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Agenda 11/13/2012 Item #14B111/13/2012 Item 14.13.1. EXECUTIVE SUMMARY Recommendation to the Community Redevelopment Agency (CRA) to complete the 2012 annual performance evaluation for the Immokalee CRA Executive Director. OBJECTIVE: To complete the 2012 annual performance evaluation for the Immokalee CRA Executive. Director. BACKGROUND: The Immokalee CRA Executive Director is a CRA contract employee that reports directly to the CRA Board and manages four CRA employees. She routinely meets with the CRA Board's appointed Immokalee Local Redevelopment Advisory Board to plan and execute the current CRA Immokalee Area Master Plan (TAMP) and Redevelopment Plan, finalize the IAMP and LDR, the Enterprise Zone Agency, the IBDC and meets collectively and individually (when required) with CRA Board members to conduct CRA business and budgetary matters. The Local Advisory Board meets annually to determine the Immokalee CRA annual Operational Plan and the CRA Board in January. to review and recommend approval of the Plan. In addition, the CRA Director meets monthly with the CRA Board's appointed Immokalee Beautification MSTU Advisory Committee to conduct business, and address budgetary matters as well as facilitate the annual Operational Plan development. CONSIDERATIONS: The Executive Director has enclosed a self - evaluation document that includes 2012 CRA objectives and accomplishments as well as goals for the upcoming two years. Exhibit A is the Executive Director's self - evaluation, Exhibit B is the CRA and MSTU Operational Plan Spreadsheets, Exhibit C is the appraisal of the Executive Director completed by Commissioner Coletta, with comments, Exhibit D is the spreadsheet compilation and summary of all CRA Advisory Committee and Exhibit E are the evaluations completed by the Advisory Committee. Request to waive the requirement in CRA Resolution 08 -371 Paragraphs a 4 & 5 to eliminate time constraint of second meeting in January. FISCAL IMPACT: Sufficient funds exist in the FY2013 Budget to fund the Executive Director's contract. GROWTH MANAGEMENT IMPACT: There is no growth management impact with this item. ADVISORY BOARD RECOMMENDATION: By unanimous vote, during the regular meeting of the Immokalee Local Redevelopment Advisory Board on October 19, 2012, the Immokalee CRA Advisory Committee voted to recommend to the CRA approval of the Immokalee Executive Director's evaluation. RECOMMENDATION: That the CRA Board complete the annual performance appraisal for the Immokalee CRA Executive Director. Prepared by: Penny S. Phillippi Executive Director, Immokalee Community Redevelopment Agency Packet Page -1110- 11/13/2012 Item 14.6.1. COLLIER COUNTY Board of County Commissioners Item Number: 14.8.1. Item Summary: Recommendation to the Community Redevelopment Agency (CRA) to complete the 2012 annual performance evaluation for the Immokalee CRA Executive Director. Meeting Date: 11/13/2012 Prepared By Name: PhillippiPenny Title: Executive Director, Immokalee CRA, 10/16/2012 8:58:35 AM Approved By Name: KlatzkowJeff Title: County Attorney Date: 10/25/2012 3:20:29 PM Name: KlatzkowJeff Title: County Attorney Date: 10/26/2012 2:50:41 PM Name: FinnEd Title: Senior Budget Analyst, OMB Date: 10/26/2012 4:36:52 PM Name: SheffieldMichael Title: Manager- Business Operations, CMO Date: 10/31/2012 3:56:59 PM Packet Page -1111- 11/13/2012 Item 14.13.1. • CRA RESOLUTION NO. 08 - -171 A RESOLUTION OF THE COLLIER COUNTY COMMUNITY REDEVELOPMENT AGENCY ESTABLISHING A PERFORMANCE EVALUATION PROCESS FOR THE COMMUNITY REDEVELOPMENT AGENCY EXECUTIVE DIRECTORS, AND PROVIDING AN EFFECTIVE DATE. WHEREAS, by Resolution Nos. 2000 -82 and 2000 -83, the Board of County Commissioners created the Community Redevelopment Agency of Collier County, Florida (CRA Board) and established and described the Bayshore/Gateway Triangle Redevelopment Area and the Immokalee Community Redevelopment Area; and WHEREAS, the CRA Board employs an Executive Director for each redevelopment area who works in close cooperation with the County Manager's Office and the County Departments to implement the programs and activities of the redevelopment area; and WHEREAS, the employment agreement between the CRA Board and each Executive Director requires that the CRA Board review and evaluate the performance of the Director on an annual basis prior to CRA budget adoption; and WHEREAS, the CRA Board wishes to establish a performance evaluation process for the Community Redevelopment Agency Executive Directors. • NOW, THEREFORE, BE IT RESOLVED BY THE COLLIER COUNTY COMMUNITY REDEVELOPMENT AGENCY, that: A. Performance Evaluation Process The performance evaluation process for the Community Redevelopment Agency Executive Directors shall be as follows: Each CRA Executive Director will prepare a personal evaluation along with their proposed goals, objectives and projects for each of the next two years. The Executive Director will then submit this evaluation to their respective CRA Advisory Committee, no later than the first day of December. 2. The CRA Advisory Committee will review the Executive Director's personal evaluation and proposed goals, and will make an independent evaluation and recommendation, which the Committee will forward to the Commissioner(s) representing the district in which the redevelopment area is located, no later than the 31" day of December. 3. The representing Commissioner(s) will review both the Executive Director's personal evaluation and the CRA Advisory Committee's recommendation. The Commissioner(s) will then make a separate evaluation and recommendation. 4. The Executive Director will then forward both the individual Commissioner's evaluation and the CRA Advisory Committee's evaluation to the CRA Board as a Page 1 of 2 Packet Page -1112- `^ '" J 1 �J 11/13/2012 Item 14.6.1. regular agenda item on the second meeting date in January, together with the CRA Executive Director's personal evaluation. 5. The CRA Board, sitting as a whole at the second regularly scheduled meeting in January, will then make the required performance evaluation, determine the individual merit awards, and approve the respective Executive Director's goals, objectives and projects for the following 12 -month period. Each individual Commissioner's vote shall be based upon a review of the representing Commissioner's recommendation, the CRA Advisory Committee's recommendation, the CRA Director personal evaluation, as well as the individual Commissioner's personal evaluation. B. Effective Date. This Resolution shall become effective immediately upon passage and adoption. THIS RESOLUTION ADOPTED after motion, second and majority vote this day of��.loe►- , 2008. ATTES`'1�� DWIG IT 9.13ROCK By: Attest g ,tai # duty lerk �iQaitia't oar � COMMUNITY REDEVELOPMENT AGENCY CAF COLPIER COUNTY, FLORIDA Page 2 of 2 FIALA, CWRMAN �-- — Packet Page - 1113 --- 11/13/2012 Item 14.B.1. Lxhibit A : 100W COLLIER COUNTY EMPLOYEE SELF- APPRAISAL FORM Name: Penny Phillippi Division: Community Redevelopment Agency Title: Executive Director Department: Inimokalee Review Date: October 2012 Section: Section I - Performance Review A. Goals and Objectives: Please list and discuss im#or objectives and projects covered by this reWer>>. Briefly state the statrts of each. (Attach additional pages cis raecessar.)l), The primary objective for the Immokalee CRA Director is the movement of the proposed Immokalee Area Master Plan by which all other goals are driven. The goals and objectives of the 2012 Operational Plan are as follows. Goal 1 Economic Development: 1.1 business attraction, development and retention, 1.2 marketing and branding, 1.3 tourism and ecotourism, 1.3 develop cultural celebrations. Goal 2 Housing: 2.1 improve Immokalee campaign, 2.2 diversify housing stock. Goal 3 Infrastructure Improvements: 3.1 major roadway /transportation projects, 3.2 stormwater and drainage, 3.3 improve and maintain local /private streets, 3.4 develop human infrastructure /leadership, 3.5 community facilities. Goal 4 Natural Resources: 4.1 protections of significant natural resources. Goal 5 Land Uses: 5.1 Innnokalee Master Plan Amendment, 5.2 transportation plan, 5.3 capital project schedule, and 5.4 redevelopment plan. Goal 6 Immokalee Design Standards: 6.1 land development regulations, 6.2 public realm/tovAm design. Goal 7 Interloeal/Inter overrnnental Coordination: 7.1 improve range of human services, 7.2 coordination with Collier County and regulatory agencies. B. Accotr :plishfsietits/Achievernents: Please list acrd briefly describe the most important acconrplishrnents you achieved during the past performance appraisal period (Attach additional pages as necessary). 1. Economic Development 1.1 Business Attraction, Development and Retention Economic development remained the top priority for the Immokalee CRA staff during 2012. A series of activities to further this priority have been implemented to enhance Iinrnokalee's opportunity to develop new businesses and maintain existing business. Immokalee Business Development Center (IBDC) The first activity was the establishment of a learning laboratory for entrepreneurial enterprises in Immokalee. The IBDC program and training classes provided training for 270 participants during these first two years in operation as an incubator "without wall ". During that time, a total of 6 new small businesses have been established and 7 business expansions have been developed. Packet Page -1114- 11/13/2012 Item 14.6.1. Lxhibit A Entrenreneur School and Workshops: 2011 Classes Attendance Entrepreneur School 18 Disadvantaged Business Enterprise Workshop 14 Credit Repair Workshop 11 Immokalee Builders Expo 42 UHUD Section 3 Compliance Workshop 34 Business Loans Work-shop 50 Total Number of Students 169 2012 Classes Attendance Entrepreneur School (2 Sessions in 2012) 15 Business Plan Writing 8 Section 3 Workshop 6 Landlord Tenant Act (Commercial) 4 Business Law 6 MBE Certification 9 Quick Books 10 Credit Repair 7 Insurance Basic 4 Canning Workshop 5 Social Media Marketing 12 Business Banking 8 Landscaping /Gardening Professional Workshop 7 Total Number- of Students 101 Total Students T 270 IBDC Incubator Program: This program is the lifeline of the Center. Members are enrolled in two year program that begins with the six -week Entrepreneur School, builds through the Business Plan with clear milestones and is monitored one on one until graduation at the end of the two year program. Members are provided assistance with the frill spectrum of business needs from budgeting, bookkeeping to marketing. Currently, 13 businesses are enrolled members of the IBDC Incubator Program and 4 are engaged in pre - start up activities. The IBDC has documented the creation of 9 full time jobs in Iminokalee. 