Agenda 10/23/2012 Item #16D 8 i
10/23/2012 Item 16.D.8.
EXECUTIVE SUMMARY
Recommendation to approve a Resolution providing for New Smartcard Media Fees,
memorializing a fare increase and Collier County Employee monthly Fare Discount previously
approved by the Board of County Commissioners and establishing a Collier Area Transit Fee
Schedule.
OBJECTIVE: To obtain approval of a resolution memorializing existing fares and fees for the Collier
Area Transit(CAT) system,establishing a new Smartcard Media fee and stating a CAT fee Schedule.
CONSIDERATIONS: In February 2001, CAT began operating fixed-route service for Collier County.
Since its inception in 2001,CAT's annual ridership has increased from 97,571 to 1,166,358.
In 2006, the BCC approved a fare increase that included a $10.00 discounted monthly pass for Collier
County Employees in the fare structure. On December 16,2008 (Agenda Item 10D),the BCC approved a
new fare increase, by majority vote of 4-1 that inadvertently left off the existing discount for County
employees. The existing fare structure including the discount for County Employees is shown in the
Table "A" below. The attached resolution memorializes the action taken by the Board at the December
2008 meeting as well as the 2006 action establishing a County Employee discount.
Table"A"
Fare Structure Existing Fares
Full Fare $1.50
Youth Reduced Fare(under age 17) $0.75
Elderly/Disabled Reduced Fare $0.75
Children 5 years of age and younger Free
Full Fare Token $1.50
Reduced Fare Token $0.75
Full Fare Transfers $0.75
Reduced Fare Transfers $0.35
Day Passes-Full Fare $4.00
Youth Day Pass -Reduced Fare $2.00
Elderly/Disabled Day Pass-Reduced Fare $2.00
Weekly Pass-Full Fare $15.00
Weekly Pass -Reduced Fare $7.50
Monthly Pass - County Employee Discount $10.00
Monthly Pass-Full Fare $35.00
Youth Monthly Pass -Reduced Fare $17.50
Elderly/Disabled Monthly Pass-Reduced Fare $17.50
Marco Express Full Fare $2.50
Marco Express Reduced Fare $1.25
Marco Express Monthly Pass -Full Fare $70.00
Marco Express Monthly Pass -Reduced Fare $35.00
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10/23/2012 Item 16.D.8.
CAT is in the process of adding electronic fareboxes to its fixed-route buses. These fareboxes require the
use of Smart Cards, which are a plastic, credit card size card with an embedded chip for transferring fare
information to and from the electronic farebox. The cards are similar to a bus pass and can be purchased
by passengers to load money on to use for a 7 day(weekly) or a 30 day (monthly)pass. In order to offset
the purchase and administrative cost for the Smart cards, staff is proposing fees to be assessed for the
initial card purchase, for optional card registration and for the replacement of a lost card. The initial fee
would be assessed to all passengers who purchase a card and will cover the County's cost to purchase the
card. The registration fee will be assessed for those passengers who choose to go through a registration
process providing their personal information which will be uploaded into the system for tracking purposes
with the capability of deactivation of the card if lost or stolen. The registration process also tracks the
balance on the card providing protection to the passenger's pre-purchased fare. In the event that a
registered card is lost or stolen, the original card is deactivated so it will no longer be accepted by the
farebox. A new card can then be reissued to the passenger after providing valid identification with the
remaining cash balance reloaded on the card. It is recommended that a$1.00 replacement fee be assessed
for those cards that are registered and a $2.00 replacement fee be assessed for those cards that have not
been registered. The proposed Smart Media fees structure is shown in the Table`B"below.
Table`B"
Smart Media Fees
Smart Card Initial Cost $2.00
Registration Fee $3.00
Replacement Cost $2.00
Replacement Cost with registration $1.00
FISCAL IMPACT: An average of eight County employees purchase monthly bus passes at a cost of
$10.00 each. The $2 initial and $3 registration fee will cover the cost to the County for purchasing the
smart cards as well as the administrative cost associated with processing the data loaded on each card.
LEGAL CONSIDERATIONS: This item has been reviewed and approved by the County Attorney's
Office,is legally sufficient for Board action and only requires a majority vote for approval—SRT.
GROWTH MANAGEMENT IMPACT: There is no growth management impact associated with this
Executive Summary.
RECOMMENDATION: That the Board approves the proposed Resolution establishing new Smart card
Media Fees,memorializing the Board's previously approved fare increase and County Employee Monthly
pass Discount and establishing a CAT fee Schedule and authorizing its Chairman to sign the Resolution.
Prepared by: Brandy Otero, Associate Project Manager, Alternative Transportation Modes
Department
Attachment(s): 2012 Resolution; December 16, 2008 Agenda Item 10D and minutes; 2006
Resolution
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10/23/2012 Item 16.D.8.
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.D.8.
Item Summary: Recommendation to approve a Resolution providing for New Smartcard
Media Fees, memorializing a fare increase and Collier County Employee monthly Fare Discount
previously approved by the Board of County Commissioners and establishing a Collier Area
Transit Fee Policy.
Meeting Date: 10/23/2012
Prepared By
Name: OteroBrandy
Title: Project Manager,Associate,Transportation Engineer
10/5/2012 11:27:52 AM
Submitted by
Title: Project Manager,Associate,Transportation Engineer
Name: OteroBrandy
10/5/2012 11:27:53 AM
Approved By
Name: AlonsoHailey
Title: Operations Analyst,Public Service Division
Date: 10/5/2012 1:34:06 PM
Name: SotoCaroline
Title: Management/Budget Analyst,Transportation Administr
Date: 10/5/2012 1:42:02 PM
Name: ArnoldMichelle
Title: Director-Alt Transportation Modes,Alternative Tr
Date: 10/8/2012 5:35:52 PM
Name: TeachScott
Title: Deputy County Attorney,County Attorney
Date: 10/11/2012 8:25:42 AM
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10/23/2012 Item 16.D.8.
