Agenda 12/10/2013 Item #16D 4 12/10/2013 16.D.4.
EXECUTIVE SUMMARY
Recommendation to approve the Comprehensive Operational Analysis (COA) for Collier Area
Transit.
OBJECTIVE: To evaluate the Transit system to identify efficiencies that can be implemented
for the system operations.
CONSIDERATIONS: Alternative Transportation Modes (ATM) Department and the
Metropolitan Planning Organization (MPO) staff worked with the consultant team, CDM Smith,
Inc., to develop a Comprehensive Operational Analysis (COA) for the Collier Area Transit
system. The COA is a thorough analysis of the fixed-route service and provides
recommendations designed to improve productivity and service efficiency. The data collected
and the analysis conducted through the COA provides the transit agency with objective
information for use in business planning, including use of services provided and how those
services meet the needs of the customers. The COA identifies the strengths and weaknesses of
the operations, including those services that are the best performing compared to those that need
attention.
The report has been vetted through the MPO Committees and the Public Transit Ad-Hoc
Advisory Committee and received their endorsement.
The following are the Key Findings and Recommendations of the report.
• Overall System Performance is Good
• Top 5 Routes represents 75% of Ridership
• Ridership has High Transit Dependency
• Priority to Improve Service Frequencies
• Implement On Time Performance
• Priority to Marketing and Monitoring Service
• Route Connectivity and Transfer Points
• Clarify Route Names/Numbers
FISCAL IMPACT: There is no fiscal impact with this item.
LEGAL CONSIDERATIONS: This item is approved as to form and legality, and requires
majority vote for Board approval.—SRT
GROWTH MANAGEMENT IMPACT: There is no growth management impact associated
with this Executive Summary.
RECOMMENDATION: That the Board approve the Comprehensive Operational Analysis
(COA) for the Collier Area Transit system.
Prepared by: Trinity Scott, Public Transit Manager - Alternative Transportation Modes
Department
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12/10/2013 16.D.4.
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.16.D.16.D.4.
Item Summary: Recommendation to approve the Comprehensive Operational Analysis
(COA)for Collier Area Transit.
Meeting Date: 12/10/2013
Prepared By
Name: Scott Trinity
Title: VALUE MISSING
10/21/2013 2:07:46 PM
Submitted by
Title: VALUE MISSING
Name: Scott Trinity
10/21/2013 2:07:47 PM
Approved By
Name: AlonsoHailey
Title: Operations Analyst,Public Service Division
Date: 11/1/2013 3:06:55 PM
Name: ArnoldMichelle
Title: Director-Alt Transportation Modes,Alternative Tr
Date: 11/15/2013 4:19:20 PM
Name: CarnellSteve
Title: Purchasing/General Services Director
Date: 11/18/2013 4:16:54 PM
Name: TeachScott
Title: Deputy County Attorney,County Attorney
Date: 11/19/2013 1:10:48 PM
Name: KlatzkowJeff
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12/10/2013 16.D.4.
Title: County Attorney
Date: 11/19/2013 1:46:19 PM
Name: StanleyTherese
Title: Management/Budget Analyst, Senior,Office of Manage
Date: 11/21/2013 4:25:08 PM
Name:FinnEd
Title: Senior Budget Analyst, OMB
Date: 12/2/2013 4:44:29 PM
Name:KlatzkowJeff
Title: County Attorney
Date: 12/3/2013 8:38:19 AM
Name: OchsLeo
Title: County Manager
Date: 12/3/2013 10:04:15 AM
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Executive Summary
Public transportation services for the over 333,000 citizens living in Collier County, Florida are
provided through Collier Area Transit (CAT). CAT currently operates ten fixed-route bus routes
(shown in Figure ES.1) as well as paratransit service within unincorporated Collier County,the City of
Naples, Marco Island, and Immokalee. Since inception in 2001, CAT's annual ridership has increased
from just fewer than 100,000 trips in 2001 to over 1.2 million trips in FY2012. Over roughly the same
time period,from 2000 to 2010,the population in the county has grown by approximately 28 percent.