2 Packet Page -1115- 11/13/2012 Item 14.6.1. Exhibit A In 2011, the IBDC assisted a total of 11 businesses, of which the following 6 are still active in the program: Expanding Business: 1. Kids In Motion Academy of the Arts 2. Manual Padilla, Inc. 3. Airboats and Allegators New Businesses: 1. Cynthia's Cleaning Company 2. DC Event Planner 3. Vecona's Inc. Expanding Business: 1. Cross Road 2. Leone] Landscaping 3. G & S Commercial Cleaning 4. Perfect Image Auto Detailing New Businesses: 1. Mimi's Party Rental 2. Edwin Rollin Barbeque 3. Divine Inspiration Administration Services Micro enterprise Loan Fund: The IBDC, in partnership with Florida Community Bank and One by One Leadership, created the IBDC Microenterprise Loan Fund " (MLF). Florida Community Bank donated $10,000.00 of their Community Reinvestment Act (CRA) finds to seed the development of the loan program. The purpose of the MLF is to provide loans to assist new and existing small businesses Nvho are disadvantaged from a conventional credit standpoint and therefore are not able to obtain financing through conventional sources. The loan proceeds are typically used for inventory purchases, working capital, deliver on purchase orders, and acquisition of machinery or fixtures. Buzz from the Biz: The IBDC created a quarterly newsletter entitled `Buzz from the BIZ" that provides the cormnunity with upcoming training events, information on new small businesses, organizations that are providing small business resources, and it provides IBDC's participants with a platform to market their businesses. Publication of this newsletter reaches more than 300 local and surrounding small business owners. IBDC Computer Lab: On Tune 20, 2012, the donation of ten computers from SunCoast Teachers Credit Union made it possible to create a computer lab at the IBDC. A ribbon cutting ceremony to celebrate the official opening of the lab was held with several supporting entities in attendance. This lab facilitates the Quick Books training, the six - week Business Plan Writing Course, and the }rands on portion of the Marketing with Packet Page -1116- 11/13/2012 Item 14.13.1. Exhibit A Social Media Class. IBDC members have access to online computers as well as a printer as a part of the IBDC services to entrpreneurs. Section 3 Certification: During 2012, three small business firms were assisted in obtaining Section 3 Certification. (Manuel Padilla Inc., Cynthia's Cleaning Company and Leonel Jaimes Landscaping Inc.). SBA Strategic Alliance Agreement: On January 20, 2012, the District Director of the U.S. Small Business Administration (SBA) came to Immokalee to execute a Strategic Alliance Agreement with the IBDC. The purpose of this agreement is to develop and foster mutual understanding and a working relationship between SBA and the IBDC in order to strengthen and expand small business development in the local area. Under the terms of the agreement, IBDC and SBA will increase joint training and outreach efforts. Partnerships: Through clearly defined Memorandums of Understanding, the IBDC has created solid partnerships though out the business conununity. The partnerships include: SCORE, FGCU Florida Small Business Development Center, iTECH, Florida Community Bank, SunCoast Teachers Credit Union, BB &T Bank, One on One Leadership, US SBA, Ave Maria University, RCMA, and the Immokalee Chamber of Commerce. The CDBG grant funded IBDC employs a full -time IBDC Manager and a full -time Job Bank Administrative Assistant. Commercial Fagade Grant Program Another initiative under the Economic Development objective is to provide financial incentives to businesses in Immokalee. The CRA implemented the Commercial Fagade Grant Program in October of 2008. Since that time, 20 facade grants have been awarded to local businesses in Immokalee for a total of $296,367. The 2012 business currently under renovation are Miners Market ($20,000), Chez Nous Dadou Restaurant ($16,367), and Paralegal 7 Notary Services, Inc. ($20,000). State Enterprise Zone Program During 2012, the CRA facilitate direct procedural and technical Enterprise Zone Program assistance to numerous businesses in our Enterprise Zone including: 1. AutoZone Stores, Inc. 2. Dunkin Donuts 3. Empowerment Alliance of Southwest Florida, Immokalee, Florida 4. Florida Non -Profit Services, Inc. 5. American Discount Pharmacy Corporation 6. Tax Credit Services (Family Dollar Stores, Inc.) 7. CVS Pharmacy, Inc. 8. Walgreens, Inc. 9. Winn -Dixie 10. Circle K 11. Zone Advisors (Habitat for Humanity) 4 Packet Page -1117- 11/13/2012 Item 14.6.1. Exhibit A The total dollar value of the 2012 Enterprise Zone Incentives (Jobs Tax Credits, Property Tax Credits, Business Equipment Sales Tax Refund and Business Materials Sales Tax) was$19,456.87. The CRA continued to work with businesses who indicated an interest in doing business in Immokalee. These businesses included Growth Design Corporation, United Renewable Resources, Inc., Dunkin' Donuts, Paralegal 7 Notary Services, Inc., Chez Nous Dadou Restaurant, AERE Docking Solutions, PRAKTEK, Flexipave, Global Action, Inc., Seminole Tribe of Florida (daycare), STOF, Rural Business Cooperative, Tara Park, El Mercado de Pueblo, Jim's Paving, Kountry Kitchen, Weston & Hanson, Shrimp Aquaculture, Edwin's Rollin' BBQ, and PreK Learning Express. Irmokalee Trade Show The CRA Advisory Committee formed an Economic Development Sub - Committee to hold a trade show in Immokalee for trade commissions seeking alternatives to the Miami Airport. This effort is primarily directed at garnering a piece of the inland port trade and is supported by committee members from the Seminole Casino, the Collier County Airport Authority, the Naples and hmmokalee Chambers of Commerce, Small Business Development Center, local lenders, growers and businesses. The trade show is scheduled for May of 2013. Immokalee State Farmer's Market Hurricane Wilma destroyed four large structures at the and essentially froze that source of agribusiness in Immokalee and the surrounding area for the past eight years. The Florida Department of Agriculture received Federal Emergency Management Agency (FEMA) to replace the three destroyed structures. The construction in now complete and the Farmers Market is in full operation. The Florida Department of Agriculture has agreed to place the Immokalee Trademark on one of the new structures. The CRA has garnered price quotes for the construction of the sign and is prepared to install the sign. 1.2 Marketing and Biwnding The Marketing Department, made up of private sector vendors, has been actively and aggressively promoting Immokalee as a regional commercial and trade hub for businesses seeking to locate or expand into Southwest Florida. As of October 2012, ImmokaleeToday.coni, the CRA's central marketing outreach, has increased just over 41 percent in 2012. The increase is the direct result of increased social media outreach, which together with the website serves as the 1 -2 punch for our marketing. The increased activity on the Internet leads directly to increased inquiries about Immokalee and the Immokalee CRA in both traditional and new communication avenues. 5 Packet Page -1118- ic 71.45 %Q New Visitor 7,532 Visits 28,55 %a Returning Visitor 3,169 Visits 11/13/2012 Item 14.13.1. Exhibit A It is important to note the tremendous increase in visits to the CRA website because it serves as the primary way of marketing Immokalee and the work of the Immokalee CRA. Not only is this the most cost- effective way of communicating in this new age of communication and information sharing but it also conveys to potential investors and corporate leaders that Immokalee is indeed, "Florida in the 21" Century." The marketing philosophy is simple: the website serves as the hub of communication. Content posted to the -,website is, in turn, delivered through the various social media channels and inquiries solicited via social media are returned to the CRA website (or via email as another channel of our website). 11 1101 people visited this site 64.63% Search Traffic 7,174 Visits 14.16 %a Referral Traffic 1,472 Visits 1. 1 8.59 % Direct Traffic 2,0,-74 Visits 2.61%) Campaigns 200 Visits The graph above demonstrates that just over 11,000 people visited ImmokaleeToday.com as of October 2012. Most of those, almost 65 percent, have come from searches tied to specific keywords that appear on our site; words strategically included to arise the visibility of the website on the Internet. The professional marketing terns for this activity is, "search engine optimization" or SEO, and is a direct function and result of content published on the website and social media signals emanating from it. 6 Packet Page -1119- 11/13/2012 Item 14.13.1. Exhibit A Because in 2012 the consultant also changed the content management system to a new and more efficient system, the number of ImiriokaleeToday.com pages indexed by the world's leading search engine, Google, has doubled. As a result, pages of lnunokaleeToday.com have showed up over 100,000 times in search engine queries during the most recent three months of 2012. (Note: Comparative numbers for 2011 do not. exist because this is a new analytical feature debuted by Google in 2012.) Overall, SEO has increased traffic by 71 percent in 2012. Social Channels From iinrnokaleeToday.com the CRA maintains and actively uses a series of social channels. Facebook: From a solid core community of over 300 regular participants, the ImmokaleeToday Facebook community has a total reach of nearly 150,000 people (148,602 Facebook users). This represents a 74 percent increase in total community from 2011 to 2012. Twitter: a,ImmToday. With _dust over 200 regular followers, the direct audience is relatively small but with the amplification of key and connected users, the Immokalee Twitter account reaches over 4,000 additional users with each message or Tweet. YouTube: The Immokalee YouTube channel has received over 800 visits and has just under 140 regular viewers. New Social Channels in 2012: With the addition of presence established on LinkedlN, Pinterest and GooglePlus, the social reach of ImmokaIeeToday.com has expanded. Comparative figures for 2011 are, of course, not available. The CRA presence on these additional channels is still young but growing rapidly, as are the newest social channels of Pinterest and GooglePlus. During the four months we have had a presence on Pinterest, for example, it has eclipsed Facebook as the social channel directing the most traffic to ImmokaleeToday.com. Almost 40 percent (39.52 %) of the social traffic driven to the website comes now directly from Pinterest. (Each IminokaleeToday.com blog post is also posted to Pinterest.) That compares to 32.23 percent of the traffic that comes directly from Facebook and nearly 14 percent (13.95 %) from Twitter. Nearly 12 percent comes from YouTube and nearly 2.5 percent from LinkedlNT. In short, the addition of the newest social channels is adding exponentially to the social engagement enjoyed by our overall marketing effort. Email Newsletter In addition to the social channels, we began in 2011 a "more traditional" emailed newsletter which goes out approximately three times each month and aggregates all the content posted to ImmokaleeToday.com in the preceding weeks. The Email newsletter has grown consistently over 2012 and now has nearly 700 regular subscribers. 7 Packet Page -1120- 11/13/2012 Item 14.6.1. Exhibit A 1.3 Totu•isnt and Ecotouiism The CRA planned and executed a tour for the American Planning Association — Florida Chapter members during their annual conference in Naples during September. The afternoon tour even provided AICP members certification maintenance credits. Twenty - one planners were given an "on the bus" overview of the rural lands stewardship program by Bob Mulhere of Mulhere & Associates. The progress of the Ave Maria Community and University was discussed by Mr. David B. Genson, PE, Vice- President of Engineering with Barron Collier Companies. The tour continued towards Immokalee as Dan Rosario, an executive of the Immokalee Seminole Casino, talked about how the popular destination that brings 1.7 million people to Immokalee. He provided a quick tour of the Casino and a gift for the planners. Once in Immokalee, Penny Phillippi, Executive Director of the Immokalee CRA guided the tour through Immokalee Produce (Pin Hookers Market) and the through the award - winning Public Realm/Town Design town center. The Robert's Ranch Museum Curator, Lee Mitchell, provided a presentation and tour of the ranch. At Pepper Ranch, a working ranch & eco -park on tine shore of Lake Trafford, Christal Segura, Collier County Environmental Specialist with Conservation Collier Program, gave a history and tour of the ranch. The tour ended with an airboat ride on Lake Trafford by Airboats and Alligators. Many promised to come back. The CRA plans to develop more of these types of tours for Immokalee. 1.4 Develop Cultui al Celebrations The CRA participated in all of the Immokalee celebrations, such as the Harvest Festival, the Casino's Hot Air Balloon Festival, and the La celebracion de la hispanidad, providing workshops, cake walks and input to various conunittees. 