Agenda 01/22/2013 Item #10G 1/22/2013 Item 10.G.
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Board of Collier County Commissioners
—
Donna Fiala Georgia A. Hiller,Esq. Torn Henning Fred W.Coyle Jim Colette
District 1 District 2 District 3 District 4 District 5
MEMORANDUM
Date: November 26th 2012
To County Manager Ochs
From: Commissioner_Henning,District_3
Re: Reconsideration
14B-6
Recommendation that the Board of County Commissioners acting as the
Community Redevelopment Agency (CRA)to approve amending the
Immokalee Business Development Center's (IBDC)Proposal, IBDC
Application, IBDC Policies and Procedure Handbook, and IBDC
Proposed Lease Agreement (This is a companion to Items 14B4 and
14B5)
Please place on the December 11th BCC agenda
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3299 Tamiami Tract East,Sake 303•Napies,Florida 34112-5746•239-252-8097•FAX 239-252-3602
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1/22/2013 Item 10.G.
COLLIER COUNTY
Board of County Commissioners
Item Number: 10.G.
Item Summary: Request for reconsideration by Commissioner Henning of Item 14B6 from
the November 13, 2012 BCC Meeting titled: Recommendation that the Board of County
Commissioners acting as the Community Redevelopment Agency(CRA)to approve amending
the Immokalee Business Development Center"s (IBDC) Proposal, IBDC Application, and IBDC
Policies and Procedures Handbook.
Meeting Date: 12/11/2012
Prepared By
Approved By
Name: SheffieldMichael
Title: Manager-Business Operations, CMO
Date: 11/29/2012 9:21:38 AM
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EXECUTIVE SUMMARY
Recommendation to the Board of County Commissioners acting as the
Community Redevelopment Agency (CRA) to approve amending the
Immokalee Business Development Center's (IBDC) Proposal, IBDC
Application, and IBDC Policies and Procedure Handbook.
Objective: To amend the current IBDC's Proposal, IBDC Application, and IBDC
Policies and Procedures Handbook to reflect that the center is not located at the
Immokalee Airport.
Considerations:
On March 9, 2010, the Board of County Commissioners acting as the Community
Redevelopment Agency (CRA) approved the IBDC's Proposal, IBDC Application,
IBDC Policies and Procedure Handbook, and IBDC Proposed Lease Agreement.
The Immokalee CRA desires to amend the current recorded documents to
properly reflect the location and the organizational structure of the IBDC.
On October 17, 2012, at a regular meeting of the Immokalee CRA Advisory
Committee, the committee voted unanimously to support amending the current
IBDC's Proposal, IBDC Application, and IBDC Policies and Procedure
Handbook.
Fiscal Impact: There is no fiscal impact associated with this recommendation.
Growth Management: The Immokalee Business Development Center furthers
the programs and projects within the budgetary and policy guidance and
directives of the Community Redevelopment Agency and the Board of County
Commissioners in furtherance of Policy 4.2 of the Future Land Use Element of
the Growth Management Plan which reads as follows:
U****The. Immokalee Area Master Plan addresses conservation, future land use,
population, recreation, transportation, housing, and the local economy. Major
purposes of the Master Plan are coordination of land uses and transportation
planning, redevelopment or renewal of blighted areas, and the promotion of
economic development."
Legal Considerations: This item has been reviewed by the County Attorney, is
legally sufficient,and requires a majority vote for approval. —JAK.
Recommendation: The Board of County Commissioners acting as the
Community Redevelopment Agency (CRA) approve amending the Immokalee
Business Development Center's (IBDC) Proposal, IBDC Application, and IBDC
Policies and Procedure Handbook.
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Prepared By: Marie Capita, Center Manager of the Immokalee Business •
Development Center .
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Immokalee Business Development Center 1MM
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Business Development Center
IMMOKALEE
BUSINESS DEVELOPMENT CENTER
A Collier County Partnership
MISSION
The lmmokalee Business Development Center(IBDC)
is a learning laboratory for entrepreneurial enterprises.
