--~,,.._~,-
10 D -'1
COLLIER COUNTY
BOARD OF COUNTY COMMISSIONERS
and
COMMUNITY REDEVELOPMENT AGENCY BOARD (CRAB)
~'
~~
)1 ,,\
AGENDA
January 26, 2010
9:00 AM
Fred W. Coyle, BCC Chairman Commissioner, District 4
Frank Halas, BCC Vice-Chairman Commissioner, District 2
Jim Coletta, BCC Commissioner, District 5; CRAB Chairman
Donna Fiala, BCC Commissioner, District 1; CRAB Vice-Chairman
Tom Henning, BCC Chairman Commissioner, District 3
NOTICE: ALL PERSONS WISIDNG TO SPEAK ON AGENDA ITEMS MUST
REGISTER PRIOR TO SPEAKING. SPEAKERS MUST REGISTER WITH THE
COUNTY MANAGER PRIOR TO THE PRESENT A TION OF THE AGENDA
ITEM TO BE ADDRESSED. ALL REGISTERED SPEAKERS WILL RECEIVE
UP TO THREE (3) MINUTES UNLESS THE TIME IS ADJUSTED BY THE
CHAIRMAN.
COLLIER COUNTY ORDINANCE NO. 2003-53, AS AMENDED BY
ORDINANCE 2004-05 AND 2007-24, REQUIRES THAT ALL LOBBYISTS
SHALL, BEFORE ENGAGING IN ANY LOBBYING ACTIVITIES
(INCLUDING, BUT NOT LIMITED TO, ADDRESSING THE BOARD OF
COUNTY COMMISSIONERS), REGISTER WITH THE CLERK TO THE
BOARD AT THE BOARD MINUTES AND RECORDS DEPARTMENT,
REQUESTS TO ADDRESS THE BOARD ON SUBJECTS WIDCH ARE NOT ON
TIDS AGENDA MUST BE SUBMITTED IN WRITING WITH EXPLANATION
TO THE COUNTY MANAGER AT LEAST 13 DAYS PRIOR TO THE DATE OF
THE MEETING AND WILL BE HEARD UNDER "PUBLIC PETITIONS,"
Page 1
January 26, 2010
10D
A. Recommendation to consider cost estirnates for constructing permanent
historical exhibits and displays for the Marco Island Historical Museum
(Ron Jamro, Museum Director).
B. Recommendation to approve the award ofRFP #09-5278 and authorize the
Chairman to execute an agreement with Stanley Consultants, Inc., for
Design & Related Services for the Intersection Capacity Improvements to
the US 41 and CR 951 Intersection and Resurfacing, Restoration and
Rehabilitation (3R) roadway improvements to CR 951 in the amount of
$1,700,000.00 for Project No. 60116 (Norman Feder, Transportation
Services Administrator).
C. Recommendation to approve the purchase of 1.476 acres of commercially
zoned property needed for the construction of a stormwater detention and
treatment pond required in connection with the Collier Boulevard/US-41
Overpass Project No. 60116. (Fiscal Impact: $2,160,442.50) (Norman Feder,
Transportation Services Administrator).
D. Recommendation to consider available options and direct the County
Manager on how to proceed with the Clarn Bay navigational markers (Gary
McAlpin, Director, Coastal Zone Management).
E. Recornmendation to award Bid #10-5396, for the interior build-out of the
former Elks Lodge (Plan B) for the relocation of the Collier County Property
Appraiser, Capital Project No. 52013, to Boran Craig Barber Engle
Construction Co., in the amount of$I,407,055; and to approve the necessary
Budget Amendrnents (Skip Camp, Director, Facilities Management).
F. Recommendation to approve FY 2010 budgeted Commercial Paper Loan
prepayments in the amount of $6, 154,000 (Mark Isackson, Corporate
Financial Planning and Management Services, County Manager's Office).
11. PUBLIC COMMENTS ON GENERAL TOPICS
12. COUNTY ATTORNEY'S REPORT
13. OTHER CONSTITUTIONAL OFFICERS
Page 6
January 26, 2010
100
January 26, 2010
Oh, by the way, I do not live --I'm not a neighbor of the
chairman. I just wanted to let everybody know that.
COMMISSIONER COLETTA: There's property next door to
him, if you'd like to move to him.
MR. BA VIELLO: No, thank you. I like the location where I
live.
CHAIRMAN COYLE: Thank you very much.
MR. BA VIELLO: Okay. Thank you.
CHAIRMAN COYLE: Okay. We're going to take a ten-minute
break. Let's be back here by 10:45. We'll take an II-minute break.
(A brief recess was had.)
CHAIRMAN COYLE: Okay. We're back in session.
MR. OCHS: Commissioner, you have a live mike.
Item #IOA
RECOMMENDATION TO CONSIDER COST ESTIMATES FOR
CONSTRUCTING PERMANENT HISTORICAL EXHIBITS AND
DISPLAYS FOR THE MARCO ISLAND HISTORICAL MUSEUM
- MOTION FOR THE COUNTY TO ALLOCATE $250,000 NEW
MONIES TO THE MARCO ISLAND HISTORICAL SOCIETY -
DENIED; MOTION ALLOCATING $200,000 PLUS THE
DISPLAY CASES (APPROXIMA TE VALUE $80,000) PLUS
BUDGET AMENDMENT TO DRAW UPON THE RESERVES
(ALREADY ALLOCATED TDC FUNDS OF $100,000 PLUS
PARADISE ADVERTISING $50.000) - APPROVED
MR.OCHS: Sir, we have a time certain at 10:45. It's lOA on
your agenda.
CHAIRMAN COYLE: Yes.
MR.OCHS: It's the recommendation to consider cost estimates
for constructing permanent historical exhibits and displays for the
Page 47
100
January 26, 2010
Marco Island Historical Museum,
Ron Jamro, your museum director, will present or answer
questions, whatever the board prefers at this point.
CHAIRMAN COYLE: Ron, if you could make a brief summary
presentation.
MR. JAMRO: Certainly.
CHAIRMAN COYLE: Most of the information is in our packet,
but if you will proceed.
MR. JAMRO: Absolutely, Commissioner. And good morning.
Ron Jamro, your museum director.
In -- this is a process that's been going on for about a year and a
half now designing and planning the final direction of the exhibits for
the Marco Museum. And to that end, in December you heard from the
Marco Island Historical Society who presented the highlights of that
exhibit concept, which is in your, you know, information, the various
sketches, what have you.
Essentially, we break it -- we're breaking things down into five
galleries, a special exhibit or traveling exhibit gallery. That keeps the
museum fresh, you know, bring in repeat visitors, so it's always good
to have an area for that. Two galleries devoted to the Calusa culture,
which are the big-ticket items and is really the showpiece of the
museum. That was always the plan that the Calusa Indians would be
discussed in detail because, after all, they were the first people -- first
human beings on Marco Island, and we felt that that's where the story
should be told and told well, so that's the emphasis there and the
bigger-dollar figures.
Then on to the pioneer, the early industry gallery, and finally
Deltona and the modem Marco gallery, and you see associated with
those all the various costs, and this is all planning -- we're planning to
move in this direction of a design/build approach so that you can
basically start and stop anywhere, and we would not have an empty
museum. It would fill in with temporary exhibits around the edges.
Page 48
100
January 26, 2010
So it's very much a work in progress, and that's not unusual. A
museum -- all of our museums, all four of the museums, have
proceeded along those line where we never open the doors with a
completed museum. It's -- we never had the money and frankly, it's
not a smart idea, because we like to see what people respond to and
then fine tune the exhibits as we go.
So I think this is a very -- a logical plan. The prices look pretty
fair. We have value engineered those. Some have gone down, some
have gone up, but what we haven't compromised is the final
presentation and the exhibit quality that is -- that's top-notch, as
befitting a brand new facility on Marco.
We're -- we have our budget expert here; we have our design
expert here from Tampa. If there's anything I can answer or have
those folks answer for you, we'll be happy to do it, Commissioner.
CHAIRMAN COYLE: Okay. Thank you very much.
Commissioner Henning?
COMMISSIONER HENNING: Ron, what was the cost for the
display cases in the Depot museum?
MR. JAMRO: Oh, thinking back. Excuse me one second. Do
you recall, Scott?
They're not much. I'm going to guess that we spent probably --
oh, no. It's not a guess at all. It's about a million dollars, about 1.1
million. We're still building them, so that's -- that's not a solid figure,
but that's the estimate that we put on it. It's hard, because restoration
was also part of that process, so in my mind I'm trying to figure out
where we were on that. But we had 450,000 for the first -- front end
of the building and like 550-, call it 600,000, for the back end of the
building. That's what we're working on now.
COMMISSIONER HENNING: That was for restoration. That
wasn't --
MR. JAMRO: No, no, no. No, sir. That was exhibit design and
fabrication. The restoration will -- is going to cost us about another
Page 49
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January 26, 20 I 0
million.
COMMISSIONER HENNING: Okay.
MR. JAMRO: Or has cost us another million. We're almost done
now.
COMMISSIONER HENNING: And the funding source for this
item?
MR. JAMRO: That was a variety of monies, basically TDC
revenues, but we hit -- there were a couple of gifts from the Board of
County Commissioners. It was -- maybe Leo can recall how that
went.
MR. OCHS: Yes, sir. There was some fundings out of your 301
capital fund to help with some of the exhibits at the Depot when we
had funding available. As you-all know from our recent discussions,
your 301 capital fund has basically become a debt service fund where
we're servicing not only the long-term debt on your nonimpact fee
general fund capital projects but also using some of that funding to
cover the shortfall in your impact fee debt obligations because of the
recent shortfall in impact fees.
So there are some loans from that 30 I fund as a temporary bridge
to cover the shortage in impact fees. So there are no capital dollars,
Commissioner, available this year in that 301 fund.
COMMISSIONER HENNING: We don't have a breakdown of
where the million dollars -- or the funding request for this item. That's
not in our agenda. Did I miss it?
MR.OCHS: No, sir. And the staffis not recommending a
million-dollar budget allocation in the current year to fund the entire
$1 million estimate of the permitted exhibits that would fill up the
entire Marco Island Museum.
You recall a couple of months ago the staff brought an item, We
had some capital project funds that had some surplus funding. We
identified about $440,000 of potential funding. Subsequent to that we
had a discussion with the board. Those dollars, along with some
Page 50
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January 26, 2010
others, went back into capital funding reserves to be available for
beginning balance in 2011, so those funds have since been placed in
capital project reserve funds.
Now, recently the City of Marco Island was gracious enough to
offer up to $350,000 in matching funds if the board was able to put
some money against that match. And in that regard, sir, we -- there's
$100,000 that was awarded earlier in the year by your Tourist
Development Council and subsequently approved and ratified by that
board to go to the Marco Island Historical Society to help fund
exhibits.
Yesterday at your TDC meeting I believe Mr. Cedar Hames from
Paradise Advertising, who is under contract to the board for some
advertising and marketing services with your CVB, had indicated that
he is, under contract, eligible for some commissions related to
advertising placements that he's making, and he indicated a
willingness to return some of that to the museum project; and the TDC
told him that, you know, once he received his commissions, it was up
to him what he wanted to do with them.
But we've had a representation from him that he would be willing
to put up to, I believe, $50,000.
And Commissioner Coyle, I'm going to ask for some help. He
chaired the meeting yesterday. I believe it was $50,000, sir?
CHAIRMAN COYLE: Yeah. Mr. Hames said he would be
willing to donate $50,000 in cash to the Marco Island Museum and,
also, he would be willing to allocate another $50,000 in advertising
services and consulting fees over the next year or so, maybe two
years. It will depend upon your need. But he has been very, very
helpful in similar projects in Collier County, and that is money, I
think, that you could very, very easily use.
And I think there are ways -- and Commissioner Fiala really
wants to speak on this. She's been the person who's been representing
the museum for a long time, and she's been fighting to get the funding,
Page 51
100
January 26, 2010
and we're trying to find a way to do that. But I'll leave the rest of that
discussion to her.
But the issue with Mr. Cedar Hames and Paradise Advertising is
pretty much done, as I understand it, and I would only urge the
Historical Museum to give him some recognition down there, a plaque
of some kind for him and his company, because that's a -- it's unusual
to find a contractor who says, I don't want any more commissions. I'll
give them back to somebody in the county. Isn't that nice?
Commissioner Fiala?
COMMISSIONER FIALA: Thank you. He does deserve a gold
star for that. I thank you very much.
And I think that -- now, we're talking new money, new money.
City of Marco Island has voted to generously give to Marco Island
Museum $350,000 if we match that with new money. And I don't
mean to put anybody else down, but I don't know any other city that
has ever donated to one of our museums like that, and all they're
asking in return is this. I believe that this is the right thing to do.
Now we've got 50,000 from Cedar Hames. All we need to come
up with is 300,000, and we can do the job right.
And I don't ever remember voting on all of these display cabinets
for the Depot, by the way. It's wonderful that we're doing that. We
want them to look nice, but I sure don't remember voting on that. This
is the only time I remember voting on display cabinets.
MR. JAMRO: Never per -- that level of detail was never
requested.
COMMISSIONER FIALA: Right.
MR, JAMRO: Be happy to provide it anytime.
COMMISSIONER FIALA: That's exactly right.
And so I would -- I would ask and urge my fellow commissioners
to approve the extra $300,000 so that then we can receive the
$350,000 match from the City of Marco Island. Has the City of
Naples volunteered to donate to the display cabinets over at the
Page 52
IOD
January 26,2010
Depot?
MR. JAMRO: As a matter of fact, they have purchased -- oh, no.
I'm getting -- yeah, at the Depot. Too many museums.
COMMISSIONER FIALA: Yes, right, right.
MR. JAMRO: Yes, the city has provided, I think it was $17,000
to -- and they bought -- or they bought one old vehicle for one display
and they're in the process of buying another vehicle.
COMMISSIONER FIALA: But they keep the ownership of that
museum, don't they?
CHAIRMAN COYLE: Not the city.
COMMISSIONER FIALA: Yes.
CHAIRMAN COYLE: No, no. It's owned by a foundation.
COMMISSIONER FIALA: Well, still, but it isn't ours. It isn't
ours to own --
MR. JAMRO: Well, it's ours for 99 years.
COMMISSIONER FIALA: -- whereas this Marco Museum will
be. So it's an investment in our museum system. And I ask you
fellow commissioners to come up with $350,000. Possibly $50,000
coming from Cedar Hames. Thank you.
CHAIRMAN COYLE: Commissioner Halas?