Given these large population and ridership changes,it is essential to periodically review the services
CAT offers and provide a meaningful assessment of how this service may be organized to most
efficiently and effectively address the needs of citizens in the County. One way that transit agencies
address these changing dynamics affecting transit service provision is by conducting a Comprehensive
Operational Analysis(COA).
The Collier County Alternative Transportation Modes (ATM) Department is responsible for planning,
operating, and managing CAT public transportation services through a contract operator, Keolis
Transit America(KTA).The ATM Department is also responsible for the direction of CAT services and,
as such, has initiated this COA to evaluate existing fixed-route services to identify short term (five-
year) recommendations for maximizing route efficiencies and service in Collier County and the
surrounding areas. Because times and dynamics have changed over the last five years, the Collier
County Alternative Transportation Modes (ATM) Department and CAT requested that the Collier MPO
jointly conduct this review of current public transportation services through the COA process.
Medium-sized transit agencies typically conduct a COA process approximately every five years,
depending upon fluctuation in agency revenues and requests for service. CAT may want to consider
adding this detailed analysis as an additional task while conducting the required annual updates for
the Transit Develop Plan. The analyses conducted through a COA provides the transit agency with a
wealth of objective information for use in business planning, including use of services provided and
how those services meet the needs of the customers. This purpose of the COA is therefore to identify
the strengths and weaknesses of transit operations in the County,including those services that are the
best performing and those that need attention. This, in turn, is used to define actions that the agency
can take to improve productivity and service efficiency over a five year period.
This COA was designed to effectively review and incorporate the findings of recent studies, analyze
the CAT system and provide an early and continuous public involvement process. The study design
involved staff and public participation, background data collection and analysis of existing service
characteristics,site visits,conducting actual on-site reviews of the major characteristics of each of the
routes provided (known as a "ride check" data), and performing on-board surveys with existing CAT
passengers.
ES.1 Study Design
This COA was designed to effectively review and incorporate the findings of recent studies, analyze
the CAT system and provide an early and continuous public involvement process. This study design
involved staff and public participation, background data collection tasks, and development of ride
check and on-board survey data.
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ES.1.1 Public Involvement
Public involvement was critical in identifying qualitative data on the existing services.At the start of
this study, 60 stakeholders were identified as suggested points of contact. These stakeholders
included elected officials, city and county management staff, as well as members of the Chamber of
Commerce, other planning agencies, the local coordinating board (LCB), and technical advisory
committee (TAC) and citizens advisory committee (CAC) members. All stakeholders were provided
with background information on this study and its purpose, information on scheduled meetings and
interview times and dates to facilitate public input, and points of contact for providing or requesting
additional information on this study.In coordination with agency staff,14 stakeholders representing a
cross section of elected officials, agency leaders, and community representatives were identified to
conduct one-on-one interviews for additional detailed feedback on community desires. These
stakeholder meetings and interviews, combined with field investigations of existing routes, driver
interviews, ride check and survey data, and a public open house meeting formed a starting point for
identifying strengths and weaknesses of the existing system and defining appropriate goals and
objectives for the COA.
ES.1.2 Background Data
Data collection activities were also undertaken at the start of this project and included a review of
previous studies and collection of current operational data sets as well as coordination with
concurrent studies. Documents reviewed as part of this process included the most recently adopted
Transit Development Plan (TDP) and Transportation Disadvantaged Service Plan (TDSP). Current
operational data was obtained from the National Transit Database (NTD) and Collier County staff. In
addition, coordination was sought with Collier staff to provide additional information on capital
equipment and vehicle information, additional service area and fare data, previous rider surveys
conducted, and other data that could assist the project team in analyzing the existing system and
making meaningful recommendations on short term service improvements. Finally,a number of plans
are being conducted concurrently with this study and were reviewed. The Collier Long Range
Transportation Plan (LRTP) was reviewed to ensure consistency between the short range
improvement plan provided in this COA with longer term recommendations in the LRTP. The Collier
County Master Mobility Plan is also being conducted concurrently with this COA and all relevant and
available documents from that study were reviewed as well.
