Backup Documents 03/27/2012 Item #16F 116F 1 1`'
MEMORANDUM
Date: April 17, 2012
To: Diana De Leon, Contract Technician
Purchasing Department
From: Martha Vergara, Deputy Clerk
Minutes & Records Department
Re: Contract #11 -5766 "Tourist Development Council (TDC)
Research Services"
Contractor: Research Data Services, Inc.
Attached, is an original copy of the contract referenced above (Agenda Item
#16F1), approved by the Board of County Commissioners on Tuesday, March
27, 2012.
The second original will be held on file with the Minutes and Record's
Department in the Board's Official Records.
If you have any questions, please contact me at 252 -7240.
Thank you.
16F1
A G R E E M E N T 11-5766
for
Tourism Development Council (TDC) Research Services
THIS AGREEMENT, made and entered into on this 27th day of March 2012, by and between
Research Data Services, Inc., authorized to do business in the State of Florida, whose business
address is 777 South Harbour Island Blvd, Suite 260; Tampa, FL 33602, hereinafter called the
"Contractor" and Collier County, a political subdivision of the State of Florida, Collier
County, Naples, hereinafter called the "County ":
WITNESSETH:
1. COMMENCEMENT. The contract shall be for a two (2) year period, commencing on
March 27, 2012, and terminating on March 26, 2014. The County may, at its discretion
and with the consent of the Contractor, renew the Agreement under all of the terms and
conditions contained in this Agreement for two (2) additional one (1) year periods. The
County shall give the Contractor written notice of the County's intention to extend the
Agreement term not less than ten (10) days prior to the end of the Agreement term then
in effect.
2. STATEMENT OF WORK. The Contractor shall provide Research Services in
accordance with Exhibit "A ", Scope of Services, attached herein and incorporated by
reference, the terms and conditions of RFP #11 -5766 and the Contractor's proposal
referred to herein and made an integral part of this agreement. This Agreement contains
the entire understanding between the parties and any modifications to this Agreement
shall be mutually agreed upon in writing by the Contractor and the County Project or
Contract Manager or his designee, in compliance with the County Purchasing Policy
and Administrative Procedures in effect at the time such services are authorized.
3. COMPENSATION: The County shall pay the Contractor for the performance of this
Agreement an estimated annual amount of one hundred fourteen thousand nine
hundred dollars ($114,900.00), based on the prices set forth in the Contractor's proposal,
subject to Change Orders as approved in advance by the County. Payments shall be
made to the Contractor on a monthly basis in the amount of nine thousand five
hundred seventy five dollars ($9575.00.) Payment will be made upon receipt of a proper
invoice and in compliance with Chapter 218 Fla. Stats., otherwise known as the "Local
Government Prompt Payment Act ".
3.1 The County reserves the right to deduct portions of the (monthly) invoiced (task)
amount for the following: Tasks not completed within the expressed time frame,
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16F1
including required deliverables, incomplete and/or deficient documents, failure to
comply with local, state and/or federal requirements and/or codes and ordinances
applicable to Contractor's performance of the work as related to the project. This list is
not deemed to be all - inclusive, and the County reserves the right to make sole
determination regarding deductions. After notification, of deficiency, if the Contractor
fails to correct the deficiency within the specified timeframe, these funds would be
forfeited by the Contractor. The County may also deduct or charge the Contractor for
services and/or items necessary to correct the deficiencies directly related to the
Contractor's non - performance whether or not the County obtained substitute
performance.
3.2 Payments will be made for services furnished, delivered, and accepted, upon
receipt and approval of invoices submitted on the date of services or within six (6)
months after completion of contract. Any untimely submission of invoices beyond the
specified deadline period is subject to non - payment under the legal doctrine of "laches"
as untimely submitted. Time shall be deemed of the essence with respect to the timely
submission of invoices under this agreement.
3.3 Travel and Reimbursable Expenses shall be approved in advance in writing by the
County for Special Projects only. Payment for Special Projects shall be in accordance
with the hourly rate identified in Exhibit "B" Travel expenses shall be reimbursed as per
Chapter 125.0104 Fla. Stats. related to County Tourism Promotion Agencies.
3.4 Reimbursable items other than travel expenses shall be limited to the following:
telephone long- distance charges, fax charges, photocopying charges and postage.
Reimbursable items will be paid only after Contractor has provided all receipts.
Contractor shall be responsible for all other costs and expenses associated with activities
and solicitations undertaken pursuant to this Agreement.
4. SALES TAX. Contractor shall pay all sales, consumer, use and other similar taxes
associated with the Work or portions thereof, which are applicable during the
performance of the Work.
5. NOTICES. All notices from the County to the Contractor shall be deemed duly served
if mailed or faxed to the Contractor at the following Address:
Research Data Services, Inc.
Attn: Walter J. Klages, Ph.D., President
777 South Harbour Blvd.
Suite 260
Tampa, FL 33602
Telephone: 813/254-2975
Facsimile: 813/223-2986
Email: WJKlages @KlagesGroup.com
Page 2 of 11
16F1 '
All Notices from the Contractor to the County shall be deemed duly served if mailed or
faxed to the County to:
Collier County Government Center
Purchasing Department
3327 Tamiami Trail, East
Naples, Florida 34112
Attention: Purchasing /GS Director
Telephone: 239- 252 -8407
Facsimile: 239 - 252 -6584
The Contractor and the County may change the above mailing address at any time upon
giving the other party written notification. All notices under this Agreement must be in
writing.
6. NO PARTNERSHIP. Nothing herein contained shall create or be construed as creating
a partnership between the County and the Contractor or to constitute the Contractor as
an agent of the County.
7. PERMITS: LICENSES: TAXES. In compliance with Section 218.80, F.S., all permits
necessary for the prosecution of the Work shall be obtained by the Contractor. Payment
for all such permits issued by the County shall be processed internally by the County.
All non - County permits necessary for the prosecution of the Work shall be procured
and paid for by the Contractor. The Contractor shall also be solely responsible for
payment of any and all taxes levied on the Contractor. In addition, the Contractor shall
comply with all rules, regulations and laws of Collier County, the State of Florida, or the
U. S. Government now in force or hereafter adopted. The Contractor agrees to comply
with all laws governing the responsibility of an employer with respect to persons
employed by the Contractor.
8. NO IMPROPER USE. The Contractor will not use, nor suffer or permit any person to
use in any manner whatsoever, County facilities for any improper, immoral or offensive
purpose, or for any purpose in violation of any federal, state, county or municipal
ordinance, rule, order or regulation, or of any governmental rule or regulation now in
effect or hereafter enacted or adopted. In the event of such violation by the Contractor
or if the County or its authorized representative shall deem any conduct on the part of
the Contractor to be objectionable or improper, the County shall have the right to
suspend the contract of the Contractor. Should the Contractor fail to correct any such
violation, conduct, or practice to the satisfaction of the County within twenty -four (24)
hours after .receiving notice of such violation, conduct, or practice, such suspension to
continue until the violation is cured. The Contractor further agrees not to commence
operation during the suspension period until the violation has been corrected to the
satisfaction of the County.
Page 3 of 11
16-F 1 , r"!'l
9. TERMINATION. Should the Contractor be found to have failed to perform his
services in a manner satisfactory to the County as per this Agreement, the County may
terminate said agreement for cause; further the County may terminate this Agreement
for convenience with a sixty (60) day written notice. The County shall be sole judge of
non- performance.
10. NO DISCRIMINATION. The Contractor agrees that there shall be no discrimination as
to race, sex, color, creed or national origin.
11. INSURANCE. The Contractor shall provide insurance as follows:
A. Commercial General Liability: Coverage shall have minimum limits of $1,000,000
Per Occurrence, $2,000,000 aggregate for Bodily Injury Liability and Property Damage
Liability. This shall include Premises and Operations; Independent Contractors;
Products and Completed Operations and Contractual Liability.
B. Workers' Compensation: Insurance covering all employees meeting Statutory
Limits in compliance with the applicable state and federal laws.
The coverage must include Employers' Liability with a minimum limit of $500,000 for
each accident.
Special Requirements: Collier County Government shall be listed as the Certificate
Holder and included as an Additional Insured on the Comprehensive General Liability
Policy.
Current, valid insurance policies meeting the requirement herein identified shall be
maintained by Contractor during the duration of this Agreement. Renewal certificates
shall be sent to the County ten (10) days prior to any expiration date. There shall be a
thirty (30) day notification to the County in the event of cancellation or modification of
any stipulated insurance coverage.
Contractor shall insure that all subContractors comply with the same insurance
requirements that he is required to meet. The same Contractor shall provide County
with certificates of insurance meeting the required insurance provisions.
12. INDEMNIFICATION. To the maximum extent permitted by Florida law, the
Contractor shall indemnify and hold harmless Collier County, its officers and
employees from any and all liabilities, damages, losses and costs, including, but not
limited to, reasonable attorneys' fees and paralegals' fees, to the extent caused by the
negligence, recklessness, or intentionally wrongful conduct of the Contractor or anyone
employed or utilized by the Contractor in the performance of this Agreement. This
indemnification obligation shall not be construed to negate, abridge or reduce any other
rights or remedies which otherwise may be available to an indemnified party or person
described in this paragraph.
Page 4 of 11
16F1
This section does not pertain to any incident arising from the sole negligence of Collier
County.
13. CONTRACT ADMINISTRATION. This Agreement shall be administered on behalf of
the County by the Tourism Department.
14. CONFLICT OF INTEREST: Contractor represents that it presently has no interest and
shall acquire no interest, either direct or indirect, which would conflict in any manner
with the performance of services required hereunder. Contractor further represents that
no persons having any such interest shall be employed to perform those services.
15. COMPONENT PARTS OF THIS CONTRACT. This Contract consists of the attached
component parts, all of which are as fully a part of the contract as if herein set out
verbatim: Contractor's Proposal, Insurance Certificate, RFP #11 -5766
Specifications/ Scope of Services and Addenda, Exhibit A, Scope of Services and Exhibit
B Fee Schedule.
16. SUBJECT TO APPROPRIATION. It is further understood and agreed by and between
the parties herein that this agreement is subject to appropriation by the Board of County
Commissioners.
17. PROHIBITION OF GIFTS TO COUNTY EMPLOYEES. No organization or
individual shall offer or give, either directly or indirectly, any favor, gift, loan, fee,
service or other item of value to any County employee, as set forth in Chapter 112, Part
III, Florida Statutes, Collier County Ethics Ordinance No. 2004 -05, and County
Administrative Procedure 5311. Violation of this provision may result in one or more of
the following consequences: a. Prohibition by the individual, firm, and /or any
employee of the firm from contact with County staff for a specified period of time; b.
Prohibition by the individual and/or firm from doing business with the County for a
specified period of time, including but not limited to: submitting bids, RFP, and /or
quotes; and, c. immediate termination of any contract held by the individual and/or
firm for cause.
18. IMMIGRATION LAW COMPLIANCE. By executing and entering into this agreement,
the Contractor is formally acknowledging without exception or stipulation that it is fully
responsible for complying with the provisions of the Immigration Reform and Control
Act of 1986 as located at 8 U.S.C. 1324, et seq. and regulations relating thereto, as either
may be amended. Failure by the Contractor to comply with the laws referenced herein
shall constitute a breach of this agreement and the County shall have the discretion to
unilaterally terminate this agreement immediately.
19. OFFER EXTENDED TO OTHER GOVERNMENTAL ENTITIES. Collier County
encourages and agrees to the successful proposer extending the pricing, terms and
conditions of this solicitation or resultant contract to other governmental entities at the
discretion of the successful proposer.
Page 5 of I I
16F1
20. AGREEMENT TERMS. If any portion of this Agreement is held to be void, invalid, or
otherwise unenforceable, in whole or in part, the remaining portion of this Agreement
shall remain in effect.
21. ADDITIONAL ITEMS /SERVICES. Additional items and/or services may be added to
this contract in compliance with the Purchasing Policy.
22. DISPUTE RESOLUTION. Prior to the initiation of any action or proceeding permitted
by this Agreement to resolve disputes between the parties, the parties shall make a good
faith effort to resolve any such disputes by negotiation. The negotiation shall be
attended by representatives of Contractor with full decision- making authority and by
County's staff person who would make the presentation .of any settlement reached
during negotiations to County for approval. Failing resolution, and prior to the
commencement of depositions in any litigation between the parties arising out of this
Agreement, the parties shall attempt to resolve the dispute through Mediation before an
agreed -upon Circuit Court Mediator certified by the State of Florida. The mediation
shall be attended by representatives of Contractor with full decision - making authority
and by County's staff person who would make the presentation of any settlement
reached at mediation to County's board for approval. Should either party fail to submit
to mediation as required hereunder, the other party may obtain a court order requiring
mediation under section 44.102, Fla. Stat.
Any suit or action brought by either party to this Agreement against the other party
relating to or arising out of this Agreement must be brought in the appropriate federal
or state courts in Collier County, Florida, which courts have sole and exclusive
jurisdiction on all such matters.
23. KEY PERSONNEL/PROTECT STAFFING: The Contractor's personnel and
management to be utilized for this project shall be knowledgeable in their areas of
expertise. The County reserves the right to perform investigations as may be deemed
necessary to insure that competent persons will be utilized in the performance of the
contract. The Contractor shall assign as many people as necessary to complete the
project on a timely basis, and each person assigned shall be available for an amount of
time adequate to meet the dates set forth in the Project Schedule. The Contractor shall
not change Key Personnel unless the following conditions are met: (1) Proposed
replacements have substantially the same or better qualifications and/or experience. (2)
that the County is notified in writing as far in advance as possible. The Contractor shall
make commercially reasonable efforts to notify Collier County within seven (7) days of
the change. The County retains final approval of proposed replacement personnel.
Page 6 of 11
16F1
24. ORDER OF PRECEDENCE: In the event of any conflict between or among the terms
of any of the Contract Documents, the terms of the Request for Proposal and /or the
Contractor's Proposal, the Contract Documents shall take precedence. In the event of
any conflict between the terms of the RFP and the Contractor's Proposal, the language
in the RFP would take precedence.
25. ASSIGNMENT: Contractor shall not assign this Agreement or any part thereof,
without the prior consent in writing of the County. Any attempt to assign or otherwise
transfer this Agreement or any part herein, without the County's consent, shall be
void. If Contractor does, with approval, assign this Agreement or any part thereof, it
shall require that its assignee be bound to it and to assume toward Contractor all of
the obligations and responsibilities that Contractor has assumed toward the County.
The space remaining on this page is intentionally left blank.
Page 7 of l I
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IN WITNESS WHEREOF, the Contractor and the County, have each, respectively, by an
authorized person or agent, hereunder set their hands and seals on the date and year first
above written.
BOARD OF COUNTY COMMISSIONERS
ATTEST, COLLIER COUNTY, FLORIDA
-1 . - VARD
Dwigh Courts
By B ,
y
Dd Fred W, Coyle, Chairman
Research Data Services, Inc
Contracto
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First Witness Signature
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Second Witness Typed si ature and vtitle
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Approved as to form and
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Deputy County Attorney
Print Name
Page 8 of I I
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16F1
Exhibit "A"
Scope of Services
11 -5766 Tourism Development Council (TDC) Research Services
The Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) is a part of
Collier County Government and serves as the marketing arm of the Collier County Tourist
Development Council (TDC). The Collier County Tourism Department administers the work
of both the TDC and the CVB. The Tourism Department wishes to engage a research firm
that can perform primary and secondary research to determine various aspects of the tourism
efforts in the County.
Collier County reserves the right to task the Contractor to perform services that are deemed
necessary to be performed as "Special Projects ", which are related to the services outlined
herein, but which are not specifically set out in this Agreement. All Special Projects must be
approved in advance in writing by the County. Payment for Special Projects shall be in
accordance with the hourly rate identified in Exhibit "B ", together with any properly pre -
approved Travel and Reimbursable Expenses as defined in this Agreement.
The County reserves the right to order such services from the Contractor as may be required
during the contract period, but does not guarantee any minimum or maximum services to be
ordered during the contract period specified. Task assignments shall be at the sole discretion
of the County as directed by the Tourism Director.
The Contractor, at a minimum, must achieve the requirements of the Scope of Services stated
herein.
VISITOR PROFILE STUDY Task # 1
• Monthly face to face interviews in hotels and attractions
• Interviews at Southwest Florida International Airport (RSW) when possible
• Interviews at sports and special events as assigned by Project Manager
• Monthly interviews conducted on -line with past visitors or inquirers
• Monthly reports to CVB office profiling:
• Visitor demographics
• Economic, psychographic and budgetary factors
• Separate breakouts for business, meeting and leisure travelers
• Separate detailed origin and demographic reports on international and
domestic visitors
• Tourism Industry employment statistics within Collier County
• Seasonal reports for high, low and shoulder seasons
• Monthly third -party reports for economic trends, competitive destination
information and group meeting impact
• Sampling of visitor comments from face to face and on -line interviews
Page 9 of 11
HOTEL OCCUPANCY & AVERAGE DAILY RATE STUDY Task # 2
16F 1 10
• Monthly survey of hotels to determine Occupancy, ADR, Rev Par, Room Demand,
Number of Visitors, Visitor Spending, Visitor Economic Impact, Hotel Room Nights.
• Monthly report to County on results with comparisons to previous period
• Annual report with comparisons to previous year
• Seasonal reports for High, low and shoulder times of year
IMPACT OF TOURISM STUDY- Task # 3
Annual Report on economic impact of tourism on Collier County to include:
• Measurement of sales, gas and tourist development tax revenue and impact
• Tax savings to Collier County residents resulting from visitor spending
• Employment impact of tourism (i.e. jobs supported, jobs created, wages earned)
• Impact on schools, revenue generated to them
• Visitor spending at hotels, restaurants, shopping, attractions, gasoline
• Return on Investment of advertising dollars to visitor spending
INQUIRY CONVERSION STUDY- Task # 4
• Annual report of random sampling of inquiries for information from toll free
Number and web site, and direct inquiries to ads.
• Percent of conversions with comparisons to other similar sized destinations
• Return on investment for various publications and broadcast used in marketing the
destination.
• Economic impact from those respondents who came to the destination as a result of
our marketing efforts
FOCUS GROUP RESEARCH- Task # 5
Qualitative research on an as needed basis to measure or test the following: These sessions
should be placed in feeder markets:
• Testing of Advertising concepts
• Testing of brand positioning and perceptions
• Testing of consumer preferences, activities and perception of Collier County
• Testing of preferences with meeting planners
• Testing of website effectiveness, ease and methods of use.
• Executive summary and detailed tabulation of the results of each study
Page 10 of 11
16F1
Exhibit "B"
Fee Schedule
11 -5766 Tourism Development Council (TDC) Research Services
Task 1a: Visitor Profile Study: Commercial Lodging (H/ M/ C/ C)
Task 1b: Visitor Impact Study: In -Home (V F/ R)
Task 1b: Visitor Impact Study: Regional (Day- Tripper)
Task 2: Hotel Occupancy and Average Daily Rate Study
Task 3: Impact of Tourism Study
Task 4: Inquiry Conversion Study
Task 5: Focus Group Research (Three Domestic Groups Per Year)
Total Core Research Program Tasks 1 through 5 Estimated Annual Fee
$114,900.00 to be paid in equal monthly amounts of $9575.00.
Hourly billing rate for Special Projects $135.00 per hour
Page 11 of 11
1�F1
� A D' CERTIFICATE OF LIABILITY INSURANCE
DATE(MM,DD/YYYY)
04!0212012
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS
CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES
BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED
REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER.
IMPORTANT: If the certificate holder is an ADDITIONAL. INSURED, the policy(ies) must be endorsed. If SUBROGATION IS WAIVED; subject to
the terms and conditions of-the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the
certificate holder in lieu of such endorsement(s).
PRODUCER
CARLOCK & ASSOCIATES INSURANCE NC
P 0 Box 100788
Cape Coral, FL 33910 -0788
CONTACT
NAME: STEVE POOLE
PHONE 239) 549 -0221 FAX N. I. (239 ) 549 -6098
EMAa , steve@carlockinsurance.com
PRODUCER - $372.
INSURER(S) AFFORDING COVERAGE
NAIC #
INSURED.
RESEARCH DATA SERVICES INC
777 SOUTH HARBOUR ISLAND BOULEVARD
SUITE #260
TAMPA, FL 33602 -5725
INSURERA: AUTO OWNERS INSURANCE GROUP
GENERAL LIABILITY -
INSURER B: UNITED STATES LIABILITY INSURANCE CO
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CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS,
EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS,
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DESCRIPTION OF OPERATIONS / LOCATIONS /VEHICLES ( Attach ACORD 101,. Additional Remarks Schedule, if more space isrequired)
COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS ARE LISTED AS ADDITIONAL INSURED IN RESPECT TO THE GENERAL
LIABILITY COVERAGE. CONTRACT NUMBER IS # 11 -5766 "TOURISM DEVELOPMENT COUNCIL (TDC) RESEARCH SERVICES"
ATTN: SCOTT JOHNSON
UtK I II -IUA:I t= HULUtK CANCELLATION
COLLIER COUNTY BOARD OF COUNTY COMMISSION SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE
3327 TAMIAMI TRAIL E THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN
ACCORDANCE WITH THE POLICY PROVISIONS.
NAPLES, FL 34112 -4901
Phone: (239)252-8375
Fax: (239)252 -8446
V T9SS -ZUU9 AUUKU CORPORATION. All rights reserved.
ACORD 25 (2009109) The ACORD name and logo are registered marks of ACORD
Agency Code
1 1 51 -00 Policy Number 1 0231.2- 2�7Z7462 1
12 0 Y
COMMERCIAL GENERAL LIABILITY
55181 (12 -04)
THIS ENDORSEMENT CHANGES THE POLICY. PLEASE READ IT CAREFULLY.