2. Housing 2.1 Improve Immokalee Campaign The CRA, through the efforts the MSTU Project Manager, partnered with Keep Collier Beautiful (KCB) for lnnmokalee area during July, 2012. A Keep Immokalee Beautiful - "No Littering" brochure was created, printed and distributed throughout tine summer. Partnered with the KCB "Coastal Cleanup" project, volunteers spent a Saturday in September cleaning 5 "' Street in Immokalee. The CRA staff also participates with Code Enforcements during their monthly Saturday Clean -Ups. 2.2 Diversify Housing Stock Housing takes several forms in the current market. While seeking to provide a diversity of safe and sanitary housing for all residents of the Immokalee Urban area, seeking partnerships toward the development of market rate housing for future growth, staff is concerned with substandard and dilapidated housing and the glut of foreclosed housing in Immokalee. Tine 2011 Immokalee Housing Condition Inventory identified home repair and housing rehabilitation as the salient housing need. Although efforts were made, the CRA was not able to find a housing partner or fiends to conduct housing rehabilitation during 2012. Packet Page -1121- 11/13/2012 Item 14.6.1. Exhibit A 3< Infi•astructui•e Improvements 3.1 Major Roadivt j, Projects The CRA is in the process of retaining the services of a consulting firm to perform an intensive pedestrian study along Main Street (SR 29) and South First Street in order to ascertain the optimal locations for crosswalks and the most effective pedestrian crossing devices for the physical characteristics of each area. The CRA continues to request funds for crosswalks, sidewalks, curbs and gutters. Sidewalk projects scheduled and in progress in Inunokalee include: Funding Source Area Approx. Cost is` St. N. from Roberts to Irvin $767,000 Dr. 2 "d Ave, 2 "1 St and Escambia St. $356,000 New Market Road (ail) $1,200,000 Carson Rd fi•om Westclox to Lake Trafford Rd (west side) $165,000 Carson Rd from Lake Trafford to Imm Dr (east side) $434,000 Inun Dr fi-om Carson Rd to N. 91b St. (both sides) $584,000 Installation Year 2012/13 2013/14 2014/15 2012/1.3 TBD 2015/16 Boston Ave from S. 1" St. to S. 91h St. $153,000 Feb, 2012 Various streets in "Downtown" stormwater project limits DRI Grant $ Mai-, 2012 Table compiled Uy Brad Muckel, CRA Projecf Manager 3.2 Stoa•trtipater and Drainage The Immokalee CRA resurrected the now 6 year old Immokalee Stormwater Master Plan that had been commissioned by South Florida Water Management District (FSWMS) Big Cypress Basin on behalf of Collier County. The Collier County Board of County Commissioners accepted the Stormwater Master Plan when it was presented as a partnership between the Immokalee CRA and the Collier County Stormwater Department during 2009. The Immokalee CRA was awarded $3.1 million in DRI fluids from the Housing, Human and Veteran Services Department for Phase I of the project. The land (11.25 acres) was purchased during 2011 for the Phase 1 retention pond. The project will be 100% complete by December of 2012. CRA staff completed all necessary activities, gained ROW for the County on all impacted streets, established utility easement for The hmmokalee Water & SeNver District, managed CDBG contract and all State, Federal and Local requirements, continuously worked with the granting agency on procedures related to invoicing, change orders, on -site interviews, signage requirements, legal advertisements, contract documents, design specifications, certified payrolls, etc., secured the services of an engineering firm to assist with invoice approvals per County requirements, monitored and inspected all work progress in the field, installed 16,000 linear feet of drainage pipe and related drainage structures, cleared 12 acre parcel 9 Packet Page -1122- 11/13/2012 Item 14.13.1. Exhibit A for stormwater retention pond, excavated 6.5 acre stormwater retention pond, solicited a design consultant and a paving contractor for the overlay of Downtown project area. The Immokalee CRA made a request for an additional $2.1 million to begin the second phase of the Stormwater Master Plan, the Immokalee Drive project. In addition and in anticipation of the need to re -study areas of Immokalee that were not included in the original design of the plan, the CRA sought Rinding for engineering from the South Florida Water Management District, Big Cypress Basin. The Basin granted $200,000 toward the engineering of Immokalee Drive project. The project scope has been advertized. With all fiuiding in place and procurement underway, Phase II should be completed during 2013. 3.3 Improve arm Rfaintain Local Streets Iiumolcalee Beautification MSTU During 2010, the and the CRA finalized the partnership and the Ordinance that expands the MSTU boundaries to include the entire CRA boundary, and to include streets, sidewalks, drainage, light and beautification in order to use the funds of both the CRA and the MSTU to meet those needs. The Immokalee Lighting and Beautification MSTU Advisory Committee, in June 2011, voted unanimously to recommend to the BCC that the Immokalee CRA assume the administrative and management duties of the Immokalee MSTU. The MSTU Project Manager, Jeffrey Nagle, was hired April 30, 2012. The CRA facilitated the development of an Operational Plan Workshop with the MSTU Advisory Committee to ascertain their desired results for the MSTU. The MSTU Operation Plan is attached. MSTU 2012 projects underway as follows: Immokalee Main Street Improvements Project: In October, 2011 JRL Studios completed the design for alterations of various intersections along Main Street (SR29) in order to improve the sightline of vehicles entering Main Street from secondary feeder roads. The plans for intersection alterations are projected to cost the MSTU a total of $347,000. One hundred percent (100 %) Construction Documents were submitted for FDOT review during October. The Collier County and FDOT Joint Participation Agreement (JPA) for this project was completed May 22, 2012 and provided funding of $61,947.00 for temporary curb and bollard removal. To off -set the cost of this project, the CRA submitted an FDOT Highway Beautification Council grant application during October requesting $100,000.00. Carson Road Side'vN,alk Project: One hundred (100 %) percent Construction Documents were completed in April, 2012; the County ROW permit was issued June 2012; and the advertisement to bid was issued during October. 10 Packet Page -1123- 11/13/2012 Item 14.6.1. L` Allll)It H Immokalee MSTU Maintenance Contract Renewal: Staff is developing a new RFP to subdivide the maintenance contract to enable qualified Inmmokalee businesses to compete for the work. The work has been divided into four separate set of activities: mowing and edging; plant material installation, maintenance (pruning, fertilizing, and herbicide); irrigation system maintenance and repair; and cleaning (street sweeping, gutter cleaning, paver pressure washing, and site furnishing cleaning and repair. Maintenance Contract 'Workshop: This workshop was held in Immokalee on July 15, 2012 to provide local vendors an overview of the work, Section 3 training and guidance and familiarization with County Purchasing Policies and Procedures. Lighted Holiday Decoration: Staff submitted a FDOT General Use permit, received and is addressing FDOT requirements in order to re- submit the permit application. The process also required energizing light pole electric outlets and getting price quotes for decorations and installation. Further, staff is developing partnerships with the Chamber of Commerce, the CRA, the Seminole Casino and the MSTU for payment of the decorations. Immokalee Street Lighting: MSTU staff continued coordination of Immokalee blue street light maintenance and replacements resulting from accidental knock downs. The MSTU staff is currently utilizing new electronic filing system "STARS" to file reports for insurance subrogation with Collier County Risk Management department in order to pursue MSTU reimbursement light pole removal and replacement costs. 4. Natural Resources 4.1 Protection of Significant Natural Resources The CRA did not actively engage in any preservation activities during 2012. 5. Land Uses 5.1 Inintokalee Area Master Plait (LAMP) December of 2007, the lrnmokalee CRA office was created and staffed. The CRA contracted with RWA, Inc. to finalize the Draft Immokalee Area Master Plan (TAMP) Comprehensive Plan Amendment. December of 2008 the draft Plan was submitted to the Collier County Community Development and Environmental Services Department (ODES) for review as a Comprehensive Plan Amendment. On June 23, 2009, the Collier County Board of County Commissioners (BCC) memorialized a schedule of hearings for the IAMP toward submittal to the Florida Department of Community Affairs (DCA). June 22, 2010, the TAMP was approved by the BCC and conveyed to DCA on June 29, 2010. II Packet Page -1124- 11/13/2012 Item 14.6.1. 1 Al11U1[ h September 7, 2010, Collier County received the DCA Objections, Recommendations and Comments (ORC) Report. The CRA response to the ORC was reviewed by both the Environmental Advisory Comunittee and the Collier County Planning Commission. The CRA Advisory Committee held a final public meeting on April 20, 2011 and developed 3 recommended changes to the IAMP and they recommend the IAMP to the BCC for approval. The IAMP was to be presented for approval on May 24, 2011. The BCC continued tine item indefinitely. The CRA made an attempt to gain approval for the IAMP at the December 13, 2011 meeting of the BCC. It was not approved at that meeting. An extension until September, 2012 was granted by the Florida Department of Economic Opportunity (DEO) (formerly DCA). June 12, 2012, the BCC directed the Supervisor of Elections to place a straw ballot on the August 14, 2012 ballot to better understand public sentiment toward the IAMP. The IAMP received the support of 67% of the voters. Over the past year, five public meetings on the IAMP were advertised and held on January 13`x', March 12`x', May 9tt', May 23`d and May 30"' and public input was received. The most salient issues voiced by the public included: Density, State 29 By -Pass, Airport runway extension, and Mobile Homes. Draft language was offered by citizens in two instances and those are included in the package present to the BCC on September 25, 2012. At the September 11, 2012 Public hearing of the IAMP, Commissioner Henning requested 8 changes be made to the proposed IAMP. The BCC requested a meeting of the CRA Advisory Committee to discuss the 8 changes. The Committee met September 19, 2012 and their recommendations were heard by the BCC on September 2, 2012. Staff was instructed to request a six -month extension from DEO. DEO granted an extension until March 26, 2013, 5.2 Tivrnsportation Plait The CRA Advisory Committee did not address a transportation plan during 2012. 5.3 Capital Iniprovenients Plait The name of this document has been changed to the Immokalee CRA Projects Priority List. This document grew out of the goals of the proposed IAMP and the CRA Operational Plan. It provides a valuable tool during budget requests and grant application processes. 12 Packet Page -1125- 11/13/2012 Item 14.6.1. b. Immokalee Design Standards 6.1 Land Development Regulations The CRA, working with the Collier County Planning Commission and consultants, RWA, Inc., developed an interim land development code (LDC) process that will help to promote and support development and redevelopment initiatives in the Immokalee area. The Interim LDC was due to sunset in Tune of 2012, the BCC extended it until October 2012. A draft set of Land Development Regulations for Immokalee has been drafted and reviewed. Work on this project has stopped until the BCC has reached a final decision on the proposed IAMP. 6.2 Public Reahn/1'owjt Design The CRA used a Community Development Block Grant (CDBG) to purchase two small parcels of land at the corner of 1" Street and Main Street for the purpose of constructing one of the bookend plazas and to create a gateway into the Immokalee community. The architectural firm of David Corban has been selected to garner public input into the design of the plaza, create construction documents, perform civil site design and SDP permitting, and to oversee construction. 7. Interlocal and Intergovernmental Coordination 7.1 Impr-ove Range of Hunuut Set-vices This particular goal asks for governmental services to be provided in Immokalee. In spite of lack of staffing and the current economy, the County currently provides Code Enforcement and Building Permits on an on -going basis in Immokalee. 7.2 Coordination with County and Regulator - y Agencies Many intergovernmental coordination partnerships were forged. The Airport Authority, the County Manager's Office (and Departments under his supervision), the Clerk of Couuls (Finance Department) MSTU, nonprofit organizations, private citizens and civic organizations, Florida Department of Agriculture, FHREDI, the Governor's Office on Trade and Tourism (OTTED) and local businesses. These are in addition to the many partnerships with the IBDC. C. Unusual Circumstances: List and brieflj, describe any unusual circumstatces, unplanned projects, changed priorities, or special problems or conditions that have occurred since your last rel ezv. 1. The most crippling circumstances for the Itmokalee CRA have been the length of time required by County procurement policies. Four months are required to advertize an RFP and an additional four months are required to put an advertisement together for a construction bid. Under normal circumstances, it would not be a problem. However, when operating under the constraints of a 12 month grant, only 4 month are left for both design and construction making the timely delivery of a 1 year grant delivery extremely difficult. 