TDC Minutes 03/26/2018 March 26,2018
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, March 26, 2018
LET IT BE REMEMBERED the Collier County Tourist Development Council in and
for the County of Collier, having conducted business herein, met on this date at 9:00 AM in
a REGULAR SESSION in Building "F"of the Government Complex,Naples,Florida
with the Following members present:
Chairman: Commissioner Donna Fiala
Vice Chairman: Susan Becker
Victor Rios
Clark Hill
Robert Miller
Ed (Ski) Olesky
Dan Sullivan
Michelle McLeod
Nancy Kerns
ALSO PRESENT: Jack Wert, Tourism Director
Ed Caum, Deputy Director, Sports Tourism/Marketing
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
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COLLIER COUNTY
Tourist Development Council
AGENDA
March 26, 2018
9:00 AM
Board of County Commission Chambers
Collier County Government Center
3299 Tamiami Trail East, 3rd Floor
Naples, FL 34112
Commissioner Donna Fiala, Chair
Susan Becker, Vice-Chair
Dan Sullivan
Nancy Kerns
Clark Hill
Robert Miller
Edward (Ski) Olesky
Councilor Victor Rios
Councilwoman Michelle McLeod
All interested parties are invited to attend, and to register to speak and to submit their
objections, if any, in writing, to the Council prior to the meeting if applicable. For more
information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability
who needs any accommodation in order to participate in this proceeding, you are entitled, at no
cost to you, to the provision of certain assistance. Please contact the Collier County Facilities
Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-
5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants
permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists
shall, before engaging in any lobbying activities (including, but not limited to, addressing the
Board of County Commissioners before the Board of County Commissioners and its advisory
boards, register with the Clerk to the Board at the Board Minutes and Records Department.
March 2018
Collier County Tourist Development Council Page 2 Printed 3/22/2018
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. Agenda and Minutes
A. Changes and Approval of Today's Agenda
B. Approval of prior TDC Meeting Minutes
1. February 26, 2018 TDC Meeting Minutes
5. Presentations
6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action
will be taken by one motion without separate discussion of each item. If discussion is desired by a
member of the Council, that item will be moved from the Consent Agenda and considered
separately under New Business or Old Business.
A. Coastal Zone Management
B. Beach Park Facilities
C. Tourism Division
7. New Business
A. Recommend approval of Tourist Development Tax Promotion funding to support the
upcoming May 2018 sports events up to $13,175 and make a finding that these expenditures
promote tourism.
B. Recommend approval of Amendment #2 to Agreement 16-7008 in support of the 2018 US
Open Pickleball Championships up to the amount of $122,500 for operating costs including
facility use fees and staff overtime and make a finding that these expenditures promote
tourism.
C. Recommendation to approve a Tourist Development Tax Promotion sponsorship of a
Rookery Bay National Estuarine Research Reserve (RBNERR) documentary produced by
Live Oak Productions for $25,000, and make a finding that this project promotes tourism.
D. Tourist Development Council (TDC) Appointment Review
March 2018
Collier County Tourist Development Council Page 3 Printed 3/22/2018
E. Recommendation that the Board declare that emergency conditions exist at Clam Pass inlet;
authorize an expedited procurement process to obtain quotes and quickly mobilize a
contractor; authorize the County Manager or his designee to negotiate and execute a
contract to be presented to the Board for “after-the-fact” approval at the next regularly
scheduled meeting; authorize Tourist Development Tax funding and the associated budget
amendment for this project; and make a finding that this item promotes tourism. (Fiscal
Impact $434,500)
8. Old Business
9. Council Member Discussion
10. Marketing Partner Reports
A. Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing,
Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles
Partners - Website Activity, Digital & Social Media- Paradise Advertising, Book Direct,
County Museums County Museums
11. Tourism Staff Reports
A. Tourism Staff Reports - Director, Group Sales, Leisure & Travel Trade Sales, Special
Markets, Sports Marketing, Public Relations & Communications, Film Office,
International Representatives, Visitor Centers
12. Detailed Staff Reports
A. Detailed Staff Report
13. Next Scheduled Meeting
A. Next Scheduled Meeting Date/Location - April 23, 2018 Collier County Government Center,
Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112
14. Adjournment
March 26,2018
7. New Business
These items are for review and recommendation by the TDC and have not been reviewed by another
County Advisory Board and are to be considered for funding by a majority vote and with a finding that
each request promotes tourism.
