Agenda 05/08/2018 Item #16F105/08/2018
EXECUTIVE SUMMARY
Recommendation to approve Tourist Development Tax Promotion funding to support the
upcoming June 2018 sports event up to $12,700 and make a finding that this expenditure promotes
tourism.
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OBJECTIVE: To generate economic activity in Collier County by attracting and promoting sports
tourism.
CONSIDERATIONS: Collier County is scheduled to host the following event in June 2018. The
Tourism Division Sports Marketing Team has attracted this event to our community. The projected
hosting costs are based on past experience with similar events, the event funding application request, and
the projected room nights from the event organizer. Event expenditures are paid by the event organizer up
front. The Tourism Division proposes to reimburse the event organizer for field rental costs, officials fees,
and operation support expenses based on room night visitation delivered to Collier County. These
expenditures are authorized to be reimbursed through the BCC-approved Sports Assistance Program.
Staff utilizes the BCC-approved Event Application Form (attached) to determine the appropriate amount
of recommended funding based on an acquisition cost of fifteen dollars per room night, which is a sports
tourism industry standard. Funding for this sports tourism event is subject to TDC recommendation and
Board approval.
USSSA FASTPITCH A/B/C will take place June 29 through July 1, 2018. This is the tenth time this
event has been held. Collier County has partnered with Lee County to co-host this event which is partially
played in both Collier and Lee Counties. The overall event is hosted by Lee County Sports Commission.
This event was previously in other locations before Lee County entered into a multi-year agreement to
host it. The promoter projects the event will attract 1,800 athletes and generate 500 room nights for
Collier County, contributing an estimated $424,486 in direct visitor spending to the local economy and
$2,921 in TDT revenue. The applicant has asked for $10,100. Staff recommends funding this up to the
amount of $7,500 based upon projected room nights. The expenses are to offset field rental fees. In
addition, Tourism will reimburse Collier County Parks & Recreation for staff overtime of up to
$5,200. The Lee County Sports Commission will track and report Collier County Rooms using the Lee
County Sports Housing Committee and provide a room night report to Collier County following the
event.
2 Year History 2017 Projected 2018
Rooms 487 500
Direct Spending $399,847 $424,486
FISCAL IMPACT: Funding of up to $12,700 for this sports tourism event is included in the BCC
approved FY 18 Tourism Division budget in Fund 184 for Sports Marketing Event support.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item 8-0 at the April 23, 2018 meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
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for approval. - CMG
RECOMMENDATION: To approve of Tourist Development Tax Promotion funding to support the
upcoming June 2018 sports event up to $12,700 and make a finding that this expenditure promotes
tourism.
Prepared by: Ed Caum, Deputy Director Tourism/Sports Marketing
ATTACHMENT(S)
1. June Event Application (PDF)
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COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.1
Doc ID: 5452
Item Summary: Recommendation to approve Tourist Development Tax Promotion funding to
support the upcoming June 2018 sports event up to $12,700 and make a finding that this expenditure
promotes tourism.
Meeting Date: 05/08/2018
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
04/24/2018 2:12 PM
Submitted by:
Title: Division Director - Tourism – Tourism
Name: Jack Wert
04/24/2018 2:12 PM
Approved By:
Review:
Parks & Recreation Barry Williams Additional Reviewer Completed 04/24/2018 4:45 PM
Tourism Ed Caum Deputy Director Review Completed 04/24/2018 9:59 PM
Tourism Jack Wert Director Review Completed 04/24/2018 10:00 PM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 04/25/2018 2:01 PM
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 04/25/2018 2:35 PM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 04/25/2018 3:40 PM
Budget and Management Office Ed Finn Additional Reviewer Completed 04/26/2018 6:39 PM
County Manager's Office Tim Durham Executive Director- Corp Business Ops Completed 04/27/2018 12:34 PM
County Manager's Office Nick Casalanguida Level 4 County Manager Review Completed 05/01/2018 9:38 AM
Board of County Commissioners MaryJo Brock Meeting Pending 05/08/2018 9:00 AM
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Packet Pg. 938 Attachment: June Event Application (5452 : June Sports Event Funding Request)
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Packet Pg. 941 Attachment: June Event Application (5452 : June Sports Event Funding Request)
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Packet Pg. 942 Attachment: June Event Application (5452 : June Sports Event Funding Request)
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Packet Pg. 943 Attachment: June Event Application (5452 : June Sports Event Funding Request)
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Packet Pg. 944 Attachment: June Event Application (5452 : June Sports Event Funding Request)
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Packet Pg. 945 Attachment: June Event Application (5452 : June Sports Event Funding Request)
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Packet Pg. 946 Attachment: June Event Application (5452 : June Sports Event Funding Request)
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Packet Pg. 947 Attachment: June Event Application (5452 : June Sports Event Funding Request)
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Packet Pg. 948 Attachment: June Event Application (5452 : June Sports Event Funding Request)
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Packet Pg. 950 Attachment: June Event Application (5452 : June Sports Event Funding Request)
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Packet Pg. 951 Attachment: June Event Application (5452 : June Sports Event Funding Request)