Agenda 06/12/2018 Item #11E06/12/2018
EXECUTIVE SUMMARY
Recommendation to approve the Collier Area Transit (CAT) Fare Study, associated
recommendations, and approve a fare modification on both the Fixed-Route and the Paratransit
Transportation Systems.
OBJECTIVE: To ensure the Public Transportation System is financially-sound and fiscally-accountable
and that its fare structure is fair and equitable for the public that it serves.
CONSIDERATIONS: The Collier County Public Transit & Neighborhood Enhancement Division
(PTNE) administers Collier County’s Public Transportation System, known as CAT. The system consists
of a fixed-route network comprised of nineteen (19) routes and partners with Lee County Transit
(LeeTran) to provide the LinC express route between the two (2) counties. A paratransit service known as
Collier Area Paratransit (CAP), is also a part of the public transportation system which includes
complementary Americans with Disabilities Act (ADA) and Transportation Disadvantaged (TD) services.
Collier County has the responsibility to ensure that a financially-sound and fiscally-accountable transit
system is available to citizens and visitors. Although fixed-route and paratransit fares only fund a portion
of CAT’s services, they are a critical component of the budget. It is appropria te for CAT to periodically
review and evaluate its fare structure to ensure the fares are fair and equitable, while also generating
revenue needed to operate the services. Federal regulations outlined by FTA in Circular 4702.1B require
that service modifications and fare changes be fair and equitable to all citizens, regardless of race, color,
or national origin. To accomplish the above, CAT, in partnership with the Collier County Metropolitan
Planning Organization (MPO), has undertaken this study to evaluate its fixed-route and paratransit fare
structures and to perform a service equity analysis of the recommendations.
The fares for fixed-route were last modified in 2009 and 2012 for the paratransit system. As part of the
study, a ridership and fare revenue trend analysis was completed to review system ridership and fare
revenue growth before and after the most recent fixed-route and paratransit fares. A peer review to
compare and evaluate how systems within a similar environment or with similar characteristics are
operating were also conducted. This fare study included a comparative analysis of transit systems similar
to CAT to assist in determining the appropriateness of specific fare policies and fare structures.
Based on analyses completed during early stages of the fare study and discussions with CAT staff,
fourteen (14) fare change scenarios were prepared. Each scenario was designed to measure potential
changes in ridership and revenue to ensure that low-income or minority riders are not disproportionately
or adversely affected, as required by Federal Environmental Justice (EJ) regulations.
Each fixed-route scenario was designed to measure potential changes in ridership and revenue with the
overall objective of defining a scenario that increases ridership or encourages the use of fare passes
instead of cash fares. The ADA fare is controlled by the amount of the fixed-route fare and cannot exceed
twice the base fixed-route fare. The TD fare does not have a similar restriction, therefore, there is more
flexibility in the amount that can be charged for that service. However, both programs serve a population
where the potential financial impacts of a modification in fares must be carefully considered as part of the
decision.
The public was surveyed, and a public meeting was conducted to receive input on the proposed scenarios.
The study was reviewed by the Public Transit Advisory Committee (PTAC) on January 16 th, 2018 and
endorsed by the PTAC on March 20th, 2018. The Local Coordinating Board also reviewed and endorsed
the study on March 7th, 2018. The MPO reviewed and endorsed the study on May 11, 2018.
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The following policy changes are being recommended for modifications to the fixed-route and paratransit
fare structure.
Fixed-route:
Increase the fixed-route fare by $0.50 ($2 proposed full-fare); and increase the reduced fare
by $0.25 ($1 proposed reduced fare); Provide a free 90-minute transfer; Reduce the day pass
to $3 as part of a consolidated package to optimize use of the day pass while reducing
possible ridership reduction associated with increasing the one-way fare;
Eliminate the existing 7-day pass and replace with a 15-day pass at 50% of the cost of the 30-
day pass. The 15-day pass would be priced at $20 ($10 for reduced fare) based on increasing
the cost of the 30-day pass to $40 as the next bullet describes;
Increase the cost of the 30-day pass from $35 to $40 ($20 for reduced fare).
Increase the cost of the Marco Express single fare from $2.50 to $3 ($1.50 for reduced fare)
to bring it more in line with the cost of the Marco Express monthly pass.
Eliminate the cost of the Smart Card in conjunction with the fare increase for the 30-day pass.
Combine the cost of the Smart Card and the full or reduced 30-day pass price into one fare
when a customer needs to purchase or replace a Smart Card. ($42 full fare or $22 reduced
fare)
Fixed-Route Policy Recommendations:
Explore the potential for sale of passes at third-party vendors (such as grocery and
convenience stores). This had considerable support from the public.
Explore the potential to use a phone/computer app to purchase passes/fares. This concept was
also desired by the public.
Implement a policy to include college-age students and active/retired military personnel as
eligible for reduced fare with valid ID.
Further incentivize the Business Pass Program by maintaining the currently corporate 30 -day
pass rate of $29.75 if the 30-day pass fare is increased to $40.
Implement a promotional “Try Transit Day” where fixed-route fares are waived on a
designated day to encourage infrequent or new riders to try CAT’s services.
Fare Category Current Proposed
Full
Fare
Reduced
Fare
Full
Fare
Reduced
Fare
One-way Fare $1.50 $0.75 $2 $1
Children 5 years of age & under Free Free Free Free
Transfer $0.75 $0.35 Free/ 90
min.
Free/ 90
min.
Day Pass $4 $2 $3 $1.50
7-Day Pass $15 $7.50 NA NA
15-Day Pass NA NA $20 $10
30-Day Pass $35 $17.50 $40 $20
Marco Express One-way Fare $2.50 $1.20 $3 $1.50
Marco Express 30-Day Pass $70 $35 $70 $35
Paratransit:
Maintain the existing ADA fare structure and consolidate the TD fare structure from five (5)
to three (3) income-based categories to include:
$1 for riders at or below the poverty level
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06/12/2018
$3 for riders 101-150% of the poverty level
$4 for riders with income 151% or higher above the poverty
Paratransit Policy Recommendations:
Update the definition of “household income” and required documentation as recommended in
the “Definition of Household for Low-Income Fare Qualification.”
Consider implementing a fare increase of up to $1 for the ADA and TD fares within the next
two (2) years. The PTAC members did not want this to be an automatic increase without
further review and evaluation of the impacts on the users.
FISCAL IMPACT: The fare increase is conservatively projected to provide approximately $68,000 in
additional farebox revenue for the CAT Fund (426), Project 61011 in a fiscal year.
GROWTH MANAGEMENT IMPACT: There is no Growth Management impact.
LEGAL CONSIDERATIONS: This Item has been reviewed by the County Attorney, is approved as to
form and legality and requires majority vote for approval. -JAK
RECOMMENDATION: To approve the recommendations of the Fare Study and associated
modifications to the fare structure and policies for the fixed-route and paratransit system, effective
October 1st, 2018; approve student discount programs effective June 12, 2018, approve the Resolution
amending the Transit Fee Schedule and authorize the Chairman to sign the Fee Resolution.
Prepared By: Michelle Arnold, Director, Public Transit & Neighborhood Enhancement Division
ATTACHMENT(S)
1. CAT Fare Study Final Report (PDF)
2. Bus Fares Resolution 2018 (PDF)
3. CARDESO-99-2012503-1 (PDF)
4. NaplesDailyNews_20180512_D15 (PDF)
5. BCC Presentation Backup (PPTX)
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06/12/2018
COLLIER COUNTY
Board of County Commissioners
Item Number: 11.E
Doc ID: 5592
Item Summary: Recommendation to approve the Collier Area Transit (CAT) Fare Study,
associated recommendations, and approve a fare modification on both the Fixed-Route and the Paratransit
Transportation Systems. (Michelle Arnold, Director, Public Transit & Neighborhood Enhancement
Division)
Meeting Date: 06/12/2018
Prepared by:
Title: Division Director - Pub Tran & Nbrhd Enh – Public Transit & Neighborhood Enhancement
Name: Michelle Arnold
05/07/2018 5:13 PM
Submitted by:
Title: Division Director - Pub Tran & Nbrhd Enh – Public Transit & Neighborhood Enhancement
Name: Michelle Arnold
05/07/2018 5:13 PM
Approved By:
Review:
Public Transit & Neighborhood Enhancement Caroline Soto Additional Reviewer Completed 05/08/2018 4:32 PM
Public Transit & Neighborhood Enhancement Matthew Liveringhouse Additional Reviewer Completed 05/08/2018 5:37 PM
Operations & Veteran Services Sean Callahan Additional Reviewer Completed 05/09/2018 8:35 AM
Public Services Department Todd Henry Level 1 Division Reviewer Completed 05/09/2018 9:04 AM
Grants Erica Robinson Level 2 Grants Review Completed 05/15/2018 3:56 PM
Public Services Department Steve Carnell Level 2 Division Administrator Review Completed 05/21/2018 3:54 PM
Metropolitan Planning Organization Brandy Otero Additional Reviewer Completed 05/24/2018 3:23 PM
County Attorney's Office Jeffrey A. Klatzkow Level 2 Attorney Review Completed 06/01/2018 1:20 PM
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 05/25/2018 11:08 AM
Grants Therese Stanley Additional Reviewer Completed 05/25/2018 1:42 PM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 06/01/2018 2:20 PM
County Manager's Office Nick Casalanguida Level 4 County Manager Review Completed 06/03/2018 5:51 PM
Board of County Commissioners MaryJo Brock Meeting Pending 06/12/2018 9:00 AM
11.E
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Collier Area Transit (CAT)
Fare Study
Final Report
March 2018
Prepared for
Prepared by
11.E.1
Packet Pg. 255 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
Collier Area Transit | Fare Study i
Table of Contents
Section 1 Introduction ....................................................................................................... 1-1
1.1 Background and Study Purpose ..................................................................................................... 1-1
1.2 Report Organization ........................................................................................................................ 1-2
1.3 CAT Service Area .............................................................................................................................. 1-2
Section 2 Existing and Historical Fare Structures ................................................................. 2-4
Section 3 Fare Policy and Structure Assessment .................................................................. 3-6
3.1 Trend Analysis ................................................................................................................................. 3-6
Fixed-Route Trends ........................................................................................................................... 3-6
Paratransit Trends .......................................................................................................................... 3-10
3.2 Peer Review ................................................................................................................................... 3-14
Selection of Peer Agencies .............................................................................................................. 3-14
Peer Fixed-Route and ADA Fare Structure Comparison ................................................................ 3-14
Peer Transportation Disadvantage Program Fare Structure Comparison ................................... 3-17
Section 4 Demographics .................................................................................................... 4-1
4.1 Title VI and Environmental Justice Considerations ....................................................................... 4-1
4.2 Low-Income and Minority Demographics ...................................................................................... 4-2
4.3 Geographic Analysis of Ridership by Fare Type ............................................................................. 4-5
Section 5 Fare Scenarios and Potential Impacts ................................................................... 5-1
5.1 Conceptual Fare Alternatives .......................................................................................................... 5-1
Fixed-Route Fare Concepts ............................................................................................................... 5-1
ADA Fares ........................................................................................................................................... 5-3
TD Fares ............................................................................................................................................. 5-3
5.2 Potential Ridership and Revenue Impacts ..................................................................................... 5-3
Model Assumptions ........................................................................................................................... 5-4
Fare Model Scenarios ........................................................................................................................ 5-6
Estimated Ridership and Revenue Impacts by Fare Scenario ...................................................... 5-10
11.E.1
Packet Pg. 256 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
Collier Area Transit | Fare Study ii
Section 6 Public Outreach Results ...................................................................................... 6-1
6.1 Rider Intercept Surveys ................................................................................................................... 6-1
6.2 Public Workshop Results ................................................................................................................. 6-1
Section 7 Recommended Fare Changes ............................................................................... 7-1
7.1 Recommended Changes Fare Structure ........................................................................................ 7-1
Fixed-Route Fare Structure Recommendations .............................................................................. 7-1
Fixed-Route Smartcard Recommendations .................................................................................... 7-2
Paratransit Fare Structure Recommendations ................................................................................ 7-3
Documentation for Required Low-Income Fare Qualification ........................................................ 7-4
Other Policy Recommendations ...................................................................................................... 7-4
7.2 Fare Change Equity Analysis Findings ............................................................................................ 7-5
Appendix A—Intercept Survey Questions
Appendix B—Public Workshop Notice, Presentation, and Exercise Response Form
List of Tables
Table 2-1: CAT Fare Structure History ...................................................................................................... 2-5
Table 3-1: Distribution of Ridership by Fare Used, FY 2012–FY 2016 .................................................... 3-10
Table 3-2: Selected Peer Systems ........................................................................................................... 3-14
Table 3-3: Peer Comparison of Fixed-Route & ADA Fare Structures ..................................................... 3-15
Table 3-4: CAT & Peer Fixed-Route Base Fare Multipliers ...................................................................... 3-16
Table 3-5: Peer Comparison of College/University Student and Military Discounts ............................ 3-17
Table 3-6: Peer Comparison of Transportation Disadvantaged Fares .................................................. 3-18
Table 4-1: Collier County Low-Income Households, 2015 ....................................................................... 4-2
Table 4-2: Collier County Minority Populations, 2015 ............................................................................. 4-2
Table 4-3: Distribution of Ridership in Low-income Block Groups by Fare Type (FY 2013–FY 2017 YTD)
................................................................................................................................................................... 4-5
Table 5-1: Number of Trips by Fare Type ................................................................................................. 5-5
Table 5-2: Summary of Fixed-Route Fare Change Scenarios .................................................................. 5-9
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Packet Pg. 257 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
Collier Area Transit | Fare Study iii
Table 5-3: Summary of Paratransit Fare Change Scenarios .................................................................... 5-9
Table 5-4: Low-End Ridership and Revenue Estimates for Fixed-Route Fare Change Scenarios
(Elasticity Fully Applied Resulting in Ridership Loss) ............................................................................ 5-11
Table 5-5: High-End Ridership and Revenue Estimates for Fixed-Route Fare Change Scenarios
(Elasticity Applied with Estimate of Likely Shift of riders to More Favorable Fare Options) ................ 5-11
Table 5-6: Low-End Ridership and Revenue Estimates for Paratransit Fare Change Scenarios (Elasticity
Fully Applied Resulting in Ridership Loss) ............................................................................................. 5-13
Table 5-7: High-End Ridership and Revenue Estimates for Paratransit Fare Change Scenarios (Assumes
No Ridership Loss or Operating Cost Reduction) .................................................................................. 5-13
Table 7-1: Recommended Fixed-Route Fare Structure ........................................................................... 7-2
Table 7-2: Recommended Paratransit Fare Structure ............................................................................. 7-3
List of Figures
Figure 3-1: Annual Fixed-Route Ridership Trends, FY 2008–FY 2016....................................................... 3-6
Figure 3-2: Fixed-Route Ridership for Peak and Non-Peak Months, FY 2008–FY 2016 ........................... 3-7
Figure 3-3: Fixed-Route Fare Revenue, FY 2008–FY 2016 ......................................................................... 3-8
Figure 3-4: Fixed-Route Fare Revenue by Fare Type, FY 2016 ................................................................. 3-8
Figure 3-5: Fixed-Route Fare Revenue per Passenger, FY 2008–FY 2016 ................................................ 3-9
Figure 3-6: Fixed-Route Farebox Recovery Ratio, FY 2008–FY 2016 ........................................................ 3-9
Figure 3-7: Paratransit Ridership, FY 2008–FY 2016 ............................................................................... 3-11
Figure 3-8: Paratransit Ridership for Peak & Non-Peak Months, FY 2008–FY 2016............................... 3-11
Figure 3-9: Paratransit Fare Revenue, FY 2008–FY 2016 ........................................................................ 3-12
Figure 3-10: Paratransit Fare Revenue per Passenger, FY 2008–FY 2016 .............................................. 3-12
Figure 3-11: Paratransit Fare Revenue by Fare Type, FY 2016 ............................................................... 3-13
Figure 3-12: Paratransit Farebox Recovery Ratio, FY 2008–FY 2016 ..................................................... 3-13
Figure 6-1: Which fare increments make paying with cash most convenient for you? .......................... 6-2
Figure 6-2: Which new fare purchase/payment options would be convenient to you? ......................... 6-3
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Packet Pg. 258 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
Collier Area Transit | Fare Study iv
Figure 6-3: Would you support a fare increase if …? ............................................................................... 6-3
Figure 6-4: How much do you think the fares should be increased to cover the cost to provide ADA
service? ...................................................................................................................................................... 6-4
Figure 6-5: How much do you think the TD fares should be increased to cover the cost to provide TD
services? .................................................................................................................................................... 6-4
Figure 6-6: How long is your typical one-way trip? (minutes).................................................................. 6-5
Figure 6-7: How long is your typical one-way trip? (miles) ...................................................................... 6-5
Figure 6-8: Would you support paying a slightly higher one-way fare if it includes a free transfer? ..... 6-6
Figure 6-9: At what price is fixed-route bus service too expensive? ........................................................ 6-6
Figure 6-10: If you do not currently use passes, why? ............................................................................. 6-7
Figure 6-11: Which fare changes should CAT institute first? ................................................................... 6-7
List of Maps
Map 1-1: Study Area and Existing Bus Routes .......................................................................................... 1-3
Map 4-1: Low-Income Households ........................................................................................................... 4-3
Map 4-2: Minority Populations .................................................................................................................. 4-4
11.E.1
Packet Pg. 259 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
Collier Area Transit | Fare Study v
Acronyms
ACS—American Community Survey
ADA—Americans with Disabilities Act
APTA—American Public Transportation Association
ARIMA—Autoregressive Integrated Moving Average Model
BOCC— (Collier County) Board of County Commissioners
CAP—Collier Area Paratransit
CAT—Collier Area Transit
CTC—Community Transportation Coordinator
CTD— (Florida) Commission for the Transportation Disadvantaged
EJ—Environmental Justice
FDOT—Florida Department of Transportation
FTA—Federal Transit Administration
FY—Fiscal Year
LCB—Local Coordinating Board
LeeTran—Lee County Transit
MPO— (Collier County) Metropolitan Planning Organization
PTAC— (Collier County) Public Transit Advisory Committee
PTNE—(Collier County) Public Transit & Neighborhood Enhancement Division
TD—Transportation Disadvantaged
TDP—Transit Development Plan
TDSP—Transportation Disadvantaged Service Plan
YTD—Year to Date
11.E.1
Packet Pg. 260 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
Collier Area Transit | Fare Study 1-1
Section 1 Introduction
1.1 Background and Study Purpose
The Collier County Public Transit & Neighborhood Enhancement Division (PTNE) administers Collier
County’s public transportation system, known as Collier Area Transit (CAT). CAT provides a fixed-route
network comprising 19 routes and also partners with Lee County Transit (LeeTran) to provide the LinC
express route between the two counties. CAT provides paratransit service under the Collier Area
Paratransit (CAP) program that includes complementary Americans with Disabilities Act (ADA) service
and transportation disadvantaged (TD) services. Medicaid transportation services previously provided
by CAT are now provided through a network of transportation providers overseen by MTM, Inc., the
County’s Medicaid transportation services broker. The County also serves as the Community
Transportation Coordinator (CTC) under Chapter 427 of the Florida Statutes. As the CTC, the PTNE
Division administers the coordination of countywide transportation services for individuals who are
transportation disadvantaged.
