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TDC Agenda 03/26/2018COLLIER COUNTY Tourist Development Council AGENDA March 26, 2018 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Donna Fiala, Chair Susan Becker, Vice-Chair Dan Sullivan Nancy Kerns Clark Hill Robert Miller Edward (Ski) Olesky Councilor Victor Rios Councilwoman Michelle McLeod All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112- 5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. March 2018 Collier County Tourist Development Council Page 2 Printed 3/22/2018 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. February 26, 2018 TDC Meeting Minutes 5. Presentations 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management B. Beach Park Facilities C. Tourism Division 7. New Business A. Recommend approval of Tourist Development Tax Promotion funding to support the upcoming May 2018 sports events up to $13,175 and make a finding that these expenditures promote tourism. B. Recommend approval of Amendment #2 to Agreement 16-7008 in support of the 2018 US Open Pickleball Championships up to the amount of $122,500 for operating costs including facility use fees and staff overtime and make a finding that these expenditures promote tourism. C. Recommendation to approve a Tourist Development Tax Promotion sponsorship of a Rookery Bay National Estuarine Research Reserve (RBNERR) documentary produced by Live Oak Productions for $25,000, and make a finding that this project promotes tourism. D. Tourist Development Council (TDC) Appointment Review March 2018 Collier County Tourist Development Council Page 3 Printed 3/22/2018 E. Recommendation that the Board declare that emergency conditions exist at Clam Pass inlet; authorize an expedited procurement process to obtain quotes and quickly mobilize a contractor; authorize the County Manager or his designee to negotiate and execute a contract to be presented to the Board for “after-the-fact” approval at the next regularly scheduled meeting; authorize Tourist Development Tax funding and the associated budget amendment for this project; and make a finding that this item promotes tourism. (Fiscal Impact $434,500) 8. Old Business 9. Council Member Discussion 10. Marketing Partner Reports A. Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing, Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website Activity, Digital & Social Media- Paradise Advertising, Book Direct, County Museums County Museums 11. Tourism Staff Reports A. Tourism Staff Reports - Director, Group Sales, Leisure & Travel Trade Sales, Special Markets, Sports Marketing, Public Relations & Communications, Film Office, International Representatives, Visitor Centers 12. Detailed Staff Reports A. Detailed Staff Report 13. Next Scheduled Meeting A. Next Scheduled Meeting Date/Location - April 23, 2018 Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 14. Adjournment 03/26/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.B.1 Item Summary: February 26, 2018 TDC Meeting Minutes Meeting Date: 03/26/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 03/20/2018 2:56 PM Submitted by: Title: Division Director - Tourism – Tourism Name: Jack Wert 03/20/2018 2:56 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 03/20/2018 3:35 PM Tourism Jack Wert Director Completed 03/20/2018 3:36 PM County Manager's Office Kelly Green Executive Director Skipped 03/21/2018 2:26 PM Tourist Development Council Jack Wert Meeting Pending 03/26/2018 9:00 AM 4.B.1 Packet Pg. 4 February 26, 2018 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, February 26, 2018 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building “F” of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Donna Fiala Vice Chairman: Susan Becker Victor Rios Clark Hill (Excused) Robert Miller Ed (Ski) Olesky Dan Sullivan Michelle McLeod Nancy Kerns ALSO PRESENT: Jack Wert, Tourism Director Ed Caum, Deputy Director, Sports Tourism/Marketing Gary McAlpin, Manager, Coastal Zone Management Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator Barry Williams, Director, Parks and Recreation Michelle Arnold, Director, Public Transportation & Neighborhood Enhancement Amanda Townsend, Museum Director, Collier County Museums 4.B.1.a Packet Pg. 5 Attachment: February 26 (5170 : February 26, 2018 TDC Meeting Minutes) February 26, 2018 2 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. CALL TO ORDER – Commissioner Fiala Commissioner Fiala called the meeting to order at 9:00 A.M. 2. PLEDGE OF ALLEGIANCE Pledge of Allegiance was recited. 3. ROLL CALL A quorum was established. 4. AGENDA AND MINUTES A. Changes and Approval of Today’s Agenda Ms. Becker moved to approve the Agenda subject to the additions of items:  7.F – Funding for Marco Island Chamber of Commerce Sign  7G.i. – Contract 18-7283 – Collier Creek Emergency Dredging Project  7G.ii – RFP 17-7188 – Nearshore Biological Monitoring  7.G.iii – Contract 18-7239 – Dredging of Wiggins and Doctors Passes  7.G.iv – Resiliency Feasibility Discussion Second by Mr. Rios. Carried unanimously 8 – 0. B. Approval of prior TDC Meeting Minutes i. Regular Meeting 1/22/2018 Ms. Becker moved to approve the minutes of the January 22, 2018 meeting as presented. Second by Mr. Rios. Carried unanimously 8 – 0. 5. PRESENTATIONS/PUBLIC COMMENT None 6. CONSENT AGENDA All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s) will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management These items have been before the Coastal Advisory Committee (CAC) and have received a recommendation by majority vote of the CAC to proceed with the requested work after further recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a finding that each project promotes tourism. iv. Easement Modification 41851 Executive Summary “Recommendation to approve and authorize the Chairman to execute the Sovereignty Submerged Lands Easement Modification as required to add the permit for Doctor’s Pass and Moorings Bay” dated February 26, 2018. B. Beach Park Facilities These items have been before the Parks and Recreation Advisory Board (PARAB) and have received a recommendation by majority vote of the PARAB to proceed with the requested work after further 4.B.1.a Packet Pg. 6 Attachment: February 26 (5170 : February 26, 2018 TDC Meeting Minutes) February 26, 2018 3 recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a finding that each project promotes tourism. None C. Tourism Division None Mr. Rios moved to recommend the Board of County Commissioners approve the item listed on the Consent Agenda and finds the item promotes tourism. Second by Ms. McLeod. Carried unanimously 8 – 0. 7. NEW BUSINESS These items are for review and recommendation by the TDC and have not been reviewed by another County Advisory Board and are to be considered for funding by a majority vote and with a finding that each request promotes tourism. A. Event Funding Requests i. Sports Event Funding Requests – Ed Caum Mr. Caum presented the Executive Summary “Recommend approval of Tourist Development Tax Promotion funding to support the six upcoming April 2018 Sports Events up to $33,500 and make a finding that these reimbursable expenditures promote tourism” dated February 26, 2018. He noted:  Staff refined the format of the presentation whereby there is an amount requested by the applicant and a Staff recommendation for the funding.  The events include the USTA (Untied States Tennis Association) Adult Wheelchair Tennis from April 5 – 8 at Naples Bath and Tennis Club - $3,700; Azzuri Storm Spring Shootout, a soccer event at North Collier Regional Park from April 6 – 9 - $5,900; USTA Clay Court Championship at Naples Bath and Tennis Club from April 9 – 14 - $3,750.  Staff will be notifying the applicant upon approval of the grant on the requirement to display the CVB logos on promotional materials and web site content. Mr. Rios moved to recommend the Board of County Commissioners approve Tourist Development Tax Promotion funding to support the six upcoming April 2018 Sports Events up to $33,500 and finds that these reimbursable expenditures promote tourism. Second by Ms. Kerns. Carried unanimously 8 – 0. B. Other TDT Funding Requests None C. Contract 18-7309 – “Tourism Website Services” Mr. Wert presented the Executive Summary “Recommendation to approve Tourist Development Tax funding and an Exemption of Competition for website services with Miles Partnership, LLP, in the annual amount of $300,000, authorize the Chairman to execute the attached contract, and make a finding that this expenditure promotes tourism” dated February 26, 2018 for consideration. He noted:  Staff is requesting the exemption as the vendor has just completed an overhaul of the CVB’s website content.  Miles Media has been the number one choice of the County during previous request for proposals. 4.B.1.a Packet Pg. 7 Attachment: February 26 (5170 : February 26, 2018 TDC Meeting Minutes) February 26, 2018 4  If a new vendor were engaged, it would be more expensive given the requirement to recreate the website content.  The website is supported by all browsers and the content is mobile friendly negating the necessity for an “app.”  A major overhaul of the website was completed 5 years ago and minor adjustments are made on a weekly basis.  The contract is for a 3-year period and the other content will be updated over the next 18 months. Mr. Rios moved to recommend the Board of County Commissioners approve Tourist Development Tax funding and an Exemption of Competition for website services with Miles Partnership, LLP, in the annual amount of $300,000, authorize the Chairman to execute the attached contract, and finds the expenditure promotes tourism. Second by Ms. Becker. Carried unanimously 8 – 0. D. Single Source Visit Florida Waiver Request Mr. Wert presented the Executive Summary “Recommendation to approve a Single Source Waiver Request for Visit Florida for the balance of FY 18 for destination marketing programs and make a finding that this expenditure promotes tourism” dated February 26, 2018 for consideration. He noted:  The funds are used for marketing programs for trade shows, co-op advertising, educational conferences, membership fees, etc.  The County has a $49,000 limit which has been reached and Staff is requesting the expenditure of approximately $150,000 of funds to continue the partnership.  Staff will be allocating approximately $125,000 in the next budget cycle to ensure future waivers are not required to be approved by the County. Mr. Sullivan moved to recommend the Board of County Commissioners approve a Single Source Waiver Request for Visit Florida for the balance of FY 18 for destination marketing programs and finds the expenditure promotes tourism. Second by Mr. Rios. Carried unanimously 8 – 0. E. TDC Expiring Terms Mr. Wert reported Mr. Olesky and Ms. Becker’s terms are expiring in April and he anticipates bringing an item forth at the March meeting for a recommendation to the Board of County Commissioners on their requests for re-appointment. F. Funding for Marco Island Chamber of Commerce Sign Mr. Wert presented the Executive Summary “Recommendation to approve Tourist Development Tax marketing funding to replace the Marco Island Chamber of Commerce Visitor Information sign damaged by Hurricane Irma and make a finding that this expenditure promotes tourism” dated February 26, 2018 for consideration. He noted the organization is requesting $7,010 for replacement of their sign destroyed during Hurricane Irma. If funding is approved, the Paradise logo will be incorporated into the sign. Speaker Dianna Dohm, Marco Island Chamber of Commerce reported the dollar amount of the damage did not meet the deductible for their insurance policy, so no proceeds are available. A member donated $2,000 for the sign, which is anticipated to be installed within 90 days. The project includes digital signage in the vestibule of the building. 4.B.1.a Packet Pg. 8 Attachment: February 26 (5170 : February 26, 2018 TDC Meeting Minutes) February 26, 2018 5 Mr. Rios moved to recommend the Board of County Commissioners approve Tourist Development Tax marketing funding for $7,010.00 to replace the Marco Island Chamber of Commerce Visitor Information sign damaged by Hurricane Irma and finds the expenditure promotes tourism. Second by Ms. McLeod. Carried unanimously 8 – 0. G. Coastal Zone Management i. Contract 18-7283 – Collier Creek Emergency Dredging Project Mr. McAlpin presented the Executive Summary “Recommendation to ratify the County Manager's approval of Contract No.: 18-7283 with Brance Diversified, Inc. for the emergency dredging of Collier Creek for a not-to-exceed price of $569,069 and make a finding that this item promotes tourism (Project No. 50154)” dated February 26, 2018 for consideration. He noted:  The contract is an “after the fact” approval given it was deemed an emergency event and recommended for approval at the December 8, 2017 Tourist Development Council special meeting.  Three bidders were deemed qualified for the work with the contract awarded to the lowest bidder whose price was substantially less than the other two quotes.  Staff completed a thorough investigation of the quote and determined the vendor was qualified to complete the project.  The project is 60 percent complete and any work necessary to repair the groin in the area will be undertaken at a later date. Mr. Rios moved to recommend the Board of County Commissioners ratify the County Manager's approval of Contract No.: 18-7283 with Brance Diversified, Inc. for the emergency dredging of Collier Creek for a not-to-exceed price of $569,069 and finds the item promotes tourism (Project No. 50154). Second by Ms. Kerns. Carried unanimously 8 – 0. ii. RFP 17-7188 – Nearshore Biological Monitoring Mr. McAlpin presented the Executive Summary “Recommendation to approve the ranked list of designed professionals pursuant to RFP No. 17-7188, “Professional Services for Nearshore Hardbottom Monitoring,” and authorize staff to negotiate a contract with the top ranked firm CSA Ocean Sciences, Inc. for subsequent Board of County Commissioners approval; or, if contract negotiations are unsuccessful, to authorize staff to commence contract negotiations with the second ranked proposer, APTIM Environmental & Infrastructure, Inc., and make a finding that this item promotes tourism (Project No. 90033) dated February 26, 2018 for consideration. He noted the annual work is required as part of the permits issued to the County by the Florida Department of Environmental Protection (FDEP) and US Army Corps of Engineers. Mr. Rios moved to recommend the Board of County Commissioners approve the ranked list of designed professionals pursuant to RFP No. 17-7188, “Professional Services for Nearshore Hardbottom Monitoring,” and authorize staff to negotiate a contract with top ranked firm CSA Ocean Sciences, Inc. for subsequent Board of County Commissioners approval; or, if contract negotiations are unsuccessful, to authorize staff to commence contract negotiations with the second ranked proposer, APTIM Environmental & Infrastructure, Inc., and finds the item promotes tourism (Project No. 50154). Second by Ms. McLeod. Carried unanimously 8 – 0. iii. Contract 18-7239 – Dredging of Wiggins and Doctors Passes Mr. McAlpin presented the Executive Summary Executive Summary “Recommendation to award Invitation to Bid No. 18-7239 to Ferreira Construction Southern Division Co., Inc. in the 4.B.1.a Packet Pg. 9 Attachment: February 26 (5170 : February 26, 2018 TDC Meeting Minutes) February 26, 2018 6 amount of $2,098,980 for the 2018 Wiggins Pass and Doctors Pass dredging projects, authorize necessary budget amendments, authorize the Chairman to execute the Agreement, and make a finding that this item promotes tourism (Project Nos. 80288 and 90549)” for consideration. He noted the work will initiate at Wiggins Pass and take approximately 2 – 3 months to finish at which time the contractor will mobilize for the dredging at Doctors Pass, which will take an additional 2 – 3 months to complete. Mr. Rios moved to recommend the Board of County Commissioners award Invitation to Bid No. 18-7239 to Ferreira Construction Southern Division Co., Inc. in the amount of $2,098,980 for the 2018 Wiggins Pass and Doctors Pass dredging projects, authorize necessary budget amendments, authorize the Chairman to execute the Agreement, and finds the item promotes tourism (Project Nos. 80288 and 90549). Second by Mr. Sullivan. Carried unanimously 8 – 0. v. Resiliency Feasibility Discussion Mr. McAlpin presented the “Feasibility Analysis of Building Collier County’s Coastal Resiliency” prepared by APTIM dated January 2018 for consideration. He noted:  The analysis is a planning tool for the County’s implementation of a Coastal Resiliency plan, which proposes to widen the beach template by approximately 50 feet, raise the elevation of the beach by 1 foot and raise the dunes approximately 2 feet.  Staff met with representatives of the FDEP to determine the feasibility of obtaining permits to perform the work.  Included in the analysis are Naples, Park Shore and Vanderbilt beaches however, the findings may be incorporated into the Pelican Bay beaches at a later date.  Indications were the FDEP is receptive to the approach which is likely permittable.  Forty-three beach profiles were analyzed and 28 template areas could be widened 50 feet; 7 widened 30 – 50 feet and 8 widened less than 30 feet.  Those that cannot be widened 50 feet may require other solutions such as the use of hard structures.  The goals of the resiliency plan are to protect upland structures and private/public interface of property and limiting the potential for backwash into the back bay areas. Under Committee discussion, the following was noted:  The analysis does not include Marco Island beaches, as there are no issues with the feasibility of the County obtaining permits for the work envisioned in the County’s long term planning process dedicated to the area.  The Marco Island beaches are much wider than the Naples/Collier County beaches with the main issue being feasibility of building dunes in the area and the resistance of this concept by some owners on first floor buildings due to the potential of obstructing visibility of the water. Mr. Sullivan moved to approve the “Feasibility Analysis of Building Collier County’s Coastal Resiliency.” Second by Mr. Olesky. Carried unanimously 8 – 0. 8. OLD BUSINESS These items have been continued from a previous TDC Meeting, or are reoccurring reports for review by the TDC. A. Beach Bus Update Ms. Arnold presented the “CAT Beach Bus” for informational purposes and provided an overview of the revised bus service highlighting: 4.B.1.a Packet Pg. 10 Attachment: February 26 (5170 : February 26, 2018 TDC Meeting Minutes) February 26, 2018 7  This is the second year of the service with this year’s route length being shortened, time frames of service increased and offering rides Friday thru Monday.  The service began on December 29, 2017 and the goal is to increase ridership to the beach areas by increasing the frequency of the bus service.  Initial data indicates ridership has increased substantially over last year. Under Committee discussion, the following was noted:  Consideration should be given to extending the end of the day service, given the time change in March and later sunsets.  At this point the service is most frequently utilized on Saturday and Monday, however consideration may want to be given to extending it to more days a week if tourist demand grows given those visiting on vacation are not restricted to weekend time frames – Staff noted the concept was to provide users of the beach an option on peak days of parking space usage in the area.  Adequate signage should be displayed at various locations and stops to identify the service and promote usage.  Staff is investigating options for additional parking facilities to promote park and rides for the program.  The rack cards promoting the program should be made available at various bus stops if feasible.  The three-year program is funded by grants and $25,000 of TDC funds for 3 years.  The buses will have WIFI service in the near future.  Consideration should be given to reviewing the Spanish translation portions of the promotional materials to ensure it conforms to an acceptable format. B. Pickleball Courts at East Naples Community Park – Information Only Mr. Williams presented “Bid Analysis Project: East Naples Community Park 2018 Pickleball Improvements ABB Project 17- 010” for informational purposes. He noted at the previous meeting bid costs for the 10 new courts were estimated between $300,000 and $400,000 and Staff received the official bid at $374,000. The work order has been executed and the construction has started. The Council requested Staff to provide an inventory of the total courts available in the County. C. Naples Depot Construction Bids Mr. Wert reported the bid acceptance deadline was extended to February 22 with one responsive bidder who Staff is working with on the project. He will provide an update at the next meeting. 9. COUNCIL MEMBER DISCUSSION Mr. Sullivan recommended Ms. Benedetto’s data be condensed to the monthly period of reporting. Commissioner Fiala noted discussions have occurred on the County developing a public golf course through a TDC/Parks and Recreation Division partnership. 10. MARKETING PARTNER REPORTS These reports are provided to TDC members on the digital link above to the County website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. 4.B.1.a Packet Pg. 11 Attachment: February 26 (5170 : February 26, 2018 TDC Meeting Minutes) February 26, 2018 8 Marketing Partner Reports – February 26, 2018 A. Research Data Services – Dr. Walter Klages Klages Research & Research Data Services, Inc. – Research Report Mr. Miller left at 11:28 a.m. Ms. Kerns left at 11:29 a.m. B. Paradise Advertising – Nicole Delaney/Glenn Bowman Paradise Advertising and Marketing, Inc – Marketing Report C. Lou Hammond Group - Jonell Modys “Lou Hammond Group and CVB PR Team Public Relations Report” D. Collier County Tourist Tax Collections – Jack Wert “Collier County Tax Collector Tourist Tax Collections” E. Miles Partners – Website Activity – Buzzy Ford “Web Site Analytics” F. Digital & Social Media- Paradise Advertising and Zebra Brazil “Brazil Social Media Marketing” G. Atilus – Search Engine Optimization “Digital/Social Media Marketing” H. Phase V - Fulfillment Services – Jack Wert “Phase V Fulfillment Services” 11. TOURISM STAFF REPORTS These activity reports are provided to TDC members on a digital link to the County’s website and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. A. Director B. Group Sales C. Leisure and Travel Trade Sales D. Sports Marketing E. Public Relations & Communications F. Film Office G. International Representatives H. Visitor Centers I. County Museums 12. DETAILED STAFF REPORTS Submitted 13. NEXT SCHEDULED MEETING DATE/LOCATION March 26, 2018 – 9:00 a.m. – Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 4.B.1.a Packet Pg. 12 Attachment: February 26 (5170 : February 26, 2018 TDC Meeting Minutes) February 26, 2018 9 ***** There being no further business for the good of the County, the meeting was adjourned by order of the chair at 11:59 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL ______________________________________________________ Chairman, Commissioner Donna Fiala These minutes approved by the Board/Committee on _________________ as presented________ or as amended ___________. 4.B.1.a Packet Pg. 13 Attachment: February 26 (5170 : February 26, 2018 TDC Meeting Minutes) 03/26/2018 EXECUTIVE SUMMARY Recommend approval of Tourist Development Tax Promotion funding to support the upcoming May 2018 sports events up to $13,175 and make a finding that these expenditures promote tourism. OBJECTIVE: To generate economic activity in Collier County by attracting and promoting sports tourism. CONSIDERATIONS: Collier County is scheduled to host the following events in May 2018. The Tourism Division Sports Marketing Team has attracted these events to our community. The projected hosting costs are based on past experience with similar events, the event funding application request, and the projected room nights from the event organizer. Event expenditures are paid by the event organizer up front. The Tourism Division proposes to reimburse the event organizer for field or court rental costs, officials fees, and operation support expenses based on room night visitation delivered to Collier County. These expenditures are authorized to be reimbursed through the BCC -approved Sports Assistance Program. Staff utilizes the BCC-approved Event Application Form (attached) to determine the appropriate amount of recommended funding based on an acquisition cost of fifteen dollars per room night, which is a sports tourism industry standard. Funding for this sports tourism event is subject to TDC recommendation and Board approval. Sweetbay Memorial Classic will take place May 26-28, 2018. This is the eighth time that this event is being held at North Collier Regional Park hosted by Mega Sports Events. The event is projected to attract 1,500 athletes and generate 500 room nights for Collier County, contributing an estimated $343,280 in direct visitor spending to the local economy and $3,562 in TDT revenue. The applicant has asked for $7,375. Staff recommends reimbursing up to the requested amount of $7,375. The expenses to be reimbursed up to $7,375 to Mega Sports Events are to offset expenses for officials, tournament sanctioning fees and field rental. In addition, Tourism will reimburse Parks & Recreation for staff overtime of up to $1,800. ITF USTA Women’s Pro Circuit will take place May 26 to June 2, 2018. This is the third time that this event is being held at Naples Bath & Tennis Club hosted by Global Sports Resorts, LLC.. The event is projected to attract 100 athletes and generate 300 room nights for Collier County, contributing an estimated $195,660 in direct visitor spending to the local economy and $2,237 in TDT revenue. The applicant has asked for $4,000. Staff recommends reimbursing up to the requested amount of $4,000. . The expenses to be reimbursed for up to $4,000 to Global Sports Resorts, LLC will be to offset expenses for officials. FISCAL IMPACT: Funding of up to $13,175 for this sports tourism event is included in the BCC approved FY 18 Tourism Division budget in Fund 184 for Sports Marketing Event support. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: Recommend approval of Tourist Development Tax Promotion funding to support the upcoming May 2018 sports events up to $13,175 and make a finding that these expenditures 7.A Packet Pg. 14 03/26/2018 promote tourism. Prepared by: Ed Caum, Deputy Director Tourism/Sports Marketing ATTACHMENT(S) 1. May Event Assistance Applications (PDF) 7.A Packet Pg. 15 03/26/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.A Doc ID: 5156 Item Summary: Recommend approval of Tourist Development Tax Promotion funding to support the upcoming May 2018 sports events up to $13,175 and make a finding that these expenditures promote tourism. Meeting Date: 03/26/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 03/19/2018 1:35 PM Submitted by: Title: Division Director - Tourism – Tourism Name: Jack Wert 03/19/2018 1:35 PM Approved By: Review: Tourism Kelly Green Deputy Director Review Skipped 03/19/2018 1:33 PM Tourism Kelly Green Tourism Division Completed 03/20/2018 3:41 PM Tourism Jack Wert Director Completed 03/21/2018 3:38 PM County Manager's Office Kelly Green Executive Director Skipped 03/21/2018 2:25 PM Tourist Development Council Jack Wert Meeting Pending 03/26/2018 9:00 AM 7.A Packet Pg. 16 7.A.1 Packet Pg. 17 Attachment: May Event Assistance Applications (5156 : May 2018 Sports Events) 7.A.1 Packet Pg. 18 Attachment: May Event Assistance Applications (5156 : May 2018 Sports Events) 7.A.1 Packet Pg. 19 Attachment: May Event Assistance Applications (5156 : May 2018 Sports Events) 7.A.1 Packet Pg. 20 Attachment: May Event Assistance Applications (5156 : May 2018 Sports Events) 7.A.1 Packet Pg. 21 Attachment: May Event Assistance Applications (5156 : May 2018 Sports Events) 7.A.1 Packet Pg. 22 Attachment: May Event Assistance Applications (5156 : May 2018 Sports Events) 7.A.1 Packet Pg. 23 Attachment: May Event Assistance Applications (5156 : May 2018 Sports Events) 7.A.1 Packet Pg. 24 Attachment: May Event Assistance Applications (5156 : May 2018 Sports Events) 7.A.1 Packet Pg. 25 Attachment: May Event Assistance Applications (5156 : May 2018 Sports Events) 7.A.1 Packet Pg. 26 Attachment: May Event Assistance Applications (5156 : May 2018 Sports Events) 7.A.1 Packet Pg. 27 Attachment: May Event Assistance Applications (5156 : May 2018 Sports Events) 7.A.1 Packet Pg. 28 Attachment: May Event Assistance Applications (5156 : May 2018 Sports Events) 7.A.1 Packet Pg. 29 Attachment: May Event Assistance Applications (5156 : May 2018 Sports Events) 7.A.1 Packet Pg. 30 Attachment: May Event Assistance Applications (5156 : May 2018 Sports Events) 7.A.1 Packet Pg. 31 Attachment: May Event Assistance Applications (5156 : May 2018 Sports Events) 7.A.1 Packet Pg. 32 Attachment: May Event Assistance Applications (5156 : May 2018 Sports Events) 7.A.1 Packet Pg. 33 Attachment: May Event Assistance Applications (5156 : May 2018 Sports Events) 7.A.1 Packet Pg. 34 Attachment: May Event Assistance Applications (5156 : May 2018 Sports Events) 7.A.1 Packet Pg. 35 Attachment: May Event Assistance Applications (5156 : May 2018 Sports Events) 7.A.1 Packet Pg. 36 Attachment: May Event Assistance Applications (5156 : May 2018 Sports Events) 7.A.1 Packet Pg. 37 Attachment: May Event Assistance Applications (5156 : May 2018 Sports Events) 7.A.1 Packet Pg. 38 Attachment: May Event Assistance Applications (5156 : May 2018 Sports Events) 7.A.1 Packet Pg. 39 Attachment: May Event Assistance Applications (5156 : May 2018 Sports Events) 7.A.1 Packet Pg. 40 Attachment: May Event Assistance Applications (5156 : May 2018 Sports Events) 7.A.1 Packet Pg. 41 Attachment: May Event Assistance Applications (5156 : May 2018 Sports Events) 7.A.1 Packet Pg. 42 Attachment: May Event Assistance Applications (5156 : May 2018 Sports Events) 7.A.1 Packet Pg. 43 Attachment: May Event Assistance Applications (5156 : May 2018 Sports Events) 7.A.1 Packet Pg. 44 Attachment: May Event Assistance Applications (5156 : May 2018 Sports Events) 7.A.1 Packet Pg. 45 Attachment: May Event Assistance Applications (5156 : May 2018 Sports Events) 03/26/2018 EXECUTIVE SUMMARY Recommend approval of Amendment #2 to Agreement 16-7008 in support of the 2018 US Open Pickleball Championships up to the amount of $122,500 for operating costs including facility use fees and staff overtime and make a finding that these expenditures promote tourism. OBJECTIVE: Approve the 2018 US Open Pickleball Championship event operating expenses subject to reimbursement. CONSIDERATIONS: The US Open Pickleball Championships will take place in Collier County at East Naples Community Park from April 21 - 28, 2018. This will be year three of a multi-year contractual commitment with Collier County to bring the US Open Championships to our community. The multi-year hosting commitment is a separate agreement with Spirit Promotions, Inc., the event organizer. This amendment will offset the following event operating expenses that Spirit Promotions will incur in support of the 2018 US Open Pickleball Championships. Each year the event is hosted in Collier County the operating expenses will be negotiated and presented for approval as an amendment to the Operating Expense agreement. The event promoter’s expenses listed below are eligible for reimbursement and proof of costs must be submitted along with the Post Event Report. Type of Expense Projected Cost East Naples Community Park (Paid directly by Collier County to Parks & Recreation $26,500 Trailer Restrooms $10,000 Portable Showers $ 5,000 Traffic Control Officers $ 4,000 Sunbelt Rentals Generators $15,000 Media & Volunteer Expenses $ 5,000 Traffic/Parking Shuttles $ 8,000 Forklift & Scissor Rental $ 3,000 Tent Rentals $ 8,000 Security $ 8,000 First Aide/Therapists $ 7,000 Player Promotional Items $18,000 Operating Expense Contingency $ 5,000 TOTAL PROJECTED EXPENSES $122,500 The US Open Pickleball Championship organizers project 1,500 participants and up to 10,000 spectators over the course of the 2018 eight-day event. FISCAL IMPACT: Funds in the amount of $122,500 are available in the BCC approved FY 18 Tourism Division budget in Promotion Fund 184 for these event operating expenses. