Agenda 01/26/2010 Item #14AAgenda Item No. 14A
January 26, 2010
Page 1 of 17
EXECUTIVE SUMMARY
Community Redevelopment Agency FY2009 annual performance appraisal review for the
Bayshore Gateway Triangle CRA Executive Director
OBJECTIVE: To complete the FY2009 annual performance appraisal for the Bayshore
Gateway Triangle CRA Executive Director, and waive annual Merit Pay Award.
BACKGROUND: The Bayshore Gateway Triangle CRA Executive Director is a CRA contract
employee that reports directly to the CRA Board and manages three CRA employees. He
routinely meets with the CRA Board's appointed Local Advisory Board to plan and execute the
CRA Redevelopment Plan, and meets collectively and individually (when required) with CRA
Board members to conduct CRA business and budgetary matters. The Local Advisory Board
meets annually to determine the CRA's annual Plan of Work and then meets with the CRA
Board in January to review and recommend approval of the Plan.
CONSIDERATIONS: The Executive Director provided a commentary and appraisal evaluation
form to the CRA Board for this year's appraisal. Enclosed is the Local CRA Advisory Board
Chairman's recommendation letter. District 1 and 4 CRA Commissioner's completed evaluation
forms are enclosed.
The CRA Executive Director's Employment Agreement provides for a lump sum Merit Pay if
the CRA Board feels that the Executive Director has "met", "exceeded" or "far exceeded" the
Board's expectations for the previous year. Merit pay may be awarded from 3% (minimum) to a
10% (maximum). By the existing contract, merit adjustments shall be awarded as a lump sum
payment for FY2009 performance and not be added to his salary base.
The Executive Director voluntarily waives the annual merit nay award provision of the
employment contract for FY2009.
FISCAL IMPACT: Sufficient dollars exist within the FY10 Fund (187) budget to fund the
contract position. In accordance with BCC FY2010 Budget Policy, no Cost of Living Allowance
(COLA) was awarded.
LEGAL CONSIDERATIONS: This item has been reviewed and approved by the County
Attorney's Office, and is legally sufficient for Board action. (HFAC)
GROWTH MANAGEMENT IMPACT: There is no growth management impact with this
item
RECOMMENDATION: That the CRA Board completes the annual performance appraisal
process for the Bayshore Gateway Triangle CRA Executive Director and waives the provision
for an annual merit pay award this year.
Prepared by. David L. Jackson on January 8, 2010
Executive Director, Bayshore /Gateway Triangle Community Redevelopment Agency
Agenda Item No. 14A
January 26, 2010
Page 2 of 17
COLLIER COUNTY
BOARD OF COUNTY COMMISSIOf
Item Number. 14A
Item Summary: Community Redevelopment Agency FY2009 annual performance appraisal review for the
Bayshore Gateway Triangle CRA Executive Director.
Meeting Date: 1/26/2010 9:00:00 AM
Prepared By
David Jackson
Executive Director, CRA
Date
11912010 8:39:08 AM
Approved By
Heidi F. Ashton
Section Chief /Land Use- Transportatlon
Date
County Attorney
County Attorney
111212010 11:27 AM
Approved By
David Jackson
Executive Director, CRA
Date
1/12/20101:26 PM
Approved By
OMB Coordinator
Date
County Managers Office
Office of Management & Budget
1114/2010 9:49 AM
Approved By
Jeff Klatzkow
County Attorney
Date
1114/2010 4:36 PM
Approved By
Mark Isackson
ManagementlBudget Analyst, Senior
Date
Office of Management &
Budget
Office of Management & Budget
1117/2010 10:20 AM
IBGTRIANGIE 49
® Board of Count] CommisSrJna9
David L. Jackson
Executive
December 31, 2009
CRA Board
Dear Commissioner Fiala,
Commissioner
James N Colette
Chairman
Attached is my October 1, 2008 to December 31, 2009 Performance Appraisal
Commissioner
evaluation form. This year's process requires my "evaluation" to be forwarded
Fred w Coyle
through the CRA Advisory Board to Commissioners Coyle and Fiala for their review.
Commissioner
Your evaluations will be presented to the rest of the CRA Board at the January 26,
Donna Fiala
2010 BCC /CRA meeting for final comment and review.
Commissioner
CRA Advisory Board Chairman's Letter of Recommendation
Frank Halas
For the last four years I have provided an appraisal form similar to the County
Commissioner
Manager Evaluation Appraisal Form with a scoring range between 1 (Below Goal) to
Tom Henning
3 (Exceeded Goal). In previous years, the County's Executive Manager compiled
Advisory
commissioner's scores.
Board
Chairman
Attached to this cover letter is:
Lindsey Thomas
o Local CRA Advisory Board Chairman's Letter of Recommendation,
Vice -Chair
o My personal goals for FY2009, and
Jill Barry
o My performance evaluation form for you to score.
Karen Beatty
Chuck Gunther
My CRA contract allows a cost of living allowance (COLA) increase as
awarded by the BCC to county employees. This year a BCC COLA was not awarded;
Larry Ingram
therefore none shall be allocated. Also at the discretion of the CRA Board, an annual
Maurice
Gutierrez
merit pay shall be awarded of not less than 3% but not greater than 10% of base pay.
This merit award is paid in a lump sum check and not added to my base pay.
Steve Main
Bill Neal
I freely and freely and willin�v waive consideration of an annual merit t)av for this yeazwaive consideration of an annual merit uay for this year.
Honorary
This commitment will be memorialized in the agenda's executive summary for the
Bruce Preble
January 26, 2010 CRA Board agenda.
CRA Stall
It has been a pleasure to serve the community.
David L. Jackson
Executive
Respectfully submitted
P y s
Director
Jean Jourdan
Project Manager
Sue Trone
Project Manager
David L. Jackson
Executive Director
Shirley Garcia
Operations
Coordinator
CRA Advisory Board Chairman's Letter of Recommendation
FY2009 Performance Objectives
CRA Employee Appraisal Form
4069 Bayshore Drive, Suite 1 . Naples, Florida 34112
P: (239) 643 -1115 . F: (239) 775 -4456
www.colliercra.com
1WW1BQH%�I1 A LE
Agenda Item No. 14A
January 26, 2010
Page 4 of 17
CRA Staff
David L. Jackson
Executive
Director
Jean Jourdan
Project Manager
Sue Tmne
Project Manager
Shirley Garcia
Operations
Coordinator
Chairman
4069 Bayshore Drive, Suite 1 . Naples, Florida 34112
P: (239) 643 -1115 e F: (239) 775 -4456
www.colliercra.com
Collier County Community Redevelopment Agency
3301 Tamiami Trail East
CRA Board
Naples, FL 34112
Commissioner
November 30, 2009
James N. Colette
Commissioner
Dear CRA Commissioners,
Fred W. Coyle
Commissioner
As Chairman of the Bayshore Gateway Triangle Local CRA Advisory Board it is my
Chairman
duty to provide input for David Jackson's annual evaluation.
Commissioner
Having served as a corporate chief executive officer for private companies, I have
Frank Hales
had the experience of observing many successful executives in carrying out their duties.
Commissioner
David Jackson has effectively operated the CRA office this last year during a time while the
Tom Henning
country is experiencing a severe economic downturn, and we have realized positive
achievements because of his skilled hands -on management.
a viso
e
David's honesty and work ethic is well beyond expectations, he has and does provide
Chairman
Lindsey Thomas
organizational skills to sustain the achievements of the CRA. He provided the skills and focus
in managing several ongoing projects that will assure positive growth when the Collier
vwl Barry r
Jig Barry
County economic market stabilizes through recovery.
tY through
Karen Beatty
David Jackson has worked closely with your advisory board to develop significant
:husk Gunttw
short and long -term programs. He has developed strategies for those programs that will bring
Maurice
many improvements to this blighted area and has raised the expectations of those that live and
Gutierrez
work in our community.