Funding for transit services in Collier County is provided by a variety of sources, including the Florida
Commission for the Transportation Disadvantaged (CTD), the Florida Department of Transportation
(FDOT), the Federal Transit Administration (FTA), local funding, and directly-generated revenue that
consists primarily of passenger fares.
Collier County has the responsibility to ensure that a financially-sound and fiscally-accountable
transit system is available to citizens and visitors. Although fixed-route and paratransit fares fund only
a portion of CAT’s services, they are a critical component of the budget. It is appropriate for CAT to
periodically review and evaluate its fare structure to ensure the fares are fair and equitable while also
generating revenue needed to operate the services. Federal regulations outlined by FTA in Circular
4702.1B require that all service modifications and fare changes be fair and equitable to all citizens,
regardless of race, color, or national origin. To accomplish the above, CAT, in partnership with the
Collier County Metropolitan Planning Organization (MPO), conducted this study to evaluate its fixed-
route and paratransit fare structures and to perform a service equity analysis of the
recommendations.
CAT last modified its fixed-route fares in 2009 and paratransit fares in 2012. The most recent major
update of the County’s Transit Development Plan (TDP), completed in 2015, recommends that CAT’s
fare structure be evaluated every five years, starting in 2017. This will help Collier County ensure that
it is maximizing potential farebox recovery in a fair and equitable manner and that passenger fares
are consistent with “peer” transit agencies similar to services provided in Collier County.
11.E.1
Packet Pg. 261 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
Collier Area Transit | Fare Study 1-2
1.2 Report Organization
This report documents the findings of the fare study completed for CAT for its fixed-route and
paratransit services and, including this introduction, is organized as follows:
Section 2 includes an overview of CAT’s current and historical fare structure.
Section 3 provides an evaluation of CAT’s fixed-route and paratransit ridership and revenue trends
since the most recent fare modifications occurred. An assessment of fare policies for selected peer
systems compared to CAT also is documented.
Section 4 provides a profile of Collier County demographic variables used to develop and evaluate a
series of subsequent fare policy concepts.
Section 5 presents initial fixed-route and paratransit fare concepts that were evaluated and
presented to the public for comment prior to determining final recommendations. For each fare
scenario identified, ridership and revenue impacts are estimated based on fare elasticity and a fare
analysis model developed for this study to reflect likely behavioral responses by riders.
Section 6 documents the public input gathered during this study on the potential fare changes.
Section 7 documents the recommended changes to CAT’s fixed-route and paratransit fare structures
and provides other policy recommendations for consideration.
1.3 CAT Service Area
The CAT service area fixed-routes and bus stops are shown in Map 1-1. Paratransit service is provided
countywide, and the majority of paratransit trips are provided for travel to medical appointments,
nutrition sites, and employment. CAT’s fixed-route services are available to the general public,
whereas customers using ADA or TD paratransit services must be approved for service through an
eligibility process.
11.E.1
Packet Pg. 262 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
Collier Area Transit | Fare Study 1-3
Map 1-1: Study Area and Existing Bus Routes
11.E.1
Packet Pg. 263 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
Collier Area Transit | Fare Study 2-4
Section 2 Existing and Historical Fare Structures
CAT’s fixed-route service has a base fare of $1.50 per one-way trip for all routes except the Marco
Island Express route, which has a $2.50 base fare. CAT also provides fare options for a daily, 7-day, or
30-day pass for more frequent customers. Reduced fares are provided for members of Medicare,
persons with disabilities, passengers age 65 and older or children age 17 and under, and TD
passengers. Children age 5 and under ride for free. Appropriate ID is required to receive the reduced
fare rate. CAT began charging for transfers on the fixed-route system when the fixed-route fare
increase was implemented in 2009. The base fare transfer is $0.75 ($0.35 for a reduced fare transfer)
and must be used within 90 minutes on a different route.
The one-way fare for ADA-eligible riders is $3.00 or $1.00 for persons whose household income is at or
below the poverty level. FTA regulations prohibit the ADA fare from being increased to more than
twice the regular fixed-route fare for the same trip. CAT’s TD fare is income-based, with customers at
or below the poverty level paying a fare of $1.00 and ranging up to $7.00 for persons 337% or above
the poverty level. CAT has the ability to increase the TD fare to any level it deems appropriate,
pending the completion of an equity analysis, as required by FTA, and approval of the Local
Coordinating Board (LCB) and the Collier County Board of County Commissioners (BOCC). As
previously noted, all paratransit customers must be certified as eligible to use the system under the
ADA and/or TD programs.
Table 2-1 presents CAT’s historical and current fixed-route and paratransit fare structures. Fare
structure updates were instituted in 2006 and 2009 for fixed-route service and in 2012 for paratransit
service.
11.E.1
Packet Pg. 264 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
Collier Area Transit | Fare Study 2-5
Table 2-1: CAT Fare Structure History
Fare Category 2005 & Prior August 2006 March 2009 October 2012
Fixed-Route Fares
Base Fare – Full $1.00 $1.25 $1.50 $1.50
Base Fare – Reduced $0.50 $0.60 $0.75 $0.75
Transfer – Full Free Free $0.75 $0.75
Transfer – Reduced Free Free $0.35 $0.35
Children
Age 6 &
under free
Age 6 &
under free
Age 5 &
under free
Age 5 &
under free
Day Pass – Full $3.00 $4.00 $4.00 $4.00
Day Pass – Reduced $1.50 $2.00 $2.00 $2.00
7-Day Pass – Full --$15.00 $15.00
7-Day Pass – Reduced --$7.50 $7.50
30-Day Pass – Full $30.00 $35.00 $35.00 $35.00
30-Day Pass – Reduced $15.00 $17.50 $17.50 $17.50
Marco Express Base Fare – Full $2.00 $2.50 $2.50 $2.50
Marco Express Base Fare – Reduced $1.00 $1.20 $1.20 $1.20
Marco Express 30-Day Pass – Full $60.00 $70.00 $70.00 $70.00
Marco Express 30-Day Pass – Reduced $30.00 $35.00 $35.00 $35.00
Summer Paw Pass (age 17 & younger
to ride June-August) - - -
$30.00
(implemented
April 2015)
Paratransit Fares
ADA Fare $2.00 $2.00 $2.00
$3.00($1.00 at
or under PL)
Medicaid Fare
$1.00 fare or
co-payment;
services
managed by
Collier County
$1.00 fare or
co-payment;
services
managed by
Collier County
$1.00 fare or
co-payment;
services
managed by
Collier County
Services
managed by
MTM, Inc.
TD Fare – At or Under PL $0.00 $0.00 $0.00 $1.00
TD Fare – 101% to 150% of PL $2.00 $2.00 $2.00 $3.00
TD Fare – 151% to 225% of PL $3.00 $3.00 $3.00 $4.00
TD Fare – 226% to 337% of PL $4.00 $4.00 $4.00 $5.00
TD Fare – +337% of PL $6.00 $6.00 $6.00 $7.00
PL = poverty level
Source: Collier Area Transit
11.E.1
Packet Pg. 265 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
Collier Area Transit | Fare Study 3-6
Section 3 Fare Policy and Structure Assessment
This section presents the results of a trend analysis completed to examine historical fixed-route and
paratransit ridership and revenue changes. A peer review also was completed to benchmark CAT’s
existing fixed-route and paratransit fare structures against selected peer transit agencies.
3.1 Trend Analysis
A ridership and fare revenue trend analysis was completed to review system ridership and fare
revenue growth prior to and after the most recent fare increase for both fixed-route and paratransit
services. Data through FY 2016 were used, as they were the most recent complete year of data
available at the time the analysis was undertaken.
Fixed-Route Trends
Figure 3-1 provides the trend in annual ridership for CAT’s fixed-route service between Fiscal Years
(FY) 2008 and FY 2016. CAT’s last fixed-route fare increase occurred in March 2009. Ridership steadily
decreased between FY 2008 and FY 2010, with an overall loss of approximately 9%. Ridership
gradually increased starting in FY 2010, peaking in FY 2013 at 1,361,232 passengers. Since peaking,
ridership has been declining, with an overall reduction of 17% between FY 2008 and FY 2016.
Figure 3-1: Annual Fixed-Route Ridership Trends, FY 2008–FY 2016
Source: Collier Area Transit
Given that Collier County’s significant peak population consists of visitors and seasonal residents
during October through March, the fixed-route ridership also was examined during peak versus non-
peak months. As shown in Figure 3-2, the peak ridership for FY 2008–FY 2016 is higher than the non-
800,000
900,000
1,000,000
1,100,000
1,200,000
1,300,000
1,400,000
FY
2008
FY
2009
FY
2010
FY
2011
FY
2012
FY
2013
FY
2014
FY
2015
FY
2016Fixed-Route Fare Increase11.E.1
Packet Pg. 266 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
Collier Area Transit | Fare Study 3-7
peak ridership for most years, ranging from 95% to 121% of peak ridership and averaging 5% more
than non-peak ridership over the entire nine-year period. The Comprehensive Planning Section of the
County’s Growth Management Division estimates the countywide population increases approximately
+20% during the peak season.
Figure 3-2: Fixed-Route Ridership for Peak and Non-Peak Months, FY 2008–FY 2016
Source: Collier Area Transit
Figure 3-3 provides the trend in annual fare revenue for CAT’s fixed-route service between FY 2008 and
FY 2016. Fixed-route fare revenue increased 26% between FY 2008 and FY 2012 following
implementation of the fare increase in 2009, despite the decrease in ridership during that time period.
However, fare revenue has been steadily declining since FY 2014, consistent with the ridership
decrease experienced during this same period. CAT experienced a slight overall decrease in fare
revenue of 3% between FY 2008 and FY 2016.
Figure 3-4 illustrates the distribution of fixed-route fare revenue by fare type using FY 2016 as a proxy.
The base fare (including full and reduced) provides the highest percentage of fare revenue,
corresponding to the highest percentage of riders paying the base fare (44% in FY 2016). The 30-day
pass generates the second-highest revenue, and the day pass generates the third-highest revenue
(20% and 11% of the FY 2016 total fare revenue, respectively).
574,137 608,488 519,667 580,941 629,005 666,406 624,699 570,448 497,502
592,221 501,222
545,243
571,561
587,292
694,826
562,695
523,655
474,123
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
FY 2008 FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016
Peak Non-Peak
11.E.1
Packet Pg. 267 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
Collier Area Transit | Fare Study 3-8
Figure 3-3: Fixed-Route Fare Revenue, FY 2008–FY 2016
Source: Collier Area Transit
Figure 3-4: Fixed-Route Fare Revenue by Fare Type, FY 2016
Figure 3-5 provides the trend in annual fixed-route fare revenue per passenger for FY 2008 through FY
2016. As the reduction in ridership was greater than the reduction in fare revenue, the revenue per
passenger increased by 16% overall between FY 2008 and FY 2016, averaging $0.83 per passenger
during this nine-year period.
$600,000
$700,000
$800,000
$900,000
$1,000,000
$1,100,000
$1,200,000
$1,300,000
FY
2008
FY
2009
FY
2010
FY
2011
FY
2012
FY
2013
FY
2014
FY
2015
FY
2016
Base Fare, 55%
Transfer, 3%
Day Pass,
11%
7 Day Pass, 1%
30 Day Pass, 20%
ME Fares, 2%Other,
9%Fixed-Route Fare Increase 11.E.1
Packet Pg. 268 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
Collier Area Transit | Fare Study 3-9
Figure 3-5: Fixed-Route Fare Revenue per Passenger, FY 2008–FY 2016
Source: Collier Area Transit
Although fare revenue decreased slightly (3%) between FY 2008 and FY 2016 (see Figure 3-3),
operating costs continued to increase. As a result, the annual farebox recovery ratio decreased by
10% overall, or from 17.6% in FY 2008 to 15.8% in FY 2016, during this period, as demonstrated in
Figure 3-6.
Figure 3-6: Fixed-Route Farebox Recovery Ratio, FY 2008–FY 2016
Source: National Transit Database (FYs 2008–2015), Collier Area Transit (FY 2016)
$0.70
$0.75
$0.80
$0.85
$0.90
$0.95
$1.00
FY
2008
FY
2009
FY
2010
FY
2011
FY
2012
FY
2013
FY
2014
FY
2015
FY
2016
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
FY 08 FY 09 FY 10 FY 11 FY 12 FY 13 FY 14 FY 15 FY 16Farebox Recovery RatioFixed-Route Fare Increase Fixed-Route Fare Increase11.E.1
Packet Pg. 269 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
Collier Area Transit | Fare Study 3-10
The historical trends in type of fare media used also were analyzed. Table 3-1 displays the percentage
of riders using each type of fare option since the last fare study, FY 2012–FY 2016. The full base fare is
the predominant type of fare paid, followed by 30-day pass, day pass, and transfers; the 7-day pass is
used very infrequently by CAT passengers compared to other fare media options. Over the last two
years, the percentage of customers using full fare media have declined slightly, whereas the
percentage of customers using reduced fare media has held steady or increased slightly. Since 2012,
only the reduced base fare and reduced 30-day pass have seen an increase in overall ridership during
the five-year period. Although overall ridership has declined during this period, these fare types have
increased in popularity among CAT customers.
Table 3-1: Distribution of Ridership by Fare Used, FY 2012–FY 2016
FY
Base
Fare–
Full
Base
Fare–
Reduced
Transfer–
Full
Transfer–
Reduced
Day
Pass–
Full
Day
Pass–
Reduced
7-Day
Pass–
Full
7-Day
Pass–
Reduced
30-Day
Pass–
Full
30-Day
Pass–
Reduced
Other*
2012 33.2% 9.0% 3.4% 0.8%8.5%4.9%0.5%0.3%16.8% 10.9%11.7%
2013 37.8% 8.3% 2.7% 0.6%7.3%4.0%0.4%0.2%16.4% 9.4%13.0%
2014 32.4% 9.8% 2.8% 0.5%6.9%4.2%0.5%0.1%19.7% 12.3%10.7%
2015 31.9% 11.0% 2.7% 0.5%6.0%4.7%0.5%0.2%17.9% 15.0%9.5%
2016 30.5% 13.7% 2.5% 0.5%5.5%4.7%0.4%0.3%16.8% 16.6%8.5%
*Other includes CAT employee/family, county employee, child 5 and under, free/voucher, Marco Express (full and reduced),
and youth summer pass.
Source: Collier Area Transit
Paratransit Trends
Figure 3-7 shows the trend in total paratransit ridership between FY 2008 and FY 2016. Paratransit
ridership peaked in FY 2011 at 122,977 passengers prior to the fare increase (from $2 to $3) in October
2012. Ridership then decreased by 29% between FY 2011 and FY 2013 to 87,263 passengers, primarily
due to Collier County ceasing Medicaid service in July 2012. By FY 2016, ridership had increased by
15%, resulting in an overall decrease in paratransit ridership of -8% between FY 2008 and FY 2016.
Figure 3-8 shows the paratransit ridership by peak and non-peak months for FY 2008–FY 2017. There is
a smaller difference in paratransit ridership during peak and non-peak than for fixed-route ridership,
with the peak season ridership averaging a 2% increase over non-peak season ridership during this
nine-year period. This indicates that paratransit riders primarily are permanent rather than seasonal
residents. According to Census data, the percentage of Collier County residents age 65 and over has
increased 27% since 1990. This trend is expected to continue as the baby boomer generation
continues to age and could result in increased paratransit service demand.
11.E.1
Packet Pg. 270 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
Collier Area Transit | Fare Study 3-11
Figure 3-7: Paratransit Ridership, FY 2008–FY 2016
Source: Collier Area Transit
Figure 3-8: Paratransit Ridership for Peak & Non-Peak Months, FY 2008–FY 2016
Source: Collier Area Transit
Figure 3-9 displays the trend in total paratransit revenue between FY 2008 and FY 2016. Although the
paratransit fares were not increased until October 2012, the revenue increased by approximately 19%
between FY 2008 and FY 2011 due to ridership growth. Despite an 8% decline in paratransit ridership,
fare revenue increased by more than 89% during this trend period.
60,000
70,000
80,000
90,000
100,000
110,000
120,000
130,000
FY
2008
FY
2009
FY
2010
FY
2011
FY
2012
FY
2013
FY
2014
FY
2015
FY
2016
53,031 57,463 58,621 61,237 62,696
44,023 42,278 47,175 51,179
56,270 55,229 59,131 61,740 52,882
43,240 43,732
46,132 49,468
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
FY 2008 FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016
Peak Non-PeakParatransit Fare Increase 11.E.1
Packet Pg. 271 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
Collier Area Transit | Fare Study 3-12
Figure 3-9: Paratransit Fare Revenue, FY 2008–FY 2016
Source: Collier Area Transit
Figure 3-10 shows the trend in annual paratransit fare revenue per passenger for FY 2008 through FY
2016. Given the minimal ridership decline and relative high revenue increase, revenue per passenger
increased overall by 105% during this period.
Figure 3-10: Paratransit Fare Revenue per Passenger, FY 2008–FY 2016
Source: Collier Area Transit
Figure 3-11 illustrates the distribution of paratransit fare revenue by fare type using FY 2016 as a
proxy. The ADA program generates an average of 77% of the monthly total revenue, including both
ADA and TD revenue.
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
FY
2008
FY
2009
FY
2010
FY
2011
FY
2012
FY
2013
FY
2014
FY
2015
FY
2016
$0.00
$0.50
$1.00
$1.50
$2.00
$2.50
$3.00
FY
2008
FY
2009
FY
2010
FY
2011
FY
2012
FY
2013
FY
2014
FY
2015
FY
2016Paratransit Fare Increase Paratransit Fare Increase 11.E.1
Packet Pg. 272 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
Collier Area Transit | Fare Study 3-13
Figure 3-11: Paratransit Fare Revenue by Fare Type, FY 2016
As previously noted, the paratransit fare change had a significant positive impact on fare revenue
despite an overall decline in ridership (see Figures 3-8 and 3-9). However, higher annual operating
costs during this period tempered the effect of the fare revenue increase on the farebox recovery
ratio. Although the paratransit fare revenue increased by more than 89% during this period, the
paratransit farebox recovery ratio only increased by 10%, as demonstrated in Figure 3-12.
