Agenda 09/10/2013 Item #11C 9/10/2013 11.C.
EXECUTIVE SUMMARY
Recommendation to approve the Office of Business and Economic Development's proposed
FY 2014 Business Plan.
OBJECTIVE: That the Board of County Commissioners (Board) approves the Office of Business and
Economic Development's(Office)proposed FY 2014 Business Plan.
CONSIDERATIONS: Still in its first year since creation, the Office has worked toward achieving the
goals and objectives set out by the Board and County Manager upon its inception. As part of making
economic development a high priority in Collier County, the following Business Plan for immediate
implementation is submitted.
The proposed Business Plan highlights the Office's proposed structure, including key partnerships
between the Office and other groups that will assist in the development of Collier County's economy.
Such partnerships will exist at the local, regional, and state levels. Additionally, the Business Plan
describes the anticipated roles and responsibilities of the Office, local partners,and regional partners.
The Business Plan also notes the tools the Office will use to achieve its goals. Tools that will be utilized
include developing a strategic plan, providing regulatory assistance, financial incentives, a sites database,
ensuring sufficient suitable land for sites, marketing strategies, business recruitment and retention
programs, international trade, and implementing a business incubator/accelerator.
Finally, the Business Plan outlines the outcomes that the Office hopes to achieve over the course of FY
2014, including desired economic indicators that the Office will use to define success. Such indicators
include employment growth,net earnings, unemployment rate, committed jobs, and other such indicators.
Additionally,the Business Plan outlines other outcomes including maintaining and improving a business-
friendly permitting process and regulatory environment, increasing organizational capacity, and achieving
community support.
The Business Plan includes a six-month work plan that sets out the tasks and timing to fulfill these efforts.
FISCAL IMPACT:None.
GROWTH MANAGEMENT IMPACT:None.
LEGAL CONSIDERATIONS: This item was reviewed by the County Attorney, raises no legal issues,
and requires majority vote for approval. -JAK
RECOMMENDATION: That the Board approves the Office's proposed FY 2014 Business Plan.
Prepared by: Logan Smith,Economic Research Analyst,Office of Business &Economic Development
Attachments: Proposed FY 2014 Draft Business Plan
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COLLIER COUNTY
Board of County Commissioners
Item Number: 11.11.C.
Item Summary: Recommendation to approve the Office of Business and Economic
Development's proposed FY 2014 Business Plan. (Bruce Register, Business and Economic
Development Director)
Meeting Date: 9/10/2013
Prepared By
Approved By
Name: RegisterBruce
Date: 8/29/2013 4:50:19 PM
•
Name:KlatzkowJeff
Title: County Attorney
Date: 8/30/2013 8:37:42 AM
Name:IsacksonMark
Title: Director-Corp Financial and Mgmt Svs,CMO
Date: 8/30/2013 8:38:28 AM
Name: OchsLeo
Title: County Manager
Date: 8/30/2013 2:08:36 PM
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er County
Collier County Office of Business and Economic Development
FY 2014 Business Plan
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Office of Business and Economic Development—FY 2014 Business Plan
Contents
Table of Contents 2
II. Introduction 3
III. Mission Statement 4
IV. Structure 5
a. Internal Team 5
b. Local Partnership .,.5
c. Regional Approach 6
d. State Partnership 6
e. Roles and Responsibilities Matrix ...7
V. Tools 8
a. Strategic Plan 8
b. Incentives 8
c. Improvement of Business Climate 9
d. Sites Database and Suitable Land Determination 9
e. Business Retention Program 10
f. Business Recruitment Program 10
g. International Trade 10
h. Marketing Efforts... 10
i. Incubator/Accelerator 11
VI. Outcomes 12
a. Economic Indicators 12
b. Regulatory Reform and Permitting 12
c. Organizational Capacity 13
d. Consensus and Community Support ..13
VII. Six Month Work Plan 14
2
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Office of Business and Economic Development—FY 2014 Business Plan
Introduction
Still in its first year since creation, the Office has worked toward achieving the goals and
objectives set out by the Board of County Commissioners and County Manager upon its
inception. As part of making economic development a high priority in Collier County, the
following Business Plan for immediate implementation is submitted.