Larry Ingram
The Bayshore Gateway Triangle Community Advisory Board recognizes the fact that
Steve Main
every day he delivers the necessary leadership and managerial skills that assure success. As
Bill Neal
Chairman of your CRA advisory board I look forward to working with you in the next fiscal
Honorary
year.
Bruce Preble
Sincerelv Yours.
CRA Staff
David L. Jackson
Executive
Director
Jean Jourdan
Project Manager
Sue Tmne
Project Manager
Shirley Garcia
Operations
Coordinator
Chairman
4069 Bayshore Drive, Suite 1 . Naples, Florida 34112
P: (239) 643 -1115 e F: (239) 775 -4456
www.colliercra.com
lwtlBGATE 9AY
TR®
Agenda Item No. 14A
January 26, 2010
Page 5 of 17
Shirley Garcia
Operations
Coordinator
4069 Bayshore Drive, Suite 1 . Naples, Florida 34112
P:(239)643 -1115 . F:(239)775 -4455
www.colliercra.com
FY2009 PERFORMANCE OBJECTIVES
CRA Board
RFPs:
Commissioner
17 acre arcel RFP for mixed use redevelopment — Spring 2009
James N. Colette
Chairman
p
Residential Infill RFP for builders — Oct 2008
Cultural District Plan - Spring of 2009
Commissioner
Fred w. Coyle
ht-Work Project Completion:
Commissioner
Donna Fiala
Bayshore Drive south improvement design — Jan 2009
Residential Landscape /Streetscape Plan — Spring 2008
Commissioner
Frank Halas
Transportation:
Tom Henning
9
Shadowlawn Corridor Funding — 2010
Shadowlawn crosswalk improvements — July 2009
Thomasson Drive to Hamilton Avenue improvements — March 2009
Advisory
Board
Stormwater pond for Gateway Triangle
Fund Phase II construction — Nov 2008
Chairman
Lindsey Thomas
Begin construction — Spring 2009
Stor mwater cooperative for Min- Triangle with catalysts project
Vice -chair
Jill Barry
Redevelopment:
Karen Beatty
CRA & developer public - private partnership — agreements by summer 2009
Chuck Gunther
Bayshore (17 Acres) Cultural District concept planning underway — Spring 2009
Larry Ingram
Increased residential home owner occupation — ongoing
Increase housing stock at the `Gap' level (mid -level workforce) — Summer 2009
Maurice
Gutierrez
Mini-Triangle land assembly and for redevelopment
g Y — Summer 2010 P
Steve Main
Media:
Bill Neal
Positive promotion of CRA area and projects —ongoing
Honorary
Increased exposure in print and TV media - ongoing
Bruce Preble
Sponsorship of private development projects - ongoing
Community participation increased — ongoing
CRA staff
Regularly schedule neighborhood informational meetings — semi - annual
Promotion of CRA through web site and electronic newsletter — monthly
David L. Jackson
Executive
Director
Code Enforcement/Safety (ongoing):
Increased activity — continuous presence
Jean Jourdan
Building maintenance
Project Manager
Crime
Aesthetics
Sue Trone
Project Manager
Shirley Garcia
Operations
Coordinator
4069 Bayshore Drive, Suite 1 . Naples, Florida 34112
P:(239)643 -1115 . F:(239)775 -4455
www.colliercra.com
Agenda Item No. 14A
David Jackson Performance Evaluation January 26, 2010
October 1, 2008 to December 31, 2009 Page 6 of 17
COLLIER COUNTY BAYSHORE GATEWAY TRIANGLE CRA
Name: David Jackson Division: CRA
Title: Executive Director Department: Bayshore Gateway Triangle
Review Date: December 31, 2009 Section:
Section I - Performance Review
A. 2009 Goals and Objectives: List and discuss major obiectives and rP oiecfS.
Goal: 17 acre parcel RFP for mixed use redevelopment — Spring 2009.
Objective: To select a developer or investment group to acquire and redevelop the CRA -owned 17 acre
parcel on Bayshore Drive.
Strateeies•
(1) Develop a scope of work and conceptual set of design guidelines to advertise for a development team
to redevelop the site.
(2) Advertise the RFQ/RFP, receive proposals and select a team.
RESULTS: The Project was successfully bid and a development team, Pizzuti Solutions, LLC, was
selected. The CRA- developer agreement is a two year, two -step process. We are in step one June 2009 to
May 2010. The public outreach, due diligence, and entitlements have been completed. The economic
analysis is 50% complete and a preliminary site plan has been developed and received public review.
The CRA- development team is on track, on schedule and on budget. Step two — transfer of
development rights and vertical construction will come before the CRA Board in FY2010.
Below Goal
Met Goal
Exceeded Goal
l
2
3
3
Goal: Designate a Brownfield Site and execute voluntary cleanup — Fall 2010.
Obiective: To select a `clean' a contaminated site for future redevelopment as part of the CRA -owned 17
acre parcel on Bayshore Drive.
Strateeies•
(1) Develop a scope of work and contract for a team to clean the site.
(2) Submit a Brownfields Site Rehabilitation Agreement.
RESULTS: A contractor was selected and the site was successfully cleaned to FDEP and EPA residential
standards. A Brownfields Site Rehabilitation Agreement was signed by the CRA Chairman which allows
the CRA to receive up to $60,000 tax credits that may be passed on to the future developer of the CRA 17
acre catalyst project.
Below Goal
Met Goal
Exceeded Goal
I
2
3
3
Agenda Item No. 14A
David Jackson Performance Evaluation January 26, 2010
October 1, 2008 to December 31, 2009 Page 7 of 17
Goal: Residential Infill RFP for builders — Oct 2008.
Obiectives•
(1) Advertise an RFP for a design -build residential builder to build four moderately priced homes on CRA
owned land.
(2) Increase residential home owner occupancy.
(3) Increase housing stock at the "Gap" level (mid -level workforce).
Strate¢ies•
(1)
Advertise the RFP.
(2)
Select a builder.
(3)
Enter into an agreement.
RESULTS: The CRA successfully advertised the RFP and selected Kaye Homes as the design-build team
to negotiate a four -home construction project. The CRA and builder could not come to acceptable terms to
enter a contract. The prcjecVRFP was brought to the CRA Board for a review with a recommendation to
reject the bid and re -bid the project at a later date.
Due to the economic recession, banking crisis and large number of home foreclosures, the CRA
staff has determined that a `market watch' approach is the best course of action prior to advertising a new
RFP.
Below Goal
Met Goal
Exceeded Goal
1
2
3
I
a
duct" ,
Goal: Assume administrative responsibilities of two MSTUs within the CRA boundary — Fall 2009.
Obiective: To receive BCC approval to administer Bayshore Beautification and Haldeman Creek MSTUs
and consolidate redevelopment efforts into one office to improve efficiency.
StrateWes•
(1) Demonstrate ability to administer MSTUs.
(2) Secure advisory committee's confidence to be an effective staff to achieve their respective missions.
RESULTS: The BCC unanimously approved the transfer of all administrative duties of the Bayshore
Beautification and Haldeman Creek MSTUs to the CRA staff.
Below Goal
Met Goal
Exceeded Goal
l
2
3
2
Agenda Item No. 14A
David Jackson Performance Evaluation January 26, 2010
October 1, 2008 to December 31, 2009 Page 8 of 17
Goal: Cultural District Plan - Spring of 2009.