2. The CRA was overburdened costs due to public information requests. The CRA copy machine leaser charged the CRA for over 30,000 copies. Man hours dedicated to this activity were exorbitant. 13 Packet Page -1126- 11/13/2012 Item 14.6.1. 1'iAii li/li L1 D. Performance Appraisal: Briefly describe your assessment of your overall performance for the Iasi evaluation period. 2012 has been a very stressfiil year and yet a most productive year for the CRA and the MSTU. I have consistently administered the duties of liaison to the Inunokalee Area Local Redevelopment Agency Advisory Board, the Enterprise Zone Agency, the Immokalee Business Development Center and the Immokalee Beautification MSTU by managing meetings, meeting minutes and agendas and executing the direction of the Advisory Committee and the CRA Board, as required. Therefore, my overall performance has been excellent. Section II - Employee Development A. Education and Training Update: list any job- related courses, training, or seminars in which you have enrolled or completed since your last revie►a. Penny Phillippi, Executive Director 1. National Business Incubator Association Seed Accelerators Developing a Successful Incubator Fostering Business Growth in Rural Communities 3. Department of Economic Opportunity — Division of Strategic Business Development Rural Forum for DEO's 5 Year Strategic Plan 4. 2012 Rural Economic Development and Tourism Summit Rethinking Rural — Where are we now in rural communities? Competing for Projects — Prepared Communities Win The New Rural, Who Are We and Where Are We Going? Diverse Culture & Heritage Tourism Opportunities Self- sustainability & Export Agribusiness & Agritourism 5. Path to Sustainability- Webinar Training provided to staff for growth and development during 2012: Brad Muckel — CRA Project Manager 1. Introduction to the Dolphin System 2. HHVS Partnership Forum Marie Capita — IBDC Manager 1. National Business Incubator Association International Conference Incubator Management Certification Program Incubator Management Workshop Incubator Funding Workshop Client Funding Workshop 2. NBIA Webinars The Ins and Outs of Running a Successful Incubator Loan Program Path to Sustainability 14 Packet Page -1127- 11/13/2012 Item 14.6.1. •'LA 11l /l1l �l Jeffrey Nagle — Iinmolcalce MSTU Project Manager 1. New Hire Orientation 2. SAP Purchasing Requisitions 3. Purchasing Card Training 4. SAP Accounts Payable Improvement System Overview 5. ASLA Conference 6/28/2012 Preserving Mount Lebanon Shaker Village Historic Landscape Landscape Irrigation Design and Installation Problems LED Lighting: Using Design, Understanding Technology, Embracing Ecology Remodeling -Site Planning and Design with BIM Workflows Landscape Architecture and Public Welfare Negligence and Landscape Architecture Building Sustainable Splashpads Advanced Wind Requirements in Florida Rethinking Water Conservation- Leadership Opportunities Abound AP Improvement Approve /Acknowledge Invoice Christie Betancourt — CRA Administrative Assistant 1. Business Writing Plain and Simple Part 1 2. Business Writing Plan and Simples Part 2 3. Creating the Civil Workplace.... No Bullies Allowed 4. Accounts Payable — Improvement Training — FiscaI Tech & Approver 5. Fitness Center Program 6. Plate up with Pre- diabetes Course 7. Basic Carb Counting Course 8. Stress Management Course Rosemary Dillon — IBDC Administrative Assistant 1. Accounts Payable — Improvement Training -- Fiscal Tech & Approver B. Personal Development: List or discuss those areas which you believe you can improve upon during the nextperformance appraisal period. Also, list specific,fiittn•e pi- onrotional or other career cleveloprnerrt goals. (cittaeh additional pages cis neeessai)). Organizational Support: Describe any specific development activities or improvements your supervisor or the organization can undertake to assist in your department. Section III - Performance Objectives List the major performance objectives you would like to accomplish during the next appraisal period. For each, indicate the objective, how it should be measured, and by when it should be accomplished. Please see the spreadsheets for both the CRA and the MSTU attached to this document. Items highlighted have been completed or currently underway. 15 Packet Page -1128- 11/13/2012 Item 14.6.1. 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T N Q x03 LO o � co -C� zn Co QCri U bq � N � cs � •=. .� '� � .sue�-•,, v O - p y a pF" bIJJ 'C1 L� .;,� d O — H p ' ro Cd ap p p bQ bA w s.. u u f3 o U( D U C 40 o bi Cti -- N M Sri I (,nD — tQ N c7 rt irn N M 4 Packet Page -1133- 11/13/2012 Item 14.6.1. Collier County Community Redevelopment Agency (CRA) Execufive Director Performance Evaluation Exhibit C Name; Penny S. Phillippi Aswwl Period: December 3, 2011 to October 3, 2012 ` — Advisory Committee Member J l ry AF ° �w PERSONAL PERFORMANCE FACTORS: PROFESSIONAL ATTRIBUTES 9 2 3 ANALYSIS — Critical problem examination, leading to identification of components and their relationships; developing solutions for critical issues. COOPERATION — Working effectively with others to achieve common goals — board, volunteers, staff, other organizations and the community. CREATIVITY — Improvement of the organization by exploring new ideas; seeks additional knowledge, skills and advancement opportunities. U COMMUNICATION - Oral and written presentation of ideas, both within and outside the Agency; understands and follows established policy. U INITIATIVE - Self- confident, enthusiastic performance of responsibilities with a minimum of direction; tries new ideas, willing to experiment and take risks. JUDGMENT - Formation of sound evaluations by careful study of available facts and options and minimizing personal bias in decision making. RELIABILITY AND EFFECTIVENESS — Consistently delivers results, dependable; instills confidence in others. t� Comments: PROFESSIONAL ATTRIBUTES I Meets Requirements 2 Exceeds Requirements 1 Packet Page -1134- 3 Uutstandmg Yertormance Ezz 4 2 3 ORGANIZATIONAL UNDERSTANDING — Breadth of knowledge of the CRA's mission and objectives; understanding of the fundamentals required for organizational effectiveness. PLANNING — Balanced development of long -term strategic objectives, annual budgeting and forecasting and staying ahead of day -to -day activities. COMMUNITY IMAGE — Consistent positioning as a respected community leader; effective interface with business executive and other civic leaders and development of the CRA's brand image. FINANCIAL MANAGEMENT — Thorough grounding in asset management and financial responsibility; prudent judgment on financial matters. COMMUNITY NEEDS ASSESMENT — Thoughtful analysis of community needs and sensitivity to effective allocation of grants and community programs. 1/ LEADERSHIP — Effectively motivates the action of others — staff, board, volunteers and others; focuses on the future of the CRA. Comments: -- I Meets Requirements 2 Exceeds Requirements 1 Packet Page -1134- 3 Uutstandmg Yertormance Ezz 11/13/2012 Item 14.6.1. 1 Meets Requirements 2 Exceeds Requirements OVERALL EVALUATION Areas of Consistent High Performance Developmental Needs 3 Outstanding Performance This evaluation has been reviewed and discussed: Ads} 1y Committee Met her (Please Print) Date enny S,,+hillippi,,E , ecutive jYl ector, Copier County CRA (Inlmokalee) Date Mike "F�acundo, �C^hairman of the Imn10 ee CRA lvisory Committee Date �1 IAI t t��� /0-- Z 2 — %2 Collier County Conitnission 1111 Col to Date Donna Fiala, Chairman of the Collier County CRA Board 2 Packet Page -1135- Date 1 2 3 ORGANIZATION — Establishes staff goals, assigns priorities, details actions, creates time schedules and follows through to successfully achieve goals and responsibilities for the work unit. LEADERSHIP — Leads by example. TRAINING —Assists subordinates in developing and utilizing knowledge and skills to G -' complete assigned responsibilities. COACHING /COUNSELING — Explains or demonstrates work techniques to subordinate and provides feedback for their performance. EMPLOYEE DEVELOPMENT — Assesses the strengths and weaknesses of subordinates and works out a program of continuing developmental abilities so that the subordinate's job knowledge, skills and results can be increased. ECONOMY — Effectively controls costs and manages resources to bring about effective utilization of money, technology, human resources and time. FOCUS ON DIVERSITY — Implements positive actions are to assure compliance with policies and practices relative to employee diversity issues. Comments: j��° -�,�` '►. 1 Meets Requirements 2 Exceeds Requirements OVERALL EVALUATION Areas of Consistent High Performance Developmental Needs 3 Outstanding Performance This evaluation has been reviewed and discussed: Ads} 1y Committee Met her (Please Print) Date enny S,,+hillippi,,E , ecutive jYl ector, Copier County CRA (Inlmokalee) Date Mike "F�acundo, �C^hairman of the Imn10 ee CRA lvisory Committee Date �1 IAI t t��� /0-- Z 2 — %2 Collier County Conitnission 1111 Col to Date Donna Fiala, Chairman of the Collier County CRA Board 2 Packet Page -1135- Date Y ?C w N rq O N C O E O u 0, 0 u H CO 00 r- t— 00 ti 1- 1` 00 1— 00 00 1` t� m tom- t- t-- � t- ti s- ho N N N N N N N N N N N N N (N N N N N N N N co L LO N Q H 0 0 H O O O -4 O H `-I O O H 0 0 0 0 0 0 w M M M M M M M M M M M M M M M M M m M M O 0 U To Y L0 r N N N N N N N N N N N N N N N N N N N N Nq N L N 4 M M M M M M M M M M M M M M M M M M M M O L LD N O Ln M M M m m m m m m m m m m M M M M M M M O E `° 0 M M M M M M M M M M M M M m m M m M M M O T w d d M N N M N N N M N m M N N M N N N N N N tD m N M M M M M M M M M M M M M M M M M M M m O Q) V N E f31 ZA LU to G M M m M M M M M M M M M M M M M M M M M O co 1° E M S M M M M M M M M m m M M M M M M m m M M C n} tY M M M M M M M M M M M M M M M M O W N IMIMIMIM _d O 0 M M M M M M M M M M M M M M M M M M M M O "D 1O C a U m W cy. bA C O C 41 =o U. aoi a v U Y 3 v 4 E t4 v fil 0 -0 L E v C° °' w o 0 � ° ° > ~v L fl ° W Q 6 E b0 co v d > > ° t3 z N ? d o u `° �_ C O p > C v Q7 O CL C Q dA C 9 O �.. � (6 +_ _ .�. N bA SO = N •� N 'C 1/1 o `� W o. >, �.. E '-' a, c E E v v •o :E ° o s? co co •N O C (b v Q, ro �- d N C o O :t -C d�LA o C o t�9 i Co (O 0 u 0 L) U 0. 0 0 0 U C - e O a u LL iJ in O FS- v w w F- Page -1136- 11/13/2012 Item 14.6.1. Cu U LA S= o c E c v v � ° E v Z5 v •= a Cr S Q1 O v N LL ro (J v QJ n Z v v :3 W O Q Il v II w N m Collier County Community Redevelopment Agency (CRA) Executive Director Performance Evaluation. Name: Penny S. Plullippi Period: December 3, 2011 to October 3, 2012 Advisory Committee Member -1 ��� 0=0Qnn1n1 0=P = nRMAK1r..F F:Or.TnRS- 11/13/2012 Item 14.6.1. L' X111D1t L PPr)PPARI l AI ATTRIRtITES - - - 1 2 3 ANALYSIS — Critical problem examination, leading to identification of components and their relationships; developing solutions for critical issues. COOPERATION — Working effectively with others to achieve common goals — board, volunteers, staff, other organizations and the community. CREATIVITY — Improvement of the organization by exploring new ideas; seeks additional knowledge, skills and advancement opportunities. COMMUNICATION - Oral and written presentation of ideas, both within and outside the Agency; understands and follows established policy. INITIATIVE - Self- confident, enthusiastic performance of responsibilities with a minimum of direction; tries new ideas, willing to experiment and take risks. JUDGMENT - Formation of sound evaluations by careful study of available facts and options and minimizing personal bias in decision making. RELIABILITY AND EFFECTIVENESS — Consistently delivers results, dependable; instills confidence in others. Comments: PPr)PPARI l AI ATTRIRtITES - - - 1 2 3 ORGANIZATIONAL UNDERSTANDING — Breadth of knowledge of the CRA's mission and objectives; understanding of the fundamentals required for organizational effectiveness. PLANNING — Balanced development of long -term strategic objectives, annual budgeting and forecasting and staying ahead of day -to -day activities. COMMUNITY IMAGE — Consistent positioning as a respected community leader; effective interface with business executive and other civic leaders and development of the CRA's brand image FINANCIAL MANAGEMENT — Thorough grounding in asset management and financial responsibility; prudent judgment on financial matters. COMMUNITY NEEDS ASSESMENT — Thoughtful analysis of community needs and sensitivity to effective allocation of grants and community programs. LEADERSHIP — Effectively motivates the action of others —staff, board, volunteers and others; focuses on the future of the CRA. Comments: A c V 1 Packet Page -1137- r n 11/13/2012 Item 14.13.1. Chi' i •t1?l. OVERALL EVALUATION Areas of Consistent High Performance Developmental Needs This evaluation has been reviewed and discussed: (Please Print) Date . �,� 'YI /J'FrL' ...X.