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TDC Agenda 09/24/2018COLLIER COUNTY Tourist Development Council AGENDA September 24, 2018 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Donna Fiala, Chair Susan Becker, Vice-Chair Dan Sullivan Nancy Kerns Clark Hill Robert Miller Edward (Ski) Olesky Councilor Victor Rios Councilwoman Michelle McLeod All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. September 2018 Collier County Tourist Development Council Page 2 Printed 9/20/2018 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. July 23, 2018 TDC Meeting Minutes 5. Presentations A. FBU Presentation 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management B. Beach Park Facilities C. Tourism Division 7. New Business A. Recommendation to authorize the Chairman to execute Change Order No. 2 to Contract No. 17-7128 with APTIM Environmental & Infrastructure, Inc., for additional professional engineering services as required for the “Wiggins Pass Channel and Doctors Pass Channel Dredging Project” and make a finding that this item promotes Tourism, B. Recommendation to authorize the Chairman to execute Change Order No. 3 to Contract No. 18-7239 with Ferreira Construction Co., Inc in the amount of $160,243 as required for the “Wiggins & Doctors Dredging Project” and make a finding that this item promotes tourism. C. Recommendation to approve an expenditure of Tourist Development Tax for Beach Park Facilities to Q. Grady Minor & Associates, P.A. under Contract Number 13-6164, “Professional Services for Engineers and Architects”, for design services for the Clam Pass Beach Park restroom expansion for $68,814 and make a finding that this expenditure promotes tourism. September 2018 Collier County Tourist Development Council Page 3 Printed 9/20/2018 D. Recommendation to approve an out of cycle Collier County Tourist Development Council Grant Application for Beach Park Facilities in the amount of $200,000 for restroom improvements and a feasibility study for the construction of a Park Ranger Station at Barefoot Beach Preserve Park and make a finding that the expenditure promotes tourism. E. Recommendation to award RFP #18-7281R Tourism Fulfillment and Call Center Services to Faneuil, Inc., for $21,772.97, and authorize the Chairman to execute the associated agreement and make a finding that this action promotes tourism. F. Recommendation to approve the submittal of a grant application to Florida Sports Foundation in the amount of $25,000 to offset a portion of the operating expenses to host the 2018 Football University (FBU) National Championships in Collier County and make a finding that this action promotes tourism. G. Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming November 2018 Sports Tourism Events up to $17,800 and make a finding that these expenditures promote tourism. H. Recommendation to use Tourist Tax Promotion Funds to sponsor the 2018 Powerboat Nationals Formula 4 Global Championship Event October 27-28, 2018, approve reimbursement of operating expenses for this purpose and make a finding that these event expenditures promote tourism. I. Recommend approval of Tourist Development Tax Promotion and Marketing funding to support the upcoming Winter Nationals Senior Softball Tournament on November 6-11, 2018 up to $6,105 and make a finding that these expenditures promote tourism. J. Recommendation to approve First Amendment to Contract #17-7229-WV “Sports Facilities Assessment” with Hunden Strategic Partners, Inc. and make a finding that these expenditures promote tourism. K. Recommendation to approve the submittal of a grant application to Visit Florida in the amount of $70,000 to for the Tourism Recovery Grant Program for Red Tide in Collier County and make a finding that this action promotes tourism. L. Recommendation to approve the Fiscal Year 2018-19 Strategic Marketing Plan for the Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) and make a finding that this plan promotes tourism. 8. Old Business 9. Council Member Discussion 10. Marketing Partner Reports A. Marketing Partner Reports 11. Tourism Staff Reports A. Tourism Staff Reports 12. Detailed Staff Reports September 2018 Collier County Tourist Development Council Page 4 Printed 9/20/2018 13. Next Scheduled Meeting 14. Adjournment 09/24/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.B.1 Item Summary: July 23, 2018 TDC Meeting Minutes Meeting Date: 09/24/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 09/19/2018 12:02 PM Submitted by: Title: Division Director - Tourism – Tourism Name: Jack Wert 09/19/2018 12:02 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 09/19/2018 12:04 PM Tourism Ed Caum Deputy Director Review Completed 09/19/2018 12:21 PM Tourism Jack Wert Director Completed 09/19/2018 1:41 PM County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 09/19/2018 1:53 PM County Attorney's Office Colleen Greene Attorney Review Completed 09/20/2018 9:24 AM Tourist Development Council Jack Wert Meeting Pending 09/24/2018 9:00 AM 4.B.1 Packet Pg. 5 July 23, 2018 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, July 23, 2018 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building “F” of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Donna Fiala (via telephone) Vice Chairman: Susan Becker Victor Rios Clark Hill Robert Miller Ed (Ski) Olesky (Excused) Dan Sullivan Michelle McLeod Nancy Kerns ALSO PRESENT: Jack Wert, Tourism Director Ed Caum, Deputy Director, Sports Tourism/Marketing Gary McAlpin, Manager, Coastal Zone Management Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator Felicia Kirby, Facilities Management Jason Rummer, Operations Analyst 4.B.1.a Packet Pg. 6 Attachment: July 23 (6792 : July 23, 2018 TDC Meeting Minutes) July 23, 2018 2 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order – Commissioner Fiala Vice-Chairman Becker called the meeting to order at 9:00 A..M as Commissioner Fiala participated by telephone. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Agenda and Minutes A. Changes and Approval of Today’s Agenda Mr. Rios moved to approve the Agenda. Second by Ms. Kerns. Carried unanimously 8 – 0. B. Approval of prior TDC Meeting Minutes 1. June 25, 2018 Meeting Minutes Mr. Rios moved to approve the minutes of the June 25, 2018 meeting as presented. Second by Ms. Kerns. Carried unanimously 8 – 0. 5. Presentations/Public Comment - (3 minutes each) None 6. Consent Agenda All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s) will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management None B. Beach Park Facilities None C. Tourism Division None 7. New Business A. Recommendation to approve a Work Order with APTIM Environmental & Infrastructure, Inc. to provide professional engineering services to develop a Coastal Program History and Continuity Plan under Contract 15-6382 for a time and material not to exceed amount of $79,556, authorize a Budget Amendment, Authorize the Chairman to execute the Work Order with APTIM Environmental & Infrastructure, Inc. and make a finding that this item promotes tourism. (Project No. 80165). Mr. McAlpin presented the above referenced Executive Summary for consideration. The proposal is to engage the firm to prepare a report on the past 13 years of the County’s beach maintenance 4.B.1.a Packet Pg. 7 Attachment: July 23 (6792 : July 23, 2018 TDC Meeting Minutes) July 23, 2018 3 activities and includes a review of permits, sand placement and retention, milestones achieved, etc. and any presentations as necessary. Mr. Rios moved to recommend the Board of County Commissioners approve a Work Order with APTIM Environmental & Infrastructure, Inc. to provide professional engineering services to develop a Coastal Program History and Continuity Plan under Contract 15-6382 for a time and material not to exceed amount of $79,556, authorize a Budget Amendment, authorize the Chairman to execute the Work Order with APTIM Environmental & Infrastructure, Inc.. (Project No. 80165) and find the item promotes tourism. Second by Mr. Hill. Carried unanimously 8 – 0. B. Recommendation to approve and authorize the Chairman to execute Agreement No. 19CO1 with the Florida Department of Environmental Protection Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for Dredging of Wiggins Pass, and make a finding that this item promotes tourism. Mr. McAlpin presented the above referenced Executive Summary for consideration noting the County expended $1.2M dredging the Pass and is now eligible for the FDEP cost-sharing program. In 2018 fund eligibility is $557,189 with the balance of the 75% cost share due in 2019. Mr. Rios moved to recommend the Board of County Commissioners approve and authorize the Chairman to execute Agreement No. 19CO1 with the Florida Department of Environmental Protection Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for Dredging of Wiggins Pass, and finds the item promotes tourism. Second by Commissioner Fiala. Carried unanimously 8 – 0. C. Recommendation to approve Emergency Purchase Order with Eastman Aggregate Enterprises, LLC for an hourly rate of $57 for time and material not to exceed $9,120 and make a finding that this item promotes tourism. Mr. McAlpin presented the above referenced Executive Summary for consideration. The three employees responsible for the County’s beach cleaning work have left service, two for retirement and one did not meet their probationary requirements under the terms of employment. The contract is for a one-month period while the County engages new personnel to perform the tasks. Mr. Rios moved to recommend the Board of County Commissioners approve Emergency Purchase Order with Eastman Aggregate Enterprises, LLC for an hourly rate of $57 for time and material not to exceed $9,120 and finds the item promotes tourism. Second by Mr. Hill. Carried unanimously 8 – 0. D. Recommendation to approve an expenditure of Tourist Development Tax Beach Park Facilities Funds to Bridging Solutions, LLC under Contract Number 13-6164, “Professional Services for Engineers and Architects”, for a redesign of the ADA ramp and miscellaneous boardwalk improvements at Clam Pass Beach Park for $36,796, and make a finding that this expenditure promotes tourism. Ms. Kirby presented the above referenced Executive Summary for consideration. She noted the work includes relocation and replacement of “washed out” handrails and there are future plans to improve the restroom facilities and relocate the showers. Mr. Rios moved to recommend the Board of County Commissioners approve an expenditure of Tourist Development Tax Beach Park Facilities Funds to Bridging Solutions, LLC under Contract Number 13-6164, “Professional Services for Engineers and Architects”, for a redesign 4.B.1.a Packet Pg. 8 Attachment: July 23 (6792 : July 23, 2018 TDC Meeting Minutes) July 23, 2018 4 of the ADA ramp and miscellaneous boardwalk improvements at Clam Pass Beach Park for $36,796, and finds the item promotes tourism. Second by Mr. Hill. The Council expressed concern on the appearance of the Naples Grande concession and requested Staff to inspect the area and determine if the operators should be contacted to make any changes as necessary. Motion carried unanimously 8 – 0. E. Recommendation to award RFP #18-7294 “Collier County Naming Rights and Sponsorship” to The Superlative Group, authorize the Chairman to execute the associated agreement, and approve all required fund transfers. Mr. Wert and Mr. Rummer presented the above referenced Executive Summary for consideration. They noted:  The request is an after the fact approval as the agreement was approved by the BCC prior to their summer recess.  The firm was engaged following a RFP process and was chosen as the number one ranked vendor by the Selection Committee.  The vendor will be selling naming rights for the sports complex and the various facilities within the venue (concessions, fields, field house, etc.).  The vendor will be paid an upfront fee of $82,500 over the first four months and $7,500 a month for an additional 20 months, plus commission (17.5%) on any naming rights they sell over select periods of time.  If the County generates the contact for a sale, the firm will be entitled to a commission of 7.5%. Under Council Commission, the following was noted:  The expenses and revenue associated with the endeavor will be accounted for separately.  The revenue will be allocated to the TDC with the exact use of funds yet to be determined but could be associated with construction costs, TDC promotions, etc.  There are approximately 102 venues which could be “named” at the sports complex and similar activities by the firm in Miami have generated approximately $7M in 10 years.  The ordinance governing the activity will be updated as of now there is no minimum amount required for the naming rights of a particular asset, “substantial amount.”  The agreement is valid for 5 years with a 5-year option, the Commission amount after 10 years is anticipated to decrease, as there is generally less work required to sell “naming rights.”  There is potential for the firm to expand their scope to other County assets such as park facilities, CAT buses, etc. The revenue from this activity would be accounted for in the General Fund.  Staff will provide future updates as they become available. Mr. Hill moved to recommend the Board of County Commissioners award RFP #18-7294 “Collier County Naming Rights and Sponsorship” to The Superlative Group, authorize the Chairman to execute the associated agreement, and approve all required fund transfers. Second by Commissioner Fiala. Carried unanimously 8 – 0. 4.B.1.a Packet Pg. 9 Attachment: July 23 (6792 : July 23, 2018 TDC Meeting Minutes) July 23, 2018 5 F. Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming October 2018 Sports Tourism Event up to $7,350 and make a finding that this expenditure promotes tourism. Mr. Caum presented the above referenced Executive Summary for consideration. He noted the funding request ($7,350) is for the Florida Fire Columbus Day Tournament, a soccer event to be held from October 6 thru 8, 2018. Mr. Sullivan moved to recommend the Board of County Commissioners allow the use Tourist Development Tax Promotion Funds to support the upcoming October 2018 Sports Tourism Event up to $7,350.00 and finds the item promotes tourism. Second by Mr. Hill. Carried unanimously 8 – 0. G. Recommendation to use Tourist Development Tax Promotion Funds to support an additional October 2018 Sports Tourism Event up to $4,500 and make a finding that this expenditure promotes tourism. Mr. Caum presented the above referenced Executive Summary for consideration. He noted the funding request ($4,500) is for the Alligator Alley Fall Classic, a baseball event to be held from October 19 -21, 2018. Under Council discussion the following was noted:  Staff will ensure the County’s logo is displayed as required on the website for the function.  The County receives a portion of the ticket sales, which is accounted for on a “gentleman’s agreement” however, Staff is looking at avenues to improve the accounting. The process will be easier at the facilities proposed for the new sports complex given North Regional Collier Park, the site of the venue is accessible to the public. Mr. Rios moved to recommend the Board of County Commissioners use Tourist Development Tax Promotion Funds to support an additional October 2018 Sports Tourism Event up to $4,500 and finds the item promotes tourism. Second by Mr. Sullivan. Carried unanimously 8 – 0. 8. Old Business None 9. Council Member Discussion Ms. McLeod requested an update on any efforts underway for a pedestrian link between Freedom Park with the Gordon River Greenway with Staff reporting they will be investigating the concept. Mr. Hill expressed concern on the water quality issues caused by the recent algae outbreak due to releases from Lake Okeechobee and other sources of pollutants. He expressed concern if the issue is not addressed it will have a negative impact on area tourism as the recent red tide outbreaks have caused tourists to leave the area – Staff noted the County and other jurisdictions are working on the issue with area legislative delegations. Mr. Sullivan reported charrettes are scheduled for the development of the sports complex on August 1st and 29th. 10. Marketing Partner Reports These reports (Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing, Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website Activity, Digital & Social Media- Paradise Advertising, Book Direct, County Museums County Museums) are provided to TDC members on the digital link above to the County website. The Research 4.B.1.a Packet Pg. 10 Attachment: July 23 (6792 : July 23, 2018 TDC Meeting Minutes) July 23, 2018 6 Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. A. Research Data Services – Dr. Walter Klages Klages Research & Research Data Services, Inc. - Research Report The following was noted during Council discussions:  The source of the data in the slides should be referenced where applicable.  Concern over decreasing visitation in the first half of the year – Staff noted one factor could be the number of rooms off line due to renovations or from impacts from Hurricane Irma (JW Marriot, La Quinta, Cove Inn, etc.), radio campaigns, and other promotional efforts are underway.  Staff is investigating any avenues available to increase visitation by Canadians including “par” promotions, etc.  Staff should prepare an inventory of the available rooms in the County including those projected to come on line in the future. B. Paradise Advertising –Nicole Delaney Paradise Advertising and Marketing, Inc – Marketing Report Nicole Delaney and Rudy Webb presented the PowerPoint “Preliminary FY19 Marketing Program” and provided an overview of upcoming advertising campaign efforts. The following was noted during Council discussions:  Items such as the “Blue Zone” and arts and cultures are incorporated into the promotions.  Staff should investigate the feasibility of developing a program similar to “Faces of Fifth” for the County. C. Lou Hammond Group - Jonell Modys “Lou Hammond Group and CVB PR Team Public Relations Report” D. Collier County Tourist Tax Collections “Collier County Tax Collector Tourist Tax Collections” E. Miles Partners – Website Activity “Web Site Analytics” F. Digital & Social Media- Paradise Advertising and Zebra Brazil “Brazil Social Media Marketing” G. Atilus – Search Engine Optimization “Digital/Social Media Marketing” H. Phase V - Fulfillment Services “Phase V Fulfillment Services” 11. Tourism Staff Reports These activity reports (Tourism Staff Reports - Director, Group Sales, Leisure & Travel Trade Sales, Special Markets, Sports Marketing, Public Relations & Communications, Film Office, International Representatives, Visitor Centers) are provided to TDC members on a digital link to the County website 4.B.1.a Packet Pg. 11 Attachment: July 23 (6792 : July 23, 2018 TDC Meeting Minutes) July 23, 2018 7 and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. A. Director – Jack Wert B. Group Sales – Jack Wert C. Leisure and Travel Trade Sales – Jack Wert D. Sports Marketing E. Public Relations & Communications F. Film Office – Jack Wert G. International Representatives 3- Jack Wert H. Visitor Centers – Jack Wert I. County Museums – Amanda Townsend 12. Detailed Staff Reports A. Detailed Staff Reports Submitted 13. Next Scheduled Meeting Date/Location – September 24, 2018– 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the chair at 11:20 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL _________________________________ Chairman, Commissioner Donna Fiala These minutes approved by the Board/Committee on _________________ as presented________ or as amended ___________. 4.B.1.a Packet Pg. 12 Attachment: July 23 (6792 : July 23, 2018 TDC Meeting Minutes) 09/24/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 5.A Item Summary: FBU Presentation Meeting Date: 09/24/2018 Prepared by: Title: Manager - Technical Systems Operations – Administrative Services Department Name: Michael Cox 09/20/2018 2:54 PM Submitted by: Title: Division Director - Tourism – Tourism Name: Jack Wert 09/20/2018 2:54 PM Approved By: Review: Tourism Michael Cox Tourism Division Completed 09/20/2018 2:55 PM Tourist Development Council Jack Wert Meeting Pending 09/24/2018 9:00 AM 5.A Packet Pg. 13 09/24/2018 EXECUTIVE SUMMARY Recommendation to authorize the Chairman to execute Change Order No. 2 to Contract No. 17 - 7128 with APTIM Environmental & Infrastructure, Inc., for additional professional engineering services as required for the “Wiggins Pass Channel and Doctors Pass Channel Dredging Project” and make a finding that this item promotes tourism. OBJECTIVE: To obtain approval of Change Order No. 2 to Contract No. 17-7128 with APTIM Environmental & Infrastructure, Inc., for additional professional engineering services for the “Wiggins Pass Channel and Doctors Pass Channel Dredging Project.” CONSIDERATION: The Board of County Commissioners (Board) approved Contract No. 17-7128 with APTIM Environmental & Infrastructure, Inc. on July 11, 2017 (Item 16A20). The purpose of this Change Order is to provide necessary additional engineering services, regulatory agency coordination, and a time extension of 30 days to the existing contract duration to facilitate the project’s final engineering and close out certification process. During construction of the Wiggins Channel Dredging phase of the project, the contractor encountered frequent delays due to inclement weather conditions and mechanical issues that caused the project to fall behind schedule. The frequent del ays resulted in subsequent impacts to the Doctors Pass Channel Dredging phase of the construction project, that included enhanced sea turtle monitoring conditions, additional surveying services, and multiple regulatory agency guidance and approvals. Also, additional engineering services are required for unforeseen conditions associated with an increased accumulation of sedimentation materials in the settling basins caused by Hurricane Irma that was discovered from the results of pre-survey data provided by the contractor. This Change Order will increase the cost of the professional engineering services Contract No. 17-7128 in the amount of $29,028.35, for a revised total contract amount of $179,017.29; and will increase the contract duration by 30 days, with a revised contract completion date of November 17, 2018. (See attached supporting change order documentation). FISCAL IMPACT: Funding for this project is included in the FY18 Tourist Development Tax Beach Renourishment Fund (195) budget within the Wiggins Pass Dredge Project (80288) and Doctors Pass Dredge Project (90549). GROWTH MANAGEMENT IMPACT: There is no impact to the growth management plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: At the September 13, 2018 Coastal Advisory Committee meeting this item was recommend for approval by a unanimous vote of 9 to 0. The Tourist Development Council will review this item for recommendation of approval at their September 24, 2018 meeting. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. -SRT RECOMMENDATION: To approve Change Order No. 2 to Contract No. 17-7128 with APTIM Environmental & Infrastructure, Inc., for additional professional engineering services for the “Wiggi ns Pass Channel and Doctors Pass Channel Dredging Project” and make a finding that this item promotes tourism. 7.A Packet Pg. 14 09/24/2018 Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management, Clint L. Perryman, Project Manager Capital Project Planning, Impact Fees and Program Management Division ATTACHMENT(S) 1. Aptim PO 4500179399 CO 2 (PDF) 7.A Packet Pg. 15 09/24/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.A Doc ID: 6729 Item Summary: Recommendation to authorize the Chairman to execute Change Order No. 2 to Contract No. 17-7128 with APTIM Environmental & Infrastructure, Inc., for additional professional engineering services as required for the “Wiggins Pass Channel and Doctors Pass Channel Dredging Project” and make a finding that this item promotes Tourism, Meeting Date: 09/24/2018 Prepared by: Title: Accountant – Capital Project Planning, Impact Fees, and Program Management Name: Gail Hambright 09/13/2018 4:42 PM Submitted by: Title: Division Director - IF, CPP & PM – Capital Project Planning, Impact Fees, and Program Management Name: Amy Patterson 09/13/2018 4:42 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 09/17/2018 3:20 PM Tourism Jack Wert Director Completed 09/17/2018 5:11 PM County Attorney's Office Colleen Greene Attorney Review Completed 09/20/2018 9:25 AM County Manager's Office Michael Cox Executive Director Skipped 09/20/2018 12:50 PM Tourist Development Council Jack Wert Meeting Pending 09/24/2018 9:00 AM 7.A Packet Pg. 16 7.A.1 Packet Pg. 17 Attachment: Aptim PO 4500179399 CO 2 (6729 : CO 2 to APTIM Contract 17-7128) 7.A.1 Packet Pg. 18 Attachment: Aptim PO 4500179399 CO 2 (6729 : CO 2 to APTIM Contract 17-7128) 7.A.1 Packet Pg. 19 Attachment: Aptim PO 4500179399 CO 2 (6729 : CO 2 to APTIM Contract 17-7128) 7.A.1 Packet Pg. 20 Attachment: Aptim PO 4500179399 CO 2 (6729 : CO 2 to APTIM Contract 17-7128) 09/24/2018 EXECUTIVE SUMMARY Recommendation to authorize the Chairman to execute Change Order No. 3 to Contract No. 18 - 7239 with Ferreira Construction Co., Inc in the amount of $160,243 as required for the “Wiggins & Doctors Dredging Project” and make a finding that this item promotes tourism. OBJECTIVE: To obtain approval of Change Order No. 3 to Contract No. 18-7239 in the amount of $160,243 with Ferreira Construction Co., Inc. CONSIDERATIONS: This change order will include contract credits for material not dredged at Wiggins Pass. It also includes an increase in the quantity of material dredged from Doctors Pass as a result of shoaling caused by Hurricane Irma and 24/7 turtle monitoring caused by schedule delays from inclement weather and mechanical failures. The cost to dredge the additional materials from Doctors Pass is the same unit price as per the original scope of work; however, there is an additional cost increase associated with disposing of the materials into a nearshore disposal area. In addition, there are other task related costs items associated with the increased scope of work that include additional turbidity monitoring, quantity change to the schedule of values, and increase turtling monitoring services. Change Order Details are attached. ADVISORY COMMITTEE RECOMMENDATIONS: At the September 13, 2018 Coastal Advisory Committee meeting this item was recommend for approval by a unanimous vote of 9 to 0. The Tourist Development Council will review this item for recommendation of approval at thei r September 24, 2018 meeting. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. FISCAL IMPACT: Funding for this project is included in the FY17 Tourist Development Tax Beach Renourishment Fund (195) budget within the Wiggins Pass Dredge Project (80288) and Doctors Pass Dredge Project (90549). A budget amendment will be necessary to move additional funds from TDC - Beach Renourishment Reserves Fund (195) into Project 90549 for the balance of funding needed fo r the construction contract. Funding for this project will be requested for reimbursement from Florida Department of Environmental Protection. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: Authorize the Chairman to execute Change Order No. 3 to Contract No. 18- 7239 with Ferreira Construction Co., Inc in the amount of $160,243 as required for the “Wiggins & Doctors Dredging Project” and make a finding that this item promotes tourism. Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management Division ATTACHMENT(S) 1. Final CO 3 (PDF) 7.B Packet Pg. 21 09/24/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.B Doc ID: 6730 Item Summary: Recommendation to authorize the Chairman to execute Change Order No. 3 to Contract No. 18-7239 with Ferreira Construction Co., Inc in the amount of $160,243 as required for the “Wiggins & Doctors Dredging Project” and make a finding that this item promotes tourism. Meeting Date: 09/24/2018 Prepared by: Title: Accountant – Capital Project Planning, Impact Fees, and Program Management Name: Gail Hambright 09/14/2018 8:32 AM Submitted by: Title: Division Director - IF, CPP & PM – Capital Project Planning, Impact Fees, and Program Management Name: Amy Patterson 09/14/2018 8:32 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 09/17/2018 3:23 PM Tourism Jack Wert Director Completed 09/17/2018 5:11 PM County Manager's Office Michael Cox Executive Director Skipped 09/20/2018 12:50 PM County Attorney's Office Colleen Greene Attorney Review Completed 09/20/2018 1:04 PM Tourist Development Council Jack Wert Meeting Pending 09/24/2018 9:00 AM 7.B Packet Pg. 22 7.B.1 Packet Pg. 23 Attachment: Final CO 3 (6730 : Ferreira Construction CO 3) 09/24/2018 EXECUTIVE SUMMARY Recommendation to approve an expenditure of Tourist Development Tax for Beach Park Facilities to Q. Grady Minor & Associates, P.A. under Contract Number 13-6164, “Professional Services for Engineers and Architects”, for design services for the Clam Pass Beach Park restroom expansion for $68,814 and make a finding that this expenditure promotes tourism. OBJECTIVE: To obtain design and permitting services to expand the existing restroom at Clam Pass Beach Park to provide four additional toilets for women and one toilet and three urinals for men. CONSIDERATION: Clam Pass Beach Park receives over 200,000 visitors annually. The existing restroom facilities at Clam Pass Beach Park are inadequate to accommodate the park during peak season and holiday weekends. The facilities are limited to two toilets in the women’s restroom and one toilet and three urinals in the men’s restroom. A feasibility study was performed by Q. Grady Minor & Associates, P.A. in 2018 to assess water, sewer and lift station capacities, setbacks, and a variety of layouts based on environmental considerations and permitting requirements. The proposed expansion would consist of expanding the decking to the south east to add an additional four toilets to the women’s restroom and one toilet and three urinals to the men’s restroom. The existing facility would be converted into a family restroom and would remain the Americans with Disabilities Act (ADA) accessible restroom for the park. The restroom expansion project will also include renovations to remodel the existing facility to compliment the new upgrade. At the August 17, 2018 Pelican Bay Board Meeting, the concept of the Clam Pass Park Restroom Expansion was approved. The TDC grant request for this project appropriate d $65,000 for design, permitting and utilities. This work order is for $68,814 which includes design and permitting and the utility upgrade. The work order also includes post design services during construction. ADVISORY BOARD RECOMMENDATION: On April 27, 2015 the TDC approved a grant application for $1,189,230, with $300,000 approved for the Clam Pass Beach Park restroom expansion, with a 9-0 vote. The $300,000 was distributed as follows: $25,000 for design, $25,000 for permitting, $20,000 for utilities and $235,000 for construction. FISCAL IMPACT: Funding in the amount of $255,596 from Tourist Development revenues is available and appropriated for this Project No. 80332 (Clam Pass Restroom) within the Parks and Recreation Beach Park Facilities Capital Fund 183 (TDC Beach Parking Facilities). GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this action. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve an expenditure of Tourist Development Tax for Beach Park Facilities to Q. Grady Minor & Associates, P.A. under Contract Number 13-6164, “Professional Services for Engineers and Architects”, for design services for the Clam Pass Beach Park restroom expansion, Project No. 80332, in the amount of $68,814, and makes a finding that this project expenditure promotes tourism. 7.C Packet Pg. 24 09/24/2018 Prepared by: Felicia Kirby, Associate Project Manager, Facilities Management Division ATTACHMENT(S) 1. WO & Proposal (PDF) 2. Clam Pass Restroom Expansion Memo (PDF) 3. TDC Grant Application 4-27-15 (PDF) 7.C Packet Pg. 25 09/24/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.C Doc ID: 6790 Item Summary: Recommendation to approve an expenditure of Tourist Development Tax for Beach Park Facilities to Q. Grady Minor & Associates, P.A. under Contract Number 13-6164, “Professional Services for Engineers and Architects”, for design services for the Clam Pass Beach Park restroom expansion for $68,814 and make a finding that this expenditure promotes tourism. Meeting Date: 09/24/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 09/19/2018 11:47 AM Submitted by: Title: Division Director - Tourism – Tourism Name: Jack Wert 09/19/2018 11:47 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 09/19/2018 11:47 AM Tourism Ed Caum Deputy Director Review Completed 09/19/2018 12:20 PM Tourism Jack Wert Director Completed 09/19/2018 1:42 PM County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 09/19/2018 1:58 PM County Attorney's Office Colleen Greene Attorney Review Completed 09/20/2018 9:26 AM Tourist Development Council Jack Wert Meeting Pending 09/24/2018 9:00 AM 7.C Packet Pg. 26 WORK ORDER/}URCHASE ORDER Contract I3-6|64 "Professional Services lor Engineers and Architects - CR" Contract Expiration Date: March 8, 2019 This Work Order is for professional engineering services for work known as: Project Name: Clam Pass R€sh.oom Exoansion Project No: 80332 T1" y:rf is specified in the proposal dated July 19, 201 8 which is atrached hereto and made a part ofthis Work Order. In accordance with Terms and Conditions ofthe Agreement referenced above, thisWork Order/Purchase Order is assigned !o: e. Grady Minor & Associates, p.A. Scooe of Work: As detailed in the attached proposal and the following: * Task I Design* Task Il Permitting* Task III Pelican Bay Foundation* Task [V Architectural plans and Buildine permit* Task V Stakeholders Meetinss* Task Vl Bid Assistance* Task VII Construction Administration* Task VIII Reimbursables Schedule of Wqrk: Complete work within 745 days from the date of the Notice to proceed which isaccompanying this Work order' Thc-Consultant.agrces that any Work Order that "*t"na, U"yonJ'if,.expintion date of Agreement #13-6164 will survivi and remain subject to the terms and cond-itions ofthat Agreement until the completion or termination of this Work Order. compensation: In accordance with the Agreement referenced above, the county wilr comoensate theFirm in accordance with following. methoalsy: [Negotiated I-u_p'S"_ fr.ridl i*ffi;:ffi;tu,Reimbu'sabre costs (LS+RC) fitime a.naateriar (TtM) (estabrishea rrouLty ratJl scr,Jarr. ei ICost Plus Fixed Fee (CPFF), as provided in the attactred pioposai, Task I Task II Task III Task IV Task V I asK vt Task Vll $r3,572.00 LS $24,851.00 T&M s t,358.00 LS $r2,700.00 LS $ 1,132.00 T&M $2,2s9.00 T&M $t2,642.00 T&M $68.8r4.00 Page I of2 Contnct t3-6164 PN 80332 7.C.1 Packet Pg. 27 Attachment: WO & Proposal (6790 : Clam Pass Beach Park Restroom Expansion) Felicia Kirby, Associstc Project Managcr 3I^qv-'PREPARED BY: REVIEWED APPROVED APPROVED BY: 8-27-r 8 By the signature below, the Firm (incruding emproyces, olficers and/or agents) certifics, and hercbydiscloses, rhrr' to the besr of rheir knowrcdgc ani #tier, a[ rcrevant facrs tn"i-r"J p*i, p*.."i ",cum€ntly planned interesr or activity (financiar, contractuar, organizationar, * ",r,..*i.ii*r,i"r, *ilr*to the pmposcd work; and bcar on whether the Firm has a potJntial conflict have been n frv oir"ior"a Additionally_, thc Firm agrces to notiff the pmcurcmcnt Direcror, in writing within 4g hours of reaminoof any actual or potenliar conflict of interest that arises during the work o-rder and/or;;j;i;;;;: ACCEPTED IIY: e Grady Minor & Associates. p.A. /,/rTQ-k 8/2tt.,/'l 8 DateMike Delare, P.E., Senior Vice prcsidenr '/zarv Date Prgc 2 of 2 Cor ricl ll-6164 PN 80332 7.C.1 Packet Pg. 28 Attachment: WO & Proposal (6790 : Clam Pass Beach Park Restroom Expansion) @GradyMinor Civil En$neers. Land Surveyors. Planners o Landscape Architects July 19, 2018 Revised (August 23, 2018) Mr. Felicia Kirby Collier County Facilities Management 3335 E. Tamiami Trail Naples, FL 34112 RE: Proposal for Professional Services Clam Pass Beach Restroom Expansion Dear Ms. Kirby: We have previously provided an initial feasibility analysis for the proposed restroom expansion. Based on our meetings and discussions with rcgulatory staff it app€ars the project can be approved in an administrative process, Based on that, we have prepared this proposal for design and permitting of the project. We shall sub-contract with Parker'/Ivludgett/Smith Architects, lnc. on providing Architectural, Structural and MEP design services. We shall also sub-contract with Coastal Engineering Consultants on environmental issues. We propose the following tasks for the project: TaskNo.l-Desien: l.a Engineering Survey and Environmental Mapping Obtain additional detailed topographic O4HWL, MLW, etc.) survey and environmental data for CCCL and CCSL permitting. l.b ArchitecturalCoordination Coordinate with A.r'chitect on location of the reshoom building, ADA access and utility connections. Develop preliminary cross section of pile and foundation design for FDEP CCCL permitting. Perform soil boring in vicinity of restroom and prepare geotechnical report based on findings. Lc Civil Base Plan Design Utilizing conceptual plan, comments from Architect and updated suryey data, prepare engineering plan. This will become the Base Plan utilized for permitting. Ld CivilDesign Utilizing Base PIan and comments fi'om pre-application meetings, plepare design of the prrcposed facility.. Review-design with County staff and revise as requested. Prepare Design and Permit Plans.of the proposed facilities based upon the approved pre-submittal Design. These plans will be used for submittal to the permitting ug"n"i"r. Q. Grady Minor & Assoctates, p.A. 3800 Vla Del Rey Ph. 239-947-1144 t Fax. 289-942-0BZb EB 0005151 o LB 000b151 o LC 26000266FL 34134 7.C.1 Packet Pg. 29 Attachment: WO & Proposal (6790 : Clam Pass Beach Park Restroom Expansion) Ms. Felicia Kirby Re: Clanr Pass Restrcom Expansion August 23,2018 Page2 TaskNo.2-Permittine: 2,a CoastalControlLine Permitting and Gopher Toftoise Temp Relocation Permit Prepare rcvised plans and supporting datalreports and submit to FDEP for the Coastal Construction Control Line permit (CCCL). Submit to FDEP and follow up for approval. Prepare temporary rclocation pelmit application for gopher toftoise and submit for approval. 