Backup Documents 12/10-11/2013 Item #10BAGREEMENT BETWEEN COLLIER COUNTY, FLORIDA
AND
THE PARTNERSHIP FOR COLLIER'S FUTURE ECONOMY, INC.
This AGREEMENT is made and entered into this 10th day of December, 2013, by and
between Collier County; apolitical subdivision of the State of Florida (the "COUNTY") and The
Partnership for Collier's Future Economy, Inc. (Partnership), a private non-profit corporation
existing under the laws of the State of Florida), whose address is 2390 Tamiami Trail N #210,
Naples, FL 34109 (the "PARTNERSHIP").
WITNESSETH
WHEREAS, the COUNTY has determined that strategic planning, business recruitment
(on national and international levels), expansion, creation and retention efforts through the.
PARTNERSHIP to assist the private sector and other governmental agencies will enhance.
Collier County's economic well-being and are activities in the public interest and lawful and
beneficial purposes of the COUNTY; and
WHEREAS, the PARTNERSHIP is a business and economic development organization
with a mission to enhance Collier County's economic well-being and to create a vision to
maintain and strengthen Collier County as the business center of Southwest Florida; and
WHEREAS, the PARTNERSHIP desires to be a "Partner" with the COUNTY in the
achievement of the economic development goals and objectives of the Collier County Board of
County Commissioners (the "BCC") and
WHEREAS, the PARTNERSHIP, in concert with the BCC, has determined that the
strategies to achieve such objectives include those below:
• Engage in a Strategic Planning Process'
• Marketing Collier County in order to attract employment opportunities for residents;
• Recruiting new businesses;
• Providing existing businesses with access to long-term expansion/retention services; and
• Engaging Enterprise Florida as Collier's Point of Contact.
WHEREAS, the COUNTY desires to have the PARTNERSHIP provide private sector
leadership to achieve the strategies set forth above and the PARTNERSHIP is willing to
undertake such functions under the terms of this Agreement;
NOW, THEREFORE, in consideration of the mutual covenants, promises and
representations :contained herein, and other good and valuable consideration, the COUNTY and
the PARTNERSHIP agree as follows.
O
ARTICLE I
SCOPE OF SERVICES
The PARTNERSHIP shall promote economic development for the COUNTY by
providing the services and activities described in Exhibit "A" Scope of Services, attached
hereto and by reference made a part hereof. It is understood by the COUNTY that the
PARTNERSHIP will retain the services of Market Street Services, Inc., ("Market Street"), an
internationally known and recognized community and economic development organization under
a subcontract agreement (?) to perform and assist the Scope of Service identified in Exhibit "A".
ARTICLE II
PERIOD OF AGREEMENT
This Agreement shall be effective upon execution by both parties and shall cover services
provided from December 10, 2013, until September 30, 2014, unless otherwise terminated in
accordance with this Agreement or extended by mutual written Agreement of the parties.
ARTICLE III
CONSIDERATION AND LIMITATION
For its .performance under this Agreement, the PARTNERSHIP will receive funds from
the COUNTY in an amount not to exceed One Hundred and Eleven Thousand Dollars
($111,000.00). It is intended that the services performed by PARTNERSHIP shall be on a cost
reimbursement methodology for actual eligible expenditures. PARTNERSHIP shall be entitled
to request reimbursement of expenses incurred subsequent to BCC approval of this Agreement,
such requests occurring no more frequently than on a monthly basis for reimbursement of
eligible expenses. For purposes of this Agreement, "eligible expenses" shall mean those
expenditures made by the PARTNERSHIP which shall include one-half of assigned staff
personnel expenses, contractual and management fees and obligations and such other
reimburseable expenses agreed to be paid by the COUNTY, including more specifically
specified in the Budget Detail for Services as listed at 100% of the COUNTY'S 50% obligations
for reimbursement attached hereto as part of Exhibit "B".
All invoices shall be submitted in accordance with COUNTY procedures and in a form
acceptable to the COUNTY and the PARTNERSHIP as generally outlined in Composite Exhibit
"B" - Method of Payment and Budget Detail for Services and Exhibit "C Request for
Payment Form, attached hereto and by reference made a part hereof.
Eligible operating expenses incurred to provide services consistent with the scope of
services described in Exhibit "A are outlined in Exhibit "B". No COUNTY funds will be
expended for the PARTNERSHIP's purchase of equipment (with the exception of software
and other digital and .electronic tools, i.e. website creation, Business Retention/Expansion
software, etc.), food, beverages or entertainment costs or in support ' of business
membership functions.
2 -
10
e
ARTICLE IV
PAYMENT AND REPORTING REQUIREMENTS
All payment requests by the PARTNERSHIP to the COUNTY shall be submitted with a
completed Program Performance Report in a form acceptable to the COUNTY and the
PARTNERSHIP, as generally outlined and set forth in Exhibit "C" attached hereto and by
reference made a part hereof. Payments to the PARTNERSHIP will be made within thirty (30)
days of requests therefore in accordance with the procedures specified by Composite Exhibit "B"
- Method of Payment and Budget Detail for Services. If the COUNTY determines, through its
inspection or review that the PARTNERSHIP has performed, or is performing less than the total
agreed upon services, then the COUNTY shall notify the PARTNERSHIP in writing specifying
those services which it alleges have not been performed or fully performed and the
PARTNERSHIP shall have thirty (30) days from receipt thereof to submit a then current
Program Performance Report which shall address" such allegations in detail and/or shall meet
with the appropriate representatives of the COUNTY to discuss resolution thereof and cure or
remedy any services not fully _performed, and upon failure thereof, the COUNTY shall be
entitled to reduce payment otherwise due for such services not fully performed on a pro -rata
basis. Performance will be measured by such standards as shall from time to time be agreed
upon between the COUNTY and the PARTNERSHIP, including, if applicable, the 'defined
Scope of Services set out in Exhibit "A" or a percentage of defined service goals completed. The
PARTNERSHIP shall submit its final payment request, Program Performance Report, and year-
end analysis, and any other required reports within forty five (45) days of the expiration or
earlier termination of this Agreement. If the PARTNERSHIP fails to comply with the
requirements of this Article, the COUNTY may refuse to honor or be liable for payment of any
late request for payment.