ES.1.3 Collected Data
In addition to background data,a ride check survey and on-board survey were conducted for this COA.
A 100 percent ride check was conducted on each of CAT's routes.The ride check was conducted over a
three-day period from March 23-25, 2012 and included total boardings, alightings, and on-board
passengers at each stop for each trip operated on a Friday, Saturday, and Sunday throughout CAT's
hours of operation. In addition, surveyors counted the number of bicycle ons and offs and passengers
who used wheelchairs. This data provided a representative sampling of the service provided by CAT.
An on-board passenger survey was conducted on May 4-6, 2012 to examine travel behavior and
demographic characteristics of existing CAT riders. The survey also identified opportunities to
improve bus service for current riders and to make it a viable choice for those who currently drive a
car or use other travel options. A total of 2,500 surveys were distributed in English, Spanish and
Creole.Every passenger over the age of 15 received a survey.A total of 1,033 completed surveys were
analyzed,which equaled a response rate of 41 percent,which exceeded the projected response rate of
25 percent.
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ES.2 Key Analysis Findings
Public transit agencies develop route alignments and schedules similar to the development of the
roadway transportation network alignments. The end result is to provide residents with the most
direct routes to/from their destinations.All roads cannot be arterial roads or highways.Smaller feeder
roads such as collector and local streets coordinate mobility with the other higher volume roadways.
Transit agencies have this same philosophy.The busiest and primary bus routes will likely be the most
efficient and operate along high activity corridors, which are usually arterial roads. Many small
neighborhood and service routes feed into the busier route and allow passengers transfer
opportunities.
A series of primary themes have been distilled from the various data analyzed and field observations:
• Low Frequency - The low frequencies of CAT routes reduce the spontaneous use of the
system. Service frequencies must be increased and complex route patterns removed to
encourage more spontaneous use of the system and also draw potential riders to use transit
more regularly.
• Route Productivity - The ride check analysis completed for this COA shows good route
productivity on a system-wide level,averaging over 17 passenger trips per hour. Routes 3, 1,
and 2 perform best, with Routes 9 and 4 scoring next highest. Not surprisingly, these routes
also report the most transfer activity. These five top-performing routes carry 75 percent of
total system-wide ridership.
• Bus Stops- The ride check analysis completed for this COA indicates that the highest stop
level ridership is occurring at Government Center, Wal-Mart (Collier Boulevard and U.S. 41),
Fleischmann Boulevard near Coastland Mall, Creekside Transfer Center, and the Radio Road
Operations Center. These locations coincide well with major transfer points listed in Collier
County's Transit Development Plan (TDP) and should be given highest priority in developing
passenger amenity improvements. Other locations in Immokalee that exhibit high hoardings
and alightings may be considered as well, including Farm Workers Way and the Immokalee
Health Department. Bus stop shelter and shade were listed as a service quality concern in the
customer survey conducted as part of this study. Although ranked by customers as meeting
service quality standards,continued improvements to shelter and other amenities is a priority
for improving customer service quality.
• Operating Ratios -The routes with the best operating ratios correspond closely with the
highest levels of ridership.
• On-Time Performance - Field analysis indicated there are on-time performance challenges,
particularly during peak season.
• Route Alignment Names- There are many routes, such as Route 1B, 2A, 2B, etc. that create
passenger confusion. The existing schedules/maps do not differentiate the routes, or the
direction of travel. Passengers are required to understand the differences in route patterns to
understand the schedules.
• Route Connectivity- Passengers are required to travel to the Government Center or Transit
Operations Building. Additional transfer locations should be available. While population and
employment densities and street topography strongly support CAT's transit network, several
4
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factors point to supplementing this core system with other services. First, the suburban
communities continue to grow in both residential and commercial densities, meaning riders
need to connect to more places than just the Government Center.Future networks should seek
to provide more cross town opportunities to allow riders to connect quickly from one part of
the county to another.