2.b SFWMD Permitting Prepare and letter modification to SFWMD. 2.c Collier County CCSL Permitting Based on pre-application meeting, prepare plans and descriptions for administrative Coastal Control Setback Line permitting. Submit and follow up with stafffor approval. 2.d Collier County SDPA Permitting Set up and attend pre-application meeting for an Amendment to the existing SDP. Prepare SDPA application, reports and exhibits. Submit to the County and follow up for approval. Task No. 3 - Pelican Bay Foundation: Set up and attend design review meeting. Set up and attend constuction plan review meeting. These meetings will be conducted concurent with above tasks. If only one meeting is necessary, this task will be complete accordingly. Building Permit and Buildine Construction Plans: Task No. 4 - Architectural Plans and Buildins Permit: 4.a Design Development: Predesign meeting with county staff for restroom layout and sizes. 4.b Site Permit Documents: Review available geotechnical repofts and prepare preliminary piling foundation plan, cross-section, and related details required for FDEP and Collier County site development permits. Seruices include review of light restrictions and recommendations for FWC approved turtle- friendly fixture schedule, and product data. Prepare architectural plans and elevations for Collier County SDP submittal. 4.c Building Permit Documents: Review final geotechnical repoft, plepare final documents for piling foundation; Prepare plans and specifications including structural analysis based on updated hun'icane wind-pressures required by the Florida Building Code. Progress review meeting with Facilities Management. 4.d Building Permit Phase: Prepare building permit documents including sealed cover letter, building permit application, signed and sealed plans, building permit checklist, NOA and applicable product ceftificates, obtain addressing permit dat4 obtain county transfer of funds Ietter, deliver building permit documents to Collier County, review and respond to county plan review comments. Nsclient\G\AdminMarketing\PRoPoSAl\c\colliercounty Facilities Mgrnt\FK80?10 clam pass Restroom Addition D_p Rvsd 0g23lg.doc 7.C.1 Packet Pg. 30 Attachment: WO & Proposal (6790 : Clam Pass Beach Park Restroom Expansion) Ms. Felicia Kirby Re: Clam Pass Resroom Expansion August 23, 20lE Page 3 Public or Organizational Meetinss: These meetings are anticipated and are outside of the above incidental meetings with governmental agencies. They would be attended by the engineering project manager as needed. Task No. 5 - Meeting with Stakeholders - Attend meetings with interested parties as requested by County staff. Construction: Task No. 6 - Bidding Assistance - Assist Collier County in bidding of the proposed project. We will provide documents (hard copy and e-copy) to Collier County Purchasing. We will rcspond to Bidders questions through written Addenda (Purchasing to distribute Addenda), attend Bid Opening, review bids and issue Recommendation of award. Task No. 7 - Construction Contract Administration Assistance - We will assist Collier County during construction. We will review and approve Shop Drawings and other submittals; review and approve Contractor's Applications for payment; attend substantial completion walk through. We will preparre Record Drawings based upon Contractor mark-ups, visual observation of consiluction and their Record Suruey; and provide close out of Construction Permits. We assume a l20ll50 day substantial/final construction period with representative obseryation. We have not included any resident or full time inspection or testing in these services. We shall also close out the SDPA permit with submittal of record drawings and certifications. We shall also close out the FDEP CCCL permit (assuming contractor to provide pile as-built information). We propose to provide these seruice as follows: L 2. 3. 4. 6. 7. TASK Design Permitting Pelican Bay Foundation Architectural Plans and Building Permit Stakeholders Meetings Bid Assistance Constr. Admin. Reimbursables: BUDGET $13,572.00 $24,851.00 $1,358.00 $12,700.00 $1,132.00 $2,259.00 $12,642.00 $300.00 TOTAL S68,814.00 FEE TYPE Lump Sum Time & Material Lump Sum Lump Sum Tirne & Material Time & Material Time & Material With Back-up Any services requested beyond the scope of this Proposal will be performed for a fee negotiated when the scope of additional services is known or at the upp.ou.d Collier County Fixed TermContract (FT-13-6164) hourly rate schedule, The tirne required to complete all tasks is estimated at 745 days. Lnvoices will be issued monthly, payable per the applicable Collier County purchasing policy. \\tsclient\c\AdminMarketing\PRoPoSAl\c\collier Cowrty Facilities Mgnr\FKg67l0 clam pass Restroom Additim D_p R'sd 0g23lg.doc 7.C.1 Packet Pg. 31 Attachment: WO & Proposal (6790 : Clam Pass Beach Park Restroom Expansion) Ms. Felicia Kirby Re: Clam Pass Restroom Expansion August 23,2018 Page4 Any government imposed sales taxes or fees shall be added to our fees for services under this Proposal. Sewices lelated to asbestos, hazardous or toxic materials are excluded. Client shall provide a site that complies with applicable laws and regulations. This Proposal is void if no Task Authorization or Purchase Order is issued within 90 days of this date. This Proposal is subject to the Standard Provision of the Collier County Fixed Term Engineering Services Contract (FT- I 3-6 I 64). Very truly yours,lqQk Michael J. Delate, P.E. Sr. Vice President MJD\ \\tsclient\G\AdminMarketing\PRoPoSAl\ocolliercountyFacilitiesMgrnt\FK8oTl0clampassResroomAdditionD pRvsd0g23t8.doc 7.C.1 Packet Pg. 32 Attachment: WO & Proposal (6790 : Clam Pass Beach Park Restroom Expansion) Q. Grady Minor & Associates, P.A. Civil Engineers  Surveyors  Land Planners  Landscape Architects 3800 Via Del Rey  Bonita Springs, Florida 34134  (239) 947-1144  Fax (239) 947-0375 EB 0005151  LB 0005151  LC 26000266 G:\Engineering\PROJ-ENG\C\CCU247\06DP\08Wtr-Swr MEMORANDUM TO: Felicia Kirby FROM: Michael Delate, P.E. SUBJECT: Clam Pass Restroom Expansion DATE: June 28, 2018 Background: The Clam Pass park is a beach access point in the North Naples area of Collier County. The parking lot that leads to the park beach facilities is located at 465 Seagate Drive, adjacent to the Naples Grande Beach Resort. The existing parking lot has 198 spaces and provides access to the beach by an approximately three-quarter-mile boardwalk. The boardwalk can be walked or a tram is available throughout the day. The Clam Pass restroom facility was analyzed to determine the feasibility of expanding the facilities to include an additional 5 toilets and 3 urinals. Currently the restrooms are limited to 2 toilets in the women’s restroom and 1 toilet and 1 urinal in the men’s restroom. Several options for expansion were considered for the Clam Pass restrooms. We have reviewed the following for feasibility of the expansion: the Collier County Coastal Construction Setback Line (CCSL), FDEP Coastal Construction Control Line (CCCL), water and sewer capacity, PUD setbacks, FEMA zone requirements, Gopher Tortoise and native vegetation impacts, and costs. We have prepared the following analysis: Restroom Design and Layout:  An updated survey was completed on May 16, 2018, to collect sufficient elevation and location data of potential expansions sites within the area of the existing facility to assist in determining the preferred location for the expansion.  Possible restroom layout and concept plans included expansion over the existing deck only, expansion to the southeast only by expanding the deck area, and expansion over both the existing deck along with undeveloped areas. The Parks’ staff preferred option is to expand the decking approximately 5 feet on the north and south sides of the existing restroom building and approximately 14 feet on the east side. 7.C.2 Packet Pg. 33 Attachment: Clam Pass Restroom Expansion Memo (6790 : Clam Pass Beach Park Restroom Expansion) Q. Grady Minor & Associates, P.A. Civil Engineers  Surveyors  Land Planners  Landscape Architects 3800 Via Del Rey  Bonita Springs, Florida 34134  (239) 947-1144  Fax (239) 947-0375 EB 0005151  LB 0005151  LC 26000266 G:\Engineering\PROJ-ENG\C\CCU247\06DP\08Wtr-Swr  The proposed expansion will add an additional four (4) toilets in the women’s restroom and one (1) toilet and three (3) urinals in the men’s restroom. After the proposed expansion is complete, there would be six (6) toilets in the women’s restroom and two (2) toilets and four (4) urinals in the men’s restroom. Review of Existing Piles:  The existing piles will be reviewed for structural capacity. A field inspection of the pilings and substructure of the restroom, deck and dune walkover will be conducted to examine the general conditions of the timber piles using visual and/or tactile observation of accessible surfaces above the mudline. The general conditionals of the substructure and connecting hardware will also be examined. The results of the field inspection will be provided by CEC in the upcoming weeks. PUD Setbacks:  A review o f the PUD did not reveal any need for zoning changes to accommodate the restroom. Collier Coastal Construction Setback Line (CCSL):  The CCSL is located in the vicinity of the proposed expansion and the expansion will require a CCSL permit . In discussions with Collier County Growth Management environmental staff, no issues are anticipated. The project can be permitted administratively with no variance required. FDEP Coastal Construction Control Line (CCCL):  The CCCL is located landward of the restrooms. Therefore, a permit would be required. An informational meeting was held with FDEP on May 18, 2018. Obtaining a CCCL permit was deemed feasible based on the current design. No significant issues are anticipated. Water and Sewer Capacity:  The existing water and sewer lines could be utilized for the expansion of the restrooms. The lift station will need to be updated to accommodate the increase in fixtures. Gopher Tortoise Burrows: One (1) Gopher Tortoise burrow is located near the proposed restroom expansion. Coordination with the Florida Fish and Wildlife Conservation Commission (FWC) will be undertaken to temporarily relocate the tortoise away from the construction footprint. Fencing will be installed to keep tortoises and sea turtles out of the construction area while active construction is under way. 7.C.2 Packet Pg. 34 Attachment: Clam Pass Restroom Expansion Memo (6790 : Clam Pass Beach Park Restroom Expansion) Q. Grady Minor & Associates, P.A. Civil Engineers  Surveyors  Land Planners  Landscape Architects 3800 Via Del Rey  Bonita Springs, Florida 34134  (239) 947-1144  Fax (239) 947-0375 EB 0005151  LB 0005151  LC 26000266 G:\Engineering\PROJ-ENG\C\CCU247\06DP\08Wtr-Swr Native Vegetation:  Native vegetation near the proposed restroom expansion includes Gumbo Limbo trees and a Sea Grape plant. The diameters of the trees are provided on the attached site plan. Vegetation within the proposed construction footprint will be removed and/or replanted as necessary. No wetlands or preserve areas will be affected by the proposed expansion. FEMA Zones:  The proposed restroom expansion is located within FEMA Flood Zone VE, with a finished floor elevation (lowest structural member) within this zone of 12 feet NAVD. The finished floor elevation of the existing restroom building is 13.75 feet NAVD. The proposed expansion will match the existing finished floor elevation. Thus, no FEMA issues are anticipated. Costs and Permitting:  Construction costs for the expansion of the restroom facilities are estimated at approximately $350,000. This includes re-roofing the existing building to match the proposed expansion, pile work and interior finishing.  Costs to upgrade the lift station to accommodate the additional facilities are estimated at $15,000.  Besides the CCCL and CCSL permitting, a Site Development Plan Amendment will be required along with approval from the Pelican Bay Foundation. Summary: The Clam Pass restroom facility was analyzed to determine the feasibility of expanding the facilities to include an additional 5 toilets and 3 urinals. Currently the restrooms are limited to 2 toilets in the women’s restroom and 1 toilet and 1 urinal in t he men’s restroom. Several options for expansion were considered for the Clam Pass restrooms. Based on a review of the Collier County CCSL, FDEP CCCL, water and sewer capacity, PUD setbacks, FEMA zone requirements, Gopher Tortoise impacts, native vegetation impacts, and costs; the expansion of the restroom facilities at Clam Pass park appears feasible from an Engineering and Planning perspective. 7.C.2 Packet Pg. 35 Attachment: Clam Pass Restroom Expansion Memo (6790 : Clam Pass Beach Park Restroom Expansion) GradyMinorCivil Engineers●Land Surveyors●Planners●Landscape ArchitectsCert. of Auth. EB 0005151Cert. of Auth. LB 0005151Business LC 26000266Q. Grady Minor and Associates, P.A.3800 Via Del ReyBonita Springs, Florida 34134 Bonita Springs: 239.947.1144www.GradyMinor.com Fort Myers: 239.690.4380010'20'5'SCALE: 1" = 10'RESTROOM DETAIL7.C.2Packet Pg. 36Attachment: Clam Pass Restroom Expansion Memo (6790 : Clam Pass Beach Park Restroom Expansion) Figure 1: Restroom facilities at Clam Pass Park. Figure 2: Existing women’s restroom (left) and men’s restroom (right). Figure 3: View of the south side of the restroom building (left) and north side (right). 7.C.2 Packet Pg. 37 Attachment: Clam Pass Restroom Expansion Memo (6790 : Clam Pass Beach Park Restroom Expansion) Figure 4: View of the Gumbo Limbo’s east of the existing restrooms. Figure 5: View of the Gumbo Limbo’s east of the existing restrooms. 7.C.2 Packet Pg. 38 Attachment: Clam Pass Restroom Expansion Memo (6790 : Clam Pass Beach Park Restroom Expansion) Figure 6: Lift station and pump model information. Figure 7: Looking north (left) and south (right) along the beach from the Clam Pass facilities. 7.C.2 Packet Pg. 39 Attachment: Clam Pass Restroom Expansion Memo (6790 : Clam Pass Beach Park Restroom Expansion) 7.C.2 Packet Pg. 40 Attachment: Clam Pass Restroom Expansion Memo (6790 : Clam Pass Beach Park EXECUTIVE SUMMARY Approve Twelve (12) Collier County Tourist Development Council Category “A” Grant Applications for Beach Park Facilities for Fiscal Year 2015/2016 in the Total Amount of $1,189,230.00 and make a finding that the expenditure promotes tourism. OBJECTIVE: To obtain Collier County Tourist Development Council grant funding. CONSIDERATIONS: The following Collier County Tourist Development Council Category “A” grant applications were reviewed by the Parks and Recreation Advisory Board (PARAB) on April 15, 2015. Their recommendations for improved beach park facilities are as follows: PROJECT AMOUNT REQUESTED PREVIOUSLY REQUESTED Barefoot Beach Access Enhancements: Boardwalk Replacement and Picnic Tables for 5 Pavilions $200,000.00 0 Beach Wheel Chairs: 1 each @ Clam Pass, Tigertail, Barefoot, and Vanderbilt Beach $12,000.00 $6,000.00 FY14 Bluebill Beach Access Restroom and Parking Area Security Cameras $22,862.00 0 Clam Pass Beach Park: Restroom Expansion $300,000.00 0 Clam Pass Beach Park: Replace Caps and Top Rails on Boardwalk $100,000.00 0 Clam Pass Beach Park: Mangrove Trimming along boardwalk $50,000.00 0 Clam Pass Beach Park Entrance Booth and Parking Lot Security Cameras $69,368.00 0 Sea Gate Beach Access Enhancements $40,000.00 0 South Marco Beach Access Parking Lot Enhancements: Design, Permitting, Installation $90,000.00 0 South Marco Beach Access Enhancements: Replace boardwalk and landscaping $110,000.00 0 Tigertail Beach Park: Entrance Enhancements and Interpretive Signage Installation $50,000.00 0 Vanderbilt Beach Park: Exotic Vegetation Removal $5,000.00 0 Vanderbilt Beach Parking Garage Enhancements: Restripe/Thermoplasty Parking Garage $80,000.00 0 Wildlife Proof Trash Receptacles for Beach Parks $60,000.00 $30,000.00 FY14 TOTAL $1,189,230.00 $36,000.00 April 27, 2015 New Business 7-i 1 of 34 7.C.3 Packet Pg. 41 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) PROJECT DETAILS: Barefoot Beach Access Enhancements: $200,000.00 Boardwalk Replacement and Picnic Tables for 5 Pavilions • Ipe Boardwalk-Design $ 5,000 • Ipe Boardwalk Construction $ 155,000.00 • 4 picnic tables each at 5 pavilions $ 40,000.00 Beach Wheel Chairs: $12,000.00 1 each @ Clam Pass, Tigertail, Barefoot, and Vanderbilt Beach • 4 Beach Wheel Chairs @ $3,000.00 each $12,000.00 Bluebill Beach Access Installation of Building and Parking Lot Security Cameras: $22,862.00 • Add CenturyLink • Add network equipment • Install restroom and parking lot cameras Clam Pass Beach Park: $300,000.00 Restroom Expansion: Design/Permitting/Construction • Design $25,000.00 • Permitting $20,000.00 • Utilities $20,000.00 • Construction $235,000.00 Clam Pass Beach Park Boardwalk: $100,000.00 Redo Caps and Top Rails • Materials/Construction $100,000.00 Clam Pass Beach Park Boardwalk $50,000.00 Mangrove Permitting and Trimming • Field Inspection $2,000.00 • Permitting $3,000.00 • Mangrove Trimming $45,000.00 Clam Pass Beach Park Entrance Booth and Parking Lot Security Cameras $69,368.00 • Extend fiber from US 41 and Pine Ridge Road to Clam Pass • Add network equipment • Install toll booth and parking lot cameras Sea Gate (North Gulf Shore) Beach Access $40,000.00 Access Enhancements • Landscape Design $ 5,000.00 • Seating and bike rakes $ 10,000.00 April 27, 2015 New Business 7-i 2 of 34 7.C.3 Packet Pg. 42 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) • Plantings $ 25,000.00 South Marco Beach Access Parking Lot Enhancements: $90,000.00 Design, Permitting and Installation • Design (landscaping) $ 5,000 • Installation Landscaping $25,000 • Thermoplasty Installation $60,000 South Marco Beach Access: $110,000.00 Boardwalk and Landscaping Enhancements • Design $5,000 • Permitting $7,000 • Construction including landscape $98,000 Tigertail Beach Park: $50,000.00 Entrance Enhancements and Interpretive Signage Fabrication • Fabrication of new entrance sign $30,000.00 • 10 2’ x 3’ Interpretive signs $20,000.00 Exotic Vegetation Removal: $5,000.00 Vanderbilt Beach Park • Exotic Vegetation Removal $5,000.00 Vanderbilt Beach Parking Garage: $80,000.00 Restripe/Thermoplasty Parking Garage Spaces • Thermoplasty Product and Labor $80,000.00 Wildlife Proof Trash Receptacles: $60,000.00 Tigertail Beach, Barefoot Beach, Barefoot Beach Access, South Marco Beach Access, Vanderbilt Beach, and Clam Pass Beach Park • 30 Wildlife Proof Trash Receptacles @ $2,000.00 each $60,000.00 The cost of these projects will come from the TDC Category “A” Funding. FISCAL IMPACT: Funds in the amount of $1,189,230.00 are available for appropriation from Category “A” Tourist Taxes Fund 183. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. LEGAL CONSIDERATIONS: ADVISORY BOARD RECOMMENDATION: At the April 15, 2015, Parks and Recreation Advisory Board (PARAB) meeting, these grants applications were recommended for approval (approved 5 to 0). April 27, 2015 New Business 7-i 3 of 34 7.C.3 Packet Pg. 43 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) RECOMMENDATION: That the Collier County Tourist Development Council approve the above- referenced Category “A” grant applications in the amount of $1,189,230.00 and make a finding that the expenditure promotes tourism. Prepared by: Nancy Olson, Manager Parks and Recreation April 27, 2015 New Business 7-i 4 of 34 7.C.3 Packet Pg. 44 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY ..A" GRANT APPLICATION Clam Pass Beach Park Boardwalk Installation of Toll Booth and Parking Lot Security Cameras 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Department North Collier Regional Park 15000 Livingston Road Naples, Florida 34109 2. Contact Person, Title and Phone Number: Name: Barry Williams, Director Address: 15000 Livingston Road City: Naples; ST: FL; ZIP 34109 Phone: 239-252-4035 FAX: 252-530-6538 Other: 239-280-7035 3. Organization's Chief Official and Title: Barry Williams, Director Collier County Parks and Recreation Department 4. Details of Project-Description and Location: The Clam Pass Beach Park facility has been in existence since 1985. Collier County Parks and Recreation would like to add security cameras at the park entrance and in the parking lot that will be monitored 2417 by Collier County Facilities Management Department. Installation of security cameras will enhance visitor safety and security. 5. Estimated project start date: December 2015 6. Estimated project duration: (see below for milestones). 7. Total TDC Tax Funds Requested: $69,368.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (X) April 27, 2015 New Business 7-i 5 of 34 7.C.3 Packet Pg. 45 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) Collier County Tourist Development Council Category "A" Grant Application Page 2 PROJECT ELEMENT Clam Pass Beach Park Boardwalk Install Toll Booth and Parking Lot Security Cameras PROJECT BUDGET AMOUNT TDC Funds Requested City/Taxing District Share State of Florida Share Federal Share TOTAL PROJECT EXPENSES: Extend fiber from US 41 and Add network equipment Install toll booth and parking TOTAL Milestones: Solicit proposals for scope Proposals due Approve Work Order Issue NTP Pine Ridge Road to Clam Pass lot cameras $69,368.00 $ N/A $ N/A $ N/A $69,368.00 $69,368.00 30 days after scope is defined 30 days after solicitation 30 days after quotes received 2 weeks after PO issued I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidglines and criteria. Signature f Sponsor Organization's Chief Official //S April 27, 2015 New Business 7-i 6 of 34 7.C.3 Packet Pg. 46 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A'' GRANT APPLICATION Bluebill Beach Access Installation of Building and Parking Lot Security Cameras l. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Department North Collier Regional Park 15000 Livingston Road Naples, Florida 34109 2, Contact Person, Title and Phone Number: Name: Barry Williams, Director Address: 15000 Livingston Road City: Naples; ST: FL; ZIP 34109 Phone: 239-252-4035 FAX: 252-530-6538 Other: 239-280-7035 3. Organization's Chief Official and Title: Barry Williams, Director Collier County Parks and Recreation Department 4. Details of Project-Description and Location: Collier County Parks and Recreation would like to add security cameras on the exterior of the Bluebill Beach Access restroom facility and in the parking area that will be monitored 2417 by Collier County Facilities Management Department. Installation of security cameras will enhance visitor safety and security. 5. Estimated project start date: December 2015 6. Estimated project duration: (see below for milestones). 7. Total TDC Tax Funds Requestedz $22,,862.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (X) April 27, 2015 New Business 7-i 7 of 34 7.C.3 Packet Pg. 47 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) Collier County Tourist Development Council Category "A" Grant Application Page 2 Bluebill Beach Access Installation of Building and Parking Lot Security Cameras PROJECT BUDGET PROJECT ELEMENT AMOUNT TDC Funds Requested City/Taxing District Share State of Florida Share Federal Share TOTAL PROJECT EXPENSES: Add CenturyLink Add network equipment Install restroom and parking lot cameras TOTAL Milestones: Solicit proposals for scope Proposals due Approve Work Order Issue NTP $22,862.00 S NiA S N/A S N/A s22,862.00 s22,862.00 30 days after scope is defined 30 days after solicitation 30 days after quotes received 2 weeks after PO issued I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guid ?o Signature Sponsor Organization's Chief Official o// April 27, 2015 New Business 7-i 8 of 34 7.C.3 Packet Pg. 48 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A'' GRANT APPLICATION Clam Pass Beach Park Boardwalk Mangrove Permitting and Trimming 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Department North Collier Regional Park 15000 Livingston Road Naples, Florida 34109 2. Contact Person, Title and Phone Number: Name: Barry Williams, Director Address: 15000 Livingston Road City: Naples; ST: FL; ZIP 34109 Phone: 239-252-4035 FAX: 252-530-6538 Other: 239-280-7035 3. Organtzation's Chief Official and Title: Barry Williams, Director Collier County Parks and Recreation Department 4. Details of Project-Description and Location: The Clam Pass Boardwalk Beach Park facility has been in existence since 1985. The beach consists of 35 acres of coastal habitat, white sandy beach, a tidal bay that serves as a breeding ground and nursery for marine life and shorebirds. A'/o mlle boardwalk to the beach takes visitors through a mangrove forest of red, white, and black mangroves. Annually, over 200,000 visitors walk or take advantage of a tram service to get to the beach. The mangrove trees that line the boardwalk are beginning to not only affect the integrity of the boardwalk but the visitor experience. Low hanging branches from the mangroves are beginning to prevent the trams, walkers, and cyclists from taking full advantage of the boardwalk. The project includes permitting and subsequent trimming of the mangroves that abut the boardwalk. 5. Estimated project start date: October 2015 6. Estimated project duration: (see below for milestones). 7. Total TDC Tax Funds Requested: $50,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (X) April 27, 2015 New Business 7-i 9 of 34 7.C.3 Packet Pg. 49 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) Collier County Tourist Development Council Category "A" Grant Application Page 2 Clam Pass Beach Park Boardwalk Mansrove Permitting and Trimming PROJECT BUDGET PROJECT ELEMENT AMOUNT TDC Funds Requested City/Taxing District Share State of Florida Share Federal Share TOTAL PROJECT EXPENSES: Field Inspection Permitting Mangrove Trimming TOTAL Milestones: Solicit proposals for scope Proposals due Approve Work Order Issue NTP Permitting Trimming s50,000.00 S N/A S N/A $ N/A s50,000.00 s2,ooo.0o $3,000.00 s45,000.00 $50,000.00 30 days after scope is defined 30 days after solicitation 30 days after quotes received 2 weeks after PO issued 2 months after NTP issued 2 weeks after permitting I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all nes and ,s Signature Sponsor Organtzation's Chief Official 20, April 27, 2015 New Business 7-i 10 of 34 7.C.3 Packet Pg. 50 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY 66A." GRANT APPLICATION Sea Gate (North Gulf Shore) Beach Access Access Enhancements 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Department North Collier Regional Park 15000 Livingston Road Naples, FL 34109 2. Contact Person, Title and Phone Number: Name: Barry Williams, Director Address: 15000 Livingston Road City: Naples; ST: FL; ZIP 34109 Phone: (239) 252-4035 FAX: (252) 530-6538 Other: (239) 280-7035 3. Organization's Chief Official and Title: Barry Williams, Director Collier County Parks and Recreation Department 4. Details of Project- Description and Location: Seagate Beach Access (aka North Gulfshore Beach Access) located in north Naples has a 38 space parking lot and a boardwalk that leads visitors to the Gulf of Mexico. This access also serves pedestrian traffic from the ends of Seagate Blvd. and North Gulfshore Blvd and is a favorite of cyclists. Collier County Parks and Recreation would like to enhance the entrance with xeric-native Florida landscaping material, bicycle racks, and seating areas. 5. Estimated project start date: Octoberr 2015 6. Estimated project duration: (see below for milestones) 7. Total TDC Tax Funds Requested: $40,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (x) April 27, 2015 New Business 7-i 11 of 34 7.C.3 Packet Pg. 51 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) Collier County Tourist Development Council Category "A" Grant Application Page 2 Sea Gate (North Gulf Shore) Beach Access Access Enhancements PROJECT BUDGET PROGRAM ELEMENT TDC Funds Requested City/Taxing District Share State of Florida Share Federal Share TOTAL PROJECT EXPENSES: Landscape Design Seating and bike rakes Plantings TOTAL Milestones Solicit quotes for landscape design/ seating and bike rates Quotes due Issue Purchase Order/design and furnishings Install furnishings Project complete AMOUNT $ 40,000.00 $ N/A $ N/A $ N/A $ 40.000.00 s 5,000.00 $ 10,000.00 s 25,000.00 $40,000.00 October 1,2015 October 20,2015 October 21,2015 November 28,2015 December 30, 2015 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. bf Sponsor Organization's Chief Official ";4"\fl April 27, 2015 New Business 7-i 12 of 34 7.C.3 Packet Pg. 52 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY 664" GRANT APPLICATION South Marco Beach Access Parking Lot Enhancements Design, Permitting and Installation 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Department North Collier Regional Park 15000 Livingston Road Naples, FL 34109 2. Contact Person, Title and Phone Number: Name: Barry Williams, Director Address: 15000 Livingston Road City: Naples; ST: FL; ZIP 34109 Phone: (239) 252-4035 FAX: (252) 530-6538 Other: (239) 280-7035 3. Organization's Chief Official and Title: Barry Williams, Director Collier County Parks and Recreation Department 4. Details of Project- Description and Location: South Marco Beach Access is one of two public beaches located on Marco Island, Trip Advisor's 2014 #1 island in America. Annual visitation, based on data collected from the parking meter and parking lot car counts, is in excess of 100,000 tourists and visitors. Collier County Parks and Recreation would like to enhance the parking area by restriping the lot (70 spaces) and curbs using thermoplasty technology for longer life, and replace non-native vegetation with Florida native / xeri-scape landscaping and replace mulch with crushed shell or gravel in the islands of the parking area. 5. Estimated project start date: October,2015 6. Estimated project duration: (see below for milestones) 7. Total TDC Tax Funds Requested: $90,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (x) April 27, 2015 New Business 7-i 13 of 34 7.C.3 Packet Pg. 53 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) Collier County Tourist Development Council Category "A" Grant Application Page2 PROGRAM ELEMENT TDC Funds Requested City/Taxing District Share State of Florida Share Federal Share TOTAL PROJECT EXPENSES: Design (landscaping) Purchasefl nstallation Landscaping Thermoplasty Installation TOTAL Milestones Solicit quotes for landscape design Solicit quotes for thermoplasty Quotes due for all South Marco Beach Access Parking Lot Enhancements Design, Permitting and Installation PROJECT BUDGET AMOUNT $ 90,000.00 $ N/A $ N/A $ N/A $90,000.00 $ 5,000 $25,000 $60,000 $90,000.00 October 1,2015 October 1,2015 October 30,2015 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. /thlL Signatu of Sponsor Organization's Chief Official April 27, 2015 New Business 7-i 14 of 34 7.C.3 Packet Pg. 54 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY 66A'' GRANT APPLICATION South Marco Beach Access Boardwalk and Landscaping Enhancements 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Department North Collier Regional Park 15000 Livingston Road Naples, FL 34109 2. Contact Person, Title and Phone Number: Name: Barry Williams, Director Address: 15000 Livingston Road City: Naples; ST: BL; ZIP 34109 Phone: (239) 252-4035 FAX: (252) 530-6538 Other: (239) 280-7035 3. Organization's Chief Official and Title: Barry Williams, Director Collier County Parks and Recreation Department 4. Details of Project- Description and Location: South Marco Beach Access is one of two public beaches located on Marco Island, Trip Advisor's 2014 #l island in America. Annual visitation, based on data collected from the parking meter and parking lot car counts, is in excess of 100,000 tourists and visitors. The project includes the permitting, design, and replacement of current boardwalk with ipe, a sustainable hardwood. It also includes xeri-scape landscape enhancements at the entrance to the access. 5. Estimated project start date: October 2015 6. Estimated project duration: (see below for milestones) 7. Total TDC Tax Funds Requested: $110,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (x) April 27, 2015 New Business 7-i 15 of 34 7.C.3 Packet Pg. 55 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) Collier County Tourist Development Council Category "A" Grant Application Page 2 South Marco Beach Access Boardwalk and Landscaping Enhancements PROJECT BUDGET PROGRAM ELEMENT TDC Funds Requested City/Taxing District Share State of Florida Share Federal Share TOTAL Milestones Solicit proposals for design Proposals due Approve Work Order Issue NTP Design and Permitting Construction Cost Estimate Solicit Quotes for Construction Quotes due Approve Work Order Issue NTP Construction Completion TOTAL PROJECT EXPENSES: Design Permitting Construction including landscape AMOUNT $ 1 10,000 $ N/A $ N/A $ N/A $ I 10,000 $5,000 $7,000 $98,000 s110,000.00 30 days after scope is defined 30 days after solicitation 30 days after quotes received 2 weeks after PO is issued 6 months after NTP issued 6 months after NTP issued 30 days after construction permitting is complete 30 days after solicitation 30 days after quotes received 2 weeks after PO is issued 6 months after NTP issued drawings and April 27, 2015 New Business 7-i 16 of 34 7.C.3 Packet Pg. 56 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. of Sponsor Organization's Chief Official April 27, 2015 New Business 7-i 17 of 34 7.C.3 Packet Pg. 57 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A' GRANT APPLICATION Tigertail Beach Park Entrance Enhancements and Interpretive Signage Fabrication 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Department North Collier Regional Park 15000 Livingston Road Naples, FL 34109 2. Contact Person, Title and Phone Number: Name: Barry Williams, Director Address: 15000 Livingston Road City: Naples; ST: FL; ZIP 34109 Phone: (239) 252-4035 FAX: (252) 530-6538 Other: (239) 280-7035 3. Organization's Chief Official and Title: Barry Williams, Director Collier County Parks and Recreation Department 4. Details of Project- Description and Location: Marco Island received the 2014 Trip Advisor Travelers' Choice Award for the #l island in America in large part to the island's resorts and beaches. Tigertail Beach Park is one of only two public beaches located on this nationally recognized vacation destination. The entrance to Tigertail Beach Park needs to be improved with updated signage reflecting the recent changes to the park and its many amenities including the soon to be constructed wildlife tower. In addition to the entrance signage, Collier County would like to provide tourists and visitors with interpretive signage showcasing the natural history and dynamics of this barrier island ecosystem. Interpretive signage to consist of ten (10) 2' x 2' panels installed in the education kiosk. 5. Estimated project start date: October, 2015 6. Estimated project duration: (see below for milestones) 7. Total TDC Tax Funds Requested: $50,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (x) April 27, 2015 New Business 7-i 18 of 34 7.C.3 Packet Pg. 58 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) Collier County Tourist Development Council Category "A" Grant Application Page2 PROGRAM ELEMENT TDC Funds Requested City/Taxing District Share State of Florida Share Federal Share TOTAL PROJECT EXPENSES: Fabrication of new entrance sign l0 2' x 3' Interpretive signs TOTAL Milestones Solicit quotes for entrance sign and interpretive signs Quotes due Issue Purchase Order Place order for signs Installation of signs (park staff) Tigertail Beach Park Entrance Enhancements and Interpretive Signage Fabrication PROJECT BUDGET AMOUNT $ 50,000 $ N/A $ N/A $ N/A $50,000 $30,000.00 $20,000.00 $50,ooo October 1,2015 October 20,2015 October 21,2015 October 22,2015 November 1,2015 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organuation will f Sponsor Organization's Chief Official ll guiflelines ar d,l- April 27, 2015 New Business 7-i 19 of 34 7.C.3 Packet Pg. 59 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Exotic Vegetation Removal Vanderbilt Beach Park 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Department North Collier Regional Park 15000 Livingston Road Naples, Florida 34f 09 2. Contact Person, Title and Phone Number: Name: Barry Williams, Director Address: 15000 Livingston Road City: Naples; ST: FL; ZIP 34109 Phone: 239-252-4035 FAX: 252-530-6538 Other: 239-280-7035 3. Organization's Chief Official and Title: Barry Williams, Director Collier County Parks and Recreation Department 4. Details of Project-Description and Location: Vanderbilt Beach Park expanded restroom facilities required a permit from South Florida Water Management District Permit No. I l-02410-P due to 0.07 acre impact on wetlands in the construction zone. Collier County Parks and Recreation is required to ensure that the impacted preserve area consists of, at a minimum,g5yo of native vegetation and all exotic species shall be removed from the preserve area as well as 75 feet of the outer edge of the area. Collier County Parks and Recreation is requesting funding to ensure that the exotics are removed and the area showcases native Florida vegetation. 