COMMISSIONER HALAS: Could someone refresh my
memory? The TDC is coming up with some money. How much
money is the TDC coming up with?
MR.OCHS: Commissioner, I'll take a stab at that. Two
different TDC actions.
Earlier in the year, as part of your regular grant application and
award process, the TDC had recommended a $100,000 grant to your
non-museum category grant awards to the Marco Island Historical
Society. Those grant award recommendations, as they routinely are,
were brought back to the board. It was approved by the board. That
was earmarked to the society for exhibits and displays for the new
museum.
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COMMISSIONER HALAS: Down there in Marco?
MR.OCHS: Yes, sir.
COMMISSIONER HALAS: And that's $100,000; is that
correct?
MR. OCHS: That's $100,000. And then just yesterday, as
Commissioner Coyle just pointed out, there was another pledge of
$50,000. So if you're trying to leverage the $350,000 matching offer
from Marco, Marco Island, you would -- in that scenario, if they
would consider both of those as eligible to count against their match
offer, you would need another $200,000 out of your capital reserve
fund.
COMMISSIONER HALAS: Okay. Now, the other question I
have is -- and I'm just trying to think outside the box here on what
options we have. Obviously all of us know that we have a tremendous
shortfall, but I'd like to see this museum move forward.
So one of the -- one of the ideas -- and I would need to find out if
this would be feasible or not -- is to turn the property that the museum
sits on, give -- turn it over to Marco, and basically that would be
Marco Island's museum, and it would be owned by Marco Island.
The only thing that I think that might be a problem would be,
we'd have to share some parking facilities down there with another
government identity (sic), and that way we would be -- that would be
a large donation. I know it's probably not what really gets
accomplished here as far as the display cases, but at least it gives us
the ability to show that we're trying to support this and just turn over
the museum -- over to the -- to Marco Island, and it would be their
museum and they could do whatever they want.
CHAIRMAN COYLE: Commissioner Fiala?
COMMISSIONER FIALA: Yes. That's very kind of you.
We're talking about new money. Marco is -- their city council
has voted to pledge $350,000 toward this museum. By the way, they
already pledged another 100,000 that they've already given them.
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That was beforehand. So they've now -- that will be $450,000 that the
Marco City Council has pledged, or actually they gave the $100,000
to them already.
So they've asked for $350,000, new money from us. We've
already pledged $100,000. But -- so that's set aside. And I'm asking
you, and I'd like to make the motion right here and now, to donate
$350,000 to receive the Marco Island City Council's match of
$350,000 to be placed toward building the display cabinets at the new
Marco Island Historical Society Museum.
COMMISSIONER HENNING: I'll second that if it includes
recognizing of the $100,000 TDC funds and the $50,000 from
Paradise Advertising.
COMMISSIONER FIALA: You mean into that 350?
COMMISSIONER HENNING: Yeah.
COMMISSIONER FIALA: Well, then it isn't new money
anymore, and then we're going to lose $100,000 from the Marco City
Council. They're asking 350- to 350-. They already pledged 100.
We've already pledged 100. So this is over and above that.
What will happen is, then we lose, we lose. And it's for our own
museum, It's for our own museum. And you know what, as long as
we're talking about this, I think it's the right thing to do, but maybe we
ought to be discussing the display cabinets at the Depot then too and
haggling that one out. You know, I mean, I just -- I just don't feel it's
right to do this. We found the money, we're going to start to open this
museum. I'm asking for 350,000. Fifty of it is already dedicated from
Cedar Hames. That's 300,000. I found that 300,000 within our budget
that was sitting there, and I'm asking you to -- to donate that, to use it
for displays.
COMMISSIONER HENNING: Can we go to the speakers?
CHAIRMAN COYLE: Commissioner Coletta?
COMMISSIONER COLETTA: Yeah, thank you. Commissioner
Fiala, I know this is extremely important to you.
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COMMISSIONER FIALA: Yes, it is.
COMMISSIONER COLETTA: And I was one of the original
supporters of the museum. My concern is -- and I'll be honest with
you. In this case here I think Commissioner Henning is closer to it
than we need to be, but possibly we could discuss this a little bit
further.
Now, I heard a very good suggestion from Commissioner Halas.
I received the same letter where a resident of Marco Island suggested
that we look into the possibility -- and I don't know if there's any
interest on that. But we turned over, what was is, Mackie Park at one
time to the City of Marco so that they would have complete control;
because let's be honest about it, the smallest form of government is
usually our best form of government.
I would be for coming up with the money allotment to get this
going, but I'd like to see ifthere's any interest on the part of the Marco
City Council to assume control of the museum so they have it within
their control and they don't have to come through our museum board,
they don't have to come through this commission. They'd be able to
act directly, and they'd also be able to go forward and get grants from
the TDC in future years.
Why not? They've recognized museums that aren't county
museums. There's a lot that can be done with this to make it work. I'll
make a bet with you that the money they -- if they had control of it,
complete control, they could make the dollars go a lot farther, rather
than have to work through three or four of the sources to get to where
they need to be.
There is -- there is concerns. I'll tell you one of them is, in fact,
how many capital projects, Mr. -- County Manager?
MR.OCHS: Yes, sir.
COMMISSIONER COLETTA: How many capital projects have
we deferred or completely eliminated? Of course, some of the funds
for this is the demise of the gardens down at the agricultural center.
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They're going away to be part of the funds that are going to be able to
back everything up.
But what are we now in the rear on?
MR.OCHS: Well, Commissioner, two meetings ago we brought
an analysis of your capital project funds, and what we did was we
scrubbed all of those individual project accounts to find any dollars
that weren't yet expended. That doesn't mean that the project
necessarily wasn't finished. It might have been money that was still
left in the project after it was finished.
There were some projects there that never began and we didn't
have any intention anymore to begin those like the project you just
mentioned. So we took about $3-and-a-half million that we
recommended the board take out of those active accounts and put
them into the capital project reserve funds.
So in terms of specific projects that were deferred, we have the
one out at the ago center that you mentioned.
COMMISSIONER COLETTA: Well, yeah. There's a lot more
things out there that we have deferred over the last year or so, and I
asked you to put me a list together, and obviously you didn't.
MR.OCHS: Well, some of those are road projects, sir, that are
funded by other sources.
COMMISSIONER COLETTA: Well, I know that. But I mean,
everything in total. In other words, trying to capture one end of the
fund spectrum as an entity by itself sometimes can be a little bit
misleading. And I want you to know I am supporting funding for the
Marco Island Museum. I just want to make sure we put everything in
the proper perspective. You don't have a list?
MR.OCHS: Not a complete list, no, sir.
COMMISSIONER COLETTA: Okay, thank you.
CHAIRMAN COYLE: Yeah. Let me make a brief comment
concerning this. I think Commissioner Fiala is absolutely correct in a
number of respects; one is the amount of money that we continue to
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put into the Naples Depot. I think the renovation budget has just
gotten out of hand, and it's not all your fault. It's largely because of
some fire code requirements down there that have required things.
But had we taken a closer look at that along the process, we
might have decided -- made different decisions. And I think it was a
mistake not to have brought that detail to the Board of County
Commissioners, And it's for that reason that it's necessary that we
look at this issue before us now, because our funds are even tighter,
The staff is recommending that we go with roughly a $700,000
initial step. I don't see any reason that we cannot do this. And the
only -- only area where I disagree with Commissioner Fiala is we can't
limit our vision to just new funds, because there are funds already
there. What are you going to do with them if you don't use them for
this purpose?
So I think it's absolutely essential that we use the $100,000 from
the TDC and the $50,000 from Paradise Advertising, and I would
gladly support a $200,000 allocation from capital reserves to round
out a $350,000 match to Marco. So I would be -- and I feel that some
of the other commissioners would feel the same way.
So if we can do that and get the project started, then we qualify
for an additional $100,000 from TDC for the next cycle. We have
almost $80,000 of existing furniture and display cases that we will
give to Marco Island. So we're talking about an immediate allocation
of well over $780,000, and that's enough to complete the Calusa
exhibit, according to your estimates so far, right? So that's a really
good step with an initial allocation.
Now, the other suggestion that Commissioner Halas has brought
forth is one that is worthy of consideration. If Mr. Popoff could
address that, that would be very helpful. Is it of interest to the Marco
Council to take over control of the museum?
MR. POPOFF: Chairman and Commissioners, how do you do
today? Appreciate you discussing this topic. I understand the
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budgetary constraints and the challenges that you face.
I can't speak for councilor -- well, first off I'd like to introduce
Councilman Wayne Waldack and our city manager, Steve Thompson,
and Craig Woodward from the Historical Society. We're really not in
the business of running a museum, and -- nor do we have the
background or knowledge or staff to do so.
I do appreciate sincerely the direction that this is taking because
it's somewhat of a compromise and it's at least getting us to where we
need to be to have the capital to do the display cases.
I'm not on the TDC. And during the TDC meeting, we initially
were going for $250,000 -- actually it started at 500,000.
Commissioner Fiala, you were there, I believe, at that time, and
we got down to -- or, no, it was Chairman Henning. Mr. Henning was
chair of the TDC at that time. And we got down to 250,000. We
ended up with $100,000.
And I know that the Historical Society has already counted on
that money. And lookit, we're not looking a gift horse in the face
here. We would gladly accept the compromise. Ifwe were to do that
though, I would appreciate if the commission could go ahead and vote
on that so I'd have something to take back to the Marco council.
But as far as the land goes, Chairman -- or Commissioner Halas,
it's a good idea. I like thinking out of box, but that doesn't really do
anything to satisfy our immediate needs of the display cases.
CHAIRMAN COYLE: Okay. And just for clarification -- and
it's probably one of the reasons that we've had a misunderstanding
about obligations, financial obligations. These are not display cases
we're talking about. They are far more complex than display cases.
MR. POPOFF: Yes, sir.
CHAIRMAN COYLE: These are depictions of a Calusa Indian
village in the various scenes and re-creations of the village, and that's
the reason that it's so expensive, and that's the reason that when we
have people from our museum department coming up and talking to us
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about display cases, we're thinking about little glass things sitting on
the side to put antiquities in. And that leads to a misunderstanding
when somebody says, well, we need one-and-a-half million dollars for
display cases.
MR. POPOFF: Right.
CHAIRMAN COYLE: So it -- just so that the audience and the
public understand what we're talking about here, it's more complex
than display cases.
But I'm anxious, and I know Commissioner Fiala's anxious, to
see this move ahead.
MR. POPOFF: We're all anxious.
CHAIRMAN COYLE: And before I think any of us want to
make a final decision or a motion on this, I think we should listen to
the two registered speakers.
MR. POPOFF: I appreciate that, but I did want to add just one
additional thing. I understand you guys know this, but you know, the
Calusas were the original Collier County residents.
CHAIRMAN COYLE: Yeah.
MR. POPOFF: And, you know, the citizens of Marco Island
have recognized that with donations of$4.5 million. So we all do
want to put this behind us and open up the doors, and we really do
appreciate your consideration.
CHAIRMAN COYLE: Good. Thank you very much,
Councilman.
Commissioner Fiala, would you like to speak now or after the --
COMMISSIONER FIALA: I can.
CHAIRMAN COYLE: Okay.
COMMISSIONER FIALA: One ofthe comments, I think it's
very nice that the -- our museum system has these left-over cases that
they want to use. I think that they ought to use it over at the Depot
and take the $100,000 from the Depot cases and put them over into the
Marco because, as Commissioner Coyle beautifully pointed out, this is
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not for display cases so much as for depicting these scenes.
By the way, I just -- just a little tidbit -- and I thank -- I thank
some of the commissioners here who have been trying to help me. I
appreciate that. One of the things that's really neat -- just this, as a
sidenote. They're building a special place in this museum that is
totally waterproof and air-conditioned properly so that they can, at
some point in time, bring artifacts back from the Smithsonian Institute
to display here. It will be the only place in Collier County that will be
a museum -- Smithsonian museum quality. So I just wanted to throw
that in there,
CHAIRMAN COYLE: Now, let's call the --
MS. FILSON: And, Mr. Chairman, I currently have three
speakers now, but Mr. Popoffwas one of them, I don't know ifhe
wishes to speak.
CHAIRMAN COYLE: Okay. Ifhe wants to speak again --
because I called on him the first time.
MS. FILSON: Okay. The first speaker is Jacob Winge. He'll be
followed by Patricia Marzula.
COMMISSIONER HENNING: Winge.
MR. WINGE: County Commissioners, my name is Jacob
Winge, County Commissioners, my name is Jacob Winge. I'm
founder and president of Barron Collier High School's History Club. I
also came to speak on another issue concerning the museum back in, I
believe it was, October.
Basically what I wanted to say was that history, again, is our
most important aspect, and it's one of the community's most important
aspects, and I think it's something really that we need to have for the
community to have access to that, and exhibits are one of the main
ways that they can experience that kind of history, and I think it's a
great way to show it to them as well.
Thank you.
CHAIRMAN COYLE: Thank you.
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January 26, 2010
MS, FILSON: The next speaker is Patricia Marzula. She'll be
followed by Rob Popoff,
MS. MARZULA: Hello. My name is Patricia Marzula, and I
live at 941 South Collier Boulevard, Marco Island.
As a resident of Marco Island and a resident of Collier County, I
would --I'm -- it's -- I'm glad that people may come together and this
will come to a good end. And thank you very, very much for all of
your consideration.
CHAIRMAN COYLE: Thank you.
MS. FILSON: Rob Popoff.
MR. POPOFF: (Waves hand.)
MS. FILSON: That's your final speaker.
CHAIRMAN COYLE: Okay, thank you.
Okay. Now is there a motion of how we should proceed?
COMMISSIONER FIALA: Yes. I would like to make a motion,
as I said, to dedicate $350,000 of new money to the Marco Island
Historical Museum. We can take $100,000 out of the Depot, $50,000
out of -- that so kindly was given to us by Cedar Hames, and then
another $200,000 from -- I think we have 150- from the Extension
Service, and I don't know where the other 50- is, but someplace in the
public utilities department -- or public services department.
CHAIRMAN COYLE: Okay. Commissioner Coletta?
COMMISSIONER COLETTA: Yeah, I'm going to second
Commissioner Fiala's motion for discussion purposes.
Question on the Depot. We -- you or someone mentioned
something about $100,000. Is this money that's in some sort of
reserves?
COMMISSIONER FIALA: No, Actually what it is is we have
all of these display cases left that they were going to donate to the
Marco Museum, and I'm saying instead, because they have a million
dollars set aside for display cases at the Depot, I'm saying -- yes,
right?