ARTICLE V
MAINTENANCE OF RECORDS
The PARTNERSHIP shall maintain such financial records and accounts, including
invoices, purchase orders and backup materials or documents as are deemed necessary to assure
a proper accounting for all COUNTY funds for which the COUNTY is obligated to reimburse
the PARTNERSHIP under the terms of this Agreement. The aforesaid records and accounts
shall be made available for inspection purposes at reasonable times and upon reasonable notice
during normal business hours and as often as the COUNTY may deem necessary to verify
reimbursements and any other financial records or matters covered by this Agreement. The
PARTNERSHIP shall also provide timely and reasonable access to the PARTNERSHIP's CEO
at times convenient for the CEO for the purpose of questions or explanations related to such
records and accounts. The PARTNERSHIP shall retain for such inspection all of its records and
supporting documentation applicable to this Agreement for five (5) years after receipt of final
payment from the COUNTY, or until any or all questioned costs have been resolved or litigation,
if any, is completed, in the event funds expended under this Agreement are questioned or
become the subject of litigation.
3
lOB
ARTICLE VI
INDEMNIFICATION
The PARTNERSHIP shall indemnify, hold harmless, and defend the COUNTY, its
agents and employees from and against any and all liabilities, losses, claims, damages, demands,
expenses or actions, either at law or in equity, including court costs and attorneys' fees, that may
hereafter at any time be made or brought by anyone on account of personal injury, property
damage, loss of monies, or other loss, allegedly caused or incurred, in whole or in part, as a
result of any negligent, wrongful, or intentional 'act or omission, or based on any act of fraud or
defalcation by the PARTNERSHIP, its agents, subcontractors, assigns, heirs, and employees
during performance under this Agreement. The extent of its indemnification shall be limited by
the amount or types of damages or compensation payable and/or provided in connection with the
compliance by the PARTNERSHIP with Article XI of this Agreement. In any and all claims
against the COUNTY or any of its agents or employees by any employee of the
PARTNERSHIP, any subcontractor, heir, assign, anyone directly or indirectly employed by any
of them, or anyone for whose acts any of them may be liable, the indemnification obligation
under this paragraph shall be limited to the amount or type of damages, compensation or benefits
payable by or for the PARTNERSHIP or any subcontractor under workers' compensation acts,
disability benefit acts or other employee benefit acts.
ARTICLE VII
TERMINATION
Termination at Will: This Agreement may be terminated at will by either parry by giving
a minimum of one hundred twenty (120) days prior written notice of such intent specifying the
effective date thereof to the other parties, except that notice shall not be given within the last
fiscal quarter of the financial year of the PARTNERSHIP.
The aforesaid termination notices, as well as all other notices required herein, shall be
considered received by the PARTNERSHIP and the COUNTY if sent by certified mail, return
receipt requested, or by overnight personal delivery service requiring a signature for delivery,
and addressed as provided for in Article XXVIII of this Agreement.
ARTICLE VIII
EQUAL OPPORTUNITY CLAUSE
The PARTNERSHIP agrees to abide by the provisions contained in the COUNTY's
Equal Opportunity Clause as provided in Exhibit "E", attached hereto and by reference made a
part hereof. Upon completion of the services provided for in this Agreement, , the
PARTNERSHIP will complete and submit the Equal Opportunity Workforce Analysis, as
provided for in Exhibit "F", attached hereto and by reference made a part hereof, as part of the
records referenced in Article V.
4 -
10
ARTICLE IX
STATEMENT OF ASSURANCE
During the performance of this Agreement, the PARTNERSHIP assures- the COUNTY
that the PARTNERSHIP is in compliance with Title VII of the 1964 Civil Rights Act, as
amended, the Florida Civil Rights Act of 1992, as amended, and the Collier County Human
Rights Ordinance (Ordinance No. 00-37), in that the PARTNERSHIP does not, on the grounds
of race, color, national origin, religion, sex, age, handicap or marital status, discriminate in any
form or manner against the PARTNERSHIP's employees or, applicants for employment.
Further, the PARTNERSHIP assures the COUNTY of the PARTNERSHIP s compliance with
the Americans with Disabilities Act of 1990, as amended, as applicable. The PARTNERSHIP
understands and agrees that this Agreement is conditioned upon the veracity of such statements
of assurance. Furthermore, the PARTNERSHIP assures the COUNTY that it will comply with
Title VI of the Civil Rights Act of 1964 when federal grant(s) is/are involved. Other applicable
Federal and State laws, Executive Orders, and regulations prohibiting discrimination as
hereinabove referenced are included by this reference thereto. This statement of assurance shall
be interpreted to include Vietnam -Era Veterans and Disabled Veterans within its protective range
of applicability.
ARTICLE X
INSURANCE
The PARTNERSHIP shall provide and maintain the following insurance coverages in the
amounts specified throughout the period of this Agreement on behalf of the PARTNERSHIP and
the COUNTY, by naming the COUNTY as an additional insured under the coverage umbrella of
the Greater Naples Chamber of Commerce, Inc. existing policies of insurance, as follows:
Commercial General Liability insurance: with coverage limits of $500,000, general aggregate
for bodily injury or property damage; $500,000 general aggregate for product and completed
operations; $500,000 each occurrence; $50,000 fire damage (any one occurrence) and $10,000
medical expense for any one person; automobile liability insurance for bodily injury or property
damage of $500,000 combined single limits, which shall apply to claims that may be asserted
against the COUNTY by reason of the act or activities of the PARTNERSHIP. The
PARTNERSHIP shall maintain workers' compensation coverage as required by Florida law.
All insurance shall be from responsible companies duly authorized to do business in the
State of Florida. Every insurance policy must provide for up to thirty (30) days prior written
notice to the COUNTY of any cancellation, intent not to renew, or reduction in the policy
coverage. Coverage shall be documented by a Certificate of Insurance.
ARTICLE XI
CONFLICT OF INTEREST
The PARTNERSHIP represents that it presently has no interest, and shall acquire no such
interest, financial or otherwise, direct or indirect, nor engage in any business transaction or
professional activity; or incur any obligation of any nature which would conflict in any manner
with the performance of service required hereunder.
5 -
1
0�
ARTICLE XII
DRUG FREE WORKPLACE
The PARTNERSHIP shall administer, in good faith, a policy designed to ensure that the
PARTNERSHIP'S employees, agents and subcontractors are free from the illegal use,
possession, or distribution of drugs or alcohol.