Name: CarnellSteve .
Title: Director-Purchasing/General Services,Purchasing
Date: 10/11/2012 4:03:02 PM
Name: TeachScott
Title: Deputy County Attomey,County Attorney
Date: 10/12/2012 11:50:13 AM
Name: KlatzkowJeff
Title: County Attorney
Date: 10/12/2012 2:03:31 PM
Name: FinnEd
Title: Senior Budget Analyst, OMB
Date: 10/12/2012 4:37:53 PM
Name: OchsLeo
Title: County Manager
Date: 10/15/2012 5:06:04 PM
Ai
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10/23/2012 Item 16.D.8.
RESOLUTION No.2012
A RESOLUTION BY TILE BOARD OF COUNTY
COMMISSIONERS, COLLIER COUNTY, FLORIDA,
MEMORIALIZING THE BOARD'S PREVIOUSLY
APPROVED COLLIER AREA TRANSIT (CAT) BUS
FARES, INCLUDING THE COLLIER COUNTY
EMPLOYEE DISCOUNTED MONTHLY PASS,
ESTABLISHING THE COLLIER AREA TRANSIT FEE
SCHEDULE AND ESTABLISHING NEW SMART CARD
MEDIA FEES.
WHEREAS, on December 16, 2008, the Board of County Commissioners approved by
majority vote an increase to the Collier Area Transit (CAT) bus fares, after affording the public
an opportunity to offer comment, and fully considering those public comments (Agenda Item
10D); and
WHEREAS, those previously approved fares are set forth and memorialized in the table
set forth in numbered paragraph one(1),below;and
WHEREAS, table one (1) also incorporates a previously Board approved $10.00
discounted monthly pass for Collier County employees;and
WHEREAS, the Director of the Collier County Alternative Transportation Modes
("ATM") Department is recommending that the Board of County Commissioners adopt the
CAT Fee Schedule set forth below in numbered paragraph two(2); and
WHEREAS, the ATM Director further recommends that the Board of County
Commissioners adopt the Smart Card Media fee set forth below in numbered paragraph three(3);
and
WHEREAS, the Board of County Commissioners has the legal authority to adopt a
resolution authorizing the establishment of CAT bus fares, fees and establishing a transit fee
Schedule.
NOW, THEREFORE BE IT RESOLVED BY THE BOARD OF COUNTY
COMMISSIONERS OF COLLIER COUNTY THAT:
1. Bus fares for The Collier Area Transit (CAT) is hereby authorized in accordance with the
below schedule:
Fare Structure 2008 Fares Current
Fares
Full Fare $1.25 $L50
Youth Reduced Fare(under age 17) $0.60 $0.75
Elderly/Disabled Reduced Fare $0.60 $0.75
Children 5 years of age and younger Free Free
Full Fare Token $1.25 $1.50
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10/23/2012 Item 16.D.8.
Reduced Fare Token I $0.60 I $0.75
Full Fare Transfers Free $0.75
Reduced Fare Transfer Free $0.35 I
Amok
Day Passes-Full Fare $4.00 $4.00
Youth Day Pass-Reduced Fare $2.00 $2.00
Elderly/Disabled Day Pass-Reduced Fare $2.00 $2.00
Weekly Pass-Full Fare $0.00 $15.00
Weekly Pass-Reduced Fare $0.00 $7.50
Monthly Pass- County Employee Discount $1 0.00 $10.00
Monthly Pass- Full Fare $35.00 $35.00
Youth Monthly Pass-Reduced Fare $17.50 $17.50
Elderly/Disabled Monthly Pass-Reduced Fare $17.50 $17.50
Marco Express Full Fare $2.50 $2.50
1 Marco Express Reduced Fare $1.25 $1.25
Marco Express Monthly Pass-Full Fare $70.00 $70.00
Marco Express Monthly Pass -Reduced Fare $35.00 $35.00
2. The CAT Fee Schedule is hereby established to institute user fees that will partially offset the
cost of providing services to the taxpayers of Collier County. The Board of County
Commissioners shall set all fees and charges. No fees may be waived, except as provided by
the Board of Commissioners.
3. Smart Card Media Fees
CAT is in the process of adding electronic fareboxes to its fixed-route buses. These fare-
boxes require the use of Smart Cards; which are plastic,
eq p pocket size cards with an embedded
chip for transferring fare information to and from the electronic farebox. In order to offset
the purchase and administrative cost for the Smart cards, a registration and replacement fee
will be charged. The cards are similar to a bus pass and will be required when purchasing a 7
day (weekly) or a 30 day (monthly)pass. The Smart Card initial cost of$2.00 will be borne
by all riders purchasing a pass. The registration fee is the cost for associating the card to the
owner in order to identify the owner and/or deactivate the card if lost or stolen. With the
registration the rider can ensure that the amount of funding remaining on the pass not be lost.
In order to issue a new card when lost or stolen a replacement fee of$2.00 will be charged.
The proposed cost for the replacement of the card for those that have registered their card is
$1.00. The Smart Card Media Fee schedule is as shown in Attachment"A."
4. This Schedule shall be effective November 1,2012.
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10/23/2012 Item 16.D.8.
This Resolution adopted this day of ,2012 after motion,second and
majority vote in favor of passage.
