Agenda 01/25/2011 Item #13A1
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1/25/2011 Item 13.A.l.
EXECUTIVE SUMMARY
Community Redevelopment Agency FY2010 annual performance appraisal review for the
Bayshore Gateway Triangle CRA Executive Director
OBJECTIVE: To complete the FY2010 annual performance appraisal for the Bayshore
Gateway Triangle CRA Executive Director, and waive annual Merit Pay Award.
BACKGROUND: The Bayshore Gateway Triangle CRA Executive Director is a CRA contract
employee that reports directly to the CRA Board and manages four CRA employees. He
routinely meets with the CRA Board's appointed Local Advisory Board and Board of County
Commissioner's (BCe) two Municipal Service Taxing Units Advisory Committees to plan and
execute the CRA/MSTU Master Plans. He meets collectively and individually (when required)
with CRA/BCC Board members to conduct business and budgetary matters. The eRA Local
Advisory Board meets annually to determine the annual Plan of Work and then meets with the
CRA Board in January to review and recommend approval of the Plan.
CONSIDERATIONS: The Executive Director provided an appraisal evaluation form to the two
respective CRA area Commissioners for this year's appraisal. Enclosed are the Local CRA
Advisory Board Chairman's recommendation letter as well as District 1 and 4 CRA
Commissioner's completed evaluation forms.
The CRA Executive Director's Employment Agreement provides for a lump sum Merit Pay if
the CRA Board feels that the Executive Director has "met", "exceeded" or "far exceeded" the
Board's expectations for the previous year. Merit pay may be awarded from 3% (minimum) to a
10% (maximum). By the existing contract, merit adjustments shall be awarded as a lump sum
payment for FY201 0 performance and not be added to his salary base.
The Executive Director voluntarily waives the annual merit pay award provision of the
employment contract for FY2011.
FISCAL IMPACT: Sufficient dollars exist within the FYll Fund (187) budget to fund the
contract position. In accordance with BCC FY2011 Budget Policy, no Cost of Living Allowance
(COLA) was awarded.
LEGAL CONSIDERATIONS: This item has been reviewed and approved by the County
Attorney's Office, requires a majority vote, and is legally sufficient for Board action. (S1W)
GROWTH MANAGEMENT IMPACT: None.
RECOMMENDATION: That the CRA Board completes the annual performance appraisal
process for the Bayshore Gateway Triangle CRA Executive Director and waives the provision
for an annual merit pay award this year.
Prepared by: David L. Jackson on January 12, 2010
Executive Director, Bayshore/Gateway Triangle Community Redevelopment Agency
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1/25/2011 Item 13.A.l.
COLLIER COUNTY
Boaid of COunty Commissioners
Item Number: B.A.!.
Item Summary: Community Redevelopment Agency FY2010 annual performance
appraisal review for the Bayshore Gateway Triangle CRA Executive Director
Meeting Date: 1/25/2011
Prepared By
Name: JacksonDavid
Title: Executive Director, CRA,
1/13/2011 4:38:50 PM
Submitted by
Title: Executive Director, CRA,
Name: JacksonDavid
1/13/2011 4:38:51 PM
Approved By
Name: Williams Steven
Title: Assistant County Attorney,County Attorney
Date: 1/18/2011 7:59:04 AM
Name: BrockMary
Title: Executive Secretary to County Manager, CMO
Date: 1/18/201111:21:08 AM
Name: KlatzkowJeff
Title: County Attorney,
Date: 1/18/201111:28:36 AM
Name: SheffieldMichael
Title: Manager-Business Operations, CMO
Date: 1/18/201112:41:19 PM
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1/25/2011 Item 13.A.l.
EXHIBIT A
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David L. Jackson
eRA Executive Director
2010 Annual Evaluation
I I II " I
Commissioner Total Average
Category . Commissioner Fiala Coyle Score Score
Complete CRA Overlays for LDC 2.5 2.5 5.0 2.5
Cultural Distrcit Concept Plan 2 2.5 4.5 2.3
Residential Landscape/Streetscape Plan 2 2 4.0 2.0
Expand Bayshore MSTU Boundary 2 2 4.0 2.0
Bayshore Drive South Improvements 2 2.5 4.5 2.3
Shadowlawn Crosswalk Improvements 2 2.5 4.5 2.3
Thomasson-Hamilton Improvements 2.5 2 4.5 2.3
Stormwater Pond for Gateway Triangle 3 2.5 5.5 2.8
.esign/Fund Pond Public Pathway 2.5 2 4.5 2.3
Shadowlawn Stormwater Improvements 2.5 2.5 5.0 2.5
17 Acre RFP for Mixed Use Redevelopment 2 2.5 4.5 2.3
Mini-Triangle Land Assembly 2.5 2.5 5.0 2.5
Residentiallnfill RFP for Builders 2 2 4.0 2.0
Improve Media & Marketing Efforts 2 2 4.0 2.0
Code Enforcement I Safety 3 2.5 5.5 2.8
TOTAL AVERAGE SCORE BY COMMISSIONER: 2.3 2.3 69.0 2.2
RATING FACTORS:
Exceeded Goal 3
Met Goal 2
Below Goal 1
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1/25/2011 Item 13.A.l.
EXHIBIT A
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David L. Jackson
eRA Executive Director
2010 Annual Evaluation
I I II II I
Commissioner Total Average
Category Commissioner Fiala Coyle Score Score
Complete CRA Overlays for LDC 2.5 2.5 5.0 2.5
Cultural Distrcit Concept Plan 2 2.5 4.5 2.3
Residentiai LandscapeiStreetscape Pian 2 2 4.0 2.0
Expand Bayshore MSTU Boundary 2 2 4.0 2.0
Bayshore Drive South Improvements 2 2.5 4.5 2.3
Shadowlawn Crosswalk Improvements 2 2.5 4.5 2.3
Thomasson-Hamilton Improvements 2.5 2 4.5 2.3
Stormwater Pond for Gateway Triangle 3 2.5 5.5 2.8
eesign/Fund Pond Public Pathway 2.5 2 4.5 2.3
Shadowlawn Stormwater Improvements 2.5 2.5 5.0 2.5
17 Acre RFP for Mixed Use Redevelopment 2 2.5 4.5 2.3
Mini-Triangle Land Assembly 2.5 2.5 5.0 2.5
Residentiallnfill RFP for Builders 2 2 4.0 2.0
Improve Media & Marketing Efforts 2 2 4.0 2.0
Code Enforcement I Safety 3 2.5 5.5 2.8
TOTAL AVERAGE SCORE BY COMMISSIONER: 2.3 2.3 69.0 2.2
RATING FACTORS:
Exceeded Goal 3
Met Goal 2
Below Goal 1
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1/25/2011 Item 13.A.l.
Board of Collier County Commissioners
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Donna Fiala
District 1
Georgia A. Hiller
District 2
Tom Henning
District 3
Fred W. Coyle
District 4
Jim Coletta
District 5
January 14, 2011
Mr. David L. Jackson, Executive Director
Bayshore/GatewayCRA
4069 Bayshore Drive
Naples, FL 34112
RE: YOUR PERFORMANCE APPRAISAL
Dear Mr. Jackson:
Attached is my appraisal of your performance for 2010 in the lS categories identified. The composite .
score of 2.3 indicates you have exceeded your goals. The only factor prohibiting a higher score is that
many of the goals (by necessity) must be continued into the next year, thus making it difficult to award a
perfect score for incomplete projects.
I believe this to be a fault of the grading system rather than any deficiency in your performance.
More has been accomplished in the Bayshore/Gateway Triangle during your tenure as Executive
Director than at any other time in the existence of the eRA. You are to be commended for your
leadership, vision and hard work. I express my greatest appreciation for your accomplishments in
improving our community and I commit my unqualified support for your continued efforts.