A. Recommend approval of Tourist Development Tax Promotion funding to support the
upcoming May 2018 sports events up to$13,175 and make a finding that these expenditures
promote tourism.
Mr.Caum presented the Executive Summary"Recommend approval of Tourist Development Tax
Promotion funding to support the upcoming May 2018 sports events up to$13,175 and make a
finding that these expenditures promote tourism"dated March 26,2018 for consideration. The
proposed funding includes: Sweetbay Memorial Classic(soccer event)to be held at North Collier
Regional Park from May 26—28th in the amount of$7,375 and the(ITF USIA International Tennis
Federation—US Tennis Association)Women's Pro Circuit to be held at Naples Bath and Tennis
Club from May 26—June 2nd 2018 in the amount of$4,000.
The Council requested Staff provide the participants profile and identify the sport in future
summaries and incorporate a brief synopsis on the past history of room nights generated by
reoccurring events (Mr. Caum to work with Mr. Sullivan to develop the reporting format).
Ms.Becker moved to recommend the Board of County Commissioners approve Tourist
Development Tax Promotion funding to support the upcoming May 2018 sports events up to
$13,175 and finds the expenditures promote tourism. Second by Mr.Sullivan. Carried
unanimously 9--0.
B. Recommend approval of Amendment#2 to Agreement#16-7008 in support of the 2018 US
Open Pickleball Championships up to the amount of$122,500 for operating costs including
facility use fees and staff overtime and make a finding that these expenditures promote
tourism.
Mr.Wert presented the Executive Summary "Recommend approval of Amendment#2 to Agreement
#16-7008 in support of the 2018 US Open Pickleball Championships up to the amount of$122,500
for operating costs including facility use fees and staff overtime and make a finding that these
expenditures promote tourism"dated March 26,2018 for consideration. He noted the expenditure
was previously approved in the amount of$116,000 and been increased by$6,500 to a total of
$122,500 in order to accommodate the operations for the increased number of courts(trash cans,
dumpsters,generators,etc.).
The Council requested Staff provide a report on the history of the Return on Investment for the
funds expended on the tournament.
Mr.Miller moved to recommend the Board of County Commissioners approve Amendment#2 to
Agreement 016-7008 in support of the 2018 US Open Pickleball Championships up to the amount
of$122,500 for operating costs including facility use fees and staff overtime and finds the
expenditure promote tourism. Second by Mr. Olesky. Carried unanimously 9--0.
C. Recommendation to approve a Tourist Development Tax Promotion sponsorship of a Rookery
Bay National Estuarine Research Reserve(RBNERR)documentary produced by Live Oak
Productions for$25,000,and make a finding that this project promotes tourism.
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March 26,2018
Speaker
Neil Dorrill,Pelican Bay Services Division Administrator reported:
• The recent storms(Irma and Nate)caused substantial beach erosion and escarpment in the
Clam Bay Pass area.
• The storms also caused accretion of sand in the Pass which needs to be removed to ensure
the proper flow of tides flush in the backwater areas.
• Surveys indicate 8,000 cubic yards of sand need to be dredged to open up the Pass.
• The event is deemed an emergency as turtle nesting season begins May 1, and the work
needs to be completed before the onset of the nesting.
Mr.Rios moved to recommend the Board of County Commissioners declare that emergency
conditions exist at Clam Pass inlet;authorize an expedited procurement process to obtain quotes
and quickly mobilize a contractor;authorize the County Manager or his designee to negotiate and
execute a contract to be presented to the Board for"after-the-fact"approval at the next regularly
scheduled meeting;authorize Tourist Development Tax funding and the associated budget
amendment for this project (Fiscal Impact$434,500) and finds the expenditures promote
tourism. Second by Mr.Hill
During Committee discussion,the following was noted by Mr.Dorrill:
• This is the third time in 3 years the area has been dredged,the last time a mechanical dredge
was utilized and this proposal incorporates the use of hydraulic equipment.
• Installing hard structures in the area to aid in a long term solution to the accretion is not
feasible due the environmental features associated with the area.
• The proposal has been approved by the Pelican Bay Foundation.