• Rider Demographics — The ridership base tends to be highly transit-dependent. Four out of
five riders live in households with zero or one vehicles earning less than $30,000 annually.
The majority of patrons ride the bus four days or more each week,primarily for work trips.
• Accessibility Issues — CAT fixed-route services need to continue to be accessible to more of
the community. Accessibility, particularly as it relates to transit service, can mean many
things. It can imply geographic coverage to reach more of the population, or the extent to
which services meet the needs of certain population segments.Accessibility in transit has also
come to be associated with meeting the disabled community's needs. As the Collier County
area expands beyond the current limits of transit service, CAT must seek to push its service
area to new areas where demand for transit may exist, or increase service in some existing
areas. Some of these areas are ripe for commuter services and others would benefit greatly
from introducing or increasing the level of local service provided. Expanded geographic
coverage, increased service frequencies, and longer service spans were top concerns of both
riders and non-riders. In particular, evening service and 90-minute service frequencies are a
concern.This is an inadequate level of service to attract a significant ridership base.
There is much that current CAT fixed-route service is doing right,and future recommendations seek to
preserve those elements. Namely, CAT maintains a weekday system-wide average of over 17
passenger trips per revenue-hour,a good value for a key performance indicator. Productivity in some
of the key corridors, like U.S. 41 and Airport Pulling Road are also extremely high. But underscoring
the myriad of data and analysis are the demographics of CAT's riders that represent a ridership base
that is highly transit dependent. This base is less sensitive to deficiencies in service levels or
reliability,especially when it comes to work trips.
Non-riders are not so immune. Many of them have a choice in transportation options,and CAT simply
does not provide service that is direct enough, frequent enough, or close enough to make it
competitive, even though most non-riders say they are willing to try transit under the right
circumstances. In order to attract new riders to CAT and increase usage among current riders, CAT
must continue to increase service as revenues become available and maintain its current strengths.
ES.3 Service Change Recommendations
In order to determine the community's transportation needs, data was gathered from a number of
sources including an on-board survey of bus passengers, discussions with drivers who interact with
customers daily,and discussions with CAT staff and supervisors about where service can be improved.
The following factors were evaluated from the data for each route as part of the service analysis:
ridership patterns, span of service, frequency of service, transfers, schedule adherence, and overall
route productivity, efficiency and effectiveness. Based on this analysis, service operation
recommendations were made. The recommendations were created to meet both passenger needs and
address CAT operational needs.
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The following primary assumptions were made as part of the service recommendations:
1. The level of resources for CAT services will remain stable for the duration of this plan,Year 1-
5.
2. Service expansion would require additional revenues. The time period for this plan is for the
immediate future, defined as the next five years. Decreasing the existing headways from 90
minutes to a minimum of 60 minutes is a primary goal for CAT.
ES.3.1 New Route Names and Establishing Service Tiers
There are many routes, such as Route 1B, 2A, 2B, etc. that create passenger confusion. The existing
schedules/maps do not differentiate the routes, or the direction of travel. Passengers are required to
understand the differences in route patterns to understand the schedules. Based on the analysis of
CAT's existing service and needs observed during the COA, it is recommended that CAT immediately
focus existing and new resources in the future toward a hierarchy of four clear levels of transit service
and begin renumbering existing routes as such. These service tiers will allow for a renumbering of all
existing CAT routes as well,and include both existing and potential future services:
• Local Service (Route 1 - 99) - CAT local bus service will be the backbone of the Collier
County transit system. The next steps for CAT are to build from the local services to a higher
and more frequent level of service.Local service will support future growth in the county.CAT
will need to increase service frequencies to become a viable alternative to the single occupant
vehicle.
• Rapid Transit Service (R-500 series used for route numbers) - Rapid transit service for
Collier County is for service along primary corridors with frequent bus service and transit
vehicle preemption. CAT does not have this type of service today. However, a viable rapid
transit service along Highway 41 would be a likely example in the future.