ARTICLE XIII
GOVERNING LAW; VENUE
This Agreement shall be governed by the laws, rules, and regulations of the State of
Florida, or the laws, rules, and regulations of the United States if the PARTNERSHIP is
providing services funded by the United States Government. Venue shall be in Collier County,
Florida.
ARTICLE XIV
COMPLIANCE
The PARTNERSHIP shall comply with the requirements of all federal, state, and local
laws, rules, codes, ordinances and regulations pertaining to this Agreement.
ARTICLE XV
ASSIGNMENT
Neither party may assign or transfer its rights or obligations under this Agreement without the
prior written consent of the other parry.
ARTICLE XVI
HEADINGS
Article headings have been included in this Agreement solely for the purpose of
convenience and shall not affect the interpretation of any of the terms of this Agreement.
ARTICLE XVII
WAIVER
A waiver of any performance or default by either party shall not be construed to be a
continuing waiver of other defaults or non-performance of the same provision or operate as a
waiver of any subsequent default or non-performance of any of the same terms, covenants, and
conditions of this Agreement. The payment or acceptance of funds for any period after a default
shall not be deemed a waiver of any right or acceptance of defective performance.
_ 6
10
ARTICLE XVIII
ADDITIONAL RIGHTS AND REMEDIES
Nothing contained herein shall be construed as a limitation on such other rights and
remedies available to the parties at law, or in equity, which may now or in the future be
applicable.
ARTICLE XIX
ORDER OF PRECEDENCE
In the event of any conflict between the provisions of the Articles of this Agreement and
the exhibits hereto, the contents of the Articles of this .Agreement shall control over the contents
of the exhibits.
ARTICLE XX
SEVERABILITY
In the event any section, sentence, clause, or provision of this Agreement is held to be
invalid or illegal, the remainder of the Agreement shall not be affected by such invalidity or
illegality and shall remain in full force and effect.
ARTICLE XXI
PROJECT PUBLICITY
Any news release or other type of publicity pertaining to the services performed by the
PARTNERSHIP pursuant to this Agreement must recognize the contribution of the BCC. The
PARTNERSHIP being a not-for-profit corporation receivingpublic funding or non -monetary
contributions through the COUNTY shall recognize the COUNTY for its contribution in all
promotional materials and at any event or workshop for which COUNTY funds are allocated.
Any news release or other type of publicity must identify the BCC as a funding source.' In
written materials, the reference to the COUNTY must appear in the same size letters and font
type as the name of any other funding sources.
In addition, any .development project announcement, ceremonial business opening, or
publicity event resulting from efforts of the PARTNERSHIP, and particularly those projects
induced with COUNTY funded financial incentives or other contributions, will be planned in
cooperation with the COUNTY's Economic Development and Communications Departments for
purposes of coordinating COUNTY's official COUNTY protocol and public recognition. Prior
notification to the two Departments for such events will be no less than 15 working days
whenever possible or practicable, and potential prospects will be made aware of the COUNTY's
publicity protocol before final inducement with any incentive packages or contributions.
7 -
108
ARTICLE XXII
SURVIVABILITY
Any term, condition, covenant or obligation which requires .performance by either party
subsequent to termination of this Agreement shall remain enforceable against such party
subsequent to such termination.
ARTICLE XXIII
THIRD PARTY BENEFICIARIES
This Agreement is for the benefit of the COUNTY and the PARTNERSHIP. No third
party is an intended beneficiary so as to entitle that person to sue for an alleged breach of this
Agreement.
ARTICLE XXIV
POLITICAL ACTION
The PARTNERSHIP shall not engage, participate or intervene in any form .of political
campaign on behalf of, or in opposition to, any candidate for political office.
ARTICLE XXV
MERGER; MODIFICATIONS
This writing embodies the entire agreement and understanding between the parties hereto
and there are no other agreements and/or understandings, oral or written, with respect to the
subject matter hereof, that are not merged herein and superseded hereby. This Agreement may
not be modified, amended, extended, or canceled, verbally or by conduct of the parties, but only
by a written instrument executed by the COUNTY and the PARTNERSHIP. Similarly, no
contract which purports to affect the terms of this Agreement shall be valid as it affects this
Agreement, unless in writing and executed by the COUNTY and the PARTNERSHIP. Any
program modification must be requested by the PARTNERSHIP and/or the COUNTY 'at least
ninety (90) days prior to the end of the period of this Agreement.
ARTICLE XXVI
KEY PERSONNEL
The PARTNERSHIP's personnel and management utilized for delivery of service and
activities described in EXHIBIT A shall be knowledgeable in their respective areas of expertise.
ARTICLE XXVII
NOTICES
All notices required or permitted to be given by a parry under this Agreement shall be in
writing and sent to the other party by certified mail, return receipt requested, or by overnight
personal delivery service requiring a signature for delivery, and shall be addressed as follows:
8
10B
If to the COUNTY: Collier County If to the PARTNERSHIP: Partnership
Mr. Leo Ochs, County Manager John S. Cox, President and CEO
Collier County Partnership For Collier's Future Economy
3299 Tamiami Trail Bast, Ste. 201 2390 Tamiami Trail N., Ste. 210
Naples, FL 34104 Naples, FL, 34109
IN WITNESS WHEREOF, this Agreement was dated on the day and year first written
above.
WITNESSES: COLLIER COUNTY, a political subdivision
Of the State of Florida
�- BC
Y: 4,
Print Name:
Title:
WITNESSES: THE PARTNERSHIP FOR COLLIER'S
�- FUTURE ECONOMY, INC., a Florida
k, 0 le— �' `"i not-for-profit corporation
w� By.
Print Name: >
Title: ,-
STATE OF FLORIDA
COUNTY OF COLLIER
Acknowledged before me this day of 2013, by
the of Collier County, a political subdivision of
the State of Florida, on behalf of the political subdivision. Such person is personally known to
me or has produced as identification.
Print Name:
Notary Public
(SEAL)
- 9
10
6
STATE OF FLORIDA
COUNTY OF COLLIER
Acknowledged before me this day of 2013, by
the of The Partnership for Collier's Future
Economy, Inc., on behalf of the non-profit corporation. Such person is personally known to me
or has produced as identification:
Print Name:
Notary Public
(SEAL)
EXHIBIT A
SCOPE OF SERVICE
FY2014
ORGANIZATION: PARTNERSHIP: The Partnershib for Collier's Future Economv. Inc.
