Agenda 04/12/2011 Item #16A 9
4/12/2011 Item 16.A.9.
EXECUTIVE SUMMARY
Recommendation to adopt the Collier Area Transit Mobility Management Plan and authorize the
County Manager, or his designee, to implemcnt suggested recommendations.
OBJECTIVE: To approve the Collier Area Transit (CA T) Mobility Management Plan.
CONSIDERATIONS: Collier County was awarded funding under the Federal Transit Administration
(FT A) FY2008-2009 Section 531 I American Recovery and Reinvestment Act (ARRA) in the amount of
$100,000 to develop a Mobility Management Program. One of the objectives for this funding is to get the
community (including businesses, workforce and economic development agencies, educators, and heaith
and human service providers) and public transpoltation providers to work collaboratively towards
promoting the benefits of mobility through transit and other alternative transportation modes. This plan
should not be confused with the Master Mobility Plan, although the strategies developed for ridership
will derive some of the same benefits as reducing vehicle miles traveled.
In order to accomplish the objective of the program the first step in the process was to prepare a Mobility
Management Plan. The consultant firm, Renaissance Planning Group (RPG), was hired to develop a
Mobility Management plan for the County. In the development of the plan it was important to identify the
riders and to understand how they become aware of the transit system. RPG met with stakeholders,
including passengers and agencies that utilize the coordinated transportation services to establish two
community transportation Rider Profiles (a general community transit rider and a general resident with
high potential for community transit use) which became the basis for developing the program strategies.
RPG defined market area(s) and segments based on the analysis of the profile information gathered from
human service agencies, rider surveys and stakeholdcr surveys.
Once existing conditions were analyzed and the potential for ridership growth and shifts were evaluated,
the plan and its outreach message were developed. The attached Plan recommends producing marketing
materials for distribution within the community with concentration on the defined target market areas;
developing a central "Collier County Mobility Management"' website; developing forms of electronic
media that can be provided online for users who have access to the intemet; and the development of a
self-training video.
Furthermore, to effectively implement the strategies recommended in the Mobility Management Plan the
consultant recommendcd hiring a contracted Mobility Manager as a high priority. The purpose of the
Mobility Manager is to communicate and coordinate with agencies and clients. The Mobility Manager
would provide travel training and assist clients making the transition to the fixed route system. Although
the use of printed material and electronic media is a means for communicating information about the
system to the public and potential users, there is nothing more effective than one-on-one communieation
to ensure the target market is receiving the necessary information and assistance. An effective program
can provide a means for service coordination. attract and rctain riders to an appropriate service type. build
community support, establish clear partnerships and collaboration for funding oppOltunitics. and establish
an environment in which public transportation is viewed as a benefieial eommunity service.
-
In addition to increasing efficiency and providing riders with multiple mobility options; educating Collier
Area ParaTransit riders on how to use the fixed route system may lead to cost savings for Collier County.
The FY 2010 average per trip cost to transpOlt a passenger on the Paratransit system in Collier County is
Packet Page -1735-
4/12/2011 Item 16A9.
$28.66 compared to an average per trip cost to transport a passenger on the fixed route system of $4.58.
According to "Creative Ways to Manage Paratransit Costs'.. prepared by the Center for Urban
Transportation Research (CUTR) in June 2008:
One of Ihe /1/051 cost-effective ways to manage paralransil costs is to Iransilion paratransit
passengers who are ahle to lIIilize the fixed-route system. The financial impact of moving even a
single person from paratransit service 10 the fixed route system can he dramatic ....
Even assuming that CAT would pay for the monthly pass, the potential annual savings could range from
$2,541.36 to $13,756.80 per person (depending on how many trips per month the passenger would take,
as illustrated in the table below).
Trips Cost Cost of Fixed Route Monthly Annual
Travel Frequency pcr per Monthly Pass Sayings Savings
Month Month (Red uced Fare)
1 roundtrip per week 8 $229.28 $17.50 $211.78 $2,541.36
3 roundtrips per week 24 $687.84 $17.50 $670.34 $8.044.08
5 roundtrips per week 40 $1.146.40 $17.50 $1.128.90 $13.756.80
The following documents were designed for CA T as part of the Mobility Management project and will be
reprinted and distributed to agencies and businesses as a means to increase ridership.
1) User Guide - Outlines how an individual would access more complicated services like the fixed-
route system. The guide would take the user through the steps of reading a transit map,
determining the nearest location of a bus stop, boarding, dc-boarding, and making a return trip
home.
2) Pocket Guide - A note card that outlines short tips and rcminders of how to access the transit
service. This provides added assurance to those still uneasy about switching to unfamiliar
servIces.
3) Travel Training Guide - Helps individuals that need extra help or SUPPOlt to make trips safely on
their O\VI1 using transit. A specific travel training program \\'as designed that provides defined
information so that any person involved in Mobility Managcmcnt has the ability to conduct
training. The guidebook provides the base understanding of the purpose of the materials, how to
select and est:lblish trainers, and an explanation of each aspect of the travel training program.
Additional ARRA grant funds are available to be utilized for the recommendations specified in the Plan
including, but not limited to: priming materials (()r distribution; developing a user friendly website; and,
and establishing a contracted Mobility Manager position. The Mobility Manager would be a contracted,
grant funded position through the duration of the grant period (Dccember 31. 2012). If it is determined
that such a position is feasible, the role and responsibilities of the Mobility Manager position will be
defined and brought back to the County Manager for his consideration.
FISCAL IMPACT: The tunding for implementing the recommendations from the plan will not
exceed $46,000. This fWlding is available in Fund 125, within Project No. 35065. The source of
tunding is ARRA FTA Section 5311 grant funding.
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4/12/2011 Item 16A9.
LEGAL CONSIDERATIONS: This item has been reviewed and approved by the County
Attorney's Office, is legally sufficient for Board action and only requires a majority vote-SRT.
GROWTH MANAGEMENT IMPACT: Consistent with Objective 10 and 12 of the
Transportation Element of the Grov.'lh Management Plan.
RECOMMENDATION: That the Board of County Commissioners adopt the Mobility
Management Plan and authorize the County Manager, or his designee, to implement suggested
recommendations.
Prepared By: Brandy Otero, Associate Project Manager, Alternative Transportation Modes
Department
Attachments: (I) Mobility Management Plan; (2) User Guide; (3) Pocket Guide; and (4) Travel
Training Guide
Packet Page -1737-
4/12/2011 Item 16A9.
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.A.9.
Item Summary: Recommendation to adopt the Collier Area Transit Mobility Management
Plan and authorize the County Manager, or his designee, to implement suggested
recommendations.
Meeting Date:
4/12/2011
Prepared By
Name: OteroBrandy
Title: Project Manager, Associate,Transportation Engineering & Construction Management
3/23/201 I 3:48:53 PM
Submitted by
Title: Project Manager, Associate, Transportation Engineering & Construction Management
Name: OteroBrandy
3/23/2011 3:48:54 PM
Approved By
Name: SotoCaroline
Title: Management/Budget Analyst,Transportation Administr
Date: 3/23/2011 4:42:45 PM
Name: CarterGlama
Title: Manager - Public Transit,Alternative Transportation Modes
Date: 3/24/2011 8:46:04 AM
Name: BetancurNatali
Title: Executive Secretal)',Transportation Engineering & Construction l'vfanagcl11cnt
Date: 3/25/20118:55:16 AM
Name: OberrathKarcn
Date: 3/28/2011 1 :04:54 PM
Name: ArnoldMichelle
Packet Page -1738-
Title: Director - AIt Transportation Modes,Alternative Tr
Date: 3/28/20113:01:47 PM
Name: FederNorman
Title: Administrator - GrO\vth Management Div,Transportati
Date: 3/28/2011 4:08:55 PM
Name: MarcellaJeanne
Title: Executive Secretary, Transportation Planning
Date: 3/28/20114:13:06 PM
Name: FoordMarlene
. Title: Grant Development & Mgmt Coordinator, Grants
Date: 3/29/2011 8:33:40 AM
Name: TeachScott
Title: Deputy County Attorney,Counry Attorncy
Date: 3/29/2011 8:48:28 AM
Name: KlatzkowJeff
Title: County Attorney.
Date: 3/30/2011 11 :47:51 AM
Name: Stanley Therese
Title: Management/Budget Analyst, Senior.Office of Management & Budget
Date: 4/1/2011 12:31:40 PM
Name: KlatzkowJeff
Title: County Attorney,
Date: 4/4/2011 10:36:36 AM
Name: OchsLeo
Title: County Manager
Date: 4/4/2011 11:59:01 AM
Packet Page -1739-
4/12/2011 Item 16.A.9.
4/12/2011 Item 16.A.9.
Collier Area Transit
ca
Mobility Management Plan
This Project was funded by the
American Recovery and Reinvestment Act-2009
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Prepared by,
RENAISSANCE PLANNING GROUP
February 22, 2011
Packet Page -1740-
4/12/2011 Item 16A9.