• Express Service (100 series used for route numbers) - CAT currently operates express
service to Marco Island.Other future services will play a key role in the future of transporting
commuters from outlying communities to employment centers across the county.
• Flexible Service (200 series used for route numbers) - Flexible routes consist of several
types of service for local residents and visitors. These may include deviated routes, Call-A-
Ride service, or checkpoint service. Several areas within the low density Collier county area,
such as Everglades City and Ave Maria areas, would be viable candidates for this type of
service in the future (outside of the five-year service plan). Given their current geography and
service needs, this flexible service would be more efficient than typical fixed-route transit
service.
Hand-in-hand with the CAT service tiers is the type of development occurring in Collier County to
support these different modes of transit. The above service tiers will have different characteristics to
accommodate the different types of markets served within the community. Future seasonal routes
should use a 300 series for route names, and any special event and/or tripper services are
recommended to follow the 400 series for route names.Existing routes are proposed to be renamed in
accordance with these new service tiers,as shown in Table ES.1.
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Table ES.1: Recommended Route Name Changes
Existing Route New Route Name
1B Route 1, Red Route,Tamiami Trail North
lc Route 11, Gold 11 Airport-Pulling Road North
2A Route 2,Orange, NCH-Coastland Mall
2B Route 12,Teal, Bayshore-Coastland Mall
3A Route 3, Purple,Golden Gate City
38 Route 13, Gray,Golden Gate City
4A Route 4,Green, Rattlesnake-Hammock/Edison College
48 Route 14, Magenta,Tamiami Trail South/Manatee
5 Route 5, Blue, Golden Gates Estates/Immokalee
6 Route 6,Yellow, Pine Ridge/Collier Boulevard South.
7 Route 7, Light Blue, Marco Island
7 Express Route 107,Silver, Marco Island Express
sA Route 8, Pink, Immokalee Circulator North
8B Route 18, Burgundy, Immokalee Circulator South
9 Route 9, Brown,Tamiami Trail South/Charlee Estates
io Route 10, Lime Green, Goodlette Frank via Golden Gate Parkway
ES.3.2 Enhance Route Frequencies
Decreasing the existing headways from 90 minutes to a minimum of 60 minutes is a primary goal for
CAT.The following individual route recommendations,shown in Table ES.2,indicate several routes to
increase frequency of service. Service frequencies to optimize headways are outside of the five year
plan of this COA,but should nevertheless be pursued as funds become available.
Table ES.2:Service Frequency Recommendations
Change from 60 to 30 Minute Headways Change from 90 to 60 Minute Headways
Routes 2A,2B Routes 1B,1C,3A,3B,4A,6,8A,8B, 9,10
*Please Note:These recommendations represent long term recommendations outside of the COA five year financial plan.
The estimated cost for each of these improvements is approximately$164,000 per route,moving from
90 to 60 minute headways.This cost does not include the acquisition of a new vehicle for the schedule
improvements. The estimated cost for a schedule change from 60 minutes to 30 minutes is
approximately$328,000 per route. This cost does not include the acquisition of a new vehicle. These
cost estimates are based upon 12 hours of year round service, 7 days per week,with an operating cost
of$75 per revenue hour.
ES.3.3 Proposed Route Changes
The following route modifications are proposed based on demographic needs, ridership trends, the
boardings and alightings analysis, and other input garnered from drivers and public surveys. The
proposed recommendations do not increase the existing operating budget or annual revenue hours of
service.
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• Route 4(Green Route): Running times for Route 4 have approximately 20 minutes built into
the existing schedule. Route recommendations for 4A include an expansion to Edison College.
Route 4B would extend south of Wal-Mart, continue south on Hwy 41, Tamiami Trail East,
turn right(west)on Manatee Road to Collier Boulevard,then Collier Boulevard,to Wal-Mart.
• Route 5 (Blue Route): Route 5 is an average performing route for CAT. Recommendations to
improve performance include service through the growing northeast areas of Collier County.
