TDC Minutes 03/28/2005 R
March 28, 2005
TRANSCRIPT OF THE MEETING OF THE COLLIER
COUNTY TOURIST DEVELOPMENT COUNCIL
Naples, Florida, March 28, 2005
LET IT BE REMEMBERED, that t,he Collier County Tourist
Development Council in and for the County of Collier, having conducted
business herein, met on this date at 9:00 AM in REGULAR SESSION in
Building "F of the Government Complex, East Naples, Florida, with the
following members present:
CHAIRMAN: Commissioner Fred Coyle
Susan Becker
Robert Dictor
Murray Hendel
Douglas House
David Loving (Absent)
John Sorey III (Absent)
Glenn Tucker
ALSO PRESENT: Jack Wert, Director of Tourism
Maria Bernal, Executive Assistant/Tourism
Gail Hambright, Administrative Assistant
Heidi Ashton, Assistant County Attorney
Gary McAlpin, Coastal Project Manager
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3-28-05Agenda
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MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
March 28, 2005
Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples,
Florida 34112
I. Call to Order
II. Roll Call
III. Changes and Approval of Agenda
IV, Approval of TDC Minutes for February 28,2005
V, Staff Reports
1, Director's Report - Jack Wert
2. Sales Manager Report - Debi DeBenedetto
3. P.R. Manager Report - JoNell Modys
4. Film Coordinator Report - Maggie McCarty
5. Inquiry Reports
a. Phase V - Fulfillment & Call Summary - Ginny DeMas
b. Golf Pack - Jack Wert
c. Search Engine Report - Jack Wert
6. Paradise Advertising & Marketing - Kerry Durand
VI. Old Business
1. County/City of Naples Beach Renourishment Update
2. Hideaway Beach Renourishment Update
3. Wiggins Pass Dredging Update
4. Staff's Needs for 2005
VII. New Business
1. Big Cypress National Preserve Film/Multimedia Project Sponsorship Opportunity - Elam Stoltzfus,
Producer
2, Fiscal Year 2005 Out-of-Cycle Category "A" Grant Applications
a. County/City of Naples Annual Beach Monitoring
b. Tigertail Beach Entrance Project
c. Bayview Pedestrian Beach Access (Vanderbilt Beach Access #7)
d. Lowdermilk Parking Lot
3. Fiscal Year 2006 Tourist Development Council Category "A" Grant Applications
a. Miscellaneous
i. County/City of Naples Annual Beach Monitoring
ii. City of Naples Beach Renourishment Artificial Reef
iii. Shorebird Monitoring for County/City of Naples Beach Renourishment (Environmental Services)
iv. Beach Tilling and Permit Maintenance
b. City of Naples
i. Post Project Environmental Monitoring of Doctor's Pass
ii. City of Naples Beach Cleaning
c. City of Marco Island
i. Hideaway Beach Monitoring
ii. Marco Island Laser Grading
iii. Marco South Beach Renourishment
iv. Marco Island Beach and Pass Monitoring
v. Hideaway Beach Tilling
d. Environmental Services Department
i. Collier County Sea Turtle Monitoring & Beach Studies
e. Parks and Recreation Department
i. Beach Cleaning Operations
ii. Vanderbilt Beach Access Paved Walkway and Walk Bridge
iii. Wiggins Pass Monitoring
iv. Beach Accesses Landscaping
f. Pelican Bay
i. Clam Pass Annual Monitoring
g, Tourism Department
i. Project Management & Misc. Fees
4. Parks & Recreations Capital Project Updates
5. Tigertail Beach Dune Walkover Plan
VIII. Miscellaneous
IX. Announcements
http://www.colliergov.net/tdcl3-28-05Agenda_000.htm
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3-28-05Agenda
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X. Audience Input & Discussion
XI. Council Discussion
XII. Next Meeting Date/Location - April 25, 2005 Government Center, Administration Bldg. F, 3rd Floor
All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to
the meeting if applicable.
For more information, please contact Jack Wert at (239) 403-2402.
If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost
to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3301 East
Tamiami Trail, Naples, FL 34112, (239) 774-8380.
Public comments will be limited to 5 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited
to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the
Clerk to the Board at the Board Minutes and Records Department.
http://www.colliergov.net/tdc/3-28-05Agenda_000.htm
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March 28, 2005
I. The meeting was called to order by Commissioner Fred Coyle at 9:00 AM.
II. Roll Call: A quorum was established with Mr. Loving and Mr. Sorey being absent.
III. Changes and Approval of Agenda:
Mr. Wert will add some 2004 statistics to his report.