PROGRAM: Economic Development Services
The PARTNERSHIP shall provide the following activities for reimbursement:
Strategic Planning: Develop A STRATEGY FOR ,ECONOMIC DEVELOPMENT FOR
COLLIER COUNTY outlining specific strategies and objectives leading towards those goals.
The plan will be supported by data and analysis and will also examine the -COUNTY'S
competitiveness as the best place in America to live, work and visit. The Plan will be completed
as follows:
Phase 1: Competitive Assessment
The Competitive Assessment will provide a detailed examination of Greater Naples'
competitiveness as a place to live, work, visit, and do business. During this phase, we will
evaluate both quantitative and qualitative data as well as previous research conducted. The
quantitative analysis will build on the Collier County Comparative Analysis Project completed
by Hodges University in 2012 which provided a statistical overview of the COUNTY compared
to 10 other Florida counties. Our Assessment will take this informative, baselinedata a step
further, by expanding the universe of data and by benchmarking Collier County against three
carefully -selected national peer and aspirational communities, the State of Florida, and the
United States.
Rather than simply describing trends for a variety of data points, the Competitive Assessment
will synthesize key findings from the quantitative and qualitative analysis to frame the discussion
around the key "stories" and competitive issues facing the community. This approach is intended
to produce a resource that does not simply identify key findings but uses them to determine
strategic implications for the community.
An Analysis of Greater Naples' "People, Place, and Prosperity"
We will analyze indicators to assess the community's competitiveness across a wide variety of
areas. The final list of indicators to be examined will be developed once a more comprehensive
understanding of the issues facing the COUNTY is gleaned from introductory research and
qualitative input. Our commitment to holistic community and economic development strategic
planning ensures that the Assessment will answer key questions about Greater Naples' People,
the community as a Place, and economic structure issues that affect Greater Naples' long-term
Prosperity. Some of the indicators that maybe included are:
OR
• Focus groups and interviews: Our consultant team, Market Street, will conduct two days
- of input approximately six weeks after the project kickoff meeting is held, including 10-12
interviews and 8-10 focus groups. This represents; what we perceive as the minimum input
necessary to adequately inform the research and strategic planning phases.
Ideal interview candidates are key business leaders, elected officials, regional and state
economic development partners, representatives from the education community,
Excellence in Industry Award recipients, Leadership Collier graduates, and other
community leaders. Focus group categories could include small business owners and
entrepreneurs, large employers, K-12 educators, higher education representatives from the
surrounding region, young professionals, community and economic development
professionals, innovation leaders, and elected and/or appointed officials. The appropriate-
schedule, balance, and composition of interviews and focus groups will be determined
during the project initiation call.
• Online survey: Market Street would also develop and host an online survey that would be
open to all residents and employers throughout Greater Naples. The survey could be
promoted using a variety of outreach methods, including email distribution lists, social
media tools, local media outlets, and partnerships with local service providers and
business establishments. Market Street would work with the client to identify the ideal
survey tool and publicity methods including time -tested and cost-effective survey tools
like SurveyMonkey.com. Our team will work closely with the Partnership and other
stakeholders to align the survey with other ongoing business polling activities to avoid
duplication.
• Project website Finally, our team recommends that a project website be developed to
allow all stakeholders full access to the process and key deliverables once the Steering
Committee has approved these deliverables for public distribution. The project website
provides an ideal location for the survey to,be prominently promoted. For an example of a
current Market Street project website, please see maconbibbedstrategy.com.
Phase 2: Target Business Analysis
Communities across the country are pursuing economic development strategies that seek to
support the development of agglomerations of related business and institutions that can benefit
from co -location and leverage the unique assets and advantages that the communitieshave to
offer. Our Target Business Analysis will identify those sectors of economic activity within
Greater Naples that can drive future growth and wealth creation given the presence of existing
assets that make the community a desirable location for such activities.
Understanding that Greater. Naples leaders consider existing business clusters to include Health
Services, IT, Biotech, Lively Arts, Finance, Hospitality, Retail, and Building Real Estate, our
team will seek to precisely define these clusters, confirm their viability and identify other targets
12 -
that could add to the community's prosperity, including the articulation of specific sub -sector
opportunities.
k Market Street's approach and key concepts
In the field of economic development, there are many methods used to identify economic
development targets; however, many are based on incomplete or strictly industry -focused
(business -sector -focused) methodologies. Such approaches ignore a variety of important issues
from workforce attributes to educational assets to geographic advantages, all of which are vital to
businesses. Market Street's approach to target, identification is rooted in an examination of the
region's workforce — the occupations and types of knowledge that support the region's business
activities — as opposed to strictly focusing on business sector composition and growth. This
"bottom up" approach stands in contrast to the traditional "top down" approach long utilized in
cluster identification and analysis; it recognizes the ever-increasing importance of talent and
workforce sustainability to the business community. It i's complemented by an evaluation of the
region's business climate, infrastructure, research assets, educational programs, and many other
items that factor into site location decisions for specific types of business activity.
The research related to business sector and occupational composition conducted for this phase of
the process will be based on analysis of trends observed in Collier County. However,
consideration will also been given to regional assets located outside of Greater Naples as well.
Data covering inter -industry purchases provides tremendous insight into the degree to which
firms benefit from co -location and the ability to purchase products and services from local
suppliers. By examining the percentage of a sector's requirements (expenditures) that are
satisfied within the community (Collier County), it is possible to determine areas of expenditure
leakage. When firms purchase goods from suppliers outside the community, money is leaving
Greater Naples. When leakage is reduced, employment and income multipliers rise. That is to
say, when leakage is reduced and clustered firms are sourcing locally, the economic impact of
each new job created is maximized.
Methodology
The Target Business Analysis will present a variety of data points covering concepts such as
business sector employment composition, wages, establishments, occupational composition,
workforce demographics, exports, inter -industry expenditures, job openings, and degree
completions. All of the aforementioned quantitative data is sourced from Economia Modeling
Specialists, Inc. (EMSI), an industry-leading provider of proprietary data, aggregated from
public sources such as the Census Bureau, the Bureau of Labor Statistics, the Bureau of
Economic Analysis, the National Center for Education Statistics, CareerBuilder, and many
others. EMSI was acquired by CareerBuilder in 2012.