ATTEST BOARD OF COUNTY
DWIGHT E. BROCK,CLERK COMMISSIONERS
COLLIER COUNTY,FLORIDA COLLIER COUNTY. FLORIDA
By: By:
Deputy Clerk Fred W. Coyle,Chairman
Approved as to form and legal sufficiency:
By: S-44:Itli
Scott R.Teach
Deputy County Attorney
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10/23/2012 Item 16.D.8.
Attachment A
Smart Media Fees
Smart Card Initial Cost $2.00
Registration Fee $3.00
Replacement Cost $2.00
Replacement Cost with registration $1.00
4
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10/23/2012 Item 16.D.8.
December 16, 2008
COMMISSIONER HALAS: Aye.
CHAIRMAN HENNING: Aye.
COMMISSIONER FIALA: Aye.
COMMISSIONER COLETTA: Aye.
CHAIRMAN HENNING: Opposed?
(No response.)
CHAIRMAN HENNING: Carries unanimously.
MR. FEDER: Thank you.
Item #1 OD
RECOMMENDATION FOR THE COLLIER COUNTY BOARD
OF COUNTY COMMISSIONERS TO APPROVE A FARE
INCREASE AND LIMITED REDUCTION IN SUNDAY SERVICE
TO ADDRESS THE REDUCED COLLIER AREA TRANSIT
FISCAL YEAR (FY) 2008-09 BUDGET - MOTION TO ACCEPT
OPTION "E" — APPROVED
MR. MUDD: Commissioner, next -- stay there, Norman.
Next item is 10D. It's a recommendation for the Collier County
Board of Commissioners to approve a fare increase and limited
reduction in Sunday service to address the reduced Collier Area
Transit fiscal year 2008-2009 budget. Mr.--
CHAIRMAN HENNING: Do we have any pubic speakers?
MS. FILSON: No, sir.
CHAIRMAN HENNING: Motion to approve.
COMMISSIONER COYLE: Second. What are the options?
MS. ARNOLD: Well, there's a couple options that you have to
decide on.
For the record, Michelle Arnold.
CHAIRMAN HENNING: Staffs recommendations, the Board
of Commissioners authorize the reduction of service on Sunday by,
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December 16, 2008
let's see, 137,000 and some change, transit budget reduction resulting Amok
in the modification of.
MS. ARNOLD: Yes. We're here to ask for a reduction in
service as well as an increase in fares, and we have five options for the
increase of the fares, and that's what you need to make a decision on.
CHAIRMAN HENNING: Oh. That's not in the
recommendations.
MS. ARNOLD: No, no. Do you have -- anybody have a
recommendation?
COMMISSIONER HALAS: I do.
CHAIRMAN HENNING: Commissioner Halas?
COMMISSIONER HALAS: Yes. I looked at this, and I think
it's still a great buy if we look at option E.
COMMISSIONER COYLE: Yep.
CHAIRMAN HENNING: And I'll include that in my motion.
COMMISSIONER HALAS: Okay.
CHAIRMAN HENNING: There --
COMMISSIONER HALAS: The reason is that the cost of
running vehicles, maintenance and everything else, is still high, and
even though we have a lull in gas tax -- or price of gas or diesel, it's
going to go up.
And so I think that -- and this also takes a lot of the burden off of
the taxpayers that do not use the transit system. So I really looked at
option E as the way to go on this.
CHAIRMAN HENNING: Does the second agree?
COMMISSIONER COYLE: And if I -- yes, I do.
CHAIRMAN HENNING: That's a part of your motion?
COMMISSIONER COYLE: Yeah. And if I could just add to
that, is that it is the option that really essentially rewards the people
who ride the transit more frequently --
COMMISSIONER HALAS: Yep.
COMMISSIONER COYLE: -- because of the weekly passes,
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10/23/2012 Item 16.D.8.
December 16, 2008
which are really very good.
COMMISSIONER HALAS: Yep.
CHAIRMAN HENNING: Commissioner Fiala?
COMMISSIONER FIALA: Yes, just a question. In option B is
says something -- it says also -- fare increase, full fare transfers.
MS. ARNOLD: Yes.
COMMISSIONER FIALA: That means they have to pay
double, right? Instead of-- every time they transfer a bus -- and we
have that -- they don't have that much of an issue in Lee County, but
we have that issue a lot here because nothing is through so they have
to transfer.
And according to your figures on Page 7, that's $2.50 more per
day if they have to pay for these transfers; is that correct?
MS. ARNOLD: That would be -- yes. But the option, in my
understanding, is E, is the recommendation.
COMMISSIONER FIALA: Yes.
MS. ARNOLD: Yeah.
COMMISSIONER FIALA: And E says --
MS. ARNOLD: E would be a 75-cent transfer, and -- they would
pay $1 .50 when they get on the bus, and if they have to transfer, they
would pay 75 cents to transfer.
COMMISSIONER FIALA: For each transfer?
MS. ARNOLD: Yes, for each transfer.
COMMISSIONER FIALA: So that the, what -- so how many --
MS. ARNOLD: Well, some people -- if some -- if you have one
transfer, then you would be paying $1.25 -- no, I'm sorry.
COMMISSIONER FIALA: A buck and a half.
MS. ARNOLD: 2.25, and then if you were to transfer a second
time, you would have to pay another 75 cents.
COMMISSIONER FIALA: Another buck and a half extra.
MS. ARNOLD: Right.
COMMISSIONER FIALA: And for people that make five and a
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10/23/2012 Item 16.D.8.
December 16, 2008
quarter an hour and can't afford a car, that's a lot of money. Astk
MS. ARNOLD: That would be $3 for that one trip.
MR. FEDER: Commissioner, I do need to note -- and I think the
commissioner mentioned it -- people that are traveling frequently on
the system --first of all, at board's direction, the monthly fare is not
changed at all. There is the provision of a new weekly fare, which is
also at a pretty good rate to try and get some of our tourists on and to
address some folks that can't afford the monthly fare cost at one time.