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Content by Section
Part I Immokalee Business Development Center(IBDC) Proposal pg. 3
Part II Policy & Procedures/Participants Handbook/Application pg. 12
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IMMOKALEE BUSINESS DEVELOPMENT CENTER
The Immokalee Business Development Center(IBDC) fulfills a valuable role in Immokalee and
eastern Collier County by nurturing new and needed business enterprise. However,there must be
agreement on commitment to the purpose of its existence by all parties responsible for IBDC
operation. While obviously interested in providing opportunities to entrepreneurs in the
Immokalee community, the IBDC also must balance the need to serve that constituency with the
necessity of achieving self-sufficiency through, in part, full occupancy and a strong client mix
capable of serving the community well.
Ample resources are available to meet the technical assistance needs of IBDC clients.
Relationships with universities, technical schools, governmental agencies and other entities
currently exist and can be further developed for the benefit of IBDC clients. IBDC management
can also provide on-site technical assistance to clients on an as needed basis. Costs for providing
technical assistance can be funded from the available resources such as grants and community
partnerships in order to maximize technical assistance opportunities for clients.
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Industry Trends in Business Incubation
The first known business incubator was started in 1959. More followed, and in 1984 the Small
Business Administration began actively promoting the development of business incubators. In
1985 the National Business Incubation Association (NBIA) was organized with 40 founding
members and today has grown to a membership of more than 800.
According to a recent NBIA survey there are now 550 business incubators in operation housing
and assisting development of nearly 8000 business — an average of nearly 15 businesses within
each incubator. In addition, approximately 4500 businesses that began in a business incubator
have graduated and are now operating on their own— a total that represents 80% of businesses
that were started in incubators.
Business incubators are operated to, specifically, assist a start up enterprise. Assistance is
generally provided n the following areas:
• Flexible space and leases. Rental rates are often, initially, at below market rates, but
gradually increase over the term of the lease.
Fee based support services. Copier, clerical services, and meeting facilities are made
available at minimal cost.
• Technical assistance is available from onsite counselors at no charge. Off site TA is made
available,.and partially or fully underwritten, through channels approved by incubator
management.
Business incubators are owned and operated by a variety of entities: 51% by non-profit
organizations, either public or.private;27% by universities; 16% as a joint effort of government,
non-profit,and private groups; 8%as for profit; and 5%other.
The most common types of business using incubators are: light manufacturing, technology;
service and new product development (R&D). Limited numbers of construction, sales and
marketing, and wholesale enterprises occupy incubator space. And, although the most numerous
in terms of overall start up businesses, retailing is generally considered a poor fit for business
incubators.
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Vision Statement
The IBDC would create a beehive of activity; a center for entrepreneurial creativity; a
centerpiece for the community;a center of learning; and a place for social activity.
Mission Statement
The IBDC is a learning laboratory for entrepreneurial enterprises.
Although the IBDC has operated very successfully for the past two years as an "incubator
without walls", the IBDC is currently conducting a feasibility study to determine the need for a
facility that would provide reasonably priced rental real estate and services to accommodate the
needs of a start up businesses in Immokalee. In addition,the IBDC provides technical assistance
to the entrepreneur so that he or she may realize the full potential of their business enterprise and
of themselves as business owners and managers.
IBDC Expectations
Hold IBDC management and staff and IBDC clients to higher standard of performance.
Management must deliver on promises of assistance to entrepreneurs such as one-on-one •
�—, consulting; identification of technical assistance needs and scheduling of appropriate educational
opportunities; and maintenance of the facility.
Clients must understand the 2 - year rule. Clients must be responsive to technical assistance
opportunities. Clients must continually refine the plan for their business.
Involve the entire community in the effort to find and nurture new enterprises that will serve
needs of the community.
Promotional Plans
Situational Analysis
Historical Background
Funding was established in 2009 and a joint partnership between the Collier
County Board of County Commissioners' Airport Authority and the Collier
County Community Redevelopment Agency in Immokalee was formed to serve
the business development center. Later it was determined that the Airport
Authority did not have space available for a business development and the IBDC
moved into its current space at 1320 N 15th Street in Immokalee.
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Consumer Analysis
There are multiple consumers to be served by the IBDC. First are individual or
groups wishing to start a new business in Immokalee that can utilize the many
incentives available to businesses in the Immokalee community.