ADDITIONAL INSURED - DESIGNATED PERSON= OR
ORGANIZATION
This endorsement modifies insurance provided under the following:.
COMMERCIAL GENERAL LIABILITY COVERAGE PART.
SCHEDULE
Name Of Additional Insured Person(s) Or Organization(s)
PINELLAS COUNTY BOARD OF CITY COMMISSIONERS
COLLIER COUNTY BOARD OF COMMISSIONERS / MARTIN COUNTY BOARD OF COUNTY
COMMISSIONERS, ITS OFFICERS, EMPLOYEES AND AGENTS /
Information required to complete this Schedule, if not shown above, will be shown in the Declarations.
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SECTION 11 - WHO IS AN INSURED is amended to
include as an additional insured the person(s) or
organizations) shown in the Schedule but only with
respect to liability for "bodily injury", "property
damage ", "personal injury" or "advertisi.ng injury'
caused, in whole or in part, by your acts or omis-
sions or the acts or omissions of those acting on
your behalf:
1. In the performance of your ongoing operations;
or
2. In connection with your premises owned by or
rented to you.
B. The following is added to SECTION III - LIMITS OF
INSURANCE:
The limits of liability for the additional insured are
those specified in the written contract or agreement
between the insured and the designated person or
organization, not to exceed the limits provided in
this policy. These limits are inclusive of and not in
addition to the limits of insurance shown in the
Declarations.
Includes copyrighted material of Insurance Services Office, Inc., with its permission.
Copyright, Insurance Services Office, Inc., 1984, 2004. Page 1 of 1
ACORU® CERTIFICATE OF LIABILITY INSURANCE °A" "'0""
04/11/2012
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS
CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES
BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED
REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER.
IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(les) must be endorsed. If SUBROGATION IS WAIVED, subject to
the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the
certificate holder in lieu of such endorsement(s).
PRODUCER
NAME: CONTACT LYNNE LOVINGER
LYNNE LOVINGER
PNONE 813.258.8909 FAX No : 813.849.6151
LOVINGER INSURANCE INC
EMAIL
ADDRESS: LYNNE@LOVINGERINSURANCE.COM
4016 HENDERSON BLVD, STE #E
EACH OCCURRENCE
$
PREMISES Ea occurrence
INSURERS AFFORDING COVERAGE
NAIC #
TAMPA, FL 33629
INSURERA: MERCURY INSURANCE COMPANY
$
INSURED
INSURER B:
GENERAL AGGREGATE
RESEARCH DATA SERVICES INC
INSURER C :
PRODUCTS- COMP /OP AGG
777 S HARBOUR ISLAND BLVD
$
A
INSURER D :
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ANY AUTO
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�/ NON -OWNED
HIRED AUTOS AUTOS
STE #260
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TAMPA FL 33602
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S B
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M
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M D
LIMITS
GENERAL LIABILITY
COMMERCIAL GENERAL LIABILITY
CLAIMS -MADE F—I OCCUR
EACH OCCURRENCE
$
PREMISES Ea occurrence
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PERSONAL & ADV INJURY
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GENERAL AGGREGATE
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POLICY PRO- LOC
PRODUCTS- COMP /OP AGG
$
$
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AUTOMOBILE
X
LIABILITY
ANY AUTO
ALL OWNED SCHEDULED
AUTOS X AUTOS
�/ NON -OWNED
HIRED AUTOS AUTOS
Y
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FLC 7019631
07/30/2011
07/3012012
COMBINED SINGLE LIMIT
Ea accident
1,000,000
BODILY INJURY (Per person)
$
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CERTIFICATE HOLDER IS ADDITIONAL INSURED WITH REGARD TO PROJECT #11 -5766
'TOURISM DEVELOPMENT COUNCIL (TDC) RESEARCH SERVICES"
2010 LEXUS GS 350 JTHBElKSlAO050050
Collier County Board of County Commissioners
PURCHASING DEPT
3327 TAMIAMI TRAIL EAST
NAPLES FL 34112 -4901
25 (2010105)
SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE
THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN
ACCORDANCE WITH THE POLICY PROVISIONS. 11
AUTHORIZED
LYNNE LOVINGER
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I no AGORD name and logo are registered marks of ACORD
reserved.
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RFPNumber: 11-5766
fos Research Data
,�7 >,_ Vision • Solutions
Dynamic Data for Decision Making!
Research Data Services, Inc.
777 South Harbour Island Boulevard
Suite 26o
Tampa, Florida 33602
Phone: (813) 254 -2975
Fax: (813) 223 -2986
www.KlagesGroup.com
Research@KlagesGroup.com
January 18, 2012
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RFPNumber: 11-5766
fos Research Data
,�7 >,_ Vision • Solutions
Dynamic Data for Decision Making!
Research Data Services, Inc.
777 South Harbour Island Boulevard
Suite 26o
Tampa, Florida 33602
Phone: (813) 254 -2975
Fax: (813) 223 -2986
www.KlagesGroup.com
Research@KlagesGroup.com
January 18, 2012
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Table of Contents
TABLEOF CONTENTS ...................................... ............................... 1
TAB I: COVER LETTER/MANAGEMENT SUMMARY ..............................
2
TABII: BUSINESS PLAN ................................. ...............................
5
1. Proposed Contract Team .......................................................... ..............................5
2. Organizational Structure ....................................................... ...............................
6
3. Timeline for Delivery of Each Task ....................................... ...............................
6
4. Project Approach ...................................................................... ..............................7
5. Detailed Scope of Work ........................................................... .............................14
Task ia: Visitor Profile Study: Commercial Lodging ( H/ M/ C/ C) .. .............................14
Task 1b: Visitor Impact Study: In -Home (V F/ R) ........................... .............................23
Task 1c: Visitor Impact Study: Regional (Day- Tripper) ................. .............................24
Task 2: Hotel Occupancy and Average Daily Rate Study .............. ...............................
25
Task 3: Impact of Tourism Study ................................................... ...............................
27
Task 4. Inquiry Conversion Study .................................................... .............................30
Task 5: Focus Group Research ......................................................... .............................32
TABIII: COST OF SERVICES TO THE COUNTY ... ...............................
34
Research Budget: Annual Pricing Model ................................ ...............................
34
a. Core Services .................................................................................. .............................34
b. Fee Schedule for Billing Special Projects ..................................... .............................35
TAB IV: EXPERIENCE AND CAPACITY OF FIRM . ...............................
36
1. Skills, Abilities, Expertise, and Availability of Staff Assigned to Study............
36
a. Project Team .................................................................................. .............................36
b. Client Communication ................................................................ ...............................
37
2. RDS's Technical Capacities to Meet Scope of Services ...... ...............................
38
3. Tourism, Travel, and Hospitality Projects .......................... ...............................
39
4. Other Clients ............................................................................ .............................41
5. Total Research Billings (20o6 — 2010) ............................... ...............................
42
6. Processes /Procedures for Quality Control and Project Management .............
42
Definition of the Population /Sample Selection ......................... .............................44
QuestionnaireDesign ................................................................. .............................44
Information Taker Training ....................................................... .............................45
SurveyExecution ........................................................................ .............................45
DataProcessing .......................................................................... .............................46
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Questionnaire Verification ......................................................... .............................46
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ReportVerification ..................................................................... .............................46
4
TAB V: SPECIALIZED EXPERTISE OF TEAM MEMBERS
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1. R6sum6s of Leadership Team Dedicated to the NME CVB Project ...................47
H
a. Leadership Team ......................................................................... ...............................
47
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b. Advisors ....................................................................................... ...............................
56
2. Subcontractors ........................................................................ .............................57
TABVI: REFERENCES .................................. ...............................
58
TABVII. ACCEPTANCE OF CONDITIONS .......... ...............................
59
TAB VIII• REQUIRED FORM SUBMITTALS
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Tab I: Cover Letter /Management Summary
January 18, 2012
Mr. Scott D. Johnson, Procurement Strategist
Collier County Government
Purchasing Department
3327 Tamiami Trail East
Naples, Florida 34112
RE: RFP NUMBER: 11 -5766
Request for Proposal -- TDC Research Services
Dear Mr. Johnson:
Thank you very much for the opportunity to submit Research Data Services, Inc.'s
(RDS) response to the Naples, Marco Island, Everglades Convention and Visitors
Bureau's (CVB's) Request for Proposal for market research services [RFP #: 11- 5766].
Our expertise, skill, and performance in providing marketing, economic, and
statistical research services are well recognized in the tourism industry. Our team's
—
experience brings unique credentials and talents to the tasks germane to the scope of
the proposal. Preparing this RFP has been both interesting and challenging. We are
excited by the opportunity to develop the many new ideas and innovative research
programs that the changing marketing needs of the Bureau will require in the years
to come.
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RDS is uniquely qualified to be the market research vendor for the Naples, Marco
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Island, Everglades CVB because:
We have a passion for destination research. Research Data Services provides
strategic direction, tracks performance, and forecasts the growth of tourism in key
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U.S. vacation destinations. Tourism is at the heart of our business.
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You have to be the first to know. We are ready. In the wake of oil spills,
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hurricanes, and wildfires, we provide proactive, real -time, on -going gauges of impact
,
to our clients. In an emergency or crisis, we are there.
We know the history. Thirty years of experience with Florida tourism and
-
hospitality research have given our professionals unmatched understanding and
insight into the challenges and opportunities of Collier's industry. Continuity and
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consistency of tracking data is a very significant strength that we uniquely offer.
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We have "future vision ". Yesterday's trends do not always predict tomorrow's
performance. Consumer behavior and markets can change in the blink of an eye. We
successfully use our tracking data to identify, explore, and alert our clients to the
impacts of changing technologies, lifestyles, and modes of thinking. As early as
2oo6, we gave our clients early warning of the developing recession and its global
characteristics. We anticipate what is useful and has benefits for the industry's
evolving challenges.
We have a truly international focus. RDS has successfully completed focus
groups, in -depth interviews (IDI's), and round table research in Toronto, Montreal,
Buenos Aires, Mexico, Chile, Berlin, Frankfurt, Munich, London, Dublin, Glasgow,
Paris, Stockholm, and Oslo to gauge market directions for our clients. Several of our
information takers are multilingual to accommodate international visitors (Spanish,
French, and German).
We are detail. people. RDS's record for precise and timely tourism tracking, on-
target projections, as well as verifiable visitor telemetry is unrivaled.
We're focused, accessible, and responsive. At the cutting edge of technology
and innovation, RDS delivers on- target market intelligence for the promotional
efforts of our clients. Contact our office and you will get an answer to your question.
We are dynamic and creative. Our singular focus is to isolate profitable targets
for our clients. We uncover new markets, develop strategic and tactical support for
industry promotions, and keep our clients informed. Tell us what you need and RDS
will provide innovative solutions.
We hire the right people. Our employees share your values and ethics.
Research Data Services, Inc., as your market research vendor, will bring to the table:
Sampling techniques, data collection methods, and reporting procedures that are
based on "best practice" standards.
Quality research that is verifiable and a standard for decision making.
Cutting -edge, forward - looking research programs designed to focus limited
resources on strategic value -added tasks, calculated to stretch budgets and
maximize industry R.O.I.
Seasoned professionals with a commitment to respond quickly and innovatively
to any question, crisis, or requirement.
C Accelerated research execution focused on "speed -to- market ".
,
An organization that mines data to uncover the elusive.
The capability to debrief tourism panels representative of your visitor segments
to address market perceptions and future visitation intent.
C An unerring focus on the message behind the numbers.
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Our assignment is not just to report numbers, but to interpret them in the context of
how they can be used to leverage positive benefits for the County. RDS recommends
continuation of Collier's core research projects and tasks because this foundation
allows for long term tracking and comparisons and can identify trends with
marketing potential for the destination. Without tracking, one can neither gauge the
causes nor the magnitude of change. We are not, however, standing still. We
continually refine and streamline our approaches to make the information as
actionable and cost effective as possible.
For all projects, every effort will be made to meet the Criteria for Advertising and
Marketing Research promulgated by the Advertising Research Foundation and the
American Marketing Association (AMA). RDS agrees to provide and perform all
services in accordance with the generally accepted standards of professional and
ethical research practices and codes of conduct established by CASRO and the AMA.
To protect our clients' interests, all information we will develop or have furnished to
us during our projects remains totally confidential and will be safeguarded in
accordance with our established professional standards.
RDS will perform all research services in- house. Although no subcontractors or sub -
consultants will be used, RDS maintains relationships with numerous advisors whose
expertise can be called upon as needed. Dr. Walter Klages, President of RDS, will
direct the project, overseeing all aspects of research, and functioning as Executive -in-
Charge.
I trust that the following proposal fully addresses the scope and research objectives
defined in your RFP. Thank you again for your consideration.
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Sincerely,
Wa e J. Klag , Ph.D., Presidnt� V o
Research Ddta Services, Inc.
777 South Harbour Island Boulevard, Suite 26o F
Tampa, Florida 33602 —
Phone: (813) 254 -2975
Fax: (813) 223 -2986
Email: WJKlages @KlagesGroup.com or Research @KlagesGroup.com =
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Tab II: Business Plan
1. Proposed Contract Team
Twelve (12) RDS professionals and three (3) affiliated advisors have been assigned to
this project. Walter J. Klages, Ph.D., President of RDS will direct the project. Dr.
Klages will function as the Executive -in- Charge. Additionally, Ms. Claire Klages and
Ms. Anne Wittine will be assigned to this project to supervise and handle day -to -day
contact with the Bureau. Please see Tab V. Section 1, Pages 47-55 in this
proposal for resumes of RDS's project team.
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Percentage of Time
Leadership Team
Dedicated to NME CVB Project
Walter J. Mages, Ph.D.
15%
Claire Klages
10%
Anne Wittine
15%
Nicole DeAngelis
20%
Ann F. Harrison
15%
Jazmine Rizzo
15%
Janet Home
10%
Marjorie Ziff - Levine
8o%
Michele Boone
25%
Kathy Rogers
75%
Margot George
10%
Rosie Pannone
5%
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2. Organizational Structure
The following organizational structure for this project details the roles to be played
by each member of the project team:
3. Timeline for Delivery of Each Task
Task 1a: Visitor Profile Study: Commercial Lodging (H /M /C /Cl
RDS will complete 150 visitor profile surveys per month. On -site face -to -face
interviews will be supplemented with Internet -based post - visitation surveys. The
research results will be reported, including an executive summary, within 20 days of
the close of the month.
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Task 1b: Visitor Impact Study: In -Home (V FIR)
RDS will complete 384 internet -based in -home surveys annually. The research
results will be reported in conjunction with the Impact of Tourism study in June.
Task 1c: Visitor Impact Study: (Day -Trip erg
RDS will complete 384 internet -based day- tripper surveys annually. The results of
the day- tripper research will be reported in June in conjunction with the findings of
the Impact of Tourism study.
Task 2: Hotel Occupancy and Average Daily Rate Study
The relevant monthly summary statistics will be provided to the CVB within
20 days of the close of the reporting month. Reports will include an estimate
of the total number of visitors and their expenditures, as well as year -to -date
summaries. Seasonal and annual summary reports will also be prepared.
Tracking comparisons with other destinations will be provided to the extent
possible.
Task 3: Impact of Tourism Study
RDS will provide an annual value of tourism report with an executive summary to be
delivered in the month of June. Additionally, preliminary value of tourism statistics
will be provided by the beginning of March for Tourism Week.
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Task 4: Inquiry Conversion Study
RDS will provide an annual report with an executive summary. The conversion
report will be delivered in July to provide input to formulating strategic marketing
plans. Additionally, RDS will provide update impact briefs geared to specific
advertising and promotional campaigns.
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Task 5: Focus Group Research
Focus groups are conducted on an as needed basis. The summary report will include C
an executive summary of the findings and will be delivered within 7 to io working a
days of completion of the group session(s).
4. Project Approach F
What has traditionally drawn both leisure and group visitors to the Naples, Marco
Island, Everglades area are its award- winning world -class beaches, natural
environment, relaxed atmosphere, quality accommodations and dining options, as
well as the many cultural and entertainment venues available to guests. r
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Collier's tourism industry has achieved impressive
growth. Yet, for continued growth, destinations must ON
differentiate their product and market to the brand Growth is not guaranteed.
that customers hold in their minds. The success of the Growth is earned.
Naples, Marco Island, Everglades area in growing its
share of Florida's tourism is the result of the industry's
sustained, proactive, and targeted marketing efforts.
Collier County is coping with:
:- Exogenous events such as the lingering recession, potential hurricanes, gas
prices, etc.
C Aggressive competition from other beach destinations in Florida and around the
world;
The need for intelligent, forward looking strategic branding to diversify the
pursuit of market opportunities and drive future growth;
Economic uncertainty and constrained budgets;
Preservation of its fragile natural resource base -- the mainspring of the area's
unique beauty;
Safeguarding the destination's quality of life -- the lifestyle that attracts visitors;
y., On -going changes in the demographics of its visitor segments;
C The high cost of airfares for visitors.
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Clearly, it is critical for the destination to have a clear assessment of:
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`✓ Who their market is;
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What their customers are thinking;
What messages and information are needed to stimulate an interest in visiting
the area.
Destinations' efforts are also impacted by the on -going revolution in how people
communicate and get information. Across socio - economic boundaries, Web 2.o has
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connected what used to be spatially isolated groups into markets of common
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interests, preferences, and motivations. It has created global word -of -mouth effects
that are viral and nearly instantaneous. People now interact with markets in new
ways that reinforce and strengthen brand perceptions.
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Traditional modes of marketing geographically are yielding to a
growing emphasis on targeting special interest micro markets.
New and interactive communication channels allow for highly
targeted promotion of destination attributes to diverse sets of
consumers, each drawn by specific benefits.
From a research perspective, it is critical to identify special
interest markets, determine their size and potential economic
benefit (R.O.I.), as well as exploit commonalities that link
consumers' motivational interests with destination attributes.
In today's competitive environment, destinations must leverage their branding to
heighten awareness, support perceptions of quality, establish emotional links with
their customers, and differentiate themselves from their competitors. To be
successful, these efforts must be guided and tracked by clear, effective, and
actionable research. The destination
can then fashion messages that
optimally communicate, inform, The destination can then fashion
enhance, and transform latent into messages that optimally communicate,
effective demand. inform, enhance, and transform latent
into effective demand.
The CVB and the TDC are seeking a
market research provider with
extensive experience in the development and implementation of integrated
destination market research. As market realities change, RDS will continue to
calibrate Collier's research program, focusing on the current needs and challenges of
the County's tourism industry.
RDS is recommending the following core research program for Collier County:
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Number of
Task #
Task Description
Surveys
Methodology
Page
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Visitor Profile Study
15o /month
In person, face -to -face and
14'
Commercial Lodging
post visitation surveys
(H /M /C /C)
1b
In -Home (V F /R)
384 /year
Internet with telephone
23
control group
1c
Regional (Day- Tripper)
384 /year
Internet with telephone
24
control group
2
Hotel Occupancy and
8o /month
Internet /email, fax,,
25
Average Daily Rate Study
telephone, and /or in- person
3
Impact of Tourism Study
Not a separate
Part of visitor profile and
27
survey task
occupancy research
4
Inquiry Conversion Study
384/biannually
Internet with telephone
30
control group
5
Focus Group Research
8 -- io
Internet and telephone
32
respondents/
group
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Please see Tab II, Section 5: Detailed Scope of Work, Pages 14-33 in this
proposal for specific details of RDS's methodological approach to each project task.
Although we recommend continuing the basic foundational research program, the
world is not static and the destination's markets do not stand still. The current
Harnessing the Power of Many
economic environment mandates doing things differently:
better, faster, and cheaper.
Customers today are taking greater control over their own
consumer experiences. They are empowered, savvy, and
embrace changing technologies. They increasingly rely on
what other people say about a product or service in lieu of
a company's messages to make decisions and form
opinions. Social networking and consumer generated
media (CGM), like Facebook, Twitter, and YouTube, etc.,
deliver valuable market information by tapping into
consumers' perceptions about the destination. Monitoring
these channels permits us to go where our clients'
audiences are and to communicate with them on their own
terms.
RDS has identified these communication trends, is
tracking them, and is using them to our clients' benefit.
Over the past three years, we have developed and
implemented innovative modes of reaching consumers and integrating findings into
strategic recommendations. For example:
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Internet Video Dialogs (IDI's): Because of the global connectivity of the
Internet, we can now initiate in- depth, face -to -face, virtual dialogs with
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consumers (Webview TM). As a result, we are cost effectively organizing focus
group -like discussions with people who share similar interests and experiences
across geographic borders almost instantaneously. These IDI's are rich in texture
and give deep insights into how motivations are translated into action. We have
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applied this opportunity by developing on -going dialogs with:
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• Leisure visitors
• Meeting planners
• Sports and event organizers
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• Industry stakeholders
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We have successfully used this technique for in -depth promotional concept
testing, R.O.I. analysis, and branding strategy input.
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C Panel Communities: Over the years, RDS's panels have grown in size and now
include better than 200,000 qualified traveler contacts (PanelTrac "). The
objective of our panel research is to gauge the effectiveness of promotional
strategies and to detail market opportunities.
A specific application of our panel research is to assess impacts of events such as
hurricanes, wildfires, economic cycles, transportation disruptions, etc. Through
our panels, RDS can act quickly in the wake of an event. We have fielded
hurricane impact panels within a day of landfall and a series of oil spill
perception panels starting within a week of the disaster.
Mobile (SMS and Online)
Research: The ubiquity of mobile
technology and smartphones offers
new marketing and research
opportunities. A principal reason for
using mobile platforms is their
convenience to respondents. Mobile
phones are user friendly, with text
messaging and web capabilities
commonplace. Mobile phones offer:
• Access to people and remote
locations that are otherwise
unreachable;
• Near real -time responses;
• The ability to react quickly to feedback.
