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TDC Minutes 04/23/2018 April 23, 2018 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, April 23, 2018 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Donna Fiala Vice Chairman: Susan Becker (Excused) Victor Rios Clark Hill Robert Miller Ed (Ski) Olesky Dan Sullivan Michelle McLeod Nancy Kerns ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Manager, Coastal Zone Management Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator Barry Williams, Director, Parks and Recreation 1 COLLIER COUNTY Tourist Development Council NAPLES - /V1ARCt) ISLAND F.VERGL ADVS PARADISECOAST.COM AGENDA April 23, 2018 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Donna Fiala,Chair Susan Becker,Vice-Chair Dan Sullivan Nancy Kerns Clark Hill Robert Miller Edward (Ski) Olesky Councilor Victor Rios Councilwoman Michelle McLeod All interested parties are invited to attend,and to register to speak and to submit their objections,if any,in writing,to the Council prior to the meeting if applicable. For more information,please contact Jack Wert at(239)252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding,you are entitled,at no cost to you,to the provision of certain assistance.Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East,Suite 101,Naples,FL 34112- 5356,(239)252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time.Collier County Ordinance No.99-22 requires that all lobbyists shall,before engaging in any lobbying activities (including,but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. April 23, 2018 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order—Commissioner Fiala Commissioner Fiala called the meeting to order at 9:00 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Agenda and Minutes A. Changes and Approval of Today's Agenda Mr. Rios moved to approve the Agenda subject to the following changes: • Item 6.A.2—Executive Summary from"...a recommendation to approve...."to recommendation to "ratify..." • Addition of Item 7.0 — Summer Meeting Schedule Second by Mr. Hill. Carried unanimously 8— 0. B. Approval of prior TDC Meeting Minutes i. Regular Meeting March 26,2018 Mr. Rios moved to approve the minutes of the March 26, 2018 meeting as presented. Second by Ms. McLeod. Carried unanimously 8—0. 5. Presentations/Public Comment- (3 minutes each) Rob Stoneburner,Deputy Tax Collector was present and fielded questions from the Council regarding tax collection policies for condominiums, single family homes, etc. He noted: • One of the primary means of identifying those in this rental sector is online searches and if an advertisement is observed, a determination is made if there is an existing account for the party. • If there is not an existing account, the party is notified by letter on the requirements for submitting the tourist tax collections to the County. • The County has certain enforcement mechanisms for those who do not comply, including placing liens on properties. • Collier County ordinance requires rentals of a period of 6 months or less are subject to tax collections. • Their main focus is tax collections, not data collection for marketing purposes or determinations on the legality of the rental, which generally is a code enforcement issue. • The County is involved in a lawsuit with Airbnb on the requirements for the platform remitting the tax to the county. • In addition to interne searches, they do accept complaints via the telephone or email, which may be kept anonymous. If an investigation is initiated, the results are proprietary to the County. • There is an educational component to the enforcement, including welcome letters to new homeowners in the county notifying them of the Tourist Tax Ordinance, meetings with homeowner associations, information included with annual tax bills, etc. • There are currently 12,000 active accounts in the county and he estimates the collection efforts encompass 90 percent of those required to comply with the ordinance. 2 April 23, 2018 • The Council requested the County Attorney's Office provide information on the Code Enforcement Division's requirements for occupancy in the County. 6. Consent Agenda All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s) will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management These items have been before the Coastal Advisory Committee (CAC) and have received a recommendation by majority vote of the CAC to proceed with the requested work after further recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a finding that each project promotes tourism. 