Objective: Develop a Cultural District plan and receive approval from the CRA/BCC Boards.
Strateeies•
(1) Conduct a cultural needs assessment study to research the art and cultural organization's demand for
new performance facilities.
(2) Determine the feasibility to create a cultural district and have it become an economic tool for the
redevelopment area.
(3) Develop an RFP to hire a consultant to create a plan to develop a catalyst cultural project.
RESULTS: In concert with the first goal: 17 acre parcel RFP for mixed use redevelopment, the CPA
staff combined strategic components of this goal into the site development RFP. This action negated the
need to hire a separate and independent cultural consultant — thus making this work a collaborative part of
the catalyst project.
As part of the Pizzuti Solutions task order, the development team engaged two cultural
consultants and held two public workshops to determine the local `cultural facilities demand', then
develop a `cultural facility' as part of the 17 acre site development plan.
As a result of the Pizzuti Solutions research, the market study determined:
1. That creation of a Cultural District would be an economic tool for the area.
2. The type of cultural facility component that would be supported by the Collier population, and
3. Included a cultural facility in the preliminary site design.
The next step is to engage a cultural district master plan 'team' to develop the goals, objectives
and strategies to complete the implementation of the cultural district. This will be a part of the 2010 goals
Below Goal
Met Goal
Exceeded Goal
1
2
3
3
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h,L�
'" &d4tr . J./rr A
Agenda Item No. 14A
David Jackson Performance Evaluation January 26, 2010
October 1, 2008 to December 31, 2009 Page 9 of 17
Goal: Bayshore Drive south improvement design — January 2009.
Objective: Advertise for and hire professional consultants to study failing infrastructure, inadequate
transportation systems and substandard streets and make recommendations to correct or improve
deficiencies.
Strateeies•
(1) Focus private sector consultants (with technical expertise in transportation issues) on deficiencies in
local streets and roads as identified in the CRA Redevelopment Plan.
(2) Leverage CRA TIF funds by partnering with the Bayshore Beautification MSTU to fund and design
road and right -of -way improvements to Bayshore Drive south of Thomasson Drive.
(3) Work with Naples Botanical Garden to develop a collaborative team to redesign the road and improve
it.
(3) Hire a transportation consultant to develop conceptual road designs.
(4) Conduct public outreach sessions and neighborhood information meetings to determine the needs of
the community for selected roads.
RESULTS: The CRA funded 50% of a road design concept study with the Bayshore Beautification
MSTU. After community review and input, a street improvement design was selected.
Under the guidance of the CRA staff, the MSTU selected a road design consultant to develop
road construction documents for the improvements. The plans are 60% completed, approved by South
Florida Water Management District (SFWMD) and currently under Collier Transportation Division
review. Once the plans are approved and funded, a construction company will be selected to build the
improvements.
Improvements include:
1. Ten foot wide multi -modal pedestrian sidewalk.
2. Improved swale drainage system.
3. Improved driveways and culverts that have failed.
4. Beautification landscape.
5. Pedestrian scale street lamps.
Below Goal
Met Goal
Exceeded Goal
1
2
3
Agenda Item No. 14A
David Jackson Performance Evaluation January 26, 2010
October 1, 2008 to December 31, 2009 Page 10 of 17
Goal: Residential Landscape /Streetscape Plan — Spring 2008.
Obiective: Engage residential land owners, street by street, to determine their desired improvements to
the public right of way.
Strategies:
(1) Meet with street residents and survey them for desired improvements.
(2) Develop a plan to provide improvements.
(3) Fund and/or coordinate the approved work.
RESULTS: Two residential (dead end) street communities were surveyed for potential improvements:
Jeepers Drive and Lunar Street.
Jeepers Drive concern — drainage & street pavement deterioration:
1. Coordinated with Road & Bridge for routine maintenance to drainage swales and patch missing
pavement at street's dead end.
Lunar Street concern — landscape beautification in public areas:
1. CRA coordinated with MSTU to plant donated flowering plants in public areas and maintain them.
2. Transplanted palms from another landscape project as a reuse of material to the public areas.
Below Goal
Met Goal
Exceeded Goal
1
2
3
3
Goal: Shadowlawn (Residential) Corridor Funding — 2010.
Obiective: Receive funding to implement improvements to the Shadowlawn residential area.
Strategies:
(1) Develop a drainage study to improve stormwater flow and prevent flooding.
(2) Apply for grant funding to implement projects.
RESULTS: The CRA funded a stormwater drainage engineering study to develop an improvement plan
to the residential area's tertiary drainage (swale) system. The study was reviewed by the Transportation
Division and South Florida Water Management District (SFWMD) and accepted by the BCC.
The CRA has submitted one hazard mitigation grant to the State for $305,906 that requires a
local CRA match of $101,968.75. Also the CRA has submitted for a Disaster Recovery Initiative (DRI)
grant in the amount of $2.877,000 to complete all of the work in the triangle. Successful grant awards will
allow the CRA to proceed with an all- encompassing project; otherwise the CRA will budget funds as
available to complete smaller portions of the overall plan.
Below Goal
Met Goal
Exceeded Goal
t
2
3
3
Agenda Item No. 14A
David Jackson Performance Evaluation January 26, 2010
October 1, 2008 to December 31, 2009 Page 11 of 17
Goal: Shadowlawn crosswalk improvements — July 2009.
Obiective: Acquire funding to install sidewalks in the Shadowlawn residential neighborhoods.
Strateeies•
(1) Coordinate planning with Shadowlawn Elementary School.
(2) Collaboratively assist Shadowlawn School and Collier Pathways Department.
(3) Apply for "Safe Routes to School" grant.
RESULTS: CRA staff research determined that state funding was available to install sidewalks in and
around schools that have a preponderance of walking students. Staff collaborated with school officials and
Collier Pathways to document the need for sidewalks.
During strategy meetings it was determined the best course of action to ensure the award of grant
funding was to allow Collier Pathways to be the lead agency.
Collier Pathways submitted the grant on behalf of the school and $305,578 in FY2014 money
has been awarded for new sidewalks.
When sidewalk locations are plannedlcited, CRA will design & fund Shadowlawn Drive
"lighted" crosswalks for school crossing locations.
Below Goal
Met Goal
Exceeded Goal
1
2
3
V4 wt xx. -4
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Goal: Thomasson Drive to Hamilton Avenge Improvements — March 20()9. � 4 -b� 4;
Objective: Develop plans and fund improvements to public transportation, pedestrian mobility, 9
stormwater drainage and street beautification.
Strateeies:
(1) Coordinate planning and funding with the Bayshore Beautification MSTU.
(2) Develop preliminary street design concepts.
RESULTS: The CRA met with concerned parties (area developers, Botanical Gardens, Collier
Transportation) to discuss potential improvements to these two streets. Conceptual street improvement
designs were created and cost estimates were developed. CRA staff engaged the MSTU Advisory
Committee about collaboratively designing and installing future improvements.
With the pending@ completion of the southern Bayshore Drive improvements, the CRA &
MSTU advisory groups agreed that due to funding constraints, 2010 was the best time to RFP for an
engineering design team to develop final design and construction documents to bid.
The MSTU isconsiderina application of Recovery Zone Economic Development Bonds, with
the assistance of the CRA, to fully fund the entire project for FY2011.
Below Goal
Met Goal
Exceeded Goal
1
2
3
0
Agenda Item No. 14A
David Jackson Performance Evaluation January 26, 2010
October 1, 2008 to December 31, 2009 Page 12 of 17
Goal: Stormwater Pond for Gateway Triangle.