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. 7.B Packet Pg. 46 03/26/2018 LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: For the Tourist Development Council to recommend approval of Amendment #2 to Agreement 16-7008 in support of the 2018 US Open Pickleball Championships up to the amount of $122,500 for operating costs including facility use fees and staff overtime and make a finding that these expenditures promote tourism. Prepared by: Jack Wert, Tourism Division Director ATTACHMENT(S) 1. Exhibit A Contract Amendment #2 (PDF) 2. Pickleball Operating Expenses Agreement 16-7008 (PDF) 7.B Packet Pg. 47 03/26/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.B Doc ID: 5171 Item Summary: Recommend approval of Amendment #2 to Agreement 16-7008 in support of the 2018 US Open Pickleball Championships up to the amount of $122,500 for operating costs including facility use fees and staff overtime and make a finding that these expenditures promote tourism. Meeting Date: 03/26/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 03/20/2018 3:08 PM Submitted by: Title: Division Director - Tourism – Tourism Name: Jack Wert 03/20/2018 3:08 PM Approved By: Review: Tourism Ed Caum Deputy Director Review Completed 03/20/2018 3:31 PM Tourism Kelly Green Tourism Division Completed 03/20/2018 3:34 PM Tourism Jack Wert Director Completed 03/20/2018 3:36 PM County Manager's Office Kelly Green Executive Director Skipped 03/21/2018 11:13 AM Tourist Development Council Jack Wert Meeting Pending 03/26/2018 9:00 AM 7.B Packet Pg. 48 7.B.1 Packet Pg. 49 Attachment: Exhibit A Contract Amendment #2 (5171 : Amendment #2 to Agreement 16-7008) 7.B.1 Packet Pg. 50 Attachment: Exhibit A Contract Amendment #2 (5171 : Amendment #2 to Agreement 16-7008) 7.B.1 Packet Pg. 51 Attachment: Exhibit A Contract Amendment #2 (5171 : Amendment #2 to Agreement 16-7008) 7.B.2 Packet Pg. 52 Attachment: Pickleball Operating Expenses Agreement 16-7008 (5171 : Amendment #2 to Agreement 16-7008) 7.B.2 Packet Pg. 53 Attachment: Pickleball Operating Expenses Agreement 16-7008 (5171 : Amendment #2 to Agreement 16-7008) 7.B.2 Packet Pg. 54 Attachment: Pickleball Operating Expenses Agreement 16-7008 (5171 : Amendment #2 to Agreement 16-7008) 7.B.2 Packet Pg. 55 Attachment: Pickleball Operating Expenses Agreement 16-7008 (5171 : Amendment #2 to Agreement 16-7008) 7.B.2 Packet Pg. 56 Attachment: Pickleball Operating Expenses Agreement 16-7008 (5171 : Amendment #2 to Agreement 16-7008) 7.B.2 Packet Pg. 57 Attachment: Pickleball Operating Expenses Agreement 16-7008 (5171 : Amendment #2 to Agreement 16-7008) 03/26/2018 EXECUTIVE SUMMARY Recommendation to approve a Tourist Development Tax Promotion sponsorship of a Rookery Bay National Estuarine Research Reserve (RBNERR) documentary produced by Live Oak Productions for $25,000, and make a finding that this project promotes tourism. OBJECTIVE: Approval of sponsorship for a new documentary about Rookery Bay for distribution through nation-wide Public Broadcasting stations. CONSIDERATIONS: Live Oak Productions has been commissioned by Rookery Bay National Estuarine Research Reserve (RBNERR) to produce a one-hour documentary on this unique eco system within Collier County. The Rookery Bay National Estuarine Research Reserve is managed by the Florida Department of Environmental Protection's Coastal Office in cooperation with the National Oceanic and Atmospheric Administration (NOAA). The production will be created between April 30th and December 15th, 2018 with a projected broadcast date with WGCU PBS TV in Fort Myers in April 2019, the week of Earth Day 2019. This documentary will provide the opportunity for our Collier County tourism message to reach a new audience through a proven track record of the PBS distribution network across the United States. Media and promotions are measured in dollars, and to have our message attached to a story and project that captures the historical accounts of the Rookery Bay National Estuary Research Reserve story will deliver strong return on investment for our area. We will reach millions of viewers watching the program in the 3 years of distribution beginning in 2019. The Tourism Division sponsorship will provide us with the following brand messaging opportunities: 15 Second commercial at the beginning of the 56-minute documentary Production of a 2-4-minute promotional piece on our destination for our use Three years of rebroadcast in the PBS Florida and national network Collier County Tourism Division Logo placement on the documentary as a presenting sponsor Collier County Tourism Division logo on the DVD cover produced fo r distribution in gift shops, book stores and other outlets; 50 DVDs for our Collier County Tourism Division promotional opportunities Social media promotion of the documentary on our website and on the Live Oak Productions website Participation in the various debut events of the documentary Additional promotional opportunities as outlined in the attached proposal from Live Oak Productions FISCAL IMPACT: Funding for the $25,000 sponsorship is available in the BCC approved FY 18 Tourism Budget. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG 7.C Packet Pg. 58 03/26/2018 RECOMMENDATION: Recommendation to approve a Tourist Development Tax Promotion sponsorship of a Rookery Bay National Estuarine Research Reserve (RBNERR) documentary produced by Live Oak Productions for PBS nationwide broadcast and make a finding that this project promotes tourism. Prepared by: Jack Wert, Tourism Director ATTACHMENT(S) 1. Collier_County_TDC_Sponsor_Info 2 (PDF) 7.C Packet Pg. 59 03/26/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.C Doc ID: 5181 Item Summary: Recommendation to approve a Tourist Development Tax Promoti on sponsorship of a Rookery Bay National Estuarine Research Reserve (RBNERR) documentary produced by Live Oak Productions for $25,000, and make a finding that this project promotes tourism. Meeting Date: 03/26/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 03/21/2018 2:47 PM Submitted by: Title: Division Director - Tourism – Tourism Name: Jack Wert 03/21/2018 2:47 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 03/21/2018 2:48 PM Tourism Ed Caum Deputy Director Review Completed 03/21/2018 3:02 PM Tourism Jack Wert Director Completed 03/21/2018 3:38 PM County Manager's Office Kelly Green Executive Director Skipped 03/21/2018 2:47 PM Tourist Development Council Jack Wert Meeting Pending 03/26/2018 9:00 AM 7.C Packet Pg. 60 Live Oak Production Group, Inc. Elam Stoltzfus, Producer 25362 NE Charles Pippin Road Blountstown, FL 32424 work 850-674-2902, cell 850-899-0883 elam@liveoakproductiongroup.com Jack Wert Executive Director Collier County Tourist Development Council 2800 N. Horseshoe Drive Naples, Florida 34104 (239) 252-2402 JackWert@CollierGov.net March 8th, 2018 Live Oak Production Group (LOPG) is requesting funds ($25,000) from Collier County Tourist Development Council (CCTDC) to make a feature-length PBS documentary on Rookery Bay. With $25,000 from CCTDC, LOPG will create a 15-second sponsorship slot to be shown before the the documentary screening on PBS. Page 1 7.C.1 Packet Pg. 61 Attachment: Collier_County_TDC_Sponsor_Info 2 (5181 : Rookery Bay Documentary Sponsorship) What is the Content of the Documentary? Rookery Bay: An Aquatic Paradise (wt) is a feature-length documentary that captures the essence of Rookery Bay, one of Southwest Florida’s most pristine estuaries. It tells the story of how humans have relied on the bay for over 3,000 years—and how people in modern times saw the value of Rookery Bay and worked together to preserve the bay for future generations. As a result of conservation efforts, Rookery Bay National Estuarine Research was formed and is the present-day steward of Rookery Bay and the adjacent Ten Thousand Islands. Since its founding 40 years ago, Rookery Bay National Estuarine Research Reserve (RBNERR) is considered a flagship research reserve and has served as a model for other research reserves across the nation. RBNERR manages the resources in their care through several avenues, including prescribed fire and exotic management. By careful stewardship, Rookery Bay continues to be an invaluable asset to the local economy from eco-tourism to commercial fishing. RBNERR is also a key connecting point in the community: they provide cutting- edge research to scientists around the world, have developed programs to educate local decision-makers using science-based recommendations, and work with the local school system to educate local students about marine biology and the local ecosystem. Because of the work done by RBNERR and others, Rookery Bay continues to be an aquatic paradise. Scope of Work for Educational Media Documents What is the Work? An educational media document created for Rookery Bay National Estuarine Research Reserve (RBNERR) by Live Oak Production Group (LOPG). Educational Media Document: (1) 56:40 minute PBS documentary including sponsor spots (PBS film). What are the goals of the Work? To develop an educational media document that shares the values, story, and mission of Rookery Bay National Estuarine Research Reserve with the general public. Page 2 7.C.1 Packet Pg. 62 Attachment: Collier_County_TDC_Sponsor_Info 2 (5181 : Rookery Bay Documentary Sponsorship) What is the timeline for the Work? April 30th to December 15th, 2018 with a projected broadcast date with Ft. Myers WGCU PBS TV in April 2019, the week of Earth Day 2019. Divided into 2 payments Payment 01 - # 1 “upon delivery of final scouting of locations and delivery of script outline for the one hour documentary”. (April 30, 2018) $12,500.00 Payment 02 - “Upon completion of final documentary, and delivery of same to WGCU- Public Broadcasting and DVD of finished documentary to Collier County”. (December 15, 2018) $12,500.00 Total $25,000.00 Anticipated outcome: The sponsor has an opportunity to reach a new audience through a proven track record across the United States through the distribution of media by PBS network. Media and Promotions may not necessarily be measured in dollars, but to have your message attached to a story and project that captured the historical accounts of the Rookery Bay National Estuary Research Reserve story. We know we will have millions of viewers watching the program in the 3 years of distribution. This is about connecting your message to loyal PBS audience. We do know that PBS fulfills an essential mission by providing trusted programming uniquely different from commercial broadcasting and by treating audiences as citizens, not just consumers. The result: an uncluttered, trustworthy sponsorship platform where your brand and message will truly resonate with audiences. With PBS its about your image, build a brand, greater impact, credible & memorable, building a relationship and with greater value. This project will bring a “return on investment” by informing, educating and entertaining with your brand and message to a national loyal PBS audience. Page 3 7.C.1 Packet Pg. 63 Attachment: Collier_County_TDC_Sponsor_Info 2 (5181 : Rookery Bay Documentary Sponsorship) Sponsor Benefits: Distribution through Public Television Stations (PBS) with a focus in Florida and a national release. Premium Sponsor includes: 1. Logo/name placement with a 15-second produced or provided sponsored video message and audio narrative at the beginning and the end of the one- hour documentary. Sample of a narrative: “Support for this program comes from the St. Joe Community Foundation, Inc. Dedicated to the heritage and cultural of North West Florida to improve the quality of life to those who live, work and play here.” 2. Logo/name placement on DVD cover. 3. Logo/name placement on promotional material produced, one-sheet, posters, websites, social networks along with web links connected to the sponsor when appropriate. 4. Logo/name placement in the presenting PBS media station, United States, and international media market distribution. 5. Logo/name placement on website (film promotional website), social media networks (Facebook, Twitter, Pinterest, YouTube, Vimeo, Google/ WordPress Blog, etc.) and links connected to the sponsor’s website. 6. Opportunities to partner and be recognized at public events such as screenings, lectures and presentations. 7. (50) DVD copies. 8. Name/logo placement on one-sheets, promotional material whenever feasible. 9. Exclusive presentations/screenings designed for corporate events. 10. Partnership host for premiere event and special screenings. 11. Access to a collection of high quality images to provide educational value to the project (this is negotiable depending on the purpose of usage). 12. Produce a short 2 to 4 minute story on the sponsor that will be featured on the social media and included on the DVD under the “sponsors” menu. Also made available to the sponsor for company social media and website placement. Page 4 7.C.1 Packet Pg. 64 Attachment: Collier_County_TDC_Sponsor_Info 2 (5181 : Rookery Bay Documentary Sponsorship) We are interested in developing a partnership that will promote, utilize and support the media content created to educate, inform and entertain the sponsors potential and target markets. Other opportunities include PBS Learning, a designated educational streaming channel for 3 to 7 grade students. Added educational supplements will be designed and included for the teachers and students. PBS Passport an on-line streaming channel for the documentary. Sample of recent video productions by Live Oak Production Group Rookery Bay National Estuary Research Research: https://youtu.be/ fCxtiF2NTdw The Great Florida Cattle Drive: https://youtu.be/FUWhzdOIRfw Clyde Butcher - Museum: https://youtu.be/6bC65fQpGIo EO Wilson Short 2017 https://youtu.be/aiUUI19B-yQ Page 5 7.C.1 Packet Pg. 65 Attachment: Collier_County_TDC_Sponsor_Info 2 (5181 : Rookery Bay Documentary Sponsorship) 03/26/2018 EXECUTIVE SUMMARY Tourist Development Council (TDC) Appointment Review _____________________________________________________________________________________ OBJECTIVE: Review applications for appointment to upcoming vacant positions on the Tourist Development Council (TDC). CONSIDERATIONS: Collier County Advisory Board appointments to vacant or expiring terms are advertised and the subsequent applicants are reviewed and a recommendation is sought from that specific advisory board. The County Commission then receives the applications and recommendations and makes the appointments. There are two term vacancies beginning in April 2018 on the Tourist Development Council (TDC). There is one expiring term in the “Non-Owner/Operator category and one in the Owner/Operator Collector of the Tax category. The County Commission office has received a total of 3 applications for these open positions on the TDC. All the applicants are listed below along with the applications supplied by each candidate. Susan Becker is employed by Neapolitan Enterprises as a Concierge on 3rd Street South in Naples. Ms. Becker has reapplied for the non-owner operator position, is a 15 plus year resident and is registered to vote in Collier County. Jacob Winge is employed by Sandalwood Village. Mr. Winge has applied for the non-owner operator position, is a 15 plus year resident and is registered to vote in Collier County. Edward (Ski) Olesky Owner of Airboats & Alligators, Lake Trafford Marina. Mr. Olesky has reapplied for the Owner/Operator C ollector of the tax position, is a 50-year resident and is registered to vote in Collier County. Staff requests that the TDC discuss all the applicants and make a recommendation for each of the open positions. This recommendation will be forwarded to the County Commission for final appointment. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. RECOMMENDATION: Staff requests a recommendation for two expiring openings on the TDC. Prepared by: Jack Wert, Tourism Director ATTACHMENT(S) 1. Application Becker TDC 2.16.18 (DOCX) 2. Application Winge TDC 2.13.18 (DOCX) 3. Advisory Board Application - Olesky (PDF) 7.D Packet Pg. 66 03/26/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.D Doc ID: 5173 Item Summary: Tourist Development Council (TDC) Appointment Review Meeting Date: 03/26/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 03/20/2018 3:52 PM Submitted by: Title: Division Director - Tourism – Tourism Name: Jack Wert 03/20/2018 3:52 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 03/20/2018 3:52 PM Tourism Ed Caum Deputy Director Review Completed 03/20/2018 3:59 PM Tourism Jack Wert Director Completed 03/20/2018 4:02 PM County Manager's Office Kelly Green Executive Director Skipped 03/21/2018 2:28 PM Tourist Development Council Jack Wert Meeting Pending 03/26/2018 9:00 AM 7.D Packet Pg. 67 Advisory Board Application Form Collier County Government 3299 Tamiami Trail East, Suite 800 Naples, FL 34112 (239) 252-8400 Application was received on: 2/16/2018 9:10:48 AM. Name: susan becker Home Phone: 2392617708 Home Address: 371 11th avenue south City: naples Zip Code: 34102 Phone Numbers Business: 2392938933 E-Mail Address: smsbecker@comcast.net Board or Committee: Tourist Development Council Category: Non-owner representative Place of Employment: Neapolitan Enterprises How long have you lived in Collier County: more than 15 How many months out of the year do you reside in Collier County: I am a year-round resident Have you been convicted or found guilty of a criminal offense (any level felony or first degree misdemeanor only)? No Not Indicated Do you or your employer do business with the County? No Not Indicated NOTE: All advisory board members must update their profile and notify the Board of County Commissioners in the event that their relationship changes relating to memberships of organizations that may benefit them in the outcome of advisory board recommendations or they enter into contracts with the County. Would you and/or any organizations with which you are affiliated benefit from decisions or recommendations made by this advisory board? No 7.D.1 Packet Pg. 68 Attachment: Application Becker TDC 2.16.18 (5173 : Advisory Board Nominations) Not Indicated Are you a registered voter in Collier County? Yes Do you currently hold an elected office? No Do you now serve, or have you ever served on a Collier County board or committee? Yes Tourist Development Council since 2002 Please list your community activities and positions held: Southwest Florida Concierges Association, SKAL, Third Street Merchants'Association, Old Naples Association,Friends of the CC Library, Naples Historical Society, Conservancy of SW Florida, Naples Sailing and Yacht Club, American Association of University Women with various leadership positions Education: MS University of Wisconsin; BA Rockford College; University of Edinburgh, Scotland; Richmond College, London;exchange professor Chester, England; Fellow National Writing Project Experience / Background Professor of English 32 years at Illinois Central College; honoree of Great Teachers; public speaker and presenter at national conferences; consultant Educational Testing Services; editor/writer/reviewer for professional publications; facilitator of discussion groups;event coordinator in Old Naples- bookings,contracts,performance. 7.D.1 Packet Pg. 69 Attachment: Application Becker TDC 2.16.18 (5173 : Advisory Board Nominations) Advisory Board Application Form Collier County Government 3299 Tamiami Trail East, Suite 800 Naples, FL 34112 (239) 252-8400 Application was received on: 2/13/2018 11:01:48 AM. Name: Jacob Winge Home Phone: 2393316501 Home Address: 4520 Benfield rd City: Naples Zip Code: 34114 Phone Numbers Business: 2393316501 E-Mail Address: jacobwingecr@gmail.com Board or Committee: Tourist Development Council Category: Non Owner Operator Place of Employment: Sandalwood Village How long have you lived in Collier County: more than 15 How many months out of the year do you reside in Collier County: I am a year-round resident Have you been convicted or found guilty of a criminal offense (any level felony or first degree misdemeanor only)? No Not Indicated Do you or your employer do business with the County? No Not Indicated NOTE: All advisory board members must update their profile and notify the Board of County Commissioners in the event that their relationship changes relating to memberships of organizations that may benefit them in the outcome of advisory board recommendations or they enter into contracts with the County. Would you and/or any organizations with which you are affiliated benefit from decisions or recommendations made by this advisory board? Yes 7.D.2 Packet Pg. 70 Attachment: Application Winge TDC 2.13.18 (5173 : Advisory Board Nominations) Potentially, of course I represent a nonprofit group which supports the museum system. And currently the system receives TDC funding, though that will go away in the near future. Are you a registered voter in Collier County? Yes Do you currently hold an elected office? No Do you now serve, or have you ever served on a Collier County board or committee? Yes Conservation Collier - 2016-present GMOC - 2017 - present Please list your community activities and positions held: Jacob has volunteered, supported, and served with a number of organizations and local boards including the Collier Republican Club, the Greater Naples Better Government Committee, the Friends of Rookery Bay, the East Naples Civic Association, the Friends of the Collier County Museums, Boys and Girls Club of Collier County, The Latchkey League, East Naples Kiwanis, the NAACP, and Youth Haven. He also serves on the Conservation Collier Land Acquisition Advisory Board and the Growth Management Advisory Committee. Education: BAS in Management - Florida SouthWestern MS in Management - Hodges (2018) Experience / Background Involved in eco-tourism in Collier County for over a decade and a fourth generation resident. Unparalleled knowledge of the industry, culture, history, and region as a whole. 7.D.2 Packet Pg. 71 Attachment: Application Winge TDC 2.13.18 (5173 : Advisory Board Nominations) 7.D.3 Packet Pg. 72 Attachment: Advisory Board Application - Olesky (5173 : Advisory Board Nominations) 7.D.3 Packet Pg. 73 Attachment: Advisory Board Application - Olesky (5173 : Advisory Board Nominations) 03/26/2018 EXECUTIVE SUMMARY Recommendation that the Board declare that emergency conditions exist at Clam Pass inlet; authorize an expedited procurement process to obtain quotes and quickly mobilize a contractor; authorize the County Manager or his designee to negotiate and execute a contract to be presented to the Board for “after-the-fact” approval at the next regularly scheduled meeting; authorize Tourist Development Tax funding and the associated budget amendment for this project; and make a finding that this item promotes tourism. (Fiscal Impact $434,500) OBJECTIVE: To quickly mobilize a contractor to address critical conditions at Clam Pass inlet and apply sand on the significantly eroded section of Clam Pass Park. CONSIDERATIONS: Clam Pass is a very small natural inlet affected by wave energy. The cumulative effects of an active tropical season including Hurricanes Irma and Nate, and several cold fronts in October through March caused significant shoaling of the inlet mouth and have eroded the beach access point at Clam Pass Park. A condition survey of the inlet and adjacent beach was completed on March 6, 2018. The total available sand within the permitted dredging template is approximately 8,000 cubic yards. The inlet channel (section A) and the immediate flood shoal area (section B) hold more than 6,000 cubic yards of sand while the interior part of the flood shoal (section C) holds approximately 2000 cubic yards within the permitted dredging template. The attached plans show the potential sand placement area. The total volume available within the inlet dredge template can be used to augment beach erosion and replenish the beach fill template between R42 and R43 in the Clam Pass Park access and concession area. The access and concession area receive the highest use and sand will be placed in this area where it is needed most. The estimate cost for the project is as follows: Activity Amount Engineering Services $75,000 Construction $275,000 Maintenance of Traffic and Security $25,000 Environmental Monitoring $15,000 Permitting $5,000 Project Contingency @ 10% $39,500 TOTAL $434,500 Staff is recommending that the Board finds that the critical inlet shoaling at Clam Pass has met the criteria for emergency maintenance dredging. These facts along with the importance of getting work underway prior to Turtle Nesting Season, supports staff's recommendation that the Board declare that emergency conditions exist. TDC BOARD RECOMMENDATION: This item is scheduled to be presented to the Tourist Development Council at their regularly scheduled meeting on March 26, 2018. PBSD BOARD RECOMMENDATION: This item is scheduled to be presented to the PBSD Board for approval at a Special Session on March 26, 2018 at 1:00 pm. FISCAL IMPACT: Funding for the proposed Clam Pass project is not presently budgeted. A budget amendment appropriating reserve funds from TDC Beach Renourishment/Pass 7.E Packet Pg. 74 03/26/2018 Maintenance Fund (195) Reserve for Capital Outlay in the amount of $434,500 will be necessary. GROWTH MANAGEMENT IMPACT: None LEGAL CONSIDERATIONS: Ordinance No. 92-60, as amended, provides that pass and inlet maintenance is an authorized expenditure of tourist development taxes. The Board of County Commissioners must make a finding that this expenditure of tourist development taxes promotes tourism. The Board may accept the recommendation of the Tourist Development Council or the Board may make its own finding and recommendation. Section 255.0525, Fla. Stat. and Section 8(17) of Collier County Ordinance No. 2017-08, as amended, authorizes the Board to alter the procedures required for competitive solicitation in any manner that is reasonable when emergency circumstances exist. The Board may find that emergency circumstances exist at Clam Pass inlet and Clam Pass park and auth orize waiver of the County’s Procurement Ordinance. This item has been approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: That the Board declare that emergency conditions exist at Clam Pass inlet; authorize an expedited procurement process to obtain quotes and quickly mobilize a contractor; authorize the County Manager or his designee to negotiate and execute a contract to be presented to the Board for “after-the-fact” approval at the next regularly scheduled meeting; authorize TDC funding and the associated budget amendment for this project; and make a finding that this item promotes tourism. (Fiscal Impact $434,500) Prepared by: Lisa Jacob, Project Manager, Pelican Bay Services Division ATTACHMENT(S) 1. 1-Plan-Clam-19Mar18 (PDF) 7.E Packet Pg. 75 03/26/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.E Doc ID: 5187 Item Summary: Recommendation that the Board declare that emergency conditions exist at Clam Pass inlet; authorize an expedited procurement process to obtain quotes and quickly mobilize a contractor; authorize the County Manager or his designee to negotiate and execute a contract to be presented to the Board for “after-the-fact” approval at the next regularly scheduled meeting; authorize Tourist Development Tax funding and the associated budget amendment for this project; and make a finding that this item promotes tourism. (Fiscal Impact $434,500) Meeting Date: 03/26/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 03/22/2018 7:49 AM Submitted by: Title: Division Director - Tourism – Tourism Name: Jack Wert 03/22/2018 7:49 AM Approved By: Review: Tourism Kelly Green Tourism Division Skipped 03/22/2018 7:47 AM Tourism Ed Caum Deputy Director Review Completed 03/22/2018 7:52 AM Tourism Kelly Green Director Skipped 03/22/2018 8:30 AM County Manager's Office Kelly Green Executive Director Skipped 03/22/2018 7:47 AM Tourist Development Council Jack Wert Meeting Pending 03/26/2018 9:00 AM 7.E Packet Pg. 76 7.E.1Packet Pg. 77Attachment: 1-Plan-Clam-19Mar18 (5187 : Clam Pass Dredging Project) 03/26/2018 Marketing Partner Reports Research Data Services Paradise Advertising & Marketing, Inc. LHG (Lou Hammond Group) Collier County Tourist Tax Collections Miles Partners - Website Activity Digital & Social Media- Paradise Advertising Book Direct County Museums County Museums ATTACHMENT(S) 1. MARKETING PARTNER RPT March TDC (PDF) 10.A Packet Pg. 78 03/26/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 10.A Doc ID: 5182 Item Summary: Marketing Partner Reports - Research Data Services, Paradise Advertising & Marketing, Inc., LHG (Lou Hammond Group), Collier County Tourist Tax Collections, Miles Partners - Website Activity, Digital & Social Media- Paradise Advertising, Book Direct, County Museums County Museums Meeting Date: 03/26/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 03/21/2018 2:58 PM Submitted by: Title: Division Director - Tourism – Tourism Name: Jack Wert 03/21/2018 2:58 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 03/21/2018 2:58 PM Tourism Ed Caum Deputy Director Review Completed 03/21/2018 3:03 PM Tourism Jack Wert Director Completed 03/21/2018 3:37 PM County Manager's Office Kelly Green Executive Director Skipped 03/21/2018 2:53 PM Tourist Development Council Jack Wert Meeting Pending 03/26/2018 9:00 AM 10.A Packet Pg. 79 Marketing Partner Reports March 26, 2018 10.A.1 Packet Pg. 80 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) RESEARCH REPORT Klages Research & Research Data Services, Inc. 10.A.1 Packet Pg. 81 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 3 Economic Indicators 10.A.1 Packet Pg. 82 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 4 Collier Direct Leisure and Hospitality Employment (Calendar Year)* Jan.Feb.Mar.Apr.May Jun.Jul.Aug.Sep.Oct.Nov.Dec. 2015 27,700 28,400 28,600 27,900 26,300 24,800 23,800 23,800 24,000 25,600 27,900 28,700 2016 29,000 29,700 29,700 29,000 27,500 25,900 25,000 24,800 24,800 26,300 28,500 29,300 2017 30,300 30,700 31,100 30,400 28,800 27,000 25,800 25,700 23,300 25,200 27,400 28,200 2018 28,700 23,000 24,000 25,000 26,000 27,000 28,000 29,000 30,000 31,000 32,000 MonthlyDirect Leisure and Hospitality Employment* SOURCE: Florida Department of Economic Opportunity, Labor Market Information, Current Employment Statistic Program (CES), Collier County Leisure and Hospitality Sector. Statistics updated for July 2016 –December 2017 as of March 2018. 