The 1,333 acre Immokalee Regional Airport property sits within a State
designated Rural Enterprise Zone. Businesses that are located in this area may at
that location be eligible for Jobs tax credits, corporate, sales and use tax credits,
Sales tax refunds for business machinery, equipment, building materials, and
electrical energy used, Property tax credit, and Community contribution tax
credit.
The IBDC is also located within a federally designated HUBzone. The
Historically Underutilized Businesses Zone (HUBzone) Empowerment
Contracting Program provides federal contracting opportunities for qualified
small business within the zone. This program fosters the growth of federal
contractors.
The Immokalee Regional Airport (IMM) and Florida Tradeport is a designated
Foreign Trade Zone (FTZ) offering economic advantage to companies that import
and export goods. Land within the FTZ is considered outside of US Customs
4110 territory. As a result, duties and taxes are waived when goods enter the zone
and/or delayed until the goods are exported out of the FTZ into the U.S. market.
The Collier County Board of Commissioners established the Collier County
Economic Stimulus Program in 2003 to support economic diversification and
induce new, high-wage job creation in Collier County by supporting the
expansion of existing businesses and offering incentives to attract new industry.
Second are consumers who would benefit from the types of products and services
offered by IBDC clients' businesses. Third, the taxpayers of Immokalee and
Collier County who will benefit from the establishment of new enterprise as long-
term viable business, that help to empower the community, create jobs and attract
private investment, pay taxes, and generally enhance the quality of life possible
for all.
Marketing Objectives
Consumer Objectives
The IBDC will provide its clients with technical assistance necessary to provide
them every opportunity to succeed and grow.
The IBDC will serve its target market by ensuring knowledge of its existence
throughout the area; describing the opportunities it provides for new enterprises to
• start up in lower risk environment; coordinating support programs focused on the
new business/entrepreneur; and publishing success stories of its client businesses.
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Competitive Analysis
In a recent planning study conducted by Florida Gulf Coast University for the South Florida
Regional Planning Council, in the list of recommended actions, the study recommended the
following:
"Flexible mixed-use incubators with a particular focus should be developed in Charlotte,
Collier, Glades, and Hendry Counties. A new incubator should be added every few years
to allow for manageable growth and the development of experience and the regional
support network. Flexible mixed-use incubators can accommodate technology companies
as well as a wide of range of business client companies that meet specific economic
development criteria such as diversification,job creation, and higher average wages and
incomes. Research has indicated that it is important for rural incubators to tie into an
established consulting and mentoring partnership network to compensate for lack of
readily available resources.1"
A business development center, operated by Collier County CRA will serve incubation
needs of small manufacturing and other enterprises.
The IBDC has a unique opportunity, given its location on Hwy. 29 in Immokalee, to
serve multiple industries with its incubator. There are many available facilities and
locations suited to light manufacturing,service,high tech, and retailing enterprises.
While there are multiple sources for technical assistance programs crucial to development
of IBDC client businesses, the IBDC will utilize these technical assistance sources to
supplement its own program and will not attempt to duplicate existing programs that can
be utilized through partnerships with other sources.
Strategy
Product Strategy
The IBDC offers three products to its target audience: (1) a one —stop shop for
educational workshops and training (2) an Entrepreneurial School, and (3) assistance in
job creation.
Promotional Strategy
The promotional goal will be to introduce, develop and execute a strategy to position the
community of Immokalee to the world as a destination, port, playground and
1 Southwest Florida Regional Business Incubator Planning Study, 2009
Prepared for: Southwest Florida Regional Planning Council, 1926 Victoria Avenue, Fort Myers, FL
33901; Prepared by: Florida Gulf Coast University, Lutgert College of Business , Regional Economic
Research Institute, 10501 FGCU Boulevard South Fort Myers, FL 33965-6565.
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business/industrial center through the use of both traditional state, regional, national and
international media outlets and the use of new and emerging forms of communication
including but not limited to the Internet and various forms of social media.
I. Marketing,public relations and communications will center on the unique overall quality
of Immokalee but will necessarily include and promote individual entities and/or
attractions as appropriate or useful.