Introduction
The ability to access goods, services, and social interaction is essential to an individual's high
quality of life. Some people may take their mobility for granted, rarely considering how we are
able get to a doctor's appointment, the grocery store, our place of employment, or a friend's
house. Others, however, do not have the luxury of indifference to transportation concerns.
People with disabilities, the elderly, and those with low incomes can be particularly impacted by
a lack of mobility options available to assist them. Fortunately Collier County, like all other
counties in Florida, has established a coordinated transportation system that plans and provides
transportation services to those who are transportation disadvantaged, improving efficiencies and
increasing mobility options. To suppiement the coordination, and to better understand and match
consumer needs with transportation resources, Collier Area Transit (CAT) has developed a plan to
establish the role and strategies of mobility management.
This mobility management plan presents strategies that are rooted in two sets of dynamics:
alternatives versus options and access via mobility. Understanding the contexts these dynamics
create determines the level of mobility management services that can be provided, and the focus
of outreach efforts.
Alternatives versus Options
An option is something that is available as a choice, usually one out of many. An individual
typically has options when they can choose between two variations of the same services. For
transit this could be the difference between choosing to use fixed-route or demand-response
services. Each offers specific benefits and barriers, but both still provide a means of reaching 0
destination. An important aspect of an option is that one must be able to choose one option in
preference over another. For transit this means Collier County residents have the option between
two types of transit services but if they are unaware or unfamiliar with one of the two services,
then service options are significantly reduced or eliminated. This impact causes someone's mobility
choices to shift to alternatives. An alternative is a choice between two mutually exclusive
possibilities. If 0 resident is limited to only using one form of transit services, he/she now only has
alternatives between various modes: walking versus transit, or using an automobile versus a taxi
service. Commonly, a transit user is simply unaware of transportation options, therefore creating a
perceived limit on alternatives. Mobility Management seeks to inform all existing and potential
transit users to ensure they are aware of all options, hopefully eliminating the perception of
limited alternatives.
Accessibility via Mobility
Accessibility is a quality of how easily on individual obtains, reaches, or uses options or
alternatives. Following the transit discussion above, knowing that 0 bus stop is located two blocks
away creates access. But, various forms of accessibility require effort and thus a person must
expend a certain amount of energy. In this context, individuals tend to weigh the benefits of
various transit options with the level of effort required to access them. This means mobility
management distinguishes the level of effort each user group is willing to expend as related to
each type of transit service. Once an individual has determined access, the focus shifts to mobility.
Mobility is the capability of moving or of being moved from one place to another. Like
accessibility, mobility is a process-oriented quality of a person's life. True mobility consists of an
individual's ability to freely and effortlessly move from one place to another whenever and
however the individual wants to move. A low-mobility individual is someone who cannot move
effortlessly from one place to another whenever he/she wants to move. If a person is not very
mobile (different mobility options are not available or come with a high cost) many items or
services will not be very accessible to that person. For transit, this means if an individual is limited
to a single transit option, then their mobility will be restricted. The concept of mobility
management is to ensure individuals are aware of all the travel options, creating the highest
mobility possible.
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1 I Page
4/12/2011 Item 16.A.9.
It is important to understand these dynamics when defining mobility management communication
strategies. Since there are on-going efforts for coordination of services, the role of mobility
management becomes one of coordinating awareness of services available, thus increasing travel
options, access, and mobility. For Collier County, the role of mobility management will be one that
provides information to residents that effectively communicate the range of coordinated
transportation services to customers including older adults, people with disabilities, and individuals
with lower incomes. To achieve this, Collier County's mobility management strategies must
understand who is using (or could use) the transit services, why and how they access such services,
and what information they need to make their mobility choices. The Collier Area Transit Mobiiity
Management Plan provides direction for the implementation of ideas and materials that
encourage residents of Collier County to more efficiently utilize transit resources.
Mobility management strategies will differ from traditional transit services in the following ways:
. Mobility management disaggregates service planning and markets in order to beller
serve individuals and the community. Traditional transit service planning aggregates
demand on centralized, highly traveled routes of a transit system. The idea is to match
specific travel needs with the most efficient service;
. Mobility management focuses on service diversity and a "family of transportation
services" to reach a wide range of customers versus traditional transit systems that are
built on the principle of unified regional service coverage. A "family of transportation
services" is a wide range of travel options, services, and modes that are matched to
community demographics and needs;
. Mobility management uses multiple transportation providers to offer the most efficient and
effective service to 011 individuals. Traditional transit agencies typically use a single
operator to deliver all services; and
. Mobility management underscores the importance of service advocacy as a way to
improve public transportation management and delivery. Mobility managers act as travel
agents/service coordinators to seek the most effective means for meeting an individual's
transportation needs. Transit agencies generally focus on the direct provision of services.
The practice of mobility management will be based on four principal functions:
. Understanding customers and their travel needs.
. Communication and education of all transportation options.
. Educating customers of how to access services.
. Working with human service agencies to help provide information to patrons.
Other Community Transportation Planning Documents
Residents needing transportation alternatives are fortunate to live in the state of Florida. The
state has established a Transportation Disadvantaged framework that encourages human service
providers and transportation providers to communicate regularly and discuss solutions for the
communities' mobility problems. Each county has a single community transportation coordinator
(CTC) or mobility manager approved by the Transportation Disadvantaged Commission (TO).
These include: county and city governments, private non-profits, and private for-profit entities. All
agencies must contract with eTe and honor the rates approved in locally deveioped coordinated
pians. Over 50 million coordinoted trips are being provided annually through the coordinated
systems. Each county must have a local coordinating board (LeB) chaired by a local elected
official. The LCB oversees local services, reviews grievances, and makes recommendations to the
commission for changes; Local boards are staffed by metropolitan planning organizations or
other approved local planning entities and funded by the TO Trust Fund.
Collier Area Transit Mobility Man Packet Page -1742-
2 I Page
4/12/2011 Item 16.A.9.
Regional coordination is encouraged with several multi-county coordinated systems in place as
well as regional coordinating boards exist in a few areas. A state commission oversees the TD
program in 67 counties, administers the Transportation Disadvantaged Trust Fund that supports
coordination activities and direct services for the transportation disadvantaged (trips and capital)
and through contractual arrangement administers the state's Medicaid Non-Emergency
Transportation Program. These arrangements effectively foster human service transportation and
rural transit service coordination, establishing the goal of providing increased mobility and
accessibility.
Purpose of Plan
For other states, localities face the challenge of coordinating transportation solutions, as well as
working on increasing the community's mobility and increasing transportation options and access.
As discussed above, Florida counties benefit from state-assisted transportation coordination, so
this plan focuses on strategies for communication with individuals and communities rather than the
formation of transportation solutions. This plan outlines the information and methods by which
Collier Area Transit should communicate and what types of communication work best. The goal is
to provide a means by which to educate individuals and stakeholder of how to best take
advantage of CA T's various transit services.
As population dynamics change and growth occurs, this plan should be updated to reflect new
strategies and communication methods. One of the strategies provided near the end of this plan
identifies the need for a mobility manager. It is best if this document serves as a guidebook for
that position, directing outreach efforts and communication. As more discussions with stakeholder,
human service agencies, and individuals continue, information in this plan should be updated to
reflect a refined understanding individual and community needs.
Who Mobility Management Serves
This mobility management plan has been prepared to respond to information needs of a wide-
range of existing and potential transit users, as well as agencies and entities as related to their
role in coordinating human service transportation. While CAT does serve the general public and a
large number of different populations within the county, this particular plan focuses on two groups
of transit users: "target population markets" and "vulnerable populations." The largest transit
users groups served by the mobility management strategies are likely to be persons with
disabilities, frail older adults, and individuals moving from public assistance to self-supporting
employment because these are the groups whose transportation needs are addressed by maior
federal transportation programs: Federal Transit Administration's New Freedom, Job
Access/Reverse Commute (JARC) and FTA Section 5310 programs.
Target population markets are those individuals who have a general understanding of how to
access all types of transit services, but lack information needed to make chooses for efficient use
of service. These groups tend to access information online and obtain printed materials from an
entity as referral (typically social service agency or a medical service provider). These groups
tend not to need assistance with travel training, or explanation of how to use service like the
fixed-routes. These transit users include:
. Persons with disabilities . Veterans
. Seniors . Carless individuals and families
. Welfare-to-work clients . Children/Youth
. Unemployed . General Public (including tourists and
. Underemployed visitors)
Collier Area Transit Mobility Man Packet Page -1743-
3 I Page
4/12/2011 Item 16.A9.
It is important to distinguish the difference between those who simply need to access information
or be informed, and those that may need further assistance such as one-an-one training. The latter
group of transit users is considered a vulnerable population. They tend to be individuals who
continue to utilize transit services that are most familiar to them, and provide the most sense of
safety and security. Expanding their understanding of other transit options requires several steps
of assistance: repeated provision of information, training for how to access and use services, and
information for continued use. These transit users include:
. Persons with disabilities/persons with . T ra nsportation- d isa dva nta g ed
varying functional abilities . Seniors with limited mobility
. Non/Limited English speaking . Homeless
. Residents of institutionalized settings . Children and youth
. Welfare-to-work and low-income . Refugees and immigrants
. Veterans
When defining the types of "markets" there is some overlap in definitions because some
population groups contain individuals that cross into both types of transit riders. The overlap in
target and vulnerable markets depends on the individual's mobility abilities and levei of
awareness. This typically is associated with seniors, people with disabilities, and welfare-to-work
individuals. These residents vary in their understanding of transportation options, which creates
some difficulty in understanding how to best communicate and educate these groups. Because of
this, methods used for these groups focus on the least knowledgeable of the group, and should not
be taken as an assumption that 011 individuals in those groups lock 0 full knowledge of
transportation options.
