Agenda 03/23/2010 Item #16F 5
Agenda Item No. 16F5
March 23, 2010
Page 1 of 8
EXECUTIVE SUMMARY
Recommendation to approve and authorize the Chairman to sign a Memo
of Understanding (MOU) with the Greater Naples Chamber of Commerce to
support funding of a new Visitor Information Center Specialist position at
an annual cost of up to $65,000 payable with TDC funding.
OBJECTIVE: Approve a Memo of Understanding with the Greater Naples
Chamber to support a new Visitor Information Center Specialist position as
recommended by the Tourist Development Council (TDC).
CONSIDERATIONS: The TDC recommended the creation of a new position to
assist our area Visitor Information Centers in distributing more complete
information on the many activities and accommodation options available in
Collier County. The Greater Naples Chamber of Commerce has agreed to
support and administer this new position with a financial contribution from tourism
funds for a period of one year. County staff has researched comparable positions
under the County salary structure, and has recommended an hourly wage of $18.
The Greater Naples Chamber of Commerce has offered a donation of $10,000 to
offset some of the cost of this position. Below is an overview of the Job
Description for this proposed position.
JOB DESCRIPTION:
Overall Responsibilities: Coordinate visitor information supply and distribution
among all Visitor Information Centers in Collier County.
Goals:
. Improve the visitor experience so they return again
. Increase the number of visitors who decide to stay in Collier County
overnight vs. just driving through or staying for the day
. Increase the length of stay of visitors
. Gather statistics/surveys from visitors through information center to help
guide advertising campaigns
Visitor Center locations:
. Everglades Chamber of Commerce
. Immokalee Chamber of Commerce
. Marco Island Chamber of Commerce
. Marco Island Museum
. Greater Naples Chamber of Commerce (home base)
. Downtown Naples Visitor Center
. Naples Depot
. Third Street South Concierge
. Naples Airport
Agenda Item No. 16F5
March 23, 2010
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. Ft. Myers Airport
. Big Cypress and Oasis Welcome Centers
Job Responsibilities:
The following duties would be the responsibility of the Visitor Information Center
Specialist:
Confirm each Visitor Center location has promotional materials from all parts of
the County including Naples, Marco Island, Everglades City, Immokalee, Golden
Gate, and Ave Maria:
. CVB Visitor Guide
. Chamber Visitor Information publications
. Arts & Culture Guide
. Golf Guide
. Meeting Planner Guide
. Tri-fold destination brochures in different languages
. VIP Cards
. Visitor Map
. Area attractions that are important to the community
. Daily discounted hotel rates from the local hotels
Coordinate monthly meetings with Chamber Executives on a rotating location
basis
. Discuss important tourism issues affecting membership and various ways
we can promote each other and ensure tourists are enjoying their stay and
staying longer
Coordinate annual official map publication
. evaluate the functionality of the map
. review contact of publications for accuracy
Coordinate volunteer FAM trips
. Educate volunteers on local lodging, attractions, dining, shopping,
beaches, etc.
Coordinate volunteer recruiting & training
. Recruit new volunteers to support visitor information centers
. Train volunteers on the materials accommodations and attractions
available throughout the county
Maintain Calendar of Events encompassing all of Collier County
. Distribute events calendar to Concierges, Activity Directors, local & state
media
Compile Information Center Statistics
. Monthly report number of visitors to each visitor information center
. Provide the number of hotel referrals given to visitors
. Assist in design of questionnaire and monthly tabulation
VIP Promotion Assistance
. Oversee the gathering of offers to be included in the VIP cards
Agenda Item No. 16F5
March 23, 2010
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. Pro-actively seek key attractions to be included to ensure the card
includes high quality offers
. Ensure card is distributed at various information centers
Assist CVB Sales team with hotels follow up on RFP's and other local promotions
ADVISORY COMMITTEE RECOMMENDATIONS: The TOC unanimously (8-0)
recommended funding the Visitor Information Specialist position at their January
25,2010 meeting.
FISCAL IMPACT: Funds are available in Tourist Tax Fund 184 for the following
costs related to this position for one year. The term of the agreement will run for
12 months from the date of BCC approval and will span two fiscal years.