2015 2016 2017 2018 10.A.1 Packet Pg. 83 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 5 Visitation Metrics -40.0% -30.0% -20.0% -10.0% 0.0% 10.0% 20.0% 30.0% Jan-16 Mar-16 May-16 Jul-16 Sep-16 Nov-16 Jan-17 Mar-17 May-17 Jul-17 Sep-17 Nov-17 Jan-18 Mar-18 Key Collier Visitation Metrics (%∆) % Change Visitors % Change RevPar RevPar Visitors 10.A.1 Packet Pg. 84 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 6 Visitation Metrics -20.0% -15.0% -10.0% -5.0% 0.0% 5.0% 10.0% 15.0% Jan-16 Mar-16 May-16 Jul-16 Sep-16 Nov-16 Jan-17 Mar-17 May-17 Jul-17 Sep-17 Nov-17 Jan-18 Mar-18 Key Collier Visitation Metrics (%∆) % Change Occupancy % Change ADR ADR OCC 10.A.1 Packet Pg. 85 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 7 Calendar Year 2018 Year To Date Data 10.A.1 Packet Pg. 86 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 8 Collier Comp Set Occupancy ADR RevPAR 2018 % ∆2018 % ∆2018 % ∆ Naples MSA 78.4%+5.3 $308.57 +9.9 $241.99 +15.7 Naples Upscale 83.4%+4.5 $394.50 +12.6 $328.94 +17.8 Miami-Hialeah 84.0%+5.3 $246.01 +10.0 $206.53 +15.8 Florida Keys 85.1%+3.1 $304.33 +0.3 $258.97 +3.4 Ft. Myers 83.2%+5.0 $190.41 +8.4 $158.44 +13.8 Sarasota-Bradenton 75.5%-1.2 $163.85 +2.5 $123.69 +1.3 Clearwater 74.4%-0.7 $150.34 +2.6 $111.83 +1.8 St. Petersburg 73.1%-3.4 $154.97 +0.3 $113.31 -3.1 Palm Beach County 81.5%-0.4 $242.62 +8.3 $197.69 +7.9 Ft. Lauderdale 82.8%-0.4 $189.11 +7.2 $156.67 +6.8 Florida 76.5%+2.2 $163.29 +6.0 $124.88 +8.3 SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2018 (January –February) 10.A.1 Packet Pg. 87 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 9 Collier Comp Set –Occupancy (%) SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2018 (January –February) Trans % ∆17-18 Grp % ∆17-18 Total Naples MSA 44.5%+1.2 33.8%+11.5 78.4% Miami-Hialeah 57.4%+1.0 21.8%+15.6 84.0% Florida Keys 71.1%-1.2 13.4%+34.4 85.1% Ft. Myers 60.2%+7.0 21.5%-0.1 83.2% Sarasota-Bradenton 54.8%+5.8 19.2%-17.2 75.5% Clearwater 46.6%-1.2 27.8%+0.1 74.4% St. Petersburg 48.1%-3.3 23.2%-4.4 73.1% Palm Beach County 54.7%-0.9 25.6%+3.3 81.5% Ft. Lauderdale 56.6%+2.1 20.7%-9.5 82.8% 10.A.1 Packet Pg. 88 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 10 Collier Comp Set –ADR ($) Trans % ∆17-18 Grp % ∆17-18 Total Naples MSA $340.21 +15.2 $267.70 +2.6 $308.57 Miami-Hialeah $258.23 +14.2 $242.16 +1.2 $246.01 Florida Keys $307.62 +0.5 $291.82 +1.0 $304.33 Ft. Myers $198.96 +9.4 $173.02 +4.7 $190.41 Sarasota-Bradenton $174.89 +0.1 $138.03 +5.3 $163.85 Clearwater $154.24 +1.4 $143.82 +4.8 $150.34 St. Petersburg $160.01 +1.6 $149.43 -2.2 $154.97 Palm Beach County $256.01 +10.8 $220.94 +1.1 $242.62 Ft. Lauderdale $187.68 +8.1 $209.79 +6.8 $189.11 SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2018 (January –February) 10.A.1 Packet Pg. 89 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 11 February 2018 Collier Visitor Profile 10.A.1 Packet Pg. 90 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 12 Visitation/Economic Impacts of Tourism Collier February 2018 Visitors 2018 201,600 2017 194,700 Room Nights 2018 246,400 2017 248,700 Economic Impact 2018 $276,917,500 2017 $255,972,900 %∆ +3.5 %∆ -0.9 February %∆ +8.2 * As of February 2018, approximately 660 units remain closed due to the impact of Hurricane Irma and restorations. 10.A.1 Packet Pg. 91 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 13 Occupancy/Room Rates Collier February 2018 Occupancy 87.9%93.6%+6.5% ADR $350.5 $367.7 +4.9% RevPAR $308.1 $344.2 +11.7% 2017 2018*% ∆ * Based on units available to be rented. 10.A.1 Packet Pg. 92 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 14 First Time Visitors (% Yes) Collier February 2018 4.1 5.3 31.7 28.2 35.8%33.5% 0 15 30 45 2017 2018 % New Market Share Gain from FL 10.A.1 Packet Pg. 93 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 15 Visitor Origins Collier February 2018 # of Visitors 2018 ∆ % Florida 43,344 +0.7 Southeast 15,523 +10.7 Northeast 56,045 +1.7 Midwest 41,328 +7.2 Canada 7,257 -9.1 Europe 27,821 -0.1 Other 10,282 +25.7 Total 201,600 +3.5 10.A.1 Packet Pg. 94 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 16 Collier Comp Set February 2018 Occupancy ADR RevPAR 2018 % ∆2018 % ∆2018 % ∆ Naples MSA 85.8%+5.3 $334.67 +11.0 $287.07 +16.8 Naples Upscale 89.8%+5.6 $423.88 +11.6 $380.54 +17.8 Miami-Hialeah 86.9%+4.5 $260.17 +12.1 $226.19 +17.2 Florida Keys 88.0%+1.1 $336.60 +3.2 $296.24 +4.3 Ft. Myers 88.1%+5.0 $217.06 +8.6 $191.21 +14.0 Sarasota-Bradenton 82.4%-1.0 $185.65 +2.5 $153.04 +1.5 Clearwater 84.5%+5.2 $165.64 +7.5 $139.92 +13.1 St. Petersburg 81.4%-1.8 $167.98 +1.8 $136.68 -0.0 Palm Beach County 85.8%-1.7 $264.37 +8.8 $226.73 -7.0 Ft. Lauderdale 87.0%+0.1 $199.61 +8.4 $173.63 +8.5 Florida 81.1%+2.1 $171.88 +6.2 $139.40 +8.4 SOURCE: SMITH TRAVEL RESEARCH, INC. 10.A.1 Packet Pg. 95 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 17 Collier Comp Set –Occupancy (%) February 2018 SOURCE: SMITH TRAVEL RESEARCH, INC. Trans % ∆17-18 Grp % ∆17-18 Total Naples MSA 52.0%-0.3 33.6%+15.5 85.8% Miami-Hialeah 59.3%+0.7 22.9%+13.2 86.9% Florida Keys 73.4%-5.0 14.0%+54.8 88.0% Ft. Myers 68.4%+8.5 18.0%-6.0 88.1% Sarasota-Bradenton 63.3%+6.3 17.5%-20.8 82.4% Clearwater 55.2%+6.7 29.3%+2.4 84.5% St. Petersburg 55.9%-0.5 23.6%-5.5 81.4% Palm Beach County 59.3%+0.6 24.9%-5.0 85.8% Ft. Lauderdale 60.9%+2.1 20.5%-8.0 87.0% 10.A.1 Packet Pg. 96 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 18 Collier Comp Set –ADR ($) February 2018 Trans % ∆17-18 Grp % ∆17-18 Total Naples MSA $365.44 +18.0 $288.00 -0.1 $334.67 Miami-Hialeah $275.77 +17.2 $249.26 +1.5 $260.17 Florida Keys $343.41 +4.3 $306.36 -1.2 $336.60 Ft. Myers $226.13 +9.7 $193.62 +2.5 $217.06 Sarasota-Bradenton $195.10 -1.0 $160.16 +10.0 $185.65 Clearwater $171.60 +6.1 $154.40 +10.1 $165.64 St. Petersburg $173.19 +1.5 $160.67 +2.4 $167.98 Palm Beach County $277.51 +9.5 $243.39 +4.9 $264.37 Ft. Lauderdale $199.63 +9.5 $218.77 +6.7 $199.61 SOURCE: SMITH TRAVEL RESEARCH, INC. 10.A.1 Packet Pg. 97 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 19 Airports of Deplanement (Top Four) Collier February 2018 66.7 16.1 7.7 4.9 65.6 16.8 10.1 4.4 0 10 20 30 40 50 60 70 80 RSW Miami Ft. Lauderdale Tampa % 2017 2018 % of Visitors Who Fly 2017 68.5% 2018 68.8% 10.A.1 Packet Pg. 98 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 20 Visitor Perceptions Collier February 2018 •96.2%Satisfaction 97.5% •86.3%Would Recommend 89.4% •35.6%More Expensive 21.5% •92.2%Plan to Return 93.0% 2017 2018 10.A.1 Packet Pg. 99 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 21 Average Age/Median Income Collier February 2018 •53.3 Average Age (years)53.2 •$171,891 Median HH Income $170,268 2017 2018 10.A.1 Packet Pg. 100 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 22 Executive Summary Collier February 2018 10.A.1 Packet Pg. 101 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 23 Visitor Metrics This February, some 201,600 visitors stayed in Collier’s commercial lodgings (+3.5%).* Their visits contributed an estimated $276,917,500 of economic impact to the County (+8.2%). Key performance metrics are as follows: Collier February 2018 February 2017 2018**%∆ Occupancy 87.9%93.6%+6.5 ADR $350.5 $367.7 +4.9 RevPAR $308.1 $344.2 +11.7 * As of February 2018, approximately 660 units remain closed due to the impact of Hurricane Irma and restorations. ** Based on units available to be rented. 10.A.1 Packet Pg. 102 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 24 Visitor Metrics Collier’s February visitation originates from the following primary market segments: Collier February 2018 February Visitation 2018 Visitor #∆% Florida 43,344 +0.7 Southeast 15,523 +10.7 Northeast 56,045 +1.7 Midwest 41,328 +7.2 Canada 7,257 -9.1 Europe 27,821 -0.1 Other 10,282 +25.7 Total 201,600 +3.5 10.A.1 Packet Pg. 103 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 25 Visitor Metrics Compared to last February, over half (56.5%) of Collier lodging managers report their three month forward reservations levels as “up.” Collier February 2018 % of Properties (February) Reporting Reservations 2017 2018 Up 15.6%56.5% The Same 58.5 41.5 Down 25.8 2.0 10.A.1 Packet Pg. 104 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 26 Transportation This February, six out of ten of the destination’s visitor parties flew (2017: 68.5%; 2018: 68.8%). A majority of these (65.6%) deplaned at RSW, with Miami capturing some 16.8%of deplanements. Collier February 2018 10.A.1 Packet Pg. 105 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 27 Party Size/LOS This February, visitor party size averaged 2.7 travelers who stayed for 3.3 nights in the Naples, Marco Island, Everglades area (February 2017: 2.6 people; 3.2 nights). Collier February 2018 10.A.1 Packet Pg. 106 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 28 Information Fully 96.1% consult the web for trip information, with some 76.5% making bookings for their trip online. Collier February 2018 10.A.1 Packet Pg. 107 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 29 Satisfaction/Demographics The vast majority (97.5%) are satisfied with their Collier stay, with 93.0% planning a future trip to the area. The typical February visitor is 53.2 years of age (2017: 53.3 years). Collier February 2018 10.A.1 Packet Pg. 108 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) ADVERTISING REPORT Paradise Advertising & Marketing, Inc. 10.A.1 Packet Pg. 109 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) PARADISE PARADISEADV.COM ARRIVALIST VISITOR ORIGINS JAN -FEB Naples, Marco Island, the Everglades CVB 31 10.A.1 Packet Pg. 110 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) PARADISE PARADISEADV.COM TOP ARRIVAL MARKETS INCLUDING FL 32 TIMEFRAME: Jan 1st –Feb 8th LENGTH OF STAY: 4+ nights ARRIVALS: 1,715 New York: 18% Chicago: 17% Boston: 11% Miami/Fort Lauderdale: 11% Detroit: 10 % Philadelphia: 8% Minneapolis: 7% Cleveland: 6% Tampa/St. Pete: 6% Washington DC 6% 10.A.1 Packet Pg. 111 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) PARADISE PARADISEADV.COM TOP ARRIVAL MARKETS EXCLUDING FL TIMEFRAME: Jan 1st –Feb 8th LENGTH OF STAY: 4+ nights ARRIVALS: 1,596 New York: 20% Chicago: 12% Boston: 12% Detroit: 11% Philadelphia: 9% Minneapolis: 8% Cleveland: 6% Washington DC: 6% Indianapolis: 6% Columbus: 5% 10.A.1 Packet Pg. 112 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) National Public Relations Update TDC Meeting Services conducted from February 11 –March 9, 2018 March 26, 2018 10.A.1 Packet Pg. 113 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) Media Highlights LHG PR EFFORTS –February 11 –March 9 Media Impressions: 4,069,106 Value: $41,449 10.A.1 Packet Pg. 114 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) Media Highlights HARRY UMV: 1 Million Daily Views Media Outreach Ad value equivalency: $30,000 The Travel Mom, Emily Kaufman’s live appearance; Naples/Marco Island romantic Getaway prize package 10.A.1 Packet Pg. 115 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) Media Highlights Rudy Maxa World Travel Listenership: 1,500,000 UMV: 1,470 *Seeking Ad Value Equivalency Media Outreach 10.A.1 Packet Pg. 116 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) Media Highlights Architectural Digest UMV: 1,496,746 Media Value: $10,976 Media Outreach 10.A.1 Packet Pg. 117 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) Media Highlights Kelly in the City UMV: 70,890 Media Value: $473 Media Visit 10.A.1 Packet Pg. 118 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) Projects Samantha Brown’s Place to Love, PBS •Location scout visited 3/3-3/7 •Shoot taking place in May #TravelSkills Chat –March 9 •LHG coordinated sponsorship of top, travel Twitter Chat 10.A.1 Packet Pg. 119 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) Media Visits Kelly In The City –Social Media Influencer •Chicago based influencer (72k followers) traveled to Naples 2/10-2/17 •Team provided suggestions on where to eat, shop and play 10.A.1 Packet Pg. 120 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) Media Visits Drew Binsky –Social Media Influencer •Writer visiting with VISIT FLORIDA March 28-30. •Seeking accommodations for two nights and meals/activities for two days in exchange for social media posts. •Client arranged influencer activities and accommodations. 10.A.1 Packet Pg. 121 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) Media Visits SWFL Group Press Trip •Client expressed interest in partnering with Lee, Sarasota and Charlotte County for FAM targeting Atlanta media •Pending direction from Client regarding dates of trip; LHG recommends at least two months out to invite media Visit Florida Canadian FAM •Interest in bringing group to Naples as part of larger trip, first week of May •Additional details to come from Visit Florida 10.A.1 Packet Pg. 122 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) Media Outreach/Written Materials EnRoute Magazine –Client developing updates on destinations visited by photographer Andrew Elkin Travelgirl –LHG vetted request and declined on behalf of the Client Midwest Reps Release –LHG distributed to trade outlets. Financial Times –LHG sending information on Luxury Easter Egg hunts at hotels Readers Digest –LHG included destination in “Spring Break Destinations for Grown Ups” pitch. Dallas Observer –LHG included destination in “Spring Break Destinations for Grown Ups” pitch. South Florida Luxury Guide –LHG sent information on “Summer Staycations;” Coverage to come in the May issue 10.A.1 Packet Pg. 123 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) PARADISE PARADISEADV.COM FEBRUARY 2018 DIGITAL SNAPSHOT Naples, Marco Island, Everglades CVB 45 10.A.1 Packet Pg. 124 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) PARADISE PARADISEADV.COM CONSUMER NEWS EMAILS 46 GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Topic New Year Romance Quantity Distributed 22,944 22,882 45,826 Open Rate 20.06%20.14 % Click-Thru-Rate 12.92%10.55 % EARNED RESULTS GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Quantity Distributed 200,000 200,00 0 400,000 Open Rate 14.3%15.6% Click-Thru-Rate 2.2%3.2% PAID RESULTS 20.14% OPEN RATE 10.55% CTR Monthly Performance: Winning Subject Line: Fall in love with an incredible Paradise getaway. Link With Most Clicks: “Romantic Dining on the Paradise Coast” 19.95% of all clicks 10.A.1 Packet Pg. 125 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) PARADISE PARADISEADV.COM CONSUMER NICHE EMAILS 47 GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Topic Eco Art Quantity Distributed 2,238 2,820 5,058 Open Rate 30.35%29.47 % Click-Thru-Rate 20.72%15.17 % EARNED RESULTS GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Quantity Distributed 200,000 200,00 0 400,000 Open Rate 15.2%14.4% Click-Thru-Rate 2.5%1.9% PAID RESULTS 29.47% OPEN RATE 15.17% CTR Monthly Performance: Winning Subject Line: Love Art? Meet Paradise. Link With Most Clicks: “Inside look at the best cultural attractions in Naples” 14.9% of all clicks 10.A.1 Packet Pg. 126 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) PARADISE PARADISEADV.COM MEETINGS EMAILS 48 GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Quantity Distributed 6,419 6,329 12,748 Open Rate 16.48%13.83 % Click-Thru-Rate 4.6%4.96% EARNED RESULTS GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Quantity Distributed 94,530 149,99 3 244,523 Open Rate 15.8%15.4% Click-Thru-Rate 2.2%1.8% PAID RESULTS 13.83% OPEN RATE 4.96% CTR Monthly Performance: Winning Subject Line: Capture attendee attention with hands-on experiences. Link With Most Clicks: The Header image 25.71% of all clicks 10.A.1 Packet Pg. 127 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) PARADISE PARADISEADV.COM 15.4K SOCIAL MEDIA TOTAL ENGAGEMENTSTOTAL IMPRESSIONS TOTAL FOLLOWERS RESULTS DELIVERED 1.5M 50.9K *January –June: KPIs are cumulative for all Paradise Coast Twitter handles only **July –December: KPIs are cumulative for all Paradise Coast social media accounts: (3) Twitter handles, Facebook and Instagram KPI JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Impressions 1,528,676 1,430,710 1,528,676 New Followers 702 781 702 Engagements 15,481 14,136 15,481 Link Clicks 10,925 12,029 10,925 Retweets 132 90 132 Mentions 238 227 238 Avg. Interaction per Post (Instagram) 133.03 132.23 133.03 With two relevant Twitter chats throughout the month about warm weather destinations in the winter, February saw an increase in new followers and interest in posts featuring links. 49 10.A.1 Packet Pg. 128 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) PARADISE PARADISEADV.COM SOCIAL MEDIA: TWITTER TWITTER Impressions: 2,960 Total Engagements: 32 TWITTER Impressions: 2,157 Total Engagements:53 TWITTER Impressions: 5,550 Total Engagements: 123 These were the top performing tweets on Twitter during the month of February. The top performing tweet of the month is bottom left. This tweet provided a lovely look at what makes Paradise Coast so wonderful, all year round: it’s beautiful weather. The sunsets and weather continue to perform very well with the Paradise Coast Twitter audience. The Tweet featured a user generated image. The post organically reached 5,550 people and garnered 123 engagements. The tweet –bottom right –was a quoted response to a tweet from Florida Trip Guides talking about the beauty of Naples. The tweet –top right –was part of the One Travel Twitter chat towards the end of the month. Twitter chats continue to be a great way to reach a new audience and engage with the current Paradise Coast audience. 50 10.A.1 Packet Pg. 129 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) PARADISE PARADISEADV.COM SOCIAL MEDIA: FACEBOOK + INSTAGRAM These were the top performing organic posts on Facebook and Instagram during February. INSTAGRAM Likes: 222 Comments: 8 FACEBOOK Reach: 15,679 Total Engagements: 1,253 INSTAGRAM Likes: 264 Comments: 7 51 10.A.1 Packet Pg. 130 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) PARADISE PARADISEADV.COM PAID SOCIAL MEDIA FACEBOOK Total Spend: $ 2,255.50 People Reached: 156,833 Total Engagements: 2,219 FACEBOOK Total Spend: $ 381.87 People Reached: 22,102 Total Engagements: 362 52 10.A.1 Packet Pg. 131 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) PARADISE PARADISEADV.COM SOCIAL MEDIA: PINTEREST 5,014 208,326 2,330 694 AVG. DAILY IMPRESSIONS TOTAL VIEWERS TOTAL FOLLOWERSTOTAL PINS RESULTS DELIVERED KPI JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Impressions (daily avg) 5,008 5,020 5,014 Viewers (monthly avg) 95,779 112,547 208,326 Engaged (monthly) 4,401 6,188 10,589 Total Pins 2,330 2,330 2,330 Followers 693 694 694 53 10.A.1 Packet Pg. 132 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) PARADISE PARADISEADV.COM CAMPAIGN TRAFFIC 54 ANALYSIS -Year over Year 17/18 Year over year to date we do see a drop in users/new users and sessions by around 15%.Although we’re seeing this drop in traffic, the number of sessions per users increased by 1.5% along with pages/session and avg session duration of 01.28 with a lower bounce rate of 63.63%. This in turn represents a indication of quality traffic. ANALYSIS –Month over Month 17/18 Number one source of campaign traffic for the month of February was organic search. Pageviews compared to previous month increased by 16%. Users, New Users and Sessions increased by around 35% month over month. * Traffic was down for paid advertising for the second half of February due to the site URL being updated. All of our paid ads were being redirected but not tracking. 10.A.1 Packet Pg. 133 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) PARADISE PARADISEADV.COM MONTHLY CAMPAIGN SUMMARY ANALYSIS Across all campaigns, Naples advertising generated over 19 million impressions and 37,000+ clicks. All digital campaigns performed above the industry benchmark of .05% -.10% click-through rate*. * CTR benchmark according to Google’s measurement of US Tourist Destination campaigns. 55 Campaign Avg Frequency Reach CCT Dining FY18 1.49 1,935,321 CCT Golf FY18 1.60 153,459 CCT International Online FY18 1.25 735,390 CCT Meetings FY18 1.07 55,920 CCT Winter FY18 1.67 9,231,159 Grand Total 1.57 12,111,249 Campaign Impressions Clicks CTR % CCT Dining FY18 2,878,350 2,356 0.08% Display 2,461,684 1,338 0.05% Video 416,666 1,018 0.24% CCT Golf FY18 245,166 328 0.13% Display 194,526 263 0.14% Video 50,640 65 0.13% CCT Winter FY18 15,426,420 32,116 0.21% Display 10,499,064 23,640 0.23% Video 4,927,356 8,476 0.17% CCT International Online FY18 918,012 2,800 0.31% Display 620,093 758 0.12% Video 297,919 2,042 0.69% Grand Total 19,467,948 37,600 0.19% 10.A.1 Packet Pg. 134 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) PARADISE PARADISEADV.COM YTD CAMPAIGN SUMMARY ANALYSIS Year to date all campaigns for Naples advertising generated over 19 million impressions and 39,000+ clicks. All digital campaigns performed above the industry benchmark of .05% -.10% click-through rate*. RESULTS DELIVERED 56 Campaign Impressions Clicks CTR % Sum of Video Started Sum of Video Fully Played Sum of VCR CCT Dining FY18 2,878,350 2,812 0.10%413,305 260,382 63.00% Mediamath 1,425,997 1,555 0.11%413,305 260,382 63.00% Serious Eats 1,452,353 1,257 0.09%0 0 #DIV/0! CCT Golf FY18 245,166 328 0.13%233,634 145,161 62.13% USA Today 23,002 93 0.40%190,110 114,200 60.07% Mediamath 144,828 101 0.07%43,524 30,961 71.14% The Chubb Classic 77,336 134 0.17%0 0 #DIV/0! CCT Winter FY18 15,426,420 32,116 0.21%3,736,399 2,427,702 64.97% Mediamath 2,277,072 1,462 0.06%899,477 496,800 55.23% Interfuse (Collinson Media & Events)760,781 1,066 0.14%0 0 #DIV/0! AdaraMedia.com 2,562,467 1,211 0.05%863,481 465,514 53.91% Sojern 4,506,395 6,788 0.15%1,103,982 758,774 68.73% MaxPointInteractive.com 2,185,746 6,653 0.30%869,459 706,614 81.27% NY Times US 1,299,943 3,056 0.24%0 0 #DIV/0! Weather.com US (Weather Channel)1,834,016 11,880 0.65%0 0 #DIV/0! CCT Meetings FY18 59,959 1,568 2.62%0 0 #DIV/0! SmartMeetings.com 52,082 1,568 3.01%0 0 #DIV/0! Fsae.org 7,877 -0.00%0 0 #DIV/0! CCT International Online FY18 918,012 2,800 0.31%293,227 241,298 82.29% The Weather Network 918,012 2,800 0.31%293,227 241,298 82.29% Grand Total 19,527,907 39,624 0.20%4,676,565 3,074,543 65.74% 10.A.1 Packet Pg. 135 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) PARADISE PARADISEADV.COM CAMPAIGN DELIVERY –DISPLAY ANALYSIS Display campaigns generated over 14 million impressions and over 29,000+ clicks. All display campaigns performed at or above the industry benchmark of .05% -.10% click-through rate. * CTR benchmark according to Google’s measurement of US Tourist Destination campaigns. 57 10.A.1 Packet Pg. 136 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) PARADISE PARADISEADV.COM CAMPAIGN DELIVERY –VIDEO ANALYSIS Video campaigns delivered over 2.8 million impressions with over 1 million completions, resulting in an overall completion rate of 62.57% video completion rate. 58 * Pre-Roll Completion Rate benchmark IAB.com –INNOVID 2016 Global Video Benchmarks –Industry Benchmark 75% Campaign/Vendor Impressions Clicks CTR %Completions Video Starts VCR % CCT Winter FY18 2,037,211 3,652 0.18%496,800 899,477 55.23% Mediamath 936,010 772 0.08%496,800 899,477 55.23% NY Times US 1,101,201 2,880 0.26%#DIV/0! CCT International Online FY18 297,919 2,042 0.69%241,298 293,227 82.29% The Weather Network 297,919 2,042 0.69%241,298 293,227 82.29% CCT Golf FY18 50,640 65 0.13%33,381 47,531 70.23% USA Today 4,607 38 0.82%2,420 4,007 60.39% Mediamath 46,033 27 0.06%30,961 43,524 71.14% CCT Dining FY18 416,666 1,018 0.24%260,382 413,305 63.00% Mediamath 416,666 1,018 0.24%260,382 413,305 63.00% Grand Total 2,802,436 6,777 0.24%1,031,861 1,653,540 62.40% 10.A.1 Packet Pg. 137 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) PARADISE PARADISEADV.COM FACEBOOK / INSTAGRAM ANALYSIS Paid social campaigns generated over 300K impressions and over 13,000+ clicks. Overall CTR was 1.73%. CAMPAIGN DELIVERY ENGAGEMENT FEB Campaign Name Reach Impressions Link Clicks CTR CPC Frequency Naples Trolley FY18 111,098 325,009 7,914 2.44%$0.43 2.93 Dining FY18 104,730 187,425 2,581 1.38%$1.02 1.79 Golf FY18 96,572 267,664 2,989 1.12%$0.98 2.77 Totals 312,400 780,098 13,484 1.73%$0.66 2.53 Campaign Name Reach Impressions Link Clicks CTR CPC Frequency Naples Trolley FY18 160,087 741,716 18,161 2.45%$0.39 4.63 Dining FY18 192,297 390,422 5,488 1.41%$1.02 2.03 Golf FY18 102,524 300,198 3,450 1.15%$0.97 2.93 Totals 454,908 1,432,336 27,099 1.89%$0.59 3.13 YTD Campaign Name People Taking Action Post Reactions Post Comments Post Shares Link Clicks Page Likes CPC Naples Trolley FY18 7,788 1,264 58 354 7,914 196 $0.43 Dining FY18 2,607 335 12 63 2,581 94 $1.02 Golf FY18 2,919 410 28 40 2,989 47 $0.98 Total 12,880 2,009 98 457 13,484 337 $0.66 FEB YTD Campaign Name People Taking Action Post Reactions Post Comments Post Shares Link Clicks Page Likes CPC Naples Trolley FY18 16456 3393 147 946 18161 529 $0.39 Dining FY18 5448 762 30 111 5488 211 $1.02 Golf FY18 3218 494 31 49 3450 59 $0.97 Total 24,672 4,649 208 1106 27,099 899 $0.59 59 10.A.1 Packet Pg. 138 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) PARADISE PARADISEADV.COM GLOSSARY OF TERMS Avg Frequency The number of times, on average, a person was exposed to digital advertising during the reporting period. Bounce Rate The percentage of people who leave a website after viewing just one page. CTR Click-through rate –the percentage of total impressions resulting in a click on the ad. Impressions The number of times a digital communication element (email, banner ad, video, etc.) was viewed by a person. This number includes multiple exposures to an individual. Interactions The number of clicks on measured elements within a website or digital ad. In Social Media, this refers to comments and shares. Open Rate Click-through rate –the percentage of total emails sent that were opened and viewed. Unique Users The number of unduplicated people exposed to digital communications. VTR View-through rate –the percentage of total impressions resulting in a person visiting the website after being exposed to digital advertising but not clicking on the ad. 60 10.A.1 Packet Pg. 139 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) PARADISE PARADISEADV.COM GLOSSARY OF SOCIAL MEDIA TERMS Impressions The number of times a piece of content was viewed by a person. This number includes multiple exposures to an individual. Instameet Opportunity where Instagrammers gather together to take photos / videos of an area or event. Interactions The number of Twitter mentions and retweets. Retweet A Twitter term referring to a repost or forwarded message. Mention A Twitter term referring to the number of times someone has initiated or participated in conversation directly with the brand account. Interaction Total number of times a user has interacted with a Tweet. This includes any clicks on the tweet (hashtags, links, avatar, username, tweet expansion), retweets, replies, follows, media views, follows, card clicks, and likes. Pin Clickable piece of content within Pinterest that brings viewers to its source location on the internet. Pins are located within boards which are organized by topics and themes. Unique Users The number of unduplicated people who interacted with social platforms. 61 10.A.1 Packet Pg. 140 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) TOURIST TAX COLLECTIONS Collier County Tax Collector 10.A.1 Packet Pg. 141 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 10.A.1 Packet Pg. 142 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 10.A.1 Packet Pg. 143 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 10.A.1 Packet Pg. 144 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 10.A.1 Packet Pg. 145 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 10.A.1 Packet Pg. 146 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) WEB SITE ANALYTICS Miles Partnership LLLC 10.A.1 Packet Pg. 147 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) Website Measurement Dashboard February 2018 •ACTIVITY: Month over month, visits rose 40% and pageviews rose 16%. Year over year, however, visits fell 8% and pageviews fell 11%. YTD, visits are down 16% and pageviews are down 13%. •ENGAGEMENT: Month over month engagement lost traction, a likely result of the 40% jump in traffic. Year over year, average time on site climbed 6% and the bounce rate improved slightly. •TRAFFIC SOURCES: Organic traffic was the dominant source in February, driving more than 47,000 visits (44% of traffic). Organic traffic was up 19% YoY, but that wasn’t enough to offset the decrease in campaign traffic, which was down 52%YoY. •MOBILE: 71% of site traffic came from mobile devices (mobile phones and tablets). •SIGNALS OF INTENT TO TRAVEL: Month over month, SITs were down an average of 31%. Year over year, SITs were down an average of 40%. Positive gains included guide orders (+29%) and newsletter signups (+2%). •MOST VIEWED PAGES: The top five pages were: (1) Discover Your Paradise campaign page, (2) Homepage, (3) Everglades Seafood Festival event profile page, (4) Events grid landing page (redirected to new landing page), (5) Events grid landing page •TOP MARKETS: The top five states in terms of activity were: Florida, New York, New Jersey, Illinois and Minnesota. The top five metro area markets were: Naples-Ft. Myers, New York, Tampa-St. Pete, Chicago and Miami-Ft.Lauderdale. 