5. Estimated project start date: October 2015 6. Estimated project duration: (see below for milestones). 7. Total TDC Tax Funds Requested: $5,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (X) April 27, 2015 New Business 7-i 20 of 34 7.C.3 Packet Pg. 60 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) Collier County Tourist Development Council Category "A" Grant Application Page 2 Exotic Vegetation Removal Vanderbilt Beach Park PROJECT BUDGET PROJECT ELEMENT AMOUNT TDC Funds Requested City/Taxing District Share State of Florida Share Federal Share TOTAL PROJECT EXPENSES: Exotic Vegetation Removal TOTAL Milestones: Solicit quotes for Exotic Removal Quotes due Issue Purchase Order Removal Completed $5,000.00 S N/A S N/A S N/A $5,ooo.oo $5,ooo.o0 October 1,2015 October 15,2015 October 18,2015 November 30, 2015 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidfines and cri Signature Sponsor Organization's Chief Official 2y', April 27, 2015 New Business 7-i 21 of 34 7.C.3 Packet Pg. 61 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY 66A'' GRANT APPLICATION Vanderbilt Beach Parking Garage Restripe/Thermoplasty Parking Garage Spaces 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Department North Collier Regional Park 15000 Livingston Road Naples, Florida 34109 2. Contact Person, Title and Phone Number: Name: Barry Williams, Director Address: 15000 Livingston Road Cify: Naples; ST: FL; ZIP 34109 Phone: 239-252-4035 FAX: 252-530-6538 Other: 239-280-7035 3. Organization's Chief Official and Title: Barry Williams, Director Collier County Parks and Recreation Department 4. Details of Project-Description and Location: The Vanderbilt Beach Parking Garage provides 342 parking spaces for tourists and visitors who visit Vanderbilt Beach. Annual visitation exceeds 300,000. The parking garage is heavily travelled so that the parking space markings, including the handicap spaces, have faded. Collier County Parks and Recreation would like to enhance the parking experience for tourists and visitors at this location by restriping the lot with a longer-life solution - Thermoplasty. Thermoplasty is applied using a heat-bonded application process. It is used on interstate highways and at intersections on public thoroughfares for items such as arrows, HOV markings, stall stripes, and crosswalk bars. 5. Estimated project start date: October 2015 6. Estimated project duration: (see below for milestones). 7. Total TDC Tax Funds Requested: $80,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (X) April 27, 2015 New Business 7-i 22 of 34 7.C.3 Packet Pg. 62 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) Collier County Tourist Development Council Category "A" Grant Application Page 2 PROJECT ELEMENT Vanderbilt Beach Parking Garage Restripe/Thermoplasty Parking Garage Spaces PROJECT BUDGET AMOUNT TDC Funds Requested City/Taxing District Share State of Florida Share Federal Share TOTAL PROJECT EXPENSES: Thermoplasty Product and Labor TOTAL Milestones: Solicit proposals for scope Proposals due Issue Purchase Order Work Completed s80,000.00 S N/A S N/A $ N/A $80,000.00 $8o,ooo.oo October l,2015 October 15,2015 October 16,2015 December 1,2015 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all euidtlines and criti'triftr,*iIL Signatu of Sponsor Organization's Chief Official April 27, 2015 New Business 7-i 23 of 34 7.C.3 Packet Pg. 63 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Wildlife Proof Trash Receptacles Tigertail Beach, Barefoot Beach, Barefoot Beach Access, South Marco Beach Access, Vanderbilt Beach, and Clam Pass Beach Park 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Department North Collier Regional Park 15000 Livingston Road Naples, Florida 34109 2. Contact Person, Title and Phone Number: Name: Barry Williams, Director Address: 15000 Livingston Road City: Naples; ST: FL; ZIP 34f 09 Phone: 239-252-4035 FAX: 252-530-6538 Other: 239-280-7035 3. Organuation's Chief Official and Title: Barry Williams, Director Collier County Parks and Recreation Department 4. Details of Project-Description and Location: Collier County Parks and Recreation beach parks and beach accesses draw over 1.5 million visitors a year and these visitors generate an enornous amount of litter. Conventional trash receptacles make it possible for wildlife (especially raccoons, bears, and coyotes) to climb into the receptacles or tip them over to get to their next meal. This is not healthy for wildlife or for beach visitors. Animals will continue to frequent areas where food is easily obtained and on the beach this puts these animals in close contact with beach visitors. Collier County Parks and Recreation would like to purchase 30 Bear Saver - BE Series Double Trash Enclosure that are ADA compliant and wildlife resistant. 5. Estimated project start date: October 2015 6. Estimated project duration: (see below for milestones). 7. Total TDC Tax Funds Requested: $60,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? yes ( ) No (X) April 27, 2015 New Business 7-i 24 of 34 7.C.3 Packet Pg. 64 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) Collier County Tourist Development Council Category "A" Grant Application Page 2 Wildlife Proof Trash Receptacles Tigertail Beach, Barefoot Beach, Barefoot Beach Access, South Marco Beach Access, Vanderbilt Beach, and Clam Pass Beach Park PROJECT BUDGET PROJECT ELEMENT AMOUNT TDC Funds Requested City/Taxing District Share State of Florida Share Federal Share TOTAL PROJECT EXPENSES: 30 Wildlife Proof Trash Receptacles @ $2,000.00 each TOTAL Milestones: Solicit quotes for 30 wildlife proof cans Quotes due Issue Purchase Order Order cans Begin distribution to beaches $60,000.00 S N/A $ N/A S N/A $60,000.00 $60,000.00 s60,000.00 October 1,2015 October 15,2015 October 18,2015 October 18,2015 November 28,2015 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and crite of Sponsor Organization's Chief Official oy','d0,,A April 27, 2015 New Business 7-i 25 of 34 7.C.3 Packet Pg. 65 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY 66A'' GRANT APPLICATION Barefoot Beach Access Enhancements Boardwalk Replacement and Picnic Tables for 5 Pavilions 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Department North Collier Regional Park 15000 Livingston Road Naples, FL 34109 2. Contact Person, Title and Phone Number: Name: Barry Williams, Director Address: 15000 Livingston Road City: Naples; ST: FL; ZIP 34109 Phone: (239)252-4035 FAX: (252) 530-6538 Other: (239) 280-7035 3. Organaation's Chief Official and Title: Barry Williams, Director Collier County Parks and Recreation Department 4. Details of Project- Description and Location: Barefoot Beach Access (BBA) is one of two Collier County Parks and Recreation managed beaches located in northem Collier County. Annual visitation exceeds 100,000 visitors. BBA is a very popular beach wedding destination for visitors. Collier County Parks and Recreation would like to upgrade the current dune walk- over boardwalk with ipe, a sustainable hardwood and replace the picnic furnishings at the five pavilions. 5. Estimated project start date: October,2015 6. Estimated project duration: (see below for milestones) 7. Total TDC Tax Funds Requested: $200,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (x) April 27, 2015 New Business 7-i 26 of 34 7.C.3 Packet Pg. 66 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) Collier County Tourist Development Council Category "A" Grant Application Page 2 PROGRAM ELEMENT TDC Funds Requested City/Taxing District Share State of Florida Share Federal Share TOTAL PROJECT EXPENSES: Ipe Boardwalk-Design Ipe Boardwalk Construction 4 picnic tables each at 5 pavilions TOTAL Milestones Solicit quotes for design/ order furnishings for pavilions Quotes due Issue Purchase Order/design and furnishings Install furnishings Construction complete Barefoot Beach Access Enhancements Boardwalk Replacement and Picnic Tables for 5 Pavilions PROJECT BUDGET AMOUNT $ 200,000.00 $ N/A $ N/A $ N/A $ 200.000.00 s 5,000.00 s 155,000.00 s 40,000.00 s200,000.00 October 1,2015 October 20,2015 October 21,2015 November 28,2015 December 30, 2015 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Sponsor Organization's Chief Official April 27, 2015 New Business 7-i 27 of 34 7.C.3 Packet Pg. 67 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Wheels Chairs Tigertail Beach, Barefoot Beach, Vanderbilt Beach, and Clam Pass Beach Park 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Department North Collier Regional Park 15000 Livingston Road Naples, Florida 34109 2. Contact Person, Title and Phone Number: Name: Barry Williams, Director Address: 15000 Livingston Road City: Naples; ST: BL; ZIP 34109 Phone: 239-252-4035 FAX: 252-530-6538 Other: 239-280-7035 3. Organization's Chief Official and Title: Barry Williams, Director Collier County Parks and Recreation Department 4. Details of Project-Description and Location: The popularity of beach wheelchairs for mobility impaired beach park visitors in Collier County has increased. This amenity makes it possible for anyone to get to the beach and to get into the Gulf of Mexico. Currently, Collier County beach parks have one beach wheelchair and we need to expand our offering to two at each location due to increased demand. We would like to purchase 4 beach wheelchairs with elevating leg rests, seatbelts, removable and swing-away arrmests and castering rear wheels. 5. Estimated project start date: October 2015 6. Estimated project duration: (see below for milestones). 7. Total TDC Tax Funds Requested: $12,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (X) April 27, 2015 New Business 7-i 28 of 34 7.C.3 Packet Pg. 68 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) Collier County Tourist Development Council Category "A" Grant Application Page 2 Beach Wheels Chairs Tigertail Beach, Barefoot Beach, Vanderbilt Beach, and Clam Pass Beach Park PROJECT BUDGET PROJECT ELEMENT AMOUNT TDC Funds Requested City/Taxing District Share State of Florida Share Federal Share TOTAL PROJECT EXPENSES: 4 Beach Wheel Chairs @ $3,000.00 each TOTAL Milestones: Solicit quotes for 4 Beach Wheel Chairs Quotes due Issue Purchase Order Order 4 Beach Wheel Chairs Distribute chairs to beach parks $12,000.00 S N/A $ N/A $ N/A s12,000.00 $12,000.00 October 1,2015 October 15,2015 October 18,2015 October 18,2015 November 28,2015 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all gui*:lines and crite 7o Signatu of Sponsor Organization's Chief Official ,s April 27, 2015 New Business 7-i 29 of 34 7.C.3 Packet Pg. 69 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY 65A" GRANT APPLICATION Clam Pass Beach Park Restroom Expansion: Design/Permitting/Construction 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Department North Collier Regional Park 15000 Livingston Road Naples, Florida 34109 2. Contact Person, Title and Phone Number: Name: Barry Williams, Director Address: 15000 Livingston Road City: Naples; ST: FL; ZIP 34109 Phone: 239-252-4035 FAX: 252-530-6538 Other: 239-280-7035 3. Organuation's Chief Official and Title: Barry Williams, Director Collier County Parks and Recreation Department 4. Details of Project-Description and Location: The existing restroom facilities at Clam Pass are inadequate to accommodate park visitation during peak season and holiday weekends. Restroom facilities are located at the concession area at the end of the boardwalk. The Collier County Parks and Recreation Department would like to provide visitors with additional restroom facilities at this location. 5. Estimated project start date: October 2015 6. Estimated project duration: (see below for milestones). 7. Total TDC Tax Funds Requested: $300,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (X) April 27, 2015 New Business 7-i 30 of 34 7.C.3 Packet Pg. 70 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) Collier County Tourist Development Council Category "A" Grant Application Page 2 Clam Pass Beach Park Restroom Expansion : Design/?ermitting/Construction PROJECT BUDGET PROJECT ELEMENT AMOUNT TDC Funds Requested City/Taxing District Share State of Florida Share Federal Share TOTAL PROJECT EXPENSES: Design Permitting Utilities Construction TOTAL Milestones: Solicit proposals for design Proposals are due Approve Work Order Issue NTP Design and Permitting Construction Cost Estimate Solicit quotes for construction Quotes due Approve Work Order Issue NTP Construction Completion $300,000.00 $ N/A $ N/A $ N/A $300,000.00 s25,000.00 $20,000.00 $20,000.00 $235,000.00 s300,000.00 30 days after scope is defined 30 days after solicitation 30 days after quotes received 2 weeks after PO is issued 6 months after NTP issued 6 months after NTP issued 30 days after construction drawings and permitting are complete 30 days after solicitation 30 days after quotes received 2 weeks after PO is issued 6 months after NTP issued April 27, 2015 New Business 7-i 31 of 34 7.C.3 Packet Pg. 71 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all Sponsor Organization's Chief Offi cial April 27, 2015 New Business 7-i 32 of 34 7.C.3 Packet Pg. 72 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Clam Pass Beach Park Boardwalk Redo Caps and Top Rails 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Department North Collier Regional Park 15000 Livingston Road Naples, Florida 34109 2. Contact Person, Title and Phone Number: Name: Barry Williams, Director Address: 15000 Livingston Road City: Naples; ST: FL; ZIP 34109 Phone: 239-252-4035 FAX: 252-530-6538 Other: 239-280-7035 3. Organization's Chief Official and Title: Barry Williams, Director Collier County Parks and Recreation Department 4. Details of Project-Description and Location: The Clam Pass Boardwalk Beach Park facility has been in existence since 1985. The beach consists of 35 acres of coastal habitat, white sandy beach, a tidal bay that serves as a breeding ground and nursery for marine life and shorebirds. A% mile boardwalk to the beach takes visitors through a mangrove forest of red, white, and black mangroves. Annually, over 200,000 visitors walk or take advantage of a tram service to get to the beach. Collier County Parks and Recreation would like to redo the caps and top rails of the% mile boardwalk. 5. Estimated project start date: October 2015 6. Estimated project duration: (see below for milestones). 7. Total TDC Tax Funds Requested: $100,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (X) April 27, 2015 New Business 7-i 33 of 34 7.C.3 Packet Pg. 73 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) Collier County Tourist Development Council Category "A" Grant Application Page 2 Clam Pass Beach Park Boardwalk Redo Caps and Top Rails PROJECT BUDGET PROJECT ELEMENT AMOUNT TDC Funds Requested City/Taxing District Share State of Florida Share Federal Share TOTAL PROJECT EXPENSES: Construction TOTAL Milestones: Solicit proposals for scope Proposals due Approve Work Order Issue NTP $100,000.00 $ N/A $ N/A $ N/A $100,000.00 30 days after scope is defined 30 days after solicitation 30 days after quotes received 2 weeks after PO issued I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guiflelines and critrria.s and crlteria.4u of Sponsor Organization's Chief Official April 27, 2015 New Business 7-i 34 of 34 7.C.3 Packet Pg. 74 Attachment: TDC Grant Application 4-27-15 (6790 : Clam Pass Beach Park Restroom Expansion) 09/24/2018 EXECUTIVE SUMMARY Recommendation to approve an out of cycle Collier County Tourist Development Council Grant Application for Beach Park Facilities in the amount of $200,000 for restroom improvements and a feasibility study for the construction of a Park Ranger Station at Barefoot Beach Preserve Park and make a finding that the expenditure promotes tourism. OBJECTIVE: To obtain Collier County Tourist Development Council grant funding for restroom improvements and a feasibility study for the construction of a Park Ranger Station at Barefoot Beach Preserve Park. CONSIDERATIONS: The restroom facilities at the Preserve are 27 years old and need improvements. Collier County Parks and Recreation is requesting Tourist Development Tax Beach Park Facility Fund ing for new fixtures, energy efficient hand-dryers, toilets and sinks with water conservation element, dividers, self-closing front door, ceiling fans for ventilation, removal of tile and installation of a skid -proof concrete floor to include water-proof kick-board, and a coat of washable interior paint. The State approved land management plan for the Park requires a public and natural resources safety and security staff on site (Collier County Park Rangers). Rangers are currently housed in a portable office in parking lot number one. A feasibility study to include design and permit requirements for the construction of a Park Ranger Station and a point of destination for the public requiring assistance. FISCAL IMPACT: Funds in the amount of $200,000.00 are available for appropriation in TDC Beach Park Facilities Fund (183) reserves. GROWTH MANAGEMENT: There is no impact to the Growth Management Plan related to this action. ADVISORY BOARD RECOMMENDATION: The Parks and Recreation Advisory Board approved this grant submittal request on August 15, 2018 meeting. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: That the Collier County Tourist Development Council approves an out of cycle Collier County Tourist Development Council Grant Application for Beach Park Facilities in the amount of $200,000.00 for restroom improvements and a feasibility study for the construction of a Park Ranger Station at Barefoot Beach Preserve Park and make a finding that the expenditure promotes tourism. Prepared by: Nancy E. Olson, Regional Manager, Parks and Recreation Division ATTACHMENT(S) 1. Barefoot Beach Restrooms and Ranger Office (DOCX) 7.D Packet Pg. 75 09/24/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.D Doc ID: 6791 Item Summary: Recommendation to approve an out of cycle Collier County Tourist Development Council Grant Application for Beach Park Facilities in the amount of $200,000 for restroom improvements and a feasibility study for the construction of a Park Ranger Station at Barefoot Beach Preserve Park and make a finding that the expenditure promotes tourism. Meeting Date: 09/24/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 09/19/2018 11:55 AM Submitted by: Title: Division Director - Tourism – Tourism Name: Jack Wert 09/19/2018 11:55 AM Approved By: Review: Tourism Kelly Green Tourism Division Completed 09/19/2018 11:55 AM Tourism Ed Caum Deputy Director Review Completed 09/19/2018 12:19 PM Tourism Jack Wert Director Completed 09/19/2018 1:43 PM County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 09/19/2018 1:57 PM County Attorney's Office Colleen Greene Attorney Review Completed 09/20/2018 9:26 AM Tourist Development Council Jack Wert Meeting Pending 09/24/2018 9:00 AM 7.D Packet Pg. 76 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Barefoot Beach Preserve Park Restroom Improvements and Park Ranger Office Feasibility, Design and Permitting 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Department North Collier Regional Park 15000 Livingston Road Naples, Florida 34109 2. Contact Person, Title and Phone Number: Name: Barry Williams, Director Address: 15000 Livingston Road City: Naples; ST: FL; ZIP 34109 Phone: 239-252-4035 FAX: 252-530-6538 Other: 239-280-7035 3. Organization’s Chief Official and Title: Barry Williams, Director Collier County Parks and Recreation Department 4. Details of Project-Description and Location: Barefoot Beach Preserve is a 351-acre natural beach park with annual visitation of more than 300,000 visitors. The restroom facilities at the Preserve are 27 years old and need improvements. New fixtures, energy efficient hand-dryers, toilets and sinks with water conservation element, dividers, self-closing front door, ceiling fans for ventilation, removal of tile and installation of skid-proof painted concrete floor to include water-proof kickboard, and a coat of washable interior paint is required to bring the restrooms up to the level of service standards the public has requested. The State approved land management plan for the preserve requires a public and natural resource safety and security staff on site; Collier County Park Rangers. They are currently housed in a portable office in parking lot number one. The Park Ranger Station was reverted into a concession building in 2017, its original purpose. A feasibility study to include design and permit requirements for the construction of a Park Ranger Station is required to provide a working headquarters for the Ranger staff and a point of destination for the public requiring assistance. 5. Estimated project start date: January 2019 6. Estimated project duration: (see below for milestones). 7. Total TDC Tax Funds Requested: $200,000.00 7.D.1 Packet Pg. 77 Attachment: Barefoot Beach Restrooms and Ranger Office (6791 : Barefoot Beach Out of Cycle Grant Request) 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes () No (X) 7.D.1 Packet Pg. 78 Attachment: Barefoot Beach Restrooms and Ranger Office (6791 : Barefoot Beach Out of Cycle Grant Request) Barefoot Beach Preserve Park Restroom Improvements and Park Ranger Office Feasibility Study PROJECT BUDGET PROJECT ELEMENT AMOUNT TDC Funds Requested $200,000 City/Taxing District Share $ N/A State of Florida Share $ N/A Federal Share $ N/A TOTAL PROJECT EXPENSES: Restroom Renovations (Lump Sum) $100,000 Park Ranger Office Feasibility, Design and Permitting $100,000 TOTAL $200,000 Milestones: Solicit for quotes 30 days after bid documents prepared Quotes due 30 days after solicitation Award Contract 60 days after quotes received Issue NTP 2 weeks after PO issued I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization’s Chief Official Date 7.D.1 Packet Pg. 79 Attachment: Barefoot Beach Restrooms and Ranger Office (6791 : Barefoot Beach Out of Cycle Grant Request) 09/24/2018 EXECUTIVE SUMMARY Recommendation to award Request for Proposals #18-7281R, “Tourism Fulfillment and Call Center Services” to Faneuil, Inc., for $21,772.97, and authorize the Chairman to execute the associated agreement and make a finding that this action promotes tourism. _____________________________________________________________________________________ OBJECTIVE: Approve the selection of Faneuil, Inc., for a contract pertaining to Tourism Fulfillment and Call Center Services. CONSIDERATIONS: The Tourism Department desires to contract with a company to fulfill requests for information, including answering incoming requests for information from toll -free numbers, publication responses, and from the Internet. Fulfillment services include but are not limited to preparing and distributing tourism literature and storing literature, specialty items provided by the Convention & Visitors Bureau (CVB) to requestors, maintaining mailing lists and distributing special fulfillment projects as assigned by CVB staff and managing a hotel inventory during emergency situations. On March 19, 2018, the Procurement Services Department released Invitation to Bid 18-7281R to 1854 vendors for the Tourism Fulfillment and Call Center Services. Vendors downloaded sixty-four (64) bid packages and the County received one proposal by the April 19, 2018 deadline. A selection committee convened on May 18, 2018 and recommended that the RFP be awarded to Faneuil, Inc. Respondents: Company Name City County State Rank Responsive/Responsible Faneuil, Inc Hampton Hampton VA 1 Y/Y FISCAL IMPACT: The contract amount is $21,772.97. Funds will be available in the approved FY 18- 19 Budget. GROWTH MANAGEMENT IMPACT: This project meets current Growth Management Plan standards to ensure the adequacy and availability of viable public facilities. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. -SRT RECOMMENDATION: To award Request for Proposals (RFP) No. 18-7281R, “Tourism Fulfillment and Call Center Services” to Faneuil, Inc., authorize the Chairman to execute the attached agreement and make a finding that this action promotes tourism. Prepared by: Ed Caum, Deputy Director Tourism ATTACHMENT(S) 1. 18-7281R Solicitation (PDF) 2. NORA Signed (PDF) 3. 18-7281R Faneuil_Contract_CAO (PDF) 7.E Packet Pg. 80 09/24/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.E Doc ID: 6794 Item Summary: Recommendation to award RFP #18-7281R Tourism Fulfillment and Call Center Services to Faneuil, Inc., for $21,772.97, and authorize the Chairman to execute the associated agreement and make a finding that this action promotes tourism. Meeting Date: 09/24/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 09/19/2018 12:37 PM Submitted by: Title: Division Director - Tourism – Tourism Name: Jack Wert 09/19/2018 12:37 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 09/19/2018 12:37 PM Tourism Ed Caum Deputy Director Review Completed 09/19/2018 12:42 PM Tourism Jack Wert Director Completed 09/19/2018 1:40 PM County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 09/19/2018 1:51 PM County Attorney's Office Colleen Greene Attorney Review Completed 09/20/2018 9:21 AM Tourist Development Council Jack Wert Meeting Pending 09/24/2018 9:00 AM 7.E Packet Pg. 81 COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS REQUEST FOR PROPOSAL (RFP) FOR TOURISM FULFILLMENT AND CALL CENTER SERVICES SOLICITATION NO.: 18-7281R KRISTOFER LOPEZ, PROCUREMENT STRATEGIST PROCUREMENT SERVICES DIVISION 3295 TAMIAMI TRAIL EAST, BLDG C-2 NAPLES, FLORIDA 34112 TELEPHONE: (239) 252-8944 Kristofer.lopez@colliercountyfl.gov (Email) This solicitation document is prepared in a Microsoft Word format (Rev 8/7/2017). Any alterations to this document made by the Vendor may be grounds for rejection of proposal, cancellation of any subsequent award, or any other legal remedies available to the Collier County Government. 7.E.1 Packet Pg. 82 Attachment: 18-7281R Solicitation (6794 : RFP #18-7281R - Tourism Fulfillment Services) SOLICITATION PUBLIC NOTICE REQUEST FOR PROPOSAL (RFP) NUMBER: 18-7281R PROJECT TITLE: Tourism Fulfillment and Call Center Services LOCATION: PROCUREMENT SERVICES DIVISION, CONFERENCE ROOM A, 3295 TAMIAMI TRAIL EAST, BLDG C-2, NAPLES, FLORIDA 34112 PLACE OF RFP OPENING: PROCUREMENT SERVICES DIVISION 3295 TAMIAMI TRAIL EAST, BLDG C-2 NAPLES, FL 34112 All proposals shall be submitted online via the Collier County Procurement Services Division Online Bidding System: https://www.bidsync.com/bidsync-cas/ INTRODUCTION As requested by the Collier County Tourist Development Council Division (hereinafter, the “Division or Department”), the Collier County Board of County Commissioners Procurement Services Division (hereinafter, “County”) has issued this Request for P roposal (hereinafter, “RFP”) with the intent of obtaining proposals from interested and qualified vendors in accordance with the terms, conditions and specifications stated or attached. The vendor, at a minimum, must achieve the requirements of the Specifications or Scope of Work stated. BACKGROUND The Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) is a part of Collier County Florida Government and is the marketing arm of the Collier County Tourist Development Council (TDC). The Collier County Tourism Department administers the work of both the TDC and the CVB. The Tourism Department desires to contract with a company to fulfill requests for information, to answer incoming requests for information from toll-free numbers, publication responses, and from the Internet. Fulfillment services include, but are not limited to preparing and distributing tourism literature and storing literature, sp ecialty items provided by the CVB to requestors, maintaining mailing lists and distributing speci al fulfillment projects as assigned by CVB staff and managing a hotel inventory during emergency situations. Vendor should also provide a “Live Chat” feature and live operato r assistance to callers on toll-free numbers and on the various tourism websites. TERM OF CONTRACT The contract term, if an award(s) is/are made is intended to be for three (3) years with two (2) one (1) year renewal options. Prices shall remain firm for the initial term of this contract. Surcharges will not be accepted in conjunction with this contract, and such charges should be incorporated into the pricing structure. DETAILED SCOPE OF WORK FULFILLMENT SERVICES As a part of the tourist fulfillment and storage program, the successful vendor must provide the following: 1. All necessary labor, materials, supplies, and equipment to store all tourism promotional materials, retrieve and process requests for those materials, mail, ship or deliver those promotional materials and respond to a variety of telephone, email or web based inquiries from interested individuals. 2. Provide rates inclusive of all services provided as outlined on the Vendor Bid Schedule. 3. Provide monthly invoices and backup reports outlining the services provided, including, but not limited to: a. Service description b. Quantity of each service c. Unit price of each service d. Extended price of each service e. Total 7.E.1 Packet Pg. 83 Attachment: 18-7281R Solicitation (6794 : RFP #18-7281R - Tourism Fulfillment Services) 4. Provide a storage area that has adequate security measures in place to guarantee the safekeeping of all County documents f rom break-ins, floods, fire and any other natural or unnatural disasters. 5. Provide business service hours between the hours of 8:00 a.m. to 5:00 p.m., Monday through Friday, excluding County recognized holidays. 6. Provide requested fulfillment services to interested individuals within 72 business hours from the initial contact. 7. Provide a monthly summary report of all activities provided in the completion of this contract to the County’s project manager; an annual summary report should be provided to the County’s Purchasing Department at the time of contract renewal. 8. Document five (5) years or more of evidence of the following: a. Provide a brief narrative of the vendor’s understanding of the overall intent of this RFP as well as the methods to be used to provide the required services. Identify any issues or concerns of significance. b. Provide evidence of customer service experience, storage and inventory operation, mail operation, and reporting capability. c. Five (5) references of similar size and scope as to the Collier County project outlined in this RFP. CALL CENTER SERVICES If the vendor wishes to bid on Call Center Services in addition to the above Procurement Services, the vendor must agree to p rovide the following services: 1. Operate a 24-hour, 7 day a week call center located in Florida to answer telephone and on-line requests for information: a. Provide several toll-free phone lines for varied inquiries for information, for promotional information, emergency situation information, sports marketing inquiries, meetings market inquiries, etc. b. Provide Live Chat services to on line inquirers c. Provide call services to area hotels for room availability during emergency situations. d. Maintain scripts for call center staff to answer destination questions e. Provide monthly reports to County of all calls answered, duration of those calls and type of information provided f. Refer questions that call center staff cannot answer to the appropriate County staff members for a response. REQUEST FOR PROPOSAL (RFP) PROCESS 1.1 The Proposers will submit a qualifications proposal which will be scored based on the criteria in Section 5.0 Grading Criteria for Development of Shortlist, which will be the basis for short-listing firms. The Proposers will need to meet the minimum requirements outlined herein in order for their proposal to be evaluated and scored by the COUNTY. The COUNTY will then grade and rank the firms and enter into negotiations with the top ranked firm to establish cost for the services needed. With successful negotiations, a contract will be developed with the selected firm, based on the negotiated price and scope of services and submitted for approval by the Board of County Commissioners. 1.2 The COUNTY will use a Selection Committee in the Request for Proposal selection process. 1.3 The intent of the scoring of the qualifications proposal is for respondents to indicate their interest, relevant experience, financial capability, staffing and organizational structure. 1.4 Based upon a review of these qualification proposals, the COUNTY will rank the Proposers based on the discussion and clarifying questions on their approach and related criteria, and then negotiate in good faith an Agreement with the top ranked Proposer. 1.5 If, in the sole judgment of the COUNTY, a contract cannot be successfully negotiated with the top -ranked firm, negotiations with that firm will be formally terminated and negotiations shall begin with the firm ranked second. If a contract cannot be successfully negotiated with the firm ranked second, negotiations with that firm will be formally terminated and negotiations shall begin with the third ranked firm, and so on. The COUNTY reserves the right to negotiate any element of the proposals in the best interest of the COUNTY. 7.E.1 Packet Pg. 84 Attachment: 18-7281R Solicitation (6794 : RFP #18-7281R - Tourism Fulfillment Services) GRADING CRITERIA FOR DEVELOPMENT OF SHORTLIST: 1.6 For the development of a shortlist, this evaluation criterion will be utilized by the COUNTY’S Selection Committee to score each proposal. Proposers are encouraged to keep their submittals concise and to include a minimum of marketing materials. Proposals must address the following criteria: Evaluation Criteria Maximum Points 1. Cover Letter / Management Summary 5 Points 2. Certified Minority Business Enterprise 5 Points 3. Business Plan 20 Points 4. Cost of Services to the County 20 Points 5. Experience and Capacity of the Firm 20 Points 6. Specialized Expertise of Team Members 20 Points 7. Local Vendor Preference 10 Points TOTAL POSSIBLE POINTS 100 Points Tie Breaker: In the event of a tie at final ranking, award shall be made to the proposer with the lower volume of work previously awarded. Volume of work shall be calculated based upon total dollars paid to the proposer in the twenty -four (24) months prior to the RFP submittal deadline. Payment information will be retrieved from the County’s financial system of record. The tie breaking procedure is only applied in the final ranking step of the selection process and is invoked by the Procurement Services Divisio n Director or designee. In the event a tie still exists, selection will be determined based on random selection by the Procurement Services Director before at least three (3) witnesses. ---------------------------------------------------------------------------------------------------------------------------------------------------------- Each criterion and methodology for scoring is further described below. EVALUATION CRITERIA NO. 1: COVER LETTER/MANAGEMENT SUMMARY (5 Total Points Available) Provide a cover letter, signed by an authorized officer of the firm, indicating the underlying philosophy of the firm in providing the services stated herein. Include the name(s), telephone number(s) and email(s) of the authorized contact person(s) concerning proposal. Submission of a signed Proposal is Vendor's certification that the Vendor will accept any awards as a result of this RFP. EVALUATION CRITERIA NO. 2: CERTIFIED MINORITY BUSINESS ENTERPRISE (5 Total Points Available) Submit certification with the Florida Department of Management Service, Office of Supplier Diversity as a Certified Minority Business Enterprise. EVALUATION CRITERIA NO. 3: BUSINESS PLAN (20 Total Points Available) In this tab, include but not limited to: • Detailed plan of approach (including major tasks and sub-tasks). • Include with the Business Plan or as an attachment, a copy of a report as an example of work product. This should be for one of the projects listed as a reference. EVALUATION CRITERIA NO. 4: COST OF SERVICES TO THE COUNTY (20 Total Points Available) In this tab, include but not limited to: • Provide the detailed cost of each service provided and an hourly cost for special services or projects . • Provide an annual cost for all fulfillment services. • Provide proposed fee schedule of principals and staff (including any sub-vendors if used). • If bidding on call center services, please provide the cost of toll free lines, per call answered, data input cost, cost for emergency situation calls to hotels for availability and reporting those findings. EVALUATION CRITERIA NO. 5: EXPERIENCE AND CAPACITY OF THE FIRM (20 Total Points Available) In this tab, include but not limited to: • Provide information that documents your firm’s and subcontractors’ qualifications to produce the required deliverables, including abilities, capacity, skill, and financial strength, and number of years of experience in providing the required services. • Describe the various team members’ successful experience in working with one another on previous projects. 