Sincerely,
~~o
Fred W. Coyle, Chairman ~
Commissioner, District 4 L
FWC/mst
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3299 Tamiami Trail East, Suite 303 . ~I<>nlo~ J:lnriri.. 'U11 ?Fi74R . 239-252-8097 . FAX 239-252-3602
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eRA Board
Commissioner
James N Colelta
Commissioner
Fred W Coyle
Commissioner
Donna Fiala
Commissioner
Tom Henning
Commissioner
Georgia Hiller
tJ..dVESOfY
fulilli!
ChairmEn
Lindsey Thomas
Vice-Cfrlair
Jill Barry
Karen Beatty
Peter Dvorak
AI; Gunther
, ~ngram
Maurice
Gutierrez
Steve r.;iain
Bill Neal
Honorary
Bruce Preble
eRA Start
David L JaeJ,son
Executive
Director
Jean Jourdan
Project Manager
Sue Trone
Project Manager
David Buchheit
Project Manager
Ashley Caserta
Grants
Coordinator
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1/25/2011 Item 13.A.l.
I 1";1. IBAYSHO~E
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December 1 0, 2010
Dear Commissioner Coyle,
Attached is my January 1,2010 to December 31,2010 Performance Appraisal
evaluation form. This year's process requires my "evaluation" to be forwarded
through the CRA Advisory Board to Commissioners Coyle and Fiala for their review.
Your evaluations will be presented to the rest of the CRA Board at the January 25,
2011 BCC/CRA meeting for final Board comment.- ;;..;..;:,.::.::.=-"'~___=
For the last five years I have provided an appraisal form similar to the COlmty
Manager Evaluation Appraisal Form with a scoring range between 1 (Below Goal) to
3 (Exceeded Goal). In previous years, the County's Executive Manager compiled
commissioner's scores for the agenda.
Attached to this cover letter is:
o Local CRA Advisory Board Chairman's Letter of Recommendation,
o My personal goals for the evaluation period - 201 0,
o My performance evaluation form for you to score, and
o My personal goals for next year - 2011.
My CRA contract allows a cost of living allowance (COLA) increase as
awarded by the BCC to county employees. This year a BCC COLA was not awarded;
therefore none shall be allocated.
Also at the discretion of the CRA Board, an annual merit pay shall be awarded
of not less than 3% but not greater than 10% of base pay. This merit award is paid in
a lump sum check and not added to my base pay.
I freely and willingly waive consideration of an annual merit pay for this year.
This commitment will be memorialized in the agenda's executive summary for the
January 25, 2011 CRA Board agenda.
It has been a pleasure to serve the community.
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David L. JackB,j) .
Executive Director
CRA Advisory Board Chairman's Letter of Recommendation
FY2009 Performance Objectives
CRA Employee Appraisal Form
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4069 Bayshofe Drive, Suiie 1 e Naples, Florida 341 i 2
P: (239) E43-1115 * F: (239) 775-4456
VNtW.COmercra com
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1/25/2011 Item 13.A.l.
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. G ;,TEW'Y
. TRI,o:NGLE
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Collier County Community Redevelopment Agency
3299 Tamiami Trail East, Ste 303
Naples, FL 34112
December 8. 2010
Dear CRA Commissioners,
As Chairnum of the Bayshore Gateway Triangle Local CRA Advisory Board it is my
duty to provide input for David Jackson's annual evaluation.
By unanimous motion on December 7, 20 I 0, the Advisory Board authorized me to
forward this letter of recommendation on their behalf to the CRA Board of Commissioners to
consider in their annual evaluation of our CRA Executive Director. David Jackson.
David Jackson has worked closely with your advisory board to develop significant
short and long-term prol"rratllS. He has developed and executed strategies for those programs
that ,,,,ill bring many improvements to this blighted area, and has raised the e~1>ectations of
those that live andwork in our community.
Furthermore, he proactively pursued the administrative duties of two local MSTUs
(Bayshore Beautification and Haldeman Creek) therefore putting all redevelopment activities
under one organization. As a result, the CRA and Bayshore MSTU ,von a 2010 state
redevelopment a\vard for collaborative partnerships for the southern Bayshore Drive
improvement design plans.
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Another item of interest to the eR.>\. is that David ,vas selected as the East Naples
Civic AssociationPerson of the Year 2010, a great recognition coming from an organization
outside of the CRt\. area. The Bayshorc Gateway Triangle Community Advisory Board
recognizes the fact that every day he delivers the necessary leadership and managerial skills
that assure success. As Chairman of your eRA Advisory Board I look fOf\vard to working
with you in the nex1: year.
For the Advisory Board and Sincerely Yours,
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~Linds. . Thomas
Chairman
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Major Performance Objectives for FY2010
A-I: Piannin2:
Complete CRA Overlay Update (LDC Update)-2010
Cultural District Concept Plan- 2010
Develop Master Plan & Official Area Designation
Residential Landscape/Streetscape Plan- 20 I 0
Expand Beautification MSTU Boundary- 20 I 0
A-2 Transportation:
Bayshore Drive (south) Improvements (MSTU)
Complete Design-March 2010
Bid and Contract Construction- 201 0
Shadowlawn Drive Crosswalk Improvements
Design Plans- 2010
Funding and Construction - 2011
Thomasson Drive to Hamilton Avenue Improvements (MSTU)
Design Improvement Plan- 20 1 0
Apply for Funding-20IO
Complete Construction- 2011
A-3: Infrastructure:
Stormwater Pond for Gateway Triangle
Complete construction- 2010
Design and Fund Pond Public Pathway Amenity
Apply for FRDAP Grant-2010
Complete Construction-20l1
Shadowlawn Residential Stormwater Improvements
Apply for Funding-201O
Construction Plans- 2010
. Complete Construction-20ll
A-4: Redevelopment:
Bayshore Drive (17 Acres)
CRA & Developer PubIic-Private-Partnership- 20 I 0
Mini-Triangle Land Assembly for Redevelopment-20IO
CRA & developer Public-Private-Partnership-20II
Residential Infill RFP for Builders- 20 10
Increase residential home ownership
Increase housing stock at the workforce level
A-5: Public Relation & Community Outreach:
Positive promotion ofCRA area and projects-ongoing
Increased exposure in print and TV media-ongoing
Create Collier TV Program (quarterly)
Create History Documentary DVD
Community participation increased-ongoing
Regularly schedule neighborhood informational meetings-semi-annual
Promotion ofCRA through web site and electronic newsletter-monthly
A-6: Code Enforcement/Safety (on2oinl!):
Increased activity (Code Compliance)
Building maintenance
Continuous presence (Sheriff)
Reduce Crime
Improve Aesthetics in the Public Realm (MSTU)
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1/25/2011 Item 13.A.1.
David Jackson Performance Evaluation 1/25/2011 Item 13.A.l.
January 1,2010 to December 31,2010
COLLIER COUNTY BAYSHORE GATEWAY TRIANGLE eRA
Name: David Jackson
Title: Executive Director
Review Date: December 3], 2010
Division: CRA
Department: Bayshore Gateway Triangle
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Section I - Performance Review
A. 2010 Goals and Objectives: List and discuss major ob;ectives and lJro;ects.
A-I: Planning:
Goal: Complete CRA Overlavs and codify into the Land Development Code - 2010.
Obiective: Complete and submit the Overlay's amendments to pass review of Collier Zoning Department
and Collier Planning Commission and present to County Commission for approval.
Strategies:
(1) Work with Collier Zoning and Planning Review Department to complete the Overlay amendment for
presentation through the review process.
RESULTS: CRA's retained planning and zoning consultant is at 90% completion ofthe Overlay rework.
The last 10% of work includes the review by Growth Management Division and submission to the
County's next LDC cycle for CCPC and BCC review. This Project will carry over into 2011.