2. The Immokalee CRA will research and write news stories to highlight events, entities,
attractions for use by the media and promotion through web pages and social media.
3. Internet strategies will put to full use the changing and advancing practices for creative
and effective communication through the use of search engine optimization and online
penetration.
4. Support the IBDC by supporting the Immokalee CRA with work that includes the
creation of individual media itineraries or interviews; creation and implementation of
group destination press familiarization tours and Internet"virtual tours."
5. Create and submit articles to the press outlining activities and success stories.
6. Speak to civic groups about the opportunities available at the IBDC.
7. Make spokespeople, IBDC staff as well as current clients and graduates, available for
press interviews to consistently communicate to target groups.
8. Develop and distribute an informational/promotional piece describing IBDC mission and
entrepreneurial opportunities available through the IBDC.
9. Offer 2 open houses annually at the IBDC facility to include technical assistance partner
organizations.
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Immokalee Business Development Center Organizational Chart
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Job Descriptions
IBDC Manager
The IBDC Manager will provide.overall supervision and direction of IBDC staff and serves as.
manager for the IBDC ensuring that client.needs are met. The Manager will provide consulting
services to IBDC clients regarding the planning and operation of their businesses. Identifies and
pursues outside funding opportunities in support of IBDC and its programs.
Administrative Assistant
The Administrative Assistant will answer the telephone and routes calls. This position is
responsible for maintaining building entrance security, meeting and directing visitors, copying,
filing and other clerical duties for IBCD staff and clients; word processing, developing
spreadsheets, conducting basic research and data compilation. This position will cover for
receptionist during breaks,lunch, and at other times.
CRA/BCC Legal
Provide advice on an as needed basis for IBDC related issues.
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"-.3 CRA/BCC/OMB Budget/Financial
Provide consultation on operation and capital budget preparation and monitoring.
Facilities Management
Collier County Facilities Management performs general maintenance of interior of building.
Immediate Action Items
1. Annually, develop realistic and actionable budget for IBDC given agreement on current
needs and future direction of IBDC. Submit to BCC/CRA for approval.
2. Create an entrepreneurial resource library within IBDC facility suitable for development
of technical skills for IBDC clients and as a reference center for individuals wishing to
explore establishment of a new business within Immokalee.
3. Activate and maintain regional partnerships.
4. Complete an incubator facility feasibility study.
5. Seek funding package to construct an incubator facility in Immokalee.
6. Seek land for the construction of a facility.
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MISSION
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WELCOME TO THE IMMOKALEE BUSINESS DEVELOPMENT CENTER!
Entry Criteria
Prospective Clients are considered for admission to the Immokalee Business Development
Center(IBDC)without regard to race, sex,age, or disability. All prospective clients are required
to complete an application form(s) for admission and to submit a written Business Plan or
Business Executive Summary for review by the IBDC Manager. After review, the IBDC
Manager presents prospective clients to the Community Redevelopment Agency (CRA) Board
(or their designee)for final approval for admission.
Following submission of the Business Plan or Executive Summary, the IBDC Manager will
review and determine, in conjunction with the applicant(s), an expected date of graduation from
the IBDC program. Applicants can expect to continue to receive IBDC assistance for a
maximum for two (2)years.
The IBDC is essentially a business incubator "without walls". Currently,participants will not be
provided with lease space for their businesses. Staff will provide services both onsite (at the
business location)and off site (IBDC Office).
The application procedures are as follows:
Step 1: Start-up businesses are required to attend the IBDC Entrepreneurial School. This
is a set of six two hour classes taught by professionals who are knowledgeable
and experience in the successful business development. The purpose of the class
is to provide a realistic understanding of the critical issues that must be addressed
in any small business. Students are taught how to think,plan,act, and evaluate all
aspects of their potential business. The IBDC Entrepreneurial School is optional
for owners of existing businesses.
Step 2: After completing the IBDC Entrepreneurial School, students interested in
participating in the services and support provided by the IBDC will submit a
completed application package.
Step 3: A one on one interview is scheduled with IBDC Manager. During this interview,
an assessment of the clients' needs will be documented. Participants are advised
to bring their business plan or business summary. The IBDC Manager will
evaluate the person's passion and commitment for the business and whether or not
the individual is amenable to training and technical assistance.