10.A.1 Packet Pg. 148 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) Website Measurement Dashboard February 2018 Activity Current LM %ch LY %ch YTD %ch Engagement Current LM %ch LY %ch Visits 106,546 76,145 40%115,486 -8%182,691 -16%Avg. Time on Site 01:20 01:41 -21%01:15 6% Page Views 198,523 170,848 16%222,624 -11%369,371 -13%Bounce Rate (Total )66.0%60.3%10%67.8%-3% Unique Visitors 90,281 65,079 39%101,571 -11%153,134 -17%Bounce Rate (Homepage )54.6%46.9%16%55.4%-1% Activity Visualization YTD Activity 250,000 200,000 150,000 100,000 50,000 0 Visits Unique Visitors Pageviews February 2018 106,546 90,281 198,523 February 2017 115,486 101,571 222,624 450, 000 400, 000 350, 000 300, 000 250, 000 200, 000 150, 000 100, 000 50,000 0 Visits Unique Visitors Pageviews 2018 182,691 153,134 369,371 10.A.1 Packet Pg. 149 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) Website Measurement Dashboard February 2018 Sources of Traffic Source /Medium Visits Bounce Rate google /organic 44,415 54.2% (direct) /(none)22,171 75.6% Weather.com /Display 5,724 87.9% Direct-lists /Email 4,389 61.4% direct-lists /email 4,043 60.4% m.facebook.com /referral 2,243 70.2% brand-usa /banner 2,076 93.0% Sojern /Display 2,072 91.9% yahoo /organic 1,450 52.9% bing /organic 1,447 49.1% Facebook /Display 1,225 75.4% tpc.googlesyndication.com /referral 1,202 86.4% Traffic by Medium 7%organic 21% 44%campaigns (none) 28% referral Medium Visits Bounce Rate organic 47,350 54.0% campaigns 29,430 77.6% (none)22,171 75.6% referral 7,595 68.4% Visits over Time 140,000 120,000 100,000 80,000 60,000 40,000 20,000 0 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec 2010 2011 2012 2013 2014 2015 2016 2017 2018 Traffic by Medium over Time 120000 100000 80000 60000 40000 20000 0 Direct/None Referral Organic Campaigns 10.A.1 Packet Pg. 150 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) Most-Viewed Pages Website Measurement Dashboard February 2018 Signals of Intent to Travel Goal Completion Rate (Total SITs/Pageviews) LM LY 4.44%7.46%6.55% Instances LM %ch LY %ch Guide Orders 671 673 0%520 29% Newsletter Signup 208 155 34%204 2% Deals Page Views 1,554 2,364 -34%2,412 -36% Hotels & Rentals Listings Views 2,704 6,172 -56%6,386 -58% eBook Views 319 456 -30%365 -13% BookDirect Widget Searches 2,412 2,090 15%3,160 -24% BookDirect Click-Throughs 940 842 12%1,531 -39% Total 8,808 12,752 -31%14,578 -40% Pageviews Bounce Rate /discoveryourparadise 33,885 87% /11,284 55% /listings/events/profile/everglades-seafood-festiva 9,831 66% /listings/events 6,552 31% /events 6,351 29% /guide 4,215 40% /major_annual_events 3,406 35% /paradisecoastdining 3,302 80% /major-annual-events 2,840 50% /listings/events/profile/cars-on-fifth 2,703 80% /attractions 2,656 46% /meetinparadise 2,652 76% /article/celebrities-find-their-own-paradise-naples 2,426 26% Traffic by Device Category 16%mobile desktop 29%55% tablet Visits Pgs./Visit Bounce Rate Time on Site mobile 58,858 1.46 73.4%00:50 desktop 30,542 2.54 52.5%02:10 tablet 16,847 2.01 64.7%01:32 2018-02-012018-02-022018-02-032018-02-042018-02-052018-02-062018-02-072018-02-082018-02-092018-02-102018-02-112018-02-122018-02-132018-02-142018-02-152018-02-162018-02-172018-02-182018-02-192018-02-202018-02-212018-02-222018-02-232018-02-242018-02-252018-02-262018-02-272018-02-28Visits by Day 9000 8000 7000 6000 5000 4000 3000 2000 1000 0 10.A.1 Packet Pg. 151 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) Website Measurement Dashboard February 2018 Referring Domains Visits Bounce Rate m.facebook.com /referral 2,243 70.2% tpc.googlesyndication.com /referral 1,202 86.4% imasdk.googleapis.com /referral 336 90.8% facebook.com /referral 294 55.4% honeymoons.com /referral 288 48.3% visitflorida.com /referral 255 33.7% player.newsweek.com /referral 221 99.1% cityofmarcoisland.com /referral 213 44.6% vplayer.techtimes.com /referral 176 96.6% l.facebook.com /referral 153 73.2% lm.facebook.com /referral 131 71.8% duckduckgo.com /referral 111 60.4% searchencrypt.com /referral 110 20.0% Visits By Geography State Visits LM %ch LY %ch Florida 36,123 29,659 22%30,391 19% New York 8,791 5,139 71%10,039 -12% New Jersey 6,650 3,497 90%6,594 1% Illinois 5,495 3,808 44%6,214 -12% Minnesota 4,317 3,070 41%3,760 15% Ohio 3,652 2,518 45%5,248 -30% Massachusetts 3,628 2,514 44%5,710 -36% Texas 3,531 2,271 55%2,470 43% Pennsylvania 3,452 2,609 32%5,610 -38% Indiana 1,935 1,280 51%2,561 -24% Virginia 1,787 876 104%2,287 -22% Visits By Geography Metro Area Visits LM %ch LY %ch Ft. Myers-Naples FL 20,041 16,418 22%15,359 30% New York NY 13,448 7,481 80%14,157 -5% Tampa-St. Petersburg (Sarasota)FL 7,112 5,679 25%5,825 22% Chicago IL 5,440 3,645 49%6,059 -10% Miami-Ft. Lauderdale FL 5,343 3,593 49%4,220 27% Philadelphia PA 4,368 2,803 56%6,438 -32% Minneapolis-St. Paul MN 4,228 3,007 41%3,718 14% Boston MA-Manchester NH 3,978 2,657 50%6,552 -39% Washington DC (Hagerstown MD)3,930 1,599 146%4,385 -10% Houston TX 2,284 1,486 54%634 260% Orlando-Daytona Beach-Melbourne FL 1,817 2,389 -24%3,344 -46% Cleveland-Akron (Canton)OH 1,750 1,109 58%2,756 -37% Indianapolis IN 1,397 925 51%1,779 -21% Visits By Geography (Visits to U.S.Site) Country Visits LM %ch LY %ch United States 96,512 69,328 39%104,931 -8% Canada 4,006 1,913 109%6,092 -34% United Kingdom 2,911 1,640 78%1,165 150% Germany 695 1,016 -32%709 -2% Azerbaijan 237 0 100%0 100% Brazil 201 192 5%271 -26% India 135 139 -3%166 -19% Czechia 114 14 714%22 418% Argentina 107 97 10%92 16% France 93 157 -41%102 -9% Sweden 93 131 -29%107 -13% 10.A.1 Packet Pg. 152 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) THANK YOU Questions? 10.A.1 Packet Pg. 153 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 10.A.1 Packet Pg. 154 Attachment: MARKETING PARTNER RPT March TDC (5182 : Marketing Partner Reports) 03/26/2018 Tourism Staff Reports Director Group Sales Leisure & Travel Trade Sales Special Markets Sports Marketing Public Relations & Communications Film Office International Representatives Visitor Centers ATTACHMENT(S) 1. Consolidated Staff Reports Feb-March Activity Final (PDF) 11.A Packet Pg. 155 03/26/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 11.A Doc ID: 5183 Item Summary: Tourism Staff Reports - Director, Group Sales, Leisure & Travel Trade Sales, Special Markets, Sports Marketing, Public Relations & Communications, Film Office, International Representatives, Visitor Centers Meeting Date: 03/26/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 03/21/2018 3:06 PM Submitted by: Title: Division Director - Tourism – Tourism Name: Jack Wert 03/21/2018 3:06 PM Approved By: Review: Tourism Kelly Green Tourism Division Completed 03/21/2018 3:06 PM Tourism Ed Caum Deputy Director Review Completed 03/21/2018 3:41 PM Tourism Jack Wert Director Completed 03/21/2018 4:02 PM County Manager's Office Kelly Green Executive Director Skipped 03/21/2018 3:04 PM Tourist Development Council Jack Wert Meeting Pending 03/26/2018 9:00 AM 11.A Packet Pg. 156 DIRECTOR ACTIVITIES- Jack Wert- February-March 2018 PERIOD AT A GLANCE 2018 2017 Number of Advocacy Contacts 12 5 Number of Trade Show/Conferences 3 3 Number of Tourism Industry Events 4 7 Number of PR Interviews/Communications 5 2 1 Advocacy • Florida CVB Association Advocacy Committee Conference call • Collier Lodging & Tourism Alliance Board Meeting on tourism issues • Meetings on sports complex design and naming rights process • Presentation to Leadership Collier Class on Environmental Tourism • Economic Development Task force meeting with Growth Mgt. Econ. Development teams • Corporate Business Meetings • Paradise Coast Blueway committee meeting • DMAI Advocacy Committee Conference Call • Meeting with Naples Airport team on master plan for airport • Meeting with Growth Management and Museums on Everglades City Historic District project • Speech to NAPLES Group on tourism results • Attended Destination Capitol Hill in DC to meet with Federal Delegation on tourism issues Trade Shows/Tourism Industry Conferences • ITB Tourism Trade Show in Berlin- Met with 36 tour operators, journalists and travel agents • Regional Meeting with Sarasota, Charlotte, Lee and Collier County on future promotions • Conference call with Brazil Representation team on trade show and co-op promotions Tourism Industry • Marketing plan meetings with Fort Myers VCB and Airport Marketing teams on Eurowings flights • Florida Rest & Lodging Association Board meeting • Conference call with web development team on future website enhancements • Meeting with Quail Creek CC management on future Amateur Golf Event Public Relations/Communications • Collier New Hire Orientations on Tourism • TV News interviews on tourism importance in community with WINK, NBC-2 & Naples News • Monthly PR/Communications strategy meeting Promotional Activities/Special Events Promotional Activities 3 11.A.1 Packet Pg. 157 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) GROUP MEETING SALES REPORT Debi DeBenedetto – Group Sales & Marketing Manager February 12, 2018 – March 9, 2018 PERIOD AT A GLANCE 2016/ 2017 2018 Number of Meeting Planner Contacts 90 167 planner Connections this month plus Midwest 25 Number of Rfp’s leads sent 29 43 Rfp’s sent potential of $15.5 Million $$ plus 31,366 Room nights Number of Groups booked 4 groups booked 15 groups booked Total Room Nights/Econ. Impact for Period booked 861 Room nights and $132,076.35 Economic Impact 4,521 room nights booked $1,721,823.20 estimated economic impact Number of RFP Enhancement (RFPE) Requests 2 5 New requests Number of RFPE’s to Contract 2 2 reported booked- 3 lost Site Visits 2 sites 2 sites assisted Number of Shows Attended One show, CITE and Two sales mission NC 2 shows Connect Financial and Rendezvous South (SMERF) Sales Activities this Period Completed follow up from IPEC show and sent leads to hotel partners. Attended Connect Financial in Orlando – This was a first time show for publication and for me. It was excellent connections with both planners that I already know and new planners. While no direct business Rfp were done at the show I feel this show has potential and the connections made were strong and will produce future business. This is a good market for us. I will do this show again. 40 total planner connections direct and indirect 70. Follow up complete. Attended Rendezvous South – A SMERF show in Daytona, partners had requested more SMERF business for off season. I had two partners in attendance at this show. We had 18 appointments and I got one direct Rfp and one direct RfI. I don’t think the quality of planner is our standard and most were not a good fit. I don’t see a lot of future potential meetings coming out of this show and will not do it (or others like it) again. If the host destination is more up to our caliber of destination a SMERF show may have a better quality of planner. Follow up pending, maybe today. Preparation for Incentive Live, made appointments to attend NorthStar show for Incentive planners from all over the US, in Las Vegas March 11 – 14. 11.A.1 Packet Pg. 158 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) Prepare for future shows for myself and for the Midwest Reps. Paperwork and many forms for 7 future shows and one sales mission. Planning a June 19 and 20 Lunch & Learn Event. Our resorts will be fully open so we are bringing hopefully up to 50 planners Florida based drive market to the destination for a two -day Lunch & Learn in Naples and Marco Island. Hotels will feature sites, lunch, breakfasts and a Princess Cruise dinner. I have 25 hotels and attractions participating and doing presentations and networking for this two- day event with comp rooms for planners who stay over. Planning with Midwest sales Reps an Indianapolis Sales mission for June 6th. We will do a lunch and cooking demonstration from a local Chef JJ who will demonstrate cooking on the “Green Egg”. We hope to get 20 local planners to attend and have up to 4 hotel partners in participation. This is on our sales plan. New: Planning a group sales Team building experience with our hotel group sales staff and CVB with attraction Key West Express. Key West Express leaves out of Marco Island all winter season. The idea is we are selling to Incentive groups a unique opportunity to have their incentive in Naples or Marco Island for two days then use Key West Express and spend one or two days in Key West then come back for final finale and fly out of RSW. So, it is possible we can form a partnership or dialog to work together on this project that Key west express, our hotels and CVB promote. We will also be looking at Ocean Key a LaPlaya sister hotel in Key West, Another Key West Hotel that is partnership with our Edgewater Beach Hotel and possibly another resort that is partnership with our Naples Grande. We can build some good synergy with this leverage to actualize this as a very unique incentive program! We will meet at Naples airport at 6:30 am and depart via AOT Global bus sponsorship and Key West Express. HPN Global: A Meeting planning consortia, (they have 8 “sourcers”) and about 70 associates) out of Scottsdale, AZ is working with us to host a webinar to present to their “sourcers” and staff. We will send gifts and plan a sales presentation webinar to go live with them hopefully in April. We pitched to ABA American Bar Association in Chicago to do a presentation but could not get a convenient appointment. (Midwest Reps worked on this). Debi sent up to their office wellness gifts and thanks them for their business. They are a top producer for this destination. Debi completed an interview for publication Convention South with Selena Chavez. We were featured in advertorial in Prevue magazine in a two- page Florida spread, free. Tourism Division Staff Meeting attended Feb. 14 Sales team meeting March 6th. Sales staff is completing all projects and plans on our sales plan. Meeting with Jill Vance Lee County VCB to collaborate on joint sponsorships at shows. Proofed ads, advertorials, e-blasts and newsletters – all out in publication and mailed. 11.A.1 Packet Pg. 159 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) Debi has completed 11 hours of supervisor and management training classes since January 15th. I have completed 14 hours of CIC Convention Industry course credits by attending events and seminars at the shows I attend. Our wellness Tourism Visionary task force co-chaired by Debi DeBenedetto and Peggy Sealfon is moving along. We have placed a website where local vendors can input their wellness packages, events and data into a collection vessel that we can then share and post and market for destination wellness to planners and leisure guests to help fulfill our goal to be a top wellness Tourism destination. We have solicited locals to partner with us and sent a letter with the information to sign up for the data collection. I am not sure how I am getting all of this done but thank you to our sales assistants Michelle Pirre and Adrienne Manley for their assistance. Group sales is back up and rolling strong now. Midwest Reps will do a separate TDC report. 11.A.1 Packet Pg. 160 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero February 8 – March 7, 2018 PERIOD AT A GLANCE 2017 2018 Number of Travel Agent Contacts 550 650 Number of Tour Operator Contacts 15 18 Number of FAM’s/Site Visits 0 0 Number Trade Shows Attended 2 2 EVENTS RECAP Show Name: Chicago Travel & Adventure Show February 10 – 11, 2018 Location: Rosemont, IL Trends/Comments: Another successful best consumer show. It was a busy show again and the destination is very well known in Chicago. There is a small trade only component the first morning from 9-9:30 but the travel agents come through all weekend. Total attendance this year was 24,431 people of which 583 were travel agents. The consumer breakdown is as follows: 76% in peak earning years 35- 65 year of age and 78% have a HHI of over $75K with 56% of that being between $150K - $250K. Overall great feedback from attendees with most indicating they love our area, especially Marco Island. Show Name: ANATO Feb 21-23, 2018 Location: Bogota, Columbia Trends/Comments: This was the second year we participated at this show and the show was better produced this year with much more attendance by the travel trade than last year. It was fantastic to see that it wasn’t just the Colombian travel trade in attendance but that quite a few other Latin American countries were also there to do business. Palm Beach County and I exhibited in the BTS booth again this year since neither Visit Florida or Brand USA had a booth. I had meetings with several tour operators as well as with LATAM airlines. As a result, we are planning to host Universal Group in May and have LATAM Fam in June. Leisure Sales Plan Update Attending the Canoecopia consumer paddle show with Charles Wright with Everglades Area Tours, dates of March 9 – 11, 2018. Working on IPW appointments with our team and looking to add more of a wow factor to our booth. Attending WTM Latin America April 3 – 5, 2018 in Sao Paolo, Brazil. 11.A.1 Packet Pg. 161 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) Specialty Markets Michelle Pirre Sales Assistant February 9, 2018 – March 9, 2018 PERIOD AT A GLANCE 2018 Number of Event planning/Weddings contacts 18 Number of Consumer Contacts 800 Number of FAM’s/Site Visits 0 Number Trade Shows Attended 1 Number of Wedding RFP’s pending 6 TRADESHOW RECAP: PA BRIDAL EXPO Follow up Received spreadsheet for bridal contacts from ACS, created and sent email campaign through iDSS which included a link to our website/wedding section- 2361 contacts emailed with 962 emails opened. Almost half. 52 clicks on the weblink. 41% of all recipients opened so far 8% clicked a link Boston Globe Travel Show Attended first consumer show, it was very busy and Marco Island is very well known to the market in Boston. Distributed information on the CAT bus service, and spoke of things to do in the Everglades. I did get requests for under $300 options. While there I created an “Affordable Luxury” power point, which included hotels such as: Hawthorn Suites, Springhill Suites, Staybridge and Fairfield Inn, etc. I had it play on a loop at my table so when I asked, I could show them options. I collected approx. 800 email addresses for our consumer newsletters, and awarded a two-night stay package to a Golf Tour agent with Worldwide Golf, who is now planning on coming to Greenlinks the 3rd week in June for vacation and site of destination. Specialty Markets Sales Plan Update Memberships – Attended my first National Association of Wedding Planners meeting. This went well although this was a Naples chapter meeting, I also met contacts from Lee county as well. I’ve loaded the locals into our database of wedding contacts and sent to digital for web listing on paradisecoast.com. I will be adding them to my wedding planning flyer. Continue working with Naples Pride to assist where we can. Loaded the event onto IGLTA Website for pride events. Recruited some local help of volunteers. Was contacted from Naples Italy wanting to tandem ether pride events or tandem Responsible Tourism events, still working on this idea. Tradeshows- Preparing to attend IGLTA waiting on passport and cutting it close, if this does not pan out I have backup events that I could attend, LGBT Wedding expos either in Austin, Dallas, Baltimore, ST Louis, San Antonio, Pittsburgh, or Boston as other options if we cannot attend IGLTA. Sales Assistant Duties- logged booked/lost RFP’s. Completed 195 tasks including RFP follow up, gathering invoices etc.…. Email campaign for FL Lunch & Learn Event, sent to 794 planners, 179 opened and 11 clicks to apply Gathering contacts and creating list for Indianapolis Organizing RoundTable scheduled for April 10th at Marco Island Center for the Arts Organized Brand USA Mega Fam for April 29,30 will be escorting this FAM Organized database of restaurant contacts with details iDSS cleanup was a big part of the month, cleaning up accounts and tagging them for easier exports, modifying over a thousand contacts, setting up iDSS training for new and special features in iDSS 11.A.1 Packet Pg. 162 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) PUBLIC RELATIONS & COMMUNICATIONS REPORT February 2018- Jonell Modys PERIOD AT A GLANCE 2018 Number of Media Contacts from CVB PR – 620 • 55 – Individual • 565 – CVB news release distribution contacts - Number of Journalists/Influencers Hosted in Destination in February - 3 February • Kelly in the City Influencer • Das Orchestra & other German publications – Antje Roessler & Rudiger Bismark March • Samantha Brown’s “Places to Love” episode scouting FAM • Lori May, Food, Wine Travel magazine, and Seattle Post • Drew Goldberg of drewbinksy.com Number of News Releases Written and/or Issued by CVB – 4 News Releases February • Collier County Seeks Sports Complex Operator • Collier Tourism Selects New Midwest Group Sales Rep Firm • Naples Is Rockin’ Concert Proceeds • JoAnne Russell Cup Academia Sanchez-Casal Publicity Highlights February • Print, online and TV pickups – FADMO/CVB release about benefits of tourism • Florida Weekly/ALL Editions – CVB, staff quote, data included for Collier in full SWFL tourism roundup after Irma News-Press – Collier Tourism columns submitted on “Beachside Bliss on Marco Island,” Wild, Wonderful Events” • Various outlets – Lots of national pickup of Chubb Classic thanks to John Daly’s Hole-in- One • Coastal Living - Marco Island’s Tigertail Named One of World’s Best Secret Beaches; online article on The Perfect Weekend in Naples • The Daily Meal – The Continental 101 Best Restaurants in America • Harry Connick Show – Emily Kaufmann trip giveaway • Travlinmad blog – What to do in Naples, FL: The Ultimate Guide to the Paradise Coast • Architectural Digest - 33 Incredible Springtime Adventures online article 11.A.1 Packet Pg. 163 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) • Multiple media pickups – Great White shark George pings in Gulf Coast Everglades • TravelMole UK – CVB info submission is picked up on wellness/spa holidays March • New York Times - 6 Great Gardens to Visit in Florida • Kelly in the City blog article “Guide to Naples, Florida” online on March 1st. • Toronto Sun, Naples: A different Florida awaits just kilometres from the beach – result of January press visit Top Staff Projects – • Extensive additions, edits, updates to annual visitor guide listing grids; final review of editorial content • Attend CVB Media Luncheon in NYC • Edit Naples Golf Guide • Learn new website, many article edits, new listings and events on continual basis • Review multiple consumer E-newsletters for copy and linked article, update linked articles • Create itineraries for visiting journalists/influencers – Kelly in the City, Antje Roessler, Lori May, Drew Goldberg • Daily social media content, posting, responses • Planning for PBS Places to Love episode scouting FAM • Planning for SATW conference pre- and post FAMS in June 11.A.1 Packet Pg. 164 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) 11.A.1 Packet Pg. 165 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) 2018 March Monthly Report- February Activities–Sports Team Nicole King, Ed Caum o Rookery Bay Clean Up Social Facebook Page  51K Reached o Redbull Privateer Facebook Event Page  52K Reached o Paid Social Campaign  92,590 Impressions  30,436 Reactions o Les Grandes Dammes Joanne Russell Cup, Global Sports Resorts LLC: Per discussion with event promoter, he was unable to achieve the room nights for this event and decided not to proceed with a post event report. Redbull SUP Paddleboard Direct Impact $135,096.00 Economic Impact $190,054.00 Room Nights 250 TDC Funding $6000 Acquisition Cost $24.00 Total ROI (48%) TDT $1,855.00 February Total Event Impact 2018 2017 Number of Events 2 1 Direct Impact $135,096.00 $101,472.00 Economic Impact $190,054.00 $151,193.28 Room Nights 250 110 Average Acquisition Cost $24.00 $12.02 TDT $1,855.00 NA Total Funding Reimbursement $6000.00 $1320.00 11.A.1 Packet Pg. 166 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) Development Activities this Period - Ed Caum • Attend Monthly Events Meeting with P&R • Attended InterSports X Meeting • Naming Rights Meetings • Connect Sports Conf. Call • Attended Tourism Roundtable Meeting • Sports Realignment meeting with HR • Red Bull Event Meeting with P&R • Special Event Protocols Meeting • Attended Southern Tropics Pickleball Event • Attended Employment Law for Supervisors • Attended WEBEOC Training • Conf. Call Hit Triathlon • SWFL DMO Meeting • Budget Guidance Meeting • Attended Florida Attractions Association Meeting • Several Meetings with Paradise Advertising • Meeting with Slider • Meeting with Red Bull Event Staff • Georgetown Women’s Softball Site Visit • Hunden Conf. Call - Update • Artificial Turf Meeting at NCRP • Attend Red Bull Privateers Event • Meeting with Tennis & Bath Club Event Staff • Everglades City Site Visit for HITS Triathlon • Tourism Staff Meeting • Attend Wellness Task Force Meeting • Attend First Tee Reception – Twin Eagles • Meeting with Steps Lacrosse • Meeting on Rookery Bay Project • Attend Chubb Classic • Attend Connect Travel Marketing Leadership Summit • Meeting with Gulf Coast Sporting Clays • Attend Les Grand Damme’s Tennis Event • Sports Operations RFI Conf. Call • RFP Round up Conf. Call • Attend Leadership Challenge - Cohort 5 • Attend Sports Complex Kick-off Meeting • Attended the Gene Cussic Softball Event at NCRP • Present Newcomers Orientation • Conf. Call Florida Restaurant and Lodging Assoc. • Conf. Call Miles Media • Conf. Call Pro Watercross • Attend Southern Tropics Pickleball Event • Meeting with Don Hunter Quail Creek – Women’s Amateur LPGA 2020 11.A.1 Packet Pg. 167 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) Development Activities this Period - Nicole King • Attended Sports realignment mg with HR • Processed post event reports for Feb • Attended monthly Parks and Rec Meeting • Mg with Steps Lacrosse regarding new events • Attended weekly meetings with Parks CVB liaison • Review of new Sports Marketing materials • Attended Redbull meeting with event promoters • Attended Redbull meeting with Parks Staff, Marco Island • Follow up phone calls with potential new promotors • Attended Sports Complex Kick Off Meeting • Interviewed applicants for new CVB Event Operational Assistant • Conference call with Connect Sports • Multiple conference calls with HITS Triathlon • Multiple meeting with Sanchez Casal Tennis • Hosted site visit for Georgetown Softball Team • Conference call with Spirit Promotions regarding US Open • Attended site visit at Gulf Coast Clays • Attended CVB staff meeting 11.A.1 Packet Pg. 168 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) FEBRUARY ACTIVITY SUMMARY- DIAMONDE GERMANY OFFICE TOUR OPERATOR ACCOUNTS  Key Accounts Tour Operator Achievement Cost TUI Secured and confirmed online marketing campaign with TUI. The marketing campaign will be a social media competition on TUI Facebook (5 mio. Follower) and TUI blog. The content will be NAP information and images as well as a question the participants will have to answer, more content and the answer will be found on the TUI blog. The duration will be 3 days in April 2018. We will reach 1 mio. follower and generate 1000 participants. The winner wins a vacation to NAP (paid from the campaign budget). 12,000 EUR  Swiss Accounts Tour Operator Achievement Cost Knecht Reisen Secured and confirmed marketing campaign. The campaign includes an advertorial in the annual Knecht Reisen North America brochure. As well as a selection of promotions, both online and offline: A “client stopper”, a big display positioned in front of 30 Knecht Reisen travel agencies throughout Switzerland (brand awareness), an advertorial in their customer magazine, as well as a feature in their B2B (2,500 addresses) and B2C (10,000) newsletter. Duration of the campaign February to May. 5,000 USD 11.A.1 Packet Pg. 169 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports)  Benelux Accounts Tour Operator Achievement Cost De Jong Intra We had a call with Wilfried Verkaik the PM for USA. The NAP numbers are down in 2017 (11%). Reasons for that, he suggested were the political situation and the exchange rates in 2017. 2018 though started out very well for the USA and Florida. NAP already has over half of the bookings from last year (250 RN so far).   Secondary Accounts Tour Operator Achievement Cost Explorer Fernreisen Held a call with Jutta Giovannoni PM North America, as she won't be attending ITB. Numbers for NAP are up 11% for 2017. Which is against their general USA bookings trend, which was down in 2017. All though bigger destinations in Florida didn’t have an increase of RN, smaller Florida regions like US showed a plus in 2017. 2018 started out very well with the USA bookings again and Explorer is very confident that 2018 will be a better year over all for the USA, due to the better exchange rate situation and she also feels that the political situation has settled in. For now, they are fine with their NAP hotel portfolio, but showed interest in adding another tour. We presented Everglades Area Tours, which was perceived very well. Details tbd. Tour Consult As part of our campaign we secured the update of our new promotion NAP video to the NAP landing page on the Tour Consult homepage. 1,700 USD Argus Reisen We could secure that our new NAP promotion video was updated to our landing page on the Argus Reisen website completely FOC. America Unlimited Secured and confirmed our online marketing campaign. The online marketing campaign 6,850 USD 11.A.1 Packet Pg. 170 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) includes, that America Unlimited uploaded our newly created NAP promo video (with an America Unlimited branding) to their YouTube channel, where it will be pushed with AdWords as well as a Facebook Ad from their Facebook page (68,000 followers) and a NAP special offer featured in their newsletter, send out to 140,000 addresses. In this campaign we will take advantage of the high fan numbers of America Unlimited. The duration of the campaign will be 4-6 weeks starting in February 2018 and the newsletter will be send out in April 2018. We will generate brand awareness and promote NAP as a destination and inspire customers during this campaign. The Youtube video already received 22,000 views on Youtube in February. TRAVEL AGENTS  Sales calls: Total of 34 personal visits to travel agents in Austria: Graz, Salzburg, Bolzano, Bregenz, Vienna and Germany: South Germany  Support: Supported 1 agency with NAP brochures, agent contacted us via our NAP Facebook group. EVENTS  F.re.e Munich o Dates: 21.-25.02.2018 o City: Munich o Profile /Number of attendees: 135.000 consumers (2017: 135.000) o Feedback: We participated with brochure distribution through Visit USA. All in all, the feedback from Visit USA was excellent. They reported an excellent demand for Florida especially families, who were interested in a round trip to Florida in the summer months; hence our brochures were well received.  Reisen Hamburg o Dates: 7.