Below Goal
1
Met Goal
2
Exceeded Goal
3
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Goal: Cultural District Concept Plan - 2010.
Objective: Develop a Cultural District plan and receive approval from the CRA/BCC Boards.
Strategies:
(1) Detenmne the feasibility to create a cultural district and have it become an economic tool for the
redevelopment area
(2) Develop an RFP to hire a consultant to create a plan to develop a catalyst cultural project.
RESULTS: In concert with tbe A-4Redevelopment Goal: 17 acre parcel RFP for mixed use
redevelopment; staff combined strategic components of this goal into the site development MPUD. This
action negated the need to hire a separate and independent cultural consultant - thus making this work a
collaborative part of the catalyst project. As part of the Pizzuti Solutions task order, the development team
engaged two cultural consultants and held two public workshops to detenmne the local 'cultural facilities
demand', then developed a 'cultural facility' as part of the 17 acre site development plan. This Project will
carry over into 2011.
Below Goal
1
Met Goal
2
Exceeded Goal
3
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David Jackson Performance Evaluation
January 1, 2010 to December 31,2010
Goal: Residential Landscape/Streetscape Plan - (MSTU 2010).
1/25/2011 Item 13.A.l.
Obiective: Engage residential land ovm,ers to determine desired improvements to the public right of way.
Strateeies:
(1) Meet with street residents and survey them for desired improvements.
(2) Develop a plan to provide improvements.
(3) Fund and/or coordinate the approved work.
RESULTS: MSTU staff contracted JRL Design, LLC to fully develop an overall area landscape and
beautification Master Plan to include all public areas. The Plan is at 60% design with one completed
public input session. A second public information meeting will be held in January 2011 with the plans at
90% complete. This Master Plan Project will carry over into 2011.
Below Goal
1
Met Goal
2
W
Goal: Expand the Bayshore Beautification MSTU Boundary - (MSTU 2010).
Exceeded Goal
3
Obiective: To receive BCC approval to expand the Bayshore Beautification MSTU boundary and
consolidate redevelopment efforts into adjacent blighted areas.
Strateeies:
(1) Secure advisory committee's confidence to expa~d their mission area.
RESULTS: One-on-one meetings with the two CRA Commissioners indicated that the boundary could be
expanded, provided there was community support. The Bayshore Beautification Advisory Committee did
'not approve the pursuit of a boundary expansion at this time, as it would levy an increased tax during the
current economic times. They have moved this action to 2011 to reconsider the Project.
Below Goal
1
Met Goal
2
(:0
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Exceeded Goal
3
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David Jackson Performance Evaluation 1/25/2011 Item 13.A.1.
. January 1, 2010 to December 31, 2010
A-2: Transportation: .
Goal: Bayshore Drive South Improvement Design - (MSTU 20 10).
Objective: Advertise for and hire professional consultants to design pedestrian facilities and
beautification infrastructure to improve or correct deficiencies.
Stratee:ies:
(1) Focus private sector consultants (with technical expertise in transportation issues) to design a multi-
modal pathway, pedestrian scale lighting and a Florida-friendly landscape plan.
(2) Work with Naples Botanical Garden to develop a landscape plan and vegetation/plan pallet.
RESULTS: Under the guidance of the CRA staff, the MSTU selected a road design consultant to develop
road construction documents for the improvements. The plans are 90% complete & approved by South
Florida Water Management District (SFWMD) and currently under Collier Transportation Division
review. Once the plans are approved and funded, a construction company will be selected to build the
improvements. This construction Project will carry over into 2011.
Below Goal Met Goal I Exceeded Goal
1 2 I 3
(2. ~)
Goai: Shadowla\vn Crosswalk. Improvements - 2010. .
Objective: Acquire funding to install sidewalks in the Shadowlawn residential neighborhoods.
Stratecies:
(1) Coordinate planning with Shadowlawn Elementary School.
(2) Collaboratively assist Shadowlawn School and Collier Pathways Department.
(3) Apply for "Safe Routes to School" grant.
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RESULTS: Collier Pathways submitted a grant on behalf of the school and $305,578 in FY2014 money
has been awarded for new sidewalks. The CRA will design & fund Shadowlawn Drive "lighted"
crosswalks for school crossing locations in FY20l4 as part of the sidewalk construction bid. This Project
on hold until FY2014.
Working in conjunction with FDOT and MPO Pathways Committee, three other Shadowlawn
residential streets will have sidewalks installed at FDOT expense: Calusa & Caledonia A venues and
Andrew Drive. There is not a set date for this Project - depends on FDOT funding.
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I Below Goal I Met Goal c,J~) Exceeded Goal I
1 2 3
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David Jackson Performance Evaluation
January 1, 2010 to December 31,2010
1/25/2011 Item 13.A.l.
Goal: Thomasson Drive to Hamilton Avenue hnprovements - 2010.
Obiective: Develop plans and :f9nd improvements to public transportation, pedestrian mobility,
stormwater drainage and street beautification.
Stratecies:
(1) Coordinate planning and funding with the Bayshore Beautification MSTU.
. (2) Develop preliminary street design concepts.
RESULTS: The CRA met with concerned parties (area developers, Collier Enterprises, Botanical
Gardens, Collier Transportation) to discuss potential improvements to these two streets. Conceptual street
improvement designs were created and cost estimates were developed. The MSTU Advisory Committee
agreed to collaboratively design and install future improvements, provided an MSTU bOlmdary expansion
to US41 can be accomplished to facilitate a complete road re-work plan.
This proj ect has been moved to FY20 11, pending completion of the MSTU Master Plan that will
contain design guidelines and a Capital Improvement Plan to fund and schedule projects.
Below Goal
I
Met Goal
2
@
Exceeded Goal
3
. A-3: Infrastructure:
Goal: Stormwater Pond for Gateway Triangle - 2010.
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Objective: Become a collaborative partner in the Collier County Stormwater Management Plan for the
Gateway Triangle portion of the CRA.
Strate2ies:
(1) Develop a plan for tertiary systems maintenance.
(2) Facilitate a public neighborhood information meeting to advise the residential and commercial
property owners about the pond's Phase II construction process.
RESULTS: The CRA maintained a very close and productive relationship with Collier County
Transportation Division to solve the Triangle's historic stormwater problems.
- The CRA collaboratively advertised and hosted a neighborhood information meeting for the County in
order to inform the Triangle area public about the construction of Phase II of the pond.
- The County's contractor is nearing completion the Phase II portion of the project.
Below Goal
1
Met Goal
2
Exceeded Goal
3
(2., S)
.do
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David Jackson Performance Evaluation 1/25/2011 Item 13.A.l.
January 1, 2010 to December 31,2010
Goal: Design and Fund Pond Public Pathway - 20 10 .
Objective: Design a public low-impact recreational facility at the Triangle Pond site.
Strategies:
(1) Design conceptual plans and conduct public neighborhood information meetings.
(2) Apply for State grant funding to construct design.
RESULTS: The CRA acquired a local contractor, Johnson Engineering, to assist in the design. A
conceptual design with various options was completed. The CRA held public information meetings with
the Triangle residents and commercial business owners.
The design was modified to reflect public input and the CRA applied for a $200,000 FY2011
FRDAP grant to assist in construction of the plan. This permitting and construction Project will move to
FY2012 pending awardi.l"1g oft.1.e State grant.
Below Goal Met Goal Exceeded Goal
1 2 3
(i)
Goal: Shadowlawn (Residential) Stonnwater Improvements - 20 I O. .
Objective: To pIal!, fund and design stormwater drainage improvements in the Shadowlawn residential
area.
Strategies:
(1) Develop a drainage study to improve stormwater flow and prevent flooding.