Obiective: Become a collaborative partner in the Collier County Stormwater Management Plan for the
Gateway Triangle portion of the CRA.
Strateeies:
(1) Assist in land acquisition to expand the pond for water quality and water quantity.
(2) Develop a plan for tertiary systems maintenance.
(3) Facilitate a public neighborhood information meeting to advise the residential and commercial
property owners about the pond's Phase II construction process.
RESULTS: The CRA maintained a very close and productive relationship with Collier County
Transportation Division to solve the Triangle's historic stormwater problems.
- The CRA contributed $529,000 of CRA TIF towards the purchase of 1.58 acres of land.
- The County has selected a contractor to complete the Phase II portion of the project in 2010.
- The CRA will collaboratively advertise and host a neighborhood information meeting for the County in
order to inform the public about the construction of Phase II of the pond.
Below Goal
Met Goal
Exceeded Goal
1
Z
3
Goal: Stormwater cooperative for Min - Triangle with catalysts project.
Obiective: Receive stormwater credits from SFWMD to be used as an incentive for redevelopment of the
Gateway Triangle area.
Strateeies•
(1) Purchase additional lands to be included in the expansion plans, when designed.
(2) Donate the land to Collier County stormwater pond project.
(3) Apply to SFWMD for credits.
(4) Advertise the credits to potential development teams as an incentive to develop .
RESULTS: The CRA assisted the County with the Phase II expansion and has purchased an additional
0.5 acres of land for $275,000 adjacent to the pond's expansion area. Approximately one acre of
additional land has been offered as an expansion site, but has not been purchased.
Application to SFWMD for stormwater credits for the original purchase has been tentatively
approved (awaiting fugal approval). The credited area covers 20 acres of Gateway Triangle commercial
land. CRA staff continues to market the credits to development teams as an incentive.
Below Goal
Met Goal
Exceeded Goal
1
2
3
David Jackson Performance Evaluation Agenda Item 140
January 266, , 2010
October 1, 2008 to December 31, 2009 Page 13 of 17
Goal: Bayshore and Gateway Overlays amended and codified into the Land Development Code.
Objective: Complete and submit the Overlay's amendments to pass review of Collier Zoning Department
and Collier Planning Commission and present to County Commission for approval.
Stratesies:
(1) Advertise an RFP for consulting services to assist with the rewriting process.
(2) Work with Collier Zoning and Planning Review Department to complete the Overlay amendment for
presentation through the review process.
(3) Make changes to Overlay language and criteria to clarify ambiguities in standards.
RESULTS: CRA has retained a planning and zoning consultant through the RFP process.
A member of Zoning Department staff will be a part of the rewriting process to ensure a
transparent and fluid approval process.
Below Goal
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Exceeded Goal
1
2
3
3
,3
Goal: Mini- Triangle land assembly for redevelopment — Summer 2010
Objective: Acquisition of land as recommended in the CRA Redevelopment Plan to facilitate catalyst
redevelopment projects.
Stratesies•
(1) Determine suitable parcels to purchase.
(2) Offer to buy land.
(3) Secure bank loan as funding source.
(4) Close the sale of the property.
RESULTS: The CRA successfully closed on 6+ acres of commercial in the mini - triangle for $6M, and
has one pending parcel under contract $1.1M to become part of a larger mixed use project with an
investor. The CRA successfully renegotiated a $9M line of credit and acquired additional funding. The
parcels were acquired with an independent bank loan of $13.5M.
CRA staff continues to negotiate with potential development teams to complete the 14 acre mini-
Below Goal
Met Goal
Exceeded Goal
1
2
3
8
Agenda Item No. 14A
David Jackson Performance Evaluation January 26, 2010
October 1, 2008 to December 31, 2009 Page 14 of 17
Goal: Improve media and marketing efforts to inform the public.
Obiective: Actively promote the area's improvement and development opportunities through as many
public relations material as possible.
Strateeies•
(1) Publish electronic and print newsletters.
(2) Update CRA website — to include the Immokalee CRA.
(3) Attend neighborhood meetings and maintain and open door policy.
(4) Actively promote newsworthy topics to Naples Daily News for publication.
RESULTS: Electronic and print communication continues with receipt of good reports from the local
subscribers.
- Creation of a printed newsletter debuted in January 2008. Its second and third edition had an increased
mailing list. CRA and MSTU newsletters will be released semi - annually.
- The CRA web site was launched in May 2008 and completely restructured in 2009. The site now
includes a link to each of the component CRAB: Immokalee and Bayshore Gateway: www.colliercra.com.
- The CRA has opened dialogue with community associations, realtors, and businesses.
Below Coal
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Exceeded Goal
1
2
3
3
OQ21 a
tn�t
Goal: Code Enforcement/Safety (ongoing).
Objective: Assign a CRA staff liaison for local code enforcement activities in the CRA.
Strateeies•
(1) Receive public presentations by Code and Sheriffs Office. Invite the public.
(2) Inform the public through all forms of CRA media as to the positive effects of enforcement of Collier
County Land Code and building maintenance programs.
(3) Inform property owners about CPA grants to repair or abate violations to their property.
RESULTS:
- Code Enforcement Officers and upper level management meet regularly with CRA advisory board
members and attend meetings.
Numerous blighted residential and one commercial property have been abated.
- Collier Sheriff Office documented CRA area crime has decreased 50% over the last three years.
Below Goal
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Exceeded Goal
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N
David Jackson Performance Evaluation
October 1, 2008 to December 31, 2009
B. CRA ADVISORY BOARD GOALS & PROJECTS FY2010
PRIORITIES BY GOAL / PROJECT
Stormwater Improvements — All Neighborhoods
Improve Failing Infrastructure
Complete RFP Process -17 Acre Mixed Use Project (Bayshore)
Complete RFP Process — Residential Infill Project (Bayshore
Develop A Healthy Business Environment
Marketing / PR Plan for CRA Economic Development & Incentives
Complete Cultural District Designation & RFP Cultural Center (Bayshore)
Develop Community Identities Through Streetacape Design and Si na e
Develop a Coherent Plan for Public - Private Partnemhips
Develop Plans for Davis Triangle — Complete Land Assembly for RFP
Work with Public Agencies to Decrease Slight and Crime Rates
C. Unusual Circumstances: List unusual circumstances or special problems. None.
Agenda Item No. 14A
January 26, 2010
Page 15 of 17
D. Self Performance Appraisal: Assess your overall performance.
I am assigned the responsibility of managing a staff of three and charged with the successful completion
of the mission of the Bayshore Gateway Triangle CRA and two BCC MSTUs (Bayshore Beautification and
Haldeman Creek Maintenance Dredging).
The past year's execution of CRA/MSTU projects has been marked with accomplishment. I managed
my staff in a firm and consistent manner, and successfully completed many of the assigned projects and
objectives of the CRA Redevelopment Plan. This office follows the CRA Board's policies as well as the
rules, regulations and policies of the Collier County Board of Commissioners.
January of each year I bring the local advisory board and CRA staff to the CRA Board Chambers to
review the previous year's progress in implementing the CRA's Redevelopment Plan. CRA staff analyzes
the current economic environment and presents the next 12 month's goals for Commissioners to review and
approve. Yearly goals change as items are completed or economic factors come to bear. Some goals are
long -range and remain on the list indefinitely as their strategies and objectives are continuously in work.
Working with the advisory board and local CRA residents and business owners, I have brought
credibility and focus to the mission of the CRA. Together we have built a working organization that
physically accomplishes projects and corrects deficiencies identified in the CRA Plan. My next year's focus
is to provide the leadership to continue to accomplish goals and complete projects. The CRA Board's and
advisory board's goals are transformed into a detailed and clear work plan and then managed by my office.