Step 4: The IBDC Manager will then work with the participant to develop a work plan(in
concert with a business plan)that contains quarterly and annual milestones toward
the development and growth(and success)of the new or existing business.
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Step 5: Applications and Work Plan are then reviewed by the CRA Director and taken to
the CRA Advisory Committee (or designee) for final approval. Once the
applicant is accepted into the program,the services can begin immediately.
Step 6: IBDC Manager will meet periodically with participants to evaluate the Work
Plan. Quarterly meeting will measure the businesses' success attaining of the
milestones as laid out in the Work Plan. Services, support and professional
technical assistance will be provided for a two year timeframe. Should problems
arise or milestones not met,the IBDC Manager will work with the entrepreneur to
develop alternate strategies toward success.
Entrepreneur School
The purpose of the IBDC Entrepreneur School is to provide an approach and a method for
thinking tb ough development of a new business ideas or the growth of an existing small
business. The program provides direction to the entrepreneur on critical issues that must be
addressed in any small business if it is to have a reasonable chance to succeed in a competitive •
market.
Course Outline
Session I Identify traits shared by successful entrepreneurs. Review options for legal •
r-� structure of small business. Introduce concept of mission statement.
Session 2 Examine why every business should have a business plan.
Session 3 Dig more deeply into identifying"the business"idea.
Session 4 Identifying key elements of a successful marketing plan.
Session 5 Demonstrate a practical approach to financial planning.
Session 6 Alternative ways to start a business: buying an existing business; buying a
franchise.
Education/Development and Application/Evaluation
The services offered by the IBDC will be delivered in a two prong process:
Education/Development and Application/Evaluation.
Participants will be provided various resources and technical assistance on different issues in an
effort to educate them on managing a successful and viable business.
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To assess progress and record milestones,participant's application of resources and performance
will be evaluated during quarterly meetings and counseling sessions.
It is specifically acknowledged and agreed by the participant that while enrolled in the program,
the IBDC staff may make technical assistance suggestions regarding the operation of the client's
business, but client will make the final decision as to whether or not to accept and implement the
suggestions. Nothing contained in the application or in any other document between the client
and the IBDC shall be construed as creating an agency or partnership between the client(s) and
the IBDC.
Educational Services
Business Planning
Participants will learn the essential elements of a good business plan and the benefits of a
comprehensive, well thought out plan. Although IBDC staff will not write the business plan for
the participant, on-going assistance will be available during the construction of the business plan.
Another service provided by the IBDC is assisting participants in finding the best location for
their business.
Technical Support
Participants are assisted with instruction on Web Page design and upkeep, computer equipment
needs/assessment and office automation to fit the needs of each individual entrepreneurial
venture.
Financial Guidance
Participants are provided with resources on how to procure funding for their business venture.
The IBDC will use professionals from different financial institutions and government entities to
conduct workshops and seminars on a myriad of financial topics. The IBDC will maintain a data
base of potential funding sources.
Workshops
Topic oriented workshops will be provided as a means to deliver current/updated information.
Experienced professionals will provide training and seminars on graphic designs, research
methods,marketing,financing and web site design and development.
Counseling
IBDC Manager will meet monthly and quarterly with participants to evaluate business
performance and to assess whether or not resources are being applied properly or if additional
resources are required. During this session, a participant will be able to modify their business
plan to augment success.
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Mentoring/Networking
The IBDC will organize quarterly meetings to gather local business owners for the purpose of
networking and mentoring small business ventures.
Compulsory Services
Counseling and Advisory Services
The participant is obligated to allow the IBDC Manager to enter the firm's premises to review
and inspect its books and records for the purpose of monitoring performance. A mandatory
quarterly meeting to review all aspects of business performance; including books will be
scheduled by the IBDC Manager. This meeting will allow the IBDC Manager and the
participant to evaluate the success of the business and develop strategies as needed.
Facilities and Equipment
Participants will have use or access to the following:
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• Conference Room
• Training Room
• Computer Lab
• Photo Copier
• Please note: there is a charge for copies,please see IBDC staff for current rates.
• Optional Services •
• The IBDC staff will assist the client(s)in retaining the following"optional services".
