Agenda 01/25/2011 Item #16F3
1/25/2011 Item 16.F.3.
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EXECUTIVE SUMMARY
Recommendation to approve and authorize the Chairman to sign Change
Order #2 for Communications Consultants, Inc. d/b/a BCF of Florida, Inc.
Contract 07-4175 in the amount of $25,000 for a new Public Relations
project to develop and produce the U Journey Through Paradise"
promotion.
OBJECTIVE: To approve a Change Order in the amount of $25,000 for a new
Public Relations promotion entitled uJourney Through Paradise."
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CONSIDERATIONS: As part of the Board action on December 141 2010
(Agenda Item 17C), a portion of the funds transferred from Beach Park Facilities
Fund 183 to Tourism Advertising and Promotion Fund 1841 $501000 was
earmarked for use on additional Public Relations projects. The use of these
funds will be for a new promotion entitled uJourney Through ParadiselJ that will
follow famed photographer Alan Maltz through the process of photographing
CoUier County from an art perspective. A new website will be created to follow
this journey and promote all aspects of Collier County. This project was not
originally included in BCF's scope of work for 2011 due to budgetary constraints.
, FISCAL IMPACT: $1 million of Tourist Development Taxes has been transferred
from Fund 183 (Beach Park Facilities) to Fund 184 (Advertising & Promotion)
and $251000 of that total is earmarked for Public Relations projects and the
specific use will be the "Journey Through Paradise" website promotion.
LEGAL' CONSIDERATION: . This item has been reviewed by the County
Attorney's Office, requires simple majority vote, and is legally sufficient for Board
action. - CMG
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth
Management Plan as a result of this action.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council
voted 8-1 at the July 261 2010 meeting to approve the transfer of $1 million from
Beach Park Facilities Fund 183 to Tourism Promotion Fund 184 to include
funding for this project.
RECOMMENDATION: That the Board of County Commissioners approves and
authorizes the Chairman to sign Change Order #2 to Contract 074175 with
Communications Consultants, Inc. d/b/a BCF of Florida, Inc. in the amount of
$251000 for a new public relations project to develop and produce the I'Journey
Through Paradise" promotion. '
. SUBMITTED BY: Jack Wert, Tourism Director
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COLLIER COUNTY
Board of County Commissioners
1/25/2011 Item 16.F.3.
Item Number: 16.F.3.
Item Summary: Recommendation to approve and authorize the Chairman to sign Change
Order #2 for Communications Consultants, Inc. d/b/a BCF of Florida, Inc. Contract 07-4175 in
the amount of $25,000 for a new Public Relations project to develop and produce the "Journey
Through Paradise" promotion.
Meeting Date: 1/25/2011
Prepared By
Name: GreenKelly
Title: Tourist Development Tax Coordinator, Tourism
1/12/201I 2:39:51 PM
Submitted by
Title: Director - Tourism, Tourism
Name: WertJack
1/12/201I 2:39:52 PM
Approved By
Name: WoodLyn
Title: Contracts Specialist,Purchasing & General Services
Date: 1/13/201I 3:55:42 PM
Name: WertJack
Title: Director - Tourism,Tourism
Date: 1/13/2011 4:03 :54 PM
Name: CarnellSteve
Title: Director - Purchasing/General Services,Purchasing
Date: 1/14/2011 7:43:46 AM
Name: GreeneColleen
Title: Assistant County Attorney,County Attorney
Date: 1/14/201I 1:45:54 PM
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1/25/2011 Item 16.F.3.
Name: KIatzkowJeff
Title: Co.unty Attorney,
Date: 1/14/2011 3:35:42 PM
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Name: Bro.ckMary
Title: Executive Secretary to' County Manager, CMO
Date: 1/18/201111:19:54 AM
Name: Isackso.nMark
Title: Directo.r-Co.rp FinaIlcilll and Mgm,t Svs,CMO
Date: 1/18/20111:03:21 PM
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1/25/2011 Item 16.F.3.
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~ONTRACTIWORK O,RDER MODIFICATION
, CHECKLIST FORM
.ROJECT NAME:" Tourism Public Relations ASsistance' PROJECT#:
CONTRACT#: 074175 MOD#; 2
DEPARTMENT: Tourism
Original ContractIWork Order Amount:,
Current BCC Approved Amount:
Current ContractIWol'k Order All1ount~
Change Amount:'
Revised ContractIWork Order Amount:
Cumulative Dollar Value of Changes to
, this ContractIWork Order;
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Date of Last BCC Approval_11/27/07
PROJECT MANAGER: Jack Wert
PO#: 4500122538
WORK ORDER #':,--,-nfa
CONTRACTOR/FIRM NAME: Communications Consultants. Inc. dba BCF of Florida. Inc.
$__ 140,000
(Starting Point)
$_140,000
(Last Total Amount Approved by the BCC)
$_154,000
(Including All ChangesPriorTo This Modification)
$_25,000
$_179,000
(Including This Change Order)
$_39,000
Agenda Item # _16F2
Percentage of the change over/under current contractfwork order amount_27.9 %
Formula: (Revised Amount I Last BCC approved amount)-1
.RRENT COMPLETION DATE (8): ORIGINAL: CURRENT:
This change order will: ~ Add a new Task for $_20,000 0 Increase Task Number
$ Other
by
Describe the change(s): Increased Public Relations expenses associated with the development of the "Journev
ThrouQh Paradise" proiect to promote the Naples. Marco Island and EverQlades via a new interactive website and
social media channels. This proiect was developed after the FY 11 PR plan of work was established. The
additional expenses were approved bv the BCC on December 14. 2010 as part of the transfer of Beach Park
Facilities reserve funds to AdvertisinQ and Promotion.