The following realignment recommendations include utilizing Immokalee Road north to Oil
Well Road,turn right,go to Everglades Boulevard North,turn left (North),back to Immokalee
Road and continue route as normal.
Census data for the new service area covered by this recommendation show a higher transit
dependent population, in addition to increased population projections. In the future (outside
of this five year recommended service plan),an additional flex route for Golden Gate Estates
should be considered,as revenues become available.This service would complement the new
Route 5. Other considerations could be to implement a fixed-route service which could serve
the Creekside-Immokalee Road corridor in place of the flex route. The purpose of the route
would be to expand cross town service for Immokalee Road to Collier,then south.
• Route 6 (Yellow Route): Route 6 is the lowest performing route for CAT. Modifications need
to be made to this route to bring the performance of the route higher. Suggested reasons for
the poor performance are a result of where the route originates and ends, without major
activity in either location.
o Route 6 recommendations include changing the route to operate from Golden Gate oolokilk
Library (instead of the CAT Operations Center), follow the same route as today along
Santa Barbara Boulevard and Pine Ridge Road to Goodlette Road, and extending
service north to the transfer area at Creekside.
o An alternate route consideration for the longer term (outside of this five year, cost
neutral plan) includes extending the route south on Collier Boulevard to Wal-Mart
near Collier Boulevard and U.S. 41 via Edison College.The service benefit is to include
portions of South Collier Boulevard not currently served. The new route encourages
fixed-route ridership from Aventine at Naples apartment community (325 units,
Forest Glen, Heritage Meadows and Cedar Hammock subdivisions, Sierra Meadows
and College Park Apartments, (additional 400 plus units). The route provides
additional connector service from Golden Gate City to PRMC/Collier Boulevard,
Edison College, and direct connections to Marco Island service. The disadvantage of
this alternative for Route 6 is that headways would increase from 90 to 120 minutes.
To maintain 90 minute headways, an additional bus would be needed to operate this
service. The estimated cost for this longer term improvement is $164,000 and does
not include any capital costs that may be needed for an additional vehicle.
• Route 7 (Light Blue Route): Route 7 is one of the lower performing routes for CAT. The
service on Marco Island is valuable to many residents, workers, and employers in the area.
This route should continue to be monitored.
o Service on the island may be more successful if supporting land use and parking
requirements are implemented.A marketing plan specifically for the major employers Amok
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should be implemented for continuing success. Route 7 is a viable candidate for Call-
A-Ride service. Residents and visitors would call in to schedule rides and be picked up
curbside. Appropriate technologies would need to be in place prior to implementing
the service.
• Route 10 (Lime Green Route): Route 10 is one of the lower performing routes for CAT.
Modifications need to be made to this route to bring the performance of the route higher.
Suggested reasons for the poor performance are a result of where the route originates and
ends,without major activity in either location. Route 10 recommendations include beginning
the service from the library in the Golden Gate area and continue the existing route on Golden
Gate Parkway for direct east/west connections across Naples.
A summary of the individual route change recommendations are depicted graphically in Figure ES.2.
While developing the proposed route changes, the study team continuously asked the question
whether the changes were the most efficient for CAT. Each year during the required Transit
Development Plan updates, CAT staff evaluates existing services and constantly looks for ways in
which to lower the number of miles traveled and ways to fill the buses with as many riders as possible
in the shortest time possible. CAT also continues to keep the number of vehicles as small as possible in
order to reduce costs of purchasing and maintaining too many vehicles.
The CAT transit routes provide service to over 70 percent of Collier County, some areas more
populated than other areas, which does result in some buses running at less than full capacity for
some of the legs of their journeys; thus, some buses may not be completely full when they arrive at
CAT transfer centers.