Phase 3: Marketing Review C�
An analysis of the Chamber and Partnership's
i
economic development marketing efforts will,;,^,m
complement the target business research by s --
confirming the viability of existing programs - -
and identifying potential enhancements to
future efforts. Our team will work closely with " -. E X U T M o R`E'`u
WO.—bM Orel, wPkr O.W f
femmerum
108
Chamber and Partnership staff to gain a full understanding of the overall marketing process to
date.
Using best -practice methodologies and our expertise in economic and workforce development,
Market Street will review current marketing efforts spearheaded by the Chamber and
Partnership. The Review will include an assessment of the Chamber's website to gauge its
effectiveness as marketing tools, with specific consideration of appearance, content,
effectiveness, and utility for external audience information gathering and data collection. There
will also be'a review of advertising and collateral materials, inbound/outbound marketing events,
public relations, trade shows, site location professional visits, and branding and identity -building
efforts.
Coupled with the key findings of the Competitive Assessment and Target Business Analysis,
Market Street will leverage the principal takeaways of the Marketing Review to directly inform
development of key components of the Community and Economic Development Strategy.
Phase 4: Community and Economic Development Strategy
The Community and Economic Development Strategy serves as the blueprint for ensuring that
the Partnership will be able to fulfill its commitment to assure continued growth and viability in
Collier County and for the municipalities within the COUNTY. It will also be a holistic strategy,
with tactical, measurable, and actionable details that will serve as the Partnership's program of
work.
The development of the Strategy will be guided by a proven approach that encourages full
engagement by the Steering Committee. Our methods include the steps outlined on the following
pages.
Review ofKey Findings from Previous Deliverables and Input.- The basis of the Strategy will
emerge from the prioritized targets, existing plans, quantitative research, and stakeholder input.
Issues and opportunities identified serve as the framework to match potential strategies for
economic development.
Draft Community and Economic Development Strategy: The draft Strategy will include
suggested goalsfor each key issue area, developed with close guidance from the Steering
Committee. Potential objectives and action steps for each goal area will be discussed and
explored. The draft will be inclusive of all recommended actions that the research determines are
necessary for Greater Naples to" maximize its potential related to quality economic growth and
diversification. These recommendations will be informed by existing plans, research, and
extensive stakeholder and Steering Committee input.
Intensive Steering Committee feedback: Before the draft Strategy is finalized, Market Street
will incorporate feedback provided by the Steering Committee. Facilitating robust discussions
around the proposed strategic elements and incorporating edits to balance what is realistically
achievable with the civic responsibility to be visionary and bold is crucial to "getting it right.''
_ 14 _
10B
• Prior to the meeting, Steering Committee members will be asked to complete an online
survey related to the draft Strategy's recommendations, the degree to which they support
the recommendations, and how they should be prioritized.
• Market Street will use these survey results to identify areas of consensus and
disagreement according to standard deviation. These .results will inform facilitation of
the Steering Committee meeting so- that discussion of the draft Strategy will be
maximally productive.
• During the meeting, PowerPoint -compatible Turning Point interactive voting will be used
to further spur conversation.
Best Practice Recommendations: Market Street will supplement the Community and Economic
Development Strategy with best practices examples from across the nation that further explain
the individual components of the strategy. These best practices showcase what trailblazers in the
field are doing in order to demonstrate what is possible and can serve as a catalyst for
conversation and excitement about how the Partnership and others may develop its own best -
practice approaches. The best practices included throughout the Community and Economia
Development Strategy will provide Greater Naples with a similar chance to learn from
innovations and successes occurring elsewhere around the country.
Final Strategy. • The final Strategy will incorporate the feedback provided by the Steering
Committee and the best practices previously described.
Phase 5: Implementation Plan
Market Street believes that when the strategic planning process is complete, the real work begins.
We do not plan for the sake of planning or create strategies designed to sit on a shelf. Providing
guidance for timely and effective implementation is one of our core tenets.
As "change agents," the Partnership and Chamber must be inspired by the Strategy. However,
they also must have a blueprint to activate the Strategy's objectives on a day-by-day, month -by -
month, and year -by -year basis until the goals are achieved. While the Partnership will lead
implementation, it will take the complete universe of community partners, including the Collier
County Office of Business and Economic Development, to effectively activate the Strategy's
multiple activities. Tactical action steps that concern key elements like workforce quality,
infrastructure capacity, quality of life and quality of place amenities, public safety, and other
issues will require "a team effort." The importance of the Implementation Plan cannot be
undersold.
If the Strategy represents what Greater Naples needs to do, the Implementation Plan determines
how to do it. The Implementation Plan will serve the dual purpose of both operationalizing the
Community and Economic Development Strategy and aligning the organizational structure and
operations of the Partnership with the Strategy. As such, the Plan will serve as the "road map"
for putting the Community and Economic Development Strategy into . motion.Key components
of the Implementation Plan will inform the partnerships required and progress -tracking tools
necessary for the Partnership to coordinate strategic implementation. These components include:
15 -
109
Capacity and Budget Considerations: Market Street will assess the Partnership and Chamber's
existing capacity to implement the Strategy, using previous interviews and ongoing discussions
with staff and volunteer leaders. This will be inclusive of both funding and personnel .dynamics
needed to successfully carry the organization through the five-year implementation cycle of the
Strategy. Based on the findings of the research phase and the subsequent feedback, Market Street
will assist in determining how to best mitigate resource or staff capacity issues.
Measurement Tools: The Implementation Plan will include benchmarks and performance
measures that will enable the Partnership and primary stakeholders to track the progress of
implementation and goal attainment. Each goal area will have activity measures and longer-term
performance measures.
Performance measures include discrete, measurable indicators that reflect the
effectiveness of the Strategy, such as per capita income, share of residents with a four-
year college degree, poverty rates, average annual wages, commuting times, or other
data -driven, objective gauges of regional progress
Activity measures include actions to pursue and track while implementing the Strategy.
Examples include the number of recruitment leads generated from business retention and
expansion visits, the creation of target marketing plans, and the number of small business
owners and entrepreneurs assisted.