7.E.1 Packet Pg. 85 Attachment: 18-7281R Solicitation (6794 : RFP #18-7281R - Tourism Fulfillment Services) • Provide three Florida Refences you are currently providing these procurement or call center services to. The County requests that the vendor submits no fewer than five (5) and no more than ten (10) completed reference forms from clients (during which period of time, e.g. 5 years) whose projects are of a similar nature to this solicitation as a part of their proposal. Provide information on the projects completed by the vendor that best represent projects of similar size, scope and complexity of this project using form provided in Attachment B – Form 8. Vendors may include two (2) additional pages for each project to illustrate aspects of the completed project that provides the information to assess the experience of the Proposer on relevant project work. EVALUATION CRITERIA NO. 6: SPECIALIZED EXPERTISE OF TEAM MEMBERS (20 Total Points Available) In this tab, include but not limited to: • Description of the proposed contract team and the role to be played by each member of the team. • Attach brief resumes of all proposed project team members who will be involved in the management of the total package of services, as well as the delivery of specific services. • Attach resumes of any sub-vendors and attach letters of intent from stated sub-vendors must be included with proposal submission. EVALUATION CRITERIA NO. 7: LOCAL VENDOR PREFERENCE (10 Total Points Available) Local business is defined as the vendor having a current Business Tax Receipt issued by the Collier or Lee County Tax Collector for at least one year prior to proposal submission to do business within Collier County, and that identifies the business with a permanent physical business address located within the limits of Collier or Lee County from which the vendor’s staff operates and performs business in an area zoned for the conduct of such business. 7.E.1 Packet Pg. 86 Attachment: 18-7281R Solicitation (6794 : RFP #18-7281R - Tourism Fulfillment Services) INSURANCE AND BONDING REQUIREMENTS Insurance / Bond Type Required Limits 1. Worker’s Compensation Statutory Limits of Florida Statutes, Chapter 440 and all Federal Government Statutory Limits and Requirements Evidence of Workers’ Compensation coverage or a Certificate of Exemption issued by the State of Florida is required. Entities that are formed as Sole Proprietorships shall not be required to provide a proof of exemption. An application for exemption can be obtained online at https://apps.fldfs.com/bocexempt/ 2. Employer’s Liability $_500,000 single limit per occurrence 3. Commercial General Liability (Occurrence Form) patterned after the current ISO form Bodily Injury and Property Damage $_1,000,000_single limit per occurrence, $2,000,000 aggregate for Bodily Injury Liability and Property Damage Liability. This shall include Premises and Operations; Independent Contractors; Products and Completed Operations and Contractual Liability. 4. Indemnification To the maximum extent permitted by Florida law, the Contractor/Vendor shall defend, indemnify and hold harmless Collier County, its officers and employees from any and all liabilities, damages, losses and costs, including, but not limited to, reasonable attorneys’ fees and paralegals’ fees, to the extent caused by the negligence, recklessness, or intentionally wrongful conduct of the Contractor/ Vendor or anyone employed or utilized by the Contractor/Vendor in the performance of this Agreement. 5. Automobile Liability $_500,000 Each Occurrence; Bodily Injury & Property Damage, Owned/Non-owned/Hired; Automobile Included 6. Other insurance as noted: Watercraft $ __________ Per Occurrence United States Longshoreman's and Harborworker's Act coverage shall be maintained where applicable to the completion of the work. $ __________ Per Occurrence Maritime Coverage (Jones Act) shall be maintained where applicable to the completion of the work. $ __________ Per Occurrence Aircraft Liability coverage shall be carried in limits of not less than $5,000,000 each occurrence if applicable to the completion of the Services under this Agreement. $ __________ Per Occurrence Pollution $ __________ Per Occurrence Professional Liability $ ___________ Per claim & in the aggregate Project Professional Liability $__________ Per Occurrence Valuable Papers Insurance $__________ Per Occurrence Cyber Liability $__________ Per Occurrence Technology Errors & Omissions $__________ Per Occurrence 7. Bid bond Shall be submitted with proposal response in the form of certified funds, cashiers’ check or an irrevocable letter of credit, a cash bond posted with the County Clerk, or proposal bond in a sum equal to 5% of the cost proposal. All checks shall be made payable to the Collier County Board of County Commissioners on a bank or trust company located in the State of Florida and insured by the Federal Deposit Insurance Corporation. 7.E.1 Packet Pg. 87 Attachment: 18-7281R Solicitation (6794 : RFP #18-7281R - Tourism Fulfillment Services) 8. Performance and Payment Bonds For projects in excess of $200,000, bonds shall be submitted with the executed contract by Proposers receiving award, and written for 100% of the Contract award a mount, the cost borne by the Proposer receiving an award. The Performance and Payment Bonds shall be underwritten by a surety authorized to do business in the State of Florida and otherwise acceptable to Owner; provided, however, the surety shall be rated as “A-“ or better as to general policy holders rating and Class V or higher rating as to financial size category and the amount required shall not exceed 5% of the reported policy holders’ surplus, all as reported in the most current Best Key Rating Guide, published by A.M. Best Company, Inc. of 75 Fulton Street, New York, New York 10038. 9. Vendor shall ensure that all subcontractors comply with the same insurance requirements that he is required to meet. The same Vendor shall provide County with certificates of insurance meeting the required insurance provisions. 10. Collier County must be named as "ADDITIONAL INSURED" on the Insurance Certificate for Commercial General Liability where required. This insurance shall be primary and non-contributory with respect to any other insurance maintained by, or available for the benefit of, the Additional Insured and the Vendor’s policy shall be endorsed accordingly. 11. The Certificate Holder shall be named as Collier County Board of County Commissioners, OR, Board of County Commissioners in Collier County, OR Collier County Government, OR Collier County. The Certificates of Insurance must s tate the Contract Number, or Project Number, or specific Project description, or must read: For any and all work performed on beh alf of Collier County. 12. Thirty (30) Days Cancellation Notice required. 1/22/2018 - GG ________________________________________________________________________________________ Name of Firm _______________________________________ Date _____________________ Vendor Signature ____________________________________________________________________ Print Name ____________________________________________________________________ Insurance Agency ____________________________________________________________________ Agent Name _______________________________________ Telephone _________________ 7.E.1 Packet Pg. 88 Attachment: 18-7281R Solicitation (6794 : RFP #18-7281R - Tourism Fulfillment Services) 7.E.2 Packet Pg. 89 Attachment: NORA Signed (6794 : RFP #18-7281R - Tourism Fulfillment Services) 7.E.3Packet Pg. 90Attachment: 18-7281R Faneuil_Contract_CAO (6794 : RFP #18-7281R - Tourism Fulfillment Services) 7.E.3Packet Pg. 91Attachment: 18-7281R Faneuil_Contract_CAO (6794 : RFP #18-7281R - Tourism Fulfillment Services) 7.E.3Packet Pg. 92Attachment: 18-7281R Faneuil_Contract_CAO (6794 : RFP #18-7281R - Tourism Fulfillment Services) 7.E.3Packet Pg. 93Attachment: 18-7281R Faneuil_Contract_CAO (6794 : RFP #18-7281R - Tourism Fulfillment Services) 7.E.3Packet Pg. 94Attachment: 18-7281R Faneuil_Contract_CAO (6794 : RFP #18-7281R - Tourism Fulfillment Services) 7.E.3Packet Pg. 95Attachment: 18-7281R Faneuil_Contract_CAO (6794 : RFP #18-7281R - Tourism Fulfillment Services) 7.E.3Packet Pg. 96Attachment: 18-7281R Faneuil_Contract_CAO (6794 : RFP #18-7281R - Tourism Fulfillment Services) 7.E.3Packet Pg. 97Attachment: 18-7281R Faneuil_Contract_CAO (6794 : RFP #18-7281R - Tourism Fulfillment Services) 7.E.3Packet Pg. 98Attachment: 18-7281R Faneuil_Contract_CAO (6794 : RFP #18-7281R - Tourism Fulfillment Services) 7.E.3Packet Pg. 99Attachment: 18-7281R Faneuil_Contract_CAO (6794 : RFP #18-7281R - Tourism Fulfillment Services) 7.E.3Packet Pg. 100Attachment: 18-7281R Faneuil_Contract_CAO (6794 : RFP #18-7281R - Tourism Fulfillment Services) 7.E.3Packet Pg. 101Attachment: 18-7281R Faneuil_Contract_CAO (6794 : RFP #18-7281R - Tourism Fulfillment Services) 7.E.3Packet Pg. 102Attachment: 18-7281R Faneuil_Contract_CAO (6794 : RFP #18-7281R - Tourism Fulfillment Services) 7.E.3Packet Pg. 103Attachment: 18-7281R Faneuil_Contract_CAO (6794 : RFP #18-7281R - Tourism Fulfillment Services) 7.E.3Packet Pg. 104Attachment: 18-7281R Faneuil_Contract_CAO (6794 : RFP #18-7281R - Tourism Fulfillment Services) 7.E.3Packet Pg. 105Attachment: 18-7281R Faneuil_Contract_CAO (6794 : RFP #18-7281R - Tourism Fulfillment Services) 7.E.3Packet Pg. 106Attachment: 18-7281R Faneuil_Contract_CAO (6794 : RFP #18-7281R - Tourism Fulfillment Services) 7.E.3Packet Pg. 107Attachment: 18-7281R Faneuil_Contract_CAO (6794 : RFP #18-7281R - Tourism Fulfillment Services) 7.E.3Packet Pg. 108Attachment: 18-7281R Faneuil_Contract_CAO (6794 : RFP #18-7281R - Tourism Fulfillment Services) 09/24/2018 EXECUTIVE SUMMARY Recommendation to approve the submittal of a grant application to Florida Sports Foundation in the amount of $25,000 to offset a portion of the operating expenses to host the 2018 Football University (FBU) National Championships in Collier County and make a finding that this action promotes tourism. ____________________________________________________________________________________ OBJECTIVE: To seek Florida Sports Foundation grant funds to offset a portion of the existing operation expenses to host the 2018 Football University (FBU) National Championships in Collier County. CONSIDERATIONS: The Florida Sports Foundation, (Foundation), Grant Programs are designed to assist communities and host organizations in attracting sports events, which will generate significant out- of-state economic impact for the state of Florida. The Foundation’s Board of Directors awards grants on a quarterly basis, and emphasizes out-of-state economic impact, return on investment, community support and image value to the state. Events that will be considered for grant funding include amateur events, collegiate events, professional all-star games and championships, or other categories approved by the Foundation’s Board of Directors. Grant applications for the current cycle are due October 10, 2018. The Tourism/Sports Marketing Division working with our County Grants Division has prepared an application for the event to offset a portion of the existing operation expenses to host the 2018 Football University (FBU) National Championships in Collier County. The FBU National Championships have been hosted in Collier County for four consecutive years. This is a National Championship Football event showcasing the best sixth through ninth grade football teams and stars from around the nation. The championship games have been showcased on both broadcast and digital live streaming each year, bringing great national awareness of our community’s sports capabilities. The FBU Championships will take place December 15-20, 2018 prior to the busy Christmas to New Year’s holiday period. FISCAL IMPACT: There is no fiscal impact associated with applying for this grant. If approved, the additional grant funds will assist in decreasing the total event operating cost by up to $25,000. GROWTH MANAGEMENT IMPACT: There is no Growth Management impact associated with this Executive Summary. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve the submittal of a grant application to Florida Sports Foundation in the amount of $25,000 to offset a portion of the operating expenses to host the 2018 Football University (FBU) National Championships in Collier County and make a finding that this action promotes tourism. Prepared by: Jeffrey John, Sports Development Manager ATTACHMENT(S) 1. Florida Sports Foundation Grant Program Policies and Procedures (PDF) 7.F Packet Pg. 109 09/24/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.F Doc ID: 6796 Item Summary: Recommendation to approve the submittal of a grant application to Florida Sports Foundation in the amount of $25,000 to offset a portion of the operating expenses to host the 2018 Football University (FBU) National Championships in Collier County and make a finding that this action promotes tourism. Meeting Date: 09/24/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 09/19/2018 1:15 PM Submitted by: Title: Division Director - Tourism – Tourism Name: Jack Wert 09/19/2018 1:15 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 09/19/2018 1:15 PM Tourism Ed Caum Deputy Director Review Completed 09/19/2018 1:42 PM Tourism Jack Wert Director Completed 09/19/2018 1:45 PM County Manager's Office Sean Callahan Executive Director- Corp Business Ops Completed 09/19/2018 1:55 PM County Attorney's Office Colleen Greene Attorney Review Completed 09/20/2018 9:25 AM Tourist Development Council Jack Wert Meeting Pending 09/24/2018 9:00 AM 7.F Packet Pg. 110 7.F.1 Packet Pg. 111 Attachment: Florida Sports Foundation Grant Program Policies and Procedures (6796 : FSF Grant Application Submittal) 7.F.1 Packet Pg. 112 Attachment: Florida Sports Foundation Grant Program Policies and Procedures (6796 : FSF Grant Application Submittal) 7.F.1 Packet Pg. 113 Attachment: Florida Sports Foundation Grant Program Policies and Procedures (6796 : FSF Grant Application Submittal) 7.F.1 Packet Pg. 114 Attachment: Florida Sports Foundation Grant Program Policies and Procedures (6796 : FSF Grant Application Submittal) 7.F.1 Packet Pg. 115 Attachment: Florida Sports Foundation Grant Program Policies and Procedures (6796 : FSF Grant Application Submittal) 7.F.1 Packet Pg. 116 Attachment: Florida Sports Foundation Grant Program Policies and Procedures (6796 : FSF Grant Application Submittal) 09/24/2018 EXECUTIVE SUMMARY Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming November 2018 Sports Tourism Events up to $17,800 and make a finding that these expenditures promote tourism. ______________________________________________________________________________ OBJECTIVE: To attract visitors to Collier County through Sports Tourism. CONSIDERATIONS: Collier County is scheduled to host the following Sports Tourism Events in November 2018. The Tourism Division Sports Marketing Team has attracted this event to our community. The projected hosting costs are based on past experience with similar events, the event funding application request, and the projected room nights from the event organizer. Event expenditures are the responsibility of the event organizer to pay. The Tourism Division proposes to reimburse the event organizer for field rental costs, and operation support expenses based on room night visitation delivered to Collier County from the event participants and fans. These expenditures are authorized to be reimbursed through the BCC approved Sports Assistance Program. Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount of recommended funding based on an acquisition cost of fifteen dollars per room night, which is a sports tourism industry standard. Funding for these sports tourism events are subject to TDC recommendation and Board approval. Suncoast Soccer Invitational will take place November 3-4, 2018. This soccer event is taking place for the first time at North Collier Regional Park. The event is projected to attract 900 athletes and to generate 250 room nights in the County, direct spending of $183,248 and TDT revenue of $1,894. The expenses to be paid for the 2018 event will be assistance with facility rental, and operating expenses up to $3,750 and parks staff overtime up to $1,500 for a total of $5,250. Year Projected 2018 2017 Direct Spending $183,248 Cancelled due to Irma TDT Revenue $1,894 Room Night 250 Acquisition Cost $15 (for $3,750) N/A Paradise Coast Softball Invitational will take place November 16-18, 2018. This Softball event is taking place for the third time at North Collier Regional Park. The event is projected to attract 300 athletes and to generate 350 room nights in the County, direct spending of $208,665 and TDT revenue of $2,429. The expenses to be paid for the 2018 event will be assistance with facility rental, and operating expenses up to $5,250 and parks staff overtime up to $1,800 for a total of $7,050. Year Projected 2018 2017 Direct Spending $208,665 154,669 TDT Revenue $2,429 $1,732 Room Nights 350 231 Acquisition Cost $15 (for $5,250) $11 (for $2,500) Trophy Fish Bowl Lacrosse will take place November 17-18, 2018. This Lacrosse event is taking place 7.G Packet Pg. 117 09/24/2018 for the first time at North Collier Regional Park. The event is projected to attract 1100 athletes and to generate 260 room nights in the County, direct spending of $187,391 and TDT revenue of $1,785. The expenses to be paid for the 2018 event will be assistance with facility rental, and operating expenses up to $3,900 and parks staff overtime up to $1,600 for a total of $5,500. Year Projected 2018 2017 Direct Spending $187,391 New Event TDT Revenue $1,785 Room Nights 260 Acquisition Cost $15 (for $3,900) FISCAL IMPACT: Funding of up to $12,900 for field fees and operating expenses plus $4,900 for staff overtime for a total of $17,800 for this sports tourism event is included in the proposed FY 19 Tourism Division budget ($174,850) in Fund 184 for Sports Marketing Event support. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: For the Tourist Development Council to recommend approval of Tourism Development Tax Promotion Funds to support the upcoming November 2018 Sports Tourism Events up to a total of $17,800 and make a finding that these expenditures promote tourism. Prepared by: Jeffrey John, Sports Development Manager ATTACHMENT(S) 1. Sports Applications November 2018 (PDF) 7.G Packet Pg. 118 09/24/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.G Doc ID: 6797 Item Summary: Recommendation to use Tourist Development Tax Promotion Funds to support the upcoming November 2018 Sports Tourism Events up to $17,800 and make a finding that these expenditures promote tourism. Meeting Date: 09/24/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 09/19/2018 1:48 PM Submitted by: Title: Division Director - Tourism – Tourism Name: Jack Wert 09/19/2018 1:48 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 09/19/2018 1:48 PM Tourism Ed Caum Deputy Director Review Completed 09/19/2018 1:54 PM Tourism Jack Wert Director Completed 09/19/2018 4:08 PM County Manager's Office Michael Cox Executive Director- Corp Business Ops Skipped 09/20/2018 12:51 PM County Attorney's Office Colleen Greene Attorney Review Completed 09/20/2018 1:10 PM Tourist Development Council Jack Wert Meeting Pending 09/24/2018 9:00 AM 7.G Packet Pg. 119 7.G.1 Packet Pg. 120 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 121 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 122 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 123 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 124 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 125 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 126 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 127 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 128 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 129 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 130 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 131 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 132 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 133 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 134 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 135 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 136 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 137 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 138 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 139 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 140 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 141 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 142 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 143 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 144 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 145 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 146 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 147 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 148 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 149 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 150 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 151 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 152 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 153 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 154 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 155 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 156 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 157 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 158 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 159 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 160 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 7.G.1 Packet Pg. 161 Attachment: Sports Applications November 2018 (6797 : November Sports Events Funding Requests) 09/24/2018 EXECUTIVE SUMMARY Recommendation to use Tourist Tax Promotion Funds to sponsor the 2018 Powerboat Nationals Formula 4 Global Championship Event October 27-28, 2018, approve reimbursement of operating expenses for this purpose and make a finding that these event expenditures promote tourism. ____________________________________________________________________________________ OBJECTIVE: Approve sponsorship and authorize payment of event operating costs for the 2018 Powerboat Nationals Formula 4 Global Championship in Collier County. CONSIDERATIONS: Collier County is planning to host for the first time in Florida, the 2018 Powerboat Nationals Formula 4 Global Championship in conjunction with the Pro Watercross World Championship. The event will take place at Sugden Regional Park in Collier County, October 27- October 28, 2018. This event will bring in Powerboat drivers, crews, families, and fans from all over North America. The County’s commitment is to fund the following costs to support and promote t his event. Funding for this event is subject to a recommendation from the Tourist Development Council and approval by the Board of County Commissioners. Collier County is the Presenting Sponsor of social media highlights and coverage of the Powerboat Formula 2 and Formula 4 race series for three 2018 events located in WV, LA and WI that precede the October 27-28, 2018 Powerboat Championship held in Naples, FL. Sponsorship also includes featuring a two-seater powerboat available to spectators to sign up for boat driving school. This sponsorship includes placement on multiple social media platforms, in branded advertisement during live streaming events that encompass the #RacetoNaples series leading up to our event. Projected Operating Expenses for 2018 Powerboat Formula 4 Global Championship ITEMS - To be Paid by Collier County Projected Cost Rescue Team (Reimbursed to Promoter) $ 4,500 Operating Expenses $ 2,500 Total Operating Costs $ 7,000 Media Costs to telecast event: To be paid by CVB Advertising Agency of Record $35,000 Total Event Support Cost $42,000 FISCAL IMPACT: Funding up to $7,000 for operating expenses is included in the Tourism Division Proposed FY 19 budget in Fund 184 for sports event support, and $35,000 in included in the proposed Media Plan budget for Paradise Advertising in FY 19. GROWTH MANAGEMENT IMPACT: There is no Growth Management impact associated with this Executive Summary. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG 7.H Packet Pg. 162 09/24/2018 RECOMMENDATION: To approve the use of Tourist Tax Promotion Funds to sponsor the 2018 Powerboat Nationals Formula 4 Global Championship Event October 27-28, 2018, approve reimbursing operating expenses for this purpose and make a finding that these event expenditures promote tourism. Prepared by: Ed Caum - Deputy Director of Tourism/Sports Marketing 7.H Packet Pg. 163 09/24/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.H Doc ID: 6798 Item Summary: Recommendation to use Tourist Tax Promotion Funds to sponsor the 2018 Powerboat Nationals Formula 4 Global Championship Event October 27-28, 2018, approve reimbursement of operating expenses for this purpose and make a finding that these event expenditures promote tourism. Meeting Date: 09/24/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 09/19/2018 2:08 PM Submitted by: Title: Division Director - Tourism – Tourism Name: Jack Wert 09/19/2018 2:08 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 09/19/2018 2:08 PM Tourism Ed Caum Deputy Director Review Completed 09/19/2018 2:28 PM Tourism Jack Wert Director Completed 09/19/2018 3:35 PM County Manager's Office Michael Cox Executive Director- Corp Business Ops Skipped 09/20/2018 12:51 PM County Attorney's Office Colleen Greene Attorney Review Completed 09/20/2018 1:11 PM Tourist Development Council Jack Wert Meeting Pending 09/24/2018 9:00 AM 7.H Packet Pg. 164 09/24/2018 EXECUTIVE SUMMARY Recommend approval of Tourist Development Tax Promotion and Marketing funding to support the upcoming Winter Nationals Senior Softball Tournament on November 6-11, 2018 up to $6,105 and make a finding that these expenditures promote tourism. _____________________________________________________________________________________ OBJECTIVE: Recommend funding support for managing and promoting the Winter Nationals Senior Softball Tournament in Collier County during FY 19. CONSIDERATIONS: Collier County is scheduled to host the following event on November 6-11, 2018. The Tourism Division Sports Marketing Team in conjunction with Lee County Sports Development, has attracted this prestigious event to our community for the past five years. The projected hosting costs to manage this event is based on the 2017 event. The Tourism Division proposes to pay Parks and Recreation for the field rental costs and event staff support expenses for the event. Field rental and event staff assistance are authorized expenditures for the BCC approved Sports Assistance Program. Funding for these events is subject to TDC recommendation and Board approval. Winter Nationals Senior Softball Tournament will take place November 6-11, 2018 at North Collier Regional Park (NCRP). This is a co-hosted slow pitch men’s softball tournament with over 100 teams and participants in the 40 to 65 age categories. In 2017, this event attracted a total of 2,000 athletes and 720 room nights. Collier County facilities hosted 30 teams, 450 athletes and 327 room nights, TDT revenue of $2,526, and an Direct Spending of $174,995, for an investment of $6,105 in field rental and event staff costs. The 2018 event is projected to generate at least the 327 room nights as in 2017 in Collier County . The expenses to be paid for this event will be assistance with facility rental up to $4,905.00 and park staff overtime up to $1,200.00 for a total of $6,105.00. Year Projected 2018 2017 Direct Spending $174,995 $174,995 TDT Revenue $2,526 $2,526 Room Night 327 327 Acquisition Cost $15 (for $4,905) $15 (for $4,905) FISCAL IMPACT: Funding of up to $6,105 for support of the Winter Nationals Senior Softball Tournament is included in the requested FY 19 Tourism Division budget in Fund 184 for Sports Marketing Event support. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this action. LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: That the Board of County Commissioners approves Tourist Development Tax Promotion and Marketing funding to support the upcoming Sports Tourism Event, the Winter Nationals Senior Softball Tournament on November 6-11, 2018, up to $6,105 and make a finding that these expenditures promote tourism. Prepared by: Jeffrey M. John, Sports Development Manager 7.I Packet Pg. 165 09/24/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.I Doc ID: 6799 Item Summary: Recommend approval of Tourist Development Tax Promotion and Marketing funding to support the upcoming Winter Nationals Senior Softball Tournament on November 6 -11, 2018 up to $6,105 and make a finding that these expenditures promote tourism. Meeting Date: 09/24/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 09/19/2018 2:19 PM Submitted by: Title: Division Director - Tourism – Tourism Name: Jack Wert 09/19/2018 2:19 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 09/19/2018 2:20 PM Tourism Ed Caum Deputy Director Review Completed 09/19/2018 2:26 PM Tourism Jack Wert Director Completed 09/19/2018 3:36 PM County Manager's Office Michael Cox Executive Director- Corp Business Ops Skipped 09/20/2018 12:52 PM County Attorney's Office Colleen Greene Attorney Review Completed 09/20/2018 1:09 PM Tourist Development Council Jack Wert Meeting Pending 09/24/2018 9:00 AM 7.I Packet Pg. 166 09/24/2018 EXECUTIVE SUMMARY Recommendation to approve First Amendment to Agreement #17-7229-WV “Sports Facilities Assessment” with Hunden Strategic Partners, Inc., and make a finding that these expenditures promote tourism. OBJECTIVE: Perform consultant work in the phasing in of the design, build and operations of the recently approved Collier County Sports Complex. CONSIDERATIONS: On October 10, 2017 (Agenda Item 16.F.7), the County approved Agreement #17-7229-WV (the “Agreement”) with Hunden Strategic Partners, Inc. (the “Consultant”), to perform consultant work in the phasing of the design, build and operations of the Collier County Sports Complex for the annual lump sum amount of $34,500, reimbursable monthly upon completion of services. The attached First Amendment to the Agreement increases the total annual expenditure for these consulting services to $35,500. In addition, the Amendment adds an additional consulting position of Principal Strategist (at an hourly rate of $285) and five dollar an hour i ncreases to each of the Consultant’s previously approved personnel classifications. The addition of the Principal Analyst position is for Hunden president, Rob Hunden; who has provided most of the work on the County’s behalf. Mr. Hunden’s position and hourly rate was in the Consultant’s proposal but was inadvertently left off the list of hourly rates attached to the current contract. The slight increase in rates for the other positions reflect the rates that Hunden is currently charging other clients for similar work. Based on staff’s due diligence, by comparing rates charged by other firms performing similar work, staff find these increases justified. Additionally, the work the Consultant has provided for the County to date is an integral part of the historical data staff is using for all the planning and design for the Collier County Sports Complex. It is in the best interest of the County to continue working with the Consultant at these slightly increased hourly rates to provide oversight on this important construction project. The Consultant will perform tasks within the agreed upon scope of the agreement and will present its findings monthly to County Staff, who will in turn report those findings to the County Commission quarterly. FISCAL IMPACT: Funding for this additional scope of consulting services by Hunden Strategic Partners of $35,500 is in the proposed Tourism Division FY 19 budget in Fund 184, Contractual Services. This amount reflects a 3% increase on hourly rates for Hunden staff for this service. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. -SRT RECOMMENDATION: To approve the First Amendment to Contract #17-7229-WV Sports Facilities Assessment with Hunden Strategic Partners, Inc., and make a finding that these expenditures promote tourism. Prepared by: Ed Caum, Tourism Deputy Director 7.J Packet Pg. 167 09/24/2018 ATTACHMENT(S) 1. 17-7229 WV Hunden Strategic_Contract (PDF) 2. Amendment to Agreement 17-7229-WV (PDF) 7.J Packet Pg. 168 09/24/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.J Doc ID: 6800 Item Summary: Recommendation to approve First Amendment to Contract #17-7229-WV “Sports Facilities Assessment” with Hunden Strategic Partners, Inc. and make a finding that these expenditures promote tourism. Meeting Date: 09/24/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 09/19/2018 2:33 PM Submitted by: Title: Division Director - Tourism – Tourism Name: Jack Wert 09/19/2018 2:33 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 09/19/2018 2:33 PM Tourism Ed Caum Deputy Director Review Completed 09/19/2018 2:38 PM Tourism Jack Wert Director Completed 09/19/2018 3:29 PM County Manager's Office Michael Cox Executive Director- Corp Business Ops Skipped 09/20/2018 12:52 PM County Attorney's Office Colleen Greene Attorney Review Completed 09/20/2018 1:06 PM County Attorney's Office Scott Teach Additional Reviewer Completed 09/20/2018 2:21 PM Tourist Development Council Jack Wert Meeting Pending 09/24/2018 9:00 AM 7.J Packet Pg. 169 7.J.1Packet Pg. 170Attachment: 17-7229 WV Hunden Strategic_Contract (6800 : Amendment #1 to Contract #17-7229-WV) 7.J.1Packet Pg. 171Attachment: 17-7229 WV Hunden Strategic_Contract (6800 : Amendment #1 to Contract #17-7229-WV) 7.J.1Packet Pg. 172Attachment: 17-7229 WV Hunden Strategic_Contract (6800 : Amendment #1 to Contract #17-7229-WV) 7.J.1Packet Pg. 173Attachment: 17-7229 WV Hunden Strategic_Contract (6800 : Amendment #1 to Contract #17-7229-WV) 7.J.1Packet Pg. 174Attachment: 17-7229 WV Hunden Strategic_Contract (6800 : Amendment #1 to Contract #17-7229-WV) 7.J.1Packet Pg. 175Attachment: 17-7229 WV Hunden Strategic_Contract (6800 : Amendment #1 to Contract #17-7229-WV) 7.J.1Packet Pg. 176Attachment: 17-7229 WV Hunden Strategic_Contract (6800 : Amendment #1 to Contract #17-7229-WV) 7.J.1Packet Pg. 177Attachment: 17-7229 WV Hunden Strategic_Contract (6800 : Amendment #1 to Contract #17-7229-WV) 7.J.1Packet Pg. 178Attachment: 17-7229 WV Hunden Strategic_Contract (6800 : Amendment #1 to Contract #17-7229-WV) 7.J.1Packet Pg. 179Attachment: 17-7229 WV Hunden Strategic_Contract (6800 : Amendment #1 to Contract #17-7229-WV) 7.J.1Packet Pg. 180Attachment: 17-7229 WV Hunden Strategic_Contract (6800 : Amendment #1 to Contract #17-7229-WV) 7.J.1Packet Pg. 181Attachment: 17-7229 WV Hunden Strategic_Contract (6800 : Amendment #1 to Contract #17-7229-WV) 7.J.1Packet Pg. 182Attachment: 17-7229 WV Hunden Strategic_Contract (6800 : Amendment #1 to Contract #17-7229-WV) 7.J.1Packet Pg. 183Attachment: 17-7229 WV Hunden Strategic_Contract (6800 : Amendment #1 to Contract #17-7229-WV) 7.J.1Packet Pg. 184Attachment: 17-7229 WV Hunden Strategic_Contract (6800 : Amendment #1 to Contract #17-7229-WV) 7.J.1Packet Pg. 185Attachment: 17-7229 WV Hunden Strategic_Contract (6800 : Amendment #1 to Contract #17-7229-WV) 7.J.1Packet Pg. 186Attachment: 17-7229 WV Hunden Strategic_Contract (6800 : Amendment #1 to Contract #17-7229-WV) 7.J.1Packet Pg. 187Attachment: 17-7229 WV Hunden Strategic_Contract (6800 : Amendment #1 to Contract #17-7229-WV) 7.J.1Packet Pg. 188Attachment: 17-7229 WV Hunden Strategic_Contract (6800 : Amendment #1 to Contract #17-7229-WV) 7.J.1Packet Pg. 189Attachment: 17-7229 WV Hunden Strategic_Contract (6800 : Amendment #1 to Contract #17-7229-WV) 7.J.1Packet Pg. 190Attachment: 17-7229 WV Hunden Strategic_Contract (6800 : Amendment #1 to Contract #17-7229-WV) 7.J.1Packet Pg. 191Attachment: 17-7229 WV Hunden Strategic_Contract (6800 : Amendment #1 to Contract #17-7229-WV) 7.J.2 Packet Pg. 192 Attachment: Amendment to Agreement 17-7229-WV (6800 : Amendment #1 to Contract #17-7229-WV) 7.J.2 Packet Pg. 193 Attachment: Amendment to Agreement 17-7229-WV (6800 : Amendment #1 to Contract #17-7229-WV) 09/24/2018 EXECUTIVE SUMMARY Recommendation to approve the submittal of a grant application to Visit Florida in the amount of $70,000 to for the Tourism Recovery Grant Program for Red Tide in Collier County and make a finding that this action promotes tourism. OBJECTIVE: To leverage Visit Florida Tourism Recovery Grant Program for Red Tide Grant Application to use $70,000 to market nationally that our “Beaches Are Open” in Collier County. CONSIDERATIONS: Visit Florida’s Recovery Grant Program is designed to assist DMOs and CVBs attract visitors back to Florida, following the current Red Tide Bloom. These funds will be used specifically for marketing Collier County and will generate significant out-of-state economic impact for the state of Florida. The Visit Florida Board of Directors created these grants specifically to offset the loss of business that was experienced in southwest Florida do to the water conditions in our area. The CVB has prepared an application to request funds to be used in marketing our “Beaches Are Open” Campaign once the Red Tide Bloom has subsided in our immediate area in Collier County. FISCAL IMPACT: There is no fiscal impact associated with applying for this grant. If approved, the additional grant funds will assist in creating a marketing campaign to invite visitors back to our beaches. GROWTH MANAGEMENT IMPACT: There is no Growth Management impact associated with this Executive Summary. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majorit y vote for approval. - CMG RECOMMENDATION: To approve the submittal of a grant application to Visit Florida in the amount of $70,000 to creating a marketing campaign to invite visitors back to our beaches and make a finding that this action promotes tourism. Prepared by: Ed Caum, Deputy Director Tourism ATTACHMENT(S) 1. Collier County Application - Visit Florida Tourism Recovery Grant Program for Red Tide Final Draft (DOCX) 7.K Packet Pg. 194 09/24/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.K Doc ID: 6801 Item Summary: Recommendation to approve the submittal of a grant application to Visit Florida in the amount of $70,000 to for the Tourism Recovery Grant Program for Red Tide in Collier County and make a finding that this action promotes tourism. Meeting Date: 09/24/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 09/19/2018 2:54 PM Submitted by: Title: Division Director - Tourism – Tourism Name: Jack Wert 09/19/2018 2:54 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 09/19/2018 2:54 PM Tourism Ed Caum Deputy Director Review Completed 09/19/2018 2:57 PM Tourism Jack Wert Director Completed 09/19/2018 3:15 PM County Manager's Office Michael Cox Executive Director- Corp Business Ops Skipped 09/20/2018 12:53 PM County Attorney's Office Colleen Greene Attorney Review Completed 09/20/2018 2:37 PM Tourist Development Council Jack Wert Meeting Pending 09/24/2018 9:00 AM 7.K Packet Pg. 195 1 VISIT FLORIDA Tourism Recovery Grant Program for Red Tide Grant Application Submitted by: The Naples Marco Island and Everglades CVB - “Beaches are Open” or “Return to Paradise” Campaign Collier County, Florida October 15-31, 2018 Background: This grant application is submitted by the Naples Marco Island and Everglades CVB, which is the tourism development division of Collier County Government. Collier County is one of the destinations adversely impacted by the 2018 red tide outbreak in Southwest Florida and are in Governor Rick Scott’s August 2018 emergency order (EO 18-221). The bureau is requesting $70,000, which is broken down on the attached media plan. This application to VISIT FLORIDA’s Tourism Recovery Grant Program is for funds to be used by Collier County for a multi- pronged marketing and public relations campaign designed to most effectively and efficiently rebuild market share lost due to red tide. Collier County is also working in partnership with Manatee, Sarasota, Lee and Charlotte counties on the submission of a separate Southwest Florida regional grant application for a cooperative, multi-DMO effort in support of the entire, Red Tide affected region. The 2017/2018 red tide crisis has had adverse economic impact and created a current and future negative public perception of Collier County as a tourist destination. As a coastal community, we attract visitors to Florida who are seeking clean beaches, fresh seafood, fishing, boating and an abundance of water-related recreational activities. All are directly dependent on water quality. The destination has experienced a severe downturn in visitation. Charter fishing captains and other water-based businesses are on the verge of closure. Occupancy for all types of accommodations are significantly depressed while restaurants and attractions sit idle. Since June 2018 when the red tide bloom drifted back into the area and caused significant fish kills, negative national press coverage of this issue has increased exponentially. Our brand is specifically built around outdoor offerings. Our destination’s tagline is “Florida’s Paradise Coast”. Recent press coverage stands in stark contrast to the destination’s brand promise and is greatly affecting the area’s visitation. The effects of the red tide outbreak are projected to continue to impact our area’s economy for months to come and long after the bloom clears. At the time of submitting this grant, scientists are not able to predict when the red tide bloom will end, and some scientists have said it may clear in 2019. 7.K.1 Packet Pg. 196 Attachment: Collier County Application - Visit Florida Tourism Recovery Grant Program for Red Tide Final Draft (6801 : Visit Florida Grant 2 The results of Collier County’s marketing efforts to uniquely define the destination and engage in efficient, effective marketing has proven to engage and attract visitors. The County has realized an increase in visitor spending of 4.2% in Tourist Development Tax collections year-to-date through June, of 3.1%. The CVB is making this application in need of the financial resources to allow it to counter the negative perception created by red tide and to portray the area as a desirable Florida destination and assure potential visitors that area beaches, offshore coastal islands, and boating and fishing environments are once again pristine and enjoyable. Efforts will also be focused on encouraging visitors who have chosen other destinations during red tide to reconsider “Returning to Paradise”. Goals: • Create messaging that will mitigate negative perception and misinformation pertaining to the red tide event. • Raise awareness among potential visitors to the Collier County area while assuring and demonstrating that coastal areas and waterways are clean, clear and available for visitation, recreation and enjoyment. • Reach potential visitors consistent with the destination’s visitor profile within geographic core markets, such as lift markets serviced by Fort Meyers International Airport (RSW). • Provide visitors with the tools and information that allow them to personally and quickly ascertain water and beach conditions, proving the destination’s claims of offering beach and water environments that can be fully enjoyed upon visitation. • Engage marketing and communications tactics that are proven, measurable and can demonstrate the assurance of direct return on investment. • Offer calls to action which will direct potential visitors to the CVB’s website and marketing campaign “Beaches are Open” or “Return to Paradise”. • Convey information that will encourage potential visitors to book area accommodations and plan activities such as fishing and boating excursions, boat rentals, other water recreational activities, visiting area beaches and state parks, and dining in local restaurants. Target Audiences: Demographics: Primary target of the effort will be women 35–64 years of age with families and exhibiting $150k+ in household income. Secondarily, the effort will target couples with women 45-64 and $100k+ in household income. Efforts will also utilize behavioral and contextual targeting against travel interests and response. Geographic: Primary geographic targets for the destination will be this Fall and Winter. Primary markets include the Northeast and Midwest U.S. markets. Winter targeting provides more focus on Northeastern, Midwest and Canadian markets. 7.K.1 Packet Pg. 197 Attachment: Collier County Application - Visit Florida Tourism Recovery Grant Program for Red Tide Final Draft (6801 : Visit Florida Grant 3 Psychographics and Expressed Interests: Efforts will target individuals seeking relaxation and release through a multitude of experiences which can be found “outside” in the Collier County. As mentioned above, the effort will utilize behavioral and contextual targeting by those expressing travel interests, specifically beach and water-related activities. Strategies and Tactics: The CVB’s efforts will include strategies and tactics designed to reach the stated objectives. Using a highly data-driven approach, the CVB favors marketing efforts that can deliver metrics to prove return on investment. All tactics will utilize the VISIT FLORIDA Grant Logo where applicable. Message Tactics: At the time of execution, all pre-planned messaging will convert to post-red tide messaging. Communication will depict an outdoor destination with clean and clear beaches along with a variety of water related recreational o pportunities. Paid Digital Advertising: Once red tide subsides, Collier County proposes targeting top markets for a two-month period with paid digital advertising. Messaging will focus on promoting the area’s beautiful beaches and islands. Channels will include: • Adara: The CVB has been advertising through Adara and found it to be a very cost-effective platform to reach potential visitors, with a high rate of conversion. Additionally, Adara conversions have a shorter booking window, compared to other platforms as measured by Arrivalist. • Weather Channel/AccuWeather: This weather platform will allow the VCB to implement weather triggered marketing through display advertising and let people know our destination’s beaches and waterways are clean, clear and ready for their arrival. Weather platforms can launch core messages in a compelling way when weather isn’t ideal in the targeted markets and allows the audience to learn more about the destination and its offerings through high-impact creative units. • Paid Social: The CVB has been actively utilizing paid social media ads on Facebook, Instagram, and Twitter to promote the destination during their year-round campaigns with an excellent engagement rate and increase in website traffic. Ensuring paid social media is a part of the digital media buy allows for the VCB to not only target but engage with potential visitors. Public Relations: Since August 2018 when the red tide media coverage reached a national level, Collier County has primarily pitched non- beach destination experiences, postponed familiarization trips to the area and closely monitored media coverage for inaccuracies. Once the red tide subsides, the CVB proposes hosting key media influencers for a group familiarization tour for 4 days and 3 nights, focused on the beaches and islands, to experience the area’s beautiful, clean beaches “for themselves.” The anticipated results from this familiarization trip would be coverage from participating media and the estimated 7.K.1 Packet Pg. 198 Attachment: Collier County Application - Visit Florida Tourism Recovery Grant Program for Red Tide Final Draft (6801 : Visit Florida Grant 4 publicity value of this coverage would be measured using the CVB’s PR monitoring tools in concert with our PR agency of record, Lou Hammond Group, based in New York. Other media tactics that are currently part of the CVB’s annual plan and will be employed post-red tide to include: Brining in an National influencer to go on morning TV shows in target markets with a “Beaches are Open” or “Return to Paradise” message. • Pitching beach/island focused stories, monitoring coverage and actively reaching out to media to correct any misinformation. • Deskside visit(s) to journalists in key feeder markets. • Attending major PR events to spread the word that the area’s beaches and water areas are clean, clear and enjoyable. Social: Currently, Collier County is focusing on non-beach experiences in the area and directing any inquiries regarding red tide to its Beach Conditions information page (ParadiseCoast.com/Beaches) which offers links to the most accurate and up- to-date information on water quality from experts. Once the red tide subsides regionally, Collier County plans to push out real-time photos and videos of area beaches and waterways through their social channels and will be encouraging our tourism partners to do the same. In addition, Collier County proposes to identify one or more strong social influencers in key market(s) to contract for coverage focusing on the beaches and water-related activities in our area. This would be paid coverage that guarantees online content on the influencer(s)’ platforms. Anticipated Results and Measurement: Collier County’s marketing platforms are typically chosen based on their ability to be measured. The destination takes an extremely data-driven approach in its planning, execution, review and analysis. Along with its marketing partners, the CVB consistently reviews and analyzes all efforts of its marketing investment confirming anticipated return, adjusting for continued or increased outcomes, and/or leveraging opportunities that emerge from efforts or the analysis of those efforts. Global, Market-Wide Anticipated Results and Measurement: Through the marketing efforts outlined on previous pages, Collier County anticipates mitigating the negative economic impact red tide has had on our destination’s tourism industry. Economic impact of tourism in our destination is measured through the following data sources: • Tourist Development Tax collections, reported monthly by the Collier County tax collector. • ADR, Occupancy and RevPAR for area accommodations reported monthly through Smith Travel Research and All the Rooms. All the Rooms is segmented by region of county. 7.K.1 Packet Pg. 199 Attachment: Collier County Application - Visit Florida Tourism Recovery Grant Program for Red Tide Final Draft (6801 : Visit Florida Grant 5 • Estimated total economic impact, estimated visitation and estimated direct expenditures reported by contracted consultant, Research Data Services, Inc. through 2018. Remaining 2018 reporting scheduled for Q2/Q3 and Q4. Measuring our analytics with our competitive set of destinations using Smith Travel Research data for occupancy, ADR and RevPAR. Anticipated Results and Measurement by Specific Tactic: • Paid Digital Media is expected to raise awareness and generate over 2.9 million impressions during a two- month timeframe. Targeted Results:  Social: 500k estimated impressions  Adara: 500k estimated impressions  Arrivalist 500k estimated impressions  Weather Channel/AccuWeather: 1.2 million estimated impressions Measurement:  Arrivalist tracks conversion on platforms based on physical location or an “arrival” for display ad platforms that allow digital tracking codes to be triggered on exposure or click. Additionally, visits to landing pages, which will be utilized during the campaign, can be tracked directly to the originating digital ad.  Adara tracks conversions through data partners (accommodations, flights, attraction tickets, etc.) Social Media engagement: • Live-streaming webcam: Live video feed demonstrates to potential visitors in real-time that our beaches are clean and clear of red tide. View data, website traffic and social engagement will be used to measure this campaign component. • Public Relations FAM: The FAM is expected to produce coverage that will resonate with our campaign target(s). Specific stats, such as total reach and total publicity value, can’t be immediately calculated after the media leave the destination but can be projected based on historical FAM results.  Our goal with this FAM is to target top-tier media within our key target markets. The CVB utilizes powerful media monitoring tools through our Advertising and PR Agencies that have capabilities to report total mentions, total reach, total publicity value, DMA mentions over time, share of sentiment, share of coverage by media type and share of voice. Social Influencers: Social Influencer(s)– Generate coverage from select influencer(s) who demonstrate a strong following and level of engagement in their market of influence. Quantity and types of influencer posts will be pre-determined by the VCB before influencer trip(s). Audience engagement and exposure with posts will be measured and reported on by platform. 7.K.1 Packet Pg. 200 Attachment: Collier County Application - Visit Florida Tourism Recovery Grant Program for Red Tide Final Draft (6801 : Visit Florida Grant 6 Media Plan and Proposed Budget - Dynamic Content Modules Activated for visitors actively searching for beach/water-related content (already in place) $0 PUBLIC RELATIONS: Familiarization Tour for 10-12 - Top tier travel media and influencers (6-week planning) 4 days/3 nights $20,000 Targeting influencer in morning shows live in target markets (Emily Thompson -Mirroring our post Irma efforts) $22,000 Paid Media Tactics (Advertorial) $7,500 Ongoing non-paid media tactics $0 SOCIAL MEDIA: Social Influencer Trip (guaranteed coverage) $12,000 Paid Social Media Buys Targeting Key Market Areas $8,500 Ongoing non-paid social media tactics $0 TOTAL: $70,000 KEY: = Proposed efforts to be funded through VISIT FLORIDA Tourism Recovery Grant Program for Red Tide = Planned CVB marketing efforts to carry post red tide messaging (no funding requested) 7.K.1 Packet Pg. 201 Attachment: Collier County Application - Visit Florida Tourism Recovery Grant Program for Red Tide Final Draft (6801 : Visit Florida Grant 09/24/2018 EXECUTIVE SUMMARY Recommendation to approve the Fiscal Year 2018-19 Strategic Marketing Plan for the Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) and make a finding that this plan promotes tourism. OBJECTIVE: Review the strategic plan for the destination for FY 19 commencing October 1, 2018. CONSIDERATIONS: During 2018, the CVB conducted meetings with its marketing partners at quarterly Advisory Roundtables where numerous elements of our destination marketing efforts were discussed. Additional input was gained at our day-long strategic retreat on June 27, 2018 attended by over 80 tourism industry partners and monthly face-to-face meetings with hotel sales and marketing managers and PR representatives. The information collected from all these above sources has been analyzed and has now been compiled into a one-year marketing plan to promote the destination and a two-year long-range Strategic Plan to meet our destination marketing objectives in the future. The draft plan is now ready for TDC review and recommendation to the BCC. Each TDC member has been provided a PowerPoint Summary and printed version of the 2018-19 Marketing Plan for review at the September 24 TDC meeting. The plan includes all aspects of the CVB’s initiatives to market Collier County worldwide as a tourism destination of choice for group meetings, sports events and leisure vacations in 2018-2019. Following TDC review and recommendation, the plan will be presented as a draft to the BCC on October 9, 2018 for final approval. The approved final plan will then be posted on our website for use by our Collier tourism industry partners. The plan includes Goals, Objectives, Situation Analysis, Strategies, Implementation details, and detailed planned expenditures for each marketing discipline in the Tourism Division Budget for FY 19. Those planned expenditures include Administrative Costs, Marketing and Advertising, Public Relations and Communications, Group and Leisure Sales, Sports Marketing, Film and Entertainment, International Representation in UK, Europe and Latin America. FISCAL IMPACT: The projected destination marketing budget to support this strategic marketing plan is $5.0 million in paid advertising and promotion plus Contracted Services, Promotions, Sports Marketing and Group Meetings support totaling an additional $6.8 million. These expenditures are funded by the FY 19 projected tourist development tax revenue, collected monthly by the Collier County Tax Collector. These funds are a part of Funds 184, 193, 194, 196 and 758 in the proposed Tourism Division budget for FY 19. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To recommend approval of the Fiscal Year 2018-19 Strategic Marketing Plan for the Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) and make a finding that this Plan promotes tourism. Prepared by: Jack Wert, Tourism Division Director 7.L Packet Pg. 202 09/24/2018 ATTACHMENT(S) 1. 2019- Mktg Plan Presentation to Industry (PDF) 7.L Packet Pg. 203 09/24/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.L Doc ID: 6802 Item Summary: Recommendation to approve the Fiscal Year 2018-19 Strategic Marketing Plan for the Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) and make a finding that this plan promotes tourism. Meeting Date: 09/24/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 09/19/2018 3:21 PM Submitted by: Title: Division Director - Tourism – Tourism Name: Jack Wert 09/19/2018 3:21 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 09/19/2018 3:21 PM Tourism Ed Caum Deputy Director Review Completed 09/19/2018 3:23 PM Tourism Jack Wert Director Completed 09/19/2018 3:23 PM County Manager's Office Michael Cox Executive Director- Corp Business Ops Skipped 09/20/2018 12:54 PM County Attorney's Office Colleen Greene Attorney Review Completed 09/20/2018 1:06 PM Tourist Development Council Jack Wert Meeting Pending 09/24/2018 9:00 AM 7.L Packet Pg. 204 Destination Marketing Plan 2018-19 7.L.1 Packet Pg. 205 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Red Tide Recovery Plan •October is the projected start of the Plan –Messaging will shift to a “Return to Paradise” campaign •support the Stone Crab Festival October 26-28 in Tin City •Encourage visitors to “Return to Paradise” for stone crab claws and all things great on Florida’s Paradise Coast •PR, Digital and Social campaign will focus on returning for the Holidays and season •Grants applied for with Visit Florida –Regional Google campaign –Paradise Coast grant for Post Red Tide advertising and PR •Emergency Funding –Advertising, digital, social media, PR program to promote “Return to Paradise” –Distribute feature stories on fishing fleet, restaurants, shopping to support jobs in tourism industry •Every 45 new visitors we attract will support one additional hospitality & tourism industry job 7.L.1 Packet Pg. 206 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Destination Messaging Plan •Destination Marketing Campaign will launch in mid November in our winter feeder markets –Naples Restaurant Week –CME Group Classic-November LPGA Final Tour Stop –QBE Shootout December-Greg Norman –Football University (FBU) National Championships –Nationally televised finals with opportunity to showcase our destination as open and welcoming guests with no Red Tide 7.L.1 Packet Pg. 207 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Destination Marketing Plan Preview •Winter Campaign will continue to use the Love, Paradise theme with an aggressive media schedule in Northeast, Midwest, Canada, Florida, Europe, UK and Latin America •Special events promotion and continual live social media posts will supplement the paid media buy in all markets •PR will precede the paid media campaign launch in our top feeder markets 7.L.1 Packet Pg. 208 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Destination Marketing Plan 2018-2019 7.L.1 Packet Pg. 209 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Marketing Plan Development Highlights •Monthly meetings with hotel Sales & Marketing staffs on strategy •Quarterly roundtable meetings to discuss strategies and new marketing techniques with hotels, attractions, shopping, restaurants •Monthly reports on market conditions from Research Data Services, secondary research and from our International reps •Annual Marketing Summit (June ‘18) –100 Tourism Industry Partners helped shape the plan –Input from Sales, PR, International, Sports Council, etc. 7.L.1 Packet Pg. 210 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Planning Overview •Three Year Look Back: results, trends, data, data, data •TDC Engagement Break Outs PLANS Pivot. Purge. Proceed. BRAND ASSETS Refine. Recycle. Reuse. •Stakeholder Engagement Break Outs •Plan Development Continuation 7.L.1 Packet Pg. 211 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) 7.L.1 Packet Pg. 212 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Exploit Our Strengths •Year -round warm climate featuring sunshine, water activities and relaxation •We are a slower-paced, unique destination offering a peaceful, serene environment •Over thirty miles of award-winning soft, white sand beaches •A “Foodie” paradise featuring over 50 locally owned, one-of-a-kind restaurants and award winning chefs and cuisine •World -class resorts and amenities offering an affordable luxury visitor experience plus a large variety of price points to fit every traveler’s needs and budget •Unique boutique shopping opportunities from bargains to designer brands •A wide range of arts, culture and performance offerings •International Airport (RSW) with direct service to and from 48 domestic markets, 16 different carriers, seven international feeder markets and five carriers, with capacity for future expansion for new or added frequency of service •Easy access to I-75, US 41 and other major Florida roadways •A strong, integral part of the Florida Brand in International and domestic markets •Strong brand acceptance and recognition in our community, in our leisure feeder markets and with group meeting planners and sports event organizers •Strong working relationship with Chambers, Economic Development and other stakeholder groups in planning for future community growth and infrastructure •Home to the world-famous Everglades, Everglades National Park and the 10,000 Islands •Recognized as the # 1 “Happiest and Heathiest Community in the U.S.” and a “Blue Zone Community” 7.L.1 Packet Pg. 213 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Minimize our Weaknesses •Higher than average airfares into Southwest Florida International Airport (RSW) •Limited direct flights from the U.S. West Coast and from UK and South America •Higher than average transportation cost from RSW to Naples and Marco Island •Some visitors find their visits more expensive than expected, especially in “high season” •Sports event facilities are at capacity and have limited opportunity to accept new, or to expand current event sizes in the future •Continued perception as a retirement community with limited family activities •Limited entertainment and nightlife hours and options •Limited public transportation options from nighttime activities to hotels •Limited culturally diverse activities and infrastructure 7.L.1 Packet Pg. 214 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Implement Opportunities •New direct commercial air service to RSW will make us more accessible to visitors •Local transportation providers are showing interest in offering affordable airport transfers in the future •New local transportation options like “Beach Bugz” and “Slider” offer visitors new ways to access nightlife and their hotels •New hotel opportunities and redevelopment activity in our community is driving more developer interest •Social media engagement will attract more visitors in the shoulder periods using new technology in virtual reality and 360 videos •Increased group meeting demand encourages expansion and enhancement of resorts and hotels, and new infrastructure to service that demand •Our Community Relations/Advocacy Plan is enabling us to change perceptions of the importance and benefits of our destination marketing efforts to our citizens, media and stakeholders 7.L.1 Packet Pg. 215 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Mitigate Threats •Natural and manmade disasters can discourage new and repeat visitation and could threaten our “safe destination” reputation •Water pollution, algae blooms and ground water runoff has a negative impact on our natural estuaries, our eco-systems and discourages future visitation •Epidemics and diseases such as Zika are a challenge to future visitor growth •Summer rains and mosquitos, spring wildfires, winter droughts and cold snaps all hinder outdoor activities and travel during those situations •Homeland Security mandates continue to discourage International visitation and show US as unwelcoming •Recent terror incidents in Florida, other states in the U.S. and in Europe can discourage travel to our area from worldwide feeders •Non-traditional vacation and other accommodation rentals limit our potential revenue from tourist tax •International currency exchange rate fluctuations affect visitation demand 7.L.1 Packet Pg. 216 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) We Know Our Target Customer. (and we know them very well) 7.L.1 Packet Pg. 217 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) 48.3 Skews Female Average age HHI of $150K+ Core Demographic Profile 7.L.1 Packet Pg. 218 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Neuromarketing + Psychographics 7.L.1 Packet Pg. 219 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) 48.3 Skews Female Average age HHI of $150K+ Foodie Fashion Travel, Travel, Travel News Culture EQ+IQ Philanthropic Eco-Conscious Cares for Others Self Loving Entertainment Reads Books Education Status Conscious 7.L.1 Packet Pg. 220 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Using Data to Drive Our Business Decisions •Strong established market = Northeast •Growing emerging market = Midwest •Farther distances traveled = Longer Stays •Summer occupancy from concentrated Florida visitation •Strong visitation from Florida year round •Emerging markets that supply visitors but are not currently targeted 7.L.1 Packet Pg. 221 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Arrival Markets of Opportunity Denver, CO Baltimore, MD St. Louis, MO Charlotte, NC Nashville, TN Cincinnati, OH Dallas, TX Houston, TX San Francisco, CA 7.L.1 Packet Pg. 222 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Customer Segments + Arrival Markets + Airport Lift 7.L.1 Packet Pg. 223 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Strategic Priorities 7.L.1 Packet Pg. 224 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Established Markets Fort Lauderdale Miami Sarasota Tampa St. Petersburg Orlando New York New Jersey Boston Philadelphia Chicago Growth Markets Minneapolis/St. Paul Indianapolis Milwaukee Cincinnati Cleveland Columbus Detroit St. Louis Atlanta Emerging Markets Asheville Charlotte Nashville Baltimore Washington D.C Houston Dallas Denver San Francisco 7.L.1 Packet Pg. 225 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) •Increase overall visitation from growth markets o Midwest o Southeast •Increase length of stay for established market customers o Northeast, Florida, etc. o Increase visitation in the summer months when occupancy is lower •Test new emerging markets o Increase database = build our customer and sales pipelines o Educate new customers on our destination Goals 7.L.1 Packet Pg. 226 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) The Growth Markets 60% focus Strategy •Promote year round travel •Aggressive lead generation and engagement •Target couples/families in Winter •Target families leading into Spring/Summer Tactics •Newsletter campaigns •Out of home promotion •Influencer campaigns •Digital •Radio 7.L.1 Packet Pg. 227 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) The Established Markets 30% Strategy •Promote repeat visitation •Promote stay an extra day •Allow content to nurture/engage audiences •Promote “new” activities and events (Everglades National Park) Tactics •Geotargeting, retargeting and paid social •Newsletters to existing lists with appropriate lead time per market •Online content with week long itineraries •Sharing content through social 7.L.1 Packet Pg. 228 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) The Emerging Markets 10% Strategy •Communicate core brand messages •Allow content offerings to drive new qualified leads (consumer, business) •Promote unique “niche” destination offerings Tactics •Newsletter campaigns •Digital testing 7.L.1 Packet Pg. 229 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) The Media & Partnerships Strategic Approach •Fewer, more impactful and fully leveraged media partners •Leveraged, enhanced sports sponsorships •Annual plans = increased purchasing power + added value •National + Regional + Local =Awareness + Lead Gen + Engage •Seek customized, ownable multi-platform deliverables •Increase accountability for peak ROI and ROO performances 7.L.1 Packet Pg. 230 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) •Radio Advertising •Digital Content •Market Social Influencers •Mid-Aug. thru end of Sept. 2018 •Growth Market Focus •Market Sweepstakes (data capture) •Two Stations per Market o Atlanta o Chicago o Cleveland o Detroit o Indianapolis o Minneapolis A Mid-Summer Start on an Integrated Partnership •National Influencer Inclusion •Video Content Development •Social Content Curation •Advertising Voice-Overs •Distribution •On Air •Online •Social •Experiential Marketing •Brand Ambassadors •On Site Branding •Branded Giveaways •Social Media Overlay •Sweepstakes (data capture) •Two Events o Chicago –July 28 o Atlanta –Sept. Advertising Media + Influencers + Experiential 7.L.1 Packet Pg. 231 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) 7.L.1 Packet Pg. 232 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Destination Marketing Plan Highlights 7.L.1 Packet Pg. 233 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Plan Components •Two Year Strategic Plan 2019-2020 –Longer Term Goals, Objectives and Strategies •One Year Integrated Marketing Plan 2018-19 –Mission & Value Statements –Destination Marketing Goals –Destination Marketing Objectives –Customer Segments & Target Markets –Destination Marketing Strategies & Tactics –Destination Media Plan –Marketing Plans for Sales, PR, Sports, Film 7.L.1 Packet Pg. 234 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) One Year Plan Components (Cont.) •International Representatives Plans –UK/Ireland, European, Brazil/Latin America •Nature Tourism Plan (Eco, Fishing, Reefs, etc.) •Arts, Culture & Heritage Plan •Air Service Marketing Support Plan •Market Intelligence –Destination Situation Analysis –Strengths, Weaknesses, Opportunities, Threats –Analytics Report for 2017 –Analytics Report YTD for 2018 –Competitive Analysis •Implementation Schedules –E-Newsletters –Social Media Posts •Budgets -2017-2018 –Media/Production Budget –Budgets by Marketing Disciplines 7.L.1 Packet Pg. 235 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Mission, Vision Values, Commitment CVB Mission Statement To promote year-round distinctive, world-class vacation and group meeting experiences, which result in positive economic growth and stability for Collier County. Our Customer Mission Statement To be the trusted source of visitor information, destination amenities and activities to vacationers, meeting attendees, sports event participants and news media. CVB Vision Statement To be recognized as the most desirable year-round tourism destination in the world. Value Proposition –The value of our destination is communicated through highly targeted marketing tactics to show the sustainability of our natural resources and our quality of life. –We ascribe to Collier County’s Value/Guiding Principles as a division and as the official Destination Marketing Organization for Collier County. Our Commitment We are dedicated to attracting high value visitors to our area, and encouraging them to spend their travel dollars in our area businesses. By encouraging year-round visitation, we support permanent employment that levels out the peaks and valleys in the annual business cycle in Collier County. 