(2) Receive grant funding to implement projects.
(3) Design the improvements.
RESULTS: The CRA drainage engineering study was completed in 2009 and $2,700,000 in Federal
CDBG Grant funds were awarded in 2010 to implement the BCC approved plan. An engineering
consultant, Q. Grady Minor & Associates, was hired to develop the construction plans. SWFMD pelmits
have been approved and construction plans are at 90%. Construction of this project v.ill carry over into
2011.
Below Goal I Met Goal Exceeded Goal
1 I 2 3
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David Jackson Performance Evaluation 1/25/2011 Item 13.A.l.
January 1, 2010 to December 31,2010
A-4: Redevelopment:
. Goal: 17 acre parcel RFP for Mixed Use Redevelopment - Continued from 2009.
Obiective: To select a developer or investment group to acquire and redevelop the CRA-owned 17 acre
parcel on Bayshore Drive.
Stratee"ies:
(1) Complete MPUD rezone application ofland for a future development team to develop the site.
RESULTS: The public outreach, due diligence, and entitlements have been completed. The Project has
successfully submitted its first MPUD rezone application to Growth Management Division. A second
submittal will be completed in December 2011.
- Pizzuti Solutions, LLC, is completing the first year of a two-step process. The CR.f\.-development team
is on track, on schedule and on budget. Step two - transfer of MPUD development rights and vertical
construction.
- Potential tenants include a museum or a performing arts theater.
Below Goal I Met Goal Exceeded Goal
1 2 3
(:1.- r-?)
. Goal: Mini-Triangle Land Assembly for Redevelopment- 2010
Objective: Acquisition of land as recommended in the CRA Redevelopment Plan to facilitate catalyst
redevelopment projects.
Strateeies:
(1) Determine suitable parcels to purchase.
(2) Offer to buy land.
(3) Secure banIc loan as funding source.
(4) Close the sale of the property.
RESULTS: The CRA successfully closed on 5+ acres of commercial in the mini-triangle.
- CRA staff continues to negotiate with potential development teams to complete the 14 acre mini-
triangle assembly and redevelop the site to its highest and best use.
- Limited CRA reserves and a decreasing TIF allocation over the last 3-years has placed this acquisition
project on hold until the economy recovers and area property values begin to increase.
- This Project will be continued in 2011.
Below Goal Met Goal Exceeded Goal
1 2 3
(~.. s)
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David Jackson Performance Evaluation 1/25/2011 Item 13.A.l.
, January 1, 2010 to December 31,2010
Goal: Residential Infill RFP for Builders - 2010.
Objectives: .
(1) Advertise an RFP fora design-build builder to build homes on CRA owned l~d.
(2) Increase residential home owner occupancy.
(3) Increase housing stock at the "Gap" level (mid-level workforce).
Strate!!ies:
(1) Advertise the RFP.
RESULTS: CRA staff conversations with three CRA Commissioners indicated that they did not feel the
local market for construction of new homes was right. Therefore, based on that guidance, the planned RFP
to build houses has been moved to 2011. Due to the economic recession, banking crisis and large number
I of home foreclosures, the CRA st.affhas determined that a 'market watch' approach is tlJe best course of
action prior to advertising a new RFP.
Below Goal I Met Goal Exceeded Goal
I I 2 3
I (i)
A-5: Public Relations & Communitv Outreach:
Goal: Improve media and marketing efforts to inform the public. .
Objective: Actively promote the area's improvement and development opportunities through as many
public relations material as possible.
Stratecies:
(1) Publish electronic and print newsletters.
(2) Update CRA web site.
(3) Attend neighborhood meetings and maintain and open door policy.
(4) Actively promote newsworthy topics to Naples Daily News for publication.
RESULTS: Electronic and print communication continues with good reports from the local subscribers.
- Creation of a printed newsletter debuted in January 2010 for the two MSTUs. eRA and MSTU
newsletters will be released semi-annually.
- The eRA. has opened dialogue with community associations, realtors, and businesses.
- An ad hoc group of interested parties was formed to provide marketing suggestions to the Advisory
Board to consider.
I Below Goal I Met Goal I Exceeded Goal I
1 2 3
(f)
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David Jackson Performance Evaluation
January 1, 2010 to December 31,2010
1/25/2011 Item 13.A.l.
A-6: Code Enforcement/Safetv (onswine:):
Goal: Code Enforcement/Safety (ongoing).
Objective: Maintain open communication with code enforcement officers and activities in the CRA.
Strateeies:
(1) Receive public presentations by Code and Sheriff's Office. Invite the public.
(2) Inform the public through all forms of CRA media as to the positive effects of enforcement of Collier
County Land Code and building maintenance programs.
(3) Inform property owners about CRA grants to repair or abate violations to their property.
RESULTS:
- Code Enforcement Officers a.lld upper level management meet regularly with eRA advisory board
members and attend meetings.
- Numerous blighted residential and one commercial property have been abated.
- Collier Sheriff Office documented CRA area crime has decreased 50% over the last 4-years.
Below Goal
1
I Exceeded Goal
I 3
(;!~
Met Goal
2
-
R
Packet Page -493-
David Jackson Performance Evaluation
January 1, 2010 to December 31,2010
1/25/2011 Item 13.A.l.
B. CRA ADVISORY BOARD GOALS & PROJECTS FY2011
PRIORITIES BY GOAL I PROJECT
Stormwater 1m rovements - All Nei hborhoods
Improve Failin Infrastructure
Com lete RFP Process -17 Acre Mixed Use Pro'ect Ba shore
I Com lete RFP Process - Residentiallnfill Project (Ba shore)
Develop A Healthy Business Environment
Marketin I PR Plan for CRA Economic Development & incentives
Complete Cultural District Designation & RFP Cultural Center (Bayshore)
Develop Communi Identities Throu h Streetsca e Design and Si na e
Develop a Coherent Plan for Public-Private Partnershi s
Develop Plans for Davis Trian Ie - Com lete Land Assembl for RFP
Work with Public A encies to Decrease BIi ht and Crime Rates
.
C. Unusual Circumstanc.es: List unusual circumstances or special problems. None.
D. Self Performance Appraisal: Assess your overall pelformance.
I am assigned the responsibility of managing a staff of four and charged with the successful completion
of the mission of the Bayshore Gateway Triangle CRA ($5.1M budget) and two BCC MSTUs (Bayshore
Beautification [$4.1M budget] and Haldeman Creek Maintenance Dredging [$123,000 budget]).
I have also accepted the collateral duties of Executive Director, Collier County Business and Economic
Development for the County Manager.
.
The past year's execution of C~A",.l~y1STU projects has been marked \vit.."1 accomplishment. I ma.,aged
my staff in a finn and consistent manner, and successfully completed many of the assigned projects and
objectives of the CRA Redevelopment Plan. Projects not able to be completed in this calendar year have
been moved to 2011 for completion. Also of note, in January 2010 I received the recognition as the East
Naples Civic Association's 2010 Citizen of the Year.
January of each year I bring the local advisory board and CRA staff to the CRA Board Chambers to
review the previous year's progress in implementing the eRA's Redevelopment Plan. CRA staff analyzes
the current economic environment and presents the next 12 month's goals for Commissioners to review and
approve. Yearly goals change as items are completed or economic factors come to bear. Some goals are
long-range and remain on the list indefInitely as their strategies and objectives are continuously in work.
The CRA Board's and advisory board's goals are transformed into a detailed and clear work plan and
then mailaged by my office. A most notable action last year was the decision of the BCC to transfer
administrative responsibilities of two Municipal Service Taxing Units to the CRA staff. That action by the
BCC was clearly applauded by the award of the Florida Redevelopment Association's 2010 Collaborative
Partnership Award.