Our mobile phone application provides enriched insights, including in -the-
moment feedback, photographs, and geolocation. A key advantage of using the
application is that consumers can provide opinions and attitudes quickly,
particularly at the point of experience. Mobile research represents a way to
supplement other research and consumer communication channels.
RDS is now applying this new technology. Our mobile research application
enables us to spot trends, capture human behavior as it occurs, and build a
community of consumers who actively share their experiences in real time from
their mobile phones. Consumers share experiences through snippets, a series of
Twitter -like photos that are time and location coded. Through this research
platform, we can monitor experiences and what motivates and inspires travelers.
We have used it at events, trade shows, etc.
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Perceived Benefits of Mobile Research
Convenience for participants
Improved participation rate
Closer to the 'moment of truth'
Reaches more of the population
Faster turnaround time
Capture geolocational data
Accuracy of data collected
Reduced cost
More personal
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Social Media /Networking: Social media have caused a fundamental shift in
the way people communicate and collaborate.
Similar to mobile applications, social networking sites such as Facebook,
LinkedIn, Twitter, and YouTube offer new opportunities to connect with and
gather information from vast communities of consumers. The power of social
networks gives access to consumers that are not reachable via offline methods. It
provides the opportunity to expand the reach of research through the viral nature
of social media interactions. For example, Twitter provides opportunities to
place an open call to a large group of people to obtain research reactions and
input.
We have successfully recruited highly targeted survey participants by placing
announcements on Facebook and LinkedIn and we will continue to explore the
applications of such vehicles in gathering market intelligence for our clients.
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Value of Tourism: Tourism is one of Collier County's most significant
industries. Every County resident benefits from visitor activity. Tourism
spending creates jobs, enriches payrolls, supports the County's infrastructure,
and eases residents' tax burdens. It has financial and fiscal benefits and
diversifies the quality of life, lifestyle, and amenities available to residents.
Unfortunately, the impacts of tourism are not always visible to the CVB's
constituencies.
Consequently, RDS pioneered Value of Tourism reporting to document the real
impacts of visitor expenditures on the daily lives of Collier County residents. Our
on -going objective is to streamline the message and put the benefits in
perspective for CVB audiences. For example:
• We have structured our
reporting to include what
tourism means each day in We have structured our reporting to
terms of jobs, pay checks, tax Include what tourism means each clay in
terms of jobs, pay checks, tczr revenues,
revenues, and R.O.I. • We have focused our fiscal and R.O.I.
impact reports to not just
address what visitors pay in taxes, but equally what benefits flow back to the
County.
• We conduct and record
Internet -based web
dialogs. Our clients can
see and hear in real -time
what their customers are
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Consumers say the Naples, Marco Island, Everglades Area is:
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• We incorporate promotional images (both print and video) into our face -to-
face survey process to field test the traction and conversion effects of
advertising campaigns.
R.O.I. Analysis: The full 2010 U.S. Census information is now available. The
detailed economic and demographic information it will provide can be used to
telescope target marketing efforts and the assessment of market opportunities.
Integrating census statistics permits highly precise impact estimates that
quantitatively focus on the R.O.I. of the CVB's efforts.
S. Detailed Scope of Work
Task 1a: Visitor Profile Study: Commercial Lodging (H /M /C /C)
The Commercial Lodging Visitor Profile study that we are proposing will be
undertaken as a multistage stratified random sample in- person survey with
overnight visitors. The need to apply multistage sampling for this study is based on
the fact that different segments of
Collier's lodging plant have their owns
,
unique characteristics and visitor°°
attractors. These segments or clusters
must therefore be represented in both
-
the sample and the Countywide profile
information relative to their weights in
the total population of lodgings.
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For this study, our sampling procedure involves, on the first level, a segmentation of
the inventory of lodging properties located in specific geographic areas of the County.
For this project, we propose three broad geographic segmentations: Naples, Marco
Island, and the Everglades.
The sample will further be stratified in proportion to:
The incidence of the type of establishments (i.e., hotel, motel, condominium,
condo -tel, bed and breakfast, campground, etc.);
C size of the lodging facility (number of units in the rental pool);
`` -' Classification of establishment (resort, beachside, urban, etc.).
The purpose of this stratified sampling process is to ascertain that each industry
segment is represented by an appropriate and valid sample size in order to analyze it
both separately and as a part of the relevant working population. The working
population must be representative of the general population, that is, the universe of
Collier County visitors to which the study's findings can be generalized. Under no
circumstances can QUOTA sampling be applied to this study because it would
destroy the representativeness and projectability of the research effort which
requires RANDOM sampling.
Our sampling frame is developed based on Collier County's inventory listing of
lodging facilities that house visitors and collect resort taxes. Structured around a
core of "key driver" properties mandated by their size and significance to the Collier's
tourism industry, the survey access points for this study are dynamic and drawn
randomly from this inventory list on a
monthly basis. This approach is critical
because the flow of visitors changes in 1
response to seasonality, special events,
changes in inventory, etc.
Although the RFP question response dated
January 12, 2012 stipulates a monthly
sample size of loo intercept surveys, in our
experience, to provide monthly profile
statistics for Collier tourism, representative
of all specified visitor segments, mandates a
multistage stratified random sample of
approximately 150 completed visitor surveys
per month. Surveying will be undertaken at licensed commercial lodging
establishments, attractions and events, public beaches, parks, piers, trolley stops,
and the Southwest Florida International Airport (RSW). At the point of survey, a
random selection procedure is used to identify the visitors to be interviewed.
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We recommend continuing this research task with face -to -face in- person interviews
as the backbone of our visitor profile data collection. In our professional opinion,
face -to -face interviews are the most reliable method of data collection for this part of
the research effort where exploring attitudes and motivations are of primary concern.
Some of the main advantages of this method are:
Provides a True Cross - Section of All Visitor Segments — By surveying
visitors while they are in the destination, we have access to (and our sample
includes): leisure, business, and meetings visitors; first time and repeat visitors;
visitors from all of the destination's origin markets; and visitors staying in all
types of accommodations.
n.. Ability to Prescreen /Qualify
Respondents — Interviewers are
Respondents must not have
instructed to make certain that the
previously been interviewed in
respondent is actually an out -of-
Collier County and only one
county overnight visitor and to
interview can be taken from any
specify in which commercial lodging
given visitor party.
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they are staying. Respondents must
not have previously been interviewed
in Collier County and only one interview can be taken from any given visitor
party.
C High Response Rate — Non - response bias can be minimized through judicious
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interviewer selection and intensive training and supervision.
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Access to Hard -to -Reach Populations — Certain groups such as meeting or
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business travelers are difficult to reach by any other method while maintaining
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the randomness of the survey process.
Camnrehencivenecc — Tnfnrmntinn tnkerq ran nrnhe fnr mnre detnil_
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Behavior Monitoring — Respondent behavior can be observed during the a
survey process.
Supervision — In- person interviews also provide opportunities for direct
supervision of the information takers.
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explain detailed instructions to the respondent.
Opportunity to Test Promotional Content (Web, Print, and Video) -
Interviewers can expose respondents to advertising materials in the course of the r,
interview, offering a unique opportunity to obtain real -time consumer input. _
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To maximize the efficiency and cost
effectiveness of data collection,
survey responses will be recorded on
handheld tablet computers. The
computerized questionnaire
facilitates rapid revisions to the
survey instrument as new issues
arise. It provides monitoring
opportunities and greatly enhances
the speed -to- market of our findings.
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Face -to -face interviewing provides a real -time snapshot of visitors' experiences
during their trip. To further debrief visitors on the full range of their experiences, the
face -to -face profile research will be supplemented by post visitation Web surveys.
The Internet research will:
Enhance the density plot of visitor ZIP codes to further define Collier's markets;
C Expand the coverage of profile surveys, facilitate micro market definition, and
reduce the cost of data gathering;
Afford the opportunity to follow up with business, meeting, and event travelers
who might otherwise be too busy to complete the survey in- person in the
destination;
Validate the face -to -face survey information;
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C Provide important after -visit expenditure and budget information;
C, Provide a further gauge of visitors' experiences, their satisfaction with the
destination, and impressions of how well it fulfilled their expectations.
Internet surveying will be implemented by relying on an external database generated
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from visitors' emails.
The design and sample stratification of our study will deliver detailed, precise, valid,
and statistically representative data for Collier's tourism industry. The sample's
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parameters assure inclusion and coverage for all geographic areas of the County, x
different types and sizes of accommodations, as well as a valid cross - section of
visitors to the area.
Our proposed monthly sample of 150 surveys ensures valid representation of the
Naples, Marco Island, Everglades area's principal macro and micro visitor markets in
the database, with a standard error not exceeding ±5%. A sample of this size
provides the strategic leverage necessary to permit sub - tabulations profiling selected
visitor subsets and special interest micro markets on a seasonal or annual basis. In
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practice, at the professionally recommended confidence level of 95 %, the precision
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and validity of the profile's statistical estimates is assured. To ensure the
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representativeness of the Visitor Profile data, surveying must be undertaken year -
round across different day, week, and month parts.
The administration of a typical survey involves approximately 5 -10 minutes and
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addresses the following key concepts. Using same period /previous year
comparisons, our monthly, seasonal (high, low, and shoulder), and annual reports
and presentations will detail, among other variables:
The number of visitors staying in commercial lodgings, the related direct
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expenditures and economic impact, lodging occupancy, average daily rates
(ADR), and revenue per available room (RevPAR);
Visitor origin numerosity by region,
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—
Transportation modes including airports of deplanement;
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Motivations and purpose of trip, including leisure, individual business, and
meeting /conference travel;
Incidence of first time visitation;
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Competing Florida destinations —
considered; '
We will query about 2
C Information used in planning visits to
r•esporzclerits' irivolverrzeni with
Collier; social media /networking sites
Reliance on and usage of the Internet for and smartphone use.
travel information and /or booking
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including use of Collier's website. We will also include URL's used to get
information and to book travel. Additionally, we will query about respondents'
involvement with social media /networking sites and smartphone use;
Length of stay, parry size, and party composition;
C Satisfaction with trip, word -of -mouth recommendation, and likelihood of repeat
visit;
W Activities enjoyed in the area, including the Everglades, water tourism, culture,
sporting events, etc.;
Average age, age distribution, household income, and occupation categories;
Parry budgets by major expenditure categories, including prepaid expenses. The
proposed approach provides more accurate and complete estimates of spending
because expenditures are itemized within major budget categories to aid
respondent recall. Budgets will be further validated by post visitation responses;
C Exposure to the area's promotional messages and their impact on destination
visitation;
f. Influential motivators that attract
visitors to the Naples, Marco Island,
Everglades area;
Primary international origin markets of
interest;
C. Visitor generated input reflecting the
destination's brand image (open ended
destination attributes);
Tourism industry employment
statistics within Collier County;
Third party reports for economic
trends, competitive destination
information, and group /meeting
impacts.
SNAPSHOT
The COMMercial Lodging
Visitor Profile Research is
designed to:
C Expand grainage of Internet
data:
Provide routine data reports
for special tourism micro
markets;
C Utilize a computerized in-
person survey process that
provides added flexibility
and `speed -to- market ".
Preliminary monthly Visitor Profile reports k Include executive summaries,
will be issued by the 20th of the following methodological statements,
month and the key results of the on -going details of sample
Visitor Profile research will be reported on composition, and sample
a monthly basis at scheduled TDC sizes for all reports.
meetings. These reports will be prepared .010
as both written and audio - visual presentations of major findings and will include an
executive summary with detailed strategic and tactical recommendations. A
summary of the research methodology, sample composition, and sample sizes will
also be included.
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Additionally, key market variable profiles (i.e., fly vs. drive, first time vs. repeat,
Floridian vs. Out -of- State, United Kingdom, Continental European, Canadian, Latin
America, etc.) can also be prepared.
Given that the Naples, Marco Island, Everglades area must promote and
communicate toward dynamically changing markets, point -of- origin and consumer
motivation data are of prime importance to the successful targeting of Collier
tourism. They define the geographic markets and consumer segments from which
the destination draws its domestic and international leisure, business, conference,
and convention visitors.
Identifying market opportunities for concentrated targeting efforts requires a visitor
segmentation program that precisely defines the origins of visitors and potential
visitors. On the first level, the visitation origin study will be developed from the
Visitor Profile survey dataset. The profile information provides data on ZIP codes,
cities, MSA's, states, and home regions of U.S. visitors. For foreign visitors (Canada,
Europe, and Latin America), the origin data are collected by city, country, and airport
of enplanement.
The utility of the visitor origin study will be further augmented by correlating the
profile data with the ZIP code information derived from CVB inquiries. This allows
the monitoring of the impact of promotional and advertising programs in
key markets. Visitor origin data provided by property managers in the Occupancy
survey will also be analyzed.
Importantly, RDS's Visitation Trend analysis will also focus on the changing special
interests, needs, and motivations that drive visitors to the destination. The Internet
has and is empowering consumers. Social networking and consumer generated
media are arguably one of the fastest growing modes of communication and their
popularity is permitting individual consumers to interact with and influence other
stakeholders. Consumers are increasingly inclined to seek out others like
themselves, creating new markets and market opportunities. The challenge is to
combine in -depth knowledge of peoples' aspirations, wants, desires, and shared
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experiences with rigorous quantification of opportunities to maximize the
destination's penetration of markets.
The demographic fabric of the U.S. population dramatically changed when Baby
Boomers emerged as a primary travel market segment. Today, the next generation,
Yers, are coming to the forefront. Hence, the parameters, motivations, wants, and
needs that drive their visitation are changing.
RDS's forward - looking strategic thinking will focus on dynamic changes in the
destination's visitor segmentation. We will analyze and report on emergent markets
like minority travelers and developing international targets including South and
Central America, etc.
The documented percentages of visitors traveling to the Naples, Marco Island,
Everglades area by regions, key MSA's, and emerging motivational interest market
niches are used to estimate the total number of visitors attracted from these
segments. We will initiate time series analysis of this data to isolate trends that
highlight emerging markets and markets with significant potential for the
destination.
Collier's visitor origins,
by regions as well as by
major MSA's, states,
foreign countries, and
documentable trends in
consumer interests and
motivations will be
reported on a monthly,
seasonal, and annual
basis in tandem with
the Visitor Profile
reports. Additionally,
data will be mapped to show significant geographic origin clusters and nesting. RDS
will also take the defined geographic and motivational segments and leverage them
with expenditure data to document the economic impact of these groups.
The utility of the Visitor Trend Research can be increased by correlating visitor origin
clusters with cutting -edge demographic and socio- economic 2010 Census data and
other secondary data sources to gain further insight into market potential and to
isolate the micro cluster opportunity markets that promise the highest return on
investment for the CVB. This will identify markets of opportunity, facilitate the
development of a dynamic visitor targeting strategy, and permit analysis of the draw
competitive destinations have on the area's existing customer base. Additionally,
RDS will validate our databases against normative data, such as Visit Florida's Visa
database, to identify opportunity gaps.
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Every effort has been made in our response to this RFP to suggest strategies to
expand the impact of each research study while allowing for the most effective
measurement and data collection possible within the available budget and to
maximize the usage of data across various studies.
The Commercial Lodging Visitor Profile is the most labor intensive part of the
research program. Our innovative application of computer- assisted interviewing has
controlled the cost of data collection and processing for this research task. Computer
applications accelerate our speed -to- market in order to provide this information to
decision makers more quickly and efficiently. The flexibility of our interviewing
process allows us to repurpose this study on demand to address specific research
problems or needs as they arise (such as the oil spill, gas prices, storms, etc.)
The most significant repurposing of the Commercial Lodging Visitor Profile Research
lies in our ability to use the database to drill deeper into the motivational equity set
that drives specific visitor groups to the
destination. Data mining is the
background against which specific
marketing initiatives can be undertaken by
the CVB. Analytical examples include:
I First time visitors;
Explorers who visit multiple
destinations on their trip;
Visitors enjoying the area's culture;
Eco and nature tourists, kayakers, bird watchers, etc.;
W People in the area for a special occasion /event (i.e., weddings, reunions, etc.);
Visitors by transportation modes;
Attractions users;
Visitors traveling with (or without) children;
Floridian, Canadian, United Kingdom, Central European, or Latin American
visitors;
Business travelers;
Convention /conference /meeting delegates;
Visitors attracted to the area by sporting events /facilities;
Internet users, people who have used the CVB website, online bookers, etc.
For 2012, we will flexibly adapt our information gathering procedures. We will
expand the use of mobile technologies, social networking, and the Internet to
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improve our access to visitors and potential visitors, accelerate the speed of data
collection, effect greater cost efficiencies, and leverage the utility of our research for
our clients.
Task 1b: Visitor Impact Study: In -Home (V F /R)
In -Home visitors have significant economic and fiscal impact on the County.
Through their expenditures, they contribute to County ad valorem tax revenues.
Moreover, In -Home visitors are frequently in the County for the first time and have a
high likelihood to return. Their experiences in the destination are also an important
source of word -of -mouth recommendations further accelerating visitation to the
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destination. Description and quantification of this visitor segment is an important
element of describing Collier tourism and a leading indicator of future visitation.
The In -Home Visitor Profile will be developed by means of a systematic random
sample Internet survey of Collier County households, with a telephone -based control
group. Some 384 households will be contacted annually to determine what_
proportion lodge vacationing visitors.
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We maintain an up -to -date listing of Collier County email addresses from a highly
reputable national sampling company. This sampling procedure provides the most
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current, inclusive universe of Collier County households available. The systematic
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sampling methodology ensures that participating households are not resurveyed. At
the 95% level of confidence, a sample of 384 surveys will yield survey results with a
standard error not exceeding ±5%.
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The In -Home inquires about the presence of out -of -town visitors in the home during
the month, their origin, party size, length of stay, modes of transportation, and
related information.
The incidence of households with visitors and the average visitors per household
from this survey will be correlated with the 2010 Census statistics for Collier County
to generate an estimate of the number of people staying with friends and relatives
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each quarter.
The results of the In -Home (V F /R) research will be reported in tandem with the
Commercial Lodging Visitor Profile data as part of the annual Value of Tourism
report.
H
Our reports and presentations will detail:
C The number of visitors staying with friends and relatives in Collier County;
Estimated expenditures;
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In -Home visitor's economic impact on Collier County.
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Research Data
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Task 1c: Visitor Impact Study: Regional (Day - Tripper)
Throughout a typical year,
Collier County attracts visitors
from a regional area within an
approximately 50 mile radius of
the destination. Such visitors
are referred to as "day- trippers."
By definition, day- trippers do
not spend the night in Collier
County. However, day- trippers
do use County assets such as
public transportation, parks,
parking facilities, beaches,
causeways, piers, restaurants,
retail facilities, entertainment venues, etc. Thus, the Day- Tripper Visitor Profile
research is an integral part of the overall quantification of the different visitor
segments that make up Collier County tourism.
To capture and quantify the numerosity and related value -added of this visitor
segment requires an annual Internet -based study conducted with a random cross -
section of regional households (sample size 384), with a telephone -based control
group. We will obtain a random sample of email addresses of non - Collier residents
located within the ZIP codes defined by a 50 mile radius of the County from a highly
reputable national sampling company.
This sampling procedure provides the most up -to -date, inclusive universe of
households likely to generate day -trips and assures the validity and
representativeness of this data. We will also consult variations in traffic counts at
major arterial ingress and egress routes to correlate against our estimates. At the
95% level of confidence, a sample of 384 surveys will yield survey results with a
standard error not exceeding ±5%.
The survey topics focus on the incidence, frequency, and purpose of day -trips to
Collier County. The survey instrument is also designed to elicit information about
expenditure patterns and party sizes.
The results of the Day- Tripper Research will be reported with the annual Value of
Tourism findings. Our report will detail day- trippers':
Numerosity;
Estimated expenditures;
Economic impact.
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Task 2: Hotel Occupancy and Average Daily Rate Study
In the lodging industry, the number of rooms rented is measured as a percentage of
the number of rooms available. This ratio is known as the occupancy rate. The
average price paid to rent a guest room is defined as the Average Daily Rate (ADR).
The amount of room revenue is driven by the number of rooms rented and the price
paid to rent each room.
These occupancy statistics are a measure of the rate at which the industry's lodging
plant is utilized. Occupancy data give critical input to the calculation of revenue per ,
available room (RevPAR), the number of visitors staying in the County and their
expenditures, as well as providing on -going tracking of the health of the industry.
a
Different segments of Collier's lodging plant have their own unique characteristics
and visitor attractors. These clusters must, therefore, be represented in both the
sample and the Countywide occupancy information relative to their weights in the
total population of lodgings. Our Occupancy sampling tracks changes in the number r.
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of rental accommodations (i.e., hotels, motels, condominium units, condo -tels,
timeshare rentals, property management companies, R.V. parks, guest houses,
private home rentals, bed and breakfast properties, etc.) subject to resort tax o
legislation and reflects the destination's most current accommodation listings.
RDS's sample will be stratified in proportion to:
Geographic areas of the County;
-
The incidence of the type of establishments (i.e., hotel, motel, condominium,
condo -tel, bed and breakfast, campground, etc.);
The size of the lodging facility (number of units in rental pool);
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Classification of establishment;
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The incidence of independent and chain properties.
The primary purpose for this stratified sampling procedure is to make certain that
each segment is represented by an appropriate sample size in order to analyze it both
separately and as a part of the relevant working population.
To implement Collier's occupancy research, we will contact a stratified random
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sample of at least 8o properties each month. To generate the desired occupancy
information in a representative, timely, and cost efficient manner, we will implement
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a combination Internet /email, fax, telephone, and /or in- person survey mode for this
project. The survey instrument will be designed and programmed so that all
interview platforms yield congruent information. The survey instrument and any
changes thereto will be provided to the CVB for review and input.