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MR. JAMRO: Not exactly Commissioner. First of all, the
surplus exhibit cases that would be going to Marco on a temporary
basis were the temporary exhibits at the Depot and some from
Everglades City, and some from the museum. But most of them are
from the Depot, so that's the transition.
Secondly, we're in the final stage of completing the exhibits and
fabricating the exhibits at the Depot, so we would have to stop work
now, and I'm not sure we could find 100,000 at this late stage of the
game. So you'd basically wind up with two unfinished museums. I'm
not sure that's the way you want to go or what--
COMMISSIONER COLETTA: I think Commissioner Fiala said
50,000, but --
COMMISSIONER FIALA: No. I said 100- because they're
talking about display cabinets that were at the Depot that they're now
giving to Marco, but then they have to build new -- they have to have
new ones for $100,000. And J'm saying, keep the ones that you have
and gift the $100,000 to Marco to build their -- their -- what is that
called, the display?
MS. RAMSEY: Diorama.
COMMISSIONER FIALA: Diorama.
MR. JAMRO: Well, it's sort ofa vignette.
COMMISSIONER FIALA: Yeah, okay. Okay, because that--
you know, that isn't display cases. It's a totally different beast really.
MR. JAMRO: May J suggest that rather than stop work at the
Depot when we're about two months away from completing the
exhibits, that we build a sampling of that vignette and that we add to it
next year, because we won't have the Depot as an extra cost to the
museum. And if TDC revenues hold at all for us, you know, we can
send some relief over there, That's how we would eventually make up
the difference, just chipping away at it.
Like at Robert's Ranch, that was 16 years to acquire, and we
funded over eight years. We're paying for it -- this is the last year,
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$60,000 a year, so we've financed the exhibits and buying museums as
well, so that's not impossible, you know, to -- as the TDC funds
become available in our museum budget, that some of that would be
allocated towards continuing with the exhibit plan.
I think this whole -- this whole discussion was showing you, as
you requested, what -- where is the money going and what is --
because there's been a lot of numbers floating around. Let's tie that
down. But this kind of approach, yeah, you can stop and start, and
you'll know where you must pick up when funds become available.
But I'm not sure that swapping cases around and stopping construction
on new exhibit cases at the Depot would give you the results at either
place that you'd be proud of, to tell you the truth.
COMMISSIONER FIALA: Ron, did we vote on donating a
million dollars for display cases at the Depot?
MR. JAMRO: In the budget process, yeah, we explained all that.
And we had about an inch-thick construction book as well that
showed -- which is what we need for Marco now of the -- rather than
just pictures, how are these built, the construction documents, So
that's where the design aspect is so critical to the Marco. We have that
component in the Depot. We don't have it in Marco. And before we
can proceed, we need to develop that. But rather than do the entire
project, we'll do it gallery by gallery, which gives us -- so we can pace
it a little better and fund it a little easier.
CHAIRMAN COYLE: Okay. Commissioner Halas?
COMMISSIONER HALAS: Yeah. Commissioner Fiala, I
really, really want to help you on this, but when I look at the shortfall
of money that we're going to have to figure out how we're going to
make up, okay -- I could probably digest $200,000 using the 100,000
that's been already put aside for the Historical Society down there, the
$50,000 that Mr. Hames is going to donate, and then the county new
money would be 200,000.
And my concern is, if we have a $26.7 million shortfall, I'm not
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sure how we're going to address this, and we also have a huge debt
service that we have to pay. If this was in good economic times, I bet
you dime on the dollar that we would all be in unison in regards to
giving Marco Island all the necessary funds that they need.
But each commission meeting we hear more people that come
before the Board of County Commissioners looking for money, and
we just don't have it. And it's going to get worse as we move on.
So the best that I can do for you would be the 200,000, and I'm
being honest with you. I just feel that the shortfalls that we have
looming on the horizon, it's storm clouds, and we need to figure out
how we're going to address this whole thing.
So -- and when times get good, we owe something to the Marco
Island Museum, and I thought maybe that we could help offset some
of their expenses by donating that land to them, the whole nine yards,
so it was their museum totally. But I understand that they're not in the
-- they are not into running museums and, obviously, they realize that
they don't have the funds to hire museum personnel also.
So when you look at the whole picture, this whole thing is -- it's
going to take us to run that museum, and that's going to be some items
that we're going to be looking at as we go through the budget process,
how we're going to fund the people that are going to be on those
museums. We're also going to be looking at the personnel that it takes
to run libraries and other things that all of us are very concerned
about.
So when I look at the shortfalls that we have, we have to be very
prudent so that we can make sure that we can take care of what's
before us on our plate without losing additional people in this county,
And that's where I stand on this.
CHAIRMAN COYLE: Commissioner Coletta?
COMMISSIONER COLETTA: Yeah. Just a quick question
again. How much of this money was -- was from the money we
turned back from the agriculture extension for the garden?
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January 26, 2010
MR. OCHS: Commissioner, that was $150,000 that went back
into your capital reserves.
COMMISSIONER COLETTA: Okay. I have no problem
relinquishing every penny of it -- not that I expect anybody would
ever give it back to me -- for the museum. But let me see if we can
come up with a compromise.
I can tell you the way this is going now, Commissioner Fiala, the
motion you made and I seconded isn't going to pass. And what I'm
going to suggest to you, if you would consider modifying the motion
to drop any reference to the Naples Depot as far as the money goes
and modify it to the fact that instead ofthe 200- everybody's talking
about, 250- as a fallback position. That still puts you $100,000 short
from where you need to be but a lot closer to it. Maybe we can get a
third commissioner to vote on it.
Would you consider that?
COMMISSIONER FIALA: Yes, but then I would like to bring
back the Depot and also discuss it at length. You know, I don't know
why I have to fight for things so hard and everybody else is just --
comes onboard. I'm sorry, I sound -- I don't mean to be--
COMMISSIONER COLETTA: I'm trying to help you with this.
Believe me --
COMMISSIONER FIALA: I know, I can hear that.
COMMISSIONER COLETTA: -- I feel like the red-headed
stepchild all the time. Commissioner Coyle helps me with that issue
all the time. Reminds me of the fact that -- where I am and who I am.
COMMISSIONER FIALA: And I understand our finances. I
understand our finances are bad.
COMMISSIONER COLETTA: Let's talk about today before we
get anybody else teed off here and try to get a vote through that's
going to be most advantageous to the Marco Museum.
Would you amend your motion for the 250-7
COMMISSIONER FIALA: Yes.
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COMMISSIONER COLETTA: Okay. And I'll change my
second to that also, and no reference to funds coming from the Depot.
COMMISSIONER FIALA: No.
COMMISSIONER COLETTA: Meaning that you are not
referencing the funds.
COMMISSIONER FIALA: I'm not referencing. I'll probably
crab about it a lot.
COMMISSIONER COLETTA: But it doesn't mean you can't
bring it up later. We're not going to talk about that now.
COMMISSIONER FIALA: Okay, Right.
COMMISSIONER COLETTA: Okay.
CHAIRMAN COYLE: Commissioner Henning?
COMMISSIONER HENNING: Well, I'm confused about this
250,000. I mean, we were talking -- well, if! start throwing out
numbers, everybody's going to get confused, so -- it was 200,000 from
capital, 100,000 already gave from TDC, and the 50,000 from Mr.
Hames.
COMMISSIONER COLETTA: That's done, that money, the
100- and 150- (sic), we understand that's already on the table,
COMMISSIONER HENNING: So this is a new motion.
CHAIRMAN COYLE: We're throwing it away and you're not
going to consider it.
COMMISSIONER HENNING: Okay. Yeah, I don't know
where we're getting by trying to pick on another museum.
COMMISSIONER FIALA: No, I'm sorry. It's just that -- it's just
that it seems that, you know, if we can do one, we should -- you know,
I --
COMMISSIONER HENNING: The one is already done.
COMMISSIONER FIALA: I'm trying to find a balance here.
COMMISSIONER HENNING: The one is done.
COMMISSIONER FIALA: Yes, it certainly is.
COMMISSIONER HENNING: So we're not taking something
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back, is you're making a strong statement. I would caution you on
that.
The -- you know, my -- I'm very much in favor of what three of
us already discussed here, is 200, 100, and then the 50, so --
CHAIRMAN COYLE: Commissioner Halas -- Commissioner
Fiala has a motion on the floor.
COMMISSIONER FIALA: For $250,000, yes.
CHAIRMAN COYLE: All in favor, please signify saying aye.
COMMISSIONER FIALA: Aye.
COMMISSIONER COLETTA: Aye.
CHAIRMAN COYLE: All opposed, like sign?
COMMISSIONER HALAS: Aye.
CHAIRMAN COYLE: Aye.
COMMISSIONER HENNING: Aye,
CHAIRMAN COYLE: It fails, 3-2.
We know, we absolutely know, that we can get the museum
$700,000 plus $80,000 worth of display cases.
COMMISSIONER FIALA: By how; how would you do that?
CHAIRMAN COYLE: Well, by taking the motion that
Commissioner Henning has suggested and that both Commissioner
Halas has indicated and I have indicated I would support.
COMMISSIONER FIALA: May I ask the city council, now that
-- what they're talking about doing is -- 100,000 has already been
dedicated from the TDC?
MR. POPOFF: Correct.
COMMISSIONER FIALA: And -- okay. So it would be 300---
no, I'm sorry -- 250,000 with the Cedar Hames thing -- 250,000.
Would you still-- would you still donate 350,000?
MR. POPOFF: Well, I would need to take that back to council.
But the one thing that concerns me, I mean, Cedar Hames' donation,
that's not the county's money, that's not Marco Island's money yet.
And we're talking about money that mayor may not happen. I mean,
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he -- it was a wonderful, wonderful idea, and I'm certain that he'll do
something, and we would be appropriate with that money. But I'm a
little uncomfortable hearing a discussion about $50,000 that somebody
outside of the county may donate.
But once again, we totally appreciate this dialogue, okay. You're
going to have a long day here, and we apologize for that. I think the
ultimate goal is to get us to the 700-. And I believe that Marco Island
City Council -- once again, I can't speak for the council till we vote on
it, but I do believe that the council would step up. And I just ask you
to do the best that you can for us. I really do.
And Mr. Coletta, we understand how you feel.
Thank you very much.
CHAIRMAN COYLE: Did you want to make that motion?
COMMISSIONER FIALA: No.
CHAIRMAN COYLE: Does anybody want to make a motion
for allocation of any funds?
COMMISSIONER HALAS: I'll make the motion that we give
$200,000 of new money to the Marco Museum and they -- we -- the
Historical Society has $100,000, so that's 350- (sic) and--
COMMISSIONER FIALA: No, 200- and 100- is 300-.
COMMISSIONER HALAS: And I'm not sure -- I'll see where
this motion goes if somebody seconds it.
CHAIRMAN COYLE: Okay. Could I -- could I summarize that
breakout and costs a little bit, and if you wouldn't mind a friendly
addition, a suggested change.
The Board of County Commissioners would allocate $200,000
from reserves.
COMMISSIONER HALAS: Right.
CHAIRMAN COYLE: And with the $100,000 ofTDC funds
that have already been allocated and the promised $50,000 from Mr.
Hames and Paradise Advertising, that gives us a $350,000 match for
the -- for the Marco Island contribution.
Page 69
lOD'H
January 26, 2010
But I would like to go a bit further and authorize the transfer of
the roughly $80,000 in display cases, which although they're not
entirely relevant to the first phase of the museum, they will be very
necessary for subsequent phases of the museum, So I'd like to get that
authorized to them before we find some other use for them sometime
in the future.
So that really gives $780,000 of value to the Historical Society
and -- the Historical Museum, and then we -- and to Mr. --
Councilman Popoffs concern, if Mr. Harne and Paradise Advertising
does not make the $50,000, I would certainly entertain a
reconsideration by this board to make up the difference. So, I'm sorry.
Would you accept that u
COMMISSIONER HALAS: Well, I just need a little more
explanation about the $80,000. Where does this come from in the
display cases?
CHAIRMAN COYLE: It's display cases that the staffhas
already identified and already set aside for use --
COMMISSIONER HALAS: Okay,
CHAIRMAN COYLE: -- by the Historical Society and the
museum, and their value -- the estimated value is about $79,000.
COMMISSIONER HALAS: Okay. That's in my motion.
CHAIRMAN COYLE: Okay.
COMMISSIONER FIALA: Now, they'll have to replace those in
a year and a half, so that means this will be coming back to us;
according to this agenda, it says they'll be --
CHAIRMAN COYLE: I'm not sure that's true for all ofthe
display cases. I think that's the diorama that you were talking about.
MR. JAMRO: No, sir, that -- interpretative panels, the words on
the walls and the various graphics. We would be doing those
in-house. They wouldn't be laminated, they don't use archival inks.,
so any -- they do fade over time. And about a year to two years is
their maximum, they start to peel and fall off. So they're not a
Page 70
100
January 26, 20IO
permanent fixture. But the exhibit cases, some of those date back to
1988.
CHAIRMAN COYLE: Well, there's historical quality in that.
MR. JAMRO: And you said it very well, Commissioner. They
will be needed to fill in as we move through the other galleries, and
then eventually they'll be at museum number six, wherever that
happens to be.
CHAIRMAN COYLE: But was there a second to Commissioner
Halas'motion?
MS. FILSON: No.
COMMISSIONER HENNING: Yeah, I'll second it.
CHAIRMAN COYLE: Commissioner Henning seconded the
motion.
MR. OCHS: Mr. Chairman, I'm sorry. Before you take the vote,
if the motion makers would also include authorizing the necessary
budget amendments to release those funds out of reserves if this
motion passes.
COMMISSIONER HALAS: That's in my motion that we will
take that money out of the reserves to address this particular issue.
MR. OCHS: And authorize the budget amendments necessary to
do that.
COMMISSIONER HALAS: Exactly.
MR. OCHS: Thank you.
CHAIRMAN COYLE: And Commissioner Henning, is that in
your second?
COMMISSIONER HENNING: Authorize the budget
amendments for those necessary funds to be transferred.
MR. OCHS: Thank you, sir.
CHAIRMAN COYLE: Okay. All right. Any further
discussion? Did you want to make a comment?
COMMISSIONER HALAS: Yeah, I just want to make a
comment here. Let's hope that in -- the economic times in a year or so
Page 71
100
January 26, 2010
get better, and then I think we can come back and readdress this
particular issue once we -- once this nation gets back on its feet again,
and hopefully we can address the shortfalls that Commissioner Fiala
and Marco Island is -- that we're addressing today.