A most notable action last year was the decision of the BCC to transfer administrative responsibilities of
two Municipal Service Taxing Units to the CRA staff. Those actions were clearly a significant vote of
confidence in the ability to the CRA office to accept additional responsibility and efficiently execute plans.
An area -wide collaborative team has now been created to improve infrastructure and quality of life.
In the 57 months that I have lead the CRA team, the CRA is on track and proceeding full -speed ahead.
We are still a community in transition. Even though current economic conditions are unstable, we are better
off than four years ago and poised to seize every opportunity that presents itself in the near future.
The Bayshore Drive and Gateway Triangle areas of Collier County have a promising and bright future
ahead, and the people that live and work here will ensure its success.
10
Agenda Item No. 14A
David Jackson Performance Evaluation January 26, 2010
October 1, 2008 to December 31, 2009 Page 16 of 17
Section II - Employee Development
A. Education and Training Update: List any job - related courses, training, or seminars in which you
have enrolled or completed since your last review.
FRA Annual Conference; SAP Training, GovMax Training; Brownfields Grant Writing, Purchasing
Best Value Offer (BVO) process, Collier EDC Project Innovation.
B. Personal Development: List or discuss those areas which you believe you can improve upon during the
next performance appraisal period. Also, list specific future promotional or other career development
goals.
In 2010 I will increase marketing and promotion of the future development of the two large CRA -owned
sites (Bayshore Drive 17 acres site, and Davis Triangle 7+ acre site). The American economy is turning
around, as it always does, and the CRA needs to be positioned to hand off these sites to a credible
development team to bring the land up to its highest and best use. I will continue to monitor and update the
CRA's financial strength based on legislative actions and the devaluation of property within the CRA
boundaries.
Secondly I will continue to drive the accomplishment of objectives outlined in the Redevelopment Plan and
continue to create andtuar4e projects that will accomplish those goals.
Thirdly I will continue tfoster a positive cost -to- benefit markilig program to future investors that have
interests in redeveloping the smaller commercial and residential site in the CRA, thus eliminating slum and
blight.
C. Organizational Support: Describe any specific development activities or improvements your supervisor
or the organization can undertake to assist in your department.
None.
&
ate,. �a
11
Agenda Item No. 14A
David Jackson Performance Evaluation January 26, 2010
October 1, 2008 to December 31, 2009 Page 17 of 17
Section III - Performance Objectives
List the major performance objectives you would like to accomplish during the FY2010 appraisal period.
Indicate the objective, how measured, and when it should be accomplished.
Plannine•
Complete CRA Overlay Update (LDC Update) — 2010
Cultural District Concept Plan — 2010
Develop Master Plan & Official Area Designation
Residential Landscape /Streetscape Plan — 2010
Expand Beautification MSTU Boundary — 2010
Transportation:
Bayshore Drive (south) Improvements (MSTU)
Complete Design — March 2010
Bid and Contract Construction — 2010
Shadowlawn Drive Crosswalk Improvements
Design Plans — 2010
Funding and Construction - 2011
Thomasson Drive to Hamilton Avenue Improvements (MSTU)
Design Improvement Plan — 2010
Apply for Funding — 2010
ARRA Recovery Zone Bonds
Complete Construction — 2011
Infrastructure•
Stormwater Pond for Gateway Triangle
Complete construction — 2010
Design and Fund Pond Public Pathway Amenity
Apply for FRDAP Grant — 2010
Complete Construction — 2011
Shadowlawn Residential Stormwater Improvements
Apply for Funding — 2010
Construction Plans — 2010
Complete Construction — 2011
Redevelopment:
Bayshore Drive (17 Acres)
CRA & Developer Public- Private- Partnership — 2010
Mini - Triangle Land Assembly for Redevelopment — 2010
CRA & developer Public- Private- Partnership — 2011
Residential Infill RFP for Builders — 2010
Increase residential home ownership
Increase housing stock at the workforce level
Public Relation & Community Outreach:
Positive promotion of CRA area and projects — ongoing
Increased exposure in print and TV media — ongoing
Create Collier TV Program (quarterly)
Create History Documentary DVD
Community participation increased — ongoing
Regularly schedule neighborhood informational meetings — semi - annual
Promotion of CRA through web site and electronic newsletter — monthly
Code Enforcement/Safety (oneoine):
Increased activity (Code Compliance)
Building maintenance
Continuous presence (Sheriff)
Reduce Crime
Improve Aesthetics in the Public Realm (MSTU)
12
Patricia L. Morgan.m�
From: brock_m [MaryBrock @colliergov.net] 1 [2b[ / kO
Sent: Monday, January 25, 2010 2:23 PM
To: Ian Mitchell, Klatzkow, Jeff, Patricia L. Morgan, Barbetta Hutchinson
Cc: JacksonDavid
Subject: FW: Your review from Commissioner Coyle
Attachments: david jackson.pdf
Good afternoon,
Please see District 4 Evaluation and Back Up Material for Item 14A, to tomorrow's agenda packet.
(executive summary notes that District 1 and 4 were part of the back up.)
Thanks, MJ
(Ian ... for Commissioners packets)
From: JacksonDavid
Sent: Monday, January 25, 2010 1:22 PM
To: brock_m
Cc: ochs I
Subject: FW: Your review from Commissioner Coyle
Mary Jo,
I just received the second half of my annual evaluation (attached). It should be made a part of the Jan 26 "' agenda (Item 14A). Can it
be walked on through Leo's change sheet for all the Commissioners to read?
Let me know.
David Jackson
Executive Director
Bayshore Gateway Triangle CRA
239 - 643 -1115
www.colliercra.com
From: tuckersam
Sent: Monday, January 25, 2010 12:24 PM
To: JacksonDavid
Subject: Your review from Commissioner Coyle
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TRIANGLE
FY2009 PERFORMANCE: OBJECTIVES
17 acre parcel REP for mixed use redevelopment- Spring 2009
Residential Infill RFP for builders- Oct 2008
Cultural District Plan - Spring of 2009
In-WOrk Project Completion:
Bayshore Drive south improvement design - Jan 2009
Residential Landscape5treetscape Plan - Spring 2008
fmnsportation
Shad(wlawn Corridor Funding -2010
Shadowlawn clnsswalk impravernents -July 2009
1honravon Drive to Harnilnm Avenue inlprovenrents - MUCh 2001)
Stormwatnr pond for Gatcwav I I ianglc
Fund Phase II construction - Not 2008
Begin construction Spying 2004
Stoonwatcr cooperative for Min- l -riaiI wifh catalysts project
Redevelopment
C'RA & developer public- private partncreh'ip agreements by summer 2009
Bayshore 01 7 Acres) Cultural District concept planning undci i lo, - Spring 2009
Increased residential horne owner occupation - ongoing
Increase housing stock at the 'Gap' IeN'el (mid -level workfnrcel -- Summer 2009
Mini - triangle and assembly and for redevclopolent - Sunuuer')010
Media'.
Po,silike pin notion of CRA area and pro'iecr,, ongoing
111ere85ed cnpouuc ill print and CV media - ongoing
Sponsonh(p of private do velopment projects - ongoing
Community participation increased - oneonrg
Regularly schedule neighborhood inlormation.d meetings- semi - annual
Promotion of CRA through web site and electronic newsletter- monthh
Code Eatforcement/Salety (ongoing):
Increased activity - continuous presence
Building maintenance
Crime
Aesthetic;
r oa 1 1 1 If, asst'.