-11.02.2018 o City: Hamburg o Profile /Number of attendees: 73.000 consumers (2017: 71.000) o Feedback: We participated with brochure distribution through Visit USA. The visitors number was up 2.000 this year, which is good as it has been down before. The feedback from Visit USA was good. Florida was among the number 3 top destinations in the USA and our brochures were received well.  11.A.1 Packet Pg. 171 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports)  Talk & Dine Roadshow Dertour Austria o Dates: 05.-07.02.2018 o Cities: Salzburg, Bolzano, Bregenz o Profile /Number of attendees: 126 TAs. The attendees were selected and invited by Dertour Austria as the top producing travel agencies in the areas around the event cities. o Feedback: It was a Talk & Dine dinner event roadshow in cooperation with Dertour Austria during which we have comprehensively presented NAP and used synergies with other partners of the DiaMonde portfolio (Fontainebleau Miami Beach and Aventura Mall) to reduce cost. Other partners were Las Vegas CVB and Condor. The presentations were held in between meals to have the full attention of the TAs, the evenings were rounded off by a raffle. The feedback of the events was excellent. The agents left inspired by our presentations and were very thankful for this evening. Even though, it was in the month of the high booking season and the agents were very busy in the agencies, they still came and participated with an overwhelmingly interest in the NAP area we could answer many questions about the Paradise Coast. MARKETING Type of Activity Details Cost Newsletter & Facebook post We could secure to be included in the Visit USA Netherlands consumer newsletter, which is sent to 750 people bi-monthly as well as in the Alamo.nl newsletter which is sent to nearly 10,000 consumers monthly(https://mailchi.mp/alamo/op-avontuur- met-uw-alamonl-huurauto-1152549?e=%5bUNIQID ) and they will also post on the Alamo.nl Facebook account (1033 likes). FOC Expedia TAAP We could secure that NAP will be featured in their newsletter as destination of the month (March) completely FOC (normal cost 350€), the newsletter is send to TAs with an Expedia TAAP login (approx. 3000). FOC Expedia Our Expedia B2C online campaign started February 5th and will be online for 6 weeks. The campaign is an ad campaign including premium ads as well as premium placements, which lead to our landing page, which was also updated. The campaign will generate brand awareness and gain additional market share and bookings with targeting to NAP from comp set Florida destinations. 15,000 € Eurowings In order to push the new flight routes from Dusseldorf & Munich to RSW starting in May, the advertorial 11.A.1 Packet Pg. 172 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) which was created in November is live again in February and March. DiaMonde Storyletter We have included NAP in the DiaMonde newsletter “Storyletter” as the top story, which is the first story the reader sees, sent out on February 20, 2018 to 9,622 travel agents and travel industry contacts in Germany, Switzerland, Austria and Luxembourg. The newsletter was opened 3,341 times and the opening rate was 25,4 % which is great. The NAP content was the new promotion video of NAP which was shooted with a travel influencer in NAP November 2017 and received the most click rates in this newsletter. Facebook group We could secure 11 new members (which is almost 10% of the 123 participants) and great traffic in our Facebook group with a special raffle, which we promoted in a follow-up mail to the Dertour Austria Talk & Dine participants. 2 winners who have been drawn from the 11 new members where announced during a live video and each won one of our retro NAP branded Bluetooth speakers. Facebook Ad We implemented a NAP Facebook ad. The ad was used to push a post in February for 1 week in order to generate awareness for NAP to potential travelers during peak booking season. The ad was running from 22.-28.02.2018 and targeted people in DACH with high travel intentions and USA interest. All in all, the ad was very successful as it reached 21,359 people and got 2,689 interactions. EUR 150 Facebook # posts: 11 #fans: 10,821 Please find down below the most successful posts in February: #1 09.02.2018 shared post from Tin City, reached 3.284 clients, 164 reactions and 139 likes #2 24.02.2018 post of an alligator in the Everglades, reached 1.892 clients, 104 reactions and 81 likes 11.A.1 Packet Pg. 173 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) MEDIA / PR  Inclusion in travel magazines o Go feminine Resulting from the gofeminin.de PR FAM in November, the article is online now, social media posts are to follow. Article: http://www.gofeminin.de/reise/florida-westkuste-s2472916.html  PR FAM request ARD German TV channel – “Elstners Reisen” Visit Florida approached us with the excellent opportunity to collaborate with DOCMA TV Produktion GmbH, a production company for several TV series for Germany’s biggest public broadcaster ARD. For an episode of the documentary “Elstners Reisen” the producer Christian Ehrlich wants to focus on Florida. “Elstners Reisen” is a 90-minute-long documentary which focus on nature, travel and species protection featuring the famous German entertainer Frank Elstner and is broadcasted Saturdays at 8.15 pm, that means prime time in Germany. Some of the shows produced by this company where adapted in about 50 different countries in this world. The DOCMA TV Produktion GmbH produces more than 100 hours of program every year. The show with Frank Elstner is viewed by between 350,000 and 600,000 people every time it is shown. They plan to travel to Florida in November for the production of the film and we have convinced the producer of the show, by suggesting the NAP nature research highlights such as Rookery Bay and the Dolphin Explorer, that NAP has some real highlights that need to be in the film. With our persuasion work we could achieve that the producer now thinks that NAP has potential to be the main part of the film. All details tbd. Stefan Wagner We could secure the freelance journalist Stefan Wagner, to visit NAP during his research road trip through Florida, April 1-3, 2 nights with his family. Visit Florida will sponsor rental car and flights. The journalist has written for major magazines in Germany: ADAC Reisemagazin is Germany’s biggest travel magazine, Focus the second most read business magazine and America Journal is the only travel magazine focused purely on America. He will also write for a couple of regional newspapers as well. In sum, 10-12 articles will result from this visit. He is seeking for nature experiences and explore Naples. The FAM has been approved. Susanne Seuffert We could secure that the journalist Susanne Seuffert, will visit NAP during her pre- financed round trip to Florida in April. She will research the free of cost activities that can be done in the sunshine state and still experience it fully. We supported her with airboat tickets accordingly. 11.A.1 Packet Pg. 174 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports)  PR FAM Antje Rössler a cultural journalist travelled to NAP in February. She stayed 3 nights in the Lemon Tree February 14-17, visited the Liebig Art Center, did a mangrove tunnel kayak tour with Everglades Area Tours and attended the Mahler Symphonie at the Artis Naples as well as she has been on the Dolphin Explorer. Exposure is to follow within the next 2 months. PROJECTS  Attendance Visit USA Member Meeting on February 15, 2018. Please find the meeting minutes attached.  Final preparation for ITB 2018 inlcuding: o Finalizing the appointment schedule o Preparing the meeting notes and gathering background information o Collecting the room nights from tour operators and preparing the room nights’ report o Preparing a Market Update for the DACH and Benelux markets, including information on the economy and tourism industry of each country o Preparation for ITB Media Breakfast CONSUMER  Brochure fulfillment: 18 in total HIGHLIGHTS IN MARCH  ITB 2018 in Berlin, March 7-11, 2018  Visit USA Media Breakfast, March 9, 2018  TA Sales Calls in Nuernberg and Regensburg, March 12-14, 2018  TA Trainings (airtours business club agencies) in Basel and Luzern, March 20-21, 2018  TA Sales Calls in Frankfurt, March 26-27, 2018  CANUSA campaign, March 2018  NAP newsletter, March 22, 2018 11.A.1 Packet Pg. 175 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) MONTH/YEAR: FEBRUARY 2018 PREPARED BY: UK & IRELAND OFFICE HIGHLIGHT OF THE MONTH: Paradise Coast Trade E-Newsletter OMMAC worked throughout January and into February on the production of a trade E- Newsletter to send out to key Travel industry partners including Agents and Tour Operators, updating them on Florida’s Paradise Coast. The Newsletter was distributed in the first week of February using professional software for a clean, professional look and feel. The content was extracted and adapted from the updated press release already forwarded to UK media in January. Included in the newsletter were updates on local industry partners, including hotels and restaurants, as well as current themes at Naples Zoo, specifically the limited time ‘Penguins in Paradise’ exhibition. It was distributed to over 35 key industry partner companies reaching over 200 industry, including Visit Florida, IAGTO, Visit USA, Brand USA, and Air Lines etc. See below screenshot of the first part of the newsletter. 11.A.1 Packet Pg. 176 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) MARKET UPDATE: Travel agent and tour operator turnover up 10% to £36.19bn in 2017 Combined travel agent and tour operator turnover in the UK grew last year by nearly 10% to £36.19 billion, according to exclusive research for Travel Weekly sister title Travolution. Government figures, analysed in the latest annual Travolution Innovation Report, show 2017 growth was more than double the annual average of 4.8% since the 2008 economic crash. It was the seventh successive year of growth since a 14% year-on-year contraction in 2010 when combined agent and operator turnover was £21.26 billion. Barrhead acquired by US-based Travel Leaders Group Travel Leaders Group has reached an agreement to acquire Barrhead Travel Group for an undisclosed sum, the US company has confirmed. Barrhead will become part of Travel Leaders Group’s growing presence in the UK and around the world. The transaction is expected to close in the first quarter. Barrhead chairman Bill Munro said: “This is great news for our staff, our customers and our suppliers.” Travel Leaders Group chief executive Ninan Chacko, CTC, added: “Barrhead is a great addition to our family of brands. It’s an innovative, award-winning travel business that is on a trajectory for continued growth. Global Travel Group conference will be in Florida The Global Travel Group is to hold its annual conference at Universal Orlando Resort in Florida this year. It is the first time the travel consortium has chosen North America for its conference. The event will be held from November 25-29 at the new Caribbean-inspired Loews Sapphire Falls Resort, with conference sessions held on site. The consortium, which celebrates its 25th anniversary this year, expects 250 member and supplier partners to attend. This provides an opportunity for Paradise Cost to offer per & post stays. Seasonal losses more than halved due to operator strategy, says Tui Tui group says its strategy of developing, investing in and operating product is paying off and it is now more profitable throughout the year. In a first quarter trading update today the European travel giant reported seasonal underlying EBITA losses had been reduced by more than half or 57.91%. The firm said firms in the tourism sector typically report seasonal losses at this time of year but that its strategy was mitigating that. Virgin Voyages will open HQ in Plantation, Florida New cruise startup Virgin Voyages will put down roots in Plantation, Florida. The line has selected the Fort Lauderdale area suburb as its headquarters and pledged to create about 300 jobs there. The company also promised to pump $15.9 million in the local community, it said. The company currently employs a workforce of 76. Dubai tops Gold Medal’s list of top Valentine’s destinations Dubai is the number one Valentine’s Day destination in terms of bookings made with Gold Medal. The long-haul operator, owned by Dubai-based dnata, said the city has come top for departures over the week commencing February 12. It has been the top Valentine’s getaway every year since 2010. 11.A.1 Packet Pg. 177 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) New Zealand’s North Island jumped into second place after a 34% increase in bookings, overtaking Florida and pushing New York into fourth position. Florida cheaper than Spain after ‘Trump slump’ A fall in visitor number to the US blamed on a “Trump slump” has seen prices for holidays in Florida slashed to up to a third cheaper than equivalent trips in Europe. Researchers for Travelsupermarket claims a typical family could save up to £1,000 by opting for the US over Spain as hoteliers drop prices. The price differential has been exacerbated by demand for Spain forcing up prices in recent years due to demand switching from Turkey and North Africa, according to the price comparison website. The Travelsupermarket study also found that parts of the Middle East have become cheaper than Mediterranean destinations due to booming hotel room supply. UPCOMING EVENTS 2018 DATE SPECIAL EVENT LOCATION 7 March Ocean Florida Training Day Romford 12 March International Media Marketplace London 12-15 March Visit Florida Media Mission London/Dublin 9 April Hayes and Jarvis Training Day Crawley 10 April British Airways Training Day Newcastle 11 April Travel Counsellors Training Day London 25 April Virgin Holidays Training Day Crawley 26 April USAirtours and Travel Planners Training Day London 26 April – 4 May Brand USA MegaFam Paradise Coast 19 – 23 May IPW Denver 11.A.1 Packet Pg. 178 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) MARKETING/SALES/PROJECTS & ACTIVITIES: Visit Florida UK office Working closely with V. Florida on a number of training days with tour operators and agents. Also in discussion re co-op marketing and promotions. Brand USA 2018 UK & Ireland MegaFam The Brand USA 2018 UK & Ireland Mega Fam, taking place April 26 – May 4, 2018, will bring 100 of the United Kingdom’s top-selling agents together to experience multiple destinations across the USA. One of the itineraries is ‘Floridian Flavours: Sunsets and Surf – Visiting Florida’, during which the group of 13 Travel Agents, 1 Tour Operator Product Manager and 2 Brand USA Staff, will be arriving in our region for an overnight stay on April 29, to enjoy Naples and the beach. OMMAC has been working closely with Brand USA to ensure Florida’s Paradise Coast receives exposure and recognition as part of this initiative. We’ve also been working with CVB & local industry partners to make all the arrangements for the agents when they arrive in the region. International Media Marketplace (IMM) IMM is now established as the industry’s leading event for the media to meet travel and tourism brands. Exhibitors each enjoy a dedicated branded table where they can meet top travel journalists, editors and broadcasters to discuss their news, events and developments. The event will take place on March 12 2018 and Florida’s Paradise Coast have confirmed that we will be exhibiting at IMM, having negotiated with valued partner The Beaches of Fort Myers and Sanibel to share a table. This will allow both destinations to meet a large number of influential industry media and ensure that the Paradise Coast gets some excellent exposure in the UK marketplace. OMMAC have been selecting the journalists they want to meet, ensuring to make the most of the time available and meet as many key media as possible. Visit Florida Media Mission OMMAC has confirmed participation with Visit Florida Media Mission from 12-15 March, in London and Dublin. The week will consist of formal meetings as well as informal events, providing opportunities to network with influential media from both the UK and Ireland. We’ve been liaising with Visit Florida to confirm arrangements and ensure that everything is in place to make the media mission a success. This includes providing logos and information on the destination for press packs to be formed. Visit Florida Briefing Visit Florida hosted a New Year briefing on February 1st 2018, in Covent Garden, London. The purpose of this meeting was to review last quarter’s activity, and give an update on the PR and Trade activity happening from now until 30th June. Many of the Visit Florida partners were present, giving updates on their region. 11.A.1 Packet Pg. 179 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) OMMAC attended on behalf of Florida’s Paradise Coast, updating Visit Florida and all of the partners on the region, including the full recovery since Hurricane Irma, outlining that certain industry partners used this as an opportunity to renovate fully, rather than simply repair. It was also a good opportunity to network with each of the partners, including some who have new UK representatives, so an introduction was possible – extending how we can work together. Co-op Marketing Activity: Currently reviewing and seeking proposals from: Virgin Holidays / US Airtours & Travel Planners / BA Holidays /Golfbreaks.com/ Family Traveller publication/ Ocean Florida /Bon Voyage / American Holidays Ireland/ Tour America Ireland and Visit Florida with Travel Zoo and others. Plus seeking other opportunities to reach our target market and drive new & incremental business to Paradise Coast. Travel 2 and Gold Medal Florida Brochure OMMAC worked with Travel 2 and Gold Medal to provide feedback on the Naples & Marco Island destination pages in the 2019 Travel 2 Florida brochure & 2019 Gold Medal Florida brochures. We worked to ensure that the brochures were in line with our marketing messages and that they reflected the key destinations and attractions that we are focusing on for 2019. See Below. 11.A.1 Packet Pg. 180 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) PUBLIC RELATIONS Publication/ Circulation Activation/ Date of travel Angle/ Theme Industry partners Status update/ publish date PR Value Sarah Forrest Freelance journalist - blogs for Golf Guru Group – also pitching to other golf publications including The Golf Business (Golf Guru pageviews: 19,000) Consumer Opportunity Currently Sarah does not have flights. Travel date estimated June or September To raise the profile of golf and other activities in Paradise Coast TBC – approached GolfBreaks for assistance with flights. Or possibly work with V. Florida and other regions. Ongoing Liaison continues with Sarah and we must secure flights. Estimated drop date Oct’18 onwards TBC Florida Friday, Travelmole, Distributed to : 1,500,000 Submitted content for monthly newsletter Supplied content for the theme ‘Florida wellness and spa holidays’ JW Marriott Completed Achieved coverage in newsletter (displayed below) $2,060 Paradise Coast ‘What’s New in 2018’ press release Distributed to over 600 key UK media, including Nationals, Online and Travel Trade Circulated end of January To inform the UK media of updates and information in Florida’s Paradise Coast in 2018 Completed Distributed $800 11.A.1 Packet Pg. 181 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) Selling Travel, Leading UK Trade Publication Journalist - Jeannine Williamson (circulation: 14,925) Submitted content for monthly magazine A piece about What’s new for 2018 in Florida, for Selling Travel February 2018 issue La Playa Beach and Golf resort, Naples Beach Hotel & Golf Club, Hilton Marco Island Beach resort and the Everglades Completed Worked in conjunction with JoNell to provide relevant, new information for feature, which achieved coverage in February edition (displayed below) $4,124 Selling Travel Online version of UK Trade Publication (Digital circulation: 19,000 Monthly Unique Users: 5,000 travel professionals) Submitted content A piece about What’s new for 2018 in Florida, for Selling Travel February 2018 issue Corkscrew Swamp Sanctuary Completed Achieved coverage online (displayed below) $1,960 11.A.1 Packet Pg. 182 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) Florida Friday – Florida wellness and spa holidays, Distribution: 1,500,000 trade 11.A.1 Packet Pg. 183 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) Selling Travel (Print) – Florida - Leading UK Trade Publication / circulation: 14,925 Selling Travel (Online) – Florida - Trade Digital circulation: 19,000/ Monthly Unique Users: 5,000 travel professionals 11.A.1 Packet Pg. 184 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) SOCIAL MEDIA ACTIVITIES Activity Status/Result We continue to keep a presence on @ParadiseCoastUK. This month we have looked to inform potential travelers of upcoming events and use inspirational quotes and images to encourage them to travel. @ParadiseCoastUK continues to grow followers and get support through retweets and likes. A selection of Facebook and Twitter updates this month 11.A.1 Packet Pg. 185 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) Monthly Report February Activity 2018 AVIAREPS- Brazil Representatives MARKET INFORMATION • Copa Airlines announced new flights for the Porto Alegre to Panama route. These four new flights are an initial take on the airline company’s new marketing strategy. (http://www.mercadoeeventos.com.br/noticias/aviacao/copa-airlines-realiza-voo-inaugural-da- segunda-frequencia-em-porto-alegre ) • Azul Airlines is expanding the number of flights and routes nationally. Azul will start operating with a new hub in Recife, in Pernambuco state. (http://www.mercadoeeventos.com.br/noticias/aviacao/rota-me-air-france-e-azul-aumentam- oferta-e-latam-encerra-nordeste-rj/) • A recent survey presented several bleisure (business + leisure) aspects crucial to tourism companies and destinations to take into consideration. According to a study conducted and released by Travelport, bleisure travelers are presenting important factors that will change the way corporate tourism companies relate to their customers. The study demonstrated that most of interviewees were Millennals (62%). This new audience is presenting new demands concerning buying decision and communication processes. New customers like these are more concerned in having more productive trips, allying their business trips to their personal interests. For that, Millennals are demonstrating how old fashioned sales processes and travel packages are not sustaining new demand for experiences and opportunities. (http://www.panrotas.com.br/viagens- corporativas/bleisure/2018/02/como-o-bleisure-deve-mudar-a-tecnologia-nas- viagens_153509.html?pesquisa) • Brazil’s Exterior Relations Ministry registered a 70% increase on the Visa requests in the first two weeks of February, in the US. This growth was occasioned by new Visa request’s system – allowing users to make their request on the internet. This new process was established at the end of January and the expectation is to increase requests figures, while making all steps faster. (http://www.mercadoeeventos.com.br/_destaque_/slideshow/pedido-de-vistos-eletronicos-ja- dispara-70-nos-eua/) 11.A.1 Packet Pg. 186 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) • A recent survey conducted by ViajaNet presented five special offers for flight tickets to international destinations. The study was made comparing prices from February of 2017 to the same month in 2018. Some of the flights presented had a 17% cut on their prices. The top five presented destinations are: Paris, New York, Orlando, Vancouver and Toronto. The search for flights to these destinations grew 196% in one year. • Flight tickets to Orlando presented an average decrease of 7% on the prices. http://www.mercadoeeventos.com.br/noticias/destinos/cinco-destinos-internacionais-estao-mais- baratos-em-fevereiro/) TRADE Leisure Sales Calls / Meetings ame Market Company Objective and Outcome Follow Up Cesar Turlão cesar.turlao@ancoradouro.com.br BR Ancoradouro – TO Av. Dr. Liráucio Gomes, 55 – Campinas/SP - 13024-490 Phone: 5519 21373034 Email and follow up call to evaluate the last training session that is still missing for Ancoradouro’s coop plan. Cesar will provide us with possible dates for conducting this training session in Ribeirão Preto. Ricardo Bezerra ricardo.bezerra@voeazul.com.br BR Azul Viagens – TO Av. Marcos Penteado de U. Rodrigues, 939 – Torre Jatobá, 9th floor – Barueri/SP – 06460-040 Phone: +55 11 4134-9800 Ricardo sent us possible dates for a PC FAM tour in May, 2018. Some changes were made to the period and the last proposed period was from April 30th to May 4th. Dates approved by PC. We will follow up with Ricardo to check on FAM tour details. Maria de Lourdes R. Cardoso Maloutour.atendimento@uol.com.br SP Malou Tour – TA Rua Antônio Carlos Lima, 42 – São Paulo, SP – 02277- 020 Phone: +55 11 2241-7336 Promote the destinations and its highlights. Digital collaterals sent. Eliane Pirangy BR Rextur Advance – TO Eliane is Rextur’s representative in Manaus. She Digital collaterals sent. 11.A.1 Packet Pg. 187 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) Eliane.pirangy@rexturadvance.com. br Av. São Luís, 50 - São Paulo – SP – 01046-926 Phone: +55 92 98401-7161 contacted us to obtain information for clients searching for Florida destinations. Marcelo Waked marcelowaked@wakedbrasil.com.br PE Waked Brasil – TA Rua Barão de Souza Leão, 221 – Recife, PE – 51030-300 Phone: +55 81 3342-4344 Promote the destinations and its highlights. Digital collaterals sent. Marcus Ceneviva marcus@girare.com.br SP Girare – TA Rua Cristovão Colombo, 174 – Campinas, SP – 13023-230 Phone: +55 19 99198-1963 Marcus contacted us requesting specific information on golf attractions in PC. Specific and digital collaterals sent. Berenice Miranda atendimento@cialipturismo.com.br SP Cia Viagens e Turismo – TA Rua Frederico Guarinon, 125 – São Paulo, SP – 05713-460 Phone: +55 11 3742-7666 Berenice requested specific information for family activities in PC. Digital collaterals sent and email follow up. Thaís Rocha thais.rocha@voeazul.com.br BR Azul Viagens – TO Av. Marcos Penteado de U. Rodrigues, 939 – Torre Jatobá, 9th floor – Barueri/SP – 06460-040 Phone: +55 11 4134-9800 Thais Rocha will be one of Azul Viagens’ representative on PC FAM trip. She will assist Ricardo on the travel agents’ selection (top sellers). We will follow up with Thais to clarify some points of the FAM. Azul is selecting the agencies Top sellers for Florida destination. 11.A.1 Packet Pg. 188 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) Ângela Carvalho presidencia.ba@abav.com.br BA ABAV Bahia Rua Lucaia, 65 – Salvador, BA – 41940-660 Phone: +55 71 3334-0455 Angela represents Bahia state local office of the Brazilian Travel Agencies Association - ABAV. They inquired us regarding PC trade actions in the Brazilian market. Email follow up to evaluate partnership opportunities and digital collaterals sent. Paulo Biondo paulo.biondo@agaxtur.com.br BR Agaxtur – TO Av. Europa, 884 - Jardim Europa, São Paulo,SP - 01449- 000 Phone: +55 11 3067-0900 Paulo is responsible for US Products in Agaxtur and offered PC with a coop plan, including Shopping de Viagens Agaxtur. PC will not be participating in this event, but we’re evaluating possible coop actions for the second semester. Luciana Gurgel luciana@ypytur.com.br SP YPY Viagens – TA Rua Fernando Costa, 390 – Vinhedo, SP - 13280-000 Phone: +55 19 3252-6847 Luciana requested information on family activities and asked for local amusement parks. Specific and digital collaterals sent. Barbara Picolo barbara.picolo@flytour.com.br BR Flytour – TO Av. Francisco Matarazzo, 1350 – 2nd floor – 05001- 100 Phone: 5511 45031900 Email follow up to evaluate possible actions for a coop with PC. Email follow up. Barbara will have a meeting with PC at WTM and will present a proposal for actions with Flytour/MMT. Débora Ferruço contato@maggturismo.com.br SP Magg Turismo – TA Av. Ipiranga, 200 – Sute 75 – São Paulo, SP – 01046- 010 Phone: +55 11 3361-2269 Débora requested specific information for family group travelling to Miami, as she wants to offer PC for a 2-day stay. Digital collaterals sent and email follow up. 11.A.1 Packet Pg. 189 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) Rud Santos rud@elleprimeviagens.com.br SP Elle Prime Viagens – TA Ladeira Velha, 35 – São Paulo, SP – 02925-110 Phone: +55 11 4306-8668 Promote the destinations and its highlights. Digital collaterals sent. Zilda Moura zilda.pirauaviagens@gmail.com PE Pirauá – TA Av. Bernardo Vieira de Melo, 4099 – Piedade - Jaboatão/PE – 54420-10 Phone: 5581 3062-3921 Zilda is a top sellfer of Florida destinations. She requested information on Marco Island region. Specific and digital collaterals sent. Regiane Queiroz regiane@fernandaturismo.com.br SP Fernanda Turismo – TA Rua Bela Vista, 853 – Bela Vista Jundiaí,SP – 13207- 780 Phone: +55 11 4586-6199 Promote the destinations and its highlights. Digital collaterals sent. Alba Valéria alba@escultur.com SP Escultur – TA Rua João Wagner, 182 – Jardim América – Sorocaba/SP – 18046-695 Phone: +55 15 3212-6600 Promote the destinations and its highlights. Digital collaterals sent. Eduardo Moreno eduardo@taubatur.com.br SP Taubatur – TA Av. Prof Walter Thaumaturgo, 340 – Jardim das Nações – Taubaté, SP – 12030-040 Requested information on PC attractions. Specific and digital collaterals sent. 11.A.1 Packet Pg. 190 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) Phone: +55 12 3622-2676 Mateus Cardoso administrativo@viagenstrakinas.com .br BA Viagens Trakinas – TA Rua Silveira Martins, 551 – Salvador, BA – 40150-040 Phone: +55 71 99108-8174 Mr. Cardoso contacted us regarding PC’s information on attractions for a family group. Digital collaterals sent. Luciana Kramer contato@tourpelomundo.com RJ Tour Pelo Mundo – TA Rua Barata Ribeiro 399 - Rio de Janeiro - RJ, 22040-001 Phone: +55 21 99227-4181 Promote the destinations and its highlights. Digital collaterals sent. Promotions (Joint Marketing Activities – JMA’s) Tour Operator Name Market Description – Coop Actions Launch/Start Status Ancoradour o BR Last training session in Ribeirão Preto, São Paulo. TBC Date will soon be confirmed with Cesar Turlão. MEDIA RESULTS Media Meetings Name Publication/Media Market Objective & Meeting Notes Follow Up Fabricio Brasiliense Viagem e Turismo BR Regular meeting to strengthen the relationship Complete 11.A.1 Packet Pg. 191 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) Rafaela Pascowitch Glamurama Editorial Group BR Regular meeting to strengthen the relationship Complete Juliana Saad Freelancer BR Media call Complete Nana Caetano Vamos Latam inflight magazine BR Media call about possibilities to extend content from Miami to Paradise Coast Complete RESULTS • Brasilturis 11.A.1 Packet Pg. 192 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) • Agito SP 11.A.1 Packet Pg. 193 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) Qual Viagem 11.A.1 Packet Pg. 194 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) • Paranashop • Portal Iza Zilli 11.A.1 Packet Pg. 195 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) • Mercado e Eventos 11.A.1 Packet Pg. 196 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) 11.A.1 Packet Pg. 197 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) MEDIA LINKS • Brasilturis | https://brasilturis.com.br/paradise-coast-convida-visitantes-para-os-mais- tradicionais-eventos-da-regiao-em-fevereiro/ • Agito SP | https://agitosp.com.br/paradise-coast-convida-visitantes-para-os-mais-tradicionais- eventos-da-regiao-em-fevereiro/ 11.A.1 Packet Pg. 198 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) • Qual Viagem | http://www.qualviagem.com.br/na-florida-paradise-coast-recebe-festivais- tradicionais-em-fevereiro/ • Paranashop | http://paranashop.com.br/2018/02/paradise-coast-tera-novos-onibus-na-alta- temporada/ • Portal Iza Zilli | https://www.portalizazilli.com/2018/02/23/paradise-coast-tera-novos-onibus- na-alta-temporada/ • Diário do Turismo | https://diariodoturismo.com.br/brand-usa-anuncia-roadshow-pelo-brasil/ • Mercado e Eventos | http://www.mercadoeeventos.com.br/noticias/destinos/brand-usa- anuncia-roadshow-pelo-brasil-a-partir-do-dia-27-de-fevereiro/ • Panrotas | http://www.panrotas.com.br/noticia-turismo/eventos/2018/02/brand-usa-inicia-3a- roadshow-no-brasil-veja-locais-e-datas_153527.html?lista • Brasilturis | https://brasilturis.com.br/brand-usa-anuncia-roadshow-pelo-brasil/ MEDIA VALUE Media Subject Date Media Value Circulation/ Pageviews Brasilturis Paradise Coast invites visitors to the most traditional events of the region in February 2/8 8,233 23,520 Agito SP Paradise Coast invites visitors to the most traditional events of the region in February 2/8 15,461 41,070 Qual Viagem In Florida, Paradise Coast host traditional festivals in February 2/9 2,105 999,990 Paranashop Paradise Coast has new buses for high season 2/23 491 98,730 Portal Iza Zilli Paradise Coast has new buses for high season 2/23 TBC TBC Diário do Turismo BRAND USA announces road show in Brazil 2/22 1,385 165,000 Mercado e Eventos Brand USA announces road show for Brazil starting February 27 2/22 392 102,060 Panrotas Brand USA starts 3rd roadshow in Brazil 2/22 6,360 569,730 Brasilturis BRAND USA announces road show in Brazil 2/22 961 23,520 Total 35,388 2,023,620 11.A.1 Packet Pg. 199 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) SOCIAL MEDIA AVIAREPS and Zebra has been reunited in February to discuss the next steps and strategies and Zebra keeps producing content and managing Paradise Coast official account profile. Facebook Paradise Coast Facebook address is www.facebook.com/paradisecoastbr = over 18,2 likes on the page. Promoting Easter in Paradise Coast Promoting Valentine’s Day in Paradise Coast 11.A.1 Packet Pg. 200 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) Promoting Saint Patrick’s Day Prospect work for March • Development of meeting agenda for WTM • Working with Azul on FAM list • Development of a MICE and Luxury presentation for specific training • Work with Zebra agency to approve the strategies and follow the Facebook page administration • Translation and distribution of new press release regarding January visitors data • Media calls to disclose number of visitors press release • Press Trip scheduled for April was cancelled. Press Trip for June, in partnership with Avianca and Discover The Palm Beaches, is confirmed. Start to work on media invites. 