Obviously it's not what everybody wanted, but we had to come to
some type of a compromise, and we also have to look at what our
other obligations are, But hopefully in the future this item could come
back and be addressed before the Board of County Commissioners
when times are better so that we can hopefully take care of the
shortfalls.
Thank you.
CHAIRMAN COYLE: Thank you very much. Any further
discussion on the item?
(No response,)
CHAIRMAN COYLE: All in favor, please signify by saying
aye.
COMMISSIONER FIALA: Aye.
COMMISSIONER HALAS: Aye.
CHAIRMAN COYLE: Aye.
COMMISSIONER COLETTA: Aye.
COMMISSIONER HENNING: Aye.
CHAIRMAN COYLE: Any opposed, by like sign?
(N 0 response.)
CHAIRMAN COYLE: Okay. It passes unanimously.
Thank you very much.
MR.OCHS: Mr. Chairman, that would normally take us back to
nine, Board of County Commissioner appointments, You have some
members in the audience for items under ten, so it's board discretion,
CHAIRMAN COYLE: How quickly can we get through the
next one?
MR.OCHS: We probably -- let's just go to nine then, sir, and
keep going.
Page 72
100
January 26, 2010
There being no further business for the good of the County, the
meeting was adjourned by order of the Chair at 6:00 p.m.
BOARD OF COUNTY COMMISSIONERS
BOARD OF ZONING APPEALS
EX OFFICIO GOVERNING BOARD(S) OF
SPECIAL DISTRICTS UNDER ITS CONTROL
~w.~_
FRED COYLE, Chamnan
ATTESJ:'i~.r~;' c
DWIG}IT',E."J3.1H)CK, CLERK
~~~c
. <'M~
l\~'.'~~ ........;
I\Qnlturt ~';..' .
These minutes approv~by the Board on ;1~k.J:J 23 I '2.C>IO ,
as presented ../ or as corrected .
TRANSCRIPT PREPARED ON BEHALF OF GREGORY
COURT REPORTING SERVICES, INC., BY TERRI LEWIS.
Page 250
IOD
Paradise Donation Checks
& Wert Explanations
100
HillerGeorgia
~rom:
Jent:
To:
Cc:
Subject:
OchsLeo
Monday, January 24,20114:41 PM
HillerGeorgia
WertJack; Sheffield Michael
FW: Item 101 - Paradise Contract $2.3 Million - Please include back up material
Commissioner,
The Paradise Advertising contract was emailed to you by Steve Carnell at 3:56 today for review. Below please find a
partial staff response to your inquiry on this item. The remainder is forthcoming. Thanks for your patience.
VR,
Leo
From: HillerGeorgia
Sent: Saturday, January 22, 2011 11:46 AM
To: OchsLeo; WertJack; KlatzkowJeff
Cc: Dwight E. Brock; Crystal K. Kinzel
Subject: Item lor - Paradise Contract $2.3 Million - Please include back up material
Leo/Jeff/Jack:
'Ef3 . ~ ~\A..Lo00 \L..
Please add the following information to th
.ease explain why no supporting documentation has been included with this agenda item.
L~~ , ~
\f- ,,\D'^ C, t\;~)) p'~^= l\-\^'"'-' ~1,...- "",tALb...,
"IQ l<:'" mv(1..lc' l1-{~V 10;"'0 flM-<' TH.~Y
genda packet for viewing by the public, the commissioners, and myself:
Cot?' I.\-Il(. fvtOfY'. J"'~!:blU. -~~. r ~
L A full copy of the "standard" c ntract that is being presented for approval, as modified for Paradise. ,,,.)v Dl U
2. An expianation how commissi ns are being paid and by whom. l <, fl) lh
The agreement with aradise Advertising and Marketing Inc. provides for an annual base media and \J."3
production budget 0 $ 2 million with no media commissions due. We agree to pay Paradise $25,000 per
month or $300,000 er year in marketing service fees in lieu of media commissions. That monthly fee
covers all account service, billing, administrative time for Paradise staff working on our behalf. plus media
research a~rlflc~ time. Paradise pays the media for all time and space advertising they place on
\'5"'10= our behalf. e $300 annual fee c all commi~~ions j 'p In Ih" $2 million amount of media and
production. The agreement indicates t or media and production in excess of $2 million the County will
to pay Paradise Advertising a ard agency commission of 15%. At that point, staff brings a Change
Order to t CC to r authorization to begin paying Paradise Advertising that 15% commission. In
summa ,no missions are paid on media or production until we reach $2 million in total media and
productio iIIings. 4 \l4.~ ~ -'-'tNlM.I\o'o'O.Jl" '0..) ~ ~
3. The amount of last year's contract and how much was actually paid in total to Paradise last year.
The agreement with Paradise Advertising last year was exactly the same as is outlined above. This same
arrangement has been our contractual agreement with Paradise for the past 5 years. Last fiscal year, in
addition to the base marketing budget of $2 million the BCC authorized us to use an additional $1 million
from Beach Renourishment Reserves for additional marketing. We also used all of our Emergency
Advertising funds totaling $1.2 million for additional advertising for a grand total of $4.2 million in
marketing and advertising. Those additional marketing funds enabled us to get close to an annual
advertising program as requested by the tourism industry and authorized by the BCC. We were able to
overcome the world-wide misconception about the Gulf Oil Spill and resulted in a 20 to 1 return on our
advertising investment. In accordance with o:r agreement with Paradise Advertising and Marketing, they t
This is a $2.3 million contract.
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':::::::=------V.J:> earned the standard 15% media commissions on the additional $2.2 miilion in media and production
i)QtJ~ <- expenditures above $2 million. $100,000 of those commissions were returned to Collier County in the ~~
~ form of donations to the Marco Island Museum ($50,000) for displays and to the Freedom Memorial . ~
($50,000) for future construction costs. \.J\-Ip.:1 I\A-6 ?,u... Ul~\) ~ 1)) cP~ &~ V\)n;-
4. An explanation of the difference between last year's contract and this year's contract.
The proposed agreement with Paradise Advertising and Marketing, Inc. for FY 11 is under the same
terms and conditions as outlined above- $2 million base marketing budget and $300,000 per year in
Service Fees against that $2 million with all media at net cost (no commissions). Above $2 million, the
\ I :;:--. agency will earn a commission of 15% on media and production. The County Commission has approved
V- ;.../ the use of $1 million from Beach Park Fac/lill Funds r marketing and $200,000 in interest earned on
\t1-~ ,^, OJTourist tax funds for a total marketing budge of $3.2 milli n. This is $1 million less that last fiscal year.
1..- tJ-\
f 7~ould like to also see a few sample invoices to understand how Paradise is billing the County.
Thank you.
Georgia Hiller, Commissioner
Board of County Commissioners, District 2
3299 Tamiami Trail East, Suite # 303
Naples, FL 34112
(239) 252-8602
(239) 252-3602 Fax
Jnder Florida Law, e~mail addresses are pubHc records. If you do not want your e-mail address released in response to a public records request, do not send
electronic mail to this entity. Instead, contact this office by telephone or in writing.
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PAY
TO THE
ORDER
OF;
Date: 12/09/2010
To: Finance Department
From: Collier County Museum
Check Amount: $50,000.00
From: Paradise Advertising & Marketing, Inc.
Check Dated: 12/7/2010
Check/!: 5789
100 "
Deposit in Collier County Museum revenue source: 314-157490-3669()(}.80155
/
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. . _' ',,'. _,:-~"____,____,,"~'~";l:;!,,j~;!!!~!!il:!l_~'~~')"[~.:1'}~ 11II
Paradise Advertising &Marketlng, Inc.
1'50 Sef;ond Avenue NQrth; SuIte 800. :" .
St. Petersburg FL 33701
(727) 821.5155
PAY EXACTL Y '~"'''''50,OOO'DOlLARS'AND'00'CENTS
Collier County Museums
3327 Tamiami Trail East
Naples, FL 34112-4909
//'005 ?agJl' ':01; 3 LOl,b1;81:
sn
R€fgior)s BanK 57B9
;260.1.st Ave'hue South
51, Pett?rsbutg FL 3310.1'
63-466-631
DATE
AMOUNT
j
Dec 07, 2010
,$50.000.00
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HillerGeorgia
PI\~1>'S"el0D
!'rom:
Sent:
To:
Cc:
Subject:
HillerGeorgia
Monday. January 24. 2011 7:29 AM
OchsLeo
Crystal K. Kinzel; Dwight E. Brock
Paradise Advertising Contract - Is this really a $6 million contract rather than a $2.3 million
contract?
Leo,
I discovered that the Paradise contract was originally included in the agenda packet and then
removed.
Given that this is a $2.3 million contract, I would like to know why the contract has not
been included in the packet.
We have many "standard" contracts.
modified - price, period etc.
Which one are we talking about? The terms can/are being
The record must include the contract being approved, failing which there is no way to ensure
that a subsequent expenditure, being made pursuant to the contract, is conforming.
I would also like an explanation how this contract differs from the last contract. Is this
really a $6 million dollar contract being approved as a $2.3 million contract?
The last contract had numerous change orders bringing the total to over $6 million. (Through
1/13/18, it appears that $4,181,836 was added in cumulative change orders to the original
contract. )
The agenda states that the current contract to be approved is for $2.3 million without
stating for what period, yet the total expended last year alone was $4,809,744.78.
(18/1/89-9/22/2818)
I would also like to see the budgeted to actual expenditures since 2886 by year.
As mentioned in an earlier e-mail, I would like an explanation of how commissions are being
paid.
Also, what is the advertising plan being proposed for these millions? Please include a
narrative.
Given the size of this contract, I feel it is important that the record reflect the above
information in the interest of transparency, and to ensure that all subsequent expenditures
can be verified as being legal and supporting the public purpose intended to be served.
While I understand the commissioners had a workshop on this subject, that in of itself can't
be the basis for this approval without the documentary evidence requested above being made a
part of the public record at tomorrow's meeting.
Thank you for your consideration of this important matter.
Jmmissioner Georgia Hiller
Jistrict 2
laD'
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TOURISM MARKETING SERVICES AGREEMEN'r
(RFP-600453-08/BJC)
,/) TBI~ A!?rEMENT, is made and entered into this
~ 20d, by and betwe,m PARADISE ADVERTISING <<
MARKETING, INC., duly authorized to conduct business in the State of
;;;6'
day of
Florida, whose address is 150 Second Avenue North, Suite 800. St.
Petersburg, Florida 32710, hereinafter called "CONSULTANT", and SEMINOLE
COUNTY, a political subdivision of the State of Florida, whose address
is Seminole County Services Building, 1101 East First Street, Sanford,
I
Florida 32771, hereinafter called "COUNTY".
WIT N'E SSE T H:
WHEREAS, COUNTY desires to retain the services of a competent and
qualified consultant to provide tourism marketing services in Seminole
County; and
WHEREAS. COUNTY has requeste.~~9 received expressions of -interest
I\T;'
the retention of services of ~~~ultant; and
for
WHEREAS, CONSULTANT is competent and qualified to furnish tourism
marketing services to COUNTY and desires to provide its services
according to the terms and conditions stated herein,
NOW, THEREFORE, in consideration of the mutual understandings and
covenants set forth herein, COUNTY and CONSULTANT agree as follows:
i
SECTION 1 .
SERVICES.
COUNTY does hereby retain CONSULTANT to
furnish services and perfonn those tasks as further described in the
Scope of Services and Performance Work Statement attached hereto and
incorporated herein as Exhibit A. CONSULTANT shall also be bound by all
requirements as contained in the solicitation package and any addenda
thereto.
Tourism Marketing Services Agreement
RFP-600453-08/&JC
Page 1 of 16
OK 3 6 6 PG 0 0 8 5
100
SECTION :I. COMPENSATION AND PAYMENT.
(a) COUNTY agrees to compensate CONSULTANT for the professional
services called for under this Agreement the Not-to-Exceed amount of
FOUR HUNDRED NINETEEN THOUSAND FIVE HUNDRED AND NO/lOa DOLLARS
($419,500.00) as follows:
$120,000.00 - Marketing Services (Monthly $10,000)
$212,500.00
Advertising and Public Relations (Not-to-
Exceed)
$87,000.00 - New Initiatives (Not-to-Exceed)
In no event shall CONSULTANT be paid more than the Not-to-Exceed amount
stated above. Compensation shall be paid to the CONSULTANT at the rates
as shown on Exhibit B, attached hereto.
(b) Payments shall be made to CONSULTANT when requested as work
progresses for services furnished, but not more than once monthly.
actually
may invoice amounts duer~sed on
!. 1,'\
performed and comPlet~Eh~ Upon
the total required services
CONSULTANT
review and approval of
CONSULTANT's invoice. COUNTY shall, within thirty (30) days of receipt
of the invoice, pay CONSULTANT the approved amount.
SECTION 3. BILLING AND PAYMENT.
[a) CONSULTANT shall render to COUNTY at the close of each
calendar month a properly dated and itemized invoice including, but not
limited to, the following information:
(1) The name and address of CONSULTANT;
(2) Contract Number;
(3) A ,complete and accurate record of services performed by
CONSULTANT for all services performed by CONSULTANT during that month
and for which COUNTY is being billed;
(4) A description of the services rendered in (3) above
with sufficient detail to identify the exact nature of the work
Tourism Marketing Services Agreement
RFP-6004S3-0B/BJC
Page 2 of 16
ilK 3 5 6 PG 0 0 8 6
,
100
,
"
performed: and
(5) Such other information as may be required by this
Agreement or requested by COUNTY from time to time.
The original invoice and one (1) copy shall be sent to:
Director of County Finance
Seminole County Board of County Commissioners
Post Office Box 8080
Sanford, Florida 32772
Two (2) copies of the invoice shall be sent to:
seminole County Tourism Development Division
1230 Douglas Avenue, Suite 116
Longwood. Florida 32779
(b) Payment shall be made after review and approval by COUNTY
within thirty (30) days of receipt of a proper invoice from CONSULTANT.
SECTION 4. AUDIT OF RECORDS,
(a) COUNTY may perform, or have performed, an audit of the
records of CONSULTANT after final payment too support final payment
,....,1"
hereunder. This audit would be performed at a time mutually agreeable to
<o~d
CONSULTANT and COUNTY subsequent to the close of the final fiscal period
in which the last work is performed. Total compensation to CONSULTANT
may be determined subsequent to an audit as provided for in subsection
(b) and of this Section and the total compensation so determined shall
be used to calculate final payment to CONSULTANT. Conduct of this audit
shall not delay final payment as required by Section 4(b).