David Jackson Performance Evaluation
October 1, 2008 to December 31, 2009
COLLIER COUNTY RAYSHORE GATEWAY TRIANGLE CRA
Name: David Jackson Division: CRA
"title: Executive Director Department: Bayshore Gateway Triangle
Review Date: December 31, 2009 Section:
Section 1 - Performance Review
A. 2009 Goals and Objectives: List and di Lw.s rn yor oeclives and project._.
Goal: 17 acre parcel RI [I for mixed use redevelopment — Sprmn '_009.
Obiective: To select a developer or investment group to acquire and redevelop the CRA -owned 17 acre
parcel on Bayshore Drive.
Strategies:
(1) Develop a scope of work and conceptual set of design guidelines to advertise for a development team
to redevelop the site.
(2) Advertise the RFQ /RFP, receive proposals and select a team.
RESULTS the Protect was successfully bid and a development team Ptrnmn Solutions I LC, was
selected The CRA - developer agreement is a two year, two step process We are instep one June 2009 to
May 2010 -the public outreach. due diligence and entitlements have been completed The economic
analysis is y04o complete and a preliminary- site plan has been developed and recciNed public review.
The CRA - development team is on trick, on schedule and on budget Stcp two transfer of
development rights and vertical construction will come before the Cl2A Board in Ir12010
-- L 5
Goal: Designate a Brownfield Site and execute N olunt art cleanup Fall 2010.
Objective: To select a'cl"I' a contaminated site for future redevelopment as part of the CRA -owned 17
acre parcel on Bayshore Drive.
Strategies:
( I ) Develop a scope of work and contract for a team to clean the site
(2) Submit a Browntields Site Rehabilitation Agreement.
RESULTS: A contractor was selected and the site was successfully cleaned to FDIT and EPA residential
standards. A Brownfields Site Rehabilitation Agreement was signed by the CRA Chairman which allows
the CRA to receive up to $60,000 tax credits that may be passed on to the future developer of the CRA 17
acre
David Jackson Performance Evaluation
October 1, 2008 to December 31, 2009
Goal: Residential htfill RFP for builders — Oct 2008.
Objectives:
(1) Advertise an RFP for a design -build residential builder to build four moderately priced homes on CRA
owned land.
(2) Increase residential home owner occupancy.
(3) Increase housing stock at the "Gap" level (mid -level workforce).
Strategies:
(1) Advertise the RFP.
(2) Select a builder,
(3) linter into an agreement.
----------- . _- - -__ --
RESUI TS: The C'RA successfully advertised the RI -P and selected Kaye I homes as the design -build team
to negotiate a four -home construction project. I he CRA and builder could not come to acceptable terms to
enter a contract. The project"UP was brought to the CRA Board for a review with a recommendation to
reject the bid and re -hid the project at a later date.
Due to the economic recession, banking crisis and large number of home foreclosures. the CRA
staff has determined that a'market watch' approach is the best course Of action prior to advertising a new
RFP.
Belmv Gnat Met G a T ExeeedeU Goal
Goal: Assume administrative responsibilities Of IHO NISI Us within the CRA boundary — Fall 2009.
Objective: To receive 13CC approval to administer Baysho e Beautification and Haldeman Creek MS'TUs
and consolidate redevelopment efforts into one office to improve efficiency.
Strategies:
(1) Demonstrate ability to administer MS I Us.
(2) Secure advisory committee's confidence to be an effective staffto achieve their respective missions.
RESUI FS: 'the BCC unanimously approved the tr ansfer of all admimshA ve duties Of the Bayshore
Beautification and Haldeman Creek MS'fUs to the CRA staff..
Met2 oaf _ ` Exmvd`d Goal
-- ; 3
hrc
David Jackson Performance Evaluation
October 1, 2008 to December 31, 2009
Goal: Cultural District Plan - Spring of 2009.
Objective: Develop a Cultural District plan and receive approval from the ('RA/BC(' Boards.
Strateeies:
(I ) Conduct a cultural needs assessment study to research the art and cultural organization's dernand for
new, performance facilities.
(2) Determine the feasibility to create a cultural district and have it become an economic tool for the
redevelopment area.
(31 Devclop an RPP to hire a consultant to create a plan to develop a catalyst cultural project.
F RCSCL PS In concert with the first goal 17 ac, e parcel Rl•P for mixed ure t edei ch prneni; the CRA
staff'combmed strategic components of this goal into the site development PIT. Thu action negated the
need to hire a separate and independent cultural consultant — thus making this work a collaborative part of
the catalyst project.
As par of the Pizzuti Solutions task order, the development team engaged two cultural
consultants and held two public workshops to determine the local 'cultural facilities demand', then
develop a'cultural facility' as part of the 17 acre site development plan
As a result of the Pizzuti Solutions research, the market study determined:
I. That creation of a Cultural District would be an economic tool for the area.
1 2. The type of cultural facility component that would be supported by the Collier population. and
3. Included a cultural facility in the preliminary site design,
The next step is to engage a cultural district master plan 'tearn* to develop the goals, objectives
and strategies to complete the implementation of the cultural district. "Phis will be a part of the 2010 goals
package.
Below Goal �� Mel ('oat 6xe ceded (oel
4
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David Jackson Performance Evaluation
October 1, 2008 to December 31, 2009
Goal: Bayshore Drive south improvement design — January 2009,
Objective: Advertise for and hire professional consultants to study failing infrastructure, inadequate
transportation systems and substandard streets and make recommendations to correct or improve
deficiencies.
Strategies:
(1) Focus private sector consultants (With technical expertise in transportation issues) on deficiencies in
local streets and roads as identified in the CRA Redevelopment plan.
(2) Leverage CRA TIF funds by partnering with the Bayshore Bea tlifeation MS FU to fund and design
road and right- of-way improvements to Bayshore Drive south of Thomasson Drive.
(3) Work with Naples Botanical Garden to develop a collaborative team to redesign the road and improve
it.
(3) Hire a transportation consultant to develop conceptual road designs.
(4) Conduct public outreach sessions and neighborhood information meetings to determine the needs of
the community for selected roads.
RESULTS, The CRA funded
50M of a road design concept study with the Bayshore Beautification
MS 11, After community review and input, a street improvement design was selected.
Under the guidance of the CRA staff, the MS I U selected a road design consultant to develop
road construction documents for the improvements. I he plans are 60% annpleted, approved by South
Florida Water Management District lSl'WMD) and cmrentl,y raider Collier f rans'portation Division
rev iew -. once the plans are approved and funded, a construction company will be selected to build the
improvements.
improvements include:
L fell fool wide multi -modal pedestrian sidewalk.
2. Improved swale drainage system.
3. Improved driveways and culverts that have Jailed.
4. Beautificaiion landscape.
5. Pedestrian scale street lamps.
- 14v �.
David Jackson Performance Evaluation
October 1, 2008 to December 31, 2009
Goal: Residential Landscape /Streetscape Plan - Spring 2008.
Objective: Engage residential land owners, street by street, to determine their desired improvements to
the public right of way.
Strategies:
(1) Meet with street residents and survey them for desired improvements.
(2) Develop a plan to provide improvements.
(3) Fund and /or coordinate the approved work.
RESULTS: I wo residential (dead end) street communities were surveyed for potenti al nuprovennents:
Jeepers Drive and Lunar Street.
.leepers Drive concern drainage & street pavement deterioration:
I. Coordinated with Road & Bridge for routine maintenance to drainage swales and patch missing
pavement at streets dead end.
Lunar Street concern - landscape beautification in public areas:
t. CRA coordinated with MSTU to plant donated flowering plants in public areas and maintain them.