The proposed Business Plan highlights the Office's proposed structure, including key
partnerships between the Office and other groups that will assist in the development of Collier
County's economy. Such partnerships will exist at the local, regional, and state levels.
Additionally, the Business Plan describes the anticipated roles and responsibilities of the Office,
local partners, and regional partners.
The Business Plan also notes the tools the Office will use to achieve its goals. Tools that will be
utilized include developing a strategic plan, providing regulatory assistance, financial incentives,
a sites database, ensuring sufficient suitable land for sites, marketing strategies, business
recruitment and retention programs, international trade, and implementing a business
incubator/accelerator.
Finally,the Business Plan outlines the outcomes that the Office hopes to achieve over the course
of FY 2014, including desired economic indicators that the Office will use to define success.
Such indicators include employment growth, net earnings, unemployment rate, committed jobs,
and other such indicators. Additionally, the Business Plan outlines other outcomes including
achieving a business-friendly permitting process and regulatory environment, increasing
organizational capacity, and achieving community support.
The Business Plan includes a six-month work plan that sets out the tasks and timing to fulfill
these efforts.
3
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Office of Business and Economic Development—FY 2014 Business Plan
Mission Statement
Implement a successful program of economic policies, strategies, and incentive programs that
institutionalize a business-friendly environment through delivery of world-class customer
service.
4
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Office of Business and Economic Development—FY 2014 Business Plan
Structure
An important aspect of any successful economic development approach lies in the organizational
structures developed to facilitate implementation. This section will highlight the institutional
structures being developed to implement a comprehensive Collier County economic
development approach.
Internal Team
The creation of the Collier County Office of Business and Economic Development
(Office)was unanimously approved on June 26,2012. The Office was given the task of
improving Collier County's competitiveness and business climate through a combination of
business attraction,retention, expansion, and other economic development services.
Since the Office's creation, staff has worked to build institutional capacity by completing
internal staffing needs. The Office's staff is composed of a Director, an Economic Research
Analyst, and an Administrative Assistant.
Position Roles and Functions
Director Provides direction and oversight of Office; Implements BCC
& County Manager's long range planning and direction of
economic development; Develops plans,programs and project
initiatives; Represents County to local businesses, community
groups, and general public; Works across County departments
to coordinate economic development activities.
Economic Research Analyst Performs research, data collection, and economic statistical
and demographic analysis;Responds to information requests;
Provides custom research for economic development
initiatives and policy; Plans, develops, and organizes
presentations; Develops marketing materials; Represents
department in meetings; Participates in development and
implementation of department goals, objectives, and policies.
Administrative Assistant Performs a variety of administrative duties including
preparing/processing budget,purchasing,payroll, and
accounting documents; Serves as liaison between department
and support services departments; Reviews documents and
summaries; Performs data entry; Maintains records and files;
Provides assistance and information to internal and external
callers and visitors.
Local Partnership
The Office is actively building partnerships with community groups,particularly with the
Naples Area Chamber of Commerce,to facilitate the creation of a private,non-profit partnership
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organization with a structural design guided by a division of labor. A clear separation of roles
and functions between the partnership entities serves to reconcile public needs with business
interests in the promotion of Collier County's future prosperity, allowing the public sector and
private sector to serve roles best suited to their unique attributes. The partnership will ideally
facilitate economic development by leading local efforts in the area of business attraction
through a strategy built from community consensus, utilizing a targeted marketing program that
presents Collier County as a business-friendly environment. This effort has achieved a
conceptual accord and details for implementation are in progress.
Additional important strategic partners include Southwest Florida Works (workforce
board), Collier District Schools, Edison State College, Hodges University, University of Miami's
Bascom Palmer Eye Institute, Florida Gulf Coast University, Southwest Florida Regional
Planning Council.,Naples Municipal Airport, Collier County Aviation Authority, Southwest
Florida International Airport, S.C.O.R.E., and the FGCU Small Business Development Center.