So I think that you've addressed the people that are using the
system quite a bit, but you are getting other folks at a rate that's more
commensurate with others around us.
COMMISSIONER FIALA: Okay. Then my last question, and
I'll stop. But the transfer fees were the one things -- the one thing that
was very objectionable to the people who took the survey, correct?
MS. ARNOLD: That's correct.
COMMISSIONER FIALA: And so if we find now that we have
to lose passengers because they can't get to -- and they can't get to
work, what are we going to do about that? Are we going to be
monitoring that? And then, of course, by that time they've lost their
job anyway, so then, you know -- and I don't know how good that is,
because usually these people also have childcare to pay, and childcare
is an awful amount. It's just so difficult for people.
COMMISSIONER COLETTA: They can't take them on the bus
with them. They couldn't afford it. If I may?
CHAIRMAN HENNING: Yes, please.
COMMISSIONER COLETTA: Yes, thank you. Okay. A
couple of things. One, I am having a problem with the total cost, and
one big jump. I think that that's going to really raise havoc. You had
-- generally the people you met with was a pretty small crowd that
showed up. They seem to be accepting increasing fares as long as the
service maintained itself, but they were against transfer fees. Or
wasn't that a problem either?
Amok
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10/23/2012 Item 16.D.8.
December 16, 2008
MS. ARNOLD: Yeah. We had a smaller crowd than we had
hoped, and the sentiments of the crowd was -- and we've had a couple
different public meetings. The most concern that the riders have is the
reduced route. They don't want to lose service at all.
Those people that attended the last public meeting were not
opposed to an increase in the fare. The sentiment was to not have a
transfer fare if they could avoid that.
COMMISSIONER COLETTA: Yeah. Okay. Now, another
question, too. I'm looking at your fare structure sheet that you have
here. And if you go across, it shows youth day passes, elderly, and so
on, and it's got like $2, and then it shows under option A, it's $2,
option B it's $2, option C, $2, option D, $2 and --
MS. ARNOLD: Those are the day passes, so if you --
COMMISSIONER COLETTA: Yeah. But what about transfer
charges? Is there going to be a transfer charge of$2 for these people,
too, or --
MS. ARNOLD: No. If you buy the day pass, that's what you
pay.
COMMISSIONER COLETTA: Oh, okay. I understand now.
MS. ARNOLD: So we're not eliminating any of the passes that
we have. And as Commissioner Coyle said, it's encouraging folks to
purchase the passes. And a little bit more --
COMMISSIONER COLETTA: And it is. And those people that
can come up with that much money at one time. And I'll tell you
something. You're doing an absolutely wonderful job of maintaining
bus service for, what is it, over a million riders?
MS. ARNOLD: Yes, we do.
COMMISSIONER COLETTA: It's tremendous. This is
something that when we first came into office we were told by many
people this wouldn't make it. It would fail. People would never ride
the bus. Well, by gosh, we proved them wrong.
I think this is -- we're going in the right direction; however, I
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December 16, 2008
can't accept this transfer fee of 75 cents. I think we're putting an
exorbitant expense upon them. I could go with 25 cents, but that's just
-- that's heavy for people that are working very hard to make ends
meet.
CHAIRMAN HENNING: Any other discussion on the motion?
COMMISSIONER COYLE: You know, we can't have it both
ways. You can't say that people are going to lose their jobs because of
these fares, because the people who are using it the most are the
people who are getting the best deal. It's costing them about 40 cents
a day to ride the bus if you buy a monthly pass.
Monthly pass costs you -- I'm sorry, a weekly pass.
MS. ARNOLD: If you buy the weekly pass.
COMMISSIONER COYLE: So if you -- you can have a
monthly pass or a weekly pass and it's a real bargain when you get
right down to it. You don't have to pay the transfer fees, right?
MS. ARNOLD: Correct.
COMMISSIONER COYLE: You've got a pass. So the people Amow
who use it the most are getting the best price. The people who use it
only occasionally, like Coastland Mall, as many of them do on that
route, and spend the day at Coastland Mall, will have to pay the full
fare unless they are buying a weekly or monthly pass.
So those people are not going to be hurt because they don't use it
all the time to get to and from work. But the people who do use it a
lot to get to and from work have a great price deal, and we haven't
changed it on them at all. We haven't forced them to pay a transfer
fee, we haven't increased the cost of a pass. And so we've changed
nothing with respect to people who depend the most on this kind of
transportation.
MS. ARNOLD: And that was the reason for introducing the
weekly pass, to give folks an option outside of the monthly pass, and
the weekly pass may be beneficial to those using the service here
year-round and to our visitors.
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10/23/2012 Item 16.D.8.
December 16, 2008
COMMISSIONER COLETTA: Question, if I may.
CHAIRMAN HENNING: Sure.
COMMISSIONER COLETTA: Yeah, Michelle, what is your
evaluation? In other words, when you put this -- if you put Item E
into place --
MS. ARNOLD: Yes.
COMMISSIONER COLETTA: -- what do you foresee as far as
people having to pay the transfer fee or else going the other way with
the weekly? Do you have any idea? Do you have any kind of
projections?
MS. ARNOLD: You know, we didn't come up with an estimate,
you know, whether or not it's going to be 25 percent or 50 percent or
those types of things, because we may have some folks that go
towards the monthly pass because they use it, you know, seven days a
week, and that was what -- one of the things that our survey showed
us. So there'll be a split probably between a weekly pass and the
monthly. What percentage, you know, we really can't speculate.
COMMISSIONER COLETTA: But at this point in time, you
don't have a weekly pass, just a monthly pass.