Ms. Becker moved to approve the Agenda as amended. Second by Mr. Dictor. Carried
unanimously 6-0.
IV. Approval of TDC Minutes - Regular meeting February 28, 2005
Page 1, V. 5th line from bottom should be changed from access to "excess."
Ms. Becker moved to approve the minutes of February 28, 2005 as amended. Second
by Mr. Tucker. Carried unanimously 6-0.
V. Staff Reports:
1. Director's Report - Jack Wert - Recaps: (Attached)
· Attended Trade Show - Berlin, Germany & Workshop in Brussels
· Destination Showcase - Washington DC
· Miles Media Group - will be hosting web site
· Will hold Public Hearing on April 12 on TT Ordinance change
· Tax collections continue to show growth
· Hotels having a good season - still concern for summer
· 2004 economic impact figures: (Attached)
o Visitor Origins - FL being #1 - 38%
o Hotel Occupancy 73.5% (up 6%)
o Average Daily Room Rates $140
o Collected $1 OM - 15% over 2003
2. Sales Manager Report - Debi DeBenedetto (Attached)
· Traveled & worked on Budgets
· Outdoor Travel Shows (interested in Everglade area)
· Sales calls - AAA
· Sent out Golf lead information
· Signed up for Future travel shows
· VIP Retreats - Atlanta/New York (Meeting planners)
· Putting packages together
· YTD figures for room requests - 5,016 compared to 416 last year
3. P.R. Manager Report - JoNell Modys (Attached)
· Newsletter - Emai1- Paradise Press
· Awards for luncheon/have nomination forms
· Photo Shoots
· Working on Budgets
· Joint FAM opportunity with Lee County/Grant
· Publicity - good exposure
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March 28, 2005
· Web site - calls spiked after Travel Channel shown
· Many media visits to the Region
· Editorials important for all Trade Magazines
· Limited Advertising Budget
Commissioner Coyle asked about the idea of an Art Appreciation Week.
Discussion followed.
4. Film Coordinator Report - Maggie McCarty
· Shot catalogue - J. Crew
· Many Production Notes (promo videos)
· Many different segments shot
· Operations - Governors Office
· Chaired Film Commissioner Council Meeting & Board Meeting
· Breakfast for Incentive Programs- Tallahassee
5. Inquiry Reports
a. Phase V-Fulfillment & Call Summary - Ginny DeMas
· Gave Statistics - decline in number of live calls
· FL Vacation Guide - #1 Magazine
· Total views on Website are 364,984
· Special Mailings - 2,524
· Live calls will go down unless a special type of survey is done
· Web site continues to escalate-as updated-more live chat
b. Golf Pac - J ack Wert
· 2 Golf vacations booked
· 28 leads with strong internet inquiries
c. Search Engine
· Goog1e/Yahoo/MSN all very strong referrals to their web site
(1,900 from Goog1e)
6. Paradise Advertising & Marketing - Kerry Durand - Slide presentation
· Working on Tourism Week & promoting
· Presentation of new ads
· Web revisions
· PR Giveaway
· Additional meeting advertising due to weather stigma
· Revising front page of the website
IV. Old Business - Gary McAlpin - Coastal Projects Manager
1. County/City of Naples Beach Renourishment Update:
Will take place this fall. Will put 670,000 cu. yards of sand on the beach and
build an artificial reef. Monitoring will be done for turtle, shorebird, reef and
reconstruction. Have not received biological opinion from Fish & Wildlife or
Corp of Engineers permit. Progress has been made in borrow area for mineral
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March 28, 2005
management service. Have pre-qualified contractors and will go for bid in late
August and construction in November.
2. Hideaway Beach Renourishment Update:
Not a precedence of doing major construction during turtle season. This has been
a concern. Was worked out and Coastal Advisory Committee decided to do the
job now and get it done quickly. Pre-construction - April 6th - Weeks Marine.
3. Wiggins Pass Dredging Update:
Dredging approx. 68,000 cubic yards. Have had equipment problems and weather
problems. Received extension for dredge permit until end of May.
4. Staffing Needs for 2005: (Attached)
· Coastal Systems Person - not moving forward with this position
· Asking for an Assistant for Sales and Marketing and Public Relations
· Reviewed all positions in Tourist Dept. and looked at each job description
and the job itself and found no duplication.