� ✓4._ /Y Lllv"� -S� f.::,�',.G - -�,_. l �.// � �' f+ Penny S4`lhillippi, Executive Diroej6r, Collier County C Immokalee) Date Mike Facundo, Chairman of the Immokalee CRA Advisory Committee Collier County Commissioner Jim Coletta Date Doinia Fiala, Chairman of the Collier County CRA Board Date 2 Packet Page -1138- 1 2 3 ORGANIZATION - Establishes staff goals, assigns priorities, details actions, creates time schedules and follows through to successfully achieve goals and responsibilities for the work unit. LEADERSHIP — Leads by example. TRAINING — Assists subordinates in developing and utilizing knowledge and skills to complete assigned responsibilities. COACHING /COUNSELING — Explains or demonstrates work techniques to subordinate and provides feedback for their performance. EMPLOYEE DEVELOPMENT — Assesses the strengths and weaknesses of subordinates and works out a program of continuing developmental abilities so that the subordinate's job knowledge, skills and results can be increased. ECONOMY — Effectively controls costs and manages resources to bring about effective utilization of money, technology, human resources and time. FOCUS ON DIVERSITY — Implements positive actions are to assure compliance with policies and practices relative to employee diversity issues. Comments: OVERALL EVALUATION Areas of Consistent High Performance Developmental Needs This evaluation has been reviewed and discussed: (Please Print) Date . �,� 'YI /J'FrL' ...X.� ✓4._ /Y Lllv"� -S� f.::,�',.G - -�,_. l �.// � �' f+ Penny S4`lhillippi, Executive Diroej6r, Collier County C Immokalee) Date Mike Facundo, Chairman of the Immokalee CRA Advisory Committee Collier County Commissioner Jim Coletta Date Doinia Fiala, Chairman of the Collier County CRA Board Date 2 Packet Page -1138- 11/13/2012 Item 14.6.1. Collier County Community Redevelopment Agency (CRA) Executive Director Performance Evaluation Name: Penny S. Phillippi Period: December 3, 2011 to October 3, 2012 Advisory Conunittee Member it n=00n?.1A1 QC:ar:n01%nAK1('_F F=A('.T()RA, V ia�1 , _ • - - - 1 2 3 ANALYSIS — Critical problem examination, leading to identification of components and their relationships; developing solutions for critical issues. and objectives; understanding of the fundamentals required for organizational COOPERATION — Working effectively with others to achieve common goals — board, volunteers, staff, other organizations and the community. CREATIVITY — Improvement of the organization by exploring new ideas; seeks additional knowledge, skills and advancement opportunities, 7 budgeting and forecasting and staying ahead of day -to -day activities. COMMUNICATION - Oral and written presentation of ideas, both within and outside the Agency; understands and follows established policy. INITIATIVE - Self - confident, enthusiastic performance of responsibilities with a minimum of direction; tries new ideas, willing to experiment and take risks. JUDGMENT - Formation of sound evaluations by careful study of available facts and options and minimizing personal bias in decision making. COMMUNITY NEEDS ASSESMENT — Thoughtful analysis of community needs and RELIABILITY AND EFFECTIVENESS — Consistently delivers results, dependable; instills confidence in others. others; focuses on the future of the CRA. Comments: PROFESSIONAL ATTRIBUTES Packet Page -1139- 1 2 3 ORGANIZATIONAL UNDERSTANDING — Breadth of knowledge of the CRA's mission and objectives; understanding of the fundamentals required for organizational effectiveness. PLANNING — Balanced development of long -term strategic objectives, annual budgeting and forecasting and staying ahead of day -to -day activities. COMMUNITY IMAGE — Consistent positioning as a respected community leader; effective interface with business executive and other civic leaders and development of the CRA`s brand image. FINANCIAL MANAGEMENT— Thorough grounding in asset management and financial responsibility; prudent jud ment on financial matters. COMMUNITY NEEDS ASSESMENT — Thoughtful analysis of community needs and sensitivity to effective allocation of grants and community programs. LEADERSHIP — Effectively motivates the action of others —staff, board, volunteers and others; focuses on the future of the CRA. Comments: Packet Page -1139- 11/13/2012 Item 14.6.1. • : • �' - •: 1f 1.1 OVERALL EVALUATION Areas of Consistent High Performance Developmental Needs This evaluation has been reviewed and discussed: Adyfs iy Cornrnittee ember (Please Print)' Date - - /O ha 2- Penny S iillippi, Executive Direct;&l Collier County CRA (Imnnokalee) Date r 10 2Z Mike Facundo, Chairman of the Imrnokalee CRA Advisory Corrunittee Date Collier County Commissioner Jim Coletta Date Donna Fiala, Chairman of the Collier County CRA Board Date 2 Packet Page -1140- 9 2 3 ORGANIZATION — Establishes staff goals, assigns priorities, details actions, creates time schedules and follows through to successfully achieve goals and responsibilities ,Vl for the work unit. LEADERSHIP — Leads by example. TRAINING —Assists subordinates in developing and utilizing knowledge and skills to complete assigned responsibilities. V COACHING /COUNSELING — Explains or demonstrates work techniques to subordinate and provides feedback for their performance. EMPLOYEE DEVELOPMENT — Assesses the strengths and weaknesses of subordinates and works out a program of continuing developmental abilities so that the subordinate's job knowled e, skills and results can be increased. ECONOMY— Effectively controls costs and manages resources to bring about effective utilization of money, technology, human resources and time. FOCUS ON DIVERSITY— Implements positive actions are to assure compliance with policies and practices relative to employee diversity issues. Comments: OVERALL EVALUATION Areas of Consistent High Performance Developmental Needs This evaluation has been reviewed and discussed: Adyfs iy Cornrnittee ember (Please Print)' Date - - /O ha 2- Penny S iillippi, Executive Direct;&l Collier County CRA (Imnnokalee) Date r 10 2Z Mike Facundo, Chairman of the Imrnokalee CRA Advisory Corrunittee Date Collier County Commissioner Jim Coletta Date Donna Fiala, Chairman of the Collier County CRA Board Date 2 Packet Page -1140- 11/13/2012 Item 14.6.1. Collier County Community Redevelopment Agency (CRA) Executive Director Performance Evaluation Name: Penny S. Phillippi Period: December 3, 2011 to October 3, 2012 / Advisory Committee Member r PERSONAL PERFORMANCE FACTORS; PROFESSIONAL ATTRIBUTES 9 2 3 ANALYSIS — Critical problem examination, leading to identification of components and their relationships; developing solutions for critical issues. COOPERATION — Working effectively with others to achieve common goals — board, volunteers, staff, other organizations and the community, CREATIVITY — Improvement of the organization by exploring new ideas; seeks additional knowledge, skills and advancement opportunities. COMMUNICATION - Oral and written presentation of ideas, both within and outside the Agency; understands and follows established policy. INITIATIVE - Self - confident, enthusiastic performance of responsibilities with a minimum of direction; tries new ideas, willing to experiment and take risks. JUDGMENT - Formation of sound evaluations by careful study of available facts and options and minimizing persona[ bias in decision making. RELIABILITY AND EFFECTIVENESS — Consistently delivers results, dependable; instills confidence in others. Comments: PROFESSIONAL ATTRIBUTES Packet Page -1141- M 1 2 3 ORGANIZATIONAL UNDERSTANDING — Breadth of knowledge of the CRA`s mission and objectives; understanding of the fundamentals required for organizational effectiveness. PLANNING — Balanced development of long -term strategic objectives, annual budgeting and forecasting and staying ahead of day-to-day activities. COMMUNITY IMAGE — Consistent positioning as a respected community leader; effective interface with business executive and other civic leaders and development of the CRA`s brand image. FINANCIAL MANAGEMENT — Thorough grounding in asset management and financial responsibility; prudent judgment on financial matters. COMMUNITY NEEDS ASSESMENT— Thoughtful analysis of community needs and sensitivity to effective allocation of grants and community programs. LEADERSHIP — Effectively motivates the action of others — staff, board, volunteers and others; focuses on the future of the CRA. Comments: Packet Page -1141- M 11/13/2012 Item 14.13.1. HOW OVERALL EVALUATION This evaluation has been review ynd discussed: U U nk ' Ir it / 116r, lzo /2-, Ad ,vispry CominitAp- Meuibej• .Please Print) Da e Penny y hillippi, Executive Directy��/Collier County CRA (Immokalee) Date Mike Facundo, Chairman of the Immokalee CRA Advisozy Conunittee Dat Collier County Commissioner Jiro Coletta Date Donna Fiala, Chairman of the Collier County CRA Board Date 2 Packet Page -1142- 1 2 3 ORGANIZATION — Establishes staff goals, assigns priorities, details actions, creates time schedules and follows through to successfully achieve goals and responsibilities for the work unit. LEADERSHIP — Leads by example. TRAINING — Assists subordinates in developing and utilizing knowledge and skills to complete assigned responsibilities. COACHING /COUNSELING — Explains or demonstrates work techniques to subordinate and provides feedback for their performance. EMPLOYEE DEVELOPMENT -- Assesses the strengths and weaknesses of subordinates and works out a program of continuing developmental abilities so that the subordinate's job knowledge, skills and results can be increased. ECONOMY — Effectively controls costs and manages resources to bring about effective utilization of money, technology, human resources and time. FOCUS ON DIVERSITY — Implements positive actions are to assure compliance with policies and practices relative to employee diversity issues. Comments: OVERALL EVALUATION This evaluation has been review ynd discussed: U U nk ' Ir it / 116r, lzo /2-, Ad ,vispry CominitAp- Meuibej• .Please Print) Da e Penny y hillippi, Executive Directy��/Collier County CRA (Immokalee) Date Mike Facundo, Chairman of the Immokalee CRA Advisozy Conunittee Dat Collier County Commissioner Jiro Coletta Date Donna Fiala, Chairman of the Collier County CRA Board Date 2 Packet Page -1142- 11/13/2012 Item 14.6.1. Collier County Community Redevelopment Agency (CRA) Executive Director Performance Evaluation Name: Penny S. Phillippi Period: December 3, 2011 to October 3, 2012 Advisory Committee Member Robert Halman PERSONAL PERFORMANCE FACTORS: PROFESSIONAL ATTRIBUTES 1 2 3 ANALYSIS — Critical problem examination, leading to identification of components and x their relationships; developing solutions for critical issues. COOPERATION — Working effectively with others to achieve common goals — board, x volunteers, staff, other organizations and the community. x CREATIVITY — Improvement of the organization by exploring new ideas; seeks x additional knowledge, skills and advancement opportunities. x COMMUNICATION - Oral and written presentation of ideas, both within and outside the x Agency; understands and follows established policy. x INITIATIVE - Self- confident, enthusiastic performance of responsibilities with x a minimum of direction; tries new ideas, willing to experiment and take risks. x JUDGMENT - Formation of sound evaluations by careful study of available facts and x options and minimizing personal