11.A.1 Packet Pg. 201 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) VISITOR SERVICES REPORT- Lori Lou Waddell FEBRUARY 2018 Activity Visitor Profiles Month Big Cypress Oasis Everglades Immokalee Marco Island Naples YTD Total Year 2015 52,473 107,564 85,941 1,103 6,810 20,419 274,310 Year 2016 65,051 104,162 67,403 1,252 6,321 6,992 251,180 Year 2017 44,153 92,081 40,329 1,617 4,647 5,193 188,020 Jan 2018 6,145 10,946 3,649 223 349 702 22,014 Feb 2018 6,362 12,619 3,684 313 405 517 23,900 Total YTD 12,507 23,565 7,333 536 754 1,219 45,914 11.A.1 Packet Pg. 202 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) Naples and Marco Island Domestic Visitor Origins Origins 11.A.1 Packet Pg. 203 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) FIRST VISIT- YES 52% FIRST VISIT- NO 48% Visitation HOTEL/ MOTEL 39% Seasonal RENTAL 28% 2ND HOME 16% FAMILY/ FRIEND 17% Accomodations LEISURE 90% MTG/ OTHER 10% Reason for Visit 11.A.1 Packet Pg. 204 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) FEBRUARY 2018 Activities for the Period • Respond to all emails regarding tourism in Collier County coming to Chamber of Commerce • FAM for Inn of Naples tour February 6th, 2018 5:30 pm – 7:30 pm • Meeting with Slidr • Respond to requests for Visitor and Relocation packets • Update Visitor Counts for Collier County Visitor Information Centers • Update Statistics for Naples Visitor Information Center • Request all materials below par levels for Visitor Information Center from attractions, hotels, restaurants • Manage VIC Vol Schedule • Manage/update/email Calendar of Events for Tourism partners • Manage daily operation of Visitor Information Center • Manage all requests for Visitor and Relocation materials Distribution • 2 Case of maps to Collier County Public Library • 100 Downtown Guides to Berkshire Hathaway Realty on 5th Avenue South • Downtown Guide and Naples on the Gulf to Bayfront Inn Monthly Attendance • Chamber of Commerce monthly events • CVB Staff Meeting • Concierge Meeting at The Alamo • Sports Council Committee meeting- Membership one-sheet creation • TDC Meeting • CVB Social Media and Digital Marketing Training FLY 35% DRIVE 45% Both FLY & DRIVE 20% Transportation 11.A.1 Packet Pg. 205 Attachment: Consolidated Staff Reports Feb-March Activity Final (5183 : Tourism Staff Reports) 03/26/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 12.A Item Summary: Detailed Staff Report Meeting Date: 03/26/2018 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 03/22/2018 7:53 AM Submitted by: Title: Division Director - Tourism – Tourism Name: Jack Wert 03/22/2018 7:53 AM Approved By: Review: Tourism Ed Caum Deputy Director Review Completed 03/22/2018 7:56 AM Tourism Kelly Green Tourism Division Completed 03/22/2018 8:55 AM Tourism Kelly Green Director Skipped 03/22/2018 8:31 AM County Manager's Office Kelly Green Executive Director Skipped 03/22/2018 7:52 AM Tourist Development Council Jack Wert Meeting Pending 03/26/2018 9:00 AM 12.A Packet Pg. 206 2/12/2018 - 3/9/2018 Naples Marco Island Everglades CVB Sales Report Event Type:All Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:ALL FUTURE DEFINITE Advantage Destination & Meeting Services 2/19/2019 2/19/2019 0 600 600$0.00 0Site VisitSite Visit Site Global $0.00newPlanning Advantage Destination & Meeting Services 2/17/2019 2/21/2019 0 220 1,100$933,517.30 0RFP Rcvdprestige destinations Incentive Site Global $0.00newBooked Business Advisors Asset Management 3/27/2018 3/29/2018 0 80 240$181,806.83 0RFP RcvdPartner Meeting 2018 Financial Website $0.00newBooked Business American Bar Association 1/16/2019 1/21/2019 0 95 335$236,518.69 0RFP Rcvd2019 ABA Business Law Section Midwinter Leadership Meeting Corporate Repeat Planner $0.00newBooked Business American Bar Association 1/21/2020 1/27/2020 0 148 399$277,667.71 0RFP Rcvd2020 Derivatives and Futures Law Committee Winter Meeting Corporate $0.00repeatBooked Business American Diabetes Association 5/23/2018 5/28/2018 0 390 1,255$647,955.23 0RFP Rcvd33rd Annual Clinical Conference on Diabetes Medical/Pharma/Health & Wellness Website $0.00newBooked Business American Express / Carol Richwine 3/28/2018 3/29/2018 0 25 50$24,155.18 0RFP Rcvd LocalKaja Leadership Team Offsite Medical/Pharma/Health & Wellness Cvent $0.00newBooked Business American Express / M. Acosta 1/23/2019 1/27/2019 0 67 173$93,871.47 0RFP Rcvd LocalDePauw University Board of Trustees Retreat Education Cvent $0.00newBooked Business AmeriQuest Business Services 11/13/2018 11/15/2018 95 95 195$82,053.80 0RFP Rcvd2018 Nationalease Sales Meeting Transportation Networking $0.00newBooked Business Barbara Ann Solutions 5/6/2018 5/11/2018 0 175 595$314,071.62 0RFP RcvdFlorida Council Against Sexual Violence (FCASV) 2018 Training Summit Association-Meetings, Conventions Website $0.00newBooked Business Printed: 3/9/2018 Page: 1 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 207 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:ALL FUTURE DEFINITE Conference Direct 1/24/2021 2/3/2021 0 325 2,000$1,399,210.89 0RFP RcvdCues Symposium 2021 Cvent-Debi Knows $0.00repeatBooked Business ConferenceDirect / C. Tucker 9/22/2018 9/30/2018 0 190 931$732,515.06 0RFP Rcvd2018 APA Annual Conference Corporate GTM $0.00newBooked Business ConferenceDirect / J. Marquard 5/16/2019 5/18/2019 0 87 191$126,391.35 0RFP Rcvd LocalFMA Board of Governors 2019 Association-Meetings, Conventions Cvent-Debi Knows $0.00newBooked Business Express Scripts 10/15/2018 10/18/2018 0 80 320$140,553.72 0RFP Rcvd Local2018 Accredo Leadership Meeting Medical/Pharma/Health & Wellness $0.00newBooked Business Franklin Sports 4/28/2018 5/2/2018 0 60 185$65,988.94 0RFP Rcvd2018 National Sales Meeting Sports Sales $0.00newBooked Business Global Cynergies, LLC 10/1/2018 10/5/2018 0 100 389$298,073.31 0RFP RcvdFraternal Order of Police FL State Lodge Association-Meetings, Conventions Cvent-Debi Knows $0.00newBooked Business Globaux Source 4/4/2018 4/5/2018 0 10 20$10,941.68 0RFP Rcvd LocalThriving Family Retreat April 2018 Corporate Cvent-Debi Knows $0.00repeatBooked Business Hamilton Meetings & Incentives 1/30/2019 2/3/2019 0 14 56$30,812.78 0RFP RcvdGreater Michigan Ford Board Annual Planning Session 2019 Corporate Cvent-Debi Knows $0.00newBooked Business HelmsBriscoe 8/3/2018 8/7/2018 0 115 245$133,551.59 0RFP Rcvd2018 FLCMAA Summer Conference Series Corporate Cvent $0.00newBooked Business HelmsBriscoe 5/3/2019 5/8/2019 0 245 852$528,381.43 0RFP RcvdPlastics Pipe Institute 2019 Corporate Cvent-Debi Knows $0.00newBooked Business HelmsBriscoe 6/7/2018 6/14/2018 0 175 575$301,936.74 0RFP RcvdFlorida Attractions Association 2018 Annual Conference Corporate Cvent-Debi Knows $0.00newBooked Business HelmsBriscoe 12/1/2018 12/7/2018 0 85 416$185,158.99 0RFP RcvdNACD ADP & MC 12.2018 Association-Meetings, Conventions Cvent-Debi Knows $0.00newBooked Business Printed: 3/9/2018 Page: 2 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 208 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:ALL FUTURE DEFINITE HelmsBriscoe 5/30/2018 6/2/2018 0 100 196$130,137.16 0RFP RcvdTMA Southeast Regional Association-Meetings, Conventions Cvent-Debi Knows $0.00newBooked Business HelmsBriscoe 1/26/2019 1/30/2019 0 116 376$227,073.63 0RFP RcvdAssociation of Corporate Patent Counsel 2019 Winter Meeting Corporate Cvent $0.00newBooked Business HelmsBriscoe 4/17/2018 4/23/2018 0 180 607$398,236.28 0RFP RcvdWells Fargo Bank N.A.Financial Cvent-Debi Knows $0.00newBooked Business HelmsBriscoe 10/10/2018 10/14/2018 0 142 297$143,561.86 0RFP Rcvd LocalAWI 2018 Annual Conference Corporate Cvent $0.00newBooked Business HelmsBriscoe 4/19/2018 4/21/2018 0 75 85$55,995.55 0RFP Rcvd LocalInvestigator Meeting Medical/Pharma/Health & Wellness Cvent $0.00newBooked Business HelmsBriscoe 2/21/2019 2/27/2019 0 96 300$194,537.85 0RFP RcvdMunicipal Bond Buyers 2019 Conference Financial Cvent-Debi Knows $0.00newBooked Business HelmsBriscoe 9/4/2019 9/7/2019 0 80 220$107,662.80 0RFP Rcvd2019 ESICA/CSIA Fall Conference Association-Meetings, Conventions Cvent-Debi Knows $0.00newBooked Business HelmsBriscoe 3/26/2018 3/29/2018 0 24 86$56,886.17 0RFP RcvdSiegfried Group March '18 - Ad Board & DX Workshop Financial Cvent-Debi Knows $0.00repeatBooked Business HelmsBriscoe 11/5/2019 11/8/2019 0 60 190$97,501.41 0RFP RcvdAmerican Feed Industry Assn Equipment Manufacturing Conf Association-Meetings, Conventions Cvent-Debi Knows $0.00repeatBooked Business HelmsBriscoe 5/10/2018 5/13/2018 0 25 100$42,539.90 0RFP RcvdJosh Mahoney Wedding SMERF $0.00newBooked Business HelmsBriscoe 11/25/2018 12/1/2018 0 220 730$631,014.39 0RFP RcvdEDPA - 2018 Annual Access Event Exhibit Designers & Producers Association Association-Meetings, Conventions Repeat Planner $0.00newBooked Business HelmsBriscoe 4/17/2018 4/21/2018 0 25 77$68,675.73 0RFP RcvdARP Lead Team Corporate Cvent $0.00newBooked Business Printed: 3/9/2018 Page: 3 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 209 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:ALL FUTURE DEFINITE HelmsBriscoe 8/7/2019 8/10/2019 0 405 1,215$920,990.17 0RFP RcvdHelmsBriscoe / FTBA Corporate Cvent-Debi Knows $0.00newBooked Business HelmsBriscoe 4/20/2018 4/24/2018 0 22 78$65,987.10 0RFP RcvdFIDA Annual Meeting 2018 Association-Meetings, Conventions Cvent $0.00newBooked Business Hilton Marco Island Beach Resort & Spa 1/9/2019 1/12/2019 0 100 300$132,282.34 0Rfp enhancementGraco AFTD National Sales Meeting Corporate $0.00 Booked HPN / S. Weiner 4/28/2018 5/4/2018 0 100 375$353,764.08 0RFP RcvdAnnual Meeting # 38949 Corporate Networking $0.00newBooked Business IMN Solutions 1/8/2019 1/19/2019 0 500 2,395$2,454,993.40 0RFP Rcvd2019 NAPA Annual Meeting Association-Meetings, Conventions Cvent $0.00newBooked Business IMN Solutions 4/6/2018 4/13/2018 0 115 450$325,251.87 0RFP Rcvd2018 IFEBP Investments Institute Association-Meetings, Conventions Cvent-Debi Knows $0.00newBooked Business JW Marriott Marco Island Beach Resort 6/30/2018 7/5/2018 0 355 2,124$1,004,099.67 0Rfp enhancementTom James Sales Int 2018 Corporate $0.00repeatBooked JW Marriott Marco Island Beach Resort 7/12/2019 7/18/2019 0 875 3,010$1,568,304.27 0Rfp enhancementHobsons Inc 2019 Corporate $0.00newCompany Canceled Meeting Booked JW Marriott Marco Island Beach Resort 8/8/2019 8/11/2019 0 304 1,216$537,218.24 0Rfp enhancementFlorida Transportation Builders Assn 2019 Association-Meetings, Conventions Cvent-Debi Knows $0.00newBooked JW Marriott Marco Island Beach Resort 2/6/2019 2/8/2019 0 146 146$94,486.59 0Rfp enhancementLIMRA Distribution Leaders Roundtable 2019 Financial $0.00newBooked JW Marriott Marco Island Beach Resort 9/5/2018 9/15/2018 0 178 689$0.00 0Rfp enhancement NationalFazoli's 2018 National Brand Conference Corporate $0.00 Booked JW Marriott Marco Island Beach Resort 1/24/2019 1/28/2019 0 391 1,955$980,092.55 0Rfp enhancement2019 Compass National SAM $0.00repeatBooked Printed: 3/9/2018 Page: 4 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 210 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:ALL FUTURE DEFINITE JW Marriott Marco Island Beach Resort 5/15/2018 5/18/2018 0 100 210$156,685.73 0Rfp enhancementBristol Myers Squibb Medical/Pharma/Health & Wellness $0.00newBooked Legacy Event Management Inc 2/6/2019 2/10/2019 0 72 241$158,754.12 0RFP RcvdPresidents Forum SMERF Website $0.00newBooked Business Lennox Industries 5/2/2018 5/6/2018 0 43 135$95,387.36 0RFP Rcvd2018 Dave Lennox Awards (DLA) Corporate Networking $0.00newBooked Business Merrimack College 3/15/2018 3/15/2018 0 0 0$2,848.59 0RFP Rcvd LocalMerrimack College in Naples Education $0.00newBooked Business Naples Grande Beach Resort 10/2/2018 10/6/2018 0 110 440$163,622.64 0Rfp enhancementAWI Corporate Leads $0.00newBooked Naples Grande Beach Resort 6/10/2018 6/16/2018 0 120 595$784,213.37 0Rfp enhancement RegionalFlorida Council Against Sexual Violence $0.00newBooked Naples Grande Beach Resort 5/5/2018 5/11/2018 0 36 252$39,515.24 0Rfp enhancementWSTDA 2018 $0.00newBooked Parker Conference Management, Inc. 5/29/2018 6/3/2018 0 115 400$216,972.15 0RFP Rcvd2018 Women's Summit and C-Suite Leadership Conference Association-Meetings, Conventions Encounter $0.00newBooked Business Parker Hannifin 1/20/2019 1/24/2019 0 42 107$84,029.95 0RFP Rcvd NationalWinter Planning Meeting 2019 Corporate Cvent $0.00newBooked Business Site Search, Incorporated 9/17/2019 9/19/2019 0 125 375$179,076.21 0RFP RcvdJudicial Assistants Association of Florida (JAAF) Government Repeat Planner $0.00newBooked Business Site Search, Incorporated 5/18/2021 5/22/2021 0 350 935$448,499.61 0RFP RcvdFlorida Federation of Fairs & Livestock 2021 Association-Meetings, Conventions Repeat Planner $0.00newBooked Business Site Search, Incorporated 5/17/2022 5/21/2022 0 350 935$454,765.73 0RFP RcvdFlorida Federation of Fairs & Livestock 2022 Association-Meetings, Conventions Repeat Planner $0.00newBooked Business Printed: 3/9/2018 Page: 5 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 211 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:ALL FUTURE DEFINITE Site Search, Incorporated 8/24/2018 8/25/2018 0 29 29$12,320.27 0RFP RcvdFlorida Dental Assn Medical/Pharma/Health & Wellness Successful Meetings =SMU $0.00repeatBooked Business Site Selection Solutions Inc 4/12/2019 4/18/2019 0 145 620$420,557.02 0RFP RcvdNAEC 2019 Corporate $0.00newBooked Business The Hutton Group, Incorporated 1/13/2019 1/15/2019 0 20 60$28,701.99 0RFP Rcvd2019 The Hutton Group Board Meeting Corporate $0.00repeatBooked Business The Kellen Company 3/1/2019 3/6/2019 0 49 174$115,290.91 0RFP RcvdVinegar Institute 2019 Annual Meeting Association-Meetings, Conventions Cvent-Debi Knows $0.00newBooked Business The Ritz-Carlton Golf Resort, Naples 10/8/2018 10/13/2018 0 66 396$121,498.00 0Rfp enhancementFraternal order of Police $0.00 Booked The Ritz-Carlton, Naples 5/3/2018 5/6/2018 300 200 600$368,466.65 0RFP RcvdMassachusetts Bankers Association 2018 Financial $0.00newBooked Business The Ritz-Carlton, Naples 5/6/2018 5/10/2018 0 51 255$118,936.59 0Rfp enhancement NationalAnthony's Coal Fired Pizza Corporate $0.00newBooked This is Fusion 11/2/2018 11/10/2018 0 150 454$210,300.02 0RFP Rcvd LocalPRF # 7545 November Meeting Corporate Cvent $0.00newBooked Business Verto Solutions 4/12/2018 4/18/2018 0 245 915$673,690.50 0RFP Rcvd2018 ASTA Annual Meetings & Exhibits Corporate Cvent $0.00newBooked Business 395 10,433 36,46767$22,190,559.97 0Event Count: $0.00 Status:CURRENT CONTRACTED ConferenceDirect / D. Borak 1/13/2015 1/15/2015 0 13 39$29,867.46 0CVB SponsoredSAHEC 2015 Conference Direct $0.00newevent Booked definite Printed: 3/9/2018 Page: 6 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 212 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT CONTRACTED Exceptional Site Selections 8/16/2016 8/17/2016 0 105 210$134,908.11 0CVB SponsoredXSITE 2016 Corporate Networking $0.00newevent Booked definite JW Marriott Marco Island Beach Resort 5/15/2016 5/19/2016 0 150 470$225,706.44 0CVB SponsoredGTMC 2016 Association-Meetings, Conventions $0.00newevent Booked definite JW Marriott Marco Island Beach Resort 9/9/2013 9/12/2013 0 0 0$0.00 0CVB SponsoredHPN Annual $0.00 event Booked definite JW Marriott Marco Island Beach Resort 4/8/2016 4/10/2016 0 16 48$33,073.86 0CVB SponsoredConference Direct Team Landers Retreat 2016 Corporate $0.00newevent Booked definite Naples Grande Beach Resort 5/21/2013 5/28/2013 0 94 752$150,755.00 0CVB SponsoredNational Assoc. Advancement of Colored people RFP Enhancement $0.00newevent Booked definite Naples Grande Beach Resort 3/9/2013 3/14/2013 0 157 942$333,198.00 0CVB SponsoredTruck Renting & Leasing Assoc RFP Enhancement $0.00newevent Booked definite Naples Grande Beach Resort 3/4/2013 3/7/2013 0 57 228$80,000.00 0CVB SponsoredChr. Hansen RFP Enhancement $0.00newevent Booked definite Naples Grande Beach Resort 1/8/2018 1/10/2018 0 150 450$172,490.91 0CVB SponsoredASAE CEO Symposium $0.00newevent Booked definite 0 742 3,1399$1,159,999.78 0Event Count: $0.00 Status:CURRENT DEFINITE Conference Direct 2/12/2018 2/15/2018 0 25 56$33,158.28 0RFP Rcvd NationalFebruary Benson Meeting Naples Corporate Conference Direct $0.00newBooked Business Delores Balogun 2/14/2018 2/18/2018 0 100 320$237,700.28 0RFP RcvdBreakthrough Urban Ministries Donor Cultivation Event SMERF Website $0.00newBooked Business Printed: 3/9/2018 Page: 7 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 213 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT DEFINITE HelmsBriscoe 2/22/2018 2/23/2018 0 20 40$26,012.51 0RFP RcvdBernard Health Meeting Medical/Pharma/Health & Wellness Cvent-Debi Knows $0.00newBooked Business HelmsBriscoe 2/26/2018 2/27/2018 0 10 12$12,252.28 0RFP Rcvd LocalWWF 2018 Corporate Cvent $0.00newBooked Business Meetings Made Easy LLC 2/25/2018 2/28/2018 0 115 257$153,689.75 0RFP Rcvd LocalACFP 2018 Annual GM Conference Corporate Cvent-Debi Knows $0.00newBooked Business Naples Beach Hotel & Golf Club 2/12/2018 2/17/2018 0 41 210$127,402.37 0Rfp enhancementCIPP Corp-2018 Meeting Corporate $0.00newBooked The Kellen Company 3/2/2018 3/6/2018 0 103 377$294,758.69 0RFP RcvdNPA 2018 AM Corporate Cvent-Debi Knows $0.00newBooked Business 0 414 1,2727$884,974.16 0Event Count: $0.00 Status:CURRENT TENTATIVE A Meeting Source 3/18/2018 3/24/2018 0 27 114$72,296.34 0RFP RcvdPharma COE 2018 Medical/Pharma/Health & Wellness Cvent $0.00newRFP Pending ACT travel Management 2/18/2019 2/24/2019 0 65 264$165,171.67 0RFP Rcvd LocalACR 2019 Board of Directors Meeting Association-Meetings, Conventions Cvent-Debi Knows $0.00newRFP Pending Actega 2/19/2018 2/22/2018 0 70 280$172,396.97 0RFP Rcvd ACTEGA North America, Inc.Corporate Destination Showcase - DC $0.00newRFP Pending Advantage Destination & Meeting Services 4/1/2018 4/3/2018 0 230 690$360,067.54 0RFP RcvdHealthcare Wine Around Medical/Pharma/Health & Wellness Site $0.00newRFP Pending Alliance Incentives & Meetings, LLC 11/3/2018 11/12/2018 0 225 955$559,977.79 0RFP RcvdAlliance Incentives & Meetings November 2018 RFP Corporate Networking $0.00newRFP Pending Printed: 3/9/2018 Page: 8 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 214 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE American Academy of Otolarngic Allergy Foundation 2/7/2018 2/11/2018 0 202 644$399,876.09 0RFP RcvdAAOA Annual Scientific Meeting and Fellow Exam 2018 Medical/Pharma/Health & Wellness $0.00newRFP Pending American Association of Motor Vehicle Administrators 1/7/2018 1/11/2018 0 62 161$107,565.51 0RFP Rcvd2018 January Board of Directors Meeting Association-Meetings, Conventions Virtuoso 2017 $0.00newRFP Pending American Association of Oral and Maxillofacial Surgeons 5/31/2018 6/4/2018 0 27 100$44,795.64 0RFP Rcvd2018 Off-site Board of Trustees Meeting Website $0.00newRFP Pending American Bar Association 3/18/2018 3/20/2018 0 133 276$198,119.99 0RFP RcvdKellogg, Hansen, Todd, Figel & Frederick 25th Anniversary Corporate $0.00newRFP Pending American Coal Council 3/3/2018 3/8/2018 130 120 313$150,239.60 0RFP Rcvd2018 Spring Coal Forum Corporate Repeat Planner $0.00 RFP Pending American Coal Council 3/2/2019 3/7/2019 0 105 282$0.00 0RFP Rcvd National2019 Spring Coal Forum Association-Meetings, Conventions Repeat Planner $0.00repeatRFP Pending American Express / K. Davis 9/11/2018 9/13/2018 0 57 171$80,605.17 0RFP RcvdSummit Trip - Sep/Oct 2018 Corporate Cvent-Debi Knows $0.00newRFP Pending American Express / M. Jones 1/1/2017 1/7/2017 0 20 70$48,157.34 0RFP RcvdAW 2017 Retreat Corporate Cvent $0.00newRFP Pending American Express / S. Krawczyk 2/23/2019 3/2/2019 0 425 1,457$863,647.78 0RFP Rcvd Local2019 National Customer Development Meeting Corporate Cvent $0.00newRFP Pending American Express Meetings & Events / L. Hay 3/9/2018 3/11/2018 0 21 42$29,570.27 0RFP Rcvd NationalUnited Healthcare OptumRX Leadership Council Medical/Pharma/Health & Wellness $0.00 RFP Pending American Physician Institute 2/21/2018 2/25/2018 0 100 430$267,898.91 0RFP RcvdSpring MasterPsych Conference Medical/Pharma/Health & Wellness Networking $0.00newRFP Pending American Society of Transplant Surgeons 10/3/2018 10/8/2018 0 96 308$106,664.36 0RFP RcvdASTS Surgical Fellows Symposium 2018 Medical/Pharma/Health & Wellness Destination Showcase - DC $0.00newRFP Pending Printed: 3/9/2018 Page: 9 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 215 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE Angel Launch 3/5/2018 3/6/2018 0 175 350$238,350.29 0RFP Rcvd InternationalAngel Launch Investment Forum Financial $0.00newRFP Pending Artcraft Management, Inc.1/22/2018 1/24/2018 0 4 12$6,339.97 0RFP Rcvd LocalCorporate Event for Artcraft Management, Inc. Corporate Cvent $0.00newRFP Pending Association Management Center 1/17/2019 1/19/2019 0 25 75$28,559.01 0RFP RcvdSCA 2019 Medical/Pharma/Health & Wellness Repeat Planner $0.00repeatRFP Pending Automobile License Plate Collectors Association, Inc. 6/22/2022 6/27/2022 0 150 600$0.00 0RFP RcvdALPCA annual convention 2022 Association-Meetings, Conventions $0.00 RFP Pending BCD Meetings & Events 2/23/2018 3/1/2018 0 565 1,690$1,329,178.89 0RFP RcvdInstitutions Year Beginning Meeting 40805 Corporate $0.00repeatRFP Pending Cardinal Health 9/16/2019 9/18/2019 0 25 75$34,776.30 0RFP Rcvd Local6238 Specialty Solutions 2019 Incentive Trip Medical/Pharma/Health & Wellness Cvent $0.00newRFP Pending CMP meeting Services 11/7/2018 11/11/2018 0 261 664$405,259.60 0RFP RcvdCMP Conclave – 2018 Corporate Website $0.00newRFP Pending CMP meeting Services 11/6/2019 11/10/2019 0 261 664$410,288.51 0RFP RcvdCMP Conclave – 2019 Corporate Website $0.00newRFP Pending CMP meeting Services 11/4/2020 11/8/2020 0 261 664$415,485.68 0RFP RcvdCMP Conclave – 2020 Corporate Website $0.00newRFP Pending Conference Direct 3/4/2019 3/11/2019 0 121 384$323,240.79 0RFP Rcvd2019 ASA Sub Excel Association-Meetings, Conventions ConferenceDir ect Team Leaders $0.00newRFP Pending Conference Direct 1/14/2019 1/16/2019 0 23 66$26,188.69 0RFP RcvdElkay 2019 Jan BPD Corporate Cvent-Debi Knows $0.00newRFP Pending Conference Direct 9/9/2018 9/14/2018 0 385 840$635,418.71 0RFP Rcvd LocalAllscripts 2018 Hospital & Health Systems User Group Meeting - East Medical/Pharma/Health & Wellness Cvent $0.00newRFP Pending Printed: 3/9/2018 Page: 10 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 216 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE Conference Direct 5/5/2019 5/9/2019 0 64 264$106,543.16 0RFP Rcvd LocalEssendant Pinnacle Southern Florida 2019 Corporate Cvent $0.00newRFP Pending ConferenceDirect / B. Dees 7/22/2021 7/27/2021 0 365 1,040$690,835.83 0RFP Rcvd LocalFSA 2021 Summer Conference Association-Meetings, Conventions Cvent-Debi Knows $0.00newRFP Pending ConferenceDirect / B. Melton 2/4/2019 2/8/2019 0 800 1,520$1,438,980.53 0RFP Rcvd LocalSouth Regional 2019 Insurance Cvent-Debi Knows $0.00newRFP Pending ConferenceDirect / C. Marble 9/11/2021 9/19/2021 0 127 501$248,335.15 0RFP RcvdNational Association of Schools of Dance Association-Meetings, Conventions Cvent-Debi Knows $0.00newRFP Pending ConferenceDirect / K. House 12/2/2019 12/7/2019 0 375 1,340$612,987.77 0RFP Rcvd2019 Capitol Forum Association-Meetings, Conventions Cvent-Debi Knows $0.00newRFP Pending ConferenceDirect / K. Maile 2/22/2020 2/26/2020 0 81 235$168,041.50 0RFP Rcvd NationalSAS Analyst Conference 2020 Education Cvent-Debi Knows $0.00repeatRFP Pending ConferenceDirect / M. Garcia 11/3/2020 11/8/2020 0 250 695$509,659.61 0RFP RcvdFCA Winter 2020 Convention & Expo Association-Meetings, Conventions Cvent-Debi Knows $0.00newRFP Pending ConferenceDirect / R. McKenna 10/31/2020 11/7/2020 0 198 864$705,686.39 0RFP RcvdISE Annual Stockholders Meeting 2020 Association-Meetings, Conventions Cvent $0.00newRFP Pending ConferenceDirect / S. Gates 1/19/2019 1/26/2019 0 120 580$338,726.02 0RFP Rcvd LocalAmphenol - Johnson Corporate Cvent-Debi Knows $0.00repeatRFP Pending ConferenceDirect / T. Schwinden 12/2/2018 12/7/2018 0 280 738$366,087.32 0RFP Rcvd Local27652 - PSS & PG Sales Meetings Cvent-Debi Knows $0.00 RFP Pending Council on Occupational Education 2/16/2018 2/18/2018 0 28 72$78,233.15 0RFP RcvdWinter Commission Meeting-Feb. Encounter $0.00newRFP Pending Council on Occupational Education 6/6/2018 6/9/2018 0 12 42$31,783.19 0RFP Rcvd2018 Commission Executive Comm. Mtg Association-Meetings, Conventions Encounter $0.00newRFP Pending Printed: 3/9/2018 Page: 11 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 217 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE CWT Meetings & Events 1/27/2019 2/1/2019 0 300 825$496,711.96 0RFP Rcvd LocalTAA Divisional Leadership Summit Tech Cvent $0.00repeatRFP Pending Debi's Itineraries 6/16/2017 6/19/2017 9 9 22$0.00 0CVB SponsoredIBTM Fam to Paradise Coast - Marco Island/Naples Fam CVB hosted $0.00newEvent Pending Debi's Itineraries 6/14/2015 6/16/2015 0 20 60$0.00 0CVB SponsoredCollaborate in Paradise Fam Medical/Pharma/Health & Wellness Collaborate $0.00newEvent Pending DEKKO 1/28/2018 1/30/2018 0 45 135$80,688.81 0RFP RcvdConference / Convention Corporate Cvent $0.00newRFP Pending Destinations, Meetings, and Incentives, Inc. 2/18/2019 2/23/2019 0 145 415$299,447.56 0RFP Rcvd LocalAWPA Annual Conference Association-Meetings, Conventions Repeat Planner $0.00newRFP Pending Detroit Chapter of the National Association of Guardsman 10/4/2018 10/7/2018 0 300 1,200$863,300.74 0RFP RcvdSocial Meeting Association-Meetings, Conventions Website $0.00newRFP Pending Distinctive Meetings, Inc.2/21/2020 2/25/2020 0 476 1,462$992,187.73 0RFP Rcvd LocalWinter Educational Conference Corporate Website $0.00newRFP Pending Distinctive Meetings, Inc.2/19/2021 2/23/2021 0 476 1,462$992,187.73 0RFP Rcvd LocalWinter Educational Conference Corporate Website $0.00newRFP Pending Distinctive Meetings, Inc.2/25/2022 3/1/2022 0 476 1,462$992,187.73 0RFP Rcvd LocalWinter Educational Conference Corporate Website $0.00newRFP Pending Diversity Communications Associates 3/15/2018 3/16/2018 0 75 150$97,546.93 0RFP RcvdInternational Christian Education Auxiliary SMERF IPEC $0.00 RFP Pending Diversity Communications Associates 3/20/2019 3/22/2019 0 120 300$201,806.67 0RFP RcvdSpring Executive Board Meeting SMERF IPEC $0.00newRFP Pending Evolution Event Solutions 4/10/2019 4/13/2019 0 70 215$130,302.90 0RFP Rcvd2019 Asurion Achiever's Club Insurance Website $0.00newRFP Pending Printed: 3/9/2018 Page: 12 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 218 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE Experient 9/17/2018 9/20/2018 0 166 664$59,778.00 0RFP Rcvd2018 Mueller Co Sales Meeting Corporate $0.00newRFP Pending Experient / C. Reising 1/17/2019 1/20/2019 0 230 509$0.00 0RFP RcvdISTE 2019 Digital Leadership Summit Corporate Cvent $0.00newRFP Pending Experient / J. Slater 7/8/2018 7/12/2018 0 60 196$119,382.83 0RFP Rcvd LocalBridgestone Golf Corporate Cvent $0.00newRFP Pending Experient / K. Fein 2/6/2018 2/10/2018 0 19 59$39,104.66 0RFP RcvdNABP 2018 CEO Healthcare Regulatory meeting Medical/Pharma/Health & Wellness Cvent-Debi Knows $0.00newRFP Pending Experient / P. Nicoletti@ experient-inc.com 11/5/2021 11/12/2021 0 625 1,922$1,315,159.10 0RFP Rcvd LocalNAED 2021 Eastern Region Conference Corporate Cvent $0.00newRFP Pending Fiat Chrysler Automobiles 3/9/2018 3/15/2018 0 125 700$629,811.51 0RFP RcvdBMA Incentive Trip Corporate AIBTM $0.00newRFP Pending Florida