Regional Approach
In addition to efforts to build a local partnership focused on Collier County's economic
development,the Office is interested in assisting existing efforts to create a regionally-focused
economic development partnership centered on promoting Southwest Florida as a premier region
for economic development. The regional partnership will ideally work cooperatively with the
five Southwest Florida counties, as well as Florida Gulf Coast University, other regional
educational institutions, and other private, non-profit organizations. In addition to promoting the
Southwest Florida brand, the envisioned partnership will also serve as a key resource for data
and information in promotion of the region and its communities.
State Partnership
It is vitally important for the Office to develop and maintain solid relationships with the
State of Florida economic development partners at Enterprise Florida and the Department of
Economic Opportunity. The Office is seeking to establish strong working relationships with key
individuals in both agencies in order to maximize the effectiveness of local economic
development efforts. As the local economic development partnership expands,the Enterprise
Florida and Department of Economic Opportunity relationships are expected to broaden and
include the entire local economic development team.
It is envisioned that after completion,the Office, local partnership, and regional partnership will
assume the following roles:
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Roles and Responsibilities OP*
I iitit\ V■ ill V■ Not
1.Develop and budget for 1.Develop public policy.
marketing and outreach
aro• ams.
2.Manage projects with 2. Focus on business association-
collaboration from •artners. related activity.
Local Private,Non-profit
3. Direct retention efforts and 3. Participate in political or
facilitate artnershi s. electioneerin• activities.
4.Raise private funds for the
economic development of Collier
Coun .
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Ank
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Tools
In order to ensure the Office's success, it is important for the Office to identify and develop key
tools to implement a course of action for economic development. This section will identify these
key tools that will be utilized by the Office in its efforts.
Strategic Plan
The Office's efforts will be guided in part by a 5-year strategic plan, coordinated with
local partners to assess the local economy. The plan will seek to assist the Office and partners in
better understanding the strengths, weaknesses, opportunities, and threats facing Collier
County's economy. The strategic direction outlined by the plan will be driven by data and
quantitative analysis, as well as community inputs and other qualitative factors. Using a full
range of inputs,the strategic plan will highlight relevant strategies for the Office to pursue in
developing Collier County's economy and guiding its economic future. Draft completion
anticipated for January 1,2014.
Incentives
Contingent upon BCC directives, financial incentives are anticipated to be a tool utilized
by the Office and partners to boost Collier County's competitiveness and induce new business
activity. Financial incentives will be approached carefully and thoughtfully, keeping in mind the
principles of equity and efficacy in the development of and participation in any financial
incentive program.
The Office is committed to partnering with the State of Florida in its financial incentive
programs, including:
• Qualified Target Industry Tax Refund Program (QTI);
• Brownfield Redevelopment Bonus;
• Economic Development Transportation Fund;
• Qualified Defense and Space Contractor Tax Refund Program; and
• Other state-appropriated financial incentives.
Additionally, the Office is proposing locally-originated financial incentive programs contingent
on the policy direction of the Board of County Commissioners. The Office's proposed incentives
are described below:
1. Basic Industry Growth Incentive Program: A basic grant of$1,500 per job for projects
creating at least 10 jobs within 12 months if the business is in a Targeted Industry and
wages meet or exceed the Collier County average for that industry. An additional $500
per job bonus is available for businesses demonstrating energy efficiency, resource
conservation, or environmental sustainability in the firm's operating process or products.
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2. Participation in State of Florida's Qualified Target Industry Tax Refund Program:
Perhaps the State's most important financial incentive, QTI offers businesses in
designated Targeted Industries an award of$3,000 per new job, or$6,000 per new job
located in an Enterprise Zone. Businesses are eligible for certain bonuses, including a
$1,000 per job bonus if it pays over$150%of the average local wage, and a$2,000 per
job bonus if over 200%. For high-impact industries, as defined by Enterprise Florida, an
additional bonus of$2,000 per job is available. Local governments must contribute at
least 20%of the financial incentive as a match.