Base Pay: 40 hours per week @ $18 per hour =$720 per week or $37,440
Estimated Taxes & Benefits: 7,500
Estimated Program Oversight & Administration 11,000
Estimated Office Overhead (Office space at Chamber,
telephone, supplies)
Estimated Travel Reimbursement: (Auto mileage, meals)
Less Contribution from Naples Chamber
TOTAL NET COST:
8,400
10,400
(10,000)
$64,740
LEGAL CONSIDERATION: This item has been reviewed by the County
Attorney's Office and is legally sufficient for Board action. - CMG
RECOMMENDATION: That the Board of County Commissioners approves and
authorizes the Chairman to sign the Memo of Understanding with the Greater
Naples Chamber of Commerce to support funding of a new Visitor Information
Center Specialist position at an annual cost of up to $65,000 using tourist
development funding.
SUBMITTED BY: Jack Wert, Tourism Director
Item Number:
Item Summary:
Meeting Date:
Agenda Item No. 16F5
March 23, 2010
Page 4 of 8
COLLIER COUNTY
BOARD OF COUNTY COMMISSIONERS
16F5
Recommendation to approve and authorize the Chairman to sign a Memo of Understanding
(MOU) with the Greater Naples Chamber of Commerce to support funding of a new Visitor
Information Center Specialist position at an annual cost of up to $65,000 payable with TOC
funding.
3/23/20109:00:00 AM
Date
Prepared By
Jack Wert
Tourism
Director. Tourism
Tourism
3/11/20108:15:48 AM
Date
Approved By
Lyn Wood
Administrative Services
Division
Contracts Specialist
Purchasing & General Services
3/11/2010 10:39 AM
Approved By
Date
Steve Carnell
Administrative Services
Division
Director. PurchaslngfGeneral Services
Purchasing & General Services
3/11/201010:47 AM
Date
Approved By
Colleen Greene
County Attorney
Assistant County Attorney
County Attorney
3/11/20101:58 PM
Date
Approved By
Jack Wert
Tourism
Director. Tourism
T aurism
3/11/20102:28 PM
Date
Approved By
OMS Coordinator
County Manager's Office
Office of Management & Budget
3/11/20104:25 PM
Date
Approved By
Jeff Klatzkow
County Attorney
3/12/2010 2:24 PM
Date
Approved By
Mark Isackson
Office of Management &
Budget
ManagemenUBudget Analyst, Senior
Office of Management & Budget
3/13/201010:47 AM
Agenda Item No. 16F5
March 23, 2010
Page 5 of 8
I
MEMORANDUM OF UNDERSTANDING
VISITOR INFORMA nON CENTER SPECIALIST
THIS AGREEMENT is entered into this _ day of .2010, between Collier
County, a political subdivision of thc State of Florida, with a mailing address of 3301 Tamiami
Trail East, Naples, FL 34112, ("County'') and the Greater Naples Chamber ofComrnerce, Inc., a
Florida 501 C (6) Corporation, with a mailing address of2390 Tamiami Trail North, Naples, FL
34104 ("Chamber").
WHEREAS, the Tourist Development Council recommended creating a Visitor Information
Center Specialist position in conjunction with the Greater Naples Chamber of Commerce to the
Board of County Commissioners; and
WHEREAS, the Greater Naplcs Chamber of Commerce provides visitor information services to
visitors and residents of Collier County; and
WHEREAS, the Greater Naples Chamber of Commerce Board of Directors also recommends
and supports creating the Visitor Information Center Specialist; and
WHEREAS, the County and the Chamber agree to jointly support the Visitor Information Center
Specialist pursuant to the terms set forth in this Mcmorandum of Understanding.
NOW THEREFORE, in consideration of the premises and covenants contained herein, and other
valuable consideration, the report and sufficiency of which is hereby acknowledged, the County
and the Chamber agree as follows:
I. Obligations ofthe Chamber:
A. Hire and supervise the individual to represent the tourism industry to all area
Visitor Information Centers. The Chamber will interview and screen applicants to
determine qualifications for employment.
B. The Chamber w:ill provide appropriate supervisIOn and discipline. When
discipline is warranted, the Chamber ,,~ll provide the County with notice of said
discipline within seven business days from the occurrence. The Chamber will conduct a
six (6) month and twelve (12) month evaluation of the employee and provide the results
to the County within seven (7) business days of the evaluation.
C. The Chamber will be responsible to terminate the employee based on any
violations of Chamber policy. The Chamber will notify the County as soon as possible
but no later than seven (7) business days following the termination.
D. The Chamber will provide the following benefit(s) to the County for use by the
Visitor Center Information Specialist: office space at Chamber headquarters, access to the
-AgenOa1terfi1l1o. 16F5
March 23, 2010
Page 6 of 8
Chamber computer network and professional email address; telephone, fax and copy
machine use. Illese services will be provided at no cost to the County.