American Society of Landscape Architects 6/6/2018 6/10/2018 0 250 715$387,681.70 0RFP RcvdASLA 2018 Conference & Expo Association-Meetings, Conventions Networking $0.00newRFP Pending Florida Assisted Living Association (FALA) 7/27/2019 8/2/2019 0 400 1,090$405,044.45 0RFP Rcvd LocalFlorida Assisted Living Association (FALA) 2019 Annual Conference Association-Meetings, Conventions $0.00newRFP Pending Florida Associastion of Housing and Redevelopement Officials 5/15/2018 5/17/2018 0 25 55$46,437.81 0RFP Rcvd Regional2018 Executive Directors Forum FSAE Annual Conference $0.00repeatRFP Pending Florida Association of Criminal Defense Lawyers 6/10/2020 6/14/2020 0 150 675$292,621.67 0RFP RcvdFl Assn of Criminal Defense Lawyers FACDL 2020 Annual Association-Meetings, Conventions Repeat Planner $0.00repeatRFP Pending Florida Association of Speech-Language Pathologists & Audiologists 7/24/2018 7/29/2018 0 200 610$460,378.52 0RFP RcvdFLASHA Annual Convention 2018 Association-Meetings, Conventions Networking $0.00newRFP Pending Florida Association of Speech-Language Pathologists & Audiologists 7/21/2020 7/26/2020 0 200 610$460,378.52 0RFP RcvdFLASHA Annual Convention 2020 Association-Meetings, Conventions Networking $0.00newRFP Pending Printed: 3/9/2018 Page: 13 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 219 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE Florida Behavioral Health Association 5/6/2018 5/8/2018 0 40 75$50,954.10 0RFP RcvdFBHA Board of Directors Retreat Association-Meetings, Conventions Connect $0.00newRFP Pending Florida Literacy Coalition 5/1/2018 5/4/2018 0 180 475$293,335.35 0RFP Rcvd33rd Annual Florida Literacy Conference Association-Meetings, Conventions IMEX $0.00newRFP Pending Florida Society of Dermatologic Surgeons 4/3/2019 4/6/2019 0 140 420$256,494.71 0RFP Rcvd2018 FSDDS Annual Meeting Medical/Pharma/Health & Wellness Networking $0.00 RFP Pending Forte' Buying Group 2/17/2018 2/23/2018 0 290 1,005$709,596.92 0RFP RcvdFebruary Conference Corporate Website $0.00newRFP Pending Gay Days, Inc.5/29/2018 6/4/2018 0 1,000 3,500$1,967,587.64 0RFP RcvdGay Days 2018 Association-Meetings, Conventions Connect $0.00newRFP Pending Georgia Pest Control Association 7/10/2019 7/13/2019 0 79 302$201,088.78 0RFP Rcvd Local2019 Georgia Pest Control Association Annual Meeting Association-Meetings, Conventions $0.00newRFP Pending Global Cynergies, LLC 2/28/2019 3/2/2019 0 41 83$52,230.12 0RFP Rcvd LocalPaul J. Hartman SALT Forum 2019 Financial Cvent-Debi Knows $0.00newRFP Pending Great American Custom Insurance Services 9/8/2019 9/11/2019 0 46 46$68,307.10 0RFP RcvdGreat American Customs Insurance Director's and Officers Meeting 2019 Corporate Incentive Live $0.00newRFP Pending Great American Custom Insurance Services 10/1/2018 10/4/2018 0 55 55$86,785.96 0RFP RcvdGreat American Customs Insurance Management Meeting 2018 Insurance Incentive Live $0.00newRFP Pending Great American Custom Insurance Services 9/29/2019 10/3/2019 0 55 55$86,785.96 0RFP RcvdGreat American Customs Insurance Management Meeting 2019 Insurance Incentive Live $0.00newRFP Pending HelmsBriscoe 9/27/2019 10/3/2019 0 335 1,054$552,935.10 0RFP RcvdMitchell International P&C Conference 2019 Corporate Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 9/7/2017 9/9/2017 0 18 54$0.00 0CVB SponsoredHB wellness weekend Corporate 2010 HelmsBriscoe planners $0.00repeatEvent Pending Printed: 3/9/2018 Page: 14 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 220 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE HelmsBriscoe 10/7/2018 10/12/2018 0 60 220$128,810.51 0RFP RcvdIPA National Meeting 2018 Association-Meetings, Conventions Cvent $0.00newRFP Pending HelmsBriscoe 2/17/2018 2/22/2018 0 112 565$409,316.84 0RFP RcvdGuerbet National Sales 2018 Corporate Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 11/6/2019 11/10/2019 0 100 230$101,316.16 0RFP Rcvd2019 IWA Annual Conference Association-Meetings, Conventions FAM Invites $0.00newRFP Pending HelmsBriscoe 1/24/2019 1/28/2019 0 360 1,193$822,628.61 0RFP Rcvd LocalABC Foundation Summer 2019 Corporate Cvent $0.00repeatRFP Pending HelmsBriscoe 2/20/2021 2/23/2021 0 262 713$333,264.53 0RFP Rcvd NationalEnergy Insurance Mutual Risk Managers Meeting 2021 Insurance Cvent-Debi Knows $0.00 RFP Pending HelmsBriscoe 4/27/2018 4/28/2018 0 20 40$21,883.36 0RFP Rcvd LocalMiami Fraternity SMERF Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 12/1/2018 12/6/2018 0 97 502$217,348.35 0RFP RcvdAha! All Team Meeting Dec 2018 Tech Cvent $0.00newRFP Pending HelmsBriscoe 9/17/2019 9/21/2019 0 530 1,403$581,495.70 0RFP Rcvd LocalZiegler Sr Living Finance & Strategy Conf 2019 Corporate Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 3/5/2019 3/7/2019 0 70 200$122,525.13 0RFP Rcvd LocalPinnacle Insurance EAP Insurance Cvent $0.00newRFP Pending HelmsBriscoe 6/15/2020 6/19/2020 0 276 896$0.00 0RFP RcvdFACE FL Assoc. Code Enforcement Annual 2020 Association-Meetings, Conventions Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 6/5/2019 6/8/2019 0 25 100$38,733.71 0RFP Rcvd Local2019 Executive Board Meeting Medical/Pharma/Health & Wellness Cvent $0.00newRFP Pending HelmsBriscoe 5/5/2019 5/7/2019 0 100 200$197,607.63 0RFP RcvdNSSF FICC 2019 Corporate Cvent-Debi Knows $0.00newRFP Pending Printed: 3/9/2018 Page: 15 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 221 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE HelmsBriscoe 4/25/2019 5/1/2019 0 148 368$294,647.01 0RFP RcvdFirebirds Awards Conference 2019 Corporate Cvent $0.00newRFP Pending HelmsBriscoe 4/25/2019 5/1/2019 0 159 470$329,853.81 0RFP RcvdFirebirds Awards Conference 2019 Corporate Cvent $0.00newRFP Pending HelmsBriscoe 6/22/2019 6/28/2019 0 10 70$29,052.30 0RFP Rcvd LocalLynch Family Reuinion Corporate Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 6/1/2018 6/11/2018 0 46 408$248,882.00 0RFP Rcvd LocalBusiness Mastery 2018 Overflow Marco Island Corporate Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 4/7/2018 4/11/2018 0 148 368$294,647.01 0RFP RcvdFirebirds Awards Conference 2018 Corporate Cvent $0.00newRFP Pending HelmsBriscoe 4/11/2018 4/15/2018 0 75 240$126,708.64 0RFP RcvdMettler Toledo Circle of Champions 2018 $0.00newRFP Pending HelmsBriscoe 2/23/2018 2/28/2018 0 18 90$54,790.62 0RFP RcvdALPHA 2018 Association-Meetings, Conventions Cvent $0.00newRFP Pending HelmsBriscoe 4/11/2018 4/14/2018 0 26 84$385,333.12 0RFP RcvdLGBT Executive Directors' Retreat 2018 Corporate Cvent $0.00newRFP Pending HelmsBriscoe 2/22/2020 2/26/2020 0 18 90$55,766.64 0RFP RcvdALPHA 2020 Association-Meetings, Conventions Cvent $0.00newRFP Pending HelmsBriscoe 2/23/2019 2/27/2019 0 18 90$55,271.21 0RFP RcvdALPHA 2019 Association-Meetings, Conventions Cvent $0.00newRFP Pending HelmsBriscoe 6/20/2018 6/23/2018 0 87 278$128,869.45 0RFP RcvdFlorida Concrete & Produucts Association Association-Meetings, Conventions Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 6/15/2019 6/19/2019 0 656 1,885$951,753.39 0RFP Rcvd2019 or 2020 NSM Corporate Cvent-Debi Knows $0.00newRFP Pending Printed: 3/9/2018 Page: 16 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 222 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE HelmsBriscoe 2/7/2018 2/8/2018 0 75 150$97,546.93 0RFP RcvdIR ~ Regional Dealer Incentive Corporate Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 4/5/2019 4/9/2019 0 270 909$555,949.48 0RFP RcvdIngersoll Rand Corporate Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 2/12/2018 2/13/2018 0 75 150$102,932.15 0RFP Rcvd187635 - U.S. Bank ATM & Debit Sales Meeting- FL Financial Cvent $0.00newRFP Pending HelmsBriscoe 3/29/2018 4/7/2018 0 350 3,500$1,952,802.51 0RFP RcvdUzan Passover Program SMERF Networking $0.00 RFP Pending HelmsBriscoe 2/3/2019 2/9/2019 0 435 1,820$788,031.21 0RFP RcvdBioventus NSM 2019 Corporate Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 6/27/2018 7/1/2018 0 180 660$306,759.28 0RFP RcvdShake the Ground National 2018 SMERF Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 2/5/2019 2/11/2019 0 264 300$355,572.30 0RFP RcvdIntersport Idea Festival 2019 Corporate Cvent $0.00newRFP Pending HelmsBriscoe 2/22/2020 3/1/2020 0 360 1,218$997,081.00 0RFP RcvdGold Forum 2020 Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 9/14/2017 11/14/2017 0 8 496$192,277.33 0RFP RcvdInsurance adjusters Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 1/13/2019 1/17/2019 0 60 215$128,962.01 0RFP Rcvd LocalCRNA Continuing Education Education Cvent $0.00newRFP Pending HelmsBriscoe 4/20/2019 4/25/2019 0 240 1,100$593,794.69 0RFP RcvdIPTM Symposium on Traffic Safety 2019 Cvent-Debi Knows $0.00repeatRFP Pending HelmsBriscoe 2/20/2020 3/1/2020 0 410 1,529$1,030,640.61 0RFP Rcvd NationalACTL American College of Trail Lawyers Corporate $0.00newRFP Pending Printed: 3/9/2018 Page: 17 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 223 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE HelmsBriscoe 7/15/2020 7/19/2020 0 203 479$333,466.94 0RFP RcvdFSGA annual 2020 Association-Meetings, Conventions Cvent-Debi Knows $0.00repeatRFP Pending HelmsBriscoe 2/21/2020 2/28/2020 0 675 0$1,864,586.01 0RFP Rcvd Local2020 Teleflex NAKO Medical/Pharma/Health & Wellness Cvent $0.00newRFP Pending HelmsBriscoe 3/16/2018 3/16/2018 0 40 40$44,750.46 0RFP Rcvd LocalFlorida Swimming Pool Assn 2018 Association-Meetings, Conventions Cvent $0.00newRFP Pending HelmsBriscoe 1/31/2018 2/2/2018 0 150 300$205,864.30 0RFP RcvdCenturyLink National Sales Kickoff 2018 Corporate Cvent-Debi Knows $0.00repeatRFP Pending HelmsBriscoe 3/20/2018 3/22/2018 0 90 270$179,660.12 0RFP RcvdSales Meeting Corporate Cvent $0.00newRFP Pending HelmsBriscoe 5/16/2018 5/20/2018 0 176 560$289,883.15 0RFP RcvdGreat Expressions Dental Centers Corporate Cvent $0.00newRFP Pending HelmsBriscoe 2/7/2020 2/16/2020 0 421 1,439$1,166,030.84 0RFP RcvdNat'l Council of Farmer Cooperatives 2020 Annual Conf Corporate Cvent-Debi Knows $0.00newRFP Pending Hendrickson 1/26/2019 1/30/2019 0 30 87$46,552.05 0RFP Rcvd LocalHendrickson On-Highway Fleet Council Meeting Corporate Website $0.00newRFP Pending Hospitality Performance Network 1/16/2019 1/24/2019 0 175 705$500,710.20 0RFP Rcvd2019-2021Annual Meeting & Tradeshow # 52646 Association-Meetings, Conventions HPN $0.00newRFP Pending Hospitality Performance Network 2/15/2018 2/18/2018 0 80 185$140,875.47 0RFP RcvdConference 49454 Corporate Repeat Planner $0.00newRFP Pending HPN / C. Tate 1/19/2019 1/24/2019 0 530 1,635$989,259.61 0RFP Rcvd Local2019 STS Conference #54368 Corporate Repeat Planner $0.00newRFP Pending HPN / J. Bidanec 3/13/2018 3/15/2018 0 85 215$153,711.39 0RFP RcvdAnnual Sales Summit #48944 Association-Meetings, Conventions Repeat Planner $0.00newRFP Pending Printed: 3/9/2018 Page: 18 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 224 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE HPN Global / F. Keen 1/23/2019 1/28/2019 0 200 835$674,125.35 0RFP Rcvd#45201 Corporate Repeat Planner $0.00newRFP Pending IMN Solutions 4/24/2020 5/1/2020 0 375 1,135$921,028.73 0RFP Rcvd2020 IARW Annual Convention Corporate Cvent $0.00newRFP Pending IMN Solutions 7/26/2018 7/28/2018 0 55 113$78,558.05 0RFP Rcvd2018 SDA Florida Conference Leadership Convention Corporate Cvent-Debi Knows $0.00newRFP Pending IMN Solutions 1/27/2019 1/30/2019 0 40 160$59,712.46 0RFP Rcvd2019 SDA ORCM Regional Officers Meeting SMERF Cvent $0.00newRFP Pending IMN Solutions 1/5/2022 1/14/2022 0 435 2,163$1,355,626.08 0RFP Rcvd National2022 SDA NAD Adventist Ministries Convention SMERF Cvent $0.00repeatRFP Pending International Behavioral Nueroscience 6/5/2018 6/9/2018 0 125 575$310,854.36 0RFP RcvdAnnual Meeting of the International Behavioral Neuroscience Society Corporate Fam CVB hosted $0.00newRFP Pending JHG Marketing 5/3/2018 5/5/2018 0 74 82$110,169.91 0RFP RcvdFlorida Council on Crime and Delinquency Government FSAE $0.00newRFP Pending JNR Incorporated 2/27/2019 3/6/2019 0 295 715$439,622.05 0RFP Rcvd Local2019 Annual Dealer Meeting Corporate Cvent $0.00newRFP Pending JW Marriott Marco Island Beach Resort 7/22/2018 7/26/2018 0 700 2,400$1,313,974.20 0Rfp enhancementCommvault Sales Kick off Meeting Corporate $0.00newpending JW Marriott Marco Island Beach Resort 6/10/2020 6/14/2020 0 127 635$861,816.02 0Rfp enhancement LocalFlorida Association of Criminal Defense Lawyers Association-Meetings, Conventions $0.00 pending JW Marriott Marco Island Beach Resort 12/10/2018 12/15/2018 0 870 3,500$0.00 0Rfp enhancement NationalMcGraw-Hill Higher Education Winter Meeting Partner - Hotels $0.00 pending JW Marriott Marco Island Beach Resort 1/15/2017 1/18/2017 0 93 206$70,378.03 0CVB SponsoredPrestige National Sales Meeting Incentive $0.00newEvent Pending Printed: 3/9/2018 Page: 19 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 225 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE JW Marriott Marco Island Beach Resort 4/22/2020 4/26/2020 0 492 2,460$1,922,646.80 0Rfp enhancementMayer Brown 2020 Global Partner Meeting Partner - Hotels $0.00newpending JW Marriott Marco Island Beach Resort 1/17/2023 1/21/2023 0 445 1,800$1,038,359.68 0Rfp enhancement LocalLittler Mendelson Shareholders Meeting 2023 Association-Meetings, Conventions $0.00repeatpending JW Marriott Marco Island Beach Resort 1/12/2021 1/16/2021 0 445 1,800$1,047,925.96 0Rfp enhancement LocalLittler Mendelson Shareholders Meeting 2021 Association-Meetings, Conventions $0.00newpending Kim Earle / ConferenceDirect 11/4/2018 11/11/2018 0 415 1,370$713,562.44 0RFP RcvdTechServe Alliance Conference 2018 Corporate Cvent $0.00newRFP Pending Kluber Lubrication 1/12/2019 1/18/2019 0 85 378$204,268.29 0RFP Rcvd Local2019 National Sales Meeting Corporate Connect $0.00newRFP Pending Kzam Enterprises LLC 1/4/2020 1/8/2020 0 115 255$0.00 0RFP Rcvd Local2020 ACI-NA Air Service Data Corporate Repeat Planner $0.00newRFP Pending Kzam Enterprises LLC 2/3/2018 2/11/2018 0 142 414$290,441.72 0RFP Rcvd2018 ACI-NA CEO Forum and Winter Board Meeting version 1 Corporate Cvent-Debi Knows $0.00 RFP Pending Kzam Enterprises LLC 2/4/2018 2/10/2018 0 152 483$290,441.72 0RFP Rcvd2018 ACI-NA CEO Forum and Winter Board Meeting version 2 Corporate Cvent-Debi Knows $0.00 RFP Pending Life Insurance Settlement Association 10/12/2018 10/16/2018 0 145 351$207,033.33 0RFP Rcvd24th Annual Fall Life Settlement & Compliance Conference Association-Meetings, Conventions Connect $0.00repeatRFP Pending LM Media Worldwide, LLC/Kleinfeld Hotel Blocks 5/10/2019 5/11/2019 0 11 22$11,747.38 0RFP RcvdLansey/Martin 5.11.19 Naples, FL Wedding Cvent-Debi Knows $0.00newRFP Pending lnformation Technology Senior Management Forum 5/4/2015 5/6/2015 0 175 525$376,565.65 0RFP Rcvd LocalSecond Quarter Symposium 2015 Corporate Connect $0.00newRFP Pending lnformation Technology Senior Management Forum 11/5/2015 11/7/2015 0 150 450$313,535.77 0RFP Rcvd LocalFourth Quarter Symposium 2015 Corporate Connect $0.00newRFP Pending Printed: 3/9/2018 Page: 20 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 226 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE Mance & Associates 3/20/2019 3/22/2019 0 85 133$110,703.83 0RFP Rcvd National2019 Foundation for Fighting Blindness Day of Science Association-Meetings, Conventions Website $0.00newRFP Pending Maritz Travel Company 1/3/2019 1/12/2019 0 420 1,946$1,105,621.75 0RFP Rcvd NationalEndo Pharmaceuticals 2019 National Sales Meeting Rfp # 2 Medical/Pharma/Health & Wellness Successful Meetings =SMU $0.00repeatRFP Pending Maritz Travel Company 11/5/2018 11/7/2018 0 22 49$22,769.63 0RFP Rcvd Local2018 MWI / BI Joint Leadership Meeting Medical/Pharma/Health & Wellness Cvent-Debi Knows $0.00newRFP Pending Meeting Management Group 1/24/2021 1/28/2021 0 650 2,350$1,670,105.90 0RFP RcvdWindstorm Insurance Network Annual Convention IMEX $0.00 RFP Pending Meeting Professionals Expectations LLC 9/4/2018 9/6/2018 0 120 360$169,695.10 0RFP Rcvd Local2018 Allscripts Education $0.00 RFP Pending Meeting Sites Resource / R. Mietkiewicz 7/23/2019 7/27/2019 0 210 745$359,754.84 0RFP Rcvd2019 Annual Conference Association-Meetings, Conventions Repeat Planner $0.00newRFP Pending Meeting Sites Resource / R. Mietkiewicz 7/20/2021 7/24/2021 0 278 950$359,754.84 0RFP Rcvd2021 Annual Conference Association-Meetings, Conventions Repeat Planner $0.00newRFP Pending Meeting Sites Resource / R. Mietkiewicz 7/21/2020 7/26/2020 0 278 950$470,468.44 0RFP Rcvd2020 Annual Conference Association-Meetings, Conventions Repeat Planner $0.00newRFP Pending Meeting Sites Resource / T. Woodin 3/6/2020 3/11/2020 0 100 353$168,611.91 0RFP RcvdGreat Harvest Franchising Corporate Cvent-Debi Knows $0.00repeatRFP Pending Meeting Sites Resource / T. Woodin 8/26/2018 8/30/2018 0 388 1,184$0.00 0RFP Rcvd Local2018 FedEx August 26 USI Gennari All Team meeting Corporate Repeat Planner $0.00repeatRFP Pending Meetings Today 3/2/2018 3/6/2018 0 56 170$112,864.86 0RFP RcvdMeetings Today South 2018 Corporate Networking $0.00 RFP Pending Meetings Today 3/1/2019 3/5/2019 0 56 170$127,734.35 0RFP RcvdMeetings Today South 2019 Corporate Networking $0.00 RFP Pending Printed: 3/9/2018 Page: 21 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 227 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE Mission India 2/28/2018 3/4/2018 0 31 86$64,971.83 0RFP RcvdMission India President's Forum 2 day Event Corporate Networking $0.00newRFP Pending Mission India 2/27/2018 3/4/2018 0 51 177$64,971.83 0RFP RcvdMission India President's Forum 3 day Event Corporate Networking $0.00newRFP Pending MVP Meetings 2/5/2019 2/8/2019 0 80 175$181,715.85 0RFP Rcvd NationalNAPFA LFE 2019 Corporate Cvent-Debi Knows $0.00repeatRFP Pending Naples Grande Beach Resort 9/30/2017 10/4/2017 0 330 920$530,086.64 0Rfp enhancementIndivior 2017 Fall Plan of Action Medical/Pharma/Health & Wellness $0.00newpending Naples Grande Beach Resort 5/7/2019 5/11/2019 0 174 870$320,844.50 0Rfp enhancement LocalPDS UGA Conference Association-Meetings, Conventions $0.00newpending Naples Grande Beach Resort 11/8/2017 11/11/2017 0 2,900 945$362,764.69 0Rfp enhancementNORA Assn of Responsible Recyclers $0.00newpending Naples Grande Beach Resort 10/9/2017 10/14/2017 0 76 456$143,509.51 0Rfp enhancementAmerican Sportfishing Assn 2017 summit $0.00newpending Naples Grande Beach Resort 10/10/2018 10/13/2018 0 42 101$36,442.01 0CVB Sponsored NationalASAE Meetings & Expo Section Council Partner Alliance Fall planning Meeting Association-Meetings, Conventions Site/FAM Assistance $0.00newEvent Pending National Corrugated Steel Pipe Association 3/9/2018 3/13/2018 0 53 195$134,846.33 0RFP RcvdNational Corrugated Steel Pipe Association Association-Meetings, Conventions Website $0.00newRFP Pending National Motor Club Field Services 1/13/2019 1/15/2019 0 15 45$0.00 0RFP Rcvd NationalNMCFS Winners Celebration 2019 Corporate $0.00newRFP Pending NGALA 10/17/2012 10/19/2012 0 75 162$24,000.00 0CVB SponsoredDTS Technologies Site Networking $0.00newEvent Pending North American Travel Journalists Association 5/1/2017 5/4/2017 0 80 228$185,694.40 0RFP RcvdNATJA Conference & Marketplace Networking $0.00 RFP Pending Printed: 3/9/2018 Page: 22 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 228 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE Northstar Travel Media 9/10/2017 9/13/2017 0 110 331$249,538.21 0RFP RcvdSMU Florida 2017 Corporate M&C Meeting & Conventions $0.00repeatRFP Pending Nourish Retreats 9/27/2018 9/30/2018 0 24 96$28,711.70 0RFP RcvdRadical Joy Retreat SMERF Website $0.00newRFP Pending OneHope 6/15/2018 6/22/2018 0 34 166$68,911.55 0RFP Rcvd Local2018 Cabinet Family Retreat SMERF Cvent-Debi Knows $0.00newRFP Pending Open Skies Events 4/4/2018 4/7/2018 0 16 64$0.00 0RFP RcvdUAP Recognition 2018 Incentive Contacts $0.00newRFP Pending Opus Agency 2/21/2020 2/25/2020 0 310 865$527,818.59 0RFP Rcvd LocalTMHU Annual Dealer Meeting Corporate Cvent $0.00newRFP Pending PDS Users Group Association 5/4/2019 5/13/2019 404 225 872$402,956.53 0RFP Rcvd NationalPDS UGA Conference 2019 Tech $0.00 RFP Pending Pediatric Endocrine Society 1/10/2018 1/12/2018 0 13 26$16,533.27 0RFP RcvdPES BOARD MEETING NEEDS 2018 Corporate Cvent $0.00newRFP Pending Pfizer 2/10/2018 2/16/2018 0 800 3,352$2,097,989.47 0RFP RcvdOncology POA 2018 Medical/Pharma/Health & Wellness Repeat Planner $0.00newRFP Pending Pfizer 2/9/2018 2/15/2018 0 320 929$1,009,328.19 0RFP Rcvd NationalPEH US Retail & Government YEar Beginning Meeting Medical/Pharma/Health & Wellness Repeat Planner $0.00repeatRFP Pending Pfizer 4/13/2018 4/20/2018 0 725 3,230$1,722,918.26 0RFP Rcvd LocalIM Meeting Corporate Repeat Planner $0.00repeatRFP Pending Pfizer 12/7/2018 12/14/2018 0 535 1,840$903,577.85 0RFP Rcvd Local2019 PIH IM National Managers POA Meeting (ID:46209) Corporate Repeat Planner $0.00newRFP Pending Pfizer 7/15/2018 7/20/2018 0 590 2,585$949,857.04 0RFP RcvdNational Sales Meeting Medical/Pharma/Health & Wellness Repeat Planner $0.00repeatRFP Pending Printed: 3/9/2018 Page: 23 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 229 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE Premier Management Group & Associates LLC 6/2/2018 6/5/2018 0 100 250$170,331.57 0RFP RcvdRecycle Florida Today 2018 Conference & Expo Association-Meetings, Conventions Website $0.00repeatRFP Pending Renegade 4/28/2018 5/1/2018 0 400 1,290$1,058,795.47 0RFP RcvdRenegade Annual Website $0.00newRFP Pending Rossback 2/16/2018 2/24/2018 0 12 108$58,535.51 0RFP RcvdWinter BOD retreat ALL HelmsBriscoe $0.00newRFP Pending Sharon Burstein International 10/11/2018 10/14/2018 0 200 600$275,137.42 0RFP RcvdLeadership Summit – South/Bermuda Fall 2018 Corporate Leads $0.00newRFP Pending Site Search & Select, Inc.6/10/2018 6/11/2018 0 60 120$44,929.20 0RFP Rcvd NationalQ-3 Florida Insurance Council's Post Legislative Meeting Networking $0.00newRFP Pending Site Search & Select, Inc.3/14/2019 3/19/2019 0 45 157$79,750.05 0RFP Rcvd NationalInternational Glove Assn -Brookville, PA Association-Meetings, Conventions Repeat Planner $0.00repeatRFP Pending Site Search, Incorporated 5/3/2018 5/5/2018 0 35 105$114,074.86 0RFP RcvdLewan Technology – President’s Club Corporate Repeat Planner $0.00newRFP Pending Site Search, Incorporated 4/9/2018 4/10/2018 0 14 28$8,115.22 0RFP Rcvd2018 FSAE Power Lunch/ACC Meeting Association-Meetings, Conventions Networking $0.00newRFP Pending Site Search, Incorporated 9/11/2018 9/11/2018 0 14 14$14,233.00 0RFP Rcvd2018 South Florida Power Lunch Association-Meetings, Conventions Repeat Planner $0.00 RFP Pending Site Selection & Meeting Consultants, Inc 2/17/2020 2/22/2020 0 70 170$193,137.77 0RFP RcvdUnderwriting Symposium 2020 Corporate Repeat Planner $0.00newRFP Pending Site Selection Services 2/27/2018 3/4/2018 0 175 612$497,553.60 0RFP RcvdOn Assignment, Inc. 2018 President's Club Cvent-Debi Knows $0.00newRFP Pending Strategic Insights 9/15/2019 9/18/2019 0 220 570$318,920.10 0RFP Rcvd529 Conference Corporate $0.00newRFP Pending Printed: 3/9/2018 Page: 24 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 230 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE Strategic Site Selection 2/6/2018 2/9/2018 0 100 180$176,094.33 0RFP RcvdHCM Executive Summit Corporate Website $0.00newRFP Pending Suwannee River Area health Education Center 10/9/2017 10/13/2017 0 35 140$64,836.53 0RFP RcvdFSU AHEC College of Medicine - Tobacco Treatment Specialist Training Corporate Connect $0.00newRFP Pending The Georgia Society of CPAs 6/6/2020 6/10/2020 0 90 310$142,120.17 0RFP Rcvd NationalThe Georgia Society of CPAs Annual Convention Corporate Website $0.00newRFP Pending The Kellen Company 11/3/2018 11/7/2018 0 43 149$76,659.68 0RFP Rcvd2018 Annual Meeting Association-Meetings, Conventions Cvent $0.00newRFP Pending The Realty Alliance 4/21/2020 4/24/2020 0 116 288$215,491.65 0RFP Rcvd NationalSpring Fall 2020 Realty Alliance $0.00newRFP Pending The Ritz-Carlton, Naples 10/5/2018 10/7/2018 0 350 700$478,935.52 0Rfp enhancementCalvary Chapel Marriage Retreat SMERF $0.00newpending The Ritz-Carlton, Naples 9/29/2018 10/3/2018 0 100 310$0.00 0Rfp enhancement LocalThe Florida Assoc of Museums Association-Meetings, Conventions $0.00newpending TheatreZone 1/22/2018 1/24/2018 0 5 15$6,894.14 0RFP Rcvd RegionalJan & Dean Tour Leisure Networking $0.00newRFP Pending TheatreZone 2/20/2018 2/21/2018 0 5 0$4,038.55 0RFP Rcvd RegionalJan & Dean Feb Leisure Networking $0.00repeatRFP Pending Tosoh Bioscience, Inc 2/4/2018 2/10/2018 0 50 197$126,776.28 0RFP RcvdTosoh Bioscience 2018 National Sales Meeting Medical/Pharma/Health & Wellness $0.00 RFP Pending Two By Two/ People for the American Way 9/25/2018 9/27/2018 0 35 75$37,047.90 0RFP RcvdPeople For The American Way Fall Institute Corporate IPEC $0.00newRFP Pending Two By Two/ People for the American Way 4/22/2018 4/27/2018 0 35 115$69,998.74 0RFP RcvdPeople For The American Way Spring Institute SMERF IPEC $0.00newRFP Pending Printed: 3/9/2018 Page: 25 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 231 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE University Aviation Association 9/18/2018 9/23/2018 0 150 535$307,300.66 0RFP RcvdUAA Annual Conference & Expo 2018 Association-Meetings, Conventions Smart Meetings $0.00newRFP Pending University Aviation Association 9/17/2019 9/21/2019 0 150 530$307,300.66 0RFP RcvdUAA Annual Conference & Expo 2019 Association-Meetings, Conventions Smart Meetings $0.00newRFP Pending University Of Florida - IFAS Office of Conferences & Inst 11/3/2018 11/8/2018 0 130 435$261,712.74 0RFP Rcvd24th International Pepper Conference, November, 2018 Education Repeat Planner $0.00newRFP Pending Winterfest, Inc.5/17/2018 5/20/2018 0 60 126$78,815.67 0RFP Rcvd LocalWinterfest Board Retreat Association-Meetings, Conventions $58,308.14newRFP Pending WJ Weiser & Associates, Incorporated 1/31/2018 2/3/2018 0 34 117$84,837.69 0RFP RcvdSAU Corporate Networking $0.00newRFP Pending WJ Weiser & Associates, Incorporated 3/15/2021 3/20/2021 0 308 1,123$711,490.66 0RFP Rcvd LocalThe Southeastern Section of the AUA (SESAUA) Association-Meetings, Conventions Cvent-Debi Knows $0.00repeatRFP Pending Wolters Kluwer 3/3/2019 3/8/2019 0 490 1,365$1,008,712.09 0RFP RcvdTAA 2019 North America Sales Kickoff Corporate Cvent-Debi Knows $0.00newRFP Pending Wound Management Technologies Inc 2/6/2019 2/10/2019 0 12 48$28,688.34 0RFP Rcvd LocalWound Management Technologies Inc. Medical/Pharma/Health & Wellness Cvent $0.00newRFP Pending YoungHearts Consultants 9/20/2018 9/23/2018 0 25 75$38,539.04 0RFP Rcvd LocalYoungHearts Annual Marriage Retreat SMERF CMITE $0.00newRFP Pending 543 43,086 133,594218$79,790,764.56 0Event Count: $58,308.14 Status:LEADS SENT American Express / T. Smid 5/20/2018 5/23/2018 0 30 91$43,130.67 0RFP Rcvd LocalAgent Distribution Team Winter Offsite Medical/Pharma/Health & Wellness Cvent $0.00newLost Business Printed: 3/9/2018 Page: 26 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 232 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:LEADS SENT American Society of Transplant Surgeons 10/3/2018 10/8/2018 0 96 308$106,664.36 0RFP RcvdASTS Surgical Fellows Symposium 2018 Medical/Pharma/Health & Wellness Destination Showcase - DC $0.00newRFP Pending Automobile License Plate Collectors Association, Inc. 6/22/2022 6/27/2022 0 150 600$0.00 0RFP RcvdALPCA annual convention 2022 Association-Meetings, Conventions $0.00 RFP Pending ConferenceDirect / B. Dees 7/22/2021 7/27/2021 0 365 1,040$690,835.83 0RFP Rcvd LocalFSA 2021 Summer Conference Association-Meetings, Conventions Cvent-Debi Knows $0.00newRFP Pending ConferenceDirect / K. House 12/2/2019 12/7/2019 0 375 1,340$612,987.77 0RFP Rcvd2019 Capitol Forum Association-Meetings, Conventions Cvent-Debi Knows $0.00newRFP Pending ConferenceDirect / T. Schwinden 12/2/2018 12/7/2018 0 280 738$366,087.32 0RFP Rcvd Local27652 - PSS & PG Sales Meetings Cvent-Debi Knows $0.00 RFP Pending CWT Meetings & Events 1/27/2019 2/1/2019 0 300 825$496,711.96 0RFP Rcvd LocalTAA Divisional Leadership Summit Tech Cvent $0.00repeatRFP Pending Experient / C. Reising 1/17/2019 1/20/2019 0 230 509$0.00 0RFP RcvdISTE 2019 Digital Leadership Summit Corporate Cvent $0.00newRFP Pending Experient / J. Slater 7/8/2018 7/12/2018 0 60 196$119,382.83 0RFP Rcvd LocalBridgestone Golf Corporate Cvent $0.00newRFP Pending Experient / P. Nicoletti@ experient-inc.com 11/5/2021 11/12/2021 0 625 1,922$1,315,159.10 0RFP Rcvd LocalNAED 2021 Eastern Region Conference Corporate Cvent $0.00newRFP Pending Express Scripts 10/15/2018 10/18/2018 0 80 320$140,553.72 0RFP Rcvd Local2018 Accredo Leadership Meeting Medical/Pharma/Health & Wellness $0.00newBooked Business Florida Assisted Living Association (FALA) 7/27/2019 8/2/2019 0 400 1,090$405,044.45 0RFP Rcvd LocalFlorida Assisted Living Association (FALA) 2019 Annual Conference Association-Meetings, Conventions $0.00newRFP Pending Franklin Sports 4/28/2018 5/2/2018 0 60 185$65,988.94 0RFP Rcvd2018 National Sales Meeting Sports Sales $0.00newBooked Business Printed: 3/9/2018 Page: 27 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 233 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:LEADS SENT Georgia Pest Control Association 7/10/2019 7/13/2019 0 79 302$201,088.78 0RFP Rcvd Local2019 Georgia Pest Control Association Annual Meeting Association-Meetings, Conventions $0.00newRFP Pending Global Cynergies, LLC 2/28/2019 3/2/2019 0 41 83$52,230.12 0RFP Rcvd LocalPaul J. Hartman SALT Forum 2019 Financial Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 4/25/2019 5/1/2019 0 159 470$329,853.81 0RFP RcvdFirebirds Awards Conference 2019 Corporate Cvent $0.00newRFP Pending HelmsBriscoe 6/22/2019 6/28/2019 0 10 70$29,052.30 0RFP Rcvd LocalLynch Family Reuinion Corporate Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 5/5/2019 5/7/2019 0 100 200$197,607.63 0RFP RcvdNSSF FICC 2019 Corporate Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 6/15/2020 6/19/2020 0 276 896$0.00 0RFP RcvdFACE FL Assoc. Code Enforcement Annual 2020 Association-Meetings, Conventions Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 6/6/2018 6/9/2018 0 25 100$38,733.71 0RFP Rcvd Local2018 Executive Board Meeting Medical/Pharma/Health & Wellness Cvent $0.00newLost Business HelmsBriscoe 6/5/2019 6/8/2019 0 25 100$38,733.71 0RFP Rcvd Local2019 Executive Board Meeting Medical/Pharma/Health & Wellness Cvent $0.00newRFP Pending HelmsBriscoe 6/1/2018 6/11/2018 0 46 408$248,882.00 0RFP Rcvd LocalBusiness Mastery 2018 Overflow Marco Island Corporate Cvent-Debi Knows $0.00newRFP Pending Hendrickson 1/26/2019 1/30/2019 0 30 87$46,552.05 0RFP Rcvd LocalHendrickson On-Highway Fleet Council Meeting Corporate Website $0.00newRFP Pending Hilton Marco Island Beach Resort & Spa 11/25/2018 12/5/2018 0 130 1,310$483,757.39 0Rfp enhancementNew York State Public Employees Conference Government $0.00newlost HPN / C. Tate 1/19/2019 1/24/2019 0 530 1,635$989,259.61 0RFP Rcvd Local2019 STS Conference #54368 Corporate Repeat Planner $0.00newRFP Pending Printed: 3/9/2018 Page: 28 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 