7.L.1 Packet Pg. 236 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) STRATEGIC LONG-TERM GOALS 2019-20 •Provide tourism industry leadership to ensure we remain competitive •Be recognized as the trusted source for travel information and planning services for Collier County, including Naples, Marco Island, Everglades City and the western part of the Everglades •Maintain and grow the market share of Florida visitors to Florida’s Paradise Coast of Naples, Marco Island and the Everglades •Utilize the financial and staff resources of the CVB to their highest and best use •Continue to build trust and engagement with our local and regional stakeholders and tourism industry partners •Create, support and implement year-round destination marketing initiatives to level out the seasonality in visitation to our area 7.L.1 Packet Pg. 237 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) STRATEGIC LONG-TERM OBJECTIVES 2018-19 •Increase the percentage of group meeting attendee visitors to exceed 45% of total destination visitation by calendar year-end 2020 •Grow the return on investment of visitor spending from each dollar of advertising invested by $10 each year to reach $130 by the end of 2020 •Grow our visitor satisfaction level to 97% by the end of 2019 •Grow the economic impact to our community from visitor expenditures by 5% per year •Grow the number of annual visitors by 1% in 2019 & 2% in 2020 •Grow the number of hotel room nights consumed by 1% each year through 2020 7.L.1 Packet Pg. 238 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Branding Brand Statement Our area is known as: “Naples, Marco Island and the Everglades Florida’s Paradise Coast” Brand Promise We promise our visitors that they will: “Love what they discover in Paradise” This promise embodies our brand amplifying phrase: “Love, Paradise” 7.L.1 Packet Pg. 239 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) DESTINATION MARKETING OBJECTIVES •Grow the number of annual visitors by 1%in 2019 and 2%in 2020 •Increase percentage of group meeting attendees to 45%of total visitation •Grow Visitor Satisfaction level to 97% •Grow visitor spending by 5%per year •Increase inquiries to our tourism website by 2% ●Grow requests for our Official Visitor Guide by 1% ●Grow Return on Investment (ROI)of visitor spending to advertising dollars invested by $10 per year to reach $130 by 2020 7.L.1 Packet Pg. 240 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) LEISURE TRAVELERS: Primary Demographic:Adults 35 to 64,including Boomers and Generation X •Household income of $150,000. •Campaigns should be skewed toward women ●Boomer Generation ○55 -70 age group favoring Women,families and couples ○Affluent:$150,000+household income ●Generation X ○35 -54 age bracket is the first 190 years of our primary target of adults 35 -64 ○Travel as couples and families weighted toward women Target Markets 7.L.1 Packet Pg. 241 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) ●Seniors ○65+age bracket with time to travel ○They can and do travel mid-week ○Seniors will often bring grandchildren on vacation ○Household income may not be as high but they love to travel in off season to get lower rates ●Millennials ○25-34 age group ○Tech savvy,utilizing technology everyday ○Use pinpoint targeting for couples with $100,000+HHI Secondary Demographic:Seniors 65+ and Millennials 7.L.1 Packet Pg. 242 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Activity Targets •Primary Targets –Beach lovers –Culinary seekers –Destination wedding and honeymooners –Golf Vacationers –Nature-based activity explorers –Arts & Culture enthusiasts –Wellness gurus –Business travelers 7.L.1 Packet Pg. 243 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Geographic Target Markets •Summer Domestic –Established Markets: Miami, Ft. Lauderdale, Palm Beach Sarasota, St. Pete/Clearwater/Tampa, Orlando –Growth Markets: Minneapolis, Detroit, Cincinnati, Columbus, Atlanta –Emerging Markets: Ashville, Charlotte, Nashville •Winter Domestic: –Established Markets: Boston, New York, New Jersey, Philadelphia, Chicago, Indianapolis, Columbus –Growth Markets: St. Louis, Indianapolis, Milwaukee –Emerging Markets: Charlotte, Dallas/Ft. Worth 7.L.1 Packet Pg. 244 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) International Target Markets •Canada-Winter Season, Ontario, Quebec •Central Europe (Year Round) –Primary: Germany, Switzerland, Netherlands, Belgium –Secondary: France, Scandinavia •UK/Ireland (Year-round) •South America (Year-round) –Primary: Argentina –Secondary: Brazil, Colombia, Chile 7.L.1 Packet Pg. 245 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Additional Targets •Group Meeting Planners & Attendees •Sports Event Attendees and Organizers •Travel Media Journalists •Community Partners, Citizens, Elected Officials 7.L.1 Packet Pg. 246 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) DESTINATION MARKETING GOALS ●Advocate for our Brand ○Empower our visitors to enjoy their vacation experience with us ○Instill in our visitors a passion for our destination’s experiences ○Support our brand:“Florida’s Paradise Coast of Naples,Marco Island and The Everglades” ○“Paradise”is the word our customers use to describe their experience here.That customer mindset must be in every written,spoken and photographic image used to promote our community to the world ●Grow Visitor Yield (Spending) Our brand promise to customers will focus on increasing the yield that our tourism partners generate from our customers 7.L.1 Packet Pg. 247 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Destination Marketing Goals Cont. •Influence visitors to extend their stay –pre or post •Anticipate Market Changes –Threats to travel can occur at any time, from anywhere and without warning •Increase the return on our marketing investments 7.L.1 Packet Pg. 248 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Destination Marketing Tactics •Paid Media –Broadcast, print, digital, e-newsletters, social media posts, search engine optimization, out-of-home •Owned Media –Website, Facebook, Twitter, Instagram, YouTube, Visitor Guide •Earned Media –PR and Media Relations through journalists, bloggers, influencers, TV series celebrities •Experiential Videos •Content generation •Branded events •Signature Special Events •Sports Events 7.L.1 Packet Pg. 249 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) DESTINATION BRAND PLATFORM/BRAND VOICE Dear Visitor, There is something special about our destination. Something that beckons you to explore stunning white sand beaches, pristine turquoise waters, and glorious natural settings. Something that calls you to indulge in your passions for fine dining, upscale shopping, and all things luxurious. Something that speaks to you in an intensely personal way –promising one-of-a-kind experiences and moments never to be forgotten. This is our invitation to you and yours. An invitation to enjoy a Florida vacation experience unlike any other. And, we can’t wait for you to accept. Love, Paradise 7.L.1 Packet Pg. 250 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) 7.L.1 Packet Pg. 251 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) 7.L.1 Packet Pg. 252 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) 7.L.1 Packet Pg. 253 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) 7.L.1 Packet Pg. 254 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Marketing Discipline Plans 7.L.1 Packet Pg. 255 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Group Meeting Sales Strategies 7.L.1 Packet Pg. 256 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Midwest Representation by Synergy-Direct 7.L.1 Packet Pg. 257 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Wellness Tourism 7.L.1 Packet Pg. 258 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Travel Industry Sales 7.L.1 Packet Pg. 259 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Specialty Markets Sales 7.L.1 Packet Pg. 260 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Geographical: ●Primary: Philadelphia, NY, Boston, Illinois, Chicago ●Secondary: In state FL Market Age, Income: ●Primary: 35-60 with a Household Income (HHI) of $150 K ●Secondary: LGBT with HHI of $100 k+ and Millennials Activities: ●Primary: Beach, luxury, Romance, family friendly. ●Secondary: Arts, culture, eco & adventure, golf, beach, shopping Wedding & Honeymoon Market 7.L.1 Packet Pg. 261 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) PR & Communications Strategies •Increase year-round Visibility with out-of-market publicity •Promote tourism benefits and contributions to the local economy •Extend Reach and engage new audiences through digital platforms •Enhance communications channels with local tourism industry •Serve as keepers of the Paradise Coast brand 7.L.1 Packet Pg. 262 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Crisis Communications Plan o Work with Emergency Ops Center ESF 18 team to develop and implement a WebEOC- based hotel vacancy grid that updates easily and is visible to the entire EOC user network. ○Refresh the template responses for virus outbreaks, algae blooms, Hurricanes, wildfires, oil spills and other issues that might negatively impact visitation ○Work with Miles Partnership to redesign the website emergency module and the communications module to keep partner information updated during emergency situations. ○Work with local tourism partners and EOC team to get them to register with the new Florida Virtual Business Emergency Operations Center in advance of a crisis. 7.L.1 Packet Pg. 263 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Digital & Social Media Plan Strategies •Create more compelling content for the tourism website •Engage more of our partners in social media and digital implementations •Conduct Partner Training Classes on social media marketing techniques •Conduct contests designed to “sell the destination” in conjunction with “Love, Paradise” branding campaign •Host more influencers in the destination with large following •Expand “In-House” video production to supplement outsourced services and to catch “pop-up” opportunities 7.L.1 Packet Pg. 264 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Digital & Social Tactics •Continue to enhance capabilities of the www.ParadiseCoast.com website •Utilize CrowdRiff to attract more user generated photos and videos. •Produce multiple live video broadcasts per month •Create and launch one social media contest per quarter •Increase frequency of boosted social media posts •Organize quarterly InstaMeets 7.L.1 Packet Pg. 265 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Sports Marketing 7.L.1 Packet Pg. 266 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Sports Strategies 7.L.1 Packet Pg. 267 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Sports Strategies Cont. 7.L.1 Packet Pg. 268 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Film Office Strategies & Tactics •Utilize Reel Scout to showcase our film and TV location assets •Promote our new website: www.FilminParadise.com •Attract more niche TV & International production that is not incentive driven •Assist local production companies and studio development projects to grow production jobs •Strengthen relationships with Film Florida, Visit Florida and Florida Tax Watch •Support local film festivals –Naples International Film Festival and FilmFest239 7.L.1 Packet Pg. 269 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) European Strategies-Diamonde •Drive demand and top of mind awareness •Train reservation agents in German speaking areas •Develop co-op promotions with travel trade •Target growth markets of Belgium, Switzerland, Austria •Grow travel from Millennials and Gen X visitors •Grow blogger and influencer relationships •Feed journalists with story ideas and press releases •Organize fam trips of journalists and travel trade 7.L.1 Packet Pg. 270 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) UK & Ireland Strategies-Ommac, Ltd. •Build awareness with consumers and trade for travel to our area •Generate new content and images for media •Promote travel trade on-line training about the destination •Build social media engagement on Facebook & Instagram •Assist in discussions on direct air service from UK to RSW •Organize luxury travel trade fams to destination •Attend UK/Ireland trade shows, Visit Florida and Brand USA events to promote the destination 7.L.1 Packet Pg. 271 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Latin America Strategies-AVIAREPS •Target luxury travel agents and tour operators •Explore LGBT and wedding markets for future travel to our area with specialized tour operators •Explore niche markets like golf and fishing •Organize travel trade training missions around trade shows •Expand reach to emerging markets of Argentina, Colombia and Chile •Develop co-op promotions with targeted travel trade •Organize fam trips for journalists, influencers, video producers and travel trade 7.L.1 Packet Pg. 272 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Active Adventure Strategies •Promote eco, active and adventure activities and special events to new and repeat visitors. •Connect with special activity consumers through channels they use the most to gather information on future travel destinations •Identify projects to better direct visitors and residents on where and how to access natural based activities •Identify travel writers, bloggers/influencers that have a keen interest in nature tourism activities •Create and promote vacation packages to connect several nature activity providers into a multiple day visit to our area. •Identify broadcast personalities to bring their programs to Collier County to film one or more episodes on the “best kept secrets” of our area that include our nature-based activities. 7.L.1 Packet Pg. 273 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Arts & Culture Tourism •Oversee Arts & Culture Strategic Plan for Collier County •Arts & Culture website section: Includes expanded partner listings, descriptive information, images, hyperlinks and special offers. The Web Page also links to various arts & culture related web videos and articles. •E -Newsletter: Promote Celebrate the Arts Month in November and feature arts and cultural activities again in February. Content includes hyperlinks to community Arts, Culture & Heritage events. •Arts, Culture & Museum Grants: Encourage to plan and submit grant applications for special events and promotions that will attract visitors to their facilities and encourage overnight stays in our hotels. –The grant guidelines encourage special event advertising and promotion of their events in our visitor feeder markets and to link to our CVB events web pages for destination information. –Encourage packages that include hotels with event tickets, dining and shopping discounts to attract out of market visitors •United Arts Council cooperation to increase distribution of their printed Cultural Arts Calendar of Events and to expand the reach of their digital event calendar •Organized Tours: Solicit for one or more Collier area transportation partners to assist the CVB staff to organize and actively offer tours of our County and nonprofit museums and art gallery clusters. •Public Relations Programs: Identify cultural publications that will provide an opportunity to increase the branding message using advertisements in cooperation with area arts and culture organizations. 7.L.1 Packet Pg. 274 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Heritage Tourism •Paid Media: Allocate funding in Heritage market advertising and promotional support of area heritage and historical events –Work with Collier museums and non-profit museums to place targeted heritage advertising utilizing these allocated funds –Support the Collier County Museums major events with social and digital media placement on heritage websites and other websites and publications with followers interested in history. •Earned Media: Grow coverage of museum events and encourage museum visitors to post to social media platforms •Naples Depot Visitor Center: Promote this new location at the Naples Depot Museum to inform visitors of the many visitor activities available in the County. This new center will be located in a vintage baggage car on the parking lot at the Depot that has been restored to its “Orange Blossom Express” condition. 7.L.1 Packet Pg. 275 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Air Service Marketing Strategies •Attract new domestic scheduled and chartered flights from the western US markets of Los Angeles, San Francisco, Portland and Seattle •Attract new International service from UK, Europe, Scandinavia and South and Central America. •Encourage expanded air service from our primary fly-drive markets, including Miami, Ft. Lauderdale, Palm Beach, Tampa, and Orlando, Punta Gorda and Sarasota. •Work with receptive tour operators located in Miami and Orlando that represent the major air carriers into Southwest Florida to expand the number of Collier County hotels featured in their travel programs (i.e. US Air Vacations, Allegiant Vacations, Delta Vacations) •Distribute our Official Visitor Guides and maps at RSW, Punta Gorda, Naples Municipal Airport and Collier County Airports. •Include mentions of the Miami, Fort Lauderdale and Punta Gorda airports in marketing materials to show their close-proximity to Collier County. •Maintain current and create new co-op programs with Lee VCB, RSW Airport and Visit Florida and promote new air service to RSW •Attend Air Service Development trade shows (i.e. Routes Americas & World Routes) •Apply for Air Service grants with Visit Florida 7.L.1 Packet Pg. 276 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Destination Marketing & Advertising Budget •Media Total $3,760,000 •Planned Media Placement 3,610,000 •Contingency for unplanned media 150,000 • •Digital Total $400,000 • •Social Media Posts & Platform Mgt.186,800 •Website/landing page updates 9,000 •Vendor communications / Ad ops 166,700 •Database Updates 12,500 •Contingency for unplanned digital 25,000 • •Production Total $840,000 • •Photo & video shoot for Leisure 325,000 •Photo & shoot for Meetings 125,000 •Fall/Winter campaign 50,000 •Spring/Summer campaign 20,000 •Niche Marketing campaigns 20,000 •Social media content development 97,000 •E-Scapes (2 x Consumer & 1 x Meetings) 75,000 •Special Event support 15,000 •Golf promotions 15,000 •International advertising 30,000 •Meetings advertising 30,000 •Sports advertising 8,000 •Miscellaneous: 20,000 –Client requests –Collateral Updates •Contingency for unplanned production 25,000 • •Media, Digital & Production Total $5,000,000 •Agency fee (10% of Total Above)$ 500,000 •Total Destination Marketing Budget $5,500,000 7.L.1 Packet Pg. 277 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) Suggestions & Comments 7.L.1 Packet Pg. 278 Attachment: 2019- Mktg Plan Presentation to Industry (6802 : FY 19 Strategic Plan) 09/24/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 10.A Item Summary: Marketing Partner Reports Meeting Date: 09/24/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 09/19/2018 3:29 PM Submitted by: Title: Division Director - Tourism – Tourism Name: Jack Wert 09/19/2018 3:29 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 09/19/2018 3:29 PM Tourism Ed Caum Deputy Director Review Completed 09/19/2018 3:30 PM Tourism Jack Wert Director Completed 09/19/2018 3:32 PM County Manager's Office Michael Cox Executive Director- Corp Business Ops Skipped 09/20/2018 12:56 PM County Attorney's Office Colleen Greene Attorney Review Completed 09/20/2018 1:10 PM Tourist Development Council Jack Wert Meeting Pending 09/24/2018 9:00 AM 10.A Packet Pg. 279 Marketing Partner Reports September 24, 2018 10.A.1 Packet Pg. 280 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner RESEARCH REPORT Klages Research & Research Data Services, Inc. 10.A.1 Packet Pg. 281 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 3 Economic Indicators 10.A.1 Packet Pg. 282 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 4 Collier Direct Leisure and Hospitality Employment (Calendar Year)* Jan.Feb.Mar.Apr.May Jun.Jul.Aug.Sep.Oct.Nov.Dec. 2015 27,700 28,400 28,600 27,900 26,300 24,800 23,800 23,800 24,000 25,600 27,900 28,700 2016 29,000 29,700 29,700 29,000 27,500 25,900 25,000 24,800 24,800 26,300 28,500 29,300 2017 30,300 30,700 31,100 30,400 28,800 27,000 25,800 25,700 23,300 25,200 27,400 28,200 2018 28,900 29,400 29,800 29,300 28,200 27,200 26,500 23,000 24,000 25,000 26,000 27,000 28,000 29,000 30,000 31,000 32,000 MonthlyDirect Leisure and Hospitality Employment* SOURCE: Florida Department of Economic Opportunity, Labor Market Information, Current Employment Statistic Program (CES), Collier County Leisure and Hospitality Sector. 2015 2016 2017 2018 10.A.1 Packet Pg. 283 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 5 Visitation Metrics -40.0% -30.0% -20.0% -10.0% 0.0% 10.0% 20.0% 30.0% Jan-16 Mar-16 May-16 Jul-16 Sep-16 Nov-16 Jan-17 Mar-17 May-17 Jul-17 Sep-17 Nov-17 Jan-18 Mar-18 May-18 Jul-18 Sep-18 Key Collier Visitation Metrics (%∆) % Change Visitors % Change RevPar RevPAR Visitors Timing of Easter --2016: March 27; 2017: April 16; 2018: April 1 10.A.1 Packet Pg. 284 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 6 Visitation Metrics -20.0% -15.0% -10.0% -5.0% 0.0% 5.0% 10.0% 15.0% Jan-16 Mar-16 May-16 Jul-16 Sep-16 Nov-16 Jan-17 Mar-17 May-17 Jul-17 Sep-17 Nov-17 Jan-18 Mar-18 May-18 Jul-18 Sep-18 Key Collier Visitation Metrics (%∆) % Change Occupancy % Change ADR ADR OCC Timing of Easter --2016: March 27; 2017: April 16; 2018: April 1 10.A.1 Packet Pg. 285 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 7 Impacts on Lodging Inventory/Demand -3,000 -2,500 -2,000 -1,500 -1,000 -500 0 -20.0% -15.0% -10.0% -5.0% 0.0% 5.0% 10.0% Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Reduction in Units Available to be Rented *Change in OccupancyCollier Inventory and Occupancy Impacts from Renovations % Change Occupancy Reduction in Lodging Units Available to be Rented * Reduction in Lodging Units Available * OCC * Estimated 10.A.1 Packet Pg. 286 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 8 Year to Date 2018 January –August Collier Visitor Profile 10.A.1 Packet Pg. 287 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 9 Collier Tourism Metrics YTD 2018 (January –August) Number of Visitors Room Nights Economic Impact •1,284,000 •+0.7%∆ •1,660,100 •-1.1%∆ •$1,572,382,700 •+3.9%∆ 10.A.1 Packet Pg. 288 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 10 Visitor Origins YTD 2018 (January –August) # of Visitors 2018 ∆ % Florida 442,567 -0.8 Southeast 84,802 +5.4 Northeast 268,987 +2.5 Midwest 201,723 +1.8 Canada 25,565 -15.5 Europe 196,593 -0.1 Other 63,763 +4.7 Total 1,284,000 +0.7 10.A.1 Packet Pg. 289 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 11 RDS Occupancy/ADR YTD 2018 (January –August) Occupancy ADR 2017 2018 % ∆2017 2018 % ∆ Q1 85.2%89.4%+4.9%$305.9 $329.3 +7.6% Q2 73.0%74.0%+1.4%$228.7 $244.4 +6.9% July 72.6%76.2%+5.0%$154.1 $164.4 +6.7% August 60.7%61.8%+1.8%$143.6 $155.2 +8.1% 10.A.1 Packet Pg. 290 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 12 Collier Comp Set Occupancy ADR RevPAR 2018 % ∆2018 % ∆2018 % ∆ Naples MSA 70.9%+2.1 $251.81 +8.1 $178.56 +10.3 Naples Upscale 77.8%+2.1 $320.58 +6.6 $249.37 +8.8 Miami-Hialeah 79.5%+1.3 $204.59 +8.4 $162.71 +9.8 Florida Keys 82.4%-0.0 $276.18 -0.4 $227.54 -0.4 Ft. Myers 73.5%+1.7 $169.86 +4.7 $124.76 +6.5 Sarasota-Bradenton 69.7%-2.6 $153.09 +2.0 $106.72 -0.7 Clearwater 78.1%+2.2 $159.91 +5.2 $124.96 +7.5 St. Petersburg 73.3%-2.1 $160.30 +1.7 $117.52 -0.4 Palm Beach County 75.1%+0.3 $192.26 +8.0 $144.39 +8.3 Ft. Lauderdale 79.4%-0.4 $155.27 +7.4 $123.24 +7.0 Florida 75.8%+0.7 $149.01 +5.2 $112.91 +6.0 SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2018 (January –August) 10.A.1 Packet Pg. 291 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 13 Collier Comp Set –Occupancy (%) SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2018 (January –August) Trans % ∆17-18 Grp % ∆17-18 Total Naples MSA 45.6%-4.9 25.1%+18.9 70.9% Miami-Hialeah 59.2%-2.0 15.8%+11.1 79.5% Florida Keys 72.2%-2.9 9.6%+30.0 82.4% Ft. Myers 55.8%+1.5 16.3%+2.8 73.5% Sarasota-Bradenton 54.4%+4.0 14.2%-18.0 69.7% Clearwater 60.8%+3.2 17.4%-1.3 78.1% St. Petersburg 53.9%-1.2 17.8%-3.0 73.3% Palm Beach County 51.8%+0.1 21.8%+2.3 75.1% Ft. Lauderdale 57.1%+0.6 17.3%-3.2 79.4% 10.A.1 Packet Pg. 292 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 14 Collier Comp Set –ADR ($) Trans % ∆17-18 Grp % ∆17-18 Total Naples MSA $269.97 +12.4 $219.90 +0.3 $251.81 Miami-Hialeah $210.47 +10.6 $211.11 +2.8 $204.59 Florida Keys $277.77 -0.3 $270.42 -0.5 $276.18 Ft. Myers $179.23 +5.0 $144.97 +3.3 $169.86 Sarasota-Bradenton $159.23 -1.8 $135.63 +9.6 $153.09 Clearwater $164.62 +4.4 $143.42 +7.8 $159.91 St. Petersburg $166.17 +2.2 $147.63 -1.0 $160.30 Palm Beach County $198.26 +8.9 $185.69 +4.7 $192.26 Ft. Lauderdale $155.14 +7.7 $169.29 +5.8 $155.27 SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2018 (January –August) 10.A.1 Packet Pg. 293 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 15 August 2018 Collier Visitor Profile 10.A.1 Packet Pg. 294 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 16 Visitor Metrics This August, some 102,800 visitors stayed in Collier’s commercial lodgings (-4.2%).* Their visits contributed an estimated $89,000,500 of economic impact to the County (-1.5%). Key performance metrics are as follows: Collier August 2018 August 2017 2018**%∆ Occupancy 60.7%61.8%+1.8 ADR $143.6 $155.2 +8.1 RevPAR $87.2 $95.9 +10.0 ** Note: 969 prime lodging units were closed for renovations 10.A.1 Packet Pg. 295 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 17 Visitor Metrics Collier’s August visitation originates from the following primary market segments: Collier August 2018 August Visitation 2018 Visitor #∆% Florida 52,839 -0.3 Southeast 4,729 +4.9 Northeast 8,532 +1.9 Midwest 8,018 +1.0 Canada 1,131 +5.4 Europe 22,822 -15.9 Other 4,729 -10.1 Total 102,800 -4.2 10.A.1 Packet Pg. 296 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 18 Visitor Origins Collier August 2018 # of Visitors 2018 ∆ % Florida 52,839 -0.3 Southeast 4,729 +4.9 Northeast 8,532 +1.9 Midwest 8,018 +1.0 Canada 1,131 +5.4 Europe 22,822 -15.9 Other 4,729 -10.1 Total 102,800 -4.2 10.A.1 Packet Pg. 297 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 19 Collier Comp Set August 2018 Occupancy ADR RevPAR 2018 % ∆2018 % ∆2018 % ∆ Naples MSA 57.2%+3.9 $153.27 +3.2 $87.61 +7.3 Naples Upscale 67.3%+3.3 $192.19 -1.1 $129.26 +2.2 Miami-Hialeah 73.1%-2.8 $149.14 +3.8 $109.08 +0.9 Florida Keys 76.3%+2.0 $216.24 -0.3 $165.08 +1.7 Ft. Myers 53.1%-5.1 $107.34 -7.3 $57.05 -12.0 Sarasota-Bradenton 52.7%-5.8 $107.35 -5.3 $56.53 -10.8 Clearwater 70.8%+6.1 $138.29 +5.0 $97.87 +11.4 St. Petersburg 62.6%-0.2 $132.61 +1.0 $83.06 +0.7 Palm Beach County 65.1%+3.1 $122.34 +5.5 $79.63 +8.8 Ft. Lauderdale 74.8%+0.2 $112.07 +2.9 $83.78 +3.1 Florida 68.6%+1.2 $118.35 +3.7 $81.21 +4.9 SOURCE: SMITH TRAVEL RESEARCH, INC. 10.A.1 Packet Pg. 298 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 20 Collier Comp Set –Occupancy (%) August 2018 SOURCE: SMITH TRAVEL RESEARCH, INC. Trans % ∆17-18 Grp % ∆17-18 Total Naples MSA 41.5%-6.3 15.6%+50.2 57.2% Miami-Hialeah 61.2%-4.3 7.8%+6.0 73.1% Florida Keys 71.4%+1.7 4.4%+12.1 76.3% Ft. Myers 40.7%-10.9 11.2%+21.0 53.1% Sarasota-Bradenton 44.0%-0.7 7.5%-21.2 52.7% Clearwater 61.4%+9.9 9.4%-13.4 70.8% St. Petersburg 48.8%-0.3 12.7%+9.7 62.6% Palm Beach County 52.2%+3.3 11.6%+6.2 65.1% Ft. Lauderdale 58.0%+3.4 12.3%-7.5 74.8% 10.A.1 Packet Pg. 299 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 21 Collier Comp Set –ADR ($) August 2018 Trans % ∆17-18 Grp % ∆17-18 Total Naples MSA $162.38 +4.6 $129.51 +4.8 $153.27 Miami-Hialeah $153.84 +3.9 $140.21 +6.9 $149.14 Florida Keys $216.09 -0.9 $223.88 +7.8 $216.24 Ft. Myers $111.97 -8.0 $96.31 +0.9 $107.34 Sarasota-Bradenton $107.09 -10.9 $116.25 +22.9 $107.35 Clearwater $140.84 +2.8 $121.66 +16.9 $138.29 St. Petersburg $137.24 +0.7 $118.67 -2.0 $132.61 Palm Beach County $124.94 +5.8 $116.95 +2.3 $122.34 Ft. Lauderdale $114.12 +2.4 $113.21 +3.4 $112.07 SOURCE: SMITH TRAVEL RESEARCH, INC. 10.A.1 Packet Pg. 300 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 22 Visitor Metrics Despite the impact of red tide, compared to last August, nearly half (40.7%) of Collier lodging managers report their three month forward reservations levels as “up” (2017: 23.5%). Collier August 2018 % of Properties (August) Reporting Reservations 2017 2018 Up 23.5%40.7% The Same 58.8 20.1 Down 17.6 39.3 10.A.1 Packet Pg. 301 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 23 Transportation This August, better than half of the destination’s visitor parties flew (2017: 57.3%; 2018: 54.4%). A majority of these (53.5%) deplaned at RSW, with Miami capturing some 17.6%of deplanements. Collier August 2018 10.A.1 Packet Pg. 302 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 24 Party Size/LOS This August, visitor party size averaged 2.6 travelers who stayed for 3.5 nights in the Naples, Marco Island, Everglades area (August 2017: 2.8 people; 3.7 nights). Collier August 2018 10.A.1 Packet Pg. 303 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 25 Information Fully 96.5% consult the web for trip information, with some 84.5% making bookings for their trip online. Collier August 2018 10.A.1 Packet Pg. 304 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 26 Satisfaction/Demographics The vast majority (91.5%) are satisfied with their Collier stay, with 93.2% planning a future trip to the area. The typical August visitor is 46.1 years of age (2017: 45.7 years). Collier August 2018 10.A.1 Packet Pg. 305 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 27 Visitation/Economic Impacts of Tourism Collier August 2018 Visitors 2018 102,800 2017 107,300 Room Nights 2018 143,600 2017 148,400 Economic Impact 2018 $89,000,500 2017 $90,394,300 August * As of August 2018, approximately 969 Collier lodging units were closed for restorations. %∆ -3.2 %∆ -4.2 %∆ -1.5 10.A.1 Packet Pg. 306 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 28 Occupancy/Room Rates Collier August 2018 Occupancy 60.7%61.8%+1.8% ADR $143.6 $155.2 +8.1% RevPAR $87.2 $95.9 +10.0% 2017 2018*% ∆ * As of August 2018, approximately 969 Collier lodging units were closed for restorations. 10.A.1 Packet Pg. 307 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 29 First Time Visitors (% Yes) Collier August 2018 12.8 11.1 36.0 34.1 48.8%45.2% 0 10 20 30 40 50 60 2017 2018 % New Market Share Gain from FL 10.A.1 Packet Pg. 308 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 30 Airports of Deplanement (Top Four) Collier August 2018 54.0 22.0 10.2 9.6 53.5 17.6 10.5 11.8 0 10 20 30 40 50 60 RSW Miami Orlando Ft. Lauderdale % 2017 2018 % of Visitors Who Fly 2017 57.3% 2018 54.4% 10.A.1 Packet Pg. 309 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 31 Visitor Perceptions Collier August 2018 •93.9%Satisfaction 91.5% •92.7%Would Recommend 89.8% •23.8%More Expensive 18.8% •94.9%Plan to Return 93.2% 2017 2018 10.A.1 Packet Pg. 310 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09.18.18 32 Average Age/Median Income Collier August 2018 •45.7 Average Age (years)46.1 •$153,400 Median HH Income $155,798 2017 2018 10.A.1 Packet Pg. 311 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner National Public Relations Update TDC Meeting Services conducted from August 7 –September 10, 2018 September 24, 2018 10.A.1 Packet Pg. 312 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner Media Highlights LHG PR EFFORTS –August 7 –September 10, 2018 Media Impressions: 20,445,210 Media Value: $136,293 10.A.1 Packet Pg. 313 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner Media Highlights Trips to Discover UMV: 148,067 Ad Value: $988 Media Outreach July 31, 2018 UMV: 148,067 Media Value: $988 10.A.1 Packet Pg. 314 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner Media Highlights NBC 4 UMV: 3,851,979 Ad Value: $25,670 Media Outreach 10.A.1 Packet Pg. 315 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner Media Highlights Travel Channel UMV: 9,422,136 Ad Value: $62,815 Media Outreach 10.A.1 Packet Pg. 316 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner Media Highlights Reader’s Digest UMV: 3,511,514 Ad Value: $23,410 Media Outreach 10.A.1 Packet Pg. 317 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner Media Highlights Reader’s Digest UMV: 3,511,514 Ad Value: $23,410 Media Outreach 10.A.1 Packet Pg. 318 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner Projects/Media Visits RED TIDE •LHG providing daily tracker including local/national coverage. •LHG provided suggested statements. •LHG drafted special edition “CoastLines” with updates on what work CVB has done •LHG participated in multiple calls with client and Visit Florida •LHG monitored daily coverage; reached out to correct inaccuracies when needed •LHG presented Emily Kaufman Broadcast Opportunity •Co-op, 5 markets: $7,500 •Client approved participation; dates will target late October NEWSLETTER •Three issues have been distributed, open rates continue to rise •Distribution set for first day of every month (holidays permitting) •LHG recommended shortening copy ahead of October issue of e-newsletter. VISIT FLORIDA EVENT, OCTOBER 11 •J. Modys traveling to NYC to attend event, meetings; Chef Asif joining event •Client will arrive on October 10, LHG securing desksides on October 10 •October 11 –Media/Consumer Event; 6:30 p.m. –10:30 p.m. •October 12 –Depart •LHG sent recommended hotels from VF •LHG outreached to Conde Nast about possible chef pop-up on October 10 10.A.1 Packet Pg. 319 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner Projects/Media Visits GROUP PRESS TRIP, DATES TBD •Client discussed hosting group press trip, which would incorporate 4-6 food writers, regional magazines •LHG developed invitation set to invite food writers, regional magazines •Team determining partner availability and will potential push trip to later in the fall VISIT FLORIDA MEETINGS AND INCENTIVES FAM, DECEMBER 1-3 •VF secured accommodations at Naples Grande, handling outreach for attendees •VF seeking support with itinerary items, meals •LHG incorporating some activities with Debi’s meeting trip •Visit Florida targeting confirmed media by mid-October •Next Steps: LHG sharing itinerary with Visit Florida 10.A.1 Packet Pg. 320 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner Projects/Media Visits CHARLES MCCOOL, TRAVEL HAPPINESS ADVOCATE, SEPTEMBER •Writer will produce 2-3 articles for the Paradise Coast website •Writer accommodations set at the Lemon Tree Inn •Team developed itinerary and shared draft of contract. MICHELE HERRMANN, AUGUST 15-18 •Writer who contributes to Forbes, Travelocity, PopSugar visited the destination. •LHG confirmed accommodations at JW Marco for two nights, Inn on Fifth •LHG planned various activities and meals for Michele in the destination •Writer provided positive feedback on trip 10.A.1 Packet Pg. 321 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner Media Outreach HOT TIP –POST RED TIDE TRAVEL DEALS •LHG drafted and distributed Hot Tip to hotels and water- based attractions NEXTGEN MAGAZINE •LHG set up interview with writer and Jack Wert •LHG provided fact checking information; tracking for coverage. CHOWHOUND.COM •LHG sent new restaurants to writer for visit home and checking in to see when writer would be able to come for a hosted stay. MARCO ISLAND HISTORICAL SOCIETY •LHG spoke with Paula Robertson on broadcast opportunities 10.A.1 Packet Pg. 322 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner CVB Activities BEACH CONDITIONS PAGE •Network of spotters put in place •Regular updates to website page with link at Home Page 10.A.1 Packet Pg. 323 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner CVB Activities U.S. TRAVEL DESTINYAWARD •National social media award for Hurricane Irma Organic Facebook Recovery Campaign including Facebook Live series, post-storm photos, responses to questions, concerns 10.A.1 Packet Pg. 324 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner Paradise Advertising Digital & Social Media 10.A.1 Packet Pg. 325 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner PARADISE PARADISEADV.COM CONSUMER NEWS EMAILS 47 GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Topic New Year Romance Wellness Pets Dining Beach Wellnes s Family Quantity Distributed 22,944 22,882 23,195 26,000 25,733 25,093 25,658 25,416 196,921 Open Rate %20.06 20.14 18.35 20.2 21.8 17.25 17.7 19.45 Click-Thru-Rate %12.92 10.55 10.74 6.82 8.18 9.1 8.9 6.7 EARNED RESULTS GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Quantity Distributed 200,000 200,000 200,000 200,000 200,000 200,00 0 200,000 200,000 1,600,000 Open Rate %14.3 15.6 15.4 15.1 15.4 14.2 16.3 16.7 Click-Thru-Rate %2.2 3.2 2.0 1.8 1.8 1.6 1.7 1.8 PAID RESULTS 19.45% OPEN RATE 6.7% CTR Monthly Performance: Note: Beach Topics were avoided this month due to Red Tide. Winning Subject Line: Gather the Family & Plan your Paradise Getaway. Link With Most Clicks: Family-Friendly Indoor Activities with 13.19% of all clicks. The Visitor Guide also received more clicks than usual with 11.8% of all clicks. 10.A.1 Packet Pg. 326 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner PARADISE PARADISEADV.COM CONSUMER NICHE EMAILS 48 GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Topic Eco Art Eco/Wate r Sports Family Dining Family Water Sports Quantity Distributed 2,238 2,820 3,063 2,726 2,440 3,506 2,514 2,845 16,132 Open Rate %30.35 29.47 30.35 28.83 32.47 28.53 29.24 24.99 Click-Thru-Rate %20.72 15.17 18.07 11.3 13.07 12.73 12.05 9.75 EARNED RESULTS GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Quantity Distributed 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 1,600,000 Open Rate %15.2 14.4 11.3 14.2 14.8 15.7 15.4 16.1 Click-Thru-Rate %2.5 1.9 2.1 1.6 1.7 1.8 2.1 2.5 PAID RESULTS 24.99% OPEN RATE 9.75% CTR Monthly Performance: Note: Beach Topics were avoided this month due to Red Tide. Of all Niche-topic deployments this year, this one performed the best on our paid lists. Winning Subject Line: Before summer ends, make a splash in Paradise. Link With Most Clicks: Marco Island Boat Show with 12.5% of all click throughs 10.A.1 Packet Pg. 327 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner PARADISE PARADISEADV.COM MEETINGS EMAILS 49 GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Quantity Distributed 6,419 6,329 6,201 6,147 6,273 6,201 6,145 5,991 49,706 Open Rate %16.48 13.83 13.93 13.97 12.78 13.88 14.06 12.8 Click-Thru-Rate %4.6 4.96 4.72 3.1 5.44 3.54 4.86 6.08 EARNED RESULTS GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Quantity Distributed 94,530 149,99 3 180,31 7 142,68 1 654,82 8 180,31 7 140,06 8 149,99 3 1,692,72 7 Open Rate 15.8%15.4%15.2%15.7%16.5%14.9 16.4 15.3 Click-Thru-Rate 2.2%1.8%1.7%1.8%2.3%1.7 1.9 2.0 PAID RESULTS 12.8% OPEN RATE 6.08% CTR Monthly Performance: Note: Beach Topics were avoided this month due to Red Tide. Winning Subject Line: Unforgettable events begin in Paradise. Link With Most Clicks: “Pre-Fam for Elite Meetings” got the most by far with 31.15% of all clicks This is the most clicks we’ve ever had on a single item, by percentage. 10.A.1 Packet Pg. 328 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner PARADISE PARADISEADV.COM 125.9K SOCIAL MEDIA TOTAL ENGAGEMENTSTOTAL IMPRESSIONS TOTAL FOLLOWERS RESULTS DELIVERED 10.1M 54.7K *January –June: KPIs are cumulative for all Paradise Coast Twitter handles only **July –December: KPIs are cumulative for all Paradise Coast social media accounts: (3) Twitter handles, Facebook and Instagram KPI JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Impressions (Facebook + Twitter) 1,528,67 6 1,430,710 1,608,548 1,320,609 1,443,69 7 1,023,964 927,351 961,598 10,145,153 New Followers 702 781 1,450 695 531 1,278 326 459 6,222 Engagements 15,481 14,136 47,690 13,343 9,103 9,056 8,033 9,060 125,902 Link Clicks 10,925 12,029 13,518 12,120 14,308 10,603 10,007 9,255 92,765 Retweets 132 90 139 101 121 145 118 103 949 Mentions 238 227 366 181 324 370 166 220 2,557 Avg. Interaction per Post (Instagram) 133.03 132.23 108.45 114.2 130.9 105.13 128.9 94.61 118.43 There was an increase in national focus on the destination this month, thanks in part to widespread media coverage of the red tide and blue/green algae blooms, as well as the release of the Entercom promotion featuring Sean and Catherine Lowe of The Bachelor. As a result, we saw increased awareness, interaction and follower counts across all social media platforms. Video content was most popular this month in terms of engagement, and Paradise will continue to prioritize the creation of new and engaging video content to share on all Paradise Coast accounts. 