Figure 3-12: Paratransit Farebox Recovery Ratio, FY 2008–FY 2016
Source: National Transit Database (FYs 2008–2015), Collier Area Transit (FY 2016)
$-
$5,000
$10,000
$15,000
$20,000
$25,000
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
ADA TDC
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
FY 08 FY 09 FY 10 FY 11 FY 12 FY 13 FY 14 FY 15 FY 16Farebox Recovery RatioParatransit Fare Increase 11.E.1
Packet Pg. 273 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
Collier Area Transit | Fare Study 3-14
3.2 Peer Review
A peer review is a common tool used by transit agencies to compare and evaluate how systems within
a similar environment or with similar characteristics are operating, which can help inform the
decision-making process. This fare study included a comparative analysis of transit systems similar to
CAT to assist in determining the appropriateness of specific fare policies and fare structures.
Selection of Peer Agencies
For this fare policy review, peer systems were selected by reviewing transit systems from the most
recent CAT TDP, CAT Transportation Disadvantaged Service Plan (TDSP), and input from CAT staff.
Table 3-2 presents the transit systems included in this peer review.
Table 3-2: Selected Peer Systems
Peer System Location
Cape Fear Public Transportation Authority (WAVE) Wilmington, NC
Escambia County Area Transit (ECAT) Escambia County, FL
Citrus Connection Polk County, FL
Lee County Transit (LeeTran) Lee County, FL
Manatee County Area Transit (MCAT) Manatee County, FL
Emerald Coast Rider (EC Rider) Okaloosa County, FL
Pasco County Public Transportation (PCPT) Pasco County, FL
Volusia County Transit (Votran) Volusia County, FL
St. Lucie County St. Lucie County, FL
Peer Fixed-Route and ADA Fare Structure Comparison
Information on each system’s fare policy and fare structures was collected either directly from the
transit agency’s website or by contacting each agency via telephone. Table 3-3 summarizes the fare
structure, fares, and transfer policies for each peer transit agency compared to CAT, the peer group
mean, and the percentage of CAT’s fare from the peer group mean, when applicable. It is important to
note that St. Lucie County recently received a grant from FDOT, making all fares free for the next two
years (2017-2019). The fares used in this peer review were in place before the grant was received since
it is likely the previous fares will return when the grant expires.
From this peer review, the following observations are made:
• CAT’s base fare, daily pass, and 30-day pass are all less than the peer mean at 10%, 5%, and
25% less, respectively. Only CAT’s 7-day pass is higher than the peer mean (4% greater).
• Only one peer agency charges a transfer fare, which at $0.25 is one third the cost of a CAT
regular fare transfer of $0.75.
• CAT’s ADA fare at $3.00 is in line with the peer mean ADA fare of $2.94.
11.E.1
Packet Pg. 274 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
Collier Area Transit | Fare Study 3-15
Table 3-3: Peer Comparison of Fixed-Route & ADA Fare Structures
Transit System
Fixed-Route Fares
ADA Fare
(One-Way) Base One-
Way Fare
Daily
Pass
Weekly/
7-Day
Pass
Monthly/
30-Day
Pass
Transfers
Base
Transfer
Fare
CAT $1.50 $4.00 $15.00 $35.00 Y $0.75 $3.00
ECAT $1.75 $5.25 $14.50 $47.00 Y $0.00 $3.50
Citrus Connection $1.50 $3.00 $12.00 $47.00 Y $0.00 $2.00
LeeTran(1) $1.50 $4.00 $15.00 $40.00 N - $3.00
MCAT $1.50 $4.00 $12.00 $40.00 Y $0.25 $2.00
EC Rider $1.50 - - $30.00 Y $0.00 Varies2
PCPT $1.50 $3.75 - $37.50 N - $4.00
Votran $1.75 $3.75 $13.00 $46.00 N - $3.00
WAVE $2.00 $5.00 $20.00 $80.00 Y $0.00 $4.00
St. Lucie County $2.00 $5.00 - $50.00 Y $0.00 $2.00
Peer Group Mean $1.67 $4.22 $14.42 $46.39 - - $2.94
CAT % from Mean -10% -5% 4% -25% - - 2%
1 LeeTran also has a $0.75 base trolley fare. For comparison purposes, base bus fare of $1.50 used in peer analysis.
Source: Transit agency fare schedules.
Using the fare information from Table 3-3, the base fare multiplier for each type of pass was
calculated. The base fare multiplier refers to the number that is multiplied by the cash fare to
determine the price of the pass. Table 3-4 compares the base fare multiplier for each of CAT’s fare
pass options to those offered by the peer agencies and the peer agency mean, when applicable.
Based on this analysis, the following conclusions are drawn:
• Whereas CAT’s base fare and daily pass prices are slightly less (-5%) than the peer mean, the
daily pass multiplier is slightly higher (7%), resulting in a spread of 12%. This suggests that the
price of a daily pass price is slightly high in relation to the base fare compared to those of
CAT’s peer agencies.
• Similarly, the fare for CAT’s 7-day pass is 4% higher than the peer agency mean, and its
multiplier is 15% higher than the average for the peer agencies, resulting in an 11% spread.
This suggests that the price of the 7-day pass is slightly high in relation to the base fare
compared to those of CAT’s peer agencies.
• The cost of CAT’s 30-day pass is considerably lower (25%) than the average price of the peer
agency 30-day/monthly pass options, resulting in a lower multiplier of 15% less than the
average multiplier for the peer agencies.
11.E.1
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Collier Area Transit | Fare Study 3-16
Table 3-4: CAT & Peer Fixed-Route Base Fare Multipliers
Agency Base
Fare
Daily Pass Weekly/7-Day Pass Monthly/ 30-Day Pass
Fare Multiplier Fare Multiplier Fare Multiplier
CAT $1.50 $4.00 2.67 $15.00 10.00 $35.00 23.33
ECAT $1.75 $5.25 3.00 $14.50 8.29 $47.00 26.86
Citrus Connection $1.50 $3.00 2.00 $12.00 8.00 $47.00 31.33
LeeTran $1.50 $4.00 2.67 $15.00 10.00 $40.00 26.67
MCAT $1.50 $4.00 2.67 $12.00 8.00 $40.00 26.67
EC Rider $1.50 n/a n/a n/a n/a $30.00 20.00
PCPT $1.50 $3.75 2.50 n/a n/a $37.50 25.00
Votran $1.75 $3.75 2.14 $20.00 11.43 $46.00 26.29
WAVE $2.00 $5.00 2.50 $13.00 6.50 $80.00 40.00
St. Lucie County $2.00 $5.00 2.50 n/a n/a $50.00 25.00
Peer Group Mean $1.67 4.22 2.50 $14.42 8.70 $46.39 27.53
% CAT from Mean -10% -5% 7% 4% 15% -25% -15%
CAT currently does not provide discounts to college students or military personnel, but it is interested
in considering a discounted fare for either/both groups as part of this study. Therefore, information on
student and military discounted fares for each of the peers was collected and is summarized in Table
3-5. The majority of the selected peers provide base fare discounts in addition to multi-day/ride
passes to college students with a valid student ID, and four of the nine selected peers provide
discounts on base fare and/or multi-day/ride passes for active duty military and veterans.
11.E.1
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Collier Area Transit | Fare Study 3-17
Table 3-5: Peer Comparison of College/University Student and Military Discounts
Transit
System
Student Discounts Military Discounts
Base Fare Passes Base Fare Passes
ECAT
$1.25
(28.5%
discount)
$12.00 (10 rides) (specialty
fare available for students
only)
Free (in uniform); $1.00 w/
ID (43% discount); $1.25
w/ ID (Routes 59A, 59, 60,
61) (28.5% discount)
No discount
Citrus
$1.25
(16.6%
discount)
$2.50 (day pass)(17%
discount); $22.00 (10
days) (12% discount)
No discount No discount
LeeTran
$0.75
(50%
discount)
$12.00 (7 days) (20%
discount); $6.50 (12 rides)
(51.8% discount); $25.00
(31 days) (37.5% discount)
No discount No discount
MCAT No
discount
$2.00 (day pass); $6.00 (7
days) $20.00 (31 days)
(50% discount all)
$0.75 (50% discount)
$2.00 (day pass);
$6.00 (7 days); $20.00
(31 days); (50%
discount all)
EC Rider No
discount No discount No discount No discount
PCPT
$0.75
(50%
discount)
$1.85 (day pass)
$18.75 (31 days)
$12.50 (20 rides)
(50% discount all)
$0.75
(50% discount)
$1.85 (day pass);
$18.75 (31 days);
$12.50 (20 rides);
(50% discount all)
Votran No
discount No discount No discount No discount
WAVE Free No discount $1.00(50% discount)No discount
St. Lucie
Paratransit
No
discount No discount No discount No discount
Peer Transportation Disadvantage Program Fare Structure Comparison
Table 3-6 presents TD eligibility, TD services, and TD fares for CAT and the selected peer transit
systems based on information obtained from these systems. TD mobility services in Florida are a
program-based support for persons with qualifying incomes below and/or relative to poverty level.
Although TD is a state-based program, TD services are deployed at the county level, and policy varies
county to county. Table 3-5 shows that TD eligibility is income-based, but that the type of services and
fares vary across the peers. CAT charges the most widely-ranging fares for TD services compared to
the selected peers. Also of note is that CAT does not provide a bus transit pass for TD-eligible riders,
whereas most other peers do.
11.E.1
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Collier Area Transit | Fare Study 3-18
Table 3-6: Peer Comparison of Transportation Disadvantaged Fares
Transit
System
Eligibility
Requirements Fare/Fee TD Bus
Pass
CAT Income-based Varies from $1 to $7 per one-way trip depending on rider’s household
income No
ECAT Income-based $2.50 per one way trip flat fee Yes
Citrus
Connection Income-based Base fare $2.00 per one-way trip, plus 25% to 100% of base fare,
depending on rider’s income Yes
LeeTran Income-based $2.00 per one-way trip flat fee No
MCAT Income-based $4.00 per one-way trip flat fee Yes
EC Rider Income-based
• TD 1 (shoppers): $1.00 one-way flat fee (shared-ride shopping trips;
scheduled 6 times/week to/from different locations)
• TD 5 (rural): $1.00 one-way flat fee
• TD (urban): per mile fee
Yes
PCPT Income-based $2.00 per one-way trip flat fee Yes
Votran Income-based $3.00 per one-way trip flat fee No
WAVE n/a n/a n/a
St. Lucie
County Income-based $1.00 per one-way trip flat fee No
11.E.1
Packet Pg. 278 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
Collier Area Transit | Fare Study 4-1
Section 4 Demographics
4.1 Title VI and Environmental Justice Considerations
Transit providers within service areas containing more than 200,000 residents are required under Title
VI of the Civil Rights Act of 1964 to complete an equity analysis of any major service change or fare
change. The analysis must be completed during the programming stages, regardless of the proposed
fare increase or decrease amount. Requirements for major service changes differ based on the
magnitude of changes and established thresholds. The purpose of this equity analysis is to ensure
that any potential fare structures are consistent with Title VI of the Civil Rights Act of 1964 and are fair
and equitable to all citizens, regardless of race, color, or national origin. The objectives of FTA’s Title
VI Program, as set forth in FTA Circular 4702.1B, “Title VI Program Guidelines for Federal Transit
Administration Recipients,” are:
• To ensure that FTA-assisted benefits and related services are made available and are
equitably distributed without regard to race, color, or national origin.
• To ensure that the level and quality of FTA-assisted transit services are sufficient to provide
equal access and mobility for any person without regard to race, color, or national origin.
• To ensure that opportunities to participate in the transit planning and decision-making
process are provided to persons without regard to race, color, or national origin.
• To ensure that decisions on the location of transit services and facilities are made without
regard to race, color, or national origin.
• To ensure that corrective and remedial action is taken by all applicants and recipients of FTA
assistance to prevent discriminatory treatment of any beneficiary based on race, color, or
national origin.
An equity analysis was completed to determine whether the planned changes will have a disparate
impact on minority populations. Although low-income populations are not a protected class under
Title VI, it is recognized that there is an inherent overlap of environmental justice (EJ) principles in this
area. Additionally, because it is important to evaluate the impacts of service and fare changes on
passengers who are transit-dependent, FTA requires transit providers to evaluate proposed service
and fare changes to determine if low-income populations will bear a disproportionate burden of the
changes. Therefore, the equity analysis determines whether there is a disproportionate burden
between the existing fare and the proposed fare change on low-income riders.
This section presents demographic data from the 2011–2015 American Community Survey (ACS)
5-year Estimates used to map the low-income and minority populations throughout the CAT service
11.E.1
Packet Pg. 279 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
Collier Area Transit | Fare Study 4-2
area at the Census block group level. These results are used in the equity analysis to assess the fare
change impacts on low-income and minority populations within Collier County.
4.2 Low-Income and Minority Demographics
Table 4-1 shows the percentage of Collier County’s low-income households, defined as 200% of the
federal poverty level. Map 4-1 depicts all low-income block groups where the number of below-
poverty households is greater than the County average of 10.7%. As shown by the map, the block
groups with greater numbers of households below the poverty level are located in the more rural
northern-most and southern-most portions of the county, along with several in the denser areas
within Naples. All low-income block groups have full or partial fixed-route transit service in addition to
ADA and TD services, except for the block group in which Everglades City is located.
Table 4-1: Collier County Low-Income Households, 2015
Total
Households
Households
Below Poverty
%
Below Poverty
129,888 13,917 10.7%
Source: 2011–2015 ACS 5-year Estimates
Table 4-2 shows the percent of Collier County’s population that identify as a minority. Map 4-2 depicts
all minority block groups where the minority population is greater than the county average of 35.5%.
Block groups with the highest minority populations are located in the northern-most portion of the
county and to the south and east of the urban area. These block groups all have full or partial fixed-
route transit service in addition to ADA and TD services.
Table 4-2: Collier County Minority Populations, 2015
Total Population Minority
Population % Minority
341,091 121,070 35.5%
Source: 2011–2015 ACS 5-year Estimates
11.E.1
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Collier Area Transit | Fare Study 4-3
Map 4-1: Low-Income Households
11.E.1
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Collier Area Transit | Fare Study 4-4
Map 4-2: Minority Populations
11.E.1
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Collier Area Transit | Fare Study 4-5
4.3 Geographic Analysis of Ridership by Fare Type
An analysis of the fixed-route fares paid by riders when boarding a bus at each stop in the CAT service
area was conducted to understand what proportion of boardings are occurring in low-income block
groups (previously identified on Map 4-1) and what fare types are being paid by these riders.
Based on a GIS analysis of CAT bus stop data for FY 2013–FY 2017 year-to-date (YTD) (October 2016–
July 2017), 55% of all bus stops are located in a low-income block group. Further, 70% of all riders
board the bus at one of these bus stops, indicating that the majority of CAT riders live within or near a
low-income area within the county and ride the bus.
Table 4-3: Distribution of Ridership in Low-income Block Groups by Fare Type
(FY 2013–FY 2017 YTD)
Fare Type Total Ridership
Ridership in
Low-income
Block Groups
% Ridership in
Low-income
Block Groups
Base Fare – Full 260,432 176,430 68%
Day Pass – Full 44,192 32,369 73%
7-Day Pass – Full 3,162 2,383 75%
30-Day Pass – Full 139,770 97,836 70%
Transfer – Full 19,314 17,120 89%
Base Fare – Reduced 136,023 94,357 69%
Day Pass – Reduced 41,192 29,495 72%
7-Day Pass – Reduced 2,137 1,601 75%
30-Day Pass – Reduced 167,134 124,837 75%
Transfer – Reduced 3,966 3,266 82%
Other Fare(1) 510,255 346,009 68%
Total 1,327,577 925,703 70%
(1) Of the 68% of riders in the low-income block groups under the “Other Fare” category, 36% are
children age 5 and under who ride free, 41% are free rides; the remaining 23% are other fares under
this category (Marco Express fares, Summer Paw Passes, etc.).
Source: Collier Area Transit
The results of the Equity Analysis on the proposed fare structure changes are provided in Section 7.2.
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Section 5 Fare Scenarios and Potential Impacts
5.1 Conceptual Fare Alternatives
This section presents initial fare concepts for both fixed-route and paratransit services. These
comments were then evaluated and presented to the public for comment prior to determining final
recommendations. For each fare scenario identified, ridership and revenue impacts were estimated
based on fare elasticity and a fare analysis model developed for this study.
Fixed-Route Fare Concepts
Key findings related to each of CAT’s existing fixed-route fares are noted below. Unlike paratransit
service, fixed-route riders do not need qualify for service or for a specific fare category (although they
do need to qualify for a reduced price). With fixed-route service, riders have flexibility in which fare
they choose, based on price and the frequency with which they use the service. When evaluating
potential changes to the fixed-route fare structure, how the fares compare to each other in terms of
value to riders must be considered. Changing the price of existing fares or introducing new fare
categories may influence rider behavior in several ways: ridership decreases, as cost is too high for
some existing riders; ridership increases ridership by attracting new riders through new fare options;
or riders shift from one fare category to another because the value of a different fare is now more
attractive.
• Base Fare—CAT’s base fare of $1.50 is slightly less (10%) than the average base fare of its peer
agencies (see Table 3-4). CAT has also not increased the fixed-route fare structure since 2009.
In that time, the farebox recovery ratio has decreased by 10%, as fare revenue has not
increased at the same rate as operating costs (see Figure 3-6).
• Transfers—The industry-wide trend is to move away from providing transfers. The primary
reasons for this are to increase efficiency by reducing boarding times and reduce costs by
eliminating transfer fraud. By removing transfers, passengers must pay the base fare twice,
resulting in a higher cost for the overall trip. Passes that are priced competitively incentivizes
the use of smart card passes as opposed to cash fares, reducing the cash-counting costs
associated with paid transfers. However, CAT is currently evaluating operational changes to
split some routes to increase frequency and providing a free 90-minute transfer would allow
riders to transfer between these routes without paying any additional fare over the existing
route structure. Therefore, consideration also was given to evaluate the potential impacts of
providing a free 90-minute transfer between routes along with other potential fare changes.
• Day Pass—CAT’s full/reduced day pass is used by an average of 11% of riders annually (see
Table 3-1), and the spread between the day pass cost and its multiplier is 12% compared to
the average of its peers (see Table 3-4). This suggests that the price of the daily pass price is
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slightly high in relation to the base fare compared to those of CAT’s peer agencies, and there is
room to reduce the price of the day pass to make it a more attractive fare, particularly if
transfers are eliminated.
• 7-Day Pass—CAT’s 7-day full/reduced pass is its least-used fare option, averaging less than
1% of riders annually (see Table 3-1). Further, its multiplier is 15% higher than the peer 7-day/
weekly pass option, indicating it is over-priced compared to CAT’s base fare price. However, it
is recognized that the 7-day pass creates a more affordable option if paying the higher cost of
the 30-day pass is not financially feasible. Replacing the low-used 7-day pass with a 15-day
pass that costs 50% of the 30-day pass would allow low-income riders who cannot afford the
up-front cost of a 30-day pass to ride at the same cost per trip as a 30-day pass while
spreading the cost out over two passes per month. Currently, a 7-day pass purchased weekly
to avoid the higher up-front cost of a 30-day pass ends up costing nearly double that of 4
weekly 7-day passes + 2 single-day passes to create a 30-day pass ($68 versus $35 for a 30-day
pass). Introducing a 15-day pass would benefit low-income customers who are more frequent
riders and cannot afford a 30-day pass.