We will contact each property manager to determine their preferred method of
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responding to our occupancy survey. At the beginning of the month, an email
25
Research Data
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containing a link to the survey instrument is sent to each property who has expressed
a preference to complete the survey online. Non - responding properties are re-
contacted both by email and telephone up to four times. A blast fax with the
occupancy form attached is sent to fax properties, with follow -up faxes and phone
calls as needed. Telephone properties are
contacted beginning in the first week of the SNAPSHOT
month and properties that do not provide a
response on first contact are recalled up to The Occupancy Research is
four times. r d d t
o.
Critical to obtaining accurate and reliable
occupancy data is our commitment to
maintaining the strictest confidentiality for
this sensitive data bank. No property's
occupancy information is retained on our
website or is ever accessible to anyone else.
All data received from the Internet are
confirmed against our database to ensure
validity. Secondary occupancy
information such as Smith Travel
Research (STR) will also be
consulted to complement RDS's primar
e�pan e
A: Include RevRAR;
: Capture sporting, special
event, meeting room nights
on an as needed basis;
Gather visitor ZIP code data
from property management
Correlate with Smith Travel
Research (STR) competitive
set data.
y occupancy statistics.
RDS's industry confidence barometer of leading indicators for Collier tourism has
proven very efficient in predicting industry trends. We will retain the barometer as a
leading indicator to support our on -going tourism forecasting efforts.
The survey takes an average of five minutes and includes such key parameters as:
Location of property;
Property type;
The property's total number of lodging units and number of units in the rental
pool for the current research month;
C Average occupancy and ADR for the prior month, as well as current occupancy
trending;
C- Average party size and guests per room;
C Distribution of guests by geographic origin and purpose of trip (i.e., business,
meeting /group, leisure, etc.);
C Current levels of reservations and three month forward business level
expectations.
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Both the Occupancy and the Industry Barometer are reported on a monthly, seasonal
(high, low, and shoulder), and annual basis. The findings of this research are
included with the Visitor Profile as an integral part of our monthly briefs and
presentations. Using same period /previous year comparisons, our reports and
presentations detail:
C Occupancy;
Average Daily Rate (ADR);
Revenue Per Available Unit (RevPAR);
Forward- looking management barometer.
To stretch the efficiency and effectiveness of our Occupancy studies, special
questions can be added to the research effort on an as needed basis to capture the
room night impact of sporting or special events or natural crises.
We will also undertake normative comparisons with other tourism destinations to
provide strategic positioning information. This competitive data will be augmented
by Internet -based rate research.
t
Task 3: Impact of Tourism Study
Analysis of the Value of Tourism to Collier County
F
The purpose of the proposed Value of Tourism Study is to develop an up -to -date
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assessment of the impact of tourism on the economy of Collier County. The Value of
3
Tourism analysis will tie together data from our Visitor Profile (Commercial Lodging,
In- Home /V F /R, and Day- Tripper), Occupancy Research, and salient secondary
information (i.e., sales tax collections, resort tax collections, NAICS data on
employment and wages, etc.) -- all elements that are critical to understanding the
full impact of tourism on Collier County.
The algorithm and models developed by RDS involve primary data from the
Occupancy survey and Visitor Profile survey in terms of inventory utilization, party
a.
size, length of stay, budgets, etc. The Value of Tourism reporting also includes
secondary data inputs from Visit FLORIDA; the Florida Agency for Workforce
Innovation, Office of Workforce Information Services, Labor Market Statistics; the
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Florida Department of Revenue, Office of Research and Analysis; and the Collier
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County Tax Collector's Office. The Value of Tourism does not represent an additional
—
survey effort.
Clearly, the tourists' initial direct expenditures have stimulative effects on economic
activity in the County. This spending not only accelerates personal income,
employment, and government revenue in the community, but also increases
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economic activity in existing businesses and supports new business formations.
Integral to this analysis is the "multiplier" concept. This economic concept is based
27
Research Data
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Tax Exports and
Import Leakages
on the knowledge of established interdependencies
between different sectors of an economic entity.
Visitor expenditures affect not only the organizations
at which the initial expenditures are made, but also
those businesses' suppliers and the suppliers'
suppliers and so on. The subsequent rounds of
economic activity that reflect spending by local inter-
industry purchases and local government revenues are
referred to as indirect impacts. The proportion of new
household income that is "re- spent" locally on goods
and services is termed an induced impact. Both the
indirect and induced effects account for leakages of
money from the local economy in each round of
spending. Our study, therefore, takes into account
direct, indirect, and induced economic impacts and
analyzes dynamic, as well as static data related to this
project.
Multipliers are derived through software and
structural matrices purchased from IMPLAN, which is
recognized as the most authoritative source of this data. IMPLAN was developed as a
cost effective means of producing local input- output models.
IMPLAN calculates four commonly used measures of economic impact:
• Sales;
• Personal income;
• Value- added;
• Employment.
RDS's Fconoinic Impact I(nv Alodel
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We will prepare an annual in -depth Value of Tourism statement based on multiple
data inputs that will estimate and detail:
The seasonal and annual volume of overnight visitors to the Naples, Marco
Island, Everglades area by geographic origin, nationality, transportation mode,
and visit motivation;
The budget of the typical visitor party by key demographic variables, including
spending at hotels, restaurants, shopping, attractions, and gas stations;
The proportion of taxable retail sales generated by visitors;
The sales tax, gasoline tax, and local option taxes contributed by visitors and the
related savings to Collier County residents;
Additional employment generated by tourism in the Naples, Marco Island,
Everglades area by sector of the economy and tourism related wages;
Visitor expenditures by sectors of the economy (i.e., restaurants, hotels /motels,
etc.).
Day- trippers and visitors staying with friends or relatives will also be profiled in this
report. This document will focus on the economic impact of these market segments,
as well as their numerosity and expenditures.
The Value of Tourism report will be presented to the CVB and selected public and
private agencies as a written and audio - visual presentation. Reporting will be based
on cumulative seasonal update reports with an annual recap provided, when state
and national tourism statistics become available.
The Value of Tourism analysis represents the integration of all of our
market research efforts into a statement of the impact of tourism on
Collier County's economy. This report combines the cumulative visitation and
economic impact data for the calendar year with estimates of retail sales, tax
revenues, employment, and wages
generated. As such, it represents a full
year's worth of data gathering and analysis.
Because of lagged data availability from the
State, this report is typically finalized in
June. RDS will also provide preliminary
value of tourism statistics by the beginning
of March for Tourism Week.
The Value of Tourism is an indispensable
component of the research program.
Measurement of the economic benefits
assists CVB's, destination marketers,
SNAPSHOT
The Value of Tourism is
designed to:
include a fiscal impact
analysis as well as a
statement of the benefits of
tourism to Collier;
Allocate benefits to a typical
Collier County resident.
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planners, and others with an interest in visitor activities to reach a variety of
objectives:
I- It informs public officials and business decision makers about the benefits of
investments in tourism promotion and the assets that support it.
It assists the CVB in evaluating the effectiveness of their promotional programs.
It educates people employed in tourism about their role in economic and
business development and how their productivity contributes to the economic
health of their community.
By quantifying the returns to promotional and infrastructure investment, it
encourages both private and public businesses and organizations to seek out
partnerships that hold mutual benefit.
"; By demonstrating tourism's value to the general public, it gives citizens a basis to
rationally support tourism marketing and development.
We will design our report in such a way that the information is flexible and can be
positioned to make it possible to allocate the benefits of tourism to a typical Collier
County resident.
Task 4. Inquiry Conversion Study
The destination and the CVB presently fulfill
information requests received via the Internet, toll -free
800 numbers, and a variety of other media, to induce
interest and potential visitation to the destination. We
propose an Inquiry Conversion Study to describe the
characteristics and preferences of persons who contact
the CVB seeking information about the Naples, Marco
Island, Everglades area. Researching related conversion
rates provides an opportunity to gauge and document
the impact of CVB advertising and promotional efforts.
Our working population for the Naples, Marco Island,
Everglades CVB's Conversion Study will be developed by
means of stratified random samples selected from the
inquiry response lists provided by the CVB. The study
will be developed by stratifying response segments
proportionate to the source of inquiry. Surveys will be
conducted using email and telephone, if needed. One of the major advantages of
using Internet surveying for the conversion research is the cost effective reach of this
communication vehicle, nationally and internationally. We will complete at least 384
surveys for this research on a biannual basis.
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We will choose a random sample from the inquiry listing provided by the CVB for
this purpose and will phone match a random sample of those inquiries that lack
email or telephone contact information. The resulting listing of inquiries will thus be
inclusive of all inquiry segments. Stratifying the random sample in proportion to the
weight of the various inquiry sources will ensure that the resulting sample is
representative of the universe of inquiries. Up to four re- contact attempts will be
executed with non - responding households. At the 95% level of confidence, a sample
Of 384 surveys will yield survey results with a standard error not exceeding ±5%.
The primary purpose of the conversion research we are proposing is to assess:
How and why visitors decide on their visitation targets;
Consumer motivations involved in seeking destination information and making
an inquiry relative to household travel planning;
The proportion of inquiring consumers familiar with the Naples, Marco Island,
Everglades area;
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The brand perceptions and location identification current among travel parties
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who seek information from the CVB;
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The proportion of information seekers with prior Collier visitation experience;
f„ The proportion of inquiring parties with firm Naples, Marco Island, Everglades
area reservation commitments prior to inquiry;
The proportion of inquirers who at the time of the survey had already completed
the planned trip to Collier, their motivations, levels of satisfaction, and planning
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decisions;
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the time of survey contact, their motivations and planning decisions;
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<` The proportion of consumers who did not take a trip to Collier, but visited
competing destinations, their motivations, experiences, and planning horizons;
The proportion of people who did not take a trip and are not currently planning
a
to travel;
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The role and effectiveness of advertising in directing travelers to the Naples,
Marco Island, Everglades area;
H
Details of other social networking and consumer generated media sources
consulted (i.e., Facebook, Twitter, blogs, TripAdvisor, discussion boards,_
YouTube, etc.);
A profile of competing destinations defined by inquiry respondents, identifying
,
those factors that differentiate these places from the Naples, Marco Island,
Everglades area as a destination.
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Looking at the actual amount spent on advertising and promotion, the total number
of inquiries from all sources, conversion rates, and visitor expenditures allows us to
calculate a first round R.O.I. to the destination and to determine which strategies and
tactics offer the highest profit efficiencies.
The Conversion Study will be reported within 45 days of survey completion, both as a
written and audio - visual presentation. The report will include an executive
summary, methodological statement, our conclusions and recommendations, and
detailed tabulations of the study results. Additionally, RDS will provide update
impact briefs geared to specific advertising and promotional campaigns.
Task 5: Focus Group Research
The destination's key domestic and international markets are undergoing significant
political, economic, demographic, and financial changes. It is our recommendation,
the Naples, Marco Island, Everglades area should consider the funding of a series of
focus groups, in -depth interviews (IDI's), or round table discussions in the
destination's core domestic markets. Focus groups are an environment in which
3
exploratory research is used to exploit group dynamics and personal interaction to
5
obtain creative input and explore key motivations at work among consumers.
Markets targeted for qualitative research will be determined in consultation with
CVB staff. To this end, we will prepare an appropriate discussion agenda to direct
the interaction of group participants. The agenda offers a logical frame of reference
3
in terms of which the most relevant issues, actionable attributes, and consumer
o
preferences articulated by the group, are explored.
Focus group research allows the destination to:
0
Rate latent consumer motivations and attractability factors that prompt visitation
among core markets.
Obtain a measure of images and preferences for the Naples, Marco Island,
Everglades area as a destination, vis a vis the destination's primary competitors.
K Quantify the visitation generation effect of area attractions and events.
ro. Determine how well advertising and promotional materials "sell" and persuade
consumers to visit the destination.
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Test and rate the effectiveness of new creative concepts and positioning
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platforms.
Explore the effectiveness of the destination's brand identity among its core visitor
—
markets.
Test consumers' reactions to websites, their messages and usability.
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III. Cost of Services to the County
IN THIS SECTION:
• Research Budget: Annual Pricing Model
Core Services
• Fee Schedule for Billing Special Projects
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Tab III: Cost of Services to the County
Research Budget: Annual Pricing Model
a. Core Services
RDS's firm annual fixed fee budget for the research tasks we have proposed in this
RFP is as follows (Please see Tab II, Section 5: Detailed Scope of Work,
Pages 14-33 in this proposal for detailed rationale for the inclusion of each task)
Core Services Tasks
Task ia: Visitor Profile Study: Commercial
Lodging (H /M /C /C)
Task 1b: Visitor Impact Study: In -Home (V F /R)
Task ib: Visitor Impact Study: Regional (Day- Tripper)
Task 2: Hotel Occupancy and Average Daily Rate Study
Task 3: Impact of Tourism Study
Task 4: Inquiry Conversion Study
Task 5: Focus Group Research
(Three Domestic Groups Per Year)
Task Budget
$47,300.00
N/C
N/C
14,500.00
12,500.00
19,000.00
21,600.00
TOTAL CORE RESEARCH PROGRAM $114,900.00
Significantly, RDS's core budget for TDC Research Services includes (at no charge):
' An additional 5o H /M /C /C visitor profile surveys per month;
C`, An annual in -home (V F /R) impact study;
An annual regional (day- tripper) impact study;
The above specified budgets include all costs for developing, editing, pre- testing,
validating, and encoding surveys, computer data entry, data verification,
programming, cross - tabulations, statistical significance testing, data analysis, and
preparation of written reports corresponding to each study. No charges will be made
for travel to and from Collier County.
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b. Fee Schedule for Billing Special Projects
Pricing for any additional work requested by the Bureau outside of the scope of the
core services research program will be provided as a quote in writing prior to the
commencement of work on the special project or study.
RDS's corporate blended billing rate for additional services outside of the scope of
the contract requested by the TDC or the CVB is $1S5.00 per hour. All invoices for
special projects will be based on the real time records of our professionals involved in
the study. Any additional costs such as facility charges, participant honoraria, etc.
will be passed on to the CVB at cost, without markup.
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W. Experience and Capacity of Firm
IN THIS SECTION:
• Skills, Abilities, Expertise, and Availability of Staff
Assigned to Study
• Project Team
• Client Communication
• RDS's Technical Capacities to Meet Scope of Services
• Tourism, Travel, and Hospitality Projects
• Other Clients
• Total Research Billings (20o6-2010)
• Processes/Procedures for Quality Control and Project
Management
• Definition of the Population/Sample Selection
E
• Questionnaire Design
• Information Taker Training
• Survey Execution
• Data Processing
• Questionnaire Verification
• Report Verification
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Tab IV: Experience and Capacity of Firm
1. Skills, Abilities, Expertise, and Availability of Staff Assigned to
Study
a. Project Team
RDS was founded in 1979 by Walter J. Klages, Ph.D., a tenured Full Professor of
Economics at the University of Central Florida, who spearheaded a team of full -time
research professionals to respond to the needs of clients in his consulting practice.
It's about the people:
Our expertise, skill, and performance in providing marketing, economic, and
statistical research services are well recognized in the tourism industry. Our team's
experience brings unique credentials and talents to the tasks germane to the scope of
the proposal. Thirty years of experience with Florida tourism and hospitality
research have given our professionals unmatched understanding and insight into the
challenges and opportunities of Collier's industry.
The core team assigned to this project has successfully cooperated on RDS
destination research projects for over two decades. Most of our professionals hold
advanced academic degrees in study fields related to the research assignments of this
project. All of our staff members have extensive experience in the fields of market
research, statistics, management, economics, or systems analysis. We provide state -
of- the -art modeling and statistical software design. Advanced computer facilities
and resources are a major facet of our research efforts. However, we recognize that
we are not experts at everything. So, in addition to our staff, we have a wide range of
advisors with whom we work to provide the most up -to -date, cost - efficient research
solutions for our clients.
Our vision is to provide our clients innovative research. We want our clients to make
profitable decisions based upon timely, targeted, and insightful market intelligence.
We combine a core group of research professionals led by established industry
experts. We then leverage the effectiveness of the core with a network of external
resources.
We pride ourselves on developing long -term partnerships with our clients. We will
function as an extension of your organization to ensure that the strategic objectives
assigned to our team are met with the utmost professionalism.
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Its about ottr ability to pull together:
The right. The right The right
LS peopte techniques decisions
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RDS has three basic areas of research specialization:
The Tourism /Hospitality Industry;
Public Utilities Companies;
Litigation Support in Business Loss, Anti- Trust, and Utility Rate Cases.
The RDS staff that will be assigned to the Naples, Marco Island, Everglades CVB
research are primarily focused on Tourism /Hospitality related projects. In this
context, these professionals will work simultaneously on Collier assignments and
similar projects for other Florida and National TDC /CVB clients. Our staff's current
and prior experience provides valuable insights into industry trends and comparable
statistics. For more details on the skills, abilities, and expertise of the staff assigned
to this study, please see Tab V. Section 1, Pages 47-55•
b. Client Communication
It is RDS's commitment to keep our clients in the loop every step of the way. From
developing survey instruments and focus group protocols to sharing critical industry
publications and trends, we proactively inform and collaborate with our clients. All
design, sampling, and questionnaire changes and revisions will always be undertaken
in consultation with CVB representatives.
We realize the importance of being part of the Collier team and will coordinate
closely with CVB staff, marketing vendors, and stakeholders. The firm's principals
will be available for consultation and to advise on all matters pertaining to market
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trends and research. When there is something you need to know, contact us. You
can be assured of a prompt response to your question.
The results of all of the research RDS implements on behalf of the CVB will be
prepared as written and /or audio - visual presentations of major findings. When
appropriate, these reports will include an executive summary with detailed strategic
and tactical recommendations. Additionally, a summary of the research
methodology, sample composition, and sample sizes will also be included.
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RDS typically provides reports as PDF documents for ease of communications, but
also offers Microsoft Word, Excel, and PowerPoint files to meet our clients'
information needs. We stand ready to mine the database to answer questions, profile
micro markets, or to provide greater insight as needed.
2. RDS's Technical Capacities to Meet Scope of Services
Per RDS's best practices, our computer resources and data processing facilities are at
the cutting edge. iPad's, Fujitsu and Motion tablets, and HP Mini computers are
employed for computer assisted information taking. We utilize remote Internet -
based storage products to ensure the security of our databases.
To maximize the efficiency, accuracy, and effectiveness of our data collection,
processing, reporting, and presentation, RDS maintains the following software
resources:
For data collection and analysis:
dscout FORECAST Pro
SPSS
SNAP
Teleform
Quantum /Quanvert
WinCross
Visual CE
t Ex- Sample
4y; Evolver Optimizer
Statistica
Zoomerang
For database and project management, reporting, and presentations:
All Clear /Logic Flow C Project 2010
Word 2010
Excel 2010
Access 2010
PowerPoint 2010
Milestones
- Maptitude /Business Map /ESRI
Business Analyst Online
k- Adobe Acrobat
Pagemaker
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3. Tourism, Travel, and Hospitality Projects
16F
Final # of
Project Project Change
Project Description Start Date End Date Budget Cost Orders
Research
26.2 with Donna Marathon
j Jan. 2011`
Feb. 2on,
Current
Final
# of
Economic, impact Study
Annual
Project
Change
Project Description
Start Date
End Date
Budget
Cost
Orders
On -Going Destinations
f dd
Research
NOV. 2010
i Dec. 2oic)
N/ C
N/C
o
Visit St.
1980
Renewed
S18o,000.00
Unknown
As
Petersburg /Clearwater
Oct. 201
Oct. 2011
S1,800.00
51,800.00
1 Needed'
The Alabama Gulf Coast
1994
On -Going
$65,625.00
Unknown
As I
Convention and Visitors
Needed
Bureau (Gulf Shores /Orange
May 2009
Oct. 2009
$5,000.0o'
85,000.00
0
Beach, Alabama)
The Naples, Marco Island,
1999
Mar. 2012
$113,100.00
Unknown '
As
Everglades Convention and
Needed
Visitors Bureau
The City of Clearwater
2003
On -Going
$9;000.00
Unknown
As
Clearwater Jazz Holiday
Sep, 2011
Nov. 2011
S2,500.00
$2,500.00 I
Needed:
Amelia Island Tourist
2007
On- Going
S42,000.00
Unknown
As
Development Council
Needed
Sarasota Convention and
2007
Renewed
$126,600.00
Unknown
As
Visitors Bureau
Oct. 2011
Needed
Bradenton Area Convention
2oo8
Sep. 2012
$86,850.00
Unknown
As
and Visitors Bureau
Needed
Martin iCounty Parks and
2011
On -Going
$16,300:00
Unknown
As
Recreation Department
Needed
Final # of
Project Project Change
Project Description Start Date End Date Budget Cost Orders
Research
26.2 with Donna Marathon
j Jan. 2011`
Feb. 2on,
$1,500.00
$1,500.00
0'
Economic, impact Study
Amelia island Film Festival
Jan. 2011
Apr. 2oi1 ')
S300.00
$300.00
0
Economic' Impact Study
Baltimore Orioles Spring
NOV. 2010
i Dec. 2oic)
N/ C
N/C
o
Training Impact Assessment
Bright House Super Boat
Oct. 201
L Nov. 2011
S1,800.00
51,800.00
0
National Championship
Festival
City of St. Pete Beach impact
May 2009
Oct. 2009
$5,000.0o'
85,000.00
0
of the proposed expansion of
lodging' units; related to the -
I
St. Pete Beach CRA (RDS has
worked on a series of projects
since 2005.)