50 10.A.1 Packet Pg. 329 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner PARADISE PARADISEADV.COM SOCIAL MEDIA: TWITTER << TWITTER Impressions: 7,091 Total Engagements: 44 ^^ TWITTER Impressions: 7,017 Total Engagements: 170 These were the top performing tweets on Twitter during the month of August. Each post is quite varied, and impressions this month are exceptionally higher than July (an average of 10 times higher). The top performing tweet of the month is bottom left. This was a retweet with comment about The Bachelor’s Sean and Catherine Lowe’s visit to Collier County as part of the Entercom promotion. The post organically reached 17,228 people and garnered 64 engagements. The tweet –middle –included a video featuring local spas in honor of National Relaxation Day. The tweet –top right –was part of a Visit Florida Twitter chat themed “Weekend Getaways in Florida.” Photos of colorful sunsets consistently do extremely well on social media. ^^ TWITTER Impressions: 17,228 Total Engagements: 64 51 10.A.1 Packet Pg. 330 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner PARADISE PARADISEADV.COM SOCIAL MEDIA: FACEBOOK + INSTAGRAM These were the top performing organic posts on Facebook and Instagram during August. >> INSTAGRAM Likes: 162 Comments: 4 ^^ FACEBOOK Reach: 9,875 Total Engagements: 467 << INSTAGRAM Likes: 253 Comments: 6 52 10.A.1 Packet Pg. 331 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner PARADISE PARADISEADV.COM PAID SOCIAL MEDIA FACEBOOK >> Total Spend: $500 People Reached: 24,176 Link Clicks:489 Page Likes: 34 Post Engagement: 2,920 Shares: 163 Comments:50 This boosted post drove traffic to a new web article highlighting non-beach, family-friendly activities in the destination. Engagement was higher than average on this paid post. 10.A.1 Packet Pg. 332 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner PARADISE PARADISEADV.COM SOCIAL MEDIA: PINTEREST 4,325 1.17M 2,330 721 AVG. DAILY IMPRESSIONS TOTAL VIEWERS TOTAL FOLLOWERSTOTAL PINS RESULTS DELIVERED KPI JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Impressions (daily avg) 5,008 5,020 4,809 4,669 5,566 6,024 4,634 4,325 40,055 Viewers (monthly avg) 95,779 112,547 110,396 106,229 144,042 179,086 153,878 265,202 1,167,159 Engaged (monthly) 4,401 6,188 6,285 6,501 9,087 12,229 8,286 10,286 63,263 Total Pins 2,330 2,330 2,330 2,330 2,330 2,330 2,330 2,330 2,330 Followers 693 694 697 697 706 714 715 721 721 54 10.A.1 Packet Pg. 333 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner PARADISE PARADISEADV.COM CAMPAIGN TRAFFIC 55 ANALYSIS –YOY to Date 17/18 Year over year to date we see an increase in users/new users as it relates to Spring/Summer campaign traffic by 3-5%. Sessions increased by around 17%.With this increase in traffic, the number of sessions per users increased by 11.6%. ANALYSIS –YOY by Month 17/18 Number one source of campaign traffic for the month of August was Facebook. We see a decrease in overall users/new users but after looking into the change between last year and this year, we see Maxpoint had a significant decrease. This was because we decided not to run mobile interstitials which take over the whole screen and caused a high bounce rate last year. That being said, we see a decrease in bounce rate by 4.5%and a significant increase in average session duration by 81%(up to 0:53 from 0:29 last year). 10.A.1 Packet Pg. 334 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner PARADISE PARADISEADV.COM MONTHLY CAMPAIGN SUMMARY ANALYSIS Across all campaigns, Naples advertising generated over 11 million impressions and 44,000+ clicks. All digital campaigns performed above the industry benchmark of .05% -.10% click-through rate*. * CTR benchmark according to Google’s measurement of US Tourist Destination campaigns. 56 Campaign Impressions Clicks CTR % CCT Meetings FY18 29,283 -0.00% Display 29,283 -0.00% CCT Spring/Summer FY18 11,066,941 44,665 0.40% Video 2,716,446 7,273 0.27% Display 8,350,495 37,392 0.45% Grand Total 11,096,224 44,665 0.40% Campaign Avg Frequency Reach CCT Meetings FY18 1.34 21,886 CCT Spring/Summer 1.22 9,046,805 Grand Total 1.22 9,061,910 10.A.1 Packet Pg. 335 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner PARADISE PARADISEADV.COM CAMPAIGN DELIVERY –DISPLAY ANALYSIS Display campaigns generated over 8 million impressions and over 37,000+ clicks. Overall click-through rate was 0.42% which is above the industry benchmark of .05% -.10%.. * CTR benchmark according to Google’s measurement of US Tourist Destination campaigns. 57 Campaign/Vendor Impressions Clicks CTR % CCT Meetings FY18 29,283 -0.00% SmartMeetings.com 29,283 -0.00% CCT Spring/Summer FY18 8,878,158 37,671 0.42% Mediamath 1,194,683 864 0.07% AdaraMedia.com 739,022 971 0.13% Sojern 1,041,955 1,963 0.19% NY Times US 23,530 19 0.08% TampaBay.com 502,389 2,053 0.41% Adara Media 150,230 8,246 5.49% SouthFlorida.Sun-Sentinel.com 263,996 117 0.04% AJC.com (Atlanta Journal Constitution)215,349 288 0.13% Orlandosentinel.com 527,663 279 0.05% TravelSpike.com 524,457 1,799 0.34% PalmBeachPost.com 227,014 118 0.05% Miami Herald 128,456 313 0.24% Valassis 1,074,308 3,979 0.37% Madden Media 2,265,106 16,662 0.74% Grand Total 8,907,441 37,671 0.42% 10.A.1 Packet Pg. 336 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner PARADISE PARADISEADV.COM CAMPAIGN DELIVERY –VIDEO ANALYSIS Video campaigns delivered over 2.7 million impressions with over 1.3 million completions, resulting in an overall completion rate of 67% video completion rate. 58 * Pre-Roll Completion Rate benchmark IAB.com –INNOVID 2016 Global Video Benchmarks –Industry Benchmark 70-75% Camapaign/Vendor Impressions Clicks CTR %Completions Video Starts VCR % CCT Spring/Summer FY18 2,716,446 7,273 0.27%1,362,171 2,047,943 66.51% Mediamath 743,934 1,309 0.18%510,983 712,535 71.71% AdaraMedia.com 225,930 215 0.10%83,824 223,407 37.52% Sojern 283,707 687 0.24%210,265 280,408 74.99% NY Times US 599,521 2,426 0.40%--- TampaBay.com 118,238 1,543 1.30%101,700 116,925 86.98% SouthFlorida.Sun-Sentinel.com 131,699 94 0.07%124,011 130,182 95.26% PalmBeachPost.com 197,418 215 0.11%55,229 194,894 28.34% Miami Herald 99,435 546 0.55%49,716 98,217 50.62% Valassis 316,564 238 0.08%226,443 291,375 77.72% Grand Total 2,716,446 7,273 0.27%1,362,171 2,047,943 66.51% 10.A.1 Packet Pg. 337 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner PARADISE PARADISEADV.COM FACEBOOK / INSTAGRAM ANALYSIS Paid social campaigns generated over 600K impressions and over 8K+ link clicks. Overall unique link CTR was 1.31%. CAMPAIGN DELIVERY ENGAGEMENT AUGUST YTD AUGUST YTD 59 Campaign Name Reach Impressions Link Clicks Unique CTR -Link CPC Frequency Spring/Summer FY18 292,352 634,711 8,327 1.31%$0.99 2.2 Totals 292,352 634,711 8,327 1.31%$0.99 2.20 Campaign Name Reach Impressions Link Clicks Unique CTR -Link CPC Frequency Spring/Summer FY18 843,120 2,961,311 43,264 1.46%$0.95 3.5 Totals 843,120 2,961,311 43,264 1.46%$0.95 3.51 Campaign Name Post Reactions Post Comments Post Shares Link Clicks Page Likes Spring/Summer FY18 706 44 62 8,327 153 Total 706 44 62 8,327 153 Campaign Name Post Reactions Post Comments Post Shares Link Clicks Page Likes Spring/Summer FY18 4,120 184 408 43,264 753 Total 4,120 184 408 43,264 753 10.A.1 Packet Pg. 338 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner PARADISE PARADISEADV.COM GLOSSARY OF TERMS Avg Frequency The number of times, on average, a person was exposed to digital advertising during the reporting period. Bounce Rate The percentage of people who leave a website after viewing just one page. CTR Click-through rate –the percentage of total impressions resulting in a click on the ad. Impressions The number of times a digital communication element (email, banner ad, video, etc.) was viewed by a person. This number includes multiple exposures to an individual. Interactions The number of clicks on measured elements within a website or digital ad. In Social Media, this refers to comments and shares. Open Rate Click-through rate –the percentage of total emails sent that were opened and viewed. Unique Users The number of unduplicated people exposed to digital communications. VTR View-through rate –the percentage of total impressions resulting in a person visiting the website after being exposed to digital advertising but not clicking on the ad. 60 10.A.1 Packet Pg. 339 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner PARADISE PARADISEADV.COM GLOSSARY OF SOCIAL MEDIA TERMS Impressions The number of times a piece of content was viewed by a person. This number includes multiple exposures to an individual. Instameet Opportunity where Instagrammers gather together to take photos / videos of an area or event. Interactions The number of Twitter mentions and retweets. Retweet A Twitter term referring to a repost or forwarded message. Mention A Twitter term referring to the number of times someone has initiated or participated in conversation directly with the brand account. Interaction Total number of times a user has interacted with a Tweet. This includes any clicks on the tweet (hashtags, links, avatar, username, tweet expansion), retweets, replies, follows, media views, follows, card clicks, and likes. Pin Clickable piece of content within Pinterest that brings viewers to its source location on the internet. Pins are located within boards which are organized by topics and themes. Unique Users The number of unduplicated people who interacted with social platforms. 61 10.A.1 Packet Pg. 340 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner TOURIST TAX COLLECTIONS Collier County Tax Collector 10.A.1 Packet Pg. 341 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 10.A.1 Packet Pg. 342 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 10.A.1 Packet Pg. 343 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 10.A.1 Packet Pg. 344 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 10.A.1 Packet Pg. 345 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner WEB SITE ANALYTICS Miles Partners, Inc. 10.A.1 Packet Pg. 346 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner EXECUTIVE SUMMARY August visits increased substantially at 29% year over year (YOY), while unique visitors and pageviews also improved at 28% and 33%, respectively. Average time spent on the site was also up by 44% and the overall bounce rate has improved/lowered 15%. SITs also have improved, with an increase in Guide Orders at 42% and newsletter signups at 116% due to a successful fly-in campaign. Deals pageviews were up 21% and Hotels & Rental Listing pageviews rose 12%. Organic traffic improved with a 52% increase YOY, helping to drive traffic and create deeper engagement. 10.A.1 Packet Pg. 347 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner TOTAL SITE TRAFFIC, PAGE VIEWS & ENGAGEMENT Performance (YOY) o Total Visits: 96,980 29% o Total Unique Visitors: 78,011 28% o Total Page Views: 170,020 33% o Average Time on Site: 1:54 44% o Overall Bounce Rate: 61.65% 15% 10.A.1 Packet Pg. 348 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner SIGNALS OF INTENT TO TRAVEL (SITS) o Guide Orders: 505 42% o E-Guide Views: 130 10% o E-Newsletter Sign Up: 259 116% o Hotel Listing Views: 3,048 12% o Deals Page Views: 2,779 21% o BookDirect Searches: 687 77% o BookDirect Click-Thrus: 324 76% Goal Completions (YOY) 10.A.1 Packet Pg. 349 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner MOBILE, TOP PAGES & GEO MARKETS o Mobile Traffic: 72% of total traffic (including tablets) o Most Viewed Pages: (1) Discover Your Paradise campaign page, (2) Homepage, (3) Beach Conditions landing page, (4) Events landing page, (5) Things to Do landing page o Top State Markets: Florida, New York, Illinois, New Jersey, Georgia o Top City Markets:NYC, Ft. Myers-Naples, Miami-Ft.Lauderdale, Tampa-St. Pete, Orlando o International Microsites (YOY Comparison): •UK: Visits down 78%, time on site down 40%, bounce rate up 18% •GERMANY: Visits down 10%, time on site up 26%, bounce rate up 4% •BRAZIL: Visits up 96%, time on site down 33%, bounce rate up 16% 10.A.1 Packet Pg. 350 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner ORGANIC TRAFFIC Organic traffic to the homepage is up 200% YOY, accounting for 5,024 visits and a bounce rate of 53%. Campaign traffic to the homepage is up over 8,000%, accounting for 10,480 visits and a bounce rate of 85%. Now that a substantial volume of campaign traffic has been diverted to the homepage, we recommend re-evaluating that content and messaging to align more closely with users coming from campaign traffic. Also consider moving traffic from the homepage to other relevant landing pages to bring down the bounce rate, or adjusting the ad messaging for ads pointing to the homepage. o Organic traffic drove 34,858 visits in August, making up 36% of all traffic o Compared to 22,985 visits in August 2017, organic was up 52% YOY o The organic traffic bounce rate lowered/improved 17% YOY, decreasing from 60% in August 2017 to 49% in August 2018 10.A.1 Packet Pg. 351 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner o Total Impressions:59,200 o Total Clicks: 1,800 o CTR: 2.92% PERSONALIZED CONTENT Activity NOTE: Because substantial paid traffic has been diverted from the campaign page to the homepage, the higher levels of campaign traffic are driving down the CTRs on personalized content panels. 10.A.1 Packet Pg. 352 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner o Local Market (Naples) o Impressions: 1,331 o CTR: 1.13% o Drive Market (FL, GA, SC) o Impressions: 6,318 o CTR: 1.63% o Fly Market (NE General) o Impressions: 2,225 o CTR: 1.48% PERSONALIZED CONTENT 10.A.1 Packet Pg. 353 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner o Fly Market (NYC) o Impressions: 3,142 o CTR: 0.95% o Fly Market (Midwest General) o Impressions: 968 o CTR: 1.34% o Fly Market (Chicago) o Impressions: 1,393 o CTR: 1.08% PERSONALIZED CONTENT 10.A.1 Packet Pg. 354 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner o International –Germany o Impressions: 213 o CTR: 22.54% o International –Brazil o Impressions: 162 o CTR: 16.67% PERSONALIZED CONTENT 10.A.1 Packet Pg. 355 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner PERSONALIZED CONTENT Pages Per Visit o Didn’t see PC: 1.5 o Saw PC: 2.1 19.5% o Clicked PC: 3.7 112% PC = Personalized Content Average Time Spent o Didn’t see PC: 1:12 o Saw PC: 1:56 26% o Clicked PC: 3:56 155% Bounce Rate o Didn’t see PC: 70% o Saw PC: 52% 16% o Clicked PC: N/A Engagement 10.A.1 Packet Pg. 356 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner TOP-LEVEL RECOMMENDATIONS o Continue to invest in content to drive traffic and engagement •When creating new content, aim to align topics with high-opportunity search terms: (Include these terms in the headline, and focus the content exclusively around these topics) -Naples FL weather and Naples Florida weather -Beaches in Naples and Marco Island beaches -Everglades and Everglades National Park -Naples Florida restaurants and Marco Island restaurants -Romantic Florida getaways and weddings •Update and optimize relevant, high-interest events content, focusing on Oct-Dec timeframe •Update and optimize content related to hotels, dining and attractions Fly-ins to drive conversions increased Newsletter sign ups by 116% in August 2018, indicating a successful campaign; homepage bounce rate also is up and will refine fly-in strategy if trend continues. 10.A.1 Packet Pg. 357 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner ON LINE HOTEL BOOKING SERVICES Book Direct-JackRabbit Systems 10.A.1 Packet Pg. 358 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 10.A.1 Packet Pg. 359 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner VISITATION AND CUSTOMER SATISFACTION AUGUST 2018 10.A.1 Packet Pg. 360 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 3,813 TOTAL VISITORS IN AUGUST August 2017 August 2018 Collier Museum at Government Center 648 476 Naples Depot Museum 589 769 Marco Island Historical Museum 1,360 1,211 Museum Of The Everglades 1,627 1,257 Immokalee Pioneer Museum at Roberts Ranch 44 100 TOTAL 4,268 3,813 10.A.1 Packet Pg. 361 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner YEAR-TO -DATE VISITATION TOTALS 2016-PRESENT 0 10000 20000 30000 40000 50000 60000 70000 January February March April May June July August Year -to-Date Total Visitation 2016 2017 2018 10.A.1 Packet Pg. 362 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner VISITOR RESIDENCYWhere are you from? 15%22% 31% 5% 27% 10.A.1 Packet Pg. 363 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner How did you hear about us? (check all that apply)10.A.1 Packet Pg. 364 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner Were you welcomed by a Museum staff member or volunteer? Describe your overall experience at the Museum today.Based on a 1-5 sliding scale of satisfaction level. 10.A.1 Packet Pg. 365 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner There are five museums in the Collier County Museum system. How likely are you to visit one of our four other museums? Based on 0-10 scale of likelihood of visiting other locations. No data collected. 10.A.1 Packet Pg. 366 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner How likely are you to recommend this museum to others?Based on Net Promoter Score® of likelihood of recommending specific locationPromoter: 9-10 Passive: 7-8 Detractor: ≤ 6 No data collected. 10.A.1 Packet Pg. 367 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner COLLIERMUSEUMS.COM WEB VISITOR REPORT New Visitor Returning Visitor 14.3% 85.7% Total of 28,128 users so far in 2018Average = 3,516 users per month In August 2018, CollierMuseums.com had 2,850 NEW site visitors, with477RETURNING site visitors. 0 5000 10000 15000 20000 25000 30000 January February March April May June July August Year -to-Date Users -CollierMuseums.com 10.A.1 Packet Pg. 368 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner COLLIERMUSEUMS.COM WEB VISITOR DEMOGRAPHIC REPORT female male Site Demographics -GenderAugust 20180 50 100 150 200 250 300 18-24 25-34 35-44 45-54 55-64 65+ Site Demographics -AgeAugust 2018 39% 61% 10.A.1 Packet Pg. 369 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner THANK YOU Questions? 10.A.1 Packet Pg. 370 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 10.A.1 Packet Pg. 371 Attachment: MARKETING PARTNER RPT August Activity (6803 : Marketing Partner 09/24/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 11.A Item Summary: Tourism Staff Reports Meeting Date: 09/24/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 09/19/2018 3:38 PM Submitted by: Title: Division Director - Tourism – Tourism Name: Jack Wert 09/19/2018 3:38 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 09/19/2018 3:38 PM Tourism Ed Caum Deputy Director Review Completed 09/19/2018 4:17 PM Tourism Jack Wert Director Completed 09/19/2018 4:20 PM County Manager's Office Michael Cox Executive Director- Corp Business Ops Skipped 09/20/2018 12:56 PM County Attorney's Office Colleen Greene Attorney Review Completed 09/20/2018 1:12 PM Tourist Development Council Jack Wert Meeting Pending 09/24/2018 9:00 AM 11.A Packet Pg. 372 DIRECTOR ACTIVITIES- Jack Wert- September 2018 PERIOD AT A GLANCE 2018 2017 Number of Advocacy Contacts 5 5 Number of Trade Show/Conferences 3 1 Number of Tourism Industry/Inter Div. 7 4 Number of PR Interviews/Communications 8 6 6 Advocacy • Collier Lodging & Tourism Alliance Board Meeting on tourism issues • Florida Restaurant & Hotel Association Regional Meeting • Collier County Corporate Business Meetings • DMAI Advocacy Committee Meeting • Workshop on Algae Crisis Trade Shows/Tourism Industry Conferences • Regional Meeting with Sarasota, Charlotte, Lee and Collier County on Red Tide plan and co-ops • SKAL Southwest Florida Board and Dinner meetings • LaCita Trade show for Latin American Market- Ft. Lauderdale Tourism Industry & Intra-Division Meetings • Tourism Star Awards Luncheon • Marketing meetings with Fort Myers VCB and Airport Marketing teams on Eurowings flights • Events Task Force meeting on permitting future events on public spaces • Meetings on new Amateur Sports Complex • Meetings with tourism staff and agency on 2019 Marketing Plans • Meetings with Paradise and CVB Staff on 2019 Strategic Planning • Florida Governor’s Conference on Tourism- Orlando Public Relations/Communications • Collier New Hire Orientations on Tourism • Media interviews on tourism issues: o WINK o NBC-2 o Naples News o Naples Realtor Magazine o MPI Magazine o Florida Weekly o Marco Breeze Promotional Activities/Special Events Promotional Activities 5 11.A.1 Packet Pg. 373 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) • Meeting with Octagon group on Chubb Classic event • Conference call with Pickleball promoters on 2019 contract • Meetings via conference calls with FBU on 2018 event • Meetings with Sports and Group Meetings staff on FY 19 photo & video shoot • WTM London video shoot for Travel Industry Dinner 11.A.1 Packet Pg. 374 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) GROUP MEETING SALES REPORT Debi DeBenedetto – Group Sales & Marketing Manager August 10 – Sept 8, 2018 PERIOD AT A GLANCE 2017 2018 Number of Meeting Planner Contacts 36 contacts 131 Contacts Number of RFP leads sent 21 leads sent 52 sent Number of Groups booked 2 booked 2 groups booked Total Room Nights/Econ. Impact for Period booked 983 room nights $625,309.91 $276,552.34 delegate spend 556 Room nights Number of RFP Enhancement (RFPE) Requests 3 new 3 new RFPE requests Number of RFPE’s to Contract 1 booked 7 lost 1 booked for $279,480.00 direct spend and 556 room nights 7 lost RFPE’s Site Visits 1 site Working on 3 sites pending one complete Number of Shows Attended One SMM Two shows attended Smart meetings and IBTM Sales Activities this Period • Wellness Tourism Visionary Task Force Pending : The task force is planning a local breakfast on Sept. 19 at the Edgewater Beach Hotel to invite local county and city officials to get buy in on their support of Wellness Tourism for Collier County in hope to proclaim Collier County a Wellness Destination and support our January 19th, 2019 Wellness day events. http://www.travelandtourworld.com/news/article/wellness-tourism-forms-taskforce-to-endorse-paradise- coast/ next regular meeting Sept. 27,2018 is a brainstorming session for the Jan. 19 wellness day event planning. • Attended Smart Meetings August 27-29. This was a great show with 9 potential Rfps and25 appointment meetings. I will attend this show again next year if possible. Follow up pending. We have an opportunity to host this show for 2019 and I am working with two resorts to make that happen to bring 70 planners hosted to the destination next year. • Attended IBTM which is a domestic and Latin American show on Sept 3-6 in Mexico City. This is an international show and we had huge interest from International Planners who came by the booth for information. We had 45 appointments in two days of show. Also, I was on a Destination Marketing panel and attended DMO day the first day of this show. Follow up pending. I expect to book several groups from this show or at the least get several Rfp’s. • Proofed Meetings newsletters 11.A.1 Packet Pg. 375 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) • Completed 3 County requested training programs • Employee evaluation done • Assisted Midwest rep with communication, paperwork and events she is attending. See her separate report. • Assisted Travel writer Maura Keller for a story she is doing. • Attended Annual tourism awards August 30. • Oversee sales staff activities, Michelle, Claudia and Adrienne. Fam Activities • Marketing two Fams for this fall October and December • Hosted a site with Victoria Desilvio with Meetings Today July 17 & 18 for our events for hosting the October 26-28, 2018 Meetings Today South Live event. • Working on registrations, appointments, paperwork and forms for upcoming shows , Florida Governor’s Conference. 11.A.1 Packet Pg. 376 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero Reporting Period: August 10 – September 10, 2018 PERIOD AT A GLANCE 2017 2018 Number of Travel Agent Contacts 113 0 Number of Tour Operator Contacts 1 35 Number of FAM’s/Site Visits 2 0 Number Trade Shows Attended 2 2 TRADE SHOWS: ESTO – Phoenix, AZ August 11 – 14, 2018 This is an educational conference that I attended to continue my professional development. Crisis Management was a big topic this year with the Vegas Shootings, California Fires and Hurricanes that hit Puerto Rico. Buzzy and JoNell also attended and we won an award for their Facebook live campaign from Hurricane Irma. This was a huge honor as we had some stiff competition from the rest of the country. Congratulations team! La Cita – Fort Lauderdale, FL September 4 – 6, 2018 La Cita is a small boutique event where Latin America’s key travel decision makers are invited to meet and network with tourism offices, attractions, hotels and transportation/DMC companies. This event is held in Florida every year. Typically, in Miami or Fort Lauderdale but it was held in St. Pete last year which brought great exposure to the West Coast of FL from the Latin American market. Jack was able to join me this year to meet with the tour operators and media with whom I have been working for the last couple of years. We met with many from Argentina and Brazil as well as several from Colombia and Chile. Argentina numbers are up in our area with our partners wanting to capture more of this market. During the State of the LATAM and Caribbean Market Report session they reported that 36% of arrivals to the US were from Latin America, followed by Canada at 25%, 19% from Europe and 15% from Asia. This market is very important and cannot be ignored. Top South American Origin Markets for 2017 are: 1. Brazil 2. Argentina 3. Colombia 4. Venezuela 5. Ecuador 6. Chile 7. Peru For 2018 South America is up 18% and Central America is up by 14%. Caribbean is up 11% and Mexico is up 14%. 11.A.1 Packet Pg. 377 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) Many of the operators with whom we met from Argentina are familiar with and selling our area. Jack and I were also able to strategize with our Brazilian contacts to see how we can capture more of the Brazilian traveler that lands in Miami. We also partnered with Palm Beach to host a client event at YOLO. We had all the most important media and operators attend. Overall a fantastic 2 days of meetings and networking. NEXT REPORTING PERIOD NEXT – September 11 – 13, 2018 LA FIT – September 28 – October 2, 2018 11.A.1 Packet Pg. 378 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) Specialty Markets Michelle Pirre Sales Assistant August 10, 2018 – Sept 10, 2018 PERIOD AT A GLANCE 2018 Number of Event planning/Weddings contacts 4 Number of Travel Agent Tour Operator 10 Number of FAM’s/Site Visits/Events 0 Number Trade Shows Attended 0 Number of Wedding RFP’s pending 0 TRADESHOW RECAP: None attended Specialty Markets Sales Plan Update Registered and preparing to attend NAJ’s RTO Summit with Everglades Area Tours. Looking forward to attending this show as I am substituting for our Leisure Sales manager who cannot attend. I have worked with tour operators on the hotel end, and through the CVB sides so I look forward to learning the whole contract negotiation angle of working with them. This is a Leisure MICE show Oct 24th-25th. Destination wedding webinar - Date is set for October 17th for the CVB to host a wedding webinar for Destination Weddings & Honeymoon Specialists. LGBT events seem to keep growing for the nightlife in the destination. Inca’s Kitchen-Prestige Lounge has hosted their 2nd Unique Latin Nights/Love is Love Pride Event in August. To keep momentum flowing, the CVB sent a tip to Naples Daily News, and a reporter will be attending the Tea Dance at CAVO lounge on September 16th to cover the event, this will assist in getting the word out about the new LGBT nightlife within the destination to our travelers, their families and friends etc…. Assisted with Wellness Breakfast event with invitations and distribution lists. The Wellness Breakfast is set for September 19th at the Edgewater Beach Resort, organized by the Wellness Task Force. Coordinated the 16th Annual Tourism Star Awards program and attended the event. Training new admin Adrienne - training to be the coordinator of Roundtable events amongst other duties. The next RoundTable scheduled for Sept 20th at Opera Naples, organized by Adrienne Manley. Education – Continuing Collier University Classes. FAM Tours Preparing to assist with Virgin Holidays FAM set up. 11.A.1 Packet Pg. 379 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) Sports Marketing Team- 2018 September Monthly Report (August Activity) We did not have any events scheduled or run during the month of August at North Collier Regional Park (NCRP) or at other facilities. The NCRP fields have been closed for summer rest, summer afternoon rain and the re-turfing of 4 fields at NCRP. All other athletic facilites were also idle during August. Jeffrey John The Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) is pleased to announce that Jeffrey John has joined the tourism bureau as Sports Development Manager. Jeffrey will work closely with Collier County Parks & Recreation as well as local and national governing bodies to retain and solicit sports tourism events in Collier County. He will also join in the planning process for the new sport complex in East Naples. Jeffrey joins the CVB with extensive credentials, a Certified Sports Event Executive through the National Association of Sports Commission, comes to us from Visit Tucson Sports and the Greater Columbus Sports Commission. The opportunity to work with a myriad of sports organizations has enabled Jeffrey to amass a vast amount of experience in the industry. His 20 years of experience extends to sporting events including the American Junior Golf Association, Major League Soccer, Ohio High School Athletic Association State Championships, National Collegiate Athletic Association, the United States Olympic Committee and National Governing Bodies, and numerous youth sports organizations. Jeffrey states that “an event needs to be beneficial not only for the client, but to the community as a whole. The real key to success is to keep in mind that the competition is only a portion of the event. It is the experience and memories that we help create that will last”. Jeffrey is a native of Ohio and has recently relocated to Naples from Tucson, Az. Development Activities this Period - Ed Caum • Sport Complex Management Meeting (X2 • Event Safety Protocol Meeting (X2) • New Hire Orientation Presentation (X2) • Lou Hammond Conf. Call (X3) • NCRP Artificial Turf Meeting (X3) • Mote Marine Red Tide Conference Call • Pickleball Planning Meeting • Ken Lawson – Visit Florida CEO Site Visit • Speaking Engagement Riviera Estates • Purchasing Meeting – Video Production • Hunden Conf. Call (2) • Beach Route Planning Meeting – CAT • Governor’s Conference Call – Blue Algae • Monthly Events Meeting NCRP • Purchasing – Sports Accommodation Meeting (X2) • Website Analytics Meeting – Miles • Conference Call FBU (X2) • Visitor Guide Module Meeting • Red Tide Regional Call 11.A.1 Packet Pg. 380 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) • Sports Meeting Deputy Manager • Collier Schools Meeting – Contracts • Superlative Meeting and Site Visit • Attend Connect Sports • Tourism Awards Planning Meeting • Sports Complex Design Charette • Tourism Star Awards • Meeting Photo Shoot Planning Session • Sports Photo Shoot Planning Session • Publix Soccer Tournament NCRP • CCLTA Board Meeting • Naples B2B Meeting – Miles • FBI Fraud and Graft Presentation • Onboarding Jeffrey Meeting • Meeting with Florida Fire • Onboarding and Site visits with Jeffrey Development Activities this Period - Nikki King • FBU logistics call • Attended Monthly Staff meeting • Attended Manhattan Sports Complex Charrette meeting (2x) • Met with new DOS at Holiday Inn Express • Attended Sports Complex Task Force meeting • Sports Council meeting • Weekly Parks and Rec meeting • Monthly Parks and Rec meeting • Attended Sports Tourism Lodging Software Procurement meeting • FBU Conference Call • CCPS Lease Agreement (FBU) meeting • Attended the Annual Tourism Star Awards • Attended Publix Soccer Tournament • Met with Paradise Advertising to discuss sports content creation • Met with Florida Fire Soccer 11.A.1 Packet Pg. 381 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) PUBLIC RELATIONS & COMMUNICATIONS REPORT August 2018 PERIOD AT A GLANCE Number of Media Contacts from CVB PR – August - 60 August • 60 Number of Journalists/Influencers Hosted in Destination August – 3 August • Luigi Di Fronzo • Rocky Casales • Michelle Hermann September • Alexandria Jones • Charles McCool News Releases – August: 5 News Releases August • CVB Wins U.S. Travel Destiny Award for Post- Irma Organic Facebook Campaign • Paradise Coast Tourism Star Awards • RV Campers Find Outdoor Adventure in FL’s Paradise Coast (for VISIT FLORIDA, Media Center • Community Foundation Assistance for Businesses Affected by Red Tide – posted to Media Center • Beach Conditions Updates via daily webpage posts News Releases September For VISIT FLORIDA, FOWA Media Kits: • What’s New 2018-2019 • Hotel Renovations in FL’s Paradise Coast • Destination Fact Sheet • Paradise Coast Outdoor Adventures • Craft Beer • Fun Facts • All About Naples • Naples Has #2 Burger Joint-TripAdvisor • Naples, Everglades City in Top 10 USA Today Rankings Publicity Highlights • News-Press – 3 Collier Tourism Columns: Gather Around – Newly Reopened Naples Pier; Good Beach Days on Marco Island despite red tide; and Navigating the sea of red tide information • Florida Weekly – Turning the Tide, cover story on red tide regional impacts; Collier reports less impact than other counties • Gulfshore Business Daily – CVB Wins U.S. Travel Destiny Award 11.A.1 Packet Pg. 382 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) • Naples Daily News – Tourism Star Awards – Story and photos of annual tourism awards, winners • Paddle Marco – Paddling Trips with No Red Tide local • story gets some national pickup • CNBC.com Profile on Todd Brooks, rise to top of TripAdvisor Burger Restaurant list • ParadiseCoast.com – Daily update to area weather and red tide conditions Top Staff Projects August • Daily Beach Conditions webpage updates – crisis response • Set up network of contacts for daily beach reports on red tide or clear conditions • News monitoring • Attend Becoming China Ready workshop sponsored by Lee VCB • FL Outdoor Writers BOD meeting • Attend U.S. Travel Association ESTO conference – education for tourism destinations • Accept national Destiny Award for Best Social Media Campaign • Presentation on Working with CVB PR at Gulfcoast PRSA Chapter meeting • Hotel and attraction survey on red tide business impacts • Edits for special Red Tide eNewsletter • Edits for multiple consumer, meetings eNewsletters • Wrote and submitted Visitor Statistics, Upcoming Industry Events, Paradise Coast in the News, Leisure Activities, Social Media sections for Industry eNewsletter • Write, issue news releases • Assist tourism partners with information, share publicity • Daily social media content, posting, responses • Regular updates to website article pages, add deals, events 11.A.1 Packet Pg. 383 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) 11.A.1 Packet Pg. 384 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) MONTH/YEAR: AUGUST 2018 PREPARED BY: OMMAC-UK & IRELAND OFFICE HIGHLIGHT OF THE MONTH: Successful Consumer and trade campaign with ‘America As You Like it’ Following a successful meeting at IPW, OMMAC held discussions with key partner ‘America As You Like It’ regarding a co-op marketing campaign to concentrate on delivering increased visitation. The approved marketing activity will focus on targeting the high-end family & couples market for travel during fall and lower season. The activity includes advertising boxes in UK National print - The Daily and Sunday Telegraph, both of which have excellent circulation reaching 288,484 readers and 590,000 respectively, an e-shot blast to database of 4,350 agents, digital special offers on the ‘America As You Like It’ website and social media channels, as well a dedicated blog post on the website. Examples of the adverts, e-shot and the special offers can be seen below. (Left – website special offer – over 689,000 impressions) 11.A.1 Packet Pg. 385 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) (Left and above - E-shot – to 4,350 agents) Advertising boxes (Left Daily Telegraph – circulation: 590,000) (Right – Sunday Telegraph – circulation: 288,484) 11.A.1 Packet Pg. 386 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) MARKET UPDATE: Carnival close to getting new cruise terminal in Florida Carnival Cruise Line has reached an agreement to build a new terminal in Florida to house the first North America-based ship to be powered by Liquefied Natural Gas. The Canaveral Port Authority is expected to include the terms of the deal in its Commissioners' meeting at the end of August and, if approved, Carnival will be able to homeport the as-yet-unnamed 5,286-berth ship at Port Canaveral. The 180,000-ton ship is the largest ever constructed by the cruise line and is set to join its fleet in 2020. Carnival said the vessel will offer an array of 'groundbreaking, never-before-seen' features and attractions. 