bias in decision making. x RELIABILITY AND EFFECTIVENESS — Consistently delivers results, dependable; x instills confidence in others. delay for the items she wants to get started or completed within the CRA and oth related organizations. She is the utmost professional. Comments: I feet Ms Phillippi's overall personal performance has been outstanding and is reflected in the amount of cooperation and enthusiasm she receives at the CRA meetings. PROFESSIONAL ATTRIBUTES Packet Page -1143- 1 2 3 ORGANIZATIONAL UNDERSTANDING — Breadth of knowledge of the CRA's mission x and objectives; understanding of the fundamentals required for organizational effectiveness. PLANNING — Balanced development of long -term strategic objectives, annual x budgeting and forecasting and staying ahead of day-to-day activities. COMMUNITY IMAGE — Consistent positioning as a respected community leader; effective interface with business executive and other civic leaders and development x of the CRA's brand image. FINANCIAL MANAGEMENT — Thorough grounding in asset management and financial x responsibility; prudent judgment on financial matters. COMMUNITY NEEDS ASSESMENT — Thoughtful analysis of community needs and x sensitivity to effective allocation of grants and community programs. LEADERSHIP — Effectively motivates the action of others — staff, board, volunteers and x others; focuses on the future of the CRA. Comments: Ms Phillippi's professionalism is exhibited in many cases of conflict a delay for the items she wants to get started or completed within the CRA and oth related organizations. She is the utmost professional. Packet Page -1143- 11/13/2012 Item 14.13.1. SUPERVISORY PERFORMANCE: OVERALL EVALUATION Areas of Consistent High Performance Ms Phillippi's maintains a very high level of job performance and expects the same from her staff. She is very well spoken and prepares with the utmost care for BCC meetings and board issues. This year especially has been tough and Penny has pursued all the correct avenues to get the Master Plan approved and continues to be positive about the outcome. Developmental Needs None observed.. the issues of the office seem nonexistent and the CRA board is running as should be. This evaluation has been reviewed and discussed: Robert Halman 10 -15 -12 Adyiss iy Committee Meniber se P •int) Date S. Miillim)i, Executive County CRA (Immokalee) Mike Facundo, Chairman of the hunlokalee CRA Advisory Committee Collier County Commissioner Jim Coletta Donna Fiala, Chairman of the Collier County CRA Board 2 Packet Page -1144- Date Date 9 2 3 ORGANIZATION — Establishes staff goals, assigns priorities, details actions, creates x time schedules and follows through to successfully achieve goals and responsibilities for the work unit. LEADERSHIP — Leads by example. x TRAINING — Assists subordinates in developing and utilizing knowledge and skills to x complete assigned responsibilities. COACH] NGICOUNSELING — Explains or demonstrates work techniques to subordinate x and provides feedback for their performance. EMPLOYEE DEVELOPMENT — Assesses the strengths and weaknesses of subordinates and works out a program of continuing developmental abilities so that the x subordinate's job knowledge, skills and results can be increased. ECONOMY — Effectively controls costs and manages resources to bring about effective x utilization of money, technology, human resources and time. FOCUS ON DIVERSITY — Implements positive actions are to assure compliance with x policies and practices relative to employee diversity issues. Comments: Ms Phillippi places high level of professionalism standards on her staff as as provides them with educational and professional opportuniffies for development OVERALL EVALUATION Areas of Consistent High Performance Ms Phillippi's maintains a very high level of job performance and expects the same from her staff. She is very well spoken and prepares with the utmost care for BCC meetings and board issues. This year especially has been tough and Penny has pursued all the correct avenues to get the Master Plan approved and continues to be positive about the outcome. Developmental Needs None observed.. the issues of the office seem nonexistent and the CRA board is running as should be. This evaluation has been reviewed and discussed: Robert Halman 10 -15 -12 Adyiss iy Committee Meniber se P •int) Date S. Miillim)i, Executive County CRA (Immokalee) Mike Facundo, Chairman of the hunlokalee CRA Advisory Committee Collier County Commissioner Jim Coletta Donna Fiala, Chairman of the Collier County CRA Board 2 Packet Page -1144- Date Date 11/13/2012 Item 14.6.1. Collier Counts= Commtmity Redevelopment Agency: (CRA) Executive Director Performance Evaluation Name: fenny S. Phillippi Period: December 3, 2011 to October 3, 2012 r Advisory Committee Member PERSONAL PERFORMANCE FACTORS: PROFESSIONAL ATTRIBUTES 1 2 3 ANALYSIS — Critical problem examination, leading to identification of components and x their relationships; developing solutions for critical issues. COOPERATION — Working effectively with others to achieve common goals — board, x volunteers, staff, other organizations and the community. x CREATIVITY — Improvement of the organization by exploring new ideas; seeks x additional knowledge, skills and advancement opportunities. x COMMUNICATION - Oral and written presentation of ideas, both within and outside the x Agency; understands and follows established policy. x INITIATIVE - Self- confident, enthusiastic performance of responsibilities with x a minimum of direction; tries new ideas, willing to experiment and take risks. x JUDGMENT - Formation of sound evaluations by careful study of available facts and x options and minimizing personal bias in decision making. x RELIABILITY AND EFFECTIVENESS — Consistently delivers results, dependable; x instills confidence in others. Comments: PROFESSIONAL ATTRIBUTES Packet Page -1145- 1 2 3 ORGANIZATIONAL UNDERSTANDING — Breadth of knowledge of the CRA's mission x and objectives; understanding of the fundamentals required for organizational effectiveness. PLANNING — Balanced development of long -term strategic objectives, annual x budgeting and forecasting and staying ahead of day -to -day activities. COMMUNITY IMAGE — Consistent positioning as a respected community leader; effective interface with business executive and other civic leaders and development x of the CRA's brand image. FINANCIAL MANAGEMENT — Thorough grounding in asset management and financial x responsibility; prudent judgment on financial matters. COMMUNITY NEEDS ASSESMENT — Thoughtful analysis of community needs and x sensitivity to effective allocation of grants and community programs. LEADERSHIP — Effectively motivates the action of others — staff, board, volunteers and x others; focuses on the future of the CRA. Comments: Packet Page -1145- 11/13/2012 Item 14.6.1. SUPERVISORY PERFORMANCE- OVERALL EVALUATION Areas of Consistent High Performance Developmental Needs This evaluation has been reviewed and discussed: Julio Estremera Ad 's©•y Committee Mernberr(Please Print) Date Penny S,y4illippi, Executive Directs 'ollier County CRA (Immokalce) Mike Facundo, Chairmatt'ofthe Immokalee CRA Advisory Committee Collier County Commissioner Jim Coletta Donna Fiala, Chairman of the Collier County CRA Board 2 Packet Page -1146- o /Zz- Date Date 1 2 3 ORGANIZATION — Establishes staff goals, assigns priorities, details actions, creates x time schedules and follows through to successfully achieve goals and responsibilities for the work unit. LEADERSHIP — Leads by example. x TRAINING — Assists subordinates in developing and utilizing knowledge and skills to x complete assigned responsibilities. COACHING /COUNSELING — Explains or demonstrates work techniques to subordinate x and provides feedback for their performance. EMPLOYEE DEVELOPMENT — Assesses the strengths and weaknesses of x subordinates and works out a program of continuing developmental abilities so that the subordinate's job knowledge, skills and results can be increased. ECONOMY — Effectively controls costs and manages resources to bring about effective x utilization of money, technology, human resources and time. FOCUS ON DIVERSITY — Implements positive actions are to assure compliance with x policies and practices relative to employee diversity issues. Comments: OVERALL EVALUATION Areas of Consistent High Performance Developmental Needs This evaluation has been reviewed and discussed: Julio Estremera Ad 's©•y Committee Mernberr(Please Print) Date Penny S,y4illippi, Executive Directs 'ollier County CRA (Immokalce) Mike Facundo, Chairmatt'ofthe Immokalee CRA Advisory Committee Collier County Commissioner Jim Coletta Donna Fiala, Chairman of the Collier County CRA Board 2 Packet Page -1146- o /Zz- Date Date 11/13/2012 Item 14.6.1. PhilliaoiPenn From: BetancourtChristie Sent: Friday, October 19, 2012 8:47 AM To: PhillippiPenny Subject: Evaluation Form for Penny - Julio Estremera Attachments: Executive Director Evaluation Form 2012 - Julio Estremera.pdf Adobe version for Julio Estremera. From: Estremera, Julio [mailto :iestreme f cct u.edu] Sent: Thursday, October 18, 2012 4:56 PM To: BetancourtChristie Subject: RE: Evaluation Form for Penny fyi From: BetancourtChristie [ mai lto:ChristieBetancourtCb)collier oc�v. net] Sent: Thursday, October 18, 2012 4:16 PM To: Estremera, Julio Subject: Evaluation Form for Penny Julio, Please send evaluation as soon as possible. Penny needs no later than Friday, October 19, 2012. Thanks, Christie Christie Betancourt Administrative Assistant lmmokalerCom unity Rr,develolmieizt AftenrY EQ0 North 1511r Streat Suite luunokaht c, F! 3 ti i2 4121 ext. 209 i l?nrl, (239;2115 -7647 Cell ttit_�t��,nmm�Jsr7lt (t?cir {1',<;rrt)r C r; istr^ 13atnrtcotut (��r.�th�rrrn,...rrc�t L lc wrtnrrut ( ;wi rs like, an anshar penecl pencil - it hu'V rro point." _ �s' 1A . From: BetancourtChristie Sent: Tuesday, October 16, 2012 11:07 AM To: Subject: FW: Evaluation Form for Penny i Packet Page -1147- 11/13/2012 Item 14.13.1. Collier County Community Redevelopment Agency (CRA) Executive Director Performance Evaluation Name: Penny S. Phillippi Period: December 3, 2011 to Oc • ber 3, 12 Advisory Committee Member �� e-� r nzflCnA�Al 13c6CrN nf!AKUP = �' T RC• nne- t = =eC%1nK1Ar A�rTD1M11T1=4Z i� 1 1 2 3 ANALYSIS - Critical problem examination, leading to identification of components and their relationships; developing solutions for critical issues. COOPERATION - Working effectively with others to achieve common goals - board, volunteers, staff, other organizations and the community. CREATIVITY - Improvement of the organization by exploring new ideas; seeks additional knowledge, skills and advancement opportunities. i COMMUNICATION - Oral and written presentation of ideas, both within and outside the Agency; understands and follows established policy. ' INITIATIVE - Self- confident, enthusiastic performance of responsibilities with a minimum of direction; tries new ideas, willing to experiment and take risks. JUDGMENT - Formation of sound evaluations by careful study of available facts and options and minimizing personal bias in decision making. / RELIABILITY AND EFFECTIVENESS - Consistently delivers results, dependable; instills confidence in others. Comments: nne- t = =eC%1nK1Ar A�rTD1M11T1=4Z i� 1 1 Packet Page -1148- A h 4 1 2 3 ORGANIZATIONAL UNDERSTANDING - Breadth of knowledge of the CRA's mission and objectives; understanding of the fundamentals required for organizational effectiveness. PLANNING - Balanced development of long -term strategic objectives, annual budgeting and forecasting and staying ahead of day-to-day activities. /- COMMUNITY IMAGE - Consistent positioning as a respected community leader; effective interface with business executive and other civic leaders and development of the CRA's brand image. FINANCIAL MANAGEMENT - Thorough grounding in asset management and financial / responsibility; prudent judgment on financial matters. COMMUNITY NEEDS ASSESMENT - Thoughtful analysis of community needs and sensitivity to effective allocation of grants and community programs. i LEADERSHIP - Effectively motivates the action of others - staff, board, volunteers and others; focuses on the future of the CRA. Comments: 1 Packet Page -1148- A h 4 11/13/2012 Item 14.6.1. �*1.1 11 W C1 10AY1 4161 0.4TA U Z1 1 C11YOT'Iffirl PU OVERALL EVALUATION Areas of Consistent High Performance 1, ' Cr D(wz opmenta eCN eds 1 C�i- ^' -"--- /,�''�i'' 1 rte- it -�.