(b) CONSULTANT agrees to maintain all books, documents, papers,
accounting records, and other evidences pertaining to work performed
under this Agreement in such a manner as will readily conform to the
terms of this Agreement and to make such materials available at
CONSULTANT's office at all reasonable times during this Agreement period
and for five (5) years from the date of final payment under this
Agreement for audit or inspection as provided for in subsection (a) of
Tourism Marketing Services Agreement
RFP-600453~08/BJC
Page 3 of 16
9K 3 6 6 PG 0 0 B 7
,.
100
..' ?
this Section.
(c) In the event any audit or inspection conducted after final
payment, but within the period provided in subsection (b) of this
Section, reveals any overpayment by COUNTY under the terms of this
Agreement, CONSULTANT shall refund such overpayment to COUNTY wi thin
thirty (30) days of notice by COUNTY.
SECTION 5. RESPONSIBILITY OF CONSULTANT.
(a) CONSULTANT shall be responsible for the professional quality
of services furnished by CONSULTANT under this Agreement. CONSULTANT
shall, without additional compensation, correct or revise any errors or
deficiencies in its services.
(b) Neither COUNTY's review, approval, acceptance of, nor payment
for any of the services required shall be construed to operate as a
waiver of any rights under this Agreement or of any cause of action
arising out of the performance ofrthis Agreement; and CONSULTANT shall
be and remain liable to COUNTY in~dance with applicable law for all
damages to COUNTY caused by CONSULTANT's performance of any of the
services furnished under this Agreement.
SECTION 6. TERM. This Agreement shall take effect on the date of
its execution by COUNTY and shall remain in effect for three (3) years.
At the option of the parties, this Agreement may be renewed for two (2)
additional one (1) year terms.
SECTION 7. TERMINATION.
(a) COUNTY may, by written notice to CONSULTANT, terminate this
Agreement, in whole or in part, at any time, either for COUNTY's
convenience or because of the failure of CONSULTANT to fulfill
CONSULTANT's Agreement obligations.
Upon receipt of such notice,
CONSULTANT shall:
(1) Immediately di.scontinue all services affected unless
Tourism Marketing Services Agreement
RFP-60Q453-08/BJC
Page 4 of 16
BK 3 6 6 PG 0 0 B a
,
100
,J
the notice directs otherwise; and
(2)
Deliver
to
COUNTY
all
plans,
studies,
reports,
estimates, summaries, and such other information and materials as may
have been accumulated by CONSULTANT in pe~forming this Agreement,
whether completed or in process.
(b) If the termination is for the convenience of COUNTY,
CONSULTANT shall be paid compensation for services performed to the date
of termination. CONSULTANT shall be paid no more than a percentage of
the Fixed Fee amount equivalent to the percentage of the completion of
work contemplated by this Agreement.
(c) If the termination is due to the failure of CONSULTANT to
fulfill its Agreement obligations, COUNTY may take over the work and
prosecute the same to completion by Agree..-rnent or otherwise. In such
case, CONSULTANT shall be liable to COUNTY for reasonable additional
costs occasioned to COUNTY therebY~~ONSULTANT shall not be liable for
i \ f\
:' ,\
such additional costs if the fai'i' Pto perform this Agreement arises
out of causes beyond the control and without: the fault or negligence of
CONSULTANT. Such causes may include, but are not limited to, acts of God
or of the public enemy, acts of COUNTY in either its sovereign or
contractual capacity, fires, floods, epidemics, quarantine restrictions,
strikes, freight embargoes, and unusually severe weather; but, in every
case, the failure to perform must be beyond the control and without the
fault or negligence of CONSULTANT.
(d) If, after notice of termination for failure to fulfill
Agreement obligations, it is determined that CONSULTANT had not so
failed, the termination shall be deemed to have been effected for the
convenience of COUNTY. In such event, adjustment in the Agreement price
shall be made as provided in subsection (b) of this Section.
(e) The rights and remedies of COUNTY provided in this clause are
Tourism Marketing Services Agreement
RFP-600453-08/BJC
Page 5 of 16
BK 3 6 6 PG 0 0 8 9
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in addition to any other rights and remedies provided by law or under
this Agreement.
SECTION 8.
EQUAL OPPORTUNITY EMPLOYMENT.
CONSULTANT agrees that
it will not discriminate against any e~ployee or applicant for
employment for work under this Agreement~ because of race, color,
religion, sex, age, national origin, or disability and will take steps
to ensure that applicants are employed and employees are treated during
employment without regard to race, color I religion, sex, age, national
origin, or disability_ This provision shall include, but not be limited
to,
the following:
employmen t ,
upgrading,
demotion,
or
transfer;
recruitment advertising; layoff or termination; rates of payor other
forms
of
compensation;
and
selection
for
training,
including
apprenticeship.
SECTION 9.
NO CONTINGENT FEES.
CONSULTANT warrants that it has
not employed or retained any comp~
f.,
I'
employee working solely for C
Aor persons other than a bona fide
/ \
ANT to solicit or secure this
Agreement and that CONSULTANT has not paid or agreed to pay any persons,
company, corporation, individual, or firm, other than a bona fide
employee working solely for CONSULTANT, any fee, commission, percentage,
gift, or other consideration contingent upon or resulting from the award
or making of this Agreement. For the breach or violation of this
provision, COUNTY shall have the right to terminate this Agreement at
its discretion without liability and to dernlct from the Agreement price
or otherwise recover
the
full
amount of
such
fee,
commission,
percentage, gift, or consideration.
SECTION 10.
ASSIGNMENT.
This Agreement, or any interest herein,
shall not be assigned, transferred, or otherwise encumbered under any
circumstances by the parties hereto without prior written consent of the
opposite party and only by a document of equal dignity herewith.
Tourism Marketing Services Agreement
RFP-600453-08/BJC
Page 6 of 16
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101)
7
SECTION 11.
SUBCONSULTAN'l'S.
In the event CONSULTANT, during the
course of the work under this Agreement, requires the services of any
sub-consultants or other professional associates in connection with
service covered by this Agreement, CONSULTANT must secure the prior
wri tten approval of COUNTY. If sub-consul tants or other professional
associates are required in connection with the services covered by this
Agreement, CONSULTANT shall remain fully responsible for the services of
sub-consultants or other professional associates.
SECTION 12. INDEMNIFICATION OF COUNTY. CONSULTANT agrees to hold
harmless I replace I and indemni fy COUNTY, its corrnnissloners, officers,
employees, and agents against any and all claim, losses I damages, or
lawsuits for damages. arising from, allegedly arising from, or related
to the provision of services hereunder by CONSULTANT whether caused by
CONSULTANT
or
otherwise.
Th:i,sr~ hold
!\ "
: \ ' \
an;~~~r6 based on negligence, action, or
hamless,
release,
and
indemnification shall include
inaction of the parties.
SECTION 13. INSURANCE.
(a) General. CONSULTANT shall, at CONSULTANT's own cost, procure
the insurance required under this Section.
(1) CONSULTANT shall furnish COUNTY with a Certificate of
Insurance signed by an authorized representative of the insurer
evidencing the
insurance required by this
Section
(Professional
Liability, Workers' Compensation/Employer's Liability and Commercial
General Liability). COUNTY, its officials, officers, and employees shall
be named additional insured under the Commercial General Liability
policy. The Certificate of Insurance shall provide that COUNTY shall be
given not less than thirty (30) days written notice prior to the
cancellation or restriction of CQverage_ Until such time as the
Tourism Marketing Services Agreement
RFP;a6:eO~S30r(6BJC .BK 3 6 6 PG 0 0 9 I
7
100
.-..'
...-;.
insurance is no longer required to be maintained by CONSULTANT,
CONSULTANT
shall
provide COUNTY wi th a
renewal
or
replacement
Certificate of Insurance not less than thirty
(30)
days before
expiration or replacement of the insurance for which a previous
certificate has been provided.
(2) The Certificate shall contain a statement that it is
being provided in accordance with this Agreement and that the insurance
is in full compliance with the requirements of this Agreement. In lieu
of the statement on the Certificate, CONSULTANT shall, at the option of
COUNTY,
submi t a sworn I
notarized statement from an authorized
representative of the insurer that the Certificate is being provided in
accordance with this Agreement and that the insurance is in full
compliance with the requirements of this Agreement. The Certificate
shall have this Agreement number clearly marked on its face.
(3)
In addition to p~~~fti..~ng the Certificate of
I \ / \
COUNTY, CONSULTAN? ifIl, within thirty (30)
Insurance,
if required by
days after
receipt of the request. provide COUNTY with a certified copy of each of
the policies of insurance providing the coverage required by this
Section.
(4) Neither approval by COUNTY nor failure to disapprove
the insurance furnished by CONSULTANT shall relieve CONSULTANT of
CONSULTANT's full responsibility for performance of any obligation
including CONSULTANT's indemnification of COUNTY under this Agreement.
(b) Insurance Company Requirements. Insurance companies providing
the insurance under this Agreement must meet the following requirements:
(1)
Companies
issuing
policies
other
than
Workers'
Compensation must be authorized to conduct business in the State of
Florida and prove same by maintaining Certificates of Authority issued
to the companies by the Department of Insurance of the State of
Tourism Marketing Services Agreement
RFP-600453-0B/BJC II. K 3 6 6 PG 0 092
Page 8 of 16
lOD
.:. ;.
;:i
Florida. Policies for Workers' Compensation may be issued by companies
authorized as a group self-insurer by Section 440.57,
Florida
Statutes.
(2)
In
addition,
such
companies
other
than
those
authorized by Section 440.57, Florida Statutes shall have and maintain
a Best's Rating of "A" or better and a Financial Size Category of
"VII" or better according to A.M. Best Company.
(3) If, during the period which an insurance company is
providing toe insurance coverage required by this Agreement, an
insurance company shall:
(i) lose its Certificate of Authority, (ii) no
longer comply with Section 440.57. Florida Statutes, or (iii) fail to
maintain the requisite Best's Rating and Financial Size Category,
CONSULTANT shall, as soon as CONSULTANT has knowledge of any such
circumstance, immediately notify COUNTY and immediately replace the
insurance coverage provided by t~r~Rsurance company with a different
UIC
insurance company meeting the re~~nts of this Agreement. Until such
time as CONSULTANT has replaced the unacceptable insurer with an insurer
acceptable to COUNTY, CONSULTANT shall be deemed to be in default of
this Agreement.
(c) Specifications. Without limiting any of the other obligations
or liability of CONSULTANT, CONSULTANT shall, at CONSULTANT's sole
expense, procure, maintain, and keep in force amounts and types of
insurance conforming to the minimum requirements set forth in this
Section. Except as otherwise specified in this Agreement, the insurance
shall become effective prior to the commencement of work by CONSULTANT
and shall be maintained in force until this Agreement's completion date.
The amounts and types of insurance shall conform to the following
minimum requirements.
Tourism Marketing Services Agreement
RFP-60Q453-08/BJC
Page 9 oE 16 BK366PG0093
100
(1) Workers' Compensation/Employer's Liability.
(A) CONSULTANT's insurance shall cover CONSULTANT for
liability which would be covered by the latest edition of the standard
Workers' Compensation Policy, as filed for use in Florida by the
National
Council
on
Compensation
Insurance
without
restrictive
endorsements. CONSULTANT will also be responsible for procuring proper
proof of coverage from its sub-consultants of every tier for liability
which is a result of a Workers' Compensation injury to the sub~
consul tant' s employees. The minimum required linli ts to be provided by
both CONSULTANT and its sub-consultants are outlined in subsection (c)
below. In addi tien to coverage for the Florida Workers' Compensation
Act, where appropriate, coverage is to be included for the United States
Longshoremen and Harbor Workers' Compensation Act, Federal Employers'
Liability Act, and any other appliQa~ Fedecal or State laws.
" I i\
! \ " \
(B) Subject to "fhenestrictions of coverage found in
the standard Workers' Compensation Policy, there shall be no maximum
limit on the amount of coverage for liability imposed by the Florida
Workers I Compensation Act, the Uni ted States Longshoremen and Harbor
Workers' Compensation Act, or any other coverage customarily insured
under Part One of the standard Workers' Compensation Policy_
(C) The minimum amount of coverage under Part Two of
the standard Workers' Compensation Policy shall be:
$ 500,000.00
$1, 000,000.00
$ 500,000.00
(Each Accident)
(Disease-Policy Limit)
(Disease-Each Employee)
(2) Commeccial General Liability.
(A) CONSULTANT's insurance shall cover CONSULTANT for
those sources of liability which would be covered by the latest edition
of the standard Commercial General Liability Coverage Form (ISO Form CG
Tourism Marketing Services Agreement
RFP-600453-0B/BJC
Page 10 of 16 ilK 3 6 6 PC 0 0 9 4
IOD
00 01) as filed for use in the State of Florida by the Insurance
Services Office without the attachment of restrictive endorsements other
than the elimination of Coverage C, Medical Payment and the elimination
of coverage for Fire Damage Legal Liability.
(B) The minimum limits to be maintained by CONSULTANT
(inclusive of any amounts provided by an Umbrella or Excess policy)
shall be as follows:
LIMITS
Personal & Advertising
Injury Limit
Each Occurrence Limit
Three (3) Times the
Each Occurrence Limit
$500,000.00
$500,000.00
General Aggregate
(3 )
Professional Liability Insurance.
CONSULTANT shall
carry limits of not less than FIVE HUNDRED THOUSAND AND NO/IOO DOLLARS
($500,000.00) .
(d) Coverage.
The insura/\er-?\ovided by CONSULTANT pursuant
apply on a p~ basis and any other insurance
to
this Agreement shall
or
self-insurance maintained by COUNTY or COUNTY's officials, officers, or
employees shall be excess of and not contributing with the insurance
provided by or on behalf of CONSULTANT.
(e)
Occurrence Basis.
The Workers. Compensation Policy and the
Commercial General Liability required by this Agreement shall be
provided on an occurrence rather than a claims-made basis. The
Professional Liability insurance policy must either be on an occurrence
basis, or f if a claims-made basis, the coverage must respond to all
claims reported wi thin three (3) years fo11owing the period for which
coverage is required and which would have been covered had the coverage
been on an occurrence basis.
(f)
Obligations.
Compliance with the
foregoing
insurance
requirements shall not relieve CONSULTANT, its employees. or agents of
Tourism Marketing Services Agreement
RF~~g~o~i3~~8i~JC OK 366 PG 0 0 95
100
liability from any obligation under this Section or any other portions
of this Agreement.
SECTION U. DISPUTE RESOLUTION.