;
The CRA is on track and proceeding full-speed ahead. We are still a community in transition. Even
though. current economic conditions are unstable, we are better off than five years ago and poised to seize
every opportunity that presents itself in the near future.
The Bayshore Drive and Gateway Triangle areas of Collier County have a promising and bright future
ahead., and the people that live and work here will ensure its success.
.
Q
Packet Page -494-
. A.
.
.
David Jackson Performance Evaluation
January 1, 2010 to December 31,2010
1/25/2011 Item 13.A.1.
Section IT - Employee Development
Education and Training Update: List any job-related courses, training, or seminars in 'which you
have enrolled or completed since your last review.
FRA Annual Conference; SAP Training, GovMax Training; Brownfields Grant Writing, Purchasing
Best Value Offer (BVO) process, Collier EDC Project Innovation.
B. Personal Development: List or discuss those areas 11Jhich you believe you can improve upon during the
next performance appraisal period Also, list specific future promotional or other career development
goals.
In 2011 I will increase marketing and promotion of the future development of the two large CRA-owned
sites (Bayshore Drive 17 acres site, and Davis Triangle 7+ acre site). The American economy is turning
around, as it always does, and the CRA needs to be positioned to hand off these sites to a credible
development team to bring the land up to its highest and best use. I will continue to monitor and update the
CRA's financial strength based on legislative actions and the devaluation of property within the CRA
boundaries.
Secondly I will continue to drive the accomplishment of objectives outlined in the Redevelopment Plan and
continue to create and mange projects that will accomplish those goals. The eRA's Redevelopment Master
Plan is 10 years old and needs a serious update, of which I plan to budget staff time and CRA TlUst Funds to
acquire a qualified contractor to assist us.
Thirdly I will cqntinue to foster a positive cost-to-benefit marking program to future investors that have
interests in redeveloping the smaller commercial and residential site in the CRA, thus eliminating slum and
blight.
C. Organizational Support: Describe any specific development activities or improvements your supervisor
or the organization can undertake to assist in your department.
None.
10
Packet Page -495-
David Jackson Performance Evaluation
January 1, 2010 to December 31, 2010
1/25/2011 Item 13.A.l.
Section III - Performance Objectives
.
List the major performance objectives you would like to accomplish durin!?: the 2011 appraisal period.
Indicate the objective, how measured, and when it should be accomplished.
Plannine::
Re<;eive BCC Approval-eRA Overlay Update (LDC Update) - 2011
Cultural District ConceptPlan - 2011
Develop Master Plan & Official Area Designation
MSTU Residential Master Plan Approved - 2011
Expand Beautification MSTU Boundary - 2012
Update CRA Redevelopment Plan - 2011
Transportation:
Bayshore Drive (south) Improvements O'.1STU)
Bid and Contract Construction - 2011
Shadow lawn Drive Crosswalk Improvements-20 14
Thomasson Drive to Hamilton Avenue Improvements (MSTU)-2012
Infrastructure:
Design and Fund Pond Public Pathway Amenity
Apply for FRDAP Grant - 2010
Complete Construction - 2012
Shadowlawn Residential Stormwater Improvements
Construction Plans - 2011
Complete Construction - 2011
Acquire additional land to expand the Triangle stormwater pond
Contract for purchase additional parcels - 2011
Apply for Federal Hazard mitigation Funding - 2011
Design and expand the pond - 2012
.
Redevelopment:
Bayshore Drive ( 17 Acres)
CRA & Developer Public-Private-Partnership - 2011
Mini-Triangle Land Assembly for Redevelopment- 2012
CRA & developer Public-PrIvate-Partnership - 2012
Residential Infill RFP for Builders - 2011
Bid and construct homes - 2012
Public Relation & Community Outreach:
Positive promotion of CRA area and projects - ongoing
Increased exposure in print and TV media - ongoing
Create History Documentary DVD
Regularly schedule neighborhood informational meetings - semi-annual
Promotion of eRA through web site and electronic newsletter - monthly
Code Enforcement/Safety (one:oine:):
Increased activity (Code Compliance)
Building maintenance and compliance
Continuous presence (Sheriff)
Reduce Annual Crime Rate
Improve Aesthetics in the Public Realm (MSTU)
.
11
Packet Page -496-
"
.
eRA Board
Commissioner
.James N Coletta
CommissIOner
Fred W Coyle
Commissioner
Donna Fiala
Commissioner
Tom Henning
Commissioner
Georgia HiUer
P,~olvi$onf
~
ChaiITllan
l inosey Thomas
Vice-Chair
Jill Barry
Karen Beatty
Peter Dvoral,
el< Gunther
_dUY in(J'cull
!,,'i3urice
Gutierrez
Steve Main
Bill t~sal
Honorary
Br<Jce Preble
eRA Staff
David L Jac:kson
EXG:cutive
Director
Jean Jourdan
Project Manager
Sue Tron",
Project Manager
David Buchheit
Project Manager
Ashley Caserta
Grants
Coorctinator
.
1/25/2011 Item 13.A.l.
I... ...PI
'n
EB83 [J.
IBAYSHORE
GATEWAY
~~-'; TRIANGLE
December 10,2010
Dear Commissioner Fiala,
Attached is my January 1,2010 to December 31,2010 Performance Appraisal
evaluation form. This year's process requires my "evaluation" to be forwarded
through the CRA Advisory Board to Commissioners Coyle and Fiala for their review.
Your evaluations '\-vill be presented to the rest of the CRA Board at the January 25,
2011 BCC/CRA meeting for final Board comment. -'-";;===..
For the last five years I have provided an appraisal form similar to the County
Manager Evaluation Appraisal Form with a scoring range between 1 (Below Goal) to
3 (Exceeded Goal). In previous years, the County's Executive Manager compiled
commissioner's scores for the agenda.
Attached to this cover letter is:
o Local CRA Advisory Board Chairman's Letter of Recommendation,
o My personal goals for the evaluation period - 20 I 0,
o My performance evaluation form for you to score, and
o My personal goals for next year - 2011.
My CRA contract allows a cost of living allowance (COLA) increase as
awarded by the BCC to county employees. This year a BCC COLA was not a\varded;
therefore none shall be allocated.
Also at, the discretion of the eRA Board, an annual merit pay shall be awarded
of not less than 3 % but not greater than 10% of base pay. This merit award is paid in
a lump sum check and not added to my base pay.
I freely and willingly waive consideration of an annual merit pav for this year.
This commitment will be memorialized in the agenda's executive summary for the
January 25, 2011 CRA Board agenda.
It has been a pleasure to serve the community.
Re. sp..cc. tftIl.l. )...' su b. .!l..........l. i. ttze.l:.
.A1{ ~~i
j\YtLc,.. -J ~ .-- - ~:;, -~-
David L. Jackso ./
Executive Director
eRA Advisory Board Chairman's Letter of Recommendation
FY2009 Performance Objectives
CRA Employee Appraisal Form
4069 Bayshore Drive, Suite 1 CI Naples. Florida 34112
P: (239) 643-1';15 e F: (239) 775-4456
w'INI.colliercra com
Packet Page -497-
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1/25/2011 Item 13.A.l.
C1J"'iI1l,.tt\1;lT7 *1:I1.VLo.~Iiftr("I' Aln.ltC't
.
Collier County Community Redevelopment Agency
3299 Tamiami Trail East, Ste 303
Naples, FL 34112
December 8, 2010
Dear CRA Commissioners,
As Chairman of the Bayshore Gateway Triangle Local CRAAdvisory Board it is my
duty to provide input for David Jackson's annual evaluation.
By unanimous motion on December 7, 2010, the Advisory Board authorized me to
for"\vard this letter of recommendation on their behalf to the CRA Board of Commissioners to
consider in their annual evaluation of our CRA Executive Director. David Jackson.