3. Advanced Long-term Productivity Strategy Incentive Program (ALPS): The ALPS
program is designed to target extraordinarily high-value projects by augmenting the QTI
program. This program is divided into two"tiers." Tier One offers businesses that create
at least 25 new jobs with wages exceeding 150%of average county wages an incentive
equal to 1.000% of actual payroll for each of four years. Tier Two offers businesses that
create at least 25 new jobs with wages exceeding 200%of average county wages an
incentive of 1.063%of actual payroll for each of four years. Participants must adhere to
all QTI requirements as well as additional Collier County requirements.
Improvement of Business Climate
The Office will continually work to improve Collier County's business climate through
several facets, including providing regulatory assistance and regulatory reform. The Office will
serve as a liaison for the business community by providing assistance to economic development
projects in navigating the regulatory process. The Office is committed to assisting businesses by
working with all County and state agencies to streamline and expedite the permitting, zoning,
and other development regulatory processes.
The Office is committed to an on-going effort to monitor input from business and
community partners to improve Collier County's regulatory process through collaboration with
staff in other County departments. Regulatory reform should be an on-going process, with an
ultimate goal of improving Collier County's competitiveness and overall business climate.
Sites Database and Suitable Land Determination
The Office will leverage a variety of resources,ranging from web-based online tools and
databases,to staff in other County departments to identify suitable sites in Collier County for
future economic development projects. In addition to ensuring adequate and appropriate land and
sites for economic development,the Office and its partners will develop and implement a
customer-friendly online sites database that will allow prospective businesses to easily identify
and view information on available sites in real time. In addition,the Office will list the County's
Brownfields, Enterprise Zones, and Foreign Trade Zones.
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Business Retention Program
In today's economic climate, Collier County must be mindful of retaining solid
performing companies and their quality jobs in the community. The Office will work with
partners to provide a retention program aimed at assisting existing businesses and enabling them
to grow and prosper. Activities will include focused research,targeted business visitation aimed
at identifying strengths and needs of existing businesses, and other services with the goal in mind
of protecting and promoting Collier-based businesses. The business retention program will be
further refined upon the Office's formalizing a locally-based partnership, which will assist in
retention efforts.
Business Recruitment Program
A major tool for the Office to achieve its mission will be a successful business
recruitment program. Working within the framework of proposed partnerships at the local and
regional level, as well as with Enterprise Florida,the Office aims to successfully recruit
economic development projects to Collier County through a combination of marketing,
incentives, regulatory assistance and reform, customer contacts, and other policies. The efficacy
of this tool will be enhanced further upon executing and implementing an agreement creating a
local public-private partnership.
International Trade
The Office will work to establish international foreign-direct investment, particularly
with countries with mutual business interest identified by key stakeholders, while maintaining
close relations with Enterprise Florida's International Division. The Office will also work with
international site consultants, embassies, and investment groups who may be able to influence
international companies to consider Collier County as an area for their U.S. operations.
Additionally,the Office will explore, intensify, and promote relationships with existing foreign
related and/or owned firms in Collier County.
Marketing Efforts
The Office will collaborate and partner to develop effective marketing approaches such
as: Attending conferences and trade shows; Contacting consultants and prospects; Participating
in professional and industry activities; and Developing collateral materials and an Office website
to convey key information about Collier County's superior business climate. Such marketing
products will contain information on the County's demographics, services, quality of life, and
other important business advantages. The Office will develop marketing products in coordination
with partners. Marketing products to facilitate the above activities will include:
• Updated website
o Branding—Collier County's niche
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o Sites database
o Business intelligence(demographics, employment data, and economic indicators)
o Electronic newsletter& social media
• Information sheets for prospective businesses
o Outbound recruiting—Attraction, retention, expansion
o Inbound assistance packets -Local
• Business resources for current Collier County businesses
Incubator/Accelerator
The Office is working with other community leaders and partners to initiate a technology
business incubator/accelerator to the urban area of Collier County. The Office is currently
working with an outside consultant with a high degree of specialization in the area of business
incubators to develop a proposal for the incubator/accelerator's essential needs and functions.