Specify the reasons for the change(s) r.- 1. Planned or Elective ('" 2. Unforeseen Conditions r 3. Quantity
Adjustments r 4. Correction of Errors (Plans, Specifications or Scope of Work) r 5. Value Added
r 6. Schedule Adjustments Note: One or more may be checked, depending on the nature of the change(s).
Identify all negative impacts to the project if this change order were not processed: If this chanqe order were not
processed. it would prohibit our abilitvto implement an important marketinq strateQV in our sprinQ and summer
destination promotional campaiqn due to our inabilitv to develop the necessary website and social media
promotional tools necessary to support the "Journev Throuqh Paradise" promotion.
This change was requested by: nContractor/Consultant FI Owner rr Using Department r COES
'Design Professional rfRegulatory Agency (Specify)
CONTRACT SPECIALIST PARTICIPATION IN" N~GOTIA TIONS:'
This form is to be signed and dated.
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ROVED BY: _ '--," ", ~cfic/~. ,', -' ' _
Jack Wert, Project Manager 1"
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REVIEWED BY: . ' , .:;e.v
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Revised 4.10
rOther (Specify)
r Yesp' No
Date:
1/7/11
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Date~
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1/~5/2011Item 16.F.3.
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CHANGE ORDER
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e-lIANGE OlmERl'jO. 2
eONTRACT~O._ 07-4175
Bec Date:,__11l27/07
Agenda Item:, _16F2
TO: e~mmunic~tions Consultants, :me.
l' d/b/a BCF of Florida, Inc.
'! 240 Business Park Drive
l: Virginia Beach, VA 23462
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DATE:,
12/29/10
PROJECT NAME:, Tourism Public Relations Assistance
Under our AGREEMENT dated 11/27 .2007.....:......,
'; . You hereby are authorized and directed to make the fonowing changers) in accordance witb terms and
C'Onditionsof the Agreement: see attached scope~ '
FOR mE Additive Sum of:- _T:wemy fiv(;'l.,thousan,d dollars ($_25.000
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10riginaI Agr<=ement Amounf $ 140.000
:'Shm of Previous Changes " $ 14.000
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'l11is Ch,ange Order adds' $ 25.000
;Present Agreement Amount $ 179.000
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, 'The time for completion shall be (increase or decrease)Iiy _rJa_ calendar days due to this Change
Order. Accordingly, the Contract Time is now ,L-j calendar days:. The substantial
completion date is and tbe final completion ,gate is . < . Your acc~p1ance of this
Change Order shall constitute a. modification to ovr Agreement and will be PC?rfonned subject to,al1 the sathe
terms and conditions as contained j~ out Agreement indicated above, as fully as if the s,'une were repeated ill this,
acceptance. The adjustment; if any, to the Agreement shaH constitute a full imd final settlem'etit of any and all
ctaimsof the Coqtr~ctofarising out of qf related to the 'change set forth hereIn. illcludfng claims for illlpact and
delay costs. '
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Accepted:
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DEPARTMENT DlRECrOR
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Jack; Wert, Dlr~ctor
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CONTRACT SPECIALIST:, ,,'
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Corittact(J7417SCoUierCowrtyTouri~l'tiblic . 1
Relations Assistance
Chan~e Order 2
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Date:
ATTEST:
BY;
Dwight E. BrocK, Clerk
ApprovedAs To FoI'ill
and, Legal Sufficiency:
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Print Name: " ;
Ass~stant County Attorney
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Con1nlct 07-417$ Collier County Touri~ Public 2
Relations As~istanco
Ch~ge Order 2'
1/25/2011 Item 16.F.3.,
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OWNER:
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BOARD OF 'COUNTY COMMISSIONERS OF
COLLlliRCOUNTYFLORIDA
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BY:
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fred W. Coyle, Chairman
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1/25/2011 Item 16.F.3.
CoJlierCounty, A Journey Through Paradise Proposal
October 26,2010
I. JTP Sitelet with Immersive Video Content
A siteJet with an interactive immersive storYtelling video component that allow$.:
the user to see the world from Alan Maltz's perspective and to experience
different scenes based on the choices the user makes to navigate through the,
site let.
Scope of Work
0- Concept, design and bui.fcl of Flash video site let; staged delivery of site
, content .
, Q - Administration of user generated content
, Assets "
Content generation: BCF 2-day production shoot in Collier County to gather film
and audio a'ssets for Journey Through Paradise interactive film for web usag~
only. Includes BCF Travel Costs for shooting crew/Alan voiceover, editorial and
post-production. Excludes use onalent.
Promotion
Through existing Facebook page and promotions on the Collier County website.
Budget
Estimated cost: $71,000
Agency sponsorship: ($46,000)
, Billable to'CoIIier. $251000:
Timeline and Duration
launch: 2011 01
Duration:;'12 - 14 weeks
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Approved: '-"'-- ~.,
DElte:
Jack Wert, Dir~of
JI/;s-/I e7
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