Action Plans: Market Street will assist with the prioritization of key action steps for the first year
of implementation., These activities will include some "quick wins" and the start of certain long-
term efforts. A detailed action plan will also be created for year one and years two through five
of implementation. The Action Plans will include recommendations for estimated launch and
completion date of the activity, lead and support implementation entities, and for some actions,
potential cost to implement. The detailed Action Plans will help the Partnership and its
implementation collaborators operationalize the strategy on a daily basis and provide for
seamless transition from planning to action.
Market Street will also work with the Partnership and Chamber to determine the communications
protocols that will best advance the initial outreach and consensus -building for the Community
and Economic Development Strategy. This includes the potential development of press releases,
Speaker's Bureau PowerPoint presentations, and an Executive Summary brochure highlighting
the plan's key recommendations and activities.
Staff Support: The Partnership will designate and provide a staff person whose total Wages and
Benefits, Payroll Taxes and related expenses shall be reimbursed to the PARTNERSHIP by the
COUNTY at fifty percent (50%) of PARTNERSHIP's cost on a monthly basis, and whose job
will be to provide support services in accomplishing the above referenced Strategic Planning
Process and to provide support services to the PARTNERSHIP in achieving the mutually agreed
upon goals by the COUNTY and .PARTNERSHIP.
- 16 -
The Partnership's 2014 Deliverables (Reimbursable and Auditable): The PARTNERSHIP and
the COUNTY agree that work on the above mentioned items will begin in December 2013 and
work will continue through the fiscal year producing the agreed upon net results: Specific,
annual, reimbursable deliverables include:
I. A Strategic Plan For Economic Development.
2. A Dedicated Staff Person retained by the PARTNERSHIP.
Additional Provisions (Non Reimbursable):
1. The Partnership will serve as the Primary Contact with Enterprise Florida and will
participate in international and domestic. recruitment missions, building relationships
with statewide developers and national site selectors and represent Collier County at
national and international events.
2. The Partnership will promote the economic development of Collier County by
increasing international awareness of the COUNTY while encouraging international
investment into the local economy. This initiative will include such efforts as trade
missions to foreign countries, relationship -building with international site consultants,
and maintaining international contacts.
3. Marketing, Recruiting and Retention/Expansion efforts will be determined by the
Strategic Planning Process.
The County Office Of Business And Economic Development Deliverables: The COUNTY,
through its Office of Business and Economic Development, agrees that in addition to the work of
the PARTNERSHIP the COUNTY will:
1. Present its 2014 Business Plan to the County Commission for adoption
2. Establish local Incentive Policies
3. Explore the feasibility of and acquire resources for a business incubator/accelerator
focusedon Foreign direct Investment and international linkages
4. Improve the COUNTY'S business climate by providing regulatory reform, assistance
and other services.
17 -
109
COMPOSITE EXHIBIT B
METHOD OF PAYMENT
FY2014
ORGANIZATION: The Partnership For Collier's Future Econom-(PARTNERSHIP)
PROGRAM`. Economic Development Services
RELEASE OF FUNDS SHALL BE IN ACCORDANCE WITH THE APPROVED
BUDGET WILL BE MADE UPON RECEIPT OF THE COMPLETED REQUEST FOR
PAYMENT FORM EVERY THIRTY (30) DAYS. NO MODIFICATIONS WITHIN
BUDGET CATEGORIES SHALL BE FUNDED UNLESS PRIOR WRITTEN
APPROVAL HAS BEEN GRANTED BY THE COUNTY ADMINISTRATOR,
WHICH APPROVAL SHALL BE CONSISTENT WITH THE TERMS OF THE
COUNTY/PARTNERSHIP BUDGET AND AGREEMENT AND NOT
UNREASONABLY WITHHELD. PAYMENT REQUESTS SHALL NOT BE
SUBMITTED FOR A PERIOD OF LESS THAN ONE MONTH. THE COUNTY'S
FISCAL YEAR COMMENCES ON OCTOBER 11T AND ENDS ON SEPTEMBER
30TH OF THE FOLLOWING CALENDAR YEAR. INVOICES FOR SERVICES
DELIVERED BETWEEN OCTOBER 11T AND SEPTEMBER 30TH MUST BE
RECEIVED NO LATER THAN OCTOBER IOTH OF EACH YEAR TO ALLOW
CLOSEOUT OF THE COUNTY'S FISCAL YEAR. IN NO EVENT HOWEVER,
-SHALL PAYMENTS TO THE PARTNERSHIP UNDER THIS AGREEMENT
EXCEED $1.11,000.00 PER COUNTY FISCAL YEAR.
TOTAL (County Portion) $111,000.00 (annual"
The requests for payment shall include the report on progress on the strategies and tasks
identified in the agreed Scope of Services.
JL08
BUDGET DETAIL FOR SERVICES
FY2014
ORGANIZATION Partnership for Collier's Future Economy (PARTNERSHIP
PROGRAM: Economic Development
08
EXHIBIT C
PROGRAM PERFORMANCE REPORT
FY2014
ORGANIZATION: The Partnership for Collier's Future Economy (PARTNERSHIP
PROGRAM: Economic Development
REPORT PERIOD THROUGH
PERCENTAGE OR SCOPE OR SERVICES OR COMPONENTS OF CONTRACT
COMPLETED
L ACCOMPLISHMENTS:
IL PROBLEMS:
III. STATUS REPORT ON PROVISION OF SERVICES: (include report period and year-
to-date)
SCOPE OF ANNUAL YEAR
SERVICE PROGRAM REPORT TO % OF GOAL
PROVIDED GOAL PERIOD DATE COMPLETED
(See attached scope of work for detailed deliverables, benchmarks and performance
measures.)
IV. OTHER COMMENTS:
SUPPORTING ATTACHMENTS: Along with summary report, provide Project details by the
four identified deliverables. For specific activities, including applicable accomplishments in:
number of missions, conferences, publications, meetings, and other measurable steps. Attach
verification of payroll and Project Detailed Expense reports. All original time sheets, invoices
and cancelled checks or completed wire transfers are to be readily accessible. Copies of press
releases, media placement and other ads to be maintained and available for on-site review.