2. Transplanted palms from another landscape project as a reuse of material to the public areas.
Goal: Shadow lawn (Residential) Corridor Funding -- 2010.
Objective: Receive funding to implement improventents to the Shadowtawn residential area
Strateeies:
(1) Develop a drainage study to improve stornswater flow and prevent flooding.
(2) Apply for grant funding to implement projects.
RESULTS: flue CRA lunded a stormwater dtamaf_c engineering study to develop an improvement plan
to the residential area's tertiary drainage (swale) systems. The study was reviewed by the Transportation
Division and Souris Florida Water Manaccment District (SFWMD) and accepted by the BCC_
The CRA has submitted one hazard mitigation r¢ ant to the State for $305,906 that requires a
local CRA match of $101,968.75. Also the CRA has submitted for a Disaster Recovery Initiative (DRh)
grant in the amount of $2.877,000 to complete all of the work in the triangle. Successful grant awards will
allow the CRA m proceed with art all- encompassing project: othenv se the CRA wid budget funds as
available to complete smaller portions of the overall plan.
U�><
David Jackson Performance Evaluation
October 1, 2008 to December 31, 2009
Goal: Shadowlawn crosswalk improvements - July 2009.
Obiective: Acquire funding to install sidewalks in the Shadowlawn residential neighborhoods.
Strateeies:
(1) Coordinate planning with Shadowlawn Llementary School.
(2) Collaboratively assist Shadowlawn School and Collier Pathways Department.
13) Apply for "Safe Routes to School" grant
RESULTS: CRA staff research determined that state finding was available to install sidewalks in and
around schools that have a preponderance of walking students. Statt'collaborated with school officials and
Collier Pathways to document the need for sidewalks.
During strategy meetings it was determined the best course of action to ensure the award of grant
funding was to allow Collier Pathways to be the lead agency.
Collier Pathways submitted the grant on behalf of the school and $305.578 in FY2014 money
has been awarded for new sidewalks.
When sidewalk locations are planne&cited, CRA will design & fund Shadowlawn Drive
'lighted" crosswalks for school crossing locations.
Belo I Coal Met Goal _ Exceeded Goal
T 2 I _.
'y k te —
Goal: Thomasson Drive to Hamilton Avenue improvements — March 2009.
Objective: Develop plates and fund improvements to puhlic transportation, pedestrian mobility.
stonnwater drainage mid street beautification.
Strategies
(1) Coordinate planning and finding, with the Bayshore Beautification NISI
Develop preliminary street design concepts.
RESULTS: The CRA met with concerned panes (area developers, Botanical Gardens, Collier
I runsportation) to discuss potential improvements to these two streets. Conceptual street improvement
designs were created and cost estimates were developed. CRA staff engaged the MSTU Advisory
Committee about collaboratively designing and installing future improvements.
With the pending the completion of the southern Bayshore Drive improvements, the CRA &
MSTU advisory groups agreed that due to funding constraints, 2010 was the best time to RPP for an
engineering design team to develop final design and construction documents to bid.
'The MSTU is considering application of Recovery Zone Economic Development Bonds, with
the assistance of the CRA, to fully fund the entire project for FY2011.
Met oa
C l T Exceeded Goal
2 J
Z
_/V V L.
David Jackson Performance Evaluation
October 1, 2008 to December 31, 2009
Goal: Stonnwater Pond for Gateway Triangle.
Objective: Become a collaborative partner in the Collier County Stonnwater Management Plan for the
Gateway Triangle portion of the CRA.
Strategies:
(1) Assist in land acquisition to expand the pond for water quality and water quantity.
(2) Develop a plan for teniary systems maintenance.
(3) Facilitate a public neighborhood information meeting to advise the residential and commercial
property owners about the Pond's Phase 11 construction process.
RESULTS: I he CRA maintained a very close and productive relationship with Collier County
Transportation Division to solve the 'Triangle's historic sionn"ater problems.
- The CRA contributed $529,000 of CRA I'll' towards the purchase of 1.58 acres of land.
- The County has selected a contractor to complete the Phase 11 portion of the project in 2010.
- The CRA will collaboratively advertise and host a neighborhood information meeting for the County in
order to iolorm the public about the conetnie0on of Phase If Of the e pond,
Below (:oaf _ Met C cal Exceeded Goal
Goal: Stonnwater cooperative for Min -l- riangle with catalysts project.
Objective: Receive stormwater credits from SFWMD to be used as an incentive for redevelopment ofthe
Gateway Triangle area.
Strategies:
(1) Purchase additional lands to be included in the expansion plaits, when designed.
(2) Donate the land to Collier County stomtwater pond project.
(3) Apply to SFWMD for credits.
(4) Advertise the credits to potential development teams as an incentive to dceelop .
-- — _7
RESULTS: TS: I lic CRA assisted the County w-nh the Phase It expansion and has purchased an additional I
0 5 acres of land for $275,000 adjacent to the ponds expansion area. Approximately one acre of
additional land has been offered as an expansion site, but has not been purchased.
Application to SFWMD for storm" aer credits for the original purchase has been tentatively
approved (awaiting final approval) Ilse credited area covers 20 acres of Gateway i riangle commercial
Land. CRA staffcontinues to market the credits to development teams as an incentive
Below Goat _ Mel Goal i 1 zceeded (;oat
_3 -
low t.
David Jackson Performance Evaluation
October 1, 2008 to December 31, 2009
Coal: Bayshore and Gateway Overlays amended and codified into the band Development Code.
Objective: Complete and submit the Overlay's amendments to pass review of Collier Zoning Department
mid Collier planning Commission and present to County Commission for approval.
Strategies:
(1) .Advertise an RFp for consulting services to assist with the rewriting process.
(2) Work with Collier Zoning and planning Review Department to complete the Overlay amendment for
presentation through the review process.
(3) Make changes to Overlay language and criteria to clarity ambiguities in standards.
RESULTS: CRA has retained a planning and zoning consultant through the RFP process.
A member of Lonmg Department staff will he a part of the rewriting process to ensure u
transparent and fluid approval process.
.... ..... - --- _ ..
Below C oat L Me[ Gonl J F,xceeded — Goal 1
1 2 _ 3
Goal: Mini- l- riangle land assembly for redevelopment -- Summer 2010
Objective: Acquisition of land as recommended in the CRA Redevelopment Plan to facilitate catalyst
redevelopment projects.
Strategies:
(1) Determine suitable parcels to purchase.
(2) Offer to buy land.
(3) Secure hank loan as funding source.
(4) Close the sale of the property.
--- -_
I. RESULTS. ['lie C'RA cu ceessfully closedon 64 acres of commercial in the mini - triangle for $6M, and
has one pending parcel under contract $ I 1 M to become part of r larger mixed use project wnh an
investor. Ine CRA Sacccssfidly renegotiated a $9M line of credit and acquired additional funding. The
parcels were acquired with an indepeneteni bank loan of$13.5M.
CRA staff continues to negotiate with potential development teams to complete the 14 acre ntini-
triangle assembly and redevelpV the siteto its:highest a6dj esf useBelo ;Goal Met oel N;xceed3d Coal
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David Jackson Performance Evaluation
October 1, 2008 to December 31, 2009
Goal: Improve media and marketing efforts to inform the public.
Objective: Actively promote the area's improvement and development opportunities through as many
public relations material as possible.
Strategies:
(I ) publish electronic and print newsletters.
(2) Update CRA website - to include the Immokalee CRA.
(3) Attend neighborhood meetings and maintain and open door policy.
(4) Actively promote newsworthy topics to Naples Daily News for publication.