MS. ARNOLD: Exactly.
COMMISSIONER COLETTA: Okay. What percentage of your
business is monthly passes versus, you know, pay-as-you-go
ridership?
MS. ARNOLD: A small percentage is the monthly pass right
now. Mostly it's some of the Marco Express, the folks going down to
the hotels, and some of those hotels are purchasing that for the -- their
employees.
We think with this fare increase, those passes -- the purchase of
those passes will definitely go up.
COMMISSIONER COLETTA: But wouldn't it make more
sense to start off with maybe a smaller transfer fee to see if that does
draw people into the weekly pass as an option? I'm just afraid that the
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December 16, 2008
people that are working day to day trying to make the ends meet might
try to find themselves -- I mean, it's kind of hard for us to realize it --
but finding it hard to come up with the $7 for the weekly pass. Is that
what it is?
MS. ARNOLD: No. It's $15 for full fair; 7.50 for a reduced rate.
COMMISSIONER COLETTA: Okay. We really don't know?
MS. ARNOLD: That was -- right now, if they are not purchasing
a pass with our current fare system, you know, they would purchase
that in a couple of-- two days.
COMMISSIONER COLETTA: Thank you, Michelle.
CHAIRMAN HENNING: Any further discussion on the
motion?
(No response.)
CHAIRMAN HENNING: Seeing none, all in favor of the
motion, signify by saying aye.
COMMISSIONER COYLE: Aye.
COMMISSIONER HALAS: Aye.
CHAIRMAN HENNING: Aye.
COMMISSIONER FIALA: Aye.
CHAIRMAN HENNING: Opposed?
COMMISSIONER COLETTA: Aye.
CHAIRMAN HENNING: Motion carries 4-1 ; Commissioner
Coletta dissenting.
MS. ARNOLD: I just wanted to say that we -- I will be bringing
back a resolution that will memorialize your decision here today.
CHAIRMAN HENNING: Put it on the consent, please.
Next item?
Item #10E
AWARD OF BID #09-5142 TO MITCHELL AND STARK
CONSTRUCTION COMPANY, INC., FOR THE LELY AREA
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10/23/2012 Item 16.D.8.
RESOLUTION NO.2006- 134
A RESOLUTION ORIDA TAPP APPROVING OF
AN INCNREASEOTOMTHE COL y COLLIER
LIERAREA
COUNTY, FL ,
TRANSIT(CAT)BUS FARES.
WHEREAS,this BOARD has the authority to approve an increase to the Collier Area Transit
(CAT)bus fares;and
WHEREAS,the public has been afforded an opportunity to offer comment on the fare
increases proposed by County staff and those public comments have been fully considered;
NOW THEREFORE,BE IT RESOLVED BY THE Board of County Commissioners,Collier
County, Florida,that:
I. Collier Area Transit(CAT)is hereby authorized to increase bus fares in accordance
with the below schedule:
Service' '.: _.. .,
Base Fare $1.00 $1.25
Reduced Fare for Elderly and Children under 17 years of age $.50 $.60
$I.00 $I.25
Full Fare Token $.50 $..2
Reduced Fare Token __ Free Free
Transfers $3.00 $4.00
Day Passes Full Fare $1.50 50 $2.00
$ 1
Da Passes Reduced Fare . 5.00
Month' Pass Full Fare $15.000 $00 $3$17.50
$2.00
Month' Pass Reduced Fare $2.50
Marco Ex.ress Full Fare $1 D0 $2.50
Marco Ex.ress Reduced Fare $60.00 $70.00
$30.00 $70
Marco Ex.ress Monthl Pass Full Fare .00
Marco Ex.ress Monthl Pass Reduced Fare $30 00 $ 5.00
Collier Coun Em•lo ee Discounted Month' Pass
2. Any decision to terminate the increase shall first require approval by the Board of
County Commissioners as an agenda item.
3. This Resolution shall be effective immediately upon signature by the Chairman.
This Resolution adopted after motion, second and majority vote favoring same, this
23rd day of May, 2006.
BOARD OF COUNTY COMMISSIONERS
ATTEST:' - COLLIER COUNTY, FLORIDA
DW161-I. .'E.. BROCK=Clerk
� nC By: -:9'40l��
B ...�„J iI "�, ' :'._I& lY
kiuty Clerk Frank Halas,Chairman
Attest. is to ,Lhaireast s
signature 1 w
ARp1bved a to f¢rr aid legal sufficiency:
b,C_ //'
Scott Teach,Assistant County Attorney
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10/23/2012 Item 16.D.8.
vvvv Page 1 of 11
EXECUTIVE SUMMARY
Recommendation for the Collier County Board of County Commissioners to approve fare
increase and limited reduction in Sunday Service to address the reduced Collier Area
Transit Fiscal Year(FY) 2008-09 budget.
OBJECTIVE: To obtain Collier County Board of County Commissioners' approval to an
increase to the fare structure for the Collier Area Transit (CAT) service and limited service
reduction in Sunday Service to address the reduced CAT FY 2008-09 budget.
CONSIDERATIONS: In February 2001, CAT began operating fixed-route service for Collier
County. Since its inception in 2001, CAT's annual ridership has increased from 97,571 to
1,166,358, an increase of more than 1,100 percent. The reception for transit service in Collier
County has been very good. The County is providing an alternative means of transportation
services to its residents and visitors and the community's desire is continued growth and
maintenance of the current investment.
With recent budget constraints as a result of Amendment 1 and the suffering economy, Collier
County's Fiscal Year (FY) 2009 budget had to be decreased to adjust to the overall reduction in
anticipated Ad Valorem Taxes. FY 2009 Collier Area Transit's budget was initially decreased
$415,000.