· Fiscal Impact for total of two positions: $80-90,000
Mr. Dictor moved to approve both new positions. Second by Mr. Tucker.
Carried unanimously 6-0.
VII. New Business:
1. Big Cypress National Preserve Film/Multimedia Project Sponsorship
Opportunity - Elam Stoltzfus, Producer (Power Point Presentation)
(Attached)
This would come out of Category "B" Funding
· Purpose of documentary is to increase public awareness
· A 1 hour production - scored music to be released on a CD
· Host is Clyde Butcher
· Featured in Big Cypress National Preserve educational learning center
· He covered the purpose, promotional opportunities, all about Clyde
Butcher and name recognition.
· Total Budget - $160,000 - asking for four partners - $40,000 each.
Questions were asked about contract and negotiations. They will all be
reviewed and details will be worked out.
Mr. Hendel moved to approve the package to move forward with final
approval of the contract contingent upon final review and up to the amount
of $40,000. Second by Ms. Becker. Carried unanimously 6-0.
BREAK - 10:30 AM
RECONVENED -10:41 AM
2. Fiscal Year 2005 Our-of-Cycle Category "A" Grant Applications
a. County/City of Naples Annual Beach Monitoring - Gary McAlpin
Postponed for 1 year because of permitting. Requesting funds of
$100,000 to do monitoring. Approved by CAC.
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March 28, 2005
Ms. Becker moved to approve the $100,000. Second by Mr. Hendel.
Carried unanimously 6-0.
b. Tigertail Beach Entrance Project - Joe Delete (Parks & Rec)
Additional $6,000 out of the approved $150,000 is requested to install the
code required fencing and landscaping.
Mr. Hendel moved to approve the $6,000. Second by Ms. Becker.
Carried unanimously 6-0.
c. Bayview Pedestrian Beach Access (Vanderbilt Beach Access #7)
Requesting approval of amended grant of $48,250 for the project for the
bid to be awarded and project built in summer.
Ms. Becker moved to approve the $48,250.00. Second by Mr. Hendel.
Carried unanimously 6-0.
d. Lowdermilk Parking Lot - $375,000
Requested by the City of Naples. Engineering was not listed in the
original grant application, therefore have not been reimbursed for the
costs.
Ms. Becker moved to approve the $375,000. Second by Mr. Hendel.
Carried unanimously 6-0.
3. Fiscal Year 2006 Tourist Development Council Category "A" Grant
Applications:
a. Miscellaneous
i. County/City of Naples Annual Beach Monitoring - $100,000
Mr. Tucker moved to approve the $100,000.
Second by Ms Becker. Carried unanimously 6-0.
ii. City of Naples Beach Renourishment Artificial Reef - $2M
Ms. Becker moved to approve the artificial reef for $2M. Second
by Mr. Tucker. Carried unanimously 6-0.
iii. Shorebird Monitoring for County/City of Naples Beach
Renourishment (Environmental Services) - $27,175
Mr. Tucker moved to approve the $27,175.
Second by Mr. Hendel. Carried unanimously 6-0.
iv. Beach Tilling and Permit Maintenance - $20,000
Mr. Tucker moved to approve $20,000. Second by Mr. Dictor.
Carried unanimously 6-0.
b. City of Naples
i. Post Project Environmental Monitoring of Doctor's Pass -
$65,000
Mr. Hendel moved to approve the $65,000.
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March 28, 2005
Second by Ms. Becker. Carried unanimously 6-0.
ii. City of Naples Beach Cleaning - $60,000
Ms. Becker moved to approve the $60,000.
Second by Mr. Tucker. Carried unanimously 6-0.
c. City of Marco Island
i. Hideaway Beach Monitoring - $115,000
Mr. Tucker moved to approve the $115.000.
Second by Mr. Dictor. Carried unanimously 6-0.
ii. Marco Island Laser Grading - $25,000
Mr. Tucker moved to approve the $25,000
Second by Mr. Dictor. Carried unanimously 6-0.
iii. Marco South Beach Renourishment - $1,900,000
Mr. Tucker moved to approve the $1,900,000.
Second by Mr. Dictor. Carried unanimously 6-0.
iv. Marco Island Beach and Pass Monitoring - $85,000
Mr. Tucker moved to approve the $85,000.
Second by Ms. Becker. Carried unanimously 6-0.
v. Hideaway Beach Tilling - $5,000
Mr. Tucker moved to approve the $5,000.
