Agenda 06/12/2018 Item #16F 406/12/2018
EXECUTIVE SUMMARY
Recommendation to approve Amendment # 2 to the Agreement between All American Games
(AAG) and Collier County to host the 2018 Football University (FBU) event, approve operating
expenses up to $512,000 using Tourist Development Tax Promotion Funds, authorize the Chair to
execute Amendment # 2, and make a finding that this event promotes tourism.
____________________________________________________________________________________
OBJECTIVE: Approve Amendment # 2 and authorize payment of event operating costs for the 2018
Football University (FBU) National Championships in Collier County.
CONSIDERATIONS: The FBU event has been hosted in Collier County for four consecutive years.
This is a National Championship Football event showcasing the best sixth through ninth grade football
teams and stars from around the nation. The championship games have been showcased on both broadcast
and digital live streaming each year, bringing great national awareness of our community’s sports
capabilities. The FBU Championships will take place December 15-20, 2018 prior to the busy Christmas
to New Year’s holiday period.
The event promoter, All American Games (AAG), plans to bring in 42 teams again this year. This event
continues to bring visitor spending into our community during a slower travel time of the year. The
following is a breakdown of the projected impact of the 2018 FBU event in comparison with the previous
two years:
Projected 2018 2017 2016
Teams 42 42 24
Visitors 6,100 6,091 4,346
Location of
Teams
Destination Target
Markets
Destination Target
Markets
Destination Target
Markets
Direct Impact $2 Million $1,987,709 Million $1.2 Million
Tourist Tax
Revenue
$25,000 $24,045 $12,510
Room Nights 3,350 3,317 2,250
Contract Amendment # 2 Includes Schedule II A which details the payment schedule for the reimbursable
event operating expenses that will be requested by AAG for the 2018 FBU event.
The funding for media coverage of the FBU event will be included in the County’s budget with its
advertising agency of record, Paradise Advertising, and placed by said agency. The County will include
the $140,000 for this media buy, including livestreaming and television coverage in the FY 19 Tourist
Development Tax budget.
Event hosting costs totaling $112,000 will be paid by the County directly to local vendors in accordance
with the BCC approved Procurement Policy including the following:
Venue Rental Fees: $65,000
Security: $20,000
EMS (EMT and ambulance support): $10,000
Athletic Trainers: $12,000
Operating Event Contingency: $5,000
FISCAL IMPACT: Funding for support of the 2018 FBU event will be included in the Tourism
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Division proposed FY 19 budget in Fund 184. This total includes $170,000 in Promotional Items, $90,000
in Event Operations and Player Experience and $112,000 in Hosting Costs. An additional $140,000 in
Media purchases for live streaming of the championship games in Naples, and the NBC Network
broadcast of the All-American Bowl in San Antonio, TX featuring two Naples tourism :30 TV s pots.
Collier County’s total share to host this event is $512,000.
GROWTH MANAGEMENT IMPACT: There is no Growth Management impact associated with this
Executive Summary.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item 5-2 at the May 29, 2018 meeting. TDC requested that staff review hotel security
issues with the FBU staff for the 2018 event.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To approve Amendment # 2 to the Agreement between All American Games
(AAG) and Collier County to host the 2018 Football University (FBU) event, approve up to $512,000 in
operating expenses using Tourist Development Tax Promotion Funds, authorize the Chair to execute
Amendment # 2, and make a finding that this event promotes tourism.
Prepared by: Ed Caum, Deputy Director Tourism/Sports Marketing
ATTACHMENT(S)
1. Amendment #2 FBU National Championship Agreement (PDF)
2. FBU Executed Amendment #1 (PDF)
3. FBU Executed Agreement 2016 (PDF)
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COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.4
Doc ID: 5805
Item Summary: Recommendation to approve Amendment # 2 to the Agreement between All
American Games (AAG) and Collier County to host the 2018 Football University (FBU) event, approve
operating expenses up to $512,000 using Tourist Development Tax Promotion Funds, authorize the Chair
to execute Amendment # 2, and make a finding that this event promotes tourism.
Meeting Date: 06/12/2018
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
05/30/2018 11:37 AM
Submitted by:
Title: Division Director - Tourism – Tourism
Name: Jack Wert
05/30/2018 11:37 AM
Approved By:
Review:
Tourism Ed Caum Deputy Director Review Completed 05/30/2018 11:46 AM
Tourism Jack Wert Director Review Completed 05/30/2018 12:13 PM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 05/30/2018 2:16 PM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 05/31/2018 7:35 AM
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 05/31/2018 9:43 AM
Budget and Management Office Ed Finn Additional Reviewer Completed 05/31/2018 12:20 PM
County Manager's Office Tim Durham Executive Director- Corp Business Ops Completed 06/03/2018 9:23 AM
County Manager's Office Nick Casalanguida Level 4 County Manager Review Completed 06/03/2018 8:57 PM
Board of County Commissioners MaryJo Brock Meeting Pending 06/12/2018 9:00 AM
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16.F.4.a
Packet Pg. 1866 Attachment: Amendment #2 FBU National Championship Agreement (5805 : FBU Contract Amendment #2)
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Packet Pg. 1867 Attachment: Amendment #2 FBU National Championship Agreement (5805 : FBU Contract Amendment #2)
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Packet Pg. 1868 Attachment: Amendment #2 FBU National Championship Agreement (5805 : FBU Contract Amendment #2)
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Packet Pg. 1869 Attachment: Amendment #2 FBU National Championship Agreement (5805 : FBU Contract Amendment #2)
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Packet Pg. 1870 Attachment: FBU Executed Amendment #1 (5805 : FBU Contract Amendment #2)
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Packet Pg. 1871 Attachment: FBU Executed Amendment #1 (5805 : FBU Contract Amendment #2)
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Packet Pg. 1872 Attachment: FBU Executed Amendment #1 (5805 : FBU Contract Amendment #2)
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Packet Pg. 1873 Attachment: FBU Executed Amendment #1 (5805 : FBU Contract Amendment #2)
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Packet Pg. 1874 Attachment: FBU Executed Agreement 2016 (5805 : FBU Contract Amendment #2)
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Packet Pg. 1875 Attachment: FBU Executed Agreement 2016 (5805 : FBU Contract Amendment #2)
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Packet Pg. 1876 Attachment: FBU Executed Agreement 2016 (5805 : FBU Contract Amendment #2)
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Packet Pg. 1877 Attachment: FBU Executed Agreement 2016 (5805 : FBU Contract Amendment #2)
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Packet Pg. 1878 Attachment: FBU Executed Agreement 2016 (5805 : FBU Contract Amendment #2)
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Packet Pg. 1879 Attachment: FBU Executed Agreement 2016 (5805 : FBU Contract Amendment #2)
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Packet Pg. 1880 Attachment: FBU Executed Agreement 2016 (5805 : FBU Contract Amendment #2)