David Jackson has worked closely with your advisory board to develop significant
short and long-term programs. He has developed and executed strategies for those programs
that will bring many improvements to this blighted area, and has raised the expectations of
those that live and work in our community.
Furthermore, he proactively pursued the administrative duties of two local MSTUs
(Bayshore Beautification and Haldeman Creek) therefore putting all redevelopment activities
under one organization. As a result, the CRA and Bayshore MSTU won a 2010 state
redevelopment award for collaborative partnerships for the southern Bayshore Drive
improvement design pians.
.
Another item of interest to the CRA is that David was selected as the East Naples
Civic Association Person of the Year 2010, a great recognition coming from an organization
outside of the CRA area. The Bayshore Gateway Triangle Community Advisory Board
recognizes the fact that every day he delivers the necessary leadership and managerial skills
that assure succesS. As Chairman of your CRA Advisory Board I look forward to working
with you in the neAt year.
For the Advisory Board and Sincerely Yours,
",./'}
// /
~~-4~~
~Lmds~ ~ma-; .
Chairman
.
Packet Page -498-
.
Major Performance Objectives for FY2010
.
A-I: Plannin~:
Complete CRA Overlay Update (LDC Update)-2010
Cultural District Concept Plan-2010
Develop Master Plan & Official Area Designation
Residential Landscape/Streetscape Plan- 2010
Expand Beautification MSTU Boundary- 20 I 0
A-2 Transportation:
Bayshore Drive (south) Improvements (MSTU)
Complete Design-March 2010
Bid and Contract Construction- 20 I 0
Shadowlawn Drive Crosswalk Improvements
Design Plans- 2010
Funding and Construction - 20i I
Thomasson Drive to Hamilton Avenue Improvements (MSTU)
Design Improvement Plan- 201 0
Apply for Funding- 2010
Complete Construction-2011
A-3: Infrastructure:
Stormwater Pond for Gateway Triangle
Complete construction-20lO
Design and Fund Pond Public Pathway Amenity
Apply for FRDAP Grant-201O
Complete Construction- 2011
Shadowlawn Residential Stormwater Improvements
Apply for Funning-20IO
Construction Plans- 2010
Complete Construction-20l1
A-4: Redevelopment:
Bayshore Drive (17 Acres)
. CRA & Developer Public-Private-Partnership- 20 I 0
Mini-Triangle Land Assembly for Redevelopment- 2010
CRA & developer Public-Private-Partnership-2011
Residential Infill RFP for Builders-2010
Increase residential home ownership
Increase housing stock at the workforce level
A-5: Public Relation & Communitv Outreach:
Positive promotion of CRA area and projects-ongoing
Increased exposure in print and TV media-ongoing
Create Collier TV Program (quarterly)
Create History Documentary DVD
Community participation increased-ongoing
Regularly schedule neighborhood informational meetings-semi-annual
Promotion ofCRA through web site and electronic newsletter-monthly
A-6: Code EnforcementlSafetv (onl!Oin~): .
Increased activity (Code Compliance)
Building maintenance
Continuous presence (Sheriff)
Reduce Crime
Improve Aesthetics in the Public Realm (MSTU)
.
Packet Page -499-
1/25/2011 Item 13.A.l.
"
David Jackson Performance Evaluation
January 1, 2010 to December 31,2010
COLLIER COUNTY BAYSHORE GATEWAY TRIANGLE CRA
1/25/2011 Item 13.A.l.
Name: David Jackson
Title: Executive Director
Review Date: December 31, 2010
Division: eRA
Department: Bayshore Gateway Triangle
.
Section I - Performance Review
A. 2010 Goals and Objectives: List and discuss major ob;ectives and projects.
A-I: Plan nine::
Goal: Complete CRA Overlavs ana codify into the Land Development Code - 2010.
Objective: Complete and submit the Overlay's amendments to pass review of Collier Zoning Department
and Collier Planning Commission and present to County Commission for approval.
Strategies:
(1) 'W ork with Collier Zoning and Planning Review Department to complete the Overlay amendment for
presentation through the review process.
RESULTS: CRA's retained planning and zoning consultant is at 90% completion of the Overlay rework.
The last 10% of work includes the review by Growth Management Division and submission to the
County's next LDC cycle for CCPC and BCC review. This Project will carry over into 2011.
Below Goal Met Goal I Exceeded Goal
1 2 I. 3
~V)-
rl
.
Goal: Cultural District Concept Plan - 2010.
Objective: Develop a Cultural District plan and receive approval from the CRAlBCC Boards.
Strategies:
(1) Determine the feasibility to create a cultural district and have it become an economic tool for the
redevelopment area.
(2) Develop an RFP to hire a consultant to create a plan to develop a catalyst cultural project.
RESULTS: In concert with the A-4Redevelopment Goal: 17 acre parcel RFP for mixed use
redevelopment, staff combined strategic components of this goal into the site development MPUD. This
action negated the need to hire a separate and independent cultural consultant - thus making this work a
collaborative part of the catalyst project. As part of the Pizzuti Solutions task order, the development team
engaged two cultural consultants and held two public workshops to determine the local 'cultural facilities
demand', then developed a 'cultural facility' as part of the 17 acre site development plan. This Project will
carry over into 2011.
Below Goal
1
Met Goal
2
;L
Exceeded Goal
3
.
Packet Page -500-
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.
.
David Jackson Performance Evaluation
January 1, 2010 to December 31,2010
Goal: Residential Landscape/Streetscape Plan - (MSTU 2010).
1/25/2011 Item 13.A.1.
Objective: Engage residential land owners to determine desired improvements to the public right of way.
Strate!rles:
(1) Meet with street residents and survey them for desired improvements.
(2) Develop a plan to provide improvements.
(3) Fund and/or coordinate the approved work.
RESULTS: MSTU staff contracted JRL Design., LLC to fully develop an overall area landscape and
beautification Master Plan to include all public areas. The Plan is at 60% design with one completed
public input session. A second public information meeting will be held in January 2011 with the plans at
90% complete. This Master Plan Proj ect vlill carry over into 2011.
Below Goal
1
Met Goal
2
2
.II
J;
Goal: Expand the Bayshore Beautification MSTU Boundary - (MSTU 2010).
Exceeded Goal
3
Objective: To receive BCC approval to expand the Bayshore Beautification MSTU boundary and
consolidate redevelopment efforts into adjacent blighted areas.
Strate~es:
(1) Secure advisory committee's confidence to expand their mission area.
RESULTS: One-on-one meetings with the 1\;'10 CRA Commissioners indicated that the boundary could be
expanded, provided there was community support. The Bayshore Beautification Advisory Committee did
not approve the pursuit of a boundary expansion at this time, as it would levy an increased tax during the
current economic times. They have moved this action to 2011 to reconsider the Project.
Below Goal
1
Met Goal
2
;2..
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Packet Page -501-
Exceeded Goal
3
, David Jackson Performance Evaluation 1/25/2011 Item 13.A.l.
January 1, 2010 to December 31,2010
A-2: TransJJortation: .
Goal: Bayshore Drive South Improvement Design - (MSTU 2010).
Objective: Advertise for and hire professional consultants to design pedestrian facilities and
beautification infrastructure to improve or correct deficiencies.
Strategies:
(1) Focus private sector consultants (with technical expertise in transportation issues) to design a multi-
modal pathway, pedestrian scale lighting and a Florida-friendly landscape plan.
(2) Work with Naples Botanical Garden to develop a landscape plan and vegetation/plan pallet.
RESULTS: Under the guidance of the CRA stafI, the MSTIJ selected a road design consultant to develop
road construction documents for the improvements. The plans are 90% complete & approved by South
Florida Water Management Distiict (SFWMD) and currently under Collier Transportation Division
review. Once the plans are approved and funded, a construction company will be selected to build the
improvements. Tills construction Project will carry over into 2011.