User Groups
Collier Area Transit currently provides fixed-route and select paratransit services to Collier
County residents. The CAT Transit Development Plan (TDP) and Transportation Disadvantaged
Service Plan (TDSP) were reviewed to determine the variety of riders that currently use the transit
system. Collier County residents of different ages, backgrounds, and lifestyles depend on transit
for their mobility needs. The following discussion presents several generalized profiles of the
potential transit users within Collier County, their travel patterns, modes of transportation and the
venues of communication from which they receive information on mobility options.
Elderly Persons
The population of Collier County residents that are 65 years old or older is 27 percent,
significantly higher than the statewide overage of 17 percent.' The nationwide overage is 12
percent.2 The physical and mental demands of driving 0 personal automobile may become
difficult as a person grows older and reflexes and physical abilities decline. Many elderly
people depend on other forms of transportation for their mobility needs.
Many assisted living facilities exist within the City of Naples, Marco Island, and Immokalee. Other
elderly residents may reside in their home in the rural parts of the county. Within Coilier County,
high concentrations of residents over age 65 are found in areas within with City of Naples,
especially close to the coast (See Mop) - Percent of Population over 65 Years of Age). Most of
Marco Island and the entire rural area south of 1-75 hove a high concentration of elderly
residents. In these areas, 25 percent or more of the population are over age 65.
1 Collier County Transportation Disadvantaged Service Plan Annual Update, April 2010
2 2006 statistic. Federal Interagency Forum on Aging-Related Statistics
httD: Ilwww.ooa.aov/oainastatsdotnet/Main Site /Dato /2008 Documents/Pooulation.asox
Collier Area Transit Mobility Man Packet Page -1744-
4 I Page
4/12/2011 Item 16A9.
These residents who may be too old to safely drive need access to medical core. They may wont
to make doily trips for shopping, recreation, social interaction and personal errands to maintain
their independence. They usually wont to travel from their place of residence to the doctor's
office, grocery store, pharmacy, church, or recreational activities like bingo, bowling, theater, etc.
Senior citizens usually prefer to transport themselves to maintain their independence if possible;
however in many situations this may not be 0 safe option. If on elderly person lives within close
proximity to the fixed-route transit service and is mentally able to understand the transit system
and feels safe doing so, they may ride the CAT. However, only 3.1 percent of CA T's riders ore
age 65 or 0lder.3 If they ore unable to use the fixed-route transit system, either because they
live in areas outside of the fixed-route transit service orea or if they do not feel comfortable
navigating the bus route system, they may utilize CA T's poratransit service.
Many senior citizens may not know where to go to learn about their mobility options. Providing
information, both posted and through communication with personnel, at their doily destinations is
probably the most successful approach in communicating their options for transportation.
Personnel at senior centers and assisted living facilities con communicate with residents and
visitors, as well os provide them with handout materials explaining transportation options.
Medical facilities and offices could provide this information; reception stoff could communicate
options during scheduling, and doctors could shore information during annual checkups. Other
places where elderly people frequently go for doily needs like grocery stores and pharmacies
(including stores like Wal-Mart) could provide information; greeters and phormacists may assist in
coordinating travel. Also places of recreational activity for elderly persons, such os the fire hall,
church, YMCA, and city hall could provide information on mobility options.
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Collier Area Transit Mobility Man Packet Page -1745-
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4/12/2011 Item 16.A.9.
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Collier Area Transit Mobility Man Packet Page -1746-
6 I Page
Persons with Disabilities
Collier County residents who have a mental or physical disability are another type of transit.
dependent rider as they are unable to operate a personal vehicie. These persons may live in
their own home or they may live in an assisted living facility. There are high concentrations of
persons with disabilities within areas in Immokalee and to the northeast, and also within Naples.
4/12/2011 Item 16.A.9.
The mobility needs of persons with disabilities may be similar to elderly persons. In fact, there
may be significant overlap between the two user groups, as some elderly persons may have
disabilities. Persons with disabilities need access to medical care and also need to be able to
make daily trips to the grocery store, pharmacy, etc for personal needs. If they have a job, they
need reliable access to their place of employment. They also desire transportation options for
recreational and social activities. Mobility options for persons with disabilities are criticol to
ensuring their independence and a healthy and happy quality of life.
Transportation options for persons with disabilities are usually limited to public transportation
services. For some, their disability prevents them from using an automobile. For others,
transportation related to human service programs is offered, but these services are limited to
specific purposes and destinations. If those individuals, as well as more independent persons with
disabilities choose to access other destination, public transportation becomes the main mode of
transportation. To access these destinations, they may use fixed. route transit if available, or
paratransit services. Mobility options can be communicated through a number of different venues.
If an individual lives in an assisted living facility, the personnel can provide him with information
on transportation services. Other venues of communication could be through the internet or by
health care providers. City government buildings may be other options for communication.
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Map 2 - Percent of Population with Disability
Collier Area Transit Mobility Man Packet Page -1747-
7 1 Page
Low-income Persons without a Household Car
The majority of CAT riders receive an annual income under $20,000. Thirty-three percent make
under $1 0,000 per year, and an additional 17 percent do not work. In these financial
circumstances, owning a household car can be a huge burden and sometimes financially
infeasible. These riders may receive some sort of public ClSsistance for health insurance, food,
income or housing, such as Medicaid, food stamps, Social Security benefits, and others. These
riders may experience a language barrier. The overwhelming majority of riders' ethnic
backgrounds are Hispanic. These riders may also not have a valid driver's license making
borrowing a car illegal. Many of the current CAT riders do not have any licensed drivers within
their household; the majority does not have a working vehicle available in the household. Low
income individuals may live in a part of the county that is not served by fixed route transit, as
home values may be lower in the rural areas.
4/12/2011 Item 16.A.9.
Figure 3 - Number of Licensed Drivers
Figure 2 - Number of Automobiles Available
How many licensed drivers are in
your household, including yourself?
How many working cars, vans, and/or
light trucks are available in your
household?
Tl1r.;.eCirmore
72%
;Jl',,',i\;Jr!'
v~hl<:Ic!;
ltI..!':~
Source: CAT TDP
Source: CA T TDP
Low-income households are typically concentrated in and around Immokalee. Fixed-route transit
service exists within Immokalee; however the areas where low income households comprise 25
percent or more extend north beyond Immokalee where there is no fixed route transit service.
The area to the south of Immokalee (south of Oil Well Road) has a relatively high concentration of
low-income households (15 to 25 percent of population), as do the areas around Marco Island
that are outside of the transit service area.
The areas with a high concentration of households without a vehicle overlap with the areas with a
high concentration of low-income households. The overlap is most prevalent in Immokalee and to
the northeast. Many of these residents are too far away from a transit station to access the
fixed-route service by walking. There is also a sliver in Naples, some of which is too far away
from the fixed route service.
Collier Area Transit Mobility Man Packet Page -1748-
8 I Page
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Collier Area Transit Mobility Man Packet Page -1749-
I. 'd I hi' Th .. 4/12/2011 Item 16A9.
Many of the oW-Income res I ents a so ave ong commute limes. e malont) _. _.....__. _... _. .._
rural area within the county has a commute time longer than 20 minutes. The areas with a high
concentration of commute times over 45 minutes correspond to the areas with concentrations of
low-income households. This correspondence indicates that low-income households are spending
more money and more time to travel to their jobs.
Low-income households that do not own a personal vehicle need to access a large variety of
destinations. They must have reliable transportation to their jobs. They need to go to the grocery
store and make trips for shopping and recreation. They must make trips on a regular basis for
personal errands to governmental buildings, shops, laundromats, etc. They must make trips for
their children and to visit family.
If these residents live near a bus stop, they can use the fixed route transit service. The CAT
paratransit service is available for persons who are transportation disadvantaged. These
residents might share rides with neighbors, friends and extended family members. They might
walk or bike if their trip is only a short distance away.
These individuals may have limited access to information because of language barriers and
because they may not have a home computer with internet access. Information about mobility
needs could be provided at the local library, where many of these individuals go to access the
internet. Language centers may also display information about mobility choices. Other venues
for communicating mobility options are at their daily destinations. Large employers could make
information available to current and potential employees to the benefit of the employer because
this would increase the reliability of that employee. Other daily destinations like grocery stores
(including large stores like Wal-Mart) and public schools may be good venues for providing
information. Distribution of flyers or other handout information might be useful, especially if
targeting areas of low-income.
G"I.; 'FI,' ,.".....;""
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Map 5 - Percent of Workers Commuting 25 Min. or More
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Collier Area Transit Mobility Man Packet Page -1750-
10 I Page
4/12/2011 Item 16A9.