• 30-Day Pass—CAT’s 30-day full/reduced pass is its most-used fare pass option, averaging
around 30% of riders annually (see Table 3-1). However, its price is 25% less and its multiplier
is 15% less than peer 30-day/ pass options, indicating being underpriced compared to CAT’s
base fare price.
• Marco Express Fares—Marco Express fares are set to fund a specialized service for a small
segment of CAT’s annual ridership. The multiplier for the Marco Express 30-day pass is
considerably higher, at 28.0, compared to the multiplier for the regular 30-day pass of 23.33.
Increasing the Marco Express base fare while keeping the Marco Express 30-day pass price the
same could encourage the use of the 30-day pass while bringing the multiplier for the Marco
Express 30-day pass more in line with the multiplier for the regular 30-day pass.
• Children—CAT changed its policy in 2009 when it lowered the age at which children ride free
from 6 to 5. Although there is no indication that this policy should be changed at this time, it is
important for CAT to recognize that this provides financial assistance to low-income families
with children. Of the children who ride for free, 36% board the bus within a low-income block
group (see Table 4-3) and may be part of households with more limited transportation options
that greatly benefit from younger children in the household riding for free.
• Summer Paw Pass—Implemented in April 2015, the Summer Paw Pass gives students age 17
and younger the ability to use CAT unlimited from June 1–August 31. Although only 125 or
fewer passes have been sold annually since this pass was implemented, it benefits youths
who may not have other transportation options to travel in the summer. Increasing the cost of
the pass beyond $30 likely would make it more unaffordable for some riders and have no
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measurable increase in revenue due to the low number of passes sold each year. Therefore,
no change to the Summer Paw Pass cost is recommended at this time.
ADA Fares
Federal regulations stipulate that the fare for a one-way ADA trip must not exceed twice the full fare
charged for a similar trip on the fixed-route system.1 Therefore, increasing the ADA fare is limited by
whatever changes are made to the base fare or other applicable fares to provide a similar trip on the
fixed-route system.
TD Fares
CAT’s TD fare structure is tiered based on income, with persons falling into the lowest income
brackets paying the least. CAT operators/staff and evaluating peer agencies indicate that the number
of income categories (five) within the current TD fare structure causes an increased amount of
administrative work. Consolidating the number of income categories and fares assessed could
alleviate some of this burden. However, any changes to the TD fare structure to generate additional
revenue to maintain or expand services should be made across the board so impacts are equitable
among all income levels or in a way that does not disproportionately impact lower-income riders.
CAT bases the TD income brackets on household income, and customers can provide proof of
eligibility using personal income statements. To avoid this in the future, a clearer definition of
“household” and eligible proof of income should be explored as part of the TD fare recommendations.
5.2 Potential Ridership and Revenue Impacts
As part of this study, a fare model was developed to estimate ridership and the revenue impacts of
potential fare changes to CAT’s existing fare structures. This model takes into consideration the
following:
• Fare elasticity or the sensitivity to ridership based on fare increases or decreases
• Potential shifts in fare usage
• Existing CAT ridership and revenue data for FY 2016 (the most recent full year of data available
at the time of the analysis)
1 U.S. Department of Transportation, 49 CFR Part 73.131(4)(c).
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Model Assumptions
Elasticity
A rule of thumb often used in fare elasticity is the Simpson-Curtin formula, which provides that
ridership will decrease 0.3 percent for every 1 percent of transit fare increase above the current fare.2
However accurate this may be on a global scale, this estimate is based on an average of all riders and
does not provide an accurate assessment of fare-to-rider elasticity for any given location and
demographic combination.3 The American Public Transportation Association (APTA) found that the
Simpson-Curtin formula was simplistic in nature and that a more complex econometric model would
be necessary to incorporate a wide array of factors into the model. APTA adapted the Autoregressive
Integrated Moving Average (ARIMA) model to estimate ridership up to 24 months after a fare change.
Data used for the ARIMA model include service levels (measured by revenue vehicle miles), transit
costs (measured by average fares), costs of alternative modes (measured by gasoline prices), market
characteristics (approximated by the number of people employed locally), intervening factors
(including any abrupt changes that may occur), and time. APTA found an average elasticity of -0.43 in
areas with populations of less than 1 million.
As part of this fare study, an elasticity analysis was conducted by Dr. Brad Kamp of the Economics
Department at the University of South Florida. Following methodology suggestions provided in the
APTA study, he calculated the elasticity for CAT’s fixed-route and paratransit ridership at -0.40, in line
with research findings previously noted. This implies that for every 10% decrease in fare, the ridership
is anticipated to also decline by 4%. This is also consistent with the paratransit elasticity estimated by
Dr. Kamp during the fare study completed prior to the 2012 changes to the paratransit fare structure.
Cost per Trip Assumptions
Assumptions must be made about the number of daily trips made, on average, for each type of fare
pass to determine how implementing other new fares, and resulting cost per trip, may influence a
rider’s choice to switch. Table 5-1 documents the assumptions made for the number of trips made
and the resulting cost per trip included in the fare analysis model.
2 Curtin, J. F., “Effects of Fares in Transit Riding,” Highway Research Record, 213, 1968.
3 Perk, V., J. Voliniski, and N. Kamp, “Impacts of Transfer Fares on Transit Ridership and Revenue,” National Center for
Transit Research (NCTR), 2004.
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Table 5-1: Number of Trips by Fare Type
Fare Type Current
Fare Assumptions Cost per
Trip
Base Fare – Full $1.50 1 trip made per fare $1.50
Base Fare – Reduced $0.75 1 trip made per fare $0.75
Base Fare + Transfer – Full $2.25 2 trips made per fare $1.13
Bare Fare +Transfer – Reduced $1.10 2 trips made per fare $0.55
30-Day Pass – Full Fare $35.00 2 round trips + transfers per day for
22 weekdays (88 trips total) $0.40
30-Day Pass – Reduced $17.50 Same as 30-day full fare $0.20
7-Day Pass – Full Fare $15.00 2 round trips + transfers per day for
7 days (28 trips total) $0.54
7-Day Pass – Reduced $7.50 Same as 7-day full fare $0.27
Day Pass – Full Fare $4.00 2 round trips + transfers for 1 day
(4 trips total) $1.00
Day Pass – Reduced $2.00 Same as day pass full fare $0.50
Marco Express Base Fare – Full $2.50 1 trip made per fare $2.50
Marco Express Base Fare – Reduced $1.25 1 trip made per fare $1.25
Marco Express 30-Day Pass – Full $70.00 2 round trips + transfers per day for
22 weekdays (88 trips total) $0.80
Marco Express 30-Day Pass – Reduced $35.00 Same as Marco Express 30-day full fare $0.40
Cost per trip = fare ÷number of trips for each fare type
Ridership Shifts between Fare Categories
In addition to assumed ridership increases or decreases based on fare elasticity in the fare model,
assumptions also are made regarding potential ridership shifts between the various fixed-route fare
categories. The extent of these shifts depends on the relative value of the ride in terms of the assumed
cost per trip in a given scenario. For example, if the price of the base fare increases and the price of
the day pass decreases, it is assumed that a percentage of riders currently purchasing the base fare
for a round trip will now find the lower-priced day pass more attractive. These assumptions are made
to calculate more realistic ridership and revenue impacts each scenario.
Fare elasticity and ridership for ADA and TD services is more difficult to apply, as travel behavior is
different for fixed-route riders and eligibility requirements must be met to use paratransit services.
The ridership and revenue impacts for the paratransit scenarios assume that the elasticity is applied
in the case of a fare increase; however, in instances of a fare decrease, it is assumed that a person’s
travel behavior does not necessarily change and the number of trips does not increase, nor does the
ridership increase due to a lower fare offered as eligibility requirements stay the same.
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Fare Model Scenarios
Fixed-Route Fare Scenarios
Based on analyses completed during early stages of the fare study and discussions with CAT staff,
seven initial fixed-route fare change scenarios were prepared. Each scenario was designed to measure
potential changes in ridership and revenue with the overall objective of defining a scenario that
increases ridership or encourages the use of fare passes instead of cash fares, increases revenue for
CAT to enhance/expand services, and does not disproportionately adversely impact low-income or
minority riders as required by federal Environmental Justice regulations. The seven scenarios initially
developed are presented in Table 5-2, and a description of each scenario is provided.
Scenario 1
1.A Eliminate transfers; no change to base fare price
1.B Decrease cost of day pass from $4 to $3/reduced day pass from $2 to $1.50
1.C Eliminate 7-day pass and replace with 15-day pass at 50% of 30-day pass price
Scenario 2 (same as Scenario 1 but no change to cost of day pass)
2.A Eliminate transfers; no change to base fare price
2.B No change to cost of day pass
2.C Eliminate 7-day pass and replace with 15-day pass at 50% of 30-day pass price
Scenario 3 (same as Scenario 2 but increase base fare and Marco Express fares)
3.A Eliminate transfers
3.B No change to cost of day pass
3.C Eliminate 7-day pass and replace with 15-day pass at 50% of 30-day pass price
3.D Increase base fare to $2/reduced base fare to $1
3.E Increase Marco Express base fare to $3/reduced ME base fare to $1.50
Scenario 4 (same as Scenario 1 but reduce cost of day pass)
4.A Eliminate transfers
4.B Decrease cost of day pass from $4 to $3/reduced day pass from $2 to $1.50
4.C Eliminate 7-day pass and replace with 15-day pass at 50% of 30-day pass price
4.D Increase base fare to $2/reduced base fare to $1
4.E Increase Marco Express base fare to $3/reduced Marco Express base fare to $1.50
Scenario 5 (same as Scenario 4 but increase cost of 30-day pass)
5.A Eliminate transfers
5.B Decrease cost of day pass from $4 to $3/reduce day pass from $2 to $1.50
5.C Eliminate 7-day pass and replace with 15-day pass at 50% of 30-day pass price
5.D Increase base fare to $2/reduce base fare to $1
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5.E Increase Marco Express base fare to $3/reduce ME base fare to $1.50
5.F Increase 30-day pass fare to $40/reduce 30-day pass to $20
Scenario 6 (same as Scenario 5 but allows for free 90-minute transfer)
6.A Free 90-minute transfer to different route
6.B Decrease cost of day pass from $4 to $3/reduced day pass from $2 to $1.50
6.C Eliminate 7-day pass and replace with 15-day pass at 50% of 30-day pass price
6.D Increase base fare to $2/reduced base fare to $1
6.E Increase Marco Express base fare to $3/reduced ME base fare to $1.50
6.F Increase 30-day pass fare to $40/reduced 30-day pass to $20
Scenario 7 (same as Scenario 6 but no increase to cost of day pass)
7.A Free 90-minute transfer to different route
7.B No change to cost of day pass
7.C Eliminate 7-day pass and replace with 15-day pass at 50% of 30-day pass price
7.D Increase base fare to $2/reduced base fare to $1
7.E Increase Marco Express base fare to $3/reduced ME base fare to $1.50
7.F Increase 30-day pass fare to $40/reduced 30-day pass to $20
Paratransit Fare Scenarios
As the ADA fare cannot exceed twice the base fixed-route fare for the same trip, there are limited
options for changing this fare structure. In the fixed-route scenarios presented, the base fixed-route
fare is proposed to increase from $1.50 to $2.00 in Scenarios 3, 4, and 5. This would allow for an
increase from the current ADA fare of $3.00 to a maximum new fare of $4.00. Collier County also offers
a reduced ADA fare of $1.00 for households whose income is at or below the poverty level. Since TD
fares are not tied to the base fixed-route fare, there is more flexibility in terms of changing them;
however, it is acknowledged that potential financial impacts to both ADA and TD riders must be
carefully considered as part of any recommendation.
For paratransit services, seven additional scenarios were developed, and the ridership and revenue
impacts of each were assessed. The paratransit fare change scenarios are presented in Table 5-3, and
a description of each scenario follows.
Scenario 8 ($4 full and $1 reduced ADA fare)
This scenario provides for an increase of the ADA fare from $3 to $4 (assuming the fixed-route fare is
increased to $2), but maintains the $1 fare for qualified low-income individuals to minimize financial
hardship on the most vulnerable riders.
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Scenario 9 ($4 full and $1.25 reduced ADA fare)
This scenario assumes an increase in the ADA fare from $3 to $4 as in Scenario 8, but also increases
the $1 fare to $1.25 for qualified low-income individuals. Although a low-income fare of $1.33 would
equate to the same percentage increase as the regular ADA fare (33%), a fare of $1.25 is assumed for
ease of fare collection.
Scenario 10 ($0.50 increase to all TD fare categories)
This scenario assumes an increase of $0.50 in the TD fare for all income-based fare categories. It is
recognized that increasing the TD fare the same amount among all five fare categories results in a
higher percentage change in fares for riders at or below the poverty level, as they are paying the
lowest fare; however, the range in current fares collected ($1 to $7) provides a challenge in creating a
more equitable distribution unless the amount of the proposed increase was considerably higher for
TD riders in higher income categories.
Scenario 11 ($1 increase to all TD fare categories)
This scenario assumes an increase of $1.00 in the TD fare for all income-based fare categories. As with
the previous scenario, it is recognized that increasing the TD fare the same amount among all five fare
categories results in a higher change in overall fare for riders at or below the poverty level, as they are
paying the lowest fare.
Scenario 12 (single fare of $3 full and $1 reduced for TD and ADA services)
This scenario provides a single ADA and TD fare based on income to simplify the paratransit fare
structure, in which individuals at or below the poverty level (currently paying $1 for either ADA or TD
services) will continue to pay $1 and all others will pay $3. Maintaining the $1 fare for the lowest-
income tier will eliminate impacts on most vulnerable riders.
Scenario 13 (single fare of $4 full and $1 reduced for TD and ADA services)
This scenario is similar to Scenario 12 in that it provides a single ADA and TD fare based on income, in
which individuals at or below the poverty level (currently paying $1 for either ADA or TD services) will
continue to pay $1; however, this scenario assumes that all others will pay $4. Similar to Scenario 12,
maintaining the $1 fare for the lowest-income tier will eliminate impacts on most vulnerable riders.
Scenario 14 (maintain existing ADA fare and consolidate TD fare structure)
This scenario assumes that the existing ADA fare structure is maintained, but simplifies the TD fare
structure by consolidating the existing five income-based categories into three with fares of $1, $3, or
$4. This scenario results in no fare increase for any paratransit rider and the TD passengers currently
paying the highest fares ($5 and $7) will now pay a lower fare of $4.
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Collier Area Transit | Fare Study 5-9 Table 5-2: Summary of Fixed-Route Fare Change Scenarios Fare Category CurrentScenario 1Scenario 2Scenario 3 Scenario 4Scenario 5Scenario 6Scenario 7Base Fare – Full $1.50$1.50$1.50$2.00 $2.00$2.00$2.00$2.00Base Fare – Reduced $0.75$0.75$0.75$1.00 $1.00$1.00$1.00$1.00Transfer – Full $0.75n/an/an/a n/an/aFree 90 minFree 90 minTransfer – Reduced $0.35n/an/an/a n/an/aFree 90 minFree 90 minChildren Age 5 & under free Age 5 & under free Age 5 & under free Age 5 & under free Age 5 & under free Age 5 & under free Age 5 & under free Age 5 & under free Day Pass – Full $4.00$3.00$4.00$4.00 $3.00$3.00$3.00$4.00Day Pass – Reduced $2.00$1.50$2.00$2.00 $1.50$1.50$1.50$2.007-Day Pass – Full $15.00n/an/an/a n/an/an/an/a7-Day Pass – Reduced $7.50n/an/an/a n/an/an/an/a15-Day Pass – Full (new) n/a$18.00$18.00$18.00 $18.00$20.00$20.00$20.0015-Day Pass – Reduced (new) n/a$9.00$9.00$9.00 $9.00$10.00$10.00$10.0030-Day Pass – Full $35.00$35.00$35.00$35.00 $35.00$40.00$40.00$40.0030-Day Pass – Reduced $17.50$17.50$17.50$17.50 $17.50$20.00$20.00$20.00Marco Express Base Fare $2.50$2.50$2.50$3.00 $3.00$3.00$3.00$3.00Marco Express Base Fare – Reduced $1.20$1.20$1.20$1.50 $1.50$1.50$1.50$1.50Marco Express 30-Day Pass $70.00$70.00$70.00$70.00 $70.00$70.00$70.00$70.00Marco Express 30-Day Pass – Reduced $35.00$35.00$35.00$35.00 $35.00$35.00$35.00$35.00Changes in fares indicated in bold. Table 5-3: Summary of Paratransit Fare Change Scenarios Fare Category Current Scenario 8Scenario 9Scenario 10 Scenario 11Scenario 12Scenario 13Scenario 14ADA (Low-Income) $1$1$1.25$1$1n/an/a$1ADA $3$4$4$3$3n/an/a$3TD At or Under Poverty Level (PL) $1$1$1$1.50 $2n/an/a$1TD 101% to 150% of PL $3$3$3$3.50 $4n/an/a$3TD 151% to 225% of PL $4$4$4$4.50 $5n/an/a$4TD 226% to 337% of (PL $5$5$5$5.50 $6n/an/a$4TD +337% of PL $7$7$7$7.50 $8n/an/a$4Single ADA/TD Fare (At or Under PL) n/an/an/an/an/a$1$1n/aSingle ADA/TD Fare (Above PL) n/an/an/an/an/a$3$4n/aChanges in fares indicated in bold. 11.E.1Packet Pg. 292Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
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Estimated Ridership and Revenue Impacts by Fare Scenario
Defining Low and High End Impacts
In an effort to recognize potential changes in rider behavior resulting from fare changes, a range (low
to high) of likely behavioral impacts was examined. The low end of the range assumes that the full
impact of measured elasticity is applied to the ridership and those riders will initially leave the
system, resulting in greater initial impacts to annual ridership and revenue. The high end of the range
assumes that either the existing ridership will be maintained or only a portion of the riders will leave
the system due to elasticity impacts. Depending on the scenario/fare category, it is assumed the
remaining riders impacted will shift to other, more attractive fare categories.
The low-end assumptions present the “worst case” scenario while the high-end assumptions produce
less impacts to ridership and therefore higher annual revenue estimates. The actual ridership and
revenue impacts are likely somewhere in the middle of the ranges presented, as assumptions must be
made regarding ridership behavior for each scenario. Important in the fare model assumptions is the
recognition that mobility is largely an essential commodity for most riders, especially those on the
low end of the income spectrum. Thus, by providing a range of scenarios that attempt to counter
increased costs in certain fare categories with reduced costs in alternative fare categories, the
scenarios attempt to provide attractive and reasonable options for riders other than to simply stop
using the CAT services.