CAT staff is often asked why smaller buses are not used for those areas where not many passengers
are picked up.While it would seem more efficient to use a small bus where there are fewer bus riders
and a larger bus where there are more riders,when we look at the big picture,there are more pieces
to the add to the equation. Because a bus services more than one area of Collier County,that bus may
have a full load during certain parts of the day, but not so full at another. In that case, it would take
two buses if we assigned buses based strictly on capacity,where we can do the job with one bus even
if it isn't always full. Having the driver switch to a different bus is not a viable option either because
there simply is not enough time to take one bus back to the Operations Center to get another. CAT
would lose efficiency in the travel to and from the garage as well. If only one bus on one route is
considered, it may look appear that it could be done better with smaller vehicles; however,when the
entire CAT transit network of 10 routes is consider, switching vehicles during lower demand times
does not improve the overall efficiency of the system and adds additional capital vehicle costs.
Vehicles are expensive. The most cost effective buses are those vehicles that can be used for many
purposes. Versatility is the key to keeping the number of CAT buses at a minimum. The way to hold
down vehicle purchase costs and maintenance costs is to keep the number of vehicles needed low. So,
while running a larger bus for a few passengers may seem inefficient,it is more efficient than keeping
two vehicles on hand.The miles per gallon gained by using a smaller bus is not enough to make up for
the cost of purchasing and maintaining that second bus. In these tough economic times, CAT continues
to be diligent in providing efficient and cost effective service.
Smith 9
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ES.4 Financial and Implementation Plan
The COA includes service recommendations for the next five years,which do not increase the existing
operating budget or annual revenue hours of service. The recommended changes reflect the
reallocation of resources from unproductive service to areas where service needs have been
identified. The service recommendations do not increase the existing operating budget,but do include
a small increase of two percent as a result of inflationary factors,which is consistent with the adopted
2011 Transit Development Plan. The route recommendations address only operational costs. Cost
estimates have been provided where possible throughout this report. Additional capital costs for
improved accessibility to existing and new bus stops, shelters,buses, sidewalks, curb cuts, and other
capital improvements are not included in these recommendations.
The greatest investment proposed in the long term is to improve service headways, which will
continue to improve ridership,produce additional farebox revenues,and attract more choice riders to
the system. However, financial constraints do not allow for this to be included in the financial and
implementation plan for this five year plan. As funding becomes available, this represents a priority
investment for the CAT system.
Since service levels remain relatively low with 60 and 90 minute headways, system-wide ridership is
expected to remain relatively stable over the next few years.Table ES.3 presents the proposed budget
and ridership projections for the next five years. The budget and ridership projections shown below
indicate a two percent increase each year.The budget inflation factor of two percent is consistent with
Collier County's adopted Transit Development Plan (TDP) and is based on historical consumer price
index data. Projected ridership is assumed at two percent and is based on ridership changes from
2010 to 2011 (the most recently available annual data comparison). Specific route modifications are
discussed in detail in Section 6 of this report.
Table ES.3:Financial Plan
Existing Projected
Year
Budget(1) Ridership(2)
Base Year $4,785,000 1.21M
1 $4,881,000 1.23M
2 $4,979,000 1.26M
3 $5,079,000 1.28M
4 $5,181,000 1.31M
5 $5,285,000 1.36M
(1)Assumed Budget:2%inflation,consistent with the adopted Collier County Transit Development Plan and based on
historical trends in the Consumer Price Index(CPI).
(2)Projected ridership:2%annually,based upon CAT 2010 to 2011 percent of ridership change.
The implementation plan for CAT includes making the route modifications to existing services and
making changes to the nomenclature of the route names. These changes provide CAT the opportunity
to promote existing and new service areas. Table ES.4 provides the implementation plan to initiate
responsibilities and duties for the change.
CDR,'Smith 11
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Table ES.4: Implementation Plan
YEAR 1
Task
1 CAT staff to develop specific times for new scheduled services,including transfer
times,and major time points for schedule.
2 CAT staff review existing and new bus stop locations for new services.
3 Ensure MPO Board and BCC support for future changes.
4 ATM/MPO/CAT to develop RFP for design of new bus schedules.Approximate cost
$75,000. (1)
5 ATM/MPO/CAT to develop Transit Advisory Group (TAG) to prepare names for new
routes.