1. Mr. McAlpin presented the Executive Summary "Recommendation to approve and authorize the Chairman to execute Contract No. 17-7188 to provide Fixed Term Professional Engineering Services for Nearshore Hardbottom Monitoring of Collier County's coast by CSA Ocean Sciences, Inc., and authorize the Chairman to execute Work Order with CSA Ocean Sciences, Inc.for Time and Material not to exceed$168,406.26, and make a finding that this expenditure promotes tourism" dated April 23, 2018. He noted: • The proposal is to execute a 5-year contract (3 year term with 2 one year extensions) with CSA Ocean Services, Inc. for the monitoring work required under the Florida Department of Environmental Protection (FDEP)permit. • The Coastal Advisory Committee reviewed the item and recommended approval of the contract. • The scope of work which has been conducted over the past years includes analyzing the amount of sand and recording the flora on the nearshore hardbottom. • The payment of the contract is based on time and materials with the costs for 2018 being $168,406. • The annual pricing is in line with previous years costs ($160,000 - $170,000) and the contract will be brought forth for approval annually. • Past monitoring has found the County's activities for placement of sand on the beaches has not negatively impacted the nearshore hardbottom flora or fauna. Mr. Rios moved to recommend the Board of County Commissioners approve and authorize the Chairman to execute Contract No. 17-7188 to provide Fixed Term Professional Engineering Services for Nearshore Hardbottom Monitoring of Collier County's coast by CSA Ocean Sciences, Inc., and authorize the Chairman to execute Work Order with CSA Ocean Sciences, Inc.for Time and Material not to exceed$168,406.26, and finds that the expenditure promotes tourism. Second by Ms. McLeod. Carried unanimously 8—0. 2. Mr. McAlpin presented the Executive Summary Executive Summary "Recommendation to ratify Change Order No. 1 to Purchase Order #45-185929 with Ferreira Construction Co. Inc. in the amount of$92,578.50 (Project No. 90064) and make a finding that this item promotes tourism" dated April 23, 2018. He noted: • The work is a requirement of the permit and the FDEP has requested a 3rd party complete the task, which was previously undertaken by the dredging contractor. • The contract will be administered by Collier County and apply to the Wiggins and Doctors Pass dredging projects. 3 April 23, 2018 Mr. Rios moved to recommend the Board of County Commissioners ratify Change Order No. : 1 to Purchase Order#45-185929 with Ferreira Construction Co. Inc. in the amount of $92,578.50 (Project No. 90064) and finds that the expenditure promotes tourism. Second by Ms. Kerns. Carried unanimously 8—0. 3. Mr. McAlpin presented the Executive Summary Executive Summary "Recommendation to approve and authorize the Chairman to execute Change Order No. 1 to Contract No. 14CO1 with the Florida Department of Environmental Protection Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for Collier County Beach Nourishment and make a finding that this item promotes tourism" dated April 23, 2018. He noted the proposed changes to the FDEP beach renourishment cost sharing program involves the reallocation of funds within the tasks assigned under the agreement with no change to the total dollar amount of the contract. Ms. McLeod moved to recommend the Board of County Commissioners approve and authorize the Chairman to execute Change Order No. 1 to Contract No. 14CO1 with the Florida Department of Environmental Protection Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for Collier County Beach Nourishment and finds that the expenditure promotes tourism. Second by Mr. Hill. Carried unanimously 8—0. B. Beach Park Facilities These items have been before the Parks and Recreation Advisory Board(PARAB) and have received a recommendation by majority vote of the PARAB to proceed with the requested work after further recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a finding that each project promotes tourism. None C. Tourism Division None 7. New Business These items are for review and recommendation by the TDC and have not been reviewed by another county advisory board and are to be considered for funding by a majority vote and with a finding that each request promotes tourism. A. Recommendation to approve Tourist Development Tax Promotion funding to support the upcoming June 2018 sports event up to $15,300 and make a finding that these expenditures promote tourism. Mr. Wert presented the Executive Summary "Recommendation to approve Tourist Development Tax Promotion funding to support the upcoming June 2018 sports event up to $15,300 and make a finding that this expenditure promotes tourism" dated April 23, 2018 for consideration. He noted the funding request is for the USSSA Fast-pitch A/B/C (softball tournament) scheduled for June 29- July 1, 2018. Staff is recommending a grant in the amount of$15,300 be awarded for the event ($10,100 for field rentals and $5,200 to reimburse the Parks and Recreation for staff overtime). During Council discussion a concern was brought forth regarding the acquisition cost limit is $15 per room night which amounts to a maximum grant award of$7,500 based on the data provided. 