(a) In the event of a dispute related to any performance or
payment obligation arising under this Agreement, the parties agree to
exhaust COUNTY dispute resolution procedures prior to filing suit or
otherwise pursuing legal remedies. COUNTY dispute resolution procedures
for proper invoice and payment disputes are set forth in Section 22.15,
"Prompt Payment Procedures," Seminole County Administrative Code.
Contract claims include all controversies, except disputes addressed by
the \\Prompt Payment Procedures," arising under this Agreement within the
dispute resolution procedures set forth in Section 8.1539, "Contract
Claims," Seminole County Administrative Code.
(b) CONSULTANT agrees that it will file no suit or otherwise
pursue legal remedies based on fa<3.tEr-'.or evidentiary materials that were
not presented for consideration i~~1~~TY dispute resolution procedures
set forth in subsection (a) above of which CONSULTANT had knowledge and
failed to present during COUNTY dispute resolution procedures.
(c) In the event that COUNTY dispute resolution procedures are
exhausted and a suit is filed or legal remedies are otherwise pursued,
the parties shall exercise best efforts to resolve disputes through
voluntary mediation.
Mediator selection and the procedures to be
employed in voluntary mediation shall be mutually acceptable to the
parties. Costs of voluntary mediation shall be shared equally among the
parties participating in the mediation.
SECTION 15. REPRESENTATIVE OF COUNTY AND CONSULTANT.
(a) It is recognized that questions in the day-to-day conduct of
performance pursuant to this Agreement will arise. COUNTY, upon request
by CONSULTANT, shall designate in writing and shall advise CONSULTANT in
Tourism Marketing Services Agreement
RFP-600453-08/BJC
Page 12 of 16 iK 3 6 6 PG 0 096
7
100
writing of one or more COUNTY employees to whom all corrununications
pertaining to the day-to-day conduct of this Agreement shall be
addressed. The designated representative shall have the authority to
transmit instructions, receive information, and interpret and define
COUNTY's policy and decisions pertinent to the work covered by this
Agreement.
(b) CONSULTANT shall, at all times during the normal work week,
designate or appoint one or more representatives of CONSULTANT who are
authorized to act on behalf of CONSULTANT regarding all matters
involving the conduct of the perforn~nce pursuant to this Agreement and
shail keep COUNTY continually advised of such designation.
SECTION 16.
ALL PRIOR AGREEMENTS SUPERSEDED.
This docwnent
incorporates and includes all prior negotiations,
correspondence,
conversations, agreements, or understandings applicable to the matters
contained herein and the parties -ag'ree that there are not commitments,
II. I j'
, " \ I \
agreements, or understandings cc5ile&rning the subject matter of this
Agreement that are not contained or referred to in this document.
Accordingly, it is agreed that no deviation from the terms hereof shall
be predicated upon any prior representations or agreements whether oral
or written.
SECTION 17 .
MODIFICATIONS, AMENDMENTS OR ALTERATIONS.
No
modification, amendment, or alteration in the terms or conditions
contained herein shall be effective unless contained in a written
document executed with the same formality and of equal dignity herewith.
SECTION 18. INDEPENDENT CONSULTANT.
It 1S agreed that nothing
herein contained is intended or should be construed as in any manner
creating or establishing a relationship of co-partners between the
parties
or
as
constituting
CONSULTANT,
including
its
officers,
employees, and agents, as an agent, representative, or employee of
Tourism
Marketing Services Agreement
RFP-60 0453.~ 08/BJC
Page 13 of 16
iK 3 6 6,PG 0 0 91
1O-(t-
COUNTY for any purpose or in any manner whatsoever. CONSULTANT is to be
and shall remain an independent CONSULTANT with respect to all services
performed under this Agreement.
SECTION 19.
EMPLOYEE STATUS.
Persons employed by CONSULTANT in
the performance of services and functions pursuant to this Agreement
shall have no claim to pension, workers' compensation, unemployment com-
pensation, civil service, or other employee rights or privileges granted
to COUNTY's officers and employees either by operation of law or by
COUNTY.
SECTION 20.
SERVICES NOT PROVIDED FOR.
No claim for services
furnished by CONSULTANT not specifically provided for herein shall be
honored by COUNTY.
SECTION 21. PUBt.IC RECORDS LAW. CONSULTANT acknowledges COUNTY' s
obligations under Article 1, Section 24, Florida Constitution and
Chapter 119, Florida Statutes to,release public records to members of
/ \ l / '\
the public upon request. CONSULTANTdac~owledges that COUNTY is required
to comply with Article 1, Section 24, Florida Constitution and Chapter
119, Florida Statutes in the handling of the materials created under
this Agreement and that said statute controls over the terms of this
Agreement.
SECTION 22.
NOTICES.
Whenever either party desires to give
notice unto the other, it must be given by written notice sent by
certified United States mail, return receipt requested addressed to the
party for whom it is intended at the place last specified and the place
for giving of notice shall remain such until it shall have been changed
by written notice in compliance with the provisions of this Section. For
the present, the parties designate the following as the respective
places for giving of notice, to wit:
Tourism Marketing Services Agreement
RFP-600453-08!BJC
Page 14 of 16 ilK 3 6 6 PG 0 0 98-
100
For COUNTY,
Tourism Development Division
1230 Douglas Avenue, Suite 116
Longwood, Florida 32779
For CONSULTANT'
Paradise Advertising & Marketing, Inc.
150 Second Avenue N., Suite 800
St. Petersburg, Florida 33710
SECT:rON 23.
RIGHTS AT LAW RETUNED.
The rights and remedies of
COUNTY provided for under this Agreement are in addition to any other
rights and remedies provided by law.
SECT:rON 24.
C<>m'L:rANCE w:rTH LAWS AND REGULAT:rONS.
In providing
all services pursuant to this Agreement, CONSULTANT shall abide by all
statutes, ordinances, rules, and regulations pertaining to or regulating
the provisions of such services including those now in effect and
hereafter adopted. Any violation of said statutes, ordinances, rules, or
regulations shall constitute a matf'rr;4al breach of
/' IL\
shall entitle COUNTY to termin~~his Agreement
this Agreement and
immediately upon
delivery of written notice of termination to CONSULTANT.
SECT:rON 25. CONFL:rCT OF :rNTEREST.
(a) CONSULTANT agrees that it will not engage in any action that
would create a conflict of interest in the performance of its
obligations pursuant to this Agreement with COUNTY or which would
violate or cause others to violate the provisions of Part III, Chapter
112, Florida Statutes relating to ethics in government.
(b) CONSULTANT hereby certifies that no officer, agent, or
employee of COUNTY has any material interest (as defined in Section
112.312 (15), Florida Statutes as over 5 percent) either directly or
indirectly, in the business of CONSULTANT to be conducted here and that
no such person shall have any such interest at any time during the term
of this Agreement.
Tourism Marketing Services Agreeme~ 3 66 PG 0 09 9
RFP-600453-0B/BJC 8ft ,
Page 15 of 16
------- -~~
-------tt}o -- I
(c) Pursuant to Section 216.347, Florida Statutes, CONSULTANT
hereby agrees that monies received from COUNTY pursuant to this
Agreement will not be used for the purpose of lobbying the Legislature
or any other State or Federal agency.
IN WITNESS WHEREOF, the parties hereto have made and executed this
Agreement for the purposes stated herein.
and
PARADISE ADVERTISING & MARKETING, INC.
BY:~~
CEDAR HAMES
President
Date: Jj 30/ Of("
BOARD OF
SEMINOLE
,--By:
, \ e;c>tI J;>;(n_Lif~i Chairman
"C7b:"" . .
D:te: '/J~{;J5" ..:loo8'
.........- .
As authorized for execution by
the Board o~ Commissioners
at theh /1 /1 , 20.l2L,
regular meeting.
AEC/lpk/sjs
5128/08, 9/22/08 9/231
p:\Users\Legal Secret CSB\Purchasing 2008\Agreernents\RFP-600453 doc
Attachment:
Exhibit A - Scope of Services
Exhibit B - Rate Schedule
Tourism Marketing Services Agreement
RF~~:~O~~3~~8i~JC BK 3 6 6 PC 0 I 00
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EXHIBIT A
SCOPE OF SERVICES
1. Work with the Seminole County Convention and Visitors Bureau (CVB) and
Tourism Development Council (TDC) In producing annual Marketing Plan for
Seminole County tourism.
2. Create and produce all tourism marketing and advertising products. Identify
advertising opportunities to promote Seminole County to the group tour and
leisurelbusiness traveler. Provides counsel for all appropriate events, and
organizations that promote Seminole County as a tourism destination.
3. Consult with CVB on all publicity, advertising, promotion and public relations.
Regularly report to the County on tourism trends, new developments, activities
and accomplishments.
4. Attend all TDC meetings and make monthly or bi-monthly reports to that body.
5. Contact, meet with and bring travel events writers to the County and where
possible coordinate travel arrangements.
6. Prepare and distribute special events and other newsworthy press releases.
Distribute news releases about tourism activities to media contacts that the
County currently advertises in.
7. Assess and assign dollar value to publicity efforts. County to pay net for out-of-
pocket costs with prior written approval.
8. Research and recommend media placements. Create and implement a public
relations and media outreach plan with the objective of increasing awareness of
Seminole County as a visitor destination, increasing slow season traffic into the
area and promoting opportunities for enjoying cultural and adventure related
activities.
9. Paradise will proVide counsel for digital management. Should the County require
out-sourcing to maintain and update databases of master media contacts, tour
operators, meeting planners, group leaders, etc" Paradise will provide a
separate written estimate to cover cost
1 O. Create, produce, update and distribute press kits.
11. Paradise will provide counsel for tourism trade shows and where approprlate
press kits and materials for pressrooms at those trade shows. Should the
County require Paradise pUblic relations staffing at a specific trade show,
Paradise will provide prior written estimates that will include houriy staffing cost
'K 3 6 6 PG 0 I 01
100
and travel and other out-of-pocket costs. Maintain memberships and affiliations
with professional organizations in order to develop appropriate contacts and
relationships that will advance Seminole county's tourism objectives.
12. Maintain memberships and affiliations with professional organizations in order to
develop appropriate. contacts and relationships that will advance Seminole
County's tourism objectives.
13. Assist Seminole County in establishing an overall brand in the marketplace.
14. Maintain an agreement with an on-line travel booking agency linking to hotels,
airlines, and other travel related services in Seminole County. Agency will work
with client to establish an online travel booking agency. If there are costs for this
online booking service the agency will provide a written estimate for client
approval. This cost will be billed at net. If the County requests ongoing
maintenance of this program, Paradise will provide a written estimate for prior
client approval.
Other Services:
Projects above and beyond the monthly Scope of Services will be negotiated and
approved individually on a reimbursable basis.
.K 3 6 6 PG 0 I 0 2
10D
EXHIBIT B
PrIce Proposal
PROJECT: TOURISM MARKETING SERVICes
COUNTY CONTRACT NO. RFP-600453-08IBJC
Name of Proposer: Paradise Advertising & Marketing, Inc.
Malnng Addl'9SS: 150 Second Avenue N., Sle. 800
CllyfSlatelZlp; St. Petersburg FL 33710
Phone Number: (727 821-5155
FAX Number. ( 727 ) 822-3722
Ad Cedar@ParadiseAdv.com
E-mail dress:.
Pursuant to and In compUance with the Request for Proposals, Instrucllons to. Proposers,
and the other documents relating thereto, the undersigned Proposer, havtng familiarized himself
with the 1erms of th& Contract Documents, local condlUons affecting the perfol'mance of the
Work, hereby proposes. and. agrees 10 perfonn the Work and complete In a workmanlike
manner. all of the Work required In connecllon with the required seMceS, all In slricl confonnlly
Contract OOCUl119nts. Including Addenda Nos. 1 through 2 . on me
at the Purchasing DMslon for the amount hereinafter set forth.
The undersigned, as Proposer, declares that the only persons or parties Interested In this
proposal as prtncipals are those named herein; that Ihls proposal Is made wllhout collusion wllh
any person. firm or corporation; and he proposes and agrees, If the proposal Is acceplad. that
helshe wlil execute an Agreement with the COUNTY In the fonn set forth in the Contract
Documents; that helehe wlfl furnish Insurance CertffJcates, that he Is aware that failure to
proplll1y comply with the requirements set out In the "lnS1l'Ucllons to Proposers" and elsewhere
In the C:ontract Documents mey result In a finding that the Proposer Is l1Ol'1-responslve.
Respondent shalllnclude all direct & indirect Costs assoclated with the work.
A. MONTHLY COST FOR TOURISM MARKETING SERVICes $
10,000 I month
B. MONTHLY COST FOR REIMBURSABLE EXPENSES $ 0
(Allowable Relmbursable Expenses - per Florida S1atutes)
C. PROPOSER MUST PROVIDE THE COUNTY WtTli A PROPOSED FEE SCHEDULE FOR
ANY VARIATION FOR NON-ROUTlNE SERVICES, NON-ROIJTlNE SERVICES ARE
IDENTIFIED AS THOSE THAT ARE NOT DESCRIBED IN THE MONTHLY SERVICES
SECTION. PROPOSER MUST INCLUDE THIS INFORMATION WITH THEIR
SUBMITTAL.
RFP-600453-0&IBJC - Tourism Marlceting Services
~O 6 6 PG 0 I 0 3
Pnce Proposal
laD
8UIlMIT PROPOSALS TO: REQUEST FOR
SemInole COOn1y PROPOSALS
1101 e.lslS1reet. RoomS2Cl8
Sanfold. FIoIlda 32m and
Alln.: PURCHASING DIVISION Proposer A<:l<nowledgment
Canlaol: Betsy J Cohen, CPPB RFP-600453.08JBJC
Purcl1a5fng SUpervisor
407-005-7112
boohen@semInclecountyllgov Tourism Marketing
Services
PrOpooaI DUe DaIs: July 18, 2008 LOC8UOn"" ng;
Proposal Due 11me: 2:00 P oM. County Be.lVlcos BulJdJng. Room tI3208 .
1101 e. 1st Street, _. FloI!da 32771
Ptopoeer Name: F_ Employe: ID Number or SS Number.