6 ATM/MPO/CAT to develop RFP for marketing of new services or determine whether
providing in-house staffing for this role is more appropriate.Approximate cost for
marketing firm to conduct marketing of new services$250,000. (1).Approximate cost
for full time staff member in similar role to be determined.
YEAR 2
Task
1 CAT staff to finalize new schedules,driver assignments,bus stop locations.
2 Hire firm for development of bus schedules.
3 Hire firm for marketing of new services/outreach or hire a new full-time employee to
undertake these efforts.
4 Develop timeline for'go live'for new services w/ATM/CAT/MPO and new marketing
firm.
5 Assign local staff to be champion for change and coordinate directly with marketing
firm.
6 Hold public meetings for feedback on proposed route changes and names.
7 Ensure MPO Board and BCC support for future changes.
8 Go live with new services.
9 CAT/ATM/MPO staff to provide assistance at transfer stations during first few weeks
of service for excellent customer service.
10 CAT/ATM staff to closely monitor all CAT routes.
YEARS 3-5
Task
1 Develop marketing plan for years 3-5 and assign responsibilities through the new
FTE position or hire marketing firm to assist.Approximate cost$100,000 for a new
marketing firm.(1)
2 CAT/ATM staff to closely monitor all CAT routes.
3 Continue to inform MPO Board and BCC of CAT progress.
4 Conduct onboard and ride check survey to check route progress.Approximate cost
$50,000. (1)
Note:
(1)Estimate based upon CDM Smith project experience in other locations.Costs may range from$40K on the lower end
for only design services to$300k on the highest end,including printing.This estimate is based on national trends and
may be adjusted for actual quotes in Collier County.
12
CDM
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ES.5 Future Considerations
An additional list of improvements was identified in the planning process to be considered for future
planning purposes. These are not feasible in the short-term, five year period due to lack of available
resources or other limitations. These future considerations are consistent with mid- and long range
planning documents such as the Transit Development Plan and Long Range Transportation Plan. In
particular, future updates of the TDP should look to this COA and continuing service monitoring to
update these future considerations and steer the course for the CAT system into the future. Future
considerations and priorities identified in this COA process include the following:
• New flexible route service for the eastern portions of Collier County,incuding Everglades City
and Ave Maria. The flexible route services allow CAT to expand service areas and meet
paratransit needs with one service. CAT must have the Intelligent Transportation Systems
(ITS) infrastructure in place prior to implementing service. The primary reason for the ITS to
be in place for CAT is to provide accurate, real-time trip data to transit riders and CAT staff.
The ITS infrastructure will improve productivity, reduce data entry costs, provide the ability
for same-day service,provide better monitoring of operators and contractors, collect accurate
data for future planning and improve quarterly and annual required reports. Although not
feasible at this time given cost constraints, the estimated annual operating cost for a flexible
route service is approximately $328,000 based on operating one vehicle. This cost does not
include the capital cost required to purchase a new vehicle. These cost estimates are based
upon 12 hours of service, seven days a week,with year round service,with an operating cost
of$75 per revenue hour.
• Increasing service frequency and span of service should be the primary priority for CAT in the
future.As discussed throughout the above recommendations,the minimum standard for local
service routes should be 60 minutes for all core routes. Additional revenues are needed to
provide this service.
• Express route services should be implemented from north of Naples and south of Naples.The
service would be available to residents and visitors to major destinations and activity centers
within Collier County. The cost per route is approximately$246,000 per year,which includes
peak morning and afternoon service,with approximately 9 revenue hours of service, 7 days a
week.
• Additional services should be planned for north and east of Naples to meet the expected
growth.Section 2 of this report discusses in detail high growth areas for Collier County,which
will also impact the demand of CAT services.
• New satellite transfer stations should be planned for the north east area of the county and for
south Collier County in the future. The transfer stations would provide opportunities for
riders to transfer to multiple routes and get to their desired destinations. This will likely
require some restructuring of route design toward a more corridor-based service that would
encourage timed transfers.
Smith 13
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14
Smith
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