As previously noted, the ridership and revenue impacts for the paratransit scenarios assume that the
elasticity is applied in the case of a fare increase; however, in instances of a fare decrease, it is
assumed that a person’s travel behavior does not necessarily change and the number of trips does
not increase, nor does the ridership increase due to a lower fare offered as eligibility requirements
stay the same.
Fixed-Route Ridership and Revenue Impacts
Tables 5-4 and 5-5 illustrate the ridership and revenue impacts for the low-end range (elasticity fully
applied) and the high-end range (elasticity partially applied), respectively, for each fixed-route
scenario. It should be noted that the ridership and revenue figures in these tables represent only the
fare types affected by each scenario and do not reflect system-wide fixed-route ridership and revenue
figures.
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Table 5-4: Low-End Ridership and Revenue Estimates for Fixed-Route Fare Change Scenarios
(Elasticity Fully Applied Resulting in Ridership Loss)
Scenario
Base: FY 2016 Estimated Ridership and Revenue
Existing
Ridership
Existing
Revenue
Estimated
Ridership
Difference
from Base
Estimated
Revenue
Difference
from Base
Scenario 1 891,606 $873,694 869,679 (21,927)$816,874 ($56,820)
Scenario 2 891,606 $873,694 864,755 (26,851)$846,616 ($27,078)
Scenario 3 911,114 $912,120 820,470 (90,644)$953,077 $40,957
Scenario 4 911,114 $912,120 830,880 (80,234)$933,170 $21,050
Scenario 5 911,114 $912,120 816,194 (94,920)$956,624 $44,504
Scenario 6 911,114 $912,120 845,489 (65,625)$980,135 $68,015
Scenario 7 911,114 $912,120 840,109 (71,005)$991,510 $79,390
Table 5-5: High-End Ridership and Revenue Estimates for Fixed-Route Fare Change Scenarios
(Elasticity Applied with Estimate of Likely Shift of riders to More Favorable Fare Options)
Scenario
Base: FY 2016 Estimated Ridership and Revenue
Ridership Revenue Ridership Difference
from Base Revenue Difference
from Base
Scenario 1 891,606 $873,694 872,052 (19,554)$818,804 ($54,890)
Scenario 2 891,606 $873,694 868,513 (23,093)$850,979 ($22,715)
Scenario 3 911,114 $912,120 914,652 3,538 $1,078,138 $166,018
Scenario 4 911,114 $912,120 925,853 14,739 $1,052,875 $140,754
Scenario 5 911,114 $912,120 932,816 21,702 $1,089,134 $177,013
Scenario 6 911,114 $912,120 964,792 53,678 $1,120,682 $208,562
Scenario 7 911,114 $912,120 959,842 48,728 $1,142,987 $230,867
Based on the analysis conducted, Scenarios 1 and 2 are anticipated to produce less revenue than the
base year (FY 2016), primarily due to minimal proposed changes to the fare structure. Scenarios 2, 4,
and 5, which propose to eliminate transfers, are projected to generate additional revenue ranging
from approximately $41,000–$166,000 in Scenario 3, $21,000–$141,000 in Scenario 4, and $37,500–
$179,000 in Scenario 5. The higher revenue generated in Scenarios 3, 4, and 5 is influenced primarily
by the increase in the base fare, which carries the highest percentage of riders (44% of ridership in FY
2016, including full and reduced fare customers).
Scenarios 6 and 7, which provide a free 90-minute transfer to another route along with other fare
changes, generate the highest revenue of all the scenarios. In FY 2016, approximately $25,000 was
generated by full and reduced transfer fares. If the current fare structure remains unchanged and a
90-minute free transfer is allowed, then it is assumed the $25,000 annual transfer revenue would
disappear, as most (if not all) riders make a transfer to another route within a 90-minute window.
If a free 90-minute transfer is offered along with other fare changes, it is estimated that more revenue
will be generated, as the free transfer encourages riders to remain in the highest cost-per trip base
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fare category rather than shifting to another fare options. Under Scenarios 6 and 7, although the
transfer revenue disappears, more riders remain in the base fare category, which has a higher average
cost per trip than a day pass. This generates more revenue than if those riders shift to a pass option.
Therefore, it is estimated that Scenario 6 could generate up to an additional 53,700 annual trips and
$68,000–$209,000 annually in revenue over the base year (or $23,000–$31,000 more than Scenario 5).
Scenario 7 could generate up to an additional 48,700 annual trips and $79,000–$231,000 annually over
the base year (or $35,000–$54,000 more than Scenario 5, as the cost of a day pass is not reduced).
Paratransit Ridership and Revenue Impacts
A similar analysis of ridership and revenue impacts was completed for the paratransit fare change
scenarios. Tables 5-6 and 5-7 illustrate the ridership and revenue impacts for the low-end range
(elasticity fully applied) and the high-end range (elasticity partially applied), respectively, for each
paratransit scenario. Unlike fixed-route service in which the costs of service are set to a certain
economy of scale, the operating costs of paratransit service are variable, in that as trips are added,
additional costs are incurred and when trips decrease, these costs are not incurred. Further, CAT
receives revenue from the Florida CTD for non-sponsored trips to fund ADA and TD services in Collier
County that are reimbursed on a per-trip basis, so if the number of trips provided decreases, this
revenue is not provided to CAT. For the low-end range when elasticity is applied and ridership is
assumed to decrease, it is assumed that CAT’s overall operating costs will also decrease accordingly
given the nature of paratransit service. This estimated net operating cost reduction, which is the
reduced operating expense anticipated due to ridership loss less estimated state revenue for non-
sponsored paratransit trips that would also decrease if these trips are no longer provided, is also
shown in Table 5-6. Although this provides an overall net revenue increase to CAT, it is not recognized
as a benefit, as it is based on a reduction of service and likely negative impact to these riders.
Based on the analysis conducted, the paratransit fare scenarios generate a wide range of potential
ridership and revenue impacts. For Scenarios 8 and 9, which reflect only a change to ADA fares,
increasing the fare from $3 to $4 is anticipated to generate between $27,000 and $63,000 more
annually, depending on if the low-income ADA fare is increased from $1 to $1.25. Scenario 10, which
assumes a $0.50 across-the-board increase to all five TD income-based fare categories, is anticipated
have the least financial impact, estimated to generate $5,000 annually if elasticity is applied or
$11,000 annually if ridership is maintained. Similarly, Scenario 11, which assumes a $1 across-the-
board TD fare increase, is estimated to generate just under $8,000 annually if elasticity is applied or
$22,000 annually if ridership is maintained.
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Table 5-6: Low-End Ridership and Revenue Estimates for Paratransit Fare Change Scenarios
(Elasticity Fully Applied Resulting in Ridership Loss)
Scenario
Base: FY 2016 Estimated Ridership and Revenue Net Revenue
with
Reduced
Operating
Costs
Ridership Revenue Ridership Difference
from Base
Fare
Revenue
Difference
from Base
Scenario 8 75,961 $192,470 68,203 (7,758)$219,477 $27,007 $262,117
Scenario 9 75,961 $192,470 66,425 (9,536)$221,699 $29,229 $318,222
Scenario 10 24,686 $57,004 21,676 (3,010)$62,266 $5,262 $96,473
Scenario 11 24,686 $57,004 18,667 (6,019)$64,844 $7,840 $190,263
Scenario 12 100,647 $249,474 n/a n/a n/a n/a n/a
Scenario 13 100,647 $249,474 99,673 (974)$273,657 $24,183 $288,825
Scenario 14 100,647 $249,474 n/a n/a n/a n/a n/a
Table 5-7: High-End Ridership and Revenue Estimates for Paratransit Fare Change Scenarios
(Assumes No Ridership Loss or Operating Cost Reduction)
Scenario
Base: FY 2016 Estimated Ridership and Revenue
Ridership Revenue Ridership Difference
from Base Revenue Difference
from Base
Scenario 8 75,961 $192,470 75,961 0 $250,507 $58,037
Scenario 9 75,961 $192,470 75,961 0 $254,952 $62,482
Scenario 10 24,686 $57,004 24,686 0 $68,010 $11,006
Scenario 11 24,686 $57,004 24,686 0 $79,016 $22,012
Scenario 12 100,647 $249,474 100,647 0 $238,244 ($11,230)
Scenario 13 100,647 $249,474 100,647 0 $308,163 $58,689
Scenario 14 100,647 $249,474 100,647 0 $243,610 ($5,864)
Of the scenarios that recommend a single ADA/TD fare schedule, impacts to ridership are minimal,
and the estimated annual revenue impacts vary greatly, depending on whether the $3 or $4 fare
option is selected. Scenario 12, which proposes a $3 ADA/TD fare (maintaining the $1 low-income fare
option for qualified individuals), is anticipated to generate $11,000 less annual than current, due to TD
riders who currently pay $4, $5, or $7 paying the lower amount. However, under Scenario 13, if the
ADA/TD fare is set at $4 (maintaining the $1 fare option for qualified individuals), then the estimated
revenue could range from $24,000 to $58,000 depending on whether a ridership loss occurs. Scenario
14, which does not propose any change to the ADA fare structure and consolidates the TD fare
structure into three income-based categories, has the least impacts. No ridership loss is anticipated
under this scenario, as no riders will experience a fare increase and minimal impacts to annual
revenue will occur. This is due to only 12% of riders currently paying the highest TD fares of $5 or $7
and paying a lower fare of $4 under this scenario.
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Section 6 Public Outreach Results
6.1 Rider Intercept Surveys
CAT staff conducted an intercept survey via tablet of 80 riders at the CAT Transfer Center on January
18–19, 2018. Survey questions are provided in Appendix A. Highlights of the survey findings are as
follows:
• If the base fare increases from $1.50 to $2, most fixed-route respondents stated they would
switch to either a day pass or the new 15-day pass if offered.
• If transfers are eliminated, respondents were split between switching to a day pass and
staying with the base fare.
• If the 30-day pass increases from $35 to $40, riders were split between continuing to use the
same fare versus switching to a 15-day pass. A few respondents indicated that a $5 increase
on the 30-day pass is too high.
• Of the respondents who currently use the reduced fixed-route base fare, two-thirds would
keep using that fare and the remaining one-third would switch to the reduced day pass if the
price was lowered to $1.50.
• Of the respondents who use the reduced 30-day pass, nearly all would keep using it if the
price was increased, given how often they ride.
• Of the paratransit riders who responded, most would continue to use the service if the fare
was increased from the current $3 fare because they have no other choice, but they felt this
would be a financial hardship and could try to find financial assistance.
• Of those who responded to the demographic questions:
o Most use the bus for life-sustaining trips or as their primary mode of transportation.
o There is a fairly even distribution of riders ages 25–65 years and age 65+.
o Approximately 80% of respondents have an annual household income of less than
$25,000.
6.2 Public Workshop Results
Based on the survey results and discussions with staff, the County’s Public Transit Advisory
Committee (PTAC) recommended that Scenarios 1, 4, 5, and 6 be presented to the public for further
review and comment.
Two public workshops were held on January 30, 2018, to solicit feedback from the public on potential
fare changes for CAT’s fixed-route and paratransit services. The workshops were noticed on CAT buses
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in English, Spanish, and Creole. The first workshop was held at the CAT Transfer Center in Naples from
10:00 AM–2:00 PM, and the second was held at CareerSource Southwest Florida in Immokalee from
4:00–7:00 PM. The workshops were open-house style with three stations. The first station included a
narrated presentation running a continuous loop providing information about CAT’s current fare
structure, historic ridership and revenue trends, and the four proposed fare scenarios. Following the
presentation, participants were asked to move to a second station to complete an exercise sheet
seeking information about their use of CAT’s fixed-route and paratransit services and the different
fare scenarios. The third station provided an opportunity to discuss the fare study with and ask
questions of CAT and Tindale Oliver staff. The presentation and exercise sheet from the public
workshops are provided in Appendix B.
A total of 54 people completed the exercise sheet to provide feedback for use in developing fare study
recommendations. Highlights of the public workshop feedback are noted below.
As shown in Figure 6-1, most respondents (43%) stated that a fare rounded to a whole dollar is most
convenient.
Figure 6-1: Which fare increments make paying with cash most convenient for you?
Nearly 60% of all respondents stated that the ability to buy a smart card at a third-party location
(such as a convenience or grocery store) would be convenient. Just over 40% stated that being able to
pay the fare using their smartphone or tablet also would be convenient (see Figure 6-2).
An even dollar,
43%
An even half
dollar, 15%
An even quarter
dollar, 17%
All of the above are
equally convenient
to me, 17%
No response, 4%
Other, 6%
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Figure 6-2: Which new fare purchase/payment options would be convenient to you?
As shown in Figure 6-3, 77% of all respondents stated that they would support a fare increase if the
revenue was used to improve service frequency/availability or provide better access to other
locations. The remaining 23% stated they do not support a fare increase. Additional service to
Vanderbilt Beach, better locations of stops, and later/more frequent service were specific comments
received.
Figure 6-3: Would you support a fare increase if …?
59%
41%
0%
10%
20%
30%
40%
50%
60%
70%
Buying a smart card at places like grocery
or convenience stores
Pay fare using my smartphone or tablet
Yes, improve
frequency/
availability,
56%
Yes, access
more
locations, 21%
Do not
support, 23%
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Of respondents who use ADA service, 50% said they would support a fare increase of $0.50, 11% would
support an increase of $0.25, and 17% would support an increase of $1. The remaining 22% stated
they did not support an ADA fare increase (Figure 6-4).
Figure 6-4: How much do you think the fares should be increased to
cover the cost to provide ADA service?
As shown in Figure 6-5, 56% of respondents who use TD service said they would support a fare
increase of $0.25, and 17% would support an increase of $0.50. Respondents indicated different
amounts they would support other than the options supplied; one person stated they would support
an increase of $0.05, and the remaining 33% stated they did not support a TD fare increase.
Figure 6-5: How much do you think the TD fares should be increased to
cover the cost to provide TD services?
$0.50 increase,
50%
$1.00 increase,
17%
$0.25 increase,
11%
No increase,
22%
$0.25 increase,
56%
$0.50
increase,
17%
$0.05 increase,
6%
No increase,
33%
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Respondents who use fixed-route service were asked how long their typical trip is in time and
distance. As shown in Figures 6-6 and 6-7, the distribution of responses was varied; however, more
than half of riders indicated spending 30 minutes or more on their typical trip, and nearly one-quarter
have an average trip distance of greater than 20 miles.
Figure 6-6: How long is your typical one-way trip? (minutes)
Figure 6-7: How long is your typical one-way trip? (miles)
10 or less, 11%
11-20, 24%
21-30, 13%
31-45,
11%
45-60, 26%
61-90, 8%
Longer than 90,
8%
Less than 5,
14%
5-10, 41%
11-15, 14%
16-20, 9%
21-30, 5%
31-40, 9%
Greater than 40,
9%
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Of the respondents who use the fixed-route system, 60% indicated they would support paying a
slightly higher one-way fare if it includes a free transfer (Figure 6-8).
Figure 6-8: Would you support paying a slightly higher one-way fare if it includes a free transfer?
As shown in Figure 6-9, of the respondents who use the fixed-route system, 31% indicated that a fare
of $2.00 would be too expensive and 40% indicated that a fare of $2.50 would be too expensive. The
remaining 29% indicated that the current fare of $1.50 is already too expensive.
Figure 6-9: At what price is fixed-route bus service too expensive?
When asked about fare passes, 47% of fixed-route riders indicated that they do not ride the bus
enough to make the cost of a pass worthwhile, and 41% stated that one of the pass options was too
expensive (20% for the 30-day pass, 12% for the day pass, and 9% for the 7-day pass). The remaining
12% indicated they are either unable to get to a location to buy a pass or it is too confusing for them
to buy a pass on the bus (Figure 6-10).
Yes, 60%
No, 29%
I don't require
a transfer, 10%
No response,
13%
Current fare of
$1.50, 29%
$2.00 fare, 31%
$2.50 fare, 40%
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Figure 6-10: If you do not currently use passes, why?
As shown in Figure 6-11, when asked which three fixed-route fare pass options CAT should institute
first, the top choice was reducing the day-pass from $4.00 to $3.00 as a stand-alone change, followed
by increasing the base fare from $1.50 to $2.00 and with reducing the day-pass from $4.00 to $3.00.
Figure 6-11: Which fare changes should CAT institute first?
Unable to get to
a location to buy
the pass, 5.9%
Day-pass is too
expensive, 11.8%
7-day pass is too
expensive, 8.8%
30-day pass is
too expensive ,
20.6%
Too confusing to buy the
pass on the bus, 5.9%
Do not ride enough
to make the cost of a
pass worth the price ,
47.1%
Reduce the day-pass from
$4.00 to $3.00 as a stand-
alone change, 29%
Increase the base fare
from $1.50 to $2.00 and
reduce the day-pass from
$4.00 to $3.00, 24%
Change the 7-day pass from
$15.00 to a 15-day pass at
50% of the 30-day pass
price ($18 or $20), 18%
Eliminate transfers and reduce
the unlimited day-pass from
$4.00 to $3.00, 16%
Increase the base fare to $2.00 and
make transfers free for 90 minutes,
13%
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Other comments received from the public workshop include:
• Provide a two-hour fare with transfer.
• Provide 1-day, 7-day, and 30-day pass options for service between Lee and Collier counties.
• Have a frequent-user program or other ways of purchasing a 30-day pass.
• Extend summer season student Paw pass for athletes/college students during sports.
• Allow payment options for the 30-day pass.
• Provide reduced passes for college students.
• Provide Wi-Fi in buses.
• Provide a simpler (more user-friendly) website and a smartphone/tablet app with a trip
planner.
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Section 7 Recommended Fare Changes
7.1 Recommended Changes Fare Structure
Based on the analysis completed during this study and the public outreach conducted through
intercept surveys and public workshops in January 2018, the following recommendations were
identified and presented to the Collier County LCB for further consideration. The LCB concurred with
these recommendations as presented.
Fixed-Route Fare Structure Recommendations
For fixed-route fares, Scenario 6 is recommended as the preferred scenario. This includes the changes
described below, which are also illustrated in Table 7-1).
• Increase the fixed-route base fare to $2 ($1 reduced), provide a 90-minute free transfer, and
reduce the cost of the day pass to $3. This consolidated package of fare changes is designed
to optimize use of the day pass while reducing possible ridership reduction associated with
increasing the one-way fare.
• Eliminate the existing 7-day pass and replace it with a 15-day pass at 50% of the cost of the 30-
day pass. This will provide a better option for low-income riders if the 30-day pass is too
expensive and a better cost-per-trip value than the 7-day pass, which is used the least and
generates the least revenue of all pass types. Under this scenario, the 15-day pass would be
priced at $20 ($10 reduced) based on increasing the cost of the 30-day pass to $40, as
described below.
• Increase the cost of the 30-day pass from $35 to $40 ($20 reduced). Input from the public did
not indicate that this would be a considerable hardship for existing riders, and it will put the
cost per trip for the 30-day pass more in line with the cost per trip for the other passes offered
while still providing the lowest cost per trip for all CAT’s fare options.