4 April 23, 2018 Mr. Rios moved to recommend the Board of County Commissioners approve Tourist Development Tax Promotion funding to support the upcoming June 2018 sports event up to $12,700 and finds that the expenditure promotes tourism. Second by Ms. Kerns. Carried unanimously 8—0. B. Recommendation to approve six (6) Collier County Tourist Development Council Grant Applications for Beach Park Facilities for Fiscal Year 2019 in the total amount of$2,510,000 and to make the finding that the project expenditures promote tourism. Mr. Wert reported the item is being postponed until the May meeting as it is scheduled to be heard by the Parks and Recreation Advisory Board (PARAB) at their May 9th meeting. A recommendation will be brought forth for consideration by the TDC. C. Summer Meeting Schedule Mr. Wert reported: • He previously polled the Council Members and which determined the May meeting should be rescheduled to Tuesday, May 29, 2018 given Monday is Memorial Day. • The August meeting will be canceled and not held unless business warrants convening the Council. Commissioner Fiala notified the Council she will not be present for the July meeting. 8. Old Business These items have been continued from a previous TDC meeting, or are reoccurring reports for review by the TDC. A. Tourist Development Tax Funds FY 18 First Quarter Financial Review Mr. Wert presented the Executive Summary "Tourist Development Tax Funds FY 18 First Quarter Financial Review" dated April 23, 2018 for informational purposes. He noted: • The data is intended to provide insight on the FY18 projected versus the actual budget. • The FY18 revenue data was not affected by the increase of the tax rate from 4 to 5 percent as the change occurred at the beginning of the Fiscal Year. • The $250,000 of funds drawn from the emergency reserve account will be replaced as part of the budget cycle. • The report was recently disseminated and members should contact staff if they have any questions on the data. The Council requested clarification on difference for the expenditure of funds allocated as "carry forward" vs. "reserves." Mr. Wert noted the carry forward funds may be approved for use by the Board of County Commissioners and are not allocated to specific reserve items. He will determine the status of the carry forward funds and provide an update to the Members. 9. Council Member Discussion Barry Williams, Director, Parks and Recreation provided an update on the US Open Pickleball Championships noting competitive play is underway and the 10 newly constructed courts are in use. The Division is in the process of developing a Master Plan for the site to ensure it has the necessary facilities to support the uses ongoing and proposed for the park. Ms. McLeod sought an update on the proposed parking garage at Clam Pass Park—Mr. Williams reported the item is scheduled to be heard by the PARAB at their May 9, 2108 meeting. Mr. Sullivan provided on update on the proposed sports complex noting the County will be closing on the property in the near future,the naming rights Ordinance is being developed, a survey is being 5 April 23, 2018 conducted to determine any amenities which may need to be included in the complex. He also noted this is National Park Week and the industry should ensure that proper outreach occurs letting all know Florida is a great place for summer vacationing, not just the winter months. Ms. McLeod requested information be brought forth as necessary to inform Council Members on the recent changes to the Florida Statute on beach access and private property rights. Mr. Rios reported the City of Marco Island instituted a biodegradable straw ordinance for those businesses located on the beach area. Ms. Kerns recognized staff on their efforts to promote tourism and business in the County. 10. Marketing Partner Reports These reports are provided to TDC members on the digital link above to the County website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. A. Marketing Partner Reports - Research Data Services, Paradise Advertising& Marketing, Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website Activity, Digital & Social Media- Paradise Advertising, Book Direct, County Museums County Museums Ms. Kerns left the meeting at 11:14 a.m. 11. Tourism Staff Reports These activity reports are provided to TDC members on a digital link to the County website and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. A. Tourism Staff Reports - Director, Group Sales, Leisure & Travel Trade Sales, Special Markets, Sports Marketing,Public Relations & Communications, Film Office, International Representatives,Visitor Centers 12. Detailed Staff Reports Submitted 13. Next Scheduled Meeting Date/Location—May 29, 2018—9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail,Naples,Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the chair at 11:55 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman, ommissioner Donna Fiala These minutes approved by the Board/Committee on 5J2q//$ as presented or as amended 6