RESULTS Electrome and print commuuicauon continued with receipt of good reports from the local
subscribers.
- Creation of a printed newsletter debuted in January 2005. Its second and third edition had an increased
mailing list. CRA and MSTU newsletters will be released semi - annually.
- The CRA web site was launched in May 2008 and completely restrucuned in 2009. l tie site now
includes a link to each of the component ('RAs bnmokalee and Bayshora Gateway: www- colliererr.com.
Jhe CRA has opened dialogue with community as,ocitntons, realtors and bsinexe,
_ Below Goul 11et Goal F rceeded Goat
2 _ _ 3
I _ _
u .F..,. -1`tw.a _.+..�. ,.. -,.a .�.i
Goal: Code EnforcemenUSafety (ongoing).
Obieetive: Assign a CRA staff liaison for local code enforcement activities in the CRA.
Strategics:
(I ) Receive public presentations by Code and Sheriff's Office. Invite the public.
(2) Inform the public through all forms of CRA media as to the positive effects of enforcement of Collier
County Land Code and building maintenance programs.
(3) Inform properiy owners about CRA grants to repair or abate violations to their property.
RESULTS:
Code Lnforcement Officers and upper level management meet regularly with CRA advisory board
members and attend ineetings-
- Numerous blighted residential and one commercial properh have been ablied.
- C'olliet Sheriff Office documented CRA area grime has decreased over the last three years
_
-B-Clow (nal Met Coal FxceedeJ Goal
David Jackson Performance Evaluation
October 1, 2008 to December 31, 2009
B. CRA ADVISORY BOARD GOALS & PROJECTS FY2010
:sea - Residential nfill
Business Environmenl
-. Develop Plans for Davis hian_gle - Complete Land Assembly fo
Work with Public Agencies to Decrease Blight and Crime Rates
C. Unusual Circumstances: List unusual circumstances or special prohlerns. None.
D. Self Performance Appraisal: Assess y »nr overall perJarmance.
1 am assigned the responsibility of managing a staff of three and charged with the successhil completion
of the mission of the Bayshore Gateway'friangle CRA and two BCC' MSTIIs (Bayshore Beautification and
Haldeman Creek Maintenance Dredging).
The past year's execution of CRA /MSTtI projects has been marked with accomplishment. I managed
my staff in a firm and consistent manner, and successfully completed many of the assigned projects and
objectives of the CRA Redevelopment plan. This office follows the CRA Board's policies as well as the
Hiles, regulations and policies of the Cother COnmY Board of Commissioners.
January of cacti year I bring the local advisory board and CRA staff to the CRA Board Chambers to
review the previous year's progress in implementing the CRA's Redevelopment Plan. CRA staff analyzes
the current economic environment and presents the next 12 months goals for Commissioners to review and
approve. Yearly goals change as items are completed or economic inctors come to bear. Sonte goals are
long -range and remain on the list indefinitely as their strategies and objectives are continuously in work.
Working with the advisory board and local CRA residents and business ownels, I have brought
credibility and focus to the mission of the CRA. 'fogethei we have built a working organization that
physically accomplishes projects and corrects deficiencies identified in the CRA Plan. My next year's focus
is to provide the leadership to continue to accomplish goals and complete projects. The CRA Board's and
advisory board's goals are transformed into a detailed and clear work plan and then managed by my office.
A most notable action last year was the decision of the BCC to transfer administrative responsibilities of
two Municipal Service Taxing Units to the CRA staff. "Chose actions were clearly a significant vote of
confidence in the ability to the CRA office to accept additional responsibility and efficiently execute plans_
An area -wide collaborative team has now been created io improve infrastructure and quality of life_
In the 57 months that I have Lead the CRA team, the CRA is on track and proceeding fill -speed ahead.
We are still a community in transition. Even though current economic conditions are unstable, we are better
off than four vears ago and poised to seize every opportunity that presents itself in the near future.
Ilie Bayshore Drive and Gateway 'triangle areas of( other County have a promising and bright future
ahead, and the people that live and work here will ensure its success.
David Jackson Performance Evaluation
October 1, 2008 to December 31, 2009
Section It - Employee Development
A. Education and Training Update: List on) joh- related courses, training, or seminars in which you
have enrolled or completed since your Iasi renew.
FRA Annual Conference: SAP "training, GovMas Training; Brownftelds Gram Writing, Purchasing
Best Value Offer (BVO) process, Collier BDC Project Innovation.
B. Personal Development List or discuar those areas which you helieve )nu can improve upon during the
nest perlbrmance appraisal period .41sn, list specific haute promotional or odor career development
goals.
In 2010 1 will increase marketing and promotion of the linure development of the two large CRA -owned
sites (Bayshore Drive 17 acres site, and Davie "triangle 7+ acre site). The American economy is turning
around, as it always does, and the CRA needs to be positioned to hand off these sites to a credible
development learn to bring the land up to its highest and best use. I will continue to monitor ,old update the
CRA', financial strength based on legislative actions and the devaluation of property within the CRA
boundaries.
Secondly I wilt continue to drive the accomplishment ol'objectives outlined in the Redevelopment Plan and
continue to create and mange projects that will accomplish those goals.
Thirdly I will continue to foster a positive cost -to- benefit marking program to future investors that have
interests in redeveloping the smaller commercial and residential site in the CRA, thus eliminating slum and
V.Ho6e
David Jackson Performance Evaluation
October 1, 2008 to December 31, 2009
Section III - Performance Objectives
List the major performance objectives you would like to accomplish during the FY2010 appraisal period.
Indicate the objective, how measured, and when it should be accomplished.
Phomine:
Complete CRA Overlay Update (LDC Update) - -2010
Cultural District Concept Plan - 2010
Develop Master Plan & Official Area Designation
Residential Landscape /Streetscape Plan -2010
Expand Beautification MSIU Boundary - ^_010
Transportation:
Bayshorc Drive (south) Improvements (NISI U)
Complete Design - March 2010
Bid and (.,on tract( onstruction - 2010
Shadowiawn Drive Crosswalk Improvements
Design Plans - 2010
Funding and Construction - 2011
'Diomasson Drive to I lam ilton A%enuc Irnpmvements (MS I U)
Design Imprmement Plan - 2010
Apply for Funding -2010
ARKA Keeovery Zone Bonds
Corplete Construction 2011
Infrastructure:
Stormwater Pond for Gateway 'Triangle
Complete construction - 2010
Design and Fund Pond Public Pathway Amenity
Apply for FRDAP Grant -'_010
Complete Construction - 2011
Shadovhtwn Residential Stormwater Improvements
Apply for Funding - 2010
Construction Plans 2010
Complele Construction -401 I
Redevelopment:
Bayshore Drive (17 Acres)
CRA & Developer Pubic- Private- Partnership -2010
M ini- t riangle Land Assembly for Redevelopment - 2010
CRA & developer Public-Pi ivate- Partmership -2011
Residential InElI REP for Builders'- '_(110
Increase residential [tome ownership
Increase housing stock at the workforce level
Public Relation & Community Outreach:
Positive promotion of CRA area and projects- ongoing
Increased exposure in print and TN media - ongoing
Create Collier TV Program (quarter],)
C:cate History Documentary DVD
Conununih pa rocipation increased - ongoing
Regularly schedule neighborhood informational meetings- semi - annual
Promotion of CKA through web site and electronic newsletter monthly
Code Enforcement /Safety (onpoin¢):
Increased activity (Code Compliance)
Building maintenance
Continuous presence (Sherif7)
Reduce Crime
Improve Aesthetics in the Public Realm (MS FU)
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