108 4
INSTRUCTIONS FOR
PROGRAM PERFORMANCE REPORT
THE PURPOSE OF THIS REPORT IS TO PRESENT A CONCISE REVIEW
SUMMARIZING THE PARTNERSHIP'S ACTIVITIES FOR THE COUNTY FUNDED
PROGRAM. USE ADDITIONAL PAGES ONLY IF NECESSARY/REQUIRED.
The Partnership: Provide name of the PARTNERSHIP as it appears on your Agreement.
Proms: Provide title of the program or general service area as contracted. It is defined in the
Agreement between the COUNTY and the PARTNERSHIP for economic development.
Report Period: Identify dates covered by this narrative report. After the first report, begin with
ending date of the previous report.
I. Accomplishments
Highlight significant or major accomplishments in the COUNTY funded program during
the report period.
II. Problems
Provide a' description of the problems that were encountered during this report period
which would have a negative impact on the program. Also, provide a plan for a
corrective action, to include time of implementation, effect on the program, and indicate
if there is a need to modify the program, goals, Agreement or funding.
III. Status Report on Provision of Services, Goals and Objectives (Report period and year-to-
date
Report statistically on program goal achievements for report period and year-to-date total.
IV. Other Comments
Use this section for general remarks regarding PARTNERSHIP, etc. General
information to assist in understanding the program's operation and purpose may be
included.
Provide any Required Attachment.
a)
CD
CCD
CD n
`D
ca
CD
O
CD
W
r
c
D
�CL•
.0
c:
rno
'��
m
_
�.r
�
D
xRZ
r
rDr-0
000m
o•
CD
o
w
Kmx
CD
n
z�
m
cnX
Z
O
NZ
cn OO
DOR,
■-.I
�
\
p
■
n-
O
'm
ADO
cn
Z
70
Z
Q
D
D m
M
G
n
T
r
ill
^
cn D m
0 W0
m Z
;u 0
� m
9 0
Z
T. -n
Z
C)
=-w
Z O
C
--i 2 i
=
0C
"�
mO`'
a
o
m
��
�
r-�ccnn
m
CL^+
D
0 0
:D<Irl
y
_�
m
ern
0cmno
o
--1
-n T
ov
O
-� -_ m
mZ0
3
NoW��
N
m
�
n
o O
xz0
rco
�
O
2
0-0
p
m
r-�oOZ
�z
�
I
71
2C
�m
O
;10
Z
mZ^'
0�
�`►�
—n
1
O
y
0
D K p
1�.\
m
Kmz
zK
Z
m
rr--
m0o
OM3
m
m
cn
D p i
CD
n
�m
O
�mm
M
m�
�vm
y
m
o�
pc
9
oX
LO
LO
m0
m
o=cmn
1
Z
D m
< Z
�
Cn m =
o 00 D
q n
-a1
r
mm
O
Z
��r
Apr
(�)
>0
0
r
moo
T
D
C C
Z W
�"I - I 0 co
OCA
�m
2
M
Z�
1
Z5
n
a
r
m
I
m
v
T
O
Z
-1
2
m
D
W
r
m
.�
O
2
m
r
m
m
O
m
a
1
r
m
n
Cl)
m
M
z
n
r
m
M
r
m
< CD
-� p m CCD
O oo X =;
C:: C ca p
v Z
--+ C7 D � CD
M
D
C7
m
n
O
=m
r
m
=
-i
m
m
A
cn
Ci
r- m
m�
m
�RZ
�O
r <x
.ti >
o'
com
9 �9
ccn-Zi
=J mD
CD
26
mz
m z
O zm
'
0--t
G)
cn
r- z
O
,
�J
mZ
�0
02
� m =
G)
r6
z 0
Dm
0
WC
m cw
�.
r
m --4 D
O 0
W C')O
Co0o D
`
D
Z oho
m Z
z 0
G)C
C D m m
�O0
�\
�-
-a
ym-0
00'77000J;u
000
m U)
.Z7T
D Z
o�Z
\
n
xm
OZZm
�yT�
CnK
m- - 4�
OO
0cnmo
cn p
O z C13D
��OC7
n
0
C
p
m m O o
C)
O0o
o—�
�
to co?
c�
Z Qzm
z0
W - C:
>
�m
m�
M ��c
mzEZ=
mm
CD
m m
O D
0CC,)
n mrr-
�co
Mo
m X 0°
<Z
Cl) c C
M
Cl) Fn -I
D
mm
�D
pz
�r
Z
as
CD
4
go
=m
r
m
=
-i
m
m
A
cn
Ci
r- m
G)
02
iG)
m Z
CD
CD
cfl (D
v �
C.
DJ
CD
Z
N �
t
0
=n
o CD
rr
n 2)
3 e� h
�D
U)
o O
Mal
su 3
v
— -1 R
Q
im
CL
y
0i
tQ
CD
CL
2)
!-lpk
CD
a
z
O
O
., CD
o
CL
o CD
3
CD
rtO
n
r
X
R
cu
-a
coo
C
O
C
=�
W
r
D
�
_
n
=o
m
_(�
�o
C
r°
Dm.-+
r
O0°m
o
�K
mm
-M
o
M
C_-?
hoc -
n
Z C/3m
Z
C
cCi) m C
0 m
.
U)
cno
�
-z-i-i
mm [
mm�
O
-�
cvCnG)X
C-
M
m m
Oo
m�D
0
Z m
m
G) z z
v
-n
O
m�
m
,
V5 >n
m�
00
z
�r-0
3
m
Coo
Z-TI
Z
=mow
p l
C
= z
G)
W
=
m
c
m
mo-
0>>
-i
.z07
0p
Cl)
m�D
D
=�
O
��m
W
X m
i m p
0cnm
m
Ox
-n r-
�
O
muco
C1
�
0)cz0
-i
ccnK
m
M�
0xzo
r
No
O
m
rm. z
Rc>
W z
-'vim.