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Children Under 75 Years of Age
Children who are not yet old enough to obtain a driver's license are largely dependent upon their
parents for their mobility needs. Unless their household meets the transportation disadvantaged
(TD) criteria, they are not eligible to utilize the CAT paratransit service. In the rural area north of
1-75, 20 percent or more of the total population is under age 15. There ore also high
concentrations in Immokalee and parts of Naples where fixed route service exists.
As children enter middle school and high school, their mobility needs increase and diversify from
the needs of their parents. Besides needing to travel to and from school, they may desire to
partake in after school activities like sports and clubs, other recreational activities, or go to
friend's homes. If their parents do not have access to a personal vehicle or if their parents cannot
provide transportation, the children's mobility will depend upon other modes of transportation. If
the destination is within a short distance, they can walk or bike. If the fixed route service area is
nearby, they can take the bus. If their household is applicable for the TD program, they can use
paratransit service. However, if none of these options exist, they must depend on riding with
someone else or they simply cannot make the trip.
Children have many avenues for communication and can quickly learn and understand their
mobility options and how to use the available systems for their needs. The internet is one avenue
of communication, although not all homes have a computer with internet. The public school system
can educate the children on their mobility options; it could also educate the parents during
parenHeacher conferences or new student orientations. Information could be posted at the local
places of recreation where children typically frequent like the mall, YMCA, after-school activities,
boys-and-girls clubs, etc.
Collier Area Transit Mobility Man Packet Page -1751-
11 I Page
"""~
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Map 7 - Percent of Population Under 1 5 Years of Age
4/12/2011 Item 16A9.
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Choice Riders
One other type of potential transit user is the choice rider. These riders typically own a car, have
a valid driver's license and are ineligible for paratransit service. They are not dependent upon
transit service for mobility, but could choose to use it if they wanted to. The choice riders who are
most likely to utilize transit services are those that live within walking distance of a fixed-route
transit stop. Because of the rural nature of Collier County, transit service within the rural areas for
residents who are not transportation disadvantaged is virtually non-existent. The TDP recognizes
the need for additional flex-route service to Golden Gate Estates.
Choice riders have a variety of mobility needs, most of which are met by using a personal
automobile. These riders go to work, run daily personal errands, partake in recreational activities
and make long-distance trips on occasion. These riders will travel by whatever mode is most
convenient. Most will opt to drive themselves for all trips unless transit or carpooling is an easy
option.
Choice riders can learn about mobility choices through verbal education and outreach.
Information on the internet is usually the easiest and most convenient way of information sharing
for choice riders. Employers are also influential in providing information about mobility choices.
Collier Area Transit Mobility Man Packet Page -1752-
12 I Page
Tourists
A final type of transit rider that accesses the Collier Area Transit system is seasonal tourists. This
group's mobility options are largely motivated by convenience and the desire to avoid
congestion. Most are not dependent upon transit services for mobility, but do choose to use transit
for various reasons. The characteristics of this group are very similar to Choice Riders.
4/12/2011/tem 16.A9.
Tourists have a variety of mobility needs, primarily to access recreation and retail locations. These
riders most likely learn about transit services through the internet, word-of-mouth, and proactive
search for information. These groups typically do not need additional assistance with
understanding how to best use transit services. For these groups, the focus is on providing
incentives for using transit.
User Group Overlap
Often times, an individual may share characteristics of two or more user groups. For example, an
elderly person may also be considered to have a disability. It is important to note that these user
groups are generalizations and that often times exceptions do apply. The characteristics of each
rider type are generalized to better understand the specific demands of potential transit riders
and to comprehensively accommodate all residents with mobility needs.
How and What Mobility Management Communicates
Information examined for this plan has been limited to defining the type of information and
distributing information to areas that stand to benefit from better communication. For further
information regarding service analysis and unmet needs, the Transportation Disadvantage Service
Plan (TDSP) developed by the metropolitan planning organization (MPO) thoroughly identifies
transportation disadvantaged forecasts for transportation demands and needs. The TDSP
provides complete socia-economic information of the various market areas in the county. Further,
the TDSP provides analysis of unmet needs for various groups of users. As mentioned in the
introduction of this plan, the intent of the plan is not to identify where more services are needed
or how to meet the needs of the community, but how to best communicate the services that are
available. As new services are implemented throughout the county, the strategies in this plan
should be updated to reflect the availability of such services in the information provided.
While branding and positioning strategies target a wide public audience, more selective
approaches can generate greater impact. Targeted markets let transit systems offer customized
information to specific audiences. Individualized outreach is an emerging form of targeted
marketing. It uses specific analysis techniques to identify and overcome obstacles that prevent
individuals from fully realizing the various transit options. This technique is based on two aspects:
identifying the types of information and the types of communication. Through this approach, CAT
can educate new individuals on services available, as well as provide information to existing users
on the services that may better meet their needs.
Types af Information
There are three types of service levels that help define the types of information that need to be
developed. Each relates to a different level of basic understanding of transit, assistance with
accessing services, and general needs for mobility. The three service levels are: basic, moderate,
and specialized.
Basic Service Level - This type of service is the most general and common form of transit service.
Users that exist in this group do not require assistance with understanding how to access and use
all forms of transit. Drivers do not require any specialized training, and provide no special
services for those accessing the system. Information provided to this group is typically general
route alignments, frequency of services, and bus stop locations. Collier Area Transit currently
provides this type of information in various forms. Users within this group typically seek
information and assistance regarding service changes and updates.
Collier Area Transit Mobility Man Packet Page -1753-
13 I Page
d S. LITh' f' '11'd . h I I 4/12/2011 Item 16.A.9.
Mo erate ervlce eve - IS type 0 service sh pravl es users Wit a eve c_ ------1---.---..--, ____
drivers must have some special training to provide assistance when necessary. Drivers will
typically provide curb-to-curb services and the vehicle may require specialized equipment, such
as wheelchair lift. Information provided to users within this group focuses on educating riders on
what services are available, how to access and use of services, as well as providing them with on-
going assistance.
Specialized Service Level - This type of service requires specific attention to the details of the
assistance associated with the transit need. This means that drivers have specialized training, and
possibly provide specialized interaction with accessing transportation. The services are so
specialized that the types of individuals using this service are ones that, without assistance, would
not be able to understand and/or access the other various types of transit services. Because of
this, there is little need for additional information to be provided to these individuals. Information
on how to access the specialized transportation and aspects like an application process are
typically provided by an agency or medical service provider.
Basic Service level
. General public
. Ctlll u::.e transit without ony assistance or
special equipment
. Can access transit from bus stops
. Drive needs no specialized training
Moderate Service Level
. Mostly independent riders that need spedal
equipment Clnd/or some limited ossislance to
boord, ride, or exit
. Moy require some specializ.ed training for
driver
. Driver goes curb to curb to pick up passengers
Specialized Service level
. Riders thol need special equipment and/or
greater as.Sistollce boarding, riding, or exiting
. Oflen requires fuJl.time ossistont to boord,
ride, or exit
. Often requires specialized training for driver,
including first aid, CPR, and/or other medico I
training such as a Certified Nursing Assistant
leNA)
. Vehicle may need specialized equipment
. Driver goes door to door to pick up passengers
and may need 10 assist with boarding, riding,
exiting
Types of Communication
There are three types of communication that can be provided to meet the needs of transit users
groups: printed Informational Materials, eiectronic media, and one-an-one assistance.
Printed Informational Materials
Booklet of Services - A small booklet that outlines all the various types of transit services
avaiiable and the destinations served through the program administered by CAT. This booklet
would identify each service, costs and availability, and key destinations within the county where
service is available. The booklet provides a starting point for existing and new transit users to
understand all the types of transit services available. The booklet is designed so that it can be
easily provided on a website for download and can be printed on letter size paper.
Collier Area Transit Mobility Man Packet Page -1754-
14 I Page
U G'd A h' 'd h I' h . d"d I h 4/12/2011 Item 16.A.9.
ser VI e - compre enslve gUI e t at out Ines ow an In IVI ua, sue _._ _. __..._. _"'___.,
would access more complicated services like the fixed-route system. The guide would take the
user through the steps of reading a transit map, determining the nearest location of a bus stop,
boarding, alighting, and making a return trip home. This information provides a heightened level
of assurance that they can effectively access an unfamiliar service. As with the booklet, the
materials would be designed so that they can be accessed online and printed on letter size
paper.
Pocket Guide - For those users still unsure of how to use the more complicated transit service, like
fixed-route, a pocket guide or note card can be provided that outlines short tips and reminders of
how to access the transit service. This provides added assurance to those still uneasy about
switching to unfamiliar services.
Electronic Media
The mobility management program should develop forms of electronic media that can be
provided online for users who have access to the internet. The information can be adapted from
the text found in the various printed Informational Materials above. A central website for
individual users as well as agencies and stakeholders should be deveioped to provide a one-stop
source of electronic information. And, as new communication types such as a self~training video
are considered, the information can be posted where the community becomes accustomed to
searching for information.