• Increase the cost of the Marco Express base fare from $2.50 to $3 ($1.50 reduced) to bring it
more in line with the cost of the Marco Express 30-day pass based on its multiplier. Increase
the Marco Express reduced base fare from $1.20 to $1.50 for ease of collection, as a $0.50
increase consistent with the regular fare would be $1.80.
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Table 7-1: Recommended Fixed-Route Fare Structure
Fare Category Current Fare Recommended Fare
Base Fare – Full $1.50 $2.00
Base Fare – Reduced $0.75 $1.00
Transfer – Full $0.75 n/a (90 minutes free)
Transfer – Reduced $0.35 n/a (90 minutes free)
Children Age 5 & under free Age 5 & under free
Day Pass – Full $4.00 $3.00
Day Pass – Reduced $2.00 $1.50
7-Day Pass – Full $15.00 n/a (eliminate)
7-Day Pass – Reduced $7.50 n/a (eliminate)
15-Day Pass – Full n/a $20.00
15-Day Pass – Reduced n/a $10.00
30-Day Pass – Full $35.00 $40.00
30-Day Pass – Reduced $17.50 $20.00
Marco Express Base Fare – Full $2.50 $3.00
Marco Express Base Fare – Reduced $1.20 $1.50
Marco Express 30-Day Pass – Full $70.00 $70.00
Marco Express 30-Day Pass – Reduced $35.00 $35.00
Summer Paw Pass $30.00 $30.00
Changes to fares shown in bold text.
Fixed-Route Smartcard Recommendations
The cost of a smartcard-based pass currently involves two transactions—a $2 transaction to purchase
the smartcard and a purchase for the 30-day pass, for a combined cost of $37. This process takes time
and adds a disincentive for riders to purchase the 30-day pass. Regarding the current purchase of the
smartcard, there are two recommendations:
• Eliminate the cost of the smartcard in conjunction with the fare increase for the 30-day pass.
• If the smartcard purchase fee is maintained, fare options should be added that combine the
cost of the smartcard and the full or reduced 30-day pass price into one fare.
The primary recommendation is that CAT eliminate the cost of the smartcard in conjunction with the
fare increase for the 30-day pass. The revenue impacts for new card purchases are anticipated to be
minimal, but the added initial cost may discourage new riders. Although smartcard purchases have
generated $2,500–$3,000 annually over the last two years, this is due primarily to the influx of initial
purchases of 30-day passes upon introduction of this fare media. In the future, the cost of the
smartcard should be included in the price of the pass. If the price of a 30-day pass increases from $35
to $40, then the net effect is a $3 fare increase for new 30-day pass users. Eliminating the smartcard
fee may encourage new riders who otherwise feel an initial $42 cost for a 30-day pass is too high.
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If CAT maintains a fee to purchase a smartcard, additional fare options should be introduced that
combine the cost of the smartcard and the full or reduced 30-day pass price into one fare when a
customer needs to purchase a smart card. For example, to reload a 30-day pass costs $35 currently
($40 if the pass price changes). To purchase a new or replacement card in conjunction with a 30-day
pass, the price is $37 currently ($42 if the 30-day pass price changes as recommended). This
eliminates the need for the two transactions currently required to purchase the smartcard and pass
separately, thereby saving time (especially when purchasing the pass onboard the bus).
Paratransit Fare Structure Recommendations
Given that the last fare increase in 2012 applied only to paratransit fares, and public outreach
indicates that a fare increase at any level would provide a financial hardship to many paratransit
riders, it is recommended that Scenario 14 be implemented at this time. This will maintain existing
ADA and TD fares for most riders while consolidating the number of TD fares provided, thereby
decreasing the fares for TD riders who currently pay $5 or $7 to $4 (Table 7-2). The purpose of this
change is to simplify the administration and collection of TD fares. When/if ADA and TD fares are
increased, it is recommended that CAT explore implementation of an unlimited paratransit monthly
pass or discounted ticket book (10 or 20 ride tickets at reduced cost per trip from single fare) to offset
the overall financial impacts for frequent ADA or TD users. CAT also could explore providing a fixed-
route pass at no cost to TD riders who are able to use the fixed-route system.
In conjunction with the above, it is also recommended that CAT implement a fare increase of up to $1
for all ADA and TD riders within the next two years. Providing considerable advance notice of a future
fare change to riders should reduce potential ridership loss while generating the additional fare
revenue needed to maintain existing service levels as operating costs continue to increase.
Table 7-2: Recommended Paratransit Fare Structure
Fare Category Current Fare Recommended Fare
Reduced ADA Fare $1.00 $1.00
ADA Fare $3.00 $3.00
TD Fare – At or Under Poverty Level $1.00 $1.00
TD Fare – 101% to 150% of Poverty Level $3.00 $3.00
TD Fare – +151% of Poverty Level n/a $4.00
TD Fare – 151% to 225% of Poverty Level $4.00 n/a (consolidate)
TD Fare – 226% to 337% of Poverty Level $5.00 n/a (consolidate)
TD Fare – +337% of Poverty Level $7.00 n/a (consolidate)
Changes to fares shown in bold text.
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Documentation for Required Low-Income Fare Qualification
Reduced ADA and TD fares are available for riders who qualify based on their annual household
income, and proof of income is required. Currently, acceptable types of proof of income are pension
benefit statements, unemployment benefit statements, or current paystubs. These documents all tie
to individual income rather than household income, which may allow individuals to qualify for
reduced fares based on their individual income when household income is high enough to support
paying the full fare. Also, it should be recognized that individuals may live in a physical household
with other family members but still maintain separate finances, such as an older parent living with
his/her child but who is independent financially and supported by his/her own retirement/Social
Security income.
It is recommended that CAT maintain the requirement that qualification for the reduced/low-income
fare be tied to household income rather than individual income. Documentation used to demonstrate
this should prove that the household income meets the required threshold; proof of income should be
tied to a person’s federal income tax return from the prior year (or State filing if from outside Florida).
This will ensure that the most current annual household income figure is used to determine eligibility
and will reduce potential abuse of eligibility if the documentation provided does not reflect the true
household income. At the same time, it will ensure that a person physically living in a household who
is otherwise financially independent may still qualify for a reduced fare as long as her/she has filed
their own taxes reflecting their own “household” income.
It is recognized that not all individuals file federal taxes or can provide a federal tax return. To provide
flexibility in these instances, it is recommended that CAT also adopt a policy to consider other types of
proof of income such as year-end Social Security statement, etc., on a case-by-case basis for
individuals who either cannot provide a federal income tax form or to document that their income has
changed since their last tax statement, such as due to job change or loss, now qualifying them for the
reduced fare.
Other Policy Recommendations
It is recommended that CAT explore implementing the following policy changes:
• Sell passes at third-party vendors (such as grocery and convenience stores).
• Use a phone/computer app to purchase passes/fares.
• Allow reduced fares for college students and active/retired military personnel with valid ID.
• Further incentivize the Business Pass Program by maintaining the current corporate 30-day
pass rate of $29.75 if the 30-day pass fare is increased to $40. The federal tax incentive for
private employers to subsidize employee commuter benefits, including transit passes, was
eliminated under the federal tax reform signed into law in December 2018. To overcome the
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loss of this tax incentive, a 25% reduced 30-day pass may re-incentivize private employers to
offer transit passes for their employees.
• Implement a promotional “Try Transit” day—fixed-route fares are waived on a designated day
to encourage infrequent or new riders to try CAT’s service. Revenue impacts for providing a
free transit day likely will be minimal, as revenue only from single rides or day passes that
otherwise would have been purchased that day will not be generated.
• Review the average fare and subsidy per passenger and the farebox recovery ratio when
developing the annual operating budget; if all three ratios are declining and costs to operate
the service are increasing, consider a fare adjustment.
• Monitor the local Consumer Price Index; if increases are greater than 5% in any given year,
consider increasing fares to keep pace with inflation.
7.2 Fare Change Equity Analysis Findings
As discussed in Section 4, CAT is required to complete an equity analysis in consideration of a fare
change, regardless of the proposed fare increase or decrease amount. The equity analysis determines
if proposed changes have a disparate impact on minority populations or do not disproportionately
burden low-income persons.
While any changes to CAT fares will have a greater impact on low income and minority populations
simply because these groups comprise the disproportionate share of the population using CAT
services, the proposed fare changes do not appear to have a disproportionate adverse impact on
these groups. If the proposed fare changes discussed in this section are implemented as
recommended, they do not appear to create any disparate impacts for minority communities, nor do
they create any disproportionate burden on low-income communities due to the following:
• Whereas an increase in the base fare is proposed, it is justified by rising operating costs.
Further, the base fare increase is presented as a package, with a lowered day-pass price and
free 90-minute transfer, mitigating the burden that would be felt if the base fare was
increased independently. High use riders are able to shift to more affordable fare options.
• In addition, the infrequently used 7-day pass is proposed to be eliminated, in favor of a 15-day
pass priced at 50% of the price of the 30-day pass. The 15-day pass is a far better value than
the 7-day pass in terms of the cost per trip and offers a lower cost point of entry alternative for
low-income riders unable to afford the higher up-front cost of a 30-day pass. Further, riders
would be able to purchase two 15-day passes back-to-back at a cost equal to the 30-day pass.
• All fixed-route fare changes are designed to affect all riders within a fare category equally
while providing more fare choice at a higher value per ride. The fare changes proposed do not
appear to adversely affect any protected class of people more than another.
11.E.1
Packet Pg. 309 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
Collier Area Transit | Fare Study 7-6
• No increase in fares for ADA and TD riders are proposed at this time. Fares for TD riders in the
highest income brackets will decrease to consolidate the number of income brackets on
which the fares are based- reducing fare brackets to $1, $3, and $4.
11.E.1
Packet Pg. 310 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
Collier Area Transit | Fare Study B-1
Appendix A
Intercept Survey Questions
11.E.1
Packet Pg. 311 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
CAT Fare Study Intercept Survey Questions
Note: Italicized text for instructional purposes only and not to be included in survey questions.
Collier County is investigating ways to maintain and improve services to customers and balance these
services with the necessary revenues to close funding gaps. The County recognizes that transit services
are essential for persons who do not have access to a car, especially residents whose income is limited.
As part of this investigation, Collier County staff have has identified potential changes the fare structure
with the goals of expanding ridership, limiting negative financial impact on low income residents, and
increasing revenue to maintain and expand transit services. To assist the County in this analysis, please
take a few minutes to complete the following questions.
1. Do you qualify for reduced fares? Yes___ No ___
(Reduced fares are available for persons who are age 65 or over or age 17 and younger,
disabled, or)
2. If no to Q1: What fare do you usually use?
a. Base Fare $1.50
b. Base Fare $1.50 Plus Transfer $0.75
c. Day Pass $4.00
d. 7‐Day Pass $15.00
e. 30‐Day Pass $35.00
f. Marco Express Single Fare $2.50
g. Marco Express 30‐Day Pass $70.00
h. Other
3. If yes to Q1: What fare do you usually use?
a. Reduced Fare $0.75
b. Reduced Fare $0.75 Plus Transfer $0.35
c. Reduced Day Pass $2.00
d. Reduced 7‐Day Pass $7.50
e. Reduced 30‐Day Pass $17.50
f. Reduced Marco Express Single Fare $1.20
g. Reduced Marco Express 30‐Day Pass $35.00
h. Other
4. If Yes to Q2(a) (base fare): If the cost of a one‐way fare increased from $1.50 to $2.00, I would:
a. Switch to the Day Pass at the current price of $4 because I make at least two trips a day
b. Switch to the Day Pass only if lowered to $3 as I typically only make one trip per day
c. Switch to a new 15‐Day Pass offered at $18
d. I would not make any change
e. I would no longer use the system
f. Other, explain: ___________________________________
5. If Yes to Q3(a) (reduced fare): If the cost of a one‐way fare increased $0.75 to $1.00, I would:
a. Switch to the Day Pass at the current price of $2 because I make at least two bus trips a
day
11.E.1
Packet Pg. 312 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
b. Switch to the Day Pass only if lowered to $1.50 as I typically make fewer than two bus
trips per day
c. Switch to a new 15‐Day Pass offered at $9
d. I would not make any change
e. I would no longer use the system
f. Other, explain: ___________________________________
6. If Yes to Q2(b) (base fare plus transfer): If transfers are eliminated, I would:
a. Switch to the Day Pass at the current price of $4 because I make at least two bus trips a
day
b. Switch to the Day Pass only if lowered to $3 as I typically make fewer than two bus trips
per day
c. Switch to a new 15‐Day Pass at $18
d. I would not make any change
e. I would no longer use the system
f. Other, explain: ___________________________________
7. If Yes to Q3(b) (reduced fare plus transfer): If transfers are eliminated, I would:
a. Switch to the Day Pass at the current price of $2
b. Switch to the Day Pass only if lowered to $1.50 for reduced fare as I typically make
fewer than two bus trips per day
c. Switch to a new 15‐Day Pass at $9
d. I would not make any change
e. I would no longer use the system
f. Other, explain: ___________________________________
8. If Yes to Q2(c) or Q3(c) (full or reduced day pass): If the price of a day pass was lowered to $3 for
regular fare and $1.50 for reduced fare if transfers were eliminated I would:
a. Switch to the lower price Day Pass
b. Other, explain: ___________________________________
9. If Yes to Q2(d) (full 7 day pass): If the 7 day pass were eliminated, I would:
a. Switch to the Day Pass either at the current price of $4 or at a lower fare of $3
b. Switch to a new 15 day pass that is half the cost of the 30 day pass at $18 (based on the
current 30 day pass price)
c. I would no longer use the system
d. Other, explain: ___________________________________
10. If Yes to Q3(d) (reduced 7 day pass): If the 7 day pass were eliminated, I would:
a. Switch to the Day Pass either at the current price of $2 or at a lower fare of $1.50
b. Switch to a new 15 day pass that is half the cost of the 30 day pass at $9 reduced fare
(based on the current 30 day pass price)
c. I would no longer use the system
d. Other, explain: ___________________________________
11. If Yes to Q2(e) (full 30 day pass): If the price of the 30 day pass were increased from $35 to $40, I
would:
11.E.1
Packet Pg. 313 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
a. Switch to the new 15 day pass that is half the cost of the 30 day pass at $18 (based on
the current 30 day pass price)
b. I would no longer use the system
c. Other, explain: ___________________________________
12. If Yes to Q3(e) (reduced 30 day pass): If the price of the 30 day pass were increased from $17.50
to $20, I would:
a. Switch to the new 15 day pass that is half the cost of the 30 day pass at $9 (based on the
current 30 day pass price)
b. I would no longer use the system
c. Other, explain: ___________________________________
13. If Yes to Q2(f) (Marco Express base fare): If the cost of a one‐way fare increased from $2.50 to
$3.00, I would:
a. Switch to the 30 day pass offered at the existing price of $70 as I am a frequent user
b. I would not make any change
c. Would prefer there is a reasonably priced day pass for Marco Express service
d. I would no longer use the system
e. Other, explain: ___________________________________
14. If Yes to Q3(f) (Marco Express reduced fare): If the cost of a one‐way fare increased from $1.20
to $1.50, I would:
a. Switch to the 30 day pass offered at the existing price of $35 as I am a frequent user
b. I would not make any change
c. Would prefer there is a reasonably priced day pass for Marco Express service
d. I would no longer use the system
e. Other, explain: ___________________________________
15. If you ride the CAP paratransit services and the CAP fare is increased from $3.00 to $4.00, what
are you likely to do?
a. I do not ride the CAP service
b. I would pay the new fare
c. I would file for reduced fare eligibility
d. I would stop riding CAP
e. Other, explain: ____________________________________
Once finished with Q4‐15 or if select Q2(g), Q2(h), Q3(g), or Q3(h) answer the following:
16. I primarily ride the bus:
a. To/from work
b. For shopping/recreation trips
c. Necessary trips like grocery/medical, etc.
d. For everything—the bus is my primary mode of transportation
17. My age is
a. under 18 years
b. 18‐25
11.E.1
Packet Pg. 314 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
c. 25‐65
d. Over 65
18. My income level is:
a. Less than $10,000
b. $10,000‐$24,999
c. $25,000‐$49,999
d. $50,000‐$74,999
e. $75,000‐$99,999
f. $100,000‐$149,999
g. $150,000 or more
19. My race/ethnicity is:
a. Caucasian/White
b. Black or African American
c. Hispanic or Latino
d. American Indian or Alaska Native
e. Asian
f. Native Hawaiian or Other Pacific Islander
g. Other
h. Two or More Races
11.E.1
Packet Pg. 315 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
Collier Area Transit | Fare Study B-1
Appendix B
Public Workshop Notice, Presentation, and
Exercise Response Form
11.E.1
Packet Pg. 316 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
PUBLIC MEETING NOTICE
POTENTIAL FARE CHANGES TO
FIXED-ROUTE AND PARATRANSIT SERVICES
Tuesday, January 30, 2018
10:00 a.m. to 2:00 p.m.
Collier Area Transit Transfer Center
3229 Tamiami Trail East
Naples, FL 34112
4:00 p.m. to 7:00 p.m.
CareerSource Southwest Florida
750 South 5th Street
Immokalee, FL 34142
Collier Area Transit (CAT) provides fixed-route and paratransit transportation services
to the residents of Collier County and is evaluating a potential fare increase for both
services. Please join us at one of the two public meetings noted above to discuss the
proposed changes, ask questions, and share your thoughts. Both workshop locations
are accessible by fixed-route service. Please check route schedules for details.
Paratransit customers interested in attending either workshop should make
reservations in advance.
Members of the Board of County Commissioners may be in attendance.
In accordance with the Americans with Disabilities Act of 1990, persons needing a special
accommodation at this meeting because of a disability or physical impairment should contact Matthew
Liveringhouse at Collier Area Transit, 3299 Tamiami Trail East, Suite 103, Naples, Florida 34104 or at
(239) 252-5849 no later than 48 hours before the meeting
11.E.1
Packet Pg. 317 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
AVISO DE REUNIÓN PÚBLICA
CAMBIOS POTENCIALES A LAS TARIFAS
DE SERVICIOS DE RUTA FIJA Y PARATRÁNSITO
Martes, 30 de Enero del 2018
10:00 a.m. - 2:00 p.m.
Collier Area Transit Transfer Center
3229 Tamiami Trail East
Naples, FL 34112
4:00 p.m. - 7:00 p.m.
CareerSource Southwest Florida
750 South 5th Street
Immokalee, FL 34142
Collier Area Transit (CAT) proporciona servicios de transporte de ruta fija y
paratránsito a los residentes del Condado de Collier y está evaluando un posible
aumento de tarifas para ambos servicios. Por favor asista a una de las dos reuniones
públicas mencionadas anteriormente para analizar los cambios propuestos, hacer
preguntas y/o compartir sus ideas. Ambas ubicaciones son accesibles por el servicio
de ruta fija. Por favor revise los horarios de las rutas para más detalles. Los clientes de
Paratránsito interesados en asistir a cualquiera de las reuniones deberán hacer sus
reservaciones con anticipación.