The incubator/accelerator will serve as a magnet for early and start-up stage companies to
collaborate in a creative environment of support and assistance. The planned
incubator/accelerator is envisioned as a hub for domestic technology startups as well as foreign-
direct investment, allowing international start-ups to link with Collier County and Southwest
Florida.
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Outcomes
The Office will quantify inputs and measure its success based on several outcomes. It is critical
that quantifiable data is tracked for performance assessment. The Office recommends
establishing strategic goals and objectives that can be directly tied to performance metrics of
both long term growth and operational (service delivery) inputs and outputs. Long term
strategic metrics will focus on employment growth,net earnings growth, gross county
productivity growth rate, unemployment rate, average wages and growth in sales tax and ad
valorem revenue. Operational work inputs and outputs would include the numbers of contacts,
actively managed projects,number&percentage of prospects making a commitment, average
wage and job numbers of prospects committed and the percentage of total county job growth
attributed to economic development activity.
Economic Indicators
As a newly-formed department,the Office will set realistic yet ambitious target levels of
performance for FY 2014. Presented below is a summary of FY 2014 targets and the expected
level of difficulty in achieving each.
Indicator FY 2014 Target Level of Action to Achieve
Employment Growth(#) Highest among similarly Ambitious
populated counties
Net Earnings growth rate 5%above state average Aggressive
Gross County Product growth 5%above state average Aggressive
rate
Unemployment Rate 1 point below state average Ambitious
Gains in Average Wages 3-5% Ambitious
Average Annual Sales Tax 5-10% Ambitious
Growth
Property Value Growth 3%over state average growth Ambitious
Number of Corporate Contacts 40 Aggressive
Number of actively managed 20 Aggressive
projects
Percentage of prospects making a 35% Aggressive
commitment
Committed Jobs 5%growth above baseline Aggressive
Percent of county job growth 20% Aggressive
attributable to Office's efforts
Regulatory Reform and Permitting
Maintaining and improving a streamlined, business-friendly permitting process and
regulatory environment is a qualitative measure of high importance to the County and the Office.
This objective will be measured with quantitative metrics such as reducing permitting times,the
number of compliance issues, and duplicative paperwork requirements. The Office will
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Office of Business and Economic Development—FY 2014 Business Plan
determine the effectiveness of this outcome by reviewing the pertinent data as well as interfacing
with clients and prospects to determine the level of satisfaction with the County's efforts to
expedite its regulatory and permitting processes. Below is a summary of anticipated results as
determined by clients as they move through the permitting and regulatory processes.
Indicator Desired Result
Process familiarity Consistent permitting
experiences
Time from submittal to Exceeding expectations
approval
Customer service Excellent
Organizational Capacity
Attaining a high degree of organizational capacity remains a key output to be achieved
during FY 2014. As a new department,the Office has built an internal team focused on functions
matched to the public component of a public/private partnership. Moving forward,the Office
will work to improve organizational capacity by continuing to forge the partnerships needed to
implement Collier County's economic development strategy. Like many outcomes desired by the
Office, efficient service delivery by the organization will be viewed as an on-going process
through FY 2014 as partnerships are finalized and staff refines its roles and functions. Amok
Consensus and Community Support
An important gauge of the Office's general effectiveness will be the level of community
support garnered. While this output is indirect and imprecise to measure,the Office strives to
receive a high degree of community support by actively engaging a wide array of community
stakeholders by being present at a variety of events and meetings. Additionally,the Office seeks
support by actively engaging community members to understand key concerns and desires in an
effort to more effectively serve the economic development needs of Collier County. The Office
recognizes that community support is not an outcome that can ever be viewed as simply
"complete," and will continue to work with community members to achieve support for
economic development efforts.
13
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