Below Goal , Met Goal Exceeded Goal
1 I 2 3
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Goal: Sbadowlawn Crosswalk Improvements - 2010. VFI.(=-r.' ..
Objective: Acquire funding to install sidewalks in the Shadowlawn residential neighborhoods.
Strategies:
(1) Coordinate planning with Shadowlawn Elementary School.
(2) Collaboratively assist Shadowlawn School and Collier Pathways Department.
(3) Apply for "Safe Routes to School" grant.
RESULTS: Collier Pathways submitted a grant on behalf of the school and $305,578 in FY2014 money
has been awarded for new sidewalks. The CRA will design & fund Shadowlawn Drive "lighted"
crosswalks for school crossing locations in FY2014 as part of the sidewalk construction bid. This Project
on hold until FY2014.
Working in conjunction with FDOT and MPO Pathways Committee, three other Shadow lawn
residential streets will have sidewalks installed at FDOT expense: Calusa & Caledonia A venues and
Andrew Drive. There is not a set date for this Project - depends on FDOT funding.
-
-
Below Goal I Met Goal I Exceeded Goal
1 I 2 3
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Packet Page -502- .
.
.
.
:
David Jackson Performance Evaluation
January 1, 2010 to December 31,2010
1/25/2011 Item 13.A.1.
Goal: Thomasson Drive to Hamilton Avenue Improvements - 2010.
Objective: Develop plans and fund improvements to public transportation, pedestrian mobility,
stormwater drainage and street beautification.
Stratecies:
(1) Coordinate planning and funding with the Bayshore Beautification MSTU.
(2) Develop preliminary street design concepts.
RESULTS: The CRA met with concerned parties (area developers, Collier Enterprises, Botanical
Gardens, Collier Transportation) t6 discuss potential improvements to these two streets. Conceptual street
improvement designs were created and cost estimates were developed. The MSTU Advisory Committee
agreed to collaboratively design and install future improvements, provided an MSTU boundary expansion
to US41 can be accomplished to facilitate a complete road re-work plan.
This project has been moved to FY20I!, pending completion of the MSTU Master Plan that will
contain design guidelines and a Capital Improvement Plan to fund and schedule projects.
I
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A-3: Infrastructure: Zil.{,";,'<"'11 GI.C:;t:r;.,-u.7t;j
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Goal: Stormwater Pond for Gateway Triangle - 2010.
Below Goal
1
Met Goal
2
Exceeded Goal
3
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Objective: Become a collaborative partner in the Collier County Stormwater Management Plan for the
Gateway Triangle portion of the CRA.
Strateeies:
(1) Develop a plan for tertiary systems maintenance.
(2) Facilitate a public neighborhood information meeting to advise the residential and commercial
property owners about the pond's Phase II construction process.
RESULTS: The CRA maintained a very close and productive relationship with Collier County
Transportation Division to solve the Triangle's historic stormwater problems.
- The CRA collaboratively advertised and hosted a neighborhood information meeting for the County in
order to infOlm the Triangle area public about the construction of Phase II of the pond.
- The County's contractor is nearing completion the Phase II portion of the project.
Below Goal
1
I
I
!
~
Exceeded Goal
3
3
Met Goal
2
A
Packet Page -503-
:
. David Jackson Performance Evaluation 1/25/2011 Item 13.A.l.
January 1, 2010 to December 31,2010
Goal: Design and Fund Pond Public Pathway - 2010 .
Objective: Design a public low-impact recreational facility at the Triangle Pond site.
Strateeies:
(1) Design conceptual plans and conduct public neighborhood information meetings.
(2) Apply for State grant funding to construct design.
RESULTS: The CRA acquired a local contractor, Johnson Engineering, to assist in the design. A
conceptual design with various options was completed. The CRA held public information meetings with
the Triangle residents and commercial business owners.
The design was modified to reflect public input and the eRA applied for a $200,000 FY2011
FRDAP grant to assist in construction of the plan. This permitting and construction Project will move to
FY2012 pending awarding of the State grant.
Below Goal Met Goal I Exceeded Goal
1 2 I / 3
~!;t
Goal: Shadowlawn (Residential) Stormwater Improvements - 2010. .
Objective: To plan, fund and design stormwater drainage improvements in the Shadowlawn residential
area.
Strateeies:
(1) Develop a drainage study to improve stormwater flow and prevent flooding.
(2) Receive grant funding to implement projects.
(3) Design the improvements.
RESULTS: The CRA drainage engineering study was completed in 2009 and $2,700,000 in Federal rt'O
CDBG Grant funds were awarded in 2010 to implement the BCC approved plan. An enginee:Fng s pIP
consultant, Q. Grady Minor & Associates, was hired to develop the construction plans.-&~~llits
have been approved and construction plans are at 90%. Construction of this project will carry over into
2011.
- .
Below Goal Met Goal Exceeded Goal
1 2 . 3
I )., 1Y,z
,
.
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Packet Page -504-
- ----- -
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David Jackson Performance Evaluation
January 1, 2010 to December 31,2010
1/25/2011 Item 13.A.l.
A-4: RedeveloDment:
Goal: 17 acre parcel RFP for Mixed Use Redevelopment - Continued from 2009.
Objective: To select a developer or investment group to acquire and redevelop the CRA-owned 17 acre
parcel on Bayshore Drive.
Stratecies:
(1) Complete MPUD rezone application ofland for a future development team to develop the site.
RESULTS: The public outreach, due diligence, and entitlements have been completed. The Project has
successfully submitted its first l\1PUD rezone application to Growth Management Division. A second
submittal will be completed in December 2011.
- Pizzuti Solutions, LLC, is completing the first year ofa two-step process. The CRA-development team
is on track, on schedule and on budget. Step two - transfer of MPUD development rights and vertical
construction.
- Potential tenants include a museum or a performing arts theater.
Below Goal
1
Met Goal
2
Exceeded Goal
3
;l...
Goal: Mini-Triangle Land Assembly for Redevelopment - 20 I 0
Obiective: Acquisition ofland as recommended in the CRA Redevelopment Plan to facilitate catalyst
redevelopment projects.
Stratecies:
(1) Determine suitable parcels to purchase.
(2) Offer to buy land.
(3) Secure bank loan as funding source.
(4) Close the sale of the property.
RESULTS: The CRA successfully closed on 5+ acres of commercial in the mini-triangle.
- CRA staff continues to negotiate with potential development teams to complete the 14 acre mini-
triangle assembly and redevelop the site to its highest and best use.
- Limited CRA reserves and a decreasing TIP allocation over the last 3-years has placed this acquisition
project on hold until the economy recovers and area property values begin to increase.
- This Project \\-ill be continued in 2011.
Below Goal
1
Met Goal
2
I Exceeded Goal
I i 3
21 Y 2..
~
Packet Page -505-
David Jackson Performance Evaluation
January 1, 2010 to December 31, 2010
1/25/2011 Item 13.A.1.
Goal: Residential Infill RFP for Builders - 2010.
Objectives:
(1) Advertise an RFP for a design-build builder to build homes on CRA owned land.
(2) Increase residential home owner occupancy.
(3) Increase housing stock at the "Gap" level (mid-level workforce).
.
Strategies:
(1) Advertise the RFP.
RESULTS: CRA staff conversations with three CRA Commissioners indicated that they did not feel the
local market for construction of new homes was right. Therefore, based on that guidance, the planned RFP
to build houses has been moved to 2011. Due to the economic recession, banking crisis and large number
of home foreclosures, the CRA staffhas determined that a 'market watch' approach is the best course of
action prior to advertising a new RFP.
Below Goal
1
Met Goal
2
Exceeded Goal
3
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A-5: Public Relations & Communitv Outreach:
Goal: Improve media and marketing efforts to inform the public.