One-On-One Assistance
One-an-one assistance is already provided to some degree with the human service agencies, as
well as the CAT paratransit operations. A specific travel training program provides defined
information that any person involved in mobility management has the ability to conduct such
services. Further, the travel training program can be expanded to include volunteers that offer
peer assistance.
Dissemination of Information
The map provided below identifies some specific locations to disseminate information on fixed
route transit options. In general, these places are: Immokalee, communities around Orangetree,
Golden Gate, and Naples Manor. Based on survey data obtained from stakeholders these areas
have the highest level of potential to migrate existing paratransit and rural transit riders to the
fixed route system, increasing their mobility options.
Further, CAT staff should cross reference the origin and destination information of the demand-
response services with the proximity of the fixed route services to identify areas that would also
stand to benefit from further communication and education.
Information regarding general transit services available should be made available at all typical
locations; medical facilities, community centers, government centers, transit facilities, libraries, and
human service agencies. Information provided on the internet will encourage more choice riders
and tourists to use the fixed route system. One main barrier to using transit is the awareness of
how to access the services. As discussed above, a User Guide would provide this information.
15 I Page
Collier Area Transit Mobility Man Packet Page -1755-
4/12/2011 Item 16A9.
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Mop 8 ~ Target Areas of Information Dissemination
Mobility Management Resources and Opportunities
Partnerships
"Mobility managers provide the connection between community partners and
transportation providers. They disseminate information on what transportation
services are available, collaborate with workforce development and human service
professionals about their customers' and clients' needs, facilitate travel training and
orientation for individuals, and feed data on unmet needs into the transportation
planning process",
- Easter Seals' "PROJECT ACTION"
The mobility management functions may be provided directly or by means of collaborative
action. An agency that takes on mobility management functions directly may be termed a full-
service provider. Other agencies can promote mobility management by working collaboratively
with other organizations to ensure mobility management functions are carried out. This approach
may not build the mobility manager's organization, but can result in efficient provision of services
and allow the agency to be involved in the way services are planned, promoted, and delivered.
A middle approach, taken by severol of the case study agencies, involves extensive contracting of
services. The contracting model allows for great flexibility in tailoring service to the needs and
preferences of communities. The full-service provider model may be most appropriate for
independent transit districts with generous funding. The collaborative and contracting approaches
may be more appropriate for county governments and metropolitan planning organizations with
public transportation responsibilities, as well as for transit districts with less secure funding.
Collier Area Transit Mobility Man Packet Page -1756-
16 I Page
4/12/2011 Item 16.A9.
Transit outreach and marketing efforts con extend the reach into the community by partnering
with agencies that shore objectives or customers. These "win-win" arrangements con heighten
exposure, reduce costs, and deliver added value to customers. Key Stakehoiders and partners in
any rural area mobility management project must be comprised of individuals from different
segments of the community who ore essential to the effort of coordinating mobility changes both
day-to-day and during emergencies. This becomes the "team" that will push this effort, forge the
additional partnerships needed, do the research, seek resources/funding, and so forth. The Local
Coordinating Boord serves as the best resources to provide mobility management partnerships.
This group represents the various agencies and stakeholders that con effectively disseminate
information to constitutes os well os provide feedback on its effectiveness.
Collier Area Transit Resources
Collier Area Transit has several resources available that may help with the execution of strategies
for mobility management. The first resource is its existing website. CAT should build upon that
website and create 0 specific mobility management web-page that offers 0 single point of
information. The existing and future technologies implemented are other resources that con aid in
CA T's mobility management efforts. The RouteMatch technology currently used offers possible
expansion of mobility management into, for example, the coordination of smartcard technology.
This provides 0 seamless transition from demond-response to fixed-route services. Finally, the most
important resource CAT has to utilize is the existing stoff of paratransit operations. The stoff has
demonstrated on extensive understanding of the existing needs and perspectives of the demand-
response transit users. If 0 mobility manager position was created, it should be housed with the
paratransit staff for seamless coordination with their resources.
Mobility Management Strategies
This section covers strategies that may be implemented os part of the Mobility Management
effort performed by CAT. Strategies are combined into goals that represent common aspects and
focus.
Goal 1 - Coordinate Role of Mobility Management
Strategies
1) Establish staff position of mobility manager - Create the position of a mobility manager
that con work with the general public as well os stakeholder agencies. This individuai
would update the mobility management plan os they gather information from the
continuous interaction with the community. This individual could also serve os the travel
trainer.
2) Provide updates and reporting at Local Coordinating Board meetings - Either through the
use of 0 mobility manager staff or as 0 function of the transit stoff, CAT should integrate
the update and evolution of the mobility management role with the LCB. This strategy will
provide better integration with the human service transportation coordination effort.
Goal 2 - Develop Materials that Communicate to Users the Services Available
Strategies
1) Identify user groups based on types of travel and available modes - Using the
information found in this plan, defining the users groups of the transit services should be
continually updated to reflect on-going community engagement and the understanding of
travel needs.
2) Develop materials that clearly identify advantages of the most efficient service, and
educate how to access and use such services. Materials should be developed that focus on
the levels of information needs and understanding of transportation services.
17 I Page
Collier Area Transit Mobility Man Packet Page -1757-
. 4/12/2011 Item 16.A.9.
3) Define and revise as needed an understanding of what aspects of trL._,__.._u.___ __..00_
are most important to users - Determine what specific characteristics of the travel
experience are of the greatest importance. Collect data regularly on those factors
through a combination of customer surveys & independent evaluation. Utilize information
systems that can continuously track changes in performance at a level that allows
meaningful change to occur.
4) Develop effective travel training program - Expand the existing efforts of offering travel
training to individuals new to using transit to include group training programs and travel
ambassador programs. A travel ambassador is a volunteer-based effort that offers a
peer-to-peer interaction with others in the community to help foster greater comfort with
using unfamiliar services.
Goal 3 - Develop and Revise Marketing Efforts to Educate and Communicate
Strategies
1) Define and revise as needed the objectives of Informational Materials.
2) Coordinate the distribution and use of Informational Materials.
3) Provide materials that are easily accessible by users and stakeholders.
4) Provide materials that are easily and cost-effectively produced.
Goal 4 - Targeted Distribution of Education and Travel Choice Materials
Strategies
1) Develop and maintain an on-going list of locations considered to be optimal for material
distribution - Through on-going distribution of materials, CAT can determine those areas
that absorb the mobility management information more than others, focusing other
outreach efforts in those areas.
Goal 5 - Provide "Seamless" Mobility Management
Strategies
1) Establish a single-source mobility call center - A single phone number and call center
would provide a one-stop source for understanding transportation options. This approach
provides customers with a single point of access to receive regional transportation, human
service and community information facilitating greater personal mobility for all individuals
in Collier County. This approach would allow individuals to understand eligibility, receive
travel training and orientation, and access bus stop locations if they choose to access the
fixed-route system. This approach will require additional staff, as well as an investment in
expanding telephone technology to accommodate the anticipated demand associated
with promoting 0 single source phone number.
2) Residents con contact Collier Area Transit for transportation information, but this current
option is limited. CAT con only provide accurate information on the service its provides
directly, stoff used for this function con only provide limited assistance due to competing
responsibilities, and the contact phone number is 0 general transit information number that
is not specifically provided for mobility management purposes.
Goal 6 - Utilize Collective Resources and Methods of Communication
Strategies
1) Coordinate customer information and marketing programs among transportation
providers, implement new and support existing travel training programs (what services ore
available and how to use them), and provide information in different languages and
formats.
2) Develop database of stakeholders who con provide assistance and define available
resources from participating stakeholders. Further, define how stakeholders con each
disseminate information.
Collier Area Transit Mobility Man Packet Page -1758-
18 I Page
G 17 C . II E I h E bl' h fF' dR S. 4/12/2011 Item 16.A.9.
oa - onhnua y va uate testa IS ment 0 Ixe oute ervlces tc _ __ _ _ _ _ ___
Strategies
1) Use existing data of non-fixed route users to determine the potential route alignment of
new routes that can more efficiently provide services.
2) Ensure paratransit and CTC service scheduling references the most up-to-date route data.
3) Determine walkability and preferences for fixed-route use - Determine what amenities
would attract 011 types of transit users, especially those with concerns of safety & security.
Goal 8 - Identify and Implement Technology Solutions for Mobility Management
Strategies
1) Enhance ITS technologies to manage the operational side of mobility management
Enhancements include 1) Implementation of computer-aided dispatch (CAD) combined with
on automatic vehicle location (A VL) system to provide trove/ information to passengers,
increasing the assurance of system reliability; 2) Using technology to facilitate and
coordinate transfers transit systems, providing seamless system when needing to use
multiple transportation providers; and 3) Gather data from technology sources to identify
where optimal placement and realignments of routes would provide greater access for
passengers.
2) Improve data management systems to gather, manage, report, and store data relating to
schedules, trips, billing, and customer information.
3) Electronic fore payment and collection systems to enable customers to use 0 variety of
media to pay for transit trips and simplify fare collection for transit providers - As
farecard technologies are becoming more common and affordable these technologies will
allow for better coordination and integration of 011 transit services. A user of the demand-
response service could a/so use the some smartcard on the regular fixed-route system,
providing seamless access.