In order to operate with this reduced budget, routes have to be cut. The following route
reductions options were considered and Option 3 was selected because it impacted the fewest
riders.
4. Option 1
• Eliminate Sunday Service—all routes (affecting 79,000 passengers)
Option 2
• Eliminate Sunday Service on routes 7 and 6; eliminate route 4B and reduce hours
on route 6 (affecting 109,000 passengers)
• Option3
• Eliminate route 4B; modify alignment of route 6 and cut back service hours
(affecting 41,500 passengers)
The details of the selected option are as follows:
▪ Eliminate Route 4B (cost to operate- $277,420)
• Route 4B currently runs from the Collier County Government Complex east along
US 41 to Collier Boulevard and includes stops along Rattlesnake Hammock Road
before proceeding back to US 41 and ending at the Government Complex.
Realignment of Route 6
• Cut Service on Collier Boulevard from Golden Gate Parkway to Pine Ridge Road.
• Cut Service from Physicians Regional on Pine Ridge west to Livingston Road to
Vanderbilt Beach Road.
Anow
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10/23/2012 Item 16.D.8.
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Reduce Service Hours (total cost to Route 6 reduction operation - $152,490)
• Operate during peak travel periods from 6 a.m. to 9 a.m. and from 3 p.m. to 7:30
p.m. Mondays through Saturdays.
• Operate on Sundays from 9 a.m. to 4:25 p.m.
As a part of the route reduction process, the County is required to conduct public participation to
inform the public of intended cuts and to solicit their input. On November 10, 2008 the
Alternative Transportation Modes (ATM) Department held a public meeting to review the
proposed route changes. Approximately 20 people attended and voiced concern with the
proposed reductions.
During the meeting, comments were made about the proposed elimination of Route 4B and how
this route elimination would increase the amount of time it takes to get to destinations. There
was also a petition with 100 signatures submitted that objected to the reduction of hours of
operation for Route 6. Concern was noted to the modification to Route 1 and a request was
made to continue the loop system. A recommendation to consider the elimination of B routes for
Sunday service was suggested as an alternative to meet the proposed budget reduction. Staff
advised the public that their concerns would be forwarded to the Commissioners.
The public was also provided surveys on the buses and via the Internet to obtain input. A total of
350 surveys were returned, all expressing concerns with the reduction of service and noting the
impacts the reduction would have on their ability to get around in the community.
Of the survey respondents, 80% use the system 5 days a week or more. Another 16% use the
system 2 to 4 days a week. We asked the public to let us know what they used the bus to do and
the following responses were provided. Based on the responses provided, an overwhelming
number of riders are using the system to complete the following essential trip purposes.
Trip Purpose Response Response
Percent Count
Work 84.9% 292
School 30.8% 106
Medical 58.7% 202
Shopping 68.3% 235
Dining 41.9% 144
Other 27.6% 95
Skipped Question N/A 6
On November 18, 2008, the BCC discussed turn back funds and made a decision to reinstate
$311,250 to the Transit budget. This resulted in a $103,750 budget reduction with less change
needed to the existing route structure than previously determined. As a result of the change to
the amount of budget reduction, staff re-evaluated possible route modifications with the public
input in mind.
The following option is being proposed to meet the $103,750 Transit budget reduction:
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10/23/2012 Item 16.D.8.
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4. Realignment of Route 6
• Cut Service on Collier Boulevard from Golden Gate Parkway to Pine Ridge Road
• Cut Service from Physicians Regional on Pine Ridge west to Livingston Road to
Vanderbilt Beach Road.
+ Eliminate Route IA Sunday service
• This route runs a loop from the government complex to Airport Road north to
Immokalee Road then south bound on US 41 back to the government complex.
.i► Eliminate Route 2B Sunday service
• This route runs a reverse route to Route 2A and travels from the Collier County
Government Complex heading east on US 41 with stops along Thomasson Drive and
Bayshore Drive. This route also travels north on US 41, utilizes Goodlette-Frank
Road, and Fleishmann Boulevard. The route travels US 41 with Naples Community
Hospital being one of the major service areas. The route also travels Davis Boulevard
and Airport Pulling Road, and ultimately returns to the transfer station at the Collier
County Government Complex via US 41.
▪ Eliminate Route 4B Sunday service
• This route runs reverse route of Route 4A and travels from the Collier County
Government Complex east along US 41 to Collier Boulevard and includes stops along
Rattlesnake Hammock Road before proceeding back to US 41 and ending at the
Government Complex. The route serves Naples Manor, K-Mart at Freedom Square,
Super Wal-Mart at US 41, Edison College, and Physicians Regional Medical Center
on Collier Boulevard.
4, Reduce the hours of operation for the realigned Route 6 Sunday service by one hour.
• This route would run from 7:30 a.m. to 4:25 p.m. at 90 minute frequencies.
Fare Increase
During the Budget process, the Board directed staff to initiate a fare increase to help offset the
increasing cost to operate the transit system. The process to initiate a fare increase requires
approximately (6) six months to complete the following steps:
• Evaluate the use of the current fare structure
• Design possible fare structure options (including estimating additional revenue)
• Present options through public process
• Review public feedback and adjust options as needed
• Bring options forward to the Board for decision
• Get information to the public on any determined changes to fare structure (including legal
ads)
• Print new fare structure information and any new fare media(such as weekly passes)
• Initiate fare increase
Staff has presented options through the public process and adjusted the options based on public
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10/23/2012 Item 16.D.8.
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feedback. A proposed fare increase with multiple options was presented through the
Metropolitan Planning Organization (MPO) public participation process with opposition to the
increase from the Technical Advisory Committee (TAC); the Pathways Advisory Committee
(PAC) and the Citizen Advisory Committee (CAC). All committees felt that there was no
justification for the increase and not enough data to support the need for an increase.