E. Insurance. The Chamber will provide all necessary insurance for the Chamber
employee including coverage for auto liability insurance.
F. The Chamber will prepare and present to the County, attention Tourism Director,
a proposed annual budget which will provide the staff position total salary, benefits and
expendi lures for the position.
n. Obligations of the County;
A. Reimburse the Chamber on a monthly basis for the salary, benefits and related
expenses for this position up to a maximum of $65,000 (sixty five thousand dollars) for
twelve (12) months. This arrangement will take effect upon the approval of the Board of
County Commissioners and will continue for twelve (12) consecutive months following
the start date of the individual. The Chamber will issue a monthly invoice to the County
for the salary, benefits and related expenses.
III. Visitor Center Information Specialist Job Description:
The Specialist job description includes, but is not limited to, the following essential
functions of the job:
. Confirm that each Visitor Center, Airport Information Desk or other Visitor Information
locations has the following promotional materials from all parts of the County including
Naples, Marco Island, Everglades City, Immokalee, Golden Gate, and Ave Maria.
o These materials would include CVB Visitor Guide, Chamber Visitor fufonnation
publications, Arts & Culture Guide, Golf Guide, Meeting Planner Guide, tri-fold
destination brochures in different languages, VIP Cards, Visitor Map, area
attraction publications, daily discounted hotel rates from the local hotels.
. Coordinate monthly meetings with Chamber Executives on a rotating location basis to
discuss important tourism issues affecting membership and various ways we can promote
each other and ensure tourists are enjoying their stay and staying longer.
. Coordinate annual official map publication and evaluate the functionality of the map.
. Review content of tourism publications for accuracy.
. Coordinate volunteer familiarization tours of the destination.
. Educate volunteers on local lodging, attractions, dining, shopping, beaches, etc.
· Coordinate volunteer recruiting & training to support visitor information centers.
AgenClaT em o.
March 23, 2010
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Tnlin volunteers on the materials, accommodations and attractions available throughout
the County.
Maintain Calendar of Events encompassing all of Collier County and distribute events
calendar to Concierges, Activity Directors, local & state media.
Compile Information Center Statistics and assemble a monthly report of the number of
visitors to each visitor information center and hotel referrals given to visitors,
Assist in design of visitor questionnaire and monthly tabulation.
VIP Promotion Assistance including gathering offers to be included in the VIP cards,
pro-actively seeking key attractions to ensure the card includes high quality offers and
ensuring cards are distributed at all information centers.
· Make presentations to area groups and businesses to encourage them to bring their
meetings, group functions and reunions to Collier County.
IV. Indemnification
A. Each party shall be liable for its own actions and negligence and, to the
extent permitted by law, Collier County shall indemnify, defend and hold hannless
the Chamber against any actions, claims or damages arising out of Collier County's
negligence in connection with this Agreement, and the Chamber shall indemnify,
defend and hold harmless Collier County against any actions, claims, or damages
arising out of the Chamber negligence in connection with this Agreement. The
foregoing indemnification shall not constitute a waiver of sovereign immunity
beyond the limits set forth in Florida Statutes, Section 768.28, nor shall the same be
construed to constitute agreement by either party to indemnify the other party for
such other party's negligent, willful or intentional acts or omissions.
V. No Partnership.
The parties agree that no partnership is created between the County and the Chamber
regarding the terms of this Agreement.
VI. Term
A. This Agreement may be e"'tended in one-year increments by either party \\~th
three months' (90 days) notice to the other party. This Agreement is subject to the
availability of Tourist Development Tax funds. IfC.ategory B funds are not available, the
County will provide notice in Miting to the Chamber at least thirty (30) days prior to the
termination of the Agreement.
B. Either party may terminate this Agreement for any reason \\~th thirty (30) days
",Titten notice to other party.
I
Date:
ATTEST:
DWIGHT E. BROCK, Clerk
BY:
, Deputy Clerk
?t:1J:~7
Witness
Approved As To Form
and Legal Sufficiency:
~een~. Greene
Assistant County Attorney
I()..TDC~0004614
gen a em
March 23, 2010
Page 8 of 8
OWNER:
BOARD OF COUNTY COMMISSIONERS
OF COLLIER COUNTY FLORIDA
BY:
FRED W. COYLE, Chairman
F COMMERCE
'dent & CEO