Funding Strategies
Federal transportation funding for mobility management in rural counties is available through the
FTA Section 5310 - Elderly and Disabled Specialized Transit, FT A Section 5316 - Job Access and
Reverse Commute (JARC), and FTA Section 5317 - New Freedom programs that are administered
by FDOT. FDOT serves as the designated recipient for these funds that are used in rural and
small-urbanized areas of the state. A discussion of each funding option is provided below, but
allocation of funds is contingent statewide planning processes and those projects identified in the
Program Management Plan (PMP).
FTA Section 5310 Elderly and Disabled Specialized Transit Program
The Section 5310 formula grant program provides capital funding to meet the transportation
needs of elderly persons and persons with disabilities in areas where public mass transportation
services are otherwise unavailabie, insufficient, or inappropriate. Examples of eligible Section
5310 projects include:
. Procurement of accessible vans and busesi
. Procurement of communication equipment;
. Procurement of computer hardware and software; and
· Mobility management activities for eligible applicants.
Eligible applicants include private nonprofit corporations or public agencies where no private
nonprofits are readily available to provide the proposed service or that have been approved by
the State of California to coordinate services for elderly persons and persons with disabilities.
Collier Area Transit Mobility Man Packet Page -1759-
19 I Page
FT A Section 5316 Job Access and Reverse Commute (JARC) Program
The purpose of the JARC program is to fund local programs that offer job access services for low-
income individuals. JARC funds are distributed to states on a formula basis, depending on that
state's rate of low-income population. This approach differs from previous funding cycles, when
grants were awarded purely on an "earmark" basis. JARC funds will pay for up to 50% of
operating costs and 80% of capital costs. The remaining funds are required to be provided
through local match sources. Examples of eligible JARC projects include:
. Late-night and weekend service
. Guaranteed ride home programs
. Vanpools or shuttle services to improve access to employment or training sites
. Car-share or other projects to improve access to autos
. Access to childcare and training
. Mobility management
4/12/2011 Item 16.A.9.
Eligible applicants for JARC funds may include state or local governmental bodies, metropolitan
planning organizations, local transportation commissions, social services agencies, tribal
governments, private and public transportation operators, and nonprofit organizations.
FT A Section 5317 New Freedom Program
The New Freedom formula grant program aims to provide additional tools to overcome existing
barriers facing Americans with disabilities seeking integration into the workforce and full
participation in society. The New Freedom Program seeks to reduce barriers to transportation
services and expand the transportation mobility options available to people with disabilities
beyond the requirements of the Americans with Disabilities Act (ADA). New Freedom funds are
available for capital and operating expenses that support new public transportation services and
alternatives beyond those required by the ADA. These funds are designed to assist individuals
with disabilities with accessing transportation services, including transportation to and from jobs
and employment support services. The same match requirements for JARC apply for the New
Freedom Program. Examples of eligible New Freedom Program projects include:
. Expansion of paratransit service hours or service area beyond minimal requirements
. Purchase of accessible taxi or other vehicles
. Promotion of accessible ride sharing or vanpool programs
. Administration of volunteer programs
. Building curb cuts, providing accessible bus stops
. Travel training programs
. Mobility management
Eligible applicants may include state or local governmental bodies, MPOs, social services
agencies, tribal governments, private and public transportation operators, and nonprofit
organizations.
Collier Area Transit Mobility Man Packet Page -1760-
20 I Page
Short Term Recommendations - Conclusion
To fully implement this plans intent of Collier County Mobility Management, providing greater
awareness of resident's mobility options, it is recommended that a Mobility Manager position is
created. This is a growing trend in the coordinated transportation setting. To further increase
mobility and accessibility, community transportation systems have begun to form Mobility
Manager positions to help to serve the various roles outlined in this plan. In the past, the
responsibilities of mobility management were delegated to various individuals. Even in the Collier
Area Transit operational structure, some of these roles are being performed at a minimal level;
travel training, matching residents to the best type of transit service, and information distribution.
But, given that these responsibilities have been added to positions in an ad-hoc manner, the
effectiveness and completeness cannot be fully achieved. Further, a new position can best
implement most of the other strategies identified above. Funding for this position can come various
sources, mainly federal. In most cases localities have applied for New Freedom funds to create
the position. In most cases, the position started with a three year limit, but due to its success
funding has continued. Florida Department of Transportation (FDOT) has implemented a mobility
manager pilot program in Tallahassee, FL. Given the investment the county has made in this study,
and its efforts to better inform the community, it is also recommended that the county discuss with
FDOT the implementation of another mobility manager pilot in the southern end of the state. This
advantage to this pilot would be 0 contrast between mobility management in an urban like
Tallahassee to a mobility manager in an area like Collier County. Some notable differences are
the types of populations, densities, and seasonal changes in population levels. This position should
be Collier County staff as to allow for complete integration and interaction with the LCB and area
stakeholders. By serving as a representative of the county, the individual can best leverage
resources to complete the positions responsibilities.
4/12/2011 Item 16A9.
In addition to the implementation of the mobility manager position, Collier County should produce
the Informational Materials designed as part of this plan, and determine short term distribution,
and provide a central "Collier County Mobility Management" website. Three different mobility
management marketing documents should be distributed to the various targeted users:
1) The Booklet of Services should be printed and mainly distributed to stakeholder agencies
and medical service providers as means to understand which service to recommend to their
constitutes. Because of the size of the booklet distribution to individual uses should only
been done upon request.
2) The User Guide should be provided to all targeted areas; senior centers, community
centers and other similar venues. The guide will provide some level of incentive to explore
the use of the fixed route service. This information should be produced and distributed the
most.
3) The Pocket Guide should also be distributed to target areas, as well as provided to those
who express the need for assistance when using the fixed route service.
All of these Informational Materials, as well as other transit service related documents shouid be
provided in a single website. This would allow for consistent access and use of the materials. A
website domain would need to be purchased, as well as a website designed for Collier County.
The website should be designed to account for persons with disabilities accessing information
online.
Collier Area Transit Mobility Man Packet Page -1761-
21 I Page
Next Steps
4/12/2011 Item 16.A9.
~
Collier Area Transit and The Local Coordinating Board should discuss the roles and
responsibilities of the Mobility Manager position.
Collier County should begin discussions with FDOT on the topic of funding a pilot mobility
manager position.
Begin to print and distribute the three Informational Materials to participating
stakeholders. After three months of distribution, review the impact of the materials through
group discussions.
Design a Collier County Mobility Management website to begin the dissemination of
mobility information.
Setup an annual evaluation and update of this plan as one of the responsibilities of the
mobility manager.
Collier Area Transit Mobility Man Packet Page -1762-
22 I Page
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Travel Training Guide
Collier Area Transit
January 26, 2010
Thill ProJ.ct WU Mded by the
Am'I1CM !leeDV'1V and ...Invellm.nt AcNOCII
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4/12/2011 Item 16.A.9.
Travel Training Guidebook
Introduction
This guidebook has been developed to assist Collier Area Transit (CAT) with the initial and on-
going implementation of a travel training program. The guidebook provides the base
understanding of the purpose of the materials, how to select and establish trainers, and an
explanation of each aspects of the travel training program. Checklists, forms and a three page
field guide is provided at the end of this guidebook.
Administration of Travel Training Materials
What is travel training?
Travel training helps those who need extra help or support to make transit trips safely on their
own using transit. The term 'travel training' can include a very wide range of support and help by:
. providing short-term help to familiarize people with how transit works in their area and
giving them the confidence to use it; or
. providing longer term, regular, intensive one-to-one training to learn the most important skills.
Many of us take for granted access to transit and the ability to travel. However, access to transit
and the ability to use it safely and independently involves for many people some kind of support.
Travel training can provide this support and can help people to take part in all that Collier
County has to offer, to make transit trips so they can access employment, medical services and
day-to-day activities that would otherwise not be available.
Who is travel training for?
Travel training is for people of all ages who need extra help to learn to use transit.
Travel training is not limited to people with learning disabilities including children, young people
and adults, travel training can benefit people with a range of needs and abilities.
Travel training may be useful for:
. those who are not familiar with using transit;
. those having to make new transit trips; and
. people who have difficulties getting around due to a recent disability or illness.
It may also be useful to those for whom English is not a first language and who need help in
understanding transit systems and information.
Travel training may benefit children who have never travelled alone on transit. Indeed there will
be children who need to travel on transit when they start secondary school who have no
experience at all of using it because they have always travelled in the family car previously.
The principles of travel training given in this guide can be adapted to suit peopie with a wide
range of abilities. However, blind or partially sighted people need other skills in navigation and
orientation which are not covered in this guide. These skills are provided by specialists.
Packet Page -1766-
1 I Po 9 e
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4/12/2011 Item 16A9.
Travel Training Guidebook
The need for travel training
Lack of transit is often a major factor contributing to unemployment among disabled people. If
people cannot use transit or are not aware about what transit is available, they are often unable
to get to work or consider job opportunities.