I
I
Clearwater Jazz Holiday
Sep, 2011
Nov. 2011
S2,500.00
$2,500.00 I
o
Economic Impact Study
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Final
# of
Project
Project
Change
Project Description
Start Date
End Date
Budget
Cost
Orders
Project Based Tourism,
Tx+a�t wind Hospitality
Research (cone)
Florida— Georgia Football.
Oct. 2010
Nov. 2010
81,500.00
$1,500.00
0
j;Classic Economic Impact
.Study
Jacksonville Jazz Festival
May 2011
Jun. 2011
81,500.00
$1;500.00
0'
Economic Impact Study
'Konica- Minolta Gator Bowl
Dec. 2010
Jan. 201
$1,500.00
$1,00.00
0'
Economic Impact Study
Loudoun County Virginia
May 2009
Aug. 2009 '
$48,500.00
$47159 >9','
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Convention ,and Visitors
.Association Advertising
U
Concept Testing and Brand
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Building
a
Mahaffey Theater Market
.Oct. 200;
Apr. 2008 `
826,000.00
826,000.00
0
Potential /Positioning
Research
0
Major League Baseball
� Jun. 2008
Dec. 2008
$24,000.00'
$22,875.00
0
x
Economic Impact Analysis
Museum of Fine Arts
May 2olr-
Oct.. 2011
86,300.00
86;00.00
0'
>
NCAA Basketball
Feb; 2010:
Mar' 2010
$1,500.00
S1,500.00
0'
F
Tournament Economic.
- Impact Study
Ruth Eckerd`Hall Market.
Dec. 2010
May 2011 '
$21,500.00
$21,500.00
0
0
H
Potential" Research
M
Salvador Dali Museum
Oct. 2008
Feb.. 2009
85,000.00 '
$5,000.00"
o
Visitor Assessment-
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Sarasota — Bradenton
Nov. 2010
Dec. 2010
$7,500.00'
S7,500.00
0
0
.International Airport (SRQ)
U
`Outbound Consumer Focus
Cq
Group
U
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Seminole County Convention.
Nov: 2010
JUL 2011
$7,500.00
8,500.00 `
o-
and Visitors Bureau (RDS has
has worked on a
U
worked on a series of
series of projects since 1995•)
advertising image testing
projects since 2004.)
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.Southwest Florida Water
Sep. 2010
Jun. 2011
810;000.00,
$10,000.00
0
Management District
Seasonal Resident Duration
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Verification/Update (RDS has
worked on a series of population
�
estimation projects. since 2003 .)'
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,St. Petersburg - Clearwater
Sep. 2010
Jul. 2011
$9,500.00
8147250.00 �
1
°International Airport Spring...
and Summer Passenger
c
Research (RDS
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0117: Research Data
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Final # of
Project Project Change
Project Description Start Date End Date Budget Cost Orders
Suncoast Offshore Grand Prix May 2011 Jul. 2011 $3,900.00 $3,900.00 ` 0
Boat Race Special Event
Research
THE PLAYERS Apr.: 2010 May. 2010 $1,500.00; $1,500.00 ' 0
Championship (TPC) Golf
Tournament Economic
Impact Study
Thunder by the Bay Bike Fest Dec. 2011 Jan'. 2012 $3,900.00 ` $3,900.00 0
Economic impact Study
4. Other Clients
The following is a list of select clientele for whom RDS has provided non - destination
related research over the past five (5) years:
ABC Liquor Stores
Acura
Brevard County
L; City of Panama City Beach
CVS
`. Dodge /Chrysler
Ford Motor Company
KFC
Lee County Parks and Recreation Department
Lexus
McDonalds
Papa Johns
Pinellas County Sheriffs Department
Pinellas County Utilities
c, Pinellas Solid Waste Department
Pizza Hut
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Popeye's
C Publix
Southwest Florida Expressway Authority
Subway
U -Haul
Walgreens Drug Stores
Wendy's
C Winn Dixie
5. Total Research Billings (2006 - 2010)
2010 ............................................................................ ............................... $1,073,000
2009 .............................................................................. ............................... $943,000
1
2008 .............................................................................. ............................... $895,000
0
2007 ............................................................................. ............................... $840,000
2006 .............................................................................. ............................... $861,000
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6. Processes /Procedures for Quality Control and Project Management
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Our clear research function is to provide actionable marketing recommendations to
our clients. Hence, we are keenly aware that the quality of the research information
we provide affects the objectiveness and success of our client's decision - making.
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Thus, data integrity and quality is RDS's primary concern. To this end, we have
established a set of strict quality control procedures to ensure the precision and
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representativeness of our data and statistics.
The planning and management of this research project is crucial to its success. Our
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responsibility will be the development of a clear and effective management structure
defining what is to be achieved and how it is to be achieved.
The critical common elements to meet the objectives of this project are:
a
C Communication; C Commitment• ,
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Knowledge; g , Efficiency;
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Skills; C Effectiveness.
We will apply an interdisciplinary team approach to manage this research project.
Our team is composed of professionals having all the necessary skills, training, and
_
experience to plan and implement the project.
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RDS's team, led by Walter J. Klages, Ph.D., will employ the following steps in
developing our plan for implementing this project:
Develop, design, implement, and evaluate activity plans, schedules, estimates of
resource requirements for each component or phase of the project;
C Review all component plans, identifying inputs and outputs and
interrelationships and dependencies;
Establish links and consistency within and between components;
Assign responsibilities and project tasks;
C Track project cost against budget estimates;
C Prepare major milestones and overall schedule;
Formalize reference dates, the data collection schedule, and budget and resource
requirements;
Prepare final research plan;
Implement on -going review and revision of schedules and assignments as
required.
Monitoring and controlling is the management function of being and staying
informed and reacting to any problems to keep the project progressing according to
plan. RDS's project team will assure that the resources assigned to the project are
available and are used efficiently and effectively. The core team will make certain
that survey plans are properly implemented and that any other necessary corrections
and adjustments are made. The project manager will issue instructions and
assignments and ensure that they are followed, set performance standards, and
follow -up with team members regarding completion of tasks and adherence to
schedules.
Monitoring is implemented through regular weekly team meetings, discussion, day -
to -day contact with project professionals, and through the use of plans and a variety
of management information reports. Resource utilization, expenditures, and
progress will be tracked and reported. Each team member regularly submits written
or verbal reports detailing project progress for their portion of the assignment.
Operational data such as response rates, interviewer completion rates, follow -up
rates, task completion, production reports, and quality control will be reported and
reviewed. Additionally, any unusual findings will be discussed so that critical
changes and emerging trends can be communicated to the client expeditiously.
We use Milestones and Microsoft Project software to organize, track, and PERT
project schedules and completion.
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Definition of the PopulationJSample Selection
Once the target population is defined, it establishes
the universe from which the sampling frame is actually
drawn. RDS carefully defines the relevant population and` °`
sampling frame for each study. Determination of the size
of the sample is based on generally accepted Quality, Actionable Market
statistical procedures. Research Findings
Questionnaire Design
Applying 30 years of experience with Florida tourism, we have formulated an
extensive body of relevant methodologies and research instruments. Before any
survey is implemented, our clients always have the opportunity to review and
approve the questionnaire and research design. Once the survey is approved, pretest
interviews are conducted to test the questionnaire wording and flow, as well as
respondent comprehension and fatigue.
Any problems identified during the
pretest interviews are reviewed
and, to the extent necessary,
questionnaire revisions are
undertaken in consultation with
our clients. This type of pretest
work frequently improves the
quality of the survey significantly.
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Information Taker Training
A properly defined population or universe, a representative sample, and clear and
precise questions can be depended on to produce trustworthy survey results only if
sound interview procedures are followed by competent interviewers. RDS
emphasizes interviewer training for every project.
We recruit our interviewers very carefully. Our surveyors undergo strict and in-
depth training in proper survey techniques and principles. Surveyors are given extra
training that pertains to the requirements of the specific questionnaire they will be
administering, including execution of simulated surveys. Care is taken to make sure
they have a thorough understanding of the purpose of the project, how to approach
respondents, how to take a random sample, and how to complete the survey form.
Interviewers additionally receive instruction on when to use probes and what to say.
In the case of telephone surveys, randomly selected interviews are monitored by
supervisors. In the case of face -to -face surveys, in -field supervision and re- training
is implemented on an on -going basis. A random sample of the completed surveys are
verified by re- contacting the respondents. Additionally, the work completed by each
individual information taker is compared for response patterns or inconsistencies
that merit retraining.
Survey Execution
Quality control measures for the actual fielding of the survey instrument include:
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The surveyor must strictly follow the structure of the questionnaire.
To avoid bias when conducting the survey, the surveyor must not provide any
suggestions/ subjective explanation or change the phrasing of the questions.
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encountered so that their supervisors can provide them with assistance.
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Surveyors have to submit their information within the designated period. The
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surveyors are not given their next assignment until the Quality Control
department has checked and validated their questionnaires.
Routine meetings are held to discuss project progress.
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as planned and is responsible for taking action to correct any problems that affect the x
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0. Research Data
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Data Processing
The majority of our face -to -face and telephone data is collected via computer -
assisted telephone or personal interviewing (CATI or CAPI). The logical skip
patterns and parameters of each survey are programmed in to ensure accuracy and
completeness. This facilitates the survey process and greatly improves the quality of
the data. Since the interviewers record the respondents answers directly into the
computer, this process eliminates data entry and the potential errors associated with
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it.
For those cases where computer- assisted interviewing is not possible, we use
scannable survey forms. RDS employs a full page optical mark and optical character
(OMR and OCR) scanner and software. Our data processing scanning procedure
includes a verification loop where potentially unclear marks or characters are
reviewed and corrected as the dataset is created.
Questionnaire Verification
For verification, the Quality Control department checks for completeness, reliability,
accuracy, and inconsistencies. Questionnaires with incomplete or inconsistent
answers are filtered out. To assess the impact of non - response to a particular
question, we analyze the differences between those who answered and those who did
not answer. Procedures to address the problem of missing data include re- contacting
respondents to obtain missing answers (if possible) and using the respondent's other
answers to predict the missing response. The Quality Control department also
analyzes and categorizes any open -ended responses. All coding frames are reviewed
and approved by project managers. A random sample of coded responses are
reviewed and verified.
Report Verification
The results of all key statistical analyses and conclusions drawn from research are
reviewed by an RDS analyst not directly involved with a given project. As part of our
quality assurance service, all reports that are submitted to our clients go through our
panels of project managers, experts, and senior consultants. The process includes
verification of language, data, and content of the reports to ensure that our clients
receive the highest quality.
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1. Resumes of Leadership Team Dedicated to the NME CVB Project
a. Leadership Team
The RDS professionals who will be directly involved in this project and assume
supervisory responsibilities are:
WALTER 1. KLAGES, Ph.D.
Executive -in- Charge
Since 1979, Dr. Walter Klages, President of RDS, has
worked with a variety of clients providing the marketing
intelligence needed to insure product and service viability
and bottom -line profits tailored and sequenced to meet
client needs. He will direct the project and function as
Executive -in- Charge. Dr. Klages has provided market
research services to destinations and CVB's since he
started RDS as a business. He brings a comprehensive
vision of destination and CVB research services to the
tourism industry.
Dr. Klages has designed, executed, analyzed, and presented results from research
studies for clients for over 30 years. His extensive experience in research covers a a
wide variety of topics including branding, new concept development and positioning,
customer and employee satisfaction, and performance assessments.
Dr. Klages has pioneered many of the "best practices" in destination market research o
and visitor studies. He specializes in supporting CVB's in building their direct
marketing strategies, boosting the destination's market presence, establishing
interactive relationships with their customers, and increasing hotel occupancy and
ADR's. While on the faculty of the University of Central Florida, under a grant from N
the Florida Department of Commerce, Dr. Klages coauthored the input- output model
for the Central Florida sector.
He is an active member of the American Statistical Association, the Florida
Restaurant and Lodging Association, Skdl, and a charter member of Visit FLORIDA. H
Dr. Klages has previously served as an
independent business and economic answers are always
consultant to a variety of corporations in the hidden in the data."
—
U.S., Canada, and Europe. Over the last 35Y
years, he has been deeply involved with tourism and
public opinion research projects in the State of Florida and the United States.
47
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Vision • Solutions
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Dr. Klages' perspective from his 15 years of academic teaching experience with U.S.
and Canadian universities combined with his real world business experience gives
him the ability to identify and clearly convey the meanings behind the statistics. He
currently serves as a consultant to local, state and federal agencies and private
organizations. Dr. Klages is qualified as an economist and statistician to present
expert witness testimony. Over the years, he has received many honors, including
the following:
Fulbright Scholar, 1962; Assistant to the Institute of Economic Geography at the
University of Munich, 1961 -62; member of Omicron Delta Epsilon, Honor Society in
Economics; member of Beta Gamma Sigma, Honor Society in Business
Administration; member of Alpha Kappa Psi, Professional Honor Society in
Business, Federal Republic of Germany (F.R.G.) Cultural Exchange Fellowship,
1963; Lilly Foundation Scholarship, 1964; Vice - President of the Southwestern
American Association of the Advancement of Slavic Studies, 1969 -7o; Regional
Representative for the Eastern Economic Association, 1974 -1984; American
Statistical Association (ASA) 1992 - present; Florida Restaurant and Lodging
Association 1998 — present; Skdl International Association of Travel and Tourism
Professionals 2000 —present; Founding Partner of Visit FLORIDA.
Education: B.A. (equiv.) University of Munich, Munich Germany, 196o
Cand. Rer. Pol. Economics, University of Munich, 1962
55
Major field: Resource Economics, Statistics, Input- Output Modeling
Exchange Student:
—
Faculte de Droit et des Sciences
Economiques, Paris, France, 196o -1961
London School of Economics 1961 -1962
Major field: Regional Economics and Planning
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Cultural Exchange Fellowship (U.S. /F.R.G.):
Southern Methodist University 1963 -1964
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University of Alabama 1964 -1967
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Ph.D. University of Alabama, 1967
Major field: Economics and History
Academic Lecturer, University of Alabama 1964 -1967
Employment: Assistant Professor, University of Alabama 1967 -1968
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Assistant Professor, York University, Toronto 1968 -1971
Associate Professor, Florida Technological University 1971 -1976
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Professor (tenured) Department of Economics,
University of Central Florida, 1976 -1983
48
C : Research Data
' Vision • Solutions
ANNE WITTINE
Director of Quantitative Research
Education: B.A., University of South Florida, Tampa, FL
Major field: Mass Communications /Advertising
Ms. Wittine will function as liaison between Bureau
staff and RDS and will supervise research analysis. She
will also be involved in preparing presentations for the
Bureau.
Ms. Wittine manages customer - focused intelligence,
insight, and analytical solutions across all client
engagements. She is responsible for the overall
management of project deliverables, including quality
assurance. Other responsibilities include increasing
productivity and efficiency in the tabulation and report planning process, and
supervising the coding department.
With 20 years of marketing research experience, Ms. Wittine has demonstrated
analytical consulting experience across a diverse range of industries and services;
both public and private clients. Her experience is apparent as she proactively
understands and anticipates client reporting and analysis needs. With an inherent
curiosity and a keen sense of determination, Ms. Wittine is an excellent fit within
RDS's leadership team.
Her experience lies in developing proprietary marketing software, the use of
statistical software packages (SPSS, Snap, WinCross, Visual CE, Quantum, Excel, and
Access) and the application of statistical methods and procedures to analyze visitor
profiles and gauge market potential. Ms. Wittine is in charge of the preparation and
production of client reports. Since joining RDS in 1989, she has been involved with a
wide variety of research projects including image studies, consumer opinion
research, advertising effectiveness testing, and marketing strategy studies.
Prior to joining RDS, Ms. Wittine worked for two years for Semco Printing as a
graphic artist managing all aspects of pre - printing production. With Ms. Wittine's
combination of desktop publishing background, her innate analytical skills, and
hands -on research experience, she brings a special blend of talents to the Collier
County project. Clients know they can call on her for any data request or reporting
need. Delivering a quality work
product is Ms. Wittine's passion. 7
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CLAIRE KLAGES
Vice President, Qualitative Research
Education: B.A. Geography
M.A. University of Florida
Major field: Urban & Regional Planning
Ms. Klages is Vice President of Qualitative Research
Services. She will be in charge of focus group
implementation for this project and will assume project
supervisory responsibilities. At RDS, her primary
responsibilities include the development and
implementation of new software systems, assisting in the
production and presentation of marketing data, and
overseeing employees.
Educated and trained as an Urban Planner, with a degree from University of Florida
in Urban and Regional Planning, Ms. Klages worked for professional engineering and
design firms on area land use development projects. While at Environmental
Associates, Inc., she assisted in producing environmental impact statements,
rezoning materials, and land use reports for major utilities and state departments.
At Gee & Jenson, Inc., Ms. Klages worked with large community development
districts procuring the designated infrastructure approvals and tax districting
designation.
Ms. Klages has over twenty (20) years of moderating experience. She has conducted
thousands of focus groups and in -depth interviews. She has completed extensive
specialized training, including QRCA courses in `Qualitative Market Research' and
`Moderating Skills', as well as `hands on' training. Her work has run the gamut of
qualitative and quantitative techniques using a broad variety of innovative interview
methods. She delights in creating projective qualitative approaches that delve into
customers' and employees' thinking to uncover new and actionable insights, and is a
firm believer in integrating data from multiple sources to isolate and validate key
insights and provide a holistic view.
Ms. Klages brings to this project a unique combination of talents and experiences
that include:
Land use / planning background;
,C Extensive moderating experience and
a passion for facilitating focus groups;
C Expertise in Microsoft Office
applications.
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While at RDS, Ms. Klages has provided facilitation for hospitality clients curious
about such hot topics as:
Road trips, day trips, and weekend getaway visitation;
Fall travel market season;
.` Destination brand personalities;
Travel motivations and destination selection;
Adverting campaign testing and effectiveness evaluation;
The role of Internet and web usage in destination selections;
Vin;. Hotel amenities and service expectation among leisure and business guests;
Customer satisfaction for resorts, airlines, and attractions;
:= Warm weather destination competition rankings;
w; Consumer attitudes and uses of public transportation;
Travel trends with meeting and association planners.
Ms. Klages is Vice President and the Secretary /Treasurer of RDS.
NICOLE DeANGELIS
Project Director
Education: B.S., University of Tampa, Tampa, FL
Major field: Marketing
Ms. DeAngelis functions as Project Director at RDS. She
is involved in the scheduling and management of the
collection of primary and secondary data for our clients.
She has extensive experience in both qualitative and
quantitative data analysis. She is involved in
programming statistical tabulation software and
database management, writing client reports, compiling
focus group results, data coding and analysis,
supervision of the field- research team, questionnaire
logic testing, and general data verification and editing.
Prior to joining RDS in 2007, Ms. DeAngelis was an Intern for the Contemporary
Marketing Team at Busch Gardens. She received in -depth training in several areas of
operational marketing, including developing and conducting in -depth interviews
with meeting planners to gather information about promoting the Park as a venue for
corporate events.
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ANN F. HARRISON F
Psychographic Research
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Education: B.A., Rhodes College, Memphis, TN
M.A. Memphis State University, Memphis, TN
Major field: Psychology
Ms. Harrison develops psychometric lifestyle models
(regression /time series) and helps to produce RDS's long-
term forecasts for our clients. Ms. Harrison has
developed interactive database management systems
(using SPSS macros) for the manipulation of statistical
data.
Her area of specific expertise is developing innovative marketing research solutions
that align with organizational needs to increase market share and profitability. She
has a wealth of experience in undertaking projects for government and other public
sector institutions. Ms. Harrison has been actively involved in measuring the
impacts of tourism activity, market position, and emerging opportunities. Since
joining RDS in 1986, she has been involved in measuring economic trends, as well as
changes in tourism supply and demand for our clients.
IMMINE RIZZO
Market Research Data Analyst
Education: B.B.A., University of Miami, Coral Gables, Florida
M.B.A., University of South Florida, Tampa, Florida
Major field: International Finance and Marketing
Ms. Rizzo is an analyst with RDS. She is involved in
programming statistical tabulation software and
database management. She has extensive experience
with SPSS, WinCross, Access, and Excel. She is well
versed in qualitative and quantitative methodologies
including computer- assisted telephone interviewing,
face -to -face intercepts, and online panels. She is fluent
in Spanish.
Before joining RDS in 1999, Ms. Rizzo worked for five years with PanAmSat as a
Manager of Global CDV Systems. Her responsibilities included:
Management and supervision of global compressed digital video systems and
supporting personnel;
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Training supporting personnel in basic understanding of PAS digital controlling
systems;
Performing value added customer support to customers /programmers and their
respective affiliates for PanAMSat satellite fleet;
Organization and distribution of special projects and reporting functions to upper
management;
Coordination of customer integration into digital controlling system.
She also interned with the US Department of Commerce working with their local
exporters index as well as performing industry research in the National Trade Data
Bank and the Commercial Information Management System.
MARJORIE ZIFF- LEVINE
Field Services Manager
Education: B.S., Pennsylvania State University, State College, PA
M.A., University of Pennsylvania, Philadelphia, PA
Major field: Education and Counseling
Ms. Ziff - Levine is the Field Services Manager for RDS. She
brings broad -based experience in counseling, teaching,
and managing diverse groups of children and adults of all
ages and backgrounds. Her experience includes:
Weichert Realtors and Prudential, Fox & Roach
Real Estate Sales
Latchkey Concepts and Help Counseling Center
Mental Health Counselor and Therapist
Charles Drew Mental Health Center and Cozen & O'Connor Law Firm
Director of Human Resources
The Einstein Consulting Group
Director of Operations
Philadelphia Public Schools
Career Counselor /Training Consultant /Teacher
At RDS, she is involved in the collection and management of primary and secondary
data and the training and supervision of information takers. Ms. Ziff - Levine's
experience and background makes her highly skilled at capturing the essence of
consumers' motivations and opinions. Ms. Ziff - Levine is a Collier resident.