�V �- `- 'L1iYt.['i� V C%" 1 � I�y\.,,/•� c7 t�,f\.Q„9�. This evaluation has been and discussed: ber (Pjose Print) ter• �� ���� Date Penny S, PhUlippi, Executive Directq�;tollier County CRA (I rniiokalee) `Date l� Mike Facundo, Chairman of the Immokalee CRA Advisory Committee Date Collier County Commissioner Jim Coletta Date Donna Fiala, Chairman of the Collier County CRA Board Date 2 Packet Page -1149- N 4 1 2 3 ORGANIZATION — Establishes staff goals, assigns priorities, details actions, creates time schedules and follows through to successfully achieve goals and responsibilities / for the work unit. LEADERSHIP — Leads by example. TRAINING — Assists subordinates in developing and utilizing knowledge and skills to complete assigned responsibilities. i COACHING /COUNSELING — Explains or demonstrates work techniques to subordinate and provides feedback for their performance. EMPLOYEE DEVELOPMENT— Assesses the strengths and weaknesses of subordinates and works out a program of continuing developmental abilities so that the subordinate's job knowledge, skills and results can be increased. ECONOMY — Effectively controls costs and manages resources to bring about effective utilization of money, technology, human resources and time. FOCUS ON DIVERSITY — Implements positive actions are to assure compliance with policies and practices relative to employee diversity issues. Comments: OVERALL EVALUATION Areas of Consistent High Performance 1, ' Cr D(wz opmenta eCN eds 1 C�i- ^' -"--- /,�''�i'' 1 rte- it -�.�V �- `- 'L1iYt.['i� V C%" 1 � I�y\.,,/•� c7 t�,f\.Q„9�. This evaluation has been and discussed: ber (Pjose Print) ter• �� ���� Date Penny S, PhUlippi, Executive Directq�;tollier County CRA (I rniiokalee) `Date l� Mike Facundo, Chairman of the Immokalee CRA Advisory Committee Date Collier County Commissioner Jim Coletta Date Donna Fiala, Chairman of the Collier County CRA Board Date 2 Packet Page -1149- N 4 Collier County Community Redevelopment Agency (CRA) 11/13/2012 Item 14.6.1. Executive Director Performance Evaluation Name: Penny S. Phillippi Period: December 3, 2011 to October 3, 2012 Advisory Committee Member James Wall, SWFL Workforce Development Board PFP_gnK1A1 PFRFr)RMAMr..F FAr.T()RS- PPn1=1=:4SI()NAI ATTRIRl1TFS 1 2 3 ANALYSIS — Critical problem examination, leading to identification of components and their relationships; developing solutions for critical issues. X COOPERATION — Working effectively with others to achieve common goals — board, volunteers, staff, other organizations and the community. X budgeting and forecasting and staying ahead of day -to -day activities. X CREATIVITY — Improvement of the organization by exploring new ideas; seeks X additional knowledge, skills and advancement opportunities. X COMMUNICATION - Oral and written presentation of ideas, both within and outside the Agency; understands and follows established policy. X INITIATIVE - Self - confident, enthusiastic performance of responsibilities with X a minimum of direction; tries new ideas, willing to experiment and take risks. X JUDGMENT - Formation of sound evaluations by careful study of available facts and X options and minimizing personal bias in decision making. X RELIABILITY AND EFFECTIVENESS — Consistently delivers results, dependable; X instills confidence in others. X Comments: PPn1=1=:4SI()NAI ATTRIRl1TFS 1 Packet Page -1150- 1 2 3 ORGANIZATIONAL UNDERSTANDING — Breadth of knowledge of the CRA's mission and objectives; understanding of the fundamentals required for organizational X effectiveness. PLANNING — Balanced development of long -term strategic objectives, annual budgeting and forecasting and staying ahead of day -to -day activities. X COMMUNITY IMAGE — Consistent positioning as a respected community leader; effective interface with business executive and other civic leaders and development X of the CRA's brand image. FINANCIAL MANAGEMENT — Thorough grounding in asset management and financial responsibility; prudent judgment on financial matters. X COMMUNITY NEEDS ASSESMENT — Thoughtful analysis of community needs and sensitivity to effective allocation of grants and community programs. X LEADERSHIP — Effectively motivates the action of others — staff, board, volunteers and others; focuses on the future of the ORA. X Comments: 1 Packet Page -1150- 11/13/2012 Item 14.6.1. cr ����uicnav p��aFn�atvton�r_t�• OVERALL EVALUATION Areas of Consistent High Performance Very knowledgeable about programs and processes Developmental Needs Develop more ways for community involvement This evaluation has been reviewed and discussed: James Wall 10/16/12 Advx y Coanmittee Meatier (I lease Print) Date Peruiy S. Aillippi, Executive Director, lier County CRA (Immokalee) Date Facundo, Chairman of the Immok-alee CRA Advisory Committee Date Collier County Commissioner Jim Coletta Date Donna Fiala, Chairman of the Collier County CRA Board Date 2 Packet Page -1151- 1 2 1 3 ORGANIZATION — Establishes staff goals, assigns priorities, details actions, creates time schedules and follows through to successfully achieve goals and responsibilities X for the work unit. LEADERSHIP —Leads by example. X TRAINING — Assists subordinates in developing and utilizing knowledge and skills to complete assigned responsibilities. X COACHING /COUNSELING — Explains or demonstrates work techniques to subordinate and provides feedback for their performance. X EMPLOYEE DEVELOPMENT — Assesses the strengths and weaknesses of subordinates and works out a program of continuing developmental abilities so that the X subordinate's job knowledge, skills and results can be increased. ECONOMY — Effectively controls costs and manages resources to bring about effective utilization of money, technology, human resources and time. X FOCUS ON DIVERSITY — Implements positive actions are to assure compliance with policies and practices relative to employee diversity issues. X Comments: OVERALL EVALUATION Areas of Consistent High Performance Very knowledgeable about programs and processes Developmental Needs Develop more ways for community involvement This evaluation has been reviewed and discussed: James Wall 10/16/12 Advx y Coanmittee Meatier (I lease Print) Date Peruiy S. Aillippi, Executive Director, lier County CRA (Immokalee) Date Facundo, Chairman of the Immok-alee CRA Advisory Committee Date Collier County Commissioner Jim Coletta Date Donna Fiala, Chairman of the Collier County CRA Board Date 2 Packet Page -1151- 11/13/2012 Item 14.6.1. Collier County�nnity Redevelopment Agency (CRA) Executive Director Performance Evaluation Name: Penny S. Phillippi Period: December 3, 2011 to October 3, 2012 Advisory Committee Metnber Eva J. Deyo PERSONAL PERFORMANCE FACTORS: PROFESSIONAL ATTRIELITES 1 2 3 ANALYSIS — Critical problem examination, leading to identification of components and X their relationships; developing solutions for critical issues. COOPERATION — Working effectively with others to achieve common goals — board, X volunteers, staff, other organizations and the community. X CREATIVITY — Improvement of the organization by exploring new ideas; seeks X additional knowledge, skills and advancement opportunities. X COMMUNICATION - Oral and written presentation of ideas, both within and outside the X Agency; understands and follows established policy. INITIATIVE - Self - confident, enthusiastic performance of responsibilities with X a minimum of direction; tries new ideas, willing to experiment and take risks. JUDGMENT - Formation of sound evaluations by careful study of available facts and X options and minimizing personal bias in decision making. RELIABILITY AND EFFECTIVENESS — Consistently delivers results, dependable; X instills confidence in others. Comments: PROFESSIONAL ATTRIELITES I Packet Page -1152- 1 2 3 ORGANIZATIONAL UNDERSTANDING — Breadth of knowledge of the CRA's mission X and objectives; understanding of the fundamentals required for organizational effectiveness. PLANNING — Balanced development of long -term strategic objectives, annual X budgeting and forecasting and staying ahead of day -to -day activities. COMMUNITY IMAGE — Consistent positioning as a respected community leader; X effective interface with business executive and other civic leaders and development of the CRA's brand image. FINANCIAL MANAGEMENT — Thorough grounding in asset management and financial X responsibility; prudent judgment on financial matters. COMMUNITY NEEDS ASSESMENT — Thoughtful analysis of community needs and X sensitivity to effective allocation of grants and community programs. LEADERSHIP — Effectively motivates the action of others — staff, board, volunteers and X others; focuses on the future of the CRA. Comments: I Packet Page -1152- 11/13/2012 Item 14.6.1. OVERALL EVALUATION Areas of Consistent High Performance Penny is very good at communicating to the CRA Advisory Board. She always lets us know when there are issues that need our attention. This has been a very stressful year, with trying to get the TAMP approved by the Board of County Commissioners. Penny has managed to maintain her professionalism even while being confronted by those who did not want the [AMP to be approved. She is to be commended for her work throughout the year, even while under tremendous pressure. Developmental Needs None This evaluation has been revie ,,ved and discussed: f Adyi'c ey Committee Member (Please Pint) Date Penny S llippi, Executive Director, VWier County CRA (Immokalee) Date tL�—� !a zL z Mike Facundo, Chairman of the Immokalee CRA Advisory Committee Date Collier County Commissioner Jim Coletta Date Donna Fiala, Chairman of the Collier County CRA Board Date 2 Packet Page -1153- 1 2 3 ORGANIZATION — Establishes staff goals, assigns priorities, details actions, creates X time schedules and follows through to successfully achieve goals and responsibilities for the work unit. LEADERSHIP — Leads by example. X TRAINING — Assists subordinates in developing and utilizing knowledge and skills to X complete assigned responsibilities. COACHING /COUNSELING — Explains or demonstrates work techniques to subordinate X and provides feedback for their performance. EMPLOYEE DEVELOPMENT— Assesses the strengths and weaknesses of X subordinates and works out a program of continuing developmental abilities so that the subordinate's job knowledge, skills and results can be increased. ECONOMY — Effectively controls costs and manages resources to bring about effective X utilization of money, technology, human resources and time. FOCUS ON DIVERSITY — Implements positive actions are to assure compliance with X policies and practices relative to employee diversity issues. Comments: OVERALL EVALUATION Areas of Consistent High Performance Penny is very good at communicating to the CRA Advisory Board. She always lets us know when there are issues that need our attention. This has been a very stressful year, with trying to get the TAMP approved by the Board of County Commissioners. Penny has managed to maintain her professionalism even while being confronted by those who did not want the [AMP to be approved. She is to be commended for her work throughout the year, even while under tremendous pressure. Developmental Needs None This evaluation has been revie ,,ved and discussed: f Adyi'c ey Committee Member (Please Pint) Date Penny S llippi, Executive Director, VWier County CRA (Immokalee) Date tL�—� !a zL z Mike Facundo, Chairman of the Immokalee CRA Advisory Committee Date Collier County Commissioner Jim Coletta Date Donna Fiala, Chairman of the Collier County CRA Board Date 2 Packet Page -1153- 11/13/2012 Item 14.13.1. Collier County Community Redevelopment Agency (CRA) Executive Director Performance Evaluation Name: Pemly S. Phillippi Period: December 3, 2011 to October 3, 2012 Advisory Committee Member /i PERSONAL PERFORMANCE FACTORS: PROFESSIONAL ATTRIBUTES 1 2 3 ANALYSIS -- Critical problem examination, leading to identification of components and their relationships; developing solutions for critical issues. COOPERATION — Working effectively with others to achieve common goals — board, volunteers, staff, other organizations and the community. CREATIVITY — Improvement of the organization by exploring new ideas; seeks additional knowledge, skills and advancement o ortunities. COMMUNICATION - Oral and written presentation of ideas, both within and outside the Agency; understands and follows established policy. INITIATIVE - Self - confident, enthusiastic performance of responsibilities with a minimum of direction; tries new ideas, willing to experiment and take risks. JUDGMENT - Formation of sound evaluations by careful study of available facts and options and minimizing personal bias in decision making. RELIABILITY AND EFFECTIVENESS -- Consistently delivers results, dependable; instills confidence in others. Comments: PROFESSIONAL ATTRIBUTES I Packet Page -1154- 02 ma 1 2 3 ORGANIZATIONAL UNDERSTANDING — Breadth of knowledge of the CRA's mission and objectives; understanding of the fundamentals required for organizational effectiveness. PLANNING —Balanced development of long -term strategic objectives, annual budgeting and forecasting and staying ahead of day-to-day activities. COMMUNITY IMAGE — Consistent positioning as a respected community leader; effective interface with business executive and other civic leaders and development of the CRAs brand image. FINANCIAL MANAGEMENT — Thorough grounding in asset management and financial responsibility; prudent judgment on financial matters. COMMUNITY NEEDS ASSESMENT — Thoughtful analysis of community needs and sensitivity to effective allocation of grants and community programs. LEADERSHIP — Effectively motivates the action of others — staff, board, volunteers and others; focuses on the future of the CRA. Comments: i I Packet Page -1154- 02 ma 11/13/2012 Item 14.13.1. �l1PFF2VIS()F2V ��RFfi�ann ®i11CF� OVERALL EVALUATION Areas of Consistent Higl), Perform ance A i G Developmental Needs This juation has (eviewed and discussed: f Advipm Committee tuber (P ease Print) D to /! 