Los miembros de la Junta de Comisionados del Condado pueden estar presentes.
De acuerdo con la Ley de Estadounidenses con Discapacidades de 1990, las personas que necesiten un
alojamiento especial en esta reunión debido a una discapacidad o impedimento físico deberán
comunicarse con Matthew Liveringhouse en Collier Area Transit, 3299 Tamiami Trail East, Suite 103,
Naples, Florida 34104 o (239) 252-5849) con 48 horas de anticipación a la reunion.
11.E.1
Packet Pg. 318 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
AVI POU REYINYON PIBLIK
CHANJMAN POTANSYÈL NAN PRI
POU WOUT FIKS AK SÈVIS PARATRANSIT
Madi, 30 janvye, 2018
De 10:00 a.m. a 2:00 p.m.
Collier Area Transit Transfer Center
3229 Tamiami Trail East
Naples, FL 34112
De 4:00 p.m. a 7:00 p.m.
CareerSource Southwest Florida
750 South 5th Street
Immokalee, FL 34142
Collier Area Transit (CAT), ki bay sèvis transpò wout fiks e transpò pou moun ki andikapè
ki abite nan Collier County, ap evalye yon ogmantasyon nan pri tikè pou tou de sèvis yo.
Tanpri vini nan youn de reyinyon piblik kap fet nan dat ki bay anlè a pou diskite
chanjman ki pwopoze yo, poze kesyon, epi di sa ou panse. Tou de kote pou reyinyon yo
aksesib ak sèvis –wout fiks. Tanpri tcheke orè wout pou plis detay. Kliyan transpò pou
moun ki andikap ki enterese patisipe nan youn de reyinyon yo dwe fè rezèvasyon
davans.
Manm Konsèy Komisyonè a ka nan youn nan reyinyon piblik yo.
akò la Lwa 1990 Ameriken ak Enfimite yo, moun ki bezwen yon aranjman espesyal nan
reyinyon sa a poutèt yon andikap oswa andikap fizik dwe kontakte Matthew
Liveringhouse nan Transit Area Collier, 3299 Tamiami Trail East, Suite 103, Naples,
Florida 34104 oswa nan (239) 252‐5849 pa pita pase 48 èdtan anvan reyinyon an.
11.E.1
Packet Pg. 319 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
Fare Study Public Workshop
Exercise Responses
Please view the workshop presentation at the designated station then answer the following questions.
This information will provide valuable input on the proposed fare recommendations and other aspects
of Collier Area Transit’s (CAT) fare policies. You may use the space on the backside of this sheet to
expand your responses or to provide additional comments, as needed. Thank you in advance for your
input!
1. Which fare increments make paying with cash most convenient for you?
a) An even dollar – like $1.00, $2.00, etc.
b) An even half dollar – like $0.50, $1.50, etc.
c) An even quarter dollar – like $0.25, $0.50, $0.75, etc.
d) All of the above are equally convenient to me
e) Other increments? _________________________
2. Which new fare purchase/payment options would be convenient to you?
a) Buying a smart card at places like grocery or convenience stores
b) Pay fare using my smartphone or tablet
c) Other? Please explain:_____________________________________________________
3. Would you support a fare increase if the revenue was used for the following? (pick all that apply)
a) Yes, to improve service frequency/availability
b) Yes, to provided better access to locations you wish to go
c) Yes, for: _____________________________
d) No, I do not support a fare increase
4. Please answer only if you ride CAP paratransit (ADA) service. If not, skip to the next question.
How much do you think the fares should be increased to cover the cost to provide ADA service?
a) $0.50 increase
b) $1.00 increase
c) Other increase ______________________
5. Please answer only if you are a TD eligible rider. If not, skip to the next question. How much do
you think the TD fares should be increased to cover the cost to provide TD services? (pick one)
a) $0.25 increase
b) $0.50 increase
c) Other increase ______________________
The remaining questions should be answered by riders who use fixed‐route service.
6. How long is your typical one‐way trip?
___________ minutes ___________ miles
11.E.1
Packet Pg. 320 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
7. Would you support paying a slightly higher one‐way fare if it includes a free transfer?
a) Yes
b) No, keep as is
c) Does not matter since my travel does not require a transfer.
8. At what price is fixed‐route bus service too expensive?
a) Current fare of $1.50 (or $0.75 for riders qualifying for reduced fare)
b) $2.00 fare (or $1.00 for riders qualifying for reduced fare)
c) $2.50 fare (or $1.25 for riders qualifying for reduced fare)
d) Other? ________________
9. If you do not currently use passes, why? (pick all that apply)
a) I am not able to get to a location to buy the pass
b) The day‐pass is too expensive
c) The 7‐day pass is too expensive
d) The 30‐day pass is too expensive
e) It is too confusing to buy the pass on the bus
f) I do not ride enough to make the cost of a pass worth the price
10. Which fare changes should CAT institute first? (please pick 3)
a) Reduce the day‐pass from $4.00 to $3.00 as a stand‐alone change
b) Increase the base fare from $1.50 to $2.00 and reduce the day‐pass from $4.00 to $3.00
c) Change the 7‐day pass from $15.00 to a 15‐day pass at 50% of the 30 day pass price
($18 or $20)
d) Eliminate transfers and reduce the unlimited day‐pass from $4.00 to $3.00
e) Increase the base fare to $2.00 and make transfers free for 90 minutes
f) Other options? ________________________________________________
11. In addition to existing pass types, are there any other fare options should CAT consider?
List/describe up to 3 if applicable.
a) ________________________________________________________________________
b) ________________________________________________________________________
c) ________________________________________________________________________
Please provide any additional comments, questions, or thoughts in the space below.
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
Thank you!
11.E.1
Packet Pg. 321 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
3/16/2018
1
Fare Study
Public Workshop
January 30, 2018
Workshop Overview
•Workshop Goals
•Existing Fare Structure
•Ridership & Revenue Trends
•Conceptual Fare Alternatives
•Workshop Exercises
•Questions & Comments
Collier Area Transit Fare Study 2
Workshop Goals
•Educate the Public about CAT Fares and Potential Fare Changes
•Gather Feedback concerning Potential Fare Changes
•Develop Consensus about Potential Fare Change Alternatives
•Fixed‐route fares
•ADA fares
•Transportation Disadvantaged (TD) fares
Collier Area Transit Fare Study 3
Existing Fare Structure
Collier Area Transit Fare Study 4
Fixed‐Route Fares
Full Fixed Route Fare $1.50
Reduced Fixed‐Route Fare $0.75
Transfer $0.75
Reduced Transfer $0.35
Children Age 5 & Under Free
All Day Pass $4.00
Reduced All Day Pass $2.00
Weekly Pass $15.00
Reduced Weekly Pass $7.50
Monthly Pass $35.00
Reduced Monthly Pass $17.50
Marco Express (ME) Single Fare $2.50
Reduced ME Single Fare $1.20
ME Monthly Pass $70.00
Reduced ME Monthly Pass $35.00
Paratransit Fares
ADA Fare $3.00 ($1.00 at or under
poverty level)
Medicaid Fare Services managed by
MTM, Inc.
TD Fare ‐At or Under Poverty Level $1.00
TD Fare ‐101% to 150% of Poverty Level $3.00
TD Fare ‐151% to 225% of Poverty Level $4.00
TD Fare ‐226% to 337% of Poverty Level $5.00
TD Fare ‐+337% of Poverty Level $7.00
Existing Fare Structure
•Value of Existing Fixed‐Route Fare Passes
Collier Area Transit Fare Study 5
Fare Type Fare Assumed #
Trips Fare/Trip
Cash Fare ‐Full $1.50 1 $1.50
Day Pass ‐Full $4.00 4 $1.00
7Day Pass ‐Full $15.00 28 $0.54
30 Day Pass ‐Full $35.00 88 $0.40
Cash Fare ‐Reduced $0.75 1 $0.75
Day Pass ‐Reduced $2.00 4 $0.50
7Day Pass ‐Reduced $7.50 28 $0.27
30 Day Pass ‐Reduced $17.50 88 $0.20
Existing Fare Structure
•Fare per Trip vs. Cost per Trip (FY 16)
Collier Area Transit Fare Study 6
Service Average
Fare/Trip Cost/Trip Cost
Recovery
Fixed‐Route $1.05 $5.91 18%
Paratransit $2.48 $36.92 7%
21.1%20.7%21.0%
18.6%18.9%
16.8%
4.2%4.6%
7.4%6.8%7.5%6.7%
0%
5%
10%
15%
20%
25%
2011 2012 2013 2014 2015 2016
Fixed‐Route Paratransit
11.E.1
Packet Pg. 322 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
3/16/2018
2
Existing Fare Structure
•Comparison of Fixed‐Route & ADA Fares to Peer Systems
Collier Area Transit Fare Study 7
Transit System
Fixed‐Route Fares ADA Fare
(One‐Way)Base One‐Way
Fare Daily Pass Weekly/
7Day Pass
Monthly/
30 Day Pass Transfers Base Transfer
Fare
CAT $1.50 $4.00 $15.00 $35.00 Y $0.75 $3.00
Escambia County Area Transit (ECAT) $1.75 $5.25 $14.50 $47.00 Y $0.00 $3.50
Citrus Connection (Citrus County) $1.50 $3.00 $12.00 $47.00 Y $0.00 $2.00
LeeTran (Lee County) $1.50 $4.00 $15.00 $40.00 N ‐$3.00
Manatee Co. Area Transit (MCAT) $1.50 $4.00 $12.00 $40.00 Y $0.25 $2.00
EC Rider (Okaloosa County) $1.50 ‐‐$30.00 Y $0.00 Varies²
Pasco County Public Transportation (PCPT) $1.50 $3.75 ‐$37.50 N ‐$4.00
Votran (Volusia County) $1.75 $3.75 $13.00 $46.00 N ‐$3.00
WAVE (Wilmington, NC) $2.00 $5.00 $20.00 $80.00 Y $0.00 $4.00
St Lucie County $2.00 $5.00 ‐$50.00 Y $0.00 $2.00
Peer Group Mean $1.67 $4.22 $14.42 $46.39 ‐$0.25 $2.94
CAT % from Mean ‐10%‐5% 4%‐25%‐300% 2%
Existing Fare Structure
•Comparison of TD Fares to Peer Systems
Collier Area Transit Fare Study 8
Transit System Eligibility Requirements Fare/Fee TD Bus Pass
CAT Income‐based Varies from $1 to $7 per one‐way trip. No
ECAT Income‐based $2.50 per one way trip flat fee Yes
Citrus Connection Income‐based Base fare $2.00 per one way trip, plus 25% to 100% of base fare, depending
on rider’s income Yes
LeeTran Income‐based $2.00 per one way trip flat fee No
MCAT Income‐based $4.00 per one way trip flat fee Yes
EC Rider Income‐based
TD 1 (Shoppers): $1.00 one‐way flat fee (shared‐ride shopping trips;
scheduled 6 times a week to/from different locations)
TD 5 (Rural): $1.00 one‐way flat fee
TD (Urban): per mile fee
Yes
PCPT Income‐based $2.00 per one way trip flat fee Yes
Votran Income‐based $3.00 per one way trip flat fee No
WAVE N/A (Non‐FL System)
St. Lucie County Paratransit Income‐based $1.00 per one way trip flat fee No
Ridership Trends
Fixed‐Route Ridership (FYs 08‐16)
Collier Area Transit Fare Study 9
800,000
900,000
1,000,000
1,100,000
1,200,000
1,300,000
1,400,000
13% decrease since 2009 fare increase
60,000
70,000
80,000
90,000
100,000
110,000
120,000
130,000
Paratransit Ridership (FYs 08‐16)
Paratransit
Fare Increase
Fixed‐Route
Fare Increase
16% decrease since 2012 fare increase
$600,000
$700,000
$800,000
$900,000
$1,000,000
$1,100,000
$1,200,000
$1,300,000
Revenue Trends
Fixed‐Route Revenue (FYs 08‐16)
Collier Area Transit Fare Study 10
Revenue by Fare Type (FY 16)
Fixed‐Route
Fare Increase
Base Fare, 55%
Transfer, 3%
Day Pass,
11%
7 Day Pass, 1%
30 Day Pass,
20%
ME Fares, 2%Other, 9%
5% decrease in revenue since 2009
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
Revenue Trends
Paratransit Revenue (FYs 08‐16)
Collier Area Transit Fare Study 11
Revenue by Fare Type (FY 16)
Paratransit
Fare Increase $‐
$5,000
$10,000
$15,000
$20,000
$25,000
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
ADA TDC
ADA ~ 77% of monthly revenue
40% increase since 2012
Revenue Trends
•Fixed‐Route 10‐Year Farebox Recovery Ratio Trends (2000‐2010)
•Since 2013, fare revenue has funded 7% of fixed‐route costs
Collier Area Transit Fare Study 12
What is the impact of reduced
farebox revenues on CAT’s
operating budgets?
22%
20%21%
18%
20%19%
21%21%21%
19%19%
8%
6%
8%
5%
4%4%4%5%
7%7%7%
0%
5%
10%
15%
20%
25%Farebox Recovery Ratio11.E.1
Packet Pg. 323 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
3/16/2018
3
Conceptual Fare Alternatives
•Fare Elasticity Factor
•Statistical model
•Experience of other systems
•Elasticity is ‐0.40
Collier Area Transit Fare Study 13
10%
Fares
4.3%
Ridership
Economic elasticity shows that for each 10% increase in fare cost, we are likely to see a 4.3% decrease in ridership
Conceptual Fare Alternatives
•Increase Base Fare
•Base fare fixed at $1.50 full/ $0.75 reduced
•Operating costs have increased 14% between 2009 and 2016
•Transfers
•Eliminate transfers to reduces fare abuse, cash counting costs
•Offer free 90‐minute transfer, does not penalize need to transfer
•Day‐Pass
•Reduce cost of day pass to provide more affordable alternative to increased base fare
•Day pass offers unlimited rides
Collier Area Transit Fare Study 14
Conceptual Fare Alternatives
•Replace 7 Day Pass with 15 Day Pass Priced at 50% cost of 30 Day Pass
•7 day pass is under utilized, 30 day pass may be unaffordable to some
•15 day pass adds significant value to rider (more travel) at an affordable price
•Increase Price of 30 Day Pass
•Very low cost per trip compared to base fare and peers
•Resulting value per trip remains significant for rider at a slightly high priced 30 day pass
•Military and College Students Eligible for Reduced Fare (Policy)
Collier Area Transit Fare Study 15
Conceptual Fare Alternatives
Fare Category Current Scenario AScenario BScenario CScenario D
Full Fixed Route Fare $1.50/$0.75 $1.50/$0.75 $2.00/$1.00 $2.00/$1.00 $2.00/$1.00
Transfer Full/Reduced $0.75/$0.35 N/A N/A N/A Free 90 min
Children Age 5 & Under Free Age 5 & Under Free Age 5 & Under Free Age 5 & Under Free Age 5 & Under Free
Day Pass Full/Reduced $4.00/$2.00 $3.00/$1.50 $3.00/$1.50 $3.00/$1.50 $3.00/$1.50
7 Day Pass Full/Reduced $15.00/$7.50 N/A N/A N/A N/A
15 Day Pass Full/Reduced
(new)N/A $18.00/$9.00 $18.00/$9.00 $20.00/$10.00 $20.00/$10.00
30 Day Pass Full/Reduced $35.00/$17.50 $35.00/$17.50 $35.00/$17.50 $40.00/$20.00 $40.00/$20.00
Marco Express Single Fare
Full/Reduced $2.50/$1.20 $2.50/$1.20 $3.00/$1.50 $3.00/$1.50 $3.00/$1.50
Marco Express 30 Day
Pass Full/Reduced $70.00/$35.00 $70.00/$35.00 $70.00/$35.00 $70.00/$35.00 $70.00/$35.00
Summer Paw Pass $30.00 $30.00 $30.00 $30.00 $30.00
Collier Area Transit Fare Study 16
*Proposed change to fares bolded
Workshop Exercises
1. Which fare increments make paying with cash most convenient for you?
a)An even dollar – like $1.00, $2.00, etc.
b)An even half dollar – like $0.50, $1.50, etc.
c) An even quarter dollar – like $0.25, $0.50, $0.75, etc.
d)All of the above are equally convenient to me
e)Other increments? _________________________
Collier Area Transit Fare Study 17
Workshop Exercises
2. Which new fare purchase/payment options would be convenient to you?
a)Buying a smart card at places like grocery or convenience stores
b)Pay fare using my smartphone or tablet
c) Other? Please
explain:_____________________________________________________
Collier Area Transit Fare Study 18
11.E.1
Packet Pg. 324 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
3/16/2018
4
Workshop Exercises
3. Would you support a fare increase if the revenue was used for the
following? (pick all that apply)
a)Yes, to improve service frequency/availability
b)Yes, to provided better access to locations you wish to go
c) Yes, for: _____________________________
d)No, I do not support a fare increase
Collier Area Transit Fare Study 19
Workshop Exercises
4. Please answer only if you ride CAP paratransit (ADA) service. If not, skip
to the next question. How much do you think the fares should be
increased to cover the cost to provide ADA service?
a)$0.50 increase
b)$1.00 increase
c) Other increase ______________________
Collier Area Transit Fare Study 20
Workshop Exercises
5. Please answer only if you are a TD eligible rider. If not, skip to the next
question. How much do you think the TD fares should be increased to
cover the cost to provide TD services? (pick one)
a)$0.25 increase
b)$0.50 increase
c) Other increase ______________________
Collier Area Transit Fare Study 21
Workshop Exercises
The remaining questions should be answered by riders who use fixed‐
route service.
6. How long is your typical one‐way trip?
___________ minutes ___________ miles
Collier Area Transit Fare Study 22
Workshop Exercises
7. Would you support paying a slightly higher one‐way fare if it
includes a free transfer?
a) Yes
b) No, keep as is
c) Does not matter since my travel does not require a transfer.
Collier Area Transit Fare Study 23
Workshop Exercises
8. At what price is fixed‐route bus service too expensive?
a)Current fare of $1.50 (or $0.75 for riders qualifying for reduced fare)
b)$2.00 fare (or $1.00 for riders qualifying for reduced fare)
c) $2.50 fare (or $1.25 for riders qualifying for reduced fare)
d)Other? ________________
Collier Area Transit Fare Study 24
11.E.1
Packet Pg. 325 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
3/16/2018
5
Workshop Exercises
9. If you do not currently use passes, why? (pick all that apply)
a)I am not able to get to a location to buy the pass
b)The day‐pass is too expensive
c) The 7‐day pass is too expensive
d)The 30‐day pass is too expensive
e)It is too confusing to buy the pass on the bus
f) I do not ride enough to make the cost of a pass worth the price
Collier Area Transit Fare Study 25
Workshop Exercises
10. Which fare changes should CAT institute first? (please pick 3)
a)Reduce the day‐pass from $4.00 to $3.00 as a stand‐alone change
b)Increase the base fare from $1.50 to $2.00 and reduce the day‐pass from $4.00 to
$3.00
c) Change the 7‐day pass from $15.00 to a 15‐day pass at 50% of the 30 day pass
d)Eliminate transfers and reduce the unlimited day‐pass from $4.00 to $3.00
e)Increase the base fare to $2.00 and make transfers free for 90 minutes
f) Other options? ________________________________________________
Collier Area Transit Fare Study 26
Workshop Exercises
11. In addition to existing pass types, are there any other fare options
should CAT consider? List/describe up to 3 if applicable.
a) _________________________________________________________
b) _________________________________________________________
c) _________________________________________________________
Collier Area Transit Fare Study 27
Workshop Exercises
12. Please provide any additional comments, questions, or thoughts using a
comment card which are available from the staff.