Paradise Advertising & Marketing, Inc. 7530296211
LlaIIJng Address: If I91Umlng 0$ a 'No SUblnIlllll", _ reaocn
(If so. ra1llm r:dy tIlls)>Oge~
150 Second Avenue N., 5te. BOO
ClIy, -. ZIp:
5t. Petersburg FL33710
Typo of BllIIy; (atl:/rI 0Il9) X .~j?f?Jf'~~
CCcrp<n~on ) M,"'~~
JoInt Vlln __ Sillnalul9 (Manual)
WmDoratBd In the _ of: Florida
T . r127) 821-5155 1'YDed Name:. David M. Di Maggio
ToD F1"ea T Number. I800l T1IIe: \l.P. f Principal
Fax Number: [727) 822-3722 Dale: July 21 , Zoo8
THIS FORM MUST BE COMPLETED AND RETURNED WITH
YOUR PROPOSAL
The Applicant Is expected 10 completely analyze the InformaUon contaIned In thl& Request for
Proposals as guidance for the preplll'lltlan or the submIllal The Appllcanfs submlttal shall be
8UlfIclenUy speclfle, detaUed. and complet8 to clearly and fuDy demonstrate the Applicant's
understanding or the proposed work requlremerrts.
RFP-6004S3-()8/B]C - Tourism Marlreting Services
'0 & ~ PC 0 I 0. 4
Required Submittals
Ion
Paradise Advertising/Public Relations
CVB Budget 2009
Advertising and Public Relations Budget/Expenditures
Budget
Research
Brand- Ad Campaign
Website - Update and Optimization
Photography
Visitors Guide (Design)
Leisure Rack Brochure (Design)
OnlinejVideo
Video Editing
Niche/Eco Marketing
E-Newsletters - All Targets
Public Relations- Materials
Meeting Planner Initiatives
FAM Materials
$4,000
$20,000
$20,000
$25,000
$15,000
$7,500
$10,000
$26,000
$5,000
$30,000
$25,000
$ 20,000
$ 5,000
Sub Total:
$212,500
New Initiatives
Trade Show Campaigns (ine. booth design and material)
Sports Initiatives/Programs
$52,000
$35,000
$87,000
Total:
$299,500
PO 6 ~ PG 0 I 0 1
c
.. Paradise
4. Price Proposal
A Monthly Cost for Tourism Marketing
Services
As good stewards of Seminole County's
advertising and public relations budget we
will hold the line on our marketing advertising
and public relations fees to better service
Seminole County durlng these tough economic
times. Paradise will continue the same high
guality of service and substantial pro-bono
contributrons as we have provided over the
past five years. Services provided within the
fee indude: strategic planning, advertising
account management, monthly client mwtings,
written reports, media planning, negotiating,
placement, coordInation, reconciliationl
trafficking, administrative duties, accounting,
public relations account management, public
relations media relations, press trips, FAMS,
trade media shows, monthly meetings and
reports, analysis, TDC retreats, spedal projects
and numerous activities.
Additionally Seminole County will receive net
billing for all media and production costs. This
reflects a 15% dis<:ount for the County.
100
'.
ilK 3 6 6 PC 0 I 05
Price Proposal
100
.. Paradise
4. Price Proposal
B. Monthly Co5t for Reimbursable Expenses
See attached Price Proposal Form
Paradise will continue to absorb transportation
costs, lodging and maintenance expenses
incurred by members of the agency staff when
traveling is part of the regularly scheduled client
meetings. Paradise will also continue to absorb
cost for long distance telephone calls, postage,
copies, and handling of routine client service
. communications.
@K 3 6 ~ PG 0 I 0 ~
Price Proposal
100
.. Paradise
4. Price Proposal
C. Fee Schedule (Non-Routine Services)
Creative and production projects requested by the client will be billed at the following hourly rates for
creative services:
. Director of Account 5ervlcelStrateglc Planning. . . . . . . . . . $250.00..... . . Per hour. . . . . . . . . Included in fee
Brand Development Director. . . :. . . . . . . . . . . . . . . . . . . . $250.00. . . . . . . Per hour. . . . . .. . . Included In fee
Director of Diversity Marketing .. . . .. . . . . . . . , . . . .. . " $200.00. . . . . . . Per hour. . . . . . ; . . Included in fee
AccountSupervisor . . . . .... .... . ...... ..... .. ... . . $150.00. ... " . Per hour... ..., . . Included in fee
AccountExecutive............ ......... ........... $125.00....... Per hour. .. ...... Included in fee
Account Coordinator. . . .. .. . . . . . .. . .. .. .... . . . . . . . $100.00. . . . . . . Per hour. . . . . . . . . Included in fee
Media Planner................................... $150.00....... Per hour. ........ Included in f""
Media Buyer.. . . . ... .. .. .. ..........,.......... . . $125.00. . .. ... Per hour. ...... . . Included In fee
Media Coordinator. . . . . . . . . . . . . . . .. . .. . .. .. . . . . . . . $100.00. . . . . . . Per hour. .. . . . . . . Induded in fee
Public I<elations Supervisor .. . . . .. . . . . . . . .. . . . . . . . .. $200.00. . . . . . . Per hour. . . . . . . . . Induded in fee
Publi<; Reletions Account Executlve . . ... . .. . . .. .. . . . . . $150.00. . . . . . . Per hour. .. . . . . . . Included in fee
Public Relations Writer. . . . .. . . . .. . . .. . . ... .. . . . . . .. $125.00....... Per hour. . . . . . . .. induded in fea
Billing... . . . . .. . . . . ....... . ... ............. ... .. $100.00...... . Per hour... . .. . . . Included in f""
Traffic. . . . . . . . . . . .. . . .. .. . .. . . .. . . . .. .. .. . .. .. .. $100.00.. .. . . . Per hour. . . . . . . . . Included in fee
Broadcast Production Supervision. . . . . . . . . . . . . . . . . . . . $200.00. . . . . . . Per hour
Creative Director. . . . .. .. . . . . . .. .. . .. . . . . .. . . .. . . . $250.00. . . . .. . Per hour
Associate C",atlvaDirector .. .. . . .... ......... . ... .. $200.00... ... . Per hour
Senior Copywriter. ................................ $150.00....... Per hour
Copywriter.. .. . . . . . . ... . . . . .. .. .. .. .. ..... . .. . . . $125.00. . .. .. . Per hour
Designer........................................ $175.00....... Per hour
Senior Art Director. . . .. .. . . . . . . . . . . . . . . . .. . . . .. . . . $150.00.. . .. . . Per hour
MDirector.......... ........ ..................... $125.00....... Per hour
Graphic Designer/Mechanical ArtIst. . . . . . . . .. . . . . .. .. $100.00. . . . . . . Par hour
Production Supervision............................. $150.00....... Per hour
Production Coordinator. . . . . . . . . . .. . . . . . . .. . .. . . . . . $100.00. . . . . . . Per hour
Print Production Supervisor......................... $150,00....... Per hour
Tha Agency will present written estimates for dient approval for any costs being Incurred. All out-of-pocket costs will
be billed at net. Tha Ag811cy billing invoices wllllncluda a copy of the signed estimate end.1I vendor com. Cost will
not exceed the original signed estimate unless revised with wrItten approvel from the client. Cost savings and out-of
pockel estimates will ba paSS€d on to the dlent.
@I( 3 6 6 PG 0 I Oe
Price Proposal
09/10/2008' 17'17
7278943339
RON HOLEHOUSE AGENCY
..- .PAG1.ClrU
AC(jRD~ CERTIFICATE OF L1ABIUTY INSURANCE I DATE(lIII/tlDfV"'(yy)
~ 09/10/2008
PltQOUCER THIS CERTIFICATE IS ISSUED AS A iliA TTER OF INFORMATION
RONALD F HOLEHOUSE AGCY ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE
HOLDER. THIS CERTIFICATE DOES NOT AMEND, EXTEND OR
2126 First Avenue South ALTER THE COVERAGE AFFORDED BY THE POUCIES BELOW.
St Petersburg, FL 33712
(727) 823-5551 INSURERS AFFORDING COVERAGE NAIC#
........, Paradise Advertising " Marketing Inc INSVRERA SCOTTSDALE INSURANCE CO
INSURER 8: NATIONWIDE INSURANCE
150 SECOND AVE N SUITE 880 INSURER c: HOUSTON CASUALTY
I ST PETERSBURG, FL 33701 INSURER 0:
I INSURER E:
COVERAGES
THE POUClES OF INSURANCE USTED BELOW HAI/l; BEEN rssUIOD TO THE INSURED NAMED ABOVE FOR THE POUCY PERIOD INDICATED. NOTWITHstANDING
ANY REQUIREMENT. TERM OR COODmON Of ANY COKTRAct OR OTHER DOCUMENT WlTH RESPECT TO WHICH THIS CERTlACATE MAY BE ISSUED OR
MAY PERTAIN. THE INSURANCE AFFORDED BY THE POUctES DESCRIBED HERSN IS SUBJECT TO ALL TlJE TERMS, EXCLUSIONS AND CONomONS OF SUCH
POuctES.AGGREGATE UMITSSHOWN MAYHAI/l;BEEN REDUCED BY PAlD'::IAIMS.
~ ~ PClt.JCY~ ~ EFFeCT1VE F'OUCYEXl'tRAllOH
~L UABIUfY
X COMMERCtAl GENERAL I.J..IBIUTY
I ClMlSMAOE 00 OCClJR
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1i SCHEOUtED NJrOS
~ HIREDAl.JT05
II N~"VTOS
CPS0912006
03/02/08 03/02/09
UIOT3
.1 000.000
.50,000
.5,000
.1 000,000
.2,000.000
PRODUCTS.COMPJOPN3Q $
EACH OCCURREHCE
PREMISES OClCUWICel
WED EXP (Any one pet'IClrl)
PeRSONAL &NJVINJURY
OENEML "GaftEGATE
77BA 7693613001
cafBlNEDSf,..GlEUMfT .500,000
(Ea_
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(Pw......1
8/25/08 8/25/09 BOCCL YIHJURY
(Pec-O .
PROPERTY lJ.&.MAGE .
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AlJTO~LY-EAAOODENT .
nGE UABfUTY
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AllTOONl Y:
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ACUSlUMBREUA UA81UTY
f-J OCCUR 0 ctAlMSMACE
~ DEDUCTl8U:
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1IIORJC9tSCOIU'ENMllOHAHO
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PROF. LIABILITY
EACH OCCIlRRENCE 5
NJGREGATE $
.
.
.
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E.L EACH ACCJDENT $
E.L DISEASE - EA EMPlOYEE ..
E.L DISEASE. POllCY liMIT $
H707-17217
12/12/07 12/12/08
$2,000,000
DEDUCTIBLE $5,000
)€SCRPl'lOH OF OPEJlATlONSfL.OCAllONS/VEHICl.B I EXCl...USKlHSADOEbBY~DO~ISP=cIALPRCMsK:IN9
\<'+1>- ~O cJ w., <; 73 . 0 '6/ B;:r r::...
:ERTlFICA TE HOLDER
SEMINOLE COUNTY BOARD OF COU~TY
COMMISSIONS
1101 EAST FIRST STREET
SANFORD, FL 32771-1468
CANCEL.LA nON
I
CORD25(2001/08)
BK 3 6 6 PC 0 I 09
8HOm.o ANY OF nu: ABOVE CESCRlBED I"QUCIES BE! CANCB.LEO BEFORE THE EXPIRAnON
PATE 1H~EOF, niE: ISSUING IHSUFU;R W1tL ENOSAVOR TO UA.4.. ~ DAYS WRITTEN
NOTICE TO THE CamFlCATE HOl.DER NAlrEP TO n.q; ~T. BUT FAlUJRe 10 DO so sttA.u..
I ~ POSE NO OeuG.A.11ON OR UAliiItUlY OF AHY KIND UPON THe iNSURER, ITS AGENTS OR
RePRESENTATIVES.
'~~~nvE~ ~
P' @ACORDCORP6RAJ:/.Qri19B8
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-,
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100
I CATE illlWOO"N)
ACORD,. CERTIFICATE OF L1ABILllY INSURANCE 09/10/08
PROOt,lCER l-eOO-472-00n THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION
PayehAX Agency. Inc. ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE
HOLDER. THIS CERTIFICATE DOES NOT AMEND, EXTEND OR
1.50 Sawg-r.lu Dr ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW,
koche.tor, NY 14620 INSURERS AFFORDING COVERAGE
__ INSURERA- ILLINOIS NATIONAL INSURANCE COMPANY
P~yche% Business Solutions, Inc. IHSURf'R1I
PARADISB ADVERTISING , MARKETING INC
INStiI<a<C
911 p~orama Trail South 'NSU~Oc
Ilochestor, NY 14625
811-266-6850 INSURERE-
COVEAAGES
THE POLICIES OF INSl.RAHCE LlSTEO BELOW HA.VE BEEN ISSUED TO THE INSlREO NIoMEO ABOVE FOR Tl-E POUCY PERIOD INOlCATED. NOTWITHST....NDING ANY
REQlIREMENT. TERM OR CONDtllON OF ANY CONTRACT OR OlliER OOClJMENT VVlTH RESPECT TO 'f'I/HICH THS CERnFlCATE MA.Y BE ISSUED OR MAY PERTAIN. THE
INSURANCE AFFORDED BY THE POUCIES DESCRIBED HEREN IS SUEU!CT 10 ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POllOES. ....GGREGATE UMlTS
SHO'NN ,""Y HA.VE BEEN REDUCED BY PAID CLAIMS,
- 'QUl:YI,"CTlVI l>OlJt;YEXP'lUT'lOM
,.. ~M_ '""'y...... DA'" .-nl ..'" .-nl ...,.
..........u.uo.ny EACH OCCURRENCE ,
-
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i- PCUJIol9M.oDe nOCCUR ~DElG'(Arrimepet'lQ'\} ,
i- ~SON.O.L"'M:NIIUVRV ,
- GalERALAGGREO,I,TE ,
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POUCY JEer LOG
~Ul'OJiIIICII8lULlA8lUfT COt.D/(EDSlI>lCLEUMT
- 1Hi AUTO I(Ea~ I'
- JoU.O'M<EO~ros 8(X')lLYINJVRY
- SCHEOV\.EOAVTOS I(~""'" I'
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E-LEACH.lCClDE/<lT , 1.000#OGO
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E L 0lSEASE: _ PCUCV UMIT , 1,000,000
onu"
,
.
.