1 � r f Penny S. PlutA ippi, Executive Director,49fi Ilier County CRA (Inunokalee) Date ---- ----�. /- Mike Facundo, Chairman of the Inunokalee CRA Advisory Committee Date Collier County Commissioner aim Coletta Date Donna Fiala, Chairman of the Collier County CRA Board Date 2 Packet Page -1155- 1 2 3 ORGANIZATION — Establishes staff goals, assigns priorities, details actions, creates time schedules and follows through to successfully achieve goals and responsibilities for the work unit. LEADERSHIP — Leads by example.I' TRAINING — Assists subordinates in developing and utilizing knowledge and skills to complete assigned responsibilities. COACH INGICOUNSELING — Explains or demonstrates work techniques to subordinate and provides feedback for their performance. EMPLOYEE DEVELOPMENT — Assesses the strengths and weaknesses of subordinates and works out a program of continuing developmental abilities so that the subordinate's job knowledge, skills and results can be increased. ECONOMY — Effectively controls costs and manages resources to bring about effective utilization of money, technology, human resources and time. FOCUS ON DIVERSITY — Implements positive actions are to assure compliance with policies and practices relative to employee diversity issues. Comments: OVERALL EVALUATION Areas of Consistent Higl), Perform ance A i G Developmental Needs This juation has (eviewed and discussed: f Advipm Committee tuber (P ease Print) D to /! 1 � r f Penny S. PlutA ippi, Executive Director,49fi Ilier County CRA (Inunokalee) Date ---- ----�. /- Mike Facundo, Chairman of the Inunokalee CRA Advisory Committee Date Collier County Commissioner aim Coletta Date Donna Fiala, Chairman of the Collier County CRA Board Date 2 Packet Page -1155- 11/13/2012 Item 14.6.1. Collier County Community Redevelopment Agency (CRA) Executive Director Performance Evaluuation Name: Penny S. Phillippi Period: December 3, 2011 to October 3, 2012 Advisory Committee Member Daniel Rosario. PERSONAL PERFORMANCE FACTORS; PROFESSIONAL ATTRIRIITFS 1 2 3 ANALYSIS — Critical problem examination, leading to Identification of components and X their relationships; developing solutions for critical issues. COOPERATION — Working effectively with others to achieve common goals — board, X volunteers, staff, other organizations and the community. X CREATIVITY — Improvement of the organization by exploring new ideas; seeks X additional knowledge, skills and advancement opportunities. X COMMUNICATION - Oral and written presentation of ideas, both within and outside the X Agency; understands and follows established policy. INITIATIVE - Self- confident, enthusiastic performance of responsibilities with X a minimum of direction; tries new ideas, willing to experiment and take risks. JUDGMENT - Formation of sound evaluations by careful study of available facts and X options and minimizing personal bias in decision making. RELIABILITY AND EFFECTIVENESS — Consistently delivers results, dependable; X instills confidence in others. Comments: I feel Penny is very strong on her factors unfortunately she is up against politicians. PROFESSIONAL ATTRIRIITFS I Packet Page -1156- 1 2 3 ORGANIZATIONAL UNDERSTANDING — Breadth of knowledge of the CRA's mission X and objectives; understanding of the fundamentals required for organizational effectiveness. PLANNING — Balanced development of long -term strategic objectives, annual X budgeting and forecasting and staying ahead of day-to-day activities. COMMUNITY IMAGE — Consistent positioning as a respected community leader, X effective interface with business executive and other civic leaders and development of the CRA's brand image. FINANCIAL MANAGEMENT — Thorough grounding in asset management and financial X responsibility; prudent judgment on financial matters. COMMUNITY NEEDS ASSESMENT — Thoughtful analysis of community needs and X sensitivity to effective allocation of grants and community programs. LEADERSHIP — Effectively motivates the action of others — staff, board, volunteers and X others; focuses on the future of the CRA. Comments: Penny is well rounded on her goals and accomplishments. I Packet Page -1156- 11/13/2012 Item 14.6.1. St IPFRVI.r,()RY PFRFORMANCF- OVERALL EVALUATION Areas of Consistent High Performance I cannot say enough good things about Penny She does a lot of good for Immokalee but others have the final say. Developmental Needs Penny may Treed to develop "Mind Reading" to have continued success with some of the Commissioners. 'Phis evaluation has been Advisory COi iittee -Ml lei' (11 Date Penny S. I11t' ppi, Executivc Director, Cgf1' r County CRA (Immokalee) Date 4 �/ I ==J, /nl 41-?7 N4ikV F acundo, Chairman of the Immokalee CRA Advisor), Coulmittee Date Collier County Commissioner Jini Coletta Donna Fiala, Chalrrnan of the Collier County CRA Board 2 Packet Page -1157- Date Date 1 2 3 ORGANIZATION — Establishes staff goals, assigns priorities, details actions, creates X time schedules and follows through to successfully achieve goals and responsibilities for the work unit. LEADERSHIP — Leads by example. X TRAINING —Assists subordinates in developing and utilizing knowledge and skills to X complete assigned responsibilities. COACH INGICOUNSELING — Explains or demonstrates work techniques to subordinate X and provides feedback for their performance. EMPLOYEE DEVELOPMENT — Assesses the strengths and weaknesses of X subordinates and works out a program of continuing developmental abilities so that the subordinate's job knowledge, skills and results can be increased. ECONOMY — Effectively controls costs and manages resources to bring about effective X utilization of money, technology, human resources and time. FOCUS ON DIVERSITY — Implements positive actions are to assure compliance with X policies and practices relative to employee diversity issues. Comments: l see it in her staff that Penny is well liked and respected. OVERALL EVALUATION Areas of Consistent High Performance I cannot say enough good things about Penny She does a lot of good for Immokalee but others have the final say. Developmental Needs Penny may Treed to develop "Mind Reading" to have continued success with some of the Commissioners. 'Phis evaluation has been Advisory COi iittee -Ml lei' (11 Date Penny S. I11t' ppi, Executivc Director, Cgf1' r County CRA (Immokalee) Date 4 �/ I ==J, /nl 41-?7 N4ikV F acundo, Chairman of the Immokalee CRA Advisor), Coulmittee Date Collier County Commissioner Jini Coletta Donna Fiala, Chalrrnan of the Collier County CRA Board 2 Packet Page -1157- Date Date 11 /13/2012 Item 14. B.1. Collier County Community Redevelopment Agency (CRA) Executive Director Performance Evaluation Name: Penny S. Phillippi Period: December 3, 2011 to October 3, 2012 tt Advisory Committee Member Y t S t k'n a, 'Per,-e-7— ACC?CnA1Al L�FRFf1I7ftf[ ©Ail:F FdC:TC�RS -- - -- 1 2 3 ANALYSIS —Critical problem examination, leading to identification of components and their relationships; developing solutions for critical issues. COOPERATION — Working effectively with others to achieve common goals — board, volunteers, staff, other organizations and the community. CREATIVITY — improvement of the organization by exploring new ideas; seeks additional knowledge, skills and advancement opportunities. ,l COMMUNICATION - Oral and written presentation of ideas, both within and outside the Agency; understands and follows established policy. INITIATIVE - Self - confident, enthusiastic performance of responsibilities with a minimum of direction; tries new ideas, willing to experiment and take risks. JUDGMENT - Formation of sound evaluations by careful study of available facts and options and minimizing personal bias in decision making. RELIABILITY AND EFFECTIVENESS — Consistently delivers results, dependable; instills confidence in others. .� Comments: tn, U_A o0ACCCCIrNK1AI ATTOM ITFC 1 Packet Page -1158- ORGANIZATIONAL UNDERSTANDING -- Breadth of knowledge of the CRA's mission and objectives; understanding of the fundamentals required for organizational effectiveness. PLANNING — Balanced development of long -term strategic objectives, annual budgeting and forecasting and staying ahead of day -to -day activities. COMMUNITY IMAGE — Consistent positioning as a respected community leader; effective interface with business executive and other civic leaders and development of the CRA's brand ima e. FINANCIAL MANAGEMENT — Thorough grounding in asset management and financial responsibility; prudent judgment on financial matters. COMMUNITY NEEDS ASSESMENT — Thoughtful analysis of community needs and sensitivity to effective allocation of grants and community programs. LEADERSHIP — Effectively motivates the action of others — staff, board, volunteers and others; focuses on the future of the CRA. Comments: 1 Packet Page -1158- 11/13/2012 Item 14.13.1. �� in��v«nt�v ����n�nfl�nl��• s , OVERALL EVALUATION cutLScr�,S CL.S KXArr�v^ on- Areas of Consistent High Performance •1 Developmental Needs This evaluation has been reviewed and discussed: Advrs'o Committee Member (Pl'ease Print) Date 1� Penny S jf iillippi, Executive Director, 01er County MA (Immokalee) Date 4�4icacundo, Chairm na of the Immokalee CRA Advisory Committee Date Collier County Commissioner Jim Coletta Date Donna Fiala, Chairman of the Collier County CRA Board Date 2 _ Packet Page -1159- 1 2 3 ORGANIZATION — Establishes staff goals, assigns priorities, details actions, creates time schedules and follows through to successfully achieve goals and responsibilities r! for the work unit. LEADERSHIP — Leads by example. TRAINING — Assists subordinates in developing and utilizing knowledge and skills to complete assigned responsibilities. COACHING /COUNSELING — Explains or demonstrates work techniques to subordinate "� and provides feedback for their performance. EMPLOYEE DEVELOPMENT — Assesses the strengths and weaknesses of subordinates and works out a program of continuing developmental abilities so that the job knowledge, skills and results can be increased. -subordinate's ECONOMY — Effectively controls costs and manages resources to bring about effective utilization of money, technology, human resources and time. FOCUS ON DIVERSITY — Implements positive actions are to assure compliance with policies and practices relative to employee diversity issues. r Comments:, Cou.r 4- e.O\,L s , OVERALL EVALUATION cutLScr�,S CL.S KXArr�v^ on- Areas of Consistent High Performance •1 Developmental Needs This evaluation has been reviewed and discussed: Advrs'o Committee Member (Pl'ease Print) Date 1� Penny S jf iillippi, Executive Director, 01er County MA (Immokalee) Date 4�4icacundo, Chairm na of the Immokalee CRA Advisory Committee Date Collier County Commissioner Jim Coletta Date Donna Fiala, Chairman of the Collier County CRA Board Date 2 _ Packet Page -1159-