On September 12, 2008 the scenarios were presented to the MPO Board with information
supplementing the justification for an increase that the other committees did not receive. The
MPO Board voted to accept the proposed fare increase Scenario 2 which included a twenty-five
cent increase to full fares, a fifteen cent increase to reduced fares, and a weekly pass priced at
$12 for full fare and $6 for a reduced fare. This MPO approved Scenario 2 is very similar to
Option A in the options presented here for your consideration; however the proposed charge for
the weekly pass under Option A is $15.00 for full fare and $7.50 for a reduced fare. The
scenarios presented to the MPO Board have been modified based on additional staff evaluation
and due to public input received after the MPO meeting in September. It should be noted that
staff's evaluation concluded that the cost to produce weekly passes would not be as beneficial
without the charge for transfers. This conclusion resulted in the development of the five options
included in this executive summary.
During the public meeting to discuss route reductions, the public suggested increasing fares and
charging for transfers as a way to offset the cost to operate and provide revenue to keep the
routes that were being proposed to be cut. The citizen comments did not suggest a specific
amount to charge for transfers. The fare structure options being provided for BCC consideration
is responsive to the citizen recommendations and provides three (3) different charges for
transfers.
A Public Information Meeting was held on December 10, 2008 to solicit further input from the
public on the fare increase options being proposed. In addition to the public meeting, surveys
were distributed to the public on the buses as well as being provided on the County's website.
Feedback received at that meeting and through the survey will be provided to the BCC at the
public meeting where this Executive Summary will be considered because there was insufficient
time between the public meeting and the deadline for this agenda packet to include the results
with this Executive Summary.
The following fare rate options have been adjusted from public comment and are being
recommended for the BCC's consideration.
• Increase the Full Fare and the Full Fare tokens by 25 cents
• Increase the Reduced Fare for children under 17 years of age by 15 cents
• Increase the Reduced Fare for the elderly by 15 cents
• Possible charges for Transfers (currently passengers receive one free transfer with
each paid fare)
• Possible charge each time you board the bus instead of one free transfer for each paid
fare
• Introduction of a weekly pass, $15 for Full Fare and $7.50 for those passengers
eligible for Reduced Fare
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Option
ffi
Option (C) Option (D)
Option (A) increase to Increase to Increase
Current increase to Option(B) Full and Full and to Full
Fare Structure Fare Full and Eliminate Reduced Fare Reduced and
Structure Reduced Transfers with .25 Fare with Reduced
Fare Transfer .50 Transfer Fare with
Charge Charge .75
Transfer
Charge
Full Fare $1.25 $1.50 $1.25 $1.50 $1.50 $1.50
Youth Reduced Fare
(under age 17) $0.60 $0.75 $0.60 $0.75 $0.75 $0.75
Elderly/Disabled
Reduced Fare $0.60 $0.75 $0.60 $0.75 $0.75 $0.75
Children 5 years of
age and younger Free Free Free Free Free Free
Full Fare Token $1.25 $1.50 $1.25 $1.50 $1.50 $1.50
Reduced Fare Token $0.60 $0.75 $0.60 $0.75 $0.75 $0.75
Transfers Free Free NO PASSES $0.25 $0.50 $0.75
Day Passes - Full Fare $4.00 $4.00 $4.00 $4.00 $4.00 $4.00
Youth Day Pass -
Reduced Fare $2.00 $2.00 $2.00 $2.00 $2.00 $2.00
Elderly/Disabled Day
Pass - Reduced Fare $2.00 $2.00 $2.00 $2.00 $2.00 $2.00
Weekly Pass -Full
Fare $0.00 $15.00 $15.00 $15.00 $15.00 $15.00
Weekly Pass-
Reduced Fare $0.00 $7.50 $7.50 $7.50 $7.50 $7.50
Monthly Pass -Full
Fare $35.00 $35.00 $35.00 $35.00 $35.00 $35.00
Youth Monthly Pass -
Reduced Fare $17.50 $17.50 $17.50 $17.50 $17.50 $17.50
Elderly/Disabled
Monthly Pass -
Reduced Fare $17.50 $17.50 $17.50 $17.50 $17.50 $17.50
Marco Express Full
Fare $2.50 $2.50 _ $2.50 $2.50 $2.50 $2.50
Marco Express
Reduced Fare $1.25 $1.25 $1.25 $1.25 $1.25 $1.25
Marco Express
Monthly Pass -Full
Fare $70.00 $70.00 $70.00 $70.00 $70.00 $70.00
Marco Express
Monthly Pass -
Reduced Fare $35.00 $35.00 $35.00 $35.00 $35.00 $35.00
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Staff prepared the following chart showing estimated additional revenues that might be generated
by the five different options. The estimated farebox revenues assume the same passenger
boardings as FY08, which was slightly less than in FY07. Generally in the transit industry
whenever a fare increase is introduced, there is an accompanying ridership loss of approximately
5% of the total passenger boardings. Therefore, the chart below shows estimated revenues both
with and without a ridership loss. In August 2006, when Collier Area Transit last increased
fares, a decrease in passenger boardings was not measurable.
Estimated Additional Revenue Generated from the Five Options
With and Without a Ridership Loss
$300,000
$257,927
$250,000 I $226,736
.. ____ ..............._ ._.__. __...__..........$195544 ................. .. $206,507
$200,000 - $176,875
$157,668 $154,363
,.$147,242
$150,000
$111,260
$108,118
$100,000
a,
$50,000
$0 .............. .... ............_ _......._ ._..... ...__._.... ... ........... ___. ._.__ ...........