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JANET HOME
Quality Supervisor
Education: B.A., Elmhurst College, IL
Major field: Business Administration
16F1 �
Ms. Home is the Quality Supervisor for RDS. She joined
RDS's team in 1999 and brings to the table wide- ranging
experiences in finance and business management. She is
extremely accurate and detail oriented. She oversees the
verification and validation of RDS's project data as well as
being involved in the econometric forecasting and modeling
for our clients.
Ms. Home is also responsible for the financial management
of the company and oversees the Administrative, HR, and
Legal project teams. Additionally, she is responsible for project time keeping and
billing and has extensive experience invoicing governmental clients. For this project,
her role will include supervisor responsibilities and quality control.
MICHELE BOONE
Industry Liaison
Education: B.A., University of Toledo, Toledo, OH
Major field: Business
Ms. Boone coordinates RDS's contacts with the tourism
industry and collects primary occupancy, average daily rate
and related information. She joined RDS last year, bringing
extensive experience in accounting, human resources, and
customer service /outreach. Ms. Boone also functions as
RDS's review specialist, providing database control and
validation.
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KATHY ROGERS
Field Supervisor
Education: B.A., Pierce Business School, Philadelphia, PA
Major field: Computer Systems and Medical Records
6F1 +
Ms. Rogers is a Field Supervisor for RDS. She is involved in
the collection of primary and secondary data and the
supervision of data collection. Prior to joining RDS in 2011,
Ms. Rogers' broad based sales and administrative experience
gave her the ability to organize, manage, and communicate
effectively. Her responsibilities included improving accuracy
4 and efficiency, training, and work flow management. With
RDS, she uses her strong team building and interpersonal skills
to ensure the quality of our data collection efforts. Ms.
Rogers is a Collier resident.
MARGOT GEORGE
Visitor Profile Specialist
Ms. George has been a Visitor Profile Specialist with RDS since
2008. She collects primary visitor data. Ms. George has
extensive experience in customer and public relations and loves
talking to people. She speaks German.
ROSIE PANNONE
Visitor Profile Specialist
Ms. Pannone is a Visitor Profile Specialist for RDS. She is
involved in the collection of primary and secondary data.
Ms. Pannone has been with RDS since 2001.
She comes to us with extensive experience in the travel and
hospitality industry. She loves the opportunity to talk to
people and is very comfortable interacting with consumers
from all walks of life.
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b. Advisors
MICHAEL H. TRUSCOTT, Ph.D.
Dana Professor, Economics
Education: Ph.D. Economics, Louisiana State University, LA
M.B.A. Memphis State University, TN
B.A., Education, Southwestern at Memphis, TN
Dr. Truscott is an expert on all aspects of global finance
and economics, from the problems of emerging nations to
the intricacies of exchange rate fluctuations in the global
economy. He teaches Principles of Macroeconomics;
Seminar in Economics (Senior Capstone Course);
Macroeconomics and Global Issues (MBA) at the
University of Tampa. Dr. Truscott directs his research to
focus on areas where it can be applied to either real world
situations or to the more effective teaching of economic
principles. Consequently, he uses cutting edge behavioral simulations to teach
complex international trade concepts and has published on the subject in
professional journals. He is very knowledgeable on how a country's balance of trade
and balance of payments affect its economy.
Dr. Truscott's extensive background with exchanges rates, econometrics, and
situational analysis will be invaluable in our estimations of the impact of tourism and
our forecasting of tourism trending.
N. RONALD BENNETT, C.P.A.
Fiscal, Tax, and Feasibility Analyst
Education: B.S. Bachelor of Aerospace Engineering (with high honors),
Georgia Institute of Technology, Atlanta, Georgia
M.B.A. in Finance, Florida State University, Tallahassee, Florida
Mr. Bennett is a CPA and has prepared business valuations for
estate tax purposes and performed audits of governmental
entities, nonprofit organizations, and for -profit businesses. He
focuses on internal controls, management information systems
reviews, and staffing requirements. Mr. Bennett also provides
tax services for corporations, partnerships, nonprofit
organizations, trusts, estates, retirement plans, and individuals
He is experienced in accounting, auditing, management
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Research Data
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consulting, and financial management and has extensive government billing
experience.
He is also a statistician by training and oversees developing simulation, feasibility,
and forecast models for client projects. Mr. Bennett is an expert in taxes and fiscal
impacts and assists in developing Value of Tourism statements. He has worked with
RDS as an advisor since 1997.
STEPHEN 1. PREISACH
IT and Programming
Mr. Preisach has completed system design work for many mini and micro based
computer projects and has experience working with people as a manager, in training
sessions, and through telephone customer support. He designed and presented
classes on commercial and custom software. Mr. Preisach has extensive experience
with custom software programming. He will provide technical support, maintain
RDS's network, and write custom software for managing clients' databases.
2. Subcontractors
RDS performs all research services in- house. Although no subcontractors or sub -
consultants are used, RDS maintains relationships with numerous advisors whose
expertise can be called upon as needed. Dr. Walter Klages, President of RDS, will
direct the project, overseeing all aspects of research, and functioning as Executive -in-
Charge.
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Z1411
From:Visit Stpete- clearwater 7274647222 01/0412012 10:23 #442 P.0011001
16F1 +�
•
Attachment 9: Reference Questionnaire
•
Reference Questionnaire for
Research Data Services, Inc.
(Name of Company Requesting Reference Information)
Waiter J. Klages, Ph.D.
Name: D.T. Minich, CDME Company: Visit St. Petersburg Clearwater
(Evaluator completing reference questionnaire) (Evaluator's Company completing reference)
Email: DT@VisitSPC.com VisitSPC.com FAX: (727) 46ei -7222 Telephone: (727) 464 -7200
Collier County is implementing a process that collects reference information on firms and their key personnel to be used
in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as
a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the
best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisifed (and would hire the
firmfindividual again) and 1 representing that you were very unsatisfied (and would never hire the firm /indivdival again).
If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will
be scored "0.'
Project Description: Research Services Completion Date: September 30, 2013
Project Budget: $161,700 per Year (Core) Project Number of Days: 730
Change Orders -Dollars Added: As Needed Change Orders - Days Added: NIA
v item
1
Criteria
Ability to manage the project costs (minimize change orders to scope).
Score
10
2
Ability to maintain project schedule (complete on -time or early).
10
3
Quality of work.
10
4
Quality of consultative advice provided on the project.
10
10
5
Professionalism and ability to manage personnel.
6
Close out project process (final product turnover, invoices; manuals or going
forward documentation, etc.)
10
10
7
Ability to verbally communicate and document information clearly and succinctly.
8
Abiltity to manage risks and unexpected project circumstances.
10
9
Ability to follow County policies, procedures, rules, regulations, etc.
10
10
Overall comfort level with hiring the company in the future (customer satisfaccti! ).
10
TOTAL SCORE OF ALL ITEMS
100
Please FAX this completed survey to: 813 223,2986 By January 12, 2012
16F1
.. . i nt�,
Attachment 9: Reference Questionnaire
Solicitation: 11 -5766 TDC Research
Reference Questionnaire for:
Research Data Services, fnc.
(Name of Company Requesting Reference Information)
Walter J. Klages, Ph.D.
(Name of Individuals Requesting Reference Information)
Name: Virginia J. Haley, CDME Company: Sarasota Convention & Visitors Bureau
(Evaluator completing reference questionnaire) (Evaluator's Company completing reference)
Email: VHaley@sarasotafl.org FAX: (941) 955 -1929 Telephone: (941) 955 -0991 ext. 107
Collier County is implementing a process that collects reference information on firms and their key personnel to be used
in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as
a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the
best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisifed (and would hire the
firm /individual again) and 1 representing that you were very unsatisfied (and would never hire the firm /indivdival again).
If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will
be scored "0."
Project Description: Market Research Completion Date: September 30, 2014
Project Budget: $126,600 per year (Core) Project Number of Days: 1,095 (Three Years)
Change Orders - Dollars Added : As Needed Change Orders - Days Added: NIA
Item
Criteria
Core:..!`
1
Ability to manage the project costs (minimize change orders to scope).
.. _
10
2
Ability to maintain project schedule (complete on -time or early).
10
3
Quality of work.
10
4
Quality of consultative advice provided on the project.
10
5
Professionalism and ability to manage personnel.
10
6
Close out project process (final product turnover; invoices; manuals or going
forward documentation, etc.)
10
7
Ability to verbally cornmunicate and document information clearly and succinctly.
10
8
Abiltity to manage risks and unexpected project circumstances.
10
9
Ability to follow County policies, procedures, ruies, regulations, etc.
10
10
Overall comfort level with hiring the company in the future (customer satisfaction).
10
TOTAL SCORE OF ALL ITEMS
100
Please FAX this completed survey to: (813) 223 -2986 „ By January 12, 2012
01/10/2012 16:42 19417291820 MANATEE CONV CTR PAGE 01/01
16F
R�eeip
Attachment 8: Reference Questionnaire
Reference Questionnaire for:
ReSearch Data Services, Inc.
(Name of Company Requesting Reference Information)
Walter J. Mages, Ph.D.
(Name of Individuals Requesting Reference Information)
Name: Debbie Meihls, CDME company Bradenton Area CVB
(Evaluator completing reference questionnaire) (Evaluator's Company completing reference)
Email: Debbie.Meihls @BACVB.com FAX: (941) 729.1820 Telephone: (941) 729 -9177 Ext232
Collier County is implementing a process that collects reference information on firms and their key personnel to be used
in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as
a client for which they have previously performed work, Please complete the survey. Please rate each criteria to the
best of your knowledge on a scale of 1 to 10, with 10 representing that you were very sabsifed (and would hire the
firm /individual again) and 1 representing that you were very unsatisfied (and would never hire the firm /indivdival again).
If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will
be scored '0."
Project Description: Professional Marketing
Research Services
Project Budget $86,850 per year (Core)
Change Orders - Dollars Added : As Needed
Completion Date. September 30, 2012
Project Number of Days: 1 690
Change Orders - Days Added: NIA
Item
1
Criteria
Ability to manage the project costs (minimize change orders to scope).
Score
10
10
2
Ability to maintain project schedule (complete on -time or early),
3
Quality of work.
10
4
Quality of consultative advice provided on the project.
10
5
Professionalism and ability to manage personnel.
10
10
10
a
Close out project process (final product turnover; invoices; manuals or going
forward documentation, etc.)
7
Ability to verbally communicate and'document infrxrnatlon clearly and succinctly.
8
Abiltity to manage risks and unexpected project circumstances.
10
10
i p
9
Ability to follow County policies, procedures, rules, regulations, etc.
11)
Overall comfort level with hiring the company in the future (customer satisfaction),
TOTAL SCORE OF ALL ITEMS
100
Please FAX this completed survey to: (813) 223 -2986 By January 1120112
Vi /VJ /4V14 lun 1f ;1V rAA
cr County
Pa,[h:.arg
Attachment 9: Reference Questionnaire
Solicitation: 11 -5766 TDC Research Services
Reference Questionnaire for:
Research Data Services, Inc.
(Name of Company Requesting Reference Information)
Walter J. Klages, Ph.D.
(Name of Individuals Requesting Reference Information)
16F1
Name: Gil Langley, CAE Ccmpany: Amelia Island TDC
(Evaluator completing reference questionnaire) (Evaluator's Company completing reference)
Email: glangiey @amelialsland.com FAX: (904) 432 -8417 Telephone: (904) 277 -4369
Collier County is implementing a process that collects reference information on firms and their key personnel to be used
in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as
a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the
best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisifed (and would hire the
firmr~nd vidual again) and 1 representing that you were very unsatisfied (and would never hire the firm /indivdival again),
If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will
be scored "0."
Project Description: Visitor Profile Research Services Completion Date: On -going
Project Budget: $42.000 per year (Core) Project Number of Days: On -going
Change Orders - Dollars Added : As Needed Change Orders - Days Added: N/A
Item
Criteria
Score
1
Ability to manage the project costs (minimize change orders to scope).
10
2
Ability to maintain project schedule (complete on -tirne or early).
10
3
Quality of work.
10
4
Quality of consultative advice provided on the project.
10
5
Professionalism and ability to manage personnel.
10
e
Close out project process (final product turnover; invoices; manuals or going
forward documentation, etc.)
10
7
Ability to verbally communicate and document information clearly and succinctly.
10
8
Abiltity to manage risks and unexpected project circumstances.
10
9
Ability to follow County policies, procedures, rules, regulations, etc.
10
10
Overall comfort level with hiring the company in the future (customer satisfaction):
10
TOTAL SCORE OF ALL ITEMS
100
Please FAX this completed survey to: (813) 223 -2986 By January 12. 2012
Ai2;s Pwchawcr
Attachment 9: Reference Questionnaire
11- 5766 TDC Research Services
Reference Questionnaire for:
Research Data Services, Inc.
(Name of Company Requesting Reference Information)
Walter J. Klages, Ph.D.
(Name of Individuals Requesting Reference Information)
Name: IMya Surrency
(Evaluator completing reference questionnaire)
Email: myas @smithandsurrency.com FAX:
16F1' "
Company: Visit Jacksonville
(Evaluator's Company completing reference)
Telephone: (904) 982 -4915
Collier County is implementing a process that collects reference information on firms and their key personnel to be used
in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as
a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the
best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisifed (and would hire the
firm /individual again) and 1 representing that you were very unsatisfied (and would never hire the firm /indivdlual again).
If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will
be scored "0."
Project Description: Research Services Completion Date: June 14, 2011
Project Budget: $39,500 per year (Core) Project Number of Days: 1,352
Change Orders - Dollars Added : As Needed Change Orders - Days Added: NIA
"Awl
1 Ability to manage the project costs (minimize change orders to scope).
10
2 ! Ability to maintain project schedule (complete on -time or early).
8
3 Quality of work.
9
4
Quality of consultative advice provided on the project.
10
5
Professionalism and ability to manage personnel.
10
6
Close out project process (final product turnover; invoices; manuals or going
forward documentation, etc.)
10
7
Ability to verbally communicate and document information clearly and succinctly.
g
8
Abiltity to manage risks and unexpected project circumstances.
g
9
Ability to follow County poiicies, procedures, rules, regulations, etc.
10
10
Overall comfort level with hiring the company in the future (customer satisfaction).
10
TOTAL SCORE OF ALL ITEMS
95
Please FAX this completed survey to: (813) 223 -2986 By January 12, 2012
Research Data
Vision • Solutions
VII. Acceptance of Conditions
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Tab VII. Acceptance of Conditions
Research Data Services, Inc. hereby agrees to comply with all items, terms,
conditions, and specifications detailed in your Request for Proposal 11 -5766.
Research Data Services, Inc. agrees as a pre- condition of consideration, that, if
selected to provide research services for this project, we will provide Certificates of
Insurance in accordance with all of the County's insurance requirements as outlined
in Exhibit IV, Page 18 -19 and Attachment 8 of RFP Number 11-5766.
Research Data Services, Inc. certifies that we have sufficient financial capacity,
working capital, and other financial, technical, and management resources to
perform the contract, as well as the necessary personnel, facilities, equipment, and
ability to complete the work specified in this Proposal in a satisfactory manner within
the time frames specified.
Research Data Services, Inc. agrees as a pre- condition of consideration, that we
will enter into a contract agreeable to Collier County and the Naples, Marco Island,
Everglades Convention and Visitors Bureau containing a "hold harmless" indemnity
clause.
Research Data Services, Inc. shall observe and obey all laws, ordinances, rules,
and regulations of the federal, state, and local municipality, including Immigration
Laws, Equal Opportunity Employment (EEO), Minority Business Enterprise (MBE),
and OSHA which are applicable to the services supplied under this contract. Also, we
will have or obtain all necessary permits or licenses required for the operation of said
business.
Research Data Services, Inc. has a corporate recycling policy. Our
program includes routinely utilizing recycled products including paper
and toner cartridges. We recycle used white paper, cardboard, toner
cartridges, and ink jet cartridges. We dispose of batteries, equipment,
and solvents in a responsible manner, as well as promote
environmentally safe behaviors with awareness posters and
information in the office. This proposal is printed on paper that is
3o% recycled content.
In the event of a public emergency, disaster, hurricane, tornado, flood, or other act of
God, Research Data Services, Inc. will give Collier County "first priority" for
goods and services.
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Vision Solutions
Conflict of Interest Certification:
The undersigned proposer hereby certifies that he is not, and will not be violating
either directly or indirectly any conflict of interest statute or any other applicable
statute or principle by his performance of this service.
I hereby agree to abide by all conditions of this Request for Proposal and certify that I
am authorized to sign this proposal for the proposer.
Signed this 17th day of January, 2012, in Tampa, Florida, County of Hillsborough.
Authorized Signature:
a ter . Kla s, Ph.D.
President
RESEARCH DATA SERVICES, INC.
777 South Harbour Island Boulevard
Suite 26o
Tampa, Florida 33602
—
(813) 254 -2975
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Collier County Online Bidding System - Active Solicitations
a giiActive Solicitations
Act. ?, ie Solicitation Title: TDC Research Services
Solicitation Number: 11 -5766
Iki�l'P.J
Solicitattan Summary (5oeeffieations. Terms, and Conditions I Q&A I. Planholders
My Currerrt So6cltafions
Agency: Collier County Purchasing
My Profile Contact: Sgottlohnsonitbcolliergov_ net
My Ccrnmoditle. Solicitation Starts: Thursday, December 15, 2011 3:00:00 PM Eastern
Solicitation Ends: Wednesday, January 18, 2012.3:00:00 PM Eastern
Lotjout Q&A Deadline: Friday, January 13, 2012 12:00:00 PM Eastern
Submission Method: Manual
.......... ........ ....... _.............. _.. .......... __.._..._..
Commodity .._._...._... - -...__._._.__._......
'1,, 91503 - Advertising /Public Relations
91503 - Mailing Services (Includes, Printing, Addressing, Collating, Packaging, Sorting and Delivery
Q&
The deadline for asking questions has passed.
16F lPag� w ' o1
Subcommudlty
(other)
(other)
(1/11/2012 12:39:19 PM Eastern) Question: Re: Task #1 - For pricing purposes can you quantify how many of each of these types of interviews you would
want? Re: Task #2 - How many surveys do you want conducted monthly and via what methodology? Re: Task #4 - How many inquiries do you receive annually?
Re: Task #5 - Do you want us to provide a per focus group price? slow many groups should we assume? Who would the target audience be? (This wo'ild afrect the
size of the incentive.) Attachment 5 is an Affidavit for Claiming Status as a Local Business - is it a requirement for ;:his project that the prime be a Local Business?
Is there an incumbent on this project? If yes, who is It and what was the previous budget?
(1/12/2012 3:56:59 PM Eastern) Answer: We ask for a minimu ti of 100 completed intercept interviews per month from a mix of locations including hotels,
vacation rentals, airport, and special events. We have 80 Motels in Collier County and the goal is to include all of them in a monthly survey conducted by phone,
fax or email depending on the property preference. From consumer sources we receive approximately 100,000 requests for information per year. A bulk price for
the three groups will be sufficient. minimum of 3 focus groups per yE>ar,.twd con er groups in large visitor feeder cities (one in -state and one out of state) and
one meeting planner group in state Affidavit for Claiming Status as a Lop s It is not a requirement that the firm be a local business. However, there does
need to be a local team of trained interviewers for the intercepts. Tha incu is Research Data Services. Irc wi -h local interviewers in piece. The last Fiscal
Year's budget was $114,000.
�t s itiiga:SGii�itdflMi l.i5kl isi: -`^- -.
0iiiine aidding Sr" Ott Version 1.0 rre&L .d L-, vi—n 111te reet
http: // bid. colliergov .netfbid /default.asp ?id= 56582025- 7202 -42B 1- AF38- E9B9BC6E74DD &show... 1/16/2012
16F I I ill
Attachment 2: Vendor Check List
IMPORTANT: THIS SHEET MUST BE SIGNED. Please read carefully, sign in the spaces
indicated and return with your Proposal. Vendor should check off each of the following items as the
necessary action is completed:
® The Proposal has been signed.
® All applicable forms have been signed and included, along with licenses to complete the
requirements'of the project.
® Any addenda have been signed and included.
® The mailing envelope has been addressed to:
Collier County Government
Purchasing Department
3327 Tamiami Trail E
Naples FL 34112
Attn: Scott D. Johnson, Procurement Strategist
® The mailing envelope must be sealed and marked with Solicitation 11 -5'766 TDC Research
Services and 1/18/2012.
® The Proposal will be mailed or delivered in time to be received no later than the specified due date
and time. (Otherwise Proposal cannot be considered.)
ALL COURIER- DELIVERED PROPOSALS MUST HAVE THE RFP NUMBER AND TITLE ON THE
OUTSIDE OF THE COURIER PACKET.
Name of Firm: Research Data Services, Inc.
Address:
City, State, Zip:
Telephone:
Email:
Representative Signature:
Representative Name:
777 South Harbour Island Boulevard, Suite 260
Tampa, Florida 33612
(813) 254 -2975
WJKlages @KlagesGroup.com or esearch @KlagesGroup.com
Walter J. Klages, Ph, D., President Date January 17, 2012
11.57156
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27
16F1
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Attachment 3: Conflict of interest Affidavit
By the signature below, the firm (employees, officers and /or agents) certifies, and hereby discloses, that,
to the best of their knowledge and belief, all relevant facts concerning past, present, or currently planned
interest or activity (financial, contractual, organizational, or otherwise) which relates to the proposed
work; and bear on whether the firm (employees, officers and /or agents) has a possible conflict have been
fully disclosed.