Second by Mr. Dictor. Carried unanimously 6-0.
d. Environmental Services Department
i. Collier County Sea Turtle Monitoring & Beach Studies -
$162,500
Mr. Hendel moved to approve the $162,500.
Second by Ms. Becker. Carried unanimously 6-0.
e. Parks & Recreation Department
i. Beach Cleaning Operations
Mr. Hendel moved to approve $220,500. Second by Mr. Dictor.
Carried unanimously 6-0.
ii. Vanderbilt Beach Access Paved Walkway & Walk Bridge-
$150,00
Ms. Becker moved to approve the $150,000.
Second by Mr. Tucker. Carried unanimously 6-0
iii. Wiggins Pass Monitoring - $34,000
Mr. Tucker moved to approve the $34,000.
Second by Ms. Becker. Carried unanimously 6-0.
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March 28, 2005
iv. Beach Access Landscaping - $10,000
Mr. Tucker moved to approve the $10,000.
Second by Ms. Becker. Carried unanimously 6-0.
f. Pelican Bay
i. Clam Pass Annual Monitoring - $11,000
Ms. Becker moved to approve the $11,000.
Second by Mr. Tucker. Carried unanimously 6-0.
g. Tourism Department - $420,000
i. Mr. Hendel moved to approve the $420,000.
Second by Mr. Dictor. Carried unanimously 6-0.
4. Parks & Recreation Capital Project Updates - Taylor Engineering
5. Tigertail Beach Dune Walkover Plan - Taylor Engineering
Mr. Wert indicated they will hear an overview from Taylor Engineering
including a different recommendation from Parks & Rec Advisory Board.
Commissioner Coyle stated there was no point in going over something the
Commissioners have already disapproved. If there are new recommendations,
they were willing to hear it.
Joe Delete responded about the Tigertai1 Feasibility Study. He understands they
have made a recommendation against the study, but being it has been
controversial, and to put it to rest, it needs to be put on public record. The report
is short and stated it should be given along with the alternative recommendation.
He will skip his report on the quarterly updated projects. (#4 - information in
packet)
Taylor Engineering Consultant gave a short power point presentation on the
Tigertai1 Beach Park Boardwalk Feasibility Study. "Evaluation of Boardwalk
Feasibility, Conceptual Design, and Placement Tigertail Beach Park to Sand
Dollar Island."
· Proj ect Scope & Conceptual Design
o Develop a natural resource evaluation
o Present concept to obtain feedback - State & Federal Agencies,
Public Stakeholders and County to determine best path.
· Progress
o Contacts through meetings were done
· Project on State Land - critical Wildlife Area for State of Florida
· Gave County Concerns of access to shoreline, informal crossing areas and
trash on the beach.
· State and Federal Statutes say Beach access can't be prohibited - wildlife
designations don't prohibit general use.
· Structural Integrity and Strength
· Visual Impact
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March 28, 2005
. All issues had significant Environmental Impact and of great concern
Summary - not recommend Boardwalk but a Dune Walkover with Bathrooms in
the parking lot.
Pedestrian Dune Walkover report by Parks & Rec. was given by Joe Delete.
(Showed slides)
o From South parking lot to edge of sand
o Nature Kiosk
o Would like to take to the BCC on April 2nd.
o If approved - would come back to TDC for a new Grant for funding for
design, permitting and construction.
Discussion and questions were asked.
Ms. Becker moved to approve the concept and have it reviewed by the Coastal
Advisory Committee for their recommendation. Second by Mr. Tucker.
It was decided TDC will then review it before it goes to the BCC.
Carried unanimously 6-0.
VIII. Miscellaneous - None
IX. Announcements - Mark Calendars for May 11 th - Sandies Award
X. Audience Input & Discussion - None
XI. Council Discussion
Mr. Hendel would like to see the question of increasing the "Bed Tax" on next
months Agenda. There are projects being proposed by the Coastal Advisory
Council and he would like to see what a 1 % and Yz% increase would generate and
what the procedure is to bring before other Committees.
Mr. Dictor mentioned it would add money to Category "B."
Ms. Becker reviewed the application for the Sand Dollar Awards and
complimented them on the presentation.
XII. New Meeting Date/Location - April 25, 2005
************
There being no further business for the good ofthe County, the meeting was
adjourned by order of the Chair at 11 :43 AM.
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March 28, 2005
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Chairman, Commissioner Fred Coyle
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