• Clerical Services
• Clients may select the following services; filing,photocopying,word processing,and
typing •
• Coordinated Shipping and Receiving, (i.e., Federal Express,Airborne and UPS).
• Administrative Polices
The Community Redevelopment Agency has the authority to establish the annual budget for the
IBDC.
The IBDC is a member of the National Business Incubation Association and the Florida Business
Incubation Association.
Staff
Staff for the IBDC consists of the Immokalee CRA Executive Director, the IBDC Manager, an
Administrative Assistant and various instructors.
Business Hours
The normal business hours for the IBDC are 8:00 a.m. to 5:00 p.m.,Monday through Friday.
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Exit Criteria I
The business graduation under normal circumstances will be after two(2)year period.However,
businesses may be evaluated on a case-base-case basis. A recommendation made by the IBDC
Manager, with the CRA Board's approval,may allow a client to stay beyond the incubation
period.
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. •SECTION III -APPLICATION FORMS
IBDC Application Form
Name:
Name of your business:.
Business physical address:
Business postal mailing address:
Other mailing address:
Business email address:
Business phone number:
Business web site:
Business social network sites:
How long have you been in business?
Over 3 years
1 -3 years
Less than 1 year
Under what business form do you operate?
Sole proprietor
Partnership •
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Corporation
Co-Operative
Non-Profit
None as yet
Business net income: Household annual income:
Including yourself,how many employees does your business currently support?
Full Time/with benefits
Full Time/no benefits
Part Time/Seasonal
Part Time/Year Round
Part Time/As needed
Do you anticipate a need to hire in the next 18 months? Yes No
Full Time/with benefits
Full Time/no benefits
Part Time/Seasonal
Part Time/Year Round
Part Time/As needed
What may prevent you from hiring?
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Please tell us about your business service or product.
The IBDC Entrepreneur School will focus on key aspects of a small business. You will receive
assistance from the instructor, other participants and various other resources. Please tell us what
three things you'd like to work on during this series and how meeting these goals will impact
your business.
Please read the paragraph below and sign your application. All owners, officers, or partners
must also sign. You may attach additional signature pages as necessary.
The information provided in this application is accurate to the best of my knowledge. I
understand that personal and/or business information may be requested of me pursuant to this
application and I give my consent for such information to be provided. I agree to provide
financial and other information necessary to measure the success of the series. I understand that
ifI am accepted, I will be required to sign a formal agreement between IBDC and me.
Signature Signature
Printed Name Printed Name
Date Date
Please attach to your completed application:
IBDC Information Sheet
Business plan or business executive summary(if you have one).
Marketing plan(if you have one).
Brochure,business card,rack card,and other marketing collateral in use
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LBDC Information Sheet` •
Name:
Name of your business:
What are your own greatest strengths?
What are greatest strengths of your business?
What are your most persistent business challenges? (Check all that apply.)
Financing
Operating capital
Supply
Taxes,fees,permits, licenses
My location
Meeting business demands
Recordkeeping •
Making enough money to support myself and my family
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Making enough money to support/grow my business
Getting the word out to my customers
Keeping in touch with other business people
Employee relations/legal issues
Getting a loan
Time Management
Seasonal nature of business
Business/Family Conflicts
Finding good employees
Doing everything myself
Not enough time for me/my family
Other
Do you have a need for capital for business expansion? yes no
How much capital might you need?
Have you written a business plan? yes no Last updated?
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If`no"do you want to create your business plan as one of your goals for this ro am?
yes no
P �
Do you use a bookkeeper.or accountant? yes no
What recordkeeping system do you use?
Do you consult an attorney for business matters? yes no
When did you last pull your credit report?
What critical business tasks do you tend to put off?
Is your business a member of the Chamber of Commerce or other business affinity group?
yes no
Have you attended Chamber events/mixers? yes no
Is your business a member of any business association? yes no
What does your business most need from this IBDC Program?
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The IBDC program measures program success,in part,by changes in business and household income.
Your information is maintained as confidential and is never individually identifiable in our reporting.
This information is requested to offer information and resources most appropriate to the needs of your
business.Your responses are maintained as completely confidential.
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