Option A Option B Option C Option D Option E
Estimated Increase in Revenue with No Ridership Loss Estimated Increase in Revenue with 5%Loss in Ridership
Option A includes a twenty-five cent increase to the full fare and a fifteen cent increase to the
reduced fare. In Option A, the fare increase with no ridership loss is estimated to generate
approximately $158,000 in new farebox revenue and the fare increase with a five percent (5%)
ridership loss is estimated to generate approximately $111,000.
Option B which involves a $1.25 full fare each time the rider boards the bus results in less
revenue gained, because the full fare remains as it is under current rates.
Option E is estimated to have the greatest potential farebox revenue increase. Option E includes
a twenty-five cent ($0.25) increase to the full fare, a fifteen cent ($0.15) increase to the reduced
fare, introduces a weekly pass for full and reduced fares, and a seventy-five cent ($0.75) increase
for full fare transfers, which are currently free. In Option E, the fare increase with no ridership
loss is estimated to generate approximately $258,000 in new farebox revenue and the fare
increase with a five percent(5%) ridership loss is estimated to generate approximately$207,000.
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It should be noted that the above estimates are based on collections over a full fiscal year and
will not be available for most of Fiscal Year 2008-09. As such, it can not be relied upon to
prevent the recommended service reductions in FY 08-09 nor will it recover the one time
amount of $311,250 turn back funds or the $415,000 budget reduction in FY 09-10 and
beyond without additional funding or further service reductions.
From the passenger's perspective, a full-fare passenger could expect to pay anywhere from $0.50
more per day for Option A to $2.50 more per day for Option B. Reduced-fare passengers would
experience a similar increase to their daily costs. The chart below shows the costs per day for a
full-fare passenger.
Full-Fare Passenger Costs Per Day with Option A through Option E
Compared to Current Full-Fare Passenger Cost Per Day
(Based on 2 trips per day with 2 transfers)
$5.00 $5.0'
$4.50
$4.50 $4.00
$4.00 $3.50
$3.50 $3.00
$3.00... $2.51'' $2.5' $2.50 $2.5' $2.5'
$2.50
$2.00
$1.50
$1.00
$0.50
$0.00
Option A Option B Option C Option D Option E
Current Daily Cost for Passenger M New Cost to Passenger with Option
FISCAL IMPACT: The fiscal impact of increasing Collier Area Transit fixed-route fares is
anticipated increased farebox revenue. Depending on the option selected by the Board, revenue
collected will be deposited in Fund 426 Project 61011, Farebox Revenue Account.
LEGAL CONSIDERATIONS: This item has been reviewed and approved by the County
Attorney's Office, is not quasi-judicial and requires no ex parte disclosure, requires only a
majority vote for approval, and is otherwise legally sufficient for Board action.—SRT
GROWTH MANAGEMENT IMPACT: There is no growth management impact associated
with this Executive Summary. owft
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10/23/2012 Item 16.D.8.
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RECOMMENDATION: That the Board of County Commissioners authorizes the reduction of
service on Sundays to comply with the $103,750 Transit budget reduction resulting in the
following modifications:
4. Realignment of Route 6
4 Eliminate Route lA Sunday service
• Eliminate Route 2B Sunday service
Eliminate Route 4B Sunday service
4• Reduce the hours of operation for the realigned Route 6 Sunday service by one hour.
Additionally, authorize a fare increase from one of the options provided.
Prepared by: Michelle Arnold, ATM Director
Sue Faulkner,Principal Planner
Attachment: MPO Board Scenarios from September 12, 2008
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COLLIER COUNTY
BOARD OF COUNTY COMMISSIONERS
4111Mok
Item Number: 10D
Item Summary: Recommendation for the Collier County Board of County Commissioners to approve a fare
increase and limited reduction in Sunday Service to address the reduced Collier Area Transit
Fiscal Year(FY)2008-09 budget. (Norman Feder, Transportation Services Administrator)
Meeting Date: 12/16/2000 9:00:00 AM
Prepared By
Sue Faulkner Principal Planner Date
Transportation Services Alternative Transportation Modes 12/1xe008 11:18:27AM
Approved By
Barbara LaPierre Management/Budget Analyst Date
Transportation Services Traffic Operations 12/1/2008 3:10 PM
Approved By
Scott ft Teach Assistant County Attorney Date
County Attorney County Attorney Office 12/2/2008 8:17 AM
Approved By
Alternative rraospvumuvnModes
Michelle Edwards Arnold Date
Director
Transportation Services Alternative Transportation Modes 12/2o008 5:05 PM
Approved By ,
Norm E.Feder,AICP Transportation Division Administrator Date
Transportation Services Transportation Services Admin. 12/2/2008 5:06 PM
Approved By
Brian Hancock Operations Support Manager Date
Transportation Division Transportation Administration 12/3/20088:47AM
Approved By
Therese Stanley Grants Coordinator Date
Transportation Transportation Administration 12/3/2008 10:14 AM
Approved By
Pat Lehnhard Executive Secretary Date
Transportation Services Transportation Services Admin 12/3/2008 10:27 AM
Approved By
OMB Coordinator Applications Analyst Date
Administrative Services Information Technology 12/3/2008 4:01 PM
Approved By
Mu,x|aaukson Budget Analyst Date
County Managers Office Office of Management&Budget 127512008 5:30 PM
Approved By
James V.Mudd County Manager Date
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file://C:\\gcodaTeat\Export\ll0-I)oceozbcr%2Ol6,%202008\l0.%2OC(}UNTY%2OMAN... 12/10/2008
Puoc2of2
10/23/2012 Item 16.D.8.
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Board of County
County Managers Office 12/6m0081x8 pm
Commissioners
Packet Page -169I-
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