• The work is deemed"after the fact"and the solicitation and execution of the contract will
occur prior to recommendation by the TDC and final approval by the Board of County
Commissioners.
Motion carried unanimously 9—0.
8. Old Business
These items have been continued from a previous TDC meeting, or are reoccurring reports for review by the
TDC.
None
9. Council Member Discussion
Mr.Sullivan provided an update on the Sports Complex noting that the construction manager has been
hired,development of the"Naming Ordinance"is underway and input is being garnered from parents,
coaches, Staff,teachers,Sheriffs Office, local sports clubs,etc.for development of the facility. Design
concepts also include the development of non-traditional uses such as running hills given those who
train in the area travel to compete on other geographic features not found in Southwest Florida.
Ms.McLeod thanked Amanda Townsend,Museum Director for accompanying her on a tour of 3
County museums.
Ms.Becker represented the TDC at a press conference at the Naples Zoo and the ribbon cutting
ceremony for the Naples Depot.
Ms.Kerns reported informal polls where she works return all favorable responses from those visiting
the area.
Mr. Olesky reported a ribbon cutting ceremony was held for the opening of the pier at Lake Trafford
and thank those who attended the event.
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March 26,2018
There being no further business for the good of the County,the meeting was adjourned by order
of the chair at 11:18 A.M.
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
P 1
Chairman,Commissioner Donna Fiala
These minutes approved by the Board/Committee on t//x.31/ as presented / or as
amended
7
April 2018
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. Agenda and Minutes
A. Changes and Approval of Today's Agenda
B. Approval of prior TDC Meeting Minutes
1. March 26,2018 TDC Meeting Minutes
5. Presentations
6. Consent Agenda-All Matters listed under this agenda item are considered to be routine and action
will be taken by one motion without separate discussion of each item. If discussion is desired by a
member of the Council,that item will be moved from the Consent Agenda and considered
separately under New Business or Old Business.
A. Coastal Zone Management
1. Recommendation to approve and authorize the Chairman to execute Contract No.
17-7188 to provide Fixed Term Professional Engineering Services for Nearshore
Hardbottom Monitoring of Collier County's coast by CSA Ocean Sciences,Inc.,and
authorize the Chairman to execute Work Order with CSA Ocean Sciences,Inc.for
Time and Material not to exceed$168,406.26,and make a finding that this
expenditure promotes tourism.
2. Recommendation to approve Change Order No. 1 to Purchase Order 45-185929
with Ferreira Construction Co.Inc.in the amount of$92,578.50(Project No.90064)
and make a finding that this item promotes tourism.
3. Recommendation to approve and authorize the Chairman to execute Change Order
No. 1 to Contract No. 14CO1 with the Florida Department of Environmental
Protection Bureau of Beaches and Coastal Systems Beach Management Funding
Assistance Program for Collier County Beach Nourishment and make a finding that
this item promotes tourism.
B. Beach Park Facilities
C. Tourism Division
7. New Business
Collier County Tourist Development Council Page 2 Printed 4/19/2018
April 2018
A. Recommendation to approve Tourist Development Tax Promotion funding to support the
upcoming June 2018 sports event up to$15,300 and make a finding that these expenditures
promote tourism.
B. Recommendation to approve six(6)Collier County Tourist Development Council Grant
Applications for Beach Park Facilities for Fiscal Year 2019 in the total amount of
$2,510,000 and to make the finding that the project expenditures promote tourism.
8. Old Business
A. Tourist Development Tax Funds FY 18 First Quarter Financial Review
9. Council Member Discussion
10. Marketing Partner Reports
A. Marketing Partner Reports- Research Data Services, Paradise Advertising& Marketing,
Inc., LHG(Lou Hammond Group), Collier County Tourist Tax Collections, Miles
Partners-Website Activity, Digital&Social Media-Paradise Advertising, Book Direct,
County Museums
11. Tourism Staff Reports
A. Tourism Staff Reports- Director,Group Sales,Leisure&Travel Trade Sales,Special
Markets,Sports Marketing,Public Relations&Communications,Film Office,
International Representatives,Visitor Centers
12. Detailed Staff Reports
A. Detailed Staff Report
13. Next Scheduled Meeting
14. Adjournment
Collier County Tourist Development Council Page 3 Printed 4/19/2018