Additionally, the firm (employees, officers and /or agents) agrees to immediately notify in writing the
Purchasing /General Services Director, or designee, if any actual or potential conflict of interest arises
during the contract and/or project duration.
Firm:
Signature and Date:
Print Name
Title of Signatory President
State of Florida
County of Hillsborough
vvaaer i. ruages, rn.u.
to before me this 4 day of 2012
` who 0ersonallyme to be the
for the Firm, OR v4ho produced the following
I -- V µr r EDEN R CASrLEMM
My Commission Expires - * ! C01�1 ISSION#EE100134
E�4PI.— Wool 30,30 ,
J�repF Baded FhM & dpet No4ry Se rm
11 -5766
G /C:urrent TemplateSolicitations\RFP_Non CCNATemplate_06012011
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Attachment 4: Vendor Declaration Statement
BOARD OF COUNTY COMMISSIONERS
Collier County Government Complex
Naples, Florida 34112
RE: Solicitation: 11 -5766 TDC Research Services
Dear Commissioners:
The undersigned, as Vendor declares that this proposal is made without connection or arrangement with
any other person and this proposal is in every respect fair and made in good faith, without collusion or
fraud.
The Vendor agrees, if this proposal is accepted, to execute a Collier County document for the purpose of
establishing a formal contractual relationship between the firm and Collier County, for the performance of
all requirements to which the proposal pertains. The Vendor states that the proposal is based upon the
proposal documents listed by Solicitation: 11 -5766 TUC Research Services.
(Proposal Continued on Next Page)
11 -5'766
G1Current Template-Solicitations \RFP_Non_CCNATemplate_06012011
29
16F -I
Send payments to:
(required if different from above)
Contact name:
Title:
Address:
City, State, ZIP
Telephone:
FAX:
Email:
Office servicing Collier
County to place orders
(required if different from above)
Contact name:
Title:
Address:
City, State, ZIP
Telephone:
Additional Contact Information
Same
Same
Email
11 -5766
Gl-urrent Template- SolicbUonslRFP_Non CCNATemplate_06012011
30
PROPOSAL CONTINUED
IN WITNESS WHEREOF, WE
have hereunto subscribed our names on this 17th day of January, 2012 in the County
of Hillsborough, in the State of
Florida.
I
Firm's Legal Name:
Research Data Services, Inc.
Address:
777 South Harbour Island Boulevard, Suite 260
City, State, Zip Code:
Tampa, Florida 33602
Florida Certificate of
637933
Authority Document Number:
Federal Tax Identification
59- 2042612
Number
Telephone:
(813) 254 -2975
FAX:
(813) 223 -2986 —�
Signature by:
(Typed and written)
'> _=- ------
Walter J. Klages, Ph.D.
Title:
President
Send payments to:
(required if different from above)
Contact name:
Title:
Address:
City, State, ZIP
Telephone:
FAX:
Email:
Office servicing Collier
County to place orders
(required if different from above)
Contact name:
Title:
Address:
City, State, ZIP
Telephone:
Additional Contact Information
Same
Same
Email
11 -5766
Gl-urrent Template- SolicbUonslRFP_Non CCNATemplate_06012011
30
16F1
Attachment 5: Affidavit for Claiming Status as a Local Business
Solicitation: 11 -5766 TDC Research Services
(Check Appropriate Boxes Below)
State of Florida (Select County if Vendor is described as a Local Business
❑ Collier County
❑ Lee County
Vendor affirms that it is a local business as defined by the Purchasing Policy of the Collier County Board of County
Commissioners and the Regulations Thereto. As defined in Section XI of the Collier County Purchasing Policy;
A "local business" is defined as a business that has a valid occupational license issued by either Collier or Lee
County for a minimum of one (1) year prior to a Collier County bid or proposal submission that authorizes the
business to provide the commodities or services to be purchased, and a physical business address located within
the limits of Collier or Lee Counties from which the vendor operates or performs business. Post Office Boxes are
not verifiable and shall not be used for the purpose of establishing said physical address. In addition to the
foregoing, a vendor shall not be considered a "local business' unless it contributes to the economic development
and well -being of either Collier or Lee County in a verifiable and measurable way. This may include, but not be
limited to, the retention and expansion of employment opportunities, the support and increase to either Collier or
Lee County's tax base, and residency of employees and principals of the business within Collier or Lee County.
Vendors shall affirm in writing their compliance with the foregoing at the time of submitting their bid or proposal to
be eligible for consideration as a "local business" under this section.
Vendor must complete the following information:
Year Business Established in ❑Collier County or ❑ Lee County: N/A
Number of Employees (including Owner(s) or Corporate Officers): 22 full and part time
Number of Employees Living in ® Collier County or ❑ Lee (Including Owner(s) or Corporate Officers): 2
If requested by the County, vendor will be required to provide documentation substantiating the information given in
this affidavit. Failure to do so will result in vendor's submission being deemed not applicable.
Vendor Name: Research Data Se •vics 'c Date: January 17, 2012
Collier or Lee es /
Signature: -- Title: President
STATE OF FLORIDA
❑ COLLIER COUNTY ❑ LEE COUNTY
Svofn to and Su scribed Before Me, a Notary Public, for the above State and County, on this Day of
201
Notary Public
My Commission Expires: 14*, Ell MN GA" FiiF W
(AFFIX OFFICIAL SEAL) * * MYC(MISSION#EE100134
EXPIRES: August 30,2015
"� +�� n. Bawled 1Mu Budpit Servi�a
11 -5766
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Attachment 6: Immigration Affidavit Certification
Solicitation: 11 -5766 TDC Research Services
This Affidavit is required and should be signed, notarized by an authorized principal of the firm and submitted with
formal Invitations to Bid (ITB's) and Request for Proposals (RFP) submittals. Further, Vendors / Bidders are
required to enroll in the E- Verify program, and provide acceptable evidence of their enrollment, at the
time of the submission of the vendor's /bidder's proposal. Acceptable evidence consists of a copy of the
properly completed E- Verify Company Profile page or a copy of the fully executed E- Verify Memorandum
of Understanding for the company. Failure to include this Affidavit and acceptable evidence of enrollment
in the E- Verify Proaram, may deem the Vendor 1 Bidder's proposal as non - responsive
Collier County will not intentionally award County contracts to any vendor who knowingly employs unauthorized
alien workers, constituting a violation of the employment provision contained in 8 U.S.C. Section 1324 a(e) Section
274A(e) of the Immigration and Nationality Act ( "INA ").
Collier County may consider the employment by any vendor of unauthorized aliens a violation of Section 274A (e)
of the INA. Such Violation by the recipient of the Employment Provisions contained in Section 274A (e) of the INA
shall be grounds for unilateral termination of the contract by Collier County.
Vendor attests that they are fully compliant with all applicable immigration laws (specifically to the 9986 Immigration
Act and subsequent Amendment(s)) and agrees to comply with the provisions of the Memorandum of
Understanding with E- Verify and to provide proof of enrollment in The Employment Eligibility Verification System
(E- Verify), operated by the Department of Homeland Security in partnership with the Social Security Administration
at the time of submission of the Vendor's / Bidder's proposal.
Company Name Research Data Services, Inc.
Print Name Walter J. Klages, Ph. - Title
Signature Date
State of Florida
President
January 17, 2012
County of Hillsborough
The foregoing instrument was signed and acknowledged before me this A+ ,Fday of
2012, b��% --- / -.
Vt` -146J � who has produced A-4 � G as L64ritification.
/(Print or TypgName (Type of Identification and Number)
Name of Not p' is r-1l.ttrtJ&WWtUnetvtT
Ing * MY OMISSION t EE 100194
Commission , 2015
��e, -,nd• �NolSariaes
The signee of this Affidavit guarantees, as evidenced by the swom affidavit required herein, the truth and accuracy
of this affidavit to interrogatories hereinafter made.
11 -5766
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32
Oct 26 10 12:52p Research Data Services 813 254 2-186 31
.R Verify-........- ..,..rw.. n.r ..«....
Company ID Number. 366794
THE E- VERIFY PROGRAM FOR EMPLOYMENT VERIFICATION
MEMORANDUM OF UNDERSTANDING
ARTlr.kg I
PURPOSE AND AUTHORITY
This Memorandum of Understanding (MOU) sets forth the points of agreement between the
Department of Homeland Security (DHS) and Research Data Serykes. Inc. I, Employer) regarding
the Employer's participation In the Employment Eligibility Verification Pro
clram (E- Verify ). This
MOU explains certain features of the E- Verify program and enumerates specific responsibilities
of DHS, the Social Security Administration (SSA), and the Employer. E- Verify is a program that
electronically confirms an employee's eligibility to work in the United States after completion of
the Employment Eligibility Verification Form (Form t -g). For covered government contractors, E-
Verify Is used to verify the employment eligibility of all newly hired employees and all existing
employees assigned to Federal contracts or to verify the entire workforce if the contractor so
chooses.
Authority for the E- Verify program is found in Title IV, Subtitle A, of the Illegal Immigration
Reform and Immigrant Responsibility Act of 1996 (IIRIRA), Pub. L. 104 -208, 110 Slat. 3009, a:.
amended (8 U.S.C. § 1324a note). Authority for use of the E- Verify program by Federal
contractors and subcontractors covered by the terms of Subpart 22.18, "Employment Eligibility
Verification ", of the Federal Acquisition Regulation (FAR) (hereinafter refen-ed to in this MOU as
a `Federal contractor with the FAR E -Verify clause ") to verify the employment eligibility of
certain employees working on Federal contracts is also found In Subpart 22.18 and in Executive
Order 12989, as amended.
RTA IQE II
FUNCTIONS TO ISE PERFORMED
A. RESPOKSIBIUTIES OF SSA
1. SSA agrees to provide the Employer with available information that allows the Employer to
confirm the accuracy of Social Security Numbers provided by all employees verified under this
MOU and the employment authorization of U.S. citizens.
2. SSA agrees to provide to the Employer appropriate assistance with operational problems that
may arise during the Employer's participation In the E -Verify program. SSA agrees to provide
the Employer with names, titles, addresses, and telephone numbers of SSA representatives to
be contacted during the E -Verify process.
3. SSA agrees to safeguard the Information provided by the Employer through the E Verify
program procedures, and to limit access to such information, as is appropriate by law: to
individuals responsible for the verification of Social Security Numbers and for evaluation of the
E -Verify program or such other persons or entities who may be authorized by SSA as governed
Papa S of 1316 -Ve* MOU for EmpkWw I Pwisian Deb 0910VO9 www.dhs.goViE VQrl1y
Od 26 10 12:53p Research Data Services 813 254 2986
16F I
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Company ID Number: 366794
by the Privacy Act (5 U.S.C. § 552a), the Social Security Act (42 U.S.C.. 1306(a)), and SSA,
regulations (20 CFR Part 401).
4. SSA agrees to provide a means of automated verification that is designed (in conjunction with
DHS's automated system if necessary) to provide confirmation or tentative nonconfirmation of
U.S. citizens' employment eUgibility within 3 Federal Government work days of the initial inquiry.
5. SSA agrees to provide a means of secondary verification (including updating SSA records as
may be necessary) for employees who contest SSA tentative nonconfirmations that is designed
to provide final confirmation or nonconfirmation of U.S. citizens' employment eligibility and
accuracy of SSA records for both citizens and non- citlzzens within 10 Federal Government work
days of the date of referral to SSA, unless SSA determines that more than 10 days may be
necessary. In such cases, SSA will provide additional verification instructions.
B. RESPONSIBILITIES OF DNS
1. After SSA verifies the accuracy of SSA records for employees through E- Verity. OHS agrees
to provide the Employer access to selected data from DHS's database to enable the Employer
to conduct, to the extent authorized by this MOU:
• Automated verification checks on employees by electronic means, and
• Photo verification checks (when available) on employees.
2. DHS agrees to provide to the Employer appropriate assistance with operational problems that
may arise during the Employer's participation in the E- Verify program. DHS agrees to provide
the Employer names, titles, addresses, and telephone numbers of DHS representatives to be
contacted during the E -Verify process.
3. DHS agrees to make available to the Employer at the E Verify Web site and on the E Verify
Web browser, instructional materials on E Verify policies, procedures and requirements for both
SSA and DHS, including restrictions on the use of E- Verify. DHS agrees to provide training
materials on E- Verify.
4. DHS agrees to provide to the Employer a notice, which indicates the Employer's participation
in the E Verify program. DHS also agrees to provide to the Employer anti - discrimination notices
issued by the Office of Special Counsel for Immigration - Related Unfair Employment Practices
(OSC), Civil Rights Division, U.S. Department of Justice.
5. DHS agrees to issue the Employer a user identification number and password that permits
the Employer to verify information provided by employees with DHS's database.
6. DHS agrees to safeguard the information provided to DHS by the Employer, and to limit
access to such information to Individuals responsible for the verification of employees'
employment eligibility and for evaluation of the E- Verify program, or to such other persons or
entities as may be authorized by applicable law. Information will be used only to verify the
accuracy of Social Security Numbers and employment eligibility, to enforce the Immigration and
Pop 2 of 131 E- verify MOU for Er IoW I Rsvision Oaf OW N78 www.dhs.9ov1E- V9rify
Oct 26 10 12 :53p Reseerch Data Services 813 254 2986
16F 1
Company ID Number. 386794
Nationality Act (INA) and Federal criminal laws, and to administer Federal contracting
requirements.
7. DHS agrees to provide a means of automated verification that is designed (in conjunction
with SSA verification procedures) to provide confirmation or tentative nonconfirmation of
employees` employment eligibility within 3 Federal Government work days of the initial inquiry.
8. DHS agrees to provide a means of secondary verification (including updating DHS records as
may be necessary) for employees who contest DHS tentative nonconfirmations and photo non -
match tentative nonconfirrriations that is designed to provide final confirmation or
nonconfirmation of the employees' employment eligibility within 10 Federal Government worts:
days of the date of referral to DHS, unless DHS determines that more than 10 days may be
necessary. In such cases, DHS will provide additional verification instructions.
C. RESPONSIBILITIES OF THE EMPLOYER
1. The Employer agrees to display the notices supplied by DHS in a prominent place that is
clearly visible to prospective employees and alk employees who are to be verified through, the
system.
2. The Employer agrees to provide to the SSA and DHS the names, titles, addresses, and
telephone numbers of the Employer representatives to be contacted regarding E- Verify.
3. The Employer agrees to become familiar with and comply with the most recent version of the
E -Verify User Manual.
4. The Employer agrees that any Employer Representative who will perform employment
verification queries will complete the E Verify Tutorial before that individual initiates any queries.
A. The Employer agrees that ad Employer representatives will take the refresher-tutorials
initiated by the E Verify program as a condition of continued use of E Verify.
B. Failure to complete a refresher tutorial will prevent the Employer from continued use
of the program.
5. The Employer agrees to comply with current Form 1 -9 procedures, with two exceptions:
- If an employee presents a "List B" Identity document, the Employer agrees to only
accept "List B" documents that
contain a photo. (List 8 documents identified in a C.F.R. § 274a.2(b)(1)(B)) can be
presented during the Form 1 -8
process to establish identity.) If an employee objects to the photo requirement for
religious reasons, the Employer
should contact E Verify at 888 -464 -4218.
- If an employee presents a DHS Form 1 -551 (Permanent Resident Lard) or Form 1 -766
(Employment Authorization Document) to complete the Form 1 -9, the Employer agrees to
make a photocopy of the document and to retain the photocopy with the employee's
Form 1 -9. The photocopy must be of sufficient quality to allow for verification of the photo
Papa 3 of 131 EAherifyr MOU for Employer I Revision Data ti 01009 wWW.dI L9ov1E Verify
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Company ID Number: 366794
and written information, The employer will use the photocopy to verify the photo and to
assist DHS with its review of photo non - matches that are contested by employees. Note
that employees retain the right to present any List A, or List B and List C, documentation
to complete the Form 1 -9. DHS may in the future designate other documents that
activate the photo screening tool.
6. The Employer understands that participation 'in E- Verify does not exempt the Employer from
the responsibility to complete, retain, and make available for inspection Forms 1 -9 that relate to
Its employees, or from other requirements of applicable regulations or laws, Including the
obligation to comply with the aniidscrimination requirements of section 2:74B of the 1NA with
respect to Form f-9 procedures, except for the following modified requirements applicable by
reason of the Employees participation in E- Verify: (1) identity documents must have photos, as
described in paragraph 5 above; (2) a rebuttable presumption is established that the Employer
has not violated section 274A(a)(1)(A) of the Immigration and Nationality Act (INA) with respect
to the hiring of any individual if it obtains confirmation of the identity and employment eligibill ity of
the individual in good faith compliance with the terms and conditions of E- Verify; (3) the
Employer must notify DHS if it continues to employ any employee Miter receiving a final
nonconfrmation, and is subject to a civil money penalty between $550 and $1,100 for each
failure to notify DHS of continued employment following a final nonconfirmation; (4) the
Employer is subject to a rebuttable presumption that It has knowingly employed an unauthorized
alien In violation of section 274A(a)(1)(A) If the Employer continues to employ an employee after
receiving a final nonconfirmation; and (5) no person or entity participating in E- Verify is civilly or
criminally liable under any law for any action taken in good faith based on information provided
through the confirmation system. DHS reserves the right to conduct Form 1 -9 and E Verify
system compliance inspections during the course of E- Verify, as well as to conduct any other
enforcement activity authorized by law.
7. The Employer agrees to initiate E- Verify verification procedures for new employees within .3
Employer business days after each employee has been hired (but after the Form 1-9 has been
completed), and to complete as many (but only as many) steps of the E- Verify process as are
necessary according to the E- Verify User Manual, or in the case of Federal contractors with the
FAR E Verify clause, the E- Verify User Manual for f=ederal Contractors. The Employer is
prohibited from initiating verification procedures before the employee hats been hired and the
Form 1 -9 completed. If the automated system to be queried is temporarily unavailable, the 3-day
time period is extended until it is main operational in order to accommodate the Employer's
attempting, In good faith, to make inquiries during the period of unavailability. Employers may
initiate verification by notating the Form 1 -9 in circrostarims where the employee has applied
for a Social Security Number (SSN) from the SSA and is waiting to receive the SSN, provided
that the Employer performs an E- Verify employment verification query using the employee's
SSN as soon as the SSN becomes available.
B. The Employer agrees not to use E- Verify procedures for pre - employment screening of job
applicants, In support of any unlawful employment practice, or for any other use not authorized
by this MOU. Employers must use E-Verify for all new employees, unless an Employer is a
Federal contractor that qualifies for the excerptions described in Article II.D.I.c. Except as
provided in Article II.D, the Employer will not verify selectively and will not verify employees
hired before the effective date of this MOU. The Employer understands that if the Employer
Psns 4 of 131 riVeriry UOU for Employer l Revision Gate OMI M wwwAhs.gov/9 Verify
Oct M 10 12:55p Research Date Services 813 254 29M P
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Company ID Number: 366794
uses the E- Verify system for any purpose other than as authorized by this MOU, the Employer
may be subject to appropriate legal action and termination of its access to SSA and DHS
information pursuant to this MOU.
9. The Employer agrees to follow appropriate procedures (see Article Ill. below) regardng
tentative nonconfirmations, Including notifying employees in private of the finding and providing)
them when notice of the findings, providing written referral instructions to employees, allowing
employees to contest the finding, and not taking adverse action against employees if they
choose to contest the finding. Further, when employees contest a tentative nonconfirmation
based upon a photo non - match, the Employer is required to take affirmative steps (see Article
III.B. below) to contact DHS with information necessary to resolve the challenge.
10. The Employer agrees not to take any adverse action against an employee based upon the
employee's perceived employment eligibility status while SSA or DHS is processing the
verification request unless the Employer obtains knowledge (as defined in 8 C.F,R. § 274a.I(1y)
that the employee is not worst authorized. The Employer understands that an initial inability of
the SSA or DHS automated verification system to verify work authorization, a tentative
nonconfirmation, a case in continuance (indicating the need for additional time for the
govemment to resolve a case), or the finding of a photo non- match, does not establish, and
should not be interpreted as evidence, that the employee Is not work authorized. In any of the
cases listed above, the employee must be provided a full and fair opportunity to contest the
finding, and if he or she does so, the employee may not be terminated or suffer any adverse
employment consequences based upon the employee's perceived employment e0gbility status
(including denying, reducing, or extending work hours, delaying or preventing training, requiring
an employee to work in poorer conditions, refusing to assign the employee to a Federal contract
or other assignment, or otherwise subjecting an employee to any assumption that he or she Is
unauthorized to work) until and unless secondary verification by SSA. or DHS has been
completed and a final nonconfirmation has been issued. If the employee does not choose to
contest a tentative nonconfirmation or a photo non -match or if a secondary verification is
completed and a final nonconfirmation is issued, then the Employer can find the employee is not
work authorized and terminate the employee's employment. Employers or employees with
questions about a final nonconfirmation may call E Verify at 1- 888 - 464.4218 or OSC at 1 -800-
255 -8155 or 1- 800- 237 -2515 (TDD).
11. The Employer agrees to comply with Title Vii of the Civil Rights Act of 1984 and section
274B of the INA, as applicable, by not discriminating unlawfully against any individual in hiring,
firing, or recruitment or referral practices because of his or her national origin or, in the case cf a
protected individual as defined in section 2748(a)(3) of the INA, because of his or her
citizenship status. The Employer understands that such illegal practices can include selective
verification or use of E- Verify except as provided in part D below, or discharging or refusing to
hire employees because they appear or sound "foreign' or have received tentative
nonconfirmations. The Employer further understands that any violation of the unfair immigration -
related employment practices provisions in section 2748 of the INA could subject the Employer
to civil penalties, back pay awards, and other sanctions, and violations of Trite VII could subject
the Employer to back pay awards, compensatory and punitive damages. Violations of either
section 2748 of the INA or Title VII may also lead to the termination of its participation in E-
Page 5 or 131 E- verity MOU for Employer I Revision Dare 0srot09 www.dhs.gov/E-Vierify
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E-Verif V-
813 254 2986 16 FP-1
Company ID Number. 366794
Verify. If the Employer has any questions relating to the anti - discrimination provision, it should)
contact OSC at 1- 800.255 -8155 or 1-800-237-2515 CMD).