=gym
�W
Z
r-
mzn)
W o
n
-�
0
O n
CA
-
00 A
-En
0
z
p
KmMi
n
z
coo
N
rn0o
I
Dm
Dpi
rcn>
�
O
oma
m
zm
om
y
m
m��
m
o�
p
C)
mo
cm/)
Z
Dm
<z
m
Cl)
m=
omD
j
MD
Cl)
m0�
0
=G-)
O
D;>
r
m
Z
�pr
m
oz
r
'�
Koo
�^
v D
C<
Z co
-10 W
OcC-,
�m
2
m
z�
cn
0
z2
G)
a
TO
su 3
v
— -1 R
Q
im
CL
y
0i
tQ
CD
CL
2)
!-lpk
CD
a
z
O
O
., CD
o
CL
o CD
3
CD
rtO
n
r
R
0
Ol
r
m
m
O
—1
m
1
r
co
m
M
z
0
r
m
D
r
O
r
0 Fn
C C
w C -� n0
0
'o =o m >�
40
0 0o m � � �
^� � - =1 m D
O m v' m
Cn Z z m
�O -1 �Z
c O
r mZ pN
-m-1 mm = Zo
G7
TI Om m CW -
m -ID
0 00 w Z>
SOD
-gym >rm
Z � T Z O� p
Z O C D m m
G)x -Ipp
m o� m=—ag i
-i XT In mP0
Op -n W >;o
W m� ODOZ
FT
7 � m D
T T cn
Z
C
0 � O z z m j
Ko Cc0o
-1 �� ;o -H o
m Tn mo
0 0 Cn 2 1'
tnp OZoo"'
Tz �X;o
D mpiv
0� Z OOo
0n A-Aonti
40 NO? c1
z- Z mzm
CD
Z7
CCD
U)
CD
cc
CD
0
CD
m C D p
rZ �nx O`
mc) %UK�cco
mm m.Z cfl
co A o Z D
Cf) m r-
O0 � r
= O
r - 00
no _0
m�
Mn C �
mm O m= \
Z x D
c) z r '-
oC � =m
�m = z0
m m
m n nm
Z = m Z
G-) _D � o
55 o c-)
_ G'
m Z
Z
as
CD
FM
CL
CL
CD
N
N
0
C
CD
cc CD
v �
Q
a)
rmfk
CD
Q
CD
Z7
CCD
U)
CD
cc
CD
0
CD
m C D p
rZ �nx O`
mc) %UK�cco
mm m.Z cfl
co A o Z D
Cf) m r-
O0 � r
= O
r - 00
no _0
m�
Mn C �
mm O m= \
Z x D
c) z r '-
oC � =m
�m = z0
m m
m n nm
Z = m Z
G-) _D � o
55 o c-)
_ G'
m Z
Z
as
CD
FM
CL
CL
CD
N
N
0
C
CD
cc CD
v �
Q
a)
rmfk
CD
Q
Z
as
CD
FM
CL
CL
CD
N
N
0
C
CD
cc CD
v �
Q
a)
rmfk
CD
Q
CCw (
D /D�
-a CD
CD cfl (D
CD v
cm
CDCD
G
CD
Z
C
Q
CD
V
Q 0
N
N a
VV n
O
CID
Q -k,
0
o "a
-a
R �}
O
� r n
� G
Z
1
C:
O
C=
E:
C)
>
cn
m
_
=o
r
rD-o
npoo
or
��
c m'S
m
K m x
n
Om
zcf)
m
C
cno
cnrnc
Omz
ci)z
cn 0
m
m
m�
O�
z
�GGi�
D
?pm
m
02Z
-n
ry
-0-1m-<z
m
cn_Dm
cor
O
m
W
Z;N
-n
Z
o
=-<w
GG)
C
=zW
-
=
m
c
X
m
mo
��Cn
��
a
T
p o
-n
m �
�--im
=�
O
W
m„
X m
0O � p
M�
O
=o
0
mnao
m
n
�z0
r
-n
cf,p
O
0G)2
m
�z
�COZ
X
Z
Z N
0
W
m
-a
On
�
00�
D r
oa50
M
o�
Z
o=,D
D
�m
C
Zoo
(�
CO �
�
m Oo
m
M
74
cn p iv
r
>
cn
-j
O
Z p �
v m
m�'c
cn
m
v0
0�
0
X
oc
r=
;u
w cmn
cn
Z
>M
<z
M
m
CA
m =
oca>
mD --i
a
0
r
=G)
m
O
M
a
q op rr-
m
oz
r
Ko'-
�
oo
c
—1
Z�Qu
�m
2
(=CCnn
�
m
z�
55
0
-�
z
G-)
D2
_
CCw (
D /D�
-a CD
CD cfl (D
CD v
cm
CDCD
G
CD
Z
C
Q
CD
V
Q 0
N
N a
VV n
O
CID
Q -k,
0
o "a
-a
R �}
O
� r n
� G
Z
1
w Z m
CD 2) CD
CD
N CD cc
CD v
�• m
CD
c�
C O
F-
CD
rt
CD
B
Z
O
G
UZ
ccn
CD
4
CL
o CD
yO
0-
-n
O
c
W
C
r
C7
D
cn
_
-p
m O
M
F- O
�
r.
n
�
co
ic
0 Fn
KTx
m
cci,-Zi
=-1
I;oC)
�O
Z C/)rTl
C/) m C:
cmnZ
cn00
—1
Omz
m0
mZ
O
t1
�
Nm
=
���
- z�•
Zpm
rp
m
0Zz
-n
O
��
m
'�
cnDm
mmm
mpp
Xr-0
i
m
0
Z
m
Z=mow
o
-i
�0
C
iZw
O-
=
m
C
X -n
m
m
n0cn
a
T
��
Cn
n r
=j-" m<K
=
O
m
mM
m
�cmo
O
O
mw
�
m0
000 �
cn �
c 0
m
m
C'1
M z m
r
cn p
O
0 c) Z
M
Mz
��D
--1
-V
M
Z
= gy m
0
M
O r
mZN
cc) � o
n
--1
On
Cl)
Dro
2
--j
��v,
m
oK
z
D
y
m
0
zoo
m N
M
m o
I
p N
M
a
mCl)
m�
n
m
�U)
�'
ti
m
p�
mc
o0m
D m
<Z
m
Cl)
cf) m =
pWD
- I
M D
Cl)
-mo 0 --10
=o
O
D;>
r
mm
Z
�pr
m
02
1—
-<
R�00
vD
�m
2
ZT00
�O
Z
T7
m
�
Fn
0
z
=
D
w Z m
CD 2) CD
CD
N CD cc
CD v
�• m
CD
c�
C O
F-
CD
rt
CD
B
Z
O
G
UZ
ccn
CD
4
CL
o CD
yO
0-