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Objective: Actively promote the area's improvement and development opportunities through as many
public relations material as possible.
Strategies:
(1) Publish electronic and print newsletters.
(2) Update CRA web site.
(3) Attend neighborhood meetings and maintain and open door policy.
(4) Actively promote newsworthy topics to Naples Daily News for publication.
RESULTS: Electronic and print communication continues with good reports from the local subscribers.
- Creation of a printed newsletter debuted in January 2010 for the two MSTUs. CRA and MSTU
newsletters will be released semi-annually.
- The CRA has opened dialogue with community associations, realtors, and businesses.
- An ad hoc group of interested parties was formed to provide marketing suggestions to the Advisory
Board to consider.
Below Goal
1
Met Goal
2
Exceeded Goal
3
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David Jackson Performance Evaluation
January 1,2010 to December 31, 2010
1/25/2011 Item 13.A.l.
A-6: Code Enforcement/Safety (OD1win2;):
Goal: Code Enforcement/Safety (ongoing).
Obiective: Maintain open communication 'with code enforcement officers and activities in the CRA.
Strateeies:
(1) Receive public presentations by Code and Sheriffs Office. Invite the public.
(2) Inform the public through all forms of CRA media as to the positive effects of enforcement of Collier
County Land Code and building maintenance programs. .
(3) Inform property owners about CRA grants to repair or abate violations to their property.
RESULTS:
- Code Enforcement Officers and upper level management meet regularly with CRA advisory board
members and attend meetings.
- Numerous blighted residential and one commercial property have been abated.
- Collier Sheriff Office documented CRA area crime has decreased 50% over the last 4-years.
Below Goal I Met Goal Exceeded Goal
1 I 2 3
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Packet Page -507-
David Jackson Performance Evaluation
January 1,2010 to December 31,2010
1/25/2011 Item 13.A.1.
B. CRA ADVISORY BOARD GOALS & PROJECTS FY2011
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C. Unusual Circumstances: List unusual circumstances or special problems. None.
D. Self Performance Appraisal: Assess your overall performance.
I am assigned the responsibility of managing a staff of four and charged with the successful completion
of the mission of the Bayshore Gateway Triangle CRA ($5.1M budget) and two BCC MSTUs (Eayshore
Beautification [$4.1M budget] and Haldeman Creek Maintenance Dredging [$123,000 budget]).
I have also accepted the collateral duties of Executive Director, Collier County Business and Economic
Development for the County Manager.
.
The past year's execution or CRA/IviSTLJ projects has been marked with accomplishment. I managed
my staff in a firm and consistent manner, and successfully completed many of the assigned projects and
objectives of the CRA Redevelopment Plan. Projects not able to be completed in this calendar year have
been moved to 2011 for completion. Also of note, in January 2010 I received the recognition as the East
Naples Civic Association's 2010 Citizen of the Year.
January of each year I bring the local advisory board and CRA staff to the CRA Board Chambers to
review the previous year's progress in implementing the CRA's Redevelopment Plan. CRA staff analyzes
the current economic environment and presents the next 12 month's goals for Commissioners to review and
approve. Yearly goals change as items are completed or economic factors come to bear. Some goals are
long-range and remain on the list indefinitely as their strategies and objectives are continuously in work.
The CRA Board's and advisory board's goals are transformed into a detailed and clear work plan and
then managed by my office. A most notable action last year was the decision of the BCC to transfer
administrative responsibilities of h\lo Municipal Service Taxing Units to the CRA staff. That action by the
BCC was clearly applauded by the award of the Florida Redevelopment Association's 2010 Collaborative
Partnership A '\Vard.
The CRA is on track and proceeding full-speed ahead. We are still a community in transition. Even
though current economic conditions are unstable, we are better off than five years ago and poised to seize
every opportunity that presents itself in the near future.
The Bayshore Drive and Gateway Triangle areas of Collier County have a promising and bright future
ahead, and the people that live and work here will ensure its success.
.
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Packet Page -508-
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David Jackson Performance Evaluation
January 1, 2010 to December 31, 2010
1/25/2011 Item 13.A.l.
Section II - Employee Development
Education and Training Update: List any job-related courses, training, or seminars in which you
have enrolled or completed since your last review.
FRA Annual Conference; SAP Training, GovMax Training; Brownfields Grant Writing, Purchasing
Best Value Offer (BVO) process, Collier EDC Project Innovation.
B. Personal Development: List or discuss those areas which you believe you can improve upon during the
next peiformance appraisal period Also, list specific future promotional or other career development
goals.
In 2011 I will increase marketing and promotion of the future development of the two large CRA-O\vned
sites (Bayshore Drive 17 acres site, and Davis Triangle 7+ acre site). The American economy is turning
around, as it always does, and the CRA needs to be positioned to hand off these sites to a credible
development team to bring the land up to its highest and best use. I will continue to monitor and update the
CRA's financial strength based on legislative actions and the devaluation of property within the CRA
boundaries.
Secondly I will continue to drive the accomplishment of objectives outlined in the Redevelopment Plan and
continue to create and mange projects that will accomplish those goals. The CRA's Redevelopment Master
Plan is 10 years old and needs a serious update, of which I plan to budget staff time and CRA Trust Funds to
acquire a qualified contractor to assist us.
Thirdly I "\vill continue to foster a positive cost-to-benefit marking program to fi.rture investors that have
interests in redeveloping the smaller commercial and residential site in the CRA, thus eliminating slum and
blight.
C. Organizational Support: Describe any specific development activities or improvements your supervisor
or the organization can undertake to assist in your department.
None.
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Packet Page -509-
David Jackson Performance Evaluation
January 1,2010 to December 31,2010
1/25/2011 Item 13.A.1.
Section III - Performance Objectives
.
List the major performance objectives you would like to accomolish during the 2011 aD))raisal oeriod.
-Indicate the objective, how measured, and when it should be accomplished.
Plannine:
Receive BCC Approval - CRA Overlay Update (LDC Update) - 2011
Cultural District Concept Plan - 2011
Develop Master Plan & Official Area Designation
MSTU Residential Master Plan Approved - 2011
Expand Beautification MSTU Boundary - 2012
Update CRA Redevelopment Plan - 2011
Transportation:
Bayshore Drive (south) Improvements (MSTU)
Bid and Contract Construction - 2011
Shadowlawn Drive Crosswalk Improvements-20 14
Thomasson Drive to Hamilton Avenue Improvements (MSTU)-20 12
Infrastructure:
Design and Fund Pond Public Pathway Amenity
Apply for FROAP Grant-2010
Complete Construction - 2012
Shadowlawn Residential Stormwater Improvements
Construction Plans - 2011
Complete Construction - 2011
Acquire additional land to expand the Triangle stormwater pond
Contract for purchase additional parcels - 2011
Apply for Federal Hazard mitigation Funding - 2011
Design and expand the pond - 2012
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Redevelopment:
Bayshore Drive (17 Acres)
CRA & Developer Public-Private-Partnership - 2011
Mini-Triangle Land Assembly for Redevelopment - 2012
CRA & developerPublic-Private-Partnership - 2012
Residential InfilI RFP for Builders - 2011
Bid and construct homes - 2012
Public Relation & Community Outreach:
Positive promotion of CRA area and projects - ongoing
Increased exposure in print and TV media - ongoing
Create History Documentary DVD
Regularly schedule neighborhood informational meetings - semi-annual
Promotion of CRA through web site and electronic newsletter - monthly
Code Enforcement/Safetv (oneoine):
Increased activity (Code Compliance)
Building maintenance and compliance
Continuous presence (Sheriff)
Reduce Annual Crime Rate
Improve Aesthetics in the Public Realm (MSTU)
.
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Packet Page -510-