12. The Employer agrees to record the case verification number on the employee's Form 1-9 or
to print the screen containing the case verification number and attach it to the employee's Form
1 -9.
13. The Employer agrees that it will use the information it receives from SSA or DHS pursuant
to E- Verify and this MOU only to confirm the employment eligibility of employees as authorized
by this MOU. The Employer agrees that it will safeguard this information, and means of access
to it (such as PINS and passwords) to ensure that it is not used for any other purpose and as
necessary to protect its confidentiality, including ensuring that it is not disseminated to any
person other than employees of the Employer who are authorized to perform the Employer's
responsibilities under this MOU, except for such dissemination as may be authorized in advance
by SSA or OHS for legitimate purposes.
14. The Employer acknowledges that the information which it receives from SSA is governed by
the Privacy Act (5 U.S.C. § 552a(i)(1) and (3)) and the Social Security Act (42 U.S.C. 1306(a)),
and that any person who obtains this information under false pretense's or uses it for any
purpose other than as provided for in this MOU may be subject to criminal penalties.
15. The Employer agrees to cooperate with DHS and SSA in their compliance monitoring and
evaluation of E- Verify, including by permitting DHS and SSA, upon reasonable notice, to review
Forms 1-9 and other employment records and to interview It and its employees regarding the
Employers use of E- Verify, and to respond in a timely and accurate manner to DHS requests
for information relating to their participation in E- Verify.
D. RESPONSIBILITIES OF FEDERAL CONTRACTORS WITH THE FAR E- VERIFY CLAUSE
1. The Employer understands that if it is a subject to the employment verification terms
in Subpart 22.18 of the FAR, it must verify the employment eligibility of any existing employee
assigned to the contract and all new hires, as discussed in the Supplemental Guide for Federal
Contractors. Once an employee has been verified through E- Verify by the Employer, the
Employer may not reverity the employee through E- Verify.
a. Federal contractors with the FAR EVerify clause agree to become familiar with and
comply with the most recent versions of the E- Verify User Manual for Federal Contractors and
i
the E- Verify Supplemental Guide for Federal Contractors.
b. Federal contractors with the FARE Verify clause agree to complete a tutorial for
Federal contractors with the FAR E- Verify clause.
c. Federal contractors with the FAR E Verify clause not enrolled at the time of contract
award: An Employer that is not enrolled in E- Verify at the time of a contract award must enroll
as a Federal contractor with the FAR E- Verify clause in E- Verify within 30 calendar days of
contract award and, within 90 days of enrollment, begin to use E- Verify to initiate verification of
employment eligibility of new hires of the Employer who are working ut the United States,
Pape 6 of 131 Eale* MOU for Employer I Runt o Date 09101M www.dh9.9ov1E Verify
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Oct 26 10 12:56p Research Data Services 813 254 2986 P.9
F.-Verif Y
Company ID Number. 366794
whether or not assigned to the contract. Once the Employer begins verifying new hires, such
verification of new hires must be Initiated within 3 business days after the date of hire. Once
enrolled in E-Verify as a Federal contractor with the FAR E- Verify clause, the Employer must
initiate verification of employees assigned to the contract within 90 calendar days from the time:
of enrollment in the system and after the date and selecting which employees will be verifted in
E- Verify or within 30 days of an employee's assignment to the contract, whichever date Is later.
d. Employers that are already enrolled in E- Verify at the time of a contract award but are
not enrolled In the system as a Federal contractor with the FAR E- Verify clause: Employers
enrolled in E-Verify for 90 days or more at the time of a contract award must use E- Verify to
initiate verification of employment eligibility for new hires of the Employer who are working in the
United States, whether or not assigned to the contract, within 3 business days after the date of
hire. Employers enrolled in E- Verify as other than a Federal contractor with the FAR E- Verify
clause, must update E- Verify to indicate that they are a Federal contractor with the FAR E-
Verdy clause within 30 days after assignment to the contract. If the Employer is enrolled in E-
Verify for 90 calendar days or less at the time of contract award, the Employer must, within 90
days of enrollment, begin to use E-Verify to initiate verification of new hires of the contractor
who are working in the United States, whether or not assigned to the contract. Such verification
of new hires must be initiated within 3 businins days after the date of hire. An Employer
enrolled as a Federal contractor with the FAR E- Verify clause in E-Verify must Initiate
verification of each employee assigned to the contract within 90 calendar days after date of
contract award or within 30 days after assignment to the contract, whichever is later.
e. institutions of higher education, State, local and tribal governments and sureties.
Federal contractors with the FAR E- Verify clause that are institutions of higher education (as
defined at 20 U.S.C. 1001(a)), State or local governments. governments of Federally recognized
Indian tribes, or sureties performing under a takeover agreement entered into with a Federal
agency pursuant to a performance bond may choose to only verify new and existing employees
assigned to the Federal contract. Such Federal contractors with the FARE Verify clause may,
however, elect to verify all new hires, and/or all existing employees hired after November 6,
1986. The provisions of Article II.D, paragraphs 1.a and 1.b of this moU providing dmeframes
for initiating employment verification of employees assigned to a contract apply to such
institutions of higher education, State, local and tribal governments, and sureties.
f. Verification of all employees. Upon enrollment, Employers who are Federal contractors
with the FAR E -Verify clause may elect to verify employment eligibility of all existing employees
working in the United States who were hired after November 6, 1986, instead of verifying only
new employees and those existing employees assigned to a covered Federal contract. After
enrollment, Employers must elect to do so only in the manner designated by DHS and initiate E-
Verify verification of all existing employees within 180 days after the election.
9. Form 1-9 procedures for existing employees of Federal contractors with the FAR E-
Verify clause: Federal contractor: with the FAR E- Verify clause may choose to complete new
Forms 1 -9 for all existing employees other than those that are completely exempt from this
process. Federal contractors with the FAR E-Verify clause may also update previously
completed Forms 1-9 to initiate E-Verify verification of wdadng employees who are not
completely exempt as long as that Form 1 -9 is complete (including the SSN), complies with
Raga 7 of 131 &VeWy MDU for Employer I Revision date 0W01M wWw.dha.gov/E- Verify
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Vert
Company ID Number. 366794
Article II.0 -5, the employee's work authorization has not expired, and the Employer has
reviewed the information reflected in the Form W1 either in person or in communications with the
employee to ensure that the employee's stated basis in section 1 of the Form 1 -9 for work
authorization has not changed (including, but not limited to, a lawful permanent resident alien
having become a naturalized U.S. citizen). If the Employer is unable to determine that the Form
1 -9 complies with Article II.C.5, if the employee's basis for work authorization as attested in
section 1 has expired or changed, or if the Form 1-9 contains no SSN or is otherwise incomplete,
the Employer shall complete a new 1 -9 consistent with Article II.C.5, or update the previous 1 -9
to provide the necessary information. If section 1 of the Form 1 -9 is otherwise valid and up-t0-
date and the form otherwise complies with Article II.C.5, but reflects documentation (such as a
U.S, passport or Form 1 -551) that expired subsequent to completion of the Form 1 -9, the
Employer shall not require the production of additional documentation, or use the photo
screening tool described in Article II.C.5, subject to any additional or superseding Instructions
that may be provided on this subject in the Supplemental Guide for Federal Contractors.
Nothing in this section shall be construed to require a second verification using E- Verify of any
assigned employee who has previously been verified as a newly hired employee under this
MOU, or to authorize verification of any existing employee by any Employer that Is not a Federal
contractor with the FAR E- Verify clause.
2. The Employer understands that if it is a Federal contractor with the FAR E- Verify clause, its
compliance with this MOU is a performance requirement under the terms of the Federal
contract or subcontract, and the Employer consents to the release of information relating to
compliance with its verification responsibilities under this MOU to contracting officers or other
officials authorized to review the Employer's compliance with Federal contracting requirements.
A_RTIGLE llilli
REFERRAL OF INDIVIDUALS TO SSA AND VHS
A. REFERRAL TO SSA
1. If the Employer receives a tentative nonconfirmation issued by SSA, the Employer must print
the notice as directed by the E- Verify system and provide it to the employee so that the
employee may determine whether he or she will contest the tentative nonconfirmation. The
Employer must review the tentative nonconfirmation with the employee in private.
2. The Employer will refer employees to SSA field offices only as directed by the automated
system based on a tentative nonconfirmation, and only after the Employer records the case
verification number, reviews the input to detect any transaction errors, and determines that the
employee contests the tentative nonconfirmation. The Employer will transmit the Social Security
Number to SSA for verification again if this review indicates a need to do so. The Employer will
determine whether the employee contests the tentative nonconfirmation as soon as possible
after the Employer receives it
3. If the employee contests an SSA tentative nonconfirmation, the Employer will provide the
employee with a system - generated referral letter and instruct the employee to visit an SSA
office within 3 Federal Goverment work days, SSA will electronically transmit the result of the
referral to the Employer within 10 Federal Government work days of the referral unless it
Pape a of 131 E-Wi y Nrou for Employer I Revision Date ORM1109 • www.dhs.gov/E-Verify
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O{ct 26 10 12:58p Research Data Services 813 264 2386 p.11
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Company 10 Number. 366784
determines that more than 10 days is necessary.. The Employer agrees to check the E-Verify
system regularly for case updates.
4. The Employer agrees not to ask the employee to obtain a printout from the Social Security
Number database (the Numident) or other written verification of the Social Security Number
from the SSA.
B. REFERRAL TO DHS
1. If the Employer receives a tentative nonconfirmation issued by DHS, the Employer must print
the tentative nonconfirmation notice as directed by the E-Verify system and provide it to the
employee so that the employee may determine whether he or she will contest the tentative
nonconfirmation. The Employer must review the tentative nonconfirmation with the employee in
private.
2. If the Employer finds a photo non -match for an employee who provides a document for which
the automated system has transmitted a photo, the employer must print the photo non -match
tentative nonconfirmation notice as directed by the automated system and provide it to the
employee so that the employee may determine whether he or she will contest the finding. The
Employer must review the tentative nonconfirmation with the employee in private.
3. The Employer agrees to refer individuals to DHS only when the employee chooses to contest
a tentative nonconfirmation received from DHS automated verification process or when the
Employer issues a tentative nonconfirmation based upon a photo non -matte. The Employer will
determine whether the employee contests the tentative nonconfrmadon as soon as possible
after the Employer receives H.
4. If the employee contests a tentative nonconfirmation issued by DHS, the Employer will
provide the employee with a referral letter and instruct the employee to contact DHS through its
toUree hotline (as found on the referral letter) within S Federal Government work days.
5. If the employee contests a tentative nonconfirmation based upon a photo non - match, the
Employer wlH provide the employee with a referral letter to DHS. DHS will electronicaAy transmit
the result of the referral to the Employer within 10 Federal Government work days of the referral
unless it determines that more than 10 days is necessary. The Employer agrees to check the E-
Verify system regularly for case updates.
6. The Employer agrees that if an employee contests a tentative nonconfirmation based upon a
photo non - match, the Employer will send a copy of the employee's Form I -M l or Form 1 -766 to
DHS for review by.
• Scanning and uploading the document, or
Sending a photocopy of the document by an express mail account (paid for at
employer expense).
7. If the Employer determines that there is a photo non -match when comparing the photocopied
List 8 document described in Article 11.C.5 with the image generated in E-Verify, the Employer
must forward the employee's documentation to DHS using one of the means described in the
preceding paragraph, and allow DHS to resolve the case.
Page 0 of 131 E- Verify MOU for Employer I Revision Deb MOV02 wwwAhs.govIE Verify
Oct �6 10 12:59p Research Data Services
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Company ID Number. 366794
ARTICLE IV
SERVICE PROVISIONS
813 254 2986
F
p.12
SSA and DHS wiil not charge the Employer for verification services performed under this MOU.
The Employer is responsible for providing equipment needed to make inquiries. To access E-
Verify, an Employer will need a personal computer with Internet access.
ARTICLE V
PARTIES
A. This MOU is effective upon the signature of all parties, and shall continue in effect for as long
as the SSA and DHS conduct the E- Verify program unless modified in writing by the mutual
consent of all parties, or terminated by any party upon 30 days prior written notice to the others.
Any and al system enhancements to the EVerify program by DHS or SSA, including but not
limited to the E- Verify checking against additional data sources and instituting new verification
procedures, will be covered under this MOU end will not cause the need for a supplemental
MOU that outlines these changes. DHS agrees to train employers on all changes made to E
Verify through the use of mandatory refresher tutorials and updates to the E Verify User
Manual, the E Verify User Manual for Federal f '4ontractors or the E- Verl€y Supplemental Guide
for Federal Contractors. Even without changes to E Verify, DHS reserves the right to require
employers to take mandatory refresher tutorials. An Employer that is a Federal contractor with
the FAR E- Verify clause may terminate this MOU when the Federal contract that requires its
participation in EVerify is terminated or completed In such a circumstance, the Federal
contractor with the FAR E- Verify clause must provide written notice to DHS, tf an Employer that
is a Federal contractor with the FAR EVerify clause fails to provide such notice, that Employer
will remain a participant in the E- Verify program, will remain bound by the terms of this MOU
that apply to participants that are not Federal contractors with the FAR E- Verify clause, and wiiii
be required to use the E- Verify procedures to verify the employment eligibility of all newly hired
employees.
B. Notwithstanding Article V, part A of this MOU, DHS may terminate this MOU if deemed
necessary because of the requirements of law or policy, or upon a determination by SSA or
DHS that there has been a breach of system integrity or security by the Employer, or a failure
on the part of the Employer to comply with established procedures or legal requirements. The
Employer understands that if it is a Federal contractor with the FAR E- Verify clause, termination
of this MOU by any party for any reason may negatively affect its performance of its contractual
responsibilities.
C. Some or all SSA and DHS responsibilities under this MOU may be performed by
contractogs), and SSA and DHS may adjust verification responsibilities between each other as
they may determine necessary. By separate agreement with DHS, SSA has agreed to perform
its responsibilities as described in this MOU.
Paw 10 of 13 1 E -why UOU for EmptopW I Rwlsia+ Daft OW01109 www.dhs govJE- Verify
00 26 10 01.14 Research Data Services
813 254 2986
' -. Vert
*
Or-
Company ID Number: 366794
D. Nothing in this MOU is intended, or should be construed, to create any right or beneHlt,
substantive or procedural, enforceable at law by any third party against the United States, its
agencies, officers, or employees, or against the Employer, its agents, officers, or employees.
E. Each party shall be solely responsible for defending any claim or action against it arising out
of or related to E- Verify or this MOU, whether civil or criminal, and for any liability wherefrorr,
including (but not limited to) any dispute between the Employer and any other person or entity
regarding the applicability of Section 403(d) of IIR1RA to any action taken or allegedly taken by
the Employer.
F. The Employer understands that the fact of its participation in E- Verify is not confidential
Information and may be disclosed as authorized or required by law and DHS or SSA policy,
including but not limited to, Congressional oversight, E- Verify publicity and media Inquiries,
determinations of compliance with Federal contractual requirements, and responses to inquiries
under the Freedom of Information Act (FOIA).
G. The foregoing constitutes the full agreement on this subject between DHS and the Employer.
H. The individuals whose signatures appear be-low represent that they are authorized to enter
into this MOU on behalf of the Employer and DHSS respectively.
Pepe 1 f of 131 E -Verily seou for Eu;AWw I RrAsion Date oaiatfop www.dho.gov/E-Veft
Oct 26 10 04:00P Research Data Services 813 254 2986 p• 4
•..
Ve +�
I Company lD Number: 366744
To be accepted as a participant in E- Verify, you should only sign the Employer's Section
of the signature page. If you have any questions, contact E Verify at 888- 4644218.
mployer Research Data Services, Inc.
I 1Ga es
e (PIlsee wo or Prim)
Eloctrwkelly Signed
roe
1012212010
nature '
epartment of Homeland Svoardy — Verification Division
SCIS Valf icsadox Diivbion'
(Please Type or PdnQ
lectronicaft Signed
70127J2010
atur`
rta,
information Required for the E- Verify Program)
nformation relating to yo ur Company:
Company [dame:
Research Data Swykes,• Inc-
Corn;Any Facility Address
25 Hendareon Boulevard
Suits 300
Tampa, FL 73628 _
Company Altemate
Address:
County. or Parish:
:MLLSOOROUGH
Employer ldent'ficaaton
Number:
3=42612
Page 12 of 13 1 E Vo ft IAOU For Ernpkgwr l PWWWon Data 0 MJG9 www.dhB.gov1E Verify
1
Oct 26 10 04 :01p Research Data Services 813 254 2986 p.15
Company ID Number: 366794
North Amoric m Industry
Walter J Klages
CImsrsifl=0on Systems
(8 13) 251- 2475 Fax Number: (813) 234 -2996
Code:
i4l ..
Administrator:
- I
.Number of Employees:
10 to Is
Number of Sites Verified
rem archakiagesgroap.com
for -
Are you verifying for more thin • 1 site'' If yes, please Provide the number of sites verified for
each state:
!fin
i • FLORIDA 1 sites)
information relating to the Program Administrator(*) for your Company on policy
questions or operational problems:
Name:
Walter J Klages
Tdcphona Number:
(8 13) 251- 2475 Fax Number: (813) 234 -2996
E-mail Address:
research ®kiagesgroup.com
Name.
Aane B Wittine
Telephmw lumber.
(613) 254 - 2971 Fax ]`lumber: (813) 254 -2986
&mail Address:
rem archakiagesgroap.com
Pape 13 of 131 E -Verify 1400 for Employer i itevislon Data 09!01109 www.dh*4iovlE -V91*
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Attachment 7; Vendor Substitute W — 9
Request for Taxpayer Identification Number and Certification
In accordance with the Internal Revenue Service regulations, Collier County is required to collect the following
information for tax reporting purposes from individuals and companies who do business with the County (including
social security numbers if used by the individual or company for tax reporting purposes). Florida Statute
119.071(5) require that the county notify you in writing of the reason for collecting this information, which will be
used for no other purpose than herein stated. Please complete all information that applies to your business and
return with your quote or proposal.
1. General Information (provide all information)
Taxpayer Name Research Data Services, Inc.
(as shown on income tax return)
Business Name Same
(if different from taxpayer name)
Address 777 S. Harbour Island Blvd., Suite 260 City Tamoa
State Florida Zip 33602
Telephone 18131254 -2975 FAX (813)223 -2988 Email WJKlacies@KlaciesGroup.com _
Order Information Remit / Payment Information
Address Same Address Same
City State Zip City State Zip
FAX
Email
2. Company Status (check only one)
FAX
Email
_Individual / Sole Proprietor
_X Corporation
_Partnership
_Tax Exempt (Federal income tax- exempt entity
Limited Liability Company
under Internal Revenue Service guidelines IRC
501 (c) 3)
Enter the tax classification
D = Dlsrar aided Emit , C = Co oration, P = Partnership
3. Taxpayer Identification Number (for tax reporting purposes only)
Federal Tax Identification Number (TIN) 59- 2042612
ndors who do not have a TIN, will be
4. Sign and Date Form
Signature
to provide a social security number prior to an award of the contract.)
that the infomtation shown on this form is correct to my knowledge.
Date January 17, 2012
Title President Phone Number 813 42975
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Attachment 8: Insurance and Bonding Requirements
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6. ❑ Bid bond Shall be submitted with proposal response in the form of certified funds,
cashiers' check or an irrevocable letter of credit, a cash bond posted with the
County Clerk, or proposal bond in a sum equal to 5% of the cost proposal. All
checks shall be made payable to the Collier County Board of County
Commissioners on a bank or trust company located in the State of Florida and
insured by the Federal Deposit Insurance Corporation.
7. ❑ Performance and For projects in excess of $200,000, bonds shall be submitted with the
Payment Bonds executed contract by Proposers receiving award, and written for 100 %fl of the
Contract award amount, the cost borne by the Proposer receiving an award.
The Performance and Payment Bonds shall be underwritten by a surety
authorized to do business in the State of Florida and otherwise acceptable to
Owner; provided, however, the surety shall be rated as "A -" or better as to
general policy holders rating and Class V or higher rating as to financial size
category and the amount required shall not exceed 50/c, of the reported policy
holders' surplus, all as reported in the most current Best Key Rating Guide,
published by A.M. Best Company, Inc. of 75 Fulton Street, New York, New
York 10038:
B. ® Vendor shall ensure that all subcontractors comply with the same insurance requirements that he is
required to meet. The same Vendor shall provide County with certificates of insurance meeting the
required insurance provisions.
9. ® Collier County must be named as "ADDITIONAL INSURED" on the Insurance Certificate for
Commercial General Liability where required.
10. ® The Certificate Holder shall be named as Collier County Board of County Commissioners, OR, Board
of County Commissioners in Collier County, OR Collier County Government, OR Collier County.
11. ® Thirty (30) Days Cancellation Notice required.
Vendor's Insurance Statement
We understand the insurance requirements of these specifications and that the evidence of insurability may be required
within five (5) days of the award of this solicitation.
Name of Firm Research Data Services, Ipc.
Vendor
Signature
Print Name Walter J. klages. Ph.D.
Insurance
Agency
Date January 17, 2012
Carlock and Associates (Liability and Workers Camp) / Lovinger Insurance (Auto)
Agent Name Steve Poole / Lynne Lovinger Telephone Number (239) 549 -0221 I (813) 258.8909