Fortunately, transit is becoming increasingly accessible. Buses, trains, trams and taxis with easier
access, including access for wheelchairs, are becoming a more common sight in our communities.
This brings travel opportunities to people for whom transit has not been a practical option. The
accessibility of stations, stops and transit information is also improving.
However, years of inaccessible transit has left us with a problem. Many people do not have the
knowledge they need to plan their transit trips. They may be unfamiliar with how to find the
information they need, or not know how to buy tickets, pay fares or use passes and permits. And
there are practicalities to consider, such as where to sit for safety or what other arrangements
they can use if things go wrong.
Everyone should be a ble to access:
. health care;
. employment;
. education;
· leisure opportunities;
. shopping; and
. being able to visit friends and relatives.
Access to employment and further-education courses can mean access to better job opportunities.
Access to health and social facilities reduces the need for home visits and improves the quality of
life. An accessible public-transit system gives people a way to access these services and facilities.
However, having accessible buses, trams, trains and taxis is not enough. To make transit trips,
people also need to know what transit is available, and how to plan transit trips, and have the
skills to travel safely and with confidence, including being able to respond to and cope with
unexpected circumstances. Travel training can help with all this, providing the 'missing link'
between wanting to make a transit trip and the transit being available.
Travel plans and travel training
More and more people are recognizing the role that travel training can play. Many organizations
are now interested in learning more about travel training and are considering how they can
develop programs to suit their clients. The set of materials provided in this document are intended
to be used by Collier Area Transit, as well as any organization wishing to establish and provided
transit travel training assistance.
Packet Page -1767-
21 Page
ca~-,,,
4/12/2011 Item 16A9.
Travel Training Guidebook
Trainers
What makes a good trainer
Travel trainers must be able to:
. understand how different disabilities affect a person's ability to travel on their own,
. understand how different environments affect a person's ability to travel independently and
safely, for example, it may be that a short route involving a steep hill is not practical for one
trainee but better than a longer route involving busy crossings for another,
. develop strategies to teach travel skills, and other skills, that tackle the specific needs of
individuals; and
. have a lot of patience as well!
There is a wide range of types of trainers in terms of their age, experience and background.
However, the one common theme is their enthusiasm for travel training. For example, travel
trainers may have worked in road-safety departments at local authorities, be ex-police officers,
or they may be or have been classroom staff, whether as teachers or teaching assistants. Often,
trainers should have a background of working with disabled people.
The main skills
Deciding on a job description for any trainer will depend on the type of the travel training and
the needs of trainees. However, whatever their background, trainers need a range of skills and
experience. This is likely to include:
.
reading, writing and number skills, as trainers need to provide written assessments of
trainees' progress, and understand and plan transit trips;
experience of working with disabled people, but enthusiasm, a willingness to learn and
understanding to do this work may be more important;
an understanding of the needs of young people, people with disabilities and older people,
an ability to communicate appropriately and sensitively,
an ability to take appropriate action in an emergency, not panic and be able to take a
common-sense approach, whether the emergency is to do with first aid, dealing with medical
issues, or problems with the transit service;
an ability to plan and manage their workload effectively, as travel training often involves
reacting to situations at the time and being flexible in terms of the level of support and time;
an ability to work on their own and as a member of a team - clearly much travel training will
be carried out on a one-to-one basis but the trainer will be part of the CAT team and needs
to work with other members of it,
on ability to respect confidentiality, as travel training involves access to personal records,
medical information and often family information, which will need to be treated
appropriately and in line with CAT policies and procedures;
an ability to represent CAT when contacting parents, the public and other agencies.
.
.
.
.
.
.
.
.
There are other issues to consider when appointing trainers.
.
Do they need a full clean driving license and access to a car? If shadowing or home visiting is
needed, they may need a car.
The person must be willing to take other specialized training as appropriate for the project.
The person should be able to work flexibly including outside normal office or school hours if
training on evening or weekend transit trips is needed. The training must take place at the
actual time the transit trip is to take place.
.
.
Packet Page -1768-
3lPage
ca~_,,,
4/12/2011 Item 16A9.
Travel Training Guidebook
Module 1 - Client Assessment
Time Allocated: /5 minutes
Conduct Prior to On-Site Visit
This purpose of this module is to assess the orientation, motivation, judgment, concentration,
memory, and general abilities of a potential trainee. Whether a person puts themselves forward
for travel training or recommended by a human service agency, the trainers need to make sure
that the individual will benefit from the training and are not going to be at risk while using transit.
A crucial factor is the motivation of the trainee. Training for younger people is often provided to
allow them to travel to and from school or college. And, being able to use the same form of
transit as people the same age can be a great incentive. For the older trainee, the same
motivation can apply, as well as allowing them travel to places they seek to commonly visit and
people they want to see. For most, the motivation for receiving travel training is simply to
understand how to be more independently mobile.
A client assessment gives the trainer an opportunity to collect information about how they function
and behave through observation and personal interviews. By assessing the individual's ability to
carry out various tasks, the trainer develops a profile of the individual's abilities, needs,
experiences and motivations.
An initial assessment may show that the individual has little or no idea of what 'being alone'
means, having been used to being accompanied at all times. As a result, they may have difficulty
understanding the idea of independent travel. This assessment can also provide a useful
opportunity to discuss 'what if' scenarios and how to deal with unexpected events and
emergencies.
Packet Page -1769-
51Page
ca~_..
4/12/2011 Item 16.A9.
Travel Training Guidebook
Module 2 - Core Skills for Transit Use
Time Allocated: 30 minutes
Conduct During On-Site Visit
There is a range of skills associated with independent travel that are clearly valuable and that
are often taken for granted. Not all the skills mentioned below will be essential for all transit
trips, but are provided as a checklist. The training program for specific trainees may not need to
include all of the skills listed.
. Appropriate behavior, including when waiting at bus stops or on train stations and while on
the bus or train.
. Communication skills, if the person needs to speak to transit staff.
. Road-safety skills, including walking safely away from the. curb, using different types of
pedestrian crossings, and judging vehicle speeds.
.
Skills in handling money, knowing how to use passes and transfers, and being able to
determine the correct fare.
.
Understanding how much time has passed, knowing how much time it takes to reach the bus
stop and to know when it is time to get off the bus.
.
Reading timetables and knowing how to plan a route.
.
Planning the most convenient route. For individuals with specific physical disabilities this may
mean paying particular attention to certain aspects of the environment. For wheelchair users,
checks should be made on whether highways, facilities, buildings and transit services are
wheelchair accessible.
.
Handling emergencies, knowing how and who to ask for heip arising from a range of
situations including buses running late, illness and so on.
.
Using the phone (mobiles and public phone boxes) and knowing who to contact for questions
or concerns.
.
Preparing for the weather, including carrying an umbrella. Some weather conditions may
change route conditions significantly, in particular heavy rain may cause transit delays.
The trainer should use a comfortable place to the trainee for discussion at the beginning to assess
an individual's abilities, and to explore their views, anxieties about and motivations for travel
training. This can also be used to explore 'what if' scenarios and how to respond to specific
incidents that may concern the trainee. However, while this discussion is important, most of a travel
training program will need to be 'hands on'.
Packet Page -1770-
61 Page
ca~...",
4/12/2011 Item 16A9.
Travel Training Guidebook
Module 3 - Assessing the Route
Time Allocated: 15 minutes
Conduct During On-Site Visit
The purpose of this module is to review with the trainee how to read the transit map, determine
the transit route needed, its schedule, the closest desired bus stop, and define the path of travel to
the bus stop.
The trainer will need to plan, review and document the routes that the trainee is going to use so
all the skills the trainee will need for that trip will be covered.
.
Work with the trainee to understand how to access transit route information. If they have
access to a computer, show them where information can be found on the internet. If they do
not have access to a computer, review the locations route maps and updates are provided in
the community. Determine where the trainee will access the information. Have the trainee
write this down.
.
Review the layout of a transit route map, and associated schedules.
.
Have the trainee identify where they live on the transit route map. Mark this on the map.
.
Identify the closest bus stop and path of travel to the bus stop.
.
Identify where the trainee wants to go. Hove them identify the location on the transit map.
.
Identify the closet bus stop to their destination and the path of travel.
.
Review with the trainee the path of travel for the transit route. Identify any needs for
transferring between buses. Review the process of transferring if needed.
.
Review the associated schedules. Identify when the trainee needs to arrive at their destination
(accounting for wait times). Identify the walking times between the drop-off bus stop and the
destination. Review with them how to determine the bus arrival time for the bus stop near
their home.
.
Determine the approximate bus travel time to reach the destination bus stop.
.
Review with the trainee that they should assess the transit route schedules regularly, and
always if conditions are known to hove changed, for example, if inclement weather might
affect service, if a bus stop is moved, or a new pedestrian crossing is introduced.
Document the following for the trainee. This may require you draw on a map for the trainee:
,/ Path of travel to the bus stop
,/ Bus stop location
,/ Bus Route
,/ Appropriate time to arrive, and bus arrival time
,/ Transfer location and process
,/ Approximate travel time on bus
,/ Path of travel from the bus stop to their destination
Packet Page -1771-
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4/12/2011 Item 16.A.9.