~sc:RlPTroll OF af"ERA1'lON!II\.OCATlOMII\IIlHICUHKCWIfOMI MlI1IiD liT EMDORSUEHlJl'IiCIALI'ROVlSlQK1l
WORDAS COJfPINSA'tION COVERAGB IS PROVIDBD TO ONLY 'ra08E lDIPLOYEBS LKASED '10, Btn' NOT SUBCONTRACTORS OP TRB NAMED INSUR
REf RFP-6004.53-0S/8JC
CERTIFICATE HOLDER I I AOOmOft,l,L IN'llUIlED; ~IURC;R LrTnR: CANCELLATION
SHOULD AMY Of' 'HI< ADOVE DEloClUaliD ,ouellll R t;AHCELLEO 8Ef'DIUi TK& ExrlllATlO" UAn;:
gKXINOLB COUNTY BOARD OF COUNTY COMMISSIONERS n~EREOI". 'HI' IUUINC INIURER WILL EMOE.AYOR TO MAlL ~ OAYI WflJTTEN MOTlce 'TO Tiff'
PURCHASING AND CONTRACT DIVISION CEIlTII'IC"-TE HOt.OEII: ""-MED TO 'THE LEFT. 8tIT 'AllU!U TO IX) SO SHAll. IWOle MO DeUQATIOH
1J.01 BAST PIR9T STREET OR t.1"lllt.ITY OF AMY Io<IND tlro" THI! Il'fliURER,IT' AQ-EIfTS OR RUR~n;NTAT1YEI.
SANFORD. FL 32771-1468 AVffiORaEURJEPIUiUOITATIVE ~~
USA ..
. ... ... ......
o
ACORD 2>5 (7197)
MPICCITTO
9730J.70
Cl ACORD CORPORATION 11l8B
!HI 3 6 6 PG 0 I J 0
10D
Backup Documents for
February 22, 2011
BCC Meeting
Agenda Item #10D
The CD & DVD for of the
January 25, 2010 TDC Minutes
January 26, 2010 BCC Minutes
Along with the Excerpt for the
TDC Meeting held on
January 25, 2010
Are available to be viewed in
the Minutes and Records
Department
lOD
Submitted
on
February 23, 2011
100
Board of Collier County Commissioners
Donna Fiala
District 1
Georgia A. Hiller
District 2
Tom Henning
District 3
Fred W. Coyle
District 4
Jim Coletta
District 5
The original BCC February 22,2010 Paradise schedules have been introduced as public records,
as have the source documents.
In the interest of facilitating the review of the source documents presented, I have updated the
Paradise schedules to include page references and to separate my notes from what is stated in the
various source documents.
I hope to save reviewers of this package the tremendous amount of time that would be otherwise
spent in tying back between the records.
The following codes have been used in the updated schedules:
Color Code:
Red - denotes the page where the information was noted in the source document.
Blue - "Note" has been added in blue so that my comments are distinguished.
Green - adds reference to the Contract Exhibit to ensure that the exhibit is not overlooked in the
reVIew process.
Word Code:
Note - prefaces my comments/observations
Proposal Incorporated - the Paradise Proposal is incorporated by reference in the Paradise
contract.
Please don't hesitate to contact my Aide, Jennifer Rainey or myself should you have any
questions.
missioner Georgia Hiller, District 2
3299 Tamiami Trail East, Suite 303. Naples, Florida 34112-5746' 239-252-8097. FAX 239-252-3602
Ion
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Transcript: Tourist Development Council Meeting, January 25, 2010.
10 D-tvrttd in ~
..we wort V~(W
Agenda Item 4 under "Old Business"
Speaker: Jack Wert
Now the item concerning the Marco Island Museum Exhibit Funding.
Just a quick bit of history, we have assisted the Marco Island Historical Society during the construction
of that museum with 2 years of grants, and this current fiscal year they applied for a grant to assist in
building exhibits for that museum which is scheduled to open very soon. The amount of money that
was granted the Historical Society on Marco Island is $100,000; and we certainly understood at the time
that that wasn't as much as they felt they needed, but certainly the projections that we had seen from
our own Museum Dept. was considerably more than that. We knew it would cost more but we simply
did not have the grant funds to grant any more than that. Subsequent to the approval of that grant for
$100,000, the City of Marco Island did meet and they have kind of set out a challenge grant, if you will,
of up to $350,000. If that were matched, we could come up with perhaps up to $700,000 for funding an
initial round of exhibits for that museum. Certainly it will be an ongoing effort to continue to add to the
collection there at the museum. So the challenge is to somehow come up with more than the $100,000
that we currently have granted the historical society. And a couple of suggestions have come up, one is,
and we were going to wait to announce this later in the program, but I am going to at least discuss it
now. Paradise Advertising, who does really wonderful work for us, in recognition ofthe additional
million dollars that we received for this one year from the beach reserve funds, that they would agree
to donate some of their commissions on additional advertising that would result from that million
dollars to be used, their feeling was for marketing purposes. However, in some discussions recently,
there certainly is some interest in perhaps using some or all of that money to put with our $100,000
from the grant; and then there has been some discussion within the county, that there could perhaps be
some funds in the capital reserve funds, out of the general fund, we might be able to find some
additional dollars, perhaps some savings from the projects that we have done here. As you know that
front entrance of this building got finished early, and we think a little ahead of where budget was
projected, so there may be some dollars there and there may be some others. What we are bringing to
you is a kind of a discussion topic, but, one, we think there is a mechanism here to come up with this up
to $350,000 from the county's point of view from a combination of these things, and then be able to go
back to the City of Marco Island and say we have got our 350, will your match that as part of your
challenge grant? So that is the recommendation we are bringing to you to today. Cedar Hames is here
from the agency if you do have some questions related to that suggestion that we might use their
donations to help in this project, so it is open to discussion and we are looking for a recommendation
then that we could move forward to the county commission.
Speaker: Mr. Hendel
Do I understand that you are asking for $700,000 total?
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Speaker: Jack Wert
From our point of view from the County, $350.
Speaker: Mr. Hendel
I would like to see what the 700 would cover in total.
Speaker: Jack Wert
I think Marla Ramsey is here and believe she can give us some insight.
Speaker: Mr. Hendel
I would like to see what the 700 would cover and then we would be able to justify at least the total
costs.
Speaker: Marla Ramsey
I didn't actually bring the info with me but it is in the agenda package for tomorrow's BCC meeting and
we have contracted with, not actually contracted, we asked a favor of a design firm to provide us with a
proposal. They did last January a year ago today actually, and that proposal shows about $1,054,000 to
put in a significant amount of the displays that we need for that particular facility, the largest of it has to
do with the Calusa Room which shows the Calusa Indians and how they functioned on the island. And
that one in of itself is about $750,000. The rest are different galleries throughout the facility that talks
about the pioneers, how Collier County became, how Marco Island became; and those funds, the
750,000 or 700,000 we are looking at right now, would not cover all of that; we would have to do this
whole proposal in a phased approach.
Speaker: Mr. Hendel
So some of this is capital and some is operating?
Speaker: Marla Ramsey
No, this is all capital.
Speaker: Mr. Hendel
Oh, it is all capital. Is it a one- time expenditure?
Speaker: Marla Ramsey
Yes, that's correct.
2
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Speaker: Commissioner Coyle
And if I could elaborate a little bit, this isn't all the money they are requesting. Their entire budget is
probably in the range of 1.2 to 1.5 million dollars.
And I had the same questions, you had Mr. Hendel, why is it so expensive to provide exhibits once the
museum has been constructed? The reason is it is not a typical museum, it consists of a number of
scenes that have been created that shows the lives of the Calusa Indians. There is one scene that shows
them, these aren't photographs, this is a replica of a village, and it shows them preparing food, cooking
with all the implements and the other things, and the period dress, it shows them preparing to go
hunting with their weapons, it shows a canoe being launched into a small lake. It is a fairly elaborate
display of daily life of the Calusas at that time, and because of that, it is likely to have a fairly large draw
for tourists in Collier County. But that's why the money is being requested, and we told them, we, that
is, the board of county commissioners, we don't have the money to do the whole thing, but if you can
break it into segments, perhaps there is a way we could raise the money to get this done. So the
$700,000 will get most of this particular Calusa period display constructed and then we'll have to deal
with the rest of it as we go along. But that would be the most striking part of the museum display and
the most expensive part. So I hope that answers part of your question.
Speaker: Rick Medwedeff
Just a question of understanding, Jack.
The proceeds for the generous offer from Paradise Advertising for $100,000 in fees, that money is in a
different account than the museum account, and do we have restrictions on what percentage of our
total expenditures goes into each account?
Speaker: Jack Wert
How it is distributed from the tourist tax is, but after that we can transfer funds; we would need a
budget amendment to do that, but we would have to moves funds from our promotion line which is
where that basically would be into the museum operating budget.
Just one more point, too, related to what you brought up related to the donation from Paradise. That
was absolutely unsolicited. They offered that in good faith to help us along in finding additional
marketing dollars for this year as we are struggling thru.
Speaker: Susan Becker
I like the good faith offer but it is extremely contentious for us to use your advertising requirements by
taking money from the beach reserve, and now to reallocate that which what we wanted only for
advertising, to a museum, is something I don't understand.
3
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Speaker: Rick Medwedeff
And I concur with Ms. Becker. This is, you know we struggle with year round advertising for our
destination, and that if there is money for marketing, we should be spending it on promoting our
destination primarily.
Speaker: Mr. Sorey
Well, these dollars belong to Paradise and Paradise is making the contract that as I understand it is
Paradise is making a contribution. I guess Jack, you could just carve that out and not flow it thru here,
pay it to Paradise, and then they can make a tax deductible contribution to the museum. So I don't
know, why do we even need to get into that discussion?
Speaker: Rick Medwedeff
That is a great point. (laughing)
Speaker: Mr. Hill
I was just going to bring out that this funding sort of appeared at the 11th hour, as we were all called to
consider the grant applications and we compromised obviously. And I am sympathetic with the needs
of the Marco Museum, but it is also a good faith agreement. And I have a question to Mr. Wert. How
much money were we able to conserve with the project in this bldg to use for the museum?
Speaker: Jack Wert
I don't' have that figure readily available.
Speaker: Mr. Hill
Has it been approved?
Speaker: Marla Ramsey
Marla Ramsey, Public Services Administrator. I am going to answer that a little differently than you
asked if that is ok. The funds that we have looked at as having in reserve Is $150,000 and where we
received that funding is that the University Extension was given $150,000 about 3 years ago in good
faith as a seed money to build, for lack of another word, an interpretive center out at their site. The
economies being what they are, they have not been able to match those fundings in there and so at this
time we feel that the $lS0,000 that is waiting for that project is better served for us to move it over to
the museum side and use it in this project. So that is really where we are going to get the additional
funding is from the Public Services Division's allocation of capital funds.
Speaker: Mr. Hendel
Jack wouldn't this request be more appropriate with all the other requests for the museum when we
have our session in May so we can look at the whole amount we have available for all the museums,
4
10D-~
and not only the museums, and then we could gauge how much we could possibly give to spend, and
we could look at the whole amount we had available and we could gauge. I would think it would be
very worthwhile to look at the big picture here.
Speaker: Jack Wert
Certainly that discussion can happen. I think there is a timing issue here with a museum that is about to
open with very few exhibits so that this was an opportunity to kind of fast track this project along. Yes,
we certainly still are going to have that discussion because in the future, when the Marco Island
museum, when it becomes part of the county-owned museums, it is going to need funding to continue
to add exhibits to operate it and so forth. So that discussion is certainly going to happen, and will need
to happen as part of our funding discussions for grants for next year, which wouldn't have funds avail to
Oct 1. So we still have to have that discussion, but I think this is appropriate now because of the fast
track, and I believe there is a timeframe on the matching grant, too, isn't there?
(Jack is looking at Marla Ramsey)
Speaker: Marla Ramsey
Jack is a looking at me so I guess I should talk. Again Marla Ramsey. I am not sure what the time line is
from the City of Marco, I am not sure they put a deadline on it. But the museum itself should be ready
for they are having a celebration of completion on Feb 4. It is not necessarily going to be occupied by
the public, but the donors are to be coming in and looking at the facilities, etc. So they are very close to
completing the construction of that building; and what we are seeking to do, is to try and get the capital
funds in place so that we can start to work with the design team, so that we can design and start to
construct those displays, knowing that it is still probably is going to take at least 6-9 months before the
really good stuff comes into the building. We will be bringing in whatever we have available in the
meantime so we are probably looking at fall before you see the wow.
Speaker: Mr. Sorey
Based on what has been presented, it seems to me the only thing appropriate for the TDC, and I make a
motion that we support this concept: The $100,000 we have already approved, the Paradise money
belongs to Paradise, and we would encourage them to go forward with that, Ms. Ramsey's money
comes from a fund which we do not control; therefore, I think the motion that is appropriate here is
only that we would support and recommend to the BCC that we would encourage them to approve this
concept to go forward, but I don't think we need to do anything other than that.
Speaker: Rick Medwedeff
I agree. There is nothing else here for the TDC here to decide especially if Paradise is going to use their
money how they see fit to use it.
S
100 -CA.
Speaker: Mr. Hill
Unless Paradise wants to move its money around; I am not sure how they would.
Speaker: Mr. Sorey
I think the simplest thing is that we pay Paradise and they do with the money that they have contracted
to do.
Speaker: Commissioner Coyle
Ok we have a motion. Do we second it?
Speaker: Mr. Medwedeff
Second.
Speaker: Commissoner Coyle
Seconded by Mr. Medwedeff.
I would like to have some discussion on this. I think Cedar wants to say something about this. I think he
wanted to make sure that his primary purpose was to help the TDC, and his gracious offer of turning
back a $100,000 certainly does that, but it really is his money. Would you like to donate it to the
historical museum if we are not offended by that?
Speaker: Cedar Hames
I will defer this to this board to make that decision, whatever makes the most sense. OK?
Speaker: Commissoner Coyle
I think that the motion on the table at the present time essentially says: That's your money, and if you
want to donate it to someone you certainly may do that.
Speaker: Mr. Sorey
And we would encourage you to do that.
Speaker: Commissioner Coyle
And we would encourage you to do that, and that the $100,000 previously granted by us doesn't need
to be re-certified, and other than that we don't have any involvement in this. So if you would like to
donate that money to the Marco Historical Museum would that disappoint you?
Speaker: Cedar Hames
No, not at all.
6
10D-eFi
Speaker: Commissioner Coyle
And if you do so, I will do my best to make sure there is a plaque out there that says the opening of this
museum and these exhibits was made possible by contributions from you and your firm.
Speaker: Mr. Sorey
Or maybe we can put Ceder's head on one of the Indians out there. We could probably do that.
Speaker: Cedar Hames
May I retract that suggestion?
Speaker: Commissioner Coyle
OK. Are there any other questions, all in favor of the motion please signifiy by saying aye.
Speakers: Group Simultaneous Responses
Aye.
Speaker: Commissioner Coyle:
Any Opposed? (No comments.)
OK, the motion passes unanimously. Taking a 10 minutes break and everybody be back at 10:49.
7
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