234 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:LEADS SENT IMN Solutions 1/27/2019 1/30/2019 0 40 160$59,712.46 0RFP Rcvd2019 SDA ORCM Regional Officers Meeting SMERF Cvent $0.00newRFP Pending IMN Solutions 4/24/2020 5/1/2020 0 375 1,135$921,028.73 0RFP Rcvd2020 IARW Annual Convention Corporate Cvent $0.00newRFP Pending JW Marriott Marco Island Beach Resort 5/15/2018 5/18/2018 0 100 210$156,685.73 0Rfp enhancementBristol Myers Squibb Medical/Pharma/Health & Wellness $0.00newBooked JW Marriott Marco Island Beach Resort 4/22/2020 4/26/2020 0 492 2,460$1,922,646.80 0Rfp enhancementMayer Brown 2020 Global Partner Meeting Partner - Hotels $0.00newpending JW Marriott Marco Island Beach Resort 1/12/2021 1/16/2021 0 445 1,800$1,047,925.96 0Rfp enhancement LocalLittler Mendelson Shareholders Meeting 2021 Association-Meetings, Conventions $0.00newpending JW Marriott Marco Island Beach Resort 1/17/2023 1/21/2023 0 445 1,800$1,038,359.68 0Rfp enhancement LocalLittler Mendelson Shareholders Meeting 2023 Association-Meetings, Conventions $0.00repeatpending Kluber Lubrication 1/12/2019 1/18/2019 0 85 378$204,268.29 0RFP Rcvd Local2019 National Sales Meeting Corporate Connect $0.00newRFP Pending Kzam Enterprises LLC 1/4/2020 1/8/2020 0 115 255$0.00 0RFP Rcvd Local2020 ACI-NA Air Service Data Corporate Repeat Planner $0.00newRFP Pending Maritz Travel Company 11/5/2018 11/7/2018 0 22 49$22,769.63 0RFP Rcvd Local2018 MWI / BI Joint Leadership Meeting Medical/Pharma/Health & Wellness Cvent-Debi Knows $0.00newRFP Pending Meeting Sites Resource / R. Mietkiewicz 7/20/2021 7/24/2021 0 278 950$359,754.84 0RFP Rcvd2021 Annual Conference Association-Meetings, Conventions Repeat Planner $0.00newRFP Pending Meeting Sites Resource / T. Woodin 8/26/2018 8/30/2018 0 388 1,184$0.00 0RFP Rcvd Local2018 FedEx August 26 USI Gennari All Team meeting Corporate Repeat Planner $0.00repeatRFP Pending Naples Grande Beach Resort 10/10/2018 10/13/2018 0 42 101$36,442.01 0CVB Sponsored NationalASAE Meetings & Expo Section Council Partner Alliance Fall planning Meeting Association-Meetings, Conventions Site/FAM Assistance $0.00newEvent Pending Printed: 3/9/2018 Page: 29 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 235 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:LEADS SENT Naples Grande Beach Resort 5/7/2019 5/11/2019 0 174 870$320,844.50 0Rfp enhancement LocalPDS UGA Conference Association-Meetings, Conventions $0.00newpending Open Skies Events 4/4/2018 4/7/2018 0 16 64$0.00 0RFP RcvdUAP Recognition 2018 Incentive Contacts $0.00newRFP Pending Opus Agency 2/21/2020 2/25/2020 0 310 865$527,818.59 0RFP Rcvd LocalTMHU Annual Dealer Meeting Corporate Cvent $0.00newRFP Pending Pfizer 7/15/2018 7/20/2018 0 590 2,585$949,857.04 0RFP RcvdNational Sales Meeting Medical/Pharma/Health & Wellness Repeat Planner $0.00repeatRFP Pending The Ritz-Carlton, Naples 9/29/2018 10/3/2018 0 100 310$0.00 0Rfp enhancement LocalThe Florida Assoc of Museums Association-Meetings, Conventions $0.00newpending Wolters Kluwer 3/3/2019 3/8/2019 0 490 1,365$1,008,712.09 0RFP RcvdTAA 2019 North America Sales Kickoff Corporate Cvent-Debi Knows $0.00newRFP Pending 0 9,009 31,36643$15,595,124.41 0Event Count: $0.00 Status:TURNED CANCELLED Conference Direct 8/25/2018 9/1/2018 0 250 775$425,281.18 0RFP Rcvd LocalGartner EDP and Leadership Summit August 2018 Tech Cvent-Debi Knows $0.00newPlanner Cancelled RFP Conference Solutions International 9/28/2018 10/3/2018 0 52 176$53,668.05 0RFP Rcvd NationalSupernus Managers Meeting Sept 2018 Medical/Pharma/Health & Wellness Cvent-Debi Knows $0.00repeatPlanner Cancelled RFP HelmsBriscoe 6/10/2019 6/15/2019 0 330 1,290$520,120.49 0RFP Rcvd LocalFlorida Institute of CPAs Mega Conference Education Cvent-Debi Knows $0.00newPlanner Cancelled RFP HelmsBriscoe 1/30/2019 2/2/2019 0 125 225$160,691.37 0RFP RcvdFMHCA 2019 Conference Association-Meetings, Conventions Cvent-Debi Knows $0.00newPlanner Cancelled RFP Printed: 3/9/2018 Page: 30 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 236 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED CANCELLED HelmsBriscoe 12/4/2020 12/10/2020 0 546 1,946$1,022,418.21 0RFP RcvdHillel International Annual 2020 SMERF Cvent $0.00newLost Business HelmsBriscoe 4/5/2018 4/8/2018 0 10 40$34,622.74 0RFP RcvdFortune Builders 3 day Insiders Workshop Cvent $0.00newPlanner Cancelled RFP HelmsBriscoe 8/23/2018 8/25/2018 0 60 123$51,921.98 0RFP Rcvd LocalEspiritu Santo y Fuego SMERF Cvent-Debi Knows $0.00newPlanner Cancelled RFP 0 1,373 4,5757$2,268,724.02 0Event Count: $0.00 Status:TURNED DEFINITE American Express / Carol Richwine 3/28/2018 3/29/2018 0 25 50$24,155.18 0RFP Rcvd LocalKaja Leadership Team Offsite Medical/Pharma/Health & Wellness Cvent $0.00newBooked Business American Express / M. Acosta 1/23/2019 1/27/2019 0 67 173$93,871.47 0RFP Rcvd LocalDePauw University Board of Trustees Retreat Education Cvent $0.00newBooked Business Conference Direct 2/12/2018 2/15/2018 0 25 56$33,158.28 0RFP Rcvd NationalFebruary Benson Meeting Naples Corporate Conference Direct $0.00newBooked Business Express Scripts 10/15/2018 10/18/2018 0 80 320$140,553.72 0RFP Rcvd Local2018 Accredo Leadership Meeting Medical/Pharma/Health & Wellness $0.00newBooked Business Franklin Sports 4/28/2018 5/2/2018 0 60 185$65,988.94 0RFP Rcvd2018 National Sales Meeting Sports Sales $0.00newBooked Business HelmsBriscoe 4/19/2018 4/21/2018 0 75 85$55,995.55 0RFP Rcvd LocalInvestigator Meeting Medical/Pharma/Health & Wellness Cvent $0.00newBooked Business HelmsBriscoe 3/26/2018 3/29/2018 0 24 86$56,886.17 0RFP RcvdSiegfried Group March '18 - Ad Board & DX Workshop Financial Cvent-Debi Knows $0.00repeatBooked Business Printed: 3/9/2018 Page: 31 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 237 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED DEFINITE HelmsBriscoe 10/10/2018 10/14/2018 0 142 297$143,561.86 0RFP Rcvd LocalAWI 2018 Annual Conference Corporate Cvent $0.00newBooked Business HelmsBriscoe 2/26/2018 2/27/2018 0 10 12$12,252.28 0RFP Rcvd LocalWWF 2018 Corporate Cvent $0.00newBooked Business Hilton Marco Island Beach Resort & Spa 11/25/2018 12/5/2018 0 130 1,310$483,757.39 0Rfp enhancementNew York State Public Employees Conference Government $0.00newlost JW Marriott Marco Island Beach Resort 9/5/2018 9/15/2018 0 178 689$0.00 0Rfp enhancement NationalFazoli's 2018 National Brand Conference Corporate $0.00 Booked Meetings Made Easy LLC 2/25/2018 2/28/2018 0 115 257$153,689.75 0RFP Rcvd LocalACFP 2018 Annual GM Conference Corporate Cvent-Debi Knows $0.00newBooked Business Naples Grande Beach Resort 10/2/2018 10/6/2018 0 110 440$163,622.64 0Rfp enhancementAWI Corporate Leads $0.00newBooked Parker Hannifin 1/20/2019 1/24/2019 0 42 107$84,029.95 0RFP Rcvd NationalWinter Planning Meeting 2019 Corporate Cvent $0.00newBooked Business This is Fusion 11/2/2018 11/10/2018 0 150 454$210,300.02 0RFP Rcvd LocalPRF # 7545 November Meeting Corporate Cvent $0.00newBooked Business 0 1,233 4,52115$1,721,823.20 0Event Count: $0.00 Status:TURNED LOST American Express / T. Smid 5/20/2018 5/23/2018 0 30 91$43,130.67 0RFP Rcvd LocalAgent Distribution Team Winter Offsite Medical/Pharma/Health & Wellness Cvent $0.00newLost Business BCD Meetings & Events 6/4/2018 6/8/2018 0 145 352$146,266.24 0RFP Rcvd LocalRFPLUX17 LensCrafters Summit Corporate Cvent $0.00newLost Business Printed: 3/9/2018 Page: 32 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 238 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED LOST Conference Direct 2/12/2018 2/12/2018 0 100 100$97,575.32 0RFP Rcvd NationalECOG-ACRIN NCORP Grant Retreat Corporate $0.00newLost Business Conference Direct 10/25/2018 10/29/2018 0 70 180$77,991.56 0RFP RcvdNJHSA Fall Executive Conference 2018 SMERF Connect $0.00newLost Business Conference Direct 6/10/2018 6/13/2018 0 265 659$342,933.94 0RFP RcvdUNCF CPI 3rd Annual Convening Association-Meetings, Conventions Cvent $0.00newLost Business Conference Solutions International 9/28/2018 10/3/2018 0 52 176$53,668.05 0RFP Rcvd NationalSupernus Managers Meeting Sept 2018 Medical/Pharma/Health & Wellness Cvent-Debi Knows $0.00repeatPlanner Cancelled RFP ConferenceDirect / B. Chisolm 3/4/2018 3/10/2018 0 598 1,995$1,700,211.72 0RFP Rcvd2018 BE Women of Power Summit Corporate Cvent $0.00newLost Business ConferenceDirect / Jim Murdock 5/15/2018 5/19/2018 0 70 204$115,222.90 0RFP Rcvd NationalInsight East & Major Client Appreciation 2018 Tech Cvent-Debi Knows $0.00 Alternate Location Selected Lost Business ConferenceDirect / K. House 1/16/2019 1/21/2019 0 75 205$120,866.58 0RFP RcvdLow Carb USA 2019 Corporate Cvent $0.00newLost Business ConferenceDirect / M. Klinkradt 2/20/2018 2/24/2018 0 44 128$84,412.80 0RFP Rcvd2018 CECO Concrete Construction Superintendent Meeting Corporate Cvent-Debi Knows $0.00repeatnoneLost Business ConferenceDirect / S. Hendrick 12/5/2018 12/7/2018 0 68 111$74,257.60 0RFP RcvdModern Healthcare Leadership Symposium Medical/Pharma/Health & Wellness Cvent-Debi Knows $0.00newLost Business HelmsBriscoe 9/26/2018 10/2/2018 0 1,000 3,917$1,912,229.42 0RFP RcvdBehind the Chair; Color, Cut & Style 2018 Corporate Cvent-Debi Knows $0.00newnoneLost Business HelmsBriscoe 4/3/2018 4/6/2018 0 35 110$72,719.43 0RFP RcvdUnitron Earned Incentive Trip 2018 Incentive Cvent-Debi Knows $0.00newLost Business HelmsBriscoe 4/29/2019 5/3/2019 0 256 716$371,107.51 0RFP RcvdACA Spring 2019 Financial Cvent $0.00newnoneLost Business Printed: 3/9/2018 Page: 33 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 239 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED LOST HelmsBriscoe 3/1/2019 3/7/2019 0 635 2,085$1,382,644.98 0RFP RcvdHH 2019 NSM Corporate Cvent-Debi Knows $0.00newnoneLost Business HelmsBriscoe 3/1/2018 3/10/2018 0 452 2,138$1,475,666.31 0RFP Rcvd Local2018 OSI User Forum Cvent $0.00newnoneLost Business HelmsBriscoe 4/28/2018 5/1/2018 0 80 175$88,963.21 0RFP RcvdFAPIA - Florida Assn of Public Insurance Adjusters Spring 2018 Association-Meetings, Conventions Cvent-Debi Knows $0.00newLost Business HelmsBriscoe 10/14/2018 10/20/2018 0 340 1,500$723,770.55 0RFP RcvdGoddard Systems 2018 Franchise Convention Corporate Cvent-Debi Knows $0.00newLost Business HelmsBriscoe 1/17/2019 1/20/2019 0 29 73$47,737.39 0RFP Rcvd2019 Association of Life Insurance Counsel (ALIC) - Board Meeting Association-Meetings, Conventions Cvent $0.00newnoneLost Business HelmsBriscoe 4/30/2018 5/4/2018 0 25 100$52,780.65 0RFP Rcvd LocalEdChoice Accountability Event Education Cvent-Debi Knows $0.00newLost Business HelmsBriscoe 9/30/2018 10/4/2018 0 160 405$221,454.73 0RFP Rcvd LocalOne Identity Unite North America 2018 Corporate Cvent-Debi Knows $0.00newLost Business HelmsBriscoe 7/13/2018 7/15/2018 0 40 86$33,383.43 0RFP Rcvd LocalSelles/Deskovich Wedding Wedding Cvent $0.00newLost Business HelmsBriscoe 6/6/2018 6/9/2018 0 25 100$38,733.71 0RFP Rcvd Local2018 Executive Board Meeting Medical/Pharma/Health & Wellness Cvent $0.00newLost Business HelmsBriscoe 2/16/2018 2/17/2018 0 45 90$59,642.27 0RFP RcvdInflammatory Bowel Disease Conference Education Cvent $0.00newAlternate Location Selected Lost Business HelmsBriscoe 2/26/2018 3/1/2018 0 40 160$96,079.98 0RFP RcvdCrossville Inc Sales Meeting $0.00 Lost Business HelmsBriscoe 12/8/2018 12/12/2018 0 136 415$197,986.73 0RFP Rcvd LocalAssociation Committee of 100 Association-Meetings, Conventions Cvent $0.00newnoneLost Business Printed: 3/9/2018 Page: 34 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 240 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED LOST HelmsBriscoe 2/19/2019 2/23/2019 0 75 248$168,371.06 0RFP Rcvd LocalSpring Arbor University President's Weekend 2019 Cvent-Debi Knows $0.00 Lost Business HelmsBriscoe 9/17/2019 9/22/2019 0 370 1,159$546,901.34 0RFP Rcvd LocalPerformance Foodservice 2019 Circle of Excellence Corporate Cvent-Debi Knows $0.00newAlternate Location Selected Lost Business HelmsBriscoe 4/5/2018 4/8/2018 0 10 40$34,622.74 0RFP RcvdFortune Builders 3 day Insiders Workshop Cvent $0.00newPlanner Cancelled RFP HelmsBriscoe 12/6/2019 12/12/2019 0 546 1,946$1,022,418.21 0RFP RcvdHillel International Annual 2019 SMERF Cvent $0.00newAlternate Location Selected Lost Business HelmsBriscoe 12/4/2020 12/10/2020 0 546 1,946$1,022,418.21 0RFP RcvdHillel International Annual 2020 SMERF Cvent $0.00newLost Business Hilton Marco Island Beach Resort & Spa 11/25/2018 12/5/2018 0 130 1,310$483,757.39 0Rfp enhancementNew York State Public Employees Conference Government $0.00newlost IMN Solutions 5/1/2018 5/5/2018 0 35 120$53,788.81 0RFP Rcvd Local2018 NALP Strategic Board Planning Meeting Association-Meetings, Conventions Cvent $0.00newLost Business MBD Inc 2/10/2018 2/16/2018 0 385 0$961,795.94 0RFP Rcvd NationalQ1 2018 Radius National Meeting Corporate Cvent $0.00repeatnoneLost Business Naples Grande Beach Resort 11/8/2019 11/15/2019 0 105 840$343,814.92 0Rfp enhancementInternational Package Ice Assn Association-Meetings, Conventions $0.00newlost Retreats Resources LLC 4/15/2018 4/19/2018 0 250 675$437,438.42 0RFP Rcvd2018 World Congress of Sports Sports Sales $0.00newOther - Please Explain Lost Business The Kellen Company 3/4/2019 3/7/2019 0 204 536$272,579.59 0RFP Rcvd NationalHealth Pack 2019 Conference Corporate Cvent-Debi Knows $0.00repeatLost Business The Kellen Company 2/19/2019 2/23/2019 0 101 346$211,078.51 0RFP Rcvd LocalCPA 2019 Association-Meetings, Conventions Cvent-Debi Knows $0.00repeatLost Business Printed: 3/9/2018 Page: 35 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 241 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED LOST The Kellen Company 1/15/2019 1/20/2019 0 79 0$136,694.05 0RFP RcvdNAGAP 2019 Winter Professional Development Institute Association-Meetings, Conventions Repeat Planner $0.00 Lost Business The Ritz-Carlton Golf Resort, Naples 6/18/2019 6/21/2019 0 220 590$321,782.43 0Rfp enhancementGreek Orthodox Metropolis of Atlanta 2019 SMERF Site/FAM Assistance $0.00newlost Wynford 4/10/2018 4/12/2018 0 29 87$50,695.38 0RFP Rcvd2018 Award of Excellence Financial Cvent $0.00newnoneLost Business 0 7,900 26,11441$15,699,594.68 0Event Count: $0.00 Status:TURNED TENTATIVE American Express / T. Smid 5/20/2018 5/23/2018 0 30 91$43,130.67 0RFP Rcvd LocalAgent Distribution Team Winter Offsite Medical/Pharma/Health & Wellness Cvent $0.00newLost Business American Society of Transplant Surgeons 10/3/2018 10/8/2018 0 96 308$106,664.36 0RFP RcvdASTS Surgical Fellows Symposium 2018 Medical/Pharma/Health & Wellness Destination Showcase - DC $0.00newRFP Pending Automobile License Plate Collectors Association, Inc. 6/22/2022 6/27/2022 0 150 600$0.00 0RFP RcvdALPCA annual convention 2022 Association-Meetings, Conventions $0.00 RFP Pending Conference Solutions International 9/28/2018 10/3/2018 0 52 176$53,668.05 0RFP Rcvd NationalSupernus Managers Meeting Sept 2018 Medical/Pharma/Health & Wellness Cvent-Debi Knows $0.00repeatPlanner Cancelled RFP ConferenceDirect / B. Dees 7/22/2021 7/27/2021 0 365 1,040$690,835.83 0RFP Rcvd LocalFSA 2021 Summer Conference Association-Meetings, Conventions Cvent-Debi Knows $0.00newRFP Pending ConferenceDirect / K. House 12/2/2019 12/7/2019 0 375 1,340$612,987.77 0RFP Rcvd2019 Capitol Forum Association-Meetings, Conventions Cvent-Debi Knows $0.00newRFP Pending ConferenceDirect / T. Schwinden 12/2/2018 12/7/2018 0 280 738$366,087.32 0RFP Rcvd Local27652 - PSS & PG Sales Meetings Cvent-Debi Knows $0.00 RFP Pending Printed: 3/9/2018 Page: 36 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 242 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED TENTATIVE CWT Meetings & Events 1/27/2019 2/1/2019 0 300 825$496,711.96 0RFP Rcvd LocalTAA Divisional Leadership Summit Tech Cvent $0.00repeatRFP Pending Experient / C. Reising 1/17/2019 1/20/2019 0 230 509$0.00 0RFP RcvdISTE 2019 Digital Leadership Summit Corporate Cvent $0.00newRFP Pending Experient / J. Slater 7/8/2018 7/12/2018 0 60 196$119,382.83 0RFP Rcvd LocalBridgestone Golf Corporate Cvent $0.00newRFP Pending Experient / P. Nicoletti@ experient-inc.com 11/5/2021 11/12/2021 0 625 1,922$1,315,159.10 0RFP Rcvd LocalNAED 2021 Eastern Region Conference Corporate Cvent $0.00newRFP Pending Florida Assisted Living Association (FALA) 7/27/2019 8/2/2019 0 400 1,090$405,044.45 0RFP Rcvd LocalFlorida Assisted Living Association (FALA) 2019 Annual Conference Association-Meetings, Conventions $0.00newRFP Pending Franklin Sports 4/28/2018 5/2/2018 0 60 185$65,988.94 0RFP Rcvd2018 National Sales Meeting Sports Sales $0.00newBooked Business Georgia Pest Control Association 7/10/2019 7/13/2019 0 79 302$201,088.78 0RFP Rcvd Local2019 Georgia Pest Control Association Annual Meeting Association-Meetings, Conventions $0.00newRFP Pending Global Cynergies, LLC 2/28/2019 3/2/2019 0 41 83$52,230.12 0RFP Rcvd LocalPaul J. Hartman SALT Forum 2019 Financial Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 6/22/2019 6/28/2019 0 10 70$29,052.30 0RFP Rcvd LocalLynch Family Reuinion Corporate Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 4/25/2019 5/1/2019 0 148 368$294,647.01 0RFP RcvdFirebirds Awards Conference 2019 Corporate Cvent $0.00newRFP Pending HelmsBriscoe 4/25/2019 5/1/2019 0 159 470$329,853.81 0RFP RcvdFirebirds Awards Conference 2019 Corporate Cvent $0.00newRFP Pending HelmsBriscoe 6/15/2020 6/19/2020 0 276 896$0.00 0RFP RcvdFACE FL Assoc. Code Enforcement Annual 2020 Association-Meetings, Conventions Cvent-Debi Knows $0.00newRFP Pending Printed: 3/9/2018 Page: 37 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 243 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED TENTATIVE HelmsBriscoe 6/6/2018 6/9/2018 0 25 100$38,733.71 0RFP Rcvd Local2018 Executive Board Meeting Medical/Pharma/Health & Wellness Cvent $0.00newLost Business HelmsBriscoe 6/5/2019 6/8/2019 0 25 100$38,733.71 0RFP Rcvd Local2019 Executive Board Meeting Medical/Pharma/Health & Wellness Cvent $0.00newRFP Pending HelmsBriscoe 5/5/2019 5/7/2019 0 100 200$197,607.63 0RFP RcvdNSSF FICC 2019 Corporate Cvent-Debi Knows $0.00newRFP Pending HelmsBriscoe 6/1/2018 6/11/2018 0 46 408$248,882.00 0RFP Rcvd LocalBusiness Mastery 2018 Overflow Marco Island Corporate Cvent-Debi Knows $0.00newRFP Pending Hendrickson 1/26/2019 1/30/2019 0 30 87$46,552.05 0RFP Rcvd LocalHendrickson On-Highway Fleet Council Meeting Corporate Website $0.00newRFP Pending Hilton Marco Island Beach Resort & Spa 11/25/2018 12/5/2018 0 130 1,310$483,757.39 0Rfp enhancementNew York State Public Employees Conference Government $0.00newlost HPN / C. Tate 1/19/2019 1/24/2019 0 530 1,635$989,259.61 0RFP Rcvd Local2019 STS Conference #54368 Corporate Repeat Planner $0.00newRFP Pending IMN Solutions 1/27/2019 1/30/2019 0 40 160$59,712.46 0RFP Rcvd2019 SDA ORCM Regional Officers Meeting SMERF Cvent $0.00newRFP Pending IMN Solutions 4/24/2020 5/1/2020 0 375 1,135$921,028.73 0RFP Rcvd2020 IARW Annual Convention Corporate Cvent $0.00newRFP Pending JW Marriott Marco Island Beach Resort 4/22/2020 4/26/2020 0 492 2,460$1,922,646.80 0Rfp enhancementMayer Brown 2020 Global Partner Meeting Partner - Hotels $0.00newpending JW Marriott Marco Island Beach Resort 9/5/2018 9/15/2018 0 178 689$0.00 0Rfp enhancement NationalFazoli's 2018 National Brand Conference Corporate $0.00 Booked JW Marriott Marco Island Beach Resort 12/10/2018 12/15/2018 0 870 3,500$0.00 0Rfp enhancement NationalMcGraw-Hill Higher Education Winter Meeting Partner - Hotels $0.00 pending Printed: 3/9/2018 Page: 38 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 244 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED TENTATIVE JW Marriott Marco Island Beach Resort 1/17/2023 1/21/2023 0 445 1,800$1,038,359.68 0Rfp enhancement LocalLittler Mendelson Shareholders Meeting 2023 Association-Meetings, Conventions $0.00repeatpending JW Marriott Marco Island Beach Resort 1/12/2021 1/16/2021 0 445 1,800$1,047,925.96 0Rfp enhancement LocalLittler Mendelson Shareholders Meeting 2021 Association-Meetings, Conventions $0.00newpending Kluber Lubrication 1/12/2019 1/18/2019 0 85 378$204,268.29 0RFP Rcvd Local2019 National Sales Meeting Corporate Connect $0.00newRFP Pending Kzam Enterprises LLC 1/4/2020 1/8/2020 0 115 255$0.00 0RFP Rcvd Local2020 ACI-NA Air Service Data Corporate Repeat Planner $0.00newRFP Pending Maritz Travel Company 11/5/2018 11/7/2018 0 22 49$22,769.63 0RFP Rcvd Local2018 MWI / BI Joint Leadership Meeting Medical/Pharma/Health & Wellness Cvent-Debi Knows $0.00newRFP Pending Meeting Sites Resource / R. Mietkiewicz 7/20/2021 7/24/2021 0 278 950$359,754.84 0RFP Rcvd2021 Annual Conference Association-Meetings, Conventions Repeat Planner $0.00newRFP Pending Meeting Sites Resource / T. Woodin 8/26/2018 8/30/2018 0 388 1,184$0.00 0RFP Rcvd Local2018 FedEx August 26 USI Gennari All Team meeting Corporate Repeat Planner $0.00repeatRFP Pending Naples Grande Beach Resort 11/8/2017 11/11/2017 0 2,900 945$362,764.69 0Rfp enhancementNORA Assn of Responsible Recyclers $0.00newpending Naples Grande Beach Resort 10/10/2018 10/13/2018 0 42 101$36,442.01 0CVB Sponsored NationalASAE Meetings & Expo Section Council Partner Alliance Fall planning Meeting Association-Meetings, Conventions Site/FAM Assistance $0.00newEvent Pending Naples Grande Beach Resort 5/7/2019 5/11/2019 0 174 870$320,844.50 0Rfp enhancement LocalPDS UGA Conference Association-Meetings, Conventions $0.00newpending Open Skies Events 4/4/2018 4/7/2018 0 16 64$0.00 0RFP RcvdUAP Recognition 2018 Incentive Contacts $0.00newRFP Pending Opus Agency 2/21/2020 2/25/2020 0 310 865$527,818.59 0RFP Rcvd LocalTMHU Annual Dealer Meeting Corporate Cvent $0.00newRFP Pending Printed: 3/9/2018 Page: 39 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 245 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED TENTATIVE Pfizer 7/15/2018 7/20/2018 0 590 2,585$949,857.04 0RFP RcvdNational Sales Meeting Medical/Pharma/Health & Wellness Repeat Planner $0.00repeatRFP Pending The Ritz-Carlton, Naples 9/29/2018 10/3/2018 0 100 310$0.00 0Rfp enhancement LocalThe Florida Assoc of Museums Association-Meetings, Conventions $0.00newpending Wolters Kluwer 3/3/2019 3/8/2019 0 490 1,365$1,008,712.09 0RFP RcvdTAA 2019 North America Sales Kickoff Corporate Cvent-Debi Knows $0.00newRFP Pending 0 12,977 36,51446$16,008,964.71 0Event Count: $0.00 0$155,320,529.49453 277,56287,167938Event Count: $58,308.14 Printed: 3/9/2018 Page: 40 of 40Copyright ©2015 iDSS. All Rights Reserved. - 12.A.1 Packet Pg. 246 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) MEDIA SUBMISSIONS, CONTACTS - CVB In-House FEBRUARY- MARCH 2018 Date Staff Media Outlet Name Info Photos / Video 1/30/2018 JNM Undiscovered Florida Lisa Simundson Approved photos of wildlife, Everglades for use in editorial about destination in Undiscovered Florida insert in National Geographic Traveleler and other top magazines 2/1/2018 JNM ESPN 99.3 Reel Talk Radio Rob Modys Sent Collier Health Dept. advisory about free flu shot clinics for Saturday, Feb. 3 2/1/2018 JNM ESPN 99.3 Reel Talk Radio Rob Modys Sent Gulf Shore Life weekend events roundup 2/1/2018 JNM Bon Voyage - UK tour operator Sandie Oliver Approved photo download request for use on website 2/1/2018 JNM Naples Florida Weekly Robbie Spencer Sent requested visitation data 2/2/2018 JNM GolfGuruGroup Sarah Forrest 2/2/2018 JNM Travel Channel Steve Larese Responded to his HARO media lead, submitted info on Vacations That Cater To Teens - Evergaldes Area Tours' upcoming summer paddling camps for teen boys and girls 2/2/2018 JNM PBS Samantha Brown's Places to Love Kevin O'Leary Info on Naples Zoo, Dolphin Explorer 2/2/2018 JNM Seattle Post, Jrny Travel Lori May Follow up to meeting at IMM - begin plans for upcoming Naples visit and coverage 12.A.1 Packet Pg. 247 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) 2/6/2018 JNM Forbes Laura Manske Attended CVB media luncheon in NYC 2/6/2018 JNM Budget Travel Maya Stanton Attended CVB media luncheon in NYC 2/6/2018 JNM CNN, Freelance writer Alison Tibaldi Attended CVB media luncheon in NYC 2/6/2018 JNM Freelance Mark Orwoll Attended CVB media luncheon in NYC 2/6/2018 JNM BestProducts.com Jill Fergus Attended CVB media luncheon in NYC 2/6/2018 JNM Freelance Leslie Long Attended CVB media luncheon in NYC 2/6/2018 JNM Travel Weekly, freelance Harvey Chipkin Attended CVB media luncheon in NYC 2/6/2018 JNM Fodors Kayla Becker Attended CVB media luncheon in NYC 2/6/2018 JNM Freelance Dana Givens Attended CVB media luncheon in NYC 2/6/2018 JNM Johnny Jet Ian Livingston Attended CVB media luncheon in NYC 2/6/2018 JNM Worth Jessica Thomas Attended CVB media luncheon in NYC 2/7/2018 JNM Michele Herrmann Freelance Writer/Editor - NYC meeting. Plan for visit, getting around urban Naples without a car, lxuury accommodations, activities, more 2/7/2018 JNM Stephanie Davis Smith Modern Luxury NYC meeting to review topics tailored to their specific regional editions including new adults-only JW tower for all; fly fishing and other fishing in the Everglades for Atlanta, Houston, Dallas; Naples dining for Miami, etc. 2/8/2018 JNM Stephanie Davis Smith Modern Luxury Follow up to meeting 12.A.1 Packet Pg. 248 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) 2/8/2019 JNM TravelMole UK via Will at OOMAC Wrote submission for Wellness-Spa themed Florida Friday roundup 2/7/2018 JMN Forbes Nicole Collazo Approved photos for use in blog about spending two perfect days in Naples 2/8/2018 JNM TravelMole UK via Will at OOMAC Write destination blurb on wellness/spa for our Florida Friday submission 2/9/2018 JNM Brasilturis Jornal Camila Lucchesi Approved photos for use with story on upcoming seafood festival 2/9/2018 JNM 121 regional contacts Sports Complex RFI News Release 2/9/2018 JNM Stephanie Davis Smith Modern Luxury Follow up to meeting 2/9/2018 JNM Brand USA Input on road trip language 2/9/2018 JNM Freelance, Toronto Sun, TravelPulse Jim Byers Question on expenses 2/9/2018 JNM Gulfshore Life Jennifer Reed She's seeking feature story ideas for long-lead. Suggested the long- awaited Key Marco Cat extended exhibit coming in November. Sent background information, research links. 2/10/2018 JNM UK Telegraph Simon & Susan Veness Begin coordinating day visit to Naples to update their review of Lemon Tree Inn for Telegraph Florida Travel Guide 2/12/2018 JNM Enjoy America (German tour operator()Katharina Stehning Approved photos and video for social media promotion of visits to Naples, Marco Island 12.A.1 Packet Pg. 249 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) 2/10/2018 JNM Dardin Restaurants Pattie Pitchford Approved photos for marketing materials for Darden Restaurants events on Marco Island 2/11/2018 JNM KingGoya.com Gudmund Thanks for the coverage 2/13/2018 JNM News-Press Robyn George Write Collier Tourism column, submit 2/14/2018 JNM The Fishing Wire Frank Sargeant Assist editor with FOWA newsletter submission 2/14/2018 JNM FL Outdoor Writers Association Market Edge member newsletter Submitted 2/15/2018 JNM, LHG, MP Food Network via VISIT FLORIDA Team sourced info on "best waffles" from 7th Ave. Social and submitted to Food Network via VF 2/20/2018 JNM SIRK Media, Casino magazine Tim Wassberg Follow up from IMM meetings; possible upcoming visit, fishing Chokoloskee, etc. 2/20/2018 JNM German TV documentary via Diamonde, VISIT FLORIDA Research into possible trip with Rookery Bay shark researcher for documentary segement 2/20/2018 JNM ConventionSouth Selena Chavis Approved photos illustrating golf and beach meetings, gathering at Ngala, for article on generating repeat business. 2/21/2018 JNM Collier Count Clerk of Courts Jennifer Milum Approved photos for Financial Reports 2/22/2018 JNM ESPN 99.3 Reel Talk Radio Rob Modys Sent news of Naples-based PAWS Assistance Dogs deployment to Parkland with support dogs to provide comfort at Stoneman Douglas HS. 12.A.1 Packet Pg. 250 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) 2/22/2018 JNM Meetings Today Jennifer Juergens Created custom photo gallery with Inn on Fifth images for editorial use. 2/23/2018 JNM Key West Express Scott Schofield Approved images for social media posts 2/26/2018 JNM PBS Samantha Brown's Places to Love Sylvia Caminer Discuss locations and people to scout for upcoming episode shoot 2/27/2018 JNM Pennsylvania Bankers Association Christine Cronkright Approved photo request for attendee kits 2/27/2018 JNM News-Press Robyn George Submit photo choices for tourism column 2/27/2018 JNM News-Press Robyn George Submit tourism column on off-the- beat-track or little-known venues for meetings, parties, family gatherings 2/27/2018 JNM Gulfshore Life Jennifer Reed Refer Stay In May question to JW; discuss Key Marco Cat story pitch, plans for coverage 2/28/2018 JNM NBC-2 Risa Morris Set up Interview about year round tourism ecomony, Uber eats 2/28/2018 JW NBC-2 Risa Morris Interview with Jack on year round tourism ecopnomy and Uber Eats 2/28/2018 JNM/JW Marco Review Stephen Request for additional info on concert donation 3/1/2018 JNM Feuer und Eis Touristik - German tour operator magazine Katharina Konig Approved photo request for client magazine 3/1/2018 JNM ESPN 99.3 Reel Talk Radio Rob Modys Sent details up Gulf Coast Orchid Alliance Show at NCRP 3/2/2018 JNM Pennsylvania Bankers Association Christine Cronkright Approved photo request for attendee kits 3/5/2018 Mp Everglades Area Tours Charles Wright Approved pictures for Canoecopia show 12.A.1 Packet Pg. 251 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) 3/8/2018 JNM Miami Herald Inbound Destinations Randy Perini Compiled large custom photo and video b-roll library, sent for use in building this new travel marketing destination program 3/8/2018 JNM UK Media via OMMAC & VISIT FLORIDA Updated What's New and Outdoor Adventure releases for use with UK Media Mission. 3/8/2018 JNM UK Travel Mole Florida Friday via OMMAC & VISIT FLORIDA Wrote and submitted learning- focused blurb including Dolphin Explorer, Rookery Bay workshop and tours 3/8/2018 JNM Incentive Leo Jakobsen What's New 2018 release and specifics on Hilton Marco, JW 3/8/2018 JNM Incentive Leo Jakobsen Approved photo request 3/12/2018 JNM Florida Travel & Lifestyle magazine Sarah Kaupp Approved requested photos for upcoming coverage 3/12/2018 JNM The Telegraph (UK)Simon Veness Correspondence regarding updates for their profile of Lemon Tree Inn; news of possible need to visit this summer for additional hotel reviews 12.A.1 Packet Pg. 252 Attachment: Detailed Staff Report (5188 : Detailed Staff Report) 03/26/2018 COLLIER COUNTY Collier County Tourist Development Council Item Number: 13.A Item Summary: Next Scheduled Meeting Date/Location - April 23, 2018 Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 Meeting Date: 03/26/2018 Prepared by: Title: Manager - Technical Systems Operations – Administrative Services Department Name: Michael Cox 03/22/2018 9:40 AM Submitted by: Title: Division Director - Tourism – Tourism Name: Jack Wert 03/22/2018 9:40 AM Approved By: Review: Tourist Development Council Jack Wert Meeting Pending 03/26/2018 9:00 AM 13.A Packet Pg. 253