Travel Training Guidebook
Module 4 - Accompanied Travel
Time Allocated: Varies
Conduct During On-Site Visit
The main part of travel training will be accompanied travel on the actual route that is to be used,
providing detailed step-by-step instruction. This will involve working with the trainees one at a
time or, in some limited circumstances, in small groups. Be aware that even with small groups,
stronger individuals tend to emerge and all members of the group will not get used to making
decisions. This step could be optional depending on the comfort level of the trainer and trainee.
The steps will include some or all of the following.
.
Preparing for the transit trip, making sure there is enough time, having the correct fare or
pass.
.
Walking to the bus stop or other bus stop, including crossing roads.
.
Waiting safely at the stop.
.
Identifying the correct bus, and knowing how to signal to the bus driver to stop.
.
Getting on the bus correctly.
.
Having the right money ready or showing a pass.
Finding a seat, or knowing where to stand if all seats are taken.
.
Sitting in a safe position.
.
Recognizing when to get off and how to pull or push the yellow cord
Getting off safely.
.
Dealing with problems such as transit running late, trainees staying on the bus too long and
missing the stop, or losing money Ipass.
This stage will involve teaching the trainee to make decisions at each stage without being
prompted. They will need to deal with the consequences of those decisions. This will sometimes
involve allowing the individual to make mistakes.
You should make a written
needed, determining if
assessment of each
the individual
transit trip, identifying
can safely travel
where further work is
alone on transit.
Packet Page -1772-
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ca~_'ff
4/12/2011 Item 16A9.
Travel Training Guidebook
Module 5 (Optional) . Repetition
Time AI/ocated: Varies
Conduct During On-Site Visit
For all of us, repetition is essential to learning. An important part of travel training and confidence
building is repeatedly making transit trips.
This travel training program assumes that an average person seeking assistance will not need
more than one accompanied transit trips to achieve independence. However, it will depend on
circumstances and a range of factors such as:
. the abilities and commitment of the individual;
. the confidence of the trainee; and
. the ease and length of the transit trip, for example, if it involves changing buses, more
practice may be needed.
Module 6 - Reviewing Progress
Time AI/ocated: 15 minutes
Conduct Off-Site
Review progress after a week to determine the trainees success.
Contact the trainee to discuss and review travel training progress and to determine if they have
been able to travel independently. Ensure they are still checking transit route information for
changes and they are still practicing safe travel skills, or to identify whether they need any more
support. The trainer should record this stage.
Packet Page -1773-
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4/12/2011 Item 16.A.9.
Travel Training Guidebook
Emergencies
Prepare for emergencies
Planning and preparation can avoid many potential problems, but there should be procedures in
place for common events. Training should be structured to give trainees the skills and confidence
so they can deal with problems and any unexpected events. Before starting a training program,
make sure that the trainer has prepared for emergencies.
. The trainer should have the contact details of anyone relevant at the times training will
usually take place, and at other times in case of unexpected delays or incidents. The trainer
should know who to contact in an emergency, and how.
. The trainee, parents and caregivers should have contact details for trainers.
. Make sure records for trainees include up-to-date emergency contact details and any
relevant medical or other information that may be needed.
. All staff should be aware of the procedures to follow in an emergency, including not leaving
the trainee unsupervised, and reporting and recording all incidents.
Examples of barriers and solutions common to travel training programs.
Problem or emergency
Possible solution
Transit is late Trainees should be aware this wili happen from
time to time, so that it does not cause panic. The
trainer should have strategies in place to deal
with this. The trainer could tell the trainee to:
. wait for the next bus or train;
. phone for help;
. go to a safer place to wait for the next one;
. ask a member of staff; or
. do something else depending on the
circumstances.
Strategies could also involve working with
, operators and providing feedback to them if
there are often problems of specific routes.
Forgetting the route or missing a stop Give trainees prompt cards which can include
photographs of important landmarks along the
route. Give trainees a card including personal
details so transit staff can provide help if needed.
Illness Provide essential medical details on a personal
card. Give trainees advice on getting help, for
example, when to phone 911, or to get help.
Provide training on using public phones and
mobile phones.
Personal safety Make sure the trainer has app ropriately
assessed routes. Do they have enough lighting,
pavements which are wide enough and curbs
ramps (if needed). Give trainees advice on who to
contact, for example, the police or the driver.
Packet Page -1774-
lO\Page
ca~...",
Appendix A
Sample forms
Transit Travel Program Form
Individual initial risk-assessment form
Field Travel Training Guide
4/12/2011 Item 16A9.
Travel Training Guidebook
Packet Page -1775-
11 I Po 9 e
ca~_ow
4/12/2011 Item 16A9.
Travel Training Guidebook
Transit Travel Progress Form
Trainee's name
Date and time of trip
Transit trip made
Trainer name
No-needs
Task Yes further Comment
work
Can identify their locations on a transit
map
Can find the correct bus stop
Identifies the right direction of travel I
I
Can identify the right bus route I I
I
i
I I
Can identify the right bus to board I
, !
I Gets on the bus safely , I
I I
I
I Can ask the driver if it is the right bus I I
I
I I
I Can use their pass or pay fare
,
I correctly
,
Finds a suitable seat
Knows when to stay seated or stand , I
appropriately on the bus I 1 I
Can recognize where they need to get , i ,
I
,
off the bus I
Knows how to let the driver know they
want to get off the bus
Waits for the bus to stop before ,
,
getting off ,
,
Gets off the bus safely and sensibly I
I
Packet Page -1776-
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4/12/2011 Item 16.A9.
Travel Training Guidebook
Individual initial risk-assessment farm
Trainee's name
Date
Skills Yes No Comment
Able to recognize numbers
Able to understand instructions and
directions ,
-
Able to adapt to change and solve
problems
Awareness and understanding of !
consequences
Aware of dangers and personal I i
safety
Awareness of time I ,
I
Able to remember i i
I .
Has street name awareness I I I
:1 Has communication skills I I ,
I
f-- -- - ,
I ,
i Able to interact with people l_~_~__
I I
r--~--- - I I
Has coping strategies i
,
. Able to identify appropriate people , I
I
. for help , i I
Physical abilities I i
I
,
Iii Sight . , I
I I
~I Mob-ility I -,.. i -
,
I , I
, : i I
,
I Hearing I
---r-1--- --
I : .
' General health :i-T-~-
:1 __n~
I Identified risks
i'i .~
Packet Page -1777-
131 Page
4/12/2011 Item 16.A9.
IraveJTr(lining Field Guide
ca...
I Step 1 - Get Ready to; Transit
f.;HEf.;KLIST
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I Determine Transit Rider's Skills
D Can they read easily?
D What experiences at travelling have they had before?
D Do they have a good sense of time?
D Can they work out where they are when they are out?
D Can they physically ride alone?
D Reeent Route Map
D Get Route Change"
D Identify Ru" Stop"
D Identify Ru" Route
D Ru" Sd..,dule
I Review the Transit Map
Identify how to get a transit map and how to check for transit
route changes
Locate the trainee's origin/home
D Uu" Arrival Tinte
Locate the destination
Locate bus stops tor origin and
destination(s)
Determine the bus schedule and bus arrival time(s)
Define the path to get to the bus stop
Determine the best bus route, discuss any transfers needed
~
Packet Page -1778-
4/12/2011 Item 16.A.9.
r Step 2 - Plan of Action
-
(;HE(;KLIST
I How to Get to the Bus
o Have they located a bus stop?
o Is there a safe route to the bus stop?
o Do they need special accessibility?
o Do they know when the bus will arrive?
f~~
~.
o When to ne At
nu", Stop
I How to Ride the Bus
o I"ath to nu", Stop",
Review how to identify the trainee's bus as it arrives
D rl'im(~ tn Arrh'e at
1101"' St..p
Review how to wait for people to get off, and how to get on the
bus
o Identify nu",
o Id"ntify nu", Stol>
to G"t Off At
o Indi..at" to C;.,. Off
Review how to ride the bus including:
. Where to take a seat
. How to pay for the fare
. How fa verify they are on fhe righf bus
. How to signal to get off
Write down the Plan of Action for everyday use
Packet Page -1779-
4/12/2011 Item 16A9.
I Step 3 - Practice, Practice
(;HE(;KLIST
f~ "
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I Ride Along with Trainee
D Can they board the bus okay?
D Do they have a bus pass or cash for the fare?
D Do they know where to site?
D Can signal to get off?
D Will they be able to perform the return trip?
D Board" Bu"
Without A""i"tan.,e
Review How to Ride, and the Plan of Action
D Pa,." Fare
D Lorate" Seat
Review the transit trip planning process. Practice with planning
the return trip, or a new trip,
Discuss what to do jf a problem happens:
. The trainee misses the bus,
. The trainee gets off at the wrong bus stop.
. The trainee gets on the wrong bus.
. The bus does not arrive in time.
. The trainee has forgotten the bus pass or the fare.
D Sigual" to Get Oii
D Get" Oii Safely
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Follow-Up in One Week to Check Progress
Packet Page -1780-
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