2.2 million Brits went overseas on bank holiday weekend ABTA predicted that 2.2 million Brits headed overseas during the August bank holiday weekend (27 August ’18). ABTA members reported strong sales, particularly to the Balearic Islands, mainland Spain, Greece and Florida. With a more favourable exchange rate, ABTA says Turkey also saw spectacular growth this summer. Kuoni unveils massive overhaul of its North America programme Kuoni has unveiled the largest overhaul of its US and Canada collection in its 50-year history following 10% and 15% rises in bookings respectively. The operator will almost double its North America programme to 25 tours in total. It has added eight new mainland fly-drives, developed in partnership with local tourist boards, and expanded its Hawaii offering with three new island-hopping itineraries and 10 new hotels. Despite the weakness of the pound, Kuoni said US bookings were up 10% on 2017 in the year to August, and Canada up 15%. The UK office is in communications with Kuoni to maximise on any further opportunities to expand growth for Florida’s Paradise Coast. UNWTO reports 6% growth in travel this year (UN World Tourism Organisation)* Growth in international tourism is accelerating with global arrivals in the first four months of this year up 6% on last year following a 7% increase in 2017. The figures, released by the UNWTO, show worldwide receipts from international tourism rose 5% year on year in 2017 to $1.33 billion. *UNWTO: World Tourism Organization is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. Trump 'trade wars' cause slump in China visitors to the US Donald Trump’s trade war with China appears to have caused a “significant slump” in Chinese visitors to the US, according to booking data from ForwardKeys. The travel analysts reported year-on-year weekly bookings from China to the US during August were down by 8.4%, falling further as the latest rounds of what it branded “tit-for-tat” tariffs have been announced by the US president. Red Tide: No further mentions or calls relating to Red Tide UPCOMING EVENTS 2018 DATE SPECIAL EVENT LOCATION 11.A.1 Packet Pg. 387 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) MARKETING/SALES/PROJECTS & ACTIVITIES: Co-op Marketing Vacations to America Following up on discussion at IPW – we are working on details for Florida’s Paradise Coast to be featured in the Vacations to America ‘Buddy Book’ to mark their 25th Anniversary. The book will be sent out to their database of agents to aid them in selling the destination to their customers. OMMAC worked with Vacations to America to supply updated imagery and ensure that all copy was accurate in helping agents, including highlights of the region, top tips, as well as much more information. Trailfinders – Request for Information OMMAC further assisted Trailfinders by provide information on general booking patterns/lead times from the UK, including any reasons or insights into what might influence behaviour. Trailfinders, one of our key tour operator partners have been carrying out ongoing high level review of their Florida programme with the key aim of devising a strategy to maximise early booking opportunities, with particular emphasis on the family market. O2/Travelplanners promotion Florida’s Paradise Coast confirmed a consumer promotion with worldwide network provider O2, whilst working with key consumer tour operator Travel Planners to secure the prize package and competition offer. The promotion will run on multiple platforms, including apps and website with the chance to win discounts on holidays to the Paradise Coast. Estimated reach 2.2m OMMAC provided all assets and additional specific copy, to ensure the promotion had the greatest chance of success. Family Traveller/ TravelPlanners We have secured an excellent opportunity for the September issue which runs to December with targeted high-end family publication Family Traveller – maximising on our budget as able to reuse earlier creative – which the publication will update. We have negotiated an additional digital segment to further strengthen our presence. The call-to-action tour operator TravelPlanners will assist with the promotion prize package. ST Sports – Southhall Travel 17 September Brand USA DMO and CVB Workshop London 27 September Visit USA General Meeting London October World Travel Market preparation London 5-7 November World Travel Market London 5th November Visit Florida/Florida’s Paradise Coast Signature Event, WTM London 11.A.1 Packet Pg. 388 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) Possible opportunity with in house digital newsletter distribution to targeted UK consumer – focus on golf holidays. American Holidays Ongoing discussions to establish a positive plan for future activity – this will move into next fiscal year. Visit Florida 2019 Co-operation and Planning In line with our 2019 Marketing strategy, we’ve been liaising with the Visit Florida UK team to discuss co-op marketing opportunities for Q4 of 2018 and for 2019. Partnering with Visit Florida is an extremely beneficial way to maximise budgets and ensure adequate share of voice for Paradise Coast. With a valued and ongoing partnership we have developed with Visit Florida we are able to maximise planning ahead to ensure a targeted and timely reach and in the peak booking periods of 2019. Destination Status Sheet Ahead of World travel Market, OMMAC have been preparing a document to be sent out to all tour operator partners to accumulate visitation data for Florida’s Paradise Coast. The document includes room nights, passenger numbers, average length of stay from 2016-2019, as well as lists of all properties sold in the area. British Airways Holidays / BA Currently reviewing activity and aiming to secure opportunity for future visitation growth. This will move into next fiscal year. Year-end As the financial year comes to a close, OMMAC has been liaising with all partners with whom campaigns have been run in the last 12 months. Checking on all requested invoice information and deliverables to ensure fiscal year-end. Co-Op Planning for 2019 OMMAC have been working on the year ahead, reviewing budget and discussing the best possible options for some of the co-op campaigns in 2019. Final discussions will take place once the new fiscal is in place after October’18. PUBLIC RELATIONS Publication/ Circulation Activation/ Date of travel Angle/ Theme Industry partners Status update/ publish date PR Value Florida Friday, Travelmole, Distributed to : 1,500,000 Submitted content for monthly newsletter Supplied content for the theme ‘Autumn in the Sunshine State’ The Naples Beach Hotel and Golf Club Completed Achieved coverage in $2,060 11.A.1 Packet Pg. 389 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) newsletter (displayed below) Isabel Conway – freelance & Irish Independent Cir - TBC December’18 or January’19 Preview the new exhibit at Marco Island Historical Museum with Smithsonian that includes the Key Marco Cat Calusa artifact. Visit Florida _ TBC Securing date in order to obtain assistance with flights & car rental - ongoing TBC Sarah Forrest Freelance journalist who blogs for Golf Guru Group – will also be pitching to other golf publications including The Golf Business (Golf Guru pageviews: 19,000) Consumer Opportunity Liaison ongoing To raise the profile of golf in Naples in the UK GolfBreaks – unable to provide flights at the moment – still in discussion Ongoing Liaison continues with Sarah to see if a trip to the region will be possible as Flights are required. TBC Florida Friday – Autumn in the Sunshine State, – Distribution: 1,500,000 11.A.1 Packet Pg. 390 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) 11.A.1 Packet Pg. 391 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) SOCIAL MEDIA ACTIVITIES Activity Status/Result We continue to keep a presence on @ParadiseCoastUK. This month we have looked to inform potential travelers of upcoming events and use inspirational quotes and images to encourage them to travel. @ParadiseCoastUK continues to grow followers and get support through retweets and likes. A selection of Facebook and Twitter updates this month Facebook 11.A.1 Packet Pg. 392 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) Twitter – Safari Squad at Naples Zoo Twitter – Just what the doctor ordered 11.A.1 Packet Pg. 393 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) DIAMONDE - EUROPEAN REPRESENTATION TOUR OPERATOR ACCOUNTS Germany o America Unlimited GmbH, Timo Kohlenberg, Owner NAP Training We visited the office on August 21, 2018 and comprehensively trained 13 agents from the America Unlimited sales team. As America Unlimited has employed new staff in the last 1-2 years, the intensive training was much appreciated, and the agents asked questions as well as they took many notes. We noticed that approx. 1/3rd has been to Florida and NAP before. The agents love to support their clients with extra insider tips and destination hacks, such as free shuttles (like the Naples Slidr) and free parking as well. o America Unlimited GmbH, Timo Kohlenberg, Owner NAP Meeting After the training on August 21, 2018 we have held a product meeting. The feedback was excellent, Timo reported that they have a very busy summer not to compare with previous years and luckily, they sell a lot of USA again, which is perfect news, as Canada was requested more at the beginning of the year. In general, they are very satisfied with the booking situation in Florida and NAP and have planned several Florida marketing actions which will drive the focus to Florida even more in the next months. o Boomerang Reisen, Lisa Lehmann, Sales Manager NAP Training The Boomerang office in Hannover was split, now the product and sales team are in separate offices and we visited the sales team and comprehensively trained the team on August 22, 2018. The training was much appreciated as Lisa has not yet been to the USA and therefore asked many questions, she especially liked Marco Island and took many notes on our info and insider tips. o Berge & Meer Touristik GmbH, Torge Petersen, Buyer NAP Special request After being in touch with Torge in June, he is planning a Florida road trip with his family in January. As this would be a great chance for him as hotel buyer in round trips to familiarize and get to know NAP even more, we reached out to hotel partners and await feedback for special rates available. In return, we have discussed the NAP hotels Berge & Meer Reisen is working with currently, as they feature only the Ft. Myers region in their online round trips. NAP would fit perfectly into the round trips as well, he is proofing if it would be feasible to include NAP into the round trips displayed online. Await feedback. 11.A.1 Packet Pg. 394 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) o TUI Deutschland GmbH, Julia Rodenberg, Senior Manager Partner Marketing NAP Sales Concluded the TUI social media campaign in June and received the reporting in August. The marketing campaign included a social media follower competition on TUI Facebook (5 mio. Follower) and TUI blog. The content was NAP information and images as well as a question the participants had to answer. The duration of the campaign was March - June 2018. The 5 posts on the TUI Facebook page showed 34.101 reactions and all in all achieved 1.236.439 impressions. The blog which was created will stay online. CANUSA TOURISTIK GmbH & Co. KG, Madlen Madaus, Marketing Manager NAP Sales Concluded the CANUSA online marketing campaign in July and received the reporting in August. The marketing campaign consisted of 3 parts: Content package to promote new NAP routes via newsletter and banner on website was launched in May and reached 21K website visitors. The promotion package to promote the new content via popular online magazines in June-July received 6,2 mio. impressions. With the promotion package social media our NAP CANUSA ads, received 133,809 impressions in June- July. Overall the campaign led to 187 booking requests and a 1% increase in bookings, which was more booking requests compared to the same time last year, with not campaign running. CANUSA did report the room night numbers of 6,508 in 2018 are way below the previous years. They do defend themselves that they had an extra ordinary high growth for Florida in the last years and that the demand declined in 2017 and 2018 due to market development as they reported. However, they feel a light trend of improvement and hope that it will solidify. The campaign has shown that continuous cooperation in advertising alleviates negative trends and significantly reinforces positive trends. o CANUSA TOURISTIK GmbH & Co. KG, Irene Schnell, Travel Agent NAP Training We have successfully trained the CANUSA Hannover team. The team loves Florida and 3 out of 5 have been to Miami and Naples personally. We could feel that they know the NAP hotels and which hotel sells very well and which don’t. They like the atmosphere in NAP and love to book the Inn on Fifth as well as the Ivey House in Everglades City. On Marco Island they preferably book the JW Marriott. o Feinreisen, Katja Laffarenz, Product & Business Development Feinreisen, Julia Gassmann, Product Manager Feinreisen, Timo Kohlenberg, CEO NAP Sales We have successfully secured a meeting with Feinreisen in Hannover. This small TOX is a subsidiary of America Unlimited a USA specialist with a very creative approach on August 21, 2018. They are currently still expanding and building up their portfolio. With their expertise of the USA, this part of the world is well displayed and previously we have achieved NAP to be included in the luxury Florida round trip. During the meeting we have discussed to expand their NAP hotel portfolio for Feinreisen and suggested the JW Marriott Marco Island with the new tower and its exclusive look and feel. Timo appreciated the idea and suggested to visit the JW Marriott at his next Florida visit in January 2019, as he wants to experience the hotel first before promoting it on the Feinreisen homepage. They do have a growing Social Media community (Facebook 1,4K follower) were we agreed to be featured with a NAP post. 11.A.1 Packet Pg. 395 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) Netherlands o Travel Trend, Peter van Veenendaal, Product Manager NAP Sales Through our excellent relationship with Travel Trend we have secured NAP a space in this year’s Travel Trends Florida FAM in November. The group of 10 PAX would stay Nov 8-9 for 1-night in NAP. Arrive in the evening of 8th and leave after lunch on the 9th. We have negotiated extra time, but due to a tight time frame, this was not feasible. The CVB declined this opportunity, as the timeframe to show NAP adequately was too short. TRAVEL AGENTS o TA Sales Calls: this month, we have proudly presented NAP to a total of 40 travel agents during personal visits in following areas Hannover, Munich, Hamburg & Luzern. We have assisted the following TAs with NAP info etc.: o Reisebüro SonneundMeer GmbH, Jasmin Arnold, Travel Agent NAP Sales We have meet Jasmin during our roadshow with Dertour in Austria in February 2018. She has reached out to as again and we could support her with hotel suggestions and tour ideas in NAP for clients. o Reiselädle Wagner, Elivra Wagner, Owner NAP Sales Mrs. Wagner has reached out to us just before her Florida road trip. We could support her with information and TA incentives in NAP. o FIRST Reisebüro, weltweit Reisen Dietmar Jaschinski, Britta Notheis, Travel Agent NAP Sales She has reached out to us and we supported her with information on the Red Tide and the situation. We have informed her about the information pages and the live webcams. o Timo's Flug- & See Reisen, Franziska Deisenhofer, Travel Agent NAP Sales As they recently booked clients to the JW Marriott Marco Island (travel date end August), she reached out again because of the Red Tide situation. We have supported her with all info’s including the live beach camera from the JW Marriott, which they have send to the clients. EVENTS o DiaMonde Theme Event: Experiential Experience Date & Place 30.08.2018 Wiesbaden Schloss Biebrich Pfortenhaus Nr of attendees 16 11.A.1 Packet Pg. 396 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) Profile of event This evening was dedicated to the topic "Experiential Travel": How does experiential travelling influence todays travel, how do luxury travel and experiential travel convene, how can the experiential traveler be defined. Adapted to the theme, the event was held in an exclusive location in Wiesbaden. The event was divided into three presentation blocks. The comprehensive presentation contained the whole DiaMonde portfolio, highlighting the singularities for experiential travelling in each property. Profile of attendees The attendees were selected TA and TOX partners. Mostly senior and top selling agents as well as owners in high and very high potential travel agencies or luxury tour operators. General feedback 20 agents had registered for our event, but unfortunately, we had 4 last minute cancellations in the week of the event due to understaffing and illness. The remaining 16 participants gave us an excellent feedback on the event. They were highly interested in the chosen Topic "Experiential Travelling" as well as the special integration of the portfolio into this theme. The agents enjoyed the different event location in style of an African Safari Dinner which we have chosen to outline our theme even more. They also did enjoy the relaxed atmosphere provided an ideal space for networking. Agents reported that August has been a very busy month and there are many booking coming in. Our event’s timing is perfect as agents have been inspired for the winter bookings. MARKETING o DiaMonde social media We have successfully achieved to include NAP in several Facebook & Instagram activities sharing updates and stories (currently 760 fans on Facebook and around 290 on Instagram sourced from mainly TAs in German-speaking markets). o Facebook # posts: 17 #fans: 11,468 Please find down below the most successful post in August: #1 28.08.2018 post of Marco Island, reached 2,480 clients, 203 reactions and 158 likes #2 14.08.2018 post of Keewaydin Island, reached 2,249 clients, 103 reactions and 92 likes o Facebook Ad We have finalized our NAP Facebook ad implemented by DiaMonde. The ad was running 4 weeks 25.07. – 28.08. and targeted people in DACH with high travel intentions and USA interest. All in all, the ad was very successful as it reached 15.468 people and the NAP Facebook fan page received 671 new followers. o Eurowings We have taken part at the radio tourism advertisement with Eurowings and the Fort Myers CVB. We have been interviewed and presented the key highlights of NAP. The ad will be distributed in different parts of Germany to push the Eurowings flights to RSW. MEDIA / PR 11.A.1 Packet Pg. 397 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) o NAP online magazine LuxusInsider The dedicated NAP ad for the USA edition of the LuxusInsider, a B2B online luxury magazine for the travel industry, mainly travel agents was released at the end of July and will be online one more month. We have worked with this online magazine last years and received excellent exposure to the luxury TA in the branches. o NAP Special Request From our good relationship to the blogger world in Germany, we have secured that Tina Seidling from Lunch for One, is planning to visit NAP during her Florida round trip in October 2018. Her blog is focused food themes, she would produce several blog articles and social media postings. She has 85,000 monthly unique visitors on the blog. The CVB has declined her request as the Red Tide situation might be not defined by then and therefore blogger requests will be postponed till November, until everything is defined. o NAP PR FAMs We have secured and confirmed the participants for both PR FAMs in October. Visit Florida FAM Oct 22-24 and Eurowings FAM Oct 26-30. Each with 5 high-class journalists from Germany. o NAP German TV production The German TV production – “Elstner’s Reisen” will be Nov 8-11. the production was approved already in February. “Elstners Reisen” is a 90-minute-long documentary which focus on nature, travel and species protection featuring the famous German entertainer Frank Elstner and is broadcasted Saturdays at 8.15 pm, that means prime time in Germany. They will focus on the shark science at Rookery Bay in NAP. During a conference call with the CVB, the film permit department and Rookery Bay as well as the production team, we could finalize the itinerary for the 6-head crew. They will explore the Ten Thousand Island by boot and the main part will be the shark research at Rookery Bay and the crew will be heading out with the scientists for their research. Additionally, the crew will film a scene where the 2 hosts will talk to each other at Naples Pier. o NAP Blog content Saskia from aiseetheworld spent one week in NAP May 23-June 1. We could support her with highlights as well as insider tips. After receiving excellent exposure in June, we could secure even more exposure in August: http://countryatheart.de/floridas-suedwesten/ o NAP Blog content Franzi Schmidt from Lilies Diary with over 250,000 monthly unique visitors, who was joining our Eurowings blogger FAM May 8-11, 2018 has released her blog post on August 7th, 2018. Please find detailed info here: https://www.lilies-diary.com/naples-sehenswuerdigkeiten/ 11.A.1 Packet Pg. 398 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) PROJECTS o We have prepared and delivered comprehensive summaries to all partners involved in the Eurowings Blogger FAM May 8-11. Each of the summaries shows the content all 5 bloggers produced on their blogs and social media, we have also translated the content from German to English for every partner to read. o Inventory: We have again created a comprehensive list of all stored brochures and giveaways. CONSUMER o Brochure fulfillment: 13 in total HIGHLIGHTS IN SEPTEMBER 2018 o NAP Newsletter, Sep 21, 2018 o VUSA Roadshow, Sep 10-11, 2018 o VUSA Switzerland Roadshow, Sep 24-28, 2018 o Research Project Sport Center NAP, Sep 30, 2018 o Sales Calls Mannheim & Bruchsal, Sep 6-7, 2018 o Sales Calls St. Gallen, Sep 24, 2018 o Sales Calls Linz, Graz, Salzburg, Sep 10-14, 2018 o Sales Calls Dusseldorf, Sep 22-23, 2018 o Sales Calls Konstanz, Sep 21-23, 2018 11.A.1 Packet Pg. 399 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) Powered by Monthly Report August 2018 Brazil MARKET INFORMATION • Gol Airlines announced a strong marketing campaign for promoting the new daily flights from Brazil to Florida. The goal is to push the sales for the second semester of 2018. Gol wants to show to their costumers their new services and daily routes from Brasília and Fortaleza to Miami and Orlando. Also, new in-flight services have been modified – like their entertainment platform that was completely innovated. (https://www.panrotas.com.br/aviacao/empresas/2018/08/gol-tera-campanha-para-impulsionar-novos-voos-aos- estados-unidos_158201.html) • Azul Arilines recently announced new flights to Pato Branco and Toledo, in Paraná State. The announcement of these two new routes come along with the airlines’ intention to also open a Guarapava (also in Paraná state) to Campinas route’s ticket sales in January of 2019. They will stress Campinas as their major hub for flights to Fort Lauderdale and Paris – as a crucial part of their marketing campaign. (https://www.panrotas.com.br/aviacao/novas- rotas/2018/08/azul-anuncia-voos-para-cidades-do-parana-e-em-pernambuco_158073.html) • Miami International airport has registered a 1.6% increase on the number of arrivals for the first semester of 2018, in general. The international arrivals represent about 1.3% increase in the same figures, while domestic flights have a 1.9% growth rate for the first six months of this year. These figures were presented in a comparison with the same period of 2017. (https://www.panrotas.com.br/aviacao/aeroportos/2018/08/aeroporto-de-miami-cresce-16-em- chegadas-no-primeiro-semestre_157883.html) • Kayak has recently released a study identifying what factor have the most influence on the purchase process for tourists buying online. They have conducted this survey with 26 thousand people form 26 different countries. In Brazil, 986 people were interviewed. According to the figures obtained in Brazil, 70% of all tourists define a beach destination as their favorite vacation site. Also, to 43% of interviewed costumers, travelling is a priority and 40% of them also pointed out that shopping is a must do when visiting another country. Another important aspect announced was that 52% off all tourists still prefers (https://www.panrotas.com.br/destinos/pesquisas-e- estatisticas/2018/08/confira-os-fatores-decisivos-para-os-brasileiros-na-hora-de-viajar_157992.html) 11.A.1 Packet Pg. 400 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) TRADE Leisure Sales Calls / Meetings Name Market Company Objective and Outcome Follow Up Marcus Vinícius Campos mcampos@trendoperadora.com. br BR Trend Operadora – TO Rua Robert Bosch, 544 – São Paulo, SP – 01141-010 Phone: +55 11 4090- 1755 Marcus has been frequently contacted to check on PC’s online course. This course was provided by Trend through their e-learning platform (Trend Cursos). Follow up to evaluate final details for launching and promoting the course. Rebecca Ferreira rferreira@trendoperadora.com.br BR Trend Operadora – TO Rua Robert Bosch, 544 – São Paulo, SP – 01141-010 Phone: +55 11 4090- 1755Phone: +55 91 3085-2526 Rebecca is the Sales Manager for Trend Operadora in the North and Northeast regions of Brazil. She will help us with PC’s online course promotion – this course was provided by Trend through their e-learning platform (Trend Cursos). Email follow up with digital collaterals. Leoney Rodrigues leoney@mastemviagens.com.br BR Mastem Viagens – TA R. Albert Sabin, 41 - Fortaleza – CE - 60810- 060 Phone: +55 85 3064- 4464 Leoney is looking for new destination options for a group travelling to Florida for new year’s eve. She requested more information on PC attractions and highlights. Email and call to follow up on Coop details. Eric Trajano erictrajano@waintercambio.com. br PE WA Intercâmbio – TA Av. Manoel Borba, 917 – Boa Vista – Recife, PE - 50030-230 Phone: +55 81 3088- 1172 Promote the destinations attractions. Email follow up and digital collaterals sent. 11.A.1 Packet Pg. 401 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) Andressa Maria vendas@martur.com.br PE Martur Viagens e Turismo – TA Rua Dr. Nilo Dornelas Câmara, 90, Boa Viagem – Recife, PE - 51021-400 Phone: +55 81 3312- 3666 Andressa will be visiting Florida in October and got very interested in some of PC attractions. She requested more information on Miromar Outlets and Everglades attractions. Email follow up and digital collaterals sent. Agnes Vilela embarcaviagens@gmail.com PE Embarca Viagens – TA Rua Martins Ribeiro, 137 – Recife, PE - 52041-720 Phone: +55 81 99665- 0854 Promote the destinations attractions. Email follow up and digital collaterals sent. Danielle Andreazzi danielle.andreazzi@primetour.co m.br BR Primetour – TO Alameda Joaquim Eugênio de Lima, 424 – São Paulo, SP - 01403-001 Phone: +55 11 3178- 4759 Danielle presented PC with some promotion and luxury trade related actions that will be proposed for a future Coop plan project. Email follow up and specific digital collaterals sent. Karina Santos vendasgrupos@ctviagens.com.br PE CT Viagens – TA Rua Joaquim Nabuco, 330 – Recife, PE – 52011-005 Phone: +55 81 3213- 2024 Promote the destinations attractions. Email follow up and digital collaterals sent. Jonatas Arruda jonatas@pebrasilviagens.com.br PE Arruda Viagens – TA Rua Arlindo Gouveia, 145 – Recife, PE – 50720-595 Phone: +55 81 3071- 7773 Promote the destinations attractions. Email follow up and digital collaterals sent. Rodrigo Guimarães rodrigo@divemag.com BR Vectra Viagens – TO Rodrigo is Vectra Viagens’ director and he’s one of the Email follow up and specific 11.A.1 Packet Pg. 402 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) Av. Pedroso de Morais, 318 - São Paulo, SP - 05419-000 Phone: +55 11 3816- 9666 biggest diving related travel packages specialist in Brazil. He’s interested in having PC packages to offer and requested more information. Also, he presented a proposal for having PC in Dive Magazine. digital collaterals sent. Poliana Melo agencia@centralturviagens.com.b r PE Central Tur Viagens – TA Rua Professora Anunciada da Rocha Melo, 214 – Recife, PE – 50710-390 Phone: +55 81 3446- 8608 Promote the destinations attractions. Email follow up and digital collaterals sent. Priscila Cardoso Priscila.cardoso@travel2.com.br SP Travel 2 - TA Rua Emílio Mallet, 317 – São Paulo, SP – 03320-000 Phone: +55 11 2092- 4857 Priscila is Travel 2’s operations director. She will be travelling to Florida on September and requested some information on PC attractions. She will be visiting Naples for one day on her way to Fort Myers. She will be driving from Miami to Tampa, staying one night in Fort Myers. Email follow up and digital collaterals sent. Fabiano Souza fabiano@agenciavirtualturismo.c om.br PE FC Souza Turismo Ltda- TA Av. General Mac’Arthur, 418 – Recife, PE - 51160-280 Phone: +55 81 3339- 8064 Promote the destinations attractions. Email follow up and digital collaterals sent. Aureliano Júnior junior@thturismo.com.br PE TH Turismo – TA Promote the destinations attractions. Email follow up and digital collaterals sent. 11.A.1 Packet Pg. 403 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) Estrada das Ubaias, 255 – Recife, PE – 52070-013 Phone: +55 81 3268- 4500 Fátima Bezerra fatima@wmtours.com.br PE WM Tours – TA Av. Antônio de Goes, 275/205 - Pina, Recife – PE - 51020-020 Phone: +55 81 3465- 1592 Fátima is WM Tours CEO and Vice- president of ABAV-PE. She is a groups’ travel specialist and got very interested in offering PC as a valuable option for a group travelling in 2019. Email follow up and specific digital collaterals sent. Lígia Gomes ligia@santamonicatur.com.br PE Santa Monica Turismo – TA Rua Ernesto de Paula Santos, 960 – Recife, PE – 51021-330 Phone: +55 81 3465- 1311 Promote the destinations attractions. Email follow up and digital collaterals sent. Katarina Varela katarina@primeviagens.tur.br PE Prime Viagens e Turismo – TA Rua Aristides Muniz, 70 – Recife, PE - 51020-150 Phone: +55 81 3037- 3762 Promote the destinations attractions. Email follow up and digital collaterals sent. Elias Duarte Elias.duarte@orinter.com.br BR Orinter – TO Rua Gen. Camara, 243 / 802 – Porto Alegre, RS – 90010-230 Phone: +55 81 3025- 2010 Elias is the sales executive responsible for attending to agencies in Rio Grande Sul state. He’s our support in the region for the sales blitz we’re planning to November, before the Festuris trade event (from 8th to 11th). Email follow up and digital collaterals sent. 11.A.1 Packet Pg. 404 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) Marcileide Lopes marcileide@boavistatur.com.br PE Boa Vista Viagens e Turismo – TA Rua do Sossego, 298 – Recife, PE – 50050-080 Phone: +55 81 3221- 3158 Promote the destinations attractions. Email follow up and digital collaterals sent. Jaqueline Leithold jaqueline@nacionalturismo.com PE Nacional Turismo – TA Av. Ministro Marcos Freire, 1319 – Recife, PE – 53030-005 Phone: +55 81 3202- 1447 Promote the destinations attractions. Email follow up and digital collaterals sent. Promotions (Joint Marketing Activities – JMA’s) Tour Operator Name Market Description – Coop Actions Launch/Start Status Ancoradour o BR Only one training in Ribeirão Preto missing. Final stages. Ancoradouro will schedule Ribeirão Preto training session for September. CVC BR CVC Corp provided us with a list of Florida Top sellers’ travel agencies. Training session will be scheduled with all of them. Ongoing. The first training session was already conducted. We are scheduling other training sessions with the other CVC travel agencies. None SP Another Pocket training session is being negotiated along other Florida destination partners to take place in September. This session will cover for about 20 travel agencies in the east part of São Paulo city. The partners are: Paradise Coast, Kissimmee, Central Florida, Kennedy Space Center, Fort Lauderdale and Visit Tampa Bay. Ongoing. Email follow up with partners and a meeting will be scheduled for inspecting the actual place where the event will take place. 11.A.1 Packet Pg. 405 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) MEDIA RESULTS Media Meetings Name Publication/Media Market Objective & Meeting Notes Follow Up Altair Viagem e Turismo BR Viagem e Turismo was planning to visit at least 3 cities in Florida and we have met him with Visit Florida to develop some opportunities Complete Talita Bertolussi Viagens da Talita BR Regular meeting to strengthen relationship with media in Brazil. Talita Bertolussi is a Travel Instagrammer. Complete RESULTS • Viaje Comigo 11.A.1 Packet Pg. 406 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) • Blog Hotéis 11.A.1 Packet Pg. 407 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) • Forbes 11.A.1 Packet Pg. 408 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) MEDIA LINKS • Viaje Comigo | https://www.youtube.com/watch?v=BksVi1MAIsI&feature=youtu.be • Blog Hotéis | https://bloghoteis.com/12-passeios-lado-b-da-florida/ • Forbes | https://forbes.uol.com.br/lifestyle/2018/08/19-destinos-perfeitos-para-a-proxima-temporada/#foto9 MEDIA VALUE Media Subject Date Media Value Circulation/ Pageviews Viaje Comigo Meet Everglades, in Florida August 7th tbc 787 Blog Hotéis 12 different tours in Florida August 10th USD 400 16.222 Forbes 19 destinations for the next travel season August 26th USD 2.300 164.000 SOCIAL MEDIA Zebra keeps producing content and managing Paradise Coast official account profile on Facebook and Instagram. AVIAREPS oversee the projects and posts. Facebook Paradise Coast Facebook address is www.facebook.com/paradisecoastbr = 18,1 likes on the page. Promoting the destination through interaction with followers 11.A.1 Packet Pg. 409 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) 11.A.1 Packet Pg. 410 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) Promoting Nature Promoting Brazilian Father’s Day 11.A.1 Packet Pg. 411 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) Instagram Paradise Coast Instagram address is https://www.instagram.com/paradisecoastbr/= 2,113 followers 11.A.1 Packet Pg. 412 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) Prospect work for September • Management of Instagram and Facebook profile with Zebra • At least 3 media meetings in Sao Paulo, besides pitches by e-mail and media calls • To provide support for luxury Group Press Trip in partnership with Visit Florida • To develop opportunities with Falando de Viagem (Travel Blog) individual trip 11.A.1 Packet Pg. 413 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) VISITOR SERVICES REPORT- Lori Lou Waddell August 2018 Visitor Profiles Month Big Cypress Oasis Everglades Immokalee Marco Island Naples YTD Total Year 2015 52,473 107,564 85,941 1,103 6,810 20,419 274,310 Year 2016 65,051 104,162 67,403 1,252 6,321 6,992 251,180 Year 2017 44,153 92,081 40,329 1,617 4,647 5,193 188,020 Jan 2018 6,145 10,946 3,649 223 349 702 22,014 Feb 2018 6,362 12,619 3,684 313 405 517 23,900 Mar 2018 7,097 15,897 5,280 117 401 474 29,266 Apr 2018 4,041 7,880 1,954 140 202 234 14,451 May 2018 2,444 6,071 1,634 145 140 283 10,717 Jun 2018 2,613 5,883 0 83 85 207 8,871 Jul 2018 3060 7029 0 98 84 177 10,448 Aug 2018 2172 5216 0 144 64 236 7,832 Sept 2018 Oct 2018 Nov 2018 Dec 2018 Total YTD 33,934 71,541 16,201 1,263 1,730 2,830 127,499 • Everglades City Visitor Information Center has closed their location as of June 1, 2018. 11.A.1 Packet Pg. 414 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) Naples and Marco Island Domestic Visitor Information Center Visitor Origins Origins 11.A.1 Packet Pg. 415 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) Naples Visitor Information Center Naples Visitor Information Center 11.A.1 Packet Pg. 416 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) Naples Visitor Information Center AUGUST 2018 Naples Visitor Information Center Activities for the Period • Confirmed FAM-Pure Florida at Tin City on Double Sunshine 10.29.2018 • Confirmed FAM-Staybridge Inn & Suites 11.7.2018 & barbeque • Confirmed FAM-Botanical Gardens 11.13.2018 & box lunch • Confirmed FAM-Naples Princess 11.27.2018 & lunch • Confirmed Annual Volunteer Training 12.7.2018 Chamber of Commerce LCF Room 4:00pm 11.A.1 Packet Pg. 417 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports) • Confirmed Annual Volunteer Holiday Lunch 12.10.2018 at Naples Hilton Hotel 11:00am • Confirmed FAM-Alligators & Airboats at Lake Trafford 12.17.2018 • Confirmed FAM-Naples Zoo 1.7.2019 with docent • Confirm Governor’s Conference on Tourism attendance • Respond to all emails regarding tourism in Collier County coming to Chamber of Commerce • Send out Calendar of Events to all Chamber of Commerce Board Members. • Updated on Train Car Visitor Center • Respond to requests for Visitor and Relocation packets • Update Visitor Counts for Collier County Visitor Information Centers • Update Statistics for Naples Visitor Information Center • Request all materials below par levels for Visitor Information Center from attractions, hotels, restaurants • Manage VIC Vol Schedule • Manage/update/email Calendar of Events for Tourism partners • Manage daily operation of Visitor Information Center • Manage all requests for Visitor and Relocation materials Distribution • I Case of Maps to Collier County Library on Orange Blossom • 1 Case of Naples Maps to Naples Bay Resort • 1 Case of Naples Maps to LaQuinta Inns • 1 Case of Naples Maps to Pure Florida • 1 Case of Naples Maps to Realty Company • 1 Case of Naples Maps to Residence Inn & Suites Monthly Attendance • Chamber of Commerce monthly events • CVB Staff Meeting • TDC Meeting • Skal Meeting Board Meeting followed by Membership event at Truluck’s • Sports Council General Meeting and Board Meeting 11.A.1 Packet Pg. 418 Attachment: Sept Staff Reports for August Activity (6804 : Tourism Staff Reports)