Collier Area Transit Fare Study 28
Questions & Comments
Thank You
For
Participating!!
11.E.1
Packet Pg. 326 Attachment: CAT Fare Study Final Report (5592 : Transit Fare Study)
11.E.2
Packet Pg. 327 Attachment: Bus Fares Resolution 2018 (5592 : Transit Fare Study)
11.E.2
Packet Pg. 328 Attachment: Bus Fares Resolution 2018 (5592 : Transit Fare Study)
11.E.2
Packet Pg. 329 Attachment: Bus Fares Resolution 2018 (5592 : Transit Fare Study)
Published DailyNaples, FL 34110
Affidavit of PublicationState of FloridaCounties of Collier and Lee
Before the undersigned they serve as the authority, personally appeared Natalie Zollar who on oath says that she serves as Inside Sales Manager of the Naples Daily News, a daily newspaper published at Naples, in Collier County, Florida; distributed in Collier and Lee counties of Florida; that the attached copy of the advertising was published in said newspaper on dates listed. Affiant further says that the said Naples Daily News is a newspaper published at Na-ples, in said Collier County, Florida, and that the said newspaper has heretofore been continuously published in said Collier County, Florida; distributed in Collier and Lee counties of Florida, each day and has been entered as second class mail matter at the post office in Naples, in said Collier County, Florida, for a period of one year next preceding the first publication of the attached copy of advertisement; and affiant further says that he has neither paid nor promised any person, or corporation any discount, rebate, commission or refund for the purpose of securing this advertisement for publication in the said newspaper.___________________________________________________________Customer Ad Number Copyline P.O.#_____________________________________________________________________________________
COLLIER AREA TRANSIT 2012503 Public Notice The Co #45-181943
Pub DatesMay 12, 2018
_______________________________________(Signature of affiant)
Sworn to and subscribed before meThis May 15, 2018
_______________________________________(Signature of affiant)
11.E.3
Packet Pg. 330 Attachment: CARDESO-99-2012503-1 (5592 : Transit Fare Study)
+NAPLESNEWS.COM ❚SATURDAY, MAY 12, 2018 ❚15D
Public Notice
The Collier County Public Transit & Neighborhood
Enhancement Division (PTNE) is announcing a 30-day public
comment period for the proposed Fixed Route Fare increase.
Collier Area Transit (CAT) conducted a fare study
including ridership and fare revenue trend analysis and as a
result, fourteen fare change scenarios were prepared. A public
meeting was held and the fare study was endorsed by the Public
Transit Advisory committee, the Local Coordinating Board and
the Metropolitan Planning Organization Board. Proposed fare
modifications include increasing one-way fares from $1.50 to
$2.00 and reducing day pass fares from $4.00 to $3.00. The fare
study also includes the addition of a 15-day pass at $20.00 for
a full fare and $10.00 for a reduced fare. The 30-day pass is
also being recommended for an increase from $35.00 to $40.00
for full fares and from $17.50 to $20.00 for a reduced fare.
Passengers taking the Marco Island Express paying the one-way
fare would also have a fare increase from $2.50 to $3.00 for full
fare and from $1.20 to $1.50 for a reduced fare.
The public comment period for the proposed fare increase will
close on June 11, 2018. Any interested party may obtain a copy
of the fare study by visiting 3299 East Tamiami Trail, Suite 103,
Naples, Florida 34112 in person between the hours of 8:00 a.m.
to 5:00 p.m., Monday through Friday, by phone contacting Mr.
Matthew Liveringhouse, Public Transit Manager, at (239) 252-
5849 or by email to: matthew.liveringhouse@colliercountyfl.gov.
The Draft Fare Study will also be on display at the customer
service desks at the sites listed below:
Naples City Hall, 735 8th Street South
Collier County Growth Management Division,
2885 S. Horseshoe Drive
Collier County Public Transit & Neighborhood Enhancement,
3299 East Tamiami Trail, Suite 103
Everglades City Hall, 102 Copeland Avenue N.
Marco Island City Hall, 50 Bald Eagle Drive
Collier County Public Library, 2385 Orange Blossom Drive
Career Source Southwest Florida, 750 S. 5th Street
Collier Area Transit (CAT) Administration Facility,
8300 Radio Road
Collier Area Transit operates in compliance with Federal Transit
Administration, (FTA) program requirements and ensures that
transit services are made available and equitably distributed,
and provides equal access and mobility to any person without
regard to race, color, or national origin, disability, gender or
age. Title VI of the Civil Rights Act of 1964; FTA Circular 4702.1A,
“Title VI and Title VI Dependent Guidelines for Federal Transit
Administration Recipients.
May 12, 2018 No.2012503
Public Notices Public Notices
Wheels/Recreation
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Reach local buyers in the Localfieds.
Easy scanning help folks find your
listing faster. Get your ad in front of real
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Place your ad online
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Reach the locals!
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900 square ft, $865 mo.
(239)262-4121
Storage Units
AIR CONDITIOND SELF Storage
in Private Industrial Space.
For specials: (239)254-1971
Real Estate
Commercial
Offices/Warehouse/Sale
AAA BEAUTIFUL SUITES
FROM $295. With conference
room. Call 239-643-1600
Lots & Acreage/Sale
VACANT LOT C-3 BUSINESS
864 94th Ave N. $255,000
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$319,500. 239-370-4027
Commercial RE Lease
PRISTINE EXECUTIVE OFFICES
For lease in Prime office
bldg. 4280 sq. ft. Opt to
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furn. Class A fin-ishes-re-
cently remodeled. Pri. offic-
es, conference rm, reception
area w/ lobby, 3 bthrms.
Part of Stanford Court.
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house. Prefer 1 tenant $19/
sq. ft./yr. (516)297-0093
GeorgeC311@yahoo.com
PRIME OLDE NAPLES
LOCATION 1450 sq.ft
former hair/nail Salon
call: Diana (239)963-7319
Retail Space/Rent
NAPLES DESIGN DISTRICT!
Luxury retail space seeks
Int. Design or Prof. No Fee.
1 yr lease $1,500. 617-879-3111
Recreation
Boats/Motors/Marine
05 BAYLINER 2150 CAPRI CLAS-
SIC BOWRIDER V8 5L , mer-
cruiser, fast & economic. one
owner. $9,500 (239)302-5193
35X16 FT. DOCK AT WINDSTAR
Direct access, deep water,
electric-30 & 50 amp, gated.
$59,000. (605) 390-1898.
BOAT SLIP FOR RENT - Private
65’ dock, w/25,000-lb. lift,
up to 40’ boat $1,000/mo.,
water/elec. Richard.hadsall.
mtn@gmail.com or text (786)
281-9656.
BOAT SLIP - Riverpointe
Marina floating dock, direct
access 34’LWL slip, electric/
water. $70K. 239-370-4027
CAPTAIN’S LICENSE
Naples OUPV-6-pak
June 11th 877-435-3187
IPS Diesel Formula Boats in Stock at Our Dock
www.formulaboatssouth.com
909 10th St. S. Ste 102
(239)331-2104
SOUTHPOINTE MARINA
( In Windstar) Boat Slip
55’x32’x17’ slip. Direct access,
close to Gulf, water and
electric, 30 and 50 amp.
$99,000. 239-370-4027
Campers & RV’s
WANTED: ALL MOTOR HOMES
AND CAMPERS. Any cond.
Cash Paid. (954)789-7530.
Golf Carts
RELIABLE CLUB CAR GOLF
CART for sale w. chager, decent
cond. $1000. (239)354-3323.
Motorcycles/Mopeds
2006 ROAD KING HARLEY
DAVIDSON 6K original mi., 1
owner, 2 sets of saddle bags
fiberglass & leather. Many
extras & chrome. Midnight
Blue. $10,500. (305)778-1035.
2005 HONDA GOLDWING 1800
30th Anniversary Edition,
Silver, 18kmi., 1 owner, Exc.
Cond. $12,500 (239)450-9473
2014 HARLEY DAVIDSON
TRIKE 32k mi, excellent con-
dition completed serviced,
$22,500. Call John (508) 737-
8869 or (239)529-6886
Recreational Storage
STORAGE: MOTORHOMES
RVs, boat, auto. Covered
available. (239)643-0447
Transportation
Classic Cars
WANTED British Classic Sports
Car: Triumph, MG, Austin
Healey, Jaguar & Sunbeam.
Call me! (239) 227-0319
Automobiles for Sale
2002 CADILLAC DEVILLE
Pristine cond.72Kmi. illness
forces sale,Garaged, Tan/
Beige, Loaded $5750 obo
401-742-8633
2004 BMW 325I CONVERTIBLE
White/black top. Excellent
cond.New tires/battery
$5,200 (309)253-5225.
2012 TOYOTA PRIUS Artic
Blue Metallic, 27,849mi. all
Svc Records Lthr Exc. Cond.
$12,800 (703)608-9421
Automobiles for Sale
Buy a Vehicle
Help a Local Charity
All reasonable offers
Accepted!
CONVERTIBLES
06 Pont. G6 $6995
10 Sebring $7995
SEDANS
05 Ford Focus 5sp $1995
97 Neon 51k $2495
99 Buick Park Ave. $2495
01 Volvo S50 85k $2995
00 Buick Park Ave. $2995
97 Gr. Marquis 74k $2995
97 Crown Vic. 78k $2995
02 Mazda Millenia $2995
01 Pont. Gr. Am $2995
00 Mazda P.U. 4wd $3495
01 Volvo V70 S.W. $3495
03 Focus S.W. 56k $3995
99 Lexus LS 400 $4495
00 Lexus ES300 $4495
05 Buick Lacrosse $4995
99 Limo 72k $4995
08 Civic 99k $6995
09 Lincoln MKZ $8995
08 BMW X5 $10,500
MOTORCYCLES
05 Suzuki BLVD.$2495
04 Yamaha V Star $2495
Vans
99 Gr. Caravan $2995
08 Odyssey $7995
07 Element $11,995
See our inventory at
www.nadckids.com
(click on cars for sale
Donate a vehicle
Help a local Child
Call-239-692-9840
M-F 10-5
1742 Commercial Dr.
Naples, FL 34112
Sports and Imports
‘02 LEXUS SC 430 HT Conv.
67K mi. Red/cream. Exc.
cond. Local Service records.
$14,500. 239-775-7750
04 BMW 645 CI CONV. - Black
on Black, Auto, Loaded,
58kmi., Naples Car, All Svc
Records, Call (518)569-8569
1999 MAZDA MIATA. 65k mi,
new rims & tires, 5 speed
manuel, runs perfect.
$7,500. (239)564-2938
2003 MERCEDES SL-500
Excellent Cond.50kmi.,Gray,
Complete Upg, like new
$13,995 (516)263-7796
2011 PORSCHE BOXSTER red
conv, tan lth interior, auto,
loaded, pristine cond., 23k
mi, $31k. (239)289-5900.
Trucks
2002 HARLEY DAVIDSON F150
Super Cab. Super Charged
Black interior, Ex. cond.
70K Mi. $12,500 (305)778-1035
Vans
02 FORD E-150 PASSENGER
VAN White, looks & runs
good. $2,000 (313)929-9987.
2 0 01 C HRYSLER LIMITE D TC
55k mi., Silver w/ gray
leather, all options, $5,500.
(239)598-2800
2010 TOYOTA SIENNA XL
White with gray leather
interior, nav., sun roof, back
up camera, DVD, JBL sound,
88k mi, $13,500 or OBO.
(239)250-0911.
2015 DODGE GRAND CARAVAN
Wheelchair Van with
10” lowered floor, ramp &
tie downs. (239)494-8267
GMC SAVANA 3500 CARGO/
WORK HEAVY DUTY VAN
2005, 113K mi., maroon,
$6,500. Call 239-316-9611
Vehicles Wanted
AA+ TOP DOLLAR PAID! for
Classics Cars, Muscle Cars,
& Sports Cars. (239)221-3000
ABSOLUTELY ALL AUTOS -
Wanted! Dead or Alive Top $
FREE PICK UP! 239-265-6140
Vehicles Wanted
CORVETTES WANTED
Top dollar. Cash today. Call
941-809-3660 or 941-923-3421
STEARNS MOTORS
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BUYER Since 1977.
All Vehicles wanted
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Reach locals
Wheels/Recreation
Place your
ad online at
The key to
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your car
starts here
WE BUY CARS, TRUCKS, SUVS,
Etc. Anything from
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Legals
Legals
NOTICE OF INTENT TO
REGISTER FICTITIOUS NAME
NOTICE OF ACTION
Notice Under Fictitious Name
Law Pursuant to Section
865.09, Florida Statutes
NOTICE IS HEREBY GIVEN
that the undersigned, Gil
Anseneault desiring to engage
in business under the fictitious
name of Eileen’s Drapery &
Blinds located at 5767 Shirley
St. in the County of Collier, in
Naples, Florida 34109, intends
to register the said name with
the Division of Corporations
of the Florida Department of
State, Tallahassee, Florida.
Dated at Naples, Florida, May
10, 2018.
Eileen’s Drapery & Blinds
May 12, 2018 No.2014390
11.E.4
Packet Pg. 331 Attachment: NaplesDailyNews_20180512_D15 (5592 : Transit Fare Study)
Fa re Study
Collier Board of County Commissioners
June 12, 2018
11.E.5
Packet Pg. 332 Attachment: BCC Presentation Backup (5592 : Transit Fare Study)
Update Over view
•Fa re Study Objectives
•Public Outreach Highlights
•Fa re Study Recommendations
•Next Steps
•Questions & Comments
Collier Area Transit Fare Study 2
11.E.5
Packet Pg. 333 Attachment: BCC Presentation Backup (5592 : Transit Fare Study)
Fa re Study Objectives
•Analyze potential fixed-ro ute and paratransit fare changes
•Assess potential ridership and revenue impacts
•Identify fare policy recommendations
•Minimize adverse impacts to low income and minority persons as
required by the Federal Tra nsit Administration (FTA) -Title VI
Collier Area Transit Fare Study 3
11.E.5
Packet Pg. 334 Attachment: BCC Presentation Backup (5592 : Transit Fare Study)
Public Outreach Highlights
•Majority (77%) support fare increase if revenue is used to improve service frequency and service ava ilability or to access new locations
•Support for sale of passes at third party vendors (60%) or by phone app (40%)
•Bus riders (60%) support a slightly higher base fare if it includes a free transfer
Ø1st Choice: Reduce Day Pass from $4.00 to $3.00 as a stand-alone change
Ø2nd Choice: Raise base fare from $1.50 to $2.00 and drop Day Pass from $4.00 to $3.00
Ø3rd Choice: Change 7-Day Pass to a 15-Day Pass priced at 50% the cost of a 30-Day Pass
•For ADA riders, 50% said they would support a fare increase of $0.50
•For TD riders, 56% said they would support a fare increase of $0.25
Collier Area Transit Fare Study 4
11.E.5
Packet Pg. 335 Attachment: BCC Presentation Backup (5592 : Transit Fare Study)
Re commendations
Fixed-Ro ute Fares
Fare Category Current Recommended
Full Fixed Route Fare $1.50/$0.75 $2.00/$1.00
Tr ansfer Full/Reduced $0.75/$0.35 Free 90 min
Children Age 5 & Under Free Age 5 & Under Free
Day Pass Full/Reduced $4.00/$2.00 $3.00/$1.50
7-Day Pass Full/Reduced $15.00/$7.50 N/A
15-Day Pass Full/Reduced
(new)N/A $20.00/$10.00
30-Day Pass Full/Reduced $35.00/$17.50 $40.00/$20.00
Marco Express Single Fare
Full/Reduced $2.50/$1.20 $3.00/$1.50
Collier Area Transit Fare Study 5
*Proposed change to fares bolded
•Recommended Changes
•Enhanced value of passes
•No fare for transfers
•$68,000 to $209,000 in potential
additional revenue
•Least potential adverse impact to
ridership; range (-66k to +54k)
•Smartcard fee
•Eliminate $2 charge, absorb cost of card
it in price of pass (FY17 cost ~$2200)
•If fee retained, reduce transactions by
combining smartcard fee and pass price
11.E.5
Packet Pg. 336 Attachment: BCC Presentation Backup (5592 : Transit Fare Study)
Re commendations
Pa ra transit Fares
•Paratransit Recommendation
•No fare change to ADA or for lowest-income TD fares (paying $1, $3, or $4)
•Reduce income-based TD fare categories to streamline collection and
administration -riders now paying $5 and $7 will pay $4
•No estimated ridership impacts; minimal revenue impacts (-$6k annually)
•Po stpone any ADA fare increase to within next two years
•Last fare increase in 2012 -only affe cted paratransit riders
•Provides time to monitor ridership and revenue
•Provides time to prepare for a fare increase when needed
•Explore unlimited paratransit pass and/or reduced cost trip books to minimize
financial impacts on frequent paratransit riders
Collier Area Transit Fare Study 6
11.E.5
Packet Pg. 337 Attachment: BCC Presentation Backup (5592 : Transit Fare Study)
Other Fare Policy Recommendations
•Explore increased sale of passes at third party vendors
•Explore use of smartphone application to be used as passes/fares
•Include college-age students and active/retired military personnel as
reduced-fa re eligible for fixed-ro ute (with valid ID)
•Incentivize Business Pass Program by maintaining corporate 30-day pass
rate of $29.75 if regular 30-day pass price increases to $40
•Implement a free transit day to attract infrequent or new riders
Collier Area Transit Fare Study 7
11.E.5
Packet Pg. 338 Attachment: BCC Presentation Backup (5592 : Transit Fare Study)
Next Steps
•Approval by the BCC is the final step toward adopting fare changes
•If approved, then CAT will develop an outreach and awareness strategy
•Information will be posted at the Tra nsfe r Center and on CAT buses
•The changes are being recommended to be programmed effe ctive
October 1st, 2018 based on direction of the BCC
Collier Area Transit Fare Study 8
11.E.5
Packet Pg. 339 Attachment: BCC Presentation Backup (5592 : Transit Fare Study)
Questions & Comments
11.E.5
Packet Pg. 340 Attachment: BCC Presentation Backup (5592 : Transit Fare Study)